hotel description creative writing

Eat, Sleep, Wander

Hotel Description Examples

01. ( HN ) Hotel & Spa is a family-friendly hotel that offers a wide range of accommodation types, from rooms to suites. All this in the peaceful surroundings of our beautiful gardens, will make your time at ( CN ) an unforgettable holiday.

Esteemed guests are welcome to relax and unwind in a quiet and elegant setting in the popular resort of ( CN ) and enjoy a genuine experience of leisure, pleasure, gastronomy and wellness within the premises of the resort

02. In a small ( CN ) traditional village called  ___ , which is one of the most beautiful and picturesque places in  (CN) , we chose to build a lovely high quality hotel which will give our guests the opportunity to experience a holiday with wonderful surroundings of nature and at the same time luxury and coziness.

03. ( HN ) offers you a privileged experience combining comfort and conviviality. Whether you are a backpacker, a solo traveler or with your family, our hotel with top-of-the-range service will meet all your expectations. More than just a hotel, ( HN ) offers you a place to live and meet people.

The ( HN ) hotel offers a complete experience with common areas that allow you to meet new people in a unique atmosphere. Lounge area, Ping Pong table, table soccer, darts & Boiler room: we told you, it’s not a hotel like the others, it’s a sharing hotel.

04. In the heart of ( CN ), ( HN ) Hotel offers a comfortable stay in an elegant 19th century architecture. The hotel is close to ( LN ) and ( LN ). Location wise, ( LN ) and ( LN ) are within walking distance. Stay at our ( HN ) hotel and experience a special sojourn with quintessential American charm. 

05. The ( HN ) Hotel comprises five interconnected Victorian era buildings to form a 103 room hotel. All the rooms have been furnished with a blend of style and functionality in mind. Simple painted walls mean rooms feel light, while surfaces feature a dark wood veneer, such as bedheads, shelves and wardrobes. Each room has an en suite shower room tucked behind a white wooden door. 

06. Our ( HN ) is in a superb location with friendly and helpful staff. The hostel offers comfortable, clean rooms and fantastic access to ( CN ‘s) most famous sights and attractions.

All the rooms have en-suite facilities, with its own shower and toilet facilities making it a perfect place to stay. The beds have curtains and panels ensuring that your stay is private and comfortable. The local transport links are great, we are located within 5 minutes walking distance from either ( LN ) or ( LN ) stations.

07. The ( HN ) is a luxury hotel located in the heart of ( CN ).

Our hotel is easily accessible from the _____ motorway and it is designed to satisfy the needs of even the most demanding customers, be they holiday-makers or businesspeople.

08. Unique 4-star ( HN ) with 175 designed rooms. The hotel is located in the city centre within 10 minutes walk from the ( LN ) and the downtown shopping area. With great location, close to business centres and tourist attractions, this hotel will meet your expectations. Chill-out and bar area available for you to relax. Coffee and tea facilities in all rooms, Wi-Fi, fitness and Privilege lounge. Meals and drinks available 24/7.

09. (HN) , the inimitable hotel and residence carrying the vibe of the Old Town. Unique, romantic and generous. Whether your reason to travel is business, romance or vacation, we are definitely the most ideal choice to be made. We are located on the most popular promenade of the Old Town, on ___ street.

10. ( HN ) welcomes you in a real cosmopolitan, pulsing milieu, at the same time offering peace and intimate retirement, just in the heart of the city centre. Timeless elegance tailored for the demands of our time; exceptional combination of magnificent architecture and divine cuisine, in perfect harmony. A Michelin-starred restaurant and a beautifully restored town palace joined forces for you!

More luxury Hotel Description Examples are coming soon…

Hotel Room Description Writing – this will increase your Sales

Hotel room description writing this will increase your sales, that’s right even the way you approach writing your hotel room descriptions can help you stand out..

“Standard room,” “Superior room,” “Deluxe room?”

And that means what exactly?

What do these labels say to guests? Nothing.

Hotels use them to mark their different room categories.

But terms like “standard” and “luxury” mean different things to different people.

Next to the room category you’ll see a delightful image of the room and a list of the amenities.

From extra pillows to rain showers. And that’s about it. That’s how most hotels describe their hotel rooms.

Writing h otel room descriptions that attract guests will set you apart from your competitors.

Photo courtesy Paul Postema – Unsplash

Most hotel websites sound like this:

Enjoy our elegant 40 m² guest rooms, designed in warm beige tones and tailored to the needs of private and business travelers alike.

All rooms have a large marble bathroom, a double bed, air conditioning, an additional work area with free internet access and a walk-in closet.

Our superior rooms impress with a wonderful view of the city and the adjacent park.

Additional services:

24 hour room service Bathrobe, slippers Daily newspaper on request Welcome gifts: Fruit basket 1 bottle of mineral water Coffee and tea

This reads inviting and pleasant, but is this hotel room description enough to pull in guests and get them to take action?

What about having your guests discover brief touch points all over your hotel website that make their “shopping experience” fun ?

Just as you feel more comfortable in a beautifully designed shop.

You stay longer and your environment stimulates you to shop.

This also works for the hotel room pages on your website!

And … the more fun it is shopping at your hotel, the more sales you’ll get!

Have a look what happens when we introduce the same room differently. 

In this hotel room description writing sample, we let it speak for itself:.

Photo courtesy Olexandr Ignatov

“Elegant, inviting and with a wonderful view over the city and the beautiful park –

this is how my hotelier imagined his Sun-Room,

and I have to admit that I am so proud of the result .

The view from my hotel room window alone is worth the trip.

Then there are all the little extras that make a stay at the Park Hotel so special.

Are you on business? or private trip? It doesn’t matter.

I want you to feel completely at ease with me.

And I can assure you, my designers went to great lengths to live up to this claim.

You’ll notice it the instant you walk in – the attention to detail and the effort we made to meet your needs and requirements.

Starting from the comfortable king-size bed to the spacious walk-in closet, to the large marble bathroom with separate shower and bathtub.

24 hour room service, bathrobe and slippers and, upon your request, the daily newspaper at your door – we don’t want you to lack anything.

And although it is my job as a hotel room to make sleeping and getting comfortable and pleasant,

we did not neglect the other functions of a modern hotel room either.

I also have a modern work area with free basic internet access and a comfortable armchair to reflect on.

And fresh fruit, mineral water and coffee and tea facilities provide you with energy.

Please come in. I am thrilled to have you as my guest!”

Which hotel room description example do you think stands out and is likely to stick in your guests’ minds much longer?

You’ve made them curious. They look around.

Maybe there are more beautiful things to discover here …

You’ve made a connection and the chances of selling a room and making more sales have just increased dramatically …

Another hotel room description example? That’s a sample of how you can turn a typical hotel description into powerful content that converts.

Ask yourself: ” What would grab MY attention?”, and put yourself in the shoes of your dream guests when you talk about your hotel product. A little courage to be different and you’ll sound better than 99% of the hotels that all say the same thing on their website!

And right away, you’ll stand out from the sea of ​​competitors.

Home > Startup > How to write description about your hotel to unlock the allure of your accommodation

How to write description about your hotel to unlock the allure of your accommodation

Welcome to today’s guide on  crafting a captivating hotel description  that will attract an abundance of customers.

