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Research report guide: Definition, types, and tips

Last updated

5 March 2024

Reviewed by

From successful product launches or software releases to planning major business decisions, research reports serve many vital functions. They can summarize evidence and deliver insights and recommendations to save companies time and resources. They can reveal the most value-adding actions a company should take.

However, poorly constructed reports can have the opposite effect! Taking the time to learn established research-reporting rules and approaches will equip you with in-demand skills. You’ll be able to capture and communicate information applicable to numerous situations and industries, adding another string to your resume bow.

What are research reports?

A research report is a collection of contextual data, gathered through organized research, that provides new insights into a particular challenge (which, for this article, is business-related). Research reports are a time-tested method for distilling large amounts of data into a narrow band of focus.

Their effectiveness often hinges on whether the report provides:

Strong, well-researched evidence

Comprehensive analysis

Well-considered conclusions and recommendations

Though the topic possibilities are endless, an effective research report keeps a laser-like focus on the specific questions or objectives the researcher believes are key to achieving success. Many research reports begin as research proposals, which usually include the need for a report to capture the findings of the study and recommend a course of action.

A description of the research method used, e.g., qualitative, quantitative, or other

Statistical analysis

Causal (or explanatory) research (i.e., research identifying relationships between two variables)

Inductive research, also known as ‘theory-building’

Deductive research, such as that used to test theories

Action research, where the research is actively used to drive change

Importance of a research report

Research reports can unify and direct a company's focus toward the most appropriate strategic action. Of course, spending resources on a report takes up some of the company's human and financial resources. Choosing when a report is called for is a matter of judgment and experience.

Some development models used heavily in the engineering world, such as Waterfall development, are notorious for over-relying on research reports. With Waterfall development, there is a linear progression through each step of a project, and each stage is precisely documented and reported on before moving to the next.

The pace of the business world is faster than the speed at which your authors can produce and disseminate reports. So how do companies strike the right balance between creating and acting on research reports?

The answer lies, again, in the report's defined objectives. By paring down your most pressing interests and those of your stakeholders, your research and reporting skills will be the lenses that keep your company's priorities in constant focus.

Honing your company's primary objectives can save significant amounts of time and align research and reporting efforts with ever-greater precision.

Some examples of well-designed research objectives are:

Proving whether or not a product or service meets customer expectations

Demonstrating the value of a service, product, or business process to your stakeholders and investors

Improving business decision-making when faced with a lack of time or other constraints

Clarifying the relationship between a critical cause and effect for problematic business processes

Prioritizing the development of a backlog of products or product features

Comparing business or production strategies

Evaluating past decisions and predicting future outcomes

Features of a research report

Research reports generally require a research design phase, where the report author(s) determine the most important elements the report must contain.

Just as there are various kinds of research, there are many types of reports.

Here are the standard elements of almost any research-reporting format:

Report summary. A broad but comprehensive overview of what readers will learn in the full report. Summaries are usually no more than one or two paragraphs and address all key elements of the report. Think of the key takeaways your primary stakeholders will want to know if they don’t have time to read the full document.

Introduction. Include a brief background of the topic, the type of research, and the research sample. Consider the primary goal of the report, who is most affected, and how far along the company is in meeting its objectives.

Methods. A description of how the researcher carried out data collection, analysis, and final interpretations of the data. Include the reasons for choosing a particular method. The methods section should strike a balance between clearly presenting the approach taken to gather data and discussing how it is designed to achieve the report's objectives.

Data analysis. This section contains interpretations that lead readers through the results relevant to the report's thesis. If there were unexpected results, include here a discussion on why that might be. Charts, calculations, statistics, and other supporting information also belong here (or, if lengthy, as an appendix). This should be the most detailed section of the research report, with references for further study. Present the information in a logical order, whether chronologically or in order of importance to the report's objectives.

Conclusion. This should be written with sound reasoning, often containing useful recommendations. The conclusion must be backed by a continuous thread of logic throughout the report.

How to write a research paper

With a clear outline and robust pool of research, a research paper can start to write itself, but what's a good way to start a research report?

Research report examples are often the quickest way to gain inspiration for your report. Look for the types of research reports most relevant to your industry and consider which makes the most sense for your data and goals.

The research report outline will help you organize the elements of your report. One of the most time-tested report outlines is the IMRaD structure:

Introduction

...and Discussion

Pay close attention to the most well-established research reporting format in your industry, and consider your tone and language from your audience's perspective. Learn the key terms inside and out; incorrect jargon could easily harm the perceived authority of your research paper.

Along with a foundation in high-quality research and razor-sharp analysis, the most effective research reports will also demonstrate well-developed:

Internal logic

Narrative flow

Conclusions and recommendations

Readability, striking a balance between simple phrasing and technical insight

How to gather research data for your report

The validity of research data is critical. Because the research phase usually occurs well before the writing phase, you normally have plenty of time to vet your data.

However, research reports could involve ongoing research, where report authors (sometimes the researchers themselves) write portions of the report alongside ongoing research.

One such research-report example would be an R&D department that knows its primary stakeholders are eager to learn about a lengthy work in progress and any potentially important outcomes.

However you choose to manage the research and reporting, your data must meet robust quality standards before you can rely on it. Vet any research with the following questions in mind:

Does it use statistically valid analysis methods?

Do the researchers clearly explain their research, analysis, and sampling methods?

Did the researchers provide any caveats or advice on how to interpret their data?

Have you gathered the data yourself or were you in close contact with those who did?

Is the source biased?

Usually, flawed research methods become more apparent the further you get through a research report.

It's perfectly natural for good research to raise new questions, but the reader should have no uncertainty about what the data represents. There should be no doubt about matters such as:

Whether the sampling or analysis methods were based on sound and consistent logic

What the research samples are and where they came from

The accuracy of any statistical functions or equations

Validation of testing and measuring processes

When does a report require design validation?

A robust design validation process is often a gold standard in highly technical research reports. Design validation ensures the objects of a study are measured accurately, which lends more weight to your report and makes it valuable to more specialized industries.

Product development and engineering projects are the most common research-report examples that typically involve a design validation process. Depending on the scope and complexity of your research, you might face additional steps to validate your data and research procedures.

If you’re including design validation in the report (or report proposal), explain and justify your data-collection processes. Good design validation builds greater trust in a research report and lends more weight to its conclusions.

Choosing the right analysis method

Just as the quality of your report depends on properly validated research, a useful conclusion requires the most contextually relevant analysis method. This means comparing different statistical methods and choosing the one that makes the most sense for your research.

Most broadly, research analysis comes down to quantitative or qualitative methods (respectively: measurable by a number vs subjectively qualified values). There are also mixed research methods, which bridge the need for merging hard data with qualified assessments and still reach a cohesive set of conclusions.

Some of the most common analysis methods in research reports include:

Significance testing (aka hypothesis analysis), which compares test and control groups to determine how likely the data was the result of random chance.

Regression analysis , to establish relationships between variables, control for extraneous variables , and support correlation analysis.

Correlation analysis (aka bivariate testing), a method to identify and determine the strength of linear relationships between variables. It’s effective for detecting patterns from complex data, but care must be exercised to not confuse correlation with causation.

With any analysis method, it's important to justify which method you chose in the report. You should also provide estimates of the statistical accuracy (e.g., the p-value or confidence level of quantifiable data) of any data analysis.

This requires a commitment to the report's primary aim. For instance, this may be achieving a certain level of customer satisfaction by analyzing the cause and effect of changes to how service is delivered. Even better, use statistical analysis to calculate which change is most positively correlated with improved levels of customer satisfaction.

Tips for writing research reports

There's endless good advice for writing effective research reports, and it almost all depends on the subjective aims of the people behind the report. Due to the wide variety of research reports, the best tips will be unique to each author's purpose.

Consider the following research report tips in any order, and take note of the ones most relevant to you:

No matter how in depth or detailed your report might be, provide a well-considered, succinct summary. At the very least, give your readers a quick and effective way to get up to speed.

Pare down your target audience (e.g., other researchers, employees, laypersons, etc.), and adjust your voice for their background knowledge and interest levels

For all but the most open-ended research, clarify your objectives, both for yourself and within the report.

Leverage your team members’ talents to fill in any knowledge gaps you might have. Your team is only as good as the sum of its parts.

Justify why your research proposal’s topic will endure long enough to derive value from the finished report.

Consolidate all research and analysis functions onto a single user-friendly platform. There's no reason to settle for less than developer-grade tools suitable for non-developers.

What's the format of a research report?

The research-reporting format is how the report is structured—a framework the authors use to organize their data, conclusions, arguments, and recommendations. The format heavily determines how the report's outline develops, because the format dictates the overall structure and order of information (based on the report's goals and research objectives).

What's the purpose of a research-report outline?

A good report outline gives form and substance to the report's objectives, presenting the results in a readable, engaging way. For any research-report format, the outline should create momentum along a chain of logic that builds up to a conclusion or interpretation.

What's the difference between a research essay and a research report?

There are several key differences between research reports and essays:

Research report:

Ordered into separate sections

More commercial in nature

Often includes infographics

Heavily descriptive

More self-referential

Usually provides recommendations

Research essay

Does not rely on research report formatting

More academically minded

Normally text-only

Less detailed

Omits discussion of methods

Usually non-prescriptive

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Research Reports: Definition and How to Write Them

Reports are usually spread across a vast horizon of topics but are focused on communicating information about a particular topic and a niche target market. The primary motive of research reports is to convey integral details about a study for marketers to consider while designing new strategies.

Certain events, facts, and other information based on incidents need to be relayed to the people in charge, and creating research reports is the most effective communication tool. Ideal research reports are extremely accurate in the offered information with a clear objective and conclusion. These reports should have a clean and structured format to relay information effectively.

What are Research Reports?

Research reports are recorded data prepared by researchers or statisticians after analyzing the information gathered by conducting organized research, typically in the form of surveys or qualitative methods .

A research report is a reliable source to recount details about a conducted research. It is most often considered to be a true testimony of all the work done to garner specificities of research.

The various sections of a research report are:

Background/Introduction
Implemented Methods
Results based on Analysis
Deliberation

Learn more: Quantitative Research

Components of Research Reports

Research is imperative for launching a new product/service or a new feature. The markets today are extremely volatile and competitive due to new entrants every day who may or may not provide effective products. An organization needs to make the right decisions at the right time to be relevant in such a market with updated products that suffice customer demands.

The details of a research report may change with the purpose of research but the main components of a report will remain constant. The research approach of the market researcher also influences the style of writing reports. Here are seven main components of a productive research report:

Research Report Summary: The entire objective along with the overview of research are to be included in a summary which is a couple of paragraphs in length. All the multiple components of the research are explained in brief under the report summary. It should be interesting enough to capture all the key elements of the report.
Research Introduction: There always is a primary goal that the researcher is trying to achieve through a report. In the introduction section, he/she can cover answers related to this goal and establish a thesis which will be included to strive and answer it in detail. This section should answer an integral question: “What is the current situation of the goal?”. After the research design was conducted, did the organization conclude the goal successfully or they are still a work in progress – provide such details in the introduction part of the research report.
Research Methodology: This is the most important section of the report where all the important information lies. The readers can gain data for the topic along with analyzing the quality of provided content and the research can also be approved by other market researchers . Thus, this section needs to be highly informative with each aspect of research discussed in detail. Information needs to be expressed in chronological order according to its priority and importance. Researchers should include references in case they gained information from existing techniques.
Research Results: A short description of the results along with calculations conducted to achieve the goal will form this section of results. Usually, the exposition after data analysis is carried out in the discussion part of the report.

Learn more: Quantitative Data

Research Discussion: The results are discussed in extreme detail in this section along with a comparative analysis of reports that could probably exist in the same domain. Any abnormality uncovered during research will be deliberated in the discussion section. While writing research reports, the researcher will have to connect the dots on how the results will be applicable in the real world.
Research References and Conclusion: Conclude all the research findings along with mentioning each and every author, article or any content piece from where references were taken.

