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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

MLA Works Cited: Electronic Sources (Web Publications)

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

The MLA Handbook highlights principles over prescriptive practices. Essentially, a writer will need to take note of primary elements in every source, such as author, title, etc. and then assort them in a general format. Thus, by using this methodology, a writer will be able to cite any source regardless of whether it’s included in this list.

However, this guide will highlight a few concerns when citing digital sources in MLA style.

Best Practices for Managing Online Sources

Because online information can change or disappear, it is always a good idea to keep personal copies of important electronic information whenever possible. Downloading or even printing key documents ensures you have a stable backup. You can also use the Bookmark function in your web browser in order to build an easy-to-access reference for all of your project's sources (though this will not help you if the information is changed or deleted).

It is also wise to keep a record of when you first consult with each online source. MLA uses the phrase, “Accessed” to denote which date you accessed the web page when available or necessary. It is not required to do so, but it is encouraged (especially when there is no copyright date listed on a website).

Important Note on the Use of URLs in MLA

Include a URL or web address to help readers locate your sources. Because web addresses are not static (i.e., they change often) and because documents sometimes appear in multiple places on the web (e.g., on multiple databases), MLA encourages the use of citing containers such as Youtube, JSTOR, Spotify, or Netflix in order to easily access and verify sources. However, MLA only requires the www. address, so eliminate all https:// when citing URLs.

Many scholarly journal articles found in databases include a DOI (digital object identifier). If a DOI is available, cite the DOI number instead of the URL.

Online newspapers and magazines sometimes include a “permalink,” which is a shortened, stable version of a URL. Look for a “share” or “cite this” button to see if a source includes a permalink. If you can find a permalink, use that instead of a URL.

Abbreviations Commonly Used with Electronic Sources

If page numbers are not available, use par. or pars. to denote paragraph numbers. Use these in place of the p. or pp. abbreviation. Par. would be used for a single paragraph, while pars. would be used for a span of two or more paragraphs.

Basic Style for Citations of Electronic Sources (Including Online Databases)

Here are some common features you should try to find before citing electronic sources in MLA style. Not every web page will provide all of the following information. However, collect as much of the following information as possible:

• Author and/or editor names (if available); last names first.
• "Article name in quotation marks."
• Title of the website, project, or book in italics.
• Any version numbers available, including editions (ed.), revisions, posting dates, volumes (vol.), or issue numbers (no.).
• Publisher information, including the publisher name and publishing date.
• Take note of any page numbers (p. or pp.) or paragraph numbers (par. or pars.).
• DOI (if available, precede it with "https://doi.org/"), otherwise a URL (without the https://) or permalink.
• Date you accessed the material (Date Accessed). While not required, saving this information it is highly recommended, especially when dealing with pages that change frequently or do not have a visible copyright date.

Use the following format:

Author. "Title." Title of container (self contained if book) , Other contributors (translators or editors), Version (edition), Number (vol. and/or no.), Publisher, Publication Date, Location (pages, paragraphs and/or URL, DOI or permalink). 2 nd container’s title , Other contributors, Version, Number, Publisher, Publication date, Location, Date of Access (if applicable).

Citing an Entire Web Site

When citing an entire website, follow the same format as listed above, but include a compiler name if no single author is available.

Author, or compiler name (if available). Name of Site. Version number (if available), Name of institution/organization affiliated with the site (sponsor or publisher), date of resource creation (if available), DOI (preferred), otherwise include a URL or permalink. Date of access (if applicable).

Editor, author, or compiler name (if available). Name of Site . Version number, Name of institution/organization affiliated with the site (sponsor or publisher), date of resource creation (if available), URL, DOI or permalink. Date of access (if applicable).

The Purdue OWL Family of Sites . The Writing Lab and OWL at Purdue and Purdue U, 2008, owl.english.purdue.edu/owl. Accessed 23 Apr. 2008.

Felluga, Dino. Guide to Literary and Critical Theory . Purdue U, 28 Nov. 2003, www.cla.purdue.edu/english/theory/. Accessed 10 May 2006.

Course or Department Websites

Give the instructor name. Then list the title of the course (or the school catalog designation for the course) in italics. Give appropriate department and school names as well, following the course title.

