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How to Write a Successful Business Plan for a Loan

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Table of Contents

What does a loan business plan include?

What lenders look for in a business plan, business plan for loan examples, resources for writing a business plan.

A comprehensive and well-written business plan can be used to persuade lenders that your business is worth investing in and hopefully, improve your chances of getting approved for a small-business loan . Many lenders will ask that you include a business plan along with other documents as part of your loan application.

When writing a business plan for a loan, you’ll want to highlight your abilities, justify your need for capital and prove your ability to repay the debt. 

Here’s everything you need to know to get started.

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

A successful business plan for a loan describes your financial goals and how you’ll achieve them. Although business plan components can vary from company to company, there are a few sections that are typically included in most plans.

These sections will help provide lenders with an overview of your business and explain why they should approve you for a loan.  

Executive summary

The executive summary is used to spark interest in your business. It may include high-level information about you, your products and services, your management team, employees, business location and financial details. Your mission statement can be added here as well.

To help build a lender’s confidence in your business, you can also include a concise overview of your growth plans in this section.

Company overview

The company overview is an area to describe the strengths of your business. If you didn’t explain what problems your business will solve in the executive summary, do it here. 

Highlight any experts on your team and what gives you a competitive advantage. You can also include specific details about your business such as when it was founded, your business entity type and history.

Products and services

Use this section to demonstrate the need for what you’re offering. Describe your products and services and explain how customers will benefit from having them. 

Detail any equipment or materials that you need to provide your goods and services — this may be particularly helpful if you’re looking for equipment or inventory financing . You’ll also want to disclose any patents or copyrights in this section.

Market analysis

Here you can demonstrate that you’ve done your homework and showcase your understanding of your industry, current outlook, trends, target market and competitors.

You can add details about your target market that include where you’ll find customers, ways you plan to market to them and how your products and services will be delivered to them.

» MORE: How to write a market analysis for a business plan

Marketing and sales plan

Your marketing and sales plan provides details on how you intend to attract your customers and build a client base. You can also explain the steps involved in the sale and delivery of your product or service.

At a high level, this section should identify your sales goals and how you plan to achieve them — showing a lender how you’re going to make money to repay potential debt.

Operational plan

The operational plan section covers the physical requirements of operating your business on a day-to-day basis. Depending on your type of business, this may include location, facility requirements, equipment, vehicles, inventory needs and supplies. Production goals, timelines, quality control and customer service details may also be included.

Management team

This section illustrates how your business will be organized. You can list the management team, owners, board of directors and consultants with details about their experience and the role they will play at your company. This is also a good place to include an organizational chart .

From this section, a lender should understand why you and your team are qualified to run a business and why they should feel confident lending you money — even if you’re a startup.

Funding request

In this section, you’ll explain the amount of money you’re requesting from the lender and why you need it. You’ll describe how the funds will be used and how you intend to repay the loan.

You may also discuss any funding requirements you anticipate over the next five years and your strategic financial plans for the future.

» Need help writing? Learn about the best business plan software .

Financial statements

When you’re writing a business plan for a loan, this is one of the most important sections. The goal is to use your financial statements to prove to a lender that your business is stable and will be able to repay any potential debt. 

In this section, you’ll want to include three to five years of income statements, cash flow statements and balance sheets. It can also be helpful to include an expense analysis, break-even analysis, capital expenditure budgets, projected income statements and projected cash flow statements. If you have collateral that you could put up to secure a loan, you should list it in this section as well.

If you’re a startup that doesn’t have much historical data to provide, you’ll want to include estimated costs, revenue and any other future projections you may have. Graphs and charts can be useful visual aids here.

In general, the more data you can use to show a lender your financial security, the better.

Finally, if necessary, supporting information and documents can be added in an appendix section. This may include credit histories, resumes, letters of reference, product pictures, licenses, permits, contracts and other legal documents.

Lenders will typically evaluate your loan application based on the five C’s — or characteristics — of credit : character, capacity, capital, conditions and collateral. Although your business plan won't contain everything a lender needs to complete its assessment, the document can highlight your strengths in each of these areas.

A lender will assess your character by reviewing your education, business experience and credit history. This assessment may also be extended to board members and your management team. Highlights of your strengths can be worked into the following sections of your business plan:

Executive summary.

Company overview.

Management team.

Capacity centers on your ability to repay the loan. Lenders will be looking at the revenue you plan to generate, your expenses, cash flow and your loan payment plan. This information can be included in the following sections:

Funding request.

Financial statements.

Capital is the amount of money you have invested in your business. Lenders can use it to judge your financial commitment to the business. You can use any of the following sections to highlight your financial commitment:

Operational plan.

Conditions refers to the purpose and market for your products and services. Lenders will be looking for information such as product demand, competition and industry trends. Information for this can be included in the following sections:

Market analysis.

Products and services.

Marketing and sales plan.

Collateral is an asset pledged to a lender to guarantee the repayment of a loan. This can be equipment, inventory, vehicles or something else of value. Use the following sections to include information on assets:

» MORE: How to get a business loan

Writing a business plan for a loan application can be intimidating, especially when you’re just getting started. It may be helpful to use a business plan template or refer to an existing sample as you’re going through the draft process.

Here are a few examples that you may find useful:

Business Plan Outline — Colorado Small Business Development Center

Business Plan Template — Iowa Small Business Development Center

Writing a Business Plan — Maine Small Business Development Center

Business Plan Workbook — Capital One

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U.S. Small Business Administration. The SBA offers a free self-paced course on writing a business plan. The course includes several videos, objectives for you to accomplish, as well as worksheets you can complete.

SCORE. SCORE, a nonprofit organization and resource partner of the SBA, offers free assistance that includes a step-by-step downloadable template to help startups create a business plan, and mentors who can review and refine your plan virtually or in person.

Small Business Development Centers. Similarly, your local SBDC can provide assistance with business planning and finding access to capital. These organizations also have virtual and in-person training courses, as well as opportunities to consult with business experts.

Business plan software. Although many business plan software platforms require a subscription, these tools can be useful if you want a templated approach that can break the process down for you step-by-step. Many of these services include a range of examples and templates, instruction videos and guides, and financial dashboards, among other features. You may also be able to use a free trial before committing to one of these software options.

A loan business plan outlines your business’s objectives, products or services, funding needs and finances. The goal of this document is to convince lenders that they should approve you for a business loan.

Not all lenders will require a business plan, but you’ll likely need one for bank and SBA loans. Even if it isn’t required, however, a lean business plan can be used to bolster your loan application.

Lenders ask for a business plan because they want to know that your business is and will continue to be financially stable. They want to know how you make money, spend money and plan to achieve your financial goals. All of this information allows them to assess whether you’ll be able to repay a loan and decide if they should approve your application.

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Why Do I Need a Business Plan?

Sections of a business plan, the bottom line.

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How to Write a Business Plan for a Loan

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Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

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A business plan is a document that explains what a company’s objectives are and how it will achieve them. It contains a road map for the company from a marketing, financial, and operational standpoint. Some business plans are more detailed than others, but they are used by all types of businesses, from large, established companies to small startups.

If you are applying for a business loan , your lender may want to see your business plan. Your plan can prove that you understand your market and your business model and that you are realistic about your goals. Even if you don’t need a business plan to apply for a loan, writing one can improve your chances of securing finance.

Key Takeaways

• Many lenders will require you to write a business plan to support your loan application.
• Though every business plan is different, there are a number of sections that appear in every business plan.
• A good business plan will define your company’s strategic priorities for the coming years and explain how you will try to achieve growth.
• Lenders will assess your plan against the “five Cs”: character, capacity, capital, conditions, and collateral.

There are many reasons why all businesses should have a business plan . A business plan can improve the way that your company operates, but a well-written plan is also invaluable for attracting investment.

On an operational level, a well-written business plan has several advantages. A good plan will explain how a company is going to develop over time and will lay out the risks and contingencies that it may encounter along the way.

A business plan can act as a valuable strategic guide, reminding executives of their long-term goals amid the chaos of day-to-day business. It also allows businesses to measure their own success—without a plan, it can be difficult to determine whether a business is moving in the right direction.

A business plan is also valuable when it comes to dealing with external organizations. Indeed, banks and venture capital firms often require a viable business plan before considering whether they’ll provide capital to new businesses.

Even if a business is well-established, lenders may want to see a solid business plan before providing financing. Lenders want to reduce their risk, so they want to see that a business has a serious and realistic plan in place to generate income and repay the loan.

Every business is different, and so is every business plan. Nevertheless, most business plans contain a number of generic sections. Common sections are: executive summary, company overview, products and services, market analysis, marketing and sales plan, operational plan, and management team. If you are applying for a loan, you should also include a funding request and financial statements.

Let’s look at each section in more detail.

Executive Summary

The executive summary is a summary of the information in the rest of your business plan, but it’s also where you can create interest in your business.

You should include basic information about your business, including what you do, where you are based, your products, and how long you’ve been in business. You can also mention what inspired you to start your business, your key successes so far, and your growth plans.

Company Overview

In this section, focus on the core strengths of your business, the problem you want to solve, and how you plan to address it.

Here, you should also mention any key advantages that your business has over your competitors, whether this is operating in a new market or a unique approach to an existing one. You should also include key statistics in this section, such as your annual turnover and number of employees.

Products and Services

In this section, provide some details of what you sell. A lender doesn’t need to know all the technical details of your products but will want to see that they are desirable.

You can also include information on how you make your products, or how you provide your services. This information will be useful to a lender if you are looking for financing to grow your business.

Market Analysis

A market analysis is a core section of your business plan. Here, you need to demonstrate that you understand the market you are operating in, and how you are different from your competitors. If you can find statistics on your market, and particularly on how it is projected to grow over the next few years, put them in this section.

Marketing and Sales Plan

Your marketing and sales plan gives details on what kind of new customers you are looking to attract, and how you are going to connect with them. This section should contain your sales goals and link these to marketing or advertising that you are planning.

If you are looking to expand into a new market, or to reach customers that you haven’t before, you should explain the risks and opportunities of doing so.

Operational Plan

This section explains the basic requirements of running your business on a day-to-day basis. Your exact requirements will vary depending on the type of business you run, but be as specific as possible.

If you need to rent office space, for example, you should include the cost in your operational plan. You should also include the cost of staff, equipment, and any raw materials required to run your business.

Management Team

The management team section is one of the most important sections in your business plan if you are applying for a loan. Your lender will want reassurance that you have a skilled, experienced, competent, and reliable senior management team in place.

Even if you have a small team, you should explain what makes each person qualified for their position. If you have a large team, you should include an organizational chart to explain how your team is structured.

Funding Request

If you are applying for a loan, you should add a funding request. This is where you explain how much money you are looking to borrow, and explain in detail how you are going to use it.

The most important part of the funding-request section is to explain how the loan you are asking for would improve the profitability of your business, and therefore allow you to repay your loan.

Financial Statements

Most lenders will also ask you to provide evidence of your business finances as part of your application. Graphs and charts are often a useful addition to this section, because they allow your lender to understand your finances at a glance.

The overall goal of providing financial statements is to show that your business is profitable and stable. Include three to five years of income statements, cash flow statements, and balance sheets. It can also be useful to provide further analysis, as well as projections of how your business will grow in the coming years.

What Do Lenders Look for in a Business Plan?

Lenders want to see that your business is stable, that you understand the market you are operating in, and that you have realistic plans for growth.

Your lender will base their decision on what are known as the “five Cs.” These are:

• Character : You can stress your good character in your executive summary, company overview, and your management team section.
• Capacity : This is, essentially, your ability to repay the loan. Your lender will look at your growth plans, your funding request, and your financial statements in order to assess this.
• Capital : This is the amount of money you already have in your business. The larger and more established your business is, the more likely you are to be approved for finance, so highlight your capital throughout your business plan.
• Conditions : Conditions refer to market conditions. In your market analysis, you should be able to prove that your business is well-positioned in relation to your target market and competitors.
• Collateral : Depending on your loan, you may be asked to provide collateral , so you should provide information on the assets you own in your operational plan.

How Long Does It Take to Write a Business Plan?

The length of time it takes to write a business plan depends on your business, but you should take your time to ensure it is thorough and correct. A business plan has advantages beyond applying for a loan, providing a strategic focus for your business.

What Should You Avoid When Writing a Business Plan?

The most common mistake that business owners make when writing a business plan is to be unrealistic about their growth potential. Your lender is likely to spot overly optimistic growth projections, so try to keep it reasonable.

Should I Hire Someone to Write a Business Plan for My Business?

You can hire someone to write a business plan for your business, but it can often be better to write it yourself. You are likely to understand your business better than an external consultant.

Writing a business plan can benefit your business, whether you are applying for a loan or not. A good business plan can help you develop strategic priorities and stick to them. It describes how you are going to grow your business, which can be valuable to lenders, who will want to see that you are able to repay a loan that you are applying for.

U.S. Small Business Administration. “ Write Your Business Plan .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Fund Your Business .”

Navy Federal Credit Union. “ The 5 Cs of Credit .”

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How to Write an SBA Business Plan + Template

Noah Parsons

10 min. read

Updated November 21, 2023

Applying for a Small Business Administration loan typically requires a business plan.

Unfortunately, there’s no SBA loan business plan format that guarantees approval. The SBA even states you should “pick a business plan format that works for you.” 

While I agree with this sentiment, I’ve found that entrepreneurs who explain how funds will be used and how they will repay the loan tend to be more successful. 

Luckily, these details can be covered using our SBA-lender-approved business plan format . I’ll go over that structure in this article, and focus on the sections that the SBA prioritizes, so you can maximize your chances of getting funded .

You can even download a free SBA-lender-approved business plan template to fill out as you read. 

Let’s get started.

• Why you need a business plan for SBA loans

SBA loans require good documentation of your business and personal finances. You’ll need to pull together your past tax returns, bank statements, and various application forms depending on the type of SBA loan you apply for.

The bank issuing the loan will also want to know about the future of your business. 

They’ll want to see how the loan will be used and if future cash flow projections are realistic and indicate you can afford loan payments.

That’s where writing an SBA business plan comes in. 

Not only will your business plan describe your business to the lender, but it will include the financial projections the bank will use to determine if you qualify for the loan .

• What your business plan should include, according to the SBA

Business plans for SBA loans follow a fairly standard structure, but that doesn’t mean you need to follow it exactly. 

The SBA even recommends adjusting the plan outline to serve your needs. If a section does not apply to your business, it’s fine just to remove it.

Here’s the successful business plan structure I recommend for SBA loans:

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1. Executive summary

A great executive summary is a short, simple overview of your business. It should be easy for a loan officer to read and clearly understand what your business does. 

When applying for an SBA loan, highlight your: 

• Business opportunity
• Financial forecast
• How much money you want to borrow and how it will be used

Remember, an executive summary should be short and to the point. The rest of your business plan will provide additional details.

[Dig deeper: How to write an executive summary ]

2. Company description

Some people call this section “Products and Services.” Either option is fine. The important thing is that you use this section to explain what your business opportunity is. 

You need to cover: 

• The problem you solve
• Who you’re solving it for
• What your solution is and why it’s better

Be specific and tell the story of your business and your customers. Focus on your strengths and what sets you apart from competitors. 

If your company is developing a product, include information on:

• What the product life cycle looks like
• Intellectual property filings
• Current research and development

If these topics don’t apply to your product, that’s fine. Just be sure that the description of what you sell is clear.

3. Market analysis

The market analysis chapter explains who your customers are. It provides an overview of your target market, competition, and industry.

Your target market is essentially a description of your ideal customers. Be sure to include specific demographic information (like age, gender, location, income) and psychographic information (hobbies, purchasing behaviors). 

This data should reinforce that your target market needs your solution .

It’s helpful to also include information on the size of your target market . Lenders will want to see evidence of enough potential customers to drive growth. 

While your target market information describes your customers, an industry overview discusses the type of business you’re in and its potential for growth. 

For example: If you’re starting a fast-casual restaurant, your industry overview might discuss the increased interest in fast-casual dining and how more people are eating in these types of restaurants every year. 

Finally, you’ll need to include a competitive analysis . This is a list of current competitors and alternatives, with explanations of why your business is a better option. 

Your goal is to show how your business is unique, what opportunities and threats there are, and how you plan to address the competition.

4. Organization and management

Also known as your company overview, this section is where you describe your legal structure, history, and team .

For your SBA loan application, you should focus on describing who is managing the business as clearly as possible. 

You may want to include an organizational chart. You should provide detailed resumes for everyone in leadership positions. Each team member’s experience, skills and professional qualifications can mitigate risk in the eyes of a lender .

To show you’re thinking ahead, it’s also helpful to include key positions you plan to fill as you grow. 

5. Sales and marketing plan

Your goal in this section is to summarize how you will attract, retain, and sell to your customers.

The marketing strategies and sales methods you describe should always have the customer top of mind, and demonstrate that you know how to connect with them. 

To help a loan officer visualize this, you can provide examples of marketing messaging, visuals, and promotions. If you have any research or results to show that your strategy has merit, include those as well. 

