importance of advertisement essay in english

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

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Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Essay On Advertisement

Advertisement Essay

500+ words essay on advertisement.

Advertisement is a means to make people aware of any product or service using commercial methods. It is a sort of publicity designed to endorse a person’s specific interest intended for product sale. We live in an era where advertisement plays a vital role in promoting business and products. Whether big or small, all brands and companies advertise their products on various mass media platforms. When we step outside our houses, we get to see advertisements for different brands in the form of a billboard, flyers, posters, etc.

In this essay on advertisements, we will discuss the advantages and different ways of creating ads.

The Various Ways of Advertisement

In this modern world of competition, everybody wants to be ahead. So, in this scenario, the advertisement comes in. We get to see or hear advertisements for several things. It proves beneficial for business people and can be used in various forms. Job vacancy ads posted in the employment column prove highly advantageous for the unemployed. Matrimonial ads also provide a trusted platform for both bride and groom for marriage proposals.

People can advertise their shop or property they want to sell, and anyone who wants to buy it can contact the person after seeing the advertisement. Through advertising, we can also find lost people, plots, goods, homes, etc. Previously, we used to see traditional advertisements in magazines, newspapers, and building walls. But, still, today, the most meaningful way of advertising is through television. Advertising your product or brand on television will help to reach the masses.

There are numerous positive effects of advertisement, and due to this, more businesses utilise this medium for their branding and marketing. Big and small companies spend the maximum of their budget on advertising, creating great ads for a positive impression on people. The best and most influential platform for advertisement is the World Wide Web. People are very active on social media in today’s world, and posting a single ad can reach millions of people easily in just a few seconds. Other forms of advertising are banners, posters, road crossings, flyers, billboards, digital screens, walls and railway stations. Sometimes, you can find them written or painted on trains, vehicles, and buses.

Benefits of Advertising

Advertisement is considered the prime means of generating income for magazines, television, and newspapers. They are beneficial for producers as well as consumers. Producers earn loads of money by spending their resources on advertisements. Models also make a handsome income by acting in ads to promote products and services.

In the technologically advanced business world, advertising has been seen to play a critical role in the establishment of contact between sellers and buyers. It is a medium by which the customer learns about the existence and use of goods available in the marketplace. As there is a lot of competition among businesses in various domains, advertisement has become a profitable investment that helps companies reach nooks and corners of the world and target their potential customers.

Drawbacks of Advertising

As every technology has some good and bad points, the same holds for advertisements. It has its share of disadvantages. An advertisement creates an artificial demand for things that we don’t need. It compels us to purchase expensive items. It has also been seen to generate disagreement within the family when the children make wishes for all those advertised goods that they see on television that are beyond the spending capacity of parents.

Watching your favourite stars promoting alcohol, cigarettes, etc., negatively impacts people who follow them. Another disadvantage of advertisement is that superior quality products that are not advertised lose their worth, and inferior ones enjoy more visibility in the market. This proves a means to cheat the innocent public. Buyers also suffer as the cost of advertisement adds to the entire production cost.

Conclusion of Essay on Advertisement

So, we know that advertisements are essential to launching your brand or product in this competitive market. Creative ads will help you to attract more people. These ads are entertaining as well as educational. Signing a celebrity or known personality will be the icing on the cake to advertise your product.

Students of the CBSE Board can get essays based on different topics from the BYJU’S website. They can visit our CBSE Essay page and learn more about essays.

Frequently Asked Questions on Advertisement Essay

What are the advantages of an advertisement.

Advertisements are good sources of information for ordinary people. They reach the public sooner and help in the faster marketing of a product. Advertisements also help in the sustenance of the product in the competitive world.

What are some of the traditional ways of advertisement?

Magazines, newspapers, paintings and posters are some of the traditional ways of advertising a product.

Is advertising good or bad for society?

Although advertisements are majorly beneficial for society, advertisements of harmful or illegal products can pose a threat to the younger section of society.

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Essay on Importance of Advertisement

Students are often asked to write an essay on Importance of Advertisement in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Importance of Advertisement

Introduction.

Advertisements play a crucial role in today’s world. They are a bridge between producers and consumers, providing valuable information about products and services.

Role in Economy

Advertisements stimulate economic growth. They encourage competition, leading to better products and lower prices.

Consumer Awareness

Advertisements educate consumers, helping them make informed decisions. They provide details about product features, benefits, and prices.

Supporting Media

Advertisements fund many free-to-use platforms like newspapers and websites. Without ads, these services might not exist.

In conclusion, advertisements are essential for a thriving economy, informed consumers, and free media. They are an indispensable part of our daily lives.

250 Words Essay on Importance of Advertisement

Advertisements are an indispensable part of modern commerce and industry. They serve as the bridge between producers and consumers, acting as a powerful tool for businesses to promote their products and services.

Driving Economic Growth

Advertisements stimulate economic growth by increasing demand. They educate consumers about new products, triggering a desire to purchase. This demand prompts businesses to produce more, thereby boosting economic activity.

Facilitating Informed Decisions

Advertisements provide valuable information that helps consumers make informed decisions. They contain details about product features, prices, and comparisons, empowering consumers to choose what best suits their needs and budget.

Enhancing Brand Image

Advertisements play a crucial role in building and reinforcing a brand’s image. They help businesses communicate their values and mission, shaping public perception and fostering customer loyalty.

Supporting Media and Entertainment

Advertisements fund many forms of media and entertainment. They provide revenue for television, radio, print, and digital platforms, enabling them to deliver content to audiences at low or no cost.

In conclusion, the importance of advertisement is multi-faceted. It drives economic growth, enables informed consumer decisions, enhances brand image, and supports media and entertainment. In an increasingly competitive market, the role of advertisement is likely to become more significant, making it a critical field of study and understanding for future business leaders.

500 Words Essay on Importance of Advertisement

Introduction to advertisement.

Advertising is an essential component of modern trade and business, making it a crucial part of our economic system. It is a powerful tool used by businesses to inform, persuade, and remind consumers about their products or services. In essence, advertising is a communication bridge between the producer and the consumer.

Advertising plays a pivotal role in stimulating economic growth. By promoting a product or service, it creates awareness among consumers, thereby generating demand. This increased demand leads to higher production levels, contributing to economies of scale and fostering economic development. Moreover, advertising is a significant source of revenue for numerous sectors such as media, design, and marketing, indirectly supporting economic growth.

Creating Informed Consumers

Advertisements are not just promotional tools but also informative platforms. They educate consumers about various products, their uses, prices, and availability. This information allows consumers to make informed decisions, compare different products, and choose the one that best suits their needs. In this way, advertising enhances consumer welfare and ensures market transparency.

Enhancing Brand Image and Value

Advertising is instrumental in building a brand’s image and value. By conveying the brand’s message, values, and vision through creative and compelling advertisements, businesses can establish a strong brand identity. This identity helps differentiate the brand from its competitors, creating a unique position in the market. Furthermore, effective advertising can lead to brand loyalty, ensuring long-term profitability for businesses.

Facilitating Market Competition

Advertising fosters healthy competition in the market. It offers a platform for businesses to showcase their unique selling propositions, encouraging innovation and improvement in product quality. This competition benefits consumers as they get access to better products and services at competitive prices.