Felluga, Dino. Survey of the Literature of England . Purdue U, Aug. 2006, web.ics.purdue.edu/~felluga/241/241/Home.html. Accessed 31 May 2007.

English Department . Purdue U, 20 Apr. 2009, www.cla.purdue.edu/english/. Accessed 31 May 2015.

A Page on a Web Site

For an individual page on a Web site, list the author or alias if known, followed by an indication of the specific page or article being referenced. Usually, the title of the page or article appears in a header at the top of the page. Follow this with the information covered above for entire Web sites. If the publisher is the same as the website name, only list it once.

Lundman, Susan. “How to Make Vegetarian Chili.”  eHow , www.ehow.com/how_10727_make-vegetarian-chili.html. Accessed 6 July 2015.

“ Athlete's Foot - Topic Overview. ”   WebMD , 25 Sept. 2014, www.webmd.com/skin-problems-and-treatments/tc/athletes-foot-topic-overview.

Citations for e-books closely resemble those for physical books. Simply indicate that the book in question is an e-book by putting the term "e-book" in the "version" slot of the MLA template (i.e., after the author, the title of the source, the title of the container, and the names of any other contributors).

Silva, Paul J.  How to Write a Lot: A Practical Guide to Productive Academic Writing. E-book, American Psychological Association, 2007.

If the e-book is formatted for a specific reader device or service, you can indicate this by treating this information the same way you would treat a physical book's edition number. Often, this will mean replacing "e-book" with "[App/Service] ed."

Machiavelli, Niccolo.  The Prince , translated by W. K. Marriott, Kindle ed., Library of Alexandria, 2018.

Note:  The MLA considers the term "e-book" to refer to publications formatted specifically for reading with an e-book reader device (e.g., a Kindle) or a corresponding web application. These e-books will not have URLs or DOIs. If you are citing book content from an ordinary webpage with a URL, use the "A Page on a Web Site" format above.

An Image (Including a Painting, Sculpture, or Photograph)

Provide the artist's name, the work of art italicized, the date of creation, the institution and city where the work is housed. Follow this initial entry with the name of the Website in italics, and the date of access.

Goya, Francisco. The Family of Charles IV . 1800. Museo Nacional del Prado, Madrid. Museo Nacional del Prado , www.museodelprado.es/en/the-collection/art-work/the-family-of-carlos-iv/f47898fc-aa1c-48f6-a779-71759e417e74. Accessed 22 May 2006.

Klee, Paul. Twittering Machine . 1922. Museum of Modern Art, New York. The Artchive , www.artchive.com/artchive/K/klee/twittering_machine.jpg.html. Accessed May 2006.

If the work cited is available on the web only, then provide the name of the artist, the title of the work, and then follow the citation format for a website. If the work is posted via a username, use that username for the author.

Adams, Clifton R. “People Relax Beside a Swimming Pool at a Country Estate Near Phoenix, Arizona, 1928.” Found, National Geographic Creative, 2 June 2016, natgeofound.tumblr.com/.

An Article in a Web Magazine

Provide the author name, article name in quotation marks, title of the web magazine in italics, publisher name, publication date, URL, and the date of access.

Bernstein, Mark. “ 10 Tips on Writing the Living Web. ”   A List Apart: For People Who Make Websites , 16 Aug. 2002, alistapart.com/article/writeliving. Accessed 4 May 2009.

An Article in an Online Scholarly Journal

For all online scholarly journals, provide the author(s) name(s), the name of the article in quotation marks, the title of the publication in italics, all volume and issue numbers, and the year of publication. Include a DOI if available, otherwise provide a URL or permalink to help readers locate the source.

Article in an Online-only Scholarly Journal

MLA requires a page range for articles that appear in Scholarly Journals. If the journal you are citing appears exclusively in an online format (i.e. there is no corresponding print publication) that does not make use of page numbers, indicate the URL or other location information.

Dolby, Nadine. “Research in Youth Culture and Policy: Current Conditions and Future Directions.” Social Work and Society: The International Online-Only Journal, vol. 6, no. 2, 2008, www.socwork.net/sws/article/view/60/362. Accessed 20 May 2009.

