native chicken farming business plan

A Comprehensive Guide to Native Chicken Farming

Native chicken farming, also known as backyard poultry farming, is a rewarding and sustainable agricultural venture that provides a source of income and nutrition to countless families around the world. These chickens are prized for their hardiness, adaptability, and rich flavor. If you’re considering starting your own native chicken farm, this comprehensive guide will walk you through the essential steps and considerations to ensure your success.

Why Native Chickens?

Native chickens, also called indigenous or village chickens, have several advantages over commercial breeds:

• Adaptability : Native chickens are well-suited to local environments, making them more resilient to diseases and adverse conditions.
• Low Input Costs : They require minimal inputs in terms of feed, housing, and healthcare, making them cost-effective to raise.
• Unique Flavor : Native chickens are often preferred for their distinct and flavorful meat, which can fetch higher prices in local markets.
• Income Diversification : Raising native chickens can provide an additional source of income for rural households.

Getting Started

1. research and planning.

Before you dive into native chicken farming, conduct thorough research to understand the specific breed(s) that thrive in your region, local market demand, and potential competitors. Consider factors like climate, infrastructure, and regulations.

2. Selecting the Right Breed

Choose native chicken breeds that are well-suited to your region’s climate and market preferences. Consult with local agricultural experts or poultry farmers for recommendations.

3. Housing and Infrastructure

Design and build suitable chicken coops or housing structures. Ensure proper ventilation, sanitation, and protection from predators. The coop should be spacious enough to prevent overcrowding.

4. Feeding and Nutrition

Native chickens are often raised on a scavenging system, but supplemental feeding is essential for optimal growth and egg production. Consult a poultry nutritionist for balanced feeding strategies.

5. Healthcare and Disease Management

Establish a vaccination and healthcare schedule for your chickens. Regularly monitor their health and seek veterinary assistance when needed. Quarantine new birds to prevent disease outbreaks.

Managing Your Native Chicken Farm

1. daily care routine.

• Provide clean water and fresh feed daily.
• Check for signs of illness, injury, or distress.
• Collect eggs regularly to prevent breakage and ensure cleanliness.

2. Breeding and Reproduction

If you plan to breed native chickens, learn about their reproductive cycle. Provide suitable nesting areas for broody hens and consider artificial incubation.

3. Market Strategies

Identify local markets, restaurants, and customers interested in native chicken products. Build relationships with buyers and explore value-added products like processed chicken.

4. Record Keeping

Maintain accurate records of expenses, income, and chicken health. This data will help you make informed decisions and track your farm’s profitability.

Challenges and Considerations

While native chicken farming offers numerous benefits, it comes with its share of challenges:

• Predator Management : Protect your chickens from predators such as foxes, raccoons, and birds of prey.
• Disease Outbreaks : Be vigilant about disease prevention and have a plan in place in case of outbreaks.
• Market Fluctuations : The demand for native chickens can vary seasonally, so plan accordingly.
• Competition : Be aware of competitors in your area and find ways to differentiate your products.

Native chicken farming can be a fulfilling and profitable venture when done right. It not only provides a source of income but also contributes to local food security. Remember that success in poultry farming often requires continuous learning and adaptation to changing conditions. By following this guide and seeking advice from local experts, you’ll be well on your way to establishing a successful native chicken farm.

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Poultry Farm Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Poultry Farm

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

• Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
• Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
• Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

• How big is the poultry farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Poultry Farm Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you use superior production methods?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Reaching out to local agriculture extension offices
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

How to Start a Chicken Farm: Detailed Steps

Main Sections In This Post Steps To Starting A Chicken Farm Points to Consider Knowledge Is Power Featured Video

Embarking on Your Chicken Farm Journey

This post offers a comprehensive roadmap to kickstart your chicken farm endeavor, coupled with insightful expectations. You’ll uncover examples and a business plan template.

Guiding Your Way

Check our “Knowledge Is Power” for current, sought-after information. These resources support startup and ongoing operations.

An Abundance of Information

Anticipate a wealth of insights. Kindly share this post and save this page for future reference on your poultry venture!

Let’s get started with the steps.

Steps to Starting a Chicken Farm

Below are the steps to starting a chicken farm.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Chicken Farm Overview
• Researching Your Chicken Farm
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Chicken Farm Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1.  An Overview of What You’re Getting Into

Is Starting a Chicken Farm Your Ideal Path?

When it comes to embarking on a poultry venture, a fundamental aspect must not be overlooked – and that aspect is none other than you!

Understanding Your Sentiment

Understanding your sentiment towards establishing and managing a chicken farm holds paramount importance.

The Power of Passion

Passion stands as a pivotal ingredient for triumph in your agricultural enterprise.

Indeed, passion serves as the propelling energy that propels you forward.

Navigating Challenges with Fervor

When your fervor ignites your business pursuits, challenges prompt solutions. Conversely, devoid of passion, you’re more inclined to seek an escape route.

Measuring Your Desire

So, how fervent is your desire to nurture your very own chicken farm?

An Intriguing Scenario

Let’s delve into an intriguing scenario:

Imagine five unbounded wishes at your disposal – any desire could be realized!

A Significant Question

Now, a significant query arises.

The Wish Test

Would dedicating one of these wishes to initiating a chicken farm be your choice in this scenario?

An affirmative response would signify your resolute passion for nurturing and overseeing a poultry haven, charting you in the precise trajectory.

Exploring Alternatives

However, a negative reply prompts further contemplation:

Considering Alternatives

What alternative would you opt for? Perhaps, that avenue warrants your pursuit.

Passion: The Key to Triumph

In synopsis, unwavering passion for your agribusiness venture is the cornerstone of heightened triumph prospects. Without it, you might find yourself grappling uphill.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Chicken Farm

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Chicken Farm

Understanding a Chicken Farm

A chicken farm is a dynamic agricultural establishment focused on breeding and raising poultry, primarily chickens, for various purposes like meat and egg production.

It encompasses a range of activities that contribute to the growth and maintenance of the chicken population.

Daily Operations on a Chicken Farm

Caring for Flocks:

Ensuring the health and well-being of the chicken flocks is paramount. This involves monitoring their living conditions, feeding, and addressing any health concerns promptly.

Feeding Regimen:

A well-balanced diet is crucial for optimal growth and productivity. Providing appropriate feed and ensuring access to clean water are routine tasks.

Egg Collection:

For farms emphasizing egg production, daily egg collection is vital. This requires careful handling to ensure egg quality.

Cleanliness and Hygiene:

Maintaining a clean environment is essential to prevent disease outbreaks. Regular coop cleaning and waste management are routine chores.

Monitoring and Record-Keeping:

Keeping track of flock health, growth, and egg production requires meticulous record-keeping. This data aids in decision-making.

Health Management:

Regular health checks, vaccinations, and disease prevention protocols are essential to safeguard the flock’s health.

Market Preparation:

For meat production, monitoring growth rates and preparing birds for the market involves strategic planning.

Flexibility and Adaptation:

A chicken farm demands adaptability. Weather changes, emergencies, and unexpected issues necessitate on-the-spot decisions.

In essence, a chicken farm involves multifaceted tasks, from nurturing and safeguarding the flock to maintaining hygiene and ensuring efficient operations.

It requires dedication, attention to detail, and a commitment to providing quality poultry products to the market.

b.) Chicken Farm Models

Diverse Chicken Farm Setups and Their Business Models

Free-Range Farms:

In this setup, chickens roam freely in outdoor areas. The business model often emphasizes ethically raised and healthier poultry, appealing to conscious consumers willing to pay a premium.

Conventional Broiler Farms:

Focused on meat production, these farms raise chickens in enclosed spaces, optimizing growth rate and feed efficiency. The business model revolves around large-scale production and cost-effective meat supply.

Egg-Laying Farms:

Centered on egg production, these farms house hens in spacious cages or barns. The business model caters to consistent egg supply for retail, wholesale, and processing purposes.

Pasture-Raised Farms:

Chickens have access to outdoor pastures, enjoying natural foraging. The business model taps into the market demand for pasture-raised eggs and meats.

Organic Farms:

Chickens are raised according to organic practices, adhering to strict standards. The business model targets health-conscious consumers willing to invest in organic poultry products.

Integrated Farms:

These setups combine chicken farming with other agricultural activities, such as crop cultivation or aquaculture. The business model offers diversification and potentially reduced production costs.

Mobile Coops:

Mobile coops are moved periodically to allow chickens access to fresh forage. The business model capitalizes on rotational grazing and sustainable practices.

Choosing the Right Business Model

Choosing the right business model from the beginning is crucial, as switching your model later is more challenging.

Identifying a profitable and high-demand niche for your chicken farm is essential.

Whether it’s catering to health-conscious consumers, emphasizing ethical practices, or meeting local demand, understanding your target market is vital.

Ultimately, a well-aligned business model enhances your chances of establishing a thriving chicken farm that contributes to your goals and the needs of the market.

c.) Pros and Cons of Owning a Chicken Farm

Pros of Owning and Operating a Chicken Farm

You’re in Charge:

As a chicken farm owner, you’re the boss, giving you the autonomy to make decisions and steer the business as you deem fit.

Unleash Your Creativity:

Running a chicken farm lets you explore your creativity – from innovative coop designs to diverse product offerings.

Potential for High Revenue:

A thriving chicken farm can yield substantial revenue, making it a lucrative business venture.

Flexible Hours with Success:

With a proficient team, success can grant you the flexibility to set your work hours, aligning with a balanced lifestyle.

Environmental Control:

You have dominion over your working environment, tailoring it to your preferences and ensuring optimal conditions for your flock.

More Pros of Running a Chicken Farm

Cons of Owning and Operating a Chicken Farm

Shouldering Problems:

Challenges rest on your shoulders – addressing issues becomes your responsibility.

Income Variation:

Steady paychecks might not be guaranteed, requiring financial planning for periods of uneven cash flow.

Turbulent Start-Up Phase:

Initiating a chicken farm can be demanding in the early stages, necessitating focused effort and resources.

Customer Acquisition Struggles:

Securing and retaining customers in the poultry industry can be a daunting task.

Investment of Time:

Operating a chicken farm often demands extra hours, especially during critical phases.

Enduring Pressure to Excel:

The weight of expectations to succeed can be intense, propelling you to excel continuously.

Substantial Initial Investment:

Commencing a chicken farm usually mandates a noteworthy upfront investment.

Navigating Constant Change:

Adapting to evolving industry trends and market shifts requires ongoing vigilance.

Risk-Ridden Business Landscape:

Running a chicken farm involves inherent risks, from disease outbreaks to market volatility.

More Cons Highlighting Chicken Farm Challenges

In weighing these pros and cons, one must assess their commitment and passion for the demanding yet potentially rewarding path of operating a chicken farm.

For more, see Pros and Cons of Starting a Small Business.

d.) Questions You Need to Consider for Your Chicken Farm

Preparing for Your Chicken Farm Journey

By addressing these inquiries, you equip yourself to confront potential challenges tied to initiating your chicken farm.

Critical Considerations for Your Chicken Farm Launch

• Business Model Selection: Define the type of chicken farm model aligning with your goals and vision.
• Workforce Strategy: Determine if you’ll handle tasks solo or hire a dedicated team.
• Management Approach: Deliberate if you’ll steer the business yourself or enlist a manager.
• Customer Outreach Strategy: Map out how you’ll attract your customer base.
• Sustaining Customer Engagement: Plan for strategies to maintain customer loyalty.
• Partnerships and Investment: Decide if partnering or seeking investors aligns with your growth strategy.
• Physical vs. Online Presence: Consider the feasibility of brick-and-mortar vs. online operations.
• Long-Term Vision: Contemplate your growth plans and overarching objectives.

Anticipate these questions to serve as your compass on the path to establishing a successful and rewarding chicken farm venture.

3. Research

Chicken farm research.

Informed Steps Toward Your Chicken Farm

Prior to embarking on any action, in-depth research is imperative for your prospective chicken farm.

Quality insights provide a clear path, averting unforeseen challenges.

Tapping Into Experience

Engaging with seasoned chicken farm operators offers invaluable guidance.

Their wisdom and extensive knowledge are reliable sources for your venture.

Priceless Interactions

The time invested in these interactions reaps priceless insights.

Extracting from their years of experience, you gain profound understanding.

Strategizing Contact

My article offers a comprehensive guide on connecting with the right individuals.

It delves beyond this scope; I urge you to peruse the article for holistic insight.

Navigate Your Journey

A robust foundation is forged through thorough comprehension.

The article equips you to embark on your chicken farm journey with clarity and confidence.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Catering to Your Chicken Farm’s Audience

Apprehending your target audience yields immense advantages.

A profound grasp empowers tailored offerings that resonate with potential customers of a chicken farm.

Unlocking Market Insights

By delving into your target market, you unravel their preferences, enabling bespoke products and services.

Identifying Your Flock of Interested Parties

• Health-Conscious Consumers seeking organic poultry products.
• Culinary Enthusiasts valuing farm-to-table experiences.
• Families searching for affordable, high-quality protein sources.
• Local Restaurants and Markets desiring fresh, local supplies.
• Sustainable Lifestyle Advocates embracing ethical practices.

A Holistic Approach

This roster is a stepping stone. Understand these segments in-depth to customize your chicken farm’s offerings for a thriving and loyal customer base.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Nurturing Your Chicken Farm’s Financial Landscape

Startup Cost Analysis:

Embarking on a successful chicken farm launch necessitates precise startup cost estimation.

Ensuring a seamless journey from planning to inauguration hinges on accuracy.

Balancing Act of Estimation:

Undervaluation might lead to financial depletion, hindering your startup. Conversely, overestimation might cast undue risk on your venture.

Varied Factors at Play:

The scale of your operation, chosen location, employee engagement, equipment sourcing, and lease agreements influence your costs.

Systematic Estimation:

Draft an exhaustive list of requirements and gather prices, addressing emerging considerations along the way.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit Dynamics:

Key factors shaping your sales include product and service appeal, demand, and strategic marketing efforts targeting your ideal audience.

Navigating Profit Terrain:

Profitability encompasses beyond-sales aspects. Thoroughly assessing costs like rent, payroll, and overhead expenses is integral.

Profit’s Equation:

Sustained success hinges on generating sales that cover monthly outlays and ensure adequate compensation.

In this journey of financial navigation, comprehending your startup costs and profit dynamics becomes the cornerstone of your chicken farm’s thriving trajectory.

For More, See Estimating Profitability and Revenue.

Simple Sample: Financial Lists to Consider As a Starting Point

Note: Focus on the issues more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues. 

Sample List of Estimated Costs to Start a New Chicken Farm

• Land (5 acres): $50,000 – $150,000
• Barns and Coops: $20,000 – $50,000
• Chick Purchase (1000 chicks): $1,000 – $3,000
• Feed and Water Systems: $5,000 – $10,000
• Fencing: $2,000 – $5,000
• Permits and Licenses: $1,000 – $3,000
• Initial Feed Supply: $500 – $1,500
• Miscellaneous Startup Costs: $2,000 – $6,000
• Total: $81,500 – $228,500

Detailed Sample List of Estimated Monthly Expenses for a Chicken Farm

• Feed: $2,000
• Water and Utilities: $500
• Employee Wages (if applicable): $3,000
• Insurance: $200
• Loan Payments: $1,000
• Maintenance and Repairs: $500
• Miscellaneous Operating Costs: $300
• Total Monthly Expenses: $7,500

Sample Profit per Sale

• Sale of Eggs (per dozen): $1.50 profit
• Sale of Meat (per chicken): $5 profit
• Specialty Products (e.g., free-range, organic): $2 – $5 additional profit

Your overall profit will depend on the monthly sales you can generate and your actual profit per sale.

These are samples to help you understand the areas to consider when planning to start your chicken farm. Focus on the list, not the numbers.

Adjusting costs can significantly influence whether the business will be successful. A slight shift in profit per sale on high-volume sales will make a difference in your overall profits.

Many new businesses take time to become profitable due to the need to build a customer base, reputation, and fine-tune operations.

Your figures will be different, and each situation varies widely.

Many factors come into play, so research thoroughly and consider seeking professional advice when calculating your business’s startup costs, expenses, potential revenues, and profits.

5. Choosing The Right Business Location

The Nexus of Location: A Pivotal Decision for Your Chicken Farm

The triumph or setback of your brick-and-mortar chicken farm pivots on your chosen locale.

Demand Dictates Direction:

For a local-focused endeavor, location profoundly impacts your fate. Operating where your offerings lack demand sets the stage for prelaunch failure.

Balance Amidst Competition:

Conversely, an over-saturated market hampers market share acquisition. Striking equilibrium between demand and competition is paramount.

Affordability Amplified:

Affordability takes center stage. Opting for a bustling locale amplifies visibility, yet escalated costs must not overshadow gains.

Prudent Considerations:

While cost-effective areas may lure, customer influx should validate sustained sales and profitability.

In Summation:

The gravity of locale selection cannot be overstated. Diligent research and analysis in discerning the right location underpin the success trajectory of your chicken farm.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

Crafting Clarity: The Power of a Mission Statement

Guiding Your Business Essence:

A mission statement illuminates your business’s purpose.

It serves as a steadfast compass, ensuring alignment with your customer and community commitments.

Retaining Focus:

It’s a tangible reminder of the primary value you bring to your customers and society, preventing deviation from your core objectives.

Harnessing the Mission:

Examples of Mission Statements for a Chicken Farm:

• Nurturing Quality Nutrition: Dedicated to providing our community with wholesome poultry products, fostering health and well-being.
• Sustainable Farming Ethos: Committed to ethically raised chickens, our mission is to supply locally-sourced, eco-conscious protein options.
• Culinary Connections, Served Fresh: We unite families and chefs with fresh, farm-to-table poultry, bolstering culinary experiences.
• Community-Driven Agriculture: Our purpose lies in enhancing local livelihoods through responsible poultry farming, fostering sustainability.
• Caring Feathers, Nourishing Lives: We strive to deliver compassionately raised chickens, enriching lives and promoting mindful consumption.

A well-crafted mission statement encapsulates the essence of your chicken farm’s identity, steering your journey towards meaningful impact and enduring success.

For more, see, How To Create a Mission Statement.

7. Creating A Unique Selling Proposition (USP)

Defining Distinction: The Power of a Unique Selling Proposition

Unveiling Your Special Ingredient:

A Unique Selling Proposition (USP) unveils what sets your chicken farm apart. It aids in crafting a distinct identity in a competitive landscape.

Crafting Your Niche:

USP compels you to pinpoint that distinctive factor which makes your business exceptional, facilitating customer connections.

Forging Memorable Value:

Examples of USPs for a Chicken Farm:

• Pasture-to-Plate Transparency: Our commitment to traceable sourcing guarantees farm-fresh poultry, elevating trust and taste.
• Artisanal Breeding Prowess: Unravel the palate’s potential with rare, heritage-breed chickens, a testament to culinary craftsmanship.
• Eco-Conscious Coops: The harmony of ethical practices and eco-friendly operations shapes our poultry, nourishing bodies and the planet.
• Personalized Poultry Experience: Embark on a customizable culinary journey with tailored cuts and breeds, sculpting unforgettable meals.
• Community-Centric Sustainability: We’re not just raising chickens; we’re fostering community well-being through locally nurtured poultry.

A compelling USP crystallizes your chicken farm’s individuality, radiating a magnetic allure that resonates with discerning customers seeking something extraordinary.

8. Choose a Business Name

Picking a Poultry-Perfect Moniker: Unveiling Your Chicken Farm Identity

Resonance and Recollection:

When christening your chicken farm, seek a name that captivates and aligns. Opt for a moniker that’s both memorable and melodious.

