how to start a cleaning business plan

Starting a Business | How To

How to Start a Cleaning Business: Complete Guide

Published October 18, 2022

Published Oct 18, 2022

WRITTEN BY: Meaghan Brophy

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This article is part of a larger series on Starting a Business .

Starting A Business?

Step 1: Choose Your Type of Cleaning Business

Step 2: write a quick business plan, step 3: get necessary funds, step 4: file legal paperwork.

• Step 5: Get Proper Licenses & Insurance

Step 6: Purchase Cleaning Equipment

Step 7: market your cleaning business, bottom line.

With the janitorial services industry currently valued at $98 billion , starting a cleaning business may be a profitable venture, whether you’re looking into residential or commercial cleaning services. In this guide, we go through the steps and talk about low-cost strategies to get your cleaning business up and running on a budget.

You can also download our complete guide to starting a business, which you can reference later:

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The first step you need to take is to determine if you’d like to create a residential or commercial cleaning business. Your decision here will affect everything else you do, from the financing to the equipment to the marketing.

Most cleaning companies don’t provide services to both residential and commercial customers because each includes different services and requires unique equipment. You also need to decide if you’re starting your biz from scratch or purchasing a cleaning-based franchise.

Residential vs Commercial Cleaning Business

A residential cleaning service specializes in homes while a commercial cleaning business specializes in businesses. But it gets more complicated. Typically, the residential cleaning business is a lower cost to start (primarily because of simpler equipment needs); however, commercial can be very lucrative because of the add-on services such as floor waxing, window washing, and deep disinfecting.

Generally, residential cleaners earn a slightly lower hourly wage than cleaners who provide services to businesses, government buildings, schools and universities, and other commercial clients. However, there are more residential cleaners than commercial ones, suggesting higher demand for those services.

Employment and wage per industry for janitors and cleaners, except maids and housekeeping cleaners (Source: US Bureau of Labor Statistics)

You also want to consider that residential is done during the day, and commercial is done during the night. Also, residential cleaning is more detail-oriented because the homeowner is more likely to inspect your work and be particular about how you do certain tasks, such as arranging pillows and blankets. Commercial covers more square feet, so you’ll have to work faster and be less detail-oriented than residential.

From a business perspective, the residential space has more customers available. Overall, your choice between residential and commercial depends on your budget for equipment and lifestyle.

Should You Buy a Cleaning Franchise?

Cleaning franchises are popular—you can choose from many brands. One aspect that makes cleaning franchises appealing is they’re generally low-cost to start. Many also provide an option to start from home or part-time. For example, the Stratus Building Solutions franchise costs as little as $1,000 down.

Now, it’s important to remember that not all cleaning franchises are low-cost. Some require up to a $150,000 investment . These types of franchises often require vehicles, a location, and advanced equipment.

Many new business owners choose to buy into a franchise because it provides business and industry training. For example, The Maids offers seven weeks of business training, plus two days of culture training at headquarters, six days of admin training, and four days of on-site training at your location. It’s a cleaning business boot camp!

Here are the top cleaning franchises to consider:

You might also consider ISSA (one of the top five janitorial companies )—it’s actually an association that can recommend franchising options for you.

The next step to starting a cleaning business is to create a one-page business plan. You should also research the startup costs and make financial projections by forecasting how much money the cleaning business will earn and spend over the next two years.

If you’re seeking a large amount of financing from a bank or investor, you will need a traditional business plan . Most people use business plan software to assist with planning financial projections. If you find yourself wondering what an income statement, balance sheet , or breakeven point is, you will likely need software.

• Create a One-page Business Plan
• Set Up a Budget
• Establish Your Cleaning Rates
• Determine Your Net Income

You should be able to complete the one-page business plan in less than 15 minutes (assuming you’ve done your research). It’s simple: Write down one to two sentences to the questions in the free template below:

One-Page Business Plan Template

Along with the business plan, you need to estimate the financials of your cleaning business. You need to determine three figures: startup costs, estimated monthly expenses, and estimated monthly income.

The following are common expenses for a low-cost cleaning business.

• Licenses and permits: $100–$500 to register as a limited liability company (LLC) .
• Insurance: $500–$3,500 annually, depending on number of employees. Expect to pay a few hundred dollars per month.
• Cleaning equipment and products: $300–$600 depending on the type of tools. High-quality vacuums can cost $200–$300, $10 for several large all-purpose cleaning solutions, $10 for a broom, $20 for a mop, and $20 for dusting supplies.
• Advertising: $100–$200 for print and online marketing.
• Labor: Roughly $14–$20 per hour for each employee, just counting wages.

Once you have your expenses estimated, you need to determine your rates and how much income you will earn every month.

Factors such as your location, competition, clientele, and interior condition will determine your exact rates. You can also earn additional revenue with upgrades such as window cleanings, appliance cleanings, or wall washings.

Consider these options when determining your rates:

• Hourly rate: $30–$90 per hour. The hourly rate is the most common billing method. Establish an estimate for your hourly rate by calling competitors and inquiring about how much service would be.
• Flat rate: $120–$150 for a single-family home. Determine this rate by estimating how long it will take to clean a particular house. Customers may prefer this rate because they know the exact amount to pay every month.
• Square foot rate: It’s standard in the commercial cleaning business to charge a square foot rate. Expect to charge an office building anywhere from 5–20 cents per square foot.

Now that you have your startup costs, monthly expenses, and potential income, the next step is to determine your net income (income after expenses), and how long it will take to earn your initial investment back—also called breakeven.

For example, let’s say your startup costs are $4,000. Regarding monthly expenses, you determine that you’ll spend $1,000 every month, including your quarterly tax withdrawal (about 20% of income).

For income, if you clean 20 homes per month at $120 per home, that is $2,400 in revenue. Taking out the $1,000 in monthly expenses leaves you with $1,400 net income every month.

In this scenario, it will take you at least four months to break even and make your initial $4,000 back. Keep in mind that it’s likely you won’t have 20 homes in your first month of business. It may take longer than four months to build up this clientele and make your money back.

Ideally, you’ll want to use personal funds to start the business so you can avoid debt. That may not be possible if you’re starting a cleaning business with vehicles or a physical location. Whatever type of business you’re opening, remember you’ll still have to pay back the debt if the company fails.

Consider the following funding options to start your cleaning business:

• Personal funds: Before using any of your personal funds to start the biz, transfer the money into a business bank account (discussed below).
• Crowdfunding: This is a funding option many new cleaning businesses overlook. Use crowdfunding to raise funds from potential customers, such as family and friends, before opening. Use the funds to purchase equipment and then perform the prepaid services.
• Credit cards: We don’t recommend taking on a substantial amount of debt to start your first business. However, if you choose to take on debt, a credit card is an option. If you have good credit, you can get a 0% introductory APR for 12 to 18 months.
• Personal loan: Generally, we recommended you don’t take out a personal loan to start a cleaning business. The interest rate is relatively high (above 12%) because the loan isn’t secured to collateral.
• Home equity loan: If you have equity in your home, you can take out a loan to start your business. Because this loan is tied to your home as collateral, the interest rate will be lower.
• Rollover for business startups (ROBS): A ROBS is when you use 401(k) money to open a business—it is complicated and potentially risky, so carefully consider it. It is also only available for entities organized as a C corporation (C-corp).

Until you have at least a three-year history of income and expenses, or paid off equipment such as vehicles, don’t apply for a traditional bank loan or Small Business Administration (SBA) loan . Typically, banks don’t lend to startups.

If you’re franchising, a bank loan or franchise financing could be an option. The franchise may have a relationship with a bank and can organize funding for you. A bank may be open to financing a franchise if the overall failure rate is low.

Once you have the funds to start your cleaning business, it’s time to get your legal paperwork in order. You’ll need to get an employer identification number, register the business as a legal entity, and open a business bank account.

• Get an Employment Identification Number
• Register as a Legal Entity
• Open a Business Bank Account

The employer identification number (EIN) is provided by the federal government to identify small businesses. You’ll use this number when filing taxes, opening a bank account, or getting a loan. You can get an EIN for free through the IRS . The entire process takes about 15 minutes.

All cleaning business owners need to register their business as a legal entity. Registering as a legal entity protects personal assets if a lawsuit were to ever occur against the business. Depending on your state, the cost to register a business is anywhere from $40 to $500.

Tip : Don’t try to save money by skipping this step! A cleaning business carries a risk—you’re using chemicals in the homes of your customers. If, for example, you ruined or broke something in a customer’s home, they could sue you for damages. Without a legal entity, your personal assets are at risk to cover damages.

• Sole proprietorship: This is the default business structure if you don’t register your business as a legal entity. There are no legal protections with a sole proprietorship .
• Limited liability company (LLC): An LLC is the legal entity you’ll most likely choose for your cleaning company. It’s easy to set up and takes little maintenance every year.
• C corporation: A C-corp is more complicated to set up compared to an LLC. Often, business owners hire an attorney to assist in the setup. The C-corp is typically for larger companies that have multiple investors in the business.
• S corporation: Technically, the S-corp isn’t a legal entity—it’s a tax designation. Congress created the S-corp so that small businesses could get similar tax advantages as corporations. You can use a custom calculator to determine if designating your LLC as an S-corp will save tax money.

To register your business, visit your state’s official business registration website. If you find the site cumbersome and challenging to navigate, consider using an online legal service to handle it for you.

Before incurring any expenses or taking on any new clients, get yourself a business bank account . As a business owner, you want to ensure you keep personal and business finances separate . Separate bank accounts help with keeping track of business income and expenses for tax purposes. Plus, this separation of finances helps the process of IRS audits go more smoothly.

If you have a current banking relationship, you can go to that bank to open a business checking account. However, if you’re still looking for a bank, consider Bluevine . It’s an online bank designed for small businesses. Bluevine charges no transaction or monthly fees and offers qualified accounts a high-interest rate of 1.5% annual percentage yield (APY) on balances up to $100,000.

Step 5: Get Proper Licenses & Insurance

A cleaning business is likely to need a license in the city where it’s operating. Regarding insurance, all cleaning businesses will need at least general liability insurance to cover any damages in a customer’s home. If you’re hiring employees, you’ll also need workers’ compensation insurance.

These are the general requirements you should look into:

• Business License
• General Liability Insurance
• Janitorial Bond
• Workers’ Comp

It’s likely your state won’t require a license for a cleaning business. To confirm there’s a license requirement, search on your state’s business regulation website.

Your city will likely require a General Business License . Most cities simply want a record of what businesses are operating. To obtain the General Business License, visit your city’s official government website.

For example, Atlanta requires all businesses to obtain a General Business License—even at-home and online businesses. The cost to acquire the license is $75. Failure to obtain a license can result in a $500 fine.

At a minimum, you’ll want to purchase general liability (GL) insurance . This insurance covers bodily damage and property damage. GL insurance for a small cleaning company will cost around $300 per year.

You may find that customers ask for proof of general liability insurance before hiring your cleaning business. They want to know whether they can collect on any damages your cleaning may cause in their home or business.

CoverWallet is a great option to check out for business insurance for your cleaning company . The marketplace will match you to a variety of carriers that fit your needs, helping you find policies that help with general liability, along with commercial property, workers’ comp, and any other customized needs.

You will try to hire the best employees for your cleaning business, but unfortunately, you can’t guarantee they won’t commit theft on the job. A janitorial bond ( surety bond ) protects the homeowner’s assets in the event of a theft.

Here’s how it works: If an employee steals an item from a customer’s home, the bond company will pay to replace it. The bond company puts your business on a payment plan so you can pay them back over time. This is preferable to a lawsuit or a large payment to the customer.

New cleaning companies definitely need a bond so that a significant expense from a theft doesn’t sink the business. A janitorial bond will cost around $200 per year.

If you have employees, you’ll need workers’ compensation insurance . This provides payments for medical bills, rehab costs, and lost wages for employees who get injured on the job. Workers’ comp will cost around $500 to $600 per employee each year.

You’re almost ready to accept your first customer! But first, you need to purchase the required equipment to get the job done. We’ve compiled a list of low-cost items to get your cleaning business started on a budget:

• Cleaning uniform or apron
• Paper towels
• Microfiber cloths
• Latex gloves
• Scrubbing brushes
• Toilet brush
• Grout brush
• All-purpose cleaner
• Window cleaner
• Wood cleaner
• Tile and grout cleaner
• Extendable duster
• Disinfectants

If you’re starting on a budget, don’t get overwhelmed with the number of cleaning supplies—or brands. Remember that when first starting out, purchase items that will get the job done. Don’t spend more money—or go into more debt—than necessary.

Regarding your wish list cleaning items, write them down. You may want that premium vacuum now but resist the urge to acquire it. List your wish list items in your business plan. Indicate at what net income level you’ll make each purchase. You’ll have milestones to look forward to in your business!

Let’s talk about low-cost and free strategies to get your cleaning business noticed. Online marketing such as Google My Business, social media, and online directories are all free. Physical marketing materials will have a cost, but you can use them creatively to make a memorable impact on customers.

Online Marketing

Consider these free online marketing strategies to get your cleaning business in front of a digital audience:

• Google Business Profile: Google’s free listing and business profile is especially helpful for attracting local customers. When a potential customer searches for what you sell (residential cleaning business), they’ll read your Google Business Profile before your website.
• Social media: A great best piece of advice for social media success is to choose one platform and do it well. Choose whichever social platform you enjoy the most (for cleaning, it could be Facebook , Instagram , or TikTok ) and grow your following there.
• Local business directories: For a cleaning business, you should be listed on at least Yelp and Yellow Pages. To determine other directories to be on, do a Google search for the specific service you provide, and see what directories show in the results. Also, as we mentioned earlier, consider joining cleaning industry trade association ISSA .

Physical Marketing Materials

There are several options for physical marketing materials, such as business cards , flyers, and postcards. Because we’re discussing marketing on a budget, we’re going to focus on one low-cost marketing strategy.

After every cleaning of a new home, leave a card with a handwritten note. In the note, thank the homeowner for their business and ask them to pass your card to anyone interested in getting their home cleaned.

When promoting your business with marketing materials, make sure to leave a small gift such as chocolates or something the homeowner would find beneficial, such as a small hand sanitizer. This is a persuasion tactic called reciprocity . This personal marketing strategy makes an emotional connection with the homeowner and makes them more likely to reciprocate a customer in return.

Network in Your Community

In-person networking is a memorable and effective way to get your business in front of potential customers. Experiment with attending several small business organizations in your city such as the Chamber of Commerce or Rotary Club. To make a lasting impact on an organization, volunteer to be in a leadership position.

We’ve discussed the necessary steps and several low-cost strategies to get your cleaning business up and running. If you’re a first-time business owner, consider starting a low-cost franchise to get the training and support you need. Once you have your first customers, you need to do great work—a clean home or office is your best marketing.

You May Also Like…

• Our complete guide to starting a business
• Learn how to market a new business and try local advertising ideas
• How to make a website for your cleaning business

About the Author

Find Meaghan On LinkedIn Twitter

Meaghan Brophy

Meaghan Brophy is a Retail Expert at Fit Small Business focusing on small business retail and ecommerce content. Meaghan’s 10+ years of retail experience includes working at local book and dance supply stores, handcrafting gifts at an eco-friendly manufacturer, developing private label brands, and managing a team of more than 40 sales and service professionals at a local spa.

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How to Start a Cleaning Business: A Step-by-Step Guide to Success

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You’re an entrepreneur on a mission, ready to start a business that is practical, in demand, and has low operating costs. What if we told you that a cleaning business fits the bill perfectly?

Starting a cleaning business , be it residential or commercial, is a smart move.

The upfront costs are often lower than other business ventures. It’s one of those unique opportunities to hit the ground running with a bit of capital, a big heart, and an even bigger work ethic. It’s a chance to work hard, earn a tidy profit, and gradually see your efforts pay off.

One of the best parts? You don’t need to start from scratch. You’ll already find much of what you need to clean professionally under your kitchen sink. Aside from a few specialized cleaning products and equipment, most cleaning tasks require the same tools you use for household chores.

While no formal training or certifications are required for standard home and office cleaning, don’t mistake it for a walk in the park. There wouldn’t be such a vast market for professional cleaners if it were.

However, cleaning can be rewarding and lucrative for those ready to roll up their sleeves, deliver excellent customer service, and maintain a strong work ethic.

At crowdspring, we’ve spent over 15 years helping entrepreneurs like you realize their business dreams. From actionable insights and tips to best practices gained from working with over a hundred thousand brands, we’re ready to share everything you need to know to start and grow a successful cleaning business.

Before you pack up your mops, brooms, and Magic Erasers, consider these facts:

• The residential cleaning industry, growing at a 6.2% CAGR (compound annual growth rate) from 2020 to 2027, generated $943M in revenue in the U.S. in 2021.
• The  Bureau of Labor Statistics  also shows the cleaning industry growth at 7%, above the national average for all occupations. The field is expected to grow 10 percent from 2016 to 2026, presenting a good opportunity for prospective business owners in this category.
• Hourly rates  for house cleaning range from  $20 to $50  per hour per worker, with most home cleaning visits lasting at least two hours with one worker for  $75–$110.

Household cleaners market value worldwide from 2017 to 2025 (in billion U.S. dollars)*

Are you ready to make your cleaning business dream shine brighter than a freshly polished countertop?

How to Start a Cleaning Business:

Step 1: choose your market niche, step 2: write a business plan, step 3: decide your legal business structure, step 4: plan your business budget and fund your business, step 5: set up business accounting and bookkeeping.

• Step 6: Pricing your cleaning business service

Step 7: Decide your payment terms

Step 8: develop your brand identity, step 9: pick a location and assess safety regulations, step 10: build an online presence, step 11: create a sales plan, step 12: hire employees and grow your team, step 13: grow your cleaning business, other key considerations for a thriving cleaning business, frequently asked questions (faqs), cleaning business resources.

One of the first decisions you’ll need to make as a business owner when you start a cleaning company is to decide if you’re interested in starting a residential  or  commercial  cleaning service.

The first step in your journey is choosing your market and getting to know it like the back of your hand. Let’s break it down into easily digestible pieces.

Identify your cleaning playground

First things first, you need to define the area you’re going to serve. Your locale, personal abilities, and access to transportation will influence this decision.

If you prefer a morning jog to your cleaning jobs, you’ll want to establish a comfortable commuting radius and focus your market research on that area. If you have a trusty vehicle or easy access to public transportation, the world—or at least the city—is your oyster.

You’ll also want to decide whether to start a cleaning business or work as a 1099 contractor.

Working as a 1099 contractor

• Flexibility. As a 1099 contractor, you have more control over your work schedule. You’re not an employee, so you can choose when and where you work if you fulfill the contract’s terms.
• Potential for higher earnings. You can earn more as a contractor in the short term, especially if you can negotiate favorable rates and have multiple clients.
• Simplicity. There’s less paperwork and fewer regulatory hoops to jump through than running a full-fledged cleaning business.
• No benefits. As a 1099 contractor, you’re not entitled to employee benefits such as health insurance, paid time off, or retirement plans.
• Tax responsibilities. You’re responsible for handling your taxes. This includes paying the self-employment tax, which covers Social Security and Medicare taxes.
• Lack of job security. Your work depends on the contract. If it ends, the income stops until you find another contract.

Operating as a cleaning business

• Control over business operations. As a business owner, you have complete control over every aspect of your operations—from choosing the clients and setting the rates to hiring staff and deciding the services you offer.
• Growth potential. With a cleaning business, the growth potential is higher. You can expand your services, hire more employees, and even open additional locations.
• Brand development. You have the opportunity to develop and promote your brand.
• Increased responsibilities. Running a business involves more responsibilities, such as managing employees, marketing your services, handling finances, and staying compliant with all relevant laws and regulations.
• Higher costs. Higher startup and operating costs include licensing, insurance, employee salaries, and marketing.
• Greater risk. The financial risk is higher. You may lose your invested money if the business doesn’t do well.

By understanding the pros and cons of both scenarios, you can make an informed decision that best aligns with your career goals, personal preferences, and financial circumstances.

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Residential vs. commercial cleaning

Next, decide whether to roll up your sleeves in cozy homes or bustling businesses.

Each service type has unique advantages and challenges and may cater to different client bases.

Let’s explore various residential cleaning businesses, weighing the pros and cons and the type of individuals best suited to start each business. We’ll also provide examples of existing companies in the sector to give you an idea of successful models in the industry.

Home maintenance cleaning jobs

Home maintenance cleaning services involve regular tasks such as dusting, vacuuming, washing surfaces, mopping floors, polishing mirrors, and interior window cleaning. Think of these as essential maid services. Depending on the client’s needs, these services can be scheduled daily, weekly, or bi-weekly.

Starting a home maintenance cleaning business tends to be inexpensive as the required cleaning equipment and supplies are basic and affordable. However, consistent recurring costs for supplies should be expected.

• High demand as it is a necessity for every household.
• Regular clients lead to a consistent income.
• Lower requirement for specialized skills or equipment.
• High competition as it is the most common type of cleaning business.
• Regular and frequent cleaning tasks may be physically demanding.
• Clients might have high expectations for maintaining cleanliness.

Suitable for: Individuals or teams looking for steady work and have a general skill set in cleaning.

Established national competitors: Merry Maids, Maid Brigade

Move-in and move-out cleaning

This service involves detailed property cleaning once a tenant moves out or before a new tenant moves in. This includes deep cleaning walls, appliances, windows, and sometimes carpets. The goal is to restore the property to a pristine condition for new inhabitants.

Move-in/move-out cleaning services may require more specialized cleaning equipment and products. Thus, the initial investment can be higher than for a basic home maintenance cleaning service. However, these services can typically be priced higher due to the comprehensive nature of the cleaning.

• Services can be charged at a higher rate due to the extensive nature of the work.
• Less frequent but more significant jobs.
• High demand, especially in urban areas with a high turnover of tenants.
• Jobs might be sporadic and less predictable than regular cleaning.
• Jobs can be extensive and time-consuming.
• Client expectations can be high due to the need for a spotless space for the next tenant or owner.

Suitable for: Teams that can handle large, extensive cleaning jobs and have a flexible schedule.

Established national competitors: Handy, COIT

Deep cleaning

Deep cleaning services go beyond regular maintenance, tackling areas often ignored in routine cleaning. This includes cleaning inside ovens and refrigerators, behind appliances, deep carpet cleaning, and other labor-intensive tasks.

Deep cleaning services may require the most specialized equipment and products of all residential cleaning services. Thus, the startup cost can be higher. However, the premium rates that can be charged for these services can offset the increased investment.

• Can charge premium rates due to the extensive nature of the service.
• Opportunities to upsell or add onto regular maintenance cleaning services.
• Less frequency but higher earnings per job.
• Physically demanding and time-consuming.
• Requires meticulous attention to detail.
• Not as regular work as home maintenance cleaning.

Suitable for: Teams with a keen eye for detail and the ability to perform more physically demanding tasks.

Established national competitors: The Cleaning Authority, Molly Maid

Residential event cleanup

This service entails cleaning up before and after a residential event or party. This can involve waste and recyclables removal, dishwashing, surface cleaning, carpet or upholstery cleaning, and potentially repairing minor damages.

The costs for starting an event cleanup service can vary depending on the service’s scope. The equipment cost can be higher if you offer comprehensive event cleanup, including carpet and upholstery cleaning. However, event cleanup services are often priced per event, allowing for flexibility in pricing.

• Can charge premium rates due to the often urgent nature of the work.
• Potential for large jobs depending on the size of the event.
• Clients might book in advance using an online booking system , allowing for better schedule planning.
• The timing might be inconvenient, often after hours or on weekends.
• Jobs might be large and overwhelming, with a quick turnaround time.
• The scope of the work can vary significantly depending on the event.

Suitable for: Teams who can work flexible hours and manage large, fast-paced jobs.

Established national competitors: JAN-PRO, ServiceMaster Clean

Green cleaning

Green cleaning services use environmentally friendly cleaning products and techniques. These services are designed to minimize environmental impact and reduce exposure to potentially harmful chemicals often found in conventional cleaning products.

Green cleaning products can be more expensive than traditional cleaning products, which could lead to higher startup costs. However, the demand for eco-friendly services allows businesses to charge premium prices, which can offset these costs. A recent survey showed that approximately 18 percent of respondents would spend up to 10% more on environmentally friendly cleaning products.

• Growing market demand due to increasing environmental awareness.
• Can charge higher rates for eco-friendly services.
• Differentiates your business in a crowded market.
• Eco-friendly products can be more expensive, affecting profit margins.
• It may require education and convincing for some customers to see the value.
• Ensuring all practices and products are genuinely eco-friendly can be challenging.

Suitable for: Individuals passionate about environmental issues who want to reflect that in their business.

Established national competitors: Green Maids, Maid Brigade

Luxury home cleaning

Luxury cleaning services offer high-end solutions, often serving affluent clientele who demand exceptional service quality. This can include specialized services such as cleaning expensive artwork, marble floors, or antique furniture.

Luxury cleaning services can require significant upfront investment due to the need for premium cleaning products and potentially specialized equipment. However, businesses can charge premium rates for these services, which can compensate for the higher startup costs.

• High potential income due to the high-end clientele.
• Regular work as high-end clients often requires frequent cleaning.
• Prestige and the potential for word-of-mouth referrals within high-end communities.
• Higher expectations and standards for cleaning.
• The need for a higher level of professionalism and appearance.
• Higher insurance costs due to expensive home items.

Suitable for: Individuals or teams with a high level of professionalism and experience in cleaning.

Established national competitors: The Maids, MaidPro

Vacation rental cleaning

Vacation rental cleaning services involve preparing holiday homes, Airbnb rentals, or vacation properties for new guests. This includes cleaning all rooms, washing linens, restocking toiletries, and ensuring the property meets the rental company’s or individual owners’ standards. These services often need to be flexible and available for cleaning on short notice, as the property may be booked back-to-back.

The startup cost for vacation rental cleaning is relatively low as the cleaning supplies required are similar to those used in home maintenance cleaning. However, increased transportation costs (for cleaners moving between different rental properties) and quick turnarounds may add to the operational costs. Given the nature of vacation rental cleaning, companies can often charge a premium, especially for last-minute jobs, which helps offset these costs.

• A high turnover of guests can lead to regular work.
• Owners or property managers may have multiple properties, leading to more jobs.
• You can often charge higher rates due to the level of cleanliness required.
• Urgency and quick turnovers can be stressful.
• Scheduling can be unpredictable and can include weekends and holidays.
• The scope of work can vary greatly depending on the guests.

