job description market research manager

Market Research Manager Job Description [Updated for 2024]

In the ever-evolving world of business, the role of a Market Research Manager has become more crucial than ever.

As market dynamics shift and consumer behaviors change, the demand for proficient professionals who can comprehend, analyze, and predict market trends escalates.

But let’s delve deeper: What’s truly expected from a Market Research Manager?

Whether you are:

• A job seeker trying to understand the depth of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the complexities of market research,

You’re in the right place.

Today, we are revealing a tailor-made Market Research Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive straight into it.

Market Research Manager Duties and Responsibilities

Market Research Managers play a crucial role in guiding the marketing strategies of a company.

They use various research methodologies to collect and analyze data about customers, competitors and market trends to help companies make informed business decisions.

Their primary duties and responsibilities include:

• Developing and implementing research projects and methodologies
• Collecting data on consumers, competitors and market conditions
• Analyzing data using statistical software and interpreting results
• Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
• Creating reports and presenting findings to senior management
• Advising on how insights from research can inform business strategies
• Monitoring and forecasting market trends and advising on potential growth opportunities
• Managing research budgets and project schedules
• Coordinating with external agencies or vendors for the execution of research projects
• Ensuring compliance with data privacy laws and ethical standards in market research

Market Research Manager Job Description Template

We are seeking a detail-oriented and strategic Market Research Manager to help us understand our customers and market trends.

The Market Research Manager will be responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective.

The successful candidate will be able to analyze qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Your goal will be to help our company understand our customer needs and preferences and effectively communicate findings to the team to help guide our strategy and decision-making.

Responsibilities

• Design, plan and execute market research studies
• Analyze and interpret data to identify patterns and solutions
• Manage the entire research process, from developing methodology to presenting findings
• Stay fully informed on market trends and implement best practices
• Work with cross-functional teams to collect and interpret data
• Conduct competitive analysis and market segmentation
• Prepare and present reports using statistical software
• Ensure data quality and integrity
• Manage contractors and external research vendors

Qualifications

• Proven work experience as a Market Research Manager
• Experience with statistical analysis software
• Strong analytical and critical thinking skills
• Knowledge of data collection methods
• Experience in report writing and presenting
• Strong organizational and project management skills
• Excellent verbal and written communication skills
• BSc/BA in Marketing, Business Administration or relevant field
• MSc/MA will be a plus
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Market Research Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for research projects or conferences.
• Reporting Structure: Reports to the Director of Marketing
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Manager Do?

A Market Research Manager plays a crucial role in helping companies understand what products people want, who will buy them, and at what price point they are willing to make a purchase.

They work across a variety of industries, from consumer goods to technology and healthcare.

They design and implement research studies, often through surveys, focus groups, or one-on-one interviews, to gather data on consumer behaviors, needs, and preferences.

They also analyze this data, identifying patterns and trends that can inform business strategies.

Market Research Managers work closely with other departments such as marketing, sales, and product development to ensure the insights they generate are translated into actionable strategies.

They are also responsible for presenting their findings to key stakeholders, including senior management and clients, often through written reports or presentations.

In some cases, Market Research Managers may be involved in monitoring competitors and market conditions to ensure their company maintains a competitive edge.

Their ultimate goal is to provide the insights and intelligence necessary for their company to make informed, data-driven decisions.

Market Research Manager Qualifications and Skills

A proficient Market Research Manager should possess the following skills and qualifications:

• Extensive knowledge of research methodologies, data analysis techniques, and market segmentation to effectively carry out market research tasks.
• Exceptional analytical skills to interpret complex market data and translate it into understandable and usable information for the business.
• Strong communication and presentation skills to convey research findings and insights effectively to stakeholders and team members.
• Proficiency in statistical analysis software and databases to gather and analyze data.
• Excellent problem-solving skills to identify business needs and develop effective research strategies to address them.
• Strong project management skills to oversee and manage multiple research projects simultaneously and ensure they are completed on time and within budget.
• Good interpersonal skills to work with a diverse team of analysts, statisticians, and other professionals.
• Attention to detail to ensure accuracy and reliability of research findings and insights.
• Knowledge of current market trends and ability to forecast future trends based on collected data.