Name’s Permanence:

A business name is an enduring label. Your chosen name persists throughout your ownership journey, symbolizing your identity.

Virtual Harmony:

Your online presence demands a harmonious domain name, seamlessly echoing your business’s essence. Ensure availability and alignment.

Guarding Originality:

Ensure your chosen name isn’t already claimed by another enterprise, safeguarding your unique identity.

Spark Your Naming Quest: 30 Chicken Farm Name Ideas

• FeatheredEuphoria Farms
• CluckCrest Homestead
• HenHaven Poultry Co.
• NestFinesse Ranch
• PlumePalette Acres
• RuralRoost Delights
• AvianHarvest Haven
• CoopDreams Estates
• WingspanWhisper Farm
• EggEmporium Fields
• FowlSerenity Homestead
• ChickCraze Domain
• BarnyardGourmet Gardens
• BeakNest Bounty
• PoultryProspect Haven
• EcoFeather Farms
• HeritageHue Homestead
• Eggsquisite Ranch
• NurturedNest Coop
• FlavorFlap Acres
• CluckCanvas Ranch
• PlumagePalace Poultry
• Eggscursion Homestead
• FowlFusion Farmstead
• ChickCharm Coop
• GoldenGrove Poultry
• FeatherLuxe Fields
• HarvestHatchery Haven
• HeritageHarbor Homestead
• Eggcellence Estate

Delve into these name inspirations to unearth your chicken farm’s signature, a name destined to echo through time and space as your business’s enduring anthem.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

9. Register Your Company

Navigating Legal Waters: Establishing Your Chicken Farm’s Legitimacy

Upholding Legal Compliance:

Prioritize legal adherence as you pave your chicken farm’s path. Ensuring legality is foundational for a thriving business.

Professional Consultation:

Engage a professional to fortify your legal framework. Their expertise guarantees optimal tax structures and liability safeguards.

Distinct Business Registrations for a Chicken Farm:

• Sole Proprietorship: Operating as an individual entrepreneur, simplifying ownership.
• Limited Liability Company (LLC): Offers personal liability protection while retaining simplicity.
• Partnership: A cooperative venture with shared responsibilities and liability.
• Corporation: Establishes your farm as a separate legal entity with distinct liability.

Crucial Permits and Licenses for a Chicken Farm:

• Business License: Ensures compliance with local regulations for operation.
• Zoning Permits: Validates your chicken farm’s suitability in the chosen locale.
• Health and Safety Compliance: Adheres to health standards for both poultry and consumers.
• Environmental Permits: Facilitates eco-friendly practices, minimizing environmental impact.
• Food Handling License: Mandatory for selling poultry products for human consumption.
• Animal Welfare Approval: Upholds ethical treatment and care of your flock.
• Sales Tax Permit: Required for tax collection on sales transactions.
• Transportation Permits: Essential for poultry transport, ensuring humane conditions.

Upholding legal standing ensures your chicken farm’s smooth sail.

Consulting experts and procuring requisite permits and licenses build a foundation of authenticity and credibility.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

Forging Your Chicken Farm’s Corporate Identity

Visualizing Your Essence:

A Corporate ID visually embodies your chicken farm’s essence.

Holistic Components:

Comprising elements like logo, business cards, website, signage, and stationery, your Corporate ID exudes professionalism.

Consistent Excellence:

Fostering a uniform, professional design resonates with both fresh and loyal patrons.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

Guiding Your Chicken Farm’s Path: The Business Plan

Navigating the Essential Blueprint:

A business plan holds paramount significance. Beyond its role in securing funding and attracting investors, it serves as your navigational chart.

Inception to Operation:

It materializes your chicken farm’s vision, evolving from startup guidance to operational framework.

Crafting Clarity:

Articulating details demands careful consideration and time investment, as it envisions your operational landscape.

Investment of Effort:

The journey of penning your business plan holds profound worth. A finished plan delineates your outset requirements and operational strategies.

Tailored Creation Routes:

Various pathways exist. Drafting from scratch, enlisting professional help, utilizing templates, or software – select a route aligning with your resources.

Active Participation:

Active engagement is vital, even when hiring professionals. Your distinctive voice should resonate, effectively depicting your business’s nature and management strategy.

Dynamic Evolution:

Embrace adaptability. Your business plan is malleable, refining as experience accrues. Periodic reviews and tweaks facilitate optimization.

Guidance and Transformation:

From inception to growth, your business plan evolves into a guiding light.

An evolving document, it aligns your operations with your vision, ensuring a prosperous journey.

Business Plan Template for a Chicken Farm

Business plan for [chicken farm name], 1. executive summary.

• Overview: Brief description of the farm, its mission, and vision.
• Objectives: Short-term and long-term goals.
• Ownership Structure: Outline of ownership, legal structure, and key management team members.

2. Company Description

• Background: History and current status of the business.
• Services & Products: Description of the products (e.g., eggs, meat) and services (e.g., organic farming).
• Market Analysis: Identification of the target market and competitors.

3. Industry Analysis

• Industry Overview: A snapshot of the poultry industry.
• Trends & Challenges: Current trends, opportunities, and potential challenges in the industry.
• Regulations & Compliance: An overview of relevant laws and regulations.

4. Marketing Plan

• Target Market: Identification of the primary customer base.
• Pricing Strategy: Strategy for pricing products.
• Sales & Distribution: Channels for selling and distributing products.
• Promotion: Marketing and advertising strategies.

5. Operations Plan

• Location: Description of the farm’s location and reasons for the selection.
• Facilities & Equipment: Details on barns, coops, fencing, etc.
• Suppliers: Information on feed, equipment suppliers, etc.
• Operational Workflow: Description of the daily, weekly, monthly routines.

6. Financial Plan

• Startup Costs: Detailed list of initial expenses (refer to sample costs list).
• Funding Requirements: Outline of needed capital and potential funding sources.
• Sales Forecast: Projected sales for the first few years.
• Expense Budget: Monthly and yearly projected expenses.
• Cash Flow Statement: Projections for cash flow.
• Break-Even Analysis: Point at which the business will start making a profit.

7. Risk Analysis

• Potential Risks: Identification of potential risks (e.g., disease, market fluctuations).
• Mitigation Strategies: Strategies to mitigate these risks.

8. Appendices & Supporting Documents

• Appendices: Any additional supporting documents.
• Financial Statements: Detailed financial projections, charts, graphs, etc.

This business plan serves as a roadmap for your chicken farm, guiding you from the initial stages to future growth.

Customize the plan to suit your specific situation, paying careful attention to every detail.

Consider seeking professional advice, especially in areas such as financial planning, to ensure that your plan is robust and realistic.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Empowering Your Chicken Farm’s Financial Hub

Strategize Your Banking Choice:

Opt for a local bank keen on supporting small businesses, ideally in close proximity.

Delineate Finances:

Maintain a dedicated business account to segregate business and personal finances.

This separation proves pivotal, especially for sole proprietorships.

The delineation simplifies expense tracking, aids bookkeeping, and stands as audit evidence.

Nurturing Banking Bonds:

Forge a professional rapport with your banker. They extend insights, financial services, and streamline processes, fortifying your operational prowess.

Modern Payment Avenues:

Foster customer convenience and revenue growth by securing a merchant account or online payment platform.

Accepting credit and debit cards augments sales and client satisfaction.

A judicious banking choice, vigilant financial separation, and embracing modern payment solutions set your chicken farm on the path of financial adeptness and client ease.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Initiating Funding for Your Chicken Farm: A Loan Guide

Initiate with Insight:

For aspiring chicken farm owners seeking financial assistance, these guidelines are instrumental.

Funding Routes:

Explore diverse channels to fund your chicken farm. Traditional lenders, private loans, investor partnerships, and leveraging assets like collateral are viable avenues.

Guidelines for Loan Seekers:

• Research and Preparation: Understand your options and fine-tune your loan requirements.
• Assessing Loan Officers: Seek reputable and empathetic loan officers, fostering mutual understanding.
• Financial Viability Showcase: Articulate your business plan, showcasing your chicken farm’s potential and repayment strategy.
• Collateral Evaluation: Determine collateral options and their valuation.
• Document Compilation: Assemble the required documents meticulously, displaying your financial stability and business prospects.

Documentary Essentials for a New Chicken Farm Loan:

• Business Plan: Detailing your chicken farm’s vision and viability.
• Personal Identification: Valid IDs for the loan applicant and partners.
• Financial Statements: Past financial records, projections, and income statements.
• Collateral Details: Comprehensive data on offered assets.
• Credit History: Provide credit reports for holistic evaluation.
• Legal Documentation: Necessary licenses, permits, and incorporation records.

Nurturing financial partnerships through thoughtful preparation, discerning selection, and meticulous documentation elevates your chicken farm’s prospects for securing crucial funding.

See, Getting a Small Business Loan for more.

14. Software Setup

Savvy Software Choices for Your Chicken Farm

Strategic Software Selection:

Strategize your software choices for seamless operations. Impeccable research can save future transitions.

Holistic Implementation:

Opting for a system from the start streamlines processes compared to post-launch shifts.

Trustworthy Legacy:

Rely on experienced companies for enduring support and dependable future assistance.

Test the Waters:

Prioritize software with available demos. Peruse reviews and forums for insights from peers.

Financial Focus:

Scrutinize options for expense tracking and tax document preparation. Consult your accountant for tailored guidance.

Software Roster for Your Chicken Farm:

• Farm Management Software: Platforms like Farmbrite offer comprehensive management, from inventory to flock records.
• Accounting Software: QuickBooks simplifies financial tracking, aiding bookkeeping and tax preparations.
• Sales and Inventory: Square POS manages sales and inventory seamlessly, boosting efficiency.
• Customer Relationship Management (CRM): HubSpot CRM assists in nurturing customer relationships and leads.
• Website and E-commerce: Shopify enables user-friendly online presence and sales channels.
• Marketing Automation: Mailchimp automates marketing efforts, nurturing engagement.
• Animal Health Tracker: Platforms like PoultyManager monitor flock health and productivity.
• Employee Scheduling: Deputy simplifies employee scheduling and time tracking.
• Mobile Payment Solutions: PayPal Here facilitates on-the-go payments.
• Expense Tracker: Expensify eases expense management, aiding tax documentation.

Meticulous software evaluation aligns your chicken farm for smooth functioning and future growth.

Through prudent selections, you foster efficiency and pave the way for sustained prosperity.

Software Considerations for a Chicken Farm.

Check out Google’s latest search results for software packages for a chicken farm.

15. Get The Right Business Insurance

Shielding Your Chicken Farm: The Essence of Adequate Insurance

Guarding Against Unforeseen Events:

Insulate your chicken farm against unexpected occurrences by securing comprehensive insurance coverage in advance.

Holistic Coverage Spectrum:

Reflect on multifaceted insurance options, encompassing customer, employee, property, and premises protection.

Professional Liability Shield:

Consider professional liability insurance as a shield against potential legal claims.

Safeguarding Operations:

Interruption Insurance stands as a lifeline, providing relief during unforeseen shutdowns.

Navigating with Expertise:

Engage a proficient insurance broker for precise guidance and comprehensive coverage assurance.

Prioritizing insurance coverage ensures your chicken farm’s resilience, safeguarding against setbacks and nurturing sustained growth.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for chicken farm insurance .

16. Suppliers and Service Providers

Nurturing Supplier Bonds for Your Chicken Farm

Vendor Selection Deliberation:

Opting for impeccable suppliers is pivotal for seamless chicken farm operations.

Vital Supplies and Services:

Consider the following items and services that your chicken farm might source from suppliers:

• Feed and Nutrition Supplies: Procure quality feed to ensure your flock’s well-being.
• Equipment and Tools: Source essential tools like coops, feeders, and egg collection systems.
• Medication and Health Products: Secure necessary medications for your poultry’s health.
• Hatchery Services: Partner with reliable hatcheries for acquiring new chicks.
• Packaging and Shipping Materials: Obtain packaging materials for poultry products.
• Marketing Materials: Collaborate with suppliers for promotional materials.

Supplier Relationship’s Significance:

Forge robust connections with suppliers; reliability is key for your chicken farm’s triumph.

Financial Gains and Operational Efficiency:

A strong supplier rapport leads to competitive pricing, enhancing customer appeal and profit margins. Consistent supply ensures smooth operations.

Mutual Growth Philosophy:

Prioritize respectful dealings and equitable financial arrangements, fostering strong supplier relationships.

Investing in dependable suppliers fuels your chicken farm’s prosperity, guaranteeing a steady supply chain and smooth operations.

For More See, How To Choose a Supplier.

17. Physical Setup

Navigating Your Chicken Farm’s Physical Configuration

Farm Layout Glimpse:

Offering a neutral glimpse into your chicken farm’s physical setup and layout.

Strategic Signage Placement:

Ensure essential signage installation, encompassing main business signs, parking signs, exit signs, and special area markers.

Such signs facilitate navigation and underline operational professionalism.

Streamlined Office Environment:

Streamlining your office setup is pivotal for effective business management.

Productive Office Management:

Your office is the epicenter of managing your chicken farm. Organizational prowess here boosts productivity.

Well-Equipped Office Haven:

Furnish your office with essential tools for proficient business management.

A comprehensive farm layout, strategic signage, and an optimized office setup weave a tapestry of seamless operations for your chicken farm.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Virtual Presence: Your Chicken Farm’s Vital Web Space

Necessity of a Website:

A website stands indispensable for any chicken farm owner, serving as the core interface for current and prospective clients.

Digital Ownership and Control:

Distinguishable from social media profiles, a website grants autonomy, hosting, and domain name registration under your command.

Website as a Marketing Asset:

Your website serves beyond information dissemination. Leverage it as a potent marketing tool.

Elevating Credibility and Trust:

Blog about poultry insights, industry expertise, and tailored tips. This nurtures customer trust and may elevate sales.

Your chicken farm’s virtual stronghold is achieved through a meticulously designed website, providing information, fostering credibility, and spearheading marketing endeavors.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Leveraging External Expertise for Your Chicken Farm’s Triumph

Strategic Professional Support:

Harness an external team of specialists, relying on their insights and services, bolstering your chicken farm’s endeavors.

Independent Advisory Network:

This team isn’t part of your payroll. Instead, they offer consultative guidance and services.

Flexible Service Utilization:

Engage them for projects, tasks, contracts, hourly consultations, or on retainers, optimizing their diverse expertise.

Growing Team Dynamics:

While you might already collaborate with certain individuals, formalizing them as part of your support team elevates their significance and may extend to include more members.

Progressive Relationship Building:

Establishing robust professional relationships takes time. Assemble your support team over time, fostering trust.

Diverse Professions Under One Roof:

Craft a formidable team comprising an accountant, lawyer, financial advisor, marketing specialist, technical advisors, and consultants. Their pooled expertise aids strategic decisions.

By fostering a network of external professionals, you harness a collective of experts poised to contribute to your chicken farm’s prosperity and longevity.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Strategic Staffing for Your Expanding Chicken Farm

Early Operations:

In initial phases, handling tasks solo might be prudent for cost control, especially with payroll’s weight at startup.

Growth Spurt and Workload:

As your chicken farm expands, solo management becomes challenging. Hiring becomes imperative.

Selecting Qualified Personnel:

Prioritize skilled and ethically sound hires. Appropriate fits enhance productivity and operations.

Vital Roles for Your Chicken Farm’s Operation:

• Farm Manager: Overseeing daily operations, flock health, and staff coordination.
• Animal Caretaker: Ensuring flock well-being, including feeding, health monitoring, and maintenance.
• Sales and Marketing Specialist: Boosting product visibility, engaging customers, and expanding sales.
• Accountant: Maintaining financial records, budgeting, and tax preparations.
• Administrative Assistant: Streamlining administrative tasks, aiding organization.
• Maintenance Technician: Ensuring equipment and facilities remain functional.
• Delivery and Distribution Personnel: Facilitating product transport and distribution.

Embracing growth mandates strategic hiring. Filling essential roles, from farm management to distribution, propels your chicken farm’s thriving trajectory.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

Chicken Farm Operational Hours:

Ensure seamless planning with these summarized hours of operation considerations for your chicken farm:

• Flock Care Hours: Designate daily hours for feeding, health checks, and care.
• Egg Collection Timing: Schedule regular egg gathering times.
• Customer Interaction Hours: Align hours for sales, customer inquiries, and support.
• Administrative Hours: Allocate time for paperwork, accounting, and managerial duties.
• Maintenance and Cleaning Hours: Set aside time for equipment upkeep and facility cleaning.

By delineating operational hours, your chicken farm maintains an organized routine, efficiently catering to flock care, customer service, administrative tasks, and infrastructure maintenance.

Essential Equipment for Your Chicken Farm Business

Ensure operational efficiency with this comprehensive list of equipment needed for your chicken farm:

Coops and Housing:

• Brooder boxes for young chicks.
• Coops and nesting boxes for layers and breeders.
• Broiler pens for meat birds.

Feeding and Watering Equipment:

• Feeders (hanging, trough, or automatic).
• Waterers (bell, nipple, or automatic).

Heating and Ventilation:

• Heat lamps or brooders for maintaining temperature.
• Exhaust fans for proper ventilation.

Egg Collection and Handling:

• Egg baskets or trays for collection.
• Egg washers for cleaning.

Health and Medication:

• Medication dispensers.
• Thermometers for monitoring temperature.
• First aid supplies.

Incubation:

• Incubators for hatching eggs.
• Candlers for examining developing embryos.

Waste Management:

• Composting equipment for waste management.

Record-Keeping:

• Farm management software or notebooks for tracking data.

Security and Safety:

• Fencing and predator-proofing materials.
• Fire extinguishers and safety gear.

Handling and Transportation:

• Poultry crates or carriers for moving birds.
• Carts for transporting equipment and feed.
• Artificial lighting for extending daylight hours.
• Storage bins for feed and supplies.

Processing Equipment:

• Scalder and plucker for meat bird processing.
• Processing tables and equipment for butchering.

Miscellaneous:

• Broody hen setups for natural incubation.
• Grit and oyster shell dispensers for digestion and calcium.

Equipping your chicken farm with these essential tools ensures smooth operations, effective flock management, and optimized production.

Key Points To Succeeding in a Chicken Farm

Vital Aspects for Your Chicken Farm’s Success

Customer Relationships:

• Establish a loyal customer base, though challenging in startup.
• Foster robust relationships with customers, suppliers, and employees.

Customer-Centric Approach:

• Tailor products and services to customer preferences.
• Solicit and act on credible feedback, enhancing your edge.

Exemplary Customer Service:

• Elevate service standards; customers drive your business.
• Focus on delivering consistent value and customer satisfaction.

Strategic Team Formation:

• Hiring the right personnel is pivotal.
• Assemble an adept team contributing to overall success.

Efficient Staff Management:

• Respectful treatment fosters a productive environment.
• Team cohesion fuels a positive workplace and reduces turnover.

Financial Dexterity:

• Skillfully manage cash flow for steady operations.
• Ensure quality and service, cutting costs where possible.

Adaptation and Innovation:

• Embrace industry, process, and technology changes.
• Adaptation bolsters resilience in evolving landscapes.

Revenue Fluctuations Handling:

• Cope with revenue ups and downs effectively.

Competition Management:

• Navigating new and existing competition is crucial.

Effective Marketing Endeavors:

• Marketing drives awareness; focus on effectiveness.

Achieving chicken farm success necessitates customer-centricity, efficient management, financial acumen, adaptability, and effective marketing.

Making Your Chicken Farm stand out

Setting Your Chicken Farm Apart

Distinct Branding: Craft a unique brand identity with a catchy farm name and logo.

Eco-Friendly Practices: Implement sustainable farming methods and highlight your commitment to the environment.

