case study powerpoint design

9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

9 minute read

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Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actually stifle your growth, leading to lost sales and overlooked opportunities. When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully, proving that the winning deck is not a monologue but a conversation that involves the reader.

Benefits of including interactive elements in your case study presentation

More decks read in full

Longer average reading time

In this post, I’ll help you shape your case studies into compelling narratives that hook your audience, make your successes shine, and drive the results you're aiming for.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Here's a visual representation of what a successful case study presentation should do:

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action. In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

• Problem-solution case study
• Before-and-after case study
• Success story case study
• Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

I also recommend watching this video breaking down the 9-step process for writing a case study:

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

• Introduction
• Company overview
• The problem/challenge
• Your solution
• Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to write a compelling narrative for your case study presentation?

Storytelling is the heart of an engaging case study presentation. It involves more than just stringing events together. You should weave an emotional journey that your audience can relate to.

Begin with the challenge —illustrate the magnitude of the problem that was faced. Then, introduce your solution as the hero that comes to the rescue.

As you progress, ensure your narrative highlights the transformative journey from the problem state to the successful outcome.

Here’s our recommended storyline framework:

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

Motivation is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution. Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

Ability refers to making the desired action easy to perform. Show how straightforward it is to implement your solution. Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

Prompt is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built. It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with a website builder.

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

• A video on the cover slide will cause 32% more people to interact with your case study .
• The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
• The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

• The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
• The timeline slide lets you present your solution in the form of a compelling narrative.
• A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

• Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
• Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
• The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

• Various data visualization components let you present hard data in a way that’s easier to understand and follow.
• The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
• Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

• Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
• Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
• Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

• Dynamic variables let you personalize your deck at scale in just a few clicks.
• Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
• Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

• Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
• Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
• Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

• Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
• The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
• Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

• The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
• Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
• Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Free PowerPoint Case Study Presentation Templates

By Joe Weller | January 23, 2024

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We’ve collected the top free PowerPoint case study presentation templates with or without sample text. Marketing and product managers, sales execs, and strategists can use them to arrange and present their success stories, strategies, and results.

On this page, you'll find six PowerPoint case study presentation templates, including a  marketing case study template , a  problem-solution-impact case study , and a  customer journey case study template , among others. Plus, discover the  key components of successful case study presentations , find out the  different types of case study presentations , and get  expert tips .

PowerPoint Single-Slide Case Study Presentation Template

Download the Sample Single-Slide Case Study Presentation Template for PowerPoint Download the Blank Single-Slide Case Study Presentation Template for PowerPoint

When to Use This Template:  Use this single-slide case study presentation template when you need to give a quick but effective overview of a case study. This template is perfect for presenting a case study when time is limited and you need to convey key points swiftly.

Notable Template Features: You can fit everything you need on one slide. Download the version with sample text to see how easy it is to complete the template. Unlike more detailed templates, it focuses on the main points, such as the problem, solution, approach, and results, all in a compact format. It's great for keeping your audience focused on the key aspects of your case study without overwhelming them with information.

PowerPoint Marketing Case Study Template

Download the Sample Marketing Case Study Template for PowerPoint

Download the Blank Marketing Case Study Template for PowerPoint

When to Use This Template: Choose this marketing case study template when you need to dive deep into your marketing strategies and results. It's perfect for marketing managers and content marketers who want to showcase the detailed process and successes of their campaigns. 

Notable Template Features: This template focuses on the detailed aspects of marketing strategies and outcomes. It includes specific sections to outline business needs, results, and strategic approaches.

PowerPoint Problem-Solution-Impact Case Study Template

Download the Sample Problem-Solution-Impact Case Study Template for PowerPoint

Download the Blank Problem-Solution-Impact Case Study Template for PowerPoint

When to Use This Template:  This problem-solution-impact case study template is useful for focusing on how a challenge was solved and the results. Project managers and strategy teams that want to clearly portray the effectiveness of their solutions can take advantage of this template. 

Notable Template Features: This template stands out with its clear structure that breaks down the case into problem, solution, and impact. Use the template — available with or without sample data — to help you tell a complete story, from the issue faced to the solution and its results, making it perfect for presentations that need to show a clear cause-and-effect relationship.

PowerPoint Comparative Study Template

Download the Sample Comparative Study Template for PowerPoint  

Download the Blank Comparative Study Template for PowerPoint  

When to Use This Template:  Choose this comparative study template — available with or without sample data — to illuminate how different products, strategies, or periods stack up against each other. It's great for product managers and research teams who want to do side-by-side comparisons. 

Notable Template Features: This template lets you put things next to each other to see their differences and similarities, with a focus on direct comparisons. Use the columns and split slides to make the content easy to understand and visually appealing, perfect for highlighting changes or different approaches.

PowerPoint Customer Journey Case Study Template

Download the Sample Customer Journey Case Study Template for PowerPoint

Download the Blank Customer Journey Case Study Template for PowerPoint

When to Use This Template: This template is useful for customer experience managers and UX designers who need to understand and improve how customers interact with what they offer. Use the customer journey case study template with sample data to see how to show every step of a customer's experience with your product or service. 

Notable Template Features:  This template focuses on the whole path a customer takes with a product or service. It follows them, from first learning about the offering to after they buy it.

PowerPoint Case Study Storyboard Template

Download the Sample Case Study Storyboard Template for PowerPoint   Download the Blank Case Study Storyboard Template for PowerPoint  

When to Use This Template:  Creative teams and ad agencies should use this case study storyboard template — with or without sample data — to tell a story using more images than text.

Notable Template Features: This template transforms a case study into a visual story. Effectively communicate the journey of a business case, from the challenges faced to the solutions implemented and the results achieved.

Key Components of Successful Case Study Presentations

The key components of successful case study presentations include clear goals, engaging introductions, detailed customer profiles, and well-explained solutions and results. Together they help you present how your strategies succeed in real-world scenarios. 

The following components are fundamental to crafting a compelling and effective marketing case study presentation:   

• Clear Objective:  Define the goal of your case study, ensuring it addresses specific questions or goals. 
• Engaging Introduction:  Start with an overview of the company, product, or service, as well as the context to provide necessary background information. 
• Customer Profile:  Detail your target customer demographics and their needs to help the audience understand who the marketing efforts are aimed at and their relevance. 
• The Challenge:  Clearly articulate the primary problem or issue to overcome to establish the context for the solution and strategy, highlighting the need for action. 
• Solution and Strategy:  Describe the specific strategies and creative approaches used to address the challenge. These details should demonstrate your approach to problem-solving and the thought process behind your decisions. 
• Implementation:  Explain how the solution was put into action to show the practical application. This description should bring your strategy to life, allowing the audience to see how you executed plans. 
• Results and Impact:  Present measurable outcomes and impacts of the strategy to validate and show its effectiveness in real-world scenarios. 
• Visual Elements:  Use charts, images, and infographics to make complex information more accessible and engaging, aiding audience understanding. 
• Testimonials and Quotes:  Include customer feedback or expert opinions to add credibility and a real-world perspective, reinforcing your strategy’s success. 
• Lessons Learned and Conclusions:  Summarize key takeaways and insights gained to show what the audience can learn from the case study. 
• Call to Action (CTA):  End with an action you want the audience to take to encourage engagement and further interaction.

Different Types of Case Study Presentations

The types of case study presentations include those that compare products, showcase customer journeys, or tell a story visually, among others. Each is tailored to different storytelling methods and presentation goals.

The following list outlines various types of case study presentations:   

• Problem-Solution-Impact Case Study:  This type focuses on a clear narrative structure, outlining the problem, solution implemented, and final impact. It's straightforward and effective for linear stories. 
• Comparative Case Study:  Ideal for showcasing before-and-after scenarios or comparisons between different strategies or time periods. This option often uses parallel columns or split slides for comparison. 
• Customer Journey Case Study:  Centered on the customer's experience, this option maps out their journey from recognizing a need to using the product or service, and the benefits they gained. It's a narrative-driven and customer-focused case study format. 
• Data-Driven Case Study:  Emphasizing quantitative results and data, this format is full of charts, graphs, and statistics. This option is perfect for cases where numerical evidence is the main selling point. 
• Storyboard Case Study:  Use this type to lay out the case study in a storytelling format. This option often relies on more visuals and less text. Think of it as a visual story, engaging and easy to follow. 
• Interactive Case Study:  Designed with clickable elements for an interactive presentation, this type allows the presenter to dive into different sections based on audience interest, making it flexible and engaging.
• Testimonial-Focused Case Study:  This format is best for highlighting customer testimonials and reviews. It leverages the power of word of mouth and is highly effective in building trust.

Expert Tips for Case Study Presentations

Expert tips for case study presentations include knowing your audience, telling a clear story, and focusing on the problem and solution. They can also benefit from using visuals and highlighting results.

“Case studies are one of the most powerful tools in an organization’s marketing arsenal,” says Gayle Kalvert, Founder and CEO of  Creo Collective, Inc. , a full-service marketing agency. “Done correctly, case studies provide prospective buyers with proof that your product or service solves their business problem and shortens the sales cycle.”   

“Presentations are probably the most powerful marketing asset, whether for a webinar, a first meeting deck, an investor pitch, or an internal alignment/planning tool,” says marketing expert  Cari Jaquet . “Remember, the goal of a case study presentation is not just to inform, but also to persuade and engage your audience.” 

