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Overview Of Marketing Communication Deployment Of Marketing Communication Elements Pdf

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Marketing Communication Deployment Of Marketing Communication Background Pdf

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Marketing Communication Technologies Deployment Of Marketing Communication Brochure Pdf

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Marketing Communication Strategy Deployment Of Marketing Communication Inspiration Pdf

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Wells Fargo Marketing Communication Deployment Of Marketing Communication Sample Pdf

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Various Marketing Communication Deployment Of Marketing Communication Topics Pdf

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Marketing Communication Goals Deployment Of Marketing Communication Themes Pdf

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Marketing Communication Strategies Deployment Of Marketing Communication Summary Pdf

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Need For Marketing Communication Deployment Of Marketing Communication Topics Pdf

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Monthly Marketing Communication Deployment Of Marketing Communication Infographics Pdf

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Marketing Communication Budget Deployment Of Marketing Communication Background Pdf

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Marketing Communication Message Deployment Of Marketing Communication Structure Pdf

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Marketing Communication Channel Deployment Of Marketing Communication Template Pdf

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Marketing Communication Department Deployment Of Marketing Communication Icons Pdf

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Multiple Marketing Communication Deployment Of Marketing Communication Background Pdf

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Smart Marketing Communication Deployment Of Marketing Communication Information Pdf

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Emirates Marketing Communication Marketing Mix Communication Guide Client Elements Pdf

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Various Marketing Communication Marketing Mix Communication Guide Client Pictures Pdf

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Monthly Marketing Communication Marketing Mix Communication Guide Client Elements Pdf

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Marketing Communication Strategy Marketing Mix Communication Guide Client Sample Pdf

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Marketing Communication Strategies Marketing Mix Communication Guide Client Professional Pdf

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Marketing Communication Technologies Marketing Mix Communication Guide Client Brochure Pdf

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Marketing Communication Goals Marketing Mix Communication Guide Client Brochure Pdf

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Marketing Communication Implementation Marketing Mix Communication Guide Client Structure Pdf

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Marketing Communication Department Marketing Mix Communication Guide Client Structure Pdf

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Marketing Communication Budget Marketing Mix Communication Guide Client Microsoft Pdf

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Marketing Communication Channel Marketing Mix Communication Guide Client Icons Pdf

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Marketing Communication Message Marketing Mix Communication Guide Client Infographics Pdf

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Marketing Mix Communication Guide Client Overview Marketing Communication Demonstration Pdf

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Marketing Mix Communication Guide Client Smart Marketing Communication Themes Pdf

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Marketing Deployment Of Marketing Communication Inspiration Pdf

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

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12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Marketing Communications

Published by Arline Logan Modified over 9 years ago

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Presentation on theme: "Marketing Communications"— Presentation transcript:

16 Integrated Marketing Communications

INTEGRATED MARKETING COMMUNI- CATIONS AND DIRECT MARKETING C HAPTER.

Promotion Means Effective Communications Marketing Chapter 15.

Promotional Mix Marketing Mix: Product Price Promotion Place

Marketing Mix PROMOTION Notes Martin Krištof spring 2005.

1Chap. 14 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Integrated Marketing Communications Prepared by Deborah Baker Texas Christian.

Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared.

Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes: Chapter 14 Integrated Marketing Communications.

Copyright Cengage Learning 2013 All Rights Reserved 1 Chapter 16: Promotional Planning for Competitive Advantage Introduction to Designed & Prepared by.

© 2003 Prentice Hall, Inc14-1 Market Communication.

©2003 South-Western Chapter 12 Version 3e1 chapter Integrated Marketing Communications 12 Prepared by Deborah Baker Texas Christian University.

Integrated Marketing Communications

Marketing Management (MKT 261)

Copyright © 2015 McGraw-Hill Education. All rights reserved

A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS

© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Promotional Concepts & Strategies

Marketing: An Introduction Integrated Marketing Communications: Advertising, Sales Promotion, and Public Relations Chapter Thirteen Lecture Slides –Express.

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Integrated Marketing Communications PowerPoint Template

Integrated Marketing Communications PowerPoint Template  is a professional presentation which provides a set of Shapes, PowerPoint Icons and Diagrams featuring integrated marketing practices.

The term  Integrated Marketing Communication (IMC)  is used to reference the application of consistent brand messaging through different traditional and non-traditional marketing channels, applying different promotional practices to reinforce each other.

