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Best Business Plan Courses and Certifications 2023

Anjali Dalal | Nov, 7 2023

Table of Contents

Understanding the intricacies of crafting an effective business plan is essential. Business plan courses and certifications play a crucial role in this process. In this article, we will put down the 12 best business plan courses and certifications .

Why Do You Need A Business Plan?

A well-made business plan can:

Guide Your Business Strategy

A well-crafted business plan can help you make informed decisions and stay on course.

Attract Investors and Lenders

Investors and lenders often require a thorough business plan before committing to your venture. It demonstrates your seriousness and potential for success.

Set Clear Goals and Objectives

A business plan forces you to set clear, measurable goals. It makes it easier to track progress and adapt your strategies as needed.

12 Popular Business Plan Certification Programs At Coggno

12 popular business plan certification courses at Coggno:

• Building A Business Plan Course
• Strategic Business Planning: Strategy Formulation
• Strategic Business Planning: Concept Profile
• Strategic Business Planning: Preliminary Vision Mission Statements
• Business Planning | All Modules
• How To Write A Business Plan For Funding & Growth
• High-Impact Business Planning Course
• Strategic Business Planning: Strategy Implementation
• Business Succession Planning (Course)
• Developing Your Business Plan

1. Building A Business Plan Course

This is a basic 25-minute English program that focuses on crafting a business plan and understanding its contents. It teaches employees whom it is intended for to create a backup plan for contingencies and offers insights into small business statistics. 

Upon finishing the course, participants receive a certificate.

2. Strategic Business Planning: Strategy Formulation

This 60-minute employee-focused course highlights the significance of strategy formulation in achieving organizational goals. It covers essential aspects of strategic business planning, encompassing formulation, implementation, and evaluation. 

With this course, participants acquire theoretical and practical knowledge. It in turn enables them to refine their practices, enhance research skills, and analyze information from diverse sources.

This course doesn’t offer a certificate but is an unmissable course for those seeking to enhance their strategic planning abilities.

3. Strategic Business Planning: Concept Profile

This 60-minute employee-focused course explores international business aspects. It emphasizes the importance of strategic business planning for proactive decision-making. It covers key theories like the Unified Theory of Business Strategy and the Levant program. The course also distinguishes between strategic business plans and traditional business plans, with a focus on long-term goals and marketplace positioning.

The course explains various levels of strategic planning involving top, middle, and operational management while highlighting traditional business planning components such as marketing analysis and financial modeling.

It doesn’t offer a certificate. But you must take this course if you are planning to improve your strategic abilities.

4. Strategic Business Planning: Preliminary Vision Mission Statements

This 60-minute employee-oriented course delves into international business aspects. It underscores the importance of vision and mission statements in strategic business planning. 

The understanding of these statements can shape an organization’s strategic direction and values. The course does not offer a certificate. However, it provides learners with theoretical and practical knowledge to critically analyze information and tackle key challenges in the field. 

5. Business Planning | All Modules

This comprehensive 400-minute English program is designed for employees, with a strong emphasis on the critical importance of strategic business planning for clarity, direction, and proactive decision-making. 

The course covers essential concepts that will help decision-makers to devise practical solutions for various challenges. Participants will also gain access to the Levant Planium—Pro software, complete with detailed instructions for crafting a strategic business plan.

Upon successful completion, participants receive a certificate.

6. How To Write A Business Plan For Funding & Growth

This course is for employees seeking to acquire the skills for creating an effective business plan to secure funding and stimulate business growth. It guides participants through the following: 

• crafting a compelling business plan; 
• offering templates; 
• numerous examples for comprehensive understanding. 

Additionally, it provides online support to address any questions related to the course materials. The course, conducted in English, awards a certificate upon completion and covers a wide range of topics, including:

7. High-Impact Business Planning Course

This practical business planning course prioritizes simplicity and action-oriented plans. It is specifically designed for employees and conducted in English. While it doesn’t provide a certificate, it focuses on the following key topics:

• Understanding the purpose of business planning.
• Distinguishing between strategy, tactics, and operations.
• Crafting a compelling vision statement.
• Defining the keys to success in your business.
• Developing powerful goals and objectives.
• Creating business action plans.
• Simplifying the budgeting process.

The course is aimed at assisting businesses in creating concise, three-page plans with one-page budgets. Its core emphasis is translating your vision into actionable steps and streamlining delegation to efficiently achieve your goals.

8. Strategic Business Planning: Strategy Implementation

This 60-minute course, tailored for employees, delves into various aspects of international business with a specific focus on the critical phase of strategic implementation. 

It emphasizes the importance of effectively executing a strategy following its formulation, highlighting that even a well-devised strategy can fail without proper implementation.

Key points in the course encompass:

• The commitment of the management team to the company’s strategy, vision, and mission.
• Building and maintaining stakeholder relationships.
• Allocating adequate resources, including human resources, for relevant tasks and projects.
• Implementing a formal reporting method to monitor the strategy’s progress.
• Maintaining flexibility to adapt to marketplace changes.

Although it doesn’t offer a certificate, it is a useful course for employees seeking a better understanding of the strategic implementation process.

9. Business Succession Planning (Course)

This course highlights the critical importance of business succession planning for ensuring a company’s long-term survival and success. It goes beyond mere replacement planning, focusing on the effective preparation of individuals to assume leadership responsibilities during transitions.

Key course objectives include:

• Defining business succession planning and its role within the company.
• Establishing the foundations for developing a succession plan.
• Recognizing the significance of mentorship in the process.
• Defining and utilizing a SWOT analysis to establish goals.
• Creating a plan, assigning roles, and executing it.
• Communicating to garner support and manage change.
• Anticipating obstacles, evaluating and adapting goals and plans.
• Characterizing success within the context of succession planning.

The course lasts 60 minutes and provides a certificate upon completion. It also features audio narration.

10. Business Succession Planning (Course)

This course highlights the significance of planning for leadership continuity within a company. It also underlines the potential risks of relying on a single person or a select few for leadership roles, including the possibility of their departure or loss.

Conducted in English and spanning a 60-minute duration, this course is designed for employees seeking to grasp the fundamentals of business succession planning. Although it does not provide a certificate, it is an excellent course for educating employees about the importance of succession planning in securing a business’s future success.

11. Developing Your Business Plan

This short 5-minute course, designed for employees and conducted in English, highlights the significance of having a business plan, not just for new businesses or when seeking loans, but for all businesses. It offers insights into the creation, maintenance, and regular updating of a business plan.

Although it doesn’t provide a certificate, this course is a must-have for employees seeking to grasp the fundamentals of business planning.

12. Business Strategy And Corporate Planning

This course provides employees with the opportunity to master skills related to strategic planning and corporate social responsibility in various business contexts.

The course delves into essential components of a company’s external environment, including industry and competitive analysis, the Five Forces framework, strategic group analysis, key success factors (KSFs), and the role of mission, vision, and values in the strategic planning process.

Conducted in English, it does not offer a certificate.

Get Started With Coggno

In today’s world, where innovation and entrepreneurship are at the top of the agenda, it’s essential to have a solid business plan. Take the above courses and gain competencies to transform your business operations.

Have questions? Contact us for more information or guidance on your business plan journey.

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Online Class: How to Write a Business Plan

• 10 Exams & Assignments
• 4,010 Students have taken this course
• 5 Hours average time

Course Description

Crafting the Blueprint: Mastering the Art of Business Planning

In the bustling world of entrepreneurship, where dreams are vast and the market ever-evolving, having a structured, articulate, and forward-thinking plan is not just advisable, it's indispensable. Many seasoned CPAs assert that the absence of a well-crafted business plan is the prime pitfall for nascent businesses. A business without a plan is like a ship without a compass; it might sail smoothly initially but can easily get lost or capsized amidst unforeseen challenges.

The adage "failing to plan is planning to fail" holds especially true in business. Entrepreneurs often grapple with seemingly minor hurdles, which, with foresight and planning, might have been mere stepping stones. Without a documented strategy, there's no roadmap to visualize, no north star to guide during tumultuous times.

Creating an impactful business plan is an intricate dance of meticulous research, keen understanding, and effective presentation. It's not just a document, but a reflection of your vision, mission, and the very ethos of what your venture stands for. This course aims to meticulously guide you through every nuance of crafting this vital instrument. You'll gain insights into what investors prioritize in a plan, how to make compelling presentations, and which aspects of your business strategy can significantly sway financial outcomes.

Moreover, this course isn’t just about creating a document; it’s about understanding and internalizing the strategic essence of business. We’ll share invaluable writing techniques that provide your plan the sheen of professionalism without the hefty cost of hiring a specialist.

By the culmination of this course, you'll be armed with a reservoir of knowledge, and more importantly, the confidence to create a business plan that not only informs but also impresses and persuades. Let’s set the stage for your business's success!

Course Modules :

Lesson 1: Plan Your Plan Foundations are paramount. Understand the importance of planning before plunging into the writing process. This lesson sets the tone for the entire course, ensuring clarity of vision and purpose.

Lesson 2: Structure and Sequence Learn the anatomy of a robust business plan. Dive into the optimal sequence that resonates with stakeholders, ensuring each section flows seamlessly into the next.

Lesson 3: Important Details Delve deep into the nitty-gritty. Highlighting vital components, this lesson emphasizes elements that can make or break your business strategy.

Lesson 4: The Executive Summary The front window to your business plan, this section often gets the most eyeballs. Understand the art of creating a concise yet comprehensive executive summary that captivates from the get-go.

Lesson 5: Financials Numbers tell a tale. Unravel the intricacies of showcasing your financial projections, understanding investor metrics, and painting a realistic yet promising financial future.

Lesson 6: Market Research The bedrock of any business strategy. Understand your market landscape, identify trends, and learn to present data that validates your business proposition.

Lesson 7: Competition No business exists in a vacuum. This lesson helps you adeptly analyze your competition, identifying gaps in the market and positioning your business as a front runner.

Lesson 8: Support Documents and Working Your Plan It's not just about creating the plan but living it. Learn the importance of auxiliary documents and the iterative process of refining your strategy as your business evolves.

Your business idea deserves a blueprint that mirrors its potential. Dive into this course and sculpt a business plan that stands as a testament to your vision, dedication, and entrepreneurial spirit. Here's to planning for prosperity!

Course Motivation

Before you take this course, you'll want to gather the following information: 

1. Executive Summary

• Think sales pitch.  This is where investors look to get a pulse for your business, its viability, profitability, and potential for a return on their investment.
• Think job interview. The executives you will allow to read this summary will be those in banking or merchant relationships from whom you seek favor. Be sure you write this summary so that the reader feels informed, respected, and confident in your abilities and experience.
• All inclusive by main points. Let the reader feel the shortness of your points.
• Remember "summary"; details are in the plan's additional sections.