In this post, I will  walk you through the step-by-step process of writing an engaging hotel description , ensuring that you capture the attention of potential guests and entice them to choose your establishment.

With a structured approach, this guide will provide you with valuable insights,  including helpful guides and examples for each essential part .

It’s crucial to follow the order presented in this guide to achieve a perfect representation of your hotel through your writing.

Get ready to elevate your hotel’s appeal and leave a lasting impression on prospective guests with a well-crafted description that  stands out from the competition .

Let’s delve deeper into each idea to provide more information on  what to include when writing about a hotel :

1. Introduction:

• Provide a captivating opening sentence that grabs the reader’s attention and sparks interest in the hotel.
• Describe the hotel’s location in more detail, mentioning any notable landmarks, attractions, or proximity to popular destinations.
• Elaborate on the hotel’s concept, design, or unique selling points, such as a boutique-style hotel, a historic building, or a modern and sleek design.

Writing Example:

“Welcome to [Sunset View Hotel], nestled in the heart of a charming coastal town. With its prime location overlooking the serene ocean, [Sunset View Hotel] offers guests a tranquil retreat with breathtaking views and a warm, welcoming ambiance.”

2. Accommodations:

• Describe each type of room available, including their size, layout, and bed configurations.
• Highlight the specific amenities and features of each room, such as plush bedding, ergonomic workstations, spacious bathrooms, or luxurious bath products.
• Mention any additional perks or services provided with the rooms, such as complimentary Wi-Fi, in-room entertainment options, or personalized concierge assistance.

“Our hotel boasts a variety of well-appointed rooms to suit every traveler’s needs. Whether you’re seeking a cozy single room for a solo getaway or a spacious suite for a family vacation, our accommodations are designed with your comfort in mind. Each room features plush bedding, modern amenities, and tasteful decor, ensuring a restful and enjoyable stay.”

3. Dining and Culinary Offerings:

• Provide more details about the hotel’s dining options, describing each restaurant, cafe, bar, or lounge individually.
• Mention the ambiance, style, and decor of each dining venue, whether it’s a fine dining restaurant with an elegant atmosphere or a casual bistro with a vibrant and trendy vibe.
• Highlight any renowned chefs, signature dishes, or unique culinary experiences offered.
• Discuss any dietary preferences or special menus available, such as vegetarian, vegan, or gluten-free options.
• If applicable, mention any themed dining experiences or special events organized by the hotel, such as wine tastings, cooking classes, or live music nights.

“Indulge in a culinary journey at our onsite restaurant, Seaside Bistro. With its elegant coastal-inspired design and panoramic views of the ocean, Seaside Bistro offers a memorable dining experience. Our talented chefs craft a diverse menu showcasing fresh, locally sourced ingredients. From delectable seafood dishes to international flavors, there’s something to satisfy every palate.”

4. Facilities and Amenities:

• Provide a comprehensive list of facilities available to guests, describing each one in detail.
• Highlight the features and benefits of each facility, such as state-of-the-art fitness equipment in the gym, a refreshing swimming pool with a sun deck, or a rejuvenating spa with a wide range of treatments.
• Mention any business-related amenities, like fully equipped meeting rooms, audiovisual equipment, or dedicated conference spaces.
• If the hotel offers recreational activities, describe them in more detail, such as a tennis court, golf course, or children’s play area.
• Discuss any unique or standout features that set the hotel apart, such as a rooftop bar with panoramic views, a library with a cozy reading corner, or an art gallery showcasing local artists.

“At [Sunset View Hotel], we strive to provide a range of facilities to enhance your stay. Stay active at our fully equipped fitness center, take a refreshing dip in our sparkling outdoor pool, or unwind with a rejuvenating spa treatment at Tranquility Spa. For business travelers, our hotel offers a state-of-the-art business center and versatile meeting rooms, accommodating a range of corporate events and conferences.”

5. Guest Services:

• Emphasize the hotel’s commitment to exceptional customer service, describing how the staff goes above and beyond to cater to guests’ needs.
• Share examples of personalized services or special touches provided, such as a welcome drink upon arrival, turndown service with chocolates, or assistance with arranging local tours or reservations.
• Mention the availability of a 24-hour front desk, emphasizing the convenience and accessibility for guests.
• If the hotel has multilingual staff, highlight this as an advantage for international guests.

“Our dedicated and friendly staff at Sunset View Hotel is committed to delivering exceptional service. From the moment you step into our elegant lobby, our team is ready to assist with any request or inquiry. Enjoy the convenience of our 24-hour front desk service, allowing you to access assistance at any time. Whether you require recommendations for local attractions, assistance with transportation arrangements, or any other special request, our staff is here to ensure a seamless and enjoyable stay.”

6. Location and Surroundings:

• Paint a vivid picture of the hotel’s location, describing the neighborhood or surroundings.
• Highlight any nearby attractions, landmarks, or points of interest, such as a famous museum, a bustling shopping street, or a tranquil park.
• Mention the ease of access to transportation options, such as being within walking distance of a metro station or having a shuttle service to popular destinations.
• If the hotel offers beautiful views, such as ocean views, mountain vistas, or city skylines, emphasize this as a unique feature.

“Situated along the picturesque coastline,  [Sunset View Hotel]  offers easy access to the town’s charming shops, lively cafes, and popular tourist attractions. Take a leisurely stroll along the scenic promenade, explore the local art galleries, or simply relax on the pristine sandy beaches. With its convenient location, our hotel serves as an ideal base for exploring the natural beauty and cultural delights of the surrounding area.”

7. Reviews and Ratings:

• Summarize positive guest reviews or testimonials, mentioning specific aspects that were praised, such as friendly staff, comfortable beds, or exceptional breakfast.
• Include any notable awards, recognition, or certifications received by the hotel, showcasing its reputation for excellence.
• If the hotel has a strong online presence, mention positive feedback from travel review websites or social media platforms.

“At [Sunset View Hotel], your satisfaction is our top priority. We are proud to have received numerous positive reviews and accolades from our valued guests. They have praised our attentive staff, the comfort of our accommodations, and the memorable dining experiences at [Seaside Bistro]. These glowing reviews reflect our unwavering commitment to providing exceptional hospitality.”

8. Special Events and Services:

• If the hotel caters to special events, describe the services and facilities available for weddings, conferences, banquets, or other occasions.
• Mention the expertise of the hotel’s event planning team, their attention to detail, and their ability to create memorable experiences.
• Discuss any specialized services provided for events, such as custom menu creation, audiovisual support, or decor arrangements.

“Whether you’re planning a dream wedding, an important corporate event, or a memorable celebration, [Sunset View Hotel] offers versatile event spaces and personalized services. Our experienced event planning team will work closely with you to create a flawless and unforgettable experience. From tailored menus to elegant decor, we ensure every detail is taken care of.”

9. Sustainability and Responsible Practices:

• Detail the hotel’s commitment to sustainability, environmental conservation, or responsible practices.
• Mention specific initiatives undertaken, such as energy-efficient lighting, water-saving measures, recycling programs, or partnerships with local community organizations.
• Highlight any certifications or awards related to sustainability or eco-friendly practices, such as LEED certification or membership in green hotel associations.