6. Financial projections

SBA lenders typically require 5 years of financial projections — including profit and loss statements , balance sheets , and cash flow statements . 

Be sure to include the SBA loan in your projections in the following areas: 

• A liability on your balance sheet.
• Payments on your cash flow.
• Interest expenses on your profit and loss statement. 

I’ll dive into specific details of what you should focus on in the “how to improve your chances” section.

Your first year of financial projections should include monthly details. After that, annual summaries are usually sufficient for most SBA lenders. Occasionally, a lender might require 24 months of monthly projections, so check with your bank before submitting your business plan. 

If your business is up and running, you must also provide historical financial reports for the past 12-24 months of operations—including income statements and a current balance sheet.

Typically, you will also need to provide reports on your personal finances , including any assets you have, such as a home or car. 

Finally, include a section explaining your use of funds—what exactly you plan to use the loan for.

7. Appendix

The appendix is your chance to provide additional documents that support sections of your business plan. 

When applying for a loan, these may include:

• Employee resumes
• Licenses and permits
• Patents and other legal documents
• Historical financial statements
• Credit histories

Don’t worry about stuffing your appendix full of additional documentation. Only include information if you believe it will strengthen your approval chances, or if your lender specifically asks for it.

• How to improve your chances of being approved for an SBA loan

Your SBA business plan needs to focus on the loan you are applying for and how that will impact your business financially. 

Make sure to include the following information in your financial plan to increase your chances of success with your lender:

Funding request 

In your executive summary, document how much money you are asking for. It’s best to put your number where it can be clearly read, instead of trying to bury it deep within your business plan.

Remember, there are limitations to how much you can borrow through SBA-backed loans.  Most have a maximum loan amount of $5 million, while SBA Express loans have a maximum loan amount of $350,000. 

Use of funds

You should also describe how you plan to use the loan and which aspects of the business you want to invest in. 

Some SBA loans are designed specifically for expanding export businesses or funding real estate transactions. So, make sure your use of funds description is appropriate for the loan you are applying for.

Cash flow forecast

Be sure to include the loan in your cash flow statements and projections . You want to demonstrate that you’ve planned how you will use and repay the loan.

You need to show:

• When you anticipate receiving the loan.
• How the loan will impact your finances. 
• Loan payments for the life of the loan. 

Having this prepared won’t just increase the chances of your application being approved—It  will make it much easier to manage the loan after you receive funding . 

Balance sheet 

You’ll also want to put the loan on your projected balance sheet , and show how the loan will get paid down over time. 

The money you owe will show up on your balance sheet as a liability, while the cash you receive from the loan will be an asset. Over time, your forecasted balance sheet will show that the loan is getting paid back. 

Your lender will want to see that you have forecasted this repayment properly.

Profit & Loss forecast

Your P&L should include the interest expenses for the loan, and show how the interest will impact your profitability in the coming months and years.

• How long does an SBA business plan need to be?

The SBA doesn’t have an official recommended or required business plan length . As a general rule of thumb, you should make your business plan as short and concise as possible. 

Your business plan is going to be reviewed by a bank loan officer, and they will be less than excited about the prospect of reading a 50-page business plan.

If possible, keep the written portion of your business plan between 10-15 pages. Your financial forecasts will take up several additional pages. 

If you’re struggling to keep it short, try a one-page plan

A great way to start your business plan is with a simple, one-page business plan that provides a brief and compelling overview of your business. 

A good one-page plan is easy to read and visually appealing. Once you have your one-page plan, you can expand on the ideas to develop your complete written business plan, and use the one-page plan as your executive summary. 

Loan officers will appreciate a concise overview of your business that provides the summary they need before they start looking at your complete business plan and financial plan .

• Resources and tools for writing an SBA business plan

Remember, you can download a free SBA-lender-approved business plan template . It includes detailed instructions to help you write each section, expert guidance and tips, and is formatted as lenders and investors expect.

If you’re looking for a more powerful plan writing tool, one that can also help you create financial forecasts for the use of your loan, I recommend you check out LivePlan . 

With LivePlan, you get:

• AI-powered recommendations: Generate and rewrite sections of your plan to be more professional and persuasive.
• Step-by-step instructions: In-app examples, tutorials, and tips to help you write an impressive business plan.
• Automatic financials: Skip the spreadsheets and complex formulas, and quickly create accurate financial forecasts with everything a lender needs.
• A built-in pitch presentation: Print or share your full business plan, one-page pitch, and financial reports—all with a professional and polished look.

Whether you use the template, LivePlan, or try writing a business plan yourself, following the structure and tips from this article will improve your chances of getting an SBA-backed loan. 

And for additional SBA-focused resources, check out our guide on how to get an SBA loan .   

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

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Financing | Templates

How To Write an SBA Business Plan [+Free Template]

Published June 13, 2023

Published Jun 13, 2023

REVIEWED BY: Tricia Jones

WRITTEN BY: Andrew Wan

This article is part of a larger series on Business Financing .

• 1. Write the Company Description
• 2. Identify Organization & Management
• 3. Specify the Market Analysis
• 4. Write Descriptions of the Products or Services
• 5. Indicate the Marketing & Sales Strategy
• 6. List Financial Data & Projections
• 7. Write the Financing Request
• 8. Fill In the Appendix & Supplemental Information
• 9. Complete the Executive Summary
• Additional Resources

Bottom Line

FILE TO DOWNLOAD OR INTEGRATE

SBA Business Plan Template Download

Thank you for downloading!

If you’re applying for a loan from the Small Business Administration (SBA), there’s a good chance that you’ll need a business plan to get approved. An SBA business plan provides a summary of the various aspects of your business, and we will guide you through the process of creating it, from writing your company description and marketing and sales strategies to completing financial data and projections and your executive summary.

Although there is no standard format, and to help you ensure nothing is overlooked, you can use our SBA business plan template above to ensure you cover the most important areas of your company. A well-prepared business plan can improve your chances of getting an SBA loan.

Step 1: Write the Company Description

This section should contain information about the purpose of your business. It should include a description of the problem or challenge your product or service aims to solve and what types of individuals or organizations will benefit.

A strong company description should also address the following questions:

• Why does your company exist?
• What problems does your business aim to address?
• What prompted you to start your business?
• What organizations or individuals will benefit from your company’s product or service?
• What makes your company different from others?
• What competitive advantages does your business offer?
• What would a successful product launch look like?
• Does your company have strategic partnerships with other vendors?

Step 2: Identify Organization & Management

Details about the legal and tax structure of your business should be included in this section. It can also be helpful to include an organizational chart of your company. You can include information about each team member’s background and experience and how it is relevant to your company:

• Highlight what business structure you have selected and why. Examples commonly include a sole proprietorship, limited liability company (LLC), partnership, S corporation (S-corp), and C corporation (C-corp)
• Include an organizational chart showing which team members are responsible for the various aspects of your company
• You can include resumes for members of your leadership team highlighting their experience and background

Step 3: Specify the Market Analysis

The market analysis section of your SBA business plan should look at who your competitors will be. Look at what they are doing well, what their weaknesses are, and how your company compares.

The SBA’s market analysis page contains information on how you can approach this. Questions you should also consider addressing should include:

• Who are the major competitors in the market?
• What are competitors doing well and are there areas for improvement?
• How does your company compare to the top competitors?
• How has the product or service evolved over time?
• Are there any trends for supply and demand throughout the year?
• What can your company do to stand apart from the top competitors?

Step 4: Write Descriptions of the Products or Services

In this section, you should detail the product or service offered by your business. You should explain what it does, how it helps your customers, and its expected lifecycle. You can also include things like any expected research and development costs, intellectual property concerns such as patents, what the lifecycle of your product looks like, and what is needed to manufacture or assemble it.

Here are some things to consider as you are working on this section:

• Description of what your product or service does
• How your product or service works
• How your customers will benefit from your product or service
• Illustration of the typical lifecycle
• Any patents or intellectual property you or your competitors have
• Pricing structure
• Plans for research and development
• Discuss plans for handling intellectual property, copyright, and patent filings

Step 5: Indicate the Marketing & Sales Strategy

Details of your marketing and sales strategy will be highly dependent on your business. It’s also something that may evolve and change over time in response to things like the overall economic environment, release of competitor’s products or services, and changes in pricing.

With that being said, here is a list of some items that should be addressed:

• Who is your target audience?
• How will you attract customers?
• How and where will sales be made?
• If applicable, what will the sales process look like?
• Where will you market and advertise your product or service?
• How does your marketing strategy compare to other companies in the industry?
• How much should you spend on marketing?
• What is the expected return on investment for marketing?
• Do you have any data showing the effect of marketing?

Step 6: List Financial Data & Projections

If your business has been running, you should include information about its finances. This should include all streams of revenue and expenses. Data for financial projections should also be included, along with a description of the methodology you used to reach those conclusions.

If available, you should be prepared to provide the following financial documents for at least the last three years to five years:

• Personal and business tax returns
• Balance sheets
• Profit and loss (P&L) statements
• Cash flow statements
• Hard and soft collateral owned by your business
• Business bank statements for the last six to 12 months

Financial projections should include enough data to offer some confidence that your business is viable and will succeed. It’s recommended that you provide monthly projections looking forward at least three years, with annual projections for years four and five.

• Projections for revenue and methodology used in arriving at these figures
• Expected shifts in revenue or expenses as a result of seasonality or other factors affecting supply and demand
• Expected expenses from loan payments, rent, lease payments, marketing and advertising fees, employee salaries, benefits, legal fees, warranty expenses, and more

You can use our SBA loan calculator to help you estimate monthly payments for the funding you’re currently looking for and projections for any additional loans you may need. Monthly payments can fluctuate depending on the terms of your loan. If you’re looking for accurate estimates, you can read our article on SBA loan rates .

Step 7: Write the Financing Request

This section is where you should specify how much funding you need, why you need it, what you’ll use it for, and the impact you expect it will have on your business. It’s also a good idea to indicate when you expect to use the funds over the course of the next three to five years.

Here is a checklist of some important items you should cover:

• How much funding you need and why
• When you will use the funds over the next three to five years
• What you will use the funds for
• The expected impact this will have on your business and how it will help reach your business goals
• The anticipation of any recurring needs for additional funding
• Your strategy for how you expect to pay off the loan
• Any future financial plans for your business

Step 8: Fill In the Appendix & Supplemental Information

This last section of your SBA business plan should include any additional information that may be helpful for lenders. This can include more detailed explanations or clarifications of data from other sections of your business plan.

Here are some examples of documents you can include:

• Business licenses
• Certifications or permits
• Letters of reference
• Photos of products
• Resumes of business owners
• Contractual agreements and other legal documents

Step 9: Complete the Executive Summary

The executive summary, which is the first section in a business plan, should be no more than one to two pages and provide a high-level overview of the items listed below. Since each section above is already detailed, a brief description of those sections will be sufficient:

• Your company’s mission statement
• The background and experience of your leadership team
• The product or service and what purpose it serves
• Your target market for the product or service
• Competitive analysis of other products and services
• Your competitive advantage or why your company will succeed
• Marketing and sales strategy
• Financial projections and funding needs

Depending on the type of SBA loan you’re applying for, certain areas of your business plan may be weighed more heavily than others. You can learn about the SBA loan options you can choose from in our guide on the different types of SBA loans .

Additional Resources for Writing an SBA Business Plan

If you’re looking for additional resources to help you write a business plan, you can consider the options below. Since a business plan is just one of many documents you’ll need, you can also read our guide on how to get an SBA loan if you need help with other areas of the loan process:

• SBA: SBA’s business guide contains information on how you can start a small business. It includes steps on creating a business plan, funding your company, and launching a business.
• SCORE: Through SCORE, you can request to be paired with a mentor and get business-related education. Educational courses come in several formats, including webinars, live events, and online courses.
• Small Business Development Center (SBDC): SBDCs provide training and counseling to small business owners. This can help with various aspects of your company such as getting access to working capital, business planning, financial management, and more. You can use the SBA’s tool to find your closest SBDC .

Having a strong SBA business plan can improve your chances of getting approved for an SBA loan. If you’re unsure where to start, you can use our guide and template to cover the most important aspects of your business. You can also see our tips on how to get a small business loan . To get even more ideas on creating a strong business plan, you can also utilize resources through organizations such as SCORE and the SBA itself.

About the Author

Find Andrew On LinkedIn

Andrew Wan is a staff writer at Fit Small Business, specializing in Small Business Finance. He has over a decade of experience in mortgage lending, having held roles as a loan officer, processor, and underwriter. He is experienced with various types of mortgage loans, including Federal Housing Administration government mortgages as a Direct Endorsement (DE) underwriter. Andrew received an M.B.A. from the University of California at Irvine, a Master of Studies in Law from the University of Southern California, and holds a California real estate broker license.

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How To Write A Business Plan for A Bank Loan (3 Key Steps)

Wondering how to create a business plan that will wow your banker.

You're not alone.

Most entrepreneurs see writing a business plan as a gargantuan task – especially if they've never written one before.

Where do you start?

How do you calculate the financials?

How can you be sure you're not making a mistake?

And if you need a business plan for a bank loan, getting this document right is absolutely essential.

So here's what we recommend: simplify the planning process by breaking the work up into manageable, bite–sized steps. That way, you can focus on one section at a time to make sure it's accurate.

Here's a quick overview of the step–by–step process we guide entrepreneurs through when they sign up for LivePlan.

Step 1: Outline The Opportunity

This is the core of your business plan. It should give loan officers a clear understanding of:

• What problem you're solving
• How your product or service fits into the current market
• What sets your business apart from the competition

There are three key parts to this step:

The Problem & Solution

Detail exactly what problem you are solving for your customers. How do their lives improve after you solve that “pain point” for them?

We recommend actually going out and chatting with your target audience first. That way, you can validate that you're solving a real problem for your potential customers.

Be sure to describe your solution in vivid detail. For example, if the problem is that parking downtown is expensive and hard to find, your solution might be a bike rental service with designated pickup and dropoff locations.

Target Market

Who exactly are you selling to? And roughly how many of them are there?

This is crucial information for determining whether or not your business will succeed long–term. Never assume that your target market is “everyone.”

For example, it would be easy for a barber shop to target everyone who needs a haircut. But most likely, it will need to focus on a specific market segment to reach its full business potential. This might include catering to children and families, seniors or business professionals.

Competition

Who are your direct competitors? These are companies that provide similar solutions that aim to solve your customers' pain points.

Then outline what your competitive advantages are. Why should your target market choose you over the other products or services available?

Think you don't have any competition? Think again. Your customers are likely turning to an indirect competitor that is solving their problem with a different type of solution.

For example: A taco stand might compete directly with another taco stand, but indirectly with a nearby hot dog vendor.

Boost your chances of securing a loan

See how LivePlan can help you write a fundable business plan

Step 2: Show how you'll execute

This is where the action happens! Here you'll get into the details of how you'll take advantage of the opportunity you outlined in the previous section. This part demonstrates to banks that you have a strong plan to achieve success.

The three main components of this step include:

Marketing & Sales Plan

There can be a lot of moving parts to this one, depending on your business model.

But most importantly, you'll need to fully explain how you plan to reach your target market and convert those people into customers. A few example of what should be included:

• Positioning strategy. What makes your business both unique and highly desirable to your target market?
• Marketing activities. Will you advertise with billboards, online ads or something else entirely?
• Pricing. What you charge must reflect consumer demand. There are a few models to choose from, including ‘cost–plus pricing’ and ‘value pricing.’

This is the nuts and bolts of your business. It's especially important for brick–and–mortar companies that operate a storefront or have a warehouse.

You may want to explain why your location is important or detail how much space you have available. Plan to work at home? You can also cover your office space and any plans to move outside your house.

Any specialized software or equipment and tools should also be covered here.

Milestones & Metrics

Lenders and investors want to be confident that you know how to turn your business plans into financial success. That's where your milestones come in.

These are planned goals that help you progress your company. For example, if you're launching a new product your milestones may include completing prototypes and figuring out manufacturing.

Metrics are how you will gauge the success of your business. Do you want to generate a certain level of sales? Or keep costs at a certain level? Figuring out which metrics are most important and then tracking them is essential for growth.

Step 3: Detail your financial plan

This is the most crucial – and intimidating – part of any business plan for a bank loan. Your prospective lender will look especially close at this section to determine how likely your business is to succeed.

But the financial section doesn't have to be overwhelming, especially if you break the work into smaller pieces. Here are 3 items that your plan must have:

Simply put, this is your projections for your business finances. It gives you (and the bank) an idea of how much profit your company stands to make. Just a few items you'll need to include:

• Revenue. List all your products, services and any other ways your business will generate income.
• Direct costs. Or in other words, what are the costs to make what you sell?
• Personnel. Salaries and expenses related to what you pay yourself, employees and any contactors.
• Expenses. Things like rent, utilities, marketing costs and any other regular expenses.

Exactly how will you use any investments, loans or other financing to grow your business? This might include paying for capital expenses like equipment or hiring personnel.

Also detail where all your financing is coming from. Lines of credit, loans or personal savings should be listed here.