2. Company Profile

• Company Mission Statement.  A one sentence statement that precisely describes your company's purpose; a stated directive.
• Company Vision Statement. The paint in the picture of your company and its direction.
• Legal structure and month and year of company beginnings, also known as the business form; how you registered your company with the local or state authorities when you filed your paperwork.
• Historical context. If you are a new upstart, explain how your company developed and from what historical concept. If you are an established company, you will want to include 1-3 sentences about your founding days, 1-3 sentences about your most recent company accomplishments, all the way back to major accomplishments made 5 years ago.

3.   Products and Services Description

• Include products descriptions in a separate section rather than in services descriptions.
• New products or services should be listed as "new" or "upcoming" to conveniently show steady growth.

4. Marketing Plan and Marketing Strategy

Marketing Research should be included here as well. Your research should include primary research information that you or your staff has conducted to determine your own local market information and demographics for your local market.

There should be a stated and outlined Marketing Strategy for getting your products or services direct exposure to the marketplace in which you hope to operate. How are you going to reach your market?

A well written Marketing Plan must include your company's "Plan of Action" for the next 2-3 years at minimum. This portion of your plan should be spelled out in detail and should perhaps include financial or market research statistics.

5.   Target Market or Customers

Your Target Market and your customers will be close in demographics, needs, and perceptions. Be prepared to find out all you can about them. Statistics on their needs and personalities will be important in this section.

• What is it about your product or service that makes your customers exclusively attracted to your company?
• How does your company stand out in serving your community of clients?
• How does your product or service appeal to their needs?

What portion of your Target Market will be tempted from your competition? Which segments of your Target Market will become loyal to your company and why?

6. Competition

• You must be able to succinctly state your competition's strengths and weaknesses in this section. Know what they offer that gives them an edge over your company, and if your company has the advantage, then acknowledge it and state why.
• Your competition's range of rates must be stated either in extremes, averages, or both. How does your competition stack up to industry averages; how do you?
• Clearly outline what it is that you offer to the client that gives your company an advantageous edge over your competition. Whenever and wherever possible be ready to exploit the rates, statistics, advertising, client requests, or any other thing to underscore to the business plan reader the clear and distinct advantage your company has over your local competition.

7.   Advertising and Promotions

• Outline for the reader what type of Advertising and Promotions your company will need to run to stay in the competitive arena in your local market.
• Offer examples of expense rates necessary to properly Advertise and Promote your products or services.
• State any current discounts or special deals that you expect to keep in place within the next 12 to 24 months.

8.   Sales and Distribution

How many sales staff do you currently employ? How many do you expect to have on staff in the next 24 months?

What are your sales projections for the next 24 months? Where are you getting your calculations and how are you making your estimates? What is your company's projected sales growth [usually stated in percentages] over last year?

How are your products and services distributed? Do you have a retail outlet? Are you distributing your products or services over the internet? Using regular mail? Through some industry standard? [Example: books with a network of book stores and distributors].

9.   Operations and Operational Plan

How does your company operate on a daily basis? Are you online, on the phone, or in a retail location? Do you depend primarily on advertising, on door to door direct sales, or on phone sales?

What is your Operational Plan and how do you implement it on a daily basis?

Define the variables in your Operational Plan and how you expect them to affect your company's success.

10. Client Account Management and Credit Policies

Explain, in brief, how your company manages Client Accounts, particularly as it relates to money, billing, and collection policies.

What are your company's payment and refund policies? Be sure to have these policies posted in the public arena somewhere close to your client's purchase opportunity. If the client checks out online, make sure you have a Policy Page on your website that clearly informs the customer of these policies. If you are retail only, then make sure your policy is posted near the checkout counter. Either way, you will want to reiterate that policy and tell where it is posted in your operations within the context of this section of your business plan.

11. Accounting and Management  - Cash Flow statements & Management structure

How does your company handle its accounting? Do you have a staff accountant? Do you use a monthly service? Do you handle it yourself and then have it quarterly or annually reconciled by a professional CPA? Bankers, investors and foundations are all typical sources that will be interested in this segment of your business plan. Make sure you answer their business accounting questions here so you don't get quietly eliminated without further inquiry or discussion.

Include current Cash Flow statements, at least from the last year. If you have been in business longer, include 2-3 years of quarterly or annual Cash Flow statements. Two or three pages are the maximum size for this section.

How does your management team handle finances? Do they receive monthly P&Ls (Profit and Loss) that they can reconcile and examine for financial leaks or improvements?

12. Financial Planning and Projected Balance Sheet

Take the time and invest the money in a professionally prepared Financial Plan for your company. If you are a sole proprietor, then you will include an abbreviated version of your personal Financial Plan. All other business structures cannot use any portion of their personal financial plan; rather draft a separate Financial Plan for your business and include it here.

From your best calculations, create a set of Projected Balance Sheets for the next 2 years. This helps bankers and other investors determine what your expected return-on-investment will be and how they can estimate the value of your company.

13. Appendices

This section can include any number of supporting documents, and should include as many of the following as is reasonably useful for the financial aspect of your business plan. Keep in mind here, if it doesn't help to sell the value and ROI (Return on Investment) of your company, then it doesn't belong here.

Some examples of excellent supporting documents include: preprinted advertising brochures your company distributes [sales pitch], industry or market studies, especially those published by governmental offices, and others.

There may be an occasion to leave out one or more of these segments, but if you do, then be prepared to insert a blank page with a title and a two sentence explanation as to why it is unnecessary to fully develop the missing portion.

• Completely Online
• Printable Lessons

• 6 Months to Complete
• 24/7 Availability
• Start Anytime
• PC & Mac Compatible
• Android & iOS Friendly
• Accredited CEUs

Course Lessons

Lesson 1. Plan Your Plan

Lesson 2. Structure and Sequence

Lesson 3. important details, lesson 4. the executive summary, lesson 5. financials, lesson 6. market research, lesson 7. competition, lesson 8. support documents and working your plan, learning outcomes.

• Plan your business writing plan.
• Define structure and sequence in the scope of a business plan.
• Describe the important details of a business writing plan.
• Describe the executive summary.
• Summarize the financials.
• Identify and describe market research
• Analyze the competition.
• Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

• Document Your Lifelong Learning Achievements
• Earn an Official Certificate Documenting Course Hours and CEUs
• Verify Your Certificate with a Unique Serial Number Online
• View and Share Your Certificate Online or Download/Print as PDF
• Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

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Student testimonials.

• "It was great, very detailed, straight to the point , and easy to understand." -- Trinesha L.
• "This course was truly helpful and needful in giving the information in the respected areas." -- Mr fred K.
• "What was most helpful was the structure and Content sections. They were very complete." -- Steven C.

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Benessere e Tempo Libero

Business planning.

Giudizio degli studenti su questo corso

Descrizione, certificato, inserimento lavorativo, video del corso, di renato votta.

Sapevi che dedicare del tempo alla stesura di un business plan può fare la differenza tra il successo e il fallimento della tua attività imprenditoriale? Ebbene si! Il business plan è il momento decisivo per qualsiasi startup che voglia ottenere investimenti o finanziamenti, ma non solo. Anche le imprese già avviate possono trarre grande beneficio dal business plan, utilizzandolo per migliorare le attività esistenti e trovare nuove soluzioni a nuove sfide.

Il corso, realizzato da Renato Votta, manager, formatore e consulente direzionale con 20 anni di esperienza in startup, marketing e HR, fornisce le tecniche e strumenti professionali che ci permetteranno di redigere un buon business plan, assolutamente indispensabile per avviare e condurre qualunque progetto imprenditoriale. 

Il corso si pone i seguenti obiettivi:

1. Sviluppare competenze imprenditoriali

2. Spiegare l'utilizzo del Business Model Canvas

3. Far capire l’importanza del business plan

4. Insegnare la SWOT analysis

5. Insegnare a redigere un business plan.

Nel corso delle lezioni capirai le differenze tra imprenditore, dipendente e lavoratore autonomo, conoscerai le caratteristiche personali dell’imprenditore: hard skills e soft skills e gli indicatori di fattibilità dell’idea di impresa. Imparerai a utilizzare il Business Model Canvas per strutturare al meglio il Business Plan. Approfondirai l'aspetto più importante del Business Plan, il marketing, imparando la SWOT Analysis dei punti di forza e di debolezza, delle opportunità e delle minacce del tuo business. Alla fine studierai gli aspetti gestionali del Business Plan: l’organizzazione della produzione, le persone, gli aspetti amministrativi e burocratici.

Avrai a disposizione le schede del Business Model Canvas e della SWOT analysis, un esempio concreto del business plan per un negozio specializzato nella vendita di prodotti biologici, con le tabelle dei dati economico-finanziari, nonché un approfondimento sul business plan per le startup.

Il corso Business Planning è ciò di cui hai bisogno per imparare a creare un piano d'azione vincente e far decollare la tua attività.

Non perdere altro tempo, iscriviti ora e realizza il tuo sogno imprenditoriale con successo!

Ricorda, questo Corso è incluso anche nel  pacchetto illimitato . Se ti interessa più di un Corso, non ti conviene acquistarli singolarmente ma prendere il  pacchetto . Pagando 59 euro infatti, spesa inferiore al costo di due Corsi, potrai acquistare il pacchetto completo di tutti i Corsi presenti sul sito e fare tutti i Corsi che vuoi accedendo per un anno senza spese aggiuntive o rinnovi automatici, da  questo link .

Il corso online può essere fruito online 7 giorni su 7, 24 ore su 24. Nessun vincolo di orario: studi quanto vuoi e quando vuoi. Una volta iscritto puoi iniziare quando vuoi e hai 12 mesi per completare il Corso.

Introduzione al corso

• Introduzione al Corso

Modulo 1 – L’imprenditore e la sua idea

• Differenze tra imprenditore, dipendente e lavoratore autonomo
• Le caratteristiche personali dell’imprenditore: hard skill e soft skill
• La fattibilità dell’idea di impresa

Modulo 2 – Dal Canvas al Business Plan

• Il Business Model Canvas
• Perché creare il Business Plan
• Com’è fatto un Business Plan
• Le cinque domande a cui risponde un Business Plan

Modulo 3 – Il cuore del Business Plan, il marketing

• Dalla segmentazione al posizionamento
• SWOT Analysis
•  Le 4 P del Marketing Mix
•  Politica commerciale e di vendite

Modulo 4 – Aspetti gestionali del Business Plan

•  L’organizzazione della produzione
•  Le persone
•  Gli aspetti amministrativi e burocratici

Un esempio concreto di Business Plan

Approfondimento: business plan per venture capital e altri finanziamenti, quiz finale, conclusione del corso e il certificato frequenza e superamento del corso.

Una volta che la piattaforma ha tracciato sia la fruizione di tutti i contenuti che l'esito positivo di tutti i quiz online di un singolo Corso, non si ottiene un semplice attestato di frequenza ma un Certificato di frequenza e superamento dello stesso. Il Certificato riporta il programma in inglese e italiano, le ore, il timbro, la votazione, la data, la firma del rappresentante legale e non contiene nessuna dicitura "corso online", ed è del tutto identico a quelli di analoghi corsi seguiti in aula.