“At [Sunset View Hotel], we are dedicated to sustainability and responsible practices. We have implemented energy-efficient lighting throughout the property, implemented water-saving measures, and actively participate in recycling programs. By supporting local suppliers and engaging with the community, we strive to minimize our environmental impact and contribute to the well-being of our surroundings.”

10. Pricing and Value:

• Discuss the hotel’s pricing structure, mentioning the range of rates based on room types and seasons.
• Highlight the value for money provided, emphasizing the quality of accommodations, services, and amenities compared to the price.
• If the hotel offers any special deals, promotions, or packages, describe them in detail, including any added benefits or discounts.

“We offer competitive pricing that provides excellent value for your money. Our rates are designed to suit different budgets, ensuring that our guests can enjoy a memorable stay without compromising on quality. Additionally, we frequently offer special promotions and packages that combine accommodations, dining experiences, and local activities, allowing guests to make the most of their stay.”

11. Conclusion:

• Summarize the key features, amenities, and services that make the hotel an attractive choice for travelers.
• Reiterate the unique aspects or experiences offered by the hotel that set it apart from others in the area.
• Encourage readers to consider the hotel for their accommodation needs and provide contact information or a booking link for further inquiries.

“In summary, [Sunset View Hotel] offers a picturesque coastal retreat with comfortable accommodations, exquisite dining options, and a range of amenities and services designed to enhance your stay. With our prime location, dedicated staff, and commitment to guest satisfaction, we invite you to experience the tranquility and charm of [Sunset View Hotel]. Book your stay with us today and create cherished memories that will last a lifetime.”

>> You may like to read  the intentions of guests when searching hotels .

By incorporating these detailed aspects into your post and add a little  SEO writing skills , your readers will gain a deeper understanding of the hotel and its offerings, enabling them to make more informed decisions when choosing their accommodations.

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About the author.

Mr. Thom has worked as an SEO specialist and WordPress developer, and he is on the list of the top 15% SEO workers in the world, tested by Linkedin in Nov 2020.

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Content Creators for Travel Tech Companies

6 Elements of a Catchy Hotel Description

Many travellers want to find out everything they can about your hotel before they book. They would want as much information as possible about the holiday experience they will be buying. A well thought out hotel description is a great tool to sell your hotel to potential guests. A detailed property description should position your hotel well and reassure the traveller that you provide a high quality and trustworthy service.

Why is Hotel Description so Important?

Many hoteliers find that they get asked the same questions about their hotel overview, facilities and accommodation descriptions by potential travel bookers as they are unable to find this information online. If this applies to you, you can reduce the number of calls and e-mails by having a detailed hotel description in place both on your website and Online Travel Agencies (OTAs)

Here are the key points we think every Hotel Description should have (with some wide ranging examples), and the order you should follow to achieve desired results:-

Property Overview – This is the first sentence that the travel booker reads. So it needs to “sell” the hotel and highlight the main reason why they should book. 35 to 50 words are advised. http://www.carnoustieresorts.com/newsite/home.html#/resort

Description of Accommodation – Describe what is special about the rooms and any unique aspects. Unique selling points of room like views, size and amenities for business traveller or leisure traveller. 35 to 50 words are advised.  http://www.sonesta.com/boston/?fa=guestrooms.home

Description of Hotel Facilities –Describe standard facilities at hotel and any unique aspects.  http://www.lebua.com/tower-club/pages/tower-club-facilities

Description of Leisure Facilities – Describe leisure facilities at hotel which help guests relax and enjoy by highlighting unique leisure facilities like Spa, Swimming Pool, Business Centre, Bar. http://www.kempinski.com/en/budapest/hotel-corvinus/overview/leisure-facilities/

Description of Location – Describe location of hotel in a way which helps guests understand its location and how easy it is to get there. Also include how close it is to key attractions and sites. 35 to 50 words are advised. Unique aspects of hotel location like close to wildlife reserve, central business district, distance from airport/train stations or nearest city. http://www.hotelcellai.it/description.htm

Room Type Description – Describe the room in a way that the booker can visualise and understand its layout, space, views and comfort levels. 20 to 25 words are advised. Any unique selling points like type of bed, bathroom (en-suite), Ideal for families etc http://www.dorchestercollection.com/en/rome/hotel-eden/hotel-suites-rooms/single-superior/

• Copywriting
• Content Writing
• Content Audit

The Best Examples of Hotel Copywriting

• Examples , Hotels and Hospitality

Turn lookers into bookers with this deep dive into your most pressing hotel copywriting questions.

How to write effective web copy for hotel brands

Hotel marketers, are you searching for the best examples of hotel copywriting? The kind of text that grabs attention, captivates readers, and inspires action? What about the secrets behind successful conversion copywriting for hotels?

Good news: You’re in the right place!

In this post, we explore how to write for hospitality brands with the best hotel copywriting examples from around the world to illustrate key points. We also tackle the most frequently asked questions related to hotel copywriting. Questions like:

• How do I write web copy that makes my hotel stand out?
• What kind of copy will appeal to my ideal guest?
• What’s the best way to keep readers on my hotel website?
• How do I write an attractive hotel room description?
• What should I focus on to promote our F&B establishments?
• How do I properly address COVID-19 in my hotel copy?

First, a reminder: “Best” doesn’t always mean flawless. In fact, some of the examples you’ll see here even have spelling/grammatical errors! The “best”, in this case, is about what gets the job done. Because at the end of the day, that’s what matters—results.

So, how do you get results? Let’s find out!

The best examples of hotel copywriting

Strip away design, remove pretty photographs and you’ll notice that many hotels say pretty much the same thing. They even use the same words! Prime location? Check. Desirable amenities? Check. Boilerplate room descriptions? Check. As a result, hotel websites aren’t just redundant—they’re boring!

You don’t want that.

That’s why the hotel copywriting examples featured in this post are anything but “standard”. Instead, their writing is magnetic. Their copy makes you feel something, be it excitement, FOMO, or simply that you’re in good hands. Most importantly, what you read motivates you to do something about those feelings—like check availability, book a room, and even sign up for marketing emails.

In short, these are brilliant hotel marketing ideas executed with perfection. You’ll soon see why.

Q: How do I write web copy that makes my hotel stand out?

There are many strategies you can use to craft memorable copy; the kind that cuts through all the noise and wins readers’ hearts. These hotel copywriting examples are the perfect cases in point.

Villa Ivy (Austria)

The first and perhaps most effective strategy is storytelling . Now storytelling may sound easy but it’s one of the hardest things to pull off well. Done wrong, it can come across as unprofessional. Like useless rambling. Done right, pages come alive—and draw you in. So, what you write stays fresh in the reader’s mind, building anticipation for a destination beautifully described.

That’s what Villa Ivy has managed to do with its web copy: There’s personality, there’s character, and there’s delight to be had in reading further.

Compared to typical hotel copy that merely enumerates what to expect, Villa Ivy’s makes it so that you can envision yourself there, taking it all in. Such visualization is great for brand recall and a clear win in landing more bookings.

COQ Hotel Paris (France)

Another effective way to stand out is to capitalize on a theme, i.e. weave an interesting concept into your web copy and design.