Suitable for: Individuals who can adapt to quick changes and fast-paced work.

Established national competitors: Merry Maids, Fantastic Services

Carpet cleaning

These services focus on deep cleaning carpets, area rugs, and sometimes upholstery. This can include stain removal, steam cleaning, and deodorizing.

Carpet cleaning services can require substantial initial investment due to the high cost of professional carpet cleaning machines. However, the charges for carpet cleaning services are typically higher, which can offset the investment costs.

• Specialized service that can be charged at premium rates.
• Can offer services to both residential and commercial clients.
• Equipment investment, while substantial, allows for high-quality service.
• The initial investment in professional-grade equipment can be high.
• Requires specialized training and knowledge.
• The physically demanding nature of the job.

Suitable for: Individuals with technical knowledge who don’t mind physical work.

Established national competitors: Stanley Steemer, Chem-Dry

Window cleaning

This service specializes in cleaning both interior and exterior windows in residential properties. This often includes removing hard water stains and handling specialty windows like stained glass or leadlight windows.

Residential window cleaning services may require specialized equipment, including ladders and window cleaning solutions, leading to higher startup costs than basic cleaning services. However, as a specialized service, it can command higher prices.

• Regular work as windows requires frequent cleaning.
• Lower competition in some markets.
• Can serve both residential and commercial clients.
• It may require working at heights and using ladders.
• Training and safety equipment is necessary.
• Weather-dependent service.

Suitable for: Individuals who are not afraid of heights and have good attention to detail.

Established national competitors: Fish Window Cleaning, Squeegee Squad

Post-construction cleaning

Post-construction cleaning services specialize in preparing newly built or renovated homes for occupancy. This involves removing construction debris, dust, and leftover materials; cleaning windows; power washing exterior areas; and thoroughly cleaning all interior spaces. The goal is to make the property move-in ready for homeowners or real estate companies.

The startup cost for post-construction cleaning services can be higher than some other cleaning businesses due to the specialized equipment that may be necessary, such as heavy-duty vacuums, power washers, and safety equipment. The job often involves working with construction waste and heavy dust, which can require more intensive cleaning methods. However, post-construction cleaning services often command higher prices due to the specialized nature of the work and because they are usually one-time jobs that need to be completed in a short timeframe. This can help offset the initial investment.

• Large one-time jobs can be lucrative.
• Less competition than general house cleaning.
• Opportunity to create relationships with contractors for ongoing work.
• Job sizes can be overwhelming and require large teams.
• Dealing with construction waste and heavy dirt.
• Work may be sporadic based on construction projects in your area.

Suitable for: Teams that can handle large jobs and are not averse to heavy cleaning.

Established national competitors: CleanNet USA, Jani-King

Maid services

Maid services provide comprehensive cleaning solutions that extend beyond typical cleaning. This can include laundry, bed-making, pantry organization, and other household chores.

Starting a maid service business can be relatively affordable, as it typically does not require specialized equipment. However, this type of service might require hiring more staff, which can increase operational costs.

• Maid services often operate regularly (weekly, bi-weekly, monthly), providing predictable income.
• Regular visits allow for the development of strong, long-term relationships with clients.
• The equipment needed for maid services is typically less specialized and less expensive.
• The maid service market is quite saturated, making it challenging to stand out.
• Regular maid services generally command lower rates than specialized cleaning services.
• Clients may have particular expectations and preferences for how tasks should be completed.

Suitable for: Individuals who enjoy forming long-term relationships with clients, can work to specific client preferences, and can manage a regular, predictable schedule.

Established national competitors: Merry Maids, Molly Maid, MaidPro.

Specialty cleaning services

Specialty cleaning services focus on a particular cleaning niche, such as biohazard cleanup, crime scene cleanup, or hoarding cleanup. These services often require specialized training and equipment.

The cost to start a specialty cleaning business can be higher due to the need for specialized equipment and, potentially, certifications or training. However, because of the specialized nature of the service, businesses can charge a premium.

• Due to the specialized nature of the work, these services command high rates.
• Fewer businesses are offering these types of services, reducing competition.
• Specialty cleaning can open opportunities in unique markets not served by other cleaning services.
• This type of work often requires specific training and knowledge.
• Specialty cleaning services may require expensive, specialized equipment.
• The work can be unpredictable and not regular, depending on the specialty chosen.

Suitable for: Individuals with specific skills or interests in a niche area of cleaning who don’t mind investing in specialized equipment and training and can handle an irregular work schedule.

Established national competitors: ServiceMaster Restore (damage restoration), Bio-One (crime scene cleanup), and Marblelife (marble and hard surface cleaning).

Commercial cleaning business

Commercial cleaning is usually the playground of the big guys—large janitorial companies with more resources. But don’t let that deter you. You can carve a niche in this space with determination, quality service, and intelligent marketing.

General office cleaning services

General office cleaning services involve cleaning and sanitizing office spaces, including dusting, vacuuming, sanitizing surfaces, emptying trash bins, and maintaining bathrooms.

The startup cost is low to moderate. Basic cleaning equipment and products are needed, but the investment for heavy-duty cleaning machines or specialized tools is generally lower than in other commercial cleaning businesses.

• Offices generally require regular cleaning, providing a stable income.
• There are numerous offices in need of cleaning services.
• Can offer various services such as general cleaning, deep cleaning, carpet cleaning, and more.
• Office cleaning is often done after office hours, meaning the work can require evening and night shifts.
• This field has a lot of competition, so finding clients might take time and effort.
• Most of the work is done after office hours, so there’s limited opportunity for direct client interaction and feedback.

Suitable for: People comfortable with working non-traditional hours and who can deliver reliable, high-quality cleaning.

Established national competitors: Vanguard Cleaning Systems, Coverall North America, and Jani-King International.

Large-scale niche services cleaning jobs

The work in large-scale niche services cleaning jobs entails Specialized cleaning services that might include window and carpet cleaning, pressure washing, high dusting, etc.

The relative startup cost is moderate to high. The cost of specialized equipment for niche services can be substantial, and additional training or certification costs may exist.

• These specialized services often command higher prices.
• Specialization can reduce competition.
• Variety, like the jobs, can keep work interesting.
• The need for specialized equipment, products, and training can increase startup costs.
• The need for specialized skills may slow business scaling.
• Certain services may have seasonal demand, leading to periods of less work.

Suitable for: Individuals with experience in a particular niche or those willing to invest time and money in acquiring the necessary skills and equipment.

Established national competitors: Stanley Steemer, ServiceMaster Clean, and PuroClean.

Construction cleanup jobs

Construction cleanup jobs involve the final cleaning and removal of construction debris from construction sites or newly renovated properties.

The relative startup cost is moderate. Besides standard cleaning tools and products, you might need heavy-duty equipment to deal with construction waste.

• Construction cleanup is necessary for almost every construction project.
• Can charge higher rates due to the specialized nature of the work.
• Each construction site is unique, which can provide variety in the work.
• The need for special equipment to handle construction debris can increase costs.
• Construction sites can be dangerous, increasing the risk of accidents.
• Dependence on construction projects, which can be irregular, could lead to unpredictable workflow.

Suitable for: People with experience in the construction industry or who don’t mind the hard, and sometimes dirty, work of a construction site.

Established national competitors: Aftermath Services, Construction Clean Up Services Inc, and CleanNet USA.

Disaster and hazardous waste cleanup jobs

Disaster and hazardous waste cleanup entail cleaning up after natural disasters, handling hazardous waste, or cleaning crime scenes.

The relative startup cost is high. This type of business requires specific protective gear, specialized cleaning equipment, proper disposal methods for hazardous waste, and potentially extensive training or certification.

• Due to the specialized nature and high risk of this work, companies can charge premium rates.
• The high entry barrier means less competition.
• Helping people recover from disasters can be emotionally rewarding.
• The cost of training, certification, and equipment is high.
• Dealing with disaster-stricken areas and potentially hazardous materials can be stressful.
• Must adhere to stringent EPA and OSHA guidelines.

Suitable for: People willing to work in potentially distressing situations, have excellent attention to detail and can adhere to strict safety and disposal protocols.

Established national competitors: ServPro, Bio Recovery, and Aftermath Services.

Medical facility cleaning services

Medical facility cleaning services involve cleaning medical facilities such as hospitals, clinics, or nursing homes. This type of cleaning often requires sanitization to prevent the spread of disease and disposal of medical waste.

The relative startup cost is moderate to high. Medical cleaning requires high-quality sanitation products and potentially specialized equipment. Furthermore, workers must be trained to clean in a way that prevents cross-contamination and adheres to health codes.

• Medical facilities require constant cleaning, creating a steady demand.
• High-standard cleaning can lead to higher fees and better profit margins.
• The importance of maintaining sanitary conditions in medical facilities can be rewarding.
• Employees require specialized training to meet health code requirements, which can add to costs.
• Cleaning medical facilities carries a risk of exposure to infectious diseases.
• Errors can have severe consequences in medical settings, creating high pressure and responsibility.

Suitable for: Individuals with experience in medical environments are comfortable with strict guidelines and understand the importance of sanitization.

Established national competitors: Jan-Pro, Coverall, and Anago Cleaning Systems.

Restaurant cleaning services

Restaurant cleaning services involve cleaning restaurants and commercial kitchens, including ovens, grills, refrigeration units, hoods, exhaust systems, and dining and restroom areas.

The relative startup cost is moderate. Specialized equipment for deep cleaning restaurant equipment can be costly, but most work can be completed with standard cleaning supplies.

• The restaurant industry has specific cleaning needs, reducing competition.
• Most restaurants require regular deep cleaning in addition to daily cleaning.
• The high standards required can justify higher rates.
• Most restaurant cleaning is done after hours, which could mean late nights or early mornings.
• Cleaning commercial kitchens can be physically demanding and dirty work.
• Restaurants require very high cleanliness standards, which can add pressure.

Suitable for: People who don’t mind late-night shifts and are detail-oriented, as restaurants have strict cleanliness standards to meet.

Established national competitors: Auto-Chlor, HOODZ, Ecolab.

Industrial cleaning services

Industrial cleaning services involve cleaning and maintenance in industrial settings like factories, warehouses, and manufacturing plants. Duties may include maintaining heavy machinery, removing industrial waste, and ensuring clean and safe workspaces.

The relative startup cost is high. This cleaning service requires heavy-duty cleaning equipment and machinery, specialized training for staff, and adherence to industrial safety regulations.

• Due to the specialization and risk associated, contracts tend to be high-paying.
• Factories and plants often require regular cleaning, providing a steady stream of work.
• Allows you to serve a sector not covered by most cleaning companies.
• Requires expensive heavy-duty equipment and safety training.
• Industrial settings can pose safety risks to your cleaning staff.
• Often, cleaning tasks have to be carried out during factory downtime, which can lead to irregular work hours.

Suitable for: Individuals or companies with industrial experience, understanding of safety protocols, and willingness to invest in heavy-duty equipment and training.

Established national competitors: CleanNet USA, Vanguard Cleaning Systems, and Stratus Building Solutions.

School and university cleaning services

School and university cleaning services involve cleaning services to educational institutions, including classrooms, offices, cafeterias, and athletic facilities. This includes regular janitorial work and deep cleaning during school breaks.

The relative startup cost is moderate. The cleaning tasks are relatively standard, but the scale can be significant. However, deep cleaning tasks may require specialized equipment.

• Schools and universities provide large, steady contracts.
• Schools operate on set schedules, which allows for planning and predictability.
• Provides a sense of giving back to the community.
• Deep cleaning is often needed during school breaks, leading to busy seasons and slow periods.
• Educational institutions often operate on tight budgets, which may limit your pricing.
• The size of some institutions can make the job daunting.

Suitable for: Businesses that can handle large-scale contracts and navigate the public bidding process often used by educational institutions.

Established national competitors: Bonus Building Care, Buildingstars, and Jani-King.

Medical and health facility cleaning services

Medical and health facility cleaning services include cleaning healthcare facilities such as hospitals, clinics, dental offices, and nursing homes. This involves standard cleaning tasks and specialized services like sterilization, biohazard disposal, and adherence to strict health codes.

The relative startup cost is high. This type of cleaning requires specialized training for staff, specialized equipment for sanitization and biohazard disposal, and often compliance with stringent regulations.

• Given the high standards for cleanliness in healthcare, these facilities typically require frequent, thorough cleaning.
• Specialized services and higher standards allow for charging premium rates.
• The healthcare industry is relatively stable, ensuring a constant demand for cleaning services.
• Cleaning standards are much higher, and mistakes can have serious consequences.
• Staff must be trained in medical cleaning protocols and handling and disposing of biohazards.
• Businesses must stay updated on and comply with changing healthcare regulations and standards.

Suitable for: Individuals or businesses with experience in the healthcare sector or a strong understanding of its cleaning requirements and regulations.

Established national competitors: Jani-King, Vanguard Cleaning Systems, and ServiceMaster Clean.

Restaurant and food service cleaning

Restaurant and food service cleaning work provides specialized cleaning services to restaurants, cafeterias, and other establishments. This includes routine cleaning, equipment cleaning, grease trap and hood cleaning, and adherence to food service sanitation standards.

The relative startup cost is moderate to High. The cleaning tasks are specialized, requiring training and potentially expensive equipment like industrial steam cleaners or hood and duct cleaning systems.

• Few cleaning companies specialize in food service cleaning, making it less competitive.
• Food service establishments require frequent, if not daily, cleaning.
• Due to the high sanitation standards, businesses can charge a premium for these services.
• Cleaning in food service environments can be physically demanding and often involves working late hours.
• Some tasks require specialized equipment, such as hood and duct cleaning systems.
• Failing to meet health and safety standards can result in severe consequences for the client and your company.

Suitable for: Individuals or businesses familiar with the food service industry and its stringent sanitation regulations and those willing to work non-traditional hours.

Established national competitors: Coverall, Anago Cleaning Systems, and ServiceMaster Clean.

Work your way

Last but not least, consider how you’d like to operate. Will you be a solo cleaning superhero, working from your home, or do you envision a more extensive operation with a team of cleaning stars? Do you see yourself working part-time or full-time, weekdays or weekends? These decisions will play a significant role in shaping your business.

Remember, when starting, you’ll likely handle most jobs independently. So, choose your clients wisely. A large mansion might look tempting, but it might be more dust than it’s worth.

Conversely, solo work means lower costs and more flexibility to plan to work around your schedule. Eventually, as your client list and team grow, you can consider expanding your service area and offerings.

In the end, whether you choose to clean houses, offices, or both; whether you choose to run solo or with a team; whether you select a franchise or an independent business—remember that it’s all about making your clients’ spaces sparkle and leaving them with a smile.

Franchise or independent business?

Whether you’re considering starting a residential or commercial cleaning company, you must decide whether to start an independent cleaning service or join an established franchise.

Franchise cleaning business

• Established brand recognition . Being part of a well-known brand can enhance customer trust and simplify marketing efforts.
• Operational support. Franchises often provide training programs, marketing assistance, and operational guidance, reducing the learning curve for new business owners.
• Access to corporate clients. Large franchises may have existing contracts with corporate clients, providing franchisees with a steady stream of business.
• Shared resources. Some franchises offer shared resources such as equipment, software systems, and buying groups for supplies.
• Network of support. Being part of a franchise network allows you to collaborate with and learn from other franchisees in the system.
• High initial investment. Franchises typically require a substantial initial investment, including a franchise fee.
• Ongoing fees. Franchisees are generally obligated to pay ongoing royalties and marketing fees.
• Limited flexibility. Franchisees must follow franchisor rules and guidelines, which can limit creativity and independence.
• Brand reputation dependency. If the franchise brand suffers a hit in reputation, all franchisees could feel the negative impact.
• Long-term commitment. Franchise agreements are typically long-term, making it difficult to exit if your situation changes.

Suitable for: Individuals new to the cleaning industry or entrepreneurship who would benefit from the structure, guidance, and built-in brand recognition a franchise provides.

Established national franchisors: Jan-Pro, Coverall, Merry Maids, Vanguard Cleaning Systems.

Independent cleaning business

• Greater control. As an independent business, you have total control over all aspects of your business, from the services you offer to the prices you charge.
• Lower startup costs. Starting an independent cleaning business generally requires a lower initial investment than buying a franchise.
• No royalties or fees. Unlike a franchise, you keep all the profits your business earns.
• Flexibility to adapt. Independent businesses can quickly adapt to changing market conditions or customer preferences.
• Personal brand building. Owning an independent business allows you to build your brand and reputation in your local community.
• Building a brand. Starting an independent business means building your brand and reputation from scratch, which can be time-consuming.
• Greater risk . Without the backing of a proven business model, the risk of failure could be higher.
• Lack of support. You may not have the same level of support in training, marketing, and operations that a franchise provides.
• Difficulty in securing large contracts. Securing contracts with large commercial clients can be more challenging without a nationally recognized brand.
• More responsibility. You’re solely responsible for all aspects of the business, from marketing to customer service to accounting.

Suitable for: Those with an entrepreneurial spirit and a desire for autonomy. Previous experience in the cleaning industry or business management could be advantageous.

Examples: Independent cleaning businesses are typically local businesses and may not have the national or international presence of franchise brands. Some successful examples include Maid Brigade, MaidPro, and CleanNet. However, many independent cleaning businesses are local and do not have the same recognition as these larger entities.

So you can do things your way. Still, you’ll need to define your market, including your total addressable market , and figure out everything involved with running and growing a successful cleaning business, especially in commercial cleaning.

As you finalize the specifics for your cleaning enterprise and define your service offerings, the next step is to write a business plan .

Although writing a business plan isn’t mandatory for a cleaning business, it can help you crystalize your business ideas  and avoid many mistakes.

Studies show that entrepreneurs who take the time to write a business plan when starting a cleaning business (and other businesses) are  2.5 times more likely  to follow through and get their business off the ground. The work that goes into creating a business plan also helps new entrepreneurs build skills that will be invaluable later.

For insights and free downloadable business plan templates, read this definitive  guide on how to write a business plan . And if your time is limited, read the section of that guide on  how to write a one page business plan . Several excellent one-page business plan frameworks can help you create a quick, actionable plan to start your own cleaning business.

Finally, do not miss these ten insightful tips on writing an effective business plan . These pointers could greatly aid you in crafting a business plan that not only impresses potential investors but also provides a clear roadmap for the growth of your cleaning business.

Before launching your cleaning business, one of the critical decisions you’ll need to make is about the type of legal entity you’ll establish .

This decision will influence many aspects of your business operations, including your tax filing methods, personal liability protection, and any additional compliance requirements you’ll need to meet at the local, state, or federal level.

Hire an expert to form your company and save time. Our trusted partners can help: Northwest ($39 + state fee) or Bizee ($199 + state fee) . We recommend Northwest. After evaluating the leading registration companies, Northwest stands out as our top choice due to its competitive pricing, exceptional customer support, and commitment to privacy. Pay just $39 + state fees and you'll get a free year of registered agent service, articles of organization, privacy, and client support from local experts.

Sole proprietorship

This is the simplest business entity. A single individual is entirely responsible for the business’s profits and debts.

This structure is easy to set up and gives you complete control over your business. However, it offers no personal liability protection, meaning your assets could be at risk if your business runs into debt.

• Simple to set up and operate.
• Complete control over your business.
• Minimal legal and tax formalities.
• No personal liability protection.
• Difficulty in raising capital.
• The business ends with the owner’s demise or withdrawal.

Suitable for: Individuals who want to test the waters before formally establishing a more complex business structure.

Examples: Solo cleaners starting their venture.

Partnership

This involves shared responsibility between two or more people. While it allows shared responsibility and resources, partners are personally liable for the business’s debts.

• Easy to establish and manage.
• Shared financial commitment.
• More resources and skill sets are available.
• Partners are jointly and individually liable for the actions of the other partners.
• Disputes between partners can disrupt the business.
• The business ends with the withdrawal or death of a partner unless there’s an agreement in place.

Suitable for: Individuals who want to share a business’s financial and operational responsibilities.

Examples: Two or more professional cleaners pool their resources to form a business.

Limited Liability Company (LLC)

An LLC allows owners to limit personal liability while enjoying a partnership’s tax and flexibility benefits. This structure is more complex to set up but offers significant legal protection.

• Owners have limited personal liability for business debts.
• Profits and losses can be passed through to owners without taxation of the business itself.
• More flexibility in management and business organization.
• More complex to set up and operate.
• Some states impose an annual tax on LLCs.
• More record-keeping and reporting requirements.

Suitable for: Businesses with multiple owners and substantial assets that need protection from business liabilities.

Examples: Established cleaning companies expanding their operations or those with significant employees.

Corporation

A corporation is a separate legal entity owned by shareholders, meaning it can own property, be held liable, pay taxes, and enter contracts. This structure provides the most legal protection but is complex to set up and manage.

• Limited liability for shareholders.
• Easy transfer of ownership.
• Easier to raise capital through the sale of stock.
• Complex and expensive to establish.
• More regulations and compliance requirements.
• Double taxation – corporations and shareholders are both taxed.

Suitable for: Large businesses to become publicly traded in the stock market.

Examples: Large-scale and nationally recognized cleaning corporations.

Consider which entity will work best for your cleaning company while considering future business goals.

Also, remember that when starting a cleaning company, most states require you to register your cleaning business (for house cleaning and commercial cleaning services) before you take on cleaning jobs with the secretary of state or county clerk in the county in which you operate your business if the trade name under which you run your business differs from the legal business name of your business.

Fortunately, this is not a complex problem to overcome. You can simply register your actual trade name with your state (and or local government) by filing a “doing business as” (DBA) certificate. DBAs are also commonly called “assumed names,” “fictitious business names,” or “trade names.” Here’s a terrific resource that explains what a DBA is, the DBA state requirements, and how to file a DBA  for your business in all 50 states and U.S. territories.

Having registered your business and selected your business structure, you’re off to a great start!

Next up, let’s dive into the nuts and bolts of running a cleaning business: the costs.

Your expenses will vary whether you’re starting solo or leading a team. We’ll explore the critical costs from transportation to equipment, using examples from various cleaning businesses.

Ready to get a handle on your budget? Let’s dive in!

Transportation

In the cleaning business, reliable transportation is indispensable. Your means of transportation not only affects how promptly you can serve your clients, but it’s also an image of your professionalism. For instance, a well-maintained personal vehicle could suffice for a solo cleaner or a small team.

However, consider investing in a dedicated company vehicle as you scale and your team expands. Branding this vehicle with your company logo can serve as an advertising medium and establish a professional image for your business.

Fortunately, even if you need a larger vehicle, you can buy good used trucks for $8,000 to $12,000 without investing in new trucks. So, even though a truck can add a substantial cost, it’s still far less expensive than if you were starting a trucking company that focuses on long-haul or short-haul deliveries and transport.

Finally, remember that whether you use your own vehicles or have your cleaning team use theirs, get vehicle wraps or magnetic signs that you can put on all vehicles to advertise your business . And be sure that the vehicles – your own and any used by your cleaning crews – are adequately insured for business use.

The nature of your cleaning business dictates your supply needs. As we wrote above, a residential cleaning service, for instance, might only require basic cleaning supplies that can be bought in bulk from wholesale retailers. You might choose environmentally friendly products to distinguish your business and appeal to eco-conscious consumers.

On the other hand, a commercial cleaning service may require specialized cleaning products, which might necessitate partnering with specific suppliers. However, always consider your clients’ preferences—some may prefer you to use their supplies.

Your service offering also influences your equipment requirements. For instance, a carpet cleaning business would require industrial-grade cleaning machines, while a window cleaning service might need extension poles and squeegees.

Always research your equipment costs carefully. Renting might initially seem cost-effective, but purchasing might make more financial sense as your business grows. An example could be a power washing business—renting a power washer might be feasible for the first few jobs, but purchasing one would be more cost-efficient in the long run.

Business registration

Before negotiating discounted prices from suppliers, you’ll need to register your business. This involves choosing a business name and obtaining the necessary permits and licenses.

Your business won’t grow without clients. From creating a professional logo and website to marketing your services online and offline, marketing is a crucial startup cost that should not be overlooked.

Insurance is a significant cost that must be considered when starting a cleaning business. You’ll need liability insurance to protect against any damages your business may accidentally cause, and if you have employees, you’ll also need workers’ compensation insurance.

Insurance can be expensive. Here are ten types of business insurance you might need, depending on the kind of cleaning business you run:

• General liability insurance. This covers third-party property damage and injury claims. For instance, a general liability policy can cover the cost of a cleaner accidentally breaking a client’s vase.
• Commercial auto insurance. Commercial auto insurance is crucial to cover potential accidents if your business owns vehicles for transportation to and from cleaning jobs.
• Workers’ compensation insurance. If your cleaning business has employees, workers’ compensation insurance can cover medical expenses and lost wages if an employee gets injured.
• Janitorial bonds. Also known as employee dishonesty bonds, these protect your clients from theft by your employees.
• Business Owner’s Policy (BOP). This combines general liability and commercial property insurance in one policy. It’s often more cost-effective and ideal for small to medium-sized cleaning businesses.
• Umbrella insurance. This is supplementary to your other policies and covers claims that exceed the limits of your other insurance policies.
• Commercial property insurance. If you have a physical office for your cleaning business, this policy covers damages to your business property from fires, storms, or burglaries.
• Equipment breakdown insurance. If you use expensive cleaning equipment, this policy covers repair or replacement costs if your equipment breaks down.
• Professional liability insurance. If you offer consulting or advice as part of your cleaning services, this policy can protect you from lawsuits claiming negligence or mistakes in your professional services.
• Employment practices liability insurance. If your cleaning business grows to have multiple employees, this covers you against claims like discrimination, sexual harassment, or wrongful termination.

Embracing business software can significantly enhance the efficiency of your operations. For financial management, simple accounting software is invaluable, while scheduling software can organize your cleaning appointments. As your business grows, consider implementing customer relationship management (CRM) software to handle your growing client roster. Additionally, cleaning proposal software can be a game-changer in streamlining your sales process, making it smoother and more efficient.

Training your staff is essential to ensure consistent and high-quality service. This cost includes the time spent and the resources used during training.

Uniforms can add a professional touch to your cleaning service and serve as another form of advertising. Consider the costs of purchasing and maintaining uniforms for your staff.

By considering all these factors, you can better estimate the costs of starting your cleaning business, helping you make informed decisions and better prepare for success.

Funding your business

You have many business financing options when you start a cleaning business. These include using your resources and assets, borrowing money from friends and family, finding business partners, and applying for financing, a business loan, or grants through government programs.

