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100 Best Media Topics For Research Writing

media topics

We know you need the best media topics for your next papers. Otherwise, why would you be reading this blog post? The good news is that you have picked the best place to look for topics. Our experienced writers have put together a list of the best media topics for high school and college students. Furthermore, we work hard to keep the list fresh. This means that these ideas will be most likely original. They will work great in 2023 because the list of media essay topics is updated periodically.

The Importance of Great Media Topics

You are probably wondering why we are putting so much emphasis on getting you the best media topics to write about. There are several reasons for it, but we will only tell you about 3 of them:

  • Your professor will greatly appreciate your willingness to dedicate the time and effort to finding excellent topics . Trust us, professors know how to make the difference between students based solely on the topics they choose for their papers.
  • It is much easier to write essays if you choose good media essays topics . A topic you know something about is the best choice. Also, a good topic enables you to quickly find plenty of information on the Internet. Following this advice you’ll easily write your literature review and the following components of your paper.
  • By choosing a great topic, your essay will immediately stand out from all the rest . Your professor is surely bored of reading papers written about the same things over and over again. An interesting idea will entice him to award you at least some bonus points.

Mass Media Topics

Mass media is something of great importance in modern times, so why not write your papers on some mass media topics? Here are some great examples:

  • The effect of mass media on psychological health
  • Mass media and emotional health
  • Mass media addiction in the US
  • The role of mass media in politics
  • The First Amendment in mass media
  • Promoting sexuality in mass media

Media Research Topics

Did your professor ask of you to write a research paper? No problem, we have some excellent media research topics in our list. Check them out below:

  • Discuss children media
  • Violence in mass media in the US
  • Video games in the media
  • Controversial topics in the media in Europe
  • Discuss post-truth in the media
  • Media regulations in China

Media Analysis Essay Topics for Presentation

Would you like to write a media analysis paper for a presentation? It’s not difficult to do, if you pick the right media analysis essay topics for presentation. Here are some excellent ideas:

  • Is the media creating events or reacting to them?
  • Media and public relations links
  • Discuss 3 major types of media
  • The use of media in education (one of the most interesting mass media research paper topics)
  • Influence of virtual reality on the media (one of the best media analysis essay topics)
  • Discuss journalism ethics

Media Research Paper Topics for High School

Are you a high school student looking for some awesome topic for his next research paper on media? Here are some excellent examples of media research paper topics for high school:

  • Major innovations in 21st century media
  • Compare mainstream media in India and China
  • What makes an outlet a reliable source?
  • Advertisements in media
  • Benefits of mass media for society
  • Compare traditional media with mass media

Mass Media Research Topics

If you need to write a research paper and want to talk about something in mass media, we have some very nice ideas right here. Check out our mass media research topics:

  • The right of expression in mass media
  • Journalism in mass media
  • Compare TV, film and radio
  • Mass media in democracy
  • The war against terror in mass media
  • Discuss the rise of mobile media

Media Research Topics for College Students

College students who are looking to research topics about media should choose something that can bring them a top grade. Here are our best media research topics for college students:

  • Influences of technology on media
  • Latest innovations in media
  • Discuss media censorship in China (a recommended media related topic)
  • What is media propaganda?
  • Mass media and its preemptive effects

Complex Media Related Research Topics

Do you want to try your hand at some difficult topics? If you want to impress your professor, we advise you to select one of these complex media related research topics:

  • Mass media violating civil rights
  • Does media benefit the economy of the US?
  • Define media addition and discuss its effects
  • Perform a qualitative analysis of 3 media outlets
  • Media’s scare strategies: a case study
  • Media influencing a rise in violence in the UK

Controversial Media Topics

Why should you be frightened by controversial topics? You are free to write about them, of course. Here are our best and most controversial media topics:

  • Exercising the First Amendment in media in the US
  • Promoting gun violence in mass media
  • Mass media effects on terrorism
  • Digital media is destroying traditional media
  • Artificial intelligence in mass media
  • Media effects on the death penalty in China

Digital Media Topics

Discussing digital media is a very good way to impress your professor. Let’s face it; the digital realm is extremely popular these days. Here are some brand new digital media topics:

  • Define and discuss digital media
  • Climate change in digital media
  • What is mobile media?
  • The fate of journalism in the 21st century (one of the best digital media research topics)
  • Effects of digital media on politics

Media Analysis Topics

Writing a media analysis essay can be a very difficult task, especially if you don’t have much academic writing experience. Here are some media analysis topics that should make things easier:

  • How Trump lost the media war
  • Biden’s coverage in mass media in the United States
  • Advertising revenue in media outlets
  • Analyze screen time
  • What are deepfakes and how to spot one?
  • The crisis of journalism in the 21st century

Easy Media Related Topics

The perfect choice for times when you simply cannot afford to spend too much time writing your essay, our list easy media related topics is right here:

  • Define mass media in the United Kingdom
  • Should children watch the news?
  • Promoting violence in mass media
  • Spreading awareness via media
  • Are newspapers still relevant today?
  • The very first occurrence of mass media

Research Topics in Media and Communication

Would you like to talk about media and communication? It is not an easy subject to write about, but we can make things easier. Here are the easiest research topics in media and communication:

  • Discuss body image in media
  • Analyze children’s advertising tactics
  • Freedom of speech in the media
  • Copyright law in the media
  • Define symmetrical dialogue in the media

Media Debate Topics

Are you interested in a media debate? Getting the best topics for 2023 should be your primary concern in this case. We have some very interesting media debate topics right here:

  • The impact of public relations on communities
  • Location-based advertising in modern media
  • Analyze the concept of yellow journalism
  • Good news vs bad news in the media
  • Discuss the concept of proportionality in media

Brand New Media Topics

Just like you, our writers are interested in writing about the latest topics. Why don’t you pick one of our brand new media topics?

  • Is radio still an important part of media?
  • Newspapers going bankrupt in 2023
  • Sexual content on TV shows
  • Politicians’ love for the media
  • Is the backing of the media important for a president?