Learn more: Qualitative Observation

15 Tips for Writing Research Reports

Writing research reports in the manner can lead to all the efforts going down the drain. Here are 15 tips for writing impactful research reports:

Prepare the context before starting to write and start from the basics: This was always taught to us in school – be well-prepared before taking a plunge into new topics. The order of survey questions might not be the ideal or most effective order for writing research reports. The idea is to start with a broader topic and work towards a more specific one and focus on a conclusion or support, which a research should support with the facts. The most difficult thing to do in reporting, without a doubt is to start. Start with the title, the introduction, then document the first discoveries and continue from that. Once the marketers have the information well documented, they can write a general conclusion.
Keep the target audience in mind while selecting a format that is clear, logical and obvious to them: Will the research reports be presented to decision makers or other researchers? What are the general perceptions around that topic? This requires more care and diligence. A researcher will need a significant amount of information to start writing the research report. Be consistent with the wording, the numbering of the annexes and so on. Follow the approved format of the company for the delivery of research reports and demonstrate the integrity of the project with the objectives of the company.
Have a clear research objective: A researcher should read the entire proposal again, and make sure that the data they provide contributes to the objectives that were raised from the beginning. Remember that speculations are for conversations, not for research reports, if a researcher speculates, they directly question their own research.
Establish a working model: Each study must have an internal logic, which will have to be established in the report and in the evidence. The researchers’ worst nightmare is to be required to write research reports and realize that key questions were not included.

Learn more: Quantitative Observation

Gather all the information about the research topic. Who are the competitors of our customers? Talk to other researchers who have studied the subject of research, know the language of the industry. Misuse of the terms can discourage the readers of research reports from reading further.
Read aloud while writing. While reading the report, if the researcher hears something inappropriate, for example, if they stumble over the words when reading them, surely the reader will too. If the researcher can’t put an idea in a single sentence, then it is very long and they must change it so that the idea is clear to everyone.
Check grammar and spelling. Without a doubt, good practices help to understand the report. Use verbs in the present tense. Consider using the present tense, which makes the results sound more immediate. Find new words and other ways of saying things. Have fun with the language whenever possible.
Discuss only the discoveries that are significant. If some data are not really significant, do not mention them. Remember that not everything is truly important or essential within research reports.

Learn more: Qualitative Data

Try and stick to the survey questions. For example, do not say that the people surveyed “were worried” about an research issue , when there are different degrees of concern.
The graphs must be clear enough so that they understand themselves. Do not let graphs lead the reader to make mistakes: give them a title, include the indications, the size of the sample, and the correct wording of the question.
Be clear with messages. A researcher should always write every section of the report with an accuracy of details and language.
Be creative with titles – Particularly in segmentation studies choose names “that give life to research”. Such names can survive for a long time after the initial investigation.
Create an effective conclusion: The conclusion in the research reports is the most difficult to write, but it is an incredible opportunity to excel. Make a precise summary. Sometimes it helps to start the conclusion with something specific, then it describes the most important part of the study, and finally, it provides the implications of the conclusions.
Get a couple more pair of eyes to read the report. Writers have trouble detecting their own mistakes. But they are responsible for what is presented. Ensure it has been approved by colleagues or friends before sending the find draft out.

Learn more: Market Research and Analysis

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Research Report: Definition, Types + [Writing Guide]

One of the reasons for carrying out research is to add to the existing body of knowledge. Therefore, when conducting research, you need to document your processes and findings in a research report.

With a research report, it is easy to outline the findings of your systematic investigation and any gaps needing further inquiry. Knowing how to create a detailed research report will prove useful when you need to conduct research.

What is a Research Report?

A research report is a well-crafted document that outlines the processes, data, and findings of a systematic investigation. It is an important document that serves as a first-hand account of the research process, and it is typically considered an objective and accurate source of information.

In many ways, a research report can be considered as a summary of the research process that clearly highlights findings, recommendations, and other important details. Reading a well-written research report should provide you with all the information you need about the core areas of the research process.

Features of a Research Report

So how do you recognize a research report when you see one? Here are some of the basic features that define a research report.

It is a detailed presentation of research processes and findings, and it usually includes tables and graphs.
It is written in a formal language.
A research report is usually written in the third person.
It is informative and based on first-hand verifiable information.
It is formally structured with headings, sections, and bullet points.
It always includes recommendations for future actions.

Types of Research Report

The research report is classified based on two things; nature of research and target audience.

Nature of Research

Qualitative Research Report

This is the type of report written for qualitative research . It outlines the methods, processes, and findings of a qualitative method of systematic investigation. In educational research, a qualitative research report provides an opportunity for one to apply his or her knowledge and develop skills in planning and executing qualitative research projects.

A qualitative research report is usually descriptive in nature. Hence, in addition to presenting details of the research process, you must also create a descriptive narrative of the information.

Quantitative Research Report

A quantitative research report is a type of research report that is written for quantitative research. Quantitative research is a type of systematic investigation that pays attention to numerical or statistical values in a bid to find answers to research questions.

In this type of research report, the researcher presents quantitative data to support the research process and findings. Unlike a qualitative research report that is mainly descriptive, a quantitative research report works with numbers; that is, it is numerical in nature.

Target Audience

Also, a research report can be said to be technical or popular based on the target audience. If you’re dealing with a general audience, you would need to present a popular research report, and if you’re dealing with a specialized audience, you would submit a technical report.

Technical Research Report

A technical research report is a detailed document that you present after carrying out industry-based research. This report is highly specialized because it provides information for a technical audience; that is, individuals with above-average knowledge in the field of study.

In a technical research report, the researcher is expected to provide specific information about the research process, including statistical analyses and sampling methods. Also, the use of language is highly specialized and filled with jargon.

Examples of technical research reports include legal and medical research reports.

Popular Research Report

A popular research report is one for a general audience; that is, for individuals who do not necessarily have any knowledge in the field of study. A popular research report aims to make information accessible to everyone.

It is written in very simple language, which makes it easy to understand the findings and recommendations. Examples of popular research reports are the information contained in newspapers and magazines.

Importance of a Research Report

Knowledge Transfer: As already stated above, one of the reasons for carrying out research is to contribute to the existing body of knowledge, and this is made possible with a research report. A research report serves as a means to effectively communicate the findings of a systematic investigation to all and sundry.
Identification of Knowledge Gaps: With a research report, you’d be able to identify knowledge gaps for further inquiry. A research report shows what has been done while hinting at other areas needing systematic investigation.
In market research, a research report would help you understand the market needs and peculiarities at a glance.
A research report allows you to present information in a precise and concise manner.
It is time-efficient and practical because, in a research report, you do not have to spend time detailing the findings of your research work in person. You can easily send out the report via email and have stakeholders look at it.

Guide to Writing a Research Report

A lot of detail goes into writing a research report, and getting familiar with the different requirements would help you create the ideal research report. A research report is usually broken down into multiple sections, which allows for a concise presentation of information.

Structure and Example of a Research Report

This is the title of your systematic investigation. Your title should be concise and point to the aims, objectives, and findings of a research report.

Table of Contents

This is like a compass that makes it easier for readers to navigate the research report.

An abstract is an overview that highlights all important aspects of the research including the research method, data collection process, and research findings. Think of an abstract as a summary of your research report that presents pertinent information in a concise manner.

An abstract is always brief; typically 100-150 words and goes straight to the point. The focus of your research abstract should be the 5Ws and 1H format – What, Where, Why, When, Who and How.

Introduction

Here, the researcher highlights the aims and objectives of the systematic investigation as well as the problem which the systematic investigation sets out to solve. When writing the report introduction, it is also essential to indicate whether the purposes of the research were achieved or would require more work.

In the introduction section, the researcher specifies the research problem and also outlines the significance of the systematic investigation. Also, the researcher is expected to outline any jargons and terminologies that are contained in the research.

Literature Review

A literature review is a written survey of existing knowledge in the field of study. In other words, it is the section where you provide an overview and analysis of different research works that are relevant to your systematic investigation.

It highlights existing research knowledge and areas needing further investigation, which your research has sought to fill. At this stage, you can also hint at your research hypothesis and its possible implications for the existing body of knowledge in your field of study.

An Account of Investigation

This is a detailed account of the research process, including the methodology, sample, and research subjects. Here, you are expected to provide in-depth information on the research process including the data collection and analysis procedures.

In a quantitative research report, you’d need to provide information surveys, questionnaires and other quantitative data collection methods used in your research. In a qualitative research report, you are expected to describe the qualitative data collection methods used in your research including interviews and focus groups.

In this section, you are expected to present the results of the systematic investigation.

This section further explains the findings of the research, earlier outlined. Here, you are expected to present a justification for each outcome and show whether the results are in line with your hypotheses or if other research studies have come up with similar results.

Conclusions

This is a summary of all the information in the report. It also outlines the significance of the entire study.

References and Appendices

This section contains a list of all the primary and secondary research sources.

Tips for Writing a Research Report

Define the Context for the Report

As is obtainable when writing an essay, defining the context for your research report would help you create a detailed yet concise document. This is why you need to create an outline before writing so that you do not miss out on anything.

Define your Audience

Writing with your audience in mind is essential as it determines the tone of the report. If you’re writing for a general audience, you would want to present the information in a simple and relatable manner. For a specialized audience, you would need to make use of technical and field-specific terms.

Include Significant Findings

The idea of a research report is to present some sort of abridged version of your systematic investigation. In your report, you should exclude irrelevant information while highlighting only important data and findings.

Include Illustrations

Your research report should include illustrations and other visual representations of your data. Graphs, pie charts, and relevant images lend additional credibility to your systematic investigation.

Choose the Right Title

A good research report title is brief, precise, and contains keywords from your research. It should provide a clear idea of your systematic investigation so that readers can grasp the entire focus of your research from the title.

Proofread the Report

Before publishing the document, ensure that you give it a second look to authenticate the information. If you can, get someone else to go through the report, too, and you can also run it through proofreading and editing software.

How to Gather Research Data for Your Report

Understand the Problem

Every research aims at solving a specific problem or set of problems, and this should be at the back of your mind when writing your research report. Understanding the problem would help you to filter the information you have and include only important data in your report.

Know what your report seeks to achieve

This is somewhat similar to the point above because, in some way, the aim of your research report is intertwined with the objectives of your systematic investigation. Identifying the primary purpose of writing a research report would help you to identify and present the required information accordingly.

Identify your audience

Knowing your target audience plays a crucial role in data collection for a research report. If your research report is specifically for an organization, you would want to present industry-specific information or show how the research findings are relevant to the work that the company does.

Create Surveys/Questionnaires

A survey is a research method that is used to gather data from a specific group of people through a set of questions. It can be either quantitative or qualitative.

A survey is usually made up of structured questions, and it can be administered online or offline. However, an online survey is a more effective method of research data collection because it helps you save time and gather data with ease.

You can seamlessly create an online questionnaire for your research on Formplus . With the multiple sharing options available in the builder, you would be able to administer your survey to respondents in little or no time.

Formplus also has a report summary too l that you can use to create custom visual reports for your research.

Step-by-step guide on how to create an online questionnaire using Formplus

Sign into Formplus

In the Formplus builder, you can easily create different online questionnaires for your research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus.

Once you do this, sign in to your account and click on Create new form to begin.

Edit Form Title : Click on the field provided to input your form title, for example, “Research Questionnaire.”
Edit Form : Click on the edit icon to edit the form.
Add Fields : Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder.
Edit fields
Click on “Save”
Form Customization: With the form customization options in the form builder, you can easily change the outlook of your form and make it more unique and personalized. Formplus allows you to change your form theme, add background images, and even change the font according to your needs.
Multiple Sharing Options: Formplus offers various form-sharing options, which enables you to share your questionnaire with respondents easily. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages. You can also send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access.

Conclusion

Always remember that a research report is just as important as the actual systematic investigation because it plays a vital role in communicating research findings to everyone else. This is why you must take care to create a concise document summarizing the process of conducting any research.

In this article, we’ve outlined essential tips to help you create a research report. When writing your report, you should always have the audience at the back of your mind, as this would set the tone for the document.

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Uncomplicated Reviews of Educational Research Methods

Writing a Research Report

.pdf version of this page

This review covers the basic elements of a research report. This is a general guide for what you will see in journal articles or dissertations. This format assumes a mixed methods study, but you can leave out either quantitative or qualitative sections if you only used a single methodology.

This review is divided into sections for easy reference. There are five MAJOR parts of a Research Report:

1. Introduction 2. Review of Literature 3. Methods 4. Results 5. Discussion

As a general guide, the Introduction, Review of Literature, and Methods should be about 1/3 of your paper, Discussion 1/3, then Results 1/3.

