case study on startup india

Paytm Case Study: The Journey of India's Leading FinTech Company

Devashish Shrivastava

Paytm is India's one of the biggest fintech startups founded in August 2010 by Vijay Shekhar Sharma. The startup offers versatile instalments, e-wallet, and business stages. Even though it began as an energizing stage in 2010, Paytm has changed its plan of action to become a commercial centre and a virtual bank model. It is likewise one of the pioneers of the cashback plan of action.

Paytm has changed itself into an Indian mammoth managing versatile instalments, banking administrations, commercial centre, Paytm gold, energize and charge installments, Paytm wallet and many other provisions which serve around 100 million enlisted clients.

The areas served by Paytm are India, Canada, and Japan, it is also accessible in 11 Indian dialects . It offers online use-cases as versatile energizes, service charge installments, travel, motion pictures, and occasions appointments. In-store instalments at markets, leafy foods shops, cafés, stopping, tolls, drug stores and instructive establishments can be accessed through the Paytm QR code.

One 97 Communications, the parent company of Paytm, is all set to raise its capital target of over ₹16,600 crores ($2.2 billion) through an IPO that it had filed earlier in July 2021. Paytm is seeking to raise $25 billion to $30 billion valuation post this IPO.

According to the organization, more than 7 million traders crosswise over India utilize its QR code to acknowledge instalments straightforwardly into their bank account. The organization uses commercials and pays a special substance to produce income. Let's look at this detailed case study on Paytm to know more about its growth and future plans.

Paytm - Latest News Origin of Paytm Business Model of Paytm Business Growth of Paytm Expected Future Growth of Paytm Why was Paytm Removed from Google Play Store?

Paytm - Latest News

1st November 2021 - The much-awaited Paytm IPO was launched with a price band of ₹ ₹2,080-2,150 per share.

13th October 2021 - Paytm users can now store Aadhaar, driving license, vehicle RC, insurance via Digilocker. Digilocker Mini App on Paytm offers access to these documents to users even when they're offline or in a low connectivity zone.

8th October 2021 - Paytm is looking forward to bringing in sovereign wealth funds as anchor investors in the company's pre-IPO placement.

5th October 2021 - Switzerland-based insurance giant, Swiss RE might join Paytm's insurance business' board.

3rd October 2021 - Paytm has acquired 100% stakes in CreditMate, a Mumbai-based digital lending startup.

Origin of Paytm

The saga and the emergence of Paytm are discussed in this section of the case study of Paytm. It was established in August 2010 with underlying speculation of $2 million by its originator Vijay Shekhar Sharma in Noida, an area nearby India's capital New Delhi .

It began as a prepaid portable and DTH energize stage, and later included information card, postpaid versatile and landline charge installments in 2013. By January 2014, the organization propelled the Paytm pocketbook, and the Indian Railways and Uber included it as an installment option.

It propelled into web-based business with online arrangements and transport ticketing.

In 2015, it disclosed more use-cases like instruction expenses, metro energizes power, gas, and water charge installments. Paytm likewise began driving the installment passage for the Indian Railways.

In 2016, Paytm propelled motion pictures, occasions, and entertainment meccas ticketing just as flight ticket appointments and Paytm QR. Later that year, it propelled rail bookings and gift vouchers . Paytm's enrolled client base developed from 11.8 million in August 2014 to 104 million in August 2015. Its movement business crossed $500 million in annualized GMV run rate, booking two million tickets for each month.

In 2017, Paytm became India's first installment application to traverse 100 million application downloads. That year, it propelled Paytm Gold, an item that enables clients to purchase as meagre as ₹1 of unadulterated gold on the web . It additionally propelled the Paytm Payments Bank and 'Inbox', and informing stage with in-talk installments among other products.

By 2018, it began enabling dealers to acknowledge Paytm UPI and card installments straightforwardly into their financial balances at 0% charge. It likewise propelled the 'Paytm for Business' application, enabling traders to follow their installments and everyday settlements instantly. This drove Paytm's shopper base to more than 7 million by March 2018.

The organization propelled two new riches—Paytm Gold Savings Plan and Gold Gifting—to rearrange long haul savings. It propelled into diversion and speculations, and stripe alongside AGTech to dispatch the stage of a transportable game Gamepind, and putting in Paytm cash with a venture of ₹9 large integers to bring venture and riches as board items for Indians. In May 2019, Paytm joined forces with Citibank to dispatch credit cards .

Business Model of Paytm

Paytm or "Payment Through Mobile" is India's biggest installment, trade, and e-wallet undertaking. It began in 2010 and is a brand of the parent organization One97 Communications, established by Vijay Shekhar Sharma. It was propelled as an online portable energize site and proceeded to change its plan of action to a virtual and commercial centre bank model.

The organization stands today as one of India's biggest online portable administrations that incorporates banking administrations, commercial centres, versatile installments, charge installments, and energize. It has so far given administrations to more than 100 million clients.

Paytm's enhancement has built a solid reputation and has turned out to be praiseworthy for some in the online installment industry. One of its increasingly vital accomplishments is in its joint effort with the Chinese web-based business Goliath, Alibaba for immense measures of subsidizing.

Aside from being a pioneer of the cashback plan of action, the organization has been commended for its introduction as a new business able to build huge partnerships in a limited time period.

Clients of Paytm Business

Paytm's core focus is on serving its Indian client base, especially the cell phone clients. Numerous Indian clients saw the computerized world as an opportunity to open a financial balance. Accessing simple online installments missed the mark, and clients wound up with only poor experience. Paytm presented itself as a superior option to deal with such situations.

Paytm Offers

A portion of Paytm's increasingly conspicuous suggestions was reviving the business which was the organization's underlying administration recommendation.

At that point, it proceeded to differentiate and progressed to creating more current administrations from any semblance of Paytm Wallet, E-business vertical to Digital Gold.

These improvements were appreciated in the form of the Chinese mammoth Alibaba's favours. Immense totals of cash were pumped into Paytm by Alibaba, expanding Paytm's speculation potential. Paytm used cricket and TV promotion to capture more clients.

Relationship with Clients

Paytm has a 24*7 client care focus to interface with its clients. Simultaneously, the vast majority of Paytm administrations are self-served in nature and are open through their foundation straightforward.

Paytm's Channel for Business

Paytm utilizes numerous channels to draw in clients. Aside from its very own site which drives clicks, Paytm has shaped associations with numerous customers and seller destinations that support its endeavour. Demonetization in India enabled the organization to succeed altogether and arrive at new clients too. Disconnected advertising is likewise a piece of their client procurement process.

Distinct Advantages

The RBI (Reserve Bank of India) permit fills in as Paytm's fundamental asset. It should be explicit to Paytm. Different assets like the plan/programming society make it simpler for lower-pay Indians to use Paytm.

Paytm, being an innovation stage, dangers perils, for example, security and misrepresentation which is the reason it needs to take viable measures in ensuring its buyer's cash by improving its security. It is likewise rolling out new improvements inside its foundation to draw in new clients and access their computerized wallets.

Partners of Paytm

Paytm accomplices with the banks that give it installment excursions into the financial framework just as escrow administrations. It works together with a heap of associations that accumulate bills and installments from its customers for its administration.

Structure of Costing

Paytm serves numerous clients which is the motivation behind why it is so cost-driven. The vast majority of its costs are identified with its foundation and client obtaining. It's a typical cost-shared by numerous organizations over the reality where client securing cost is significant.

The cash utilized in this procedure is higher than the income it makes in its underlying buys. Most of its financial limit is to put resources into sloping up of its security and stay away from the danger of misrepresentation, particularly when it needs to deal with more than 65 million clients in its foundation. It incorporates a framework that empowers clients to avoid any tax evasion hazard .

Revenue Model of Paytm

The Paytm revenue models come in two structures. Paytm makes commissions from the client exchanges through their utilization of its foundation. Escrow Accounts are the accounts from where it creates their income. Inferable from the non-appearance of its hidden capital, it offers clients no intrigue. Starting in 2018 Paytm has aggregated 3314.8 crore INR in income.

Paytm Wallet

Paytm wallet is one of Paytm's best benefits that structures a connection between the bank and the retailers. This semi-shut wallet empowers you to take care of your tabs, pay for your tickets, or pay anyone concerned.

Paytm wallet separated from its profit, as approved by the RBI, has the advantage of accepting enthusiasm for a purchaser store, much the same as some other Payment Gateways .

When you store a specific measure of cash in your Paytm wallet, it will at that point set aside that cash in another bank from which it will win enthusiasm eventually.

It is the Paytm wallet's fundamental capacity. For instance, suppose you make an installment of Rs. 1000  to a merchant and the vendor makes 10 exchanges to increase Rs. 10,000. If the installment of that sum is made through the Paytm wallet, the Paytm wallet will take a portion of about 1% of the aggregate sum. So the merchant will get around Rs. 9715.

Mobile Recharge Business

Since its origin in 2010, Paytm's underlying intention was to give online portable energizing administrations. Its capacity to create income was constantly shortsighted. Paytm's administration guidelines are as praiseworthy and proficient as those of other telecom specialist co-ops running from Vodafone to Telecom.

The administrations are without shortcomings and give solace to their clients. As of now, Paytm increases a commission of 2-3% per energize. It is because Paytm, attributable to its support to its client to keep reviving through its foundation, has more grounded power in dealing than different merchants. That is the reason the commission it obtains is so high. This commission from its revive administration fills in as its income.

These administrations have supported the organization essentially in extending its base and thus, developing exponentially. When the client is fulfilled by the administration or item, he makes an arrival to a similar undertaking in this manner. This way Paytm does client maintenance and produces more traffic . Paytm has used this methodology to further its potential benefit and keeps on reaping positive results.

Paytm Digital Gold Paytm Digital Gold

Inferable from its organization with MMTC-PAMP, the outstanding gold purifier, Paytm has propelled "Computerized Gold". This model enables clients to sell, purchase, or store gold in an advanced stage. Presently, clients need to pay at a rate just to get their gold conveyed to their families.

Paytm is very much aware of how much gold is put as a resource in India and is completely arranged to develop from this chance. The organization has made eminent arrangements to urge its clients to get their own Gold Bank Accounts individually. This record separated from empowering clients to purchase their gold will likewise furnish clients with simple access to other Paytm administrations.

In February 2017, Paytm propelled its Paytm Mall application which enables purchasers to shop from 1.4 lakh enrolled sellers. Paytm Mall is a B2C model enlivened by the model of China's biggest B2C retail stage, TMall. For 1.4 lakh merchants enlisted, items need to go through Paytm-guaranteed stockrooms and channels to guarantee buyer trust.

Paytm Mall has set up 17 satisfaction focuses crosswise over India and joined forces with 40+ messengers. Paytm Mall raised $200 million from Alibaba Cluster and SAIF Partners in March 2018. In May 2018, it posted losses of roughly Rs 1,800 crore with an income of Rs 774 crore for money related to the year 2018. Moreover, the piece of the pie in Paytm Mall dropped to 3% in 2018 from 5.6% in 2017.

Business Growth of Paytm

Advanced installments organization Paytm has professed to arrive at gross exchange esteem (GTV) of over $50 billion, while checking 5.5 billion exchanges in FY19. The Delhi NCR-based organization credited this development to the rising appropriation of Paytm over numerous utilization cases, for example, retail installments, expenses, utility installments, travel booking , excitement, games among others. It has as of late propelled membership-based prizes program (Paytm First) to aid development alongside expanding the client maintenance.

Discussing the feasible arrangements, senior VP of Paytm, Deepak Abbot stated, "We are centred around creating tech-driven arrangements, incorporated client lifecycle the board, upgrading the client experience and growing to Tier 4-5 urban communities. We are certain to accomplish 12 Bn exchanges before the part of the bargain year." Before a month ago, the Ministry Of Electronics and Information Technology (MeitY) had solicited Paytm to help its objective of encouraging 40 Bn advanced exchanges in FY20.

The organization shared designs to incorporate man-made brainpower in its model and achieve 2x development this year. Paytm professed to possess half piece of the installment entryway industry in India, with 400 Mn month to month exchanges on the stage.

Established by Vijay Shekhar Sharma in 2010, Paytm furnishes various new companies and huge organizations with arrangements running from a shareable PaytmQR code to profound coordination.

It empowers clients to process computerized installments through any favoured installment mode including credit and check cards, net banking, Paytm wallet, and UPI (bound together installment interface). Paytm had likewise propelled its very own installments bank in 2017.

Paytm Payments Bank is versatile first keep money with zero charges on every online exchange, (for example, IMPS, NEFT, RTGS) and no base equalization prerequisite. For investment accounts, the bank right now offers a loan cost of 4% per annum.

Expected Future Growth of Paytm

Computerized installments organization Paytm said it is looking to dramatically increase its exchange volume to 12 billion by part of the arrangement, from 5.5 billion out of 2018-19.

Paytm checked 2.5 billion exchanges in 2017-18. Paytm said it accomplished gross exchange esteem (GTV) of $50 billion out of 2018-19, as contrasted and $25 billion every year prior. GTV is the estimation of all-out exchanges done on the stage.

"This expansion is a consequence of the fast development in the reception of Paytm's computerized installments arrangements crosswise over on the web and disconnected for different use cases including retail installments, charges, utility installments, travel booking, amusement, games and that's only the tip of the iceberg,"

The organization said in an announcement. Its membership-based program Paytm First was propelled in March has pulled into equal parts a million supporters, the organization added.

Paytm has 350 million enrolled clients starting on 5 June, an organization authority said. Paytm offers a variety of installment alternatives that incorporate installment through portable wallets, just like ongoing installment framework Unified Payments Interface (UPI) and web banking.

The organization has been centred around structure instruments for dealers to streamline their everyday business needs. This has brought about enormous dealers obtaining who are very much furnished with innovation to acknowledge all installment modes (cards, wallet, and UPI). Paytm now intends to concentrate on embracing computerized reasoning and improving the UI .

Why was Paytm Removed from Google Play Store?

Paytm India app was removed from Google Play Store because it violated Google guidelines. While other apps like Paytm for Business, Paytm mall , Paytm Money, and a few more were still available. But after a few hours of being taken down, the Paytm app was back on Google Play Store.

#Paytm out of Google Play Store. Google: We don’t allow online casinos/support any unregulated gambling apps that facilitate sports betting. It includes if app leads consumers to an external website that allows them to participate in paid tournaments to win real money/cash prizes pic.twitter.com/poeZzXw5nA — CNBC-TV18 (@CNBCTV18Live) September 18, 2020

“We have these policies to protect users from potential harm. When an app violates these policies, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance. And in the case where there are repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently,” Google Added.

Is Paytm a fintech company?

Yes, Paytm is India's leading and one of the most valued fintech startups founded by Vijay Shekar Sharma in 2010.

What are the areas served by Paytm?

Paytm is a leading fintech startup that not only operates in India but it also serves Canada and Japan.

When was Paytm established?

Paytm was founded in 2010 by Vijay Shekar Sharma.

What is Paytm and how does it work?

Paytm is a leading financial service and bill payments app that offers financial solutions to its customers, offline merchants and online platforms. All you need to do is open the Paytm app on your phone, click on 'Pay', and select 'QR code'. Scan the QR code of the receiver and enter the amount to be paid. The money will be transferred in a few seconds.

How much does Vijay Shekhar Sharma own in Paytm?

Vijay Shekhar Sharma currently owns 14.61% of the company.

Must have tools for startups - Recommended by StartupTalky

• Convert Visitors into Leads- SeizeLead
• Payment Gateway- Razorpay
• Spy on your Competitors- Adspyder
• Manage your business smoothly- Google Workspace

Predictive Analytics in Healthcare: Utilizing AI to Anticipate and Minimize Adverse Health Events

This article has been contributed by Dr Narendra Vankar, Co-Founder, Quantum CorpHealth Pvt. Ltd. India’s health landscape is rapidly evolving. We are moving towards the best possible medical care with experienced, trained doctors; new advancements in medical technology; and the introduction of personalized, AI-based healthcare, perfectly tailored to fit

Inside the Profit Engine: How Online Marketplaces Monetize Beyond Sales?

Online marketplaces have revolutionized commerce, transforming the way we buy and sell goods and services. These platforms connect a diverse range of buyers and sellers, creating a dynamic virtual marketplace that fosters convenience, choice, and often, competitive pricing. But how do these online marketplaces themselves turn a profit?  The Rise

How to Craft an Impressive Internship Resume: Step-by-Step Guide

This article has been contributed by Mr. Rajat Vashishta, Career Coach & Founder, Resumod. The job market has become quite competitive and an internship is the stepping stone for a successful career. As you are applying for your dream internship, your resume should create a good impression on the recruiter. Although,

Scaler Academy - An Edtech to Learn Programming & Prepare for Interview

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. It is an undeniable fact that the Indian education system has undergone a radical change over the last few decades. While there have been concerted efforts at making education more accessible, what is still

100 Indian Startup Success Stories for the new age entrepreneur [2022 Updated]

Each entrepreneur puts in his 110% effort to make their startup successful. Nevertheless, that’s not the only factor in formulating the perfect recipe for Indian success stories. Successful startups in India are built on persistence, mentorships, disruptiveness & market requirements.

• Share on Twitter
• Share on Facebook
• Share on Pinterest
• Share on LinkedIn
• Share on WhatsApp
• Share via Email

India has established itself as one of the biggest startup hubs around the world. Every other day a new startup emerges from the ocean of opportunities to make it up to the list of startup success stories in India. However, we must remember that 90% of startups fail in their initial stages.

In this article, we’ll be talking about the successful startup stories in India that have been able to build their empire to become the emperors of their niche marketplace. From food delivery to ecommerce, these 12 inspiring startup stories will encourage you to be a part of startup success stories today.

Fact: According to reports by ET ( 1 ), around 86% of the men continue to dominate the startup space, with women entrepreneurs constituting 14% of the startup share.