Media Ethics Topics

Discussing ethics in relation to media is a very interesting choice. It can also get you an A+ on your next paper. Here are some exceptional media ethics topics:

  • Including graphic images in media
  • Depicting terrorism on TV
  • Regulating newspapers in Europe
  • Celebrity gossip in the media
  • The influence of large media corporations

Media Law Topics

Yes, there is such a thing as media law. Would you like to write an essay about it? Here are some great ideas for media law topics:

  • Discuss the First Amendment and media
  • The responsibilities of journalists
  • Journalists in war zones
  • Fake news in the media
  • Showing unsuitable content to children

Research Topics in Communication and Media Studies

Writing about communication and media studies has the potential to help you get a top grade. Here are our best research topics in communication and media studies:

  • Analyze media bias in the United States
  • Is digital media addictive?
  • Influence of media on religion

Interesting Media Topics

We know, you want the most interesting media topics to write about. Pick one of these and write a paper that will impress your professor:

  • State-controlled media in China
  • Effects of media coverage on criminal trials
  • The power of mass media in 2023

Trending Media Topics

You may not know which topics are trending when it comes to media, but our writers do. Here are the latest trending media topics:

  • The war in Afghanistan
  • Joe Biden’s rise to power
  • The fall of Donald Trump
  • Climate change problems
  • Global warming in the media

But what if you need more topics or professional help with thesis ? What if you didn’t find the media research topic you were looking for in the list above? While this is highly unlikely, we are prepared to help you. Would you like to talk about media literacy? In case you do, our ENL writers can create a list of the most interesting (and new) media literacy topics you can find. For anything you need, just get in touch with us.

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Sample Essay Questions, Media Studies Comprehensive Exam

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Sample Question, Clip Analysis

View this TV commercial for Heineken Beer.  It was created by a British advertising agency and aired in the UK in 2007-2008.  Your task is to write an essay providing a close textual reading of the commercial, attending to the connections between its aesthetic and rhetorical elements, using appropriate critical concepts and terminology.  First, read the commercial on its own terms—i.e., describing how it is composed narratively and aesthetically to sell a product and a brand to a specific audience.  But then step back to frame that construction in an ideological analysis, using any theoretical tools or perspective(s) you find appropriate.  Questions you’d do well to consider (not to exclude others) in doing this part of your essay:

  Sample Questions on Works of Media Studies Scholarship

In response to one of the questions below, write a well-organized essay about by Walter Benjamin’s, “The Work of Art in the Age of Mechanical Reproduction,” W.J.T. Mitchell's "The Work of Art in the Age of Biocybernetic Reproduction," and Sudeep Dasgupta's "Gods in the Sacred Marketplace: Hindu Nationalism and the Return of the Aura in the Public Sphere." 

There are two essay options; you are to CHOOSE ONE. In constructing your argument, you will need to provide supporting evidence by discussing specific examples from different chapters. Use quotations to help make your points, but don’t try to use long quotations, since your time is limited. Use parenthetical page number citations wherever you quote or paraphrase. It would be prudent to spend some time (5-10 minutes) organizing your thoughts, thinking through the issues, and deciding on your examples before you begin writing.  Make sure your essay responds directly to the specific question you have chosen; a generalized essay about the readings is not acceptable .  

Option 1.  

For Benjamin, Dasgupta, and Mitchell, cultural texts are symptomatic of specific configurations of media technology and capitalism. Discuss how each author uses textual evidence to support his argument in these two interrelated regards (i.e. technology and capitalism). To properly answer this question you will need to summarize each author's general argument and explain how each one summons textual support to critique historically and culturally situated relations between media technologies and capitalism. Are there differences in their uses of evidence and in the direction of their arguments? Or are they in basic agreement on these matters, even though the later authors clearly appropriate and modify Benjamin? 

Option 2.  Dasgupta and Mitchell are both heavily indebted to Benjamin; however, each author modifies the original argument and its key ideas in a variety of ways. Write an essay that details how the later authors appropriate and yet work changes upon the original argument, drawing on specific passages to do so. Draw on Benjamin directly to suggest how he might respond to the use of his ideas.  What should the interplay of ideas demonstrated here have to teach contemporary media scholars (particularly those who may not work on Indian media culture or "biocybernetics")?

100 Media Analysis Essay Topics & Examples

Welcome to our list of media analysis essay topics! Here, you will find plenty of content analysis topic ideas. Use them to write a critical paper, a literary analysis, or a mass-media related project. As a bonus, we’ve included media analysis example essays!

🔝 Top 10 Media Analysis Topics for 2024

🏆 best media analysis topic ideas & essay examples, ⭐ interesting topics to write about media analysis, ✅ simple & easy media analysis essay titles, 🔥 content analysis topic ideas.