Use these tips to make your presentation engaging and effective so that it resonates with your audience:   

• Know Your Audience:  Tailor the presentation to the interests and knowledge level of your audience. Understanding what resonates with them helps make your case study more relevant and engaging. “Presentations can also be a forcing function to define your audience, tighten up your mission and message, and create a crisp call to action,” explains Jaquet.
• Tell a Story:  Structure your case study like a story, with a clear beginning (the problem), middle (the solution), and end (the results). A narrative approach keeps the audience engaged. 
• Focus on the Problem and Solution:  Clearly articulate the problem you addressed and how your solution was unique or effective. This section is the core of a case study and should be given ample attention. 
• Use Data Wisely:  Incorporate relevant data to support your points, but avoid overwhelming the audience with numbers. Use charts and graphs for visual representation of data to make it more digestible. 
• Highlight Key Results:  Emphasize the impact of your solution with clear and quantifiable results. This could include increased revenue, cost savings, improved customer satisfaction, and similar benefits.
• Incorporate Visuals:  Use high-quality visuals to break up text and explain complex concepts. Consider using photos, infographics, diagrams, or short videos.  “I put together the graphics that tell the story visually. Speakers often just need a big image or charts and graphs to help guide their talk track. Of course, if the audience expects details (for example, a board deck), the graphic helps reinforce the narrative,” shares Jaquet.
• Include Testimonials:  Adding quotes or testimonials from clients or stakeholders adds credibility and a real-world perspective to your presentation. 
• Practice Storytelling:  A well-delivered presentation is as important as its content. Practice your delivery to ensure you are clear, concise, and engaging. At this point, it also makes sense to solicit feedback from stakeholders. Jaquet concurs: “Once my outline and graphics are in place, I typically circulate the presentation draft for review. The feedback step usually surfaces nuances in the story or key points that need to show up on the slides. There is no point in building out tons of slides without alignment from the speaker or subject matter experts.”
• End with a Strong Conclusion:  Summarize the key takeaways and leave your audience with a final thought or call to action. 
• Seek Feedback:  After your presentation, request feedback to understand what worked well and what could be improved for future presentations. 

“Don't underestimate the power of a great presentation. And don't wait until the last minute or try to invent the wheel on your own,” advises Jaquet. “Many times, getting the next meeting, winning the deal, or getting the project kicked off well, requires your audience to understand and believe your story.”

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20+ Best Case Study PowerPoint Templates for In-Depth Analysis

In today’s dynamic professional environment, presenting in-depth case studies becomes critical for businesses and individuals alike. This compilation features over 20 of the best PowerPoint templates specifically designed for presenting comprehensive and engaging case studies. Whether you aim to detail the analysis and strategies behind a business decision, or delve into a person’s journey, these assets can streamline your process and elevate your presentation.

Each template is carefully curated, equipped with slides that cater to an array of elements necessary for a persuasive case study – presenting research, displaying data, sharing interviews, and more. With these templates at your disposal, you can easily translate raw information into an insightful and visually appealing narrative.

Available in both free and paid options, these PowerPoint templates encompass a diverse set of designs and formats. Be it a start-up pitch or an academic research presentation, this post brings forward a wide variety of quality tools for crafting impactful case studies.

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Ciri PPT Template

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The X Note Template

Analysiz Powerpoint

Blue case study powerpoint template.

The Blue Case Study PowerPoint Template offers a sleek and modern design, perfect for various presentations. Designed meticulously, this 18-slide multipurpose template allows users to easily edit graphics and texts. It’s user-friendly, simply drag and drop pictures into placeholders. The template, ideal for seminars, webinars, business presentations, arrives with a documentation file and free support. Recommended free web fonts included. Note, preview images aren’t included within download files.

Black & Yellow Study PowerPoint Template

The Black & Yellow Study PowerPoint Template is a sleek, easy-to-use resource perfect for presenting information in an engaging way. With 35 customizable slides, charts and graphs for data representation, and drop-and-drag image placeholders, it balances professional design with practical features. Ideal for students, workers, or any professional who needs to visually communicate information, this template enhances any presentation. Note: preview photos are not included.

Vibrant Case Study PPT Template

Introducing the Vibrant Case Study PPT Template: a modern, versatile tool perfect for enhancing business presentations, project pitches and lookbook slides. Features include a 16:9 widescreen format, resizable and editable graphics, and a convenient drag & drop picture placeholder. The package comes with PowerPoint and XML files, as well as a helpful guidance file. Please note, images are not included.

Stylish Case Study PowerPoint Template

The Stylish Case Study PowerPoint Template by Decentrace is a clean, contemporary, and professional-grade deck design perfect for various business endeavours. Whether it’s a case study proposal, a sales report, or a startup pitch, this template, boasting of 25 total slides, resizable graphics, and free fonts, is an excellent tool. It comes with a handy help file and allows for easy image placement. However, images shown are just previews and not included in the file.

Case Study PowerPoint Template

The Case Study PowerPoint Template by RRGraph Design is an all-inclusive tool for enhancing your business presentations. With 30 unique slides, 90+ customizable XML files, and options for light and dark backgrounds, it transforms every stage of your business development into engaging visual stories. Handmade infographics give an authentic touch to your brand’s narrative. Please note, image stocks are not included.

Case Study Presentation Template

The Case Study Presentation Template is a professional PowerPoint template designed to enhance the quality of your next presentation. It comes with a helpful ‘Read Me’ text file and includes 30 easily customizable slides in seven different color themes. Despite the absence of images, its organization into named groups and ability to change size, recolor, and more make it a highly versatile asset.

Buminas Case Study PowerPoint Template

The Buminas Case Study PowerPoint Template is a clear, versatile tool that can be used for a wide range of business presentations including finance, marketing, management, and many more. Its features include 30 unique, easily editable slides, free web fonts, and widescreen ratio. Keep in mind, demo images are for preview purposes only and are not included in the files.

Fun Case Study Presentation Template

The Fun Case Study Presentation Template is a unique yet professional choice for those needing a clean, creative and straightforward template. It features more than 20 unique slides, theme color options, resizable graphics and drag and drop photo replacement. The full HD 16:9 ratio and the minimal design make your presentation visually appealing. Easy to customize in Microsoft PowerPoint to match your personal or company brand.

Purple Case Study PowerPoint Template

The Purple Case Study PowerPoint Template offers a professional style that is easy to fully customize according to your preferences. Offered in both a dark version and a light version, this template is editable in PowerPoint format files, allowing you to alter images, colours, and text. It also features unique font themes, a color scheme, image placeholders, and free font use. Please note, preview and image stocks are not included.

Case Study Finance PowerPoint Template

The Case Study Finance PowerPoint Template offers a sleek and professional look for various presentations. It’s great for financial reports, business meetings, project pitches, and other uses. With 30 unique slides, a light background, and all graphics being resizable and editable, this versatile tool makes it easy to customize your presentation. The package also includes XML files, an icon pack, and a help file. Note: Image stocks are not included.

Study Case PowerPoint Template

The Study Case PowerPoint Template is a flexible and creative asset perfect for both corporate and personal presentations. Boasting a clean, elegant design with 60 total slides – split evenly between light and dark versions – all in a widescreen 16:9 ratio. This user-friendly template, including master slide layouts and a free font, can enhance your presentations, potentially attracting more customers. Note: Images used in preview not included.

Case Study PowerPoint Presentation

The Case Study PowerPoint Presentation is a versatile and interactive creative template that is easily customizable. Crafted for a wide range of uses, from academic presentations to innovative team projects, you can personalize elements like text, images, and colors. Offering over 125 slides, 5 predefined color variations, animations, infographic icons, and an easy drag-and-drop picture replacement, it’s compatible with all versions of PowerPoint. Please note, original template images are not included.

Cestudy Case Study PowerPoint Template

The CeStudy Case Study PowerPoint Template is a resourceful tool designed to amplify your company’s presentations. It comes with 26 distinctive slides, features such as resizable and editable graphics, easy-to-edit colors, and a wide screen ratio. Supported by free, prompt customer service, this template also provides provisions for drag and drop images, enhancing the beauty and creativity of your content.

Acropolis Case Study PowerPoint Template

The Acropolis Case Study PowerPoint Template, provided by RRGraph Design, is an extensive asset for your presentations. With 45 unique slides, over 90 custom theme colors, and options for light or dark backgrounds, this template is fully customizable. It also includes handmade infographics to enhance your storytelling. Designed to accompany your business development stages, it’s a great tool for project presentations and brand recognition.

Casevoke Case Study PowerPoint Template

The Casevoke Case Study PowerPoint Template is a versatile presentation resource suitable for various purposes, including case studies, research, reports, and proposals. It offers 30 easily-editable master slides with 16:9 widescreen ratio, customizable graphics, a placeholder for pictures, and an included data chart. The usage of recommended free web fonts ensures an aesthetically appealing presentation. Please note, images in the demo are for preview purposes only.

Busca Business Case Study PowerPoint

The Busca Business Case Study PowerPoint is a universally adaptable presentation template, perfect for a spectrum of uses – from creative agencies and corporate business profiles to personal portfolios and start-ups. This asset, featuring 30 easily editable slides available in three color options, boasts a 16:9 wide screen ratio and a simple drag-and-drop mechanism. Please note, demo images are for preview only and not included in the file.

Bresky Case Study PowerPoint Template

The Bresky Case Study PowerPoint Template offers a sleek and unique design for a variety of presentation needs. With 25 slides that have been carefully created for aesthetic appeal and usability, it’s a versatile choice for any business, portfolio or branding project. Easy to use and customizable, it focuses on strong typography and incorporates unique mockup devices and portfolio slides, providing a professional and modern feel to any presentation.

