what is your research gap example

The Research Gap (Literature Gap)

Everything you need to know to find a quality research gap

By: Ethar Al-Saraf (PhD) | Expert Reviewed By: Eunice Rautenbach (DTech) | November 2022

If you’re just starting out in research, chances are you’ve heard about the elusive research gap (also called a literature gap). In this post, we’ll explore the tricky topic of research gaps. We’ll explain what a research gap is, look at the four most common types of research gaps, and unpack how you can go about finding a suitable research gap for your dissertation, thesis or research project.

Overview: Research Gap 101

• What is a research gap
• Four common types of research gaps
• Practical examples
• How to find research gaps
• Recap & key takeaways

What (exactly) is a research gap?

Well, at the simplest level, a research gap is essentially an unanswered question or unresolved problem in a field, which reflects a lack of existing research in that space. Alternatively, a research gap can also exist when there’s already a fair deal of existing research, but where the findings of the studies pull in different directions , making it difficult to draw firm conclusions.

For example, let’s say your research aims to identify the cause (or causes) of a particular disease. Upon reviewing the literature, you may find that there’s a body of research that points toward cigarette smoking as a key factor – but at the same time, a large body of research that finds no link between smoking and the disease. In that case, you may have something of a research gap that warrants further investigation.

Now that we’ve defined what a research gap is – an unanswered question or unresolved problem – let’s look at a few different types of research gaps.

Types of research gaps

While there are many different types of research gaps, the four most common ones we encounter when helping students at Grad Coach are as follows:

• The classic literature gap
• The disagreement gap
• The contextual gap, and
• The methodological gap

Need a helping hand?

1. The Classic Literature Gap

First up is the classic literature gap. This type of research gap emerges when there’s a new concept or phenomenon that hasn’t been studied much, or at all. For example, when a social media platform is launched, there’s an opportunity to explore its impacts on users, how it could be leveraged for marketing, its impact on society, and so on. The same applies for new technologies, new modes of communication, transportation, etc.

Classic literature gaps can present exciting research opportunities , but a drawback you need to be aware of is that with this type of research gap, you’ll be exploring completely new territory . This means you’ll have to draw on adjacent literature (that is, research in adjacent fields) to build your literature review, as there naturally won’t be very many existing studies that directly relate to the topic. While this is manageable, it can be challenging for first-time researchers, so be careful not to bite off more than you can chew.

2. The Disagreement Gap

As the name suggests, the disagreement gap emerges when there are contrasting or contradictory findings in the existing research regarding a specific research question (or set of questions). The hypothetical example we looked at earlier regarding the causes of a disease reflects a disagreement gap.

Importantly, for this type of research gap, there needs to be a relatively balanced set of opposing findings . In other words, a situation where 95% of studies find one result and 5% find the opposite result wouldn’t quite constitute a disagreement in the literature. Of course, it’s hard to quantify exactly how much weight to give to each study, but you’ll need to at least show that the opposing findings aren’t simply a corner-case anomaly .

3. The Contextual Gap

The third type of research gap is the contextual gap. Simply put, a contextual gap exists when there’s already a decent body of existing research on a particular topic, but an absence of research in specific contexts .

For example, there could be a lack of research on:

• A specific population – perhaps a certain age group, gender or ethnicity
• A geographic area – for example, a city, country or region
• A certain time period – perhaps the bulk of the studies took place many years or even decades ago and the landscape has changed.

The contextual gap is a popular option for dissertations and theses, especially for first-time researchers, as it allows you to develop your research on a solid foundation of existing literature and potentially even use existing survey measures.

Importantly, if you’re gonna go this route, you need to ensure that there’s a plausible reason why you’d expect potential differences in the specific context you choose. If there’s no reason to expect different results between existing and new contexts, the research gap wouldn’t be well justified. So, make sure that you can clearly articulate why your chosen context is “different” from existing studies and why that might reasonably result in different findings.

4. The Methodological Gap

Last but not least, we have the methodological gap. As the name suggests, this type of research gap emerges as a result of the research methodology or design of existing studies. With this approach, you’d argue that the methodology of existing studies is lacking in some way , or that they’re missing a certain perspective.

For example, you might argue that the bulk of the existing research has taken a quantitative approach, and therefore there is a lack of rich insight and texture that a qualitative study could provide. Similarly, you might argue that existing studies have primarily taken a cross-sectional approach , and as a result, have only provided a snapshot view of the situation – whereas a longitudinal approach could help uncover how constructs or variables have evolved over time.

Practical Examples

Let’s take a look at some practical examples so that you can see how research gaps are typically expressed in written form. Keep in mind that these are just examples – not actual current gaps (we’ll show you how to find these a little later!).

Context: Healthcare

Despite extensive research on diabetes management, there’s a research gap in terms of understanding the effectiveness of digital health interventions in rural populations (compared to urban ones) within Eastern Europe.

Context: Environmental Science

While a wealth of research exists regarding plastic pollution in oceans, there is significantly less understanding of microplastic accumulation in freshwater ecosystems like rivers and lakes, particularly within Southern Africa.

Context: Education

While empirical research surrounding online learning has grown over the past five years, there remains a lack of comprehensive studies regarding the effectiveness of online learning for students with special educational needs.

As you can see in each of these examples, the author begins by clearly acknowledging the existing research and then proceeds to explain where the current area of lack (i.e., the research gap) exists.

How To Find A Research Gap

Now that you’ve got a clearer picture of the different types of research gaps, the next question is of course, “how do you find these research gaps?” .

Well, we cover the process of how to find original, high-value research gaps in a separate post . But, for now, I’ll share a basic two-step strategy here to help you find potential research gaps.

As a starting point, you should find as many literature reviews, systematic reviews and meta-analyses as you can, covering your area of interest. Additionally, you should dig into the most recent journal articles to wrap your head around the current state of knowledge. It’s also a good idea to look at recent dissertations and theses (especially doctoral-level ones). Dissertation databases such as ProQuest, EBSCO and Open Access are a goldmine for this sort of thing. Importantly, make sure that you’re looking at recent resources (ideally those published in the last year or two), or the gaps you find might have already been plugged by other researchers.

Once you’ve gathered a meaty collection of resources, the section that you really want to focus on is the one titled “ further research opportunities ” or “further research is needed”. In this section, the researchers will explicitly state where more studies are required – in other words, where potential research gaps may exist. You can also look at the “ limitations ” section of the studies, as this will often spur ideas for methodology-based research gaps.

By following this process, you’ll orient yourself with the current state of research , which will lay the foundation for you to identify potential research gaps. You can then start drawing up a shortlist of ideas and evaluating them as candidate topics . But remember, make sure you’re looking at recent articles – there’s no use going down a rabbit hole only to find that someone’s already filled the gap 🙂

Let’s Recap

We’ve covered a lot of ground in this post. Here are the key takeaways:

• A research gap is an unanswered question or unresolved problem in a field, which reflects a lack of existing research in that space.
• The four most common types of research gaps are the classic literature gap, the disagreement gap, the contextual gap and the methodological gap. 
• To find potential research gaps, start by reviewing recent journal articles in your area of interest, paying particular attention to the FRIN section .

If you’re keen to learn more about research gaps and research topic ideation in general, be sure to check out the rest of the Grad Coach Blog . Alternatively, if you’re looking for 1-on-1 support with your dissertation, thesis or research project, be sure to check out our private coaching service .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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32 Comments

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Home » Research Gap – Types, Examples and How to Identify

Research Gap – Types, Examples and How to Identify

Table of Contents

Research Gap

Definition:

Research gap refers to an area or topic within a field of study that has not yet been extensively researched or is yet to be explored. It is a question, problem or issue that has not been addressed or resolved by previous research.

How to Identify Research Gap

Identifying a research gap is an essential step in conducting research that adds value and contributes to the existing body of knowledge. Research gap requires critical thinking, creativity, and a thorough understanding of the existing literature . It is an iterative process that may require revisiting and refining your research questions and ideas multiple times.

Here are some steps that can help you identify a research gap:

• Review existing literature: Conduct a thorough review of the existing literature in your research area. This will help you identify what has already been studied and what gaps still exist.
• Identify a research problem: Identify a specific research problem or question that you want to address.
• Analyze existing research: Analyze the existing research related to your research problem. This will help you identify areas that have not been studied, inconsistencies in the findings, or limitations of the previous research.
• Brainstorm potential research ideas : Based on your analysis, brainstorm potential research ideas that address the identified gaps.
• Consult with experts: Consult with experts in your research area to get their opinions on potential research ideas and to identify any additional gaps that you may have missed.
• Refine research questions: Refine your research questions and hypotheses based on the identified gaps and potential research ideas.
• Develop a research proposal: Develop a research proposal that outlines your research questions, objectives, and methods to address the identified research gap.