  • Portrayal of Women in Ads
  • Media Bias in Political Reporting
  • Representation and Diversity on TV
  • Social Media’s Impact on Self-Esteem
  • Media Coverage of Humanitarian Crises
  • How Are News on Climate Change Framed?
  • Consequences of Fake News and Misinformation
  • How Gender Roles Are portrayed in Children’s Media
  • Does Violence in Video Games Lead to Aggressive Behavior?
  • The Relationship of Media and Public Opinion in Elections
  • Analysis of Media Strategies This is because it uses a reverse marketing strategy which states that the less the advertisement, the higher the pricing and the harder it becomes to find it, the higher the chances that people will […]
  • “Super Bowl LVI Today: Day 1” Media Analysis Hence, it is essential to consider the priorities of the mass communication organization, namely the tone, look and advertising in the show.
  • Sociological Media Analysis: “The Bachelor” and “One Day at a Time” The show is misogynistic, with the male protagonist playing the role of the pursuer and the female protagonist assuming the role of the pursued.
  • Historical Components of Media Analysis In the case of Mumford and McLuhan, Carey observes that the writing and interpretation of media can result in the reconstruction of wider arguments and even the selection of an antagonistic agent.
  • Analysis of Social Media Tools in Business The last item, the detailed analytics of the content and activity, allows for the development of the more efficient business strategy based on the subscribers’ preferences.
  • Media Literacy Research: Analysis of the Issue In the process of research, I have significantly expanded my ability to access and analyze media messages as well as to use the power of information to communicate and make a difference in the world.
  • Media Influences Learning: Analysis The use of media in learning leads to the achievement of positive outcomes if the medium used is interrelated and confounding.
  • Media Analysis: Abuse Over Vaccine Passports The article uses the direct quotations of the restaurant owners, thus making the most of the story based in the first person.
  • Media Analysis: Ageism in Advertisement In addition to the idea of saving communicated in E-trade’s ad, the commercial also seems to convey the hope of work among the old population.
  • Media Analysis of 13 Reasons Why According to the laws of the genre, the atmosphere is intensified, the pace accelerates, and the turns in the plot become more and more abrupt.
  • Media Bias Fact Check: Website Analysis For instance, Fact Check relies on the evidence provided by the person or organization making a claim to substantiate the accuracy of the source.
  • The Media Economics Analysis In addition, the assessment of the economics of media reveals crucial information about the production, distribution, and consumption patterns of the media services and products.
  • Social Media Presence Analysis I think it expresses engagement within my workplace and willingness to learn more to either explore new ideas, be a part of the discussion, and make sure the information I am gathering is accurate and […]
  • The HopeLine: Website and Social Media Analysis The organization’s social media and the site contain a body of knowledge that might be also informative or important to revise for the current employees, for instance types and signs of abuse.
  • Media Analysis: Gideon’s Trumpet As it has been mentioned above, the purpose of the movie was to show that even a criminal has the right to have someone to represent him in the courtroom.
  • Acute Otitis Media Analysis The peak of acute ear infections, which precedes otitis media, is prior to the age of 2 years, and during school entry.
  • Modern Mass Media and Tools for Their Analysis A sender is a person who originates the message, a message is the content that is communicated, a channel is a medium used to transmit it, and a recipient is a person to whom the […]
  • Covering a Pandemic: Critical Media Analysis A lot of work over the past decades has been devoted to the study of media analysis, which has led to the formation of a new area of knowledge, concepts, and categories.
  • Analysis of Media Representation Patterns In fact, studies show that the DNA of any given human being is ninety-nine percent identical in comparison to the rest of the population, regardless of their origin.
  • News and Media Reliability: Social Analysis At the same time, given the apparent trend to use the Internet as the primary source of news, mobile devices still seem to arouse suspicion among the adult and the older adult population. The most […]
  • Analysis Representations of Britishness in Different Media Texts Although it is clear to me that facts of Britishness exist in all three media sources listed above, I understand that it has different sides and is shown as a mixture of cultural peculiarities, breathtaking […]
  • On Stereotyping in the Media Viewers watch shows regularly and do not understand the content that is biased while the media is able to attract the attention of the audience by way of drama, comedy and action.
  • Media and Injustice: Issues Analysis This paper will high light relations among media and the Injustice, discuss media in it’s past and current perspective and it’s possible role in future challenges by means of special importance on the media management […]
  • Media Coverage of Issues Analysis The main arguments that the authors suggest are: Inconsistent use of labels for the alternative plans minimized the likelihood that the public would understand the details of any of them; The conflicts frame narrowed public […]
  • Mass Media Communication: Personal Analysis Finally, when I do the same in the kitchen in the morning, I am occupied with preparing and eating my breakfast; therefore, television serves as a background and I cannot be focused on the information […]
  • Mass Media Law’s Analysis Indeed, the existing regulations show that the specified action is defined as flag desecration can be interpreted as an affront of the citizen of the United States, as well as the disdain for the law.
  • “The New Yorker” and “National Geographic” Media Analysis What finds most interesting about Surowiecki’s article is that he manages to counter the politics of the USA government, whereas, in Alexander’s article, the secret of the buried treasure and the historical events are the […]
  • Media Analysis: Jacob’s Cross In the Jacob’s Cross episode that was watched the following scenes that apply to the social justice theme were observed: This episode begins in the morning by Jacob calling his attorney and some other close […]
  • Social Media Data Analysis For the company storage purposes, information in wikis is stored in a chronological order and may be used to build the company’s knowledge.
  • Fairfax Media Limited Situational Analysis While it has generally taken Fairfax a longer time than expected to identify and adapt to the shift brought about by the rise of technology in market- specifically the internet and social media- the company […]
  • Media Industry News Analysis: Gasland May Take the Oscar To learn more about the world of media, it is better to focus on the news and the main themes of the articles offered to the reader.
  • Fairfax Media Industrial Environmental Analysis When the rights are granted, they come with a cost to the company; there has been challenges of print media from free press media in Australia thus Fairfax faces the challenge to handle the situation.
  • Media Analysis: Women and Men in Media Against this background the paper attempts to probe the way in which the press and especially the print journalism help to produce and to reproduce specific ways of knowing the third world.
  • Content Analysis of Two Different Forms of Media Although the first one uses television and the second uses the Internet and the World-Wide-Web to deliver content to consumers it must be pointed out that these two are rivals and basically has the same […]
  • Analysis of Gender Issues in the Media The message in the advertisement simply showed that women are able to control men by using their bodies in a certain way.
  • The Focus on the Importance of Symbols in Media Analysis
  • Visual Media Analysis for Social Media and Other Online Platforms
  • Research Methodologies for the Media Analysis
  • Communications and Media Analysis
  • Television Media Analysis
  • Media Analysis: Leadership
  • Predicting Stock Market Using Social Media Analysis
  • Media Analysis: Television and New Media
  • Media Analysis and Feminism
  • Television Media Analysis: Authors and Producers
  • How the Media Places Responsibility for the COVID-19 Pandemic: An Australian Media Analysis
  • Media Analysis: Political and Social Bias in the USA
  • Collecting Data in Social Media Analysis
  • The Jurisprudence and Qualitative Media Analysis
  • Media Analysis: Banning Beauty and the Beast in Malaysia
  • Media Analysis and Understanding the Meaning of Islam
  • Symbolic Interactionism and Social Networks: Media Analysis
  • Television Media Analysis: The Cosby Show
  • Marketing and Business Communication: Media Analysis
  • The Difference Between the Quantitative and Qualitative Media Analysis
  • Structuring and Media Analysis
  • Media Analysis: Audiences and Consumers
  • Managing the News and Media Analysis
  • Comparative and Critical Media Analysis
  • Media Analysis: Rose Petal Cottage
  • Video Installation and Media Analysis
  • Philosophical and Social Media Analysis
  • Critical and Interdisciplinary Research in Media Analysis
  • Public Relations and Media Analysis: Semantic and Social Aspects
  • Functionalist Perspective for Media Analysis
  • Media Analysis of Traditional Primary Documents
  • Responsibility for the COVID-19 Pandemic: Media Analysis
  • Qualitative Research Methods in Media Analysis
  • A Visual Analytics System for Television Ratings
  • Food Chain Actors’ Perceptions of and Adaptations to Volatile Markets: Results of a Media Analysis
  • Religion and the Media Analysis
  • Symbolic Interactionist Perspective for Media Analysis
  • Employer Relation: Industrial Conflict Media Analysis
  • Symbolic Interactionist Perspective Media Analysis
  • Media Analysis: Overview of Media Research Methodologies and Audiences
  • Patterns of Emotional Expression in Social Media Posts
  • A Comparative Content Analysis of Television Shows and Gender Representation
  • Environmental Sustainability Messaging in Advertisements
  • Patterns of Persuasive Language in Political Debates
  • News Coverage during COVID-19: Media Framing and Public Perception
  • The Impact of Celebrity Endorsement on Consumer Behavior
  • Analysis of Unrealistic Standards in Video Game Characters
  • How Portrayal of Violence in Movies Leads to Desensitization
  • Diversity of Characters and Themes in Children’s Literature
  • How Fashion Magazines Affect Beauty Ideals
  • Effectiveness of Educational Apps for Children
  • Do Food Advertisements Promote Healthy Nutritional Choices?
  • Representation of LGBTQ+ Characters in TV Series
  • Environmental Messaging in Corporate Social Responsibility Reports
  • Representations and Perspectives on Climate Change
  • TV Show Titles
  • New York Times Topics
  • Radio Paper Topics
  • Propaganda Topics
  • Twitter Topics
  • YouTube Topics
  • Oprah Winfrey Topics
  • Mass Communication Essay Topics
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100 Best Media Topics To Write About

media topics

Students must choose brilliant media topics to come up with papers and essays that will earn them top grades. A wrong topic can compromise your grade even after investing time and effort in a research project. It’s, therefore, crucial to research a topic wisely before you decide to write about it.