Bankers will be giving this section a lot of attention. Here's what you'll need:

• Profit & Loss. This statement pulls in numbers from your sales forecast and other elements to show whether you're making or losing money.
• Projected Balance Sheet. This is likely the first thing a loan officer will look at: it covers your liability, capital and assets. It provides an overview of how financially sound your business is.
• Projected Cash Flow. Essentially, this statement keeps track of how much money you have in the bank at any given point. Loan officers are likely to expect realistic monthly cash flow for the next 12 months.

Don't forget the Executive Summary

The Executive Summary is the first section of your business plan, but we recommend you tackle it last.

It's basically an introduction to your company, summarizing the main points of your plan. Keep it to just one or two pages and be as clear and concise as possible.

Think of it as a quick read designed to get the lender excited about your business.

If you need help writing your plan

Not everyone feels confident writing a business plan themselves, especially if it's needed to secure a bank loan.

And although you don't need an MBA to write one, getting your business plan right often does require quite a bit of work. So if you need help writing your plan, here are two options to consider:

• Hire a professional business plan writer to do it for you. This is typically the most expensive route, but worth it if you're pursuing $100,000 or more in capital.
• Sign up for LivePlan. It's business planning software that walks you through a step–by–step process for writing any type of plan. It's an affordable option that also gives you an easy way to track your actuals against your business plan, so you can get the insights you need to grow faster.

LivePlan makes it easy to write a winning business plan

No risk – includes our 35-day money back guarantee.

• Mar 30, 2023

The Ultimate Guide to Writing a Business Plan for a Loan: A Step-by-Step Walk-Through

The Ultimate Guide to Writing a Business Plan for a Loan: A Step-by-Step Walkthrough

As a business plan specialist and expert business planner, I'm here to guide you through the process of writing a comprehensive business plan for securing a loan. Whether you're a start-up or an established business looking to expand, a well-crafted business plan is essential for impressing potential lenders and securing the funding you need.

In this extensive, 5,000-word article, I'll cover everything you need to know about creating a top-notch business plan that will boost your chances of loan approval. We'll go through each section in detail, providing you with practical examples and tips to optimize your plan for success. So, let's get started!

Executive Summary

The executive summary is the first and most critical section of your business plan. It's a brief overview of your entire plan, highlighting the key points and giving readers an insight into your business.

Key elements to include in your executive summary:

Business concept: Briefly explain your business idea, the products or services you plan to offer, and the target market.

Company overview: Provide essential information about your company, including its legal structure, location, and mission statement.

Management team: Showcase the expertise and experience of your management team, emphasizing their ability to lead the business.

Market opportunity: Describe the market demand, trends, and target audience, highlighting the opportunity for your business to succeed.

Financial highlights: Summarize your financial projections, including sales, profits, and cash flow.

Loan purpose: Clearly state the purpose of the loan and the amount you're seeking.

Remember, the executive summary is often the first thing lenders read, so make it engaging and informative to grab their attention.

Company Description

The company description section is where you provide a more in-depth look at your business. It should give readers a clear understanding of your company's purpose, goals, and competitive advantages.

Key elements to include in your company description:

Business history: If your company has an existing history, briefly describe its origins and milestones achieved.

Mission statement: Articulate the purpose of your company and the value you aim to provide to customers.

Objectives: Outline the specific goals you want to achieve with your business, both short-term and long-term.

Products and services: Provide a detailed description of the products or services you plan to offer, emphasizing the benefits they provide to customers.

Target market: Identify your target audience, specifying their demographics, psychographics, and buying habits.

Competitive advantage: Explain what sets your business apart from the competition and how you plan to maintain this edge.

Market Analysis

The market analysis section demonstrates your understanding of the industry, market, and competition. It's crucial to show lenders that you've done your homework and have a comprehensive understanding of the market landscape.

Key elements to include in your market analysis:

Industry overview: Provide a high-level view of your industry, including its size, growth trends, and key players.

Market segmentation: Break down your target market into smaller segments, identifying their unique needs and preferences.

Target market characteristics: Describe the specific characteristics of your target market, such as demographics, psychographics, and geographic location.

Market demand: Present evidence of market demand, using data on customer needs, market trends, and buying behaviors.

Competitor analysis: Evaluate your main competitors, analyzing their strengths, weaknesses, and market share.

SWOT analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess your business's position in the market.

Marketing and Sales Strategy

In this section, outline your marketing and sales strategy to show lenders how you plan to attract and retain customers, as well as generate revenue. A well-defined marketing and sales strategy is crucial to demonstrate that you have a clear plan for growth and profitability.

Key elements to include in your marketing and sales strategy:

Marketing objectives: Define your marketing goals, such as brand awareness, lead generation, or customer retention.

Target audience: Reiterate your target market, emphasizing their needs and preferences.

Unique selling proposition (USP): Highlight your USP, the main reason customers should choose your products or services over the competition.

Marketing channels: Identify the marketing channels you plan to use, such as social media, email, content marketing, or paid advertising. Explain the rationale behind your choice of channels and how they align with your target audience.

Sales process: Describe your sales process, from lead generation to closing deals. Include details on your sales team structure, training, and compensation plans.

Key performance indicators (KPIs): List the KPIs you'll use to measure the success of your marketing and sales efforts, such as conversion rates, average deal size, or customer lifetime value.

Operations Plan

The operations plan section details the day-to-day activities required to run your business. It shows lenders that you have a clear understanding of the operational aspects of your company and the resources needed to support your growth.

Key elements to include in your operations plan:

Facilities: Describe your business's physical location, including its size, layout, and any equipment or machinery required.

Production process: If applicable, detail your production process, including the steps involved, quality control measures, and production capacity.

Supply chain: Outline your supply chain, identifying key suppliers, procurement processes, and inventory management practices.

Staffing: Explain your staffing requirements, including the roles, responsibilities, and qualifications of each team member.

Management structure: Provide an organizational chart, showcasing your company's management structure and reporting lines.

Legal and regulatory requirements: Identify any relevant legal or regulatory requirements, such as licenses, permits, or certifications needed to operate your business.

Financial Plan

The financial plan is arguably the most crucial section of your business plan when applying for a loan. It demonstrates your ability to manage finances, make informed decisions, and, ultimately, repay the loan.

Key elements to include in your financial plan:

Revenue projections: Estimate your future sales, breaking them down by product or service category and showing growth rates over time.

Expense projections: Forecast your expenses, including fixed costs (e.g., rent, utilities) and variable costs (e.g., marketing, salaries).

Cash flow statement: Provide a detailed cash flow statement, showing how cash will flow in and out of your business over a specified period (typically 12 months).

Profit and loss statement: Create a profit and loss statement that projects your business's profitability over time.

Balance sheet: Prepare a balance sheet that showcases your business's assets, liabilities, and equity.

Break-even analysis: Calculate the point at which your business will break even, meaning your revenues equal your expenses.

Loan repayment schedule: Detail your proposed loan repayment schedule, including the loan amount, interest rate, repayment terms, and projected date of full repayment.

The appendices section is where you can include any additional documents or supporting materials that are relevant to your business plan. These documents may provide further evidence of your company's viability and help strengthen your case for securing a loan.

Examples of items to include in the appendices:

Resumes of key team members

Product samples or prototypes

Market research data or surveys

Letters of intent or contracts with suppliers, partners, or customers

Intellectual property documentation, such as patents, trademarks, or copyrights

Relevant licenses, permits, or certifications

Writing a comprehensive business plan for a loan can seem like a daunting task, but with the right approach and guidance, it's an achievable goal. By following the step-by-step instructions outlined in this article, you can create a well-structured, persuasive business plan that will greatly improve your chances of securing the funding you need. Remember to:

Pay close attention to your executive summary, as it sets the tone for the entire plan.

Be thorough and detailed in your market analysis, showing a deep understanding of your industry and target audience.

Develop a solid marketing and sales strategy to demonstrate your ability to attract and retain customers.

Address the operational aspects of your business, including staffing, facilities, and supply chain management.

Present a robust financial plan, complete with projections and a loan repayment schedule.

By doing so, you'll showcase your expertise, commitment, and preparedness to potential lenders, significantly increasing the likelihood of obtaining the loan your business needs to grow and succeed.

In addition to following the steps outlined in this guide, consider seeking professional assistance from a business plan consultant or specialist to review and refine your plan. Their expertise can help you identify any areas that may need improvement and ensure that your business plan is optimized for success.

Finally, remember to continuously update your business plan as your business evolves. Regular updates will ensure that your plan remains relevant and accurate, providing you with a valuable roadmap for your business's future growth and development.

With dedication, persistence, and a well-crafted business plan, you can secure the funding you need to bring your business vision to life. Good luck, and here's to your success!

• Writing Your Business Plan
• Funding Your Business

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The Ultimate Cheat Sheet: Business Plan Writing Tips & Tricks

How to Write a Business Plan for a Loan

Business plans are often required when applying for funds from venture capitalists or other private investors, but even if you are seeking a bank loan for your company it is very helpful to prepare one since the lender wants to be confident that he is taking on an investment with growth potential so that you can repay the loan.

In this article, you will learn about the types of business loans, the importance of the business plan in your application for a loan, and how to write a business plan that will help you get the funding you need for your company.

Download our Ultimate Business Plan Template here

What Is a Business Loan?

A business loan is funding that is provided by a financial institution to a company for it to carry out its day-to-day operational activities. It also supports the purchase of equipment, refinancing of debt, and other purposes. Small businesses might need these loans because they may not have enough funds to buy equipment, refinance debt, or because they encounter financial difficulties.  

Your Loan Application

You can apply for a commercial loan with your local bank, credit union, Small Business Administration (SBA) lender, or community development financial institution like Capital Impact. You should expect that the lender will ask you detailed questions about all aspects of your business to ensure that he or she is lending you money that will be repaid.

In addition, if you are looking to purchase a business or commercial real estate, the lender may ask for additional information and documentation to assess your qualifications and ability to repay the loan.

Before applying for a business loan it can be helpful to research different types of loans so you understand what is available and what you will need to pay attention to in your loan proposal.

Common Types of Business Loans

There are many types of loans for small businesses, including:

• lines of credit
• commercial mortgages
• equipment financing

Contact different lenders in your area to see what kind of loan terms they offer and if their interest rates are within your budget.

What is a Business Plan?

A traditional business plan is a document that provides an analysis of the present situation and future financial projections for a company. It includes details about the owners, management team, customers, location of the business, finances, marketing plan, and other information.

A comprehensive and well-researched business plan will help lenders make informed decisions about providing a loan for your business.

To help you get started, you can download our sample business plan for bank loan pdf .

Why Do You Need a Business Plan to Get a Business Loan?

A loan proposal business plan is your opportunity to show the lender you understand your business, its capabilities, and how it operates within the industry in which it competes. By putting together a clear and concise document that outlines all of this information, the lender should have a much easier time understanding how you have arrived at your numbers and where you are going in the future.

A business plan is also helpful to the lender because it provides an opportunity for him or her to ask you questions, further clarifying details that might not be clear from your application materials alone. This way the lender can walk away from the meeting with a good understanding of what he or she is loaning money to and how likely it is he or she will see the loan repaid.

How to Write a Business Plan to Get Approved for a Loan

Different lenders may ask for different sections of your business plan, but most require some combination of the following key elements.

1. Executive Summary

The Executive Summary is the first section of your business plan that a lender will read, but typically the last section written. It is very important because it acts as a snapshot of your business plan and allows the person reading to get an overview of what you are proposing.

The summary should include:

• A statement about why you need the business loan
• Details on how much money you want to borrow, when you will repay it, and interest rates
• A description of how the proceeds from the loan will be used
• Your business’s historical and projected financial information (again)
• The expected impact on your company and the industry as a whole if you are successful.

2. Company Description

In the Company Description, you should include basic facts about your company such as:

• What is the business structure (corporation, partnership, limited liability company (LLC), etc.)?
• How long has your company been in operation?
• What is the size of your workforce?
• What accomplishments or milestones have you achieved within the last year?

This section should also include information about your future business plans.

• How do you plan to expand, if at all?
• Who are your main competitors and how is your company different from them?
• What changes will you make to excel against these competitors?

3. Industry Analysis

In the Industry or Market Analysis, you should include information about your industry in general.

• What are the strengths and weaknesses of your industry?
• How will your company compete in it?
• What trends within the industry affect its future success or potential struggles?

You may also include information about your specific niche in the market. If your company operates in a very specific area of the industry, be sure to highlight it.

4. Customer Analysis

The Customer Analysis section of your business plan helps a lender understand who your customers are and why they will buy from you.

In this section, you should include information on the following:

• Your target audience and the individual customer segments
• How many potential customers you have within your target market
• How much your customers typically spend, and how much you expect them to spend in the future
• What has caused these changes or trends to occur and how they will impact your business

5. Competitive Analysis

This section should show the competitive landscape and how you plan to compete against your competitors.

• What are their strengths?
• Where do they fall short?
• What changes will you implement to get ahead of them?
• What are your company’s competitive advantages over these competitors?

6. Marketing Plan

This section should include a detailed description of the marketing strategy you plan to implement.

• What is your customer acquisition cost? How much will it cost you to bring in one new customer?
• How will you reach these potential customers? Be specific about your marketing strategy, advertising methods and costs.
• Who is responsible for implementing each part of the marketing plan and how much it is expected to cost?

7. Operations Plan

Your Operations Analysis should describe the way your company currently operates and how it will operate with the help of the loan.

• What are your company’s strengths? Weaknesses?
• What have you implemented in the past 12 months that has led to increased revenue, decreased costs, or improved efficiency?
• How will you continue to operate efficiently with the proceeds?

8. Management Team

In the management section, you should describe your business in terms of its personnel structure.

• What are the responsibilities of each person on your team?
• Who are they? What are their qualifications?
• How will their roles change when you receive the loan proceeds?

9. Financial Plan

This section should include your company’s financial statements include the projected income statements, projected balance sheet, and cash flow statements for the next 3 – 5 years.

You can assume that you will receive loan proceeds in 20XX, so plan accordingly.

Include a five-year break-even analysis and an explanation of how you arrived at your income statement and cash flow projections. Don’t forget to include interest and loan payments in your financial projections.

10. Appendix

In this section, you will include the supporting documents for the claims within your business plan. This section should include:

• A loan agreement
• A list of all applicable business licenses, permits, etc. that your company holds or has applied for

You may also include:

• An organizational chart for your company
• The resumes of the members of your management team
• The resumes of any employees who will be making a significant impact on your business with the loan money
• Copies of contracts, leases, and other agreements that are relevant to your business plan
• Complete financial statements and projections if you only include a summary in the Financial Plan section

These documents should be attached to your business plan in a separate file if they are not included and may need to be submitted with the final small business loan application.

Tips for Writing a Business Plan for a Loan

To have a successful business plan and loan application, you need to know exactly what information your loan officer is looking for and how to find it.

• Before you submit your application, be sure to carefully edit and proofread it for errors. Errors in a business plan may lead a lender to question your attention to detail, so make sure it is polished and error-free.
• Always be sure to include an executive summary of the main points of your plan at the beginning, as some loan officers may not read all of the details.
• Be sure to keep your tone professional and business-like.
• Include detailed financials, market analysis, and other crucial information.
• Remember that any omission or inaccuracies will be carefully scrutinized by a lending officer, so be sure you have all of the necessary documents before submission.
• Finally, remember that lenders often appreciate creativity and outside-the-box thinking when it comes to business plans, but don’t let it distract from the necessary information for your application.

Writing a good business plan is one of the most important and necessary steps toward securing a loan or other source of capital.

Use our proven business plan template provided below, and you’ll be able to give your lender all of the information they need to make an informed decision.

The key is to do it right. By following the steps outlined above and including all of the necessary documents (and editing/proofing your application), you should significantly improve your chance of securing a loan for your business.

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Every business owner can benefit from writing a business plan, including those in the early stages of launching a business . A well-crafted business plan communicates the business’s strategy for growth to key leaders and investors. It’s also an important step to getting a business loan since many lenders require it.

Let’s walk through the steps and elements of writing your ideal business plan.

Key takeaways

• A business plan outlines how you plan to bring products or services to market
• Many lenders require a business plan be included with a loan application
• You can choose to write a lean or traditional business plan
• It covers everything from market research to your marketing and financial plan.

What is a business plan?

A business plan is a document that outlines a business’s strategy for bringing a product or service to market. It describes the company, product idea and goals or steps that the business will take to achieve growth. The document includes multiple sections that provide insight into each part of the strategy.

The business plan can be a simple document called a lean business plan or a more detailed traditional business plan. The lean business plan covers the basics of the company, product, target customers and how it will get revenue. It may only be one page with short descriptions for each part.

The traditional business plan includes more depth on the goals, measurements, research and marketing strategies to get the business where it’s going. Here are key differences in the information written for each type of business plan:

Although there’s no one-size-fits-all approach, follow these steps to create a strong business plan.

