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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

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This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

• Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

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What does a market research analyst do?

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What is a Market Research Analyst?

A market research analyst specializes in studying market conditions to identify potential sales opportunities for a product or service. They collect and analyze data on consumers' preferences, buying habits, and economic trends to help companies make informed decisions about their products and marketing strategies.

Market research analysts employ a variety of techniques, including surveys, interviews, focus groups, and statistical analysis, to gather relevant data. By evaluating market trends and consumer behavior, they provide valuable insights to businesses, enabling them to understand their target audience better and anticipate changes in demand. These professionals play an important role in shaping marketing campaigns, product development, and overall business strategies, ensuring that companies stay competitive in the market.

What does a Market Research Analyst do?

Duties and Responsibilities Market research analysts play a vital role in helping companies understand market trends, consumer behavior, and competitive landscapes. Their duties and responsibilities encompass a wide range of tasks aimed at gathering and analyzing data to provide actionable insights for strategic decision-making. Here are the key duties and responsibilities of a market research analyst:

• Data Collection: Market research analysts collect data through various methods such as surveys, interviews, questionnaires, and focus groups. They may also use tools to gather data from social media, online platforms, and public records.
• Data Analysis: Analysts use statistical software and techniques to analyze collected data. They interpret numerical data and transform it into meaningful insights, identifying patterns, trends, and correlations.
• Market Trends Analysis: Analysts study market trends, including consumer preferences, buying behaviors, and economic indicators. They assess the potential demand for products or services, helping businesses anticipate market changes.
• Competitor Analysis: Market research analysts analyze competitors' strategies, products, and market positioning. They identify strengths and weaknesses, providing companies with a competitive advantage by understanding the market landscape.
• Consumer Behavior Research: Analysts delve into consumer motivations, perceptions, and preferences. They evaluate factors influencing purchasing decisions, allowing businesses to tailor their products and marketing strategies to target audiences effectively.
• Report Generation: Analysts prepare detailed reports and presentations summarizing research findings. These reports often include visualizations such as charts and graphs to communicate complex data in a clear and understandable manner.
• Strategic Recommendations: Based on their analyses, market research analysts provide strategic recommendations to businesses. They offer insights on product development, pricing strategies, marketing campaigns, and market entry or expansion plans.
• Client Consultation: In consultancy roles, market research analysts engage with clients to understand their research needs. They design research methodologies, present findings, and offer actionable insights tailored to specific client objectives.
• Industry Analysis: Analysts assess broader industry trends, regulations, and technological advancements. They evaluate how these factors impact the market and provide industry-specific insights to businesses operating within that sector.

Types of Market Research Analysts Market research analysts can specialize in various fields and industries, each requiring unique skills and expertise. Here are some common types of market research analysts based on their areas of specialization:

• Consumer Market Research Analysts: These analysts focus on understanding consumer behavior, preferences, and buying patterns. They conduct surveys, interviews, and observational studies to gather insights into consumers' attitudes toward products and services.
• Product Market Research Analysts: Product-focused analysts research specific products or services to assess market demand, pricing strategies, and potential improvements. They analyze existing products, evaluate competitors, and identify opportunities for product enhancements.
• Advertising and Marketing Research Analysts: Analysts in this category study the effectiveness of advertising and marketing campaigns. They assess consumer responses to advertisements, analyze market trends, and provide recommendations for optimizing marketing strategies.
• Social and Opinion Research Analysts: These analysts focus on public opinion and social issues. They conduct surveys and polls to gather data on public attitudes, political preferences, social behaviors, and cultural trends. Their findings are often used by governments, nonprofits, and advocacy groups.
• Financial Market Research Analysts: Financial analysts specializing in market research assess financial markets, stocks, bonds, commodities, and investment opportunities. They analyze market trends, economic indicators, and company financial statements to provide insights to investors and financial institutions.
• Healthcare Market Research Analysts: Analysts in the healthcare sector study market trends related to pharmaceuticals, medical devices, healthcare services, and patient preferences. They analyze healthcare data to assist pharmaceutical companies, hospitals, and healthcare providers in making strategic decisions.
• Technology Market Research Analysts: Technology analysts research trends in the technology industry, including software, hardware, and emerging technologies. They assess consumer demand, competitor products, and industry innovations to provide insights for technology companies.
• International Market Research Analysts: Analysts specializing in international markets assess global market trends, cultural differences, and regulatory environments. They provide insights to companies looking to expand their operations internationally, helping them adapt their products and marketing strategies to different regions.
• Environmental Market Research Analysts: These analysts study market trends related to environmental issues, sustainable products, and green technologies. They assess consumer attitudes toward eco-friendly products and help businesses develop environmentally conscious strategies.
• Real Estate Market Research Analysts: Analysts in this field study real estate market trends, property values, and consumer preferences. They analyze data related to housing markets, commercial real estate, and property development to assist real estate agencies, developers, and investors.

Are you suited to be a market research analyst?

Market research analysts have distinct personalities . They tend to be investigative individuals, which means they’re intellectual, introspective, and inquisitive. They are curious, methodical, rational, analytical, and logical. Some of them are also enterprising, meaning they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic.

Does this sound like you? Take our free career test to find out if market research analyst is one of your top career matches.

What is the workplace of a Market Research Analyst like?

The workplace of a market research analyst is diverse and can vary based on the industry, the specific focus of research, and the type of organization they work for. Market research analysts are employed in various sectors, including market research firms, advertising agencies, consulting companies, corporate organizations, government agencies, and non-profit organizations. Here's an overview of what the workplace environment for a market research analyst might entail:

Office Environment: Market research analysts typically spend a significant amount of time in office settings, especially during tasks related to data analysis, report generation, and client consultations. In these environments, they work with computers, utilizing specialized software for data analysis, statistical modeling, and creating visually appealing presentations. Offices are often equipped with the necessary tools and technology to conduct research, such as survey software, databases, and communication systems.

Client Meetings and Consultations: Market research analysts frequently engage with clients to understand their research needs and present findings. These meetings can occur both in the analyst's office and at the client's location. During these consultations, analysts discuss research methodologies, data collection strategies, and the interpretation of results. Effective communication skills are crucial as analysts need to convey complex data and insights in a clear and understandable manner.

Fieldwork and Data Collection: Depending on the nature of the research project, market research analysts might conduct fieldwork to gather primary data. This could involve organizing focus group discussions, conducting surveys, or interviewing respondents. Fieldwork allows analysts to interact directly with consumers or participants, providing valuable qualitative insights that complement quantitative data.

