emergence of counterfeit trade literature review

The emergence of counterfeit trade: a literature review

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Introduction

Practical background

Intangible assets, such as goodwill and intellectual property, constitute a significant share of many companies' equity. They are often the result of extensive investments in research and development, careful brand management, and a consistent pledge to high quality, reliability, and exclusiveness. However, the growing momentum of emerging markets in Asia - where these intangible assets are difficult to protect - plus a general trend in favor of dismantling border controls to ease the flow of international trade, and the increasing integration and interaction between organizations in disparate locations, require new measures to protect these assets and safeguard companies from unfair competition. Product counterfeiting in particular - the unauthorized manufacturing of articles which mimic certain characteristics of genuine goods and which may pass themselves off as registered products of licit companies - has developed into a severe threat to licit companies and consumers alike ([81] Organization for Economic Cooperation and Development, 1998).

The implications for manufacturers and brand owners are multifaceted. On the one hand, companies are likely to face a loss of revenue owing to substitution effects by illicit goods and constraints on product pricing ([76] Montoro-Pons and Cuadrado-Garcia, 2006). Substandard imitation products that are difficult to distinguish from genuine goods can diminish the level of quality associated with a product or company. Moreover, large numbers of low-cost counterfeits can reduce the perceived exclusiveness of luxury goods ([111] Wilke and Zaichkowsky, 1999). On the other hand, companies may experience increased brand awareness as well as additional demand due to bandwagon and network effects ([79] Nia and Zaichkowsky, 2000; [7] Barnett, 2005; [116] Yao, 2005b). Counterfeit production can foster learning effects among illicit companies ([30] Die Zeit, 2006), but a high market share of counterfeit software, for example, may at the same time establish lock-in effects and barriers to entry for emerging legitimate competitors ([65] Kirkpatrick, 2007).

However, in most cases the negative implications outweigh the positive effects by far: preventive measures to ensure a high level of quality despite the existence of counterfeit articles, considerable enforcement costs in cases of counterfeit occurrence, expensive product recalls, potential liability claims in cases of health and safety hazards for consumers, customer confusion and brand dilution are in fact of major concern ([33] Feinberg and Rousslang,...

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The emergence of counterfeit trade: a literature review

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Authors: Staake, Thorsten ;  Thiesse, Frédéric ;  Fleisch, Elgar

Source: European Journal of Marketing , Volume 43, Numbers 3-4, 2009, pp. 320-349(30)

Publisher: Emerald Group Publishing Limited

DOI: https://doi.org/10.1108/03090560910935451

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Keywords: Business ethics ; Counterfeiting ; Supply and demand ; Trade

Document Type: Research Article

Publication date: April 3, 2009

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The Emergence of Counterfeit Trade: A Literature Review

business studies

ITEM - Institute of T...

Counterfeiting Models: Mathematical/Economic

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• First Online: 01 January 2019
• Cite this reference work entry

• Andrea Di Liddo 5  

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1 Citations

Counterfeiting and piracy are illicit activities infringing IPR (intellectual property rights). The market for counterfeit can be divided into two important submarkets. In the primary market, consumers purchase counterfeit products believing they have purchased genuine articles (deceptive counterfeiting). In the secondary market, consumers knowingly buy counterfeit products (nondeceptive counterfeiting).

Counterfeiting has, obviously, consequences on genuine producers and consumers; nevertheless, it can have general socioeconomic effects.

There is a considerable body of theoretical and empirical literature on the mechanisms of counterfeit trade and on the economic and social effects of counterfeiting. A number of the methodological papers are undertaken within the framework of operations research and game theory.

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Counterfeiting Models (Mathematical/Economic)

Non-deceptive Counterfeiting and Consumer Welfare: A Differential Game Approach

How do Fines and Their Enforcement on Counterfeit Products Affect Social Welfare?