Market Research Manager Experience Requirements

Market Research Managers typically require a significant amount of experience in market research or related fields.

Entry-level candidates may have 2 to 3 years of experience, often through roles like Market Research Analyst or Data Analyst, where they learn about data collection, analysis, and reporting.

Intermediate-level candidates usually have 4 to 6 years of experience and will have honed their skills in areas such as trend identification, competitive analysis, and customer behavior understanding.

At this level, they may have begun to oversee junior analysts and manage small research projects.

Candidates for Market Research Manager positions generally have more than 7 years of experience and have developed a deep understanding of market research methodologies and tools.

They are expected to have project management skills and the ability to lead a team of researchers.

In addition to their professional experience, they often hold a bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.

Many also possess a master’s degree or other advanced qualification in a relevant discipline.

It is also beneficial for Market Research Managers to have experience in the industry in which they are working, as this will provide them with specific insights that can be valuable in their research.

Market Research Manager Education and Training Requirements

Market Research Managers typically require a bachelor’s degree in marketing, business, statistics, or a related field.

They should have a strong background in research methodologies, data analysis, and understanding of consumer behavior.

Knowledge of statistical software and expertise in both qualitative and quantitative research are also crucial for this role.

Further education, such as a Master’s degree in Marketing Research or related field is often preferred or required for more senior positions.

This higher level of education often indicates a deep understanding of market trends, competitive analysis, and complex data interpretation.

Some Market Research Managers may also pursue professional certifications such as Professional Researcher Certification (PRC) from the Insights Association.

This certification recognizes the skills and knowledge of market research professionals, enhancing their credibility in the field.

Continuous learning is important in this role, as market research tools and techniques continually evolve.

Therefore, regular training and updates in statistical software and research methodologies are also essential.

Market Research Manager Salary Expectations

A Market Research Manager earns an average salary of $81,402 (USD) per year.

However, this figure can fluctuate depending on factors such as individual experience, the industry in which they work, their level of education, and the geographical location of their employment.

Market Research Manager Job Description FAQs

What skills are important for a market research manager.

Market Research Managers need strong analytical skills to interpret complex data and draw accurate conclusions.

Communication skills are essential for presenting information to clients and team members.

They also need good project management skills to oversee research projects from start to finish, ensuring they are completed on time and within budget.

What qualifications does a Market Research Manager need?

A bachelor’s degree in marketing or a related field is typically required for this role.

Some employers prefer candidates with a master’s degree in marketing research or a related discipline.

Professional experience in market research or a related field is also important.

Some positions may require specific knowledge of a certain industry.

What should you look for in a Market Research Manager’s resume?

Look for a combination of education, experience, and skills.

A good Market Research Manager should have a degree in a related field and several years of experience in market research.

Look for experience with both quantitative and qualitative research methods.

They should also have experience managing projects and teams.

Skills to look for include data analysis, communication, and project management.

What qualities make a good Market Research Manager?

A good Market Research Manager is detail-oriented, analytical, and curious.

They have a keen interest in understanding consumer behavior and trends.

They are good at managing time and resources, and they work well under pressure.

They also have strong communication skills to effectively share their findings with clients and colleagues.

Is it difficult to hire a Market Research Manager?

Hiring a Market Research Manager can be challenging because the role requires a unique blend of analytical and managerial skills.

They not only need to understand complex data, but also manage teams and projects effectively.

Therefore, finding a candidate with the right combination of skills, experience, and education can be a complex task.

And there you have it.

Today, we’ve unveiled the truth behind the role of a market research manager .

It’s not just about crunching numbers.

It’s about shaping the business landscape, one piece of data at a time.

With our detailed market research manager job description template and real-world examples, you’re ready to take the leap.

But why limit yourself?

