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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

• Topic: the overall purpose of the rhetoric
• Audience: this includes primary, secondary, and tertiary audiences
• Purpose: there are often more than one to consider
• Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

• Phronesis: skills and practical wisdom
• Arete: virtue
• Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

• Vivid description so the reader can imagine themselves in the situation
• Personal stories to create feelings of empathy
• Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

• 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
• 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
• 3) Genre: What type of writing is this?
• 4) Stance: What is the tone of the text? What position are they taking?
• 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

1: What is the Rhetorical Situation?

• Why is there a need or opportunity for persuasion?
• How do words and references help you identify the time and location?
• What are the rhetoric restraints?
• What historical occasions would lead to this text being created?

2: Who is the Author?

• How do they position themselves as an expert worth listening to?
• What is their ethos?
• Do they have a reputation that gives them authority?
• What is their intention?
• What values or customs do they have?

3: Who is it Written For?

• Who is the intended audience?
• How is this appealing to this particular audience?
• Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

• Can you summarize the key point of this rhetoric?
• What arguments are used?
• How has it developed a line of reasoning?

5: How is it Structured?

• What structure is used?
• How is the content arranged within the structure?

6: What Form is Used?

• Does this follow a specific literary genre?
• What type of style and tone is used, and why is this?
• Does the form used complement the content?
• What effect could this form have on the audience?

7: Is the Rhetoric Effective?

• Does the content fulfil the author’s intentions?
• Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

• Name the author of the text and the title of their work followed by the date in parentheses
• Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
• Briefly summarize the text in your own words
• Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

• Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
• Use quotations to prove the statements you make
• Explain why the writer used this approach and how successful it is
• Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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How to Write a Rhetorical Analysis Essay

3-minute read

• 22nd August 2023

A rhetorical analysis essay is a type of academic writing that analyzes how authors use language, persuasion techniques , and other rhetorical strategies to communicate with their audience. In this post, we’ll review how to write a rhetorical analysis essay, including:

• Understanding the assignment guidelines
• Introducing your essay topic
• Examining the rhetorical strategies
• Summarizing your main points

Keep reading for a step-by-step guide to rhetorical analysis.

What Is a Rhetorical Strategy?

A rhetorical strategy is a deliberate approach or technique a writer uses to convey a message and/or persuade the audience. A rhetorical strategy typically involves using language, sentence structure, and tone/style to influence the audience to think a certain way or understand a specific point of view. Rhetorical strategies are especially common in advertisements, speeches, and political writing, but you can also find them in many other types of literature.

1.   Understanding the Assignment Guidelines

Before you begin your rhetorical analysis essay, make sure you understand the assignment and guidelines. Typically, when writing a rhetorical analysis, you should approach the text objectively, focusing on the techniques the author uses rather than expressing your own opinions about the topic or summarizing the content. Thus, it’s essential to discuss the rhetorical methods used and then back up your analysis with evidence and quotations from the text.

2.   Introducing Your Essay Topic

Introduce your essay by providing some context about the text you’re analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis , which is your main point or argument about how and why the author uses rhetorical strategies. Try to avoid going into detail on any points or diving into specific examples – the introduction should be concise, and you’ll be providing a much more in-depth analysis later in the text.

3.   Examining the Rhetorical Strategies

In the body paragraphs, analyze the rhetorical strategies the author uses. Here are some common rhetorical strategies to include in your discussion:

●  Ethos : Establishing trust between the writer and the audience by appealing to credibility and ethics

●  Pathos : Appealing to the audience’s emotions and values

●  Logos : Employing logic, reason, and evidence to appeal to the reader

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●  Diction : Deliberately choosing specific language and vocabulary

●  Syntax : Structuring and arranging sentences in certain ways

●  Tone : Conveying attitude or mood in certain ways

●  Literary Devices : Using metaphors, similes, analogies , repetition, etc.

Keep in mind that for a rhetorical analysis essay, you’re not usually required to find examples of all of the above rhetorical strategies. But for each one you do analyze, consider how it contributes to the author’s purpose, how it influences the audience, and what emotions or thoughts it could evoke in the reader.

4.   Summarizing Your Main Points

In your conclusion , sum up the main points of your analysis and restate your thesis. Without introducing any new points (such as topics or ideas you haven’t already covered in the main body of your essay), summarize the overall impact that the author’s rhetorical strategies likely had on their intended audience.

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How to write a rhetorical analysis

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

• Step 1: Plan and prepare
• Step 2: Write your introduction
• Step 3: Write the body
• Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

• Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
• Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
• What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
• The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
• Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
• Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
• Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
• Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
• Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

• Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
• Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
• The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
• Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
• Imaging includes website and magazine advertisements, TV commercials, and the like.
• Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
• Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

• Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
• Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
• Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

• Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
• Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
• Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

• Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
• Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
• Audience . Here, you’ll identify who the audience or intended audience is.
• Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
• Subject . You’ll also need to identify the subject matter or topic of the text.
• Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

• What was the author’s intention?
• Who was the intended audience?
• What is the author’s argument?
• What strategies does the author use to build their argument and why do they use those strategies?
• What appeals the author uses to convince and persuade the audience?
• What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

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How to Write the AP Lang Rhetorical Analysis Essay (With Example)

November 27, 2023

Feeling intimidated by the AP Lang Rhetorical Analysis Essay? We’re here to help demystify. Whether you’re cramming for the AP Lang exam right now or planning to take the test down the road, we’ve got crucial rubric information, helpful tips, and an essay example to prepare you for the big day. This post will cover 1) What is the AP Lang Rhetorical Analysis Essay? 2) AP Lang Rhetorical Analysis Rubric 3) AP Lang Rhetorical Analysis: Sample Prompt 4) AP Lang Rhetorical Analysis Essay Example 5)AP Lang Rhetorical Analysis Essay Example: Why It Works

What is the AP Lang Rhetorical Analysis Essay?

The AP Lang Rhetorical Analysis Essay is one of three essays included in the written portion of the AP English Exam. The full AP English Exam is 3 hours and 15 minutes long, with the first 60 minutes dedicated to multiple-choice questions. Once you complete the multiple-choice section, you move on to three equally weighted essays that ask you to synthesize, analyze, and interpret texts and develop well-reasoned arguments. The three essays include:

Synthesis essay: You’ll review various pieces of evidence and then write an essay that synthesizes (aka combines and interprets) the evidence and presents a clear argument. Read our write up on How to Write the AP Lang Synthesis Essay here.

Argumentative essay: You’ll take a stance on a specific topic and argue your case.

Rhetorical essay: You’ll read a provided passage, then analyze the author’s rhetorical choices and develop an argument that explains why the author made those rhetorical choices.

AP Lang Rhetorical Analysis Rubric

The AP Lang Rhetorical Analysis Essay is graded on just 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . At a glance, the rubric categories may seem vague, but AP exam graders are actually looking for very particular things in each category. We’ll break it down with dos and don’ts for each rubric category:

Thesis (0-1 point)

There’s nothing nebulous when it comes to grading AP Lang Rhetorical Analysis Essay thesis. You either have one or you don’t. Including a thesis gets you one point closer to a high score and leaving it out means you miss out on one crucial point. So, what makes a thesis that counts?

• Make sure your thesis argues something about the author’s rhetorical choices. Making an argument means taking a risk and offering your own interpretation of the provided text. This is an argument that someone else might disagree with.
• A good test to see if you have a thesis that makes an argument. In your head, add the phrase “I think that…” to the beginning of your thesis. If what follows doesn’t logically flow after that phrase (aka if what follows isn’t something you and only you think), it’s likely you’re not making an argument.
• Avoid a thesis that merely restates the prompt.
• Avoid a thesis that summarizes the text but does not make an argument.

Evidence and Commentary (0-4 points)

This rubric category is graded on a scale of 0-4 where 4 is the highest grade. Per the AP Lang Rhetorical Analysis rubric, to get a 4, you’ll want to:

• Include lots of specific evidence from the text. There is no set golden number of quotes to include, but you’ll want to make sure you’re incorporating more than a couple pieces of evidence that support your argument about the author’s rhetorical choices.
• Make sure you include more than one type of evidence, too. Let’s say you’re working on your essay and have gathered examples of alliteration to include as supporting evidence. That’s just one type of rhetorical choice, and it’s hard to make a credible argument if you’re only looking at one type of evidence. To fix that issue, reread the text again looking for patterns in word choice and syntax, meaningful figurative language and imagery, literary devices, and other rhetorical choices, looking for additional types of evidence to support your argument.
• After you include evidence, offer your own interpretation and explain how this evidence proves the point you make in your thesis.
• Don’t summarize or speak generally about the author and the text. Everything you write must be backed up with evidence.
• Don’t let quotes speak for themselves. After every piece of evidence you include, make sure to explain your interpretation. Also, connect the evidence to your overarching argument.

Sophistication (0-1 point)

In this case, sophistication isn’t about how many fancy vocabulary words or how many semicolons you use. According to College Board , one point can be awarded to AP Lang Rhetorical Analysis essays that “demonstrate sophistication of thought and/or a complex understanding of the rhetorical situation” in any of these three ways:

• Explaining the significance or relevance of the writer’s rhetorical choices.
• Explaining the purpose or function of the passage’s complexities or tensions.
• Employing a style that is consistently vivid and persuasive.

Note that you don’t have to achieve all three to earn your sophistication point. A good way to think of this rubric category is to consider it a bonus point that you can earn for going above and beyond in depth of analysis or by writing an especially persuasive, clear, and well-structured essay. In order to earn this point, you’ll need to first do a good job with your thesis, evidence, and commentary.

• Focus on nailing an argumentative thesis and multiple types of evidence. Getting these fundamentals of your essay right will set you up for achieving depth of analysis.
• Explain how each piece of evidence connects to your thesis.
• Spend a minute outlining your essay before you begin to ensure your essay flows in a clear and cohesive way.
• Steer clear of generalizations about the author or text.
• Don’t include arguments you can’t prove with evidence from the text.
• Avoid complex sentences and fancy vocabulary words unless you use them often. Long, clunky sentences with imprecisely used words are hard to follow.

AP Lang Rhetorical Analysis: Sample Prompt

The sample prompt below is published online by College Board and is a real example from the 2021 AP Exam. The prompt provides background context, essay instructions, and the text you need to analyze. For sake of space, we’ve included the text as an image you can click to read. After the prompt, we provide a sample high scoring essay and then explain why this AP Lang Rhetorical Analysis essay example works.

Suggested time—40 minutes.

(This question counts as one-third of the total essay section score.)

On February 27, 2013, while in office, former president Barack Obama delivered the following address dedicating the Rosa Parks statue in the National Statuary Hall of the United States Capitol building. Rosa Parks was an African American civil rights activist who was arrested in 1955 for refusing to give up her seat on a segregated bus in Montgomery, Alabama. Read the passage carefully. Write an essay that analyzes the rhetorical choices Obama makes to convey his message.

In your response you should do the following:

• Respond to the prompt with a thesis that analyzes the writer’s rhetorical choices.
• Select and use evidence to support your line of reasoning.
• Explain how the evidence supports your line of reasoning.
• Demonstrate an understanding of the rhetorical situation.
• Use appropriate grammar and punctuation in communicating your argument.

AP Lang Rhetorical Analysis Essay Example

In his speech delivered in 2013 at the dedication of Rosa Park’s statue, President Barack Obama acknowledges everything that Parks’ activism made possible in the United States. Telling the story of Parks’ life and achievements, Obama highlights the fact that Parks was a regular person whose actions accomplished enormous change during the civil rights era. Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did.