Business financing is crucial because you need to determine how you will fund your new business and how you’ll grow it.

You’ll have difficulty building a sustainable, profitable business if you don’t understand the numbers.

Be extra careful to conserve your funds when starting a cleaning business.

Don’t overspend. Some purchases will be necessary and will make sense for your cleaning business. Still, others, like expensive and unnecessary cleaning equipment or a fancy car, will threaten your small business’s survivability.

When starting a cleaning company, you must set up a bookkeeping and accounting system to keep track of your finances. Understanding your business’s cash flow is essential and will also be necessary for tax-filing purposes.

Business accounting is how your business records, organizes, interprets, and presents financial information. Accountants analyze the financial condition of a business to help the business owner make better decisions.

Bookkeeping is recording, organizing, storing, and retrieving financial information related to your business.

The main difference between the two is that bookkeeping is how you record and categorize financial information, whereas accounting puts the information to use through analysis, strategy, and tax planning.

Many small businesses will use an outside bookkeeper, paid hourly, to handle all entries, pay all the bills, generate employee paystubs , and manage invoicing and receivables. Having help with this aspect of managing a small company can be indispensable, and the time it can free for a busy owner is invaluable.

It’s important to carefully track your income and expenses because you’ll need that information to file taxes. Depending on your location, here’s where you’ll file your business taxes:

• United States: The  Internal Revenue Service  (IRS).
• United Kingdom: The Companies House online portal for your company tax return .
• Canada: The  Canada Revenue Agency (CRA).
• Australia: The  Australian Taxation Office  (ATO).

Step 6: Pricing your cleaning business service

You’ll want to research your local market carefully. Cleaning prices in Manhattan can be substantially different from cleaning prices in Kansas.

To develop your pricing guidelines , consider the profit margin you are trying to achieve. Then consider that when setting your overall prices and core business model.

Determine your operating costs and expenses per job (don’t forget travel, cleaning supplies such as paper towels and rags, and labor!). Then factor in the profit you want to make for each job. This is the amount you should charge.

Do some market research to see how your pricing structure and business model compare to local competitors and adjust your pricing accordingly. This doesn’t mean that your prices should be the same. Maybe your service offers a higher (or more economical) level of service.

The three most common pricing models for cleaning businesses are per hour, per job type, and long-term contracts.

Let’s explore ten pricing models to give you the flexibility to experiment.

Hourly pricing

One of the most straightforward pricing models for cleaning services is hourly pricing, with rates typically ranging from $25 to $45 per hour in the U.S. Factors to consider include:

• Job Location. Define a geographical radius within which the hourly rate applies. If travel outside this area is required, consider adding travel fees to cover extra time and fuel costs.
• Cost and profit margin. When setting an hourly rate, factor in all costs (including travel and cleaning supplies) and the desired profit margin.
• Hourly minimums. Implementing a minimum charge per job (for example, a two-hour minimum) ensures that the revenue from each job is worth the time and effort involved.
• Tiered pricing. For long-term contracts, consider offering a reduced hourly rate. For instance, if a client commits to two hours of cleaning per week for three months, a lower rate could incentivize them to sign the contract and provide you with a steady income. This model is often popular with commercial clients.

Flat rate by job type

Charging a flat rate per job type, such as house cleaning, office cleaning, or construction site cleanup, can simplify billing and make costs predictable for clients. To set fair prices, consider the following factors:

• Job complexity. Estimate the hours needed to complete each type of job and adjust prices accordingly. Remember, a deep clean will require more time and resources than a simple maintenance clean.
• Size of the area. Larger spaces require more time and effort to clean. Ensure that your pricing structure reflects this.
• Frequency of service. Consider offering a discount for clients who require regular cleaning. This can encourage long-term contracts and provide consistent revenue. For example, offer a pricing tier on home cleaning 1x/month, 2x/month, and weekly.

Pricing by square footage

Pricing by square footage can be an effective model for large commercial spaces or residential properties. Things to keep in mind:

• Space complexity. A large but simple open-plan office may be quicker to clean than a smaller space filled with furniture and equipment. Take this into account when setting your per-square-foot rate.
• Cleaning requirements. Different areas may require other cleaning techniques or products. If a site requires special cleaning procedures, consider adjusting your rate accordingly.
• Frequency of service. A reduced rate for more frequent services can strongly incentivize long-term contracts and consistent income.

Tiered pricing

Offering tiered service levels at different prices allows flexibility and choice for your customers. For this model, consider the following:

• Service levels. Clearly define what each tier includes, and ensure the price difference reflects service level differences.
• Customer expectations. Clearly communicate the differences between each tier to customers to avoid misunderstandings.
• Upselling opportunities. Higher tiers can offer additional services that not all clients might need but are willing to pay for when needed, creating an opportunity for upselling.

Pricing by room or item

This model charges customers based on the number of rooms or items to be cleaned. When implementing this model, consider the following:

• Room complexity. Cleaning a bathroom or kitchen is typically more complex and time-consuming than a bedroom or office. Your prices should reflect this difference.
• Cleaning requirements. Different rooms or items may require other cleaning products or equipment. Adjust your prices to account for this.
• Size of room or item. Larger rooms or items may take longer to clean. Be sure to factor this into your pricing.

Value-based pricing

Here, prices are based on the perceived value of your services, not just the time and resources used. Consider:

• Unique services. If you offer services that few or no competitors do, such as eco-friendly cleaning, you may be able to charge a premium.
• Reputation and experience. A strong track record can increase the perceived value of your services, allowing you to charge more.
• Quality of service. A higher quality of service can justify higher prices, as clients are often willing to pay more for superior results.

Retainer or subscription pricing

Clients pay a regular, recurring fee for ongoing services. For this model, consider the following:

• Service frequency. Regularly serviced properties may be easier and quicker to clean, so consider reducing rates to reflect this.
• Customer loyalty. This model encourages long-term client relationships and provides a steady income.
• Service flexibility. Consider offering different subscription levels to cater to different customer needs.

Dynamic pricing

Prices adjust based on demand and time. For this model, consider the following:

• Peak times. During busier times, such as around holidays or spring cleaning season, you could increase your prices to reflect the higher demand.
• Off-peak discounts. Similarly, consider offering discounts during slower periods to attract more business.

Package pricing

Bundling services and offering them at a lower combined price can attract clients. When creating packages, consider the following:

• Bundled services. Choose services that complement each other and meet customer needs. For example, a post-renovation package could include dusting, vacuuming, and window cleaning.
• Package discounts. Ensure that the package price offers a clear saving compared to purchasing services individually.
• Upselling opportunities . Packages can encourage clients to purchase more services and increase your average revenue per client.

Long-term contract pricing

Clients commit to your services for a long-term contract for a specific period. When pricing these contracts, consider these factors:

• Contract length. Longer contracts provide more revenue stability and can justify a discounted rate.
• Service frequency and scope. Ensure the contract specifies the number of visits and the extent of cleaning services provided.
• Early termination clause. Consider what happens if either party wants to end the contract early. You could, for instance, include a clause requiring payment of a percentage of the remaining contract value.

Remember, pricing is about balancing fair compensation for your time and costs with providing value to the customer. Monitor your competitors, and regularly review and adjust your prices as necessary.

Communicating your pricing structure to customers is essential to avoid confusion or misunderstandings.

Getting paid promptly and smoothly in your cleaning business is just as crucial as doing a great job. From good old cash to high-tech digital transactions, providing a range of payment options can make life easier for your customers and keep the money flowing into your business.

So, let’s dive in and explore ten different payment methods, weighing up the pros and cons of each, and see which ones might be a perfect fit for your business.

Pros: Cash is immediate, there are no processing fees, and it doesn’t rely on technology.

Cons: Cash can be a security risk as it is prone to theft and misplacement. It’s also hard to track, which can cause accounting issues.

Suitable for: Small cleaning businesses where the owner interacts directly with clients or services requiring immediate payment.

Pros: There are no transaction fees, and they provide a payment record.

Cons: Checks can bounce or be canceled. It takes time to deposit checks and have the funds clear.

Suitable for: Larger jobs or commercial contracts where the sum might be significant, and the client prefers a paper trail.

Credit cards

Pros: Convenient for customers and can increase sales. They provide immediate payment and create a digital paper trail.

Cons: There are often processing fees associated with credit cards. You’ll need a secure system to handle sensitive credit card data.

Suitable for: Most types of cleaning businesses. It’s beneficial for those offering online booking and payments.

Debit cards

Pros: Directly linked to the customer’s bank account, reducing the non-payment risk. Transaction costs are typically lower than credit cards.

Cons: Like credit cards, you need a secure system to handle sensitive data. Some customers may not want to use their debit cards for security reasons.

Suitable for: All types of cleaning businesses, particularly those with online payment systems.

Electronic Funds Transfer (EFT)

Pros: Secure and immediate funds transfer from the client’s bank account to yours. No need for physical payment handling.

Cons: Setup can be complex, and there might be fees associated with EFT.

Suitable for: Large cleaning businesses with recurring contracts. Also, those willing to invest in setting up secure EFT systems.

Mobile payment apps (Paypal, Venmo, Square)

Pros: Convenient for customers, particularly younger demographics. They can provide immediate payment and a digital record.

Cons: There are often transaction fees associated with these apps, and they require a smartphone and data connection.

Suitable for: Businesses that deal with individual clients and those willing to pay transaction fees for convenience.

Direct deposit

Pros: Secure, traceable, and automatic. It reduces the need for manual handling of payments.

Cons: Setup can be complex. Not all customers may be comfortable sharing their bank details.

Suitable for: Larger cleaning businesses, particularly with recurring services. It’s also beneficial for those looking for an automated payment system.

Cryptocurrency

Pros: * Lower transaction fees and no chargebacks. It can also reach customers worldwide.

Cons: Cryptocurrency’s value can fluctuate wildly, and not all customers understand or trust it. You’ll also need a digital wallet and a secure system to handle transactions.

Suitable for: Innovative, tech-savvy cleaning businesses willing to cater to a niche market of cryptocurrency users.

Contactless payments (Apple Pay, Google Pay)

Pros: Convenient, quick, and reduces the need for physical contact. It also provides a digital record of transactions.

Cons: Requires modern, contactless-enabled payment terminals and smartphones. Not all customers may have or trust this technology.

Suitable for: Cleaning businesses that prioritize modern, quick payment methods and wish to reduce physical contact.

Invoice financing or factoring

Pros: Provides immediate cash flow and allows you to outsource credit control.

Cons: It can be expensive, and not all invoices are eligible. It may also affect customer relationships.

Suitable for: Larger cleaning businesses, particularly with recurring services.

Establish a payment process

Establishing a straightforward and effective payment process is vital to your cleaning business. Not only does this ensure you’re duly compensated for your hard work, but it also helps foster trust and transparency with your clients.

The following ten steps provide a comprehensive blueprint for managing client payments, from choosing a payment provider to regularly evaluating your systems. Not all steps are relevant to all payment methods, but this will give you a general blueprint you can adjust to fit your needs.

• Choose a payment provider. The first step is selecting a platform or system to handle your transactions. Consider factors like fees, ease of use, customer support, and integration with other software you use. This will determine whether you’ll take payments upfront or post-service.
• Select payment methods. Depending on your chosen payment system, you can provide options for your customers to pay via cash, check, credit card, debit card, or electronic transfer. You could consider mobile payment apps like PayPal, Venmo, or Apple Pay.
• Send estimates or quotes. Before starting a job, you might want to send an estimate or quote to the client outlining the costs involved. Use a template to ensure consistency and professionalism.
• Create and send invoices. After completing a job, use an invoicing template to detail the services rendered, each cost, and the total due. You can usually send these directly through your payment provider or via email.
• Set up recurring payments. If clients use your services regularly, set up a recurring payment system. This saves both you and your client time and ensures a steady income stream for your business.
• Follow up on unpaid invoices. Not all clients will pay on time, so establish a follow-up process. You might send a polite reminder after the invoice is due, and if payment is still not received, you can escalate to more formal reminders or even third-party collection services.
• Offer early payment discounts or incentives. Consider offering discounts or other incentives for early or on-time payment to encourage prompt payment. This can help reduce the number of late or missing payments.
• Implement late payment penalties. On the flip side, consider implementing penalties for late payments. Be sure to make these clear in your terms of service or contract.
• Keep track of payments and invoices. Use your chosen payment provider or separate accounting software to keep track of all payments, invoices, and late fees. This will be crucial for financial planning and tax purposes.
• Evaluate and adapt. Finally, regularly review your payment processes to identify any areas of improvement. Are customers consistently paying late? Are specific payment methods not being used? Use this information to adapt your processes as necessary.

Your brand and  brand identity  should be unique.

You may find yourself thinking, “I’m just cleaning houses. Do I need to worry about branding?” But the clear answer is yes .

Whether you are intentional about your branding or not,  your brand exists . And your brand is much bigger than your brand name.

Making deliberate  branding decisions  for your cleaning business will give you a leg up on the competition.

Cleaning professionals, especially residential cleaners, are invited into the most sacred place in a consumer’s world – their home. Ensure your brand embodies trustworthiness and quality to gain a client’s trust. And be committed to that message.

Before you start a cleaning business and begin posting ads for your cleaning services, consider the following:

• What makes my cleaning business unique?
• What type of cleaning business am I?
• What cleaning services will I offer?
• Who are my customers?
• What are my brand values?
• What is the most essential part of my customers’ experience?

Your answers to these questions will help build the foundation of your brand.

Once those are set, you’re ready to think about your business name  and  company logo  – the core branding elements for your business. 

Before you delay building a strong brand identity because you might not yet have a considerable budget, rethink that plan. You don’t have to spend thousands of dollars building a strong brand identity. Here are a few pricing guides that can help you identify the sweet spot for pricing:

• How much should a logo design cost?
• How much does a business card cost?
• How much should brochure design cost?
• How much does website design cost?

And if you’ve already started your cleaning business but are struggling to grow it, consider whether rebranding  can help you put your existing business on a path to success.

As with every business, a cleaning service must consider several factors to ensure smooth operations and adherence to rules. These include the location of your operations, the vehicles you use, and the safety measures in place.

Let’s look at these factors in more detail.

Location factors for cleaning businesses

Operating a cleaning business from home is feasible, given that services are typically performed at the client’s premises. However, specific considerations can impact your decision:

• Local regulations and HOA rules. Review your local ordinances and rules enforced by HOA management (homeowners’ association) to understand any restrictions on home-based businesses, especially if you intend to have signage, employees, or commercial vehicles at your residence.
• Commercial location. Should home-based operations prove impractical, consider a commercial space. It presents a professional image and provides dedicated areas for administration, storage of cleaning supplies, and potentially an in-house laundry and repair facility, saving costs in the long run. Ensure that the space is sufficient for your team and operations.

Vehicle considerations for cleaning businesses

Transportation is vital for cleaning services, requiring careful selection of vehicles. Here’s what you should consider:

• Vehicle type. The kind of cleaning service you offer dictates the vehicle you need. Maid services might only require a car, minivan, or station wagon for transporting small cleaning equipment and supplies. However, specialized services like carpet cleaning necessitate larger vehicles like trucks or vans to accommodate more substantial equipment.
• Vehicle costs. A used truck could cost between $8,000 to $12,000, but it’s still less costly than transportation-focused businesses. Consider your budget and needs when deciding on your fleet.
• Vehicle advertising and insurance. Vehicle wraps, or magnetic signs can be effective mobile advertising for your business. Also, ensure all vehicles used for business—whether company or employee-owned—are adequately insured.

Safety considerations for cleaning businesses

Though cleaning might not seem inherently risky, it poses specific hazards, including exposure to toxic cleaning supplies or medical waste in healthcare settings. Adhering to Occupational Safety & Health Administration (OSHA) regulations is crucial. Consider these steps:

• Follow OSHA regulations. OSHA guidelines cover protective measures for the eyes, face, hands, and feet, along with rules for handling toxic and hazardous substances and ventilation requirements. Familiarize yourself with these standards to ensure your business is compliant.
• Employee training. Provide comprehensive safety training to your employees. They should be aware of the potential risks associated with their work and know how to protect themselves effectively.
• Proper equipment. Invest in the necessary safety gear and equipment for your employees. This could include gloves, face masks, protective clothing, and eyewear.

By thoroughly considering these factors, you can ensure that your cleaning business is not only prepared for success but also compliant with regulations and committed to the safety of its employees.

Gone are the days of thumbtacking black and white flyers with tear-off phone number tabs in your local library or laundromat.

Consumers today expect all businesses to have a website and be online.

Your cleaning business needs a business website .

Most people prefer the convenience of researching your business via the web over talking to anyone on the phone or in person.

A business website will give your business credibility, serve as a 24-hour ambassador even when you’re unavailable, and can even tackle some vital tasks like setting appointments and making sales.

You may feel overwhelmed by the idea or question if you have the budget for a website, but the reality is: your business can’t afford not to. 

You may need to hire a developer to code and deploy your website. The same person can help you keep the site up to date.

To dig deeper, look at the step-by-step, easy-to-follow instructions on creating a small business website .

Your website must be consistent with your brand, what you represent, and offer. This consistency is critical to building trust, recognition, and customer loyalty. Create brand consistency on your website by:

• Featuring your business name, logo, and tagline prominently.
• Using the same brand colors from your logo to create visual coherence.
• Offering an “About Us” page introducing prospects to you and your business.
• Including a “Services” page highlighting the services you offer.
• Featuring a “Contact Us” page that is easily accessible from everywhere on your website.
• Providing links to your social media accounts.

Interested in best practices for business websites?

Here is a great look at creating a small business website and following the most recommended website design best practices.

Transitioning from the initial business setup to actively driving sales is a critical step in your journey. A robust sales plan can distinguish between scraping by and genuinely thriving. After all, your cleaning business’s growth and sustainability are directly tied to your ability to attract and retain clients consistently.

Creating an impactful elevator pitch

Consider your elevator pitch as a concise, persuasive speech that sparks interest in your cleaning services. This summary should encapsulate what your business does, what makes it unique, and why it’s valuable to your potential customers. Here are some steps to refine your elevator pitch:

• Identify your unique value proposition . What sets your cleaning business apart from the competition? Maybe you specialize in eco-friendly cleaning solutions or offer your area’s most comprehensive cleaning package. Make sure this is highlighted in your pitch.
• Keep it simple and clear. Avoid industry jargon or overly technical terms. Your elevator pitch should be easily understood by anyone, not just those familiar with cleaning services.
• Make it engaging. An engaging pitch will capture attention and leave a lasting impression. Use storytelling techniques to describe how your services can transform a space vividly.
• Practice. Like any other skill, the more you practice your pitch, the more natural it will feel. Test it on friends, family, and mentors to get feedback and fine-tune your delivery.

Overcoming customer objections

Customer objections are a natural part of the sales process, but they can often be a gateway to deeper discussions and eventual conversion if handled correctly. Here are some tips:

• Anticipate objections. Brainstorm common objections you’re likely to encounter. These could range from pricing concerns to questions about your cleaning methods or credentials.
• Develop responses. Once you know the likely objections, develop clear and convincing answers. Be prepared to demonstrate your expertise, professionalism, and commitment to customer satisfaction.
• Use objections as an opportunity. Objections can offer valuable insights into potential customers’ needs and concerns. Use these moments to emphasize the benefits of your service and address any underlying issues the customer may have.

Developing a sales strategy and tactics

Your sales strategy should outline your overall approach to winning customers, while your daily tactics are the specific actions you’ll take to implement this strategy. Here are some considerations for developing both:

• Define your sales targets. These might include revenue goals, the number of new clients, or specific market share targets.
• Outline your sales process. Document each step in your sales process from initial contact to closing the deal. This might include lead generation activities, presentations or demos, proposal submission, negotiation, and closing.
• Identify key sales tactics. You’ll take these specific daily actions to attract and retain customers. It might include cold calling, networking, email marketing, social media engagement, or offering promotional deals.
• Monitor and adjust. Keep track of your sales activities and outcomes. Regularly reviewing your sales performance can help you identify what’s working, what isn’t, and what might need to change.

Remember, sales are an ongoing activity. It’s easy to get caught up in day-to-day operations and neglect active selling, but maintaining a full sales pipeline is crucial for your cleaning business’s long-term success.

Allocate time for daily sales activities; your calendar (and bank account) will thank you.

If you’re at a stage where you’re considering hiring additional help, it means your cleaning business is thriving.

You can ask for a family member to help you, but eventually, if all goes well, you’ll hire employees to take tasks off of your plate so that you can focus on serving your clients or expanding your cleaning business.

But employees must be paid. So, first, you should only hire for positions that will provide the most immediate benefit to your business.

If you’re a newbie to marketing, consider taking an online marketing course or hiring a salesperson or marketer to help you strategize your business and find new clients. If you’re not confident about invoicing and numbers, hire a bookkeeper to manage accounts and collect payments.

Hire an employee who is an expert in areas your business lacks. Building a strong, well-rounded team will create a stable foundation for your business.

You’ll also need to decide whether you hire full- or part-time employees.

Part-time employees cost less. So you may want to start with part-timers. As the business grows and you can afford it, you can expand their hours.

Full-time employees also require more paperwork to get set up. Consider investing in online payroll software to save time and headaches.

Hiring the right people and managing them effectively can make or break your success. Let’s explore ten steps to hire, train, retain successfully, and, when necessary, let go of employees:

• Define your ideal employee. Begin by clearly understanding who you want on your team. Consider the skills, attitudes, and personal attributes best serve your business and its clients. Is attention to detail more important than speed? Is flexibility a must? Jot down all the qualities your ideal candidate should possess.
• Craft a clear job description. A well-defined job description is essential to attract the right candidates. Outline the responsibilities, required skills, working hours, and compensation details. This description should provide a clear picture of the role, expectations, and growth opportunities within your company.
• Advertise the job. Use your local newspaper or job-finding websites like LinkedIn, Indeed, or Glassdoor to cast a broad net. However, don’t forget local outlets like community bulletin boards or local online classifieds. Ensure your ads reach your ideal candidates.
• Screen applicants. Evaluate applications against the skills and attributes you defined in Step 1. Look beyond just the professional experience – consider personality traits, soft skills, and values that align with your company culture.
• Conduct interviews and auditions. Interviews allow you to assess a candidate’s communication skills, professionalism, and compatibility with your team. Consider including a paid audition or “trial shift” to observe their practical skills and work ethic.
• Hire the best candidate. Select the candidate who best fits your business requirements and culture. Remember, skills can be taught, but attitude and values are inherent.
• Provide comprehensive training. Equip your new hires with the tools and training they need to excel. Training materials could include employee handbooks, cleaning checklists, and videos. Consider offering mentorship programs where new hires shadow experienced employees.
• Monitor performance and provide feedback. Regular evaluations are crucial in maintaining a high level of service and addressing any performance issues early. Provide constructive feedback and recognition for excellent work to encourage continued growth.
• Foster a positive work environment. Create a work culture that encourages open communication, mutual respect, and team spirit. Employees who feel valued and part of a community are more likely to be committed to their jobs.
• Know when to let go. Despite your best efforts, there might be situations when an employee is not performing well or causing issues within the team. In such cases, it may be best to let them go after providing opportunities for improvement. Remember to follow local labor laws and handle the situation professionally and empathetically.

These steps should help you through the hiring process and ensure you assemble a team that fulfills your business needs and enhances your company’s reputation through excellent service.

You may be excellent at cleaning. But, if you’re not marketing yourself and your business, no one will know it.

Marketing your business is the only way to ensure a steady flow of clients and potential clients. It’s time to focus on getting the word out about your fantastic new cleaning services to your target market.

When starting a cleaning business, your first few clients will likely be family and friends who want to show their support.

But you’ll need to spread the word to build your client list and grow your business.

You may be wondering:

• How can I get exposure for my business?
• Should I run advertisements, and if so, where?
• Should my business have social media pages?
• Should I offer promotions?

While there are no one-size-fits-all answers to these questions, you should consider the following methods of growing your client list:

Word of mouth

Before social media, the most powerful form of marketing was Word of Mouth (WOM) .

Guess what?  That’s still true.

People still hold the opinions and experiences of those they know above social media marketing and advertisements. And word of mouth continues to be a powerful form of marketing – especially for a cleaning business.

It makes sense.

Imagine you see an advertisement for a steakhouse claiming they’re the “Best steakhouse in town!” But your good friend also recently told you about a different steak restaurant with the “best steak she’s ever had.” Which would you be more apt to try out?

Statistics say you’ll heed the recommendation of your friend.

Encourage your first customers, especially every family member you help, to share their experience through word-of-mouth, especially on local networks like Nextdoor.

You can do this verbally, in a written thank-you card, or via a follow-up email. However you do so, be sure to follow up after providing service.

You can even consider rewarding your clients with refer-a-friend discounts. For example, for every long-term paying client that an existing client refers to, you can offer to clean the current client’s house for free the next time.

With willingness on their part and consistent quality service on yours, new clients will begin rolling in.

Social media

Your clients are on social media. Most people are.

Statistics show that billions of people are active on social media each day. And it’s not just young people.

If you’ve questioned whether your business should be active on social media, the answer is a resounding “Yes!”

You may be asking yourself:

• What social media platforms should I have a business page on?
• What type of posts should I share on these platforms?
• When is the best time to be active on social media?

Social media marketing uses social platforms to connect with your audience. Actively marketing on social media will build your brand, increase sales, and grow your website traffic.

The best social marketing involves great content , consistent engagement with your followers, and running social media advertisements.

Maintaining an active social media presence will help you build an audience of devoted clients.

What platforms should I use for my business?

There is no correct answer to which social media outlet will work best for your business.

Maintaining (at a minimum) a Twitter, Nextdoor, and Facebook presence will help you build an audience of clients.

Help people by answering questions about cleaning specific home or office items. You can even share your experience on starting a cleaning business and offering tips to others who might be your referral sources.

Don’t give away all of your secrets, of course. But, do be sure to offer valuable information from your unique perspective.

Establish yourself as a subject matter expert and build relationships with current and future clients by maintaining an interactive presence. This will reassure people in your community that you’re accessible, knowledgeable, and reliable.

Most social media platforms allow creating a business account for free. Do that.

Business accounts have relevant features such as contact information, analytics, customer reviews, and the ability to purchase advertisements.

What types of posts should I make on social networks?

Your social media content must be valuable, relevant, and consistent… while staying on brand. Think about what kind of content your clients will find interesting or valuable. That’s what you should post.

Keep posts related to your cleaning businesses, but don’t be afraid to show some personality and a sense of humor. After all – it is social  media. And be sure to share testimonials from clients.  Social proof  is powerful.

