book cafe business plan ppt

Book Cafe Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector

Are you about starting a book café? If YES, here is a complete sample book café business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a book café business. We also took it further by analyzing and drafting a sample book café business marketing plan template backed up by actionable guerrilla marketing ideas for book café businesses. So let’s proceed to the business planning section.

Why Start a Book Cafe Business?

As an aspiring entrepreneur who is looking towards starting a business, one of the businesses you can successfully start without much stress is a book café. Although it might be less stressful to start and run, but it is important to mention that a book café business needs a significant investment capital, solid planning, and concentration to detail in order to keep your business profitable.

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The demand for the services of book cafés maybe on the decrease because of loads of options that are available to book lovers, but on the other hand, if you know how to position your business, get good and trendy books, great coffee and if you have fast internet that is affordable or free, you will make profits from this line of business.

So, if you have decided to start your own book café, then you should ensure that you carry out thorough feasibility studies and also market survey. Business plan is yet another very important business document that you should not take for granted.

Below is a sample book café business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Book Café Business Plan Template

1. industry overview.

A book café or bookshop café or literature café as it is also known is a type of book-themed café where book lovers and other interested people go to read books, buy books, have coffee and hold conversations. It is a genre of café based on the theme of books which will also provide you with an ambience that encourages relaxation.

There may also be a casual dining space based on an extensive cosmopolitan menu. A book café is a place where you will be able to maximize your time, and read the books you love in a very ideal and comfortable settings.

The concept of book cafés might not be a popular one in this era, but there are people who whenever they visit a city, would search for and visit a book café. They know that it is in a book café that they can connect with some of the bright minds of the city.

The Book café industry is indeed a large one and there is hardly any airport (international) that you won’t find a book cum coffee café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.

One good thing about starting a book café business is that, aside from the fact that people will come in to read books and magazines, you can also generate enough income by engaging in the sale of coffee and snacks. So all you need to do if you want to maximize your book café business is to strategically position the business and you will be amazed at the rate people troop to your book café.

2. Executive Summary

Shanice Davies® Book Café, LLC is a standard and licensed book café and coffee shop that is fully equipped with a wide genre of books.

The book café will be located in the busiest airport in the united states – Hartsfield–Jackson Atlanta International Airport. We are positioned in a location with the right demographic composition of people who are regular visitors to book cafés.

We are a new book café with well – designed and well – furnished shelves of books, and a tasty menu of baked foods, quality espresso drinks and an array of assorted wine. We have positioned our book café in such a way that all our customers will be able to browse through any of the several hundred local as well as foreign books, magazines and newspapers which will be available on the internet.

Aside from reading a wide genre of books, our customers can also savor freshly made organic tea and also have a taste of our in house-roasted coffee. We will make available facilities of free Internet access, electrical power-points, easy street-side parking exactly in front of the book café and also an all-day breakfast.

We are not ignorant of the fact that building a standard Book café from the scratch requires huge capital especially for the purchase of books, internet equipment (server, and computers) and software applications et al, which is why we have perfected plans for steady flow of cash.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Hartsfield – Jackson, Atlanta. We will make sure that we take all our workforce through the required trainings that will position them to meet the expectation of the company.

At Shanice Davies® Book Café, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Shanice Davies® Book Café, LLC is owned by Shanice Davies and her immediate family members. Shanice Davies has a Degree: B.S. in Library Science from the University of Georgia; M.S. degree in Computer Science at the University of Wisconsin-Milwaukee; MBA from the University of Chicago Booth School of Business.

3. Our Products and Services

Shanice Davies® Book Café, LLC is going to offer varieties of services within the scope of the book café business in the United States of America. Our intention of starting our Book café in Hartsfield – Jackson, Atlanta is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offerings are listed below;

• Providing a wide genre of local as well as foreign books, magazines and newspapers
• Providing fast and secured internet services
• Providing cheap and secured international internet calls
• Providing fast and secured teleconference services
• Providing document scanning and photocopy services
• Sale of books and magazines
• Sale of soft drinks, coffee and snacks

4. Our Mission and Vision Statement

• Our vision is to create a warm, relaxing and inviting community space for book and coffee lovers of all ages in and around Hartsfield – Jackson, Atlanta; we want to help sustain the reading culture in our society.
• Our mission is to build a well-equipped book café that will become the preferred choice for clients in and around Hartsfield – Jackson, Atlanta.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles. Shanice Davies® Book Café, LLC will build a solid business structure that can support the growth of our Book café business.

We will ensure that we hire competent hands to help us build the business of our dream. Below is the business structure that we will build Shanice Davies® Book Café, LLC;

• Chief Executive Officer
• Manager / Supervisor

Admin and HR Manager

• Marketing and Sales Executive
• Customer Care Officer / Help Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives.
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Manager/Supervisor

• Responsible for managing the daily affairs of the Book café, including sourcing equipment and implementing Book café strategies and operations;
• Carrying out needs assessments, and recommending the books and magazines that should be on our shelves
• Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
• Ensuring all relevant communications, records and data are updated and recorded;
• Advising clients on books, drinks, snacks and services available;
• Liaising with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
• Coordinating staff recruitment, including writing vacancy advertisements and liaising with HR staff;
• Reviewing the performance of staff, identifying training needs and planning training sessions;
• Recording statistics, user rates and the performance levels of the Book café and preparing reports;
• Handling the most complex customer complaints or enquiries;
• Responsible for organizing staffing, including shift patterns.

Information Technologist

• Manage the organization’s website and server room
• Responsible for continuous update of our online security platform
• Ensure that our payment platform is secured 24 / 7
• Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
• Manage logistics, Web servers and POS (point of sale) systems
• Responsible for continuous upgrade and maintenance of IT systems
• Responsible for generating tickets for the Book café
• Handles any other technological and IT related duties.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new books, magazines, newspapers and other products.
• Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Marketing and Sales Executive (Business Developer)

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies business opportunities; follows up on development leads and contacts; participates in the selection of books and magazines that should be on our shelves
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executives/Help Desk Officer

• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Distribute mails in the organization

6. SWOT Analysis

Shanice Davies® Book Café, LLC engaged the services of a core professional in the area of business consulting and structuring to assist the organization in building a standard and profitable Book café business. Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Shanice Davies® Book Café, LLC.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Shanice Davies® Book Café, LLC;

We can boast of having several hundred local as well as foreign books, magazines and newspapers both in hard copy and softcopy. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week book café with a well – planned shift system.

We are positioned in the heart of Hartsfield – Jackson, Atlanta – Georgia and we know we will attract loads of clients from the first day we open our Book café for business.

As a new Book café business in Hartsfield – Jackson, Atlanta – Georgia, it might take some time for our organization to break into the market, that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.

• Opportunities:

The opportunities in books and magazines related business is massive especially in Hartsfield – Jackson, Atlanta, and we are ready to take advantage of any opportunity that comes our way.

The truth is that with the advancement of technology and cheaper internet, it is now easier for individuals to purchase internet bundle and browse and read any book or magazine of their choice on their mobile gadgets (smart phones, tablets and pads).

Another threat that may likely confront us is the arrival of a new book café in same location where our target market exists.

7. MARKET ANALYSIS

• Market Trends

In the bid to stay afloat and make their business profitable, book cafes ensure that they add order sources of income to their business; they tag other source of income such as the sale of coffee and snacks, providing fast and secured internet browsing services, providing cheap and secured international internet calls, providing fast and secured teleconference services, providing document scanning and photocopy services.

8. Our Target Market

The target market for the Book café is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to people we know will need our services. We have conducted our market research and survey and we will ensure that our Book café attracts the kind of clients we would love to work with.

Below is a list of the people and organizations that we have specifically market our services to;

• All adults in the locations where our book café is located
• Students who would need to carry out research work
• Job applicants who would need to read up some materials in preparation for job interviews and also fill online applications
• All coffee lovers

Our competitive advantage

We are mindful of the fact that there are stiffer competitions in the Book café business in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing. Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups Book café businesses) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

Our sales and marketing team will be recruited based on their vast experience in the business and they will be trained on a regular basis to meet their targets and the overall goal of the organization. We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place.

Our business goal is to build our Book café business to become the number one choice in the whole of Hartsfield – Jackson, Atlanta – Georgia which is why we have mapped out strategies that will help us take advantage of the available market.

Shanice Davies® Book Café, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Advertise our business in relevant magazines, newspapers, TV and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local book fairs and book café relevant expos, seminars, and conferences et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

Sources of Income

Shanice Davies® Book Café, LLC is established with the aim of maximizing profits in the Book café business and we are going to ensure that we do all it takes to attract our target market. Shanice Davies® Book Café, LLC will generate income by offering the following services;

• Providing fast and secured internet browsing services

10. Sales Forecast

One thing is certain when it comes to Book café services; it is always cheaper and reliable for people to read any book or magazines of their choice both hard and soft and also for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any Book café facility that is well – equipped and well positioned will always attract clients.

We are well positioned to take on the available market in Hartsfield – Jackson, Atlanta – Georgia and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow the business and our clientele base beyond Hartsfield – Jackson.

We have been able to critically examine the Book café services market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Hartsfield – Jackson, Atlanta – Georgia.

Below are the sales projection for Shanice Davies® Book Café, LLC, it is based on the location of our business and other factors as it relates to Book café start – ups in the United States;

• First Fiscal Year: $140,000
• Second Fiscal Year: $250,000
• Third Fiscal Year: $350,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Book café line of business by storm which is why we have made provisions for effective publicity and advertisement of our book café. Below are the platforms we intend to leverage on to promote and advertise Shanice Davies® Book Café, LLC;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms (music online forums) to promote our business.
• Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Hartsfield – Jackson, Atlanta – Georgia
• Distribute our fliers and handbills in target areas
• Advertise our book café business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

The nature of Book café services makes it easier for operators in this industry to charge her clients fees based on the number of hours/time spent or monthly subscription for members; usually this fee is charged based on the discretion of the Book café.

At Shanice Davies® Book Café, LLC we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance.

• Payment Options

The payment policy adopted by Shanice Davies® Book Café, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Shanice Davies® Book Café, LLC will make available to her clients;

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

Aside from the types of books you may want to adorn your shelves with, the tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

The bulk of the money that is expected to be spent when setting up a book café business is in the purchase of books, office furniture, equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Shanice Davies® Book Café, LLC in the United of America;

• The total fee for incorporating the business in the United States of America – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough space for standard book café facility in a business district 6 months (Re – Construction of the facility and book selves inclusive) – $120,000.
• The cost for equipping the book café (books, magazines, newspapers, telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX), printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $170,000
• The cost of Launching our official website – $600
• Budget for paying at least 3 employees for 3 months and utility bills – $80,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $1,000

Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard Book café facility in the United States of America.

Generating Funds/Startup Capital Shanice Davies® Book Café, LLC

Shanice Davies® Book Café, LLC is going to start as a family business that will be solely owned and managed by Shanice Davies and her immediate family members. They have decided to restrict the sourcing of his startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Shanice Davies® Book Café, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our Book café facility with a wide genre of books, magazines and state of the equipment, technology and software applications.

Shanice Davies® Book Café, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Renting of Office cum Call Facility: Completed
• Setting up of our Book café Facility (Construction of book shelves): In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of a wide genre of books (both hard and soft copies) equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

Business Plan Presentation Coffee Shop: Pitch Perfect

When it comes to opening a coffee shop, having a well-crafted business plan is essential for securing a better place in the industry. But presenting that plan in a way that captivates investors and convinces them to back your venture is equally important.

In this article, I will guide share with you some key factors to be considered in creating an engaging business plan presentation for your coffee shop.

Table of Contents

Know Your Audience

By doing so, you can tailor your presentation to align with their interests, significantly enhancing your chances of winning the market. Are they passionate about sustainability and environmental initiatives? Are they seeking innovative and groundbreaking concepts? You can establish a stronger connection right from the start by aligning your content with their values and catering to their specific interests.

Read more about: Business Plan for Starting Up a Coffee Shop: From Novice to Barista

Start with a Compelling Executive Summary

To ensure your executive summary leaves a lasting impact, employ captivating language that engages the reader from the start. Paint a vivid picture of the experience customers can expect at your coffee shop, evoking their senses and igniting their curiosity. Back up your claims with compelling data and market research, substantiating the viability of your business.

Remember, the goal is to entice investors and make them eager to learn more about your coffee shop. Craft an executive summary that leaves them yearning for additional details, eager to explore the full business plan. By mastering the art of the executive summary, you can captivate investors, leaving them with a strong desire to be part of your coffee shop’s success story.