Article in an Online Scholarly Journal That Also Appears in Print

Cite articles in online scholarly journals that also appear in print as you would a scholarly journal in print, including the page range of the article . Provide the URL and the date of access.

Wheelis, Mark. “ Investigating Disease Outbreaks Under a Protocol to the Biological and Toxin Weapons Convention. ”   Emerging Infectious Diseases , vol. 6, no. 6, 2000, pp. 595-600, wwwnc.cdc.gov/eid/article/6/6/00-0607_article. Accessed 8 Feb. 2009.

An Article from an Online Database (or Other Electronic Subscription Service)

Cite online databases (e.g. LexisNexis, ProQuest, JSTOR, ScienceDirect) and other subscription services as containers. Thus, provide the title of the database italicized before the DOI or URL. If a DOI is not provided, use the URL instead. Provide the date of access if you wish.

Alonso, Alvaro, and Julio A. Camargo. “ Toxicity of Nitrite to Three Species of Freshwater Invertebrates. ”   Environmental Toxicology, vol. 21, no. 1, 3 Feb. 2006, pp. 90-94. Wiley Online Library , https://doi.org/10.1002/tox.20155. Accessed 26 May 2009.

Langhamer, Claire. “Love and Courtship in Mid-Twentieth-Century England.” Historical Journal, vol. 50, no. 1, 2007, pp. 173-96. ProQuest , https://doi.org/10.1017/S0018246X06005966. Accessed 27 May 2009.

E-mail (including E-mail Interviews)

Give the author of the message, followed by the subject line in quotation marks. State to whom the message was sent with the phrase, “Received by” and the recipient’s name. Include the date the message was sent. Use standard capitalization.

Kunka, Andrew. “ Re: Modernist Literature. ”  Received by John Watts, 15 Nov. 2000.

Neyhart, David. “ Re: Online Tutoring. ” Received by Joe Barbato, 1 Dec. 2016.

A Listserv, Discussion Group, or Blog Posting

Cite web postings as you would a standard web entry. Provide the author of the work, the title of the posting in quotation marks, the web site name in italics, the publisher, and the posting date. Follow with the date of access. Include screen names as author names when author name is not known. If both names are known, place the author’s name in brackets.

Author or compiler name (if available). “Posting Title.” Name of Site , Version number (if available), Name of institution/organization affiliated with the site (sponsor or publisher), URL. Date of access.

Salmar1515 [Sal Hernandez]. “Re: Best Strategy: Fenced Pastures vs. Max Number of Rooms?” BoardGameGeek , 29 Sept. 2008, boardgamegeek.com/thread/343929/best-strategy-fenced-pastures-vs-max-number-rooms. Accessed 5 Apr. 2009.

Begin with the user's Twitter handle in place of the author’s name. Next, place the tweet in its entirety in quotations, inserting a period after the tweet within the quotations. Include the date and time of posting, using the reader's time zone; separate the date and time with a comma and end with a period. Include the date accessed if you deem necessary.

@tombrokaw. “ SC demonstrated why all the debates are the engines of this campaign. ”   Twitter, 22 Jan. 2012, 3:06 a.m., twitter.com/tombrokaw/status/160996868971704320.

@PurdueWLab. “ Spring break is around the corner, and all our locations will be open next week. ”   Twitter , 5 Mar. 2012, 12:58 p.m., twitter.com/PurdueWLab/status/176728308736737282.

A YouTube Video

Video and audio sources need to be documented using the same basic guidelines for citing print sources in MLA style. Include as much descriptive information as necessary to help readers understand the type and nature of the source you are citing. If the author’s name is the same as the uploader, only cite the author once. If the author is different from the uploader, cite the author’s name before the title.

McGonigal, Jane. “Gaming and Productivity.” YouTube , uploaded by Big Think, 3 July 2012, www.youtube.com/watch?v=mkdzy9bWW3E.

“8 Hot Dog Gadgets put to the Test.” YouTube, uploaded by Crazy Russian Hacker, 6 June 2016, www.youtube.com/watch?v=WBlpjSEtELs.

A Comment on a Website or Article

List the username as the author. Use the phrase, Comment on, before the title. Use quotation marks around the article title. Name the publisher, date, time (listed on near the comment), and the URL.

