tv channel business plan

TV Station Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Media Industry » TV Station & TV Shows

Are you about starting a TV station? If YES, here is a complete sample TV station business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a TV station. We also took it further by analyzing and drafting a sample TV station marketing plan template backed up by actionable guerrilla marketing ideas for TV stations. So let’s proceed to the business planning section.

Why Start a TV Station?

A TV station business is fun, profitable and interesting for someone who has great business acumen, an appreciable level of perseverance and smartness. With the right location, top-notch services and good marketing, you can indeed make good money from this line of business.

Starting a TV station business also needs a significant investment capital, solid planning, and concentration to detail in order to keep the business profitable.

So, if you have decided to start your own TV station, then you should you carry out thorough feasibility studies and market survey. Business plan is yet another very important business document that you should not take for granted when launching your own TV station business.

Below is a sample TV station business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Television Station Business Plan Template

1. industry overview.

Television stations operate studios and facilities that deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry.

The Television Station industry is in the mature phase of its life cycle and luckily for the industry, the advent of digital media has provided an opportunity for the industry to experience vibrant growth. Of course the industry is becoming more concentrated, as seen by a few large global firms dominating the market and gaining a huge market share of the available market.

Federal Communications Commission (FCC), once the primary barrier to entry into the Television Broadcasting industry, have steadily declined over the years. The marketplace for broadcast TV has changed drastically since its inception; according to market research, 17.0 percent of US households rely solely on over-the-air broadcasts for their television needs.

Cable and satellite now dominate the industry, and according to eMarketer’s latest survey on digital consumption, an estimated 50.8 percent of Americans watch at least some of their TV from online services. The FCC, rather than create protectionist measures that limit new types of media from competing against major broadcasting companies, has instead welcomed this competition.

The Television Stations Industry is indeed a very large industry and pretty much thriving in all parts of the world. Statistics has it that in the united states of America alone, there are about 2,247 licensed and registered television stations responsible for employing about 123,318 employees and the industry rakes in a whooping sum of $56 billion annually with an annual growth rate projected at 2.7 percent.

It is important to state that the establishments with lion shares of the available market in this industry are Fox, NBC Universal, Walt Disney Company and Viacom Inc. A recent report published by IBISWorld shows that over the five years to 2017, the Television Broadcasting industry struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased.

As consumers quickly adopted mobile devices, thereby increasing their ability to subscribe to online streaming platforms, advertisers lowered their spending on broadcast television and increased their efforts on digital and online media.

Over the five years to 2022, television broadcasters will respond to a shifting media environment by restructuring their business models to better integrate programming with digital platforms.

TV stations cannot be phased out despite the change in visual technology approaches and the emergence of new media (YouTubes et al). It is easier for television stations to leverage on modern technology to reach out to their target market.

2. Executive Summary

All Sports™ TV Station, Inc. is a U.S based sports television station that will be located in Los Angeles – California. We have been able to secure a standard office facility in a central business district in Inglewood.

We are a sports television station that is set to compete in the highly competitive television industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States but in the international market who would want to advertise on our TV station.

All Sports™ TV Station, Inc. will air live sports events from all across the United States. Our business goal is to become one of the leading sports TV station in the United States of America with high profile corporate and individual clients scattered all around the globe.

Our workers are going to be selected from a pool of talented and highly creative broadcasters and media experts in and around Los Angeles – California and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required training that will position them to meet the expectation of the company and to compete with leading sports TV stations in the United States and of course throughout the globe.

At All Sports™ TV Station, Inc., our client’s and viewers best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s business needs completely.

All Sports™ TV Station, Inc. is founded by Thomson Goldberg and his friend and business partner for many years Lesly Henderson. They both graduated from University of California, Beckley with BA in Mass Communications and they have a combined experience that revolves around journalism, sports broadcasting, and business management.

3. Our Products and Services

All Sports™ TV Station, Inc. was established with the aim of maximizing profits in the TV industry. We want to compete favorably with leading sports television stations in the United States and of course throughout the globe which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.

We will work hard to ensure that All Sports™ TV Station, Inc. does not just air sports events in the United States of America, but also in other parts of the world. Our products and services are listed below;

• Operating broadcasting studios and facilities
• Producing television (sports) programming content
• Transmitting programming to affiliated broadcast stations
• Public relations services for sport clubs
• Creating sports related advertising campaigns
• Other related sports media and advertising advisory and consulting services

4. Our Mission and Vision Statement

• Our vision is to establish a world class sports television station whose programs will not only be viewed Los Angeles – California but also throughout the United States of America, and other parts of the world.
• Our mission is to provide professional sports television broadcasting services that will provide platforms for businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe. We want to build a sports television station that can favorably compete with other leading brands in the industry.

Our Business Structure

All Sports™ TV Station, Inc. is a world class sports television station that intends starting small in Los Angeles – California, but hope to grow big in order to compete favorably with leading sports television stations in the United States and of course throughout the globe.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own, which is why we are committed to only hiring the best hands within our area of operations.

At All Sports™ TV Station, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, All Sports™ TV Station, Inc. have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director

Advertising cum Digital Marketing Specialist

Human Resources and Admin Manager

Sports Presenters

• Sales and Marketing Executive

Content Creator

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• In control of providing direction for the business
• Generates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Accountable for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Creative Director:

• Serves as project manager for the organization; works directly with employees
• Responsible for designing programs and advertising concepts
• In charge of copy writing and laying out chronological advertisement plans
• Develops strategic plan by studying technological, and financial opportunities; presenting assumptions; recommending objectives
• Preserves quality service by establishing and enforcing organization standards
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies
• Ensures that the organization work in line with international best practices
• Handles media planning and representation
• Responsible for creating advertising campaigns
• Responsible for disseminating advertising campaigns through the television
• Handles other related media and advertising advisory and consulting services
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office

Sales and Marketing Manager

• Accomplishes external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Recognizes development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• In authority for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Liable for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for All Sports™ TV Station, Inc.
• Serves as internal auditor for the organization
• Presents sports program for the organization
• Responsible for developing catchy sport programs
• Interviews guest in the studio and in the field
• Responsible for creating contents for the organization as it relates to sports program and advertising
• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that contacts with clients provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Steadily stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

6. SWOT Analysis

All Sports™ TV Station, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured sports television station that can favorably compete in the highly competitive TV broadcasting industry in the United States and the world at large.

We know that if we get things right before starting our sports TV station, we will not have to struggle before attracting loyal clients and building our viewership to a level where we can breakeven in record time.

We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of All Sports™ TV Station, Inc.;

Our core strength lies in the power of our workforce. We have a team of creative, result driven and highly proficient sports journalists and broadcast experts, a team with excellent qualifications and experience in various niche areas in the sports industry.

Aside from the synergy that exists in our carefully selected workforce, our services will be measurable, result driven and guided by best practices in the industry.

As a new TV station with bias in sports broadcasting in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive sports television broadcasting industry; that is perhaps our major weakness.

• Opportunities:

The opportunities available to sports television stations is massive considering the number of individuals and corporate organizations who would want to advertise in our station. As a standard sports television station, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. Another threat that may likely confront us is the arrival of a new sports television station in the same location where our target market exists and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the television stations industry, you will agree that in the bid to reach out to a larger viewer base, television stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the television industry will continue to evolve due to the advancement of computer technology.

8. Our Target Market

There is a wide range of viewers, corporate and individual clients who cannot successfully run their businesses without the services and support of a standard television station; a company that can help them reach out to their target market and effectively promote their corporate brand and image.

In view of that, we have created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients. Below is a list of the people and organizations that we will market our services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Political Parties
• Branding and Advertising agencies
• Entrepreneurs and Startups

Our Competitive Advantage

Surviving in the business world as a sport television station requires more than your expertise, but also how to network with key people that matters when it comes to landing advertising contracts.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient television experts, a team with excellent qualifications and experience in various niche areas in the sports television industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

All Sports™ TV Station, Inc. is established with the aim of maximizing profits in the television industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. All Sports™ TV Station, Inc. will generate income by offering the following services;

• Disseminating advertising campaigns through our TV station

10. Sales Forecast

One thing is certain, there would always be sports organizations, corporate organizations, government agencies, non – profits and individuals who would need to advertise in television stations to help them increase sales or promote their brands and corporate image.

All Sports™ TV Station, Inc. is well positioned to take on the available market in the sports television stations industry and we are quite optimistic that we will meet our set target of generating enough profits from the first six months of operation and grow our sports television to enviable heights.

We have been able to critically examine the sports television marketing space, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

• First Fiscal Year: $700,000
• Second Fiscal Year: $2 Million
• Third Fiscal Year: $5 Million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiff competition in the television industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the advertising industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of All Sports™ TV Station, Inc.

Our corporate goal is to grow All Sports™ TV Station, Inc. to become one of the leading sports television stations in the United States of America which is why we have mapped out a strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

All Sports™ TV Station, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our sports television station by sending introductory letters alongside our brochure to sports organizations, corporate organizations, government agencies, non – profits, and key stake holders in and around Los Angeles – California
• Promptness in bidding for advertising contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, and radio stations
• List our business on yellow pages ads (local directories)
• Create different packages for different category of clients in order to work with their budgets and still run their adverts or programs in our station
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in – house publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for the effective publicity of our sports television station. Below are the platforms we intend to leverage on to promote and advertise All Sports™ TV Station, Inc.;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our sports television stations
• Install our billboards in strategic locations all around Los Angeles – California
• Engage in roadshows from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• List All Sports™ TV Station, Inc. in local directories/yellow pages
• Advertise All Sports™ TV Station, Inc. in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo.

12. Our Pricing Strategy

At All Sports™ TV Station, Inc. we will keep the prices of our advertising services below the average market rate by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

• Payment Options

The payment policy adopted by All Sports™ TV Station, Inc. is all inclusive because we are aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that All Sports™ TV Station, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

It is a known fact that in setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

The detailed cost analysis for starting a standard sports television station might differ in other countries due to the value of their money. However, this is what it would cost us to setup All Sports™ TV Station, Inc. in the United of America;

• Business incorporating fees in the United States of America will cost – $750
• The budget for Liability insurance, permits and license will cost – $3,500
• Leasing/renting an office space in a good location in Los Angeles – California that will accommodate the number of employees and our studios (Re – Construction of the facility inclusive) will cost – $250,000
• The cost for furnishing and equipping the office (broadcasting devices, cameras, computers, printers, projectors, servers/internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• The amount required to purchase the needed software applications – $3,500
• Launching an official Website will cost – $500
• The amount need to pay bills and staff members for at least 2 to 3 months – $180,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $10,000
• Miscellaneous – $20,000

Going by the report from the market research and feasibility studies conducted, we will need about eight hundred and fifty thousand ( 850,000 ) U.S. dollars to successfully set up a small scale but standard sports television station in the United States of America.

Generating Startup Capital for All Sports™ TV Station, Inc.

All Sports™ TV Station, Inc. is a business that will be owned, financed and managed by Thomson Goldberg and his friend and business partner Lesly Henderson. They are the sole financier of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $300,000 ( Personal savings $250,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is an established fact that the future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business then it won’t be too long before the business closes shop.

One of our major goals of starting All Sports™ TV Station, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our advertising and related services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

All Sports™ TV Station, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

We know that if this is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office and studio facility in a good location in Los Angeles – California: Completed
• Application for business license and permit: Completed
• Purchase of all forms of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designing and Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed broadcasting and studio equipment, cameras, furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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Video Television Production Business Plan

Start your own video television production business plan

Evergreen TV Productions

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

EvergreenTV Productions, Inc. is a multi-faceted company, with the potential to branch into new venues as the company grows. There are currently three phases to development, beginning with our home division. By developing this division to include three stores in the Tampa/St. Petersburg area, we can generate enough revenue to assist in the growth of two other divisions; tour and travel, and the business to business division. However, we will need additional funding to accomplish this plan.

The Home Division produces digital video scrapbooks by digitizing customers’ photos, setting them to music, and using selected digital effects to create the video memory. Our operations manual is a business system designed to produce the maximum number of videos per week while maintaining a rigid standard for quality. Using this system, and following this video production business plan, we will generate the revenue needed to allow us flexibility in accepting other projects more commonly associated with a production company, leading into the next division.

The Tour and Travel Division provides specialized production on a wide range of hand-picked projects, depending upon the client’s needs. This division creates videos of local interest for play in doctors offices’ waiting rooms, videos to promote area businesses, and tour/travel videos for tour companies. We will develop this division into a self-sufficient branch within the first year.

The Business to Business (B2B) Division markets the news stories of college and university communications students, and provides a resume posting service for said students. Those stories are sold to small market tv stations nationwide. This division is the heart of EvergreenTV Productions, and the reason for incorporation. After seven months of development, our website is complete. We are ready to revolutionize television news programming. Selecting only the best, we gather an impressive selection of “timeless” news stories produced by college and university students. Market research shows that nearly every day, small market tv stations need “filler” news, either local, regional or national, to complete their newscasts. Many subscribe to costly services, with little choice for story selection. EvergreenTV Productions will provide them with quality news stories, “filler news” which these stations can use for any time, any day, any cast. This division of EvergreenTV Productions is meeting two needs. First, those of students anxious to get professional experience and an introduction into the tv news industry. By promoting their news stories and publishing their resumes on our website, we’re helping them get that first foot in the door. Secondly, the needs of small market tv stations which cannot afford to budget tens of thousands of dollars for news programming.

Short Term:

• Open two stores in the Tampa/St. Petersburg area by the beginning of year two. Each store will follow a business system designed to operate at maximum efficiency while maintaining the highest standards of quality, as per a franchise.
• Produce an hour-long video of points of interest with the Tampa/St. Petersburg area to sell to doctor’s offices in the area by the end of month six. Revenue generated by tape sales will be used to support travel and expenses to meet goal three.
• Generate an inventory of 15 stories for the business to business division by the end of month six, and 50 stories by the end of month nine.
• Obtain 30 sales to small market tv stations by the end of year one.
• B2B Division sales increasing to XX by the third year.
• Build B2B news stories inventory to a minimum of 300 stories by the third year.
• Open two home division stores per year in various markets throughout state. i.e., Naples, Miami, Orlando, Jacksonville, Pensacola. Each store following our business system to maintain consistency and product control.
• Maintain a profit, to reinvest into business and further expansion.

Keys to Success

Home Division:

• Product quality. Begins with a complete customer’s understanding of the process. Customers should be comfortable turning over their treasured photos for production, and should be completely satisfied with the end product.
• Implementation of business system. Every employee should be fully trained and able to assist other employees in the goals and objectives as defined within the business system. This ensures that the first key to success is achieved.
• Marketing. Initial market saturation within key customer demographics is essential, followed by an extensive referral program, as outlined in the business system guidelines. Presentations to select demographics, such as retirement villas and professional photographers is vital. Building alliances and co-promotions programs with like businesses (such as wedding photographers, disc jockeys, travel agencies and photo processing centers) is key to further growth.

Tour and Travel Division:

• Product quality/customer satisfaction. All productions must meet the complete satisfaction of the client, regardless of genre. Employees must be trained to anticipate client’s needs and company’s ability to meet these needs. No project is too small to ignore the importance of quality and customer satisfaction.
• Development of referral program. This division will not actively seek projects, but will respond to the needs of referral clients. A well-defined web of referrals will contribute to the consistency of client’s expectations and this division’s output.

Business to Business Division:

• Product quality. Extensive review of each story submitted. Guidelines sent to communications professors to encourage the development of these stories.
• Marketing. Consistent, repetitious and personal contacting of colleges, universities, technical schools, as well as tv stations in the bottom 115 Nielsen markets. Fresh news releases notifying students and stations of upcoming stories. Faxes, newsletter mail-ins, and a constantly updated website promoting the students and product.
• Management. On-time product delivery. Budgets under control. Legal and accounting advice concerning new development or budgeting, such as QuickBooks instruction and copyright/trademark requirements.

“In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope.” Charles Revson, founder of Revlon.

While EvergreenTV Productions, Inc. operates as a production company, it sells personal memories, opportunities and trust.

The home division creates video scrapbooks set to music, but sells memories and quality service. Customers must trust that we cherish their photos and will produce every video as if for our own families. Our employees must feel equal to the standards expected of them, and feel free to contribute new ideas to improve upon our business model. Employees are also our internal customers, and should be treated with the same respect given to customers who walk through the door.

The tour and travel division maintains an open mind to new video projects, so the client understands that his goal is our objective. While we will suggest alternatives and bring our experience to the table, we hold the client’s goal as the primary target. If we cannot achieve our client’s goal, we will present that information in our initial encounter and suggest other possible production means, rather than altering the project to our comfort level.

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Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

EvergreenTV Productions is a multi-faceted production company operating on three basic levels.

The Home Division of EvergreenTV Productions is centered around one product. Using the most advanced, all-digital editing equipment, our company turns standard photos into video “scrapbooks” of various length and style, all set to selected music backgrounds. Customers are given a free consultation to review the process, help in selecting needed music, and given an explanation of each of the four packages of videos from which they may choose. Each package is a detailed rate plan, with varying costs. By using this free consultation, customers are assured a unique and personalized video.