Minimal Case Study PowerPoint Template

The Minimal Case Study PowerPoint Template is a versatile and user-friendly tool. Ideal for creative agencies, startups, corporations and more, it features 15 customizable slides and easy-to-edit elements. It has an intuitive drag-and-drop image feature, and the text, photos, shapes and colors are all easily adjustable. The template comes in a 16:9 ratio and uses free fonts. Note, images aren’t included.

Case Study and Education PowerPoint Template

The Case Study and Education PowerPoint Template offers a professional, ultra-modern design for educational and academic presentations. With 20 resizable and editable slides, this versatile template can be used for any topic, from school research projects to management seminars. With user-friendly features like drag-and-drop picture placeholders, free web fonts, and wide screen ratio, creating an engaging presentation becomes effortless.

Case Study Powerpoint Template is a sleek and professional presentation asset well-suited for those aiming for a clean, creative, and unique style. It features over 20 unique slides, a customizable color palette to match your brand, and is fully editable with easy-to-use drag and drop functions. With its high quality, resizable vector elements and free fonts, it’s an accessible tool to elevate your presentations.

Case Study Business PowerPoint Template

The Case Study Business PowerPoint Template is a sleek, minimalist style presentation tool ideal for various needs such as business proposals, lookbooks, and project pitches. With 30 unique slides, light and dark backgrounds, resizable graphics, and a drag & drop image feature, it offers versatility and ease of use. The package includes PowerPoint files, color schemes, a help file, and an icon pack, although images must be supplied separately.

The Case Study Presentation Template is a unique, clean, and professional PowerPoint tool perfect for creating captivating presentations. With over 20 unique, easy-to-edit slides, a full HD 16:9 ratio, and a master slide layout allowing easy photo replacement, this asset is a time-saver. The minimalistic and creative design makes for engaging presentations that align with your brand’s aesthetics.

Scilast Study Case Lab Template PowerPoint

The Scilast Study Case Lab Template PowerPoint is a versatile and artistically designed presentation tool. Perfect for both corporate and individual presentations, it boasts of a total of 60 slides, with an equal mix of light and dark themes to suit your style. It’s easily customizable with a widescreen ratio of 16:9 and includes master slide layouts. Please note, images used in previews are not included.

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10+ Successful Case Study Presentation Templates

Immerse yourself in a collection of successful case study presentations that inspire and captivate. Check out different types of case study presentation templates tailored for highlighting long-term engagements, successful product implementations, and problem-solving approaches.

Case studies are and will always be an integral part of the business world hence the need for winning case study templates. Whether it is to analyze internal problems and find solutions or convince a client of your capabilities; case study presentations are always involved in the process.

In the following sections, you will understand what goes into making an impactful case study presentation. Using this information, you will find it easy to convince your audience about your solutions, using a well-structured argument.

What Is A Case Study?

A case study is your concise and well-reasoned argument, that talks about the why, how, where, and who, that convinces the audience for your research. Think of it as a solution, to a well-defined question asked of you. Should the company expand in this market? Should we launch this product? What is the reason for our reduced sales? Why are you the best person for the client’s project offering? All these questions are backed by immaculate case study presentations.

This begs the question, when should one do a case study analysis? Some of the scenarios where case studies become necessary are –

• Convincing clients of the benefits of your services and capabilities.
• Analyzing and presenting solutions to internal issues for a company.
• Offering real-life examples to back your arguments.
• Systematic discussion on the viability of an idea, with respect to the effect on the firm (client or self).

The task here is not only to find a solution but also to influence the audience with your findings. Organizing a lot of information in a succinct and engaging manner for your clients and stakeholders is important. Hence, is a need for an excellent case study presentation template.

Features Of Effective Case Study Presentations

A good case study presentation should be:

• Brief and highlight the essentials
• Clear and concise
• Describe your vision clearly
• Demonstrate the value and benefit the project brings to the business or client
• Consistent in style

Key Elements Of A Winning Case Study Presentation

Before we jump into case study examples, let’s understand the effective structure of a good case study presentation template. A good case study design can be generally structured in the following sections:

This section provides a succinct and effective executive summary for corporate leaders to peruse through quickly.READ MORE: How to write an executive summary?

This section of your case analysis template details the purpose of your analysis. This puts together all the problems that you intend to answer through your case study.

The idea description section is the heart of your case study. It is where you detail your solution, explain the reasoning, and describe why your solution is the best one to follow.

Here is where the administration will be convinced that your idea is worth consideration. You need to explain to your audience that what you are proposing, has a considerable impact on their business or project. Or something like – how clients who used your solution, services, or products benefited financially.

In this final section of your case study slide, you discuss all the planning, considerations, risks, and metrics you will need to execute your solution. Or how you conducted the action steps for your clients to achieve the desired results. What were the Project KPIs , issues, and risks, for the managers and how did you mitigate them?

Tips For Excellent Case Study Presentation

Follow the tips below for a successful case study presentation:

• The Key Points
• Icons and Data
• Designing Scientifically
• Content Is King

1. The Key Points

It is important to highlight the key takeaway in your study, throughout your case study. While choosing or designing your PowerPoint template , you should make sure that each section has enough potential to show the key takeaway, which is your strongest argument, in prominence. Look at the case study presentation template below, and see how you cannot miss the key point without going into the entire report.

2. Icons and Data

Nothing backs your arguments more than hard, quantifiable facts. In today’s terminology, we call these facts, data. Use relevant and key data points and present them in a structured manner in your case study PPT to convince the audience.

Further, use understandable PowerPoint icons to summarize and anchor data points, such that they draw direct attention of the viewer. Icons also provide easier readability to the case study template, as one can simply look for the icon to search for the required information.

3. Designing Scientifically

Presentation designing is not only an art but also a part of science. There are well-studied visual design principles , that raise your chances of success.

• Visual Hierarchy:  Use the  principles of visual hierarchy , and create a contrast between the important information, and the background matter, to draw attention to the right material on the page
• Professional Colors:  Use  effective color schemes  that suit the environment and your pitch, to showcase your professionalism. It takes one wrong color, to create the impression of a sloppy firm. A good tip will be to use the monochromatic theme, which is a classic professional color scheme.
• Engaging Visuals:  You can load your pages with a plethora of information, believing that it will convince your audience. But an overload of text and numbers just disinterests the viewer, weakening your case. Hence use engaging visuals, images, icons, graphs, charts, etc., that keep your viewer interested and convey the information without stressing too much of their grey matter .

4. Content is King

While I have mentioned a general structure for case study examples in the previous section, some points should be remembered to create engaging content.

• Research Thoroughly:  It goes without saying that you should keep your research thorough and inclusive. Research the company, the client, the problem statement, the solution, and every single data you have mentioned in your solution. Also be prepared for things that you are not writing about, such as alternate solutions, market changes, legal hassles, and finer details of your proposals. Under-preparedness or false claims will definitely pull the rug from under you!
• Language of the Professionals:  Instead of using passive language like that of a research paper, use active and action-based language. This language should be persuasive, and engaging. For example, instead of writing “customer numbers increased by 10% in the last year”, use “10% more customers choose our services over others, over the last year.” This simple shift makes it more convincing and exciting for the reader.
• Be client-oriented:  Case studies are an effective marketing tool to convince your clients. So, while creating a case study PPT, keep your clients in your mind. Wear their shoes and ask, what is it that they are looking for, and how can you present it right in front of them!

Different Type Of Case Study Presentation Templates

Find below a multitude of attractive, and impactful case study PowerPoint templates that are ready to use, specifically for business professionals:

To highlight a long-term successful engagement with the client

To showcase a successful product implementation with the client

To showcase detailed client engagement

To present a project’s success in a concise manner

To showcase a detailed problem-solving approach

BONUS: Free Case Study Template

Conducting a case study is a delicate yet enormous task, which needs to be performed carefully, and comprehensively. You need to be well aware of the problem you are solving, and bring out the best solution possible for it. A good case study helps you to support your argument, and convince your audience. Following the tips mentioned above, you can create a sharp, professional, and complete case study for your business, which will give impact and strengthen your argument.

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Blog Business

How to Present a Case Study like a Pro (With Examples)

By Danesh Ramuthi , Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

Case Study Presentation Template

Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation. Communicate your product’s worth, acquire more clients, and increase retention using our case study presentation.

Our case study presentation template can be used as an effective way to:

• Showcase your success stories
• Convert prospective clients
• Up-sell current clients

Use this template to create a professionally designed and memorable case study

A case study requires relevant data and should be designed to inspire confidence and action. Organize your case study presentation and make it memorable by delivering information visually with any combination of our various slides:

Helpful hints for creating effective case studies that convert

A thoughtful presentation can set your brand above the rest. Consider these tips when organizing your case study.

Add visual interest to your presentation by including charts, graphs, and photos. This will help break up your data and make your presentation memorable.

Content heavy presentations work well with simple clean slides that don’t overwhelm your audience. Feel confident leaving blank space on each slide.

Teammates and clients alike will stay engaged if you use your data to drive a story. Use compelling information to demonstrate your value with numbers and testimonials that manifest client success.

The data you showcase should drive action. What outcome are you aiming for by giving this presentation? Who is your audience? Keep your viewers in mind and make sure your presentation is leading them towards your desired outcome.

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Home PowerPoint Templates Business PowerPoint Templates Business Case Study PowerPoint Template

Business Case Study PowerPoint Template

Business Case Study PowerPoint Template is a professional presentation created to describe Business Case Studies.

