business plan about pizza

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Pizzeria Business Plan

Start your own pizzeria business plan

Pizzeria del Causamali

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Pizzeria del Causamali is a new player in the restaurant industry.  The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options.  Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in the Deauville area.

The Deauville’s population is rapidly growing with new subdivisions and young families moving to the rural suburb of the Hewgton area.  It is Pizzeria del Causamali’s strategy to exploit the first-mover opportunity and establish itself as the preferred pizza provider to the area.  We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain franchise.

This business plan calls for an exciting, profitable start-up year ahead with future forecasted growth as we meet the demands of the community.  In all, this plan describes a healthy company with good growth prospects, looking to manage its orderly growth in the near future.

1.1 Mission

Pizzeria del Causamali creates a friendly and pleasant atmosphere for customers in a well-designed, and productive environment in which people can work happily.  We are sensitive to the look and taste of good pizza as well as to high-quality ingredients.  We look to provide the best possible value to our customers who desire great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly.  Additionally, we are the first home-deliverer of pizzas in our area. 

Our customers are our neighbors as we are residents of our market area.  We will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce.  We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their investment and risk.

1.2 Keys to Success

The keys to success in this business are:

• Delivering the customer value proposition. 
• Marketing: promoting a new company, product, and delivery channels to a rural community. 
• Product quality and consistency. 
• Pricing effectively with respect to the project quality and customer value proposition.
• Family-oriented atmosphere with occasional nights of family entertainment.
• Management: products delivered on time, costs controlled, marketing budgets managed.  There is a temptation to fixate on growth at the expense of profits.
• Reporting and controls in place for inventory and financials.

1.3 Objectives

The objectives for Pizzeria del Causamali are:

• To establish the market presence needed to support marketing and sales goals and to attract customers. 
• To reach healthy monthly sales by the end of the year, and average monthly sales increasing modestly by steadily through Year 3. 
• To achieve double digit profit margins. 
• To develop top-rated relationships with 2-4 well-respected, all encompassing distributors.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Pizzeria del Causamali is a privately-owned pizza restaurant offering a product menu that does not currently exist in the area and first to offer home delivery.  Our customers are many of the young families and students in the area.

2.1 Company Ownership

Pizzeria del Causamali will be established as a limited liability company (LLC) with Marion E. and Marianne K. Bruxellesprot as the sole owners.

2.2 Start-up Summary

Our start-up costs cover the renovation of the occupied store space, professional fees, and expenses associated with opening our first location.  The start-up costs are to be financed by direct owner investment, financial institutions, and private investors.  The assumptions are shown in the following table and illustration.

Pizzeria del Causamali offers high quality pizza to a growing community that currently has limited availability of restaurants and no availability to delivery.  At start up we will be open for dinner 4 p.m. to 10 p.m. Sunday – Thursday and 3 p.m. to 11 p.m. Friday and Saturday.  We will consider opening earlier and serving lunch if there is a demand, and if forecast and financial analysis can justify the increased costs.

Our menu will include 4 sizes of pizzas with various combinations of toppings.  Predefined, high-margin pizzas will be highlighted on the menu.  Additionally, breadsticks, beer, and soda will be included in the initial menu offerings.

Market Analysis Summary how to do a market analysis for your business plan.">

Our primary target market is people who desire a comfortable, family-oriented environment for dine-in pizza.  Our secondary target market also desires a delivery service for pizza, or a take-out approach.  There is overlap of these segments.

Deauville and its surrounding communities are a growing middle-class area with nearly 14,000 residents.  A majority of these residents are families of four or more.  The boom in the area is primarily in response to an exodus of families moving out of the over-populated areas and into a more rural setting. 

According to a Growth Plan Deauville conducted in 2001, population within Deauville is expected to increase.  However, the number of persons per household is expected to decline, meaning the need for additional housing in Deauville will continue to grow.  From the same plan, population is listed as being evenly distributed by age groupings, with approximately 33% of the population being minors.  Another 40% are less than 54 years of age, indicating a major concentration of the Deauville population being families.  The report forecasts there being nearly 1,900 households in the Deauville by 2005.  This is driving the need for more quality, family-oriented restaurants.

Additionally, Deauville residents frequently visit the building in which Pizzeria del Causamali is located. Tanning and video rental businesses are adjacent to the restaurant, so we are providing a new convenience for families to select a movie and pick up a pizza.

With the expected continued growth in the area, estimated at 7% annually, opportunities to serve Deauville and its surrounding communities will increase.  The company will sell predominantly to individuals, but it will also accept some catering jobs to individual parties, schools, and company functions in the Deauville area.

4.1 Market Segmentation

Those residents of neighboring communities of Deauville, including Doughbuoy, d’Ohtown, and Doe Valley are included in the Market Segmentation.  Only those residents of Deauville are included in the delivery, as delivery radius is limited to a 5-mile radius in the city of Deauville.  An estimated 53% of Deauville residents live within the Sanitary District, or within this 5-mile radius.

4.2 Target Market Segment Strategy

Including Deauville and its surrounding areas, no pizza establishments exist.  In Deauville one to two restaurants serve pizza, but not as a primary menu item.  These pizza outlets are in taverns which are not conducive to family-type atmosphere.  No eating establishments in the Deauville area provide home-delivery service.

4.3 Service Business Analysis

Other family-oriented restaurants in the area include:  Subway(R), What’s Cookin’ diner, and Colonial House supper club.  Subway serves sandwiches, wraps, and salads, none of which are direct competition to the pizza establishment.  The diner is open until 2 p.m. each day and focuses on the breakfast crowd, with a limited sandwich availability for lunch.  The supper club has a Chicken and Pizza buffet once a week for approximately $6; the pizza served as part of the buffet are frozen pizzas.

Other restaurants in Deauville are taverns and are not conducive to family activities.  One of the bars in Deauville serves a homemade pizza.

In conversations with an independent pizza operator in Lakeshore Haven, an hour’s drive away, he indicated pizza sales in his community are thriving despite competition from 4 other pizza establishments, including Pizza Hut(R).  While exact figures were not shared, he indicated a high level of penetration into the pizza market in his area with profitable margins.  He also provided suggestions and tips to minimize costs, and components of his restaurant he would do differently, including payroll handling, vendors, and layout. 

4.3.1 Competition and Buying Patterns

There is minimal competition for pizza in the Deauville area, besides the bar establishments previously mentioned.  The closest locales for pizza to the Deauville area are Bolingbrooke, Avro, and de Havilland.  None of these competing pizza locations deliver to the Deauville area.  Additionally, Pizzeria del Causamali would be the only family-oriented, non-smoking restaurant in Deauville.

Strategy and Implementation Summary

Our strategy is based on delivering a strong customer value proposition in a niche market.  The world is full of small, family-oriented towns that do not have endless opportunities for dining out.  We are looking to offer the Deauville and its surrounding areas a new choice in food options. 

• What begins as a need to satisfy a need in the community, can eventually turn into a mainstay in the small town community. 
• We are building our marketing infrastructure so that we can eventually reach additional towns with the same offering. 
• We focus on satisfying the needs of small towns. 

5.1 Competitive Edge

Our competitive edge is to be first-to-the-market with pizza in a friendly, non-smoking, family-oriented dine-in experience, and first-to-the-area with food delivery.

Additionally, the location of Pizzeria del Causamali is crucial as a convenience model to customers.  Deauville residents frequent the video rental store adjacent to the restaurant.  This location is directly in the center of activity in this rural community–it is within walking distance of the middle and high schools, the local church, and within 2 miles of the existing large subdivisions and apartment complexes in the area.

5.2 Marketing Strategy

To drive customers to Pizzeria del Causamali, we will employ several techniques outlined below.

Advertising in Bolingbrooke Post ,  de Havilland Buyer’s Guide ,  Deauville Register , and Deauville Shopping News will be used to promote the Grand Opening of Pizzeria del Causamali.  As part of the advertising, a coupon will be available to customers.  Intermittent newspaper advertisements will continue throughout the year to promote upcoming events.  Most initiatives will focus on the local Deauville papers as the target of these papers is specifically the Deauville residents.  Additional marketing efforts will come in the form of on-box coupons for future purchases.