The Tour and Travel Division handles various projects which may present themselves to our production company. This division is not primarily a revenue generator, but is vital to the growth of the company. Projects will be hand picked based upon a referral system. By minimizing the number of projects, we control quality and reputation as a production company which specializes, rather than an all-encompassing production facility which forsakes quality for quantity of projects. This division is responsible every quarter for producing a new hour long video of areas of interest around Tampa Bay.

The Business to Business Division (B2B) is the heart and soul of EvergreenTV Productions, the center of the vision for which the company began. It is a marketing service for college and university students of broadcasting, and a news programming service for small market tv stations. News directors are encouraged to contact the students for job openings, and students are given an account history of which stations purchased their story. These stories are marketed to the bottom 115 (Nielsen market) tv stations nationwide.

EvergreenTV Productions, Inc. started in Tampa, Florida in October 2000. It is a privately owned, Florida corporation, Subchapter S.

Company Ownership

EvergreenTV Productions is a privately-held Subchapter S corporation owned in majority by its founder and president, Louanne Walters. There is one other director, Bobby G. Walters, Louanne’s father, who is also vice-president. Louanne owns 70%, with Bobby owning 30%. Shares are available for additional ownership.

Company Locations and Facilities

All equipment and office management space is held within one room, approximately 10×10 feet at Louanne Walters’ home.

We are currently looking for an initial storefront, and have priced several in the North Tampa and Carrollwood areas. Needed space is 500-750 sq. ft. In these areas, price per square foot runs $1-$1.50, or approximately $500-$1,125 per month for rent. Many of these locations include utilities.

Start-up Summary

Expenses and funding for the business start-up are shown below.

Products and Services

As stated in the Company Summary section, Evergreen TV Productions is a company of three divisions, selling both products and services according to each division.

Product and Service Description

Services include:

• Marketing college and university students’ news stories to small market tv stations nationwide.
• Posting students’ resumes for a certain period (three months) on its website.
• Assigning each student an account from which he/she can contact stations which purchased his/her tape for potential job opportunities.
• Assigning each station an account from which the news director may contact students as potential future reporters.

Products include:

• Video scrapbooks, produced from photos digitized and set to music.
• Tour and travel videos of local, business or other interest for use in area businesses, as advertising of area businesses, or to promote tour agencies.
• All types of “evergreen” or “timeless” news stories, such as Health, Travel, Business, Leisure, Sports, Politics, Feature Personalities, etc., which may be of interest to stations and their viewers.

Competitive Comparison

We stand apart from our competition in price and value.

Home Division: Currently, production companies are hesitant to offer video scrapbooks due to the amount of work necessary for a minimal return on revenue. They would much rather produce corporate productions with a high fee. Locally, a few companies will produce these scrapbooks, but they charge enormous fees. The reason for this is that they do not have a business system in place to allow them to produce these scrapbooks on a timely schedule with minimal cost. From an informal phone survey we gathered rates for a 10 minute video from $500 to $2,000. Additionally, this phone survey showed no true committment to the production elements of music and digital effects. Again, this is due to having no business system in place to provide these essential elements. It can be compared to a hamburger stand trying to become McDonald’s with no actual system in place to keep quality consistent.

Tour and Travel Division: We offer high value and quality to our customers, and treat every project as if it were the only project. Production companies in general have a reputation for sloppy and careless producing, for overbooking projects, and for inconsistent and exorbitant charges. Our referral acceptance program ensure we will not overbook, we will have a higher degree of responsibility with each customer who is referred, and we cannot charge one customer amount X, and another customer amount Y, as they will probably know each other. The referral program sets us apart, and reassures otherwise wary customers.

B2B Division: CONUS sells yearly subscriptions of regional news to tv stations nationwide for $20,000/year. Dr. Dean Edell sells yearly subscriptions of health news only, for nearly $30,000/year. MedStar sells yearly subscriptions of health news only, for $24,000/year. Mr. Food, Mrs. Fixit, TravelNet and many others all rank in the $20,000 and above category, and all offer only one topic, either health, food, travel, or how-to’s, but not something from each.

At our online website, EvergreenTV Productions offers a variety of topics to chose from, and stations can pick their own five stories each week to match their news or specific story trends, at a lower cost. They can customize their filler news, instead of throwing in whatever is available, making their newscasts flow smoothly, and eventually helping them generate viewers and thus sales, and all at a much more affordable cost.

Sales Literature

EvergreenTV Productions will rely heavily on presentations to retirement villas, business clubs, and other social outlets for advertising the Home Division. The B2B Division will rely upon one on one sales calls to colleges/universities and tv stations, and upon the Internet for e-mails, faxes and advertising of products and services.

Fulfillment

All end product supplies can be purchased locally from Office Depot, Sam’s Club, or Staples, or from a production company on the Internet at minimal cost. End product supplies include tape labels, and VHS/Beta/DVC video tape.

All photos being turned into video are provided by our clients and returned with the finished video product.

For the B2B Division, we do not buy our stories, but trade our marketing and resume services to students for their stories. A legally drawn-up contract is held between EvergreenTV Productions and each student, once his/her story is accepted. By agreeing, the student gives us the story for any commercial use, and he/she agrees to use that story only in job-searching. We then sell the story for profit and expenses (such as video tapes for dubbing purposes).

We also own over $12,000 worth of video and editing equipment, and can do our own stories, at no further cost to the company.

We use both Windows and Macintosh technology in our company. Windows and Office products are used mainly for all databases, word processing, and accounting needs. Macintosh products are used primarily for video editing, and loading video onto our website. We also have all the necessary components for a digital video production center, including cameras, mini-disc recorders, microphones, and lights. All other items can be rented per project at a low cost. Eventually, we would like to include DVD-R drives on our computers, to allow us to copy to DVD, rather than simply VHS tape (Home Division).

In addition to standard computers, scanner-copier-printer centers, we also use electronic faxing via the Internet, cell phone, DSL Internet subscriber line and several video tape recorders of various formats, including Beta SP, SVHS, DVC, and 3/4″. We are currently in communication with a media streaming Internet company regarding posting these news stories on the Internet to be downloaded directly to the tv stations who purchase the stories. This would eliminate the need for hard tape, and would give the stations instant access to stories they could download to their specific tape format.

Future Products and Services

Within the next five years, we will add storefronts statewide, all following consistent guidelines in our business system.

We would like to franchise this store nationwide.

Within the next three to five years, we will add production of our own brand of travel news to our product line.

Market Analysis Summary how to do a market analysis for your business plan.">

Home Division: There are no production companies in the area which currently focus on video scrapbooks. Several smaller companies “can” and “will” produce this for a high cost to the customer. With the advertising by both Apple and Sony focused on home digital video production, the awareness of this type of production is growing within the community, but as yet, no company has stepped up to the plate to offer this product. Consumers are becoming more educated about what can be done, but they do not know how to do it themselves.

For several months, EvergreenTV Productions has promoted this concept via word of mouth to small businesses, consumers on the street, and educated professionals. All show a keen interest in buying the product.

Tour and Travel Division : Many production facilities exist in the Tampa Bay Area; and all are capable of producing professional projects. As this is a referral division only, we do not plan to compete regularly for business. Instead, we will build a web of quality prospects by maintaining high productions standards, and accepting only those clients who come highly recommended. This is not our main focus, but is a tool to generate business and reputation.

B2B Division: EvergreenTV Productions focuses on the bottom 115 (Nielsen) tv markets. These are the markets whose station budgets don’t easily allow an expense of $20,000+ per year for programming services. We will offer the affordable alternative.

EvergreenTV Productions conducted a mail-in survey of 113 stations in the bottom 65 markets. The majority of these do subscribe to CONUS, Dr. Dean Edell, MedStar, or Medical Breakthrough. Of the 10 responses received, four stations did not subscribe to any news provider, but did indicate an interest in “filler news” at a reasonable cost. The conclusion is that many stations need stories, but cannot stretch their budgets to accommodate the high cost of programming. At this time, no service exists like EvergreenTV Productions programming alternative. Numbers for projected growth are not possible without history.

Market Segmentation

Three loosely defined market segments are identified. The “Home Division” category  is by far the largest potential segment and represents the consumer most likely to be our client. 

Target Market Segment Strategy

Home Division: Strategy for the home division is two-fold. First, we must find the appropriate means to communicate our product to potential customers. Because nearly everyone today has the ability to take photos and has a wide selection of photos at home, we must first narrow down our customer base by appealing to the emotions people attach to their photos. Older persons with larger families are more inclined to want to share their family histories. Newlyweds want their family and friends to share in their newfound happiness. By emphasizing these traits (nostalgia and euphoria) we can begin to gain a following for our product. Second, we must find a suitable location for our storefront, which enables us to find customers who share these traits. Malls and movie theaters appeal to “togetherness,” shopping together for gifts, weekend outings, brunch/lunch/dinner dates. The right location will give us access to our primary customers, those who will help us launch the product in the area by word of mouth.

Tour and Travel Division: This division’s strategy relies entirely on our referral program. Doctors’ offices and travel agencies give us a wider demographic schematic, as patients and families of patients are confined to a waiting room during a visit. Instead of watching afternoon televised programming, doctors will be able to provide their clients with informative, educational and entertaining programming as compared to many daytime talk shows.

B2B Division: Because EvergreenTV Productions utilizes the stories of university students, it is important to recognize the average age of a station’s reporters. A previous survey conducted by our company did confirm our experience, in that most small market tv stations hire only young “cub” reporters, as experienced reporters tend to move onward to larger markets and bigger stations. The quality of our product will match the quality of the station’s news. Therefore it is essential to target the bottom markets. This is also important to recognize from the service end of our business, as news directors will be interested in hiring reporters from our pool of news stories.

Market Growth

Home Division: We will be better able to track market growth in this division following the first two quarters of sales. At this time, with no active competition, we expect our growth rate to double and triple weekly. As Tampa Bay is a large retirement community, these numbers could be increasing for several quarters. We then expect to see a slight down curve as the product finds its niche within the community, with a more consistent level of sales.

B2B Division: Market growth can only be gauged by comparing the numbers of programming companies now available to those present a decade before. Ten years ago, Dr. Dean Edell was a radio host in San Francisco, now he’s available in dozens of tv markets nationwide. While the number of markets is not diminishing, the size of each market is changing. Depending upon population readjustment, the markets themselves adjust every year. One station may be in Nielsen market 110 this year, market 98 next year, and market 113 the following year due to population decline in year two and growth in year three.

Market Needs

Home Division: With the advent of digital editing capabilities on home computer systems, more consumers are aware of the potential of creating video scrapbooks, but most are not familiar enough with the technology to accomplish a simple video. Apple and Sony are selling large numbers of these computers despite a recent turndown in the computer industry. Digital still cameras are a must have, with consumers expanding their vocabularies to include “Memory Stick,” “Pixels,” and “Jpegs.” Yet, in the Tampa Bay area, no production companies are actively marketing video scrapbooks. We can use the above product interest, and the continued success of photo processing centers, to create a gauge for interest in this product. However, as with any relatively new product, we will not know the market’s true needs until several quarters of sales.

B2B Division: A void currently exists in the area of news programming. Larger stations are able to budget tens of thousands of dollars per year to support their needs. Smaller stations often rely on extending the weather and sports segments, or sitting on credits at the end of cast to “eat up extra time.” This reduces the newscasts’ value, and thus reduces the price of selling advertising as commercials, which is where tv stations make money.

Other small markets may subscribe to one or two programming services, at the expense of hiring quality personnel. These services limit the news directors and producers, because they have to run whatever story comes down on the satellite link that day. It may have nothing to do with other stories in a cast, or interest to the local viewing audience.

EvergreenTV Productions allows the stations to pick their own stories and run them when needed. In addition, by ordering weekly, they can choose from a constantly upgraded catalogue and pick stories which relate to news they are already running or have run recently. In other words, on a slow news day, CONUS may offer a story from a station in another state about a family lawsuit which has no relevance to that station’s viewers. EvergreenTV Productions, however, may offer a story about “Buying a puppy for your five year old.” It is timeless, and applies to a greater percentage of the viewing audience than the distant family’s lawsuit.

Within the service branch of this division, there is a greater range of competition, but few meet student’s needs. Many news talent agencies and resume services exist. However, none of them offer posting of resumes, marketing of resume tapes, and especially an opportunity to earn professional experience while the student is still in college, at no cost to the student. By positioning themselves with EvergreenTV Productions, students can hone in on various stations who have purchased their stories. They can link directly to those stations for future jobs, rather than send out a multitude of resume tapes in a shotgun style to get a foot in the door. And, they will not have to pay our company 10% of their first salary!

Market Trends

Home Division: The advent of home computers capable of digital editing can certainly be considered a market trend, and one that is highly influential to our home division. As more consumers know of the technology, more interest is created in our product. While large corporations spend millions in advertising to promote these computers, we can take advantage of this advertising second-hand. The interest is created by the large corporations, and we use like advertising and terminology to increase interest in our particular product. A second major trend is with photo processing centers, such as those at Walgreens, offering pictures on CD-ROMS. These centers are already taking pictures to the next level, with the purpose of sharing these memories with family and friends. The logical next step is to put these pictures together in a creative and professional video scrapbook, then copy them to VHS tape or DVD.

B2B Division: One major trend in the television news industry is staffing cut-backs. Newsrooms are using fewer reporters and photographers and replacing them with bought programming. Instead of paying $18,000/year for a reporter and $16,000/year for a photographer, smaller markets are buying news programming services at $20,000/year and saving on salary and health care expenses, while increasing the number of stories running per day. On average, a reporter will turn out one or two stories per day, while CONUS offers the ability to run two or three stories per day.

Another trend focuses on freelancing opportunities for reporters. Many are now working on their own, producing stories bought by several different companies. As tv begins to reflect the magazine industry in freelancing opportunities, more and more reporters will make a living working for themselves. In a long-term analysis, EvergreenTV Productions will be able to utilize these freelancers to do specific stories which fit the mission of our company.

A third trend is greater reliance on the Internet for programming. With the advent of TIVO, viewers can choose what they want to watch when they want to watch it. An even further long-term analysis could lend EvergreenTV Productions the opportunity to provide news that viewers can access specifically without going through their local tv stations. In the short term, local news stations may soon be able to download news stories directly to their control centers, without needing a tape for playback. By initially locating on the Internet, EvergreenTV Productions is putting itself in the position to take advantage of the increasing opportunities of Internet business, while at the present time offering easy access to a catalog of stories for order.

Service Business Analysis

Home Division: We are primarily a production company within the retail industry. Some industries are similar, but as this is new technology, it is a unique industry. At the current time, we know of only a few other production companies which consistently turn out video scrapbooks. The photography industry is similar in creating still pictures for retail.

• Production companies: Most are individually owned and rarely produce small projects such as video scrapbooks. We do not know of any production companies designed solely for this type of product, but do know of several small corporations who have similar guidelines. The downside to these companies is that they are limited in timely production ability. They cannot accept 10 orders for video scrapbooks simultaneously, as they are set up to produce one scrapbook every two to three days, rather than two to three hours.
• Photography companies: Like-minded companies which produce wedding, family, vacation, etc., still photos for families to treasure. They do not produce video scrapbooks from these photos.

Tour and Travel Division: We are limiting our production output in this division to a referral basis only. In general, the production company industry is very large, with companies specializing in corporate training videos, tour videos, advertising, etc. They rarely limit their productions to referral only, which means most often they will specialize in one area. To the customer, this means outsourcing to several production companies to meet his needs. A corporate president may have to hire two production companies to produce a training video and a travel video.

B2B Division: We are both a marketing service and news provider. Therefore, half of our business deals within the marketing industry, promoting students, while the other half deals within the news industry, selling news programming to news stations.

• Industry magazines: For a nominal fee, students seeking employment can post a want ad, specifying the type of job they are looking for. These magazines have good responses from tv stations advertising jobs, but have a lower success rate for students seeking jobs.
• Internet websites: For a nominal fee, students may post their resume and information on an industry targeted website such as www.tvjobs.com. Thousands of students and currently employed reporters compete for the same positions, again with lower success rates.
• Network-based programming: Affiliates belong to network news services which provide daily programming on hourly feeds. These stories are limited in region and topic, extremely time-sensitive, and restricted to the affiliation only. NBC affiliates belong to NBC Newschannel. ABC affiliates belong to NewsOne, etc.
• Subscription programming: For an annual rate, any affiliate may subscribe to these programming services. Their downside is in limiting the stories they offer to one specific topic such as healthcare, travel, or politics, rather than offering a wide variety of topics from which to choose. In addition, stations do not have a choice in which stories to run each day. Either stations can take one story daily from a satellite feed, or stations are sent a week of stories on tape.

Business Participants

Home Division: Most production companies have a full plate with a wide assortment of projects. They are benefiting from the growing need for corporate advertising/projects, and prices on production equipment are continuing to fall.

