research marketing manager

What They Do

What does a Market Research Manager do?

A market research manager is responsible for identifying goals, products, or services through market research. You will lead and oversee a team of researchers, collecting information and data about market segments and reporting them to marketing managers. Your duties will include assisting in the design and evaluation of a marketing campaign in collaboration with other marketing staff, researching and developing strategies on customer retention. Other duties include investigating market conditions, defining and measuring key performance indicators on customer satisfaction.

• Responsibilities
• Skills And Traits
• Comparisions
• Types of Market Research Manager

Market research manager responsibilities

A market research manager is responsible for various tasks such as developing strategic research plans, managing market research budgets, and conducting primary and secondary research. They analyze and interpret data to provide insights and recommendations for business operations and strategic planning. Additionally, they manage relationships with outside research vendors and produce quarterly market reports. According to Dr. Claire Gilliland , Assistant Professor of Sociology at Furman University, "The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field."

Here are examples of responsibilities from real market research manager resumes:

• Manage syndicated data (Nielsen).
• Manage Nielsen syndicate contract ($ 2.5MM annually), and four client team on-sites.
• Lead customer and competitor research, functional acquisition due diligence, and portfolio management of existing products/services and new investments.
• Work with clients to design research and analyze data using SAS statistical software.
• Design and implement SAS routines to create mailing lists in support of various marketing campaigns.
• Reconcile data between new and old platforms, utilizing SQL queries on large data sets.
• Help to migrate firm's primary client delivery platform from proprietary UNIX system to SQL data warehouse.
• Study used regression techniques in SPSS to determine likelihood of Microsoft service adoption and likely impact on ISP customer loyalty.
• Assist in analyzing and interpreting quantitative and qualitative data using SPSS.
• Analyze nuclear and diagnostic imaging secondary data and publish written and PowerPoint reports.
• Design and present PowerPoint presentations on study findings, market-competitive insights, implications, and recommendations across organization.
• Conduct quantitative analysis of financial data to forecast revenue, identify future trends and assess risk associate with portfolio.
• Conduct interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.
• Create budgetary protocol and project proposals that are successfully implement by Bloomberg.
• Add value to products including regression analysis to identify software features that strongly contribute to customer satisfaction and target outcomes.

Market research manager skills and personality traits

We calculated that 6 % of Market Research Managers are proficient in PowerPoint , SPSS , and Data Analysis . They’re also known for soft skills such as Detail oriented , Analytical skills , and Communication skills .

We break down the percentage of Market Research Managers that have these skills listed on their resume here:

Analyzed nuclear and diagnostic imaging secondary data and published written and PowerPoint reports.

Assisted in analyzing and interpreting quantitative and qualitative data using SPSS.

Utilized data analysis proprietary databases to quantify, and define consumer behavior to determine advertising strategies.

Introduced online data collection for custom research and conducted online survey programming and data collection services for small-scale internal projects.

Conducted interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.

Developed research design, managed tactical execution and reconciled budget trade-offs within and across research projects.

Common skills that a market research manager uses to do their job include "powerpoint," "spss," and "data analysis." You can find details on the most important market research manager responsibilities below.

Detail oriented. One of the key soft skills for a market research manager to have is detail oriented. You can see how this relates to what market research managers do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a market research manager resume shows how market research managers use detail oriented: "worked with nivea on detailed market research assignment to launch nivea cream in the pakistani market. "

Analytical skills. Another essential skill to perform market research manager duties is analytical skills. Market research managers responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Market research managers also use analytical skills in their role according to a real resume snippet: "conducted cross-market analysis of higher education process examining functions across markets to understand present and future telecommunication needs. "

Communication skills. market research managers are also known for communication skills, which are critical to their duties. You can see how this skill relates to market research manager responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A market research manager resume example shows how communication skills is used in the workplace: "collaborated with sales, marketing, communications, and management teams to identify needs and design market research projects. "

Most common market research manager skills

The three companies that hire the most market research managers are:

• Deloitte 226 market research managers jobs
• G2 Partners 50 market research managers jobs
• Pwc 42 market research managers jobs

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Market research manager vs. product specialist.

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

These skill sets are where the common ground ends though. The responsibilities of a market research manager are more likely to require skills like "spss," "data analysis," "data collection," and "healthcare." On the other hand, a job as a product specialist requires skills like "customer service," "product knowledge," "sales floor," and "patients." As you can see, what employees do in each career varies considerably.

Market research manager vs. Marketing associate

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market research manager responsibilities requires skills like "spss," "data analysis," "data collection," and "healthcare." But a marketing associate might use other skills in their typical duties, such as, "customer service," "marketing campaigns," "email marketing," and "email campaigns."

Market research manager vs. Marketing specialist

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research manager resumes include skills like "spss," "data analysis," "data collection," and "healthcare," whereas a marketing specialist is more likely to list skills in "marketing campaigns," "email marketing," "customer service," and "strong project management. "

Market research manager vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

Even though a few skill sets overlap between market research managers and marketing interns, there are some differences that are important to note. For one, a market research manager might have more use for skills like "spss," "data collection," "healthcare," and "research design." Meanwhile, some responsibilities of marketing interns require skills like "facebook," "marketing campaigns," "press releases," and "twitter. "

Types of market research manager

• Market Manager

Research Manager

Research director.

