general salutation for cover letter

Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

• Resume and Cover Letter
• Perfect Cover Letter...

Perfect Cover Letter Salutations: Start Strong

11 min read · Updated on April 24, 2024

Greet your future employer professionally with these cover letter salutations

Cover letters – some recruiters love them; some recruiters hate them. Unfortunately, you'll rarely know which type of recruiter you're contacting, so the safest bet is always to send one, just in case. 

The aim of a cover letter is to make the reader want to find out more about you, so in this article, we're looking at starting strong. 

Which are the best cover letter salutations to make a great first impression?

What is a cover letter salutation?

When we say “salutation,” we mean the opening line of the letter where you greet the person you're writing to. For example, when you write to thank your aunt for the jumper she knitted for Christmas, you might use “Dear Aunt Betty” as your salutation. These days, the salutation may refer to the opening of an email as much as to the opening of a handwritten or printed letter. 

While cover letter salutations generally refer to the opening line of your epistle, some people also refer to the sign-off as a salutation as well, so we'll look at that at the end of the article. 

Considerations when choosing cover letter salutations

A cover letter is a formal business document that you use to try to make yourself more memorable. Remember, though, you want to be remembered for the right reasons and not the wrong ones! 

Starting your letter “Yo!” or “Hey” doesn't convey the impression of a competent professional who knows the unspoken rules of office writing etiquette. 

While not everyone is a natural writer, relying instead on personality, speech, and body language, cover letters depend very much on the written word. In fact, a cover letter, along with your resume, is part of your personal sales brochure. You need to choose the right words to sell yourself effectively. 

Stick to these guidelines, and you can't go far wrong.

Keep it formal and professional

Your tone should be aligned with the tone you'd use when speaking to a teacher, religious leader, or grandma, not the tone you'd use with your mates or kid brother. This is the first impression you'll make on your potential employer, so it's important to show that you can communicate professionally , with respect, and in line with workplace norms. 

Personalize wherever possible

Bonus points if you know, or can find out, the name of the person who will be reading the letter. If you can address them by name, you're instantly showing that you've made the effort, done your research, and have taken the time to write a personalized letter rather than firing the same one off to multiple vacancies. 

Always use a salutation

Even if you can't find out the recipient's name, never leave the greeting line blank. It conveys the impression of someone who lacks attention to detail or is just plain lazy. Not a great impression to create on someone you need to impress! 

This doesn't just apply to the cover letter salutation but to the entire document. Punctuation is important as it enables your reader to accurately interpret your meaning. Use capital letters for names and add a comma after the salutation. Get a trusted friend or family member to check over your letter when it's written to help you give it the polish it needs. 

Options for cover letter salutations

Let's take a look at some different salutations you could use on your cover letter. 

Dear Mr Donnelly 

Addressing the hiring manager by name is the ideal option. If it's not given in the job posting or provided by the person connecting you, it's fine to resort to good old Google. You may find their name on the company website or be able to track them down on LinkedIn. It's also perfectly acceptable to contact the company directly and ask them who you should address your application to.

If you're lucky enough to know the name of the hiring manager, you should always use it in the cover letter salutation. Bear these considerations in mind, though: 

Double and triple check the spelling – even the most common names sometimes have unconventional spellings 

Default to “Mr,” “Mrs,” or “Miss” plus their surname and use the generic “Ms” if you're not sure whether “Mrs” or “Miss” would be most appropriate

Reflect the gender-neutral title “Mx” if that's what you find online or on the job advert

Dear Doctor Foster

If the recipient has a professional title, it's recommended you use that instead of “Mr,” “Mrs,” or “Miss.” Examples could include “Dear Professor Dumbledore,” “Dear General Eisenhower,” or “Dear Doctor House.” 

While the formal “Dear Ms Farrell” is the preferred and most formal option, if you only have the hiring manager's first name, it's perfectly acceptable to use it to open the letter. Again, check the spelling. A slightly less formal salutation here isn't a reason to take a less formal tone throughout the rest of the letter, however. This is a suitable salutation for a job application email, as you can get away with a slightly more relaxed approach in an email.

Dear HR team

If you need a greeting for a cover letter to an unknown recipient, this is a popular option. It's not ideal, but your letter is likely to be forwarded to the right department at least. If you can't find the name of the hiring manager, this is a viable Plan B. 

Dear hiring manager

This is an alternative cover letter greeting when you have no name available. It's better than leaving a blank space, but it's far from warm and personal. Additionally, your letter may not find its way to the right person if the company has different teams hiring for different roles. Try to avoid this unless you've run out of other options.

Dear Sir / Madam

This cover letter salutation is falling out of favor. It's not just impersonal; it doesn't even address a specific team or department. Still, it's better than an overly casual greeting or a blank space. 

How NOT to address a cover letter

As we've already said, there are some greetings that are just too informal to use as cover letter salutations. There are others, however, that tread a very fine line. We'd advise avoiding these openings, as they're either too colloquial or too stuffy. 

To whom it may concern

We're not in the 19th century anymore. Trim your whiskers and relegate this stuffy greeting to history, it's too impersonal even for the most uptight offices. 

Using “dear” on its own, with no name or further greeting attached, gives the wrong vibe. It sounds like a combination of your old aunt, someone unfamiliar with the English language, and someone who's forgotten to fill in a blank on their template. Literally, anything is better than nothing after the word “dear.”

Hi, hello, hi there!

While these cover letter salutations certainly aren't stuffy or over-formal, they fall too far in the other direction. They're friendly and casual but too much for an initial introduction. Save these for the interview. 

Expert tip: Read this article to find out more about cover letter mistakes to avoid: 10 of the Worst Cover Letter Mistakes to Avoid  

Cover letter closing salutations

How you end is just as important as how you begin. After all, you want to end on a high! Before you come to an abrupt end, you'll want to do both of these things: 

Thank the reader for their time and consideration 

Add a call to action, for example, directing them to look at your resume or give you a call

Cover letter salutations to close 

You've started strong and used the body of the email to convince the hiring manager that you're the ideal candidate for the role. Now, it's time to choose your sign-off. 