A Case Study is a research method consisting of a close and detailed examination of a subject of study (a.k.a “the case”) as well as its related contextual conditions. “The Case” studied can be an individual, an organization, an action or even an event taking place in a specific place and time frame.

The Case Method   is a teaching approach that uses real scenario cases to situate students in the role of the people (generally top management) who faced the decision making process in the specific timeframe, place and environmental condition. This method has become widespread across Business Schools as the standard learning path for the new generation of managers.

Ideal for MBA Students and Candidates that require simple and quick business PowerPoint Templates to complete their analysis for the Case Study, and present it to the class. It is created with high definition background pictures that represent the business metaphor of each section. Also it uses high quality PowerPoint Icons, to represent business ideas and be able to describe conclusions and findings with high visual impact. Business Consultants and Analysts can take advantage of this case study template to present their overall analysis and findings to the executive board or top management.

The structure of our Business Case Study PowerPoint Template consists of the following sections, each of them created through the Harvard Business School Business Case Study Guidelines.

• Problem and Solution
• Executive Summary
• Brief History
• Business Key Points
• Key Challenges
• Industry Analysis
• Environmental Analysis
• Financial Performance
• Company Analysis
• Key Success Factors
• Alternative Options
• Pros & Cons
• Solution Analysis and Comparison
• Recommendations

This sections will guide each presenter in to the full description of the Case Study Analysis , engaging the audience with powerful visual components.

Every Shape, Icon and Clipart is 100% editable, allowing the user to customize the complete appearance of the presentation, changing size, color, effects, position, etc. Also, every shape can be reused in existing presentations in the case the presentar desires to decorate existing Business Case Analysis with new high quality PowerPoint Shapes.

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Clinical Case 01-2023

Clinical case 01-2023 presentation, free google slides theme, powerpoint template, and canva presentation template.

Present your clinical case to the medical community with this dynamic and engaging presentation by Slidesgo. Who said science can’t be creative and fun?

This presentation has been created combining a traditional structure with flat illustrations to get a professional and original template. We’ve selected blue as the primary color since it’s generally used to represent the healthcare sector. Besides, the typography used is understandable and readable so that you can present your content clearly. Follow the prescription of our designers and make a difference!

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Case Study: Gabriel Contassot’s Portfolio — 2024

A look into the making of Gabriel’s 2024 portfolio website, complementing minimal design choices with subtle animations.

From our sponsor: Leverage AI for dynamic, custom website builds with ease.

Working with Gabriel on his new portfolio has been a great experience. He initiated the project with a minimalist yet well-conceived design, incorporating animation ideas and maintaining an open-minded approach. This flexibility fostered extensive experimentation throughout the development process, which, in my experience, yields the best outcomes.

The core of the website features a two-page “loop,” transitioning from a main gallery on the homepage to a detailed project view. The objective was to ensure cohesive animations and provide striking, colorful transitions when navigating from the dark-themed homepage to the brighter case studies. As this is a portfolio, the primary focus was on showcasing the content effectively.

There’s a commented demo of the main effect at the end of this case study .

Structure / Stack

Whenever possible, I prefer to work with vanilla JavaScript and simple tools, and this project presented the perfect opportunity to utilize my current favorite stack. I used Astro for static page generation, Taxi to create a single-page-app-like experience with smooth page transitions, and Gsap Tweens for animation effects. Twgl provides WebGL helpers, while Lenis manage the scrolling.

All content is delivered through Sanity , with the sole exception of case study videos, which are hosted on Cloudflare and streamed using Hls .

The website is statically generated and deployed on Vercel, both via CI/CD and from Sanity to rebuild when the content updates.

The CMS structure is quite simple, just a collection for the work, one for pages like /about , and a group for generic data (which in this case is only contact info). In this instance the website is pretty simple and this configuration is not really needed, but considering the headless nature of this setup this was the best way to ensure the content side of things could outlive the website, and for a next version we could (or whoever will work on it) potentially build on top.

The official integration for Astro/Sanity came right in the middle of the project, enhancing the interaction between the two. We’re also leveraging the Vercel Deploy plugin, so who uses the CMS can freely deploy a new version when needed.

The whole repo looks something like this:

Astro + Sanity

In this case we’re using Astro at a 10% of it’s potential, just with .astro files (no frameworks). Basically as a templating language for static site generation. We’re mostly leveraging the component approach, that ends up being compiled into a single, statically generated html document.

As an example, the homepage looks like this. At the top, in between the --- there is what Astro calls frontmatter , which is simply the server side of things that in this case executes at build time since we’re not in SSR mode. Here you can see an example if this.

You can check out my starters here , where you’ll find both the Astro and Sanity starters that I used to spin up this project.

I use a single entry point for all my javascript ( app.js ) at a layout level as a component, and the interesting part starts from there.

In my entry point I initialise all of the main components of of the app.

• Pages — which is Taxi setup in a way so it returns promises. This way I can just await page animations and make my life a bit easier with keeping everything in sync (which I end up never doing properly and manually syncing values because I get messy and the delivery is coming up) .
• Scroll — which is simply a small lenis wrapper. Pretty standard tbh, just some utilities and helper functions as well as the setup code. I also have the logic to subscribe and unsubscrube functions from other components that need the scroll, so I’m sure everything is always in sync.
• Dom — holds all the DOM related code, both functional and animation related.
• Gl — that holds all the WebGl things, in this case pretty simple as it’s just a full screen quad that I use to change the background colour with nice and smooth values

In here there are my main (and only) resize() and render() functions. This way I’m sure I only call requestAnimationFrame() once render loop and have a single source of truth for my time value, and that listening and firing a single event for handling resize.

The animation framework relies on two primary JavaScript classes: an Observer and a Track.

An Observer , constructed using the IntersectionObserver API, triggers whenever a DOM node becomes visible or hidden in the viewport. This class is designed to be flexible, allowing developers to easily extend it and add custom functionality as needed.

Meanwhile, the Track class builds upon the Observer. It automatically listens to scroll and resize events, calculating a value between 0 and 1 that reflects the on-screen position of an element. This class is configurable, allowing you to set the start and end points of the tracking—effectively functioning as a bespoke ScrollTrigger. One of its key features is that it only renders content when the element is in view, leveraging its foundational Observer architecture to optimize performance.

A practical demonstration of how these classes function is evident on the case study pages.

In this setup, images and videos appear on the screen, activated by the Observer class. At the same time, the scaling effects applied to images at the top and bottom of the page are straightforward transformations driven by a Track on the parent element.

The page transition involves a simple element that changes color based on the links clicked. This element then wipes upwards and away, effectively signaling a change in the page.

The preloader on our website is more of a stylistic feature than a functional one—it doesn’t actually monitor loading progress, primarily because there isn’t much content to load. We introduced it as a creative enhancement due to the simplicity of the site.

Functionally, it consists of a text block that displays changing numbers. This text block is animated across the screen using a transformX property. The movement is controlled by a setInterval function, which triggers at progressively shorter intervals to simulate the loading process.

Scrambled Text

The text animation feature is based on GSAP’s ScrambleText plugin, enhanced with additional utilities for better control and stability.

Initially, we attempted to recreate the functionality from scratch to minimize text movement—given the large size of the text—but this proved challenging. We managed to stabilize the scrambling effect somewhat by reusing the original characters of each word exclusively, minimizing variations during each shuffle.

We also refined the interactive elements, such as ensuring that the hover effect does not activate during an ongoing animation. This was particularly important as some unintended combinations generated inappropriate words in French during the scrambles.

For the homepage, we replaced the hover-trigger with an onload activation for the menu/navigation centerpiece. We hardcoded the durations to synchronize perfectly with the desired timing of the visual effects.

Additionally, we integrated CSS animations to manage the visibility of elements, setting {item}.style.animationDelay directly in JavaScript. A Track object was employed to dynamically adjust the scale of elements based on their scroll position, enhancing the interactive visual experience.

Homepage images effect

This is probably the most interesting piece of it, and I needed a couple of tries to understand how to make it work, before realising that are really just absolute positioned images with a clip-path inset combined with a Track to sync it with the scroll that also controls the scaling of the inner image.

Color Change

It’s the only WebGl piece of this whole website.

Originally, the concept involved changing colors based on scroll interactions, but this was eventually moderated due to concerns about it becoming overly distracting. The implementation now involves a full-screen quad, constructed from a single triangle with remapped UV coordinates, which allows for a more flexible and responsive visual display.

The color values are dynamically retrieved from attributes specified in the DOM, which can be freely adjusted via the CMS. This setup involves converting color values from hexadecimal to vec3 format. Additionally, a couple of GSAP Tweens are employed to manage the animations for transitioning the colors in and out smoothly.

This use of WebGL ensures that the color transitions are not only smooth and visually appealing but also performant, avoiding the lag and choppiness that can occur with heavy CSS animations.

This is a minimal rebuild of the main homepage effect. Other than some CSS to make it functions, 90% of it happens in the track.js file, while everything is initialised from main.js .

The Track class is used as the base to create the ImageTransform one, which extends the functionality and transforms the image.

There’s a few helper functions to calculate the bounds on resize and to try and maximise performance it’s only called by lenis when a scroll is happening. Ideally should be wrapped by an Observer so it only calculates when is in view, but I kept it simpler for the demo.

It’s a simple website, but was a fun and interesting challenge for us nonetheless. Hit me up on Twitter if you have any questions or want to know more!

Tagged with: case-study webgl

Federico Valla

Independent creative director and dev working with agencies and brands on immersive, web based experiences.