Go further with our job description generator . It’s your ticket to creating precise job listings or refining your resume to perfection.

Every data point tells a story about the bigger market.

Let’s shape the business world. Together.

How to Become a Market Research Manager (Complete Guide)

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Market Research Manager

United States

United Kingdom

Netherlands

Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

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What is a Market Research Manager ?

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Market Research Manager Job Description Template

Job overview, market research manager responsibilities & duties.

• Develop and execute market research plans to gather insights and information on target markets, customer preferences, and industry trends.
• Analyze market research data to identify key trends, opportunities, and challenges.
• Collaborate with cross-functional teams to identify research needs and recommend market research initiatives.
• Present market research findings and recommendations to stakeholders, including senior management.
• Stay up-to-date with industry trends and advancements in market research methods and technologies.
• Manage and mentor a team of market research professionals.

Market Research Manager Qualifications & Skills

• Master's degree in market research or a related field.
• Experience in a leadership role, managing a team of market research professionals.
• Expertise in market research methodologies, including survey design and data analysis.
• Knowledge of market research technologies and tools, such as data visualization software and online survey platforms.
• Bachelor's degree in market research, statistics, business, or a related field.
• 5+ years of experience in market research, with experience leading research projects and teams.
• Strong analytical skills and experience with data analysis software and tools.
• Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.

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Market Research Manager Job Description

Market research manager duties & responsibilities.

To write an effective market research manager job description, begin by listing detailed duties, responsibilities and expectations. We have included market research manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research Manager

List any licenses or certifications required by the position: CPM, SPSS, SAS, BHBIA, AER, LEED, CT

Education for Market Research Manager

Typically a job would require a certain level of education.

Employers hiring for the market research manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Statistics, Psychology, Sociology, Finance, Social Sciences, Mathematics

Skills for Market Research Manager

Desired skills for market research manager include:

Desired experience for market research manager includes:

Market Research Manager Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Experience in supporting global B2B marketing and sales organizations
• Strong analytical skills, and expertise in advanced multivariate research design and analysis, , segmentation, customer journey, forced-choice analyses
• Focus group moderating and panel experience are highly desirable
• Ability to think fast, act thoughtfully, produce quickly, and manage multiple complex projects simultaneously
• Track record of success working in and influencing a fast-paced global organization
• Ability to be flexible, adaptable and responsive to numerous stakeholders
• Oversees Market Research department
• Oversees presentation of and promotes use of market research data to senior management
• Manages relationship with 3rd-party market and customer research vendors including selection, contract negotiations, and contract compliance
• Responsible for preparation and adherence of department operating budget
• Strong writing skills, ability to create a story from data
• Extensive experience with multivariate techniques – when to use them and how to interpret output • Experience with Conjoint/Discrete Choice/Max/Diff, Optimization, is critical
• Ability to manage a range of projects concurrently
• FMCG/Retail Industry Experience
• At least 5 years of experience in data analysis and reporting (Data query, statistical analysis, writing/presentation of detailed reports/presentations)
• Bachelor’s Degree preferably in Market Research, Business, Marketing or Communications
• Most frequently serves as the Secondary Associate on quantitative projects, offering guidance and on-project mentoring to Primary Associates
• Owns training in at least one specific area or application within Data Management
• Serves as a designated mentor to one new associate at a time (as needed)
• Successfully troubleshoot and provide solutions to various project and process problems
• Identify data related problems and develop hypotheses on what’s wrong
• Participate in peer reviews in a timely manner
• Responsible for generating, integrating and translating insights and analytics into growth opportunities and tactics that shape decisions and drive organizational action for the Oncology Therapeutic Area
• Partner closely with brand teams and cross functional partners and serves as an internal consultant to the Sales & Marketing team
• Participate in development and implementation of Oncology primary research plan in marketing, sales and payor spaces, including developmental research
• Implement research approaches, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing and overall project goals
• Experience with Conjoint/Discrete Choice/Max/Diff, Optimization, is key
• Knowledge of all operational and analytic components of research process, including ability to write proposals, questionnaires, tab plans, analytic plans, and topline and final reports
• Strong computer skills, including spreadsheet, WORD, and PowerPoint
• Methodological breadth
• Synthesis and insight generation
• Insights to strategic recommendations
• Manage time allocation required form each product line
• You make projects happen
• You are a strong project manager
• You thrive within a team
• Deliver impactful insights
• Participate in project planning and status meetings making recommendations on next steps
• Create specs and submit for review
• Break down tasks of project to create study cost estimates
• Apply standardized processes for managing quantitative research studies
• Execute quantitative research methodologies used frequently within industry group
• Be responsible for helping to develop, maintain and grow a business portfolio
• International research experience and either mobile or consumer technology research or marketing experience is a plus
• A demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations
• Bachelor’s degree, with a graduate degree in business, market research or a social science preferred or equivalent industry experience
• Self-starter who takes ownership over projects from inception to dissemination
• Deep understanding of video and digital advertising ecosystem
• Manage P&L responsibilities for market research
• Create and manage internal systems for the timely and accurate collection, analysis and dissemination of information and insight derived from secondary, syndicated market research and competitive intelligence data to drive increased understanding of the business and opportunities to drive competitive differentiation and business growth
• Provide inputs to planning process and manage monthly reporting processes on market conditions, competitive performance, and explanation of drivers of observed market conditions
• Develop and manage relationships with key vendors and suppliers
• Build and develop high performing Business Analytics team
• Develop annual budget for Business Analytics and track performance against that budget monthly
• Negotiate for necessary funding and cross functional resource needs
• At least 3 to 5 years of corporate experience in technical field
• Be eager to get your hands ‘dirty’ and doing the work - talking with customers, developing & executing surveys to learn from them
• Derive insights and drive impact from data
• Extensive experience with multivariate techniques – when to use them and how to interpret the output
• BA or BS prefered or equivalent experience or certifications
• Must possess excellent analytic problem and proactive problem solving skills
• Excellent communication ideas including written and in-person presentation skills in a persuasive and appropriate manner
• Ability to manage internal and external resources (people, information, technologies, time, and capital)
• Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis)
• Partner with and manage external vendors and consultants
• Responsible for flawless project delivery
• Accountable for maintaining, reviewing, and updating results documentation and key project documents throughout each survey period
• Conduct the market research plan within its parameters (exploratory research, market research on products and existing services, projects in development, panels)
• Propose recommendations, share them with the internal clients to ensure proper consideration of the consumer into the growth strategy of the business
• Provide input into annual strategic research plan to define informational needs for both new product development and base business
• Guide investment choices through consumer, shopper, market understanding and key drivers
• Detect mental and physical availability opportunities for top brands
• Serve as the main point of contact for market research at the Divisional and Regional levels
• Support the division’s land acquisition efforts with detailed market research to understand the opportunities and risks associated with the potential project
• A strong background in marketing research or academic social sciences research
• 3+ years’ experience with the pharmaceutical vertical
• Knowledge of a variety of different custom quantitative research methods experience with online custom research is a must
• Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, ) a plus
• Minimum 5 years direct experience within Healthcare research field
• Good/ Excellent English language, written and oral

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Market Research Manager

Job description overview.

A Market Research Manager job description involves working in the Marketing industry to gather and analyze data about consumer behavior, preferences, and trends. The main responsibility of a Market Research Manager is to provide information that can guide decision-making processes within a business or organization. They design surveys, focus groups, and other data collection methods to get in-depth insights into the market landscape. After collecting the data, they analyze it using various statistical methods to identify patterns and trends. In addition, they use their findings to create reports that outline their conclusions and recommendations for senior leadership. A Market Research Manager must have excellent communication, analytical, and problem-solving skills. They must also be comfortable with technology and have knowledge of software applications like SPSS, SAS, and Excel. Successful candidates will have a bachelor's degree in Marketing, Business Administration, or a related field.

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Table of contents, job duties and responsibilities.