Additionally, family-oriented events will be hosted by Pizzeria del Causamali to attract customers such as trivia nights, birthday parties, and prize giveaways.  Frequent buyer cards will be employed to entice repeat customers.  Pizzeria del Causamali will also sponsor a local Little League baseball team, and a bowling team to publicize the restaurant within the community events.

Future plans of working in coordination with the adjacent video store to offer “bundle savings” if both pizza and video rentals are purchased will be pursued within the second year of operation.

5.3 Sales Strategy

The Deauville area has expressed its need for additional restaurants, specifically a desire for pizza.  Because of this, there is pent-up demand for pizza in this area.  We will expect a high rate of sales growth within the first 3 months as this customer desire is met.

For the next year, we continue to focus on a growing presence in the community and advertising heavily throughout the community.  As a major convention center and water park open in nearby Fairchild, we will focus our attention on becoming the recognized provider of pizza to that establishment.

5.3.1 Sales Forecast

Our sales forecast assumes a modest change in annual costs to accommodate new entry into the market. 

We are expecting to increase sales modestly but steadily over the next year, which is a respectable growth rate.  The growth forecast is assumed given this is a new product for the area using new channels of availability.  We are not projecting significant change in the product line, or in the proportion between different lines. 

Based on industry averages and the absence of competition for pizza in the Deauville area, we are predicting an average of 25 pizzas sold each week night (Sunday – Wednesday).  On the weekends (Thursday – Saturday), we are estimating 40 pizzas are sold each day.  Of those pizzas ordered, we are expecting approximately 1/3 to be dine-in customers.  Those customers dining in will most likely order drinks and/or beer (on average 4 for each family).  Additionally, we are estimating that approximately one-third of the pizza orders will be accompanied by an order for breadsticks.  Our estimated average prices for each item are as follows:

• Pizza:  $12
• Breadsticks:  $2.50
• Beer:  $2.50/pint
• Drinks:  $1.70 refillable

5.4 Milestones

The following table lists important program milestones, with dates and managers in charge, and budgets for each.  The milestone schedule indicates our emphasis on planning for implementation. 

Web Plan Summary

The Pizzeria del Causamali website will be the virtual business card and portfolio for the company, as well as its online “home.”  It will showcase the history, product information, and offers for Pizzeria del Causamali.  Special online-only offers will be made available on the website, along with customer’s opportunity to sign-up for email news and offers. 

The Pizzeria del Causamali website needs to be a simple yet classy and well designed website that, at the same time, is in keeping with the latest trends in user interface design.  Customers will be coming to the site for product information, history, and offers. 

Future elements of the site can contain online ordering, if customers express an interest in this functionality.

6.1 Website Marketing Strategy

Our Internet marketing activities will be focused on product information and offers.  Future opportunities exist in offering online ordering.

6.2 Development Requirements

The Pizzeria del Causamali website will be initially developed with few technical resources.  A simple hosting provider, Yahoo! Web services, will host the site and provide the technical back end.  The owner’s expertise in professional Web development will lead this effort. 

The user interface designer will work with a graphic artist to come up with the website logo, and the website graphics. 

The maintenance of the site will be done by the owners.  If the website rolls out future development such as newsletters and online ordering, the internal staff at Pizzeria del Causamali will design, implement, and execute the technology.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

We are a small company owned and operated by Marion and Marianne Bruxellesprot, husband and wife, as a partnership.  Management style reflects the participation of the owners.  The company respects its community of co-workers and treats all workers well. 

Marianne Bruxellesprot is a 1998 graduate of University School of Business with High Honors and Distinction in Business.  Her experience with general business, technology, and operations is a great asset to this venture. 

Additionally, Otho Colderobby is an advisor to the owners.  Otho is a 1991 graduate of State College with a degree in Economics.  Furthermore, Otho graduated in 1995 with a Masters in Business Administration from University School of Business with emphases in Marketing and Finance.  Otho held a senior finance management position with Frito Lay for 5 years.  Otho is currently a managing consultant with a marketing strategy firm.  He also spent 5 years in a strategic services consulting practice.

7.1 Personnel Plan

The personnel table assumes a level need of employees, and 5% per annum pay raises.  Staffing for a 7-day a week restaurant necessitates two shifts.  In addition to the hours open for serving we anticipate an additional hour before opening for prep and as much as an hour after closing for cleanup.  This is approximately 8 hours of staffing necessary Sunday – Thursday and 10 hours on both Friday and Saturday.

The two kitchen lead positions are part-time, earning $9/hr.  The kitchen leads will serve as the shift leaders of the kitchen/wait staff.  Kitchen staff will serve as the wait staff.  There will be one dedicated dishwashing position per shift.  Wages for kitchen/wait staff, dishwashers, and delivery drivers, who are all part-time, are $6/hr, with opportunities for all to share the combined earn tips.  It is imperative the people serving as the kitchen lead are over 21 and can legally serve alcohol.

Hourly part-time positions as kitchen/wait, dishwashing, and delivery staff average out to be approximately 30 hours per week each.  Delivery staff will work 5 hour shifts each night, with an extra delivery staff member added on Thursdays, Fridays, and Saturdays.  During the week if this person is not delivering, they will work in the kitchen as needed, directed by the kitchen lead.

Financial Plan investor-ready personnel plan .">

The financial picture is quite encouraging.  We will be slow to take on debt and heavily investing our own assets, but with our increase in sales we do expect to apply for a credit line with the bank, to a limit of $50,000.  The credit line is supported by assets.

8.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table.  The key underlying assumptions are:

• We assume a fairly high-growth economy for pizza in the Deauville area, given the lack of competition and interest in having a pizza restaurant available in the area and pent-up demand. 
• We assume, of course, that there are no unforeseen changes in technology to make our products immediately obsolete. 
• We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

8.2 Break-even Analysis

Our break-even analysis is based on running costs, the “burn-rate” costs we incur to keep the business running, not on theoretical fixed costs that would be relevant only if we were closing. The essential insight here is that our sales level seems to be running comfortably above break-even. 

8.3 Projected Profit and Loss

We expect to be profitable in the first year, with profits increasing over the next two years, as we establish a loyal customer base.

8.4 Projected Cash Flow

The following table and chart is the projected cash flow for three years.

8.5 Projected Balance Sheet

As shown in the balance sheet in the following table, we expect a healthy growth in net worth.  The monthly projections are in the appendices. 

8.6 Business Ratios

Standard business ratios are included in the following table.  Industry profile ratios are shown for comparison, and are based on Standard Industrial Classification (SIC) code 5812.0600, Pizza Restaurants.  The ratios show a plan for balanced, healthy growth.  Our return on sales and return on assets remain strong in percentage terms. 

Tax Season Savings

Get 40% off LivePlan

The #1 rated business plan software

Discover the world’s #1 plan building software

Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

• Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
• Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Restaurant design/build: $200,000
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $30,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

• Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

• Moderate price point
• Offering a convenient location that offers dine-in, delivery and carry-out options
• Family-friendly environment
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
• Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
• Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
• As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

• 3/202X – Finalize lease agreement
• 4/202X – Begin interior design and construction
• 5/202X – Social media and advertising campaign begins
• 6/202X – Final walk-through of construction and build-out
• 7/202X – Order and pre-stock inventory; hire key employees
• 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5 : 110
• Annual lease: $100,000
• Average order value: $25

Financial Projections

Income statement, balance sheet, cash flow statement, pizza business plan faqs, what is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Franchise Business Plan Template Restaurant Business Plan Template Fast Food Business Plan Template

Pizza Shop Business Plan Template

Pizza shop business plan.

If you want to start a pizza shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their pizza shops.

Below are links to each section of your pizza shop business plan template:

Next Section: Executive Summary >

Pizza Shop Business Plan FAQs

What is a pizza shop business plan.

A pizza shop business plan is a plan to start and/or grow your pizza shop business. A business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

What Is the Easiest Way to Complete My Pizza Shop Business Plan?

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Pizza Shop Business Plan.

Why Do You Need a Pizza Business Plan?

If you’re looking to start a pizza shop business, or grow your existing pizza shop business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your Pizza Shop Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Pizzerias?