Inoltre, il processo di progettazione ed erogazione dei Corsi è Certificato ISO9001 da RINA, una Certificazione che è valida non soltanto in Italia ma anche all'estero attraverso IQNet, il più grande network internazionale della certificazione di sistemi di gestione.

I Certificati vengono inviati via mail in formato digitale (PDF), si stampano in autonomia ma sono dotati di un codice univoco anti-contraffazione che permette a un futuro datore di lavoro di verificarne l’autenticità.

I Certificati di Accademia Domani sono infatti validati da Veriform, un sistema di tracciamento automatizzato dell'autenticità basato su QR Code, che presto sarà anche su Blockchain.

Grazie a tutto questo, i Certificati sono largamente apprezzati dalle aziende private, e sono stati validi per il riconoscimento di crediti formativi in molte università italiane e straniere, e anche in settori specifici come l’attività sportiva, l’HACCP o le professioni non regolamentate, aiutando tantissimi studenti a cambiare o trovare lavoro.

Ciascun Certificato può essere inserito nel Curriculum e anche su LinkedIn.

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Grow Your Business

8 steps to building an online course business (+ business plan template), share this article.

There has never been a better time to build a business selling online courses . By 2027, the global e-learning market is estimated to reach an enormous $521.8 billion ( Research and Markets ), signalling an enormous potential.  Millions of people are purchasing online courses, inside and outside of the traditional education system, in order to upgrade their knowledge and skills.

Skip ahead:

Step 1: Decide what to teach

Step 2: create a business plan for your online training business, step 3: validate market demand, step 4: create a compelling and unique brand, step 5: build your audience, step 6: create an online course, step 7: focus on customer success, step 8: scale your business.

It comes as no surprise that in response to this demand, entrepreneurs and subject matter experts from all over the world have started creating and selling online courses to share their knowledge with others.

At Thinkific, we’ve felt the effects of this demand first hand as thousands of individuals and organizations have started using our platform to create online courses .

Creating an online course is just one part of building an online course business. Building a business is the other part.

But let’s be real here. If you ask ANY type of business owner if it was easy for them to build their business, they will tell you that it wasn’t.

Rome wasn’t built in a day, and neither is an online course business

At the beginning of 2017, I watched a close friend of mine open his own barbershop. It took him 3 months of renovations and tens of thousands of dollars just to get his barbershop ready for him to welcome his first customer through the front door. (I was his second customer, by the way. Someone else beat me to the grand opening by about 5 minutes!)

For my friend, those 3 months of preparation work was just the beginning. During the next 6 months after his grand opening, he worked 7 days per week to build up his clientele and recoup his startup costs before he started hiring more barbers. Why did he do this? Because that’s what it took to start his own barbershop. 

What does this have to do with building an online course business?

The point of this story is that it takes a lot of work upfront to build a business . It doesn’t happen overnight and building an online course business is no exception. There is a lot of work you will have to do, both before and after you create your course, in order to be successful.

Unfortunately, most course creators give up on their business before putting in the work required to ensure they will be successful. They stop digging for gold before they experience the big payoff that makes all the hard work worth it.

Even though it takes a lot of work to build a successful online course business, there are plenty of other people that have done it before (check out our customer stories to see some examples). 

With that in mind, we reached out to more than 40 successful entrepreneurs and online course creators. These people have literally built their careers by sharing their knowledge with others, many of them selling millions of dollars worth of training programs and online courses throughout their careers.

After reviewing all of the valuable insights these online course creation experts and entrepreneurs shared with us, we managed to distill the process of building a successful online course business into 8 specific steps (well, more like phases, since each one of these phases has several steps involved).

In this guide to building an online course business, we’ll be sharing these 8 steps with you.

8 Steps to Building a Successful Online Course Business

Before we jump into Step 1, there is something very important that you need to understand:

By itself, an online course is NOT a business

Without an online course to sell, you can’t exactly build an online course business. But creating your online course is just one part of building your business . Your online course is your product. It’s not your entire business.

As you can see from the graphic below, a typical online course business has many other parts as well:

This may surprise you, but creating an online course isn’t even the first step in the process of building an online course business. Out of the 8 steps we’re about to go through, creating a course is Step #6.

You’re welcome to skip steps 1-5 if you want to, but I would advise against it and here’s why:

If you jump straight to creating a course without strategically choosing a topic to teach (Step 1), creating a business model (Step 2), and validating demand for that topic (Step 3), you could end up creating a course that no one wants to sign up for.

Secondly, if you don’t build your brand (Step 4) and audience (Step 5) before you launch your course, you won’t have a way to stand out among your competition or have an audience to promote your course to.

Even if you have the “perfect” course created today, without a compelling brand and an audience to promote it to, it will be very difficult to generate sales. No sales = no business.

So to save yourself many hours of effort and (potentially) thousands of dollars in course creation and marketing costs, don’t skip these steps.

Okay, let’s dive in…

The first step in building an online course business is deciding what you will teach. What topic do you want to become known for? What topic are you expert enough to teach to others?

To be an expert at something, you just have to know more about your topic than the person you are teaching. That’s it. To that person, you’re an expert. Don’t overthink this.

Choose your course topic

Between the combination of your life experience and your professional experience, there are likely several topics that you know enough about to create a course on.

To help narrow down a specific course topic , we recommend completing the following exercise:

On a piece of paper, draw 2 vertical lines to create 3 columns. Label the first column Passions & Interests . Label the second column Skills . Label the third column Experience & Achievements .

Next, start adding as many things as you can think of to each column (aim for at least 20 per column).

Once you’ve done this, identify the top 2-3 topics where your passions/interests, your skills, and your experience/achievements intersect.

For example, if you like science fiction ( passion/interest ), you’re a great writer ( skill ), and you’ve written several science fiction novels ( experience/achievement ), then “how to write a science fiction novel” is a viable topic to consider teaching to others.

“You’ve been given a talent, you’ve been given a gift, you’ve been given experiences in your life that are here to serve others.” – Alexi Panos

Identify a specific target audience

Once you’ve identified a specific topic to teach, the next step is to identify a specific target audience (aka a target market) that is interested in that topic.

Don’t make the mistake of thinking that your topic (and therefore your course) will appeal to everyone. If you try to create a course that appeals to everyone, it will likely appeal to no one. I know it’s counter-intuitive, but trust me on this.

To give you an example, one of our customers ( Lizzie Lasater ) is a yoga practitioner and instructor. When she decided to create online courses , naturally, she decided to start teaching yoga online  

Instead of creating courses to teach people how to practice yoga (a very broad and highly competitive topic) she decided to narrow her target audience to other yoga instructors (more specific). With other yoga instructors as her target audience, she created courses that are specifically about how to become a better yoga teacher.

Once you have decided on what to teach and have sufficient clarity about your course topic, it is time to get your business plan ready. 

A business plan or business model is a formal blueprint describing how you will structure, manage and market your online course business. It is important to create one as it helps to ensure that your online course business will remain competitive and financially successful in the long term. 

You can choose one of the many software tools to create a standard business plan or use a regular spreadsheet or word processing software.

Now, as every business is different, their business models can vary drastically. However, certain aspects remain common to most companies. 

Here, we have laid out what you must include in your business plan:

Describe your business

A business description is needed to clearly state the purpose of your business, your target audience, and how you plan to deliver your products and services. 

When drafting it, you must be as objective and concise as possible regarding the nature of your online course and how it intends to help the target audience. 

Make sure to highlight if you will deliver your courses only online or offline. It also helps to state if your courses will be instructor-led or delivered through other e-learning methods. 

Identify your marketing strategy

Once you describe the nature of your business, the next step is to put together a marketing and sales strategy. 

Describe the strategies you will use to market your online course and how you plan to implement your email marketing, social media marketing, and other organic methods. 

In addition, you need to plan to allocate a budget for your paid advertisements and online marketing if you decide to opt for pay-per-click ad programs. 

Hiring and team management

While many online course creators choose to run their own shows, many opt to hire virtual assistants or full-time employees for help. Others choose to delegate tasks to freelancers or third-party vendors. 

Make sure to describe how you plan to delegate the tasks you cannot do. It is always a good idea to outsource tasks that do not require your intervention to save time for those that require your expertise.

Business operations

This section of the b-plan states how your day-to-day business activities will be structured and managed. 

You can include your course content, operational hours, telecom and IT-related necessities, insurance, etc. The more concise your operations section, the better ground it makes for you to validate your plan later. 

Every business requires money to run, and online businesses are no exception. In addition to the marketing and advertising expenses mentioned above, you will also need to factor in infrastructure, technology, hiring, etc. Remember to also describe what you plan to sell and how you plan to monetize your business. 

With this, make sure to have a detailed budget plan and allocate your resources to different expenses fairly. However, be careful to ensure that your budget is within what you can commit to and it does not make you feel overstretched. 

Please note that in addition to your online business course, you may also add other income streams such as selling ebooks, offering paid talks, etc. 

Two financial calculations you should consider initially are:

Gross Profit Margin: This is the number of courses you sell minus the cost of running your online course. It can be represented as a percentage. 

Gross Profit Margin = (Net course sale revenues – cost of running your online course) / net course sales x 100

Selling, General and Administrative (SG&A) Ratio : This figure tells you the percentage of your online course sales revenue used to cover your operational expenses. 

SGA = [Selling + General + Operational (Administrative) expenses] / Net online course sales revenue

While we have described the essential aspects of a business plan, it also helps to follow the structure of a formal Business Model Canvas .  This concept was popularized by Alexander Osterwalder in 2005 and consisted of nine building blocks. These include key partners, activities, resources, cost structure, revenue streams, value propositions, customer relationships, channels, and customer segments.

Once you’ve identified a specific topic to teach and have your basic business plan blueprint in place, the next step is to validate the demand for that topic.

As a course creator it sucks to spend several weeks, maybe even months (or years?!), creating an online course about a topic that you find out there is no demand for.

It’s a lot more efficient to validate demand for your course upfront before you invest time, effort and money creating a course.

Here are 2 ways you can validate the demand for your course topic:

Research your competition

See if you can find other people or companies that are selling courses and other forms of training about your topic (or a similar one), or who serve your target audience.

• Bestselling books on Amazon
• Other online courses
• Popular blogs and forums
• Top podcasts on iTunes
• In-person seminars, conferences, workshops
• Online events (virtual summits, webinars )
• Networking groups on Meetup
• Coaches and consultants

If you can’t find anyone that is profitably teaching your topic to others, that is a red flag that there isn’t enough market demand for that topic to justify creating an online course (or building a business). Competition is usually a proof of market demand.

What if there is no competition?!