Updated April 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Market Research Manager Salary in the United States

Market Research Manager Salary

How much does a Market Research Manager make in the United States? The average Market Research Manager salary in the United States is $126,598 as of April 24, 2024, but the range typically falls between $113,974 and $140,191 . Salary ranges can vary widely depending on many important factors, including education , certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Market Case Manager / Part Time (20hrs) ( RN / RT / SW / LPN )

Select Specialty Hospital - Pittsburgh UPMC - Pittsburgh, PA

RESEARCH STATISTICIAN

WuXi AppTec - San Diego, CA

Senior Manager, Global Medical Affairs, Center for Outcomes Research, Real World Evidence and Epi...

Genmab - Princeton, NJ

Market Service Manager - UniFirst

UniFirst - Nashua, NH

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What skills does a Market Research Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

Research Design: A research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. A research design is a framework that has been created to find answers to research questions.

Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.

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Job Description for Market Research Manager

Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)... View full job description

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Salary.com job board provides millions of Market Research Manager information for you to search for. Click on search button below to see Market Research Manager job openings or enter a new job title here.

• RESEARCH STATISTICIAN WuXi AppTec - San Diego, CA The primary responsibilities of this position are t o provide statistical consulting to clients in the biotech/pharmaceutical industry in their drug develo... - 2 Days Ago
• Senior Manager, Global Medical Affairs, Center for Outcomes Research, Real World Evidence and Epi... Genmab - Princeton, NJ Job Description. At Genmab, we’re committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-soc... - 6 Days Ago
• Market Service Manager - UniFirst UniFirst - Nashua, NH Market Service Manager. UniFirst seeking a Market Service Manager to join our team. The Market Service Manager will oversee all operation aspects of the se... - 5 Days Ago
• Market Service Manager - UniFirst UniFirst - Mesquite, TX Market Service Manager. UniFirst seeking a Market Service Manager to join our team. The Market Service Manager will oversee all operation aspects of the se... - 5 Days Ago

Career Path for Market Research Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Market Research Manager, the upper level is Market Research Director and then progresses to Top Market Research Executive.

What does a Market Research Manager do?

Are you an hr manager or compensation specialist.

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Market Research Manager Pay Difference by Location

Market Research Manager salary varies from city to city. Compared with national average salary of Market Research Manager, the highest Market Research Manager salary is in San Francisco, CA, where the Market Research Manager salary is 25.0% above. The lowest Market Research Manager salary is in Miami, FL, where the Market Research Manager salary is 3.5% lower than national average salary.

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Jobs with different levels of education may pay very differently. Check the Market Research Manager salary of your education level.

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Market Research Manager Salary by Global Country

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Market Research Manager Salary by State

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Skills associated with Market Research Manager: Market Research , General Data Analysis Software , Competitor Analysis , Customer Relationship Management (CRM) software ... More

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Market Research Manager LinkedIn Guide

Explore Market Research Manager LinkedIn headlines, summary examples, and profile tips.

Getting Started as a Market Research Manager

• What is a Market Research Manager
• How to Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

Standing Out on LinkedIn as a Market Research Manager

What to include in a market research manager linkedin profile, headline and summary, experience and projects, skills and endorsements, recommendations and accomplishments, education and continuous learning, linkedin headline tips for market research managers, market research manager linkedin headline examples, why we like this:.

• Specialization: Highlights a focus on consumer behavior, a critical area in market research.
• Expertise Highlight: Shows the ability to turn research data into actionable business strategies.
• Value Proposition: Suggests a direct impact on business decisions, which is appealing to potential employers.
• Methodological Expertise: Emphasizes knowledge in both quantitative and qualitative research, showcasing versatility.
• Leadership Role: The word 'Lead' indicates experience in managing projects or teams.
• Industry Insight: The mention of competitive intelligence positions the individual as a strategic asset.
• Industry Focus: Specifies expertise in the tech industry, which is highly dynamic and valuable.
• Experience Level: 'Senior' denotes a high level of experience and responsibility.
• Technical Proficiency: Indicates the ability to handle big data, an increasingly important skill in market research.
• Role Clarity: Clearly defines the dual focus on strategy and management within market research.
• Outcome-Oriented: Focuses on the end goal of uncovering growth opportunities, which is compelling to employers.
• Brand Development: Shows a direct link between market research and brand success.
• Executive Presence: Communicates a high level of seniority and decision-making authority.
• Data-Driven Leadership: Highlights a commitment to using data for strategic decisions, a key demand in the market research field.
• Business Impact: Connects market research outcomes with improved customer insights and return on investment.

How to write a Market Research Manager LinkedIn Summary

Highlight your analytical expertise, demonstrate impact with case studies and results, share your market research journey, express your dedication to uncovering insights, write your linkedin summary with ai.

Market Research Manager LinkedIn Summary Examples

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Table of Contents

Responsibilities, requirements, salary ranges for market research managers, similar roles to market research manager, get more market research manager job description inspiration, hire better, more affordable marketers, market research manager job description template.

We’re looking for a Market Research Manager to organize, coordinate, and supervise the execution of market research, the results of which will be used to reevaluate and optimize existing and seek new business opportunities.

You will be in charge of choosing the qualitative and quantitative research methods, organizing and supervising the execution of the fieldwork, analyzing the data you acquire, and preparing it for presentation. You will communicate with different company departments to ensure all processes related to the creation, distribution, and sale of a product are optimized according to the results of your research.

The research data should be actionable and give an insight into our target audience’s pain points and consumer demand. Your research will also play a major role in the proper distribution of company resources (staff, budget, and products) while ensuring the best return on investment (ROI).