Mass media topics that address emerging issues or recent developments in this field can attract your readers’ attention. However, you should research your topic extensively and analyze your information to come up with a paper that will impress your educator.

Selecting Mass Media Topics

Top 20 media topics for research, media research topics for college students, research topics in communication and media studies for dissertations, trending media topics for research papers, interesting media law topics.

Choosing mass media research topics is not always easy. That’s because most topics have been written about by other scholars. As such, you can easily find a publication with an essay or paper about a topic that you might have in mind. And this makes generating a unique topic idea difficult for some learners.

Luckily, you don’t have to struggle to come up with a topic for your paper or essay, because our assignment service is ready to help you. This article comprises some of the best media research topics to consider if your educator has assigned you a research paper or essay assignment. Simply pick one of these media research paper topics twist it a little or work with it to come up with an A grade write-up.

Perhaps, you’re looking for topics that everybody interested in the media field will want to read about. In that case, consider this list of the top media topics to write about.

  • Are roadside billboards effective when used to promote FACT products?
  • How mass media facilitates cultural diffusion globally
  • How the media influence young children
  • The impact of mass media on organizational efficiency
  • How print media ads and TV commercials affect consumer purchases
  • The techniques used by the West in recording
  • Can mass media be a tool for social reforms?
  • How the media over-emphasize terrorism
  • How mass media supports the establishment of public influence by political parties
  • The effectiveness of the door-to-door technique for promoting sales
  • How the mass media violates consumers’ privacy rights
  • Is modern mass media free from legal and ethical constraints?
  • Should parents supervise their children when watching TV?
  • How the government impose policies and rules on news channels
  • TV channels should have exclusive content for children
  • How radio is losing value and charm due to innovative media outlets
  • How the media affects the behavior of young adults and teens
  • The redundancy of reality shows
  • Why news channels should censor their coverage of violent events
  • How businesses can use mass advertisements to increase sales revenue

Pick any of these research topics in media and communication to come up with a research paper your teacher or audience will want to read from the beginning to the end. Nevertheless, be ready to research your topic extensively to come up with a brilliant topic.

Students have to write about media-related topics when pursuing mass media studies in college. To come up with an interesting paper or essay that will earn you the top grade, learners must select and write about interesting media topics. Here are some of the best topics to consider for your college paper or essay.

  • Influence of mass media ads on consumer behavior
  • The role of mass media in the dissemination of agricultural information
  • How the media affects the academic performance of students
  • The reality and illusion of press freedom in a democratic government
  • The audience perception of political news coverage by the media
  • How the media can promote pornography indirectly
  • How billboard advertising affect product promotion
  • How a government’s attempt to influence the media can affect society
  • How effective are radio adverts on family planning methods and programs?
  • How information and communication technology affects radio reporting
  • How the media promotes some role models
  • The agenda-setting role of the media
  • How television advertising shapes perceptions
  • How the media can influence the political decisions of the masses
  • Effects of modern technologies on how people use mass media
  • How the freedom of information affects journalism practices
  • How politicians can use the media to mobilize the masses
  • Effects of government ownership of a broadcasting service
  • How television broadcasting can affect election campaigns
  • How to use mass media for integrated communication in marketing

Pick and write about any of these media-related research topics to earn the top grade. Nevertheless, be prepared to research your chosen topic extensively to come up with a brilliant paper.

Your educator will ask you to choose and write about at least one media-related topic when pursuing your mass media and communication studies. In that case, you have to choose a topic you’re comfortable researching and writing about. Here are some of the best ideas to get you started.

  • Media coverage of women’s role in the Muslim nations
  • How the media covers the violation of human rights in the developing countries
  • How the state intimidates the media in the contemporary society
  • How some governments use the national security excuse to gag the media
  • What role does the government play in strengthening the media?
  • Mass media economics- How does the media benefit a country economically?
  • How effective are traditional teaching techniques in media studies?
  • Should the media avoid releasing unethical communications for justice purposes?
  • How can the media avoid violating privacy rights in the digital age?
  • How can journalists embrace a balanced approach to news reporting?
  • How the media influence the perception of a perfect body shape among girls
  • Should media personalities adhere to cultural practices and expectations?
  • How can the media help in ending racial discrimination?
  • What are the implications of political ownership of a media channel?
  • How opinion leaders influence the effectiveness of the media
  • How an independent television influences political mobilization in a country
  • How effective mass media can help in conflict resolution
  • How mass media promotes gender inequality
  • How editorial policies affect news coverage
  • How violent films on television affect the young audience

These are great media essay topics for academic dissertations. Pick any of these topics and then take your time to research extensively before writing your dissertation.

To impress your educator and score the top grade, you should pick a trendy media research topic. Ideally, your topic should be about something your audience can resonate with. Here is a list of trendy mass media research paper topics to consider.

  • How technology is changing the mass media definition
  • Propaganda and media censorship
  • How the freedom of speech affects modern media
  • Key aspects of modern communication
  • How media images represent modern society
  • How the media incorporate hidden messages in entertainment
  • Is radio still a popular mass media channel?
  • What is scientific journalism and how does it affect media consumption?
  • Is the Disney phenomenon media or a form of new mythology?
  • How the internet influences media policies
  • Does the media react to or create events?
  • Are people reverting to newspapers due to trust issues?
  • How media regulations and policies vary among countries
  • Can a journalist stick to media ethics when covering political campaigns?
  • Fan-fiction and fandom in mass media
  • What is the post-truth age in the mass media?
  • Arthouse versus mainstream media
  • Does the media prevent or enhance panic?
  • How the media promotes terrorism indirectly
  • Media companies versus bloggers

Choose any of these research topics in media and communication if your goal is to write about something trendy. However, make sure that you’re conversant with issues surrounding most new media topics to come up with an excellent paper or essay.

Most students confuse media law and media ethics topics. Laws are rules that govern the media while ethics are the moral values that media practitioners should abide by. Ethics guide the professional behavior or conduct of journalists. This category is also a great source of media debate topics. You can also find brilliant media analysis topics in this category. Here are some of the best media essays topics to consider if you love writing about laws and ethics.