• Conduct market research and analysis to identify consumer trends, behaviors, and preferences.
• Develop and implement research plans and strategies to gather data using surveys, focus groups, and other research methods.
• Analyze and interpret research findings to provide insights and recommendations to marketing teams and business leaders.
• Collaborate with cross-functional teams to develop marketing strategies and campaigns based on market research insights.
• Monitor industry and competitive trends to identify opportunities and guide marketing efforts.
• Track and analyze marketing campaign results to measure effectiveness and identify areas for improvement.
• Manage and maintain research databases and tools to support data-driven decision making.
• Present research findings and recommendations to executive teams and stakeholders.
• Stay up to date on market research methodologies, industry trends, and evolving consumer behaviors.
• Maintain ethical standards and comply with regulations for data privacy and confidentiality.

Experience and Education Requirements

To become a Market Research Manager, you need a Bachelor's degree in Marketing or a related field. Employers may also look for candidates with Master’s Degrees in Marketing, Business Administration, or Data Science. It's important to have experience in research methodology and quantitative analysis. Strong technical skills are necessary, especially in statistical software like SPSS or SAS. Along with research skills, excellent communication skills are also required. You should be able to articulate the results of research to non-technical audiences. Work experience in market research or a related field is also a plus, as well as the ability to work well in a team environment.

Salary Range

If you're considering a career as a Market Research Manager, you may be wondering about the expected salary range. In the United States, the average salary for a Market Research Manager is $81,395 per year, according to Glassdoor. This figure can range from approximately $55,000 to $117,000 depending on various factors, including years of experience, location, and industry. 

In Canada, the average salary for a Market Research Manager is approximately CAD $70,000 to CAD $115,000 per year, according to Neuvoo. In the United Kingdom, the average salary is approximately £40,000 to £60,000 per year, according to Totaljobs.

A Market Research Manager salary range can vary depending on a number of factors, but it is typically a well-paying job that offers opportunities for career advancement. 

Sources: 

• Glassdoor: https://www.glassdoor.com/Salaries/market-research-manager-salary-SRCH_KO0,24.htm
• Neuvoo (Canada): https://neuvoo.ca/salary/market-research-manager/
• Totaljobs (UK): https://www.totaljobs.com/salary-checker/average-market-research-manager-salary

Career Outlook

The career outlook for a Market Research Manager in the marketing industry looks promising over the next five years. According to the Bureau of Labor Statistics, the employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. As the market becomes increasingly competitive, companies need to have a better understanding of their target customers to stay relevant. This necessitates the role of market research managers to provide data-driven insights on customer behavior, preferences, and trends. The proliferation of e-commerce platforms, social media, and advanced data analytics tools also make it easier to collect and analyze market data. With experience and leadership skills, market research managers can expect to climb up the career ladder and earn higher salaries.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Manager do?

A: A Market Research Manager plans and executes research studies to gather information about a target market or products, and then synthesizes this information to provide insights and recommendations for marketing strategies.

Q: What education do you need to become a Market Research Manager?

A: Most Market Research Manager positions require at least a Bachelor's degree in marketing, business, statistics, or a related field, but those with advanced degrees like an MBA may have an advantage.

Q: What skills are necessary for a Market Research Manager?

A: A Market Research Manager should have strong analytical skills, be able to collect and interpret data, have excellent communication skills, be creative and innovative, and have a solid understanding of marketing principles and research methods.

Q: What kind of companies hire Market Research Managers?

A: Market Research Managers are hired by companies across industries, including consumer goods, healthcare, financial services, and technology.

Q: What is the salary range for a Market Research Manager?

A: Depending on experience and location, the salary for a Market Research Manager can range from $60,000 to upwards of $150,000 per year.

Job Descriptions:

Marketing events specialist, content marketing manager/coordinator, mobile marketing coordinator, creative project manager, marketing data engineer.

What is a Market Research Manager ?

Get market research manager jobs emailed to you.

