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Top 12 Potential PhD Viva Questions and How to Answer Them

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Breathed a sigh of relief after submitting the PhD thesis you’ve burnt the midnight oil for? Not so soon! While submitting your thesis is a massive achievement, defending it decides whether you will receive the doctoral degree or not. Although every PhD viva examination is different, there are similarities in the types of questions asked at each. In this article, we shall discuss the most common and potential PhD viva questions and how to answer them.

Types of PhD Viva Questions

Generally, examiners prepare a series of questions for you to answer at the PhD viva voce examination. These questions are primarily based on your thesis. However, the questions asked in PhD viva examinations can be broadly grouped under four basic headings:

  • General Questions
  • Research Context and Methods
  • Analysis and Findings
  • Discussions and Conclusion/Implications

Therefore, while preparing for your PhD viva and defending your thesis , you must consider the types of questions you’re likely to be asked. This helps in practicing your answers in advance and not being baffled during the viva. Practicing how you would answer questions based on these four basic categories will take you a long way in your preparations.

Commonly Asked PhD Viva Questions and How to Answer Them

While sticking to answering the most commonly asked questions might sound simple, it is equally important to be prepared for counter questions. Furthermore, it’s easy to go off on a tangent due to nervousness. This leads to opening up other lines of enquiry from the examiners in areas you hadn’t probably expected to be questioned about.

Ideally, you aren’t expected to dictate your thesis as it is. Examiners are interested in knowing your understanding of the research, its methods, analysis and findings, conclusion and implications, etc.

Despite the differences in every PhD viva, you must be prepared to answer these common questions logically. Below are some popular PhD viva questions to prepare:

1. Tell me about yourself.

Introduce yourself and talk about your areas of interest related to research. More importantly, focus on the areas you are extremely positive about. Briefly speak about your past achievements without overwhelming the examiners and sounding boastful. Keep the introduction professional.

2. What is the reason for selecting this research question?

The response to this question is often generalized by saying that you are interested in the topic. However, examiners want to hear the specifications of your interest in the topic. You must plan your answer stating the most interesting aspect of your research and why did you choose the research question over another topic from the same or allied domain. Furthermore, cite certain instances that helped you in selecting the research topic and the particular field for your project.

3. What is the key focus of your research?

Remember that the answer to this question is not about summarizing your research. It involves talking about the area of primary focus of research. Most importantly, in order to demonstrate the viability of your research, it is essential to identify some of the key questions it addresses.

4. Did the research process go as per your plan or were there any unexpected circumstances that you had to deal with?

The purpose of this question is not only to see whether you can work as per your structured plan, but also to understand your readiness with backup plans in case of unforeseen situations. An ideal way to answer this is by clearly stating if the project went as per your predefined plan. Furthermore, be honest in mentioning if you were assisted by others in dealing with it, as it may lead to a new set of questioning from the examiners.

5. After completion of your research, which part of the process did you enjoy the most and why?

Remember that the examiners know about a PhD student’s stressful journey . Therefore, do not elaborate on the hardships that you went through during your research, unless asked otherwise. Emphasize on the aspects of the research project that you enjoyed and looked forward to every time you stepped in your laboratory. Describe how you developed interest in newer approaches to conduct research.

6. As a researcher, what change has this research brought in you?

This question demands a strong, progressive, and positive response. Remember your first day in the research laboratory and compare it to today. Identify the differences in your traits as a researcher. Mention how following, reading, and analyzing other researchers’ works have brought a positive change in you. Furthermore, address how you overcame your shortcomings as a researcher and upskilled yourself.

7. Summarize your thesis.

Be well versed with the entire project. Start by explaining why you selected the topic of your thesis and close your explanation by providing an optimum solution to the problem. You must prepare for 3 types of answers for this question. Prepare a 1-minute, 3-5 minutes, and 10-minute summary and use the correct one based on your audience at the viva.

8. What developments have you witnessed in this field since you began your doctorate? How did these developments change your research context?

Familiarize yourself with the advances in your field throughout your PhD. Mention works of researchers you have referred to while working on your project. Additionally, elaborate on how other researchers’ work influenced your research and directed you to finding results.

9. What original contribution has your thesis made to this field of study?

Answer this question by keeping in mind what was known before in published literature and what you have added as part of being awarded your PhD. Firstly, you must present a major piece of new information during your research project. Secondly, elaborate on how your research expands the existing literature. Thirdly, mention how your work is different from other researchers’ works that you referred. Finally, discuss how you developed a new product or improved an existing one.

10. How well did the study design work?

While answering this question, you must focus on how your planned methods and methodologies were executed. Furthermore, mention how you tackled difficulties in study design and concluded your research.

11. Elaborate on your main findings and how do they relate to literature in your field?

While answering this question, elaborate on how you evaluated the key findings in your research. Mention the key factors involved and the reason for choosing a particular process of evaluation. Furthermore, explain how your findings are related with the literature review of your project. Mention its significant contributions in your field of research. In addition, discuss how your research findings connect with your hypothesis as well as the conclusion of your research.

12. What is the strength and weakness of your research?

While you may want to impress the examiner by emphasizing on the strengths of your research, being aware of the weaknesses and planning a directional move to overcome them is also equally important. Hence, mention the strengths first and elaborate on how they connect with the key findings. Additionally, underline the limitations and the factors that could be transformed into strengths in future research.

How nervous were you while preparing for your PhD viva voce? Did you follow any specific tips to ace your PhD viva voce ? How important is it to prepare for these common PhD viva questions beforehand? Let us know how you prepared for your PhD viva voce in the comments section below! You can also visit our  Q&A forum  for frequently asked questions related to different aspects of research writing and publishing answered by our team that comprises subject-matter experts, eminent researchers, and publication experts.

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Really useful in helping me put a plan / script together for my forthcoming viva. Some interesting questions that I hadn’t thought about before reading this article – the proof of the pudding will be how well the viva goes of course, but at least I now have a head start! Many thanks

Thank you, this is super helpful. I have my viva voce in a month and I’ll be using these questions as a guide

Well framed questions

This article has been incredibly helpful in preparing a plan and script for my upcoming viva. It introduced me to several intriguing questions I hadn’t considered before. The real test will be how well the viva goes, but at least I now have a head start. Thank you.

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viva questions for qualitative research

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Preparing For Your Dissertation Defense

13 Key Questions To Expect In The Viva Voce

By: Derek Jansen (MBA) & David Phair (PhD) . Reviewed By: Dr Eunice Rautenbach | June 2021

Preparing for your dissertation or thesis defense (also called a “viva voce”) is a formidable task . All your hard work over the years leads you to this one point, and you’ll need to defend yourself against some of the most experienced researchers you’ve encountered so far.

It’s natural to feel a little nervous.

In this post, we’ll cover some of the most important questions you should be able to answer in your viva voce, whether it’s for a Masters or PhD degree. Naturally, they might not arise in exactly the same form (some may not come up at all), but if you can answer these questions well, it means you’re in a good position to tackle your oral defense.

Dissertation and thesis defense 101

Viva Voce Prep: 13 Essential Questions

  • What is your study about and why did you choose to research this in particular?
  • How did your research questions evolve during the research process?
  • How did you decide on which sources to include in your literature review?
  • How did you design your study and why did you take this approach?
  • How generalisable and valid are the findings?
  • What were the main shortcomings and limitations created by your research design?
  • How did your findings relate to the existing literature?
  • What were your key findings in relation to the research questions?
  • Were there any findings that surprised you?
  • What biases may exist in your research?
  • How can your findings be put into practice?
  • How has your research contributed to current thinking in the field?
  • If you could redo your research, how would you alter your approach?

#1: What is your study about and why did you choose to research this in particular?

This question, a classic party starter, is pretty straightforward.

What the dissertation or thesis committee is assessing here is your ability to clearly articulate your research aims, objectives and research questions in a concise manner. Concise is the keyword here – you need to clearly explain your research topic without rambling on for a half-hour. Don’t feel the need to go into the weeds here – you’ll have many opportunities to unpack the details later on.

In the second half of the question, they’re looking for a brief explanation of the justification of your research. In other words, why was this particular set of research aims, objectives and questions worth addressing? To address this question well in your oral defense, you need to make it clear what gap existed within the research and why that gap was worth filling.

#2: How did your research questions evolve during the research process?

Good research generally follows a long and winding path . It’s seldom a straight line (unless you got really lucky). What they’re assessing here is your ability to follow that path and let the research process unfold.

Specifically, they’ll want to hear about the impact that the literature review process had on you in terms of shaping the research aims, objectives and research questions . For example, you may have started with a certain set of aims, but then as you immersed yourself in the literature, you may have changed direction. Similarly, your initial fieldwork findings may have turned out some unexpected data that drove you to adjust or expand on your initial research questions.

Long story short – a good defense involves clearly describing your research journey , including all the twists and turns. Adjusting your direction based on findings in the literature or the fieldwork shows that you’re responsive , which is essential for high-quality research.

You will need to explain the impact of your literature review in the defense

#3: How did you decide on which sources to include in your literature review?

A comprehensive literature review is the foundation of any high-quality piece of research. With this question, your dissertation or thesis committee are trying to assess which quality criteria and approach you used to select the sources for your literature review.

Typically, good research draws on both the seminal work in the respective field and more recent sources . In other words, a combination of the older landmark studies and pivotal work, along with up-to-date sources that build on to those older studies. This combination ensures that the study has a rock-solid foundation but is not out of date.

So, make sure that your study draws on a mix of both the “classics” and new kids on the block, and take note of any major evolutions in the literature that you can use as an example when asked this question in your viva voce.

#4: How did you design your study and why did you take this approach?

This is a classic methodological question that you can almost certainly expect in some or other shape.

What they’re looking for here is a clear articulation of the research design and methodology, as well as a strong justification of each choice . So, you need to be able to walk through each methodological choice and clearly explain both what you did and why you did it. The why is particularly important – you need to be able to justify each choice you made by clearly linking your design back to your research aims, objectives and research questions, while also taking into account practical constraints.

To ensure you cover every base, check out our research methodology vlog post , as well as our post covering the Research Onion .

You have to justify every choice in your dissertation defence

#5: How generalizable and valid are the findings?

This question is aimed at specifically digging into your understanding of the sample and how that relates to the population, as well as potential validity issues in your methodology.

To answer question this well, you’ll need to critically assess your sample and findings and consider if they truly apply to the entire population, as well as whether they assessed what they set out to. Note that there are two components here – generalizability and validity . Generalizability is about how well the sample represents the population. Validity is about how accurately you’ve measured what you intended to measure .

To ace this part of your dissertation defense, make sure that you’re very familiar with the concepts of generalizability , validity and reliability , and how these apply to your research. Remember, you don’t need to achieve perfection – you just need to be aware of the strengths and weaknesses of your research (and how the weaknesses could be improved upon).

Need a helping hand?

viva questions for qualitative research

#6: What were the main shortcomings and limitations created by your research design?

This question picks up where the last one left off.

As I mentioned, it’s perfectly natural that your research will have shortcomings and limitations as a result of your chosen design and methodology. No piece of research is flawless. Therefore, a good dissertation defense is not about arguing that your work is perfect, but rather it’s about clearly articulating the strengths and weaknesses of your approach.

To address this question well, you need to think critically about all of the potential weaknesses your design may have, as well as potential responses to these (which could be adopted in future research) to ensure you’re well prepared for this question. For a list of common methodological limitations, check out our video about research limitations here .

#7: How did your findings relate to the existing literature?

This common dissertation defense question links directly to your discussion chapter , where you would have presented and discussed the findings in relation to your literature review.

What your dissertation or thesis committee is assessing here is your ability to compare your study’s findings to the findings of existing research . Specifically, you need to discuss which findings aligned with existing research and which findings did not. For those findings that contrasted against existing research, you should also explain what you believe to be the reasons for this.

As with many questions in a viva voce, it’s both the what and the why that matter here. So, you need to think deeply about what the underlying reasons may be for both the similarities and differences between your findings and those of similar studies.

Your dissertation defense needs to compare findings

#8: What were your key findings in relation to the research questions?

This question is similar to the last one in that it too focuses on your research findings. However, here the focus is specifically on the findings that directly relate to your research questions (as opposed to findings in general).

So, a good way to prepare for this question is to step back and revisit your research questions . Ask yourself the following:

  • What exactly were you asking in those questions, and what did your research uncover concerning them?
  • Which questions were well answered by your study and which ones were lacking?
  • Why were they lacking and what more could be done to address this in future research?

Conquering this part dissertation defense requires that you focus squarely on the research questions. Your study will have provided many findings (hopefully!), and not all of these will link directly to the research questions. Therefore, you need to clear your mind of all of the fascinating side paths your study may have lead you down and regain a clear focus on the research questions .

#9: Were there any findings that surprised you?

This question is two-pronged.

First, you should discuss the surprising findings that were directly related to the original research questions . Going into your research, you likely had some expectations in terms of what you would find, so this is your opportunity to discuss the outcomes that emerged as contrary to what you initially expected. You’ll also want to think about what the reasons for these contrasts may be.

Second, you should discuss the findings that weren’t directly related to the research questions, but that emerged from the data set . You may have a few or you may have none – although generally there are a handful of interesting musings that you can glean from the data set. Again, make sure you can articulate why you find these interesting and what it means for future research in the area.

What the committee is looking for in this type of question is your ability to interpret the findings holistically and comprehensively , and to respond to unexpected data. So, take the time to zoom out and reflect on your findings thoroughly.

Discuss the findings in your defense

#10: What biases may exist in your research?

Biases… we all have them.

For this question, you’ll need to think about potential biases in your research , in the data itself but also in your interpretation of the data. With this question, your committee is assessing whether you have considered your own potential biases and the biases inherent in your analysis approach (i.e. your methodology). So, think carefully about these research biases and be ready to explain how these may exist in your study.

In an oral defense, this question is often followed up with a question on how the biases were mitigated or could be mitigated in future research. So, give some thought not just to what biases may exist, but also the mitigation measures (in your own study and for future research).

#11: How can your findings be put into practice?

Another classic question in the typical viva voce.

With this question, your committee is assessing your ability to bring your findings back down to earth and demonstrate their practical value and application. Importantly, this question is not about the contribution to academia or the overall field of research (we’ll get to that next) – it is specifically asking about how this newly created knowledge can be used in the real world.

Naturally, the actionability of your findings will vary depending on the nature of your research topic. Some studies will produce many action points and some won’t. If you’re researching marketing strategies within an industry, for example, you should be able to make some very specific recommendations for marketing practitioners in that industry.