  • Detailed analysis of media laws and ethics in the U.S
  • Perceptions of media law among graduate students
  • A comparison of media laws in the developing and developed countries
  • Changes in the media law in the U.S over the years
  • How media laws influence the evolution of a country’s political landscape
  • How the media facilitates the law-making process
  • Media law relevance for business opportunities
  • How media law influence sensitive issues’ coverage and reporting
  • How privacy laws protect TV consumers
  • The implication of criminal reporting- Analysis of privacy laws and transparency interplay
  • Big data and media- Practical interpretations of media laws
  • Media laws in communist countries
  • How media laws affect radio broadcasters- Practice issues and guidelines
  • The importance of media laws in contemporary society
  • How reinforcing media laws can lead to gaging of the media
  • What is the role of the government in the reinforcement of media laws?
  • How speech freedom differs from the media laws
  • Media freedom in emerging and developed economies
  • Advertisement laws for digital versus print media- a perspective of the UK media
  • How does media freedom differ from media regulation?
  • Some of these ethics paper topics

This category also has controversial media topics worth exploring. You can also find digital media research topics that relate to laws and ethics. Nevertheless, be prepared to research any of these topics extensively to come up with a paper or essay that will earn you the top grade.

Students have many media literacy topics to consider when writing academic papers and essays. But whether you opt to write about digital media topics or media analysis essay topics, you should research extensively before writing. That way, you will find great information that your audience will be interested to read about.

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Browse Course Material

Course info.

  • Dr. Andrea Walsh

Departments

As taught in.

  • Media Studies
  • Comparative Literature
  • Social Anthropology

Learning Resource Types

Introduction to media studies, assignments, written and oral assignments.

21L.015 is a Communication-Intensive (CI) course; writing and speaking are critical parts of the class. Essay assignments and shorter writing exercises enable students to make connections between the lectures, readings, screenings, discussion sections and their own lives. Over the course of the semester, we will stress strategies for effective writing and oral presentations in the humanities and social sciences. By the end of the semester you will have completed 25-30 pages of writing and three oral presentations. In addition, you will have the opportunity to practice the craft of revision in the preparation of your last essay.

  • Oral and Written Assignment #1 ( PDF )
  • Writing Assignment #2 ( PDF )
  • Essay 1 ( PDF )
  • Essay 2 ( PDF )
  • Essay 3 ( PDF )
  • Final Research Project Sequence ( PDF )

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Media Studies

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Selecting and narrowing a topic, choose an area of interest to explore. .

For you to successfully finish a research project, it is important to choose a research topic that is relevant to your field of study and piques your curiosity. The flip side is that curiosity can take you down long and winding paths, so you also need to consider scope in how to effectively cover the topic in the space that you have available. If there's an idea or concept you've recently learned that's stuck with you, that might be a good place to start !

Gather background information.

You may not know right away what your research question is - that's okay! Start out with a broad topic, and see what information is out there through cursory background research. This will help you explore possibilities and narrow your topic to something manageable.    Do a few quick searches in OneSearch@IU  or in other relevant sources. See what other researchers have already written to help narrow your focus.  

Narrow your topic.

  Once you have a sense of how other researchers are talking about the topics you’re interested, narrow down your topic by asking the 5 Ws

  • Who – population or group (e.g., working class, college students, Native Americans)
  • What – discipline or focus (e.g., anthropological or art history)
  • Where – geographic location (e.g., United States; universities; small towns; Standing Rock)
  • When – time period or era (17 th century; contemporary; 2017)
  • Why – why is the topic important? (to the class, to the field, or to you)

Broad topic: Native American representations in museums

Narrowed topic: Museum efforts to adhere to NAGPRA

Adapted from: University of Michigan. (2023 Finding and Exploring your topic. Retrieved from  https://guides.lib.umich.edu/c.php?g=283095&p=1886086

From Laurier Library. 

From Topic to Research Question

So, you have done some background research and narrowed down your topic. Now what? Start to turn that topic into a series of questions that you will attempt to answer the course of your research.  Keep in mind that you will probably end up changing and adjusting the question(s) you have as you gather more information and synthesize it in your writing. However, having a clear line of inquiry can help you maintain a sense of your direction, which will then in turn help you evaluate sources and identify relevant information throughout your research process. 

Exploratory questions.

These are the questions that comes from a genuine curiosity about your topic. When narrowing down your topic, you got a good sense of the Who, What, When, and Where of things. Now it’s time to consider

  • Asking open-ended “how” and “why” questions about your general topic, which can lead you to better explanations about a phenomenon or concept
  • Consider the “so what?” of your topic. Why does this topic matter to you? Why should it matter to others? What are the implications of the information you’re discovering through the search process to the Who and the What of your topic?

Evaluate your research question.

Use the following to determine if any of the questions you generated would be appropriate and workable for your assignment. 

  • Is your question clear ? Do you have a specific aspect of your general topic that you are going to explore further? Will the reader of your research be able to keep it in mind?
  • Is your question focused? Will you be able to cover the topic adequately in the space available? Are you able to concisely ask the question?
  • Is your question and arguable ? If it can be answered with a simple Yes or No, then dig deeper. Once you get to “it depends on X, Y, and Z” then you might be getting on the right track.

Hypothesize. 

Once you have developed your research question, consider how you will attempt to answer or address it. 

  • What connections can you make between the research you’ve read and your research question? Why do those connections matter?
  • What other kinds of sources will you need in order to support your argument?
  • If someone refutes the answer to your research question, what is your argument to back up your conclusion?
  • How might others challenge your argument? Why do those challenges ultimately not hold water?

Adapted from: George Mason University Writing Center. (2018). How to write a research question. Retrieved from  https://writingcenter.gmu.edu/writing-resources/research-based-writing/how-to-write-a-research-question

Sample research questions.

A good research question is clear, focused, and has an appropriate level of complexity. Developing a strong question is a process, so you will likely refine your question as you continue to research and to develop your ideas.  

Unclear : Why are social networking sites harmful?

Clear:  How are online users experiencing or addressing privacy issues on such social networking sites as Facebook and TikTok?

Unfocused:  What is the effect on the environment from global warming?

Focused:  How is glacial melting affecting penguins in Antarctica?

Simple vs Complex

Too simple:  How are doctors addressing diabetes in the U.S.?

Appropriately Complex:   What are common traits of those suffering from diabetes in America, and how can these commonalities be used to aid the medical community in prevention of the disease?

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  • Past papers, examiner reports and specimen papers

You can download one or more papers for a previous session. Please note that these papers may not reflect the content of the current syllabus.

