biographies for business

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30 Professional Bio Examples and Templates to Showcase Your Expertise

30 professional bio examples and templates to help you craft a compelling and impactful bio that showcases your expertise and personal brand

Table of Contents

Your professional bio is more than just a few lines of text on a website or social media profile. It's your chance to make a strong first impression and tell your unique story to the world. Whether you're a job seeker, an entrepreneur, a freelancer, or a professional in any field, a well-crafted bio can make a significant impact on your personal brand.

But how to write a professional bio that stands out and accurately represents who you are and what you've accomplished? That's exactly what we'll explore in this blog post. We'll provide you with valuable tips and practical examples of professional bio to help you in writing a professional bio that captures attention, highlights your expertise, and leaves a lasting impression.

Let's get started.

How to write a professional bio

Writing a professional bio can be a valuable tool for various purposes, such as a website, social media profiles, speaking engagements, or professional networking. It provides a concise and compelling summary of your background, expertise, achievements, and aspirations.

Here are tips for writing a professional bio

1. Identify your purpose

Determine the specific purpose and target audience for your bio. Are you writing for a professional website, LinkedIn profile, or conference brochure? Understanding your audience and their expectations will shape the tone and content of your bio.

2. Start with a strong opening

Begin your bio with a captivating and attention-grabbing statement. This can be a notable achievement, an intriguing personal detail, or a unique selling point that sets you apart. It should quickly engage the reader and make them want to learn more.

3. Provide relevant background information

Offer a concise overview of your professional background and expertise. Highlight your educational qualifications, relevant work experience, and any specialized training or certifications you possess. Focus on the aspects most relevant to your target audience.

4. Highlight key achievements

Showcase your significant accomplishments and milestones. These could include notable projects, awards, publications, successful campaigns, or any other achievements that demonstrate your skills and expertise. Use quantifiable data whenever possible to provide tangible evidence of your success.

5. Showcase your skills and expertise

Discuss your areas of specialization, core skills, and unique abilities that make you stand out in your field. Emphasize how these skills align with the needs and interests of your target audience. Use specific examples or testimonials to illustrate your capabilities.

6. Demonstrate your value proposition

Clearly articulate the value you bring to your audience. Explain how your expertise, experience, or products/services can solve their problems, meet their needs, or provide valuable solutions. Focus on the benefits you offer rather than just listing features.

7. Incorporate personal elements

While your bio should primarily focus on your professional accomplishments, including some personal details can help humanize your profile. Mentioning relevant hobbies, interests, or volunteer work can create a connection with your audience and showcase your well-rounded personality.

8. Keep it concise and focused

Aim for a bio length of around 150-300 words, depending on the platform and purpose. Use clear and concise language, avoiding jargon or technical terms that might be unfamiliar to your audience. Make every sentence count and ensure that each piece of information is relevant and impactful.

9. Edit and proofread

After writing your bio, review it carefully for grammar, spelling, and punctuation errors. Ensure that it flows smoothly and is easy to read. Consider seeking feedback from trusted colleagues, mentors, or friends to get a fresh perspective and make improvements if needed.

10. Update regularly

Your professional bio should be a living document that evolves as you progress in your career. Keep it up to date by revisiting and revising it periodically to reflect your latest achievements, skills, and goals.

19 Professional bio examples

Here are five professional bio examples for different fields and purposes

1. Business professional bio example

John Smith is an experienced business strategist and consultant with over 10 years of experience in helping companies drive growth and maximize profitability. As the founder and CEO of XYZ Consulting, John has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. His expertise lies in leveraging data-driven insights to identify opportunities, streamline operations, and deliver sustainable results.

John holds an MBA from Harvard Business School and is a sought-after speaker at industry conferences. In his spare time, he enjoys hiking, playing the piano, and volunteering with local business mentoring programs.

2. Creative professional bio example of graphic designer

Sarah Thompson is a passionate graphic designer and visual storyteller known for her innovative and captivating designs. With a keen eye for aesthetics and a deep understanding of branding, Sarah has worked with leading global brands, creating impactful visual identities and marketing campaigns. Her work has been featured in several design publications and has earned her multiple awards, including the prestigious AIGA Design Excellence Award.

Sarah holds a Bachelor's degree in Graphic Design from the Rhode Island School of Design. When she's not immersed in design projects, she can be found exploring art galleries, experimenting with new art techniques, or traveling to gain inspiration from different cultures.

3. Medical professional bio example

Dr. Emily Davis is a board-certified cardiologist with a specialization in interventional cardiology. With over 15 years of clinical experience, Dr. Davis is dedicated to providing compassionate and personalized care to her patients. She is recognized for her expertise in complex coronary interventions and has performed hundreds of successful procedures, saving countless lives.

Dr. Davis completed her medical degree at Johns Hopkins University School of Medicine and pursued her fellowship training at the renowned Cleveland Clinic. She actively participates in medical research and has authored numerous publications in esteemed cardiology journals. Outside of her practice, Dr. Davis enjoys spending time with her family, practicing yoga, and advocating for heart health awareness.

4. Tech professional bio example

Alex Johnson is a seasoned software engineer and technology leader with a passion for innovation and problem-solving. With over 12 years of experience in the tech industry, Alex has led cross-functional teams in developing cutting-edge software solutions for global enterprises. His expertise spans full-stack development, cloud architecture, and machine learning.

Alex holds a Master's degree in Computer Science from Stanford University and has been granted several patents for his groundbreaking work. He frequently shares his knowledge as a guest lecturer at tech conferences and mentors aspiring developers through coding bootcamps. In his free time, Alex enjoys hiking, playing guitar, and experimenting with new coding languages.

5. Academic professional bio example

Dr. Jessica Rodriguez is a renowned professor of sociology and social justice advocate. With a Ph.D. in Sociology from Yale University, Dr. Rodriguez has dedicated her career to advancing research on inequality, race relations, and social change. Her scholarly work has been published in leading academic journals and has been influential in shaping public policy.

Dr. Rodriguez is a sought-after speaker at conferences and has delivered TEDx talks on issues of social justice and equity. She is deeply committed to mentoring the next generation of scholars and serves as a faculty advisor for various student organizations. Outside of academia, Dr. Rodriguez enjoys exploring new cuisines, volunteering at local community centers, and practicing mindfulness meditation.

6. Legal professional bio example

Elizabeth Davis is a highly accomplished attorney specializing in intellectual property law. With a Juris Doctor degree from Harvard Law School, Elizabeth has successfully represented clients in high-profile copyright and trademark infringement cases. Her expertise also extends to licensing agreements and intellectual property portfolio management.

Elizabeth is a partner at ABC Law Firm, where she heads the Intellectual Property Practice Group. She is a frequent speaker at legal conferences and serves as a mentor to young lawyers. In her free time, Elizabeth enjoys hiking, playing tennis, and volunteering with organizations that promote access to justice.

7. Marketing professional bio example

Jennifer Lee is a results-driven marketing strategist with a track record of driving revenue growth through innovative digital campaigns. With a deep understanding of consumer behavior and market trends, Jennifer has helped numerous companies expand their online presence and optimize their marketing efforts. She holds a Bachelor's degree in Marketing from New York University and is certified in Google Analytics and Facebook Ads.

Jennifer is a regular contributor to marketing publications and is often invited as a guest speaker at industry events. Outside of work, she enjoys traveling, practicing yoga, and exploring new cuisines.

8. Education professional bio example

Dr. Michael Thompson is a dedicated educator and thought leader in the field of educational psychology. With a Ph.D. in Educational Leadership, Dr. Thompson has served as a professor at prestigious universities, where he specializes in child development, motivation, and educational policy. He is the author of several influential books on parenting and education, which have been featured on The New York Times Bestseller list.

Dr. Thompson is a sought-after keynote speaker at education conferences and has appeared as a guest expert on national television programs. In his spare time, he enjoys playing the guitar, hiking with his family, and volunteering with local literacy programs.

9. Finance professional bio example

Sarah Johnson is a seasoned financial advisor with over 15 years of experience in wealth management. As the founder and CEO of XYZ Financial Services, Sarah has helped countless individuals and families navigate complex financial landscapes and achieve their long-term financial goals. She holds an MBA in Finance from Wharton School of the University of Pennsylvania and is a Certified Financial Planner (CFP®).

Sarah is a regular contributor to financial publications and has been featured in Forbes and The Wall Street Journal. Outside of work, she enjoys playing golf, practicing yoga, and serving as a board member for local nonprofits.

10. Journalism professional bio example

Emily Wilson is an award-winning investigative journalist with a passion for uncovering the truth and holding those in power accountable. With a Master's degree in Journalism from Columbia University, Emily has worked for leading news organizations, where she has covered a wide range of topics, including politics, social justice, and environmental issues.

Her in-depth reporting has led to significant policy changes and has earned her recognition from the Society of Professional Journalists. Emily is a regular contributor to national newspapers and frequently appears as a guest commentator on news programs. In her downtime, she enjoys hiking, reading non-fiction, and mentoring aspiring journalists.

11. Human Resources professional bio example

Michael Anderson is a seasoned human resources executive with a proven track record in talent acquisition and organizational development. With over 20 years of experience in the field, Michael has led HR teams at global companies, developing effective recruitment strategies and fostering a positive work culture.

He holds a Master's degree in Human Resources Management and is certified as a Senior Professional in Human Resources (SPHR). Michael is a frequent speaker at HR conferences and is passionate about promoting diversity and inclusion in the workplace. Outside of work, he enjoys playing golf, cooking, and volunteering with local career development organizations.

12. Healthcare professional bio example

Dr. Sarah Mitchell is a dedicated pediatrician committed to providing comprehensive and compassionate care to children of all ages. With a medical degree from Johns Hopkins University School of Medicine, Dr. Mitchell has extensive experience in diagnosing and treating a wide range of pediatric conditions. She is known for her warm bedside manner and ability to establish strong relationships with her young patients and their families.

Dr. Mitchell is actively involved in medical research and has published articles in renowned pediatric journals. In her free time, she enjoys hiking, playing the violin, and volunteering at children's hospitals.

13. Sales professional bio example

David Turner is a dynamic sales executive with a proven record of exceeding targets and driving revenue growth. With a background in business development and relationship management, David has successfully built strategic partnerships and closed multi-million dollar deals for global corporations. He holds a Bachelor's degree in Sales and Marketing and is certified in advanced sales techniques.

David is a sought-after speaker at sales conferences and has developed training programs to help sales teams improve their performance. Outside of work, he enjoys playing basketball, attending live music events, and mentoring young professionals interested in pursuing a career in sales.

14. Nonprofit professional bio example

Rebecca Nguyen is a passionate advocate for social change and the executive director of a prominent nonprofit organization focused on community development. With a Master's degree in Nonprofit Management, Rebecca has dedicated her career to addressing issues of poverty, education, and affordable housing. She has successfully led initiatives that have transformed the lives of vulnerable populations and empowered communities.

Rebecca is a sought-after speaker at nonprofit conferences and serves on the boards of several community-based organizations. In her spare time, she enjoys practicing mindfulness meditation, exploring nature trails, and supporting local artists.

15. Entrepreneur professional bio example

Mark Thompson is a visionary entrepreneur and the founder of a successful tech startup that specializes in artificial intelligence solutions. With a strong background in computer science and a passion for innovation, Mark has developed groundbreaking AI algorithms that have revolutionized industries such as healthcare and finance. His entrepreneurial journey has been recognized with prestigious awards, including the Forbes 30 Under 30 list.

Mark is an active mentor for aspiring entrepreneurs and frequently speaks at technology conferences. In his free time, he enjoys playing chess, attending hackathons, and supporting STEM education initiatives.

16. Real Estate professional bio example

Laura Johnson is a trusted real estate agent with extensive knowledge of the local market and a reputation for delivering exceptional service. With over a decade of experience in residential and commercial real estate, Laura has helped numerous clients navigate complex transactions and achieve their property goals. She holds a Bachelor's degree in Real Estate Management and is a certified Realtor®.

Laura's commitment to excellence has earned her recognition as a top producer in her agency. Outside of work, she enjoys hiking, painting, and volunteering with organizations that promote affordable housing.

17. Fitness professional bio example

Daniel Ramirez is a dedicated fitness coach and personal trainer, committed to helping clients achieve their health and wellness goals. With a background in exercise science and multiple certifications in fitness training, Daniel has guided individuals of all fitness levels to success. He specializes in weight management, strength training, and functional fitness.

Daniel's personalized and motivating approach has garnered him a loyal following and positive testimonials. He regularly conducts fitness workshops and contributes articles to health and wellness publications. In his spare time, Daniel enjoys practicing yoga, hiking with his dog, and experimenting with new healthy recipes.

18. Public Relations professional bio example

Rachel Anderson is a seasoned public relations strategist with a passion for building strong brands and fostering positive media relationships. With a Master's degree in Strategic Communication, Rachel has led successful PR campaigns for global corporations and high-profile individuals. Her expertise lies in crafting compelling narratives, crisis management, and influencer partnerships.

Rachel's strategic approach and attention to detail have earned her recognition in the industry. She frequently shares her insights as a guest lecturer at communications conferences and mentors aspiring PR professionals. Outside of work, Rachel enjoys attending cultural events, exploring art museums, and volunteering with nonprofit organizations.

19. Culinary professional bio example

Chef Alex Torres is a highly acclaimed chef with a talent for creating culinary experiences that blend innovation and tradition. With formal training at prestigious culinary institutes and experience working in Michelin-starred restaurants, Chef Torres has elevated the dining scene with his exquisite dishes. He has been featured in prominent food publications and has received numerous accolades for his culinary prowess.

Chef Torres is dedicated to using locally sourced ingredients and promoting sustainable cooking practices. In addition to his culinary pursuits, he enjoys traveling, foraging for unique ingredients, and mentoring aspiring chefs.

Ensure to customize these examples to align with your own professional background, accomplishments, and aspirations. A professional bio should reflect your individuality and showcase your expertise and impact in your chosen field.

6 Short Professional Bio templates for experienced professionals

Here are 6 short professional bio example templates for experience professionals.

Professional bio template 1

With over 10 years of experience in the field, I am a seasoned marketing professional specializing in digital strategy and brand management. I have successfully executed numerous integrated marketing campaigns for both local and international clients, driving significant growth and revenue. I am highly skilled in market research, data analysis, and customer segmentation, enabling me to develop tailored marketing strategies that resonate with target audiences. Known for my creative thinking, strong leadership abilities, and excellent communication skills, I thrive in fast-paced environments and deliver results that exceed expectations.

Professional bio template 2

As a dedicated software engineer, I have a solid background in developing innovative solutions for complex business challenges. With expertise in multiple programming languages and frameworks, I have successfully delivered robust software applications for diverse industries, including finance, healthcare, and e-commerce. I am passionate about writing clean, efficient code and staying updated with the latest industry trends. With strong problem-solving skills and a keen eye for detail, I consistently deliver high-quality projects on time and within budget, earning the trust and satisfaction of clients and stakeholders.

Professional bio template 3

With a background in finance and accounting, I am a highly skilled professional with a proven track record in financial analysis and risk management. Over the years, I have successfully guided organizations through complex financial landscapes, analyzing market trends, and identifying opportunities for growth. My expertise lies in financial modeling, budgeting, and forecasting, as well as in implementing robust internal controls. With a strong attention to detail and exceptional analytical abilities, I provide strategic insights that drive sound decision-making and contribute to long-term business success.

Professional bio template 4

With a background in human resources and talent management, I am a results-oriented professional specializing in recruitment and employee development. I have successfully sourced and placed top-tier candidates across various industries, utilizing innovative sourcing strategies and conducting comprehensive interviews. Additionally, I have designed and implemented training programs that enhance employee performance and engagement. Known for my strong interpersonal skills and ability to build rapport, I excel at fostering a positive and productive work environment.

Professional bio template 5

As a skilled project manager, I have a proven track record of delivering complex projects on time and within budget. I possess a strong understanding of project management methodologies and tools, allowing me to effectively plan, execute, and monitor projects from initiation to closure. With excellent communication and leadership abilities, I thrive in cross-functional teams, coordinating resources and ensuring seamless collaboration. Known for my problem-solving skills and ability to mitigate risks, I consistently drive successful project outcomes.