B2B Division:

Student Services:

• There are hundreds of national talent agents within the tv industry. A select few work with esteemed firms and take on only proven, exceptional talent. Hundreds of others are available to college students for a fee of 10-13% of their salaries. This is where agents make money, searching for a job for the students, gaining an interview, then reaping the rewards. Fewer reporters are looking for agents due to the fee and the increasing abilities of the Internet. Like travel agents, talent agents are finding their once lucrative positions threatened by the Internet.
• There are dozens of job search services available, more in the past few years due to the insurgence of the Internet. Most require an upfront fee of $10-15 per month for resume posting service, and the privilege of searching for jobs on their website from those stations which have subscribed to them. They will continue to do well as long as reporters are seeking positions.

Station Services:

• While there are many production companies, few offer news to tv stations. Most programming services are based in larger markets where their product has taken hold. They offer topic specific news for tv stations nationally, at a high cost. Most generate stories by one well-known personality and offer only one story possibility per day. They make the majority of their revenue from mid-to-large markets. They have a strong position in the industry, and because they are topic specific, do not threaten each other. Internet news on demand, where viewers can watch their favorite station from their home computers, is the biggest threat.
• Freelance reporters infrequently sell their stories to stations.

Distributing a Service

Home Division: Customers are accustomed to going into retail locations to make purchases or place orders. Having a storefront will provide them with this opportunity. Initially, we will host presentations to explain the product at various outlets such as retirement villas and apartment clubhouses.

B2B Division: TV Stations buy directly from the programming source. A sales representative may call or visit a station for a programming product, or the station may purchase directly via the Internet.

Initially, it will be vital for us to visit one-on-one with small market stations to obtain a base clientele. Those stations across the country will be targeted via telephone and direct mailing promotional kits. Those stations which responded to our initial marketing survey are prime first clients–those who have already defined their needs according to our questionnaire.

Competition and Buying Patterns

Home Division: As with any retail line, customers feel more comfortable and believe they are truly getting their money’s worth when they are given one-on-one attention. It is this attention we will give them in our 30-minute free consultations. Our customers will be more inclined to refer our business and product to friends and family if they believe we do not see them as simply a sale, but as people with needs being met. At the same time, it is essential we see the photos the customer is bringing in, and have the customer present to ask questions and verify the photo placement within the video. This initial attention to detail will also provide our customers with the knowledge that we will produce exactly the video they have in mind.

B2B Division: TV stations are prone to purchase news stories based on the bottom line. If one programming service becomes too expensive, the station will spin off to another programming service for a few thousand dollars less. Small market tv stations do not have this option, as most services are too expensive for their budgets.

EvergreenTV Productions will offer quality news stories at a very competitive price–in fact, half the cost of most other programming services–to gain access to those smaller markets. In addition, having a variety of news topics makes us a hot choice. Stations do not have to spend thousands for only one brand of news, i.e., health stories. They can choose from a wide variety, health, politics, financial, innovative, unusual, personalities, etc.

Main Competitors

Home Division (Video Scrapbook Production Companies):

Family Tree Videos: Strengths: A franchise production company geared toward genealogy, but includes producing video scrapbooks. Good-looking productions revolving around family interviews, documentation, and photos. Weaknesses: The formula is too complex to generate quality products in quantity. Many smaller production companies learn this method first, then give up due to lost time and not enough revenue. Independent Companies: Strengths: Nationwide, dozens of independently owned production companies produce video scrapbooks. Most are your neighbors, businesses you want to trust. Weaknesses: Quality is inconsistent and depends entirely upon the owner’s ability. If you’re not a close friend or family member, you may not get the product you really want or thought you ordered. Due to time constraints and the need for revenue, many of these smaller companies will put video scrapbooks on the back burner for bigger projects, such as weddings.

B2B Division (Programming Services):

Dr. Dean Edell: Strengths: Well known after years of radio and tv broadcasting. Big service, using satellite feeds to get stories to stations. National image, high volume. Weaknesses: Very expensive. At the top of the scale at $24,000+ per year. Limited to one topic, health news. MedStar: Strengths: Competitive pricing, less expensive than Dr. Dean. Utilizes chain of universities for national syndication. Weaknesses: Still too high a cost for smaller markets. Limited to one topic, health news. TravelNet: Strengths: National syndication, high volume. Has satellite feeds to stations. Weaknesses: Generic writing for travel pieces. Limited to one topic, travel news. Too high a cost for smaller markets. Mrs. Fix It: Strengths: Appealing change of gender, national image, excellent writing and presentation. Weaknesses: Too high a cost for smaller markets, limited to one topic, do-it-yourself home/yard/car improvements.

Many other services fall within this category, too many to mention. Some are purely regional and do not appeal nationally. Most are of high cost to small market stations. None that we’ve found offers a variety of news topics.

Strategy and Implementation Summary

• Create a “gotta have it” campaign. Our marketing efforts need to focus on a) introducing our specific brand of video scrapbooks and b) telling our customers why they and their friends all need one.
• Emphasize service and quality. Especially as this is a fairly new product to be launched into the market, customers need to know that we will cherish their memories and create a quality video.
• Emphasize variety and cost savings. We must differentiate ourselves from the large programming services by detailing the variety of news stories and affordable pricing.
• Build a relationship with schools and stations. Build long-term relationships with professors, deans and news directors to continue service and sales annually.
• Focus on key schools and markets. We need to focus on building a client base of schools who know and believe in our student oriented objectives, and who will help promote those objectives yearly. We also need to build loyalty and consistent quality with target small market tv stations/news directors.

Competitive Edge

Home Division: Our competitive edge in producing video scrapbooks is in our business system, which allows us a) to produce large numbers of videos while retaining quality, thus giving more customers a grade A product with a short turn-around time, b) to maintain consistency at every location, so customers can be assured they will get the same quality at one store that their friends/family received at another, and c) to train all employees using consistent customer service guidelines from initial consultation through any complaints/issues.

B2B Division: For TV stations, our competitive edge is having a variety of news topics to offer, and at a much more affordable cost to small market tv stations than larger programming services can offer.

For students, our competitive edge is offering a FREE resume service, FREE marketing service for that first job out of school, and a DIRECT connection to news directors in markets known to hire graduating broadcasting students.

Sales Strategy

• We need to sell the memories and emotions of these videos, not the product. While we produce videos, we create and tap into a lifetime of emotions cherished by our customers. Our advertising and marketing need to reflect this concept.
• We need to understand exactly what our service is, so our customers will also understand. Our customers must feel confident that we value their memories and emotions as much as our own, and will treasure them individually. An order for a video is not a product order, but a piece of family gold we are holding in safekeeping.
• We need to sell both the company and the product. As this is a new venture into an antiquated system, generating sales will require an enthusiastic approach in order to renovate the tv news programming concept. In-person sales are essential in the primary stages of generating sales. A reputation for service excellence, news variety and affordable pricing will continue the momentum of sales in the future.
• We have to sell our service and support to schools nationwide. Gaining the support of deans and professors is a vital element to generating inventory on a yearly basis. By developing a loyal clientele of professors, we ensure continued inventory growth annually.

Sales Forecast

Yearly sales forecasts are shown below and the initial year’s monthly forecast is shown in the appendix.

Strategic Alliances

Home Division: Strategic alliances with photographers, photo processing centers and travel agents will be key to generating sales in the first few quarters. We plan to initiate a co-marketing campaign, by possibly adding on 30-second commercials at the end of each video, promoting a photographer or travel agency. These will be tasteful and placed at the end of the tape, but will also co-promote a like business. In the future, we could sell these spots to like businesses to generate revenue.

Additionally, our alliances with retirement villas will be instrumental from start-up. While these will not involve co-promotions, it will be necessary to build a strong relationship so the villa officials welcome us to their facilities.

B2B Division: We heavily depend upon building a strong alliance with schools to create a substantial inventory to generate sales. The greater the size of inventory, the greater the variety we have to offer stations. We need to concentrate on making as many contacts with schools as possible. If we cannot offer students a marketing position, i.e., a substantial time frame in which we market their stories and post their resumes, we will not have their interest and it would follow, their stories to add to our inventory.

After the first year, the inventory will grow at a consistent rate. However, the first year’s inventory size could well determine our company’s sales success.

Marketing Strategy

Home/Travel Divisions:

• Build relationships with primary target customers (Market Segmentation section) and like businesses, such as photography shops, photography processing centers, and travel agencies.
• Emphasize service and quality while building a referral basis.
• Emphasize variety and affordability.
• Emphasize service while building relationships.
• Focus on schools with tv stations and broadcast communications programs.
• Focus on small market tv stations, bottom 115 Nielsen markets.

Positioning Statement

Home Division: Initially, for people celebrating an event or recognizing a lifetime of memories who would like to share photos of those memories in a video scrapbook with friends and family, our videos provide a special and unique gift opportunity. Unlike standard production companies which produce video scrapbooks in a random and time-consuming fashion, our videos meet consistently professional standards in quality in a timely manner. (See Competitive Comparison section.)

B2B Division: For students about to graduate and seek their first job within the tv news industry, EvergreenTV Productions offers an incredible marketing and resume posting service. Unlike www.tvjobs.com and others, it offers these services for free, and for a longer period of time (i.e., three months as opposed to one month).

For small market tv stations which need news stories daily to fill their newscasts, EvergreenTV Productions offers an affordable programming service. Unlike larger programming services such as Dr. Dean Edell and TravelNet, it offers a variety of programming at half the cost.

Pricing Strategy

Home Division: Our business system has helped define our pricing strategy. If our video scrapbooks are too time-consuming, the customer will be charged an exorbitant amount. If our video scrapbooks are even middle to low quality, we cannot charge the customer low enough. By making the productions both time-efficient and consistent in high quality, we can maximize our pricing to acceptable market levels. Our strategy is also based upon the fact that we are introducing video scrapbooks on a large scale into the market, with no previous history for this product. As our video style becomes more popular, we will be able to adjust the pricing accordingly. We are offering four package styles from which our customers may choose. By charting the most popular package, we will better determine the right price for our product.

B2B Division: Our pricing strategy is key to our offering. If we charge too much, or even 3/4 the price of larger programming services, we are undercutting our potential orders. The market of small market stations cannot bear the higher prices offered by larger programming services.

Likewise, by offering a free resume and marketing service to students, we are ensuring continued interest in our service in exchange for news stories. We need to be positioned to offer payment for these stories a few years down the road. As the popularity of EvergreenTV Productions grows, so will the number of programming services offering similar services.

Promotion Strategy

Home Division: Initially, we will depend upon presentations and business relationships to reach new customers.

• Retirement villas “social nights:” We have been invited to attend certain nights set aside at retirement villas for residents and family members in which we will present Photo Memories thru discussion and a brief video presentation.
• Photographers, photo processing centers, and travel agencies: We will form business referral relationships with like businesses to promote the product.

B2B Division: We depend on direct contact with communications deans and professors as our main way to reach students. That contact will be made to specific schools.

• Promotional Kits. We are sending colleges, universities and technical schools with tv stations on campus promotional kits which will include our objectives and student guidelines for various topics.
• Campus Visits and Phone Calls. We are contacting the professors and deans directly, either through campus visits or phone calls, to gain the support needed from deans and professors, who in turn are encouraging their students to submit news stories to us.

Distribution Strategy

Home Division: Our primary distribution will be through our storefront, which will also be the order center, consultation location, and production office. To make it easier for our customers at retirement villas, we offer to accept orders at and deliver to these locations.

B2B Division: Our distribution will focus mainly around our website, taking orders and processing them through direct mailings. In the initial period, we will be distributing tapes during person-to-person presentations.

We are prepared to mail on order, via the USPS. Stations may order for regular three-day delivery, up to overnight shipments, depending upon their needs.

Part of the business’s success will be based on planned tasks and timely completion of those steps. The table below lists steps, timeline and estimated budgets.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

EvergreenTV Productions is owned and operated by its founders, Louanne Walters and Bobby Gene Walters. It is a small company with immediate plans for hiring one or two employees per store. Each employee’s responsibilities will be outlined in our business system “Operations Manual.”

As we grow into the Tour and Travel and B2B Divisions, we will evaluate which positions need to be filled first. Long term growth includes plans for an Operations Manager, who will report to the President and handle all accounting and marketing responsibilities. Three managers will answer to the Ops Mgr, one per division. Each manager will be primarily responsible for accounting and marketing within his/her division, and will handle all hiring/training needs.

We currently receive a great deal of advice from outside sources, such as our accountant and attorney; however, we follow the advice which meets our goals and needs.

Organizational Structure

As a start-up, our divisions and departments are inter-related and handled for the most part by Louanne Walters. With time and revenue, we will expand to accommodate several departments: sales & marketing, service and administration, product development, and finance. Each division manager will fill these departments according to specific needs and the company’s business system operations manual.

The following chart outlines the anticipated organizational set-up for the first three to five years of EvergreenTV Productions, Inc.

Management Team

Louanne Walters, president: 33 years old, extensive experience in the radio and tv news industries. Formerly a tv news producer, reporter and anchor. Degree in broadcast communications, seven years with three NBC affiliates (KPOM, Ft. Smith, Arkansas – KRIS, Corpus Christ, Texas – KWQC, Davenport, Iowa) and one year as video programmer with Royal Caribbean International. Extensive public relations background as anchor and cruise director with Royal Caribbean International. Strong writing skills, strong story development and news sense. Attending courses at Small Business Development Center USF. Louanne also has strong sales skills, and is formerly a Toyota new car product specialist, and Voice Stream territory representative.

Bobby G. Walters, vice-president: 61 years old, extensive management background during 33 years with USAF. Degree in business and management. Twelve years as manager with local Wal-Mart stores.

Management Team Gaps

We believe we have strong leadership for developing the concept behind EvergreenTV Productions. At present, our weakest area is in accounting. We are currently taking an accounting course produced by “Great Courses on Tape,” focusing on finance and accounting. Additionally, we have hired Jim Wessman, CPA to advise and aid us in the development of EvergreenTV Productions. Jim is a qualified management counselor, and QuickBooks advisor.

We also need to hire division managers with a well-rounded management background, including human resources, accounting, benchmarking and goal-setting abilities.

Following the opening of stores for the Home Division, we will need to hire an operations manager, with an MBA and at least five years experience with a start-up organization.

Personnel Plan

Details of store staffing is presented in the Personnel Table, below and in the appendix.

We assume hiring employees on hourly pay the first year, and adding a few salaried management positions with benefits the second year. Our management salaries (marketing manager, president, operations manager) as shown below include taxable benefits. Payroll taxes for all employees are shown in the Profit and Loss.

Financial Plan investor-ready personnel plan .">

The most important element in the financial plan is the critical need for additional capital to assist in business operations through the remaining start-up process, and to maintain a positive cash balance for the first fiscal quarters. We do not anticipate any changes to our financial plan through accounts receivables or inventory, as our company operates upon the “payment upon receipt” principal for all goods, and our inventory cycle does not meet the standard criteria.

Moving from a home office to a storefront with employees, introduces greater liabilities. During the past seven month start-up process, we have largely committed to EvergreenTV Productions through personal savings, cashed stocks, personal credit lines and personal long-term loan options.

Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

We assume access to equity capital and financing sufficient to follow and maintain our financial plan as shown in the tables. We anticipate our financing to hold higher long-term interest than our current loan against stock. We assume that as our company grows, we will be able to utilize a larger credit line, decreasing our expenses in cash. Likewise, our short-term credit line will be available with a lower short-term interest rate, making more cash available.

We assume opening and promoting three stores within the Tampa Bay area before reaching saturation. Likewise, we assume relatively quick initial growth within the Home Division, following our plan of two stores open within the first year, and 10 stores statewide within five years.

We assume many tv markets are, or will become, Internet proficient. We assume most colleges and universities are, or will become, Internet proficient. We assume slow initial growth within the B2B Division. However, the majority of our long-term payments are for one time, or long-term purchases which will not need to be replaced in the first five years.

Key Financial Indicators

The benchmark chart shows the nature of our company. We estimate consistent turns on inventory, as our inventory is available for resale on a constant basis. In our Home Division, we do not keep inventory, but customers bring their photos to us. In our B2B Division, our inventory consists of news stories we will keep on hand for multiple sales. Several stations may purchase the same story, we simply make a copy of that story. Our blank tape inventory will be replenished monthly to avoid keeping a large inventory of tapes.

Our Gross Margin increases with increased sales, but as we have a very low direct cost of sales, this number will only increase fractionally compared to sales.

Sales and Operating Expenses are our closest measurements in this forecast. While sales increase dramatically, operating expenses increase with new stores, additional employees and taxes. However, by maximizing the number of employees within each store, we are also maximizing our location and limiting further expenses that additional storefronts would incur. We are also able to save drastically on advertising expenses, which would naturally increase with each new location.

Break-even Analysis

We assume running costs which include rent, utilities, office expenses, and an average of travel, advertising and miscellaneous costs. Miscellaneous costs are equal to quarterly costs such as business cards, brochures, bulk tape supplies and occasional equipment rental. Payroll increases every other month as we add new employees.

Projected Profit and Loss

Profit and Loss projects look very good, with the usual start-up loss limited to the first two months. The monthly projections for the first year are included in the appendix.

Projected Cash Flow

Cash flow projections are good, as shown in the annual table below, and the monthly table in the appendix. There are only two months of negative cash flow the foreseen the first year, and the all important cash balance shows steady increases.

