marketing research manager job description

Market Research Manager Job Description [Updated for 2024]

In the ever-evolving world of business, the role of a Market Research Manager has become more crucial than ever.

As market dynamics shift and consumer behaviors change, the demand for proficient professionals who can comprehend, analyze, and predict market trends escalates.

But let’s delve deeper: What’s truly expected from a Market Research Manager?

Whether you are:

• A job seeker trying to understand the depth of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the complexities of market research,

You’re in the right place.

Today, we are revealing a tailor-made Market Research Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive straight into it.

Market Research Manager Duties and Responsibilities

Market Research Managers play a crucial role in guiding the marketing strategies of a company.

They use various research methodologies to collect and analyze data about customers, competitors and market trends to help companies make informed business decisions.

Their primary duties and responsibilities include:

• Developing and implementing research projects and methodologies
• Collecting data on consumers, competitors and market conditions
• Analyzing data using statistical software and interpreting results
• Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
• Creating reports and presenting findings to senior management
• Advising on how insights from research can inform business strategies
• Monitoring and forecasting market trends and advising on potential growth opportunities
• Managing research budgets and project schedules
• Coordinating with external agencies or vendors for the execution of research projects
• Ensuring compliance with data privacy laws and ethical standards in market research

Market Research Manager Job Description Template

We are seeking a detail-oriented and strategic Market Research Manager to help us understand our customers and market trends.

The Market Research Manager will be responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective.

The successful candidate will be able to analyze qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Your goal will be to help our company understand our customer needs and preferences and effectively communicate findings to the team to help guide our strategy and decision-making.

Responsibilities

• Design, plan and execute market research studies
• Analyze and interpret data to identify patterns and solutions
• Manage the entire research process, from developing methodology to presenting findings
• Stay fully informed on market trends and implement best practices
• Work with cross-functional teams to collect and interpret data
• Conduct competitive analysis and market segmentation
• Prepare and present reports using statistical software
• Ensure data quality and integrity
• Manage contractors and external research vendors

Qualifications

• Proven work experience as a Market Research Manager
• Experience with statistical analysis software
• Strong analytical and critical thinking skills
• Knowledge of data collection methods
• Experience in report writing and presenting
• Strong organizational and project management skills
• Excellent verbal and written communication skills
• BSc/BA in Marketing, Business Administration or relevant field
• MSc/MA will be a plus
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Market Research Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for research projects or conferences.
• Reporting Structure: Reports to the Director of Marketing
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Manager Do?

A Market Research Manager plays a crucial role in helping companies understand what products people want, who will buy them, and at what price point they are willing to make a purchase.

They work across a variety of industries, from consumer goods to technology and healthcare.

They design and implement research studies, often through surveys, focus groups, or one-on-one interviews, to gather data on consumer behaviors, needs, and preferences.

They also analyze this data, identifying patterns and trends that can inform business strategies.

Market Research Managers work closely with other departments such as marketing, sales, and product development to ensure the insights they generate are translated into actionable strategies.

They are also responsible for presenting their findings to key stakeholders, including senior management and clients, often through written reports or presentations.

In some cases, Market Research Managers may be involved in monitoring competitors and market conditions to ensure their company maintains a competitive edge.

Their ultimate goal is to provide the insights and intelligence necessary for their company to make informed, data-driven decisions.

Market Research Manager Qualifications and Skills

A proficient Market Research Manager should possess the following skills and qualifications:

• Extensive knowledge of research methodologies, data analysis techniques, and market segmentation to effectively carry out market research tasks.
• Exceptional analytical skills to interpret complex market data and translate it into understandable and usable information for the business.
• Strong communication and presentation skills to convey research findings and insights effectively to stakeholders and team members.
• Proficiency in statistical analysis software and databases to gather and analyze data.
• Excellent problem-solving skills to identify business needs and develop effective research strategies to address them.
• Strong project management skills to oversee and manage multiple research projects simultaneously and ensure they are completed on time and within budget.
• Good interpersonal skills to work with a diverse team of analysts, statisticians, and other professionals.
• Attention to detail to ensure accuracy and reliability of research findings and insights.
• Knowledge of current market trends and ability to forecast future trends based on collected data.

Market Research Manager Experience Requirements

Market Research Managers typically require a significant amount of experience in market research or related fields.

Entry-level candidates may have 2 to 3 years of experience, often through roles like Market Research Analyst or Data Analyst, where they learn about data collection, analysis, and reporting.

Intermediate-level candidates usually have 4 to 6 years of experience and will have honed their skills in areas such as trend identification, competitive analysis, and customer behavior understanding.

At this level, they may have begun to oversee junior analysts and manage small research projects.

Candidates for Market Research Manager positions generally have more than 7 years of experience and have developed a deep understanding of market research methodologies and tools.

They are expected to have project management skills and the ability to lead a team of researchers.

In addition to their professional experience, they often hold a bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.

Many also possess a master’s degree or other advanced qualification in a relevant discipline.

It is also beneficial for Market Research Managers to have experience in the industry in which they are working, as this will provide them with specific insights that can be valuable in their research.

Market Research Manager Education and Training Requirements

Market Research Managers typically require a bachelor’s degree in marketing, business, statistics, or a related field.

They should have a strong background in research methodologies, data analysis, and understanding of consumer behavior.

Knowledge of statistical software and expertise in both qualitative and quantitative research are also crucial for this role.

Further education, such as a Master’s degree in Marketing Research or related field is often preferred or required for more senior positions.

This higher level of education often indicates a deep understanding of market trends, competitive analysis, and complex data interpretation.

Some Market Research Managers may also pursue professional certifications such as Professional Researcher Certification (PRC) from the Insights Association.

This certification recognizes the skills and knowledge of market research professionals, enhancing their credibility in the field.

Continuous learning is important in this role, as market research tools and techniques continually evolve.

Therefore, regular training and updates in statistical software and research methodologies are also essential.

Market Research Manager Salary Expectations

A Market Research Manager earns an average salary of $81,402 (USD) per year.

However, this figure can fluctuate depending on factors such as individual experience, the industry in which they work, their level of education, and the geographical location of their employment.

Market Research Manager Job Description FAQs

What skills are important for a market research manager.

Market Research Managers need strong analytical skills to interpret complex data and draw accurate conclusions.

Communication skills are essential for presenting information to clients and team members.

They also need good project management skills to oversee research projects from start to finish, ensuring they are completed on time and within budget.

What qualifications does a Market Research Manager need?

A bachelor’s degree in marketing or a related field is typically required for this role.

Some employers prefer candidates with a master’s degree in marketing research or a related discipline.

Professional experience in market research or a related field is also important.

Some positions may require specific knowledge of a certain industry.

What should you look for in a Market Research Manager’s resume?

Look for a combination of education, experience, and skills.

A good Market Research Manager should have a degree in a related field and several years of experience in market research.

Look for experience with both quantitative and qualitative research methods.

They should also have experience managing projects and teams.

Skills to look for include data analysis, communication, and project management.

What qualities make a good Market Research Manager?

A good Market Research Manager is detail-oriented, analytical, and curious.

They have a keen interest in understanding consumer behavior and trends.

They are good at managing time and resources, and they work well under pressure.

