Brand management Magazine Article. Andrew C. Taylor. Photography: Stuart Isett The Idea: When the car rental company acquired Alamo and National, rather than execute a "takeover," it moved ...
Journal of Brand Management: Editorial guidelines and ...
Writing a good research manuscript about one's scientific research can almost be as challenging as the research process itself. The best manuscripts fulfil the ambition of confronting big and relevant issues in the wider brand management field and tackle important and worthy topics.
Brands & Branding: Articles, Research, & Case Studies on Brands
by Tami Kim, Kate Barasz, Leslie John, and Michael Norton. With calculators targeted to women and laundry products aimed at men, examples of identity-based labeling—or "identity appeals"—abound in advertising and marketing. Five studies show when and why such identity appeals backfire.
Branding Dissertation Topics & Thesis Ideas
Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper. A comparison between brand equity and perceived risk. The positive and negative facets of a brand's marketability. A study of advertising's results during a recession.
Brands and Branding: Research Findings and Future Priorities
tively highlight relevant research on building, mea-suring, and managing brand equity and to identify gaps in our understanding of these topics. We put considerable emphasis on the latter and suggest numerous areas of future research.1 Five basic topics that align with the brand-management decisions and tasks frequently performed by marketing ...
Brands and Branding: Research Findings and Future Priorities
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books.
Trending topics plus future challenges and opportunities in brand
Previous editor insights (e.g. Melewar 2008; Brexendorf et al. 2014; Kernstock and Powell 2018) have noted the exciting shifts which have been occurring in the brand management field over the last 2 decades.For example, in the Scopus database, the number of papers on these topics has increased significantly over the past 5 years, whilst the growing numbers of articles related to brand ...
Fresh perspectives on brand management
The 14th Global Brand Conference, 'Start-ups, Art and Creativity - Fresh Perspectives on Brands', took place from 8-10 May 2019 in Berlin. This annual conference of the SIG 'Brand Identity and Corporate Reputation' of the Academy of Marketing has become the most important scientific conference worldwide on the topic of brands. 193 ...
59993 PDFs
Explore the latest full-text research PDFs, articles, conference papers, preprints and more on BRAND MANAGEMENT. Find methods information, sources, references or conduct a literature review on ...
Journal of Brand Management: year end review 2020
Abstract. This is a review and reflection on some of the themes published within the Journal of Brand Management during 2020, plus extrapolation of future research avenues. Themes discussed include (1) co-creation, (2) brand naming, (3) brand support and leadership, (4) digital branding, (5) luxury branding, (6) corporate branding.
(PDF) The current state of brand management research: An overview of
Research field of Business and Management has now only 19.5% of publications, whereas in 2005-2009 this share made up 28.8%. Research field of Marketing has 5.4% of publications, whereas in 2000 ...
A Conceptual Framework for Creating Brand Management Strategies
Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies' most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a small number of parts, or dimensions. Nonetheless, there is a lack of specific approaches to brand management models that fit specific ...
Brands and Branding: Research Findings and Future Priorities
Abstract. Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating ...
Branding Dissertation Topics List (30 Examples) For Academic Research
A list Of branding dissertaton topics. Branding techniques and approaches in the era of sustainability. Role of branding in attracting and influencing consumer purchasing decisions. B2B branding strategies in the developing markets. Building brand reputation in the digital age. Impact of branding management on the business performance.
Research Topics In Marketing (+ Free Webinar)
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
PDF Brand Management: Research, theory and practice
Brand Management "Without question, branding is a complex management area that deserves study from a ... "We think this is an excellent treatment of our topic. Thorough and complete, yet concise and very readable. We love the design and structure, both with regards to the seven ... Brand management : research, theory and practice / Tilde ...
25 Marketing Management Dissertation Topics
Luckily, we've done the work for you. Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
79 Best Branding Dissertation Topics
Here is the best list of Branding dissertation topics and brand management topics for master's and undergraduate students. Go through the list of branding dissertation topics and select anyone for your dissertation writing. The Impact of Visual Branding Elements on Consumer Perception: Explore how visual branding elements, such as logos ...
PDF Future challenges and opportunities in brand management: An ...
of Brand Management: A commemorative review' Shaun M. Powell on behalf of the JBM Editors looks back on the history of the Journal of Brand Management as well as commenting on its future. His review and analyses also identifies seven key brand management and strategy themes from the Journal archive. In the second article, 'Designing and imple-
Marketing Thesis Topics
Luxury Brand Management Thesis Topics. The impact of brand heritage on luxury brand management; ... The field of marketing offers a diverse range of topics for thesis research, reflecting its broad scope and the rapid pace of change within the industry. From addressing current challenges such as data privacy and digital disruption to exploring ...
Finding the Right Research Methods for Brand Management
Strategically developing your brand, and enhancing its value, helps to foster strong relationships with clients and prospects, thus building a stronger path to new business.But developing a brand is only the beginning. Managing it is a continuous, and often challenging process. In this post, I will review some common brand management challenges and address which research methods are right for ...
Marketing Management Research Paper Topics
Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics.
What is brand management? How it works and best practices
Brand management involves boosting, monitoring, and safeguarding a brand's image and reputation. An effective strategy aims to ensure clarity, consistency, and constancy in all of its messaging to spread brand awareness, foster customer relationships, and stand out from competitors in the market.