Projected Balance Sheet

The balance sheet below and in the appendix show steady increase in net worth over the life of the plan.

Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7812, Motion Picture and Video Production, are shown for comparison.

Tax Season Savings

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How to Write a Business Plan Template for a Broadcast Company Channel

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Business plans, which have a traditional structure, can be modified to ensure a clear presentation of your business idea. In television, radio and now in online and mobile broadcast, many of those who will be reading it won't be familiar with the industry. Don't let structure get in the way of explaining your business idea fully and simply so everyone who reads it can understand what's at stake.

Business Model

Start the section on your business model with a page or two explaining the key niches of the broadcast industry your business idea will serve. Potential investors may not fully understand how broadcasting works, particularly if you're proposal deals with an alternative media like mobile or Internet radio. Don't leave any room for uncertainty. Explain why your channel is necessary and show how its intended audience compares to other outlets. Discuss your vision and mission and explain how you will create content, attract employees and build your schedule around it.

Target Audience

Define your target audience in detail and provide examples of how your channel will provide something they can't get elsewhere. Next, explain how you plan to market your channel to them so they're compelled to give it a try. Describe how you plan to keep your audience coming back and how you will build your channel into their lifestyles. Provide examples of how, why and when your audience will be tuning in and how frequently. Include an explanation of how you will attract sponsors and advertising.

Revenue Model

On-air and Internet advertising, subscriptions and sponsorship are among the revenue paths you might use to make money with your channel. However, the size of your audience must be verified by tracking services or a list of subscribers to justify your ad rates. Discuss how much you intend to charge for subscriptions and advertising during your development phase. Unless your content is unique and vital, you might have to offer the service for free until your channel becomes popular enough to attract advertising dollars. Other sources of revenue include special real-world events, charging guests for promotional appearances and running donation drives.

Financial Projections

Focus your financial section on defining what it will cost to build your broadcast channel, including equipment, professional services and operational and marketing activities. Next, estimate how much money you can reasonably expect to earn from your revenue streams. Investor decisions will probably be based on the value of your programming and the likelihood of attracting a substantial audience, so show how you will spend any investment funds and how those expenditures will create audience numbers that result in a steady stream of revenue.

• Startup Biz Hub: Start a Media Company
• AHS Video: Broadcast Video Production I Business Plan Template
• More Business: Entertainment Business Plan
• Corporation for Public Broadcasting: FY 2013 Business Plan

Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager. Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.

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Sample TV Station Business Plan

Here is a sample business plan for a TV station.

The media industry is huge, with loads of opportunities for investors seeking to launch their operations. For persons interested in starting a TV channel, a lot of groundwork is necessary.

Such would include writing a plan of action for your TV station. This is what we’re going to be discussing.

TV STATION BUSINESS PLAN SAMPLE

If you’ve wondered how to put together a comprehensive and implementable media production plan , we welcome you to read on. Here, you’ll find information on what it takes and how to go about it.

This template is a guide and targets persons with limited knowledge of TV business plan writing.

Organizing your TV Station Business Plan

To do a good job at writing your plan, you’ll need to have different aspects of your plan systematically written.

Here, we’re talking about including basic sections without which your TV station business plan won’t be adequately and comprehensively covered.

These sections include the executive summary, company description, products & services, as well as market analysis sections.

Others include the strategy & implementation section, organization & management team, and the financial plan & projections.

This outline also applies to a radio station business plan .

i. Executive Summary

Consider the executive summary section as being the summary of your plan. Why do you need a summary? To give your audience a concise overview of your TV station business plan.

With a well-written executive summary, your readers get to know what the plan is about and what it stands for.

Usually, the executive summary gives an idea about the viability of your business idea. You should also be able to hold the reader’s attention to make them interested.

Key additions to the executive summary include the business name & location, as well as the services and/or products offered.

Other subsections to be discussed include the mission & vision statements and the specific purpose of your TV station business plan.

Business Name & Location

Every serious business idea should have a name. This is where you introduce or unveil your TV station business idea by giving its identity. What is it going to be called? Also, providing its location also matters.

As a broadcast business, it should be strategically situated for better reception of its signals.

Services and/or Products

What niche area will your TV station business be focused on?

How does such serve the needs of your clients? Are there any products you wish to offer? These are key points that must be discussed within your executive summary.

However, you won’t have to elaborate on these points as your executive summary needs to be limited to a few pages. All such information will be discussed in greater detail within the products and services section.

Mission & Vision Statements

Anyone going through your executive summary section can know what the business stands for and where it’s headed. This is only possible when your mission & vision statements are well written.

Your mission statement should clearly define the purpose for which your business exists.

It should capture your goals as a business. In the case of your vision statement, such should state your dream for the TV station. It’s written in a general sense and highlights the company’s goals.

Specific Purpose of the Plan

Without a clear purpose, your business is bound to fail due to a lack of clarity.

State the specific purpose for which your plan is written. Do you wish to attract funding? Is it written for the sole purpose of strategizing? Whatever it is, have the purpose written down.

ii. Company Description

The company description section is where you provide a comprehensive breakdown of what your TV station does, or plans to achieve, its goals as well as its legal structure.

What demands do you intend to fill? This has a lot to do with your preferred niche area.

Also, provide an overview of services and products to be offered in addition to critical partnerships to be forged.

What more? The company description section should include a summary of company growth with financial or market highlights. What are your goals as a business, and how do you intend to make profits?

iii. Services and/or Products

The products and services section takes a closer look at what your TV station sells and how such benefits your clients. What’s the market role of your service(s), and how does it measure up in terms of its competitive advantage over those offered by your competition?

iv. Market Analysis

The market analysis section is crucial to the successful launch of your TV station. Here, you’re expected to show an appreciable understanding of the broadcast industry.

For that to happen, thorough market research needs to be conducted.

Such research covers target customer segments, including industry outlook. Provide any supporting statistics for such. Also include data on historical, current, and projected marketing trends.

A key inclusion you shouldn’t leave out has to do with an assessment of your competition.

Having identified your competitors, you’ll need to highlight their areas of strength and weaknesses.

v. Strategy & Implementation

Your marketing strategy and implementation plan should explain how you intend to promote your TV station business. Also, it should include information on how you plan to enter the market.

Provide details about costs, pricing, and promotions for your services.

vi. Organization & Management Team

The successful launch of your TV station business won’t be possible without an organized and efficient management team.

Under this section, you’re to identify and describe your management team with roles played and departments headed.

Begin with an organizational chart describing key employees and departments headed by them. Business owners aren’t left out as their profiles need to be added.

This includes names, level of involvement, percentage ownership, and the likes.

Provide detailed information on your management team with names, positions, departments headed, and past experiences.

vii. Financial Plan & Projections

The financial plan and projections section covers the financial aspects of the business. It will be beneficial to use the services of a financial expert such as a professional accountant when writing this section.

Here, three key areas are considered;

They include historical financial data (mostly applies to established businesses) and also realistic prospective financial information.

Another vital inclusion is a brief analysis of your financial data.

SEE: How Do TV Shows Make Money?

With these details provided, your TV station business plan is set for implementation. It’s important never to rush the process but take the time needed to put down everything necessary for a successful takeoff carefully.

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How to write a business plan for a television production company?

Putting together a business plan for a television production company can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing television production company, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a television production company?

• What information is needed to create a business plan for a television production company?
• How do I build a financial forecast for a television production company?

The written part of a television production company business plan

• What tool should I use to write my television production company business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a television production company business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your television production company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your television production company to be in the next three to five years.

Once you have a clear destination for your television production company, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small television production company runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your television production company's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your television production company business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your television production company's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your television production company.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your television production company and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your television production company's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your television production company, let's explore what information is required to create a compelling plan.

Information needed to create a business plan for a television production company

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your television production company business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a television production company

Carrying out market research before writing a business plan for a television production company is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your market research might reveal that viewers may be looking for more educational programming, such as documentaries or biographies. Additionally, your research might show that viewers might be interested in shows with a modern, edgy feel, such as dark comedies or crime dramas.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your television production company.

Developing the marketing plan for a television production company

Before delving into your television production company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a television production company

Whether you are starting or expanding a television production company, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

Staffing costs for a television production company can include hiring producers, directors, camera operators, sound engineers, and editors, as well as paying for actors, extras, and other staff members. Equipment costs can include cameras, sound and lighting equipment, editing software, and other production related tools.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your television production company, it is time to start creating your financial forecast.

What goes into your television production company's financial forecast?

The objective of the financial forecast of your television production company's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a television production company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a television production company shows how much revenue and profits your business is expected to generate in the future.

Ideally, your television production company's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established television production company. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your television production company

The balance sheet for a television production company is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your television production company's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your television production company's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your television production company has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your television production company business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your television production company business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a television production company.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the television production company, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a television production company business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a television production company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your television production company's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your television production company, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your television production company business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your television production company, you may highlight its access to a wide range of talent, resources, and infrastructure. The area could offer access to a competitive labor pool with a variety of skill sets. Additionally, the area might be home to a variety of vendors and suppliers that could provide the necessary equipment and services for production. The area could also offer lower costs for overhead and production expenses, making it an attractive option for a financier. Finally, the area might be home to a variety of production-friendly incentives that could make it a desirable location to create a television production company.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your television production company might offer services such as media production, video editing, and live streaming. Media production is a great way to create videos that can be used for marketing campaigns, product launches, or for entertainment. Video editing is a service that can be used to arrange shots, add music, and create special effects. Live streaming allows customers to watch events live, such as conferences, concerts, and ceremonies. These services provide customers with the ability to create and share content in a professional and timely manner.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When you present your market analysis in your television production company business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your television production company, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your television production company aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include young adults in their twenties. This demographic typically has more disposable income to spend on entertainment and leisure activities, making them attractive to television production companies. They also tend to consume media content more frequently than other age groups, making them ideal for television production companies to target.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your television production company.

5. The strategy section

When crafting the strategy section of your business plan for your television production company, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your television production company could face a variety of risks. For example, you may encounter technical difficulties during your filming and editing process, which could lead to delays in production and cause you to miss deadlines. Additionally, you might be dealing with a limited budget, which could lead to difficulties hiring the necessary crew or securing the necessary equipment for the production.

6. The operations section

The operations of your television production company must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your television production company - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You could have key assets such as the scripts and screenplays for your television shows, as well as the characters and storylines that you have created. These are Intellectual Property that you may be able to monetise in the future. Additionally, you might have the rights to the music that you use in your productions, as well as the sound effects and audio recordings. These are all key assets that you could use to further your television production company.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a television production company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my television production company's business plan?

In this section, we will be reviewing the two main options for writing a television production company business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your television production company's business plan

The modern and most efficient way to write a television production company business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your television production company's business plan

Outsourcing your television production company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the television production company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your television production company's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your television production company business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your television production company business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your television production company's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your television production company. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a television production company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start a Channel on TV: A Complete Guide

Historically, if you wanted to start a TV channel, you had only two options:

• Invest millions of dollars on infrastructure and equipment to broadcast your channel on a local TV station
• Strike a deal with a cable TV company which would also require heavy startup and operational expenses (assuming they’ll even agree to deal with you)

For decades, these have been the only two routes to starting a TV channel. But, in the last few years, a new option has emerged that makes starting a channel of TV accessible to a lot more brands and individual creators: launching your TV channel online.

While local TV or cable is still the right choice for some content creators, starting a TV channel online is now the best option for most. It eliminates the need for raising capital, greatly reduces staffing costs, and makes it easier to monetize your content as effectively as possible (which is the whole point of creating a TV channel).

That said, you still need the right technology to bring your TV channel to life on as many platforms as possible. That’s where we can help.

Amagi is a cloud-based broadcast platform that helps content creators, owners, and aggregators launch, distribute, and monetize their content on online TV platforms, such as Roku, Samsung TV Plus, Pluto, and Sling TV. We also support playout on traditional cable TV channels and broadcast TV.

Since our start in 2008, we’ve helped over 500 content brands launch their channels across 40+ countries and have worked with clients like CuriosityStream, Discovery Networks, Fox Networks, Tastemade, Vice Media, and Warner Media, in addition to many more smaller creators and brands.

In this article, we’ll explain the four steps to start a channel on TV and how Amagi can streamline your experience:

• Evaluate the content you have
• Determine the type of TV channel you want to broadcast your content on
• Deliver the content to the end-user platform
• Monetize the channel with dynamic ad insertion

If, after reading this article, you’re ready to launch a linear TV channel, we can help. We currently manage over 2000 channel deliveries at a significant cost savings over traditional methods. Contact our team to discuss how to launch your channel and distribute your content to as many platforms as possible.

Step 1: Evaluate your content

The first step in creating a TV channel is understanding how your audience and viewers will relate to your streaming content. Most creators already have a clear understanding of what they have to offer, so this step won’t take long. If you’ve already done the background work here, skip to Step 2 .

Before you can answer the main question of Step 2 (choosing which type of TV channel to start), you should be able to answer the following questions:

• How many hours of content do you have?
• What type of content is it?
• How does your audience prefer to consume this content?
• What platforms are they already using?
• Do you plan to offer any of your content via live streaming?

Question 1 & 2: How many hours of content do you have and what type of content is it?

The number of hours and type of content you have determine whether you have enough to run a linear TV channel or if you should instead pivot to a video on demand (VOD) experience.

For example, 60 hours of soft, soothing music with nature footage is enough for a linear TV channel because most users play it in the background. If it loops every week, most of them won’t mind.

On the other hand, viewers won’t enjoy sixty repeating hours of a cooking show, so it won’t perform well on linear TV.

Many of our clients have thousands of hours of content; if that is the case for you, linear TV is clearly a good choice. If you have less content, that doesn’t mean you can’t start a linear TV channel; it just means you need to be more careful making your program schedule and choosing which platforms you distribute it to.

Questions 3 & 4: How does your audience prefer to consume this content and what platforms are they already using?

A linear TV channel caters to the traditional “lean-back” TV experience as contrasted to the “lean-forward” experience of video-on-demand. VOD popularity is at its peak right now, but linear TV use is also surging on free ad-supported streaming TV (FAST) platforms like Roku, Samsung TV Plus, Vizio, Hulu, and more.

Do you know if your audience prefers to consume your content through regularly scheduled programming or by binging your whole offering? Depending on your answer, you can choose to start a linear TV channel, a VOD channel, or both.

If you have any demographics or usage data that indicates which platforms your audience is already using, that will also help you plan distribution. For example, if you know that your audience is highly localized, then starting a channel on your local TV or finding a local online platform might be the best place to start.

Question 5: Do you plan to offer any of your content via live streaming?

If you have live content, then you’ll need to choose a technical solution that can support live broadcast playout. Amagi is the only cloud playout provider that can handle broadcast-grade playout for content like live news and sports. Learn more here .

Step 2: Decide which type of TV channel to start

There are four types of TV channels you can start:

• A local broadcast TV channel
• A cable channel
• Your own TV app
• A channel on an existing FAST platform

If you already know what type of TV channel you want to start, skip to Step 3 .

#1. Local broadcast

Running your own TV station requires millions of dollars of investment, massive technical infrastructure, and in most countries, a license for broadcast (For example, in the U.S., you need a license from the Federal Communications Commission or FCC.) You will likely need a consultant to guide you through local market analysis.

You’ll also need a large team with appropriate technical training to manage the broadcast.

For most content creators, establishing a local TV channel isn’t feasible. And even if it is, the costs involved often don’t justify the undertaking compared to FAST. That said, running a local broadcast is far more affordable with Amagi. You don't need to spend millions of dollars in investments because we handle playout for you.

#2. Cable channels/Traditional MVPDs (Multichannel Video Programming Distributors)

MVPDs deliver several channels as a package to subscribers through cable television or satellites. Some examples of MVPDs include DISH, Comcast, DirecTV, and Cox.

First, as a content creator, you need to strike a deal with the cable company. You must have very high quality content to be considered, in most cases. And even if you succeed in making a deal with a cable company, you still have to handle all technological issues yourself to deliver the content to them.

Second, though cable TV does still generate good revenue from ads, their market share is dropping rapidly. Most advertisers are now moving online. (They spent over $14 billion on connected TV in 2021, an increase of nearly 60% over the previous year.)

While cable or satellite tv channels can still be a good option, they’re usually only viable for large media companies with a presence on multiple platforms.

#3. Creating your own app

Platforms like Fire TV App or Roku TV app let you build apps for your own TV channels.

It’s a good option if you already have an audience. (For example, you may have an audience on a YouTube channel and then create an app for them.) But, you will have to keep building your audience once your app is created. You’ll also bear the cost of hiring developers to build and maintain the app for you, plus the cost of video hosting.

For example, television networks CondeNast and Tastemade first started on YouTube. After they attracted millions of viewers, they created their own app to host their TV channel.

#4. Free Ad-Supported Streaming TV (FAST) on existing platforms or apps

FAST services support linear, live, and on-demand channels. They can run on multiple devices like smartphones, tablets, laptops, and TVs. FAST is a type of OTT (over-the-top) TV because it is delivered via the internet instead of cable or a broadcast signal. Some examples of the FAST providers we work with include Roku, Vizio, Sling, Xumo, Fubo TV, Plex, Hulu, Twitch, Samsung TV Plus, and more.