They also have strong communication skills to effectively share their findings with clients and colleagues.

Is it difficult to hire a Market Research Manager?

Hiring a Market Research Manager can be challenging because the role requires a unique blend of analytical and managerial skills.

They not only need to understand complex data, but also manage teams and projects effectively.

Therefore, finding a candidate with the right combination of skills, experience, and education can be a complex task.

And there you have it.

Today, we’ve unveiled the truth behind the role of a market research manager .

It’s not just about crunching numbers.

It’s about shaping the business landscape, one piece of data at a time.

With our detailed market research manager job description template and real-world examples, you’re ready to take the leap.

But why limit yourself?

Go further with our job description generator . It’s your ticket to creating precise job listings or refining your resume to perfection.

Every data point tells a story about the bigger market.

Let’s shape the business world. Together.

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What is a Market Research Manager ?

A Market Research Manager is a professional who is responsible for conducting research and analyzing data in order to understand consumer behavior and market trends. This information is then used to inform decisions related to product development, marketing, and overall strategic planning within a company. The role of a Market Research Manager is to gather and interpret data, identify key insights, and present findings to key stakeholders within an organization. They also play an important role in identifying potential new market opportunities and assessing the competitive landscape. The work of a Market Research Manager often involves both qualitative and quantitative research methods. This might include conducting surveys, focus groups, and interviews, as well as analyzing data from secondary sources such as sales figures, industry reports, and online data. The ability to use analytical tools and software, such as Excel and SPSS, is also important for this role. Overall, the role of a Market Research Manager is essential for any company looking to make informed decisions about the direction of their business. They play a key role in helping to identify new opportunities and assess the competitive landscape, and their work is essential for the development of effective marketing and product strategies.

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Market Research Manager Job Description Template

Job overview.

We are seeking a highly motivated and results-driven Market Research Manager to join our dynamic team. The successful candidate will play a crucial role in providing valuable insights and market intelligence to inform business strategies and drive growth. As a Market Research Manager, you will lead market research projects and work closely with cross-functional teams to ensure their successful execution.

Market Research Manager Responsibilities & Duties

• Develop and execute market research plans to gather insights and information on target markets, customer preferences, and industry trends.
• Analyze market research data to identify key trends, opportunities, and challenges.
• Collaborate with cross-functional teams to identify research needs and recommend market research initiatives.
• Present market research findings and recommendations to stakeholders, including senior management.
• Stay up-to-date with industry trends and advancements in market research methods and technologies.
• Manage and mentor a team of market research professionals.

Market Research Manager Qualifications & Skills

• Master's degree in market research or a related field.
• Experience in a leadership role, managing a team of market research professionals.
• Expertise in market research methodologies, including survey design and data analysis.
• Knowledge of market research technologies and tools, such as data visualization software and online survey platforms.
• Bachelor's degree in market research, statistics, business, or a related field.
• 5+ years of experience in market research, with experience leading research projects and teams.
• Strong analytical skills and experience with data analysis software and tools.
• Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.

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Table of Contents

Responsibilities, requirements, salary ranges for market research managers, similar roles to market research manager, get more market research manager job description inspiration, hire better, more affordable marketers, market research manager job description template.

We’re looking for a Market Research Manager to organize, coordinate, and supervise the execution of market research, the results of which will be used to reevaluate and optimize existing and seek new business opportunities.

You will be in charge of choosing the qualitative and quantitative research methods, organizing and supervising the execution of the fieldwork, analyzing the data you acquire, and preparing it for presentation. You will communicate with different company departments to ensure all processes related to the creation, distribution, and sale of a product are optimized according to the results of your research.

The research data should be actionable and give an insight into our target audience’s pain points and consumer demand. Your research will also play a major role in the proper distribution of company resources (staff, budget, and products) while ensuring the best return on investment (ROI).

Our ideal candidate is a Master of Business Administration or has a Master’s degree in a Business subfield (Sales Management, Marketing, Human Resources, etc.). At least 5 years of experience in market research is also a necessity.

• Decide on or develop special research methods depending on the data needed
• Organize and supervise the fieldwork
• Familiarize yourself with the company and departmental goals to conduct research that will help achieve them
• Communicate with different departments to get relevant input that will help determine the purpose of the research
• Prioritize research requests
• Analyze and prepare the gathered data for presentation to different departments
• Give your opinion and participate in decision-making regarding product manufacturing, distribution, and advertising from start to finish
• Interpret data, write reports, and recommend departmental improvements
• MBA or Master’s degree in a Business-related field
• [x] years of experience working in market research or a similar field
• [x] years of industry experience
• Proficiency in analytical software
• Advanced knowledge and implementation of statistical techniques, such as Monadic, Conjoint, and MaxDiff
• Strong presentation and communication skills

The salary of a Market Research Manager depends on their work experience, educational background, amount of research organized, performed, and analyzed, and the location and size of the company they work for.

According to Glassdoor , this is how Market Research Managers’ salaries vary across the United States:

It’s not enough to copy a template to hire the ideal Market Research Manager for your company.

You will receive dozens of job applications from unqualified candidates, which will cost time and money to process. A template covers essential responsibilities and requirements but lacks specifics.

To attract top candidates and discourage the unqualified ones from applying, you need to write a job description that details the sector/industry-specific requirements and includes a complete list of responsibilities.

Did you know that the role of a Market Research Manager has several titles? Some of the most used alternative ones are:

• Market Research and Insights Manager
• Market Research Analyst
• Research Manager

If you’re not sure whether a Market Research Manager would be the right fit for your team, check out these similar roles and our job description templates for them:

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• Performance Marketing Manager
• Marketing Surveyor
• Market Research Director
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• Web Content Analyst
• Brand Planner
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• Junior Market Analyst
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Attracting exceptional candidates is easier if you take a look at how other companies do it. To help you start working on your job ad, we picked out some of the best Market Research Manager job description examples available on:

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What is a Market Research Manager?

Learn about the role of Market Research Manager, what they do on a daily basis, and what it's like to be one.

• What is a Market Research Manager
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Start Your Market Research Manager Career with Teal

Definition of a Market Research Manager

What does a market research manager do, key responsibilities of a market research manager.

• Developing research objectives and designing survey methodologies and questionnaires
• Identifying target demographics and determining the most effective means of reaching them
• Managing and overseeing the collection, analysis, and interpretation of market data
• Leading a team of analysts and researchers, providing guidance and expertise
• Collaborating with cross-functional teams, including marketing, product development, and sales, to integrate research findings into business strategies
• Presenting insights and recommendations to senior management to guide business decisions
• Monitoring and forecasting market trends to identify potential opportunities and threats
• Evaluating the effectiveness of marketing campaigns and strategies
• Ensuring the accuracy and validity of data and research findings
• Staying abreast of industry changes, technological advancements, and best practices in market research
• Managing the market research budget and ensuring projects are delivered on time and within financial constraints
• Building and maintaining relationships with external research agencies and vendors when necessary

Day to Day Activities for Market Research Manager at Different Levels

Daily responsibilities for entry level market research managers.