Challenges and Ethical Considerations

While advertising has numerous benefits, it also poses some challenges and ethical considerations. Misleading advertisements can distort consumers’ perceptions and lead to uninformed decisions. Therefore, it is crucial for businesses to maintain truthfulness and transparency in their advertising practices. Regulatory bodies and ethical guidelines are put in place to ensure this.

In conclusion, advertising plays a vital role in today’s economic structure. It drives economic growth, creates informed consumers, enhances brand value, and facilitates market competition. However, it is important to consider the ethical implications of advertising practices to ensure consumer protection. As future business leaders, college students must understand the importance of advertising and its impact on society, economics, and consumer behavior. The power of advertising, when harnessed correctly, can lead to business success and societal benefits.

That’s it! I hope the essay helped you.

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Essay on Advertising- Meaning, Importance & Benefits

Advertising is everything in today’s life. It follows us from our mobile phones to display advertising on busy streets. It’s literally everywhere. It’s meant to advertise the product, bring customers and maximize the product value. The following Essay on advertising discusses the meaning, purpose and importance of Advertising along with benefits and disadvantages of advertising in our life. It’s quite helpful for children and students.

Essay on Advertising | Meaning, Purpose, Importance Benefits of Advertising

Advertising has become an integral part of our lives. It is hard to imagine going about our daily lives without encountering some form of advertising. It is everywhere – on television, on billboards, in magazines, and even on the Internet. But what exactly is advertising? And what is its history?

Advertising can be defined as a form of communication that typically attempts to persuade potential customers to purchase or to consume a particular product or service. Advertising can take many different forms, including print ads, television commercials, and Internet ads.

Advertising has been around for centuries. The first known advertisement appeared in the Bible. It was a message from King Hezekiah encouraging the people of Jerusalem to rebuild the city walls. This message was written on a piece of pottery and then placed in a public area for all to see.

The first form of advertising that we would today recognize as such appeared in the 17th century, with the advent of newspapers. The first newspaper ad appeared in London in 1652 and advertised a lost gold watch. Since then, advertising has grown exponentially, with billions of dollars being spent on advertising each year.

Today, advertising is more pervasive than ever before. We are bombarded with ads from the moment we wake up to the time we go to bed. They are inescapable and omnipresent. And while some people may find them annoying, there is no denying that advertising is an important part of our economy. Advertising is a necessary evil. It is annoying, and it can be intrusive, but it is also necessary for businesses to promote their products and services. And as consumers, we need to be aware of the advertising messages that are being communicated to us so that we can make informed decisions about the products we buy.

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Impacts of Advertising in Life

Advertising has a huge impact on our lives. It can affect not only what we buy, but also how we think and behave. Advertising can influence the way we dress and the way we eat. It can also affect the way we view ourselves and the world around us. In some cases, advertising can even be dangerous, as it can promote products that are harmful to our health or that are not actually effective.

That being said, advertising is also a necessary evil. It is necessary for businesses to promote their products and services, and it can be used to raise awareness about important issues. Advertising can also be used for good, such as when it is used to promote products that are beneficial to our health or the environment.

So, while advertising can be a nuisance, it is also an important part of our lives. We need to be aware of the messages that ads are communicating to us, and we need to make sure that we are making informed decisions about the products we buy. Otherwise, we risk being manipulated by the ads that we see every day.

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Therefore, it can be rightly said that advertising in any form has become an integral part of our lives. It is something we cannot do without. Even though it can be annoying and intrusive at times, it plays an important role in our economy and in our ability to make informed decisions about the products we buy.

Functions, Importance & Purpose of Advertising

Last updated on: January 19, 2024

Functions, Importance &Amp; Purpose Of Advertising

In today’s fast-paced and highly competitive business environment, advertising is crucial in promoting products, influencing consumer behavior, and driving business success. Advertising is a strategic communication tool that allows businesses to reach their target audience, create brand awareness, and persuade consumers to take desired actions. Understanding the functions and importance of advertising is essential for companies to develop effective marketing strategies and gain a competitive edge.

Advertising can be defined as the process of promoting products, services, or ideas through various forms of communication to a target audience. It involves using persuasive messages, creative visuals, and strategic placements to capture consumers’ attention and communicate the value and benefits of a particular offering.

The primary purpose of advertising is to inform, persuade, and remind consumers about products or services and ultimately drive sales. By effectively utilizing advertising channels, businesses can reach their target audience, create brand recognition, and influence consumer behavior.

By understanding the functions and purpose of advertising, businesses can develop comprehensive advertising strategies that align with their overall marketing objectives. Whether a multinational corporation or a small startup, advertising can be a powerful tool for driving business growth and achieving a competitive advantage.

Table of Contents

What is Advertising?

Advertising refers to promoting a product, service, or idea through various communication channels to reach and persuade the target audience. It involves creating compelling messages and delivering them through different media platforms, such as television , radio , print publications , digital channels , and outdoor displays .

Advertising has evolved significantly, adapting to new technologies and consumer behaviors. It encompasses various techniques, including visual and audio advertisements, online banners, social media campaigns, influencer marketing , and more. The primary purpose of advertising is to capture the attention of potential customers, generate interest in a product or service, and ultimately drive sales.

Why is advertising important?

Advertising is essential for several reasons:

Brand Awareness: Advertising helps build brand recognition and increase brand visibility among the target audience. By consistently exposing consumers to a brand’s message, logo, and tagline, advertising helps create familiarity and trust. When consumers are aware of a brand, they are more likely to consider its products or services when purchasing.
Customer Acquisition: Effective advertising campaigns can attract new customers and generate business leads. By showcasing the unique selling propositions and benefits of a product or service, advertising encourages potential customers to purchase. Through targeted messaging and creative visuals, advertising can capture the attention of specific demographics and persuade them to engage with a brand.
Competitive Advantage: In a crowded marketplace, advertising helps businesses differentiate themselves. It allows companies to highlight their unique features, quality, and value proposition, giving them a competitive edge. Effective advertising can position a brand as the preferred choice among consumers, leading to increased market share and customer loyalty.
Information Dissemination: Advertising serves as a means to provide consumers with important information about products, services, promotions, and events. It educates the audience about offerings’ availability, features, and benefits, enabling them to make informed decisions. Whether it’s a new product launch, a limited-time offer, or a special event, advertising ensures the target audience is well-informed and can take advantage of the opportunities presented.
Revenue Generation: Advertising is vital in driving sales and revenue growth. Well-executed advertising campaigns can increase customer demand, resulting in higher sales volumes and improved profitability. Advertising directly impacts a company’s bottom line by creating brand preference and driving consumer behavior.

Functions of Advertising

Functions of advertising are Informing, Influencing, Increasing Salience, Adding Value, Building Brand Equity, Reinforcing Brand Image, Creating Demand. Each contributing to the overall marketing strategy of a business. Let’s explore these functions in detail:

1) Informing

One of the primary functions of advertising is to inform the target audience about a company’s products, services, or ideas. It aims to provide relevant and accurate information to consumers, helping them understand the features, benefits, and value of what is being advertised. Informative advertising often focuses on new product launches, product updates, pricing, availability, and other essential details consumers need.

2) Influencing

Another vital function of advertising is to influence consumer behavior and decision-making. Advertising aims to shape consumer perceptions, attitudes, and preferences through persuasive messaging, emotional appeals, and engaging visuals. By presenting products or services in a desirable light, advertising influences consumers to consider them viable options.