By signing up, you agree to the terms of use and privacy policy

Market Research Manager Job Description Template

Job overview, market research manager responsibilities & duties.

• Develop and execute market research plans to gather insights and information on target markets, customer preferences, and industry trends.
• Analyze market research data to identify key trends, opportunities, and challenges.
• Collaborate with cross-functional teams to identify research needs and recommend market research initiatives.
• Present market research findings and recommendations to stakeholders, including senior management.
• Stay up-to-date with industry trends and advancements in market research methods and technologies.
• Manage and mentor a team of market research professionals.

Market Research Manager Qualifications & Skills

• Master's degree in market research or a related field.
• Experience in a leadership role, managing a team of market research professionals.
• Expertise in market research methodologies, including survey design and data analysis.
• Knowledge of market research technologies and tools, such as data visualization software and online survey platforms.
• Bachelor's degree in market research, statistics, business, or a related field.
• 5+ years of experience in market research, with experience leading research projects and teams.
• Strong analytical skills and experience with data analysis software and tools.
• Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.

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Market Research Manager Job Description Template

A Market Research Manager is responsible for conducting research and analyzing data to identify market trends and customer preferences. They oversee the development of surveys and other research tools, as well as the analysis of the data collected. Market Research Managers use this information to inform business decisions and develop strategies for improving products and services.

For Employers / HR:

For jobseekers:, job overview.

A Market Research Manager is responsible for planning and conducting research activities related to market trends, consumer behavior, and competitive analysis. They analyze data to identify insights, develop reports, and present findings to stakeholders to aid in decision-making processes.

Responsibilities

• Design and execute market research studies to gather insights on market trends, consumer behavior, and competitive analysis
• Develop research plans and methodologies to ensure accuracy and validity of data collected
• Analyze research data to identify key findings and insights, and present this information to stakeholders in a clear and actionable manner
• Use statistical software and other tools to manipulate and analyze data, and ensure data integrity and accuracy
• Manage research projects from start to finish, including defining research objectives, timeline, budget, and deliverables
• Identify and assess market trends, opportunities, and threats to the organization, and provide recommendations for action based on research findings
• Collaborate with cross-functional teams, including product development, marketing, sales, and customer service, to inform business decisions and strategies based on research insights
• Stay current with industry trends, research techniques, and best practices, and apply this knowledge to improve research processes and outcomes

Qualifications

• Bachelor's degree in market research, marketing, statistics, or a related field
• At least 5 years of experience in market research, with a proven track record of designing and executing research studies and analyzing data to provide actionable insights
• Experience with statistical software, survey tools, and other research methodologies
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and identify key trends and insights
• Strong communication and presentation skills, with the ability to effectively communicate research findings to stakeholders at all levels of the organization
• Ability to work independently and manage multiple projects simultaneously, while meeting deadlines and delivering high-quality work

Introduction

Whether you're a startup or a big corporation, having a Market Research Manager is crucial to the success of your business. The role of a Market Research Manager is to gather and analyze data on customers, competitors, and market trends. This information helps businesses make informed decisions on product development, pricing, and marketing strategies. In this article, we'll walk you through how to create a job posting for a Market Research Manager.

Job Title and Overview

The job title should clearly state that you're looking for a Market Research Manager. The job overview should provide a brief description of the role and its importance to the organization.

• Job Title: Market Research Manager
• Job Overview: We are seeking an experienced Market Research Manager to join our team. The chosen candidate will be responsible for gathering and analyzing data on customers, competitors, and market trends. This information will be used to inform product development, pricing, and marketing strategies to drive business success.

List the core responsibilities of the Market Research Manager as accurate as possible.

• Conduct and manage market research projects
• Collect and analyze data on customers, competitors, and market trends
• Provide insights on product development, pricing, and marketing strategies
• Create reports and present findings to management and stakeholders
• Monitor industry trends and competitors to identify opportunities and threats to the business
• Develop and maintain relationships with external research partners

Qualifications and Skills

Outline the qualifications and skills the ideal candidate must have.