Pizza Shop businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

PIZZA SHOP BUSINESS PLAN OUTLINE

• Pizza Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Pizza Shop Business Plan Summary

Other Helpful Business Plan Articles & Templates

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

The Ultimate Guide to How to Open a Pizza Shop

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Everyone loves a good slice of pizza, and some people love it enough to make it their entire job and livelihood. If you're thinking about starting a small business, and are specifically wondering how to open a pizza shop, we're here to help.

In the U.S., pizza is wildly popular: 93% of Americans purchase pizza at least once a month. To put that percentage into perspective, that’s about 350 slices Americans are eating per second, or 100 acres of pizza eaten in a day.

Why do Americans love pizza so much? According to Rob Veltri, owner of Pizza in the Square in Yonkers, New York, loving pizza is a simple concept: “It’s one of the healthier bad foods you can have,” he says. Today, approximately 17% of the nation’s restaurants are pizzerias and the highest-grossing, single-unit independent pizzeria in America is Moose's Tooth Pub and Pizzeria in Anchorage, Alaska, which brings in about $6 million in sales annually.

So if you're ready to take the leap to restaurateur, keep reading to find out how to open a pizza shop of your very own.

1. Create a business plan for your pizza shop

Usually, the first step for opening a business would be writing a business plan. When you're starting a pizza shop, the biggest part of that plan is coming up with the perfect product to keep your customers coming back for more.

Pizza in the Square has been around for nearly 30 years and Veltri was there from day one. As a result, he remembers a time when people were afraid to try a pizza that veered slightly from the traditional. This isn’t the case anymore.

“Right now, you can put anything on a pizza,” he says. “You really can. I think that’s one of the things that makes us successful. We’re always willing to change and make things different.”

Perhaps the Italian immigrants who introduced pizza to Americans in the late 19th century wouldn’t approve of Veltri’s Nutella pie or spaghetti and meatballs pizza, but modern, more experimental consumers are loving them. Just take a look at the pizzeria’s reviews for proof, says Veltri.

Once you have the perfect recipes and menu down to a science, it's time to create the rest of your business plan for your pizza shop. This includes creating a budget, a marketing and sales plan, a name for your shop and should also include ideas for a restaurant or business space.

Something else you'll need to decide at this stage is the legal structure of your business. Choosing a business entity will be necessary for creating your business plan and the steps that follow, including what taxes you'll pay and what legal responsibilities you'll assume. Whether you opt for a sole proprietorship, LLC, C corporation or another business structure, you'll need to provide this information as you follow the next steps in starting a pizza shop. And keep in mind, you may want to consult a business attorney when making this decision.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Register your pizza shop

Once you've crafted the business plan for your pizza shop and chosen a business entity , the next step in starting your pizza shop is registering your business. To do so, you'll need to get an employer identification number , also known as an EIN or business tax ID number. You can apply for an employer identification number with the IRS online and get one almost instantly, and this number will be used for tax, banking and credit purposes.

Registering your business also means claiming the name of your pizza shop, which is a different process in each state. Many states though, like Pennsylvania, have an online database where you can check and see if your desired business name is available.

Once you've established that the name you want for your pizza shop is available, you should register the business under that name by following the rules laid out by the state in which you'll be operating your pizza shop.

3. Get any required licenses or permits for your pizza shop

Any time you're serving food you're going to need additional permits and licenses to do so legally. After all, there's a certain level of responsibility that comes with serving customers a hot slice (or five).

The rules around these business licenses and permits can vary from state to state but you'll likely need a food service license, food handler's permit, a building health permit and more.

Having fresh ingredients isn't only good from a food safety perspective, customers want it too. “What I’ve seen in the last few years is that people have turned back to quality,” says Veltri. “If it’s a little more expensive, they understand. With the news, social media and everything, [consumers] have learned how things like the costs of goods have increased. They’ll accept the good quality if they have to pay more for it.”

He adds: “We grind our tomatoes by hand every day. That’s how we make our sauces. Everything is done from scratch. Every sauce is made from scratch. Sometimes it takes a little longer, but everything is done fresh. And that’s what we’ve focused on since day one.”

If you also plan to sell alcohol at your pizza shop, you'll need a liquor license — which can be a complicated process in its own right. Make sure you understand all of the licenses and permits you'll need when starting a pizza shop before you open your doors to customers.

4. Create a financial plan and get funding for your pizza shop

Just as important as crafting the perfect recipe, creating a financial plan is essential to starting a pizza shop. After all, starting any new business is usually not cheap. As a consumer, you might think, "How expensive could the ingredients be? I can get a slice for a dollar on the street, how much could it cost the shop to make the pizza in the first place?" The answer is actually, it could cost a lot to open a pizza shop and run it successfully.

According to Veltri, it can cost anywhere between $75,000 to $100,000 for a pizza counter and maybe a few booths. If you want to open a sit-down pizzeria, that can run you at least half a million. Whatever your dream pizzeria looks like, be realistic and overestimate your startup costs — adding on an additional 15% to 25% to your budget — so that you don’t run into financial issues while starting your pizza shop.

Veltri’s reasoning for high costs: “Equipment is not cheap."

“I have two ovens in the front,” he explains. “The basic, old-fashioned oven with the stone and everything, then I also have a conveyor oven underneath that.”

While having fancy equipment, like a wood-burning oven, might have higher costs, as this New York Magazine report finds, the oh-so-satisfying taste it produces might be worth it. For instance, think about Brooklyn’s famous Roberta’s pizza joint, which has gained massive popularity and a loyal following for their wood-fired pies and home-grown ingredients.

Before you get discouraged, there are financing solutions that can provide the money you need to start your pizza shop. From restaurant equipment financing to a business term loan, or even a 0% intro APR credit card, there are several options to help get your pizza shop off the ground.

This is also where your business plan can really come in handy. Anyone considering giving you money will want to see that you have a solid plan for starting the business and eventually turning a profit. So whether you're hoping for a bank loan or to find an investor, having a solid business plan is key to starting a pizza shop.

Start Your Dream Business

5. Open a business bank account for your pizza shop

As soon as your pizza shop is officially registered and you're about to start spending money on it, you should open a business checking account . You'll want to keep your business finances separate from your personal finances, at the very least for tax purposes. Establishing your bank account early on is also an important element for building your business credit score . You can check your free business credit report in a few places online. Your business credit score is another reason the EIN is important and why you'll want it whether it's required for your business or not.

When starting a pizza shop, you'll want, at the minimum, a business checking account and a business credit card . Once you have your business account and credit card set up, be sure to use them for any expenses related to your pizza shop, including purchases, paying bills, etc.

On a similar note...

Search Product category Any value Sample Label 1 Sample Label 2 Sample Label 3

Executive Summary of a Pizzeria: Template & Example

• December 29, 2023
• Business Plan , Executive Summary

The executive summary is the most important section in a pizzeria business plan. It serves as a concise overview of the pizzeria’s concept, location, menu offerings, and service model, emphasizing its potential in a robust and evolving pizza market.

For the executive summary, we recommend using a 2-slide PowerPoint format. The first slide should detail the pizzeria’s strategic location, inviting facility, diverse menu, and its unique approach to service and customer experience. The second slide should focus on the expertise of the management team and the financial objectives of the business, presenting a comprehensive view of the pizzeria’s potential for success in the dynamic pizza industry.

Pizzeria Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary: Page 1

Business Overview

The business overview should highlight the pizzeria’s concept and branding, focusing on how it combines authentic Italian dining with modern twists. Emphasize the strategic location, facility design, menu selection, and the service model that caters to both dine-in and online orders.

Example: “PizzaVivo,” located in the bustling Smithtown neighborhood, offers an authentic Italian dining experience. The pizzeria, with seating for 40 and an outdoor patio, features an open kitchen design for an interactive culinary experience. Its menu includes classic and innovative pizzas made with locally-sourced ingredients, along with appetizers and desserts, tailored to a range of dietary preferences.

Market Overview

This section should analyze the pizza industry’s size, growth, consumer trends, and the competitive landscape . It positions the pizzeria in the context of the market’s shift towards gourmet offerings, online convenience, and sustainability.