Professional bio template 6

With a background in sales and business development, I am a dynamic professional experienced in driving revenue growth and building strategic partnerships. I possess a deep understanding of market dynamics and customer needs, enabling me to identify new business opportunities and develop tailored sales strategies. I excel at building and maintaining long-term relationships with clients, utilizing strong negotiation and closing skills. With a passion for achieving sales targets and a proactive approach, I consistently exceed expectations and contribute to overall business success.

5 Short professional bio examples for freshers

Here are 5 short professional bio examples for freshers.

A results-oriented and enthusiastic entry-level professional seeking a challenging position in [industry/field]. With a strong educational background in [relevant degree/program], I possess a solid foundation in [key skills/competencies]. Eager to contribute my knowledge and learn from experienced professionals, I am a quick learner with excellent problem-solving abilities. I am committed to delivering high-quality work and thrive in collaborative environments that foster growth and innovation.

A proactive and detail-oriented recent graduate with a degree in [relevant field]. I am passionate about starting my career in [industry/field] and utilizing my strong analytical and communication skills to contribute to organizational success. With a keen eye for detail and a dedication to continuous improvement, I am eager to learn from experienced professionals and adapt to new technologies. Seeking an entry-level position that provides opportunities for growth and development.

A highly motivated and adaptable professional with a degree in [relevant field] seeking an entry-level position in [industry/field]. Equipped with strong problem-solving and critical thinking skills, I am eager to apply my knowledge and contribute to a dynamic organization. With a passion for innovation and a willingness to learn, I am committed to delivering results and exceeding expectations. I thrive in fast-paced environments and possess excellent teamwork and communication abilities.

A dedicated and proactive recent graduate with a degree in [relevant field]. I am eager to kickstart my career in [industry/field] and make a positive impact. With strong problem-solving abilities and a keen eye for detail, I am committed to delivering exceptional work. Seeking an entry-level position where I can contribute my skills in [specific area] and learn from experienced professionals in order to grow and excel in my field.

A detail-oriented and ambitious graduate with a strong academic background in [relevant field]. Equipped with a solid foundation in [key skills/competencies], I am ready to embark on a successful career in [industry/field]. With a proactive and result-driven approach, I am eager to contribute my abilities in [specific area] to an organization that values innovation and growth. Seeking an entry-level position where I can apply my knowledge, learn from experienced professionals, and make a meaningful contribution.

A professional bio is a powerful tool for showcasing your skills, experience, and unique personality. By following the tips and examples we've provided in this blog post, you can create a compelling bio that leaves a lasting impression on your audience.

Remember to keep your bio concise and focused, highlighting your most relevant achievements and qualifications. Use a professional tone and tailor your bio to suit your target audience. Don't be afraid to inject a bit of personality and showcase your passions and interests.

Lastly, don't forget to update your bio regularly as your career progresses and new accomplishments come your way. A well-maintained and thoughtfully written professional bio can open doors, create opportunities, and help you stand out in a competitive professional landscape.

So, take the time to craft a bio that truly represents who you are and what you bring to the table. Invest in your personal brand and watch as your professional bio becomes a powerful tool in your journey to success.

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Standout Professional Bio Examples (And Why You Need One)

• Compelling examples of bios in multiple contexts

The difference between a resume and a professional bio

Who needs a professional bio.

A professional bio is one of the most important pieces of writing you have in your toolkit.

What career and business opportunities will yours open up?

Effective examples of bios in multiple contexts

When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.

You want to adjust it accordingly based on where it appears and what type of organization and industry you work for.

The purpose of a professional bio is generally to:

• State who you are and what you do
• Provide examples of your work experience that bolster your credibility
• Tell your story

How you go about accomplishing these three goals, however, will vary.

We compiled a variety of professional biographies and explain why they are effective to give you an idea of how to structure yours.

Company Website

If you are a senior executive, you may have a professional bio on your company’s website: this is the most common request we receive.

John Hartman | Equifax

John Hartman put together a classic example of an executive bio for the Equifax website.

His writing is clear, concise, and follows the standard structure for an effective bio by providing:

• Name and current role at Equifax
• Previous experience at Equifax
• Early career history
• Education summary

If you’re looking for a conventional executive bio, you’ll want to follow this format.

It’s perfectly acceptable to use the bio you have on your company’s website for LinkedIn.

However, don’t forget that LinkedIn is still a social media platform, so it’s okay to infuse a bit more personality into it !

Jay Shetty | Personal Brand

Jay Shetty's profile headline and introduction quickly grab the reader's attention: “Meet the former monk who is making wisdom go viral.”

He further builds his credibility by explaining that he has 200 million views on social media, over one million followers, and was selected for Forbes 30 Under 30.

His bio also includes information about his education and career history while infusing elements of his story (we’ll forgive him for grammar errors and focus on content – because it is quite strong).

At the end, he also provides a preferred method of contact.

You should consider including your email address or a link to your LinkedIn profile as well – especially if your bio doubles as a marketing tool.

Need help crafting a compelling executive bio? Learn more  about our professional bio writing service!

Personal Website

We’re increasingly seeing freelancers and even professionals in the corporate sector building personal websites that serve as an online resume, so to speak.

If you are a freelancer or run your own business, think carefully about your copy and what kind of message you are sending to your readers.

• What kind of impression will they have of you and your business after reading your bio?
• Does your bio leave them inspired and wanting to talk to you further?
• What is the image you are trying to convey? Do you want to come off as polished and professional, engaging, fun, or simply vanilla? 

Melanie Everett | melanieeverettco.com

Melanie Everett runs an independent real estate firm in Chicago.

Coming from a journalism background, she has leveraged her writing skills to drive her real estate business. She currently ranks in the top 1% of real estate agents in Chicago.

Conference or Event Pamphlet

If you are speaking on a panel or delivering a keynote speech, you may have the opportunity to provide a bio to be featured in the event’s print materials.

For these types of communications, you’ll want your bio to be shorter than what you might include on a company page or LinkedIn summary.

These executive bios build credibility for you and your company while positioning you as an expert on the topic you will be speaking about.

Vera Manoukian | Hilton

Hilton’s Vera Manoukian provided this bio when she spoke on a panel titled “The Rebirth of Full-Service Hotels,” effectively demonstrating her leadership experience in the hospitality sector.

Nonprofit Bio

Executive bios for nonprofit organizations often employ a storytelling approach to introduce readers to the organization’s mission and impact.

Ben Justus | EGBOK Mission

In his bio, Ben explains why he started EGBOK, the work his organization does, and how it has grown.

When you contribute to an industry blog, you may have the opportunity to include additional information that showcases why you are an authority on the topic.

In this context, your bio can also serve as publicity for your company.

Arianna Huffington | THRIVE Global

Brian X. Chen | The New York Times

Other times, you may have very limited space to work with, making it especially important to consider how each word is adding value.

A resume and professional bio are both personal marketing documents, but they are used in different contexts.

Resumes are generally used to apply for a job. They are written in third person, follow a conventional structure, and are predominantly based on facts and achievements .

Professional bios , on the other hand, provide a more informal narrative that serves as a compelling elevator pitch.

Professionals of all experience levels can benefit from a bio.

As an executive, you should have a long and short version of a professional bio to use on:

• Corporate or personal websites
• Company marketing brochures
• Conference materials

If you are a student , you can use yours as a LinkedIn summary or on the webpage of a campus organization you are a part of. You never know who might come across it!

We hope these examples have given you inspiration and an understanding of what to include in your bio.

When writing yours, remember to keep the following in mind:

The best bios are written thoughtfully and intentionally, so it’s not something you want to leave to the last minute!

Need a compelling executive bio? You can order our professional bio writing service here !

About resume pilots.

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email [email protected] .

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About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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Small Business Trends

21 business bio examples.

Every small business owner wants their professional bio to make a statement, but the task is sometimes easier said than done. How do you summarize your entire professional career in a few sentences?

How do you highlight your professional skills and accomplishments in a way that quickly captures readers’ attention? One way to compose an outstanding professional bio is by referencing business bio examples from fellow professionals.

Professional Bio Examples

Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, nd what platform do you want to use? From an entrepreneur Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.

1. Chima Mmeje

Bio Platform: LinkedIn Profile

In her LinkedIn bio, freelance writer and content strategist Chima Mmeje impresses readers with a lengthy list of accomplishments. While many users’ LinkedIn Page looks more like traditional resume with lists of positions held, Mmeje’s LinkedIn summary focuses more on what she can do for clients and less on her every career move.

2. Van Jones

Bio Platform: Twitter Profile

Because of its character limit, Twitter can be a difficult profile on which to build an effective business bio. When writing a Twitter bio, professionals should focus on the keywords they want other users to know about them. A catchy tagline can be used to grab ahold of readers’ attention. In his Twitter profile bio, CNN’s Van Jones clearly and succinctly tells users who he is, and what he’s done.

3. Lena Axelsson

Bio Platform: Industry Website

Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.

4. Rebecca Bollwitt

Bio Platform: Instagram

Like on Twitter, Instagram bios can be a challenge to write because the platform limits the number of characters that can be used. How do you write a short business bio that adequately interests readers? Author Rebecca Bollwitt expanded the ideas she could communicate in her brief Instagram bio by infusing emojis into her statements, each expressing ideas in a single character.

5. Chris Burkard

Bio Platform: LinkedIn

People are naturally drawn to stories, and storytelling is an effective tool for engaging readers with a business bio. In his LinkedIn bio, photographer Chris Burkard tells the story of his career and accomplishments rather than listing them in just another a monotonous wall of text.

6. Tim Cook

Bio Platform: Company Website

Apple CEO Tim Cook ‘s professional bio on his company’s website is a great example of a traditional yet still effective business profile. Audiences can put a name to the face thanks to a large profile photo, and the brief bio clearly illustrates the history of Cook’s career.

7. Lisa Quine

Bio Platform: Personal Website

A business bio is an important component of any online portfolio. Whether it’s showcasing visual arts, written work or another craft, website visitors want to know the creator. Artist and creative consultant Lisa Quine ‘s personal website features a portfolio of her work and an effective business bio that introduces her to audiences.

Professional Bio Template

You don’t need to be a skilled writer to create an effective professional bio. Most business bios, even most of the best examples, follow a certain formula. The following can serve as a template for writing your own professional bio:

(NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB – include an action verb that describes what you do) (NOUN – include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).

(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).

Short Bio Examples

Many platforms require professionals to list short bios, falling below a set number of characters. Other professionals opt for a shorter bio in order to most efficiently describe themselves to readers. The following short bio examples will help when writing your own brief professional synopsis.

8. Audra Simpson

Bio Platform: Company website

Professional bios are an important component of a company website. Who represents your organization? In her business bio for Columbia University, anthropology professor Audra Simpson clearly communicates her professional biography and research interests.

9. Corey Wainwright

It’s possible to capture readers’ attention and describe a professional career in just a couple of sentences. In her short business bio for Hubspot, blogger Corey Wainwright tells audiences the two most important things to know about her, covering personal interests and career accomplishments in just a few words.

10. Megan Gilmore

When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.

11. Ann Handley

Author and professional content marketer Ann Handley knows how to make a statement. Her professional bio, listed on her professional website, uses bold and colorful text to capture readers’ attention. Website visitors quickly can grasp her accomplishments and her personal interests.

12. Sarah Haskins

Bio Platform: Twitter

Sarah Haskins ‘ Twitter profile boasts one of the shortest and sweetest business bios found on any platform. In just five words the writer lets users know who she is and what she does. You can’t get much clearer than that.

Longer Bio Examples

There are plenty of reasons to write short bios, but some situations call for greater detail. If a platform provides enough space, a longer business bio can include information about professional philosophy, personal life and professional accomplishments.

The following longer bio examples demonstrate how a busienss profile can tell a greater story than simply writing resumes.

13. Mark Levy

Consultant Mark Levy lists his own bio twice on his company website, each version highlighting different aspects of his own business and his person. In the first entry, Levy lists his credentials in just a few short paragraphs. The second business bio on Levy’s website tells a more detailed and engaging story of the small business owner’s career, and it even employs elements of humor.

14. Wonbo Woo

You might expect a unique personal brand and professional bio from a content producer, and WIRED’s Wonbo Woo doesn’t disappoint. He includes a longer bio on his personal website. In it, he tells the story of his impressive career, and he doesn’t fail to drop plenty of names of the celebrities with whom he’s worked.

Creative Business Bio Examples

An effective business bio doesn’t have to come from a template. In fact, if you’re a skilled at creative writing, you can grab a reader’s attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide.

15. DJ Nexus

An effective bio can come in a variety of forms. On his website, DJ Nexus dedicates an entire page to the story of his career. The New England-based DJ doesn’t just list professional details, however, he also provides enough personal information to tell readers who he is.

16. Pei Jung Ho

You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job description. Ho’s personal website opens with an animated statement in colorful and bold lettering, before transitioning to a more traditional short bio and an engaging photo of the artist.

17. Nancy Twine

Briogeo Hair Care founder Nancy Twine’s professional bio immediately grabs hold readers’ attention with her signature and photo, before telling Twine’s story. The entrepreneur’s business bio doesn’t end there. It also highlights a quote from Twine, which illustrates her professional philosophy, and it even features video content.

18. Trinity Mouzon

Entrepreneur Trinity Mouzon ‘s professional bio tells far more about her than her job title and primary responsibilities. Mouzon makes a strong personal statement in the first sentence of her bio, which she presents in first person, telling her own story. In just a couple of paragraphs, Mouzon captures her professional essence and offers unique insight into her success.

19. Alex Bishop

In his professional bio, guitar maker Alex Bishop exudes the passion he has for his craft. Beneath an artistic and engaging video, Bishop includes a business bio that speaks to his intended audience and provides more than mere professional experience. Bishop’s story make’s potential clients trust his passion for guitars, as well as his brand name and small business.

Author Bio Examples

Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.

20. Chimamanda Ngozi Adichie

Author Chimamanda Ngozi Adichie ‘s personal website speaks to her target audience with a traditional business bio. In it, Adichie tells the story of her background, including her childhood in Nigeria and her educational journey. Her bio then goes on to describe her work and specific accomplishments.

21. Michael Siemsen

Bio Platform: Amazon

A common place to find online author’s bios is on Amazon, where a writer’s business bio can be found on pages featuring their books for sale from the eCommerce giant. In his professional author’s bio on Amazon, Michael Siemsen details his interests, accomplishments and popular works in a few brief sentences.

What are the essential components of professional bios?

While an effective professional bio is often more creative than a traditional resume, you can write a short bio using much of the same information, including work history, new skills and professional accomplishments.

The following are six essential elements of an effective business bio:

• Name and job title
• Educational background
• Work history
• Professional accomplishments
• Interests and hobbies
• Location or contact information

How do you make your bio interesting?

How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.

Want to make your bio interesting by including information not found on your resume? Be sure to include features such as your professional philosophy or a personal statement about your professional passions. Make your bio unique by highlighting who you are outside of the workplace, and don’t forget to tell potential clients and potential employers what you can offer their companies.

Should I write a bio in the third person?

A professional bio can be written in first person or in third person. Professional and more formal bios are often written in third person, while personal and more casual bios typically use first person.

It’s vital, however, that the chosen tense is consistent throughout the bio. For example, if the bio starts off in third person, referencing the subject by name and using pronouns such as “he,” “she” and “they,” then it’s important to continue using third person throughout the entire entry.

If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.

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Best Business Biographies for Startup Founders to Read in 2024

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No matter what startup path you’re walking, there’s a very good chance that someone has forged it, or at least something similar, and succeeded. So who better to learn from than those who’ve already climbed the mountain and conquered it?

Business biographies are fast becoming the go-to content for startup founders and small business owners who want to learn from the best. We’ve sourced the 10 best business biographies for entrepreneurs to read in 2024. Ready to be inspired?

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Best Business Biographies for Entrepreneurs

1. ‘alibaba: the house that jack ma built’ by duncan clark.

After Amazon, Jack Ma’s Alibaba is probably the most famous success story in ecommerce history. In the biography “Alibaba: The House That Jack Ma Built ” Duncan Clark tells Ma’s story of humble beginnings as an English teacher which culminated in his creation of a company that forever changed the global economy. 

This biography will be particularly beneficial to startup founders in countries where government policy can often be a stumbling point to success. Ma’s home country of China was not always his ally in building Alibaba into a company that currently holds 80% market share, but this unlikely titan of business managed to outwit competitors from all over the world to achieve unimaginable success.