Our ideal candidate is a Master of Business Administration or has a Master’s degree in a Business subfield (Sales Management, Marketing, Human Resources, etc.). At least 5 years of experience in market research is also a necessity.

• Decide on or develop special research methods depending on the data needed
• Organize and supervise the fieldwork
• Familiarize yourself with the company and departmental goals to conduct research that will help achieve them
• Communicate with different departments to get relevant input that will help determine the purpose of the research
• Prioritize research requests
• Analyze and prepare the gathered data for presentation to different departments
• Give your opinion and participate in decision-making regarding product manufacturing, distribution, and advertising from start to finish
• Interpret data, write reports, and recommend departmental improvements
• MBA or Master’s degree in a Business-related field
• [x] years of experience working in market research or a similar field
• [x] years of industry experience
• Proficiency in analytical software
• Advanced knowledge and implementation of statistical techniques, such as Monadic, Conjoint, and MaxDiff
• Strong presentation and communication skills

The salary of a Market Research Manager depends on their work experience, educational background, amount of research organized, performed, and analyzed, and the location and size of the company they work for.

According to Glassdoor , this is how Market Research Managers’ salaries vary across the United States:

It’s not enough to copy a template to hire the ideal Market Research Manager for your company.

You will receive dozens of job applications from unqualified candidates, which will cost time and money to process. A template covers essential responsibilities and requirements but lacks specifics.

To attract top candidates and discourage the unqualified ones from applying, you need to write a job description that details the sector/industry-specific requirements and includes a complete list of responsibilities.

Did you know that the role of a Market Research Manager has several titles? Some of the most used alternative ones are:

• Market Research and Insights Manager
• Market Research Analyst
• Research Manager

If you’re not sure whether a Market Research Manager would be the right fit for your team, check out these similar roles and our job description templates for them:

• Marketing Analytics Manager
• Performance Marketing Manager
• Marketing Surveyor
• Market Research Director
• Email Marketing Analyst
• Web Content Analyst
• Brand Planner
• Digital Business Analyst
• Market Development Manager
• Performance Improvement Coordinator
• Junior Market Analyst
• Senior Marketing Analyst
• Market Risk Analyst
• Performance Improvement Manager

Attracting exceptional candidates is easier if you take a look at how other companies do it. To help you start working on your job ad, we picked out some of the best Market Research Manager job description examples available on:

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Marketing Manager

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What Is a Marketing Manager? How to Become One, Salary, Skills.

Marketing managers handle the strategy, content creation, budgeting and collaboration involved in developing marketing campaigns. Marketing managers may also oversee a team of marketers who use their specialties to execute campaign requirements. Here’s what to know about a marketing manager’s salary, needed skills and how to become one.

What Is a Marketing Manager?

Marketing managers are responsible for establishing and maintaining a company’s marketing strategies and campaigns. Marketing managers can be found across industries and work in a variety of mediums ranging from digital to print to media. The main objective of marketing managers is to spread awareness of their brand’s products or services and grow the customer base.

What Do Marketing Managers Do?

Marketing managers work closely with a team of marketers to help develop marketing strategies, create content and measure marketing performance metrics.

Marketing Manager Responsibilities

• Create and manage marketing campaigns for their company or organization. 
• Create campaigns across digital platforms as well as print and media campaigns.
• DeveIop and implement various marketing strategies. 
• Collaborate with other departments, including product development, sales and customer service. 
• Measure marketing performance metrics and report findings to leadership.

Day-to-Day Responsibilities of Marketing Manager 

• Collaborate, manage and coordinate marketing staff.
• Conduct market research to identify current trends of products and services. 
• Create and manage ad campaigns. 
• Monitor performance metrics of current campaigns. 
• Work with the marketing team to continue to develop strategies for new and ongoing campaigns.

 Marketing Manager Within a Company

Marketing managers are typically mid-level roles within a company’s marketing department. This role may report to a senior marketing manager, director of marketing or VP of marketing . Although they are often individual contributors, sometimes they manage direct reports. They may work closely with sales and product teams to establish marketing strategies and track the success of campaigns. 

Importance of Marketing Manager

Marketing managers are essential to a company’s growth strategy , as they help run advertising campaigns and develop and manage content creation, promotions and social media.

What Skills Are Needed to Be a Marketing Manager?

Qualifications to be a marketing manager.

• Understanding of marketing best practices.
• Ability to manage multiple projects within budget.
• Familiarity with market research practices and tools.
• Familiarity with the latest marketing tools and software.

 Marketing Manager Prerequisites

• Marketing managers often have a bachelor’s degree in marketing, communications, public relations or a related field. 
• Strong portfolio of past marketing campaigns, including but not limited to paid ads and search, market research and SEO writing.

Marketing Manager Hard Skills

• Market research. 
• Writing skills.
• Basic SEO skills.
• Basic design skills. 
• Data analytics. 
• PPC advertising.

Marketing Manager Soft Skills

• Communication and presentation skills. 
• Time management skills.
• Collaboration and teamwork skills. 
• Creative thinking and problem solving skills.

Tools and Programs Marketing Manager Use

• Google Analytics
• Microsoft Dynamics

How to Become a Marketing Manager

Marketing manager education and experience.

Marketing manager positions usually require a bachelor’s degree in marketing or a related field. Besides earning a degree, having a portfolio and previous marketing experience is essential to becoming a successful marketing manager. Building a portfolio of ad campaigns, SEO writing and social media experience is an important step for an aspiring marketing manager. 