3) Increasing Salience

Advertising helps increase brand salience, which refers to the degree of awareness and prominence of a brand in the minds of consumers. Through consistent and repetitive exposure, advertising keeps a brand at the forefront of consumers’ minds, making it more likely to be considered when a related need or desire arises.

4) Adding Value

Advertising adds value to products and services by emphasizing their unique features, benefits, and advantages over competitors. By showcasing the value proposition of offerings, advertising helps consumers perceive them as more desirable, worth the price, and capable of satisfying their needs or desires.

5) Building Brand Equity

Advertising develops brand equity by shaping consumer perceptions, associations, and preferences. It helps establish an emotional connection between the brand and its target audience. Through consistent messaging, advertising reinforces the brand image and values. It ensures that consumers constantly perceive the brand and its offerings over time.

6) Reinforcing Brand Image

Advertising plays a crucial role in shaping and reinforcing the brand image. It helps create a positive and desirable perception of a brand in the minds of consumers. By consistently communicating the brand’s values, personality, and unique selling propositions, advertising builds a solid and differentiated brand image.

7) Creating Demand

One essential function of advertising is generating demand for products or services. By stimulating consumer interest, desire, and purchase intent, advertising creates a sense of urgency and prompts consumers to take action. Effective advertising campaigns generate excitement, curiosity, and interest among consumers, increasing sales and revenue.

Purpose of Advertising

The purpose of advertising is multi-faceted and depends on a business’s specific goals and objectives. Some everyday purposes of advertising include:

Increasing Sales: Advertising aims to drive sales and revenue growth by attracting new customers and encouraging repeat purchases. By creating awareness, generating interest, and influencing consumer behavior, advertising helps businesses achieve their sales targets and improve profitability.
Building Brand Equity: Advertising is crucial in building and strengthening brand equity. It helps businesses establish a strong brand image, increase brand awareness, and foster positive associations with the brand. Brand equity contributes to long-term success and customer loyalty.
Expanding Market Share: Advertising helps businesses gain a competitive advantage by increasing their market share. By reaching a wider audience and positioning the brand as the preferred choice, advertising contributes to market penetration and growth. It allows businesses to capture a larger market share and outperform competitors.
Educating Consumers: Advertising is an educational tool providing important information about products, services, features, and benefits. By addressing consumer needs and highlighting solutions, advertising helps consumers make informed decisions and choose products or services that best meet their requirements.
Creating Brand Differentiation: Advertising helps businesses differentiate themselves from competitors in a crowded marketplace. By showcasing unique features, quality, and value propositions, advertising communicates the distinctiveness of a brand. It helps businesses stand out and position themselves as the preferred choice among consumers.

Advertising is integral to the business landscape, serving multiple functions and purposes. It informs, influences, and persuades consumers, contributing to brand awareness, customer acquisition, and revenue generation. By effectively utilizing advertising strategies, businesses can enhance their market presence, build substantial brand equity, and achieve long-term success in today’s competitive marketplace.

FAQs Related to Functions of Advertising

What are the 7 functions of advertising.

The seven functions of advertising are: 1. Informing 2. Influencing 3. Increasing Salience 4. Adding Value 5. Building Brand Equity 6. Reinforcing Brand Image 7. Creating Demand

What is the function of advertising and marketing?

The function of advertising and marketing is to promote products, services, or ideas to a target audience. While marketing encompasses a broader range of activities, advertising focuses explicitly on communicating messages through various media channels to influence consumer behavior and achieve marketing objectives.

What is the function and scope of advertising?

The function of advertising is to inform, persuade, and influence consumer behavior. It aims to create brand awareness, drive sales, build brand equity, and shape consumer perceptions. The scope of advertising includes selecting appropriate media channels, creating compelling messages, and measuring the effectiveness of advertising campaigns.

What are the benefits or importance of advertising?

The benefits of advertising include: 1. Increased brand awareness and visibility. 2. Improved customer acquisition and retention. 3. Differentiation from competitors. 4. Enhanced product or service value perception. 5. Revenue growth and profitability. 6. Efficient communication of information. 7. Influencing consumer behavior and purchase decisions.

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Essay on Advertisement for Students in English [500+ Words]

January 5, 2021 by Sandeep

Essay on Advertisement: The popular source of income generators for newspapers, television, magazines and websites are advertisements. Consumers and producers, models, actors and actresses earn whopping amounts through their brand endorsement advertisements and commercial advertisement services. They are the best way of providing information about products and services are through ads. They are beneficial in attracting and creating brand awareness amongst consumers and customers.

Essay on Advertisements 500 Words in English

Below we have provided an Advertisement Essay in English, suitable for class 5, 6, 7, 8, 9 & 10.

“Never write an advertisement which you wouldn’t want your family to read.” ~David Ogilvy

Advertising is the art of communicating impersonal messages to a large chunk of people at the same time. It is done by companies to market their products. The way the message is presented to the audience is known as an advertisement or an ad. An ad aims to increase the awareness of the product in the people’s minds and urge them to purchase it. The first advertisements ever used can be traced back to the Egyptians. They used papyrus to write slogans and offers related to fruits, vegetables and clothes. Thomas J. Barratt is popularly known as the father of modern advertising and is most famous for his campaigns of Pears Soap.

Various Ways of Advertising

The most common and known advertising technique is through the medium of television. Advertisements are played in the ad breaks between shows and movies. A lot of various products are advertised on television, including motor oil, mobile phones, food products, milk powders, etc.

Although this is a digital era and everything is being done paperless, still many people love the feel of a magazine or a newspaper in their hands. Advertising through print media is an excellent option as it reaches people who are slightly elder and have more disposable income. Example, cosmetic product companies like Olay advertise their anti- ageing creams in women’s magazines.

Radio advertising is also one of the oldest modes of advertising. It was first started in the United States. The advertisement for a product is played in designated breaks between songs or radio shows. For example, a lot of real estate companies make use of this form of advertising.

A company can also make use of direct marketing strategies for advertising. In this, emails are sent directly to prospective buyers through the internet. Some companies even post letters, along with brochures and coupons to attract buyers. Cell phone text messaging and calling has also become quite common. Many restaurants make use of this technique.

In a recent survey, it was found that almost 1 in every 4 people had a social media account. Platforms such as Facebook, Instagram and Twitter cannot be ignored while advertising. Social media has a great reach. It has the capacity of reaching millions of people with just a simple photo, tweet or post. Many small businesses take the help of social media to advertise their products as it is very economical to do so.

Companies can also resort to sponsorship’s. Many companies sponsor players, sporting events, charitable events and business conferences. This is a good way of associating the brand with a cause at minimal investment. Examples include Pepsi sponsoring IPL and Adidas sponsoring Messi.

Advantages of Advertisement

Advertising helps create and generate demand for new products. It allows manufactures to reach economies of scale as the greater number of units to be made, the lesser each unit costs. Through advertising, companies can build a product image, reputation and goodwill, which can benefit it in the long run.

Most of all, advertising helps the company to get the message across to their intended audience. The audience gets information about the product, which helps them make an informed choice. Advertising also helps contribute productively to the economy. It generates employment in the form of photographers, actors, editors, etc.

