paytm business model case study

Feb 9, 2022 — 13 min read. Paytm is India's one of the biggest fintech startups founded in August 2010 by Vijay Shekhar Sharma. The startup offers versatile instalments, e-wallet, and business stages. Even though it began as an energizing stage in 2010, Paytm has changed its plan of action to become a commercial centre and a virtual bank model.

Paytm Case Study: Business Model and Marketing Strategy. One97 Communications Limited is an Indian multinational technology company started in the year 2000 by Vijay Shekhar Sharma. Paytm, a subsidiary of One97, is an Indian financial services and digital payments company founded in the year 2010. It started as a prepaid mobile and DTH recharge ...

A fintech app, the business model of Paytm is that of a financial facilitator foremostly. In recent years, in a bid to expand its usage and relevance to customers across the nation and tackle the growing popularity of its main competitor, Google Pay, PayTM has pushed to make its mobile app more than just a payment portal but a super app which provides services like instant shopping ...

After the success of Paytm, Vijay extended his business empire by launching the Paytm Payments Bank and Paytm Mall and reinventing digital payments. Furthermore, in 2019, the company launched Paytm First, a membership program and rolled out a credit card. Additionally, in 2021, the company launched its first IPO, securing about 2.4 billion.

Paytm was an Indian financial technology company. Since its launch in 2010, it had built a dominant payments system in India, comprising mobile wallets, offline payments via QR codes, and a payments bank that offered no-frills banking. However, in 2016, the Indian government launched a free, publicly available digital payments platform, the ...

Our Business Model: We offer a comprehensive suite of payments services to acquire consumers and merchants, as well as leverage our two-sided, consumer and merchant ecosystem and rich insights from our platform to cross-sell high-margin financial services and merchant services (commerce and cloud).

Key Activities (Business Model of Paytm) The crucial activity of Paytm is facilitating fund transfers from one place to another with top-notch security. It provides a broad range of payment instruments with which customers can make online payments on third-party apps. It is an all-rounder payment app allowing the following types of transactions ...

In 2018, Paytm Mall received a $445 million investment from SoftBank and Alibaba, pushing its valuation to $2 billion. The company ambitiously expanded its seller base and delivery coverage, with ...

Paytm intends to enter the loan market and had a market share of 26% and 500 million. citizens will receive tiny loans. Paytm's popularity skyrocketed in 2016, following the government's ...

by mobile & digital capabilities our collection business is a low-cost process. 2. On collection we make 0.5% to 1.5% of current disbursement value 3. On loans issued on Paytm App, most of the collection fees is received by us post portfolio closure : typically, 12-14 months for Personal and Merchant Loans, and 3 months for Postpaid loans.

In the second phase, our business model including the businesses it has built post the introduction of UPI in 2016 will be looked at. Our Founder & CEO Vijay Shekhar Sharma met Arregui at Harvard Business School and he wrote on Linkedin, "Thank you, Professor. It is humbling to see your interest and insights on Paytm."

According to a report, India's Fintech industry was valued at US $50 billion in 2021 and is expected to reach the value of US $150 billion by 2025. And if we talk about the leading players in the industry, Paytm comes to the top of the list unarguably. Paytm is India's leading financial services platform offering digital payments ranging ...

By January 2017, Paytm, a mobile payments company that started in 2010, became India's largest mobile payments platform with over 142 million users and $5 billion valuation. ... Harvard Business School Case 517-091, January 2017. (Revised May 2019.) Educators; Purchase; About The Authors. Sunil Gupta. Marketing. ... Harvard Business School ...

The study attempts to take the readers on a tour of the exciting and inspiring journey of digital payment giant Paytm's founder and CEO, Mr Vijay Shekhar Sharma, that provides insights to budding entrepreneurs about the continued determination to chase dreams with perseverance and commitment. Starting from a mobile recharge company, Paytm has moved on to offering a wide range of e-payment and ...

#CaseStudy #PaytmIPO #BusinesscasestudyOne of the leading companies in India, Paytm, is going to launch its IPO very soon. But should you invest in? Watch th...

Paytm case study: Key factors for downfall Regulatory non-compliance issues. Paytm faced significant regulatory challenges starting in 2018. ... significantly impacting its business model and revenue streams. Strategic missteps. Paytm's strategy to diversify into various financial services, such as credit, insurance, wealth management, and ...

Paytm's journey has been marked by several significant milestones: 1. Demonetization Boost. In 2016, the Indian government's bold move to demonetize high-value currency notes provided a massive opportunity for digital payment platforms. Paytm capitalized on this by promoting its services as a convenient alternative to cash transactions.

Entreprenuership and Innovation: A Case Study Of. Paytm. * Dr. Smriti Mathur, #Miss Akanchha Singh. *,# Assistant Professor, Shri GuruNanak Girls Degree College, Lucknow, India. smritimathur21 ...

Paytm Is one of India's most successful and highly valued Startups. Let's understand Paytm's business & revenue model to identify how Paytm earns money throu...

Main Products and Services of Paytm. Paytm makes money through various businesses like Paytm mall, recharge services, ticket booking, bill payment etc. By facilitating a gateway solution to every transaction, Paytm ensures a steady flow of money. The launch of Paytm wallet in 2014 was revolutionary as far as the company was concerned.

Introduction. Paytm, a prominent Indian digital payment and e-commerce platform, has experienced significant growth and success since its establishment in 2010.In this article, we will delve into the various factors that contribute to Paytm's business model for long-term viability. We will explore elements such as market potential, competitive landscape, user acquisition and retention ...

Paytm is India's largest mobile payments, e-wallet, and commerce platform. Though started as a recharge platform in 2010, Paytm has subsequently changed its business model to a marketplace and a virtual bank model. It is also one of the pioneers of the cashback business model. The company has transformed itself into one of the Indian giants ...

Paytm will refocus on delivering a "long-term, sustainable and profitable business model," founder Vijay Shekhar Sharma said in a letter to the company's shareholders on Wednesday. "After resolving many of the challenges that we faced, we are now refocused on our path to deliver a long-term, sustainable and profitable business model ...

One 97 Communications, which runs Paytm, was adversely impacted after its associate entity Paytm Payments Bank saw its business activities crippled earlier this year due to severe regulatory restrictions imposed by the central bank. Bernstein said the losses reported by the company were a direct result of the business impact on its banking ...

So Zomato is buying the exact same business that Paytm bought in 2017-18, expect that they're paying much more: Paytm paid around Rs 268 crore between 2017 and 2018 for both, so Zomato is paying ...

This study uses census data to analyse the relative importance of population, distance, literacy and gross state domestic product (GSDP) in the volume and direction of migration flows through a gravity model analysis. In the case of population, it is observed that a high population at the source state means a higher degree of outmigration.