Farm-to-Table Philosophy: Embrace transparency by showcasing the journey from farm to consumers’ tables.

Local Community Engagement: Participate in local events and support community initiatives.

Educational Workshops: Host workshops on poultry care, farming, and sustainable practices.

Farm Tours: Offer guided tours for an inside look into your operation.

Premium Quality Products: Emphasize high-quality, locally raised poultry products.

Specialty Breeds: Introduce rare or heritage chicken breeds to cater to enthusiasts.

Value-Added Products: Create value-added products like organic eggs or specialty cuts.

Seasonal Offerings: Introduce seasonal products, promotions, and flavors.

Online Presence: Leverage social media for engaging content and updates.

Educational Content: Publish articles and videos about poultry farming, cooking tips, etc.

Customer Loyalty Programs: Reward loyal customers with discounts or exclusive offers.

Collaborations: Partner with local restaurants for poultry supply.

Farm Events: Organize family-friendly events like petting zoos or food fairs.

Add on Ideas for a Chicken Farm

Egg Subscriptions: Offer weekly egg delivery subscriptions.

Chicken Coop Rentals: Rent coops and offer care services.

Workshops for Kids: Educate children on farming and animal care.

Poultry Feed Sales: Sell specialized feeds for backyard poultry keepers.

Cooking Classes: Teach customers how to prepare poultry dishes.

Chicken Farm Merchandise: Sell branded apparel, kitchenware, etc.

Pet Chicken Sales: Offer trained chickens as pets for families.

Chicken-themed Decor: Sell farm-inspired home decor items.

Customized Products: Personalized eggs or chicken products for events.

Feather Art Crafts: Create and sell crafts using chicken feathers.

Homesteading Supplies: Sell gardening or homesteading tools and supplies.

Chicken-themed Workshops: Teach customers to create chicken-themed crafts.

Chicken Coop Building Kits: Provide kits for building backyard coops.

Local Artisan Collaborations: Team up with local artisans for unique products.

Interactive Learning Kits: Offer kits for kids to learn about chickens.

Elevate your chicken farm’s appeal with innovative branding, unique offerings, and engaging add-ons that cater to customer interests.

Marketing Considerations

Promoting Your Chicken Farm

Social Media Presence: Create and maintain active profiles on platforms like Facebook, Instagram, and X.

Local Community Involvement: Participate in local fairs, farmers’ markets, and events.

Networking: Build connections with other local businesses for cross-promotions.

Online Listings: List your chicken farm on Google My Business and local directories.

Word of Mouth: Encourage satisfied customers to spread the word.

Flyers and Brochures: Distribute informative materials in local businesses.

Open House Events: Invite the community to tour your chicken farm.

Online Blogging: Write informative articles related to poultry farming.

Referral Programs: Reward customers who refer new business.

Vehicle Signage: Advertise your farm while on the move.

Partnerships: Collaborate with restaurants to feature your products.

Educational Workshops: Host workshops to educate and attract customers.

Special Promotions: Offer discounts or bundles for first-time customers.

Customer Testimonials: Share positive feedback on your website and social media.

Loyalty Programs: Reward frequent customers with special perks.

Local Radio or Newspaper: Use local media to advertise your chicken farm.

Online Advertising: Run targeted ads on social media or Google.

Email Marketing: Keep customers updated with newsletters.

Food Bloggers/Influencers: Partner with local bloggers for reviews.

Signage and Banners: Install eye-catching signs on your premises.

Engaging Content: Share behind-the-scenes videos and photos.

Remember, consistent and creative marketing efforts will help you build a strong customer base and grow your chicken farm business over time.

We have an article on How To Get Customers Through the Door and a marketing section that will provide ideas to help you bring awareness to your business.

Strategic Business Partnerships

Creating partnerships with complementary businesses can be mutually beneficial. Here are some potential partners for your chicken farm:

Local Restaurants: Supply them with fresh poultry and eggs for their menu.

Pet Stores: Offer chicken feed and supplies for backyard chicken keepers.

Grocery Stores: Provide fresh, locally sourced eggs for sale.

Farmers’ Markets: Collaborate to showcase your products at their events.

Garden Centers: Offer chicken manure as a natural fertilizer .

Cooking Schools: Partner for workshops on cooking poultry dishes.

Educational Institutions: Collaborate on farm tours for students.

Fitness Centers: Provide protein-rich products for health-conscious customers.

Home Improvement Stores: Offer coop-building workshops and supplies.

Catering Companies: Supply them with quality poultry for events.

Local Cafes: Provide specialty egg products for their menu.

Bed and Breakfasts: Supply them with fresh eggs for their guests.

Online Poultry Communities: Partner with forums and websites for exposure.

Wellness Retreats: Offer farm tours as a relaxing activity.

Campgrounds: Provide farm-fresh products for campers.

Local Food Delivery Services: Collaborate to deliver your products to customers.

Cooking Workshops: Team up for farm-to-table cooking experiences.

Community Centers: Host educational workshops on poultry farming.

Agricultural Supply Stores: Offer discounts to their customers in exchange for referrals.

Environmental Organizations: Collaborate on sustainable farming initiatives.

By establishing strategic partnerships, you can tap into new customer bases and enhance your business’s visibility within the community.

Offering incentives like referral fees or cross-promotion can create win-win situations for both you and your partners.

Essential Skills for a Chicken Farm Owner

Running a successful chicken farm requires a diverse skill set. Evaluating and developing these skills can significantly impact your business’s prosperity.

Animal Husbandry: Understanding poultry care, health, and behavior is crucial.

Business Management: Skills in planning, budgeting, and operations management are essential.

Marketing and Sales: Promoting your products and attracting customers is vital for growth.

Financial Management: Effective financial planning and bookkeeping ensure sustainability.

Problem-Solving: Quickly addressing issues like disease outbreaks or equipment failures.

Communication: Clear communication with staff, customers, and partners is key.

Team Management: Leading and motivating your employees for a cohesive team.

Basic Carpentry: Building and maintaining coops and infrastructure.

Time Management: Balancing daily farm tasks efficiently.

Customer Service: Ensuring customer satisfaction for repeat business.

Adaptability: Adjusting to changes in the market and industry.

Record Keeping: Maintaining accurate records for analysis and compliance.

Negotiation: Dealing with suppliers, partners, and customers effectively.

Learning Attitude: Staying updated on industry trends and best practices.

Attention to Detail: Monitoring health, feed, and equipment for optimal results.

Health and Safety: Prioritizing the safety of your staff, animals, and customers.

Networking: Building relationships within the farming community and beyond.

Problem-solving , resilience, and willingness to learn new skills are invaluable assets.

If you lack any critical skills, consider training, hiring experts, or collaborating with professionals to cover your weaknesses.

Successful chicken farming demands a well-rounded skill set to navigate the challenges and opportunities that arise.

Knowledge Is Power if You Use It!

Harnessing Knowledge for Your Chicken Farm

In the world of chicken farming, knowledge is your greatest ally.

Utilize the following resources to empower your journey from research to full-fledged operation:

By tapping into these resources, you’ll arm yourself with the insights and expertise needed to drive your chicken farm towards success.

Knowledge truly empowers your journey in this dynamic field.

Trends and Statistics

Harvesting Success Through Industry Trends

Stay vigilant to industry trends; they guide decisions, bolster competitiveness, and foster innovation, ensuring your chicken farm thrives in dynamic markets.

See the latest search results for trends and statistics related to the chicken farm industry.

Chicken Farm Associations

Flocking Together: Benefits of Trade Associations

Joining industry associations provides insights, networking, and event opportunities that elevate your chicken farm’s growth and awareness in the business community.

See the search results related to chicken farm associations.

Top Chicken Farms

Gaining Insights from Established Chicken Farms

Analyzing successful chicken farms can inspire innovative ideas and help you identify gaps in the industry or areas for improvement in your own business strategy.

See the latest search results for the Top Chicken Farms.

The Future of the Chicken Farm Industry

Anticipating Industry Evolution

Exploring the future of the chicken farming industry offers invaluable insights for aspiring farm owners, enabling strategic planning and staying ahead of evolving trends.

See the search results for the future of the chicken farm industry.

Understanding Market Pricing

Examining industry pricing while considering a chicken farm startup provides vital insights into market dynamics, enabling informed decisions and competitive positioning in pricing strategies.

See the latest chicken prices.

Chicken Farms for Sale

Considering Established Businesses

When evaluating an existing chicken farm for purchase, there are merits and drawbacks to weigh.

Advantages include immediate revenue, bypassing startup challenges, and a proven track record.

You inherit a customer base and business reputation.

On the flip side, costs may be higher due to goodwill, changes could alienate customers, and existing reputation, both positive and negative, transfers.

Though not an exact match, exploring similar industry offerings can be enlightening.

Businesses for sale: See the latest results for a chicken farm and others related to this business model.

Franchise Opportunities Related to a Chicken Farm

Considering Franchise Opportunities

Evaluating a chicken farm franchise offers both advantages and drawbacks.

Positives include a proven model, established reputation, and comprehensive support.

Conversely, potential downsides encompass higher costs, limited autonomy in decision-making, and ongoing fees.

Exploring franchise options within the same industry can broaden perspectives and reveal unforeseen possibilities.

See the latest search results for franchise opportunities related to this industry.

Expert Tips

Learning from Experts

Learning from experts, whether you’re seasoned or new, enhances your skill set.

Experts can offer innovative perspectives, simplifying tasks for experienced individuals and providing valuable insights for novices.

See the latest search results for expert chicken farm tips to gain tips and insights.

Chicken Farm Insights

Benefitting from Insights

Reviewing tips and insights sparks innovative ideas, highlights pitfalls to steer clear of in chicken farming, and enriches your industry expertise.

See the latest search results leading to resources about  Chicken Farm Insights.

Poultry Farming Industry Publications

Staying Informed

Publications are an excellent source for staying current with the latest information about chicken farming.

See the search results for Poultry Farming Industry Publications.

Poultry Farming Industry Forums

Forum Participation

Engage in chicken farm forums to join discussions, connect with industry peers, and gain insights into customer perspectives, enriching your understanding of the business.

See the latest search results related to Poultry Farming Industry Forums.

Educational Courses

Enhance your skillset and expand knowledge by enrolling in online or local educational courses.

These programs provide valuable insights and help develop expertise in the chicken farming industry.

See the latest courses related to Poultry Farming  and our management articles to provide insights and tips on managing Your business.

Chicken Farm Blogs

Stay Informed with Blogs

Subscribe to chicken farm blogs for ideas and industry updates.

Gradually curate a collection by selecting ones that offer value, ensuring you receive a constant flow of valuable information.

Look at the latest search results for chicken farm blogs to follow.

Poultry Farming Industry News

Using a site like Google news allows you to stay up to date with the poultry industry with the stories covered by the media

Stay Updated with News

Use the news to stay current with industry trends and information for your chicken farm.

See the links to YouTube Videos Below.

• Videos related to starting a chicken farm can be found here.

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Chicken Farming Business Plan Sample

Published Oct.28, 2013

Updated May.10, 2024

By: Cynthia Turner

Average rating 5 / 5. Vote count: 3

No votes so far! Be the first to rate this post.

Table of Content

Executive Summary

2.1 the business.

Kiley Protein farm will be a registered and licensed meat and egg producer based in Kansas City Missouri. The business will act as a model for starting up a chicken farm.  The aim of this business will be to provide the best products.

2.2 Management of Chicken Farming Business

In order to make sure that the business runs smooth and without any hiccup, Kiley Lawson, the owner of the business will hire 2 managers and a doctor. The managers will be responsible for procurement and sales, while the doctor will be the one looking after the operations of the farm. If you need to know how to start chicken farming, management is the first thing you need to learn. This is not like a business plan for bank as you need to be involved at all levels to make sure that the farm operates profitably.

2.3 Customers of Chicken Farming Business

Before we can explore more aspects of how to set up a poultry farm business, we need to see what the customers are that we are working with. The main customers of this business will be:

• Chicken retailers in the area.
• Hotels and restaurants.
• Grocery stores that sell chicken.
• End consumers.

2.4 Business Target

The target of this business is to make a name and get a considerable business share in the poultry market of the US. Here are some objective targets that we will try to meet:

• Opening three more farms within 5 years of starting.
• Starting to generate at least $29,200 in revenue per month by the end of three years.
• Establishing a chicken meat and eggs brand that is trusted and reputable.

Company Summary

3.1 company owner.

Kiley Lawson will be the owner of the Kiley Protein Farm. Kiley has been a manager in a poultry farm for the last 5 years. She has got money in inheritance and now she wants to invest it in a good business. Having the funds and the experience in this field made her the perfect owner and chief executive of a poultry farming business.

3.2 Why the Chicken Farming Business is being started?

Kiley has noticed that there is a gap in the market. Kansas City is a big consumer of meat in the area but they have to import it from other cities as the production in the city cannot suffice the demand. Kiley wants to bridge this gap. This example of business plan for poultry farming will cover all the aspects there are about chicken farming and how Kiley will be filling the gap.

3.3 How the Chicken Farming Business will be started?

Step1: Planning

The first thing you need for starting a poultry farm business is a plan for the business. In this phase, you need to conduct a survey to find out the demand of poultry products in the area and compare it to the production.

This sample chicken farming business plan will cover how you can take advantage of the gap in the demand and supply and how you can make a name in the market.

Step2: Establish a Brand

The next step in setting up a chicken farm is establishing a brand. People prefer buying from a brand with a known name. So, as the poultry farm building starts coming out of the ground, you need to start the marketing effort to make the brand known.

Step3: Building the Farm and Outlets

The next step is building a farm and setting up sale points. At the start, Kiley is planning to make a farm capable of housing 5,000 chickens for meat and 2,000 layers for eggs. 2 farm outlets will be opened, one outside the farm and one in Downtown Kansas City.

Step4: Going Online

As people are shifting to online shopping, Kiley Protein will set up an online store for customers.

Step5: Promote and Market

Marketing effort will be started to make sure the people know there’s a new chicken producer in the town.

The next thing needed to complete this chicken farming business plan  template is deciding what services we will be providing. The main service we will provide will be the provision of class A poultry meat and eggs. However, as this is going to be an organic chicken farming business, here are some of the services we will be providing.

• Provision of Organic Meat to the End Consumer will be the main service we will provide. The sales in this service might be low in volume but the high demand and price of organic meat will make it worth our while. We will only be selling organic meat from our own outlets.
• Provision of Organic Eggs to the End Consumer will be the second service we will be providing. This is also a segment of the market with a low volume of sales but high profit margins.
• Provision of Meat to Restaurants will be one of the bulk services we will be providing. These customers will not be high paying, but the volume of these sales will be high, making this part of the business profitable.
• Provision of Meat and Eggs to Retailers will be another service that will attract a large volume of sales. We will provide the product to all retailers at a better price that the competition.

Marketing Analysis of Chicken Farming Business

If you want to know how to write a business plan for a chicken farm, you need to run a thorough marketing analysis of the industry. If we look at the trends in the poultry industry, the consumption of meat in the US has been up by as much as 540% since 1940. This translates to a multibillion-dollar industry that has a scope for aggressive expansion just like a mushroom farming business plan .

However, this must also be noted that starting a chicken business is not an easy feat to undertake. This is mainly because the industry already has a lot of well-reputed and established brands that are providing the services.

Let’s explore more marketing factors related to this poultry farm business plan .

5.1 Market Trends

If you want to know how to open a chicken farm, you need to see the market trends. It can be seen that the chicken market has grown from $8.3 billion in 2008 to more than $40 billion in 2018. Experts are expecting another 300% growth in the sector by 2030. This means one thing; the business is a good one to enter.

5.2 Marketing Segmentation

The next part of this poultry farming business proposal is the marketing segmentation. Following are the main market segments that we will be targeting.

5.2.1 Restaurants and Hotels

Our largest customers will be these. We will make agreements with them to be the sole suppliers of all their meat and eggs. This will make us a bunch of money and that too for a long period of time.

5.2.2 Grocery Stores

We’ll offer frozen meat products and eggs at the popular grocery store in the area. Once the brand makes a name for itself, this will become one of the most profitable segments of our market.

5.2.3 End Consumer

We will be opening two outlets to sell the product directly to the end consumer. This will not be a very profitable thing at the start but once we penetrate this segment of the market, we can make top dollar.

5.2.4 Chicken and Egg Retailers

We will provide our product to the retailers who have established sales and are selling product from other producers. We will offer it at a lower price to shift them to us.

5.3 Business Target

• To be a leading provider of meat and eggs in the US.
• To expand the business worldwide in 10 years.
• To establish a reputable brand of organic meat and eggs.
• To be the best meat and eggs provider in the state of Missouri.

5.4 Product Pricing

We will keep the prices low at the start to attract customers. This will be done for the first six months. Once we get customers and make a name of the brand then we can increase the prices gradually and adjust them where there is the perfect balance of sales volume and profit margin.

Marketing Strategy

It is of cardinal importance to make a strong marketing strategy if you have to establish a profitable chicken farming business. Your poultry marketing plan needs to focus on the strengths you have over the competition. The main advantage Kiley Protein has is that they are providing organic meat and eggs, something not many of the others are providing.

Let’s see how this sample business proposal for poultry farming covers the marketing part.

6.1 Competitive Analysis

• We are one of the very few businesses in the area providing organic meat and eggs. This is the biggest competitive advantage that we have.
• We will provide meat in varieties. Boneless, leg pieces, minced meat, will all be offered as different products.
• We will make deals with bulk customers and make long term agreements with them to be their sole suppliers.

6.2 Sales Strategy

• We will use YouTube and Facebook ads to advertise out product and highlight how are we better.
• We will send salespersons to large customers (hotels and fast-food chains) to sign long term agreements.
• For the average customer, we will offer discounted rates and lucky draws on every purchase to attract sales.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

This business plan for poultry farm pdf also covers the staff that will be needed to run the farm and all of its operations. Just like a pig farming business plan , this business also needs quite a bit of staff to keep the farm running.

7.1 Company Staff

• Kiley Lawson will be the owner and the CEO of the chicken farming business.
• 2 Managers for procurement and sales.
• 1 Doctor to run the farm.
• 8 Handlers to feed and look after the chicken.
• 3 Drivers for the delivery trucks.
• 4 Salesmen to tun the outlets.
• 4 Delivery boys to deliver the online orders.

7.2 Average Salary of Employees

Financial plan.

The next thing this start chicken farming business plan needs to cover is the financial plan, an estimate of all the costs involved in setting up this business. Just like a goat farming business plan , we need to have an estimate before we start it.

Here are the costs that the owner will have to arrange:

• The cost of setting up the farm and procuring the machinery.
• The salaries of the staff of the farm for the first 6 months.
• The cost of food for the chicken for the first lot (40 days).
• The cost of setting up outlets to sell the product.
• The cost of promoting the business.
• The cost of buying vehicles to transport the product to the market.
• The money needed to create an online store.

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

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Everything You Need to Know to Create a Profitable Poultry Farm

Last Updated: March 20, 2024 Fact Checked

• Choosing a Farm Type
• Establishing the Farm
• Caring for Chickens
• Growing Your Farm

Expert Interview

This article was co-authored by Alexandra Doss and by wikiHow staff writer, Raven Minyard, BA . Alexandra Doss is a Poultry & Livestock Expert expert based in Ruskin, Florida. She owns and manages Stellar Game Birds, Poultry, Waterfowl LLC, a selective breeding operation with game birds, poultry, and waterfowl. With over 14 years of experience, she produces strong genetics and health in her hatching eggs, eating eggs, and live birds. The farm is FWC game farm licensed, FDAC licensed for quail, chicken, and duck eating eggs and meat, and NPIP certified. She is known as the Quail Lady and has published several books on raising Coturnix. Her work has been featured in Mother Earth News, Backyard Poultry, Grit, The Chicken Whisperer Magazine, and Community Chickens. She also has a career as a Workforce Management Supervisor and has a certificate in project ​​management. She received a BS from Oregon State in Animal Sciences. There are 20 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,747,372 times.

