example cover letter upwork

• X (Twitter)

How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

• I knew then that I didn’t crack the code.
• Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

• Make a suggestion
• Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

• Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
• Include links to show him what I mean.
• Suggest how I can do the same.
• Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

• Hit that reply button over there to continue our conversation. (Favorite)
• How about we hop on a five-minute call to discuss your business needs?
• If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

• OneNote (favorite)
• Google drive
• Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

• Go back to Upwork and apply what you have learned from this article.
• Use the template and check my sample for inspiration.
• Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

Related Posts

Best Freelance Translation Websites in 2024 (Compared)

Legitimate Work From Home Jobs for Disabled People: The Guide

25 comments.

I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

Thanks Alan. Let me go back and re-strategize

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

Thank you Alan! hope it works. Good luck for everyone.

Hey Alan! Best inspiration tip, Thanks alot.

Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

Write A Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Type above and press Enter to search. Press Esc to cancel.

Last Updated on September 6, 2023 by Alan Anthony Catantan

eBiz Facts is reader-supported. When you buy with our links, we may earn a commission. Learn more .

Updated: November 19, 2023

4 Proven Upwork Cover Letters To Save You Time And Win More Jobs

This article is about writing effective Upwork cover letters / proposals , so you can spend less time looking for clients and more time doing paid work.

Readers have gotten results like this:

“Not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!”

• 4 Proven Upwork Cover Letter Templates
• How To Avoid Upwork Scams And Find The Best Jobs
• What Ivan Did To Beat 50+ Freelancers On Upwork
• 8 Keys To A Killer Upwork Profile
• How To Compete With Cheap Freelancers On Upwork
• How Justin Went From $9 to $50/Hour On Upwork In 12 Months
• How Susan Earned $1,375 Her First Month On Upwork
• 81 Best Paying Freelance Jobs On Upwork

Upwork is the largest freelance marketplace online, with thousands of jobs posted every day.

Getting started as a freelancer on Upwork can be tough, because you’re often competing with dozens of other freelancers for a single job, and many of them are well established on the platform, with lots of great ratings and reviews.

So, how can you compete?

Well, it helps to submit A LOT of proposals.

In the words of Wayne Gretzky…

You miss 100% of the shots you don’t take.

And it follows that the more shots you do take, the more likely you are to score.

But you should also ensure that you’re submitting QUALITY proposals, proposals that will help you stand out from the crowd and give you a solid chance of winning the job.

So, QUALITY and QUANTITY.

That’s what you should be aiming for.

And that’s where the following list of Upwork sample cover letters can help. They will enable you to apply for more jobs without resorting to obvious copy-and-paste tactics.

Each sample below is derived from a real cover letter that won a real job on Upwork.

I’ve included screenshots of the original job postings and cover letters so you can see exactly what the job was and how it was won.

Below each sample you’ll find a corresponding template you can use to quickly craft your own proposal for ANY job on Upwork.

There are 4 templates in total:

The Short And Sweet

The screencast standout, the honest newbie, the quick lister.

Note that each sample you’re about to see was submitted by a member of our private Freedom Business Builder community. Two of them were responses to job invites, and two were cold pitches.

Before we dive in...

Consider signing up for our twice-weekly newsletter. You’ll receive an email every Tuesday and Friday, packed with tips, strategies and opportunities to build your online business. Our 23,346 subscribers ❤️ it.

We'll first send a confirmation email to make sure it’s you 🔒 Check out our privacy policy to see how we protect and manage your data.

Alright, here are the cover letter templates…

This first proposal sample comes from Justin, a freelance web designer and digital marketer.

The Job Description

The cover letter.

Justin was hired for the job at $50/hour.

The Template

Justin explains:

I typically use the same model for Upwork proposals: I ask about 3-4 relevant questions about the job in the first paragraph, and I qualify myself in the second paragraph.

So the template is as follows:

Hello [Client Name] , [If applicable: Thanks for the job invite.] It’s a pleasure to meet you. [Ask 3-4 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] [Qualify yourself briefly here. 1-2 lines that communicate why you’d be a good fit for this job.] Best regards, [Your Name]

• Justin addressed the client by name at the beginning of his cover letter, even though the client never mentioned their name in the job description. Often you can find the client’s name mentioned in the reviews section of their profile. Going to the effort of finding their name and including it in your proposal will help you stand out from the crowd.
• Keep in mind that Justin was invited to this job, which gave him a much better chance of being hired. I asked Justin about this and he believes the key to getting hired is his strong profile and track record on Upwork.
• Justin taught himself web design in a two-month period, then started on Upwork at $9/hour. A little more than a year later he’d also taught himself digital marketing and was earning $45-55/hour consistently. Read more about his journey to Upwork success here .

This next proposal sample comes from Natalia, a freelance copywriter.

See Natalia’s screencast here:

Natalia explained to me via email:

This was my very first proposal screencast. It saves time to make a screencast to review a client’s website rather than writing endlessly to explain what you mean. This proposal was an answer to an invite to apply, but he invited a few people so I wanted to stand out.

The client was impressed:

Natalia ended up getting paid $350 for this job, but that wasn’t the end of it:

I’m still working for this client, and he is constantly thinking up new jobs I can do for the campaign because he is always happy with my work.

First, a warning:

• You should be selective including screencasts as part of you cover letter. They are are not always appropriate. Use them if you find yourself trying to explain something to a client in writing that would be more easily explained on screen.

The template is as follows:

Hello [Client’s Name] , [If applicable: Thank you for your invitation.] [Share a link to your screencast and briefly explain what it contains. You want to give the client a compelling reason to click the link and watch. Tell them what benefit they will get from it and note that it will only take up a few minutes of their time.] [1 paragraph explaining why the job appeals to you. Bonus points if you can share why the goals of the client resonate with you personally.] [1 paragraph sharing an example of your work, ideally closely related to the job you’re applying for.] If you want to collaborate with me let’s discuss it in more detail over the chat. Kind regards, [Your Name]

• Pro Tip Use the free version of Loom to create and share screencasts effortlessly.

This next proposal sample comes from Gray, a freelance graphic designer.

Gray was hired to do the job at a 10% discount, but that was only the beginning. As he explained to me via email:

This also led to ongoing work and was for the guys who I am pricing up that $8,000 job for. Its looking like it is going to be a bit more than that btw. Its for a complete game, and Im currently going through the spec with them bit by bit.

Gray explains:

I came at it with an honest approach and said basically ‘look, I have a lot of experience, but none on upwork, help me out and Ill do it for a 10% discount. Win win.’

Hello [Client’s Name], I’d really like to work with you on this one if possible! I do have a couple of questions, but first I’d like to make you an offer and some background so you can check my work out. [Short paragraph explaining your work experience relevant to the job.] However, I am new to Upwork and looking to get a few clients that I can build upon. If you take a look at my work and feel that I could help you, I’ll do it for a 10% discount. You’ll get all the expected stuff like a great professional service and a fast turn around, at a bit less, and I get a bit more exposure. [If applicable, include a link to your portfolio website here, or invite the client to check out the work samples you’ve attached to your proposal.] [Ask 1-2 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] If the above offer sounds like something you would be interested in, I’d love to hear from you. Regards, [Your Name]

Note that the template above doesn’t contain the word TOKYO, which was included at the top of Gray’s cover letter. Gray added that as a response to the client’s request at the bottom of the job description. Many clients use this trick to quickly determine if you’ve actually read the job description.

So… make sure you actually read the job description!

This next proposal sample comes from Susan, a freelance editor and proofreader.

Susan explained to me via email:

I bid $125, and it was accepted immediately. This job took me 90 minutes to complete and 30 minutes to double check. As this was a legal document, I was careful to edit in a way that did not change the meaning of any of the sentences. This Swiss lawyer had English that was near perfect. I delivered the files within 2 hours and the client added a $40 bonus to my payment and left me 5-star feedback. $165 for 2 hours is a pretty good rate.

Hi [Client’s Name], I would be happy to work on your [document/job/whatever] immediately. [Numbered list covering the most important requirements mentioned in the job description, and how you plan to meet them. This shows that you fully understand what’s needed and have a plan for making it happen.] [1-2 paragraphs detailing your background/expertise, as relevant to the job at hand.] What you’ll receive: [Short list that paints a clear picture of what you will deliver (and by when) should the client hire you to do the job.] Send me a quick message and we can figure out if we are a good fit to work together! [Your Name]

• Not included in the template: the “Code 833” at the top of Susan’s proposal. This was a response to the client’s request hidden within the job description. Many clients use this trick to quickly determine if you’ve read it thoroughly.
• Want to know how Susan earned €1,226 in just her second full month working online? Check out an interview with her here .

What To Do Now

Five things:

• Pick your favorite template above, jump on over to Upwork, find some jobs you like, and use that template to quickly craft and submit effective proposals. (Make sure each proposal counts by learning how to avoid scams and find the best jobs on Upwork .)
• Report back and share in the comments below what kind of response you receive.
• If you’re not getting any response at all, screenshot one of the jobs you’ve applied for, and your cover letter, upload both screenshots to imgur , and post the links in the comments below. We’ll take a look and suggest some changes to help you get more responses and win more jobs.
• Join 23,346 subscribers and sign up for our weekly newsletter below. You’ll receive an email every Friday packed with tips and insights to build your online business.
• If you’re looking to improve your skills so you can win more jobs on Upwork, check out this list of FREE top-rated courses on Udemy (updated daily).

Get more Upwork success tips

This article is part of an 8-part series:

About The Author

Read this next...

7 years as a digital nomad – the riskiest thing you can do.

38 thoughts on “4 Proven Upwork Cover Letters To Save You Time And Win More Jobs”

Hi, I have been an Upworker for the past several years. But of late, only very few clients are contacting me for jobs, and I could not figure out the reason. After going through community discussions, I figured out that rewriting proposals can help a bit. So I am trying to do that. This blog post is really interesting, and I could get some ideas from this. Thanks a lot for sharing.

Confirm that this approach to proposal writing works well. I get about 50% of the answers. Thanks Niall!

Hey, Thank you so much! I read your blog post the previous night and sent a proposal according to your first 1. The short and sweet. I applied it and tomorrow morning I saw a reply from that client. Thank you so much. It is crazy. I am going to subscribe you to get more and more beneficial posts.

Hi Nail, I read this writeup and some other posts (the profile remodeling and scam flags) and I have to say, I was really pumped and I put them to work. A few days later, I got my first gig. I finished in record time and got an excellent review. It’s just that after that, I’ve got nothing else. After a lot of proposals using the techniques above, I get a few responses but nothing serious. Any advice? Thanks for the tips and the first job, tho’ and thanks in advance for any tips. David

It could be a number of things, hard to know just from what you’ve written. But ultimately pitching for jobs on Upwork is a numbers game. You have to keep pitching as much as you can and perhaps even lower your rate to get the first few jobs and reviews. Once you have more reviews it becomes easier to get jobs.

Thanks a lot Niall Doherty,

Your Cover letters really helped me to win more jobs on Upwork.

Thank you again!

Thanks for the helpful tips. I’ve already had some successful contracts on upWork, and do use some of the ideas (such as addressing by name.) I’d like to increase my percentage of contracts won, and hope to do so by following some of your other tips. I’ll report back next week, after I’ve tried a few. Cheers!

Thanks for an excellent resource. For once, Google’s #1 search result truly deserved to be #1

Hi Sir Niall, Good day! I just sent my proposal today and hopefully, I’ll get a response soon. Here’s the link to my cover letter and the job posted. https://imgur.com/a/YOwNZdJ Thank you, Joshie

i won my first client in just 5 minutes thanks a lot

I cannot thank you enough for sharing this information! I used a mix of a The Honest Newbie & The Quick Lister for my very first proposal on UpWork. I got a contract back later that day!

Glad to hear that, Sam. Well done!

Hi Niall, I have been trying to freelance on Upwork for the last few months, but am getting little interest from potential clients. I am an architectural designer with 13 years experience, but have no college degree. I write cover letters offering to help with the problem the clients listed about design or construction, list the services I can give them, attach samples of my previous work, and tell that I am ready to start if they are interested. So far nobody is. It is discouraging to keep submitting offers for work that are ignored, when I try to be friendly, professional, and interested. What am I doing wrong do you think?

It’s hard to know what the issue is based only on what you’ve shared here. But first thing I’d say is that if you’ve submitted less than 20 proposals, you should keep trying. You can keep tweaking and experimenting with your proposals, but ultimately Upwork is a numbers game. Even the best freelancers on there probably win no more than 30% of the jobs they pitch for. And starting out it’s probably more like 5-10%.

Secondly, it might be worth lowering your rate for a while, if you haven’t already. Do that in combination with the Honest Newbie template above and see how you get on.

Thank you Nial.

I combined your two templates No.4 + No. 3 in order to write my proposal yesterday. And I got the first job out of 5 proposals.