To help you flesh out points for this question, look back at your original justification for the research (i.e. in your introduction and literature review chapters). What were the driving forces that led you to research your specific topic? That justification should help you identify ways in which your findings can be put into practice.

#12: How has your research contributed to current thinking in the field?

While the previous question was aimed at practical contribution, this question is aimed at theoretical contribution . In other words, what is the significance of your study within the current body of research? How does it fit into the existing research and what does it add to it?

This question is often asked by a field specialist and is used to assess whether you’re able to place your findings into the research field to critically convey what your research contributed. This argument needs to be well justified – in other words, you can’t just discuss what your research contributed, you need to also back each proposition up with a strong why .

To answer this question well, you need to humbly consider the quality and impact of your work and to be realistic in your response. You don’t want to come across as arrogant (“my work is groundbreaking”), nor do you want to undersell the impact of your work. So, it’s important to strike the right balance between realistic and pessimistic .

This question also opens the door to questions about potential future research . So, think about what future research opportunities your study has created and which of these you feel are of the highest priority.

Discuss your contribution in your thesis defence

#13: If you could redo your research, how would you alter your approach?

This question is often used to wrap up a viva voce as it brings the discussion full circle.

Here, your committee is again assessing your ability to clearly identify and articulate the limitations and shortcomings of your research, both in terms of research design and topic focus . Perhaps, in hindsight, it would have been better to use a different analysis method or data set. Perhaps the research questions should have leaned in a slightly different direction. And so on.

This question intends to assess whether you’re able to look at your work critically , assess where the weaknesses are and make recommendations for the future . This question often sets apart those who did the research purely because it was required, from those that genuinely engaged with their research. So, don’t hold back here – reflect on your entire research journey ask yourself how you’d do things differently if you were starting with a  blank canvas today.

Recap: The 13 Key Dissertation Defense Questions

To recap, here are the 13 questions you need to be ready for to ace your dissertation or thesis oral defense:

As I mentioned, this list of dissertation defense questions is certainly not exhaustive – don’t assume that we’ve covered every possible question here. However, these questions are quite likely to come up in some shape or form in a typical dissertation or thesis defense, whether it’s for a Master’s degree, PhD or any other research degree. So, you should take the time to make sure you can answer them well.

If you need assistance preparing for your dissertation defense or viva voce, get in touch with us to discuss 1-on-1 coaching. We can critically review your research and identify potential issues and responses, as well as undertake a mock oral defense to prepare you for the pressures and stresses on the day.

viva questions for qualitative research

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

14 Comments

Jalla Dullacha

Very interesting

Fumtchum JEFFREY

Interesting. I appreciate!

Dargo Haftu

Really appreciating

My field is International Trade

Abera Gezahegn

Interesting

Peter Gumisiriza

This is a full course on defence. I was fabulously enlightened and I gained enough confidence for my upcoming Masters Defence.

There are many lessons to learn and the simplicity in presentationmakes thee reader say “YesI can”

Milly Nalugoti

This is so helping… it has Enlightened me on how to answer specific questions. I pray to make it through for my upcoming defense

Derek Jansen

Lovely to hear that 🙂

bautister

Really educative and beneficial

Tweheyo Charles

Interesting. On-point and elaborate. And comforting too! Thanks.

Ismailu Kulme Emmanuel

Thank you very much for the enlightening me, be blessed

Gladys Oyat

Thankyou so much. I am planning to defend my thesis soon and I found this very useful

Augustine Mtega

Very interesting and useful to all masters and PhD students

Gonzaga

Wow! this is enlightening. Thanks for the great work.

grace pahali

Thank you very much ,it will help me My Master Degree. and am comfortable to my defense.

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The Savvy Scientist

The Savvy Scientist

Experiences of a London PhD student and beyond

Common PhD Viva Questions

PhD interview scenario

It can be pretty difficult knowing how to prepare for your PhD viva. Having successfully defended my own STEM PhD remotely in the last year, I want to help you to prepare! What follows are some common PhD viva questions which your examiners may ask you. Plus some additional advice based off my own PhD viva experience.

For an intro to the PhD viva including the typical structure and potential outcomes please see my introductory post:

  • How to Defend a Thesis: An Introduction to the PhD Viva

How Much Do You Need to Prepare For A PhD Viva?

There is no hard and fast rule for how much you need to prepare. And unlike a written exam, there are of course no past-papers to practice on!

It may help ease your mind to think about what the purpose of a PhD viva is. Namely the purpose of the PhD viva (or defence) is to check that:

  • You did the work;
  • You understand the work;
  • The research is up to the standard for a PhD.

For more detail see my separate post here including Imperial’s PhD viva mark scheme.

In hindsight I probably didn’t spend as much time preparing for my viva as is normal. Though I did unexpectedly move house less than a week before !

Besides reading through my thesis once in the few days leading up to it, I didn’t spend much time thinking up answers to questions or “revising” certain topics which could come up. The viva went fine, but it wouldn’t have done me any harm to have been a little better prepared.

It certainly helped that I’d managed to schedule a viva which took place less than six weeks after I submitted the thesis so it was all very fresh in my mind. If you submitted your thesis months before your viva I’d suggest spending slightly more time refreshing your memory in preparation for questions you may get asked.

In summary, I think it’s useful for all PhD students to get an idea of some potential lines of questioning for their oral exam!

Update: Keen to get prepared for your viva? I’ve put together a set of viva preparation worksheets which are available in the resource library. Click the image below for free access!

viva questions for qualitative research

Listed below are common PhD viva questions which I’ve roughly grouped together. We’ll start with some higher-level questions about your PhD which should be quite easy and friendly, then progress through to some more technical (and potentially unfriendly!) questions.

It is worth noting that many examiners will ask for a short presentation at the start of the viva and this could eliminate some potential questions. In this list I’ve left in the main questions I’d expect for this presentation to address, such as what future work you’d recommend.

Very few of the questions are ones you’re guaranteed to get asked, but I can assure you that you’ll get asked at least some of them!

General PhD Viva Questions – usually friendly!

These ones are simply inquisitive and you don’t really have to worry about getting caught out. The examiners are simply interested in the work and want an insight from someone who has spent the last few years working on it.

  • What is the most important finding from your PhD work?
  • What was the motivation behind this research?
  • Who is your research relevant to?
  • Which aspects of your work are you publishing? Follow on: and where?
  • What future work would you recommend?
  • What are the limitations of your research?
  • Which aspect of your work surprised you the most?
  • What are the potential applications of your PhD research?

Method-Specific Questions – mostly friendly!

These questions dive a little deeper but even so shouldn’t be too much of a cause for concern. They come down to your own judgement and as long as you justify your decicisions you’ll be fine in answering them.

  • Why did you do [things] a certain way?
  • What were the alternatives to [this certain method]?
  • Why did you test [that specific number] of samples?
  • What effect did you think changing [something in your method] would have?
  • What do you think you could have gained by using [another approach]?
  • Why did you not use [another technique]?
  • How did you deal with the ethical implications of your work?

Results & Analysis-Specific Questions – mostly friendly!

In a similar manner to the previous section about your methodology, you’ll often get some questions targeting your analysis and presentation of results.

  • What is this graphical figure illustrating?
  • Why was [this analytical technique] appropriate? Follow on: why did you use [this other technique]?
  • Which of your results do you find the most interesting?
  • How do you know that your findings are correct?

Literature Questions – may be less friendly!

This is where things may get tough if your examiners want to try and test your limits. Even so, they’ll still likely cut you some slack. If you have 100+ references it’s very possible that under the nerves of your exam you can’t remember specifics for each and every reference. Just don’t make things up. They’d rather you were honest than trying to deceive them.

  • Please explain the key findings of reference number [X]
  • Which papers would you say had the biggest impact on your work?
  • What do you think are the biggest differences between [these two previous studies]?
  • What have been the biggest advancements in the field over the last 10 years?
  • Why did you not reference [this other study]?
  • How does your work compliment the existing literature?
  • What do you think the next big advancements will be in the field?

Highly Technical Questions – potentially very unfriendly!

These are the ones I was a bit scared of getting, but it is a PhD viva after all. Of course it should be expected that you have a solid understanding of the principles that underpin your project. Even so it can be unnerving thinking of how large the range of potential questions like this can be!

Unlike at a conference or in other settings where you may be able to brush over things you’re not 100% comfortable with, there is no hiding when your examiners need to test your knowledge. Particularly when they have hours of time at their disposal to do so!

  • Explain how [a technique] works. This could be anything from sample preparation, equipment and analysis through to statistics. I’ve known people to get asked to explain things like a statistical t-test from first principles, with follow-on questions being asked with every answer to drill deeper.
  • Explain [some fundamental concept, phenomenon or principle]. Just like the last question but applied to basic-sciences. I’ve known students to get asked questions such as: explain energy (to a mechanical engineer) and explain toughness (to a materials scientist). I’m sure we can all explain these concepts to a certain level but my concern was whether or not I could explain them at a deep enough level to satisfy the examiner.

With both of these types of questions there ultimately comes a point where you (or the internal examiner ) can push back and say that answering that question was not the focus of your PhD!

What Questions I Got Asked at My Own PhD Viva

I was really surprised at my own viva how few questions I actually got in general.

The viva lasted a whopping five hours (excluding a quick break) and yet almost all of the time was spent discussing improvements to my viva to help with publishing papers.

Even so, I could have done with putting a bit more time into preparing for potential questions: which was my motivation to help you by putting together this post!

The few questions I had included:

  • If you were to do the project again would you do anything differently?
  • Clarification of what I meant by certain sentences in my thesis .

You may be wondering if I avoided getting asked deeper questions by the examiners because I already had a relationship with them so they were satisfied with my knowledge and capabilities. But I didn’t really know the examiners! I’d met my external examiner at a conference and he had seen me present but I’d never actually met my internal examiner before.

Instead, what I think did go a long way to helping was having already had something published in a respected journal.

Nevertheless, in a way I actually walked away a little unsatisfied by the lack of questioning at my PhD viva.

It was great to get so much feedback on my thesis which has already helped to get two more papers published since the viva, but I felt like it would have been nice to feel a bit more taxed and known that I could hold my own in the exam if it came down to it.

Now looking back on the viva 10 months later, I’m just happy to have the PhD done!

My Tips for Answering Common PhD Viva Questions

  • Keep calm and take your time before answering . There is no rush to answer questions. Having a sip of a drink may help provide a pause for thinking up an answer.
  • Tell the truth. If you don’t know something, just say so! It’s likely the examiners will quickly be able to tell that you don’t know what you’re talking about. Plus, there is the risk that they’ll ask deeper follow-on questions which could unravel any lies.
  • Try to enjoy the experience. Think of it as a discussion, rather than a police investigation. Your examiners are interested in the work and want to hear more about it!

If you’d like personalised help with preparing for your PhD viva I am now starting to offer a small number of one-to-one sessions. Please contact me to find out more or click here to book a call.

I hope these common PhD viva questions can help you to prepare for your own viva.

If there are other aspects of the examination you want covered, just let me know.

I have many more upcoming PhD (and beyond!) posts . I f you want to get notified about them you can subscribe here:

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Jonghin, G. (2010). A short guide to oral assessment. Leeds Metropolitan University & University of Wollongong.

Kelly, F. (2010). Reflecting on the purpose of the PhD oral examination, Research Note. New Zealand Journal of Educational Studies, 45 (1), 77-83.

Kiley, M., Holbrook, A., Lovat, T., Fairbairn, H., Starfield, S., & Paltridge, B. (2018). An oral component in PhD examination in Australia. Australian Universities’ Review, 60(1), 25-34.

Lantsoght, E. O. L. (2018) The A-Z of the PhD trajectory: a practical guide for a successful journey. Springer.

Lee, L., Blackmore, B., & Seal, E. (Eds.) (2013). Research journeys: a collection of narratives of the doctoral experience. Cambridge Scholars.

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Mežek, Š., & Swales, J. (2016). PhD defences and vivas. In Hyland and P. Shaw (Eds.), The Routledge Handbook of English for Academic Purposes (pp. 361-375). Routledge.

Mullins, G., & Kiley, M. (2002). ‘It’s a PhD, not a Nobel Prize’: how experienced examiners assess research theses. Studies in Higher Education, 27(4), 369-386.

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Pearce, L. (2005). How to examine a thesis. Open University Press.

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Most Asked PhD Viva-Voce Questions and Answers

Check this Mosted Asked 50 PhD Viva-Voce Questions with Answers

Dr. Somasundaram R

Defending a doctoral thesis and facing viva questions is a very critical part of every research scholar. After the submission of your thesis, you will be asked to defend your research work in the “ final viva voce “.

Defending your master’s thesis in front of domain experts, co-scholars, and students is quite an interesting experience. The difficult part of the viva for every researcher is facing unexpected questions.

In this article, ilovephd provides 50 possible PhD viva questions frequently asked during the thesis Viva voce.

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Mosed Asked PhD Thesis Defense Viva-Voce Questions and Answers

These are all the 50 Common Dissertation PhD Viva Questions and Sample Answers you can prepare to answer during the defense.

Thesis Title: “Understanding the Impact of Social Media Engagement on Consumer Behavior: A Mixed-Methods Approach”

1. Main Contribution:

What is the main contribution of your work.

My work offers a novel framework for analyzing social media data, enhancing understanding of online user behavior. For instance, by integrating machine learning algorithms with network analysis, we identified influential users in online communities.

2. Key Research Questions:

What are the key research questions you addressed in your dissertation.

In my dissertation , I addressed several key research questions, including how online interactions influence consumer purchasing decisions and whether social media campaigns effectively engage target audiences.

3. Study Design:

How did you design your study.

The study was designed employing a mixed-methods approach, combining surveys to gather qualitative insights with the analysis of social media data using advanced statistical techniques.

4. Data and Methods:

What data and methods did you use.

I utilized Twitter data collected through the Twitter API and analyzed public sentiment toward specific brands or products.

5. Main Findings:

What were your main findings and how do they relate to your hypothesis.

Our analysis revealed a strong correlation between user engagement with social media content and subsequent purchase behavior, supporting our hypothesis that social media plays a significant role in shaping consumer decisions.

6. Implications:

What implications does your work have for other researchers or practitioners in the field.

These findings have practical implications for marketers, suggesting the need for targeted social media strategies to effectively reach and engage potential customers.

7. Suggestions for Further Research:

What suggestions do you have for further research.

Sample Answer: Future research could explore the effectiveness of different types of social media content in driving consumer engagement and purchasing behavior.

8. Motivation:

Why did you choose this particular topic.

I chose this topic due to its relevance in today’s digital age and its potential to inform marketing strategies in a rapidly evolving online landscape.