On the rare occasion that you can’t find any competing products or services about your topic, that could mean one of two things:

• There is demand, but no one is serving that market yet (rare), or
• There is no demand, and you should pick a different topic

Either way, there are still two more steps you should take before you pull the trigger and decide to create (or not create) your course.

A great way to gauge demand for your topic is to use Google’s Keyword Planner to see how many people are searching for your topic per month. The higher the search volume, the higher the demand.

“Do not be afraid of competition. Their very existence validates that there is demand for the problem you’re trying to solve or for a solution to it.” – Greg Smith, CEO of Thinkific

Ask your target audience what they want to learn

If you have access to your target audience, whether online or offline, the best way to find out what they want to learn (and would be willing to pay to learn) is to ask them directly!

Here are a few ways you can ask your audience what they want to learn:

• Ask your list of email subscribers
• Ask your fans/followers on social media
• Ask your past and/or existing clients

With each of these options, you can send people a link to a survey, ask them open-ended questions directly, or ask them to have a quick call with you.

Another way is direct outreach (aka cold calling) to your target audience by phone, email or social media. Do this in a polite, non-spammy way of course.

See how many people are searching for your course idea on google

Engaging in keyword research is a great way to identify a course topic that can possibly sell like hotcakes, without directly asking your audience., keyword research essentially helps you to understand what people are looking for online by keying in terms on google or other search engines. , to conduct keyword research on topics that may interest your audience, you can use specialised tools such as semrush or ahrefs . , irrespective of the tool you choose to use, here is the basic framework to engage in keyword research:, identify your seed term, which would be an umbrella term for your course topic. , type in “course” + your seed term., get specific and find a niche area that has not been covered by other course creators but has a high search volume. check out this tool to identify search volume, continue to search and eliminate topics that are not feasible or interesting. , for example, if you wish to start an online course on gardening, type “gardening course” in the keyword search tool. you will see multiple results with different search volumes. these results will help you get more specific. for example, you may find that “gardening courses in semi-arid regions” is a possible course topic with a decent search volume. , alternatively, you can also use our search volume too l to discover popular course topic ideas. .

Remember: If you can’t find anyone that wants to learn the topic that you’re thinking of teaching, you should probably move on to another topic.

If you can’t find buyers before you create your course, you probably won’t find any after either!

The ideal scenario is you choose a topic that there is obviously a demand for (proven by competing products and services about that topic), but nothing that is for your specific target audience.

Facebook marketing , for example, is a broad topic with strong market demand (proven by all of the blogs, books, courses, consultants, seminars, etc. about this topic).

Now, assuming we want to create a course about Facebook marketing, let’s see what topics we come up with as we hone in on a specific target audience:

• Topic 1: Facebook marketing 101 (very broad)
• Topic 2: Facebook marketing for business owners (more specific, still pretty broad)
• Topic 3: Facebook marketing for local businesses (not bad)
• Topic 4: Facebook marketing for real estate agents (very specific)
• Topic 5: Facebook marketing strategies to get more listings (ding ding ding, we have a winner!)

If you are a real estate agent and you want to learn how to use Facebook to get more listings, which course topic is going to appeal to you the most? Which topic would you pay the most money for? Probably #5, because it is the most specific. It is exactly what you want to learn.

“The easiest way to know what to do is listen to what people are asking for and then give that to them.” – JJ Virgin , Celebrity Nutritionist & Fitness Expert

Once you’ve decided on a specific topic to teach, it’s time to start building your brand.

Don’t jump straight to getting your logo, website, and business cards designed. Those things do play a role in representing your brand, but they are not the starting point.

The starting point to creating a compelling and unique brand is making a conscious decision about how you want to be positioned in your industry. Branding is about positioning .

Your brand should position you as the go-to expert on your topic. Unless you’re positioned as an expert and a trusted authority on your topic, it will be hard to convince someone to buy a course (or any product or service) from you.

Even though we’re told not to, we do judge a book by its cover. Think of your brand as the “book cover” for your business.

Be strategic with your positioning

The biggest mistake that people (and organizations) make with their branding is trying to appeal to everyone. Don’t do that. Be strategic with your positioning.

Build a brand that appeals to your specific target audience. Don’t try to appeal to everyone, because everyone is not your ideal customer/client.

Here are some questions to consider as you create your brand:

How do you want to be positioned and perceived in your marketplace? What do you want people to think of when they think of you? Who do you want to attract? Who do you NOT want to attract? What do you stand for? What do you stand against? Why do you do what you do?

When your target audience is searching for information about your topic, you want them to find you and immediately feel like they’ve come to the right place. They should feel like they’ve found the exact person (or company) that can help them overcome a specific problem or achieve a specific outcome.

“A great brand starts with understanding who you are, what you stand for, understanding your marketplace and understanding your positioning.” – Re Perez, CEO of Branding For The People

Identify your Unique Value Proposition

An exercise that we recommend all course creators complete is creating a Unique Value Proposition (UVP). Your UVP is what will help you differentiate yourself from your competition.

To create your UVP, answer these questions:

• Who do you help?
• What do you help them do?
• Why is that beneficial for them?

Once you have the answers to these questions, tie them together in a single sentence.

To give you an example, one of our customers Ellie Diop aka Ellie Talks Money , is a business coach with a proven track record that helps you scale your business and have financial success. Pretty good UVP right?

Here is a screenshot of her website’s homepage:

As you can see, anyone who visits her website will be able to instantly figure out who she is, what she does, and who her target audience is. She has a clear and compelling personal brand . If you’re someone who wants to improve your business and reach financial success, it’s obvious you’ve come to the right place. 

Good branding makes your target audience feel like they’ve come to the right place.

Once you’ve decided how you want to be positioned in your market, it’s time to start building your audience.

Your audience is the sum total of all the people that you have the ability to communicate with through various distribution channels (your blog, social media, email list , personal network, etc.).

Why is it important to build an audience?

Without an audience that knows, likes, and trusts you, it will be very difficult to sell your course for the simple reason that you don’t have anyone to sell it to!

So the sooner you start building your audience, the better.

“Online courses are the wave of the future. They can help expand my content and message into places and countries that I have yet to physically visit. Online courses have boosted my income and helped me share my message with a much larger audience.” – Andrea Beaman , Health Educator & Author

Related: How to Create Epic Content Your Customers Will Love

How to define your target audience

It helps if you follow a systematic framework to define your target audience . Some useful steps to that end include: 

• Ask your current customers
• Get details on demographics like age, gender, location, etc.
•  Understand their needs and pain points
• Analyze the solution they’re hoping for
• Create a customer avatar

Download our detailed step-by-step guide for audience research

Size is important (but not the most important)

The size of your audience is important, but not as important as you might think. The obvious benefit of having a large audience is the ability to reach more people. If you have 10,000 fans on Facebook, for example, your posts will probably be seen by more people than if you had 1,000 fans (all else being equal).

But the size of your audience is not as important as the relationship you build with your audience.

It’s more valuable to have 100 people on your email list that open and read every email you send them than it is to have 1,000 followers on Twitter who rarely see your Tweets or engage with you in any way.

When it comes to building an audience, loyalty and engagement are the most important.

Here are some of the most common ways that online course creators are building their audience:

• Social media

Set up profiles and/or pages on the social network networks that your target audience spends time on. You don’t need a presence on every social media network. Choose the top 2-3 that make the most sense for you and focus your efforts there. Share your content, join relevant groups, start your own Facebook group , and engage in conversations. The goal here is to build real relationships with other people that are interested in your course topic.

Read More: Social Media Marketing Guide: Uncracking the Code for Course Creators

• Content marketing

Publish free content about your course topic as often as you can. Free content helps you build trust and authority in your industry. Common types of content that you can create are articles, videos, podcast episodes, images, and infographics. All of these help to increase traffic to your website and exposure for your business.

The more content you publish on your website and other platforms (like YouTube ), the more likely your target audience will find you as they are searching for information about your topic.

• How To Generate Leads With Content Marketing (6 Simple Steps)
• The Complete Content Marketing Guide: Organic Growth Toolkit
• Publicity & PR

One of the quickest ways to build your audience is to get in front of existing audiences. Writing articles for popular publications in your industry, getting interviewed on podcasts , and getting featured in traditional media (TV, radio, newspapers, print magazines, etc.) are all great ways to increase your exposure and build authority in your industry.

• Networking & joint ventures

Build relationships with other experts and influencers in your industry. It doesn’t happen overnight, but building mutually beneficial relationships with others can lead to a number of opportunities including guest blogging, interviews, joint ventures , partnerships, and customer referrals.

• Public speaking

Reach out to event hosts and organizers of conferences and seminars that your target audience attends. Offer to give a presentation on your topic. Some events will even let you sell your course directly to their audience, in exchange for a percentage of your sales. A major advantage of public speaking is you have the undivided attention of everyone in the room during your presentation, and that can be very hard to get online.

• Email marketing

When it comes to marketing your online course (or any product or service online for that matter), email marketing is hands down the most effective way to generate sales. An email list of people that have expressed interest in your course topic and have given you permission to communicate with them will likely be your most valuable asset as an online course creator.

Start building your email list as soon as possible. Stay in touch with your subscribers by sending them helpful emails and links to your content on a regular basis. This is a great way to earn their trust before you ask them to buy from you.

• Paid advertising

Even with a modest budget, paid advertising can be a great way to grow your audience. By utilizing advertising platforms such as Facebook, Google, YouTube, Twitter, and LinkedIn, you can target people based on specific criteria including demographics, interests, search terms, job titles, and more. In fact, many of Thinkific’s most successful customers have been using Facebook ads to grow their audience and generate consistent leads and sales for their online courses.

“Consistency is what did it for us. Doing something every week, at least once a week, helped us get better really, really fast because we were putting in the time and putting in the practice.”

– Jordan Harbinger , Author & Podcast Host

Creating an online course is definitely one of the more exciting steps in this entire process, but it can also be the most time consuming one if you’re not careful.

Most people spend several weeks (or months, depending on the course) creating their online course. Other, more experienced course creators have perfected this process and can create an entire online course in one weekend .

But regardless of how long it takes you to create your course, the process that you go through will most likely look a lot like this:

• Choose your course title and subtitle. 
• Ensure that your topic has high demand in the market
• Ensure that the learning outcomes are stellar
• Gather material for your online course content
• Create a lesson plan (aka course outline) and choose your lesson types (audio, video, text, etc.)
• Identify the best ways to deliver each of your course modules
• Film, record, and edit your online course
• Set up your online course, including a website
• Choose a price for your course
• Create a sales page and focus on marketing your course

Instead of going through each of these steps in more detail right here in this article (which would make it way longer than it already is!), I’m going to share a few of the most important lessons we’ve learned about course creation from the experts we interviewed.

Want to create an online course business, but unsure of where to start? Use Thinkific for free and get free training !

Or sign up for our free mini series that will teach you how to profitably create and sell an online course in just a week.