Write an executive summary

An executive summary is the introduction to a business plan, giving the key details about your business model and the product or service you’re offering. While there’s no strict formula for writing this section, you should include all the relevant details that you’d want a key partner or investor to know.

It should describe your product or service idea, target market and key objectives for growth within the next few years. It may also summarize your marketing and sources of revenue or funding.

You can adjust what to include based on the exact business you’re starting and its business model. Most business plans keep the executive summary to one to two pages.

Create a company description

The company description should overview important details about your company. It can state your company’s name, location and type of entity as well as describe its history. It should also clearly define the vision that you have for your company’s future in the form of a mission or vision statement.

You may also outline the structure for managing the business, listing key roles and responsibilities and the people filling those roles. Depending on the details you included in the executive summary, you might include information about your product or service.

Describe your value proposition

The value proposition is your chance to pitch what makes your business stand out. It identifies the customer’s problem or gap in the market for the product or service you’re offering. It then goes into detail about how your business will solve the problem.

The value proposition can also explain major barriers that customers have before making a decision and what your business will do to break through those barriers. It shows leaders and investors that you have a thoughtful purpose behind the business you’re creating.

State your business goals

The path to achieving success starts with knowing what success looks like. Many business plans state its main objectives in the company description. Others describe those goals in a separate part of the business plan to dive deeper into the specific goals.

You can also include key measurements you’ll use to gauge whether your business is achieving its goals. You would then use these goals in other business planning documents, further breaking them down into defined short-term steps that ladder up to the larger goals.

Outline your product and service

Next, you want to dive into the main product or service that your business is offering. Explain what the product is, how it works and the benefits that it brings to customers. If you’re planning to make multiple products, you can include a description of each product line. Show how this product or service is set apart from similar products from competitors.

You can also use this section to show how the product or service is produced, including cost of supplies and the price at which you plan to sell. Let the investors and stakeholders know if you have a trademark or patent for the products you’re creating.

Give a summary of market research

Next comes market research, the part of the plan where you do your due diligence to gather information and understand your target customers and competitors. First, you want to understand your target customers’ needs and any barriers they might have to buying your product.

You want to look for information about their demographics and how they might respond to the product you’re offering. This information will help you when designing your product and marketing it in a way that resonates with customers.

Then, you can look at the economy around your product, such as average pricing and sales revenue. This also includes research about your competitors, the market share that they hold and the barriers to entering your market. This section may include data from data research companies, surveys, focus groups and interviews.

According to the U.S. Small Business Administration , the questions you’re trying to answer include:

• Market size, or how many people may want to buy your product
• What people are willing to pay for your product
• Similar products already available
• Who your competitors are
• How your industry is doing
• Typical revenue gained by small businesses in your industry

Summarize a marketing strategy

Once you’ve clearly defined your product and who you’re selling to, you can come up with a strategy for how you’ll reach and sell to customers. In this section, you’ll include the different marketing channels you’ll use to promote your products and services.

These may include direct mailers, social media, traditional or online advertising or media events. The exact channels you use will depend on where you can easily find your target customers.

You can also describe the key messaging that you plan to use during marketing, which will pinpoint the value that it offers to customers. The marketing plan should also include the cost of marketing to different channels and your marketing budget. You can then outline the marketing goals and measurements you’ll use to see if you’re meeting those goals.

Create a logistics and operations plan

The logistics and operations section of your business plan is a detailed description of how your business will bring products and services to market. It explains how the business will run on a day-to-day basis. It should highlight your company’s management structure, give an overview of processes and describe the workflow from end to end. It can also include data on how many products you can make or how long it will take to make products or offer services.

Create a financial plan

Now that you’ve laid out the research, goals and planning, you can use that information to forecast revenue and build a financial plan. Use any past revenue or sales history as a starting point. Then, refer to your company’s recent growth and goals to calculate future financial growth.

If you’re a startup , you can use market research to estimate revenue for a startup in your industry. You can either forecast revenue manually or find software that projects revenue for you.

In your financial plan, you also want to create and track your business budget . You’ll track your estimated and actual revenue, updating regularly to keep the revenue forecast accurate and realistic. Next, you’ll list all expenses and their amounts, including one-time, variable, fixed or seasonal expenses. Here are some examples of different business expenses:

• One-time or capital expenses: Equipment, real estate, furniture, commercial vehicles, business licenses
• Variable expenses: Inventory, utilities, fuel, office supplies, shipping services, card processing fees
• Fixed expenses: Employee salaries and benefits, software, web hosting, office or equipment leases, business loan repayments

Business plan resources

Writing your business plan will take more than putting pen to paper. Try these resources to help you gather data, set up your finances and more:

• Business plan templates. Creating a business plan for the first time? Learn by looking up examples of other business plans or templates like these from Smartsheet .
• Software for accounting and financial planning. Many small businesses use Quickbooks, Xero or Netsuite to track revenue and expenses. These may also forecast revenue based on sales history.
• Business loan resources. To cover your funding needs, think through the types of business loans that would best serve your business. Once you’ve landed on a loan, compare features and interest rates to help you make a decision.
• Survey tools. For in-depth market research, you can build a survey and send to your target customers through a data research company like GWI.

Small business mentoring

Experienced mentors can guide you to making effective business decisions and unlock new potential for growth. Where to find small business mentors:

• SBA. You can find resources and free or low-cost mentors through the SBA’s local assistance tool .
• Small Business Development Centers. SBDCs provide specialized training programs in your local area covering specialized topics like marketing, data research and business management.
• Community Development Financial Institutions. CDFIs   are financial organizations like banks and credit unions that are built to develop the community. Alongside banking and lending services, CDFIs offer training programs and resources.
• SCORE. SCORE is an organization that partners with the SBA to bring resources to small business owners. Mentorship is at the core of what the organization does, and it can match you with a local mentor through its online locator tool.
• Local Chamber of Commerce. These local organizations are known for supporting business networking. They may help you find a mentorship program, or you may build a relationship with another successful entrepreneur through networking events.
• Nonprofit organizations. Some nonprofit organizations are dedicated to supporting small business owners with funding, trainings and mentorship programs. These are typically local programs. For example, NYPACE is a nonprofit that offers free consulting to underserved entrepreneurs in New York.

Bottom line

Your business plan should outline key information about your company, products and the strategy for getting those products in the hands of your customers. Every business plan looks different, but there is essential information to include in every plan, such as who your target customer is and your expected revenue. The business plan serves to help you get business funding and outline exact goals and steps to growing your company.

Frequently asked questions

Do i need a business plan to apply for a business loan, how do i write a simple business plan, what basic items should be included in a business plan.

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How to Write a Business Plan For a Loan

Securing a business loan is a critical step for many entrepreneurs aiming to start or expand their operations. Lenders and investors require a business plan before they will consider financing a business. A well-written business plan can improve your chances of getting funding and give you a competitive edge in a sea of entrepreneurs. 

In this guide, we will explore the steps involved in crafting an effective business plan tailored to secure a loan, offering essential tools, resources, and practical examples to help you succeed.

What is a Loan Business Plan?

A loan business plan is a comprehensive document that details your business’s objectives, strategies, financial health, and future projections. This type of business plan differs from others in that it specifically caters to the interests of financial lenders. 

Key elements such as profitability forecasts, risk management, and financial stability are emphasized to assure lenders of your ability to manage and repay the loan. Essentially, this plan serves as both a roadmap for your business’s future and a persuasive tool for securing financial backing.

Do You Need a Business Plan to Get a Loan?

Whether or not you need a business plan for financing depends on several factors, including the type of loan, the lender, and the amount of money you’re requesting. However, in many cases, having a well-prepared business plan is essential, particularly for small businesses and startups seeking significant funding. Here’s a closer look at when and why writing a business plan for a loan may be required for securing financing.

Importance of a Business Plan in Securing a Loan

Risk Assessment: Lenders use business plans to assess the risk involved in lending to a business. A comprehensive business plan to get a loan provides a detailed overview of your business’s structure, strategy, market, and financial health, which helps lenders make informed decisions.

Demonstrating Commitment and Preparation: A business plan for bank loan shows that you have put significant thought and effort into planning your business. This commitment is often viewed favorably by lenders, as it suggests that you are serious about your business’s success and are likely to be diligent in repaying the loan.

Clarifying Loan Utilization: Lenders require business owners to identify the purpose of the loan. A business plan that clearly outlines how the loan will be utilized (for expansion, equipment, inventory, etc.) can help assure lenders that the funds will be used responsibly and will contribute to the business’s growth.

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Essential Components of a Loan Business Plan

To effectively communicate your business’s potential and stability to lenders, it’s crucial to know how to make a business plan for a loan. Your business plan should include the following critical components:

Executive Summary

The executive summary acts as the introduction in creating business plan for a loan, providing a concise overview of the most important aspects. It should include your business name, location, a brief description of your business operations, and your mission statement. Crucially, this section should also detail the loan amount you are requesting and its purpose. This part sets the stage for the detailed explanation that follows in the rest of the document.

Company Description

In this section, dive into what your business does, the market needs it meets, and the customers it serves. Include details about your company’s legal structure, ownership, significant achievements, and the competitive edge your business possesses. This background information is essential to establishing the context for your business plan funding request.

Market Analysis

Conducting a thorough market analysis is a key component of business loan analysis. It shows lenders your deep understanding of the industry and your business’s positioning. Include details like demographic and psychographic data, market size, expected growth, and how your offerings meet market needs. Additionally, a competitive analysis of your rivals’ strengths and weaknesses highlights your business’s advantages in the marketplace.

Organization and Management

This section should outline your business’s organizational structure and introduce your management team, detailing their roles, backgrounds, and unique qualifications. Demonstrating the strength and expertise of your management team can reassure lenders that your business is under competent leadership.

Service or Product Line

Describe in detail the products or services your business offers. Explain how these offerings are produced, their benefits to customers, and their life cycle. Discuss any new products or services you plan to introduce and how they will contribute to your business’s growth.

Marketing and Sales Strategy

Articulate your strategies for attracting and retaining customers. This section should detail your marketing plans, sales tactics, and the channels you intend to use to reach your target audience. Clearly outlining how you will generate customer demand and convert it into sales is crucial for convincing lenders of your business’s revenue potential.

Funding Request

In your funding request, clearly state the amount you need and provide a brief explanation of why you are asking for the loan and what you plan to do with the money. Specify the type of loan you are seeking, the desired terms, and your preferred repayment plan. This detail helps lenders assess the feasibility of your request and understand how the funds will be used, enhancing the transparency and credibility of your business plan.

Financial Projections

Provide comprehensive financial projections to support your business plan funding request. Describe how you plan to use these funds, including projected income statements, balance sheets, cash flow statements, and capital expenditure budgets for the next three to five years. Ensure these projections are realistic and data-driven to demonstrate your business’s ability to repay the loan effectively.

What Lenders Look for in a Business Plan?

When writing a business proposal for funding, it’s crucial to understand the criteria lenders use to evaluate your application. Often referred to as the “Five Cs of Credit,” these criteria help lenders assess the risk associated with your business and determine your ability to repay the loan. Addressing each of these factors thoroughly in your bank loan proposal can greatly improve your chances of securing funding.

Character refers to the trustworthiness and reliability of the business owner and management team. Lenders assess character by looking at your personal credit history, industry experience, and references. This aspect of your business plan should highlight your professional background, achievements, and the expertise of your management team, underscoring your commitment to the business’s success.

Capacity is your business’s ability to repay the loan, which is primarily evaluated through your cash flow. Lenders will examine your past financial statements and your projected financials to ensure that your business generates enough cash flow to cover your existing expenses plus the new loan payments. This section should include detailed, realistic financial forecasts and a solid explanation of how these projections align with your business’s operational plans.

Capital pertains to the money you have invested in your business. Lenders want to see that you have skin in the game. The more of your own money that is invested in the business, the less likely you are to walk away from it. Include information about your personal investment and the equity within the business. This demonstrates your commitment to the business and reduces the risk for the lender.

Conditions refer to both the internal and external factors that might affect your business. Internally, this could include your business’s organization, product line, and marketing strategy. Externally, it encompasses market conditions, industry trends, and the economic environment. Your business plan should discuss how these conditions impact your business and what steps you will take to mitigate risks associated with unfavorable conditions.

Collateral is any asset that you can offer to secure the loan, which the lender can seize if you fail to repay the debt. While not all business loans require collateral, providing it can help secure better terms or a larger loan amount. Detail any assets that could serve as collateral in your business plan, including real estate, equipment, or inventory.

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How to Present a Business Plan to a Bank?

Presentation is key when approaching a bank with your business plan for loan application. Prepare thoroughly, understanding every detail of your plan and being ready to answer in-depth questions. Present your business loan proposal neatly and professionally, and maintain a confident, concise delivery. This professionalism shows that you are serious and well-prepared, which can be just as important as the content of your business plan.

Tools and Resources for Crafting a Business Plan

Creating a compelling bank loan business plan is essential, especially when applying for startup loans or presenting to a lender. To streamline the process and enhance the quality of your business plan, consider leveraging the following tools and resources:

Software Solutions

Software solutions like LivePlan , Bizplan , and Enloop are designed to simplify the process of creating a detailed business plan. These tools offer:

• Guided Instructions: Step-by-step guides that help you build each section of your business plan, ensuring all critical elements are covered.
• Financial Projections Tools: Automated tools to help calculate financial forecasts, which are crucial for start up loans and bank loans.
• Customizable Templates: Specific templates that can be tailored to the needs of different industries and funding scenarios, such as a business plan for a bank loan example or a startup loan application.

These software options are especially beneficial for those who are new to writing business plans, as they help draft a business plan, structure your thoughts, and ensure your document meets lender expectations.

Websites like SCORE , GrowThink and Bplans provide a wealth of free resources that can be particularly useful when crafting your business plan for loan:

• Sample Business Plan For Bank Loan PDF : This PDF is designed to cater to the unique requirements of different sectors, providing a solid starting point that you can adapt to your specific business scenario.
• Business Plan for Bank Loan Example: Access to sample business plans that succeeded in securing bank loans can give you insights into what banks are particularly attentive to.
• Business Plan Template for Bank Loan: Specific templates designed to meet the criteria and expectations of banks, which can be incredibly helpful in structuring your document properly.

Utilizing these templates can save time and ensure your plan aligns with industry standards, enhancing your credibility with potential lenders.

Professional Consultants

For those who prefer a more personalized approach or need expert advice, hiring a professional business plan writer or consultant can be a wise investment:

• Tailored Expertise: Consultants bring specific knowledge of what lenders look for in a business plan, especially important when applying for startup loans where there is no business history to leverage.
• Critical Review and Feedback: An experienced consultant can provide critical feedback, helping refine your plan’s messaging to ensure it resonates with bank officers and loan committees.
• Industry Insights: Consultants often bring deep industry insights that can enrich your market analysis and competitive landscape sections, strengthening the overall persuasive power of your business plan for a bank loan. 

Whether you’re drafting your first funding business plan or refining one for a crucial bank loan, these tools and resources can dramatically increase your efficiency and effectiveness. By carefully selecting the right aids, you ensure your business plan is not only comprehensive but also compelling enough to secure the needed funding.

A well-crafted business plan is crucial for securing a business loan. It not only demonstrates your commitment and understanding of the market but also reassures lenders of your ability to manage financial responsibilities. Incorporating essential components like a detailed executive summary, comprehensive market analysis, and robust financial projections, alongside addressing the “Five Cs of Credit,” significantly strengthens your loan application.

Presenting your business plan with confidence and professionalism is equally important. Leveraging tools such as business plan software, templates, or engaging professional consultants can enhance your plan’s effectiveness. With thorough preparation and a strategic approach, you can increase your chances of obtaining the necessary funding to advance your business goals.

Crafting Winning Business Plans for Your Loan Success

To enhance your prospects of successfully securing a business loan , consider utilizing the professional business plan services offered by BSBCON . Our skilled consultants are adept at asking the right questions to ensure that the information collected from you is consistently represented throughout your plan. We conduct thorough external research to substantiate your assumptions and financial projections. 

Our team is committed to ensuring that your business plan for funding adheres to all the criteria set forth by banks. Moreover, we deliver your tailored business plan in a professional and visually appealing format, reinforcing the strong and successful image you wish to portray for your business.

For a detailed quote on a professionally crafted, winning business plan that can help you secure your bank loan, contact us today.

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How to write an effective business plan in 11 steps (with workbook)

February 02, 2023 | 14 minute read

Writing a business plan is a powerful way to position your small business for success as you set out to meet your goals. Landmark studies suggest that business founders who write one are 16% more likely to build viable businesses than those who don’t and that entrepreneurs focused on high growth are 7% more likely to have written a business plan. 1 Even better, other research shows that owners who complete business plans are twice as likely to grow their business successfully or obtain capital compared with those who don’t. 2

The best time to write a business plan is typically after you have vetted and researched your business idea. (See How to start a business in 15 steps. ) If conditions change later, you can rewrite the plan, much like how your GPS reroutes you if there is traffic ahead. When you update your plan regularly, everyone on your team, including outside stakeholders such as investors, will know where you are headed.