Running a chicken farm requires more than just agricultural know-how. If you want to be a chicken farmer, you must also think like a business person while growing your brand. Choosing a focus, establishing a brand, raising your chickens, and building your business are all part of chicken farming. Then, as your farm grows, you'll be able to market, finance, and network to grow your business. In this article, we’ll teach you everything you need to know to start a successful chicken farm business.

Quick Steps to Start a Chicken Farm

• Decide if you want an egg- or meat-production farm and choose the best chicken breeds for your focus.
• Buy the land for your farm and purchase supplies like coops, brooders, and feeders. Apply for a loan if necessary.
• Market your farm by creating a website, making ads, and attending agriculture conferences to network.

Choosing a Focus, Breed, and Location

• Although less common, some chicken farms handle both meat production and egg-laying. If you choose this option, it may require twice as much equipment and physical labor.
• Studies show that eggs from chickens raised in good environments have double or triple the omega-3 fatty acid content and a third of the cholesterol as other eggs. By creating an egg-laying farm, you can assure your customers that they weren’t fed or exposed to unhealthy chemicals. [2] X Research source

• Broiler farms typically grow between 4 and 8 flocks a year, depending on the size of the chickens.
• Large chickens are typically processed into value-added products like chicken patties and chicken fingers. Medium-sized chickens are often packaged as boneless breasts or whole rotisserie chickens. Small chickens are often sold as fast food products. [4] X Research source

• Egg or meat processing: Processing poultry products for taste, quality, and safety
• Marketing poultry products: Promoting poultry products through advertisements to increase revenue
• Chicken breeding: Raising, breeding , and selling chickens for pet owners or other farmers

• If you want to start an egg-laying farm, for example, you may want to choose a layer breed like Rhode Island Red, Hamburg, or Sussex chickens. [7] X Research source
• Some good broiler breeds include the Cornish Cross, Bréese, Buckeye, and Delaware chickens. [8] X Research source
• You can find a list of popular chicken breeds and their specialties at https://chickenbreedslist.com/ .

• The further you move from your city or town, the cheaper the land will be.
• If you can't find land near the city limits, look for land in the countryside where you'll have plenty of space to farm.
• Poultry expert Alexandra Doss recommends that you “have at least an acre or so” of land for a chicken farm, but “a quarter of an acre is fine for a few chickens, too.”

Establishing Your Chicken Farm

• If you choose agriculture or poultry science, add a business minor (or vice-versa) to take classes on marketing, leadership, and other relevant topics.
• Get your degree online if you don't have time for a traditional four-year degree.
• Other ways to learn about poultry farming include taking a training course or consulting an established farmer for advice and mentorship.

• If you’re starting a farm in the United States, consider applying for an LLC, which has many benefits for startups.

• If you're running a meat productions farm, for example, you could include your plans for raising and butchering chickens, revenue goals or the first year, and plans for marketing your poultry products in stores.
• Business plans are useful for attracting investors or business partners down the road.

• Bring a business outline, evidence of your credit history, pay stubs, and anything else requested by the bank to your meeting.
• Start with a loan for the minimum amount of equipment and chickens for your farm. You can always get a larger loan as your business grows.

• Lighting instruments
• Waterers or heaters
• Waste disposal system

• Start with a small farm so you don't have to pay workers until your chicken farm business is successful.
• If you need to hire more workers, try to hire those with years of experience in poultry farming for better stability. You’ll also likely need an administrative manager to keep an eye on daily business.

Raising and Caring for Chickens

• Extensive: A cost-effective system in which your chickens roam freely on the ground and just have a shelter.
• Semi-intensive: In this system, you’ll breed half your chickens in cages and the other half will roam freely on the ground. This system protects the chickens from predators and bad weather.
• Deep-litter: This system is best for broilers. The chickens can move freely on the ground made of straw, sawdust, and leaves. This system allows you to easily feed them and reach their eggs without unnecessary hurdles.
• Slatted or wired: This system includes creating small houses with wooden slats or wired mesh flooring. The slats are 4 feet above the ground and you can easily feed the chickens and collect eggs . This is ideal for adult birds as the houses have a low temperature.
• Battery-caged: In this system, you’ll place the birds in metal cages and separate them into groups. Each cage has its own food and water containers and provides nests for the chickens to lay eggs in. This is the most effective system for egg production, but it may be too expensive for a new business.
• Build the chicken coop or cage at about 4 sq ft (0.37 m 2 ) per chicken. [17] X Research source
• Clean the chicken coop or cage regularly to prevent the chickens from spreading diseases.

• When buying chicks, always do some research beforehand to make sure the breeder is dependable. You don’t want to invest a ton of money on chicks just to discover they’re sick or malnourished.
• Make sure you have the brooder ready before buying and stocking the chicks.

• You can also give chickens corn, halved grapes, or cabbage as a treat, but avoid feeding them these treats more than several times a week as it's less healthy than chicken feed. [19] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source
• Nearly 70% of your production cost comes from supplying poultry feed.
• As you become more experienced, consider learning how to prepare your own feed . Until then, buying it from the market is fine.
• If your chickens aren’t fed properly, they’ll produce fewer eggs and become susceptible to various diseases.
• If you use ingredients like maize, ensure the moisture content is never above 10-11%, as this may lead to fungus. To prevent this, purchase your feed from a reliable company.

• As there is currently no effective treatment for poultry diseases, vaccinate your chickens to keep the diseases from spreading. Some common vaccines include RDV, Fowl Pox, Cholera, and Mycoplasma. Consult with your vet to get your chickens vaccinated.
• Not all vets have experience working with chickens, so locate a poultry vet ahead of time. [22] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source

Growing Your Poultry Farm

• If you notice that you're spending too much on chicken feed, for example, shop around with different suppliers to find cheaper feed.
• You can also hire an accountant or financial advisor to keep your records organized for you.

• Creating a logo for your business can also provide visibility for your brand. Make sure it aligns with your business (for example, you could never go wrong with incorporating a chicken into your logo) and put it on your website and business cards.
• If you don’t have a large budget, however, don’t splurge on a logo when you can invest your money into your actual business.
• Make use of social media, as well. Consider making a Facebook, Instagram, and even a TikTok account to spread the word about your business. Be sure to post regularly!

• Connect with your friends and neighbors, too. Even if they’re not farmers themselves, they may know people who are interested in buying from you or investing in your business.

• If you're running a chicken breeding farm, for example, you may want a loan to buy better egg incubators.

Community Q&A

• If you're not up for starting a chicken farm from scratch, you can also invest in or buy an existing franchise instead. [26] X Research source Thanks Helpful 0 Not Helpful 0
• Research methods that successful chicken farms use as a guide for your business. Popular poultry farms include Cargill Meat Solutions, Hormel Foods Corp, Tyson Foods, JBS USA, and Smithfield Foods. Thanks Helpful 0 Not Helpful 0

• Always wash your hands thoroughly after handling chickens. Live poultry often carry salmonella. [27] X Research source Thanks Helpful 0 Not Helpful 1

You Might Also Like

Thanks for reading our article! If you’d like to learn more about poultry, check out our in-depth interview with Alexandra Doss .

• ↑ https://survivallife.com/what-advantages-chicken-farming/
• ↑ https://www.greenamerica.org/green-living/many-benefits-backyard-chickens
• ↑ https://www.aces.edu/blog/topics/farming/new-farmers-guide-to-the-commercial-broiler-industry-poultry-husbandry-biosecurity-basics/
• ↑ https://www.poultry.care/blog/how-to-start-a-successful-poultry-care-farming-business
• ↑ https://www.fao.org/poultry-production-products/production/poultry-species/chickens/en/
• ↑ https://www.canr.msu.edu/uploads/234/69325/Chicken_Breed_Chart_to_Help_Choose_Your_Chicken.pdf
• ↑ https://animal-world.com/best-meat-chicken-breeds/
• ↑ https://withmydegree.org/can-degree-agriculture/
• ↑ https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
• ↑ https://chickenscage.com/news/how-much-does-the-poultry-farm-equipment-cost.html
• ↑ https://www.fao.org/poultry-production-products/production/management-and-housing/en/
• ↑ https://grubblyfarms.com/blogs/the-flyer/how-big-of-a-coop-do-i-need
• ↑ https://www.humanesociety.org/resources/adopting-and-caring-backyard-chickens
• ↑ https://www.canr.msu.edu/news/decreasing-daylight-and-its-effect-on-laying-hens
• ↑ https://extension.missouri.edu/publications/g8903
• ↑ https://www.irs.gov/businesses/small-businesses-self-employed/what-kind-of-records-should-i-keep
• ↑ https://www.nerdwallet.com/article/small-business/how-to-apply-small-business-loan
• ↑ https://www.fao.org/poultry-production-products/production/poultry-species/en/
• ↑ https://www.investors.com/promoted-content/franshares/how-to-generate-passive-income-through-franchise-investing/
• ↑ https://www.health.state.mn.us/diseases/animal/backyard.html

About This Article

To start a chicken farm business, decide if you want to focus on eggs, meat production, or another specialty niche, then obtain the necessary equipment. Next, choose a chicken breed that matches your farming goals and set up coops or cages to keep them in. Feed and care for your chickens daily and be sure to separate any chickens that seem ill from the rest of the population. Don't forget to market your business by creating a website and advertisements! For more tips on choosing the best breed for your goals, read on! Did this summary help you? Yes No

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The Ultimate Guide to Starting Country Chicken Farming: Egg Production, Breeds, and Profitability

Table of contents, importance of country chicken in sustainable agriculture, breeds suitable for country chicken farming, setting up a country chicken farm, housing and shelter requirements for country chickens, nutritional needs and feeding management, health management and disease prevention, breeding practices for country chickens, egg production and management, growth and weight management strategies, marketing strategies for country chicken products, organic farming practices for country chickens, financial planning and profitability analysis, cost to start a country chicken farm in india, challenges and solutions in country chicken farming, integrating technology in country chicken farming.

Country Chicken Farming, also known as desi or native chicken farming, is a traditional practice that involves raising indigenous chicken breeds. These birds are well-adapted to local environments and conditions. Country chicken farming provides a sustainable source of fresh, organic eggs and meat for your family or sale in the market.

Guide to Starting Country Chicken Farming

Country chicken farming plays a crucial role in sustainable agriculture by promoting biodiversity and preserving indigenous poultry breeds. These local birds are well-suited to the environment, requiring minimal resources and inputs compared to commercial breeds. By raising country chickens, farmers contribute to food security and self-sufficiency, as these birds can efficiently convert kitchen scraps and forage into nutritious eggs or meat.

Additionally, country chickens are often more disease-resistant and hardy than their commercial counterparts, reducing the need for antibiotics or other medications. This natural resilience helps farmers maintain healthy flocks while minimizing environmental impact. Moreover, integrating country chickens into agricultural systems can enhance soil fertility through their manure, creating a closed-loop nutrient cycle that benefits both crops and livestock.

Indigenous chicken breeds are well-suited to local conditions and require minimal resources to thrive. Country chicken farming involves raising indigenous chicken breeds that are well-adapted to local environments and conditions. These breeds are often hardy, disease-resistant, and able to thrive with minimal inputs. Some breeds suitable for country chicken farming in India are Aseel, Kadaknath, Naked Neck (Sirohi), Vanaraja, Giriraja, and Gramapriya. Each breed brings its own set of advantages to the table, catering to the different needs of poultry farmers across India.

The first step in setting up a successful country chicken farm is to secure a suitable piece of land that provides enough space for housing, grazing, and expansion. It’s essential to construct sturdy shelters that protect the chickens from harsh weather conditions. Farmers must choose an appropriate location, provide adequate shelter and nutrition, and ensure proper biosecurity measures are in place to prevent diseases.

In case you missed it: How to Craft a Comprehensive Free-Range Chicken Farming Business Plan

To begin, conduct thorough research on the different breeds of country chickens suitable for your climate and market demands. Consider factors like egg production rates, resistance to diseases, and adaptability to local conditions. Next, set up a proper housing system that provides adequate space and ventilation for the chickens. Ensure they have access to clean water and nutritious feed at all times.

It’s essential to maintain good hygiene practices in the coop to prevent disease outbreaks among your flock. Proper care and attention during the baby chicken-rearing phase will contribute significantly to their growth and overall health as they mature into productive layers.

Providing a comfortable environment is crucial for their well-being. The coop must be spacious enough to allow the birds to move around freely. Adequate ventilation is important to prevent respiratory issues. Ensuring proper insulation can help regulate temperature fluctuations throughout the year. The flooring of the coop should be easy to clean and maintain hygiene standards. Nesting boxes are necessary for egg-laying hens, while perches give chickens a place to roost at night.

Protection from predators like foxes, snakes, and birds of prey is imperative; hence, sturdy fencing or wire mesh is recommended. Access to fresh water is important for the health of your chickens. Regular cleaning and disinfection of the coop will help prevent diseases. Providing natural light inside the shelter can positively impact egg production rates. Creating a conducive living space for your country chickens will contribute significantly to their overall health and productivity on your farm.

A good diet rich in essential nutrients such as protein, vitamins, minerals, and carbohydrates is vital for the growth and development of country chickens. Feeding practices should be consistent and regular to maintain optimal health and egg production levels. Supplementing with calcium can help ensure strong eggshells while providing access to fresh water at all times is non-negotiable.

Additionally, incorporating natural supplements like herbs or probiotics can boost immunity and digestion in country chickens. It’s important to work closely with a veterinarian or poultry nutritionist to create a customized feeding plan based on the specific needs of your flock.

Implementing proper health management practices and disease prevention strategies can help in maintaining a thriving flock. Regularly inspecting your chickens for any signs of illness or distress is key to early detection. Providing a clean living environment, freshwater, and nutritious feed can boost their immune system and overall well-being. Vaccinations play a significant role in preventing common poultry diseases like Newcastle disease and infectious bronchitis.

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Consulting with a veterinarian to create a vaccination schedule tailored to your specific farm’s needs is recommended. Quarantining new chickens before introducing them to the existing flock can prevent the spread of potential diseases. Implementing biosecurity measures such as limiting visitors, disinfecting equipment, and controlling pests can further protect your chickens from illnesses. Proper waste disposal and sanitation practices are also essential for a healthy environment for your country chickens to thrive.

Selecting healthy breeding stock is crucial to maintain the genetic diversity and vigor of your flock. It’s essential to choose birds with desirable traits like disease resistance, high egg production, and good meat quality. When it comes to breeding, natural mating is preferred as it allows for natural selection and ensures healthier offspring. However, artificial insemination can also be used if needed to improve specific genetic traits in the flock.

Proper record-keeping of breeding pairs and their offspring is key to tracking the performance of your birds over generations. Regularly rotating breeding males helps prevent inbreeding and maintains genetic diversity within your flock. Additionally, providing optimal nutrition and healthcare to breeder birds ensures better reproductive success and overall health.

Ensuring that the hens have a balanced diet rich in nutrients is essential for optimal egg production. This includes providing them with a mix of grains, greens, and protein sources. Regularly collecting eggs from the nesting boxes is crucial to prevent them from getting damaged or cracked. It’s also important to clean the eggs promptly to maintain their freshness and quality. On average, a healthy and well-managed country chicken can lay from 150 to 250 eggs per year.

Monitoring the health of the hens is vital as any illnesses or stress can impact their laying capacity. Providing proper housing with adequate ventilation and space will help ensure healthy and happy chickens. Implementing good breeding practices can also play a role in maintaining consistent egg production levels. By selecting high-quality breeding stock, you can improve the overall productivity of your flock.

Providing a good diet rich in protein and nutrients is crucial to ensure healthy development. Monitor the growth of your chickens regularly to track their progress and adjust feeding accordingly. Monitor the chickens’ growth regularly by weighing them at different stages of development. Adjust their feed intake accordingly to promote steady but controlled weight gain. Implement a structured exercise routine to encourage physical activity among the chickens, promoting muscle development and overall fitness.

Adding natural supplements like herbs or probiotics to boost immunity and promote optimal growth. Adequate space in the housing area is also important to prevent overcrowding, which can hinder proper weight gain. Consult with poultry experts or veterinarians for guidance on specific breed requirements regarding growth rates and weight targets.

Utilizing social media can help showcase your products visually and engage with potential customers. Collaborating with local farmers’ markets or organic stores can also increase the visibility of your brand. Creating an online store that can easily purchase your country chicken products is essential in today’s digital age. Offering promotions or discounts on bulk purchases can attract new customers and encourage repeat business.

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Utilizing email marketing campaigns to keep subscribers informed about special offers or upcoming events can help build customer loyalty. Attending food festivals or agricultural fairs can provide opportunities to network with other businesses in the industry and introduce your country chicken products to a wider audience. Partnering with restaurants or cafes that prioritize using locally sourced ingredients can also help promote your brand and expand your customer base.

Organic farming practices involve using natural methods to raise chickens without relying on synthetic chemicals or antibiotics. To implement organic farming practices for country chickens, start by providing them with a healthy and balanced diet consisting of organic feed free from pesticides and GMOs. Additionally, ensure that their living environment is clean and free from harmful substances.

Allowing country chickens access to outdoor space where they can engage in natural behaviors is essential for their well-being. This helps reduce stress levels and promotes healthier birds overall. You can produce high-quality eggs and meat that are free from harmful residues commonly found in conventionally raised poultry products. Not only does this benefit the health of your customers, but it also contributes to sustainable agriculture practices in the long run.

Calculating startup costs, ongoing expenses, and potential profits is crucial for long-term success. Conducting a thorough profitability analysis can help you make informed decisions and optimize your farm’s performance. To ensure profitability in your country chicken farming venture, you should conduct a thorough profitability analysis. This involves evaluating the potential revenue streams from selling poultry products like eggs and meat against your operating costs.

By calculating your profit margins and return on investment, you can make informed decisions about pricing strategies and production levels. It’s essential to explore methods to maximize revenues and minimize expenses. Consider diversifying your product offerings by selling value-added products like organic eggs or specialty breeds of chickens that command higher prices in the market. Implement cost-saving measures such as efficient feeding practices or sourcing affordable feed suppliers.

The cost to start a country chicken farm in India can change based on several factors such as the scale of the operation, the quality of infrastructure, the location, and the breed of chickens chosen. The total cost to start a medium-scale country chicken farm in India could range from approximately ₹5 lakhs to ₹10 lakhs.

In case you missed it: Mastering the Art of Raising Jersey Giant Chickens: Care, Feeding, and More

Challenges in country chicken farming can arise from various factors, such as disease outbreaks, fluctuating market prices, and unpredictable weather conditions. The common challenge is disease management, as poultry are susceptible to various illnesses that can quickly spread throughout a flock. To combat this, regular health checks and vaccinations are essential.

Another challenge faced by country chicken farmers is predation, with wild animals like foxes and birds of prey posing a threat to the safety of the chickens. Installing secure fencing and having guard dogs on site can help deter predators effectively. Weather conditions also play a significant role in successful chicken farming, as extreme temperatures or sudden climate changes can impact egg production and overall health.

Implementing proper ventilation systems and providing adequate shelter for the birds can help mitigate these risks. Solutions to these challenges include implementing strict biosecurity measures, diversifying product offerings to cater to different market segments, and investing in climate-control systems for better environmental control.