100 Inspiring Successful Startup Success Stories in India

These 100 startups have been able to survive amidst the struggling economy of our nation to emerge as the top successful business stories in india:.

• Bombay Shaving Company
• Ecomm Express
• Urban Ladder
• PolicyBazaar.com
• Housing.com
• BankBazaar.com
• EaseMyTrip.com
• Bare Anatomy
• Treebo Hotels
• Clear Car Rental
• KillerLaunch
• AddressHealth
• TravelTriangle
• Bewakoof.com
• GoaBrewing Co
• Skillsmatic
• Avaada Energy
• Skyroot Aerospace

100 Inspiring Startup Stories in India:

Launch: 2013

Founders: Ritesh Agarwal

Industry: Hospitality

Estimated Valuation: $16 billion

Ritesh Agarwal, the founder of the homegrown unicorn Oyo, has established itself as one of the largest hotels and hospitality chains worldwide, with operations in over 800 cities across 80 countries, including India, the US, China, Europe , China, and more.

Airbnb was the biggest source of inspiration for Ritesh, who started on his journey of being one of the best entrepreneur success stories as a teenager.

Fact: Ritesh launched Oravel Stays in 2012, later relaunched as Oyo in 2013.

Visit their website here .

Launch: 2010

Founder: Vijay Shekhar Sharma

Industry: Fintech

Estimated Valuation: $15 billion

Paytm started as a digital wallet in its initial days but has transformed into a completely new payment platform. The fintech service has emerged as the top fintech company even after facing fierce early competition from brands like Freecharge.

Fact: Paytm’s user base grew from 125 million to 185 million three months post demonetization.

Vijay Shekhar Sharma, who was struggling to make ends meet with Rs 10 in his pocket, tasted victory the hard way, and today, he stands as the founder of the billion-dollar homegrown unicorn.

3. Flipkart

Launch: 2007

Founders: Sachin Bansal & Binny Bansal

Industry: Ecommerce

Estimated Valuation: $24 billion

The Walmart acquired ecommerce company Flipkart stands as the largest ecommerce platform in India. Today, the ecommerce platform has expanded its business horizons by foraying into the video streaming industry with Flipkart Originals.

Fact: The first customer of Flipkart was a young engineer from Mahbubnagar, Telangana.

Sachin Bansal & Binny Bansal started as an online bookstore that made around 20 successful shipments in its first year of functioning. It was not late before the platform started grabbing people’s attention that making it the top online retail market in history.

Launch: 2014

Founders: Nandan Reddy, Rahul Jaimini, & Sriharsha Majesty

Industry: Foodtech

Estimated Valuation: $3.3 billion

The viral food delivery startup has marked itself as one of the inspirational stories of success that started in its Bengaluru neighborhood, where six delivery executives were covered by only 25 partner restaurants.

Today, the food delivery firm has over 2.1lakh delivery executives across 300+ cities in India. Currently, the company processes over 1.4 million food orders daily across the country.

Note: Swiggy recently received funding of $1 billion from Naspers and Tencent Holdings

Visit their site here .

5. Ola Cabs

Founders: Bhavish Aggarwal, Ankit Bhati

Industry: Mobility

Estimated Valuation: $6.2 billion

Ola Cabs, started by IIT-B graduates Bhavish and Ankit, has emerged as the most prominent Indian mobility service provider in the country. That offers its services across 50 cities in India and is evenly spread across countries, including the UK, Australia, and New Zealand.

The idea of Ola, a cab aggregation startup, came from Bhavish’s terrible experience. At the same time, he was traveling from Bengaluru to Bandipur, where the driver of his cab stranded him in the middle of nowhere over a failed negotiation deal.

6. BookMyShow

Launch: 1999

Founders: Ashish Hemrajani, Parikshit Dar & Rajesh Balpande

Industry: Online Ticket Booking

Estimated Valuation: $1 billion

We see BookMyShow as a stable platform in the online ticket booking sector. It is considered as a one-stop platform to book online tickets , especially for movies.

Surprisingly, the upheaval of BookMyShow is one of the most motivational success stories that showcase the power of perseverance. The platform currently provides services across five countries with over 30 million customers.

Fact: The initial capital invested in BookMyShow was just Rs 25,000.

7. MakeMyTrip

Launch: 2000

Industry: Travel Agency

Estimated Valuation: $23.5 billion

MakeMyTrip is India’s leading online travel company that provides online services like travel packages, hotels, flights, rail, bus tickets , etc., to its clients. Founded by IIM-A alumni Deep Kalra, the success of MakeMyTrip has been recognized not only nationally but internationally as well. The company was even listed on NASDAQ.

Fact: MakeMyTrip was initially launched to cater to the needs of NRIs for their Indo-American trips back and forth.

Launch: 2008

Founders: Byju Raveendran, Divya Gokulnath

Industry: E-Learning

Estimated Valuation: $5 billion

Byju’s started as a mere e-learning platform but has grown to become one of India's most popular and highly trusted ed-tech brands.

The platform founded by Byju Raveendran & Divya Gokulnath provides online tutoring sessions to students ranging from study material of class VI to material about competitive exams like IAS, CAT , GRE, etc.

Fact: Byju has registered 35 million users on its learning app with 2.4 million paid subscribers.

9. BigBasket

Launch: 2011

Founders: Hari Menon, VS Sudhakar, V S Ramesh, Vipul Parekh, Abhinay Choudhari

Estimated Valuation: $1.2 billion

The online food and grocery buying platform allow users to buy products ranging from food supplies, grocery , beverages, personal care products, bakery supplies, etc. BigBasket has marked its presence in over 25 cities across India, with Bangalore, Mumbai, Delhi-NCR , Hyderabad, Chennai , Pune, and Ahmedabad being the top cities.

Fact: Hari told a publication that despite being in the business for five years, their core team still works on a 7- to 12:30 am model.

Launch: 2012

Founder: Falguni Nayar

Industry: Ecommerce- Fashion & Beauty

Estimated Valuation: $750 million

The IIM-A alumnus Falguni Nayar left her 9 to 5 job at Kotak at 50 to pursue her dream of establishing Nykaa. The platform was launched to develop a one-stop platform of beauty products in India, making it the first beauty-exclusive ecommerce platform .

Fact: The online beauty & fashion platform opened its first offline store at T3 Terminal, IGI Airport, in November 2015.

Launch: 2015

Founder: Vikram Chopra

Industry: Automotive

Estimated Valuation: $242.6 million

Cars24 is the number 1 used car selling and buying platform in India that Vikram Chopra founded in 2015. Cars24 enables you to sell or buy second-hand cars hassle-free. The platform has over 100 offline stores pan India that enables a person to evaluate the value of his car with direct consultation from the Cars24 employees.

Fact: Cars24 launched an ad campaign #ByeByeDrive, which focussed on the sentimental value connected with ‘your car.’

12. PharmEasy

Founder: Dharmil Sheth, Dhaval Shah, Mikhil Innani

Industry: Ecommerce- Healthcare

Estimated Annual Valuation: $64.7 million

PharmEasy is an online pharmaceuticals delivery platform that assists by delivering the required medicines & diagnostic test reports to its patients. It currently functions across eight cities in India, including Mumbai, Pune, Ahmedabad, Kolkata, Jaipur, Delhi, Noida, and Bangalore.

13. Instamojo

Founders:   Sampad Swain, Aditya Sengupta, Akash Gehani, Harshad Sharma

Industry: Fintech Software and Services Industry

Estimated Valuation: $200 Million

Instamojo is an on-demand payment startup success stories that enable entrepreneurs to develop, run, and extend their online business. With transactions becoming a vital part of any industry, Instamojo is developing ‘Payment Links,’ allowing companies to get started with online payment collection quickly.

Instamojo also provides a suite of services and products that allow sellers to create an online store, uncover insights into their store behavior, and further scale up their successful startups in India.

Fact: Instamojo has a customer base of 1200000 plus startup stories.

14. Unacademy

• Founders: Roman Saini, Gaurav Munjal, and Hemesh Singh

Industry: Education

• Estimated Valuation: $510 Million

Unacademy is a digital site that provides material for big competitive exams and delivers brief tutorials in videos on various topics that can be viewed free of charge. It enables prospective students to promote self-learning better through startup stories.

Partnering with the best minds and offering classes on any topic in different languages is the dream of the startup success stories in Unacademy. The entire community will benefit from these classes.

15. Nykaa.com

• Founders: Falguni Nayar

Industry: E-commerce

• Estimated Valuation: $750 Million

Nykaa is among the successful startups in India website with a range of beauty and health items for men and women. They also offer comprehensive content, product reviews, beauty how-to videos, expert articles, and e-beauty magazines. Nykaa goods are authentically purchased directly from startup stories manufacturers to have distribution experience.

From the Sanskrit word ‘Nayaka,’ which means an actress or a spotlight, Nykaa’s primary purpose is to celebrate every woman's star and be her trusty companion.

Fact: Nykaa is an Indian startup success stories brand that sells beauty, wellness, and fashion products.

16. MobiKwik

• Launch: 2009
• Founders: Bipin Preet Singh and Upasana Taku
• Industry: Digital Wallets

Estimated Valuation: $1 Billion

MobiKwik is one of the successful startups in India by being the most significant mobile wallet for the redundancy of personal portfolios. Indian consumers can store money in a virtual wallet and then use it across channels (mobile, desktop, register, text, and IVR). It allows Indian consumers to pay utility bills and shop with registered traders in their wallets.

MobiKwik is an outstanding startup stories. Every penny in your pocket is well taken into consideration. Additional security settings on all mobile devices on which it operates can also be used.

• Founders: Kabeer Biswas, Ankur Agarwal, Dalvir Suri, Mukund Jha
• Industry: Consumer Service
• Estimated Valuation: $56.4 Million

Dunzo is a hyper-local startup stories delivery app that catches anything and everything in a city and delivers everything. Dunzo also runs a bike taxi service in Gurgaon and offers it in Bengaluru, Delhi, Gurgaon, Pune, Chennai, and Hyderabad.

These successful startups in India will change how you move things, shop, and never get to your house. The App links you to the closest seller that can order, receive, and deliver supplies from any shop or restaurant in the area.

Fact: The company's headquarters in Bangalore has over 1 million users.

18. RazorPay

• Founders: Shashank Kumar and Harshil Mathur
• Industry: Microcredit, Mobile payment, Payment system, and Financial Technology
• Estimated Valuation: $450 Million

Razorpay is a platform for successful startups in India to accept, process, and disburse their product suite of payments. It provides access to all modes of payment, including credit card, debit card, net banking, UPI, and popular wallets, including Jiosaw, Mobikwik, Airtel Money, PayZapp, and Ola Money.

Razorpay is the only converged payment system company in India that enables your startup stories to accept, process, and disburse payments through its software suite.

Launch: 2018

• Founders: Riteish malik
• Industry: Collaboration, Coworking, and Real Estate
• Estimated Valuation: $30 Million

Innov8 Coworking is a Y-Combinator-based startup success stories in India that support workspaces and community startups. They provide high-quality workspaces (managed private offices and coworking areas). The first Thought space in India is Innov8 Coworking, a successful startup in India.

They promote the participation of people from all walks of life, whether they be entrepreneurs, employees, freelancers, designers, or just willing to work in a highly competitive environment. They are presently based in Chennai, Noida, Gurgaon, Mumbai, Bangalore, Chandigarh, and throughout India.

Fact: The Innov8 Space In DLF Cyber Hub is a fully managed office space startup story with 500 seats.

• Founders: Zishaan Hayath, Hemanth Goteti
• Industry: Education Industry
• Estimated Valuation: $38.3 Million

Toppr is among the first successful startups in India with post-school devices for personalizing learning. They support candidates in training for various colleges, boards, and rigorous exams.

They study student behavior and create adaptive paths with infinite combinations of artificial intelligence, machine learning, and big data. This ensures every student's unique and personalized learning experience of startup stories.

Note: The Toppr startup success stories app is free for its users except for some specific video lectures.

21. Bombay Shaving Company

• Founders: Shantanu Deshpande, Raunak Munot, Deepu Panicker, and Rohit Jaiswal
• Industry: Personal Service
• Estimated Valuation: $494.2 Million

Bombay Shaving is a successful startup in India that focuses on developing a variety of shaving care, beard care, and skincare products. The startup stories brand specializes in men’s grooming, personal care, shampoo, beard care, skincare, and homemade soap.

Bombay Shaving Company started with the idea that shaving should be more than a worldly task for most men. Before, after, and after the shaving process, they installed a rubber device.

22. FirstCry

• Founders: Supam Maheshwari and Amitava Saha
• Industry: Retail Distributors
• Estimated Valuation: $100 Million

FirstCry is a baby and toy online startup stories website. More than 20000 products are from more than 250 major brands, such as Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Cinderella, Gerber, Zapak, Mee Mee, etc.

It is among the successful startups in India with a high-quality online shopping experience, fast, reliable delivery service, and prompt customer care. It offers the best products and brands at the best price.

Fact:   FirstCry is Asia’s most extensive online shopping startup success story for kids and baby products.

• Founders: Deepinder Goyal and Pankaj Chaddah
• Industry: Consumer Services
• Estimated Valuation: $2 Billion

Zomato offers customers web and mobile startup stories for searching, ordering, and discovering restaurants. It provides global information and online ordering about restaurants.

Furthermore, Zomato provides food delivery, table reservations, and premium membership services for restaurants to allow users to search, rate, and review restaurants. This also enables users to create successful startups in India networks for trustworthy recommendations for fellow food lovers.

Fact: The number of monthly users on Zomato is around 20 Million.

24. CarDekho

• Founders: Amit Jain
• Industry: Automotive Industry
• Estimated Valuation: $75 Million

CarDekho.com is India’s leading startup stories search engine for vehicles that allow consumers to purchase decent cars. This startup success stories website and application have great automobile content, including expert reviews of car brands and models that are in Indian hands, detailed information and prices, comparisons, and videos and pictures.

The organization has relations with several successful startups in India car suppliers, including more than 4000 car dealers and a variety of financial companies to promote the purchasing of cars.

Founders: Richa Kar

Industry: E-Commerce

Zivame is an online lingerie startup stories with hundreds of Indian designs. By type, brand, color, and size, customers can easily search the lingerie by identifying what to wear!

Zivame reflects its offline entrepreneur stories shopping experience with detailed pages of products, low-cost, quick shipping, and a customer-friendly trouble-free return policy. Whether you’re an Indian woman or a man, Zivame is about creating a shopping experience online startup success stories.

26. Ecom Express

Founders: K. Satyanarayana, Manju Dhawan, Sanjeev Saxena and A.Krishnan

Industry: Delivery/E-Commerce/Logistics

Ecom Express Private Limited is a startup stories that Indian Express Industry veterans promote. This startup's success stories have over 100 years of diverse and vibrant experience in the Indian Express Industry.

The entrepreneur stories are built to cater to the diverse needs of the rising electronic commerce market through leaps and bounds. There are no startup stories adequately prepared to serve the demands of this rapidly growing sector that are changing daily.

27. Urban Ladder

Founders: Ashish Goel and Rajiv Srivatsa

Estimated Valuation: $119 Million

Urban Ladder aims to create well-equipped, beautiful homes in Urban Indians for home solutions on startup stories. The exquisite range of furniture by Urban Ladder is soon becoming popular with shoppers in highway companies with over 1000 items and 25 categories, such as wardrobes, sofas, beds, and so on.

The furniture is carefully curated with design insights from the experienced design team of Urban Ladder and delivered by the proprietary logistics team of Urban Ladder startup success stories for safe door deliveries.

Fact: Urban Ladder is one of the best entrepreneur stories in this field, making furniture buying an enjoyable task.

28. PolicyBazaar.com

Founders: Alok Bansal, Avaneesh Nirjar, Manoj Sharma, Tarun Mathur, Yashish Dahiya

Industry: Auto Insurance/Commercial Insurance/Finance

PolicyBazaar operates an online life assurance startup stories that analyze financial products and compares them to general insurance. PolicyBazaar is a well-known startup success stories for purchasing people.

Its mobile insurance and comparison entrepreneur stories give the user information about products. Users can compare and analyze financial products, such as medical, life, travel, or motor insurance, ULIPs, and other investment products at low prices.

Fact: PolicyBazar accounts for almost 25% of life coverage in India and over 7% of the local health insurance startup stories in India.

29. JustDial

Launch: 1997

Founders: V.S. Mani

Industry: Information Services/Internet/Local/Search Engine

Estimated Valuation: $235 Million

JustDial provides users across India with local search startup stories on multiple platforms such as a website, a motive site, apps (Android, iOS, Windows), phones, and text (SMS). Just Dial Ltd is the number 1 startup success stories local search engine.

Justdial’s user entrepreneur stories have also begun ‘Search Plus.’ These apps are designed to make various daily tasks simple for users to perform and access through an app.

Note: On Android, iOS, Windows, and Blackberry platforms, Justdial Apps are available and can deliver mobile internet user-based startup stories on location.

30. Limeroad

Founders: Ankush Mehra, Manish Saksena, Prashant Malik, Suchi Mukherjee

Industry: E-Commerce/Fashion/Internet/Shopping

Estimated Valuation: $15 Million

Limeroad is a startup stories that brings you a love of products and gives you the possibility of creating your own space, taping into hidden talents, making your look and collections, and helping you to share this second opinion with friends in your creations.

We wanted to find LimeRoad as the digital startup success stories counterpart of the Grand Trunk Road in the 16th century. This road has changed the trade face of the Indian entrepreneur stories subcontinent.

31. Housing.com

Founders: Abhimanyu Dhamija, Abhishek Anand, Advitiya Sharma, Amrit Raj, Neeraj Bhunwal, Rahul Yadav, Ravish Naresh, Rishabh Agrawal, Sanat Ghosh, Saurabh Goyal, Snehil Buxy, Vaibhav Tolia

Industry: Internet/Online Portals/Real Estate

Estimated Valuation: $105 Million

Housing.com is the fastest-growing online real estate startup stories. They have created a unique property search startup success stories that fill the gaps left in the market due to simplifying the search for a home without fake listings and endless site visits.

