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The Importance of Global Communications in the World Today

Global communications is not only the interaction between two employees within your organization. The first step in achieving effective communications is to know your audience. Your entire company profile and history is available to the whole world at the click of a button, making you a sitting duck if you're not prepared. If you're not, your company could wind up as the next viral sensation. Communicating with your customers, your suppliers, your stockholders, and many other stakeholders all factor into the global equation. Proper handling of a customer complaint can be just as important whether it is sent to company headquarters or at a local store - one insensitive comment could wind up being viewed by millions on Twitter. Company owners have to be kept informed about the status of the business and employees have to be able to be in constant contact in order to reach deadlines. Even governments need to be involved in your communications strategy, and having a good one can save you a big headache.

Affecting the true meaning of  global  communications would be the intercultural factor. Now that we expect to do business on multiple continents, understanding the language and cultural difference between two people can bridge gaps and make business transactions much smoother. Even within Europe, making sure your organization understands the business customs of Spain versus Germany will help grow your business. And in a globalized world, it is absolutely vital. 

When analyzing the changes in global communications, technology is, by far, the biggest factor. There have been many changes in technology and something new seems to develop every single day. But just because communication has gotten faster and easier doesn't mean that it's always a good idea to implement. Video conferencing is a great way to have face-to-face communication while separated by thousands of kilometers. Without the need for travelling, video conferencing can instantly and vastly improve your internal and external communications over what can be done with a phone call. But installing a video conferencing network can be very costly. Is clear and visual communication a necessity worth such an investment or is it just a nice-to-have? How do you go about making a decision like this?

These are just a few of the many issues that affect global communications on a daily basis. And with an ever-growing globalized world, the importance of global communications becomes more evident every year. Studying a Master's in Communication can help prepare you to understand how to tackle the various issues and make decisions on your communications strategy. With thorough studying of the core concepts and specific examples, you will be able to cope with the ever-changing world and be ready to guide your organization to new heights in a global world. 

Did you like this article? Are you interested in a career in global communications? Come visit us at GBSB Global Business School where you can study in English a BBA in Global Communications  or an MA in Communications and Future Marketing . Our PhD professors have first-hand knowledge that will give you insight into the world of global communications in one of the most global and cosmopolitan cities in the world - Barcelona, Spain.

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OLEAD 410: Leadership in a Global Context

Cultural Leadership blog

The Importance of Effective Global Communication

March 17, 2018 by mxs1204 1 Comment

Impacting your global communication strategy

Have you ever had to call someone from a different country and conduct a meeting in a different language?  For those of you that said, “yes”, you understand how complicated and frightening this can be.  You can have the most specific and detailed agenda, but if you do not understand the person you are conducting business with, the meeting becomes worthless.  This is very frustrating and creates roadblocks to success for many companies.  For some organizations, global communication is part of the day-to-day business, for others, this is uncharted territory.  For those that have not conducted global business, this can be a nerve wracking experience.   It is not as simple as using a web-based language translator to communicate effectively.  Besides the language roadblock, the organization has to understand the business culture and its associated  nuances.

An Assessment of the UK’s Relationship with Foreign Languages

To begin to understand how to adopt better global communication, we must first understand the process of communication. Communication is a very complex activity which some still struggle with.  There is in fact an actual process involved in communicating effectively.   According to Schneider, Gruman, & Coutts (2013), The communication process is as follows:  sender sends message, encoding occurs (possibility of noise/bias/error), message goes through channel process, decoding occurs (by the receiver) and finally the receiver discerns the message.

Partners In Communication

Because there is a lot of room for error in communication, especially in a global environment, organizations must focus resolving the challenges of communication in a global context.  Starting by bringing attention and development as it pertains to negotiating across cultures.  If the company requires that employees negotiate with others around the world, it is the company’s responsibility to provide the tools needed to for their employees to communicate effectively.  The complexity of a dealing with foreigners with other beliefs, can create a roadblock of misunderstanding.   Generally, culture, language and business acumen can be so different that it can impede successful negotiations.  This can be true, especially when there is trouble translating a simple and even  general message. Moran, Abramson and Moran (2014) details that, “Foreign negotiations often display many different styles of logic and reasoning”.