Disadvantages of Advertisement

Advertising can have a negative impact, especially on children and teenagers. Many companies, like Thumbs Up show famous actors performing dangerous stunts. When exposed to such advertisements, children think of trying those stunts themselves. This can prove to be fatal and life-threatening.

Small children start cribbing when they see an attractive toy on the television and pester their parents to purchase it for them. Advertisements like those of fairness creams create self- doubt and lead to lower self-esteem in young girls. The advertisements show that as soon as a girl becomes fair, she gets a job.

The Power of Advertising Essay

Jesus is a brand of jeans, advertising’s fifteen basic appeals, in praise of advertising, are computers transforming humanity, twitter tirades test limits of freedom of speech, eyes without a face: facebook as the mew panopticon, analysis of michelle wie and the kia soul advert.

Jean Kilbourne analyzes how the advertising industry influences society. She explains that advertisements have become daring in the past years; they do not promise to deliver certain emotions, but claim to replace humans. They corrupt and trivialize human beings and thus perpetuate objectification of people. They also breed a culture of selfishness and resentment about human values. The power of advertising lies in is subtle nature as most of its messages get through the subconscious mind. No one is immune from its messages. This focus on the superiority of products over people also commercializes the world and kills local cultures. It not only exhausts people’s external resources, but depletes their internal resources (spirituality, emotions), as well.

Jib Fowles looks at the power of advertising by analyzing its inner strategies. The author explains that advertisements circumvent protective or rational parts of the brain, in order to get to underlying motives, insecurities, and longings. He identifies fifteen emotional appeals that advertisements attempt to fill.

They include the need for sex, affiliation, nurturing, guidance, aggression, achievement, domination, prominence, attention, autonomy, escape, safety, aesthetic sensations, curiosity, and physiological needs like eating and sleeping. He also adds that visual depictions are more effective than texts. Advertisements may contain more than one appeal and may tone down potentially repelling appeals using stylistic devices like humor. Advertising is a game of numbers, which only has to reach a small segment of the population to be effective.

As the name of the article suggests, John Hood, wanted to discuss the merits of advertising. Contrary to what consumer activists assert Hood believes that advertising demonstrates the triumph of the consumer. He then looks at various arguments against advertisements and counters them. First, some people believe that it minimizes competition by creating a barrier for entrance of new players. However, the author says that it serves an informative role and encourages consumers to try different brands. Other critics claim that advertising minimizes price transparency, but Hood believes it enhances it. Consumers access information about price mostly through billboards or other types of ads. Further, John explains that advertising does not create demand for unnecessary goods; it only illuminates innate desires.

Mary Pratt believes that computers are transforming humanity, in terms of communication and intelligence. She claims that in communication, people no longer care about privacy. The way they form communities is also changing as social networks or other computer websites lead to the creation of heterogeneous groups. Technology is also changing people’s language through the development of colloquialisms and short forms. It is promoting narcissism as people use digital media to remain self indulgent. Even definitions of intelligence are changing; now memory capacity is not an essential trait because computers can capture data on man’s behalf. The author believes that technology does not substitute thinking; it only boosts it.

Author Jill Lawless believes that the use of technology can test the limits of free speech. She cites several instances in which law enforcers arrested people due to comments they made on tweeter or other social networking sites. Some of them have lost their jobs or have paid heavy fines. In certain instances, the arrests lead to public outcry and solidarity with the person who committed the offense. Critics affirm that the law is yet to meet the demands of the technological era; a balance between responsibility and freedom is yet to be struck. Nonetheless, further use of technology will lead to laws that govern its use in the near future.

Erin Bell explicates the privacy implications of facebook in this new technology boom. He starts by explaining that facebook has one of the largest memberships in the online world. This can be attributed to the heterogeneity of members, free membership and the need to interact with other human beings. Furthermore, people can connect using cameras, telephones, chat functions and other methods on facebook. However, most of these users do not understand that facebook has a lot of privacy implications. One exposes one’s information to one’s peers and members of other online communities. Employers can thus use it to fire or hire staff. Law enforcers may also use to arrest members while journalist may snoop of subjects. Marketers can also profile individuals and bombard them with ads.

The advertisement under consideration contains female golfer Michelle Wie. It starts at a golf course where two gentlemen wearing dull-colored clothes are chatting. A number of golfers parked their cars at the parking lot, although none of them stands out. Then shortly after, the gentlemen, in the golf course, appear shocked at something. They drop everything they are doing and concentrate on this thing that the audience cannot see. However, this suspense is short-lived because viewers then get to see the centre of attention – a red Kia. As it drives by, fast, and aggressive rap music plays in the background. A gorgeous oriental female- Michelle Wie- seductively walks out of the car and says hello to the ‘boys’. She then takes a swing at her golf ball and does a satisfactory job with it.

According to Jib Fowles, who wrote the article, “Advertising’s fifteen basic appeals”, explains that most advertisements intend on surpassing people’s rational mind in order to get to their innate needs and aspirations. The same may be said about this advertisement. The producers wanted to appeal to two key emotional needs: the need for attention as well as the need for autonomy. The Kia is red and immediately stands out in the parking lot. Its overall effect and look impresses everyone.

The makers of Kia probably know that human beings have a primitive need to exhibit themselves. This need to be the object of fascination or the centre of attention is what dominates the advert. While the need of attention is present in men, it is the female gender that society socializes into wanting attention. Consequently, one may affirm that the Kia Soul model is for females who want all eyes on them.

The second emotion targeted by the marketers of this advertisement is the need for autonomy. Most advertisements promise viewers that they will guide, protect or make them loved, but this advertisement promises users that Kia will make them autonomous. Michelle is not driving what the other golfers are driving; her car has personality. It appeals to independent people who prefer to forge their own identities. Even the manner in which Michelle addresses the gentlemen illustrates her degree of self confidence and appreciation of individual identity. Someone who drives such a car is one who wants to be different from everyone else.

This advertisement also uses a celebrity golfer to endorse the product. Author Jib Fowles states that this is a common approach, irrespective of the fact that it can backfire on the brand if something happens to the celebrity. Producers are fond of this approach because the public embraces celebrities especially in their role as introducers. More often than not, the celebrities will come from the field of sports or entertainment. This is the case for Michelle who is a golfer. Wie’s appearance in the ad is likely to reinforce the need to get attention as her identity makes her stand out.

One may also analyze the effectiveness of the advertisement through the comments made just below the YouTube video. Michelle’s look draws most readers, and some of them even get graphic about what they would like to do to her. However, others feel that the Kia model is inappropriate for millionaire golfers. Perhaps the producers of the car wanted to defy this stereotype by choosing a sport that mega millionaires love. Furthermore, because men may feel uncomfortable around a wealthy female who seems so proficient at her sport, then chances are that the other gender – females – will relate and embrace this advert.

The commercial is symptomatic of what goes on in marketing; producers intend on appealing to deep-seated drives in consumers. It is evident through the choice of model, product and covert messages.

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IvyPanda. (2021, January 12). The Power of Advertising. https://ivypanda.com/essays/the-power-of-advertising/

"The Power of Advertising." IvyPanda , 12 Jan. 2021, ivypanda.com/essays/the-power-of-advertising/.

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1. IvyPanda . "The Power of Advertising." January 12, 2021. https://ivypanda.com/essays/the-power-of-advertising/.

