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Updated: November 19, 2023

4 Proven Upwork Cover Letters To Save You Time And Win More Jobs

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This article is about writing effective Upwork cover letters / proposals , so you can spend less time looking for clients and more time doing paid work.

Readers have gotten results like this:

“Not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!”
  • 4 Proven Upwork Cover Letter Templates
  • How To Avoid Upwork Scams And Find The Best Jobs
  • What Ivan Did To Beat 50+ Freelancers On Upwork
  • 8 Keys To A Killer Upwork Profile
  • How To Compete With Cheap Freelancers On Upwork
  • How Justin Went From $9 to $50/Hour On Upwork In 12 Months
  • How Susan Earned $1,375 Her First Month On Upwork
  • 81 Best Paying Freelance Jobs On Upwork

Upwork is the largest freelance marketplace online, with thousands of jobs posted every day.

Getting started as a freelancer on Upwork can be tough, because you’re often competing with dozens of other freelancers for a single job, and many of them are well established on the platform, with lots of great ratings and reviews.

So, how can you compete?

Well, it helps to submit A LOT of proposals.

In the words of Wayne Gretzky…

You miss 100% of the shots you don’t take.

And it follows that the more shots you do take, the more likely you are to score.

But you should also ensure that you’re submitting QUALITY proposals, proposals that will help you stand out from the crowd and give you a solid chance of winning the job.

So, QUALITY and QUANTITY.

That’s what you should be aiming for.

And that’s where the following list of Upwork sample cover letters can help. They will enable you to apply for more jobs without resorting to obvious copy-and-paste tactics.

Each sample below is derived from a real cover letter that won a real job on Upwork.

I’ve included screenshots of the original job postings and cover letters so you can see exactly what the job was and how it was won.

Below each sample you’ll find a corresponding template you can use to quickly craft your own proposal for ANY job on Upwork.

There are 4 templates in total:

The Short And Sweet

The screencast standout, the honest newbie, the quick lister.

Note that each sample you’re about to see was submitted by a member of our private Freedom Business Builder community. Two of them were responses to job invites, and two were cold pitches.

Before we dive in...

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Alright, here are the cover letter templates…

This first proposal sample comes from Justin, a freelance web designer and digital marketer.

The Job Description

The cover letter.

Justin was hired for the job at $50/hour.

The Template

Justin explains:

I typically use the same model for Upwork proposals: I ask about 3-4 relevant questions about the job in the first paragraph, and I qualify myself in the second paragraph.

So the template is as follows:

Hello [Client Name] , [If applicable: Thanks for the job invite.] It’s a pleasure to meet you. [Ask 3-4 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] [Qualify yourself briefly here. 1-2 lines that communicate why you’d be a good fit for this job.] Best regards, [Your Name]
  • Justin addressed the client by name at the beginning of his cover letter, even though the client never mentioned their name in the job description. Often you can find the client’s name mentioned in the reviews section of their profile. Going to the effort of finding their name and including it in your proposal will help you stand out from the crowd.
  • Keep in mind that Justin was invited to this job, which gave him a much better chance of being hired. I asked Justin about this and he believes the key to getting hired is his strong profile and track record on Upwork.
  • Justin taught himself web design in a two-month period, then started on Upwork at $9/hour. A little more than a year later he’d also taught himself digital marketing and was earning $45-55/hour consistently. Read more about his journey to Upwork success here .

This next proposal sample comes from Natalia, a freelance copywriter.

Upwork Cover Letter: Natalia Job Description

See Natalia’s screencast here:

Natalia explained to me via email:

This was my very first proposal screencast. It saves time to make a screencast to review a client’s website rather than writing endlessly to explain what you mean. This proposal was an answer to an invite to apply, but he invited a few people so I wanted to stand out.

The client was impressed:

Upwork Cover Letter: Natalia Client Response

Natalia ended up getting paid $350 for this job, but that wasn’t the end of it:

I’m still working for this client, and he is constantly thinking up new jobs I can do for the campaign because he is always happy with my work.

Upwork Cover Letter: Natalia Result

First, a warning:

  • You should be selective including screencasts as part of you cover letter. They are are not always appropriate. Use them if you find yourself trying to explain something to a client in writing that would be more easily explained on screen.

The template is as follows:

Hello [Client’s Name] , [If applicable: Thank you for your invitation.] [Share a link to your screencast and briefly explain what it contains. You want to give the client a compelling reason to click the link and watch. Tell them what benefit they will get from it and note that it will only take up a few minutes of their time.] [1 paragraph explaining why the job appeals to you. Bonus points if you can share why the goals of the client resonate with you personally.] [1 paragraph sharing an example of your work, ideally closely related to the job you’re applying for.] If you want to collaborate with me let’s discuss it in more detail over the chat. Kind regards, [Your Name]
  • Pro Tip Use the free version of Loom to create and share screencasts effortlessly.

This next proposal sample comes from Gray, a freelance graphic designer.

Gray was hired to do the job at a 10% discount, but that was only the beginning. As he explained to me via email:

This also led to ongoing work and was for the guys who I am pricing up that $8,000 job for. Its looking like it is going to be a bit more than that btw. Its for a complete game, and Im currently going through the spec with them bit by bit.

Gray explains:

I came at it with an honest approach and said basically ‘look, I have a lot of experience, but none on upwork, help me out and Ill do it for a 10% discount. Win win.’
Hello [Client’s Name], I’d really like to work with you on this one if possible! I do have a couple of questions, but first I’d like to make you an offer and some background so you can check my work out. [Short paragraph explaining your work experience relevant to the job.] However, I am new to Upwork and looking to get a few clients that I can build upon. If you take a look at my work and feel that I could help you, I’ll do it for a 10% discount. You’ll get all the expected stuff like a great professional service and a fast turn around, at a bit less, and I get a bit more exposure. [If applicable, include a link to your portfolio website here, or invite the client to check out the work samples you’ve attached to your proposal.] [Ask 1-2 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] If the above offer sounds like something you would be interested in, I’d love to hear from you. Regards, [Your Name]

Note that the template above doesn’t contain the word TOKYO, which was included at the top of Gray’s cover letter. Gray added that as a response to the client’s request at the bottom of the job description. Many clients use this trick to quickly determine if you’ve actually read the job description.

So… make sure you actually read the job description!

This next proposal sample comes from Susan, a freelance editor and proofreader.

Upwork Cover Letter: Susan Job Description

Susan explained to me via email:

I bid $125, and it was accepted immediately. This job took me 90 minutes to complete and 30 minutes to double check. As this was a legal document, I was careful to edit in a way that did not change the meaning of any of the sentences. This Swiss lawyer had English that was near perfect. I delivered the files within 2 hours and the client added a $40 bonus to my payment and left me 5-star feedback. $165 for 2 hours is a pretty good rate.

Upwork Cover Letter: Susan Review

Hi [Client’s Name], I would be happy to work on your [document/job/whatever] immediately. [Numbered list covering the most important requirements mentioned in the job description, and how you plan to meet them. This shows that you fully understand what’s needed and have a plan for making it happen.] [1-2 paragraphs detailing your background/expertise, as relevant to the job at hand.] What you’ll receive: [Short list that paints a clear picture of what you will deliver (and by when) should the client hire you to do the job.] Send me a quick message and we can figure out if we are a good fit to work together! [Your Name]
  • Not included in the template: the “Code 833” at the top of Susan’s proposal. This was a response to the client’s request hidden within the job description. Many clients use this trick to quickly determine if you’ve read it thoroughly.
  • Want to know how Susan earned €1,226 in just her second full month working online? Check out an interview with her here .

What To Do Now

Five things:

  • Pick your favorite template above, jump on over to Upwork, find some jobs you like, and use that template to quickly craft and submit effective proposals. (Make sure each proposal counts by learning how to avoid scams and find the best jobs on Upwork .)
  • Report back and share in the comments below what kind of response you receive.
  • If you’re not getting any response at all, screenshot one of the jobs you’ve applied for, and your cover letter, upload both screenshots to imgur , and post the links in the comments below. We’ll take a look and suggest some changes to help you get more responses and win more jobs.
  • Join 23,371 subscribers and sign up for our weekly newsletter below. You’ll receive an email every Friday packed with tips and insights to build your online business.
  • If you’re looking to improve your skills so you can win more jobs on Upwork, check out this list of FREE top-rated courses on Udemy (updated daily).

Get more Upwork success tips

This article is part of an 8-part series:

About The Author

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38 thoughts on “4 Proven Upwork Cover Letters To Save You Time And Win More Jobs”

Hi, I have been an Upworker for the past several years. But of late, only very few clients are contacting me for jobs, and I could not figure out the reason. After going through community discussions, I figured out that rewriting proposals can help a bit. So I am trying to do that. This blog post is really interesting, and I could get some ideas from this. Thanks a lot for sharing.

Confirm that this approach to proposal writing works well. I get about 50% of the answers. Thanks Niall!

Hey, Thank you so much! I read your blog post the previous night and sent a proposal according to your first 1. The short and sweet. I applied it and tomorrow morning I saw a reply from that client. Thank you so much. It is crazy. I am going to subscribe you to get more and more beneficial posts.