Not Omniscient Enough. Comment on “ Flight Attendant Tells Passenger to ‘Shut Up’ After Argument Over Pasta. ”  ABC News, 9 Jun 2016, 4:00 p.m., abcnews.go.com/US/flight-attendant-tells-passenger-shut-argument-pasta/story?id=39704050.

An official website of the United States government

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( Lock Locked padlock icon ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

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A Literature Review: Website Design and User Engagement

Renee garett , ms, lcsw, jason chiu , ms, sean d young , phd, ms.

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Address Correspondence to: Sean Young, University of California Institute for Prediction Technology, Department of Family Medicine, 10880 Wilshire Blvd, Suite 1800, Los Angeles, CA 90024, [email protected]

Proper design has become a critical element needed to engage website and mobile application users. However, little research has been conducted to define the specific elements used in effective website and mobile application design. We attempt to review and consolidate research on effective design and to define a short list of elements frequently used in research. The design elements mentioned most frequently in the reviewed literature were navigation, graphical representation, organization, content utility, purpose, simplicity, and readability. We discuss how previous studies define and evaluate these seven elements. This review and the resulting short list of design elements may be used to help designers and researchers to operationalize best practices for facilitating and predicting user engagement.

Keywords: Website design, usability, navigation, organization, simplicity

1. INTRODUCTION

Internet usage has increased tremendously and rapidly in the past decade ( “Internet Use Over Time,” 2014 ). Websites have become the most important public communication portal for most, if not all, businesses and organizations. As of 2014, 87% of American adults aged 18 or older are Internet users ( “Internet User Demographics,” 2013 ). Because business-to-consumer interactions mainly occur online, website design is critical in engaging users ( Flavián, Guinalíu, & Gurrea, 2006 ; Lee & Kozar, 2012 ; Petre, Minocha, & Roberts, 2006 ). Poorly designed websites may frustrate users and result in a high “bounce rate”, or people visiting the entrance page without exploring other pages within the site ( Google.com, 2015 ). On the other hand, a well-designed website with high usability has been found to positively influence visitor retention (revisit rates) and purchasing behavior ( Avouris, Tselios, Fidas, & Papachristos, 2003 ; Flavián et al., 2006 ; Lee & Kozar, 2012 ).

Little research, however, has been conducted to define the specific elements that constitute effective website design. One of the key design measures is usability ( International Standardization Organization, 1998 ). The International Standardized Organization (ISO) defines usability as the extent to which users can achieve desired tasks (e.g., access desired information or place a purchase) with effectiveness (completeness and accuracy of the task), efficiency (time spent on the task), and satisfaction (user experience) within a system. However, there is currently no consensus on how to properly operationalize and assess website usability ( Lee & Kozar, 2012 ). For example, Nielson associates usability with learnability, efficiency, memorability, errors, and satisfaction ( Nielsen, 2012 ). Yet, Palmer (2002) postulates that usability is determined by download time, navigation, content, interactivity, and responsiveness. Similar to usability, many other key design elements, such as scannability, readability, and visual aesthetics, have not yet been clearly defined ( Bevan, 1997 ; Brady & Phillips, 2003 ; Kim, Lee, Han, & Lee, 2002 ), and there are no clear guidelines that individuals can follow when designing websites to increase engagement.

This review sought to address that question by identifying and consolidating the key website design elements that influence user engagement according to prior research studies. This review aimed to determine the website design elements that are most commonly shown or suggested to increase user engagement. Based on these findings, we listed and defined a short list of website design elements that best facilitate and predict user engagement. The work is thus an exploratory research providing definitions for these elements of website design and a starting point for future research to reference.

2. MATERIALS AND METHODS

2.1. selection criteria and data extraction.