Define Your Vision and Mission

Investors are not only interested in financial returns; they seek passionate entrepreneurs who are dedicated to building a unique brand in the coffee industry. Let your vision and mission statements testify to your enthusiasm and unwavering dedication to creating a coffee shop that stands out. Showcasing your passion and commitment through these statements will resonate with investors, fostering trust and increasing the likelihood of their support in turning your vision into reality.

Present a Detailed Market Analysis

Furthermore, stay updated on current trends and consumer preferences within the coffee industry. Are there growing demands for sustainable sourcing or specialty brews? Incorporate these insights into your business plan presentation to showcase your ability to adapt and meet evolving customer expectations.

Highlight the gaps in the market that your coffee shop will fill, whether it’s a lack of specialty coffee options, limited vegan offerings, or an underserved neighborhood. Communicate how your unique value proposition will set you apart from existing establishments, capturing the attention and loyalty of discerning coffee enthusiasts.

Read more about: Business Plan for Starting a Coffee Shop: Brewing Your Dream

Showcase Your Unique Selling Points

Identify and emphasize the aspects that make your coffee shop genuinely unique. It could be your commitment to sourcing sustainably grown and ethically traded beans, showcasing your dedication to environmental and social responsibility. Alternatively, highlight a specialty brewing method that sets your coffee apart in terms of flavor, aroma, or presentation. You might also emphasize the cozy and inviting atmosphere you have created, designed to foster community engagement and create memorable customer experiences.

When presenting your USPs, focus on their impact and benefits. Explain how they provide a competitive edge and generate customer loyalty. Use compelling storytelling techniques to create a connection between your USPs and the values and desires of your target market.

Develop a Robust Marketing Strategy

Mention collaborations with local businesses or influencers to expand your reach and enhance brand visibility. Showcase your understanding of effective marketing techniques in the coffee industry, such as enticing visuals and storytelling. Lastly, provide a realistic timeline for executing your marketing initiatives, illustrating your ability to implement strategies on time and generate customer interest.

Detail Your Operations and Management Structure

Highlight any relevant industry experience they possess, as well as any unique skills that set them apart. Discuss your staffing requirements, including front-of-house and back-of-house positions, and outline your hiring strategy, such as utilizing online job portals or collaborating with industry networks.

Emphasize your commitment to training and development programs to ensure a high-performing team. Demonstrating a well-structured management plan and a dedicated approach to building a skilled workforce will instill confidence in investors about your coffee shop’s operational efficiency.

Present Financial Projections and Funding Strategy

In addition to the above, provide a comprehensive outline of your funding strategy. Clearly state the specific amount of funding you are seeking and precisely how it will be allocated across different aspects of your coffee shop.

Provide a Risk Analysis

No business is without risks, and investors understand that. Be transparent and address potential risks associated with opening and operating a coffee shop. Identify industry-specific risks, such as fluctuating coffee prices, labor shortages, or changing consumer preferences. Present a mitigation plan for each risk, showcasing your ability to adapt and overcome challenges. Investors will appreciate your preparedness and risk management strategies.

Deliver a Compelling Presentation 

Q&a and closing.

Remember to deliver your presentation with confidence, engage your audience, and address any questions or concerns raised. With a well-prepared and engaging presentation, you can attract the support and resources needed to launch and thrive in the competitive coffee shop industry.

Frequently Asked Questions

Question: how important is a business plan presentation for a coffee shop.

Answer: A business plan presentation is crucial for a coffee shop as it showcases your vision, market analysis, unique selling points, and financial projections. It helps attract investors and secure funding for your venture.

Question: How can I make my coffee shop business plan presentation stand out?

Answer: Focus on presenting your unique selling points, emphasize your passion and commitment, use compelling visuals, deliver a confident and engaging pitch, and address potential risks and mitigation strategies.

Question: How should I handle the question-and-answer session during the presentation?

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Eventually, through lots of trial and error as well as perseverance and creativity I did find a way to not only survive but also thrive in the coffee/espresso industry even while those corporate coffee chains stayed put. During those years I learned to adapt and always faced new challenges. It was not always easy, however, in the end, I was the sole survivor independent coffee shop within a 10-mile radius of my location. Just two corporate coffee chains and I were left after that year. All told the corporate coffee chains took down over 15 small independent coffee shops and kiosks and I was the last one standing and thriving.

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• PowerPoint Templates

7 Free Coffee Shop Business Plan PowerPoint Templates for 2022

Are you looking for the best coffee shop business plan PowerPoint templates for your coffee business? Well, you’ve just landed on the right page.

In this article, we will share some of the best coffee shop business plan PowerPoint templates that you can use.

Note: We drank many cups of black coffee to make this collection happen.

Table of Contents

Write a business plan before you start a coffee business, best free coffee shop business plan ppt templates, premium coffee shop business plan powerpoint templates.

The coffee business is extremely profitable in theory, the gross profit margin for a cup of coffee is around 70 to 80%. This sounds great!

However, not every coffee shops are profitable. Coffee shops fail for many reasons, such as inappropriate store location (can’t sell a large volume of coffee to cover costs), poor management, bad employees and service, have too much debt.

Before you open a coffee shop, we suggest writing a business plan to:

• clear your mind, increase your chances of success
• raise funds from partners or investors

A good coffee shop business plan should contain these sections:

• Executive Summary. a brief description of your coffee business.
• Coffee shop or company description
• Market analysis. Describe your target market, calculate the size of the market, analyze competitors, and conduct feasibility studies.
• Operational Planning. Tell your audience how you run your coffee shop.
• Service or product line for your coffee shop.
• Financial Plan. Tell your audience how much it cost, and how do you manage and spend your money.
• Risks and countermeasures.

Note: the above is a general business plan for the coffee business, you need to create your own business plan based on your business model and audience.

Now let’s take a look at some of the best free coffee shop business plan PowerPoint templates you can use for a coffee startup.

Why free? For an entrepreneur, every piece of money is worth the money, there are many free presentation templates you can use, why not use a free PowerPoint template for your coffee shop?

1. Popic Café Company Business Plan PowerPoint and Google Slides Template

The Popic Café theme is an excellent presentation sample for the coffee company. This accessible PPT template contains 24 sophisticated coffee theme slides for toc, company overview, data presentation, awards, teams, some coffee-related images, and more.

With this free coffee business plan PowerPoint template, you’ll create an amazing business plan and have investors and partners jumping on board.

Free Download

2. Free Coffee PowerPoint Templates

This coffee PowerPoint templates are another excellent option for coffee shop business plan presentations. It comes with 48 unique infographic slides which allow you to clearly articulate your business plan.

Plus, this template is based on master slides and uses image placeholder, which means you can add pictures easily.

F ree Download

3. Cartoon Style Tea & Coffee Brand Marketing Plan Presentation Template

Tea & Coffee Brand MK Plan is designed specifically for tea or coffee brand. This clean and modern theme comes with a beautiful content layout, cute cartoon coffee icon pack, and clip arts.

In order to allow you to quickly create a marketing plan presentation, this template prepares many pre-build marketing slides: market share, Buyer personal profile, Buyer journey, Sales funnel, Competitors analysis, SWOT analysis, market goals, market strategy, Key action, Timeline, Budget, KPI overview, and more.

See also: Free Marketing Analysis Infographic Template

4. Free Multipurpose Coffee PowerPoint Template

This template is a multi-purpose PowerPoint theme suitable for coffee business-related presentations. Completed with animation and transition on every slide making it easy to edit even if you are a newbie in making a presentation slide.

Note:   All photographs or pictures used in the preview are not included, they are intended for illustration purposes only. If you need to add coffee pictures, you can download free pictures from unsplash .

5. But first, Coffee – PowerPoint Template

But first, Coffee PowerPoint Template is an elegant slides template.  It comes with 21 ready-made slide designs including infographics, mockups, maps, and more.

6. Coffee Shop Powerpoint Templates (26 Pages)

The Coffee Shop Powerpoint Template is a slide theme designed to help you quickly make a business plan PPT. It provides 26 amazing coffee theme slides, you can use it as a foundation to create your own.

7. myCoffee Presentation Template

myCoffee is designed for coffee-related presentations, comes with 16 modern and minimal slides, and can be used for coffee shop business plan presentations, coffee shop marketing plan slides, or any presentation related to coffee.

Download myCoffee Presentation Template

8. Free Coffee Shop Presentation Template

This Coffee Shop Presentation Template is a professional and attractive way to showcase your coffee shop business. It includes 36 unique slides such as welcome, services, prices, testimonials, menu, and food infographics.

Download Free Coffee Shop Presentation Template

1. BARCAFE – Coffee Shop PowerPoint Template

BARCAFE is a multipurpose coffee shop & barista Powerpoint template. This coffee PowerPoint template comes with 40+ unique slides with a coffee color background.

Download BARCAFE

2. Exprezzo Cafe PowerPoint Template

Exprezzo Cafe is a clean PowerPoint template for those who run a café, or simple restaurant business. It features 80 unique slides including café and coffee-related infographics, vectors, charts, and layouts.

Download Exprezzo Cafe

3. Aspresso – Coffe Shop PowerPoint Template

Aspresso is a beautiful PowerPoint template designed specifically for a coffee shop. It features 40 slides including about us, timeline, table, chart, pricing, team, and more.

Download Aspresso

We hope this article helped you find the best coffee shop business plan PowerPoint template and create a successful presentation for your business. You may also want to take a look at our free PowerPoint templates  to connect with your clients and audiences.

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How to Write a Cafe Business Plan (+ a Free Plan Outline)

July 12, 2024

Jul 12, 2024

17 min read.

If you’re thinking of starting a cafe or coffee shop, your first step is drafting a business plan. This may sound intimidating, but it doesn’t have to be. When you’re armed with the know-how you need, writing a business plan is actually pretty straightforward.

This article and detailed examples will show you how to create a cafe business plan step by step. We’ll also show you how Lark can help as you draft your business plan and optimize your cafe’s operations .

Explore how Lark has helped Journey Kaffe grow

What is a cafe business plan?

There are more than 38,400 coffee shops in the US, with a total market value of over $48 billion. But there’s room for even more — and each new one will need a business plan.

A cafe business plan is a strategic document that outlines your vision, goals, and roadmap for establishing and running a successful cafe. Its main purpose is to give you a structured approach to planning and decision-making.

Additionally, it serves as a guide for the business’s day-to-day operations and a reference point for measuring progress and making adjustments once you’re up and running.

Typically, a cafe business plan includes an executive summary, a market analysis, and detailed financial projections.

The executive summary offers a concise overview of your cafe concept, target market, and unique selling points (USPs).

The market analysis delves into industry trends, your competition, and customer demographics.

The financial projections include startup costs, revenue forecasts, and a break-even analysis.

If you’re seeking financing from investors or lenders, your business plan maps out the viability and potential profitability of your cafe business.

Discover how ZUS Coffee propelled growth with Lark

What should you include in your cafe business plan?

In this section, we’ll discuss the framework of a solid business plan.

Lark Docs is useful for creating your plan as well as any other important documents your restaurant will need to function. It gives you a central location to store everything securely. You can also easily share docs with stakeholders and collaborators.

Executive summary

Your plan document should start with an executive summary. Consider writing this last, when you’ve put all the other pieces in place.

In the executive summary, you’ll present a concise overview of your cafe business plan. It should provide key highlights and a snapshot of the business. Also, include the cafe's name, location, and mission statement.

Next, summarize your business concept, including its USPs and target market. Highlight important financial projections, such as expected revenue and profitability.

Briefly mention the cafe’s management team and their expertise, and outline the competition and your strategic advantages.

Conclude this section with a summary of your funding requirements and the purpose of the plan. This section should be informative and inspiring so that it encourages readers to delve deeper into the plan’s details.

Business description

Your business description should give readers a detailed overview of your business concept, mission, and USPs. This information is summarized in the executive summary, but it's laid out in detail in the business description.

To create an effective business description, start with a clear and concise mission statement that captures the essence of your cafe. Describe the type of cafe it’ll be, including the food and beverages you want to serve, the atmosphere you’re aiming for, and the target market.

Highlight what sets your cafe apart from its competitors, such as a unique menu, specialty coffees, exceptional customer service, or sustainable practices.

Here’s a helpful sequence for laying out your business description:

1. Mission statement: A brief and impactful statement that defines your cafe's purpose and values.

Example: “Our mission is to create a warm and inviting cafe space where customers can enjoy high-quality, ethically sourced coffee and freshly baked pastries while experiencing a sense of community and connection.”