2. ‘Creativity, Inc.’ by Ed Catmull and Amy Wallace

Any startup founder in a creative space will find the biography of Ed Catmull, founder of animation giant, Pixar, riveting. “Creativity, Inc. ” is written by Catmull with the help of Amy Wallace and details how Catmull brought his college dream of creating the world’s first computer-animated movie to fruition with the release of the smash hit, Toy Story in 1995. Of course, this was simply the first of many successes for Catmull and Pixar, and his unlikely journey from startup to entertainment glory is a must-read for anyone on a similar path. Catmull also now heads up Disney Animation. Additionally, the book provides a few excellent leadership insights, especially where managing creatives is concerned. 

3. ‘Shoe Dog’ by Phil Knight

Although this business biography is based around the journey of the creator of sports brand Nike, it holds insights and valuable lessons for all startups and businesses. “Shoe Dog” is written by Phil Knight, the founder of the world-famous brand, and as far as business biographies go, this one, which is also a New York Times bestseller, carves out a new space for the genre. 

Knight walks readers through Nike’s journey from an intrepid startup to an iconic household name. If you’re a startup founder struggling with funding, you’ll definitely want to find out how Knight built Nike with an initial funding of $50 from his dad.

4. ‘Losing My Virginity’ by Richard Branson

Richard Branson’s biography “Losing My Virginity” charts his journey from a young entrepreneur with a dream to create businesses that would make a positive difference in the world, to becoming one of the most well-known and revered business leaders in the world. Branson’s businesses also cross numerous spaces and industries, which just goes to show that strong insights are translatable no matter the subject. 

For startup founders, it can often feel that creating a successful business and having a well-balanced personal life are two completely irreconcilable goals, and this is perhaps one of the most important insights this business biography offers with Branson providing tips on how he learned to manage this aspect as he built Virgin.

5. ‘The Man Who Solved The Market’ by Gregory Zuckerman

Startup founders in the finance or fintech space will find Jim Simons’ story of creating an algorithm-driven approach to investing which would go on to achieve unheard-of market returns, invaluable. The business biography, “The Man Who Solved The Market,” written by Gregory Zuckerman, details Simons’ early years as a mathematician with a dream. 

Simons would go on to found his company, Renaissance Technologies, and change the face of investments forever. Despite the very specific subject matter, the book also holds some valuable general insights into teamwork and collaboration for startup founders in any sector.

6. ‘How to Fail at Almost Everything and Still Win Big’ by Scott Adams

Now, Dilbert (yes, the comic book series), is, of course, not technically a company or business, but this list would be incomplete without this contribution from Scott Adams. Adams, the creator of the highly successful comic strip, penned “How to Fail at Almost Everything and Still Win Big” in which he explains how he managed to take some of his biggest failures and turn them into successes. The book also presents a very interesting management idea called the Dilbert Principle which purports that businesses will systematically shift poorly performing team members to management, as this is the area in which they can do the least damage. If you’re a startup founder building a team from the ground up, you’ll definitely want to consider whether the Dilbert Principle might apply to your team. 

7. ‘Sam Walton: Made In America’ by Sam Walton

“ Sam Walton: Made In America” is a business biography that will undoubtedly inspire any startup founder in the retail space. In the book, Sam Walton, the founder of the retail giant, Walmart, shares his rags-to-riches tale of taking his dream from a single dime store to a massive international chain. Perhaps one of the most unique elements of the book is Walton’s insights on how to pair your own personal values with your business journey and keep a hold on your identity throughout. Walton also shares leadership insights around recognizing and fostering great thinkers within your team. Despite being set in the retail space, Walton’s insights are valuable for entrepreneurs in any industry, especially if they find themselves struggling to maintain their personal values while doing business. 

8. ‘Believe It’ by Jamie Kern Lima

Female startup founders will be motivated and engaged by the business biography of Jamie Kern Lima, who went from serving tables for tips to owning a billion-dollar cosmetic startup. “Believe It ” has been called part biography, part manifesto, and perfectly plots out how some defining moments in Lima’s life contributed to her success despite those events seeming like stumbling blocks when they first occurred. 

The book’s subtitle, “How to Go From Underestimated to Unstoppable,” perfectly sums up the type of motivational read startup founders can expect from this business biography.

9. ‘The Widow Clicquot’ by Tilar Mazzeo

The business biography about one of the world’s most iconic food and beverage brands is a historical tale, but it proves the old adage that the more things change, the more they stay the same, and its insights are just as relevant to modern startup founders. 

“The Widow Clicquot” is certainly a story of female empowerment in the startup space with writer Tillar Mazzeo relating how Barbe-Nicole Clicquot Ponsardin managed to take control of her late husband’s business and turn it into an empire. All this while living at a time in history when women were not seen as business leaders. This is another biography that will be appreciated by female startup owners who are pushing to smash through those glass ceilings. 

10. ‘Elon Musk’ by Ashlee Vance

This business biography, written by Ashlee Vance, is about such an accomplished entrepreneur that it covers three of the most well-known brands in the world. “Elon Musk,” a book about the businessman of the same name, will inspire and motivate any startup founder who feels their idea is crazy. 

Musk, after all, was told this on several occasions by many different people, from his beginnings in South Africa to his journey through Silicon Valley, but when suddenly, his ideas started to take shape and change the world, those people would eat their words. The book also provides a sneak peek into what we can expect from Musk’s future plans for SpaceX and why he believes that company may just be his biggest yet.

The TRUiC Team

TRUiC’s team of researchers, writers, and editors dedicate hours to ensure startupsavant.com’s articles are actionable and accessible for both startup founders and startup enthusiasts. From launching a startup to growing your venture, you can trust that our information is an up-to-date and reliable source.

Further Reading

• How to Start a Startup in 10 Steps (2024 Guide) August 29, 2024
• What Is a Startup? July 2, 2024
• 80 Best Startup Ideas to Make Money in 2024 July 10, 2024

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• Startup Funding

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10 Must-Read Inspiring Biographies of Business Leaders Take a page from the book of the lives of these famous entrepreneurs.

By Lindsay LaVine Feb 13, 2013

Opinions expressed by Entrepreneur contributors are their own.

Starting a business from the ground up can be at times lonely, stressful and all-consuming. Take a break and read the advice from successful entrepreneurs who've mastered the fields of technology, fashion, retail, real estate and more.

These men and women have been in your shoes and lived to tell the tale. Read on to find inspiration in their trials and triumphs.

Steve Jobs by Walter Isaacson

Steve Jobs (Simon & Schuster , 2011) By Walter Isaacson

What began in Steve Jobs' parents' garage in the 1970s laid the groundwork for revolutionary innovation in technology. From personal computers to animated films, how we listen to and purchase music, use our phones and even read books, Jobs left his indelible print on how we communicate, entertain and live. Based on more than 40 interviews with Jobs himself and hundreds more with those who knew him, this no-limits, warts-and-all biography sheds light on a complicated man and his vision for how technology could be.

Inspirational Quote: "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." -- Steve Jobs

Related: Remembering Steve Jobs: One Year Later

Losing My Virginity by Richard Branson

Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way (Crown Business, 2011) By Richard Branson

Don't be intimidated by the more than 600 pages in this entertaining autobiography. In Losing My Virginity, Branson, founder of the Virgin Group, shares how his early experiences shaped his later business ventures. When he met with "experts" who advised he not enter an already crowded field, Branson followed his gut, with his trademark slogan, "Oh, screw it. Let's do it." Part memoir, part business guide for entrepreneurs, Branson's belief that customer service reigns supreme is a theme throughout his businesses, from airlines to mobile and beyond.

Inspirational Quote: "Most 'necessary evils' are far more evil than necessary." --Richard Branson

Related: Richard Branson on Entrepreneurial Determination

Built from Scratch by Arthur Blank and Bernie Marcus

Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion (Crown Business, 1999) By Bernie Marcus and Arthur Blank, with Bob Andelman

In 1978, Bernie Marcus and Arthur Blank were executives who'd just heard the two words that strike fear in the hearts of employees everywhere: You're fired. Their perspective changed, however, when a friend told them they'd "been kicked in the a** with a golden horseshoe." The firings, in fact, were a blessing in disguise. Built from Scratch is the inside story of how two determined executives constructed the Home Depot empire from the ground up.

Inspirational Quote: "You want a formula for success? Take two Jews who have just been fired, add an Irishman who just walked away from a bankruptcy and an Italian running a no-name investment banking firm." -- Bernie Marcus and Arthur Blank

Delivering Happiness by Tony Hseih

Delivering Happiness: A Path to Profits, Passion and Purpose (Business Plus Hachette Book Group, 2010) By Tony Hsieh

Tony Hsieh's entrepreneurial spirit emerged when he was just nine years old and launched his first business -- a worm farm. When that didn't pan out, he moved on, undeterred, to businesses ranging from publishing a newsletter and selling it to classmates and running garage sales, all before high school. In 1998, at age 24, he sold his company LinkExchange, an online banner advertising program, to Microsoft for $265 million. He joined Zappos shortly after and helped create a company culture that infuses the science of happiness into its business model. That vision statement, to deliver happiness to the world, has drawn new and repeat customers to the site.

Inspirational Quote: "We wanted to run our own business, and be in control of our own destiny. We had no idea where it would lead us, but wherever it was, we knew it had to be better than feeling bored and unfulfilled. We were ready for an adventure." -- Tony Hsieh

By Invitation Only by Alexis Maybank and Alexandra Wilkis Wilson

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop (Penguin Group, 2012) By Alexis Maybank and Alexandra Wilkis Wilson

Fashionistas, rejoice! The co-founders of Gilt Group, the first invite-only online trunk show brought excitement to thousands of savvy shoppers and brought the thrill of a daily sample sale to the masses when it started in 2007. What began as a friendship at Harvard Business School over a shared love of fashion blossomed into a business reportedly valued at over $1 billion. With chapters ranging from how to hire an effective team to dealing with the recession, By Invitation Only shares the inspiring true story of one of the most successful startups of the past decade.

Inspirational Quote: "On that first day we sensed something revolutionary was happening: people were genuinely excited about Gilt. We had created a website that could potentially change the rules of retail, for both shoppers and brands." -- Alexis Maybank and Alexandra Wilkis Wilson

Idea Man by Paul Allen

Idea Man: A Memoir by the Co-Founder of Microsoft (Penguin Group, 2011) By Paul Allen

In 1974 at 21 years old, Paul Allen teamed up with childhood friend Bill Gates to create programming language for the first personal computer. They worked together since their teens on professional programming jobs, but believed they were the ones who could write the code that, at the time, engineers didn't believe was possible. The famously private Allen opens up about the founding of Microsoft, as well as his adventures after he stepped down from the company he helped create (advances in space travel and brain mapping, to name a few).

Inspirational Quote: "Any crusade requires optimism and the ambition to aim high." -- Paul Allen

Wild Company by Mel and Patricia Ziegler

Wild Company: The Untold Story of Banana Republic (Simon & Schuster, 2012) By Mel and Patricia Ziegler

When Mel and Patricia Ziegler met (in the newsroom of the San Francisco Chronicle) they wanted to travel the world, but as a young writer and artist they lacked the money or means to do so. Wild Company tells the story of how the pair, armed with creativity and passion (but no business training), built an empire from military surplus clothing finds plucked from their travels to create Banana Republic.

Inspirational Quote: "The only asset we had was our own oblivion. That would keep us blissfully ignorant of the bewildering and arbitrary impediments that would entangle us until we became so embroiled that quitting was no longer a possibility." -- Mel Ziegler

Start Something That Matters by Blake Mycoskie

Start Something That Matters (Spiegel & Grau, 2011) By Blake Mycoskie

In 2006, Blake Mycoskie traveled to Argentina to take some time off from his fourth startup and explore the culture of another country. What he found was a great need among children's charities for shoes. Mycoskie knew he had to help, and the idea for TOMS shoes was born. The concept for the company is simple: Sell a pair of shoes today, give a pair of shoes to a child in need tomorrow. Mycoskie shares with readers lessons learned while creating TOMS, how to develop and tell your company's story, and how to be resourceful without having resources.

Inspirational Quote: "You don't have to have a lot of money, a complicated business plan, or a great deal of experience to start something." -- Blake Mycoskie

Shark Tales by Barbara Corcoran with Bruce Littlefield

Shark Tales: How I Turned $1,000 Into a Billion Dollar Business (Penguin Group, 2011) By Barbara Corcoran with Bruce Littlefield

Before becoming one of the Sharks on ABC's Shark Tank, Barbara Corcoran held 22 jobs by the age of 23. It was number 23, a small real estate company that would eventually lead her to founding the Corcoran Group, a $6 billion dollar company. Combining lessons learned from her childhood in New Jersey among nine brothers and sisters with lessons from the cut throat world of New York real estate, Corcoran offers entrepreneurs valuable advice for starting their own business. Inspirational Quote: "The story of my billion-dollar business starts like this: I borrowed $1,000 from a friend." -- Barbara Corcoran

The Martha Rules by Martha Stewart

The Martha Rules (Rodale, 2005) By Martha Stewart

The Martha Rules consists of ten rules and a roadmap for entrepreneurs to create their own successful businesses. The book started as a project to help fellow inmates during her incarceration in a federal prison in 2004. The Martha Rules examine the importance of passion, quality, growth and taking risks. The first chapter, for example, is devoted to finding your passion and developing a business. Later chapters tout the importance of continued learning, innovation, and surrounding yourself with the right people.

Inspirational Quote: "Build your business success around something that you love -- something that is inherently and endlessly interesting to you." -- Martha Stewart

Lindsay LaVine is a Chicago-based freelance writer who has worked for NBC and CNN.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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Thought Leaders: 7 Business Biographies That Will Actually Teach You Something

Business biographies are a fascinating niche. Part how to, part battle against the odds, they can provide a helpful jolt of inspiration and motivation when we need it most.

That’s not to say by reading Richard Branson’s autobiography you’re suddenly on course to set up a luxury space travel business, but there’s certainly tidbits of transferable knowledge in there that might help you in a variety of circumstances.

Here’s our pick of the most informative, inspiring, entertaining and motivating business biographies.

Losing My Virginity – Richard Branson

“You will either go to prison or be a millionaire.” So said Richard Branson’s former headmaster, a line which Branson enjoys recounting in his autobiography, Losing My Virginity. As far as entrepreneurial autobiographies go it’s unmissable reading, chronicling the life of a man who along with Elon Musk is currently giving NASA a run for their money on the space travel front.

With ample sections dedicated to business and pleasure, adventure and bravado, it’s a rip-roaring business yarn chronicling an extraordinary life.

Key Takeaway: Taking risk. Business is full of them and of course risk does not always equal reward but from being brave enough to rival BA to the Tubular Bells punt that bankrolled his music label, gut-driven risk-taking has paid off handsomely for Branson.

Buy now at Amazon

That Will Never Work – Marc Randolph

Mark Randolph’s That Will Never Work acts a trip down memory lane for the entrepreneur as he talks readers through the early years of a little company he co-founded called Netflix. Rising from the ashes of a dead industry it was the power of algorithms that sparked real momentum when recommendations for niche and non-blockbusters allowed the company to save money licensing popular titles.

Two buy-out attempts, by Amazon and Blockbuster, were batted away before the company went public in 2002.

Key Takeaway: Don’t sit around waiting for a eureka moment. Randolph stresses this in the book and debunks the myth that it was consistent late fees on a rental copy of Apollo 13 that inspired Netflix. Instead, it’s the constant back and forth and refinement of ideas that leads to success.

Banking On It – Anne Boden

Anne Boden has said in interviews that Banking On It is not a memoir as there’s still so much to come, but despite this, Boden’s retelling of the Starling Bank story and its revolutionary entrance onto the post-2008 banking scene is part business book, part financial tell-all.

From the much reported Monzo coup to the remarkable almost miss of the message that secured funding, the Starling Bank story is a blue chip epic that will no doubt one day lend itself handsomely to the big screen.

Key Takeaway: Be the revolution you wish to see in the industry. So you, a 5ft Welsh woman in your fifties, want to challenge the most monolithic, exclusive industry on earth, do you? Pull the other one. But that’s exactly what Boden did. No mountain is too high.

Buy now at WHSmith

Let My People Go Surfing – Yvon Chouinard

The name Yvon Chouinard probably won’t ring as many bells in the UK as it does in the United States, but after the rising popularity of outdoor and technical wear , his brand Patagonia certainly will.