Types of Research Gap

There are different types of research gaps that can be identified, and each type is associated with a specific situation or problem. Here are the main types of research gaps and their explanations:

Theoretical Gap

This type of research gap refers to a lack of theoretical understanding or knowledge in a particular area. It can occur when there is a discrepancy between existing theories and empirical evidence or when there is no theory that can explain a particular phenomenon. Identifying theoretical gaps can lead to the development of new theories or the refinement of existing ones.

Empirical Gap

An empirical gap occurs when there is a lack of empirical evidence or data in a particular area. It can happen when there is a lack of research on a specific topic or when existing research is inadequate or inconclusive. Identifying empirical gaps can lead to the development of new research studies to collect data or the refinement of existing research methods to improve the quality of data collected.

Methodological Gap

This type of research gap refers to a lack of appropriate research methods or techniques to answer a research question. It can occur when existing methods are inadequate, outdated, or inappropriate for the research question. Identifying methodological gaps can lead to the development of new research methods or the modification of existing ones to better address the research question.

Practical Gap

A practical gap occurs when there is a lack of practical applications or implementation of research findings. It can occur when research findings are not implemented due to financial, political, or social constraints. Identifying practical gaps can lead to the development of strategies for the effective implementation of research findings in practice.

Knowledge Gap

This type of research gap occurs when there is a lack of knowledge or information on a particular topic. It can happen when a new area of research is emerging, or when research is conducted in a different context or population. Identifying knowledge gaps can lead to the development of new research studies or the extension of existing research to fill the gap.

Examples of Research Gap

Here are some examples of research gaps that researchers might identify:

• Theoretical Gap Example : In the field of psychology, there might be a theoretical gap related to the lack of understanding of the relationship between social media use and mental health. Although there is existing research on the topic, there might be a lack of consensus on the mechanisms that link social media use to mental health outcomes.
• Empirical Gap Example : In the field of environmental science, there might be an empirical gap related to the lack of data on the long-term effects of climate change on biodiversity in specific regions. Although there might be some studies on the topic, there might be a lack of data on the long-term effects of climate change on specific species or ecosystems.
• Methodological Gap Example : In the field of education, there might be a methodological gap related to the lack of appropriate research methods to assess the impact of online learning on student outcomes. Although there might be some studies on the topic, existing research methods might not be appropriate to assess the complex relationships between online learning and student outcomes.
• Practical Gap Example: In the field of healthcare, there might be a practical gap related to the lack of effective strategies to implement evidence-based practices in clinical settings. Although there might be existing research on the effectiveness of certain practices, they might not be implemented in practice due to various barriers, such as financial constraints or lack of resources.
• Knowledge Gap Example: In the field of anthropology, there might be a knowledge gap related to the lack of understanding of the cultural practices of indigenous communities in certain regions. Although there might be some research on the topic, there might be a lack of knowledge about specific cultural practices or beliefs that are unique to those communities.

Examples of Research Gap In Literature Review, Thesis, and Research Paper might be:

• Literature review : A literature review on the topic of machine learning and healthcare might identify a research gap in the lack of studies that investigate the use of machine learning for early detection of rare diseases.
• Thesis : A thesis on the topic of cybersecurity might identify a research gap in the lack of studies that investigate the effectiveness of artificial intelligence in detecting and preventing cyber attacks.
• Research paper : A research paper on the topic of natural language processing might identify a research gap in the lack of studies that investigate the use of natural language processing techniques for sentiment analysis in non-English languages.

How to Write Research Gap

By following these steps, you can effectively write about research gaps in your paper and clearly articulate the contribution that your study will make to the existing body of knowledge.

Here are some steps to follow when writing about research gaps in your paper:

• Identify the research question : Before writing about research gaps, you need to identify your research question or problem. This will help you to understand the scope of your research and identify areas where additional research is needed.
• Review the literature: Conduct a thorough review of the literature related to your research question. This will help you to identify the current state of knowledge in the field and the gaps that exist.
• Identify the research gap: Based on your review of the literature, identify the specific research gap that your study will address. This could be a theoretical, empirical, methodological, practical, or knowledge gap.
• Provide evidence: Provide evidence to support your claim that the research gap exists. This could include a summary of the existing literature, a discussion of the limitations of previous studies, or an analysis of the current state of knowledge in the field.
• Explain the importance: Explain why it is important to fill the research gap. This could include a discussion of the potential implications of filling the gap, the significance of the research for the field, or the potential benefits to society.
• State your research objectives: State your research objectives, which should be aligned with the research gap you have identified. This will help you to clearly articulate the purpose of your study and how it will address the research gap.

Importance of Research Gap

The importance of research gaps can be summarized as follows:

• Advancing knowledge: Identifying research gaps is crucial for advancing knowledge in a particular field. By identifying areas where additional research is needed, researchers can fill gaps in the existing body of knowledge and contribute to the development of new theories and practices.
• Guiding research: Research gaps can guide researchers in designing studies that fill those gaps. By identifying research gaps, researchers can develop research questions and objectives that are aligned with the needs of the field and contribute to the development of new knowledge.
• Enhancing research quality: By identifying research gaps, researchers can avoid duplicating previous research and instead focus on developing innovative research that fills gaps in the existing body of knowledge. This can lead to more impactful research and higher-quality research outputs.
• Informing policy and practice: Research gaps can inform policy and practice by highlighting areas where additional research is needed to inform decision-making. By filling research gaps, researchers can provide evidence-based recommendations that have the potential to improve policy and practice in a particular field.

Applications of Research Gap

Here are some potential applications of research gap:

• Informing research priorities: Research gaps can help guide research funding agencies and researchers to prioritize research areas that require more attention and resources.
• Identifying practical implications: Identifying gaps in knowledge can help identify practical applications of research that are still unexplored or underdeveloped.
• Stimulating innovation: Research gaps can encourage innovation and the development of new approaches or methodologies to address unexplored areas.
• Improving policy-making: Research gaps can inform policy-making decisions by highlighting areas where more research is needed to make informed policy decisions.
• Enhancing academic discourse: Research gaps can lead to new and constructive debates and discussions within academic communities, leading to more robust and comprehensive research.

Advantages of Research Gap

Here are some of the advantages of research gap:

• Identifies new research opportunities: Identifying research gaps can help researchers identify areas that require further exploration, which can lead to new research opportunities.
• Improves the quality of research: By identifying gaps in current research, researchers can focus their efforts on addressing unanswered questions, which can improve the overall quality of research.
• Enhances the relevance of research: Research that addresses existing gaps can have significant implications for the development of theories, policies, and practices, and can therefore increase the relevance and impact of research.
• Helps avoid duplication of effort: Identifying existing research can help researchers avoid duplicating efforts, saving time and resources.
• Helps to refine research questions: Research gaps can help researchers refine their research questions, making them more focused and relevant to the needs of the field.
• Promotes collaboration: By identifying areas of research that require further investigation, researchers can collaborate with others to conduct research that addresses these gaps, which can lead to more comprehensive and impactful research outcomes.

Disadvantages of Research Gap

While research gaps can be advantageous, there are also some potential disadvantages that should be considered:

• Difficulty in identifying gaps: Identifying gaps in existing research can be challenging, particularly in fields where there is a large volume of research or where research findings are scattered across different disciplines.
• Lack of funding: Addressing research gaps may require significant resources, and researchers may struggle to secure funding for their work if it is perceived as too risky or uncertain.
• Time-consuming: Conducting research to address gaps can be time-consuming, particularly if the research involves collecting new data or developing new methods.
• Risk of oversimplification: Addressing research gaps may require researchers to simplify complex problems, which can lead to oversimplification and a failure to capture the complexity of the issues.
• Bias : Identifying research gaps can be influenced by researchers’ personal biases or perspectives, which can lead to a skewed understanding of the field.
• Potential for disagreement: Identifying research gaps can be subjective, and different researchers may have different views on what constitutes a gap in the field, leading to disagreements and debate.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Identifying Research Gaps to Pursue Innovative Research

This article is an excerpt from a lecture given by my Ph.D. guide, a researcher in public health. She advised us on how to identify research gaps to pursue innovative research in our fields.

What is a Research Gap?

Today we are talking about the research gap: what is it, how to identify it, and how to make use of it so that you can pursue innovative research. Now, how many of you have ever felt you had discovered a new and exciting research question , only to find that it had already been written about? I have experienced this more times than I can count. Graduate studies come with pressure to add new knowledge to the field. We can contribute to the progress and knowledge of humanity. To do this, we need to first learn to identify research gaps in the existing literature.

A research gap is, simply, a topic or area for which missing or insufficient information limits the ability to reach a conclusion for a question. It should not be confused with a research question, however. For example, if we ask the research question of what the healthiest diet for humans is, we would find many studies and possible answers to this question. On the other hand, if we were to ask the research question of what are the effects of antidepressants on pregnant women, we would not find much-existing data. This is a research gap. When we identify a research gap, we identify a direction for potentially new and exciting research.

How to Identify Research Gap?

Considering the volume of existing research, identifying research gaps can seem overwhelming or even impossible. I don’t have time to read every paper published on public health. Similarly, you guys don’t have time to read every paper. So how can you identify a research gap?