2. Business concept: Describe the overall concept, including the cafe’s theme, design, and ambiance.

Example: “Urban Elegance Café offers a sophisticated yet cozy environment with a modern design, perfect for both business meetings and casual get-togethers.”

3. USPs: Highlight what makes your cafe unique, such as a focus on organic ingredients, locally sourced products, or innovative menu items.

Example: “We pride ourselves on using only organic, fair-trade coffee beans and locally sourced ingredients.”

4. Target market: Identify your primary customer base and explain why your cafe will appeal to them.

Example: “Our primary customers are young professionals and students who appreciate premium coffee and a comfortable space for working or socializing.”

5. Location: Mention the planned location and why you’ve chosen it to attract your target market.

Example: “Located in the heart of downtown, our cafe benefits from high foot traffic and accessibility. We’ll attract both office workers and local residents.”

6. Business objectives: Outline your short- and long-term business goals.

Example: “Our short-term goal is to establish a loyal customer base within the first six months, and our long-term goal is to expand to multiple locations within five years.”

A detailed business description like this provides a snapshot of your cafe's identity and strategic direction. It helps stakeholders quickly grasp what your business is about and why it’s worth investing in or supporting. Plus, it sets the stage for a logical and compelling narrative in the remainder of your business plan.

Demographics

The demographics section of a business plan includes an in-depth analysis of the target market or customer base.

In this section, include detailed information on the ages, genders, income levels, occupations, education, and lifestyle preferences of your potential customers.

Keeping these demographic factors in mind is important for tailoring your offerings, marketing strategies, and overall business approach to the needs and preferences of your target market.

To gather the right demographic information, start with market research. Use data from local government databases, industry reports, and market research firms. Websites like the US Census Bureau, Pew Research Center, and your local chamber of commerce can provide valuable insights.

Another way to collect demographic information is to conduct surveys, focus groups, and interviews with local residents. This will give you firsthand information about the location you’re looking at.

Here are some examples of how to use the information you collected:

1. Age and gender: If your target market is young professionals aged 25–35, you might find that this group frequents coffee shops for both work and socializing.

Fine-tune your menu to include trendy coffee drinks and offer amenities like free Wi-Fi and comfortable seating.

2. Income levels: Analyze the income levels of professionals at your planned location to set appropriate pricing. In a higher-income area, you might offer premium coffee blends and gourmet pastries. In a middle-income area, focus on affordability and value for money.

3. Occupation and lifestyle: If your cafe is near a business district, cater to office workers with quick-service options, lunch specials, and grab-and-go items.

If located near a university, offer student discounts, extended hours, and a study-friendly environment.

If your research shows a high percentage of health-conscious individuals in the area, incorporate healthier menu options, like vegan pastries and sugar-free creams and syrups.

4. Education: Higher education levels often correlate with a preference for specialty coffee and artisanal products. Use this information to create a menu that includes organic, fair-trade coffee and unique, high-quality baked goods.

If you thoroughly understand the demographics of your target market, you can make informed decisions that help you achieve customer satisfaction and drive business success.

SWOT analysis

A key element of any business plan is a SWOT analysis . This is a strategic planning tool for identifying and evaluating the strengths, weaknesses, opportunities, and threats related to a business. It’s used to assess the current situation of the business and develop strategies for growth and improvement.

More specifically, a SWOT analysis gives a comprehensive overview of the internal and external factors that can impact the business, which helps owners and managers make informed decisions.

A strength could be a particularly unique menu, and a weakness could be limited seating capacity.

Opportunities and threats are external factors, like market trends that favor a particular specialty coffee (an opportunity) or new competitors entering the market (a threat).

For example, a cafe might identify its prime downtown location as a strength but its limited parking as a weakness.

An opportunity could be changes in the coffee business, such as an increasing demand for organic coffee, while a threat might be the opening of a new coffee chain nearby.

By analyzing these factors, you’ll be prepared to play to the strengths of your cafe enterprise, address weaknesses, capitalize on opportunities, and find ways to lessen the impact of potential threats.

To visualize what a SWOT analysis looks like, here's a simple diagram of one for a cafe that caters to health-conscious customers:

Competition analysis

One of the most important considerations in opening a new business is whether it can hold its own against its competition and potentially outperform it. To figure this out, you need to do a competition analysis.

A competition analysis involves identifying and evaluating your potential competitors to understand their strengths, weaknesses, strategies, and market positioning. It’s critical if you plan to open a cafe since it provides insights into the competitive landscape and helps you develop strategies to differentiate your business and capture the market share you’re hoping for.

Specifically, conducting a competition analysis helps you:

Identify market gaps: Discover unmet needs or underserved niches that your cafe can target.

Benchmark performance : Understand industry standards and set realistic benchmarks for your business.

Refine your USPs: Clearly define what makes your cafe stand out from the competition.

Develop effective strategies: Craft marketing, pricing, and operational strategies that capitalize on your competitors' weaknesses and leverage your strengths.

How to conduct a competition analysis

Follow these steps for a solid competition analysis:

Identify your competitors: Start by pinpointing both direct competitors (other cafes) and indirect competitors (bakeries, food trucks) near your intended location. Use online searches, local directories, and social media to compile a comprehensive list.

Analyze key competitors: Visit your competitors’ locations, review their menus, and observe their customer service. Take note of their pricing info, promotional strategies, and customer reviews. Analyze their online presence, including their websites and social media profiles, to understand their brand positioning and customer engagement.

Do a SWOT analysis: Perform a SWOT analysis for each key competitor. Identify their strengths (e.g., strong brand loyalty or a prime location), weaknesses (e.g., a limited menu or poor customer service), opportunities (e.g., a growing demand for specialty coffee), and threats (e.g., new entrants or changing consumer preferences).

Evaluate market positioning: Determine where your competitors stand in terms of market positioning. Are they targeting budget-conscious customers or premium coffee lovers? Knowing this information will help you position your cafe appropriately.

Suppose you plan to open a cafe in a busy downtown area. Your primary competitors include a well-established chain with a strong brand presence and a local boutique cafe known for its artisan pastries.

Upon analyzing these competitors, you find that the chain offers quick service but lacks a cozy atmosphere, while the boutique cafe has a loyal following but higher prices.

Making use of these strengths and weaknesses, you could position your cafe to offer a comfortable, inviting space with competitive pricing and a focus on high-quality, locally sourced products to fill the gap between quick service and premium offerings.

So, by conducting a thorough competition analysis, you can strategically position your cafe to attract customers and thrive in a competitive market.

Costs and revenue forecasting

One of the first questions when opening a new business is: Will it generate a profit ?

Cost and revenue forecasting involves predicting future expenses and income to determine the financial viability of your cafe. This process is essential for financial planning, securing outside financing, allocating resources wisely, and managing cash flow effectively.

This detailed analysis provides potential investors with a clear picture of your cafe’s financial potential. It also identifies potential financial challenges and helps you identify proactive countermeasures.

How to conduct cost and revenue forecasting

Build this section around the following three points:

Identify costs: List all startup costs (e.g., equipment, renovations, and licenses) and ongoing operational expenses (e.g., rent, utilities, salaries, ingredients, and supplies). Group them into fixed and variable costs.

Estimate revenue: Project your monthly sales based on expected customer volume, average transaction value, and menu pricing. Consider peak and off-peak periods, as well.

Create projections: Use the identified costs and estimated revenue to create monthly and annual financial projections. Include best-case, worst-case, and most likely scenarios to account for uncertainties.

Suppose your estimated monthly costs are $15,000 (fixed costs: $11,000 for rent and salaries; variable costs: $4,000 for ingredients and utilities).

If you expect to serve 3,000 customers per month with an average transaction of $7, your projected monthly revenue would be $21,000.

Subtracting your costs from your revenue, you forecast a monthly profit of $6,000. This basic forecast helps you understand your break-even point and profitability.

By conducting cost and revenue forecasting, you ensure that your cafe is financially prepared for both challenges and growth opportunities.

To track inventory and sales details in your bookkeeping once your cafe is up and running, take a look at Lark Base . It easily connects with your POS system to give you insights into your cafe’s performance. You’ll see at a glance which drinks and foods sell and which don’t, helping you monitor the success of your menu.

If you’d like some help with staying on top of your inventory and revenue stream, also check out Lark’s helpful inventory and revenue tracking system.

If you’re selling online, too, software like Larksuite paired with a good POS like Shopify can help your ecommerce run very smoothly. Lark has a built-in Shopify integration, making it even easier to keep your data in sync.

Staff and management

Your cafe business plan should also detail the projected staffing structure and management roles in the organization.

Include a staffing plan that outlines the number of employees needed, their roles (e.g., baristas, kitchen staff, and waitstaff), and any required qualifications or experience.

Describe management structure and skills and highlight key positions such as general manager, head chef, and floor supervisor, as well as their responsibilities. Include recruitment and training plans for your future staff, too.

Finally, outline employee policies when it comes to compensation, benefits, and scheduling.

Legal information

Your cafe business plan should include a detailed overview of any necessary legal requirements as well. This includes business licenses and permits, such as a general business license, health department permits, food handler permits, and possibly a liquor license if you plan to serve alcohol.

Also, describe compliance with local zoning laws and building codes as needed.

Include information on any required inspections and safety regulations, as well as an overview of insurance coverage, such as liability and property insurance.

Clearly identifying these legal requirements ensures that your cafe operates within the law and you avoid potential legal issues.

Marketing plan

In addition to the above sections, you could add a summary of your marketing plan, which describes the avenues you will use to reach potential customers.

This could include a website, print ads, sidewalk advertising, online ads, social media, frequent visitor discounts or rewards, special promotions , or building a mailing list.

However, a marketing strategy is typically more comprehensive than what’s included in a business plan, so it's good practice to draft a detailed marketing plan as a supplement to your business plan.

Use Lark’s restaurant sales guide for smooth cafe operations

Coffee shop business plan example: Green Elephant Cafe

Still not sure how to get started with your plan? Take a look at our cafe business plan example for a hypothetical establishment called the Green Elephant Cafe.

Green Elephant Cafe - Business Plan

The Green Elephant Cafe, located in a bustling downtown area, will provide a vibrant, eco-friendly space for locals, office workers, and tourists.

Our mission is to offer high-quality, ethically sourced coffee and organic pastries while promoting sustainability.

With a prime location and exceptional customer service, we project a monthly revenue of $20,000 with a profit margin of 10%.

Our experienced management team will guarantee operational excellence. We seek $100,000 in funding for startup costs and initial operations.

The Green Elephant Cafe is a modern, eco-conscious cafe that combines a cozy atmosphere with a focus on sustainability. We offer a diverse menu featuring organic, fair-trade coffees, teas, and freshly baked pastries.

Our cafe provides a welcoming environment with free Wi-Fi, comfortable seating, and a commitment to reducing our ecological footprint through sustainable practices.

Our target market includes young professionals, office workers, and tourists.

The downtown location is home to numerous office buildings, so we will attract a steady flow of employees looking for quality coffee and a relaxing space.

The area is also a popular tourist destination, which will give us a diversified customer base.

Our focus on sustainability appeals to environmentally-conscious individuals and health-conscious consumers.

Strengths : Prime downtown location, unique eco-friendly concept, high-quality products, and experienced management team.

Weaknesses : Higher costs for sustainable products, reliance on foot traffic, and initial significant marketing expenses.

Opportunities : Growing demand for organic and fair-trade products, the potential to expand to new locations, and potential partnerships with local businesses.

Threats : Competition from established cafes, economic downturns that affect discretionary spending, and fluctuations in ingredient costs.

The Green Elephant Cafe faces competition from both large coffee chains and local boutique cafes.

Our key competitors include a well-known national chain located nearby and a local artisan cafe famous for its pastries. The national chain offers convenience and brand recognition, while the local cafe excels in specialty baked goods.

The Green Elephant Cafe differentiates itself through its strong commitment to sustainability, organic offerings, and unique, relaxing atmosphere.

Cost and revenue forecasting

Initial startup costs, including leasehold improvements, equipment, initial inventory, and marketing, are an estimated $100,000.

Monthly operating expenses covering rent, utilities, salaries, and supplies are projected at $15,000.

With an anticipated monthly revenue of $20,000, we forecast a monthly profit of $5,000, breaking even within the first six months.

The Green Elephant Cafe will employ a dedicated team of baristas, kitchen staff, and servers.