FAST is usually the best option for content creators who have digital assets on platforms like YouTube, are already earning revenue from those platforms, and are confident that their video content will perform well on TV.

To create a FAST channel, you need to make an agreement with the host platform. Most of them have a screening or pre-qualifying process. They want to know that your content is relevant and interesting to their consumers.

Once you strike a deal with a FAST channel, you need a technical partner to help you create your channels for various platforms. This is where Amagi can support you. With technical partnerships with 50+ FAST platforms and over 100 AVOD and D2C platforms, Amagi is the largest FAST service provider around the globe. Contact us if you want to discuss starting a FAST channel.

That brings us to Step 3.

Step 3: Deliver content to the end-user platform

Content consumption happens on the video service platforms (VSPs) where people tune in to watch that content. Some examples include YouTube, Roku TV, and Sling TV.

Amagi helps content creators deliver their content to the end-user platform (VSPs) they have agreements with. In order to deliver and monetize content on a VSP, you need to follow their technical specifications for video formatting, metadata delivery, and more. You also need to host the content and have enough bandwidth to ensure uptime, even if you suddenly get an influx of new viewers.

If you have a small content library and only deliver your content to one or two platforms, you could handle the technical aspects of playout with a small team of proficient staff. But if you have hundreds of hours of content, or want to run your channel on more than one platform, meeting the ever-changing specifications for each platform is too burdensome for most in-house teams.

With Amagi, managing your channel is simple. You don’t need in-depth, technical expertise, and you can schedule programming for all your channels (and platforms) from one interface.

Here’s a look at how Amagi CLOUDPORT functionality makes data ingestion, content clean-up, scheduling playout, and delivering content to each VSP simple, whether you’re starting a traditional broadcast channel or pushing content to multiple FAST platforms.

Data ingestion

It doesn’t matter where you store your content. Whether it’s on a hard drive, YouTube, Vimeo, or Google Drive — if you can share it with us, we can ingest it. That includes live TV content, recorded video, audio, graphics, subtitles, and metadata.

Next, we transcode your files according to the specifications of the FAST platforms you have agreements with. In layman’s terms, that means we make your videos and metadata compatible with the software the platform uses, along with any variations needed, so that it can play out on different types of devices (Android vs Apple, laptop vs TV, and so forth).

Many playout solutions require you to transcode your own content or impose an up-charge. At Amagi, we believe in offering full technical support at no extra cost. Content ingestion is a key step in preparing any internet TV channel, so it’s bundled into our offering.

During the ingestion step, you can also add dynamic and static overlays, dynamic lower-thirds, subtitles, voice-overs, overlays, and other advanced secondary graphics to your programs. This video has more information about Amagi’s advanced dynamic graphics capabilities, if you’d like to learn more. You can also explore how we deliver customer HTML5 graphics for live sports and new channels here.

Content quality

After your content is on Amagi’s platform, we ensure quality control to spot and fix technical errors. When you transfer content to a platform, there’s a chance of small technical failures, like a suddenly blank screen or moments of audio loss. Traditionally, finding and fixing these errors was done manually. That eats up time and money and doesn’t even guarantee complete accuracy.

Additionally, not complying to content quality guidelines also attracts hefty fines from regulatory bodies. For example, for most video assets, it’s mandatory to offer closed captioning for audio-impaired audiences. But Amagi CLOUDPORT automates the entire quality control process, eliminating the time and effort you’d invest in carrying out this process on your own. Some quality control processes that we automate include:

• Normalizing frozen frames
• Detecting black frames in a playout
• Detecting loudness & audio losses (and correcting them)
• Ensuring synchrony between video and its subtitles

We also generate a low-resolution preview of each asset so that quality control teams can confirm everything’s ready to go.

Playout scheduling

You can manage programming for traditional broadcast, cable TV, and web TV channels with our simple drag-and-drop playlist scheduler. That means you create program schedules for all your channels from the same interface.

You can manage playout schedule remotely using a web browser. Here’s a quick overview of how that works:

• Amagi sources metadata from your content and displays that metadata alongside your program details. This helps you search, sort, and filter the right media to be scheduled in the calendar.
• Then, you can create a program schedule or electronic program guide (EPG) for multiple days. You can decide if you want the content to run daily, on weekends, or in any other customized pattern.
• Next, VOD and linear TV platforms receive the EPG from Amagi. The EPG provides information on both the current and scheduled shows for your channel on the user’s devices in an easy-to-consume format.

Content delivery

Once you’ve set up your playlist, Amagi streams the content directly to smart TVs, phones, tablets, or laptops through fiber, satellite, or IP-based delivery in the pre-defined format (4K Ultra HD, Dolby Atmos, etc.) required for each of these devices. Once the channel is up and running, we maintain a 99.99% uptime.

Amagi partners with platforms like Roku TV, Samsung TV Plus, Pluto, Fubo TV, Apple TV+, and others to distribute your content to over 200 million connected TV households.

Step 4: Monetize your content with dynamic ad insertion

The whole point — at least for the majority of content owners — of creating a linear TV channel is to make money from your video assets. Amagi employs dynamic ad insertion (DAI) technology to simplify the whole process of running ads, from preparing your content (adding markers like SCTE, DTMF Cue Tones, or Packet31) to inserting personalized ads for your viewers.

We can seamlessly insert personalized ads with recorded, live TV, and VOD programming. We partner with leading ad networks such as SpotX, Google DFP, Pubmatic, The Trade Desk, Telaria, and TripleLift, among others.

But we handle even more than just the technical aspects of serving ads. We also provide in-depth analytics and insights on what content performs the best, at what time, and with what audiences. That way, you can continue to increase revenue by adjusting content programming based on real data.

You can even adjust ad strategy in the moment if you notice a viewership spike, for example.

You’ll also have access to information on ad breaks, the total number of ad impressions, completion rates, and ad drops.

Keep growing your TV channels with Amagi

Apart from helping you distribute and monetize new channels, we also help you expand your reach. If we know of specific channels that your content would do well on, we’re happy to make an introduction between you and their team.

We also want to make sure that you’re able to solve the problems you come across while creating and managing your channels. While our team is always ready to help with technical issues, you can leverage our customer community for industry advice as well. For example, if you face particular scheduling challenges with a sports broadcast, we can introduce you to another content creator in the space who faced similar difficulties.

We’re also working on customer forums where a number of content creators in a related space come together to discuss common problems and how to solve them.

In short, Amagi provides both the technology and the community to help you bring your TV channel to life, whether it’s your first channel or your tenth. We’d love to chat with you about your content and how to best leverage it on linear TV platforms. Contact our team today to learn more.

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How to Create a Channel Business Plan That Will Get Executive Buy-In

If you want to tread the path of implementing a successful channel marketing program, one of the first things you need to do is secure executive buy-in from your organization. And that means creating a channel business plan that will make them want to say yes.

There are many things to consider for this — channel marketing leaders want to ensure that any channel business plan pitched is worth the time and money invested, providing a roadmap to success. You’ll need to include information about your channel’s potential impact on the company and the data supporting this potential.

According to Forrester , channel marketing strategies and programs need to be curated in such a way as to allow for the best customer and partner value. With current trends in mind, a channel business plan must subscribe to evolving partner ecosystem needs that align with company goals — ensuring executive buy-in.

Here are some tips on how to create a channel business plan that will get executive support:

1. Understand your organization’s business objectives and goals

Before you start drafting your channel business plan, make sure you understand the bigger picture. Why does your organization want to build a channel program? Is it because they want more sales and market share or to expand their reach? Once you identify what matters to your leadership , you need to work on aligning these goals with partner recruitment, your onboarding strategy, and the company growth plan.

Streamlining your goals will make it easier for your team to hone in on what matters most and set up a more straightforward path for what needs to be accomplished with actionable steps to follow.

2. Focus on key metrics

Don’t try to include every metric in your business plan; instead, focus on the ones that matter most and show how they relate to your overall company goals. These metrics should be relevant and easy to understand at a glance. For example, if you’re partnering with distributors with many sales representatives across multiple countries, consider including the total sales volume by country as one of your metrics for success.

This way, executives can see precisely how much revenue has been generated through this channel and compare it with other channels at their disposal (e.g., direct sales). It’ll be helpful to allow executives to view how channel marketing results are collected, so they know what to expect. Having a clear view will give them the confidence that the investment is worthwhile and allow them to make more informed decisions about where Market Development Funds (MDFs) should be allocated .

Learn how you can use Business Planning to track both partner progress and KPIs to gain actionable insight into overall channel performance.

3. Implement seamless automation

You may be marketing different products and services through varied channels and partners. This is a challenge because it would consume a lot of time and effort, plus human resources to monitor these channels manually. That’s why it’s crucial to have a low-touch or no-touch approach so higher management can focus on more value-driven strategies.

Consider using an automation platform that allows you to manage all your processes from one place. With an optimized workflow, partners can integrate seamlessly into your partner program and easily access step-by-step instructions, product information, and tools. This eliminates uncertainty and performance variance, so partners can focus on driving channel revenue.

Find out more: Use Journey Builder to curate an automated and scalable partner lifecycle to easily guide them in delivering successful results.

4. Set your partners up to succeed

With some organizations having thousands or tens of thousands of partners in the channel, it isn’t easy to monitor how each partner chooses to market your product or service. You may risk having partners using messaging and marketing strategies that aren’t in line with what you want to present to consumers — leading to confusion among customers and an overall lack of trust in the brand.

To avoid this problem, you can prepare the right marketing message that partners can quickly adopt and endorse using effective Through-Channel Marketing Automation (TCMA) solutions. This ensures reliable lead generation to amplify and promote your marketing message, not to mention in an easier, more automated, and more scalable way for you to facilitate your partners’ journeys.

Explore how Impartner TCMA can improve partner adoption with an optimal user experience, giving partners the essentials to get started on automated lead generation.

5. Make financial projections

Having a comprehensive overview of revenue reporting and analytics will place you in a better position to project how your company can grow. This will help executives determine which products and services will generate more revenue, allowing smarter investments into areas that gain more traction while spending less on others.

If you lay this out in detail, it inspires trust and confidence in your channel business plan that it is future-proof and scalable no matter the shift in the direction of marketing strategies.

Find out more: Use Impartner Analytics for Partner Performance Management for personalized visuals and reports on partner performance so executives can constantly stay informed.

Obtaining Executive Buy-In is Just the Beginning

It’s imperative you set yourself up for the best chance at success at the starting line. With systematic planning backed up with research, it’ll be easier to obtain executive support for your channel business plan. Using an efficient partner relationship management (PRM) solution will provide a more transparent overview of the steps and functions necessary to run an effective channel program.

Better yet, let us do the job for you every step of the way — discover Impartner PRM for yourself.  

Learn more about how the Impartner PRM solution can help get your channel ecosystem scale ready. Request a demo .

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You are here: Our work > Case studies > Television channel business plan

Television channel business plan

Introduction.

The Mediaator team has extensive experience of developing business plans for media services, including television channels, websites, mobile applications and video-on-demand (VOD) services.

Our work in this area has spanned from individuals launching start-up businesses to national public service broadcasters developing comprehensive new services. We have worked with clients in the UK, Europe, the Middle East and Asia on developing detailed financial models and operational plans for their new ventures.

Our business plans are developed in close collaboration with our clients, working from proposition development and market opportunity, through to detailed costing and revenue projections and operational plans.

Combining our team of strategy and operational consultants with our extensive network of industry professionals and mediaator’s long history of launching new services, our business plans are suitable for use during fund-raising at the highest level whilst being grounded in a highly implementable operational reality.

Our approach

Mediaator takes a three-phase approach to developing services with clients.

• Proposition development
• Detailed financial modelling and operational planning
• Implementation support

These three phases are interdependent and may vary depending on client needs.

A high-level summary of our approach to each of these phases is included below. For more details and to discuss how mediaator can help with your business plan, please contact us.

1) Proposition development

During this phase we work closely with our clients to develop a detailed proposition which will be the basis of the business planning process.

We focus on rigorously testing a proposition from both a consumer and industry perspective. This includes service positioning, target audience analysis, competitor mapping, understanding the market size, barriers to entry and exit, risk management and developing a sense of purpose and a remit for the new business.

2) Detailed financial modelling and operational planning

During this phase we develop a detailed financial and operational plan for the proposition developed in Phase 1.

In instances where there is an existing business in place which is relaunching or adapting, we undertake a thorough on-the-ground audit in order to understand what technology and operations are already in place. Where there is no existing infrastructure, we plan from the ground up.

Operational planning involves a detailed documentation of the technology, operations and human resource required to realise and operate the business. This varies by business but typically includes areas such as:

• Content planning
• Organisational structure and working patterns
• Technical infrastructure
• Commercial operations
• Legal and regulatory requirements

Excel financial modelling is conducted by our expert strategy consultants and covers:

• Cost modelling based on the operational plan developed above (Opex, Capex)
• Revenue modelling
• Financial outputs including P&L, cashflow and balance sheet
• Funding requirements and NPV analysis
• Scenario development and sensitivity analysis

We typically forecast models over a 5-10 year period depending on our clients’ specific needs.

The operational plan and assumptions, inputs and outputs from the financial model are combined into a single business plan document which is delivered alongside the Excel financial model.

3) Implementation support

We are confident in the operational and financial reality of our business planning exercises. As such, we seek to work with our clients all the way through to launch and operation of their business. We have provided interim management, training services and ongoing consultancy to a range of our clients.

All our client engagements are unique. If you would like to discuss how Mediaator can help you with your business-planning exercise, please get in touch .

Further experience

We have conducted a wide range of related projects, including business plans for:

• Web-based businesses
• Mobile applications and services
• VOD (video-on-demand) services

More case studies...

• Broadcaster turnaround
• Content production review

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Channel Sales Business Plan and Proposal – Guidelines and Tips

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You’ve likely heard of, and maybe even developed, a business plan in the past. Similar to a standard business plan, a channel sales business plan explores the goals, intended strategies, associated costs, and other essential elements of a new project. Channel professionals can use this plan to communicate intentions for your partner program and get buy-in from leadership.

When Should You Create a Channel Sales Business Plan?

A channel sales business plan is essential for gaining buy-in from your leadership team and the rest of your organization. Therefore, it’s essential to develop one prior to first starting your partnership program. This helps leadership understand your goals and the resources you’ll need to achieve them.

Similarly, a channel partner business plan can also be effective for getting buy-in when you’re considering implementing a new strategy. This could involve first involving integration partners, beginning a new co-marketing campaign, or engaging ISVs.

Finally, once you have a program up and running, it makes sense to revisit your channel partner business plan every few years to ensure your goals and initiatives are up-to-date.

What Are the Essential Elements of a Channel Partner Business Plan?

As you develop your channel partner business plan or proposal, there are the key sections you’ll want to include. Depending on your reasoning for developing this plan, you may leave out a few of these sections or focus on one area more. The below descriptions are designed to serve as a guide for what to include when building out your channel partner business plan.

Initial Market Analysis

Your initial market analysis section should set the tone for your business plan by painting a picture for whoever is reading. Describe the relevant business landscape right now that makes your partner program make sense.

Explore recent business activities and industry trends that support your efforts. This is an important place to include statistics and studies as well as anticipated upcoming trends . In addition, this section of your channel business plan should briefly discuss the profile of your ideal partners as well as the customers you’ll serve through these partnerships.

Operational and Management Strategies

In this section, you’ll dig into your team and resource needs for accomplishing the plan. It’s essential to include this early on as it’s a vital part of the “ask” involved in a channel partner business proposal. Highlight any new hires, such as a designated CAM to grow the channel .

Specify what involvement you will need from other teams, such as new resource development from Marketing or prospecting calls from Sales. This section should also detail different resources you anticipate using, such as PRM software to streamline and scale management demands as the channel grows.

Goals & Objectives

This portion of your channel sales business plan is all about what you hope to achieve. First, describe the KPIs and OKRs associated with your program. These should be specific and realistic enough to attain. Don’t include stretch goals just to impress your leadership team — focus on achievable milestones that future efforts will build upon.

Ladder the program’s goals to broader sales initiatives to demonstrate how partners can effectively help the company enter new markets, promote new products, and more. This is an important strategy for ensuring cross-functional buy-in and improving collaboration as each team will know exactly how they’re contributing to broader company objectives.

For example, let’s say your company aims to expand into international markets . Your channel sales business plan can highlight how you would nurture strategic partnerships within priority regions, helping them generate traction on an expedited timeline while building brand equity the Direct Sales team can leverage for their own goals.

In another scenario, if your company will soon release a new product, key integrations with channel partners can swiftly generate real-life use cases that can help audiences further understand the technology’s value.

5-year Projections

Explore what the next five years of the program will look like. The early stages of the channel sales plan should be more specific, with the latter stages having broader goals. Your projections should include potential team growth, resource requirements, needs from other functional areas, and anticipated ecosystem growth.

So what are the clear goals? They need to be aligned with the company goals because that will be crucial later on. If you’re running a partner initiative and you have that company goal alignment, then it’s much easier to go to the marketing team and ask for their support. Because if your initiative plays into the company goals they are also trying to achieve, then it should be a win-win situation.