Marketing Manager Certificates and Courses

• Content Marketing Courses & Webinars to Know
• Digital Marketing Accelerator
• Meta Marketing Analytics
• Digital Marketing Strategies: Data, Automation, AI & Analytics
• Digital Marketing Certification

Marketing Manager Career Path

Many marketers use internships as the first step in their career. After that, they may take on roles such as marketing associate, marketing coordinator or marketing manager. Some marketing managers may go on to become a senior marketing manager, director of marketing or VP of marketing. 

Marketing Manager Salary and Job Outlook

The outlook for professionals working in digital marketing is promising. The U.S. Bureau of Labor Statistics predicts that there will be an average of 35,000 marketing jobs open each year from 2021 to 2031.

The full compensation package for a marketing manager depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average marketing manager’s salary.

In addition to a bachelor’s degree and marketing certifications, marketing managers require several years of working experience to be successful in their careers.

To be considered qualified for a marketing manager role, marketing professionals should begin by strengthening their educational background. A bachelor’s degree in marketing, communications or another related field will prepare candidates for their future responsibilities with courses that teach how to conduct research, build ideal customer profiles and perform other essential marketing tasks. Furthering one's education by earning a marketing certification from providers like Udacity can reinforce this knowledge and strengthen the resume of graduates looking to breaking into the marketing field.

Before reaching the marketing manager position, candidates will need to accumulate several years of experience in the marketing field. Entering the industry as a marketing associate , junior copywriter or another entry-level role will provide professionals with exposure to common marketing demands and allow them to develop their skills in the most productive manner possible. From here, volunteering to lead projects and developing strong people management can provide candidates with the managerial know-how required to successful lead a team.

Marketing managers play a critical role in the success of organizations across industries and earn an average base salary of $88,850 in the U.S. as of 2022.

According to Built In, a marketing manager’s average base salary in the U.S. is $88,850 as of 2022. Marketing managers in the United States also earn an average of $7,777 in additional cash compensation, raising their average total compensation to $96,627.  Those who exceed expectations have the potential to earn as much as $210K with the right blend of experience, skill set and proven results.

Marketing managers must pair an expert-level, well-rounded marketing skill set with strong leadership and collaboration abilities.

By building out their education and gaining work experience, marketing managers will develop a versatile marketing skill set that they will be put to work in a marketing manager role. Strong copywriting , digital marketing, market research , interactive marketing and content marketing abilities are just a few of the many skills that marketing managers will be required to have an expert's knowledge of. A deep understanding of customer needs and SEO principles are also two top marketing skills that marketing managers should have at the ready when beginning any project.

Additionally, the marketing manager position requires a great deal of both cross-team collaboration and time spent guiding team members through the requirements of a project. Marketing managers must feel confident in their ability to determine workflows and coordinate with internal and external partners to make best use of the resources their company has at their disposal. Quick-but-informed decision-making is crucial for keeping marketing campaigns on schedule and budget while avoiding analysis paralysis so marketing activations can be executed and evaluated in a timely manner By being communicative and decisive, marketing managers can become essential not just in the marketing department but across the entire organization.

Expand Your Marketing Manager Career Opportunities

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Marketing Manager Certifications + Programs

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This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.

You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. 

What you'll accomplish

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:

• Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
• Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
• Execute marketing strategy that’s powered by data and customer insight.
• Measure and optimize performance for campaign success using Google Analytics.
• Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here .

Your next step? Submit an application to talk to the General Assembly Admissions team

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Careers Related to Marketing Manager

Related marketing jobs, companies hiring marketing managers, most common skills for marketing manager, related marketing careers.

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9 Key stages in your marketing research process

You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of.

Marketing research is the term used to cover the concept, development, placement and evolution of your product or service, its growing customer base and its branding – starting with brand awareness , and progressing to (everyone hopes) brand equity . Like any research, it needs a robust process to be credible and useful.

Marketing research uses four essential key factors known as the ‘marketing mix’ , or the Four Ps of Marketing :

• Product (goods or service)
• Price ( how much the customer pays )
• Place (where the product is marketed)
• Promotion (such as advertising and PR)

These four factors need to work in harmony for a product or service to be successful in its marketplace.

The marketing research process – an overview

A typical marketing research process is as follows:

• Identify an issue, discuss alternatives and set out research objectives
• Develop a research program
• Choose a sample
• Gather information
• Gather data
• Organize and analyze information and data
• Present findings
• Make research-based decisions
• Take action based on insights

Step 1: Defining the marketing research problem

Defining a problem is the first step in the research process. In many ways, research starts with a problem facing management. This problem needs to be understood, the cause diagnosed, and solutions developed.

However, most management problems are not always easy to research, so they must first be translated into research problems. Once you approach the problem from a research angle, you can find a solution. For example, “sales are not growing” is a management problem, but translated into a research problem, it becomes “ why are sales not growing?” We can look at the expectations and experiences of several groups : potential customers, first-time buyers, and repeat purchasers. We can question whether the lack of sales is due to:

• Poor expectations that lead to a general lack of desire to buy, or
• Poor performance experience and a lack of desire to repurchase.

This, then, is the difference between a management problem and a research problem. Solving management problems focuses on actions: Do we advertise more? Do we change our advertising message? Do we change an under-performing product configuration? And if so, how?

Defining research problems, on the other hand, focus on the whys and hows, providing the insights you need to solve your management problem.

Step 2: Developing a research program: method of inquiry

The scientific method is the standard for investigation. It provides an opportunity for you to use existing knowledge as a starting point, and proceed impartially.