Although it might be a surprising way to start to his dedication, Obama begins his speech by telling us who Parks was not: “Rosa Parks held no elected office. She possessed no fortune” he explains in lines 1-2. Later, when he tells the story of the bus driver who threatened to have Parks arrested when she refused to get off the bus, he explains that Parks “simply replied, ‘You may do that’” (lines 22-23). Right away, he establishes that Parks was a regular person who did not hold a seat of power. Her protest on the bus was not part of a larger plan, it was a simple response. By emphasizing that Parks was not powerful, wealthy, or loud spoken, he implies that Parks’ style of activism is an everyday practice that all of us can aspire to.

AP Lang Rhetorical Analysis Essay Example (Continued)

Even though Obama portrays Parks as a demure person whose protest came “simply” and naturally, he shows the importance of her activism through long lists of ripple effects. When Parks challenged her arrest, Obama explains, Martin Luther King, Jr. stood with her and “so did thousands of Montgomery, Alabama commuters” (lines 27-28). They began a boycott that included “teachers and laborers, clergy and domestics, through rain and cold and sweltering heat, day after day, week after week, month after month, walking miles if they had to…” (lines 28-31). In this section of the speech, Obama’s sentences grow longer and he uses lists to show that Parks’ small action impacted and inspired many others to fight for change. Further, listing out how many days, weeks, and months the boycott lasted shows how Parks’ single act of protest sparked a much longer push for change.

To further illustrate Parks’ impact, Obama incorporates Biblical references that emphasize the importance of “that single moment on the bus” (lines 57-58). In lines 33-35, Obama explains that Parks and the other protestors are “driven by a solemn determination to affirm their God-given dignity” and he also compares their victory to the fall the “ancient walls of Jericho” (line 43). By of including these Biblical references, Obama suggests that Parks’ action on the bus did more than correct personal or political wrongs; it also corrected moral and spiritual wrongs. Although Parks had no political power or fortune, she was able to restore a moral balance in our world.

Toward the end of the speech, Obama states that change happens “not mainly through the exploits of the famous and the powerful, but through the countless acts of often anonymous courage and kindness” (lines 78-81). Through carefully chosen diction that portrays her as a quiet, regular person and through lists and Biblical references that highlight the huge impacts of her action, Obama illustrates exactly this point. He wants us to see that, just like Parks, the small and meek can change the world for the better.

AP Lang Rhetorical Analysis Essay Example: Why It Works

We would give the AP Lang Rhetorical Analysis essay above a score of 6 out of 6 because it fully satisfies the essay’s 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . Let’s break down what this student did:

The thesis of this essay appears in the last line of the first paragraph:

“ Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did .”

This student’s thesis works because they make a clear argument about Obama’s rhetorical choices. They 1) list the rhetorical choices that will be analyzed in the rest of the essay (the italicized text above) and 2) include an argument someone else might disagree with (the bolded text above).

Evidence and Commentary:

This student includes substantial evidence and commentary. Things they do right, per the AP Lang Rhetorical Analysis rubric:

• They include lots of specific evidence from the text in the form of quotes.
• They incorporate 3 different types of evidence (diction, long lists, Biblical references).
• After including evidence, they offer an interpretation of what the evidence means and explain how the evidence contributes to their overarching argument (aka their thesis).

Sophistication

This essay achieves sophistication according to the AP Lang Rhetorical Analysis essay rubric in a few key ways:

• This student provides an introduction that flows naturally into the topic their essay will discuss. Before they get to their thesis, they tell us that Obama portrays Parks as a “regular person” setting up their main argument: Obama wants all regular people to aspire to do good in the world just as Rosa Parks did.
• They organize evidence and commentary in a clear and cohesive way. Each body paragraph focuses on just one type of evidence.
• They explain how their evidence is significant. In the final sentence of each body paragraph, they draw a connection back to the overarching argument presented in the thesis.
• All their evidence supports the argument presented in their thesis. There is no extraneous evidence or misleading detail.
• They consider nuances in the text. Rather than taking the text at face value, they consider what Obama’s rhetorical choices imply and offer their own unique interpretation of those implications.
• In their final paragraph, they come full circle, reiterate their thesis, and explain what Obama’s rhetorical choices communicate to readers.
• Their sentences are clear and easy to read. There are no grammar errors or misused words.

AP Lang Rhetorical Analysis Essay—More Resources

Looking for more tips to help your master your AP Lang Rhetorical Analysis Essay? Brush up on 20 Rhetorical Devices High School Students Should Know and read our Tips for Improving Reading Comprehension . If you’re ready to start studying for another part of the AP English Exam, find more expert tips in our How to Write the AP Lang Synthesis blog post.

Considering what other AP classes to take? Read up on the Hardest AP Classes .

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Christina Wood

Christina Wood holds a BA in Literature & Writing from UC San Diego, an MFA in Creative Writing from Washington University in St. Louis, and is currently a Doctoral Candidate in English at the University of Georgia, where she teaches creative writing and first-year composition courses. Christina has published fiction and nonfiction in numerous publications, including The Paris Review , McSweeney’s , Granta , Virginia Quarterly Review , The Sewanee Review , Mississippi Review , and Puerto del Sol , among others. Her story “The Astronaut” won the 2018 Shirley Jackson Award for short fiction and received a “Distinguished Stories” mention in the 2019 Best American Short Stories anthology.

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How to Write a Rhetorical Analysis Essay: Step-by-Step Guide with Examples

Ever wondered how politicians and advertisers captivate their audience? Rhetorical analysis essays invite you to dissect and examine the persuasive techniques used by speakers and authors to sway their audience. In this blog post, you’ll embark on a journey to understand the purpose and components of rhetorical analysis essays, explore Aristotle’s rhetorical triangle, and learn how to write a rhetorical analysis essay that evaluates the effectiveness of persuasive techniques in various texts.

Table of Contents

Key Takeaways

• Rhetorical analysis is the process of critically evaluating an author’s argument and persuasive techniques.
• Crafting a rhetorical analysis essay requires careful research, planning, structuring and evaluation of text’s persuasive strategies.
• Analyses should include examining ethos, pathos & logos to identify strengths/weaknesses in order to assess its overall effectiveness.

What Rhetorical Analysis Essays Are?

A rhetorical analysis essay, often assigned in AP English Language courses, delves into a writer’s, speaker’s, or even a cartoonist’s persuasive techniques, offering you an opportunity to assess their ability to sway their audience. To write a rhetorical analysis, you’ll need to examine Aristotle’s rhetorical triangle, which consists of ethos, pathos, and logos. This type of essay allows you to dissect the author’s intentions, strategies, and appeals, providing a comprehensive understanding of the text’s persuasive power through an actual analysis.

Typically structured with an introduction, body, and conclusion, a rhetorical analysis essay presents your thesis and breaks down the chosen text into sections, analyzing how each part persuades, informs, or entertains the reader. By exploring key rhetorical concepts and the use of moral arguments, you’ll not only evaluate the effectiveness of the author’s techniques, but also bolster your assessment with specific examples.

Defining Rhetorical Analysis

Rhetorical analysis is the art of deconstructing a text to uncover the techniques and elements employed by the author to persuade their audience. A successful rhetorical analysis essay requires you to understand and examine the rhetorical situation, which includes:

• The audience
• The purpose
• The context
• The constraints

By recognizing the objectives, methods, and appeals to the audience, you’ll be able to construct a solid essay that effectively analyzes the text and its persuasive power.

Adapting the standard essay format for a rhetorical analysis essay involves incorporating an evaluation of the text’s rhetorical strategies within the body of the essay. This includes analyzing the author’s argument, the evidence employed to support it, and the overall effectiveness of the argument. Proper citations are essential to support your analysis and demonstrate your understanding of the text and its context.

The Role of Persuasion

In rhetorical analysis, persuasion plays a crucial role as it examines how the author uses language to influence the audience. Persuasive techniques, such as emotional language, appeals to the audience’s values and beliefs, and logical arguments, can significantly impact the audience’s perception of the text and increase the likelihood of accepting the author’s perspective or taking action upon their argument.

Assessing the efficacy of persuasive techniques involves examining the extent to which they influence the audience and support the author’s argument. By delving into the author’s intentions and the rhetorical strategies employed, you’ll develop a deeper understanding of the text and its persuasive power, enabling you to create a well-rounded, insightful rhetorical analysis essay.

Crafting Your Rhetorical Analysis Essay

Crafting a compelling rhetorical analysis essay involves diligent planning, research, and structuring in the realm of academic writing. By assembling information, evaluating the appeals, recognizing style selections and details, and constructing an analysis, you can create an engaging introduction, thesis, body text, and conclusion that effectively evaluates the text’s persuasive techniques.

The most essential element of a rhetorical analysis essay is the critical analysis. This includes understanding the text, its rhetorical strategies, and the context in which it was written. By familiarizing yourself with the text and its context, you’ll be better equipped to plan and structure your essay, ensuring that your analysis is insightful and well-rounded.

Planning and Research

Before diving into the writing process, it is crucial to thoroughly understand the text being examined and its context. Investigating the text in greater detail and reflecting on the rhetorical circumstances will allow you to recognize the rhetorical strategies employed by the author, as well as organize your ideas and thoughts for a well-structured essay.

Planning and research are essential steps in crafting a successful rhetorical analysis essay. By comprehending the text, the author’s intentions, and the rhetorical strategies used, you’ll be better equipped to create a compelling essay that effectively analyzes and evaluates the text’s persuasive power.

Structuring Your Essay

A well-structured rhetorical analysis essay typically consists of an introduction, body, and conclusion. Adapting the standard essay format for a rhetorical analysis essay involves incorporating an evaluation of the text’s rhetorical strategies within the body of the essay, including an analysis of the author’s argument, the evidence employed to support it, and the overall effectiveness of the argument.

Proper citations are essential in a rhetorical analysis essay to support your analysis and demonstrate your understanding of the text and its context. In your rhetorical analysis conclusion, synthesize the points articulated in the main body of the essay and communicate a compelling concluding statement that discusses the influence the text has on the audience(s) and broader society.

Writing Tips and Techniques

Creating engaging content for your rhetorical analysis essay involves the following steps:

• Use proper citations to support your analysis.
• Proofread your work to ensure clarity and coherence.
• Analyze the text by considering the author’s argument, the evidence used, and the overall effectiveness of the argument.
• Identify the rhetorical strategies employed in the text.
• Formulate a concise thesis statement to guide your analysis and evaluation of persuasive techniques.

Also, consider reading the text multiple times, looking for the author’s main points, the structure of the text, and any rhetorical devices used. This will allow you to better understand the text and its persuasive power, ensuring that your analysis is insightful and well-rounded.

Analyzing Rhetorical Strategies

Ethos, pathos, and logos are the three primary rhetorical strategies used in persuasive writing. Ethos appeals to the writer’s credibility, pathos appeal to the audience’s emotions, and logos utilize evidence and reasoning to form arguments. Understanding these strategies and how they are employed in the text is crucial for a comprehensive rhetorical analysis.

By examining the author’s intentions, the rhetorical strategies employed, and the context in which the text was written, you can effectively analyze the text and its persuasive power. This will enable you to create a well-rounded, insightful rhetorical analysis essay that evaluates the effectiveness of the author’s persuasive techniques.