Hi Nail, I read this writeup and some other posts (the profile remodeling and scam flags) and I have to say, I was really pumped and I put them to work. A few days later, I got my first gig. I finished in record time and got an excellent review. It’s just that after that, I’ve got nothing else. After a lot of proposals using the techniques above, I get a few responses but nothing serious. Any advice? Thanks for the tips and the first job, tho’ and thanks in advance for any tips. David

It could be a number of things, hard to know just from what you’ve written. But ultimately pitching for jobs on Upwork is a numbers game. You have to keep pitching as much as you can and perhaps even lower your rate to get the first few jobs and reviews. Once you have more reviews it becomes easier to get jobs.

Thanks a lot Niall Doherty,

Your Cover letters really helped me to win more jobs on Upwork.

Thank you again!

Thanks for the helpful tips. I’ve already had some successful contracts on upWork, and do use some of the ideas (such as addressing by name.) I’d like to increase my percentage of contracts won, and hope to do so by following some of your other tips. I’ll report back next week, after I’ve tried a few. Cheers!

Thanks for an excellent resource. For once, Google’s #1 search result truly deserved to be #1

Hi Sir Niall, Good day! I just sent my proposal today and hopefully, I’ll get a response soon. Here’s the link to my cover letter and the job posted. https://imgur.com/a/YOwNZdJ Thank you, Joshie

i won my first client in just 5 minutes thanks a lot

I cannot thank you enough for sharing this information! I used a mix of a The Honest Newbie & The Quick Lister for my very first proposal on UpWork. I got a contract back later that day!

Glad to hear that, Sam. Well done!

Hi Niall, I have been trying to freelance on Upwork for the last few months, but am getting little interest from potential clients. I am an architectural designer with 13 years experience, but have no college degree. I write cover letters offering to help with the problem the clients listed about design or construction, list the services I can give them, attach samples of my previous work, and tell that I am ready to start if they are interested. So far nobody is. It is discouraging to keep submitting offers for work that are ignored, when I try to be friendly, professional, and interested. What am I doing wrong do you think?

It’s hard to know what the issue is based only on what you’ve shared here. But first thing I’d say is that if you’ve submitted less than 20 proposals, you should keep trying. You can keep tweaking and experimenting with your proposals, but ultimately Upwork is a numbers game. Even the best freelancers on there probably win no more than 30% of the jobs they pitch for. And starting out it’s probably more like 5-10%.

Secondly, it might be worth lowering your rate for a while, if you haven’t already. Do that in combination with the Honest Newbie template above and see how you get on.

Thank you Nial.

I combined your two templates No.4 + No. 3 in order to write my proposal yesterday. And I got the first job out of 5 proposals.

I really appreciated it!!!.

Great job, Olivia!

Woow! Niall, this is an amazing content and excellent guides to upwork. Thank you and keep it up.

Thanks, Nicholas 🙂

Thanks a lot for your suggestion. Great work! I will definitely try in this process.

THANK YOU SO MUCH FOR THIS! I was able to get my first job within my first round of sending out only 6 proposals because of these templates! As a student this was such a great feeling.

That’s great, Christine! Well done 🙂

Update, not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!

You’re crushing it 🙂 Thanks for reporting back!

Hi Niall.. As i am new to upwork.com. I am so.much disturb due to not getting a perfect contract here on upwork. i quit my job as a teacher. But when i started sending proposals here it didn’t worked out. Will these templates of yours help me out in getting the desired job

You’ll do better with these templates than without them, Hussain. Give them a try!

wonderful, i have been much disturbed with this cover letter but now am ok.

Hi Niall Doherty. My name is Jay and Thank you for sharing your great experience Knowledge here. I has just start on upwork. and this will be big help for me. If i says honestly then i was completely tired because there is no activity acting on my profile. i have tried many things to get clients but i just got only one client in a month which is not good. and was looking for guidance and it’s my pleasure that i meet you here on your home(website). I have just read your most of articles and i would like to follow your steps. I am very exciting to leave a screenshot of my next success here on your site by following your words. do you like to give me any suggestions!! great regards, Jay R.

Thanks a lot! This information is so valuable. Hoping to get project soon.

This article really gave a boost to my aspirations. I believe you have just jump started my career on Upwork. Thank you.

Thanks for all the super helpful info!

This article is very helpful, thank you so much for this

Thank you very much!! Valuable info

So, Susan, in her linked interview, mentions a specific course she took with you, Niall (or perhaps it’s one you made?). She mentions that this course was what she believed helped her in her 30-day experiment with Upwork. I’ve clicked around and can find nothing but the Facebook group. What is the course she’s referring to, and are you still offering it?

Yes, I had a course (originally called “3 Months -> $1k” … later rebranded as “Freedom Business Builder”) that was available for almost 3 years but I closed it at the end of November 2018. The Facebook group for the course is still active and our Patreon supporters get access to it.

Are you looking to do similar work to Susan?

Thanks for replying, Niall! Yes I am looking to do the same line of work. I’ve landed a few jobs and would love some tips about how to really take off on Upwork.

Really Good. I strongly recommend this article

Thanks really find this article useful,will try follow the tempelates with my own works,appreciate.

Thank you so much for this, i find very helpful. I will definitely make use of these templates especially the 1st and 4th ones. Thanks once again

Leave a Comment Cancel reply

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How to Write a Winning Upwork Cover Letter (+Sample)

How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

Canned cover letter I used in the early days

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

  • I knew then that I didn’t crack the code.
  • Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

The graph shows I was hired more often than my interview rate.

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

An Upwork job post with additional questions

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

A sample Upwork job post looking for a writer

Here’s one of the answers I got:

An Upwork proposal with one-liner answers

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

A canned cover without any personalization

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

A job post with the client’s name

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

An Upwork job post without the client’s name

But on the client’s recent history, you will find two mentions of his name there.

Finding the client’s name on his recent history

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

Gave a hint to my client that I've read their about me page

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

  • Make a suggestion
  • Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

A client looking for a content writer for his travel website.

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

  • Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
  • Include links to show him what I mean.
  • Suggest how I can do the same.
  • Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

A job post with a low rate

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

Recent job history of a low rate project

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

How the client responded to my samples in the cover letter

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

  • Hit that reply button over there to continue our conversation. (Favorite)
  • How about we hop on a five-minute call to discuss your business needs?
  • If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

  • OneNote (favorite)
  • Google drive
  • Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

A collection of my own Upwork cover letters that worked.

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

A cover letter I used to land a premium deal with a client.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

  • Go back to Upwork and apply what you have learned from this article.
  • Use the template and check my sample for inspiration.
  • Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

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Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

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I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

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Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

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Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

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Thanks Alan. Let me go back and re-strategize

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Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

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I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

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thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

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Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

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Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

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Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

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That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

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Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

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Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

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Thank you Alan! hope it works. Good luck for everyone.

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Hey Alan! Best inspiration tip, Thanks alot.

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Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

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Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

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5 Cover Letter Samples For Upwork: Tips For Success And Mistakes To Avoid

In the fast-paced world of freelancing, effective communication is vital to securing projects and building a successful career. One of the most crucial elements of your Upwork profile is the cover letter.

A well-crafted cover letter can make all the difference in grabbing the attention of potential clients , distinguishing yourself from the competition, and ultimately landing the gig.

In this comprehensive guide, we will   dive into the essential strategies and tips to help you master the art of writing compelling Upwork cover letters.

Understand the client's needs

One of the most crucial aspects of writing an effective cover letter on Upwork is demonstrating your understanding of the client's needs.

5 Cover Letter Samples For Upwork
  • Overly Long Letters: Keep your cover letter concise. Aim for 200-300 words.
  • Lack of Proofreading: Typos and grammatical errors can make a poor impression. Proofread your cover letter carefully.
  • Follow these steps to write a compelling Upwork cover letter:

    • Analyzing the Job Post: Carefully read the job description. Identify the key skills and requirements.
    • Crafting the Introduction: Start with a friendly greeting and mention the job title. Introduce yourself briefly.
    • Showcasing Your Skills: Highlight your relevant skills and experiences. Use bullet points for easy reading.
    • Ending with a Strong CTA: Conclude with a call to action. Invite the client to schedule an interview or discuss the project further.

    Example Breakdown:

    Introduction:

    "Hi [Client's Name],

    I’m excited to apply for your web development project. With over five years of experience in web development, I have the skills and expertise to deliver high-quality results."

    Skills Highlight:

    • Proficient in HTML, CSS, JavaScript, and PHP
    • Experience with responsive design and cross-browser compatibility
    • Strong problem-solving skills and attention to detail

    Relevant Experience:

    "I recently completed a project for a client where I developed a custom e-commerce site that increased their sales by 30%."

    Call to Action:

    "I would love to discuss your project in more detail. Please feel free to reach out to schedule a call."

    I’m thrilled to submit my application for your graphic design project. With a background in graphic design and a passion for creativity, I’m confident I can bring your vision to life."

    • Expertise in Adobe Creative Suite
    • Experience with branding and logo design
    • Strong visual communication skills

    "I designed a new logo for a startup that significantly improved their brand recognition and customer engagement."

    "I look forward to the opportunity to discuss how I can contribute to your project. Let’s schedule a time to chat."

    I’m eager to apply for your content writing project. With a strong background in content creation and SEO, I can help you create engaging and optimized content."

    • Proficient in SEO best practices
    • Experience with blog writing and article creation
    • Strong research and editing skills

    "I’ve written numerous articles for a tech blog that have consistently ranked on the first page of Google."

    "I’d love to discuss your content needs further. Please get in touch to arrange a meeting."

