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ICMR (IBS Center for Management Research)
Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives
ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international. ICMR is involved in business research, management consulting, and the development of case studies and courseware in management. ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world. Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.
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ICMR cases have won awards in some of the most prestigious global case writing competitions such as EFMD, oikos, John Molson, CEIBS, The Case Centre, E-PARCC and many more...
New Arrivals
Please check our recent case studies
Corporate Governance Crisis at Startups: The Zilingo Story
The case discusses how Zilingo Pte Ltd (Zilingo), a Singapore-based B2B fashion tech platform, ended up in liquidation after a protracted crisis due to issues that led to corporate governance failure. Founded in 2016 by Ankiti Bose (Bose) and Dhruv Kapoor, Zilingo was an online fashion and beauty startup company that empowered apparel supply chain players to produce, source, and trade efficiently through its technology platform. It was one of Southeast Asia’s vaunted startups...
Amazon's Private Label Brands: An Ethical Perspective
The case “Amazon’s Private Label Brands: An Ethical Perspective” discusses the ethical implications surrounding the promotion of US-based multinational technology company Amazon.com, Inc. (Amazon) of Amazon Private Label (APL) products on its online marketplace. The case starts out with a brief look at– the world's largest e-commerce platform's launch of various APL products from the late 2000s. It then delves into the various controversies surrounding APL products through the years...
Twitter under Elon Musk: Present Tense, Future Perfect?
The case discusses the problems faced by social media platform Twitter and its future under the ownership of Elon Musk. After he acquired Twitter for US$44 billion in October 2022, Musk primarily known for his innovative efforts, introduced a list of controversial policy and feature changes to the platform. These included rebranding Twitter to ‘X’, making policy changes and sweeping layoffs, resorting to cost cutting, reinstating accounts, and introducing paid verification...
Google's Post-Pandemic Multi-Purpose Workplace Design
The case touches upon the early office design initiatives at Google including at its headquarters Googolplex. Next, it describes in detail how Google’s Real Estate and Workplace Services team (REWS) focused on redesigning the existing office spaces in 2022 and creating and testing new multi-purpose offices and private workspaces to enable employees to collaborate effectively across work environments. Google designed Team Pods with chairs, desks, white boards, and storage units on casters that could be shifted based...
Reliance's Foreign Currency Bond
The case study is about Reliance Industries Ltd (RIL)'s foreign currency bond issuance and listing on international stock exchanges. The case starts with a brief history of the company, from the founding of RIL by Dhirubhai Ambani in 1966 to being led by Mukesh Ambani in 2022.The case then moves on to the details of RIL's financials, showcasing how the company has grown over the years, and how efficiently it has raised funds from the global capital market and utilized these funds for expansion. Finally, it delves into the details of foreign currency bonds issued by RIL...
Enbridge: A Diversity, Equity & Inclusion (DEI) Leader in the Energy Industry
The case describes the various initiatives taken by Enbridge, a Canadian energy company, to create a diverse and inclusive culture where employees would feel good coming to work, collaborate across teams, and be successful and grow their careers. The case first touches upon the main goals of the D&I strategy put in place at Enbridge. It then describes how Enbridge decided to encourage its employee community through various initiatives that included activities, education, and networking...
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Strategic management consists of a set of decisions and actions resulting in the formulation and implementation of strategies designed to achieve the objectives of an organization. It involves taking decisions about the products, location, and the organization's structure-decisions that determine the survival of the organization in the short and long term.....
Business Communication
Communication is an essential aspect of business life. Everyday, business persons have to communicate with people at different levels of the organization or with people external to the organization. And in this globalized environment they also have to communicate with people from different countries, with different cultural backgrounds....
Economics For Managers
Economics is the study of how economic agents or societies choose to use scarce resources to satisfy unlimited wants. It examines how resources can be optimally distributed to satisfy the needs of individuals and society as a whole. Knowledge of economics helps businesses become more profitable through proper allocation of resources....
Testimonials
Case studies are an important tool to highlight managerial dilemmas. The ICMR case studies are of highest quality and tackle important managerial issues, including social and environmental sustainability. The case studies have repeatedly won international case study contests and have been tested around the globe with much success.
-Dr. Michael Pirson, Assistant Professor of Management, Fordham University; Research Fellow in Psychology; Harvard University; Co-founder and Academic Director, Humanet
I am impressed about the quality of ICMR cases, combining relevant issues, innovative organizationa and excellent case writing handcraft. In recent years, ICMR cases have performed extraordinarily well within the double-blind reviewed annual oikos Global Case Writing Competition.
-Dr. Jost Hamschmidt, Managing Director, oikos Foundation, St. Gallen, Switzerland; Head, oikos Global Case Writing Competition Program
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- February 07, 2020
IBS Center for Management Research (ICMR) offers a subscription model for the purchase of case studies. At present, we are offering two subscription options…
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Case Studies in Strategic Management
How Executive Input Enables Students’ Development
- © 2019
- Gunther Friedl 0 ,
- Andreas Biagosch 1
TUM School of Management, Technical University of Munich, Munich, Germany
You can also search for this editor in PubMed Google Scholar
- Merges theoretical knowledge, strategic thinking and specific analysis with practical business decisions
- Presents a new approach to case studies applied at the TUM School of Management
- Includes two case studies that won the international case writing competition at EFMD
Part of the book series: Management for Professionals (MANAGPROF)
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About this book
Similar content being viewed by others, is there a prescription for strategic it decisions.
Case Studies
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- Case Method
- Executive Education
- Business School
- Commerzbank AG
Table of contents (4 chapters)
Front matter, case: the renewed case seminar.
- Andreas Biagosch
Supporting Companies and Participating Managers in Case Study Presentations
Case: unu gmbh: sharing is caring—a suitable business model for e-scooter in germany.
- Franziska Beck, Michael Krauß, Frieder Weidenbach
Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy
- Fahrudin Abazi, Philipp Deisler, Michael Eisenlauer
Back Matter
Editors and affiliations.
Gunther Friedl, Andreas Biagosch
About the editors
Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.
Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.
Bibliographic Information
Book Title : Case Studies in Strategic Management
Book Subtitle : How Executive Input Enables Students’ Development
Editors : Gunther Friedl, Andreas Biagosch
Series Title : Management for Professionals
DOI : https://doi.org/10.1007/978-3-319-95555-1
Publisher : Springer Cham
eBook Packages : Business and Management , Business and Management (R0)
Copyright Information : Springer International Publishing AG, part of Springer Nature 2019
Hardcover ISBN : 978-3-319-95554-4 Published: 22 September 2018
Softcover ISBN : 978-3-030-07057-1 Published: 08 February 2019
eBook ISBN : 978-3-319-95555-1 Published: 08 September 2018
Series ISSN : 2192-8096
Series E-ISSN : 2192-810X
Edition Number : 1
Number of Pages : XX, 91
Number of Illustrations : 21 b/w illustrations, 45 illustrations in colour
Topics : Accounting/Auditing , Management Education , Innovation/Technology Management , Start-Ups/Venture Capital , Financial Accounting
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