Yours sincerely, yours truly

These two phrases should be your go-to sign-offs for a formal business letter. If you've started your letter with the recipient's name, choose sincerely; otherwise, choose truly. 

Best regards, kind regards, regards

These are all acceptable closing phrases but better suited to an email than a full letter. They veer towards the casual and aren't generally considered the best letter-writing etiquette. 

Respectfully

This is a polite way of signing off a letter, although not especially conventional or formal. While it's better than no closing at all, it would be wiser to choose a more formal option. 

How NOT to sign off a cover letter 

Just as there are ways not to start a cover letter, there are ways not to sign off. 

Well, it's polite but way too informal. “Thank you” would be better, but a line within the body of the letter saying that you appreciate the time they take to consider your application would be best. 

Just no. You're not taking leave of a friend you've just dropped in on; you're addressing your potential future employer. A more formal and respectful tone is needed. 

However you choose to end your cover letter, remember to finish with your name – and leave space above to sign it if you intend to print it out.

Cover letter examples

Below you'll find two cover letter examples with strong salutations, one a traditional letter and one an email, that you can use for inspiration. 

Traditional cover letter example

Dear Ms Searle, 

Re: Sales Manager vacancy 

Having seen your advertisement for a Sales Manager on LinkedIn, I would like to outline my professional experience and strong track record. I believe I can make a very significant contribution to Acme Corp.

In addition to extensive experience in a sales environment, I also have a commitment to delivering exceptional customer service and a proven ability to meet targets. As you will see from my enclosed resume, I am a natural people person, communicating effectively with a diverse range of people and demonstrating excellent negotiation and influencing skills. My leadership abilities mean that I am able to successfully engage and motivate teams – my current team has surpassed its Q1 targets by 23%. 

I am driven, ambitious, and keen to progress my career in a growing and innovative business such as Acme Corp. I am confident that my strong work ethic, combined with my sales results and integrity, will enable me to play a key role in your success. 

Please do not hesitate to call me at 555-555-5555 so we can arrange an interview to discuss my application in greater depth. I appreciate your consideration. 

Yours sincerely,

Email cover letter example 

Dear Liz, 

Re: Assistant Security Manager vacancy (ref: 12345)

Having read your advertisement for an Assistant Security Manager with interest, I am writing to outline my extensive professional experience. I believe that I possess the talents necessary to make a positive contribution to your hotel.    

I have a comprehensive understanding of security and a commitment to exceptional service. As a Police Officer, I led teams of up to 6 personnel, overseeing security patrols and managing performance. Colleagues would recommend me for my ability to build and motivate teams to achieve exceptionally high standards and positive outcomes. 

As a manager, I take pride in providing training and development opportunities across the team to improve individual skill levels and ensure the achievement of organizational objectives.

The position at Acme Hotel is particularly appealing to me as I believe it will make the best possible use of my security and leadership skills whilst providing opportunities for further development. 

Please do not hesitate to call me at 555-555-5555 so we can arrange an interview to discuss my application in greater depth. I appreciate your consideration of my application and look forward to hearing from you.

Best regards, 

Choose the right cover letter salutations to set the right tone

As you can see, there are several options for opening and closing a cover letter. Make sure you choose one that is professional, has the right amount of formality, and shows you understand corporate communication. 

At TopResume, we create impactful resumes that land jobs. If you need help with your cover letter, we can do that, too! Why not contact us for a strong start on your journey towards a new career? 

Recommended reading: 

Resume vs Cover Letter: How They're Different

What is the perfect cover letter length?

How to Tailor Your Cover Letter for Each Job Application

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

Resume Spelling and Accent Explained

Guide to Writing a Great Resume with No Work Experience

See how your resume stacks up.

Career Advice Newsletter

Our experts gather the best career & resume tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Cover Letters

How to Address a Cover Letter With Examples

Options for Addressing a Cover Letter

• Letter Without a Contact Person
• Non-Gender-Specific Names

What Title to Use

• Address an Email Cover Letter
• Review a Sample Cover Letter

Before You Send Your Letter

One of the trickiest parts of writing a cover letter comes at the very beginning. Much of the time, you won’t know exactly who will read your letter. How do you address your cover letter when you don’t have the contact person’s name and/or gender ?

First of all, try to find out the name of the contact person. Some employers will think poorly of an applicant who does not take the time to learn the hiring manager’s name. Also, take care not to assume that you know the gender of the recipient based on the name. Many names are gender-neutral, and some hiring managers may identify as a gender other than male or female.

It’s also possible that you’ll do your research and still be unable to figure out to whom you are addressing your letter. In that case, it's better to be safe and use a generic greeting . It's also acceptable to start a letter without a greeting and start with the first paragraph of your letter .

You have a lot of options when addressing your letter. Learn more about the possibilities before you make your choice.

How to Address a Cover Letter Without a Contact Person

There are a variety of general cover letter salutations you can use to address your letter. These general cover letter salutations do not require you to know the name of the hiring manager.

In a survey of more than 2,000 companies, Saddleback College found that employers preferred the following greetings:  

• Dear Sir/Madam (27%)
• To Whom It May Concern  (17%)
• Dear Human Resources Director (6%)
• Leave it blank (8%)

Do keep in mind that terms like "To Whom It May Concern" may seem dated, so the best options may be either to use "Dear Hiring Manager" or not to include a greeting at all. Simply start with the first paragraph of your letter.