Collaboration and Teamwork: Market research projects often require collaboration among a team of researchers, data analysts, and sometimes specialists from other disciplines. Analysts work closely with colleagues to design research studies, collect and analyze data, and develop comprehensive reports. Teamwork is essential for brainstorming ideas, validating research methodologies, and ensuring the accuracy of findings.

Remote Work and Flexibility: In recent years, the workplace of market research analysts has increasingly embraced remote work options, allowing professionals to work from home or other locations. This flexibility is particularly beneficial during data analysis and report writing stages, where analysts can focus on tasks without the distractions of a busy office environment. Remote work also enables collaboration through virtual meetings and communication tools.

Travel: For market research analysts involved in projects that require on-site data collection or client meetings, travel might be a component of their work. Analysts may need to visit focus group locations, attend industry conferences, or meet with clients in different cities or countries.

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Market Research Analyst Job Description

Market research analyst duties & responsibilities.

To write an effective market research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included market research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research Analyst

List any licenses or certifications required by the position: PMP, MACC, GIS

Education for Market Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the market research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Economics, Statistics, Psychology, Education, Business/Administration, Social Sciences, Finance, Mathematics

Skills for Market Research Analyst

Desired skills for market research analyst include:

Desired experience for market research analyst includes:

Market Research Analyst Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Conduct research to build detailed profiles of existing and target customers
• Conduct research to assess candidate target markets, including estimating market size and identifying key market traits, drivers, challenges and opportunities
• Perform analysis to identify customer and market trends
• Plan and conduct secondary market research on the company's competitors across market segments
• Collaborate to develop market research plans and approaches to answer specific business challenges
• Plan and lead strategic opportunity analysis and market research activities for the global pharmaceutical and OTC businesses
• Conduct ad-hoc secondary market research
• Provide analysis of sales and volume data for specific customers, products, and categories
• Perform other ad hoc analysis and present findings to senior management as required
• Maintain accountability on behalf of Global Dealer Learning to provide dealers and districts with project/program deliverables
• Minimum of 3 years market research experience on the vendor side
• Minimum of 3 years advanced analytics experience
• Conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC)
• Salford Systems Predictive Modeler Suite
• Expertise in quantitative research (web, phone and mail) and qualitative research (in person/online focus groups and in-depth interviews), including survey design, data analysis and interpretation, report writing
• Develop report packages based on internal demand that maximize relevance and usage, and minimize customization
• Look for opportunities to standardize and systematize reporting across the group, including the use of technology to reach our target audience
• Create efficiencies in recurring report processes through the advanced use of research tools such as custom screens and filters
• Seek user feedback regularly in order to further enhance report specs
• Play a supporting role in larger, more complex projects and may have to take a leading role in smaller, less complex projects
• Provide input and perspective on product and market research availability as it pertains to specific initiatives
• Fulfill ad hoc product and market inquiries submitted to group mailbox
• Run quantitative reports from syndicated research, including reach and frequencies
• Provide analysis of qualitative profile and product usage
• Run share shift analysis to show benefits of network radio
• Well developed knowledge of a wide range of custom market research methodologies and techniques especially in the area of customer satisfaction/loyalty research, brand awareness/usage and new product development
• Minimum of five years experience in market research
• BA/BS, preferably in Customer Research or Marketing
• 4+ years of work experience in business environment, experience in customer insights and/or retail is a plus
• 2-4 years of progress towards a degree in Marketing
• Fall 2015 Internship
• Imputes key data for department’s computer files and library archives
• Ensures purchase orders are established with contracted vendor fielding the test and works with our finance teams to assure payment is made accordingly
• Monitors digital and TV feedback thru social sources (Facebook, Google, et al) to see how findings from those outlets are similar or different from what was reported in research testing
• Communicates with contracted research vendors to set sample specifications on outgoing tests, design and develop questionnaires, and provides norms to establish benchmarks using internal historical databases
• Works closely with our production teams and filmmakers to review all aspects of the test screening process to make sure everyone is on the same page
• Works with distribution and sales branch to select proper theater venue, and book security to protect the film with protocols established by our anti-piracy unit
• Incorporates information on test screening details in our internal status report
• Monitors guest list and makes arrangements with contracted vendor if VIP's in attendance require special handling
• Establishes deliverables of who will receive toplines and a set of the questionnaires when the test screening has concluded
• Transcribes focus groups feedback, reviews data files, and reads completed questionnaires to pen concise analysis of the findings, which may be disseminated to production, filmmakers and possibly select marketing and distribution personnel
• Bachelor’s degree (Master’s preferred) in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
• Bachelor's Degree in Business Administration/Management, Economics, Finance, Math, Information Sciences, Biology/Biological Sciences, Chemistry, Health/Nutrition, Marketing, Engineering, or a health-related field
• Ability to synthesize data/information and derive useful themes and trends within the business
• An energetic and enthusiastic team player, with ability to develop strong partnerships within the COE and across core banner partners
• Any experience with media research and software programs including Nielsen Audio, Scarborough, GfK/MRI, AdSpender, ACT1 and Strata is a plus
• Genuine interest in the broadcast media industry
• Knowledge of or experience working in higher education, or market research positions in other industries
• Manages Projects - detailing and guiding project structure to in-market execution
• Uses both primary and secondary research to develop, analyze, synthesize and communicate actionable insights to key stakeholders
• Assists with supporting, developing, communicating, and implementing the strategic direction of the Consumer Research team
• Proactively mine/analyze available data sources to further our team’s understanding of the business/market, develop hypotheses and identify insight
• Create the 'story' to facilitate communication of relevant results
• Closely interact and consult with relevant business teams to ensure objectives, data collection and analysis support key priorities
• Support the Market Research Manager to help manage external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
• Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs
• Participate in study design meetings with project team and/or clients
• Proven competency in managing and administering a learning management system
• Extensive experience in event contract management with hotels and facilities
• Possess high quality human relations and communication skills to handle upper-level dealer management engagement
• Thorough knowledge of company products, product applications or invoicing programs
• 3 to 5 years of job-related experience within dealer development and learning
• Experience with international dealers and training events
• Handling the details of implementing and managing all phases of market research and strategic communications projects
• Conducting analysis of research studies and creating coherent presentations to help drive strategy and planning
• Devise and evaluate methods for collecting data such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews
• Conduct research and develop strategies that brief marketing team regarding product launch plan
• Conduct post launch research that brief Acura product planning and marketing teams
• Conduct research and analysis to provide business and market insight
• Understand regional power market dynamics
• Learn load forecasting methods and perform annual regional load forecast using MetrixND
• Act as an internal consultant to the business - successful candidate must be self-motivated to learn new subjects and clearly articulate key concepts
• Develop visually compelling presentations with content rich material and with backup data/analysis for use by colleagues and senior leadership
• CFA/MBA or progress towards a CFA/MBA is preferred but not necessary
• The ability to build organized, concise, and transferable models in Excel is required
• Experience in working with various marketing research databases and software systems is preferred
• The ability to work in both a team environment and independently is important
• Minimum of a Bachelor's Degree in Business with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
• Entry level position - prior internships in the media arena required