Conducted by passionate troubleshooting professionals and backed by the world’s top investors, they are ready to be India’s most trusted entrepreneur stories.

Note: It can provide 3D models for each new project and deliver 360-degree views for each piece of land listed on Housing.com.

32. Epigamia

Founders: Ganesh Krishnamoorthy, Milap Shah, Rahul Jain, Rohan Mirchandani, Rohan Mirchandani, and Uday Thakker

Industry: Consumer/Fast-Moving Consumer Goods/Food and Beverage

Estimated Valuation: $13.9 Million

Epigamia is a premium natural Greek yogurt that promotes one cup of good living startup stories. They love the food at Epigamia and always find ways to get the best out of these startup success stories.

Greek yogurt was launched when Dahi was pressed for higher protein and infused with real fruit to stimulate taste buds. Since then, they have pushed the limits of what they can by creating goods that are tastier and better for their customers.

Note: Epigamia is an all-natural Greek yogurt entrepreneur stories that encourage one cup at a time, a safe way of life.

33. Bira 91

Founders: Ankur Jain

Industry: Brewing/Craft Beer/Food and Beverage/Wine And Spirits

Estimated Valuation: $246 Million

Bira 91 is a modern beer startup stories that provide the new world with flavorful beers. The startup success stories build an extensive product portfolio and push the global shift in products to more color and taste.

The company has five beers, Bira 91 White, Low Bitterness Wheat Beer, Bira 91 Blonde, Bira 91 Light, Bira 91 Low-Calorie Lunchtime, Strong, High Intensity, High Alcohol, and Bira 91 ‘The IPA,’ the first Indian IPA brewed and bottled. The company’s products have been designed to be of high-quality entrepreneur stories.

Fact: The 91 is derived from the country code you dial to India and are named initially after the Punjabi word for brother, Bira.

34. Vedantu

Founders: Anand Prakash, Pulkit Jain, Saurabh Saxena, Vamsi Krishna

Industry: EdTech/Education/Internet/Mobile/Mobile Apps/Tutoring

Estimated Valuation: $24 Million

Vedantu is an e-learning startup stories with an online platform for customized learning in real-time. It offers software startup success stories that connect tutors and students to one lesson for students online in real time.

Through Vedantu, they see how teaching and entrepreneur stories have been happening over the decades to reimagine and develop. Learning and education can change rapidly, and their goal in Vedantu is to speed up these changes.

Fact: The name ‘Vedantu’ also bears witness to its purpose.

Veda = ‘Knowledge’ and Tantu = Network.’

35. NoBroker

Founders: Akhil Gupta and Amit Agarwal

Industry: Commercial Real Estate/Mobile Apps/Property Management

NoBroker creates a peer-to-peer listing network for the efficiency of property transactions. The satellite allows a house to be bought, sold, and leased in the same place without charging brokerage fees.

NoBroker is a troubled real estate platform that allows the purchase/sale/rent of a house without paying any courier. NoBroker was started because we all felt it could not just be the way to find a new home to pay for reliable brokerage.

36. Chaayos

Founders: Nitin Saluja

Industry: Food and Beverage/Restaurants/Tea

Estimated Valuation: $40.8 Million

The chai adda, serving chai made freshly, is a contemporary interpretation of chaayos startup stories. Their focus is on helping your “Meri Wali Chai,” chai made precisely to the taste of their customers the minute they place their order, be it an adrak tulsi kadak chai or a paani Kam elaichi cinnamon chai.

With 12 add-ons startup success stories, its customers can make their chais in Chaayos in over 12,000 ways.

Note: Chaayos entrepreneur stories are currently present in Delhi, Mumbai, Noida, and Gurgaon.

37. BankBazaar.com

Founders: Adhil Shetty, Arjun Shetty, and Rati Shetty

Industry: E-Commerce/Finance/Insurance/Marketplace

Estimated Valuation: $280 Million

BankBazaar.com provides instantly customized online startup stories that offer instant rates on credit, mutual funds, and insurance products. You can search for these products on the Site or mobile app at once and compare and apply for them on this startup success story.

It has been designed with intelligent technology capabilities and integrated into the platform by more than 50 of India’s leading financial and insurance entrepreneur stories.

Fact: Consumers can track their application and troubleshoot problems through various channels such as the BankBazaar application, WhatsApp, Email, or Voice support.

38. Pee Safe

Founders: Srijana Bagaria and Vikas Bagaria

Industry: Fitness/Health Care/Wellness

Estimated Valuation: $20 Million

Pee Safe Toilet Seat Sanitizer startup stories Spray protects against germ-free and unsafe toiletries. It protects women against UTIs by spraying PEE SAFE on their toilets before use.

It should be a matter of no concern when you find a dirty public toilet while traveling or outside your house. Startup success stories Sprinkler on a seat ensures protection against illnesses such as UTI, gastroenteritis, or diarrhea.

Fact: PEE SAFE sanitizer entrepreneur stories are made of a rubbed IPA formulation which sanitizes the area within five seconds of use.

39. EaseMyTrip.com

Founders: Nishant Pitti, Rikant Pitti

Estimated Valuation: $211 Million

Easy Trip Planners Pvt. Ltd. (EaseMyTrip.com) is an online travel startup stories based in Patparganj Industrial Area, New Delhi. It covers flying tickets, reservations for hotels, rental cars, bus reservation,s and vacation packages of startup success stories.

The travel agency uses a Galileo-like computer booking system or sometimes books tickets directly from airlines. This entrepreneur stories offers both offline and online bookings for hotels and cars.

Fact: In places such as Bangkok, Singapore, Dubai, and the Maldives, the startup stories have their branches outside the world.

40. Bare Anatomy

Launch: 2019

Founders: Rohit Chawla and Sifat Khurana

Industry: Beauty/Health Care/Personal Health

Estimated Valuation: $1.15 Billion

Bare Anatomy is a women’s startup stories of next-gen personal care. Bare Anatomy is a perfect balance of heart and mind through innovative startup success stories supported by modern science, design, and creativity.

Starting with hair care products, including hair shampoos, hair oils, serums, and hairstylists, the entrepreneur stories begin with a view to revolutionizing the personal care and beauty industry.

Fact: ‘Bare’ means something basic and straightforward, without addition and ‘anatomy’ means studying something’s structure or internal functioning.

Founders: Aqib Mohammed and Shashwat Diesh

Industry: Consumer Goods

Estimated Valuation: $1 Million

Azah is a premium organic women’s wellness startup story. Azah sanitary pad entrepreneur stories resulted from wide-ranging research from thousands of Indian women with valuable feedback to help us create and develop a pad that solves their problems.

For example, 49 percent of women reported rash during their period in a survey of over 300 women. They have chosen to use organic cotton in their pads that do not irritate breathing.

Note: Azah Pads startup success stories are made of high-quality materials such as organic cotton and superabsorbent biodegradable products.

42. Milkbasket

Founders: Anant Goel, Anurag Jain, Ashish Goel, Ekwe Chiwundu Charles and Yatish Talavdia

Industry: Delivery Service/E-Commerce/Food and Beverage/Internet

Estimated Valuation: $ 50 Million

Milkbasket is a subscription micro delivery startup stories that every morning satisfies customer needs for daily dairy products and households. They deliver milk, bread, eggs, juices, butter, and other everyday items required daily, free of charge, right at the customer’s door.

The startup success stories were built on the unique Indian habit of delivering fresh milk daily at home. These entrepreneur stories are based in Haryana, India, but also provide to Hyderabad, Noida, Dwarka, and Bengaluru.

Launch: 2016

Founders: Sidharth Menda

Industry: Commercial Real Estate/Coworking/Property Management

Estimated Valuation: $350 Million

CoWrks is a first-class home-gathered coworking startup stories supplier built with love on Indian soil, creating spaces for startup success stories of every size.

Their sole objective is to bring together, fuel inspiration, and connect the largest community of working professionals worldwide. Its workspaces enable people to speak freely while they are doing some of the best work of their lives.

Note: With their standard and customized premium workspace solutions, CoWrks entrepreneur stories satisfy the various requirements of its members.

44. ZestMoney

Founders: Ashish Anantharaman, Lizzie Chapman, and Priya Sharma

Industry: Big Data/Consumer Lending/Financial Services/FinTech

Estimated Valuation: $56.9 Million

ZestMoney is a growing FinTech consumer lending startup story that use digital EMI without a credit card or a loan value. The startup success stories believe that everyone who holds a credit card or has a credit score should be able to pay at EMI.

ZestMoney was made available to millions of Indian consumers through mobile technology, digital banking, and AI. These entrepreneur stories receive support from world-leading digital finance investors such as PayU, Ribbit Capital, and Omidyar Networks.

Fact: ZestMoney is a real success stories where you can buy products on EMI from merchant partners without needing a credit card.

45. Treebo Hotels

Founders: Kadam Jeet Jain, Rahul Chaudhary, and Sidharth Gupta

Industry: Hospitality/Hotel/Internet

Estimated Valuation: $81.71 Million

Treebo Hotels are obsessed with offering affordable quality accommodation startup stories. The soothing shade of these trees has allowed many exciting discussions between fellow travelers.

They are too fond of conversation with their guests while serving them diligently in startup success stories. Treebo is the leading tech, cost-effective accommodation brand of Indian asset-light.

Fact: The name of Treebo entrepreneur stories is derived from the fig tree “Bo Tree,” which was used to illuminate Gautam Buddha.

Founders: Jiby Thomas and Pranay Chulet

Industry: Classifieds, E-Commerce, Internet, Marketplace, Rental Property

Estimated Valuation: $1.5 Billion

Quikr is online startup stories and free classifieds that help users sell, buy, rent, or discover anything across India.

Group members may come to their startup success stories and find an apartment and stay in, sell their old car, motorcycle, music device, tablet, or furniture, advertise their small entrepreneur stories, find a tuition class or take a break as a model or artist, attend a salsa party, or get an audience for a local show.

47. CureFit

Founders: Ankit Nagori and Mukesh Bansal

Industry: Apps/Fitness/Health Care/Wellness

Estimated Valuation: $575 Million

CureFit is a health and fitness startup stories that provide fitness, nutrition, and mental well-being to digital and offline experiences to make fitness fun and easy. CureFit startup success stories give training sessions a whole new meaning with a range of group training classes led by trainers.

It enjoys training, everyday food is healthy and tasteful, with yoga and meditation mental fitness accessible and without hassle for medicine and lifestyle.

Note: CureFit is a health and fitness entrepreneur stories that provide fitness, nutrition, and mental well-being to digital and offline experiences.

48. Grofers

Founders: Albinder Dhindsa and Saurabh Kumar

Industry: Delivery/ E-Commerce/ E-Commerce Platforms/Grocery/Retail

Estimated Valuation: $535.5 Million

Grofers is an online startup stories with low prices that get products across categories such as grocery, beauty and wellness, household care, baby care, and pet care delivered to your door. Grofers startup success stories supply more than 3,000 products every day at prices lower than supermarkets.

Grofers entrepreneur stories currently operate throughout India in a total of 26 cities: Agra, Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi NCR, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai, Mysore, Nagpur, Nashik, Pune, Rajkot, Surat, Vadodara, and Visakhapatnam.

49. Xpressbees

Founders: Amitava Saha and Supam Maheshwari

Industry: Delivery Service/E-Commerce/Internet/Logistics/Supply Chain Management

Estimated Valuation: $1.35 Billion

Xpressbees is a logistics e-commerce startup stories that offer its partners reliable logistics solutions. They are the fastest growing supplier of end-to-end supply chain solutions for express logistics startup success stories in India.

The entrepreneur stories offer customers comprehensive last miles, reverse logistics, collection of payments, drop shipping, supplier management, cross-border services, compliance services, and tailored software solutions.

Fact: Xpressbees startup stories deliver 6,00,000 packages in a day.

50. Delhivery

Founders: Kapil Bharati, Mohit Tandon, Sahil Barua and Suraj Saharan

Industry: E-Commerce/Logistics/Supply Chain Management

Delhivery supply chain services startup stories providing products and services to build confidence and improve consumer lives. Many engineers have started the company, including Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua, and Suraj Saharan.

It provides a complete suite of startup success stories such as last-mile delivery, third-party and transit warehousing, reverses logistics, payment collection, vendor-to-warehouse shipping, and more. The entrepreneur stories are backed by Times Internet Ltd, which purchased a minority interest in the firm in June last year.

51. ShareChat

Founders: Ankush Sachdeva, Bhanu Pratap Singh, Bhanu Singh and Farid Ahsan

Industry: Internet/Mobile Apps/Social Network

Estimated Valuation: $460 Million

ShareChat is a social media startup stories in India. It offers only in Indian vernacular languages content consumption and sharing startup success stories to cover over 1.17 billion Indian wireless network users. It is provided in 15 Indian languages.

ShareChat has been designed for accessible content sharing from WhatsApp entrepreneur stories. It has been designed to work on even the worst links-” Wherever WhatsApp works-and, its “users initially sent mostly text updates.

Founders: Jaydeep Barman and Kallol Banerjee

Industry: E-Commerce/Food Delivery/Food Processing

Estimated Valuation: $525 Million

Rebel Foods Services (Faasos) is a food supply startup stories that disrupt how people order and get food on the phone. They serve around 10,000 customers every day who order through their mobile app, startup success stories, and this number is growing significantly every month.

An internet connection is all you need to run our mobile app or our website. You can check out “Eat Good, Eat Exciting” in 15 cities in India and over 200 locations. “There’s a wide selection of breakfast options, Indian food boxes, Chinese, South Indians, Biryani and Rice combos, wraps, etc.

Fact: The trick throughout the operation is how Faasos entrepreneur stories work with its many brands in a single ‘cloud kitchen.’

53. Pepperfry

Founders: Ambareesh Murty and Ashish Shah

Industry: E-Commerce/Furniture/Shopping

Estimated Valuation: $300 Million

Pepperfry is an online shopping startup stories, home, and lifestyle that sells products with cash on delivery facilities. The startup success stories aim to be a one-stop shop for clients looking to spice up their houses.

Pepperfry was founded by Ambareesh Murty and Ashish Shah in 2012 and is headquartered in Mumbai, Maharashtra, India. Customers can sell their used furniture and, in return, get gift cards from Pepperfry entrepreneur stories that can be redeemed for any purchase made on Pepperfry.

54. Dream11

Founders: Bhavit Sheth and Harsh Jain

Industry: Fantasy Sports/Mobile/Sports

Estimated Valuation: $2.25 Billion

Dream11 is the biggest sports game in India, with over 30 million fantasy cricket, soccer, and kabaddi players and NBA players. Dream11 offers Indian sports fans startup stories to demonstrate their knowledge of sports.

From the next matches, fans can create their real-life team, score points based on their on-the-field performance, and compete against other fans' startup success stories. Dream11 helps sports supporters to increase their participation and get closer to the sport they love as a team owner, not just an audience.

Note: You can access Dream11 entrepreneur stories via the web/mobile site or the Android and iOS apps.

55. redBus.in

Founders: Ashish Kashyap and Phanindra Sama

Industry: Public Transportation/Ticketing/Transportation

Estimated Valuation: $138 Million

RedBus is an online bus ticketing startup story with a presence in India, Singapore, Malaysia, Indonesia, Colombia, and Peru, serving more than 5 million passengers startup success stories worldwide.

It simplifies worldwide travel for men. By creativity, RedBus specializes in finding alternatives. RedBus’ pride lies in the in-house talent of compelling, smart, passionate individual entrepreneur stories from different fields of expertise.

56. Mu Sigma

Launch: 2004

Founders: Dhiraj C Rajaram

Industry: Management consulting

Estimated Valuation: $1.5 billion

Mu Sigma’s startup stories go back to 2004 when it was launched. The Indian decision sciences company primarily offers its data analytics services. Founded by a former strategy consultant at Booz Alten Hamilton & PricewaterhouseCoopers Dhiraj Rajaram in 2004, Mu is an Indian privately owned firm headquartered in Chicago, Illinois. Mu Sigma is among the fastest-growing companies globally and has raised a cumulative sum of 163m in its funding over the years.

Dhiraj Rajaram’s startup stories of beginning and running Mu Sigma is amongst the most inspiring startup stories of all time. While starting, Dhiraj had no idea that he could get into entrepreneurship. One reason why he entered the entrepreneurship segment is due to his unending urge to learn.

The three factors that made Dhiraj Rajaram’s startup stories successful are:

• His unending urge to learn
• To separate the noise from signals
• The belief that innovation in business is nothing but a chance

You can visit Mu Sigma’s site here .

57. Clear Car Rental

Founders: Sachin Kate

Industry: Car Rental Services

Startup stories play a key role in helping inspire aspiring entrepreneurs by going through the hardships and challenges faced by other entrepreneurs to build a successful startup. Sachin Kate, the founder of Clear Car Rental, started his journey of hustling by selling newspapers at a young age since money was a big challenge for him.

Later, when he was in class 11th, he got a job as an office boy at a computer institute. Steadily, Sachin’s interest in computer science started increasing, and he pursued B Sc in Computers. He later worked on various website-building projects for the travel and hospitality industry.

He went on to launch the Clear Car Rental site in July 2010, when competitors like Meru Radio cab service had already settled in the market for a couple of years. Step by step, Clear Car Rental established its place in the market and offers its services across 210+ cities in India today. It has marked its place in providing unique local and outstation travel solutions to its users.

Check the Clear Car Rental site here .

Founders: Bhupinder Singh

Industry: Financial Services

Valuation : $187.5 m

InCred is an online credit provider for personal & business loans. It relies on data analytics to ease and accelerate lending and provides various financial products, including home loans, car 95 vehicle loans, education loans, and loans for SMEs. The startup stories of InCred talk about how Bhupinder Singh formed the company. Singh used to head the Corporate Finance division of Deutsche Bank before founding InCred.