    Addressing the Client: Always use the client's name if it's available. It shows attention to detail and genuine interest.

    Tailoring Your Proposal: Customize your cover letter to reflect the specific job requirements. Mention details from the job post to demonstrate your understanding.

    Keyword Integration: Use relevant keywords from the job post naturally within your cover letter to increase visibility.

    SEO for Proposals: Just like SEO for web content, using the right keywords can make your proposal more discoverable and relevant.

    Highlight what sets you apart from other freelancers. Whether it’s a unique skill, a specific experience, or a distinctive approach, make sure to emphasize your unique selling proposition.

    Clarity: Be clear and concise in your writing. Avoid jargon and overly complex sentences.

    Professionalism: Maintain a professional tone while being friendly and approachable.

    Enthusiasm: Show genuine enthusiasm for the project and the opportunity to work with the client.

    Layout: Use a clean and simple layout. Break your text into paragraphs and use bullet points where appropriate.

    Readability: Choose a readable font and size. Avoid large blocks of text.

    Professional Appearance: Ensure your cover letter looks professional and polished. Pay attention to spacing and alignment.

    Timing: Follow up if you haven’t heard back within a week.

    Politeness: Be polite and professional in your follow-up message.

    Persistence: Show continued interest without being overly pushy. A gentle reminder can keep you top of mind.

    What is the best length for an Upwork cover letter?

    Aim for 200-300 words. Keep it concise and to the point.

    How can I make my Upwork cover letter stand out?

    Personalize your cover letter, highlight relevant skills and experience, and maintain a professional yet friendly tone.

    Should I include a portfolio in my Upwork cover letter?

    Mentioning your portfolio is a good idea. Provide links to relevant work samples.

    How often should I follow up after submitting a cover letter?

    Wait about a week before following up. Be polite and express continued interest in the project.

    What are common mistakes to avoid in an Upwork cover letter?

    Avoid generic openings, overly long letters, and typos. Make sure to customize each cover letter to the specific job post.

    Can I use a template for my Upwork cover letter?

    While templates can provide structure, always personalize each cover letter to the job and client.

    Writing an effective Upwork cover letter is an essential skill for freelancers. By understanding the basics, avoiding common mistakes, and personalizing each proposal, you can increase your chances of success on the platform. Use the provided examples and tips to craft compelling cover letters that will help you stand out to potential clients and win more projects.

    Letter Templates & Example

    10 Impressive Cover Letter Examples for Upwork: Stand Out from the Crowd

    Letter sample 032

    Are you struggling with crafting the perfect cover letter for your Upwork proposals? Look no further! We’ve compiled a list of cover letter examples for Upwork that you can use to kickstart your writing process. These examples cover a range of industries and job types, so you’re sure to find something that resonates with you. And the best part? You can easily customize and edit these examples to fit your unique skills and experiences. No more staring at a blank screen, wondering where to even begin. With our cover letter examples, you’ll be well on your way to submitting winning proposals on Upwork. So what are you waiting for? Let’s get started!

    The Best Structure for Cover Letter Examples for Upwork

    When applying for freelance jobs on Upwork, your cover letter is often the first impression that potential clients will have of you. So, it’s important to make sure that you’re putting your best foot forward. One way to do this is by structuring your cover letter in a clear and concise way. Here’s a breakdown of the best structure for cover letter examples for Upwork:

    1. Start with a personalized greeting: Begin your cover letter by addressing the client by name. This shows that you’ve taken the time to customize your application and are genuinely interested in the job.

    2. Introduce yourself: Share a bit about yourself and your experience in the industry. Highlight any relevant skills or achievements that make you stand out from other candidates. Keep in mind that this should be brief and to the point.

    3. Show your understanding of the client’s needs: Read the job description carefully and demonstrate that you understand the client’s needs. Explain how you can help them achieve their goals and solve any problems they may have.

    4. Give specific examples: Provide examples of previous work or projects that are relevant to the job at hand. This helps to give the client a sense of your style and level of expertise.

    5. Explain why you’re the best fit: Summarize why you’re the ideal candidate for the job. Highlight your strengths and explain how they align with the needs of the client.

    6. End with a call to action: Conclude your cover letter by thanking the client for their time and consideration. Encourage them to take the next step by interviewing you or reviewing your portfolio.

    In summary, a well-structured cover letter should be personalized, brief, and to the point. By following these guidelines, you can increase your chances of landing your dream freelance job on Upwork. Best of luck!

    Cover Letter Sample for Data Entry Job

    I am excited to apply for the Data Entry position you have posted on Upwork. I have been working in this field for years, and I know that my experience and skills are what you are looking for. I am confident that I can exceed your expectations and deliver outstanding results.

    As a Data Entry professional, accuracy, efficiency, and speed are the core values that I possess. I understand that the data you handle is sensitive and critical to your business. Thus, I am willing to undergo additional training, if required, to ensure that I can meet your specific needs and requirements.

    Thank you for your consideration. I am looking forward to hearing from you soon.

    Best regards,

    [Your Name]

    Cover Letter Sample for Virtual Assistant Job

    Hello there!

    I am thrilled to submit my application for the Virtual Assistant position you have advertised on Upwork. With years of experience in administrative and customer service, I am confident that I can provide excellent support to your business.

    I have a strong command of various administrative tools, including Google Suite, Trello, Basecamp, and Asana. I am also proficient in managing emails, appointments, and social media accounts. As a Virtual Assistant, I understand the importance of being proactive, organized, and detail-oriented, which are all essential skills that I have honed over the years.

    I look forward to discussing how I can help you and your business. Thank you for considering my application.

    Cover Letter Sample for Content Writing Job

    Dear [Client Name],

    I am excited to apply for your Content Writing job posting. As a skilled writer and editor, I believe that I can produce high-quality content that meets your needs and exceeds your expectations.

    I have experience in various forms of content writing, such as blog posts, website copy, social media content, and product descriptions. I am proficient in research and can write on a broad range of topics. I can also adhere to your editorial guidelines and produce content that is both engaging and informative.

    Thank you for your time and consideration. I would love to discuss how I can contribute to your content needs further.

    Yours truly,

    Cover Letter Sample for Graphic Design Job

    Dear Hiring Manager,

    I am excited to apply for your Graphic Design position and showcase my expertise in creating visually appealing designs that capture your audience’s attention.

    I have extensive experience in various design software such as Adobe Photoshop, Illustrator, InDesign, etc. Additionally, I am well-versed in identifying the target audience and tailoring designs to meet the client’s needs. I can produce designs for a variety of mediums, including print, digital, and web.

    Thank you for considering my application. I am looking forward to the possibility of contributing my skills to your team.

    Cover Letter Sample for Translation Job

    I am interested in your Translation job posting and am confident that I can deliver accurate and professional translations in a timely fashion. I am knowledgeable in both the source and target languages and proficient in using various translation tools.

    I have an extensive background in translating various forms of content, including academic papers, legal documents, marketing materials, and web content. I can produce high-quality translations that are tailored to the client’s needs while maintaining their intended meaning and tone.

    Thank you for reviewing my application. I am available at your convenience to discuss how I can help you with your translation needs further.

    Cover Letter Sample for Social Media Marketing Job

    I came across your Social Media Marketing job posting and believe that I can help you develop and implement a winning social media strategy. I have years of experience in social media marketing and can produce results-driven campaigns that engage your target audience and increase brand awareness.

    I am proficient in using various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. I have experience in creating social media content, developing social media calendars, and tracking social media analytics. Moreover, I can tailor my approach to meet your specific business objectives and goals.

    I appreciate your consideration and would love to discuss how I can help you achieve your social media marketing goals.

    Cover Letter Sample for Web Development Job

    I am excited to apply for your Web Development job posting on Upwork. With years of experience in web development, I am confident that I can deliver the optimal website for your business.

    I have a strong command of various programming languages, including HTML, CSS, JavaScript, and PHP. Additionally, I am proficient in development frameworks such as React, Angular, and Laravel. I am well-versed in designing responsive websites that are optimized for search engines, fast, and user-friendly.

    I appreciate your consideration and look forward to discussing your project further.

    Kind regards,

    Tips for Writing Cover Letters for Upwork Jobs

    Upwork is one of the largest online marketplaces where businesses and freelancers connect for work. Whether you’re entirely new to Upwork or looking to improve your chances of landing more jobs, one of the most crucial parts of the application process is to write a killer cover letter. Here are some tips to help you create a cover letter that will get you hired:

    Keep it concise and personalized

    Avoid writing a long, rambling cover letter. Instead, make it short and to the point. Focus on the main points, and draw attention to your strengths and accomplishments. Also, make sure to personalize each cover letter for the job you are applying for. Research the company and the job description, and incorporate this knowledge into your letter. Doing so will demonstrate your interest and increase your chances of getting hired.

    Showcase your experience

    When applying for a job through Upwork, it is essential to highlight your experience and success. Mention any relevant projects or clients you have worked with before, and how your skills and knowledge have helped these businesses. Be specific about how you have contributed to projects in the past and emphasize how you can help the potential client solve their problem.

    Highlight your skills and achievements

    Understand the job requirements and include in your cover letter how you meet these requirements with your skills and accomplishments. You should highlight what you bring to the table by explaining how your skills make you the best candidate for this particular job. Provide examples of how you have utilized your skills to solve problems in past projects or roles. Show that you have what it takes to get the project done.

