Language Learning: Why Is Intercultural Communication Important?

March 24, 2023

Language Learning

Thanks to fast transportation, global media, and the world wide web, we are now more connected than ever to other people worldwide. 

Working with the international community for economic survival means countries and cultures can no longer operate in a vacuum. Because of this, intercultural communication is no longer a choice but a must .

In addition, misunderstandings resulting from a lack of familiarity with another culture are often embarrassing. Blunders like these can make it difficult, if not impossible, to reach an agreement with another country or close a business contract with a foreign partner. For travelers, a faux pas can also make interactions more awkward. In this article, we’ll be discussing the importance of intercultural communication.

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Intercultural Communication Definition

The capacity to communicate with people from diverse cultures is referred to as intercultural communication. Interacting effectively across cultural lines requires perseverance and sensitivity to one another’s differences. This encompasses language skills, customs, ways of thinking, social norms, and habits.

There are many ways in which people all around the world are similar, yet it is our differences that truly define us. To put it simply, communication is the exchange of ideas and information between individuals by any means, verbal or otherwise. Sharing knowledge with others requires familiarity with social norms, body language, and etiquette.

Having the ability to communicate effectively across cultural boundaries is critical for the success of any intercultural or multinational endeavor. Additionally, it helps improve relationships by facilitating two-way conversations, which in turn foster mutual understanding between people of diverse backgrounds.

Intercultural Communication Examples

There are several facets to intercultural communication competence, from language skills to knowledge of social practices and cultural norms. These capabilities are constantly used throughout organizations and in all forms of communication. Here are a few examples of intercultural communication in action:

Intercultural Communication

It can be challenging for multinational corporations to find appropriate product names that will not offend customers in their target markets due to linguistic differences. For instance, Coca-Cola initially considered renaming its brand KeKou-KeLa for the Chinese market. However, they didn’t take into account that this cute moniker means “female horse stuffed with wax” or “bite the wax tadpole.” Unsurprisingly, a rebrand was necessary. Coke then looked up 40,000 Chinese characters to get a phonetic equivalent and came up with “ko-kou-ko-le,” which roughly translates to “happiness in the mouth.”

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Business Relationships

Respecting the social norms of another culture requires an understanding that practices may vary. While Americans value making small talk with potential business partners, the British may try humor, while the Germans may jump right to the point.

In contrast, people from Thailand don’t bat an eye when asked what may be seen as intrusive questions in the West, such as whether you’re married or what you do for a living. Similarly, Americans prefer first names, but in Austria, titles are used to prevent coming off as disrespectful.

Advertising

You may have heard the popular myth that the Chevrolet Nova of the 1970s was a resounding flop in Latin America due to its name, since “no va” translates to “no go” in Spanish . The car was a smashing success since the name “nova” also means “new.” Nevertheless, there are innumerable examples of poorly translated advertisements across cultures that led to more severe outcomes.

For example, the Spanish equivalent of the American “Got Milk?” campaign featured the phrase “Tienes leche?” which translates as “Are you lactating?” The campaign completely bombed, ruining the brand’s reputation in that area. This mishap could have been avoided with more thorough focus group testing of intercultural communication.

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Public Relations and Media Events

Executives from the United States frequently interview international media and publicly appear in other countries. Working knowledge of the language is obviously necessary for such work, but words alone can’t account for how people will interpret things like tone of voice, the pace of speech, gestures, and facial expressions. In Japan, for instance, it’s rude to point out. Instead, you should wave politely in that direction. Similarly, the Indian equivalents of “please” and “thank you” are sometimes seen as overly formal and even disrespectful.

Public Relations

The Importance of Intercultural Communication

When we investigate the cultural influences on communication, we gain a deeper understanding of both areas. Additionally, it aids in expanding our knowledge of who we are as individuals and as a society.

Understanding our communication styles, habits, and tendencies and how they may serve or work against us when interacting with others from other cultural backgrounds is a valuable personal benefit of studying intercultural communication.

When seen in a broader context, intercultural communication can shed light on a wide range of human experiences, from the process of defining the workings of the brain to the power of languages in bringing people together.

As the world gets more interconnected, the ability to communicate successfully across cultural boundaries is becoming more and more vital. Since we are now able to travel to more places, we are exposed to other cultures and ways of living.

The ability to communicate effectively across cultural boundaries is crucial for the successful collaboration and relationship-building of multiethnic and international communities. It is also essential for avoiding and resolving conflicts. If you want to learn about other people and their customs and find common ground around the world, this is how to do it.