I really appreciated it!!!.

Great job, Olivia!

Woow! Niall, this is an amazing content and excellent guides to upwork. Thank you and keep it up.

Thanks, Nicholas 🙂

Thanks a lot for your suggestion. Great work! I will definitely try in this process.

THANK YOU SO MUCH FOR THIS! I was able to get my first job within my first round of sending out only 6 proposals because of these templates! As a student this was such a great feeling.

That’s great, Christine! Well done 🙂

Update, not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!

You’re crushing it 🙂 Thanks for reporting back!

Hi Niall.. As i am new to upwork.com. I am so.much disturb due to not getting a perfect contract here on upwork. i quit my job as a teacher. But when i started sending proposals here it didn’t worked out. Will these templates of yours help me out in getting the desired job

You’ll do better with these templates than without them, Hussain. Give them a try!

wonderful, i have been much disturbed with this cover letter but now am ok.

Hi Niall Doherty. My name is Jay and Thank you for sharing your great experience Knowledge here. I has just start on upwork. and this will be big help for me. If i says honestly then i was completely tired because there is no activity acting on my profile. i have tried many things to get clients but i just got only one client in a month which is not good. and was looking for guidance and it’s my pleasure that i meet you here on your home(website). I have just read your most of articles and i would like to follow your steps. I am very exciting to leave a screenshot of my next success here on your site by following your words. do you like to give me any suggestions!! great regards, Jay R.

Thanks a lot! This information is so valuable. Hoping to get project soon.

This article really gave a boost to my aspirations. I believe you have just jump started my career on Upwork. Thank you.

Thanks for all the super helpful info!

This article is very helpful, thank you so much for this

Thank you very much!! Valuable info

So, Susan, in her linked interview, mentions a specific course she took with you, Niall (or perhaps it’s one you made?). She mentions that this course was what she believed helped her in her 30-day experiment with Upwork. I’ve clicked around and can find nothing but the Facebook group. What is the course she’s referring to, and are you still offering it?

Yes, I had a course (originally called “3 Months -> $1k” … later rebranded as “Freedom Business Builder”) that was available for almost 3 years but I closed it at the end of November 2018. The Facebook group for the course is still active and our Patreon supporters get access to it.

Are you looking to do similar work to Susan?

Thanks for replying, Niall! Yes I am looking to do the same line of work. I’ve landed a few jobs and would love some tips about how to really take off on Upwork.

Really Good. I strongly recommend this article

Thanks really find this article useful,will try follow the tempelates with my own works,appreciate.

Thank you so much for this, i find very helpful. I will definitely make use of these templates especially the 1st and 4th ones. Thanks once again

Leave a Comment Cancel reply

👇 online business tips & insights 👇.

Every Tuesday and Friday we email 23,346 people like you with top tips, insights and opportunities to build your online business. No hype, no scams, no fake gurus. Sign up below to get the next one.

"Niall's insights, research, and abundant sharing of new ideas has earned me thousands of dollars over the past three years, and there is rarely a month that passes without me recommending eBiz Facts to someone I'm talking with who wants to achieve more from their life." – Jacob Alrdridge, international business coach

About eBiz Facts Niall Doherty | Now Finance Reports Full Disclosure Privacy Policy Terms and Conditions Contact Sitemap

• Bought it For $4000, Then Earned $20,000 in 8 Months
• $20,000 in 6 Months With No Marketing
• $68/Hour Via Airbnb (But Nobody Stayed At His Place)
• Try This For a $100K/Year Business
• New Way To Make Money: Become an AI Actor

The best way to contact us is via the comments here on the site, or via the socials...

Or send us a message via the contact page .

© 2024 Monterra, SL. All rights reserved.

How To Write a Cover Letter: Basics and Examples for Upwork Success

Creating a compelling cover letter is crucial for securing jobs on Upwork, the popular freelancing platform. A well-crafted Upwork cover letter can set you apart from the competition and increase your chances of landing your desired projects. This guide will walk you through the basics of writing a cover letter for Upwork, provide examples, and offer tips to make your proposals shine.

Table of Contents

Understanding the Importance of an Upwork Cover Letter

Basics of writing a cover letter for upwork, key elements of an effective upwork cover letter, common mistakes to avoid in upwork cover letters, step-by-step guide to writing an upwork cover letter, upwork cover letter sample for web developers, upwork cover letter sample for graphic designers, upwork cover letter sample for content writers, personalizing your upwork cover letter, using keywords effectively in your upwork cover letter, showcasing your unique selling proposition in upwork cover letters, tips for writing a winning upwork proposal cover letter, how to format your upwork cover letter for maximum impact, follow-up strategies after submitting an upwork cover letter, faq about upwork cover letters.

An Upwork cover letter is your first opportunity to make a great impression on potential clients. It sets the tone for your professional relationship and demonstrates your enthusiasm and suitability for the project. A strong cover letter can significantly increase your chances of being hired.

Writing a cover letter for Upwork requires a clear structure, an appropriate tone, and a personalized approach. Here’s a breakdown:

• Structure: Your cover letter should include an introduction, body paragraphs highlighting your skills and experience, and a conclusion with a call to action.
• Tone: Maintain a professional yet friendly tone. Show enthusiasm for the project and confidence in your abilities.
• Personalization: Customize each cover letter to the specific job post and client. Mention the client's name and address their project requirements directly.

An effective Upwork cover letter should include the following key elements:

• Introduction: Briefly introduce yourself and mention the job you're applying for.
• Skills Highlight: Highlight the skills that are most relevant to the job. Use bullet points for clarity.
• Relevant Experience: Share examples of past work that demonstrate your expertise. Be specific and concise.
• Call to Action: End with a strong call to action, inviting the client to discuss the project further.

Avoid these common mistakes to increase your chances of success:

• Generic Openings: Personalize each cover letter. Avoid using generic openings like "To whom it may concern."
• Overly Long Letters: Keep your cover letter concise. Aim for 200-300 words.
• Lack of Proofreading: Typos and grammatical errors can make a poor impression. Proofread your cover letter carefully.

Follow these steps to write a compelling Upwork cover letter:

• Analyzing the Job Post: Carefully read the job description. Identify the key skills and requirements.
• Crafting the Introduction: Start with a friendly greeting and mention the job title. Introduce yourself briefly.
• Showcasing Your Skills: Highlight your relevant skills and experiences. Use bullet points for easy reading.
• Ending with a Strong CTA: Conclude with a call to action. Invite the client to schedule an interview or discuss the project further.

Example Breakdown:

Introduction:

"Hi [Client's Name],

I’m excited to apply for your web development project. With over five years of experience in web development, I have the skills and expertise to deliver high-quality results."

Skills Highlight:

• Proficient in HTML, CSS, JavaScript, and PHP
• Experience with responsive design and cross-browser compatibility
• Strong problem-solving skills and attention to detail

Relevant Experience:

"I recently completed a project for a client where I developed a custom e-commerce site that increased their sales by 30%."

Call to Action:

"I would love to discuss your project in more detail. Please feel free to reach out to schedule a call."

I’m thrilled to submit my application for your graphic design project. With a background in graphic design and a passion for creativity, I’m confident I can bring your vision to life."

• Expertise in Adobe Creative Suite
• Experience with branding and logo design
• Strong visual communication skills

"I designed a new logo for a startup that significantly improved their brand recognition and customer engagement."

"I look forward to the opportunity to discuss how I can contribute to your project. Let’s schedule a time to chat."

I’m eager to apply for your content writing project. With a strong background in content creation and SEO, I can help you create engaging and optimized content."

• Proficient in SEO best practices
• Experience with blog writing and article creation
• Strong research and editing skills

"I’ve written numerous articles for a tech blog that have consistently ranked on the first page of Google."

"I’d love to discuss your content needs further. Please get in touch to arrange a meeting."

Addressing the Client: Always use the client's name if it's available. It shows attention to detail and genuine interest.

Tailoring Your Proposal: Customize your cover letter to reflect the specific job requirements. Mention details from the job post to demonstrate your understanding.

Keyword Integration: Use relevant keywords from the job post naturally within your cover letter to increase visibility.

SEO for Proposals: Just like SEO for web content, using the right keywords can make your proposal more discoverable and relevant.

Highlight what sets you apart from other freelancers. Whether it’s a unique skill, a specific experience, or a distinctive approach, make sure to emphasize your unique selling proposition.

Clarity: Be clear and concise in your writing. Avoid jargon and overly complex sentences.

Professionalism: Maintain a professional tone while being friendly and approachable.

Enthusiasm: Show genuine enthusiasm for the project and the opportunity to work with the client.

Layout: Use a clean and simple layout. Break your text into paragraphs and use bullet points where appropriate.

Readability: Choose a readable font and size. Avoid large blocks of text.

Professional Appearance: Ensure your cover letter looks professional and polished. Pay attention to spacing and alignment.

Timing: Follow up if you haven’t heard back within a week.

Politeness: Be polite and professional in your follow-up message.

Persistence: Show continued interest without being overly pushy. A gentle reminder can keep you top of mind.

What is the best length for an Upwork cover letter?

Aim for 200-300 words. Keep it concise and to the point.

How can I make my Upwork cover letter stand out?

Personalize your cover letter, highlight relevant skills and experience, and maintain a professional yet friendly tone.

Should I include a portfolio in my Upwork cover letter?

Mentioning your portfolio is a good idea. Provide links to relevant work samples.

How often should I follow up after submitting a cover letter?

Wait about a week before following up. Be polite and express continued interest in the project.

What are common mistakes to avoid in an Upwork cover letter?

Avoid generic openings, overly long letters, and typos. Make sure to customize each cover letter to the specific job post.

Can I use a template for my Upwork cover letter?

While templates can provide structure, always personalize each cover letter to the job and client.

Writing an effective Upwork cover letter is an essential skill for freelancers. By understanding the basics, avoiding common mistakes, and personalizing each proposal, you can increase your chances of success on the platform. Use the provided examples and tips to craft compelling cover letters that will help you stand out to potential clients and win more projects.

Tips & Tricks For Making More Money Online

How To Write An Upwork Cover Letter: 5 Tips + Free Template

One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.

The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.

Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.

So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.

What Is An Upwork Cover Letter?

The cover letter is an essential part of a resume or CV. Normally, when you’re applying for a job, you include a cover letter with your CV to let your potential employer know why you’re applying for the job, what kind of goals you have, and why they should hire you for the position.

Upwork cover letters use the same concept. Whenever you’re applying for a job on Upwork, you now have to fill out a section called Cover Letter.

Here, you can write a detailed yet concise message to clients explaining how you can help the client and why you’re the best person for the job.

As you can imagine, this is a crucial part of a job proposal that will determine whether you will get the job or not.

Before You Apply For Jobs..

Before you apply for jobs and start writing cover letters, make sure you complete the following steps. Because without these steps, clients will never hire you, even if you write the perfect cover letter.

1. Improve Your Communication Skills

Improving your communication skills is the first thing you should do before applying for jobs.

Learn to write better messages to clients and learn the proper etiquette for writing emails. You can follow this guide to learn more about it.

Also, I highly recommend that you take an online course on copywriting and business communication. Think of it as an investment in yourself.

And it will go a long way to help you write great proposals, cover letters, and communicate with clients like a professional.

If you’re interested, start with these Skillshare classes:

• Business Communication Skills: Write & Speak More Professionally
• Copywriting: Essential Skills For Writing Engaging Marketing Copy
• Professional English Emails: Write Clearly and Effectively

2. Optimize Your Upwork Profile

The next thing you need to do is optimize your Upwork profile.

When you apply for a job and send a proposal to a client, one of the first things they do is check your profile.

Now imagine doing all the work to find the perfect job and write a great cover letter while you have a terrible profile. It will only send those potential clients away. Don’t make that same mistake.

I wrote a complete guide on creating an effective Upwork profile. Give it a read and optimize your profile accordingly.

3. Gather Some Samples

Now, you can say all you want about your skills and abilities in your proposal but the client will never believe you if you don’t have hard evidence to back your claims.

So make sure you have some samples of your work to show the clients.

If you’re a writer, you can include links to your previously published articles.

If you’re a graphic designer, you can include a link to your portfolio.

If you don’t have any links to show, attach sample documents and files in the proposal.

4. Ask For The Right Price

When using Upwork to find jobs, asking for the ideal price is very important. Because it’s always going to be a bidding war between freelancers.

But the key to finding the right price is not to ask too low that clients think you’re desperate. Or ask too much that turns clients away.

To figure out the sweet spot between the two, you can check the Upwork services section.

Browse the category related to your work to see what other freelancers are charging for similar jobs.

Then come up with a price that fits your client’s budget and the regular rates at the same time.