The InCred platform initially received Rs 500-600 crore funding from Rajan Pai, MD & CEO at Manipal Group, and Gaurav Dalmia, Founder & Chairman at Landmark Holdings, IDFC PE, & Alpha Capital. The platform’s startup stories continued with InCred Finance’s acquiring InstaPaisa.com, a fintech platform, in 2015. Paragon Partners later invested Rs 25 crore in the company in March 2017.

Note: InCred aims to solve the credit problems of all its consumers with a focus on Consumer loans, Home loans, Education loans, and SME Lending.

Founders: Vidit Aatrey & Sanjeev Barnwal

Industry: Social e-commerce

Meesho is an Indian social e-commerce platform founded by IIT Delhi alumni Vidit Aatrey and Sanjeev Barnwal. The startup stories of Meesho are as unique as the concept of Meesho itself. Based in Bengaluru, Meesho enables small businesses and individuals to start their online stores via social channels like WhatsApp, Facebook, Instagram, etc. Autrey and Barnwal initially created FashNear and later pivoted to Meesho, a short-term meri shop, in 2015 end.

The startup stories for Meesho started when Aatrey and Barnwal met Anu, a Bengaluru housewife running her offline boutique by her name. Anu was passionate about her business and used the most readily available technique to expand her business- WhatsApp. She would buy her inventory and stock from suppliers through WhatsApp, who would send her pictures if a new collection on WhatsApp. Meesho’s startup stories adopted the entire strategy to build their platform for local businesses.

Note: Meesho already has over one crore resellers earning over Rs 25k per month by reselling on its platform.

Check Meesho’s site here .

60. ShareChat

Founders:  Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan

Industry: Social Media

ShareChat is an Indian social media platform developed by Mohalla Tech Private Limited and founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. The social media platform has over 60 million monthly active users across 15 Indian languages.

While the startup stories for such platforms have a usual curve, ShareChat’s popularity increased massively in India after the ban of Chinese products and apps, including ShareChat’s biggest competitor- TikTok.

ShareChat is a regional content platform allowing Indians to use the power of the internet without going through the English language barrier. It aims at bringing local, relevant content to smartphone users across India in Indian languages, including Hindi, Telugu, Marathi, and Malayalam. The platform now has over 160 million registered users and is on its way to becoming the most preferred social media platform in India.

You can visit ShareChat here .

61. KillerLaunch

Founder: Heena Vinayak

Industry: Information Technology, Internet

Estimated Valuation:

KillerLaunch.com is a platform aimed at launching careers in top startups in India. It allows recruiters to list job/internship openings, which job-seekers can explore and use to submit their applications.

As a user, you can use their perfectly designed filters to find a job you’ve looking for accurately. You can set filters according to the salary/stipend you wish to work for.

Fact: KillerLaunch allows you to work with leading startups in India. Find a job or an internship with the startup you’ve been dreaming of!

As long as you are looking for startup jobs, KillerLaunch will never fail you. Either find or start your own, KillerLaunch has it all!

62. Wow! Momo

Founders: Sagar J. Daryani, Binod K. Homgai

Industry: Food and beverage/ Fast food restaurant

Estimated Valuation: $120 million

Wow! Momo, India’s fastest growing momo chain started by classmates Sagar and Binod, began selling steamed momos from their six by six kiosk in Springdale Spencer in 2008. The food chain started from a garage in Kolkata, India.

Wow! Momo, an Indian chain of fast-food restaurants, started with a meager investment of Rs. 30,000 INR to Rs.860 Crore INR.

The company has expanded to Kolkata, Noida, Gurgaon, Mumbai, Chennai, Lucknow, Delhi, Bengaluru, Cuttack, Puri, Kochi, Bhubaneshwar, and Kanpur. Pam-fried momos became their USP. Serving delicious momos is their agenda.

Fact: Wow! Momo offers 16 different varieties of momos for vegetarians and non-vegetarians. For vegetarians, Wow! Momo offerings include corn and cheese, among others. They offer chocolate momos as well!

63. AddressHealth

Founders: Anand Laxman, Anoop Radhakrishnan

Industry: Healthcare

Estimated Valuation: $1.5 Million

AddressHealth is India’s first one-stop-shop pediatric primary healthcare service provider. The company is a pioneer in this field. Today, the company became the largest school health provider with its School Health program. Also, they run several Child Speciality Clinics. Recently, the company completed ten years of excellent healthcare service.

However, it is conducting several projects to complete medical examinations of students from head to toe.

Fact: Grand College Canada awards AdressHealth as “The Stars in Global Health-7”.

64. Flyrobe

Founders: Shreya Mishra, Pranay Surana, Tushar Saxena

Industry: Fashion

Estimated Valuation:   $2 million

Flyrobe is an on-demand wardrobe service that lets consumers rent clothes at a fraction of the retail price. Its service includes three-hour local deliveries and pickups. Flyrobe has been endorsed by 20 Bollywood celebrities on social media, which has helped to remove the stigma of used clothing.

The startup has raised $7 million from IDG Ventures, Sequoia Capital , and several angel investors.

Fact: Flyrobe also offers a brand new men’s collection, including jackets from international; brands, suits, and tuxedos traditional kurta pajamas and sherwanis sets from the best Indian designers.

65. Jumbotail

Founders: Ashish Jhina

Industry: Marketplace and business

Estimated Valuation: $12.7 million

Jumbotail was founded in 2015 by Standford University batchmates Karthik Venkateswaran and Ashish Jhina. Jumbotail connects Kirana stores with brands and producers via its marketplace. It claims to serve 30,00 Kirana stores via its full-stack e-commerce model consisting of its B2B marketplace platform, warehouses, last-mile delivery supply chain network, and a fintech platform for payment credit solutions to Kirana store owners.

66. DocTalk

Founders: Krishna Chaitanya Aluru, Akshat Goenka, Vamsee Chamakura

Estimated Valuation: $5 million

DocTalk is a doctor-patient engagement platform. This company mainly gifts doctors to develop better relationships with their patients, which causes a better quality of care.

67. SmallCase

Founders: Vasanth Kamath, Rohan Gupta, Anugrah Shrivastava

Industry: Stocks and exchange-traded funds

Estimated Valuation: $8 million

This fast-growing business in India is bringing a simplified investing approach to the growing middle class in India. In retrospect, they are very similar to other investment companies growing fast, such as Acrons and Stash.

Fact: The Bengaluru-based startup provides users with a professionally built basket of stocks called ‘small cases,’ allowing them to invest in portfolios of broker-partner stocks and exchange-traded funds (ETFs)

68. InstaVans

Founders: Vinay Goyal

Industry: Transport and Vehicle

Estimated Valuation: $2 million

InstaVans model transforms the conventional model of shippers spending hours calling up various truck operators to find trucks with free capacity while truckers struggle to market their availability. By offering a model that shippers an on-demand platform for shippers and truckers alike.

Fact: Instavan’s addressable market is estimated at $15 billion, or about Rs 97,000 crore a year, with an average cost of Rs 1,800 per trip. More than two million registered small trucks transport more than 1.5 million tonnes of goods.

Founders: Prashant Tandon

Industry: Pharmacy

Estimated Valuation: $36 million

1mg is an online pharmacy network and generic medicine engine. It allows users to find information about medicines prescribed by doctors and buy them. Users can discover drugs by categories under ailments, classes, companies, and brands. Its mission is to make healthcare accessible, understandable, and affordable for a billion Indians.

Founders: Anupam Agarwal, Karan Jain

Industry: Car rental

Estimated Valuation: $23.3 million

Revv is an Indian car-rental startup that offers multiple options to meet all your self-drive needs. The company was founded in 2015 and currently operates in 11 cities in India: Bangalore, Hyderabad, Chennai, Mumbai, Pune, Delhi NCR, Chandigarh , Jaipur, Vizag, Mysore, and Coimbatore.

To date, Revv has a fleet of around 1,000 vehicles and claims to have served around 300,000 users. It has its main office located in Gurgaon, India.

71. TravelTriangle

Founders: Sankalp Agarwal, Sanchit Garg, Prabhat Gupta

Industry: Travel and Tourism

Estimated Valuation: $34.9 Million

TravelTriangle is an exciting new way of buying trips online in India. One of India’s best-growing companies, TravelTriangle, promotes local travel agents and gets you the best flights from them. They have created a marketplace where travelers can interact with local travel agents. That same marketplace also empowers local travel agents to compete online with big fishes…

Fact: According to the VCCEdge report, Venture capital (VC) and private equity (PE) funds invested $115.69 million across 13 deals in the travel segment in 2014. In 2013, there were nine transactions of $8.2 million.

72. BiggBang

Launch: 2020

Founder: Applancer Services Pvt Ltd

Industry: Coworking spaces and office spaces

Estimated Annual Valuation:

BiggBang provides perfect coworking spaces and office spaces for rent. The coworking space is located in three cities: Chandigarh, Mohali, and Panchkula. BiggBang has many top-level facilities, which make it one of the best coworking spaces to work!

Recently BiggBang has also launched a young startup program to provide free spaces to startups in return for a small share in their revenue.

BiggBang also provides hot-desking facilities and private office spaces.

Visit their website here.

73. Lenskart

Founder: Peyush Bansal

Industry: Opticals, eyewear retail chain

Estimated Annual Valuation: Rs. 310.9 crore

Lenskart was founded by Peyush Bansal, who launched Lenskart in 2010, and Amit Chaudhary and Sumeet Kapahi in 2010. Peyush, a former Microsoft employee, also founded Valyoo Technologies, a parent company of Lenskart.

Lenskart offers more than 5,000 styles of frames and 45 unique types of high-quality lenses. The latest eyewear trends are an homage to a group of interior designers and styles that keep tabs on the latest trends.

Founder: Naveen Tewari

Industry: Mobile Ad network

Estimated Annual Valuation: Rs. 384.21 crore

The founder and CEO of InMobi mobile advertising network giant, Naveen Tewari, has come a long way. Naveen is a trained engineer, studied at Harvard Business School, and worked for McKinsey’s information company.

Today, InMobi can strike a chord with itself and call itself a global company. Besides India, it has offices and operations in Australia, Taiwan, the US, UK, France, Italy, Russia, Germany, China, and more. Although it only launched in China in late 2011, Naveen described InMobi as “one of China’s largest advertising networks.”

75. Zerodha

Founder: Nitin Kamath

Industry: Stock brokerage company

Estimated Annual Valuation: Rs. 850 crores

The founder of Zerodha, “Nithin Kamath,” before founding Zerodha, worked at the call center at night and traded in the morning hours. At the age of 17, he was introduced to the stock market by his friend and has since started trading.

The firm did not spend money on advertising or marketing its company. They do not make ads.

They make money by charging a lump sum of Rs. Twenty futures, options, and internal trade. In contrast, some competitors charge more than this based on the percentage of sales sold. Its business model in which it operates is ‘low margin – high volume’.

76. Gradeup

Founder: Shobhit Bhatnagar, Vibhu Bhushan, and Sanjeev Kumar

Industry: The education sector

Estimated Annual Valuation: Rs. 30 crore

Split distance is a freemium platform. Anyone preparing for the competitive exams can download the app and visit the website to prepare for the appropriate exams – they can join the community – share with peers and mentors to answer their doubts, and access the preparation like previous years' papers, etc.

Additionally, some paid services on the platform such as)) Green card – Purchase Test series and b) Classroom – Live classrooms, aspirants who can add extra value to their preparation.

77. OkCredit

Launch: 2017

Founder: Aditya Prasad

Industry: Online payment merchant

Estimated Annual Valuation: Rs. 654.4 million

OkCredit is a solution based on small business owners and their customers to record credit/payment transactions nationwide. Using a computer, OkCredit reduces the merchant’s burden of keeping and counting paper accounts. It also allows them to send group notifications to customers during delays or missed payments.

78. NinjaCart

Founder: Thirukumaran Nagarajan, Vasudevan Chinnathambi, Kartheeswaran KK, Ashutosh Vikram

Industry: Fresh farm supply chain

Estimated Annual Valuation: Rs. 66.27 crore

Ninjacart was discovered in 2015 as a B2C hyperlocal food delivery organization. Their main goal is to help retailers take their items online and deliver quality food to consumers less than 60 minutes from ordering scales. This was still a novel concept back then.

Initially, about 7,000 farmers were on its platform, but on average, 2,000 transactions every month. The production arrives daily between 4.00 pm and 6.00 pm, with some farmers traveling up to 400 km to make the drop.

79. Bewakoof.com

Founder: Prabhkiran Singh

Industry: Ecommerce clothing

Estimated Annual Valuation: Rs. 400 crore

Bewakoof is a fashion brand that lives to create creative and high-quality clothing for a fashionable, modern Indian. Bewakoof was introduced to the goal of creating impact by innovation, honesty, and thinking.

Bewakoof.com started with an investment of Rs 30,000 and received a seed subsidy after six months of work.

80. GoaBrewing Co.

Founder: Suraj Shenai

Industry: Brewery, beverages

Estimated Annual Valuation: Rs. 125 crore

From choosing the most sophisticated styles to presenting them to the entire quirkier packaging, they had my heart from the moment I set my eyes on the Eight Finger Eddie IPA. Pineapple Saison follows next, and to me, these two are bees made with great skill. Sensitivity is only available in Goa at the moment. The good – is there is no need to finish the beach kings on the beach.

81. BulkMRO

Founders: Devang Shah, Gaurang Shah

Estimated Valuation: $12.7mn/year

Bulk MRO is a Mumbai-based startup that provides a one-stop-shop industrial product solution to the marketplace. This business has a B2B model. Launched in 2015, it has already raised revenue of 25 crores from seed funding.

Devang claims that Bulk MRO acts as a ‘big seller’ to large corporate customers and controls the entire MRO pool or indirect retailers through their platform. It eliminates several customer inefficiencies, including decreased order durability, GST compliance, and malfunction.

Founders: Naveen Tewari

Industry: AI

Glance, a major marketing component of InMobi Group, uses AI to provide personal information to its users. The service replaces the blank screen with relevant local news, news, and unusual games. Late last year, InMobi acquired Roposo, a Gurgaon startup, which enabled it to launch short-form videos on the platform. Google also invests in Roposo.

It has 33 million active users working every month. The users can spend about 20 minutes consuming content in many forms in more than ten languages ​​in the app daily.

Founders: Vijay Arisetty

Industry: Mobile application

Estimated Valuation: $170 million

MyGate has allowed users to opt out of data-sharing agreements with applications such as Swiggy and Dunzo with the “pre-approval” of delivery staff. The app no ​​longer authorizes visitors to bring their cell phone numbers to the gate if they are permitted to enter.

MyGate has voluntarily implemented the European Union’s General Data Protection Regulation (GDPR) standards, considered the most comprehensive data privacy laws. Compliance with the GDPR is not required for companies operating within India.

Founders: Amit Gupta

Industry: E-vehicles

Estimated Valuation: $14million

Yulu was founded to tackle traffic congestion and its product – the air pollution it causes. “One-third of the air pollution in the city is caused by cars. In Yulu, our aim is not only to reduce traffic congestion but also to do something about road pollution,” said Amit Gupta, Co-Founder and CEO of Yulu Bicycles.

85. CleverTap

Founders: Suresh Kondamudi

Estimated Valuation: $35million

CleverTap has served over 8,000 customers globally. It helps the websites to grow and maintain their users for a lifetime by several. Engaging and retention programs are offered by various means.

Many renowned companies like Vodafone, Star, Sony, Domino’s Pizza, Gojek, Cleartrip, and BookMyShow have been known to use CleverTap to engage and retain customers on several sites. The startup has opened its headquarters in Singapore and planning to expand further.

Founders: Akshay Joshi

Industry: Environmental Intelligence

Estimated Valuation: $6 billion

Ambee is an Indian-based startup that provides real-time environmental status regarding the weather, humidity, temperature, UV, and all such parameters. It provides all such information to the businesses that work depending on weather parameters like the agricultural sector.

According to WHO, there should be a weather sensor every square kilometer to measure the weather accurately, but that can’t be seen in India. Hence the company has come up to help such startups by providing open data sources.

87. Doubtnut

Founders: Aditya Shankar

Industry: Educational app

Estimated Valuation: $ 50 million

Doubnut is an online platform to help students with their academic doubts and classes. Students facing any problem while solving any question have .to upload the photograph of their problem simply, and they will get the answer to their doubts within 10 seconds with a full video explanation.

88. Skillsmatic

Founders: Dhvanil Sheth

Estimated Valuation: Rs. 60 crore

Skillsmatic develops new educational products to build basic skills in young children aged 3 to 9 through fun learning techniques. The firm delivers products such as writing and erasing work mats, educational games, and STEM toys. Their main aim is to help the kids learn and apply key concepts throughout the play. It is one of the 17th launches from Surge’s first team.

Founders: Krishna Kumar

Industry: Agribusiness

CropIn has merged the agriculture sector with technology and generates AI-based data to provide SaaS solutions to various Agri-business worldwide.

Using the latest AI, Machine Learning, and Satellite Imaging, CropIn creates a network of all these stakeholders, empowering clients such as banks, insurance companies, government, development agencies, agricultural companies, agricultural enterprises, farm machinery companies, food processors, and vendors to analyze and interpret data to get real-time insights on static plants.

90. Avaada Energy

Founders: Vineet Mittal

Industry: Energy production

Estimated Valuation: USD 15 million

Avaada Energy is a startup with an independent energy producer (IPP) for renewable energy projects. It is a Mumbai-based firm and a green energy company that promotes sustainable energy through its use and open access solutions in the solar, wind, roof, and hybrid markets. The company works with various businesses, supporting them in realizing business objectives through environmental sustainability programs and social commitments, producing beneficial results.