Technology plays a crucial role in modern farming practices, and country chicken farming is no exception. By applying technology to your farm operations, you can improve efficiency and enhance productivity. From automated feeding systems and temperature control mechanisms to data analytics for monitoring bird health and production metrics, technology offers a wide range of tools to optimize your farm management practices.

The innovative tech solution is automated feeding systems that ensure chickens receive the right amount of feed at the right time. Additionally, using sensors to monitor environmental conditions like temperature and humidity can help optimize living conditions for the birds. This leads to healthier chickens and increased productivity.

Another technological advancement is the use of data analytics to track key performance indicators such as egg production rates and feed conversion ratios. Furthermore, genetic selection technologies allow farmers to breed chickens with desirable traits like higher egg-laying capacity or better disease resistance. This results in a more resilient flock and improved overall farm performance.

In case you missed it: How to Raise Welsummer Chickens: A Comprehensive Guide for Beginners

Country chickens are well-suited to local environments, requiring fewer resources and minimal inputs compared to exotic breeds. It offers an eco-friendly alternative to commercial poultry farming. By raising indigenous breeds, farmers contribute to the preservation of genetic diversity and promote self-sufficiency in food production. Additionally, by rearing desi hens, you support the local economy and promote self-sufficiency within your community.

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Could you please share the best layers of indian country chicken.

Thanks, Subas

Here is Country chicken breeds and Rearing Practices, Read Country Chicken Breeds .

Read Country Chicken Farming Project Report .

Hi Jagadish reddy garu. could you please suggest me that do i have required any permissions to farming upto 300 country chicks at our site which is belongs to industrial aria at vizag.

The content was really good and my most of the doubts are cleared .

please provide me Desi chiken weight chart for day 1 to ay 140.

How much feed is required for Country chicken (Adults ) per day

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Dexter's World

Passion. Mission. Love

The Art of Native Chicken Farming: A Guide by Dexter’s World

Welcome back to Dexter’s World, where we explore the beauty and challenges of sustainable farming with a focus on native chickens. Today, I’m excited to share with you the ins and outs of breeding and caring for these resilient birds, which have become a cornerstone of our farm’s success. Let’s dive into the world of native chickens and uncover the secrets to their thriving presence on our farm.

The Hardy Choice: Native Chickens

Native chickens are the backbone of our poultry endeavors for several reasons. Their resilience to diseases and ability to thrive in various conditions make them an ideal choice for farmers seeking sustainability and robustness in their flock. Not only do they possess a good temperament, but they also offer substantial meat production. Among the breeds we cherish, the Shamo chickens stand out for their size and strength, promising a bountiful return in both meat and eggs.

Introducing New Chickens: The Dexter Way

Bringing new chickens into the farm requires careful consideration to maintain the health and harmony of the existing flock. The first step is ensuring the newcomers are mite-free, which involves a thorough bath with a specialized parasite shampoo. This process is crucial for preventing the spread of parasites and diseases that can compromise the welfare of the entire flock.

The Path to Growth: Deworming and Quarantine

After the initial bath, the next critical steps are deworming and quarantine. Deworming ensures the chickens are free from internal parasites that could hinder their growth and health. A quarantine period, typically around three days, is essential to observe the new chickens for any signs of illness before they join the main flock. This practice safeguards the health of our farm’s population and promotes a smooth integration process.

Fostering a Productive Environment

Success in native chicken farming also hinges on creating an environment that encourages laying and safe incubation. Our farm features elevated nest boxes to protect the chickens from the elements and predators. We’ve noticed that providing a conducive laying environment, along with attentive care and feeding, leads to an increase in egg production. Witnessing a first-time layer is always a moment of pride and joy, signifying the effectiveness of our approach.

Dexter’s Swirl Chicken: A Breed of Our Own

At Dexter’s World, we’ve ventured into developing our own breed, dubbed the “Dexter Swirl Chicken.” This breed is a mix of Shamo chickens and our local native variety, designed to excel in our specific farm environment. The revival of our chicken farm, especially after relocating due to the government’s acquisition of our old farm for public use, has been a journey of resilience and innovation, much like the characteristics of our beloved chickens.

Supporting Their Instincts

One of the fascinating aspects of working with native chickens is observing and supporting their natural behaviors. Whether it’s providing makeshift nest boxes for those who prefer privacy or ensuring each hen finds her comfortable spot for laying, catering to their instincts is key. This personalized approach has taught us invaluable lessons about patience, understanding, and the unique needs of each bird.

Towards a Sustainable Future

As we continue to develop our farm and share our experiences with you, our goal remains to inspire and educate on the sustainable practices that drive our success. Native chicken farming, with its challenges and rewards, is a testament to our commitment to harmony with nature, animal welfare, and the pursuit of self-sufficiency.

We hope this guide offers you valuable insights into the world of native chicken farming and perhaps inspires you to embark on your own sustainable farming journey. Thank you for joining us at Dexter’s World , where every day is an opportunity to learn, grow, and connect with the earth and its creatures. Stay tuned for more adventures and remember to subscribe to our channel for the latest updates on our farming journey.

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

You’ve come to the right place to create your Poultry Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Poultry Farms.

Below is a template to help you create each section of your Poultry Farming business plan.

Executive Summary

Business overview.

Smith Poultry Farm is a new farm business located in Mason City, Iowa. The business is a newly established farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations.

John and Sue plan on starting with 5,000 chickens, 500 turkeys, and 100 ducks on 10 acres of land. Their business operations will be centered around daily processes and procedures to tend to the chickens and prepare them for packaging for resale and distribution.

Product Offering

The following are the products that Smith Poultry Farm will provide:

• Chicken for consumption
• Turkey for consumption
• Ducks for consumption

Customer Focus

Smith Poultry Farm will target all residents residing in northern Iowa and throughout the state. They will target families, individuals, supermarkets, large retail chains, and restaurants.

Management Team

Smith Poultry Farm will be owned and operated by John and Sue Smith. They will recruit a very experienced and knowledgeable operator to manage the day-to-day operations of the poultry farm.

John Smith was born and raised on a local farm and has been working in farms most of his life. He left to pursue his agriculture degree from Iowa State and returned to work full-time at his father’s large farm. That farm produces beef, poultry, pork, and vegetables. Once he married Sue, the couple decided that they would begin to save up to pursue a farm of their own.

Sue Smith was raised on a farm as well. Once she graduated from high school, she attended Iowa State to pursue a degree in Business Administration. It was there where she met John and planned for their future farm where he would manage the farm operations and she would be in charge of the financial management and administration of the poultry farm operations.

Success Factors

Smith Poultry Farm will be able to achieve success by offering the following competitive advantages:

• Ownership has extensive experience and knowledge in the poultry farming industry.
• Owners will invest in the latest technology and equipment to make their poultry farm the most superior in the Midwest.
• Smith Poultry Farm will breed high quality chickens, turkeys, and ducks in order to produce the freshest and quality poultry.

Financial Highlights

Smith Poultry Farm is seeking $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

• Purchase 10 acres of farmland: $100,000
• Farm equipment, supplies, and materials: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $50,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Smith Poultry Farm.

Company Overview

Who is Smith Poultry Farm?

Smith Poultry Farm is a new poultry farm business located in Mason City, Iowa. The business is a newly established poultry farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. Growing up in the farming industry, John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years. The couple plans to raise chickens, turkeys, and ducks to produce poultry for food consumption as well as eggs. Once the business is established, the couple will add more birds to the farm and purchase additional land.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations. John and Sue have already identified the lead farmhand who will assist John in the day to day farm operations oversight.

Smith Poultry Farm History Smith Poultry Farm is owned and operated by John and Sue Smith, Iowa natives who have extensive experience in farm operations and business administration. John has worked for his father’s large farm for most of his life and wants to finally pursue his own poultry farm since a number of poultry farms have ceased operations due to increased labor and distribution costs. John has already pursued a number of local grocery stores, large retail stores, and restaurants to have contracts to be their sole poultry distributor.

Since incorporation, Smith Poultry Farm has achieved the following milestones:

• Registered Smith Poultry Farm, LLC to transact business in the state of Iowa.
• Has 6 contracts in place to provide poultry for local restaurants, grocery stores, and large retail chains.
• Reached out to numerous individuals and households to purchase their household’s poultry directly from Smith Poultry Farm.
• Began recruiting a staff of farmhands to assist in the day to day operations of the poultry farm.

Smith Poultry Farm Products

The following will be the products Smith Poultry Farm will provide:

Industry Analysis

Customer analysis, demographic profile of target market.

Smith Poultry Farm will target all residents of  Mason City and the surrounding states. The target market will consist of households, grocery stores, restaurants, and large retail chains.

The precise demographics for Mason City, Iowa are:

• 503,642 residents
• 310,000 households
• 1,000 restaurants
• 500 grocery stores
• 6 large retail grocery stores

Customer Segmentation

Smith Poultry Farm will primarily target the following customer profiles:

• Individuals and households
• Grocery Stores
• Restaurants
• Large Grocery Chains

Competitive Analysis

Direct and indirect competitors.

Smith Poultry Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

Myson Poultry Farm

Myson Poultry Farm is a modern, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. Along with its subsidiaries, the company operates a food company worldwide. The company began during the Great Depression when the eldest Myson began selling chickens. A few decades later, Myson’s son grew it into the large company it is today and is one of the largest poultry producers and distributors in the world.

By investing in technology, Myson was able to grow the brand. Through the development of better feeds and better disease control methods, chickens were maturing more quickly. These improvements, combined with increased competition, meant lower prices for consumers and households were able to purchase their poultry products in larger quantities.

Iowa Poultry Farm

Iowa Poultry Farms started in the 1920s when Liam Nelson sold and traded eggs by the dozen as a means to put food on the table for his family. Four generations later, the Nelson family has grown the business year-over-year to continue to meet the changing needs of the egg and pullet industry. More than 90 years of experience has established Iowa Poultry Farm as a well-respected pullet and hatching business as well as a reliant commercial egg producer under the current leadership.

The strength of Iowa Poultry Farm began when master plans for growth from the late 1980s to present day have produced new and improved pullet production facilities that have the capacity to accommodate the growth of the majority of the pullets in NPF’s proprietary facilities. Recent capital development has been invested in hatchery and breeder facilities that have the capacity to produce up to 9 million female chicks per year as well as supplementary aviary growing facilities for both cage-free and floor-grown conventional pullets.

Iowa Poultry Farm continues to innovate as a pullet and hatching business under the leadership of Frank and his son, Brett.

Good Cluck Poultry Farm

Good Cluck Poultry Farm maintains more than 50,000 breeders on its company owned farms. The company currently hatches and sells 79 standard chicken breeds/varieties, 58 breeds/varieties of bantams, 9 breeds of ducks, 3 breeds of geese, and 4 breeds/varieties of guineas. In addition, Good Cluck has available, as a service to its customers, 9 heritage breeds of turkeys, pheasants, and chukar.

Good Cluck certainly has good luck. While many hatcheries have been forced to close, Good Cluck Poultry Farm has become a leader in producing non-commercial poultry annually, selling more than six million items of baby poultry.

Good Cluck’s full list of products are white egg layers, brown egg layers, colored egg layers, standard assortments, broilers, crested chickens, feather legged bantams, bantam assortments, clean leg bantams, ducks, geese, guineas, turkeys, pheasants, chukar, and supplies.

Competitive Advantage

Smith Poultry Farm will be able to offer the following advantages over their competition:

• Ownership has extensive experience and knowledge in the poultry farming industry and has over 20 years of experience managing poultry farm operations
• Smith Poultry Farm will breed high quality chickens, ducks, and turkeys in order to produce the freshest and quality poultry.

Marketing Plan

Brand & value proposition.

Smith Poultry Farm will offer the unique value proposition to its clientele:

• All farming practices will utilize the latest technology and equipment for safe breeding practices, production, and distribution of all farm animals.
• The farm will only breed the highest quality poultry.
• Unbeatable pricing to its clients and customers – Smith Poultry Farm does not mark up its poultry products at a large percentage. All poultry will be on par with competition.

Promotions Strategy

The promotions strategy for Smith Poultry Farm is as follows:

Word of Mouth/Referrals

John Smith has built up an extensive list of contacts over the years by living and working in the midwestern farming industry. Since a number of local poultry farms have ceased operations, they have committed to John that Smith Poultry Farm will be their poultry supplier. They trust his work ethic and commitment to the local community.

Professional Associations and Networking

Smith Poultry Farm will become a member of American Farmland Trust, Farming NGO, National Farmers Union, and the Iowa Chamber of Commerce. They will focus their networking efforts on expanding their client network and marketing their new brand.

Print Advertising

Smith Poultry Farm will invest in professionally designed print ads to display in programs or flyers at industry networking events.

Website/SEO Marketing

Smith Poultry Farm will hire a third-party marketing company to design their print ads and design their website. The website will be well organized, informative, and list all the poultry products they plan to offer. The website will also list their contact information and directions to the poultry farm. The marketing company will also include SEO tactics so that anytime someone types in the Google or Bing search engine “Iowa poultry farm” or “poultry farm near me”, Smith Poultry Farm will be listed at the top of the search results.

Zero po, hindi rin po kami mahilig malabas ng mga panood.

The pricing of Smith Poultry Farm will be moderate and on par with competitors so customers feel they receive value when purchasing their poultry products.

Operations Plan

The following will be the operations plan for Smith Poultry Farm.

Operation Functions:

• John Smith will be the Owner and President of the company. He will oversee all staff and manage client relations. John, along with Sue, has spent the past year recruiting the following staff:
• Sue Smith – will oversee all administrative aspects of running the poultry farm. This will include bookkeeping, tax payments, and payroll of the staff.
• George Hargrove – Head Farmhand who will oversee the farming staff and day to day operations.
• Ben Loya – Assistant Farmhand who will assist George.
• Frank Johnson – Distribution Manager who will oversee the packaging and distribution of all poultry products.

Milestones:

Smith Poultry Farm will have the following milestones complete in the next six months.

1/1/202X – Finalize purchase of farm land

2/15/202X – Purchase farm equipment, supplies and materials

3/1/202X – Finalize contracts for grocery store, chain, and restaurant clients

4/15/202X – Begin networking at industry events

5/1/202X – Purchase initial set of poultry animals

5/15/202X – Hire and train farm staff

6/1/202X – Smith Poultry Farm begins farm operations

Smith Poultry Farm will be owned and operated by John and Sue Smith. John will manage the oversight of all farm operations with the help of his lead farmhand. Sue will manage all administrative and financial aspects of the farm business.

Financial Plan

Key revenue & costs.

The revenue drivers for Smith Poultry Farm are the revenues it will receive from poultry products, eggs, and the breeding fees they will charge to individuals who have high-quality chicken, turkeys, or ducks they want to breed.

The cost drivers will be the overhead costs required in order to staff and maintain successful farm operations. The expenses will be the payroll cost, mortgage payment, utilities, farming supplies, equipment maintenance, and marketing materials.

Funding Requirements and Use of Funds

Smith Poultry Farm is $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Poultry Animals: 5,600
• Average Revenue per Animal: $20
• Number of Poultry Products Sold Per Year: 1,000,000

Financial Projections

Income statement, balance sheet, cash flow statement, poultry farm business plan faqs, what is a poultry farm business plan.

A poultry farm business plan is a plan to start and/or grow your poultry farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your poultry farm business plan using our Poultry Farm Business Plan Template here .

What are the Main Types of Poultry Farms?

There are a number of different kinds of poultry farms , some examples include: Breeder Farms, Broiler Farms, and Pullet Farms.

How Do You Get Funding for Your Poultry Business Plan?

Poultry farms are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a chicken farming business plan will help show investors you are well-prepared to start your own business.

What are the Steps To Start a Poultry Farm Business?

Starting a poultry farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Poultry Farm Business Plan - The first step in starting a business is to create a detailed poultry business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your poultry farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your poultry farm business is in compliance with local laws.

3. Register Your Poultry Farm Business - Once you have chosen a legal structure, the next step is to register your poultry farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your poultry farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Poultry Farm Equipment & Supplies - In order to start your poultry farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your poultry farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful poultry farm business:

• How to Start a Farm Business

Additional Helpful Template

Farm Business Plan

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Agribusiness Training & Startup Tools

How To Start A Poultry Farm Business In The Philippines (2021)

Last updated on May 11, 2021 by Temi Cole 1 Comment

This is a very DETAILED tutorial for how to start a poultry farm in The Philippines in 2021.

In this new tutorial you’ll learn, step-by-step, how to:

• Decide if it will be profitable
• Calculate necessary capital
• Choose: egg vs. meat
• Build the best house
• Optimize production
• Keep your flock healthy
• Find buyers for your product

This guide is just for you.

Contents 1. Market Research FAO Agricultural Outlook 2019 -2028 Example Philippines Poultry Farmer Success Story PSA – Philippines Statistics Authority Industry press Philippines poultry journalist contact Philippines poultry farming groups Philippines chicken trends Philippines Poultry Consumption Philippines Poultry Production Philippines Import duties Philippines poultry value chain Major poultry farms in the Philippines Good husbandry practices for Philippines poultry farmers Poultry farming advice in social media 2. Choose your model 3. Choose your market 4. Find out what consumers want 5. Get long term customers 6. Get trade sales 7. Sell direct to the public 8. Direct selling 9. Proximity to market 10. Poultry houses in the Philippines 12. Poultry farm operational layout and design in the Philippines 13. Registering your poultry farm business 14. Training 15. Type 17. Rearing system 18. Yield & performance 19. Production modelling 20. Secondary income streams 21. Estimating cost 22. Labour 23. Pricing and value proposition 24. Marketing 25. Estimating sales and breakeven 26. Funding 27. Growth and diversification 28. Advice Now, over to you…

1. market research, the philippines poultry industry status.

Your first step is reading up on the status of the poultry industry in the Philippines.

First stop, getting your hands on the official industry statistics.

(This is why I wrote this article )

Philippines: Poultry Farming Industry Statistics (Updated for 2021)

I plan on updating it 4 times each year with EVEN more useful market data…

…all in an effort to help you grow your poultry farm business.

For up-to-date news, views and commercial issues in the Philippines poultry world,

This archive of articles will help you learn quickly:

https://www.thepoultrysite.com/country/PH

FAO Agricultural Outlook 2019 -2028

The UN Food and Agriculture Organisation produce a global report on farming.

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It looks forward about 10 years and will give you an idea of what the expert view is on future trends.

See how the Philippines’ poultry trade lines up with other Asian economies…

“ Production of eggs, pork and poultry is projected to expand annually by 1.3% in Paraguay, 2.1% in Peru, and 1.9% in Viet Nam, 2.2% in Indonesia and 2.0% in the Philippines .” “[Increasing meat production – ] Philippines and Viet Nam – due to rapidly increasing domestic demand “

OECD-FAO Agricultrual Outlook 2019 – 2028

Example Philippines Poultry Farmer Success Story

Isn’t it great when people a few steps ahead take the time to share (and give back)?

Looking no further than these two examples, we prove that it is possible for non-farmers succeed, starting from scratch.

Meet Emerson Siscar , IT professional turned proprietor of Batangas Free Range Chicken …

Photo credit: © Gregg Yan

https://www.thepoultrysite.com/articles/why-free-range-is-booming-in-the-philippines

And, introducing Dwight Tamayo – career nurse and now, poultry farmer and social media mogul:

Masbate poultry farmer is also an internet influencer

PSA – Philippines Statistics Authority

The Philippines Statistics Authority (PSA) is the official office of national statistics for the Philippines.

Their job is to “… collect, compile, analyse and publish statistical information on economic, social, demographic, political affairs and general affairs   of the people of the Philippines .” ( Source )

And, yes – they have ALL the agri data too, of course, this includes poultry and eggs.