Our management team includes a general manager with over 10 years of experience in the cafe industry and a head barista with a strong background in specialty coffee. For the first three years of operation, we’ll outsource accounting to a local firm.

Staff training will focus on exceptional customer service and sustainability practices.

We will obtain all necessary business licenses and permits, including a general business license, a signage permit, health department permits, and food handler certifications.

Compliance with local zoning laws and health regulations will be strictly maintained. We will also secure comprehensive liability and property insurance to protect our business and our customers.

In addition to our website, we will market with local print ads and engage in extensive email marketing.

Check out Lark’s detailed restaurant opening checklist

Cafe business plan outline for your use

Now that you understand the key components of a cafe or coffee shop business plan, here’s a blank template you can use to compose your own:

Explore Lark’s detailed guide on restaurant marketing

Common cafe business plan FAQs

Let’s take a look at some common questions asked about cafe business plans:

How profitable is owning a cafe?

Owning a cafe can be profitable if you manage costs effectively and attract a steady stream of customers.

Profit margins in the cafe industry typically range from 5% to 15%, depending on factors such as location, menu pricing, and operational efficiency.

To maximize profitability, focus on high-margin items like specialty drinks and pastries, manage labor costs, and build a loyal customer base through excellent service and marketing.

What should be included in a business plan for a small cafe?

Your business plan should include an executive summary, a market analysis, and detailed financial projections.

Outline your cafe's concept, target market, and USPs.

Financial projections should include startup costs, revenue forecasts, and a break-even analysis.

Also, include an operational plan that details daily operations, staffing requirements, and supplier relationships.

What are some things I should know before opening a coffee shop?

Before opening a coffee shop:

Think about the importance of location since foot traffic and accessibility are crucial for success.

Familiarize yourself with local regulations and licensing requirements.

Develop a deep understanding of your target customers and their preferences.

Identify the USP that sets you apart from the competition.

Be prepared for the demanding nature of the business, including long hours and the need for consistent quality and customer service.

How do you calculate profits for a cafe business plan?

To calculate profits for your cafe business plan, subtract your total expenses from your total revenue.

Start by estimating your monthly revenue based on your expected sales volume and average transaction value. Then, calculate fixed costs, such as rent, utilities, and salaries, as well as variable costs, like ingredients and supplies.

Include other expenses, like marketing, maintenance, and equipment depreciation.

Your profit is the remaining amount after you’ve deducted all expenses from your total revenue.

Find out how Lark and Mama Lou’s created restaurant success

Let Lark help you run a profitable cafe or coffee shop

We hope our detailed business plan descriptions and examples have given you everything you need to get going on your cafe business plan.

When you’re getting ready to launch your new cafe, Lark can help.

At Lark, we have extensive experience helping food and beverage businesses flourish . Our state-of-the-art project and workflow management solutions, intuitive form builder , attendance management software, built-in communication apps, and food and beverage templates will make managing your establishment a breeze.

To learn more, try Lark for free .

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Coffee Shop Business Plan

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Black, Americano, Cappuccino, Latte, Macchiato, Irish… you know what we’re talking about, right? To start their day, to taste and smell the nice aroma, to have a cute date or even to study with. Coffee is just not coffee anymore, it’s an amazing drink and much more. That’s why your business plan of running a coffee shop is so special! And you know what would make it more special? Presenting your idea with a beautiful and elegant template! The professional design with the dark background and soft color touches will give your presentation a really modern and cool vibe. Write down all the relevant information about your business plan and sell your idea in a sophisticated way!

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What are the key components to include in a book cafe business plan PowerPoint presentation?

The key components to include in a book cafe business plan PowerPoint presentation are a comprehensive executive summary, a detailed market analysis, a clear description of your target audience, a thorough competitive analysis, a well-defined marketing and sales strategy, a comprehensive financial plan, and a compelling visual design that aligns with your brand identity. Including these components will help you effectively communicate your business plan and attract potential investors or partners.

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Coffee Shop Business Plan PowerPoint Template

Download our Coffee Shop Business Plan PowerPoint Template slide deck for presenting your coffee business idea with engaging visuals and graphical elements. Sharing and getting the business idea appreciated by teams and investors is very important for every startup. However, it is not easy to create a professional yet interactive presentation that can win the attention of the attendees. So, we have designed this 100% editable coffee shop business plan template for PowerPoint for our users to create investors’ pitches, introductions, or idea-sharing presentations for the team meetings. All slides are compatible with PowerPoint, Google Slides, and Keynote. Users can insert their discussion points using the provided text boxes on each slide. 

This Coffee Shop Business Plan PowerPoint Template begins with a title slide showing a coffee shop attendant holding a ‘we are open card’ in her hand. The theme of this PPT template primarily has dark brown shades to indicate the association with coffee. The human illustrations have proper dressing like a real coffee shop staff. After the title slide, the next is the slide showing the coffee shop building with a dome-like structure in a brown shade. The following slides carry vector illustrations of coffee shop attendants (male & female), coffee-making machines, coffee mugs, satisfied customers, and coffee shop bartenders. These slides can help discuss various aspects of the coffee shop business. For instance, users can showcase the five-star services provided at the coffee shop. This coffee shop business template also provides diagram slides like horizontal arrow figures with milestones, performance charts, data-driven area plots, and column charts for showing the research statistics. 

So, entrepreneurs and business teams can create impressive business plans for coffee shops using this slide deck. In addition, the slides can be re-purposed for coffee shop-related discussions, and the visuals can be copied to other slides. Grab this engaging template and try preparing your business idea presentations now!

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Top 10 Cafe Business Plan PowerPoint Presentation Templates in 2024

Introducing our fully editable and customizable Cafe Business Plan PowerPoint presentation, designed to empower aspiring cafe owners and entrepreneurs with a comprehensive framework for success. This meticulously crafted template provides an in-depth overview of essential components, including market analysis, financial projections, marketing strategies, and operational plans. Each slide is thoughtfully designed to facilitate clear communication of your vision, allowing you to present your ideas confidently to investors, partners, or stakeholders.Use cases for this Cafe Business Plan presentation are vast and varied. Whether you're launching a cozy neighborhood cafe, a trendy coffee shop, or a specialty tea house, this template serves as a valuable tool in your planning process. It is perfect for showcasing your business concept in pitch meetings, guiding discussions with potential investors, or training new staff on operational goals and strategies. Additionally, the customizable nature of the slides allows you to tailor the content to reflect your unique brand identity and market positioning. With our Cafe Business Plan PowerPoint, you can streamline your planning efforts, effectively communicate your objectives, and set the stage for a thriving cafe business. Start your journey to success today!

Cafe Business Plan Pdf Word Document

Starting a business, such as a cafe, may appear simple, but the truth is that if you want to avoid stress, you must make the necessary preparations to ensure that it will withstand the test of time. Therefore, our team has crafted this Cafe Business Plan word document to provide detailed insight into the coffee industry. It lists all the essential elements, including market research, industry trends, growth/revenue drivers, target market, competitive landscape, etc. In addition, the document also includes porter’s framework and its impact on the coffee industry, market gap, opportunities, go-to marketing strategy, sales funnel, etc. Entity details, executive summary, products and services, mission and vision, exit strategy, etc., are also covered in this business plan. Furthermore, to give users an insight into the financial aspect, the coffee shop business plan also portrays a financial summary section in which a detailed 5-year analysis has been executed considering the market scenarios. At last, it covers the revenue model, profit and loss statement, cash flow statement, break-even analysis, DCF valuation, balance sheet, etc. Download this 100% editable business plan word document and get access to our highly researched and skillfully designed product.

Cafe Business Plan Including Industry Analysis, Market Sizing, service segmentation, Market Trends, Major Challenges, SWOT Analysis, Financial Projections, Competitive Analysis, Competitive Analysis with attributes and Market Forecasts (2022-2030) PDF Word Document Report

Cafe Business Plan Powerpoint Presentation Slides

You can survive and sail through cut-throat competition if you have the right skills and products at hand. If a business plan is on your upcoming agenda, then it will not be wise of you to proceed in absence of our well-designed Cafe Business Plan Powerpoint Presentation Slides document. Our business plan word document swears by in-depth detailing and thus answers every question that may hit you or your audience at any point of time. What's more, are the multi-fold benefits that our word document offers. Made up of high-resolution graphics, this document does not hamper when projected on a wide screen. Being pre-designed and thoroughly editable this ready-made business plan saves a lot of the presenter’s time and efforts which otherwise get wasted in designing the business plan from scratch. We make our business plan word documents available to you keeping in mind the competitive edge. Join your hands with us now

Starting a business, such as a coffee shop, may appear to be simple, but the truth is that if you want to avoid stress, you must make the necessary preparations to ensure that it will withstand the test of time. Therefore, our team has crafted this Cafe Business Plan PPT to provide you with detailed insight into the coffee industry. It lists all the essential elements, including market research, industry trends, growth or revenue drivers, target market, competitive landscape, etc. In addition to it, the document also includes porters framework and its impact on the coffee industry, market gap, and opportunities, go-to marketing strategy, sales funnel, etc. Entity details, executive summary, products and services, mission and vision, exit strategy, etc., are also covered in this business plan. Furthermore, to give users an insight into the financial aspect, the coffee shop business plan also portrays a financial summary section in which a detailed 5-year analysis has been executed considering the market scenarios. It covers the revenue model, profit and loss statement, cash flow statement, break-even analysis, DCF valuation, balance sheet, etc. Download this 100 percent editable presentation and get access to our highly researched and skillfully designed product.

• Coffee Industry
• Coffee And Snack Shop
• Cafe Industry

Business plan for opening a cafe powerpoint presentation slides

Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this Business Plan For Opening A Cafe Powerpoint Presentation Slides is the best tool you can utilize. Personalize its content and graphics to make it unique and thought provoking. All the fifty five slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.

Our Business Plan For Opening A Cafe Powerpoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro.

• Business Plan For Opening A Cafe

Small Restaurant Business Scenario Analysis A Detailed Understanding Of Profit Under Different BP SS

This slide represents the different scenarios for deriving final annual profit after tax based on best case, nominal case and worst case. Deliver an outstanding presentation on the topic using this Small Restaurant Business Scenario Analysis A Detailed Understanding Of Profit Under Different BP SS. Dispense information and present a thorough explanation of Scenarios For Deriving, Nominal Case And Worst Case, Scenario Analysis, Fast Food Business using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide represents the different scenarios for deriving final annual profit after tax based on best case, nominal case and worst case.

• Scenarios For Deriving
• Nominal Case And Worst Case
• scenario analysis
• Fast Food Business

1 page business plan for opening a cafe presentation report infographic ppt pdf document

Here we present 1 Page Business Plan For Opening A Cafe Presentation Report Infographic PPT PDF Document one pager PowerPoint template. Every business has some goals and targets that needs to be achieved. And, making a accurate business plan is a pre requisite for achieving the end goals and targets. Small coffee shop owners can employ this professionally designed one pager PowerPoint template. Present your cafe by inserting the images of your cafe and adding the name and logo of your cafe. This one pager template will let you guide your employees and other staff members how you need to prioritize your tasks and goals. This one pager also gives you enough space to jot down the strategies framed to reach those set targets. It sums up all the necessary information on a single page that any shop owner would require to present. You can move all the elements in the slide to make it as per your convenience and can transform it in JPEG, JPG, PNG and PDF file. Grab this 1 Page Business Plan For Opening A Cafe Presentation Report Infographic PPT PDF Document one pager template now.

Our 1 Page Business Plan For Opening A Cafe Presentation Report Infographic PPT PDF Document are explicit and effective. They combine clarity and concise expression.

Bakery Cafe Business Plan Powerpoint Presentation Slides

You can survive and sail through cut throat competition if you have the right skills and products at hand. If a business plan is on your upcoming agenda, then it will not be wise of you to proceed in absence of our well designed Bakery Cafe Business Plan Powerpoint Presentation Slides Our PowerPoint presentation swears by in depth detailing and thus answers every question that may hit you or your audience at any point of time. Whats more, are the multi fold benefits that our PowerPoint offers. Made up of high resolution graphics, this PPT does not hamper when projected on a wide screen. Being pre designed and thoroughly editable this ready made business plan saves a lot of the presenters time and efforts which otherwise get wasted in designing the business plan from scratch. We make our business plan PowerPoint presentation available to you keeping in mind the competitive edge. Join your hands with us now.

