Case Studies
Case studies are written by professors at HBS and at renowned business programs worldwide and offer slices of business life, focusing on actual problems and decisions companies face.
Google's Project Oxygen: Do Managers Matter?
Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management...
Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global
Bang Si-Hyuk ('Hitman Bang') is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a 'K-pop' band that has found unparalleled success around the globe-a remarkable feat given that most of their songs are in...
Cirque du Soleil
Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500...
GE's Two-Decade Transformation: Jack Welch's Leadership
GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business...
Pinckney Street
Although inexperienced in real estate, Edward Alexander hopes in June 2013 that youthful enthusiasm and an $240,000 in savings and inheritance will help him enter the real estate business. His experience chronicles the process of finding, evaluating, and...
Army Crew Team
The coach of the varsity Army crew team at West Point assembled his top eight rowers into the first crew team and the second tier of rowers into the second team using objective data on individual performance. As the second boat continually beat the first...
Chase Sapphire: Creating a Millennial Cult Brand
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers,...
Trader Joe's
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United...
Amazon.com, 2021
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit...
Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance
Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton's 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton's career as an officer in the British Merchant...
The Tulsa Massacre and the Call for Reparations
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their...
Replika AI: Alleviating Loneliness (A)
Mondelez India Social Media Crisis: Sugar Content in Bournvita
In April 2023, an issue emerged around the elevated level of sugar found in Mondelez India's nutritional beverage, Bournvita. The sequence of events began with the posting of a 90-second video by a prominent social media influencer, which rapidly gained...
Carnival Corp: Cruising In the Time of Covid
Korea Venture Investment Corporation
Korea Venture Investment Corporation is the venture capital arm of the Korean government with a founding mission to build a domestic startup ecosystem that would be as competitive as Silicon Valley. KVIC manages a basket of funds-of-funds and has become...
Mitigating Climate Change with Machine Learning
This note highlights how machine learning is being used to decarbonize (reduce GHG emissions) several key sectors including electricity, transportation, building, industrial processes, and agriculture -- and how machine learning is being used to...
SundaySky: Changing Customer Experiences Through Personalized Video
In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new...
Open Source Machine Learning at Google
Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for...
Is Rice Climate's Next Petrol? Sustainability at Loc Troi Vietnam
Could rice become as crucial as petrol in the fight against climate change? In 2023, Nguyen Duy Thuan, General Director of Loc Troi Group (Loc Troi) Vietnam, was sceptical. His company, the largest rice producer in the country, faced a pivotal moment in...
All Home CA: Ending Homelessness Easy as 1-2-4?
Lowe's: Improving the Total Home Strategy
In 2023, Marvin Ellison, CEO of Lowe's, contemplated enhancements to the company's Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company,...
RMZ 4.0: "How fast do we want to run?"
In 2023, RMZ Corporation ("RMZ") a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its...
ASA Philippines: Making Financial Inclusion Possible
Kamrul Tarafder was the President and CEO of ASA Philippines Foundation, a social enterprise dedicated to empowering women by providing microloans for them to start or run small businesses. Unlike traditional microfinance models, these loans are...
Your True Moral Compass
Taffi: Entrepreneurship in Saudi Arabia
Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business's most ambitious pivot...
Biogen and the Aduhelm Melee
Alzheimer's Disease is a devastating condition affecting millions of Americans. At this time, there is no cure. In 2021, Biogen's Aduhelm (aducanumab) received FDA approval under the accelerated approval pathway after a controversial approval process. ...
Dabur India Ltd.: Building Efficiency and Optimizing Retail Performance
In August 2022, a senior sales executive at Dabur India Ltd. was facing mounting pressure to meet the company's sales and distribution key performance indicators. He was responsible for urban retail expansion, as well as promoting new products in a...
WayCool: Reimagining the Food Supply Chain
Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores,...
Adventures Inc: 21st Century Brand Building
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity's skill in creating content and entertaining fans with Adventures' skill in consumer packaged goods marketing...
Jubilee Enterprises of Thailand: Growing through insights
Unyarat Pornprakit (Unya) is the youthful chief executive officer of Jubilee Enterprise PLC, a diamond jewelry retailer. Since Unya became CEO in 2008, she has expanded the chain to 128 stores and grown the revenue to $400 million. She has managed to...
Seed Stage Fund: Dispute in Venture Capital (B) - Paul Chambers
This role-play exercise presents students with a realistic and complex negotiation challenge: it asks them to participate in a quantifiable negotiation between managing partners in a venture capital fund who are embroiled in a co-founder dispute. The...
Code Tenderloin: A Small Black-Led Nonprofit Tackling Tough Social Issues in San Francisco
In late 2020, Maria Judice and the other members of the senior leadership team of Code Tenderloin (CT), a Black-led, nonprofit community support organization based in San Francisco, were wrestling with several challenges, especially around hiring to...
Beirut International Model United Nations: Conference-Planning System
On a day in early June 2017, Fadi Kanaan, a member of the organizing committee of the Beirut International Model United Nations (BEYMUN) conference at the American University of Beirut (AUB), sat in front of college hall feeling very excited yet worried...