Founders: Sachin Bhatia

Industry: Shopping Network

BulBul is an online shopping app, and customers can use the video feature for shopping purposes. It is based in Gurugram and has a motive to make online shopping convenient and social-friendly by helping the customers make shopping easy.

The customers don’t have to read the product description and can simply see the video of it in several languages. It serves to help the women of the country with easy and convenient shopping.

92. Skyroot Aerospace

Founders: Pawan Kumar Chandana

Industry: Aeronautics

Estimated Valuation: $15 million

Skyroot aerospace is an India-based startup that has successfully launched its missile in the sky. It has now become the first private company to build an indigenous rocket engine on its own!

The Hyderabad-based startup aims to make India independent by building homemade missiles. It was founded by two former ISRO scientists, Pawan Kumar Chandana and Naga Bharath Daka. It also builds small satellite launch vehicles.

93. Hansel.io

Founders: Varun Ramamurthy Dinakar

Industry: Deep tech

Estimated Valuation: $5.4million

Hansel.io is a B2B startup that helps resolve issue like app hanging without updating the app. It provides a convenient speed for an app to work to have a seamlessly fast experience.

The developers can fix any crash using various advanced tools like hotfix and diagnosis from a single point.

94. Streak AI

Founders: Harsha M

Estimated Valuation: $1.3 million

Now traders can create algorithms with Streak AI to generate trading signals without coding! Streak AI has claimed to be one of the few sites worldwide where users can generate unique algorithms to create trading signals. Hence buying and selling stocks have become easy with Streak AI!

95. Terraview

Founders: Prateek M Srivastava

Industry: Image processing

Estimated Valuation: $815,000

A SaaS-based startup, Terraview helps by providing drones and AI-based image-building solutions that help maintain vineyards across the country.

Terraview’s advanced tools help farmers to detect and analyze areas of canopy cover, soil hydration, weather prognosis, pruning, and detection of bacteria and fungus, and pest infestations, which can’t be done normally without such tools.

Founders: Nikhil Tripathi

Industry: B2B agriculture

Estimated Valuation: $200billion

Bijak is a B2B agribusiness platform that offers buyers and sellers better prices, more operating costs, and better performance. The Gurgaon-based company ensures immediate loan disbursement, reduces costs, eliminates waste of resources and a convenient payment channel, and operates as a bookkeeping app.

Bijak aims to bring accountability and transparency to agricultural prices through a buyer/seller rating system based on real-time transaction data. Speaker users can use those standards to identify and trade with trusted partners.

Founders: Heshan Fernando

Estimated Valuation: Not disclosed.

Due to the COVID-19 pandemic, everyone has been stuck in their homes. This has made hospital consultations for people a bit difficult as people are hesitant to visit hospitals due to fear of catching the virus. oDoc is a new telemedicine app that conveniently helps people consult a doctor over audio, video, or texts in their homes’ safe environment.

Download the oDoc app and consult the doctor about your health problems.

98. Epigamia

Founders: Rohan Mirchandani

Industry: Food; Greek-yogurt

Estimated Valuation: INR 110 Crore

Who doesn’t loves yogurt? Epigamia was launched in 2008, and since then, the startup has acted as a game-changer for the industry. The firm has launched yogurt in many flavors and variants, ensuring everyone falls in love with it!

The Mumbai-based firm has also been endorsed by popular celebrities like Deepika Padukone and has generated many funds in several rounds.

99. Nemocare

Founders: Pratyusha Pareddy

Estimated Valuation: $1 million

NemoCare is a startup with the main motive to prevent infant and maternal mortality due to various underlying conditions. From a planned blueprint, device, and performance, NemoCare smart baby monitor has embedded technology in its pocket and is supported by a team of user experience and designers of a user interface (UX / UI), software developers, and embedded engineers.

This device also provides comfort in the form of haptic vibrations in a child’s foot, as a first step towards controlling stress when an apneic episode is detected, assisting physicians in emergency emergencies.

Founders: Srinivas (Vasu) Sriramdas

Industry: Online training

Estimated Valuation: $4billion

Edyst helps college students and working professionals by providing them training via online video classes. The site currently has two popular and high-demand courses that ensure selection in MNCs like TCS and Infosys.

The other courses aim to help the student for companies like Amazon and Uber that can help them make at least $126 million a month.

FAQs – Frequently Asked Questions about Startup Success Stories

1. do you need to study business to have startup success stories.

No, you do not need to study business as a subject to build a successful startup. However, that doesn’t mean you can start a business without any knowledge of the market. While starting a startup, it is imperative to study the market trends to build strong startup success stories .

2. Is starting a YouTube channel a startup?

If this question had been asked ten years ago, some would have laughed. But today, with advancing technology and digitalization, many individuals are starting YouTube channels with the only aim of earning money. Yes, a YouTube channel can be considered as a startup, especially one started by internet entrepreneurs. YouTube channels with successful startup stories are usually the ones that function as a whole company and produce content for their YouTube channel .

3. Are their startup success stories about YouTube channels?

Many YouTubers have contributed to building a strong digital community in our countries. Their YouTube channels are startup success stories for many and have been able to accumulate a following of millions.

Some of the startup success stories of YouTube channels are of:

• BB Ki Vines
• Sandeep Maheshwari
• Technical Guruji
• Mostly Sane
• Flying Beast
• Mumbiker Nikhil

4. How does yourstory contribute to making your startup stories?

Successful startup stories are not made in a day. They are yourstory of the highs and lows you faced in your entrepreneurial journey that make startup success stories. These are the startup success stories of inspiring entrepreneurs who paved the way of innovation and dreams to build an empire.

Startups are taking over the world with their innovation and improved convenience, and these 12 Indian startups have succeeded in the cut-throat competition in the market amongst different brands. The greatest lesson from these startup success stories is to have the strong willpower to give up.

How this Power Couple Launched an Ethnic Online Marketplace to Touch Nearly $2 Mn in Revenue

How this bootstrapped startup aims to become world’s most acclaimed saas firm, d2c: how it grew to be india’s best supply chain concept, startup jobs: a trend that is boosting employment in the new era, ola electric raises $50 million in debt funding as it prepares for ipo, navigating the cosmos: meet india's top 10 astrologers of 2024, nirmala sitharaman supports women entrepreneurs, highlights increase in women on company boards, irdai approves creation of online insurance marketplace "bima sugam".

• Startup of the week

Cred Case Study: The Successful Story of a Fintech Startup

| 4 minutes read

An Indian Fintech Startup, Cred, entered the unicorn club on April 6 th, 2021. CRED had shown a strong footprint and became one of the most successful startups in recent times. Bengaluru, India Based Startup, made its name big, but it has its true story starting from Zero to billions. Although the road was not easy, they made the impossible possible and showed the strength of the Indian startup .

The company was established in 2018 and had a valuation of approximately $2.2 billion. Many other startups like Flipkart and OYO took more than ten years to reach a similar valuation level. 

What is their Business model?

The startup is based on the “Hole and hook model”. It is a common problem that many credit card users don’t pay their credit card bill on time. So the business model of Cred encourages holders to complete payments on time by providing some exclusive rewards including 100% cashback.

The company found the ‘hole’ (flaw) in the credit card payment system and provided a ‘hook’ in rewards. They offer attractive rewards to their customers, which makes their product a brag-worthy proposition.

About the founder

Kunal Shah was also the co-founder of ‘freecharge’. Coming from a Gujarati family and a non-tech background, he is currently the founder of two big tech companies. He was motivated to start CRED after research and understanding the loophole in the overall credit card payment system. He is also the current CEO of the company Cred.

Also Read: Startup Case Study: How Byju’s is Disruption the Indian Edu-tech Sector?

What is their marketing strategy.

The marketing campaign of CRED is universal. They have implemented an aggressive marketing strategy to improve the value of their product. Surabhi Capoor is the brand and product marketing head at CRED.

The company’s marketing department came up with unique advertising ideas that made the brand larger than life. For example, the latest ad featured Kapil Dev (Former Cricketer) acting like a Ranveer Singh that pulled viewers because no one had seen him in this avatar before. Apart from this, during IPL (Indian Premier League), Cred starts to increase its awareness before the beginning of the IPL like the way Vodafone used to do by introducing Zoozoo (character).

Further, the company was marketed through various other celebrities on social media platforms . Meme marketing also worked for the company, and thus the awareness of the brand is on the rise.

What services do they provide?

The company started with just credit card payment services, but now it is expanding its reach in different sectors. The CRED app has more than 60 lakh users, and the number is increasing. 

Listing the services provided in the app.

• It allows you to manage all your credit card payments in one place.
• The app notifies your regular payment details and due dates.
• It offers rewards and cashback for new users.
• The company provides CRED points on the completion of payment, and these points can be used to avail various vouchers and cashback.
• The payment method is hassle-free.
• They have started providing services for rent, loans, and insurance.

How Credible are they?

The company assures total privacy to the customers (claimed by the company). They deal with the valuable financial data of the customers, and they offer complete privacy on it. With such attractive rewards and enhanced security, it is trusted by its users. In just 2 years, they have successfully reached a million consumer base, and their number is ever increasing. 

What is their Mission?

The mission of the company is understood by everyone. They want to improve and enhance the credit card payment system. Despite not making any profit in 2019 and 2020, they have eventually gained the trust of their users. They used the “reward and punishment tendency” effectively to attract and establish the customers base.

CRED & their Vision

CRED’s business model is futuristic. They want to develop themselves in diversified sectors like insurance, rent, shopping, loans, and realty payments. The company also focuses on a futuristic revenue model. 

It aims to generate revenue through merchandising, commission and consulting. They can also use this vast customer base for sales pitching and generate good fortune from it.  

How are they Funded?

CRED is one of those legendary startups that got funding right before its execution. This was made possible by the brilliant execution of the founder Kunal Shah. The company has made a loss of 63.90 crores and 378.89 crores in 2019 and 2020, respectively. Despite these losses, the company is trusted by its investors.

The company has around 28 investors and 7 lead investors. The lead investors are listed below:

•         Dragoneer Investment Group.
•         Tiger Global Management.
•         Sofina.
•         DST Global.
•         Coatue.
•         Falcon Edge Capital.
•         Insight Partners.

The company has raised funding of around $471.3 million from investors. The company’s other investors are Ribbit Capital, Gemini investments, Sequoia Capital India, and Rainmatter Capital.

Who are the Brand Partners?

The company offers different rewards and vouchers for customers. It has successfully bagged many reputed brands as its partner. Some of the esteemed brand partners are:

The story behind their Struggle and Success

Kunal Shah faced a serious dilemma before starting the company. He was offered to become an investing partner in Sequoia Capital of India. But the entrepreneur chose to start a company rather than become an investor. 

The company has also registered itself as an IPL sponsor and has started building some revenue. Despite making losses in the first two years, it has continued to provide valuable services to its users. The company has a futuristic revenue model, and thus it is trusted by its investors.

Born in the family of entrepreneurs and have inherited the same. Started building applications in order to pay for my tuition. Later founded a tech company, marketing agency , and media outlets.

About the author

Related posts.

Feb 20, 2024 | Analysis ,  Investments

How to invest in the stock market: a guide for beginners.

Nov 13, 2023 | Marketing ,  Sales

The advantages of personalised tote bags featuring your brand logo.

Nov 13, 2023 | Marketing

Local seo for real estate: dominating your local market.

Aug 14, 2023 | Investments

Top reasons for investing in gold, get updates to your inbox.

Thanks for subscribing! Please check your email for further instructions.

Recent Tweets

• Screen Reader
• Skip to main content
• Text Size A
• Language: English
• Case Studies
• EXIM Procedure

Media & Events

• Image Gallery
• Media Coverage

Other Links

• GI of India
• Experience India
• Indian Trend Fair 2022
• India Organic Biofach 2022
• Gulfood Dubai 2023

The emergence of India as a Global startup hub

Recent case studies.

In recent years, India has rapidly emerged as a global powerhouse in the startup ecosystem. With a vibrant entrepreneurial spirit, a massive pool of skilled professionals, and a growing appetite for innovation, India has transformed into a hub for startups across various sectors.

The country's startup ecosystem has witnessed an unprecedented surge, supporting a culture of innovation, risk-taking, and technological advancements. India's remarkable journey to becoming a global startup hub can be attributed to a combination of key factors, which have propelled its growth trajectory to new heights. India is fast emerging as a start-up nation. The Indian technology landscape has seen tremendous growth towards the creation of innovative startups and has emerged as the 3rd fastest-growing hub for technology startups with more than 4,200 start-ups creating over 80 thousand jobs.

At the heart of India's emergence as a global startup hub lies the unwavering support and encouragement from the government. Realizing the potential of startups as a powerful engine of economic growth and employment generation, the Indian government has implemented a series of policy reforms to nurture and boost the startup ecosystem. Initiatives like "Startup India," launched in 2016, have provided startups with a conducive environment to thrive. These policy reforms have laid a solid foundation for startup growth through tax exemptions, fast-track patent registrations, and access to government-aided funding.

Furthermore, the surge in investor confidence has been a game-changer for India's startup ecosystem. Domestic and international investors have displayed a keen interest in funding innovative and promising startups across diverse sectors. This influx of capital has fuelled growth and empowered entrepreneurs to think big and scale their ventures.

  Indian Startup Ecosystem witnessed exponential growth in the past few years (2015-2022):

Indian Unicorns are flourishing in the fast-paced and dynamic economy of today. These startups are not only developing innovative solutions and technologies but are generating large-scale employment. Till FY17, approximately one unicorn was being added every year. Over the past four years (since 2017-18), this number has been increasing exponentially, with a whopping 66% year-on-year (y-o-y) growth in the number of additional unicorns being added every year. As of May 31, 2023, India is home to 108 unicorns with a total valuation of US$ 340.80 billion. Out of the total number of unicorns, 44 unicorns with a total valuation of US$ 93 billion were born in 2021 and 21 unicorns with a total valuation of US$ 27 billion were born in 2022.

The years 2021, 2020, and 2019 saw the birth of the maximum number of Indian unicorns with 44, 11, and 7 unicorns coming each year, respectively. COVID-19 has caused a great amount of socio-economic suffering globally, but it is during this time that resilient Indian Entrepreneurs have worked effortlessly to not only contribute to the economy but also contribute toward COVID-19 relief efforts. In 2020, there was the birth of more than 10 unicorns. It's raining unicorns has been the motto of the year 2021 with 44 unicorns pumped in the ecosystem and many unicorns waiting in line.

Ccumulative Unicorn Count in India (As of May 2022)

India's startup ecosystem has come a long way, from obtaining its first unicorn in 2011 with "Inmobi" to reaching 100 in just over ten years. Moreover, 50% of Indian firms achieved unicorn status within five years of their founding, thanks in large part to widespread digitalization during the period immediately following 2016. This marked a significant uptick in the startup sector.

Mensa, GlobalBees, and Cred Avenue became the fastest startups to enter the coveted unicorn club in record time – at six months, seven months, and 1.5 years, respectively. Other startups that achieved a billion-dollar valuation in record time include Paytm Mall, Glance, Ola Electric, Spinny, PharmEasy, etc.

India added 44 unicorns in 2021 alone, significantly more than the 37 companies that passed the US$ 1 billion value threshold in the ten years prior put together. In addition, India produced 14 more unicorns in the first four months of 2022, including LEAD School, Fractal, DarwinBox, XpressBees Logistics, Cred Avenue, etc. In the first quarter of 2022, Indian entrepreneurs raised over US$ 10 billion in funding, up from US$ 5.7 billion in the corresponding period of 2021, according to statistics from Venture Intelligence. Despite the doubts of private market investors who favour a "wait and watch" strategy because of global challenges, this is significant growth.

India's rich talent pool has played a pivotal role in its rapid startup growth. The country's education system churns out a vast number of skilled engineers, developers, and business professionals annually, providing startups with a steady stream of talent. The technological process of India's workforce, particularly in information technology and software development, has enabled startups to harness cutting-edge technologies and develop groundbreaking products and services.

The digital revolution in India has opened boundless opportunities for startups. With the widespread adoption of smartphones, affordable internet access, and digital payment platforms, startups have been able to reach a vast and diverse consumer base. The "Digital India" initiative has further bolstered digital infrastructure across the country, creating a favourable environment for startups to thrive in the digital era.

India's startup culture is vibrant, dynamic, and inclusive. An array of startup events, networking forums, and incubators/accelerators have fostered a spirit of collaboration, learning, and mentorship. Major cities like Bengaluru, Mumbai, and Delhi-NCR have emerged as bustling startup hubs, attracting talent from every corner of the nation. The presence of co-working spaces and startup campuses has created a sense of community and camaraderie, driving collective progress in the ecosystem.

In terms of startup hubs, Bengaluru took its spot back as the top startup hub from Mumbai, with Bengaluru-based startups raising US$ 285 million, slightly higher than US$ 241 million raised in August 2022.

Mumbai slid to the third spot with US$ 92 million, having secured pole position in August 2022 with US$ 585 million. Delhi NCR rose to the second spot, with the startups based in the region raising US$ 251 million in September 2022.

As of February 28, 2023, the government has 92,683 startups recognised under the Department for Promotion of Industry and Internal Trade (DPIIT).

The start-up India project was launched by the central government on January 16, 2016, to foster a strong ecosystem for the promotion of the country's expansion of innovation and entrepreneurship. There are formal policies in 31 out of 36 states and union territories in India.  There is no specific policy in the two states of Ladak and Arunachal Pradesh. Post the launch of the Startup India Project 2016, there was a huge development in the startup policies in India. Such regulations are important to ease the process of following rules and providing incentives which eventually creates a favorable atmosphere for entrepreneurs.  Many of these regulations talk about the entire development of the startup ecosystem in the country by offering incentives to various startup actors like incubators, colleges like the IITs, and other higher education institutions.