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Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

Trusted by leading brands and startups

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

Work cross-functionally to build relevant primary research collection tools for customers

• Consumers: Demographics, buying habits, needs, and price points
• Competitors: Pricing structures, current tactics, and sales channels

Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

Consistently exercise independent judgement and discretion in research matters

• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends

Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

Attend {{weekly sales meetings}} and present your research

Build out internal communication channels to keep the wider business updated with market news

Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

2-5 years of direct experience within similar roles

• Statistical software packages: {{SPSS, SAS, R or Stata}}
• Database manipulation {{SQL}} and CRM management
• Advanced data visualization methods: {{Tableau, Business Objects}}

A natural curiosity and a “big picture” mentality

Excellent spoken and written communication and the tenacity to hold an argument

• Ability to collaborate cross-functionally, with people of all levels

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Why Music Royalties Are an Attractive Asset Class

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How to hire market research analysts.

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

Hire a Top Market Research Analyst Now

Top companies, startups, management consulting, and private equity firms hire freelance Marketing Research consultants from Toptal for their most strategic marketing research initiatives.

Marcello Sasso

Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.

Alex is a business intelligence and customer insight expert who helped raise over $200 million in funding as VP of marketing and sales at a venture-backed startup which eventually went public. He has broad experience developing business plans, market research, product development and deployment in mobile telecoms, advertising, and digital collaboration platforms. Alex loves freelancing because of the freedom and opportunity to cooperate on exciting projects worldwide and across industries.

Vincent Grandjean

Vincent has experience as a management consultant, entrepreneur, and general manager. After his first assignments in Europe, he gained extensive knowledge of emerging markets in North Africa and the Middle East. His primary skills include market research, market entry strategy, business planning, organization restructuring, controlling, and performance management. Vincent has carried out projects in numerous contexts but specializes in consumer packaged goods (CPG) and industrial sectors.

Discover More Market Research Analysts in the Toptal Network

Toptal Connects the Top 3% of Freelance Talent All Over The World.

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Market Research Analyst

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts typically do the following:

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert data and findings into tables, graphs, and written reports
• Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company’s position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 792,500 jobs in 2021. The largest employers of market research analysts were as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The  Insights Association  offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research. 

Market research analysts typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a market research analyst, you can take a career test to measure your interests.

Market research analysts should also possess the following specific qualities:

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. Market research analysts must assess all available information to determine what marketing strategy would work best for a company.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

In May 2021, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

For more information about market research analysts, visit

Insights Association

For resources and information about qualitative research, visit

Qualitative Research Consultants Association  (QRCA)

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

I would like to cite this page for a report. Who is the author?

There is no published author for this page. Please use citation guidelines for webpages without an author available. 

I think I have found an error or inaccurate information on this page. Who should I contact?

This information is taken directly from the Occupational Outlook Handbook published by the US Bureau of Labor Statistics. Truity does not editorialize the information, including changing information that our readers believe is inaccurate, because we consider the BLS to be the authority on occupational information. However, if you would like to correct a typo or other technical error, you can reach us at [email protected] .

I am not sure if this career is right for me. How can I decide?

There are many excellent tools available that will allow you to measure your interests, profile your personality, and match these traits with appropriate careers. On this site, you can take the Career Personality Profiler assessment, the Holland Code assessment, or the Photo Career Quiz .

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Market Research Analysts

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Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 681,900 marketing research analysts employed in the United States.

Salary Range

Minimum Education Level

Certification/License

Problem-Solving

Manager of a Branch Office for a Large Private Research Firm

Assistant Manager

Marketing Research Analyst

Junior Analyst or Research Assistant

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Market Research Analysts and Marketing Specialists 13-1161.00 Bright Outlook Updated 2024

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Sample of reported job titles: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

Also see: Search Marketing Strategists

See the easy-read overview for Market Research Analysts & Marketing Specialists at My Next Move

See the easy-read overview for market research analysts & marketing specialists at my next move for veterans, ver la perspectiva general fácil de leer para analistas de investigación de mercado y especialistas en mercadeo en mi próximo paso, occupation-specific information, technology skills, occupational requirements, work activities, detailed work activities, work context, experience requirements, training & credentials.

• Apprenticeship

Worker Requirements

Worker characteristics, work values, work styles, workforce characteristics.

• Wages & Employment
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More Information

Related occupations, professional associations.

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Related occupations
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Related occupations
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Related occupations
• Measure and assess customer and employee satisfaction. Related occupations
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Related occupations
• Measure the effectiveness of marketing, advertising, and communications programs and strategies. Related occupations
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• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Related occupations
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• Categorization or classification software — Map Maker Related occupations
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• Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. Related occupations
• Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. Related occupations
• Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used. Related occupations
• Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. Related occupations
• Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. Related occupations
• Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems. Related occupations
• Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work. Related occupations
• Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. Related occupations
• Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. Related occupations
• Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. Related occupations
• Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job. Related occupations
• Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them. Related occupations
• Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Related occupations
• Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. Related occupations
• Providing Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. Related occupations
• Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. Related occupations
• Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions. Related occupations
• Judging the Qualities of Objects, Services, or People — Assessing the value, importance, or quality of things or people. Related occupations
• Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks. Related occupations
• Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others. Related occupations
• Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money. Related occupations
• Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members. Related occupations
• Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity. Related occupations
• Monitoring Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. Related occupations
• Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. Related occupations
• Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. Related occupations
• Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. Related occupations
• Prepare research reports. Related occupations
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• Conduct surveys in organizations. Related occupations
• Establish business management methods. Related occupations
• Measure effectiveness of business strategies or practices. Related occupations
• Analyze market conditions or trends. Related occupations
• Gather organizational performance information. Related occupations
• Analyze industry trends. Related occupations
• Monitor business indicators. Related occupations
• Discuss business strategies, practices, or policies with managers. Related occupations
• Supervise employees. Related occupations
• Develop business or market strategies. Related occupations
• Electronic Mail — 100% responded “Every day.” Related occupations
• Spend Time Sitting — 65% responded “Continually or almost continually.” Related occupations
• Telephone — 70% responded “Every day.” Related occupations
• Freedom to Make Decisions — 57% responded “A lot of freedom.” Related occupations
• Importance of Being Exact or Accurate — 57% responded “Extremely important.” Related occupations
• Duration of Typical Work Week — 70% responded “More than 40 hours.” Related occupations
• Structured versus Unstructured Work — 43% responded “A lot of freedom.” Related occupations
• Contact With Others — 43% responded “Constant contact with others.” Related occupations
• Face-to-Face Discussions — 52% responded “Every day.” Related occupations
• Indoors, Environmentally Controlled — 61% responded “Every day.” Related occupations
• Time Pressure — 43% responded “Once a week or more but not every day.” Related occupations
• Work With Work Group or Team — 43% responded “Very important.” Related occupations
• Letters and Memos — 39% responded “Every day.” Related occupations
• Impact of Decisions on Co-workers or Company Results — 39% responded “Important results.” Related occupations
• Deal With External Customers — 30% responded “Extremely important.” Related occupations
• Coordinate or Lead Others — 35% responded “Very important.” Related occupations
• Frequency of Decision Making — 36% responded “Once a month or more but not every week.” Related occupations
• Level of Competition — 35% responded “Moderately competitive.” Related occupations
• Responsibility for Outcomes and Results — 35% responded “Limited responsibility.” Related occupations