• Assisting with the design and implementation of research studies
• Collecting data through surveys, focus groups, and other research methods
• Performing basic data analysis and interpretation
• Preparing reports and presentations with research findings
• Coordinating with vendors and research participants
• Learning about different market research techniques and software

Daily Responsibilities for Mid Level Market Research Managers

• Developing research proposals and defining objectives
• Overseeing the execution of research projects from start to finish
• Managing a team of researchers and analysts
• Interpreting complex data sets and synthesizing findings
• Communicating insights and recommendations to stakeholders
• Ensuring research practices adhere to industry standards and ethics

Daily Responsibilities for Senior Market Research Managers

• Leading the development of comprehensive market research strategies
• Advising on product development and marketing strategies based on research insights
• Building relationships with key stakeholders and influencing business decisions
• Identifying new market opportunities and assessing potential risks
• Championing the integration of market research findings into organizational planning
• Mentoring and developing talent within the market research team

Types of Market Research Managers

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How To Become a Market Research Manager in 2024

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Market Research Manager Job Description Template

A Market Research Manager is responsible for conducting research and analyzing data to identify market trends and customer preferences. They oversee the development of surveys and other research tools, as well as the analysis of the data collected. Market Research Managers use this information to inform business decisions and develop strategies for improving products and services.

Job Overview

A Market Research Manager is responsible for planning and conducting research activities related to market trends, consumer behavior, and competitive analysis. They analyze data to identify insights, develop reports, and present findings to stakeholders to aid in decision-making processes.

Responsibilities

• Design and execute market research studies to gather insights on market trends, consumer behavior, and competitive analysis
• Develop research plans and methodologies to ensure accuracy and validity of data collected
• Analyze research data to identify key findings and insights, and present this information to stakeholders in a clear and actionable manner
• Use statistical software and other tools to manipulate and analyze data, and ensure data integrity and accuracy
• Manage research projects from start to finish, including defining research objectives, timeline, budget, and deliverables
• Identify and assess market trends, opportunities, and threats to the organization, and provide recommendations for action based on research findings
• Collaborate with cross-functional teams, including product development, marketing, sales, and customer service, to inform business decisions and strategies based on research insights
• Stay current with industry trends, research techniques, and best practices, and apply this knowledge to improve research processes and outcomes

Qualifications

• Bachelor's degree in market research, marketing, statistics, or a related field
• At least 5 years of experience in market research, with a proven track record of designing and executing research studies and analyzing data to provide actionable insights
• Experience with statistical software, survey tools, and other research methodologies
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and identify key trends and insights
• Strong communication and presentation skills, with the ability to effectively communicate research findings to stakeholders at all levels of the organization
• Ability to work independently and manage multiple projects simultaneously, while meeting deadlines and delivering high-quality work

Introduction

Whether you're a startup or a big corporation, having a Market Research Manager is crucial to the success of your business. The role of a Market Research Manager is to gather and analyze data on customers, competitors, and market trends. This information helps businesses make informed decisions on product development, pricing, and marketing strategies. In this article, we'll walk you through how to create a job posting for a Market Research Manager.

Job Title and Overview

The job title should clearly state that you're looking for a Market Research Manager. The job overview should provide a brief description of the role and its importance to the organization.

• Job Title: Market Research Manager
• Job Overview: We are seeking an experienced Market Research Manager to join our team. The chosen candidate will be responsible for gathering and analyzing data on customers, competitors, and market trends. This information will be used to inform product development, pricing, and marketing strategies to drive business success.

List the core responsibilities of the Market Research Manager as accurate as possible.

• Conduct and manage market research projects
• Collect and analyze data on customers, competitors, and market trends
• Provide insights on product development, pricing, and marketing strategies
• Create reports and present findings to management and stakeholders
• Monitor industry trends and competitors to identify opportunities and threats to the business
• Develop and maintain relationships with external research partners

Qualifications and Skills

Outline the qualifications and skills the ideal candidate must have.

• Bachelor's degree in market research, business administration, statistics, or related field
• 3+ years of experience in market research or related field
• Knowledge of various data collection methods and tools
• Excellent communication and presentation skills
• Strong analytical and critical thinking skills
• Proficiency in spreadsheet and data analysis software (e.g. Excel, R, SPSS)

How to Apply

Provide clear instructions on how to apply for the position.

• Please submit your resume and cover letter to [email address]
• Include "Market Research Manager Application" in the subject line
• Applications will be reviewed on a rolling basis until the position is filled.

Congratulations! You've created a job posting for a Market Research Manager. By following these guidelines, you will attract qualified candidates who have the skills and qualifications necessary to excel in this crucial role. Remember, the right Market Research Manager can help your business make informed decisions to drive success.

Frequently Asked Questions on Creating Market Research Manager Job Posting

If you are looking to hire a Market Research Manager, creating a job posting is an important first step in finding the right candidate. Here are some frequently asked questions on creating a Market Research Manager job posting:

What should be included in a Market Research Manager job posting?

A job posting for a Market Research Manager should include a detailed job description, qualifications, responsibilities, and requirements for the role. You should also clearly state the salary range and benefits that come with the position. Be sure to showcase any unique aspects of your company culture or the position that could attract candidates.

How do I write a job description for a Market Research Manager?

The job description for a Market Research Manager should include a brief overview of the position and its responsibilities, as well as the required qualifications, experience, and skills. Be sure to also include any essential duties that may not be apparent, such as overseeing survey design, conducting analysis, and presenting findings to stakeholders.

What are the qualifications for a Market Research Manager?

The specific qualifications for a Market Research Manager will vary based on the needs of the organization. However, most Market Research Manager candidates will have a bachelor’s degree in marketing, business or a related field, as well as extensive experience in market research analysis, interpretation, and presentation. Strong analytical skills, attention to detail, and excellent communication and presentation abilities are also essential traits for a Market Research Manager.

What are the core responsibilities of a Market Research Manager?

The primary responsibilities of a Market Research Manager include designing and executing market research projects, overseeing analysis and providing actionable insights to the company. Additionally, a Market Research Manager may be responsible for managing a team of analysts, communicating research results to stakeholders, tracking market trends and developments, and conducting competitive analysis.

What should I look for in candidates for a Market Research Manager role?

When evaluating candidates for a Market Research Manager position, you should look for someone who has experience in designing and conducting successful market research studies. Additionally, a successful candidate should have strong analytical skills and the ability to interpret data and present insights clearly and effectively. Excellent communication skills and the ability to work well in a team environment are also important attributes of a successful Market Research Manager.

How can I ensure that my job posting attracts top quality candidates for the Market Research Manager role?

To make sure your job posting stands out to talented and experienced Market Research Manager candidates, be sure to highlight any unique aspects of your company culture or position, offer competitive compensation and benefits, and show that your organization is committed to professional development and growth opportunities for employees.

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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

Eleni, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, and employer branding.

Refreshed on

June 1, 2023

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

• Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field

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What does a Market Research Manager do?

A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.

• Responsibilities
• Skills And Traits
• Comparisions
• Types of Market Research Manager

Market research manager responsibilities

A market research manager is responsible for various tasks such as developing strategic research plans, managing market research budgets, and conducting primary and secondary research. They analyze and interpret data to provide insights and recommendations for business operations and strategic planning. Additionally, they manage relationships with outside research vendors and produce quarterly market reports. According to Dr. Claire Gilliland , Assistant Professor of Sociology at Furman University, "The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field."