( Philippines Statistics Authority )

You’ll find their website here: https://psa.gov.ph/

They also have a Twitter account, which is an ideal method for being first when they release something new:

Visit the PSA Twitter profile (click here)

Industry press

The Philippines poultry industry is widely covered by the press.

And this presents a treasure trove of information and insight on what’s current and what’s hot…

https://business.inquirer.net/319142/price-freeze-on-pork-poultry-stays-until-april-8

Philippines poultry journalist contact

An advanced tip for digging deep on who has the latest and greatest scoop on things poultry in the Philippines, 

Try what I call: Meet A Journo .

It’s three-step and it can lead to golden PR opportunities for your poultry farming business.

• Find a quality, high-profile poultry farming article on the Philippines.
• Take note of the journalist who authored the piece.
• Search for their Twitter account by typing: ‘ [journalist’s name] Twitter ‘ into Google.

Get notified every time they publish something new.

(Plus, get their attention by sharing with them something they might value.)

For example,

• This article on free range chicken farming in the Philippines was published on The Poultry Site
• It was written by Gregg Yan , an environmentalist who used to lead communications for the World Wildlife Fund.
• https://twitter.com/greggyan1?lang=en

Philippines poultry farming groups

There are quite a few QUALITY agribusiness advice groups for the Philippines online…and Facebook is the primary source.

Many of them have a poultry category. Yet, quite a few are actually specialist poultry groups.

Here’s how you find them easily – 

Type this into Google Search:

intitle:’farming’ inurl:’facebook’ inurl:’groups’ philippines

Sign-up and give them a try.

Pro tip : before deciding whether its worth joining any particular group, Here are some features to look out for to help you choose: Access:  Public or private About page group description Group history i.e. name and identity changes Activity: number of members and posts today Group rules Once you’ve been briefed of these, you’ll know if a group holds value for you. n.b. ALWAYS go for a group with lots of recent activity, so you don’t waste time posting into thin air.

Philippines chicken trends

Staying on trend in business always give you lots of room for grwoth.

Knowing what your customers want today and (are likely to want) tomorrow helps you keep your business in demand.

Want a way of finding out what poultry trends in the Philippines are taking off?

Use Google Trends .

It works very similarly to Google Search, you type in a phrase like:

‘ Chicken ‘

…and Google Trends literally tells you what’s trending in search right NOW.

Searches for Rhode Island Red chicken breed in the Philippines have gone up by 250% over the last 12 months.

Philippines Poultry Consumption

Poultry consumption is the demand for your farm’s supply.

Que: “ How much chicken meat is eaten in the Philippines each year? “

Ans: “ As of January 2020, almost two million metric tons of chicken meat was consumed in the Philippines [within the previous 12 months]. ” ( Source )

“…thanks, but I have on more question…”

Que: “ How many eggs are eaten in the Philippines? “

Ans: “ Egg consumption per capita reached 4.58 kg in 2018 in Philippines , according to Faostat. ” ( Source )

Pro tip : the consumption of poultry produce (eggs and chicken meat) per country is quoted as per capita . In other words, how much of each food is eaten by each person on average . This is calculated by dividing the overall volume of food by the number of residents.

Philippines Poultry Production

As you can probably imagine,

The Philippines already produces a MASSIVE amount of chicken and eggs.

Statistics have it that “ …the total volume of chicken production in [the Philippines during] 2019 was 1.93 million metric tons , liveweight. “

But don’t be discouraged,

In business, there is always room for improvement.

The are just so many different types of consumers out there…

…that you can never have enough producers.

This article on AgFishTech Portal, called Chicken Production – has a really useful list of common poultry breeds in the Philippines:

https://www.bar.gov.ph/index.php/agfishtech-home/livestock-poultry/216-poultry/1334-chicken-production

Philippines Import duties

As a soon-to-be poultry farmer in the Philippines, the news is…

…you’ve got internal competition, AND…

…foreign import competition too.

Recently, Quezon Rep. of the House Committee on Agriculture and Food – Mark Enverga, was quoted as saying:

“The poultry producers [in the Philippines] deserve to be heard and be assured that the government is doing its share to combat the problem arising from high levels of importation of poultry’s products, while we are experiencing an oversupply of broilers in the market, he added.” ( Source )

The Philippines (just like any country) has its own internal Government targets and policies on imports.

Import duties or tariffs are often used as a means of artificially loading the costs of imported goods…to favour homegrown produce, by price benefit .

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Here’s a couple of recent USEFUL articles to help you learn this topic:

https://kitinternational.net/noticia/574/philippines-cut-import-duties-and-should-import-400000-pork-tons

https://fnbreport.ph/features/agriculture/this-free-range-chicken-farms-18-year-formula-to-success-admin-20180823/

Philippines poultry value chain

Markets move by value.

Raw materials and inputs are harvested refined and honed to suit market demand and tastes.

It all happens step-by-step by a chain of events.

Each contributor within the chain does ‘their bit’ to make the product that little bit more ready for consumption.

Critical to becoming a most valued participant in the chain…

…is knowing your place PLUS who exists both upstream and downstream of your farm.

Articles like this one will get you thinking collaboratively :

PH’s egg processing capital demonstrates innovation in the value chain approach

Pro tip : type this into Google Search for more info on the people that make ‘poultry’ tick in the Philippines: ‘Philippines value chain’

Major poultry farms in the Philippines

When researching the marketplace for your poultry farming business plan ,

It’s worth taking a good look at your market leaders for tips on success.

Analysing WHAT they do really well, HOW they do it and WHY…

…then consider how you could make that work for you.

Here’s a Dun & Bradstreet list of some of the biggest and best in the industry:

https://www.dnb.com/business-directory/company-information.poultry-egg-production.ph.html

Good husbandry practices for Philippines poultry farmers

Handling your flock well properly to better performance.

Birds are sensitive and respond favourably to the right care.

Whilst there is a universally accepted approach to poultry farming, each country has its own unique challenges.

Because of this, governments write their own best practice standards on raising chicken for eggs or meat.

Here are the Philippines’ national standards for broiler and layer husbandry (best practices)…

Download Now:

https://members.wto.org/crnattachments/2016/SPS/PHL/16_1747_00_e.pdf

Poultry farming advice in social media

Social media is a rich source of peer-to-peer advice.

Often what we need when we start new ventures is ‘an experienced viewpoint’ – to get us on the right rack.

This is where social listening comes in.

(The art of picking up the conversational thread on social media.)

And by far online the no.1 ‘most valuable’ place to listen in for poultry farming peer-led advice for the Philippines is:

Reddit. (Here are some useful threads to get you started.)

Take this one – Poultry farming with tunnel ventilated houses (quite an advanced level topic):

Poultry farming with Tunnel Ventilated houses from phinvest

This is a classic poultry farming start-up enquiry from a beginner:

Question sa mga businessman from Philippines

Here, the discussion is about a growing social trend of farm owners selling up in the Philippines :

Why are Filipinos leaving the farms? from Philippines

Domestic farmers team up to appeal Governmental favour towards imported chicken:

Groups buck gov’t move to import chicken from Philippines

And finally, a question related to becoming a contract broiler grower in the Philippines :

The Chicken Business – Contract Growing from Philippines

Pro-tip : to find more of these useful threads type this phrase into Google Search: ‘poultry farming reddit inurl:’philippines’

2. Choose your model

Your first decision is choosing your business model.

What style of poultry enterprise do you want to have?

They all have their appeal, in a way, but the choice is definitely one of preference.

Here’s my list:

Independent

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Go it alone – truly a DIY approach to starting a poultry business.

High risk/reward .

You take all the risk, but then again you don’t share any profits either (maximum reward). 

Pros – sovereignty to make your own decisions, greater earnings…

Cons – nothing ready-made for you, time and money spent ‘working things out’ already solved by established operators…

Join forces with other producers to magnify bargaining power in your market.

Benefit from shared economies of scale and efficiencies that would be otherwise lost as an independent.

Pros – lean on founders for the benefit of their experience and expertise, lower input costs

Cons – joint venture weaknesses, your produce in tied u pin forward obligations with the Co-Op 

Contract Poultry

Sign up to serve a ready-made poultry outfit that will supply your farm with optimal input,

As well as, buy 100% of your stock at the point of fulfilment.

Pros – everything but keeping the chickens is done for you

Cons – it’s not your business…your farm is really ‘owned’ by them (what they say goes), tournament pricing

Joint Venture Poultry

Innovative and works to mutual strengths.

One business feeds another one just where they both need it the most.

Pros – more focus on what you do best, shared collaborative insights

Cons – very fragile because success depends a lot on strategic alignment, can be costly to duplicate communications

You buy the license to trade under the name of an existing and established poultry brand.

They provide you with reputational headstarts and a tried business model.

Pro – they give you a winning formula, lose no time dreaming up a brand etc.

Cons – still require HUGE effort to make ‘their way’ succeed for you, large capital outlay to recoup from ‘go’

Buy a poultry farm in the Philippines

Take on a going concern as is and steer it into increasing rounds of profit.

Pros – business is already trading, has some trading footprint already

Cons – can be VERY difficult to see if it is actually making money, independent valuation

3. Choose your market

Finding your niche in the poultry market is critical.

The goal is:

Moving away from the price wars of commodity trade,

And fitting in where your customers don’t care about price but want to award you with their vote of confidence.

How is it done?

Discover the need.

Investigate the crux problems of poultry buyers in A-Z scenarios and make a plan to serve the need.

This is PROFITABLE business planning.

This article talks of such an UNTAPPED poultry demand in the Philippines:

“There is a big potential niche market for native chickens that is waiting to be tapped. We were talking with a consultant of a big chain of restaurants and he was bewailing the difficulty in sourcing native chickens that are more or less uniform in size and meat quality.”  ( Source )

Which brings us on to…

4. Find out what consumers want

The key to starting a successful poultry business in the Philippines (or anywhere) is:

Finding out what customers want.

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This drives transactions.

Customers pay for having their problem solved.

They don’t pay for ‘good’ or even ‘great’ products and services.

They want their itch scratched.

Get researching today.

Any store selling free range chicken and eggs? from Philippines

Pro-tip : I can’t say it enough – Reddit is a gold mine of customer research and insider tips. Join r/Philippines .

5. Get long term customers

Customer lifetime value is BIG in marketing right now –

And the good news is that it is totally relevant to selling eggs and chicken meat in the Philippines.

The concept is really simple.

Going the long run with customers take more effort PLUS you need to invent genuine reasons to return,

BUT if type of relationship marketing is achieved, it equals MASSIVE ROI.

Just think it through:

The average citizen of the Philippines eats 13.7 kilograms per year, So a family of 4 (2 adults and 2 children) might eat ~40kg of chicken per year (…or 20 chicken per year / just under 2 a month / i.e. 1 chicken every 2 weeks). At recent 2020 prices (Php 74.05 per kg), You would make Php. 2,962.00 revenue in a year from one household alone. @ a net profit margin of, say, 18% = you would earn… Php. 533.16 in take-home pay from that family alone in a year. On the flipside, Marketing for the short term gain of getting 10 new customers might win you: 10x Php.148.10 = Php.1481.00 in the 1st time sale (selling 2kg birds). @ 18% net profit = Php.266.58 take-home pay. So, the profit of KEEPING one household engaged to buy from you consistently for a year is: 100% more rewarding than getting 10 new customers. FACT.

6. Get trade sales

Selling to business buyers has an appeal for poultry farmers. 

• Large volume transactions.
• Repeat business.
• Consistent cash flow.

But what does a trade buyer look like?

And does a new farmer really have a chance at attracting them?

This article, on Smallholdings for Sale, “ How To Make a Profit Selling Produce To Restaurants From a Smallholding “

Reveals the results of a survey taken of 383 expert chefs across America.

They were asked various questions about their local produce buying habits.

One of the most encouraging take-home points was this:

When asked,

What is your preferred source of locally grown produce?

Here’s what they said…

81% of respondents said, “Direct from a farmer.”

Even more of a green light was this response to the question,

What would encourage you to increase the variety of locally produced purchases?

As competitive as the US agricultural produce market is, 

Roughly 1/3rd of the chefs said, they wished there to be more producers and growers to buy from.

7. Sell direct to the public

As well as trade sales, your poultry farm will benefit from a backbone of sales to households.

This article:

5 Qualities To Copy From Top Selling Produce At Farmers Markets – is packed with MANY practical and actionable pointers to take away for selling produce to the public successfully.

8. Direct selling

Direct selling is an art – and a very profitable one too.

It gives you a way of approaching people 1-to-1 and selling them that deal that they need and that you want.

In involves many of the least liked sales related activities, like:

• scripted phone-based cold calling
• writing sales letters
• door knocking

…which is really difficult to get right if you don’t know how.

BUT if you do, it can single handedly grow you a very viable poultry farming business.

So valuable is this skill,

That I recently decided to write up a 6,012 word Ultimate Guide to Direct Selling for Poultry Farmers for my premium newsletter subscribers.

It’s a step-by-step blueprint that led to me making 6-figure client revenues in my commercial sales career.

You can read my guide here .

9. Proximity to market

A big part of selling successfully is being available and consistent.

In other words, 

Not just on ‘market day’ either, 

But throughout the week.

However, not without an invitation of course.

As I said before, to close sales successfully you need to establish genuine reasons to return.

And having them, USE every one of them to maximize profit.

Go to market.

Poultry Market

10. Poultry houses in the Philippines

Here is a couple of examples of poultry housing in the Philippines to help you visualise your own:

Brown&Free Eggville – Manolo Fortich, Bukidnon, Philippines

Bulacan Nueva Ecija Tarlac Farm Fresh Eggs – Riverside St., Bulihan, Malolos City, Bulacan (10,959.13 km) 3000 Malolos, Philippines

12. Poultry farm operational layout and design in the Philippines

To really understand the poultry business – you’ve really got to see it in action.

So, no better than a handful of videos to help you get the picture.

Here are my choice of VIDEOS showcasing poultry farms in the Philippines and the people that run them:

A day in the life of a poultry vet in a commercial, controlled-environment broiler farm in the Philippines:

A detailed presentation about the layer poultry business start-up by Dwight Tamayo (an experienced cage layer farmer in the Philippines):

An agribusiness introduction to free-range chicken farming in the Philippines:

A ‘how to manage native chicken in the Philippines’ tutorial:

Dwight again, showing you what he does every day as a layer egg farmer in the Philippines:

13. Registering your poultry farm business

Your poultry farming business will need licensing and registration with various Philippines governmental departments including the DA.

Here is a very neat summary of the types of official paperwork you will need:

How to Start a Poultry Farm Business

Also, there are government incentives that poultry farmers can register to benefit from like this one:

Selected farmers receive native breed, free-range chickens and feed from the DA: “This after the Department of Agriculture (DA) in Central Visayas delivered and turned over to each of the farmers’ organizations some 50 pullets (young hen) and 10 cockerels (young rooster) of upgraded free-range chickens with two sacks of feeds under the Expanded Livestock and Poultry Production and Livelihood Project…”  Offering your household more food security and additional income : “In a statement on Friday, Dr. Zeam Voltaire Amper, DA-7 livestock program coordinator, said that this project would enable the farmer-household beneficiaries to produce their own food and have the opportunity to raise additional income for their families.”

14. Training

The humble agricultural bulletin is one of the oldest, yet GOLDEN, methods of learning farming.

Extension services like this one:

US DA Farmers’ Bulletins

…date back to 1889 and are STILL some of the most detailed farmer training manuals around.

There are many poultry examples, like:

Backyard Poultry Keeping

Are a great introduction to farming poultry on a small scale.

Pro-tip : for next level poultry business training & tools (AND to learn the most profitable strategies) – subscribe to receive my weekly, premium email newsletters & PDFs .

Deciding on the type of poultry business to run can be difficult as a beginner .

Becoming familiar with “…what kind of farms exist and for what reasons…” grows your confidence to make the right choice.

Here’s a quick list to help you on your way:

• holds pure stock for the purpose of breeding specific lines of bird to meet commercial demand.
• hatches select breeds of birds and sell either eggs or day-old chicks to farmers.
• raises day-old chicks through a variety of ages and sell live birds to farmers.
• rears specialist egg-laying birds, either from day-old chick or 16-18 week old (Point of Lay, PoL) for optimal performance i.e. most, high-quality eggs at a profit, and sells them 
• grows table meat birds taken from day-old chick up until they reach a marketable weight, usually 6-7 weeks, hence 45 days chicken – and sold 
• buys eggs wholesale from farmers and packages them for resale
• buys poultry farming equipment like feeders and drinkers from manufacturers and sells them on
• arranges deals to supply business buyers with wholesale eggs or chicken meat and takes a commission for his sales effort
• takes bear grain and other ingredients and mills them to produce poultry farm feed rations for layer and broiler farms
• Native breeds : breed local birds and selling to niche buyers

Local chicken breeds can be very profitable to raise.

You can find some restaurant clients willing to pay premium prices for the right product.

This is a comprehensive guide to the most popular native breeds of chicken in the Philippines :

https://www.thepoultrysite.com/articles/farming-heritage-chicken-breeds-of-the-philippines

17. Rearing system

There are four main styles of poultry farm rearing in the Philippines:

Organic – chickens are raised on ample enough grounds to run this  

Free poultry – birds openly graze and forage out in the open all-day 

Deep litter – birds grow on the litter covered floor of the poultry house and stay indoor most (of all) of the time

Cages – birds grow or lay eggs whilst in cages throughout their entire lifetime on the farm

For a thorough breakdown of the pros vs. cons of poultry rearing systems , I recommend this post:

“ How To Select a Good Poultry Housing System ” 

18. Yield & performance

This is where the gears of your poultry business start to grind.

The yield metrics of poultry farming are all based on the performance of the individual bird .

Once you know what the capacity of each bird is – you then know what your business can do.

It sets a physical ceiling.

So, here are YOUR NUMBERS (I highly recommend you memorise them):

Broiler yield

Typically, commercial broiler meat chicken like the Cobb 500 strain :

• take 6 weeks to reach the marketable weight and size
• their weight at this age is approximately 2.952 kg
• consumes 5.348 kg of feed throughout the 6-7 week period
• 68.8% of the broiler’s carcass results in saleable meat (the rest is by-product)
• have an average mortality rate of 5%

Layer egg yield

Commercial egg-laying chicken like the HyLine Commercial Brown :

• become unprofitable at 72 weeks of age (after which they become spent )
• begin laying eggs at 18 weeks of age
• hit peak egg production of 92% hen-day egg production at about 22 weeks of age
• lay about 360 eggs each in their 72-week commercial laying cycle
• have a 92% survival rate throughout the rearing cycle
• peak egg weight during 72-week production is 65.5 g

19. Production modelling

Beyond the performance capacity of the individual bird, 

Your profits in poultry farming rest in engineering the optimal poultry production model .

What is this?

It’s basically taking the capacity of each bird and multiplying it until you get your desired output of eggs or meat.

Mathematical problem solving (with financial management accounting).

For example,  When you buy a new batch of day-old layer chicks, They need to be raised for 17 weeks before you can expect your 1st egg.  Also, when a flock reaches 72 weeks of age they get culled . In both cases, if this was your only flock – your business would have a pause in cash flow … …whilst you wait for your new replacement flock to become productive i.e. 17 weeks. What’s the answer to keeping your cash flow consistent? Adopt a multiple-flock production model. Pro-tip : I recommend subscribing to my premium email newsletter series (subscribers only), called Poultry Project Reporter. (I publish every email as a PDF version in the archive.) These are emails are the most deteiled deep dive analysis of common layer and broiler production systems. Including profit calculations and investment projections – like in the screenshot above. Subscribe here .

20. Secondary income streams

Your main income as a poultry farmer will be earned either from meat or egg sales.