    Add a call to action

    Conclude your cover letter with a call to action, letting the client know what you can offer them and that you are excited to work with them. Let them know that you are looking forward to hearing back from them, and they can contact you for further questions or to discuss the project in more detail.

    By following these tips, writing a compelling cover letter for Upwork will become easier and will help you land not only more jobs but also the right jobs for you. Remember that your cover letter is an extension of yourself on paper. It should be thoughtful, concise, and show your potential client just how qualified and passionate you are.

    FAQs about Cover Letter Examples for Upwork

    What is a cover letter and why do I need one for Upwork?

    A cover letter is a written document that accompanies your Upwork job proposal. It is a way for you to introduce yourself, sell your skills, and show the client why you are the perfect candidate for the job.

    How can I make my cover letter stand out?

    To make your cover letter stand out, you should customize it for each job you apply for. Use specific examples to show how you can help the client achieve their goals, and demonstrate that you have read and understand the requirements of the job posting.

    Can I use a cover letter template for my Upwork proposals?

    Yes, you can use a cover letter template as a starting point for your Upwork proposals. However, you should customize the content to fit the job posting and to reflect your unique skills and experience.

    How long should my Upwork cover letter be?

    Your Upwork cover letter should be concise and to the point. Ideally, it should be no more than one page long, and should highlight your most important qualifications and skills.

    What should I avoid including in my Upwork cover letter?

    You should avoid including irrelevant information in your Upwork cover letter, such as personal details or unrelated work experience. Additionally, do not copy and paste your resume into your cover letter – the two documents should complement each other.

    Do I need to include my hourly rate in my cover letter?

    It is not necessary to include your hourly rate in your Upwork cover letter – you can discuss this with the client once they have expressed interest in working with you. However, if the job posting includes a budget range, you can mention that your proposed rate falls within that range.

    Should I include a call to action in my cover letter?

    Yes, you should include a call to action in your Upwork cover letter. This could be a request for an interview or for the client to review your portfolio. It shows that you are proactive and interested in the job.

    Thanks for reading, and happy job hunting!

    We hope these cover letter examples have been helpful in guiding you towards a successful proposal on Upwork. Remember that crafting a personalized and effective cover letter is crucial to standing out from the competition and ultimately landing your dream project. Keep practicing and refining your approach, and don’t forget to visit our site for more guidance and inspiration. Here’s to your next great opportunity!

    5 Effective Cover Letter Samples for Upwork Proposal to Win Your Dream Project Top 10 Sample Cover Letter for Upwork Customer Service to Boost Your Chances of Getting Hired 10 Effective Cover Letter for Upwork Proposal Sample Templates You Can Use Today Guide to Writing an Effective Cover Letter for Upwork Template How to Write an Effective Proposal Letter for Upwork: A Step-by-Step Guide The Perfect Sample Cover Letter for Upwork Proposal: Ace your Freelance Applications

    So, you want to create winning cover letters on Upwork? Read this

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    Are you dreaming of landing freelance clients remotely and get the control to quit your job?

    The first step is writing a cover letter on Upwork that wins a client over to your side. In this guide, you and I will dive deeper into what good and bad proposals look like and the specific steps to master writing them.

    You’ll need to know less than you think and practice more but don’t worry, we’ll cover everything you need. This is the best skill you can master to earn money on the side. I know that’s a bold statement and think about it: even if you could do nothing else, you can offer to help businesses write proposals or sell their services for them. 

    I take a different approach than most others because I don’t feel good about coming across as salesy. To my luck, it turns out to work really well as you might have seen in the case studies here .

    The trade-off is that it requires more work than the average freelancer puts in, so truth be told, this is not for everyone. If you feel lazy and freelancing isn’t that important to you, no judgment from me but this probably isn’t what you are looking for.

    With that note out of the way, let’s dig in!

    Update : I prepared an article on writing strong Upwork proposals over at Millo in case you are serious about landing clients.

    No matter if we are looking for a freelance gig, a traditional job, running a marketing campaign, writing copy or anything else that has an element of persuasion to it, we tend to win by first understanding what the client is looking for before crafting what we’ll show them.

    To make this guide on writing a winning cover letter on Upwork very real, let’s first upload a project to the website and see what happens before we dive into the nitty-gritty of how to master the Upwork proposals.

    How freelance clients experience Upwork

    We could have picked any type of project, so to make this easy to follow for many of us, let’s pick a project around lead generation research.

    First, we need to decide on a job title and category.

    cover letter upwork - setting up a project

    Next, we click update and move on to writing what we think is a good and descriptive project description. I took the liberty of preparing one that you can see below – I apologize for the zoom out, I wanted to add everything there for you to see.

    good cover letter for upwork

    Let’s make this a one-time project and move on.

    good cover letter for upwork

    There are so many different skills we can attach to the project. It feels as if there are too many to choose from, so let’s just pick quantitative research and move on.

    good cover letter for upwork

    On the same page we also have to pick some skills. It is unclear what this is for, so let’s stick with market research and data entry. 

    We also need to share what level of experience the freelancer should have. It’s difficult to judge, so let’s pick the one in the middle. It’s probably a nice balance.

    good cover letter for upwork

    Next, we have to select if we only want to invite a specific freelancer or make it public, and how many freelancers we need. One freelancer will do for this project. Let’s keep it open and get some bids so the freelancers can show us what they got, shall we?

    good cover letter for upwork

    Finally, it seems, we have to enter the budget. A fixed price seems like a good bet but I don’t know how much this is worth. Especially, since we don’t yet know how many leads are out there and we want to pay what’s fair without getting ripped off.

    Let’s say $1 per lead and add $200. Perhaps we are able to change it later.

    good cover letter for upwork

    A quick review of our details and we are off to the races.

    good cover letter for upwork

    Yay! Our project is live! We are taken to this page and suggested to invite freelancers but since we don’t know any, we’ll let the freelancers come to us with proposals.

    good cover letter for upwork

    Fast forward two days… Let’s see if we got any proposals.

    ..We did! We got 20 proposals. This is what it looks like when we browse through the proposals:

    good cover letter for upwork

    Somehow Upwork has decided for us that 14 out of the 20 options are the “best match”. Let’s take a look. I have blurred out any personal details out of respect for each freelancers’ privacy.

    cover letter upwork example - template

    Let’s look at the other proposals…

    cover letter upwork

    Wow, this is a long proposal. Interesting. The freelancer found and included my name which is great.

    This next proposal is long, so I had to bite it up into two screenshots.

    good cover letter for upwork

    Besides the fact that this is very long and a good chunk of it feels like rewording of the project description, this isn’t bad either. The freelancer has a few questions and has thought about the project along with specifics that we will receive as a client. Not bad at all.

    good cover letter for upwork

    This next one has attached an example from a similar project. For privacy of the people in the doc, I’ll not add it here but the formatting looks like what you and I are looking for.

    The proposal is nice, short and not bad at all. Let’s see what else we have.

    good cover letter for upwork

    I’m not entirely sure how the language skills help with the project. Are you? Anyway, let’s not sit and think about how it might, with all the cover letters we have to go through. 

    We are busy and this is just one task out of many that we have to do as a client running a business. It’s one of those cases where it would be great if the freelancer had explained how it could help the project.

    The rest of the proposals are quite similar… except for these two:

    winning cover letter upwork example

    Nice! Look at this doc:

    good cover letter for upwork

    The freelancer showed a sample of what our project would look like. There were only one other candidate that did the same thing:

    winning cover letter upwork example

    The proposal itself doesn’t feel that relevant to the project but based on the sample below it feels as if the freelancer understands what we are looking for. Right?

    good cover letter for upwork

    There are plenty more, similar, proposals. Since you are busy and don’t have all day to look at this (just like clients don’t), let’s leave it with those highlights. 

    Looking over these proposals, what do you notice?

    I notice a few things:

    We got a few different “categories” of proposals: 

    • The “hail mary” copy-paste proposal that isn’t really relevant
    • The ones that tried to explain how their experience was relevant
    • The ones that showed us what the project would look like when it is completed

    As a client it feels easier to judge if someone is the right fit by showing us something rather than telling us about their background. 

    Particularly, because it is hard to trust that we are on the same page — even if someone says they understand, I’ve worked in outsourcing and remote projects for long enough to know that just saying someone understands is no guarantee that the two parties are on the same page.

    Communicating between client and freelancer, and being on the same page is the biggest challenge with outsourcing, so it is extra important that even if we feel we understand, that we also work to make the client feel that we understand because there is a high chance we are not on the same page. 

    Especially, clients experienced at hiring will be concerned about this and we’ll look experienced and score some easy points by pointing out that we know this is a problem and work to mitigate it. Telling something is easy – I can tell you that I know how to build a new Facebook but why would you believe me? Saying stuff is easy.. Especially on the internet.

    It is really challenging to make the solution attractive based on explaining ourselves compared to showing the sample as a few of the freelancers did. There is something to the visual aspect.

    At this point in the hiring process, we haven’t even looked at pricing, the Job Success Score, testimonials, top rated-badges or anything like that. 

    It didn’t even cross my mind since we first need to make sure that we are getting what we are looking for and we got that proven from two people.

    Almost all of the proposals were focused on the freelancer writing it rather than the project and the client. The irony is that I wouldn’t have thought about their background much if they haven’t focused so much on highlighting it.