Here are examples of responsibilities from real market research manager resumes:

• Manage syndicated data (Nielsen).
• Manage Nielsen syndicate contract ($ 2.5MM annually), and four client team on-sites.
• Lead customer and competitor research, functional acquisition due diligence, and portfolio management of existing products/services and new investments.
• Work with clients to design research and analyze data using SAS statistical software.
• Design and implement SAS routines to create mailing lists in support of various marketing campaigns.
• Reconcile data between new and old platforms, utilizing SQL queries on large data sets.
• Help to migrate firm's primary client delivery platform from proprietary UNIX system to SQL data warehouse.
• Study used regression techniques in SPSS to determine likelihood of Microsoft service adoption and likely impact on ISP customer loyalty.
• Assist in analyzing and interpreting quantitative and qualitative data using SPSS.
• Analyze nuclear and diagnostic imaging secondary data and publish written and PowerPoint reports.
• Design and present PowerPoint presentations on study findings, market-competitive insights, implications, and recommendations across organization.
• Conduct quantitative analysis of financial data to forecast revenue, identify future trends and assess risk associate with portfolio.
• Conduct interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.
• Create budgetary protocol and project proposals that are successfully implement by Bloomberg.
• Add value to products including regression analysis to identify software features that strongly contribute to customer satisfaction and target outcomes.

Market research manager skills and personality traits

We calculated that 6 % of Market Research Managers are proficient in PowerPoint , SPSS , and Data Analysis . They’re also known for soft skills such as Detail oriented , Analytical skills , and Communication skills .

We break down the percentage of Market Research Managers that have these skills listed on their resume here:

Analyzed nuclear and diagnostic imaging secondary data and published written and PowerPoint reports.

Assisted in analyzing and interpreting quantitative and qualitative data using SPSS.

Utilized data analysis proprietary databases to quantify, and define consumer behavior to determine advertising strategies.

Introduced online data collection for custom research and conducted online survey programming and data collection services for small-scale internal projects.

Conducted interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.

Developed research design, managed tactical execution and reconciled budget trade-offs within and across research projects.

Common skills that a market research manager uses to do their job include "powerpoint," "spss," and "data analysis." You can find details on the most important market research manager responsibilities below.

Detail oriented. One of the key soft skills for a market research manager to have is detail oriented. You can see how this relates to what market research managers do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a market research manager resume shows how market research managers use detail oriented: "worked with nivea on detailed market research assignment to launch nivea cream in the pakistani market. "

Analytical skills. Another essential skill to perform market research manager duties is analytical skills. Market research managers responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Market research managers also use analytical skills in their role according to a real resume snippet: "conducted cross-market analysis of higher education process examining functions across markets to understand present and future telecommunication needs. "

Communication skills. market research managers are also known for communication skills, which are critical to their duties. You can see how this skill relates to market research manager responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A market research manager resume example shows how communication skills is used in the workplace: "collaborated with sales, marketing, communications, and management teams to identify needs and design market research projects. "

Most common market research manager skills

The three companies that hire the most market research managers are:

• Deloitte 226 market research managers jobs
• G2 Partners 50 market research managers jobs
• Pwc 42 market research managers jobs

Choose from 10+ customizable market research manager resume templates

Compare different market research managers

Market research manager vs. product specialist.

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

These skill sets are where the common ground ends though. The responsibilities of a market research manager are more likely to require skills like "spss," "data analysis," "data collection," and "healthcare." On the other hand, a job as a product specialist requires skills like "customer service," "product knowledge," "sales floor," and "patients." As you can see, what employees do in each career varies considerably.

Market research manager vs. Marketing associate

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market research manager responsibilities requires skills like "spss," "data analysis," "data collection," and "healthcare." But a marketing associate might use other skills in their typical duties, such as, "customer service," "marketing campaigns," "email marketing," and "email campaigns."

Market research manager vs. Marketing specialist

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research manager resumes include skills like "spss," "data analysis," "data collection," and "healthcare," whereas a marketing specialist is more likely to list skills in "marketing campaigns," "email marketing," "customer service," and "strong project management. "

Market research manager vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

Even though a few skill sets overlap between market research managers and marketing interns, there are some differences that are important to note. For one, a market research manager might have more use for skills like "spss," "data collection," "healthcare," and "research design." Meanwhile, some responsibilities of marketing interns require skills like "facebook," "marketing campaigns," "press releases," and "twitter. "

Types of market research manager

• Market Manager

Research Manager

Research director.

Updated June 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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• Market Research Manager
• What Does A Market Research Manager Do

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Market Research Manager

Description, responsibilities.

• Design and implement comprehensive market research strategies.
• Manage and oversee all phases of market research projects.
• Analyze and interpret complex data sets to identify trends and insights.
• Develop and present detailed reports and presentations to stakeholders.
• Collaborate with cross-functional teams to integrate research findings into business strategies.
• Monitor and evaluate the effectiveness of research methodologies and tools.
• Stay updated on industry trends and best practices in market research.
• Lead and mentor a team of market researchers.
• Ensure the accuracy and reliability of research data.
• Manage relationships with external research vendors and partners.
• Develop and manage research budgets and timelines.
• Conduct competitive analysis and benchmarking studies.
• Identify new market opportunities and assess potential risks.
• Provide actionable recommendations based on research findings.
• Support product development and marketing initiatives with data-driven insights.
• Ensure compliance with ethical standards and data privacy regulations.
• Utilize advanced statistical techniques and software for data analysis.
• Prepare and deliver executive-level presentations.
• Coordinate with sales teams to understand customer needs and preferences.
• Continuously improve research processes and methodologies.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Master's degree preferred.
• Minimum of 5 years of experience in market research or a related field.
• Proven experience in managing market research projects from start to finish.
• Strong analytical and critical thinking skills.
• Proficiency in statistical software and data analysis tools.
• Excellent written and verbal communication skills.
• Ability to translate complex data into clear and actionable insights.
• Strong project management skills.
• Experience with both qualitative and quantitative research methodologies.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong leadership and team management skills.
• Attention to detail and a high level of accuracy.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong problem-solving skills.
• Experience with survey design and data collection methods.
• Knowledge of data privacy regulations and ethical standards in research.
• Ability to build and maintain relationships with stakeholders.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Experience with market research software and tools.

Potential interview questions

• Can you describe a market research project you managed from start to finish?
• How do you ensure the accuracy and reliability of your research data?
• What methodologies do you prefer for qualitative and quantitative research?
• How do you stay updated on industry trends and best practices?
• Can you provide an example of how your research influenced a business decision?
• How do you handle tight deadlines and multiple projects simultaneously?
• What statistical software and data analysis tools are you proficient in?
• How do you present complex data to stakeholders who may not have a research background?
• Can you describe a time when you had to manage a difficult stakeholder relationship?
• How do you mentor and develop your team members?
• What steps do you take to ensure compliance with data privacy regulations?
• How do you integrate research findings into marketing and product development strategies?
• Can you discuss a time when your research identified a new market opportunity?
• How do you manage relationships with external research vendors?
• What is your approach to competitive analysis and benchmarking?
• How do you handle discrepancies or unexpected results in your research data?
• Can you describe a challenging research project and how you overcame the obstacles?
• What techniques do you use to gather customer insights?
• How do you ensure that your research processes are continuously improving?
• What role does market research play in your overall business strategy?