We searched for articles relating to website design on Google Scholar (scholar.google.com) because Google Scholar consolidates papers across research databases (e.g., Pubmed) and research on design is listed in multiple databases. We used the following combination of keywords: design, usability, and websites. Google Scholar yielded 115,000 total hits. However, due to the large list of studies generated, we decided to only review the top 100 listed research studies for this exploratory study. Our inclusion criteria for the studies was: (1) publication in a peer-reviewed academic journal, (2) publication in English, and (3) publication in or after 2000. Year of publication was chosen as a limiting factor so that we would have enough years of research to identify relevant studies but also have results that relate to similar styles of websites after the year 2000. We included studies that were experimental or theoretical (review papers and commentaries) in nature. Resulting studies represented a diverse range of disciplines, including human-computer interaction, marketing, e-commerce, interface design, cognitive science, and library science. Based on these selection criteria, thirty-five unique studies remained and were included in this review.

2.2. Final Search Term

(design) and (usability) and (websites).

The search terms were kept simple to capture the higher level design/usability papers and allow Google scholar’s ranking method to filter out the most popular studies. This method also allowed studies from a large range of fields to be searched.

2.3. Analysis

The literature review uncovered 20 distinct design elements commonly discussed in research that affect user engagement. They were (1) organization – is the website logically organized, (2) content utility – is the information provided useful or interesting, (3) navigation – is the website easy to navigate, (4) graphical representation – does the website utilize icons, contrasting colors, and multimedia content, (5) purpose – does the website clearly state its purpose (i.e. personal, commercial, or educational), (6) memorable elements – does the website facilitate returning users to navigate the site effectively (e.g., through layout or graphics), (7) valid links – does the website provide valid links, (8) simplicity – is the design of the website simple, (9) impartiality – is the information provided fair and objective, (10) credibility – is the information provided credible, (11) consistency/reliability – is the website consistently designed (i.e., no changes in page layout throughout the site), (12) accuracy – is the information accurate, (13) loading speed – does the website take a long time to load, (14) security/privacy – does the website securely transmit, store, and display personal information/data, (15) interactive – can the user interact with the website (e.g., post comments or receive recommendations for similar purchases), (16) strong user control capabilities– does the website allow individuals to customize their experiences (such as the order of information they access and speed at which they browse the website), (17) readability – is the website easy to read and understand (e.g., no grammatical/spelling errors), (18) efficiency – is the information presented in a way that users can find the information they need quickly, (19) scannability – can users pick out relevant information quickly, and (20) learnability – how steep is the learning curve for using the website. For each of the above, we calculated the proportion of studies mentioning the element. In this review, we provide a threshold value of 30%. We identified elements that were used in at least 30% of the studies and include these elements that are above the threshold on a short list of elements used in research on proper website design. The 30% value was an arbitrary threshold picked that would provide researchers and designers with a guideline list of elements described in research on effective web design. To provide further information on how to apply this list, we present specific details on how each of these elements was discussed in research so that it can be defined and operationalized.

3.1. Popular website design elements ( Table 1 )

Frequency of website design elements used in research (2000–2014)

Elements in table all met the 30%+ threshold; elements not meeting the 30% threshold are not shown.

Seven of the website design elements met our threshold requirement for review. Navigation was the most frequently discussed element, mentioned in 22 articles (62.86%). Twenty-one studies (60%) highlighted the importance of graphics. Fifteen studies (42.86%) emphasized good organization. Four other elements also exceeded the threshold level, and they were content utility (n=13, 37.14%), purpose (n=11, 31.43%), simplicity (n=11, 31.43%), and readability (n=11, 31.43%).

Elements below our minimum requirement for review include memorable features (n=5, 14.29%), links (n=10, 28.57%), impartiality (n=1, 2.86%), credibility (n=7, 20%), consistency/reliability (n=8. 22.86%), accuracy (n=5, 14.29%), loading speed (n=10, 28.57%), security/privacy (n=2, 5.71%), interactive features (n=9, 25.71%), strong user control capabilities (n=8, 22.86%), efficiency (n=6, 17.14%), scannability (n=1, 2.86%), and learnability (n=2, 5.71%).