• Bachelor's degree in market research, business administration, statistics, or related field
• 3+ years of experience in market research or related field
• Knowledge of various data collection methods and tools
• Excellent communication and presentation skills
• Strong analytical and critical thinking skills
• Proficiency in spreadsheet and data analysis software (e.g. Excel, R, SPSS)

How to Apply

Provide clear instructions on how to apply for the position.

• Please submit your resume and cover letter to [email address]
• Include "Market Research Manager Application" in the subject line
• Applications will be reviewed on a rolling basis until the position is filled.

Congratulations! You've created a job posting for a Market Research Manager. By following these guidelines, you will attract qualified candidates who have the skills and qualifications necessary to excel in this crucial role. Remember, the right Market Research Manager can help your business make informed decisions to drive success.

Frequently Asked Questions on Creating Market Research Manager Job Posting

If you are looking to hire a Market Research Manager, creating a job posting is an important first step in finding the right candidate. Here are some frequently asked questions on creating a Market Research Manager job posting:

What should be included in a Market Research Manager job posting?

A job posting for a Market Research Manager should include a detailed job description, qualifications, responsibilities, and requirements for the role. You should also clearly state the salary range and benefits that come with the position. Be sure to showcase any unique aspects of your company culture or the position that could attract candidates.

How do I write a job description for a Market Research Manager?

The job description for a Market Research Manager should include a brief overview of the position and its responsibilities, as well as the required qualifications, experience, and skills. Be sure to also include any essential duties that may not be apparent, such as overseeing survey design, conducting analysis, and presenting findings to stakeholders.

What are the qualifications for a Market Research Manager?

The specific qualifications for a Market Research Manager will vary based on the needs of the organization. However, most Market Research Manager candidates will have a bachelor’s degree in marketing, business or a related field, as well as extensive experience in market research analysis, interpretation, and presentation. Strong analytical skills, attention to detail, and excellent communication and presentation abilities are also essential traits for a Market Research Manager.

What are the core responsibilities of a Market Research Manager?

The primary responsibilities of a Market Research Manager include designing and executing market research projects, overseeing analysis and providing actionable insights to the company. Additionally, a Market Research Manager may be responsible for managing a team of analysts, communicating research results to stakeholders, tracking market trends and developments, and conducting competitive analysis.

What should I look for in candidates for a Market Research Manager role?

When evaluating candidates for a Market Research Manager position, you should look for someone who has experience in designing and conducting successful market research studies. Additionally, a successful candidate should have strong analytical skills and the ability to interpret data and present insights clearly and effectively. Excellent communication skills and the ability to work well in a team environment are also important attributes of a successful Market Research Manager.

How can I ensure that my job posting attracts top quality candidates for the Market Research Manager role?

To make sure your job posting stands out to talented and experienced Market Research Manager candidates, be sure to highlight any unique aspects of your company culture or position, offer competitive compensation and benefits, and show that your organization is committed to professional development and growth opportunities for employees.

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What does a Market Research Manager do?

A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.

• Responsibilities
• Skills And Traits
• Comparisions
• Types of Market Research Manager

Market research manager responsibilities

A market research manager is responsible for various tasks such as developing strategic research plans, managing market research budgets, and conducting primary and secondary research. They analyze and interpret data to provide insights and recommendations for business operations and strategic planning. Additionally, they manage relationships with outside research vendors and produce quarterly market reports. According to Dr. Claire Gilliland , Assistant Professor of Sociology at Furman University, "The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field."