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IvyPanda . "The Power of Advertising." January 12, 2021. https://ivypanda.com/essays/the-power-of-advertising/.

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Starting an Essay on Advertising

Table of Contents

To start off, whenever you are writing an essay on a particular topic, the first thing is to strive to make your audience get a picture of what you are talking about. The best way to do so is by first defining your topic or explaining what it is that you aim to achieve or how the reader will benefit. As far as advertising goes, we are going to look at some of the angles an advertising essay can be approached from.

Essay on Advertising : Sample Approaches

The first way to approach advertising essays can be through looking at how advertisements are brought to life from conception to implementation. This means looking at the different players in the industry and what they do. How they impact advertising and their ways of doing business. This alone can be approached from many different angles depending on the resources one has as a writer and how far they are willing to go to find out the finer details. This is where as an advertising essay writer ; one can cover various media used to roll out advertising campaigns. Whether it is television, the internet, outdoor advertising, print, audio or audio-visual media the list is endless.

Advertising Organization

Figure 2 advertising medium

While writing this sort of essay, it is also important to look at how the whole organizations of the industry including the key figures that make advertisements come to life. This includes companies and advertising agencies that create the adverts.

Advertisements are a huge part of our everyday lives; everywhere we go we see different types of ads which appeal to different target audiences differently. Advertising techniques have changed along the way, and this also influences the way companies/business sell to their customers, with the internet or online advertisements, we have seen more online business or e-commerce which has, in turn, forced businesses to do doorstep deliveries. This mostly is common in food and fashion industries.

A Look at Writing Essay on Advertising Ethics

Ethics can be defined as the moral principles that govern a person or group’s behavior. Code of ethics is used by companies, professional organizations and individuals, it contains some rules and principle which help them in making decisions between right and wrong.

Lately, there has been major controversy in the ethics of advertising. A good example is a Calvin Klein undergarment advertisement that appeared in Times Square. On a billboard was a photo of two children in underwear, standing on a sofa, smiling and playful. The advertisement was criticized as sexual and promoting pedophilia.

Some advertisements are very creative and fun; however, with the competitive nature of the industry, they are continuously becoming unethical in comparison to the advertisements in the 50’s. For example:

Television consumers today are exposed to many ads which interrupt attention to their most favorite programs.
Advertisements wrongly target vulnerable populations with a poor diet such as fast foods the likes of KFC or McDonald’s, hence lifestyle diseases such as obesity or diabetes at a very young age.
Some ads brainwash children who attend to them reducing the children into nagging and pestering towards parents in relation to advertised products.
Using obscene materials and content has been a great ethical disaster in advertising. Obscenity such as sex appeals has been used to attract viewership a practice that is not ideal for an ethical society.

An ethical ad is the one which does not lie, does not make any fake or false claims and is in the limit of decency. Nowadays advertisers only focus on their sales; they just want to attract customers and increase their sales. They present their ads in such a way that people start thinking that this is the best product as compared to others however most products are found to be fake, false and misleading customers.

Nevertheless, the positive side of advertisements cannot be ignored. Of course, advertising increases awareness about services and products of organizations without which the profitability and sale of these products would be difficult. In other words, demand is a product of advertising since it educates potential consumers about new market offers.

As you can see, there are a lot of angles one can approach an essay on advertising as has been highlighted above. My hope is that this has been an eye opener on the essay possibilities in this industry.

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How to Write an Advertisement: A Complete Guide for Students and Teachers

As with persuasive texts in general, advertisements can take many forms – from billboards and radio jingles to movie trailers and pop-ups on your computer.

In this guide, we’ll work towards writing a standard magazine-format advertisement known as the print ad. Print ads are text-heavy enough to provide something meaty for our students to get their teeth into. Though advertisers are increasingly overlooking print ads in favor of more trackable and often cheaper digital forms of advertising, the same strategies and techniques can apply to both.

Likewise, strategies such as emotive language and other persuasive devices are essential when writing ads. Much of the writing advice that follows applies to the other persuasive texts , which can also be found on our site. Be sure to check it out, also.

Let’s explore the structure and persuasive elements that make an advertisement successful. These elements combine to make us think and act favourably about a service or product. So let’s get into it and learn how to write an advertisement.

A COMPLETE UNIT ON ADVERTISING FOR TEACHERS & STUDENTS

how to write an advertisement | ADVERTISING AND MARKETING UNIT 2 | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

Teach your students essential MEDIA LITERACY SKILLS with this COMPLETE UNIT on ADVERTISING. It’s packed with ENGAGING, INFORMATIVE & FUN activities to teach students the persuasive techniques to READ ADVERTS and the skills to WRITE ADVERTS.

This COMPLETE UNIT OF WORK will take your students from zero to hero over FIVE STRATEGIC LESSONS covered.

PERSUASIVE TECHNIQUES TUTORIAL VIDEO (2:20)

how to write an advertisement | RHETORIC | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

STRUCTURE AND FEATURES OF ADVERTISEMENTS (PERSUASIVE ELEMENTS)

For students to create their own advertisements and successfully employ the various persuasive techniques, they’ll first need to develop a clear understanding of an advertisement’s underlying structure. We’ll explore the primary structural elements and features of advertisements, though the order of how these appear varies from advert to advert. Here, we’ll take a look at the following persuasive text elements.

Call to Action

how to write an advertisement | advertisement features 1 | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

THE BRAND NAME AS A PERSUASIVE ELEMENT

The brand name of the product or service frequently comes at the top of the advertisement – though not always. One of the first tasks for students when writing their own advertisement is to decide on a name for their product or service.

Please encourage students to select a name that reflects the product, service, or values they wish to present to their audience.

Brand names have evolved from being wordy and aspirational to very short and snappy since the inception of the internet, so they can be found easily on a search engine.

BRAND NAME CONSIDERATIONS

What are the names of similar already existing products or services?
Does the name look and sound good?
Is the name short, punchy, and memorable?
Does it evoke a feeling or an idea?
Is it distinctive and original?

THE AUDIENCE AS A PERSUASIVE ELEMENT

how to write an advertisement | audience persuasive | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

An advertisement’s target audience may not always be immediately apparent and often needs to be inferred through language and imagery choices made by the writer.

However, who the target audience does need to be decided before writing as it will inform subsequent choices on the use of language (e.g. pronouns, tone, etc.) and imagery.

There are several ways to help students determine their target audience. A good starting place is for them to consider creating a target persona, a fictional character who represents the type of person their product or service is aimed at.

Education level
Marital status
Likes/Dislikes
Who they trust
What they read/watch

An effective print advertisement presents a product or service in an appealing manner. It quickly conveys essential information about that product or service. It will include a clear and specific offer and also provide the information required for the reader to act on that offer.

Once we have the brand name sorted and the audience defined, it’s time to look at the critical structural elements to consider when writing an ad. It’s important to note that not every element will be used in every ad, but the following model serves well for writing most print advertisements.

THE HEADLINE AS A PERSUASIVE ELEMENT

how to write an advertisement | advert headline for students 1 | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

The ad headline should provide a short, snappy preview of what the reader will find in the copy. A good headline grabs the potential customer’s attention and makes them want to read the rest of the ad. There are several tried and tested means of writing a good headline. Here are 3 of the most effective:

The Problem/Solution Headline – This headline details a problem a potential customer may be facing and offers the solution in the form of the product or service. For example: Tired? Sluggish? Overweight? Excero Bike Gets You Where You Need to Go, Fast!