5. Only Apply For The Right Jobs

There are some freelancers out there who apply to every job that comes up in their feed while copy-pasting the same cover letters and proposals.

This is a huge mistake that will get you nowhere.

Learn to pick the right jobs that fit your set of skills. Find jobs that have detailed descriptions that give you more information about the job. So that you can research the client and their industry to write better cover letters.

What To Include In Your Cover Letter

Once you complete all the initial steps to optimize your profile and writing skills, here are the most important points you need to cover in your cover letter.

• Address the client by their first name (eg: Hi John,)
• Mention that you’ve read the entire project description
• Do some research to understand what the client is asking for
• Provide solutions to the client’s pain points
• Mention why you’re the perfect person for the job with facts (eg: I have 5 years of experience in social media marketing and I worked for client X)
• Show examples of your previous work, portfolio, or client case studies
• In the end, mention that you have a strategy in mind for the client’s project and ask them to DM you for details
• Remember to keep it short, detailed, and concise

You’ll see how all these points come together in the example and the cover letter template below.

How To Write Cover Letter for UpWork

It’s best to write the cover letter on different software like Google Docs or MS Word and then copy it over to Upwork. You wouldn’t want to accidentally hit send while you’re writing the cover letter.

As I mentioned before, learning to write well is very important. Taking a copywriting class will not go to waste.

Take all the key points I mentioned in the previous section. Write in friendly and simple words to describe your proposal for the client.

Here’s a quick Upwork cover letter example to show you how it’s done:

Hi John, I read your entire job description and I think I’m the perfect person for the job. Here’s why: -I noticed that you’re looking to build an online store website. I think WordPress is the best platform to build your website and I have over 5 years of experience building WordPress sites -I’ve built WordPress websites for many clients including CocaCola and Pepsi -Here are just a few of the links to websites that I’ve recently built for other clients (include links here. Or attach your sample documents) -I have a really great concept idea for building your website that will make your brand look even better than your competitor (Do research to find the competitors and mention the name here). Send me a DM or respond to this proposal so we can discuss more details I’m really excited about this project and to work with you to build something amazing. Looking forward to your DM. -Your name

See how simple and concise that looks. And we covered all the key points in that 150-word cover letter. You can easily edit this message to include skills and experience related to your industry.

There are also great tools you can use for writing your cover letter online . They offer more professional-looking layouts that you can easily customize, which are ideal for applying for not just freelancing jobs but for any type of job application.

Free Upwork Cover Letter Template

I made a more beautifully formatted Upwork cover letter template that you can use when applying for jobs. You can download it below.

Make sure to edit and customize this template according to your needs.

10 Tips For Writing Professional Cover Letters

Follow these quick tips to make your cover letter look more professional.

1. Personalize Your Greeting

Avoid generic greetings like “Dear Sir/Madam” or “To Whom It May Concern.” Take the time to find out the client’s name and address them directly. A personalized greeting shows that you’ve done your homework and are genuinely interested in the job.

2. Start with a Strong Opening

Grab the client’s attention right from the start. Mention the job you’re applying for and briefly state why you’re excited about the opportunity. Highlight a key skill or experience that makes you a perfect fit.

3. Highlight Relevant Skills and Experience

Focus on the skills and experience that are most relevant to the job. Use bullet points to make this information easy to scan. Be specific about your accomplishments and how they align with the project’s requirements.

4. Show Enthusiasm and Interest

Clients appreciate freelancers who are genuinely interested in their projects. Express your enthusiasm and explain why you’re excited about the opportunity. A passionate approach can make you stand out from other candidates.

5. Address the Client’s Needs

Show that you understand the client’s needs by referencing details from the job posting. Explain how you plan to meet those needs and solve their problems. Tailoring your cover letter to the specific job demonstrates your attention to detail.

6. Include Samples or Links to Work

Provide links to your portfolio or attach samples that are relevant to the job. Seeing your work helps clients assess your skills and makes your application more compelling. Ensure the samples showcase your best work and are easy to access.

7. Keep It Concise and Focused

Clients are often busy and may not have time to read lengthy cover letters. Keep your letter concise and to the point, ideally no longer than one page. Focus on the most important information and avoid unnecessary details.

8. Proofread Carefully

Spelling and grammar mistakes can make a poor first impression. Proofread your cover letter carefully to ensure it’s error-free. Consider asking a friend or using a tool like Grammarly to help catch any mistakes.

9. End with a Call to Action

Conclude your cover letter by expressing your eagerness to discuss the project further. Invite the client to contact you for an interview or to ask any questions. A clear call to action can help move the process forward.

10. Follow Up if Necessary

If you haven’t heard back within a week or so, consider sending a polite follow-up message. Reiterate your interest in the project and ask if the client needs any additional information. Following up shows your persistence and commitment.

Images via Freepik.com

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Land Your Dream Freelance Gig: Upwork Cover Letter Guide

Landing freelance gigs on Upwork requires more than just a stellar profile. While your skills and experience take centre stage, a well-crafted cover letter can be the secret weapon that sets you apart from the competition. 

This guide equips you with expert tips and winning templates for cover letters for Upwork to craft proposals that grab clients' attention and secure those dream projects.

Understanding the Importance of a Cover Letter on Upwork

Defining a cover letter in the freelance landscape.

Cover letters on Upwork serve as introductions, expand your profile, and showcase your suitability for the job, much like in the traditional job market. It's your chance to personalise your proposal, demonstrate your understanding of the project, and showcase what makes you the ideal freelancer for the job.

Why Your Upwork Cover Letter Makes a Difference

Here's why a cover letter matters:

• Provides Context on Your Fit:  A cover letter allows you to expand on your experience and skills beyond a simple resume bullet point. You can explain how your unique background and approach make you the perfect person for the role.
• Cuts Through the Noise: Upwork is a crowded marketplace. A strong cover letter makes you stand out.
• Demonstrates Initiative and Communication Skills: A well-written cover letter showcases your professionalism and ability to communicate effectively, essential qualities for any freelancer.
• Opportunity to Address Specific Requirements: A cover letter for Upwork helps highlight your skills directly relevant to the project's needs, demonstrating your understanding of the client's goals.

Crafting a Winning Cover Letter: Essential Tips

Now that you understand the importance of a cover letter let's delve into the key elements that make it effective:

Add Your Personality (While Remaining Professional)

While professionalism is key, there's no need to be boring. Write in a conversational tone that's respectful but engaging. Avoid starting with dull phrases like "My name is Job Applicant Jean" and instead, let your personality shine through with phrases like “Having helped clients achieve [Specific results] in the past, I believe my skills can be a valuable asset to your [Project Name] project.” 

Integrate Keywords Seamlessly

Pay attention to the keywords used in the project description. Subtly integrate these keywords throughout your cover letter for Upwork to improve your proposal's searchability within Upwork's search engine.

Example: Look for keywords in the project description (e.g., "social media marketing"). Subtly weave them into your cover letter to improve searchability within Upwork's search engine. Instead of generic statements like " I have experience in marketing ,” go for keyword integration: " I noticed you mentioned a focus on social media marketing and audience engagement. In my previous role, I managed social media campaigns that grew follower bases by 30% through targeted content strategies. "

Proactively Address Client Concerns

Anticipate potential concerns clients might have and address them directly in your cover letter. This demonstrates your attentiveness and ability to think ahead.

For example, instead of leaving clients wondering with generic statements like "I'm a great writer, trust me,” try addressing concerns like"I understand clear communication is crucial. I provide regular progress updates and keep you informed throughout the project. Feel free to reach out with any questions or concerns."

Crafting a Memorable Closing Statement

Instead of a standard sign-off, conclude with a call to action that reinforces your value proposition.

Example: "I'm confident my skills can significantly benefit your project. Let's discuss how I can help you achieve your goals. I'm available for a call at your earliest convenience."

Refine Your Approach: As you gain experience, track what resonates with clients and adapt your cover letters for continued success.

Showcase Your Passion and Understanding of the Client's Industry

Go beyond just listing your skills. Briefly mention what excites you about the client's industry or project type. This demonstrates genuine interest and sets you apart from freelancers focused solely on the job itself.

Example: "I've been following the impressive work your company has done in the sustainability sector, and I'm particularly passionate about [specific aspect of the industry]. My experience in [relevant skill] combined with my enthusiasm for this field allows me to bring a unique perspective to your project."

Highlight Your Skills and Quantify Your Achievements (When Possible)

Don't simply repeat your resume. Briefly showcase your most relevant skills and experiences that directly address the project's requirements. Back up your claims with data. Numbers add credibility and give clients a clearer picture of your impact.

Example: Instead of saying " increased website traffic, " quantify it. " I crafted SEO-optimised blog posts that resulted in a 25% increase in organic website traffic for my previous client. "

By incorporating these essential tips, you'll craft compelling cover letters that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. Keep personalising and refining your approach to stand out on Upwork!

Sample Cover Letter Templates for Success

These Upwork cover letter samples provide a foundation to build upon, tailored to different freelance specialities.

General Template: A Versatile Approach

Hi [Client Name],

I am writing to express my interest in your project for [Project Title]. Having reviewed the details, I am confident that my skills and experience in [Your Skills] make me a strong fit for this role.

In my previous work with [Previous Client/Company], | successfully [Describe a Relevant Achievement]. My portfolio showcases a range of projects that demonstrate my ability to [Highlight Relevant Skills]

I am eager to learn more about your vision for this project and discuss how | can contribute to its success. Please find my portfolio attached for your review.

Thank you for your time and consideration.

[Your Name]

Web Designing Template

Dear [Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my expertise in web design. With [Number] years of experience crafting user-friendly and visually appealing websites, I am confident I can deliver exceptional results.

In my previous project for [Previous Client], I designed a website that resulted in a [Quantifiable Achievement] increase in [Metric, e.g., traffic, conversions]. My portfolio showcases my ability to design websites that are not only aesthetically pleasing but also optimised for [Areas of Expertise, e.g. SEO, mobile responsiveness].

I'm eager to discuss your vision for the website and collaborate on a design that exceeds your expectations. Please find my portfolio linked below for your reference: [Portfolio Link]

Content Writing Template

Hey[Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my content writing skills. With [Number] years of experience crafting engaging and informative content, I am confident I can create pieces that resonate with your target audience and achieve your desired goals.

In my previous role at [Previous Client/Company], I successfully increased website traffic by [Quantifiable Achievement] through the creation of [Type of Content, e.g., blog posts, SEO-optimised articles]. My portfolio showcases my ability to write in various styles and tones, ensuring your content aligns perfectly with your brand voice.

I'm eager to discuss your content strategy and brainstorm ideas that will captivate your audience and drive results. Please find writing samples relevant to your project in my portfolio linked below: [Portfolio Link]

Graphic Design Template

I'm excited to submit my proposal for your [Project Title] project. Having reviewed the details, I am confident my expertise in graphic design can deliver visually stunning and impactful creative assets that align with your vision.

For [Number] years, I've been helping businesses like yours create captivating visuals that elevate their brand identity. In my previous project for [Previous Client], | designed [Type of Design, e.g. logos, social media graphics, website banners] that resulted in a [Quantifiable Achievement] increase in [Metric, e.g. brand awareness, engagement].

My portfolio showcases my design versatility and ability to translate your ideas into effective visuals. I'm particularly skilled in [Areas of Expertise, e.g., brand identity design, illustration, UI/UX design. I'm eager to collaborate with you and bring your design vision to life. Please find a link to my portfolio showcasing relevant design work: [Portfolio Link].

Video Editing Template

Hello [Client Name],

Having reviewed your project for [Project Title], I'm confident my video editing skills and creative vision can transform your raw footage into a compelling and engaging video.

With a passion for storytelling and [Number] years of experience editing videos for [Previous Clients/Companies/Industries], | possess a strong understanding of pacing, transitions, and the power of visuals to capture and hold the audience attention.

In my previous project for [Previous Client], I edited a video that achieved [Quantifiable Achievement] by utilising [Specific Editing Techniques]. My portfolio showcases my ability to edit videos across various styles, from promotional content to explainer videos.

I'm eager to discuss your vision for this project and collaborate on crafting a video that exceeds your expectations. Please find a link to my portfolio showcasing my editing skills: [Portfolio Link].

Note: Adapt the bracketed sections to your specific skill set. Also, while you can use these templates for reference, it's important to make your cover letter very personalised.

By incorporating these tips and templates, you'll be well on your way to crafting compelling cover letters for upwork proposals that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. As you gain experience on Upwork, track what resonates with clients and refine your approach for continued success.

Q1. What Components Are Mandatory for a Good Cover Letter?

Ans. While there's no strict format, strong cover letters typically include:

• A personalised greeting
• A brief introduction highlighting your relevant skills and experience
• A specific example from your portfolio that showcases your expertise
• A closing that expresses your enthusiasm and next steps (e.g., call to schedule a call)

Q2. The Resume and Cover Letter Dilemma: To Copy or Not to Copy?