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Sensitivity analysis of urban air mobility aircraft design and operations including battery charging and swapping

• Original Paper
• Open access
• Published: 28 April 2024

Cite this article

You have full access to this open access article

• Patrick Ratei   ORCID: orcid.org/0000-0002-5161-8025 1 ,
• Nabih Naeem   ORCID: orcid.org/0000-0002-3144-3045 1 ,
• Prajwal Shiva Prakasha   ORCID: orcid.org/0000-0001-5694-5538 1 &
• Björn Nagel   ORCID: orcid.org/0000-0001-8076-9853 1  

Urban Air Mobility (UAM) is an evolving concept of passenger transportation providing on-demand flights within metropolitan environments, wherefore typically fully electric vertical take-off and landing aircraft are designed. Due to the underlying battery energy constraints, the design of UAM aircraft is very sensitive. Apart from the design considerations, the impact of aircraft operations on the entire UAM transport network must be examined. As there is no data from real-world operations available, this research article utilizes a system of systems simulation framework combining aircraft design with an agent-based simulation. The underlying approach offers the possibility of studying several parameters concerning UAM aircraft design and operations. In a case study focused on intra-city transport, aircraft design aspects regarding the payload capacity, the mission profile, and the reserve requirement are studied for a multirotor configuration. Furthermore, the aircraft operations aspects are focused on the turnaround procedures, the passenger demand, and the cruise speed. The multi-level sensitivity analysis ranging from the subsystem over the system of interest to the system of systems level allows us to trace the most sensitive aspects. Especially, the sensitivity analysis of battery fast-charging and swapping shows the importance of the holistic system of systems investigations for the successful development of UAM aircraft and services.

Avoid common mistakes on your manuscript.

1 Introduction

Urban Air Mobility (UAM) is an upcoming mode of transport promising on-demand aviation within congested city areas. Although the fundamental concept of urban air taxi transport has already existed several decades before, as summarized and contrasted by Vascik [ 1 ], the ride-share and transportation services company Uber pushed the development towards scalable on-demand aviation by the release of their white paper on their subsidiary Uber Elevate in 2016 [ 2 ]. The increased attention of established as well as startup aviation companies and aircraft manufacturers, but also research and academia resulted in an enormous amount of Vertical Take-Off and Landing (VTOL) aircraft concepts for UAM operations. The utilization of distributed electric propulsion enables a large design space for different hybrid- or all-electric VTOL (eVTOL) aircraft configurations, with a large share of all-electric concepts in the emerging industry. Here, winged configurations, e.g. vectored thrust and lift + cruise, as well as wingless configurations, e.g. multirotor and helicopter, are proposed for different use cases [ 3 ]. Basically, the use cases range from short-range airport shuttle and intra-city to longer-range sub-urban and megacity missions [ 4 ]. The evolving UAM industry mainly targets the entry into service and initial operations within the next few years, i.e. approximately around the year 2025.

Generally, the design of eVTOL aircraft is particularly sensitive due to the underlying battery technology constraints, where the mission profile also has a major influence [ 5 ]. Therefore, both design and operational aspects must be thoroughly considered to develop well-sized eVTOL aircraft. Besides influencing the eVTOL aircraft configuration selection due to their vastly different performance characteristics, this implies that the Concept of Operations (CONOPS), i.e. the plan of how a system should function in operational application, must be carefully defined and investigated during the design process (for a comprehensive definition of CONOPS, the reader is referred to [ 6 ]). In that context, considering a fleet of multiple aircraft in their operational environment, different operational aspects, e.g. flight or turnaround procedures, may not only have an impact on each constituent aircraft but also on the entire UAM transport network.

Accordingly, the objective of this study is to analyze the sensitivity of several parameters regarding UAM aircraft design (i.e. payload capacity, mission profile, reserve requirement) and operations (i.e. passenger demand, turnaround procedure, cruise speed). Hence, a case study is conducted, which considers an initial assumed UAM scenario for the City of Hamburg, Germany. As there is no data from real-world operations available yet, conceptual aircraft design methods are coupled with a fleet operations simulation to investigate UAM aircraft design and operations. The coupling of both methods not only allows for the modelling of the vehicles’ flight performance but also their energy performance and battery management, the latter of which is critical for highly energy-limited electric aircraft. By this approach of modelling the sized aircraft in the fleet operations simulation, evaluations can be performed at the UAM transport system level. For the purpose of our research, UAM is considered as a complex System of Systems (SoS), which will be explained in the following chapter.

The presented work is related to the HorizonUAM research project at the German Aerospace Center (DLR). An overview of the project is provided by Schuchardt et al. [ 7 ].

This article is structured as follows: subsequent to this introductory Chapter 1, Chapter 2 explains the framework for the SoS approach, including eVTOL aircraft design considerations and simulation implementations. Further on, Chapter 3 introduces the case study with all assumptions and parameters, after which Chapter 4 provides results and discussions for the sensitivity analysis. Finally, Chapter 5 concludes the article and presents upcoming future work.

2 System of systems framework

Generally, an SoS can be defined as a “set of systems or system elements that interact to provide a unique capability that none of the constituent systems... can accomplish on its own” [ 8 ]. It can further be elaborated to have typical characteristics such as operational and managerial independence, geographical distribution, emergent behavior, evolutionary development and heterogeneity of constituent systems [ 9 , 10 ].

With regard to UAM, the SoS consists of several constituent systems, e.g. aircraft, vertiports, air traffic management, etc., whereas the System of Interest (SoI) focused in this study is the aircraft and its associated technologies. Consequently, an SoS simulation offers the possibility of studying several aspects of UAM aircraft design and operations before the deployment of UAM transport services. An Agent-Based Simulation (ABS) was chosen as it enables the explicit modelling of the various stakeholders involved in an SoS and their interactions, which subsequently eases investigative studies of the model’s governing parameters and logic. Moreover, with an ABS, the data exchange between stakeholders can be clearly represented, and a rule-based logic definition employed. This comprehensive SoS approach also allows for a multi-level sensitivity analysis ranging from the subsystem over the SoI to the SoS level. Thereby, the most sensitive parameters can be traced and can also be allocated to a specific level. An overview of the applied framework for SoS analyses in the field of UAM is depicted in Fig.  1 . It should be noted that this study does not focus on all the possible fields of research to which the framework can be applied to. Therefore, dashed lines represent momentarily, i.e. for the scope of this study, unused or future fields. To elaborate with respect to the ABS: in this study the focus is placed on the vehicle operator, therefore, limited modelling of the enabling stakeholders such as vertiport and air traffic management are considered. In future studies, more explicit modelling of the other stakeholders will be employed.

System of systems simulation framework for aircraft design and operations assessment based on [ 18 , 19 , 20 ]

Several simulation-driven investigations have been carried out in the literature with a focus on different aspects of UAM operations. The airside operations at the vertidrome were investigated and a performance assessment concept proposed [ 11 ]. In addition, a comparison of ground transport and air transport through UAM was made in terms of travel time savings [ 12 ]. Several demand-focused studies have also been carried to investigate the attractiveness of UAM based on different factors [ 13 , 14 , 15 ]. However, to the authors knowledge, simulations for the purpose of aircraft design and fleet evaluation are limited in literature. A similar approach compared to this framework has been proposed by Patterson et al. [ 16 ] consisting of three phases: defining mission requirements, designing an aircraft for the missions, and simulating the UAM transport network, with feedback iteratively propagated through each of the three phases. Initial investigations deploying the aforementioned three-phase approach are carried out by Kohlman et al. [ 17 ]. While Patterson et al. [ 16 ] focus on defining the mission requirements, Kohlman et al. [ 17 ] carry out conceptual sizing and simulation of the UAM network. In comparison, this study applies the mission requirements with the aid of the use case definitions from [ 4 ] and the main focus is placed on conceptual UAM aircraft design and the SoS simulation of the UAM transport system. Here, emphasis is placed on capturing aircraft design and operational considerations, fleet assessment, and the propagation of subsystem as well as SoI level parameters to the SoS level.

The initial explorations of the aircraft architecture design parameters and operational considerations using this SoS simulation framework were carried out in [ 18 ], where we have carried out several sensitivity studies to understand their impacts on the SoS. Among other parameters, we have investigated different flight speeds, seating capacities and overall technology scenarios for various UAM aircraft configurations. Following this initial exploration, the SoS simulation framework was utilized to explore in more detail the different UAM aircraft configurations and powertrain architectures for different scenarios and use cases [ 19 ]. Herein, different battery technology levels were investigated by sensitivity studies. Furthermore, it was extended for life cycle assessment of UAM operations [ 20 ]. These studies are also indicated and referred to in Fig.  1 , where they can be found in their respective field of research.

In addition, a very similar framework was implemented on a vastly different application: the aerial suppression of wildfires, where several design variables associated with the aerial suppression vehicles were explored to investigate their impacts on the SoS level parameters [ 21 ].

The required framework components, i.e. aircraft design and simulation, will be explained in the following sections.

2.1 Aircraft design

The eVTOL aircraft configuration taken into consideration for this case study is a multirotor vehicle. This particular configuration is often proposed by several UAM aircraft designers. For example, the startup companies EHang and Volocopter are both working on multirotor vehicles for urban passenger transport [ 22 , 23 ]. Since this case study also focusses on urban transport use cases for an initial UAM scenario, the sensitivities regarding the design and operations of this specific eVTOL aircraft configuration may be of interest and will be examined throughout this article.

2.1.1 Top-level aircraft requirements

The Top Level Aircraft Requirements (TLARs) consist of mission as well as aircraft-specific requirements and will be explained in the following.