The scientific method includes the following steps:

• Define a problem
• Develop a hypothesis
• Make predictions based on the hypothesis
• Devise a test of the hypothesis
• Conduct the test
• Analyze the results

This terminology is similar to the stages in the research process. However, there are subtle differences in the way the steps are performed:

• the scientific research method is objective and fact-based, using quantitative research and impartial analysis
• the marketing research process can be subjective, using opinion and qualitative research, as well as personal judgment as you collect and analyze data

Step 3: Developing a research program: research method

As well as selecting a method of inquiry (objective or subjective), you must select a research method . There are two primary methodologies that can be used to answer any research question:

• Experimental research : gives you the advantage of controlling extraneous variables and manipulating one or more variables that influence the process being implemented.
• Non-experimental research : allows observation but not intervention – all you do is observe and report on your findings.

Step 4: Developing a research program: research design

Research design is a plan or framework for conducting marketing research and collecting data. It is defined as the specific methods and procedures you use to get the information you need.

There are three core types of marketing research designs: exploratory, descriptive, and causal . A thorough marketing research process incorporates elements of all of them.

Exploratory marketing research

This is a starting point for research. It’s used to reveal facts and opinions about a particular topic, and gain insight into the main points of an issue. Exploratory research is too much of a blunt instrument to base conclusive business decisions on, but it gives the foundation for more targeted study. You can use secondary research materials such as trade publications, books, journals and magazines and primary research using qualitative metrics, that can include open text surveys, interviews and focus groups.

Descriptive marketing research

This helps define the business problem or issue so that companies can make decisions, take action and monitor progress. Descriptive research is naturally quantitative – it needs to be measured and analyzed statistically , using more targeted surveys and questionnaires. You can use it to capture demographic information , evaluate a product or service for market, and monitor a target audience’s opinion and behaviors. Insights from descriptive research can inform conclusions about the market landscape and the product’s place in it.

Causal marketing research

This is useful to explore the cause and effect relationship between two or more variables. Like descriptive research , it uses quantitative methods, but it doesn’t merely report findings; it uses experiments to predict and test theories about a product or market. For example, researchers may change product packaging design or material, and measure what happens to sales as a result.

Step 5: Choose your sample

Your marketing research project will rarely examine an entire population. It’s more practical to use a sample - a smaller but accurate representation of the greater population. To design your sample, you’ll need to answer these questions:

• Which base population is the sample to be selected from? Once you’ve established who your relevant population is (your research design process will have revealed this), you have a base for your sample. This will allow you to make inferences about a larger population.
• What is the method (process) for sample selection? There are two methods of selecting a sample from a population:

1. Probability sampling : This relies on a random sampling of everyone within the larger population.

2. Non-probability sampling : This is based in part on the investigator’s judgment, and often uses convenience samples, or by other sampling methods that do not rely on probability.

• What is your sample size? This important step involves cost and accuracy decisions. Larger samples generally reduce sampling error and increase accuracy, but also increase costs. Find out your perfect sample size with our calculator .

Step 6: Gather data

Your research design will develop as you select techniques to use. There are many channels for collecting data, and it’s helpful to differentiate it into O-data (Operational) and X-data (Experience):

• O-data is your business’s hard numbers like costs, accounting, and sales. It tells you what has happened, but not why.
• X-data gives you insights into the thoughts and emotions of the people involved: employees, customers, brand advocates.

When you combine O-data with X-data, you’ll be able to build a more complete picture about success and failure - you’ll know why. Maybe you’ve seen a drop in sales (O-data) for a particular product. Maybe customer service was lacking, the product was out of stock, or advertisements weren’t impactful or different enough: X-data will reveal the reason why those sales dropped. So, while differentiating these two data sets is important, when they are combined, and work with each other, the insights become powerful.

With mobile technology, it has become easier than ever to collect data. Survey research has come a long way since market researchers conducted face-to-face, postal, or telephone surveys. You can run research through:

• Social media ( polls and listening )

Another way to collect data is by observation. Observing a customer’s or company’s past or present behavior can predict future purchasing decisions. Data collection techniques for predicting past behavior can include market segmentation , customer journey mapping and brand tracking .

Regardless of how you collect data, the process introduces another essential element to your research project: the importance of clear and constant communication .

And of course, to analyze information from survey or observation techniques, you must record your results . Gone are the days of spreadsheets. Feedback from surveys and listening channels can automatically feed into AI-powered analytics engines and produce results, in real-time, on dashboards.

Step 7: Analysis and interpretation

The words ‘ statistical analysis methods ’ aren’t usually guaranteed to set a room alight with excitement, but when you understand what they can do, the problems they can solve and the insights they can uncover, they seem a whole lot more compelling.

Statistical tests and data processing tools can reveal:

• Whether data trends you see are meaningful or are just chance results
• Your results in the context of other information you have
• Whether one thing affecting your business is more significant than others
• What your next research area should be
• Insights that lead to meaningful changes

There are several types of statistical analysis tools used for surveys. You should make sure that the ones you choose:

• Work on any platform - mobile, desktop, tablet etc.
• Integrate with your existing systems
• Are easy to use with user-friendly interfaces, straightforward menus, and automated data analysis
• Incorporate statistical analysis so you don’t just process and present your data, but refine it, and generate insights and predictions.