    And guess what: just as the freelancer is thinking about themselves, we as the client is doing the same. Everyone is and it’s normal. I don’t really care about their background, just whether they can do the project well or not.

    Since most of the freelancer competition thinks about themselves, if we do the opposite, we’ll stand out immediately.

    Another thing that I noticed in the proposals is that I didn’t feel any personal connection. I know this isn’t obvious but I would have loved to see a more personal or friendly way of writing the proposals. Most of the proposals felt very formal and in some cases even formulaic.

    Even though freelancers are able to see how many proposals have been submitted, no one seemed to comment or mitigate the fact that there were a lot of competing freelancers for the same project. 

    Many of the proposals would have been decent or perhaps even gotten a shot if there weren’t any other proposals… but there were. 

    Since we can only hire one freelancer for the project, it’s a winner takes all scenario so if someone would make it 10% better, they would probably win.

    With a lot of proposals and little time (being a busy client), it can feel overwhelming to look through many proposals and none of the freelancers seemed to consider that — and even if they did, we don’t know what they are thinking if they don’t share it with us. It doesn’t feel fair as a freelancer, I agree, but it is the world we live in and I’ve seen clients feel this way so many times.

    I’m pleasantly surprised that there are more customized proposals whereas in the past, I’ve seen that most of the proposals have been lazy and irrelevant copy-paste cover letters.

    Experienced clients see right through the template proposals, especially since there are many other proposals to compare with.

    If we take the time to write even a basic custom proposal, we move from the worst bracket and into the middle bracket (in the three proposal brackets we talked about earlier) that might be considered for the project depending on the competition.

    The challenge is that in most cases there can be only one winning freelancer, so we need to be the best. Luckily, it often isn’t that challenging.

    Now, with a basic perspective of how it feels to be on the client side, let’s look at what good proposals look like and how we can create our own. 

    But first, let’s look at why we keep sending the same proposals even if they don’t land us any jobs and how clients are pitched by other freelancers outside of Upwork compared to on the website so we have a basic reference point.

    Why we keep sending proposals that don’t land jobs

    We’ve all tried doing something that doesn’t work like sending out proposals that doesn’t land clients. After sending out a bunch of similar ones and not hearing back, why do we keep applying in the same way even though we know it probably won’t work?

    Or in other words, why do we keep doing the same thing yet expect a different result?

    This quote is often signed as said by Einstein but that doesn’t seem to be true: “The definition of insanity is doing the same thing over and over again and expecting a different result.”

    Either way, the point is great.

    For some of us it is because we feel like we are working even though we know that working and making progress is not the same thing.

    We are used to focusing on the number of hours we work from our traditional job but here on Upwork/with freelancing, we win by focusing on impact.

    To mitigate it, we can for example create a habit around having a “doctor’s appointment” where we go undisturbed to dive deeper into the project for a little bit.

    This requires reframing since we are used to clock in and out of jobs for a long time, and so this will naturally take a while to change.

    This is one of the most powerful life lessons I’ve learned from freelancing and ironically, working in a traditional job, modern bosses tend to love this since it moves their business forward. Clocking in and out is just a metric created to hopefully help drive an impact on the bottom line but it isn’t a very good fit for that.

    Examples of winning cover letters on Upwork

    An Upwork proposal is different from what clients normally consider a proposal. On Upwork, this is the first impression the client gets of us whereas outside of Upwork, the proposal is usually the final recap of a potential project.

    This graphic can serve as a summary:

    good cover letter for upwork

    As you’ll see, we’ll normally have had the opportunity to establish that we are good at what we do, discuss a specific project, and perhaps even flesh out the details. On Upwork, it is the other way around.

    An Upwork proposal consists of a cover letter and sometimes additional questions, although the word “cover letter” is sometimes used interchangeably with “proposal”.

    So what does a good Upwork proposal look like? Let’s dig in by first look at a few example proposals that won the project they were pitching for!

    Upwork cover letter examples

    The job description

    winning cover letter upwork example

    The Upwork cover letter

    good cover letter for upwork

    The project was won at $35/h.

    Another example. The project description:

    winning cover letter upwork example

    Won at $250.

    winning cover letter upwork example

    The cover letter:

    winning cover letter upwork example

    The Upwork cover letter:

    winning cover letter upwork example

    Why did these Upwork cover letters work?

    Let’s see which insights we can extract from the cover letters. What do you notice? 

    I notice that the proposals feel custom written to each of the projects — they show that the freelancer took the time to get to know the client and project before applying. There are some minor mistakes here and there. They are not perfect and that’s OK too.

    The cover letters are SPECIFIC both in terms of addressing the project but also the freelancers’ background. They comment specifically on the project or business showing that they did their research.

    I also notice that they often point out a specific unknown in the project that the client might not have thought about. Something that is needed in order to give accurate advice or price.

    They take one of the following approaches (or both): friendly with genuine interest or focus on being the expert.

    They are not trying to be the expert by writing a long essay about their experience, in fact, they tend to have only a small section about the freelancers’ expertise or background.

    And finally, they end with a CTA to make the conversation and next steps easier for the client.

    Other insights I’ve noticed are:

    • The human aspect is more important than we think. I’ve earned a lot by being friendly, thoughtful of the client’s time, and focused on what they wanted – not always what I thought was best
    • Showcasing our expertise and portfolio is important. Just not as always much as we like to think.

    Next, let’s dive into how to apply these insights in our own Upwork cover letters.

    Step by step guide to writing Upwork cover letters that win projects

    A quick note before we begin. Since I’ve covered most of the frequent Upwork cover letter questions more in detail separately, I will not be diving into them here but I here are the links to each of them in case you need to dive in:

    • Why do you think you are a good fit for this particular project?
    • Do you have suggestions to make this project run successfully?
    • What part of this project most appeals to you?

    Let’s put everything we’ve learned together into the three key sections in the proposal:

    Step 1: The hook

    Direct response copywriting is the art of writing copy that persuades people to do  certain things — usually buy a product. 

    That rule is that the headline only has one purpose: to get the reader to write the first paragraph. And the first paragraph only has one purpose: to get the reader to read the second paragraph.

    You get the gist. When we apply for Upwork jobs with many proposals that are already submitted, this is particularly important, since it is easy to be lost in the sea of other proposals as we saw earlier. 

    The first few paragraphs have one purpose, to get the client to open the proposal in first place. That’s it!

    We can do that by addressing the client by name to instantly show that we are not wasting their time. Experienced Upwork clients are used to shitty and irrelevant proposals, so this is a good way to signal right from the get go that we are not one of those.

    We can use the first few lines to write something that hooks them in since they can see that in their dashboard without opening the proposal. For example a compliment about the project or how we have similar experience.

    For example “Hi NAME, I’m excited to see that you are also working in the language learning industry. I’ve helped a number of similar businesses drive customers with Facebook ads.”

    Or “Hi NAME, I got excited when I saw your project about helping language students. I’ve learned two languages on my own and the most common challenge I see with students is that they are afraid of practicing because they don’t want to look stupid.”

    You will often be able to find the name of the client in previous project descriptions or in the testimonials from previous projects.

    Step 2: The meat

    All other things being equal, this is the most important part of the proposal: We’ll show the client why we are relevant for the project. 

    We can do that in a few different ways. For example by showing what we’ve done in the past but instead of showing our entire portfolio or work history, we’ll highlight just a few examples that are relevant to the project. 

    That way, the busy client can quickly understand why we are relevant instead of looking at our life story and trying to guess it themselves. This is extra work and it is hard, and that’s why the client doesn’t do it. Most freelancers don’t do it either and so if we do, it’s so much easier to win the project.

    For example “ As I understand you are looking for help running Facebook ads to drive more customers. I’ve helped a number of businesses similar to yours, one was teaching German and another Spanish.

    By experimenting with different images, text, and audiences, I optimized the campaign from getting customers at $9/customer to $1/customer. There are many things to test but I’ve found that just focusing on the two that make a big difference will give the most bang for your buck. It would be great to speak with you to understand what you’ve already tried and how it went.”

    If you don’t feel like you have perfectly related experience, highlight a project and show how one part of it is relevant. If the customers have been the same, you might highlight the pain points and show that you understand that type of customer well.

    For example, if the project is for a business selling bathroom utilities like this one:

    cover letter upwork example - project description

    We might say: “ I helped another client in the bathroom utility industry generate leads with online marketing. We tested out three different channels: SEO, Linked ads, and Google search ads. LinkedIn was decent yet expensive. We built a great combo between different channels that I think you’ll find attractive.

    Even though the items sold were slightly different, they were in a similar industry so there is likely overlap with the buying decision between their customers and yours.

    With another client that sells portable gear for events, I’ve helped build a short term funnel with ads to get client leads quickly and a long-term approach with organic search traffic.

    I figure your business is likely selling to event owners and in the second example my client was doing the same yet selling different gear.”

    Do you remember the two best proposals we saw for the project we put on Upwork earlier? Showing samples as they did is another great approach to the “meat”-section of the proposal if we can show exactly what the project will look like. 

    This is particularly great if you feel as if you don’t have any relevant experience because we move the focus to what the project will look like. 

    We can expand this by walking the client through the process as well. This is also where we mitigate hidden client questions.

    Common questions that are often not shared in the project description and overlooked are: 

    • If there are changes/revisions during the project, will we, as the freelancer, disappear?
    • Will we be easy to work with or does the busy client have to learn something new e.g. software?