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This is only a selection of our papers. Registered Cambridge International Schools can access the full catalogue of teaching and learning materials including papers from 2018 through our School Support Hub .

Past papers

  • -->June 2022 Mark Scheme Paper 21 (PDF, 224KB)
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A-Level Media Studies

  • Wider reading
  • Media Focus
  • Film studies

Tuesday 19 March 2019

Exam structure, you can find a video version of this post by clicking here. it goes through everything you need to know to get an a in any exam you sit, sample timings, component one a - 2 minutes per mark component one b - 1 minute per mark component two - 50 minutes for each industry, component 2 micro-management, intro and argument - 7  minutes text one – 19.5 minutes text two – 19.5 minutes conclusion  - 4 minutes, marks per section:, component one a - 45 marks (media language and representation. one question will be worth more marks that the other usually a 30/15 split) component one b - 45 marks (usually 25 marks for industry, 20 for audience) component two a (tv) - 30 marks component two b (magazines) - 30 marks component two b (online) - 30 marks, example question - compared with the past, david gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities.’ evaluate the validity of this claim with reference to the set editions of woman and adbusters and the historical contexts in which they were produced., step one - underline key terms, compared with the past, david gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities .’ evaluate the validity of this claim with reference to the set editions of woman and adbusters and the historical contexts in which they were produced., step two -  knee jerk reaction, knee jerk reaction: adbusters presents complex representations of gender, particularly of women, while woman magazine presents singular, stereotypical and sexist representations of women typical of the political climate of the mid-1960's, step three - plan, step four - introduction, definition argument context, defining key words, ‘representation’, ‘audience’, argument examples, ‘genre’, ‘distribution’, in what ways can newspapers incorporate viewpoints and ideologies for their audiences.

[DEFINITION] The producers of newspapers typically incorporate a range of ideological perspectives when creating newspapers. This is for several reasons, including commercial, ideological, and audience related. Ideology itself refers to the beliefs and viewpoints of the producer. Through media language, audiences are invited to explore and negotiate a range of responses. [ARGUMENT] However, typically producers will attempt to anchor these responses through techniques such as captioning. In order to explore how newspapers incorporate viewpoints and ideologies, [CONTEXT] I shall be exploring the examples of The Daily Mirror, a British tabloid newspaper catering to a working class left wing audience, and the Times, a broadsheet targeting a middle class, right wing audience. I shall also be supplementing these examples with material from The Mail Online, a particularly popular online branch of the right-wing Daily Mail that primarily targets a working-class female audience.

Step five - The paragraph structure

Point evidence argument [theory].

P - The front cover of The Times, on the other hand, demonstrates an initially oppositional ideological viewpoint. E - A mid shot double page splash wrap-around cover, saved only for the very most notable events adorns this edition. Trump gestures passively with his fist, eyes to the right of the camera, in front of the background of an American flag. The flag has clear connotations for the right wing target audience: of patriotism and of freedom and of victory. The headline, The New World is presented in a serif font, offering a sophisticated mode of address to the target middle class audience. However, the Times Does not openly ideogically support Trump in the same way that The Mirror opposes him. In an example of bias through selection, an image of Trump looking either smug or lost, depending on the negotiation of the audience is selected. His fist has symbolic connotations of power, but also functions as a proairetic code, suggesting violence ahead. This is further anchored to the sophisticated target audience through the lexis of the subheading demonstrating that Trump will send “shockwaves around the globe”. A - The negative connotations of shockwave make intertextual reference to the disaster genre once more. However, the dominant reading is hard for the audience to deduce. The Times neither endorses nor rejects Trump’s ideology. Even the pull quote on the back cover, with its repeated use of you will be so proud” can by polysemically interpreted by the target audience.

Topics Base

Everything begins with an idea!

Media Essay Topics

For clarification purposes, media is a range of platforms and systems that make it easier to convey a message to the right audience. Media is made of physical and internet-based systems such as fax, television, billboards, telephones, radios, magazines, internet, and newspapers. It’s through these platforms useful information such as promotional messages, news, educational information, music, and movies are passed from the conveyor to the listener.

Media encompasses of all useful platforms and channels that aid the seamless transmission of information to people. The wide range of media platforms makes it easier for people across all parts of the world to get informed on time. Media is categorized into print and broadcast channels. The internet is also a popular form of media that aids in the rapid supply of contents such as movies, news, educational, promotion, and music.

Broadcast media is categorized into TV and radio. Radios and TVs are the most common, reliable, and affordable means of media, readily available to all. Print media is categorized into magazines, reports, journals, books, and newspapers. Both broadcast and print media has been streamlined and improved by the advancement of technology. People can now access digital magazines, books, newspapers, journals, and reports. They can as well listen to radios and watch TV online.

  • What role has the media played in reducing crimes?
  • The most common types of media outlets: The pros and cons of each
  • How the media affects socio-economic dimensions
  • Scary media techniques that should be revised
  • The role the media plays in increasing violence among the youth
  • How bias media affects the moral and attitudes of the citizens?
  • The effect mass media has on a country’s economy
  • The effect mass media has on a society’s social norms
  • What differences are there between traditional media and social media
  • Characteristics of an outdated mass media outlet
  • The role the newspaper plays in mass media
  • The many ways in which the mass media violates the rights of individuals
  • How mass media aids in combatting different situations?
  • How the media negatively affects a country’s economy?
  • The role the media plays in spreading social and political awareness
  • How mass media affects students?
  • The adverse effects of biased media on a society
  • The effects of media violence on social violence
  • The role the media played in the Yugoslavia war
  • The effect of technological advancement on the media economy
  • The many different political functions of the media
  • How the media aid shape the thoughts of the average citizen?
  • The impact of social media campaigns in the society
  • The differences between mass media and digital media
  • What impact does the media have on public opinion
  • How different media outlets delay data transmission?
  • The negative impact of media consolidation
  • The relationship between politics, power, and media
  • Does the media play a part in curtailing the passage of sensitive information?
  • How the media affects the human image or reputation?
  • The use of media to expose the wrongdoings of a government

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Eduqas A-Level Media Studies Past Papers

The Eduqas A-Level (A680U) and AS Level (B680U) Media Studies past exam papers section of Revision World. You can download the papers and marking schemes by clicking on the links below.