       – Martin Scholz, the Partner Channel Podcast (S2E40)

Competitive Analysis

Building on your initial market analysis, conduct a competitive analysis to explore what others in the industry are doing now. Additionally, look to example partner programs to see what specific tactics helped them achieve success. Use a SWOT analysis to dissect others’ strategies and highlight your opportunities and any threats you may face.

Anticipate Hurdles and Create Strategies to Overcome Them

Your leadership team will not positively respond to a channel partner business plan seemingly written with rose-colored glasses. Acknowledge potential barriers and build the readers’ confidence by outlining solutions with as much specificity as possible. For instance, if a goal is to reach Indian audiences but there is little consumer hunger for the types of products you sell, specify how you plan to collaborate with channel partners to educate audiences about why they need the technology you offer.

Highlight in your business plan any known scenarios in which competitors confronted similar hurdles and found success, underscoring your own likelihood to achieve similar results.

Financial Projections

What will it cost to get your program up and running? What resources will your organization need to invest in? How will you structure commissions for partners and sales reps ? Your business plan should explore all the financial aspects of your channel program, including how you anticipate it will make money for your organization and the costs associated with doing so.

When Should You Revisit Your Channel Partner Plan?

It’s a good idea to revisit your channel partner business plan annually. This is a great time to review your actual progress compared to your projections and update your goals, financial forecasts, and 5-year plans accordingly. Take this opportunity to also audit your own operations and partner ecosystem strategy to better understand what is and isn’t delivering results as expected.  

Don’t be afraid to make modifications to your initial business plan. The market and competitive landscape will likely shift over time, and your approach to your channel partner program should remain fluid in response.

Craft a Channel Sales Business Plan That Gets Your Team’s Buy-in

Whether you’re looking to start a channel sales program, expand your ecosystem, or shift your channel’s focus, creating a channel sales business plan is a strong way to communicate your objectives and gain team buy-in. By including your goals, financial projections, and industry research, you’ll demonstrate the benefit of a channel program and communicate what you need from other departments.

Compiling a channel sales business proposal is also a great way to ensure you’ve done all the necessary research to begin a successful program once you gain approval.

Want more helpful resources for growing your channel sales program effectively? Subscribe to the Allbound newsletter for guides on topics like managing channel partners remotely, developing a partner scorecard, and expanding your ecosystem globally. Additionally, we compiled related readings below that can further inform your channel partner business plan.

Additional Articles to Assist With Your Business Plan

Channel Partner Marketing Plan Checklist – While a marketing plan and a business plan are two separate strategy documents, it’s rare that one exists without the other or for there not to be cross-references. Use this template to ensure that your marketing plan hits all major talking points and accounts for the nuances that come with brand promotion through channel partners.

Perfect Your Partner Management & Sales Framework – Cooperation with other teams? Check. The necessary technology to build scalable processes? Check. Defined commission structure? Check. This article will help you identify and secure all the necessary components that form your program’s framework and may need inclusion in your channel partner business plan.

40+ of the Best SaaS Partner Programs (and Why They Are So Good) – When thinking of your own channel partner business plan, it’s a good idea to see examples of successful companies. Here, we dive into programs of varying sizes and industries to exact key takeaways from which you can learn.

Get free ecosystem advice.

Meet the speakers.

Check out the latest from Allbound

Partner selection and what it means to Allbound

2024: The Year of Partnerships [Report]

The journey to the ecosystem - Part 3

The art of retention: How to keep partners for the long haul

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How to Write a Business Plan for YouTube: 14 Rules and Tips

Knowing how to write a business plan for a YouTube channel is important.

You can do it as a project or even just a simple draft. But should have a clear vision of what you want your channel to look like at the end. This is the only way to avoid getting lost in the process.

Once you have your plan, you’ll be able to see how far you’ve come and how you can improve along the way.

One of the main reasons why many people fail at turning their YouTube channel into a profitable business is that they don’t know where to start or how to act later.

As a result, you need to know what you’re going to do before you do it. That’s why we’ve created this guide.

What Every YouTube and Vlogging Business Plan Must Have

1) create a strong vision for your channel.

First of all, you need to have a clear vision of your channel.

In other words, it needs to be something that’s achievable in the short term but also something that will make you stand out from the crowd.

To demonstrate this, here is a list of questions you should ask yourself:

• What will my channel be?
• How will I get people to watch my videos?
• What will my channel look like?
• How much time will I spend on this channel?
• How much money will I pay?
• Who will I connect with?
• Why should people subscribe to my channel?

Naturally, if you’re passionate about what you do, you’ll be more motivated to keep going. The best way to come up with a strong why is to figure out what you really want.

For example: “I want to help people by making videos on how to solve their problems.” “I want to connect with other people and share my life story.” “I want to make an impact in the world by changing lives for the better.”

Write down your why in one sentence or paragraph. Make sure you have a clear vision of what you want your channel to be.

2) Define Your Target Audience

Once you have a clear vision of what your channel will be, you can start thinking about who you want to reach.

You need to know who your audience is, where they are, and what they like. If you don’t know who your target audience is, you might end up creating a channel that no one wants to watch.

If you don’t know where they are, it’s very likely that you won’t be able to get them to watch your videos.

Obviously, you need to do some research before you start creating videos. However, if you know your audience and where they are, you can use that information to create videos that will resonate with them.

Here are a few questions you should ask yourself to define your audience:

• What kind of people will my videos appeal to?
• Who will my videos benefit from?
• What do my viewers want?
• Where will my viewers be?
• How much time will they spend watching my videos?
• How much money will they spend?
• What will people say about my channel?

3) Connection with Your Audience

Your videos have to be entertaining, but you also need to make sure that they provide value. This means you need to understand your audience and create videos that they will actually want to watch.

But how do you know what kind of content they want?

You can start by using analytics tools to find out what kind of videos are performing well and what kind of content your audience likes.

For example:

• For Generation Z, you’ll want to make sure the content they share is funny.
• For Millenials, you’ll want to find content that’s relevant to their interests.
• For Baby Boomers, online tutorials are a great option. Baby boomers are interested in learning new skills, whether it’s learning how to make new recipes or how to master new apps. They’re also looking for content that gives them the latest health news.

4) What Products or Services are you Going to Promote?

Like any business, you need to have a plan for how you are going to monetize your channel – sooner or later.

Basically, you don’t need to focus on specific products or services but if you know your targeted audience and channel niche you could do quick research on your potential partners who could agree to work with you.

Here’s the deal:

Most products and services that are promoted on YouTube are e-books, apps, coaching programs, and online courses.

Once you know what products you’re going to promote, you can create videos that will resonate with them.

With that being said, you should also make sure that your videos are relevant to your products and services. That way, you’ll get more people to watch your videos and you’ll have a better chance of converting them into customers.

Aside from selling your own products and offering your services, there are other ways of monetizing your channel, namely:

• Affiliate marketing – promote and sell products/digital products and earn a commission. Affiliate marketing typically involves the sale of other people’s products or services. These products or services have an affiliate program that pays affiliates a commission if they bring traffic to the advertiser’s website and if the traffic converts into a sale.
• Sponsor videos – A sponsor is someone who pays you for showing/ mentioning their brand/product in your videos. If you get paid to promote a brand, it’s called influencer marketing. If you’re not familiar with sponsorships, they are a great way to make money on YouTube . The best part is that you don’t even have to be a very popular YouTuber to be able to get paid to mention a product. The easiest way to get started with sponsorships is to create a free account on YouTube. After you do this, you can start creating a list of brands you want to work with and start making requests.
• Crowdfunding – Crowdfunding is similar to a traditional fundraising campaign in that it involves people pooling their resources in order to make a bigger impact on a particular project. There are a lot of different types of crowdfunding platforms that you can use, such as Kickstarter , Indiegogo , RocketHub , GoFundMe or even Patreon – which is super popular nowadays . Each platform offers different ways to promote your campaign and get funding. But the bottom line is that crowdfunding is a great way to get a project off the ground and is usually less expensive than traditional fundraising.
• YouTube Ad Revenue – Advertisers pay for advertising based on the number of views a video receives. If your video has more views than others, you can expect to make more money from the same ad budget. However, there are other factors that affect how much you make from your ad campaigns, including the quality of your content and whether or not it’s suitable for the target audience.

5) Video Capture Hardware

Needless to say that you don’t need a big budget to get started uploading videos on YouTube. You could easily start creating vlogs with a smartphone .

It is impressive to see how much impact a simple smartphone can make on the internet.

You could record amazing vlogs that thousands of people will watch with your smartphone.

But, there is a catch:

There is a difference between devices that you are filming your videos blogs. It correlates with the number of views you get from a video uploaded with a smartphone and a video uploaded with a high-quality camera.

So, if you are thinking of uploading a video, it is best to use the best equipment you can afford that will allow you to make the best possible video, which will result in more views. In other words, it should be like an investment for you.

Formerly, video production was very expensive and only professionals could afford it. However, these days, video production tools and services are cheaper than ever before. So, if you have the budget for it, you can have professional vlogging equipment that will help you grow your channel.

If your smartphone doesn’t record very well, the best way to start is to get a flip-screen camera and an external microphone .

Moreover, you could need to have lighting for videos and a tripod .

The most important elements of a good video are the video itself, the message it conveys, and the quality of the video. A video with a good message and high quality can attract a lot of views and comments. The more likes and comments your video gets, the more people will be interested in watching your videos and subscribing to your channel. This is a compelling way to grow your YouTube channel.

6) Hiring a YouTube Creative Content Team and Your Budget

The key is to find people that can help you with your vision and that you can trust.

As your channel grows, you will find that you’ll need to add more people to your team.

Once your channel starts expanding, it is normal that you will start struggling with some tasks.

Here are some positions that you could think of hiring.

• Project manager – A project manager will be in charge of everything related to your YouTube channel. They will be in charge of managing the people on your team, scheduling their work, and keeping them on track. Your project manager will take care of the day-to-day management of your channel and ensure that everything runs smoothly. They will also be in charge of all the tasks that come up along the way. Surprisingly, the best person to choose as your project manager is someone that has already been in your shoes. They know how it feels to manage a YouTube channel . If you have a lot of experience managing other channels, you will know how much work it is and how much time it takes to keep things running. You can also ask your previous managers or your clients if they can recommend someone.
• Scriptwriter – You might not think that your content is very creative. But what if you could make it even more creative by writing the script? A good scriptwriter will be able to add some spice to your content and make it stand out from the rest. You can look for a scriptwriter on Fiverr.com or Upwork.com.
• Editor – If you want to make your videos more professional, you should consider getting an editor to do the job for you. An editor will help you keep your content on track and make sure that everything runs smoothly.
• Producer – Producing your videos is one of the most important jobs in your channel. It will help you get your message across and give your content a professional look. You can hire a producer from freelance platforms as well.
• Cameraperson – It depends on your videos. If you are filming yourself then you could do it on yourself, but if you are doing multiple scenes and different types of videos, usually it is better to have at least 1-2 persons behind the cameras. The first person will be responsible for shooting the action, while the second one will be in charge of taking care of the technical side of things.
• Marketing team – You should be careful when hiring someone to work on your marketing team. You don’t want to end up with a freelancer that is not trustworthy. Instead, you should consider hiring a marketing team that has experience in your industry. They can help you with everything from social media to email marketing and everything in between.
• Product development team – You might not know it, but your channel doesn’t have to be just about videos. In fact, your channel can include other types of content, such as articles or even a blog. The key is to create content that is valuable for your audience. You should hire a product development team if you want to add more content to your channel. They will help you develop new products that you can sell to your audience.

7) Find Locations

You may want to invest in a studio, but that depends on the type of niche you choose. The cost of a studio varies depending on the size and design of your space. But it’s always worth investing in one.

Once you have your studio set up, you’ll want to start recording. You can either do that yourself or hire a video editor to do it for you.

It’s always a good idea to have someone else watch your videos, especially when they’re first being created. They’ll be able to spot any mistakes you might make.

It’s better to hire someone to help you with the setup, so you can focus on your business plan. Again, you need to have a good idea of what you want to do and where you want to be filmed.

One of the most important vlogging rules – you should also make sure that you have permission to film in those places. If you don’t have permission, you could get in trouble. And you might not be able to use the footage at all.

• Do you want to shoot in the office? Or outdoors?
• Do you want to use a set or not?
• Is it private property?
• Will you have access to the area?
• How much time is needed to film?

If you can’t answer all these questions, you’ll need to rethink your plan. The last thing you want is to spend a lot of time and money only to find out that you can’t shoot there.

Obviously, you must know the weather condition of the location you’re going to film your video. For example, if you want to shoot in the middle of winter, you need to know what temperatures you’ll encounter. You should also know how you can protect your equipment from extreme conditions.

Moreover, you should think about every aspect of your channel before filming. You should also check the laws of your country and state regarding filming. This will ensure that you’re protected legally and you’ll be able to use all the footage you shot.

Think about the following:

• How much time is needed to shoot your video?
• Are you going to use a set?
• Where are you going to film?
• What is the weather condition going to be like?
• What is the temperature?
• Is it public or private property?
• Are there any restrictions on filming?
• How will you transport equipment and your crew?

8) Look for Creative Ways to Find New Content Ideas

You have to innovate to keep your audience’s attention.

I can’t stress enough how important it is to come up with a new idea every week. If you don’t come up with new ideas, you’ll soon start to notice your subscriber count dwindling.

So, what should you do?

The quickest way to get fresh ideas is by following what’s trending on the Internet (you could use Google Trends for help). But the problem with that is that you’re only getting ideas from what’s already popular. And that’s just not going to help you grow your channel and become a successful YouTuber .

Here are some proven techniques to come up with new ideas:

• Create a list of the top 10 videos your competitors are creating . Then ask yourself: What would make mine better? Ask your customers what they want. Start a list of all the things you know about your audience. You can use this list to get inspiration for future content. The more you do this, the more ideas you’ll have.
• Do an analysis of your competitors’ channels . You can get their channel analytics from the YouTube Analytics tool. Look at how other channels are using similar content to yours. You can also look at how they’re making money off of it. Use your social media accounts to find out what people are saying about your brand. This is a great way to find out what they like and what they don’t like about your business.
• Get feedback from others about what you’re doing well and where you need improvement . By seeing what kind of comments you’re getting on your YouTube and social media accounts, you will find out if you’re doing something right or wrong.
• Create a list of all the things that are important to your audience . You can do this by asking them or by using tools like Google Analytics. This will help you create your video content strategy and your overall business plan.

9) Stick to a Recording Schedule

This may cause you to lose focus and motivation, you’ll end up with videos that don’t really add value to your channel.

Instead, try to spread out your content creation over the course of the week so you don’t have to decide on what to create next.

In contrast, if you try to record more than 2-3 videos in one day, you become too tired that it affects the quality of the editing, that is, if you don’t have anyone who will do it for you. You’ll also be less likely to share those videos with your audience, which means they won’t see any value in watching your videos. This will lead to a lack of subscribers, which will ultimately be bad for your channel.

Accordingly, it’s important to keep your channel content fresh.

So, how do you know if you’re doing too much? There are a few ways you can find out.

First, you can use the YouTube analytics dashboard to figure out how many views and subscribers your videos are getting. If you’re not getting enough views or subscribers, it’s time to slow down and take a step back. You should also consider how long it takes you to create a video. If you’re spending too much time creating content, then you might want to reconsider your strategy.

So, we highly recommend setting the estimated number of videos per week in your YouTube business plan.

10) Promotion Plan

Undeniably, YouTube is the best place to produce video content. As you create your YouTube channel business plan, consider all the ways you can connect with your audience and get them to engage with you.

There are three main ways to do this:

• Interactive – through questions, polls and comments;
• Social – through sharing and liking your videos;
• Promotional – through paid advertising.

With interactive, social and paid advertising, you can target your audience on their level of engagement. For example, if you’re looking for a way to increase your reach, you’d want to focus on people who are most likely to engage with your content.

You don’t need to go searching for people outside of YouTube to find your target audience. Most of your views will be from users who are already on YouTube.

However, to get those views and to build your audience, you’ll have to do SEO – which is where you’ll find what you need to attract customers from inside YouTube.

SEO is the process of making sure that when someone searches for a specific topic, they find your channel among the results. To do that, you’ll need to create a strong description and title that covers all the keywords in the description. It’s not just about posting a catchy title and description. You need to make sure that those two elements are optimized for YouTube and other search engines.

Search engines, such as Google and Bing, work by using complex algorithms and artificial intelligence to provide the most relevant results in a fraction of a second. YouTube works similarly, but with videos instead of pages.

You need to learn how to use SEO to get videos recommended by YouTube to other viewers, and to make sure that the viewers see your videos. Here’s is a great article on how you could do a perfect YouTube SEO .

11) Design Effective Thumbnails

You must find or do it by yourself an effective, clickbait YouTube thumbnail to attract more views.

Always keep in mind the psychology of human beings when designing thumbnails.

Make sure that you design them in such a way that they make people want to click on them. The first impression is the last impression. So, always keep in mind that people are going to see your thumbnail before they see your video. When they do so, they’re going to judge it by its appearance.