    We can mitigate that by for example detailing how communication might look like throughout the project e.g. if they will get weekly updates or a quick response time. 

    Long-time readers of the blog will not be surprised: this is where putting in the extra effort upfront pays off.

    However, I have noticed that even if something isn’t perfect, clients tend to love to see that we put in the effort because it doesn’t happen often. Modern business owners switch more and more from focusing on a specific skill set when hiring and instead, towards attitude and mindset because skills are easier to teach. 

    We can show that by briefly explaining our thoughts behind what we are showing them and if relevant, the thought process behind it. 

    For example if a job description is showing how a client want to run Facebook ads but doesn’t mention the project, we might explain that in order to recommend the best strategy we’d need to know more about the product and industry.

    We might also show an example of how it changes depending on the price of the product e.g. that when a product cost more, a longer funnel/more time is needed in order to persuade the buyer.

    Step 3: the close

    This section is easy and focuses on next steps. Write a paragraph or two about the portfolio pieces or testimonials you have attached – don’t just attach things and let the busy client guess what it is.

    Then conclude with one question so the client knows what to do next. I like to suggest a phone call to learn more but if you aren’t sure if you can help the client yet, you might ask a simple question about their business such as which industry they are in or about the products they sell.

    For example, “I’d like to keep this short to respect your time. I have attached a few testimonials from previous projects, in case you are curious. Out of interest, what are your most popular products and what price point do they sell at?”

    There is no real formula and it is more art than science as long as you add the key components and answer the questions that the client is looking to get answered. They might be described directly in the job description as well as those hidden questions we discussed before.

    The client wants to know how we can help them and the more specific we are in showing them that, the easier it is to understand why they should work with us.

    Portfolio, Upwork profile text, Job Success Score, etc. are all ways to show that and help the client “outsource ” the decision. 

    We can either help them outsource the deciding by having them think “if this freelancer worked on x project or with y client brand that I like, they can probably help me as well”, or we can go ahead and show them directly how their project will look and what it feels like to work together with us through showing the process.

    For example, if there is a big timezone difference we might realize that they could be concerned about it and instead of leaving it up to chance we can address it right away — which also shows that we thought about the client and how they might feel.

    We might tell them that the time zone difference is actually a benefit because they can wake up to a project update in their inbox since we can work on their project while they are asleep because of the time zone difference. 

    Notice how much we dive into how the client feels. That is not random. Clients often hire freelancers based on emotions even though most of us like to think that it is a logical decision.

    Remember, your proposal doesn’t need to be the best in the world, it just needs to be better than the other applicants.

    How to win projects if you have no experience?

    You and I have already discussed this earlier in the guide and the overarching idea is to win by showing that we put in a lot of effort. We can also make it easier by picking an idea that can be done without crazy technical knowledge like leads research.

    The most common approaches to show your attitude is to:

    • Show a sample of how the project will be done
    • Help the client visualize what the project looks like when it is complete and how the collaboration (incl. communication) will work throughout the project so they know what to expect
    • Show that you’ve worked hard to understand the client by including small details that indicate you’ve done your homework instead of writing a long essay

    How to write cover letters fast with templates

    I don’t recommend using this section until you’ve landed plenty of clients and feel confident that when you send out a certain number of cover letters, you know you’ll land a client.

    Only then does it make sense to optimize the process. Otherwise we are optimizing the wrong thing and not gaining anything.

    That being said, the simplest way to go about it is to categorize the clients you’ve worked with into certain buckets depending on what type of job descriptions they use and then collect all the winning proposals for each of those job description types.

    Next, mix and match each of the proposal sections for new proposals like a swipe file. For example, you might use half of the meat section from one proposal, another half from another proposal and the closing section from a third proposal.

    The key here is to only use winning proposals since you know that they work. It makes sense to experiment with a few things here and there to develop new ideas as well. That works particularly well if you can reuse some proven sections of your old proposals.

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    Money Nomad

    Six Steps to Writing the Perfect Upwork Cover Letter

    mm

    To succeed as an Upwork freelancer, a great cover letter isn’t optional. It’s crucial.

    The moment a job is posted on Upwork, it becomes visible to thousands of people who do exactly what you do. And unlike your middle school gym class, you aren’t competing against 20 neighbors with similar abilities.

    You’re applying to the same projects as skilled  $3/hr Filipino writers, $300/hr startup experts from Silicon Valley, and award winning Forbes contributors.

    The only way you can land any of these projects is to set yourself apart. And one of the most effective ways to  stand out from the competition  is to create a killer Upwork cover letter .

    Related content:  Maximize your income with  this free freelance rate calculator .

    How to create an attention-grabbing Upwork cover letter

    How to Create an Attention-Grabbing Cover Letter on Upwork

    I’ve won over 50 contracts on Upwork during the last couple of years – with many worth thousands of dollars. After a plethora of “trial and errors”, I’ve discovered how to win more clients than I can manage – for both myself and several other writers.

    Here’s how I won over 50 Upwork contracts.

    If you do quality work, but are still unable to find new clients, the issue probably has to do with your cover letter.

    Add these six elements to your Upwork cover letter and watch the interviews roll in.

    1. Start by sharing your qualifications

    Why are you more qualified for this project than the other twenty applicants?

    If the client doesn’t see a reason to keep you around right at the beginning, they will rapidly move on to the next candidate.

    So establish yourself as a professional . Do you have a degree? State it here? Have you worked in the industry? Now’s the perfect time to state this.

    But  keep it short! If this goes on for more than two or three sentences, you’re going to lose it. You can refer to a writing service, where you can not only get help in writing your essay but also get appropriate writing tips for your cover letter. The point isn’t to toot your own horn, but to show why you are the right fit for this position.

    Here’s how I state my qualifications for a business blogging project:

    Hi, my name is Rob and I have an MBA, experience in financial analytics, and have written content for over 50 highly satisfied clients here on Upwork – as you can see from the “Top Rated” freelancer badge on my profile. 

    Although it’s a long and slightly wordy single sentence, it sums up who I am concisely.

    Notice how I focus much of the attention on how I can benefit the client. I have business knowledge (MBA and work experience), keep my customers satisfied (beneficial for them), and am one of the Top Rated freelancers on Upwork (which means they will be getting the best).

    I also leave a lot out. What you leave out of your cover letter is just as important as what you include. For a business client I don’t mention that I’ve traveled to five continents, am involved in my church, and love sailing the San Francisco Bay. Although I may mention those items for another project.

    Ultimately, you want to tell the client why you are qualified for their project, but concisely enough to move on to the rest of your proposal.

    2. Make it personal by asking a question

    When possible, try to connect with the client – very briefly.

    If they include a link to their website, this makes it easy. Otherwise, see if you can pull something from the job description itself.

    I’ve noticed that  asking a question works best.

    Asking a question is essential – whether at this point or at the end of the application. Why? Because it encourages the client to contact you to respond to your question.

    If someone contacts me on Upwork, I have a 50% chance of getting the job.

    I seem to get about 50% of the jobs that I am contacted for. Once the client reaches out to me, I can learn more about what they need and present myself as the perfect candidate.

    Therefore, encouraging that initial contact is essential. And because we all love talking about ourselves and what we do, asking a question to make it personal is a great way to start a conversation.

    Following suit with the same application, I would make the cover letter personal by saying something like:

    Your job description mentions your company is in New York. Are your customers exclusively from NY or do you work with clients nationally/internationally?

    Although nothing profound, this simple question treats them like a person I am interested in getting to know – rather than just a client I am trying to land. It’s also a question that helps me learn more about their needs and how I might be of assistance. Finally, it encourages a response on their part.

    And that’s the most important piece – so I’ll say it again:

    Once you get a client to respond to your Upwork cover letter, your odds of winning the project increase exponentially.

    3. Explain why you’re interested in this project

    Most projects on Upwork come from clients who are passionate about what they do. Whether they’re entrepreneurs or project managers, they have a vested interest in the success of their project.

    This means that  they are in love  with their project. Whether it’s a website idea, a new app concept, or simply a poster to promote their band – the client is excited about this project.

    And you should be too.

    By sharing with the client why you  want  to work on their project, you’ll set yourself apart from the plethora of freelancers on Upwork who are simply trying to land their next job.

    As with the other elements, keep it short – but a well-worded sentence can make a world of difference.

    As you can see from my own blog, MoneyNomad.com, I love writing about entrepreneurship and would thoroughly enjoy researching and developing blog posts for your website.

    This simple sentence reveals that I am already an expert on this subject and will be just as excited about this venture as the client is.

    4. Share examples of similar projects

    This is HUGE ! Although more and more freelancers on Upwork are showing links to their past work – there are still too many that don’t.

    If you have previously published work – share links to it in your job posting. Even if the projects are on your own blog or developed under someone else’s name, it still shows a level of credibility and gives the user a feel for what they can expect from you.

    If you don’t have any samples, then you probably shouldn’t be trying to sell yourself to someone else. Instead, focus on building up a portfolio of 1-3 items that you can share. Do this by offering your service inexpensively on Fiverr , starting your own blog , or writing a few articles on HubPages .

    I have a wide enough collection of articles that I’ve written, that I can usually find some worthwhile samples. But if I can’t, then I’ll share related content with voice I think the client wants. And I’ll share ghost written content as well.