Example: PizzaVivo enters a U.S. pizza market valued at over $46 billion. The trend towards artisanal pizzas and dietary variety, coupled with the rise in online ordering, positions PizzaVivo well in a market dominated by carry-out and delivery sales. Despite competition from various pizzerias, PizzaVivo’s unique dining experience and high-quality food set it apart.

Executive Summary: Page 2

Management Team

Detailing the management team’s experience and roles is crucial. This section should highlight how their background in culinary arts and restaurant management contributes to the pizzeria’s success.

Example: The Executive Chef and Co-Founder of PizzaVivo, with extensive experience in Italian cuisine, leads the culinary direction. The General Manager, also a Co-Founder, brings years of experience in restaurant management and operations, ensuring excellent customer service and business growth.

Financial Plan

This section outlines the pizzeria’s financial goals and projections, including revenue targets and profit margins, offering insight into its financial aspirations and health.

Example: PizzaVivo aims to achieve $1.5 million in annual revenue with an 18% EBITDA margin by 2028. This financial goal is underpinned by a focus on quality dining experiences, strategic marketing, and operational efficiency, positioning PizzaVivo for growth in the competitive pizza market.

Privacy Overview

How to write a successful business plan for a pizzeria

Some flour, a pinch of salt, a little yeast, a layer of tomato sauce, and a dollop of cheese: pizza is as simple as it is delicious.

From basic margarita to the more extravagant capricciosa, it's incredibly versatile - and the pizzeria business model is no different. Just like pizza, it can take many forms - whether it be a classic Italian restaurant, pizza takeaway, fast-food joint, or a gourmet pizza place. 

Whatever way you decide to sell pizzas, you'll have to draft up a business plan for a pizzeria before being able to make it happen. In this guide, we'll explain how you can successfully launch a pizzeria by taking advantage of this practical tool. 

Before diving headfirst into writing the business plan for a pizzeria, let's first look at the market.

The UK pizza market

According to a study carried out by VoucherCodes, the average Brit will eat 731 pizzas in their lifetime (or 5,847 slices, to be exact.)

The market is therefore booming at around £4.9 billion - with around 6,164 pizza delivery and takeaway places alone.

Between pizza takeaway businesses, fast food chains, Italian restaurants, and independent pizzerias, the competition is very tough. So it's up to you to develop a business idea that will allow you to successfully take up your own space on the market.

Why the business plan for a pizzeria is essential

To successfully launch the restaurant of your dreams, writing a business plan for a pizzeria is imperative. 

If you're just starting out in the entrepreneurial sphere, then the idea of creating a business plan might seem scary - but it's important that you can see it for what it is: a remarkably effective tool to help you move your business idea forward. 

In other words, a business plan is your roadmap. 

It's a document in which you lay out the details for your project, the objectives you have for your business, and the steps you'll need to take to ensure it's a success. 

Giving you a clear and overall view of your venture, the business plan will allow you to iron out any kinks, highlight its strengths, quantify the amount of money needed to bring it into fruition, and estimate the potential profitability of a pizzeria.

You can then use this document to present your business idea to banks or potential investors, who will then decide whether or not they'd like to lend the funds to help get your business off the ground. 

It's therefore essential to have a solid, comprehensive business plan to prove your dedication and credibility as an entrepreneur. 

Writing a business plan for your pizzeria also means having to carry out market research to familiarise yourself with the pizza market in the town or city in which you'd like to base your business, as well as the strengths and weaknesses of nearby competitors. 

The prices you set will depend on your business model (whether it's a gourmet pizzeria or a pizza delivery place) and where you're based. From there, you can draw up a financial forecast for your pizzeria  to integrate into your business plan.

What information might a pizzeria business plan need?

Conducting market research is crucial. It helps you validate that there's potential for your business to prosper. Think about:

• The pizza industry market map (price and type of pizza segments) to understand where you could position your business in the market
• Successful methods used to build customer loyalty in your target market
• Any new trends in the market (the emergence of gluten free and vegan pizza)

You also need to gather data about potential operational costs (staff recruitment, training and other operating costs). We advise you to call suppliers and ask them for a quote concerning prices.

These are the two key areas that you will need to address before drawing up a business plan. A high-quality business plan will likely require an in-depth analysis of both.

Feeling lost? Let our business plan software guide you

If drafting up a business plan for a pizzeria on your own feels a little too complicated, then you've come to the right place

Our online business plan software  makes it easy for you. Designed specifically for entrepreneurs who've never written a business plan before, it will guide you step by step through the process - so you don't get lost in between the many different stages. 

It will also make creating a financial forecast a breeze - leaving you with a clear, well-presented, and professional document with which you can confidently showcase your business idea to investors. 

If you're still not sure, why not dip your toe and test our business plan software for free? Click here to try it out and let us know how you get on.

If you have any other questions or queries related to the launch or operation of a pizzeria, please don't hesitate to get in touch with our team. 

Also on The Business Plan Shop

• Business plan template for a pizzeria
• How to open a pizzeria without money
• How to take over a pizzeria
• Practical guides to help you open a pizzeria

Know someone who's about to write a pizzeria business plan? Share this guide with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool ? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

Need a professional business plan? Discover our solution

Write your business plan with ease!

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai pitch deck generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Food, Beverage & Restaurant

Pizza Shop Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Pizza Shop Business Plan?

Writing a pizza shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Highlight the pizzas you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of pizza shop you run and the name of it. You may specialize in one of the following pizza businesses:

• Traditional Pizzeria
• New York Style Pizzeria
• Neapolitan Pizzeria
• Gourmet Pizzeria
• Fast-Casual Pizza Chain
• Take-and-Bake Pizza Shop
• Vegan or Plant-Based Pizza Shop
• Mobile Pizza Truck
• Gluten-Free Pizza Shop
• Describe the legal structure of your pizza shop, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established pizza shop, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your pizza shop business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Mention your menu:

Mention the pizza shop menu your business will offer. This list may include:

• Classic pizzas
• Specialty pizzas
• Pizza customization options
• Sauces & sides

Pizza offerings:

Quality measures:.

This section should explain how you maintain quality standards and consistently provide the highest quality.

Additional Services:

In short, this section of your pizza shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your pizza restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your pizza shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for a pizza shop, such as an oven, dough mixer, refrigerators, pizza press, food prep tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your pizza shop’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your pizza shop, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your pizzeria business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample pizza shop business plan will provide an idea for writing a successful pizza shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our pizza shop business plan pdf .

Related Posts

Restaurant Business Plan

Fast Food Restaurant Business Plan

400+ Business Plan Example

Business Plan Writing for Startups

Creative Business Plan Cover Ideas

Best AI Business Plan Generators

Frequently asked questions, why do you need a pizza shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful pizza shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your pizza shop.

How to get funding for your pizza shop?

There are several ways to get funding for your pizza shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your pizza shop?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your pizza shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your pizza shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any pizza shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Pizza Shop Business Plan

Pizza, pizza, pizza! Who doesn’t love a delicious slice of cheesy, saucy heaven? If you’re considering starting a pizza shop business, you’re in the right place! This blog will dive into creating a solid business plan to ensure your pizzeria’s success. From market research and financial projections to menu development and marketing strategies, we’ve got you covered. So grab a slice, and let’s get started!

What Is A Pizza Shop Business Plan?

A pizza shop business plan is a document that guides how to start and manage a pizza shop business. The plan includes details on how you will make money, how you will keep track of expenses, and your business goals. A good pizza shop business plan should consist of all these elements. Pizza shops are only sometimes easy to start, but if you have an excellent idea for a pizzeria and have the right resources, it can be done! A good pizza shop business plan will help you decide where to find investment capital, how much money you need to start up your pizzeria, what kind of pizza you want to sell, and what your marketing plans should be.

A good pizza shop business plan should include the following:

A Description Of Your Target Market

If you are starting a pizza shop business, the first step is identifying your target market. You can observe people visiting your local businesses and asking them what food they like. This will enable you to establish an idea of what kind of customers you are aiming for.