9. Overcoming Challenges:

What motivated you during the project.

My motivation stemmed from the opportunity to contribute to an area with significant real-world implications and to advance understanding in the field of marketing research.

10. New Insights:

How did you overcome any challenges that emerged throughout the project.

Challenges were overcome through perseverance, collaboration with peers and mentors, and leveraging available resources effectively.

11. Adding Value:

What new knowledge, insights, or understanding has your research provided.

My research has provided new insights into the nuanced relationship between online engagement and consumer behavior, offering actionable insights for marketers.

12. Limitations:

How do you think your work adds value to the field.

By bridging the gap between social media data analysis and consumer psychology, my work adds significant value to the marketing field.

Also Read: How to Identify Research Gap ?

13. Fit with Existing Research:

What are the limitations of your work.

Limitations include the generalizability of findings due to sample biases inherent in social media data.

14. Utilization of Resources:

How do your results fit into the current body of research on the subject.

My results contribute to the current body of research by corroborating existing evidence and offering new perspectives.

15. Method Selection:

If you had more resources, what would you have done differently.

With more resources, I would have expanded the scope of data collection and employed more sophisticated analysis techniques to enhance the depth of insights generated.

Learn how to select a Research Method and how to Frame a Research Design: Check the following video.

16. Accuracy and Validity:

Why did you choose the particular methods you used.

The chosen methods were selected based on their appropriateness for capturing and analyzing large-scale social media data sets efficiently.

17. Applicability in Other Contexts:

How did you ensure accuracy and validity in your research.

Accuracy and validity were ensured through rigorous validation procedures, including cross-validation techniques and expert validation of sentiment analysis results.

18. Starting the Project Again:

Could your research be applied in other contexts.

Yes, my research could be applied in various contexts beyond the retail sector, such as hospitality, healthcare, or political campaigns, with potential implications for understanding online user behavior in different domains.

19. Ethical Considerations:

What would you do differently if you had to start the project again.

If starting the project again, I would prioritize establishing clearer ethical guidelines and procedures for data collection and analysis to ensure the responsible conduct of research.

20. Dissemination:

What ethical considerations did you take into account when designing your study.

Ethical considerations included ensuring user privacy, obtaining informed consent for data usage, and protecting participant confidentiality throughout the research process.

21. Unexpected Results:

How have your results been disseminated.

Results have been disseminated through academic conferences, peer-reviewed journals, and industry reports to reach diverse audiences.

22. Extension of Research:

Are there any unexpected results from your analysis, and why do you think they occurred.

Surprisingly, we found that user engagement on social media positively correlates with both online and offline purchase behavior, which may be attributed to the increasing integration of digital and traditional marketing channels in consumer decision-making processes.

23. Data Analysis Techniques:

Do you have any plans to extend or replicate your research.

Yes, plans include replicating the study across different demographic groups and geographical regions to validate the robustness and generalizability of the findings.

24. Reliability and Validity:

What techniques did you use to analyze your data.

Data analysis techniques included regression analysis, social network analysis, and sentiment analysis, chosen for their appropriateness to the nature of the data and research questions.

25. Lessons Learned:

How did you ensure the reliability and validity of your findings.

Reliability and validity were ensured through rigorous data validation procedures, including reliability checks, sensitivity analyses, and triangulation of multiple data sources.

26. Addressing Methodological Weaknesses:

What lessons can be drawn from your research.

Lessons drawn from my research include the importance of integrating quantitative and qualitative approaches to capture the complexity of online consumer behavior accurately.

27. Possibility of Contradiction:

How did you address any methodological weaknesses in your study.

Methodological weaknesses were addressed by iteratively refining the research design, improving data collection procedures, and conducting sensitivity analyses to assess the robustness of the findings.

28. Transferability of Findings:

Is there a possibility that future research may contradict your findings.

While possible, future research may challenge the findings, particularly if different data sources or analytical approaches are employed.

29. Implications for Policymakers:

How transferable are your findings.

Findings are transferable to similar contexts but should be interpreted with caution in different cultural or market settings due to potential variations in consumer behavior and social media usage patterns.

30. Recommendations:

What implications do your results have for policymakers.

Results have implications for policymakers in terms of informing regulations regarding online advertising practices, consumer protection measures, and data privacy laws.

31. Rigor and Integrity:

What recommendations would you make based on your research.

Based on my research, I recommend that policymakers consider implementing guidelines for transparent disclosure of sponsored content on social media platforms to enhance consumer trust and confidence in online advertising practices.

32. Unexplored Areas:

How did you maintain the rigor and integrity of your project.

Rigor and integrity were maintained through adherence to ethical guidelines, transparency in data collection and analysis procedures, and regular peer review of research findings.

33. Need for Further Research:

What areas remain unexplored in your field.

Unexplored areas in the field include the long-term effects of social media engagement on brand loyalty, customer retention, and the role of emotional content in driving user engagement and purchase behavior.

34. Validity of Results:

Do you think further research is needed in your area of study.

Yes, further research is needed to validate the findings across diverse populations, cultural contexts, and industry sectors to ensure the robustness and generalizability of the conclusions.

35. Time Constraints:

How valid do you think your results are.

I believe the results are valid, supported by rigorous data analysis procedures, triangulation of multiple data sources, and alignment with existing theoretical frameworks and empirical evidence.

36. Accurate Data Representation:

Would you have done anything differently if you had more time.

With more time, I might have conducted additional validation studies to strengthen the reliability and validity of the findings further, as well as explored alternative analytical approaches to corroborate the results.

37. Answering Research Questions:

How did you make sure you accurately represented the data collected.

Accurate data representation was ensured through careful data cleaning, validation procedures, and transparency in reporting the research findings to minimize biases and errors.

38. Applicability in Other Contexts:

How did you ensure the research question was answered.

The research question was answered through systematic data collection, rigorous analysis, and interpretation of the findings about the research objectives and hypotheses.

39. Possibility of Unendorsed Implications:

Are there any possible implications of your research that you don’t endorse.

While unlikely, possible implications that I don’t endorse include deterministic interpretations of causality between social media engagement and consumer behavior, as other factors may also influence purchase decisions.

40. Strengths and Weaknesses:

What do you think are the strengths and weaknesses of your research.

The strengths of my research include innovative methodology, robust data analysis techniques, and practical implications for marketers. Weaknesses include potential sample biases inherent in social media data and limitations in generalizability to offline consumer behavior.

41. Wider Community Implications:

What implications do your findings have for the wider community.

Findings offer valuable insights for marketers, policymakers, and researchers seeking to understand and leverage online consumer behavior effectively in various industries and societal contexts.

42. Useful Learnings:

What have you learned from your research that could be useful for others.

From my research, others can learn the importance of integrating user-generated content analysis into marketing strategies to enhance consumer engagement and inform decision-making processes.

43. Alignment with Literature:

How well do your findings match with the literature in the field.

My findings align well with existing literature on the influence of social media on consumer behavior, extending previous research by providing empirical evidence and theoretical insights into the mechanisms underlying online user engagement and purchase behavior.

44. Undiscussed Implications:

Are there any implications of your research that you haven’t discussed.

While extensively discussed, some implications, such as the role of emotional content in driving engagement and the potential impact of social media on brand loyalty, warrant further exploration in future studies.

45. Unresolved Issues:

Are there any unresolved issues that require further research.

Yes, unresolved issues include the long-term effects of social media engagement on brand loyalty, customer retention, and the effectiveness of different types of social media content in driving consumer engagement and purchase behavior.

46. Conclusions:

What can you conclude based on your research.

In conclusion, my research demonstrates the significant impact of social media engagement on consumer purchasing decisions, highlighting the need for targeted marketing strategies in the digital age to effectively engage and influence online audiences.

47. Contradictory Evidence:

Is there any evidence that contradicts your findings.

While limited, contradictory evidence may arise from studies employing different methodologies or focusing on distinct population groups, underscoring the need for further research to validate and contextualize the findings.

48. Resource Utilization:

What would you have done differently if you had more resources.

With more resources, I would have invested in longitudinal studies to track changes in consumer behavior over time and conducted experiments to test the effectiveness of different social media strategies in influencing user engagement and purchase behavior.

49. Applicability in Other Contexts:

How applicable are your findings to other contexts.

Findings are applicable beyond the retail sector, with potential implications for industries such as hospitality, healthcare, or political campaigns, where online user engagement and consumer behavior are also critical factors influencing decision-making processes.

50. Responsible Conduct:

How did you ensure that the research was conducted responsibly.

The research was conducted responsibly through adherence to ethical guidelines, transparency in data collection and analysis procedures, and regular peer review of research findings to ensure rigor and integrity in the research process.

I hope this article will help you to know the various PhD Viva-Voce Questions and sample Answers that are mostly asked during the final defense. All the best for your Thesis Defence. Happy Researching!

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viva questions for qualitative research

Doctoral College

Preparing For Your Viva – Our Top Tips

viva questions for qualitative research

We’ve had a few PGRs tweeting us recently asking for viva advice and top tips. Although we have some great advice and resources of our Preparing For Your Viva ELE page , I thought it would be useful to write a short post about the advice we share in our viva workshops and WEBINARs. So here are our top ten tips:

  • Before you start preparing, take a break . You have been working flat out on your research you at least 3 years, and have no doubt spent several intense months engrossed in the writing and editing of your thesis. Take some time away from it. Go on holiday like Dr. Emily Johnson did . Get perspective on your thesis to better enable you to defend it in the viva.
  • When you’re reading your thesis, you’re bound to notice spelling, grammar and typing errors. It’s normal. Make a list of corrections, print them out and go in to the viva prepared to share them with your examiners.
  • Re-reading the thesis is useful preparation, but it’s not enough .
  • Do a mock-viva – with your supervisors, your peers, your friends, your family… practice talking about your research again after months of focusing on your writing.
  • Practice summarising your research – vivas often beginning with a question asking you to summarise your thesis or key findings, to help settle you in.
  • Prepare answers to your nightmare questions – whatever you fear being asked about the most, prepare and practice your answers. Chances are your nightmare questions won’t come up, but you’ll feel better knowing how to answer if they do.
  • Read new material that has been published – your examiners may ask you how a new piece of research impacts on your thesis!
  • Remember what is being examined – there is nothing mystical about research degree examination – your examiners assess your research according to a fixed set of criteria.
  • Remember – you are the expert! Your examiners are experts in their field, and they may be an expert in yours – but they are not the leading expert on your research or thesis. You are.
  • As much as you can, try and relax . Nerves are normal. You’ve done the hardest bit already – doing the research, writing the thesis. What an achievement! The viva is your chance to demonstrate and affirm everything you have learnt throughout your research degree.

Still have more questions? Why not download Preparing For Your Viva – Frequently Asked Questions , which compiles all the questions and answers from our Preparing For Your Viva Q&A Panels.

Written by: Kelly Louise Preece- Researcher Development Manager for PGRs

Practice Questions

  • First Online: 16 September 2022

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An opportunity to consider possible questions that will arise in the viva, with example answers to think about and explanations as to what the examiners are looking for. Questions cover general project questions, methods, study specific points and future directions amongst other areas. Includes over 40 common viva questions.

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Common PhD Viva Questions (To Help You Prepare For Yours)

May 27, 2022

phd viva questions

Capable of striking fear into the heart of even the most confident PhD student, the Viva looms large over the entire PhD journey. No matter whether the PhD is going well or causing problems, there’s always the viva to worry about.

Long story short, everyone is scared of the viva.

One thing that can help is knowing what to expect during the viva itself. That’s why we got in touch with Professor Peter Smith, who recently published The PhD Viva: How to Prepare for Your Oral Examination with Palgrave, and who has successfully supervised 60+ PhD and professional doctorate students and examined a further 50+ PhD students all over the world. We asked him what the most common questions are that students face during their vivas. Read his answer below.

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1. An Opening Question

The examiners will quite often start a viva with an opening question; perhaps something like this: “Spend five or ten minutes telling us about your work, what you have done, and what the contribution is” or “Summarise your work for us, in a single sentence.” A question like this gives you an opportunity to explain your work up front, breaks the ice, settles you in and gets you talking. Making a contribution is the most important element of the PhD thesis. It is very likely that you will be questioned about this.

2.  The aims, objectives, research questions, and hypotheses

In your thesis you will have set out the purpose of your work. Depending on the discipline that you working in, you may have called this an aim (with accompanying objectives), a question (or a series of questions) or an hypothesis (or a series of hypotheses). It doesn’t matter what you have called this in your thesis; you need to be prepared to explain and justify it to the examiners. Typical questions might be “explain your research question and how you derived it.”

 3. Coverage of the literature

The examiners will want to be sure that you understand the literature which underpins your work. An important criterion for the award of PhD in that the candidate demonstrates knowledge of the relevant work of other researchers in your field. So it is likely that they will ask some questions which test your knowledge of the academic literature within your subject. You may, for example be asked: “Which are the three most important papers which relate to your thesis?”, “Whose work has most influenced yours, and why?”, or “Whose work is the closest to yours?” and “How is your work different to theirs?”

viva questions for qualitative research

Your PhD Thesis. On one page.

4. methodological questions.

The methodology, and the approach you have taken, is another area that the examiners are likely to want to discuss. This could come in the form of a question asking you to justify your approach: “Why did you choose to use a qualitative approach?” and “What alternative approaches might you have chosen?” or more detailed questions about the methods used: “Why did you use focus groups rather than interviews?” or “How did you select the group of people to interview?”

Most PhD’s have some ethical issues which they need to be considered. This may take the form of a specific question such as: “Explain the ethical protocols and approval procedures which you followed” or “Did you obtain informed consent?”, or a more general question, such as: “What are the ethical implications of your work?”.

6. Decisions you made

Along the way, you will have had to take several decisions as to the next step to take. The examiners may ask you to discuss and justify these. This could take the form of a very general question: “What was the most important decision that you had to make during the course of your PhD?”; “Which decisions would you change if you were to do the work again?” or something much more specific: “Why did you choose to test your system on this group of people?”

7. Evaluation

It is always important to show that you have evaluated the work that you have done. Typical questions could be: “How did you set about evaluating the work you did?”, “How does your work compare to that of others?”, “What is the strongest point of your work?”, “Which part of your thesis are you most proud of, and why?”, and “Which is the weakest part of your work?”.

8. Future Work

Examiners will almost always ask about possible areas for future work. Questions could be: “If you had another year, what would you do?” or “How would you continue with the work? What are the next steps?”

Wrapping up

With the right preparation and mindset, the viva is nothing to be scared of. Work through model answers to the questions above, have a good read of your thesis, and have faith that you know your research better than anyone else. Then, on the day, try to have fun.