There are different techniques in various disciplines, but we can reduce most of them down to a few steps, which are:

• Identify your key motivating issue/question
• Identify key terms associated with this issue
• Review the literature, searching for these key terms and identifying relevant publications
• Review the literature cited by the key publications which you located in the above step
• Identify issues not addressed by  the literature relating to your critical  motivating issue

It is the last step which we all find the most challenging. It can be difficult to figure out what an article is  not  saying. I like to keep a list of notes of biased or inconsistent information. You could also track what authors write as “directions for future research,” which often can point us towards the existing gaps.

Different Types of Research Gaps

Identifying research gaps is an essential step in conducting research, as it helps researchers to refine their research questions and to focus their research efforts on areas where there is a need for more knowledge or understanding.

1. Knowledge gaps

These are gaps in knowledge or understanding of a subject, where more research is needed to fill the gaps. For example, there may be a lack of understanding of the mechanisms behind a particular disease or how a specific technology works.

2. Conceptual gaps

These are gaps in the conceptual framework or theoretical understanding of a subject. For example, there may be a need for more research to understand the relationship between two concepts or to refine a theoretical framework.

3. Methodological gaps

These are gaps in the methods used to study a particular subject. For example, there may be a need for more research to develop new research methods or to refine existing methods to address specific research questions.

4. Data gaps

These are gaps in the data available on a particular subject. For example, there may be a need for more research to collect data on a specific population or to develop new measures to collect data on a particular construct.

5. Practical gaps

These are gaps in the application of research findings to practical situations. For example, there may be a need for more research to understand how to implement evidence-based practices in real-world settings or to identify barriers to implementing such practices.

Examples of Research Gap

Limited understanding of the underlying mechanisms of a disease:.

Despite significant research on a particular disease, there may be a lack of understanding of the underlying mechanisms of the disease. For example, although much research has been done on Alzheimer’s disease, the exact mechanisms that lead to the disease are not yet fully understood.

Inconsistencies in the findings of previous research:

When previous research on a particular topic has inconsistent findings, there may be a need for further research to clarify or resolve these inconsistencies. For example, previous research on the effectiveness of a particular treatment for a medical condition may have produced inconsistent findings, indicating a need for further research to determine the true effectiveness of the treatment.

Limited research on emerging technologies:

As new technologies emerge, there may be limited research on their applications, benefits, and potential drawbacks. For example, with the increasing use of artificial intelligence in various industries, there is a need for further research on the ethical, legal, and social implications of AI.

How to Deal with Literature Gap?

Once you have identified the literature gaps, it is critical to prioritize. You may find many questions which remain to be answered in the literature. Often one question must be answered before the next can be addressed. In prioritizing the gaps, you have identified, you should consider your funding agency or stakeholders, the needs of the field, and the relevance of your questions to what is currently being studied. Also, consider your own resources and ability to conduct the research you’re considering. Once you have done this, you can narrow your search down to an appropriate question.

Tools to Help Your Search

There are thousands of new articles published every day, and staying up to date on the literature can be overwhelming. You should take advantage of the technology that is available. Some services include  PubCrawler ,  Feedly ,  Google Scholar , and PubMed updates. Stay up to date on social media forums where scholars share new discoveries, such as Twitter. Reference managers such as  Mendeley  can help you keep your references well-organized. I personally have had success using Google Scholar and PubMed to stay current on new developments and track which gaps remain in my personal areas of interest.

The most important thing I want to impress upon you today is that you will struggle to  choose a research topic  that is innovative and exciting if you don’t know the existing literature well. This is why identifying research gaps starts with an extensive and thorough  literature review . But give yourself some boundaries.  You don’t need to read every paper that has ever been written on a topic. You may find yourself thinking you’re on the right track and then suddenly coming across a paper that you had intended to write! It happens to everyone- it happens to me quite often. Don’t give up- keep reading and you’ll find what you’re looking for.

Class dismissed!

How do you identify research gaps? Share your thoughts in the comments section below.

Frequently Asked Questions

A research gap can be identified by looking for a topic or area with missing or insufficient information that limits the ability to reach a conclusion for a question.

Identifying a research gap is important as it provides a direction for potentially new research or helps bridge the gap in existing literature.

Gap in research is a topic or area with missing or insufficient information. A research gap limits the ability to reach a conclusion for a question.

Thank u for your suggestion.

Very useful tips specially for a beginner

Thank you. This is helpful. I find that I’m overwhelmed with literatures. As I read on a particular topic, and in a particular direction I find that other conflicting issues, topic a and ideas keep popping up, making me more confused.

I am very grateful for your advice. It’s just on point.

The clearest, exhaustive, and brief explanation I have ever read.

Thanks for sharing

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Great job smart guy! Really outdid yourself!

Nice one! I thank you for this as it is just what I was looking for!😃🤟

Thank you so much for this. Much appreciated

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Thank you so much .I’ved learn a lot from this.❤️

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Last Updated: Jun 27, 2023 Views: 473696

What is a research gap.

A research gap is a question or a problem that has not been answered by any of the existing studies or research within your field. Sometimes, a research gap exists when there is a concept or new idea that hasn't been studied at all. Sometimes you'll find a research gap if all the existing research is outdated and in need of new/updated research (studies on Internet use in 2001, for example). Or, perhaps a specific population has not been well studied (perhaps there are plenty of studies on teenagers and video games, but not enough studies on toddlers and video games, for example). These are just a few examples, but any research gap you find is an area where more studies and more research need to be conducted. Please view this video clip from our Sage Research Methods database for more helpful information: How Do You Identify Gaps in Literature?

How do I find one?

It will take a lot of research and reading.  You'll need to be very familiar with all the studies that have already been done, and what those studies contributed to the overall body of knowledge about that topic. Make a list of any questions you have about your topic and then do some research to see if those questions have already been answered satisfactorily. If they haven't, perhaps you've discovered a gap!  Here are some strategies you can use to make the most of your time:

• One useful trick is to look at the “suggestions for future research” or conclusion section of existing studies on your topic. Many times, the authors will identify areas where they think a research gap exists, and what studies they think need to be done in the future.
• As you are researching, you will most likely come across citations for seminal works in your research field. These are the research studies that you see mentioned again and again in the literature.  In addition to finding those and reading them, you can use a database like Web of Science to follow the research trail and discover all the other articles that have cited these. See the FAQ: I found the perfect article for my paper. How do I find other articles and books that have cited it? on how to do this. One way to quickly track down these seminal works is to use a database like SAGE Navigator, a social sciences literature review tool. It is one of the products available via our SAGE Knowledge database.
• In the PsycINFO and PsycARTICLES databases, you can select literature review, systematic review, and meta analysis under the Methodology section in the advanced search to quickly locate these. See the FAQ: Where can I find a qualitative or quantitative study? for more information on how to find the Methodology section in these two databases.
• In CINAHL , you can select Systematic review under the Publication Type field in the advanced search. 
• In Web of Science , check the box beside Review under the Document Type heading in the “Refine Results” sidebar to the right of the list of search hits.
• If the database you are searching does not offer a way to filter your results by document type, publication type, or methodology in the advanced search, you can include these phrases (“literature reviews,” meta-analyses, or “systematic reviews”) in your search string.  For example, “video games” AND “literature reviews” could be a possible search that you could try.

Please give these suggestions a try and contact a librarian for additional assistance.

Content authored by: GS

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How to Identify a Research Gap

• 5-minute read
• 10th January 2024

If you’ve been tasked with producing a thesis or dissertation, one of your first steps will be identifying a research gap. Although finding a research gap may sound daunting, don’t fret! In this post, we will define a research gap, discuss its importance, and offer a step-by-step guide that will provide you with the essential know-how to complete this critical step and move on to the rest of your research project.

What Is a Research Gap?

Simply put, a research gap is an area that hasn’t been explored in the existing literature. This could be an unexplored population, an untested method, or a condition that hasn’t been investigated yet. 

Why Is Identifying a Research Gap Important?

Identifying a research gap is a foundational step in the research process. It ensures that your research is significant and has the ability to advance knowledge within a specific area. It also helps you align your work with the current needs and challenges of your field. Identifying a research gap has many potential benefits.

1. Avoid Redundancy in Your Research

Understanding the existing literature helps researchers avoid duplication. This means you can steer clear of topics that have already been extensively studied. This ensures your work is novel and contributes something new to the field.

2. Guide the Research Design

Identifying a research gap helps shape your research design and questions. You can tailor your studies to specifically address the identified gap. This ensures that your work directly contributes to filling the void in knowledge.

3. Practical Applications

Research that addresses a gap is more likely to have practical applications and contributions. Whether in academia, industry, or policymaking, research that fills a gap in knowledge is often more applicable and can inform decision-making and practices in real-world contexts.

4. Field Advancements

Addressing a research gap can lead to advancements in the field . It may result in the development of new theories, methodologies, or technologies that push the boundaries of current understanding.