India lays the foundation for government support to create a vibrant startup ecosystem in the country. Such as "Simplification and handholding," "Funding support and incentives," and "Industry-academia partnership and incubation" are covered. As part of the Start-up India Initiative, the government implemented the Fund of Funds for Startups (FFS) and the Start-up India Seed Fund Scheme (SISFS) to provide financial help at various stages of a start-up business's lifecycle. Both programmes are in place across India and are reportedly assisting startup founders in getting a foothold in their respective industries.

Click here for more information.

Not a member

[ Uni Square Concepts Case Study]

Startup growth case study of our marketing & advertising agency in india: uni square concepts, this is a success story of a marketing and advertising agency in india. our advertising agency is headquartered in new delhi. established under the dynamic leadership of its promoter uday sonthalia , uni square concepts is known for its expertise and perfectionism. the team is adept at creating tv commercials and provides all kinds of branding solutions and online marketing strategies to maximize the growth potential of clients . we also specialize in generating original content. the following use case of advertising agency revenue growth is a detailed account of the birth and growth of uni square concepts , an up-and-coming advertising agency. the startup growth case study in india also presents the role of the founder in this growth and thus illustrates the importance of good leadership and the different facets of the experiences and learning of a startup. the success story of marketing and advertising agency in india aims to present the journey of this organization, in as much of its entirety as is possible and also to do justice to this story of immense hard work and willpower..

• Uni Square Concepts

GROWTH OVER THE YEARS OF UNI SQUARE CONCEPTS

The founder, Mr. Uday Sonthalia is the example of a perfect entrepreneur in this startup growth case study in India. Having started the business with nil funding or capital, he has had to face all organization challenges with stoic belief and hardwork. He promoted the business through financial bootstrapping and made the business self-sustained within a short period of time. While making this success story of marketing and advertising agency in India, instead of looking to manage the challenges using short-term method, he set up long-term approaches which have made the organization sustainable in the long run while also creating an environment for growth, as highlighted in this use case of advertising agency revenue growth. For a person who reads the organizational journey over the years, it cannot help but be noticed that it has always been well-adapted and adjusted to the changing trends of the industry. The founder upholds the importance of his values and ethics above all. He firmly believes that these are the identifying characteristics of any good leader and follows the same. Uni Square Concepts is a classic example of a success story of marketing and advertising agency in India!

Creative & Operations Associate, uni Square Concepts

Situated in india , advertising for the world ..

[ BIRTH OF AN IDEA, THE BIRTH OF THE COMPANY ]

Inspiration behind the launch of the company.

Exploring new dimensions of creativity has always been the underlying ideology for any work done by  Uni Square Concepts . This ha led our story to be counted as a success story of marketing and advertising agency in India. This was also one of the core ideas upon which the company was founded. The company was started with a view of exploring all possible venues, thus being able to provide suitable solutions for clients. The idea was to be equally present in all fields of work, to ensure that no work was left behind due to lack of exposure in that field and that the client’s propositions were taken forth in the right direction.

The ideology of the company was the brainchild of the Founder/CEO, Mr.  Uday Sonthalia . Genetically blessed with business and entrepreneurial abilities and having been educated in the top schools of the country, the founder was always an inquisitive young man with a penchant for ideas, creativity and entrepreneurship. With an eye for recognizing potential in little ideas which can eventually become huge accomplishments, he has been the driving force behind the growth of the organization, making Uni Square Concepts a startup growth case study in India.

For any startup to succeed, the untiring spirit of the entrepreneur/founder is of utmost importance. Uday Sonthalia knew this in the success story of his marketing and advertising agency in India. Especially for an organization such as Uni Square Concepts, which provides all-round marketing solutions, the challenges faced are many. Although profits are a very important goal, the brand-building part of the process is indispensable. Uni Square Concepts has had to undergo several challenges along the way of becoming what it is today, and providing a startup growth case study in India. With an ever-changing and adaptable work mode centered around a strong core, the organization has found the perfect balance to survive the challenges of this highly competitive industry.

The founder, although having a young organization, has done something that no other up-and-coming organization would do: share his knowledge with students in the form of workshops and events. Being a startup and taking up  events  like the Annual Entrepreneurship Summit, which was hosted by Uni Square Concepts in 2014 and 2016, requires immense foresight, planning and confidence, which the founder has had from day one. Further accomplishments are listed in the next sections of this use case of advertising agency revenue growth. This again led to another challenge, which is still ongoing. In today’s market scenario, it is difficult for the company to find hard-working and experienced people to employ, because such people with experience are already working in bigger firms. People from younger generations, who have maybe just finished college, require training even after they have been employed. Thus, finding hardworking and talented people with a penchant for learning is a hard task.

[ STRENUOUS SITUATIONS, DEMANDING TIMES ]

The challenge.

In today’s competitive scenario, a startup faces many struggles, right from obtaining new  clients  and retaining them, unavailability of HR, legal issues, marketing and management, organizational constraints, and many more. Surviving beyond these as an organization requires immense willpower, forethought and planning on the part of the founder.

FIRST MAJOR CHALLENGE One of the first challenges faced by Uni Square Concepts was sourcing clients. Being a startup, it was difficult in the initial stages to get good clients who would trust this young organization with their work. This forms the basis of this startup growth case study in India. At that point, the team started talking to their contacts and prepared a marketing strategy for the organization. They started listing Uni Square, their tariffs and packages in publications. Even after they started getting these clients, the major problem was that of getting paid on time. No one was willing to pay them for the work they did; instead, the clients used to get work done and not pay the company. This resulted in losses for the company. A solution had to be arrived at and they did find one: advanced payments. The concept of advanced payments is non-existent in the advertising industry but due to the quality and ethicality of work, Uni Square was able to find good clients who were willing to pay in advance. This trust was important for the company’s growth. The industry standard defying practice, contributes to this success story of marketing and advertising agency in India.

CROSSING THE HURDLE OF GETTING THE FIRST CUSTOMER The organization’s first client was a garment exporter, who approached the company for its services in September 2013, the month after the company was started. The budget was of merely Rs. 2,000 and after the work was done, the profits left were only Rs.70. This use case of advertising agency revenue growth will highlight further the dramatic change of events and the recipes of success. Even though the founder doesn’t come from a financially poor background, he worked with dedication. Not considering the profit margin, he worked through the night to maintain deadline and deliver a satisfactory experience to the customer. This ideology was implemented not only for the first customer, but also for many other customers who trusted the company in its initial stages. The hard work and efforts paid off and slowly the company started developing a trust in its customers and started growing. Only after powering through the initial years in this manner, has the company risen to such a position that they can now demand value and clients also happily provide them with the same.

ANOTHER MAJOR CHALLENGE WAS THAT OF HUMAN RESOURCES It was difficult to find talented and hard-working people to recruit. Since they were a startup, they did not have any policies or legal documents laid down for the new employees. Only a basic offer letter was signed, which led to these new employees slacking off at work. This was when they decided to formulate proper legal documents and employment policies; everything would be on paper henceforth. It also acted as a major stepping stone in this startup growth case study in India. This again led to another challenge, which is still ongoing. In today’s market scenario, it is difficult for the company to find hard-working and experienced people to employ, because such people with experience are already working in bigger firms. People from younger generations, who have maybe just finished college, require training even after they have been employed. Thus, finding hardworking and talented people with a penchant for learning is a hard task.

OTHER CHALLENGES Besides these organizational difficulties, the major threat the organization faced from outside was legal issues. For an organization to be truly ethical, the software they use for official purposes must be paid for and not pirated. This was what Uni Square Concepts was also adhering to. Being a startup with no capital, slow client sourcing and a low income flow, did not stop them from being ethical. All the software they use, were properly purchased in spite of the costs; all their initial income was invested in good software. For softwares, which were too expensive and of less utility, they found cheaper but equally effective alternatives because ethics is a core value at Uni Square Concepts. However, the software providers kept contacting them every year, questioning their integrity. This was a blow to their morality, but they weathered these struggles and stood strong. A software provider even audited their office, with the motive of finding unethical practices, but left after checking their spotless records. These ethics and high moral standards were the primary reasons for their ease of business, even during demonetization and the introduction of GST (Goods and Services Tax in India).

Now, the foundations are laid, proper systems are in place and the organization has experience and knowledge, goodwill and assets (well-built office, world class website etc.). The startup growth case study in India has taken an all new shape. They have earned sustenance and a profitable position. The challenge that they face right now is further growth in the market and taking the organization to the next level. Looking to compete with the top agencies and entering that league, the organization is facing the challenge of getting recognition. The business must also become self-sustaining both financially and operationally. This means that, even in the absence of the founder, the activities must not come to a halt. This is the next big challenge which they face. Nevertheless, this doesn’t defy the success story of this marketing and advertising agency in India.

[ Outcome ]

Right from its launch in August 2013, the company has been striving to establish themselves as a multi-faceted company, making this article a top use case of advertising agency revenue growth. With their first customer, a garments exporter, Uni Square Concepts has only been powering forward in their journey through several challenges. With the launch of their website in January 2014, there has been a steady growth in their organization’s strength. The website version 2.0 was also relaunched in March of the same year. This again reflects the importance of keeping up with the changes in the industry and adapting to new trends.

That same year, an important event in the timeline of the agency took place in the success story of marketing and advertising agency in India: the Annual Entrepreneurship Summit. With Prof. (Dr.) Balvinder Shukla, Vice chancellor, Amity University presiding as the inaugural chief guest of the event and Dr. Kiran Bedi as the chief guest of the valedictory session, the event was a huge success for Uni Square Concepts. With the presence of several eminent entrepreneurs, eminent faculties of several prestigious business schools of the country, the event was truly memorable. With speakers from various fields sharing their entrepreneurial journeys and the founder, Mr. Uday Sonthalia himself delivering an address on entrepreneurship, the Annual Entrepreneurship Summit 2014, was a feather in Uni Square Concepts’ proverbial hat.

With the experience gained in this event, the organization was ready to host several upcoming events, like the Global Crypto Summit in July 2014 and the Concept Carnival in December 2014. Both events were major successes for Uni Square Concepts. The Concept Carnival was a combination of two workshops, on Social Media Marketing and on Graphic Design. It was a brilliant opportunity for freshers to develop their skills and to become aware of rising trends in the industry.

The organization is also always on the lookout for new talent and go by the values of the founder, who believes in the power of an idea and is always encouraging to never dismiss an idea as small or silly. This has led to several workshops being conducted by the founder and the organization, on creativity, on marketing and advertising and the importance of  digital media  as an important source and platform. In September 2014, the Creativity Workshop was organized for students of class XI, who were inquisitive and creative.

The year 2015 was another eventful year for the organization, with two big  events , The Gain BitCoin in March and UnoCoin in April of the same year. Both events dealt with the growing global cryptocurrency surge. October of that year, came another prestigious opportunity; as a testament to his hardwork and entrepreneurial and leadership skills, the founder, Mr. Uday Sonthalia was invited to conduct a session at TGC India. The session for students was on advertising and as an inspiring individual, his address was equally successful. The accolades were to increase in the coming months. Every year, Delhi Public School has its Inter-DPS commerce fest, Vanijya. For the year 2015, the founder was invited as a judge for their “Creative Curve” competition.

With the success of the Annual Entrepreneurship Summit 2014 in their experience, the organization hosted the Summit for the second time in January 2016. With a huge footfall and involvement and prestigious speakers and guests, the event was a success story of marketing and advertising agency in India with which Uni Square Concepts ushered in the year 2016.

Always on the lookout for new talent, Uni Square Concepts held a campus placement drive at GLA University in February 2017. Many people were inspired by this startup growth case study in India during the journey. In September of the same year, the CEO was invited as a guest of honor to the prestigious Amity Entrepreneurship Forum by Amity University.

Uni Square Concepts achieved a milestone on 10th August 2017, when the long awaited changes finally took place. With the completion of 4 successful years on 10th August 2017, Uni Square Concepts grew at all fronts and shifted to a bigger awing office space. The new office provided the team with a state of the art setup, along with modern and luxurious interiors, to justify an advertising agency. The use case of advertising agency revenue growth highlights the increase in revenue by working hard and ethically.

The hard work of any organization never goes unnoticed. With Uni Square Concepts slowly but steadily making a progress on the upward organizational success curve, the HR Association of India awarded them with the “Excellence in Creative Business” Award, in January 2018. In April 2018, the founder/ CEO was invited to judge Technovation, The B Plan competition at Amitech, Amity University.

By reading this startup growth case study in India, so far, you must have realised that an organization’s success always depends on their ability to keep in touch with the changes in the market and shift their internal environment accordingly. With the experience gained by Uni Square Concepts in all forums including technical and creative in both marketing and  designing , The Uni Square Blog was launched. The blog is a means of putting forth their learnings and experiences as pieces of information packaged for quick consumption. This experience and confidence were the motivations behind The Uni Square Awards 2018 in August 2018, which was also in commemoration of the organization turning five. They have powered through many struggles and have seen tremendous growth, from a single-room office to a well-planned office of their own after four years of hard work.

The success of this use case of advertising agency revenue growth can be judged by the fact that in 2019, Uni Square Concepts was rated as the number one advertising agency in Delhi by Three Best Rated. The Uni Square Awards 2019 was organized to mark the milestone of Uni Square Concepts turning 6. The event witnessed the launch of ‘ The Unparalleled Roadmap , handbook to get your dream job’, a book authored by the CEO.

In this startup growth case study in India, over the years, USC has had the opportunity of curating a clientele from various industries, ranging from pharma and healthcare, films, events, hospitality, development sector (NGOs), sports and real estate, to name a few. The solutions provided to these organizations have been numerous, varied and completely built upon the basis of creative thinking without abandoning the principles of marketing and design. The company has designed marketing plans, logos and sites, created and built domains, set up ad campaigns, made TVCs and written SEO/ SEM content for these clients. The ideology the company was started with, that of diversifying and establishing in all fields, has gone beyond the kind of work done to the types of clients the work is done for.

The hierarchy at Uni Square Concepts is flat structured, wherein experienced and talented personnel manage and oversee the day to day operations of the company, along with contributing to strategic planning. Everyone is at the same level of hierarchy, headed by the founder. This way, there is a healthy room for discussion and the work environment is welcoming and participatory.

• Strategy Planning
• Campaign Execution
• Innovative Campaigns
• Advertising Consultancy
• TV Commercials
• Corporate Films
• Multimedia Presentations
• Theme Songs & Radio Jingles
• Voice Overs and Narrations
• Logos & Brand Identity
• Website Designing
• Brochures & Catalogues
• Print Ads & Hoardings
• Flyers & Pamphlets
• Event Boosters
• Copy Writing
• Company Profile Content
• Articles & Blogs
• Website Content
• Names & Taglines
• SEO Friendly Content
• Social Media Marketing
• Search Engine Optimisation
• Search Engine Marketing
• Lead Generation
• Overseas Consultancy
• Knowledge Process
• Payment Processing
• The Himalaya Group
• Elcon Alloys Pvt. Ltd.
• Anglo Schools (ASIS)
• Astrologers & Healers
• Coocaa India
• We R Stupid
• TVS Motor Company
• Moxie Labs Pvt. Ltd.
• Goals and Potentials
• Corporate Films Produced
• Logo Stings
• Youtube Videos
• Ad Films, Jingle & Songs
• Social Media Videos
• Testimonial Videos
• Behind The Scenes
• Miscellaneous Videos
• Social Media
• Management Exec.
• Digital Marketing Exec.
• Business Development Exec.
• Customer Relationship Exec.
• Senior Content Writer
• Content Writer
• Senior Graphic Designer
• Graphic Designer
• HR & Admin Manager
• Client Servicing Manager
• Videography & Editing
• Freelance Opportunities
• The Unparalleled Roadmap
• Book Official Website

Case Studies

Latest stories.

600.1k Views

Venture Catalysts and how it makes the startup ecosystem more democratic

The global pandemic came to light a plethora of pre-existing problems for businesses all around the world, along with an air of unpredictability. In such an environment, doing nothing was a […] More

3 Shares 750.2k Views

The Great Indian Startup Funding Party is over?

5,600! That is the total number of people laid off from Indian startups in the previous five months. From the educational technology company Vedantu to the social commerce group Meesho. Work […] More

7 Shares 1M Views

How to Start an Online Fashion Business with Rs. 10,000 Initial Investment

2 Shares 950.3k Views

Role of women entrepreneurs in India’s economic growth story

Entrepreneurial effort is an undiluted blend of strategy, information, and devotion that produces results! Entrepreneurs not only establish a company, but they also build a country. A true entrepreneur does not […] More

3 Shares 850.8k Views

Top Indian Startups To Watch in 2022

Figures suggest that Indian new enterprises have recently exploded, with an all-out venture of Rs. 660 crore in the sector in 2018, increasing to Rs. 1000 crore in 2020 and 2021, […] More

1 Shares 950.6k Views

Startup or MBA, Which One is Better? Do You Really Need an MBA to Launch a Startup?

While obtaining an MBA before entering the corporate world has advantages, it is not required. A large number of entrepreneurs and business visionaries all around the world have successfully launched firms […] More

Copyright © StartupTrak | All rights reserved.

• Success Stories
• Angel Investors
• Start a Startup
• Business Ideas
• Startup Guide
• Write for us
• Advertise with Us
• Privacy policy
• Terms and conditions

Startup Success Story of OYO Rooms (Case Study)

What is OYO Rooms?

OYO Rooms is a hospitality chain of franchised hotels, rooms and living spaces across the globe. OYO Rooms was founded in the year 2013. When OYO was initially started it was consisted mostly of budget hotels.

Later, this startup scaled internationally with thousands of hotels, vacation spaces and millions of rooms all over the world in countries like India, China, Brazil, Japan, United States and 80+ more.

Who Founded OYO Rooms? - The Story

Ritesh Agarwal is an Indian entrepreneur, he is the founder and CEO of OYO Rooms. He used to travel across India from the age of 17. Ritesh stayed in more than 100 hotels at that age and realized that there is a scarcity of quality hotels in the budget range of common people.