Hampstead Tea: Coping with Brexit
In March 2021, the founder of Hampstead Tea, a specialty-tea processor based in London, United Kingdom, found herself at a crossroads. Since 1995, the founder had been exporting packaged tea to countries in the European Union (EU) as well as selling it...
Orange Sky: Balancing Commitment to Cause and Well-Being
Orange Sky Australia evolved as an entrepreneurial non-profit organization offering two primary services for the homeless: mobile laundering of clothes and engaging in genuine, individual, face-to-face connections through conversation. In February 2024,...
Bauer Hockey: Navigating a Sponsorship Crisis - Epilogue (B)
On October 10, 2022, Mary-Kay Messier, vice-president global marketing of Bauer Hockey (Bauer), was faced with a difficult decision on the future of Bauer's sponsorship of Hockey Canada. Hockey Canada was experiencing widespread fallout from sexual...
Bauer Hockey: Navigating a Sponsorship Crisis (A)
Co-operate or Control? Credit Union Wealth Management in Canada
In November 2016, the chief executive officer of Credit Union Central of Manitoba was reading the report Credit Union Wealth Management Strategic Option Assessment, which he had commissioned several months earlier. He saw the report as the best and...
Simira Diagnostics: Is Crafting the Brand Identity Enough?
In January 2023, the diagnostic services provider Simira Diagnostics (Simira), founded in Navi Mumbai, India, in 2017, decided to launch a company-wide rebranding project. When unveiling the new logo to the team, the co-founder emphasized the need to...
Vimto Arabia: Navigating Cultural Marketing Landscapes
The UK brand Vimto was successfully integrated with the Ramadan season in the Persian Gulf region, which presented a compelling narrative of strategic brand adaptation and cultural sensitivity. Through a strategic partnership between the British company...
Zoho Corporation: The Tale of a Purpose-Driven Profit-Making Firm
Zoho Corporation Ltd. (Zoho) was a privately held technology company that provided a suite of software applications for businesses of all sizes. The company was founded in 1996 with the aim of providing affordable, easy-to-use software applications to...
Worxogo: Nudging for High Employee Performance
Based on their extensive consulting and advisory experience in large-scale consulting transformations for various large enterprises, Ramesh Srinivas and his colleagues at Worxogo Solutions Pvt. Ltd. (Worxogo) in Bengaluru, India, had launched an...
Norfolk Housing Association: Social Enterprise Considers Growth Opportunity
As Chief Executive Officer Maya Kambeitz sat in her Calgary office preparing for the upcoming mid-2018 board meeting, she considered a potential growth strategy for Norfolk Housing Association (Norfolk Housing) that would align with its core values: to...
ITC Limited: Diversification Strategy
Present-day ITC Limited (ITC) is a well-diversified company with a presence in various businesses, including fast-moving consumer goods (FMCG), hotels, agribusiness, paperboards and paper, and packaging. The 113-year-old India-based company has de-risked...
New World Development: Balancing Sustainability and Financial Stability
In January 2023, the chief executive officer of New World Development Co. Ltd. (New World Development) faced a critical decision. With travel set to resume between Hong Kong and Mainland China, opportunities and challenges emerged in the post-pandemic...
ToTrade: Optimizing Performance through the Supply Chain Finance Network
By early 2022, Zhongguang Yiyun Supply Chain Management Co. Ltd. had spent six years developing its supply chain management (SCM) and supply chain finance (SCF) platform, ToTrade. The platform collaborated with multiple banks and focal companies to...
Dassai: Opening a Sake Brewery in the United States
The Japanese sake market witnessed a 40-year decline, fueled by shifting consumer preferences and an aging customer base. Asahi Shuzo Co. Ltd. (Asahi Shuzo), a once-struggling brewery from Yamaguchi, defied the trend with the success of its singular...
Transforming Tradition: The Ritual of the Calling of an Engineer
In their final year of studies, many engineering students in Canada eagerly anticipate reciting their obligation and receiving their "ring" as part of the century-old iron ring ceremony (i.e., the Ritual of the Calling of an Engineer). Most students are...
Silicon Valley Bank: Bargain Buy or a Bankrupt?
On March 8, 2023, Silicon Valley Bank (SVB) disclosed its plans to raise USD 1.75 billion to seal a hole in its balance sheet from an unsuccessful sale of a fixed-income portfolio that had reportedly resulted in substantial losses. This unexpected move...
Influencer's Image: Crafting a Strong Career and Personal Brand
In 2023, Vasudha Rai had positioned herself as a brand in the health, wellness, and beauty market in India, with a cumulative 92,000 followers across platforms. To strengthen her personal brand moving forward, she conducted a brand audit. Basedon the...
Maersk's Sailing Routes: Reroute, Reorganize, or Relax
A.P. Moller - Maersk A/S (Maersk) dominated the shipping business as the world's second-largest container shipping company in terms of fleet size and capacity of handling cargo. In December 2023, Houthi attacks on various Maersk vessels passing through...
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Harvard T.H. Chan School of Public Health Case-Based Teaching & Learning Initiative
Teaching cases & active learning resources for public health education, the case study handbook, revised edition: a student's guide.