What is a business plan?

Typically 15-20 pages long, a business plan is a document that explains what your business does, what you want to achieve in the business and the strategy you plan to use to get there. It details the opportunities you are going after, what resources you will need to achieve your goals and how you will define success.

Why are business plans important?

Business plans help you think through barriers and discover opportunities you may have recognized subconsciously but have not yet articulated. A business plan can also help you to attract potential lenders, investors and partners by providing them with evidence that your business has all of the ingredients necessary for success.

What questions should a business plan answer?

Your business plan should explain how your business will grow and succeed. A great plan will provide detailed answers to questions that a banker or investor will have before putting money into the business, such as:

• What products or services do you provide?
• Who is your target customer?
• What are the benefits of your product and service for customers?
• How much will you charge?
• What is the size of the market?
• What are your marketing plans?
• How much competition does the business face in penetrating that market?
• How much experience does the management team have in running businesses like it?
• How do you plan to measure success?
• What do you expect the business’s revenue, costs and profit to be for the first few years?
• How much will it cost to achieve the goals stated in the business plan?
• What is the long-term growth potential of the business? Is the business scalable?
• How will you enable investors to reap the rewards of backing the business? Do you plan to sell the business to a bigger company eventually or take it public as your “exit strategy”?

How to write a business plan in 11 steps

This step-by-step outline will make it easier to write an effective business plan, even if you’re managing the day-to-day demands of starting a new business. Creating a table of contents that lists key sections of the plan with page numbers will make it easy for readers to flip to the sections that interest them most.

• Use our editable workbook to capture notes and organize your thoughts as you review these critical steps. Note: To avoid losing your work, please remember to save this PDF to your desktop before you begin.

1. Executive summary

The executive summary is your opportunity to make a great first impression on investors and bankers. It should be just as engaging as the enthusiastic elevator pitch you might give if you bumped into a potential backer in an elevator.

In three to five paragraphs, you’ll want to explain what your business does, why it will succeed and where it will be in five years. The executive summary should include short descriptions of the following:

• Business concept. What will your business do?
• Goals and vision. What do you expect the business to achieve, both financially and for other key stakeholders, such as the community?
• Product or service. What does your product or service do — and how is it different from those of competitors?
• Target market. Who do you expect to buy your product or service?
• Marketing strategy. How will you tell people about your product or service?
• Current revenue and profits. If your business is pre-revenue, offer sales projections.
• Projected revenue and profits. Provide a realistic look at the next year, as well as the next three years, ideally.
• Financial resources needed. How much money do you need to borrow or raise to fund your plan?
• Management team. Who are the company’s leaders and what relevant experience will they contribute?

2. Business overview

Here is where you provide a brief history of the business and describe the product(s) or service(s) it offers. Make sure you describe the problem you are attempting to solve, for whom you will solve it (your customers) and how you will solve it. Be sure to describe your business model (such as direct-to-consumer sales through an online store) so readers can envision how you will make sales. Also mention your business structure (such as a sole proprietorship , general partnership, limited partnership or corporation) and why it is advantageous for the business. And be sure to provide context on the state of your industry and where your business will fit into it.

3. Business goals and vision

Explain what you hope to achieve in the business (your vision) as well as its mission and value proposition. Most founders judge success by the size to which they grow the business using measures such as revenue or number of employees. Your goals may not be solely financial. You may also wish to provide jobs or solve a societal problem. If that’s the case, mention those goals as well.

If you are seeking outside funding, explain why you need the money, how you will put it to work to grow the business and how you expect to achieve the goals you have set for the business. Also explain your exit strategy—that is, how you would enable investors to cash out, whether that means selling the business or taking it public.

4. Management and organization

Many investors say they bet on the team behind a business more than the business idea, trusting that talented and experienced people will be capable of bringing sound business concepts to life. With that in mind, make sure to provide short bios of the key members of your management team (including yourself) that emphasize the relevant experience each individual brings, along with their special talents and industry recognition. Many business plans include headshots of the management team with the bios.

Also describe more about how your organization will be structured. Your company may be a sole proprietorship, a limited liability company (LLC) or a corporation in one or more states.

If you will need to hire people for specific roles, this is the place to mention those plans. And if you will rely on outside consultants for certain roles — such as an outsourced CFO — be sure to make a note of it here. Outside backers want to know if you’ve anticipated the staffing you need.

5. Service or product line

A business will only succeed if it sells something people want or need to buy. As you describe the products or services you will offer, make sure to explain what benefits they will provide to your target customers, how they will differ from competing offerings and what the buying cycle will likely be so it is clear that you can actually sell what you are offering. If you have plans to protect your intellectual property through a copyright or patent filing, be sure to mention that. Also explain any research and development work that is underway to show investors the potential for additional revenue streams.

6. Market/industry analysis

Anyone interested in providing financial backing to your business will want to know how big your company can potentially grow so they have an idea of what kind of returns they can expect. In this section, you’ll be able to convey that by explaining to whom you will be selling and how much opportunity there is to reach them. Key details to include are market size; a strengths, weaknesses, opportunities and threats (SWOT) analysis ; a competitive analysis; and customer segmentation. Make it clear how you developed any projections you’ve made by citing interviews or research.

Also describe the current state of the industry. Where is there room for improvement? Are most companies using antiquated processes and technology? If your business is a local one, what is the market in your area like? Do most of the restaurants where you plan to open your café serve mediocre food? What will you do better?

In this section, also list competitors, including their names, websites and social media handles. Describe each source of competition and how your business will address it.

7. Sales and marketing

Explain how you will spread the word to potential customers about what you sell. Will you be using paid online search advertising, social media promotions, traditional direct mail, print advertising in local publications, sponsorship of a local radio or TV show, your own YouTube content or some other method entirely? List all of the methods you will use.

Make sure readers know exactly what the path to a sale will be and why that approach will resonate with customers in your ideal target markets as well as existing customer segments. If you have already begun using the methods you’ve outlined, include data on the results so readers know whether they have been effective.

8. Financials

In a new business, you may not have any past financial data or financial statements to include, but that doesn’t mean you have nothing to share. Preparing a budget and financial plan will help show investors or bankers that you have developed a clear understanding of the financial aspects of running your business. (The U.S. Small Business Administration (SBA) has prepared a guide you can use; SCORE , a nonprofit organization that partners with the SBA, offers a financial projections template to help you look ahead.) For an existing business, you will want to include income statements, profit and loss statements, cash flow statements and balance sheets, ideally going back three years.

Make a list of the specific steps you plan to take to achieve the financial results you have outlined. The steps are generally the most detailed for the first year, given that you may need to revise your plan later as you gather feedback from the marketplace.

Include interactive spreadsheets that contain a detailed financial analysis showing how much it costs your business to produce the goods and services you provide, the profits you will generate, any planned investments and the taxes you will pay. See our startup costs calculator to get started.

9. Financial projections

Creating a detailed sales forecast can help you get outside backers excited about supporting you. A sales forecast is typically a table or simple line graph that shows the projected sales of the company over time with monthly or quarterly details for the next 12 months and a broader projection as much as five years into the future. If you haven’t yet launched the company, turn to your market research to develop estimates. For more information, see “ How to create a sales forecast for your small business. ”

10. Funding request

If you are seeking outside financing such as a loan or equity investment, your potential backers will want to know how much money you need and how you will spend it. Describe the amount you are trying to raise, how you arrived at that number and what type of funding you are seeking (such as debt, equity or a combination of both). If you are contributing some of your own funds, it is worth noting this, as it shows that you have skin in the game.

11. Appendix

This should include any information and supporting documents that will help investors and bankers gain a greater understanding of the potential of your business. Depending on your industry, you might include local permits, licenses, deeds and other legal documents; professional certifications and licenses; media clips; information on patents and other intellectual property; key customer contracts and purchase orders; and other relevant documents.

Some business owners find it helpful to develop a list of key concepts, such as the names of the company’s products and industry terms. This can be helpful if you do business in an industry that may not be familiar to the readers of the business plan.

Tips for creating an effective business plan

Use clear, simple language. It’ll be easier to win people over if your plan is easy to read. Steer clear of industry jargon, and if you must use any phrases the average adult won’t know, be sure to define them.

Emphasize what makes your business unique. Investors and bankers want to know how you will solve a problem or gap in the marketplace differently from anyone else. Make sure you’re conveying your differentiating factors.

Nail the details. An ideal business plan will be detailed and accurate. Make sure that any financial projections you make are realistic and grounded in solid market research. (If you need help in making your calculations, you can get free advice at SCORE.) Seasoned bankers and investors will quickly spot numbers that are overly optimistic.

Take time to polish it. Your final version of the plan should be neat and professional with an attractive layout and copy that has been carefully proofread.

Include professional photos. High-quality shots of your product or place of business can help make it clear why your business stands out.

Updating an existing business plan

Some business owners in rapidly growing businesses update their business plan quarterly. Others do so every six months or every year. When you update your plan make sure you consider these three things:

• Are your goals still current? As you’ve tested your concept, your goals may have changed. The plan should reflect this.
• Have you revised any strategies in response to feedback from the marketplace? You may have found that your offerings resonated with a different customer segment than you expected or that your advertising plan didn’t work and you need to try a different approach. Given that investors will want to see a marketing and advertising plan that works, keeping this section current will ensure you are always ready to meet with one who shows interest.
• Have your staffing needs changed? If you set ambitious goals, you may need help from team members or outside consultants you did not anticipate when you first started the business. Take stock now so you can plan accordingly.

Final thoughts

Most business owners don’t follow their business plans exactly. But writing one will get you off to a much better start than simply opening your doors and hoping for the best, and it will be easier to analyze any aspects of your business that aren’t working later so you can course-correct. Ultimately, it may be one of the best investments you can make in the future of your business.

Business plan FAQs

What are common mistakes when writing a business plan.

The biggest mistake you can make when writing a business plan is creating one before the idea has been properly researched and tested. Not every idea is meant to become a business. Other common mistakes include:

• Not describing your management team in a way that is appealing to investors. Simply cutting and pasting someone’s professional bio into the management section won’t do the trick. You’ll want to highlight the credentials of each team member in a way that is relevant to this business.
• Failing to include financial projections — or including overly optimistic ones. Investors look at a lot of business plans and can tell quickly whether your numbers are accurate or pie in the sky. Have a good small business accountant review your numbers to make sure they are realistic.
• Lack of a clear exit strategy for investors. Investors may want the option to cash out eventually and would want to know how they can go about doing that.
• Slapdash presentation. Make sure to fact-check any industry statistics you cite and that any charts, graphs or images are carefully prepared and easy to read.

What are the different types of business plans?

There are a variety of styles of business plans. Here are three major types:

Traditional business plan. This is a formal document for pitching to investors based on the outline in this article. If your business is a complicated one, the plan may exceed the typical length and stretch to as many as 50 pages.

One-page business plan. This is a simplified version of a formal business plan designed to fit on one page. Typically, each section will be described in bullet points or in a chart format rather than in the narrative style of an executive summary. It can be helpful as a summary document to give to investors — or for internal use. Another variation on the one-page theme is the business model canvas .

Lean plan. This methodology for creating a business plan is ideal for a business that is evolving quickly. It is designed in a way that makes it easy to update on a regular basis. Lean business plans are usually about one page long. The SBA has provided an example of what this type of plan includes on its website.

Is the business plan for a nonprofit different from the plan for other business types?

Many elements of a business plan for a nonprofit are similar to those of a for-profit business. However, because the goal of a nonprofit is achieving its mission — rather than turning a profit — the business plan should emphasize its specific goals on that front and how it will achieve them. Many nonprofits set key performance indicators (KPIs) — numbers that they track to show they are moving the needle on their goals.

Nonprofits will generally emphasize their fundraising strategies in their business plans rather than sales strategies. The funds they raise are the lifeblood of the programs they run.

What is the difference between a business plan, a strategic plan and a marketing plan?

A strategic plan is different from the type of business plan you’ve read about here in that it emphasizes the long-term goals of the business and how your business will achieve them over the long run. A strong business plan can function as both a business plan and a strategic plan.

A marketing plan is different from a business plan in that it is focused on four main areas of the business: product (what you are selling and how you will differentiate it), price (how much your products or services will cost and why), promotion (how you will get your ideal customer to notice and buy what you are selling) and place (where you will sell your products). A thorough business plan may cover these topics, doing double duty as both a business plan and a marketing plan.

Explore more

Editable business plan workbook

Starting a new business

1 . Francis J. Green and Christian Hopp. “Research: Writing a Business Plan Makes Your Startup More Likely to Succeed.” HBR. July 14, 2017. Available online at https://hbr.org/2017/07/research-writing-a-business-plan-makes-your-startup-more-likely-to-succeed.

2 . CorpNet, “The Startup Business Plan: Why It’s Important and How You Can Create One,” June 29, 2022.

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5 Key Tips to Make Your Startup Business Plan Shine for an SBA Loan

May 29, 2024

Kyle Fawcett

Crafting a solid business plan is a critical step in securing the financing you need to bring your startup to life. But if you’re going to go through the effort of creating a business plan, we want to make sure that it has the best possible chance to actually get you what you need. What does it take to elevate a business plan from good to great? Today, I’m here to share five key strategies to make your startup business plan truly stand out and get approved for financing.

Before joining ProjectionHub, I spent nearly seven years as an SBA loan officer, where I reviewed countless business plans and financial projections, assembled loan packages, and guided businesses through the underwriting process. While I’m no longer on the lender side of the table, I still have the privilege of helping new starts and business owners create business plans and integrate their financial projections to get prepared for their loan applications, and all of the same tips are still as true as ever!

In this blog, I’ll share actionable tips drawn from my experience to help you enhance your business plan. These insights are designed to help you meet and exceed lenders’ expectations and to try and increase your likelihood of approval. SPOILER, it does not require your business plan to be 100 pages long... Yes, I did receive business plans that long as a lender. No, I did not read them. 

Without further ado, let’s dive into the five key ways to make your startup business plan shine! And if you’d rather watch a video version  of these tips, here you go!

• Demonstrate Market Potential
• Show Traction and Pre-Launch Interest
• Highlight Relevant Industry Experience
• Create Realistic Financial Projections
• Prepare for the Skin-in-the-Game Conversation

1. Demonstrate Market Potential

Importance of market analysis.

One of the first steps in making your business plan stand out is to show that there is a real demand for your product or service. Lenders want to see that you’ve done your homework and that there’s a market ready and waiting for what you’re offering. Some form of market analysis is crucial for this step.

Conducting Local Research

To demonstrate market potential, start with local research. This involves looking at your competitors and understanding the demand in your area. Here’s a step-by-step process to get you started:

• Identify Your Location and Competitors: Begin by identifying where you plan to operate your business and who your direct competitors will be. For example, if you’re opening a spa in Fishers, Indiana, search for other spas in that area.
• Use Online Tools: Utilize tools like Google AdWords Keyword Planner to analyze search trends. This tool helps you understand what people in your target area are searching for. For instance, search terms like "spa near me" or "massage near me" can provide valuable insights.
• Competitor Analysis: Look at the top three to five competitors in your area. Identify their strengths and weaknesses. For example, a competitor might have been around the longest and have a loyal customer base but might also have poor reviews due to complacency.

Example Process

Let’s say you’re opening a spa in Fishers, Indiana. Here’s how you might approach it:

• Step 1: Search Trends: Use Google AdWords to check how often people search for terms like "spa near me" in your area. Look at the trend data to see if interest is growing.
• Step 2: Competitor Research: Identify the top spas in Fishers. Note what they do well and where they fall short. Maybe they have excellent facilities but lack modern treatments that you plan to offer.
• Step 3: Combine Findings: Use this data to show that there’s room for your business. Highlight the growing interest in spa services and pinpoint gaps in what existing businesses offer.

Tangible Evidence

Include tangible evidence in your business plan. Take screenshots of your keyword research results, include logos of your competitors, and even add snippets of their reviews. This not only shows that you’ve done your research but also provides concrete evidence of the market potential.

2. Show Traction and Pre-Launch Interest

What is traction.

Traction is all about demonstrating that there is already interest and momentum behind your business idea. It’s one thing to tell lenders that people will love your product or service, but it’s another to show that people are already excited about it. This proof of early interest or pre-launch activity can make a significant difference.

Methods to Demonstrate Traction

Here are a couple of effective methods to show traction:

• Pre-Launch Revenue: If possible, start generating some revenue before your official launch. This could mean offering a limited version of your product or service to early adopters or hosting pre-sale events.
• Building a List of Interested Customers: Collect names and contact information from potential customers who are interested in what you’re offering. This could be through a sign-up form on your website, a social media campaign, or in-person events.

Practical Examples

Let’s look at some practical ways to build and demonstrate traction:

• Online Campaigns: Launch a pre-opening campaign to generate buzz. Offer early bird discounts or create a Founders Club where early customers receive special perks. For example, you might offer a discount to everyone for the first year if they come in as a customer within 30 days of opening your doors.
• Side Hustles: Start small by offering your services on the side. For instance, if you’re opening a bakery, begin by selling baked goods at local farmers' markets or taking custom orders from your home to friends and family and referrals. Document your sales data and customer feedback.