Ans. Your cover letter shouldn't simply replicate your resume. It expands upon your resume by demonstrating your understanding of the specific project and how your skills directly benefit the client.

Q3. What is the difference between a Proposal vs. a Cover Letter?

Ans. On Upwork, the terms "proposal" and "cover letter" are often used interchangeably. They both refer to the written document submitted to convince a client to hire you. However, some freelancers differentiate between the two. A cover letter might be the initial introduction, while a proposal includes the cover letter alongside more detailed information about your approach, timeline, and pricing.

Q4. Should you use ChatGPT to write your cover letter?

Ans. While AI writing tools like ChatGPT can help generate ideas, it's crucial to maintain a personal touch in your cover letter. Clients value genuine communication and a clear understanding of your skills. It's best to use these tools as a starting point and then personalise the content for each project.

• Cybersecurity
• Business Marketing
• Sales Funnel
• Social Media

5 Cover Letter Samples For Upwork: Tips For Success And Mistakes To Avoid

In the fast-paced world of freelancing, effective communication is vital to securing projects and building a successful career. One of the most crucial elements of your Upwork profile is the cover letter.

A well-crafted cover letter can make all the difference in grabbing the attention of potential clients , distinguishing yourself from the competition, and ultimately landing the gig.

In this comprehensive guide, we will   dive into the essential strategies and tips to help you master the art of writing compelling Upwork cover letters.

Understand the client's needs

One of the most crucial aspects of writing an effective cover letter on Upwork is demonstrating your understanding of the client's needs.

Are you struggling with crafting the perfect cover letter for your Upwork proposals? Look no further! We’ve compiled a list of cover letter examples for Upwork that you can use to kickstart your writing process. These examples cover a range of industries and job types, so you’re sure to find something that resonates with you. And the best part? You can easily customize and edit these examples to fit your unique skills and experiences. No more staring at a blank screen, wondering where to even begin. With our cover letter examples, you’ll be well on your way to submitting winning proposals on Upwork. So what are you waiting for? Let’s get started!

The Best Structure for Cover Letter Examples for Upwork

When applying for freelance jobs on Upwork, your cover letter is often the first impression that potential clients will have of you. So, it’s important to make sure that you’re putting your best foot forward. One way to do this is by structuring your cover letter in a clear and concise way. Here’s a breakdown of the best structure for cover letter examples for Upwork:

1. Start with a personalized greeting: Begin your cover letter by addressing the client by name. This shows that you’ve taken the time to customize your application and are genuinely interested in the job.

2. Introduce yourself: Share a bit about yourself and your experience in the industry. Highlight any relevant skills or achievements that make you stand out from other candidates. Keep in mind that this should be brief and to the point.

3. Show your understanding of the client’s needs: Read the job description carefully and demonstrate that you understand the client’s needs. Explain how you can help them achieve their goals and solve any problems they may have.

4. Give specific examples: Provide examples of previous work or projects that are relevant to the job at hand. This helps to give the client a sense of your style and level of expertise.

5. Explain why you’re the best fit: Summarize why you’re the ideal candidate for the job. Highlight your strengths and explain how they align with the needs of the client.

6. End with a call to action: Conclude your cover letter by thanking the client for their time and consideration. Encourage them to take the next step by interviewing you or reviewing your portfolio.

In summary, a well-structured cover letter should be personalized, brief, and to the point. By following these guidelines, you can increase your chances of landing your dream freelance job on Upwork. Best of luck!

Cover Letter Sample for Data Entry Job

I am excited to apply for the Data Entry position you have posted on Upwork. I have been working in this field for years, and I know that my experience and skills are what you are looking for. I am confident that I can exceed your expectations and deliver outstanding results.

As a Data Entry professional, accuracy, efficiency, and speed are the core values that I possess. I understand that the data you handle is sensitive and critical to your business. Thus, I am willing to undergo additional training, if required, to ensure that I can meet your specific needs and requirements.

Thank you for your consideration. I am looking forward to hearing from you soon.

Best regards,

[Your Name]

Cover Letter Sample for Virtual Assistant Job

Hello there!

I am thrilled to submit my application for the Virtual Assistant position you have advertised on Upwork. With years of experience in administrative and customer service, I am confident that I can provide excellent support to your business.

I have a strong command of various administrative tools, including Google Suite, Trello, Basecamp, and Asana. I am also proficient in managing emails, appointments, and social media accounts. As a Virtual Assistant, I understand the importance of being proactive, organized, and detail-oriented, which are all essential skills that I have honed over the years.

I look forward to discussing how I can help you and your business. Thank you for considering my application.

Cover Letter Sample for Content Writing Job

Dear [Client Name],

I am excited to apply for your Content Writing job posting. As a skilled writer and editor, I believe that I can produce high-quality content that meets your needs and exceeds your expectations.

I have experience in various forms of content writing, such as blog posts, website copy, social media content, and product descriptions. I am proficient in research and can write on a broad range of topics. I can also adhere to your editorial guidelines and produce content that is both engaging and informative.

Thank you for your time and consideration. I would love to discuss how I can contribute to your content needs further.

Yours truly,

Cover Letter Sample for Graphic Design Job

Dear Hiring Manager,

I am excited to apply for your Graphic Design position and showcase my expertise in creating visually appealing designs that capture your audience’s attention.

I have extensive experience in various design software such as Adobe Photoshop, Illustrator, InDesign, etc. Additionally, I am well-versed in identifying the target audience and tailoring designs to meet the client’s needs. I can produce designs for a variety of mediums, including print, digital, and web.

Thank you for considering my application. I am looking forward to the possibility of contributing my skills to your team.

Cover Letter Sample for Translation Job

I am interested in your Translation job posting and am confident that I can deliver accurate and professional translations in a timely fashion. I am knowledgeable in both the source and target languages and proficient in using various translation tools.

I have an extensive background in translating various forms of content, including academic papers, legal documents, marketing materials, and web content. I can produce high-quality translations that are tailored to the client’s needs while maintaining their intended meaning and tone.

Thank you for reviewing my application. I am available at your convenience to discuss how I can help you with your translation needs further.

Cover Letter Sample for Social Media Marketing Job

I came across your Social Media Marketing job posting and believe that I can help you develop and implement a winning social media strategy. I have years of experience in social media marketing and can produce results-driven campaigns that engage your target audience and increase brand awareness.

I am proficient in using various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. I have experience in creating social media content, developing social media calendars, and tracking social media analytics. Moreover, I can tailor my approach to meet your specific business objectives and goals.

I appreciate your consideration and would love to discuss how I can help you achieve your social media marketing goals.

Cover Letter Sample for Web Development Job

I am excited to apply for your Web Development job posting on Upwork. With years of experience in web development, I am confident that I can deliver the optimal website for your business.

I have a strong command of various programming languages, including HTML, CSS, JavaScript, and PHP. Additionally, I am proficient in development frameworks such as React, Angular, and Laravel. I am well-versed in designing responsive websites that are optimized for search engines, fast, and user-friendly.

I appreciate your consideration and look forward to discussing your project further.

Kind regards,

Tips for Writing Cover Letters for Upwork Jobs

Upwork is one of the largest online marketplaces where businesses and freelancers connect for work. Whether you’re entirely new to Upwork or looking to improve your chances of landing more jobs, one of the most crucial parts of the application process is to write a killer cover letter. Here are some tips to help you create a cover letter that will get you hired:

Keep it concise and personalized

Avoid writing a long, rambling cover letter. Instead, make it short and to the point. Focus on the main points, and draw attention to your strengths and accomplishments. Also, make sure to personalize each cover letter for the job you are applying for. Research the company and the job description, and incorporate this knowledge into your letter. Doing so will demonstrate your interest and increase your chances of getting hired.

Showcase your experience

When applying for a job through Upwork, it is essential to highlight your experience and success. Mention any relevant projects or clients you have worked with before, and how your skills and knowledge have helped these businesses. Be specific about how you have contributed to projects in the past and emphasize how you can help the potential client solve their problem.

Highlight your skills and achievements

Understand the job requirements and include in your cover letter how you meet these requirements with your skills and accomplishments. You should highlight what you bring to the table by explaining how your skills make you the best candidate for this particular job. Provide examples of how you have utilized your skills to solve problems in past projects or roles. Show that you have what it takes to get the project done.

Add a call to action

Conclude your cover letter with a call to action, letting the client know what you can offer them and that you are excited to work with them. Let them know that you are looking forward to hearing back from them, and they can contact you for further questions or to discuss the project in more detail.

By following these tips, writing a compelling cover letter for Upwork will become easier and will help you land not only more jobs but also the right jobs for you. Remember that your cover letter is an extension of yourself on paper. It should be thoughtful, concise, and show your potential client just how qualified and passionate you are.

FAQs about Cover Letter Examples for Upwork

What is a cover letter and why do I need one for Upwork?

A cover letter is a written document that accompanies your Upwork job proposal. It is a way for you to introduce yourself, sell your skills, and show the client why you are the perfect candidate for the job.

How can I make my cover letter stand out?

To make your cover letter stand out, you should customize it for each job you apply for. Use specific examples to show how you can help the client achieve their goals, and demonstrate that you have read and understand the requirements of the job posting.

Can I use a cover letter template for my Upwork proposals?

Yes, you can use a cover letter template as a starting point for your Upwork proposals. However, you should customize the content to fit the job posting and to reflect your unique skills and experience.

How long should my Upwork cover letter be?

Your Upwork cover letter should be concise and to the point. Ideally, it should be no more than one page long, and should highlight your most important qualifications and skills.

What should I avoid including in my Upwork cover letter?

You should avoid including irrelevant information in your Upwork cover letter, such as personal details or unrelated work experience. Additionally, do not copy and paste your resume into your cover letter – the two documents should complement each other.

Do I need to include my hourly rate in my cover letter?

It is not necessary to include your hourly rate in your Upwork cover letter – you can discuss this with the client once they have expressed interest in working with you. However, if the job posting includes a budget range, you can mention that your proposed rate falls within that range.

Should I include a call to action in my cover letter?

Yes, you should include a call to action in your Upwork cover letter. This could be a request for an interview or for the client to review your portfolio. It shows that you are proactive and interested in the job.

Thanks for reading, and happy job hunting!

We hope these cover letter examples have been helpful in guiding you towards a successful proposal on Upwork. Remember that crafting a personalized and effective cover letter is crucial to standing out from the competition and ultimately landing your dream project. Keep practicing and refining your approach, and don’t forget to visit our site for more guidance and inspiration. Here’s to your next great opportunity!

5 Effective Cover Letter Samples for Upwork Proposal to Win Your Dream Project Top 10 Sample Cover Letter for Upwork Customer Service to Boost Your Chances of Getting Hired 10 Effective Cover Letter for Upwork Proposal Sample Templates You Can Use Today Guide to Writing an Effective Cover Letter for Upwork Template How to Write an Effective Proposal Letter for Upwork: A Step-by-Step Guide The Perfect Sample Cover Letter for Upwork Proposal: Ace your Freelance Applications

An Upwork Cover Letter Example For Freelancers

So, you’ve decided to join Upwork or a similar freelance marketplace. That’s a great idea! The gig economy is booming and the compensation reflects that. Freelancers providing skilled services tend to earn 70% more per hour than their cubicle-dwelling counterparts.

But, you have to be mindful of competition too. As many as 57 million workers in the US alone freelance part-time and full-time. And Upwork has some 12 million registered users. Thus, to get your piece of the pie, you really need to make Upwork ‘work’ for you.

That starts with having a well-optimized personal profile and learning to write great bidding letters for projects. This post offers some tips for that. Plus, we’ve included a quick Upwork cover letter sample you can use as a reference. Keep in mind that this post will mostly reference Upwork, but could really apply to any freelancing platform.

Start With Optimizing Your Profile

You can bet that anyone interested in your proposal is going to check out the information in your profile before they even consider you for the job. So be sure that your profile includes the following:

• A rockstar profile title that summarizes what you do.
• Crisp and professional profile picture
• Detailed profile overview that explains your professional background and highlights your skills.

You can also spice it up with testimonials/quotes from your past clients and portfolio pieces. Lastly, add extra credibility by completing several competency tests.

Be Specific in Your Proposals

In most cases, you will be applying to do a very short-term, very specific task. In your cover letter (project proposal) don’t go around the bush too much and succinctly state what makes you a good fit for that job. Include your resume only if the job posting specifically instructs you to do so.

Here’s a quick example to illustrate the point further: imagine you’re a freelance graphic designer . If you apply for a gig to design a set of landing pages, don’t waste time discussing any other skills or experience (e.g. your amazing illustration talents). Instead, write only about your experience with landing page design and perhaps conversion optimization.