5. Strategic Research Planning

Identifying a research gap is crucial for strategic planning . It helps researchers and institutions prioritize areas that need attention so they can allocate resources effectively. This ensures that efforts are directed toward the most critical gaps in knowledge.

6. Academic and Professional Recognition

Researchers who successfully address significant research gaps often receive peer recognition within their academic and professional communities. This recognition can lead to opportunities for collaboration, funding, and career advancement.

How Do I Identify a Research Gap?

1. clearly define your research topic .

Begin by clearly defining your research topic. A well-scoped topic serves as the foundation for your studies. Make sure it’s not too broad or too narrow; striking the right balance will make it easier to identify gaps in existing literature.

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2. Conduct a Thorough Literature Review

A comprehensive literature review is a vital step in any research. Dive deep into the existing research related to your topic. Look for patterns, recurring themes, and consensus among scholars. Pay attention to areas where conflicting opinions or gaps in understanding emerge.

3. Evaluate Existing Studies

Critically evaluate the studies you encounter during your literature review. Assess the paradigms , methodologies, findings, and limitations of each. Note any discrepancies, unanswered questions, or areas where further investigation is warranted. These are potential indicators of research gaps.

4. Identify Unexplored Perspectives

Consider the perspectives presented in the existing literature. Are there alternative viewpoints or marginalized voices that haven’t been adequately explored? Identifying and incorporating diverse perspectives can often lead to uncharted territory and help you pinpoint a unique research gap.

Additional Tips

Stay up to date with emerging trends.

The field of research is dynamic, with new developments and emerging trends constantly shaping the landscape. Stay up to date with the latest publications, conferences, and discussions in your field and make sure to regularly check relevant academic search engines . Often, identifying a research gap involves being at the forefront of current debates and discussions.

Seek Guidance From Experts

Don’t hesitate to reach out to experts in your field for guidance. Attend conferences, workshops, or seminars where you can interact with seasoned researchers. Their insights and experience can provide valuable perspectives on potential research gaps that you may have overlooked. You can also seek advice from your academic advisor .

Use Research Tools and Analytics

Leverage tech tools to analyze patterns and trends in the existing literature. Tools like citation analysis, keyword mapping, and data visualization can help you identify gaps and areas with limited exploration.

Identifying a research gap is a skill that evolves with experience and dedication. By defining your research topic, meticulously navigating the existing literature, critically evaluating studies, and recognizing unexplored perspectives, you’ll be on your way to identifying a research gap that will serve as the foundation for your paper, thesis, or dissertation topic .

If you need any help with proofreading your research paper , we can help with our research paper editing services . You can even try a sample of our services for free . Good luck with all your research!

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Library Guide to Capstone Literature Reviews: Find a Research Gap

Find a research gap: tips to get started.

Finding a research gap is not an easy process and there is no one linear path. These tips and suggestions are just examples of possible ways to begin. 

In Ph.D. dissertations, students identify a gap in research. In other programs, students identify a gap in practice. The literature review for a gap in practice will show the context of the problem and the current state of the research. 

Research gap definition

A research gap exists when:

• a question or problem has not been answered by existing studies/research in the field 
• a concept or new idea has not been studied at all
• all the existing literature on a topic is outdated 
• a specific population/location/age group etc has not been studied 

A research gap should be:

• grounded in the literature
• amenable to scientific study
• Litmus Test for a Doctoral-Level Research Problem (Word) This tool helps students determine if they have identified a doctoral level research problem.

Identify a research gap

To find a gap you must become very familiar with a particular field of study. This will involve a lot of research and reading, because a gap is defined by what does (and does not) surround it.

• Search the research literature and dissertations (search all university dissertations, not just Walden!).
• Understand your topic! Review background information in books and encyclopedias . 
• Look for literature reviews, systematic reviews, and meta-analyses.
• Take notes on concepts, themes, and subject terms . 
• Look closely at each article's limitations, conclusions, and recommendations for future research. 
• Organize, analyze, and repeat! 

• Quick Answer: How do I find dissertations on a topic?

Start with broad searches

Use the Library Search (formerly Thoreau)  to do a broad search with just one concept at a time . Broad searches give you an idea of the academic conversation surrounding your topic.

• Try the terms you know (keywords) first.
• Look at the Subject Terms (controlled language) to brainstorm terms. 
• Subject terms help you understand what terms are most used, and what other terms to try.
• No matter what your topic is, not every researcher will be using the same terms. Keep an eye open for additional ways to describe your topic.
• Guide: Subject Terms & Index Searches: Index Overview

Keep a list of terms

• Create a list of terms
• Example list of terms

This list will be a record of what terms are: 

• related to or represent your topic
• synonyms or antonyms
• more or less commonly used
• keywords (natural language) or subject terms (controlled language)
• Synonyms & antonyms (database search skills)
• Turn keywords into subject terms

Term I started with:

culturally aware 

Subject terms I discovered:

cultural awareness (SU) 

cultural sensitivity (SU) 

cultural competence (SU) 

Search with different combinations of terms

• Combine search terms list
• Combine search terms table
• Video: Search by Themes

Since a research gap is defined by the absence of research on a topic, you will search for articles on everything that relates to your topic. 

• List out all the themes related to your gap.
• Search different combinations of the themes as you discover them (include search by theme video at bottom) 

For example, suppose your research gap is on the work-life balance of tenured and tenure-track women in engineering professions. In that case, you might try searching different combinations of concepts, such as: 

• women and STEM 
• STEM or science or technology or engineering or mathematics
• female engineering professors 
• tenure-track women in STEM
• work-life balance and women in STEM
• work-life balance and women professors
• work-life balance and tenure 

Topic adapted from one of the award winning Walden dissertations. 

• Walden University Award Winning Dissertations
• Gossage, Lily Giang-Tien, "Work-Life Balance of Tenured and Tenure-Track Women Engineering Professors" (2019). Walden Dissertations and Doctoral Studies. 6435.

Break your topic into themes and try combining the terms from different themes in different ways. For example: 

Theme 1 and Theme 4

Theme 2 and Theme 1

Theme 3 and Theme 4

Video: Search by Themes (YouTube)

(2 min 40 sec) Recorded April 2014 Transcript

Track where more research is needed

Most research articles will identify where more research is needed. To identify research trends, use the literature review matrix to track where further research is needed. 

• Download or create your own Literature Review Matrix (examples in links below).
• Do some general database searches on broad topics.
• Find an article that looks interesting.
• When you read the article, pay attention to the conclusions and limitations sections.
• Use the Literature Review Matrix to track where  'more research is needed' or 'further research needed'. NOTE:  you might need to add a column to the template.
• As you fill in the matrix you should see trends where more research is needed.

There is no consistent section in research articles where the authors identify where more research is needed. Pay attention to these sections: 

• limitations
• conclusions
• recommendations for future research 
• Literature Review Matrix Templates: learn how to keep a record of what you have read
• Literature Review Matrix (Excel) with color coding Sample template for organizing and synthesizing your research
• Previous Page: Scope
• Next Page: Get & Stay Organized
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How to identify research gaps

Anthony Newman

About this video

Researching is an ongoing task, as it requires you to think of something nobody else has thought of before. This is where the research gap comes into play.

We will explain what a research gap is, provide you with steps on how to identify these research gaps, as well as provide you several tools that can help you identify them.

About the presenter

Senior Publisher, Life Sciences, Elsevier

Anthony Newman is a Senior Publisher with Elsevier and is based in Amsterdam. Each year he presents numerous Author Workshops and other similar trainings worldwide. He is currently responsible for fifteen biochemistry and laboratory medicine journals, he joined Elsevier over thirty years ago and has been Publisher for more than twenty of those years. Before then he was the marketing communications manager for the biochemistry journals of Elsevier.  By training he is a polymer chemist and was active in the surface coating industry before leaving London and moving to Amsterdam in 1987 to join Elsevier.

How to locate key publications

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• Research Process

What is a Research Gap

• 3 minute read
• 285.8K views

Table of Contents

If you are a young researcher, or even still finishing your studies, you’ll probably notice that your academic environment revolves around certain research topics, probably linked to your department or to the interest of your mentor and direct colleagues. For example, if your department is currently doing research in nanotechnology applied to medicine, it is only natural that you feel compelled to follow this line of research. Hopefully, it’s something you feel familiar with and interested in – although you might take your own twists and turns along your career.

Many scientists end up continuing their academic legacy during their professional careers, writing about their own practical experiences in the field and adapting classic methodologies to a present context. However, each and every researcher dreams about being a pioneer in a subject one day, by discovering a topic that hasn’t been approached before by any other scientist. This is a research gap.

Research gaps are particularly useful for the advance of science, in general. Finding a research gap and having the means to develop a complete and sustained study on it can be very rewarding for the scientist (or team of scientists), not to mention how its new findings can positively impact our whole society.

How to Find a Gap in Research

How many times have you felt that you have finally formulated THAT new and exciting question, only to find out later that it had been addressed before? Probably more times than you can count.