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Create a “Minimum Viable Course”

A concept that has been popularized by American writer and entrepreneur Eric Ries in his book Lean Startup is the concept of a Minimum Viable Product (MVP) .

An MVP is a development technique used by organizations (especially startups) in which a new product is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users.

Applying this concept to creating online courses, that means that you should not try to create the perfect course the first time. Instead, create a Minimum Viable Course (MVC).

Here’s why…

The problem with trying to create the “perfect” course before you show it or sell it to anyone is that “perfect” is a very subjective term. What you think is perfect is probably not the same as what your customers/students think is perfect. Even if it is, your course does not have to be perfect in order to be valuable .

Perfectionism has stopped more people from creating and launching their online courses than anything else. Don’t let this happen to you. If your course (imperfect as it may be) is good enough to help someone, then it is good enough to publish. Done is better than perfect.

Create your MVC as quickly as possible so you can publish it and get real feedback from real students. Based on their feedback and other important data (such as course completion and engagement rates ) you can remove training, add training, and make revisions to your course to make it better.

“Don’t be a perfectionist because the world can’t wait for perfect. Get it done, get it out and get it sold. It’s not a book so you can always revisit it periodically but your number one priority is creating a transformation in your clients, so keep your focus there.” – Shazzie Love , Business Strategist

Course length ≠ course value

Read More: How to decide on the ideal course length ?

Another big mistake to avoid is trying to teach everything that you know about your topic in a single course. Doing this will most likely result in a super long course that your students won’t complete and that takes a ridiculous amount of time to create in the first place. Wrong approach!!

Your online course is the shortcut

The purpose of your course is to teach your student how to get from Point A to Point B as quickly and as efficiently as possible. It’s the shortcut.

Your online course is the shortcut. Help your students get from A to B as quickly as possible.

You absolutely should not overwhelm your students by brain-dumping everything that you know about your topic into your course. Your course should be as short as possible without sacrificing the key concepts in your training.

Don’t create 8 hours of training if you can teach your students what they need to know with 3 hours of training. As long as they learn what you promised to teach them, they won’t complain that your course was “too short”. Instead, they’ll probably thank you for not wasting their time with fluff or filler content.

Launch to a small test group first

Another important lesson we learned from the experts we interviewed is not to launch the first version of your course (your MVC!) to your entire audience.

Instead, you should promote your course to a small segment of your audience at a lower price than what you eventually want to charge for your course. If you do promote your course to your entire audience, consider imposing a limit on the number of students that can enroll in it. Once you hit your goal, you temporarily close enrollment for your course.

This strategy is often called a beta launch (similar to pre-selling ). The goal of this type of launch is to get your course into the hands of a small number of students who will “test” your course. In exchange for accessing your course at a reduced price, you ask your students to provide you with feedback to help you improve the course and testimonials to use in your future marketing.

Based on the feedback from your students, you can make changes to improve your course. When you have a revised version of your course that is better than the first and positive student testimonials to use in your marketing, you re-open enrollment for your course and sell it a higher price.

If you’re ready to start marketing your course, check out these 55 online course marketing ideas here .

Okay, let’s pretend that you’ve already completed Steps 1 to 5.

• You’ve decided what topic you’re going to teach. It’s not too broad, and it appeals to a specific target audience.
• You’ve validated market demand for your topic. Thousands of people around the world are interested in it, and they’re already spending money to learn it.
• You’ve crafted a compelling brand. You are known in your industry as an expert on your topic. When your target audience finds you, they trust that you can help them.
• You’ve built an audience. You have followers on social media. You have people on your email list. You have relationships with other experts in your industry. You’ve been featured in other publications, podcasts, and media outlets.
• You’ve created an online course. And after promoting your course to your audience, you are proud to say that you have customers. Your business is generating revenue.

Even though it is a HUGE accomplishment to get this far (and yes, you deserve to celebrate at this point!), there is still work to be done.

Acquiring customers is just the beginning. Now your job is to deliver on the promise you made to your customers.

Think of any local business you are a customer of. A restaurant. A nail salon. A coffee shop. A convenience store.

These businesses don’t stay in business because they are constantly attracting new customers. They stay in business because their existing customers come back more than once, often bringing their friends and family with them. This same rule applies to your online course business.

“We’re not in this business just to get people to buy our stuff. We want them to see the change and the impact and create the success stories.” – Nick Unsworth, CEO of Life on Fire

It’s a lot cheaper to keep a customer than acquire a new one

If you are constantly investing in marketing and promotion to attract new customers, but you’re doing nothing to ensure the success of those customers, it will be very difficult (and expensive!) for you to build a profitable and sustainable business.

When a customer purchases your online course, this should not be the end of your relationship with them. This should be the beginning.

Your customers should be so thrilled with the training and overall experience that you provide to them that they purchase additional courses from you in the future, and they tell others about your courses too.

Related: The Top Customer Success Strategies Used By Successful Companies

Here are a few ways you can increase your student engagement and retention rates:

• Gamify the learning experience

Create incentives and offer rewards to your students for achieving specific milestones in your course.

Related: Gamification in Training: The Complete Guide to E-Learning Gamification [2022]

• Help your students be accountable

Pair them up with an accountability partner, offer 1-on-1 or group coaching calls with your students, or create a private group or discussion board for them to interact with each other.

• Appeal to different learning styles

Don’t create training that appeals to just one learning style. Utilize different media types to deliver your content (text, video, audio, worksheets, quizzes, etc.).

• Create small, bite-sized lessons

Shorter lessons are more likely to be completed by students than longer ones. If it takes you a while to teach a specific concept, try breaking up the concept into several shorter lessons.

• Bite Sized Learning: A New Strategy For Teaching (How It Works & Tips)
• What Is Microlearning? The Case For Shorter, Bite Sized Learning
• Send reminder emails to your students

If you notice that a student isn’t accessing or completing the training in your course, send them a polite reminder email to re-engage them. Show them that you care.

The final step in building a successful online course business is to scale your business by creating systems and/or hiring people to ensure that it continues to grow.

According to Greg Smith, CEO of Thinkific , you should only scale something that works.

The 76 steps that came before this one are your chance to do just that. To prove that your online course business works. Once you have a business that works, it’s time to shift from spending the majority of your time working in your business to working on it.

This is accomplished by creating systems and hiring people to handle the repetitive, day-to-day tasks involved in running your business. The goal is to free yourself up to focus the majority of your time on activities that move your business forward, such as:

• Building your audience
• Building your network
• Creating sales funnels to acquire new customers
• Creating additional courses and/or services to sell to your customers

Here are a few of the key lessons we learned about scaling an online course business from the expert we interviewed:

1. Automate repetitive tasks

Identify the tasks in your business that are highly repetitive and not the best use of your time as an entrepreneur. Document the process for those tasks and delegate them to someone else, or use technology/software to automate that task for you. Every repetitive task that you automate today buys you more time to focus on other activities tomorrow.

“The way you multiply time is by spending time on things today that give you more time tomorrow.” – Rory Vaden, Southwestern Consulting

2. Build a team as early as possible

To grow an online course business to 6 or even 7 figures in annual revenue and beyond, you’re going to need some help. Very few entrepreneurs are able to build successful and sustainable businesses without a team of people to help them make it happen. There is simply too much to learn and do, and not enough hours in the day for one person to do it all.

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

Hiring a virtual assistant or a personal assistant is a great starting point. From there, consider hiring help for other areas of your business including content creation and editing, marketing and advertising, branding, accounting, etc. These do not have to be full-time employees. Many course creators have teams that consist of freelancers and independent contractors from around the world.

Related: How to Hire a Virtual Assistant (An Entrepreneur’s Guide To Outsourcing)

3. Tie your business to a greater purpose

Sharing your knowledge by creating online courses is a great way to empower others through education and move humanity forward. But creating online courses is certainly not the only way to make a positive impact in the world.

There are countless organizations that are doing incredible things to make the world a better place. By partnering with other organizations and tying your business to a greater purpose, you ensure that as your business grows, so does the impact you make in the world.

“Whether you’re in the non-profit structure or the for-profit structure, you have a tremendous opportunity to use business as a force for good.” – Adam Braun, Founder of Pencils of Promise

This article was originally published May 2018, and refreshed with new information in February, 2024. 

As the Content Marketing Manager at Thinkific (2016-2019), Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses . Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients.

• 10 Steps To Creating A Wildly Successful Online Course
• How to Price Your Online Course (Complete Guide to Course Pricing)
• The Ultimate Online Course Launch Checklist (Free Guide + Templates)
• Best Equipment & Software For Creating Online Courses
• The Best Online Course Platforms in 2024

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Corso Business Plan

Il corso business plan  nasce con l'obiettivo dichiarato di formare figure professionali in grado di seguire ogni fase di un progetto promosso da un'azienda o, addirittura, direttamente il lancio sul mercato di un business ex novo. Il percorso professionale proposto da Punto Net, infatti, si ripropone di insegnare all'allievo come realizzare un piano marketing inappuntabile, che tenga conto di ogni aspetto, da quello economico a quello gestionale, da quello produttivo a quello di problem solving. Compila ora il form e inizia la tua formazione professionale.

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Impara come fare un business plan da solo

Il corso business plan nasce con l'obiettivo dichiarato di formare figure professionali in grado di seguire ogni fase di un progetto promosso da un'azienda o, addirittura, direttamente il lancio sul mercato di un business ex novo. Il percorso professionale proposto da Punto Net, infatti, si ripropone di insegnare all'allievo come realizzare un piano marketing inappuntabile, che tenga conto di ogni aspetto, da quello economico a quello gestionale, da quello produttivo a quello di problem solving. Compila ora il form e inizia la tua formazione professionale.

Il corso business plan è rivolto a tutte quelle figure che aspirano ad assumere un ruolo di spessore e di responsabilità all’interno di realtà imprenditoriali in rampa di lancio o già presenti sul mercato e che vogliano portare avanti nuovi progetti di crescita e vogliono acquisire la giusta autonomia nella creazione business plan .

Durante i nostri corsi gli allievi saranno seguiti da un professionista affermato che spiegherà, passo dopo passo, come fare un business plan di successo da soli, sulla base di uno studio di fattibilità.

Business planning: cos'è?

Realizzare il progetto di una nuova impresa o anche solo programmare il futuro economico e sostenibile di un’azienda già esistente non è cosa semplice. Sono davvero tanti gli aspetti da tenere in conto, oltre che quelli economici, per cui gettarsi nell’impresa di lavorare senza aver acquisito capacità specifiche non solo è sbagliato tatticamente ma può risultare tragicamente fallimentare.

Innanzitutto, c’è bisogno di creare un rigoroso piano di fattibilità, in cui vengano presi in esame e sviluppati tutti i temi relativi ad un progetto imprenditoriale: fattore economico, forza lavoro, durata del progetto, investimento umano, gestione del progetto stesso nel tempo ecc.