Other cultures have their own  belief systems, vision and understanding of what they want the business to be and hold very different ethics and values.  Trying to reach an agreement with varied beliefs and expectations tends to complicate the negotiation process and or reach an agreement. Other global communication challenges that may arise include: (1) national Character, (2) cross-cultural noise, and (3) interpreters and translations.

To help overcome some of these roadblocks, organizations must familiarize themselves with the culture of the person(s) they will be doing business with and under what context, this helps to eliminate biases.  It is also important to remove biases towards that country and its beliefs.  An effective way to do this is to create teams (Olead 410, lesson 3).  Having the opinions of others on your team and allowing them to proofread your correspondence can help to reduce biases and prejudice. Lastly, groups aid in having more eyes and ears to review conversations, correspondence and announcements, and help increase chances of having better outcomes.

Artful Thinkers, featured an article ( Impacting Your Global Communications Strategy, 2015 ) by Jamie Glass that advised the following when it came to understanding the global audience you will be doing business with:

“ One content type does not fit all. Along with demographic definitions and assigned attributes, there are requirements to understand socio-graphic and behavioral traits. These can amount to hundreds and imagine defining these across multiple geographies. It requires time, market experience and research to match target to content. Culturally, there are differences in approach, positioning and key market messages that without proper definition can offend or create irreparable harm to your brand or organization.”

To achieve effective global communication, a company must first understand the country, review the culture and be aware of cultural nuances that affect the business you will be conducting.  Have a plan for the meeting with goals to be reached so that nothing is missed.  Lastly, take the meeting seriously but do not get offended by cultural traits that do not impact that process.

References:

Glass, J. (2015). Artful Thinkers. Impacting Your Global Communication Strategy . Retrieved from: http://www.artfulthinkers.com/impacting-your-global-communications-strategy

Leadership Made Simple.  (2012). Leading Change.  The importance of Communication skills in a Global Market .  Retrieved from: http://leadershipmadesimple.com/the-importance-of-communication-skills-in-a-global-market/

Moran, R. T., Abramson, N. R., & Moran, S. V. (2014).  Managing Cultural Differences  (Ninth ed.). New York: Routledge.

Norris, Ashley.  (2017). WOLFESTONE. An Assessment of the UK’s Relationship with Foreign Languages .  Retrieved from: http://www.wolfestone.co.uk/blog/an-assessment-of-the-uks-relationship-with-foreign-languages/

Penn State University. (2018). Olead 410: Leadership in a global context.  Lesson 04: Global Communication.  Retrieved from:  https://psu.instructure.com/courses/1916378/modules/items/23640528

March 18, 2018 at 4:11 pm

The Importance of Effective Global Communication blog post was very well written and I fully understood the frustration of a language barrier that occurs when speaking to someone from another country.

Although I have not traveled abroad but I have dealt with many individuals who come from other countries where English is not the primary language. As English is my main language and I can speak very little French and Spanish. I can relate to having language conflicts, also the possibility of translation mishaps. The biggest issue is trying understand someone who is trying to piece their statements into what little English language they may know, I run into this a lot with telemarketing calls.

I do recall a language barrier issue I dealt within the last year, a gentleman who was deaf came into my work place, he was asking for help for his wife and himself. I knew a little sign language but it was much quicker to write back and forth on a piece of paper. I escorted him to our guess services and volunteer office within the hospital, who was able to get a machine that we used from translation.

You must keep an open mind when conversing with others, no one wants to offend someone due to a misunderstanding from a language barrier,

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The Effects of Globalization on International Communication in the World Business

14 Pages Posted: 18 Nov 2021

Aldilla Ranita Purba

Affiliation not provided to ssrn.

Date Written: November 8, 2021

Globalization makes international communication and business management easier and efficient for the world trade. we can expand business relations to all corners of the world. Globalization connects businesses and customers across the world. Companies open satellite offices to decrease production costs, forge relationships in new territories and access new consumer markets. The importance of communication in globalization is paramount because individuals from different countries, ethnicities, languages, cultural attitudes and other variations must understand one another and express themselves to another effectively in order to work together.The ability to communicate with people both inside and outside your organisation is a key characteristic of successful business builders in the world trade. Connecting with people on the other side of the world is now much easier than it was a few years ago. Satellites, fiber-optic cables and the internet make it effortless to share information with those in different time zones and locations. Global communication is directly affected by the process of globalization, and helps to increase business opportunities. Although globalization has many benefits for international communication and world trade. Globalization also have its side effects. These include some factors which are jobs insecurity, fluctuation in prices, fluctuation in currency, capital flows and so on.