In the current digital era, Marketers are designing more sophisticated marketing campaigns across traditional marketing channels. This campaigns involve Retail, News, Television, Radio and static advertising, combined with digital marketing channels as websites, Search Ads, Banners, Backlinks, video and several online advertising options over Apps.

The user can find in this PowerPoint template Icons for Radio, TV, Events, News, Magazine, Communication Horn. The concepts of listening and observing, market research, consumer research, marketing idea, event calendar, marketing planning, effective strategies, community, team are mapped to shapes showing a working team. Also it provides metaphors for Marketing work as planning, coordination, collaboration, communicating, task managing, rules, goals, strategy, achievement, mastery, fun, level-up, idea, progress, appreciation, risks.

The user can find traditional retail POS shapes combined with digital purchases. Concepts as Amplified word of mouth can be described with the bullhorn shape and word clouds.

For Integrated content strategies the user can use the following Flat PowerPoint Icons

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• Social engagement

The User can combine traditional shop clipart with shapes representing modern digital marketing practices and create presentations that appeal to global audiences. Impress your audience with the Integrated Marketing Communications PowerPoint Template.

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Yes, you can browse and easily download marketing communication PPT for free from SlideUpLift. We have a vast collection of pre-designed, fully customizable free marketing communications and strategic templates. These templates are also compatible with both PowerPoint and Google Slides.

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A marketing communication process PPT template can be used in various business settings. Whether you are preparing a marketing strategy presentation for internal stakeholders, pitching new initiatives and ideas to potential clients, or conducting training sessions for your marketing team, this template is a valuable tool.

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How To Create and Execute a Successful Marketing Plan?

To create a successful plan in PowerPoint and Google Slides presentation focused on Marketing , follow the below-mentioned steps:

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• Create a marketing roadmap along with timelines.
• Conduct regular monitoring by making marketing dashboards , performance reviews and surveys .

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• Preferences

Marketing Communications - PowerPoint PPT Presentation

Marketing Communications

... understand marketing, but also understand some elements of communication theory. ... information is what is exchanged in the communication process ... – powerpoint ppt presentation.

• An Introduction
• The coordination and integration of all promotion tools and sources within an organization to maximize the impact on consumers and other end-users at minimal costs.
• Development of information technology
• Changes in channel power
• Increase in competition (global competitors)
• Maturing markets
• Brand parity
• Integration of information by consumers
• Decline in effectiveness of mass media advertising
• Which advertisement attracts your attention the most?
• Which advertisement is the least appealing?
• How important is the brand name in each ad?
• What is the message of each individual advertisement?
• What makes each advertisement effective?
• What are the pros and cons of each advertisement?
• In order to understand marketing communications, one must not only understand marketing, but also understand some elements of communication theory.
• Communication defined - the process by which individuals share meaning.
• Information is what is exchanged in the communication process
• Information is described as a one-way process, whereas the communication process is regarded as two-way, a dialogue
• Why do we try and obtain information before making a purchase?
• A receiver-orientated view defines information as the reduction of uncertainty (Wersig 197473)
• Certain communication initiatives are better at eliciting information i.e, personal selling, and forms of direct marketing and direct response marketing
• Information through mutuality, sharing with participants i.e., impact of word of mouth communications, and consumers knowledge and interactions.
• Information is key to influencing and determining consumer choice decisions.
• How many ads were you exposed to during the last 24 hours from the following media?
• Internet Web sites
• How many ads can you recall from each of the above media?
• Positive Responses
• Ads have potential to be entertaining (45)
• Sit and watch ads (16)
• Negative Responses
• Get up and do something else (54)
• Get annoyed (52)
• Switch channels (40)
• Talk to others in the room (34)
• Turn down the sound on the TV (19)
• Use the computer (5)
• Source Credibility
• Source Attractiveness
• Source Power
• Refers to the extent that receivers perceive the source as able and willing to give an objective opinion.
• Occurs when the receiver identifies some type of relationship with the source and therefore adopts a similar position.
• This is said to be present when the source of a message is able to reward or punish.

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MARKETING COMMUNICATIONS

Jul 12, 2014

310 likes | 1.11k Views

MARKETING COMMUNICATIONS. Name Of the Student Name Of the University. OVERVIEW STRATEGIES OF INTEGRATED MARKETING. Education Entertainment Systems Messages Tools Activities Information. DEMOGRAPHICS OF CLIENT MARKET. Identifying the Target Audience. WHO? WHERE? WHAT? HOW MUCH?