I’ve always said the two best examples of traction are 1) pre-launch sales and 2) names on a list (that they actually know what they are signing up for). The more you can demonstrate either of those, the better!

Proof of Commitment

Showing traction is also about demonstrating your commitment and hustle. Lenders are more likely to support a business owner who has shown the initiative to start building their business, even in a small way, before seeking full-scale financing. I can 100% attest to his being true when I was a lender. Grit matters. Hustle matters. If you can show that you’ve been in the trenches and you’re still going, that really matters to a lender!

3. Highlight Relevant Industry Experience

Avoiding red flags.

One of the biggest concerns for lenders is whether you have the experience needed to run your business successfully. If they sense you’re unprepared or lack relevant experience, they’re less likely to approve your loan. Demonstrating your industry knowledge and skills is crucial to overcoming this hurdle.

Transferring Skills

Even if you’re entering a new industry, you likely have transferable skills that can help you succeed. The key is to present your experience in a way that highlights these relevant skills.

For example, if you’re opening a spa but have a background in marketing, emphasize your ability to attract and retain customers, manage teams, and create effective promotional strategies. These skills are incredibly valuable, even if you haven’t run a spa before.

Supplementing Experience

Sometimes, it’s beneficial to bring on a partner or hire key employees who have direct experience in your industry. This can help bolster your business plan and reassure lenders that your team has the necessary expertise. It’s also just flatout smart and helpful if you really do lack some key skills or experience to be successful. Lenders have this concern for a reason! For example, when I was a lender one of my all-time favorite clients was a woman who started a business selling her very own specialized granola mix that was originally made to be compliant with a rigorous diet required by one of her kids. They realized the granola was really good and it filled a need for others who struggled with the requirements of the same diet. She was very charismatic, kind, a great sales person, hustler, lots of good things. But she lacked real experience on the business management side of things especially at the scale they were headed towards with retailers like Costco, Target, etc. So we had some concerns approving a pretty large loan. We then came to find out that her husband was pretty involved behind the scenes and he had experience owning and operating a large car dealership for many years which included the obvious business management experience but also niche things like inventory management, short term financing, etc. The combination of their skill sets and experience made the whole picture make sense for us as the lenders. 

Real-Life Examples

So how does this look in your business plan? Let’s break down a practical example:

• Step 1: Highlight Your Strengths: Start by clearly outlining your own skills and experiences that are relevant to running the business. For instance, if you’ve managed a team in a different industry, explain how those leadership skills will help you manage spa staff.
• Step 2: Introduce Key Team Members: If you’ve hired an experienced spa manager or have a partner, or group of key advisors, include their bio and explain how their expertise will benefit your business. Highlight their track record and how their experience fills any gaps in your own knowledge.
• Step 3: Combine Skills: Show how your combined skills create a strong foundation for the business. For example, your marketing expertise paired with your partner’s operational experience creates a well-rounded team capable of handling both customer acquisition and day-to-day operations.

Imagine you’re opening a spa and have a background in corporate management. Here’s how you might present this:

• Step 1: Your Experience: "I have 10 years of experience in corporate management, where I developed strong leadership and organizational skills. I successfully managed teams of up to 20 people and oversaw large projects with tight deadlines."
• Step 2: Partner’s Experience: "To complement my skills, I’ve partnered with Lee Tanaka, who has over 15 years of experience managing high-end spas. Lee has a proven track record of increasing customer satisfaction and streamlining spa operations."
• Step 3: Combined Strengths: "Together, our combined expertise in management and spa operations positions us to successfully launch and grow our new spa, ensuring both excellent customer service and efficient business practices."

Avoiding Concerns

By clearly outlining your relevant experience and supplementing it with key hires, you alleviate lender concerns about your ability to run the business. This approach shows that you understand the importance of industry knowledge and are taking steps to ensure you have a strong team in place.

You can even include headshots, links to linkedin profiles, resumes, etc. anything to make it easy to demonstrate the experience. 

4. Create Realistic Financial Projections

Critical role of financial projections.

Financial projections are arguably the most important part of your business plan. Lenders rely heavily on these numbers to gauge the viability and profitability of your business. Therefore, it’s essential to present financial projections that are not only detailed but also realistic and within industry norms. Projections are THE most important part of your business plan so take special care to make sure they accurately reflect what you know and believe to be accurate for your business. Don’t just make assumptions based on numbers that sound good, but instead blend what is typical for the industry and your unique situation.

Using Industry Benchmarks

To ensure your financial projections are credible, use industry benchmarks as a guide. This means researching typical profit margins, operating expenses, and revenue expectations for your specific industry. For instance, if you’re opening a spa, look for data on what is an average profit margin in the spa industry and then compare that to your projections. This helps you set realistic expectations and show lenders that you understand the financial landscape of your business.

ProjectionHub Templates

I highly recommend our industry-specific financial projection templates . These templates are tailored for various industries and come pre-filled with typical financial metrics, making it easier to create accurate projections. If I had to say the one thing that applicants were most unprepared, confused, and overwhelmed with - it was the financial projections. And rightfully so! While projections are crucially important for a lender considering whether or not to lend a startup thousands of dollars (sometimes millions!). The projections should also be vitally important to you as the founder. Projections are your chance to simulate and see if your concept could actually work as long as you are able to attract the number of customers you think you can. So work hard to understand them. Using one of our projection templates can be very helpful to make it easy to fill out but you also understand what’s going into the calculations.

Here’s a step-by-step guide to creating realistic financial projections for a spa:

• Step 1: Outline Services and Pricing: List all the services your spa will offer along with their pricing. This could include massages, facials, and other treatments. And research other spas to find out what price range you want to be in. Don’t just copy or compete with a competitor on price point. Make sure your price matches the level of quality you will provide based on what actually exists out in the marketplace.
• Step 2: Estimate Sales Volume: Based on your market research, estimate the number of customers you expect to serve each month. Consider factors like seasonality and local demand.
• Step 3: Operating Expenses: Detail your monthly operating expenses, including rent, utilities, salaries, and supplies. Use industry averages to ensure your estimates are realistic.
• Step 4: Financial Statements: Use a template like one of ProjectionHub’s to enter your data and generate financial statements, including income statements, cash flow statements, and balance sheets. These documents will provide a comprehensive view of your financial projections. ( you can also hire us to do it for you! )

Benchmarking Process

After creating your projections, benchmark them against industry standards. Here’s how you can do it:

• Step 1: Research Industry Norms: Use resources like basic Google searches, ChatGPT (or any AI tool), industry reports, online databases, and financial websites to find average profit margins, operating expenses, and revenue figures for your industry. Checking more than one source is probably smart and if you can find it at a State level even better. 
• Step 2: Compare Projections: Check if your projections align with industry norms. For example, if the average net profit margin for spas is 10-15%, ensure your projections fall within this range. You can do this for any number in your projections. Some may be hard to find a hard number depending on how niche your business is, but there should be something out there to go on! You can also ask our team at [email protected] for our input on what some good numbers may be.
• Step 3: Adjust as Needed: If your projections are significantly higher or lower than industry norms, adjust them to be more realistic. Don’t just change numbers to make profit go up, but make sure the changes that you make in your projections are possible in the real world. This shows lenders that you’ve done your homework and are not overestimating your potential profits. Conservative is the best approach here! It’s okay to not be profitable in the first year or even 2 if you can minimize losses and have working capital.

Unrealistic financial projections can raise red flags for lenders. They might question your understanding of the business or doubt the feasibility of your plan. By using industry benchmarks and presenting conservative, well-researched projections, you build credibility and increase your chances of securing financing. It can be very difficult to come back from a bad first impression of your numbers, so make sure you take the time and care to have them dialed in before sharing them! This can be said for personal financials too. Clarify any confusing financial line items and eliminate any room for doubt!

5. Prepare for the Skin-in-the-Game Conversation

Now, this section does not need to be written into the business plan, per say. You could include details like ownership percentages, available collateral, etc if you are very sure of it and comfortable with those details. Rather, you should have all of the following in this section prepared and ready to go and hold these cards close to the chest and play them as needed to get to the finish line as long as you are comfortable with what they request.

Understanding “Collateral” Requirements

When applying for a loan, be prepared for the lender to ask about your "skin in the game." This means they want to see how much risk you’re willing to take on. This can include many different things like your personal investment (cash) in startup costs, how many assets you have available to pledge as collateral (business AND personal if required), personal guarantees (cosigners) pledge to repay the loan if the business can’t, etc. 

Personal and Business Collateral

Lenders often require collateral to secure the loan. Or at least as much as they can get to get as close as possible to “being made whole” if the loan defaults. This could be business assets like equipment and inventory or personal assets such as your home or car. Here’s what you need to know:

• Business Collateral: If you’re purchasing equipment or inventory or anything for your business, these will serve as collateral for the loan especially if they are large or have titles/deeds. This means if you default on the loan, the lender can seize these assets and liquidate them to try and cover their losses. Be aware, assets have a discounted value when it comes to their liquidation value. Not all assets hold their value so the lender will assume it is worth less than what you say it is. Especially for non-titleable assets. So the $50,000 of plates, cutlery, and glassware, and tables, and chairs, etc in a restaurant will not serve as $50,000 as collateral in the lender’s calculation. They will have some discounted percentage they use in that calculation.
• Personal Collateral: If your business won’t have enough assets on paper to match the size of the loan (after they have applied the discounted value percentage), lenders might require personal collateral. This could involve taking a second mortgage on your home or a free and clear vehicle title. This is obviously uncomfortable and is nobody’s preference. 

When I was a lender, very often I would hear from the applicant that they wanted to “keep the business and personal separate” meaning they don’t want to be held personally responsible for the repayment of the loan. I would always tell them that is really great advice for things like bookkeeping and bank accounts to keep those separate and clean. However, it is not realistic advice when it comes to guaranteeing a loan. You will be required to personally guarantee the loan and any owner of 20% or more, and any cosigner, at least that will be true for an SBA loan and I suspect a similar requirement for conventional loans.

Strategies for Success

Here are some strategies to prepare for the collateral conversation with your lender:

• Know Your Assets: Make a list of both business and personal assets that could potentially be used as collateral. Understand their value and be ready to discuss them with your lender if needed and if you have decided they are fair game. Be conservative with the asset values and look up what discounted rates lenders may use when calculating potential collateral. Lenders will only be interested in things with titles, deeds, or some reliable way to “secure” that asset. 
• Be Prepared to Negotiate: Decide ahead of time what you’re willing to offer as personal collateral and what is a deal-breaker for you. Anything the loan will purchase or business assets should be expected to be pledged as collateral. Lenders will only take/liquidate what they need to be made whole if you have more business assets than debt obligations. This helps you negotiate confidently when the time comes or when to walk away and try a different lender.
• Line Up a Co-Signer: If you think you might need a co-signer, identify someone who is willing and able to help. Having this conversation early can save time and show your lender that you’re prepared. You don’t have to tell your lender you have a cosigner lined up. Wait until they ask and then you can share that you have someone who may be willing to sign. The best cosigners have 1) good credit scores/history (700+). 2) disconnected income from the applicants. Regular and ample income that will not be disrupted by this business. 3) Are actually willing to help repay the loan if it comes to that. Cosigners are not a formality and will be held responsible for repayment upon default of the loan so make sure they know what they are signing up for.

Avoiding Surprises

Being prepared for the skin-in-the-game conversation helps avoid surprises during the loan application process. By understanding what collateral you can offer and having these discussions early, you demonstrate to the lender that you’re serious and well-prepared and ready to move quickly.

Recap of Key Points

Crafting a business plan that stands out to lenders is no small feat, but by focusing on these five key strategies, you can significantly improve your chances of securing the financing you need:

• Demonstrate Market Potential: Show that there is a real demand for your product or service by conducting thorough local research and competitor analysis.
• Show Traction and Pre-Launch Interest: Prove that there is already interest in your business through pre-launch revenue or a list of potential customers.
• Highlight Relevant Industry Experience: Make sure lenders know you have the experience and skills necessary to run your business, or supplement your team with key hires
• Create Realistic Financial Projections: Present financial projections that are grounded in industry norms and backed by solid research.
• Prepare for the Skin-in-the-Game Conversation: Be ready to discuss what you are ready to commit in order to mitigate the lender’s risk by taking on more risk yourself.

By incorporating these strategies into your business plan, you’ll be well on your way to creating a document that not only meets but exceeds lenders’ expectations. If you need help with your business plan or financial projections, feel free to reach out to us at [email protected] . We’re here to help!

About the Author

Kyle Fawcett is the Marketing Director at ProjectionHub, where he has helped equip thousands of startups with financial projection solutions as well as helped hundreds of founders create their business plans. Prior to his role at ProjectionHub, Kyle served as an SBA loan officer for nearly seven years, guiding hundreds of startups and businesses through the loan application and underwriting processes in addition to providing hands on technical assistance to help them launch and grow their businesses.

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Many people don't realize that acquiring a business can be a great way to become a business owner if they prefer not to start one from scratch. But the acquisition process can be a little intimidating so here is a guide helping you through it!

Have some questions? Let us know and we'll be in touch.

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Need funding? A small business bank loan can be a good option, if you qualify for it. Here are some tips to make it easier to get a bank business loan.

Table of Contents

Unless your small business is completely self-funded or backed by investors, you’re likely going to need a small business loan to help you start or grow your business. Commonly offered by banks, business loans offer a much-needed infusion of cash to help cover most costs , though many small business owners find it hard to be approved. When seeking a business loan from a bank, it’s important to keep the following information and tips in mind so you can get approved more quickly and easily.

What are the types of bank loans for small businesses?

When looking at potential financing options, here are some of the more common types of business loans to consider.

Business term loan

This loan is your traditional bank term loan option, provided by a financial institution, and it operates similarly to a personal loan in some aspects. Businesses often seek this type of loan when they need funds for major investments, business upgrades, acquisitions or other major needs. 

Depending on the agreement, these loans tend to feature a fixed interest rate, with the lender requiring a monthly payment or quarterly payment schedule. These loans also have a fixed end date, with intermediate-term loans running for three years or less and long-term loans running for 10 years or possibly longer.

Line of credit

When considering a business line of credit , think of it like a credit card. If approved, your small business is able to borrow up to a certain amount of money from the bank. As you accrue debt, you pay interest only on the amount you’ve used so far. 

As long as you stay within the credit limit, this option provides much more flexibility in how the money is used. This option is great for small businesses that have a steady flow of income, a decent credit history and, in some cases, are willing to put assets up as collateral. [Read related article: What Is a Revolving Line of Credit? ]

Editor’s note: Looking for the right loan for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Commercial mortgage

If your business is looking to acquire a location to expand, a commercial mortgage is the type of loan you need. A commercial mortgage is secured through a lien on a commercial property and acts similarly to a home mortgage. 

Suppose your credit history is nonexistent or unflattering. In that case, a bank can require that the business owner or any principals personally guarantee the loan, promising to pick up the tab in the event the business goes under. While most residential mortgages typically last for 30 years, commercial mortgages are significantly shorter.

Equipment lease

Not unlike leasing a car, an equipment lease spreads out the cost of a major equipment purchase over a set amount of time. Most lessors don’t need a large down payment on a lease.

Once the lease has run its course, you can opt to return the equipment. Alternatively, you can pay the rest of the equipment’s value based on the life of the lease and the appreciation of the item in question. Though the monthly payments will be lower than the upfront cost of just purchasing a piece of equipment, it’s important to note that interest will add to the price tag.

Letter of credit

A letter of credit is a guarantee from a bank that a seller will receive the correct payment owed on time. The guarantee comes in two different flavors: seller protection or buyer protection. In the former, the bank agrees to pay the seller if the buyer fails to make their payments; this is generally offered for international transactions. 

Funds for this type of letter are sometimes collected from the buyer upfront in a sort of escrow. Buyer protection is offered in the form of a penalty to the seller, like a refund. Banks provide these letters to businesses that apply for one and have the credit history or collateral required.

Unsecured business loan

An unsecured business loan doesn’t require the borrower to provide any collateral against the amount they’re borrowing. Since it’s friendlier to the borrower than the bank, the lender charges a significantly higher interest rate than it would for a loan backed by collateral. This kind of loan is most commonly provided through an online lender or alternative lender , though traditional banks have been known to offer unsecured loans to customers with an existing relationship with the institution. 

Without any assurances in the form of collateral, unsecured business loans are often much harder to obtain than other loans. The inherent risk involved in an unsecured loan naturally means it will generally be offered as a short-term loan to alleviate the lender’s risk.

How do you get a bank loan for your business?

Follow these steps to get the funding your business needs.

1. Research lenders to find the right one.

Evaluate the best business loans side by side across several factors to determine which loan fits your needs. Key factors include:

• Interest rate
• Rules and requirements, such as origination fees
• Qualifying criteria, such as credit scores and annual sales volume
• Collateral requirements
• How quickly you can get funding
• Additional paperwork requirements

2. Get your financials in order.

Ask the bank what information it will need when going through the application process relative to the type of loan you’re seeking and the size of the request. To this end, you should generally try to have three years’ worth of business and personal tax returns on hand as well as year-to-date profit and loss figures, balance sheets, accounts receivable aging reports, and inventory breakdowns, if possible. 