Apprenticeship Opportunities

Example apprenticeship titles for this occupation:

• Government Business Development Specialist

Specific title(s) listed above are vetted by industry and approved by the U.S. Department of Labor for use in a Registered Apprenticeship Program.

• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. Related occupations
• Reading Comprehension — Understanding written sentences and paragraphs in work-related documents. Related occupations
• Writing — Communicating effectively in writing as appropriate for the needs of the audience. Related occupations
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Related occupations
• Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. Related occupations
• Speaking — Talking to others to convey information effectively. Related occupations
• Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. Related occupations
• Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making. Related occupations
• Mathematics — Using mathematics to solve problems. Related occupations
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. Related occupations
• Persuasion — Persuading others to change their minds or behavior. Related occupations
• Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do. Related occupations
• Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. Related occupations
• Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. Related occupations
• Coordination — Adjusting actions in relation to others' actions. Related occupations
• Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. Related occupations
• Time Management — Managing one's own time and the time of others. Related occupations
• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Related occupations
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Related occupations
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Related occupations
• Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. Related occupations
• Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. Related occupations
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Related occupations
• Administrative — Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology. Related occupations
• Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. Related occupations
• Sociology and Anthropology — Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins. Related occupations
• Psychology — Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders. Related occupations
• Economics and Accounting — Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data. Related occupations

How much education does a new hire need to perform a job in this occupation? Respondents said:

• 57%   responded: Bachelor’s degree required
• 39%   responded: Master’s degree required
• 4%   responded: Post-baccalaureate certificate required more info
• Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). Related occupations
• Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. Related occupations
• Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). Related occupations
• Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. Related occupations
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand. Related occupations
• Written Comprehension — The ability to read and understand information and ideas presented in writing. Related occupations
• Written Expression — The ability to communicate information and ideas in writing so others will understand. Related occupations
• Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). Related occupations
• Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways. Related occupations
• Speech Clarity — The ability to speak clearly so others can understand you. Related occupations
• Near Vision — The ability to see details at close range (within a few feet of the observer). Related occupations
• Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem. Related occupations
• Mathematical Reasoning — The ability to choose the right mathematical methods or formulas to solve a problem. Related occupations
• Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. Related occupations
• Speech Recognition — The ability to identify and understand the speech of another person. Related occupations
• Number Facility — The ability to add, subtract, multiply, or divide quickly and correctly. Related occupations
• Flexibility of Closure — The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material. Related occupations
• Enterprising — Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law. Related occupations
• Conventional — Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources. Related occupations
• Investigative — Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service. Related occupations
• Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. Related occupations
• Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. Related occupations
• Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical. Related occupations
• Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems. Related occupations
• Attention to Detail — Job requires being careful about detail and thorough in completing work tasks. Related occupations
• Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations. Related occupations
• Integrity — Job requires being honest and ethical. Related occupations
• Initiative — Job requires a willingness to take on responsibilities and challenges. Related occupations
• Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace. Related occupations
• Persistence — Job requires persistence in the face of obstacles. Related occupations
• Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. Related occupations
• Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. Related occupations
• Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. Related occupations
• Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high-stress situations. Related occupations
• Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. Related occupations
• Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction. Related occupations
• Self-Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. Related occupations
• Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. Related occupations

Wages & Employment Trends

Source: Bureau of Labor Statistics 2023 wage data external site and 2022-2032 employment projections external site . “Projected growth” represents the estimated change in total employment over the projections period (2022-2032). “Projected job openings” represent openings due to growth and replacement.

Job Openings on the Web

• 11-2011.00 Advertising and Promotions Managers
• 41-3011.00 Advertising Sales Agents
• 11-2022.00 Sales Managers

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

Actively assisted with the O*NET data collection, helping to identify occupational experts who can be surveyed about their work in the occupation.

• American Association for Public Opinion Research external site
• American Bankers Association external site
• American Marketing Association external site
• Association of Independent Information Professionals external site
• ESOMAR external site
• Insights Association external site
• News Media Alliance external site
• Qualitative Research Consultants Association external site
• Special Libraries Association external site
• Strategic and Competitive Intelligence Professionals external site
• The Advertising Research Foundation external site

What Does a Market Research Analyst Do?

Learn About the Salary, Required Skills, & More

The Balance / Theresa Chiechi 

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Market Research Analyst Salary

• Education, Training & Certification
• Skills & Competencies

Job Outlook

Work environment, work schedule, comparing similar jobs.

Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. Others work directly for employers as part of a marketing team at consumer and product firms.

Approximately 738,000 people worked as market research analysts in the U.S. in 2020.

Market Research Analyst Duties & Responsibilities

Market analysts' responsibilities can depend somewhat on the employer, but they're largely similar:

• Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
• Analyze data using statistical software.
• Interpret the data they've collected, ​organizing this information into statistical tables and reports.
• Present their findings to executives and clients through charts, graphs, and other visual means to help them make ​better-informed decisions about product introductions, modifications, and marketing campaigns. 
• Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
• Measure effectiveness of marketing programs and strategies.

The industries that most frequently employ market research analysts include management, science, technical consulting services, computer systems design services, and advertising/public relations services.