June 2022 Eduqas A-Level Media Studies Past Papers (A680U)

A-Level Media Studies - Component 1: Media Products, Industries and Audiences (A680U10-1)  Download Paper     -    Download Mark Scheme

A-Level Media Studies – Component  2: Media Forms and Products in Depth (A680U20-1)  Download Paper     -    Download Mark Schem e

November 2020 Eduqas A-Level Media Studies Past Papers (A680U)

November 2020 Eduqas AS-Level Media Studies Past Papers (B680U)

AS Media Studies - Component 1: Investigating the Media (B680U10-1)  Download Paper     -    Download Mark Scheme

AS Media Studies  – Component  2: Investigating Media Forms and Products (B680U20-1)  Download Paper     -    Download Mark Schem e

June 2019 Eduqas A-Level Media Studies Past Papers (A680U)

June 2019 Eduqas AS-Level Media Studies Past Papers (B680U)

June 2018 Eduqas AS-Level Media Studies Past Papers (B680U)

AS Media Studies – Component  2: Investigating Media Forms and Products (B680U20-1)  Download Paper     -    Download Mark Schem e

For other A-Level Media Studies past papers click here .

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collection of radios

BBC Radio 1’s Newsbeat

Introduction.

Broadcasting since 1973 on BBC Radio 1, Newsbeat promises its younger listeners all the news they need to know from the UK and around the world. The energetic presenters ensure complex issues remain accessible to the target audience through their informal mode of address , interactive games, and audience participation, but can this traditional format continue to compete against podcasts and streaming apps?

If you are preparing for the AQA A-Level Media Studies exam, you should analyse at least two episodes in terms of media industries and audiences. Consideration of the programme’s social and cultural context is also essential.

The BBC is the largest public service broadcaster in the UK. According to the regulator, Ofcom , PSBs are tasked with “delivering impartial and trusted news, UK-originated programmes and distinctive content”. The BBC’s mission is outlined in its charter . The corporation has to provide “impartial, high-quality and distinctive output and services which inform, educate and entertain”. Newsbeat certainly satisfies these requirements with its focus on current affairs.

Accurate, impartial and independent news should be placed at the heart of daytime output. The BBC Trust and Radio 1

There is also a need to be representative of the UK’s diverse population. That is why the BBC continue to shift resources out of London to other parts of the country. Newsbeat, for example, will be presented from a new centre of excellence in Birmingham.

However, the BBC is often accused of political bias because it seems to reinforce a more liberal ideology. There have been plenty of commentators and government ministers who have called for the institution to be defunded and forced into the private sector to compete against subscription services and other channels which rely on advertising revenues. These critics question why the public should pay a licence fee when we spend most of our time online.

Despite these concerns, the BBC remains a trusted source around the world for news, especially in an era of fake news and clickbait journalism. This Science Daily article on news media and the rise of online disinformation explores these issues in detail.

For more information, the BBC academy published an article on everything you need to know about the public broadcaster. The section on their vision and the fascinating infographics are definitely worth reading.

Newsbeat Distribution

The main fifteen-minute Newsbeat programmes are transmitted live over digital audio broadcast (DAB) frequencies at 12:45 and 17:45 during most weekdays. You can listen to the latest stories, entertainment gossip and sport headlines by tuning into Radio 1, 1Xtra and the Asian Network. This simultaneous transmission is known as a simulcast. There are also shorter bulletins broadcast throughout the day, usually at thirty-minute intervals.

Of course, you can hear the show on Newsbeat online . You just need to sign in with your BBC account. This enables the corporation to offer you personalised suggestions based on your BBC Sounds history. Importantly, they also share your personal data with TV Licensing to make sure you are paying your hypothecated tax.

Once you are logged in to streaming service, you can access episodes from the previous thirty days. You can even download and share media through the BBC Sounds app on any smart device, including your mobile phone or in-car software.

The producers offer a range of ways to listen to the show because they want to connect with a larger audience, improve their ratings and secure the viability of the format. If you want to know more about radio stations and their market share, you should visit our guide to how we measure the audience .

Demographic Profile

In terms of demographics, the BBC Trust claims Radio 1 targets people who are aged 15-29. However, RAJAR suggests the average listener is actually 30:

audience profile graph

Although this performance analysis is quite old, the figure has remained stable since 2014. If you look at the more recent data from YouGov, Radio 1 is well-known and quite popular with older groups:

audience graph

Codes and Conventions  

A short burst of music with a fading bassline signals the start of the programme.

Known simply as the intro, the newsreader immediately introduces the episode to the audience. There might be a voice ident where the presenter mentions the name of the broadcast and the current time: “This is Newsbeat at 3.45pm”. The intro could be in the form of a bulletin – a list of the main stories which will be featured in the broadcast.

The newsreader will then open the top story by outlining some of the key facts and figures. Expect the message to be supported by some pre-recorded clips of interviews and commentary. Cutting quickly between quickly between these clips and the newsreader’s script creates an intensity which is supposed to appeal to the target audience. This introduction to a correspondent’s report in known as the cue. 

Depending on the story, the report might begin with a clip of actuality (material recorded on location), a clever soundbite from a contributor, vox pops, expert opinion, or relevant music. If the news story is developing, the broadcast will cut to the reporter on the scene for more immediate information and live updates. This called the live cross. 

Back in the studio, the newsreader might ask the correspondent questions about the story. This technique is called the two way. There might also be an interview with a specialist in the studio about the specific subject. 

Finally, the wrap. The newsreader draws the report to a conclusion and then a stinger indicates the transition into the next section of the programme.

Newsbeat ends with the presenter’s sign-off which is known simply as the outro.  

summary of Newsbeat in a diagram

Cross-Media Production

According to Statista, Radio 1 reached just under 9 million listeners every week in the first quarter of 2020. Despite facing tough competition from other platforms, such as television, streaming services and podcasts, radio shows continue to attract a mass audience.

Newsbeat had to compete against traditional print media and the conventions of roll news channels, but mobile-first audiences are now learning about important events through what is trending on their social networks and notifications of breaking news flashing on their screens.

The Newsbeat producers responded to this challenge by serving content on their website, YouTube channel, Twitter account and Instagram profile. Taking a multi-platform approach ensures the product remains relevant to its audience.

Reception Theory

Newsbeat delivers its reports and stories with a very distinct style. The producers hope to appeal to their listeners by framing the content through an informal tone, quick overviews, upbeat links, and audience participation. However, we may not interpret the message in the way the producers originally intended.

Stuart Hall argued producers encoded meaning and values into their texts which was then decoded by the audience, but our reactions are shaped by our individual frameworks of knowledge. You should also consider the different modes of consumption , especially the ways we might listen to the radio.

Hall’s encoding / decoding model of communication offers three hypothetical positions – the dominant, oppositional, and negotiated readings.

The Newsbeat producers hope their short-form news stories will engage their audience and keep them up to date about the latest events around the world. This is the preferred reading. Some listeners might appreciate the snackable content but will be then turn to other sources for the stories behind the headlines. This could be considered a negotiated reading. Other listeners will simply reject the encoded message and construct their own meanings. Perhaps the news stories are irrelevant to their own situations. They might even tune into another station if they just want to hear music.