Be sure to tailor your content to the platform. Instagram may be the perfect venue for “before and after” cleaning photos, while Twitter would be an excellent choice for general announcements.

Use these platforms to connect with clients, post ads and specials, respond to feedback, and share helpful cleaning tips.

When is the best time to post on social media?

You can ask this question to a hundred marketers, and you would likely get 100 different responses.

The truth is there is a science to social media posting. But it’s not the critical component.

Consistency is. 

Be sure to try posting on different days and times to compare performance. And, over time, you’ll learn what posting times receive the most interaction with your  clients.

Your primary focus should be to provide content and respond to interaction consistently.

Sustainability practices for a cleaning business

As the world grows increasingly aware of the importance of sustainability , green cleaning businesses are gaining momentum. Not only is this great for the environment, but it’s also a fantastic selling point that can set your business apart. Here’s what you can do:

• Use eco-friendly cleaning supplies. Choose environmentally friendly cleaning supplies. Many brands offer green alternatives that are just as effective as traditional cleaners but with less environmental harm.
• Implement waste reduction methods. Implement practices to minimize waste. This could include using reusable cloths instead of disposable ones, recycling whenever possible, and properly disposing of hazardous waste.
• Use energy-efficient equipment. Wherever possible, choose energy-efficient equipment. Not only will this reduce your carbon footprint, but it can also save you money in the long run.
• Training. Train your staff about the importance of these practices. Everyone in your business should understand the why and how of your green policies.

Employee retention strategies

Attracting talented employees is just one side of the coin; retaining them is equally important. Here’s how you can ensure your employees stick around:

• Competitive wages. Pay your employees well. Research what other cleaning businesses in your area are paying and aim to be competitive.
• Benefits. Consider offering benefits. This could include paid time off, health insurance, or even smaller perks like a monthly lunch or showing appreciation for your team by investing in employee recognition software .
• Flexible schedules. In the cleaning industry, offering flexible schedules can be a big selling point for potential employees.
• Positive work environment. Foster a positive work environment. Regular team-building activities and open communication channels can go a long way in keeping morale high.

Customer service training

Excellent customer service is crucial in the cleaning industry. Here’s how you can train your team to deliver top-notch service:

• Emphasize the importance. Ensure your team understands that great customer service can differentiate between a one-time job and a long-term contract.
• Role-play scenarios. Regularly run through scenarios with your team to help them learn how to handle different situations.
• Active listening training. Teach your team the importance of active listening. Customers need to feel heard and understood.
• Customer feedback. Regularly solicit and review customer feedback. This can help identify areas for improvement.

Business partnerships

Partnering with other businesses can provide steady work for your cleaning business. Here’s what you need to know:

• Identify potential partners. Consider businesses that need regular cleaning services, such as property management companies , office buildings, or even other cleaning companies that might need help with overflow work.
• Create a proposal. Outline what you can offer in a professional proposal . Make sure to highlight why your services would benefit them.
• Negotiate terms. Be ready to negotiate terms that are beneficial for both parties. This could include pricing, schedules, and the scope of work.
• Maintain relationships. Once you’ve secured a partnership, make sure to maintain the relationship. Regular check-ins and top-notch service can go a long way in ensuring a long-lasting partnership.

Embarking on a journey to start a cleaning business is challenging and rewarding. While hurdles may arise, remember that persistence, strategic planning, and a commitment to delivering quality service are the keys to your success.

You may still have lingering questions, and that’s okay. Building a business is hard work and requires continuous education.

So, leverage this guide, remain focused, and turn your entrepreneurial aspirations into a thriving reality. Your cleaning business success story starts now – let’s clean the way to a prosperous future!

Hire an expert to form your company and save time. Our trusted partners can help: Northwest ($39 + state fee) or Bizee ($199 + state fee) . We recommend Northwest. After evaluating the leading registration companies, Northwest stands out as our top choice due to its competitive pricing, exceptional customer support, and commitment to privacy.

1. How much does it cost to start a cleaning business?

The startup cost can vary widely depending on numerous factors such as location, services offered, and whether you’re starting a home-based business or opening a physical office. However, budgeting around $2,000 to $7,000 is reasonable for initial expenses like licenses, insurance, cleaning supplies, and marketing.

2. Do I need special training or certification to start a cleaning business?

No specific formal education or certification is required to start a cleaning business. However, it’s beneficial to understand cleaning techniques and products, customer service, and essential business management. Certain specialties, like a crime scene or hazardous waste cleaning, require special training and certification.

3. How do I price my cleaning services?

Pricing depends on factors like the size and type of the job, travel distance, and local competition. You can charge per hour, per job, or based on long-term contracts. Research local competitors’ rates to get an idea of fair pricing in your area.

4. Do I need insurance to start a cleaning business?

Yes, it’s highly recommended to have insurance to protect your business. At a minimum, consider general liability insurance. Depending on the size and nature of your business, you may also need worker’s compensation, commercial auto insurance, and a janitorial bond.

5. How do I find clients for my cleaning business?

Marketing and networking are essential. Establish an online presence with a professional website and social media profiles. Networking with local businesses and community groups can also generate leads. Offering promotions or referral incentives can attract new customers.

6. Do I need to hire employees right away?

No. Many cleaning businesses start with the owner as the sole cleaner. As your client base grows and you begin to feel overwhelmed, that’s usually a good sign it’s time to hire help.

7. How do I manage the financial aspects of my business?

Keeping accurate financial records is essential. Track all income and expenses, regularly review profit and loss statements, and ensure you are setting aside enough money to cover taxes. Utilizing financial management software can simplify this process.

8. What cleaning supplies will I need?

This will depend on the types of cleaning services you offer. A general list might include cleaning solutions, cloths, brushes, gloves, a mop and bucket, a vacuum cleaner, and a caddy or cart to transport these items.

9. What are some challenges I might face in this business?

Common challenges include finding and retaining clients, hiring and managing employees, managing cash flow, and staying competitive. A detailed business plan can help you anticipate and prepare for these challenges.

10. How can I grow my cleaning business?

Deliver exceptional service to build a strong reputation. Utilize various marketing strategies to attract new clients. Diversify your services to appeal to a broader range of customers. Develop partnerships with local businesses. Regularly evaluate and adjust your business strategies based on your growth and the changing market conditions.

Associations

Association of Specialists in Cleaning and Restoration

Chimney Safety Institute of America

International Window Cleaning Association

Publications

Cleaning & Maintenance Management magazine

How to Upgrade and Motivate Your Cleaning Crews

The Cleaning Encyclopedia

Cleaning Business Today

Savvy Cleaner

Cleaning Marketer

Grow My Cleaning Company Podcasts

U.S. Small Business Administration

EPA Waste Cleanup

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How to Start a Cleaning Business in 2024 (10 Simple Steps)

• Last Updated: May 13, 2024

• Consistency is key – have a regular cleaning schedule for your clientele.
• Employ top-notch cleaning products to get optimal results.
• To deliver outstanding customer service, properly train your personnel.
• Use technology to boost productivity and optimize your business processes.

The cleaning business is hotter than ever, fueled by a collective desire for sparkling sanitization. Thanks to COVID, hygiene is no longer a suggestion; it’s a battle cry. And that translates to serious opportunity – the global cleaning market is projected to be a powerhouse by 2030, growing by a whopping 6.5%!

The cleaning business is your gateway to entrepreneurship without breaking the bank. Startup costs are manageable, and you get to call the shots on your schedule. Every grime-fighting victory, every dust bunny banished, becomes a stepping stone to your business empire.

So, if your vision involves transforming grimy office spaces into productivity paradises, this guide is your roadmap to cleaning business mastery. We’ll cover everything from wielding your first weapon of mass disinfection (the trusty mop) to polishing your brand until it shines brighter than a freshly squeezed window. Let’s get this germ-busting business off the ground!

Table of Content

10 Essential Steps to Start a Cleaning Business

Pros and cons of starting a cleaning business.

• Frequently Asked Questions

Here are 10 important steps to kickstart your cleaning business journey. Make sure you follow each of them for desired results and projected revenue:

1. Know your competitors

Before you start a cleaning business, it is crucial to understand the cleaning industry’s landscape in your area. You must learn about the industry leaders and study their services and business models. It is also important to find out your target market’s problems and recognize their expectations from a professional cleaning service business. This will help you identify your competitors’ strengths and weaknesses. 

Detailed competitive research will help you position your services more effectively, pinpoint your niche, and deliver the best to your potential customers.

2. Decide what cleaning services to offer

Once you study your competitors and recognize the needs of your customers, it will now be easy for you to decide what cleaning services you are going to offer. 

Aligning what your competitors are lacking with what your targeted customers still want can set you apart from others. 

Clearly define what types of cleaning services you will offer. Decide whether you’ll specialize in certain areas, like green cleaning or deep cleaning, or provide a broad range of services.

3. Choose your business structure

Once you decide what services you will offer, you should choose a business structure that best suits your needs, such as a sole proprietorship, partnership, or LLC. Each has different implications for liability, taxes, and ongoing compliance requirements.

A. Sole Proprietorship: 

Among all the business structures, sole proprietorship is ideal for those who plan to work independently. It allows for direct control over all decisions but does not provide a legal separation between personal and business liabilities. This directly means your assets could be at risk if your business incurs debt or legal issues.

B. Partnership: 

When one or more individuals are likely to operate together, the partnership can be ideal for you. This structure allows you to share responsibility and resources. Partnerships require agreements on the distribution of profits, shared liability, and the roles of each partner. This is done to avoid future disputes between individuals.

C. Limited Liability Company (LLC): 

An LLC combines the benefits of a corporation and a partnership. It protects against personal liability, similar to a corporation while offering the operational flexibility and tax advantages of a partnership. This structure is beneficial if you want to protect your assets without the formalities of a corporation.

4. Create a business plan & secure funds 

Prepare a comprehensive business plan that outlines your business goals, operational procedures, pricing strategy, marketing plan, and financial projections. A solid plan will guide your business decisions and can be crucial for securing financing.

Moving ahead, based on your plan and the budget estimated, consider different funding options, such as small business loans, personal savings, or investments from partners. Ensure you have sufficient capital on hand to cover startup costs and initial operations.

5. Set up your cleaning business: Get registration, business license, insurance, and accounting

Check with your local city or county about required licenses and permits to operate a cleaning business. This will help to protect your new business from any legal complications. 

Next, securing general liability insurance is crucial. This insurance will protect you against unfortunate financial events resulting from accidents, such as damage to client property or injuries to third parties that occur during cleaning. 

Once you fulfill legal formalities, shift your focus to streamlining accounting operations. Consider using automated software that can track your business expenses and income, automate bookkeeping operations, and simplify the complexities of financial management.

6. Equip your cleaning business with the required supplies and equipment

To offer quality cleaning services, you must be clear about the niche and services you want to provide. You can choose one niche from the below options: 

• Sanitization and disinfection
• Residential/ house cleaning services
• Commercial cleaning services
• Pressure washing services
• Pool cleaning
• Janitorial services

Based on your niche, you should focus on purchasing the best-class equipment and resources for your business.

7. Fix your rates

Setting competitive and fair pricing is critical to the success of your cleaning business. Start by researching the local market to understand what competitors are charging and what services they offer at those rates. 

Analyzing competitors’ pricing structures will help you set service prices and ensure that you offer higher value to your clients. Before finalizing your service price, you must include the profit margins, labor hours, other fees, and taxes. 

You can set prices based on flat rate, room rate, square foot rate, hourly rate, and specialty services rate.

Additionally, consider offering discounts for recurring services to encourage long-term contracts. Communicate your rates and any conditions on your website and marketing materials to maintain transparency with potential clients.

8. Market your cleaning business

Marketing helps to promote the professional cleaning business among your target audience. Both organic and inorganic marketing strategies boost your reach and visibility. Additionally, you can use digital marketing strategies to scale your residential and commercial cleaning services. 

Communication is also the key to maintaining your customer base. So, increase communication with existing and new clients and give them different incentives, discounts, and multiple special offers to retain current customers. 

Moreover, you can also develop referral programs to bring on new customers when you have high customer satisfaction.

9. Hire the right employees 

Creating a team of employees based on your business structure can assist you in achieving your desired business goals. It would be best if you analyzed the applicants based on your residential and commercial cleaning business requirements.

This will help you to understand their thinking and skill levels to handle operations in real-world scenarios.

Below are some of the useful tips that will help you ensure the smooth entry of the right personnel into your cleaning business:

• Start by defining the roles and responsibilities clearly in your job postings. 
• Look for candidates with a good work ethic and a history of reliability. 
• Conduct thorough interviews and consider background checks to ensure trustworthiness, especially since employees will be working in clients’ private spaces. 
• Provide comprehensive training to all new hires to familiarize them with your company’s cleaning standards, customer service expectations, and safety protocols. 
• Foster a positive work environment to retain your best employees, as consistent staff leads to consistent service.

10. Automate your cleaning business with Upper

In the cleaning industry, just as the right tools and supplies are essential for smooth operations, integrating the right cleaning business software to enhance efficiency is also essential. 

Leave behind manual planning and embrace automation with Upper. 

See how Upper can transform your business operations:

• Client detail management: Safely store and access client information to personalize and streamline service.
• Optimized route planning: Plan efficient cleaning routes to ensure timely service and minimize delays.
• Real-time traffic updates: Receive real-time traffic data and road closure updates to save fuel, energy, and time.
• Business analytics: Gain insights from detailed reports and analytics to make data-driven decisions and improve operations.
• GPS tracking: Track your teams in real-time, ensuring timely and efficient service delivery.
• Live updates: Provide live service updates to customers, enhancing communication and satisfaction.

Maximize Cleaning Business Potential

Prompt planning, optimized routes, single-click dispatch to drivers, live traffic updates, and on-time deliveries—Upper assures you of leveling up your operational efficiency.

There are always two sides to a business: advantages and disadvantages. In this section, we will shed more light on both sides.

First, let’s take a look at the pros of starting a cleaning business.

• The cleaning service startup needs minimal capital as it does not require a lot of specialized equipment. Just a microfiber cloth, a vacuum cleaner, and a mop can be sufficient.
• A flexible schedule is another benefit, as you can control everything yourself. You can work a few hours or clean several times a week.
• If you have a good understanding of what your ideal customers want, you can easily complete this task. A general understanding of cleaning and online self-training is enough to start profitable cleaning services.
• With the rapid growth of the cleaning industry, the potential for generating revenue also increases. Cleaners are adopting advanced technologies for more efficient cleaning.

Following the pros, it’s time to talk about the cons of a cleaning company.

• Cleaning services require a lot of manual labor, such as wiping surfaces, cleaning toilets, and mopping floors. The operation of a heavy vacuum cleaner is also tiring. Other cleaning chores like washing windows on a hot sunny day can also take a toll on you.
• Due to the growing demand for cleaning services, you will always be competing with your competitors at lower prices. Many cleaners would start offering the service for half the price you charge to retain a contract.
• If you work as a professional cleaner, you will maintain specific cleaning equipment. This equipment can get damaged or break down and may need repairs over time, which can be costly. Therefore, it is important to be prepared for these additional costs and avoid damage. 
• The cleaning industry often has high employee turnover, which can be very costly and time-consuming for your business. It is important to avoid this as much as possible by offering competitive salaries, benefits, and a positive work environment.

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To start with, research the market, choose your niche, and decide what you will offer. Then, register your business, obtain the necessary licenses, permits, and insurance, and invest in quality cleaning supplies and equipment.

Cleaning businesses can be highly profitable, especially with low startup costs and the continuous demand for cleaning services in residential and commercial spaces.

The residential cleaning business is often the easiest to start. Followed by the business structure, an LLC is popular for providing liability protection and tax flexibility.

Yes, you’ll likely need a general business license from your local city or county.

Typically, you need a business license, liability insurance, and workers’ compensation insurance when hiring employees to run your cleaning business.

Because of a few reasons like low entry barriers, minimal operational costs, flexible working hours, and potential for steady income, it is worth starting a cleaning business.

Leverage personal networks, create attractive promotional offers, and use local advertising and social media to attract clients.

Use online advertising (Google Ads, social media), local flyers, business cards, and promotional events.

Cleaning has always been an on-demand industry with high-income potential. Therefore, starting your own house cleaning business is a smart move that goes beyond just registering your business. All you need to do is strengthen your foundation, overcome challenges, and implement result-oriented tips to stand out from your existing competition.

Also, timely advancements are essential to level up your existing business potential. Embrace innovation and continuously seek ways to improve your services and operations.

One way to start is trying Upper, an efficient cleaning business software that is completely free for 7 days . You can even book a demo with us to get detailed insights.

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.

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How to Start a Cleaning Business in 10 steps (2024 Guide)

Are you researching how to start a cleaning business because you have a great idea but don’t know where to start? Maybe you’ve already started your cleaning business and you’re looking for more ways to grow. Either way, you’re in the right place! We’re sharing our Ultimate Guide to start your cleaning business, based on expert advice.

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Step 1: Start the right cleaning company for you

When you set out to start a cleaning business, what services did you envision offering? Whether you’re hoping to clean residential homes or specialize in making windows sparkle, get clear on your services and who needs them.

At the risk of sounding brash, we must ask — are your services really worth your time? Let us explain… Say you plan to provide residential cleaning services, and within a month of announcing your business, your calendar is booked solid for monthly clients. You’re ready because you’ve hired a team of rockstar cleaners, you’ve invested in training them well, and you bought the best cleaning equipment available. After all, you want to offer the best cleaning service in town, right?

However, when it comes time to review your finances at the end of the month, you realize you’ve lost money — like, a lot of it.

Do you see where we’re going with this? Even a fully booked cleaning schedule doesn’t guarantee that your services will be worth your time. You don’t want to get to the end of the month and discover that you’ll never pull a profit with your expenses unless you charge more competitive rates and find customers who need cleaning more frequently than once per month. Strategically choose your target market and set your services up for financial success before you open your doors.

It’s also worthwhile to check out the local market. Is there higher demand for commercial or residential cleaning services in your area? Where do you have the least competition? The type of services you choose will determine what kinds of training, insurance and license you’ll need, so do your research carefully!

So we’re all clear on the two different markets each type of cleaning business will serve:

A residential cleaning business will mainly clean homes and will usually have a focus on cleaning floors, bedrooms, and bathrooms.

A commercial cleaning business handles spaces like offices, hospitals, schools, retail storefronts and other large spaces where businesses operate.

Not sure if you want to offer residential or commercial cleaning services? Here’s an article to help you decide.

If you’re planning to offer high-end cleaning services, this video teaches how to book elite clientele.

Step 2: Decide on your cleaning company name

If you don’t already have an idea for a name for your new cleaning service, an easy place to start is to look online for the names you like. It’s also important to check to see if that name is being used by another company (cleaning or otherwise) already.

Legal issues with using another business’ name—even if you do it unintentionally—can cost you. Setup proper licensing for your cleaning business once you choose a business name , and then register the name to prevent others from using it. The requirements vary based on your state and local legislation, so check to make sure you follow your local ordinances for businesses.

It’s also important to know that you will need to have the name of your business before you file your DBA registration application (see below for more information on this).  

Step 3: Set your business budget

You’re not alone if the thought of setting a budget for your cleaning business overwhelms you. In this section, we’ll help remove some of the pressure by breaking down income goals, expenses, cost of goods sold, and profit.

No matter where you’re at in your cleaning business, everything comes back to your mindset — especially when it comes to money! So, start with the right money mindset . Here are the five key areas developed by Caren Fern for a healthy money mindset:

• Understand your WHY
• Define your income goals
• Decide what you’re willing to sacrifice
• Understand all levels of your business
• Use systems to make your maid service more profitable

Setting your income goals

Even with the right money mindset, if you don’t know where you’re headed, you can’t make a plan to get there. So this takes us to your income goals. Here are the questions to think through when making your income goals:

• What do you hope to pay your employees? (Break this down per position if you already have a small team of employees.)
• What are the local income tax requirements for small businesses?
• What expenses should you plan for? (We’ll break this down more in the next section)
• What is the cost of insurance?
• What do you hope to pay yourself? (Remember, this is different from profit)

Planning your expenses

It’s not just about the money coming in; you also need to know what’s going out. Now that you’ve thought through income goals, it’s time to consider expenses. If your new cleaning business brought in $100,000 a year, that would feel like a huge win, right? But if you spend $120,000 on expenses, you’d be $20,000 in the hole. Sounds obvious, but if you’re not intentional with a plan, you could end up here.

Many early business owners believe that sales minus expenses equal profit. We want to save you some time and tell you that’s the wrong way to look at it. Instead, think sales minus profit equals the funds available for your expenses.

For more on what to track and measure for a successful cleaning business budget, check out this article .

You might be thinking, “how can I possibly plan for every single expense when unexpected things can happen?” A good way to plan for your cleaning business expenses is to break up anticipated costs by percentages. Here are common percentage breakdowns in the cleaning industry. (Please note that these percentages are approximations):

Operating expenses: 25%

Operating expenses are the line items you need to run your business. This includes office rental, software, supplies, and insurance. Here’s how to divide that 25%:

• Marketing: 8% to 10%
• Supplies: 4%
• Cost of goods sold: 55%

The cost of goods sold is the amount that you pay for payroll. The cost of goods breakdown is payroll tax, workers’ compensation, and what you pay your employees. Keep in mind that the cost of workers’ compensation for each state is different so make sure you have accurate information.

Planning your profit

Your cleaning business profit is the money that can go into your pocket. Anything that is over budget on your operating expenses or your cost of goods sold comes out of your profit. While the percentage of profit depends on many factors, generally speaking, a healthy cleaning business can expect about 20% of total income to be profitable.

Get more finance advice and 5 easy steps to managing your profits with the Chic CFO Denai Wolfe.

Step 4: Setup proper licensing for your cleaning business

“Do I need a cleaning license?” is probably one of the most asked questions. And the answer is yes, you need a cleaning business license in order to legally operate as a small business.

Note that the relevancy of this section depends on where you live and what kind of cleaning business you want to own. Use this information as a starting point, but always be sure to do your own research . The requirements and regulations varies in each state, city, and county. If you’re ever unsure, consult with a lawyer and/or accountant to make sure everything is filed correctly.

We’ll get you started here with the basics on licensing for cleaning businesses.

In short, every cleaning business will need to apply for a business name, a business license and register to pay taxes (federal, state, and local).

To start, go to your state’s Secretary of State (SOS) and form your business. Once you’ve completed this step, apply for your Employer Identification Number (EIN) from the IRS. If you plan on hiring employees, you will need your EIN to pay payroll taxes. You will also need to look into any surety bonds required, and what insurance is required in the state you are operating.

There are different types of legal business structures you can consider registering as: sole proprietor/DBA, partnership, corporation, and LLC. Refer to the U.S. Small Business Administration website to determine what business license you need.

This article does not cover taxes and tax IDs, but you can learn more about that from The Savvy Cleaner, Angela Brown in this video .

Step 5: Decide what cleaning equipment and cleaning supplies to purchase

Finding the right supplies is going to be unique to your cleaning business clients and the services you offer. For instance, do you want to advertise your cleaning services as an eco-friendly business with environmentally safe cleaning supplies? Do you specialize in carpet cleaning? Or, do you offer only commercial cleaning services?

Here are a few checklists to use as a starting point for purchasing cleaning supplies:

Cleaning supplies checklist:

• Bathroom cleaner
• Carpet cleaner
• Dishwashing liquid
• Descaling agent or chemical descaler
• Disinfectant
• Furniture polish
• Glass cleaner
• Heavy-duty degreaser
• Laundry detergent
• Multi-purpose cleaner
• Oven cleaner
• Stainless steel cleaner
• Stain remover
• Wood cleaner

Commercial cleaning supplies checklist:

• Carpet cleaning solution
• Disinfecting wipes
• Disposable toilet brushes
• Garbage bags
• Hand soap replacement
• Magic erasers
• Toilet bowl cleaner
• Toilet paper and paper towels
• Wood and leather furniture cleaner

Cleaning equipment is usually more of an investment. Why? Because you can use up cleaning supplies quickly, but your equipment should last through years of use. Trust us when we say, buying cheap cleaning business equipment is NOT worth it. Investing in good equipment will pay you back with efficiency, quality, and durability.

Here’s a basic equipment checklist to get you started. As with all things, be sure to do additional research to meet the needs of your unique business.

Cleaning equipment checklist

• Vacuum cleaner
• Bucket carry supplies
• Mop and bucket
• Dustpan and broom
• Paper towels
• Microfiber cloths
• Glass cleaning cloths
• Protective rubber gloves
• Cleaning brushes
• Laundry bag
• Disinfectant wipes
• Spray bottles

Head here for a guide with finding the best vacuum for your cleaning services and budget.

Step 6: Decide on your pricing structure and what to charge for your cleaning services

This is by far the most frequently asked question by new cleaning business owners! It’s an important one to get right, so we have tons of great guides to help you with your “How much should I charge for my cleaning services?” question.

For now, we’ll touch on the basics to get you started but bookmark this guide (and the one at the end of this section) for further help nailing your prices so you ensure your business is profitable.

There are three ways you can set up your service prices: charging by the hour, flat rate, or per square foot. We’ll break each one down for you.

Charging by the hour

Standard practice of charging by the hour is starting with a minimum fee, so you don’t lose money on jobs that are not profitable.

Consider your expenses and target profit margin when setting your hourly rate. The local competitive rate should also influence your rate. Do some research to see what other cleaning businesses are charging in your area.

Charging flat rates

To charge a flat rate, consider the cost associated with each service, including employee compensation, expenses, and your target profit margin.

We often recommend charging flat rates because it simplifies the quoting and scheduling process, but you need to approach this pricing strategy with caution. Here’s why. Flat rates can be tricky because estimations can easily go off track if something unexpected occurs. Say, for example, your cleaner has to stay longer to complete a job. You still have to pay them, and those wages will come out of your profit.

One way to protect against this is to carefully monitor time management. Cleaners should finish at their scheduled time and move on to the next job. Consider offering an employee incentive, commission, or rewards program to help your cleaners stay motivated to do quick, high-quality work.

Charging per square foot

A third pricing option is to charge by the square foot.

After you’ve found your hourly rate, predict how many square feet your team can clean per hour. It’s important to know your square footage per hour because you will use it as a baseline for all your prices.

Use data from past cleaning jobs to learn how fast you can clean 500 square feet. You’ll want to calculate an average from your recent jobs. Ask: How long did the last ten average jobs take you? How many employees were on the cleaning job? How many square feet were the homes?