If you want to be as prepared as possible for your viva, book yourself onto a one-on-one mock viva with Professor Smith. Boost your confidence with a full practice run before the big day.  Click here to find out more. 

PhD Viva questions

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Prepare answers to the most common PhD viva questions with this interactive template. It’s free to download and it’s yours to keep forever.

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  • Top 40 potential questions to be asked in a PhD viva or defense

June 20, 2024 Filed under Blog , Featured , Presentations , Resources , Writing  

“Your thesis content” by errantscience.com

Students worry about their vivas. They wonder whether they need to do additional work or read textbooks and articles again. For most students, they don’t need to do all this. My advice has consistently been the following to prepare for your viva: Pick up dissertation a few days before the viva, and read through it to remind yourself of what you did and wrote. Do not fret about misspellings or other minor issues. They are inevitable, and the examiners will not be too taken aback by a few errors here and there. Then, spend time thinking.

What is important is that you think more broadly about the work that you have been doing, how it fits into your discipline, what you might have done differently in hindsight, and where you or the community could go next.

There used to be a blog called Research Essentials hosted by the Open University that had this list of 40 potential viva questions to help candidates prepare for their vivas or defenses. This list of questions is excellent preparation for your viva, and I have shared it with many of my students. This blog has since gone, but others have promoted this list of questions and not attributed it to the original author. Wanting to make this resource more widely available and ensuring the original author gets the credit, I am promoting it here. Please find this list below.

Thank you to the original author Rebecca Ferguson , then a research fellow at The Open University, now a professor.

1. Can you start by summarising your thesis? 2. Now, can you summarise it in one sentence? 3. What is the idea that binds your thesis together? 4. What motivated and inspired you to carry out this research? 5. What are the main issues and debates in this subject area? 6. Which of these does your research address? 7. Why is the problem you have tackled worth tackling? 8. Who has had the strongest influence in the development of your subject area in theory and practice? 9. Which are the three most important papers that relate to your thesis? 10. What published work is closest to yours? How is your work different? 11. What do you know about the history of [insert something relevant]? 12. How does your work relate to [insert something relevant]? 13. What are the most recent major developments in your area? 14. How did your research questions emerge? 15. What were the crucial research decisions you made? 16. Why did you use this research methodology? What did you gain from it? 17. What were the alternatives to this methodology? 18. What would you have gained by using another approach? 19. How did you deal with the ethical implications of your work? 20. How has your view of your research topic changed? 21. How have you evaluated your work? 22. How do you know that your findings are correct? 23. What are the strongest/weakest parts of your work? 24. What would have improved your work? 25. To what extent do your contributions generalise? 26. Who will be most interested in your work? 27. What is the relevance of your work to other researchers? 28. What is the relevance of your work to practitioners? 29. Which aspects of your work do you intend to publish – and where? 30. Summarise your key findings. 31. Which of these findings are the most interesting to you? Why? 32. How do your findings relate to literature in your field? 33. What are the contributions to knowledge of your thesis? 34. How long-term are these contributions? 35. What are the main achievements of your research? 36. What have you learned from the process of doing your PhD? 37. What advice would you give to a research student entering this area? 38. You propose future research. How would you start this? 39. What would be the difficulties? 40. And, finally… What have you done that merits a PhD?

You can find the full original blog post, as well as all the comments on it, on the Internet Archive’s Wayback Machine: https://web.archive.org/web/20220718161632/https://www.open.ac.uk/blogs/ResearchEssentials/?p=156

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Teaching Matters blog

Promoting, discussing and celebrating teaching at the university of edinburgh, vive-ing la viva: how to answer viva questions.

viva questions for qualitative research

Dr Jenny Scoles from the Institute of Academic Development provides some helpful tips in how to prepare for your PhD viva by being aware of how you answer the examiners’ questions. This post is part of the Learning and Teaching Enhancement theme:  Showcasing the Doctoral College .

Just enjoy the viva, they say…. ha!

‘Enjoyment’ was not at the top of my list of adjectives when thinking about my viva. But I knew it was my only chance at speaking to people who had actually read my thesis and, unlike my long-suffering family and friends, were genuinely curious about why I didn’t use NVivo and why I hadn’t referenced the original citation on page 243. So, when it came to prepping for my PhD viva a few years ago (I submitted in a September and my viva wasn’t until the January so I had a decent amount of time to prepare/find multiple spelling mistakes), I made sure I was as ready as I could be.

I found a lot of online viva resources  and  blog posts that provided helpful lists of likely and possible questions you may be asked, so you can prepare your answers. However, what I found most helpful were the tips from my supervisors during my mock viva (tip 1: have a mock viva with your supervisors). Specifically, they talked about HOW I should answer the examiners’ questions, not necessarily WHAT to answer. Here are some examples:

Sign post your answers:  You will undoubtedly be asked, in so many words, ‘What is your original contribution to knowledge?’. As with all replies, keep your answer clear; don’t make things too complicated. Structure the points you want so you can signpost the examiner to your main thesis contributions, just as you would have in your written conclusion. For example, I said ‘My thesis makes three original contributes to knowledge: firstly, a theoretical contribution… secondly a methodological contribution… and thirdly, a pedagogical/practical contribution….’, and kept it to a few sentences for each of the three points.

It’s a stamina game:  It is easy at the beginning of the viva to want to just keep talking, through nerves, or a worry that you want to show off everything at once. My viva was only an hour and a half, but I’ve heard of some lasting over five hours – it just depends on the examiners, and what emerges on the day. Have faith that, when answering the first few questions, you don’t have to reel off your whole thesis there and then. Take your time; it is a tiring and exhaustive few hours. I hit the wall after an hour as I’d begun to relax into it, and my adrenaline dropped (I remember doing a few over-loud sighs without realising). So, pace yourself. If you are worried that you have not answered their question, you can politely ask if they would like you to expand any more.

Although it’s a defence of your thesis, don’t come across as defensive:  This is a hugely useful distinction that I was made aware of. The examiners are there to critically pick apart your thesis, probing why you did certain things and not others. Yet this thesis is your baby, and no one but  you  can say your baby isn’t perfect. So your hackles rise, and perhaps, without realising it, the tone or manner in which you reply could come across as too defensive and it could make the examiners feel defensive too;   they’re only human, after all. You can still defend your reasons politely but firmly… ‘That’s a really interesting way of looking at it, but I found, for my study, it was more helpful to look at it this way….’, or similar.

Don’t know the answer? Sometimes they may ask you something that you have not even thought about, let alone prepared for. At this point, have a few stock phrases up your sleeve to give yourself some time to mull it over:

Well, now that I think about it like that… I’m only starting to see this now… That’s a very good point, I’d like to look at this issue in more detail.

Practice speaking your answers aloud to get used to your voice:  The best prep I did was with a colleague who had her viva at a similar time to me. We scheduled weekly Skype sessions in the weeks before and practised asking each other unseen questions. This helped me get used to hearing my own voice, and let me play with how I could verbalise concepts and ideas that I had only, up until then, put into writing and lived in my head.

Prepare your own questions:  Like an interview scenario, it looks professional if you have a few prepared questions for the examiners for the ‘any questions?’ part, at the end. For example, you could ask their thoughts on where you could publish future journal articles from your PhD. Or, how a particular concept you developed fits with their own work (brownie points for having read the examiners’ latest papers).

And, finally, two tips from me after having survived:  

Simplify the notes you take in with you:  I was allowed to take in as many notes, thesis drafts, books, lucky mascots as I wanted. However, if you are relying too much on your answers coming from reading your notes, the flow of conversation will falter, and you may end up getting into a bit of a sweat. As part of the revision process, I made colourful mind maps that summarised the main points I wanted to make for each potential question. I took these in to the viva and lay them out in front of me, which meant I could flick my eyes to them if I had a mind-blank:

viva questions for qualitative research

Enjoy it… or just get through it: It’s easy to say ‘just enjoy your viva!’ once you’re through the other side. So, if you enjoy it, bonus! If not, well-bloody-done for having got to the viva in the first place, and whatever happens, reward yourself big-style at the end:

viva questions for qualitative research

This post was originally published on theofficedog blog .

Jenny Scoles

Dr Jenny Scoles is the editor of Teaching Matters. She is an Academic Developer (Learning and Teaching Enhancement), and a Senior Fellow HEA, in the Institute for Academic Development, and provides pedagogical support for University course and programme design. Her interests include student engagement, professional learning and sociomaterial methodologies.

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Thanks to Jenny. Give me more advice on the same. I am currently awaiting the viva date.

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Qualitative Research Questions: Gain Powerful Insights + 25 Examples

We review the basics of qualitative research questions, including their key components, how to craft them effectively, & 25 example questions.

Einstein was many things—a physicist, a philosopher, and, undoubtedly, a mastermind. He also had an incredible way with words. His quote, "Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted," is particularly poignant when it comes to research. 

Some inquiries call for a quantitative approach, for counting and measuring data in order to arrive at general conclusions. Other investigations, like qualitative research, rely on deep exploration and understanding of individual cases in order to develop a greater understanding of the whole. That’s what we’re going to focus on today.

Qualitative research questions focus on the "how" and "why" of things, rather than the "what". They ask about people's experiences and perceptions , and can be used to explore a wide range of topics.

The following article will discuss the basics of qualitative research questions, including their key components, and how to craft them effectively. You'll also find 25 examples of effective qualitative research questions you can use as inspiration for your own studies.

Let’s get started!

What are qualitative research questions, and when are they used?

When researchers set out to conduct a study on a certain topic, their research is chiefly directed by an overarching question . This question provides focus for the study and helps determine what kind of data will be collected.

By starting with a question, we gain parameters and objectives for our line of research. What are we studying? For what purpose? How will we know when we’ve achieved our goals?

Of course, some of these questions can be described as quantitative in nature. When a research question is quantitative, it usually seeks to measure or calculate something in a systematic way.

For example:

  • How many people in our town use the library?
  • What is the average income of families in our city?
  • How much does the average person weigh?

Other research questions, however—and the ones we will be focusing on in this article—are qualitative in nature. Qualitative research questions are open-ended and seek to explore a given topic in-depth.

According to the Australian & New Zealand Journal of Psychiatry , “Qualitative research aims to address questions concerned with developing an understanding of the meaning and experience dimensions of humans’ lives and social worlds.”

This type of research can be used to gain a better understanding of people’s thoughts, feelings and experiences by “addressing questions beyond ‘what works’, towards ‘what works for whom when, how and why, and focusing on intervention improvement rather than accreditation,” states one paper in Neurological Research and Practice .

Qualitative questions often produce rich data that can help researchers develop hypotheses for further quantitative study.

  • What are people’s thoughts on the new library?
  • How does it feel to be a first-generation student at our school?
  • How do people feel about the changes taking place in our town?

As stated by a paper in Human Reproduction , “...‘qualitative’ methods are used to answer questions about experience, meaning, and perspective, most often from the standpoint of the participant. These data are usually not amenable to counting or measuring.”

Both quantitative and qualitative questions have their uses; in fact, they often complement each other. A well-designed research study will include a mix of both types of questions in order to gain a fuller understanding of the topic at hand.

If you would like to recruit unlimited participants for qualitative research for free and only pay for the interview you conduct, try using Respondent  today. 

Crafting qualitative research questions for powerful insights

Now that we have a basic understanding of what qualitative research questions are and when they are used, let’s take a look at how you can begin crafting your own.

According to a study in the International Journal of Qualitative Studies in Education, there is a certain process researchers should follow when crafting their questions, which we’ll explore in more depth.

1. Beginning the process 

Start with a point of interest or curiosity, and pose a draft question or ‘self-question’. What do you want to know about the topic at hand? What is your specific curiosity? You may find it helpful to begin by writing several questions.

For example, if you’re interested in understanding how your customer base feels about a recent change to your product, you might ask: 

  • What made you decide to try the new product?
  • How do you feel about the change?
  • What do you think of the new design/functionality?
  • What benefits do you see in the change?

2. Create one overarching, guiding question 

At this point, narrow down the draft questions into one specific question. “Sometimes, these broader research questions are not stated as questions, but rather as goals for the study.”

As an example of this, you might narrow down these three questions: 

into the following question: 

  • What are our customers’ thoughts on the recent change to our product?

3. Theoretical framing 

As you read the relevant literature and apply theory to your research, the question should be altered to achieve better outcomes. Experts agree that pursuing a qualitative line of inquiry should open up the possibility for questioning your original theories and altering the conceptual framework with which the research began.

If we continue with the current example, it’s possible you may uncover new data that informs your research and changes your question. For instance, you may discover that customers’ feelings about the change are not just a reaction to the change itself, but also to how it was implemented. In this case, your question would need to reflect this new information: 

  • How did customers react to the process of the change, as well as the change itself?

4. Ethical considerations 

A study in the International Journal of Qualitative Studies in Education stresses that ethics are “a central issue when a researcher proposes to study the lives of others, especially marginalized populations.” Consider how your question or inquiry will affect the people it relates to—their lives and their safety. Shape your question to avoid physical, emotional, or mental upset for the focus group.

In analyzing your question from this perspective, if you feel that it may cause harm, you should consider changing the question or ending your research project. Perhaps you’ve discovered that your question encourages harmful or invasive questioning, in which case you should reformulate it.

5. Writing the question 

The actual process of writing the question comes only after considering the above points. The purpose of crafting your research questions is to delve into what your study is specifically about” Remember that qualitative research questions are not trying to find the cause of an effect, but rather to explore the effect itself.

Your questions should be clear, concise, and understandable to those outside of your field. In addition, they should generate rich data. The questions you choose will also depend on the type of research you are conducting: 

  • If you’re doing a phenomenological study, your questions might be open-ended, in order to allow participants to share their experiences in their own words.
  • If you’re doing a grounded-theory study, your questions might be focused on generating a list of categories or themes.
  • If you’re doing ethnography, your questions might be about understanding the culture you’re studying.

Whenyou have well-written questions, it is much easier to develop your research design and collect data that accurately reflects your inquiry.

In writing your questions, it may help you to refer to this simple flowchart process for constructing questions:

viva questions for qualitative research

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25 examples of expertly crafted qualitative research questions

It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions.

Let's begin with five questions. We'll show you the question, explain why it's considered qualitative, and then give you an example of how it can be used in research.

1. What is the customer's perception of our company's brand?

Qualitative research questions are often open-ended and invite respondents to share their thoughts and feelings on a subject. This question is qualitative because it seeks customer feedback on the company's brand. 

This question can be used in research to understand how customers feel about the company's branding, what they like and don't like about it, and whether they would recommend it to others.