How to Address a Cover Letter for a Non-Gender-Specific Name

If you do have a name but aren't sure of the person's gender, one option is to include both the first name and the last name in your salutation, without a title that reveals gender:

• Dear Sydney Doe
• Dear Taylor Smith
• Dear Jamie Brown

With these types of gender-ambiguous names,  LinkedIn  can be a helpful resource. Since many people include a photo with their profile, a simple search of the person's name and company within LinkedIn could potentially turn up the contact's photograph.

Again, you can also check the company website or call the company’s administrative assistant to get more information as well.

Even if you know the name and gender of the person to whom you are writing, think carefully about what title you will use in your salutation.

For example, if the person is a doctor or holds a Ph.D., you might want to address your letter to “Dr. Lastname” rather than “Ms. Lastname” or “Mr. Lastname.” Other titles might be “Prof.,” “Rev.,” or “Sgt.,” among others.

When you address a letter to a female employer, use the title “Ms.” unless you know for certain that she prefers another title (such as “Miss” or “Mrs.”).

“Ms.” is a general title that does not denote marital status, so it works for any female employer.

How to Address an Email Cover Letter

Hiring managers get a lot of emails each day. Make it easy for them to scan your email and follow up by including a clear subject line and a signature with your contact information. It's important to address the email cover letter correctly, including the name of the person hiring for the position if you have a contact, to ensure that your letter gets noticed.

Subject Line of Email Message

Never leave the subject line blank. There is a good chance that if a hiring manager receives an email with no subject line, they’ll delete it without even bothering to open it, or it could end up in their spam mailbox. Instead, write a clear subject indicating your intentions.

List the job you are applying for in the  subject line of your email message , so the employer knows what job you are interested in. They may be hiring for multiple positions, and you will want them to identify the position you’re interested in easily.

How to Address the Contact Person

There are a variety of  cover letter salutations  you can use to address your email message. If you have a contact person at the company, address the letter to Ms. or Mr. Lastname. If you aren’t given a contact person, check to see if you can  determine the email recipient's name .

If you can’t find a contact person at the company, you can either leave off the salutation from your cover letter and  start with the first paragraph  of your letter or use a  general salutation .

How to Format the Salutation

Once you have chosen a salutation, follow it with a colon or comma, a space, and then start the first paragraph of your letter. For example:

Dear Hiring Manager:

First paragraph of the letter.

Body of Email Cover Letter

The body of your cover letter  lets the employer know what position you are applying for, and why the employer should select you for an interview. This is where you'll sell yourself as a candidate. Review the job posting and include examples of your attributes that closely match the ones they are looking for.

When you're sending an  email cover letter , it's important to follow the employer's instructions on how to submit your cover letter and resume.

Make sure that your email cover letters are as well-written as any other documents you send.

If you have attached your resume, mention this as part of your conclusion. Then finish your cover letter by thanking the employer for considering you for the position. Include information on how you will follow up. Include a closing, then list your name and your  email signature .

Your email signature should include your name, full address, phone number, email address, and  LinkedIn Profile URL  (if you have one) so it is easy for hiring managers to get in touch.

Firstname Lastname  Street Address  (optional) City, State Zip Code  Email  Phone  LinkedIn

Sample Cover Letter

This is a cover letter example. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Cover Letter (Text Version)

Mary Garcia 12 Rogers Avenue Townville, New Hampshire 03060 555-555-5555 mary.garcia@email.com

February 17, 2021

Franklin Lee

CBI Industries 39 Main Street Townville, New Hampshire 03060

Dear Mr. Lee:

I was excited to see your ad for the operations assistant position in your Townville offices.

I have five years of experience as an operations assistant/associate. In my most recent role at ABC Corp., I fulfilled orders, resolved customer issues, ordered supplies, and prepared reports. In previous roles, I’ve done bookkeeping, data entry, and sales support. Basically, anything your department needs to run smoothly, I can do – and most likely, I already have experience doing it.

My other skills include:

• Strong communication skills, in person, in writing, and on the phone
• Excellent attention to detail and organization skills
• Top-notch customer service
• Experience in the industry and passion for the product
• Adept at all the usual professional software, including Microsoft Office Suite

I’ve included my resume for your review. Please contact me if you have questions or would like to schedule an interview. Thank you for your consideration.

Signature (hard copy letter)

Mary Garcia

Review Cover Letter Samples: It’s hard to write cover letters from scratch. To make life easier – and to make sure you don’t forget any of those pesky formatting rules —start by reviewing cover letter samples . Sending an email version instead? Look at a few examples of email cover letters to get started.

Customize Your Cover Letter: Why personalize your cover letter every time you apply for a job? Because even similar job titles have different requirements. The goal of a cover letter is to show the hiring manager that you’re the best candidate for this particular job. Customizing your cover letter will help you emphasize your skills and experience and how they fit with the job requirements .

Spell-Check Names: Before sending your cover letter, make absolutely sure that you have spelled the hiring manager’s name correctly. That is the kind of small error that can cost you a job interview.

Carefully Proofread Your Letter: Whether you're sending an email or uploading or attaching a printable cover letter, it's important to make sure that your cover letter and resume are written as well as any other business correspondence. If you can, have a friend proofread before you hit send, to pick up any typos or grammatical errors.

Saddleback College. " Your Resume is Your 1st Interview ," Page 14. Accessed Feb. 17, 2021.

How to Write a General Cover Letter (w/ Templates & Tips!)

You're on the hunt for a job, and your resume is all set.

It's the perfect summary of your professional journey so far, and you’re hoping it will land you at least one of the gigs you’re applying to.

There's just one thing left - you need to write a cover letter that fits your resume like a glove.

And, as you’re applying for several positions, you likely don’t want to start your cover letter from scratch every time. Instead, you’d rather learn how to write a general cover letter that you can tweak to fit many applications.

Well, we’re here to help you learn how to do just that.

In this article, we're going to cover:

• What Is a General Cover Letter
• How to Write a General Cover Letter
• General Cover Letter Examples

...and more!

Let's get started.