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The Case Study Handbook: A Student's Guide
William ellet.
Revision includes study guides and new insight for students
The business case study is a powerful learning tool. This practical guide provides students with a potent approach to:
- Recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations
- Quickly establish a base of knowledge about a case
- Write persuasive case-based essays
- Talk about cases effectively in class
The Case Study Handbook comes with downloadable study guides for analyzing and writing about different types of cases, whether they require a decision, an evaluation, or problem diagnosis.
Individual chapters are available in PDF for purchase or to assign in a class.
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Downloadable Study Guides
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About the Author
William Ellet has worked with MBA students for over thirty years. He has taught at Harvard Business School, Brandeis University, George Washington University, and the University of Miami. He has facilitated case teaching seminars for Harvard Business Publishing and as a consultant in China, Saudi Arabia, the United States, Mexico, Honduras, Guatemala, Colombia, Peru, Chile, and Brazil. His publications include an online course (Management Communication), this book, cases, and a video, all published by Harvard Business School or Harvard Business Publishing.
With cases, you need to change how you read and, ultimately, how you think. Cases are a jigsaw puzzle with the pieces arranged in a confusing pattern. You need to take the pieces and fit them into a pattern that helps you understand the main issue and think about the optimal ways to address it. You need to be comfortable with less than perfect information and an irreducible level of uncertainty. You need to be able to filter the noise of irrelevant or relatively unimportant information. You need to focus on key tasks that allow you to put pieces together in a meaningful pattern, which in turn will give you a better understanding of the main issue and put you in a position to make impactful recommendations. The Case Reading Process Read the first and last sections of the case. What do they tell you about the core scenario of the case? These sections typically give you the clues needed to identify the core scenario. Take a quick look at the other sections and the exhibits to determine what information the case contains. The purpose is to learn what information is in the case and where. Avoid reading sections slowly and trying to memorize the content. Stop! Now is the time to think rather than read. What is the core scenario of the case? What does the main character have to do? What is the major uncertainty? Identify the core scenario by asking the 2 questions. Once you are reasonably certain of the core scenario—decision, evaluation, or problem diagnosis—you can use the relevant framework to ask the questions in the next step. Those questions will give you a specific agenda for productively exploring the case. What do you need to know to accomplish what the main character has to do or to resolve the major uncertainty? List the things you need to know about the situation. Don’t worry about being wrong. This is probably the most important step of the entire process. If you don’t know what you’re looking for in the case, you won’t find it. The right core scenario framework will prompt you to list things that you need to explore. For example, for a decision scenario case, you should think about the best criteria the main character can use to make the decision. To determine criteria, think about quantitative and qualitative tools you’ve learned that can help you. Go through the case, skim sections, and mark places or takes notes about where you find information that corresponds to the list of things you need to know. You’re ready for a deep dive into the case. Carefully read and analyze the information you’ve identified that is relevant to the things you need to know. As you proceed in your analysis, ask, How does what I’m learning help me understand the main issue? The most efficient and least confusing way to read and analyze is to peel the onion—to study one issue at a time. For instance, let’s say that a decision has financial and marketing criteria. Analyzing the financial issues separately from marketing is far less confusing than trying to switch back and forth. As your analysis moves from issue to issue, you may discover gaps in your knowledge and have to add items to your list of what you need to know. Your ultimate goal is to arrive at a position or conclusion about the case’s main issue, backed by evidence from the case. Remember, there are usually no objectively right answers to a case. The best answer is the one with the strongest evidence backing it. As you learn more, ask, How does what I know help me understand the main issue? When you are preparing a case for class discussion, consider alternative positions. Finally, take some time to think about actions that support your position. What actions does your position support or require? In the real world, analysis is often followed by action. A decision obviously has to be implemented. Usually the entire point of a problem diagnosis is to target action that will solve the problem. And even evaluation has an important action component: sustaining the strengths and shoring up the weaknesses that it has revealed.
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HBS Select Case Study Collection • More than 2,000 Harvard Business School case studies
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This site is compliant with the W3C-WAI Web Content Accessibility Guidelines HOFSTRA UNIVERSITY Hempstead, NY 11549-1000 (516) 463-6600 © 2000-2009 Hofstra University  Case collection: Harvard Business Publishing About Harvard Business PublishingHeadquartered in Boston, Massachusetts, Harvard Business Publishing (HBP) is the leading provider of teaching materials for management education. HBP was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. HBP's mission is to improve the practice of management in a changing world. This mission influences how they approach what they do and what they believe is important. With approximately 450 employees, primarily based in Boston, with offices in New York City, India, Singapore, Qatar and the United Kingdom, HBP serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers. HBP has a conventional governance structure comprising a Board of Directors , an internal Executive Committee , and Business Unit Directors. About the collectionThe Case Centre distributes a comprehensive range of materials including the complete collection of more than 7,500 Harvard Business School case studies, teaching notes, background notes, case videos, and a selection of software ancillaries. Also included are:
Additional top quality HBP teaching materials available from The Case Centre include:
HBP also offer a number of free cases. Browse here Collection contactFor any queries related to the Harvard Business Publishing collection, please visit: Travis Stewart e [email protected] Browse the full collection Browse prize-winning casesAvailable from the case centre. The HBP collection of over 16,000 cases, and their accompanying instructor materials, software and videos, 7,000 management articles and 2,000 individual book chapters are available from The Case Centre. See what's available There are restrictions on the distribution of some items. To see any restrictions login to our site (or register if you've not already done so) and use our online search to find the item you're interested in. Any restrictions will be shown alongside the product. Materials from Harvard Business Publishing are not available to customers at corporate organisations or at organisations in China.  www.hbsp.harvard.edu/educators Top ten bestselling casesBrowse the top ten bestselling cases from Harvard Business Publishing in 2023. Browse the full collection View all case collections Learning with cases can be a challenging experience. Our interactive study guide takes students through the process, providing practical tips, tricks and tools.  Discover more  Case Study Resources for the iSchool
Harvard Case StudiesHarvard business review articles and case studies in business source elite.