Chouinard’s book tells the story of an outdoors enthusiast who reluctantly fell into business creating the clothes he himself wished to go on adventures in. His company soon skyrocketed but his morals and convictions remained the same and as a result he’s steered his company towards being one of the most sustainable and forward-thinking on earth.

Key Takeaway: You don’t have to be a dick. It might sound simple, but you can run a multimillion pound business and not be a money-hungry bastard, hell-bent on world destruction in the pursuit of profits. Innovation can go hand-in-hand with conservation.

Buy now at Blackwells

Shoe Dog – Phil Knight

Starting with the company’s inception in 1960 and finishing with the debut public offering in the 1980s, Shoe Dog is the memoir from Nike Founder Phil ‘Buck’ Knight.

It’s difficult to compile any list of business biographies without it and needless to say it’s a fountain of intriguing insight and transferable lessons. From picking a logo and name to the importance of overcoming setbacks, Shoe Dog is a monumental piece of writing from one of the most notable businessmen of the 21st century.

Key Takeaway: Growth can be low and slow. Knight’s account of Nike in the book starts in 1962, but there’s a whole decade of low-key trials and tribulations and gradual but not particularly dramatic progress until genuine recognition in 1972 when his consistent appearances at track and running events are rewarded with uptake of the brand. Be patient.

Zero To One – Peter Thiel

Transforming online payments forever, and making a fortune whilst doing so, Paypal founder Peter Thiel is one of Silicon Valley’s most recognised icons. Zero To One compiles his thoughts and the lessons learned building one of the most successful start ups ever out of what has been the modern California gold rush.

Tinged with Thiel’s trademark outspoken manner, Zero To One covers everything one needs to consider when running a tech business, from teams to monopolies.

Key Takeaway: Be unique. Simple enough, huh? Yet Thiel has some good points to make: it’s not enough for your idea to be unique, it has to be equally valuable. However, if it’s both of those, you save yourself a lot of competition and you can swap the hassle of marketing wars for time spent focusing on development.

How I Built This – Guy Raz

The last entry on our list isn’t a biography or memoir per say, but along with its namesake NPR podcast, How I Built This is a must for those interested in business, entrepreneurialism and how some of the world’s most notable brands came to be.

Pulling together the lessons learned from interviews with company founders spanning the likes of Patagonia, Headspace and Dell, to name but a few, the book is the perfect written companion to the award-winning podcast and bursting with insight and human experience.

Key Takeaway: Resilience is key. The stories businesspeople recount to Raz are as much about riding through hard times as they are of smart, innovative ideas. With world-challenging ideas often comes equally large problems and setbacks. The the most successful people batten down the hatches and hold on for dear life until the storm is over.

Buy now at Waterstones

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18 Biographies of the Most Successful People in Business

It’s officially summer, so Fortune put together a reading list for those of us who can’t just sit idly by the pool with a mindless beach read.

With the help of Term Sheet readers, we compiled a list of some of the best business biographies of all time. These timeless reads are entertaining and deeply personal as they detail the lives of business magnates, tech titans, and media powerhouses.

Now, onto your suggestions:

Shoe Dog by Phil Knight

A Bill Gates (and Term Sheet reader) favorite, Shoe Dog offers an inside look at how Phil Knight built his startup Nike into the global brand it is today.

Personal History by Katharine Graham

You’ve seen the movie, now read the book. Katharine Graham is the woman who led the Washington Post through the scandals of the Pentagon Papers and Watergate. This one has it all — courage, candor, and dignity.

The Snowball: Warren Buffett and the Business of Life by Alice Schroeder

This is a personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.” Warren Buffett is one of the most respected businesspeople of our time, but his life has been a mix of strengths and frailties. As revealed in this book, Buffett’s legacy will not be his ranking on the scorecard of wealth — it will be his principles and ideas.

Related: The Best Business Books of All Time

THE ORIGINALS

Benjamin Franklin by Walter Isaacson

You may already know that Franklin was a writer, inventor, media baron, scientist, diplomat, and business strategist, but this is a look into how this country’s ultimate founder helped define America’s national identity.

Titan by Ron Chernow

John D. Rockefeller has been referred to as “the Jekyll-and-Hyde of American capitalism.” He was a ruthless business magnate while also being a major philanthropist. This one is a business staple.

Carnegie by Peter Krass

One of the major figures in American history, Andrew Carnegie was a businessman who made his fortune in the steel industry and ultimately gave most of it away. He used his wealth to ascend the world’s political stage, influencing the presidencies of Grover Cleveland, William McKinley, and Theodore Roosevelt. In this compelling biography, Peter Krass reconstructs the complicated life of the titan who came to power in America’s Gilded Age.

Morgan, American Financier by Jean Strouse

For decades, J. Pierpont Morgan served as America’s unofficial central banker. He was the force behind mammoths like General Electric , U.S. Steel, and vast railroad empires. Since his death, he has remained a mysterious figure — both celebrated as a hero of industrial progress and also vilified as a rapacious robber baron.

The Patriarch by David Nasaw

This biography examines the life of Joseph P. Kennedy, the founder of the 20th century’s most famous political dynasty. It tracks the path of a man who participated in the major events of his times — the booms and busts, the Depression and the New Deal, two world wars, a cold war, and the birth of the New Frontier.

THE SELF-MADE

Sam Walton, Made in America by Sam Walton/John Huey

Over the course of his life, Sam Walton built one of the world’s largest and most powerful corporations from scratch. This is the story of a small-town folk hero who revolutionized retail distribution and changed the game as we know it. Hard to believe that was once a single store in a tiny town is now a behemoth with revenue to the tune of $500 billion.

I Love Capitalism! by Ken Langone

The life of Home Depot co-founder Ken Langone is a perfect portrayal of the American Dream. He recounts how a poor boy from Long Island became one of the most successful businessmen in America. In this memoir, Langone walks readers through how he struggled to get an education, broke into Wall Street, and scrambled for an MBA.

Jack, Straight From the Gut by Jack Welch

Under Jack Welch’s leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business. This book recounts his career and the style of management that helped to make GE one of the most successful companies of the last century.

THE TECH TITANS

The Everything Store: Jeff Bezos and The Age of Amazon by Brad Stone

It is mind-boggling to think Amazon started out as an online bookstore. That wasn’t nearly enough for its wildly ambitious founder, Jeff Bezos. This is an in-depth account of how Bezos’ large bets forever transformed the retail industry.

Elon Musk by Ashlee Vance

I personally like this book because it delves into the psyche of one of the most innovative (albeit unusual) entrepreneurs of our time. Vance gives readers an exclusive look into SpaceX , Tesla, and SolarCity, while also giving us a better understanding of Elon Musk’s mind.

Wild Ride by Adam Lashinsky

Fortune’s Adam Lashinsky wrote about Travis Kalanick, one of the most polarizing figures in Silicon Valley. Lashinsky takes readers on quite a ride as he meticulously details Uber’s meteoric rise — and its jaw-dropping plunge into controversy.

THE DISRUPTORS

A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald K. Fierstein

This biography delves into the life of Edwin Land, the breakthrough inventor of the Polaroid. At the time of his death, he stood third on the list of most prolific inventors, behind only Thomas Edison and one of Edison’s colleagues. It’s a compelling look at the man behind one of the most important legal battles over intellectual property of our time — Polaroid versus Kodak.

Bloomberg by Bloomberg by Michael Bloomberg

Brash, aggressive, and supremely self-confident, Michael Bloomberg has been hailed as the new standard for what it takes to win in the Information Age. His specialized media approach — including manipulable online data feeds, a global newswire, and extensive magazine and broadcast outlets — have turned the business of business news upside down.

THE LEADERS

Make Trouble: Standing Up, Speaking Out, and Finding the Courage to Lead by Cecile Richards

Planned Parenthood Federation of America President Cecile Richards has been an activist since she was taken to the principal’s office in seventh grade for wearing an armband in protest of the Vietnam War. She had a remarkable childhood in conservative Texas, where her civil rights attorney father and activist mother taught their kids to be troublemakers. In the Richards household, the “dinner table was never for eating—it was for sorting precinct lists.”

The House of Dimon by Patricia Crisafulli

In a candid look at Wall Street’s top banker, former business journalist Patricia Crisafulli goes behind the scenes to recount the critical events that have shaped Dimon’s career. He managed to survive one of the most difficult and most tumultuous periods in Wall Street history. This story reveals how he did it and explores what lies ahead.

PS: I also asked Twitter for more biography suggestions — you can find them here .

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The Best Business Memoirs Of All Time

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This story was written in collaboration with Forbes Finds . Forbes Finds covers products and experiences we think you’ll love. Featured products are independently selected and linked to for your convenience. If you buy something using a link on this page, Forbes may receive a small share of that sale.

Former Chrysler Chairman Lee Iacocca doing a TV commercial for his cars. (Photo by Ted Thai/The LIFE ... [+] Picture Collection via Getty Images/Getty Images)

If you’re looking for inspiration and actionable insights from the successes and challenges of great entrepreneurs and executives, each book on this list tells an eye-opening story in the words of the person who was its catalyst.

This gives every title, some of which are recently published, some of which are classic, essential value for anyone planning, managing, or growing or a business. Or an empire.

Some Stories: Lessons from the Edge of Business and Sport   by Yvon Chouinard

Some Stories by Yvon Chouinard (Patagonia)

You would expect that the charmed life of Yvon Chouinard–climber, environmentalist and founder of Patagonia–to be so distinct from the rest of us that it would naturally offer inspiration and wisdom when in print.  Some Stories , which was released earlier this year, certainly offers plenty of that, but the thoughts and the example set by Chouinard may also upset the equilibrium of any reader who has become stuck in their work or in how they spend their days.  It's a n essential read and a worthy successor to Chouinard’s previous work, the well-known Let My People Go Surfing: The Education of a Reluctant Businessman .

Read Now

Yes is the Answer! What is the Question?   by Cameron Mitchell

Cameron Mitchell Restaurants has been in business for more than 25 years with some 60 restaurants in its portfolio and employs somewhere north of 5,000 people.  Yes is the Answer! What is the Question?   takes you on a ride with Mitchell from his early days as a runaway and small-time drug dealer to where he and his company are today. Along the way, he spells out his belief in “culture first” and in support for employees as the company’s North Star.

My Father's Business: The Small-Town Values That Built Dollar General into a Billion-Dollar Company , by Cal Turner, Jr. with  Rob Simbeck

My Father's Business by Cal Turner Jr. (Center Street)

The Dollar General of today is a publicly-traded company with 15,000 stores across America. Few realize that it’s a multi-generational business whose roots go back to the Depression. That’s when author Cal Turner, Jr.’s grandfather started buying and liquidating bankrupt, small-town general stores one by one. Taking us from there to today, Turner reveals the often-stressful dynamics of family involvement in a business, his own need to evolve his leadership style along the way, and the unique realities involved in becoming a prominent, publicly traded firm.

Shoe Dog by Phil Knight

Shoe Dog by Phil Knight (Scribner)

Ask any aspiring or established entrepreneur, including Bill Gates, and they'll have Shoe Dog somewhere on their list of favorite business books.  In his memoir, Phil Knight details how he went from selling sneakers out of the trunk of his car to building Nike, which would become one of the most globally recognized brands. The memoir by the creator of Nike not only follows the history of his career and company but offers valuable startup lessons, including the difference between being a manager and being a leader and how company culture can make or break your company.

The Undertaking: Life Studies from the Dismal Trade   by Thomas Lynch

The Undertaking by Thomas Lynch (W. W. Norton & Company)

Thomas Lynch is principal of a family-owned funeral home in Milford, Michigan. He’s also a National Book Award finalist and a poet of renown. Combining his gorgeous prose style with a unique, emotion-laden subject makes  The Undertaking , which also spawned a PBS special, an extraordinary read about a business niche that is rarely discussed in the general business press.  

Growing a Business   by Paul Hawken

Growing a Business by Paul Hawken (Simon & Schuster)

This may be the most flat-out encouraging business memoir you’ll ever read (and re-read; it’s worth more than one time through)—particularly if you’re in the early days of building a company.   Paul Hawken takes you step-by-step through his founding of Smith & Hawken Tool Company: from the beginnings, when he had to shoot his own catalog photos (because there was no money to hire a pro) through the company’s ultimate, runaway success on a national level.

Hawken discusses the nitty-gritty of making payroll, the near-impossibility of getting a loan when you actually need it, and why too much  capital, as opposed to too little, is the bigger danger for a company that’s just getting started.  

Personal History by Katharine Graham

Personal History by Katharine Graham (Vintage)

You can watch Meryl Streep play Katharine Graham onscreen or you go straight to the source and read her autobiography. When  Graham became president of The Washington Post , it was just a small family-owned newspaper. By the early ‘70s she would become CEO and one of the first women to lead a major U.S. paper. In addition to publishing the Pentagon Papers, she supported investigations into the Watergate scandal, which of course lead to the resignation of President Nixon. By the time Graham stepped down as CEO in 1991, The Washington Post would grow into a media conglomerate with newspaper, magazine, television and cable businesses. But Graham's autobiography is about so much more than her career. The trailblazer is brutally honest about her life as a dutiful daughter and wife to Phil Graham, who suffered from depression and ultimately committed suicide. The following decades would usher in more first-female CEOs of major companies, including Meg Whitman of Hewlett-Packard and Indra Nooyi of PepsiCo.

Rising to the Challenge: My Leadership Journey by Carly Fiorina

Rising to the Challenge by Carly Fiorina (Sentinel)

Speaking of the first wave of women to lead major corporations, Carly Fiorina becme the first woman to lead a company listed in the Dow Jones Industrial Average when she became CEO and president of Hewlett Packard in 1999. Her first memoir, the bestselling  Tough Choices , tracks her journey from the secretary for a small real estate office to the leader of a major Fortune 50 company—but it wasn't a smooth ride to the top. She had to deal with a storm of criticism that her male peers never had to face. Fiorina took the helm at HP during dotcom bubble of the '90s yet managed to steer the company toward a period of revenue growth and innovation. Her more recent memoir,  Rising to the Challenge ,  packs more insights and takeaways for other women aiming to reach their fullest potential. It also explores aspects of her life beyond  HP, giving the reader a deeper look into her life as a philanthropist, women's rights advocate and political activist. 

Setting the Table  by Danny Meyer

Settting the Table by Danny Meyer (Harper Perennial)

Setting the Table is both a business memoir and one of the best treatises ever written on customer service, or what Danny Meyer prefers to call “hospitality.”  The s ubjects that Meyer, the founder of the Union Square Hospitality Group and a restaurateur renowned in New York (and internationally via Shake Shack, a development that postdates this book), touches on range from the very personal (what it took for his marriage to survive the death of their twin infants) to the nuts-and-bolts practical to the soaringly inspirational.   While an obvious must-read for those in the restaurant business, it’s equally essential for anyone who’s aspiring to improve their interactions with and treatment of customers.

Iacocca: An Autobiography   by Lee Iacocca

Iacocca by Lee Iacocca (Random House)

Lee Iacocca had at least two great acts: First, he led the Ford Motor Company and then swept in an era of great innovation for Chrysler in the 1980s. In addition to saving the auto giant, he was also credited for rebuilding Ellis Island. The autobiography of arguably one of the best executives of the 20th century also touches on his life as a philanthropist and activist. While Iacocca   was the bestselling business book of both 1984 and 1985, his leadership lessons still ring true today. M ake a trilogy out of it and pick up Talking Straight , in which he lists his ten rules for good management, and, his last book, Where Have All the Leaders Gone?  in which he outlines tough questions leaders must address to help restore America.

The Autobiography of Benjamin Franklin

There has never been another entrepreneurial/political/diplomatic/inventing/publishing career like Ben Franklin’s, and there’s no other business autobiography like this one.   You’ll want to read it both for the extraordinary life it describes and for Franklin’s sometimes bluntly practical tips for getting ahead (one key to his ascension in the printing business was to forgo drinking at lunch, even though this made him an outcast among his fellow printshop workers, whom he describes as “beer guzzlers").

In one particularly telling moment in  The Autobiography of Benjamin Franklin ,  he sets up an elaborate roadmap for how, with daily effort, he'll cure himself of all his vices and replace them with virtues.   Unfortunately, one of these intended virtues is “humility,” which Franklin ultimately gives up on achieving. Why? Because even if achieved, he calculates, he would then be proud of his newfound humility.