Take a look at COQ Hotel Paris. The concept of “time” is ever-present: From menu buttons to copy centered around the powerful message of “time well spent” at their hotel. Put simply, their web copy isn’t just creative; it’s pure genius because from the get-go, it has you intrigued. What does the hotel have in store for me at 09h? What happens at 16h? The fact that it automatically piques your interest is a clear victory in terms of standing out.

Penh House and Jungle Addition (Cambodia)

The third tactic is to get personal. Personal, here, simply means using the words “you” and “your” in your hotel copy.

Take a look at the hotel copywriting example above.

While other hotels either make it about themselves (“our rooms”) or keep things neutral (“rooms”), Penh House and Jungle Addition invite you to choose “your room”. The seemingly small decision to use the second person pronoun “you” actually makes a big impact. It eliminates barriers. And it’s that perceived warmth that helps the hotel stand out in a sea of impersonal (read: reserved) alternatives.

Q: What kind of copy will appeal to my ideal guest?

To write resonant copy, you must be intimately familiar with your client base. Who are your guests? What do they value? What makes them tick? Without such insight, your hotel copywriting isn’t going to land the way you hoped it would.

Having said that, knowing your customer is just half of the equation; the other half involves know-how. We’re not just talking about skillful writing but deploying the right strategy to connect with your reader where and when it matters most.

The following hotel copywriting examples show you fail-proof tactics to appeal to your ideal guest.

Sunstar Hotel Arosa (Switzerland)

My first tip for you to engage your ideal guest is to highlight relevant value. Put another way, you need to convince readers you have what they want. Makes sense, right? So, if you’re a family hotel, you’ll focus on what matters most to families going on vacation because that’s how you’ll get parents to book with confidence.

Here’s how Sunstar Hotel Arosa does it:

• Inform the reader that they’re a leading family hotel in Switzerland.
• Reassure parents that they know how to care for (and entertain) kids aged 3 and above.
• Promise (well-deserved) breathing space for parents.
• Guarantee a safe and family-friendly environment in the Alps.
• Mention in-room amenities or hotel facilities that cater to children.

Maia Resort Quy Nhon (Vietnam)

Another tactic is to tap into your target segment’s aspirations. The idea is to get readers to see themselves in what you’ve written—or have them wanting to be that version of themselves—to get them to take action.

So, who was your hotel envisioned for? What motivates them? What do they dream of? And, in the age of social media, how do these potential guests want the world to perceive them? These are the questions you need to answer to write effective hotel copy.

For reference, Fusion Hotel Group does an outstanding job at defining and then describing their ideal guest in their client-facing copy. Just take a look at the hotel copywriting example above to see what I mean.

If you value good food and place equal importance on wellness while on vacation in Vietnam, then there are no questions about it: Maia Resort Quy Nhon is where you want to be.

Moxy Amsterdam Houthavens (Netherlands)

A distinct brand voice works wonders, too. Very often, in fact, that’s what draws readers in.

Take a look at Moxy Amsterdam Houthaven (or any Moxy Hotel website for that matter). Their hotel copy isn’t drab and dreary because they let their brand’s personality shine through. And that’s not accidental—it’s 100% intentional.

Their brand voice is so important as it plays a crucial role in attracting a specific type of traveler: Young professionals seeking style and quality without a stuffy or uptight atmosphere.

Q: What’s the best way to keep readers on my website?

The most effective way to get readers to spend more time on your website is to be engaging. When you’re engaging, people naturally want to keep reading. On that note, take a look at how these hotels manage to keep their audiences glued to their screens.

Hotel Sultania (Istanbul)

Have you tried sharing relevant stories? Unlike the earlier example of storytelling marketing, here it’s about creative writing whereby you share stories of interest with your web visitors.

Hotel Sultania, for example, features mini stories of prominent women: Ottoman princesses, consorts and the like from times past. These stories aren’t random; they tie in perfectly with the hotel’s location right in the middle of Old Town, “the part of the city that has witnessed all of [the city’s] phases through the course of history”.

Cape Heritage Hotel (South Africa)

Cape Heritage Hotel in South Africa uses a different strategy. They have destination-related recommendations (four pages of it!) for their target audience’s perusal. Topics cover a wide range of interests from F&B hot spots to tourist attractions and events.

The takeaway is this: Be a source of useful information, so that readers willingly spend more time perusing your website. By the way, it’s almost important to balance evergreen and dynamic content, so that you don’t just rank for certain search terms—you’re also always current.

Awasi Iguazu (Argentina)

Let’s take a quick breather from copywriting to discuss the virtues of content writing.

Did you know that a hotel blog is the perfect home for carefully-curated content? Wanderlust-inspiring, heart-warming, or eye-opening articles that are on-brand and give prospective bookers valuable insight into your destination, property, and values. Plus, because your content also entertains, readers will come back for more!

Awasi Iguazu’s blog is the perfect example.

Q: How do I write an attractive hotel room description?

Travelers are tired of the same old, same old. That is to say, they’re uninspired by generic room descriptions that look like they’ve been copied and then pasted across hotel brands. They’re bland, they’re boring—but they don’t have to be.

Gibbs Farm (Tanzania)

Attractive room descriptions transport the reader to your property. In the same vein, the best room descriptions inspire dreams. That’s precisely what Gibbs Farm manages to do. It has you picturing yourself sitting out on your private veranda, taking in the tranquil African sunrise while sipping on a warm cup of freshly roasted coffee. Next thing you know, you’ve hit that “book a farm cottage” button!

Maremegmeg Beach Club (Philippines)

The best hotel room descriptions are grounded in facts (and figures)—room size, furnishings, in-room amenities—but they also trigger yearning. The create a longing that can only be satisfied by experiencing the place first-hand. And guess what? You don’t need to write much to achieve all that.

Case in point: Maremegmeg Beach Club and their ‘less is more’ approach.

Their descriptions prove that short equals impactful. Two lines revolving around the fiery Palawan sunset are more than enough to pack a punch—and motivate readers to book.

Mashpi Lodge (Ecuador)

Last, but certainly not least, choose your words wisely. To clarify, you want to use vocabulary that resonates with a particular segment, whether solo traveler, couple, small family, or group of friends sharing accommodation.

For example: Mashpi Lodge says their Wawa room is ideal for a “more intimate, solo experience”. This implies warmth and turns the room into an inviting space that won’t feel empty, cold, or lonely.

Q: What should I focus on to generate interest in our F&B establishments?

Good question! The fact is, your “food scene” could be one of the deciding factors that converts a looker into a booker. At the same time, most travelers don’t want to spend every meal dining in-house. They want to experience the gastronomic landscape the way locals do. (And they want variety.) All this to say, you’ll need to be extra creative to attract diners. The following examples show you such F&B hotel copywriting at its finest!

Siam@Siam (Thailand)

One strategy is to focus on the menu. The idea here is to drum up excitement for local cuisine but also around your establishment’s unique spin on said cuisine. Are you offering a refined take on street foods? Going ultra high-end? Inviting diners for an Omakase experience? Whatever it is, your copy’s goal is to awaken both curiosity and interest.

Taan at Siam@Siam Bangkok does just that. They build anticipation by telling prospects what to expect: Local, sophisticated, and flavor-complex dishes. That’s followed by an intriguing statement: Thai food that’s not afraid to break the rules. In other words, this isn’t necessarily the Thai food you’re used to, which is what ultimately inspires people to check them out.