Ethos: Establishing Credibility

Ethos refers to how the writer establishes ethos through their character, disposition, and core values, creating an ethical appeal, in addition to their expertise and knowledge in the subject matter. Establishing credibility is essential in generating appeal and shaping the audience’s understanding of the text. Examples of ethos include the author’s reputation, credentials, and expertise in the subject area.

In your rhetorical analysis essay, examine how the author establishes credibility through their character, values, and expertise. This will provide you with a deeper understanding of the text’s persuasive power and help you evaluate the effectiveness of the author’s ethos in appealing to their audience.

Pathos: Emotional Appeal

Pathos, also known as pathetic appeal, elicits an emotional response from the audience, making it a powerful persuasive technique. In rhetorical analysis, the focus is on how the author uses emotional language, personal anecdotes, and vivid imagery to evoke emotions in their audience and persuade them. Examples of pathos in persuasive writing include passionate language, personal stories, and vivid imagery that appeal to the audience’s emotions.

When evaluating the pathos in a rhetorical analysis essay, consider how the author evokes emotions in the audience and the effectiveness of these emotional appeals. By assessing the author’s use of pathos, you can determine the persuasive power of the text and evaluate the impact of the emotional appeals on the audience.

Logos: Logical Argument

Logos, also known as logical appeal, is the use of reasoned arguments to persuade an audience. Authors employ logic and evidence to construct a persuasive argument by:

• Furnishing facts and evidence to back up their assertions
• Utilizing logical reasoning to draw inferences
• Utilizing analogies and metaphors to elucidate their points
• Considering the moral argument when presenting their case

In a rhetorical analysis essay, evaluate the author’s use of logos by examining the logical arguments and evidence presented in the text. Consider the author’s argument, the evidence employed to support it, and the overall effectiveness of the argument when analyzing the text’s persuasive power.

By understanding the author’s use of logos and its impact on the audience, you’ll be better equipped to evaluate the effectiveness of the logical arguments and their role in the text’s persuasive power.

Evaluating the Effectiveness of Rhetorical Techniques

Assessing the effectiveness of rhetorical techniques is crucial in understanding their impact on the audience and determining when it is more suitable to employ one technique over another. By examining the context and audience of the text, you can evaluate the efficacy of the rhetorical strategies employed and discern their strengths and weaknesses.

Understanding the text’s purpose, intended audience, and constraints is essential in evaluating its effectiveness. By considering the audience’s values, beliefs, and experiences, you can better assess the efficacy of the rhetorical strategies employed and create a well-rounded, insightful rhetorical analysis essay.

Identifying Strengths and Weaknesses

Conducting an analysis of the rhetorical mode of the essay allows you to identify the advantages and disadvantages of the rhetorical strategies employed. By examining the author’s use of ethos, pathos, and logos, you can determine which strategies are most effective and which may be lacking.

In your rhetorical analysis essay, focus on:

• Identifying the strengths and weaknesses of the rhetorical strategies used in the text
• This will provide you with a comprehensive understanding of the text’s persuasive power
• Help you evaluate the effectiveness of the author’s persuasive techniques.

Considering Context and Audience

Contemplating the environment and audience of a writing piece is critical in making informed writing decisions and evaluating the effectiveness of rhetorical strategies. By analysing the rhetorical situation, which consists of:

By analyzing the structure, including the body paragraphs, you can better understand the text and its persuasive power.

When assessing the efficacy of rhetorical strategies, it is essential to consider the audience’s values, beliefs, and experiences. By taking into account the context and audience of the text, you can create a well-rounded, insightful rhetorical analysis essay that effectively evaluates the text’s persuasive power.

Examples and Case Studies

To demonstrate how to effectively analyze and evaluate persuasive techniques, let’s analyze a successful rhetorical analysis essay. In this essay, the author examines a political speech, focusing on the speaker’s use of ethos, pathos, and logos to persuade the audience. By identifying the rhetorical strategies employed in the speech and evaluating their effectiveness, the author provides a comprehensive understanding of the speech’s persuasive power.

Through this example, you can see how a well-rounded rhetorical analysis essay effectively analyzes and evaluates the text’s persuasive techniques. By understanding the text, its rhetorical strategies, and the context in which it was written, you’ll be better equipped to create a compelling essay that effectively evaluates the text’s persuasive power.

Frequently Asked Questions

What are the 3 parts of rhetorical analysis.

Rhetorical analysis involves an examination of the appeals of ethos, pathos, and logos within a text. Through these three lenses, a greater understanding of the message and its effects can be gained.

By analyzing the text through these three lenses, readers can gain a better understanding of the message and its effects. This can help them better comprehend the text and its implications. Additionally, it can also work.

What are the 4 steps to making a rhetorical analysis?

To write a rhetorical analysis, one should consider the rhetorical situation and the claims, supports, and warrants used; identify style choices and details; plan and prepare; then write an introduction, body, and conclusion.

The rhetorical situation includes the author, audience, purpose, and context of the text. Claims are the main points the author is trying to make. Supports are the evidence used to back up the claims. Warrants are the assumptions that connect the claims and supports.

Style choices and choices.

How to write a good thesis for a rhetorical analysis essay?

A good thesis for a rhetorical analysis essay should be concise yet make a strong argument, include the author’s purpose and intended effect on the audience, and use formal language.

It should be clear and direct, and should not be too long or too short. It should also be specific and focused, and should not be too general or too vague. Finally, it should be well-structured and organized, and should be easy to use.

How can I adapt the standard essay format for a rhetorical analysis essay?

To adapt the standard essay format for a rhetorical analysis essay, focus on evaluating the text’s rhetorical strategies within the body of the essay and use a formal tone.

Make sure to include a clear conclusion in the first sentence without introducing any unnecessary content.

What is the importance of understanding the text and its context before starting the writing process?

Understanding the text and its context prior to starting the writing process is essential in order to ensure that an analysis is accurate and all-encompassing. It also allows for a more effective evaluation of the persuasive power of the text.

By breaking the text into paragraphs, readers can more easily follow the argument and understand the points being made. This makes the text easier to read and more persuasive.

In conclusion, rhetorical analysis essays offer a unique opportunity to dissect and examine the persuasive techniques used by authors and speakers to sway their audience.

By understanding the purpose and components of rhetorical analysis essays, exploring Aristotle’s rhetorical triangle, and learning how to craft a compelling essay that evaluates the effectiveness of persuasive techniques in various texts, you’ll be well-equipped to create a well-rounded, insightful rhetorical analysis essay that effectively analyzes and evaluates the text’s persuasive power.

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How to Write a Rhetorical Analysis Essay

Published by Grace Graffin at August 22nd, 2021 , Revised On August 22, 2023

“In a rhetorical analysis essay , the author analyses the text rhetorically. A rhetorical analysis essay exploits figures of speech to have a compelling or persuasive effect on the audience.”

This means that it looks at how the author says what they are saying rather than what they are saying. In a nutshell, a literary analysis essay explores the techniques, goals, and appeals to the readers.

The  structure  of a rhetorical analysis essay is similar to that of an  argumentative essay . It starts by making a bold claim to hook the readers and present the  thesis statement  in the  introduction  section. The  main body  discusses the text, and the  conclusion  chapter wraps it all up.

This article explains the important conceptions of rhetorical writing and provides tips on writing a first-class rhetorical analysis essay.

The Key Concepts of Rhetoric

Rhetoric is the art of effective or persuasive writing, especially the exploitation of figures of speech and other compositional techniques to figure out how they are designed to persuade the readers. Here are a few important rhetoric concepts that you should know about.

Text and Context

When analysing text in terms of rhetoric, a text is not necessarily a piece of writing but a piece of information that needs to be analysed. This means that a text can be a piece of writing, an advertisement, a speech, or a sarcastic image.

So, in rhetoric, you will examine not only the language but also the visual components of the piece of information. Take into consideration all the elements surrounding the text, including the information about the author (or creator, designer, maker, etc.), the audience the text was developed for, and where, when, and why the text was developed.

Keeping these elements of the text in mind can help you produce an informed rhetorical analysis essay. For example, the iconic “I Have a Dream” speech from Martin Luther King, Jr.’s’ remains one of the most powerful and influential speeches. However, a person who doesn’t know the civil rights movements’ context will not understand its power.

Appeals: Logos, Ethos, Pathos

It is the appeals that enable the author to persuade the readers. The three rhetoric appeals, including logos, ethos, and pathos, were defined by famous philosopher Aristotle and referred to as the rhetoric triangle.

Logos , also known as logical appeal, is the most popular approach to making an argument in academic writing. In rhetoric, it refers to the use of reasoned arguments to convince the audience.

Ethos , also called the ethical appeal, is about the writer painting themselves as a subject expert. For example, if you are making an argument about the quality of distance education, then indicate your qualifications to show you are an expert in the field of education. Similarly, if you are arguing for the moral permissibility of after-birth abortion, then you could present yourself as a medical expert to enhance your authority and authenticity.

Pathos , also called the pathetic appeal, evokes the readers’ emotions of anger, love, sympathy, or hate. It involves the use of vivid imagery and emotional speaking to try to induce the audience’s emotions.

All three appeals are essential aspects of rhetoric. The author can use one or all three of them to persuade the readers.

Claims, Supports, and Warrants

Rhetoric always aims to express an argument, whether the readers must deduce one (e.g. from a sarcastic text) or the author clearly and logically defines one. The arguments involve claims, supports, and warrants.

A claim is a bold statement that the author expresses to grab the attention of the readers. The argument can be made out of one single claim or out of several. Claims are generally overtly specified, but they may also just be implied in some kinds of text.

Each claim needs support, which could be anything that enables the author to persuade the audience. These may appear in the form of hard evidence or responsive appeals.

Claims need support, and the warrant act as a bridge between them. A warrant takes the form of an assumption or logic. The warrant may not be stated outside the boundaries of formal argumentation – the author shoulders the readers will recognise the connection between the claim and the support. Still, it would help if you aimed to establish the implied warranty.

For example, consider the following rhetorical statement:

Rhetoric Statement

Both teams were missing their star performers; the crowd was not entertained.

We can see a claim and support in the above statement, but the warrant is not apparent. It is up to the readers to assume the warrant implied in the statement. For example, the warrant in the above statement assumes that the presence of star performers in the two teams would have entertained the crowd. Depending on the individual reader’s assumption, they may or may not be convinced by this argument.

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How to Analyse the Text?

The rhetoric analysis is all about reviewing the text in detail and raising questions to figure out the real meaning and aim behind it. Avoid selecting concepts in advance and applying them to the text. Here are some questions that you should ask:

• Who is the author of the text? What is their background?
• What is the purpose of the text?
• Did the author discuss a range of topics or focus solely on the key claims made in the text?
• Did the author use emotional appeals (sympathy, anger, love) to persuade the readers?
• What tone did they take? Formal or informal? Imposing or personal?
• Who was the targeted audience? Did the author successfully reach and convince their desired audience?
• What is the nature of the support provided by the author?

By finding answers to these questions, you can successfully establish the rhetorical devices used in the text. Rather than cramming in every rhetoric device you can think of – it would be appropriate to consider the ones that directly relate to the text.

You will find below information on how to write different parts of a rhetorical analysis.

How to Write the Introduction of your Rhetorical Analysis?

The introduction of a rhetoric analysis starts with a bold opening statement. It then provides background information pertaining to the text, such as what and who the text is for, and expresses the thesis statement.

Here is an example of a rhetoric analysis introduction.

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How to Write a Rhetorical Analysis Essay

A rhetorical analysis essay requires you to write about an author’s writing. In other words, in a rhetorical analysis essay, you write about the way an author uses words to influence or persuade an audience to do or think something.