Section 1 : Cover Sheet (APA format cover sheet) optional, if required.

Section 2: Abstract (a basic summary of the report, including sample, treatment, design, results, and implications) (≤ 150 words) optional, if required.

Section 3 : Introduction (1-3 paragraphs) • Basic introduction • Supportive statistics (can be from periodicals) • Statement of Purpose • Statement of Significance

Section 4 : Research question(s) or hypotheses • An overall research question (optional) • A quantitative-based (hypotheses) • A qualitative-based (research questions) Note: You will generally have more than one, especially if using hypotheses.

Section 5: Review of Literature ▪ Should be organized by subheadings ▪ Should adequately support your study using supporting, related, and/or refuting evidence ▪ Is a synthesis, not a collection of individual summaries

Section 6: Methods ▪ Procedure: Describe data gathering or participant recruitment, including IRB approval ▪ Sample: Describe the sample or dataset, including basic demographics ▪ Setting: Describe the setting, if applicable (generally only in qualitative designs) ▪ Treatment: If applicable, describe, in detail, how you implemented the treatment ▪ Instrument: Describe, in detail, how you implemented the instrument; Describe the reliability and validity associated with the instrument ▪ Data Analysis: Describe type of procedure (t-test, interviews, etc.) and software (if used)

Section 7: Results ▪ Restate Research Question 1 (Quantitative) ▪ Describe results ▪ Restate Research Question 2 (Qualitative) ▪ Describe results

Section 8: Discussion ▪ Restate Overall Research Question ▪ Describe how the results, when taken together, answer the overall question ▪ ***Describe how the results confirm or contrast the literature you reviewed

Section 9: Recommendations (if applicable, generally related to practice)

Section 10: Limitations ▪ Discuss, in several sentences, the limitations of this study. ▪ Research Design (overall, then info about the limitations of each separately) ▪ Sample ▪ Instrument/s ▪ Other limitations

Section 11: Conclusion (A brief closing summary)

Section 12: References (APA format)

What is Research Report?

Research reporting is the oral or written presentation of the findings in such detail and form as to be readily understood and assessed by the society, economy or particularly by the researchers.

As earlier said that it is the final stage of the research process and its purpose is to convey to interested persons the whole result of the study. Report writing is common to both academic and managerial situations. In academics, a research report is prepared for comprehensive and application-oriented learning. In businesses or organisations, reports are used for the basis of decision making.

Table of Content

1 What is Research Report?
2 Research Report Definition
3.1 Preliminary Part
3.2 Introduction of the Report
3.3 Review of Literature
3.4 The Research Methodology
3.5 Results
3.6 Concluding Remarks
3.7 Bibliography
4 Significance of Report Writing
5 Qualities of Good Report
6.1 Analysis of the subject matter
6.2 Research outline
6.3 Preparation of rough draft
6.4 Rewriting and polishing
6.5 Writing the final draft
7 Precautions for Writing Research Reports
8.1.1 Technical Report
8.1.2 Popular Report
8.2.1 Written Report
8.2.2 Oral Report

Research Report Definition

According to C. A. Brown , “A report is a communication from someone who has information to someone who wants to use that information.”

According to Goode and Hatt , “The preparation of report is the final stage of research, and it’s purpose is to convey to the interested persons the whole result of the study, in sufficient detail and so arranged as to enable each reader to comprehend the data and to determine for himself the validity of the conclusions.”

It is clear from the above definitions of a research report, it is a brief account of the problem of investigation, the justification of its selection and the procedure of analysis and interpretation. It is only a summary of the entire research proceedings.

In other words, it can be defined as written documents, which presents information in a specialized and concise manner.

Contents of Research Report

Although no hard and fast rules can be laid down, the report must contain the following points.

Acknowledgement
Table of contents
List of tables
List of graphs
Introduction
Background of the research study
Statement of the problem
Brief outline of the chapters
Books review
Review of articles published in books, journals, periodicals, etc
Review of articles published in leading newspapers
Working papers / discusssion paper / study reports
Articles on authorised websites
A broad conclusion and indications for further research
The theoretical framework (variables)
Model / hypothesis
Instruments for data collection
Data collection
Pilot study
Processing of data
Hypothesis / model testing
Data analysis and interpretation
Tables and figures
Conclusions
Shortcomings
Suggestions to the problems
Direction for further research

Preliminary Part

The preliminary part may have seven major components – cover, title, preface, acknowledgement, table of contents, list of tables, list of graphs. Long reports presented in book form have a cover made up of a card sheet. The cover contains title of the research report, the authority to whom the report is submitted, name of the author, etc.

The preface introduces the report to the readers. It gives a very brief introduction of the report. In the acknowledgements author mention names of persons and organisations that have extended co-operation and helped in the various stages of research. Table of contents is essential. It gives the title and page number of each chapter.

Introduction of the Report

The introduction of the research report should clearly and logically bring out the background of the problem addressed in the research. The purpose of the introduction is to introduce the research project to the readers. A clear statement of the problem with specific questions to be answered is presented in the introduction. It contains a brief outline of the chapters.

Review of Literature

The third section reviews the important literature related to the study. A comprehensive review of the research literature referred to must be made. Previous research studies and the important writings in the area under study should be reviewed. Review of literature is helpful to provide a background for the development of the present study.

The researcher may review concerned books, articles published in edited books, journals and periodicals. Researcher may also take review of articles published in leading newspapers. A researcher should study working papers/discussion papers/study reports. It is essential for a broad conclusion and indications for further research.

The Research Methodology

Research methodology is an integral part of the research. It should clearly indicate the universe and the selection of samples, techniques of data collection, analysis and interpretation, statistical techniques, etc.

Results contain pilot study, processing of data, hypothesis/model testing, data analysis and interpretation, tables and figures, etc. This is the heart of the research report. If a pilot study is planned to be used, it’s purpose should be given in the research methodology.

The collected data and the information should be edited, coded, tabulated and analysed with a view to arriving at a valid and authentic conclusion. Tables and figures are used to clarify the significant relationship. The results obtained through tables, graphs should be critically interpreted.

Concluding Remarks

The concluding remarks should discuss the results obtained in the earlier sections, as well as their usefulness and implications. It contains findings, conclusions, shortcomings, suggestions to the problem and direction for future research. Findings are statements of factual information based upon the data analysis.

Conclusions must clearly explain whether the hypothesis have been established and rejected. This part requires great expertise and preciseness. A report should also refer to the limitations of the applicability of the research inferences. It is essential to suggest the theoretical, practical and policy implications of the research. The suggestions should be supported by scientific and logical arguments. The future direction of research based on the work completed should also be outlined.

Bibliography

The bibliography is an alphabetic list of books, journal articles, reports, etc, published or unpublished, read, referred to, examined by the researcher in preparing the report. The bibliography should follow standard formats for books, journal articles, research reports.

The end of the research report may consist of appendices, listed in respect of all technical data. Appendices are for the purpose of providing detailed data or information that would be too cumbersome within the main body of the research report.

Significance of Report Writing

Report writing is an important communication medium in organisations. The most crucial findings might have come out through a research report. Report is common to academics and managers also. Reports are used for comprehensive and application oriented learning in academics. In organisations, reports are used for the basis of decision making. The importance of report writing can be discussed as under.

Through research reports, a manager or an executive can quickly get an idea of a current scenario which improves his information base for making sound decisions affecting future operations of the company or enterprise. The research report acts as a means of communication of various research findings to the interested parties, organisations and general public.

Good report writing play, a significant role of conveying unknown facts about the phenomenon to the concerned parties. This may provide new insights and new opportunities to the people. Research report plays a key role in making effective decisions in marketing, production, banking, materials, human resource development and government also. Good report writing is used for economic planning and optimum utilisation of resources for the development of a nation.

Report writing facilitates the validation of generalisation. A research report is an end product of research. As earlier said that report writing provides useful information in arriving at rational decisions that may reform the business and society. The findings, conclusions, suggestions and recommendations are useful to academicians, scholars and policymakers. Report writing provides reference material for further research in the same or similar areas of research to the concerned parties.

While preparing a research report, a researcher should take some proper precautions. Report writing should be simple, lucid and systematic. Report writing should be written speedily without interrupting the continuity of thought. The report writing should sustain the interest of readers.

Qualities of Good Report

Report writing is a highly skilled job. It is a process of analysing, understanding and consolidating the findings and projecting a meaningful view of the phenomenon studied. A good report writing is essential for effective communication.

Following are the essential qualities of good report:

A research report is essentially a scientific documentation. It should have a suggestive title, headings and sub-headings, paragraphs arranged in a logical sequence.
Good research report should include everything that is relevant and exclude everything that is irrelevant. It means that it should contain the facts rather than opinion.
The language of the report should be simple and unambiguous. It means that it should be free from biases of the researchers derived from the past experience. Confusion, pretentiousness and pomposity should be carefully guarded against. It means that the language of the report should be simple, employing appropriate words, idioms and expressions.
The report must be free from grammatical mistakes. It must be grammatically accurate. Faulty construction of sentences makes the meaning of the narrative obscure and ambiguous.
The report has to take into consideration two facts. Firstly, for whom the report is meant and secondly, what is his level of knowledge. The report has to look to the subject matter of the report and the fact as to the level of knowledge of the person for whom it is meant. Because all reports are not meant for research scholars.

Steps in Writing Research Report

Report writing is a time consuming and expensive exercise. Therefore, reports have to be very sharply focused in purpose content and readership. There is no single universally acceptable method of writing a research report.

Following are the general steps in writing a research report:

Analysis of the subject matter

Research outline, preparation of rough draft, rewriting and polishing, writing the final draft.

This is the first and important step in writing a research report. It is concerned with the development of a subject. Subject matter should be written in a clear, logical and concise manner. The style adopted should be open, straightforward and dignified and folk style language should be avoided.

The data, the reliability and validity of the results of the statistical analysis should be in the form of tables, figures and equations. All redundancy in the data or results presented should be eliminated.

The research outline is an organisational framework prepared by the researcher well in advance. It is an aid to logical organisation of material and a reminder of the points to be stressed in the report. In the process of writing, if need be, outline may be revised accordingly.

Time and place of the study, scope and limitations of the study, study design, summary of pilot study, methods of data collection, analysis interpretation, etc., may be included in a research outline.

Having prepared the primary and secondary data, the researcher has to prepare a rough draft. While preparing the rough draft, the researcher should keep the objectives of the research in mind, and focus on one objective at a time. The researcher should make a checklist of the important points that are necessary to be covered in the manuscript. A researcher should use dictionary and relevant reference materials as and when required.

This is an important step in writing a research report. It takes more time than a rough draft. While rewriting and polishing, a researcher should check the report for weakness in logical development or presentation. He should take breaks in between rewriting and polishing since this gives the time to incubate the ideas.

The last and important step is writing the final draft. The language of the report should be simple, employing appropriate words and expressions and should avoid vague expressions such as ‘it seems’ and ‘there may be’ etc.

It should not used personal pronouns, such as I, We, My, Us, etc and should substitute these by such expressions as a researcher, investigator, etc. Before the final drafting of the report, it is advisable that the researcher should prepare a first draft for critical considerations and possible improvements. It will be helpful in writing the final draft. Finally, the report should be logically outlined with the future directions of the research based on the work completed.

Precautions for Writing Research Reports

A research report is a means of conveying the research study to a specific target audience. The following precautions should be taken while preparing a research report:

Its hould belong enough to cover the subject and short enough to preserve interest.
It should not be dull and complicated.
It should be simple, without the usage of abstract terms and technical jargons.
It should offer ready availability of findings with the help of charts, tables and graphs, as readers prefer quick knowledge of main findings.
The layout of the report should be in accordance with the objectives of the research study.
There should be no grammatical errors and writing should adhere to the techniques of report writing in case of quotations, footnotes and documentations.
It should be original, intellectual and contribute to the solution of a problem or add knowledge to the concerned field.
Appendices should been listed with respect to all the technical data in the report.
It should be attractive, neat and clean, whether handwritten or typed.
The report writer should refrain from confusing the possessive form of the word ‘it’ is with ‘it’s.’ The accurate possessive form of ‘it is’ is ‘its.’ The use of ‘it’s’ is the contractive form of ‘it is.
A report should not have contractions. Examples are ‘didn’t’ or ‘it’s.’ In report writing, it is best to use the non-contractive form. Therefore, the examples would be replaced by ‘did not’ and ‘it is.’ Using ‘Figure’ instead of ‘Fig.’ and ‘Table’ instead of ‘Tab.’ will spare the reader of having to translate the abbreviations, while reading. If abbreviations are used, use them consistently throughout the report. For example, do not switch among ‘versus,’ and ‘vs’.
It is advisable to avoid using the word ‘very’ and other such words that try to embellish a description. They do not add any extra meaning and, therefore, should be dropped.
Repetition hampers lucidity. Report writers must avoid repeating the same word more than once within a sentence.
When you use the word ‘this’ or ‘these’ make sure you indicate to what you are referring. This reduces the ambiguity in your writing and helps to tie sentences together.
Do not use the word ‘they’ to refer to a singular person. You can either rewrite the sentence to avoid needing such a reference or use the singular ‘he or she.’