Intercultural Communication Competence

There are a variety of skills that are necessary for effective intercultural communication; some of them may be taught, while others are inherent and just require practice. Let’s take a look at some of the most crucial personal competencies for intercultural communication, as opposed to just linguistic ones like speaking, listening, and body language.

  • Self-awareness: Recognizing how your personal views, behaviors, and possible prejudices and stereotypes might affect a conversation is a massive step in improving your ability to have meaningful interactions with others.
  • Empathy: Intercultural communication relies heavily on empathizing with others and gaining insight into their experiences.
  • Respect: Even if you don’t agree with or appreciate every aspect of another person’s or group’s culture, you may still respect them by recognizing their right to do so.
  • Emotional intelligence: Learning to pick up on the subtleties of communication is essential when working with people from other cultures. Whether you get what is being communicated or not depends on how well you use your senses, how well you know yourself, and how well you can empathize with others.
  • Adaptability: One of the goals of intercultural communication is to teach people how to modify their way of speaking to replace ambiguity, conflict, and antagonism with clarity, harmony, and cooperation. That’s why it’s important to be adaptable in our thinking, reactions, and interactions with others, as well as in our speech, listening, and body language.
  • Patience: Effective communication across cultural boundaries doesn’t happen immediately. That’s why you need to have patience. Don’t rush through the process of becoming well-versed in best practices; instead, take your time and make them part of your routine. Due to cultural differences, it may take more or less time than usual to absorb new information.
  • Positivity: Maintaining an optimistic attitude when interacting with people of other cultures is crucial. Misunderstandings occur all the time, and in most cases, it’s not because someone was trying to be deliberately unclear. Those of us who aren’t well-versed in other cultures often fail to grasp the intended meaning of a message. This is why it’s essential to look at every intercultural exchange in a constructive light.

Improving Your Intercultural Communication Skills

Here are some steps you can take to begin improving your intercultural communication skills:

Communication Skills

Acquire Cultural Knowledge

Discovering the world through the lens of other people’s beliefs, values, and ways of expression is a fascinating and eye-opening experience. Educating yourself on the fundamentals of intercultural communication, such as language and gestures, is just as important as expanding your knowledge of the world’s diverse cultures.

Watch International Shows

To truly immerse oneself in the nuances of a different culture, indulging in international films in their original language proves far more rewarding than enduring subpar English dubs. It’s akin to embarking on a sensory journey, where the cadence of speech, the inflections, and the expressions hold the essence of the culture itself. Delving into Indian, Turkish, or Chinese cinema unveils a tapestry of traditions, values, and societal dynamics that might otherwise remain obscured in translation.

Enhancing this experience can be as simple as grabbing a beverage from the drinks fridge , settling comfortably, and letting the cinematic journey unfold. Modern streaming platforms offer a treasure trove of international TV shows and films, granting viewers a window into distant cultures from the comfort of their homes.

Speak to People

When you have coworkers or neighbors from other countries, you gain access to a wealth of undiscovered possibilities. In-depth conversations with people about their backgrounds and the culture shock they may have felt upon arriving in your country can yield a great deal of valuable knowledge and perspective. If they are treated with respect and dignity, people all around the world are happy to have their voices heard.

Take in What You Hear and See

There are a wide variety of ways to enhance your intercultural communication competence. Among these are learning when to ask open-ended questions, stick to yes/no answers, and decide when to use humor. The two most crucial pieces of advice for improving your communication skills are to listen attentively and to watch what others do.

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Final Thoughts

Whether you’re a tourist taking a trip overseas, a businessperson negotiating a merger, or a professor teaching a classroom full of international students, you need to be aware of the importance of effective intercultural communication.

In today’s interconnected world, the ability to communicate across cultural boundaries is more important than ever. It facilitates communication across linguistic and cultural boundaries, leading to more tolerance, acceptance, and, ultimately, stronger relationships amongst people of diverse backgrounds.

Enrolling in a language program is an excellent first step if you’re interested in learning more about intercultural communication and identifying and overcoming your own cultural biases. You can improve your language skills and your ability to communicate across cultures by enrolling in one of the Middlebury Language Schools’ immersion programs . Teaching both beginners and more advanced students, our immersion and graduate programs cover a wide range of languages.