The target market for your pizza shop business will be based on how many people live in your area, what type of people they are, and how much money they make. For example, if you live in an area with many young couples with children (and therefore many customers), you’d want to open a pizza shop that caters to those people. If you live in an area with many elderly people who don’t have much money, it would be smarter to open a grocery store instead of a pizza shop.

The Location Of Your Business

To open a pizza shop business, you must decide where it should be. It can be anywhere in the world, but certain factors must be considered before making this decision. These include environmental factors like climate and weather conditions, traffic patterns, distance from other restaurants and shops, etc. You need to know if there are any restrictions on where you can open up shop and what legal requirements might be for owning a restaurant in certain areas.

The Type Of Product You Will Be Selling

You need to know what products you will sell in your pizza shop business plan and how much they will cost. Consider making pizzas for a particular event, like a wedding or birthday party. You might also have some ideas about which foods customers would buy at the shop. If you’re planning on selling frozen pizzas, consider whether you want to run a frozen food delivery service or sell them in-store.

Your Cost Structure

You should decide how much money you need to start up and run the business and what percentage of profits will go towards paying taxes and other expenses. This should include all expenses involved in running your pizza shop business, including rent, utilities, payroll, supplies, and additional operating costs. These expenses should be broken down into several categories to identify and monitor over time easily. These categories include legal fees, rent, utilities, and payroll. You should also include the profit margin for each category and any other expenses incurred during the business operations, such as advertising or marketing costs.

How Will You Finance Operations At First

It is essential to have enough capital to start a business. You cannot start off with an empty bank account because you need to invest in items such as your restaurant, furniture, and equipment. Capital can come from bank loans or angel investors. You can use your savings or borrow money from banks and other lenders as required. Getting a loan from a bank or any other financial institution is a good idea to start with good credit ratings and continue operating your business without worrying about finances.

How To Write A Successful Pizza Business Plan

Define your target market.

Pizza is popular worldwide and can be found in many different forms, from fast-food outlets to high-end restaurants. A successful pizza business plan should define the type of customers you want to attract. You should also decide whether you want to focus on specific areas, such as pizza delivery or if you want to open up a restaurant that serves both takeaway and dine-in options.

Develop A Unique Selling Proposition

You will need to develop a unique selling proposition for your business plan to attract customers. This might include offering special deals, discounts, and offers on certain products or services. You should also take into account other competitors who are already operating in the marketplace and make sure that there is enough difference between your business plan and theirs so that it stands out from the crowd.

Establish Your Pricing Strategy

Pricing is one of the most important aspects of any Pizza business plan. You need to determine what kind of price points you want to offer, what level of service you will provide, and how much your customers will pay for it all. You can rely on the local market or set yourself apart from other restaurants in town by offering unique or exotic pizzas or toppings that aren’t typically available elsewhere. In addition, consider whether you want to provide take-out or dine-in options so that customers can choose whether they want their food delivered or served in-house at a table.

Create A Marketing Plan

The first step in starting any new business is to develop a marketing plan. The Pizza business plan should include a detailed description of how the company will be marketed and promoted and how it will conduct its overall sales and marketing strategy. For example, it’s important to include information about how you will advertise your pizza delivery service and what types of promotions you will offer customers. Also, ensure you include any special promotional events you plan on doing throughout the year to attract more customers to your business.

Outline Your Operations Plan

You need to outline the key aspects of your business, including where you intend to source your ingredients from, how many deliveries you expect to make per week, and how many customers you will be able to attract. You should also consider the costs involved, such as staff wages, rent and delivery fees. This information will help you determine what type of equipment, licenses, licenses, and permits are needed to run your business effectively and efficiently.

Create A Financial Plan

This will help you determine how much money you need to start up your business and keep it running each year. It is important that you include all potential costs so that you can see where any profits can be made or lost. You should also have an idea of how much money will be coming in each month and what percentage of this is going towards paying back loans or borrowing more funds from investors.

Write A Management And Organizational Plan

The pizza business plan should include a detailed description of your pizzeria’s management and organizational structure, including how many employees you will hire, where they will work, how much money you will spend on employee training, and how much time you expect each employee to work. This is especially essential if you plan to expand your business by opening additional locations or acquiring another restaurant franchise.

Identify The Team And Staffing Needs

Your business plan should include information about who will be involved in your pizza business’s daily operations and their specific responsibilities. For example, who has responsibility for ordering ingredients? Who has responsibility for scheduling delivery drivers? Who has responsibility for training new employees? It is essential to consider factors such as customer traffic, kitchen and equipment needs, and peak business hours when determining the appropriate number of staff. Additionally, it is important to consider the qualifications and experience of the team members, as well as their ability to work well together. This will ensure that the business runs smoothly and can meet customers’ needs.

Describe The Exit Strategy

The exit strategy is the most important factor that can help you determine if your business has a chance at success. An exit strategy is a plan that outlines how you will work to achieve your goals, including how much money or equity you want to get out of the business, what assets you would like to sell, and when you think this will happen. You should always have an exit strategy in place before starting any business because it helps prevent problems later on down the line.

Continuously Update And Improve

One of the most vital aspects of any successful business plan is constantly updating it to reflect current market conditions, technological changes, and customer preferences. This means being aware of new industry trends and ensuring that your plans reflect these changes when possible. It also means keeping an eye out for opportunities that might arise from these changes so that you can take advantage of them before anyone else does. This could be anything from launching new products or services to changing pricing structures or distribution channels.

Advantages Of Having A Pizza Shop Business Plan

To have an understanding of the competition and market.

Pizza is one of the most popular fast-food meals in the world. It’s easy to make, delicious and quick, which makes it very appealing to consumers. With so many pizza shops opening up worldwide, there is bound to be fierce competition between them. However, having a concrete business plan in place will give you a better idea of how much profit you can expect from your business and how much time it will take you to reach your goals.

It Helps Set Realistic Financial Projections And Goals

When setting up a business plan for your pizza shop business, it is important that you consider all aspects of running an establishment like this, including the costs involved in getting started as well as what sort of profits you can expect from your venture. By doing this, you will be able to establish a more accurate timeline for your project and know when you should be able to start making money from it.

It Helps You Identify Potential Risks

You may have a great idea to start a pizza shop business, but there are many things that can go wrong. For example, you may have to hire employees, but not in the numbers of desire or find customers who are willing to pay for your product. In this case, having a business plan will help you identify potential risks and mitigate them with detailed plans for each step. This is important since it helps you stay focused on the goal of starting your own business.

Improved Organization And Efficiency

By planning ahead for each step of your process, you will be able to ensure that everything runs smoothly when it comes to opening your new business up for business or servicing customers on a day-to-day basis. This means that when you open your doors, customers will be greeted by helpful staff who know precisely what they need and how to get it done quickly without wasting their time waiting around while others work on getting orders ready or calling in more staff if they’re busy.

It Works As A Tool For Strategic Planning And Decision Making

A business plan outlines the direction of the business and helps the owner identify opportunities and challenges, as well as make informed decisions to achieve the business’s goals. This is especially important when making decisions about marketing and expansion.

In conclusion, a pizza shop business plan is the recipe for success in the pizza industry. With the right ingredients, a well-researched market analysis, a unique concept, and a solid financial plan, you’ll be on your way to baking up profits in no time! So, roll out your dough, add your toppings, and fire up the oven – it’s time to open your own pizza shop and serve up some delicious slices!

Related Articles

Marketing Plan For A Pizza Shop

How To Start A Pizzeria Business

Everything To Know About The Pizza Industry, Jobs And Career

Pizza Delivery Business Plan Template & Guidebook

It's time to start planning your own pizza delivery business, and the best way to get started is with the #1 Pizza Delivery Business Plan Template & Guidebook. This comprehensive guidebook will help you create a clear and effective business plan that will gain the attention of investors and maximize success for your pizzeria. With guidance on everything from choosing a business model to executing marketing strategies, this template and guidebook will walk you through all the steps need to set up a successful pizza delivery business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Pizza Delivery Business [11 Steps]
• List of the Best Marketing Ideas For Your Pizza Delivery Service:

How to Write a Pizza Delivery Business Plan in 7 Steps:

1. describe the purpose of your pizza delivery business..