The Testimonial Headline – This headline uses a quote from a customer’s positive review to help sell the product or service. The testimonial allows the potential customer to see some ‘proof’ upfront before buying. “With the Excero Bike, I lost 15lbs in 15 days. I’m now thinner, fitter, and much, much happier!”

The Question Headline – This headline asks a question that the target customer will be seeking an answer to, for example, “Are you paying too much for your x?” Are You Paying Too Much for Your Gym Membership?

THE LOGO AS A PERSUASIVE ELEMENT

Logos are visual representations of a brand and are used to help promote a range of products and services under a single umbrella and also to allow for quick identification by the reader. They are more of a design element than a writing one.

THE SLOGAN AS A PERSUASIVE ELEMENT

how to write an advertisement | persuasive slogans | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

A slogan is a phrase or a short sentence used to represent or sell a particular brand. Usually, they’re designed to be short and snappy to help make them more memorable for readers. Slogans often use alliteration, rhyme, puns, or other figurative language techniques to make their message more memorable.

THE OFFER AS A PERSUASIVE ELEMENT

how to write an advertisement | 1 nike advertising jordan 3 | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

A good print ad makes readers an offer. This is usually in the form of a benefit the potential customer will gain or a motivating reason for finding out more about the product or service.

The Offer acts as a ‘hook’ that maintains the reader’s focus and draws them into the body of the ad. It can take the form of a time-limited discount or a 2-for-1 offer, etc. This Week Only – 25% Off!

Offers can also form part of the Call to Action at the end of the ad – more details on this soon.

THE BODY COPY AS A PERSUASIVE ELEMENT

how to write an advertisement | christmas advertising | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

Good body text (or body copy) in an ad is well-organized and quickly gets to the point. Readers want to get the necessary information with minimum effort. For the writer, this requires skill, patience, and much editing. There are several different types of body copy that students need to consider when writing their ads. Let’s take a look at 5 of these:

Factual – Factual copy gives the reader just enough factual information about the product or service to persuade them that it’s worth buying.

Humor – Using humor is a tried-and-tested means of making an ad memorable. To use it successfully, students will need to have an excellent understanding of their target audience.

Narrative – This copy tells a story as a way to draw the customer in. Many people are resistant to direct selling. Narrative copy uses the power of storytelling to build a connection with the customer to ‘soft sell’ to them.

Testimonial – While testimonial content usually comes from a customer, it can also come from experts, celebrities, or any kind of spokesperson. The testimonial is based on what the customer or spokesperson liked about the product or service. Testimonials are often woven into the humanity of the ad. This copy appeals to emotions. Rather than boasting directly of the benefits of the product or service, this type of ad evokes the senses and appeals to emotions.

The body copy might include details of available products or services, special offers, or specific information the advertiser wants potential customers to know. Subheadings and bullet points can help organize the text and make information easier to find. Texts should be short and easy to read. Walls of text can be off-putting; if the language is too complex, it may turn off potential customers.

THE CALL TO ACTION AS A PERSUASIVE ELEMENT

how to write an advertisement | call to action | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

The Call to Action or CTA frequently comes at the end of the advertisement. It’s usually made up of a few sentences that invite the reader to take a specific action. This action might take the form of buying the product, sharing contact information, or, in the case of an online ad, clicking on a link to find out more about the product or service.

Call to action Contexts:

An electronics company encouraging readers to buy their new computer
A helpline requesting readers to call a number
A political party urging readers to vote for them in an upcoming election
A travel agent appealing to readers to book
A travel agent appealing to readers to book their next holiday through them

There are many ways to write a CTA but some effective strategies that are commonly used include:

Start with strong action words urging the reader to take action, e.g. Join, Discover, Order, Subscribe, Buy , etc.
Let the reader know precisely what you want them to do.
Ensure the necessary contact details are included, e.g. address, email, website address, phone numbers, etc.
Motivate the reader to take action through the use of promotional offers, e.g. Get 50% off or Book your free consultation today!
Provide a reason to take action by communicating the benefits, e.g. Losing weight, Saving money, Performing better, etc.
Use numbers to appeal to the reader, e.g. Save 20% on your next video, Now with 33% extra free! etc.
Make your audience an offer they can’t refuse, e.g. Book Your School Marketing and Promotion Analysis today – No Strings Attached.
Create a sense of urgency by limiting a special offer in some way, e.g. 25% off for the first 100 customers, Free T-shirt if booked today, Buy 2 get 1 free this month only , etc.

PERSUASIVE DEVICES

The use of persuasive devices is an essential aspect of writing an advertisement. Our students must clearly understand the following strategies to confidently produce an advertisement that works.

ALLITERATION IN ADVERTISING

This is a literary device that involves the repetition of the initial letter or sound of consecutive words or words near each other. It’s more commonly associated with poetry than nonfiction text types; however, it is also a popular technique used in advertising. Alliteration can help make brand names more memorable. Examples abound, e.g. PayPal, Coca-Cola, Range Rover, and Krispy Kreme, to name but a few.

It’s not just in company names that you’ll find alliteration at work, though. We can also see alliteration alive in slogans such as:

The best four by four by far – Land Rover

Made to make your mouth water – Opal Fruits

Greyhound going great – Greyhound

Don’t dream it. Drive It. – Jaguar

EMOTIVE LANGUAGE

Using emotive language involves deliberately choosing words to provoke an emotional response in the reader. Different ways exist to express the same idea.

We can choose to put a positive, neutral, or negative spin on the same event through the words we select. For example:

Positive: She triumphed gloriously against stiff competition in the spelling bee.

Neutral: She won the spelling bee.

Negative: She received first prize in the poorly attended minor-league spelling bee.

Asking questions can help to engage the reader and persuade them to come to the desired conclusion by themselves. This is the ad equivalent of the ‘show, don’t tell’ mantra employed by fiction writers.

As with all the techniques and strategies, this technique must be used with care. It can have the opposite of the desired effect, such as building resistance in the reader, if used carelessly. Students should avoid making hyperbolic suggestions with their rhetorical questions. For example, the question “Want to lose 50lbs in 2 weeks?” implies a highly exaggerated claim that most intelligent readers will not believe. In this instance, the rhetorical question detracts from the ad’s effectiveness rather than enhances it.

The most important thing for students to remember when using this technique is that they should only ask rhetorical questions in their ads when they can predict with a reasonable degree of certainty what the answer will be in the reader’s mind. Nine times out of ten, that answer should be a simple yes. Questions should be straightforward, as should the answers they generate.

how to write an advertisement | Coca ColaBillboardAd1 | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

Advertisers know that we usually need to see or hear things several times before we’ll remember them. Also, the reader is more likely to believe something true the more frequently they hear it. For these reasons, advertisements rely heavily on repetition to drive their message home.

In advertising, the repetition of certain keywords or phrases is used to emphasize a specific idea or emotion. When used well, it can increase the overall effectiveness of an ad. However, students should be careful not to bore the reader. Repetition should always be used strategically.

Repetition doesn’t just involve the repeating of words. It can also include repeating colors and images.

Here are some examples of repetition at work.