Here is the expert advice (and formulas to calculate exactly how much to charge from pricing expert Royce Ard: Create a Pricing System for Your Cleaning Business

Step 7: Hire employees and train them as professional cleaners

If you intend to start or grow your cleaning business you will likely want to hire additional staff, so you have to think about what kind of employees you want to hire.

Commercial vs. Contractor cleaners

Many cleaning business owners in the United States operate under a commercial cleaning license. The U.S Small Business Administration states that “Most small businesses need a combination of licenses and permits from both federal and state agencies. The requirements — and fees — vary based on your business activities, location, and government rules.” You can check their guidelines and apply for licensure here on their website.

Great cleaning services start with a solid and consistent onboarding procedure for all new hires. Here are checklists of everything you need to onboard a new hire.

Make sure your training program is easy to follow. If you’re handing a new employee a packet of reading material and hoping they’ll read and retain it all, it’s time to change your training program. Every employee has a different learning style, so it’s best to use a combination of hands-on experience, videos, and manuals to refer back to.

Aim to organize your training program over the course of at leas t ten days. Cleaning services suffer when new employees are trained too quickly because it’s overwhelming to retain too much information in a short period. Instead, consider using this daily breakdown as a roadmap.

This training schedule is an example is for residential cleaning businesses but can be adjusted as needed:

1st day – Teach how to clean the kitchen and bathrooms. Most people already know how to do this, but you’ll want employees to follow specific instructions so your services remain consistent.

2nd day – Take this day for cleaners to practice completing a kitchen with efficiency, speed, and quality. Kitchens can be complicated and dirty, so allow more time in the training to focus on them.

3rd day – Train your cleaners to dust and spot clean on this day. Focus on what you use and your methods of getting things taken care of without streaks or damage. Get as detailed as you can, because it’s all these little things that amount to a great service.

4th day – Cover vacuuming and mopping on this day. They are common tasks that most people have done before, but it still needs to be taught with consistency.

5th day – Have trainees complete a full home cleaning on their own, supervised by you or a trainer. This will allow you to see how your new cleaner is absorbing the training and correct any errors in the process.

6th day – At this point, a trainer can demo the entire process again, so that your new hire can see it done correctly once more. It helps with the learning process to see things done several times in order to allow it to commit to memory.

On days 7-10 , the new cleaner works solo with a trainer to check their work, and to make sure that the cleaner is fast and keeps up with quality at the highest level.

To learn more about creating a training program for your cleaning business, read this article next: Create a Training Program for Your Cleaning Staff

Katie Pearse of Glisten Academy walks you through how to implement a professional training plan for your cleaning employees — from forms and agreements, hands-on training, classroom education, incentive programs and evaluation procedures, this covers everything you need to impress your new hires and deliver outstanding results.

Step 8: Automate with cleaning business software

Now that you know how to start a cleaning business , you need to focus on how to run your cleaning company.

If you want to spend less time running the day-to-day operations of your cleaning business, it’s necessary to invest in cleaning business software that will allow you to automate day-to-day tasks. This type of software allows maid service owners to run operations smoothly and maintain client relationships — no matter where you are in the world.

A cleaning business CRM will help you to keep track of and record all of your customer’s vital information (goodbye paper calendar and pen and paper!). This includes everything from the customer’s name and contact details, to their service requirements, appointment notes, history, next scheduled service, billing information and more.

You should also consider automating other key functions in your business. This may not happen all at once, but it’s a good idea to always be thinking about how you can make your systems more streamlined. This provides for a better customer experience, but also ensures your business can run without you, should it need to (like when you’re on that much needed holiday!)

Not sure what we mean when we’re talking about automation? Here are nine things you should consider automating when you start a cleaning business:

#1: Job applications

It’s easy to set up a job application with ClickUp, or Google Forms. Even if you post an ad on an external job site like Indeed, be sure to include a link to your form. Also check out WootRecruit and PipeHire to help with the hiring process.

#2: Work orders

Use scheduling software like ZenMaid to send work orders automatically so your team knows exactly where to be and when.

#3: Personnel matters

Software that can capture data such as time off, when an employee logs on and off, disciplinary actions, or how many compliments and complaints an employee receives all in one place. A free, low-tech option is a spreadsheet like Google Sheets. It’s important to have this data logged in case there is an issue down the line.

#4: Time off requests

ClickUp, or Google Forms are good options to enable you to respond to time-off requests quickly. This automation is especially helpful during holidays when you may receive multiple time off requests for the same period.

#5: Onboarding paperwork

To manage all of the paperwork and signatures required for new hires, use software like SignRequest, Adobe Acrobat, or DocuSign. Employees can sign electronically saving everyone the hassle of printed paperwork.

#6: Appointment reminders

Reminding clients of their cleaning appointments is one of the most important tasks to automate. ZenMaid sets you up to automatically call, text, or email clients reminders about their cleaning appointments. You can set up multiple reminders at different time increments before an appointment.  

#7: Customer contracts

Contracts tell new clients what to expect from their cleaning, including cancelation policies , what areas you’ll be cleaning, and any exceptions. You can automate these contracts with ZenMaid so that as soon as a client books, a contract is sent right away, including a credit card payment authorization form.

Need a cancelation policy like yesterday? Grab our free, editable templates here . 

#8: Follow-ups and ongoing email marketing

Follow-up emails are the best way to stay in touch with potential customers who weren’t ready to book previously. You can set up tasks in ClickUp or set up email flow triggers in email automation software like MailChimp, Active Campaign or Flodesk.

#9: Booking form

Set up a way to collect a lead’s name, phone number, email address, home square footage, and any other information you’ll need to create a quote and send it to them. With ZenMaid , you can add a booking form to your website and gather leads and generate quotes.

You can also link your ZenMaid customized booking form directly to your Facebook business page and Google My Business page.

See how easy it is to create your customized cleaning quote or booking form in less than 3 minutes.

See a preview of an example quote form for house cleaning services.

Step 9: Market your cleaning services

Marketing can feel like a complicated beast to tackle. You know you need it, but it’s overwhelming! Do you find yourself wondering things like, Where do I start? How often should I target my audience? What do people actually like? How much should I spend? Do I use Google ads? Should I do SEO? How much growth do I need to plan for?

To cut through the chaos, you need a marketing roadmap, and lifecycle marketing is that map. It’s a framework that helps you design a marketing plan to attract potential customers, convert sales, and retain customers.

With lifecycle marketing, you have the opportunity to market through the customer’s journey – not just at the beginning.

• Attract interest
• Capture leads
• Nurture prospects
• Convert sales
• Deliver and satisfy
• Upsell customers
• Get referrals

This is an in-depth strategy and too much to cover here. This is a detailed guide from Ginger Whitson to show you exactly how to implement lifecycle marketing in your cleaning business.

Social Media

Yes, you should also consider at least one social media platform to market your cleaning services. Don’t fall into the trap of thinking your business needs to be on all platforms, all the time. Consider where your target clients are spending their time. If it’s Facebook, be there. If it’s Instagram , be there.

Here is a Maid Summit masterclass on how to grow your cleaning business using social media.

Step 10: Generate referrals and reviews 

Did you know that your cleaning business might already have a great sales team? Yes — it’s made up of the customers who already love you.

And no, we don’t mean dropping thousands to hire a giant sales team! Instead, encourage your clients to make the sales for you. The best way to do this is through an enticing referral rewards program.

To do this well, you need to understand that people are busy. It takes precious time to go out of their way to refer your business. So how do you keep your business ‘top of mind’ with all of the people who could refer you without costing an arm and a leg?

First, you need to actually ask for referrals — don’t just sit back and hope they’ll do it out of pure love for you. If it helps get the conversation started, tell them the story about why their referral is so important to your business and how it helps you provide great jobs to build an amazing team for their service.

Then, give them a tool that makes it easy to refer you. Using a tool for referrals allows you to make it an automated, hassle-free process.

Read more about setting up a referral rewards program that works right here .

Just like referrals, getting great reviews starts with asking and happens with automating. Schedule a follow-up text or email asking for a review after a new client’s first clean. And the key to getting a lot of great ones? Make it easy for them with a direct link to your Google My Business profile.

To discover more ways to grow your business with reviews, read this article and check out NiceJob to add an automated system of word-of-mouth marketing to help grow your cleaning business faster.

Well, there you have it! These were our ten steps for how to start a cleaning business, the ultimate guide written by business owners who have done it. But the fun doesn’t have to stop here. You can also keep exploring our online magazine for more helpful articles like this one!

Commonly asked questions about how to start a cleaning business

Can you start a cleaning business by yourself?

Yes you absolutely can! In fact, most people in the ZenMaid community started their companies as solopreneurs. Take Kate Sloan, who started her cleaning business as a side-hustle and turned it into a million dollar business! Read her inspiring story !

What are the start-up costs for a residential house cleaning service?

This can vary depending on a long list of factors: the type of cleaning you are offering, the equipment you need to purchase, if you need employees or contractors and much more. But, it is possible to successfully start your business without a large investment.

How much money should I charge for cleaning?

In case you skipped to the end, we answered this one in-depth in step 6. But just know that there you will have to choose what type of pricing structure makes the most sense for you and your business. Including whether you are doing residential or commercial cleaning services.

Is it worth starting a cleaning business?

If a company has a strong business plan, it is worth it to start a clean business. Clean-ups are likewise very popular. Always essential. Usually there will be more money to make for your business.

Have more questions about starting or growing a residential cleaning business?

Join our free Facebook Mastermind Group of thousands of cleaning business owners like you. Ask questions, make connections, get advice.

Also check out the free resources from our friends at Rescue My Maid Service .

Amar is the founder and CEO of ZenMaid Software, Inc. He started and ran Fast Friendly Spotless, a maid service in Orange County, CA. With the help of customized software to automate work he successfully operated the service in under 30 minutes per day. He created ZenMaid scheduling software to help other maid service owners do the same.

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How To Write a Cleaning Services Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cleaning services businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cleaning services business owner should include in their business plan.

Download the Ultimate Cleaning Business Plan Template

What is a Cleaning Services Business Plan?

A cleaning services business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cleaning Services Business Plan?

A cleaning services business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Cleaning Services Business Plan

The following are the key components of a successful cleaning services business plan:

Executive Summary

The executive summary of a cleaning services business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your cleaning services company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cleaning services business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cleaning services firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a cleaning services business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the cleaning services industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a cleaning services business may include:

• Small businesses
• Commercial businesses
• Industrial businesses

List the needs and wants of each customer segment, as they relate to your cleaning services. For example, a small business owner may need their office cleaned on a regular basis, but may not have the time or resources to do it themselves. Conversely, a homeowner may want their home cleaned but may not be willing to pay for professional services.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cleaning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cleaning services business via word-of-mouth.

Operations Plan

This part of your cleaning services business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cleaning services business include reaching $X in sales. Other examples include expanding to a new city or adding additional services.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cleaning services industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cleaning Services Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cleaning Services Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cleaning services business.

Sample Cash Flow Statement for a Startup Cleaning Services Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cleaning services company. It not only outlines your business vision, but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what should be included in a cleaning services business plan, it’s time to get started on writing your own. The template we’ve provided can help you get started, but don’t forget to personalize it to reflect your unique company and its goals.   

Finish Your Cleaning Business Plan in 1 Day!

Wish there was a faster, easier way to finish your Cleaning business plan?

With our Ultimate Cleaning Business Plan Template you can finish your plan in just 8 hours or less!

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BUSINESS STRATEGIES

How to create a cleaning business plan

• Jeremy Greenbaum

A business plan for your cleaning business is a structured and detailed document that outlines the goals, strategies and operational details of a venture focused on providing cleaning services to residential, commercial or industrial clients. This comprehensive plan serves as a roadmap for individuals starting a business in the cleaning industry, providing a clear outline of the company's objectives, target market, marketing strategies, service offerings, financial projections and growth plans.

This strategic blueprint assists you in pinpointing the unique features of your cleaning services and gaining a solid grasp of the competitive landscape. Learn how to create an effective business plan when starting a cleaning business by following the steps below. Also make sure to check out these service business examples to help you get started:

Not sure what type of cleaning business to start? Our guides to starting a pressure washing business, or starting a pool cleaning business are great for inspiration.

Creating a thorough cleaning business plan is essential for the success of your cleaning business ideas . It serves as a guide for your business, helps in attracting investors and funding, and informs your decision-making process. Here are the six main parts of a cleaning business plan:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary of a cleaning business plan provides a concise overview of the entire plan. It highlights the key components of the plan, including the business's objectives, target market, competitive advantage and financial projections. The purpose of the executive summary is to give readers a snapshot of the business plan's main points without delving into every detail. It serves as a tool to captivate the reader's interest and provide a quick understanding of the business's potential.

Example of an executive summary for a cleaning company: “SparkleClean Services is a professional cleaning company committed to delivering exceptional cleaning solutions to residential and commercial clients in the local area. Our mission is to create clean and comfortable environments that enhance the quality of life for our customers. With a team of trained professionals, eco-friendly cleaning products and a dedication to excellence, we are poised to become a trusted name in the cleaning industry.”

02. Business and domain names

Choosing a suitable business name and domain name is crucial for a cleaning business. A compelling name helps create a strong brand identity and builds trust with clients. Utilizing a business name generator (or specifically a small business name generator ) can inspire creative ideas. Note that your domain name should mirror your company name and be easily memorable. Before finalizing your name, ensure the domain is available and aligns with your brand image.

Learn more about registering your business , which you’ll want to do once you’ve landed on a business name and a legal structure.

03. Market analysis and research

Market analysis and research are essential in understanding the cleaning industry's competitive landscape. Research should delve into market trends, customer preferences and competitors' strengths and weaknesses. This analysis aids in forming a targeted cleaning marketing strategy and identifying opportunities for differentiation. By understanding the market dynamics, the business can tailor its services and approach to effectively meet customer needs.

04. Operations plan

An operations plan outlines the operational aspects of the cleaning business. It includes details about location, premises, equipment and staffing needs. Determining the optimal location based on target clientele, securing suitable premises, acquiring necessary cleaning equipment and establishing a staffing plan are crucial components. This plan ensures efficient day-to-day operations and the ability to deliver consistent and high-quality services.

05. Marketing and advertising plan

The marketing and advertising plan outlines strategies for promoting the cleaning business. This includes defining the target audience, determining pricing structures and selecting effective advertising channels. For a cleaning business, local advertising, word-of-mouth referrals and digital marketing techniques can be effective. Leveraging social media, creating informative content and offering promotional deals can help attract and retain customers.

Need some help making a cleaning logo ? Check out these cleaning logo ideas and Wix’s free logo maker .

06. Financial plan

The financial plan is a critical section that details the business's financial projections, funding sources and timeline for profitability. It includes startup costs, revenue projections, anticipated expenses and potential profits. This section outlines how the business will be funded initially and sets a time frame for achieving profitability. It serves as a roadmap to ensure the financial health and sustainability of the cleaning business.

Thinking of starting another type of business? Check out some of these creative service business ideas  for inspiration.

Cleaning business plan example: FreshStart cleaning services

Below is an example of a business plan template for a fictional cleaning business named FreshStart. Feel free to use this template as a guide and tailor it to your business.

FreshStart Cleaning Services aims to provide top-quality residential and commercial cleaning solutions to clients in the local area. Our commitment to delivering exceptional results, using eco-friendly products and ensuring customer satisfaction sets us apart in the industry. With a dedicated team and a focus on exceeding expectations, we are poised to establish FreshStart as a trusted cleaning service provider.

02. Company and domain names

Company Name: FreshStart Cleaning Services

Domain Name: www.freshstartcleaning.com

The name "FreshStart Cleaning Services" reflects our commitment to revitalizing spaces and creating clean environments. The corresponding domain name, www.freshstartcleaning.com, aligns with our brand identity and provides a user-friendly online platform for clients to learn about our services and make inquiries.

Our market research highlights the increasing demand for professional cleaning services due to busy lifestyles and a heightened focus on cleanliness. We identified key competitors and analyzed their offerings, pricing strategies and customer reviews. This research guides our efforts to provide unique services that cater to specific client needs and preferences.

Location: strategically situated in a central location to access target areas efficiently

Premises: acquiring a small office space for administrative purposes

Equipment: investing in state-of-the-art cleaning equipment and eco-friendly products

Staffing: hiring trained cleaning professionals and conducting regular training for skill enhancement

Our marketing plan includes:

Local advertising: distributing flyers, posters and business cards in target neighborhoods

Digital presence: creating a user-friendly website with service descriptions, customer testimonials and a simple contact form

Social media: regularly posting cleaning tips, before-and-after photos and client testimonials to engage and attract clients

Referral program: encouraging satisfied customers to refer friends and family with incentives

Startup costs and funding

Equipment purchase: $5,000

Office setup: $2,000

Marketing materials: $1,500

Initial marketing: $2,000

Operational expenses (1st quarter): $8,000

Total startup costs: $18,500

Funding sources

Personal savings: $8,500

Small business loan: $10,000

Total funding: $18,500

Revenue projections

Year 1: $100,000

Year 2: $150,000

Year 3: $200,000

Equipment maintenance: $1,000 per year

Staff salaries: $60,000 per year

Marketing and advertising: $5,000 per year

Operational expenses: $20,000 per year

Profit and loss projection

Year 1 net profit: variable based on revenue and expenses

Time frame for profitability

FreshStart Cleaning Services anticipates achieving profitability within the first year of operation by effectively implementing marketing strategies, delivering exceptional services and building a loyal customer base.

Benefits of creating a cleaning business plan

When starting a cleaning business, creating a comprehensive and clear business plan is important for several key reasons:

Strategic guidance: A well-crafted business plan offers a strategic direction for the cleaning business. It defines the short-term and long-term goals, helping the business owner maintain a focused and organized approach to achieving these objectives.

Investor confidence: Investors and lenders often require a detailed business plan before investing or providing loans to a new venture. A comprehensive plan demonstrates the entrepreneur's commitment, professionalism and clear vision, thereby increasing the likelihood of raising money for the business .

Operational clarity: The plan outlines the day-to-day operations of the cleaning business, covering service offerings, scheduling, pricing, staffing and quality control measures. This clarity ensures smooth operations and consistency in service delivery.

Financial projections: A critical component of the business plan is the financial section, which provides projections for revenue, expenses, cash flow and potential profitability. These projections guide financial decisions, budgeting and resource allocation.

Risk management: A comprehensive business plan assesses potential risks in the cleaning industry and outlines strategies to mitigate them. This proactive approach helps the business anticipate challenges and formulate contingency plans to address them effectively.

Business growth and expansion: The plan outlines a roadmap for growth and expansion, including strategies for increasing service offerings, entering new markets and scaling operations. This forward-looking approach ensures the business remains adaptable and prepared for expansion opportunities.

Business website: A clear and comprehensive business plan also often includes plans for a business website. As you’re building your website with a website builder like Wix, your business plan can inform how you use your website for marketing, showcasing your services, receiving inquiries and building a professional brand image.

More business types to consider

Still trying to decide on the best type of business to pursue? Check out the below guides.

How to start an online business

How to start a consulting business

How to start a fitness business

How to start a service business

How to start a fitness clothing line

How to start a makeup line

How to start a candle business

How to start a clothing business

How to start an online boutique

How to start a T-shirt business

How to start a jewelry business

How to start a subscription box business

How to start a beauty business

How to start a frozen food business

How to start a DJ business

How to start a flower business

How to start a plumbing business

How to start a baking business

How to start a babysitting business

How to start a virtual assistant business

How to start a car wash business

How to start a food prep business

How to start a pool cleaning business

Looking to start a business in a specific state?

How to start a business in Arizona

How to start a business in South Carolina

How to start a business in Virginia

How to start a business in Michigan

How to start a business in California

How to start a business in Florida

How to start a business in Texas

How to start a business in Wisconsin

Want to create another type of business plan?

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Cleaning Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Cleaning Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Cleaning Business Plan

You’ve come to the right place to create your Cleaning business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cleaning businesses.

Below are links to each section of your Cleaning service business plan template:

Next Section: Executive Summary >

Cleaning Business Plan FAQs

What is a cleaning business plan.

A cleaning company business plan is a plan to start and/or grow your cleaning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your cleaning company business plan using our Cleaning Business Plan Template here .

What Are the Main Types of Cleaning Businesses?

The most common cleaning service businesses are residential and commercial cleaning businesses. There are also cleaning service businesses that offer more specific services like windows cleaning, washing, carpet cleaning, swimming pool cleaning, and car washing.

What Are the Main Sources of Revenues and Expenses for a Cleaning Business?

The primary source of revenue for a cleaning business is its cleaning fees. Most companies charge an hourly rate for their services.

The key expenses for a cleaning business are labor expenses and supplies.

How Do You Get Funding for Your Cleaning Service Business Plan?

Cleaning company business plans are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a cleaning service business plan and a commercial cleaning business plan.

What are the Steps To Start a Cleaning Business?

Starting a cleaning business and becoming a business owner can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals, get started faster and lead to a thriving business.

1. Develop A Cleaning Business Plan - The first step in starting a business is to create a detailed cleaning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the cleaning services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cleaning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cleaning business is in compliance with local laws.

3. Register Your Cleaning Business - Once you have chosen a legal structure, the next step is to register your cleaning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your cleaning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Cleaning Equipment & Supplies - In order to start your cleaning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cleaning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cleaning business and cleaning business planning:

• How to Start a Cleaning Business

Where Can I Get a Cleaning Business Plan PDF?

You can download our free cleaning business plan template PDF here . This is a sample cleaning business plan template you can use in PDF format.

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How to Start a Cleaning Business From Scratch: Complete Guide

Although you might disagree, most people find cleaning their homes to be stressful and even painful. By starting a house cleaning business, you are tapping into an enormous house cleaning industry with plenty of clientele.

There will always be a demand for home cleaning services, that keep you in business and keep every client’s home spotless. Below is a complete guide on how to start a cleaning company from scratch.

Do the Initial House Cleaning Service Yourself

When you consider how to start a house cleaning business or how to offer house cleaning services, you might feel tempted to begin with staffing, but one of the best ways to start is actually by doing most of the work yourself. After all, you need to learn the business before you can successfully run it from afar. One way to land your first few clients is by asking friends and family either for references or to clean their houses.

Committing to sourcing and working for your first few clients on your own will ensure you keep your startup costs low as well. Instead of investing money in hiring workers, you can pay yourself a reasonable wage while you work out any kinks in your business model and determine best practices for your company.

By taking care of clients yourself, you also earn a positive reputation and maintain control of your house cleaning services business image. Once the business begins to pick up, you can start contracting help with bigger house cleaning jobs. You might decide to outsource employees to service regular clients while you work on other aspects of the business or you may hire and train employees in-house.

Set a Reasonable Cleaning Company Budget

Some questions that many potential residential cleaning business owners ask are – Can I start a cleaning company with no money? Will I need a business loan? How can I keep my costs down? What is the proper business structure for this industry? Is starting this type of business expensive? The answer is it will take some money, but it can be a lot less expensive than you might think!

Performing most of your house cleaning jobs solo will help keep more money in your pocket, but budgeting is about more than how many hours you work and what your hourly rate or flat rate is. After all, you will need to invest in some supplies for your business to succeed, as well as track and cover vehicle maintenance and fuel costs. Determine a reasonable budget for your business, including the replacement of products and equipment as necessary.

Factor hiring and payroll costs into the equation if you outsource labor, but also keep in mind you need to set aside money for taxes and insurance as a business owner. Aim to pay yourself an hourly rate, set aside money for equipment, and calculate estimated taxes so you can prepare for successful business ownership. If you neglect to set money aside for taxes, your business budget will quickly disappear.

Types Of Cleaning Services You Can Offer

When starting a cleaning business, it’s important to consider the different types of cleaning services you can offer to potential clients. By diversifying your services, you can attract a wider range of customers and increase your revenue. Here are some common types of cleaning services you can offer:

House Cleaning

This is the most common type of cleaning service and involves general cleaning of a client’s home. This can include vacuuming, dusting, mopping, and tidying up.

Office Cleaning

Many businesses are in need of regular cleaning services to maintain a clean and professional work environment. This can include emptying trash cans, cleaning restrooms, and wiping down surfaces.

Deep Cleaning

Deep cleaning services involve more thorough cleaning tasks that aren’t typically done on a regular basis, such as cleaning baseboards, scrubbing grout, and cleaning inside appliances.

Move-In/Move-Out Cleaning

This type of cleaning service is popular for clients who are moving in or out of a home or apartment. It involves a thorough cleaning to prepare the space for new occupants.

Decide What Equipment to Purchase

As part of the startup costs of starting a cleaning business, you will need to invest in some cleaning equipment to help you efficiently and effectively clean your clients’ homes or offices. Below is a list of some cleaning products and equipment to get you started:

Common Cleaning Business Supplies & Equipment

When starting a cleaning business, it’s essential to have the right supplies on hand to provide high-quality service to your clients. Here is a list of common cleaning supplies you will need:

Cleaning solutions: This includes all-purpose cleaners, glass cleaners, bathroom cleaners, and disinfectants.

Vacuum cleaner: A good quality vacuum cleaner is a must-have for any cleaning business. Look for one with strong suction power and various attachments for cleaning different surfaces.

Spray bottles: Use spray bottles to mix and apply your cleaning solutions .

Sponges and scrubbers: These are essential tools for scrubbing and removing tough stains.

Protective gloves: Keep your hands safe while cleaning with durable gloves.

Disposable or reusable towels: Have a mix of disposable and reusable towels for different cleaning tasks.

Mops and brooms: These tools are necessary for sweeping and mopping floors effectively.

Vacuum cleaner: Invest in a high-quality vacuum cleaner to efficiently clean carpets and floors.

Microfiber cloths: These are great for dusting and cleaning surfaces without leaving lint behind.

Trash bags: Stock up on various sizes of trash bags for disposing of waste during cleaning.

Bucket and mop wringer: Make mopping easier with a bucket and wringer combo.

Cleaning caddies: Use cleaning caddies to keep your supplies organized and easily accessible while working.

Dusting tools: Have a variety of dusting tools such as dusters, microfiber cloths, and feather dusters for different surfaces.

Floor cleaning supplies: This includes floor cleaners, floor polish, and floor wax for different types of flooring.

Ladders and step stools: If you’ll be cleaning hard-to-reach areas, having ladders or step stools on hand is essential.