Mövenpick Hotel and Convention Centre KLIA (Malaysia)

Another strategy is to put the spotlight on features that make your restaurant, cafe, bar, or lounge worth dropping by. That could be mouth-watering treats created by master chefs; the finest coffee creations prepared by award-winning baristas; exciting drink concoctions shaken and stirred by adventurous mixologists. Or your copy might focus on practical matters like convenience, e.g. grab and go meals for MICE participants or office workers in the area. Alternatively, you might draw attention to a gustatory experience that’s tied to your destination—an absolute must-try.

Amari Yangshuo Guilin (China)

Finally, have you tried emphasizing your restaurant’s theme? After all, we dine out to please all our senses—ambiance is just as important as food.

For example: Amaya Food Gallery at Amari Yangshuo Guilin leans in on its indoor hawker stall concept with live cooking stations. S,o if a traveler has always wanted to experience Asian street food (without the street part of it), then this restaurant gives them just that. They can watch chefs in action and enjoy both Asian as well as international favorites in a clean and vibrant venue!

Q: How do I properly address COVID-19 in my hotel copy?

We can’t have a Q&A that doesn’t tackle the elephant in the room: COVID-19 and its impact on operations.

Some hotels choose to gloss over this topic for various reasons:

• Guests ought to know that any decent hotel will already have hygiene measures in place. There’s no need to expound on what those may be.
• No one wants to be reminded of the pandemic (or COVID-19) while planning a trip. Good vibes only!

While that might be the case for some travelers, for others transparency is key to earning their trust —and their business.

So, what’s a good way to write about COVID-19 and the changes its existence has on your hotel? Here are some laudable examples.

Bravo Siargao (Philippines)

These folks are first on this list of hotel copywriting examples because they cover both the macro and micro of COVID-19 as it relates to their guests.

First, they have a page dedicated to inbound requirements for both domestic and international travelers. It includes everything a tourist ought to know about travel to Siargao at a given point in time. Second, they list out all the hotel-wide measures they’re taking to keep guests safe.

Take note of tone and presentation: It’s bulleted, to-the-point, and business-like. These are important matters that must be clear and easily understood, hence, it’s not the place to be verbose, use fancy language, or showcase creativity.

Vico Milano (Italy)

Addressing COVID-19 doesn’t always have to be overt or use an in-your-face style of writing. Here, VICO Milano briefly touches on “a new dawn for travel” on its homepage—that’s it. And unless you’ve been living under a rock, you already know what that’s all about.

They also place subtle emphasis on the small being beautiful and how a personalized service makes all the difference. With just one sentence, these guys remind us that fewer people, no crowding, and less interaction with strangers sure beat potential super spreader spaces. Even better, it even ties in with the growing preference for authentic travel.

Hotel With Urban Deli (Sweden)

Last but not least, it’s one thing to talk about all the safety measures you’ve put in place and another entirely to mention what might cause inconvenience to your guests.

Others may refrain from writing about things that might deter potential clients from actually pushing through with a booking but these guys at Hotel With Urban Deli know it’s a lot worse to disappoint guests once they’re already on site. Those annoyances translate into negative reviews or bad word of mouth, which is a heck of a lot harder to fix than simply giving prospects a heads up of what to expect when they get there.

As with Bravo Siargao, note how simple their COVID-19-related copy is. There’s no beating around the bush and no excuses—just important information.

Speaking of COVID-19, this post shows you how to write different kinds of COVID-19 safety announcements for your guests.

And that brings this post on hotel copywriting examples to a close! A lot to take in, right? Truth be told, even with examples in front of you, writing conversion-boosting hotel copy isn’t easy. But you don’t have to go it alone! If that’s what you’re struggling with right now, or if you’d appreciate a second pair of eyes to audit what you’ve written, just get in touch .

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Table of Contents

• Hotel Online Web Presence
• Learn How To Create Written Description Of Hotels

Hotels Online Blogs

• Ten Tips for Writing great Descriptions for Hotels

How To Avoid Writing Confusing Words When Describing A Hotel

• Descriptions of Hotels - Conclusion

Descriptions of Hotels and what is important in writing hotel descriptions

A hotel is a commercial establishment that provides lodging, meals, and other services to guests, travelers, and tourists. Hotels can range from small family-run businesses to large international chains. Most hotels list a variety of services, such as room service, laundry, and concierge. Some hotels also offer meeting and conference facilities, fitness centers, and spas.

As a commercial enterprise, hotels are also dependent on advertising and on potential customers becoming aware of their hotel and booking it. Therefore, most hotels are also represented on the Internet. Often with their own website and on hotel search and booking portals as well as on blogs, yellow pages and online industry directories. Here it is important to present the hotel appealingly and to provide it with good descriptions of hotels.

Table of Contents Hotel Online Web Presence Learn How To Create Written Description Of Hotels Hotels Online Blogs Ten Tips for Writing great Descriptions for Hotels How To Avoid Writing Confusing Words When Describing A Hotel Descriptions of Hotels – Conclusion

Online Presence of Hotels and the Importance of Descriptions of Hotels thereby

To have a successful hotel business in the modern age, it is essential to have a strong online presence. Guests expect to be able to find information describing a hotel online, and they will often make their decision about where to stay based on what they find.

There are a number of ways to establish an online presence, but one of the most important ones is to have a well-designed website . A hotel’s website should be easy to use and informative, giving potential guests a good idea of what the hotel has to offer. It is also important to ensure that the website is optimized for search engines . This will help potential guests find the hotel when they are looking for accommodations in the area.

In addition to having a website, a hotel should be listed on popular travel websites and booking platforms, as well as have a strong social media online presence. This is easily accomplished by using formal language when writing and describing a hotel in textual blog content, allowing a hotel to become more appealing. These strategies ensure that a hotel’s brand awareness grows and that it has the resources and opportunities to connect with past and future potential guests.

Tip for your Descriptions of Hotels: Use the knowledge and skills of the crowd to have unique hotel descriptions written for your hotel or hotel portal. Learn more about clickworkers Content Writing Services

Learn How To Create Written Description of Hotels

Writing hotel descriptions can be both challenging and rewarding. Hotel descriptions are meant to give potential guests an idea of what the hotel is like and what they can expect when they stay there. It’s essential to paint a picture that accurately reflects a hotel, and keep it up to date, while also highlighting what makes it unique and special.

A few factors to keep in mind when describing a hotel are to pay attention to how you showcase the location, amenities, rooms, service, and overall experience. To can create better content identify and explain each feature like this:

• Location – Describe the location by identifying if the hotel is centrally located or if it’s near any attractions or landmarks. You can include interesting facts and figures about this but don’t bombard readers with too much information.
• Amenities – Highlight the kind of amenities the hotel offers. If there is a pool, spa, gym, restaurant, or bar you are going to want to mention that. As well as free breakfast.
• Rooms – Inform consumers of the types of rooms you have and point out if they are accessible, spacious, modern, or well-appointed. Include as many details as possible such as “hot burner plates available upon request, detailed size information on the height of beds and furniture in all rooms, and floor levels to find those specific rooms”. This helps non-disabled individuals and individuals with disabilities who seek that information.
• Rates – Be sure to include information about special rates and discounts that may be available, especially around holidays and other special event days.
• Service – Go into detail on the kind of service guests can expect. For example, you can state that your staff is friendly and efficient or offer airport shuttle or concierge service. Highlighting services is also a great opportunity to share a little bit about the history of the hotel. And make sure to mention any unique selling points or awards the hotel may have received for its service.
• Overall experience – Display the hotel’s overall feeling or atmosphere it wants to represent to consumers. For families, hotels can say that their hotel is warm and inviting. For business travelers, hotels can say their hotel is luxurious and sophisticated.