He is known as the world's second youngest billionaire after Kylie Jenner. However, Forbes or Business Insider never listed him as a Billionaire yet.

How was the Early Life of Ritesh Agarwal? - The Struggle

Ritesh Agarwal was born in Bissam Cuttack town in the Rayagada district, within the state of Odisha, India. But he was raised in Titilagarh town in the same state.

Ritesh Agarwal's family used to own a small shop in Southern Odisha. At the age of 13, he used to sell SIM cards. He graduated from St. Johns Senior Secondary School and moved to Delhi in the year 2011 for his college studies. He dropped out of his college and in 2013, he was selected for Thiel Fellowship

Journey of Ritesh Agarwal from Selling SIM cards to becoming an Entrepreneur

Ritesh Agarwal in his late-teens, launched Oravel Stays, an online portal for vacation rentals. Later, he realized the world was competitive and he was not the only one who could make a reservation site. 

“I didn't think that I knew something that nobody else knew as to how to make a reservations website” – Agarwal told in an interview

Even if the platform collapsed, Agarwal maintained the good relationship he had formed with the hotel owners.

Luckily, his early efforts did not go to waste and landed him a Thiel Fellowship , a two-year program from PayPal co-founder Peter Thiel .

This Fellowship grants only 20 teenage entrepreneurs $100,000 and the mentorship of trailblazers like Mark Zuckerberg of Facebook and Elon Musk of SpaceX and Tesla motors .

The condition for this grant was that recipients could not be students at a traditional college. 

“This is great; you get paid not to go to university,” – Agarwal recalled in an interview

At the age of 19, he moved to California and spent more than one year learning from Peter Thiel and other experts, He learned two important lessons from there to apply in the business world: Think big and don’t be afraid to innovate.

How did Ritesh Agarwal started OYO Rooms?

In 2013, when Ritesh Agarwal was in California, he founded a company. This company is to help manage a hotel owned by an person in India, he had worked through Oravel Stays. 

This hotel is located in New Delhi, later renamed as OYO. Improved the rooms and reached out to budget-minded travelers, who were searching for hotel reservations online. This boosted the hotel’s occupancy rates from 19% to 90% in its first month itself.

Startup Story of OYO Rooms

After returning to India, Ritesh Agarwal was excited to put his new knowledge and experience into action. He started reaching to small hotel owners he had worked with through Oravel Stays. He noticed that there were so many small-scale hotels all over the world with fewer than 150 rooms.

He didn’t see many entrepreneurs looking to turn these small properties into “quality experiences for common people.” He realized that OYO could grow from single property to handful of hotels. The concept for the brand was simple and straightforward. 

“An equilibrium of quality, location and price is what required for building the right kind of hotel chain” – Ritesh Agarwal

He figured out, that by smartly updating the interiors, optimizing services and setting the dynamic pricing, the hotel could make both the guest and the owner happy. 

Agarwal put his own experiences visiting hotels into work, focusing on what details guests cared about most at each price point. For example, asset owners might invest significant funds in getting a chandelier, but at the expense of a quality breakfast. 

“Way too many hotels would not have the warm white light, which is what consumers like. There are few many hotels that do serve right, which is something that consumers really appreciate," he observed. By focusing on these elements, online reviews improved and the hotels proved profitable.

How did OYO got Succeed?

Agarwal’s knowledge in technology helped him market his brand to a larger audience.

“We used great interior design, which inspired people to come into the hotels, updated the rooms in a way that consumer ratings were the most important factors that we cared about.” – Agarwal in an interview

Ritesh Agarwal also had improved the pricing model of OYO for budget friendly customers. OYO team used to adjust rates for 1 million guestrooms more than 50 million times each day, by his estimates.

In the back end, OYO has connected all asset’s staff. E g.- the brand has a dedicated app that lets staff of the hotel know which room needs to be serviced. They tracked how much time the housekeeper spent cleaning the rooms and how clean the guest has reviewed the room to be to the management.

“If they clean it quickly and got a five-star feedback, they could get paid up to 25% more...  And  if he or she gets paid more, we can hire less. We don't need to hire as many people because ... they are incentivized to be more efficient because they get paid more.” – said the CEO

What is the Business Model of OYO?

Oyo initially started as a hotel aggregator and used to lease hotel rooms and rent them under its brand name. Later, it changed its business model from the aggregator model to the franchise model. It includes partnering with hotels and asking them to work as a franchise, and rent their rooms to customers at reasonable prices.

• What does the franchise model mean in the hotel space?

Oyo will not buy and own hotel rooms that are listed on their site. Instead of that, Oyo renovates the hotel rooms according to its criteria of standard services, and make the hotel room a part of “standardized budget hotel chain” with Oyo’s branding.   

• What makes Oyo’s business model unique?

Business model of OYO is unique and different from other companies in hospitality sector, because of it's standardized quality services. It strongly focuses on user experience, instead of only room availability and low prices.

OYO's business model is based on a franchise model. OYO partners with independent hotel owners and provides them with technology, branding, and operational support. In exchange, OYO takes a percentage of the revenue generated by the hotel.

OYO provides a comprehensive solution to its partner hotels, which includes a range of services such as property management, revenue management, customer acquisition, and marketing. OYO also provides technology solutions such as a hotel management app, a central reservation system, and an integrated payment gateway.

OYO's business model has been successful in providing affordable accommodation options to travelers while also providing a profitable investment opportunity for hotel owners. The company's technology-driven approach has enabled it to quickly scale its operations and expand into new markets, making it one of the largest hospitality chains in the world.

How does Oyo make money?

How oyo managed to get funding.

After few hotels had partnered with Ritesh Agarwal’s startup Oyo, he needed funds to gain more growth. Silicon Valley-based venture capital firm named Lightspeed Ventures invested $600,000 in Oyo as seed investment. Later, slowly other venture capital firms and hedge funds followed it. Which includes Sequoia Capital, SoftBank Vision Fund and Greenoaks Capital.

  “None of them thought we would grow this quickly. The first one came when we were two buildings strong,"  – said Agarwal

With the help of new funds, Oyo started expanding its wings to all directions. Oyo Homes got attention of home-sharing giant Airbnb. which may have invested a rumored of $150 million in the company over the last few years.

How does OYO scaled it's business?

After Oyo got spread all over the India, it started expanding rapidly in China with about 500,000 rooms across more than 10,000 hotels, the Middle East, Europe and also 85 hotels in the United Kingdom.

  “Our Europe revenues are roughly 20 percent of our company now,”  – Ritesh said

After this, it helped the company to easily enter it's root in the United States this year. As of June 2021, the company already had 68 hotels in more than 40 American cities.

Ritesh Agarwal estimates that Oyo is opening a hotel per day in the United States. Now the company has a growing presence on the American landscape. Therefore, Oyo plans to invest $300 million for development in the U.S. for upcoming years.

OYO has scaled its business through a combination of strategic partnerships, technology-driven solutions, and aggressive marketing and expansion efforts. Some of the key factors that have contributed to OYO's rapid growth include:

• Franchise model: By partnering with independent hotel owners and providing them with technology, branding, and operational support, OYO has been able to quickly expand its operations and enter new markets.
• Technology solutions: OYO's technology-driven approach has enabled it to streamline its operations, reduce costs, and improve the customer experience. The company's hotel management app, central reservation system, and integrated payment gateway have been critical to its success.
• Strategic partnerships: OYO has formed partnerships with several companies and organizations, such as MakeMyTrip, Airbnb, and Flipkart, which has helped it reach a wider audience and expand its customer base.
• Marketing and brand building: OYO has invested heavily in marketing and brand building, which has helped it establish a strong brand image and increase brand recognition among travelers.
• Continuous innovation: OYO has continued to innovate and expand its offerings, such as OYO Life and OYO Workspaces, which has helped it diversify its revenue streams and tap into new markets.

These are some of the key factors that have contributed to OYO's rapid growth and scaling of its business.

What are the Challenges faced by OYO Rooms?

Some recent news about oyo and its founder ritesh agarwal.

• Ritesh Agarwal stepping down as CEO: In January 2021, Ritesh Agarwal announced that he was stepping down as CEO of OYO India and South Asia, to focus on his role as Group CEO and to drive OYO's global strategy.
• OYO's ongoing financial restructuring: In 2020, OYO underwent a financial restructuring exercise to streamline its operations and cut costs, which included laying off employees and selling off some of its overseas businesses.
• OYO's continued global expansion: Despite the challenges posed by the COVID-19 pandemic, OYO has continued to expand its operations globally and has entered new markets such as Mexico and the United Kingdom.
• Ritesh Agarwal's investments: Ritesh Agarwal has made several investments in startups through his personal investment firm, RA Hospitality Holdings. In 2021, he invested in an AI-based wellness startup and also in an Indian edtech company.
• OYO's valuation: As of 2021, OYO is valued at over $10 billion and is considered one of the most valuable startups in India.
• OYO's partnerships and collaborations: OYO has collaborated with several companies and organizations to offer accommodation solutions to their customers. Some of OYO's notable partnerships include collaborations with organizations like MakeMyTrip, Airbnb, and Flipkart.
• OYO's focus on sustainability: In recent years, OYO has been focusing on sustainability and has launched several initiatives to reduce its carbon footprint and promote environmental responsibility. These initiatives include implementing energy-efficient systems in its hotels, reducing waste, and promoting eco-friendly practices.
• OYO's new ventures: In addition to its core hotel business, OYO has also entered new ventures, such as OYO Life, which offers fully managed living spaces for long-term stays, and OYO Workspaces, which provides co-working spaces.
• OYO's response to the COVID-19 pandemic: Like many other businesses, OYO was impacted by the COVID-19 pandemic, with a significant drop in demand for hotel rooms. However, the company has since then adapted to the new reality and has implemented several measures to ensure the safety of its guests and employees, such as frequent sanitization and contactless check-ins.

Despite many struggles, This Startup Oyo got successful and success story of its journey is an inspiration for many small startups in India. Oyo has expanded its horizons beyond the bounds of India as well as just hotels. At the moment, Oyo is one of the India’s most gifted startups. Ritesh Agarwal has 30% of the profits of Oyo Rooms.

Is Oyo an Indian startup?

Oyo is an Indian startup and is founded by Ritesh Agarwal in 2013. Oyo today is one of the world's biggest chain of hotels, homes and spaces.

What is full form of OYO?

OYO: On Your Own

The full form of OYO is "On Your Own".

Who is the Owner of Oyo Rooms?

The Owner of Oyo Rooms is Ritesh Agarwal an Indian entrepreneur. Ritesh Agarwal is Founder and CEO of Oyo Rooms.

Oyo makes Money through Commissions, Room Reservation Fee, Membership fees, Advertising, Sponsors and Partnerships and Consulting Services.

Is Oyo Rooms a unicorn?

Oyo Rooms is a Unicorn startup from India and is owned by Ritesh Agarwal. Ritesh is Founder and CEO of Oyo Rooms.

Is OYO a Chinese company?

Oyo is not a Chinese company, it is an Indian startup company founded by Ritesh Agarwal. But, Oyo does have its business in china and many other countries.

Post a Comment

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

IRJET- A CASE STUDY ON INDIAN STARTUP'S

2021, IRJET

This case study aims to intoduce the study process and outcomes of learning about everything of Entrepeneurship. To build a strong environment or ecosystem in India. To give more oppournity to the youngster's of the country. These study is to encourage more startup's in India. We are mentioning the purposes of introducing startup, requirements, the main aim of the startup's and Incubators.

Related Papers

EPIC Proceedings

Abhishek Mohanty , Gitika Saksena

Taking India's startup capital Bangalore as its field, the paper researches the absence of conventional scale as a potentially positive emic experience for the entrepreneur. The study leverages a mixed methods approach, employing semi-structured interviews with select entrepreneurs, employees, investors, advisors, and staff from startup-incubators, participant observation at both startups and startup-incubators, textual analyses of business literature, semiotics of popular culture as well as auto-ethnographic reflection by the authors themselves on account of having co-founded a company in Bangalore in 2018, therefore establishing their positionality as 'an-other' (Sarukkai 1997, 1408), by 'thick participation' (Samudra 2008, 667). The authors examine the current assemblages within the startup ecosystem, to demonstrate that even the dominant and conventional notions of scale have begun to demonstrate multidimensionalities. At the same time, the authors advocate a case for tethering at different points of the scalar continuum as an alternative model of entrepreneurship. The authors share ethnographic evidence from their research on startups that are increasingly beginning to explore potentialities and innovation at the existing point of the scalar continuum through an exercise in consolidation and tethering. Finally, the authors advance the proposition that a quest for value is not necessarily resistant to scale, and concomitant streams of nonscalability as lines of flight existing along the periphery of incumbent structures, always carry the possibility to escape and thus, create potentialities for creativity and disruption.

IRJET Journal

Encouraging company growth and addressing problems of economic development in India through improving entrepreneurial base and dispersion of intellectual capital is a matter of gravity on everyone's mind. Knowing the potential of Incubators to transform the local regional and national economies and giving rise to self-sustaining communities, there is perhaps a constant need for evaluation of incubation systems not just considering their goals of producing successful firms but also concentrate renewed endeavor to evaluate incubator contributions to long term incubate graduate success, but the variance in the operability and output of incubators in a developing nation such as India and abroad demands for Indian start-up centric research to leverage Indian technical entrepreneurial ecosystem. Technical Business incubator models in India need to adapt to the needs of the local Indian community, economy, and academia demands not only for the social, economic and political betterment of the nation but also for its own growth.

Man is endowed with unfathomable capabilities and potentialities. Innovation and creativity are the byproduct of unbridled thinking and companion out of necessity. Necessity is the mother of invention. One such invention of sponsoring ideas which is capturing the fast of all new age entrepreneurs is the concept angel investment. It is an innovative form of informal financing of idea by High Networth Individuals (HNI). The emerging leaders coming out from top notch technical and management institution are resorting to angel investor to finance their innovative ideas. The result is innovative products and services for the customer in the information driven and knowledge economy. The angel investment is as old as Columbus era. Angel investors are very important for small and medium sized enterprises because they provide more than money. They are hands-on investors and contribute their skills, expertise, knowledge and contacts in the businesses they invest in. The latest is sponsoring of ecommerce stores which are shrilling and talk of the town business. The present paper narrates the leading case study of angel investment both in western and developing countries including India. Angel investors are fueling and acting as growth engine for the social and economic development. Many observers consider angel investments to be one of the key drivers behind the startup and the growth of new businesses, despite a paucity of information to confirm whether or not this is true. The budding new generation entrepreneur are nourished and nurtured by the variant and enlightened angel investor across the countries in the world including India.

In the present decade, India is planning a vital shift in the direction of startup welcoming policies and a business-friendly or entrepreneur's environment. India is one of the fastest growing countries in terms of entrepreneurship. Entrepreneurship is an essential input for economic development, creating new markets or opportunities. Currently, India is promoting entrepreneurship enthusiastically but it's a huge challenge for government as well as large population of India to create employment via startups. This paper intention at offering an analytical overview of the boom and potentialities of startup systems in India i.e the progress made by India so far. Therefore, this research can contribute to a better understanding of the Investment and financing strategy of entrepreneurial ventures.

Journal of n the Gujarat Research Society

Nagaraju L G

Agricultural start-ups in India are still at a embryonic stage, with about 300 agripreneurs trying to solve compound emerging problems in the Indian agribusiness ecosystem. The mutual revenue of all Agritech start-ups in India is estimated to be less than 100 million USD, which is a drop in the ocean in a market value more than 350 billion USD.Thus, the opportunity to scale and disrupt is huge.India has made a strong name for itself in the global start-up hamlet. It ranks amongst the top five countries in the world in terms of number of start-ups founded. It is approximate that India houses around 4,200 start-ups, creating more than 85,000 employment opportunities. By 2020, the number of start-ups in India is anticipated to increase to more than 11,500, with job creation from these entrepreneurs reaching 250-300 K by 2020. This paper mainly focuses on growth of Agri startup"s and how new startup"s support for Agriculture development India.

Innovation & Management Review

Cristiano Morini , André Damasceno

Purpose-The purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest. Design/methodology/approach-After the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews conducted in the case study. Saturation point combined with the independent and in-depth analysis of the researchers is used to achieve internal and external validity. The primary data collected underwent an analytical approach, followed by a resource-based view (RBV). RBV does not deal with time. There is a gap in the literature and an opportunity here: to analyze the fastest company to become a unicorn under the RBV lens. Findings-The case reveals that value can be found in traditional sectors, as is the case of the real estate sector. This is a case of a company in the direct home-buying space. Practical implications-The contribution of this paper is both practical, with the seven lessons, and theoretical. Resources allocated to a specific context in a specific geographic region shift the attention away from the absolute value of resources to the timing of aggregating them. Thus, the contribution accounting for time is new to the RBV. Originality/value-The originality lies in the analysis of the dynamics of digital businesses with exponential growth.

California Management Review

Henry Chesbrough

Research Papers in Economics

Prof. Neharika Vohra

This chapter undertakes a multi-level analysis of incubation in India with an objective to assess the landscape of incubation, the role and impact of incubators on startups, and understand challenges faced both by incubators and incubatees. Secondary data from 284 incubators across India and four largest incubator support schemes, survey of 22 incubation centres funded by a support scheme, and in-depth interviews of incubated entrepreneurs were collected and analysed. The purpose, objectives, processes and success metrics of incubators specific to Indian context are discussed. Contributions from this chapter will be useful to researchers, policy makers and incubation champions. The chapter may be of particular relevance to countries that are developing strong startup and incubation ecosystems.