Mind the Gap: Exploring the Relevance of Brand Management Research for
Abstract. Brand scholars have devoted certain attention to distinguishing brand management schools. This qualitative study aims to explore whether the brand schools identified in research are also perceived by brand practitioners. We also analyse managers' engagements to keep up with recent developments in branding theory.
Fashion industry marketing strategies: ECommerce trends and tips
Visuals are important for any product - but this is especially true for the fashion industry. Good-quality images can add trust and credibility to your brand - while convincing customers to convert. Dynamic creative optimizationcan also align the visuals and text you use to ensure your ad has an even greater impact. 4. Understand your customer
Innovation Clinic—Significant Achievements for 2023-24
General The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and ...
COMMENTS
Brand management Magazine Article. Andrew C. Taylor. Photography: Stuart Isett The Idea: When the car rental company acquired Alamo and National, rather than execute a "takeover," it moved ...
Writing a good research manuscript about one's scientific research can almost be as challenging as the research process itself. The best manuscripts fulfil the ambition of confronting big and relevant issues in the wider brand management field and tackle important and worthy topics.
by Tami Kim, Kate Barasz, Leslie John, and Michael Norton. With calculators targeted to women and laundry products aimed at men, examples of identity-based labeling—or "identity appeals"—abound in advertising and marketing. Five studies show when and why such identity appeals backfire.
Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper. A comparison between brand equity and perceived risk. The positive and negative facets of a brand's marketability. A study of advertising's results during a recession.
tively highlight relevant research on building, mea-suring, and managing brand equity and to identify gaps in our understanding of these topics. We put considerable emphasis on the latter and suggest numerous areas of future research.1 Five basic topics that align with the brand-management decisions and tasks frequently performed by marketing ...
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books.
Previous editor insights (e.g. Melewar 2008; Brexendorf et al. 2014; Kernstock and Powell 2018) have noted the exciting shifts which have been occurring in the brand management field over the last 2 decades.For example, in the Scopus database, the number of papers on these topics has increased significantly over the past 5 years, whilst the growing numbers of articles related to brand ...
The 14th Global Brand Conference, 'Start-ups, Art and Creativity - Fresh Perspectives on Brands', took place from 8-10 May 2019 in Berlin. This annual conference of the SIG 'Brand Identity and Corporate Reputation' of the Academy of Marketing has become the most important scientific conference worldwide on the topic of brands. 193 ...
Explore the latest full-text research PDFs, articles, conference papers, preprints and more on BRAND MANAGEMENT. Find methods information, sources, references or conduct a literature review on ...
Abstract. This is a review and reflection on some of the themes published within the Journal of Brand Management during 2020, plus extrapolation of future research avenues. Themes discussed include (1) co-creation, (2) brand naming, (3) brand support and leadership, (4) digital branding, (5) luxury branding, (6) corporate branding.
Research field of Business and Management has now only 19.5% of publications, whereas in 2005-2009 this share made up 28.8%. Research field of Marketing has 5.4% of publications, whereas in 2000 ...
Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies' most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a small number of parts, or dimensions. Nonetheless, there is a lack of specific approaches to brand management models that fit specific ...
Abstract. Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating ...
A list Of branding dissertaton topics. Branding techniques and approaches in the era of sustainability. Role of branding in attracting and influencing consumer purchasing decisions. B2B branding strategies in the developing markets. Building brand reputation in the digital age. Impact of branding management on the business performance.
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
Brand Management "Without question, branding is a complex management area that deserves study from a ... "We think this is an excellent treatment of our topic. Thorough and complete, yet concise and very readable. We love the design and structure, both with regards to the seven ... Brand management : research, theory and practice / Tilde ...
Luckily, we've done the work for you. Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
Here is the best list of Branding dissertation topics and brand management topics for master's and undergraduate students. Go through the list of branding dissertation topics and select anyone for your dissertation writing. The Impact of Visual Branding Elements on Consumer Perception: Explore how visual branding elements, such as logos ...
of Brand Management: A commemorative review' Shaun M. Powell on behalf of the JBM Editors looks back on the history of the Journal of Brand Management as well as commenting on its future. His review and analyses also identifies seven key brand management and strategy themes from the Journal archive. In the second article, 'Designing and imple-
Luxury Brand Management Thesis Topics. The impact of brand heritage on luxury brand management; ... The field of marketing offers a diverse range of topics for thesis research, reflecting its broad scope and the rapid pace of change within the industry. From addressing current challenges such as data privacy and digital disruption to exploring ...
Strategically developing your brand, and enhancing its value, helps to foster strong relationships with clients and prospects, thus building a stronger path to new business.But developing a brand is only the beginning. Managing it is a continuous, and often challenging process. In this post, I will review some common brand management challenges and address which research methods are right for ...
Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics.
Brand management involves boosting, monitoring, and safeguarding a brand's image and reputation. An effective strategy aims to ensure clarity, consistency, and constancy in all of its messaging to spread brand awareness, foster customer relationships, and stand out from competitors in the market.
Abstract. Brand scholars have devoted certain attention to distinguishing brand management schools. This qualitative study aims to explore whether the brand schools identified in research are also perceived by brand practitioners. We also analyse managers' engagements to keep up with recent developments in branding theory.
Visuals are important for any product - but this is especially true for the fashion industry. Good-quality images can add trust and credibility to your brand - while convincing customers to convert. Dynamic creative optimizationcan also align the visuals and text you use to ensure your ad has an even greater impact. 4. Understand your customer
General The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and ...