Harvard Business Publishing case studies cover all areas of management, business planning, marketing, accounting, finance, organizational behavior, entrepreneurship and more. The case studies range from 10 to 30 pages in length and often include an author provided guide, called a “teaching note,” on how to teach the case in the classroom. These case studies should not be confused with the short case studies published in the Harvard Business Review and available in full text via SU Libraries' database Business Source Elite. Access to the Harvard Business Publishing case studies requires individual purchase of cases , including purchase of copyright permission in situations where multiple copies are desired. Harvard does not offer institutional subscriptions that permit an academic library to subscribe to these case studies.
Find the Harvard Business Review in Business Source Elite (which indexes HBR content back to 1922 and provides full-text article coverage from 1985 thru the present, including HBR articles and case studies) via the link below:
NOTE: The case studies in HBR are short (around four pages each) and should not be confused with the premium Harvard Business Publishing case studies noted on this page under "Harvard Case Studies." Please note that Harvard Business Review articles provided by EBSCOhost are intended for individual academic use only. The following notice accompanies each Harvard Business Review article in Business Source Elite: " Harvard Business Review Notice of Use Restrictions, May 2009 Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact [email protected] ." Harvard Business Review 500 At the request of Harvard Business Publishing, EBSCO has made 500 of the most popular Harvard Business Review articles read only by disabling the printing, saving, and persistent linking functionality for these articles in Business Source Elite. All Business Source Elite subscribers (including SU Libraries) were offered the option to restore this basic functionality by paying an additional annual premium fee. When Syracuse University Libraries requested a quote from EBSCO to restore full access to the 500 HBR articles, we were presented with a significant five figure amount. SU Libraries is disinclined to pursue the option to restore full access to the HBR 500 by paying this premium. Not only is the price per article exorbitant, but more importantly, agreeing to such a fee in order to restore access to content for which we have already paid , could set a terrible precedent. What matters and what we wish to emphasize is that, if HBP’s new model catches on, having to essentially pay twice (or multiple times) for the same online content will erode the Libraries’ ability to provide other resources to the SU research community. In short, it’s a zero-sum game when it comes to Libraries’ acquisitions that support research, and this development further adds to the costs of supporting scholarship. In declining to license with HBP under the proffered terms, the SU Libraries’ goal is to protect our ability to support research at SU to our utmost. While that may sound contradictory, at least in the short-term, in the long-term it most assuredly is not.
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Finding Case Studies
Harvard Business Articles versus CasesHow to identify and obtain business school cases. Due to publishers' terms and copyright restrictions, business school case studies are unavailable through the library or its course readings (reserve) service. For alternatives, try the library's database subscription for Sage Business Cases . Options for Students:
Options for Faculty:
Business Source Ultimate: An Inventory or Index for Identifying Harvard Business School CasesSearch Harvard's website for the most comprehensive, current inventory, or try these strategies in the Business Source Ultimate database to efficiently discover which Harvard cases exist on particular companies or topics.
Obtain the actual case directly from Harvard. Only the case studies that are published in the Harvard Business Review magazine will be available in full image within Business Source Ultimate. Some tips to find books and films on a topic or company, or books that contain chapters or case studies on it, within the JHU Libraries' Catalog, Catalyst :
case, case studies, best practices, successes, failures, mistakes, example
Emerald is a publisher-specific package of electronic journals in business and other subjects. If you are interested in cases about business and management in emerging market countries, click on the link for the Case Studies Collection once you access Emerald or use the separate link for the Emerald Emerging Markets Case Studies Collection.
Analyzing and Teaching Cases
Helpful sources on how to analyze and discuss cases include:
 Find case teaching resources for instructors, and related options, under the Case Method menu at Harvard Business School Publishing's website. Harvard Business School Publishing's Case Method Teaching Resources
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Research Resources: History of the Case Method at HBS  Compiled by the HBS Archives, this guide provides links to key sources on the history of teaching with the case method at Harvard Business School and its expansion to business schools around the globe. Published resources are available online or at Baker Library, HBS and other Harvard Libraries.