There are some steps you can take to help identify research gaps, since it is impossible to go through all the information and research available nowadays:

• Select a topic or question that motivates you: Research can take a long time and surely a large amount of physical, intellectual and emotional effort, therefore choose a topic that can keep you motivated throughout the process.
• Find keywords and related terms to your selected topic: Besides synthesizing the topic to its essential core, this will help you in the next step.
• Use the identified keywords to search literature: From your findings in the above step, identify relevant publications and cited literature in those publications.
• Look for topics or issues that are missing or not addressed within (or related to) your main topic.
• Read systematic reviews: These documents plunge deeply into scholarly literature and identify trends and paradigm shifts in fields of study. Sometimes they reveal areas or topics that need more attention from researchers and scientists.

Keeping track of all the new literature being published every day is an impossible mission. Remember that there is technology to make your daily tasks easier, and reviewing literature can be one of them. Some online databases offer up-to-date publication lists with quite effective search features:

• Elsevier’s Scope
• Google Scholar

Of course, these tools may be more or less effective depending on knowledge fields. There might be even better ones for your specific topic of research; you can learn about them from more experienced colleagues or mentors.

Find out how FINER research framework can help you formulate your research question.

Literature Gap

The expression “literature gap” is used with the same intention as “research gap.” When there is a gap in the research itself, there will also naturally be a gap in the literature. Nevertheless, it is important to stress out the importance of language or text formulations that can help identify a research/literature gap or, on the other hand, making clear that a research gap is being addressed.

When looking for research gaps across publications you may have noticed sentences like:

…has/have not been… (studied/reported/elucidated) …is required/needed… …the key question is/remains… …it is important to address…

These expressions often indicate gaps; issues or topics related to the main question that still hasn’t been subject to a scientific study. Therefore, it is important to take notice of them: who knows if one of these sentences is hiding your way to fame.

Language Editing Services by Elsevier Author Services:

• Manuscript Review

Systematic Review VS Meta-Analysis

Literature Review in Research Writing

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Nadine Anderson, Behavioral Sciences and Women's & Gender Studies Librarian

Steps for identifying research gaps in the literature

Your Master's thesis should make a significant, novel contribution to the field. Your thesis hypothesis should address a  research gap which you identify in the literature, a research question or problem that has not been answered in your research area of interest. This shows that you have developed expertise in the body of knowledge and theoretical issues in your chosen research area. 

Step 1: Focus Your Research Area

Before you start trying to identify gaps in the literature, you need to figure out what your area of interest is, and then focus and narrow that research area. If you don't narrow down your initial research area of interest, you'll end up wanting to research everything. You'll overwhelm yourself with all the research gaps you find because there are still a lot of unanswered research questions out there. 

• Do some exploratory research  on your broad research idea in your course textbook, class notes, in meta-analysis, systematic, and literature reviews, and  PsycINFO  to identify more specific issues and arguments in your research area and possible relationships between them.
• Read ebooks  to get the "big picture" about the research area you're interested in studying. Books and ebooks provide detailed information on your research area, put your research area in context, provide summaries of research, and help you identify major themes and relationships for your study.
• Ask your advisors and other faculty  about possible topics or issues within your research area of interest. That being said, you're going to spend over a year immersed in work on your thesis, so make sure you  choose issues because you find them deeply interesting , not just because your advisor recommended them.

Step 2: Read, Read, and then Read Some More

Read (a lot of) research articles : this is going to be time-demanding, but you really do need to read through a lot of research articles in your research area to become an expert in it. That being said, what you use from the articles that you read should relate directly back to your focused research questions and hypothesis. Don't waste your time getting sidetracked by issues that don't relate to your research questions and hypothesis.

• Go to  Start Finding Sources ,  Search Databases , and  Browse Journals  to find journal articles for your research area
• Pay close attention to Introductions , in which authors explain why their research is important, and Suggestions for Future Research , in which authors point readers to areas which lack investigation or need future examination

Follow the research trails  of seminal articles and authors using Web of Science and Scopus:

• In Scopus , click on Document Search , enter the article title, click on the article title in the list of search hits, then click on View all ~ citing documents link in the right sidebar for a list of articles that have cited this article
• In Web of Science , enter the article title and choose Title from the right drop down menu , then click on the Times Cited number next to the article to see a list of articles that have cited this article
• In Scopus , click on Author Search , enter the last name and first initial(s) of the author, click on the author's name in the list of search hits, then click on Cited By ~ documents for a list of articles that have cited this author
• In Web of Science , enter the author name and choose Author from the right drop down menu , then click on the Times Cited number next to each article to see a list of articles that have cited this author's article

Read meta-analyses, literature reviews,  and  systematic reviews : these papers delve deep into the literature, examining the trends and changes over a long period of time in your research area and summaries of previous research findings.

• In PsycINFO , click on literature review, systematic review, and  meta analysis  under the Methodologies heading in the sidebar to the right of the list of search hits 
• In CINAHL , add systematic reviews to your search 
• In Web Of Science , check the box beside Review under the Document Type heading in the sidebar to the right of the list of search hits

Step 3: Map out the Literature :

Keep track of what the authors told you and the questions that occur to you whenever you read anything - an article, a book, a book chapter, a dissertation, etc. This will also help you write your thesis introduction later on and help you avoid  unconscious plagiarism .Some more tips:

• Use mind maps, tables, charts, pictures, post-it notes to map out the literature, whatever works for you. 
• Research each of your questions to see if there are people out there who had the same questions and found answers to them
• Science Direct , Web of Science , and Wiley Online Library databases help you follow the research trail by listing articles that have since cited the research article you're reading

If you find don't find any answers to one of your questions, you've probably found a research gap from which you can develop a thesis hypothesis and experimental project. Get feedback from your advisors before you get too carried away, though!

• Get started by considering your central thesis question 
• How do the sources you've found connect to that question and help you answer it?
• How do the sources connect to and build off of one another?
• << Previous: What Do Thesis Projects Involve?
• Next: Develop A Hypothesis >>
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Research Process

• Brainstorming
• Explore Google This link opens in a new window
• Explore Web Resources
• Explore Background Information
• Explore Books
• Explore Scholarly Articles
• Narrowing a Topic
• Primary and Secondary Resources
• Academic, Popular & Trade Publications
• Scholarly and Peer-Reviewed Journals
• Grey Literature
• Clinical Trials
• Evidence Based Treatment
• Scholarly Research
• Database Research Log
• Search Limits
• Keyword Searching
• Boolean Operators
• Phrase Searching
• Truncation & Wildcard Symbols
• Proximity Searching
• Field Codes
• Subject Terms and Database Thesauri
• Reading a Scientific Article
• Website Evaluation
• Article Keywords and Subject Terms
• Cited References
• Citing Articles
• Related Results
• Search Within Publication
• Database Alerts & RSS Feeds
• Personal Database Accounts
• Persistent URLs
• Literature Gap and Future Research
• Web of Knowledge
• Annual Reviews
• Systematic Reviews & Meta-Analyses
• Finding Seminal Works
• Exhausting the Literature
• Finding Dissertations
• Researching Theoretical Frameworks
• Research Methodology & Design
• Tests and Measurements
• Organizing Research & Citations This link opens in a new window
• Scholarly Publication
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Research Articles

These examples below illustrate how researchers from different disciplines identified gaps in existing literature. For additional examples, try a NavigatorSearch using this search string: ("Literature review") AND (gap*)

• Addressing the Recent Developments and Potential Gaps in the Literature of Corporate Sustainability
• Applications of Psychological Science to Teaching and Learning: Gaps in the Literature
• Attitudes, Risk Factors, and Behaviours of Gambling Among Adolescents and Young People: A Literature Review and Gap Analysis
• Do Psychological Diversity Climate, HRM Practices, and Personality Traits (Big Five) Influence Multicultural Workforce Job Satisfaction and Performance? Current Scenario, Literature Gap, and Future Research Directions
• Entrepreneurship Education: A Systematic Literature Review and Identification of an Existing Gap in the Field
• Evidence and Gaps in the Literature on HIV/STI Prevention Interventions Targeting Migrants in Receiving Countries: A Scoping Review
• Homeless Indigenous Veterans and the Current Gaps in Knowledge: The State of the Literature
• A Literature Review and Gap Analysis of Emerging Technologies and New Trends in Gambling
• A Review of Higher Education Image and Reputation Literature: Knowledge Gaps and a Research Agenda
• Trends and Gaps in Empirical Research on Open Educational Resources (OER): A Systematic Mapping of the Literature from 2015 to 2019
• Where Should We Go From Here? Identified Gaps in the Literature in Psychosocial Interventions for Youth With Autism Spectrum Disorder and Comorbid Anxiety

What is a ‘gap in the literature’?

The gap, also considered the missing piece or pieces in the research literature, is the area that has not yet been explored or is under-explored. This could be a population or sample (size, type, location, etc.), research method, data collection and/or analysis, or other research variables or conditions.