Needed Skills

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Manager, Market Research Job Description

Manager, market research duties & responsibilities.

To write an effective manager, market research job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, market research job description templates that you can modify and use.

Sample responsibilities for this position include:

Manager, Market Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Market Research

List any licenses or certifications required by the position: CPM, SPSS, SAS, BHBIA, AER, LEED, CT

Education for Manager, Market Research

Typically a job would require a certain level of education.

Employers hiring for the manager, market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Statistics, Psychology, Sociology, Finance, Social Sciences, Mathematics

Skills for Manager, Market Research

Desired skills for manager, market research include:

Desired experience for manager, market research includes:

Manager, Market Research Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Work with marketing teams and the business units to understand their research needs, and to provide insights that inform business initiatives and drive growth
• Recommend appropriate research design & methodology, and manage both internal and external resources needed to execute studies
• Design questionnaires & sample framework, manage fieldwork, conduct analysis, write up/present results
• Use research to enhance understanding of customer and prospect behavior, needs, preferences and attitudes
• Translate insights into actions to support product management, sales and marketing programs
• Present research insights in a compelling and actionable format to facilitate implementation of research results and stimulate future demand for research
• Champion research-based insights among key stakeholders, and build a base of knowledge that grows in value over time
• Stay current with research trends and cutting edge techniques
• Participate as a member of the Global Brand Strategy team in cross-functional initiatives
• 5+ years of experience with hands-on research, working closely with clients to meet business needs
• Write a questionnaire with little or no direction
• Write or review tab plans directed toward the final analysis
• Create an analytic plan with little or no direction
• Create topline and final reports and be able to present research findings either on their own or in tandem with the business developer/VP
• Make decisions relating to project issues, including field, sample, weighting
• Proficient level of English and Cantonese
• Coordinate on-going research projects
• Establish effective and efficient business relationships with Research agencies
• Collaborating with other research managers both within the broader Windows research team the central marketing research team in the execution, analysis and presentation of insights to ensure a holistic understanding of the commercial business issues
• Possess a solid understanding of industry secondary data and syndicated sources their strengths and weaknesses
• Collaborating with other research managers both within the broader Windows & Devices Product Research team the Central Market Research team in the execution, analysis and presentation of insights to ensure a holistic understanding of consumer business issues
• In collaboration with other CMR teams, lead major and necessary programmatic changes to Global Campaign Tracker
• Manage overall Campaign Research budget
• Directly participate in the production and proofing of client deliverables (e.g., reports, presentations, tables)
• Independently manage and troubleshoot data collection, cleaning, and processing on projects with moderate complexity
• Interprets and troubleshoots results from higher level analytics
• Proficient with Excel, PowerPoint, SPSS/SAS, and online survey tools (e.g., Qualtrics, Confirmit)
• 5 or more years of combined experience related to market research (surveys, focus groups, in-depth interviewing, ) in financial services, with emphasis on customer relationship management, sales and marketing
• Above 5 years FMCG/Service/Retail (marketing / sales) or research-related industry experience desired, better with 3 years people management experience at supervisor or team leader level
• Smart, a quick learner
• 3-5+ years supplier side market research experience, with responsibility for managing teams
• Knowledge of a variety of different custom quantitative research methods
• Provide strategic input to help shape strategic and business plans, brand strategies and new product launch plans and life cycle management for Oncology
• Provide consultation to all levels of sales and marketing on the identification of marketing opportunities
• Assess departmental opportunities for improvements in sales and marketing information
• Provide specialized and complex analytic marketing research in support of sales, marketing and business planning functions
• Optimize methodologies for collecting and analyzing data to evaluate existing and potential product/service markets
• Contribute key input in the implementation of consumer marketing plans
• Direct complex sales and market research projects and customer demographics
• Write requests for proposals
• Identifiles the study requirements for his/her entity
• Coordinates on respective discussion with the team
• University Degree (Sociology, Psychology, Marketing or Economics)
• Good numerical and verbal skills
• Preferably knowledge of Retail Audit data analysis and software
• 5-8+ years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
• The ideal candidate will also have a demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations
• Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred or equivalent industry experience
• Manage custom research projects from design to final report to support key business initiatives
• Manages ongoing brand tracking research, ensuring consistent delivery of scheduled reports, timely response to ad-hoc questions
• Maintains research and insights knowledge base
• Analyze client and market feedback across various dimensions
• Leads project management in support of key company initiatives, can include customer segmentation, brand tracking, category reinvention, brand partnerships
• Manager will have 1-2 direct report (analysts) to manage
• Leads developing and execution of marketing insights plan for the business that includes market trends, unmet and emergent needs of customers and competitive intelligence
• Designs research, implement it and derives actionable information and insight that result in competitive advantages
• Works in a consultative role, with Senior Management
• Work will require successful integration of analysis results, that leverage across relevant functions including Business Analytics, Competitive intelligence, Marketing and Sales
• 4+ years of experience the advanced analytics, market research, or marketing science industry or a related field
• Master's degree required (MBA, MIS, M.S
• Experience with a variety of B2B market research methods both qualitative and quantitative, including primary survey research techniques, segmentation, concept-creative testing, focus groups, , and secondary data mining on emerging and disruptive industry trends
• Successful researchers in the Customer and Market Research team utilize research (primary and secondary) to provide consulting to their business partners
• The ideal candidate will have at least eight years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
• This position requires a Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred
• Partner effectively with external partners and internal teams, including Marketing, Product, PR, Community and Business Operations
• Lead & execute Yelp’s market research programs – both qualitative and quantitative
• Drive key learnings and insights to leadership via real time intelligence and compelling analytics
• Using the constant insights derived from the Community, develop a continuous feedback loop of insights that inform business performance, pushing storylines to leadership in a timely fashion
• Primary resource for quantitative research needs for the Sales & Marketing organization
• Identify new opportunities to engage with the Community, outside of traditional surveys and focus groups
• Manage the Community portfolio by ensuring a constant funnel of recruitment to bring new customers into the panel
• Own and drive long-term research and analytics projects across various functional areas
• Align business results from the Community with business performance trends to create a 360 view of the customer and how their behavior impacts business growth
• Partner with the Strategic Planning team to enrich the value of research and insights
• Experience in primary market research is required
• Management and maintenance on automatic report platform
• Provide insights on all the reports that delivered to BU
• Support on both China and global market research projects
• Highly developed IT skills, able to write software code and excel (VBA) code
• Expert in PPT, word, excel

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How to Become a Market Research Manager

Step 1: Understand the job description and responsibilities of a Market Research Manager

What does a market research manager do.

A Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

Market research managers give advertising directors focus, and help lead successful marketing efforts.

Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace.

They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.

In this case, the manager might be responsible for assembling a large cross section of the population who can watch the ad to determine whether it conveys a good message about the brand or to determine whether it entices them to purchase the product.

A market research manager who works for a television network may also assemble focus groups to determine whether a pilot show receives laughs and good reviews or whether the market as a whole will respond poorly to it.