What is a General Cover Letter?

A general cover letter is a flexible document that’s designed to accompany your CV or resume during a job application.

Unlike a regular cover letter, a general cover letter isn’t tailored to one job.

You can personalize general cover letters without being too specific about a position and easily adapt them to suit applications for different professions and industries.

The structure of a general cover letter makes it more versatile because it includes placeholders (or ‘blanks’) that you can easily swap out for job-specific details.

For example, your general cover letter could have a blank where the company’s name or the specific industry would be written, so you can quickly modify it before sending it out with different job applications.

General cover letters allow you to strike a balance between broad appeal and leaving room for a touch of customization, so you don’t have to struggle against writer’s block every time you try to write a new cover letter during your job hunt .

Still haven’t finished your resume? Check out our full guide on how to make a resume !

General Vs Generic Cover Letter

Writing a cover letter that can be used for different job applications might make you think you should write a generic cover letter.

But there’s a huge difference between writing a general cover letter and a generic cover letter.

A general cover letter is adaptable, and you can customize it to apply for different jobs and industries. The key to a general cover letter is that it has parts that you can easily change, such as the industry you’re applying to or the title of the job you’re after.

These gaps let you quickly tailor each cover letter to the specific position you want. They also manage to show employers that you've thought about how you would fit into their company without having to write a cover letter from scratch.

A generic cover letter, on the other hand, is a cover letter that’s the same for every job application.

Generic cover letters don’t change to match different jobs or companies. Because they aren’t tailored, they rarely impress hiring managers or show them why you’d be a good match for the job.

While generic cover letters are a one-and-done job, they’re not a particularly well-done job at all. Generic cover letters come off as impersonal and forgettable, so we recommend steering clear of them during your job search and instead going for a general cover letter that you can tailor.

Want a Standout Cover Letter? Use a Template!

Making sure your cover letter leaves a good impression on the hiring manager can feel overwhelming.

You have to carefully adjust the layout, tweak the page margins, set the line spacing, choose the most appropriate font, and make sure your text never spills over to page two.

Well, it doesn’t have to be that hard.

Just try one of our cover letter templates !

Each of our templates is made in collaboration with leading HR specialists to make sure your application is industry-friendly 

and stylish. You can even use our resume templates and pick a cover letter template for a matching set.

When Should You Use a General Cover Letter?

There are a few cases when you can use a general cover letter as opposed to a uniquely tailored cover letter for each job application.

These include:

#1. When You’re Applying for More Than One Position

If you’re applying for more than one position with the same employer, a general cover letter can help you showcase your interest in contributing to the company in various roles.

In this case, instead of writing a cover letter to fill in the blanks for separate job applications, you should aim for a single, thorough general cover letter that’s tailored to the different positions in the same company you’re applying for.

You can use your general cover letter to communicate your adaptability and enthusiasm for being part of the organization, not just filling a specific position, which can be a great angle for an entry-level cover letter .

Unlike a regular cover letter, which you tailor to the exact position you’re applying for, a general cover letter allows you to highlight skills and experiences that are relevant across all the roles you’re targeting. Use it to emphasize your overall potential as an asset to the company and demonstrate your ability to fit into multiple teams or projects.

Since you’re not focusing on a specific job, your general cover letter should instead show the employer how your personal and professional values align with those of the company regardless of the specific position. Focusing on your broad compatibility with the employer positions you as a valuable candidate.

#2. When You’re Attending a Job Fair

At a job fair, your goal is to present yourself as a good candidate to multiple employers.

In a dynamic setting like this, you have to interact with various companies, so a general cover letter can help you quickly adapt your approach to each potential employer you meet. If you do it right, you can highlight skills and experiences that are applicable across different industries.

A general cover letter also helps you make a strong first impression. Job fairs see their share of resumes, but having a cover letter ready to go puts you one step ahead of other candidates vying for the same job.

Instead of tailoring a cover letter for each company you might be interested in, you can focus on customizing key sections that are relevant to specific jobs or industries. For example, if you’re looking for a job as an accountant , you can easily write a general accountant cover letter and make minimal changes before applying for another job.

This can save you valuable time, and it lets you engage with more hiring managers at the job fair, so you can cast a wider net.

Not sure what to do at your first networking event? Check out these 75+ questions you can use at networking events to help break the ice.

#3. When You’re Applying Through a Referral

If you’re using your professional network to find your next job, a general cover letter can come in handy.

Applying for a job through a referral often means you don’t have a job ad to reference. So, when writing your cover letter, you should focus on your most impressive skills and relevant professional experiences.

Next, it’s time to remove all those blanks and placeholders and add details that will make the hiring manager notice your application.

The more you know about the company, the better. Researching the employer means that even if you don’t know the exact details of the job, you can still highlight what makes you a great candidate for the company in general.

Take the time to also mention your connection with the person who referred you. This can add a personal touch and show that someone who’s already part of the company thinks highly of you.

Trying to write a cover letter for your first internship ? Check out our detailed guide to learn how!

General Cover Letter Text Template

If you’re not sure how to write a general cover letter from scratch, there’s no need to worry. You can borrow our very own general cover letter text template!

Just copy and paste our free cover letter text template into the cover letter builder, and swap out the variables for your details.

[Your Full Name]

[Your Professional Title]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Full Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years].
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

Steps to Writing a General Cover Letter

Now that you’ve seen what a general cover letter looks like, it’s time to write your own.

Just follow these steps, and you’ll be done in no time:

#1. Add Contact Information

At the top of your cover letter, you should include all the information required for the hiring manager to reach you.