However, there is plenty of side income potential too.

Layer farmers can also earn from selling:

• manure for fertiliser
• spent hens 
• used feed bags (hessian)

Broiler farmers can also earn from selling:

• by-products e.g. feathers, blood, head, feet etc.

You can make, perhaps 10-12% of your primary poultry income in these kinds of supplementary sales.

21. Estimating cost

Accurate estimation of cost requires supplier quotes.

As it goes, suppliers are often shy (by nature) of publishing pricelists in the public domain.

You only have to look for poultry feed prices for the Philippines and you’ll see what I mean.

Rare sources like this video share footage of some real pricing for poultry feed, for example.

Aside from this, I came across a rare feed price list published by an agent,

A bit dated – but valuable for getting an idea of how feed pricing work (especially volume discounts):

Poultry farming can be a very lean business model when it comes to labour.

Many families in the Philippines work the farm themselves with the help of the household.

A backyard poultry business plan like this one shows just how feasible it is to start small and grow with only household labour.

Beyond this, larger commercial operations require employed staff too.

Poultry stockmen are the industry staple. 

They are the eyes, ears, hands and feet of the operation…

…making sure every ounce of input gets converted into optimal output.

23. Pricing and value proposition

Don’t get sucked into thinking the cheapest chicken or eggs on the market attract the most sales.

It’s not so,

With a greater demonstration of value, price becomes of lesser importance (always) in buseinss.

People don’t mind paying more – when they see what is on offer being far in excess of the value of the cost.

This quote from an organic free-range farmer in the Philippines , says it all:

“Organic free-range chicken meat is a premium item, but production must always comply with strict standards,” explains Emer. “Feeds can’t contain animal protein so we make a special mixture of corn, soy and vegetable pellets. We don’t use antibiotics or growth hormones, so our brown broilers take a longer time to reach a live weight of 1.5kg to 2kg – about 75 days compared to the 28-day-old chickens produced by factory farms. Still, our chickens retail for much more – up to 400 pesos or US$8 per kilogram compared with around 120 pesos or $2.5 for non-organic chicken, so the extra time, effort and love we give them pays dividends. ( Source )

24. Marketing

There are so many different ways to market your poultry products.

The internet is awash with so many practical guides to this.

Here’s what I did, I got…

Marketing strategy ( a step-by-step blueprint for marketing success ),

Is the winning touch that every small business needs. Your poultry farm included.

The principles in this premium email newsletter are PROVEN for setting your poultry business to lead its market.

Build your winning marketing strategy today.

25. Estimating sales and breakeven

I recently wrote a series of detailed sales and profit analyses using Poultry Project Reporter software .

Having searched far and wide online – I can safely say there is nothing quite like the depth they go into.

I published them to help start-up poultry farmers understand…

…how to plan a PROFITABLE poultry business.

In the series, I illustrate in which week you can expect common broiler production models to start making a profit :

And also, when the overall break-even ROI point occurs :

(*Don’t let the currency put you off – the principles behind the examples are universal to any country.)

If you are planning a poultry farming business right now, I highly recommend downloading the PDF version of the series now.

You’ll find the broiler farm version here , AND the layer farming one here .

26. Funding

Funding enables the start-up process.

However, contrary to what most people think – getting finance is not mandatory.

Debt from finance is harmful to profits and growth.

It puts you at a deficit from day one…giving you a much steeper mountain to climb ahead.

A question, I often get asked by my email subscribers is:

“ Is it possible to start my poultry project as a backyard operation and scale it without borrowing ? “

Here’s my answer every time:

“Poultry Farming Loan – Unmissable Reasons Why You Don’t Need One!”

27. Growth and diversification

Once you hit a formula that works for you in business – the natural next steps are:

Grow and/or diversify.

In other words,

The experience gained from your early years of trade will be invaluable for giving you a good sense of direction.

But with any type of change in business strategy always factor in the COST .

• Time to research
• Money in invest
• Losses whilst finding your feet

Yes, upscaling your operation can make sense if you see a profitable opening ,

But being realistic about the cost will help you make better decisions.

Expert poultry business advice can make all the difference to the quality of your future earnings.

But detailed, yet affordable poultry advice can be quite hard to come by.

This is why I launched my premium subscription services earlier this year,

They include: 

• poultry business planning templates
• egg & chicken production calculations
• PDF sample plans and data
• premium newsletters

So, if you are thinking of starting a poultry farm , or have one already and want to grow your profits :

I recommend you subscribe today . 

I developed and released a web-based software for helping you write a winning poultry project proposal :

Poultry Project Reporter …

…it’s fastest and most flexible way to build your winning layer or broiler proposal.

It auto-calculates all your financial projections – without you doing any maths.

And, it helps you build profit scenarios to work out the most financially rewarding strategy for your business .

I recommend you use if you are planning your poultry business now.

Get the software here .

Now, over to you…

Are you starting a poultry farming business in the Philippines?

Or, are you just thinking things through?

Either way, I’d be interested to hear from you today.

Leave me a comment below.

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Write your poultry project proposal in just 90 mins.

February 11, 2022 at 3:57 am

This is very informative, I want to start my poultry business soon in the Philippines.

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45 Days Chicken Business Plan

There are several considerations to keep in mind when selecting the appropriate housing system for raising broilers. The important consideration is the conventional open-sided house, which provides good ventilation and natural light. This type of housing is cost-effective and allows for easy management of the flock.

Additionally, there are alternative housing systems like deep-litter systems that promote bird comfort and minimize disease transmission risk. Mobile coops or pastured poultry systems are gaining popularity as they allow chickens access to fresh pasture while providing shelter at night. Providing effective broiler housing solutions for 45-day cycles plays a main role in achieving optimal growth and health outcomes for broiler chickens.

Firstly, you will need suitable housing equipment. This includes brooder heaters to maintain optimal temperature during the early stages of chicken rearing. Feeding equipment is also essential for providing a balanced diet to the broilers. Automatic feeders can be used to efficiently distribute feed pellets or grains throughout the day, ensuring that each bird has access to an adequate amount of food. Watering systems are equally important as they provide clean drinking water for the birds.

Broilers are sensitive to extreme temperatures, so it’s important to provide them with a comfortable environment. During the first week, broilers require a temperature of around 35°C. Gradually, this temperature can be reduced by about 2-3°C per week until reaching a range of 24-29°C in the final weeks. This gradual reduction helps prepare them for outside conditions after they leave the farm.

Humidity also plays a vital role in broiler growth. In general, relative humidity should be maintained at around 60% during most of the cycle. However, during the first few days, high humidity levels between 70-80% are beneficial as it helps prevent dehydration.

You want to ensure that the baby chickens come from a reputable hatchery or supplier. Look for suppliers who have a track record of providing healthy and genetically superior baby chickens. Next, consider the breed of broiler chicken that best suits your business goals. The best breeds for 45-day broiler chicken are the Cornish Cross, White Plymouth Rock, and Red Ranger.

In case you missed it: Unlocking the Potential of Sasso Chicken Farming in India

Selecting the best breed depends on your specific goals and production system. Verification from regulatory bodies ensures compliance with industry standards and good management practices. Moreover, sourcing high-quality broiler chickens through proper channels is essential for maximizing profitability.

To set up a successful 45-day chicken business plan for Broiler, you would need to allocate approximately Rs. 4,00,000 towards various expenses. The investment will go towards constructing or modifying a suitable housing facility for your broilers. Additionally, you may need to invest in equipment such as feeding troughs, waterers, heaters, or coolers. Other costs involved in setting up your business include obtaining permits and licenses required by local authorities to operate a poultry farm.

You will need to obtain a 45-day broiler chicken business license or permit from your local government authorities. This ensures that you are operating within the laws of your area and have met all necessary standards for running a poultry business. Additionally, you may also require permits for environmental compliance.

Another important aspect is obtaining health certificates for your birds. This involves regular inspections by veterinary officers to ensure that your flock is free from any diseases or infections. Furthermore, zoning restrictions may apply depending on where your farm is located.

Providing the right nutrition to your birds is essential to ensure that they reach weight gain and overall health. During the first week, broiler chickens should be given a starter feed with high protein content (around 22-24%) to support their rapid growth. This helps them develop strong muscles and bones.

From week two onwards, you can transition to a grower feed with slightly lower protein levels (18-20%). As they approach the final weeks, switching to a finisher feed containing around 16% protein will help maximize weight gains while minimizing fat accumulation. An optimal feeding program for 45-day broiler growth focuses on providing balanced nutrition tailored for each stage of development while closely monitoring weight gain patterns.

Restricted Access : Limiting access to the poultry farm is essential to prevent unauthorized entry and potential disease transmission. Visitors should follow strict protocols, such as wearing protective clothing and avoiding contact with birds.

Sanitation Practices : Regular cleaning and disinfection of poultry houses are vital for preventing the buildup of pathogens. Proper waste management, including disposing of litter properly, reduces disease risk.

Quarantine Procedures : Newly acquired birds should undergo quarantine before being introduced into the existing flock. This allows for an observation period to identify any signs of illness or infection.

Vaccination Programs : Following an appropriate vaccination schedule helps protect broilers against common diseases prevalent in their specific geographic region. These growth performance benchmarks for 45-day broilers help farmers measure the growth rate and overall health of their flock, ensuring optimal productivity and profitability.

An important aspect of sustainability is efficient resource use. This includes optimizing feed conversion ratios to minimize waste and reduce the environmental footprint. Feeding high-quality diets that are balanced with essential nutrients will promote healthy growth and minimize feed wastage. Disease management in a 45-day broiler operation is essential to implement proper biosecurity measures and follow good farming practices to minimize the risk of diseases spreading among the flock.

In case you missed it: Everything You Want to Know About Aseel Chicken Breed: From Egg Laying to Cockfighting

Another sustainable practice is proper waste management. Effective disposal methods for manure and other byproducts are necessary to prevent pollution and maintain clean surroundings for the birds. Implementing biosecurity measures is another key aspect of sustainable broiler farming.

During this period, it is important to closely monitor the health and growth of your broilers to ensure optimal results. Carefully watching their overall well-being is crucial. Regularly inspecting the birds for any signs of illness or distress can help identify potential issues early on.

Feeding plays a significant role in the growth of broilers during this 45-day cycle. Regular vaccination protocols should be followed to protect against diseases such as Newcastle disease and infectious bronchitis. It’s important to consult with a veterinarian who specializes in poultry health to develop an appropriate vaccination schedule.

Government support is crucial for the success of new businesses, including those in the broiler chicken industry. One common form of support is financial assistance, such as grants or loans with low-interest rates. These funds can be used for purchasing equipment, constructing housing facilities, or covering operational costs. Additionally, some governments offer tax incentives or exemptions to reduce the financial burden on these businesses.

Furthermore, government agencies may offer training programs and workshops to educate entrepreneurs about best practices in broiler farming. In certain regions, governments also collaborate with research institutions to develop improved technologies and breeding techniques that enhance broiler productivity. By implementing strict regulations, governments aim to protect both consumers’ health and animal welfare.

When it comes to the profit margin in a 45-day chicken business, various factors need to be taken into consideration. One such factor is the size of your operation. For instance, if you have a space of 1000 square meters and raise around 5000 chickens in this period, you have the potential to earn an impressive profit margin of Rs. 5,00,000.

It would help if you considered costs such as initial investment for infrastructure and equipment, permits and licenses required for operation, sourcing high-quality chickens, feed expenses, labor costs, and biosecurity measures for flock health maintenance and disease management.

In case you missed it: Dong Tao Chicken Breed: Origin, History, Appearance, Size, Characteristics, Eggs, Price, and Lifespan

A 45-day chicken business plan helps you set clear goals and objectives. It outlines your target market, production targets, and financial projections. The aim of this business plan is not only to ensure healthy growth but also to streamline operations for increased productivity. The benefits of having a well-planned 45-day chicken business plan for Broiler are numerous and can greatly contribute to its success.

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Free Range Chicken Farm Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a chicken farm? If YES, here is a complete sample free range chicken farming business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a chicken farm . We also took it further by analyzing and drafting a sample chicken produce marketing plan template backed up by actionable guerrilla marketing ideas for chicken farms. So let’s proceed to the business planning section.

If the agricultural sector looks attractive to you,  and you don’t have enough start – up capital, then you should consider starting a free-range chicken farming business.

Although you don’t need a college degree to establish your own free range chicken farming business, but you would need some form of informal training, you just have to acquire basic knowledge as it relates to rearing chickens, the kind of food they heat and how to source for market for your chicken and eggs.

The truth is that, when you are into free range chicken farming business; rearing your chicken in your backyard, one of the most economical ways of feeding them is to grow your own mealworms at home for them. Mealworm is perhaps the most ideal meal to feed home grown chickens and it is less stressful and inexpensive when you do it yourself.

If you are sure that this type of business is what you truly want to do after you must have conducted your market research and feasibility studies, then the next step to follow is to write a good business plan. Below is a sample free range chicken farming business plan template that will help you successfully write yours with little or no stress;

A Sample Free Range Chicken Farm Business Plan Template

1. industry overview.

Free range chicken farming is a method of chicken farming where the chickens, for at least a good part of the day, are allowed to roam freely outdoors, rather than being confined in an enclosure for 24 hours each day as obtainable in a standard poultry farms.

Generally, in most chicken range farms, the outdoors ranging area is fenced, in so doing, making the area an enclosure, though, free range chicken farming systems usually offer the opportunity for extensive locomotion and sunlight prevented by indoor housing systems.

Chicken meat which is in the class of white meat is generally consumed in all parts of the world and it is indeed very sweet and healthy. There are loads of free range farms that raise chickens and they are quite making huge profits from the business.

The Chicken and Turkey Meat Production industry includes free range chicken farms that raise chickens basically for meat production.

Downstream meat processors and food producers supply farmers with chicks, feed and payment, according to contractual agreements. Revenue is recorded in the final prices that free range chicken farmers receive per average weight of live chicken.

The free range chicken farming line of business in recent time has experienced positive trends in demand for chicken meat. Of course, increasing health consciousness among American meat consumers has boosted consumption of white meat such as turkey and chicken, which is also more affordable than beef or pork.

Going forward, the industry will continue to enjoy appreciable growth and free range chicken farmers will keep smiling to the bank. Falling input prices will enable free range chicken farmers to increase production volumes; on the other hand, many farms will consolidate to gain the benefits of economies of scale.

It is important to mention that in the united states; USDA free range regulations presently apply only to poultry and indicate that the animal has been allowed access to the outside and the USDA regulations do not specify the quality or size of the outside range nor the duration of time an animal must have access to the outside world (away from their cages).

There have been proposals to regulate by the USDA the labeling of products as free range within the United States. As at present, what constitutes raising an animal free range is entirely decided by the producer of that product.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a free-range chicken farming business and concentrate on the rearing and sale of chicken and egg. One thing is certain about starting a free range chicken farming business.

If you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your chickens and eggs because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Osmosis Free Range Chicken Farms is a world – class and licensed free range chicken farming business that will be based in the outskirt of Baton Rouge, Louisiana – United States. We have done our detailed market research and feasibility studies and we were able to secure 25 hectares of land to start our free-range chicken farming business.

Our free-range chicken farm is going to be standard farm hence will be involved in raising, processing and marketing chickens on a commercial level; we export live chickens, processed chickens and eggs to other countries of the world.

We are in the free-range chicken farming line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export live and processed chickens from the United States to other countries and over and above to make profit.

Osmosis Free Range Chicken Farms is well positioned to become one of the leading free – range chicken farming business in the United States of America, which is why we have been able to source for the best hands and machines to run the farms with.

We have put process and strategies in place that will help us employ best practices when it comes to raising healthy chickens as required by the regulating bodies in the United States of America.

At Osmosis Free Range Chicken Farms, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Osmosis Free Range Chicken Farms is a private registered free range chicken farming company that is owned by Mr. Douglas Mendez and his immediate family members.

The free – range chicken farm will be fully and single handedly financed by the owner – Mr. Douglas Mendez and his immediate family members at least for a period of time. He is well experienced and highly qualified to run this type of business.

3. Our Products and Services

Osmosis Free Range Chicken Farms is a standard free range chicken farms company that is committed to raising chickens for both the United States’ market and the global market. We are in the free – range chicken farms line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives.

These are the areas we will concentrate on in our free – range chicken farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing chickens on a commercial level; we export live chickens, processed chickens and eggs to other countries of the world.
• Broiler chicken production
• Roaster chicken production
• Fryer chicken production
• Cornish hen production

4. Our Mission and Vision Statement

• Our vision as a company is to become one of the leading free range chicken farming brands not just in the United States of America but also on the global stage.
• Osmosis Free Range Chicken Farms is a world class and registered free range chicken farms company that is committed to raising chickens for both the United States’ market and the global market. We want our chickens to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Osmosis Free Range Chicken Farm is a family owned and managed free range chicken farming business that intends starting small in Baton Rouge – Louisiana, but hopes to grow big in order to compete favorably with leading free range chicken farms and commercial poultry farms in the poultry industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is the reason why we are committed to only hire the best hands within our area of operations.

At Osmosis Free Range Chicken Farms®, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

Free Range Chicken Farm Manager

Human Resources and Admin Manager

• Accountant / Cashier
• Sales and Marketing Executive
• Free Range Chicken Farms Utility Employees

5. Job Roles and Responsibilities

Chief Executive Officer

• Relates, and applies the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section manager
• Ensure compliance during project executions
• Providing advice on the management of free range chicken farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the location and growth of chickens in our free-range chicken farm
• Responsible for overseeing the accounting, costing and sale of chickens in our free-range chicken farms
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Accountant / Cashier:

• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Accountable for developing and managing financial systems and policies

Sales and Marketing Manager

• Achieves external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of the business
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Field Workers / Contract Staff

• Responsible for daily collection of eggs
• Responsible for feeding chickens as instructed by the supervisor
• Responsible for cleaning the free-range farm environment
• Change the water for the chickens as instructed by the supervisor on a regular basis
• Handles farm implements and machines (hatchery) as instructed by the section manager / supervisor
• Assist in handling the chickens during sales
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the free-range chicken farming location and back to the designated store room
• Handles any other duties as assigned by the line manager.

6. SWOT Analysis

Osmosis Free Range Chicken Farms®, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard free range chicken farming company that will favorably compete with leading free range chicken farms and commercial poultry farms in the United States of America and in the rest part of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured free – range chicken farm that can favorably compete in the highly competitive commercial poultry farms cum free range chicken farms in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Osmosis Free Range Chicken Farms®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Osmosis Free Range Chicken Farms®, LLC;

Our strength as a free range chicken farm is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest chicken farming hatchery, tools and equipment that will help us raise chickens in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Baton Rouge – Louisiana in our payroll.

Our weakness could be that we are a new free range chicken farms company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection we will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard free range chicken farm rearing cannot be quantified, we know that there are loads of households, and businesses such as hotels and fast food restaurants that can’t do without daily supply of chicken meat. We are well positioned to take advantage of this opportunity

Some of the threats and challenges that we are likely going to face when we start our own free range chicken farming business are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engage in the rearing chickens and other birds) within same location.

There is hardly anything we can do as regards this threats and challenges other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The Chicken Meat Production industry and free range chicken farming business has greatly benefited from campaigns advertising the health benefits of chicken meat and eggs as a good source of protein.

No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed and canned chicken meat have rapidly improved revenue growth for the industry.

In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.

As a matter of fact, one of the new trends is that with the recent advancement in technology, free range chicken farmers can now comfortably monitor the flow of their chickens within the set perimeters / range as required by the regulatory authority, and they can as well successfully predict and produce the quantities of chickens or even eggs per time. This has indeed helped them in proper planning and budgeting for the business.