When you need help learning a new language, Middlebury Language Schools is here to guide you. Contact us today !

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Intercultural communication skills are those required to communicate, or share information, with people from other cultures and social groups.

While language skills may be an important part of intercultural communication, they are by no means the only requirement.

Intercultural communication also requires an understanding that different cultures have different customs, standards, social mores, and even thought patterns.

Finally, good intercultural communication skills requires a willingness to accept differences these and adapt to them.

A Starting Point for Intercultural Communication

A desire for intercultural communication starts from the point of view that communication is better if it is constructive, and does not suffer from misunderstandings and breakdowns.

Intercultural communication requires both knowledge and skills. It also requires understanding and empathy .

Effective intercultural communication is a vital skill for anyone working across countries or continents, including those working for multinational companies either in their home country or abroad (expatriates).

It is also crucial for anyone working with people from other cultures to avoid misunderstandings and even offence. Those studying languages often encounter issues of intercultural communication.

Knowledge for Intercultural Communication

Key areas of knowledge for those wanting to improve their intercultural communication are:

Some knowledge of the cultures, organisations and institutions, history and general way of living of different communities and nations.

Recognition that these aspects affect behavioural norms. For example, there is considerable ‘history’ between the Greeks and Turks, and therefore it may be considered potentially a problem to serve Turkish food to a Greek person.

An understanding of how culture can affect communication and language. For example, people from Nordic countries are often said to speak more directly than native English speakers who tend to use more ‘polite’ language. Scandinavians in the UK have reported causing offence to English people by failing to say ‘please’ and ‘thank you’ enough.

Some understanding of the conventions that may govern behaviour in certain specific intercultural environments, such as views on the role of women, or the licence (or otherwise) permitted to children.

Crucially, awareness of your own and other people’s beliefs and values, and a willingness to recognise when these may clash.

Sensitivity towards cultural stereotypes that may affect and interfere with intercultural communication.

Applying Your Knowledge

Once you have developed this knowledge and understanding, you can start to apply it to your communications across cultures and even languages.

Some useful starting points may be:

Demonstrate your willingness to meet others at least halfway by learning a few phrases in their language.

This is easy if you know that you’re going on holiday somewhere, but it’s also important for expatriate assignments and other business trips. A few phrases, even if it’s only ‘ Good morning ’, ‘ good evening ’, and ‘ thank you ’, will go a long way.

There are plenty of free language resources available on the internet so there is no excuse for ignorance.

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

Nelson Mandela

Talk to people who know the culture about common traps and problems.

Before you go, find people who know the region to which you’re travelling, and ask their advice. Ask your co-workers what people commonly do that’s just ‘wrong’, or what problems they have encountered, and learn from it. Listen carefully to their answers, including what they don’t say, as this can tell you a lot.

For more about this, see our pages on Questioning and Listening .

Adapt your behaviour, and don’t always expect others to adapt to you

This includes not being offended if someone unwittingly does something that you find difficult to accept. You don’t have to accept it, but it’s best to explain politely why you find it hard, not just go off in a sulk.

You may also want to read our page on the Ladder of Inference to be aware of some of the traps and miscommunications that are potentially possible.

Check your understanding and that of others

The best way to avoid misunderstandings is to listen carefully and check understanding regularly in the course of a conversation. Ask questions to make sure that you have understood, and ask others to recap what you have said to ensure that they have understood you.

For more about this, see our pages on Active Listening and Clarifying .

Don’t be afraid to apologise

You can usually see quite quickly if you have caused offence. The fastest way to manage that is to apologise, and ask what it was that you did. A confession of total ignorance will often go a long way to mitigate offence. Ignoring it will just offend further.

See our page: Apologising | Saying Sorry for more.

Use local television to learn about behavioural issues and norms

You wouldn’t want to rely on television dramas as your only source of information, but they can provide useful insights. In the UK, for instance, Coronation Street or EastEnders could give you an idea of what’s considered acceptable and unacceptable behaviour. Comedies are perhaps less reliable as they often use communication difficulties to generate laughs.

Reflect on your experience

As with so many aspects of life, a little reflection about your experience can help you to put it in context, especially if you are able to discuss it with someone else in a similar position.

For more about this, see our page on Reflective Practice .

An Understanding of Difference

Good intercultural communication fundamentally requires intercultural awareness , an understanding that different cultures have different standards and norms. But more, it requires an understanding that individuals are shaped, but not bounded, by their cultural background and that, sometimes, you have to meet people more than halfway.