Types of Research Report

Research reports are designed in order to convey and record the information that will be of practical use to the reader. It is organized into distinct units of specific and highly visible information. The kind of audience addressed in the research report decides the type of report.

Research reports can be categorized on the following basis:

Classification on the Basis of Information

Classification on the basis of representation.

Following are the ways through which the results of the research report can be presented on the basis of information contained:

Technical Report

A technical report is written for other researchers. In writing the technical reports, the importance is mainly given to the methods that have been used to collect the information and data, the presumptions that are made and finally, the various presentation techniques that are used to present the findings and data.

Following are main features of a technical report:

Summary: It covers a brief analysis of the findings of the research in a very few pages.
Nature: It contains the reasons for which the research is undertaken, the analysis and the data that is required in order to prepare a report.
Methods employed: It contains a description of the methods that were employed in order to collect the data.
Data: It covers a brief analysis of the various sources from which the data has been collected with their features and drawbacks
Analysis of data and presentation of the findings: It contains the various forms through which the data that has been analysed can be presented.
Conclusions: It contains a brief explanation of findings of the research.
Bibliography: It contains a detailed analysis of the various bibliographies that have been used in order to conduct a research.
Technical appendices: It contains the appendices for the technical matters and for questionnaires and mathematical derivations.
Index: The index of the technical report must be provided at the end of the report.

Popular Report

A popular report is formulated when there is a need to draw conclusions of the findings of the research report. One of the main points of consideration that should be kept in mind while formulating a research report is that it must be simple and attractive. It must be written in a very simple manner that is understandable to all. It must also be made attractive by using large prints, various sub-headings and by giving cartoons occasionally.

Following are the main points that must be kept in mind while preparing a popular report:

Findings and their implications : While preparing a popular report, main importance is given to the findings of the information and the conclusions that can be drawn out of these findings.
Recommendations for action : If there are any deviations in the report then recommendations are made for taking corrective action in order to rectify the errors.
Objective of the study : In a popular report, the specific objective for which the research has been undertaken is presented.
Methods employed : The report must contain the various methods that has been employed in order to conduct a research.
Results : The results of the research findings must be presented in a suitable and appropriate manner by taking the help of charts and diagrams.
Technical appendices : The report must contain an in-depth information used to collect the data in the form of appendices.

Following are the ways through which the results of the research report can be presented on the basis of representation:

Writtenreport
Oral report

Written Report

A written report plays a vital role in every business operation. The manner in which an organization writes business letters and business reports creates an impression of its standard. Therefore, the organization should emphasize on the improvement of the writing skills of the employees in order to maintain effective relations with their customers.

Writing effective written reports requires a lot of hard work. Therefore, before you begin writing, it is important to know the objective, i.e., the purpose of writing, collection and organization of required data.

Oral Report

At times, oral presentation of the results that are drawn out of research is considered effective, particularly in cases where policy recommendations are to be made. This approach proves beneficial because it provides a medium of interaction between a listener and a speaker. This leads to a better understanding of the findings and their implications.

However, the main drawback of oral presentation is the lack of any permanent records related to the research. Oral presentation of the report is also effective when it is supported with various visual devices, such as slides, wall charts and whiteboards that help in better understanding of the research reports.

Business Ethics

( Click on Topic to Read )

What is Ethics?
What is Business Ethics?
Values, Norms, Beliefs and Standards in Business Ethics
Indian Ethos in Management
Ethical Issues in Marketing
Ethical Issues in HRM
Ethical Issues in IT
Ethical Issues in Production and Operations Management
Ethical Issues in Finance and Accounting
What is Corporate Governance?
What is Ownership Concentration?
What is Ownership Composition?
Types of Companies in India
Internal Corporate Governance
External Corporate Governance
Corporate Governance in India
What is Enterprise Risk Management (ERM)?
What is Assessment of Risk?
What is Risk Register?
Risk Management Committee

Corporate social responsibility (CSR)

Theories of CSR
Arguments Against CSR
Business Case for CSR
Importance of CSR in India
Drivers of Corporate Social Responsibility
Developing a CSR Strategy
Implement CSR Commitments
CSR Marketplace
CSR at Workplace
Environmental CSR
CSR with Communities and in Supply Chain
Community Interventions
CSR Monitoring
CSR Reporting
Voluntary Codes in CSR
What is Corporate Ethics?

Lean Six Sigma

What is Six Sigma?
What is Lean Six Sigma?
Value and Waste in Lean Six Sigma
Six Sigma Team
MAIC Six Sigma
Six Sigma in Supply Chains
What is Binomial, Poisson, Normal Distribution?
What is Sigma Level?
What is DMAIC in Six Sigma?
What is DMADV in Six Sigma?
Six Sigma Project Charter
Project Decomposition in Six Sigma
Critical to Quality (CTQ) Six Sigma
Process Mapping Six Sigma
Flowchart and SIPOC
Gage Repeatability and Reproducibility
Statistical Diagram
Lean Techniques for Optimisation Flow
Failure Modes and Effects Analysis (FMEA)
What is Process Audits?
Six Sigma Implementation at Ford
IBM Uses Six Sigma to Drive Behaviour Change
Research Methodology
What is Research?
What is Hypothesis?
Sampling Method
Research Methods
Data Collection in Research

Methods of Collecting Data

Application of Business Research
Levels of Measurement
What is Sampling?
Hypothesis Testing
What is Management?
Planning in Management
Decision Making in Management
What is Controlling?
What is Coordination?
What is Staffing?
Organization Structure
What is Departmentation?
Span of Control
What is Authority?
Centralization vs Decentralization
Organizing in Management
Schools of Management Thought
Classical Management Approach
Is Management an Art or Science?
Who is a Manager?

Operations Research

What is Operations Research?
Operation Research Models
Linear Programming
Linear Programming Graphic Solution
Linear Programming Simplex Method
Linear Programming Artificial Variable Technique
Duality in Linear Programming
Transportation Problem Initial Basic Feasible Solution
Transportation Problem Finding Optimal Solution
Project Network Analysis with Critical Path Method
Project Network Analysis Methods
Project Evaluation and Review Technique (PERT)
Simulation in Operation Research
Replacement Models in Operation Research

Operation Management

What is Strategy?
What is Operations Strategy?
Operations Competitive Dimensions
Operations Strategy Formulation Process
What is Strategic Fit?
Strategic Design Process
Focused Operations Strategy
Corporate Level Strategy
Expansion Strategies
Stability Strategies
Retrenchment Strategies
Competitive Advantage
Strategic Choice and Strategic Alternatives
What is Production Process?
What is Process Technology?
What is Process Improvement?
Strategic Capacity Management
Production and Logistics Strategy
Taxonomy of Supply Chain Strategies
Factors Considered in Supply Chain Planning
Operational and Strategic Issues in Global Logistics
Logistics Outsourcing Strategy
What is Supply Chain Mapping?
Supply Chain Process Restructuring
Points of Differentiation
Re-engineering Improvement in SCM
What is Supply Chain Drivers?
Supply Chain Operations Reference (SCOR) Model
Customer Service and Cost Trade Off
Internal and External Performance Measures
Linking Supply Chain and Business Performance
Netflix’s Niche Focused Strategy
Disney and Pixar Merger
Process Planning at Mcdonald’s

Service Operations Management

What is Service?
What is Service Operations Management?
What is Service Design?
Service Design Process
Service Delivery
What is Service Quality?
Gap Model of Service Quality
Juran Trilogy
Service Performance Measurement
Service Decoupling
IT Service Operation
Service Operations Management in Different Sector

Procurement Management

What is Procurement Management?
Procurement Negotiation
Types of Requisition
RFX in Procurement
What is Purchasing Cycle?
Vendor Managed Inventory
Internal Conflict During Purchasing Operation
Spend Analysis in Procurement
Sourcing in Procurement
Supplier Evaluation and Selection in Procurement
Blacklisting of Suppliers in Procurement
Total Cost of Ownership in Procurement
Incoterms in Procurement
Documents Used in International Procurement
Transportation and Logistics Strategy
What is Capital Equipment?
Procurement Process of Capital Equipment
Acquisition of Technology in Procurement
What is E-Procurement?
E-marketplace and Online Catalogues
Fixed Price and Cost Reimbursement Contracts
Contract Cancellation in Procurement
Ethics in Procurement
Legal Aspects of Procurement
Global Sourcing in Procurement
Intermediaries and Countertrade in Procurement

Strategic Management

What is Strategic Management?
What is Value Chain Analysis?
Mission Statement
Business Level Strategy
What is SWOT Analysis?
What is Competitive Advantage?
What is Vision?
What is Ansoff Matrix?
Prahalad and Gary Hammel
Strategic Management In Global Environment
Competitor Analysis Framework
Competitive Rivalry Analysis
Competitive Dynamics
What is Competitive Rivalry?
Five Competitive Forces That Shape Strategy
What is PESTLE Analysis?
Fragmentation and Consolidation Of Industries
What is Technology Life Cycle?
What is Diversification Strategy?
What is Corporate Restructuring Strategy?
Resources and Capabilities of Organization
Role of Leaders In Functional-Level Strategic Management
Functional Structure In Functional Level Strategy Formulation
Information And Control System
What is Strategy Gap Analysis?
Issues In Strategy Implementation
Matrix Organizational Structure
What is Strategic Management Process?

Supply Chain

What is Supply Chain Management?
Supply Chain Planning and Measuring Strategy Performance
What is Warehousing?
What is Packaging?
What is Inventory Management?
What is Material Handling?
What is Order Picking?
Receiving and Dispatch, Processes
What is Warehouse Design?
What is Warehousing Costs?

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Exploring the Research Report: What You Need to Know.

Research reports provide a comprehensive overview of the research conducted on a particular topic or issue. In this article, we will explore what constitutes a research report and how to effectively use them in academic work. We will examine the types of information found in these documents and explain how to interpret and synthesize data for further analysis. Additionally, readers will learn strategies for finding relevant sources and resources related to their chosen field of study. Finally, we discuss the importance of writing clear conclusions based on evidence-based reasoning that can be used as part of an argumentative paper or presentation.

and writing

I. introduction to research reports, ii. understanding the components of a research report, iii. the goals and benefits of conducting a research report, iv. assessing the quality of a research report, v. steps for writing an effective research report, vi. ethical considerations when conducting & disseminating results from a study, vii. conclusion: key takeaways about exploring the value of achieving insight through a comprehensive analysis.

Good writing involves more than just stringing together a series of sentences. Crafting compelling stories, persuading readers to believe in an argument and effectively communicating information are all hallmarks of good writing. To become adept at such tasks requires both practice and a deep understanding of the nuances within language.

Writing is like any other skill – it can be honed through consistent effort. The more one writes, the better they get at creating captivating stories that draw audiences in or constructing persuasive arguments with sound evidence from reliable sources. Regularly engaging in this activity is necessary to gain fluency and reach proficiency level.

Writing also entails researching topics for accuracy before committing them to paper (or screen). Drawing conclusions based on sound research leads writers down paths toward higher quality work; according to recent reports released by Harvard University, finding credible resources has been identified as being key factor for success among authors today. It’s important then that extensive research be conducted prior making assertions about certain topics or ideas so that those claims may stand up against scrutiny when challenged by experts on the subject matter.