Regarding the sizing mission it should be noted that several considerations are made to ensure a fairly wide operational envelope for the eVTOL aircraft despite adverse weather conditions. Accordingly, high and hot atmosphere as well as headwind are modelled in the sizing mission, even though these sizing conditions will not be considered in the subsequently executed ABS, where standard conditions are assumed (see Chapter 3).

Overall, only a relatively short operating range of 30 km is required for airport shuttle and intra-city operations for this case study (see Sect.  3.1 ). The departure and arrival vertiports are situated at 2000 ft above Mean Sea Level (MSL), whereas International Standard Atmosphere (ISA) conditions at a temperature offset of plus 20 K is assumed. Furthermore, a constant headwind of 30 km/h is present during all forward flight segments. After an initial startup time of 30 s, the vehicle climbs vertically at a rate of 100 fpm to 50 ft Above Ground Level (AGL). Thereafter, it transitions to forward flight at a constant acceleration of 0.2 g. The subsequent cruise climb is performed at a vertical climb rate of 750 fpm and best endurance speed V be until the cruising altitude is reached at 1500 ft AGL. During cruising flight, the aircraft flies at its best range speed V br . The sizing mission does also accounts for a reserve segment; however, it does not include cruise descent. Eventually, the mission profile terminates in the inverse order with regard to its start.

The two considered sizing mission profiles for a single-flight mission and a multi-flight mission are shown in Figs. 2 and 3 , respectively. Basically, the multi-flight mission profile does account for two legs or one stop, within the required operating range of 30 km.

Single-flight mission profile

Multi-flight mission profile

There are two different reserve requirements assumed for the purpose of this study. As an alternative to the standard 20-min loiter segment at V be , we also propose a direct diversion segment performed at V br . Based on the case study (see Sect.  3.1 ), the diversion distance is set to 10 km. Since the operating range is simply extended by the diversion distance, the headwind is also present during the diversion segment.

Considering the aircraft-specific requirements, two different payload capacities are investigated in this study. These are 2 and 4 Persons On Board (POB), whereas the mass per person is assumed to be 110 kg to make airport shuttle operations with heavy luggage feasible. While the vehicle is designed for autonomous operations, in the case of piloted operations, the pilot occupies one of the available seats, which reduces the actual Passenger (PAX) capacity. Hence, the terms 2 POB and 4 POB must not be mistaken for 2 PAX and 4 PAX, but are rather equivalent to 2-seater and 4-seater.

2.1.1.1 Sizing procedure and considerations

The underlying conceptual aircraft design methodology has been introduced prior to this study in [ 19 ] and is extensively documented in [ 24 ]. This involves methods from textbooks for aerodynamics, performance, weights, and sizing, which are implemented in a Python tool. The tool is run with a list of inputs consisting of cabin, mission, and rotor parameters. While cabin and mission inputs are derived directly from the TLARs from Sect.  2.1.1 , the rotor sizing inputs are presented subsequently.

For the aircraft design tool existing sizing and performance methodologies for conceptual eVTOL design from [ 25 , 26 ] are brought together and extended. Therein, momentum theory, as described by Leishman [ 27 ], is utilized for the rotor performance computations. Furthermore, the airframe component weight estimations refer to Prouty [ 28 ] and Roskam [ 29 ] The powertrain is sized based on the efficiency and specific power as well as specific energy of the respective powertrain component, as explained in [ 19 , 30 ]. In modelling the battery, a simplified constant discharge behavior is assumed by applying an appropriate maximum depth of discharge of 80% to avoid non-linear areas where the available power is limited. The flight performance computations account for an induced power correction factor of 1.2 as used in [ 26 , 27 ]. Moreover, the battery performance is subject to a combined powertrain efficiency of about 0.87 as modeled for an all-electric powertrain architecture in [ 19 , 30 ].

With regard to a near-term scenario around the year 2025, fairly optimistic battery technology assumptions are made on pack level (see Table  1 ). The impact of future battery technology on aircraft design and operations have been analyzed in previous studies [ 18 , 19 ]. In this study, the assumptions for battery technology are considered fixed, which we believe is appropriate for the near-term outlook of the scenario under consideration.

Furthermore, the rotor sizing inputs are summarized in Table  2 . To limit the maximum footprint of the different multirotor design outputs, a geometric constraint is imposed on the rotor diameter. For flight control purposes, it is assumed that the aircraft relies on rotor speed control.

Based on the aforementioned mission requirements and rotor inputs, the sizing procedure consists of a common aircraft sizing loop that terminates as soon as the Maximum Take-Off Mass (MTOM) is converged. More details on the sizing loop can be found in [ 19 , 24 ].

As per further sizing considerations, the vehicle must be certifiable according to the special condition for small-category VTOL aircraft [ 31 ], which is issued by the European Union Aviation Safety Agency (EASA). Thus, an MTOM of 3175 kg must not be exceeded. Moreover, the powertrain is sized for a failure of up to 2 rotors and the airframe weight estimations account for a load factor of 3.5.

Finally, the performance of the resulting aircraft design output is computed and provided to the simulation, while considering the case study parameters, which will be introduced in Sect.  3.1 (note that the case study mission setup differs from the before used sizing mission in terms of weather conditions). Overall, the performance accounts for all possible load factors and mission segments. Furthermore, the reserve energy must not be utilized during normal operations.

2.2 Agent-based simulation

The ABS of UAM used in this study is powered by the DLR in-house simulation toolkit [ 32 ]. Figure  4 provides an overview of the related models. The ABS is composed of the Demand Model, the Agent Model and the additional classes and methods defined for the additionally implemented features. Two demand models are defined in the ABS. In this study, the Parametric Demand model is used with assumed demand distributions at each vertiport. The Agent Model is composed of three types of agents. Namely the aircraft agent which performs the missions, the dispatcher agent which assigns and dispatches the flights and the vertiport manager agent which tracks and limits the number of agents at the vertiport.

Overview of the agent-based simulation [ 18 ]

2.2.1 Demand model

In this study, the Parametric Demand Model is used to generate the demand. Assumed inflow and outflow demand distributions are used at each vertiport. The demand is generated in accordance with the given outflow and inflow distributions in Fig.  6 as follows: In each iteration of the simulation, the outflow demand magnitude at a given vertiport is accessed based on the current time, and converted into a probability of demand generation per time step. This value is compared against a chance value chosen by a seeded random number generator, if the chance value exceeds the probability, an outgoing passenger is defined at that vertiport. To select the passenger’s destination, the inflow magnitude at each of the other vertiports are evaluated at the current time, and a weighted choice selection is made based on the inflow magnitudes. This process is repeated for each vertiport in the simulation, in each iteration of the simulation. A more in-depth description of the demand generation logic can be found in [ 18 , 19 ].

2.2.2 Agent model

On the generation of each demand by the Demand Model, the Dispatcher Agent is tasked with assigning the generated demand to an Aircraft Agent. The selection of the Aircraft Agent is done through a bidding process where the bid takes the form:

The bid composed of three factors each multiplied by weights to model the dispatch priorities. These priorities are:

Maximize the load factor ( w 1  = 10)

Minimize wait time for passengers ( w 2  =  − 1)

Prioritize aircraft with higher states of charge ( w 3  = 0.1)

Each factor in the bid equation is normalized and then multiplied by a weight factor set with an order of magnitude difference to model the set priorities. Once the demand is generated the Dispatcher Agent calls on all the Aircraft Agents to submit a bid for the demand and selects the agent with the highest bid. The mission is then allocated to one of the two available mission slots of the bid-winning Aircraft Agent, following the logic given in Fig.  5 . In brief, the dispatcher attempts to assign the demand to the first viable mission slot. A key aspect of the model is that multiple passengers can be assigned to the same mission if seats are available and if the origin-destination pairs are suitable. This means that the load factor achieved by an aircraft is dependent on the demand model, i.e. the full capacity utilization can be achieved only if sufficient demand exists for that mission in that time span. It is also considered that the passenger waits for their assigned mission regardless of the wait time.

Mission allocation logic based on [ 18 ] and modified as depicted in red

In this study, a change to the mission assignment logic is implemented as compared to previous studies [ 18 , 19 ]. Namely, if the next mission slot is the only free slot, and if a deadhead mission is required for the demand to be assigned, then the demand is not assigned instead of dispatching a deadhead flight as in previous studies (highlighted in red in Fig.  5 ). In this case, as the demand is not assigned, it is open for bid in subsequent iterations of the simulation until it is successfully assigned to an Aircraft Agent. This change was implemented to reduce the number of deadhead flights dispatched as the previous modelling resulted in superfluous dispatch of deadhead flights at the lower fleet sizes when the fleet is not sufficient to serve the demand. However, the viable fleet sizes in terms of SoS effectiveness are observed to be similar for both the models, as well as the SoS effectiveness for the greater fleet sizes. The sensitivities of the ABS, beyond the results presented in this study, can be found in a previous study [ 18 ].

3 Case study

To carry out the sensitivity analyses of selected aircraft design and operational parameters posed in this research article, a case study is conducted. The setup and limitations will be explained in the following sections.

The exemplary use case of Hamburg is set up as in previous studies [ 18 , 19 , 20 ] with the assumed vertiport locations and demand distributions as given in Fig.  6 . Here, the outflow demand is depicted in solid color and the inflow demand is depicted with no fill. In future studies, the vertiport locations and the demand distributions will be updated based on market and demand projections, city topography, travel patterns and other considerations. In this study, as in the previous studies, the infrastructure and demand definitions are assumed to conduct the sensitivity analyses.