A rhetorical analysis essay explains how the parts of a text work together to persuade, entertain, or inform an audience.

When writing a rhetorical analysis, you are not writing a summary nor are you writing about whether or not you agree with the argument. Instead, you’re discussing  how  the author makes that argument and whether or not the approach used is successful.

In order to write a coherent and grade-winning rhetorical analysis essay, before you write, you need to make evident to yourself what you know about what you need to analyze (the text that you read and now have to analyze).

How to Write a Rhetorical Analysis

To begin, let’s discuss the definition of a rhetorical analysis essay. This form of essay writing, common in an academic context, encourages students to engage with a communication by offering a thoughtful critique. Although most rhetorical essays analyze a piece of nonfiction writing, this style may also be used to discuss the persuasive techniques used by advertisers, filmmakers, and others. The goal of a person writing a rhetorical analysis is not to persuade or summarize; instead, the author aims to provide an insightful analysis of the rhetorical strategies used in the original work. 

In order to write a successful rhetorical essay, you must:

• Identify the author, work, and intended audience
• Provide historical or social context for the work
• Identify the author’s main argument and any supporting arguments
• Identify some of the rhetorical strategies that the author uses to support his or her arguments
• Give examples of rhetorical strategies
• Identify rhetorical appeals to egos , logos , and pathos
• Define the author’s assumptions
• Include a strong thesis

Let’s take a closer look at each of these elements. 

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Identify the Author, Work, and Intended Audience

In most rhetorical analysis essays, the writer introduces the source material that they plan to analyze within the introductory paragraph. Usually, the source author’s name and title of the source material appears in the first sentence of the essay. Often, the writer provides some information about the author’s accomplishments, such as prizes or awards. In the introductory paragraph, summarizing the medium and the target audience for the work can also be helpful. For instance, if you analyze a TV commercial, you might say that it aired from 1971-1973 on daytime television that catered to female viewers.

Provide Historical or Social Context for the Work

In the introduction of your essay, it may be helpful to provide additional information about the author’s credibility, notable information about the writing process, or any other historical or social context that might be necessary to understand the work. As an example, if the author published this essay as part of a larger work, you might want to mention some of the other works published as part of that anthology. Similarly, if an author refers to contemporary political events within a work, an effective rhetorical analysis should summarize those events for readers. 

Identify the Author’s Main Argument and Any Supporting Arguments

Before you write the body of the essay, you should examine the source material and identify the author’s main argument. Next, you should think about any supporting arguments that the author uses to bolster the main argument. If you’re analyzing an essay, it may be helpful to make an outline of the essay, highlighting the main thesis and topic sentences. Next, think about the evidence the author relies on to build each supporting argument. 

Identify the Rhetorical Strategies

As you look at source material, think about the persuasive techniques that further the author’s purpose. At this phase, you should be looking beyond what the original communication states. Instead, you should think about how the author utilizes the tools of the medium to underscore each argument. Rhetorical techniques will differ, depending on the medium. In an essay analyzing a newspaper editorial, you might look for ways that the author’s writing style reinforces his or her ideas. For example, think about how the writer uses the following rhetorical devices:

• Punctuation

On the other hand, when you analyze a magazine advertisement, you might explain how the advertiser uses:

• Juxtaposition
• Point of View
• Airbrushing
• Image Flattening

Give Examples of Rhetorical Strategies

For each rhetorical strategy, try to identify a specific example. For the written word, you can provide examples in the form of quotations or paraphrases. For other mediums, try to describe the example as clearly as possible. For instance, you might describe a particular shot in a film, giving details about the composition, duration, and timestamp. In this way, a reader could easily identify and review the shot for themselves. 

Identify Rhetorical Appeals

Most rhetorical analyses connect individual strategies to a larger purpose within the communication. To build an effective argument, most source authors must appeal to ethos , logos , and pathos within a communication. Ethos refers to building credibility. For instance, any devices that bolster the author’s authority, such as a polished presentation or a five-star rating, may help persuade the reader that the author has a credible argument. An appeal to logos aims to persuade the audience through logic. The author may cite fact-based evidence, such as historical documents or statistics, that support his or her claim. Lastly, appeals to pathos prompt an emotional response. Examples may include personal stories, emotional language, or attempts to shock the audience. Many well-written essays do not address the classical rhetorical appeals directly, but a thorough knowledge of these persuasive techniques can enrich rhetorical analysis.

Define the Author’s Assumptions

In order to produce an original analysis, students may find it helpful to explicitly state any warrants, or assumptions, that the author uses to connect his or her claim to the evidence. While authors often leave readers to infer the relationship between the argument and the evidence, students may be able to provide rich analysis by stating any assumptions plainly. In some cases, the backing for a particular warrant may be insufficient or outdated. Sophisticated analyses should point out any unstated assumptions that are no longer valid. 

Include a Strong Thesis

After assembling all the elements of a rhetorical analysis, use critical thinking to identify the best way to frame your arguments. For example, you may decide to address each section of a short essay in chronological order, beginning with the essay’s introduction and ending with the conclusion. In contrast, you may want to discuss one rhetorical device at a time. As a third option, you may want to organize your analysis in terms of the emotional appeals, logical appeals, and pathetic appeals. 

No matter how you decide to structure your essay, you should construct a strong thesis statement that previews your organizational structure and main argument. The thesis should provide you with a roadmap as you write your essay. Then, each body paragraph builds on the thesis by including a topic sentence, a supporting argument, and evidence or examples. As with any other research paper or essay, be sure to end your rhetorical analysis with a compelling conclusion. In the conclusion of your essay, restate your thesis and summarize your arguments. 

• https://miamioh.edu/hcwe/handouts/rhetorical-analyses/index.html
• https://pressbooks.ulib.csuohio.edu/csu-fyw-rhetoric/chapter/what-is-rhetorical-analysis/
• https://writingcenter.tamu.edu/Students/Writing-Speaking-Guides/Alphabetical-List-of-Guides/Academic-Writing/Analysis/Rhetorical-Analysis#:~:text=A%20rhetorical%20analysis%20is%20an,to%20persuade%2C%20entertain%20or%20inform.
• https://owl.excelsior.edu/wp-content/uploads/sites/2/2018/05/SampleRhetoricalAnalysis.pdf
• https://tutorial.dasa.ncsu.edu/wp-content/uploads/sites/29/2015/06/RhetoricalAnalysis.pdf

Kari Lisa Johnson

I’m an award-winning playwright with a penchant for wordplay. After earning a perfect score on the Writing SAT, I worked my way through Brown University by moonlighting as a Kaplan Test Prep tutor. I received a BA with honors in Literary Arts (Playwriting)—which gave me the opportunity to study under Pulitzer Prize-winner Paula Vogel. In my previous roles as new media producer with Rosetta Stone, director of marketing for global ventures with The Juilliard School, and vice president of digital strategy with Up & Coming Media, I helped develop the voice for international brands. From my home office in Maui, Hawaii, I currently work on freelance and ghostwriting projects.

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5: Rhetorical Analysis

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For many people, particularly those in the media, the term “rhetoric ” has a largely negative connotation. A political commentator, for example, may say that a politician is using “empty rhetoric” or that what that politician says is “just a bunch of rhetoric.” What the commentator means is that the politician’s words are lacking substance, that the purpose of those words is more about manipulation rather than meaningfulness. However, this flawed definition, though quite common these days, does not offer the entire picture or full understanding of a concept that is more about clearly expressing substance and meaning rather than avoiding them.

This chapter will clarify what rhetorical analysis means and will help you identify the basic elements of rhetorical analysis through explanation and example.

• 5.1: What is Rhetorical Analysis?
• 5.2: What is Rhetorical Situation?
• 5.3: What are the Basic Elements of Rhetorical Analysis?
• 5.4: Striking a Balance
• 5.5: Rhetorical Fallacies

How to Write a Compelling Rhetorical Analysis Essay: Tips and Techniques

Understanding the rhetorical situation, identify the speaker, analyze the audience, determine the purpose, dissecting the argument, identify the claims, evaluate the evidence, recognize the appeals, analyzing rhetorical devices, figurative language, tone and diction, organization and structure, writing the essay, crafting an introduction, developing body paragraphs, concluding the analysis, proofreading and revising, check for clarity, ensure coherence, polish your style, additional resources, sample rhetorical analysis essays, recommended books, helpful websites.

Writing a rhetorical analysis essay can seem like a daunting task, but with the right approach and techniques, you'll be able to master it in no time. In this blog post, we'll explore the essential steps to creating a compelling rhetorical analysis essay, from understanding the rhetorical situation to polishing your final draft. Get ready to impress your audience with your analytical skills!

Before diving into the analysis, it's important to grasp the rhetorical situation of the piece you're examining. This involves identifying the speaker, analyzing the audience, and determining the purpose of the text. By doing so, you'll gain a deeper understanding of the context in which the author is communicating, which will ultimately strengthen your rhetorical analysis essay.

First, determine who the speaker or author of the text is. This is the person responsible for crafting the argument and presenting it to the audience. Keep in mind that the speaker's background, experiences, and beliefs can influence the way they convey their message. Consider the following aspects:

• Expertise : Is the speaker an expert in the subject matter?
• Reputation : How is the speaker perceived by the audience?
• Personal values : What beliefs or values might the speaker hold that could impact their argument?

Next, consider the audience the speaker is addressing. Understanding who the intended readers or listeners are will help you discern what strategies the speaker employs to persuade them. When analyzing the audience, think about:

• Demographics : What are the age, gender, and cultural background of the target audience?
• Knowledge : What does the audience likely know about the subject matter?
• Attitudes : How might the audience feel about the topic?

Lastly, identify the purpose of the text. Understanding the speaker's goal will help you see how their argument is structured and what techniques they use to achieve that goal. The purpose can be to inform, persuade, or entertain, among other possibilities. Ask yourself:

• What is the main message or argument the speaker wants to convey?
• How does the speaker want the audience to feel or react?
• What outcome does the speaker hope to achieve with their argument?

Now that you have a solid grasp of the rhetorical situation, you're well-prepared to start dissecting the argument and analyzing the various rhetorical devices at play in your rhetorical analysis essay.

With a clear understanding of the rhetorical situation, you're now ready to dive into the heart of the text and dissect the argument itself. This involves identifying the claims the speaker makes, evaluating the evidence they provide, and recognizing the appeals they use to persuade the audience. Let's break down these components to help you create a well-rounded rhetorical analysis essay.

Start by pinpointing the speaker's main claims or assertions in their argument. Claims are the building blocks of the argument and are used to support the overall thesis or purpose. As you read or listen, look for statements that:

• Assert a fact or belief : The speaker presents a statement as true or false.
• Propose a solution : The speaker suggests a course of action to address a problem.
• Express a value judgment : The speaker evaluates something as good or bad, ethical or unethical.

Next, assess the evidence the speaker uses to support their claims. Strong evidence is crucial to a persuasive argument, so evaluating its quality and relevance is a key part of your rhetorical analysis essay. Consider the following questions when examining the evidence:

• Is the evidence relevant and directly related to the claim?
• Does the evidence come from credible and reliable sources?
• Is the evidence sufficient to support the claim, or are there gaps in the argument?