If you have a CPA or bookkeeper , you can usually get all of that information from them. However, the best accounting software [See our QuickBooks review or Xero review ] can just as easily generate most of that information as well.

3. Create a business plan.

If you’re seeking a loan as a startup, it’s imperative that you also have your business plan drawn up. If you don’t have that laid out in writing just yet, there are plenty of free resources that you can use, including local Small Business Development Centers , SCORE and Economic Development Centers .

4. Estimate how much you’re going to need. 

If you need a loan for a one-time purchase or another financing option, it’s also important to have estimates for the work or purchase ready to show the loan officer.

“Lenders want to see that you’ve carefully thought through your business goals, know how much you need to achieve them and have a specific plan to use the money wisely,” said small business content writer Karen Axelton. “Whether your goal is to open a second location or buy new machinery, run the numbers to see how much it will cost. Also calculate how loan repayments will affect your business budget going forward.”

5. Complete and submit your application (and regularly check on it).

Your final step is to complete the loan application. This process will look different for each loan. For example, some banks tout their quick applications as a selling point, whereas SBA loans are known for their tedious, lengthy applications. 

Once you’ve filed your application, you’ll get an answer within a period that the bank has likely stated outright. Typically, this period is at least one week and is often much longer. The good news is that, since many bank loan applications are submitted online, your completed application should give you access to an online portal. You can usually track your application’s status and follow up with your contact at the bank to request updates.

6. Review the final loan offer.

At the end of a successful loan application, the bank will draw up a loan contract specific to your business. You should go through this final loan offer carefully to make sure that everything looks right. All collateral, interest rate, term length and fee provisions in the contract should align with what you and the bank have previously discussed. If everything checks out, you’re all set to sign on the dotted line.

What are the requirements for getting a business loan?

When applying for a business loan, it’s imperative that you keep a bank’s requirements in mind. Each bank has its own loan application forms. Many institutions offer their applications online, though some still require you to fill out a paper form. The bank may have a preferred method of applying based on the loan amount and the kind of loan you’re seeking.

In addition to how a bank prefers to receive a loan application, you should also pay attention to the prerequisites that a bank needs in order to be considered for approval. Many factors go into a potential approval, so prior to applying, be sure to check on the following:

• Credit score: A high credit score shows that you’re reliable when it comes to paying down your debt. A good credit score not only can make or break your application, but it also affects the interest rate and loan term length the bank offers you.
• Purpose of the loan: Some loans come with stipulations for how they’re used. For instance, a lease is generally used to obtain equipment, while a mortgage is for real estate purchases.
• Available collateral: If your credit score isn’t good enough, some lenders will make an exception if you can put some valuable items (usually property) up as collateral. If you fail to meet the agreement’s repayment guidelines, you can lose that collateral to the bank , which will likely sell the assets in question to recoup some of its losses.
• Cash flow: Banks want to know you have a steady income stream. Traditional lenders could be skittish about approving your loan without a consistent cash flow. Many lenders require a certain amount of revenue before even making such a consideration.
• Financials: Cash flow history is one type of document that the bank will want to see prior to approving a loan. You will also need to show well-researched financial projections for your business. 
• Business plan: Any type of lender can ask for your business plan before reviewing an application. There are many resources available to help you get started on writing an effective business plan for your organization.
• Capital: Working capital refers to how much money the company has on hand to cover operating costs. You may be considered a high-risk investment if you don’t have any working capital.

What are the benefits and risks of getting a business loan?

The below pros and cons of small business bank loans are worth considering as you decide whether to apply.

Benefits of small business bank loans

• They come with inherent safety nets. Backed by the federal government, banks and most of their loans come with assurances that many nontraditional and online banking lessors don’t. Also, bank loans generally carry lower interest rates than loans from online lenders, minimizing your risk of taking on prohibitively expensive debt.
• They may offer longer terms. Often, you can repay a bank loan over a longer period than other types of business funding. This means that your monthly payments will be lower, easing the financial burden associated with loans. For example, a $100,000 loan you repay over 10 years requires $100,000/10 = $10,000 in repayments per year. That’s $833.33 per month, which is much more reasonable than paying back $100,000 over one year, or $8,333.33 per month.
• They may offer flexible use terms. Some bank loans don’t limit the ways in which you can use your proceeds. In cases where limitations do exist, minor deviations might not be a problem if you keep paying on time. Of course, you shouldn’t ignore or neglect your loan’s use terms; that would be highly ill-advised. However, with bank loans, you typically get more leeway if you accidentally make purchases outside your contract’s limitations and keep making timely payments,

Risks of small business loans

• You could choose the wrong loan. After deciding that your small business would benefit from a business loan in the short term, you must nail down exactly what type of loan you want to pursue. Failing to do so can result in lost time, sunk costs and other major headaches for any small business. It’s how you lose resources you could put toward obtaining solutions that actually meet your needs. 
• You could wait too long for funding. When you need funding sooner than later, small business bank loans might help only sometimes. That’s because it can take up to six weeks for your funds to be disbursed. At that point, the opportunity for which you need funding might already be off the table. Similarly, if you plan to use the loan proceeds for an urgent bill payment, slow funding disbursal could be a major risk.
• You could fail to repay. Obtaining the funding you need to grow your company doesn’t always guarantee business success. If your growth pursuits don’t lead to enough revenue to repay your loan, you could wind up defaulting. Your lender could then seize your assets, and you could have to file for bankruptcy. This is a risk inherent to any and all loans, but since bank loans are often larger, the risk may be especially pronounced.

Alternatives to bank loans

As a small business owner, you have many loan options to choose from for financing. Each type of loan comes with its own set of stipulations, requirements and other criteria that may make one a better fit for your financial situation and repayment abilities than others.

Bank loans are not your only option. You can work with alternative lenders to secure the funding you need. Alternative lenders are an option to consider if your business doesn’t qualify for a traditional loan. Here are three alternative lending options to consider:

• Online loans: Online lenders are normally more flexible with loan qualifications, and the turnaround time is faster, but the rates may be higher than traditional loans. Lendio is one such online lender. You can submit an application through its secure interface. 
• Microloans: Microloans offer a small amount of money to help you cover certain costs within your company. Microloans usually have a relatively low interest rate. The disadvantages of microloans include a shorter time frame to pay back the loan, and some lenders require that the money from the microloan be spent on specific expenses like equipment purchases.
• Invoice factoring: Through invoice factoring , you can borrow money against your clients’ unpaid invoices. To start, a factoring company will advance you between 80 percent and 90 percent of your unpaid invoices’ total. Then, the factoring company becomes responsible for collecting the unpaid invoices. Once client payment occurs, the factoring company sends you the remainder of your outstanding invoices’ total, minus fees.

Terms to watch for in a business loan contract

Besides the type of loan you apply for, consider the details of the loan. Each loan comes with its own interest rate and loan term, among other points of consideration that are as equally important as the type of loan you take on. It’s important to read the contract in full to make sure there aren’t hidden terms or fees .

When applying for a bank loan, check the following:

• Rates: Aside from the amount of money you wish to borrow, the loan rate – otherwise known as the interest rate – is something you absolutely must determine. Loan rates differ based on the type of loan you’re seeking, the bank you’re borrowing the funds from and your personal credit score, among other things. When seeking out a business loan, you want one with a low interest rate, if possible. Depending on the type of loan, you may see rates range anywhere from 3 percent up to 80 percent annual percentage rate. 
• Term: A business loan’s term is the length of time you have to pay the loan off. Like the loan rate, you generally want a shorter loan term if you can afford the payments. The longer your rate is, the more interest you will pay over time, and the more your loan will cost overall.
• Banking relationship: To be considered for a bank business loan, many institutions require that you have an existing relationship with them first. If this is not the case, you’ll need to open an account with a bank and establish a working relationship with it over time.

Banking on success

Small business bank loans can help you fund your boldest business goals if you qualify for them. Of course, the idea of taking on a substantial amount of debt to fuel your growth might seem intimidating. However, countless small business owners have successfully used loans to take their operations to the next level without incurring financial danger – and so can you.

Max Freedman contributed to this article. Source interviews were conducted for a previous version of this article.

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Business loans

Our best business loans and business lines of credit ratings methodology

Ashley Harrison

Jamie Young

“Verified by an expert” means that this article has been thoroughly reviewed and evaluated for accuracy.

Published 1:53 p.m. UTC May 28, 2024

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How we rate the best business loans and business lines of credit

We assessed 24 popular business lenders to find the best business loans and business lines of credit. In general, the best business loans and lines of credit provide a wide range of loan amounts and quick funding speeds. Some also offer perks like prepayment discounts. Additionally, several permit lower credit scores and have less strict minimum requirements for how long a business must be in operation and how much annual revenue it generates. 

We scored lenders from one to five stars according to these factors and other metrics covered below. These rankings, in turn, were used to rank the lenders in order, which determined the list of top business loans and business lines of credit. 

Get the funding you need for your business: Compare the top business loans  

Methodologies

• Business loans .
• Business lines of credit .

Business loans methodology

How we choose the products we ranked.

We choose the products included in our rankings based on a variety of eligibility factors. This includes making sure each lender is legitimate and trustworthy based on customer service, reviews and more. Additionally, we look at whether a lender’s annual percentage rates (APRs) — or factor rates, depending on the lender — are reasonable according to common practices.

We also consider if any actions have been taken against a lender by the Consumer Financial Protection Bureau (CFPB) or other federal agencies. If so, a lender could be disqualified from our rankings depending on the severity of the violations and their impact on customers.

Best business loans ranking factors

We used the following factors (with weightings) to determine our private student loan rankings:

• Loan details: 30%.
• Loan cost: 20%.
• Eligibility and accessibility: 20%.
• Customer experience: 15%.
• Application process: 15%.

These factors were chosen based on what is typically most important to borrowers. For example, a borrower will likely consider elements like loan amounts, repayment terms and eligibility criteria (like minimum credit score, time in business and annual revenue requirements) to decide if a business loan is right for their situation.

Here’s how our factors break down, with weightings for each subfactor that comprises a category. We also included explanations for how lenders could receive the highest score in each particular area:

Loan details (30%)

• Minimum loan amount (10%): Depending on your business, you might only want to borrow a small amount. In accordance with this, we gave the highest points in this area to lenders that offer loan amounts under $10,000. 
• Maximum loan amount (10%): In other cases, a business could need a large amount of funding to cover expenses. Based on this, we awarded the highest points in this area to lenders that provide loans larger than $500,000. 
• Maximum repayment term (10%): Business loan terms tend to be shorter than those of other types of loans. To earn the highest points in this area, a lender must offer terms longer than two years.

Loan cost (20%)

• Minimum APR (5%): Depending on the lender, a business loan might come with a typical APR or a factor rate. We gave the highest amount of points in this area to lenders with minimum APRs below 7%. If a lender charged factor rates, we converted that into an interest rate — if it was below 7%, that lender received full points.
• Maximum APR (5%): We awarded the highest points in this area to lenders that cap their APRs below 23%. If a lender charged factor rates, we converted that into an interest rate — if it was below 23%, that lender received full points.
• Late fees and prepayment penalties (5%): We gave points in this area to lenders that don’t charge late fees or prepayment penalties.
• Perks/rate reductions (5%): We awarded points in this area to lenders that offer perks (such as rate reductions) to their customers.

Eligibility and accessibility (20%)

• Credit score (10%): Business lenders often consider your personal credit when reviewing an application. We awarded the highest points in this area to lenders that accept credit scores below 620.
• Time in operation (10%): Lenders want your business to be stable — as such, your business must be in operation for a minimum amount of time. We gave the highest points in this area to lenders that accept applications from businesses that have operated for one year or less.  

Customer experience (15%)

• Customer service hours and access options (5%): We awarded the maximum points in this area to lenders that are available seven days per week, provide service past 6 p.m. Eastern Time (ET) and offer multiple contact options.
• Mobile app (5%): We gave points in this area to lenders that provide a mobile app to their customers.
• Trustpilot reviews (5%): Customer reviews can help you decide if it’s a good idea to work with a lender. The highest points in this area were given to lenders that have earned five stars on Trustpilot.

Application process (15%)

• Online application (5%): We awarded points in this area to lenders that provide an online application process.
• Average funding speed (10%): To earn the maximum points in this area, a lender must offer same-day funding for approved loans.

Business lines of credit methodology

We choose the products included in our rankings based on a variety of eligibility factors. This includes making sure each lender is legitimate and trustworthy based on customer service, reviews and more. Additionally, we look at whether a lender’s APRs are reasonable according to common practices.

We also consider if any actions have been taken against a lender by the CFPB or other federal agencies. If so, a lender could be disqualified from our rankings depending on the severity of the violations and their impact on customers.

Looking to borrow on an as-needed basis? Compare the best business lines of credit

Best business lines of credit ranking factors

We used the following factors (with weightings) to determine our business line of credit rankings:

• Loan cost: 15%.
• Eligibility and accessibility: 25%.

These factors were chosen based on what is typically most important to borrowers. For example, a borrower will likely consider elements like loan amounts, repayment terms and eligibility criteria (like minimum credit score, time in business and annual revenue requirements) to decide if a business line of credit is right for their situation.

• Minimum loan amount (10%): Depending on your business, you might only want to borrow a small amount. In accordance with this, we gave the highest points in this area to lenders that offer credit lines under $10,000.
• Maximum loan amount (10%): In other cases, a business could need a large amount of funding to cover expenses. Based on this, we awarded the highest points in this area to lenders that provide credit lines larger than $500,000.
• Maximum repayment term (10%): While a business line of credit can provide access to funds on an as-needed basis, you’ll often have a repayment term to pay back each withdrawal you make. To earn the highest points in this area, a lender must offer terms longer than one year (or provide ongoing access with no set term).

Loan cost (15%)

• Fees (5%): Fees can add to your overall borrowing costs. In accordance with this, we gave points in this area to lenders that don’t charge fees — such as late fees or prepayment penalties.

Eligibility and accessibility (25%)

• Credit score (15%): Business lenders often consider your personal credit when reviewing an application. We awarded the highest points in this area to lenders that accept credit scores below 620.
• Time in operation (10%): Lenders want your business to be stable — as such, your business must be in operation for a minimum amount of time. We gave the highest points in this area to lenders that accept applications from businesses that have operated for one year or less.
• Average funding speed (10%): To earn the maximum points in this area, a lender must offer same-day access to funds for approved borrowers.

How we collect data

We rely on lenders when doing our research — never on third-party sources. We research each individual lender by reviewing their website and collecting data. Then, we reach out to each lender directly to collect additional information and get clarification on any details we were unable to find on the website. 

We regularly recheck and update our lender information. Our data team also researches each lender annually to verify that the data is up to date.

In some cases, lenders don’t disclose certain details on their website and either don’t reply to our inquiries or don’t disclose the information at all. When this is the case, the lender does not receive any points for that factor at all and it’s marked as “Does not disclose.” 

USA TODAY Blueprint’s editorial standards

Every article is fact checked by our writers and editors along with our data and compliance teams to ensure we have the most accurate and up to date information. Our team uses a data-driven methodology based on what borrowers value most to determine each rating. 

We pride ourselves on our journalistic integrity and our goal is to always empower our readers to make sound financial decisions. Advertisers do not influence any of our content, opinions or evaluations.

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Ashley Harrison is a USA TODAY Blueprint loans and mortgages deputy editor who has worked in the online finance space since 2017. She’s passionate about creating helpful content that makes complicated financial topics easy to understand. She has previously worked at Forbes Advisor, Credible, LendingTree and Student Loan Hero. Her work has appeared on Fox Business and Yahoo. Ashley is also an artist and massive horror fan who had her short story “The Box” produced by the award-winning NoSleep Podcast. In her free time, she likes to draw, play video games, and hang out with her black cats, Salem and Binx.

Jamie Young is Lead Editor of loans and mortgages at USA TODAY Blueprint. She has been writing and editing professionally for 12 years. Previously, she worked for Forbes Advisor, Credible, LendingTree, Student Loan Hero, and GOBankingRates. Her work has also appeared on some of the best-known media outlets including Yahoo, Fox Business, Time, CBS News, AOL, MSN, and more. Jamie is passionate about finance, technology, and the Oxford comma. In her free time, she likes to game, play with her two crazy cats (Detective Snoop and his girl Friday), and try to keep up with her ever-growing plant collection.

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How to start a candle business in 2024: 5 easy steps to selling candles from the comfort of your home

Starting a candle business can be an excellent source of additional income.

Small business owners fear they won't survive a second Biden term

Katlyn Swaffer and Maher Youssef explain how their small businesses have been affected by inflation and call on President Biden to address the issue.

Americans are rapidly working on side hustles as an additional source of income.