It is important to keep in mind, however, that just because you identify a gap in the research, it doesn't necessarily mean that your research question is worthy of exploration. You will want to make sure that your research will have valuable practical and/or theoretical implications. In other words, answering the research question could either improve existing practice and/or inform professional decision-making (Applied Degree), or it could revise, build upon, or create theoretical frameworks informing research design and practice (Ph.D Degree). See the Dissertation Center  for additional information about dissertation criteria at NU.

For a additional information on gap statements, see the following:

• How to Find a Gap in the Literature
• Write Like a Scientist: Gap Statements

How do you identify the gaps?

Conducting an exhaustive literature review is your first step. As you search for journal articles, you will need to read critically across the breadth of the literature to identify these gaps. You goal should be to find a ‘space’ or opening for contributing new research. The first step is gathering a broad range of research articles on your topic. You may want to look for research that approaches the topic from a variety of methods – qualitative, quantitative, or mixed methods. 

See the videos below for further instruction on identifying a gap in the literature.

Identifying a Gap in the Literature - Dr. Laurie Bedford

How Do You Identify Gaps in Literature? - SAGE Research Methods

Literature Gap & Future Research - Library Workshop

This workshop presents effective search techniques for identifying a gap in the literature and recommendations for future research.

Where can you locate research gaps?

As you begin to gather the literature, you will want to critically read for what has, and has not, been learned from the research. Use the Discussion and Future Research sections of the articles to understand what the researchers have found and where they point out future or additional research areas. This is similar to identifying a gap in the literature, however, future research statements come from a single study rather than an exhaustive search. You will want to check the literature to see if those research questions have already been answered.

Roadrunner Search

Identifying the gap in the research relies on an exhaustive review of the literature. Remember, researchers may not explicitly state that a gap in the literature exists; you may need to thoroughly review and assess the research to make that determination yourself.

However, there are techniques that you can use when searching in NavigatorSearch to help identify gaps in the literature. You may use search terms such as "literature gap " or "future research" "along with your subject keywords to pinpoint articles that include these types of statements.

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Gaps in the literature.

Gaps in the literature are missing pieces or insufficient information in the published research on a topic. These are areas that have opportunities for further research because they are unexplored, under-explored, or outdated. 

Finding Gaps

Gaps can be missing or incomplete:

• Population or sample: size, type, location etc…
• Research methods: qualitative, quantitative, or mixed
• Data collection or analysis
• Research variables or conditions

Conduct a thorough literature search to find a broad range of research articles on your topic. Search research databases ;  you can find recommended databases for your subject area in  research by subject  for your course or program.

Identifying Gaps

If you do not find articles in your literature search, this may indicate a gap.

If you do find articles, the goal is to find a gap for contributing new research. Authors signal that there is a gap using words such as:

• Has not been clarified, studied, reported, or elucidated
• Further research is required or needed
• Is not well reported
• Suggestions for further research
• Key question is or remains
• It is important to address
• Poorly understood or known
• Lack of studies
• These findings provide valuable insights into the potential benefits of mindfulness-based interventions for stress management,however, further study is needed to address several limitations and extend our understanding in this area .
• While this study provides preliminary evidence of the potential efficacy of VRET in reducing PTSD symptoms, several aspects related to its implementation and specific treatment outcomes  remain inadequately clarified, highlighting the need for further research .
• Although the studies reviewed provide valuable insights into the potential effects of climate change on species composition and ecosystem functioning.  The question of how climate change will interact with other anthropogenic stressors to influence the resilience and adaptive capacity of tropical rainforest ecosystems remains unanswered, highlighting the need for further research .

Questions & Help

If you have questions on this, or another, topic, contact a librarian for help!

Write Like a Scientist

A Guide to Scientific Communication

Gap Statements

  A gap is something that remains to be done or learned in an area of research; it’s a gap in the knowledge of the scientists in the field of research of your study. Every research project must, in some way, address a gap–that is, attempt to fill in some piece of information missing in the scientific literature. Otherwise, it is not novel research and is therefore not contributing to the overall goals of science.

Identify the gap.

  A gap statement is found in the Introduction section of a journal article or poster or in the Goals and Importance section of a research proposal and succinctly identifies for your audience the gap that you will attempt to address in your project.

A gap might be a lack of understanding about how well a particular instrument works in a certain situation. It could be introducing a new method that needs to be tested. Or it could be that you are studying a whole new organism, system, or part of a process. Your project may also address multiple gaps, in which case you should be sure to identify each of them clearly!

In a class, you might not always be studying something brand “new.” But, in most cases, you should still try to come up with something unique about your project, however small. Talk to your professor about what they expect for your gap statement if nothing seems to work.

Here, the authors signal to us that this is a gap because they use the words “has not yet been clarified.” Other phrases that might help you identify (or form!) a gap statement are:

• …has/have not been… (studied/reported/elucidated)
• …is required/needed…
• …the key question is/remains…
• …it is important to address…

Fill the gap.

  Once you identify the gap in the literature, you must tell your audience how you attempt to at least somewhat address in your project this lack of knowledge or understanding . In a journal article or poster, this is often done in a new paragraph and should be accomplished in one summary statement, such as:

Therefore, the purpose of this study was to determine the effects of lead on the hepatobiliary system, especially on the liver and on the gallbladder (adapted from Sipos et al. 2003 ).

You’ll often find that the first sentence of the last paragraph in a paper’s introduction will start somewhat like this, indicating the gap fill.  

Remember–always keep your voice professional! Colloquial phrases such as “we looked into” or “we checked if” should be avoided when introducing your gap fill.

So let’s look at this idea in context by looking at some examples from a couple of types of papers. The gap statements are underlined; the fills are italicized.  

In the second and third examples, the gap may be a little less obvious–it doesn’t use any phrases to signal to you that there’s something missing, such as “has not been clarified” or “have not been reported.” But because of the way the paragraph is laid out–following the conventions of our move structures–we can see that the underlined section of text is indeed the missing information in the literature that the group sought to address in their project.

Artificial intelligence in strategy

Can machines automate strategy development? The short answer is no. However, there are numerous aspects of strategists’ work where AI and advanced analytics tools can already bring enormous value. Yuval Atsmon is a senior partner who leads the new McKinsey Center for Strategy Innovation, which studies ways new technologies can augment the timeless principles of strategy. In this episode of the Inside the Strategy Room podcast, he explains how artificial intelligence is already transforming strategy and what’s on the horizon. This is an edited transcript of the discussion. For more conversations on the strategy issues that matter, follow the series on your preferred podcast platform .

Joanna Pachner: What does artificial intelligence mean in the context of strategy?

Yuval Atsmon: When people talk about artificial intelligence, they include everything to do with analytics, automation, and data analysis. Marvin Minsky, the pioneer of artificial intelligence research in the 1960s, talked about AI as a “suitcase word”—a term into which you can stuff whatever you want—and that still seems to be the case. We are comfortable with that because we think companies should use all the capabilities of more traditional analysis while increasing automation in strategy that can free up management or analyst time and, gradually, introducing tools that can augment human thinking.

Joanna Pachner: AI has been embraced by many business functions, but strategy seems to be largely immune to its charms. Why do you think that is?

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Yuval Atsmon: You’re right about the limited adoption. Only 7 percent of respondents to our survey about the use of AI say they use it in strategy or even financial planning, whereas in areas like marketing, supply chain, and service operations, it’s 25 or 30 percent. One reason adoption is lagging is that strategy is one of the most integrative conceptual practices. When executives think about strategy automation, many are looking too far ahead—at AI capabilities that would decide, in place of the business leader, what the right strategy is. They are missing opportunities to use AI in the building blocks of strategy that could significantly improve outcomes.

I like to use the analogy to virtual assistants. Many of us use Alexa or Siri but very few people use these tools to do more than dictate a text message or shut off the lights. We don’t feel comfortable with the technology’s ability to understand the context in more sophisticated applications. AI in strategy is similar: it’s hard for AI to know everything an executive knows, but it can help executives with certain tasks.

When executives think about strategy automation, many are looking too far ahead—at AI deciding the right strategy. They are missing opportunities to use AI in the building blocks of strategy.

Joanna Pachner: What kind of tasks can AI help strategists execute today?

Yuval Atsmon: We talk about six stages of AI development. The earliest is simple analytics, which we refer to as descriptive intelligence. Companies use dashboards for competitive analysis or to study performance in different parts of the business that are automatically updated. Some have interactive capabilities for refinement and testing.

The second level is diagnostic intelligence, which is the ability to look backward at the business and understand root causes and drivers of performance. The level after that is predictive intelligence: being able to anticipate certain scenarios or options and the value of things in the future based on momentum from the past as well as signals picked in the market. Both diagnostics and prediction are areas that AI can greatly improve today. The tools can augment executives’ analysis and become areas where you develop capabilities. For example, on diagnostic intelligence, you can organize your portfolio into segments to understand granularly where performance is coming from and do it in a much more continuous way than analysts could. You can try 20 different ways in an hour versus deploying one hundred analysts to tackle the problem.