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Andrea Di Liddo

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Di Liddo, A. (2019). Counterfeiting Models: Mathematical/Economic. In: Marciano, A., Ramello, G.B. (eds) Encyclopedia of Law and Economics. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7753-2_705

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• DOI: 10.3386/W1876
• Corpus ID: 153594119

Counterfeit-Product Trade

• G. Grossman , C. Shapiro
• Published 1 March 1986
• International Trade

325 Citations

Foreign counterfeiting of status goods, consumers’ choices, infringements and market competition, pricing and marketing impacts of entry by counterfeiters and imitators, counterfeiting and consumption externalities - a closer look, the emergence of counterfeit trade: a literature review, turning counterfeiting into advantage: the case of a durable good monopolist, self-discrepancy and consumer responses to counterfeit products, why branded firms may benefit from counterfeit competition, quality signaling and international trade in food products, 12 references, the role of market forces in assuring contractual performance, premiums for high quality products as returns to reputations, consumer information, product quality, and seller reputation, reputation and product quality, related papers.

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What Defines Counterfeiting? A Timeline Analysis of the Definition

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• Institute of Management Sciences, Bahauddin Zakariya University, Multan

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What Defines Counterfeiting? A Timeline Analysis of the Definition

Journal of Business and Social Review in Emerging Economies

Though addressed widely by academicians and researchers across the globe, the subject of counterfeiting dates back to historical times of 27BC. In academic literature, the discussion on counterfeit(ing) began a century back when researchers started to define its boundaries through their understanding. Ranging from the classical descriptions on counterfeit, counterfeiting, counterfeit trade and counterfeit product(s), this article intends to use text analysis technique to provide the reader with a summary of the existing academic literature on the aforementioned subjects. It summarizes key definitions from the respective area with a broader aim to bridge the gap in the existing counterfeiting and counterfeit product-related literature by providing a brief (yet ample) list on counterfeit(ing). Moreover, it also identifies the key similarities exiting in the definition set. The article concludes with authors own definition of counterfeiting and counterfeit product(s) based on the concep...

Related Papers

International Journal of Management Studies

Amrita Dhaliwal

Counterfeiting is lucrative and profitable business and has become an emerging global economic problem. Counterfeit goods are identical to the authentic ones but fraudulently display the brand name and are sold at fraction of price. Counterfeits have become substantial threat to the luxury industry since they reduce the demand for the legitimate products and damage the reputation of the luxury brands. They are the forgeries who take the advantage of remarkable value and prestige of luxury brands. Against this background, the paper provides the literature review to shed light on the antecedents that affect the purchase of counterfeit goods.

The Journal of World Intellectual Property

Özge BARUÖNÜ

European Journal of Marketing

Frederic Thiesse

Trends in Organized Crime

Ludovica Cesareo

Journal of Marketing Management

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology to psychology. While the number of contributions has been substantial, research on both demand and supply has been fragmented and has at times yielded contradictory results. In addition, the lack of an extensive, interdisciplinary, and up-to-date literature review has made it hard to fully understand what aspects of the phenomenon need further clarification in order to stem consumer demand and provide meaningful suggestions to companies combatting illicit trade daily. A systematization of the existing literature is absolutely paramount and this need is fully met by this book.

Cultural Sociology

CHRIS ROJEK

Study of the consumption of counterfeit products casts consumers as reflexive agents who knowingly break the law (through the consumption of illegal commodities). Because this analysis is pitched at the level of meaning rather than structural constraints, it produces a misleading view of reflexive counterfeit consumption as being motivated by resistance or the wish to escape from normative coercion. This article contrasts this with approaches that prefigure meaning in explaining counterfeit commerce by treating the trade as an unavoidable structural feature of capitalism. That is, the structural logic of capital accumulation inevitably creates a black market of counterfeit commerce. It is a parasitic form of illegal consumerism which mirrors conventional capitalist organization, reproducing familiar dynamics of status differentiation.

Business Horizons

Michael Harvey

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