Fifty-four percent of Americans have begun a side hustle in the last twelve months, according to MarketWatch, as a means of making more money in addition to a primary source of income. 

All you really need to start a side hustle is an idea and an understanding of how to execute that idea. Taking a creative approach to your entrepreneurship can include a hobby-like business, and one of the more popular ones today is candle making.

Whether you have made a candle before or not, through trial and error, there are simple tricks to producing a product that is unique from what else is on the market.

One side hustle that can bring you extra income is a candle business. You can begin the business at home, selling online and at local craft fairs.  (David Crane/MediaNews Group/Los Angeles Daily News via Getty Images / Getty Images)

WANT TO MAKE MONEY OFF YOUR FLOURISHING GARDEN? HERE ARE 4 WAYS TO TURN YOUR CROPS INTO CASH 

You can make candles in your own home pretty easily. Here's a guide to get you started on your candle business. 

• Learn how to make candles from home
• Come up with a brand name, logo and label for your candles
• Write a business plan
• Register your business
• Decide how you are going to sell and get your business going

1. Learn how to make candles from home

The first step to starting your business is learning how to make candles. You'll need minimal supplies to get you started, including containers for your candles, wax, wicks and fragrance. 

It will take trial and error to perfect the look of your candle, the wick placement and the amount of fragrance you need for the perfect scent. If you want to add color to your candle, you'll also need to purchase dye. 

At first, the top of your candle may not appear totally smooth, your wick may be crooked, or you may not have enough fragrance for the scent. 

Practice makes perfect. The more candles you make, the better you'll get and the quicker you'll be ready to sell.  (Creative Touch Imaging Ltd./NurPhoto via Getty Images / Getty Images)

All the candles you make during your trial and error period can be gifts for friends and family because they probably won't be good enough to sell.

You could also buy wax molds to add uniqueness to your candles. 

TIPS FOR SELLING EGGS AND TURNING A PROFIT RIGHT FROM YOUR BACKYARD 

Once you have made numerous candles with success, you're ready to move to step two. 

2. Come up with a brand name, logo and label for your candles

You will need a unique brand name and logo for your business and a label for your candles. 

Your brand name should be something unique and memorable. You'll also want to create a logo for your business and a label to put on each of your candles. 

On each candle should be your brand name/logo as well as information about the candle itself, like the scent, instructions and safety information. 

3. Write a business plan

All businesses start out with a plan. 

A business plan is a document that describes the company and also highlights its goals. 

In a business plan, you can include elements like the mission statement, the products offered, the target audience of the company, marketing plans and financial information. 

HOW TO START A LEMONADE STAND WITH YOUR KIDS THIS SUMMER 

Your business plan is by no means set in stone. As your company grows and changes, your plan will, too. You can always make edits to your business plan when needed. 

4. Register your business

To run a business, you'll need to register it. The process varies depending on your state, so you'll need to look into the legal requirements where you live to avoid getting fined or having your business shut down. 

Once your business is registered, you'll receive an Employer Identification Number (EIN). This number is given to businesses for tax purposes.  

Also, make sure you obtain any necessary business licenses or permits in the state to legally operate your business. 

You'll want to have all these legal steps taken care of before you start selling candles. 

Make sure to have the scent of the candle and the name of your business clearly displayed on each container.  (David Crane/MediaNews Group/Los Angeles Daily News via Getty Images / Getty Images)

5. Decide how you are going to sell and get your business going

Now, it's time to officially launch your business. 

You will need to determine a price for your candles. According to Forbes, you'll want to aim for a 25% to 50% profit margin, so keep that in mind when you are considering how much to charge. 

You should create a website for your business with your contact information for customers to reach out to you. You can also sell your candles through your own website. 

Another way to sell is through an online marketplace like Etsy. 

GET FOX BUSINESS ON THE GO BY CLICKING HERE 

It's also a good idea to start social media channels for your business. Include high-quality pictures of your product on these channels. 

Social media is not only a great way to market your business, but another way you can sell your candles. 

During the warmer months, consider buying a booth at a local craft fair to sell your products. This is a great way to spend some time outside while also speaking directly with customers. 

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The key consideration in making this decision is to assess how it will impact their financial plan and goals. Shoaib or his wife might want to pursue alternative career options, take a break, or start their own business. They must ensure that they are not forced to continue with their jobs against their will because they find themselves in debt.

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'We're not about to fold': Janet Yellen says efforts are underway to package a $50 billion loan to Ukraine using frozen Russian funds

• Janet Yellen told The New York Times that G7 leaders will discuss the details of a loan program for Ukraine.
• The loan would use proceeds from Russia's frozen asset and potentially offer a $50 billion lifeline.
• The aid could offer Ukraine a means of survival as Moscow amplifies its offensive.

The US and its allies are getting serious about a plan to finance Ukraine using interest earned on Russia's frozen assets. Under the idea, these profits would be bundled together into a sizable loan, a possible means of survival for Kyiv.

"Showing that we do have the means of translating earnings on the frozen assets into a stream of support for Ukraine, I think, is an important way to demonstrate that we're not about to fold," Treasury Secretary Janet Yellen told The New York Times . "We're going to be able to help Ukraine."

Though not the only option available, it's the most promising suggestion on how to best use the $300 billion worth of Russian reserves, she said. These foreign assets were made inaccessible to the country in 2022 , shortly after Moscow launched its invasion of Ukraine. 

Related stories

If the Group of 7 leaders are able to finalize the loan's details in a meeting next week, it could make this a reality for Ukraine. So far, reserves have sat untouched in depositories, such as Euroclear; there, a trove worth $206 billion is generating over $3 billion in interest a year.

According to NYT, a loan based on the accumulated interest could offer Kyiv an up-front lifeline of $50 billion.

However, particulars still need to be agreed upon. G7 leaders need to decide how to deliver the funds or how the loan will be repaid if interest rates fall, tanking the proceeds. 

Such questions are the latest in a long line of discourse between Western leaders on how to use frozen Russian assets. Previously, some countries were ready to tap the reserves themselves, while others protested the idea as a dangerous move. Meanwhile, counterparts in Russia have voiced warnings of retribution if the reserves are grabbed . 

"I think we see considerable interest among all of our partners in a loan structure that would bring forward the stream of windfall profits," Yellen said. 

While this has meant months of G7 negotiating, finding a common-ground solution is now taking on rapid seriousness, as Ukraine's ability to hold off Russia is becoming ever-more questionable.

"I think we see considerable interest among all of our partners in a loan structure that would bring forward the stream of windfall profits," Yellen said.

On Monday, Ukrainian President Vlodimir Zelenskyy expressed frustration behind constant delays in Western aid.

"Every decision to which we, then later everyone together, comes to is late by around one year," he told the outlet. With Russia's offensive efforts mounting , Zelenskyy has urged Western allies to get involved more directly, such as by shooting down Russian rockets.

Watch: Zelenskyy explains his plan to win against Putin and the future of his presidency

• Main content

Money blog: Manchester United staff 'given week to resign' in WFH crackdown

Manchester United staff have reportedly been given a week to decide whether to resign under Sir Jim Ratcliffe's plans to end working from home. Read this and the rest of today's consumer and personal finance news in the Money blog below, and leave your thoughts in the comments box.

Wednesday 29 May 2024 21:15, UK

• Get your holiday money now! Pound hits nearly two-year high against euro
• Popular broadband provider hiking monthly payments from July 
• Manchester United staff reportedly given week to resign in Sir Jim Ratcliffe's WFH crackdown
• Spotify launches cheaper deals - but there's a catch
• UK has highest diesel prices in Europe

Essential reads

• Head chef at UK's number one gastropub shares favourite cheap pasta recipe
• Women in Business : 'A truck unloaded a £600 car that her son bought on eBay thinking it was a toy' - the schoolgate stories that led to GoHenry
• Money Problem : 'My mortgage lender is ending my two-year fix and I haven't been in the house for two years - can they do this?'
• Best of the Money blog - an archive

Ask a question or make a comment

If you've missed any of the features we've been running in Money this year, or want to check back on something you've previously seen in the blog, this archive of our most popular articles may help...

By Daniel Binns, business reporter

Pets At Home has reported a dip in profits – which it has partly blamed on owners spending less on toys and accessories for their animals.

The chain, which also provides vet services, said pre-tax profit for the year to March was £105.7m, down 13.7% on the same period the year before.

The retailer said on Wednesday that profitability had been "impacted by short-term availability issues as we transitioned to our new DC [distribution centre] and weaker performance of discretionary accessories".

However, the company also said it was confident in its growth strategy and insisted it was "not threatened" by a new watchdog investigation into the vet industry.

The Competition and Markets Authority recently launched the probe following concerns that pet owners could be paying too much for healthcare.

Pets At Home also reported that revenues for its vet business jumped 16.8% as it continued to expand into the sector.

It said total revenue grew by 5.2% to £1.5bn for the year.

Whoever wins the general election, one potential headache for the new administration will be Thames Water.

The current government has already drawn up contingency plans, known as Project Timber, for the possible collapse of a company currently saddled with debt of £15.4bn.

The scenario also features strongly on a dossier of potential crises compiled by Sue Gray, Sir Keir Starmer's chief of staff, that an incoming Labour government would face.

Talk of a potential collapse has moved up the agenda because Thames Water's owners, which include the Canadian pensions giant Omers, the Universities Superannuation Scheme, a unit of the Abu Dhabi Investment Authority and the China Investment Corporation, have declined to inject more equity into the business. They had previously offered to inject a further £3.25bn, on top of £500m last year, were Ofwat, the regulator, to support the company's plans.

But Ofwat is refusing to allow Thames to raise its levels of investment and customer bills to the extent that the company is proposing . 

Thames had asked Ofwat to approve an £18.7bn investment which would have entailed a 44% average increase in customer bills over the next regulatory period due to run from 2025-30. It tweaked this submission in April to raise investment to £19.8bn during the period with no extra increase in bills.

Ofwat was due to publish its "final deliberation" on investment plans and customer bills for the entire water industry, including Thames, on 12 June but has moved it back to 11 July due to the general election.

The Guardian reported earlier this week that Ofwat is set to refuse the requests of most water companies, including Thames, with some operators being allowed to raise bills by as little as half of what they had asked for.

Such an approach is consistent with Ofwat's historic approach of keeping water bills low as its main priority rather than, for example, permitting higher investment to tackle sewage spills.

However, there are signs that Ofwat may be prepared to compromise, at least to an extent.

The Financial Times reports today that the regulator is drawing up plans for a special "recovery regime" for Thames and other financially stressed UK water companies in a bid to avoid nationalisation.

It suggests that companies with "recovery regime" status could receive fewer or no regulatory penalties to encourage them to invest in infrastructure improvements instead, as well as being given more "realistic" targets for reducing sewage and water leaks and outages.

The regulator finds itself with a dilemma. Ofwat does not want Thames to collapse, not least because such an event would intensify criticism that the regulator allowed Thames's previous owners – most notably the Australian investment bank Macquarie – to load the company with debt while extracting enormous dividends (the current investors have received no dividends since 2017).

Ofwat's ministerial overlords – of both parties – will also be aware that an administration of Thames would deter the very international investors the UK desperately needs to attract to pay for infrastructure improvements.

On the other hand, though, Ofwat does not want to face accusations that it is being unduly lenient on a company that has been badly behaved in the past.

Now, it is fair to say that Ofwat is offering an olive branch here. Only two weeks ago, it said it was "minded" to punish Thames for breaching licence conditions over a £37.5m dividend paid to shareholders in October last year (Thames points out the payment was made to Kemble Water, its parent holding company, and was necessary to maintain the latter's solvency). That could result in another fine worth tens of millions of pounds.

The big question is whether this compromise will be enough to shore up Thames's financial situation. Ofwat has fined Thames £175m during the last three years which, while being a large sum, is a relatively trifling amount set against Thames's debts.

So it probably would not be enough, of itself, to persuade Thames's owner to pump more equity into the business. Omers, the biggest single shareholder in Thames, has already written down the entire value of its 31.7% stake in the company to nothing. USS, which has more than half a million scheme members in British universities and which owns nearly 20% of Thames, has written down the value of its shareholding from £956m at the end of 2022 to just £364.4m as at the end of last year.

What today's news reveals is that there is a compromise to be reached here. The extra month before Ofwat is due to publish its draft deliberation has bought both sides a little more time.

But it feels as if, with Ofwat in no mood to back down with Thames over its proposed increase in investment and customer bills, the latter's shareholders have run out of patience.

A "special administration" of Thames – something neither Rishi Sunak or Sir Keir Starmer would want to see – still feels like the way to be betting.

NOW Broadband is raising prices by an average of £3 a month from 5 July.

The company, owned by Sky, didn't raise prices in line with inflation in April - making it somewhat of an outlier.

But the summer raise will add an average of £36 a year to customer bills.

However, the company offers a no-penalty exit option.

Sabrina Hoque, telecoms expert at Uswitch.com, said: "Another mid-contract price increase unfortunately means bigger bills for already cash-strapped consumers. 

"However, it is encouraging that NOW Broadband customers have the option to leave penalty free if they don't want to accept this change."

By Sarah Taaffe-Maguire , business reporter

The pound reached a 19-month high against the euro this morning as £1 equalled €1.1784. 

Not since late August 2022 was sterling so strong against the currency of Eurozone states. 

So if you're going on holidays to somewhere using the euro, now would be a good time to exchange pounds as you'll be getting more for your money than you would have.

Rates have come down slightly this afternoon - though are still high at €1.1746.

The pound buying more euro will mean it's cheaper for UK importers to buy goods - so some prices could come down. 

It's happening because the interest rate-setters at the European Central Bank (ECB) look set to bring rates down at their meeting next week.

Manchester United staff have reportedly been given a week to decide whether to resign under Sir Jim Ratcliffe's plans to end working from home.

The club's non-football staff were invited to take redundancy by next Wednesday in an email sent on Tuesday, The Daily Telegraph reports .

Sir Jim has taken over the day-to-day running of the club and is making it compulsory for staff to work from their offices in Manchester or London from 1 June, the paper says.

Staff who do not wish to do so can quit and are being offered early payment of an annual bonus, it added.

A United spokesman told The Daily Telegraph the move "isn't a voluntary redundancy programme". 

They added: "The club recognises that not everyone wants to work from the office full-time so has provided options for staff who don't wish to return to the office to step away now."

Sky News has contacted Manchester United for comment.

Junior doctors in England are set to strike for five days starting next month - part of a long-running dispute over pay.

The strike is set to run from 7am on 27 June to 2 July.

It means the dispute clash with the  general election campaign, with polling day on 4 July.

Read the full story here ...

Parents see personal finance as a more important life skill than maths for schoolchildren, according to new research.

A poll by Nationwide suggests the majority (89%) of parents of children aged eight to 13 think finance education would help their kids understand the value of money.

The survey of 2,000 UK adults found that personal finance even ranked above maths, digital skills and cooking as vital skills for children - coming second only to literacy.

More than eight in 10 parents (84%) said their child hadn't had any finance education at school, despite the vast majority saying it was important for children to understand money.

The top subjects parents value at school are:

• Literacy (66%)
• Personal finance (59%)
• Maths (51%)
• Cooking (41%)
• Digital skills (26%)

Personal finance was deemed the most important subject for children and young people among parents polled in Brighton, Belfast and Newcastle. 

Amanda Beech, director of retail services at Nationwide, said financial education can "help young people get to grips with the world of money". 

One of the big gainers on the stock market this morning is International Distributions Services, the owner of Royal Mail.

Shares in the company are up more than 3% on the FTSE 250 index after the company's board announced it had agreed to a takeover by "Czech Sphinx" Daniel Kretinsky.

Read more on that here...

While the deal is yet to be approved by shareholders and regulators, investors are clearly excited at the prospect of the £3.6bn agreement.

At the other end of the scale, online delivery firm Ocado has plunged more than 6% in early trading.

It comes after reports that it is a leading candidate to be relegated from the FTSE 100 - along with asset manager St James's Place, which is down 1.6%.

The FTSE 100 overall is down 0.2% this morning amid ongoing uncertainty over interest rate cuts in the US.

Gainers include mining firm Fresnillo and water firm United Utilities, which are both up more than 2.4%.

On the currency markets, £1 buys $1.27 US or €1.17 - similar to yesterday.

A barrel of benchmark Brent crude has climbed to almost $85 (£66.60) this morning, a rise of nearly 1%.

Spotify subscribers have the chance to nab a slightly cheaper deal after it quietly launched new plans - but you'll have to be willing to give up one thing.

If you pay for an individual, duo or family subscription, you can save up to £24 a year by switching to one of the music platform's new "basic" plans, according to Money Saving Expert .

The catch, though, is that you'll lose audiobooks. All the other benefits such as no ads, song downloads and higher-quality audio will remain for existing subscribers.

The "basic" plans are the same price as Spotify's premium options used to be before it hiked prices last month. Most of the premium plans include 15 hours a month of audiobook listening time.

Only existing Spotify subscribers can get the new basic option for now - there's no date set for when they'll become available to everyone, Money Saving Expert said.

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