Here are some of the most common tools:

• Benchmarking : a way of taking outside factors into account so that you can adjust the parameters of your research. It ‘levels the playing field’ – so that your data and results are more meaningful in context. And gives you a more precise understanding of what’s happening.
• Regression analysis : this is used for working out the relationship between two (or more) variables. It is useful for identifying the precise impact of a change in an independent variable.
• T-test is used for comparing two data groups which have different mean values. For example, do women and men have different mean heights?
• Analysis of variance (ANOVA) Similar to the T-test, ANOVA is a way of testing the differences between three or more independent groups to see if they’re statistically significant.
• Cluster analysis : This organizes items into groups, or clusters, based on how closely associated they are.
• Factor analysis: This is a way of condensing many variables into just a few, so that your research data is less unwieldy to work with.
• Conjoint analysis : this will help you understand and predict why people make the choices they do. It asks people to make trade-offs when making decisions, just as they do in the real world, then analyzes the results to give the most popular outcome.
• Crosstab analysis : this is a quantitative market research tool used to analyze ‘categorical data’ - variables that are different and mutually exclusive, such as: ‘men’ and ‘women’, or ‘under 30’ and ‘over 30’.
• Text analysis and sentiment analysis : Analyzing human language and emotions is a rapidly-developing form of data processing, assigning positive, negative or neutral sentiment to customer messages and feedback.

Stats IQ can perform the most complicated statistical tests at the touch of a button using our online survey software , or data from other sources. Learn more about Stats iQ now .

Step 8: The marketing research results

Your marketing research process culminates in the research results. These should provide all the information the stakeholders and decision-makers need to understand the project.

The results will include:

• all your information
• a description of your research process
• the results
• conclusions
• recommended courses of action

They should also be presented in a form, language and graphics that are easy to understand, with a balance between completeness and conciseness, neither leaving important information out or allowing it to get so technical that it overwhelms the readers.

Traditionally, you would prepare two written reports:

• a technical report , discussing the methods, underlying assumptions and the detailed findings of the research project
• a summary report , that summarizes the research process and presents the findings and conclusions simply.

There are now more engaging ways to present your findings than the traditional PowerPoint presentations, graphs, and face-to-face reports:

• Live, interactive dashboards for sharing the most important information, as well as tracking a project in real time.
• Results-reports visualizations – tables or graphs with data visuals on a shareable slide deck
• Online presentation technology, such as Prezi
• Visual storytelling with infographics
• A single-page executive summary with key insights
• A single-page stat sheet with the top-line stats

You can also make these results shareable so that decision-makers have all the information at their fingertips.

Step 9 Turn your insights into action

Insights are one thing, but they’re worth very little unless they inform immediate, positive action. Here are a few examples of how you can do this:

• Stop customers leaving – negative sentiment among VIP customers gets picked up; the customer service team contacts the customers, resolves their issues, and avoids churn .
• Act on important employee concerns – you can set certain topics, such as safety, or diversity and inclusion to trigger an automated notification or Slack message to HR. They can rapidly act to rectify the issue.
• Address product issues – maybe deliveries are late, maybe too many products are faulty. When product feedback gets picked up through Smart Conversations, messages can be triggered to the delivery or product teams to jump on the problems immediately.
• Improve your marketing effectiveness - Understand how your marketing is being received by potential customers, so you can find ways to better meet their needs
• Grow your brand - Understand exactly what consumers are looking for, so you can make sure that you’re meeting their expectations

Download now: 8 Innovations to Modernize Market Research

Scott Smith

Scott Smith, Ph.D. is a contributor to the Qualtrics blog.

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Career: Market Research Manager

Last Updated: November 4, 2020

Companies today want to know more about you than ever before. They want to know your hobbies, your preferences, your favorite foods, and where you work. These questions, while they may seem unending, do have a major purpose for marketers today.

Without solid market research, marketing techniques would never be as effective as they have been recently. Market research managers give advertising directors focus, and help lead successful marketing efforts.

What do they do?

Location and opportunity.

According to Indeed.com, potential market research managers can best find open positions in several areas. Some of these areas include:

• New York, NY
• San Francisco, CA
• Chicago, IL
• Houston, TX

Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace. They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.

Market research managers design a research project’s major questions, like how a consumer views a product, and why they view a product in that way. Their end goal is to provide other marketing professionals with information that will help drive marketing campaigns.

To facilitate this process, market research managers work with large teams of professionals, including:

• Market Insight Managers
• Market Research Interviewers
• Account Managers

Qualifications

Our recommended schools, grand canyon university (gcu).

GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.

Southern New Hampshire University (SNHU)

Explore the bond between business and consumer behavior with a degree in marketing.

Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions. Most market research managers gain at least five years of experience before taking on higher profile roles in a company.

Most market research managers have obtained at least bachelor’s degrees in marketing, while many go on to earn master’s degrees.

Become a Market Research Manager

Because they work in higher level positions in a company, market research managers typically earn high salaries as well. The average pay for a market research manager in 2012 was $90,000, with some earning as much as over $120,000.

If you’re interested in learning more about how to drive marketing efforts through research-backed practices, contact  schools offering degrees in marketing .

COLUMBIA UNIVERSITY IN THE CITY OF NEW YORK

Communication Manager

• Irving Inst Clinical and Translational Research
• Columbia University Medical Center
• Opening on: May 29 2024
• Job Type: Officer of Administration
• Bargaining Unit:
• Regular/Temporary: Regular
• End Date if Temporary:
• Hours Per Week: 35
• Standard Work Schedule:
• Salary Range: $70,000-$75,000             

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Summary

The Communication Manager in the Irving Institute for Clinical and Translational Research fulfills a key role in the Administrative Core and is responsible for creating and implementing key messaging, both internal and external, to promote services and overall awareness. They will manage communication strategies, multimedia content creation, website content, and multi-channel distribution. This position will work independently and proactively to advertise available programs and services, promote research updates to the Columbia University community and external stakeholders, while working in conjunction with other offices to build optimal communication strategies.