The first step to writing your business plan is to describe the purpose of your pizza delivery business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a pizza delivery business:

Our mission at XYZ Pizza Delivery is to provide our customers with delicious, fresh pizza delivered quickly and for a competitive price, while providing our employees with a safe and rewarding workplace.

2. Products & Services Offered by Your Pizza Delivery Business.

The next step is to outline your products and services for your pizza delivery business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your pizza delivery business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your pizza delivery business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your pizza delivery business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a pizza delivery business?

• Delivery Vehicle
• GPS/Map Software
• Smartphone and/or Tablet
• Employment Identification Number (EIN)
• Business License
• Food Preparation and Serving Equipment
• Delivery Bags/Boxes
• Order Management Software

5. Management & Organization of Your Pizza Delivery Business.

The second part of your pizza delivery business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your pizza delivery business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Pizza Delivery Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a pizza delivery business varies based on many different variables, but below are a few different types of startup costs for a pizza delivery business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your pizza delivery business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your pizza delivery business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your pizza delivery business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Pizza Delivery Business Plans:

Why do you need a business plan for a pizza delivery business.

A business plan for a pizza delivery business outlines the steps and strategies necessary for success. It provides a roadmap to reach the business's goals, including strategies for marketing, financial planning, operations and human resources. A business plan also helps to secure financing, attract investors and track progress. Finally, it serves as an essential tool for the management of the business.

Who should you ask for help with your pizza delivery business plan?

You should ask an experienced business consultant or mentor who has experience in the restaurant industry. They will be able to provide valuable advice and guidance on developing a successful business plan. Additionally, you can consult with local experts in the pizza delivery industry to gain insights into what works and what doesn’t. Finally, do some research online for sample business plans for pizza delivery businesses to get an idea of how to structure your plan.

Can you write a pizza delivery business plan yourself?

Writing a business plan for a pizza delivery business requires a great deal of research and analysis. It is important to consider the target market for the business, the competition in the local area, pricing, costs of ingredients, delivery fees, potential revenue sources, and a marketing strategy. Additionally, there should be an analysis of expected operating costs and profits, as well as potential sources of financing. For these reasons, it is best to consult with experienced professionals such as accountants and commercial bankers who understand the requirements of preparing and implementing a successful business plan.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

April Fools' Day pranks: Apps to translate baby stoner sayings, a ghostbuster at Tinder

Every april 1, brands and companies want to get some laughs – and attention – with goofy new 'product' launches. here are some ideas from companies such as sweetgreen, welch's and omaha steaks..

If you don't like Mondays, this one may especially be grating. It's April Fool's Day , when you should trust no one and question everything.

The roots of April Fools' Day may date back before to before the 15th century. But the modern-day April Fools' Day has become a day to prank a friend, family member, co-worker − or your customers.

Even though some companies have had April Fools' pranks backfire , marketers continue to issue spoof products in attempts to get some laughs and attention.

Already ahead of April Fools' Day, 7-Eleven has hinted at a possible prank product: In addition to new Lemon Lime, Green Apple and Sweet Orange flavored 7-Select sparkling waters, out now with partner Miracle Seltzer, there's a fourth flavor coming April 1: Big Bite Hot Dog.

The hot dog-flavored water "combines the mouthwatering experience of 7-Eleven’s iconic Big Bite Hot Dog into one refreshing beverage – ketchup and mustard included," the convenience chain says in a press release . "Say goodbye to the days of alternating bites of a hot dog with sips of a beverage, now those on the go can swap the bun for bubbles."

Krispy Kreme: A special doughnut deal for April Fools' Day

Will Big Bite Hot Dog sparkling water be sold? Its availability will be announced April 1. However, some reporters were sent a can of the drink. USA TODAY can confirm that it definitely smells like hot dog water and has a smoky aftertaste.

If you are interested in trying it, both 7-Eleven and Miracle Seltzer have hinted at having some to give away on their Instagram pages. (If you get a can, share with a friend as it's 16 ounces.)

Here's a roundup of many of the brand-related April Fools’ gag announcements. You've been warned.

Sour cream & onion flavored soda

Despite the proliferation of crazy-flavored products including Peeps-flavored Pepsi , Frank's RedHot sauce-flavored Vlasic pickles and Doritos Nacho Cheese-flavored liquor , healthy soda brand OLIPOP and Pringles are not really teaming up to bring to market a Sour Cream & Onion soda.

The product would have been "a match made in heaven … to bring the delicious, tangy flavor of Pringles’ Sour Cream & Onion flavor to life in liquid form with prebiotic benefits," the companies said.

Stoner lingo translation app

Another dream team prank product: Rosetta Stoned, a mobile app from Rosetta Stone and medical marijuana company Fluent , that "bridges the conversational gap between novice users and seasoned stoners in any social setting."

Da da decoder

Infant equipment site BabyQuip has its own language-bridging lark: the “Baby Translator” app, to decode your baby's secret language.

"Say 'goodbye' to restless nights as you decode your baby's coos and cries instantly, providing you with the understanding you need as a parent, all in one convenient app," it promises.

An AI-powered plush doll

Custom stuffed animal maker Budsies already makes selfie plush dolls with a built-in voice recorder. Its April Fools' spoof: Artificial intelligence-enabled dolls that "come programmed to learn everything about you and to become your new best friend."

A 50-pound Bearabuddy

Sorry to the 3,500 or so who have already signed up to buy Bearaby's Jumbo Benji plush toy, which is four times the size of its regular weighted plush toys and twice as heavy as its heaviest weighted blanket . This isn't actually going to be sold. But it is real and will be making its home in the lobby at The Child Mind Institute in Harlem to welcome children and their families. More weighted plushies are due the day after April Fools' Day, the company says.

A sleeping bag to go bananas over

The Dole Banana Peel Sleeping Bag, conveniently promoted as being available on April Fools' Day only, is made from actual banana fiber and "allows parents to escape into their own cocoon of sensory deprivation."

A full-body cleaning suit

Outrageous clothing company Tipsy Elves has a special product for April Fools' Day: The Mopsie. You don't need paper towels anymore, you can use your body to clean up those messes, with this "innovative, wearable microfiber towel jumpsuit" for "effortlessly soaking up spills and messes with ease." There's also a Baby Mopsie for "hard to reach places."

Korean BBQ deodorant

Kevin's Natural Foods , which has paleo- and keto-certified ready-to-cook and easy-prep entrées, is touting a new line of personal care products inspired by its food dishes including Korean BBQ Deodorant, Cilantro Lime Toothpaste, Lemongrass Basil Shampoo and Tikka Masala Sunscreen.

"These new face, body and hair care essentials will help fans prioritize self-care inside and out," the company says. 

Omaha Steaks' meaty sprays

Omaha Steaks has its own personal care prank product: Meaty Spritz sprays with flavors such as Omaha Fog, Hog Haze, and Cock-a-Doodle-Dew.

"The world’s first protein-infused, flavor-packed, portable pump spray … (to) enjoy all the mouthwatering flavors of your Omaha Steaks gourmet favorites no matter how far away from the kitchen you are!" the company says.

Sriracha toothpaste

Asian sauce maker Lee Kum Kee , which makes Sriracha Chili Sauce and Sriracha Mayo Dressing, is introducing – not – its Siracha Mayo Toothpaste. It's "fiery and creamy goodness … is sure to spice up your morning dental routine."

Post-salad dental kit

Need some less powerful toothpaste? Sweetgreen offered these fanciful personal hygiene products as part of its Sweetgreen After Salad Kit, which is "designed with your pearly whites in mind … offering everything you need to freshen up post-meal."

Choose from Miso Ginger Toothpaste, Spicy Cashew Mints, Lime Cilantro Dental Floss, and Sweetgreen Toothbrush and Floss Picks.

Fruit juice lip gloss

More personal care prank products: Welch’s Juicyfuls Juicy Fruit Lip Gloss – now available in five flavors: grape, orange, peach, strawberry and raspberry – made with real juice from Juicefuls fruit snacks so "you get that irresistible sweet flavor you love, all in a lip gloss that's as fun as it is nourishing."