In a rhetorical analysis essay, it's essential to identify the appeals the speaker uses to persuade the audience. There are three main types of appeals—ethos, pathos, and logos—that you should be able to recognize:

• Ethos : Appeals to credibility and trustworthiness, often demonstrated by the speaker's expertise or character.
• Pathos : Appeals to emotions and values, often using vivid language and personal anecdotes to evoke a specific feeling in the audience.
• Logos : Appeals to logic and reason, often using facts, statistics, and rational arguments to convince the audience of the validity of the claim.

By dissecting the argument and understanding its components, you can better analyze the effectiveness of the speaker's strategies in your rhetorical analysis essay.

Beyond the argument itself, a rhetorical analysis essay should also examine the specific rhetorical devices the speaker employs to make their message more persuasive. These devices include figurative language, tone and diction, and organization and structure. Let's explore each of these categories and their significance in the analysis.

Figurative language is a powerful tool speakers use to convey complex ideas and emotions in a more relatable way. Some common forms of figurative language include metaphors, similes, and personification. When analyzing figurative language, consider:

• What images or comparisons does the speaker use?
• How do these images help convey the message or evoke a specific emotion?
• Do the images contribute to the overall effectiveness of the argument?

The speaker's tone and diction—the words they choose and the way they express themselves—can greatly influence the audience's perception of their argument. In your rhetorical analysis essay, pay attention to:

• The tone of the speaker's voice : Is it formal or informal? Serious or humorous? Angry or empathetic?
• The choice of words : Are they simple or complex? Concrete or abstract? Do they evoke specific emotions or values?
• The impact of tone and diction : How do these elements contribute to the overall persuasiveness of the argument?

Lastly, the organization and structure of the text or speech can also play a significant role in the persuasiveness of the argument. When examining this aspect for your rhetorical analysis essay, consider:

• The overall structure : Does the speaker follow a clear and logical progression of ideas? Are there smooth transitions between points?
• The use of examples and anecdotes : Are they well-placed and relevant to the argument? Do they help illustrate the speaker's points effectively?
• The impact of organization and structure : How do these elements contribute to the clarity and persuasiveness of the argument?

By exploring these rhetorical devices, you can gain a deeper understanding of the speaker's strategies and better assess their effectiveness in your rhetorical analysis essay.

Now that you've analyzed the rhetorical situation, dissected the argument, and examined the rhetorical devices, it's time to put it all together and write your rhetorical analysis essay. This section will guide you through crafting an introduction, developing body paragraphs, and concluding the analysis.

The introduction sets the stage for your rhetorical analysis essay. To write an engaging and informative introduction:

• Introduce the text or speech : Mention the title, author or speaker, and the context in which it was delivered.
• Provide a brief summary : Give a concise overview of the main argument and key points.
• State your thesis : Present your central argument or analysis, focusing on the speaker's rhetorical strategies and their effectiveness.

Remember, the introduction should be interesting and engaging, but also clear and concise, to set the tone for the rest of your essay.

Body paragraphs are the heart of your rhetorical analysis essay, where you'll present the evidence and analysis to support your thesis. To create effective body paragraphs:

• Focus on one main idea per paragraph : Each paragraph should discuss a single rhetorical device or aspect of the argument.
• Provide evidence : Use specific examples from the text or speech to support your analysis.
• Analyze the evidence : Explain how the examples demonstrate the speaker's rhetorical strategies and their effectiveness.
• Transition smoothly : Use clear transitions between paragraphs to maintain a logical flow throughout your essay.

By following these guidelines, you can create well-structured and cohesive body paragraphs that effectively support your thesis.

The conclusion is your final opportunity to leave a lasting impression on your reader and wrap up your rhetorical analysis essay. To write a strong conclusion:

• Restate your thesis : Briefly rephrase your central argument, showing how you've proven it through your analysis.
• Summarize your main points : Recap the key aspects of the argument and the rhetorical devices you've discussed.
• End with a broader implication : Explain the overall significance of the speaker's rhetorical strategies, and how they contribute to the audience's understanding or reaction to the argument.

By crafting a compelling conclusion, you'll leave your reader with a clear understanding of the speaker's rhetorical techniques and their impact on the argument.

Once you've written your rhetorical analysis essay, it's important to proofread and revise it to ensure clarity, coherence, and polish. This section will provide you with some tips on how to improve your essay during the revision process.

Make sure your essay is easy to read and understand. To check for clarity:

• Read your essay out loud : This can help you catch awkward phrasing, confusing sentences, or repetitive wording.
• Ensure your thesis is clear and concise : Your thesis should be easily identifiable and clearly state your main argument.
• Explain rhetorical terms and concepts : If you've used specific rhetorical terms, make sure you've provided clear definitions or explanations for your reader.

By checking for clarity, you'll ensure that your essay is easy to follow and effectively communicates your analysis.

Your essay should have a logical flow and be well-organized. To ensure coherence:

• Use transitions between paragraphs : Connect your ideas with clear and smooth transitions to maintain a logical flow throughout your essay.
• Follow a logical structure : Organize your essay in a way that presents your analysis in a clear and accessible manner.
• Stay focused on your thesis : Make sure each paragraph relates back to your central argument and contributes to proving it.

By ensuring coherence, you'll create an essay that is easy to follow and maintains a strong connection between your analysis and your thesis.

Finally, make sure your essay is well-written and free of errors. To polish your style:

• Check for grammar and punctuation errors : Use a grammar checker or carefully proofread your essay to catch any mistakes.
• Vary your sentence structure : Use a mix of short and long sentences, as well as different sentence structures, for a more engaging and dynamic writing style.
• Choose precise and concise language : Use specific and clear wording to effectively convey your analysis.

By polishing your style, you'll create a professional and polished essay that showcases your rhetorical analysis skills and impresses your reader.

Beyond the tips and techniques provided in this blog, there are many additional resources available to help you further develop your rhetorical analysis essay writing skills. Let's explore some of these resources, including sample essays, books, and helpful websites.

Reading sample rhetorical analysis essays can be a great way to learn more about the structure, style, and techniques employed in this type of essay. Look for samples from reputable sources, such as:

• College writing centers : Many college and university writing centers offer sample essays to help students understand different types of assignments.
• Writing guidebooks : Books on essay writing often include sample essays, which can be a valuable resource for learning how to craft a rhetorical analysis essay.
• Online writing communities : Websites and forums dedicated to writing can be a treasure trove of sample essays and constructive feedback from other writers.

By reviewing sample essays, you can gain a better understanding of what makes a successful rhetorical analysis essay and improve your own writing in the process.

There are several books available that can help you learn more about rhetorical analysis and improve your essay writing skills. Some recommended titles include:

• "The Elements of Rhetoric" by Ryan Weber : This book provides a comprehensive overview of rhetorical concepts and techniques, making it an excellent resource for anyone looking to improve their rhetorical analysis essay writing.
• "Style: Lessons in Clarity and Grace" by Joseph M. Williams and Joseph Bizup : This book offers guidance on writing with clarity and style, which can be particularly useful when crafting a rhetorical analysis essay.
• "They Say / I Say: The Moves That Matter in Academic Writing" by Gerald Graff and Cathy Birkenstein : This book provides practical advice on effectively structuring your essay and making persuasive arguments, both of which are crucial skills for a successful rhetorical analysis essay.

By studying these books, you can deepen your understanding of rhetorical analysis and hone your essay writing skills.

There are numerous websites that offer helpful resources for improving your rhetorical analysis essay writing skills. Some examples include:

• OWL at Purdue : Purdue University's Online Writing Lab (OWL) offers a wealth of information on essay writing, including guides to rhetorical analysis, grammar, and style.
• The Writing Center at the University of North Carolina at Chapel Hill : This website offers a variety of resources, including guides on rhetorical analysis, essay organization, and style.
• Grammarly : While not specifically focused on rhetorical analysis, Grammarly offers a powerful grammar and style checker that can help you polish your essay and avoid common mistakes.

By taking advantage of these resources, you can continue to develop your rhetorical analysis essay writing skills and create compelling, high-quality essays.

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Rhetorical Analysis Essay

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Are you a student faced with the daunting task of writing a rhetorical analysis essay? Does the thought of dissecting persuasive strategies, speeches, or texts send shivers down your spine?

You're not alone!

Rhetorical analysis can feel like deciphering an ancient code, with appeals like ethos, pathos, and logos. 

In this comprehensive guide, we'll break down the art of rhetorical analysis into manageable steps. By the end of this blog, you'll be equipped with the skills and confidence to craft a compelling analysis that stands out. 

Let's dive in together!

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• 1. What is a Rhetorical Analysis Essay?
• 2. How to Write a Rhetorical Analysis Essay? 
• 3. Writing Tips for Rhetorical Analysis Essay AP Language
• 4. Rhetorical Analysis Essay Examples
• 5. Rhetorical Analysis Essay Topics

What is a Rhetorical Analysis Essay?

According to the rhetorical analysis essay definition:

“It is a type of academic writing that examines the techniques and strategies used by authors, speakers, or creators to persuade and influence their audience.”

It's a common assignment in high school and college courses, especially in English and communications classes where you use rhetorical devices. 

But what exactly does it entail?

Breaking Down the Term: Rhetorical Analysis

Rhetorical: The art of effective communication through the use of language.

Analysis: Thorough examination, dissection, and evaluation of the elements within a text or communication, including words, phrases, structure, and style.

Unlike other types of essays , a rhetorical essay is based on the following information:

• The rhetorical situation is highlighted by the author in the original piece. 
• Who is the author?
• The main goal of the analyzed text based on the original author’s intentions
• Does the main idea complete the author’s objectives? 

So, a rhetorical analysis essay essentially involves analyzing how a piece of communication uses rhetorical techniques to achieve its persuasive goals. 

This type of essay goes beyond summarizing or reviewing; it seeks to uncover the "how" and "why" behind the author's or speaker's persuasive power.

How to Write a Rhetorical Analysis Essay? 

Before you move on to the writing section, it is vital to learn how to start a rhetorical analysis essay. Six elements are required to start a rhetorical analysis essay. 

When the planning of your essay is strong, the writing process will become easier. Once you have taken all the required pre-writing steps, start writing your essay by taking the steps provided below:

Step 1: Understand the Prompt

This initial step is crucial. Carefully read and comprehend the assignment prompt or guidelines provided by your instructor. 

For instance, if the prompt asks you to analyze a presidential speech, understand which speech is being referred to, the context, and any specific elements you should focus on.

Step 2: Determine the Rhetorical Strategy

The effectiveness of any communication, whether verbal or written, is based on persuading the audience. The strategies used to persuade the audience include; ethos, pathos, and logos , a rhetorical triangle.

• Ethos - ethical appeal convinces readers of the writer's credibility and moral argument.
• Pathos - Pathos, also known as pathetic appeal, is an appeal to emotion that can make readers feel pity or anger.
• Logos - This logical appeal is a strategy that uses logic to convince the intended audience. 

Ethos, Pathos, And Logos Example | PDF

Step 3. Choose the Text 

Once you understand the assignment, select a text for analysis. 

Let's say you've been assigned to analyze Martin Luther King Jr.'s "I Have a Dream" speech. It's a famous speech that's rich in rhetorical elements.

Step 4. Pre-Writing Analysis 

Before you begin writing, immerse yourself in the chosen text. Read it multiple times and take notes. 

For instance, in "I Have a Dream," you might note King's passionate delivery, the use of historical references, and his appeal for racial equality.

Step 5. Create a Thesis Statement

Your thesis statement should be a concise summary of your main argument. 

For example: "In 'I Have a Dream,' Martin Luther King Jr. employs powerful rhetorical strategies, including appeals to ethos, pathos, and logos, to call for racial justice and equality in America."