Step 2: Learn best tips to become a Market Research Manager

Best tips for those who want to become a market research manager.

Here are some tips to become a Market Research Manager.

Use a balance of qualitative and quantitative information.

Comprehend secondary information sources effectively.

Seek continuous learning, self education, and networking opportunities.

Choose visuals over text to present your foreign market research.

Choose Quantitative or Qualitative Data or Both.

Step 3: View best colleges and universities for Market Research Manager

Best colleges and universities for market research manager.

• Butler University
• Carroll College
• Cooper Union
• High Point University
• Princeton University
• Providence College

Step 4: Think about whether is it worth to be a Market Research Manager

Is being a market research manager worth it.

Were growing, and we encourage you to apply! Apples WW Product Marketing team is looking for a leader with vision in market Research to support the insights needs of our key B2B verticals.

This position will own the consumer research and analytics practice and lead all aspects of the design, strategy, implementation and communication in.

Using current and new data sources and techniques, you will lead data reporting for Market Research that drives brand/product performance and potential.

You have 10+ years of experience leading consumer and market research, delivering insights, and optimizing across a wide variety of product categories and developing businesses.

You have a multidisciplinary background in insights across the complex spectrum of hybrid qualitative and quantitative research including new methodologies such as AI.

Step 5: Prepare relevant skills for being a Market Research Manager

What skills do you need to be a market research manager.

A manager is often judged based on the success of their team and those working below them, as such, many skills are needed.  Success in this role depends on a critical ability in the following: Competitor Analysis, Market Analysis, Market Research.  Experience in the following is fundamental to this role: General Data Analysis Software.  Skills may vary from job-to-job, but these skills are the ones most commonly associated with this role.

Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions.

5+ years of relevant work experience within market research.

Have a proven ability and expertise in insight generation with over 5 years’ experience in market research (preferably with agency experience).

Experience of designing and running research programs, including web-based questionnaires (ConfirmIT experience particularly advantageous) and undertaking analysis.

At least 5 years’ relevant experience working in lower level or similar positions in applied market research or customer insights roles including at least 1 years’ experience at the Manager level.

Step 6: View average salary for Market Research Manager

How much does a market research manager make.

The average salary range for a Market Research Manager is from $114,874 to $141,298. The salary will change depending on your location, job level, experience, education, and skills.

Average salary for Market Research Manager jobs

• Market Research Supervisor
• Market Research Analyst I
• Market Research Analyst II
• Market Research Analyst III
• Entry Market Research Analyst
• Intermediate Market Research Analyst
• Senior Market Research Analyst

Step 7: Find relevant Market Research Manager jobs, and apply.

Looking for market research manager jobs.

Here are some Market Research Manager jobs in the United States.

Step 8: Explore Career Path of Market Research Manager

Marketing Manager Job Description

Are you a marketing mastermind ready to lead and inspire? Discover if you have the skills and vision to excel as a Marketing Manager. Explore the challenges, rewards, and potential of this dynamic career path.

What is a Marketing Manager?

Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

They must be great business leaders as well as great marketing leaders. That’s because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.

While the marketing department looks to Marketing Managers for guidance and direction, executives count on them for profitability and results. They generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, they play a critical role in aligning creative direction with the company’s strategic goals.

Marketing Manager Education Requirements

• Come from a variety of academic backgrounds, including marketing, communication, business and other fields
• Bachelor’s degree
• Some companies require their marketing managers to have a master’s degree
• 7 years of experience

Marketing Manager Essential Skills

• Intimate understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Marketing Manager Roles & Responsibilities

• Oversee all marketing campaigns for their company or department
• Implement strategy
• Promote a business, product, or service
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Marketing Manager Day-to-Day Duties

• Manage and coordinate marketing and creative staff
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Search for Marketing Manager roles near you >

Full-time Part-time Freelance Entry-level High-paying International

Manager, Customer and Market Research at Constant Contact

Title: Manager, Customer and Market Research

Location: Remote, Waltham, MA, Loveland, CO, Gainesville, FL

Job Description:

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

We are looking for a Manager of Customer and Market Research to drive our marketing and customer research efforts. This role will influence three research verticals (Market Research, Customer Research, and Competitor Intelligence) and will be key in driving strategic initiatives as well as developing and managing several researchers. You’ll function as a player/coach, conducting your own research while also managing a group of two to three researchers. This role is designed for individuals who thrive in a fast-paced, high-stakes, high-visibility, and rapidly changing environment. If you are someone who enjoys challenges and is constantly seeking new opportunities for growth, this role is perfect for you.

Candidates must have a passion for executing research quickly and strategically while building great working relationships along the way.

This can be an in-person or remote position. However, you are also welcome to work in any of our established offices in Boston, MA, Gainesville, FL, or Loveland, CO.

What you’ll do:

• Responsible for independently conducting research projects from start to finish, including research design, analysis, report building, and dissemination of the core insights. This can stretch across all three research verticals: customer research, market research, and competitive intelligence.
• Conduct complex research from start to finish. This would include but is not limited to brand strategy work, touchpoint satisfaction, pricing and packaging studies, product research, and market segmentation.
• Mentor, develop, and manage junior researchers, growing their current skills and ensuring their projects are done on time and up to standards.
• Become a key point of contact for senior leaders and teams. Present research findings to senior leadership and conduct larger team shareouts.
• Lead and manage larger multi-person research projects, ensuring deadlines are met and tasks appropriately delegated while contributing to the research process. This can include but is not limited to developing screeners, questionnaire writing, data analysis, survey programming, qualitative interviews, etc.
• Contribute to the strategic direction of the research group, constructing research plans, vetting research vendors, and making proactive recommendations to optimize the team better to fit with business priorities.

Who you are:

• Bachelor’s degree in Statistics, Marketing, Economics, Business, or a related field. A master’s degree is highly preferred
• 8+ years of Market and Customer Research Experience, leading progressively more complex projects that tangibly impact high-level business decisions. 2+ years leading junior research teams
• Experience with advanced market and customer research studies (i.e., pricing and packaging studies and market segmentation)
• Excellent ability to create logic-driven, data-backed recommendations that go beyond descriptive statistics; excellent written and oral communication skills
• Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
• Strong collaborator who can build excellent working relationships with both peers and executive leadership
• Self-starter who can operate a team with limited guidance
• Fearless to take on new responsibilities or try something new

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency – All Full Time Employees

$104,000—$130,000 USD

Why You’ll Love Us:

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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Marketing Manager

Job description overview.

A Marketing Manager job description includes a wide range of responsibilities involved in the development and execution of marketing strategies for a company. As a Marketing Manager, you will lead a team of professionals in creating campaigns that reach targeted audiences and drive growth. Your daily tasks may include conducting market research, analyzing the competition, and developing a marketing plan that aligns with the company's goals. You will also be responsible for managing and coordinating promotions, building relationships with customers, and overseeing product launches. In addition, you'll need to stay up to date with industry trends and advancements to ensure your marketing strategies stay effective. Strong communication, leadership, and analytical skills are required in this role. A Marketing Manager typically has a bachelor's degree in marketing or a related field along with several years of experience working in the industry.

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Table of contents, job duties and responsibilities.