Speak in Terms of The Clients Needs

Keep in mind that many of the jobs posted on Upwork are time-critical. The person who needs the work done likely has little time to train someone, or even provide a bunch of clarification. That’s why a person who can say something like: “Look, I understand what you want. Here is how I will do it. It will be done quickly. I’m ready to start immediately.’ is going to earn a second look.

To help build even more confidence in your abilities, consider including a testimonial or reference from another client. If you can show that you’ve completed similar work in the past, that will work in your favor too!

Focus on Skills, Not Personality

Normally, your cover letter is the perfect vehicle to show your enthusiasm for the company mission, and that you will fit in with the company culture. Here, none of that matters. So keep the focus on your skills and experience, not personality traits.

Answer Their Questions

Sometimes, a potential client will post a pretty detailed list of questions they want to be answered, and information that they want you to provide. On one hand, that makes it much easier for you to write the cover letter. You simply answer the questions they provide. On the other hand, if you miss anything, it could get your entire proposal eliminated from consideration. So pay attention!

Cover Letter Sample For Upwork in .docx Format

Here is a sample cover letter that you can submit in response to a short-term project on Upwork.

Download example (Word version)

Upwork Cover Letter Example – Text Format

Hi Michael,

Just checked your project details “Design a new onboarding process for a banking app” and I believe that I may be a great fit.

As a UX designer with 3 years of experience, I have previously designed account creation and account opening system flows for a lending app (received a 5-star review from the client). You can check the project details in my portfolio, along with several other designs for e-commerce, healthcare and media companies.

You mentioned that you also need someone experienced with interactive prototyping and InVision. I’m a long-term user of this app. Also familiar with Balsamiq and Adobe XD software. 

I have included information about my rates, and I am confident that I can deliver the first design mockups within 2 weeks as per your deadline. Please contact me so that we can get started.

Kevin Ninja

P.S. I took a moment to explore your website. It’s very well-designed. If you’re interested in making further changes, I believe I can make some small tweaks to your landing pages to boost conversion rates.

Final Tip: Sell a Bit Further

Treat your cover letter as a marketing document. Work mostly to sell your clients on the skills they need right now, but don’t forget to sell yourself a bit as well. Slip in a postscript or ‘aside’ to let them know other ways in which you can help!

Discover Even More Releveant Cover Letter Examples!

• Web developer cover letter example
• QA cover letter example
• Virtual assistant cover letter example
• Email cover letter example

Other Cover Letter Samples

Career change cover letter example that will not leave hr wondering, cover letter example for mechanic (+writing tips), a detailed lpn cover letter example, creative cover letter for a recent graduate.

A huge collection of cover letters created by a ninja team of writers and career advisors. Learn how to write, style and file cover letters that employers actually enjoy reading.

© Copyright 2023 Cover Letter Ninjas

• Privacy Policy
• Cookie Policy
• Terms and Conditions
• Disclosure Policy

12 Upwork Cover Letter Samples and Examples for Beginners

Ready to kick off your freelance adventure with Upwork? The key to pulling off that first gig is crafting a killer, eye-catching cover letter. Navigating Upwork cover letters as a rookie might seem a bit mind-boggling, but no worries; there is no need to break a sweat.

Crafting the Perfect Upwork Cover Letter

A  good cover letter  perfectly combines professionalism with personality. It starts with a personal greeting. It should briefly introduce your expertise and connect to the client’s needs. It should also highlight relevant experience and accomplishments and demonstrate enthusiasm for the project. Conclude with a call to action, inviting further discussion. Keep it concise, engaging, and tailored to each unique opportunity. Here are 12 effective sample cover letters for Upwork.

#1. The Engaging Introduction

Hello [Client’s Name],

My name is [Your Name]. I’m excited to join hands with you on [Project Name]. It would be an honor for me to offer my skills and unwavering commitment to ensuring exceptional results. The joy of working on this project with you gives me the commitment to provide quality work.

I can’t wait to contribute my best effort to make your project a great success. Your business aligns with my desire to learn, grow, and show my abilities well. I’m eager for the chance to chat about how I can bring some serious value to your business and be a positive force in its success.

Image source: Pinterest

#2. The Skills Showcase

Dear [Client’s Name],

I am beyond excited to have the opportunity to support your amazing work. Because I have a strong background in [your job], I am very confident that I am good at [specific job skills]. In addition to technical skills, my commitment to excellence is fueled by genuine passion. Your work matches my skills and aspirations perfectly. I love to instill creativity, dedication, and commitment to exceed expectations.

I am ready to dive in and collaborate and I am determined to ensure your project is a huge success. Bringing a unique blend of skills and passion, I am poised to make a significant impact. Let’s start this journey together and create not only success but outstanding experiences and projects.

#3. The Project Understanding

Hi [Client’s Name],

Having meticulously examined the details of [Project Name] in your project description, I am assured of my capability not only to meet but to surpass your expectations. I understand the importance of taking a personalized approach to delivering results that align with your vision. My dedication, paired with my openness to change and learning, paints me as a committed player in your business success. I’m geared up to dive into this journey, ensuring I not only meet your needs but blow past your expectations every step of the way.

#4. The Experience Highlight

With [number] years of dedicated experience as [your profession], I have fine-tuned my skills in [include some specific skills]. Over the years, I have honed my craft, navigated various challenges, and changed alongside the dynamic landscape of [your work]. This adaptability in my career journey positions me as a versatile contributor who can seamlessly integrate into your project. I bring not only a wealth of experience but also a promise to be fast and meet the unique requirements of each endeavor. Let’s work together, and we can bring unparalleled knowledge and change to your business.

#5. The Enthusiastic Pitch

The prospect of contributing to your work excites me. I’m stoked about teaming up and turning your vision into reality. My enthusiasm for the project goes beyond just finishing it – it’s about bringing it to life in a big way. Let’s start this journey together, pooling our efforts and creativity to make your project a great success. I am ready to invest my energy, skills, and commitment to ensure that our industry is not just a project but a celebrated achievement. We’ll work hand in hand to turn your vision into reality.

#6. Attention to Detail

Your work caught my attention, mainly because of [the specifics from the project description]. I understand the importance of tailoring specific aspects that make your event unique. This attention to detail, which is evident in my work, ensures that every aspect of the project is handled with precision and accuracy. I do not consider the intricacies of your work as challenges. If anything, they are opportunities to demonstrate my accuracy and commitment.

I’m pumped to dive deep into your project, making sure the outcome doesn’t just meet but blows past your expectations. Let’s team up and ride this road together—who knows where it’ll take us!

#7. The Results-Driven Approach

I thrive on challenges and am naturally results-oriented. I view challenges as chances to showcase my problem-solving skills and tenacity. It’s not just about ticking off tasks for me; it’s about embracing the opportunity to overcome hurdles. We should raise the bar and go beyond the initial goals. Your project suits my results-driven philosophy, and I’m excited about the prospect of working together to turn challenges into successes. We can combine our efforts to create a success story that reflects more than just our individual commitment to excellence. I’m an asset that will surely turn your business into a huge success.

#8. The Personal Touch

I believe that effective communication is the pillar of a successful collaboration. Clear and transparent communication is a commitment I bring to every partnership. I’m all about keeping the vibe positive in our cooperation. With consistent updates and an open-door policy for chats, I want our work relationship to be not just efficient but also enjoyable. Skill-wise, I’ve got the task covered, and my commitment is all about building trust and transparency in our partnership. Let’s start this journey together, where communication is not just a tool but the foundation of our success.

#9. The Data Entry Specialist

I am excited to contribute my data entry skills to your project. I am well-equipped for data entry positions and proficient in [related software], which in turn underscores my unwavering commitment to accuracy and efficiency. I understand that data entry plays a vital role in the success of any business. My dedication to ensuring that information is handled effectively and efficiently is reflected in my work ethic. I am ready to participate in your business, bringing a blend of technical expertise to a knowledgeable and careful approach to data management. Let’s streamline the process, increase accuracy, and ensure your project benefits from the accuracy I’m committed to providing.

#10. The Project-Specific Example

Your project seamlessly aligns with my expertise in [your field]. I go beyond stating my qualifications. I have provided a concrete example of a similar project I successfully managed. This specific illustration serves to showcase not just my theoretical understanding but also my practical ability to handle tasks identical to those required for your project. I’m a firm believer in actions doing the talking. By throwing out these real-world examples, my goal is to not just tell but show you that I’m not just competent but entirely capable of the task at hand.

I look forward to bringing my craft to your work and showing how my proven work can contribute so much to its success. Let’s collaborate to turn your project into another success story.

#11. The Learning Attitude

I’m reaching out with genuine excitement about the chance to learn and grow through your project. Every project, to me, is a unique opportunity. Not only is it an opportunity to contribute, but also gain valuable insight and knowledge. I’m not just giving lip service to personal and professional growth—it’s evident in my eagerness to take on projects that stretch my abilities. Your project, with its distinctive challenges, is like a playground for me to absorb, adjust, and flourish. I’m eager not just to contribute but also to use it as a stepping stone in my journey of continuous improvement and success.

#12. The Future Collaboration

I see our teamwork on [project name] as the beginning of something great. Beyond ticking off tasks, I’m committed to nurturing a lasting partnership that flourishes over time. My dedication goes beyond short-term successes. I aim to go on a joint journey where we both motivate each other to succeed. I believe your project should be more than just a job. We have the opportunity to lay the foundation for lasting unity. I’m thrilled about not just working on [project name] but also co-creating success in our long-term journey ahead.

Final Takeaway

Navigating Upwork  as a beginner is all about flaunting your skills, enthusiasm, and dedication. Let these Upwork cover letter samples be your muse. Craft a pitch that screams “you” in the freelancing arena. Stand out by being authentically you—your true passion for the craft is your magic wand on Upwork. Let your uniqueness shine, and watch the competitive freelancing world take notice! After all, at Upwork, authenticity is your secret weapon, and passion is your superpower.

Related Posts

100 Funny And Random Job Titles In The Workplace and Beyond

The Guide to the Guinea Pig in Peru

What to Write as Messages for a 21st Birthday

What Is Cuy? How to Roast Peruvian Guinea Pig

What is Virgo’s Soulmate Sign? Everything You Need to Know

Upwork Cover Letter

Check out these upwork cover letter templates and examples previously used by job seekers to land on job interviews at upwork. use our ai cover letter generator to create a personalized cover letter for upwork..

4.5 Star Rated / 523 Users

Automatically apply on 1000's jobs in a single click.

[email protected]

Job Application Automation

Interview Answer

Resignation Letter

Job application bot

Cover Letter Examples

© 2024 Copyright LazyApply.com

The best cover letter for Upwork (data-backed experiment)

In the search for the best cover letter for Upwork, allow me to share an example where I got a 100% response rate on my own proposals.

The last few weeks I’ve been comparing different styles of Upwork proposals, sending them out in the wild so you and I can better understand which one performs the best.

I see amazing case studies like these everywhere… but often there is something left out. Something that would kill the “shock factor”. Like when Derren Brown flipped a coin on its head ten times in a row:

The only way to guarantee that the coin lands on its head ten times in a row is to continue flipping the coin enough times until it happens by chance. However long that takes.

The same principle applies to our proposals because we can’t control how the client reacts. In order to get a 100% hit rate, we have to try until it happens by chance and then only show off that small sample of the experiment.

My example earlier is no different. What you didn’t see is the other thirty seven proposals I sent and the many times it didn’t work out.

The point is that it is okay to try again if things didn’t work out the first time. They rarely do and when we have to work a little for it first, it’s more fun when we do win.

Now, let’s dive into the whole experiment. I’ve tested different proposal styles, so you can see which type of Upwork proposal was best in the test and got the most client responses.

The four Upwork proposal styles

The theory of this experiment is that customized proposals will land more Upwork clients than generic copy-paste proposals. They have worked well in other experiments and now it’s time to put it to a test so we can get a side by side comparison backed with data.

The experiment

To find the service I wanted to offer, I looked at which type of keywords would have the most jobs for them based on my skill set. That would give me an indication of which keywords are more popular and which type of clients are more common. For example, clients with online courses compared to ecommerce businesses.

Below are some of the keywords I looked for. Keep in mind that just looking at the number of projects doesn’t say anything about the quality of the clients or projects but all other things being equal, the more projects available the more chance of landing a good one.

I searched within the digital marketing field since that’s my background and I looked across different client types, projects, skills, specific tools or anything else I could think of clients wanted help with. 

For example, some clients will say that they need help with Facebook ads, while others say ads manager (the tool needed to run the ads). Some will say they need digital ads and I have to help them figure out if e.g. Facebook ads are the right fit.

Initially, I wanted to help online course creators with marketing automation since that seemed popular but after a few days with almost only shitty projects, I had to pivot to also bidding on projects related to Facebook ads or other similar looking projects.