Continue to: Political Awareness Cultural Intelligence

See also: Building Cultural Competence Understanding and Addressing Unconscious Bias Travel and Freelancing

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Home > Blog > Tips for Online Students > Tips for Students > What Is Intercultural Communication: Learning New Styles

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What Is Intercultural Communication: Learning New Styles

what is the importance of intercultural communication essay brainly

Updated: June 19, 2024

Published: April 30, 2020

What-Is-Intercultural-Communication-Learning-New-Styles

Intercultural communication is a necessary part of today’s world, whether in business, school, or everyday life. It is essential in being a part of the growing global community and knowing how to communicate cross-culturally is a skill you must have to succeed. But just what is intercultural communication? Let’s dive into what is intercultural communication, and how you can increase your intercultural communication skills to succeed in whatever you set your mind to.

Cultures Meet Communication

Everyone communicates, and everyone has a culture, whether it is highly defined or not. This means that inherently, we all must communicate with people of other cultures. That is what intercultural communication is all about.

Photo by  fauxels  from  Pexels

Defining culture.

Culture isn’t only about the language you speak, the foods you eat, and the way you dress. There are much more nuanced aspects of our everyday life that can be attributed to culture. Our lifestyle, including ways of personal life, family life, and social life are all part of our culture .

Introducing Intercultural Communication

If you are just beginning your journey of intercultural competence, it can be confusing where to start. One of the best ways to introduce yourself is to start with the concept of intercultural communication, discussed below.

What Is Intercultural Communication?

Intercultural communication is much more than just your typical types of communication such as verbal and nonverbal. It is about the broader exchange of ideas, beliefs, values, and views.

Cultural values impact how people speak, write, and act — all essential aspects of communication. Culture also has a lot to do with how people think about and judge other people. Being aware of our own cultural biases, and others’ biases goes a long way in being able to effectively communicate with anyone.

Other Intergroup Relations Terms

Other relevant terms when discussing intercultural communication are multicultural, diversity, and cross-cultural. While these all might seem to be the same, there are small differences that make each unique.

Multicultural means a group or organization that has multiple cultures within it, or is made up of several cultures. Cross-cultural means between multiple groups of different cultures, whereas intercultural means between members of those cultures.

To further clarify, a company might be multicultural, where it fosters many cross-cultural interactions, which means everyone has to be involved in intercultural communication.

Importance Of Intercultural Communication

Intercultural communication is an important part of intercultural competence — or the ability to effectively function across cultures , and with those from other cultures. As our world gets smaller and globalization gets stronger, intercultural competence and great intercultural communication become a necessity to be successful.

Photo by  nappy  from  Pexels

Applying and managing intercultural communication.

Intercultural communication skills must be applied when you are in an intercultural exchange. Use these 7 tips when managing intercultural communication:

1. Common Traps And Problems

Every culture has their own gestures and ways of speaking. If you know in advance that you will be speaking to a person or group of another culture, it’s important to educate yourself on some common faux-pas of that culture.

For example, a handshake may not be the appropriate way of greeting in every culture. Similarly, Spanish speakers find that specific words can have either neutral or negative meanings depending on the country you are in.

2. Learn Phrases In Their Language

Learning a few common phrases in another language is an important part of intercultural communication. It shows that you recognize the cultural difference, respect their culture, and are willing to learn about it. Start with learning hello and thank you if you are meeting with someone you know speaks another language.

3. Adapt Your Behavior

When you enter in an intercultural communication exchange, there may be an expectation on both sides for the other party to adapt to the others’ cultures. If you stop expecting that, and start adapting your own behavior, you will find more willingness on both sides to understand one another.

4. Check Your Understanding

Listen carefully and check your own understanding regularly throughout the conversation. If you find you aren’t able to articulate back what the other person is saying, don’t be afraid to ask for clarification. It’s better to ask than to walk away with misunderstandings.

5. Apologize

If you realize you have offended someone, apologize promptly — don’t let it fester or become awkward. It’s better to apologize without needing to than leave someone feeling bad after your conversation.

6. Use Television

Watching series of other cultures can really aid you in intercultural understanding if you have no other way to access that culture. It will help you see cultural norms and how another culture lives, all which will help you effectively communicate with that culture.

7. Reflect On Experience

Try to take a few moments to reflect on previous intercultural exchanges — ones of your own or ones you have simply observed. What made them effective, or what made them not work out the way it was intended? Take note and adjust your future communication accordingly.