Developing a Bakery Cafe Business Plan aims to thoroughly examine the global bakery industry, covering aspects such as market size, trends, growth prospects, critical success factors, and key challenges. This PowerPoint presentation offers a comprehensive overview, starting with an executive summary, mission statement, vision, goals, and a summary of initial expenses. It goes on to include an analysis of market gaps, outlining the range of products that the bakery startup will offer. The Bakery SWOT presentation also provides vital statistics related to the U.S. bakery industry, as well as information about the target market and customer personas, incorporating TAM Total Addressable Market, SAM Serviceable Addressable Market, and SOM Serviceable Obtainable Market analysis. It highlights a comparison of major players in the bakery industry based on attributes, along with a SWOT analysis and the application of Porters five forces model. Furthermore, the Bakery Marketing Plan PowerPoint outlines a marketing plan that covers sales, distribution, and promotional strategies aimed at establishing the businesss credibility. It also addresses pricing strategies and the customer journey. The operational and financial plans are an integral part of the presentation, encompassing financial assumptions, revenue generation models, break even analysis, profit and loss statements, cash flow statements, balance sheets, scenario analyses, and discounted cash flow assessments. To conclude, the Bakery Industry Strategies PowerPoint offers a management summary, exit strategies, and a list of key abbreviations relevant to the bakery business. Get access now.

• Bakehouse Business Plan
• Bakeshop Business Plan
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• Bakery Industry Analysis
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Restaurant cafe business idea powerpoint presentation slides

Enthrall your audience with this Restaurant Cafe Business Idea Powerpoint Presentation Slides. Increase your presentation threshold by deploying this well crafted template. It acts as a great communication tool due to its well researched content. It also contains stylized icons, graphics, visuals etc, which make it an immediate attention grabber. Comprising fifty four slides, this complete deck is all you need to get noticed. All the slides and their content can be altered to suit your unique business setting. Not only that, other components and graphics can also be modified to add personal touches to this prefabricated set.

A thriving cafe house requires three elements to turn visitors into regulars selection, quality, and seasonality by keeping the markets most popular products. Planning these stages on an excellent start asks you to answer a few questions such as how costs will be funded, how much money you expect to make, etc. Check out our efficiently designed Restaurant Café Business Idea template that focuses on giving something that makes you unique and taking advantage of seasonal phenomena. The purpose of this is to serve you knowledge of maintaining a high level of food and service quality and let you achieve maximum customer base in the first 2 yrs. Businesses can showcase their executive summary, challenges, solutions, USPs, financial projections, and more to meet specific customer expectations. Using tables, charts, and infographics, one can even display their start-up summary with statistics and team details. The restaurant business plan template guides firms to mention the key takeaways that not just help them in presenting service sourcing but, at the same time, ask them to exhibit their location in the world map with proper restaurant layout and design. Talk to our expert team for all your queries and customize this 100 percent editable template with our research analysts based on specific needs. Book a free demo.

• Restaurant Cafe Business Idea

One Pager Cafe Opening Business Plan Presentation Report Infographic PPT PDF Document

A business plan is a document that defines in detail a companys objectives and how it plans to achieve its goals. Grab our competent One pager cafe opening business plan which involves details such as cafe name, logo, founder, vision and mission statement, business overview, industry analysis, and marketing plan for efficient results. Get access now.

This document titled One Pager Cafe Opening Business Plan Presentation Report Infographic PPT PDF Document is an A4 size template designed in Powerpoint and is 100 percent editable. It displays the details in a crisp clear and digestible format while also being visually appealing. With this document you will be able to provide a comprehensive view to your audience with minimal effort. One Pager Cafe Opening Business Plan Presentation Report Infographic PPT PDF Document will save you precious time and help you communicate your message with your viewers.

Cafe bistro coffeehouse business plan one pager presentation report infographic ppt pdf document

Here we present Cafe Bistro Coffeehouse Business Plan One Pager Presentation Report Infographic PPT PDF Document one pager PowerPoint template. Every business has some goals and targets that needs to be achieved. And, making a accurate business plan is a pre requisite for achieving the end goals and targets. Small coffee shop owners can employ this professionally designed one pager PowerPoint template. Present your cafe by inserting the images of your cafe and adding the name and logo of your cafe. This one pager template will let you guide your employees and other staff members how you need to prioritize your tasks and goals. This one pager also gives you enough space to jot down the strategies framed to reach those set targets. It sums up all the necessary information on a single page that any shop owner would require to present. You can move all the elements in the slide to make it as per your convenience and can transform it in JPEG, JPG, PNG and PDF file. Grab this Cafe Bistro Coffeehouse Business Plan One Pager Presentation Report Infographic PPT PDF Document one pager template now.

Our Cafe Bistro Coffeehouse Business Plan One Pager Presentation Report Infographic PPT PDF Document are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro.

Food Business Plan A4 Pdf Word Document

In the ever competitive food industry, its imperative to keep up with ever changing food and food related trends. Henceforth, to survive, the companies must be more proactive in meeting the new market demands and prepare a B Plan before taking things forward. Grab our competently designed Food Business Plan PDF Word Document that covers details for market research, statistics, and secular growth trends in the food business. The food industry B Plan PDF displays information for the entity, target market, company summary, products and services offered, mission and vision, market gap, etc. Furthermore, the food industry plan presents market opportunities, industry analysis for the US food market, fast food market, organic food, mobile food, frozen food, packaged food, etc. The business plan Word Document for the food industry even exhibits industry highlights showcasing tech trends, customer loyalty experience, and industry restraints illustrating details for entry barriers. Moreover, the template shows facts on the US food industry, Porters five forces analysis, competitive analysis, go to market strategy details, exit strategy, etc. The efficient Word Document template even displays information regarding financial summary by highlighting the revenue model, economic impact, profit and loss statement, break even analysis, etc. Download the food industry B plan PDF now.

Food Business Plan Including Market Size, Product Segmentation Food market, Global food Business Statistics, Food Market Key Business Growth etc., Distribution Channel Physical Stores and online delivery, Market Trends, Major Challenges, Financial Highlights, SWOT Analysis, Target Segmentation, Major Players with Attributes Comparison and Growth Forecast 2021 to 2030 Pdf Word Document Report.

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• Entrepreneurship

30 Coffee Shop PowerPoint PPT Templates: PPT Ideas to Energize Presentations 2024

Do you own a coffee shop? Are you presenting business ideas to potential investors? Coffee shop presentation templates are perfect for presenting business plans. Or, if you want to add a sense of energy to your presentation.

Having a professional cafe PPT, Keynote, or Google Slides template when making business presentations is essential. It's crucial to make a good impression.

There are quite a few high quality business cafe presentation templates on Envato Elements. A first-rate coffee shop concept presentation template saves you time. Not to mention, you'll end up with a more professional result.

Best Coffee Shop Presentation Templates on Envato Elements (With Unlimited Use)

Envato Elements has thousands of logos, graphics, presentation templates , and other templates. All you need to do is pay a low monthly fee to get unlimited use of the available templates.

When you're preparing to give your presentation in 2024, you need all the help you can get to save time and impress the audience. A professionally designed coffee-themed template will save you hours of design work.  

Top Coffee Presentation Templates

These ready-to-use, coffee shop templates for PowerPoint have unique coffee presentation slide designs. They also have great visuals. Use the pre-built coffee slides to showcase the concepts in your coffee shop presentation.

You don't need to get a free coffee template for PowerPoint or other presentation software. Use a premium cafe presentation template from Envato Elements instead. Premium cafe PowerPoint templates are professionally designed and up to date with the latest features. Most of the free coffee shop PowerPoint template don't offer many of these benefits.

Just add your business ideas and key data to these already visually impactful business slides. Quickly prep your presentation and you’re ready to go.  

30 Top Coffee Shop Templates for PowerPoint, Google Slides & Keynote From Envato Elements

Here's a hand-picked list of the best premium coffee shop PowerPoint, Google Slides and Keynote presentations in 2024:

1. Pivala - Coffee Shop PowerPoint Presentation Template

Pivala is a template PPT for a coffee shop that blends professional looks with warm style. It uses a beautiful color scheme that you can edit in a matter of clicks. This download comes with 40 slides that can be used for a coffee shop PowerPoint presentation.

2. Coffee Time - Cafe PowerPoint Template

Coffee Time is a modern-looking professional coffee template . Use this multipurpose presentation cafe PowerPoint template for business purposes or personal needs. Here are some key features of this coffee shop PowerPoint presentation template: 

• five color schemes to choose from
• drag and drop images into place
• over 150 total coffee presentation slides
• resizable and editable graphics
• animated slides

3. Coffee Time - Cafe PowerPoint Template

Coffee Time is a colorful and versatile coffee shop PowerPoint template. This presentation template contains charts, diagrams, and tables.

Recolor and move objects in the coffee business plan PPT template. Or drag and drop images into the place holder to add images to the slide. There are a total of 32 slides in this template PPT for a coffee shop.

4. Caffeine - PPT Coffee Shop Template

Caffeine is a PPT coffee shop template with a coffee background. This abstract modern template has thirty different slides. There are three pre-made color schemes to choose from. 

Along with the pre-made color schemes, there's a dark and light version of the coffee presentation slides. The Caffeine PPT coffee shop template also comes with a portfolio page. With it, you can showcase some of your coffee business’s unique drinks.

5. Soffee - Coffee Shop PowerPoint Template

The Soffee Cafe Presentation Template is completely flexible and versatile. Use it to drive your business or personal ventures. Here are a few of its features:

• 40 Master Slide layouts
• 16:9 wide screen ratio
• drag and drop editing

It's one coffee shop PowerPoint presentation template you'll should download today!

6. Phikhan - Cafe Presentation Template (Keynote)

Minimal design in a Keynote presentation doesn't come much better than Phikhan. This cafe presentation template has 30 unique coffee presentation slides for your ideas. Use the full HD template to add your coffee shop's personal touch.

7. Coffholic - Google Slides Theme for Your Cafe Presentation Ideas

Minimal design can be bold design too. Take Coffholic for instance. This coffee theme for Google Slides features attractive typography and a smooth visual flow. Use the 50 unique slides included here for branding, sales, proposals, and to share your cafe presentation ideas. It makes for a nice coffee shop concept presentation.

8. Kalin - Presentation Cafe Template (Keynote)

Watch how Kalin's coffee presentation slides let your ideas take shape with photos. This presentation cafe Keynote template is showing product and location with unique imagery. Just drag and drop your images into the specially designed shapes for a fun look.

9. STATION COFFEE - Coffee Shop Presentation (Google Slides)

Station Coffee is another image-focused coffee shop presentation template. This coffee theme for Google Slides lets you drag and drop your photos. You can also edit the included infographics. It's a useful addition for proposals and marketing purposes.

10. Kohi - Coffee Shop Concept Presentation Template (Keynote)

Do you want to present in style? Then have a look at this modern coffee shop concept presentation. Kohi uses modern fonts and design trends to draw in viewers. Its use of white space makes these coffee presentation slides look especially clean stylish. 

11. Gayo - Coffee Presentation Ideas Template (Keynote)

Gayo is a creative and straightforward Keynote coffee shop template. It can be easily edited. It's an excellent way to show off any professional pictures you've got. Here are some highlights of this template for cafes and coffee shops:

• 36 total slides
• widescreen format

Use the professional coffee shop template for a variety of purposes. Whether you're a café, coffee shop, or sell coffee beans, Gayo is a better option than a coffee shop PowerPoint template free download.

12. Coffeetaria - Cafe Presentation Template (Keynote)

This blackboard coffee presentation template gives a sense of a modern and hipster coffee shop. Present your new coffee presentation ideas with these specs:

• 600 total slides
• premade colors theme (brown, gold, purple, pink, teal)
• widescreen & standard
• dark and light backgrounds

Now, who wouldn't want this cafe presentation template?

13. Quincy - Coffee Shop PowerPoint Presentation Template

Do you own or are working on a modern, clean, and quirky coffee shop? If that's the case, this is the coffee shop PowerPoint presentation for you! Make a lasting impression on your audience thanks to these characteristics:

• 35 unique creative slides
• graphics like diagrams, tables, and charts
• highly and easily editable content

14. Cafe PowerPoint Presentation Template

The exciting shapes, layouts, and overall design will get your audience excited about your coffee presentation, too. See what you'll get if you download this awesome PPT template:

• 5 light & dark template versions
• 400 total slides
• fully editable content

With these features and fabulous cafe PowerPoint presentation design, the world is your oyster!

