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The rise of k-pop, and what it reveals about society and culture.

Initially a musical subculture popular in South Korea during the 1990s, Korean Pop, or K-pop, has transformed into a global cultural phenomenon.

Characterized by catchy hooks, polished choreography, grandiose live performances, and impeccably produced music videos, K-pop — including music by groups like BTS and BLACKPINK — now frequently tops the Billboard charts, attracts a fiercely dedicated online following, and generates billions of dollars.

Yale sociologist Grace Kao, who became fascinated with the music after watching a 2019 performance by BTS on Saturday Night Live, now studies the subgenres of K-pop and its cultural, sociological, and political effects.

Kao, the IBM Professor of Sociology and professor of ethnicity, race, and migration in Yale’s Faculty of Arts and Sciences, and director of the Center on Empirical Research in Stratification and Inequality (CERSI), recently spoke with Yale News about the kinds of research her interest in K-pop has prompted, why the genre’s rise has been important to so many Asian Americans, and why she urges today’s students to become familiar with various musical genres.

The interview has been edited and condensed.

You have said that watching BTS on Saturday Night Live changed your view of K-pop. How did that performance transform your interest in K-pop from a personal one into an academic one?

Grace Kao: I saw that performance, and it stayed in the back of my mind. Then, when we were on lockdown because of COVID, being stuck at home set the stage for having time to watch more K-pop videos. At first, I was just watching them for fun. I knew K-pop was something important, but I didn’t know anything about it. I thought “I should educate myself on this.” My current research collaborator, Wonseok Lee [an ethnomusicologist and a musician at Washington University], and a Yale graduate student, Meera Choi, who’s Korean, offered guidance.

I’ve always been interested in race and ethnicity and Asian Americans. I knew in my gut that K-pop was important, but it was hard to figure out exactly how I could work on it, since I’m a quantitative sociologist. What's fun about being a researcher and being in academia is that we can learn new things and push ourselves. I think that’s the best part of this job.

Grace Kao recommends this playlist to get started.

When I started working on it, I tried to learn without having a clear research question. Then, along with my collaborator, Lee, we started thinking about papers that we could work on together. I was also able to take first-semester Korean, so now I can read Korean, and Choi and I can begin working on different research papers.

What kinds of research are you doing?

Kao: One paper is about the link between ’80s synth-pop and very current K-pop. Others have argued that K-pop borrows heavily from American Black music — R&B, hip hop, and so forth. And it’s true, but we’re arguing that K-pop has links to all these different genres because the production is much faster. We also finished another paper looking at the links between New Wave synth-pop to Japanese city pop [which was also popular in the 1980s] and a Korean version of city pop. And we’re probably going to start a reggae paper next.

In another project, with two data scientists we’re looking at Twitter data related to a 2021 BTS tweet that happened about a week after a gunman in Atlanta murdered eight women, including six of Asian descent. The tweet, which was about #StopAsianHate, or #StopAAPIHate, was the most retweeted tweet of the year. Everyone in that world knows that K-pop is extremely influential, but there are moments now where it seems like it’s ripe for political action because fans are already really organized. We’re looking at how the conversation about the shootings before and after they tweeted changed. The analysis involves millions of tweets, so it's very data intensive work.

Last March you gave a talk on campus in which you talked about the role of K-pop in “transformative possibilities for Asian Americans.” What is an example of those possibilities?

Kao: Partly it’s just visibility. The SNL performance by BTS was really important for people. Especially people my age, we had never seen a bunch of East Asian people on the stage singing in a non-English, non-Western language. I knew that was an important moment regardless of whether or not you like the music or the performance.

I think during COVID, BTS made Asian faces more visible. They were on the cover of Time magazine, every major publication. They were everywhere. But it also brought up questions of xenophobia. People were making fun of them because of how they looked. At the time there was also the extra baggage that comes with being Asian. But any time BTS were attacked, because their fandom is so big and so passionate, their fans would jump on anyone who did anything to them. Then journalists would cover it, and suddenly there were all these stories about how you shouldn’t be racist against Asians.

Many of us who study Asian Americans have observed over time that it often seems acceptable for people to make fun of Asian things. Just by virtue of the fact that it’s [BTS], that their fans are protecting them, and that that gets elevated to the news is a big deal. President Biden invited them to the White House. These are all things I would have had trouble imagining even just five years ago.