Keywords: Globalization; International communication; International relations; World business; Side Effects

Suggested Citation: Suggested Citation

Aldilla Ranita Purba (Contact Author)

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Good Example Of Global Communications Essay

Type of paper: Essay

Topic: Business , Information , World , Communication , Technology , Culture , Internet , Company

Published: 03/17/2020

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Global communication is the ability to access and provide information across the globe or cultures through listening, speaking, writing, or reading. It usually occurs on the larger scale that is between countries and cultures or intercontinental. There are different means of global communication that contributes in transforming the global cultures. Global communication skills are mainly important in a business environment. However, to one end, it contributes positively, but on the other hand; it has certain negative points as well. This paper will discuss the changing trends in businesses and international relations due to advancements in global communications. Furthermore, it will also highlight the positive and negative effects of global communications on the individuals, business, and cultures. Today, technology has greatly reduced distances. Internet has turned out as a revolution in transforming the meaning of global communication. Now, with advancements in technology, new practices, new forms of expression and cultural spaces have emerged. New trends and transformations take least time spreading over the globe. Media coverages have also greatly contributed in bringing the world closer. Social media, electronic media, and other technological mediums have greatly transformed different cultures into one big culture. People express their emotions or deal in entirely different ways than before. Twitter, Facebook, LinkedIn, and other social media sites are the biggest inventions of global communications that have greatly influenced the lives of people, technological trends, and businesses . Advancements in global communication have now become so critical for businesses that it seems impossible for them to survive without participating in the race of global competition. Therefore, businesses necessarily needs to expand their operations over the globe. Two main forms of global communication are internal and external communication. Internal communication depends on the messages delivered to the associated partners or clients from within the business like CEO’s message to staff members. External communication is based on the messages delivered to the external bodies or outside the business environment. Today, many companies use instant messaging systems for internal communication. These instant messaging systems can be used by the company employees to communicate with other staff members in other department or even with ones at different locations around the world. For example, most companies in China use msn messenger to communicate with the customers and staff members to deal matters related to shipping orders. Similarly, companies use messengers and emails for informing the employees at different locations about the company’s new policies and terms. The meaning of global communication entirely changed in the start of 20th century. The need of technological advances, international relations, and communications rose after the Cold War. Countries recognized global communication as one of the greatest needs of the current era for existence. The biggest example proving the significance of global communication are the relations between U.S. and China. The cultural and trade relations have been dramatically improved with global communication. Similarly, global communications and technological advancements have opened large number opportunities for the businesses and individuals. People can now easily be in contact with their friends, family, and colleagues in any part of the world. It is now more feasible for the small and medium enterprises to expand their business around the world. They can manage their operations at much lower cost than earlier times . Global communication have also increased the means of getting education. Now, there are number of educational institutes that are offering online education degrees and courses. People in any country can learn and get higher degrees without expending high tuition fees, accommodation, and transportation expenses. Similarly, people can learn different languages by interacting others over the internet. Now, there are much more means of communication and information available to people than before the advent of internet. Satellite television and internet radio channels have allowed people to be more informed about the current global affairs. However, besides the positive transformations that global communication have led to world, there are certain negative ones too; like global communications have reduced the amount of face to face contact of people. In earlier times, when there were no mobile phones or internet, people used to meet each other more regularly than today. The bonding between the people have noticeably weakened. The lack of physical contact is arousing separation among different cultures and leading false assumptions in communication and room for error. People have become more dependent on the technology to advance in their lives. Moreover, due to lack of physical interaction, people are experiencing more of the psychological problems and health issues. One of the biggest negative impacts of global communication is lack of data security, increased illegal content, and unlawful distribution of information. It mainly includes identity theft, political repression, pornography, cyberbullying, phone hacking, and piracy. Although, businesses and governments take regular actions and implement new technologies to prevent unauthorized users to access the confidential data or illegal information, but on the other side, hackers also continue their illegal acts to break the system. Therefore, organizations are under risk at any time.