Una volta decostruito ogni singolo elemento ed affrontati tutti i pro e i contro, si redige un business plan che, solitamente, viene suddiviso in due macroaree di lavoro: la prima relativa allo start progettuale e una seconda che prende in esame la fase successiva alla nascita del progetto.

E’, ovviamente, la seconda parte quella particolarmente delicata perché deve necessariamente fare i conti con l’elemento tempo, connesso al fattore economico, la resa delle forze lavoro coinvolte, eventuali malcontenti, rallentamenti e problemi logistici. Di particolare rilevanza sono le cosiddette verifiche di break-even point ossia tutto ciò che prende in esami la stima del raggiungimento di un particolare traguardo, posto nel tempo, in cui si raggiungerà un pareggio di bilancio tra investimenti e primi ricavi. Sarà quello il punto da cui dare ulteriore slancio di crescita al progetto, rendendolo fruttuoso a livello economico e sostenibile nel tempo.

Va da sé, quindi, che un business plan non può in nessun modo essere realizzato improvvisandosi esperti della materia. Non è usuale, infatti, soprattutto nelle realtà piccole, che la messa su carta di un progetto sia gestita in prima persona del titolare dell’azienda o, comunque, da chi comanda a livello economico con tutti i disastri economici che ne derivano.

Commettere un errore nel business plan, infatti, può comportare grandissimi problemi all’azienda che lo ha avviato o, addirittura, l’impossibilità per una nuova realtà imprenditoriale di prendere quota e radicarsi nel tempo. Non è assolutamente usuale, infatti, leggere di aziende nate sulla scorta di ingenti capitali investiti e naufragate per l’incapacità dei protagonisti di affrontare i delicatissimi momenti successivi all’avvio delle attività.

Consapevoli di quanto detto poc’anzi e sempre attenti ai cambiamenti del mercato del lavoro in termini di domanda/offerta, abbiamo deciso, quindi, di attivare il corso di business plan , così da permettere ai nostri studenti di acquisire le competenze necessarie per andare a ricoprire un ruolo tanto complesso quanto pieno di responsabilità che è proprio quello del business planner. 

Come studiare un Business Plan?

Studiare un business plan è un'attività cruciale per tutti coloro che intendono avviare una nuova attività o far crescere quella esistente.

Il modo migliore per studiare un business plan è quello di seguire un percorso strutturato, iniziando con la definizione degli obiettivi e delle strategie da adottare. È importante valutare attentamente il mercato di riferimento, gli eventuali concorrenti e le opportunità di crescita. Inoltre, bisogna definire le attività da svolgere e le risorse necessarie per portarle a termine, nonché stabilire un piano di marketing efficace.

Per studiare un business plan in modo completo ed efficace, è possibile seguire corsi specifici come quello che abbiamo strutturato, consultare libri e risorse online o rivolgersi a professionisti del settore, come consulenti o coach aziendali.

Con un'analisi accurata e la giusta preparazione, si può creare un business plan solido e funzionale, che consentirà di raggiungere i propri obiettivi e di crescere nel tempo.

Il business plan è un documento fondamentale per qualsiasi azienda o imprenditore che desideri avviare o espandere la propria attività.

Ecco i componenti principali di un business plan:

Quali sono i componenti di un business plan?

• Executive Summary : è la parte introduttiva del business plan in cui vengono presentati gli obiettivi dell'azienda, i prodotti o servizi offerti, il mercato di riferimento e le strategie per raggiungere gli obiettivi.
• Analisi di mercato : questa sezione è dedicata alla descrizione del mercato di riferimento dell'azienda, della concorrenza e delle opportunità di crescita.
• Strategia aziendale : in questa sezione vengono descritte le strategie che l'azienda intende utilizzare per raggiungere i propri obiettivi di business. Vengono inoltre definiti i fattori critici di successo dell'azienda.
• Organizzazione e gestione : questa sezione si concentra sull'organizzazione interna dell'azienda, sui ruoli e le responsabilità del personale e sulla gestione delle risorse umane.
• Analisi finanziaria : l'analisi finanziaria è la sezione finale del business plan e si concentra sulle proiezioni finanziarie dell'azienda. Vengono descritti i costi operativi, i ricavi previsti e i profitti attesi per gli anni a venire.

Programma del corso business plan

• » Introduzione al Business Plan
• » L'idea di business
• » Modello di business
• » Competitors
• » Piano di marketing
• » Piano strategico / Roadmap
• » Il processo di pianificazione strategica
• » Dal piano strategico al piano operativo e al budget
• » Approccio metodologico per la costruzione del piano operativo
• » Piano economico finanziario
• » La costruzione del piano finanziario
• » Analisi della sostenibilità finanziaria
• » Reality check, consegna finale (eventuale presentazione dell'idea)

business plan corso on line

Il corso business plan, così come tutti gli altri corsi del nostro catalogo, si può svolgere anche online. Il nostro corso di business plan online dà la possibilità a chiunque voglia seguire questo importante percorso formativo direttamente da casa, seduto comodamente alla propria scrivania e con il proprio computer. 

Tutto lo sviluppo business plan , dal brainstorming iniziale alle fasi di gestione del progetto nel tempo, potranno essere apprese attraverso le nostre piattaforme didattiche e con l'ausilio di un professionista rigorosamente presente dal vivo.

Che tu voglia seguire un corso business plan Milano , un corso business plan Roma o magari un corso business plan cagliari , potrai farlo tranquillamente affidandoti alla nostra rete organizzativa. 

Scegli il nostro corso business plan online , quindi, se ritieni sia preferibile imparare le metodologie di lavoro senza raggiungere una delle nostre sedi sparse in tutta Italia. 

Vuoi ricevere ulteriori informazioni sul corso? Compila il form e prenota una consulenza informativa. PER TE LA PRIMA LEZIONE DEL CORSO È IN REGALO!

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Funding ready business plan, executive summary, company overview.

Problem Statement

Business Description

Mission Statement

Business Model

Products and Services

Additional Features

Revenue Model

Market Analysis

Target Market

Market Size and Segments

Unique Value Proposition

Risks and Mitigations

Identified Risks

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Financial Overview

Income Statement

Marketing and Sales Plan

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Key features & benefits, ai editing companion.

Modify and regenerate sections of your business plan using premade or custom prompts. Our AI will help you refine your plan to perfection.

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Invite team members with easy sharing to collaborate on your business plan in real-time. Communicate and make changes together. Collaborate with your partners in real-time as you perfect your plan.

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Immerse yourself in a rich library of articles, tools, templates, webinars and resources for continuous business and professional growth. Learn all about the key aspects of starting, running and growing a business.

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We recommend a variety of useful tools and resurces that help sustain your growth. We only recommend the best in the business. Filter your needs and equip yourself with the best tools.

Plan Samples

Explore a library of sample business plans we generated to get the idea of what to expect. Currently able to generate viable plans for 50+ industries.

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Take an additional questionnaire about your financial trajectory and get a detailed financial projection + 3 year income statement for your business.

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Plannit's comprehensive suite that accompany business planning. From pitch decks to financial models, we have you covered.

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Frequently Asked Questions (FAQ)

• Initiate with Your Business Concept: Lay the Groundwork: Start by introducing your business idea into Plannit AI's Business Plan Generator. This first step is crucial, as it sets the tone for a tailored, insightful business plan that truly resonates with your vision. Capture the Essence: Our platform is designed to grasp the nuances of your concept, ensuring that the generated plan accurately reflects the core and potential of your business.
• Navigate Through the AI-Guided Questionnaire: Tailored Interactive Experience: Plannit AI’s AI-guided questionnaire is your interactive guide through the planning process. It meticulously gathers information about your business's objectives, strategies, and market positioning, ensuring a comprehensive and reflective plan. Intelligent Feedback and Suggestions: As you progress through the questionnaire, benefit from smart prompts and suggestions, ensuring that your plan is not just detailed but also strategically sound and aligned with industry standards.
• Generate Your Plan with Advanced AI: Intuitive Plan Creation: With the questionnaire complete, Plannit AI's advanced algorithms intelligently analyze your responses. They then craft a detailed, customizable, and strategically aligned business plan, providing you with a structured, coherent, and actionable format. Benefit from AI-Powered Insights: Plannit AI offers AI-driven insights and suggestions, ensuring your plan is not just a document but a strategic tool equipped with tailored AI prompts and an in-app plan editor. Get inspired by browsing through our sample business plans, a collection of successful strategies across various industries.
• Finalize Your Plan with Confidence: Dynamic Adaptation and Refinement: Plannit AI recognizes that a business plan is a living document. Our platform allows for continuous adaptation and refinement, ensuring your strategy remains agile, relevant, and aligned with your evolving business goals. Professional Presentation and Sharing: Once your plan meets your standards, utilize Plannit AI's export features to present your plan professionally. Choose between various formats for exporting your business plan, ready to impress stakeholders, attract investors, or guide your team. Review and Adapt: Ensure your business plan is a living document, ready to evolve with your growing business. Plannit AI's dynamic platform allows you to adapt your strategy as new opportunities or challenges arise.
• Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
• Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
• Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
• Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
• Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
• Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.
• Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
• Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
• Startup Founders: In the dynamic startup environment, Plannit AI is the ideal partner for founders looking to pivot quickly, secure funding, or understand their competitive landscape. With our AI-driven insights and market analysis tools, startups can make informed decisions and adapt their strategies to thrive in competitive markets.
• Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
• Consultants and Freelancers: Consultants and freelancers specializing in business development, strategic planning, or financial advising will find Plannit AI a powerful addition to their toolkit. It allows them to provide clients with comprehensive, data-driven business plans and strategies, enhancing the value of their services.
• Non-Profit Organizations: Leaders of non-profit organizations can leverage Plannit AI to plan initiatives, secure funding, and manage resources more efficiently. Our platform helps non-profits articulate their mission, set achievable goals, and measure their impact, ensuring they can make a difference in their communities.
• Innovators and Inventors: Individuals looking to commercialize innovative products or technologies can use Plannit AI to navigate the complexities of bringing new ideas to market. From patent strategies to go-to-market plans, our platform covers all bases, ensuring innovators can focus on what they do best.
• Small Business Development Centers (SBDCs) and Government Agencies: Government and SBA backed entities can greatly benefit from integrating Plannit AI into their services, enhancing their ability to support a larger number of clients more efficiently. By facilitating quicker, more in-depth business plan development, these organizations can spend more time assisting with plan execution and less time on creation, ultimately serving their communities more effectively.
• Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.
• Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
• Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
• Extensive Educational Resources: Our Education Center is packed with articles, guides, and sample plans to bolster your planning process. It's designed to arm you with the knowledge to navigate the complexities of your industry confidently.
• Enhanced Collaboration and Customization: Recognizing the collaborative essence of business planning, Plannit AI supports team efforts with multi-user editing, annotations, and feedback features, ensuring a comprehensive approach to your strategy.
• Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
• Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.
• Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
• Strategic Insights: It can offer suggestions on business strategies by analyzing trends and providing examples from a wide range of industries.
• Financial Planning: While it can't replace professional financial advice, ChatGPT can guide the structure of financial projections and statements, helping you consider important financial aspects of your plan.