Salaries can vary depending upon employer and industry. Those who work in the publishing industry tend to be the highest paid, but only marginally over those in company management.

• Median Annual Salary: $65,810
• Top 10% Annual Salary: More than $127,410
• Bottom 10% Annual Salary: Less than $33,80

Education, Training & Certification

Advanced education and certification can help land a job in this occupation.

• Education: Market research analysts typically have at least a bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, communications, or a related field. An  MBA  or other advanced education isn't required, but it's usually desired for leadership positions.
• Certification: Certifications are voluntary but strongly recommended because they help demonstrate professional competency.

The  Marketing Research Association  provides training and certification to those who qualify. 

Market Research Analyst Skills & Competencies

Some qualities and acquired skills will help you succeed at becoming a market research analyst.

• Computer skills: Experience with Microsoft PowerPoint and Word, as well as statistical software platforms such as SPSS, WinCross, SAS, and Market Sight, can help with sorting data, as well as creating visual results and trends.
• Math and analytical skills: These are essential for analyzing research data.
• Confidence : You should be comfortable speaking in front of strangers and presenting results to internal team members and management.
• Multitasking capability : You should be able to manage multiple projects with a quick turnaround.
• Interpersonal skills: You'll need an ability to work well with all levels of management, internal staff, clients, and vendors.

According to the U.S. Bureau of Labor Statistics, opportunities for market research analysts are expected to grow by 18% from 2016 through 2029, which is much faster than the average for all occupations.

Trends toward using data to understand consumer preferences for products and services and to target marketing to specific consumer niches are chiefly responsible for this projected growth.

This is a diversified position that can require working alone or with a team at any given time. You'll be working with people with a wide variety of skills and talents.

This is a full-time job, normally during regular business hours. Some overtime can be required due to looming deadlines and business volume.

How to Get the Job

LEARN AND APPLY:

The Insights Association has job listings, a networking portal, and it offers a certification program that can add immeasurably to your resume. Also check the top job boards for available positions.

DRAFT THE PERFECT RESUME:

Your resume is your first introduction to a prospective employer, and a good one can't be overrated. Learn tips and techniques for making yours perfect.

INCLUDE RELEVANT SKILLS IN YOUR COVER LETTER:

If the job requests a  cover letter , use two to three short paragraphs to describe past projects where you successfully performed market research.

Here's the estimated annual earning for similar occupations.

• Cost estimator : $66,610
• Economist : $108,350
• Public relations specialist : $62,810
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Market Research Analyst Job Description

A template to quickly document the role and responsibilities for this position.

• Estimated time required: 2 hours
• Skills required: Business writing

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Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

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Market Research Analyst

Job description overview.

A Market Research Analyst job description involves studying market conditions to help businesses understand what customers want and need. They gather data on consumer behaviors, trends, and preferences, analyze it, and then share their findings with their team. The Analyst helps businesses make strategic and informed decisions by identifying opportunities or threats in the market. 

On a typical day, the Analyst may use tools such as surveys, focus groups, and questionnaires to collect data from customers. They analyze this data to identify trends, patterns, and insights that can be used to develop marketing strategies that drive sales. They also create reports to share their findings with their team, as well as clients or stakeholders. 

To become a Market Research Analyst, a Bachelor’s degree in market research, statistics, business administration, or a related field is required. The Analyst should also have strong critical thinking, analytical, and communication skills. They should be able to work in a fast-paced environment and have excellent attention to detail.

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Table of contents, job duties and responsibilities.

• Collect and analyze data on market trends and competitors

• Develop surveys and questionnaires to gather feedback from customers

• Use statistical software to analyze and interpret data 

• Present findings and recommendations to management 

• Monitor and report on the effectiveness of marketing campaigns 

• Identify potential target markets and develop strategies to reach them 

• Collaborate with other departments, such as sales and product development 

• Stay current on industry trends and developments 

• Conduct focus groups and interviews with customers and stakeholders 

• Maintain a database of market research findings for future reference.

Experience and Education Requirements

If you want to become a Market Research Analyst in the Marketing industry, you'll need both education and experience. Usually, employers require a Bachelor's degree in marketing, statistics, or a related field. But having a Master's degree can give you an edge over other candidates. In addition to formal education, employers also look for candidates who have experience working in the field. You can gain experience through internships, volunteering, or working part-time jobs in market research. It's also helpful to have skills in data analysis, communication, and critical thinking. So, if you're interested in a career as a Market Research Analyst, start by getting the education and experience you need to succeed.

Salary Range

The average salary range for a Market Research Analyst in the Marketing industry in the United States is between $45,000 to $85,000 annually. However, this can vary depending on the location, experience level, and company size. For example, in San Francisco, the salary range can be higher, averaging around $65,000 to $130,000 due to the higher cost of living. In contrast, in smaller cities, the range may be lower, averaging around $40,000 to $70,000. Good data for other countries is limited, but in Canada, the range is around CAD $40,000 to $75,000. These figures are based on data from Glassdoor and Payscale.

• Payscale 
• SalaryExpert

Career Outlook

If you're interested in becoming a Market Research Analyst, you'll be happy to know that the job outlook for this field is positive. According to the United States Bureau of Labor Statistics, job growth for market research analysts is projected to be 18% from 2019 to 2029. This is much faster than the average for all occupations. 

This growth is attributed to the increasing demand for data analysis to inform business decisions. As companies become more data-focused, there will be a need for skilled analysts to handle this information. Market Research Analysts help businesses to identify market trends, understand customer behavior, and assess competition. Their valuable insights help companies to make informed decisions and stay ahead of their competitors.

Overall, the outlook for Market Research Analysts is promising. If you're interested in this career path, it's worth considering further education and training to set yourself apart from other job applicants.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Analyst do?

A: As a Market Research Analyst, you collect and analyze data about target markets for products and services.

Q: What are the necessary qualifications for this job?

A: Generally, you'll need a bachelor's degree in marketing, statistics, or a related field, as well as knowledge of statistical analysis software.

Q: What skills are essential for this role?

A: Strong analytical skills, knowledge of data analysis software, and advanced communication skills are crucial for a Market Research Analyst.

Q: What types of companies employ Market Research Analysts?

A: Companies in various industries, including healthcare, finance, and consumer goods, employ Market Research Analysts to gain insights into target markets and improve their products and services.

Q: What kind of salary can you expect as a Market Research Analyst?

A: As of 2021, the average annual salary for a Market Research Analyst was around $67,000, though this can vary based on company size, location, and experience level.