There are many factors which might influence our position to the programme, such as age, values and ideology, geography and even our mood. Importantly, we don’t always react in the way the producers intended.

Essay Questions

  • To what extent can regulators shape the output of media texts? Refer to the Close Study Product Newsbeat to support your answer.
  • How convincing are the arguments for and against the regulation of radio broadcasts? In your answer, you should refer to your Close Study Product.
  • Explain why producers of radio programmes are using new digital technologies to distribute their texts.
  • “Media audiences always respond to media products in the way that producers intended.” Referring to the Close Study Product Newsbeat , to what extent do you agree with this statement?
  • It has been argued social and cultural contexts influence how audiences respond to radio broadcasts. How far do you agree with this statement?
  • Explain the influence of economic factors on the production and content of radio broadcasts.
  • To what extent does Newsbeat meet the requirements of its public service broadcasting remit?
  • Explain how Newsbeat targets a youth audience through the use of new technologies.

Newsbeat on Twitter

This is the official account with an impressive 150k followers.

Further Reading

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Representation in Horizon Forbidden West

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Horizon Forbidden West and Genre

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Zendaya, Social Media and Celebrity Culture

Scarlett Johansson in The Gentlewoman magazine

The Gentlewoman Magazine

Robert Pattinson photoshoot for GQ magazine.

Analysis of GQ Magazine

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The Sims FreePlay

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Media Studies Quiz Questions And Answers

Settings

Get ready for this Media studies quiz. The quiz has difficult, and medium-level questions on Media studies for you. Do you think you can take this challenge? Are you well-prepared on this subject? If yes, then wait no more and dive into this quiz. If you manage to get more than a 70 percent score, you will not be less than an expert—best of luck with your test. Now, let's get started with the Q & As. This will serve a

The term "media" is defined as ...

Picture or image

Means of communication

A current style

A study of signs

Rate this question:

The term "signs" is defined as ...

Something that comes with an accepted meaning

A visual movement that explores themes and techniques drawn from popular mass culture

means of communication

The term "mass media" means ...

Means of communicating to a large group of people

Popular culture is ......

Ability to interpret and analyze the media

Means by which a message is communicated

Artifacts, institutions, customs, hobbies that represent the accepted values of society

The study of signs

A medium is ...

How long is the average news story.

None of the above

What percentage of Canadians rely on TV news for information?

Why do news stations include visual images in their news stories.

It is easier to watch than reading

It makes the story easier to believe

It's more fun

It's cheaper

When we learn something new we do things which are _______

Organize and adapt

Organize and discredit

Assimilate and adapt

Assimilate and discredit

By the time the average child leaves elementary school, he or she will have witnessed more than ____ assorted acts of violence.

100 000 000

How many commercials advertise food?

In the movie "simone," the name simone means _____.

Simultaneous one

Simulation one

Stimulated ovary

What are the 2 kinds of photos that exist today?

Pornographic, family photos

Celebrity photos, family photos

Paparazzi, digitally altered

Which actress is famous for protesting her digital alterations on the cover of GQ magazine?

Kate Winslet

Gwen Stefani

Lindsay Lohan

Britney Spears

Which company launched a campaign to challenge today's stereotypical view of beauty?

All forms of media will reflect the values of its creators and _______.

Politicians

_________ values are most often presented in media and advertising.

Lower class

Middle class

Like many art forms, the music suggests much about the ______ in which it is created.

According to pink, what epidemic exists among teenagers today.

Hypocritical culture

Overtly sexual culture

Mindless culture

According to a panel discussing racism on the Oprah show, why don't we get to see the humanity of black women?

Media portrays only their body parts

Media only shows the humanity of white women

Media only focuses on white men

According to Marshall McLuhan, media such as radio, print, photographs, and movies which are LOW IN PARTICIPATION are known as

Timid giants

Marshall McLuhan is famous for coining the phrase:

15 minutes of fame

Don't go there

Talk to the hand

Global village

McLuhan suggests that each medium is a(n) ______________ of our senses

__________ is the paid use of the media to bring a product or service to an audience.

  • Advertising

The 4 jobs of advertising are:

Market, attention, image, persuade

Attention, image, reassure, buy

Reassure, attention, personality, persuade

Attention, image, reassure, persuade

Statistics and factual information that is used to prove the superiority of a product is known as _________

Glittering generalities

Weasel words

Doublespeak

Facts and figures

_____________ is the exploitation of fears and insecurities to sell a product

Hidden fears

Avant-garde

Magic ingredients

Testimonial

Magic Ingredients is the propaganda technique which __________

Uses vague, imprecise language

Uses words to suggest a positive meaning without actually guaranteeing it

The suggestion that some miraculous discovery makes the product exceptional

The suggestion that purchasing the product shows your love of your country is known as ____

Talking down to the audience to appear just like them is known as _______.

Plain folks

An attempt to turn negative evidence into something positive is an example of _______

Snob appeal

Diverting the attention of the audience by making them laugh or using clever visuals is known as _______

The vals group that are the survivors is known as _________.

Need-directed

Societally conscious achievers

The VALS group that is most likely to try acupuncture, buy a smart car, and drink herbal tea are known as ________

The vals group that is often conservative, religious, and "old fashioned" is known as _______.

Emulator-achiever

The VALS group that is considered "materialists" who want to buy name brands such as Gucci or Tiffanys are known as ________

Needs-directed

The VALS group that buys a Doge or drinks Pepsi and eats at McDonald's are ________

Emulator-Achievers

The VALS group that doesn't care about name brands and buys whatever is on sale is known as _______

The vals group that is often made up of teenagers who lack self-confidence and are discouraged about their prospects are __________.

Emulator-achievers

The VALS group who are often on welfare and rarely have money to take their family out for dinner are known as _______

Which company is responsible for the current image of santa claus.

Paramount Pictures

Walt Disney

Which music group was widely criticized for expressing their opinion about their government?

Pussycat Dolls

Spice Girls

Dixie Chicks

Rascal Flatts

Which pop icon said that there is an epidemic today of a mindless culture among teens?

Jessica Simpson

When discussing advertising, "brand image" refers to a product's _________

Spokesperson

Colors used

Personality

Which VALS group makes up 1/3 of citizens in the United States?

Change is the arch-enemy of ___________.

Emotional appeal

The agenda for all media productions is to make money, therefore __________is important.

Audience appeal

An advertising team

Which ingredient is NOT included in the formula to construct emotional appeal in an ad?

Which color should you never use in an advertisement for food, which color is the most popular among 75 % of children and is often associated with royalty.

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