    Here are some samples of articles I’ve written in the past:

    http://www.happyfox.com/blog/gamification-employee-engagement/

    http://www.huffingtonpost.com/entry/57e4746fe4b00267764fbcbe

    https://moneynomad.com/6-ways-to-live-on-under-10000-a-year/

    Because Upwork doesn’t allow you to add hyperlinks to your job proposals, you’ll need to add in the entire url. Also, include a space between each url so that it’s easy for the client to copy and paste into their browser if necessary.

    5. Vaguely explain your rate

    Sometimes I state my rate right upfront, but other times I provide a ballpark figure or don’t share it at all in the cover letter.

    Ultimately, when it comes to stating your rate you want to keep two things in mind:

    • Encourage the client to make contact (remember, I get 50% of contracts once a client interviews me).
    • Prevent yourself from wasting time with clients looking for cheap work.

    From a freelance writer’s prospective, there are ample projects that want a writer willing to develop articles for $10-25 a post. This is far too low for me – and I really don’t want to waste my time interacting with someone not willing to meet my rates.

    However, if I state my rate at $0.30/word when someone else offers to do the same project for $0.15/word – they may not make contact with me, allowing me to negotiate a rate and level of quality that meets their needs.

    Depending on the client, I will say something like this in the proposal:

    I generally charge my B2B clients $0.30/word. However, because I enjoy writing about entrepreneurship and think your project would be a lot of fun, I may be able to reduce my rate slightly.

    By stating the higher end for my blogging rates, and then mentioning that “I may be able to reduce my rate slightly”, the client will understand that I don’t write $10 articles, but he will recognize that he may not have to pay $150 for 500 words either.

    If we ultimately agree upon $0.20-0.25/word, the client feels like he’s getting a steal. Win-win!

    6. Offer something for free

    If you’re confident in the service you offer, then offering an initial trial for free can help you  make a lot of money.

    Particularly when you are new to Upwork, and competing with freelancers with a large portfolio and high reviews, providing a free trail offer is a great way to get started.

    If you’re a freelance writer, a 500 word article won’t take you more than 1-2 hours – so offering one for free is certainly worth the potential of ongoing work.

    For one-off projects, like web-design, this could be a bit more difficult. But it’s not impossible. Rather than doing the entire site for free, offer to do an analysis of their current website, a review of their top competitors, or a 30 minute mock-up of what their website could look like.

    Once you’re established, offering work 100% free isn’t necessary, but it can still help to offer a “freemium” version of your work. An example of how I do it:

    Finally, I would like to offer you a trial article risk-free. If you like it, you can pay for it and use it. However, if it doesn’t meet your expectations, you are welcome to improve upon it and use it for free. What topic would you like me to write about for this first post?

    Other times I simply offer to write the first article for free in exchange for recognition and a link back to my own website. Usually people would rather keep the content ghost written and focused on their website – so the end up paying anyway.

    The book “ Predictably Irrational ” states that  free  is a powerful word. We all LOVE getting something for free. In fact, people are more likely to take a $0.10 Hershey’s kiss for free than they are to pay $0.01 for a $1 candy bar – even though the latter is actually a better deal!

    Using this same psychology in your freelance work, and offering to do a free “mini-project”, is a great way to land your next client. On Upwork, or anywhere else for that matter.

    The completed Upwork job proposal – Emulate this to land your next client

    And here we have it! The completed Upwork cover letter – and one that has landed me tens of thousands of dollars worth of clients:

    http://bankvibe.com/how-saving-for-retirement-is-like-surfing/ http://www.huffingtonpost.com/entry/57e4746fe4b00267764fbcbe

    Since writing this article, I’ve done a lot of hiring myself on UpWork and I’ve come to realize that a cover letter is even more crucial now. With so much competition on UpWork, you as a writer needs to stand out from the pack. When hiring a freelance UpWork writer, I always read a cover letter looking for errors and misspellings. My thought is, if they can’t write a good cover letter how will they write a good piece of content. Let me know if you think this assumption is correct in the comments.

    As you can see, it says a lot while still being relatively short. Additionally, it attempts to connect with the client and keep them engaged – from beginning to end.

    Try this format the next time you write an Upwork proposal and let me know how it works! Finally, if you have additional suggestions for dominating Upwork, I would love to hear about them in the comments.

    mm

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    22 comments.

    Why do you use “Filipinos” to compare? Idk, but it feels like you’re somewhat degrading us and you would like to discourage clients to stop hiring a filipino. Although your blog is good, I would really like to ask why.

    Thank you so much for commenting. And I apologize if this article came across as degrading – that is not my purpose at all! The point I was trying to make is the diversity of competition that ALL freelancers have (regardless of where they are from). We are all competing with educated and skilled individuals willing to work for $3/hr – and freelancer celebrities who charge a premium, but have name recognition.

    My desire is for Money Nomad to be a website where online entrepreneurs and freelancers from ANYWHERE can come to learn and grow. Thank you for pointing this out. I included the word “skilled” in the sentence – and I hope that helps emphasize the true point I was trying to make.

    Thanks for reading and I look forward to seeing more of your comments in the future!

    • Pingback: How to Know Which Jobs to Apply for on Upwork - Money Nomad

    Website mock-ups are called “spec work” and frownded up in web development community. Also, you won’t get away with using your website URL in the proposal for too long since it’s against Upwork’s TOS.

    Thanks for your response Ivan.

    Since I deal with writing, I am not fully familiar with an appropriate comparison in web design. Perhaps an alternative would be offering a 10 minute analysis of their current website – or providing a 30 minute brainstorming session regarding the design of their website. Ultimately, it’s about finding a way to provide value and begin developing that relationship. I’m actually going to write an article in the near future “praising” spec work from a designer – so be ready to come harp on that post in a couple of weeks. 🙂

    Regarding links in proposals – you are correct that, if you linked back to your design website, that would be against the TOS. However , linking to previous clients or samples is completely acceptable. Trying to prove that you were an exceptional designer, without providing links to your past projects, would be a very hard sell to make.

    Thanks for stopping by and best of luck with your future freelancing.

    Hey Rob, thanks for the tips. In my case, I’ve gotten some job offers and unto interviews but seems like the client goes MIA suddenly for a long period. Does it have something to do with my letter as well?

    Great question Denny! There are two possible things going on here.

    First, if you check the job posting you can tell how many interviews/hires there have been for the job. There is a chance that they interviewed multiple people and hired someone else.

    Second, check out my article How to Know Which Jobs to Apply to on Upwork – it may be that you are applying to jobs for clients who aren’t established. A lot of people post “maybe” projects on Upwork and never follow through.

    Thanks for your comment and let me know how I can help in the future.

    I have been in business since 2009 and this is the first time that I admire a blog that got me subscribing to it’s mail-list, I admit you rock !!

    I am very honored Hersham! Thank you for joining. I will definitely make an effort to continue to impress. 🙂 And feel free to reach out if you ever have questions or thoughts for topics that you would enjoy. Now that you’ve signed up, my goal is to make it worth your time!

    • Pingback: 10 Tips for Applying to Jobs on Upwork, Elance, and other Freelance Websites - Money Nomad
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    I appreciate these tips for Upwork. I just landed my first contract there, I just enrolled last week. It has been a small learning curve trying to figure which clients are legit or phony, and I had to enter an interview with two of them to find some red flags like doing work outside the platform.

    I’m glad they’ve helped out a bit! But you’re right, there are certainly clients on Upwork that you have to filter through due to free work, outside of Upwork work, or simply low-paying requests. But there are definitely some good projects out there as well.

    Best of luck!

    • Pingback: How To Become A Freelance Writer With Robert Erich

    Hi Robs Can you please write a cover letter sample for lead generation email finding job

    Hi Waheed! It will certainly depend on your personal skills and the focus of the job. If you just copy and paste what I write, you probably won’t receive much luck. However, following that format can certainly be beneficial! Good luck and feel free to run a specific scenario by me if needed.

    Thanks for the helpful article. What’s your advise for a newbie? Someone who has lots of experience in a traditional work but no freelancing experience. Do you have a published article on this topic?

    Hi, Alexandra here. You are not supposed to offer things for free on Upwork. It’s in the rules. That aside, I plan to use the rest of your tips to land my first job on Upwork. I plan to send in 5 proposals in the next two days!

    Thanks Alexandra! You’re absolutely right — you should do free work through Upwork. However, offering a risk-free trial project (that you could use/resell if the client didn’t like it) can help you land a lot more clients. Remember, this is a high risk for the client — what happens if your work is terrible and they’ve already agreed to pay you $2,000 for it? They’ve just lost $2,000. Therefore, if you are able to say that your first article/design/etc will only be paid for if they like it (with you keeping the rights to use it elsewhere otherwise), you’ll be able to reduce their hesitancy to buy. Thanks for the comment!

    Thanks a lot, Rob! I’m new at Upwork and your article is great help!

    I’m so glad it helps! Best of luck as you get started. I look forward to seeing your success.

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    Cover Letter for Upwork: 08 Samples & Template

    cover letter for upwork

    Do you need a cover letter for your Upwork profile? You’re in luck! I’m going to share with you my tips for writing an effective cover letter that will help you stand out from the competition. So, are you ready to learn how to write a cover letter that will WOW potential clients? Keep reading. Are you looking for a way to spice up your resume and stand out from the competition?