This includes:

• Full Name. We recommend you bold your name and place it at the top of the page.
• Professional Job Title. If you’re applying for more than one job, you might have to swap this out regularly. Make sure it matches the specific position you're applying for.
• Email Address. Include a professional and straightforward email address, preferably a version of your first and last name. (E.g.: [email protected], not [email protected])
• Phone Number. Make sure there are no typos in your phone number, so the hiring manager can easily contact you.
• Location. Typically, your city and state/country are enough information. But if you're looking for remote work or are willing to relocate, make sure to specify that somewhere.
• Relevant Links (optional). Feel free to add links to any relevant websites or social media profiles, such as your LinkedIn profile, GitHub, or an online portfolio.

Except for the job title, you don’t need to change your contact information between applications. But you also need to add the hiring manager’s contact information.

Customize this for each cover letter you plan to send:

• Company Name. Always include the name of the company you're applying for.
• Hiring Manager's Name. If possible, find the name of the hiring manager for the job you're interested in.
• Hiring Manager's Title. The hiring managers for different companies will likely have different roles. Some will be head of the department you want to join, while others will be part of the HR team. If you want one less thing to swap out, you can simply keep the job title of the hiring manager in your cover letter as “Hiring Manager.”
• Location. The general location of the company, such as the city and state/country, is enough. We don’t recommend going into more detail for your general cover letter.
• Date of Writing (optional). Including the date you wrote your cover letter can add an extra professional touch to your application, so it’s something to consider.

#2. Address the Hiring Manager

Even in your general cover letter, you should skip the impersonal “To Whom It May Concern.”

Instead, give your cover letter a more personalized greeting. If possible, address the hiring manager by name .

You might need to do some research for that. Check the job ad, company website, or LinkedIn page to find out who’s hiring for the role you want. Then, just swap out your placeholder for their full name.

However, you might not have the time to do that. If you’re at a job fair or you just can’t find the name of the hiring manager, you don’t have to worry.

It’s perfectly acceptable to address your cover letter as “Dear Hiring Manager” or even address the company as a whole, like “Dear Company X.”

Take your cover letter to the next level by using these 21+ cover letter tips !

#3. Start with a Strong Opening

Hiring managers tend to skim through cover letters before deciding if they’re worth reading, so your general cover letter should always have an eye-catching opening paragraph.

You should start your cover letter by introducing who you are and why you’re interested in the specific position. Then, mention an impressive achievement or crucial skill that shows you would be an ideal candidate for the role.

We recommend shortlisting several of your most impressive skills and achievements and swapping them out for each other depending on what best matches the specific job you’re tailoring your cover letter for.

Just remember to keep your opening paragraph short and sweet. You’ll have the opportunity to give the hiring manager more details later.

#4. Use the Body for Details

When writing a general cover letter, you might have a hard time figuring out how to craft the body.

This is where all the details about you as a candidate and what you know about the company should go.

But don’t worry! All you need to do is follow these tips:

• Explain what you can do for the employer. Talk about your most impressive skills and how you can use them to contribute to the company’s work.
• Mention what you like about the job or industry. Focus on what you enjoy about the specific job or industry you’re aiming for.
• Be enthusiastic about joining their team. Express genuine enthusiasm about joining their team, as well as confidence that you can make a meaningful contribution.
• Use proactive language. Swap out cliche phrases for eye-catching action verbs and power words to make your cover letter pop.

Depending on how much time you have, you can research each employer in-depth and provide more details that show why you’re the best candidate according to each of these points.

Need more inspiration? Check out dozens of cover letter examples for different professions !

#5. Conclude It Professionally

Once you write the main body of your general cover letter, all you have to do is prepare a conclusion.

The end of your cover letter should leave the hiring manager confident that you’re the right person for the job.

You can do that by either summarizing your main selling points, like your top skills and most impressive achievements or by reminding them how you believe you can contribute to the company.

We recommend leaving a portion of your conclusion blank so you can tailor it for the specific job you’re applying for and leave the best impression possible on the hiring manager.

Next, include a call to action. This can be a polite prompt for the hiring manager to reach out to you and discuss your application or arrange an interview.

There’s no need to personalize your call to action—it can be simple and universal across all your applications. Finally, include a professional closing line and sign your name underneath to seal the deal on your cover letter.

Here’s an example:

I look forward to discussing how I may contribute to your business, so please don’t hesitate to contact me at your earliest convenience.

Best regards,

Cameron Pearson

General Cover Letter FAQs

Still have some questions about general cover letters? Check out the answers to the most frequently asked questions below!

#1. Is a generic cover letter okay?

You should never send a generic cover letter with your job application.

Generic cover letters don’t have any personalization that can show your genuine interest in the specific job or company. In fact, they come across as impersonal and show a lack of effort , which can make hiring managers reject your job application altogether.

You should always tailor your cover letter for each job so you can highlight the relevant skills and professional experiences that will impress the employer. This shows that you've done your homework” and that you’re genuinely enthusiastic about the position.

Even a slightly customized general cover letter is always going to be better than a generic cover letter.

Your general cover letter should still address the employer's needs and make a strong case for your application. It's your best tool for making a memorable first impression, and that’s something a generic cover letter simply won’t help you achieve.

#2. Should a cover letter be simple?

Yes, as a rule, cover letters should be kept simple.

The main focus of any cover letter should be its content. Make sure you keep your formatting clean , with an easy-to-read font and plenty of white space, so the hiring manager can quickly find the essential information.

If you’re applying for a more traditional industry, like law or finance , we recommend sticking to a minimalistic cover letter template. Bold colors or flashy fonts just don’t match those professions.

However, if you’re applying to an industry where creativity is valued, such as graphic design , you can try a more customized template. A strategically placed pop of color could make your cover letter stand out.

#3. How do you format a general cover letter?

A general cover letter is structured with blanks and placeholder information that you can easily swap out depending on the job application.

Make sure you include a place for the hiring manager’s contact information, the company’s name, the date of writing, and the title of the specific position you’re applying for.

Keep the text of your general cover letter separated into neat paragraphs so you can find and swap out the placeholders quickly and the hiring manager can easily navigate and read it later.

