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Dribbble Unveils New Logo and Refreshed Brand Identity

Dribbble, the popular online platform for designers, has announced a significant milestone in its 14-year history: the unveiling of a new logo and refreshed brand identity. The company has always believed in the power of great design and decided it was time to update its logo to better represent its energetic, diverse community and its commitment to growth as the world’s destination for hiring top design talent.

A Pivotal Moment for Dribbble

Refreshed look and feel, key elements of the new logo, what’s next for dribbble.

The new logo marks a pivotal moment for Dribbble as it continues to evolve and enhance its platform to better serve the needs of its community and customers. The company is doubling down on its mission to foster creativity and connect designers with remarkable opportunities.

Along with the new logo, Dribbble has also refreshed its core look and feel on its home page, product pages, navigation, and more. Users can expect more broad aesthetic enhancements and innovative features to roll out in the upcoming weeks and months, all designed to enrich the Dribbble experience and celebrate the outstanding creative talent on the platform.

The new logo aims to better represent Dribbble’s energetic, diverse community and its resolve to continue its growth story as the world’s destination for hiring top design talent. Some key elements of the new logo include:

Modern and dynamic design: The updated logo features a modern and dynamic design that reflects the creativity and innovation of the Dribbble community. Bold colors: The new logo incorporates bold colors that represent the vibrancy and diversity of the platform’s users. Streamlined typography: The refreshed logo includes streamlined typography that is both contemporary and easily readable.

As Dribbble continues to evolve and enhance its platform, users can expect more exciting updates and improvements in the future. The company remains committed to its mission of fostering creativity and connecting designers with remarkable opportunities, and the new logo and refreshed brand identity are just the beginning of this exciting new chapter in Dribbble’s history.

In conclusion, the new logo and refreshed brand identity for Dribbble mark a significant milestone in the company’s history and demonstrate its commitment to growth and innovation. With more aesthetic enhancements and innovative features on the horizon, the future looks bright for Dribbble and its vibrant community of designers.

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I'm a branding expert and graphic designer based in Brooklyn, New York. Need help with branding?—Just Get in touch

Dribbble , the online community and marketplace for creatives, unveiled a rebrand this week, including a brand new logo.

Founded in 2009, Dribbble rapidly grew into the premier destination for designers to share and discuss their work.

The old logo featured a loopy script lowercase wordmark that many designers found charming.

The new logo abandons the casual, free-flowing script for a more upright stylized wordmark .

Dribbble Logo Before & After

While the old logo was not objectively great, it was unique and highly recognizable among all designers and creatives.

However, Dribbble felt it was time for an evolution.

As the company expands its services into talent recruitment and shifts focus to serving designers professionally (just as Behance does), it wanted a more mature visual identity.

However, in my opinion, the connections between letters feel forced, lacking the organic feel from the old logo.

Dribbble Logo Animation

Although technically not a true script, it evokes a vintage, hand-drawn aesthetic .

We also have a capital "D" which adds a more mature touch and a sense of sophistication.

The sharp, angular bowl contrasts the softer curves of the other letters.

The ascenders of the "b"s, however, are a point of attention because they give a striking resemblance of "666".

This creates an awkward appearance , as if the logo spells out "Dri666ble."

Dribbble Gradient Background

Some see the new identity as bland and amateurish compared to the old logo's scrappy charm.

I think that the loss of Dribbble's iconic triple-"b" ligatures is disappointing.

This is because the oversized, loopy ascenders became iconic over the years.

Choosing readability over personality is an understandable move, but also a regrettable sacrifice in this case.

I think that a revision of the old logo could potentially make for a better solution.

Nonetheless, the rebrand has some positives as the website redesign is clean and modern .

Dribbble Website Design

While the execution leaves room for improvement, Dribbble's rebrand signals an intentional shift for the company .

The old logo spoke to Dribbble's beginnings as a community for sharing works-in-progress and creative passion projects.

The new logo aims to represent Dribbble as a professional platform and talent marketplace.

This dichotomy represents the biggest challenge of the rebrand.

Dribbble must appeal to multiple audiences with divergent needs.

On one hand we have casual creators that cherish it as a relaxed space for testing ideas without pressure.

On the other hand we have aspiring professionals who see it as a platform to get hired by some of the leading brands.

Here's a video that shows off more of the visual language .

Dribbble Visual Identity

In any case, the rebrand elicits mixed reactions from the design community—some designers love it, some hate it.

Overall, while the new logo itself has some room for improvement, I think that it's a good indicator of Dribbble's new future .

Only time will tell if Dribbble's rebrand sets them up for future success or falls flat.

What do you think about the Dribbble's new logo?—Shoot me an email.

I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?— Get in touch

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