8. Our Target Market

Naturally, the target market of those who are the end consumer of free range chicken farm produce and also those who benefits from the business value chain of the free – range chicken farming business is all encompassing; it is far – reaching.

Every household consumes produce from free range chicken farms be it chicken or egg. So also, almost all hotels and fast restaurants sell chicken meat and eggs. In essence a free – range chicken farmer should be able to sell his or her chickens and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens and eggs not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our chickens and eggs to;

• Individuals
• Restaurants
• Fast food eateries
• Agriculture merchants

Our competitive advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income and most especially if the start – up capital for such business is minimal and this is why there are loads of free range chicken farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace free range chicken farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Osmosis Free Range Chicken Farms®, LLC is fully aware that there are competitions when it comes to selling chicken meat and eggs all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable free range chicken farming processes that can help us sell our chickens and eggs at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of chicken feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest free range chicken farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Baton Rouge – Louisiana under our payroll.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups free range chicken farming and commercial poultry farms and egg production companies in the United States) in the industry.

It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Osmosis Free Range Chicken Farms®, LLC is in the free – range chicken farming line of business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Osmosis Free Range Chicken Farms®, LLC;

10. Sales Forecast

Going by the market research and survey conducted, we were able to discover that the sales generated by a free – range chicken farming business depends on the size of the farm and of course the size of their marketing network.

We have perfected or sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income / profits from the year of operations and build the business from survival to sustainability with the shortest period of time.

We have been able to critically examine the free – range chicken farming business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of free range – chicken farming business that we run.

Below are the sales projections for Osmosis Free Range Chicken Farms®, LLC it is based on the location of our business and other factors as it relates to free – range chicken farming start – ups in the United States;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $500,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some free – range chicken farming business hardly make good profits is their inability to sell off their chickens and eggs as at when due.

Our sales and marketing team will be recruited based on their vast experience in the free – range chicken farming line of business and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Osmosis Free Range Chicken Farms®, LLC.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of chickens and eggs from the chicken meat production industry who are likely to become our customers.

In summary, Osmosis Free Range Chicken Farms®, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, households, hotels and restaurants and agriculture produce merchant et al.
• Advertise our business in agriculture and food related magazines and websites
• List our free – range chicken farming business on yellow pages ads
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business.

We intend growing our business which is why we have perfected plans to build our brand via every available means. We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our free – range chicken farming business.

Below are the platforms we will leverage on to boost our free – range chicken farms brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Baton Rouge – Louisiana
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Osmosis Free Range Chicken Farms®, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Some of the factors that will help you sell your chickens and eggs at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there are natural disaster in the location where you have your free – range chicken farm, then it will directly affect the prices of your chicken and eggs.

Over and above, if you want to get the right pricing for your chickens and eggs, then you should ensure that you choose a good location for free – range chicken farm, choose a good breed that will guarantee bountiful harvest, cut the cost of running your free – range chicken farm to the barest minimum.

And of course try as much as possible to attract buyers to your free – range chicken farm as against taking your chickens and eggs to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for our chickens and eggs is to sell them at competitive prices hence we will do all we can to ensure that the prices of our chickens and eggs of all sizes are going to be what other free – range chicken farmers and commercial poultry farmers would look towards beating.

One thing is certain, the nature of free – range chicken farming makes it possible for farmers to place prices for their chickens and eggs based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss.

• Payment Options

The payment policy adopted by Osmosis Free Range Chicken Farms®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Osmosis Free Range Chicken Farms®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of chickens and eggs without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our chickens and eggs.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a free – range chicken farm, there are some key factors that should serve as a guide. The breeds of chicken and numbers of chicken to be raised in the farms determines the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a free – range chicken farming business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our free – range chicken farm in the United States of America;

• The total fee for incorporating the business in United States of America – $750.
• The amount needed to acquire / lease a farm land  – $50,000
• The amount required for preparing the farm land (perimeter fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Osmosis Free Range Chicken Farms®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of chickens – $10,000
• The cost for acquiring the required working tools and equipment / machines / hatchery et al– $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost of launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of two hundred thousand dollars ( $200,000 ) to start a standard free – range chicken farm business in the United States of America.

Generating Funds / Startup Capital for Osmosis Free Range Chicken Farms®, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as free – range chicken farming.

No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Osmosis Free Range Chicken Farms®, LLC is a family business that is solely owned and financed by Mr. Douglas Mendez and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Osmosis Free Range Chicken Farms®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Osmosis Free Range Chicken Farms®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard perimeter fence around the range: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors (suppliers of chicken feeds and drugs) and other key players (chicken and egg wholesalers) in the industry: In Progress

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Poultry Manual

All you need to know about raising poultry.

The Complete Guide to Free Range Chicken Farming in the Philippines

Several articles on this website, as well as our Native Chicken Farming in the Philippines  guide cover native chicken farming in the Philippines which is, in general, carried out under free range or semi-free range conditions.

This article takes a closer look at free range chicken farming in the Philippines which can be done with a variety of poultry breeds including native Philippines chickens, non-native breeds, as well as hybrid breeds.

So let’s jump into some of the things you have to keep in mind if you want to successfully do free range chicken farming in the Philippines.

Site Selection for Free Range Chicken Farming in the Philippines

The very first and most important thing to keep in mind is that whether or not you choose a good site for your free range chicken farming venture in the Philippines will have a large impact on the chance of its success.

Many of the requirements are in line with what we have written about in our Native Chicken Farming in the Philippines   guide.

For example, the farming site should be flat and should not be in a tough terrain. Also, the site should be shaded with trees as this serves as a windbreaker and also helps protect the poultry from predators.

Separately, the site should be grassy to allow for enough pasture for free range chicken forage. There should be easy access to clean water and electricity as you will need them when maintaining your free range chicken farm in the Philippines.

Finally, the site should be far from roads and train tracks with high traffic to protect the birds from theft and possible spread of diseases.

Ensuring the Chickens Have a Ranging Area

Under a free range model of farming in the Philippines (and around the world), the birds need a ranging area around the house where they can be exposed to sunlight and also forage for their own food in the pasture.

As a rule of thumb, allow for at least one square foot per bird. That said, the larger area you have for the chickens, the better. To protect the birds, the pasture range should be properly fenced off with barbed wire, chicken wire, and a net. Other types of fencing materials such as wooden boards or iron sheets can be used as well.

Besides fencing the area off, make sure that there is proper water distribution throughout the ranging area and pasture area.

Also, if possible, ensure that the pasture area is situated among trees. And, that it is free of chemical agents and chemical fertilizers so as to provide the chickens with a healthier pasture where they can source clean food.

Chicken Housing for Free Range Farming in the Philippines

Just as properly selecting a site and providing enough space for the chickens, providing suitable housing is an important step in setting up your chicken farming enterprise.

Ideally, just like with the outside pasture, you should aim for one square foot per hen as your stock density. However, if you have limited space, two hens per square feet are acceptable as well.

The chicken house should have in-and-out openings on both sides to give the chickens easier access to the outside pasture.

Preferably, it should be elevated, and it must also be well ventilated.

For more details about what makes an ideal chicken house for free range chicken farming in the Philippines, check out our ebook about farming native chicken in the country .

And, if you want to get detailed step-by-step plans for a variety of chicken houses that you can build yourself, check out  Building a Chicken Coop , a great ebook full of practical advice by Bill Keene.

Building a Herbal Garden to Support Your Free Range Farming Venture

A herbal garden will be essential in your chicken farming venture – especially if you are planning to undertake organic farming.

The garden will be a great supplement in maintaining the health of your flock. Some of the most common herbs that you will find useful in your free range chicking farming venture in the Philippines include the following:

• Garlic:  It can serve as a natural antibiotic that you can give the chickens by either putting it in the feed or in the water they drink.
• Chilli: Can be useful for its antiviral and antibiotic effects.
• Oregano: You can give your free range chickens this if they are suffering from respiratory conditions.
• Ginger: Similarly to garlic, it can serve as a natural antibiotic.
• Lemongrass: You can its juice for detoxification.
• Guava: The leaves of guava plants can be used as an antibiotic.
• Ipil-Ipil:  Can be useful as an anti-parasitic and a de-wormer.

Of course, beside their medicinal value, the herbs can also be used for natural flavoring of chicken feed.

Equipment for Free Range Chicken Farming

Besides just fencing off a range and building a house for the chickens, you will also need to purchase a variety of equipment to support the chicken.

Among other items, you will have to buy drinkers, feeders, brooding equipment, heaters and heating bulbs, and chicken plucker machines.

Bedding / Litter for Free Range Chicken Farming in the Philippines

Bedding (also referred to as litter in its unused state) is material used for the comfort of the hens as well as for hygienical reasons. It is especially important during the brooding stage.

Generally, the bedding (or litter) should be changed on a regular basis with the frequency depending on how heavily it gets contaminated. Usually, it should be changed anywhere between two to three weeks.

One thing to make sure is that the bedding you use in your free range chicken house provides for proper ventilation. Some of the materials that can be used as litter include sawdust, rice straw, and rice hull.Usually, this can be after a duration of two to three weeks.

On a side note, after the bedding has been used, it can be used as a healthy organic manure.

Cleaning & Disinfecting Your Free Range Chicken Farm

Proper cleaning of the house, drinkers, and other equipment is crucial to the biosecurity of a free range chicken farming venture in the Philippines. It will protect your birds from infections and other diseases, and provide for an ideal environment to grow the chickens in.

Some of the steps you can do to ensure the cleanliness of your chicken farm include:

• Having a foot bath that is at least 4 inches deep where visitors can dip and disinfect their feet before entering the farm
• Using cleaning materials such as a dustpan, broom, brush, pale, and web broom to clean the farming equipment as well as the range and chicken house regularly
• Using detergents and disinfecting materials like chlorine and powder soap in addition to the above

Free Range Chickens’ Feeding Requirements

For free range chickens in the Philippines, you will need a feed formulation that roughly consists of:

• 26% protein (mainly from plants)
• 4% minerals and vitamins

You can either use commercial feeds or formulate your own free range chicken feeds where you directly control the quality of the ingredients contained in the feeds.

The feed you provide the chickens will also be naturally supplemented by the chickens’ foraging in their pasture.

To learn more about providing chicken with the right feed, get our Native Chicken Farming in the Philippines guide.

Providing Your Chicken with Clean Drinking Water

Just like with humans, clean drinking water is essential for the health of your chicken flock – and subsequently for the success of your free range chicken farm in the Philippines, and everywhere else in the world for that matter.

As one would expect, chickens are unforgiving when deprived of adequate drinking water – and in that state, they rarely hit their peak production capability.

Vaccination of Free Range Chicken in the Philippines

While it may not sound so at first, vaccination is acceptable under free range chicken farming in the Philippines.

In fact, for the best possible health of your chickens and performance of your farm, make sure that your flock has been vaccinated in a timely fashion against all of the possible diseases.

That is because any single disease puts stress on the chicken affected, and in turn, the chicken’s production will be negatively impacted.

To learn more about vaccination and biosecurity of chickens, check our chicken farming guide . And, of course, also consult with your local veterinary officer to find out what vaccines might be mandatory in your area.

Besides vaccines, you can also look at various other preventive medicines for your free range chickens to boost their survivability to the maximum possible extent.

Ensuring You Have Enough Manpower for Your Free Range Chicken Farm

When planning your free range chicken farm in the Philippines, make sure that you either have the time to take care of your farm all by yourself, or that you factor the costs of hiring extra help into your calculations.

The cost of the help will vary quite a lot depending on the region of the Philippines.

Learn More with Our Native Chicken Farming Guide

While the above should provide you with all of the basics necessary for you to start a free range chicken farm, if you are serious about the venture, we recommend you to get our Native Chicken Farming in the Philippines   guide which covers all of the topic above in furher details, as well as many other topics.

You can buy it for $9.99 through Gumroad by clicking here .

Native chicken farming

By Rene C. Santiago

Native chickens are typically raised in the backyards of rural households. They are commonly grown in small numbers of up to about 24 hens for egg production. Some farmers raise native chickens for meat, barter, or sale as an additional source of income for the household.

According to experts, the number of native chickens in the country is still the same as that of hybrid or commercial stocks. The government is giving the industry the proper attention and exerting efforts to improve native chicken farming because of the important role it plays in the economy, which includes the provision of additional income to small farmers, the scope/magnitude of the demand for native chicken in the local market, and the health benefits of the meat.

What is the Native Chicken?

Characteristics of native chicken:

In breeding native chickens, choose only the hens with superior characteristics, including the following: – Comb should be big, reddish, and smooth – Area around the eye and beak should be pale or whitish – Wattle should be soft and smooth – Vent should be big, round, moist, and pale – Pelvic bones should be soft and far apart

Select hens that are healthy, active, with shiny feathers, and a well-formed body so that it will produce a satisfactory number of fertile eggs. The ratio of roosters to hens should be maintained at 1:8. If the number of roosters exceeds this, it may lead to fighting and added feed cost. Select roosters that come from a flock of fast growers and are healthy and aggressive.

Egg collection

Hens normally lay eggs from 9:00 a.m. to 3:00 p.m. Egg collection should be done on a daily basis, with just one egg left in the nest to encourage hens to lay more eggs. This encourages the hens to take better care of the eggs. Regular collection will decrease the incidence of cracked and dirty eggs. It has also been proven to increase the rate of egg laying prior to incubation.

– Ensure that nests/laying areas are always clean. – Eggs to be incubated should be of appropriate size and form (ovoid shape), intact without cracks, and thick-shelled. You can determine if an egg is thick-shelled or free from cracks by gently tapping two eggs together. Thick-shelled and crack-free eggs sound fine and solid while thin-shelled and cracked eggs sound broken. – Store hatching eggs in a cool, dry place until these are ready for incubation. – Use a basket or box made of cardboard to store eggs. – Store hatching eggs for a maximum of 5-7 days prior to incubation. – If storage will exceed 7 days, eggs must be placed in the vegetable compartment of a refrigerator and should be taken out one day before incubation (whether this will be done by natural or artificial means). Artificial incubation is done using an incubator.

Broodiness is a characteristic of hens that can contribute to lower egg production. Hens naturally sit on eggs until they hatch. However, studies show that this practice slows down egg production. Thus, the use of an artificial incubator is deemed necessary. If a farmer does not have funds to buy an incubator, he can bring the hatching eggs to a commercial hatchery once a week and collect the chicks 21 days after, with fees based on an agreed cost per hatching egg.

Caring for Chicks

Caring for newly hatched chicks is a very important part of native chicken farming. The most delicate period of a chicken’s life begins from the time it is hatched up to one month of age. According to studies, this is the period when many chicks get sick and die.

To encourage hens to resume egg laying, it is best to separate the chicks from the hens immediately. Chicks are transferred to a brooder house, a place where chicks are confined from the day of hatching until such time when they can survive without added heat. This structure protects chicks from rain, strong winds, changing weather conditions, and predators. A medium-sized brooder house that has dimensions of 2 ft. x 3 ft. x 1 ft. can house 20-30 chicks from day 1 to about 3-4 weeks.

The following are some tips in caring for the chicks:

• Use a 1-watt incandescent bulb or light per head to provide sufficient heat.
• Ensure availability of water and feeds that can be easily accessed by the chicks. It is best for the chicks to feed and drink water immediately upon arrival in the brooder house.
• Use piles of old newspapers as floor cover or absorbent litter material where feeds can be scattered until chicks are 3-5 days old. Each day, remove the top layer of the pile to ensure that the feeds are new and the litter material is clean.
• After 3-5 days, there is no more need for floor cover. Instead, use a shallow feeder like a bamboo pole split in half or other designs made of wood, plastic, or galvanized iron.
• Immunize the birds against pests from age 7-9 days. Ask a veterinarian or technician about the proper ways of immunization.

Chicken Brooder House

Observe chicks’ behavior since this is a good indication of brooding temperature. If it is too hot, chicks tend to stay away from the source of light. If it is too cold, chicks tend to stay very close to the brooder. A good indicator that you have achieved proper brooder temperature (adequately balanced between hot and cold) is when chicks are equally distributed in the brooder house.

Caring for Grower Native Chicken

After a month in the brooder house, chicks are transferred to a bigger place on the ground (hardening stage). The cage, which should measure 1 foot per head, is used until the chick reaches 2 ½ months. This process allows the chicks to adapt and get stronger before they are let loose in the range. The growing stage is from 2-5 months of age. The growing area should have grass and legumes to minimize the cost of feeds and ensure good health of the grower chicks. Immunization against pests (Avian Pest/Newcastle Disease) at 28-30 days of age and every fourth month thereafter should be done. Coordinate with a veterinarian or technician for proper immunization.

Native chickens should be provided with ample housing structures where they can roost during the night, find shelter during rainy weather, and build nests when they are of laying age. Provide adequate range type housing for growers and breeders with 1-2 square meters per bird. Put birds of uniform age in a house to prevent fighting and disease outbreak. For enhanced breeder egg production, place the birds in separate cages with nests and range. They should also be fed with laying rations mixed with local feed materials such as rice bran, rice hull, copra, and corn.

Native chickens may be fed with regular feeds such as ground corn, rice hull, rice bran, copra meal, rice grits, corn bran, and even kitchen leftovers like rice, bread, and dessicated coconut. It is also recommended that chicks be given commercial starter feeds from hatching up to 1 month of age.

When the chick reaches 1 ½ months old, feeds may be gradually modified. The amount of commercial feeds may be reduced while regular feeds may be increased. The chicks should also be trained to feed on available sources in their surroundings.

Native chickens may be fed with feeds mixed at home with 50% rice bran, 20% corn, and 30% copra. If desired, the feed concentration may also be 75% of the said mix and 25% commercial feeds. Ensure that the feeder is filled no more than 1/3 its capacity to avoid feed wastage.

Providing Health Care

The following are some guidelines to prevent diseases of native chickens: – Ensure cleanliness of the housing area, feeders, waterers, and any other equipment prior to introducing a new flock. – Provide the chickens with sufficient and balanced food nutrients to increase their resistance to diseases. – Administer vaccines for Avian Pest and Avian Pox.

Treatment for Common Diseases of Chickens

Respiratory disease : Confine sick birds for 1 week and put medication in the water. Deprive the birds of water for 2-3 hours before allowing them to drink.

Fowl Pox : Put tincture of iodine on the wounds every day. Provide the birds with medicated water. Administer vaccine at 2 months of age to prevent Fowl Pox.

Avian Pest (NCD) : Birds should be vaccinated against Newcastle Disease at 1 week of age or between 7-10 days of age; revaccinate at 28-30 days of age to prevent contracting pests since Avian Pest can wipe out a whole flock. Immediately separate sick birds from the healthy ones and confine them in another house/pen. Birds that die from sickness should be buried in the ground or burned.

Consult a veterinarian or technician once any unusual health condition is observed.

This article was first published in agriculture.com.ph

Read more about Urban Farming with MB .

Chicken Farming Business Plan For Beginners

How to start poultry farming business – chicken farming business plan for beginners.

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

• Layer Chicken Breeding : These are mainly used for egg production.
• Broiler Breeding : It is used for chicken meat production.
• Hatchery : Is for hatching new chicks.
• Poultry feed : It produce feeds for other poultry farms.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

• Half litter
• Deep litter

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc.Hightop Poultry Equipmentis one of the leading chicken cage and poultry farm equipment manufacturer in China,contact usnow to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some otherpoultry cage accessorieslikedrinkers,feeders, Parches, crates, nests,lighting system,egg incubator,waste disposal system, etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like –Automatic egg collector,automatic feeding system,automatic manure removal machine,disinfectant fogging machineand cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system,disinfectant fogging machineandventilating systemcan help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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