Will you use bleach and other traditional cleaners in clients’ homes, or are you planning to use environmentally friendly or other “green” products? Determine how you will prevent cross-contamination between client homes—whether through using disposable materials or adopting stringent sanitation practices—and plan accordingly when it comes to purchasing equipment.

Choose a Brand Name for Your New Cleaning Company

Any startup cleaning business needs to establish a brand. Choosing a brand name might just be the most enjoyable part of owning a cleaning business. You can use a play on words, part or all of your name, a quirky or fun nickname, or something based on your geographical location or the specific type of cleaning services you offer, whether it’s residential cleaning service or commercial cleaning.

You should aim to choose a title for your business which:

• Accurately describes the company
• Is easy to spell and remember
• Is not already in use
• Sounds good and reads well
• Can grow with the business

While deciding on a name for your business cleaning services, you should search online for the names you like. If another company already has the same name as you, you should find out sooner rather than later. Using another business’ name, even unintentionally, can lead to costly legal issues.

Setup Proper Licensing for Your Cleaning Business Start-up

When selecting a business name, it is important to register it to protect it from unauthorized use. Requirements for registration may differ depending on the state and local regulations, so it is advisable to verify that you comply with the relevant laws and ordinances.

Do you need a license to start a house cleaning business? It depends. You may need a license and possibly permits for your business , especially if you opt for a name other than your own to operate under. Depending on your state law and other local requirements, you may need to apply for a business license and pay a fee.

Two popular options for a business license are limited liability corporations (LLCs) and sole proprietorships . An LLC reduces the amount of liability you have as an individual and instead puts the company assets on the line. A sole proprietorship is typically cheaper to establish, and you have total control over your business. However, a sole proprietorship can put your assets at risk if the business is not profitable.

If you are choosing a brand name for your cleaning company, you will also need to file a DBA—Doing Business As—license . The license establishes your fictitious business name and ensures your company operates legitimately.

You will also need to determine whether local law requires you to have business insurance, liability insurance, or other protections. Working in clients’ homes is not always free of risks, so business insurance and liability insurance can help protect both you and your clients in case something goes wrong.

Start Marketing Your New Cleaning Company

Marketing is the next step in learning how to start your own house cleaning business. After you decide on a name for your cleaning business, file the proper permits and licensing documents, and purchase all your cleaning supplies, it’s time to find potential clients. Marketing for a cleaning company can be as simple as word of mouth or as complex as running advertisements in your local paper or online.

You might print fliers to advertise your services, start a website or email campaign to get the word out, invest in digital marketing, or post signage on your property or other locations (with permission) to bring in potential customers. If you have one or two clients already, you can ask for referrals from satisfied customers. You can even offer referral coupons or discounts to encourage existing clients to direct more work your way.

Make Customer Service a Top Priority

Cleaning is a straightforward occupation: you remove dirt and make surfaces shine. But in customer service roles, you need to put client needs first, and that means being available to potential customers and existing customers, responding promptly to service and quote requests, and following up with clients to ensure repeat business.

To effectively manage the technical side of your house cleaning business, you need a means of communication with your clients. Tools such as voice mail and phone service, an email account, a website, social media pages, or all of those combined can help enhance your company’s outreach and customer satisfaction, especially at the beginning stages of starting your business.

Saving Time with Cleaning Business Software

Doing the house cleaning work, filing permits and paperwork, and replenishing cleaning supplies can take up much of your time as a cleaning company owner. But in addition to catering to clients’ needs and stocking up on supplies, you need to track your budget, oversee employee scheduling, process client invoices record pertinent account information, and plan for taxes and other business fees.

Benefits of TEAM Lite’s Cleaning Software

One highly effective tool that can help you streamline and manage your cleaning business is TEAM Lite . This software is specifically designed for small businesses, making it an ideal choice for a new cleaning company looking to efficiently handle various aspects of their operations.

Time-saving features: TEAM Lite offers features such as employee scheduling, client invoicing, and budget tracking all in one convenient platform. This saves you time and allows you to focus on providing excellent service to your clients.

Improved organization: With TEAM Lite, you can easily keep track of important business information, such as client details, employee schedules, and financial records. This helps you stay organized and ensures that nothing falls through the cracks.

Start Using Cleaning Business Software!

When learning how to start a residential cleaning service business or offer a commercial cleaning service, cleaning software can help you organize and oversee your business with less stress than a pen-and-paper method. Imagine even trying to keep your employee or contractor schedules, customer lists, account notes, and payment info in a spreadsheet. It gets cumbersome and confusing really fast, even with systematized sheets. An all-in-one software removes all of that confusion.

Professional cleaning business management software also helps enhance your image when it comes to marketing your cleaning business with features for requesting reviews, marketing automation, customer surveys, & more. Keeping your branding streamlined—from the software you use to the uniform you and your employees wear—can do wonders for your new company’s image.

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Alex is a Product Marketing Manager that enjoys using his background in the trades to help small businesses succeed. When he's not finding new customers for WorkWave, Alex is out finding adventure in the mountains of Colorado with his wife and dogs.

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How to Start a Cleaning Business

This business operates through individual cleaning service contracts between the company and an individual or business. Customers can be either residential, commercial, or both. A cleaning service exists to help ease the burden of cleaning and maintainenance for a client, whether it is an office, industrial building, or a home.

You may also be interested in additional low cost business ideas .

Learn how to start your own Cleaning Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a cleaning business by following these 10 steps:

• Plan your Cleaning Business
• Form your Cleaning Business into a Legal Entity
• Register your Cleaning Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Cleaning Business
• Get the Necessary Permits & Licenses for your Cleaning Business
• Get Cleaning Business Insurance
• Define your Cleaning Business Brand
• Create your Cleaning Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your cleaning business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Cleaning Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your cleaning business?

Business name generator, what are the costs involved in opening a cleaning business.

A cleaning business can be started on a “shoestring” budget with basic and general cleaning supplies available at any grocery or hardware supply store. Some basic supplies you’ll need include: garbage can liners, spray bottles, trash bags, buckets, feather dusters and dusting rags, mops, toilet brushes, paper towels, squeegees, general or all-purpose cleaners, toilet-specific cleaners, floor cleaners (including supplies for cleaning wood flooring), and liability insurance.

Aim for between $500,000 to $1,000,000 in liability insurance. Larger amounts will be necessary for corporate clients.

In total, your startup costs should not exceed $1,000 for a basic cleaning business.

If you are starting a larger operation, your costs could include professional service vehicles and a cleaning crew. A fleet of vehicles could cost between $10,000 and $30,000, depending on the vehicles you use and whether you buy new or used.

Read our cleaning business purchasing guide to learn about the materials and equipment you'll need to start a cleaning business, how much to budget, and where to make purchases.

What are the ongoing expenses for a cleaning business?

Ongoing expenses include costs for cleaning supplies, insurance, and vehicle maintenance. These costs vary entirely based on the size of your business and types of contracts you secure every month.

A small company may only spend $500 to $1,000 in cleaning supplies. However, large commercial operations spend tens of thousands of dollars on equipment and supplies. Larger commercial cleaning companies also may need to spend more on maintenance of commercial cleaning equipment.

Floor polishers, for example, will need to be maintained. For a small residential cleaner, this is not a concern because it’s not typically a piece of equipment used in a home. However, in a large commercial office building, it’s a practical necessity.

Insurance is another major cost, especially for large commercial cleaning operations.

Who is the target market?

Ideal customers are long-term corporate or multi-year clients willing to sign service contracts.

How does a cleaning business make money?

Cleaning businesses make money by charging clients for various cleaning services. These charges can be on a per hour, per square foot, or per contract basis.

There are several ways to charge for services. Some companies charge between $25 and $35 per hour for cleaning. Others charge per square foot. Typical rates for square foot are between $100 and $120 per 1,000 square feet. Some companies, however, charge more, up to $150 per 1,000 square feet. A per contract flat fee can also be negotiated if the client has an unusual building or home or needs custom pricing for volume business.

For deep cleaning, businesses typically charge more.

For example, a company could charge $75 to deep clean a kitchen, but only $30 for a bedroom, since a kitchen tends to be dirtier than a bedroom. Windows tend to be expensive, at $5 per window and $3 per screen. Polishing and carpet cleaning ranges from an average of $0.25 to $0.50 per square foot.

How much profit can a cleaning business make?

Profit margins vary based on the scale of the operation and the contract. They can be as little as 4% or as much as 48%. Larger businesses tend to have smaller margins, but higher revenue and total profits (by dollars). Smaller cleaning companies may have a higher margin, but lower total revenue.

A small cleaning operation can make between $50,000 and $100,000 per year. A large commercial cleaning company can make between $1 million and $10 million per year or more.

How can you make your business more profitable?

Making your company more profitable is difficult. This is because cleaning services are all relatively the same. However, you can try differentiating yourself by offering services your competitors aren’t. For example, if your local market doesn’t offer pet waste removal, you might add that as a complimentary service.

Another way to stand out in your marketplace is by developing a company culture that differs from other cleaning companies. Most cleaning businesses operate what could arguably be called a “boring” business. The culture is fairly “quiet.” You could offer a sharp contrast to the industry norm by using more audacious advertising.

You could also offer educational material. For example, offer potential clients booklets and brochures about what really lurks deep inside the fibers of their carpets or in the corners along the baseboards. Highlight statistics and research on indoor air pollution and how it makes people sick. Position yourself as a leader in your industry instead of “just another cleaning company.”

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your cleaning business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a cleaning business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

For information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract

In businesses where services are provided on an extended basis, a services contract is often put in place outlining terms and conditions of service. You may wish to require clients to sign a services agreement before starting. This agreement clarifies client expectations and minimizes the risk of legal disputes by setting out payment terms and conditions, and service level expectations.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your cleaning business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on-call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Cleaning Business needs and how much it will cost you by reading our guide Business Insurance for Cleaning Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a cleaning business

Getting new clients beyond the first year requires more advanced marketing. Business networking events are also a great way to meet potential clients. Hand out flyers to local businesses or in residential neighborhoods (check local laws first). If you’re experienced with direct mail, contact a list broker and buy a list of names of people who have already purchased cleaning services in the past. Then, mail those prospects, pitching them your services.

How to keep customers coming back

Your company’s services should differ from other cleaning services in the area or you should focus on a particular demographic or market. For example, specializing in cleaning certain types of buildings or offering specific services may give you a competitive edge.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This is an ideal business for an individual with an eye for detail and a strong work ethic. Cleaners also should be comfortable performing manual labor for many hours, since this is a job that requires you be on your feet all day. Entrepreneurs who start this kind of business also tend to work long hours and interact with a lot of different personality types.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a cleaning business?

Day-to-day activities of a cleaning business include vacuuming, mopping, dusting and sweeping, window cleaning, and general cleaning of rooms and possibly exterior surfaces of some buildings. Business owners also have to maintain customer accounts and invoices.

Larger companies spend a significant amount of time maintaining and signing customer accounts. Smaller cleaning companies typically maintain a small client load due to the nature of running a small business. On average, a small cleaning business can maintain between 20 and 70 clients.

A large company can maintain over 100 clients.

What are some skills and experiences that will help you build a successful cleaning business?

No special skills are required, but experience in cleaning helps. Most entrepreneurs to start this type of business have a passion for cleanliness and doing manual labor. Some businesses may benefit from special commercial cleaning certifications, which allow them to prove their efficacy to larger corporate clients.

What is the growth potential for a cleaning business?

The smallest cleaning businesses are run as one-person shops. Larger operations employ staff or hire subcontractors. Some businesses franchise their model and collect franchise fees. Larger operations also tend to put more money into vehicles (fleet) and advertising, focusing on strong branding and name recognition.

Not sure if a cleaning business is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a cleaning business?

The easiest way to get started in this business is to ask friends and family if you can clean their homes. Simple cleaning contracts will solidify your reputation in this industry and help you get referral business, which will help fuel your first year of growth.

How and when to build a team

Building a team is never necessary for this business. However, if you want to expand, start hiring independent contractors or employees to help you clean as soon as your service contracts are too much for you to handle on your own.

Read our cleaning business hiring guide to learn about the different roles a cleaning business typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.

Useful Links

Truic resources.

• TRUiC's Cleaning Business Hiring Guide
• TRUiC's Cleaning Business Purchasing Guide

Industry Opportunities

• Cleaning business Franchise
• Franchise for Cleaning businesses
• Additional Cleaning business franchise

Real World Examples

• Successful cleaning Service - individual made first 1 million in 6 years of his business being open.

Further Reading

• How to start a Cleaning Business
• 8 ways to grow your cleaning business

Have a Question? Leave a Comment!

• How To Start A Cleaning Business From Scratch ($5,000+/mo)

• Last Updated: February 28, 2023

If you are tired of your 9-5 grind and ready to turn your love for a spotless space into a lucrative business, this read is for you. The cleaning industry is on a roll and there’s never been a better time to start your own cleaning business. But we understand that taking the plunge without having proper guidance on how to start a cleaning business can feel like trying to clean a hoarder’s house with only one rubber glove.

From finding clients to choosing the right supplies , it can feel like a never-ending task list. However, with the right strategy and tools, you can earn over $5,000 a month doing what you love. With our 13-step checklist, you’ll be ready to conquer the cleaning world in no time and start earning that $5,000/month goal faster than you can say “sparkling clean.” 

By the end of this article, you’ll know how to and be confident about starting your own cleaning business and leaving your competition in the dust.

So grab your cleaning supplies and get ready for a journey filled with excitement and a whole lot of cash.

Cleaning Business Starter Kit: A 13-Step Checklist

Start your cleaning business journey on the right foot with our 13-step starter kit. Everything you need to know to launch a successful cleaning business, all in one place.

1. Research The Market

Image Source

Conducting market research is one of the most crucial steps you can take to ensure the success of your business. Cleaning services are not a one-size-fits-all kind of business. You need to understand the preferences, habits, and spending patterns of your potential customers to provide them with the services they want and need.

Market research also allows you to find out what services your competition is offering, how they price their services, and what sets them apart from others.

How To Conduct Market Research For Cleaning Businesses

Here are the steps on how to conduct market research:

• Gather Secondary Data: Start by gathering data from existing sources such as reports, publications, and online databases. Some of the best places to start with secondary market research are The U.S. Census Bureau , The U.S. Small Business Administration , The Bureau of Labor Statistics , and The U.S. Department of Commerce .
• Conduct Primary Research: In the next step, move on to primary research which involves collecting data directly from your target customers through methods such as surveys, focus groups, and in-person interviews. Include questions about the market, demographics of your target audience, and your competitors. 
• Analyze Your Data: Look for patterns, trends, and insights that can help you make informed decisions about your cleaning business.

What To Cover In Your Market Research

Some of the key elements to include in your research are:

• Market Size
• Customer Needs
• Competitor Analysis
• Customer Demographics

2. Create A Business Plan

Creating a business plan is an important step in starting a cleaning business. It’s like a blueprint for your business and an essential tool for securing funding, attracting customers, and keeping your business organized and on track. So take the time to put together a solid business plan since it will save you a lot of headaches in the long run.

What Should You Include In Your Cleaning Business Plan?

Here are some key elements to include:

• Executive Summary: This is a brief overview of your business plan including your mission statement, services offered, target market, and financial projections.
• Market Analysis: Research your target market and competition to identify opportunities and potential challenges for your business.
• Service Offerings: Detail the different types of cleaning services you will offer. This can include house cleaning and maid services, commercial cleaning, and post-construction cleanup .
• Marketing and Sales Strategy: Outline your plan for attracting and retaining customers including your marketing budget and advertising plans.
• Financial Projections: Estimate your start-up costs, projected income and expenses, and projected profits. Make sure to be realistic and conservative in your projections.
• Operational Plan: Outline the day-to-day operations of your business, including staffing requirements, equipment and supplies needed, and any other operational considerations.

Remember, your business plan should be a living document that you revisit and revise as your business grows and evolves.

3. Secure Funding

Securing funding for your cleaning business is the fuel that keeps your business engine running. Without adequate funding, you can’t invest in essential equipment, hire employees, and expand your business. In fact, a lack of funding is one of the primary reasons why start-ups fail. So securing funding should be at the top of your to-do list when starting a cleaning company. 

Where Can You Secure Funding For Your Cleaning Company?

There are a variety of options available, including:

• Small Business Administration (SBA) Loans: These loans are backed by the government and offer favorable terms for small businesses.
• Bank Loans: Traditional bank loans are another option for securing funding. However, the approval process can be lengthy and the terms can be stringent.
• Angel Investors: Angel investors are individuals who invest in start-ups in exchange for equity. They can provide not only funding but also mentorship and support.
• Crowdfunding: This option involves raising funds from a large number of people through platforms like Kickstarter and Indiegogo.
• Venture Capital Firms: Venture capital firms provide funding for high-potential start-ups in exchange for equity.

When approaching different funding options, it’s important to tailor your pitch to the specific option. For example, if you’re approaching an angel investor, highlight the potential for high returns on their investment. If you’re approaching a bank, emphasize the stability and reliability of your business plan.

4. Choose A Name & Branding

Choosing a name for your cleaning business is an important decision that can greatly impact the success of the company. It is the first impression that potential customers will have of your company. 

A relevant and memorable name can help you establish a strong brand identity and make it easier for customers to find and remember you. A good name should be descriptive, easy to spell and remember, and convey a sense of professionalism and reliability.

What Type Of Names Would Be Fitting For A Cleaning Business?

There are several types of names that are well-suited for cleaning businesses. 

• Descriptive names are straightforward and provide a clear indication of what your business does. For example, “Spotless Cleaning Services” or “Always Reliable Cleaners.” 
• Another type of name is a keyword-based name which includes keywords such as “clean,” “shine,” or “sparkle.” These names are great for search engine optimization and can help customers quickly identify what your business offers.
• Brand names are another type of name that is often used by cleaning businesses. These names are memorable and often catchy and they can help establish a strong brand identity. Examples of brand names include “MaidPro” and “The Cleaning Authority.”

Branding is also a crucial part of building a successful cleaning business. A strong brand can help you differentiate your business from competitors and create a sense of trust and reliability with your customers. 

Your brand should reflect the quality of your services and the values of your business. To build a strong brand, you should develop a consistent visual identity, including a logo, color scheme, and tagline, and ensure that your branding is used consistently across all marketing materials, including your website, business cards, and flyers.

5. Register Your Cleaning Business

To operate legally, register your cleaning business. This allows the business to operate as a legitimate entity, making it easier to secure clients and establish credibility in the market. Registered businesses are also eligible to apply for a business license, permits, and insurance, which are essential for protecting the business and its clients.

Another important reason to register a cleaning business is to separate personal and business finances. By registering the business, owners can open a separate business checking account , apply for loans, and file taxes under the business name. This makes it easier to track business expenses, manage finances, and maintain a clean financial record.

Different Types Of Business Structure For A Cleaning Company

Each type of business structure has its own unique set of benefits, tax implications, and legal requirements. 

• Sole Proprietorship: This is the most straightforward business structure. It involves a single owner who is responsible for all aspects of the business, including finances and liability. This type of business is easy to set up and requires no formal registration.
• Partnership: This type of business involves two or more owners who share responsibilities and profits. Partnerships can be either general or limited and partners are jointly responsible for the business debts and obligations.
• Limited Liability Company (LLC): This type of business combines the liability protection of a corporation with the tax benefits of a partnership. LLCs have limited personal liability and owners are not responsible for business debts.
• Corporation: This is a more complex business structure that provides limited personal liability to owners known as shareholders. Corporations have a more formal organizational structure, including a board of directors and bylaws.

If you’re registering a sole proprietorship, you need to contact the local register of deeds office to register your business name. If forming an LLC, contact the Secretary of State’s office. You can either complete the process yourself or use an online legal document service like LegalZoom to handle it for you.

To ensure compliance with regulations, you may require various other licenses and permits in addition to registering your business with the relevant authorities. You can reach out to your state’s Secretary of State or the local Small Business Administration office for further information. The SBA provides a list of state business license offices that can be contacted for relevant details.

6. Get Insurance

Insurance is a safety net that protects you, your employees, and your business in case of any accidents, injuries, or damages that may occur while you’re on the job. It’s a crucial investment that can help ensure your commercial cleaning business stays afloat in the face of unexpected challenges.

For more information about starting a commercial cleaning business, here is a great resource .

What Type Of Insurance Do I Need For A Cleaning Business?

There are several types of business insurance that are mandatory for cleaning businesses, including:

• General Liability Insurance: This insurance covers the costs of any property damage or injury to a third party that occurs while you’re on the job.
• Workers’ Compensation Insurance: If one of your employees is injured on the job, workers’ compensation insurance covers their medical expenses and lost wages.
• Commercial Auto Insurance: If you use a vehicle for your cleaning business, commercial auto insurance covers any damage to your vehicle or other vehicles in the event of an accident.
• Business Owners Policy (BOP): A BOP combines general liability insurance with property insurance and is a cost-effective way to get the coverage your cleaning business needs.

In addition to these mandatory insurances, you may also want to consider other types of insurance, such as errors and omissions insurance which protects you against mistakes you may make while cleaning, or professional liability insurance which covers damages that may result from a mistake you make while providing a service.

7. Purchase Equipment & Supplies

As a cleaning business owner, it’s important to have the right equipment and supplies to get the job done efficiently and effectively. By investing in quality cleaning equipment and maintaining an adequate inventory level, you can provide your clients with the best possible janitorial services and help ensure your business runs smoothly.

What Kind Of Cleaning Supplies Should You Have On Hand? 

Here’s a list of essential cleaning supplies and products :

• Paper products 
• Microfiber Cloths
• Vacuum Cleaners
• Mops and brooms
• Cleaning products

When it comes to inventory levels, it’s important to strike a balance between having enough supplies on hand to handle multiple jobs and not having so much that you waste valuable storage space. A good rule of thumb is to keep enough supplies on hand to handle a week’s worth of work.  

This will give you a cushion in case of unexpected demand and also help you avoid running out of supplies in the middle of a job.

8. Hire Employees

Hiring the right employees is important for any business and the cleaning industry is no exception. First and foremost, it’s important to have a clear job description and job requirements. This will help you attract the right candidates and screen out those who are not a good fit for the position. 

What Skills Are Needed For A Cleaner?

When it comes to the attributes you should look for in cleaning staff, here are a few key ones to keep in mind:

• Reliability: Cleaning is a service-oriented business and you need employees who are reliable and show up on time for their shifts.
• Attention to Detail: Cleaning requires attention to detail so it’s important to look for employees who take pride in their work and pay close attention to the details.
• Physical Fitness: Cleaning can be physically demanding. Therefore, look for employees who are in good physical shape and can handle the demands of the job.
• Positive Attitude: Cleaning can be a tough job and you want employees who have a positive attitude and are willing to work hard to get the job done right.
• Good Communication Skills: Good communication is key in any job but especially in cleaning, where clear instructions and feedback are important.

Now that you know what to look for in employees, let’s talk about where to find them. Here are a few places to consider:

• Local job fairs
• Temp agencies
• Online job boards
• Employee referral program

9. Set Your Prices

With so many cleaning companies, it’s essential to stand out from the crowd and one way to do that is by setting the right prices for your services .

But how do you determine what the right price is? Well, there are a few key factors that you should consider. Let’s take a closer look.

• The Cost of Doing Business: This includes everything from the cost of supplies and equipment to the cost of labor. Be sure to factor in all of your expenses when determining your prices so that you can stay profitable.
• The Competition: Research your competition to see what prices they are charging for similar commercial and residential cleaning services. 
• Your Target Market: Consider the demographics of your target market when setting your prices. For example, if you’re targeting high-end clients, you may need to charge more to match their expectations.
• The Value You Provide: Finally, think about the value you’re providing to your customers. Are you offering specialized services or are you offering a higher level of customer service? Make sure that your prices reflect the value you’re providing.

Cleaning Business Pricing Strategy

Now that you know what factors to consider when setting your prices, it’s time to put together a pricing strategy. You can use an estimate calculator instead of trying to guess or come up with pricing in your head. Check out the “ How to Bid ” article and bidding calculators from TheJanitorialStore.com for a starting point.

Here are a few options:

• Value-Based Pricing: This strategy involves setting prices based on the perceived value of your services to your customers.
• Tiered Pricing: This strategy involves offering different levels of services at different price points. 
• Volume Pricing: This strategy involves offering discounts for large cleaning jobs or for customers who book multiple services at once. 
• Dynamic Pricing: In this strategy, you can adjust prices based on supply and demand. 
• Flat Rate Pricing: This strategy involves charging a fixed price for a set of services.

Here is a great article from TheJanitorialStore.com on how to charge for commercial cleaning.

10. Create An Online Presence & Develop A Marketing Plan

Creating an online presence and developing a marketing plan for your cleaning business requires a bit of time and effort but the rewards are well worth it . It’s important to think about how you’re going to let people know about your services and attract new customers.

Here are some important factors to consider when developing a marketing plan for your cleaning business:

• Define Your Target Audience: Knowing your target audience will help you tailor your marketing messages and reach the right people.
• Choose Your Platforms: Decide which platforms you want to use to reach your target audience. Facebook, Instagram, and Twitter are great for sharing updates and connecting with customers, while a cleaning business website is essential for showcasing your services and providing information about your business.
• Offer Special Promotions: Consider offering special promotions or discounts to attract new customers. This could be a discount on their first cleaning, a referral program, or a loyalty program for repeat customers.
• Share Customer Reviews: Word of mouth is powerful, so don’t be afraid to ask for and share customer reviews on your social media platforms or website.
• Be Active on Social Media: Make sure to post regularly, respond to comments, and share interesting and relevant content.
• Create Valuable Content: Blogging, creating infographics, or sharing tips on cleaning and organization can help establish your business as a trusted expert in the cleaning industry.

11. Establish Policies & Procedures

As a cleaning company, it is important to establish clear and concise policies and procedures to ensure the success and growth of your business. Having a set of rules in place not only helps you provide consistent and high-quality services but also protects you and your employees in case of any legal issues.

Here are some key factors to include in your company’s policies and procedures:

• Employee Conduct: Define the expected behavior and performance of your employees, including issues such as punctuality, dress code, and communication with customers.
• Health and Safety: Ensure that your employees are aware of the health and safety procedures they need to follow while on the job.
• Cleaning Processes: Outline the steps your employees should follow when cleaning a home or office. 
• Customer Communication: Define how your employees should communicate with customers, from taking initial inquiries to following up after a job is complete.
• Scheduling and Time Management: Establish procedures for scheduling jobs and tracking employee time, including policies for overtime and time off requests.
• Training and Development: Outline procedures for employee training, including orientation, ongoing training, and performance evaluations.
• Cleaning Checklist: Create a comprehensive cleaning checklist to share with customers during the cleaning estimate phase. This enhances their understanding of the scope of cleaning services offered and promotes confidence in your business, as well as streamlining your cleaning procedures.