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• public relations
• early growth plc stages
• integrated marketing
• interest affective
• impressions
• maturity persuading plc stages

Presentation Transcript

MARKETING COMMUNICATIONS Name Of the Student Name Of the University MARKETING COMMUNICATIONS

OVERVIEW STRATEGIES OF INTEGRATED MARKETING • Education • Entertainment • Systems • Messages • Tools • Activities • Information MARKETING COMMUNICATIONS

DEMOGRAPHICS OF CLIENT MARKET Identifying the Target Audience • WHO? • WHERE? • WHAT? • HOW MUCH? • FORM – CHANNEL – PERIOD OF TIME • WHAT WAS IT? Choice of Communication Channel Message Budget Communication program design Monitoring & Evaluation MARKETING COMMUNICATIONS

MARKETING CAMPAIGN TO TARGET AUDIENCE Brand’s Credibility & Visibility: • Beliefs, • Ideas, • Attitudes, • Advertisement, • Impressions & Actions - regarding a product MARKETING COMMUNICATIONS

DELIVERING MESSAGE TO PROMOTE CAMPAIGN • Message Source • Message Format • Message Criteria • Message Structure • Message Style • Message Content MARKETING COMMUNICATIONS

Informing Reminding Target Audience PLC Stages: Introduction Early Growth PLC Stages: Maturity Persuading PLC Stages: Growth Maturity GOALS AND TASKS OF PROMOTION MARKETING COMMUNICATIONS

Action Desire Conative (doing) Interest Affective (feeling) Attention Cognitive (thinking) THE “AIDA” CONCEPT MARKETING COMMUNICATIONS

FIVE FINGER STORY • Promotion • Personal Selling • Direct Marketing • PR & Publicity • Advertising MARKETING COMMUNICATIONS

CONCLUSION • Marketing Strategies • Marketing Communication • Public Relations • Advertising • Communication Techniques MARKETING COMMUNICATIONS

REFERENCES • John Egan (2007), Marketing Communications, British Library Catologing-in-Publication Data, ISBN = 1844801217. • David Po-Chedly (2001), Client Management Relationship, Human Resource Development Press, ISBN = 0874256372. MARKETING COMMUNICATIONS

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Communication PPT: Meaning, Types, Process, Importance

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Also See: Non Verbal Communication PPT

It involves not only expressing thoughts clearly but also actively listening to others. In today’s world, communication happens through various channels, including face-to-face conversations, phone calls, emails, and social media. Good communication skills are essential in both personal and professional life, helping to avoid misunderstandings and foster collaboration and connection.

Also See: Communication Skills PPT

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Corporate Communications, Marketing and Public Relations MA

Year of entry 2024, sign up for masters updates.

Receive the latest information on events, scholarships, important deadlines and subject information. Sign up now

Course overview

Global organisations are realising their corporate communications and marketing functions need to work closely to communicate with stakeholders, driving demand for graduates with a specialist skillset.

This innovative course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You’ll focus on stakeholder management, global strategic marketing, reputation management, media relations and social media.

Taught by academics who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections with senior figures working in the sector who regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Course highlights

This course is shaped by the Business School’s Global and Strategic Marketing Research Centre , one of the leading centres of research marketing in Europe.

This course is recognised by the Chartered Institute of Public Relations (CIPR) , the world's only Royal Chartered professional body for public relations practitioners. The CIPR works to set, maintain and advance standards in PR professional practice and this recognition is testament to the practical relevance of our course.

Learn from academics who bring their world-leading expertise to you in the classroom.

Develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market.

Learn in an inclusive international environment and graduate with a global perspective, able to collaborate with colleagues from all over the world.

Benefit from a full and varied programme of industry-experienced guest speakers who will share current trends and insight, helping you to connect your learning to developments and challenges in the industry.

Find out more about studying your Masters at Leeds University Business School .

Accreditation

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS .

Course details

This course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

Exploring the history and theory of corporate communications, you’ll study marketing areas such as global strategic marketing, research methods for marketing, consumer culture and digital PR. You’ll develop an understanding of how organisations manage their identities, marketing communications and public relations practices.

You’ll also benefit from a dedicated professional skills module, empowering you to develop essential skills for optimising employability and succeeding in the global business environment.

Choosing from a selection of optional modules, you’ll focus on a topic that matches your interests and career plans. You could study strategic priorities such as brand management or corporate social responsibility and sustainability, refine your persuasive writing and speechmaking skills, or learn how to manage change in an organisation. Alternatively, you could gain an understanding of marketing analytics, sales promotions or digital marketing.