Assumed UAM use case in Hamburg, Germany [ 18 , 19 , 20 ]

The maximum mission distance in this use case is approximately 25 km, whereas the average mission distance is approximately 15 km. Therefore, the operating range of the sizing mission allows for a 20% additional range compared to the maximum mission distance. Besides, the multi-flight mission profile reasonably matches the average mission distance.

Operations in the near term for a time frame around the year 2025 are considered with both the airport shuttle and intra-city use cases merged together [ 4 ]. This scenario assumption is based on the projected entry into service from the evolving industry.

The revenue flights are assumed to be piloted whereas the deadhead flights are considered to be pilotless, although pilot availability is not considered.

Further details of the case study parameters and the sensitivity analysis parameters are presented in Tables  3 and 4 , respectively. Note that the baseline values are underlined.

The varied design parameters in terms of TLARs have already been explained in Sect.  2.1.1 . Together with additional parameters for aircraft operations, all varied sensitivity analysis parameters are summarized in Table  4 . For each operational aspect, three varying parameters are analyzed using the ABS.

First, three vastly different turnaround procedures are studied, where battery charging, battery fast-charging and swapping are compared. In the ABS, the batteries are charged at a constant power until sufficient energy is available for the next mission of the aircraft. Due to the previously defined maximum depth of discharge of 80% for the battery (see Table  1 ), the charging behavior can be modeled as linear. The constant charging power is determined by the assumed C-rate, whereas the time to fully charge the battery is the reciprocal of the C-rate and is given in brackets. Alternatively, battery swapping is taken into considerations. In the ABS, the batteries are only swapped, if the remaining energy is not sufficient for the next mission of the aircraft or if the next mission has not yet been assigned when the aircraft lands. A fixed duration of 5 min is assumed for battery swapping.

Next, three different scenarios are set up, since the passenger demand is difficult to predict and may be varying for different weekdays, for example. The passenger demand assumptions are related to the total number of passengers per day.

Finally, the impact of three slightly different cruise speeds is also studied. The cruise speeds are related to V br and the maximum speed V max of the aircraft. It should be noted that, compared to the sizing mission, the aircraft fly at a constant forward flight speed in the ABS (see Sect.  2.1 ). Therefore, V max is typically determined by the cruise climb segment, where usually a higher power compared to the other mission segments is required.

3.2 Limitations

This study is a continuation of the initial series of investigations carried out for the UAM case study by the authors. Extended considerations regarding aircraft design criteria and operational scenarios are investigated to identify key trends and sensitive parameters. Due to the limited information on UAM aircraft specifications, market and operations several assumptions are made resulting in the following limitations.

Regarding the aircraft design, we utilize a tool for initial sizing, mass, and performance calculations based on handbook methods for conventional aircraft and rotorcraft. Due to the current lack of real-world data for comparable eVTOL aircraft configurations, the implemented models may over- or underestimate certain aspects of the aircraft design results, e.g. the airframe mass estimation. Furthermore, it should be noted that the battery swapping capability was assumed to have no impact on the vehicle design, but only on the turnaround times. This is obviously a simplification considering the early conceptual design stage.

Homogenous fleets are assumed, where each aircraft agent is of the same type and characteristics. The authors recognize that heterogenous fleets may provide significant enhancements to the SoS effectiveness, however this requires further improvements to the dispatch logic and will be considered in future studies.

The revenue flights are assumed to be piloted whereas the deadhead flights are assumed to be pilotless, however the balancing of the pilots is not considered. It is assumed that a pilot is always on-site and available when needed. The movement of pilots between vertiports, or aircraft are also not considered.

The framework assumes pseudo passenger demand and unlimited vertiport landing pads and parking/gate capacity.

The UAM passenger demand can be included in future investigations after a comprehensive market study is available in literature. The limits to vertiport landing pads and parking/gate capacity will be considered in future work through improvements to the dispatching of deadhead flights. If the vertiport / gate capacity limitations were considered, the number of deadhead flights needed may increase as reallocation of vehicles would not only be due to the passenger demand (as in the current model), but also due to the parking limitations at the vertiports. In addition, if the limitation on the number of available landing pads was considered, it would become a limiting factor in the network particularly during peak hours. However, by ensuring the adequate sizing of the number of landing and takeoff pads at vertiports, this issue can be alleviated.

In this work, the assumption is made that the passengers await the assigned flight regardless of how long the delay may be. While this assumption represents a limitation in the approach, the goal of the authors is to identify the vehicle and fleet which can transport the assumed demand effectively, especially considering the waiting time experienced by the passengers. Therefore, only the cases resulting in more than 80% of all passengers experiencing a wait time of under 15 min are identified and discussed in Chapter 4.

Simple direct flight trajectories are assumed between vertiports. Ideally, trajectories should be modelled considering important factors such as noise disturbance and airspace clearance.

Moreover, it is worth to note that the framework used in this study is under continuous development and future studies will involve incremental improvements.

4 Results and discussions

Before the results are presented and discussed, the evaluation parameters or measures of effectiveness for the UAM transport system utilized in this study are summarized below:

Hereinafter, the following sections will address the parameter sensitivities with regard to UAM aircraft design and operations, as introduced before.

4.1 Aircraft design parameter sensitivities

The subsequent results focus on UAM aircraft design, where the sensitivities regarding payload capacity, mission profile, and reserve requirement will be presented. An excerpt of the aircraft design results is included in the Appendix (see Table  5 ).

Generally, from the SoI perspective, it can be stated that all multirotor design outputs result in an MTOM that satisfies the EASA certification requirement (see Sect.  2.1.2 ). The Appendix provides an extract of the SoI results for this case study. The highest MTOM results in the case of the multirotor subject to the most demanding requirements, i.e. 4 POB, multi-flight mission profile, and 20-min loiter. Here, the MTOM converges at 1828 kg.

It must also be considered that the required charging power increases drastically for the heavy aircraft design outputs, which is a result of the heavier, thus higher capacity battery. Battery fast-charging, which is assumed at a C-rate of 2, for the heaviest and previously mentioned design output requires a charging power of about 446 kW at the charging point if an efficiency of 0.9 is applied. The lightest of the 4 POB aircraft needs a charging power of approximately 189 kW. In contrast, the 2 POB aircraft design outputs only require charging powers in the range of 82–118 kW for the same battery charging assumptions.

4.1.1 Payload capacity

Regarding the SoI results, it is found that doubling the payload capacity from 2 POB (220 kg) to 4 POB (440 kg) leads to about 2.24 times higher MTOM (2 POB: MTOM = 666 kg and 4 POB: MTOM = 1490 kg). Consequently, the larger and heavier multirotor cruises at a 25% higher V br of approximately 100 km/h. Also, the cruise efficiency (product of aircraft weight and speed divided by the required battery power) of the 4 POB variant is reduced from 3.54 to 2.66, which is approximately 33%. This is due to the increased MTOM, which is a result of the comparably low cruise efficiency of this eVTOL configuration and its sensitivity regarding the battery-specific energy constraints. The cruise efficiency may be increased by improvements to the multirotor design inputs, e.g. rotor sizing and battery design, or by deploying a winged, thus more cruise-efficient eVTOL configuration, whereas the hover performance must not be neglected and is regarded in the following. Since the rotor diameter is limited to a maximum value of 2.3 m in the aircraft design process, the heavy design outputs, e.g. 4 POB aircraft variants, typically converge at this predefined rotor diameter constraint. Therefore, the disk loading of the respective aircraft increases, which consequently diminishes the hover or vertical flight efficiency. Hence, the overall aircraft performance is reduced in case of heavy design outputs.

The SoS perspective, provided in Fig.  7 , shows that the number of revenue flights required to serve the same demand is approximately 50% less for the larger aircraft, nonetheless, it requires about 34% more energy on a fleet level, which is due to the previously discussed SoI results. Although the available seats are increased by a factor of 3 by the 4 POB aircraft over the 2 POB aircraft (after accounting for the pilot), a proportional reduction of revenue flights is not observed as the 4 POB aircraft are not always operated at full occupancy. Rather, a middle ground is observed corresponding to the actually achieved load factor of 0.64, as opposed to the load factor of 1 achieved by the 2 POB aircraft (only a single passenger seat available). Similar observations can be made for the energy per PAX-km that accounts for the load factor, resulting in an energy per PAX-km that is considerably higher for the 4 POB aircraft fleet. With regard to the required fleet size for reasonable SoS effectiveness, 24 of the larger 4 POB aircraft are needed. Compared to a fleet of 57 smaller 2 POB aircraft, the fleet size can be reduced by about 58%.

Payload capacity sensitivity

4.1.2 Mission profile

Two different sizing mission profiles, as previously shown in Figs. 2 and 3 , were investigated for their impact on the SoI performance and SoS effectiveness. For the SoI sensitivities it is found that the additional stop of the multi-flight mission profile leads to a slightly higher MTOM of 703 kg for the 2 POB payload capacity. This is a difference of only 37 kg or approximately 5% compared to the single-flight mission profile and is intended so that more battery energy for the additional stop is available. Therefore, the cruise efficiency and overall aircraft performance are very similar. However, the 4 POB aircraft is more sensitive to this change of the sizing mission profile, which can be observed by the increase of MTOM from 1490 kg for the single-flight compared to 1828 kg for the multi-flight mission profile. This clear increase of MTOM is due to the same reasons regarding efficiency and battery constraints as discussed for the sensitivity of payload capacity (see Sect.  4.1.1 ). As a consequence, the aircraft performance of the 4 POB aircraft, which is sized for the multi-flight mission profile, is reduced.