2. Why do customers buy our product?

This question is also qualitative because it seeks to understand the customer's motivations for purchasing a product. It can be used in research to identify the reasons  customers buy a certain product, what needs or desires the product fulfills for them, and how they feel about the purchase after using the product.

3. How do our customers interact with our products?

Again, this question is qualitative because it seeks to understand customer behavior. In this case, it can be used in research to see how customers use the product, how they interact with it, and what emotions or thoughts the product evokes in them.

4. What are our customers' biggest frustrations with our products?

By seeking to understand customer frustrations, this question is qualitative and can provide valuable insights. It can be used in research to help identify areas in which the company needs to make improvements with its products.

5. How do our customers feel about our customer service?

Rather than asking why customers like or dislike something, this question asks how they feel. This qualitative question can provide insights into customer satisfaction or dissatisfaction with a company. 

This type of question can be used in research to understand what customers think of the company's customer service and whether they feel it meets their needs.

20 more examples to refer to when writing your question

Now that you’re aware of what makes certain questions qualitative, let's move into 20 more examples of qualitative research questions:

  • How do your customers react when updates are made to your app interface?
  • How do customers feel when they complete their purchase through your ecommerce site?
  • What are your customers' main frustrations with your service?
  • How do people feel about the quality of your products compared to those of your competitors?
  • What motivates customers to refer their friends and family members to your product or service?
  • What are the main benefits your customers receive from using your product or service?
  • How do people feel when they finish a purchase on your website?
  • What are the main motivations behind customer loyalty to your brand?
  • How does your app make people feel emotionally?
  • For younger generations using your app, how does it make them feel about themselves?
  • What reputation do people associate with your brand?
  • How inclusive do people find your app?
  • In what ways are your customers' experiences unique to them?
  • What are the main areas of improvement your customers would like to see in your product or service?
  • How do people feel about their interactions with your tech team?
  • What are the top five reasons people use your online marketplace?
  • How does using your app make people feel in terms of connectedness?
  • What emotions do people experience when they're using your product or service?
  • Aside from the features of your product, what else about it attracts customers?
  • How does your company culture make people feel?

As you can see, these kinds of questions are completely open-ended. In a way, they allow the research and discoveries made along the way to direct the research. The questions are merely a starting point from which to explore.

This video offers tips on how to write good qualitative research questions, produced by Qualitative Research Expert, Kimberly Baker.

Wrap-up: crafting your own qualitative research questions.

Over the course of this article, we've explored what qualitative research questions are, why they matter, and how they should be written. Hopefully you now have a clear understanding of how to craft your own.

Remember, qualitative research questions should always be designed to explore a certain experience or phenomena in-depth, in order to generate powerful insights. As you write your questions, be sure to keep the following in mind:

  • Are you being inclusive of all relevant perspectives?
  • Are your questions specific enough to generate clear answers?
  • Will your questions allow for an in-depth exploration of the topic at hand?
  • Do the questions reflect your research goals and objectives?

If you can answer "yes" to all of the questions above, and you've followed the tips for writing qualitative research questions we shared in this article, then you're well on your way to crafting powerful queries that will yield valuable insights.

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Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through  screening and participant discussions.

Fill out the form below to access free e-book! 

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Viva Questions

dulingo

  • Updated on  
  • Jan 18, 2024

Viva Questions

What are viva questions? A viva simply means a university examination during which students answer questions in speech and these questions are commonly based on a particular project or discipline. Viva questions are an important part of an academic program and often take place at the conclusion of a semester/year. Although viva questions can vary, they commonly focus on four aspects: “What the project is about?”, “What were the key findings or observations?”, “What was the process?” and “Why do the observations matter?”. However, in some cases, these questions can be more diverse. If you want to know how to tackle these PhD viva questions properly, then this blog is a must-read for you!

This Blog Includes:

1. summarize your project/thesis/research in 3 minutes, 2. what is the strength and weakness of your research, 3. what makes your thesis work original, 4. elaborate on how your findings relate to literature in your field, 5. tell me about yourself, 6. summarise your key findings, 7. highlight the strong and weak areas of your research, 8. what were the major motivations behind this research, 9. elucidate the process of evaluation, 10. what is the key focus of this research, 50 common viva questions, 25 phd viva questions , viva questions on research methodologies, analysis and research findings: viva questions, viva questions for physics, viva questions for chemistry, viva questions for biology, viva questions for higher education, tips and tricks to ace the viva, 10 most important viva questions with answers.

Whether you are a PhD or a school student, viva exams are equally tough for everyone. But don’t worry, we have a solution to calm you down! Here are 5 commonly asked questions with answers:

To answer this question correctly, you need to be well-versed in the entire project. Start with an answer by explaining why did you select the topic of your project/thesis/research and close your explanation by providing an optimum solution to the problem.

Carefully analyze the strength and weaknesses of your research and while answering, make sure you talk about your weaknesses also and not only your strengths.

While answering, keep in mind what was known before and what you have added as part of being awarded your PhD is to contribute novel knowledge.

Explain how your findings connect with the literature review of your project and what its contributions are in terms of the field of your research. Does it further expand the literature? Does it highlight some new observations? Does it add to the literature in this field? Answer these main questions.

Talk about yourself and your areas of interest. Focus on the areas you are extremely positive about. Talk about your past achievements and what brings you to this position. Keep it professional.

Must Read: How to Ace “Tell Me About Yourself” in College Interview?

For this common viva question, focus on what you observed and found through your research project, how it connects with your hypothesis as well as what concluded through this research.

Mention the strengths first and elaborate on how they connect with the key findings. Then, you can underline the weak areas and the factors that could have been transformed into strengths.

Focus on what inspired you to carry out this research, and cite certain instances which helped you select this topic as well as the field for your project.

Elaborate on how you evaluated the key findings in your research, the key factors involved, whether the evaluation process faced some obstacles, how it could have been better and what was the reason you choose a particular process of evaluation.

While answering this, keep a summarised version of your research in your mind and then talk about the area of the primary focus of research. In order to demonstrate that your research is viable, it is essential to identify some of the key questions that it addresses.

Mostly research-based viva questions are asked in the case of a doctoral thesis wherein the key aspect of the process is to identify the thought behind the development of the specific paper. It is done to determine the knowledge and originality of the researcher and to assess their further interest in the field.

Below are some of the most common viva questions.

  • Tell me about yourself . 
  • Summarise your research/thesis in 3 minutes.
  • Tell us how your research contributes to knowledge discourse.
  • What are the practical applications of your research?
  • What is the strength and weakness of your research?
  • How does your research help solve the underlying problems?
  • Can you explain your thesis in a sentence?
  • How did you come up with the subject of your research/thesis?
  • What was the source of inspiration behind this thesis/research?
  • What is the key idea that is unexpendable to your thesis?
  • What contributions are you looking forward to making in this area of study?
  • What is the key focus of this research?
  • Where can we locate the originality in your paper?
  • What are the core areas of debate in this paper?
  • What research methodology have you applied to address this issue?
  • What were the alternative methods you could have used to address the subject matter of concern?
  • Why did you feel it necessary to spend your resources in this area of study?
  • What aids did you use to support your research?
  • Which pertinent research papers did you use in your research?
  • Can you name 3 remarkable research papers in this stream?
  • Explain the recent developments in this field.
  • How did you come up with these questions you have discussed in your paper?
  • Describe the necessary decisions taken in your process.
  • Elucidate the process of evaluation.
  • Ponder over the strong and weak aspects of your research.
  • What is the relevance of your research in the current scenario?
  • Where do you think your research can be practically applied?
  • Which aspects of your research are you looking forward to being published?
  • Give us some insights into the references in your thesis.
  • What have you achieved in the process of this PhD?
  • Elaborate on how your findings relate to literature in your field.
  • Highlight the strong and weak areas of your research.
  • What were the major motivations behind this research?
  • How would you propose future research as a follow-up to this project?
  • Who will be more interested in this research project?
  • How is your research project relevant to your fellow researchers?
  • What was the process behind the research questions you selected?
  • Name some alternatives to your chosen research methodology.
  • Which of your research observations are you most interested in/curious about?
  • Name some prominent achievements of your research.

A PhD viva is a final examination in which a candidate answers questions from an academic panel on their work and understanding of their chosen subject area. This is often used to determine whether the candidate has effectively proved that they have learned enough about their specialised study topic to produce original work.

During a PhD viva, the questions are frequently based on the original study proposal and any other written material that has already been provided. Read the top 25 PhD viva questions below:

  • What is the area in which you wish to be examined?
  • What have you done that merits a PhD?
  • Summarise your key findings.
  • What’s original about your work?
  • Which topics overlap with your area?
  • Where do current technologies fail such that you (could) make a contribution?
  • Who are your closest competitors?
  • Can you summarise your project in 2 lines?
  • How can this research help other students working in the same field?
  • Which of your findings is your personal favourite?
  • Is your research inspired by some incident in your life?
  • Why did you choose this method to conduct this research?
  • What motivated you to conduct this research?
  • What was the biggest challenge that came your way?
  • What were the alternatives to this methodology?
  • How would you evaluate your work?
  • Were you short of any resources while conducting this research?
  • Can you tell me about the strongest point of your research?
  • What is the weakest point of your research?
  • . How did you deal with the ethical implications of your work?
  • What original contribution has your thesis made to this field of study?
  • Whose work has most influenced yours?
  • What ethical considerations did you apply?
  • Did your study go as expected? If you had to start the thesis again, what would you do differently?
  • Now that you’ve completed your study, what did you enjoy about the process?

Preparing for an interview for the Statistician or Survey Specialist role? Then worry not! Here are the most important viva questions on research methodologies:

  • Under which circumstances are quantitative as well as qualitative research methods fruitful?
  • Could you distinguish between case-based and observational-based research methods in a few words? 
  • What is a scientific study and what are its essential features?
  • You must have faced some ethical issues while conducting research. How did you handle it? 
  • What method did you use to collect data?
  • Was there any other way in which you could have assimilated the data? If yes, then how?
  • What are the main achievements of your research?
  • What advice would you give to a research student entering this area?
  • What is the relevance of your work to other researchers?
  • How did your research questions emerge?

Also Read: Research Institutes in India

When it comes to a career in Research, the outputs which you obtain are assessed on multiple factors. Enlisted are some viva questions which will help you prepare in advance:

  • How would you summarise your findings in a few words?
  • You have used 3 different techniques to analyse the final results. Could you elaborate on all of them?
  • Was there any chance of implementing a different type of analysis technique? 
  • Apart from the topic, you selected, in what other applications can your research findings be used? 
  • Out of the given results, which of the findings, according to you, can be beneficial in the near future?
  • Is the problem you have tackled worth tackling?
  • What would you have gained by using another approach?
  • Which are the three most important papers that relate to your thesis?
  • What would have improved your work?
  • What are the main issues and debates in this subject area?
  • What motivated and inspired you to carry out this research?

Subjective Questions for School 

Be it for Chemistry or Biology practicals , from 10th standard onwards, students have to appear for vivas. The concerned viva questions pertain to the subject that the students have studied in the course of the entire year. The viva that one appears for at the senior secondary level is based on the experiments that the students perform to test their understanding of the research. Apart from those experiments, the students are also asked several questions to estimate their practical understanding of the key areas of study. 

Viva questions for Physics are mainly based on concepts and topics from Physics textbooks. Here are the most common viva questions for Physics Class 11 and Class 12:

Viva Questions for Class 12 Physics

  • What is Ohm’s Law?
  • What do you mean by ‘interference’?
  • Define tangent law.
  • Name the type of motion shown by the Torsional pendulum.
  • What happens with resonance in the LCR circuit?
  • What do you understand by the order of the spectrum?
  • How is Wedge Film Experiment useful?
  • Define parallax and how it is removed.
  • How does the emission of light is carried out by LED?

Also Read: Physics Project for Class 12: Top 50 Ideas & Experiments

Viva Questions for Class 11 Physics

  • Name the units of the vernier scale.
  • What do you understand by Zero Error (Z.E)?
  • What are the two parts of the Screw Gauge?
  • Name one mechanical advantage of a Screw Gauge.
  • What is Focal Length?
  • What are the factors that impact surface tension?
  • Define the time period of a bar.
  • What is Simple Harmonic Motion (SHM)?

Viva questions for Chemistry are mainly based on concepts and topics from Chemistry textbooks. Here are the most common viva questions for Chemistry Class 11 and Class 12:

Viva Questions for Class 12 Chemistry

  • What is Valency?
  • What is the value of Avogadro’s number?
  • What is the monomer of Polyethylene?
  • What are polymers?
  • What is the IUPAC Name?
  • Differentiate between addition and condensation polymer
  • What is the oxidation and reduction reaction in the electrolytic process?
  • What is Titration?

Also Read: Chemistry Project for Class 12: Topics & Sample Projects

Viva Questions for Class 11 Chemistry

  • Define the term ‘crystallisation’
  • What is solubility?
  • Why is crystallization done?
  • What is Kipp’s waste?
  • What is a Saturated Solution?

PhD viva questions for Biology are mainly based on concepts and topics from Biology textbooks. Here are the most common viva questions for Biology Class 11 and Class 12:

Viva Questions for Class 12 Biology

  • What is litter?
  • What is the shape of a pollen grain
  • What is tectum?
  • What are pollutants
  • What is hummus
  • Define Mitosis
  • Why is Mitosis called Somatic Cell Division

Also Read: How to Ace Class 12th Biology Practical?

Viva Questions for Class 11 Biology

  • How many types of proteins are there
  • What are enzymes
  • What is nucleic acid?
  • Examples of high-protein food
  • Full form of DNA
  • Full form of RNA
  • What are Mendelian Laws
  • What is placentation?
  • What are monadelphous and diadelphous stamens?
  • What is the flower’s importance to the plant?
  • To which family china rose belongs?

Admission tutors at the postgraduate level conduct viva or interviews to establish whether graduates are committed to and prepared for studying the master’s or PhD level courses. These are less formal than a job interview , but you still need to take them seriously – your aspirations to pursue overseas education could depend on your performance.

Let’s say you come from a Mass Communication background and you’ve made a documentary on “ underprivileged sections of society” . Then you might be asked about the process of the development of the movie, how long did it take to gauge the key aspects of the film or the perspective behind the direction process.