Job Descriptions:

Field marketing manager, marketing planning manager, influencer marketing manager, marketing copywriter, sales director.

Market Research Analyst Job Description

Market research analyst: role overview, market research analyst job description template, your responsibilities.

• Conducting research and analyzing data to identify market trends, consumer behavior, and competitor activity.
• Developing and implementing research methodologies and data collection techniques.
• Creating and delivering insightful reports and presentations that effectively communicate research findings and recommendations.
• Collaborating with cross-functional teams to identify research needs and develop strategies that support business objectives.
• Managing research projects from start to finish, ensuring deadlines are met and budgets are adhered to.
• Staying up-to-date with industry trends and best practices in market research and analysis.
• Presenting research findings to senior management and other stakeholders, including both written reports and oral presentations.
• Working with external vendors and partners to conduct research and gather data.
• Identifying opportunities for new product development, market expansion, and customer acquisition.
• Providing insights that support marketing, product development, and sales strategies.

Requirements

• 3 years experience in market research analysis
• Expert in data analysis and interpretation
• Proficient in statistical software such as SPSS
• Skilled in conducting market research studies
• Experience in creating and administering surveys
• Excellent written and verbal communication skills
• Strong attention to detail and accuracy
• Ability to work independently and meet deadlines
• Experience in competitor analysis and forecasting
• Knowledge of industry trends and market dynamics

Frequently asked questions

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Market Research Analyst Interview Questions

The most important interview questions for Market Research Analysts, and how to answer them

Getting Started as a Market Research Analyst

• What is a Market Research Analyst
• How to Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

Interviewing as a Market Research Analyst

Types of questions to expect in a market research analyst interview, behavioral questions, technical and analytical questions, case study and scenario-based questions, industry-specific questions, communication and presentation questions, preparing for a market research analyst interview, how to do interview prep as a market research analyst.

• Understand the Company and Its Market: Research the company's industry, target market, and competitors. This knowledge shows your interest and ability to think strategically about their market position.
• Review Key Market Research Methodologies: Be well-versed in popular research methodologies, such as qualitative and quantitative research, surveys, focus groups, and data analysis techniques.
• Practice Behavioral and Analytical Questions: Prepare for behavioral questions by reflecting on your past experiences and practice answering analytical questions to demonstrate your problem-solving and data interpretation skills.
• Brush Up on Technical Skills: Ensure your technical knowledge is up to date, especially in areas like statistical software (e.g., SPSS, SAS), data visualization tools (e.g., Tableau, Power BI), and Excel.
• Prepare Your Own Questions: Develop thoughtful questions to ask the interviewer. This shows your eagerness to learn more about the role, the company's research processes, and how you can contribute to their success.
• Mock Interviews: Conduct mock interviews with a mentor or peer to get feedback and improve your interview skills. Focus on articulating your thought process and how you derive insights from data.

Stay Organized with Interview Tracking

Market Research Analyst Interview Questions and Answers

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Market Research Analyst Job Title Guide

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Start Your Market Research Analyst Career with Teal

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LAB RESEARCH ANALYST I

Durham, NC, US, 27710

School of Medicine

Established in 1930, Duke University School of Medicine is the youngest of the nation's top medical schools. Ranked sixth among medical schools in the nation, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where interdisciplinary collaboration is embraced and great ideas accelerate translation of fundamental scientific discoveries to improve human health locally and around the globe. Composed of more than 2,600 faculty physicians and researchers, nearly 2,000 students, and more than 6,200 staff, the Duke University School of Medicine along with the Duke University School of Nursing, and Duke University Health System comprise Duke Health, a world-class academic medical center. The Health System encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Health Integrated Practice, Duke Primary Care, Duke Home Care and Hospice, Duke Health and Wellness, and multiple affiliations.

We are seeking a highly motivated Lab Research Analyst I to join our research team. The ideal candidate will have extensive laboratory experience in molecular and cellular biology, and should be highly organized and detail-oriented. Adherence to high standards of scientific rigor is essential. Required skills include molecular cloning and related bioinformatics, flow cytometry, and experience with both primary and cell line cultures.

Occupational Summary

Conduct a variety of investigations in the planning, development and implementation of experimental procedures within the overall scope of a research project at Duke University.

Work Performed

Conduct a variety of investigations in the planning, development and implementation of experimental procedures and specialized laboratory techniques in the analysis of materials under experimentation.

Collect information and data through observation, experimentation and various other methods, to include operating highly technical laboratory instruments and equipment.

Prepare tissue and specimens for complex procedures, and devise experimental techniques for tests and analyses. Evaluate and interpret collected data and prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.

Confer with principal investigator in determining specific experiments to be included in the research protocol and to discuss the interpretation of results.

Review journals, abstracts and scientific literature to keep abreast of new developments and to obtain information regarding previous experiments to aid in the design and development of original procedures and techniques.

Supervise, train and instruct residents, interns, students or lower level personnel in laboratory techniques and procedures.

Perform other related duties incidental to the work described herein.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Required Qualifications at this Level

Education/training.

Work requires a bachelor's degree in botany, biology, zoology, psychology or other directly related scientific field.

Work requires two years of research experience. A related master's degree may offset required years of experience on a 1:1 basis, e.g., a two year master's degree in lieu of two years of experience.

OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions

Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Minimum Qualifications

Work requiresa bachelor's degree in botany, biology, zoology, psychology or other directly related scientific field.

Work requires two years of research experience. A related master's OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE degree may offset required years of experience on a 1:1 basis, e.g., a two year master's degree in lieu of two years of experience.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Nearest Major Market: Durham Nearest Secondary Market: Raleigh

Duke is an Affirmative Action / Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status. Read more about Duke’s commitment to affirmative action and nondiscrimination at hr.duke.edu/eeo.

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Operations Research Analyst

Click on "Learn more about this agency" button below to view Eligibilities being considered and other IMPORTANT information. WHERE CAN I FIND OUT MORE ABOUT OTHER IRS CAREERS? Visit us on the web at www.jobs.irs.gov

• Accepting applications

Open & closing dates

08/23/2024 to 09/06/2024

$122,198 - $191,900 per year

Pay scale & grade

1 vacancy in the following location:

• IRS Nationwide Locations

Telework eligible

Yes—as determined by the agency policy.

Travel Required

Occasional travel - You may be expected to travel for this position.

Relocation expenses reimbursed

Appointment type, work schedule.

Competitive

Promotion potential

Job family (series).

• 1515 Operations Research

Supervisory status

Security clearance.