ADVERTISING WRITING TIPS FOR STUDENTS

Carefully Consider the recount TYPE and AUDIENCE before writing.
Keep the title simple, e.g. My First Day at High School
Organize the text using paragraphs, e.g. a new paragraph for each section. Use the first orientation paragraph to set the scene by introducing characters, setting, and context.
Write the recount in chronological order – the order in which things happened and keep it in the past tense – relating events that have already happened.
Choose the correct perspective from which to write the recount, e.g. personal recounts will be told from a first-person perspective (e.g. I, me, etc.). Factual recounts are most often told from the third-person perspective (e.g. she, he, they, etc.).
Use time connectives to help organize the text and link the different sections of the recount together.
Avoid repetitive use of language like then x, then y, and then z.”
Aim to draw the reader into the action by using descriptive and figurative language
Focus on the most critical/exciting parts.
Use plenty of detail but ensure it is relevant to the purpose of the recount.

PERSUASIVE VOCABULARY

Vocabulary can elicit an emotional response beyond the literal meaning of the words used. When students understand this, they understand a powerful tool of persuasion.

how to write an advertisement | Picture1 | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

PERSUASIVE ADVERTISING STRATEGIES

how to write an advertisement | persuasive elements | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

The Pain Solution: Persuades by highlighting a problem and suggesting a solution.

The Bandwagon: Persuades to do, think, or buy something because it is popular or because “everyone” is doing it.

The Testimonial: Persuades by using a previous customer or famous person to endorse a product or idea.

The Logical Appeal: Persuades by using reason, usually in the form of a claim backed by supporting evidence.

The Emotional Appeal: Persuades using words that appeal to emotions instead of logic or reason.

The Youth Appeal: Persuades by suggesting you’ll feel younger and more energetic using this product or service.

The Romantic Appeal: Persuades the reader by invoking the powerful and inspiring feelings of love.

The Empathy Appeal: Persuades the reader by encouraging them to identify with the plight of another.

The Testimonial: Persuades the reader by using a previous customer or famous person to endorse a product or idea

THE ROLE OF IMAGES IN AN ADVERTISEMENT

It’s a competitive world out there! Advertisements must catch and hold attention in an overwhelmingly noisy world, and images are a powerful means of doing this. Photos, pictures, diagrams, logos, color schemes – the visual look of an ad is as important as the text and, in some cases, more important!

Interesting images capture interest. They can intrigue the reader and encourage them to read the text they accompany.

Images also help the reader visualize the product or service offered. Advertising space can be expensive, and, as the old adage has it, a picture tells a thousand words. Images help advertisers make the most of their advertising real estate.

Students should carefully choose (or create) images to accompany their text. They should ensure that images are relevant and appropriate for their selling audience. They should look natural and genuine rather than posed.

Students can create their own images using their cell phones or graphic designer apps such as Canva .

This is our complete guide on writing an advertisement for students, and be sure to browse all our persuasive articles whilst you are here. Finally, we also have a complete unit of work on advertising for students and teachers that can be found here.

PERSUASIVE DEVICES TUTORIAL VIDEO

how to write an advertisement | 1 Copy of Copy of Copy of HOW TO WRITE POEMS 1 1 | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

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Teaching Fact and Opinion

Gyan IQ .com

English essay on “importance of advertisements” best essay, paragraph, speech for class 8, 9, 10, 11 and 12 students., importance of advertisements.

Today, advertisement is the best means of success in almost all fields. A businessman who cries the loudest sells the most. All big industrialists and business houses spend huge sums of money on advertisements. The purpose of advertisements is to inform the consumers about new products. The advertisement also promotes the existing products or services. It enables us to make good decisions while shopping, Advertisements tell us which new products are available in the market.

Advertisement is an art. Like all arts, it is partly a God-given gift and partly an art perfected through constant training and practice. It is said that a good advertiser can sell a refrigerator even to an Eskimo who lives surrounded by snow. A good advertisement can make any product popular. Man is busy today. He has no time even to think about himself. Therefore he depends on advertisements for his shopping. Goods that are advertised in newspapers or in the electronic media find a ready market. Through advertisement, one can also know the prices. Prices vary from time to time. One can look at a newspaper and seek information about the latest rates. The advertiser generally assures a buyer that a product will maintain its quality. Sometimes, simple gullible buyers are misled into buying things of poor quality also.

Advertising has a dark aspect also. It tends to raise the cost of the products. The advertiser has to spend a lot of money on advertising. All this expenditure has to be borne by the consumers. Thus advertising assaults our pockets. Many a time, an interesting advertisement encourages us to buy things that we really do not need. Many people influenced by advertisements spend their hard-earned money on useless things. Many advertisers offer attractive financial schemes to boost their sales. As a result, the simple consumer gets trapped in a vicious circle of loans. He has to pay heavy interest on the amount. In this way, he pays much more than the actual price of the product.

Some advertisements also lead to the lowering of the price because of increasing competition. Newspapers, magazines, commercial radio, and television — all carry advertisements. In this way, the people at large get information and entertainment that would otherwise be unavailable. One can easily conclude that what we lose on the swings, we gain on the roundabouts. The advertisers are also answerable to the consumer courts. They are punished if they put up wrong or misleading ads. To conclude, one can say that advertisements are a mixed blessing. While buying a product we shouldn’t be influenced by advertisement alone. The buyers should use their own judgments also wisely and judiciously.

The Importance of Language in Advertisement

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Essay on Advertisement

Table of Contents

Modern Time

Modern life is a very complex one. So, man has discovered many means to survive. There are many manufacturers who produce essential goods.

So it becomes necessary for them to keep the purchaser well-informed. This the makers do it through advertisement. It is a modern art to reach prospective buyers.

Today advertisement plays a very vital role in our daily life. This art is based on the principle of human psychology, Needs and wants are the guiding factors. So, the businessman adopts such methods in order to attract the customers to his product.

The advertiser also tries to create we see is that the good advertisements are the matured and ripe demand for the product if there exists none.

Actually, what fruits of some clever thinking done by very sound and crafty and tasteful manner, it becomes very difficult to check brains. If the article is advertised again and again in the catchy temptation to buy it.

There are many uses or advantages of advertisement. It is a very effective means of publicity and propaganda. We can get all the necessary information needed by us from the advertisement column of a newspaper. Advertisement can be done through many agencies. The newspaper is one of them.

Other means are radio, TV, and hand-bills. Another very important use of advertisement is that it helps in stabilising production, keeping the standard of quality and preventing the fluctuation in prices. It has also helped in promoting trade and in creating demand. It has become a necessity in the age of science and technology.

It’s Abuses

But there is another side of it also. Some crafty people try to cheat the purchaser through media. It rather becomes very difficult for a purchaser to discriminate between the genuine and spurious goods. It is a pity that in such a case the general public has to suffer. Even then nobody can deny the usefulness of this media.

Some common medicines have become a household name through advertisement alone. Hence, it becomes essential for the government to keep an eye on this powerful media so that undue abuse may not be practised by undesirable tradesmen.

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Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

United States
Internet marketing
Internet advertising
Television advertising
Competition
Google (Firm)

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Short Essay on Importance of English Language [100, 200, 400 Words] With PDF

In today’s session, you will learn to write short essays on the Importance of the English Language. I will write three different essays on the same topic covering different word limits.