Exploring the Nature of Research Reports

Research reports are documents prepared by researchers that contain their findings and analysis. They provide a structured overview of specific topics, allowing readers to gain insight into complex areas quickly. Within them, various forms of research data such as surveys or interviews are presented in an organized manner along with any relevant conclusions drawn from these sources. Research reports also allow for collaboration between different organizations and individuals as they can be shared with ease via digital formats like PDFs or online services like Google Docs. Through this method, new ideas and discoveries can be disseminated across large distances rapidly.

When constructing a research report there is typically an established format that must followed; it usually contains several key sections: title page, introduction/abstract, methodology section (detailing methods used), results section (including findings from data collection), discussion/analysis section (conclusions drawn based on evidence found) and references list. These components work together to create a comprehensive record which communicates the authors’ understanding of their topic while providing detailed information regarding both its origin and present state.

Research reports are an essential part of any scientific or academic study. It is critical to understand the components which make up a research report, as this will help you better comprehend and analyze data from the paper.

At its core, a research report consists of three main elements: Introduction, Body/Main Text & Conclusion.

The introduction section outlines the scope and purpose of your research project.
The body section contains all relevant information that can be used to explain your results; it includes experimental design descriptions, findings from statistical analyses and test results.

These sections should complement each other and create a comprehensive argument for what was discovered during your study – demonstrating how different components interact with each other to inform conclusions about hypotheses posed at beginning stage.

The Pursuit of Knowledge

Research reports are essential for the exploration and advancement of knowledge in any field. Through them, investigators uncover insights into complex topics to better understand phenomena or develop theories. By conducting a research report, scientists can analyze data collected through their study to form conclusions about the world around us. Furthermore, well-executed studies may bring forth revolutionary solutions that benefit our society as a whole.

Though there are numerous objectives one might strive for when executing a research project, some goals remain paramount throughout: accuracy and objectivity of findings; efficacy in methodology; comprehensiveness in analysis; clarity and concision when reporting results; dissemination of information beyond academia itself so that general public can benefit from scientific discoveries. When done properly, successful implementation will lead to far-reaching positive effects both within the immediate area under investigation and across wider societal levels. Thus it is crucial researchers keep these fundamental ideals at forefront while designing their experiments.

When assessing the quality of a research report, there are several factors to consider. For starters, one must analyze the methodology . Are the methods used appropriate for answering the questions posed in the study? Were they rigorously implemented and reported? The next point to review is evidence , which includes data collection, analysis techniques, replication efforts and more. Finally, it is important to assess whether or not conclusions made by researchers align with their evidence; if not this could suggest a lack of rigor within a research report.

Establishing the Purpose

The first step in writing an effective research report is to establish a clear purpose for conducting your investigation. This should include the reason why you are studying this topic, as well as any specific questions that need answering. Depending on what kind of research you have conducted and its complexity, it may also be necessary to provide background information about previous related studies or relevant literature reviews before stating your main objectives.

Gathering Data

Once the purpose of your project has been established, it’s time to begin gathering data related to your question or hypothesis through various methods such as surveys, interviews, laboratory experiments etc.. It is important to take into consideration different kinds of sources and analyze them thoroughly before making conclusions from them. Once all pertinent materials have been collected, synthesizing these pieces of evidence becomes crucial when constructing a solid argument within the context of the overall research paper.

Essential Guidelines for Ethical Treatment of Research Subjects It is crucial that research studies are conducted ethically to protect the rights and dignity of those involved. Participants must be provided with full information about the study, including potential risks and benefits, before they provide informed consent. Researchers should also take care to ensure participants’ anonymity in any reported results from a study or its dissemination.

A robust set of ethical considerations can make up an entire section within a research report itself. This includes outlining what steps have been taken by researchers during data collection, such as conducting focus groups in-person instead of remotely; ensuring participant protection from physical risk if undertaking field work or experiments; guaranteeing confidentiality throughout all stages – not only when gathering data but also analysis and writing up – and making sure vulnerable individuals (e.g., children) receive appropriate guardianship prior to their involvement.

Ensuring no direct harm comes to research participants
Respecting privacy & confidentiality
Minimizing psychological distress

Furthermore, it is important that the results generated are appropriately disseminated through suitable channels – which may include academic publications like journals or conference proceedings – so they may be accessible yet secure at all times. There is often debate over who holds responsibility for both archiving findings securely and determining how freely these should be shared publicly: this will vary depending on specific legal frameworks related to intellectual property laws governing public access restrictions among different countries or institutions around the world.

In conclusion, exploring the value of achieving insight through a comprehensive analysis can be very beneficial. It encourages thoughtful decision-making and allows us to identify patterns that could otherwise go undetected. By engaging in such an investigation, one can make well-informed decisions backed by evidence and arrive at meaningful solutions.

Key takeaways from this research report include:

Assessing data holistically is essential for uncovering valuable insights.

This involves looking beyond individual metrics or factors when analyzing information so as to gain a more accurate understanding of its meaning.

Comprehensive analyses are not limited to any particular type of data.

They are applicable to both quantitative and qualitative datasets alike, which means that they can serve multiple purposes depending on the context. The benefits associated with conducting thorough investigations extend far beyond their results . This includes improved problem solving abilities , enhanced organizational efficiency , reduced costs incurred due to unforeseen issues , better resource allocation strategies , etc .

English: In conclusion, the research report is an invaluable tool for obtaining reliable data and information in a wide variety of fields. Understanding how to effectively use this resource can be extremely beneficial in any investigation or study. This article has outlined some of the key points that must be taken into account when exploring the research report, including considerations related to methodology, types of sources used, as well as ethical issues associated with its use. The knowledge gained through careful reading and analysis will enable researchers to make informed decisions regarding their work.

Writing a Marketing Research Report

Learning Outcomes

After completing this module, you will be able to:

Discuss the main elements of a clear, accurate, and complete research report
Explain the purpose of the Executive Summary
Outline the elements of an Executive Summary
Explain what makes a good oral report
Discuss how oral reports are different from written reports
List the different types of charts and tables that are used in research reports

The Research Report

What is the research report.

A research report is an oral or written presentation to management detailing a research project's objectives, methodology, findings, and recommendations. Typically, written reports are more detailed that an oral report, which presenters usually deliver in an hour or an hour-and-a-half.

Objectives of the Research Report T

he objective of a research report is to provide a clear, accurate and complete report of the research project. It should help clarify the research issues so management can use the findings as an aid to decision-making.

Good research reports are clearly written and presented. The authors avoid using unnecessary jargon. Experienced report writers know that their audience, while composed of marketers, may not be experts in all aspects of marketing research. Good reports present an honest, accurate, and unbiased review of the research objectives, methodology, and findings. And, good reports present a complete review of the data gathered. Reports should include appendices that show all data. It is very common for executives from the client's organization and its promotion agencies to study these data with great care to see if alternate conclusions can be supported.

Elements of the Written Report

While the elements of actual reports may vary slightly, a basic research report has three sections:

Section I: Introduction

Section II: Body of the Report

Section III: Appendices

Here is an outline of a standard written research report. Actual reports may vary somewhat from this outline:

Section I of the Research Report: Introduction

The first page of the research report is the Title Page. This page should include the following elements:

Title of the research project
Names, titles, firm, and contact information of the person who authorized and directed the project for the client
Names, titles, firm, and contact information of the people who prepared the report
Release date of the report

Transmittal Letter

The transmittal letter is a one-page letter or memo written by the lead person on the team that prepared the report. This letter is usually written on official letterhead, which includes the name of the marketing research firm responsible for the report and the name and contact information of the lead person from that firm

The letter serves as proof that the report was sent to the client. It:

States the specific subject of the report
Identifies the names of the people who authorized the project
Outlines key findings
Highlights recommendations
Outline the limitations of the report
Reports any discrepancies that might exist between the approved proposal and the final project
Thanks the client for the opportunity of conducting this research

Authorization Letter

This is a letter written by the client to the marketing research firm. This letter acknowledges receipt of the research proposal made by the market research firm. And, it authorizes the marketing researcher to conduct a research project. It is written on corporate letterhead. It includes the name, title, and contact information of the author. The fee structure and delivery dates for the research are clearly spelled out. The letter concludes with a statement that the client looks forward to the successful conclusion of the study and suggests a follow-up telephone call should the lead marketing researcher have any questions or concerns.

The table of contents is based on the final outline of the report. It includes a list of the report's sections and sub-sections, and their respective page numbers.

Executive Summary

The executive summary is a short synopsis of the research report. Some might even call it the mini-report. It is typically no more than four pages long. It is intended to provide busy senior executives with the highlights of the study. An effective Executive Report includes the following elements:

The name of the study
The names of the people who prepared the study
The name of the client who authorized the study
Date of the report
Introductory statement that defines the research objectives and research question

Methodology

Key findings
Conclusions and indicated actions
Limitations of the research

Section II of the Research Report: Body of the Report

The body of the marketing research report includes the following sections:

Introduction

This section of the report reviews the objectives of the research. It summarizes the research proposal and highlights any changes to the research design that were agreed to after the client approved the proposal. Please Note: It is highly unprofessional for market researchers to change the research design without getting their client's expressed approval.

This section covers a review of the literature and secondary research. And, if relevant, this section cites primary research sponsored by the client on similar issues.

In the case of Exploratory Research, this section lists the research questions. With Descriptive or Causal Research, the null and alternate hypotheses are spelled out.

This is the most technical section of the research report. It includes the following sections:

Research Design : This includes a statement of the type of research conducted: Exploratory, Descriptive, or Causal. Secondary research sources are mentioned along with a description of how primary data were collected. And, the authors should include a rationale for why the research design is appropriate for achieving the research objectives and answering the research questions. In an appendix, the authors of the report include any discussion guides, questionnaires or observation forms.

Sample Design : This section includes:

A statement defining the population of interest and the sampling frame[1]
Sampling units [2] included in the study
The sampling method used
The size of the selected sample
The response rate achieved

Details about the samples and calculations used in the sampling should be included in the appendices.

Data Collection and Fieldwork : This section reviews how the fieldwork was conducted. It states the number and types of fieldworkers, how they were trained and supervised, and how the accuracy of their work was verified.

Statistical Analysis :

A review of the statistical methods employed in the analysis. This section provides a rationale for these methods, but the actual analysis is not presented.

A glossary may be included to define any technical terms that might be unknown to experienced managers.

The findings section is the longest part of the research report. It is where the results of the study are reported in detail. This section should include supporting tables and graphs. Tables and graphs make the report easier to read and more memorable. To avoid overwhelming the reader, the findings should refer the reader to the detailed data, which should be in an appendix.

Limitations of the Study

No research design is perfect; they all have their limitations. Good researchers always state the limitations of their research.

Conclusions and Recommendations

After the findings are presented, the researchers present their conclusions and recommendations, including conducting further research.

[1] A sampling frame defines a set of elements from which a researcher can select a sample of the target population. Source: http://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n884.xml

[2] Sampling units are the individual items—people or households—included in a sample.

Section III of the Research Report: Appendices

The appendices of the marketing research report include all technical materials and data related to specific parts of the study. These materials may be of interest to only a few readers. Materials posted in one of the appendices may not deal directly with the research objectives.

The appendices include the following:

Discussion Guides, Questionnaires, and Data Collection Forms
Table for each survey question
Details on the statistical analyses performed and the sampling methods
Bibliography, if appropriate

Important research attracts the interest a managers. Good researchers and good clients are skeptical. After reading the report and attending the presentation, many executives may have serious questions. These executives often spend hours pouring over the appendices. They may raise questions about the validity, reliability, logic, and conclusions of the research. Good marketing research expect and welcome these inquiries.

Presenting the Research Report

Research reports are presented in writing and in oral presentations.

Written presentations are far more detailed than oral presentations. Oral presentations are often done with presentation software like PowerPoint. Oral presentations cannot cover all of the details covered in the written presentations. There is simply not enough time to read the entire report at a presentation. Reading slides with multiple sentences is a sure way of boring your audience. PowerPoint slides should have few words. Each slide should focus on a single idea supported with a picture, table, or chart. Good presenters know what they want to communicate. They rehearse. And, they connect with their audience by making eye contact.

Tables and Charts

Researchers use tables and charts to communicate their ideas.

Tables are a useful way of presenting numerical data. The numbers are presented in vertical columns and horizontal rows. Tables can organize the data longitudinally or by cross section.