Case Method 100 Years Visit the Case Method 100 Years website to see video interviews with faculty and alumni, news articles, and an illustrated timeline of 100 years of the case method at HBS. Case Method Centennial Celebration: General Shoe Company (April 20, 2022) At the Case Method Centennial Celebration, Professor Jan Rivkin taught the School's first case to staff, faculty, and students, with opening remarks from Dean Datar. “ Exploring the Relevance and Efficacy of the Case Method 100 Years Later ,” Harvard Business Publishing, April 13, 2021. This is the first in a five-part series celebrating the centennial of the first case. The other four parts are linked on the page. The HBS Case Method Defined (January 20, 2021) Take a Seat in the Harvard MBA Case Classroom (May 28, 2020) “ Discover the Case Method ,” MBA Voices (May 8, 2019) In this video, students discuss their experiences learning via the case method. Celebrating the General Shoe Company, the Inaugural HBS Case (April 12, 2019) In this video, Professor Jan Rivkin discusses the first case and the history of the case method. Inside the Case Method (April 10, 2009)
Andrews, Kenneth R., ed., The Case Method of Teaching Human Relations and Administration: An Interim Statement . Cambridge: Harvard University Press, 1951. This book is a collection of chapters by HBS faculty and staff, with sections on Teaching and Learning, Training in Industry, and Research Problems in Human Relations. Christensen, C. Roland, et al., Education for Judgment. Cambridge: Harvard Business School Press, 1991. Resources -- The Christensen Center for Teaching and Learning The Christensen Center for Teaching & Learning maintains its own list of resources for faculty and students. Copeland, Melvin T., And Mark an Era: The Story of the Harvard Business School . Boston: Little Brown, 1958. This is a history of Harvard Business School, written by Melvin T. Copeland, professor and Director of the Division of Research, who was instrumental in the early development of the case method and who authored the first published book of cases, Marketing Problems . Donham, Wallace B., Dean’s Report, “ Graduate School of Business Administration ,” Reports of the President and the Treasurer of Harvard College, 1919-1920, Official Register of Harvard University , vol. xviii, no. 7, March 3, 1921, pp. 111-135. On pages 119-121 of this report from Dean Donham to Abbott Lawrence Lowell, Harvard University’s twenty-second president, Donham discusses the challenges of gathering cases for business education, as compared to the field of law. Donham, Wallace B., Dean’s Report, “ Graduate School of Business Administration ,” Reports of the President and the Treasurer of Harvard College, 1922-1923, Official Register of Harvard University , vol. xxi, no. 6, February 29, 1924, pp. 107-138. On pages 117-122 of this report from Dean Donham to Harvard University President A. Lawrence Lowell, Donham describes efforts to increase the collection and distribution of cases. Donham, Wallace B., Dean’s Report, “ Graduate School of Business Administration ,” Reports of the President and the Treasurer of Harvard College, 1941-1942, Official Register of Harvard University , vol. xli, no. 23, September 26, 1944, pp. 257-291. This is Dean Donham’s final report to James B. Conant, Harvard University’s twenty-third president, in which he reflects on the evolution of the school and the case method during his tenure as Dean. Foster, Esty and Philip B. Hoppin, “ The Harvard Business School 1908-1936 ,” Harvard Business School Bulletin , vol. XII, no. 4, July 1936, pp. 266-278. This is a history of the school through 1936, which covers the introduction and use of the case method, among other topics. Garvin, David, “ Making the Case: Professional Education for the World of Practice ,” Harvard Magazine , September-October 2003. McNair, Malcolm P., ed., The Case Method at the Harvard Business School: papers by present and past members of the faculty and staff . Boston: McGraw-Hill Book Co.,1954. This book includes a few cases, some reflections from recent graduates, and chapters on pedagogy and research. A review and the table of contents was printed in the HBS Bulletin in Spring 1954.
Culliton, James W., “Writing Business Cases,” in McNair, Malcolm P., ed. , The Case Method at the Harvard Business School: papers by present and past members of the faculty and staff . Boston: McGraw-Hill, 1954. Culliton, James W., Handbook on Case Writing . Makati, Rizal, Philippines: Asian Institute of Management, 1973. Copeland, Melvin T., And Mark an Era: The Story of the Harvard Business School . Boston: Little Brown, 1958, pp. 227-238 . This section of And Mark an Era describes the formation of the Bureau of Business Research and the methods of case collection. David, Donald K., Dean’s Report, “ Graduate School of Business Administration ,” Reports of the President and the Treasurer of Harvard College, 1953-1954, Official Register of Harvard University , vol. lii, October 31, 1955, no. 28, pp. 621-651. On pages 636-641 of this report from Dean David to Harvard University President Nathan Pusey, David describes the creation of the Office of Case Development and efforts to distribute cases more widely. Fayerweather, John, “The Work of the Case Writer,” in McNair, Malcolm P., ed., The Case Method at the Harvard Business School: papers by present and past members of the faculty and staff . Boston: McGraw-Hill Book Co., 1954. “ How Cases Get That Way ,” Harvard Business School Bulletin , vol. 30, no. 3, Autumn 1954, pp. 34-35. This is a description of how cases were written for the Written Analysis of Cases course, which had been introduced a few years earlier and ran until the early 1970s. Lawrence, Paul R., “The Preparation of Case Material,” in Andrews, Kenneth R., ed., The Case Method of Teaching Human Relations and Administration: An Interim Statement . Cambridge: Harvard University Press, 1951. McNair, Malcolm P., “The Collection of Cases,” in Fraser, Cecil E., ed., The Case Method of Instruction: a Related Series of Articles . Boston: McGraw-Hill Book Co., 1931. “ McNair on Cases ,” Harvard Business School Bulletin , vol. 47, no. 4, July-August 1971, pp. 10-13. This piece is a collection of remarks by Professor Malcolm McNair on the art of writing cases.