Responsibilities

The Communication Manager will provide administrative support to the Administrative Core and Hub Liaison Team in the operation of a broad-based, highly complex biomedical research infrastructure, involving multiple programs and individuals. Reporting to the Senior Manager of Communications and Programs and the Associate Director for Program Strategy and Communications, the manager will have a key role in achieving the Irving lnstitute's strategic communication goals and in overseeing organization-wide promotion and awareness. The Irving Institute is home to Columbia University's Clinical and Translational Science Award (CTSA), which was launched by the National Institutes of Health (NIH) in 2006 and includes over 60 academic medical institutions across the United States. This articulate and well-organized individual must have demonstrated ability to exercise good judgment, manage competing priorities, and work proactively when under tight deadlines and with minimal supervision. The position requires excellent writing, proofreading, and design skills.

Primary responsibilities include, but are not limited to:

• Development and Implementation of Communication Tactics: o Serve as webmaster by defining overall website strategy and managing all content. o Maintain the functionality of the Irving Institute website by resolving problems, identifying system improvements, and routinely updating with relevant information. Work closely with content contributors to plan, create and edit content, and maintain consistency. o Oversee advertising request process including promotional requests for all Irving Institute programs, activities and partnerships. o Design engaging marketing materials to promote programs, services, and events. o Create and edit multimedia content for newsletters, press releases, presentations, informational brochures, announcements, digital signage, and social media. o Assist in the writing, editing, and disseminating of a broad range of internal and external communications and marketing initiatives. o Maintain schedules, tracking, calendars and reporting for marketing and communication activities.

• Communication Strategy: o Develop, refine, measure, and achieve the goals of the Irving lnstitute's strategic communication needs. o Develop, oversee, and continuously improve administrative processes for marketing and communication functions including the advertising request and website update processes. o Build strong partnerships and working relationships with CU IMC/CU communicators from various offices.

In collaboration with the Hub Liaison Team, engaging with the CTSA Program network of communicators, and identifying best practices from other CTSA institutions to be adopted at Columbia. Participate in the CTSA Communicators Consortium Group.

• Administrative Support: o Work closely with the Ad min Core team to assist with in-person and virtual meetings and events including scheduling, planning, logistics, material preparation, and supporting day-of needs. o Assist with events and program calendar including in-person guest management, Zoom event management, logistics and scheduling. o Assist in grant renewal and annual progress report preparation. o Other related duties as assigned.

Minimum Qualifications

• Bachelor's degree or equivalent in training, and /or experience plus a minimum of three years related experience. • Proficiency in: Microsoft Office Suite, particularly in Outlook, Word, Excel, Teams and PowerPoint • The candidate must have experience in communication, marketing, management, or other related field, ability to work within tight deadlines, and manage multiple tasks efficiently and effectively. • Must be a dependable, flexible, detail-oriented, team player with a strong, service-minded work ethic; ability to interact with all levels of faculty, management, and staff; and possess excellent organizational, project management, and interpersonal skills. • Organized and detail-oriented with the ability to prioritize and manage multiple projects and tasks simultaneously, efficiently, and effectively. • The candidate should be a flexible, team player with a strong, customer service-minded work ethic; ability to interact with all levels of faculty, management, and staff. Experience in graphic design, editorial writing, marketing terminology, advertising principles

Preferred Qualifications

• Strong marketing background. • Experience working in higher education, healthcare, or other complex public institutions or environments. • Prior experience in editorial and science writing. • Proficiency in Adobe Creative Suite including lnDesign, Illustrator, and Photoshop. • Experience with various social media platforms including Facebook, Twitter, and Linked In. • Experience with content management systems (Drupal) and knowledge of HTML.

Other Requirements

• A cover letter, at least one writing sample, and at least one graphic design sample are required. Work Arrangement: This position is at the Irving Institute headquarters, on the Columbia University Medical Center campus, 168th Street in Manhattan. We offer the flexibility of a hybrid in-office and remote-work environment (scheduling to be determined).

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.

Commitment to Diversity 

Columbia university is dedicated to increasing diversity in its workforce, its student body, and its educational programs. achieving continued academic excellence and creating a vibrant university community require nothing less. in fulfilling its mission to advance diversity at the university, columbia seeks to hire, retain, and promote exceptionally talented individuals from diverse backgrounds.  , share this job.

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38392 Rental Market

Last updated May 29, 2024

Market Summary

The median rent for all bedrooms and all property types in 38392 is $1,500 .

Source: Zillow Rentals Data

Price Range

The price range for all bedrooms and all property types is $1,500 to $1,500 .

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Rent in 38392 is 29% lower than the national median .

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1 . What is the average rent in 38392?

The median rent in 38392 is $1,500.

2 . How much does it cost to rent a house in 38392?

Houses in 38392 rent between $1,500 - $1,500 with a median rent of $1,500.

3 . How has the rent in 38392 changed in the last year?

The median rent price in 38392 for May 2024 is $1,500. This is $1,500 more than May 2023.

4 . How much has the rent in 38392 increased/decreased in the last month?

The median rent price in 38392 May 2024 is $1,500. This is $1,500 more than April.

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The median rent in 38392 is $1,500. This is $620 less than the national median.