• Creating and Implementing Marketing Plans
• Analyzing Market Trends 
• Developing Brand Strategies
• Managing Marketing Budgets 
• Conducting Market Research
• Designing and Executing Promotional Campaigns  
• Overseeing the Production of Marketing Materials
• Collaborating with Sales and Product Development Teams
• Building and Maintaining Customer Relationships 
• Measuring and Reporting on Campaign Results.

Experience and Education Requirements

To become a Marketing Manager, the generally accepted Education and Experience required include earning a Bachelor's degree in Marketing, Business Administration, or a related field. Marketing Managers should also have experience in marketing or sales, which can be acquired through internships or entry-level roles in the industry. Additionally, candidates should possess strong communication, strategic thinking, and problem-solving skills. It's also important for Marketing Managers to stay up-to-date on industry trends and technology, as well as being able to analyze data and make decisions based on market research. With the right combination of education and experience, aspiring Marketing Managers can succeed in the industry.

Salary Range

A Marketing Manager is a vital role in the Marketing industry. As a Marketing Manager, you will be responsible for planning, developing, and implementing effective marketing strategies to increase sales and brand awareness. In the United States, the expected salary range for a Marketing Manager is $50,000 to $150,000 per year. However, the salary may vary depending on various factors such as geographical location, industry, level of experience, and qualifications. If you're a Marketing Manager in the UK, you can expect to earn between £30,000 and £50,000 per year.

• https://www.payscale.com/research/US/Job=Marketing_Manager/Salary
• https://www.prospects.ac.uk/job-profiles/marketing-manager/salary
• https://www.glassdoor.com/Salaries/uk-marketing-manager-salary-SRCH IL.0,2 IN2_KO3,20.htm

Career Outlook

The career outlook for a Marketing Manager in the Marketing industry is expected to grow over the next 5 years. According to the Bureau of Labor Statistics, employment in the marketing and advertising industry is projected to grow 6% from 2019 to 2029. This is due to the increasing use of digital marketing, social media, and data analytics in marketing campaigns.

Marketing managers play a crucial role in leading marketing campaigns and developing strategies to meet business objectives. They analyze market trends, identify new opportunities, and create brand awareness. The demand for their skills is likely to increase as businesses seek to remain competitive in a rapidly changing market.

In conclusion, the career outlook for a Marketing Manager is positive, with a growing demand for their expertise expected in the coming years. As businesses continue to rely on marketing to grow and remain profitable, Marketing Managers will remain a valuable asset to any company.

Frequently Asked Questions (FAQ)

Q: What does a Marketing Manager do in the Marketing industry?

A: A Marketing Manager is responsible for overseeing the marketing activities of a company or organization, including planning and implementing marketing campaigns, analyzing market trends, and managing a team of marketing professionals.

Q: What qualifications and skills are required to become a Marketing Manager?

A: A Marketing Manager typically needs a bachelor's degree in marketing, business, or a related field, as well as experience in marketing or a related field. Skills required include strong communication, analytical, and leadership skills, as well as the ability to think creatively and strategically.

Q: What is the typical career path for a Marketing Manager?

A: The typical career path for a Marketing Manager involves starting out in a junior marketing role, such as Marketing Coordinator, before moving up to a Marketing Manager position. Some Marketing Managers may also have experience in sales, advertising, or public relations.

Q: How does a Marketing Manager measure the success of a marketing campaign?

A: A Marketing Manager measures the success of a marketing campaign by analyzing key performance indicators (KPIs), such as sales growth, website traffic, and customer engagement. They may also conduct market research and use customer feedback to evaluate the campaign's effectiveness.

Q: What are some challenges faced by Marketing Managers in the Marketing industry?

A: Marketing Managers in the Marketing industry face challenges such as keeping up with evolving technology and consumer trends, staying ahead of competition, and effectively balancing budget constraints while delivering effective marketing campaigns.

Job Descriptions:

Social media advertising coordinator, product marketing analyst, influencer marketing specialist, mobile marketing coordinator.

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CRM Manager Job Description: Roles and Responsibilities

In this detailed CRM Manager Job Description, we explore the key roles, responsibilities, and qualifications of a CRM Manager. Uncover the essential skills and collaborative strategies that drive their success. Read on to learn what it takes to excel in this pivotal role. Discover the secrets behind thriving as a CRM Manager.

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Ever wondered who the genius is behind your favourite brands, making them seem like they can read your mind? Meet the Customer Relationship Management (CRM) Manager, the true architect of customer satisfaction. Dive into this intriguing blog on the CRM Manager Job Description to unveil the magic behind this pivotal role. 

Curious about what drives a CRM Manager’s passion? In this comprehensive CRM Manager Job Description, we’ll delve into the key roles, responsibilities, and qualifications that define a CRM Manager. Discover why this position is crucial for any company aiming to elevate customer satisfaction and propel business growth. Ready to uncover the secrets of CRM success? Let’s get started! 

Table of Contents 

1) Who is a CRM Manager? 

2) Roles and Responsibilities of CRM Managers 

3) Essential Skills for CRM Managers 

4) Qualifications for a CRM Manager 

5) Examples of CRM Manager Job Description 

6) Conclusion 

Why is a CRM Manager? 

A CRM Manager oversees a company's interactions with current and potential customers by utilising Data Analysis. They employ CRM software to scrutinise customer data, identifying opportunities to enhance customer service, satisfaction, and sales. 

CRM Managers collaborate with marketing, sales, and customer service teams to develop and execute strategies for strong customer relationships. They maintain data integrity, create engagement campaigns, and gather feedback to enhance the customer experience and drive business growth.  

Roles and Responsibilities of CRM Managers 

CRM Managers wear many hats within an organisation. Their primary responsibilities include: 

1) Customer Data Management: CRM Managers are tasked with collecting, analysing, and interpreting customer data to provide actionable insights. This involves maintaining accurate records of customer interactions and ensuring data integrity. 

2) Strategy Development: They develop and implement CRM strategies that align with the company's goals. This includes designing customer acquisition, retention, and engagement campaigns. 

3) Team Collaboration: CRM Managers collaborate with sales, marketing, and customer service teams to make sure a cohesive and effective strategy for Customer Relationship Management. 

4) Customer Feedback: Gathering and analysing customer feedback is crucial. CRM Managers use this information to identify areas for improvement and to elevate the overall customer experience. 

5) Technology Utilisation: They leverage CRM software and other technologies to streamline processes and improve efficiency. This includes ensuring that the CRM system is up-to-date and functioning optimally. 

6) Reporting: Regularly reporting on CRM metrics and KPIs to senior management helps assess the effectiveness of CRM strategies and make data-driven decisions. 

7)  Training and Development: CRM Managers often provide training to staff on how to use CRM systems effectively and ensure that best practices are followed across the organisation. 

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Essential Skills for CRM Managers 

To be successful in their role, CRM Managers need a diverse set of skills. Here are some of the key skills required: 

1) Analytical Abilities 

CRM Managers must possess strong analytical skills to interpret complex data and extract meaningful insights. This involves understanding customer behaviour, identifying trends, and making data-driven recommendations to improve customer satisfaction and business performance. 