Here are examples of responsibilities from real market research manager resumes:

• Manage syndicated data (Nielsen).
• Manage Nielsen syndicate contract ($ 2.5MM annually), and four client team on-sites.
• Lead customer and competitor research, functional acquisition due diligence, and portfolio management of existing products/services and new investments.
• Work with clients to design research and analyze data using SAS statistical software.
• Design and implement SAS routines to create mailing lists in support of various marketing campaigns.
• Reconcile data between new and old platforms, utilizing SQL queries on large data sets.
• Help to migrate firm's primary client delivery platform from proprietary UNIX system to SQL data warehouse.
• Study used regression techniques in SPSS to determine likelihood of Microsoft service adoption and likely impact on ISP customer loyalty.
• Assist in analyzing and interpreting quantitative and qualitative data using SPSS.
• Analyze nuclear and diagnostic imaging secondary data and publish written and PowerPoint reports.
• Design and present PowerPoint presentations on study findings, market-competitive insights, implications, and recommendations across organization.
• Conduct quantitative analysis of financial data to forecast revenue, identify future trends and assess risk associate with portfolio.
• Conduct interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.
• Create budgetary protocol and project proposals that are successfully implement by Bloomberg.
• Add value to products including regression analysis to identify software features that strongly contribute to customer satisfaction and target outcomes.

Market research manager skills and personality traits

We calculated that 6 % of Market Research Managers are proficient in PowerPoint , SPSS , and Data Analysis . They’re also known for soft skills such as Detail oriented , Analytical skills , and Communication skills .

We break down the percentage of Market Research Managers that have these skills listed on their resume here:

Analyzed nuclear and diagnostic imaging secondary data and published written and PowerPoint reports.

Assisted in analyzing and interpreting quantitative and qualitative data using SPSS.

Utilized data analysis proprietary databases to quantify, and define consumer behavior to determine advertising strategies.

Introduced online data collection for custom research and conducted online survey programming and data collection services for small-scale internal projects.

Conducted interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.

Developed research design, managed tactical execution and reconciled budget trade-offs within and across research projects.

Common skills that a market research manager uses to do their job include "powerpoint," "spss," and "data analysis." You can find details on the most important market research manager responsibilities below.

Detail oriented. One of the key soft skills for a market research manager to have is detail oriented. You can see how this relates to what market research managers do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a market research manager resume shows how market research managers use detail oriented: "worked with nivea on detailed market research assignment to launch nivea cream in the pakistani market. "

Analytical skills. Another essential skill to perform market research manager duties is analytical skills. Market research managers responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Market research managers also use analytical skills in their role according to a real resume snippet: "conducted cross-market analysis of higher education process examining functions across markets to understand present and future telecommunication needs. "

Communication skills. market research managers are also known for communication skills, which are critical to their duties. You can see how this skill relates to market research manager responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A market research manager resume example shows how communication skills is used in the workplace: "collaborated with sales, marketing, communications, and management teams to identify needs and design market research projects. "

Most common market research manager skills

The three companies that hire the most market research managers are:

• Deloitte 226 market research managers jobs
• G2 Partners 50 market research managers jobs
• Pwc 42 market research managers jobs

Choose from 10+ customizable market research manager resume templates

Compare different market research managers

Market research manager vs. product specialist.

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

These skill sets are where the common ground ends though. The responsibilities of a market research manager are more likely to require skills like "spss," "data analysis," "data collection," and "healthcare." On the other hand, a job as a product specialist requires skills like "customer service," "product knowledge," "sales floor," and "patients." As you can see, what employees do in each career varies considerably.

Market research manager vs. Marketing associate

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market research manager responsibilities requires skills like "spss," "data analysis," "data collection," and "healthcare." But a marketing associate might use other skills in their typical duties, such as, "customer service," "marketing campaigns," "email marketing," and "email campaigns."

Market research manager vs. Marketing specialist

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research manager resumes include skills like "spss," "data analysis," "data collection," and "healthcare," whereas a marketing specialist is more likely to list skills in "marketing campaigns," "email marketing," "customer service," and "strong project management. "

Market research manager vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

Even though a few skill sets overlap between market research managers and marketing interns, there are some differences that are important to note. For one, a market research manager might have more use for skills like "spss," "data collection," "healthcare," and "research design." Meanwhile, some responsibilities of marketing interns require skills like "facebook," "marketing campaigns," "press releases," and "twitter. "

Types of market research manager

Market manager, research manager, research director.

Updated June 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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