The problem with Upwork and doing an experiment like this is that clients aren’t always good at explaining themselves. That means a project might appear good based on the description but when we speak with the client we might discover that it’s a waste of our time.

Anyway, I wanted to optimize my profile text before applying for jobs but ultimately I decided against it since there aren’t enough niche projects on Upwork that I could truly leverage the advantage of going niche.

I decided to keep it as is even though it isn’t entirely relevant and instead see how many people would actually look at my profile text. 

It turns out no one did!

Anyway, I’ve outlined four proposal styles specifically for Upwork and in the experiment, I sent ten proposals using each of them so we can see which one works the best.

At a high level, the four Upwork proposals styles are:

1) Generic copy-paste proposals that are meant to fit most projects (meaning that they don’t fit any particularly well)

2) those that are (almost) custom written for each project but only talks about the freelancers’ experience, background, or a project recommendation 

3) the one that focuses on the client’s challenges and what success looks like for each specific project along with why this freelancer is a good choice to solve the particular problem

4) the well-researched proposal. This one fits each project description well, focuses on client challenges, shares relevant background info as it relates to the project and is based on lots of research

I was debating what to do about pricing for this experiment since it’s a factor that can have a large impact. Especially, because most clients I’ve come across on freelance websites like Upwork need help with hobby projects and thus don’t have much money to pay us freelancers. 

With freelancing there are certain invisible pricing tiers where clients tend to expect something different for each one. 

For example, when you cross a certain rate clients expect you to be good at communication beyond just the hard skills. There are no set tiers because it depends on each individual client but over time you will notice the difference if you raise your rates.

Another thought that crossed my mind is that if you are new to freelancing, charging $100/h can feel overwhelming. So I decided to charge $60/h during this experiment.

From experience, I’ve noticed that getting clients on a phone from the proposal is a more effective approach than trying to land the job directly with the proposal right then and there.

Since the phone call is different from the proposal, let’s focus on the writebacks from the proposals — how many potential clients respond to each proposal style. That way, we first get more clients to respond and then practice what to talk with them about after.

There’s something to be said about the quality but we can’t do anything to even that out and each job description is a judgment call based on the client’s description.

Of course, there are exceptions such as small, quick, projects. Those can often be hired without much extra discussion as long as everything about the project is clear in advance.

The best cover letter for Upwork: the winner

I waited about two weeks after sending the proposals to give clients a chance to either close their job or hire someone. I learned through other experiments that clients on Upwork tend to hire quickly, so this is a decent, balanced, timeframe.

Even so, for more than half of the projects there still hasn’t been any move forward as I’m writing this. As I checked again, I’ve noticed that in several cases it’s been a week or more since anyone looked at the project and they haven’t begun a conversation (“interviewing”) with any freelancer.

I’ve defaulted to categorize those projects as “no hire”-projects since clients more often than not don’t close their projects and just let them get auto-closed by Upwork after a month or so.

This will most likely be incorrect in the end since a couple of the clients probably will hire someone. But it doesn’t make sense for us to wait around since those few won’t make a meaningful difference in the data, the results and thus our reaction.

Before we jump into the results of each of the proposal styles, let’s first look at the total number of proposals and how we stack up against other freelancers altogether.

Remember, that the goal here was to get a writeback from the client. We can’t see the same data for other freelancers but we can if they were hired, that’s why I’m using that metric for other freelancers in the sheet below.

As we can see, the big deal here is that for more than 60% of the projects no freelance was hired. I noticed that on many of the projects, there would be more than 15 proposals and zero interviewees with more than a week since the client had last looked at the project. 

That indicates the client might not be serious enough with the project, since they didn’t initiate contact with a single freelancer. We know that a similar proposal to what I sent gathers interest from other clients, meaning that the proposal can’t be that bad in all the cases.

While it might be tempting to get a competitive advantage against the other freelancers, it doesn’t make a meaningful difference. If you’ve been following the blog for a while, you’ll know that I focus on those few places where we can make a big impact because focusing on the minutiae won’t get us anywhere in life.

Instead, getting more clients to hire in the first place will be a bigger win for us, since that slice of the pie is 2x-3x bigger.

The results: the best cover letter for Upwork jobs

It’s time for the result of all the proposals! Here’s the data:

This category sucked.

This category was much better.

This category was not that good.

This category was even worse.

You probably don’t remember what each of the four proposal styles represents but you might have noticed that the results for three out of the four proposals are the same: 70%-80% of the projects never hired anyone as far as we can tell.

Pretty odd, right? 

Sure, if we looked at a larger sample size, it might be different but what’s even odder is that proposal style two is upside down compared to the rest. I was interviewed 60% of the time while only one in ten jobs ended with no hire.

This is a surprise because on the surface this should be one of the worst proposal styles since it takes less time to create than the rest. But other freelancers got hired more in that category as well and that might indicate something with the clients rather than the proposals.

The caveat here is that the quality of the clients in this group might be lower than in the others depending on if we base it on the project description they wrote, earnings possible, business size, tasks they need help with, etc. 

It’s hard to tell with the limited information we have access to on Upwork but I did have a few ideas as to what might have caused the difference:

• The client’s business size
• The proposal style
• The type of job description or job itself (e.g. automation vs Facebook ads)
• How my pricing was received

At first, I thought it was because all the job descriptions in that category had important details about the client and project even if they were short, meaning that the client might be more serious. For example, they shared what the product was and which industry it was in or what they needed help with specifically (you’d think that would be the minimum in all project descriptions… but not on Upwork).

As I compared them with the rest, I noticed that this was also the case for the other projects.

Next, I looked at the previous hiring rate to see if that might offer us a correlation. The average hiring rate was 51% for the clients that I pitched with the second proposal style and 52% for proposal style four, whereas the other two styles came out to 38% and 31% respectively. It brings us closer but doesn’t really give us a clear picture.

Another option is the type of clients. I tend to see two types on Upwork: the type who is looking for the best of the best and pay well (they usually choose the high-tier freelancers in the US as the clients tend to be from there as well).

And the type of client who is looking for more affordable help and is ok that they aren’t as skilled either in the hard skill and/or communication. I did see other freelancers being hired from both of those two categories.

The problem with evaluating the client quality is that unless we get specifics or speak with the clients it can be hard to tell how good of a fit they are for us.

A writeback itself doesn’t mean much since there can be more or less quality to it which is difficult to quantify and compare. There are even certain trigger words or sentences that can be used to get more writebacks but that doesn’t mean they will be worth much.

With the limited information we have from the clients, we might never know, so let’s move on to the winning proposal style and look at an example. If you have any theories or ideas, please leave a comment at the end of the article.

The winning proposal style is defined as those that are (almost) custom written for each project but only talks about the freelancers’ experience, background, or a project recommendation.

The project description:

The proposal:

The writeback:

Another example:

I expected the best cover letter for Upwork to be style three because it is a slightly upgraded version of style two without spending too much extra time and simply being better formatted and focused on the client rather than our experience.

But since, in this experiment, we can only look for the number of clients responding to our proposal, that is GREAT news! Proposal style two takes less time to create and it seems to work because it gives recommendations and an example right there in the initial proposal – something that helps build trust with the client.

When we use this style, we can use proposal templates to be more efficient but they take some time to create the first time. But it is worth it because we can reuse them.

A writeback example

I did get several writebacks showing interest but not being able to afford my rates. I was hesitant to bring this up since there are plenty of articles out there hating on Upwork .

Here’s a writeback example:

This is not always the case when we look for the best cover letter for Upwork. The challenge is sorting the right projects from the wrong ones because Upwork attracts smaller clients with a lack of resources.

This tends to be more important with marketing-related work than other services since marketing doesn’t have much effect if the product isn’t a good fit for the customers already. In comparison, any business at any stage might need help with things like admin work or graphic design.

That’s why I tend to recommend Upwork to professionals wanting to begin to earn money on the side. It’s a great way to get started if you have an approved account but we tend to get frustrated with the platform as we want to earn more beyond the first few thousand dollars.

I could have mentioned more about my pricing and how it’s a placeholder since some clients don’t want to engage because they know that they can’t afford it. That might have helped mitigate that concern.

Post navigation

Previous post.

Hello Chris, I have been a good follower of yours for a while. You always drop golden nuggets. I am really excited about this test. It has given me more insights on proposal, and I am very sure others will see benefits too. Thank you very much.

Thank you for saying that King!

Thanks Chris for this. I am Matt! Can I get in touch so I can learn from you. Hope you don’t mind me having your email address.

Great work done with the clear description of your experience by having logical thinking. Thank You for sharing this article. Much appreciated!

Amazing ????

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Privacy Overview

• Terms And Conditions
• Privacy Policy
• Editorial Policy

Upwork Cover Letter Sample: 09 Examples & Ideas

We know you’re looking for the best way to start your job search, and we want to help. Our Upwork Cover Letter Sample are designed to show you how to highlight your skills and experiences in the most effective way possible. With a well-written cover letter, you’ll be one step closer to getting the job of your dreams. Let us help you make an amazing first impression on potential employers.

Cover letters are an important part of the job application process, and they can be a great way to show off your skills and personality. Cover letters can be a great way to show off your skills and enthusiasm for the position. But they can also be a lot of work to write. However, many people struggle with knowing how to write them. If you’re looking for some inspiration, or just want to see what a good cover letter looks like, we’ve got you covered. We’ve included a few work cover letter samples that you can use as a starting point for your own applications.

Check out these sample ideas to get inspired! There are many different ways to showcase your skills and experience in a cover letter. So find one that fits your personality and style. And don’t forget to personalize it for each job you apply to – the hiring manager will be able to tell that you took the time to tailor it just for them.

For More: Beginner Short Cover Letter Sample: 07 Examples Ideas

Cover Letter for Upwork Proposal

Dear Sir/ Madam,

I am writing to apply for the [POST TITLE] role advertised on your website. I have experience in [FIELD], and believe my skills and previous experience make me a worthy candidate for this position.

From my research, it seems that you are looking for a [DESCRIPTION OF THE JOB DESCRIPTION]. My CV is enclosed.

I would like to highlight my relevant skills and experience as follows:

> [QUALIFICATIONS]

> [EXPERIENCE]

> [OTHER INFORMATION THAT BRANCHES FROM THE JOB DESCRIPTION].

Any questions you may have regarding my application should be answered by the enclosed CV, but please don’t hesitate to contact me directly. I look forward to hearing from you soon.

Sincerely, [YOUR NAME] [CONTACT DETAILS] .

Sample Cover Letter for Upwork

Dear Sir/Madam,

Please find attached my CV to apply for the position of [JOB TITLE HERE]. I would be grateful if you would consider me for this role.

During the course of my 10+ years working in [INDUSTRY & POSITION], I have successfully demonstrated ability to work independently and as part of a team across various projects. I have made significant contributions to the success of projects by successfully managing the requirements, developing solutions and leading vendor teams.

As well as bringing extensive experience to this role, I also bring many personal qualities that are required for this position including drive, commitment, resilience and organization. The ability to work under pressure is a key requirement for this position and I have consistently demonstrated these skills.

My qualifications, achievements and contributions would make me an asset to your company. As previous employers, my referees will confirm that I am a hard working team player with honesty and integrity who always delivers on time. Please contact me should you wish to discuss this position in further detail.

Yours sincerely, Name:_______, Email:___________, Address:__________ Contact#____________

Upwork proposal cover letter

Respected Sir,

I am writing to apply for the Customer Support Specialist position on your website. I have been brought up and educated in a very supportive and encouraging family and was taught from an early age to be kind, polite and helpful.

Having grown up with pets has also given me an insight into how challenging some tasks can be for someone who is inexperienced. As well as this, I have experience in a customer service environment from my early teenage years and worked in several areas such as retail, hospitality, and more recently social media marketing.

I am very passionate about the sport of swimming and volunteer for various local events within my community. This has developed many skills that relate to this role including time management, understanding different types of people, and working well as part of a team.

I look forward to hearing from you soon.

Yours faithfully, Name:_______, Email:___________, Address:__________Contact#____________

Cover Letter Upwork Sample

Respected Hiring Manager,

I am writing to you with reference to my application for the position of ___________ as advertised on your website. Here is a brief summary of my experience and suitability for this role:

In 2019 I graduated from the University of Westminster with a Bachelors’s degree in Business Administration and immediately began applying for work in accountancy. I have had some success in securing roles at small local businesses but find that I lack experience in more varied areas of administration.

I have recently found your advertisement for _________ role and think it is an excellent opportunity for me to gain valuable new skills while working with a hiring company of your stature. My current education, combined with my already acquired skills in the administration would enable me to contribute efficiently and effectively to your company.

I can also see that this role requires knowledge of the following skills: __________________. So I am confident that my education has equipped me with sufficient knowledge of these areas and look forward to elaborating on how these skills could benefit your business.