Step 6. Organize Your Essay 

Plan your essay's structure. 

Your rhetorical analysis essay introduction should introduce the text author and present your thesis. Body paragraphs should each focus on a specific rhetorical strategy or element supported by evidence from the text. 

The conclusion should summarize your main points.

Step 7. Analyze Rhetorical Strategies 

Analyzing rhetorical strategies in the body paragraphs of your rhetorical analysis essay is a critical part of the process. This is where you break down how the author or speaker uses specific techniques to persuade the audience.

For instance, when discussing ethos in King's speech, you might highlight his credentials as a civil rights leader, which enhances his credibility.

Step 8. Address Style and Language 

Addressing the author's style and language is an important part of a rhetorical analysis essay. This step allows you to explore how the author's choices in the type of writing contribute to the overall persuasive effect of the text.

In King's speech, you can discuss his use of metaphors like "promissory note" and "content of their character," which evoke strong imagery.

Step 9. Provide Evidence 

Back up your analysis with evidence from the text. Quote relevant passages, such as King's famous lines about his dream, to illustrate how he uses language to create emotional impact.

Step 10. Revise and Proofread 

After drafting your essay, revise and proofread it for clarity, coherence, grammar, and punctuation. Make sure your ideas flow logically and that your analysis supports your thesis effectively.

Writing Tips for Rhetorical Analysis Essay AP Language

Writing a rhetorical analysis essay for Advanced Placement English Language and composition is mandatory. It is a course and examination offered in Advanced Placement Programs by the College Board. 

There are some writing tips to make your rhetorical analysis essay for AP Lang perfect.

Follow the easy writing tips provided below to draft a compelling rhetorical analysis essay:

• Choose an interesting ap lang rhetorical analysis essay prompt for your essay.
• Read the original until the basic elements of the work are not clear. For example, speaker, occasion, audience, purpose, subject, and tone. 
• When drafting a thesis statement for your rhetorical analysis essay, make sure the thesis matches your topic. 
• Use accurate and appropriate language when drafting an essay.
• Keep in mind that the fundamental objective of this essay type is to analyze and not to prove the counter-argument. 
• Keep your voice as well while explaining the ideas of the text. 
• In the concluding section of the essay, only summarize the major points of the contents. Avoid introducing new ideas in the concluding paragraphs. 
• Proofread your essay at least thrice to check if the content is error-free.
• Another tip is to take a professional’s help to draft a perfect essay. 

You can refer to this example for a better understanding:

AP Rhetorical Analysis Essay Example (PDF)

Ap Lang Rhetorical Analysis Essay Rubric 

The AP Language and Composition (AP Lang) rhetorical analysis essay is typically scored based on a rubric that evaluates various aspects of the essay. 

While the specific rubric may vary slightly depending on the year and exam administration, the following is a general outline of key rhetorical concepts you can expect to be assessed in an AP Lang rhetorical analysis essay:

Rhetorical Analysis Essay Examples

It is essential to first go through examples and samples to see which structure and outline to follow when drafting. 

Rhetorical Analysis Essay Sample (PDF)

Rhetorical Analysis of Cory Doctorow’s (PDF)

Rhetorical Analysis Essay Example Ap Lang

Ap Rhetorical Analysis Essay Prompts

For your ease, give a read to our rhetorical analysis essay examples blog. 

Rhetorical Analysis Essay Topics

To write a rhetorical analysis essay that is strong and effective, choosing a good topic is essential. 

Selecting rhetorical analysis essay topics that are appropriate for the content is a time-consuming process. 

• Martin Luther King Jr’s last speech
• A scene from Shakespeare’s play Romeo and Juliet
• “I Am Prepared to Die” by Nelson Mandela
• Pride and Prejudice
• Macbeth’s rhetorical analysis
• Rhetorical analysis of the movie “The fault in our stars”
• Analyze the poem "The Epic" by Alfred Lord Tennyson
• Analyze Joseph Stiglitz’s “The Price of Inequality”
• Mark Twain’s “Adventures of Huckleberry Finn"
• Harper Lee’s “To Kill a Mockingbird'

If you want more on rhetorical analysis essay topics , give a read to our blog!

In conclusion, writing a rhetorical analysis essay is not easy but with this descriptive guide, you can craft a well-structured analysis essay.

In addition to this, if you want professional assistance for your academic papers and academic essays, MyPerfectWords.com is the best essay writing service for your needs.

So why wait? Buy custom essay online with us and enjoy complimentary services at no extra cost!

Frequently Asked Questions

How many paragraphs does a rhetorical analysis essay have.

In your rhetorical analysis, you'll tackle the text directly by focusing on three areas in each paragraph. Each area should contribute to a larger argument that supports the main idea or thesis statement for this piece of work. 

What is the purpose of rhetorical analysis?

The purpose of a rhetorical analysis is to understand HOW the author writes, rather than WHAT they wrote. To do this, you will look at how the author achieved their goal or purpose for writing. 

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How to Write a Rhetorical Analysis

Last Updated: April 2, 2024 Fact Checked

This article was co-authored by Megan Morgan, PhD . Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia. She earned her PhD in English from the University of Georgia in 2015. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,377,875 times.

A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience. In order to write a rhetorical analysis, you need to be able to determine how the creator of the original work attempts to make his or her argument. You can also include information about whether or not that argument is successful. To learn more about the right way to write a rhetorical analysis, continue reading.

Gathering Information

• The speaker refers to the first and last name of the writer. If the writer has any credentials that lend to his or her authority on the matter at hand, you should also briefly consider those. Note that if the narrator is different from the writer, though, it could also refer to the narrator.
• The occasion mostly refers to the type of text and the context under which the text was written. For instance, there is a big difference between an essay written for a scholarly conference and a letter written to an associate in the field.
• The audience is who the text was written for. This is related to the occasion, since the occasion can include details about the audience. In the example above, the audience would be a conference of scholars versus an associate in the field.
• The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view.
• The subject is simply the topic the writer discusses in the text.

• Ethos, or ethical appeals, rely on the writer's credibility and character in the garnering of approval. Mentions of a writer's character or qualifications usually qualify as ethos. For instance, if a family therapist with 20 years of practice writes an article on improving familial relations, mention of that experience would be using ethos. Despite their name, these appeals don't have anything to do with "ethics" as we usually think of them.
• Logos, or logical appeals, use reason to make an argument. Most academic discourse should make heavy use of logos. A writer who supports an argument with evidence, data, and undeniable facts uses logos.
• Pathos, or pathetic appeals, seek to evoke emotion in order to gain approval. These emotions can include anything from sympathy and anger to the desire for love. If an article about violent crime provides personal, human details about victims of violent crime, the writer is likely using pathos.

• Analogies and figurative language, including metaphors and similes, demonstrate an idea through comparison.
• Repetition of a certain point or idea is used to make that point seem more memorable.
• Imagery often affects pathos. The image of a starving child in a low income country can be a powerful way of evoking compassion or anger.
• Diction refers to word choice. Emotionally-charged words have greater impact, and rhythmic word patterns can establish a theme more effectively.
• Tone essentially means mood or attitude. A sarcastic essay is vastly different from a scientific one, but depending on the situation, either tone could be effective.
• Addressing the opposition demonstrates that the writer is not afraid of the opposing viewpoint. It also allows the writer to strengthen his or her own argument by cutting down the opposing one. This is especially powerful when the author contrasts a strong viewpoint he or she holds with a weak viewpoint on the opposing side.

• Ask yourself how the rhetorical strategies of appeals and style help the author achieve his or her purpose. Determine if any of these strategies fail and hurt the author instead of helping.
• Speculate on why the author may have chosen those rhetorical strategies for that audience and that occasion. Determine if the choice of strategies may have differed for a different audience or occasion.
• Remember that in a rhetorical analysis, you do not need to agree with the argument being presented. Your task is to analyze how well the author uses the appeals to present her or his argument.

Writing the Introduction

• By letting the reader know that your paper is a rhetorical analysis, you let him or her know exactly what to expect. If you do not let the reader know this information beforehand, he or she may expect to read an evaluative argument instead.
• Do not simply state, "This paper is a rhetorical analysis." Weave the information into the introduction as naturally as possible.
• Note that this may not be necessary if you are writing a rhetorical analysis for an assignment that specifically calls for a rhetorical analysis.

• The introduction is a good place to give a quick summary of the document. Keep it quick, though. Save the majority of the details for your body paragraphs, since most of the details will be used in defending your analysis.

• You do not necessarily need to mention these details in this order. Include the details in a matter that makes sense and flows naturally within your introductory paragraph.

• Try stating which rhetorical techniques the writer uses in order to move people toward his or her desired purpose. Analyze how well these techniques accomplish this goal.
• Consider narrowing the focus of your essay. Choose one or two design aspects that are complex enough to spend an entire essay analyzing.
• Think about making an original argument. If your analysis leads you to make a certain argument about the text, focus your thesis and essay around that argument and provide support for it throughout the body of your paper.
• Try to focus on using words such as "effective" or "ineffective" when composing your thesis, rather than "good" or "bad." You want to avoid seeming like you are passing value judgments.

Writing the Body

• The order of logos, ethos, and pathos is not necessarily set in stone. If you intend to focus on one more than the other two, you could briefly cover the two lesser appeals in the first two sections before elaborating on the third in greater detail toward the middle and end of the paper.
• For logos, identify at least one major claim and evaluate the document's use of objective evidence.
• For ethos, analyze how the writer or speaker uses his or her status as an "expert" to enhance credibility.
• For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are.
• Wrap things up by discussing the consequences and overall impact of these three appeals.

• Start from the beginning of the document and work your way through to the end. Present details about the document and your analysis of those details in the order the original document presents them in.
• The writer of the original document likely organized the information carefully and purposefully. By addressing the document in this order, your analysis is more likely to make more coherent sense by the end of your paper.

• Evidence often include a great deal of direct quotation and paraphrasing.
• Point to spots in which the author mentioned his or her credentials to explain ethos. Identify emotional images or words with strong emotional connotations as ways of supporting claims to pathos. Mention specific data and facts used in analysis involving logos.

• Avoid use of the first-person words "I" and "we." Stick to the more objective third-person.

Writing the Conclusion

• When restating your thesis, you should be able to quickly analyze how the original author's purpose comes together.
• When restating your thesis, try to bring more sophistication or depth to it than you had in the beginning. What can the audience now understand about your thesis that they would not have without reading your analysis?

• Keep this information brief. You spent an entire essay supporting your thesis, so these restatements of your main ideas should only serve as summaries of your support.

• Indicate what that research must entail and how it would help.
• Also state why the subject matter is important enough to continue researching and how it has significance to the real world.