#4. Do employers read cover letters?

Yes, employers do read cover letters.

Regardless of whether the job ad explicitly asks for one, you should always submit a cover letter .

Once the hiring manager goes through the initial resume screening, they might use cover letters to decide among candidates they’re on the fence about.

That said, hiring managers might not read the entire cover letter in detail immediately, which is why your opening paragraph is crucial. You want to make sure to catch their attention right off the bat, so they want to read more about you.

If they skim through your cover letter and don’t see any relevant keywords or qualifications, they might skip your cover letter, and your application could get tossed in the ‘no’ pile.

#5. How long should a general cover letter be?

Your general cover letter can range from a half-page to one full page. On average, a cover letter should always be between 250 and 400 words .

The cover letter is your first chance to communicate who you are to the hiring manager and why you’re the right candidate for the job, using your own words. If you don’t consider the standard cover letter length, you could leave the hiring manager with a bad impression.

A good cover letter gets your point across quickly without delving into too many details the hiring manager could get lost in. If you go over the recommended length, the hiring manager might never actually bother reading your cover letter at all.

Key Takeaways

And you’ve made it to the end of our article!

Now you know all there is to know about writing a general cover letter. Hopefully, you feel confident about writing the perfect cover letter and landing your dream job!

But before we go, let’s quickly recap our main points:

• General cover letters can usually be applied to different job openings, industries, and employers with minimal tailoring. We recommend writing one template with placeholders or blanks that you can swap out for details as necessary.
• A general cover letter doesn’t need as much tailoring as writing a cover letter from scratch, but you should still put effort into it. Sending the same generic text to every employer is a huge mistake that could cost you a job opportunity.
• Formatting your general cover letter can be time-consuming. Instead of spending valuable time on the layout, consider using one of our cover letter templates instead.
• You’re most likely to need a general cover letter when applying for more than one job at the same company when applying for a job through a referral, or during a job fair.

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

Eight Cover Letter Greetings for Every Situation

Published: May 26, 2021

When you’re trying to make a good first impression, a greeting is critical. Saying “Yo, what’s up” to your new employer will evoke a different, likely more negative reaction than, “Hello, it’s nice to meet you.” 

A cover letter greeting is just as important as your first in-person salutation. It’s a chance to demonstrate professionalism and even effort — for instance, addressing your hiring manager by first and last name shows you did your research. 

Here, we'll explore the best cover letter greetings you can use to ensure your cover letter is well-received.

Cover Letter Salutation and Greeting Examples

Sometimes job listings let you know who will be in charge of your application process, but sometimes they don’t. Let’s go over how to address your cover letters for either situation. Please note that it’s always important to capitalize the nouns for all of your greetings.

• Dear Hiring Manager,
• Dear [name of team or department you’re applying for a position in],
• Dear [company name] Recruiter,
• To the [name of team you are applying for a position in] Department,
• Dear [title of the person you would report to],
• Dear [position title] Hiring Manager,
• Dear [hiring manager, recruiter, or name of point of contact],
• Dear Human Resources Manager.

Below we’ll go over an example of how to start a cover letter greeting when you have the name of the hiring manager, recruiter, or point of contact for your application process.

How To Start a Cover Letter Greeting

1. use "hello," or "dear," followed by their first and last name..

If the job description includes the hiring manager's name, or if you've managed to figure it out through research (which we’ll cover below), an easy greeting uses a full name with a "Dear" or "Hello" before it. Additionally, this helps prevent the possibility of misgendering someone that can come from using “Dear Ms./Mr.”

2. Include their title if possible.

If you're writing to a hiring manager with a title like "Dr." or "Professor,” include it in your greeting. It will demonstrate a level of respect and that you’ve done your research. It’s also non-gender specific, again reducing the likelihood of misgendering. 

For instance, you might start your cover letter like this — "Dear Dr. Grace [Insert Last Name]."

3. If you don't know their name, you can still make it specific.

If you've done your research and can't find a specific person hiring for the role, it's likely because the company has a team assembled to delegate the hiring responsibilities. To address a letter to a team, figure out the department or group in which the role falls. Then, follow this formula — "Dear [Department] Hiring Team.”

For instance, if you're applying for a role within Customer Service, you might say, "Dear Customer Service Hiring Committee," or "Dear Customer Service Hiring Team." 

However, it’s worth putting in the effort to research who the hiring manager may be, as the information can sometimes be easy to find.

How to Address a Cover Letter Without a Name

A customized greeting goes a long way towards helping your cover letter stand out in a sea of "To Whom It May Concern." Let’s go over what you can do to uncover who the hiring manager or person responsible for the application process may be. 

Find Recruiters on Company Website

An easy way to try and find the direct responsible individual is by visiting the company website and looking for an “About Us” tab. Some businesses list names of people who work there, and you can browse through the list to see if you can find the recruiter for your position or relevant department.

Find Recruiters on LinkedIn

Some companies have such big teams that each department has its own recruiter or hiring manager. LinkedIn can come in handy here, as you can use the “People” tab to search for keywords like “hiring manager + department you’re applying to,” or “department you’re applying to + recruiter” to figure out who the direct responsible individual is for different departments. 

Find Recruiters on Twitter

Twitter is also a great social media tool for identifying recruiters or hiring managers. You can search through keywords related to the business you’re hoping to work for and browse through profiles to see what you can find. Most professionals using Twitter have some description of their job position in their bio, so you should be able to identify them when you see them. 

You can also search on Twitter for the position title you’re applying for to see if a recruiter has Tweeted a link on their profile. 

If you’ve done all your research and you can’t find a hiring manager to address your letter to, and you weren’t given a name in the application process, there are still some alternatives:

• Dear Hiring Manager
• Dear [name of team or department you’re applying for a position in]
• Dear [position title] Hiring Manager
• Dear Human Resources Manager

To Whom It May Concern is an often recommended option, but most would say that you shy away from it as it is considered a more outdated and less personalized greeting than others on this list. It would be safe to consider using it as a last resort option.