Though the research you do in your PhD is a massive achievement, you need to be prepared for the exhaustive viva session with the experts. The PhD viva questions are a chance for students to discuss their work with professionals. Its formal purpose is to ensure that the student understands and can explain their thesis. It involves lots of stinging questions and conceptually complex debates. How can PhD scholars best prepare themselves? Let us take a look at the different tips for getting through your viva questions:

  • Calm down and breathe
  • Believe in yourself
  • Do something fun
  • Go in with a good attitude
  • Look presentable
  • Read your thesis
  • Know the rules
  • Make a list of your own corrections
  • Make plans to celebrate
  • Try to enjoy it

Must Read: How to Crack an Interview [20 Scientifically Proven Tips]

Related Reads:-

Ans. These are some of the basic viva questions: Tell me about yourself. Summarise your research/thesis in 3 minutes. Tell us how your research contributes to knowledge discourse. What are the practical applications of your research? What is the strength and weakness of your research?

Ans. Every institution is different; some have only two examiners, while others include a convenor as well. Some institutions may require you to prepare a talk to present before the viva (this was the situation for me, and it was excellent preparation for the exam).

Ans. The examiners will frequently begin a viva with an introductory question, such as “Spend five or ten minutes telling us about your work, what you have done, and what contribution you have made” or “Summarise your work for us in a single sentence.” These are some of the first PhD viva questions that you can encounter.

Preparing for the viva questions beforehand helps you confidently answer them in front of the panel of experts who not only test your subjective knowledge but also do grading on the basis of your level of confidence.

If you are looking for admission to a university abroad and want to impress the admission committee, Leverage Edu experts can provide you with tips and tricks to ace the interview. Call us immediately at 1800 57 2000 for a free 30-minute counselling session.

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what should be an ideal answer for the question “tell me about yourself?”

There is no ideal answer to the question ‘Tell me about yourself’, as it is very subjective and depends on your career trajectory. But the best way you can answer it is by covering the following points:

1. Share your background 2. Tell them about your education 3. Share any volunteer, internship or work experience you have 4 You can also tell them about your hobbies

It is advisable that you share your experience chronologically so it does not get confusing for the interviewer.

For any study abroad-related query, please get in touch with our experts through this number: 1800572000 or drop us a mail at [email protected] .

Thanks Team Leverage Edu

Thank you for this helpful information… Its really good and givea confident to me …

Hi, Venkatesh! Thanks for your comment. We are referring you few blogs to explore: Profit and Loss Formula Questions Types of Reasoning Questions in Competitive Exams Interview Questions and Answers

Most useful information for a researcher. Thanks a lot for guiding several research students.

Hello! Glad that you found the blog informative.

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9 9. Writing your research question

Chapter outline.

  • Empirical vs. ethical questions (4 minute read time)
  • Characteristics of a good research question (4 minute read time)
  • Quantitative research questions (7 minute read time)
  • Qualitative research questions (3 minute read time)
  • Evaluating and updating your research questions (4 minute read time)

Content warning: examples in this chapter include references to sexual violence, sexism, substance use disorders, homelessness, domestic violence, the child welfare system, cissexism and heterosexism, and truancy and school discipline.

9.1  Empirical vs. ethical questions

Learning Objectives

Learners will be able to…

  • Define empirical questions and provide an example
  • Define ethical questions and provide an example

Writing a good research question is an art and a science. It is a science because you have to make sure it is clear, concise, and well-developed. It is an art because often your language needs “wordsmithing” to perfect and clarify the meaning. This is an exciting part of the research process; however, it can also be one of the most stressful.

Creating a good research question begins by identifying a topic you are interested in studying. At this point, you already have a working question. You’ve been applying it to the exercises in each chapter, and after reading more about your topic in the scholarly literature, you’ve probably gone back and revised your working question a few times. We’re going to continue that process in more detail in this chapter. Keep in mind that writing research questions is an iterative process, with revisions happening week after week until you are ready to start your project.

Empirical vs. ethical questions

When it comes to research questions, social science is best equipped to answer empirical   questions —those that can be answered by real experience in the real world—as opposed to  ethical   questions —questions about which people have moral opinions and that may not be answerable in reference to the real world. While social workers have explicit ethical obligations (e.g., service, social justice), research projects ask empirical questions to help actualize and support the work of upholding those ethical principles.

viva questions for qualitative research

In order to help you better understand the difference between ethical and empirical questions, let’s consider a topic about which people have moral opinions. How about SpongeBob SquarePants? [1] In early 2005, members of the conservative Christian group Focus on the Family (2005) [2] denounced this seemingly innocuous cartoon character as “morally offensive” because they perceived his character to be one that promotes a “pro-gay agenda.” Focus on the Family supported their claim that SpongeBob is immoral by citing his appearance in a children’s video designed to promote tolerance of all family forms (BBC News, 2005). [3] They also cited SpongeBob’s regular hand-holding with his male sidekick Patrick as further evidence of his immorality.

So, can we now conclude that SpongeBob SquarePants is immoral? Not so fast. While your mother or a newspaper or television reporter may provide an answer, a social science researcher cannot. Questions of morality are ethical, not empirical. Of course, this doesn’t mean that social science researchers cannot study opinions about or social meanings surrounding SpongeBob SquarePants (Carter, 2010). [4] We study humans after all, and as you will discover in the following chapters of this textbook, we are trained to utilize a variety of scientific data-collection techniques to understand patterns of human beliefs and behaviors. Using these techniques, we could find out how many people in the United States find SpongeBob morally reprehensible, but we could never learn, empirically, whether SpongeBob is in fact morally reprehensible.

Let’s consider an example from a recent MSW research class I taught. A student group wanted to research the penalties for sexual assault. Their original research question was: “How can prison sentences for sexual assault be so much lower than the penalty for drug possession?” Outside of the research context, that is a darn good question! It speaks to how the War on Drugs and the patriarchy have distorted the criminal justice system towards policing of drug crimes over gender-based violence.

Unfortunately, it is an ethical question, not an empirical one. To answer that question, you would have to draw on philosophy and morality, answering what it is about human nature and society that allows such unjust outcomes. However, you could not answer that question by gathering data about people in the real world. If I asked people that question, they would likely give me their opinions about drugs, gender-based violence, and the criminal justice system. But I wouldn’t get the real answer about why our society tolerates such an imbalance in punishment.

As the students worked on the project through the semester, they continued to focus on the topic of sexual assault in the criminal justice system. Their research question became more empirical because they read more empirical articles about their topic. One option that they considered was to evaluate intervention programs for perpetrators of sexual assault to see if they reduced the likelihood of committing sexual assault again. Another option they considered was seeing if counties or states with higher than average jail sentences for sexual assault perpetrators had lower rates of re-offense for sexual assault. These projects addressed the ethical question of punishing perpetrators of sexual violence but did so in a way that gathered and analyzed empirical real-world data. Our job as social work researchers is to gather social facts about social work issues, not to judge or determine morality.

Key Takeaways

  • Empirical questions are distinct from ethical questions.
  • There are usually a number of ethical questions and a number of empirical questions that could be asked about any single topic.
  • While social workers may research topics about which people have moral opinions, a researcher’s job is to gather and analyze empirical data.
  • Take a look at your working question. Make sure you have an empirical question, not an ethical one. To perform this check, describe how you could find an answer to your question by conducting a study, like a survey or focus group, with real people.

9.2 Characteristics of a good research question

  • Identify and explain the key features of a good research question
  • Explain why it is important for social workers to be focused and clear with the language they use in their research questions

Now that you’ve made sure your working question is empirical, you need to revise that working question into a formal research question. So, what makes a good research question? First, it is generally written in the form of a question. To say that your research question is “the opioid epidemic” or “animal assisted therapy” or “oppression” would not be correct. You need to frame your topic as a question, not a statement. A good research question is also one that is well-focused. A well-focused question helps you tune out irrelevant information and not try to answer everything about the world all at once. You could be the most eloquent writer in your class, or even in the world, but if the research question about which you are writing is unclear, your work will ultimately lack direction.

In addition to being written in the form of a question and being well-focused, a good research question is one that cannot be answered with a simple yes or no. For example, if your interest is in gender norms, you could ask, “Does gender affect a person’s performance of household tasks?” but you will have nothing left to say once you discover your yes or no answer. Instead, why not ask, about the relationship between gender and household tasks. Alternatively, maybe we are interested in how or to what extent gender affects a person’s contributions to housework in a marriage? By tweaking your question in this small way, you suddenly have a much more fascinating question and more to say as you attempt to answer it.

A good research question should also have more than one plausible answer. In the example above, the student who studied the relationship between gender and household tasks had a specific interest in the impact of gender, but she also knew that preferences might be impacted by other factors. For example, she knew from her own experience that her more traditional and socially conservative friends were more likely to see household tasks as part of the female domain, and were less likely to expect their male partners to contribute to those tasks. Thinking through the possible relationships between gender, culture, and household tasks led that student to realize that there were many plausible answers to her questions about how  gender affects a person’s contribution to household tasks. Because gender doesn’t exist in a vacuum, she wisely felt that she needed to consider other characteristics that work together with gender to shape people’s behaviors, likes, and dislikes. By doing this, the student considered the third feature of a good research question–she thought about relationships between several concepts. While she began with an interest in a single concept—household tasks—by asking herself what other concepts (such as gender or political orientation) might be related to her original interest, she was able to form a question that considered the relationships  among  those concepts.

This student had one final component to consider. Social work research questions must contain a target population. Her study would be very different if she were to conduct it on older adults or immigrants who just arrived in a new country. The target population is the group of people whose needs your study addresses. Maybe the student noticed issues with household tasks as part of her social work practice with first-generation immigrants, and so she made it her target population. Maybe she wants to address the needs of another community. Whatever the case, the target population should be chosen while keeping in mind social work’s responsibility to work on behalf of marginalized and oppressed groups.

In sum, a good research question generally has the following features:

  • It is written in the form of a question
  • It is clearly written
  • It cannot be answered with “yes” or “no”
  • It has more than one plausible answer
  • It considers relationships among multiple variables
  • It is specific and clear about the concepts it addresses
  • It includes a target population
  • A poorly focused research question can lead to the demise of an otherwise well-executed study.
  • Research questions should be clearly worded, consider relationships between multiple variables, have more than one plausible answer, and address the needs of a target population.
  • Okay, it’s time to write out your first draft of a research question. Once you’ve done so, take a look at the checklist in this chapter and see if your research question meets the criteria to be a good one.
  • Describe why your question fits better with quantitative or qualitative methods.
  • Provide an alternative research question that fits with the other type of research method.

9.3 Quantitative research questions

  • Describe how research questions for exploratory, descriptive, and explanatory quantitative questions differ and how to phrase them
  • Identify the differences between and provide examples of strong and weak explanatory research questions

Quantitative descriptive questions

The type of research you are conducting will impact the research question that you ask. Probably the easiest questions to think of are quantitative descriptive questions. For example, “What is the average student debt load of MSW students?” is a descriptive question—and an important one. We aren’t trying to build a causal relationship here. We’re simply trying to describe how much debt MSW students carry. Quantitative descriptive questions like this one are helpful in social work practice as part of community scans, in which human service agencies survey the various needs of the community they serve. If the scan reveals that the community requires more services related to housing, child care, or day treatment for people with disabilities, a nonprofit office can use the community scan to create new programs that meet a defined community need.

Quantitative descriptive questions will often ask for percentage, count the number of instances of a phenomenon, or determine an average. Descriptive questions may only include one variable, such as ours about student debt load, or they may include multiple variables. Because these are descriptive questions, our purpose is not to investigate causal relationships between variables. To do that, we need to use a quantitative explanatory question.

viva questions for qualitative research

Quantitative explanatory questions

Most studies you read in the academic literature will be quantitative and explanatory. Why is that? If you recall from Chapter 6, explanatory research tries to build nomothetic causal relationships. They are generalizable across space and time, so they are applicable to a wide audience. The editorial board of a journal wants to make sure their content will be useful to as many people as possible, so it’s not surprising that quantitative research dominates the academic literature.

Structurally, quantitative explanatory questions must contain an independent variable and dependent variable. Questions should ask about the relationship between these variables. The standard format I was taught in graduate school for an explanatory quantitative research question is: “What is the relationship between [independent variable] and [dependent variable] for [target population]?” You should play with the wording for your research question, revising that standard format to match what you really want to know about your topic.

Let’s take a look at a few more examples of possible research questions and consider the relative strengths and weaknesses of each. Table 9.1 does just that. While reading the table, keep in mind that I have only noted what I view to be the most relevant strengths and weaknesses of each question. Certainly each question may have additional strengths and weaknesses not noted in the table. Each of these questions is drawn from student projects in my research methods classes and reflects the work of many students on their research question over many weeks.

Table 9.1 Sample research questions: Strengths and weaknesses
What are the internal and external effects/problems associated with children witnessing domestic violence? Written as a question Not clearly focused How does witnessing domestic violence impact a child’s romantic relationships in adulthood?
Considers relationships among multiple concepts Not specific and clear about the concepts it addresses
Contains a population
What causes foster children who are transitioning to adulthood to become homeless, jobless, pregnant, unhealthy, etc.? Considers relationships among multiple concepts Concepts are not specific and clear What is the relationship between sexual orientation or gender identity and homelessness for late adolescents in foster care?
Contains a population
Not written as a yes/no question
How does income inequality predict ambivalence in the Stereo Content Model using major U.S. cities as target populations? Written as a question Unclear wording How does income inequality affect ambivalence in high-density urban areas?
Considers relationships among multiple concepts Population is unclear
Why are mental health rates higher in white foster children than African Americans and other races? Written as a question Concepts are not clear How does race impact rates of mental health diagnosis for children in foster care?
Not written as a yes/no question Does not contain a target population

Making it more specific

A good research question should also be specific and clear about the concepts it addresses. A student investigating gender and household tasks knows what they mean by “household tasks.” You likely also have an impression of what “household tasks” means. But are your definition and the student’s definition the same? A participant in their study may think that managing finances and performing home maintenance are household tasks, but the researcher may be interested in other tasks like childcare or cleaning. The only way to ensure your study stays focused and clear is to be specific about what you mean by a concept. The student in our example could pick a specific household task that was interesting to them or that the literature indicated was important—for example, childcare. Or, the student could have a broader view of household tasks, one that encompasses childcare, food preparation, financial management, home repair, and care for relatives. Any option is probably okay, as long as the researcher is clear on what they mean by “household tasks.” Clarifying these distinctions is important as we look ahead to specifying how your variables will be measured in Chapter 11.

Table 9.2 contains some “watch words” that indicate you may need to be more specific about the concepts in your research question.