    Check out this guide on how to write an effective cover letter for Upwork! also We’ll provide tips on what to include in your letter and how to make sure it catches the hiring manager’s attention. So whether you’re a beginner or experienced freelancer, read on for some helpful advice! Upwork is a great platform for finding freelance work, but it can be tough to stand out from the crowd. That’s where your cover letter comes in. A well-written cover letter can make all the difference and help you land your dream job. But, what makes a good cover letter? And, most important, how do you write one? Don’t worry – I’m going to show

    Are you looking for a job? Check out this cover letter template for Upwork! This guide will show you how to write a cover letter that will stand out from the crowd. Are you looking for a job, but don’t know how to start? Upwork is a great way to get started. In this blog post, we’ll go over how to write a cover letter for Upwork. We’ll also give you some tips on what to include in your resume. Let’s get started. With this template, you can create a powerful and professional cover letter that will help you get the job you want. So why wait? Start creating your perfect cover letter today!

    cover letter for upwork graphic designer

    Upwork Cover Letter sample for graphic designer

    Dear Hiring Manager,

    I am delighted to be able to apply for the Graphic Designer position with your company. Having done my research, I believe that you are looking for someone who has strong graphic design skills to create layout and design ads. If hired, I will bring this experience and more to the role.

    Let me tell you why I would like to join your team as a graphic designer. I have very good communication skills and I can work well with others, but my creativity is outstanding. As a graphic designer, the projects that you will be able to see me complete for this position will speak volumes of that statement.

    My experience includes:

    • Creative design solutions that attract attention and convey the intended message
    • Designing marketing materials such as brochures and posters
    • Proficient with Adobe CS5 program suite (InDesign, Photoshop, Illustrator)

    Ready to discuss my qualifications at any time. I look forward to speaking with you soon and hope that we will meet again soon.

    Your sincerely,

    Sample Cover Letter for Upwork Data Entry

    Dear Sir/Madam,

    I am writing this letter to express my interest in the opening position for Data Entry Specialist. I believe that my experience and background will make me a good candidate for this job. Thank you very much for your time and consideration.

    While completing my degree at XYZ, I picked up several new skills that are essential to successful data entry projects. I can learn new programs quickly and efficiently. I’m also good at troubleshooting software problems, which is very important for this job.

    I am looking forward to interviewing with you soon. Please call me on 555-555-5555 or send me an email at [email protected] if you have any questions about my candidacy. I will contact you next week for an interview on Tuesday or Thursday afternoon.

    Thank you again for your time and consideration, Mr./Mrs. Employer.

    Best regards,

    YOUR NAME HERE

    Cover letter for Upwork Graphic Designer

    I’m a graduate of the University of Texas at Austin with a degree in graphic design. My experience includes both print and digital mediums, ranging from banners to website design. I have also worked on several large-scale projects including creating presentations for businesses and event signage. In addition to my graphic design skills, I am an effective communicator with strong research and writing skills. My background in graphic design makes me a great candidate for the following position at your company.

    As seen on my resume, I have extensive experience working in print mediums. This includes work with large-scale banners, logos, business cards, flyers, postcards, posters , brochures among others. My work has been used by several companies across the country, including New York City. As seen on my resume, I also have experience with digital mediums. This includes work with web design, social media presence and video editing.

    I’m an effective communicator who works well in both groups and independently. I take direction very well, but can also work without supervision. My background in graphic design makes me an ideal candidate for the position advertised on your website at (website address) . So please contact me if you would like more information or if you have any questions. Thank you for your time and consideration.

    Please feel free to contact me at ( phone number ) or via email to set up a brief interview. I look forward to hearing from you soon!

    Sincerely, Your Name

    Upwork Cover letter Sample for Data entry

    I have been doing data entry for a number of years now and I am going to apply for this job with _________. I believe that my experience in the industry would help me climb up the ladder in your company. If you want, we can set up a meeting so I can show you how productive I am when it comes to typing projects. Also I am experienced in all kinds of data entry tasks be it simple or complex.

    I can start immediately and will deliver your project on time. And I guarantee great quality work every time. Therefore, you can trust me to work on a confidential basis and not disclose any private information about your company or the details of the projects that you give me.

    Do get back to me if this position is still open and if you want to schedule a meeting. I am looking forward to working with you.

    Best regards, Name

    Sample Upwork Cover Letter for Virtual Assistant

    Respected Sir,

    I have been looking for a job as a virtual assistant. So I came across your advertisement on LinkedIn and felt it would be something that I could do to help you with your company’s work. Below is my resume.

    In addition, please find attached my cover letter which will give you a brief idea regarding my education, experience and skills.

    I would love to have an opportunity to speak with you further about how I can help your company. I am available for the next two weeks if you wish to contact me before then. Thank You,

    Upwork Proposal Sample for Graphic Designer

    Your company recently posted a Project Request on Upwork.com, and we would like to take this opportunity to introduce you to our graphic design studio. After having carefully viewed the project request and its requirements, also we believe that our professional services can be of assistance to your business. We welcome the opportunity to submit an Upwork Proposal.

    In the attached proposal, we have highlighted our capabilities and competitive advantage within the graphic design industry. Please note that a detailed project plan is also provided as a separate document for your reference. We hope you find our proposal competitive and suitable for this assignment.

    We would be happy to send more information on how we can assist your business. So please feel free to contact us by email at info@insert graphic design studio name here.com should you require additional information or clarification on any aspect of this proposal.

    We look forward to working with you soon!

    Sincerely, Insert Name | Graphic Designer | Company Name

    So what do you think? Do you feel more confident in your ability to write an Upwork cover letter that will get you noticed? But always Remember, personalize each letter and make sure it is tailored to the specific job listing. And don’t forget to follow our tips for writing a strong opener, body, and closer. Finally, check out some of the best ways to follow up after submitting your application. So Let us know how it goes!

    cover letter ideas for upwork

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    Feb 28, 2023 11:44:22 PM  by  Angelo A

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    Solved! Go to Solution.

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    More From Forbes

    3 tips for including internship experience in a cover letter.

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    How to stand out from the crowd as a new grad with internship experience

    If you are a fresh graduate looking for a new job, a cover letter can help paint a helpful context of who you are and why you would be an excellent fit for the company. For seasoned professionals with considerable career milestones, resumes are often adequate to show their skillsets and how they would perform at a new job. Indicators like the type of company, pace of promotion, and scope of responsibilities paint a picture for the hiring managers of how they can expect the candidate to perform even before the interviews.

    The good news for new graduates is that they are on an even playing field as they embark on a new career path with their peers. The downside is the need for additional information for the candidate to stand out from the crowd. Internship experience can be an advantage if leveraged and narrated correctly. When a company hires a new graduate, it knows the lack of experience and proof points to consider in the candidate. They are therefore looking for genuine interest, willingness to learn, and potential in new grads. If you have internship experience, including them in your cover letter is an excellent opportunity to feature these qualities. Here are a few tips on how to do this best.

    Showcase Your Decision-making Process

    One risk of hiring new graduates is that they may quit quickly if they find that the industry or the job function is not what they expected. If you have interned at a similar company, you can explain how that experience solidified your interest in the field and helped you narrow down the jobs you are genuinely interested in. By discussing your decision-making process and how the internship provided real-life perspective, you can demonstrate that you are a knowledgeable decision-maker rather than someone who is simply influenced by outside perspectives.

    On the other hand, if you interned in an entirely different industry and position, you can use this experience to demonstrate that you discovered what you truly want to pursue. Highlight the positive lessons learned during the internship and avoid speaking negatively about past opportunities. The crucial point is to showcase what you gained from the experience and how it has strengthened your interest in the current company and role.

    Be Truthful About The Scope Of Your Experience

    Internship experiences can vary widely depending on the company, from simply shadowing an employee to conducting in-depth analysis or participating in structured rotational programs. However, it's important to note that internships typically don't involve holding leadership positions or having significant decision-making authority. It's essential to be honest about your role and responsibilities during an internship, as exaggerating or misrepresenting your experience will likely be noticed by hiring managers.

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    In addition, you should not disclose any confidential information about the company at any time. Keep your account of the experience brief and truthful.

    Highlight Relevant Skillsets And Potential

    If your previous internship provided you with the skills described in the job requirements for the position you are applying for, be sure to emphasize this and explain how you used those skills, as well as your eagerness to further develop them. For example, if you gained experience in analyzing complex datasets during your internship, highlight how you enhanced the company's training through your independent learning efforts, express your enthusiasm for the skill, and illustrate how it contributed to the team's goals to demonstrate your understanding of the practical application of your work. This can show your potential for growth, desire to learn, and proactive orientation towards your job, attributes all hiring managers seek.

    When hiring recent graduates, hiring managers are aware that the candidates do not have extensive pre-existing skill sets or decision-making experience. They are hired with the expectation to learn quickly, contribute enough to offset the onboarding and training efforts, and hopefully grow within the company. Including an internship experience in your cover letter can help alleviate any concerns the hiring manager may have about your genuine interest in the company and role, and your desire to learn. It also provides a context for the kind of employee you will be, in ways a resume cannot for new grads.

    Juliette Han, PhD

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    IMAGES

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      good cover letter for upwork

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      Step-by-Step Guide to Writing an Upwork Cover Letter. Follow these steps to write a compelling Upwork cover letter: Analyzing the Job Post: Carefully read the job description. Identify the key skills and requirements. Crafting the Introduction: Start with a friendly greeting and mention the job title.

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