The SoS results are shown in Fig.  8 . No discernible differences in the passenger carrying capacity are observed for both mission profiles, whereas for the fleet of smaller 2 POB aircraft an increase of successful missions (4–10%) is seen for the multi-flight over the single-flight mission profile, as it was intended. However, this performance increase also results in a higher total fleet energy usage of 8% for the smaller 2 POB aircraft fleet. For the larger 4 POB aircraft fleet, the energy usage is significantly higher (increase of 35%) for the multi-flight sizing, whereas no significant impact on the SoS effectiveness is observed. Consequently, the larger 4 POB aircraft should rather be sized considering the single-flight mission profile.

Mission profile sensitivity

4.1.3 Reserve requirement

Different reserve requirements, i.e. 20-min loiter and 10-km diversion, are studied with regard to the aircraft design sensitivities. The SoI level analysis reveals that the assumed use case-specific reserve requirement reduces the MTOM of the 2 POB aircraft from 666 to 619 kg, which is the lightest MTOM of all the design outputs. Similarly, the MTOM of the 4 POB aircraft is reduced from 1490 kg to only 1167 kg, which is a reduction of approximately 22%. As a consequence, the aircraft performance is reduced for the heavier aircraft, of course.

The impact of reserve requirement on the SoS effectiveness is subtle as is shown in Fig.  9 . The revenue passenger carrying capacity is nearly unaffected and minor differences can be observed in the successful missions due to changes in reserve requirement for the mid fleet sizes. Here, it is observed that the 20-min loiter requirement for the reserve gives subtle improvements over the 10-km diversion requirement. This behavior might be due to the 20-min loiter requirement resulting in a heavier vehicle with a higher best range speed and a slightly greater battery capacity available for the missions. This minor increase in best range speed, which is used as cruise speed, might give slight improvements to the SoS effectiveness, however, results in a significant increase in energy usage of approximately 40% for the 4 POB aircraft fleet and an approximately 10% increase for the 2 POB aircraft fleet.

Reserve requirement sensitivity

4.2 Aircraft operations parameter sensitivities

The following results focus on different UAM aircraft operations, where the sensitivities with regard to turnaround procedure, passenger demand and cruise speed will be provided.

4.2.1 Turnaround procedure

The effect of the turnaround procedures on the SoS effectiveness is shown in Fig.  10 . The charging at 0.5 C (full charge in 120 min) reduces fleet effectiveness significantly in terms of passenger carrying capacity and successful missions compared to fast-charging and battery swapping. The differences in battery swapping and fast charging (full charge in 30 min) is less drastic but yet still significant for the fleet of aircraft with 2 POB. The successful missions are more sensitive to this change than the passenger carrying capacity. For the fleet of smaller aircraft, the change from battery swapping to fast charging will require an increase of fleet size by 18% for similar successful missions (approximately 85%). Lastly, the difference between battery swapping and fast-charging is almost negligible for the fleet consisting of 4 POB aircraft with the fleets reaching highly successful missions at the same fleet size.

Turnaround procedure sensitivity

4.2.2 Passenger demand

The ability of different fleet and aircraft sizes to cater to changes in passenger demand is investigated and its impacts on the SoS effectiveness are given in Fig.  11 . For the fleet of smaller 2 POB aircraft an increase of 50% in the demand necessitates a fleet size increase of 35% (from 42 to 57 aircraft) to achieve similar SoS effectiveness. Similarly, for the fleet of larger aircraft with 4 POB, an increase in demand of 50% only necessitates an increase of fleet size of approximately 29% (from 21 to 27 aircraft). Considering the number of flights required to serve the demand, a 50% increase in demand results in a proportional increase in revenue flights for the 2 POB aircraft fleet due to the aircraft having only a single passenger seat, whereas only a 30–40% increase in revenue flights is observed for the 4 POB aircraft fleet because the remaining demand delta is served by a higher capacity utilization of those revenue flights. This shows that fleets composed of larger aircraft are more capable of handling increases in passenger demand as they can carry multiple passengers in the same trip.

Passenger demand sensitivity

4.2.3 Cruise speed

Lastly, we investigate the sensitivity of the cruise speed on the SoS effectiveness shown in Fig.  12 . The same aircraft is flown at three different speeds, namely 0.9 V br , V br , and V max of the aircraft. Flying at higher speeds slightly improves the passenger carrying capacity. The impact on the successful missions is more significant with the change in cruise speed with a 10% difference observed between V br and V max even at the highest fleet size considered. This difference is tied to the 15-min target wait time criteria used for the evaluation of a successful mission and the distance between vertiports. The maximum distance between any two vertiports in the setup used in this study is 25 km, this means that for the baseline aircraft shown here, this mission would be flown in 20, 18.5, and 15.5 min for 0.9 V br , V br , and V max , respectively. This maximum distance cannot be flown in the set target wait time, meaning that if a deadhead flight was needed between this maximum distance route to pick up a passenger, then this mission would be counted as a failure. This issue can be alleviated by having larger fleets and it is expected that a large enough fleet will result in 100% mission success even for a fleet at a cruise speed of 0.9 V br . The improved SoS effectiveness at higher cruise speeds comes with a tradeoff of energy usage, namely the 10% increase in SoS effectiveness costs 4% more in fleet energy usage.

Cruise speed sensitivity

5 Conclusions and future work

In this research article, a sensitivity analysis of UAM aircraft design and operations was conducted in the context of a case study. With regard to aircraft design, the payload capacity, the mission profile, and the reserve requirement were examined. Furthermore, the aircraft operations analyses considered the turnaround procedure, the passenger demand, and the cruise speed.

For this assumed case study, several homogeneous multirotor fleets were designed and operated for airport shuttle and intra-city operations in the City of Hamburg, Germany, while considering a near-term scenario.

Regarding the aircraft design, it was found that especially the payload capacity impacts not only the SoI but also the SoS effectiveness. The mission profile and reserve requirements sensitivity analyses also showed interesting and understandable trends, however, these design parameters were found to be less sensitive for the SoS results.

The investigation of aircraft operations revealed that different turnaround procedures, including battery charging and swapping, are particularly sensitive. To ensure reasonable SoS effectiveness with regards to the introduced measures of effectiveness, fast-charging, if not swapping of batteries is of great importance. Generally, both options are sensible, whereas battery swapping improves the SoS effectiveness in some cases. Further criteria, e.g. cost and logistics, must be regarded for decision making. Finally, the variations in passenger demand and cruise speed lead to the expected SoS behavior, where the SoS effectiveness is especially sensitive to changing passenger demands. Thus, research on demand data forecasting is essential and required for more refined SoS studies in the field of UAM.

Generally, the success of UAM passenger transport depends on several aircraft and fleet design parameters. Thus, a comprehensive understanding of the aircraft design parameters is crucial for successful UAM deployment and optimization. Additionally, considering different operational strategies and scenarios is very important. The use of ABS significantly eased the process of carrying out the aforementioned investigations, while also ensuring the reusability and extensibility of the developed models when higher-fidelity stakeholder modelling is needed. Finally, SoS-driven aircraft design has non-linear couplings, which enforces the need for simulation-driven design for complex SoS evaluations.

In future work, the design of heterogenous fleets will be investigated to identify trends and patterns associated with fleet compositions and SoS effectiveness. In addition, the feedback loop between the requirements, aircraft design, and simulation will be established to arrive at an optimized fleet composition. Furthermore, projected demand data for UAM should be incorporated into the SoS analysis as soon as the data becomes available. Again, various CONOPS, e.g. on-demand and scheduled operations, may be studied in addition to different dispatch criteria. Moreover, the environmental impact of the UAM aircraft production and operations should be investigated through life cycle assessment. Also, noise and airspace clearances driven trajectories and considerations for public acceptance are important factors that can be considered in the UAM operations and fleet assessment. Lastly, the developed ABS can be extended to introduce random events and their mitigation strategies to assess the impact on the SoS effectiveness. These random events can include vehicle malfunctions, passenger or flight delays, and severe weather conditions, which need to be considered for the robust design of the UAM vehicles and fleets.

Data Availability

Not applicable.

Abbreviations

• Agent-based simulation

Above ground level

Concept of operations

European Union Aviation Safety Agency

Electric vertical take-off and landing

Gravitational acceleration

International standard atmosphere

Mean sea level

Maximum take-off mass

Passenger(s)

Person(s) on board

System of interest

• System of systems

Top level aircraft requirement

• Urban Air Mobility

Best endurance speed

Best range speed

Maximum speed

Vertical take-off and landing

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Acknowledgements

This study was presented at the German Aerospace Congress 2021, Bremen & Virtual, Germany, 31. Aug.–02. Sep. 2021.

Open Access funding enabled and organized by Projekt DEAL. This study was conducted within the research project “HorizonUAM—Urban Air Mobility Research at the German Aerospace Center (DLR)” and received DLR institutional funding. No external funding was received for conducting this study.

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Table 5 summarizes an excerpt of several SoI results for this case study.

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Ratei, P., Naeem, N., Prakasha, P.S. et al. Sensitivity analysis of urban air mobility aircraft design and operations including battery charging and swapping. CEAS Aeronaut J (2024). https://doi.org/10.1007/s13272-024-00725-x

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Received : 03 March 2022

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Published : 28 April 2024

DOI : https://doi.org/10.1007/s13272-024-00725-x

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