Instead, he settles for the appearance of humility. His strategy for achieving this is brilliant and served him throughout the rest of his public life, including his famous stint as ambassador to France: “I made it a rule to forbear all direct contradiction to the sentiments of others, and all positive assertion of my own,” as well as “the use of every word or expression in the language that imported a fixed opinion, such as  certainly ,  undoubtedly , etc., and I adopted, instead of them, I  conceive , I  apprehend , or I  imagine  a thing to be so or so, or it so  appears  to me at  present. ”  

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How to Write a Professional Bio for Any Situation—Without the Stress

How many times have you sat in front of a blank screen staring at the pesky cursor, wondering why it’s so hard to write about yourself? I’ll bet it’s more than once. Contemplating who you are as a human being is an exercise in mental (or existential?) gymnastics. And if you’re trying to write a professional bio, you’re trying to distill who you are and what you do in a way that’s compelling to recruiters, hiring managers, colleagues, potential clients, and other contacts all at once—so it can feel ramped up to Simone-Biles-floor-routine-difficulty levels.

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Your professional bio is, arguably, the most important text you’ll ever write about yourself. It’s the first introduction to who you are, what you do, and what you’re interested in—whether it’s for a social media platform, a personal website , or company team page. What you choose to highlight may play a role in others deciding to follow you, call you in for an interview, or invite you to participate in an event. It’s an opportunity for you to—in a few lines—showcase your work, competence, and areas of expertise. So you’d better stick the landing.

But don’t worry too much: You don’t have to be the Simone Biles of LinkedIn to write a professional bio. We’ve gathered the steps, template, examples, and bonus tips you’ll need to write a bio for any occasion.

How to get started on your professional bio

We’ll get to the good stuff shortly (read: the template and examples), but before you put pen to paper or fingers to keyboard, there are a few things you should know—about yourself.

Your bio shouldn’t be a laundry list of accomplishments, but a window into the person behind the accolades. You’re more than your most recent position (especially if you have a trendy startup title; I’m looking at you, ninjas and rock stars), so think about the strengths that make you good at what you do and the qualities that make you unique. These are what you want the person reading your bio to come away knowing.

If you’re drawing a blank, try to answer these questions before you start writing:

• How have you personally helped your company, department, or clients?
• Which of your accomplishments would be most impressive to your entry-level self?
• What makes you most valuable in your role?
• What’s one thing not in your job description that relates to why you’re so successful? Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role.
• Why do you do what you do? What do you believe about your field that drives you to do the work you do each day?

Once you’ve got all that down, you’re ready to get it into your professional bio.

Professional bio template

The template below is designed to help you write a “master” professional bio that you can then tweak for different situations. This template is meant to offer you a general framework only—if you find that you need to add an extra couple of sentences or determine that a section we’ve included doesn’t feel relevant to how you wish to present yourself, feel free to tweak it.

[Name] is a [role] who [how you help clients, customers, or your employer] by [something unique about your process or output]. [First name] [knows/believes] [what you know/believe about the work you do].

[First name] has [landed/secured/garnered/worked at/supported/mastered] [insert your most compelling experiences, accomplishments, and skills]. Currently [he/she/they] is/are [working toward/studying/planning to] [your next professional goal or some way you’re developing as a professional].

[First name] is [trained/certified/awarded] in [relevant trainings, awards, honors, etc]. [First name] holds a [ degree] in [area of study] from [University].

When [he/she/they] is not [brief phrase that describes what you do], [First Name] [can be found/enjoys] [brief description of compelling interests or hobbies you’d like to share].

Here’s an example of how this template could look filled in:

Matthew Chang is a social media manager who excels at creating campaigns and posts for nonprofits that make followers take action by combining strong writing and design with insights about the org’s  audience. Matthew believes that the right post, seen at the right time, can inspire people who believe in a nonprofit’s mission to help the causes they care about and ultimately allow that org to make a bigger impact.

Matthew has driven more than 10,000 social-influenced donations to three different nonprofits, with over $200,000 raised for important causes. Currently they’re working with GoodBoyGirl dog rescue to inspire not only donations, but also pet adoptions through Instagram, Facebook, and TikTok posts. (Matthew is always happy to share pictures of dogs they’ve helped find forever homes!)

Matthew holds a HubSpot Social Media Certification, and has taken several graphic design courses through The New School. They hold a bachelor’s degree from UCLA where they double majored in marketing and English.

When they’re not crafting social media campaigns, Matthew can be found biking around the city with their chihuahua Kyra on their back (don’t worry, the pup has a tiny helmet!) or taking in a Broadway show.

How to adapt your bio for different situations

Now that you have your “master professional bio,” you’ll want to tweak it for different situations.

For each iteration of your bio, imagine a specific reader and what they’d want to know about you, and then write for them. For instance, let’s say you’re on an alumni panel for your college. Student attendees will want to know what they should be doing now to get the career you have. In this case, your bio should reflect less of your day-to-day work responsibilities and more of the past campus activities, classes, and early-career internships and jobs that led you to where you are.

We’ve outlined specific advice for some of the most common scenarios where you’ll need to write a professional bio below—along with examples.

1. Your LinkedIn summary

Start by identifying how you use—or would like to use— LinkedIn . Are you content with your job, but looking to expand your network? Are you trying to attract recruiters?

Whatever you’re seeking, your LinkedIn summary should support your activity on the site; a profile focused on networking within the industry will read differently than that of someone aggressively hunting for a new job. Once you’ve identified your purpose, it will be much easier to tweak the above template for your LinkedIn summary. You’ll still want to lead with your position and other info from the first paragraph of the bio template. Then move onto whatever skills or accomplishments are most relevant to your LinkedIn goals. Last, share those goals.

Here’s an example of a LinkedIn summary that follows this strategy:

As a field sales manager with over eight years of experience driving market share growth in designated territories, I have mastered the ins and outs of pharmaceutical sales and territorial prospecting. After honing and executing these specialties to reach numerous company goals, I was honored with an invitation to join the National Marketing Council. Now, I spend the majority of my time brainstorming sales strategies and connecting with other industry professionals who are interested in talking shop.

You can always add supporting content on either side of this skeleton paragraph, such as a personal anecdote, previous positions, or a mission statement. If you need a bit more inspiration, look to your recommendations for outside opinions on what makes you special.

Read More: 5 Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze

2. Your Twitter bio

Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We’ve crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you’re stating it as succinctly as possible. Finally, squeeze in your pizazz. Key word: squeeze. Don’t focus on unrelated quirks or superfluous details.

For example:

Software engineering whiz @Belly spreading nuggets of coding gold related to mobile applications. 8-year member of @IEEEorg, aspiring member of The Avengers.

If you’re looking to create a more serious social presence, though, you may choose to leave out the pizazz while including all the same important info:

Proud 8-year member of @IEEEorg and lead software engineer @Belly. Passionate about innovations in coding and mobile applications.

3. Your company website blurb

A bio for your company website (like on a team or staff page) is where you can opt out of some standard details, such as your title, in favor of things that distinguish you as a pro (or a person). After all, anyone reading this knows where you work and your job title will likely be listed by default. So you can use the second and third paragraph of the template to craft a bio focused on what makes you unique.

Margot has exceeded every Clarabridge sales goal by at least 84%, which landed her in the top CEM-seller spot and prepared her for the challenging position of strategizing sales tactics for the National Association of Sales Professionals. Her keen and innovative insights in the areas of forecasting and sales force development have enabled Clarabridge to emerge as a national leader, with a sharp and qualified team in tow to maintain the standard she helped set.

If that’s too formal for the culture of your office, and all your colleagues mention their favorite food trucks, you can aim for a 50-50 split between the professional and personal—or whatever balance suits the company’s brand.

Margot tops the sales charts at Clarabridge. In fact, she’s beat every goal by at least 84% without ever missing a practice as the coach of her son’s (undefeated) soccer team. Fueled by loaded nachos, she landed the top CEM-seller spot and took on a position brainstorming sales tactics for the National Association of Sales Professionals. Not only is she a pro when it comes to forecasting and sales force development, but she can also advise a team on where to find the best free events in the city on any given weekend.

4. Your personal website or portfolio “About Me” page

Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire .

Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.

But don’t forget your brand ! If you want to showcase yourself in a more unique or quirky light, opt for a first-person version with more light-hearted language.

I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.

A few more tips

Keep these in mind as you write your professional bio, no matter where it’s going to end up:

• Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
• Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
• Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
• Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
• Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.

Alex Honeysett , Adrian J. Hopkins , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

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Home — Collections — 13 Best Business Biographies That Will Show You the Struggles of World’s Biggest Entrepreneurs

13 Best Business Biographies That Will Show You the Struggles of World’s Biggest Entrepreneurs

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Fools learn from experience. I prefer to learn from the experience of others – it’s what Otto von Bismarck used to say . And what other better way to do that than by reading the biographies of those you admire?

Some of the most popular entrepreneurs admitted that they attribute their success to reading memoirs of the people they admire. Here’s a list of the  best business biographies recommended by them (is there something missing, any book that we absolutely-definitely-must add to this list? let us know !). There’s also one entrepreneur biography – or more – sprinkled in there, as well, so have a blast!

Oh, but before that, did you know we have a really good weekly newsletter where we write about things that make us better business people, better entrepreneurs, better professionals. So go HERE and see an example and subscribe!

1. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Elon Musk mentioned in multiple interviews that he learned a lot from reading biographies. Well, same thing is true regarding his biography. Published by Ashlee Vance in 2015, it’s a must-read for everyone who wants to shoot for the stars the same way he does.

“ Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future ” serves a great lesson on the sacrifices you’ll need to make when you have ambitious, almost impossible plans, and nobody believes in you.

Richard Branson , the founder of Virgin Group, recommended this book, saying that “ Elon Musk is a man after my own heart: a risk taker undaunted by setbacks and ever driven to ensure a bright future for humanity. Ashlee Vance’s stellar biography captures Musk’s remarkable life story and irrepressible spirit. “.

2. The Everything Store

Another fascinating biography, if you want to read all about how Jeff Bezos and Amazon conquered the world. Even though Jeff’s wife gave it a 1-star review on Amazon, you can still draw lots of lessons from it, especially about management, leadership and inovation.

Written by Brad Stone after he conducted tens, perhaps even hundreds of interviews with Amazon employees, Jeff’s former colleagues and family members, this is the most comprehensive book you’ll find about how Amazon became the everything store.

3. Alibaba – The House That Jack Ma Built

And speaking of Amazon… If you want to know more about its main competitor, how Jack Ma built the giant empire we now know as Alibaba, read this biography published last year by Duncan Clark.

Jack managed to get past China’s political obstacles and turned Alibaba into one of the biggest companies in the world.

This is what Sir Martin Sorrell , CEO of WPP, had to say about this book: “ Anybody who thinks the Chinese just copy or steal technology from the West should read this book and think again. Jack Ma is part Bill Gates, part Steve Jobs, part Larry Page, part Sergey Brin, and part Mark Zuckerberg, all rolled into one “.

4. Steve Jobs

This book probably needs no introduction, as I’m confident it’s the most popular biography from this list. Based on more than 40 interviews conducted by Walter Isaacson over 2 years with Steve Jobs , as well as hundreds of interviews with his family members, friends, colleagues and so on.

Jobs cooperated for this book and encouraged the people he knew to speak honestly, saying that: “ I’ve done a lot of things I’m not proud of, such as getting my girlfriends pregnant when I was 23 and the way I handled that, but I don’t have any skeletons in my closet that can’t be allowed out. ”

5. Creativity, Inc

And since we mentioned Steve Jobs, here’s another book that might interest you: Creativity, Inc. is the story of Pixar Animation and its co-founder, Ed Catmull . If you want to learn great lessons on leadership and management, check it out.

Mark Zuckerberg is one of the CEOs who read and recommend this book.

6. Iacocca: An Autobiography

In his podcast with Tim Ferriss , Ramit Sethi mentioned that he read Iacocca: An Autobiography every few years for the last 20 years.

Lee Iacocca’s best selling autobiography was originally published in 1984 and follows his career in the auto industry, first with Ford, and afterward with the Chrysler Corporation. Iaccoca’s considered an American legend, a businessman who turned around Chrysler when the company was facing a crucial point.

7. Empire State of Mind: How Jay Z Went from Street Corner to Corner Office

“I’m not a businessman – I’m a business, man.” – This book follows Jay Z and how he climbed from the ill famed streets of Brooklyn, where he spent his childhood, to the heights of the business world.

Ryan Holiday recommended this biography, saying that: “ This is a biography that also functions as a business book. It shows how Jay applied hustling techniques to the music business and eventually built his empire “.

8. Shoe Dog: A Memoir by the Creator of Nike

This is probably one of the best biographies published in the recent years. Shoe Dog follows Phil Knight’s memories, from the times when he was just a young boy, lost and with no idea what to do with his life, until he built the giant sports brand that we know today as Nike.

Bill Gates wrote on his blog about this book: “ […] is a refreshingly honest reminder of what the path to business success really looks like: messy, precarious, and riddled with mistakes. I’ve met Knight a few times over the years. He’s super nice, but he’s also quiet and difficult to get to know. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale. ”

9. Titan: The Life of John D. Rockefeller

This is one huge biography, with more than 800 pages filled with the life and story of John D. Rockefeller. Considered to be the Jekyll-and-Hyde of American capitalism, Rockefeller “ was known as both a rapacious robber baron, whose Standard Oil Company rode roughshod over an industry, and a philanthropist who donated money lavishly to universities and medical centers “.

10. Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger

This book is recommended by Warren Buffett , who co-founded Berkshire Hathaway together with Charlie Munger. It’s a collection of his speeches and talks.

11. Surely You’re Joking, Mr. Feynman!

I’ve been bumping into this book for a long time, as it’s one of the most recommended books by entrepreneurs. Filled with stories and memories of Richard Feynman, winner of the Nobel Prize for physics, who was always questioning the status-quo and testing assumptions. In this book he recalls all the experiences he conducted, but also his pranks and adventures (even the ones he pulled in the years he was working on the Manhattan Project).

Google’s co-founders, Larry Page and Sergey Brin , are among the fans of this book. Noah Kagan , founder of Sumo, even said that he if you ever meet him in person, he always has an extra copy, “ because it’s just that amazing “.

I have to agree – I finished it recently, after a few nights of reading Feynman’s adventures until 4 AM (yes, it’s just that addictive!).

12. The Snowball: Warren Buffett and the Business of Life

We couldn’t mention Charlie Munger without bringing up his partner’s biography. Lots of books were written about Warren Buffett , the “Oracle of Omaha”, but this was written with his cooperation and is considered to be the best.

13. Losing My Virginity

And last but not least: the autobiography of the famous entrepreneur Richard Branson . If you want to find out more about how he built the business empire Virgin Group, this is a good place for you to start.

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100 Best Business Biography Books of All Time

We've researched and ranked the best business biography books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

A Memoir by the Creator of NIKE

Phil Knight | 5.00

Bill Gates This memoir, by the co-founder of Nike, is a refreshingly honest reminder of what the path to business success really looks like: messy, precarious, and riddled with mistakes. I’ve met Knight a few times over the years. He’s super nice, but he’s also quiet and difficult to get to know. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader... (Source)

Warren Buffett The best book I read last year. Phil is... a gifted storyteller. (Source)

Andre Agassi I've known Phil Knight since I was a kid, but I didn't really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I've worn the gear with pride, but I didn't realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh. Candid, funny, suspenseful, literary - this is a memoir for people who love sport, but above all... (Source)

See more recommendations for this book...