Predictive AI is both more difficult and more risky. Executives shouldn’t fully rely on predictive AI, but it provides another systematic viewpoint in the room. Because strategic decisions have significant consequences, a key consideration is to use AI transparently in the sense of understanding why it is making a certain prediction and what extrapolations it is making from which information. You can then assess if you trust the prediction or not. You can even use AI to track the evolution of the assumptions for that prediction.

Those are the levels available today. The next three levels will take time to develop. There are some early examples of AI advising actions for executives’ consideration that would be value-creating based on the analysis. From there, you go to delegating certain decision authority to AI, with constraints and supervision. Eventually, there is the point where fully autonomous AI analyzes and decides with no human interaction.

Because strategic decisions have significant consequences, you need to understand why AI is making a certain prediction and what extrapolations it’s making from which information.

Joanna Pachner: What kind of businesses or industries could gain the greatest benefits from embracing AI at its current level of sophistication?

Yuval Atsmon: Every business probably has some opportunity to use AI more than it does today. The first thing to look at is the availability of data. Do you have performance data that can be organized in a systematic way? Companies that have deep data on their portfolios down to business line, SKU, inventory, and raw ingredients have the biggest opportunities to use machines to gain granular insights that humans could not.

Companies whose strategies rely on a few big decisions with limited data would get less from AI. Likewise, those facing a lot of volatility and vulnerability to external events would benefit less than companies with controlled and systematic portfolios, although they could deploy AI to better predict those external events and identify what they can and cannot control.

Third, the velocity of decisions matters. Most companies develop strategies every three to five years, which then become annual budgets. If you think about strategy in that way, the role of AI is relatively limited other than potentially accelerating analyses that are inputs into the strategy. However, some companies regularly revisit big decisions they made based on assumptions about the world that may have since changed, affecting the projected ROI of initiatives. Such shifts would affect how you deploy talent and executive time, how you spend money and focus sales efforts, and AI can be valuable in guiding that. The value of AI is even bigger when you can make decisions close to the time of deploying resources, because AI can signal that your previous assumptions have changed from when you made your plan.

Joanna Pachner: Can you provide any examples of companies employing AI to address specific strategic challenges?

Yuval Atsmon: Some of the most innovative users of AI, not coincidentally, are AI- and digital-native companies. Some of these companies have seen massive benefits from AI and have increased its usage in other areas of the business. One mobility player adjusts its financial planning based on pricing patterns it observes in the market. Its business has relatively high flexibility to demand but less so to supply, so the company uses AI to continuously signal back when pricing dynamics are trending in a way that would affect profitability or where demand is rising. This allows the company to quickly react to create more capacity because its profitability is highly sensitive to keeping demand and supply in equilibrium.

Joanna Pachner: Given how quickly things change today, doesn’t AI seem to be more a tactical than a strategic tool, providing time-sensitive input on isolated elements of strategy?

Yuval Atsmon: It’s interesting that you make the distinction between strategic and tactical. Of course, every decision can be broken down into smaller ones, and where AI can be affordably used in strategy today is for building blocks of the strategy. It might feel tactical, but it can make a massive difference. One of the world’s leading investment firms, for example, has started to use AI to scan for certain patterns rather than scanning individual companies directly. AI looks for consumer mobile usage that suggests a company’s technology is catching on quickly, giving the firm an opportunity to invest in that company before others do. That created a significant strategic edge for them, even though the tool itself may be relatively tactical.

Joanna Pachner: McKinsey has written a lot about cognitive biases  and social dynamics that can skew decision making. Can AI help with these challenges?

Yuval Atsmon: When we talk to executives about using AI in strategy development, the first reaction we get is, “Those are really big decisions; what if AI gets them wrong?” The first answer is that humans also get them wrong—a lot. [Amos] Tversky, [Daniel] Kahneman, and others have proven that some of those errors are systemic, observable, and predictable. The first thing AI can do is spot situations likely to give rise to biases. For example, imagine that AI is listening in on a strategy session where the CEO proposes something and everyone says “Aye” without debate and discussion. AI could inform the room, “We might have a sunflower bias here,” which could trigger more conversation and remind the CEO that it’s in their own interest to encourage some devil’s advocacy.

We also often see confirmation bias, where people focus their analysis on proving the wisdom of what they already want to do, as opposed to looking for a fact-based reality. Just having AI perform a default analysis that doesn’t aim to satisfy the boss is useful, and the team can then try to understand why that is different than the management hypothesis, triggering a much richer debate.

In terms of social dynamics, agency problems can create conflicts of interest. Every business unit [BU] leader thinks that their BU should get the most resources and will deliver the most value, or at least they feel they should advocate for their business. AI provides a neutral way based on systematic data to manage those debates. It’s also useful for executives with decision authority, since we all know that short-term pressures and the need to make the quarterly and annual numbers lead people to make different decisions on the 31st of December than they do on January 1st or October 1st. Like the story of Ulysses and the sirens, you can use AI to remind you that you wanted something different three months earlier. The CEO still decides; AI can just provide that extra nudge.

Joanna Pachner: It’s like you have Spock next to you, who is dispassionate and purely analytical.

Yuval Atsmon: That is not a bad analogy—for Star Trek fans anyway.

Joanna Pachner: Do you have a favorite application of AI in strategy?

Yuval Atsmon: I have worked a lot on resource allocation, and one of the challenges, which we call the hockey stick phenomenon, is that executives are always overly optimistic about what will happen. They know that resource allocation will inevitably be defined by what you believe about the future, not necessarily by past performance. AI can provide an objective prediction of performance starting from a default momentum case: based on everything that happened in the past and some indicators about the future, what is the forecast of performance if we do nothing? This is before we say, “But I will hire these people and develop this new product and improve my marketing”— things that every executive thinks will help them overdeliver relative to the past. The neutral momentum case, which AI can calculate in a cold, Spock-like manner, can change the dynamics of the resource allocation discussion. It’s a form of predictive intelligence accessible today and while it’s not meant to be definitive, it provides a basis for better decisions.

Joanna Pachner: Do you see access to technology talent as one of the obstacles to the adoption of AI in strategy, especially at large companies?

Yuval Atsmon: I would make a distinction. If you mean machine-learning and data science talent or software engineers who build the digital tools, they are definitely not easy to get. However, companies can increasingly use platforms that provide access to AI tools and require less from individual companies. Also, this domain of strategy is exciting—it’s cutting-edge, so it’s probably easier to get technology talent for that than it might be for manufacturing work.

The bigger challenge, ironically, is finding strategists or people with business expertise to contribute to the effort. You will not solve strategy problems with AI without the involvement of people who understand the customer experience and what you are trying to achieve. Those who know best, like senior executives, don’t have time to be product managers for the AI team. An even bigger constraint is that, in some cases, you are asking people to get involved in an initiative that may make their jobs less important. There could be plenty of opportunities for incorpo­rating AI into existing jobs, but it’s something companies need to reflect on. The best approach may be to create a digital factory where a different team tests and builds AI applications, with oversight from senior stakeholders.

The big challenge is finding strategists to contribute to the AI effort. You are asking people to get involved in an initiative that may make their jobs less important.

Joanna Pachner: Do you think this worry about job security and the potential that AI will automate strategy is realistic?

Yuval Atsmon: The question of whether AI will replace human judgment and put humanity out of its job is a big one that I would leave for other experts.

The pertinent question is shorter-term automation. Because of its complexity, strategy would be one of the later domains to be affected by automation, but we are seeing it in many other domains. However, the trend for more than two hundred years has been that automation creates new jobs, although ones requiring different skills. That doesn’t take away the fear some people have of a machine exposing their mistakes or doing their job better than they do it.

Joanna Pachner: We recently published an article about strategic courage in an age of volatility  that talked about three types of edge business leaders need to develop. One of them is an edge in insights. Do you think AI has a role to play in furnishing a proprietary insight edge?

Yuval Atsmon: One of the challenges most strategists face is the overwhelming complexity of the world we operate in—the number of unknowns, the information overload. At one level, it may seem that AI will provide another layer of complexity. In reality, it can be a sharp knife that cuts through some of the clutter. The question to ask is, Can AI simplify my life by giving me sharper, more timely insights more easily?

Joanna Pachner: You have been working in strategy for a long time. What sparked your interest in exploring this intersection of strategy and new technology?

Yuval Atsmon: I have always been intrigued by things at the boundaries of what seems possible. Science fiction writer Arthur C. Clarke’s second law is that to discover the limits of the possible, you have to venture a little past them into the impossible, and I find that particularly alluring in this arena.

AI in strategy is in very nascent stages but could be very consequential for companies and for the profession. For a top executive, strategic decisions are the biggest way to influence the business, other than maybe building the top team, and it is amazing how little technology is leveraged in that process today. It’s conceivable that competitive advantage will increasingly rest in having executives who know how to apply AI well. In some domains, like investment, that is already happening, and the difference in returns can be staggering. I find helping companies be part of that evolution very exciting.