2) Collaboration Skills 

Effective collaboration is essential for CRM Managers. They need to work seamlessly with various departments and stakeholders to ensure that customer relationship strategies are implemented cohesively. This requires excellent interpersonal and team-building skills. 

3) Customer Relationship Expertise 

A thorough understanding of Customer Relationship Management principles is fundamental. CRM Managers excel at building strong customer relationships, solving conflicts, and ensuring a positive customer experience with the company. 

4) Proficiency in Technology 

Being tech-savvy is crucial for CRM Managers. They must be proficient in using CRM software and other relevant tools. This involves staying informed of the most recent developments in technology and leveraging them to enhance CRM processes. 

5) Effective Communication 

Clear and Effective Communication is important as a CRM Manager. CRM Managers must be able to convey ideas and strategies to different teams and stakeholders. This also involves listening to customer feedback and effectively addressing their concerns. 

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Qualifications for a CRM Manager 

To excel as a CRM Manager, a combination of educational background, professional experience, technical proficiency, and certifications is typically required. 

1) Educational Background 

A bachelor's degree in business administration, marketing, Information Technology (IT), or a related field is often the minimum requirement. Few employers may prefer applicants with a master's degree in a relevant discipline. 

2) Professional Experience 

Experience in Customer Relationship Management, marketing, sales, and customer service is highly valued. Candidates with a demonstrated record of successfully managing CRM projects and driving customer engagement are preferred. 

3) Technical Proficiency 

CRM Managers should be well-versed in CRM software such as Salesforce , HubSpot, or Zoho CRM. Knowledge of Data Analysis tools, marketing automation platforms, and customer engagement tools is also beneficial. 

4) Accredited Certification 

Obtaining certifications can enhance a CRM Manager's credentials. Certifications such as Salesforce Certified Administrator or HubSpot CRM Certification demonstrate a commitment to professional development and expertise in CRM systems. 

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Example of CRM Manager Job Description 

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Conclusion 

This detailed CRM Manager Job Description reveals the key roles, responsibilities, and qualifications necessary for excelling in this dynamic position. By mastering essential skills and collaborative strategies, CRM Managers can significantly drive customer satisfaction and business growth. Embrace these insights and prepare to thrive in this pivotal role. Start your journey today! 

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Frequently Asked Questions

A CRM Manager oversees customer interactions, using Data Analysis to enhance service, satisfaction, and sales. They develop strategies, manage campaigns, and collaborate with teams to build strong customer relationships.  

A CRM Manager typically reports to the Chief Marketing Officer (CMO) or Director of Marketing. Alternatively, they may report to another senior executive responsible for overseeing customer relationship strategies and marketing initiatives within the organisation.  

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Alongside our diverse Online Course Catalogue, encompassing 17 major categories, we go the extra mile by providing a plethora of free educational Online Resources like News updates, Blogs , videos, webinars, and interview questions. Tailoring learning experiences further, professionals can maximise value with customisable Course Bundles of TKA .  

The Knowledge Academy’s Knowledge Pass , a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds.  

The Knowledge Academy offers various CRM Training , including Salesforce CRM Course, Microsoft Dynamics CRM Training , HubSpot CRM Training and Oracle CRM Training . These courses cater to different skill levels, p roviding comprehensive insights into CRM .  

Our Office Applications Blogs cover a range of topics related to CRM , offering valuable resources, best practices, and industry insights. Whether you are a beginner or looking to advance Office Applications skills, The Knowledge Academy's diverse courses and informative blogs have got you covered.  

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Market Research - Field Interviewer - Observational Studies

Job description.

What if we didn't focus on who you are now, but who you could become?

At EY we believe that whoever you are, your uniqueness helps us stand apart.

We bring together extraordinary people, like you, to build a better working world.

Who are we:

EY Sweeney is a fully integrated part of the EY Consulting business which offers research and strategy planning services to a wide range of businesses across Australia. We are a major player in the market research industry, with a client-centric, outcome driven approach. We provide recommendations to our clients based on market research data and the quality of this work has won some of Australia’s largest projects in the market research industry.

What’s in it for you? 

As a Market Researcher, you’ll be at the forefront of our data collection process. The program measures the quality and consistency of service providers with an observational mindset from a set list of criteria provided by our client. You will be conducting observational research across various locations, recording your observational results using our mobile tablet device.

Your position will have a significant emphasis on safety and security. Your ability to demonstrate understanding and commitment to workplace health and safety is highly regarded. Please include an example of this in your cover letter.

Applicants deemed potentially suitable will be invited to complete an online interview. For successful Applicants, you will be contacted for paid training and briefing. Training attendance is mandatory to be considered for the role. Those who perform well and have good availability may be offered work on other casual projects.

What we’re looking for

Here’s our ‘wish list’ but don’t worry if you don’t tick all the boxes. We’re interested in your strengths, what you want to learn, and how far you want to go.

• Minimum availability of three days per week 
• Strong communication skills
• Ability to understand and follow correct procedures with minimal errors
• Demonstrated fluency in spoken and written English - excellent grammar, punctuation and spelling is required
• A commitment to personal safety and an understanding of workplace health and safety
• Comfortable working in an outdoor environment and on the move for the duration of your shift
• Current holder of RIW card is an advantage but not essential
• Respectful and professional presentation, always
• Eligible to work in Australia
• Full Drivers license and proven safe driving record
• Must have own vehicle and be willing to drive to multiple different locations 
• Previous experience in market research is highly regarded but not essential
• Proven understanding of the standards relating to quality data in market research (accuracy, consistency and integrity)

What we ca n offer you

• Above award hourly rates plus allowances (in accordance with the provisions of the NUW and AMSRO market research industry agreement)
• Paid travel time/expenses as per AMSRO agreement
• Paid full training under ISO 20252
• The opportunity to work with one of the largest professional firms in the world, which holds an excellence global reputation for company culture through ‘ building a better working world’
• Explore how a career at EY is yours to build at www.ey.com/au/careerdevelopment
• Discover how, when and where you can work at www.ey.com/au/flexibility
• Learn about our commitment to DE&I at www.ey.com/au/diversity-inclusiveness

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EY acknowledges the Traditional Owners and Custodians of the lands on which EY offices are located around Australia. We pay our respects to their cultures, and to their Elders — past, present, and emerging. Find out more about our vision for reconciliation at www.ey.com/au/reconciliation

Apply now… we’re over 9,000 perspectives in Australia and we’re ready to welcome yours.

  Diversity, equity, and inclusiveness (DE&I) are core to who we are, how we work and how we live our values. We hold a collective commitment to continue to drive an environment where all differences are valued, practices are equitable, and everyone experiences a sense of belonging— where people are inspired to team and lead inclusively in their interactions every day. We encourage applications from people of all ages, nationalities, abilities, cultures, sexual orientations, and gender identities and are committed to providing an equitable and barrier free recruitment experience for all. We encourage you to share any support and adjustments you need to be your best and participate equitably in our recruitment process. We understand sharing your needs with us can be daunting, so if you have questions before or during your application, we welcome you to get in touch at [email protected] or +61 3 8650 7788 (option 2). An ything you tell us will be kept completely confidential.

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Our preferred applicant will be required to undertake employment screening by EY or our external third-party provider.

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