Photos and Video gives hotel websites a boost

Most hotels rely on one page and contact form to provide most of the information to potential guests. The problem is that those two are not enough to get a complete picture of what the hotel can offer. This is why photos and videos are so important.

Showcasing photos and videos on a hotel website or social platform can help educate potential customers so they can make an informed decision before choosing the hotel.

Hotel descriptions are becoming a more prominent part of search engine marketing technology, however, they are more difficult to write than they might sound. To make a description of hotels writing bulletproof, unskippable, and exciting is by having a blog feature. Because hotels are not just places to stay they are also a place where people go for a vacation. This means that when describing a hotel the information should include details about what activities you can do in them and not just about the room.

The best content to write within a blog feature is blog posts, social media posts, guest blog posts, and video posts.

• Blog posts – A discussion where a writer talks about popular topics and posts on a regular basis so that readers are always engaged.
• Social media posts – Short visual or written text postings that talk about popular topics and post regularly so that your followers are always engaged.
• Videos – Live or prerecorded content that shows what the hotel is like or highlights its features. There are many ways videos can be compelled. It can be short ones like Reels or TiKToks or longer content which is used more on Facebook and Instagram. Social media videos can be linked or posted in a blog post very easily.
• Guest blog posts – Written content of the hotel experience or opinion from a visitor’s point of view. An example of this could be a post titled “My Weekend Getaway At The Hilton Hotel” and be written by a popular travel blogger.

Ten tips for writing great descriptions of hotels

• Be Accurate When Describing your Hotel – Be as accurate as possible so that potential guests can make informed choices about where they might want to stay. Detailed information such as prices, amenities and location will help folks plan their trip perfectly!
• Capture the Mood & Atmosphere of Your Resort – If you want your guests to feel relaxed and at home upon arrival, it’s important that you capture the mood of your resort in your descriptions. From vibrant colours and lush gardens, to cozy fireside rooms – give readers an idea of what they can expect while staying with you!
• Let Your Photos Do the Talking – Pictures are powerful tools when it comes to marketing; use them wisely when describing your hotel. Shoot images that show off the beauty of your resort while also mentioning key features, like the pool or spa. Keep things concise and to the point, so readers can easily understand what they’re looking at.
• Emphasise What You Offer Rather than What You Don’t – Many resorts focus too much on what they don’t have – which is often nothing! Instead, let photos and descriptions convey all of the wonderful amenities your property has to offer. This will make guests feel appreciated and appreciated for choosing you as their chosen destination!
• Let Potential Guests Know About Special Deals & Discounts – Many hotels offer special deals throughout the year – be sure to mention them in your descriptions so potential guests know about them before booking! Plus, this will encourage them to stay a bit longer and explore more of your resort!
• Be Transparent When It Comes to Fees & Prices – Transparency is key when it comes to pricing; letting potential guests know exactly how much money they might be spending on their stay will definitely encourage them to book sooner rather than later!
• Use Specific Terms When Writing Descriptions – Make sure you use specific terms that appeal specifically to your target market (e.g., “luxurious”, “romantic”). This will help you target your readers more accurately and create descriptions that resonate with them on a personal level.
• Use Images to Illustrate your Point Rather than Just Listing Facts & Features – Photos are the perfect way to illustrate points – use them to show potential guests what your hotel has to offer, rather than just telling them! Captivating images that evoke a feeling will help readers feel as if they’re right at the resort.
• Keep It Concise – Descriptions should be concise but still provide all the key information a reader needs in order to make an informed decision about booking a room. Resist the urge to go into too much detail – it could confuse and distract guests instead of helping them decide whether or not they want to stay with you!
• Shoot for Excellence – In everything you do, aim for excellence – this includes writing great hotel descriptions! By following these tips, you can create descriptions that capture guests’ attention and encourage them to book a room with you!

Hotels often fall into the trap of writing confusing words and phrases when describing their property because the hotel industry consists of many travelers from different parts of the world which means encountering those that speak many languages. Understanding the written description of a hotel can be complicated for non-native English speakers because many words sound similar in English, but have different meanings.

For example, there is a “lobby” which is a room with a desk where guests check in, and “lobe” which means lobe of the brain or lobe of an organ. A non-native English reader can read “lobe as lobby” and may be confused. Other similar jargon issues like “a hotel room and a hotel suite” can be confusing. Hotel rooms and a hotel suite are not the same thing. Suites are larger and most likely have attached bathrooms with a living space, a kitchen, and or dining space. Hotel rooms tend to have the basic essentials which are a bed, bath, and a TV with a desk.

Sensory language and the proper tone can help appeal to a consumer to give them a sense of the hotel. The tone used in hotel descriptions should be professional and inviting. This language can be best utilized by having either a concise, positive or active voice.

• Specific Voice For instance, if you want to say “the hotel is close to the beach,” instead say “the hotel is a five minute walk from the beach,” this helps readers interpret a hotel’s information to be specific and concise.
• Positive Voice If you want to say “the hotel doesn’t have a pool,” say “the hotel has a beautiful rooftop pool” instead to display positivity and avoid expressing what is negative about the hotel.
• Active Voice If you want to write “the hotel was designed by a famous architect,” say “a famous architect designed the hotel” instead to avoid being passive. Proudly voicing what makes this specific hotel special can win over consumers who love to travel just for the experience.

A few more examples of transforming general words and terms into more appealing words are:

• Luxury – Luxury can mean different things to different people. Instead of using the word luxury, try using a phrase like “upscale,” “elegant,” or “refined.”
• Boutique – The word boutique can be very confusing because it can mean either a small hotel or a more stylish and modern hotel. Try using words like “small,” “chic,” or “stylish” instead of the word boutique.
• Historic – Historic is another confusing word because it can mean either an old hotel or a hotel with a lot of history. It would be best to replace a word like historic with “old,” “traditional,” or “full of character.”

These tips will ensure that when you are describing a hotel you are clear and informative so that potential guests will be clear on what the property has to offer. Knowing that this is the kind of language that your audience wants and can relate to helps hotels excel at attracting the right customer.

After you’ve successfully created compelling content make sure to invite the guests to come and experience it for themselves.

Descriptions of Hotels – Conclusion

Hotels are one of the most important industries in the world. They are an essential part of a traveler’s experience. The hotel industry is also a large, global industry with significant revenue and importance to the economy. The key to hotels remaining relevant is by having an online web presence. When one is writing about hotels it’s important to create an exceptional description of hotels that includes topics that are pertinent to their target audience and include accurate information about them. Also, make sure a hotel’s website is up-to-date. This will help land a hotel’s booking call to action goal for all its services and products.

FAQs on Descriptions of Hotels

What matters to guests in hotel descriptions.