Take The First Step Towards Success With our AI-Generated Business Plans

La redazione di Forbes Advisor è indipendente e obiettiva. Per sostenere il nostro impegno e per continuare a fornire contenuti gratuiti ai nostri lettori, riceviamo un compenso dalle aziende che pubblicizzano i loro prodotti e servizi sul nostro sito. Nello specifico, Forbes Advisor è finanziato mediante due principali modalità.

In primo luogo, mettiamo a disposizione degli inserzionisti spazi pubblicitari in cui presentare le proprie offerte. I compensi che percepiamo a fronte delle inserzioni influiscono sul formato e sulla collocazione all’interno del nostro sito delle offerte in questione. I contenuti che pubblichiamo non interessano la totalità delle aziende o dei prodotti disponibili sul mercato.

In secondo luogo, alcuni dei nostri articoli contengono link a offerte di inserzionisti. Se cliccati, questi “link di affiliazione” possono produrre entrate a favore del sito. I compensi che percepiamo da parte degli inserzionisti, tuttavia, non influenzano il parere o i consigli espressi dalla nostra redazione, né incidono in alcun modo sui contenuti editoriali di Forbes Advisor.

Nonostante l'impegno quotidiano nell'offerta di contenuti dettagliati, aggiornati e in linea con le aspettative dei propri lettori, Forbes Advisor non può garantire la completezza delle informazioni riportate nei propri articoli e declina ogni responsabilità in merito all'accuratezza o alla validità di tali informazioni.

Come creare un business plan: esempio pratico (2024)

Pubblicato: 21/09/2023, 11:18 am

Revisione di

Perché creare un business plan?

Business plan: esempio in 6 punti, 1. mission o vision, 2. offerta e proposta di valore, 3. pubblico di riferimento e potenziali clienti, 4. flussi di ricavi, canali di vendita e di marketing, 5. organizzazione, fornitori e gestione delle attività, per concludere.

Un business plan è un documento utilizzato per definire obiettivi e strategie che consentano a un’attività di raggiungere il successo. Nell’articolo che segue forniremo un semplice esempio di business plan, che copre le indicazioni essenziali per l’avvio di una piccola impresa o di un’attività in proprio: se hai intenzione di dare vita a un progetto imprenditoriale, questo esempio può rappresentare un punto di partenza per sviluppare una pianificazione più completa.

La creazione del business plan è un processo essenziale per comprendere meglio costi, incarichi, opportunità di guadagno e quali modelli di business siano più remunerativi. Non sono solo gli imprenditori alle prime armi a dover sviluppare un business plan: si tratta di un’operazione preziosa per chiunque gestisca un’attività. Un business plan può essere strutturato secondo diversi gradi di complessità, dai più basilari ai piani più dettagliati, comprensivi di ricerche di mercato, costi e previsioni sui ricavi. Che tu sia un imprenditore in proprio o abbia lanciato una startup in cerca di finanziamenti, creare un business plan ben strutturato è un passo fondamentale per avviare un’impresa .

Un business plan completo dovrebbe comprendere sei elementi chiave, illustrati in questo esempio. Il livello di approfondimento richiesto dipende principalmente dalla scelta di avviare una piccola impresa o di ricorrere a un finanziamento da parte di un investitore. Le imprese finanziate da investitori, infatti, richiedono ricerche di mercato più approfondite e dettagli operativi e finanziari a sostegno del progetto.

Inizia il tuo business plan con un resoconto conciso che racchiuda la tua idea. Questa sezione deve rispondere in modo sintetico a cinque domande fondamentali. Le risposte saranno approfondite nelle sezioni successive del nostro esempio di business plan.

• Di cosa si occupa la tua azienda? Vendi prodotti, servizi, informazioni o un insieme di queste cose?
• Dove si svolge l’attività? La tua attività si svolge online, in negozio, tramite dispositivi mobili o in un luogo o ambiente specifico?
• A chi si rivolge la tua attività? Qual è il mercato di riferimento della tua azienda e che caratteristiche ha il tuo cliente ideale?
• Perché i potenziali clienti dovrebbero considerarla? Cosa dovrebbe spingere i tuoi clienti ideali a notare la tua attività?
• In che modo i tuoi prodotti e/o servizi si distinguono da quelli della concorrenza? Cosa dovrebbe spingere i tuoi clienti ideali a scegliere la tua attività rispetto a quella di un concorrente?

Se hai difficoltà a fornire risposte a queste domande nella sintesi del tuo business plan, non preoccuparti. Man mano che lavorerai al piano, è molto probabile che scoprirai possibili risposte a queste domande, identificando nuove opportunità per la tua idea di business.

In questa sezione del business plan, dovrai illustrare la tua offerta commerciale. È inoltre il momento di definire la tua proposta di valore, spiegando perché la tua attività potrebbe risultare preziosa per dei potenziali clienti.

Lavorando a questa parte, potresti scoprire nuove opportunità di mercato che inizialmente non avevi considerato. Per esempio, una startup specializzata in prodotti senza glutine e chetogenici potrebbe ampliare la propria proposta di valore preparando dolci personalizzati per occasioni speciali adatti a diverse preferenze alimentari.

In questa sezione identificherai il tuo pubblico di riferimento, parlando dei problemi e delle esigenze specifiche a cui il tuo prodotto o servizio può fornire risposte. Questa fase è fondamentale per sviluppare una strategia di marketing e un’offerta di prodotti.

Per farlo in modo efficace, individua un problema che il tuo target si trova ad affrontare. Per esempio, la startup specializzata in cibi senza glutine e chetogenici può rivolgersi a persone attente alla salute e alla ricerca di questi prodotti. Tuttavia, è essenziale accertarsi di rivolgersi a una base di clienti sufficientemente ampia da poter sostenere l’attività, il che potrebbe significare che dovrai offrire una varietà di prodotti da forno tradizionali insieme quelli più particolari.

La nostra economia è trainata dalle tecnologie informatiche e grazie a internet oggi le startup possono contare su molte opportunità di guadagno e raggiungere un pubblico di riferimento sempre più variegato. In questo contesto, i flussi di ricavi e i canali di vendita divengono anche strumenti di marketing: la presente sezione è dedicata a tutti questi aspetti.

Flussi di ricavi

I flussi di ricavi corrispondono ai molti modi in cui è possibile generare guadagni con la propria attività. Nel tuo business plan, elenca le fonti di entrate al momento del lancio e indica eventuali idee che consentano di ampliare l’attività in futuro.

Ad esempio, il business plan della startup specializzata in prodotti gluten free potrebbe contemplare i seguenti flussi di ricavi:

• Vendita di prodotti: online, in negozi pop-up, all’ingrosso e (in futuro) in negozio
• Ricavi derivanti da campagne di affiliazione: monetizzazione dei post contenenti link di affiliazione pubblicati all’interno di un blog e/o sui profili social
• Entrate derivanti dalle inserzioni pubblicitarie: annunci pubblicitari sul sito web
• Vendite di ebook: (in futuro) pubblicazione di ebook di ricette di dessert senza glutine e compatibili con la dieta chetogenica
• Ricavi ottenuti grazie ai video: (in futuro) monetizzazione di un canale YouTube con video informativi sulla realizzazione di dessert senza glutine e chetogenici
• Webinar e corsi online: (in futuro) monetizzazione di webinar orientati al coaching e corsi online dedicati a consigli e tecniche di cottura
• Contenuti riservati ai soci: (in futuro) monetizzazione di una sezione del sito web riservata ai soci e dedicata a contenuti speciali a integrazione dei webinar e dei corsi online
• Franchising: (in futuro) vendere l’idea di aprire forni specializzati nella realizzazione di questi prodotti di nicchia a imprenditori di franchising.

Canali di vendita

I canali di vendita consentono di generare flussi di ricavi. Questa sezione risponde anche alla domanda “dove si svolge l’attività?” contenuta nel secondo punto della vision del progetto.

Ad esempio, nel business plan della startup specializzata in prodotti senza glutine potrebbero essere indicati i seguenti canali di vendita:

• POS: un sistema di vendita per dispositivi mobili come Shopify o Square POS per la gestione delle vendite in mobilità in contesti quali mercati, eventi e fiere
• Piattaforma ecommerce: un negozio online come Shopify , Square o WooCommerce per le vendite al dettaglio online e gli ordini di vendita all’ingrosso
• Canali social: post e pin con pulsanti per l’acquisto su Facebook , Instagram o Pinterest, che consentano di vendere online attraverso i propri profili
• Negozio: una sede fisica, quando l’attività sarà cresciuta al punto di consentirti di gestire un negozio.

Di seguito elenchiamo ulteriori canali che possono fungere da fonti di reddito:

• Ricavi derivanti da campagne di affiliazione: sezione blog sul sito di ecommerce e partner affiliati
• Entrate derivanti dalle inserzioni pubblicitarie: annunci pubblicitari sul sito di ecommerce
• Vendite di ebook: vendite di ebook su Amazon tramite Kindle Direct Publishing
• Ricavi ottenuti grazie ai video: canale YouTube con monetizzazione degli annunci pubblicitari
• Webinar e corsi online: piattaforme dedicate a corsi online e webinar che consentano di gestire la creazione di account per gli iscritti e il caricamento e la riproduzione di contenuti registrati
• Contenuti riservati ai soci: contenuti protetti da password tramite applicazioni per la creazione di community di utenti iscritti come MemberPress.

Canali di marketing

Spesso i canali di marketing e di vendita utilizzati dalle imprese presentano forti sovrapposizioni. I video e le piattaforme online come i social media, i siti web o i blog fungono sia da strumenti di marketing che da fonti di ricavi, risultando particolarmente utili per le startup e le imprese di piccole dimensioni.

Ad ogni modo, i canali pubblicitari tradizionali come la radio, la TV, le comunicazioni dirette per posta e la carta stampata hanno mantenuto il proprio valore per molte attività e, pertanto, devono essere presi in considerazione al momento della creazione di un piano di marketing e di un budget all’interno di un business plan.

In questa sezione del nostro esempio di business plan spieghiamo come indicare la struttura, le modalità di gestione dell’azienda ed eventuali certificazioni o permessi necessari per l’avvio dell’impresa.