Protein-powered seasonings

Quest Nutrition , maker of protein powder, snacks and other products, has a prank product line of seasonings including All Purpose, Lemon Pepper, and Garlic Herb, each of which deliver "21g of protein, 2g of net carbs and less than 1g of sugar."

If you want to try Quest's real products, you can use code NOJOKE for free shipping on online orders over $49 April 1-3.

Superpowered Superfeet?

These would certainly come in hand on a run, but – sorry – it's a jogging joke. Superfeet SuperBoost Power E-Soles gives you 8 hours of continuous battery-powered boost, for almost Iron Man-like propulsion. "All the comfort and support of Superfeet , now with electrifying performance," the company says in a video about the prank product. "It's like having a powerful electric motor in your shoes."

Scotch tape-branded Scotch?

This shenanigan seems like a blend that could stick: Scotch Whisky by Scotch Brand. The whisky "features a nose of cherry wood and a delightfully smooth finish that hits like a well-wrapped gift."

Who you gonna call when ghosted? This new title at Tinder

Dating app Tinder announced a new April Fools' Day hiring quest for a Vice President of Ghost Hunting to help combat "one of dating culture’s most prevalent vices – ghosting," a practice inflicted on 78% of singles already in 2024 (an untrue fact from Tinder).

Patrón's bringing back a beloved liqueur. No kidding.

Patrón patrons get some good news today. The premium tequila maker chose April Fools' Day to announce the return of its Patrón XO Cafe tequila-based coffee liqueur, which was discontinued in 2021. Since production ceased, devotees took to social media and signed a petition asking parent company Bacardi to bring it back.

Made with Patrón Silver tequila and Arabica bean coffee – the dry liqueur can be sipped straight, in cocktails and as dessert topping – Patrón XO Cafe will begin arriving in stores again later this month.

Say it with dead flowers

Don't forget to put roses on your April Fools' Day list. UrbanStems has this "special" delivery, The Dead Inside Collection, "an assortment of dead flower bouquets, dead plants, half empty vases, and more for the pessimist in your life." But, for real, check UrbanStems' social media accounts including Instagram for how to get 20% off an order of real flowers.

Cheesecake Factory's real deals

The Cheesecake Factory  also has a deal that's no joke: Sign up for the chain's Cheesecake Rewards loyalty program on April 1 to get an Any Slice, Half Price reward, redeemable for 50% off any slice of cheesecake or layer cake, with any food or beverage purchase (no gift cards).

Those who were members before April 1 will find something special in their account on Monday, too: either a free slice of cheesecake each month for a year, a free whole cheesecake, a free slice of cheesecake, $5 off $25 purchases, or $10 off $40 purchases. (All rewards redeemable by April 16; can be redeemed for dine-in, to-go and DoorDash.)

New merch from Dunkin', bonus points in app

Dunkin' announced it is going back to its roots and rebranding to just "Donuts'" on Monday, April 1. To celebrate the rebrand, the company is selling "Donuts'" merch, including sweatshirts that read "DONUTS," on ShopDunkin.com .

Additionally, Dunkin' Rewards members will receive 3x bonus points on any donut order through the mobile app on April 1.

Urban Outfitters launches 'Name Three Shirts' movement

Urban Outfitters said it is launching a global movement to "stand in solidarity against band-tee-shaming" by launching a new collection called "Name Three Shirts."

The t-shirt line "playfully mocks the gatekeeping attitudes of older generations who insist that band-shirt wearers should be required to name songs by those artists," the company said in a news release.

The line, which features revamped logos from bands such as The Grateful Dead, Joy Division and Led Zeppelin, is a "playful jab at the attitudes of older generations, and fights back against the misogynistic undertones of the infamous ‘name three songs’ line of questioning," Urban Outfitters said in the news release.

The collection of shirts is available online and in select Urban Outfitters stores starting April 1. You can shop the collection online here .

Auntie Anne's, Frontier Airlines collaborate on Pretzel Plane

Auntie Anne's pretzels and Frontier Airlines announced they have collaborated on the newest addition to Frontier's fleet: the Pretzel Plane.

According to a news release, the plane includes new in-flight entertainment featuring Auntie Anne's pretzels rolled seat-side, the "luxurious" smell of hot, fresh pretzels throughout the cabin and airplane-shaped pretzels if you're feeling hungry.

Moe's Southwest Grill, Sonic team up to introduce a Queso Slush

Two popular fast food chains announced a collaboration that is sure to be polarizing.

Moe's and Sonic announced a new beverage, the Queso Slush, a queso-flavored slushie. "The frozen goodness of a Sonic Slush meets the delicious flavor of Moe's queso."

Follow Mike Snider on X and Threads:  @mikesnider  & mikegsnider .

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X  @GabeHauari  or email him at [email protected].

What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day

2018 Primetime Emmy & James Beard Award Winner

R&K Insider

Join our newsletter to get exclusives on where our correspondents travel, what they eat, where they stay. Free to sign up.

A History of Moscow in 13 Dishes

Featured city guides.

Home of the buy one get one free

Pizza Perfection, started in Moscow, Idaho, has went from a small pizza delivery business, started in 1985, into two locally owned stores placed firmly in the communities of Moscow, Idaho and Pullman, WA.

The product that Pizza Perfection provides has a history itself. Through testing and transition, from the wheat fields to the finished product, Pizza Perfection and company have created a quality product that has developed into today’s Pizza Perfection pizza.

As the product evolved, so did the desire for Pizza Perfection to become the best valued pizza store in the Northwest. Born was the idea to offer a true BOGOF ~ “Buy One, Get One Free”, to all of our carry-out customers. Today’s slogan “Two Pizzas, Too Perfect” exemplifies the BOGOF idea. The large pizzas continue to be 16 inches to provide more value for the customer’s dollar. Every pizza is made with the highest quality ingredients and always fresh, never frozen dough.

Pizza Perfection’s Philosophy is to take one of the basic principles of good business: sell a quality product at a good price. Pizza Perfection has incorporated this spirit into their own mission statement: “Sell the perfect pizza at the perfect price - providing the utmost quality and value to our customers!”

A perfect pizza starts from the bottom. The dough made fresh daily and NEVER EVER NEVER frozen allows Pizza Perfection to create a soft flavorful crust. The never frozen, fresh, dough allows the crust to rise to perfection every time. Perfect crust is then topped with our homemade sauce made with Stanislaus tomato products specializing in fresh packing "real Italian tomato products", from fresh tomatoes, not concentrate. To finish off the perfect pizza,we top it with an 80-10-10 mixture of 100% mozzarella, provolone and cheddar.

Pizza Perfection continues to use only the freshest, not vacuum packed vegetables. We dice our produce daily to optimize crispness and flavor on each pizza. Combine this with premium meats, homemade sauce made from non concentrate tomatoes and 100% real cheese. "Perfect Pizza"

We never stop creating and innovating, as Pizza Perfection stives to become the best valued pizza store in the Northwest. Pizza Perfection continues to offer a true "Buy One, Get One FREE," to all its carry out customers. The slogan "Two Pizzas, Too Perfect" exemplities the Buy One, Get One Free idea. the large pizza remains 16 inches to provide more value for the customer's dollar. Pizza Perfection strives to improve PERFECTION!

Recognition

2011 "Best Pizza"

2010 "Best Pizza"

2009 "Best Pizza"

2001 "Winner of the Fastest Pizza Delivery"

Daily News: Best of the Palouse

2011 "Best Pizza Delivery"

• New Terms of Use
• New Privacy Policy
• Your Privacy Choices
• Closed Captioning Policy

Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by  Factset . Powered and implemented by  FactSet Digital Solutions .  Legal Statement .

This material may not be published, broadcast, rewritten, or redistributed. ©2024 FOX News Network, LLC. All rights reserved. FAQ - New Privacy Policy

Taco Bell, Pizza Hut going 'AI-first' with fast-food innovations

Operator yum brands says about 45% of sales are digital.

We are still in the earliest days of the artificial intelligence revolution: Peter Diamandis

XPRIZE Foundation founder and executive chairman Peter Diamandis discusses the pros and cons of A.I. on 'The Claman Countdown.'