Some things that matter to guests in hotel descriptions are the location of the hotel, the amenities offered, and how close it is to attractions. Other important factors can include reviews from other guests, the price of the room, and whether or not breakfast is included.

How do you describe a hotel best?

There is no one-size-fits-all answer to this question, as the best way to describe a hotel will vary depending on the individual hotel's unique features and what the potential guests are looking for. However, some tips on how to describe a hotel include focusing on the amenities, location, and service quality.

Where can I find writers for descriptions of hotels?

There are a few different places that you can find writers for descriptions of hotels. You can search online on freelancer sites or place easily a text order on crowdsourcing platforms like clickworker, or you can reach out to text and content agencies. You can also contact hotel chains directly and ask if they have any recommendations for writers.

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• Writing copy for social media: What does really count?

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9 essentials of a catchy hotel description

As a boutique hotel, you have your own unique story to tell. And this needs to be visible in your hotel descriptions and descriptions of your visual content.

High-quality images are a big factor. However, this needs to be supported by compelling descriptive content to encourage lookers to become bookers when they are on your hotel website. Because of this, well thought out descriptive content plays a very important role in conversion on your own website as well as on other channels.

1 – Be accurate

When it comes to descriptions, evocative and compelling stories are important – however, accuracy is equally important. This is important to manage booker expectations when it comes to their experience at your hotel. One of the biggest reasons for bad online reviews is the gap between what bookers perceived as what they were booking against what they actually experienced.

Making sure that what you have posted online is as close to what the guests will actually experience is paramount. Not only to drive conversions but for repeat business and those all-important reviews.

2 – Start with the customer in mind

The work that you have done around defining the target audience , traveller types you seek and their expectations should drive the core content. What is your target audience looking to know, feel and experience if/when they book your hotel?

3 – Promise authentic hospitality

As a boutique hotel, the personalised experiences and authenticity matter. Ensure that this is reflected in the descriptions of your property, the destination and the experiences you describe.

4 – Provide inspiration

How can you inspire your guests through your content? As you know your target audience , identify what appeals to them and their lifestyle and build a story that relates to them. Take a look at this hotel .

5 – Write precisely and succinctly

Ensure that the content is sharp and precise. You will have two types of customers visiting your website

• one that reads your content in great detail and wants to understand all the nuances of the experience they are likely to have at your hotel
• and the other who skim reads and wants to make a quick decision one way or another

It can be challenging to meet both their needs, but finding a balance is important.

Using bullet points and emphasising keywords by having them bold or in italics is a best practice approach. And use short simple sentences and paragraphs.

6 – Provide vivid descriptions for images

Many hotels have beautiful imagery but miss out on maximising its impact by not adding a brief description.

Compelling descriptive content for great images will enhance the booker experience. Equally, it can help encourage lookers to become bookers when they are on your hotel website.

Ensure that every photo has a vivid description that helps website visitors to visualise the experience better.

7 – Use sensory language and phrases

Authenticity cannot be built on using generic adjectives. Use of phrases like “the best” and “premier” can be overused and will not relate to your customers who seek authenticity.

Look for language that is vivid and appeals to the senses of potential bookers. For example, words like tranquil, pampered, stress-free, lively, adventurous convey very different but specific messages more effectively.

8 – Make it about the experience

When writing the description, ensure that it is more about the benefits that your hotel can deliver rather than all the multiple features that your hotel can offer. Tailor-make it for your target audience based on the content goal matrix.

9 – Use an outline

When you start on the mission to create descriptive content for your hotel website, the areas to be covered as a minimum include the following:

Property Overview

This is the first thing that prospective booker reads. So it needs to capture interest and highlight the main reason why they should browse further. An example

Description of Accommodation

Describe what is special about the rooms and any unique aspects. Unique selling points of the room – like views, size and amenities for the business traveller or leisure traveller. An example

Description of Hotel Facilities

Describe standard facilities at the hotel and any unique aspects.  An example

Description of Leisure Facilities

Describe leisure facilities at the hotel which help guests relax. Highlights could include leisure facilities like Spa, Swimming Pool, Bar etc.  An example

Description of Location

Describe the location of the hotel in a way which helps guests understand its location and how easy it is to get there. Also, include how close it is to key attractions and sites. Capture unique aspects of hotel location like close to a wildlife reserve, central business district, distance from airport/train stations or nearest city.  An example

Room Type Description

Describe the room in a way that the booker can visualise and understand its layout, space, views and comfort levels. Any unique selling points like the type of bed, bathroom (en-suite), Ideal for families etc.  An example

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How to describe rooms to help the guest decide?

Our research into hotel guests’ online behaviour shows that alarmingly often they have problems deciding which room to choose. How should you describe rooms to help guests make the decision and to make them choose rooms of a higher standard more often?

A very specific pattern often emerges from our studies of hotel guests’ online behaviour. Namingly, guests visit the pages with details of particular types of rooms and revisit several times those they have already seen. In the end, they choose the cheapest type of room (if any).

Websites that manage to easily assist guests in their decision making share a few characteristic features. What are they?

First of them is clearly highlighting the most crucial features of a room, especially room size and the maximum number of guests. Bed configuration, extra bed options, air conditioning are also important. Each hotel has a slightly different list that can also include details such as the window view or the presence of a balcony.

It is crucial to clearly indicate such features as early as on the first list view of all rooms. This is where we, as Profitroom, can help hoteliers by properly designing their room list.

The list should show only the key features in a concise form, without any unnecessary text. Guests shouldn't have to read such a description – it’s enough to scan it to know the rooms’ key features and to compare them.

This is an example of what it could look like:

At a glance, you know the differences between the rooms – and see what are the great additional features which the more expensive room offers.

However, if hoteliers don't put the rooms’ key features into the system, they won't show up on the list! On the other hand, if your website allows you to publish longer text strings on the room list, it is definitely not worth making use of it in favour of the key words. Making an effort and putting all the key features into the system will allow you to use them over and over again. Your guests will pay you back with more reservations. 

When viewing the room list, guests just want to compare rooms and longer texts will only obscure the picture.

If you cannot dispense with a loose text (because, for example, the rooms have a unique character that has to be shown somehow), the description should not exceed the length limit of one text message: 160 characters. It should more or less look like this:

The key features are not all, of course. The rooms should also be described in a detailed form available on the per room view. This is what you can really do your word-magic. Unfortunately, around 70% of them do not take the opportunity and provide only sketchy descriptions.

How describe rooms?

It is worth repeating the key features of the room, just like on the room list. They should be conveniently displayed at the top of the page clearly visible to guests, so they don't have to spend time searching for the most important features among the remaining features. 

What should you start writing room descriptions from?

It is good to start with brainstorming and writing down all information that you think might be of importance and interest to guests. Talk to the reception staff – they know what guests ask about and what arguments influence positive decisions.

Don’t start writing just yet! Let’s first classify room features into three groups - from the most to the least important ones.

The first group should include the features that are good description of your hotel’s unique characteristics and atmosphere. What we mean by it are the distinguishing features that you want to highlight, that make you stand out from other hotels. For example, in the case of a historic building it might be a short (more on what we mean by “short” will follow soon) reference to its history.

The second group is all the important information on room furnishings, amenities and arrangement, and terms of stay (complementary services, range of service, pet friendliness, child policy and cancellation policy) – those are the details that guests ask about.