Not Required

Position sensitivity and risk

Non-sensitive (NS)/Low Risk

Trust determination process

• Credentialing
• Suitability/Fitness

Financial disclosure

Bargaining unit status, announcement number.

24-12518159M-RAB-1515-14

Control number

This job is open to.

Federal employees who meet the definition of a "surplus" or "displaced" employee.

Current federal employees of this agency.

Clarification from the agency

Open to IRS Career/Career-Conditional, Treasury/IRS CTAP, & IRS RPP employees

WHAT IS THE RESEARCH, APPLIED ANALYTICS AND STATISTICS DIVISION? A description of the business units can be found at: https://www.jobs.irs.gov/about/who/business-divisions Vacancies will be filled in the following specialty areas: Research, Applied Analytics and Statistics, Data Exploration and Testing The following are the duties of this position at the full working level. Leads complex studies and is responsible for defining the problems involved, formulating the overall concepts, evaluating findings and recommending solutions. Recommends areas of activity requiring research and undertakes such research. Oversees the selection and application of mathematics, economics, econometrics and/or statistics appropriate to solving operations research problems, such as the development of computerized mathematical resource allocation models (e.g. simulation), regression models, econometric projections or workload forecasting models. Conducts operations research using well established as well as innovative methods for identifying the probable causes of cost/workload variances and procedures for resolving variances. Ensures that staff comprising the project and study teams used appropriate operations research and analytical techniques, and that each employee has been provided the requisite training.

Requirements

Conditions of employment.

STANDARD POSITION DESCRIPTIONS (SPD): PD93386 Visit the IRS SPD Library to access the position descriptions.

• Obtain and use a Government-issued charge card for business-related travel.

Qualifications

Federal experience is not required. The experience may have been gained in the public sector, private sector or Volunteer Service. One year of experience refers to full-time work; part-time work is considered on a prorated basis. To ensure full credit for your work experience, please indicate dates of employment by month/year, and indicate number of hours worked per week, on your resume. You must meet the following requirements by the closing date of this announcement: BASIC REQUIREMENT: A degree in operations research; or at least 24 semester hours in a combination of operations research, mathematics, probability, statistics, mathematical logic, science, or subject-matter courses requiring substantial competence in college-level mathematics or statistics and at least 3 of the 24 semester hours must have been in calculus. Evaluation of Education: The primary requirement of operations research work is competence in the rigorous methods of scientific inquiry and analysis rather than in the subject matter of the problem. Therefore, applicants should have sufficient knowledge of applied mathematics to understand and use the fundamental concepts and techniques of operations research methods of analysis. In addition, some positions may require knowledge of a specific subject area. Courses acceptable for qualifying for operations research positions may have been taken in departments other than Operations Research, e.g., Engineering (usually Industrial Engineering), Science, Economics, Mathematics, Statistics, or Management Science. The following are illustrative of acceptable courses: optimization; mathematical modeling; queueing theory; engineering; physics (except descriptive or survey courses); econometrics; psychometrics; biometrics; experimental psychology; physical chemistry; industrial process analysis; managerial economics; computer science; measurement for management; mathematical models in social phenomena; and courses that involved application of operations research techniques and methodologies to problems of management, marketing, systems design, and other specialized fields; or other comparable quantitative analysis courses for which college-level mathematics or statistics is a prerequisite. Courses in theory of probability and statistics are highly desirable but are not specified as minimum educational requirements because to do so would possibly exclude some applicants who would otherwise be well qualified. In addition to meeting the basic requirement above, to qualify for this position you must also meet the qualification requirements listed below: SPECIALIZED EXPERIENCE GS-14 LEVEL: In addition to the basic requirement, you will need have at least one year of specialized experience equivalent to the grade 13 level that demonstrated professional knowledge of mathematical methods and scientific principles in order to accomplish complex studies, develop a variety of mathematical models, and provide management with viable solutions and recommendations. Extensive knowledge and skill of multivariate techniques and pertinent mathematical, simulation, economics, econometric, and statistical operations research techniques to use in the context of government policy decisions. In addition, you will need comprehensive knowledge of the Internal Revenue Code, administrative provisions, OMB, Treasury regulations and procedures, and the IRM; extensive experience using ADP equipment and statistical software applications such as Statistical Analysis System (SAS), Statistical Product in Service Solution (SPSS), database and spreadsheet programs. At this level your experience should include identifying and explaining problems, operations, or questions with an adverse number of variables and complex underlying relationships for which standard methodologies and established techniques are inadequate.

AND MEET TIME IN GRADE (TIG) REQUIREMENT: You must meet applicable TIG requirements to be considered eligible. To meet TIG for positions above the GS-05 grade level, you must have served at least one year (52 weeks) at the next lower grade (or equivalent) in the normal line of progression for the position you are applying to. Advancement to positions up to GS-05 is permitted if the position to be filled is no more than two grades above the lowest grade held within the preceding 52 weeks. AND TIME AFTER COMPETITIVE APPOINTMENT: By the closing date (or if this is an open continuous announcement, by the cut-off date) specified in this job announcement, current civilian employees must have completed at least 90 days of federal civilian service since their latest non-temporary appointment from a competitive referral certificate, known as time after competitive appointment . For this requirement, a competitive appointment is one where you applied to and were appointed from an announcement open to "All US Citizens". For more information on qualifications please refer to OPM's Qualifications Standards .

A copy of your transcripts or equivalent documentation is required for positions with an education requirement, or if you are qualifying based on education or a combination of education and experience. An official transcript will be required if you are selected. If the position has specific education requirements and you currently hold, or have previously held, a position in the same job series with the IRS, there is no need to submit a transcript or equivalent at this time. Applicants are encouraged, but are not required, to submit an SF-50 documenting experience in a specific series. A college or university degree generally must be from an accredited (or pre-accredited) college or university recognized by the U.S. Department of Education. For a list of schools which meet these criteria, please refer to Department of Education Accreditation page . FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying. Click here (Section 3, Explanation of Terms) or here for Foreign Education Credentialing instructions.