15. Coffee Shop - Template PPT for Coffee Shops

This coffee shop PPT template is perfect for a business that's ahead of the times. Aside from the fantastically clean and modern design, you'll get these features:

• 150+ total slides
• 30 slides for each template
• section break slides
• pixel-perfect illustrations
• gallery and portfolio slides

Get this template PPT for coffee shops right away and make it your own!

16. Cofea - Cafe Presentation Template

The circular shapes, color-blocking, and out-of-the-box layout will engage your audience and get them going like a cup of coffee! Not only is this cafe presentation template aesthetically pleasing, but it also comes with:

• 30+ total slides
• 3 file formats (PPTX, KEY, and Google Slides PPTX)
• based on Master Slides
• aspect ratio 16:9

17. LAVENTO - Coffee Shop PPT Template

Keep your audience awake and focused on your cafe presentation with this premium template. This Coffee Shop PPT Template is the gift that keeps on giving:

• 30 modern, creative, unique slides
• 5 color schemes
• 16:9 wide screen
• dully and easily editable
• total 150 slides

18. Coffee Shop - Cafe PPT Template

You don't have to choose between a dark or vibrant coffee shop presentation template. Get the perfect balance with the Coffee Shop PPT Template. Download it and experience some of its full potential:

• widescreen aspect ratio (16:9)
• master page layouts
• PPT and PPTX files

19. Coffee Time - Presentation Cafe Template (Keynote)

This next Keynote presentation cafe template is like having a delicious cup of hot coffee. It's smooth, energizing, and soothing at the same time. Grab it now to find out more about its incredible features:

• 5 color variations
• handcrafted infographics

And there's plenty more where these came from!

20. Modern Black Tan Business - for Your Coffee Presentation Ideas

For an edgier take on the cafe presentation template, try this cafe presentation design. It'll grab your audience's attention with help of these specs:

• unique layout slides
• 25 unique slides
• bonus authentic 400+ icon by Lage-Day Studio
• editable infographics

But that's not all! Download this template for your coffee presentation ideas and see for yourself!

21. Kofitie - Coffee Shop Concept Presentation Template (Keynote)

Catching your audience's eyes won't be a challenge with the Kofitie coffee shop presentation template. Learn more about what comes with it:

• 36 Master Slide layouts
• unique mockup devices
• detail-oriented design
• free support

You won't be able to get as many features with a free version of this coffee shop concept presentation template!

22. Coffee Time - Presentation for Cafes (Google Slides)

Take your coffee shop presentation to new levels of sophistication with the Coffee Time - Presentation for Cafes Template in Google Slide. But this is more than just a pretty face:

23. Ohaina - Coffee Shop Presentation Template (Google Slides)

The Ohaina Coffee Presentation Template has everything you'll need and more to produce an energetic coffee shop presentation. Simply check these out:

• easy customization
• drag and drop images
• vector-based icons

24. Labffe - Cafe Presentation Ideas Template (Google Slides)

A clear message is an effective message. The cleanliness of this Google Slides Template puts your information front and center. Want to know how? Just look through this list of amazing features:

• picture placeholders
• professionally designed slides
• typography and usability-focus

It'll nicely fit all of your cafe presentation ideas!

25. Florence D Coffee - PPT Coffee Shop Template

Florence D Coffee is another beautiful way to share your cafe presentation ideas. Don't sleep on these unbeatable specs:

• 30 unique and creative slides
• 16x9 full HD format (1920x1080px)
• easily editable colors, styles and shapes
• PowerPoint file

You'll be the belle of the ball with this PPT coffee shop template!

26. Beje - Cafe PowerPoint Presentation Template

You can stop your search for the perfect PPT coffee shop template. Beje is here. Create an effective and visually interesting cafe presentation idea with these:

• 20 unique custom slides
• drag-and-drop images
• fully editable elements
• clean theme version

Get it now and start working on your PPT coffee shop presentation!

27. Great Coffee - Keynote Presentation Cafe Template

This truly is a Great Coffee Presentation. You can use the to make the most out of your creative cafe presentation ideas. And these help you do just that:

• 5 PPTX files (widescreen)
• 5 color scheme

As you work with it, you'll understand why it's one of the top presentation cafe template.

28. Liberica - Cafe Presentation Template (Google Slides)

A high-quality design like Liberica's is just what you need to share your cafe presentation ideas and coffee shop to the world. Its features are what makes it so special:

• 50 unique Google Slides
• 16:9 HD widescreen
• handcraft design
• easily replaceable placeholder content

You'll be able to make this cafe presentation template your own in no time!

29. Kopiyopi - Coffee Shop Presentation Template (Keynote)

Kopiyopi has a classic, professional design that creates a blank canvas you can tweak for any type of coffee presentation ideas you have. If that weren't enough, it'll help you spread your message with these features: 

• 36 unique multipurpose slides
• Keynote .KEY file
• documentation file

You'll be delighted you opted for this coffee shop presentation template.

30. Ourish - Cafe PowerPoint Presentation Template

Last but definitely not least on this list, there's Ourish, cafe PowerPoint presentation template. Though it's got a minimalist design, it'll surely make you and your message stand out. When you download it, you can expect this:

• 16: 9 aspect ratio
• many variations of layout and text styles
• high-res 1280x720 pixel (HD)

If you need more than just a coffee PPT, Google Slides or Keynote template, Envato Elements has an offer that's perfect for you:

Sign up for an Envato Elements subscription and get unlimited downloads. You'll also get access to the full digital asset library. This includes professional coffee presentation themes, WordPress themes, custom fonts, and more.

Get the Most Out of Your Premium Coffee PowerPoint Templates

It's easy to customize one of these premium cafe PPT templates. We'll go over a few simple steps to customize your coffee presentation. For our example, we'll use the premium template, Coffee Presentation .

Apply any of these tips to any one of your PowerPoint templates. Let's get started:

1. Add Images

The premium templates on Envato all have image placeholders. They make it easy to add your own images into the slides and have them fit with the design.

To add an image in one of the placeholders, double click the image placeholder, click the Change Picture top menu header option, and then choose the From File... option. From there, select the image you want to add to the slide from your computer.

2. Change Fonts

Premium presentation templates have great designs. But you may still want to change the fonts. You can have as many fonts for your text as you would like.

To change the font, highlight the text you want to change. Go to the top menu drop down menu for fonts and choose your new font. 

3. Change Shape Colors

Another element that you might want to style differently are the shape colors. To change the color, click the shape and choose the Shape Fill drop-down menu. There you choose any color you see fit for your presentation.

4. Insert Transitions

Transitions seamlessly move your coffee presentation from one slide to the next. They add to the flow and design of the presentation.

To add transitions, go to the top menu header and click the Transitions tab. From there, click on the dropdown to see the full array of options. Also, change options like duration and apply the same transition to every slide in the deck.

5. Remove Unwanted Elements

Think of the premium templates from Envato Elements as a starting point. They're not the finished product. Keep in mind that not every included element fits your presentation needs.

This final tip is simply to delete unwanted elements from your coffee slides. If you don't need a specific element on your slide, then just delete it. Less is more!

If you don't need a specific element on your slides, then delete it.

Let's now go over three hot coffee presentation ideas that can help you create the perfect coffee presentation. 

5 Presentation Design Trends for 2024

To create a standout PowerPoint presentation, it pays off to stay on top of current design trends. With that in mind, we've highlighted the top five design trends for 2024 presentations:

1. Elegant Typography

Elegant typography is popular right now as can be seen from the screenshot below. Delicate sans-serif fonts in the body text and serif headings make a great impact on your audience and add a touch of class to any presentation.

Coffee Shop Template With Elegant Typography on Envato Elements - Premium Coffee presentation ideas

2. Minimalistic Airy Layouts

Slide layouts with plenty of white space make your presentation easier to read. On top of that, they give it a nice, airy feeling that draws attention to your photos and content.

3. Creative Shape Overlays

Waves or brush shape overlays are a great way to break away from classic and boring layouts. Use them to add visual interest, like the Frappucino template does in the screenshot below.

4. Color Overlays

If you plan on using background images, make sure to use a color overlay. This makes your text stand out. This year’s color overlays often use duotone overlays as well as gradients.

5. Focus On Visuals

When it comes to presentations, less text is usually more. This year’s trends attest to that. Focus on images and other visuals to present your data and information. Take cues from the Navia template that’s available on Envato Elements.

3 Hot Coffee Presentation Ideas

Now that you've seen a great selection of coffee presentation themes, let's look at some other ideas to help your coffee presentation: 

1. Match Your Coffee Presentation Templates to Your Business

This premium Coffee Time - Cafe PPT Template can be found on Envato Elements.

Make sure that the theme of your presentation matches the theme of your business. If your company color is yellow, then find a presentation with yellow or a variation of yellow in it. Or change the color of a template you like to match.

By using your company colors and theme, your brand looks more cohesive. Make sure that your coffee shop template theme fits with the topic you're presenting. It'll help the audience immediately understand what your primary topic is.

2. Use Charts, Graphs or Timelines

When presenting data, it's best to use some time of visual, such as a chart, graph or timeline to help tell your story. Charts help the audience to visualize the data. 

There are several different types of charts that you can choose from to help your audience visualize your data. For example, a line graph is good for showing trends in numbers. A pie chart is great for percentages that add up to 100. A bar graph is great for comparing two sets of data. 

With charts, break up the coffee slides so that you don't just have a bunch of text.

3.  Don't Clutter the Slides

Don't clutter a slide by putting too many words or visuals on a single slide. Many templates have a minimalistic theme. Put it to its best use by not cluttering up the slide. 

If you need to, duplicate a busy slide so that you can present all your information using many slides. A cluttered slide can send mixed messages to the audience and look unprofessional. By keeping your slides uncluttered, you'll have a more professional presentation.

Download Even More Premium Templates

Still looking for even more high-quality templates?

Envato Elements has a library full of premium coffee presentation templates. The templates work for any presentation that you need to create. To find even more hand selected templates for your next coffee or cafe presentation, check out the articles below:

Benefits of Using the Best Coffee Shop Templates with Top Designs in 2024 (Envato Elements)

Envato Elements has contemporary, popular cafe PowerPoint templates. But with all of the free templates PPT for coffee shop available, why should you use Envato Elements? What are its key benefits? Answer these questions regarding cafe PowerPoint templates by reading about some of its advantages:

• It'll get you excited. After you work with a professionally designed coffee shop template, you'll feel inspired and excited to start creating content.
• You'll save time. If you're running a coffee shop or another business, you need to put your attention on what matters most. With a pro cafe PPT design, you won't have to spend time working on the presentation's aesthetics.
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Common PowerPoint Questions Answered (FAQ)

If you’re working on your presentation, you might have some questions about PowerPoint and all its features. Here, we’ve gathered the most common PowerPoint questions to give you answers:

1. Can PowerPoint Slides Be in Portrait Mode? 

Most PowerPoint templates are designed in landscape mode. But there's no reason why your presentation can’t be in portrait mode. In fact, the Seorin template is a great example of a portrait PowerPoint template.

2. Will PowerPoint Open Keynote Presentations?

Yes, you can easily open a Keynote presentation in PowerPoint. We've got a detailed tutorial walking you through the process of opening a Keynote presentation in Windows . It'll also explain how to convert your Keynote presentation to PowerPoint .

3. Can I Create a Custom Slide Layout in PowerPoint?

Professionally designed PowerPoint templates come with pre-designed layouts. But you can easily customize those layouts and even create your own from scratch. All you've got to do is follow the steps in this tutorial :

4. How Do I Edit Background Graphics in PowerPoint?

Editing background graphics in PowerPoint isn't difficult. You can set different image backgrounds, reuse the same background graphics , and play around with opacity and colors. All of these tweaks can achieve a different look.

5. Can I Crop Photos Within PowerPoint?

Yes, you can! It’s not that hard and we've got a tutorial that shows you all the basics of editing and working with images within your PowerPoint presentation:

Learn More About Microsoft PowerPoint

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Editorial Note: This post has been updated with contributions from Daniel Strongin , Brenda Barron , Nathan Umoh , and Dacia Egurrola . Brenda, Daniel, and Nathan are freelance instructors for Envato Tuts+. Dacia is a staff writer with Envato Tuts+.

11.4 The Business Plan

Learning objectives.