All other information that does not fit into the two above groups will constitute the third category. It includes descriptions of what guests can see in the photos (“furnished in two styles – classical and modern, in brown and golden tones with green, beige and orange accents”) as well as high level statements (“We aim high when it comes to the standard of our rooms.”).

The information from the first group should be placed just after the key features of the room. You can consider illustrating it with a photo. Then comes the information from the second group. The third group should be omitted altogether – a long description will discourage guests from reading the text.

How to put it all together?

This is of crucial importance. Our research also demonstrates that hotel guests do not read blocks of text . Instead, what works well are short bulleted list , with the most important fragments in bold type, such as this:

Make sure your descriptions are short and to the point. Once a text is ready, make it shorter by a third. Then ask someone to edit and shorten it by another third. Consider every word – does it carry any useful information? Remember that hotel guests don't want to read long and meaningless descriptions.

What about pictures?

Pictures should show what is difficult to describe with words (style, colours, spaces, atmosphere) and vice versa – the lexical description should include all information that pictures cannot convey. Graphics and texts are meant to communicate different types of information and it is worth remembering this distinction.

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Five Tips for Writing Room Descriptions For a Hotel Website

Imagine someone has landed on your hotel website.

They like what they see and are interested to find out more information.

But they have not made the decision to book. So this is where you still have work to do to persuade them that your hotel is exactly what they are looking for.

Every page of your hotel website has to be designed, and every paragraph written, with the goal of converting a viewer into a booker.

One of the things that many hotel owners struggle with is putting together effective hotel room descriptions.

Even major brands cut corners here.

Maybe they create a generic bullet point list with some photos around.

Or they write a large, generic block of gobbledegook that could apply to any hotel room in the world. Nobody is going to read or be influenced by that. 

Of course, you need to have professional photos for your rooms, but that’s not enough. It’s well worth writing original descriptions for your rooms, and taking some time to do the job well

So in this article, we’ll go through five tips that will help you write room descriptions for your hotel website that strategically take viewers a step closer to the decision to book.

Tip 1: Start with a customer persona

I mention this in practically every article on this blog, because it’s so important. Everything you do for your hotel should be aimed at your target audience.

It should be written to grab their attention, be relevant and show them why your hotel is the right choice. 

We have written an entire guide on what customer persona is, and how to create their profile . If you don’t have one for your hotel, read the guide and start working on your customer personas first.

Having a customer persona profile in front of you when writing your description of hotel rooms will help you to put yourself in their shoes.

For example, you will understand which room features are most important for them, so you can emphasise them. Maybe your target audience are travellers who prioritise their sleep and rest – so emphasise features like window blinders, soundproofing, the quality of bedding, and anything else that shows that they will have a good night sleep at your hotel.

→ Action item: refer to your customer persona profile and write down all room features they might take into consideration when booking a hotel.

Tip 2: Be accurate and clear

Your hotel room description should be two things – accurate and clear.

While you want to do justice to your hotel and present the rooms in the best light, you should be very accurate with your description.

This might sound obvious, but it happens too often that a room description on a hotel website sets higher expectations than the reality. And the outcome is negative reviews from disappointed guests.

Of course, this doesn’t mean you should be modest, but keep it realistic. Make sure you share room descriptions with other team members before you put them on the website, so they can do an accuracy check for you.

When it comes to clarity, this mostly refers to explaining the difference between different types of hotel rooms.

Again, you have to put yourself into your guests’ shoes – especially if they are looking into your hotel for the first time. When you explain the difference between the rooms clearly, you are also justifying the price difference between them.

Your guests can easily decide which room type is a better option for them, and a better deal.

Tip 3: Pay attention to details

Depending on your hotel’s type, and the type of travellers you are targeting, there might be some descriptive colour that you could add to your room descriptions to help tap into their emotions.

Again, this is connected to knowing exactly who are you targeting, and referring to your customer persona profiles to make sure every word you use in the description is important and relevant to them.

Take the example of the traveller who prioritises good rest. You might want to add more details about he soft beds, and isolating sound proofing of the walls.

You can present the contrast of having a good sleep in your hotel room, instead of struggling to sleep all night due to noise and loud guests – waking up rested, full of energy instead of waking up tired and sleepy.

Again don’t go too far and be cheesy, but used with restraint adding some detail can be effective.

Tip 4: Write for all senses

We are working on an entire article about sensory marketing for hotels, but to explain it simply – it’s using marketing techniques to reach and captivate all five senses of our target audience – sight, sound, taste, smell and touch.

Think about how you can add sections that will awaken specific senses to a reader.

For example, the smell of homemade pastry and a taste of freshly-brewed coffee in the morning, scenic views from the windows, smooth jazz music playing in the hotel lobby, soft, comfortable bedding, and so on.

Don’t exaggerate though – think of this as final touches and sprinkle them throughout the description.

Tip 5: Present it as an experience

Finally, remember that travelling is all about experiences – and a hotel stay is a significant part of it!

So don’t present your rooms as just a place to sleep and get room service. Present them as a part of the entire travel adventure. People sometimes visit a place just so they can stay in a certain hotel – so don’t forget to add what makes a stay in your hotel a special and unique experience.

Related Articles:

Top five SEO copywriting tips for hotels Tips to improve a hotel website

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The Checklist for an Appealing Hotel Description

From the reviews of guests to a hotel’s visibility, hotel descriptions are pivotal to the hospitality industry. A hotel description paints a picture of accommodation and covers the unique aspects that are promised to potential guests.  

Considering its importance, there are key things to expect and understand from professionals delivering the Best   hotel description writing services .  

Despite the need to craft compelling prose, stating accuracy is also crucial. Excessively sensational descriptions can disappoint hotel guests and make them leave negative feedback in return. Ensure that your hotel description is close to the experiences you deliver. It can also result in more social media engagement and positive reviews.  

Though there are readers who devour content, many also prefer to skim and decide based on a general impression. To meet the needs of both types, you must know how to find balance. A hotel description needs to be precise, short, and informative. Its sentences and paragraphs should be short and simple.

Appealing  

The words and phrases like 'premier' and ' the best' have already flooded the internet. Readers might also not find them attractive and authentic. Instead, focus on sensory words and vivid vocabulary. These can include terms like tranquil, lively, and adventurous. They convey the same meaning and are more impactful.  

Experiential  

Though the task is largely about describing hotels, an appealing hotel description has to also speak about the guest experience. For this, descriptions should include more of the benefits you are promising and less about the features the hotel has to offer. It should have potential customers as its target audience and help them imagine staying at your hotels  

Images  

Beautiful imagery and compelling descriptions go hand in hand to enhance the experience of visitors to your site. Short descriptions with images can help by shortening the distance between a visitor to your site and a hotel booking. Pictures can also further allow your audience to visualize their experience beforehand.

Information  

An ideal hotel description should cover the following points:

An overview of the hotel property.

A description of the location.

A description of the room/accommodation.

Details about hotel amenities. When describing hotel rooms, you should emphasize space, views, layout, and comfort. Details should also include unique points such as the type of beds and bathroom and other available facilities.  

Final Thoughts

Ideal descriptions for hotels on your site should include a checklist of features as outlined above, which you can expect from professional writers of Best hotel description writing services .

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