You teach a first-year seminar, “Race and Place in British New Wave, K-pop, and Beyond,” which focuses on the emphasis on aesthetics in both genres’ popularity. What understanding do you hope students walk away with?

Kao: I want students to take pop culture very seriously. Sometimes pop music seems not serious, but so many people consume it that it can have pervasive and serious consequences on how people see folks of different race, ethnic, gender, and national identities.

Another thing I wanted students to learn about is genres of music. Students today like music, but they consume it very differently than people did when in college. We listened to the radio or watched MTV, so we were fed something from a DJ or from actual people who were programming the content. You’d end up listening to a lot of music that you didn’t like, but you’d also have a better sense of genres than students now. Today students consume music through Spotify or YouTube and so forth, which use algorithms to give you songs that are similar to the songs you liked, but not necessarily from the same genre. Students can have diverse and wide-ranging experiences with music, but I found that they have trouble identifying that any particular song is part of a genre. So I feel like it’s important for them to listen to a lot of music.

I want them to consume it because sometimes we think we can comment on things that we don’t know anything about. We don’t actually consume it. I think it’s important for students to walk away knowing something about these genres and to be able to identify them: this is a reggae song, this is a ska song, this is synth-pop, et cetera.

What K-pop groups are you currently into?

Kao: Besides BTS, I enjoy listening to groups such as SEVENTEEN, ENHYPEN, NewJeans, Super Junior, and new group TRENDZ.

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[School Project] My K-Pop Presentation :white_check_mark:

안녕하세요! Hello Everyone! :bow:

As promised, here is my blog about the K-Pop presentation I held yesterday! Unfortunately I can't tell you my grade yet since I don't know it myself, but I'll let you know as soon as I can!

I hope this might help some of you who are still new to K-Pop to understand it better and I also hope to get approval from the elders on here.. :see_no_evil: Either way I hope you enjoy! 🤗

(P.S.: I'm honestly quite anxious this blog will get taken down because it's not solely about Bangtan so if it does I'm sorry!)

My K-Pop Presentation

As an introduction, I showed my class the music video of I.O.I.'s 'Whatta Man' (with english subtitles obviously), simply because I really like the song and I thought it'd be a great balance between dancing and a story being told.

Then I went on defining the term K-Pop and explaining it's main characteristics.

To add to the short notes on the transparencies, I went more in depth while talking, telling them that the girl- and boy groups were influenced by the western culture of the 1990's and naming the specific roles possible (leader, visual, main/lead dancer, -rapper, -vocalist or sub vocalist, -rapper). I also added in that at least one member of the group is usually fluent in english to be able to communicate with international fans.

For the perfomances I talked more about each of the notes, naming examples and making sure to emphasize how huge the concerts and award shows actually are.

After that, I continued with the industry itself.

To actually show something, I took my WINGS album (N Version) with me and showed them some pictures and the photocard (Jin :heart_eyes: ). I also added that each fandom has an assigned name and colour.

Afterwards I shortly focused on K-Pop as a global phenomenon.

And then the serious part started.. (This is also the part some of you are most likely not to know about yet.)

In case you don't know about saesang fans, they go way too far and I don't think it is acceptable to hurt the idols' privacies like that. For example, saesang fans follow the vans shuttling idols between different destinations in taxis (which has already caused some accidents), hack their cellphones or break into their apartments.

I think the best visualization of how hard the trainee life actually is - in combination with the harsh industry - can be seen in the series Produce 101. It has told me a lot and I think it's very interesting to watch.

Last but not least, I wanted to let my classmates know why K-Pop is (despite it's dark side) my favourite music genre.

To round things up, I showed them BTS's perfomance of 'Not Today' at Inkigayo (the one where they wore these cool uniforms) to give them an idea of what these perfomances look like and how fanchants work.

I thanked them for their attention and showed them my sources (other than the knowledge I already had).

So that's it! I hope that those who asked for this blog see this and are satisfied with the outcome, I really worked hard on it and tried my best. :see_no_evil:

Thank you for reading and have a wonderful rest of the day! 안녕~ :wave:

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Comments (29)

bye im literally doing a last minute presentatipn

This is great might steal for my presentation I’ll give credit

Well done and good luck for your results.........♡♡♡

You will in the 1st position because 9f your hard work yes it's true

May bts bless you :raised_hands: :purple_heart: :purple_heart: ♡♡

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BBC Unveils Dark Side of K-pop in New Documentary Featuring Seungri as the Key Figure

T he BBC News Korea YouTube channel premiered a revealing documentary on May 19th, titled “Burning Sun: The Dark Side of K-Pop’s Chat Rooms”, produced by the esteemed BBC Eye investigative team.