Communicating With People Of Different Cultures

Communication across cultures can be a challenge, especially if you’re not accustomed to working with people from other cultures.

Photo by  Magda Ehlers  from  Pexels

An understanding of difference.

First, in order to effectively communicate with people of other cultures, there is a fundamental aspect you must be aware of which is understanding differences. Different cultures have different standards, expectations, and norms, and you must realize that those differences shape individuals in some ways but they are not bound by those ways.

Developing Intercultural Sensitivity And Competence

By default, we automatically feel something different when we interact with someone from an unfamiliar culture, or one that is starkly different than our own. If you want to increase your intercultural communication abilities, it is up to you to work on your intercultural sensitivity.

It starts with the idea that as you begin to recognize and understand cultural differences and the more you interact with people of other cultures, the more competent you become and the more complex your ideas of culture become as well. Therefore, the more sensitive you will be each time you communicate interculturally.

Intercultural Communication At University Of The People

University of the People is an American accredited university that prides itself on its globality and accepting applicants from all countries, backgrounds, and cultures. It is a high priority of ours to maintain excellent intercultural communication, and to instill these skills into our students. No matter what degree program you choose, you can count on being able to use it in conversation across a range of cultures.

The Bottom Line

So, what is intercultural communication, and why should you improve your intercultural skills? Our world is only getting smaller, and the ability to competently communicate with other cultures is vital for success in all areas of life. Adapt your behavior, check your understanding, reflect on your experiences and follow our tips to foster excellent intercultural communication.

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Home — Essay Samples — Sociology — Intercultural Communication — The Importance Of Intercultural Communication

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The Importance of Intercultural Communication

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  • > The Cambridge Handbook of Intercultural Communication
  • > What Is Intercultural Communication?

what is the importance of intercultural communication essay brainly

Book contents

  • The Cambridge Handbook of Intercultural Communication
  • Cambridge Handbooks in Language and Linguistics
  • Copyright page
  • Contributors
  • Acknowledgements
  • Introduction
  • Part I Introducing Intercultural Communication
  • 1 What Is Culture?
  • 2 What Is Intercultural Communication?
  • 3 Rethinking Intercultural Competence
  • 4 Interculturality or Transculturality?
  • Part II Theoretical Approaches
  • Part III Methods
  • Part IV Application
  • Part V Assessment

2 - What Is Intercultural Communication?

from Part I - Introducing Intercultural Communication

Published online by Cambridge University Press:  18 February 2020

Jan D ten Thije addresses the spectrum of scientific and societal issues referred to as intercultural communication by pointing out five different theoretical and methodical approaches. First, he discusses the interactive approach which investigates intercultural (face-to-face) interaction. He then focuses on approaches that compare and contrast cultural and linguistic systems, before discussing those that consider collective and national images of ‘self’ and ‘other’ by analysing cultural representations in various forms of (computer-mediated) communication. A fourth approach comprises studies into multilingualism and linguistic diversities, and finally, the transfer approach integrates knowledge, attitudes, capacities, reflectivity and motivation in learnable intercultural competencies. Ten Thije elaborates on the interfaces and interrelations of these approaches in how they address the notion of ‘intercultural mediation’.

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  • What Is Intercultural Communication?
  • By Jan D. ten Thije
  • Edited by Guido Rings , Anglia Ruskin University, Cambridge , Sebastian Rasinger , Anglia Ruskin University, Cambridge
  • Book: The Cambridge Handbook of Intercultural Communication
  • Online publication: 18 February 2020
  • Chapter DOI: https://doi.org/10.1017/9781108555067.004

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Communication Challenges in Intercultural Interactions Essay

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Introduction

Communication barriers in intercultural interactions, high anxiety.

In the present age, young people have difficulties socializing with people from other cultures who they meet at school and the workplace because of communication obstacles. If people can acknowledge and appreciate other communities, they can be able to associate well with people from diverse cultures. People need to overcome communication barriers in intercultural interactions so that they can improve their relationships. In addition, about fifty percent of the American population will be people of color due to immigration by the year 2050. Therefore, there is a great need to learn the lifestyles of different communities so that the challenges of communication barriers are solved.