The course culminates in a final dissertation, allowing you to demonstrate the knowledge and skills you’ve gained through detailed analysis of a specific topic. Two options are available – you can complete a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem. 

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read Corporate Communications, Marketing and Public Relations MA in the course catalogue

Year 1 compulsory modules

Year 1 optional modules (selection of typical options shown below)

(Select 15 credits)

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.

Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the school, your programme and modules.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.

This diversity enables you to develop a broad range of skills as preparation for professional life.

Entry requirements

A Bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general or non-business background; however we do not restrict entry for those who have previously studied marketing.

International qualifications

We accept a range of international equivalent qualifications .

English language requirements

IELTS 7.0 overall, with no less than 6.5 in any component.. For other English qualifications, read English language equivalent qualifications .

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks) .

We also offer online pre-sessionals alongside our on-campus pre-sessionals.  Find out more about our six week online pre-sessional .

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses .

How to apply

Application deadline:

We operate a staged admissions process for this course with selection deadlines throughout the year.

If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.

Please see our How to Apply page for full details and the application deadlines for each stage.

The ‘Apply’ link at the top of this page takes you to information on applying for taught programmes and to the University's online application system.

If you're unsure about the application process, contact the admissions team for help.

Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• Contact details for two academic references
• A personal statement
• An up-to-date CV
• Your approved English Language test* (if applicable)
• A letter of sponsorship, if you need one.

* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.

Read about visas, immigration and other information in International students . We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Admissions Policy 2025

This course is taught by

Leeds University Business School

Postgraduate Admissions Office

Email: [email protected] Telephone:

UK: £15,750 (Total)

International: £30,250 (Total)

Read more about paying fees and charges .

For fees information for international taught postgraduate students, read Masters fees .

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page .

Scholarships and financial support

We’re offering up to 50 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2024. These scholarships offer a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.

You do not have to submit a separate application for our Excellence Scholarships - you will be automatically considered when your course application is reviewed.

International Excellence Scholarships (International applicants)

Masters Excellence Scholarships (UK applicants)

Read more about Masters Funding and Scholarships

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. As a graduate of this course, you’ll have a rounded and reflective approach to communications strategy and practice.

Opportunities to participate in extracurricular activities will also build your teamwork, communication and employability skills to enhance your prospects after graduation.

Many graduates of this course become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Recently, our graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas. Some examples of job titles include Digital PR Executive, PR and Marketing Manager, Programmatic Executive, and Officer of Branding and Marketing.

Links with industry

A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.

Recent contributors include: Sainsburys , Creative Concern , Ikea UK & IE , Sustainly , Marks and Spencer , Holition , Search Laboratory , Edit , Rise at Seven and Brand 24 .

Careers support

Professional Development support will be provided as part of this course to help you achieve your career ambitions.

You’ll also benefit from the University’s Careers Service , where you can access a range of support to help you plan your career and make well-informed decisions, even after you graduate., where you can access a range of support to help you plan your career and make well-informed decisions, even after you graduate.

Read more about our careers and professional development support.

Related courses

Political communication ma, consumer analytics and marketing strategy msc, international marketing management msc, marketing management with advertising msc, student profile: vaibhavi ghosh.

By studying this integrated approach at Leeds, I knew I would acquire a holistic skill, enabling me to navigate the complex landscape of modern communication effectively. Vaibhavi Ghosh, MSc Corporate Communications, Marketing and Public Relations

The University of Chicago The Law School

Innovation clinic—significant achievements for 2023-24.

The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and venture capital communities enabled our students to cherry-pick the most interesting, pedagogically valuable assignments offered to them. Our focus on serving startups, rather than all small- to medium-sized businesses, and our specialization in the needs and considerations that these companies have, which differ substantially from the needs of more traditional small businesses, has proven to be a strong differentiator for the program both in terms of business development and prospective and current student interest, as has our further focus on tackling idiosyncratic, complex regulatory challenges for first-of-their kind startups. We are also beginning to enjoy more long-term relationships with clients who repeatedly engage us for multiple projects over the course of a year or more as their legal needs develop.

This year’s twelve students completed over twenty projects and represented clients in a very broad range of industries: mental health and wellbeing, content creation, medical education, biotech and drug discovery, chemistry, food and beverage, art, personal finance, renewable energy, fintech, consumer products and services, artificial intelligence (“AI”), and others. The matters that the students handled gave them an unparalleled view into the emerging companies and venture capital space, at a level of complexity and agency that most junior lawyers will not experience until several years into their careers.