Yum! Brands, the operator of KFC, Pizza Hut, Taco Bell and The Habit Burger Grill restaurants, is embracing technology with plans for "AI-powered" fast food, according to a Wall Street Journal report.

The company has been increasing investment in technology and automation, with about 45%, or $30 billion, of sales being digital – nearly twice what it was in 2019 – Yum's chief digital and technology manager Joe Park told the newspaper. That is roughly double the level of 2019. 

"Our vision of [quick-service restaurants] is that an AI-first mentality works every step of the way," Park told the Wall Street Journal. "If you think about the major journeys within a restaurant that can be AI-powered, we believe it’s endless."

With California's new minimum wage law taking effect Monday, meaning most fast-food workers will be paid $20 per hour, most restaurant operators are turning to AI to cut costs and increase sales, the Journal reported.

TACO BELL CHARGING FOR SAUCE PACKETS PART OF 'NEW CANTINA CHICKEN MENU'

For fast-food giants like Yum, the use of AI is aimed at going beyond improving the customer experience.  

Yum has a mobile app for restaurant managers called SuperApp, which the Wall Street Journal reported is testing generative AI, allowing team members to ask operational questions like how to set oven temperatures. Park told the Journal that the app – which is currently used by more than 8.700 Pizza Hut and KFC establishments – can also be used to purchase ingredients and set employee shifts, and that a new augmented reality feature could help teach workers how to make new menu items.

THE STORY OF TACO BELL: HOW FORMER MARINE CREATED FAST-FOOD CHAIN WITH MEXICAN-INSPIRED MENU

An employee makes the popular Mountain Dew Baja Blast frozen drink at the Taco Bell Cantina in Brookline, Massachusetts, on Dec. 4, 2020. (John Tlumacki/The Boston Globe via / Getty Images)

Park told the newspaper that Yum's AI investments are paid for in part by fees from franchise owners, although the company did not say how much those fees are.

Yum! Brands did not immediately return a FOX Business request for additional comment. 

CALIFORNIA FOOD CHAINS LAYING OFF WORKERS AHEAD OF NEW MINIMUM WAGE LAW

Breadsticks and a pepperoni pizza from a Pizza Hut restaurant, a unit of Yum! Brands Inc. (Patrick T. Fallon/Bloomberg via / Getty Images)

The KFC logo is displayed outside a KFC restaurant, a unit of Yum! Brands Inc., in Houston, Texas, on July 13, 2010.  (Aaron M. Sprecher/Bloomberg via / Getty Images)

CLICK HERE TO READ MORE ON FOX BUSINESS  

Many fast-food chains have been increasing investment in technologies like digital ordering and more drive-thrus since the COVID-19 pandemic. 

While some worry AI may take over the need for human workers, a Yum spokesperson told the Wall Street Journal "its employees will always play a critical role."

Fast-food restaurants in California are laying off workers to prepare for the $20 minimum wage hike

• Californian fast-food restaurants are cutting workers to prepare for the $20 minimum wage.
• Pizza Hut franchisees plan to lay off around 1,200 workers, for example.
• Restaurants are also raising prices to offset wages; some are worried about spooking diners.

Fast-food restaurants in California are laying off hundreds of workers to cut back on costs as they prepare for the state's $20 minimum wage for fast-food workers that comes into force in April, a new report by The Wall Street Journal details.

Two franchisees for Pizza Hut , with restaurants across various counties in California, have said they'd lay off around 1,200 workers as they scrap delivery-driver roles to rely on third-party delivery instead.

Southern California Pizza Company, a Pizza Hut franchisee, said it planned to lay off nearly 850 workers in February, according to filings made under California's Worker Adjustment and Retraining Notification Act in December and viewed by Business Insider.

In December, another Pizza Hut franchisee, PacPizza, and its affiliates filed plans to lay off more than 350 workers in February.

And in February, Excalibur Pizza LLC, a Round Table Pizza franchisee, said it planned to lay off 70 workers in April, WARN Act filings show.

Round Table Pizza, which has more than 400 locations in the US, mainly along the West Coast, told BI that the employees being laid off were delivery drivers and that Excalibur was moving to third-party delivery services. The company said it saw the layoffs as a "transfer of jobs," with more workers required at third-party delivery services instead.

"That said, delivery service fees may increase, and the customer will most likely see even higher prices as a result of this ongoing shift," Round Table Pizza's statement continued. "This is the reality of today's restaurants."

Related stories

One fast-food franchisee has even roped in his 73-year-old parents to help out after cutting staff.

Alexander Johnson, who owns 10 Auntie Anne's and Cinnabon locations in California, told the Journal that the new law would have otherwise cost him an extra $470,000 in labor a year.

Franchisees are worried about higher prices spooking diners

California is raising the state's minimum wage for workers at limited-service restaurants to $20 an hour from April 1 — 25% higher than its general minimum wage.

The law only applies to chains with at least 60 locations nationwide, though analysts note that it could lead to wage hikes at other restaurants and workplaces in the state as they try to compete for talent.

The legislation — especially in its original form as the FAST Recovery Act — faced fierce opposition from the restaurant industry, with some chains saying it would drive up operating costs so high that they'd have to lay off workers and charge customers more.

The franchisees generally set prices, and some are concerned that higher prices could scare off diners .

"I can't charge $20 for Happy Meals," Scott Rodrick, owner of 18 McDonald's restaurants in Northern California, told the Journal. He said that in the hunt to save money amid the wage increase, he was "leaving no stones unturned."

Another McDonald's franchisee who owns restaurants in Los Angeles County previously told KTLA 5 News that her food would become "unaffordable" if she raised prices enough to cover the wage increase.

Brian Hom, the owner of two Vitality Bowl açaí bowl restaurants in San Jose, told the Journal he's raising menu prices by about 10% to cover the higher wages. He's also running his stores with two employees, down from four, which he said is slowing down order times.

"I'm definitely not going to hire anymore," Hom told the Journal.

Vitality Bowls has taken "significant measures to optimize profitability," like changing its menu and improving its tech, CEO Roy Gilad told BI in a statement. The company is "well prepared" to offset higher costs, he said.

Are you a fast-food worker who'll soon be getting the new minimum wage? Or a franchisee worried about how it will affect your business? Email this reporter at [email protected] .

Watch: How Domino's makes 1 billion pizzas a year amid labor shortages

• Main content

• Quick Facts
• Sights & Attractions
• Tsarskoe Selo
• Oranienbaum
• Foreign St. Petersburg
• Restaurants & Bars
• Accommodation Guide
• St. Petersburg Hotels
• Serviced Apartments
• Bed and Breakfasts
• Private & Group Transfers
• Airport Transfers
• Concierge Service
• Russian Visa Guide
• Request Visa Support
• Walking Tours
• River Entertainment
• Public Transportation
• Travel Cards
• Essential Shopping Selection
• Business Directory
• Photo Gallery
• Video Gallery
• 360° Panoramas
• Moscow Hotels
• Moscow.Info

Moskva: Description

• DESCRIPTION

Boasting another of Ginza Projects stunning roof terraces, overlooking Nevsky Prospekt from the top floor of the Stockman mall, Moskva is an amalgamation of cutting-edge restaurant trends. The large and stylish interior spreads around a series of open kitchens devoted to the different sections of the menu - sushi, pasta, pizza, grill, etc. The atmosphere is buzzing and the food is consistently good, but prices, especially for drinks, are somewhat less democratic.

We can help you make the right choice from hundreds of St. Petersburg hotels and hostels.

Live like a local in self-catering apartments at convenient locations in St. Petersburg.

Comprehensive solutions for those who relocate to St. Petersburg to live, work or study.

Maximize your time in St. Petersburg with tours expertly tailored to your interests.

Get around in comfort with a chauffeured car or van to suit your budget and requirements.

Book a comfortable, well-maintained bus or a van with professional driver for your group.

Navigate St. Petersburg’s dining scene and find restaurants to remember.

Need tickets for the Mariinsky, the Hermitage, a football game or any event? We can help.

Get our help and advice choosing services and options to plan a prefect train journey.

Let our meeting and events experts help you organize a superb event in St. Petersburg.

We can find you a suitable interpreter for your negotiations, research or other needs.

Get translations for all purposes from recommended professional translators.