Tesla, SpaceX, and the Quest for a Fantastic Future

Ashlee Vance | 4.76

Richard Branson Elon Musk is a man after my own heart: a risk taker undaunted by setbacks and ever driven to ensure a bright future for humanity. Ashlee Vance's stellar biography captures Musk's remarkable life story and irrepressible spirit. (Source)

Casey Neistat I'm fascinated by Elon Musk, I own a Tesla, I read Ashlee Vance's biography on Elon Musk. I think he's a very interesting charachter. (Source)

Roxana Bitoleanu A business book I would definitely choose the biography of Elon Musk by Ashlee Vance, because of Elon's strong, even extreme ambition to radically change the world, which I find very inspiring. (Source)

Walter Isaacson | 4.73

Elon Musk Quite interesting. (Source)

Bill Gates [On Bill Gates's reading list in 2012.] (Source)

Gary Vaynerchuk I've read 3 business books in my life. If you call [this book] a business book. (Source)

The Everything Store

Jeff Bezos and the Age of Amazon

Brad Stone | 4.70

Doug McMillon [I read and give this book because] you need to understand what you’re up against. (Source)

Santiago Basulto I love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)

Tracy DiNunzio It's a great book and especially for people starting out. (Source)

Made in America

Sam Walton, John Huey | 4.59

"Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease." (Detroit Free Press)

Jeff Bezos Expounds on the principles of discount retailing and discusses his core values of frugality and a bias for action—a willingness to try a lot of things and make many mistakes. Bezos included both in Amazon’s corporate values. (Source)

Rob "Crypto Bobby" Paone @tmac604 Read it earlier this summer, a great book 👍 and also hilarious to compare to current corporate excess ala WeWork (Source)

Life and Work

Ray Dalio | 4.58

Mark Cuban The book I wish I had as a young entrepreneur. (Source)

Tony Robbins I found it to be truly extraordinary. Every page is full of so many principles of distinction and insights—and I love how Ray incorporates his history and his life in such an elegant way. (Source)

Bill Gates Ray Dalio has provided me with invaluable guidance and insights that are now available to you in Principles. (Source)

The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Robert Iger | 4.56

Brian Chesky Bob's book is great and he's an excellent CEO. (Source)

Brené Brown I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. [The author] delivers, and then some! [This book] is leadership gold—you won’t forget the stories or the lessons. (Source)

Karlie Kloss [Karlie Kloss] says [this book] really inspired her to become a better boss. (Source)

The Art of the Deal

Donald J. Trump, Tony Schwartz | 4.48

Jim Hanson You already had Trump officials testifythey disagreed w/ @realDonaldTrump Interesting thing about executive power The executive has the power Not the advisers Here's a good book on it https://t.co/KGlUpucCNI Time for the acquittal https://t.co/xICCPPuvM5 (Source)

Marc M. Lalonde The easiest way to Clean Up my Friends List is to post this... I love this book! | Let's get to know each other a little. I'll start... Here's MY Story: https://t.co/o8gIl1TxR7 #AskLalonde #marcmlalonde #wealthy #inspiration https://t.co/6ULSKHiIj3 (Source)

Secret Agent Number Six The failing George W. Washington and his dad George H.W. Washington were fake Presidents. They did not think of The Constitution before I did.They stole all of my ideas for it from "The Art of the Deal" which you should read right now because its the best book ever. No collution! (Source)

The Outsiders

Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

William N. Thorndike | 4.47

Warren Buffett In his 2012 shareholder letter, Buffett praises The Outsiders as "an outstanding book about CEOs who excelled at capital allocation." Berkshire Hathaway plays a major role in the book. One chapter is on director Tom Murphy, who Buffett says is "overall the best business manager I've ever met." (Source)

Michael Dell Thorndike explores the importance of thoughtful capital allocation through the stories of eight successful CEOs. A good read for any business leader but especially those willing to chart their own course (Source)

Mason Hawkins The Outsiders is a must-read for leaders—and aspiring leaders—striving to become exceptional CEOs, and for investors interested in partnering with exceptional stewards of corporate capital. (Source)

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

Ben Horowitz | 4.45

Larry Page Ben's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. (Source)

Mark Zuckerberg Ben's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. (Source)

Dustin Moskovitz [Dustin Moskovitz recommended this book during a Stanford lecture.] (Source)

Don't have time to read the top Business Biography books of all time? Read Shortform summaries.

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The Life of John D. Rockefeller, Sr.

Ron Chernow | 4.41

Ryan Holiday A biography has to be really good to make read you all 800 pages. To me, this was one of those books. Since reading it earlier this year, I’ve since found out it is the favorite book of a lot of people I respect. I think something about the quality of the writing and the empathic understanding of the writer that the main lessons you would take away from someone like Rockefeller would not be... (Source)

Adam Townsend @Sociopathlete Great book (Source)

Anas Alhajji @Morg2006 Yep, I already have it. great book. (Source)

The Millionaire Next Door

The Surprising Secrets of America's Wealthy

Ph.D. Stanley, Thomas J., Ph.D.; Danko, William D. | 4.39

Dave Collum @cullenroche You ever read "Millionaire Next Door"? You just described parts of it. Great book, IMO. (Source)

The Intelligent Investor

The Classic Text on Value Investing

Benjamin Graham | 4.39

Warren Buffett To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. What's needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline. (Source)

Kevin Rose The foundation for investing. A lot of people have used this as their guide to getting into investment, basic strategies. Actually Warren Buffett cites this as the book that got him into investing and he says that principles he learned here helped him to become a great investor. Highly recommend this book. It’s a great way understand what’s going on and how to evaluate different companies out... (Source)

John Kay The idea is that you look at the underlying value of the company’s activities instead of relying on market gossip. (Source)

The Snowball

Warren Buffett and the Business of Life

Alice Schroeder | 4.37

Marvin Liao My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

John Kay It’s on the list, firstly, because Buffet is the most successful investor in history. (Source)

Chude Jideonwo It's been so long, and I've been so busy that I haven't been able to recommend a book. I am sorry! I have read so many fantastic ones though, no matter how busy I have been. And I am soooooo excited to recommend this one. I love Warren Buffett ... https://t.co/ML0pM3G29k https://t.co/6yhfhT8WF5 (Source)

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull, Amy Wallace | 4.33

Mark Zuckerberg This book is written by the founder of Pixar and is about his experience building a culture that fosters creativity. His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work. I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to... (Source)

Timothy Ferriss No matter your circumstances, storytelling and creativity are two 'meta-skills' that can take your business and life to the next level. Ed is a master. (Source)

Ezra Klein An amazing, amazing book. (Source)

Women, Work, and the Will to Lead

Sheryl Sandberg | 4.33

Mark Zuckerberg For the past five years, I've sat at a desk next to Sheryl and I've learned something from her almost every day. She has a remarkable intelligence that can cut through complex processes and find solutions to the hardest problems. Lean In combines Sheryl's ability to synthesize information with her understanding of how to get the best out of people. The book is smart and honest and funny. Her... (Source)

Oprah Winfrey Honest and brave... The new manifesto for women in the workplace. (Source)

Richard Branson If you loved Sheryl Sandberg's incredible TED talk on why we have too few women leaders, or simply believe as I do that we need equality in the boardroom, then this book is for you. As Facebook's COO, Sheryl Sandberg has first-hand experience of why having more women in leadership roles is good for business as well as society. Lean In is essential reading for anyone interested in righting the... (Source)

High Output Management

Andrew S. Grove | 4.33

Mark Zuckerberg [Andy’s] book played a big role in shaping my management style. (Source)

Ben Horowitz Andy Grove, who built himself from nothing to run Intel, stopped what he was doing to teach us his magic. And not through some ghostwriter either — Andy wrote this book himself. What an incredible gift. (Source)

Drew Houston The best book on management ever written. (Source)

Poor Charlie's Almanack

The Wit and Wisdom of Charles T. Munger

Peter D. Kaufman, Ed Wexler, Warren E. Buffett, Charles T. Munger | 4.32

Warren Buffett From 1733 to 1758, Ben Franklin dispensed useful and timeless advice through Poor Richard's Almanack. Among the virtues extolled were thrift, duty, hard work, and simplicity. Subsequently, two centuries went by during which Ben's thoughts on these subjects were regarded as the last word. Then Charlie Munger stepped forth. (Source)

Bill Gates [On Bill Gates's reading list in 2011.] (Source)

Naval Ravikant I always recommend [this book] as my top business book. (Source)

A True Story of High Finance, Murder, and One Man's Fight for Justice

Bill Browder | 4.28

Eric Ries This reads like a thriller, but is an urgent and important story about the dangers of Putin’s Russia and the events leading to the Magnitsky Act. (Source)

Anand Sanwal @geoffreysbatt @patrick_oshag 2/ Reminded a bit of the story of @Billbrowder as told in the remarkable book Red Notice which chronicles his investments in Russia very early before everyone saw the opportunity (Source)

Jonathan Kay Am reading @Billbrowder's amazing book Red Notice. Did not know incredible story of Bill's dad, who got his @Princeton math PhD at age 20. Like many Jews of era, suffered massive discrimination, stigmatized because of his own dad's communism. Then Eleanor Roosevelt saves the day https://t.co/Bp5PFiIxm1 (Source)

Delivering Happiness

A Path to Profits, Passion, and Purpose

Tony Hsieh | 4.27

Chip Conley [The author] is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. (Source)

Adam Johnston Inspiring case study into building brand and customer service. (Source)

Julie Rice [At SoulCycle] we’re all big fans of [this book]. (Source)

The Power Broker

Robert Moses and the Fall of New York

Robert A. Caro | 4.27

Barack Obama He may have the country’s finest experts at his fingertips, but it still doesn’t hurt to read up on environmental and economic issues. (Source)

Ryan Holiday It took me 15 days to read all 1,165 pages of this monstrosity that chronicles the rise of Robert Moses. I was 20 years old. It was one of the most magnificent books I’ve ever read. Moses built just about every other major modern construction project in New York City. The public couldn’t stop him, the mayor couldn’t stop him, the governor couldn’t stop him, and only once could the President of... (Source)

Ben Greenman Well, if you look at a picture of a place, you can normally get a sense of what it’s like. But hopefully what books do, or what thinking does, is to show you what that place is like underneath. The Power Broker is the definitive history of how, in modern America, cities get built, power gets thrown around, neighbourhoods are overpowered by developers and politicians. It’s gigantic and it’s a... (Source)

This is Going to Hurt

Secret Diaries of a Junior Doctor

Adam Kay | 4.23

Quinn Cummings @lorapenza You might love @amateuradam's book. (Source)

The Epic Quest for Oil, Money, and Power

Daniel Yergin | 4.21

Chris Goodall A wonderfully readable history of the development of the oil age. (Source)

Losing My Virginity

The Autobiography

Richard Branson | 4.20

Yaro Starak Richard Branson, another guy with his second bio came out just recently, sort of like the part II of his life, the next 20 years. I grabbed that because his bio… I should actually go back and answer your first and second question about biggest impact and “Losing My Virginity” by Richard Branson was a huge one back in the late 90s for me, more about big thinking. The guy is crazy and I would never... (Source)

Holger Seim When it comes to biographies I particularly like Losing My Virginity. (Source)

Robin Sharma I encourage you to read his autobiography “Losing My Virginity” as well as his book “Business Stripped Bare” if you haven’t gone through them yet. Uber-inspiring. For people who want to become Remarkable Entrepreneurs – and express their absolute best. (Source)

My Lucky Life in and Out of Show Business

Dick Van Dyke | 4.20

The Wealth of Nations

Adam Smith | 4.19

Elon Musk Adam Smith FTW obv. (Source)

Barack Obama Obama, unsurprisingly, appears to be more drawn to stories sympathetic to the working classes than is McCain. Obama cites John Steinbeck’s “In Dubious Battle,” about a labor dispute; Robert Caro’s “Power Broker,” about Robert Moses; and Studs Terkel’s “Working.” But he also includes Adam Smith’s “Wealth of Nations” and “Theory of Moral Sentiments” on his list. (Source)

Neil deGrasse Tyson Which books should be read by every single intelligent person on planet? [...] The Wealth of Nations (Smith) [to learn that capitalism is an economy of greed, a force of nature unto itself]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Hit Refresh

Satya Nadella, Greg Shaw, Jill Tracie Nichols | 4.18

Bill Gates With every new technology, there are challenges. How do we help people whose jobs are replaced by AI agents and robots? Will users trust their AI agent with all their information? If an agent could advise you on your work style, would you want it to? That is what makes books like Hit Refresh so valuable. Satya has charted a course for making the most of the opportunities created by technology... (Source)

Aviers Lim I would recommend biographies of Elon Musk and Satya Nadella. (Source)

The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand out From The Crowd

Allan Dib | 4.16

The Elon Musk Blog Series

Wait But Why

Tim Urban | 4.15

Setting the Table

The Transforming Power of Hospitality in Business

Danny Meyer | 4.15

Chip Conley One of the best books on hospitality ever written. (Source)

Noah Kagan A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Julie Rice We did a lot of reading [this book] at SoulCycle. (Source)

One Up On Wall Street

How to Use What You Already Know to Make Money in the Market

Peter Lynch, John Rothchild | 4.15

Patrick Swalls Read this if you want to learn more about the stock market. (Source)

Cable Cowboy

John Malone and the Rise of the Modern Cable Business

Mark Robichaux | 4.15

The Reckoning

David Halberstam | 4.14

David J Lynch This one sort of speaks to something I’ve long been interested in. We get this general education in schools that follows the basic themes of presidents and wars and that kind of thing and then there’s this alternative history of finance and economics, and Lords of Finance impressed me because it gives you that alternative history, particularly through the inter-war years from the end of World War... (Source)

How to Win at the Sport of Business

If I Can Do It, You Can Do It

Mark Cuban | 4.13

Jason Khalipa I like it because it gets me fired up. (Source)

An Autobiography

Lee Iacocca, William Novak | 4.13

Ramit Sethi Every few years for the last 20 years, Ramit has read Iacocca: An Autobiography by Lee Iacocca and William Novak. (Source)

Shankar Sharma Reading the Iacocca autobio at age 21, was absolutely transformational. Taught me more than an MBA degree. The second book that did something similar at that age for me, was "The Mind of The Strategist" by Kenichi Ohmae. Such great business wisdom in these books. RIP Lee https://t.co/PCpkRiKwUV (Source)

Grinding It Out

The Making of McDonald's

Ray Kroc, Robert Anderson | 4.13

Aj Joshi @brianadgey Great book 👍🏼 very inspiring (Source)

The First Tycoon

The Epic Life of Cornelius Vanderbilt

T.J. Stiles | 4.12

Josh Sternberg @mhbergen @nitashatiku “If [Cornelius Vanderbilt] had been able to sell all his assets at full market value at the moment of his death he would have taken one out of every 20 dollars in circulation.” From great book on Vanderbilt https://t.co/7SljC6fmbG (Source)

Skunk Works

A Personal Memoir of My Years at Lockheed

Ben R. Rich, Leo Janos | 4.12

Chris Anderson @elidourado @pmarcas_likes What broke was our risk tolerance. The "Skunkworks" book is a great insider story of that. The day that the financial auditors outnumbered the engineers was the day the innovation died: https://t.co/ncrsulEZyC (Source)

Bill Gates and the Making of the Microsoft Empire

James Wallace and Jim Erickson | 4.12

Trillion Dollar Coach

The Leadership Playbook of Silicon Valley's Bill Campbell

Eric Schmidt, Jonathan Rosenberg, Alan Eagle | 4.12

Sheryl Sandberg Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set. (Source)

Tim Cook Bill's passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry's greatest leaders. (Source)

Sundar Pichai Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles - detailed in Trillion Dollar Coach - to form the foundation of Google's leadership training, so all of our leaders can continue to learn from Bill. (Source)

How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz, Joanne Gordon | 4.12

Ron Conway Story of his return to Starbucks, and the success of the company in a tumlutuous economic time in history. (Source)

In the Plex

How Google Thinks, Works, and Shapes Our Lives

Steven Levy | 4.11

Bill Slawski In The Plex is a great introduction to Google, and the many who work there. I knew many by the patents they file, so it was good to learn more about them as people. Some good insights to some algorithms in the book, too. https://t.co/TVz7GsD8nX (Source)

Alan Pierce I’m currently reading “In the Plex: How Google Thinks, Works and Shapes Our Life" and am excited on gaining more insight into how google is changing the world and hopefully to get some valuable understanding I can use to maximize business decisions and read future trends while assessing investment opportunities for my company, ABM Investments. (Source)

Straight from the Gut

Jack Welch and John A. Byrn | 4.11

Warren Buffett In his 2001 shareholder letter, Buffett gleefully endorses Jack: Straight from the Gut, a business memoir of longtime GE executive Jack Welch, whom Buffett describes as (Source)

Tudor Mihailescu In every industry, there would be many relevant books but nothing would replace being in touch with the customers and people in own organisation. It’s a vast of space to recommend books, but I would suggest that learning how proven entrepreneurs or managers have done this as a good start (read about Jake Welch – Straight from the Gut, Steve Jobs, Shoe Dog – Phil Knight or Elon Musk) – admittedly,... (Source)

Annika Falkengren I read Jack Welch’s book back in 2003 and it was at the time a great source of inspiration. There were a couple of things that got stuck in my mind and in some cases changed my mind: that there are no shortcuts, that facts always must be faced no matter how brutal and that losing or failing had a value as long as your learn from them. His thoughts on how crucial the soft values are, inspired me a... (Source)

What It Takes

Lessons in the Pursuit of Excellence

Stephen A. Schwarzman | 4.11

Eric Schmidt Reveals how [the author] has achieved the rarest kind of leverage in multiple fields. (Source)

Norman Ornstein What it Takes remains the best book written about American politics and politicians. i reread every few years. Want to know about Biden? Read it! https://t.co/ZlLwbRqADa (Source)

Trailblazer

The Power of Business as the Greatest Platform for Change

Marc Benioff, Monica Langley | 4.11

Bill Gross I've been waiting "im"patiently for @Benioff 's new book to come out. It just came out on Kindle 10 minutes ago. It's terrific. Such a powerful, simple, but important lesson and message, "Values create Value!" I'll be sharing more highlights as I read further.. https://t.co/KAgrFs31fC (Source)

Jim Cramer I love this book and have already used it as the basis for several @MadMoneyOnCNBC segments and a talk to young entrepreneurs !!! https://t.co/fLYtdYAMxC (Source)

Natalie Petouhoff Trailblazer: @salesforce Founder and co-CEO Marc Benioff’s Inspiring New Book Shows How Business is the Greatest Platform for Change @Benioff https://t.co/lcIQbvG1Qo https://t.co/TKCiIpK6ZB (Source)

The House of Morgan

An American Banking Dynasty and the Rise of Modern Finance

Ron Chernow | 4.11

Made in Japan

Akio Morita and Sony

Akio Morita, Edwin M. Reingold, Mitsuko Shimomura | 4.11

Bill Graham Presents

My Life Inside Rock And Out

Bill Graham, Robert Greenfield | 4.11

James Murphy Bill Graham Presents My Life Inside Rock and Out because I think it’s very important for young people to understand the history of the concert business before trying to jump into it. You need to have a clear understanding of where it’s been to know where it’s going and how you can help take it there. (Source)

Built from Scratch

How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

Bernie Marcus, Arthur Blank, Bob Andelman | 4.10

When a friend told Bernie Marcus and Arthur Blank that, "You've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.