Cross sectional data divides the data into its component parts. Here us an example of cross sectional data:

Longitudinal data shows how the data changes over time. Here us an example of longitudinal data:

Cross sectional and longitudinal data can be combined in a single table:

A good table should have:

A title that identifies the data presented
A table number
A legend, if needed

Charts provide a graphic representation of data. Just like tables, a chart should have:

A chart number

Bar or Column Charts

Bar charts are used to present cross sectional data. The heights of the columns depict the size or magnitude of each section

Chart 1: Bar or Column Chart

Pie charts are used to present cross sectional data. They show the proportion of each section

Chart 2: Pie Chart

Line Charts

Line charts are used to present longitudinal data.

Chart 3: Line Chart

What Is Research, and Why Do People Do It?

Open Access
First Online: 03 December 2022

Cite this chapter

You have full access to this open access chapter

James Hiebert 6 ,
Jinfa Cai 7 ,
Stephen Hwang 7 ,
Anne K Morris 6 &
Charles Hohensee 6

Part of the book series: Research in Mathematics Education ((RME))

16k Accesses

Abstractspiepr Abs1

Every day people do research as they gather information to learn about something of interest. In the scientific world, however, research means something different than simply gathering information. Scientific research is characterized by its careful planning and observing, by its relentless efforts to understand and explain, and by its commitment to learn from everyone else seriously engaged in research. We call this kind of research scientific inquiry and define it as “formulating, testing, and revising hypotheses.” By “hypotheses” we do not mean the hypotheses you encounter in statistics courses. We mean predictions about what you expect to find and rationales for why you made these predictions. Throughout this and the remaining chapters we make clear that the process of scientific inquiry applies to all kinds of research studies and data, both qualitative and quantitative.

You have full access to this open access chapter, Download chapter PDF

Part I. What Is Research?

Have you ever studied something carefully because you wanted to know more about it? Maybe you wanted to know more about your grandmother’s life when she was younger so you asked her to tell you stories from her childhood, or maybe you wanted to know more about a fertilizer you were about to use in your garden so you read the ingredients on the package and looked them up online. According to the dictionary definition, you were doing research.

Recall your high school assignments asking you to “research” a topic. The assignment likely included consulting a variety of sources that discussed the topic, perhaps including some “original” sources. Often, the teacher referred to your product as a “research paper.”

Were you conducting research when you interviewed your grandmother or wrote high school papers reviewing a particular topic? Our view is that you were engaged in part of the research process, but only a small part. In this book, we reserve the word “research” for what it means in the scientific world, that is, for scientific research or, more pointedly, for scientific inquiry .

Exercise 1.1

Before you read any further, write a definition of what you think scientific inquiry is. Keep it short—Two to three sentences. You will periodically update this definition as you read this chapter and the remainder of the book.

This book is about scientific inquiry—what it is and how to do it. For starters, scientific inquiry is a process, a particular way of finding out about something that involves a number of phases. Each phase of the process constitutes one aspect of scientific inquiry. You are doing scientific inquiry as you engage in each phase, but you have not done scientific inquiry until you complete the full process. Each phase is necessary but not sufficient.

In this chapter, we set the stage by defining scientific inquiry—describing what it is and what it is not—and by discussing what it is good for and why people do it. The remaining chapters build directly on the ideas presented in this chapter.

A first thing to know is that scientific inquiry is not all or nothing. “Scientificness” is a continuum. Inquiries can be more scientific or less scientific. What makes an inquiry more scientific? You might be surprised there is no universally agreed upon answer to this question. None of the descriptors we know of are sufficient by themselves to define scientific inquiry. But all of them give you a way of thinking about some aspects of the process of scientific inquiry. Each one gives you different insights.

An image of the book's description with the words like research, science, and inquiry and what the word research meant in the scientific world.

Exercise 1.2

As you read about each descriptor below, think about what would make an inquiry more or less scientific. If you think a descriptor is important, use it to revise your definition of scientific inquiry.

Creating an Image of Scientific Inquiry

We will present three descriptors of scientific inquiry. Each provides a different perspective and emphasizes a different aspect of scientific inquiry. We will draw on all three descriptors to compose our definition of scientific inquiry.

Descriptor 1. Experience Carefully Planned in Advance

Sir Ronald Fisher, often called the father of modern statistical design, once referred to research as “experience carefully planned in advance” (1935, p. 8). He said that humans are always learning from experience, from interacting with the world around them. Usually, this learning is haphazard rather than the result of a deliberate process carried out over an extended period of time. Research, Fisher said, was learning from experience, but experience carefully planned in advance.

This phrase can be fully appreciated by looking at each word. The fact that scientific inquiry is based on experience means that it is based on interacting with the world. These interactions could be thought of as the stuff of scientific inquiry. In addition, it is not just any experience that counts. The experience must be carefully planned . The interactions with the world must be conducted with an explicit, describable purpose, and steps must be taken to make the intended learning as likely as possible. This planning is an integral part of scientific inquiry; it is not just a preparation phase. It is one of the things that distinguishes scientific inquiry from many everyday learning experiences. Finally, these steps must be taken beforehand and the purpose of the inquiry must be articulated in advance of the experience. Clearly, scientific inquiry does not happen by accident, by just stumbling into something. Stumbling into something unexpected and interesting can happen while engaged in scientific inquiry, but learning does not depend on it and serendipity does not make the inquiry scientific.

Descriptor 2. Observing Something and Trying to Explain Why It Is the Way It Is

When we were writing this chapter and googled “scientific inquiry,” the first entry was: “Scientific inquiry refers to the diverse ways in which scientists study the natural world and propose explanations based on the evidence derived from their work.” The emphasis is on studying, or observing, and then explaining . This descriptor takes the image of scientific inquiry beyond carefully planned experience and includes explaining what was experienced.

According to the Merriam-Webster dictionary, “explain” means “(a) to make known, (b) to make plain or understandable, (c) to give the reason or cause of, and (d) to show the logical development or relations of” (Merriam-Webster, n.d. ). We will use all these definitions. Taken together, they suggest that to explain an observation means to understand it by finding reasons (or causes) for why it is as it is. In this sense of scientific inquiry, the following are synonyms: explaining why, understanding why, and reasoning about causes and effects. Our image of scientific inquiry now includes planning, observing, and explaining why.

An image represents the observation required in the scientific inquiry including planning and explaining.

We need to add a final note about this descriptor. We have phrased it in a way that suggests “observing something” means you are observing something in real time—observing the way things are or the way things are changing. This is often true. But, observing could mean observing data that already have been collected, maybe by someone else making the original observations (e.g., secondary analysis of NAEP data or analysis of existing video recordings of classroom instruction). We will address secondary analyses more fully in Chap. 4 . For now, what is important is that the process requires explaining why the data look like they do.

We must note that for us, the term “data” is not limited to numerical or quantitative data such as test scores. Data can also take many nonquantitative forms, including written survey responses, interview transcripts, journal entries, video recordings of students, teachers, and classrooms, text messages, and so forth.

An image represents the data explanation as it is not limited and takes numerous non-quantitative forms including an interview, journal entries, etc.

Exercise 1.3

What are the implications of the statement that just “observing” is not enough to count as scientific inquiry? Does this mean that a detailed description of a phenomenon is not scientific inquiry?

Find sources that define research in education that differ with our position, that say description alone, without explanation, counts as scientific research. Identify the precise points where the opinions differ. What are the best arguments for each of the positions? Which do you prefer? Why?

Descriptor 3. Updating Everyone’s Thinking in Response to More and Better Information

This descriptor focuses on a third aspect of scientific inquiry: updating and advancing the field’s understanding of phenomena that are investigated. This descriptor foregrounds a powerful characteristic of scientific inquiry: the reliability (or trustworthiness) of what is learned and the ultimate inevitability of this learning to advance human understanding of phenomena. Humans might choose not to learn from scientific inquiry, but history suggests that scientific inquiry always has the potential to advance understanding and that, eventually, humans take advantage of these new understandings.

Before exploring these bold claims a bit further, note that this descriptor uses “information” in the same way the previous two descriptors used “experience” and “observations.” These are the stuff of scientific inquiry and we will use them often, sometimes interchangeably. Frequently, we will use the term “data” to stand for all these terms.

An overriding goal of scientific inquiry is for everyone to learn from what one scientist does. Much of this book is about the methods you need to use so others have faith in what you report and can learn the same things you learned. This aspect of scientific inquiry has many implications.

One implication is that scientific inquiry is not a private practice. It is a public practice available for others to see and learn from. Notice how different this is from everyday learning. When you happen to learn something from your everyday experience, often only you gain from the experience. The fact that research is a public practice means it is also a social one. It is best conducted by interacting with others along the way: soliciting feedback at each phase, taking opportunities to present work-in-progress, and benefitting from the advice of others.

A second implication is that you, as the researcher, must be committed to sharing what you are doing and what you are learning in an open and transparent way. This allows all phases of your work to be scrutinized and critiqued. This is what gives your work credibility. The reliability or trustworthiness of your findings depends on your colleagues recognizing that you have used all appropriate methods to maximize the chances that your claims are justified by the data.

A third implication of viewing scientific inquiry as a collective enterprise is the reverse of the second—you must be committed to receiving comments from others. You must treat your colleagues as fair and honest critics even though it might sometimes feel otherwise. You must appreciate their job, which is to remain skeptical while scrutinizing what you have done in considerable detail. To provide the best help to you, they must remain skeptical about your conclusions (when, for example, the data are difficult for them to interpret) until you offer a convincing logical argument based on the information you share. A rather harsh but good-to-remember statement of the role of your friendly critics was voiced by Karl Popper, a well-known twentieth century philosopher of science: “. . . if you are interested in the problem which I tried to solve by my tentative assertion, you may help me by criticizing it as severely as you can” (Popper, 1968, p. 27).

A final implication of this third descriptor is that, as someone engaged in scientific inquiry, you have no choice but to update your thinking when the data support a different conclusion. This applies to your own data as well as to those of others. When data clearly point to a specific claim, even one that is quite different than you expected, you must reconsider your position. If the outcome is replicated multiple times, you need to adjust your thinking accordingly. Scientific inquiry does not let you pick and choose which data to believe; it mandates that everyone update their thinking when the data warrant an update.

Doing Scientific Inquiry

We define scientific inquiry in an operational sense—what does it mean to do scientific inquiry? What kind of process would satisfy all three descriptors: carefully planning an experience in advance; observing and trying to explain what you see; and, contributing to updating everyone’s thinking about an important phenomenon?

We define scientific inquiry as formulating , testing , and revising hypotheses about phenomena of interest.

Of course, we are not the only ones who define it in this way. The definition for the scientific method posted by the editors of Britannica is: “a researcher develops a hypothesis, tests it through various means, and then modifies the hypothesis on the basis of the outcome of the tests and experiments” (Britannica, n.d. ).

An image represents the scientific inquiry definition given by the editors of Britannica and also defines the hypothesis on the basis of the experiments.

Notice how defining scientific inquiry this way satisfies each of the descriptors. “Carefully planning an experience in advance” is exactly what happens when formulating a hypothesis about a phenomenon of interest and thinking about how to test it. “ Observing a phenomenon” occurs when testing a hypothesis, and “ explaining ” what is found is required when revising a hypothesis based on the data. Finally, “updating everyone’s thinking” comes from comparing publicly the original with the revised hypothesis.

Doing scientific inquiry, as we have defined it, underscores the value of accumulating knowledge rather than generating random bits of knowledge. Formulating, testing, and revising hypotheses is an ongoing process, with each revised hypothesis begging for another test, whether by the same researcher or by new researchers. The editors of Britannica signaled this cyclic process by adding the following phrase to their definition of the scientific method: “The modified hypothesis is then retested, further modified, and tested again.” Scientific inquiry creates a process that encourages each study to build on the studies that have gone before. Through collective engagement in this process of building study on top of study, the scientific community works together to update its thinking.

Before exploring more fully the meaning of “formulating, testing, and revising hypotheses,” we need to acknowledge that this is not the only way researchers define research. Some researchers prefer a less formal definition, one that includes more serendipity, less planning, less explanation. You might have come across more open definitions such as “research is finding out about something.” We prefer the tighter hypothesis formulation, testing, and revision definition because we believe it provides a single, coherent map for conducting research that addresses many of the thorny problems educational researchers encounter. We believe it is the most useful orientation toward research and the most helpful to learn as a beginning researcher.