At the end of the day, when writing your cover letter , your ultimate goal is to make a good impression. If you’re able to find the name of the recruiter or hiring manager, use their name, but if not, any of the recommended greetings in this post will do.

Don't forget to share this post!

Related articles.

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

The 23 Best Cover Letter Examples: What They Got Right

How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

7 Expert Cover Letter Tips to Get the Job

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Cover Letter Greeting: 20 Examples

What is a cover letter greeting.

A cover letter greeting is the opening line that addresses the hiring manager or recruiter who is reviewing your application. It is usually the first thing they read and sets the tone for the rest of your cover letter. A cover letter greeting should be professional, respectful, and tailored to the specific company and job you are applying for.

A strong cover letter greeting is important because it can make a lasting impression on the hiring manager or recruiter. It shows that you have done your research on the company and are genuinely interested in the job. A strong cover letter greeting can also help you stand out from the competition and increase your chances of getting an interview. It sets the tone for the rest of your cover letter and can make a positive first impression that can carry throughout the entire application process.

Why a Strong Cover Letter Greeting Matters

A strong cover letter greeting matters for several reasons.

First, it helps you stand out from the competition. When hiring managers or recruiters are reviewing hundreds of applications, a personalized and well-written greeting can catch their attention and make them more interested in reading the rest of your cover letter.

Second, a strong cover letter greeting shows interest and research in the company. It demonstrates that you have taken the time to learn about the company and the job you are applying for, and that you are genuinely interested in working there. This can make a positive impression and increase your chances of getting an interview.

Finally, a strong cover letter greeting sets a positive tone for the rest of the cover letter. It can make the hiring manager or recruiter more receptive to the information you are presenting and create a positive impression of you as a candidate.

Overall, a strong cover letter greeting is an important part of your application that can make a big difference in your job search.

Tips for Writing a Strong Cover Letter Greeting

When it comes to writing a cover letter greeting, there are a few tips to keep in mind to ensure that you make a great first impression. Here are some tips for writing a strong cover letter greeting:

Use the hiring manager's name if possible

If you have access to the name of the hiring manager, it's always best to use it. This shows that you've done your research and taken the time to personalize your cover letter. It also helps to create a connection between you and the hiring manager right from the start.

Use a general salutation if you don't know the name

If you don't know the name of the hiring manager, it's still important to address your cover letter to someone specific. In this case, you can use a general salutation such as "Dear Hiring Manager" or "Dear Recruiter." Avoid using generic greetings like "To Whom It May Concern" as they can come across as impersonal and lazy.

Be professional and respectful

No matter who you're addressing in your cover letter greeting, it's important to be professional and respectful. This means using appropriate titles and avoiding informal language or slang. Your cover letter is a representation of you and your professionalism, so make sure that your greeting reflects that.

Keep it short and to the point

Your cover letter greeting should be brief and to the point. It's important to grab the reader's attention right away, but you don't want to take up too much space or waste their time. Aim for a greeting that is no more than one or two sentences long.

20 Cover Letter Greeting Examples

When addressing the hiring manager directly, using their name can make a great impression. It shows that you took the time to research and personalize your cover letter. Here are some examples:

• Greeting: Dear [Hiring Manager's Name],
• Strengths: This greeting is tailored to the specific recipient, which is always a good idea. It also uses the hiring manager's name, which shows respect.
• Weaknesses: This greeting is a bit formal, which may not be appropriate for all companies.
• Greeting: Dear [Company Name] Recruiter,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good idea to use the company name in the greeting, as this shows that you've done your research.
• Weaknesses: This greeting doesn't use the hiring manager's name, which could be seen as a missed opportunity.
• Greeting: Dear [Job Title] Hiring Manager,
• Strengths: This greeting is specific to the job you're applying for, which is a good way to show that you're interested in the position. It also uses the hiring manager's title, which shows respect.
• Greeting: Dear [Department Name] Team,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good idea to use the department name in the greeting, as this shows that you're familiar with the company's structure.
• Weaknesses: This greeting doesn't use the hiring manager's name or title, which could be seen as a missed opportunity.
• Greeting: Hello [Hiring Manager's Name],
• Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're friendly and approachable.
• Weaknesses: This greeting may not be appropriate for all companies, especially those that are more formal.
• Greeting: Good morning [Hiring Manager's Name],
• Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're aware of the time of day.
• Greeting: Nice to meet you, [Hiring Manager's Name],
• Strengths: This greeting is informal, but it's still professional and respectful. It's also a good way to show that you're excited about the opportunity.
• Greeting: Greetings [Hiring Manager's Name],
• Greeting: Hi [Hiring Manager's Name],
• Greeting: Hi there, [Hiring Manager's Name],
• Greeting: Howdy [Hiring Manager's Name],
• Weaknesses: This greeting may not be appropriate for all companies, especially those that are more formal. The greeting should be clear, concise, and polite. It should also be tailored to the specific recipient. If you know the name of the hiring manager, use it. If you don't, you can use a general salutation, such as "Dear Hiring Manager" or "Dear [Company Name] Recruiter."
• Greeting: It's a pleasure to meet you, [Hiring Manager's Name],
• Greeting: To Whom It May Concern,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good way to show that you're not sure who the hiring manager is.
• Greeting: Dear Sir or Madam,
• Weaknesses: This greeting is a bit outdated and may not be appropriate for all companies.
• Greeting: Gentlemen,
• Strengths: This greeting is traditional and respectful. It's also a good way to show that you're addressing a group of men.
• Weaknesses: This greeting is outdated and may not be appropriate for all companies.
• Greeting: Ladies,
• Strengths: This greeting is traditional and respectful. It's also a good way to show that you're addressing a group of women.
• Greeting: Dear Hiring Team,
• Strengths: This greeting is general, but it's still professional and respectful. It's also a good way to show that you're addressing the entire hiring team.
• Greeting: Dear [Hiring Manager's Title],
• Strengths: This greeting is specific to the hiring manager's title, which shows respect. It's also a good way to show that you've done your research.
• Greeting: Dear [Hiring Manager's First Name],
• Strengths: This greeting is specific to the hiring manager's first name, which shows familiarity. It's also a good way to show that you've done your research.
• Greeting: Dear [Hiring Manager's First Name][hiring manager's last name],
• Strengths: This greeting is specific to the hiring manager's first and last name, which shows familiarity. It's also a good way to show that you've done your research.