12. Create A Service Agreement

A service agreement is a critical document for any cleaning company and it’s important to understand its significance. A well-drafted service agreement can help ensure smooth operations and avoid any misunderstandings between the cleaning company and its clients.  

What Should A Service Agreement Include? 

Here are some key factors to include in a service agreement for a cleaning company:

• Liability clause
• Payment terms
• Termination clause
• Schedule of cleaning
• Confidentiality clause
• Description of services

13. Continuously Evaluate & Improve

As a cleaning business, it is important to continuously evaluate and improve to stay ahead of the competition and provide the best possible services to your clients. Here are some key factors to keep in mind:

• Keeping Up With Industry Standards: It is important to stay up-to-date with the constantly evolving trends to stay competitive and provide your clients with the most efficient and effective cleaning services.
• Client Satisfaction: Your clients are the lifeblood of your business and it is essential to keep them happy. Continuously evaluating and improving your services can help ensure that you are meeting their needs and exceeding their expectations.
• Streamlining Processes: Evaluating and improving your cleaning processes can help you to identify areas where you can streamline your operations and make them more efficient. 
• Keeping Employees Motivated: Cleaning can be a physically and mentally demanding job and it is important to keep your employees motivated and engaged in their work by creating a positive work environment.
• Adapting to Change: The world is constantly changing and continuously evaluating and improving your business can help you identify areas where you need to make changes, and ensure that you are always moving forward and staying ahead of the curve.

Starting a cleaning business from scratch is a great way to turn your passion for cleaning into a profitable venture. With some elbow grease, willingness to invest in your business, and our advice on how to start a cleaning business, you could be well on your way to earning more than $5,000 a month. 

So if you’re ready to trade in your mop and bucket for a business plan and a shiny new cleaning service website , now’s the time to get started. Just remember, always put your best foot forward (or in this case, your best broom). 

If you want to start or grow your cleaning business, look at our blog where we have helpful information and tips for you. You can also check out our House Cleaning Kickstart Course which teaches you everything you need to know about starting a residential cleaning business.

I. Is it worth starting a cleaning business?

Yes, it is. Starting a cleaning service business can be a profitable venture if done properly with proper planning and market research. It is important to understand the demand for cleaning services in the target market and to offer competitive pricing and quality services.

II. How do I get my first cleaning client?

To get your first cleaning client, consider reaching out to friends and family for referrals, advertising your services on social media and local classifieds, and offering special promotions or discounts for new customers.

III. How to start a cleaning service with no money?

Starting a cleaning service with no money can be challenging but it is possible. Consider offering your services for free or at a reduced rate to friends, family, or local businesses to gain experience and build a client base. This can help you save up enough money to start your business.

IV. What kind of licenses and insurance do you need for a cleaning business?

A cleaning business typically requires a business license and insurance, including liability insurance to protect against property damage or injury to clients while on the job. It is advisable to check the specific regulations and requirements in your state or municipality.

Just Getting Started?

The 5-step system on how to start & grow a profitable house cleaning business​ and make $25-$45 an hour with repeat customers., about the author.

Josh Winningham

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Cleaning Service Business Plan

Start your own cleaning service business plan

Mother's House Cleaning Service

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The wealthy single income families,  and affluent double income families  of Cleanly,Wa are in need are a house cleaning service that is professional, trustworthy, and highly effective. Our services are well worth our fees.

Mother’s House Cleaning Service’s mission is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Mother’s House Cleaning Service will be focusing on two upper socio/economic groups. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not to.

Our second segment of the market that we are targeting is the two income family. Both spouses work long hours and have no time to clean or do laundry. Further it is essential that we are trustworthy and professional. We will be given a key to gain entry to a empty house. We take that trust very seriously.

Competition

The residential house cleaning niche is a subset of the larger cleaning business.. The residential house cleaning market is serviced predominately by independent companies. There are however, a few large franchises. Residential services are divided into a couple of different categories, maid or house cleaners, carpet cleaners, window cleaners, and a variety of other services that are required on a less frequent basis. They are far more restricted in their range of offered services relative to the commercial janitorial services.

We are a high end house cleaning service that can be completely trusted in client’s home. MHCS will offer a wide range of services to the residential client, from general room cleaning, to laundry,  to child/pet disasters.

Expectations

We will have over 200,000 of sales our first year. We will be making a net profit by year 3. We are investing in training our employees which will pay off later when they develop great word of mouth and clients that trust implicitly.

Financial Highlights by Year

Financing needed.

Sarah will be investing $15,000 of her own money and her family and friends will invest the additional $60,000. They understand that it will take about 5 years but Sarah plans on paying back her friends and family

Problem & Solution

Problem worth solving.

The wealthy single income families,  and affluent double income families  of Cleanly,Wa are in need are a house cleaning service that is professional, trustworthy, and highly effective. Our services are well worth our fees. 

Our Solution

Mother’s House Cleaning Service’s mission is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Target Market

Market size & segments.

Mother’s House Cleaning Service will be focusing on two upper socio/economic groups. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not to. This spouse would rather volunteer for a public interest organization, play tennis and golf, or just spend time how he/she chooses to. They have no desire to clean the house. To them that is not enjoyable and they have the money to pay someone to do that kind of work. This market has annual incomes over $200,000 and live in expensive houses. While Cleanly, WA only has 650 families that fall into this category, this group reliably uses cleaning services.

Our second segment of the market that we are targeting is the two income family. Over the last couple of decades, the number of two-income households have increased, to a point where in parts of the country they exceed one income families. Our target customer is two income families whose combined annual income is over $125,000. These families don’t really have the time to clean, can afford a cleaning service, and choose to hire a service because the opportunity costs are too high to waste time cleaning their house. These households are typically age 32-55 and live in houses valued over $250,000. Cleanly has approximately 10,000 families that fall into this demographic. It is this segment which has tremendous potential for us. Nearly 80% of dual income households use an outside cleaning service for some of their house cleaning according to the U.S. Department of Commerce.

Additionally, there are some potential customers that MHCS has labeled as assorted "well-off" households. These are families that have the money for our services that do not fit neatly into the two previous categories.

Current Alternatives

Although there are lots of competitors in the cleaning service space, there is good reason for this competition, demand is high. Plenty of maid/janitorial services have waiting lists, they are unable to meet demand. Additionally, many of the maid and janitorial services are "mom and pop" operations without enough employees. Cleaning service customers want quality, and not everyone in the cleaning service space offers quality. How often when you ask one of your friends for a referral do they tell you they have been using a bunch of different companies and they have yet to find one that they are truly happy with.

Our Advantages

Our competitive advantage will be based on our large investment in human capital. MHCS begins with a rigorous training program for new employees. At the outset, employees with be trained on how to clean. Granted everyone has some idea on how to clean, but we will show them a methodical way producing a far cleaner home more efficiently. We will then be training employees to work effectively on teams. While there are some households that prefer individual cleaners instead of a team, a request that we are more then happy to oblige, we generally work in teams as they are more efficient. Working efficiently on a team takes training, and through this team training, we are able to make significant gains in efficiency.

The next topic of training involves professionalism. We provide our employees the tools necessary to impress our most affluent clients. Professionalism is a skill that is used throughout the service call, from the way the employee greets and interacts with the client, to the way they clean, to the way they act when they break that priceless vase (which in the inevitable case that we do break something, we have specific guidelines for the employee to follow to resolve the conflict).

We finally train our employees to know what the expectations of our clients are. We will provide them the tools needed to exceed these expectations.

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Lastly we will emphasize our use of environmentally sound chemicals. Other companies also use environmentally sound chemicals so this is not a huge differentiation, but it is something that we are proud of, and will be mentioned.

We will also be creating the appearance of professionalism through the use of uniforms and large magnetic sign affixed to the side of the vehicles we use.

Keys to Success

Keys to success are: 

• To create a service based company whose #1 goal is exceeding customer’s expectations.
• To increase our number of clients served by 20% per year through superior service.
• To develop a sustainable home-based business, living off its own cash flow.
• The utilization of Mother’s House Cleaning Service on a regular basis by at least 30% of the leads that contact us for more information.

Marketing & Sales.

Marketing plan.

We will market our company through a three pronged approach. One prong is the distribution of a color brochure detailing our services. The distribution of this document will be targeted to hit our chosen segment. This will be done by setting up strategic relationships with organizations or clubs whose members fits our targeted customer profile. Examples of this would be higher-end athletic clubs, country clubs, wine connoisseur clubs, etc. We will gain access to these clubs membership through deals where the club owners will receive our services for themselves to test the quality so they then feel comfortable with helping us by being a "cheerleader" for our service.

The second prong of our approach will be through word of mouth referrals. We will offer an economic incentive (such as a free visit) to our customers if they bring in new business for us. We believe this will be effective because the financial incentive will motivate their behavior, and people naturally like to share good things with their friends.

Our third and final prong is our Social Media Strategy. We will be on Twitter, listening to our customers as well as letting them know about our promotions. We will be on Facebook and Linked in with reviews and some environmentally safe "do it yourself" home cleaning remedies. This will let our customers get to know our employees in other circumstances than trying to get their business. 

The sales process will begin through the qualification of leads generated from our marketing campaign. The marketing campaign will primarily generate leads through interest sparked from our brochures. Someone will call to receive more information about our service, while we will be able to give them an estimate over the phone, we would prefer to be able to get into their home and speak with them. On one hand we would be able to offer them a more accurate estimate. More importantly however, it provides us an opportunity to impress them with our company. We feel confident that since we are dealing with the affluent, who for many services are less price sensitive, are more likely to be impressed with our professionalism, "feel" an immediate trust bond forming, and sign up for the service.

For those clients whom we are only able to speak with over the phone, we will initially quote them a price. Because they are less price sensitive then the general population, we will then detail why our service is priced a bit higher than most. Mother’s House Cleaning Service will explain all of the different training systems and methodologies that each employee goes through, and what expectations are reasonable for the customer to form about our superior service. This conversation will leave the prospective customer the impression that MHCS is indeed different from the run of the mill residential cleaning services and that the price differential is justified.

Lastly, we will be qualifying the leads by explaining up front that our service is more expensive. This is not a fact that we are trying to hide. We are setting up an expectation for the customer that they can indeed expect more with our service. This "angle" is based on the assumption that many people are not thrilled with their current cleaning service. Sure they clean adequately, but there is not a trust bond formed as if you had the same house cleaner for 20 years who helped raise your children. This is how we will differentiate ourselves and ultimately win over new customers.

Milestones & Metrics

Milestones table, key metrics.

• Clients served. Watch for increases in clients served, as per keys to success.
• Leads and closes per lead
• Close rate: leads to closes (goal is 30%)
• New business and repeat business. 
• Clients leaving

Ownership & Structure

Mother’s House Cleaning Service will be a sole proprietorship, owned by Sarah Tookleen.

Management Team

Mother’s House Cleaning Service is owned and operated by Sarah Tookleen. It will be formed as a sole proprietorship. There is no compelling need to incorporate. The advantage of incorporation, limited liability, can be offset by good insurance.

Sarah Tookleen, founder and owner, has a degree in History from Alfred University. Sarah spent three of her four years in college working for a Sanitation Management cleaning service. Sanitation Management was both a residential and commercial cleaning service. Sarah worked on a cleaning crew with two other individuals. By the end of Sarah’s third year she was promoted to crew manager and was responsible for coordinating the jobs for that crew, as well as all customer interactions. After college, Sarah moved from New York to Seattle where she was employed as a Manager of Immaculate Cleanception, a residential house cleaning service. Sarah managed the 23 person organization for two years. Her responsibilities included all facets of management including, hiring, training, customer service, inventory control, and purchasing. It was her experience at Immaculate Cleanception that provided Sarah with the skills and confidence to open up her own company. She decided to move Cleanly, an upscale suburb of Seattle with her husband and start her own company.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions, revenue by month, expenses by month, net profit (or loss) by year, use of funds.

Our start-up costs include equipment needed for a home-based business (to be detailed below), initial legal fees, marketing fees, cleaning equipment and supplies, uniforms, and signs for employee vehicles.

Sources of Funds

Sarah plans on investing 75000 at the start of business 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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How to Write a Cleaning Company Business Plan + Free Template

Ever dreamed of starting your own cleaning services business?

If yes, you’ve come to the right place. It’s time for you to venture into an exciting world of clean and nicely organized spaces.

However, you need to think about resources and funding for navigating the ins and outs of the cleaning business.

Also, you need to identify if there’s a market opportunity to be successful, how many competitors you’ll face, and what potential clients expect from companies like yours.

Surprisingly, a professional business plan will help you answer all these questions. Here’s our sample Cleaning Company Business Plan to give you enough motivation.

We have created this sample business plan for you to get a good idea about how a comprehensive business plan should look alike and what elements you need to include in your business plan.

But before you start writing a business plan for your new cleaning company, consider a few tips and business planning hacks compiled for you.

Industry Overview

The commercial cleaning services industry stood at an impressive value of $89.7 billion , and its growth shows that it’s not going to slow down.

Especially after the pandemic, the significance of cleaning has grown. The household cleaners or residential cleaning market is projected to be $40.38 billion by 2025.

And if you have a knack for cleaning and organizing spaces, there’s a golden opportunity to build a thriving business.

Before you go, we have some important things that you have to keep in mind.

Things to Consider Before Writing Your Cleaning Business Plan

Choose what you’ll clean.

Decide what kind of spaces you want to clean. You can go for anything from cleaning outdoor areas, hotels, schools, or office space.

This will help you hire employees who are the best at specific jobs. After all, cleaning different spaces requires a different set of skills and precision.

So, having a niche would help you become a specialist at your work and make your customers avail of your service more often.

Decide what additional services you can provide

Sometimes business is all about going that extra mile. Decide what additional services you can provide apart from the primary ones.

This would also largely depend upon your potential clients and the industry sector you are in.

For example, if you clean office spaces, you can specialize in the organizational services that can set you apart from competitors. Also, this will open opportunities for additional revenue.

Know your competitors

Knowing your competitors is crucial. Identify their strengths, weaknesses, and position in the market. It helps you stay ahead of them and have a foresight of what might happen next in the industry.

Hence, maintaining a competitive advantage in this dynamic and rapidly evolving sector is a must.

Adapt to technology

The cleaning industry is a lot about putting technology to maximum use. So, embrace technological advancements, such as online booking systems and machines for better cleaning.

This will ensure that your business remains competitive and aligns with the evolving needs of your customers. And to keep up you’ll have to change too.

How to Write a Cleaning Company Business Plan?

1. write an executive summary.

An executive summary is the first and most significant section of any business plan, usually written in the last when the entire plan is ready.

It provides a high-level overview of your cleaning company business plan, offering a quick understanding of your business. So, keep your executive summary clear, concise, and engaging to grab readers’ attention.

This section includes the business name, concept, core values, objectives, marketing plan, management team, and financial projections.

You may start your executive summary with a compelling introduction to the cleaning business, including what is your idea behind this business and what type of business you are running.

Briefly outline your cleaning services and clarify how your services will be different. Describe your target customers, and don’t forget to explain how your cleaning business satisfies their needs.

Name all the key members of your team and provide a summary of your cleaning company’s financial projections for 3-5 years.

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2. Provide a Company Overview

As the name suggests, the company overview section provides a detailed description of your small business.

It includes the business name, owners, legal structure, location, history, and other such information, providing an in-depth understanding of your company.

You may start this section by providing all the basic information about your cleaning business, such as the name of your company, type of business, legal structure, location, and the reason for choosing that place.

Highlight the owners of your cleaning company, along with their percentage shares and responsibilities. Include vision-mission statements that summarize your business objectives and core principles.

After that, mention your cleaning service business’s history and explain how it came into its recent position. Also, describe your future business goals.

Here is an example of PristineClean’s business goals written using Upmetrics AI-writing assistant :

Next, you may outline some personality and intriguing details like business achievements or recognition, if any.

3. Conduct an Industry and Market Analysis

Starting a cleaning services business requires a strategic roadmap, and the key to developing it lies in a complete industry and market analysis.

This chapter provides valuable insights into your external business environment, including the cleaning industry in which your business operates and its dynamics.

It helps your readers or potential investors to better understand the broader cleaning industry, local market, target customers, emerging market trends, potential challenges, and opportunities.

Here are a few key components your industry and market analysis section must include:

Market Size and Growth Potential

Give a detailed overview of the cleaning industry and determine its market size, growth potential, and target market. Use industry publications, market reports, and statistical data for thorough research.

Also, Identify and describe a few market influencing factors, such as increased hygiene awareness, growing urbanization, eco-friendliness, and changing lifestyles.

Target Market

Specify your target market and define the attributes of your ideal clients. Try to break down the market into segments based on residential or commercial focus, demographics, and specific cleaning service needs.

Learn more about your customers and define the geographic regions you wish to serve. Recognize the local cleaning services demand and identify whether your cleaning business will focus on certain services.

You may also display your cleaning business’s market distribution as follow s:

Competitive Analysis

Explore all the commercial cleaning businesses in the local market and identify key competitors, including direct and indirect competitors.

To know more about the competitive landscape, analyze their strengths & weaknesses and evaluate their market positioning. From that, pinpoint untapped areas in the market and understand the scope of competitive advantage.

Try to explain how you can offer qualitative cleaning services and develop unique selling propositions(USPs) that set your cleaning business apart.

Conduct a SWOT analysis to evaluate internal & external factors and get better insights.

Market trends

Stay updated on emerging market trends and recent industry practices to write this section. Observe current innovations in cleaning technology and eco-friendly practices. Also, explore ways to implement online booking systems, automated scheduling, or smart cleaning equipment.

Regulatory Environment

Highlight regulatory considerations for your cleaning services business. It includes local regulations, business licenses or permits, health & safety compliance, and insurance requirements.

Have a look at the PristineClean’s regulatory environment:

Regulatory environment

In [Westminster] and its adjacent areas, the commercial cleaning industry is bound by several regulations to ensure quality, safety, and environmental responsibility:

• Safety Codes: Adherence to [specific state/city safety codes] is mandatory for all cleaning operations.
• Licensing: Obtaining a [specific janitorial license] is crucial for operating within the city limits.
• Eco-regulations: Guidelines to limit the use of harmful chemicals, ensuring the safety of both clients and the environment.

“[PristineClean Commercial Solutions]” is committed to full compliance with all regulatory requirements, ensuring our clients receive services that are not only superior but also responsible.

4. List Your Service Offerings

This section provides details of your service offerings and elaborates on your service range, description, pricing strategies, and more.

You may start by describing specific cleaning services that you will be going to offer your customers. Also, highlight the overarching benefits and solutions your cleaning service business will serve.

Your cleaning services might be any of the following:

• Commercial cleaning services
• Residential cleaning services
• Window and Glass Cleaning
• Carpet cleaning services
• Furniture and general disinfecting
• Janitorial Services
• Green cleaning services

Effectively communicate your cleaning services to the customers by sharing clear pricing plans and service descriptions with project timelines.

Here, you may refer to the below example to draft your own cleaning business’s service offerings:

Next, mention any additional services or customized cleaning service packages based on specific client needs.

5. Outline a Sales and Marketing Plan

The sales and marketing strategy section involves a list of strategies you will use to attract new customers and retain existing ones.

It will help you streamline your marketing tactics and develop effective marketing campaigns to reach your target audience while keeping track of the projected budget and maximizing return on investment.

Here are some of the sales and marketing strategies for your cleaning services business:

Unique Selling Points (USPs)

Specify the USPs for your business that set you apart from the other cleaning services. Emphasize a few aspects, such as specialty services, environmentally friendly cleaning services, or customizable options.

Pricing strategy

Create a pricing strategy that is affordable and competitive, yet profitable. Consider proposing discounts, promotions, or cleaning service packages to entice new customers.

Refer to the below example written for a commercial cleaning business:

Pricing Strategy for PristineClean Commercial Solutions

Our pricing structure is meticulously crafted, reflecting the quality we offer while remaining competitive:

Base Pricing: Competitive hourly rate per [sq. ft./service] to ensure accessibility for various businesses. Our gross margin objectives are outlined based on the nature and scale of the cleaning projects:

• 70% for specialty cleaning services(carpet, tile, furniture, VCT)
• 60% for small cleaning jobs (less than $10k per year)
• 50% for medium job ($10k – $30k per year)
• 40% for large project work (more than $30k)

Promotions: Seasonal discounts or offers for first-time clients to encourage trial.

Packages: Bundled cleaning solutions tailored for businesses of varying scales, providing savings on combined services.

Professional Branding

Implement a strong online presence through a user-friendly website and spreads a wider reach. Show your project work with virtual tours and 3D imaging to build trust among potential clients.

Social media advertising

Use engaging social media channels to enhance online visibility. Share industry trends, news, and other events on social media to attract potential customers searching for cleaning services.

Partnerships

Always try to build strong relationships with local businesses and real estate agencies. Also, offer special promotions for collaboration. This will expand your reach and generate referrals.

Customer retention strategy

Explain how your commercial cleaning business will build loyalty and retain clients. Try to mention loyalty programs, personalized cleaning services, or various packages.

6. Introduce Your Team

A management team is crucial to demonstrate your business’s ultimate success in the cleaning industry.

This section introduces the business owners and key managers, along with their roles & responsibilities, qualifications, work experience, and compensation plan.

A dynamic and experienced leadership team can be important to weigh authority and help investors to be confident about your cleaning services business’s idea and vision.

You may start by introducing the cleaning business’s owners/founders and key employees, such as the operations manager, marketing director, cleaners, etc. Highlight their education, professional background, and relevant experience in the industry.

Try to include an organizational chart for the management team that depicts the reporting lines and the decision-making flow.

For your reference, you may have a look at the PristineClean’s organizational structure:

Don’t forget to describe your compensation plan in this section. Include salaries, incentives, or benefits for the management team and cleaning staff.

If your team is lacking, consider mentioning the board of advisors for your business. Also, define their roles and experience in handling cleaning services or small businesses.

7. Outline Business Operations

Now, it’s time to highlight an impactful description of daily business operations and activities. This section includes key aspects such as staffing, operational processes, and quality control measures.

Operational excellence can be critical to achieving your business goals and optimal results committed to clients.

So, briefly outline operational planning, emphasize how it directly impacts the quality of services, and pique the reader’s interest. Here are a few key factors that your operations plan section must include:

Convey the staffing needs for your cleaning services business, including the number of cleaning professionals required, experience, and responsibilities. Also, mention the employee perks and training programs you will provide.

Here is an illustration of a staffing requirement with the help of Upmetrics:

Cleaning operations

Summarize the processes and methods you will use to run your cleaning business. It includes the scheduling of appointments, strict cleaning protocols, responsive customer service, communication channels, etc.

Quality control measures

Discuss the regular cleaning service inspections, compliance verifications, and ongoing improvement initiatives through client feedback surveys. This will help you maintain customer service excellence.

Equipment and cleaning supplies

Describe equipment and cleaning supplies to guarantee that all your cleaners have the resources and tools required for high-quality cleaning services. Include inventory, replenishing supplies, latest cleaning techniques, and technology.

8. Prepare Financial Projections

A well-structured and in-depth financial plan is the most crucial and demanding section of any business plan.

In fact, it’s one of the deciding factors for potential investors, banks, or partners to invest or lend money in your cleaning services business.

This section is a detailed blueprint of your company’s financial information and the strategies you will use to reach its long-term goal. It may include all the cash flow & revenue streams, initial startup costs, and earned profits.

This financial forecast is significant in terms of whether you secure funding or not. So, highlight all the below key components in your cleaning business plan:

• Profit and loss statement(Income statement)
• Sales forecast
• Cash flow statement
• Balance sheet
• Break-even analysis
• Tax considerations
• Business ratios

From the above financial statements, you can identify the funding needs and evaluate the funding resources for your cleaning company, including bank loans, SBA-guaranteed loans, investors, or personal savings.

Download Cleaning Company Business Plan Template

Need help writing your business plan from scratch? Here you go; download our free cleaning company business plan pdf to start.

It’s a modern business plan template specifically designed for your cleaning company business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Start preparing your business plan with AI

With Upmetrics, you will receive easy-to-follow steps, 400+ business plan examples, AI support , and a financial forecasting tool to simplify your entire business planning process.

Whether you’re venturing into a new business or expanding an existing one, Upmetrics provides valuable insights and resources you need to create a successful business plan that perfectly aligns with your goals.

So, don’t wait; start planning now!

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Frequently asked questions, what sections are included in the cleaning company business plan.

A professional cleaning company business plan should include the following sections:

• Executive summary
• Company overview
• Industry & market analysis
• Service offerings
• Sales and marketing plan
• Management team
• Business operations plan
• Financial plan

What financial information should I include in the business plan?

You should include below financial information in your business plan:

• Income statement
• Use of funds

How often should I update my cleaning company business plan?

It is advisable to review and update your cleaning company business plan at least once annually or more often to reflect specific changes in the business environment, service offerings, or market trends.

Can a business plan template help me secure funding?

Indeed, a well-prepared business plan helps you secure funding or bring on new business partners. It offers a clear overview of your business model, strategies, target market, and financial projections. So, this will significantly enhance your chances of securing funding.

Can the template be customized to fit various types of cleaning businesses?

Absolutely! A modern business plan template can be easily customized to fit various cleaning businesses, such as commercial cleaning, residential cleaning, or other specialized services. Upmetrics provides customizable templates for your specific business needs and cleaning services.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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A Fresh Start: How to Start a Cleaning Business And Get Ahead

By Katie Flannery

Updated on Dec 22, 2023 6:56 PM EST

15 minute read

Photo: istock.com

We may earn revenue from the products available on this page and participate in affiliate programs. Learn More ›

Starting a cleaning business can be a lucrative venture for aspiring entrepreneurs. In a world where cleanliness is important, there’s steady demand for professional cleaning services. Whether a business owner aims to launch a house-cleaning business, a carpet-cleaning business, a remote cleaning business, or wants to offer business-cleaning services, they can navigate the rewarding journey of starting a cleaning business and watching it grow.

“The cleaning industry is one of the fastest-growing industries in the world,” says Sharon Tinberg, residential cleaning industry expert and a business owner who also designs process and procedure training for the International Sanitary Supply Association (ISSA) . “Covid and post-Covid era has seen an 8 percent increase in the industry. What has grown even faster is the amount of money individuals and businesses are willing to pay to have their homes and facilities cleaned.”