Writing Help

Community Q&A

• Avoid the use of "In conclusion..." While many writers may be taught to end conclusion paragraphs with this phrase as they first learn to write essays, you should never include this phrase in an essay written at a higher academic level. This phrase and the information that usually follows it is empty information that only serves to clutter up your final paragraph. Thanks Helpful 0 Not Helpful 0
• Do not introduce any new information in your conclusion. Summarize the important details of the essay. Thanks Helpful 0 Not Helpful 0
• Do not argue in an analysis. Focus on the "how" they made their point, not if it's good or not. Thanks Helpful 0 Not Helpful 0

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• ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
• ↑ https://writingcenter.tamu.edu/Students/Writing-Speaking-Guides/Alphabetical-List-of-Guides/Academic-Writing/Analysis/Rhetorical-Analysis
• ↑ https://courses.lumenlearning.com/englishcomp1/chapter/text-an-overview-of-the-rhetorical-modes/
• ↑ https://oer.pressbooks.pub/informedarguments/chapter/rhetorical-modes-of-writing/
• ↑ https://owl.purdue.edu/owl/general_writing/visual_rhetoric/analyzing_visual_documents/organizing_your_analysis.html
• ↑ https://www.pfw.edu/offices/learning-support/documents/WriteARhetoricalAnalysis.pdf

About This Article

To write a rhetorical analysis, start by determining what the author of the work you're analyzing is trying to argue. Then, ask yourself if they succeeded in making their argument. Whether you think they did or didn't, include quotes and specific examples in your analysis to back up your opinion. When you're writing your analysis, use the third-person to appear objective as opposed to using "I" or "we." Also, make sure you include the author's name, profession, and purpose for writing the text at the beginning of your analysis to give reader's some context. To learn different ways to structure your rhetorical analysis from our English Ph.D. co-author, keep reading! Did this summary help you? Yes No

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A rhetorical analysis is an essay where you break down a text into its components to examine how these parts work together to create an effect. You will look at elements like the author's use of logos, ethos, and pathos. The goal of a rhetorical analysis essay is not to say if the text is good or bad. Instead, it's about understanding how the author communicates and persuades their audience. You should explain why the author might have chosen specific strategies and whether they are powerful.

Many students reading this article may have never heard about rhetorical essays. It makes sense because usually, only AP English or college students receive such assignments. Still, knowing how to complete one is beneficial. With this guide from  StudyCrumb , you will learn what rhetorical analysis is and which appeals authors can use. You will  find out how to write a rhetorical analysis essay . Cheer yourself up, as after going through our recommendations, you will meet your professor's highest expectations!  

If you still have questions or require writing help, feel free to contact us 24/7. Our team of professional writers will be delighted to assist you. If you need a rhetorical analysis paper, coursework, or any other type of work, we will do it for you. Expect a timely delivery and top-notch quality!  

Daniel Howard is an Essay Writing guru. He helps students create essays that will strike a chord with the readers.

Let's begin with a rhetorical analysis essay definition. It is crucial to understand the differences between various types of papers. As for rhetorical analysis –  it is an essay that focuses on the publication author's main ideas . In contrast to  literary analysis essay , we should be less concerned with what they say and notice how they sound instead. While reading a suggested or assigned piece, students should keep an eye on:  

The primary task is breaking a non-fiction work (speech, advertisement, article) into parts. Then, one should define how they perform together to convince, educate or entertain an audience . You shouldn't write about whether you agree or disagree with the author. Alternatively, you aim at discussing how their argument is made and what tone they use. Evaluate their approach in terms of being successful.

Writing a rhetorical analysis essay requires you to understand and distinguish rhetorical appeals. These persuasive techniques are used to convince readers and get their approval by calling to emotions, experience, and other characteristics of human nature. There are three main kinds of appeals:  ethos, pathos, and logos . In his book " Rhetoric ," Aristotle brought these concepts to life. Now, these rhetorical techniques are excellent strategies that authors use to persuade their audience. But what exactly do these terms mean? Let's make it clear:  

Summing it up, a good persuasive argument can include all of these appeals. So if you want to make a massive impact on your public in your writing, consider using all of them.

By now, you might be wondering: "How to start a rhetorical analysis essay?" The answer is clear – start with text evaluation. In context of rhetorical analysis, it's not necessarily a written piece you should review. It could also be a commercial, debate, or illustration. In such cases, you should also mind imagery and sound aspects. While analyzing your text, consider applying the  SOAPS  action plan. Here, the first  S  stands for speaker,  O  – occasion,  A  – audience,  P  – purpose, and the last S is for subject. To put it into practice when you read the text, ask yourself these questions:  

Lastly, you should closely examine the text's main point. Find an explicitly stated claim, define presented evidence that supports it. After that, find the warrant – reasoning that connects supporting evidence with a claim. Also, look at rhetorical appeals the writer uses and outline them in your paper.

Once you complete your analysis part, get ready to write a rhetorical essay introduction. It should give your readers a message of what your paper will be about. An appropriately crafted opening paragraph should include:

The main body of a rhetorical analysis paper is where you directly describe your findings of a text. It usually consists of 3 paragraphs. Sometimes you can focus on a single appeal in each section. Dedicate one for showing how pathos works, the other one for ethos, and the last one for logos. However, it's not always necessary to follow this structure. If the text's part you are analyzing includes specifics of two concepts at once, you can outline this in a single paragraph. Start each section with a topic sentence  that gives an overview of what this paragraph will be about. Include quotations from your text as evidence and cite them correctly to avoid plagiarism. Next, express your argument by analyzing how this piece of text functions in rhetoric using ethos, pathos, or logos concepts.  End each body paragraph with a brief concluding statement that shows the core of your analysis . And remember: your main body sections should directly relate to the thesis statement you have developed before.   

Last but not least, let's find out how to conclude a rhetorical analysis essay. This paragraph should draw the final line in your paper. There are a couple of simple recommendations that will help to answer the question, " How to write a good conclusion for an easy ?"

After you've completed your essay, all that's left is editing and proofreading. Don't skip this process, and never overestimate your abilities. It's always better to double-check what you've done and ensure that your work is impeccable. You may need rhetorical analysis topics for your essay. Check them out in our blog.

A rhetorical analysis essay can be a tricky task. Nevertheless, writing one following our tips will help you breeze through this assignment and get a high grade. As you've got all necessary tools, completing this task won't be a headache anymore.

Frequently Asked Questions

1. how many sources do i need in a rhetorical analysis essay.

As for the primary source – it will be the one you are analyzing. Secondary sources will help you find good evidence and data, as well as some relevant background information. So stick to 3-5 sources for first-rate outcome unless rubric given by your professor states otherwise.

2. How to write a visual rhetorical analysis?

The main idea is to choose good visuals – a photo, film scene, or youtube video. Then analyze it paying attention to selected visual choices, controversies, or elements that may seem irrelevant. After that, review popular media to see what other people think about your piece. Perhaps, you will determine that some of them feel exactly like you do. In the analysis part, mention your findings. Try to answer such questions:

• What goals did the author pursue by writing their work?
• What rhetorical devices did they use?
• How do they appeal to the reader?
• Ethos As an ethical appeal, this approach focuses on proving that your expertise in subject matter is superior. The primary goal of using this technique is to make readers believe you. Provide evidence of your qualification and achieve stunning impact.
• Pathos This approach suggests you call upon audience's emotions. In this context, pathetic doesn't mean something negative. Effective use of this concept can conjure various feelings in one's mind. Sympathy, anger, compassion, sadness – all of these can be used to make your audience accept your argument and acquire endorsement.
• Logos It is a logical appeal that uses interpretation and evidence to prove an issue. One can notice this type of technique in academic writing as well. Most academic audiences appreciate logos-driven methods because they help provide undeniable facts and data.
• Who is the author?
• Why did they decide to write the article?
• Who are the readers, and why is the author appealing to them?
• What were the author's intentions while writing the piece?
• What is the author's main argument?
• Hook Start your paper with a catchy sentence to grab your readers' attention. This way, you will stir up their interest to know what comes next in your written piece.
• Background on the context Add some relevant information about your subject to let readers know what exactly you are analyzing. Some exclusive details that might expand the context can also be helpful for such purposes. Refer to the author and their publication title in this part.
• Thesis statement Your thesis should be the fundamental argument you make regarding author's rhetorical techniques used throughout the text. It should be a clear statement that defines your approach to analyzing the publication. Also, you can create a statement by Rhetorical Analysis Thesis Statement Generator .
• Begin with a brief synopsis of the claims you made in your essay.
• Extend background by emphasizing relevance of analysis.
• Conclude your investigation with a powerful, noteworthy statement leaving food for thought for your readers.
• Who cares about all this visual stuff?
• What emotions does it bring?
• How do chosen visual elements invoke these feelings?
• Is there any allegory behind the visuals?

What Is a Rhetorical Analysis

Rhetorical appeals, how to write a rhetorical analysis essay, rhetorical analysis essay introduction, rhetorical paper: body paragraphs, rhetorical analysis: essay conclusion, bottom line.

Global Health and Education

2020 AP English Exam: How to Write a Rhetorical Analysis Essay

In light of The College Board recently announcing that this year’s AP English Language and Composition exam will be only one question , a 45-minute rhetorical analysis essay,  it would probably be a good idea to freshen up on your essay-writing skills. The benefits of doing this won’t stop once high-school ends- knowing how to write rhetorical analysis essays will also be extremely helpful for future college and professional endeavors where you might be required to examine a text or prepare a report on one. In this article you will learn the breakdown of every section of the rhetorical analysis essay, and what you should be including in order to earn a five this May.

2020 AP English Language and Composition Exam Changes: How to write a 45-minute rhetorical analysis essay?

Introduction

The first part of the rhetorical essay is the introduction. The introduction can be broken down into four simple parts, and because of this, if you feel that you are running short on time, don’t be afraid to actually wait until the end to write your introduction. This could possibly be beneficial since you’ll know exactly where the rest of your essay is going.

Before you start writing, make sure to thoroughly read through your text. Try to take note of the SPACECAT features: s peaker, p urpose, a udience, c ontext, e xigence, c hoices, a ppeals, and t one.

• Contextualization and Background Information

The beginning of your first paragraph will include naming the piece you are analyzing, then contextualizing it and including any relevant background information. This can include historical events that were taking place during the writing of this essay (for example, World War II, the Civil Rights Movement, a certain political campaign, etc.), the time period, the country, conflict, and anything else that could serve as the something affecting the purpose or exigence for the piece.

• Background information for the author

After you’ve finished contextualizing the piece itself, you will need to include pertinent information regarding the author, if you are aware of any. What has happened or is happening during their life that caused them to write this piece? If these events did not cause them to write this piece, how did it affect their argument? Are there any personal or political philosophies that they are subscribed to? How does the author themself affect the essay?

• Overview of the argument

In this section of your paragraph, you’ll give a brief overview of what the author is arguing. You don’t need to go into extreme detail, but you should outline their main points and the reason why they even bothered to write the essay in the first place. This is a very important step because if you do not understand the argument that the author is making, you are not going to be able to correctly write the paper. This is why your first read of the work is so important without taking the time to become familiar with the text, you’ll lose precious time re-reading and panicking because you aren’t sure what to write. It’s best if you make use of annotation and highlighting important information that you can quickly go back to later

The last portion of the first paragraph is the thesis. The thesis emphasizes the purpose of the writing- the why . Why is the author doing any of this? What’s the reason? Your thesis is basically the entire argument of your essay summed up into one sentence. Another thing that’s important to add in your thesis is the effectiveness of the author’s execution of their argument. Did they do a good job of getting their point across? Make sure to have evidence to back this point up later.

Body Paragraphs

The body of your essay will consist of at least two paragraphs analyzing the rhetorical choices made by the author throughout their work. Rhetorical devices are tactics used by the writer to emphasize their point and draw more people to their side, such as diction, appeals, imagery, etc. You can find a list of twenty different rhetorical strategies here . Unless stated otherwise, you should try and investigate a different rhetorical strategy in each paragraph.

• Topic Sentence

Each body paragraph will start with you introducing the topic. This can be through starting with a quote from the text that leads into an explanation of how it is an example of your chosen rhetorical device, or it can just simply be a statement about how the author used a certain device in the essay.