A strong cover letter greeting can make a big difference in getting noticed by potential employers. By using the tips outlined in this article, you can create a greeting that shows your interest and sets a positive tone for the rest of your cover letter. Remember to be professional, respectful, and keep it concise. Take the time to research the company and hiring manager to address them by name when possible. By following these tips, you can improve your chances of standing out and landing your dream job.

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, write thank you letters after interviews to stand out as job applicant, send a thank you email after an internship to boost your career, character references: 4 tips for a successful recommendation letter, use professional reference templates to make hiring smoother, tips and tricks for writing a letter of interest (with examples), what is a letter of intent examples on how to write one, similar articles, how to ask for a letter of recommendation (with examples), 5 tips for reentering the workforce, anxious about meetings learn how to run a meeting with these 10 tips, how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead
• BetterUp Manage™
• BetterUp Care™
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

Resume Templates

Resume samples

Create and edit your resume online

Generate compelling resumes with our AI resume builder and secure employment quickly.

Write a cover letter

Cover Letter Examples

Cover Letter Samples

Create and edit your cover letter

Use our user-friendly tool to create the perfect cover letter.

Featured articles

• How to Write a Motivation Letter With Examples
• How to Write a Resume in 2024 That Gets Results
• Teamwork Skills on Your Resume: List and Examples
• What Are the Best Colors for Your Resume?

Latests articles

• Top 5 Tricks to Transform Your LinkedIn Profile With ChatGPT
• Using ChatGPT to Prepare for Interviews: Top Tips and Steps
• How to Create an Effective Cover Letter with ChatGPT
• 10 Jobs in High Demand in 2024: Salaries and Expected Growth

Dive Into Expert Guides to Enhance your Resume

How to Address a Cover Letter

In a competitive job market it is crucial to make the best first impression you can. Small things like the  cover letter salutation  can make a big difference. Nailing the  cover letter opening  conveys professionalism and adds that  personal touch .

It is always best to try and  find out the name of the hirer  on the company website, by calling the company receptionist, or by looking on LinkedIn. If the name is readily available and you don’t use it, the hirer will think that you’ve rushed and haven’t taken the time to get the  cover letter greeting  right.

However, it is not always possible to find out the contact person’s name. In these cases, it can be difficult to know how to  address an email cover letter  and if you get it wrong, the danger is that your carefully constructed  professional resume  may never be viewed. The good news is that there are options for  how to open a cover letter  and it is not complicated.

How to start a cover letter

Ideally, you should have the  right person’s name . It is generally best to use ‘Dear’ followed by either ‘Mr’ or ‘Ms’ (unless you specifically know that a woman prefers ‘Miss’ or ‘Mrs’).

If you’re  not sure of a person’s gender  because they have a name which could be both, use their full name and leave off the salutation. If you know that someone is a qualified professor or doctor you should use the appropriate  letter salutations .

Cover letter salutation examples:

• Dear Ms. Jenkins
• Dear Mr. Washington
• Dear Dr. Brown
• Dear Professor Simon
• Taylor White

How to address a cover letter without a contact name

Many job postings  don’t include a contact name  and even with a bit of investigating you can’t find out who the hiring manager is. Sometimes companies prefer the  hiring manager to be anonymous  for various reasons.

In these cases, you can use general salutations for  addressing your cover letter . Many choose the classic cover-letter  ‘To whom it may concern’ . This is absolutely fine though a little old-fashioned, consider the company image and think whether it’s suitable or not. Here are some other  general salutations  you can use :

• Dear Hiring Manager
• Dear Company Name
• Dear Sir or Madam
• Dear HR Manager

Tips for writing a polished cover letter

Main body of the cover letter.

How long should a cover letter be?  Your cover letter  should be concise . It should let the employer know what position you’re applying for and what your main strengths are. It should not be as detailed as your resume but should  focus on a few key points . Read this guide on  what not to put in a cover letter .

Identify the most important requirements in the job posting and focus on these. Make sure you  follow the employer’s instructions  to the letter and proofread your cover letter numerous times before sending it.

Cover letter ending

In the  final paragraph of the cover letter , let the employer know that you’ve attached your resume (assuming you have). Thank them for their time and for considering you for the position. You can finish with the  closing line ‘Yours Sincerely’ , followed by your email signature.

Email signature

If you’ve taken time to  write a resume  which grabs the attention of the employer and have written a  polished cover letter , you’ll hopefully get through to  the interview stage . It would be a tragedy if the employer didn’t know how to contact you, so make this clear in your email signature. Make sure you include the following:

• Address (including city, state, and zip code)
• Cell number

You can also include any  social media links , such as LinkedIn, if it helps your application.

Email subject line

This is one of the  most common mistakes  that candidate’s make  and it looks sloppy. The hiring manager receives so many emails that they might not open an untitled email. Write a  clear email subject line  which includes the position you’re applying for.

Lastly,  remember to attach your resume ! If you forget, the hirer may send a polite email telling you to resend it, or they may not bother. Many candidates use a  resume builder  to create attractive, professional-looking resumes which stand out.

Write your cover letter

Introduce yourself to the recruiters using one of our professional templates.

Related Blog