Short essay on importance of english language in 100 words, short essay on importance of english language in 200 words, short essay on importance of english language in 400 words.

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Communication is a vital part of our daily lives and language is what helps us with it. We use language to communicate information to other people and also to express our emotions. There are many different languages in the world and out of all these languages, English is one of the most important ones.

This is so because many countries in the world speak English and thus, the knowledge of the English language helps us with international communication and business. Even within our country, every state speaks a different language and it is difficult for a person from the south of India to understand a language spoken in the north of India. English serves as a common language that everyone knows and thus, helps us connect with each other.

Communication is an important part of our daily lives. It helps us share vital information with each other as well as express ourselves and our emotions. We communicate using spoken and written languages. An established language helps us communicate information to other people and express ourselves well.

There are many different languages that developed in different parts of the world and out of all these languages, English is one of the most important ones. This is because many countries in the world speak English and thus, English serves as a common language and helps us connect with people from other countries.

In this era of globalization, a language barrier can stagnate us and limit our growth. The knowledge of the English language helps us overcome that and facilitates international communication and business. Today, English is taught in most schools in India, if not as a first language then as a second language.

Even in countries where English is not a major language, people still learn the language because it opens doors to new career opportunities. It is important for people who want to study abroad in universities like Cambridge and Oxford to know fluent English. People who work in multinational companies also need to know English to be able to communicate well with others. English is a language that is spoken globally and has a lot of practical importance.

Human beings are social animals and communication is an important part of our daily lives. We communicate using spoken and written languages. An established language helps us communicate information to other people and express ourselves well. There are many different languages that developed in different parts of the world such as Hindi, Gujarati, Marathi, Odia, Malayalam and Kannada in India, Arabic in Arabia, Greek in Greece, French in France, Korean in Korea and English in England.

Because different parts of the world speak different languages, it is often difficult for people from different countries or regions to communicate with each other. And in this era of globalization, international communication and business, such language barriers can stagnate us and limit our growth.

Today, it is very important for us to have a common language that can help people from different parts of the world connect and communicate with each other. And the English language has risen to become such a language. In the past couple of hundred years, the British colonised many parts of Asia, Australia, Africa and the Americas.

The colonisers made the local people learn the English language. As dark as that past is, today, English has become a well-known language that is spoken across the world. Even within our own country, every state speaks a different language and it is difficult for a person from the south of India to understand a language spoken in the north of India. But English serves as a common language and facilitates communication.

Today, English is taught in most schools in India, if not as a first language then as a second language. Even in countries where English is not a major language, people still learn the language because it opens doors to new career opportunities.

Many people who know the language even work as translators for others who do not understand English. If one wants to work in a multinational company, knowing English is very important as it helps one communicate with colleagues from other countries. Many students dream of going to international universities like Cambridge University and Oxford University, and even for that purpose, being fluent in English is important.

Every language in this world has a lot of value and heritage attached to it. However, a language like English that is known and spoken globally has special and practical importance. It is important for us to learn the language well and become fluent in it. English is also a beautiful language and if one reads the works of English authors and poets, one is bound to fall in love with it.

I have written these essays in very simple language for a better understanding of all kinds of students. If you still have any doubts regarding this session, kindly let me know through the comment section below. Keep browsing our website for more such content.

Thank you.

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Free Advertising Essay Examples & Topics. The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.
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Advertisements can also be sorted by their medium, such as television or print, or the type of technology they use, such as paid search or social media advertising. Read more: 14 Types of Advertising 10 reasons why advertising is important Advertising is an important part of trade and commerce for multiple reasons, including: Increases sales
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Impacts of Advertising in Life. Advertising has a huge impact on our lives. It can affect not only what we buy, but also how we think and behave. Advertising can influence the way we dress and the way we eat. It can also affect the way we view ourselves and the world around us. In some cases, advertising can even be dangerous, as it can promote ...
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Jib Fowles looks at the power of advertising by analyzing its inner strategies. The author explains that advertisements circumvent protective or rational parts of the brain, in order to get to underlying motives, insecurities, and longings. He identifies fifteen emotional appeals that advertisements attempt to fill.
How to Write an Essay on Advertising
A Look at Writing Essay on Advertising Ethics. To start off, whenever you are writing an essay on a particular topic, the first thing is to strive to make your audience get a picture of what you are talking about. The best way to do so is by first defining your topic or explaining what it is that you aim to achieve or how the reader will benefit.
Full article: The power of advertising in society: does advertising
Recognizing this need, this special issue includes three papers addressing the influence of advertising on the well-being of children. Lapierre et al. investigate the influence of advertising on children's behavior and consequently, on parent stress and well-being.
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Power of Advertising Essay. Advertising is a form of communication intended to influence an audience to buy or take some action upon products, services or ideals. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand.
How to Write an Advertisement: A Guide for Students and Teachers
Humor - Using humor is a tried-and-tested means of making an ad memorable. To use it successfully, students will need to have an excellent understanding of their target audience. Narrative - This copy tells a story as a way to draw the customer in. Many people are resistant to direct selling.
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Advertisement establishes a theory of product identity and also uses art forms or a language related to social standards. The power of language that has been influenced and suppressed in ads has become a media platform of total power. The power of language can affect the interpretation, attitude, actions, and point of view of society.
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This the makers do it through advertisement. It is a modern art to reach prospective buyers. Today advertisement plays a very vital role in our daily life. This art is based on the principle of human psychology, Needs and wants are the guiding factors. So, the businessman adopts such methods in order to attract the customers to his product.
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Essays on Advertising. According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many ...
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Techniques for Advertisement Analysis. Several techniques can be used to conduct a practical advertisement analysis: 1. Text Analysis. Text analysis involves examining the language and messaging used in an advertisement to understand its intended meaning and impact on the audience. This includes analyzing the ad's headline, tagline, copy, and ...
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Advertisement In today's session, you will learn to write short essays on the Importance of the English Language. I will write three different essays on the same topic covering different word limits. Short Essay on Importance of English Language in 100 Words Communication is a vital part of our daily lives and language is what… Read More »
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We show how the standard social welfare framework can be used to assess the performance of social safety nets (SSNs) in terms of targeting efficiency and budget effort. We apply this framework to the World Bank's ASPIRE database and find that the variation in poverty alleviation achieved by SSNs in emerging markets and developing economies (EMDEs) is driven mainly by variation in budget effort.

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Essay on Importance of Advertisement

100 Words Essay on Importance of Advertisement

Role in Economy

Consumer Awareness

Supporting Media

250 Words Essay on Importance of Advertisement

Driving Economic Growth

Facilitating Informed Decisions

Enhancing Brand Image

Supporting Media and Entertainment

500 Words Essay on Importance of Advertisement

Creating Informed Consumers

Enhancing Brand Image and Value

Facilitating Market Competition

Challenges and Ethical Considerations

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Essay on Advertising- Meaning, Importance & Benefits

Essay on Advertising | Meaning, Purpose, Importance Benefits of Advertising

Impacts of Advertising in Life

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Functions, Importance & Purpose of Advertising

What is Advertising?

Why is advertising important?

Functions of Advertising

1) Informing

2) Influencing

3) Increasing Salience

4) Adding Value

5) Building Brand Equity

6) Reinforcing Brand Image

7) Creating Demand

Purpose of Advertising

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