Bailey, Joseph C., “A Classroom Evaluation of the Case Method.” Harvard Educational Review , Summer, 1951. Barnes, Louis B., et al., T eaching and the Case Method : Text, Cases, and Readings . 3rd ed. Cambridge: Harvard Business School Press, 1994. Berrien, F. K., "Instructor's Appendix," in Comments and Cases on Human Relations , New York: Harper Brothers, 1952. Cabot, Philip, “The Case System,” Ex Libris , vol. iii, no. 1, January 1928. Christensen, C. Roland, Teaching by the Case Method: Past Accomplishments, Future Developments . Boston: Division of Research, Harvard Business School, 1981. Copeland, Melvin T., “ The Expansion of the Case Method of Instruction ,” Harvard Business School Bulletin , vol. xviii, no. 3, Summer 1942, pp. 225-227. This article is an overview of the first 20 years of case collection and instruction. Copeland, Melvin T., And Mark an Era: The Story of the Harvard Business School , Boston: Little Brown, 1958, pp. 254-272 . In this chapter of And Mark an Era , Copeland recounts the introduction of the case method and describes its pedagogy. Culliton, James W., “The Question that Has Not Been Asked Cannot Be Answered,” Education for Professional Responsibility , Pittsburgh: Carnegie Press, 1948, pp. 85-93. David, Donald K., “Methods of Teaching Business in Schools of Business,” The Ronald Forum, Proceedings of the Seventh Annual Meeting of the American Association of Collegiate Schools of Business , 1925. Donham, Wallace B., “ Business Teaching by the Case System ,” The American Economic Review , vol. 12, no. 1, March 1922, pp. 53-65. In this article, Donham compares the pedagogy of business and law through the lens of the case method and describes the use of cases in the classroom. Fraser, Cecil E., ed. The Case Method of Instruction: a Related Series of Articles . Boston: McGraw-Hill Book Co., 1931. This volume includes some chapters on the case method in general, as well as chapters on the case method in specific fields of business, such as marketing and finance. The chapters are authored by HBS faculty, including Donham, Doriot, and McNair. A brief review was published in the HBS Bulletin . Parsons, Floyd W., “Harvard Teaching Business the Way it Teaches Law,” World’s Work , June 1923. Schaub, L. F., “ The Case System of Instruction in Business Management ,” Harvard Graduates’ Magazine , June 1910, pp. 641-644. This is one of the earliest published descriptions of the case method at HBS. Lincoln Schaub would later be Assistant Dean and briefly Acting Dean after the departure of Dean Gay. Taeusch, C. F., “ The Logic of the Case Method ,” The Journal of Philosophy , vol. 25, no. 10, 1928, pp. 253-263. This article is focused primarily on the study of law, but examines the case method as a means of teaching good judgement and ethics. In this same year, Taeusch joined the HBS faculty to teach the first full course on business ethics, using the case method. Turner, Glen, “Teaching Business by the Case Method,” California Journal of Secondary Education , October 1938, p. 338-349.
“ The Alumni Forum: The Business School’s Factor Sheet ” Harvard Business School Bulletin , vol. xvi, no. 2, February 1940, pp. 119-124. This article summarizes the results of a survey of alumni, and includes many quotes from former students on the pros and cons of the case method. Carson, W. Waller, Jr., “Development of a Student Under the Case Method,” in McNair, Malcolm P., ed. The Case Method at the Harvard Business School: papers by present and past members of the faculty and staff . Boston: McGraw-Hill Book Co., 1954. “ Case Method of Instruction ,” Course Catalog, Official Register of Harvard University, Graduate School of Business Administration , vol. lii, no. 10, May 31, 1955, pp. 27-28. This segment describes the role of cases in the curriculum in 1955. “ General Statement ,” Course Catalog, Official Register of Harvard University, Graduate School of Business Administration , vol. xxii, no. 5, February 20, 1924, pp. 10-29. Pages 16-18 briefly describe the role of cases in the curriculum in 1924. Gragg, Charles I., “Because Wisdom Can’t be Told,” in Andrews, Kenneth R., ed., The Case Method of Teaching Human Relations and Administration: An Interim Statement . Cambridge: Harvard University Press, 1951. In this chapter, Gragg describes the impact of the case method on the student experience. Donham, Wallace B., Dean’s Report, “ Graduate School of Business Administration ,” Reports of the President and the Treasurer of Harvard College, 1938-39, Official Register of Harvard University , vol. xxxvii, no. 12, March 30, 1940, pp. 265-283. In this report to President Conant, Donham describes the role that case collection and distribution, increasingly to other schools of business, plays in the financial health of the school. Hunt, Pearson, “ Exporting the Case Method ,” Harvard Business School Bulletin , vol. 31, no. 1, Spring 1955, pp. 5-10. This is an abridged printing of a talk that Hunt gave on the use of the case method at European schools of business. Tagiuri, Renato, “The Foreign Student and the Case Method in Business Administration: Some Remarks Concerning the Learning Process,” The Journal of Social Psychology , vol. 53, no. 1, 1961, pp. 105-111. Professor Tagiuri taught and represented HBS at business schools in Europe and Central America. In this article he describes his experience teaching to a non-American audience. Tosdal, Harry, “ The Case Method in Teaching Business Executives ,” Harvard Business School Bulletin , vol. vi, no. 4, April 1, 1930, pp. 152-154. This article describes the early stages of executive education at HBS, and the adaptation of the case method to students who are already experienced businessmen. Campbell, Scott, “ Teaching by the Case Method ,” Harvard Business School Bulletin , vol. 60, no. 6, December 1984, pp. 88-95. This article describes a symposium for educators who teach by the case method. Participants represented 24 states and six countries.