Representative Engagements

While the Innovation Clinic’s engagements are highly confidential and cannot be described in detail, a high-level description of a representative sample of projects undertaken by the Innovation Clinic this year includes:

Transactional/Commercial Work

• A previous client developing a symptom-tracking wellness app for chronic disease sufferers engaged the Innovation Clinic again, this time to restructure its cap table by moving one founder’s interest in the company to a foreign holding company and subjecting the holding company to appropriate protections in favor of the startup.
• Another client with whom the Innovation Clinic had already worked several times engaged us for several new projects, including (1) restructuring their cap table and issuing equity to an additional, new founder, (2) drafting several different forms of license agreements that the company could use when generating content for the platform, covering situations in which the company would license existing content from other providers, jointly develop new content together with contractors or specialists that would then be jointly owned by all creators, or commission contractors to make content solely owned by the company, (3) drafting simple agreements for future equity (“Safes”) for the company to use in its seed stage fundraising round, and (4) drafting terms of service and a privacy policy for the platform.
• Yet another repeat client, an internet platform that supports independent artists by creating short films featuring the artists to promote their work and facilitates sales of the artists’ art through its platform, retained us this year to draft a form of independent contractor agreement that could be used when the company hires artists to be featured in content that the company’s Fortune 500 brand partners commission from the company, and to create capsule art collections that could be sold by these Fortune 500 brand partners in conjunction with the content promotion.
• We worked with a platform using AI to accelerate the Investigational New Drug (IND) approval and application process to draft a form of license agreement for use with its customers and an NDA for prospective investors.
• A novel personal finance platform for young, high-earning individuals engaged the Innovation Clinic to form an entity for the platform, including helping the founders to negotiate a deal among them with respect to roles and equity, terms that the equity would be subject to, and other post-incorporation matters, as well as to draft terms of service and a privacy policy for the platform.
• Students also formed an entity for a biotech therapeutics company founded by University of Chicago faculty members and an AI-powered legal billing management platform founded by University of Chicago students.
• A founder the Innovation Clinic had represented in connection with one venture engaged us on behalf of his other venture team to draft an equity incentive plan for the company as well as other required implementing documentation. His venture with which we previously worked also engaged us this year to draft Safes to be used with over twenty investors in a seed financing round.

More information regarding other types of transactional projects that we typically take on can be found here .

Regulatory Research and Advice

• A team of Innovation Clinic students invested a substantial portion of our regulatory time this year performing highly detailed and complicated research into public utilities laws of several states to advise a groundbreaking renewable energy technology company as to how its product might be regulated in these states and its clearest path to market. This project involved a review of not only the relevant state statutes but also an analysis of the interplay between state and federal statutes as it relates to public utilities law, the administrative codes of the relevant state executive branch agencies, and binding and non-binding administrative orders, decisions and guidance from such agencies in other contexts that could shed light on how such states would regulate this never-before-seen product that their laws clearly never contemplated could exist. The highly varied approach to utilities regulation in all states examined led to a nuanced set of analysis and recommendations for the client.
• In another significant research project, a separate team of Innovation Clinic students undertook a comprehensive review of all settlement orders and court decisions related to actions brought by the Consumer Financial Protection Bureau for violations of the prohibition on unfair, deceptive, or abusive acts and practices under the Consumer Financial Protection Act, as well as selected relevant settlement orders, court decisions, and other formal and informal guidance documents related to actions brought by the Federal Trade Commission for violations of the prohibition on unfair or deceptive acts or practices under Section 5 of the Federal Trade Commission Act, to assemble a playbook for a fintech company regarding compliance. This playbook, which distilled very complicated, voluminous legal decisions and concepts into a series of bullet points with clear, easy-to-follow rules and best practices, designed to be distributed to non-lawyers in many different facets of this business, covered all aspects of operations that could subject a company like this one to liability under the laws examined, including with respect to asset purchase transactions, marketing and consumer onboarding, usage of certain terms of art in advertising, disclosure requirements, fee structures, communications with customers, legal documentation requirements, customer service and support, debt collection practices, arrangements with third parties who act on the company’s behalf, and more.