The production follows the investigative efforts of journalists Park Hyo-sil and Kang Kyung-yoon as they delve into the sordid sex scandal involving high-profile K-pop celebrities.

The documentary exposes the hidden realities of seemingly untouchable K-pop stars and the pivotal role investigative journalism played in bringing the actions of the chat room’s participants to light.

Journalist Park Hyo-sil, who initiated coverage of Jung Joon-young’s illegal recording accusations in September 2016, disclosed that KBS’s legal counsel intimidated Jung Joon-young’s ex-girlfriend into retracting her complaint due to potential penalties for unfounded allegations.

Jung Joon-young circumvented police by submitting his phone to a private forensics firm instead of directly handing it to authorities. Park commented, “ The police settled for the forensic company’s report rather than conducting their own examination of the phone, essentially performing a cursory investigation to close the case .”

The documentary reveals that, unknown to Jung Joon-young, a duplication of his phone’s data existed and was later disclosed.

Journalist Kang Kyung-yoon, who acquired KakaoTalk messages from 2015 to 2016 exchanged by the group’s members, noted, “ Although the video from the 2016 female victim wasn’t there, myriad other videos of women filmed by Jung Joon-young surfaced, featuring some well-known individuals. “

Kang expressed, “ The content of those KakaoTalk messages still sickens me. The severity of the situation was beyond my imagination. “

A disturbing video depicted Jung Joon-young encouraging a woman’s drinking while groping her, with singer Choi Jong-hoon beside him. Choi, egged on by an off-camera voice, expressed reluctance to partake further.

Kang Kyung-yoon implied Choi Jong-hoon’s high sexual drive compared to Jung Joon-young but with a more subservient role in the group, often following megastar Seungri’s lead.

The BBC recounted, “ Superstar Seungri was the most high-profile member of the chat group, gaining fame in the K-Pop supergroup Big Bang and boasting a solo career as well. Likening himself to Korea’s Jay Gatsby, his lavish lifestyle was well-documented in polished promotional videos. .”

The documentary’s release saw viewers voicing their disgust, calling into question the leniency of the sentences received by those involved.

Scheduled for a series broadcast on BBC News TV in June, the documentary is currently viewable in Korean on the BBC News Korea YouTube page.

Q: What is the name of the documentary discussed in the article?

A: The documentary is called “Burning Sun: The Dark Side of K-Pop’s Chat Rooms”.

Q: Who are the main figures involved in the scandal exposed by the documentary?

A: The scandal involves several high-profile K-pop stars, including Jung Joon-young, Choi Jong-hoon, and notably the megastar Seungri from Big Bang.

Q: What was journalist Park Hyo-sil’s role in the investigation?

A: Journalist Park Hyo-sil reported on Jung Joon-young’s illegal recording accusations and highlighted the intimidation techniques used against the victim.

Q: How did law enforcement handle Jung Joon-young’s phone, which held key evidence?

A: Instead of the police investigating the phone, Jung Joon-young submitted it to a private forensics company and the police relied on the firm’s report to conclude the case.

Q: When will the documentary air on TV, and where can it currently be viewed?

A: The documentary is scheduled to air as a series starting in June on BBC News TV. It is currently available in Korean on the BBC News Korea YouTube channel.

The BBC documentary “Burning Sun: The Dark Side of K-Pop’s Chat Rooms” has peeled back the glamorous veneer of the K-pop industry to expose a disturbing reality of abuse and exploitation. Through the persistent work of journalists Park Hyo-sil and Kang Kyung-yoon, the relentless pursuit of truth brought to light the nefarious actions within exclusive celebrity chat groups. The revelations have sparked public outcry and raised serious questions about accountability, police procedure, and the influence of stardom on justice – issues which resonate far beyond the K-Pop world. As this documentary prepares to reach a broader audience on television, the conversation it triggers will likely influence the industry for years to come.

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Colorful K-pop Boy Band

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Do you want to light it up like dynamite? Whoa, oh, oh… Come on! You know the lyrics! This colorful template is for the K-pop fandom because the Slidesgo team loves K-pop and mostly loves their fans. With this design, you can talk about anything you want, from your favorite K-pop boy band to making a presentation on any theme inspired by the music of the moment. Take a look at this template, it’s truly a fanservice!

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