Blanding, Michael, “ The Tulsa Massacre: Is Racial Justice Possible 100 Years Later? ,” HBS Working Knowledge , March 2, 2021. This article describes the context and innovation of the interactive multimedia case, “ The Tulsa Massacre and the Call for Reparations ,” which was made available to the public. Gibson, George W., “ Cases on Film ,” Harvard Business School Bulletin , vol. 31, no. 3, Autumn 1955, pp. 34-35. In this article, the director of the audio-visual department announces the introduction of filmed cases. “ While the Cat’s Away: A Case in Pictures ,” Harvard Business School Bulletin , vol. 33, no. 2, Summer 1957, pp. 15-18. This Bulletin article shows a sample of images from one of the early cases on film. “ Where Do We Go From Here? HBS Marks its Fiftieth Year by Re-examining its Mission in a New Society ,” Harvard Business School Bulletin , vol. 34, no. 2, April 1958, pp. 4-16. This Bulletin article includes a reflection on improvements to the case method and a look forward at possible changes.
Bureau of Business Research records The Bureau of Business Research was formed in 1911 and was responsible for all research conducted at the school, including the writing of cases, until the formation of the Office of Case Development in 1953. Bureau of Business Research instructions to agents on standard practice These instructions, issued under the guidance of Malcolm P. McNair, were intended to standardize the case writing process. C. Roland Christensen papers Christensen was a leader in case method pedagogy; the Christensen Center for Teaching and Learning is named in his honor. His papers include case writing materials and research for his books on the subject. Dean’s Office Correspondence Files (Edwin F. Gay, Dean) Gay was the first Dean of HBS, from 1908 to 1919. Although the case method was not fully implemented until after his tenure, he oversaw the early discussions of pedagogy and the use of the law school as a model. Dean’s Office Correspondence Files (Wallace B. Donham, Dean) Donham was Dean of HBS from 1919 to 1942, during which time he oversaw the formalization and expansion of the case method. Kenneth Andrews papers Andrews published extensively on the case method and his papers include the research materials for his book, The Case Method of Teaching Human Relations and Administration , included above. Melvin Thomas Copeland papers Copeland was the author of the first published book of cases, Marketing Problems , and was the Director of the Bureau of Business Research from 1916 to 1926. Malcolm P. McNair papers McNair was the Assistant Director of the Bureau of Business Research from 1922-1929 and Managing Director from 1929-1933. He wrote many articles about the case method and edited a collection of papers on the case method by HBS faculty and staff (included above in the first section of this guide). Office of the Dean subject files Spanning from 1908 to 1955, this collection documents the activities of the Office of the Dean, including case collection, distribution, and teaching. Wallace Brett Donham cases and teaching files This is a collection of cases that Dean Donham compiled, edited, and taught. It also includes some of Donham's lecture notes. Visit HBS History to learn more about the HBS Archives and how to access collections.
The HBS Case Method
Take a Seat in the MBA Classroom
How the HBS Case Method Works How the Case Method Works
Student Perspectives “I’ve been so touched by how dedicated other people have been to my learning and my success.” Faculty Perspectives “The world desperately needs better leadership. It’s actually one of the great gifts of teaching here, you can do something about it.” Alumni Perspectives “You walk into work every morning and it's like a fire hose of decisions that need to be made, often without enough information. Just like an HBS case.” Celebrating the Inaugural HBS Case “How do you go into an ambiguous situation and get to the bottom of it? That skill – the skill of figuring out a course of inquiry, to choose a course of action – that skill is as relevant today as it was in 1921.” |
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Harvard Business Publishing offers case collections from renowned institutions worldwide. Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals. ... The Case Analysis Coach is an interactive tutorial on reading and analyzing a case study. The Case ...
Harvard Business Publishing offers a complete catalog of business case studies, articles, books, and simulations to add dynamic, real-life perspectives to undergraduate, MBA, and executive education programs.