I believe my drive for success coupled with my commitment to growth would make me a valuable addition to your company. So I am available at your earliest convenience for an interview and hope you find the attached resume relevant to this role

Please do not hesitate to contact me if you require any further information or have any questions about my suitability. Thank you again for your time and I hope to hear from you soon.

Regards, Name:_______, Email:___________, Address:__________Contact#____________

Cover Letter for Upwork Sample

Dear Hiring Manager,

I observed in your advertisement for a social media account manager that you are in need of someone who can offer creative and out-of-the-box ideas when it comes to business. I believe that my qualifications and experience make me the perfect candidate for this position. My career has been marked by consistent success working with people, building relationships, and researching new ideas.

I am confident that I can bring value to your company, particularly in the role of social media account manager. Here are some reasons why:

I have three years of experience working for a marketing firm where I learned invaluable lessons about how to manage client relationships and create engaging content for social media platforms like Facebook and Instagram.

During my tenure at Barnes and Noble, I managed the website and social media accounts for three years. Working with customers all day long really improved my knowledge of what makes people tick. So I believe this is an important quality to make me effective as a social media account manager for your business.

I have experience creating engaging content for various platforms, including Facebook and Twitter. As well as creating promotional material for Google Adwords.

I would appreciate the opportunity to discuss my qualifications and how I can contribute to your company. Will contact you on Monday, April 18th to set up a time to meet and talk about what you need from a social media account manager.

Best regards, Name:_______, Email:___________, Address:__________ Contact#____________

Upwork Cover Letter Example

In this letter, I would like to present myself as a candidate for a Virtual Assistant position with your company. First, I will give you a brief description of who I am and what my qualifications are, then explain how my experience can be valuable in helping your company achieve its goals. Finally, I will provide you with references – both personal and professional – that you may contact.

My name is _____, and I am an experienced business development representative with a strong background in public relations, marketing, and social media. Also my primary focus has been on working with small businesses to cultivate their brands through the implementation of quality content marketing strategies. My goal is to use my expertise to help make your company a household name.

In addition to being a skilled marketer, I am also an exemplary writer and editor. My work for both small businesses and large corporations has been praised by clients and colleagues alike for its creativity, unique perspective, flow, readability, grammar, spelling, punctuation, use of industry-specific acronyms/jargon, and depth of research.

You can be confident that all work I complete for your company will not only meet, but exceed your standards. I would be willing to complete any necessary training, and my hourly rate is $22/hr.

Sincerely, Name:_______, Email:___________, Address:__________ Contact#____________

Best Upwork Cover Letter Samples

My name is _____ and I am writing in response to the job advertisement for a customer support representative. I believe that my experience and skills would be an asset to your organization, specifically in regard to this position.

I have previous work-related experience as a customer support representative, which allowed me to build strong communication skills, learn how to deal with a wide range of people in various work-related situations, and improve my computer skills.

My qualifications also include the following:

(insert list)

I am confident that my experience has developed qualities such as these that would make me an asset to your company. Would love the chance to discuss this role in person and demonstrate how I could benefit your organization.

I look forward to hearing from you.

Upwork Proposal Cover Letter Sample

Respected HR Manager,

I am writing to apply for the currently available position of a Social Media Manager on Upwork.com. I saw your listing on LinkedIn and think that I’m the perfect candidate for the job.

My name is [NAME] and I am passionate about social media marketing. Over my career, I have worked in various positions most recently as a Social Media Manager at [COMPANY NAME]. My duties included creating content for Facebook, Twitter, Pinterest, and other channels on a daily basis.

I am familiar with all social media platforms and have gained extensive experience in engaging an audience by publishing relevant articles. What is more, I have used my skills to promote the company’s new products or services. I have also had opportunities to conduct interviews with experts within the industry via Skype or Google Hangouts, which turned out very successful.

I am sure that I could bring a lot of value to your company as Social Media Manager at Upwork.com. My attached resume provides an overview of my education and professional experience. But if you wish to learn more, I am ready to answer all of your questions.

Please feel free to contact me at [PHONE] or via email at [EMAIL] at any time. I have attached my resume as a PDF file and look forward to hearing from you soon.

For More: 111+ Attractive Hair Stylist Resume Objective ideas & Examples

Upwork Sample Cover Letter

Dear HR Manager,

Indeed, it’s a real pleasure to be writing you. I came across your company’s advertisement for a Front Desk Officer on Jobstreet during my hunt for new opportunities. And am confident that I would be a valuable addition to your workplace.

I am currently working at [Name of previous Company], having been employed there since [Time period working there].

How I believe I would be a great fit for your esteemed organization due to my extensive experience, communication skills and understanding of the nature of this role. So I am confident that, with me on board, you will not only maintain the standard required but also see an increase in both productivity and profit.

I have enclosed my CV for your consideration. I look forward to hearing from you soon,

So, what do you think? Are you inspired to try out some of these work cover letter ideas for your next application? So Let us know in the comments section below. So if you need more help getting started, be sure to check out our professional writing services. We can take the hassle out of crafting a stellar job application and make sure your resume stands out from the rest. We hope this article has helped you to come up with some ideas for your own cover letter. If it’s not, don’t worry because we have plenty of other resources on the blog that could help you out! You can find them by clicking here or visiting our homepage anytime. Once again, thanks for tuning in and good luck on finding a new job!

You may also like

Cover Letter for Ph.D. Application: 5 Template ideas

Customer Service Representative Cover Letter: 09...

Waitress Cover Letter: 07 Template Ideas

Computer Science Cover Letter: 05 Ready Template

9 Best Associate Cover Letter Samples [Free]

Creative Inspiring Cover Letters: 7+ Template

About the author.

Jessica William

Leave a comment x.

Save my name, email, and website in this browser for the next time I comment.

• Forums Forums Freelancers New to Upwork Clients Coffee Break Agencies Support Forum Get Profile Feedback
• Academy Academy Explore learning paths Work with a coach Upskill with our partners Attend an event Watch videos Learn from experts Get certified
• Programs Programs Join Our AMA Sessions Guided Growth Explore Our Inspiration Podcasts Discover Our Community Blog
• Support Support Support Forum Known Issues & Workarounds Help Center Product Release Notes
• Back To Upwork.com
• Freelancers
• New to Upwork
• Coffee Break
• Support Forum
• Get Profile Feedback
• Explore learning paths
• Work with a coach
• Upskill with our partners
• Attend an event
• Watch videos
• Learn from experts
• Get certified
• Join Our AMA Sessions
• Guided Growth
• Explore Our Inspiration Podcasts
• Discover Our Community Blog
• Known Issues & Workarounds
• Help Center
• Product Release Notes
• Subscribe to RSS Feed
• Mark Topic as New
• Mark Topic as Read
• Float this Topic for Current User
• Printer Friendly Page

• Mark as New
• Notify Moderator

Feb 2, 2017 09:25:43 AM  by  Saxon L

Sample Cover Letter

• All forum topics
• Previous Topic
• « Previous
• Next »

Feb 2, 2017 09:31:02 AM  by  Saumya Brata D

Feb 3, 2017 05:47:45 AM  by  Preston H

Feb 3, 2017 05:50:37 AM  by  Preston H

Nov 21, 2017 08:50:04 AM  by  Simranjeet Singh C

Nov 15, 2018 11:46:29 AM  by  Preston H

Mar 25, 2018 08:21:31 AM  by  Faisal A

Mar 29, 2018 05:27:31 AM  by  Melissa T

Jul 9, 2020 05:29:37 AM  by  Asad A

Feb 2, 2021 07:22:50 PM Edited Feb 2, 2021 07:23:47 PM  by  Ahmad R

Mar 3, 2021 02:43:35 PM  by  Adnan S

Mar 3, 2021 06:37:31 PM  by  Ahmad R

Mar 22, 2021 06:23:23 AM  by  Samuel C

Apr 14, 2021 07:10:22 AM  by  Daniel K

Jul 30, 2019 09:01:18 PM  by  Jenish D

Dec 16, 2019 05:14:16 PM  by  Neha K

Feb 6, 2020 03:45:15 AM  by  Elvis K

Feb 6, 2020 04:20:44 AM  by  Preston H

Mar 13, 2020 09:18:28 AM  by  Umesh M

May 26, 2020 08:09:35 AM  by  Preston H

May 2, 2020 10:51:15 PM  by  Ario W

Nov 24, 2022 08:11:40 AM  by  Novenia I

Nov 24, 2022 08:12:00 AM  by  Novenia I

Feb 9, 2024 10:30:55 AM  by  Muhammad U

Mar 4, 2024 01:00:23 AM  by  Tamij Uddin M

• Upwork Dashboard
• Trust, Safety & Security
• Help & Support
• Upwork Foundation
• Terms of Service
• Privacy Policy
• Accessibility
• Desktop App
• Cookie Policy
• Enterprise Solutions

• Back To Home

• Business & Finance
• Digital Marketing
• Health & Fitness
• Mindset & Grit
• Programming

Best Upwork Proposal Sample & Cover Letter

Upwork is an excellent platform for helping freelance writers find jobs. In this article, let’s explore the best Upwork proposal samples and best Upwork cover letter samples. You may be at any stage of a freelancing career. You may be a budding freelancer or a veteran. Freelancers often update their profiles and budding gigs seek tips to build one from scratch. Irrespective of your stage in freelancing, the Upwork proposal creation tips can help you nail your profile like a pro.

Upwork freelancing community platform offers freelancing opportunities in several domains. Let us consider here the best Upwork proposal samples for graphic designers, bookkeeping, data entry, web development, and more. By reading this article, you will learn what it takes to win a job on Upwork. Make sure you send an Upwork proposal that highlights how your skills will help you excel at the job.

Best Upwork Proposal Samples

Use these tips to craft a proposal that will earn you more freelancing jobs.

1. For graphic designers

Graphic designers opt for several subcategories which are the graphic design areas in which they specialize. Highlighting specialized domain interests while developing or updating profiles helps create a focused and objective-driven resume with a high pitch and target focus. A graphic design project contractor looks out for expertise in several skill areas and subcategories. In your profile section, you may highlight your graphic design-specific expertise while creating a new resume or update upgraded skills in your existing resume. The following skills and expertise were featured among the top graphic designer profiles at Upwork in 2022:

• Apparel, fashion design Adobe Photoshop, Adobe in-design
• Brochure, infographics, vector works, logo design
• UX/UI, web design, Canva, Minimal, Branding, Procreate, templates
• Graphic design, 2D design, game design, poster design, print design, CG artworks
• CSS, HTML, lettering, typography, digital media, e mail design , presentations
• Microsoft excel, Corporate style design, layout design, web hosting
• Product design, design research, animated GIF, photo editing
• Video editing, sound editing, sound design, film editing, T shirt design, drawing
• E learning, data modeling, budget planning

Best Upwork cover letter samples for graphic designers

You can find some best Upwork cover letter samples for graphic designers at

• https://www.pinterest.com/pin/634796509964612804/
• https://www.topicsway.com/2021/03/25/graphic-designer-cover-letter/
• http://www.upworklogin.com/upwork-odesk-cover-letters/examples/graphic-designer-design.html
• https://websonjob.com/graphics-designer-cover-letter-sample-and-format/

2. Best Upwork proposal sample for bookkeeping

The below-mentioned bookkeeping subcategories and skills have been found to be in demand by Upwork clients:

• Xero, Accounting, Microsoft Word, Microsoft Excel, Intuit Quick Books
• Stripe, Financial Accounting, Budget Planning, Expensify
• Sassu, Filing, Data entry, Sage 50 accounting
• Tax preparation, payroll processing, cost accounting
• The corporate tax, business development, WordPress, SEO, GAAP
• Strategic Planning, Financial Analysis, Accounting basics
• Shopify, CPA, Financial reporting, Chart of accounts
• Tableu, VLOOKUP,
• Process design, scheduling, online research, project planning
• App Folio, PropertyWare, Excel VBA, Business planning, Data analysis
• Legal and paralegal, proofreading, WordPerfect

3. Best Upwork proposal sample for data entry

If you are a data entry gig you can save your profile on Upwork and win top data entry projects from Upwork clients by highlighting your data entry skills and expertise. A write-up presented on the undermentioned website presents the best Upwork cover letter sample for data entry profile:

• https://websonjob.com/data-entry-cover-letter-sample-for-upwork/

The skills and expertise areas that you may want to highlight in your Upwork data entry profile can relate to the following aspects:

• Data entry speed
• Proficiency in languages
• Languages in which you can type
• Translation abilities
• Operational knowledge of various data entry software

4. Best Upwork proposal sample for a web developer

If you are a web developer gig seeking to create a dapper profile on Upwork you may like to visit examples presented on websites:

• https://jobsson.com/web-developer-cover-letter/#:~:text=I%20am%20very%20much%20interested,potentiality%20to%20match%20your%20needs .
• https://www.pinterest.com/pin/113997434302454831/

In your Upwork profile, you may want to highlight specific skills you have in the web development domain, these can include:

• Web hosting and Web designing
• Knowledge of different web designing tools
• Knowledge of WordPress
• Knowledge of web design coding
• Ability to work with different types of text and graphics content
• Ability to work with different types of audio and video content
• Knowledge of web listening tools
• Know how to set different pages, zones, filters, and links
• Know how to integrate secure payment gateways
• Knowledge of developing web mobile app

5. Upwork Categories in demand

Apart from the above-mentioned categories, Upwork freelance community online site offers collaboration between clients and gigs for several other domains. Broadly the domain expertise sought at Upwork pertains to the following areas:

Information technology development

• Javascript, CSS, Android, API integration, MySQL
• WordPress, PHP, HTML.5, Node.js, Mobile app developer
• Web designing, Python, Shopify, Blockchain, HTML
• Landing page design, React.js, Web and Android applications

Creative designing

• Graphics, logo, animation, motion, print, Infographics
• AdobeIn design, Adobe Photoshop, Adobe illustrators, Adobe after effects, Adobe Premier
• 2 D animation, sound editing

Sales and Marketing

• Social media, Facebook, lead generation, SEO
• Instagram, Google Analytics, Cold Callers
• Marketing strategy, campaign management, telemarketing

Writing and translation

• Content, article, social media, editing, fact-checking, proofreading
• Creative writing, English specialists, German specialists, translation
• Business writing, fashion writing, ghost-writing, copy editing

Administration and customer support

• Internet researchers, customer service/support, chat support, Microsoft office specialists
• Virtual assistants, appointment setters, Email supporters, time managers
• Data entry and scrappers, Google doc experts, project management, interpersonal skills
• Admin assistants, Canva graphic designers, file managers, typists

Finance and accounting

• Basic accounting, financial accounting, bank reconciliation, fundraising
• Bookkeeping, business analysis, and planning, stock management, account reconciliation
• Xero, Quick Books, Certified public accountants, taxation, and legal matters
• General ledger, financial analysis, financial modeling, accounts receivables management, business intelligence development

HR and training

• Technology domain recruiters, LinkedIn recruiters, human resource management, course-based HR
• Storyline developers, recruiter, and recruitment consultants
• Learning management, e-learning, training, and development
• Boolean search, instructional design, curriculum development
• Interviewers, compensation consultants

Legal assistance and support

• IPR, Partnerships, Civil law, Contract law, Paralegals,
• Trademark, Immigration law, Copyrights, contract drafting, legal research
• Real estate and property, NDA, Corporate law, Business law, family law

Engineering and architecture

• 3D designing and rendering, 2 D, product design, drafting, floor plan, AutoDesk Maya
• SketchUp, mechanical engineering, CAD, AutoCAD, interior designing, architecture
• Mathematicians, solid works design, electrical engineers, residential engineers

Tips for building Upwork profile

The following tips are suggested for building a dapper Upwork profile:

• Provide basic personal information
• Segregate general and specific domain expertise information
• Define expertise in your own words if not listed
• Display accreditations from Upwork clients
• Upgrade and update skillset
• Clearly state expectations and terms of association
• Clearly, state support items required from clients
• Register on Upwork and upload a profile
• Set desired profile accessibility and visibility.

Creating a proposal that works is all about getting the client to know, like and trust you. This is why it’s important to start every conversation you have with a potential client by letting them know how much you understand their problems and how you can solve them.

Recent Posts

• Prioritize Location When Choosing a College
• 5 Advantages of Joining an Alcohol Detox Austin Center
• Exploring the Most Rewarding Nursing Careers
• Skills for Enhancing Your Mental Well-being
• How Can You Effectively Promote Your Corporate Sustainability and Responsibility Efforts? 

Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

• Resume and Cover Letter
• Short Cover Letter Samples:...

Short Cover Letter Samples: Effective Examples for Job Applications

10 min read · Updated on September 11, 2024

Sometimes, a short and simple cover letter is all you need.

Today's hiring managers are inundated with resumes and cover letters, making it an impossible task to read everything that comes across their desks. Because of this, you need to make a great first impression as quickly as possible. 

However, it can be a difficult task to condense years of experience, education, and career achievements into something concise. But you've come to the right place. Here, you'll find some short cover letter samples that will help you win the day. 

Less is more

A lot of job seekers fall into the trap of trying to fit everything they've ever done into their resume and cover letter under the false impression that will help them land an interview. Nothing could be further from the truth. 

The fact is, there isn't a hiring manager alive who is reading your resume and cover letter. Each document they get is quickly skimmed for pertinent information – details that prove the job seeker is the right person for the role they have open. 

This is where the concept of a short cover letter comes into play. Don't be confused, though. Short doesn't mean that it lacks value. The idea is, instead, to relay only what's most important to the hiring manager to ensure you land a coveted interview.

Related reading: What is the 6-second test?

Get their attention

The goal is to grab the hiring manager's attention within six seconds. Once they come across something they find interesting, they'll slow down and read what you've provided. When it comes to writing a cover letter that sings your praises in a clear and precise manner, it's best to follow an outline. 

Even in a short cover letter, structure is important as it makes it easy for the hiring manager to quickly find what they're looking for.

Start your letter with the hiring manager's name , if possible. You can use LinkedIn to try to find their name, or perhaps it's listed in the job description. If you absolutely can't find a person's name, then you can use a general greeting like “Dear Hiring Manager.” 

The opening paragraph

This is your first opportunity to hook the hiring manager into reading. State your value proposition and let them know why you feel you'd be a great fit for the role. Be specific and mention the position by name – this is part of what's called tailoring your cover letter . 

Try to avoid using redundant language. If you perform an online search for cover letter templates, it's a fair bet that most of them will start with some form of “I'm writing to express my interest in [job].” No kidding! There's no need to use “I'm writing to express my interest” because that's completely obvious.

Instead, use more impactful language like “My career is punctuated by the ability to lead companies through complex transformations to drive sustainable growth.” Here, you've immediately stated something of value that you bring to the table. 

The middle paragraph

Since your focus is on writing a short cover letter, you don't have a lot of space to go into great detail about your achievements. Therefore, you should find something in the job description the company is really keen on getting from a new hire. Match that thing with an achievement from your past and write a blurb about it. Always try to use metrics – numbers – to prove your point. 

For example, “In my previous role, I increased sales by 15% in just 6 months by building lasting relationships with executive decision-makers at client companies.” 

Alternative to using a middle paragraph

It might be easier to make your point and keep it short if you replace the middle paragraph with a series of bullet points to break down your accomplishments. Even if you do this, you still want to focus on the parts of your career history that are relevant to the job you're applying for. 

Bullet points keep things clear and readable, making it virtually impossible for a hiring manager to miss the point you're trying to make. Also, bullet points add white space which improves how easily someone can skim through what you've written. 

Case in point:

Sentence in paragraph form:  

“In my previous role as a Sales Manager, I led a team of 15 sales reps to increase revenue by 20% year over year.” 

Sentence in bullet form:

Led a team of 15  sales representatives

Increased team revenue by 20% annually

You've said the exact same thing in both instances, but you make your point way faster in the bullet format than in the paragraph form. 

The closing paragraph

Now, you express your enthusiasm for the role and the company – if you know enough about the company to be passionate about what they do. Don't forget to invite them to contact you and thank them for their time. Sign your name (or type your name) beneath this last paragraph. And, yes, it's okay to include your contact info on a line beneath your name. 

Related reading: How to Write Your Ideal Cover Letter Closing Statement

Short cover letter samples

The beauty of writing a short cover letter is that you can do so whether you're fresh out of college or have decades of experience under your belt. Though admittedly, it does get more difficult the longer your career. To give you some ideas of what yours could look like, here are some short cover letter samples for different roles and experience levels. 

Avoid copying and pasting these as your own because no two careers are alike, and your cover letter needs to be properly targeted to the job you want. But you can absolutely use them as inspiration for writing your own short cover letter. 

Entry-level short cover letter sample

First & Last Name

Bennington, NE 68007 | (123) 456-7890 | [email protected]

Marketing Assistant

Dear Mr. Richardson:

I've always been fascinated by what it takes for companies to connect with potential customers in a way that encourages sales. So, I went to school and obtained a Bachelor's degree in Marketing, where I developed a strong foundation in digital marketing, social media management, and content creation that I know will benefit [Company Name]'s team. 

One of my proudest moments came during an internship at Digital Horizons, where I partnered with the Social Media Manager to oversee campaigns and analyze audience engagement. I created a new strategy for Instagram that resulted in a 25% increase in followers within three months. This experience not only sharpened my ability to create compelling content but also taught me how to interpret analytics and adjust strategies to drive better engagement.

I may be new to the industry, but I'm ready to make an impact with [Company Name] in [insert a keyword from the job description]. Thank you for taking the time to review my candidacy. I look forward to the opportunity to further discuss how I can contribute to your team's success.

One of the reasons this short cover letter works is the conversational tone. Your cover letter doesn't have to use the same stuffy language that your resume does. When you write your cover letter like this, it feels more approachable and engaging. Other than the tone, this short cover letter instantly highlights your degree and talks about practical skills you've gained. Even though there's not a lot of experience to draw from, it's still possible to find a way to inject an achievement.  

Professional, experience-based short cover letter sample

Queen Creek, AZ 85142 | (123) 456-7890 | [email protected]

HR GENERALIST | ADMINISTRATIVE CULTURE LEADER

Dear Hiring Manager:

After leading HR operations across 7 locations in the Southwest and Pacific Northwest, I've developed an understanding of managing complex, multi-site HR functions while fostering a cohesive and positive work culture. My ability to drive continuous improvement in diverse environments will make me a great addition to [Company Name]'s team. 

It took me less than a year to transition from an administrative role into a leadership position in my last job, and since I'm a jump-in-with-both-feet type of person, I quickly founded and chaired a Culture Committee and led company-wide events. One such event was attended by over 300 people. In fact, it was so well-received that I earned leadership buy-in on additional programs that supported employee engagement and professional development, including a Rosetta Stone Language program. 

I am eager to bring my capabilities in motivating staff and managing change to your team, and I know that an employer/employee relationship will be a mutually beneficial endeavor. Thank you for the opportunity to discuss how my background aligns with your needs. I look forward to hearing back from you.

This short cover letter works because it gets to the point in just a few sentences. There are key accomplishments – like leading HR operations across multiple locations and founding new committees – and enough detail to make the point without overwhelming the reader. On top of that, the tone is engaging without being verbose. There's even a polite yet confident call to action at the end. 

Executive-level short cover letter sample

Orlando, FL | (123) 456-7890 | [email protected]

DIRECTOR: FRAUD OPERATIONS (AML/BSA/SAR/OFAC)

I would like to present 3 decades of experience in anti-money laundering and fraud prevention/management to you in response to the open [Job Title] at [Company Name].

If you're looking for someone to take the reins on innovating fraud prevention tactics and complying with the many regulations imposed on the banking industry while simultaneously leveraging transformational leadership as a member of the Board of Directors, then I'm your person. Not only have I restructured BSA and Fraud departments, but I've also implemented cutting-edge programs that automate reporting and compliance processes, saving upwards of $1.2M annually. Over the years, I've built a reputation as someone who can quickly solve complex problems, even if the answer involves building new programs. In fact, some of the programs I've built have won awards multiple years in a row. 

All of this is easily repeatable for [Company Name]'s team. Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and achievements align with your team's needs.

Even at the executive level, this short cover letter works because it is bursting with value. It immediately zeros in on the amount of experience you have in a niche, highly regulated field and quickly talks about achievements. It also shows hiring managers that you're capable of leading both at the strategic and operational level by mentioning Board of Director experience. It may be written in a conversational tone, using phrases like “take the reins,” but it does so in a way that conveys confidence without sounding arrogant. 

Short is still impactful

As you write your short cover letter, remember the focus should be on clarity and professionalism while keeping it concise. It's easy to relay the value you can offer a new team without presenting a wall of text that is not only tedious to read but overwhelms the hiring manager into skipping your application altogether. Short doesn't mean less effective; it means more targeted. 

Did you know that TopResume can help you fine-tune your cover letter ? Since more than 50% of employers want to see a cover letter, you should think about getting one written that'll help you stand out from the crowd.

Recommended reading: 

Essential Cover Letter Elements for Job Success

The Right (and Wrong) Ways to Show Personality in Your Cover Letter

9 Cliches to Cut From Your Cover Letter Right Now

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

Guide to Writing a Great Resume with No Work Experience

Business Analyst Skills: Add to Improve Your Resume!

See how your resume stacks up.

Career Advice Newsletter

Our experts gather the best career & resume tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.