Additional information

• We may select from this announcement or any other source to fill one or more vacancies. Additional jobs may be filled.
• The salary range indicated in this announcement reflects the minimum locality pay up to maximum locality pay for all duty locations listed. The range will be adjusted for selected duty location. General Schedule locality pay tables may be found under Salaries & Wages .
• This is a bargaining unit position.
• Tour of Duty: Day Shift - Start and stop times between the hours of 6:00 am and 6:00 pm
• Alternative work schedule, staggered work hours or telework may be available.
• In the event that a building is closed due to rent management, new hires may be placed in a local commuting location.
• Telework Eligible Positions : Telework eligible positions do not guarantee telework. Employees must meet and sustain IRS telework eligibility requirements (e.g., reporting at least twice a pay period to your assigned Post of Duty (POD) ) and supervisor's approval to participate in the IRS Telework Program. Employees must also be within a 200-mile radius of their official assigned post-of-duty (POD) while in a telework status. As a reminder - If you are selected for a position, you are responsible for reporting to your designated POD (location) on the negotiated start date or as directed by management.
• The employment of any candidate selected for this position, including a current employee or a new hire, selected for this position may be conditional upon classification and/or audit of federal tax returns. This audit may include up to 2 years of returns.

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How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application includes your resume, responses to the online questions, and required supporting documents. Please be sure that your resume includes detailed information to support your qualifications for this position; failure to provide sufficient evidence in your resume may result in a "not qualified" determination. Applicants who disqualify themselves will not be evaluated further. Rating: Your application will be evaluated on the Critical Job Elements (CJE) of the position to be filled, in accordance with Article 13 of the IRS/NTEU National Agreement. Your application will also be rated and ranked among others, based on your responses to the online questions/assessment. Your experience, education, training, prior performance, and awards, relevant to the position being filled, will be considered throughout the hiring process. IRS employees may obtain most recent awards listing at https://persinfo.web.irs.gov/ . Referral: If you are among the top qualified candidates, your application may be referred to a selecting official for consideration. You may be required to participate in a selection interview (telephonic and/or in person at the discretion of the Selecting Official in accordance with hiring polices). We will not reimburse costs related to the interview such as travel to and from the interview site. If you are a displaced or surplus Federal employee eligible for Career Transition Assistance Plan (CTAP) , you must receive a score of 80 or better to be rated as well qualified to receive special selection priority.

As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.

The following documents are required and must be provided with your application. All application materials, including transcripts, must be in English.

• Resume - Your resume MUST contain dates of employment (i.e., month/year to month/year or present). To ensure you receive full credit for relevant experience, include the hours worked per week. We recommend that your resume not exceed 5 pages. If including Federal service experience, you MUST provide the pay plan, series, and grade, i.e., GS-0301-09. If the pay plan, series, and grade are not provided, it may result in an ineligible determination. Your resume must NOT include photographs, classified or government sensitive information, social security number (SSN), encrypted/digitally signed documents, links to external sources, or other inappropriate material or content. If your resume contains prohibited information as listed above, your application will be determined ineligible, and you will not receive consideration for this position. ( Cover letters are optional.) Please view Resume Tips. It is also recommended that your resume not include personal information such as age, gender, religion, race, disability, etc.
• Online Application - Questionnaire responses
• Education - See Education Section above
• Performance Appraisal/Awards (if applicable) - You are strongly encouraged to submit a copy of your most recent, signed, completed annual performance appraisal which includes the final rating and copies of any incentive/performance awards you received. If a revalidated appraisal is used for merit promotion, the supervisor must prepare a narrative for each critical job element that does not have a narrative describing the performance in the appraisal period covered by the rating. Note: If you are a manager or management official, your most recent annual performance appraisal must be used for the overall rating identified.
• Registration/License (if applicable) - active, current registration/license
• IRS Reassignment Preference Program (RPP)(if applicable) - You MUST meet the requirements in your RPP notice. Submit a copy of your RPP Notice along with a copy of your most recent annual performance appraisal. Your performance appraisal must have a fully successful or higher overall rating.
• Career Transition Assistance Plan (CTAP)(if applicable) - You MUST submit the required documentation as outlined at: Career Transition Assistance Plan (CTAP). If you are an IRS CTAP eligible, you can apply for jobs within and outside the commuting area. If you are a Treasury CTAP eligible can apply for jobs within the commuting area.
• To begin the application process, click the "Apply Online" button.
• You will be re-directed to USASTAFFING to complete your application process; answer the online questions and submit all required documents. (To submit supporting documents, import documents from USAJOBS to the appropriate document types. If the document you need was not imported from USAJOBS, you may upload it directly into this application. To protect your privacy, we suggest you first remove your SSN).
• To complete , you must click the "Submit Application" button prior to 11:59 PM (ET) on 09/06/2024.

Agency contact information

Treasury believes in a working environment that supports inclusion; to review reasonable accommodation policies and procedures please visit https://www.opm.gov/policy-data-oversight/disability-employment/reasonable-accommodations/ . We provide reasonable accommodation to applicants with disabilities on a case-by-case basis; contact us if you require this for any part of the application and hiring process. Once your application package and online questionnaire is received you will receive an acknowledgement email. You are responsible for checking status updates and notifications in USAJOBS. Hard copy notifications will not be sent to you. You may check the status of your application for this position at any time by logging onto the USAJOBS "My Account" tab and clicking on "Application Status." For a more detailed update of your application status, you may click on "more information." Please notify us if your contact information changes after the closing date of the announcement. If your email mailbox is full or blocked (SPAM) you may not receive important communication that could affect your consideration for this position. As a current employee, you know the great benefits we offer. Should you have any questions about benefits, please contact the Employee Resource Center (ERC) at 1-866-743-5748 option #1 for ERC.

The Federal hiring process is set up to be fair and transparent. Please read the following guidance.

• Criminal history inquiries
• Equal Employment Opportunity (EEO) Policy
• Financial suitability
• New employee probationary period
• Privacy Act
• Reasonable accommodation policy
• Selective Service
• Signature and false statements
• Social security number request

Required Documents

How to apply, fair & transparent.

This job originated on www.usajobs.gov . For the full announcement and to apply, visit www.usajobs.gov/job/806222700 . Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.

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Internal Revenue Service

WHY IS THE IRS A GREAT PLACE TO WORK? As an IRS employee, you will feel proud knowing you helped make America stronger while working at one of the world's biggest financial institutions. You will be part of an organization that collects over $2 trillion in revenue and processes over 200 million tax returns annually. We are proud of how we apply the tax law with integrity and fairness to all. The IRS hires talented and dedicated individuals from many backgrounds, including accounting, business, finance, law enforcement and information technology. You will be challenged & supported on a daily basis. Whether you are just starting out or looking for a new opportunity, consider an IRS career. The U.S. Department of the Treasury has a distinguished history dating back to the founding of our nation. As the steward of U.S. economic and financial systems, Treasury is a major and influential leader in today's global economy. We have over 100,000 employees across the country and around the world. Come Join the Department of the Treasury and Invest in Tomorrow.

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