RELATED PAPERS

Ronalty Rocha

Victor Mulas

Betty Tsakarestou , Elizabeth Mays

Innovations: Technology, Governance, Globalization

Victor Mulas , Nga Nguyen

International Journal of Multidisciplinary Research and Analysis

Dr. J. Suresh Kumar , Shobana D

Larissa Sielichoff

International Journal of Scientific Research and Management

dyna rachmawati

Economic and Political Weekly

Yves-Marie Rault-Chodankar , Shawn Mathew

Revista de Gestão

Elisabeth Loiola , Francisco Uchoa

E-REI – E-Revista de Estudos Interculturais

Marco Lamas

International Journal of Innovation

Journal of Risk and Financial Management

Dr.Mansour Albarrak

Marvin Toulon

Triple Helix Journal

annika steiber

Jagran Journal

Navodita Pande , Ashrita Shukla

Sustainability

José Ramón Saura

IJMRAP Editor , Do Thi Hoai Giang

Communications in Computer and Information Science

Cristian Lozano Rojas

James Pérez Morón

Alice Armitage

Sara Castiglioni

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

This free sheet contains 100 accelerators and incubators you can apply to today, along with information about the industries they generally invest in.

This free sheet contains all the information about the top 100 unicorns, including their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

This free Notion document contains the best 100+ resources you need for building a successful startup, divided in 4 categories: Fundraising, People, Product, and Growth.

17 Failed Indian Startups & Analyses on Why they Failed

Description

Countless startups are being launched every day in India.

Many fail because they did not learn from the success of other companies who've managed to rise above.

We just published this list of 17 failed startups from India with analyses on why they shut down, and interviews with their founders.

17 Failed Startups Founded in India

Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.

Information about the industries, countries, and cities they generally invest in.

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

List of startup investors in the FinTech industry, along with their Twitter, LinkedIn, and email addresses.

List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.

List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.

90% of startups fail. Learn how to not to with our weekly guides and stories. Join 40,000+ founders.

Dazo was a food-tech startup based in Bangalore which emerged as a “food on demand” company. Fierce competition and lack of funding led to Dazo's failure.

Details of the startup:

Monica Rastogi, Shashaank Shekhar Singhal

Food & Beverage

Started in:

Nº of employees:

Funding Amount:

Specific cause of failure:

Competition

You can read more about their failure here .

Frankly.me was a Q&A social platform that wasn’t able to raise the necessary round of funding. That is why the CEO of Frankly decided to shut it down.

Abhishek Gupta, Nikunj Jain

Social Media

Lack of PMF

HotelsAroundYou

HotelsAroundYou was an India service centered on last-minute and short stay bookings. They weren't capable of raising more money and had to shut down.

Animesh Chaudhary, Harsha Nallur, Mohsin Dingankar

Koinex was a cryptocurrency exchange platform. India's laws got harsh against cryptocurrencies and the obstacles and little profits led to its shut down.

Aditya Naik, Rahul Raj, Rakesh Yadav

Legal Challenges

Lumos provided the ultimate smart switching tech. After the shutdown, the founders recognized they were not the right team to build a hardware company.

Pritesh Sankhe, Tarkeshwar Singh, Yash Kotak

Software & Hardware

Lack of Experience

PepperTap provided a platform to buy and deliver groceries from local markets. Customers found delivery fees too expensive for their needs, and shut down.

Milind Sharma, Navneet Singh

1,000-5,000

Poor Product

RoomsTonite

RoomsTonite was a last-minute hotel booking app for people traveling to India. They raised $1.5M in funding but the money didn't arrive and they shut down.

Suresh John

Lack of Funds

SchoolGennie

SchoolGennie provided solutions that saved time, reduced costs, and helped make better decisions on schools. But they didn’t test their product-market fit.

Amit Gupta, Pardeep Goyal

Stayzilla, once a thriving homestay network with $33.5M in funding, closed due to unsustainable operational costs and consistent financial losses.

Rupal Yogendra, Sachit Singhi, Sachit Singhi, Yogendra Vasupal

Lack of Focus

Zoomo's goal was to build trust in the Indian used cars market. The buy-and-sell vehicle market was relatively young in India and decided to shut down.

Arnav Kumar, Himangshu Hazarika

Transportation

Bad Business Model

Adleaf Technologies

Back in 2013, Chetan Vashistth founded his first startup business called “Adleaf Technologies”, a blend of programming bootcamps and software solutions. Business was good for a while, but the challenge of multiple bad business decisions paired with failed money management proved to be the business’s demise. In this interview, we will talk about the lessons Chetan learned the hard way.

Chetan Vashistth

Mismanagement of Funds

Autto.in was an on-demand doorstep car service provider, created by Deepak in 2017. Soon after launching, a co-founder joined him and they started marketing the startup, spending a lot of money in customer acquisition. As money burnt, they decided to reach investors, who put them pressure in growing fast. After some months, they decided to shut down.

Deepak Murthy

FreshConnect

Tarun co-founded Freshconnect, an online B2B marketplace for fresh agricultural produce like fruits & vegetables. After making mistakes like lack of focus and bad hiring, they couldn't secure a funding round and eventually got acqui-hired by another company.

Tarun Gupta

Bad Management

InoVVorX was an app development company that both worked for clients and built their own projects. The business did it well for some time, having a team of 25 people, making $300k from their services, and raising $100k. However, their plans on working on their own products (too many of them) meant they started burning all the money and eventually had to shut down.

Maxim Dsouza

$100K-$500K

Jasmeet is an Indian software engineer who a few years ago decided to build new revenue strategies for his business directory and decided to build a job board with a unique offline-online model. But their idea was too ahead to the time and, due to a bad business model, they had to shut down.

Jasmeet Singh

Mishra Motors

Mishra Motors was to be the premier electric sports bike in India. Time and capital were the causes of its collapse.

Naveen Mishra

The Punjab Kitchen

Amit is a hard-core sales professional, who decided to set up a home-made food business with his wife. They started investing $1,200/month to set up the startup and get the first customers. However, once running they had to confront a big problem: the prices of their competitors were much lower. After some pivots, they decided to shut it down.

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

An all-in-one newsletter for startup founders, ruled by one philosophy: there's more to learn from failures than from successes.

100+ resources you need for building a successful startup, divided into 4 categories: Fundraising, People, Product, and Growth.

• Regional activity
• Funding for staff
• Case studies

Improving medical leadership in India and England

Professor Julie Davies (UCL Faculty of Population Health Sciences) used UCL-AIIMS Strategic Partner Funds to understand and improve leadership training for medics in India and England.

30 April 2024

The process and training for people to take on leadership positions in hospitals and other medical settings vary across the world. However, it is widely felt that there isn’t enough medical leadership development and support provided. The COVID-19 pandemic in particular put a spotlight on the need for well-supported leaders in healthcare. Many doctors stepped up into leadership positions and formal or informal roles during the pandemic, but stepped down again afterwards due to being stressed, overworked, and to help reduce waiting lists. There is also a low proportion of women in medical leadership roles, further highlighting a need for more training and support to achieve better gender equality.

In response to this, Professor Julie Davies applied for UCL-AIIMS Strategic Partner Funds with Dr Kamal Gulati from the All India Institute of Medical Science (AIIMS), New Delhi, to study medical leadership in India and England in greater depth. Together with local Chevening funding subsequently awarded in 2023, the team was able to enhance their understanding of the realities of medical leadership.

How do you develop great medical leaders?

“In India, mostly male doctors are in hospital leadership positions such as Director, CEO, or Medical Superintendent, but often without having any formal leadership training beforehand,” Julie explained. “In the UK, we have an NHS graduate management trainee scheme, which is for non-medics to become managers. Neither system is optimal. There is an argument that it's useful to have physicians and other clinicians with MBAs or leadership skills and training running healthcare organisations, and we now have an MBA Health programme at UCL. But I'm quite interested to know what kind of leadership development most people currently get. Through this study, we found it was very little.”

Calling the project Enabling Medical Leadership in India and England’ (EMLIE) , the team generated new datasets about these issues, based on 60 one-to-one qualitative interviews. They also ran four workshops with 120 attendees from India and England to find out more about what works in terms of leadership training and development in healthcare contexts. They looked at the key challenges to effective leadership development and discussed the role of mentorship. Some UCL MBA Health students have subsequently become involved in mentoring clinicians in India through a LinkedIn group.

One key finding of this work was the lack of women in medical leadership positions. “In India, only about 18% of women are in leadership roles in healthcare,” Julie said. “We found huge outliers in some specialisms too. Less than 1% of spine surgeons in India are women, and in the UK, less than a quarter of trainees in orthopaedics are women.”

The team is recommending that medics at all levels, from undergraduate to consultant level, should have formal leadership development throughout medical school and beyond. In the UK, some medics interviewed for the study only did a half-day leadership development workshop before applying for a consultant role, which the team says is not enough.

Julie and her collaborators also advocate for better gender equality reporting, women-only development programmes, mentoring, flexible working and family-friendly policies, which will be key to improving medical leadership.

Professor Julie Davies and Dr Kamal Gulati (bottom row, far right) alongside colleagues involved in the project. 

Further steps to improve medical leadership

Given the success of the work done so far, Julie is continuing to collaborate with her counterparts in India. They are mentoring female and male medics in India, including at a new hospital in AIIMS Jammu which has strong links with the Indian Institute of Management Jammu and the Indian Institute of Technology Jammu. This is opening up further opportunities for collaboration.

They are also analysing the gender demographics of physicians in academic medicine at different levels in India. Additionally, the team published a paper in BMJ Leader on the project, and in March 2024 they hosted a session for International Women’s Day about career crafting and flexible working.

The team is currently gathering some positive stories about medical career development and leadership for another academic paper. Although both India and England have a “long way to go” according to Julie, both countries are also making gradual progress in gender equality in the medical profession. The pandemic even helped women in both countries with their careers, as there are some stories of female medics being able to take on more shift work after their partners began working from home, which helped with childcare issues.

“People are having some really interesting conversations about what it’s like to be a medic in different places,” Julie said. “This funding has enabled us to get an in-person understanding about the cultures and contexts in different countries. And we’ve built up a community of collaborators that has gone beyond the scope of the original project proposal. I’d never thought of doing research in India before and I had never visited the country before this. It’s really exciting, especially with projections that India will become the world’s third-largest economy by 2027.”

• UCL Strategic Partner Funds
• Professor Julie Davies
• BMJ Leader: Enabling medical leadership in India and England: A comparative study – EMLIE
• The Lancet: Addressing leadership competency gaps and gender disparities in India’s medical workforce: a call to action
• BMJ Leader: Striving for equity: exploring gender-inclusive medical leadership in India
• LSE: Where are the Women Medical Leaders in India? 
• New Thinking: India Must Address Leadership Competency Gaps and Gender Inequalities in the Medical Workforce
• NIKKEI Asia: Women in India have a key role to play in health care leadership
• YouTube: AIIMS New Delhi-UCL Medical Leadership Development Research Project

Featured image

Credit: iStock / skynesher

• India Today
• Business Today
• Reader’s Digest
• Harper's Bazaar
• Brides Today
• Cosmopolitan
• Aaj Tak Campus
• India Today Hindi

Covishield vaccine row: PIL in Supreme Court seeks medical experts to study risks

The petition also called for the centre to implement a vaccine damage payment system for citizens who are severely disabled as a result of the vaccination drive during the covid-19 pandemic..

Listen to Story

A Public Interest Litigation (PIL) was filed in the Supreme Court on Wednesday, urging the establishment of a medical experts’ panel to assess the risks associated with the Covishield vaccine's side effects .

Advocate Vishal Tiwari, who filed the PIL, also called for the Centre to implement a vaccine damage payment system for citizens who are severely disabled as a result of the vaccination drive during COVID-19.

The plea referred to UK court documents where pharmaceutical company AstraZeneca admitted that its COVID-19 vaccine has the potential to cause Thrombosis with Thrombocytopenia Syndrome (TTS) , a rare side effect linked to blood clotting. AstraZeneca's vaccine formula was licenced to the Pune-based Serum Institute of India (SII) for the production of the Covishield vaccine during the pandemic.

According to media reports cited in the petition, AstraZeneca acknowledged a connection between the vaccine and TTS, a medical condition characterised by low platelet levels and formation of blood clots. More than 175 crore doses of Covishield have been administered in India, as per the plea.

The PIL also seeks compensation for individuals severely disabled or deceased due to the side effects of COVID-19 vaccines administered during the pandemic. Additionally, it calls for strict guidelines and regulations to prevent the circulation and advertising of fake or counterfeit COVID-19 vaccines, with the committee overseeing these measures being led by a retired Supreme Court judge.

The plea urges the government to conduct awareness programmes on the dangers of counterfeit vaccines and ensure equitable distribution and affordable pricing of COVID-19 vaccines. It also advocates the enactment of strict laws against the criminal act of selling or circulating counterfeit vaccines.

The application highlights the increase in cases of heart attacks and sudden collapses post-COVID-19, particularly among younger individuals. "There have been a number of cases of heart attacks even in youngsters. Now, after the document filed in UK court by the developer of Covishield, we are compelled to think about the risks and hazardous consequences of Covishield vaccines which have been administered to the citizens in large numbers," the PIL stated.

• English English
• தமிழ் தமிழ்
• বাংলা বাংলা
• മലയാളം മലയാളം
• ગુજરાતી ગુજરાતી
• हिंदी हिंदी
• मराठी मराठी
• Business Business
• बिज़नेस बिज़नेस
• Insurance Insurance

The Financial Express

• Stock Market LIVE
• Mutual Funds
• Stock Market Stats
• Gold Rate Today
• Top Indices Performance
• Bajaj Pulsar NS 400 launch Live updates
• Loksabha Election
• Budget 2024
• Stock Market Quotes
• Mutual Fund
• Stock Stats
• Top Gainers
• CaFE Invest
• Investing Abroad
• Gold Rate in India
• Silver Rate in India
• Petrol Rate in India
• Diesel Rate in India
• Express Mobility
• Banking & Finance
• Travel & Tourism
• Brand Wagon
• Entertainment
• Web Stories
• Auto Web Stories
• Infographics
• Today’s Paper
• International
• Edits & Columns
• Personal Finance Print
• PRIVACY POLICY
• TERMS AND CONDITIONS

Breaking News LIVE: Turkey halts trade with Israel over Gaza humanitarian crisis

Breaking news on may 3: west bengal governor bans entry of police, state finance minister into raj bhavan.

Latest news today (May 3): Presenting FE’s Breaking News today. We will keep you updated on all major news, views and much more throughout the day.

The Supreme Court on Friday agreed to hear a plea by jailed MLA Abbas Ansari seeking permission to attend special prayers for his late father Mukhtar Ansari.

A fire broke out at a hotel in Mohan Nagar under Chaitanyapuri police station limits, Hyderabad on Friday morning. Two people, a wife and husband were injured in the incident. They were shifted to a hospital. 20 people were in the hotel when the fire broke out. Police used ladders to rescue people.

A teenage boy was caught for allegedly sending an email to the Delhi Police headquarters saying that a bomb was planted in the outer Delhi’s Nangloi area, police said on Friday.

Days after the United Arab Emirates witnessed flooding in April, heavy rains have returned to the country with several flights being cancelled and delayed in and out of Dubai while people and students were asked to work and study from home, Khaleej Times reported.

After days of suspense, Congress on Friday named Rahul Gandhi as its candidate from its traditional bastion of Raebareli Lok Sabha constituency in Uttar Pradesh Rahul Gandhi is pitted against the BJP ‘s Dinesh Pratap Singh. ( READ MORE )

The Allahabad High Court has granted bail to the two persons who had allegedly fired shots at Lok Sabha Member of Parliament (MP) and All India Majlis-e-Ittehadul Muslimeen (AIMIM) Chief Asaduddin Owaisi’s vehicle during the Uttar Pradesh assembly elections of 2022.

Saudi activist Manahel al-Otaibi, 29, has been sentenced to 11 years in prison for advocating women’s rights and her manner of dress, CNN reported, citing, human rights organisations.

Following allegation of alleged sexual harassment against the West Bengal Governor CV Ananda Bose, the Governor issued an order on Thursday banning the entry of the police and Minister of State for Finance, Chandrima Bhattacharya, into the Raj Bhavan.

Turkey has halted all exports and imports to and from Israel, citing the escalating humanitarian situation in Gaza, announced the Turkish Ministry of Trade, Al Jazeera reported.

Related News

Indian equity indices BSE Sensex and NSE Nifty 50 are expected to have a positive opening on Friday, with GIFT Nifty trading up by 0.49%. Auto companies have reported positive volume numbers, while the FED’s decision to maintain interest rates has boosted global trends. Bajaj Finance, Coal India, Coforge, Ajanta Pharma, Ceat, KEI Industries, Adani Energy, & Mazagon Dock are the key stocks to watch

Photo Gallery

10 Moto G64 5G in for review: Unboxing new Motorola budget phone with starting price of less than Rs 15,000

4 Arvind Kejriwal’s wife Sunita quits govt: What we know so far

6 Top 6 World’s most expensive cars cost over Rs 300 crores combined: Cars for the planet’s richest

Latest News

‘Congress CM speaks in Modi’s support’: KTR claims Rahul Gandhi unaware CM Revanth Reddy defying his line

Meet Gautam Adani’s right-hand man: The doctor-turned-businessman steering a Rs 20,852 crore company

Telecom tariff hike post-elections: No major SIM consolidation expected

40% of professionals highlight data analytics as a key skill for retention marketing success, reveals WebEngage report 

Q4 Results 2024 LIVE Updates: Adani Green Energy, Britannia, Godrej Properties, JSW Infra, Titan, MRF more to announce earnings today

Trending topics.

• IPO’s Open and Upcoming 8
• Stock Analysis
• Financial Literacy
• NSE Top Gainers 1003
• NSE Top Losers 1450
• BSE Top Gainers 1593
• BSE Top Losers 2172
• NSE 52-Week High 115
• NSE 52-Week Low 6
• BSE 52-Week High 233
• BSE 52-Week Low 6
• NSE Price Shocker
• NSE Volume Shocker
• BSE Price Shocker
• BSE Volume Shocker
• NSE Sellers
• BSE Sellers
• Silver Rate Today
• Petrol Rate Today
• Diesel Rate Today