Table 9.2 “Watch words” in explanatory research questions
Factors, Causes, Effects, Outcomes What causes or effects are you interested in? What causes and effects are important, based on the literature in your topic area? Try to choose one or a handful you consider to be the most important.
Effective, Effectiveness, Useful, Efficient Effective at doing what? Effectiveness is meaningless on its own. What outcome should the program or intervention have? Reduced symptoms of a mental health issue? Better socialization?
Etc., and so forth Don’t assume that your reader understands what you mean by “and so forth.” Remember that focusing on two or a small handful concepts is necessary. Your study cannot address everything about a social problem, though the results will likely have implications on other aspects of the social world.

It can be challenging to be this specific in social work research, particularly when you are just starting out your project and still reading the literature. If you’ve only read one or two articles on your topic, it can be hard to know what you are interested in studying. Broad questions like “What are the causes of chronic homelessness, and what can be done to prevent it?” are common at the beginning stages of a research project as working questions. However, moving from working questions to research questions in your research proposal requires that you examine the literature on the topic and refine your question over time to be more specific and clear. Perhaps you want to study the effect of a specific anti-homelessness program that you found in the literature. Maybe there is a particular model to fighting homelessness, like Housing First or transitional housing, that you want to investigate further. You may want to focus on a potential cause of homelessness such as LGBTQ discrimination that you find interesting or relevant to your practice. As you can see, the possibilities for making your question more specific are almost infinite.

Quantitative exploratory questions

In exploratory research, the researcher doesn’t quite know the lay of the land yet. If someone is proposing to conduct an exploratory quantitative project, the watch words highlighted in Table 9.2 are not problematic at all. In fact, questions such as “What factors influence the removal of children in child welfare cases?” are good because they will explore a variety of factors or causes. In this question, the independent variable is less clearly written, but the dependent variable, family preservation outcomes, is quite clearly written. The inverse can also be true. If we were to ask, “What outcomes are associated with family preservation services in child welfare?”, we would have a clear independent variable, family preservation services, but an unclear dependent variable, outcomes. Because we are only conducting exploratory research on a topic, we may not have an idea of what concepts may comprise our “outcomes” or “factors.” Only after interacting with our participants will we be able to understand which concepts are important.

Remember that exploratory research is appropriate only when the researcher does not know much about topic because there is very little scholarly research. In our examples above, there is extensive literature on the outcomes in family reunification programs and risk factors for child removal in child welfare. Make sure you’ve done a thorough literature review to ensure there is little relevant research to guide you towards a more explanatory question.

  • Descriptive quantitative research questions are helpful for community scans but cannot investigate causal relationships between variables.
  • Explanatory quantitative research questions must include an independent and dependent variable.
  • Exploratory quantitative research questions should only be considered when there is very little previous research on your topic.
  • Identify the type of research you are engaged in (descriptive, explanatory, or exploratory).
  • Preferably, you should be creating an explanatory research question for quantitative research.

9.4 Qualitative research questions

  • List the key terms associated with qualitative research questions
  • Distinguish between qualitative and quantitative research questions

Qualitative research questions differ from quantitative research questions. Because qualitative research questions seek to explore or describe phenomena, not provide a neat nomothetic explanation, they are often more general and openly worded. They may include only one concept, though many include more than one. Instead of asking how one variable causes changes in another, we are instead trying to understand the experiences ,  understandings , and  meanings that people have about the concepts in our research question. These keywords often make an appearance in qualitative research questions.

Let’s work through an example from our last section. In Table 9.1, a student asked, “What is the relationship between sexual orientation or gender identity and homelessness for late adolescents in foster care?” In this question, it is pretty clear that the student believes that adolescents in foster care who identify as LGBTQ may be at greater risk for homelessness. This is a nomothetic causal relationship—LGBTQ status causes changes in homelessness.

However, what if the student were less interested in  predicting  homelessness based on LGBTQ status and more interested in  understanding  the stories of foster care youth who identify as LGBTQ and may be at risk for homelessness? In that case, the researcher would be building an idiographic causal explanation . The youths whom the researcher interviews may share stories of how their foster families, caseworkers, and others treated them. They may share stories about how they thought of their own sexuality or gender identity and how it changed over time. They may have different ideas about what it means to transition out of foster care.

viva questions for qualitative research

Because qualitative questions usually center on idiographic causal relationships, they look different than quantitative questions. Table 9.3 below takes the final research questions from Table 9.1 and adapts them for qualitative research. The guidelines for research questions previously described in this chapter still apply, but there are some new elements to qualitative research questions that are not present in quantitative questions.

  • Qualitative research questions often ask about lived experience, personal experience, understanding, meaning, and stories.
  • Qualitative research questions may be more general and less specific.
  • Qualitative research questions may also contain only one variable, rather than asking about relationships between multiple variables.
Table 9.3 Quantitative vs. qualitative research questions
How does witnessing domestic violence impact a child’s romantic relationships in adulthood? How do people who witness domestic violence understand its effects on their current relationships?
What is the relationship between sexual orientation or gender identity and homelessness for late adolescents in foster care? What is the experience of identifying as LGBTQ in the foster care system?
How does income inequality affect ambivalence in high-density urban areas? What does racial ambivalence mean to residents of an urban neighborhood with high income inequality?
How does race impact rates of mental health diagnosis for children in foster care? How do African-Americans experience seeking help for mental health concerns?

Qualitative research questions have one final feature that distinguishes them from quantitative research questions: they can change over the course of a study. Qualitative research is a reflexive process, one in which the researcher adapts their approach based on what participants say and do. The researcher must constantly evaluate whether their question is important and relevant to the participants. As the researcher gains information from participants, it is normal for the focus of the inquiry to shift.

For example, a qualitative researcher may want to study how a new truancy rule impacts youth at risk of expulsion. However, after interviewing some of the youth in their community, a researcher might find that the rule is actually irrelevant to their behavior and thoughts. Instead, their participants will direct the discussion to their frustration with the school administrators or the lack of job opportunities in the area. This is a natural part of qualitative research, and it is normal for research questions and hypothesis to evolve based on information gleaned from participants.

However, this reflexivity and openness unacceptable in quantitative research for good reasons. Researchers using quantitative methods are testing a hypothesis, and if they could revise that hypothesis to match what they found, they could never be wrong!  Indeed, an important component of open science and reproducability is the preregistration of a researcher’s hypotheses and data analysis plan in a central repository that can be verified and replicated by reviewers and other researchers. This interactive graphic from 538 shows how an unscrupulous research could come up with a hypothesis and theoretical explanation  after collecting data by hunting for a combination of factors that results in a statistically significant relationship. This is an excellent example of how the positivist assumptions behind quantitative research and intepretivist assumptions behind qualitative research result in different approaches to social science.

  • Qualitative research questions often contain words or phrases like “lived experience,” “personal experience,” “understanding,” “meaning,” and “stories.”
  • Qualitative research questions can change and evolve over the course of the study.
  • Using the guidance in this chapter, write a qualitative research question. You may want to use some of the keywords mentioned above.

9.5 Evaluating and updating your research questions

  • Evaluate the feasibility and importance of your research questions
  • Begin to match your research questions to specific designs that determine what the participants in your study will do

Feasibility and importance

As you are getting ready to finalize your research question and move into designing your research study, it is important to check whether your research question is feasible for you to answer and what importance your results will have in the community, among your participants, and in the scientific literature

Key questions to consider when evaluating your question’s feasibility include:

  • Do you have access to the data you need?
  • Will you be able to get consent from stakeholders, gatekeepers, and others?
  • Does your project pose risk to individuals through direct harm, dual relationships, or breaches in confidentiality? (see Chapter 6 for more ethical considerations)
  • Are you competent enough to complete the study?
  • Do you have the resources and time needed to carry out the project?

Key questions to consider when evaluating the importance of your question include:

  • Can we answer your research question simply by looking at the literature on your topic?
  • How does your question add something new to the scholarly literature? (raises a new issue, addresses a controversy, studies a new population, etc.)
  • How will your target population benefit, once you answer your research question?
  • How will the community, social work practice, and the broader social world benefit, once you answer your research question?
  • Using the questions above, check whether you think your project is feasible for you to complete, given the constrains that student projects face.
  • Realistically, explore the potential impact of your project on the community and in the scientific literature. Make sure your question cannot be answered by simply reading more about your topic.

Matching your research question and study design

This chapter described how to create a good quantitative and qualitative research question. In Parts 3 and 4 of this textbook, we will detail some of the basic designs like surveys and interviews that social scientists use to answer their research questions. But which design should you choose?

As with most things, it all depends on your research question. If your research question involves, for example, testing a new intervention, you will likely want to use an experimental design. On the other hand, if you want to know the lived experience of people in a public housing building, you probably want to use an interview or focus group design.

We will learn more about each one of these designs in the remainder of this textbook. We will also learn about using data that already exists, studying an individual client inside clinical practice, and evaluating programs, which are other examples of designs. Below is a list of designs we will cover in this textbook:

  • Surveys: online, phone, mail, in-person
  • Experiments: classic, pre-experiments, quasi-experiments
  • Interviews: in-person or via phone or videoconference
  • Focus groups: in-person or via videoconference
  • Content analysis of existing data
  • Secondary data analysis of another researcher’s data
  • Program evaluation

The design of your research study determines what you and your participants will do. In an experiment, for example, the researcher will introduce a stimulus or treatment to participants and measure their responses. In contrast, a content analysis may not have participants at all, and the researcher may simply read the marketing materials for a corporation or look at a politician’s speeches to conduct the data analysis for the study.

I imagine that a content analysis probably seems easier to accomplish than an experiment. However, as a researcher, you have to choose a research design that makes sense for your question and that is feasible to complete with the resources you have. All research projects require some resources to accomplish. Make sure your design is one you can carry out with the resources (time, money, staff, etc.) that you have.

There are so many different designs that exist in the social science literature that it would be impossible to include them all in this textbook. The purpose of the subsequent chapters is to help you understand the basic designs upon which these more advanced designs are built. As you learn more about research design, you will likely find yourself revising your research question to make sure it fits with the design. At the same time, your research question as it exists now should influence the design you end up choosing. There is no set order in which these should happen. Instead, your research project should be guided by whether you can feasibly carry it out and contribute new and important knowledge to the world.

  • Research questions must be feasible and important.
  • Research questions must match study design.
  • You may want to refer back to Section 2.4 which discusses how to get raw data about your topic and the common designs used in student research projects.
  • Not familiar with SpongeBob SquarePants? You can learn more about him on Nickelodeon’s site dedicated to all things SpongeBob:  http://www.nick.com/spongebob-squarepants/ ↵
  • Focus on the Family. (2005, January 26). Focus on SpongeBob.  Christianity Today . Retrieved from  http://www.christianitytoday.com/ct/2005/januaryweb-only/34.0c.html ↵
  • BBC News. (2005, January 20). US right attacks SpongeBob video. Retrieved from:  http://news.bbc.co.uk/2/hi/americas/4190699.stm ↵
  • In fact, an MA thesis examines representations of gender and relationships in the cartoon: Carter, A. C. (2010).  Constructing gender and   relationships in “SpongeBob SquarePants”: Who lives in a pineapple under the sea . MA thesis, Department of Communication, University of South Alabama, Mobile, AL. ↵

the group of people whose needs your study addresses

"Assuming that the null hypothesis is true and the study is repeated an infinite number times by drawing random samples from the same populations(s), less than 5% of these results will be more extreme than the current result" (Cassidy et al., 2019, p. 233).

whether you can practically and ethically complete the research project you propose

Graduate research methods in social work Copyright © 2020 by Matthew DeCarlo, Cory Cummings, Kate Agnelli is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to write qualitative research questions.

11 min read Here’s how to write effective qualitative research questions for your projects, and why getting it right matters so much.

What is qualitative research?

Qualitative research is a blanket term covering a wide range of research methods and theoretical framing approaches. The unifying factor in all these types of qualitative study is that they deal with data that cannot be counted. Typically this means things like people’s stories, feelings, opinions and emotions , and the meanings they ascribe to their experiences.

Qualitative study is one of two main categories of research, the other being quantitative research. Quantitative research deals with numerical data – that which can be counted and quantified, and which is mostly concerned with trends and patterns in large-scale datasets.

What are research questions?

Research questions are questions you are trying to answer with your research. To put it another way, your research question is the reason for your study, and the beginning point for your research design. There is normally only one research question per study, although if your project is very complex, you may have multiple research questions that are closely linked to one central question.

A good qualitative research question sums up your research objective. It’s a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining.

Research questions are quite different from survey questions, questions used in focus groups or interview questions. A long list of questions is used in these types of study, as opposed to one central question. Additionally, interview or survey questions are asked of participants, whereas research questions are only for the researcher to maintain a clear understanding of the research design.

Research questions are used in both qualitative and quantitative research , although what makes a good research question might vary between the two.

In fact, the type of research questions you are asking can help you decide whether you need to take a quantitative or qualitative approach to your research project.

Discover the fundamentals of qualitative research

Quantitative vs. qualitative research questions

Writing research questions is very important in both qualitative and quantitative research, but the research questions that perform best in the two types of studies are quite different.

Quantitative research questions

Quantitative research questions usually relate to quantities, similarities and differences.

It might reflect the researchers’ interest in determining whether relationships between variables exist, and if so whether they are statistically significant. Or it may focus on establishing differences between things through comparison, and using statistical analysis to determine whether those differences are meaningful or due to chance.

  • How much? This kind of research question is one of the simplest. It focuses on quantifying something. For example:

How many Yoruba speakers are there in the state of Maine?

  • What is the connection?

This type of quantitative research question examines how one variable affects another.

For example:

How does a low level of sunlight affect the mood scores (1-10) of Antarctic explorers during winter?

  • What is the difference? Quantitative research questions in this category identify two categories and measure the difference between them using numerical data.

Do white cats stay cooler than tabby cats in hot weather?

If your research question fits into one of the above categories, you’re probably going to be doing a quantitative study.

Qualitative research questions

Qualitative research questions focus on exploring phenomena, meanings and experiences.

Unlike quantitative research, qualitative research isn’t about finding causal relationships between variables. So although qualitative research questions might touch on topics that involve one variable influencing another, or looking at the difference between things, finding and quantifying those relationships isn’t the primary objective.

In fact, you as a qualitative researcher might end up studying a very similar topic to your colleague who is doing a quantitative study, but your areas of focus will be quite different. Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study.

A few example qualitative research questions:

  • What is it like being an Antarctic explorer during winter?
  • What are the experiences of Yoruba speakers in the USA?
  • How do white cat owners describe their pets?

Qualitative research question types

viva questions for qualitative research

Marshall and Rossman (1989) identified 4 qualitative research question types, each with its own typical research strategy and methods.

  • Exploratory questions

Exploratory questions are used when relatively little is known about the research topic. The process researchers follow when pursuing exploratory questions might involve interviewing participants, holding focus groups, or diving deep with a case study.