A final clarification of our definition is that it applies equally to qualitative and quantitative research. This is a familiar distinction in education that has generated much discussion. You might think our definition favors quantitative methods over qualitative methods because the language of hypothesis formulation and testing is often associated with quantitative methods. In fact, we do not favor one method over another. In Chap. 4 , we will illustrate how our definition fits research using a range of quantitative and qualitative methods.

Exercise 1.4

Look for ways to extend what the field knows in an area that has already received attention by other researchers. Specifically, you can search for a program of research carried out by more experienced researchers that has some revised hypotheses that remain untested. Identify a revised hypothesis that you might like to test.

Unpacking the Terms Formulating, Testing, and Revising Hypotheses

To get a full sense of the definition of scientific inquiry we will use throughout this book, it is helpful to spend a little time with each of the key terms.

We first want to make clear that we use the term “hypothesis” as it is defined in most dictionaries and as it used in many scientific fields rather than as it is usually defined in educational statistics courses. By “hypothesis,” we do not mean a null hypothesis that is accepted or rejected by statistical analysis. Rather, we use “hypothesis” in the sense conveyed by the following definitions: “An idea or explanation for something that is based on known facts but has not yet been proved” (Cambridge University Press, n.d. ), and “An unproved theory, proposition, or supposition, tentatively accepted to explain certain facts and to provide a basis for further investigation or argument” (Agnes & Guralnik, 2008 ).

We distinguish two parts to “hypotheses.” Hypotheses consist of predictions and rationales . Predictions are statements about what you expect to find when you inquire about something. Rationales are explanations for why you made the predictions you did, why you believe your predictions are correct. So, for us “formulating hypotheses” means making explicit predictions and developing rationales for the predictions.

“Testing hypotheses” means making observations that allow you to assess in what ways your predictions were correct and in what ways they were incorrect. In education research, it is rarely useful to think of your predictions as either right or wrong. Because of the complexity of most issues you will investigate, most predictions will be right in some ways and wrong in others.

By studying the observations you make (data you collect) to test your hypotheses, you can revise your hypotheses to better align with the observations. This means revising your predictions plus revising your rationales to justify your adjusted predictions. Even though you might not run another test, formulating revised hypotheses is an essential part of conducting a research study. Comparing your original and revised hypotheses informs everyone of what you learned by conducting your study. In addition, a revised hypothesis sets the stage for you or someone else to extend your study and accumulate more knowledge of the phenomenon.

We should note that not everyone makes a clear distinction between predictions and rationales as two aspects of hypotheses. In fact, common, non-scientific uses of the word “hypothesis” may limit it to only a prediction or only an explanation (or rationale). We choose to explicitly include both prediction and rationale in our definition of hypothesis, not because we assert this should be the universal definition, but because we want to foreground the importance of both parts acting in concert. Using “hypothesis” to represent both prediction and rationale could hide the two aspects, but we make them explicit because they provide different kinds of information. It is usually easier to make predictions than develop rationales because predictions can be guesses, hunches, or gut feelings about which you have little confidence. Developing a compelling rationale requires careful thought plus reading what other researchers have found plus talking with your colleagues. Often, while you are developing your rationale you will find good reasons to change your predictions. Developing good rationales is the engine that drives scientific inquiry. Rationales are essentially descriptions of how much you know about the phenomenon you are studying. Throughout this guide, we will elaborate on how developing good rationales drives scientific inquiry. For now, we simply note that it can sharpen your predictions and help you to interpret your data as you test your hypotheses.

An image represents the rationale and the prediction for the scientific inquiry and different types of information provided by the terms.

Hypotheses in education research take a variety of forms or types. This is because there are a variety of phenomena that can be investigated. Investigating educational phenomena is sometimes best done using qualitative methods, sometimes using quantitative methods, and most often using mixed methods (e.g., Hay, 2016 ; Weis et al. 2019a ; Weisner, 2005 ). This means that, given our definition, hypotheses are equally applicable to qualitative and quantitative investigations.

Hypotheses take different forms when they are used to investigate different kinds of phenomena. Two very different activities in education could be labeled conducting experiments and descriptions. In an experiment, a hypothesis makes a prediction about anticipated changes, say the changes that occur when a treatment or intervention is applied. You might investigate how students’ thinking changes during a particular kind of instruction.

A second type of hypothesis, relevant for descriptive research, makes a prediction about what you will find when you investigate and describe the nature of a situation. The goal is to understand a situation as it exists rather than to understand a change from one situation to another. In this case, your prediction is what you expect to observe. Your rationale is the set of reasons for making this prediction; it is your current explanation for why the situation will look like it does.

You will probably read, if you have not already, that some researchers say you do not need a prediction to conduct a descriptive study. We will discuss this point of view in Chap. 2 . For now, we simply claim that scientific inquiry, as we have defined it, applies to all kinds of research studies. Descriptive studies, like others, not only benefit from formulating, testing, and revising hypotheses, but also need hypothesis formulating, testing, and revising.

One reason we define research as formulating, testing, and revising hypotheses is that if you think of research in this way you are less likely to go wrong. It is a useful guide for the entire process, as we will describe in detail in the chapters ahead. For example, as you build the rationale for your predictions, you are constructing the theoretical framework for your study (Chap. 3 ). As you work out the methods you will use to test your hypothesis, every decision you make will be based on asking, “Will this help me formulate or test or revise my hypothesis?” (Chap. 4 ). As you interpret the results of testing your predictions, you will compare them to what you predicted and examine the differences, focusing on how you must revise your hypotheses (Chap. 5 ). By anchoring the process to formulating, testing, and revising hypotheses, you will make smart decisions that yield a coherent and well-designed study.

Exercise 1.5

Compare the concept of formulating, testing, and revising hypotheses with the descriptions of scientific inquiry contained in Scientific Research in Education (NRC, 2002 ). How are they similar or different?

Exercise 1.6

Provide an example to illustrate and emphasize the differences between everyday learning/thinking and scientific inquiry.

Learning from Doing Scientific Inquiry

We noted earlier that a measure of what you have learned by conducting a research study is found in the differences between your original hypothesis and your revised hypothesis based on the data you collected to test your hypothesis. We will elaborate this statement in later chapters, but we preview our argument here.

Even before collecting data, scientific inquiry requires cycles of making a prediction, developing a rationale, refining your predictions, reading and studying more to strengthen your rationale, refining your predictions again, and so forth. And, even if you have run through several such cycles, you still will likely find that when you test your prediction you will be partly right and partly wrong. The results will support some parts of your predictions but not others, or the results will “kind of” support your predictions. A critical part of scientific inquiry is making sense of your results by interpreting them against your predictions. Carefully describing what aspects of your data supported your predictions, what aspects did not, and what data fell outside of any predictions is not an easy task, but you cannot learn from your study without doing this analysis.

An image represents the cycle of events that take place before making predictions, developing the rationale, and studying the prediction and rationale multiple times.

Analyzing the matches and mismatches between your predictions and your data allows you to formulate different rationales that would have accounted for more of the data. The best revised rationale is the one that accounts for the most data. Once you have revised your rationales, you can think about the predictions they best justify or explain. It is by comparing your original rationales to your new rationales that you can sort out what you learned from your study.

Suppose your study was an experiment. Maybe you were investigating the effects of a new instructional intervention on students’ learning. Your original rationale was your explanation for why the intervention would change the learning outcomes in a particular way. Your revised rationale explained why the changes that you observed occurred like they did and why your revised predictions are better. Maybe your original rationale focused on the potential of the activities if they were implemented in ideal ways and your revised rationale included the factors that are likely to affect how teachers implement them. By comparing the before and after rationales, you are describing what you learned—what you can explain now that you could not before. Another way of saying this is that you are describing how much more you understand now than before you conducted your study.

Revised predictions based on carefully planned and collected data usually exhibit some of the following features compared with the originals: more precision, more completeness, and broader scope. Revised rationales have more explanatory power and become more complete, more aligned with the new predictions, sharper, and overall more convincing.

Part II. Why Do Educators Do Research?

Doing scientific inquiry is a lot of work. Each phase of the process takes time, and you will often cycle back to improve earlier phases as you engage in later phases. Because of the significant effort required, you should make sure your study is worth it. So, from the beginning, you should think about the purpose of your study. Why do you want to do it? And, because research is a social practice, you should also think about whether the results of your study are likely to be important and significant to the education community.

If you are doing research in the way we have described—as scientific inquiry—then one purpose of your study is to understand , not just to describe or evaluate or report. As we noted earlier, when you formulate hypotheses, you are developing rationales that explain why things might be like they are. In our view, trying to understand and explain is what separates research from other kinds of activities, like evaluating or describing.

One reason understanding is so important is that it allows researchers to see how or why something works like it does. When you see how something works, you are better able to predict how it might work in other contexts, under other conditions. And, because conditions, or contextual factors, matter a lot in education, gaining insights into applying your findings to other contexts increases the contributions of your work and its importance to the broader education community.

Consequently, the purposes of research studies in education often include the more specific aim of identifying and understanding the conditions under which the phenomena being studied work like the observations suggest. A classic example of this kind of study in mathematics education was reported by William Brownell and Harold Moser in 1949 . They were trying to establish which method of subtracting whole numbers could be taught most effectively—the regrouping method or the equal additions method. However, they realized that effectiveness might depend on the conditions under which the methods were taught—“meaningfully” versus “mechanically.” So, they designed a study that crossed the two instructional approaches with the two different methods (regrouping and equal additions). Among other results, they found that these conditions did matter. The regrouping method was more effective under the meaningful condition than the mechanical condition, but the same was not true for the equal additions algorithm.

What do education researchers want to understand? In our view, the ultimate goal of education is to offer all students the best possible learning opportunities. So, we believe the ultimate purpose of scientific inquiry in education is to develop understanding that supports the improvement of learning opportunities for all students. We say “ultimate” because there are lots of issues that must be understood to improve learning opportunities for all students. Hypotheses about many aspects of education are connected, ultimately, to students’ learning. For example, formulating and testing a hypothesis that preservice teachers need to engage in particular kinds of activities in their coursework in order to teach particular topics well is, ultimately, connected to improving students’ learning opportunities. So is hypothesizing that school districts often devote relatively few resources to instructional leadership training or hypothesizing that positioning mathematics as a tool students can use to combat social injustice can help students see the relevance of mathematics to their lives.

We do not exclude the importance of research on educational issues more removed from improving students’ learning opportunities, but we do think the argument for their importance will be more difficult to make. If there is no way to imagine a connection between your hypothesis and improving learning opportunities for students, even a distant connection, we recommend you reconsider whether it is an important hypothesis within the education community.

Notice that we said the ultimate goal of education is to offer all students the best possible learning opportunities. For too long, educators have been satisfied with a goal of offering rich learning opportunities for lots of students, sometimes even for just the majority of students, but not necessarily for all students. Evaluations of success often are based on outcomes that show high averages. In other words, if many students have learned something, or even a smaller number have learned a lot, educators may have been satisfied. The problem is that there is usually a pattern in the groups of students who receive lower quality opportunities—students of color and students who live in poor areas, urban and rural. This is not acceptable. Consequently, we emphasize the premise that the purpose of education research is to offer rich learning opportunities to all students.

One way to make sure you will be able to convince others of the importance of your study is to consider investigating some aspect of teachers’ shared instructional problems. Historically, researchers in education have set their own research agendas, regardless of the problems teachers are facing in schools. It is increasingly recognized that teachers have had trouble applying to their own classrooms what researchers find. To address this problem, a researcher could partner with a teacher—better yet, a small group of teachers—and talk with them about instructional problems they all share. These discussions can create a rich pool of problems researchers can consider. If researchers pursued one of these problems (preferably alongside teachers), the connection to improving learning opportunities for all students could be direct and immediate. “Grounding a research question in instructional problems that are experienced across multiple teachers’ classrooms helps to ensure that the answer to the question will be of sufficient scope to be relevant and significant beyond the local context” (Cai et al., 2019b , p. 115).

As a beginning researcher, determining the relevance and importance of a research problem is especially challenging. We recommend talking with advisors, other experienced researchers, and peers to test the educational importance of possible research problems and topics of study. You will also learn much more about the issue of research importance when you read Chap. 5 .