By learning how to start a cleaning business, entrepreneurs will be well on their way to building a successful venture that keeps spaces clean and clients satisfied.

Before You Begin…

Before diving into the process of becoming a house cleaner and starting a cleaning business, it’s important for entrepreneurs to be aware of a few key considerations to ensure a successful and well-prepared launch. These critical points can help a business owner navigate the initial stages of their cleaning-business journey.

While an individual can offer cleaning services to friends and family fairly easily, they’ll need to become familiar with licensing and insurance requirements if they want to create a legal business. The exact requirements vary by state, so aspiring business owners can start by contacting their Secretary of State’s office to determine what, if any, types of business licenses are needed to start their cleaning business.

The business owner will also want to be sure they fully understand cleaning-business start-up costs , as well as the cost of running a business. This means budgeting for cleaning-business license costs , cleaning supplies, cleaning equipment, and cleaning-business insurance costs .

Tips for How to Start a Cleaning Business

• Research the local market to understand demand and competition.
• Choose the right business structure.
• Ensure compliance with local licensing and regulations.
• Invest in high-quality cleaning supplies and equipment.
• Develop a competitive pricing strategy.
• Create a comprehensive marketing plan to build a client base.
• Network with potential clients and local businesses for referrals.

STEP 1: Research the local market to determine what types of cleaning services to offer.

Even the best cleaning services need to research their local market. To determine what types of cleaning services to offer, an owner can start by conducting market research. It’s recommended they begin by surveying their area and analyzing the cleaning needs of the community; this way, they can gauge the potential demand in their area for an additional cleaning business. The owner may also want to engage with potential clients or community members to gather their input. Conducting surveys or interviews can help an entrepreneur understand each client’s preferences regarding cleaning services.

The business owner will also want to research existing cleaning businesses in the vicinity. Analyzing the service offerings, pricing, and customer reviews of their competitors can provide business owners with insights into gaps or opportunities in the market that their business can capitalize on. Following this, they may consider specializing in a niche area of cleaning, such as eco-friendly cleaning, deep cleaning, move-out cleaning, or post-construction cleaning. Specializing can help the business stand out and cater to specific client needs.

It’s important for a business owner to be aware of any seasonal variations in demand. For example, residential spring cleaning or vacation-rental cleaning services might be a prominent need in the area. The owner can also collaborate with local businesses that could be potential clients or sources of referrals, such as real estate agencies, property management companies, or office complexes.

By carefully researching the local market, the business will be equipped to tailor its cleaning services to the specific needs and preferences of the community. This tailored approach can help attract and retain clients in the area, setting the stage for a successful cleaning-business start-up.

STEP 2: Choose a business structure and register your business name.

Selecting the right cleaning-business structure and registering the business name are important steps in the process of starting a cleaning business. A cleaning-business name sets the tone for the enterprise, and it’s crucial that it reflects the owner’s vision and the services offered. These decisions have legal and financial implications, so it’s essential for an owner to make informed decisions.

There are several options when it comes to choosing a business structure:

• Sole proprietorship. If an owner plans to operate the cleaning business on their own, a sole proprietorship is the simplest and most common structure. The owner will be personally responsible for business debts and liabilities.
• Partnership. If the owner is planning on partnering with someone in the cleaning business, a partnership structure allows them to share responsibilities and profits. They can choose between general partnerships and limited partnerships, each with different liability arrangements.
• Limited liability company (LLC). An LLC provides a balance between liability protection and simplicity. The owner’s personal assets are protected from business debts, and they can choose to be taxed as a sole proprietorship, partnership, or corporation.
• Corporation. Creating a corporation offers a higher level of liability protection but involves more complex paperwork and formalities. It’s a suitable option if the owner plans to expand significantly or seek outside investors.

Once the owner has decided on the business structure, they’ll need to choose a name that reflects the cleaning business and is easy for clients to remember. It’s recommended that the business owner check the names for cleaning businesses in their area to make sure the name they’re considering isn’t already in use. Once the business has a unique name, the owner will need to register it with the appropriate authorities; this process may vary depending on the location and business structure.

The business structure can impact taxes, personal liability, and management, so business owners may want to consult with a legal or financial adviser, or with one of the best LLC services (such as LegalZoom or Northwest Registered Agent ). After the owner has settled on a business structure and registered the business name, they’ll be well on their way to establishing a legal framework for the cleaning business. This groundwork will ensure the business is compliant with local regulations and positioned for future success.

STEP 3: Get the appropriate business licenses.

Obtaining the necessary cleaning-business licenses and cleaning-business insurance coverage is an essential step owners can take to ensure the cleaning business operates legally and responsibly. The first thing a business owner will want to do is research the specific licensing requirements for cleaning businesses, as well as how to get a business license in their city or state. Requirements may include general business licenses and special permits for certain cleaning services.

Once the owner knows what licenses are needed to start a cleaning business , they will need to complete the application process. This often involves submitting an application form, paying a fee, and providing any required documentation, such as proof of insurance or business registration. Depending on the location, there may be zoning regulations that dictate where an owner can operate their cleaning business. The owner will want to ensure that the chosen location is compliant with these regulations.

STEP 4: Get the appropriate business insurance coverage.

When it comes to insurance, a cleaning-business owner may need one or more of the following coverages from one of the best small-business insurance companies (such as NEXT or Thimble ):

• General liability insurance. General liability insurance for cleaning businesses protects the business from financial loss in the event the cleaning business is responsible for property damage, injury to a client, or any other type of accident while cleaning services are being performed.
• Workers’ compensation insurance. Workers’ comp provides coverage for medical expenses and lost wages if an employee is injured while on the job; this coverage is often mandatory if the business has employees.
• Bonding. Some clients may require the business to be bonded, which protects clients against employee theft.
• Commercial auto insurance. If the cleaning business has company vehicles, the owner will need to ensure they are covered by commercial auto insurance.
• Umbrella insurance. A business owner will want to consider umbrella insurance to provide additional coverage beyond the limits of the general liability policy.
• Professional liability insurance. If the business offers specialized cleaning services or advice, professional liability insurance (also known as errors and omissions insurance) can protect against claims related to professional mistakes or negligence.

STEP 5: Set up a business bank account and create a budget for monthly expenses.

Choosing the right business bank account is important. The business owner will want to research their options to ensure they’re selecting a reputable bank or credit union that offers business banking services. Once the business owner has chosen a bank, they can schedule an appointment with a bank representative to open a business account. The representative will guide the owner through the process, help choose the right account type (business checking or savings), and assist with paperwork. Then, the owner will deposit the initial funds required to open the account. This amount may vary depending on the bank and account type.

Business owners can start creating a budget by listing all their anticipated monthly expenses. These could include rent, utilities, insurance premiums, cleaning-business supplies, employee wages, transportation costs, marketing expenses, and any loan repayments. They’ll then need to organize expenses into categories, such as fixed costs (rent, insurance) and variable costs (cleaning supplies, marketing). The business owner can then research the average costs of each anticipated monthly expenses to create a budget.

Once the business is up and running, the owner will want to regularly review and adjust the budget as the business evolves. They can keep an eye on the actual expenses relative to their estimated budget and make changes as needed to stay on track. It’s important for an owner to remember to track the monthly income from the actual cleaning business. This will help them assess the financial performance and make informed decisions.

STEP 6: Purchase cleaning supplies and equipment for business use.

The business owner will need to acquire the right cleaning supplies and equipment. To determine what types of supplies and equipment they’ll need, the business owner will want to make a comprehensive list of the cleaning services they’ll offer. Different types of cleaning require specific supplies and equipment, and this list can be a guide to purchase the right items. Common cleaning supplies include disinfectants, all-purpose cleaners, glass cleaners, bathroom cleaners, floor cleaners, and cleaning cloths. Depending on the services offered, the business may need equipment such as vacuum cleaners, carpet cleaners, floor scrubbers, and pressure washers.

Business owners will also want to purchase safety gear, such as gloves, goggles, and masks, to protect themselves and their employees from potential hazards associated with cleaning chemicals. They may also want to consider providing employees with uniforms that have cleaning-business logos to maintain a professional appearance.

Although an entrepreneur might be tempted to stick with the cheapest supplies when they’re first starting out, they’ll want to remember that the quality of the cleaning equipment and supplies directly impacts the quality of the services. Investing in the right tools from the beginning will not only enhance the cleaning-business’s reputation, but it will also lead to satisfied, repeat clients.

STEP 7: Price your services.

It’s essential for a business owner to price cleaning services effectively in order to create a successful business. These prices will need to cover the costs of running the business, generate a profit, and be competitive in the local market.

Owners can begin by calculating their overall costs. To do this, they’ll need to consider all expenses, including labor ( house-cleaner salaries for the owner and any employees), cleaning supplies, equipment maintenance, transportation, insurance, business licenses, and overhead (rent, utilities, marketing). Then, they’ll need to decide on the ideal profit margin—the amount the owner wants to make beyond covering their costs.

Business owners will want to research the pricing of local competitors. The business doesn’t necessarily have to match competitors’ prices, but knowing what others charge will help owners know how to set a competitive rate. An owner will also need to decide whether they want to charge clients on an hourly basis or offer flat-rate pricing. Hourly rates are more transparent, while flat rates can be more appealing to clients who prefer to know the total cost up front. The owner can also adjust their pricing based on the type of cleaning service that’s provided. For example, deep cleaning or specialized services might command higher rates than for standard cleaning.

Cleaning-business owners can offer contract options for clients who want regular, ongoing services. Providing discounts for long-term contracts can encourage client loyalty. The owner may also want to consider offering introductory rates or promotions when the business is getting off the ground to attract the first clients.

As the business grows, the owner will want to continuously review the pricing strategy and adjust it as needed. Factors such as changes in costs, market conditions, and the business’s growth can impact the overall pricing. If an owner is unsure about their pricing, they can consider testing it in the market. They can start with a particular rate and make adjustments based on client feedback and demand.

STEP 8: Create a marketing plan and build a business website.

The next step is for the business owner to come up with a marketing plan to help get clients for their cleaning business and reach a wider audience. There are numerous ways to market a business, including flyers, business cards, social media marketing, paid advertising, and creating a comprehensive website.

One of the most important steps is for the business owner to have a logo created for the business. Those with experience in graphic design can attempt to DIY this step, but others may prefer to outsource this task to a professional designer. The logo must represent the business and stand out, and the business owner will need to include it on all of their marketing materials.

Once the business owner has their strategy laid out, they can start to market their business. They can visit local businesses and ask to leave cleaning-business flyers and cleaning-business cards for the business owner to pass out to their clients. They can also look into placing an ad in a local newspaper or other circular to spread the word. Digital advertising can also drive leads; posting ads on social media platforms such as Facebook, as well as paying for Google ads to show up in search results, can drive new customers to the cleaning business.

Without a well-laid-out and optimized website, however, digital marketing strategies won’t be successful. The website needs to explain the business’s unique selling point (USP) and must include a list of services provided, along with prices for those services. A clean, user-friendly, and professional website is a must for attracting customers. It’s also crucial for business owners to ensure that it’s mobile-responsive, as many users access websites from smartphones. Using a domain hosting service such as GoDaddy can help business owners create a professional website quickly and easily.

After a professional website is built, it’s important for business owners to populate it with essential content, including a home page with a brief introduction to the business and USP; a services page detailing the types of cleaning services offered; an about page to introduce the team and business history; a contact page with the location, contact information, and a contact form; testimonials or reviews from satisfied clients; and a blog or resources section to showcase the business’s expertise. The website should also include clear calls to action (CTAs), prompting visitors to contact the business, request a quote, or schedule services.

STEP 9: Set up a process for invoicing customers and ensuring payment.

Setting up an efficient process for invoicing customers and ensuring prompt payment is important for the financial stability of a cleaning business. The business owner will want to design professional and easy-to-understand invoices that include the business name, contact information, and logo. The invoice can include the services provided, rates, and the total amount due.

The invoice will also need to specify the payment terms, such as the due date and any late-payment fees. It will also need to clearly state the accepted payment methods, which may include cash, checks, credit cards, online payment platforms, or electronic funds transfers.

It’s recommended that business owners send invoices to the clients as soon as the cleaning services are completed or according to the agreed-upon billing schedule. Prompt invoicing encourages timely payments. Owners might want to consider sending reminders for upcoming or overdue payments a few days before the due date and after it has passed. They can use email, phone calls, or automated invoicing software to send reminders.

If the business uses accounting software or invoicing tools, these can automate the invoicing process, send reminders, and even offer recurring invoices for regular clients. Keeping detailed records of all invoices, payments, and outstanding balances can help business owners track finances and allow for follow-ups with clients as needed.

By establishing a well-structured invoicing process and following up on payments consistently, an owner can ensure the financial health of their cleaning business while maintaining good relationships with their clients. Effective invoicing practices contribute to a smooth cash flow and business sustainability.

STEP 10: Invest in cleaning-business software to help manage the business and customer relationships.

Investing in cleaning-business software can help owners significantly streamline operations, enhance customer relationships, and boost the business’s efficiency.

To start, the business owner will need to identify the specific needs of their cleaning business: Does it need software for scheduling, invoicing, customer management, or all of the above? Once they know what features they need, the business owner can research and compare cleaning-business software solutions available in the market. They can look for reputable options that offer the features that are needed; Jobber is a top option. It’s also advisable for the business owner to take advantage of any free trials that allow them to test out software before committing to a subscription.

A customer relationship management (CRM) program can help maintain a database of client information, track communications, and manage appointments efficiently. This enables personalized service and streamlined communication. Owners can also look for software that offers scheduling tools to assign cleaning jobs, manage employee schedules, and optimize routes. This helps in efficient time management and reduces travel time between jobs.

Cleaning-business software can include invoicing and payment-processing capabilities to simplify the billing process and allow clients to make payments conveniently. It can also provide reporting and analytics features to help the business owner track key performance indicators, measure profitability, and make data-driven decisions about their business.

Investing in cleaning-business software can transform the way an owner manages their operations, streamline customer relationships, and optimize the business processes. It’s a worthwhile investment that can lead to increased efficiency, improved customer satisfaction, and, ultimately, business growth.

STEP 11: Hire employees and train them on your processes.

Once a cleaning business is established enough, the owner can consider hiring employees. Before hiring, the business owner will want to clearly define the roles, such as cleaners, supervisors, or office staff. They will want to outline the specific requirements for each role, including qualifications, experience, and skills. Next, they’ll need to write compelling job listings that highlight the job roles, responsibilities, and qualifications for each position. These listings can be posted on the website, job boards, social media, and local classifieds.

After listing the job openings, the owner can review applications and resumes to identify candidates who meet the requirements. By conducting phone or video interviews, the owner can assess each applicant’s suitability for the job. It’s recommended that owners invite promising candidates for in-person interviews to assess the candidates’ communication skills, work ethic, and alignment with the company culture.

Before making an official offer, the business owner will want to perform background checks and contact references to verify candidates’ work history, reliability, and integrity. This is especially important for a cleaning business, since clients will need to be able to trust any employees they let into their home.

It’s advisable that the owner develop a structured training program that covers essential aspects of the cleaning business. This will need to include proper cleaning techniques and safety procedures, use of cleaning equipment and supplies, client communication and professionalism, quality control and inspection procedures, and time management and work efficiency. Continuous education is also essential. Owners will want to regularly assess the skills and performance of their employees and provide additional training as needed.

By following these guidelines, a business owner will not only lay a strong foundation for their business, but they’ll also be able to navigate the complexities of the cleaning industry with confidence. Whether it’s crafting a comprehensive marketing plan, investing in business software, or hiring and training skilled employees, business owners will want to be intentional in their actions. Each of these steps contributes to a business’s growth and efficiency, helping an entrepreneur turn a startup business into one of the best move-out cleaning services , deep-cleaning services, or commercial cleaning businesses.

The importance of maintaining meticulous records, adhering to safety standards, and continuously improving services cannot be overstated. These practices ensure the well-being of the clients and employees and also enhance the reputation and longevity of the cleaning business.

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How to Start a Cleaning Business

Starting a cleaning business could be your opportunity to be your own boss and provide a service with strong demand in a growing industry that has low start-up costs.  

Creating a budget and business plan, acquiring equipment and registering your new cleaning business can all seem daunting, but using our step-by-step guide will make the process simple enough for any budding entrepreneur. 

Why start a cleaning business?

Here are some key reasons a cleaning business might suit you:

• Low start-up costs: Cleaning equipment is generally inexpensive, and some domestic cleaners will use their customers’ equipment and supplies.
• Accessible: You do not need specific qualifications or experience to start a cleaning business. Of course, it is a good idea to learn how to use equipment and cleaning chemicals, but barriers to entry are low.
• Be your own boss: With your own business, you can decide when you work, how many customers you take on and what your company’s processes and culture should be like. This can be particularly useful if you prefer to be self-employed because you need flexibility due to childcare commitments or second jobs. 

Start a cleaning business in 5 steps

Here is our quick guide to all the preparation and considerations that should go into starting your cleaning business in the UK, as well as measures that are legally required.

1. Research and choose your market

Before getting down to cleaning work, market research is an essential step. The objective of this is to find out more about your potential customer base and competitors, a process which will leave you better prepared to set up your business.

You can manage this research in several ways, including conducting online research, talking to potential customers and checking out the competition. 

The two most important questions are:

• Is there demand for my product or service?
• Who is my target market?

When it comes to the UK cleaning sector, there is plenty of research to do before you decide what type of cleaning business you want to run. That’s because it’s an industry that employs a huge amount of people, with nearly 1.5 million workers in the cleaning, hygiene and waste sector, according to figures from the British Cleaning Council. With so much competition, it’s important to understand where your business will fit in.

You’ll also need to decide whether you want to specialise. Different types of cleaning companies include:

• Domestic cleaning: Businesses that tackle regular domestic cleaning tasks, such as vacuuming, dusting, mopping, polishing and cleaning bathroom or kitchen fixtures and fittings. They might also do laundry and ironing, pot washing and some tidying. This is likely to be a low-cost option, as no complex equipment is required.
• Commercial cleaning: This category includes any cleaning of business premises, which could include offices, restaurants, healthcare facilities and more. Most commercial cleaning businesses will pick one of these areas to specialise in. As the spaces being cleaned are generally larger than homes, these companies tend to have industrial cleaning equipment.
• Deep cleaning: These are businesses that offer specialist domestic cleaning that takes more time and more equipment. This might be required by customers at the end of a tenancy or following a major incident, such as a flood or fire. Extra attention is paid to tasks such as cleaning behind or underneath furniture, and cleaning appliances and soft furnishings. 
• Carpet cleaning: These are businesses that remove dust, dirt and allergens, and bugs from carpets. Methods include steam cleaning and dry carpet cleaning, both of which require specialist equipment.
• Oven cleaning: Removing burnt-on grime and grease is a specialism of professional oven cleaners, who aim to leave ovens, hobs and microwaves sparkling clean. As well as using specialist equipment to get rid of marks and mess, oven cleaners will often replace minor oven parts such as extractor filters, seals and lights. 

Once you have done your market research and decided what type of cleaning business to run, it’s time to dig into the details with a business plan and budget. 

2. Create a budget for your cleaning business

Creating a business plan and budget will give you a better idea of exactly how much money you need, as well as helping you to work out if your ideas can realistically be turned into a business. A business plan will normally also be required if you apply for a start-up loan or business loan.

For a detailed guide read our article on how to write a business plan .

A budget will also be a key part of planning your new cleaning business. It’s important to account for every potential expense, whether one-off or recurring. For a cleaning business, key costs to consider are:

• Cleaning supplies: If you need to turn up at each job equipped with cleaning products, such as bleaches, polishes and degreasers, it’s important to know how much they cost and how regularly you may need to restock. Explore whether buying products wholesale would be an effective way to save money.
• Cleaning equipment: This could range from a dustpan and brush to a £6,999 AKM80 battery-powered ride-on sweeper. Whatever the size, account for any machinery or equipment you need to purchase. 
• Transport: Whether you are a domestic cleaner using public transport or a commercial cleaner in a branded van, you need to have a rough idea of how much it will cost to travel and transport your equipment from job to job. For example, you may need to take out a business car insurance policy .
• Employee salaries: If you are planning on employing a team, you will need to pay them at least the minimum wage. The average starting salary of a full-time cleaner is £17,000, but there are other costs associated with hiring an employee . 

For further information on budgeting, explore our five-step guide to creating a small business budget .

As you start launching your new cleaning business, you may also want to think about how you’ll  separate your personal budget from your professional one – a business bank account could help here, providing you with a separate platform to track your incoming versus outgoing costs and your income, without interfering with your living expenses.

3. Register your cleaning business

One of the first official steps you will take when starting up is choosing a business structure and then registering your cleaning business. You should take your time and research which business structure will best suit your needs:

• Sole trader: A sole trader is the exclusive owner of a business and can keep all post-tax profits. It also means there is no separation between you and your business – making you personally responsible for any losses your business makes. You will need to register for self-assessment and complete a tax return at the end of the financial year. 
• Partnership: A business partnership is when two or more people are partners who share the responsibilities, risks, profits and losses of a business. The three main types of partnerships are business partnerships, limited partnerships and limited liability partnerships.
• Limited company: If you choose to incorporate your cleaning business as a limited company, you will be legally and financially distinct from your business. As a limited company, you will have shares and shareholders and can keep any post-tax profits. 

 If you are starting a general partnership, you will need to inform HM Revenue & Customs. To set up a limited company, limited partnership or limited liability partnership, you will need to register it at Companies House.

» MORE: Should I register as a sole trader or limited company?

4. Fund your cleaning business

Of course, most businesses need money to get started. Once you have created a budget and registered your business, you are ready to seek funding. You may need to combine the various funding options below in order to get your start up off the ground.

• Personal savings: Using personal savings to start your business will allow you to retain full ownership, but be careful not to endanger your financial health.
• Friends and family: Borrowing money from friends and family can be tricky, so it is best to draw up a written agreement in order to avoid any disagreements in the future.
• Small business grants: There are a range of non-repayable and partially repayable start up business grants across the UK, as well as those based in Scotland , Wales and Northern Ireland .
• Government business loans: Different government business loans may be available to your organisation depending on where you are in the UK.
• Business loans: A traditional small business loan might be difficult to secure as a start up, but it is not impossible. Loan providers will look at your personal credit history, your business plan and cash-flow projections, for example. 
• Angel investors: Angel investors tend to be wealthy individuals looking to invest in new businesses in exchange for equity or convertible debt that will eventually become stock.
• Crowdfunding: This involves securing funding from more than one source in exchange for benefits, such as equity or early access to products. Crowdfunding often takes place through an online campaign. 

5. Find your first customers to clean for

Finding your first customers can be one of the most rewarding steps in starting a new business. There are several ways to promote your cleaning business and get your name out there:

• Word of mouth: Don’t be shy about your new business. Tell friends, family, neighbours and local businesses. Some of these acquaintances could quickly become key customers.
• Business cards and flyers: Pin these on notice boards or post them through letterboxes to spread the word about your business far and wide. 
• Social media: Creating a social media page can be great for lead generation. A Facebook page can build your online presence, while uploading short videos to TikTok, Instagram or YouTube could even send your business viral. This might be a long shot, but some cleaning businesses have racked up millions of views and huge followings due to the satisfying nature of their clips. 
• Trade platforms: Consider joining websites, such as Checkatrade or Rated People, that allow people to connect with local tradespeople and get a quote – though you will have to pay a membership fee. 
• Local listings online: For free advertising, you can list your cleaning business on local community groups such as Nextdoor. Also ensure your business is featured in local business listings, which you can do for free on sites such as Yell and Local Pages, so that potential customers searching for cleaning services can find you easily.
• Ask for reviews: Make sure satisfied customers leave positive reviews on sites such as Google Reviews and Trustpilot.

How much do cleaning businesses charge?

A key consideration is how much to charge your customers. Costs vary across the UK, but rough average figures are:

• Domestic cleaning: £10 to £20 per hour (individual), £15 to £25 (agency)
• Commercial cleaning: £15 to £20 per hour for regular cleaning
• Deep cleaning: £180 for end-of-tenancy studio apartment clean 
• Carpet cleaning: £50 per small room
• Oven cleaning: £50 for a standard oven

Does a cleaning business need insurance?

While you are not legally required to have insurance, it could be wise even if you are running a small cleaning business. Getting public liability insurance will protect you against claims of property damage from customers, something that is all too possible when working with spillable chemicals in people’s homes and businesses. 

Commercial cleaners may even be required to prove they have public liability insurance before being allowed to work on a customer’s premises. 

You will also need to acquire employer’s liability insurance if you hire any staff. This insurance, which protects you from employees’ compensation claims, is a legal requirement and business owners can be fined for failing to obtain it.

You may also wish to insure expensive tools and equipment that are required for your business. Specialised portable equipment insurance will cover important and valuable tools, such as vacuum cleaners, floor buffers and even company smartphones against theft, loss or damage.  

Finally, it is worth considering insurance against sickness or injury, particularly if you are self-employed and lacking the safety net of sick pay. This will protect you in periods where you cannot work due to ill health, either by offering a regular benefit throughout your time off work or by giving you a one-time lump sum.

Image source: Getty Images

About the Author

Duncan Ferris is a business writer with expertise in pensions, investing and personal finance. Though he began his career as a pensions industry professional, he transitioned to journalism in 2017.…

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Slovakia plans to build a new nuclear reactor

Associated Press

BRATISLAVA – Slovakia’s government approved a plan on Wednesday to build another nuclear reactor in a country that relies heavily on nuclear electricity generation.

The new reactor, with an expected output of 1,200 megawatts, is to be built at the Jaslovske Bohunice nuclear plant, where the utility Slovenske Elektrarne currently operates two nuclear units.

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The government said its ministers of finance and economy would work out the details by the end of October. Economy Minister Denisa Sakova previously said that Russian energy giant Rosatom would not be allowed to participate in a possible tender to build the unit.

Slovakia’s government is led by populist Prime Minister Robert Fico, whose leftist Smer party won a general election in September on a pro-Russian and anti-American platform.

Slovakia generates over 50% of its electricity at two nuclear plants.

The decision reflects recent nuclear expansion in Central and Eastern Europe. The neighboring Czech Republic is currently seeking to build up to four nuclear reactors. French state nuclear giant EDF and Korea’s KHNP are the two contenders bidding for the project . Poland struck a deal with Westinghouse to build its first nuclear power plant, while Rosatom is set to build Hungary's fifth and sixth reactors.

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