By the end of this section, you will be able to:

• Describe the different purposes of a business plan
• Describe and develop the components of a brief business plan
• Describe and develop the components of a full business plan

Unlike the brief or lean formats introduced so far, the business plan is a formal document used for the long-range planning of a company’s operation. It typically includes background information, financial information, and a summary of the business. Investors nearly always request a formal business plan because it is an integral part of their evaluation of whether to invest in a company. Although nothing in business is permanent, a business plan typically has components that are more “set in stone” than a business model canvas , which is more commonly used as a first step in the planning process and throughout the early stages of a nascent business. A business plan is likely to describe the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives. An in-depth formal business plan would follow at later stages after various iterations to business model canvases. The business plan usually projects financial data over a three-year period and is typically required by banks or other investors to secure funding. The business plan is a roadmap for the company to follow over multiple years.

Some entrepreneurs prefer to use the canvas process instead of the business plan, whereas others use a shorter version of the business plan, submitting it to investors after several iterations. There are also entrepreneurs who use the business plan earlier in the entrepreneurial process, either preceding or concurrently with a canvas. For instance, Chris Guillebeau has a one-page business plan template in his book The $100 Startup . 48 His version is basically an extension of a napkin sketch without the detail of a full business plan. As you progress, you can also consider a brief business plan (about two pages)—if you want to support a rapid business launch—and/or a standard business plan.

As with many aspects of entrepreneurship, there are no clear hard and fast rules to achieving entrepreneurial success. You may encounter different people who want different things (canvas, summary, full business plan), and you also have flexibility in following whatever tool works best for you. Like the canvas, the various versions of the business plan are tools that will aid you in your entrepreneurial endeavor.

Business Plan Overview

Most business plans have several distinct sections ( Figure 11.16 ). The business plan can range from a few pages to twenty-five pages or more, depending on the purpose and the intended audience. For our discussion, we’ll describe a brief business plan and a standard business plan. If you are able to successfully design a business model canvas, then you will have the structure for developing a clear business plan that you can submit for financial consideration.

Both types of business plans aim at providing a picture and roadmap to follow from conception to creation. If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept.

The full business plan is aimed at executing the vision concept, dealing with the proverbial devil in the details. Developing a full business plan will assist those of you who need a more detailed and structured roadmap, or those of you with little to no background in business. The business planning process includes the business model, a feasibility analysis, and a full business plan, which we will discuss later in this section. Next, we explore how a business plan can meet several different needs.

Purposes of a Business Plan

A business plan can serve many different purposes—some internal, others external. As we discussed previously, you can use a business plan as an internal early planning device, an extension of a napkin sketch, and as a follow-up to one of the canvas tools. A business plan can be an organizational roadmap , that is, an internal planning tool and working plan that you can apply to your business in order to reach your desired goals over the course of several years. The business plan should be written by the owners of the venture, since it forces a firsthand examination of the business operations and allows them to focus on areas that need improvement.

Refer to the business venture throughout the document. Generally speaking, a business plan should not be written in the first person.

A major external purpose for the business plan is as an investment tool that outlines financial projections, becoming a document designed to attract investors. In many instances, a business plan can complement a formal investor’s pitch. In this context, the business plan is a presentation plan, intended for an outside audience that may or may not be familiar with your industry, your business, and your competitors.

You can also use your business plan as a contingency plan by outlining some “what-if” scenarios and exploring how you might respond if these scenarios unfold. Pretty Young Professional launched in November 2010 as an online resource to guide an emerging generation of female leaders. The site focused on recent female college graduates and current students searching for professional roles and those in their first professional roles. It was founded by four friends who were coworkers at the global consultancy firm McKinsey. But after positions and equity were decided among them, fundamental differences of opinion about the direction of the business emerged between two factions, according to the cofounder and former CEO Kathryn Minshew . “I think, naively, we assumed that if we kicked the can down the road on some of those things, we’d be able to sort them out,” Minshew said. Minshew went on to found a different professional site, The Muse , and took much of the editorial team of Pretty Young Professional with her. 49 Whereas greater planning potentially could have prevented the early demise of Pretty Young Professional, a change in planning led to overnight success for Joshua Esnard and The Cut Buddy team. Esnard invented and patented the plastic hair template that he was selling online out of his Fort Lauderdale garage while working a full-time job at Broward College and running a side business. Esnard had hundreds of boxes of Cut Buddies sitting in his home when he changed his marketing plan to enlist companies specializing in making videos go viral. It worked so well that a promotional video for the product garnered 8 million views in hours. The Cut Buddy sold over 4,000 products in a few hours when Esnard only had hundreds remaining. Demand greatly exceeded his supply, so Esnard had to scramble to increase manufacturing and offered customers two-for-one deals to make up for delays. This led to selling 55,000 units, generating $700,000 in sales in 2017. 50 After appearing on Shark Tank and landing a deal with Daymond John that gave the “shark” a 20-percent equity stake in return for $300,000, The Cut Buddy has added new distribution channels to include retail sales along with online commerce. Changing one aspect of a business plan—the marketing plan—yielded success for The Cut Buddy.

Link to Learning

Watch this video of Cut Buddy’s founder, Joshua Esnard, telling his company’s story to learn more.

If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept. This version is used to interest potential investors, employees, and other stakeholders, and will include a financial summary “box,” but it must have a disclaimer, and the founder/entrepreneur may need to have the people who receive it sign a nondisclosure agreement (NDA) . The full business plan is aimed at executing the vision concept, providing supporting details, and would be required by financial institutions and others as they formally become stakeholders in the venture. Both are aimed at providing a picture and roadmap to go from conception to creation.

Types of Business Plans

The brief business plan is similar to an extended executive summary from the full business plan. This concise document provides a broad overview of your entrepreneurial concept, your team members, how and why you will execute on your plans, and why you are the ones to do so. You can think of a brief business plan as a scene setter or—since we began this chapter with a film reference—as a trailer to the full movie. The brief business plan is the commercial equivalent to a trailer for Field of Dreams , whereas the full plan is the full-length movie equivalent.

Brief Business Plan or Executive Summary

As the name implies, the brief business plan or executive summary summarizes key elements of the entire business plan, such as the business concept, financial features, and current business position. The executive summary version of the business plan is your opportunity to broadly articulate the overall concept and vision of the company for yourself, for prospective investors, and for current and future employees.

A typical executive summary is generally no longer than a page, but because the brief business plan is essentially an extended executive summary, the executive summary section is vital. This is the “ask” to an investor. You should begin by clearly stating what you are asking for in the summary.

In the business concept phase, you’ll describe the business, its product, and its markets. Describe the customer segment it serves and why your company will hold a competitive advantage. This section may align roughly with the customer segments and value-proposition segments of a canvas.

Next, highlight the important financial features, including sales, profits, cash flows, and return on investment. Like the financial portion of a feasibility analysis, the financial analysis component of a business plan may typically include items like a twelve-month profit and loss projection, a three- or four-year profit and loss projection, a cash-flow projection, a projected balance sheet, and a breakeven calculation. You can explore a feasibility study and financial projections in more depth in the formal business plan. Here, you want to focus on the big picture of your numbers and what they mean.

The current business position section can furnish relevant information about you and your team members and the company at large. This is your opportunity to tell the story of how you formed the company, to describe its legal status (form of operation), and to list the principal players. In one part of the extended executive summary, you can cover your reasons for starting the business: Here is an opportunity to clearly define the needs you think you can meet and perhaps get into the pains and gains of customers. You also can provide a summary of the overall strategic direction in which you intend to take the company. Describe the company’s mission, vision, goals and objectives, overall business model, and value proposition.

Rice University’s Student Business Plan Competition, one of the largest and overall best-regarded graduate school business-plan competitions (see Telling Your Entrepreneurial Story and Pitching the Idea ), requires an executive summary of up to five pages to apply. 51 , 52 Its suggested sections are shown in Table 11.2 .

Are You Ready?

Create a brief business plan.

Fill out a canvas of your choosing for a well-known startup: Uber, Netflix, Dropbox, Etsy, Airbnb, Bird/Lime, Warby Parker, or any of the companies featured throughout this chapter or one of your choice. Then create a brief business plan for that business. See if you can find a version of the company’s actual executive summary, business plan, or canvas. Compare and contrast your vision with what the company has articulated.

• These companies are well established but is there a component of what you charted that you would advise the company to change to ensure future viability?
• Map out a contingency plan for a “what-if” scenario if one key aspect of the company or the environment it operates in were drastically is altered?

Full Business Plan

Even full business plans can vary in length, scale, and scope. Rice University sets a ten-page cap on business plans submitted for the full competition. The IndUS Entrepreneurs , one of the largest global networks of entrepreneurs, also holds business plan competitions for students through its Tie Young Entrepreneurs program. In contrast, business plans submitted for that competition can usually be up to twenty-five pages. These are just two examples. Some components may differ slightly; common elements are typically found in a formal business plan outline. The next section will provide sample components of a full business plan for a fictional business.

Executive Summary

The executive summary should provide an overview of your business with key points and issues. Because the summary is intended to summarize the entire document, it is most helpful to write this section last, even though it comes first in sequence. The writing in this section should be especially concise. Readers should be able to understand your needs and capabilities at first glance. The section should tell the reader what you want and your “ask” should be explicitly stated in the summary.

Describe your business, its product or service, and the intended customers. Explain what will be sold, who it will be sold to, and what competitive advantages the business has. Table 11.3 shows a sample executive summary for the fictional company La Vida Lola.

Business Description

This section describes the industry, your product, and the business and success factors. It should provide a current outlook as well as future trends and developments. You also should address your company’s mission, vision, goals, and objectives. Summarize your overall strategic direction, your reasons for starting the business, a description of your products and services, your business model, and your company’s value proposition. Consider including the Standard Industrial Classification/North American Industry Classification System (SIC/NAICS) code to specify the industry and insure correct identification. The industry extends beyond where the business is located and operates, and should include national and global dynamics. Table 11.4 shows a sample business description for La Vida Lola.

Industry Analysis and Market Strategies

Here you should define your market in terms of size, structure, growth prospects, trends, and sales potential. You’ll want to include your TAM and forecast the SAM . (Both these terms are discussed in Conducting a Feasibility Analysis .) This is a place to address market segmentation strategies by geography, customer attributes, or product orientation. Describe your positioning relative to your competitors’ in terms of pricing, distribution, promotion plan, and sales potential. Table 11.5 shows an example industry analysis and market strategy for La Vida Lola.

Competitive Analysis

The competitive analysis is a statement of the business strategy as it relates to the competition. You want to be able to identify who are your major competitors and assess what are their market shares, markets served, strategies employed, and expected response to entry? You likely want to conduct a classic SWOT analysis (Strengths Weaknesses Opportunities Threats) and complete a competitive-strength grid or competitive matrix. Outline your company’s competitive strengths relative to those of the competition in regard to product, distribution, pricing, promotion, and advertising. What are your company’s competitive advantages and their likely impacts on its success? The key is to construct it properly for the relevant features/benefits (by weight, according to customers) and how the startup compares to incumbents. The competitive matrix should show clearly how and why the startup has a clear (if not currently measurable) competitive advantage. Some common features in the example include price, benefits, quality, type of features, locations, and distribution/sales. Sample templates are shown in Figure 11.17 and Figure 11.18 . A competitive analysis helps you create a marketing strategy that will identify assets or skills that your competitors are lacking so you can plan to fill those gaps, giving you a distinct competitive advantage. When creating a competitor analysis, it is important to focus on the key features and elements that matter to customers, rather than focusing too heavily on the entrepreneur’s idea and desires.

Operations and Management Plan

In this section, outline how you will manage your company. Describe its organizational structure. Here you can address the form of ownership and, if warranted, include an organizational chart/structure. Highlight the backgrounds, experiences, qualifications, areas of expertise, and roles of members of the management team. This is also the place to mention any other stakeholders, such as a board of directors or advisory board(s), and their relevant relationship to the founder, experience and value to help make the venture successful, and professional service firms providing management support, such as accounting services and legal counsel.

Table 11.6 shows a sample operations and management plan for La Vida Lola.

Marketing Plan

Here you should outline and describe an effective overall marketing strategy for your venture, providing details regarding pricing, promotion, advertising, distribution, media usage, public relations, and a digital presence. Fully describe your sales management plan and the composition of your sales force, along with a comprehensive and detailed budget for the marketing plan. Table 11.7 shows a sample marketing plan for La Vida Lola.