La startup specializzata in prodotti senza glutine potrebbe elencare alcuni punti simili ai seguenti:

• Struttura aziendale: definizione dell’organizzazione dell’attività
• Permessi e certificazioni: licenza per il trattamento degli alimenti e per la produzione alimentare artigianale. In alternativa, affitto di una cucina commerciale in possesso dei requisiti necessari
• Ruoli e responsabilità: imprenditore in proprio, tutti i ruoli e le responsabilità sono in capo al titolare
• Attività quotidiane: procurarsi gli ingredienti e cucinare tre giorni a settimana per rispondere agli ordini. Riservare del tempo agli eventi di settore, ai mercati e agli ordini dei partner all’ingrosso, se necessario. Spedire a giorni alterni gli ordini effettuati online. Aggiornare il sito web e creare post social, sul blog e contenenti link di affiliazione nei giorni in cui non vengono effettuate le spedizioni.

L’ultimo passaggio nella stesura del business plan consiste nell’elencare i costi previsti per l’avvio e la gestione dell’attività, oltre che i ricavi attesi. Grazie a strumenti gratuiti come Square e alle opportunità di marketing offerte dai social media, è possibile lanciare una startup a costi molto contenuti.

In molti casi, il costo della merce, della spedizione e dell’imballaggio, delle autorizzazioni e licenze, e della stampa dei biglietti da visita sono le uniche spese da sostenere.

Sviluppare al meglio il business plan della propria attività è un passaggio fondamentale per chi si appresta a lanciare un’impresa, ma è altrettanto importante che la fase di pianificazione non si trasformi in un ostacolo per l’avvio dell’attività.

Tieni presente, inoltre, che un business plan non è mai un documento destinato ad assumere valore definitivo. I mercati, il pubblico e le tecnologie sono in costante evoluzione, così come gli obiettivi aziendali e le strategie sviluppate per raggiungerli. Considera il tuo business plan, quindi, come un documento dinamico, soggetto a revisioni periodiche, da ampliare e modificare in risposta alle opportunità di mercato e alla crescita della tua attività.

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Krista Fabregas è una professionista esperta nell'ambito dell'ecommerce e della redazione di contenuti online. Vanta oltre vent'anni di esperienza pratica, che mette al servizio di chi desidera lanciare e far crescere società di successo nel settore tecnologico. Tra le sue competenze rientrano l'avvio e lo sviluppo di attività di ecommerce, operazioni e logistica per le PMI, piattaforme per la creazione di siti web, sistemi di pagamento, marketing multicanale e redditi da attività collaterali e programmi di affiliazione. Krista ha conseguito la laurea in Lettere presso la University of Texas di Austin e ha ricoperto posizioni apicali presso la NASA, un'azienda Fortune 100 e diverse startup digitali.

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CORSO ONLINE BUSINESS PLAN ::: FROM BUSINESS DREAM TO BUSINESS SUCCESS

Corso Business Plan Online

Dall’Idea di business all’avvio dell’attività Scopri come metterti in proprio e diventare un professionista o un imprenditore affermato  (anche durante un periodo di crisi)!

Sai quali sono i passi necessari ad avviare la tua attività senza commettere gli errori tipici di chi apre una partita iva?  Sai cosa dovresti fare per metterti in proprio riducendo al minimo i rischi?

Sai come definire con esattezza gli obiettivi da raggiungere e le risorse necessarie per la fase di avvio?

Hai definito un Piano con le strategie e le azioni per sviluppare con successo la tua nuova attività?

From Business Dream to Business Success  è il  corso   online per sviluppare il tuo business plan. Una formazione live  che ti consente di definire e strutturare la tua idea di business per capire come farne un’ attività di successo .

E’ un  corso pratico , in cui  sarai guidato passo passo , con  esercizi da svolgere insieme al Trainer  per  costruire un piano di lancio efficace e comprendere come  rendere subito redditizia la tua attività professionale o la tua nuova piccola impresa.

Definire un  piano di lancio efficace  ti permette di  evitare le false partenze ,  gli errori tipici chi si mette in proprio ,  di  prendere decisioni sbagliate basate più sull’emotività che sulla razionalità o sul mercato nel quale dovrai competere.

Definire con esattezza strategie, strumenti e azioni concrete  è fondamentale  per chiunque voglia  diventare un professionista o  un imprenditore di successo .

Perchè farlo?

Forse sai già che, le attività professionali e le piccole imprese avviate da meno di tre anni sono quella tipologia che, purtroppo, in Italia, non supera la cosiddetta fase critica.

Parliamo di realtà che finiscono per diventare statistica in quell’80% di nuove attività che chiudono prima di arrivare al terzo anno di vita o chi si fermano su una pericolosa linea di sopravvivenza.

Di converso, professionisti, consulenti, freelance, artigiani e micro imprenditori, spesso non riescono a crescere ma procedono “per tentativi”, sprecando così, purtroppo, solo tempo e denaro per ritrovarsi comunque in difficoltà.  

Quello che forse non sai è che, buona parte dei problemi di crescita di Professionisti, Consulenti, Freelance, Artigiani e micro Imprese derivano dal non aver mai definito dettagliatamente il piano di lancio e di sviluppo per la loro attività.

Questo vuol dire “ partire con il piede sbagliato ” non avendo pianificato concretamente come sostenere e sviluppare il proprio business e oggi, in Italia, non farlo, vuol dire " galleggiare " o non avere alcun vantaggio competitivo!   

Partecipando a questo corso online "live", basato su una formazione di natura NON teorica ma pratica , c omprenderai come fare un piano di lancio efficace per sviluppare la tua attività professionale o imprenditoriale e cosa devi fare per metterti in proprio con successo.

Un corso online sul business plan che si sviluppa come un percorso guidato, durante il quale:

➡   Definirai o ridefinirai il tuo  modello di business  per renderlo  efficace e vincente ; ➡ Creerai una tua precisa “Visione imprenditoriale”; ➡ Definirai chi sono i tuoi Clienti Target  ed effettuerai l’analisi del tuo mercato e dei tuoi concorrenti principali; ➡ Progetterai  la tua “offerta di elevato valore” ; ➡ Definirai con correttezza i tuoi obiettivi commerciali, di marketing e come conseguirli ; ➡ Definirai un Piano economico e finanziario sostenibile per supportare la tua crescita evitando qualsiasi rischio o ipotesi di indebitamento dannoso ➡ Avrai ben chiaro cosa fare per lanciare e sviluppare il tuo business, quando farlo e come farlo

Il Corso di Formazione Online Live “From Business Dream to Business Success” è  particolarmente adatto a  chi vuole mettersi in proprio, senza correre rischi , per avviare una nuova attività professionale, artigianale o una piccola impresa.

Il Corso online sul business plan “From Business Dream to Business Success” si rivolge quindi a :

★ Aspiranti Professionisti ★ Aspiranti Artigiani ★ Aspiranti Imprenditori ★ Startupper ★ Neo Professionisti ★ Neo Imprenditori e può essere particolarmente utile in questo particolare momento storico anche per…

★ Piccoli Imprenditori ★ Freelance ★ Coach / Counselor ★ Terapeuti ★ Artigiani ★ Consulenti ★ Liberi Professionisti

…  che hanno avviato  la loro  attività da meno di 2 anni  o che  devono ripensarla/ristrutturarla .

Il Corso business plan online “From Business Dream to Business Success” è un  percorso guidato della durata di un mese  che comprende:

➡ 4 sessioni online, in diretta live con il Trainer, su base settimanale , che includono la spiegazione dei  passi necessari  e gli  esercizi concreti  per  lavorare subito  sulla  creazione di un piano di lancio efficace  della tua attività; ➡ La verifica di quanto elaborato nella sessione settimanale successiva; ➡ Un canale di comunicazione diretto con il trainer per effettuare qualsiasi domanda non solo online ma anche durante il percorso; ➡ Tutto il materiale necessario per creare il piano di lancio e sviluppo della tua nuova attività. 

“From Business Dream to Business Success” è un  Corso Online specifico per conseguire  con successo i tuoi obiettivi professionali o imprenditoriali

Se vuoi diventare un professionista o un imprenditore di successo in Italia, devi comprendere e pianificare come  trovare clienti con continuità (investendo il meno possibile)  e come  riuscire a sviluppare concretamente  la tua attività professionale o la tua piccola impresa. 

Per questo è importante pianificare e programmare quanto necessario ad evitare false partenze.

Ti aiuterà  a trasformare la tua idea di business in un Piano di Lancio e Sviluppo Efficace  durante il corso online sul business plan:

Business Trainer

Alberto Baruffaldi  Laureatosi in Economia e Commercio all’Università Bocconi, cresce come  Business Controller  in varie realtà multinazionali e successivamente, opera come consulente in medie imprese operanti nei settori industriale, commerciale e servizi. 

Oggi Alberto è un Imprenditore, Co-Founder di fd research group, di fd communication team e di In consulting ed effettua anche consulenza e business mentoring per l’ Avvio di Nuove attività  o in ambito  Business Planning  per  Aspiranti Professionisti/Imprenditori  e Start Up.

Ha inoltre ideato e creato l’apprezzato blog tematico “ ProgettodiBusiness.com “.

Scarica adesso gratuitamente il suo e-book: “ Dall’Idea Imprenditoriale al Business Plan ”

Per le date e le altre informazioni sulla prossima edizione del corso online puoi:

➡ Chiamare il numero verde 800 427 077

➡ Compilare il form per essere ricontattato,  cliccando qui

Partecipando al corso business plan online “From Business Dream to Business Success” avrai ben chiaro cosa fare per lanciare e sviluppare con successo la tua attività professionale, artigianale o la tua nuova impresa.

Iscriviti al corso online sul business plan e partecipi ad un percorso pratico e guidato in cui: 

✔ Definirai tutti gli aspetti strategici ed economici necessari a lanciare con successo la tua nuova attività;

✔   Ti saranno chiari tutti gli elementi più importanti in ambito Marketing e Comunicazione e come sfruttarli,

✔ Saprai come posizionarti (o riposizionarti) sul tuo mercato di riferimento per  conseguire i risultati che desideri;

✔ Svilupparai concretamente un Piano di Avvio, Sviluppo e Crescita  della tua idea professionale o imprenditoriale per  farne un’attività solida e ben strutturata ,  valutandone anche preventivamente la fattibilità, la redditività e il ritorno economico!

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Secure Money FormuIa : Qualora tu non riesca a partecipare ad una delle sessioni del corso online sul business plan, non sarà applicata alcuna penale. Potrai partecipare all’edizione successiva.

Deducibilità Fiscale : L’investimento per l’iscrizione a questo corso online business plan, come da disposizioni dell’art. 54 TUIR, è deducibile in misura pari al 100% per i possessori di Partita Iva.

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Consapevoli dell’elevato rapporto risultati/prezzo dei nostri Corsi online, siamo tra le poche Società di Formazione ad adottare tale formula.

Qualora alla fine del Corso business plan online live tu non sia soddisfatto  di quello che hai appreso,  ti rimborseremo il 100% della tua quota di iscrizione .

Per ulteriori informazioni e per conoscere le prossime date del corso online sul business plan puoi: ➡ Chiamare il numero verde 800 427 077 ➡ Compilare il form per essere ricontattato, cliccando qui

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