Built from Scratch is the story of how two incredibly determined and creative people-and their associates-built a business from nothing to 761...

Built from Scratch is the story of how two incredibly determined and creative people-and their associates-built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years.

Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

Great Stories

A Company with a Conscience

Great Lessons

Bernie Marcus is a cofounder of The Home Depot and currently serves as chairman of the board. From the company's inception until 1997, he served as CEO. With his wife, Billie Marcus, he founded the Marcus Developmental Resource Center, which provides support services for mentally impaired children and their parents. He sits on many boards of directors, including the New York Stock Exchange, and participates in many civic organizations, including the City of Hope, a cancer research center.

Arthur Blank is a cofounder of The Home Depot and is the company's president and CEO. He serves on the board of trustees of several organizations, including the North Carolina Outward Bound School, the Carter Center, Emory University, and the National Conference of Christians and Jews. He was inducted into the Babson College Academy of Distinguished Entrepreneurs and was honored by the City of Hope for his fund-raising leadership.

Bob Andelman lives with his wife and daughter in St. Petersburg, Florida, and has collaborated on many bestselling business books, including Mean Business and The Profit Zone .

Frank Blake Very meaningful to me, not only because it’s the story of the founding of the Home Depot, but also because of my start as the CEO of Home Depot. (Source)

Rich Dad Poor Dad

What The Rich Teach Their Kids About Money - That The Poor And Middle Class Do Not!

Robert T. Kiyosaki with Sharon L. Lechter C.P.A | 4.10

Will Smith [Will Smith mentioned sharing this book with his son.] (Source)

The Man Who Solved the Market

How Jim Simons Launched the Quant Revolution

Gregory Zuckerman | 4.10

Abhishek Kar @Singh7575 ~The man who solved the market Nice book and interesting insights from Jim's life. Read it last month. Happy reading👍 (Source)

Andy Sum I finished reading a book! Pretty interesting biography and background on some of the emotions involved in quantatative trading. Worth reading. https://t.co/doi843dcGN (Source)

Steve Burns The new book on Jim Simons is in my top 5 favorite trading books of all time ⭐️⭐️⭐️⭐️⭐️ It is already the #19 best seller in Amazon nonfiction The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution Kindle Edition by Gregory Zuckerman https://t.co/FAZFigNNXy https://t.co/Jjz38Qpdnu (Source)

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Yvon Chouinard, Naomi Klein | 4.10

Alastair Humphreys @SecondS37175185 A fantastic book. (Source)

Paul Kedrosky @dpfishman Yes, fantastic book by incredible human. (Source)

Holger Seim When it comes to biographies I particularly like Let My People Go Surfing. (Source)

Shark Tales

How I Turned $1,000 into a Billion Dollar Business

Barbara Corcoran, Bruce Littlefield | 4.09

Trust Me, I'm Lying

Confessions of a Media Manipulator

Ryan Holiday | 4.09

Timothy Ferriss Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)

Dov Charney Behind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)

Tucker Max The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)

Jack Welch, Suzy Welch | 4.09

Living Proof

Onyx Moonshine's Journey to Revive the American Spirit

Adam von Gootkin | 4.09

Capital Gaines

Smart Things I Learned Doing Stupid Stuff

Chip Gaines | 4.09

The Unbeatable Legend in Business World

All About Microsoft and How it Became The Most successful enterprise on The Earth!

Rahul Doshi | 4.09

Liar's Poker

Rising Through the Wreckage on Wall Street

Michael Lewis | 4.09

With the eye and ear of a born storyteller, Michael Lewis shows us how things really worked on Wall Street....

With the eye and ear of a born storyteller, Michael Lewis shows us how things really worked on Wall Street. In the Salomon training program a roomful of aspirants is stunned speechless by the vitriolic profanity of the Human Piranha; out on the trading floor, bond traders throw telephones at the heads of underlings and Salomon chairman Gutfreund challenges his chief trader to a hand of liar's poker for one million dollars; around the world in London, Tokyo, and New York, bright young men like Michael Lewis, connected by telephones and computer terminals, swap gross jokes and find retail buyers for the staggering debt of individual companies or whole countries.

The bond traders, wearing greed and ambition and badges of honor, might well have swaggered straight from the pages of Bonfire of the Vanities . But for all thier outrageous behavior, they were in fact presiding over enormous changes in the world economy. Lewis's job, simply described, was to transfer money, in the form of bonds, from those outside America who saved to those inside America who consumed. In doing so, he generated tens of millions of dollars for Salomon Brothers, and earned for himself a ringside seat on the greatest financial spectacle of the decade: the leveraging of America.

John Lanchester It’s still a wonderfully entertaining book: An absolutely hilarious, very, very dark, vivid account of how Michael Lewis came out of Princeton and, with basically no qualifications, got a job in the bond trading department of Salomon Brothers (Source)

Audrey Russo Question: What books would you recommend to young people interested in your career path? Answer: Anything by Peter Senge. The Hard Thing About Hard Things – Ben Horowitz Once you are Lucky, Twice you are good – Sara Lacey Revolutionary Wealth – Alvin Toffler Black Swan – Taleb Reset: My Fight for Inclusion and Lasting Change, by Ellen Pao. Creative Class – Richard Florida Creativity Inc. by Ed... (Source)

How the Internet Happened

From Netscape to the iPhone

Brian McCullough | 4.08

Reminiscences of a Stock Operator

The Classic Novel Based on the Life of Legendary Stock Market Speculator Jesse Livermore

Lefevre Edwin, Price Tim | 4.08

Steve Burns "By far, the best investing book is Reminiscences Of A Stock Operator. Everything in that book is true about how markets work, how human nature works, the mistakes people make, the greed that they have, the ways they get themselves in trouble." - Gundlach https://t.co/asuBsN0BvM (Source)

Alykhan Satchu My all time favorite Book https://t.co/UxwPMlAcXU (Source)

Joshua M. Brown Each new generation of traders gets inspired by this book but I have come to love it as more of a cautionary tale. and FYI, this is the better book for that context: https://t.co/116lNciXCF https://t.co/mEYn2ZAqPI (Source)

The Big Payback

The History of the Business of Hip-Hop

Dan Charnas | 4.08

Lords of Finance

The Bankers Who Broke the World

Liaquat Ahamed | 4.07

Barry Ritholtz It covers a 50-year period from before World War I and leading up to World War II. Even if you’re not interested in finance, it’s a great read. (Source)

David J Lynch Lords of Finance gives you that alternative history, particularly through the inter-war years from the end of World War I into the Great Depression. (Source)

Pour Your Heart Into It

Highbridge | 4.07

Yaro Starak There were also more traditional books or businesses I read about, like the biography of Starbucks. It’s really more the biography of the CEO, Howard Schultz, a lot about him growing the Starbucks brand. Since I spent a lot of time writing in Starbucks cafés, that was an important company to me. (Source)

Jilliene Helman I really, really like company biographies. They're just kind of the style of book that I've gotten really into. [...] I've read the Starbucks CEO book. (Source)

The Unauthorized Autobiography

J.T. Owens | 4.07

Barrel-Aged Stout and Selling Out

Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

Josh Noel | 4.07

Heroes of the Computer Revolution

Steven Levy | 4.06

American Gun

A History of the U.S. in Ten Firearms

Chris Kyle, William Doyle | 4.06

How to Fail at Almost Everything and Still Win Big

Kind of the Story of My Life

Scott Adams | 4.06

Timothy Ferriss Scott has an incredible approach to 'career planning' that's as effective as it is unusual. He’s beaten all the odds and can help you do the same. (Source)

Gennady Batrakov [One of the] few books that made a great deal of impact on my life. (Source)

The Birth of Loud

Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll

Ian S. Port | 4.06

Confessions of an Advertising Man

David Ogilvy, Sir Alan Parker | 4.06

Rory Sutherland @GuruAnaerobic Love it. His best book. (Source)

Ronn Torossian Considering the overlap of similarities between PR and advertising, it is vital to learn from such legends as Ogilvy. His concepts, tactics, and techniques and are a must-read for not only those in marketing and PR but business in general. (Source)

Ola Olusoga For business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)

Andrew Carnegie

David Nasaw | 4.06

Charles T. Munger The definitive biography of an industrial genius, philanthropist, and enigma. At the meeting in May of this year, Munger also mentioned the Mellon Brothers as people to study. (Source)

Where Wizards Stay Up Late

The Origins Of The Internet

Katie Hafner | 4.05

At last, Hafner and Lyon have written a well-researched story of the origins of the Internet substantiated by extensive interviews with its creators who delve into many interesting details such as the controversy surrounding the adoption of our now beloved "@" sign as the separator of usernames and machine addresses. Essential reading for anyone interested in the past...

At last, Hafner and Lyon have written a well-researched story of the origins of the Internet substantiated by extensive interviews with its creators who delve into many interesting details such as the controversy surrounding the adoption of our now beloved "@" sign as the separator of usernames and machine addresses. Essential reading for anyone interested in the past -- and the future -- of the Net specifically, and telecommunications generally.

Lev Grossman If you want to go all the way back, Janet Abbate’s Inventing The Internet really takes it all the way back to the Eisenhower administration and the very beginnings of electronic computers. (Source)

Every Tool's a Hammer

Life is What You Make It

Adam Savage | 4.05

Scott Smith When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;) https://t.co/ZabTx6JxGX (Source)

Learning to Breathe Fire

The Rise of CrossFit and the Primal Future of Fitness

J.C. Herz | 4.04

Lead from the Outside

How to Build Your Future and Make Real Change

Stacey Abrams | 4.04

Wild Company

The Untold Story of Banana Republic

Mel Ziegler, Patricia Ziegler | 4.04

Against the Odds

James Dyson | 4.04

Console Wars

Sega, Nintendo, and the Battle that Defined a Generation

Blake J. Harris | 4.04

The King of Oil

The Secret Lives of Marc Rich

Daniel Ammann | 4.03

This Is Not a T-Shirt

A Brand, a Culture, a Community--A Life in Streetwear

Bobby Hundreds | 4.03

Gary Vaynerchuk Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business. (Source)

Jessica Alba Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to... (Source)

Tony Hawk This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear—from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that... (Source)

Sell It Like Serhant

How to Sell More, Earn More, and Become the Ultimate Sales Machine

Ryan Serhant | 4.03

Climate of Hope

How Cities, Businesses, and Citizens Can Save the Planet

Michael Bloomberg, Carl Pope | 4.03

iWoz: Computer Geek to Cult Icon

How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It

Steve Wozniak, Gina Smith | 4.03

The Genius Behind Apple's Greatest Products

Leander Kahney | 4.03

Bitcoin Billionaires

A True Story of Genius, Betrayal, and Redemption

Ben Mezrich | 4.03

Kim Dotcom The Winklevoss brothers mailed me this awesome must-read book #bitcoinbillionaires with a really nice personal note. Thank you @winklevoss and @tylerwinklevoss. Facebook was stolen from you but what you’ve created since then is even more impressive. Crypto is the future. https://t.co/iAkfU1Dm65 (Source)

Bill Lee Thank you @tylerwinklevoss @winklevoss for sending me the must read @benmezrich book with the nice signed note. You guys are ushering in the crypto revolution and have captured lightning in a bottle again. #respect #BitcoinBillionaires https://t.co/QNaJLkQPJa (Source)

Negro with a Hat

The Rise and Fall of Marcus Garvey

Colin Grant | 4.03

The Facebook Effect

The Inside Story of the Company That is Connecting the World

David Kirkpatrick | 4.03

Craig Pearce If you read to maintain motivation and be entertained, I recommend a few books that in addition to telling great stories, also contain lessons and learnings. You won’t gain many step-by-step type lessons from these books but you will come away realizing that not all startups, regardless of what stage they are in, are as well polished as they make you think. You will realize that they make... (Source)

Angela Pham The Facebook Effect by David Kirkpatrick made me a fan of Mark Zuckerberg and Sheryl Sandberg years ago. I didn’t hesitate to take my current role at Facebook because I feel so strongly about their integrity and leadership, no matter the negative sentiments and media narratives the company has endured recently. (Source)

The Attention Merchants

The Epic Scramble to Get Inside Our Heads

Tim Wu | 4.02

Yuval Noah Harari A very insightful book that surveys the history of modern information technology and its political implications, from the age of print and radio to the era of Google and Facebook. It gives the context of the current battle to control human attention. (Source)

Marvin Liao I tend to jump from book to book and may switch if I am interested in some new topic. This is a pleasure for me (which I also do benefit work wise from too). It’s quite a random list because I have eclectic interests (or just scatterbrained most likely) on tech business, AI, general global economy, geopolitics, rising Biotech economy & history. I'm basically 15% to 50% into all these books. (Source)

Rafat Ali Have to say @superwuster is best business writer there is. Just finished Master Switch , now reading “Attention Merchants”, the best history-in-context-with-rigor-and-intellectual-analysis writer/explainer there is. If I ever write a book, want to write it like Tim Wu. (Source)

Kevin Freiberg | 4.02

The House That Jack Ma Built

Duncan Clark | 4.02

Tim Draper Duncan Clark gets into the heart and soul of Alibaba and its founder, Jack Ma, who deftly maneuvered through the discontinuities and barriers in China to create one of the greatest companies in the world. China has thrived under the leadership of Jack Ma. This book is a must-read for anyone who wants to understand the present China and the heartbeat of a great entrepreneur. (Source)

Ken Wilcox This book provides excellent insight into the world of Jack Ma, perhaps the most famous of the leaders of the new economy in China. Duncan Clark is a real China 'Old Hand', unique in his knowledge of the Jack Ma generation. This book is definitely on the short list for those who wish to understand the Chinese economy today. (Source)

Erik Cheong I am a big fan of Jack Ma, I have 4 different books talking about Jack. He is a top entrepreneur & visionaire, who started out as a modest English teacher and built Alibaba into one of the world’s largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend on. I am impressed about how he overcame his humble origins and early failures to achieve massive... (Source)

Paul Allen | 4.02

An Invisible Thread

The True Story of an 11-Year-Old Panhandler, a Busy Sales Executive, and an Unlikely Meeting with Destiny

Laura Schroff | 4.01

LeBron, Inc.