People have different views concerning intercultural communication. Some individuals believe that more interaction between communities of diverse nations would lead to a better understanding between the different cultures. Despite this, there are numerous challenges that exist in intercultural communication (Dupraw & Axner, n.d.). Dupraw and Axner (n.d.) believe that interaction with other people does not necessarily depict communication. Ingram (n.d.) observes that communication barriers across communities have prevailed because people are not informed that they exist in the first place. This essay aims to show that communication in intercultural interactions is hindered by the communication style, body language, stereotypes, the tendency to evaluate, high anxiety, and differences in ways of completing tasks.

Communication style

Language is a major communication barrier. Barna (n.d.) asserts that people experience challenges with terminologies, grammar, phrases, slang, and the accent in a foreign language. The worst-case scenario is when a person holds on or borrows the meaning of a word in a different community without considering its linguistic context. It may cause a misunderstanding in the whole statement, thereby inciting a different reaction compared to the expected reaction.

Body language

Body language is also very influential in any communication process. Knowing the language of a foreign nation is not enough to communicate effectively (Dupraw & Axner, n.d.). Failing to understand the common nonverbal signs, such as gestures and the tone of voice is a major communication obstacle. It is also more challenging to understand nonverbal symbols that are further from consciousness, such as the management of time, spacial relationships, and acceptable gestures of formality. To solve this, visitors in a foreign country need to know about the nonverbal signs associated with the culture they are interacting. They also need to know what each sign is attributed to because they may be interpreted differently. Thus, the wrong interpretation can lead to miscommunication.

Stereotypes

Understanding stereotypes can also make intercultural communication easier. Stereotypes are oversimplified concepts that give the society a basis from which to understand the surroundings (Barna, n.d.). Stereotypes are obstacles in communication because they hinder objective viewing of a cause. Unfortunately, they are challenges that cannot be solved through telling facts. For example, people with an African descent are associated with fried foods and loud music. Such stereotypes help people from other communities understand how to deal with people of the African descent.

The tendency to evaluate

Another obstacle to communication is the tendency to misjudge the arguments and deeds of others, instead of trying to understand their opinions and feelings. Judging one’s actions as good prohibits the unbiased attention required to understand the perception and behavior patterns of other people (Dupraw & Axner, n.d.). Other behaviors that do not conform to the personal behavior cultured will then be perceived as wrong. Communication is, thus, disrupted severely when feelings and emotions are implicated in a situation where much of listening and empathizing is required.

Anxiety caused by the new environment and the new culture can build up communication barriers in intercultural communication. The aspect of high anxiety is common with Outlanders because of the uncertainty of the new environment (Barna, n.d.). Moreover, cultural differences between nations cause more anxiety because individuals do not know how they should respond to other cultures or how people in the host country will respond to their lifestyle. People are also anxious when communicating with foreigners because they cannot sustain the normal flow of speech. The citizen of the host country is also tensed by the foreigner’s scrutiny and, probably, negative responses. The foreigner’s confidence is destroyed when he starts withdrawing from others and showing hostility. These behaviors have a negative impact on effective communication.

Ways of completing tasks

The different ways of completing tasks can ignite arguments in intercultural communications. Different cultures use varying methods in completing tasks because of the differences in resources, opinions on the benefits associated with the task, and the significance of teamwork when accomplishing a specific task (Dupraw & Axner, n.d.). For example, Asians may first work on strengthening the team and then completing the task later, while the Americans may opt to accomplish the task first and then build relationships later. Such differences can lead to poor communication if they are not understood and appreciated.

Personal experience

I have experienced a communication breakdown with a Chinese student who did not understand English. When he spoke, it was very difficult to understand what he meant because his pronunciation of most words was incorrect. This led to a misinterpretation of the whole conversation. He was irritated because he did not get the response he needed. He was forced to write down what he meant to say to solve his challenge in the language.

Various obstacles can cut off communication in a multicultural setting. These obstacles can be nonverbal or verbal signs. Communication obstacles include communication style, body language, high anxiety, stereotype, tendency to evaluate, ways of completing tasks, and nonverbal signs such as gestures, posture, and management of time. Therefore, people need to understand the culture and communication process of each culture in order to overcome the communication breakdown in a cultural setting.

Barna, L. (n.d). Intercultural communication stumbling blocks. Portland, OR: Portland University. Web.

Dupraw, M., & Axner, M. (n.d.). Working on common cross-cultural challenge. New York, NY: AMPU. Web.

Ingram, P. (n.d.). An overview of diversity awareness. State College, PA: Penn State University. Web.

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