Financial Plan

A financial plan seeks to forecast revenue and expenses; project a financial narrative; and estimate project costs, valuations, and cash flow projections. This section should present an accurate, realistic, and achievable financial plan for your venture (see Entrepreneurial Finance and Accounting for detailed discussions about conducting these projections). Include sales forecasts and income projections, pro forma financial statements ( Building the Entrepreneurial Dream Team , a breakeven analysis, and a capital budget. Identify your possible sources of financing (discussed in Conducting a Feasibility Analysis ). Figure 11.19 shows a template of cash-flow needs for La Vida Lola.

Entrepreneur In Action

Laughing man coffee.

Hugh Jackman ( Figure 11.20 ) may best be known for portraying a comic-book superhero who used his mutant abilities to protect the world from villains. But the Wolverine actor is also working to make the planet a better place for real, not through adamantium claws but through social entrepreneurship.

A love of java jolted Jackman into action in 2009, when he traveled to Ethiopia with a Christian humanitarian group to shoot a documentary about the impact of fair-trade certification on coffee growers there. He decided to launch a business and follow in the footsteps of the late Paul Newman, another famous actor turned philanthropist via food ventures.

Jackman launched Laughing Man Coffee two years later; he sold the line to Keurig in 2015. One Laughing Man Coffee café in New York continues to operate independently, investing its proceeds into charitable programs that support better housing, health, and educational initiatives within fair-trade farming communities. 55 Although the New York location is the only café, the coffee brand is still distributed, with Keurig donating an undisclosed portion of Laughing Man proceeds to those causes (whereas Jackman donates all his profits). The company initially donated its profits to World Vision, the Christian humanitarian group Jackman accompanied in 2009. In 2017, it created the Laughing Man Foundation to be more active with its money management and distribution.

• You be the entrepreneur. If you were Jackman, would you have sold the company to Keurig? Why or why not?
• Would you have started the Laughing Man Foundation?
• What else can Jackman do to aid fair-trade practices for coffee growers?

What Can You Do?

Textbooks for change.

Founded in 2014, Textbooks for Change uses a cross-compensation model, in which one customer segment pays for a product or service, and the profit from that revenue is used to provide the same product or service to another, underserved segment. Textbooks for Change partners with student organizations to collect used college textbooks, some of which are re-sold while others are donated to students in need at underserved universities across the globe. The organization has reused or recycled 250,000 textbooks, providing 220,000 students with access through seven campus partners in East Africa. This B-corp social enterprise tackles a problem and offers a solution that is directly relevant to college students like yourself. Have you observed a problem on your college campus or other campuses that is not being served properly? Could it result in a social enterprise?

Work It Out

Franchisee set out.

A franchisee of East Coast Wings, a chain with dozens of restaurants in the United States, has decided to part ways with the chain. The new store will feature the same basic sports-bar-and-restaurant concept and serve the same basic foods: chicken wings, burgers, sandwiches, and the like. The new restaurant can’t rely on the same distributors and suppliers. A new business plan is needed.

• What steps should the new restaurant take to create a new business plan?
• Should it attempt to serve the same customers? Why or why not?

This New York Times video, “An Unlikely Business Plan,” describes entrepreneurial resurgence in Detroit, Michigan.

• 48 Chris Guillebeau. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future . New York: Crown Business/Random House, 2012.
• 49 Jonathan Chan. “What These 4 Startup Case Studies Can Teach You about Failure.” Foundr.com . July 12, 2015. https://foundr.com/4-startup-case-studies-failure/
• 50 Amy Feldman. “Inventor of the Cut Buddy Paid YouTubers to Spark Sales. He Wasn’t Ready for a Video to Go Viral.” Forbes. February 15, 2017. https://www.forbes.com/sites/forbestreptalks/2017/02/15/inventor-of-the-cut-buddy-paid-youtubers-to-spark-sales-he-wasnt-ready-for-a-video-to-go-viral/#3eb540ce798a
• 51 Jennifer Post. “National Business Plan Competitions for Entrepreneurs.” Business News Daily . August 30, 2018. https://www.businessnewsdaily.com/6902-business-plan-competitions-entrepreneurs.html
• 52 “Rice Business Plan Competition, Eligibility Criteria and How to Apply.” Rice Business Plan Competition . March 2020. https://rbpc.rice.edu/sites/g/files/bxs806/f/2020%20RBPC%20Eligibility%20Criteria%20and%20How%20to%20Apply_23Oct19.pdf
• 53 “Rice Business Plan Competition, Eligibility Criteria and How to Apply.” Rice Business Plan Competition. March 2020. https://rbpc.rice.edu/sites/g/files/bxs806/f/2020%20RBPC%20Eligibility%20Criteria%20and%20How%20to%20Apply_23Oct19.pdf; Based on 2019 RBPC Competition Rules and Format April 4–6, 2019. https://rbpc.rice.edu/sites/g/files/bxs806/f/2019-RBPC-Competition-Rules%20-Format.pdf
• 54 Foodstart. http://foodstart.com
• 55 “Hugh Jackman Journey to Starting a Social Enterprise Coffee Company.” Giving Compass. April 8, 2018. https://givingcompass.org/article/hugh-jackman-journey-to-starting-a-social-enterprise-coffee-company/

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Moscow Method

What do you think of this template.

Product details

At its core, the MoSCoW method is simply a prioritization framework that can be applied to any kind of situation or project, but it works best when a large number of tasks need to be ruthlessly whittled down into a prioritized and achievable to-do list. The core aim of the process is to classify tasks into four buckets; Must, Should, Could and Won’t. As you can probably fathom, Must is the highest priority bucket, and Won’t is the lowest. You can also presumably now see where the funny capitalization in the term ‘MoSCoW’ derives from. One of the primary benefits of a MoSCoW exercise is that it forces hard decisions to be made regarding which direction a digital product project will take. Indeed, the process is usually the first time a client has been asked to really weigh up which functions are absolutely fundamental to the product (Must), which are merely important (Should) and which are just nice-to-haves (Could). This can make the MoSCoW method challenging, but also incredibly rewarding. It’s not uncommon for there to be hundreds of user stories at this stage of a project, as they cover every aspect of what a user or admin will want to do with the digital product. With so many stories to keep track of it helps to group them into sets. For example, you may want to group all the stories surrounding checkout, or onboarding into one group. When we run a MoSCoW process, we use the following definitions. Must – These stories are vital to the function of the digital product. If any of these stories were removed or not completed, the product would not function. Should – These stories make the product better in important ways, but are not vital to the function of the product. We would like to add these stories to the MVP build, but we’ll only start working on them once all the Must stories are complete. Could – These stories would be nice to have, but do not add lots of extra value for users. These stories are often related to styling or ‘finessing’ a product. Won’t – These stories or functions won’t be considered at this stage as they are either out of scope or do not add value.

The first two slides of the template are similar in design and structure. These slides can be used to provide general information to the team about the client’s needs. The slides will be useful for the product owner, development team, and scrum master. The next slide groups user stories into vertical columns. You can also set a progress status for each user story. The last slide gives you the ability to specify the time spent on each user story. After summing up the time for each group, the team can understand how long it will take them to complete each group. All slides in this template are editable based on your needs. The template will be useful to everyone who uses the Agile method in their work.

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Moscow, 2nd September Martin Schaffer Managing Partner

Oct 02, 2014

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Moscow, 2nd September Martin Schaffer Managing Partner. Kohl & Partner is…. Kohl & Partner is an independent and internationally operating consulting company specializing in the leisure and tourism industry

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Moscow, 2nd September Martin Schaffer Managing Partner Presentation Moscow 02-09-2008

Kohl & Partner is… • Kohl & Partner is an independent and internationally operating consulting company specializing in the leisure and tourism industry • Kohl & Partner is a team of tourism experts in 4 countries (Austria, Germany, Italy and Bulgaria) and 6 offices (Vienna, Villach, Munich, Stuttgart, South Tyrol and Sofia) • Kohl & Partner is the leading tourism consulting company in Austria Presentation Moscow 02-09-2008

Quality is our mission Over two decades, Kohl & Partner’s success and reputation have been determined by the quality of its work – nationally and internationally Kohl & Partner is... • the winner of the Austrian Quality Award 2006 • certified according to ISO 9001 Presentation Moscow 02-09-2008

Kohl & Partner experts Kohl & Partner‘s competent team of tourism specialists is at your disposal… Presentation Moscow 02-09-2008

Kohl & Partner network • Kohl & Partner is member of… • the expert roster of UNWTO World Tourism Organisation • AIEST - Association internationale d‘experts scientifiques du tourisme • HRCA – Hotel and restaurant controller association • IAAPA – International association of amusement parks and attractions • HSMA Europe – Hospitality sales & marketing association Presentation Moscow 02-09-2008

Kohl & Partner services Hotel feasibility studies, hotel development & operator selection Feasibility studies and concept development for tourism infrastructure & attractions Tourism master planning Presentation Moscow 02-09-2008

Selected references – hotel developments Presentation Moscow 02-09-2008

Reference project • Wine & spa resort LOISIUM Hotel • Assistance in the project development • Concept development with an international star architect and other project proponents (room book, catalogue of specifications…) • Pre-Opening responsibility and implementation. • Preparation of the operations- and marketing concept incl. an AVEDA destination wine spa Presentation Moscow 02-09-2008

Reference project • Lifestyle art hotel development Riga, Latvia • Development of a strategic business concept incl. positioning concept, product concept, organizational concept and strategic sales and marketing concept • 10-years economic forecast according to the international USALI standard Presentation Moscow 02-09-2008

Selected references – tourism infrastructure Presentation Moscow 02-09-2008

Reference project • Concept development for a natural lake and spa resort, Fuschl am See, Salzburg • Development of the strategic concept (including vision, positioning, key strategies) • Calculation of profitability and specific action and implementation plan Presentation Moscow 02-09-2008

Reference project • Donauauen National Park – Visitor Center Castle Orth, Donau, Lower Austria • Project management and concept development for a national park center with gastronomy, shop and event erena • Development of an operational concept Presentation Moscow 02-09-2008

Selected references – tourism master planning Presentation Moscow 02-09-2008

Reference project • Tourism Master Plan for the Ruhrtal region, Germany Client: Stadt Hagen / Stadtmarketing Hagen e.V. • Regional marketing plan • Development of an organizational model • Development of a common CI/CD for a better market appearance • Definition of target groups and regional highlights Presentation Moscow 02-09-2008

Reference project • Tourism Master Plan Ionian Coast, Albania Client: Austrian Hotel and Tourism Bank • Development of sustainable tourism concept for the region • Evaluation for potential private investors • Situation analysis, vision and development scenarios • Project investment plan, product development, strategic marketing plan Presentation Moscow 02-09-2008

Tourism masterplanBashkortostan (RUS) Presentation Moscow 02-09-2008

Tourism masterplan Bashkortostan • Tourism master plan for the Republic of Bashkortostan, Russia Client: Ministry for Foreign Economic Relations and Trade • Assessment of the tourism potential in Bashkortostan and classification into tourism clusters • Strategy development (vision, strategies, areas of action, targets) • Detailed action plan regarding tourism infra- and suprastructure, marketing strategies, cooperation, quality improvement… Presentation Moscow 02-09-2008

Tourism masterplan Bashkortostan • The following tasks were performed during this project: • Detailed analysis of the status quo incl. • Tourism relevant information • tourism demand and supply • National / international competitors and best practice examples • Relevant trends • Russian tourism market • Tourism SWOT Analysis Bashkortostan • Strenghts and weaknesses • Tourism development potential for Bashkortostan Presentation Moscow 02-09-2008

Tourism masterplan Bashkortostan • Development of strategic concept for the Bashkortostan • Tourism development plan for 7 defined clusters • Cluster „Abzelilowski Rajon + Abzakova“ • Cluster „Belorezki & Burzjanski Rajon“ • Cluster „Ufa & surroundings“ • Cluster „Nationalpark Baschkirien – Nugusch – Schulgan Tasch“ • Cluster „Jangantau & environment“ • Cluster „Krasnousolski“ • Cluster „Pawlowski Stausee“ Presentation Moscow 02-09-2008

Tourism masterplan Bashkortostan • Marketing strategies • Integrated programs for the tourism development in Bashkortostan • Development of education and training in the tourism field • Development of an investor-friendly environment • Development of professional, organizational structures in tourism • Quality improvement programs • Definition of the next steps Presentation Moscow 02-09-2008

Innovative. Integrative. Targeted. Kohl & Partner Wien GmbH Wallnerstraße 3 1010 Vienna [email protected] www.kohl.at Vienna – Villach – Munich – Stuttgart – South Tyrol - Sofia Presentation Moscow 02-09-2008

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