Exercise 1.7

Identify a problem in education that is closely connected to improving learning opportunities and a problem that has a less close connection. For each problem, write a brief argument (like a logical sequence of if-then statements) that connects the problem to all students’ learning opportunities.

Part III. Conducting Research as a Practice of Failing Productively

Scientific inquiry involves formulating hypotheses about phenomena that are not fully understood—by you or anyone else. Even if you are able to inform your hypotheses with lots of knowledge that has already been accumulated, you are likely to find that your prediction is not entirely accurate. This is normal. Remember, scientific inquiry is a process of constantly updating your thinking. More and better information means revising your thinking, again, and again, and again. Because you never fully understand a complicated phenomenon and your hypotheses never produce completely accurate predictions, it is easy to believe you are somehow failing.

The trick is to fail upward, to fail to predict accurately in ways that inform your next hypothesis so you can make a better prediction. Some of the best-known researchers in education have been open and honest about the many times their predictions were wrong and, based on the results of their studies and those of others, they continuously updated their thinking and changed their hypotheses.

A striking example of publicly revising (actually reversing) hypotheses due to incorrect predictions is found in the work of Lee J. Cronbach, one of the most distinguished educational psychologists of the twentieth century. In 1955, Cronbach delivered his presidential address to the American Psychological Association. Titling it “Two Disciplines of Scientific Psychology,” Cronbach proposed a rapprochement between two research approaches—correlational studies that focused on individual differences and experimental studies that focused on instructional treatments controlling for individual differences. (We will examine different research approaches in Chap. 4 ). If these approaches could be brought together, reasoned Cronbach ( 1957 ), researchers could find interactions between individual characteristics and treatments (aptitude-treatment interactions or ATIs), fitting the best treatments to different individuals.

In 1975, after years of research by many researchers looking for ATIs, Cronbach acknowledged the evidence for simple, useful ATIs had not been found. Even when trying to find interactions between a few variables that could provide instructional guidance, the analysis, said Cronbach, creates “a hall of mirrors that extends to infinity, tormenting even the boldest investigators and defeating even ambitious designs” (Cronbach, 1975 , p. 119).

As he was reflecting back on his work, Cronbach ( 1986 ) recommended moving away from documenting instructional effects through statistical inference (an approach he had championed for much of his career) and toward approaches that probe the reasons for these effects, approaches that provide a “full account of events in a time, place, and context” (Cronbach, 1986 , p. 104). This is a remarkable change in hypotheses, a change based on data and made fully transparent. Cronbach understood the value of failing productively.

Closer to home, in a less dramatic example, one of us began a line of scientific inquiry into how to prepare elementary preservice teachers to teach early algebra. Teaching early algebra meant engaging elementary students in early forms of algebraic reasoning. Such reasoning should help them transition from arithmetic to algebra. To begin this line of inquiry, a set of activities for preservice teachers were developed. Even though the activities were based on well-supported hypotheses, they largely failed to engage preservice teachers as predicted because of unanticipated challenges the preservice teachers faced. To capitalize on this failure, follow-up studies were conducted, first to better understand elementary preservice teachers’ challenges with preparing to teach early algebra, and then to better support preservice teachers in navigating these challenges. In this example, the initial failure was a necessary step in the researchers’ scientific inquiry and furthered the researchers’ understanding of this issue.

We present another example of failing productively in Chap. 2 . That example emerges from recounting the history of a well-known research program in mathematics education.

Making mistakes is an inherent part of doing scientific research. Conducting a study is rarely a smooth path from beginning to end. We recommend that you keep the following things in mind as you begin a career of conducting research in education.

First, do not get discouraged when you make mistakes; do not fall into the trap of feeling like you are not capable of doing research because you make too many errors.

Second, learn from your mistakes. Do not ignore your mistakes or treat them as errors that you simply need to forget and move past. Mistakes are rich sites for learning—in research just as in other fields of study.

Third, by reflecting on your mistakes, you can learn to make better mistakes, mistakes that inform you about a productive next step. You will not be able to eliminate your mistakes, but you can set a goal of making better and better mistakes.

Exercise 1.8

How does scientific inquiry differ from everyday learning in giving you the tools to fail upward? You may find helpful perspectives on this question in other resources on science and scientific inquiry (e.g., Failure: Why Science is So Successful by Firestein, 2015).

Exercise 1.9

Use what you have learned in this chapter to write a new definition of scientific inquiry. Compare this definition with the one you wrote before reading this chapter. If you are reading this book as part of a course, compare your definition with your colleagues’ definitions. Develop a consensus definition with everyone in the course.

Part IV. Preview of Chap. 2

Now that you have a good idea of what research is, at least of what we believe research is, the next step is to think about how to actually begin doing research. This means how to begin formulating, testing, and revising hypotheses. As for all phases of scientific inquiry, there are lots of things to think about. Because it is critical to start well, we devote Chap. 2 to getting started with formulating hypotheses.

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Hiebert, J., Cai, J., Hwang, S., Morris, A.K., Hohensee, C. (2023). What Is Research, and Why Do People Do It?. In: Doing Research: A New Researcher’s Guide. Research in Mathematics Education. Springer, Cham. https://doi.org/10.1007/978-3-031-19078-0_1

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Research Report: Definition, Types, Guide
A description of the research method used, e.g., qualitative, quantitative, or other. Statistical analysis. Causal (or explanatory) research (i.e., research identifying relationships between two variables) Inductive research, also known as 'theory-building'. Deductive research, such as that used to test theories.
Research Reports: Definition and How to Write Them
Research reports are recorded data prepared by researchers or statisticians after analyzing the information gathered by conducting organized research, typically in the form of surveys or qualitative methods. A research report is a reliable source to recount details about a conducted research. It is most often considered to be a true testimony ...
what do you need to consider when writing a research report? all of the
what the purpose of your report is : You must know what purpose you have when writing this research report. If you have a clear objective you will be able to write an accurate and objective report without breaking the subject or showing unnecessary information. Your report will have a defined and logical structure.
Research Report
Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master's or Doctoral degree, although it can also ...
Research Report: Definition, Types + [Writing Guide]
A research report is a well-crafted document that outlines the processes, data, and findings of a systematic investigation. It is an important document that serves as a first-hand account of the research process, and it is typically considered an objective and accurate source of information.
A Beginner's Guide to Starting the Research Process
Step 4: Create a research design. The research design is a practical framework for answering your research questions. It involves making decisions about the type of data you need, the methods you'll use to collect and analyze it, and the location and timescale of your research. There are often many possible paths you can take to answering ...
Writing a Research Report
There are five MAJOR parts of a Research Report: 1. Introduction 2. Review of Literature 3. Methods 4. Results 5. Discussion. As a general guide, the Introduction, Review of Literature, and Methods should be about 1/3 of your paper, Discussion 1/3, then Results 1/3. Section 1: Cover Sheet (APA format cover sheet) optional, if required.
What Is Research Report? Definition, Contents, Significance, Qualities
A research report is an end product of research. As earlier said that report writing provides useful information in arriving at rational decisions that may reform the business and society. The findings, conclusions, suggestions and recommendations are useful to academicians, scholars and policymakers.
PDF Writing a Research Report
Use the section headings (outlined above) to assist with your rough plan. Write a thesis statement that clarifies the overall purpose of your report. Jot down anything you already know about the topic in the relevant sections. 3 Do the Research. Steps 1 and 2 will guide your research for this report.
Exploring the Research Report: What You Need to Know
It is critical to understand the components which make up a research report, as this will help you better comprehend and analyze data from the paper. At its core, a research report consists of three main elements: Introduction, Body/Main Text & Conclusion. The introduction section outlines the scope and purpose of your research project.
Writing a Marketing Research Report
Objectives of the Research ReportT. he objective of a research report is to provide a clear, accurate and complete report of the research project. It should help clarify the research issues so management can use the findings as an aid to decision-making. Good research reports are clearly written and presented. The authors avoid using ...
What Is Research, and Why Do People Do It?
Abstractspiepr Abs1. Every day people do research as they gather information to learn about something of interest. In the scientific world, however, research means something different than simply gathering information. Scientific research is characterized by its careful planning and observing, by its relentless efforts to understand and explain ...
Brainly
A block of ice with a mass of 2.50 kg is moving on a frictionless, horizontal surface. At time t = 0, the block is moving to the right with a velocity of magnitude 8.00 m/s. Calculate the velocity of the block after a force of 7.00 N directed to the left h. A 6 N and a 10 N force act on an object.
What is a good way to start a research report? . * Find ...
The best way to start a research report is to think about the questions you want answered. You first have to identify the things you want to know. That's when you are going to decide on your topic. If you have a topic, then you can proceed with the research process.
How to Find Sources
Research databases. You can search for scholarly sources online using databases and search engines like Google Scholar. These provide a range of search functions that can help you to find the most relevant sources. If you are searching for a specific article or book, include the title or the author's name. Alternatively, if you're just ...
How can I tell which sources are relevant to my research?
Use preliminary evaluation to determine whether a source is worth examining in more depth. This involves: Reading abstracts, prefaces, introductions, and conclusions. Looking at the table of contents to determine the scope of the work. Consulting the index for key terms or the names of important scholars.
How is research report written?
In writing the report, make sure that the data provided contribute to the goal, which is, in reality, the real purpose for conducting the research in the first place. Be simple and clear - Research reports need not be complicated. Aim to write the report with an accuracy of details and language that is simplest and clearest to the reader.
Homework Answers from Subject Matter Experts
Subject-matter experts, teachers, and star students are available 24/7 to provide in-depth solutions. Users can also: • Assist each other with exam preparation. • View step-by-step explanations for homework questions. • Compare answers to check their homework. • Utilize trusted solutions, with daily verification by moderators and experts.
What I know about research question
Answer: A research question is 'a question that a research project sets out to answer'. Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely. Explanation: please mark me brilliant and follow me.
what is research report?
A research report is a document prepared by an analyst or strategist who is a part of the investment research team in a stock brokerage or investment bank. A research report may focus on a specific stock or industry sector, a currency, commodity or fixed-income instrument, or on a geographic region or country. Your welcome. Advertisement.
Imagine that you have completed your research report. Now ...
Now imagine that the information in your report has to be conveyed to different types of audiences. Describe your topic, its purpose, and the scope of the topic. Identify two specific and distinct audiences that would need to know or benefit from the information in your topic (e.g., physicians, patients, general public, staff in other departments).
What You Need To Know Ahead of Amazon's Earnings Report Tuesday
Analysts expect Amazon will significantly increase its revenue and profit year-over-year, with net income projected to rise to $8.98 billion, or 84 cents per share, more than double the $3.17 ...
Fact Sheet on FTC's Proposed Final Noncompete Rule
The following outline provides a high-level overview of the FTC's proposed final rule:. The final rule bans new noncompetes with all workers, including senior executives after the effective date.
What should you do first when planning a research report ...
This is first thing to do when planning a research report. What is the meaning of research paper? A research paper is an article in which you describe what you have learned after examining your topic in depth. In the research paper, you include information from sources such as books, articles, interviews, and online sites
what is Research Paper?
report flag outlined. Answer: A research paper is an essay in which you explain what you have learned after exploring your topic in depth. In a research paper, you include information from sources such as books, articles, interviews, and Internet sites. You also use your own ideas, knowledge, and opinions. your intro please. report flag outlined.

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How to Write a Problem Statement for your Research

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Uncomplicated Reviews of Educational Research Methods

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What is Research Report?

Research Report Definition

Contents of Research Report

Preliminary Part

Introduction of the Report

Review of Literature

The Research Methodology

Concluding Remarks

Bibliography

Significance of Report Writing

Qualities of Good Report

Steps in Writing Research Report

Analysis of the subject matter

Precautions for Writing Research Reports

Types of Research Report

Classification on the Basis of Information

Technical Report

Popular Report

Written Report

Oral Report

Methods of Collecting Data

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Development

Exploring the Research Report: What You Need to Know.

and writing

Learning Outcomes

The Research Report

Objectives of the Research Report T

Elements of the Written Report

Section I of the Research Report: Introduction

Transmittal Letter

Authorization Letter

Table of Contents

Executive Summary

Methodology

Section II of the Research Report: Body of the Report

Introduction

Limitations of the Study

Conclusions and Recommendations

Section III of the Research Report: Appendices