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Actively Managed Funds Surprise in Market Rebound

In a rare reversal, the 12 months through June 2023 were some of active managers’ best, the latest Active/Passive Barometer finds.

As global stocks and bonds roared back to life in the first half of 2023, so did the fund managers that actively buy and sell them. Over the 12 months through June 2023, 57% of actively managed funds survived and beat their average passive peer, their highest success rate in years. Active strategies normally trail passive index rivals during market rallies, but strong security selection and some wobbly index returns set the stage for an unexpected active-fund renaissance.

We explore the engines that powered active funds’ strong year in the midyear 2023 Active/Passive Barometer, a semiannual report that measures the performance of U.S. active funds against a composite of index peers in their respective Morningstar Categories. The report spans more than 8,200 unique funds that amounted to more than $17 trillion, or 55.9% of the U.S. fund market, halfway through 2023.

The full report can be found here . You can learn more about the background and our approach to study in this article .

Actively Managed Funds Come to Life

The active-fund revival swept across a range of categories: 16 of the 20 Morningstar Categories surveyed either improved or maintained their success rate from one year prior. It’s surprising that a market rally provided the backdrop for improvement. Historically, there is an inverse relationship between the performance of active managers and the performance of their targeted market segment . But active funds fared well even in the hottest corners of the market.

Nearly 57% of active U.S. equity funds survived and beat their average index peer over the 12 months through June 2023. Active U.S. small-cap funds succeeded at a better clip (65%) than large caps (53%), but it was a balanced effort: Eight of the nine U.S. stock categories posted active success rates higher than 50%. After gradually improving their short-term results in recent Active/Passive Barometers, the trailing 12 months marked some of the finest for active U.S. stock funds.

If active U.S. stock strategies took another step forward in early 2023, active foreign-equity funds vaulted from a standstill. Over the 12 months through June 2023, more than 57% of them survived and beat the index average. That’s more than double the success rate from one year earlier. All six foreign-equity categories maintained or improved their active success rate, increasing by 28 percentage points on average.

Year-Over-Year Change in Active Funds’ One-Year Success Rate by Category (%)

The leap in active funds’ success stemmed from two developments. For one, active managers pushed the right buttons. They picked stocks effectively—an arduous task considering index portfolios often held a greater share of the market’s top performers. In the fixed-income arena, their penchant for credit risk paid off and sparked a 55% success rate among actively managed bond funds .

Weak spots in the index-fund universe also lowered the hurdle for their active foes to clear. Dividend and low-volatility funds took a nosedive in 2023′s first half after excelling the year prior. Many late-to-the-party thematic funds cratered and/or closed. And the momentum factor struggled. These woes washed out solid returns from traditional, market-cap-weighted index funds and helped pave the road to success for actively managed strategies.

The Bigger Picture

One year isn’t a sufficient time horizon from which to draw conclusions. Success rates can fluctuate wildly from year to year, depending on what’s going on in the markets and how that uniquely affects the active and passive funds we compare. For example, active bond strategies were rewarded for shouldering more credit risk over the 12 months through June 2023 but were punished for it in recent periods. Market segments with fewer funds can send especially noisy signals in the short term. For instance, active funds in the global real estate category boosted their trailing 12-month success rate to 84% as of June 2023 from 20% as of December 2022.

Longer horizons provide stronger signals that investors can incorporate into their selection processes. In general, actively managed funds have failed to survive and beat their benchmarks, especially over longer time horizons. Just one out of every four active funds topped the average of passive rivals over the 10-year period ended June 2023.

But success rates vary across categories. Long-term success rates were generally higher among bond, real estate, and foreign-stock funds, where active management may hold the upper hand . Investors can use this data to identify areas of the market where they have better odds of picking winning active funds.

Active Funds' Success Rate by Category (%)

Margin of Victory Matters

What percentage of funds survive and beat the average index fund is only half the story. The payoff for choosing a winning fund and the penalty for picking a loser is just as important. The Active/Passive Barometer provides this information by plotting the distribution of 10-year excess returns for surviving active funds versus the average of their passive peers.

Much like success rates, these distributions vary widely across categories. In the case of U.S. large-cap funds, the distributions skew negative. This paints a bleak picture for active funds in these categories. They have low long-term success rates, while penalties are high for picking a loser (per the negatively skewed distribution).

The opposite tends to be true of fixed-income and certain foreign-stock categories. Excess returns among surviving active managers have skewed positive in the past decade, and success rates have generally been higher. The next two exhibits show the distributions of excess returns for surviving active funds from the large-growth and diversified emerging-markets categories, providing a flavor of both ends of the spectrum.

Mortality and Distribution of 10-Year Annualized Excess Returns for Surviving Active Large-Growth Funds

Mortality and Distribution of 10-Year Annualized Excess Returns for Surviving Active Diversified Emerging-Markets Funds

Don’t Forget Fees

Fees matter. Over the 10 years ended June 2023, funds in the cheapest quintile of their category succeeded at a 31% rate, compared with 19% for the priciest ones. Lower-cost funds also had slightly better staying power, as 64% of the cheapest funds survived, whereas less than 60% of the most expensive funds did so.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies .

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About the author, ryan jackson.

Ryan Jackson is a manager research analyst, passive strategies, for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc.

Prior to assuming his current role, Jackson served as a customer support representative for Morningstar Direct.

Jackson graduated with a bachelor's degree in finance from the University of Wisconsin-Madison in 2019. He also holds the Chartered Financial Analyst® designation.

Follow him on Twitter @TheETFObserver.

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