The Making of a Billion-Dollar Athlete

Brian Windhorst | 4.01

My Years with General Motors

Alfred Sloan | 4.01

Ben Horowitz My Years at GM by Alfred Sloan was very interesting particularly on scale issues. (Source)

Bogdan Iordache If you have to read just one business book to understand the global corporate world we live in today, I think this is it. And I think Bill Gates said this first. Alfred P. Sloan was the CEO of General Motors in its early beginnings, and he went through all the stages of the growth, going bust, growth and then consolidation of the beginning (when some companies were creating mechanical horses - no... (Source)

The Virgin Way

Everything I Know About Leadership

Richard Branson | 4.01

Madalina Uceanu I would recommend any biographies of business people, but definitely I would have on the list any of Richard Branson's books. That should cover a better business and mentality understanding. (Source)

Harley Earl, the Rise of General Motors, and the Glory Days of Detroit

William Knoedelseder | 4.00

The Maverick and His Machine

Thomas Watson, Sr. and the Making of IBM

Kevin Maney | 4.00

Just for Fun

The Story of an Accidental Revolutionary

Linus Torvalds, David Diamond | 4.00

Death of the Territories

Expansion, Betrayal and the War that Changed Pro Wrestling Forever

Tim Hornbaker | 4.00

• Post author: Archie Black
• Post published: October 16, 2023
• Post category: Recommendations

Business biographies offer a unique glimpse into the lives and minds of some of the world’s most successful entrepreneurs and leaders. They can teach us lessons about leadership, business, and life, and they can inspire us to achieve our own goals.

In this blog post, I’ve compiled a list of the 15 best business biographies of all time. These books are well-written, informative, and inspiring. They’ll give you a new perspective on business and help you to become a better leader and entrepreneur.

This page contains affiliate links. If you make a purchase using links on this page, we may earn a commission.

1. Shoe Dog , by Phil Knight

A Memoir by the Creator of NIKE

Published in 2016 by Scribner.

In this candid and inspiring memoir, Knight tells the story of how he built Nike from a small shoe company to a global powerhouse. He shares his insights on business, leadership, and the importance of perseverance.

2. The Ride of a Lifetime , by Robert Iger

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Published in 2019 by Random House.

This memoir by the former CEO of Disney tells the story of his life and career, as well as the challenges and triumphs of his leadership at Disney. Iger shares his insights on business, leadership, and the importance of creativity.

3. Bad Blood , by John Carreyrou

Secrets and Lies in a Silicon Valley Startup

Published in 2018 by Knopf.

This Pulitzer Prize-winning book tells the story of Theranos, a once-promising startup that was exposed as a fraud. Carreyrou provides a gripping account of the rise and fall of Theranos and the hubris of its founder, Elizabeth Holmes.

4. Elon Musk , by Walter Isaacson

Published in 2023 by Simon & Schuster

This authorized biography provides a comprehensive and intimate look at the life and career of one of the world’s most fascinating and controversial entrepreneurs. Isaacson interviewed Musk extensively and gained access to his closest friends and family. The book explores Musk’s early childhood, his business ventures, and his ambitious plans for the future. It is a must-read for anyone interested in Musk, entrepreneurship, or the future of technology.

5. The Hard Thing About Hard Things , by Ben Horowitz

Building a Business When There Are No Easy Answers

Published in 2014 by Harper Business

The Hard Thing About Hard Things by Ben Horowitz is part biography, part management guide, and part self-help book. It is based on Horowitz’s personal experiences as a computer science student, software engineer, cofounder, CEO, and investor in technology companies.

6. Zero to One , by Peter Thiel

Notes on Startups, or How to Build the Future, by Peter Thiel & Blake Masters

Published in 2014 by Crown Currency

This book by the co-founder of PayPal and Palantir Technologies provides a contrarian perspective on business and startups. Thiel argues that the best way to succeed is to build a monopoly by creating something new and valuable.

7. Titan ,  by Ron Chernow

The Life of John D. Rockefeller Sr.

Published in 1998 by Random House

This Pulitzer Prize-winning biography tells the story of John D. Rockefeller, the richest man in American history. Chernow provides a comprehensive and insightful look at Rockefeller’s life, business career, and philanthropy.

8. Steve Jobs , by Walter Isaacson

Published in 2011 by Simon & Schuster

This Pulitzer Prize-winning biography is the definitive account of one of the most innovative and influential entrepreneurs of all time. Isaacson interviewed Jobs extensively over the course of two years, and the book provides a fascinating look at his life, career, and philosophy.

9. The Everything Store , by Brad Stone

Jeff Bezos and the Age of Amazon

Published in 2013 by Little, Brown and Company.

This well-researched and engaging biography tells the story of Amazon’s rise to dominance. Stone examines Bezos’s unique business acumen and his relentless drive to succeed.

10. The Snowball , by Alice Schroeder

Warren Buffett and the Business of Life

Published in 2008 by Bantam

This biography tells the story of Warren Buffett, one of the most successful investors of all time. Schroeder provides a fascinating look at Buffett’s investment philosophy and his approach to life.

11. Sam Walton: Made in America , by Sam Walton with John Huey

Published in 1992 by Bantam

This memoir by the founder of Walmart tells the story of how he built his company from a single five-and-dime store into the world’s largest retailer. Walton shares his insights on business, leadership, and the importance of customer service.

12. Hard Drive , by James Wallace and Jim Erickson

Bill Gates and the Making of the Microsoft Empire

Published in 1992 by Harper Collins

This biography tells the story of Bill Gates and his rise to power at Microsoft. Wallace and Abramson examine Gates’s business acumen and his ruthless drive to succeed.

13. The Innovators , by Walter Isaacson

How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

Published in 2015 by Simon & Schuster

This book tells the story of the people who created the digital revolution, including Steve Jobs, Bill Gates, Tim O’Reilly, and Larry Page, and Sergey Brin. Isaacson examines their lives and careers and the impact they have had on the world.

14. The Man Who Solved the Market , by Gregory Zuckerman

How Jim Simons Launched the Quant Revolution

Published in 2019 by Portfolio Penguin

This biography tells the story of Jim Simons, a brilliant mathematician who founded one of the most successful hedge funds in the world. Zuckerman provides a fascinating look at Simons’s life and career, as well as the world of quantitative investing.

15. Losing My Virginity , by Richard Branson

How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Published in 1998 by Crown Currency

Losing My Virginity is a 1998 autobiography by British businessman Richard Branson. This book chronicles Branson’s early life and his rise to success as the founder of the Virgin Group, a multinational conglomerate that now includes over 400 companies in a wide range of industries, including aviation, music, retail, and telecommunications.

Check out our other Business & Economics recommendations:

7 Books That Will Revolutionize Your Approach to Innovation

10 Essential Books for Aspiring Marketers

9 Best Management Books to Help You Become a Better Leader

16 Essential Entrepreneurship Books for Success

9 Must-Read Economics Books

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BUSINESS STRATEGIES

How to write a professional bio (with examples and templates)

• Rebecca Strehlow
• 13 min read

Get started by: Creating a website →  | Getting a domain →

Which three words would you use to describe yourself? Most of us have been asked this question and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a short bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, some of the best business websites place bios on a designated About Us page in their website, as well as on their social media pages and other networking platforms.

What to include in a short bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

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Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Bio for a website example:

Hi, I'm Alex Johnson, a passionate web developer with over 10 years of experience in creating dynamic and user-friendly websites. I specialize in front-end development, bringing innovative designs to life with clean and efficient code. When I'm not coding, you can find me exploring hiking trails, experimenting with new recipes, or buried in a good book. Let's build something amazing together.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

Bio for social media example:

🌟 Tech Enthusiast | 📚 Avid Reader | 🎨 Amateur Artist | 🌍 Explorer

Passionate about AI and its impact on our future. Sharing insights on tech trends, book recommendations, and my travel adventures. Lover of all things creative. Let's connect and inspire each other

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

What should i include in a short bio, how do you write a fun bio for work, how do i make my bio stand out, related posts.

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10 Instagram Bio Ideas [FREE BIO GENERATOR + TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Table of Contents

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

Create. Schedule. Publish. Engage. Measure. Win.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

• What is your brand promise?
• How about your brand personality: Funny? Serious? Informative? Playful?
• What are your special skills?
• Are you a local business? National? Global?
• What makes your product or service unique?
• What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

Instagram bio ideas generator

Please note:  This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

This Instagram bio generator is a web-based tool that takes a bit of information and transforms it into the perfect one-liner for your Instagram profile. It uses ChatGPT. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s a great tool to get inspiration for your final draft.

10 Instagram bio ideas

Want to write your Instagram bio from scratch but feeling a little stuck? Have no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

• Happiness depends upon ourselves – Aristotle
• We’re all born naked and the rest is drag – RuPaul
• Change will not come if we wait for some other person or some other time – Barack Obama
• I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
• Imagination is more important than knowledge – Albert Einstein
• You miss 100% of the shots you don’t take – Wayne Gretzky
• Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
• If you don’t like the road you’re walking, start paving another one – Dolly Parton
• Never let the fear of striking out keep you from playing the game – Babe Ruth
• I am a rich man – Cher
• You can be the lead in your own life – Kerry Washington
• When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

To build your Hootbio page, start with basic profile information:

• Profile name. This will show up as the heading at the top of your page.
• Profile description. This is the subtitle text located below your profile name.
• Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
• Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Try for free

You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email .

To save your changes, click Update in the top right corner of the dashboard.

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now , and start converting your Instagram followers into online customers.

Start free 30-day trial

7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

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Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying (unrelated, unfortunately).

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

We’ll get into each of these more thoroughly later, but our full bio includes:

• Our Instagram handle
• Our brand name
• Bio description

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

4. Bio links

This is the only section that allows you to add clickable links on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also add up to five links more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool to maximize the five link limit by taking the user to a landing page with shortcuts to featured content and product pages.

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link in bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

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Trading Porsches for a Houseboat and a Gentler Way of Life

Rocked by success, a “wallpaper guy” has found peace and a tolerable amount of society on a canal in Amsterdam.

Rick Vintage, a successful Dutch entrepreneur, pulled the plug on his glamorous lifestyle and now lives in a 75-foot-long old boat from 1895 on a canal in a quiet corner of Amsterdam. Credit...

Supported by

By Stephen Treffinger

Photographs by Kasia Gatkowska

• Aug. 28, 2024

This article is part of our Design special section about creating space with the look and feel for one person.

These days, the Dutch entrepreneur Rick Vintage lives alone on an old boat, a 75-foot-long vessel from 1895 called “Vrouwe Jacoba” (Mrs. Jacoba, in Dutch) on a canal in a quiet corner of Amsterdam. It is moored in front of a 4,800-square-foot garden that contains a tiny house, now inhabited by his daughter Lux, 18, who comes on board mornings for coffee before dashing off to school. He lives with his dog, Moos. There are no passers-by, and he often dines alone on the deck. “I’ve always been a bit of a hermit,” he said in a video call from the Netherlands.

But it was not always so for Mr. Vintage, whose life was strikingly different only a few years ago. He founded his wallpaper business NLXL in 2010 with his wife, Esther Vintage, starting with images of wood planks for their beach house. “I put planks on the scanner, made prints and installed it in our living room,” he said. “I could smell it: This was going to be a worldwide success.”

But he worried that the design was too similar to work by Piet Hein Eek, whom he described as a design hero. “So I decided to send him a message to ask if he’d be interested in working with us.”

They became partners on the design, called Piet Hein Eek Scrapwood Wallpaper. “I always make sure, in advance, that with whom I work it’s fun to work with and might be a friend. It turned out to be one of the most joyful collaborations till now and we’re friends now,” said Mr. Eek in an email.

The Vintages expanded their offerings, adding digitally printed trompe l’oeil patterns, including embossed tin and weathered concrete, and the company became an overnight success. “We acquired 3,000 resellers in 70 countries in one year and a half. And I became rich,” he said. He got to meet many designers he admired, including the English fashion luminary Paul Smith, who said upon being introduced, “I know who you are. You’re the wallpaper guy.” (Mr. Smith would later put NLXL wallpaper in the windows of his New York store, as would Saks Fifth Avenue.)

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Brian Niccol, Starbucks’s new CEO, has a “messianic halo”

But the turnaround king has his work cut out.

B RIAN NICCOL , the square-jawed, blue-eyed boss of Chipotle Mexican Grill , a chain of fast-food restaurants, presents himself as an everyday, all-American family man. His daily routine begins with a 6am wake-up and work-out. He takes his daughter to school. And then he drives ten minutes from his home in Newport Beach, California, to the office. He claims he finishes work by 6pm to walk the dog, make dinner with his wife and turn in early.

When Mr Niccol takes over as chief executive of Starbucks on September 9th life will become a lot less simple. His new office in Seattle will be 1,000 miles from his home. He will commute by private jet. He won’t make the trip every day. But when he does, it will be a six-hour round trip.

Mr Niccol’s new working arrangements have caused trouble, and not just for his family life. Starbucks makes a lot of its green credentials. Consumers struggling as the paper straws in their iced lattes disintegrate may wonder about the new boss’s carbon footprint. His salary—a base of $1.6m, a performance bonus of as much as $7.2m and up to $23m a year of Starbucks shares—has also attracted criticism.

Yet a new approach at Starbucks is needed. Sales in America, the group’s main market, slowed under the leadership of Laxman Narasimhan, a former management consultant who lasted less than 18 months in the job. The board hopes his replacement will turn Starbucks’s fortunes around as he has done elsewhere. After Mr Niccol’s appointment was announced on August 13th, shares in the coffee chain jumped nearly 20%. “There is a certain messianic halo on Brian Niccol,” says Jeffrey Sonnenfeld of Yale University’s School of Management, who has hosted Mr Niccol at conferences. “But it is actually deserved.”

Mr Niccol studied at Ohio’s Miami University and the University of Chicago’s Booth School of Business. He began his career at Procter & Gamble ( P&G ), the world’s biggest consumer-products firm. Craig Cappozzo, who hired Mr Niccol as an intern and worked with him for almost a decade at P&G , says he was “always at the front of the class”. Other former colleagues describe him as a “beast”.

Mr Niccol’s experience in the restaurant industry is the biggest draw for Starbucks. He did stints at Pizza Hut and Taco Bell, both owned by Yum! Brands, before making his name at Chipotle. While he was speaking to recruiters about the top job, he made regular visits to the burrito chain. He took Chipotle’s founder, Steve Ells, along too. He noticed that even as lots of customers were coming through the doors, the lines were moving slowly. When he took over in 2018 he revamped stores so customers who ordered online could collect their food from grab-and-go shelves inside outlets or via drive-through “Chipotlanes”. A second kitchen was set up in the back of every outlet, with its own staff to deal only with online orders.

The bigger challenge for Mr Niccol concerned Chipotle’s reputation. Despite the company spending $150m a year on marketing, Chipotle had failed to bounce back from a series of food poisoning outbreaks in 2015. Mr Niccol launched a new campaign, “For Real”, that made much of the group’s commitment to fresh meals. A full ingredients list was made public. Staff began carrying that information around in a pocket guide. “Now they know to taste the food they’re cooking,” Mr Niccol explained in the Harvard Business Review , “to make sure there’s enough salt in the rice and not too much cilantro in the guacamole.”

During his six-year tenure, Chipotle’s sales doubled, reaching some $10bn in the 2023 financial year. Chipotle has been the eighth-best performing company in the S&P 500 index over that period. The burrito giant is now one of the most liked food brands on TikTok too.

Will he be able to replicate that performance at the world’s biggest coffee chain? In recent days he has again been spending time in their coffee shops and chatting to customers, according to a spokesperson for the company.

Some of the battles Mr Niccol faces will be familiar. It isn’t just that, as did Chipotle, Starbucks needs an overhaul. Any new chief executive will also need to get to know the firm’s three-time chief executive, Howard Schultz , who looms large over the business, just as Mr Ells does at Chipotle.

But Starbucks is on a different scale. It has almost 40,000 outlets to Chipotle’s 3,500-odd. It is also global. Boycotts linked to the Israel-Hamas war have affected franchise operators in the Middle East. And sales in China, its second-biggest market, are in decline as the economy cools and local competition heats up. With so much to do, and a long commute on top of it all, it looks as if Mr Niccol’s cosy family time and early nights are over. ■

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