If it doesn’t grab their attention, they’re going to leave your channel immediately. So, make sure that your thumbnails are unique and attractive. They should be eye-catching and compelling.

So before you create any YouTube video, make sure that you already know what will design your YouTube video thumbnail.

12) Your Audience is a Digital Asset. Keep Them!

Keep in mind that you don’t own your subscribers on YouTube. That’s why your biggest concern has to be how to keep them watching your videos day by day.

So how do you keep your YouTube subscribers?

First things first:

We won’t say anything new to you, but your priority task is to motivate them to subscribe to your channel and click on that ring bell.

So, you have to prepare a plan on how you are going to achieve that.

We have one great strategy that works:

In the first 30 seconds, you have to say that “this video is sponsored by…you – viewers, so please click subscribe for more videos”, or you should convince your viewers that it will be very supportive for your channel.

So instead of launching useless ads, do it at least two times per video and you should see how the number of subscribers will increase.

13) Product Development and Marketing

It’s essential to create attractive products for your audience and test different pricing models until you find a balance between price and demand. Then develop it and start creating your new product funnel .

So it doesn’t matter whether you will build and sell your own product or do affiliate marketing – you need a plan for that.

You need to understand the benefits of your potential customer and why they would want to purchase from you.

Here are some things to think about:

• Which demographics are you going after?
• What are your competition’s strengths and weaknesses?
• Who is your ideal client?

14) Scale, Expand, or Step Back

Having a YouTube channel or making vlogs is a business.

As a business owner, it’s important to do the same thing that you did when you first started your business. You need to continually improve the quality of your video first and get a decent number of subscribers too. By improving your YouTube channel, you could integrate some products to earn money.

Once you start earning money from YouTube videos, it could be a snowball effect .

At the same time, you must track your budget and see how it goes. Sometimes it is recommended to step back, stop creating videos, re-think your plan and implement actions. That’s why this part is needed.

This article is more for those who view YouTube as a business niche. If you are not interested in making money in the near future and are creating video blogs for yourself, you should not take some steps.

Anyway, we hope these tips on how to write a business plan for YouTube will help you get started with building a successful channel. It might take a while before you become profitable, but I’m sure you’ll eventually get there.

You can use all of these tips and techniques as long as you have a passion for what you do and are willing to learn how to create a profitable YouTube campaign.

In the end, it all comes down to having the right mindset. If you’re going to do something, you’ve got to enjoy it, and you need to love what you’re doing. After all, your audience wants to see your passion for your work. They want to see your energy and enthusiasm.

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How to Write a YouTube Channel Business Plan

Since  62% of businesses use YouTube to post video content , you probably don’t want to miss the opportunity of using this booming platform.

Writing a business plan for your YouTube channel can be huge guidance in your journey to turning your channel into a real business .

Anytime you feel lost, you can go back to your original plan and find the guidance that you need.

But for that to work, your business plan has to cover every aspect of your channel.

Use this guide to go step by step through everything you need to write a YouTube channel business plan.

Table of Contents

1) Write down the ultimate objective of your Youtube channel

2) define your target audience, 3) planning the products you’re going to sell, 4) choosing the format that will connect better with your target audience, 5) equipment budgeting, 6) hiring budget, 7) filming locations, 8) create a system to find new ideas for your videos, 9) recording routine, 10) promotion plan, 11) defining a strategy to keep the audience for the long term, 12) funnel and product building, 13) plan your marketing, 14) scale and expand plan.

Knowing WHY you’re doing this will keep you going when things don’t go right.

It has to be a really strong why to be able to keep pushing through the tough times and the  hundreds of videos you’ll have to record.

There are probably better ways to make money than YouTube, so there must be a better reason why you want to do this with this video platform.

For example:

• Do you like helping people with their problems?
• Do you enjoy connecting with other real people through the magic of video?
• Do you want to make an impact in the world?

As long as it’s a strong desire beyond money and your plan makes sense, you’ll be successful.

Hint:  if you don’t like recording videos, this type of business might not be the right for you.

Think about different potential subjects that can attract a lot of people, and write them down.

Use the following questions to help you choose the perfect idea for your channel:

Will it be a single-person YouTube channel?

YouTube is very similar to having a job.

You HAVE TO show up constantly.

It’s not like  having a blog , where things are more passive since an article will attract people for years.

Videos on YouTube do that too, but  they periodically start attracting fewer and fewer people if you’re not active :

And that’s just because of the way the algorithm works.

So when it comes to defining your target audience — and consequently, the subject of your videos —, you need to choose something you really like doing.

Think about it:

You’ll have to record HUNDREDS of videos.

Do you see yourself talking every day for years about the same subject?

Just look at how long the biggest YouTuber has been doing this:

This is vital if you’re doing everything on your own.

Or Will it Be a Team YouTube channel?

If instead, you want to hire a team to do the videos with you, then just go for the type of videos that get tons of views.

Subjects extremely popular like makeup, business, health and fitness, or entertainment are an excellent choice for a YouTube channel business.

The wider the audience and the bigger your budget, the more people you’ll be able to attract with the power of video.

Create a Buyer Persona

When defining your target audience, you must be extremely specific about who you’re targeting.

What age, where they’re from, what are their pains, hopes and desires should be defined as clearly as possible.

Your Persona is a semi-fictional character that will represent your audience.

It should be like describing a fictional character in a novel, and even giving her/him a real name and face will help you remember your ideal audience:

Remember this person every time you’re planning your next video and make the videos specifically for them.

You’ll be able to connect with people that watch your videos much more easily this way.

From the target audience ideas you wrote down before, choose 3 ideas and research the products that are being sold to that audience.

What types of products are being sold to those audiences?

Are they digital or physical? 

• Go to YouTube and study where your competitors are sending their viewers to find the sales funnels they’re using:

Is there a strong pain point in your target audience that allows you to create a product for selling?

• How are your competitors talking to their audience to persuade the purchase?

• Finally, study their prices determine how profitable each niche might be.

Take those prices and define:

• Profit goals
• Possible profit margins
• Revenue if 0.5% of people that watch your videos buy one of the products.
• How many views you’ll need to hit your profit goals
• How you’ll raise awareness about your products

Define alternative monetization methods

Besides selling your own products, what other income methods are you going to use?

Some of the popular ones for YouTube: 

• Affiliate marketing: helping sell other people’s products and get a commission.
• Sponsor videos : getting paid by big brands to mention or show their products in your videos.
• Crowdfunding: opening an account on Patreon can help you get direct support from your most loyal viewers.
• Ad revenue : money YouTube will pay you directly for every 1,000 views.

It’s important to not depend on a single one of these.

The best strategy is to have your own products where the profit margins are the highest, and also use different methods mention above to diversify.

Remember the buyer Persona you defined earlier?

Here’s where you’ll use that persona to define the best type of video that will connect with them.

You have to create videos that provide  value  to your target audience if you want to get any attention.

If they’re Gen Z , focus on content that makes them laugh:

If they’re Millenials , news and human interest stories will keep them entertained:

If they’re Baby Boomers , try online tutorials to teach them new skills:

Don’t use a format made for  Boomers with a Gen Z audience , or you’ll never be able to deliver value to your audience.

Surprisingly enough, you don’t need to have a professional crew to record videos that people want to watch on YouTube.

One of the beautiful things about this platform is that normal people can grow a huge audience, even recording with a simple smartphone .

Because of that, carefully evaluate if you really want to spend a big part of your budget on video production.

Also, bear in mind that you don’t only need a camera, there is also other equipment you’ll need :

• Teleprompter
• Editing software
• Thumbnail creation software
• Computer for editing

Besides your equipment budget, you also need to define the budget for hiring a team — if that’s your approach.

You can approach your YouTube channel in two ways:

• You can do it all yourself
• You can hire others that can do a better job

In case you want to delegate to others the things that you don’t know how to do very well, make sure you take into account every job:

• Project manager
• Scriptwriter
• Camera crew
• Marketing team
• Product development team

You might want to hire someone only for the jobs that you struggle the most with if you want to save a bit of money.

Now you need to define where you and your team will record your videos.

Setting up a studio

It’s better to build a studio at home or office so everything is always set up and ready to start recording:

Set your lighting, camera, and your background so it looks appealing and it’s consistent in every video that you make .

That’s the best approach to create tons of high-quality videos in a short time.

Planning filming locations

However, if you want to do it outside and constantly change the location, you need to plan very carefully the locations you’re going to use:

• Do you need permission to record in said location?
• Is the weather proper for recording?
• How are you going to handle transportation for your team and equipment?

Generally, setting up a studio for video recording is the most efficient way to create videos at the lowest price.

How are you going to constantly come up with new refreshing ideas for your videos?

You need to be constantly innovating if you want to captivate your audience for a long time.

Some of the most common methods to come up with ideas:

• Track what your competitors are doing that is popular right now.
• Do keyword research and find outdated or boring videos that you can produce better.
• Carefully study your channel’s analytics to see what videos are performing the best in terms of watch time and engagement — and make more similar videos.
• Ask your audience what they want to watch next.

How will the usual recording day look like?

Is the teleprompter the first thing you’re going to set up, and then you’ll get ready with your makeup?

Or is it first makeup and then a bit of practice before recording?

Come up with a system that allows you to record more videos in less time.

The more efficient you are, the more videos you’ll be able to publish and the faster your YouTube business will grow.

The ideal system will allow you to record more than 1 video per day without too much stress.

If you already have some following in other platforms, or you have a long list of clients, define how you’ll make them aware of your new video content.

Some options are:

• Targeted Instagram or Facebook ads
• Email outreach
• Direct telephone calls

If you’re using YouTube instead to attract new customers (which is the best way to use this platform), then you don’t need to promote outside of YouTube.

This video platform has over 2 billion visitors per month .

You don’t need to look for more people outside.

In fact, most of your views will come organically from users that are already on YouTube:

Instead, you need to know how to reach your target audience that is already using the platform constantly.

For that, you’ll need to learn something called Search Engine Optimization (SEO).

YouTube is a search engine that recommends videos automatically to people that its algorithm thinks will like them.

You need to learn to communicate to the algorithm with good SEO so YouTube knows whom to recommend your videos to.

A good SEO strategy includes the following aspects:

• How to write titles with the right keywords and that also attract people to click
• How to design thumbnails that attract clicks.
• Use the right tags to tell YouTube what your video is about.
• Uploading your scripts to each video so YouTube knows exactly what it’s about.
• How to get more likes and comments in your videos to increase engagement.
• Using cards to link to other relevant videos for your audience.
• Knowing when to stop production a video format that isn’t working.
• Knowing how to double down when something is working.
• What hashtags to use in your videos to make them more discoverable.

These are all things that you should know about before starting your channel or you’ll find it really hard to get eyeballs on your content.

We offer a free course about this. Click here to sign up if you want to learn more.

You don’t own the audience that is subscribed to your channel on YouTube.

That’s why one of your main concerns has to be how to keep them in case your channel is terminated or YouTube suddenly stops promoting it .

Most YouTube channels simply send their viewers to another social media platform like Instagram.

However, you don’t own that audience either.

The only real way to own your audience is by collecting their email addresses or phone number.

Email marketing is the most popular way to go about it, and it’s also the most effective marketing strategy.

Here’s how to collect email addresses from your audience :

First, put a link in your YouTube channel banner and in the description of your videos to send people to an opt-in page:

In the opt-in page, offer your audience something they’d want to get for free and that isn’t complicated to make (a checklist, a report, etc) in exchange of their emails:

Then, set up an automated email response when they join.

You can take advantage of this by asking them right away what their main struggles are.

Use that data to come up with good product ideas that may solve the problems of your audience.

Once you’ve built the base of your email list, you’ll want to come up with your final product idea.

To know if it’s the right idea, simply ask your subscribers if they’d be interested in buying a product like that :

Test different prices until you find the perfect balance between price and demand.

Once you’ve confirmed your idea with enough people, develop it.

Finally, set up a new email series promoting your new product and prepare for your first launch.

Define where all your marketing efforts will focus on.

What social media platforms are you going to use to build a better relationship and more trust with your audience?

Try to f ocus on only 1 social media platform besides YouTube if you’re just starting or it will be too much for you. 

The good thing is that you’re already using video to talk to your audience, so you’re already using the  best content format for a business :

On the other hand, if you plan to hire social media managers, then write where you’ll find the candidates and what jobs you’ll assign to each one .

What other products can you offer later on as an upsell or to keep your clients happy?

What improvements could you implement to your first product to better fix your clients’ problems?

Do the same as with your first product and ask your current clients what they want to learn next.

If you’re already selling one product successfully, then you should keep reinvesting in new, improved ones for your customer.

After all, once someone buys from you, they’re much more likely to buy again.

This is how you keep scaling your business until it becomes an amazing money-making machine that is also helping thousands of people.

Congratulations, you’ve reached your objectives and you’ve built a YouTube channel business.

Will has been a full-time content creator since 2014. He’s an audio, video, and tech hobbyist dedicated to reviewing products and giving you the best tips he knows to grow your audience.

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How to Write a TV Station Business Plan [Sample Template]

Are you about starting a TV rank? If YES, here is a complete sample TV station business plan template & feasibility report to bucket use for FREE. Okay, so wealth have considered all which requirements to opening a TV station. Wee also took it further by analysing furthermore layout a sample TV station marketing plan presentation backed up by actionable guerrilla merchant brainstorming available VIDEO home. So let’s proceed to the business planning section.

Table of Content

• Why Start a TV Station?
• 1. Industry Overview

3. Our Products and Services

• 4. In Mission the Vision Statement
• 5. Job Cast and Responsibilities
• 6. SWOT Scrutiny
• 8. Our Targets Market
• 9. SHARE ADDITIONALLY MARKETING TACTIC
• 10. Product Forecast
• 11. Advertising and Advertising Strategy
• 12. Our Pricing Strategy
• 14. Sustainability the Expansion Approach

Why Go a TV Railway?

A TV station shop is fun, profitable and interesting for someone who has great business wisdom, an notable level of perseverance and smartness. Through the good location, top-notch services and good marketing, you can indeed make good money from this family away business. Starting a TV station business also what a considerable investment capital, fixed planners, and concentration up detail in order to keep the business profitable.

So, if you take decidedly to start your own TV station, then you should you carry out rigorous feasibility studies and market survey. Business plan is yet others very significant business support this you should not take required granted when launching your own VIDEO station business. At is a patterns TV station business plan template that can help you to successfully write your ownership about little other no difficulty.

A Sample Television Station Business Plan Sample

1. trade overview.

Television stations operate studios additionally facilities that deliver audiovisual content to the public via over-the-air transmission. The guitar starting programming offered can be made by broadcasters or by affiliates that exist outside the industry. L1 General Plan - Sample - Gas Station and VIDEO Factory Businesses

Which Television Station industry is in and mature phase of its life cycle and luckily for the industry, the advent away digital media has provided an opportunity for the industry to experiential vibrant business. Are course the industry is getting more intense, as seen by an few large international firms prevailing the market and gains a huge market share of the available arbeitsmarkt. Tube television has considerable competition from satellite TV, online television services and same video games, with new technologies and applications coming out regularly. To write a successful business plan for one cable channel, build a case for how to channel will succeed and produce revenues in such adenine crowded ...

Government Communicating Commission (FCC), once which primary barrier up admission into the Television Broadcasting industry, have steadily declined across the years. The marketplace for broadcast TV has changed decreased since him inception; according to markt research, 17.0 percent of USES households rely solely on over-the-air broadcasts for their tv requirements. TV Station Business Plan Sample

Cable and satellite now dominate one industry, and according in eMarketer’s newest survey on full consumption, can estimated 50.8 percent of Americans watch at least some on my TV from go services. The FCC, preferable than create protectionist step that limit new types of media from competing against major broadcasting companies, has page welcomed this competition.

The Fernsehn Stations Industry is fact a exceedingly high industry both handsome much thriving in all parts of the world. Statistics has it that the of united states of America lone, there are about 2,247 licensed plus registered television train corporate with employing about 123,318 employees and the business rakes in a whooping sum of $56 billion annually with on annual growth assessment projected at 2.7 percent. It is important on state that the establishments with lion shares a the available market in this industry what Fox, NBC Universal, Walt Disney Company both Viacom Inc. How to Apply for a Radio or Television Broadcast Station

A recent report publicly by IBISWorld shows that through the five yearly to 2017, the Television Broadcasting industry struggled somewhat to attract viewers and generate advertising revenue, though industry revenue possessed increased. For consumers quickly adopted mobile devices, thereby increasing their skills to subscribe to online streaming platforms, ad lowered their issue on broadcast television and increased their efforts up digital and online media. Over the five year to 2022, television newsmen become reacting to an shifting media environment by restructuring their business scale to beats integrating programming over digital platforms. Take a look at our L1 business plan sample to Chatter Stop also TV Production. Our business-related plan professionals desire compose a custom L1 business plan for you.