3.2. Defining key design elements for user engagement ( Table 2 )

Definitions of Key Design Elements

In defining and operationalizing each of these elements, the research studies suggested that effective navigation is the presence of salient and consistent menu/navigation bars, aids for navigation (e.g., visible links), search features, and easy access to pages (multiple pathways and limited clicks/backtracking). Engaging graphical presentation entails 1) inclusion of images, 2) proper size and resolution of images, 3) multimedia content, 4) proper color, font, and size of text, 5) use of logos and icons, 6) attractive visual layout, 7) color schemes, and 8) effective use of white space. Optimal organization includes 1) cognitive architecture, 2) logical, understandable, and hierarchical structure, 3) information arrangement and categorization, 4) meaningful labels/headings/titles, and 5) use of keywords. Content utility is determined by 1) sufficient amount of information to attract repeat visitors, 2) arousal/motivation (keeps visitors interested and motivates users to continue exploring the site), 3) content quality, 4) information relevant to the purpose of the site, and 5) perceived utility based on user needs/requirements. The purpose of a website is clear when it 1) establishes a unique and visible brand/identity, 2) addresses visitors’ intended purpose and expectations for visiting the site, and 3) provides information about the organization and/or services. Simplicity is achieved by using 1) simple subject headings, 2) transparency of information (reduce search time), 3) website design optimized for computer screens, 4) uncluttered layout, 5) consistency in design throughout website, 6) ease of using (including first-time users), 7) minimize redundant features, and 8) easily understandable functions. Readability is optimized by content that is 1) easy to read, 2) well-written, 3) grammatically correct, 4) understandable, 5) presented in readable blocks, and 6) reading level appropriate.

4. DISCUSSION

The seven website design elements most often discussed in relation to user engagement in the reviewed studies were navigation (62.86%), graphical representation (60%), organization (42.86%), content utility (37.14%), purpose (31.43%), simplicity (31.43%), and readability (31.43%). These seven elements exceeded our threshold level of 30% representation in the literature and were included into a short list of website design elements to operationalize effective website design. For further analysis, we reviewed how studies defined and evaluated these seven elements. This may allow designers and researchers to determine and follow best practices for facilitating or predicting user engagement.

A remaining challenge is that the definitions of website design elements often overlap. For example, several studies evaluated organization by how well a website incorporates cognitive architecture, logical and hierarchical structure, systematic information arrangement and categorization, meaningful headings and labels, and keywords. However, these features are also crucial in navigation design. Also, the implications of using distinct logos and icons go beyond graphical representation. Logos and icons also establish unique brand/identity for the organization (purpose) and can serve as visual aids for navigation. Future studies are needed to develop distinct and objective measures to assess these elements and how they affect user engagement ( Lee & Kozar, 2012 ).

Given the rapid increase in both mobile technology and social media use, it is surprising that no studies mentioned cross-platform compatibility and social media integration. In 2013, 34% of cellphone owners primarily use their cellphones to access the Internet, and this number continues to grow ( “Mobile Technology Factsheet,” 2013 ). With the rise of different mobile devices, users are also diversifying their web browser use. Internet Explorer (IE) was once the leading web browser. However, in recent years, FireFox, Safari, and Chrome have gained significant traction ( W3schools.com, 2015 ). Website designers and researchers must be mindful of different platforms and browsers to minimize the risk of losing users due to compatibility issues. In addition, roughly 74% of American Internet users use some form of social media ( Duggan, Ellison, Lampe, Lenhart, & Smith, 2015 ), and social media has emerged as an effective platform for organizations to target and interact with users. Integrating social media into website design may increase user engagement by facilitating participation and interactivity.

There are several limitations to the current review. First, due to the large number of studies published in this area and due to this study being exploratory, we selected from the first 100 research publications on Google Scholar search results. Future studies may benefit from defining design to a specific topic, set of years, or other area to limit the number of search results. Second, we did not quantitatively evaluate the effectiveness of these website design elements. Additional research can help to better quantify these elements.

It should also be noted that different disciplines and industries have different objectives in designing websites and should thus prioritize different website design elements. For example, online businesses and marketers seek to design websites that optimize brand loyalty, purchase, and profit ( Petre et al., 2006 ). Others, such as academic researchers or healthcare providers, are more likely to prioritize privacy/confidentiality, and content accuracy in building websites ( Horvath, Ecklund, Hunt, Nelson, & Toomey, 2015 ). Ultimately, we advise website designers and researchers to consider the design elements delineated in this review, along with their unique needs, when developing user engagement strategies.

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