  • Explanatory questions

With explanatory questions, the research topic is approached with a view to understanding the causes that lie behind phenomena. However, unlike a quantitative project, the focus of explanatory questions is on qualitative analysis of multiple interconnected factors that have influenced a particular group or area, rather than a provable causal link between dependent and independent variables.

  • Descriptive questions

As the name suggests, descriptive questions aim to document and record what is happening. In answering descriptive questions , researchers might interact directly with participants with surveys or interviews, as well as using observational studies and ethnography studies that collect data on how participants interact with their wider environment.

  • Predictive questions

Predictive questions start from the phenomena of interest and investigate what ramifications it might have in the future. Answering predictive questions may involve looking back as well as forward, with content analysis, questionnaires and studies of non-verbal communication (kinesics).

Why are good qualitative research questions important?

We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?)

Getting your qualitative research questions right has a number of benefits.

  • It defines your qualitative research project Qualitative research questions definitively nail down the research population, the thing you’re examining, and what the nature of your answer will be.This means you can explain your research project to other people both inside and outside your business or organization. That could be critical when it comes to securing funding for your project, recruiting participants and members of your research team, and ultimately for publishing your results. It can also help you assess right the ethical considerations for your population of study.
  • It maintains focus Good qualitative research questions help researchers to stick to the area of focus as they carry out their research. Keeping the research question in mind will help them steer away from tangents during their research or while they are carrying out qualitative research interviews. This holds true whatever the qualitative methods are, whether it’s a focus group, survey, thematic analysis or other type of inquiry.That doesn’t mean the research project can’t morph and change during its execution – sometimes this is acceptable and even welcome – but having a research question helps demarcate the starting point for the research. It can be referred back to if the scope and focus of the project does change.
  • It helps make sure your outcomes are achievable

Because qualitative research questions help determine the kind of results you’re going to get, it helps make sure those results are achievable. By formulating good qualitative research questions in advance, you can make sure the things you want to know and the way you’re going to investigate them are grounded in practical reality. Otherwise, you may be at risk of taking on a research project that can’t be satisfactorily completed.

Developing good qualitative research questions

All researchers use research questions to define their parameters, keep their study on track and maintain focus on the research topic. This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions.

1. Keep it specific

Broader research questions are difficult to act on. They may also be open to interpretation, or leave some parameters undefined.

Strong example: How do Baby Boomers in the USA feel about their gender identity?

Weak example: Do people feel different about gender now?

2. Be original

Look for research questions that haven’t been widely addressed by others already.

Strong example: What are the effects of video calling on women’s experiences of work?

Weak example: Are women given less respect than men at work?

3. Make it research-worthy

Don’t ask a question that can be answered with a ‘yes’ or ‘no’, or with a quick Google search.

Strong example: What do people like and dislike about living in a highly multi-lingual country?

Weak example: What languages are spoken in India?

4. Focus your question

Don’t roll multiple topics or questions into one. Qualitative data may involve multiple topics, but your qualitative questions should be focused.

Strong example: What is the experience of disabled children and their families when using social services?

Weak example: How can we improve social services for children affected by poverty and disability?

4. Focus on your own discipline, not someone else’s

Avoid asking questions that are for the politicians, police or others to address.

Strong example: What does it feel like to be the victim of a hate crime?

Weak example: How can hate crimes be prevented?

5. Ask something researchable

Big questions, questions about hypothetical events or questions that would require vastly more resources than you have access to are not useful starting points for qualitative studies. Qualitative words or subjective ideas that lack definition are also not helpful.

Strong example: How do perceptions of physical beauty vary between today’s youth and their parents’ generation?

Weak example: Which country has the most beautiful people in it?

Related resources

Qualitative research design 12 min read, primary vs secondary research 14 min read, business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, request demo.

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Qualitative Analysis Viva Questions with Answers

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Viva Questions with Answers

Question.1.What is qualitative analysis? Answer. The type of analysis that deals with the methods which are used to determine the constituents of a compound.

Question.2.What is a radical? Answer. A radical may be defined as an atom or group of atoms which carries charge and behaves as a single unit in chemical reactions.

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Question.3. What are acidic and basic radicals? Answer. Radicals carrying positive charge are called basic radicals and those carrying negative charge are called acidic radicals.

Question.4. What type of bond is present in an inorganic salt? Answer. Electrovalent bond.

Question.5. Why do inorganic salt ionizes when dissolved in water? Answer. Due to the high dielectric constant of water, the force of attraction holding the two ions in a salt decreases. Thus, the two ions separate. The ions are ‘further stabilized by solvation.

Question.6. Name the coloured basic radicals. Answer. Cu 2+ , Fe 2+ , Fe 3+ , Cr 3+ , Ni 2+ , Co 2+ and Mn 2+ .

Question.7. What is the colour of iron salts? Answer. Ferrous salts are usually light green while ferric salts are generally brown.

Question.8. Name any iron salt which is light green. Answer. Ferrous sulphate.

Question.9. What is the colour of nickel salts? Answer. Bluish green or green.

Question.10. What is the colour of manganese salts? Answer. Light pink or flesh colour.

Question.11. Name the basic radicals which are absent, if the given salt is white. Answer. Cu 2+ , Fe 2+ , Fe 3+ , Cr 3+ , Ni 2+ , Co 2+ and Mn 2+ .

Question.12. Why a salt containing lead turn black in colour, when placed for a long time in laboratory ? Answer. Due to the formation of black lead-sulphide by the action of H 2 S in atmosphere.

Question.13. Name the salts which produce crackling sound when heated. Answer. Lead nitrate, barium nitrate, potassium bromide, sodium chloride.

Question.14. What is sublimation? Answer. It is the process by which a salt directly changes into gaseous phase without melting, when heated. On cooling vapours condense back to the solid state.

Question.15. Tell the importance of preliminary tests in qualitative analysis. Answer. Sometimes, preliminary tests give authentic information about an ion in the salt. For example, golden yellow colour in flame test shows the presence of sodium. In a charcoal cavity test, brown residue shows the presence of cadmium in a salt and so on.

Question.16. How is dry heating test performed and what information you get if the residue changes to yellow when hot? Answer. In dry heating test, the salt is heated in a dry test tube. Yellow residue when hot shows the presence of zinc.

Question.17. What is the expected information when copper sulphate is heated in a dry test tube? Answer. A white residue is formed and water condenses on the colder walls of the test tube.

Question.18. Name the radical which produces CO 2 on heating. Answer. Carbonate.

Question.19. What is the colour of residue when zinc salt is heated? Answer. A residue yellow when hot and white when cold is formed.

Question.20. What is the colour of residue when cadmium salt is heated? Answer. A residue brown when hot, brown when cold.

Question.21. If the residue in dry heating test is white, name’the radicals which are absent. Answer. Cu 2+ , Fe 2+ , Ni 2+ , Mn 2+ Co 2+ , Cr 3+ , Cd 2+ , Zn 2+ and Pb 2+ .

qualitative-analysis-viva-questions-with-answers-1

Question.23. Which flame is used in charcoal cavity test? How is it obtained? Answer. A reducing flame is used in charcoal cavity test. It is obtained by closing the air holes of the Bunsen burner.

Question.24. Why should we avoid excess of cobalt nitrate in cobalt nitrate test? Answer. Excess of cobalt nitrate is avoided because it forms black cobalt oxide in the oxidising flame. This colour masks the other colours which might be produced during the test.

Question.25. In the flame test, sodium imparts yellow colour to the flame while magnesium does not impart any colour. Why? Answer. In case of magnesium, the energy of flame is unable to promote the electron to higher energy level, hence, no colour is imparted to the flame.

Question.26. What is the chemistry of flame test. Answer. In flame test, the valence electron of the atom gets excited and jumps to the higher level. When the electron jumps back to the ground state, the radiation is emitted whose frequency falls in the visible region.

Question.27. What is the function of blue glass in flame test? Answer. The blue glass can absorb a part or whole of the coloured light in certain cases. Therefore, the flame appears to be of different colour when viewed through blue glass. This helps in identification of some basic radicals.

Question.28. Why do we use cone. HCl in preparing a paste of the salt for flame test? Answer. In order to convert metal salts into metal chlorides which are more volatile than other salts.

Question.29. Why can’t we use glass rod instead of platinum wire for performing flame test? Answer. This is because glass contains sodium silicate which imparts its own golden yellow colour to the flame.

Question.30. Why is platinum metal preferred to other metals for flame test? Answer. Because platinum does not react with acids and does not itself impart any characteristic colour to the flame.

Question.31. Why do barium salts not impart colour to the flame immediately? Answer. Because barium chloride is less volatile, it imparts colour to the flame after some time.

Question.32. Why should we avoid the use of platinum wire for testing lead salts? Answer. Because lead combines with platinum and the wire gets corroded.

Question.33. Why should only a particle or two of the given salt should be touched with the bead in borax bead test? Answer. If salt is used in excess an opaque bead is formed.

Question.34. Why borax bead test is not applicable in case of white salts? Answer. White salts do not form coloured meta-borates. .

Question.35. What is Nessler’s Reagent? Answer. It is a solution of mercuric iodide in potassium iodide. Its formula is K 2 [HgI 4 ].

Question.36. Name the acid radicals detected with dil. H 2 SO 4 ? Answer.

CO 3 2- ,S 2- ,SO 3 2- ,NO 2-

Question.37. Why dil. H 2 SO 4 is preferred while testing acid radicals over dil. HCl ? Answer. When the salt is treated with HCl, during reaction HCl gas is also given out along with the gas evolved by the salt. So the actual gas cannot be identified whereas with H 2 SO 4 , no such problem arises.

qualitative-analysis-viva-questions-with-answers-2

Question.39. Name the radicals which are tested with the help of water extract. Answer. NO 3 – , NO 2 – and CH3COO – .

Question.40. Name the radicals which are confirmed with the help of sodium carbonate extract. Answer.S 2- , Cl – , Br – ,I – , PO 4 3- , SO 4 2- , SO 3 2- , C 2 O 4 2- .

Question.41. How is sodium carbonate extract prepared? Answer. The salt is mixed with double the amount of solid Na 2 CO 3 and about 20 ml of distilled water. It is then boiled till it is reduced to one-third, and then filtered. The filtrate is sodium carbonate extract or (S.E.).

Question.42. What is water extract? Answer. The given salt or mixture is shaken well with distilled water and the solution is filtered. The filtrate is water extract.

Question.43. CO 2 and SO 2 both turn lime water milky. How will you distinguish between them? Answer. By passing through acidified K 2 Cr 2 O 7 solution. SO 2 turns green while CO 2 has no effect.

Question.44. NO 2 and Br 2 both are brown in colour. How will you distinguish between them? Answer. By passing through FeSO 4 solution. NO, turns FeSO 4 soln. black while Br 2 has no effect.

qualitative-analysis-viva-questions-with-answers-3

Question.46. What is lime water? Answer. A solution of Ca(OH) 2 in water is called lime water.

qualitative-analysis-viva-questions-with-answers-4

Question.49. Is there any gas other than CO 2 , which turns lime water milky? Answer. Yes, it is SO 2 gas.

qualitative-analysis-viva-questions-with-answers-6

Question.51. How will you test whether the given solution in a bottle is lime water? Answer. Take 2 ml of the solution in a test tube and blow into it by means of a glass tubing. Milkiness indicates that the solution is lime water.

Question.52. How is ring test performed for nitrates? Answer. To the salt solution, freshly prepared ferrous sulphate solution is added and then sulphuric acid (cone.) is added along the walls of the tube. A dark brown ring is formed at the junction of the two solutions.

Question.53. Why the hot reaction mixture in case of cone. H 2 SO 4 ( test is not thrown into the sink? Answer. In order to avoid spurting, due to which H 2 SO 4 may fly and spoil clothes and may result into serious injuries.

Question.54. What is Tollen’s reagent? Answer. Ammonical AgNO 3 solution is called Tollen’s reagent.

Question.55. Give formula of Diphenylamine reagent. Answer. (C 6 H 5 ) 2 NH.

Question.56. Why a dark brown ring is formed at the junction of two layers in ring test for nitrates? Answer. H 2 SO 4 being heavier forms the lower layer and reacts only with a small amount of nitrate and FeSO 4 at its surface, therefore, a brown ring appears only at the junction of the two layers.

Question.57. Why acetic acid is added before adding lead acetate solution? Answer. In order to prevent the hydrolysis of lead acetate which would yield white precipitate of lead hydroxide.

Question.58. What is the formula of Sodium nitroprusside? Answer. Na 2 [Fe(CN) 5 NO].

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Question.63. Why does iodine give a blue colour with starch solution? Answer. The blue colour is due to the physical adsorption of iodine upon starch.

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Question.68.Why is NH 4 Cl added along with NH 4 OH in III group? Answer. It is done in order to decrease the concentration of OH – ions by suppressing the ionisation of NH 4 OH by common ion effect. If NH 4 OH alone is used in that case, the concentration of OH – is enough to ppt. the hydroxide of IV, V and VI groups.

Question.69.What is blue lake? Answer. It is blue particles (blue litmus adsorbed on white ppt. of Al(OH) 3 floating in colourless solution.

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Question.71.Presence of NH 4 Cl is quite essential before the addition of (NH4) 2 CO 3 in group V. Explain why? Answer. Ammonium chloride suppresses the ionisation of NH 4 OH and (NH4) 2 CO 3 due to common ion effect which results in the decrease in the concentration of OH – and CO 3 2- ions. So the ionic product does not exceed the solubility product of Mg(OH) 2 or MgCO, and thereby they are not precipitated in V group.

Question.72.Na,CO, cannot be used in place of (NH4) 2 CO, in the group V. Explain why? Answer. Na 2 CO 3 is highly ionised electrolyte, which produces very high cone, of CO 3 2- ions. As a result ionic product of MgCO 3 may increase its Ksp and “it may get precipitated along with the radicals of V group.

Question.73.An aqueous solution of HCl has cone. KP M. What is the approximate value of pH of this solution? Answer. Slightly less than 7.

Question.74.How will your prepare chlorine water? Answer. Take cone. HCl in a test tube and add KMnO 4 soln. dropwise till the pink colour starts persisting. Now add a few drops of cone. HCl so that pink colour disappears. The colourless solution thus obtained is chlorine water.

Question.75.Can we use ammonium sulphate in place of ammonium chloride in group III precipitation? Answer. No, ammonium sulphate cannot be used because it would cause precipitation of group V radicals as their sulphates in group III.

Question.76.Name a cation which is not obtained from a metal? Answer. Ammonium ion (NH 4 + ).

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