Miscellaneous

• Last year’s students built upon the Innovation Clinic’s progress in shaping the rules promulgated by the Financial Crimes Enforcement Network (“FinCEN”) pursuant to the Corporate Transparency Act to create a client alert summarizing the final rule, its impact on startups, and what startups need to know in order to comply. When FinCEN issued additional guidance with respect to that final rule and changed portions of the final rule including timelines for compliance, this year’s students updated the alert, then distributed it to current and former clients to notify them of the need to comply. The final bulletin is available here .
• In furtherance of that work, additional Innovation Clinic students this year analyzed the impact of the final rule not just on the Innovation Clinic’s clients but also its impact on the Innovation Clinic, and how the Innovation Clinic should change its practices to ensure compliance and minimize risk to the Innovation Clinic. This also involved putting together a comprehensive filing guide for companies that are ready to file their certificates of incorporation to show them procedurally how to do so and explain the choices they must make during the filing process, so that the Innovation Clinic would not be involved in directing or controlling the filings and thus would not be considered a “company applicant” on any client’s Corporate Transparency Act filings with FinCEN.
• The Innovation Clinic also began producing thought leadership pieces regarding AI, leveraging our distinct and uniquely University of Chicago expertise in structuring early-stage companies and analyzing complex regulatory issues with a law and economics lens to add our voice to those speaking on this important topic. One student wrote about whether non-profits are really the most desirable form of entity for mitigating risks associated with AI development, and another team of students prepared an analysis of the EU’s AI Act, comparing it to the Executive Order on AI from President Biden, and recommended a path forward for an AI regulatory environment in the United States. Both pieces can be found here , with more to come!

Innovation Trek

Thanks to another generous gift from Douglas Clark, ’89, and managing partner of Wilson, Sonsini, Goodrich & Rosati, we were able to operationalize the second Innovation Trek over Spring Break 2024. The Innovation Trek provides University of Chicago Law School students with a rare opportunity to explore the innovation and venture capital ecosystem in its epicenter, Silicon Valley. The program enables participating students to learn from business and legal experts in a variety of different industries and roles within the ecosystem to see how the law and economics principles that students learn about in the classroom play out in the real world, and facilitates meaningful connections between alumni, students, and other speakers who are leaders in their fields. This year, we took twenty-three students (as opposed to twelve during the first Trek) and expanded the offering to include not just Innovation Clinic students but also interested students from our JD/MBA Program and Doctoroff Business Leadership Program. We also enjoyed four jam-packed days in Silicon Valley, expanding the trip from the two and a half days that we spent in the Bay Area during our 2022 Trek.

The substantive sessions of the Trek were varied and impactful, and enabled in no small part thanks to substantial contributions from numerous alumni of the Law School. Students were fortunate to visit Coinbase’s Mountain View headquarters to learn from legal leaders at the company on all things Coinbase, crypto, and in-house, Plug & Play Tech Center’s Sunnyvale location to learn more about its investment thesis and accelerator programming, and Google’s Moonshot Factory, X, where we heard from lawyers at a number of different Alphabet companies about their lives as in-house counsel and the varied roles that in-house lawyers can have. We were also hosted by Wilson, Sonsini, Goodrich & Rosati and Fenwick & West LLP where we held sessions featuring lawyers from those firms, alumni from within and outside of those firms, and non-lawyer industry experts on topics such as artificial intelligence, climate tech and renewables, intellectual property, biotech, investing in Silicon Valley, and growth stage companies, and general advice on career trajectories and strategies. We further held a young alumni roundtable, where our students got to speak with alumni who graduated in the past five years for intimate, candid discussions about life as junior associates. In total, our students heard from more than forty speakers, including over twenty University of Chicago alumni from various divisions.

The Trek didn’t stop with education, though. Throughout the week students also had the opportunity to network with speakers to learn more from them outside the confines of panel presentations and to grow their networks. We had a networking dinner with Kirkland & Ellis, a closing dinner with all Trek participants, and for the first time hosted an event for admitted students, Trek participants, and alumni to come together to share experiences and recruit the next generation of Law School students. Several speakers and students stayed in touch following the Trek, and this resulted not just in meaningful relationships but also in employment for some students who attended.

More information on the purposes of the Trek is available here , the full itinerary is available here , and one student participant’s story describing her reflections on and descriptions of her experience on the Trek is available here .

The Innovation Clinic is grateful to all of its clients for continuing to provide its students with challenging, high-quality legal work, and to the many alumni who engage with us for providing an irreplaceable client pipeline and for sharing their time and energy with our students. Our clients are breaking the mold and bringing innovations to market that will improve the lives of people around the world in numerous ways. We are glad to aid in their success in any way that we can. We look forward to another productive year in 2024-2025!