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Strategic courage in an age of volatility

Bias Busters Collection

Research explores ways to mitigate the environmental toxicity of ubiquitous silver nanoparticles

Silver has long been used to thwart the spread of illness and in recent years silver nanoparticles have been incorporated into products ranging from sanitizers, odor-resistant clothes and washing machines to makeup, food packaging and sports equipment.

Nanoparticles are tiny pieces of material ranging in size from one- to 100-billionths of a meter. In addition to their antimicrobial properties, silver nanoparticles are industrially important as catalysts and in electronics applications.

Despite their ubiquity, little is known about their environmental toxicity or how it might be mitigated.

Researchers at Oregon State University have taken a key step toward closing the knowledge gap with a study that indicates the particles' shape and surface chemistry play key roles in how they affect aquatic ecosystems.

The findings, published in Nanomaterials , are important because they suggest silver nanoparticles can be produced in formats that preserve their beneficial properties while limiting environmentally negative ones.

Scientists led by Marilyn Rampersad Mackiewicz and Stacey L. Harper assessed how spherical and triangular-shaped silver nanoparticles with five different surface chemistries affected their uptake and toxicity in a laboratory microcosm of bacteria, algae, Daphnia and embryonic zebrafish.

Daphnia are tiny crustaceans, and zebrafish are a small freshwater species that go from a cell to a swimming fish in about five days.

Zebrafish are particularly useful for studying the development and genetics of vertebrates, including the effects of environmental contaminants and pharmaceuticals on early embryonic development. They share a remarkable similarity to humans at the molecular, genetic and cellular levels; embryonic zebrafish are of special interest because in addition to developing quickly, they are transparent and can be easily maintained in small amounts of water.

The authors note that hundreds of tons of silver nanoparticles are produced every year for commercial uses, meaning it's inevitable some will end up in aquatic environments.

"Silver nanoparticles are not regulated by the Food and Drug Administration and not much is known about their toxicity except for the free silver ions that can result from surface oxidation of the nanoparticles," said Mackiewicz, assistant professor of chemistry. "Free silver ions are known to be toxic and in this paper we found a way to study the toxicity of silver nanoparticles and how they impact the environment irrespective of poisonous silver ions."

Mackiewicz, Harper and collaborators in the OSU colleges of Science, Engineering and Agricultural Sciences found silver nanoparticles negatively affect some species but not others.

"For example, there is a decrease in bacterial and Daphnia growth, and the size and shape of the particles can contribute to that, but the nanoparticles didn't affect zebrafish," she said. "And nanoparticles coated in lipids, organic compounds found in many natural oils and waxes, did not release significant amounts of silver ions -- but they exhibited the greatest toxicity to Daphnia magna, the most sensitive species in the microcosm."

Overall, Mackiewicz said, the study showed that silver nanoparticles' shape and surface chemistry can be manipulated to achieve specific objectives necessary for better understanding and mitigating the risks associated with silver nanoparticles. A related study awaiting publication, she added, shows that small, spherical nanoparticles are more toxic than triangles or cubes.

Nanoparticles are the latest format, Mackiewicz notes, for an element that throughout history has been used to restrict the spread of human disease via incorporation into items used in everyday life. Its earliest recorded use for therapeutic purposes dates back 3,500 years.

During the Middle Ages, wealthy families used so many silver vessels, plates and other products that they developed bluish skin discolorations known as argyria, a condition believed to have led to the term "blue blood" as a description for members of the aristocracy.

Collaborating with Mackiewicz and Harper on the study were OSU researchers Bryan Harper and Arek Engstrom.

The National Science Foundation and the National Institutes of Health provided funding for the research.

• Invasive Species
• Nanotechnology
• Energy and Resources
• Geochemistry
• Nanoparticle
• Organic chemistry
• Resonance (chemistry)
• Subatomic particle

Story Source:

Materials provided by Oregon State University . Note: Content may be edited for style and length.

Journal Reference :

• Bryan J. Harper, Arek M. Engstrom, Stacey L. Harper, Marilyn R. Mackiewicz. Impacts of Differentially Shaped Silver Nanoparticles with Increasingly Complex Hydrophobic Thiol Surface Coatings in Small-Scale Laboratory Microcosms . Nanomaterials , 2024; 14 (8): 654 DOI: 10.3390/nano14080654

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Teens and Video Games Today

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Table of Contents

• Who plays video games?
• How often do teens play video games?
• What devices do teens play video games on?
• Social media use among gamers
• Teen views on how much they play video games and efforts to cut back
• Are teens social with others through video games?
• Do teens think video games positively or negatively impact their lives?
• Why do teens play video games?
• Bullying and violence in video games
• Appendix A: Detailed charts
• Acknowledgments

The analysis in this report is based on a self-administered web survey conducted from Sept. 26 to Oct. 23, 2023, among a sample of 1,453 dyads, with each dyad (or pair) comprised of one U.S. teen ages 13 to 17 and one parent per teen. The margin of sampling error for the full sample of 1,453 teens is plus or minus 3.2 percentage points. The margin of sampling error for the full sample of 1,453 parents is plus or minus 3.2 percentage points. The survey was conducted by Ipsos Public Affairs in English and Spanish using KnowledgePanel, its nationally representative online research panel.

The research plan for this project was submitted to an external institutional review board (IRB), Advarra, which is an independent committee of experts that specializes in helping to protect the rights of research participants. The IRB thoroughly vetted this research before data collection began. Due to the risks associated with surveying minors, this research underwent a full board review and received approval (Approval ID Pro00073203).

KnowledgePanel members are recruited through probability sampling methods and include both those with internet access and those who did not have internet access at the time of their recruitment. KnowledgePanel provides internet access for those who do not have it and, if needed, a device to access the internet when they join the panel. KnowledgePanel’s recruitment process was originally based exclusively on a national random-digit dialing (RDD) sampling methodology. In 2009, Ipsos migrated to an address-based sampling (ABS) recruitment methodology via the U.S. Postal Service’s Delivery Sequence File (DSF). The Delivery Sequence File has been estimated to cover as much as 98% of the population, although some studies suggest that the coverage could be in the low 90% range. 4

Panelists were eligible for participation in this survey if they indicated on an earlier profile survey that they were the parent of a teen ages 13 to 17. A random sample of 3,981 eligible panel members were invited to participate in the study. Responding parents were screened and considered qualified for the study if they reconfirmed that they were the parent of at least one child ages 13 to 17 and granted permission for their teen who was chosen to participate in the study. In households with more than one eligible teen, parents were asked to think about one randomly selected teen, and that teen was instructed to complete the teen portion of the survey. A survey was considered complete if both the parent and selected teen completed their portions of the questionnaire, or if the parent did not qualify during the initial screening.

Of the sampled panelists, 1,763 (excluding break-offs) responded to the invitation and 1,453 qualified, completed the parent portion of the survey, and had their selected teen complete the teen portion of the survey, yielding a final stage completion rate of 44% and a qualification rate of 82%. The cumulative response rate accounting for nonresponse to the recruitment surveys and attrition is 2.2%. The break-off rate among those who logged on to the survey (regardless of whether they completed any items or qualified for the study) is 26.9%.

Upon completion, qualified respondents received a cash-equivalent incentive worth $10 for completing the survey. To encourage response from non-Hispanic Black panelists, the incentive was increased from $10 to $20 on Oct 5, 2023. The incentive was increased again on Oct. 10, from $20 to $40; then to $50 on Oct. 17; and to $75 on Oct. 20. Reminders and notifications of the change in incentive were sent for each increase.

All panelists received email invitations and any nonresponders received reminders, shown in the table. The field period was closed on Oct. 23, 2023.

The analysis in this report was performed using separate weights for parents and teens. The parent weight was created in a multistep process that begins with a base design weight for the parent, which is computed to reflect their probability of selection for recruitment into the KnowledgePanel. These selection probabilities were then adjusted to account for the probability of selection for this survey, which included oversamples of non-Hispanic Black and Hispanic parents. Next, an iterative technique was used to align the parent design weights to population benchmarks for parents of teens ages 13 to 17 on the dimensions identified in the accompanying table, to account for any differential nonresponse that may have occurred.

To create the teen weight, an adjustment factor was applied to the final parent weight to reflect the selection of one teen per household. Finally, the teen weights were further raked to match the demographic distribution for teens ages 13 to 17 who live with parents. The teen weights were adjusted on the same teen dimensions as parent dimensions with the exception of teen education, which was not used in the teen weighting.

Sampling errors and tests of statistical significance take into account the effect of weighting. Interviews were conducted in both English and Spanish.

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

The following table shows the unweighted sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey:

Sample sizes and sampling errors for subgroups are available upon request.

Dispositions and response rates

The tables below display dispositions used in the calculation of completion, qualification and cumulative response rates. 5

© Pew Research Center, 2023

• AAPOR Task Force on Address-based Sampling. 2016. “AAPOR Report: Address-based Sampling.” ↩
• For more information on this method of calculating response rates, refer to: Callegaro, Mario, and Charles DiSogra. 2008. “Computing response metrics for online panels.” Public Opinion Quarterly. ↩

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