Fredman, J. (2014). The Internet & Its Impact on Global Communication. Retrieved from Demand Media: http://science.opposingviews.com/internet-its-impact-global-communication-2961.html Garth le Pere. (2007, 11 28). The Positive and Negative Consequences of Globalisation. Retrieved from Regjeringen: http://www.regjeringen.no/nb/dep/ud/kampanjer/refleks/innspill/engasjement/pere1.html?id=4..

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The Globalization of Communication

Communication of countries with each other was very difficult due to geographic reasons. globalization, even those distant from each other, are interlinked and influence each other, the effect of which is to produce a change in the structure of the economy, various cultures and societies of the world. Technologies used to communicate and its effects have been felt across the planet. In a nutshell, communicating globally means sending and receiving information all around the Earth. From a different perspective, globalization merely implies the coalescence of different societies in matters of culture, politics, ethics, ideas and other areas fundamental to human societies. Multinational communication has become easier and thus seems to develop closer bonds. The theory of cultural hybridization proposes that interacting cultures take from and absorb each other's features , resulting in a hybrid form based on synergy. The case appears strongest when examining popular music. This viewpoint focuses on the exchange of cultural features and their absorption into another culture's way of doing things. Analogously to hybrid formation in nature , which involves the exchange of genetic material, so, the theory goes, society's practices are formed from a fusion of elements taken from multiple different cultures.

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FATİH FUAT TUNCER

Globalization has led to the hybridization of culture, becoming an increasingly interesting research topic. This is a reflection of the cultural changes in modern society. Globalization allows for and also causes interaction between cultures worldwide. Consequently, different cultures interact with each other, resulting in a hybrid culture. The process of globalization has been accelerated by advancements in communication, transportation, and technology on a global scale. This has increased mutual interaction between cultures worldwide, accelerating cultural hybridization. This article will discuss the reasons and consequences of globalization and cultural hybridization, as well as their impact on cultures.

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When the world is growing closer, new and more proficient linkages are being created among people from various cultures. Globalization has promoted the level of interaction which takes place among people when they get an opportunity to come together. In such a scenario where one country such as Nigeria has to perform at an international level, several new terminologies are being coined and understood. One such phenomenon is that of Cultural Hybridization, which is being recognized as a very popular subject matter for further study. Cultural Hybridization by definition means the amalgamation of cultural and related elements of two or more different backgrounds. To understand the exact meaning, it is very important to understand the complete concept of international interface and interaction and globalization in details.

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Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

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Looking at the concept differently, globalization- which is the result of technological, ideological, political, social and economic transformations- can possibly be seen as the reason social borders now remain only at a geographical level. This is due to the common benefits of perceiving the world as being as small as a village. The perception of the world as a “Global Village” in McLuhan’s expression, points out the importance of communication in the globalization process. Communication –making people understand each other: socialize and compromise; by the common codes- emerges as a mediatory factor providing social and inter-communal convention. This study shows the role and the significance of communication in the area of social/cultural convention’s formation and development. The main characteristic of globalization is that it results in social and cultural change and transformation, immediately, in all senses, and in any field of life; as well as in relation to economics and t...

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The world is in the age of dramatic social change due to the rapid transformation of capital, finance, technologies, ideas, and information through cross-national boundaries (Holton, 2000). The international trade and commerce, human migration, technological exchange, expansion of religion, and military hegemony are massively integrated and interdependent across the globe now. Whereas, the cultural consequences of globalization are interlinked with a varied and intricate culture around the world. Therefore, this study will explore the cultural perspectives of globalization, find out the cultural consequences of globalization, and evaluate the illusion of cultural globalization critically. Keywords: Globalization, Culture, Consequences, Standardization, Polarization, Hybridization

Venkatesh C M

The term Globalization (or globalisation) refers to processes of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. [1][2] Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its posterity theInternet, are major factors in globalization, generating further interdependence of economic and cultural activities. [3] Though several scholars place the origins of globalization in modern times, others trace its history long before the European age of discovery and voyages to the New World. Some even trace the origins to the third millennium BCE. [4][5]

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Home / Essay Samples / Sociology / Communication Skills / The Importance of Effective Communication: The Key to Success

The Importance of Effective Communication: The Key to Success

• Category: Sociology
• Topic: Communication Skills , Effective Communication , Interpersonal Communication

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Importance , communication, types of communication, verbal communication, non-verbal communication, written communications, visual communication, intrapersonal communication, interpersonal communication.

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