Another important aspect to look at is if the author used any appeals in their essay. The appeals are; ethos, appealing by establishing credibility; pathos, appealing to emotion; logos, appealing to logic; kairos, appealing to timeliness. Appeals are great characteristics of any argument and can be very powerful rhetorical choices to discuss in your essay.

Now you have to analyze the rhetorical device that you mentioned in your topic sentence. To do this, you should start by quoting passages from your text that show usage of the device, then elaborate on why that’s true and how it affects the delivery of the argument, as well as the argument itself. The analysis section will be the largest part of each body paragraph. Always be thinking about the argument that your author is making while doing your analysis. 

• Connection to the Argument

To end your body paragraph, you should connect how the usage of this rhetorical choice connects to the overall purpose of the essay. Why is the author using this and why does it matter ? Who cares? Who should care- and for what purpose?

Contradiction

The contradiction paragraph is typically the last paragraph before your conclusion. In this section you will address the flaws in the author’s essay as well as in their argument. Be careful- do not share whether or not you agree with the author. This is not something that’s important in a rhetorical analysis essay. You are simply analyzing the techniques used by the author to get their point across- you are not making an argument about whether or not their point was right. Be sure to focus on the weaker parts of your author’s argument, find the holes in it. Try to focus on one or two things that stand out despite all of the rhetorical devices used by them. Adding a contradiction paragraph will show complexity in your essay and give depth to your writing. 

You made it! You are now at the final paragraph of your rhetorical analysis essay. Luckily, you only have three things to accomplish before you can wrap everything up. This paragraph will be spent creating a miniature summary of everything you just wrote.

•  Sum up your article

Now that you’ve spent so much time examining the author’s argument in tiny pieces, it’s time to bring it all together for the reader. Go back through the main points made throughout the essay and how they showcase the main points of the author. Don’t be afraid to re-mention how the rhetorical choices strengthen said main points.

• Present relevant conclusions

After you’ve summed up the main points made in the text , you should draw some major relevant conclusions from your essay. Talk about the bigger picture. If you had to sum up your entire essay in only three sentences, what would they be? Try to keep this in mind as you approach this part of your writing.

• Refer back to the main point

In the final sentences of your essay, you’ll want to both restate your thesis and leave a powerful ending sentence. When re-stating your thesis, try to make use of some rewording so that you aren’t just repeating the same sentence. It doesn’t have to be completely different, but it shouldn’t be a carbon copy of what you’ve already said before. Finally, end with a sentence that both compliments the flow of your last paragraph and leaves the reader with a good leeway into pondering about what they’ve just read, and to take with them as they begin formulating their final opinions on your essay.

Congratulations! You’ve officially finished writing your rhetorical analysis essay. This type of essay can be difficult at first, but once you get the hang of it you’ll be whipping them out in no time. If you’d like to see a sample of a full-length rhetorical analysis essay, you can click here . If you’d like to practice with prompts, the good news is that you can write a rhetorical analysis essay about basically anything. You can take out your favorite book and try and write about what you see in a random passage. What’s the argument behind your  favorite book or essay?

Works Cited

“AP Exam Schedule 2020.” College Board. Accessed April 22, 2020.

https://apcoronavirusupdates.collegeboard.org/educators/taking-the-exams/ap-exam-schedule

“Examples of Rhetorical Devices.” Your Dictionary. Accessed April 21, 2020. https://examples.yourdictionary.com/examples-of-rhetorical-devices.html .

“Sample Rhetorical Analysis.” Excelsior Online Writing Lab. Excelsior College. Accessed April 21, 2020.                                                                                                       https://owl.excelsior.edu/argument-and-critical-thinking/argument-analysis/argument-analysis-sample-rhetorical-analysis/

“SPACE CAT: New Rhetorical Analysis Acronym for AP Language.” The English Department. Teachers Pay Teachers. Accessed April 22, 2020.

https://www.teacherspayteachers.com/Product/SPACE-CAT-New-Rhetorical-Analysis-Acronym-for-AP-Language-4712477

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Published by Elle Ward

Hi! I'm an aspiring journalist and writer. A picture may be worth a thousand words, but a novel can create a thousand pictures. View all posts by Elle Ward

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Very thorough and excellent article, Elle! Helpful for many AP English literature and language students.

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Great article! 👍

Great information! Thanks

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How to Write the AP Lang Rhetorical Essay

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What is the ap lang rhetorical essay, tips for writing the ap lang rhetorical essay.

• AP Lang Rhetorical Essay Example

How Will AP Scores Affect College Chances?

The AP English Language Exam is one of the most common AP exams you can take. However, the average score on the exam in 2020 was a 2.96 out of 5. While this may seem a bit low, it is important to note that over 550,000 students take the exam annually. With some preparation and knowing how to study, it is totally possible to do well on this AP exam.

The AP Lang Rhetorical Essay is one section of the AP English Language Exam. The exam itself is 3 hours and 15 minutes long, and is broken into two sections. The first part of the exam is a 60 minute, 45-question multiple-choice section. The questions on this part of the exam will test your ability to read a passage and then interpret its meaning, style, and overall themes. After the multiple-choice section, there is a section lasting 2 hours and 15 minutes with three “free response” essays. This includes the synthesis essay, the rhetorical analysis essay, and the argument essay. 

• In the synthesis essay , you will have to develop an argument using pieces of evidence provided to you. 
• The argumentative essay will have you pick a side in a debate and argue for or against it.
• The rhetorical essay requires that you discuss how an author’s written passage contributes to a greater meaning or theme. 

The rhetorical essay is perhaps the most unique of all AP Lang exam essays because it requires the test taker to analyze and interpret the deeper meanings of the passage and connect them to the author’s writing style and writing syntax in only 40 minutes. This essay can be the trickiest because it requires you to have knowledge of rhetorical strategies and then apply them to a passage you’ve never seen before.

1. Outline Your Essay Before Writing

One of the most important parts of the AP Lang essays is structuring your essay so that it makes sense to the reader. This is just as important as having good content. For this essay in particular, you’ll want to read the passage first and write a brief outline of your points before you begin the essay. This is because you will want to write the essay using the passage chronologically, which will be discussed in detail below.

2. Understand Rhetorical Strategies 

If you feel like you don’t know where to start as you prepare to study for the rhetorical essay portion of the exam, you aren’t alone. It is imperative that you have a grasp on what rhetorical strategies are and how you can use them in your essay. One definition of rhetoric is “language carefully chosen and arranged for maximum effect.” This can include types of figurative language (metaphor, simile, personification, pun, irony, etc.) elements of syntax (parallelism, juxtaposition, anthesis, anaphora, etc), logical fallacies, or persuasive appeals. Overall, there are many elements that you can analyze in an essay and having a good grasp on them through practice and memorization is important.

3. Keep the Essay Well Structured 

Even if you understand the various rhetorical strategies you can use, where do you begin? First of all, you’ll want to write a strong introduction that outlines the purpose of the piece. At the end of this introduction, you will write a thesis statement that encapsulates all the rhetorical strategies you discuss. Perhaps these are style elements, tone, or syntax. Be sure to be specific as you list these.

Next, you will create your body paragraphs. As you discuss the rhetorical elements in the piece and tie them back to the work’s meanings, be sure to discuss the points in chronological order. You don’t have to discuss every single strategy, but just pick the ones that are most important. Be sure to cite the line where you found the example. At the end of the essay, write a short conclusion that summarizes the major points above.

4. Be Sure to Explain Your Examples

As you write the essay, don’t just list out your examples and say something like “this is an example of ethos, logos, pathos.” Instead, analyze how the example shows that rhetoric device and how it helps the author further their argument. As you write the rhetorical essay, you’ll want to be as specific and detail-focused as possible. 

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AP Lang Rhetorical Analysis Essay Example

Below is a prompt and example for a rhetorical essay, along with its score and what the writer did well and could have improved:

The passage below is an excerpt from “On the Want of Money,” an essay written by nineteenth-century author William Hazlitt. Read the passage carefully. Then write an essay in which you analyze the rhetorical strategies Hazlitt uses to develop his position about money.

Student essay example:

In his essay, Hazlitt develops his position on money through careful use of adjectives and verbs, hypothetical situations, and images. His examples serve to impress upon the reader the highly negative consequences of being in “want of money.”

Hazlitt’s word choice in his opening phrase provides an example of his technique in the rest of the essay. It is not necessary to follow “literally” with “truly” yet his repetition of the same ideas emphasizes his point. In his next sentence, one that lasts forty-six lines, Hazlitt condignly repeats similar ideas, beating into his audience the necessity of having money in this world. The parallelism throughout that one long sentence, “it is not to be sent for to court, or asked out to dinner…it is not to have your own opinion consulted or sees rejected with contempt..” ties the many different situations Haziltt gives together. What could have become a tedious spiel instead becomes a melodious recitation, each example reminding you of one before it, either because of the similarities in structure or content. Hazlitt addresses many different negative effects of not having money but manages to tie them together with his rhetorical strategies. 

The diction of the passage fully relays Hazlitt’s position about money. In every example he gives a negative situation but in most emphasizes the terrible circumstance with strong negative adjectives or verbs. “Rejected,” “contempt,” “disparaged,” “scrutinized,” “irksome,” “deprived,” “assailed” “chagrin;” the endless repetition of such discouragement shows how empathetically Hazlitt believes money is a requisite for a happy life. Even the irony of the last sentences is negative, conveying the utter hopelessness of one without money. Through one may have none in life, pitiless men will proceed to mock one’s circumstances, “at a considerable expense” after death! 

In having as the body of his essay one long sentence, Hazlitt creates a flow that speeds the passage along, hardly giving the reader time to absorb one idea before another is thrown at him. The unceasing flow is synonymous with Hazlitt’s view of the life of a person without money: he will be “jostled” through life, unable to stop and appreciate the beauty around him or to take time for his own leisure. 

The score on this essay was a 6 out of 6. This essay started out very strong as the student had a concrete thesis statement explaining the strategies that Hazlitt used to develop his position on money as well as Hazlitt’s belief on the topic. In the thesis statement, the student points out that adjectives, verbs, hypothetical situations, and images help prove Hazlitt’s point that wanting money can be problematic. 

Next, the student broke down their points into three main subsections related to their thesis. More specifically, the student first discusses word choice of repetition and parallelism. When the student discusses these strategies, they list evidence in the paragraph that can be found chronologically in Hazlitt’s essay. The next paragraph is about diction, and the student used specific adjectives and verbs that support this idea. In the last paragraph, the student emphasized how the speed and flow of the essay helped describe Hazlitt’s viewpoint on life. This last concluding sentence is particularly thoughtful, as it goes beyond the explicit points made in the essay and discusses the style and tone of the writing. 

It is important to remember that in some ways, the rhetorical essay is also an argumentative essay, as the student must prove how certain rhetorical strategies are used and their significance in the essay. The student even discussed the irony of the paragraph, which is not explicit in the passage.

Overall, this student did an excellent job organizing and structuring the essay and did a nice job using evidence to prove their points. 

Now that you’ve learned about the AP Lang rhetorical essay, you may be wondering how your AP scores impact your chances of admission. In fact, your AP scores have relatively little impact on your admissions decision , and your course rigor has much more weight in the application process.

If you’d like to know your chances of admission, be sure to check out our chancing calculator! This tool takes into account your classes, extracurriculars, demographic information, and test scores to understand your chances at admission at over 600 schools. Best of all, it is completely free!

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