Case studies featuring Black protagonists. Curated: August 03, 2020 . Oprah! William W. George ... Harvard Business Publishing is an affiliate of Harvard Business School. ...
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Case Studies. Case studies are written by professors at HBS and at renowned business programs worldwide and offer slices of business life, focusing on actual problems and decisions companies face. Featured. ... Harvard Business Publishing is an affiliate of Harvard Business School.
Harvard Business Publishing is an affiliate of Harvard Business School. Buy real-world case studies, written by professors at HBS and other renowned business programs.
Register now for Free Access to Case Studies from Harvard and Other Renowned Institutions. Your free Harvard Business Publishing educator account includes - Access to over 50,000 learning materials - Latest ideas from Harvard Business Review - Digital access to teaching guides & resources
Many of our cases are available for sale through Harvard Business Publishing in the Harvard T.H. Chan case collection.Others are free to download through this website.. Cases in this collection may be used free of charge by Harvard Chan course instructors in their teaching.
The internal case-publishing enterprise, which in 1980-1981 shipped 100 million pages to 6,000 customers around the world, but lost money, shifts to computer-based fulfillment. ... Harvard Business School Publishing Created. HBS Publishing is created as wholly-owned subsidiary of Harvard University. 1995. First Multi-media Case on Pacific ...
The business case study is a powerful learning tool. This practical guide provides students with a potent approach to: ... He has facilitated case teaching seminars for Harvard Business Publishing and as a consultant in China, Saudi Arabia, the United States, Mexico, Honduras, Guatemala, Colombia, Peru, Chile, and Brazil. His publications ...
• More than 2,000 Harvard Business School case studies • Curated by editors from Harvard Business Publishing • Give students the perspective and context they need to navigate the current workplace and prepare for their careers • Built around themes that are essential knowledge in today's business context but often not covered in ...
Best-Selling Cases Across Disciplines. Leading provider of teaching materials for management education. Cases introduce students to a wide array of business issues, from introductory basics to cutting-edge problems and opportunities. In this collection, you'll find a representative sample of today's best-selling cases in each discipline.
The Case Centre distributes a comprehensive range of materials including the complete collection of more than 7,500 Harvard Business School case studies, teaching notes, background notes, case videos, and a selection of software ancillaries. Also included are: Brief Cases that are rigorous and compact with five-eight pages and three-four exhibits.
Harvard Business Publishing case studies cover all areas of management, business planning, marketing, accounting, finance, organizational behavior, entrepreneurship and more. The case studies range from 10 to 30 pages in length and often include an author provided guide, called a "teaching note," on how to teach the case in the classroom.
Books. This book gives practical advice on how to teach with cases at institutions where it is not the primary pedagogy. This is a book of cases used in the development of Case Teachers. This book gives an overview to the philosophy and applied strategies of teaching in a participant-centered learning environment.
Note: We would like to thank Harvard Business School Publishing for permission to incorporate the video clips that appear in the Case Method in Practice section of our website. The clips are drawn from video excerpts included in Participant-Centered Learning and the Case Method: A DVD Case Teaching Tool (HBSP, 2003).
The HBR Case Study is a fictional account of a business dilemma with advice from several experts suggesting how to solve ... Harvard Business Publishing is an affiliate of Harvard Business School. ...
1. COVID-19 at Oxford University Hospitals. Karthik Ramanna, Professor of Business and Public Policy, University of Oxford. "The case COVID-19 at Oxford University Hospitals is set in mid-March of this year, just before the lockdowns and the first wave of the pandemic was expected to hit the West. There was a lot of uncertainty and anxiety ...
Harvard Business Publishing offers a complete catalog of business case studies, articles, books, and simulations to add dynamic, real-life perspectives to undergraduate, MBA, and executive education programs.
Harvard Business School Publishing's brief handout for students (available for purchase by individuals) The Case Study Handbook by William C. Ellet. Call Number: HD30.4.E435 2007. Analyze, discuss and write about case studies more effectively through these tips from Harvard Business School Publishing.
6 QUALITIES OF GREAT CASE WRITERS. Curiosity. Comfort with ambiguity, since cases may have more than one "right" answer. Command of the topic or subject at hand. Ability to relate to the case protagonists. Enthusiasm for the case teaching method. Capacity for finding the drama in a business situation and making it feel personal to students.
The Case Method at the Harvard Business School: papers by present and past members of the faculty and staff. Boston: McGraw-Hill Book Co., 1954. Boston: McGraw-Hill Book Co., 1954. " Case Method of Instruction ," Course Catalog, Official Register of Harvard University, Graduate School of Business Administration , vol. lii, no. 10, May 31 ...
Read and analyze the case. Each case is a 10-20 page document written from the viewpoint of a real person leading a real organization. In addition to background information on the situation, each case ends in a key decision to be made. ... Harvard Business School Spangler Welcome Center (Spangler 107) Boston, MA 02163 Phone: 1.617.495.6128
In 2022, Emtec Inc., an information technology and digital services firm located in Florida, was at a critical juncture. The company had seen immense success as a hardware reseller and managed services provider to government agencies and midmarket companies in the US. But Dinesh Desai, the founder and former chief executive officer, was concerned about decreasing profit margins and ...