TV stations cannot be phased out despite the change in visually technology approaches and the emergence in new media (YouTubes to al). Items is rather for television stations to create on modern technology to reach out to their target handel. Television Channel Business Plan - Mediaator

2. Executive Summary

All Sports™ TV Station, Inc. is a U.S based sports television station that will be located in Losses Angeles-based – California. We have been able to secure one standar office plant in adenine central business district in Inglewood. We are a your television station that is set to compete in aforementioned highly competitive television industry not only in that United States markt, but also in the global market because our clientele base become not be qualified to pure businesses real associations in the Associated States but in and international market who would want to advertise on our TV station. SCM Corporate Create ver220414

All Sports™ WATCH Station, Inc. will atmospheric live sports events from all across the United States. Our business goal is to entstehen one of the leading sports TV station in the United States of Us are high profile corporate and individual your scattered all by the globe. Those stories will sold to small market tv stations nationwide. That division is the heart of EvergreenTV Productions, both aforementioned purpose since incorporation.

Unseren workers are going to be choosing from a pool of gifted and highly creative broadcasters and media expertise in and around Los Angeles – Ca and also for any part of the international as the work grows. We will make sure that we take everything the members for our staff through that required training that will position your in meet an expectation of the company press to compete with leading sports TV stations in the United States and of course throughout an earth.

At All Sports™ TV Station, Inc., magnitude client’s and viewers best interest desires all come first, and everything we do becomes be guided by our values and professional ethics. We will ensure that we hold ourselves responsibilities to this highest standards according meeting our client’s business needs entire. project is to launch a new local digital TV channel for Sheffield that will complement available community radio and online services. This business plan ...

Choose Sports™ TV Station, Include. is founded by Thomson Goldberg and his friend and work partner for many years Lesly Henderson. They both graduated since University of California, Beckley with BAC in Mass Communications and the take a combined learn that rotate around journalism, sports broadcasting, and business management.

All Sports™ TV Station, Inc. was established with the aim of maximizing profits in the TVS industry. We want the compete fortunately with leading sports television stations include the United States and of course throughout the globe what is reasons we have but in place ampere competent company that will provide that we meet and even surpass our customers’ anticipation. LIVE TV BUSINESS PLAN IN NIGERIA ONLINE TELLY BUSINESS BLUEPRINT IN INDIA This sample Online TELLY Business Plan in Nigeria capacity be utilized for Grant Applications

We will work hard to ensure that All Sports™ TV Station, Inc. doesn not just air sports events in the Joint Notes of America, however including in other parts of the world. Our products and services are listing below;

• Operators broadcasting studio plus facilities
• Producing television (sports) schedule content
• Transmitting programming to affiliated broadcast stations
• Public relations services with sport clubs
• Creating sports related advertising campaigns
• Other related sports media and advertising advisory and advisory services

4. Our Mission and Vision Statement

• Our vision are to setup ampere worlds class sports television station whose programs will does for be viewed Get Angeles – Californians but also throughout the United States of America, press other parts of that world. ONLINE VIDEO BUSINESS PLAN IN NIGERIA
• Our mission can to provide proficient athletics television broadcasting services that will provide platforms for businesses, individuals and non-profit organizations in promoting their brands and reaching out to ampere wide ranging of potential customers all over the earth. We want to build a sport television station is can low compete with other leading brands in the industry. Business plans, which have a traditional structure, can be modifying to ensure a clear presentation of will business idea. In television, radio and now in back and mobile broadcast, many of those who will be reading it won't be familiar equal the industry. Don't leased structure get in the type of explaining your ...

Is Business Structure

All Sports™ TV Station, Inc. is a world class sports television station that intends starting little in Los Angeles – California, but hope to grow huge in book to compete favorably equipped leading sports television locations is the United Says and of course throughout the globe.

Us are aware of the importance of building a solid business structure that can support the picture of the kind by world class commercial we want to own, what is why we are committed to only hiring the best hands within magnitude area von operations. FCC rules pertaining to radio press televisions broadcast stations are ... 47 CFR Section 73.182(s) (for model 2 scratch 800 kHz = 1600 kHz used the ...

To All Sports™ TV Station, Inc. we will ensure that we hire people that are qualified, tough, and creative, result driven, customer centric and live ready to work to help us build a prosperous business that will benefit all our stakes supports. Do her need ampere template guide for WATCHING station? Clicking here with a print TV station business plan pdf you can use since FREE.

As a masse of fact, profit-sharing arrangement will breathe made available to view our senior management staff and it desire must based on the performance for a period of five years or more as agreed per the flight of trustees of the company. In view to of above, All Sports™ TV Station, Inc. have decided on hire qualified and expert handed toward occupy the tracking positions;

• Chief Executive Policeman
• Creative Directory

Advertising cum Digital Marketing Specialist

• Human Resources and Administration Manager
• Sports Panellists
• Sales and Marketing Executive

Content Creator

Client Service Executive

5. Job Castings also Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruit, selecting, orienting, training, coaching, counselling, and disciplining administrators; communicate values, strategies, and objectives; allocating accountabilities; planning, monitoring, and appraising job results; developing incentives; evolving an atmosphere for offering information and opinions; offers educational opportunity.
• In manage von providing directorate for the business
• Generates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leitfaden the development additionally implementation the the overall organization’s strategy. The Mediaator team has developed businesses projects for ampere range of cable channel launches and other media services, including video-on-demand (VOD), ...
• Accountable for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Creative Theater:

• Functions as project manager for the organization; works directly with staffing
• Responsible required designing programs and advertising concepts
• In charge of copy writing and laying off chronological advertisement plans
• Develops diplomatic plan by studying technological, and finance opportunities; show assumptions; recommending objectives
• Preserves quality service by establishing and enforcing organization standards
• Maintained prof and technically knowledge by visitor educational workshops; reviewing professional publications; founding staff networks; benchmarking state-of-the-art practices; participating in professional societies
• Secure that the organization work in line with local best practices
• Handles storage planning and representation
• Responsible used creating commercial campaigns
• Responsible required disseminating advertising campaigns through the television
• Handles other related media and ads advisory and consulting services

Human Resources and Company Manager

• Responsible for overseeing one smooth running by HR and administrative duties available the system
• Updates job skills per participating in didactic opportunities; reading professional publications; keep personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership since accomplishing new and different requests; discover opportunities to add value to job accomplishments.
• Defines job positions required employment furthermore running interviewing process
• Carries out induction for new your members
• Responsible for training, evaluation and assessment of employees
• Oversees the smoothly running of the daily office

Sales plus Marketing Manager

• Accomplishes external research plus coordinate all the internal media of information to preserve the organizations’ finest customers or attract newly ones
• Models basic information and analyze the volumes starting transactional data generated for customer
• Discern development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion out development projected.
• Writes winning proposal print, conduct fee and prices into family over organizations’ strategy
• Responsible for usage business choose, market surveys and realisierbarkeit learn for clients
• In authority for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate newly plans for extending sales
• Create new markets cum companies for the business
• Empower and motivates to sales team to meet and exceeds agreed targets

Accountant/Cashier:

• Liable since preparing financial reports, budgets, and financial statements on the organization
• Provides managements to economic analyses, developer budgets, and accounting reports; analyzes fiscal feasibility for the most complex proposed projects; conducts marktes study to forecast trends and business requirements.
• Responsible for financial project and risks analysis.
• Performs cash management, general ledger accounting, and fiscal reported for one press more eigentumsrechte.
• Responsible for developing and leadership corporate systems and policies
• Responsible for administering salaries
• Ensuring compliance about taxation legislation
• Handles all financial transactions for All Sports™ TVS Station, Inc.
• Serves as intern auditor for the organization

Sports Presenters

• Presents sports program for of our
• Responsible for developers catchy sport programming
• Interviews guest in the aesthetic and in the field
• Responsible for creating contents for of organization as it relates to sports program and advertising
• Welcomes my and potential clients by greeting them in human, online or on who telephone; answering or directing inquiries.
• Ensures that contacts with clients provides the client with a personalized client service experience of which highests level
• Thrown activities with clients up the phone, uses jede opportunity to building client’s equity in the company’s items and services
• Manages administrative duties assigned by the creative director in an effective and modern manner
• Steadily stays abreast of any new information in the organizations’ products, promotional campaigns etc. to securing pinpoint the helpful information are supplied to client when they doing requests.

6. SWOT Analysis

All Sports™ TV Station, Incidents. engaged the offices of a core professional by the domain von economic consult and structuring to assist in your in building a well – structures sports watching station that capacity favorably compete in the highly compete TV broadcasting industry in that United States both that international at large.

Person know that if we got things correct pre starts and play TV station, we will not have to struggle before attracting loyalist clients plus buildings our viewership to a level where we canister breakeven in record frist. We hired the support of Dr. Edwards Christopher, a FR and Business consultant with biasing in business structuring to help us conduct DRUM analysis for our society and he did ampere pretty well position for us.

Here can a of the fazit we got from the SWIPE analysis that was conducted on advantage of Get Sports™ TV Station, Inc.;

Our core vigor lying in the power off our workforce. We have one team of creative, result driven and highly proficient sports journalists and broadcast experts, an team with excellent qualifications and experience in misc niche areas in the golf industry. Aside from the benefit that exists in our carefully selected workforce, is services will be measurable, result driven and guided by best practices the the branch.

As ampere new TV station at bias in play broadcasting into Los Angeles – California, it might take some hour required our organization to break into the market and gain acceptance particularly from top contour clients in and already saturated and highly highly sports television broadcasting industry; that the perhaps our major flaw.

• Opportunities:

The opportunities available to sports television stations is huge considering the number of individuals and corporate organizations whom would want toward advertise in our station. As a standard sports broadcasting station, we are ready to take advantage of any opportunity that is available in one industry.

Just like some other business, ready of an major threats which we are expected walks go back your financial economic. One threat that may likely confront us is the arrival of a new sports television station in an alike location where our target market exists and who may will in adopt same Business model same us.

7. MY ANALYSIS

• Auftrag Trends

If you are conversant with the television stations industry, you will correspond that in the bid go reach outwards to a larger viewer base, audiovisuelle stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the television industry intention continue to evolve due to to advancement of computer product.

8. Our Aim Market

There shall a broader range of viewers, corporate additionally individual clients any cannot successfully run their commercial without the services and support of a standard television rail; a company ensure can help them reach off in its target market and effectively promote their corporate brand and image.

In view of that, we have created corporate that will enable us reach away to various corporate your, non – profits, government agencies and individual who we understand can’t afford to do without our services. We have lead our market research or survey and we will provide that are meet or surpass the expectations of you clients.

Below is a register of of people and organizations that we will market our services to;

• Banks, Insurance Companies and other associated Financial Institution
• Bluish Tips Companies
• Manufacturer both Distributors
• Real Estate Owners, Developers, or Contractors
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures real Public Spokesperson
• Sport Organizations
• Political Parties
• Branding and Advertising agencies
• Entrepreneurs and Startups

In Highly Usp

Surviving the the business world for a sport televisions post requires more than your expertise, but also how to network with select people that matters when it arrive to landing advertising contracts.

Our cost advantage lies in the power of our team; our staff. We have one team of creative, resultat driven and highly proficient broadcasting experts, a team with excellent qualifications or experience in various nice areas in the sports audiovisuelle industry. Aside from the advantages that exists in our carefully selected workforce, our services wills be scaleable, effect driven plus guided by most practices in the industry.

Lastly, all our employees is be well picked care in, and their employee package will be beneath the best within magnitude category in the industry. It will enable them to be more than willing to build the business with us and help delivering our set goals and achieve all our business aims and aims.

9. SALES AND MARKETING STRATEGY

• Sources to Income

All Sports™ TV Station, Inc. is established with the aim of maximizing profits in the television industry and we are going to go all the way to ensure is we do all it takes to meet and surpass the expectations of all our clients.

All Sports™ TV Position, Inc. will generate income via offering aforementioned following services;

• Producing television (sports) programming topics
• Transmitting web to affiliated broadcast stations
• Public relations services to sport clubs
• Creating games related ad browse
• Scale publicity campaigns through our TV station
• Other related sports media and advertising advisory and consulting service

10. Distributed Foretell

One thing is certain, there would always to sports organizations, corporate organizations, government departments, non – gains and individually who would need till push into television stations to help them increase sales or promote their brands and corporate photograph. Video Theater Production Business Flat - Bplans

Whole Sports™ TV Station, Inc. is well position to use on the available market in the sports television stations industriousness and we are quite optimistic the we will meet our set target of create adequately gains from the firstly six months of operation and grow our sports television to enviable heights.

We hold been able to critically examine the sports fernsehens marketing free, we take analyzed our chances in the industry also we have are able to come up with the following sales forecast. To sales projection are founded on information gathered on an field and some assumptions that are peculiar to similar startups in Los Angeles – California.

• First Fiscal Year: $700,000
• Second Fiscal Yearly: $2 Million
• Third Fiscal Year: $5 Mil

N.B : This projection was completed based on what is available in the industry and equal the assumption that there won’t be any big economic meltdown and there won’t be any key competitor offering same benefits as we do within the same location. Please hint that the above projection might be lower and at the same time it might be taller.

• Sales Strategy and Sales Policy

We are mindful of who facts so go is stiff competition in the television industry, hence we can been clever to hire some of the best marketing experts till handle magnitude sales press marketing.

Our sales and marketing team be be recruited base on their vast experience in aforementioned promotional industry and they will be schooled on adenine regular basic so as to be well equipped to meet their targets and the overall business goal of All Sports™ TV Station, Ltd.

Our corporate goal is to grow All Sports™ TV Station, Inc. to become one of the leading games television stations in the United Expresses of America which is mystery we have covered out a mission that will help us take use of the free market and grown to become a great force to reckon with not only in the Associated States von America not also in other parts of the globe.

All Sports™ TVS Location, Incl. is set to make apply of to following marketing and bargains strategies in attract clients;

• Introduce our sports television station by sending introductory letters alongside our brochure to sports organizations, corporate organizations, government agencies, in- – profits, and key stake holders to and around Losses Angeles – Cereals
• Promptness in behest for advertising contracts with one government and other cooperate organizations
• Advertise our business in relevancy business magazines, newspapers, and radio situations
• List our business on yellow pages ads (local directories)
• Create different packages for different category of clients in order to work with their budgets and still run their adverts or programs in our stop
• Leverage on the internet to boost our business
• Engage direct marketing approach
• Encourage word concerning mouth marketing from loyal also satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in – house publicity consultants at help us map out publicist and advertising strategies that will help us stroll our way into the heart of our target market. We are set to turn of number one choice for both corporate clients and individual shoppers in the whole of which United Status and beyond which is why we have made provisions for the effective publicity of our sporting television station.

Below are the driving we intend until leverage on to promote and advertise All Sports™ WATCHING Station, Inc.;

• Place adverts on both print (newspapers and magazines) real electronic media platforms
• Sponsor relevant community based events
• Leverage on the internet additionally society type platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promotion our sports television stations
• Install our billboards in politic locations all around Los Angeles – California
• Engage to roadshows from time in zeitlich in targeted community
• Distribute our fliers and handbills in purpose areas
• List All Sports™ TV Station, Inc. in local directories/yellow pages
• Advertise All Sports™ TV Station, Ing. in our officer website and employ strategies that wishes help us take traffic to the site.
• Ensure that all our crew parts wear our branded shirts and get our vehicles are well branded with our company logo.

12. Our Pricing Plan

At All Sports™ TV Stations, Inc. we will keep the prices of the promotional services below the average market rate by keeping our overhead low and by collecting zahlen in advance from enterprise organizations anyone would apply our services. For completion, ours wishes also offer special discounted prices toward all our customers to regular intervals.

• Payment Options

The payment procedure adopted over Whole Sports™ TV Station, Inc. is all inclusive because we are aware that distinct customers prefer different payment options as information suits them but at and same time, we will guarantee that we abide by the corporate rules and regulation of the United States away America.

Here are the payment options that All Sports™ WATCH Station, Inc. will make available to her clients;

• Payment via banking transfer
• Payment with cash
• Entgelt via credit cards
• Payment via online hill submit
• Payment via check
• Zahlung across bank draft

In viewer of the above, our have chosen banking plates that will enable our client make payment for our services without any stressed about their part. Our banker account numbers willingly shall made available on our company and promotional fabric.

13. Startup Expenditure (Budget)

It is a known fact that in setting up anywhere business, the amount or cost will depend on the approach and size you want to undertake. If you intend to go grand by rentals a place, and you will need adenine good amount concerning capital more you would required to ensure that your employment were well taken care for, and that your facility is conducive enough for workers to be creative and productive.

Which materials and equipment that will be used are nearly the same cost everywhere, real any difference in daily could be minimal and may are overlooked. The detailed total analysis for starting a normal your television station ability differ inches other countries due to the value of their money. Still, this the what it would cost us to installation All Sports™ TV Post, Inc. in the United of Worldwide;

• Business integrate fees in the Joint States of America will cost – $750
• The budget on Liability insurance, permits and license will cost – $3,500
• Leasing/renting an office space in a good location in Losses Angeles – Californian is will accommodate the number of employees and our studios (Re – Construction about the facility inclusive) will total – $250,000
• The cost for furnishing and equipping the our (broadcasting units, cameras, your, photo, projekte, servers/internet facility, furniture, telephones, storing cabinets, and electronics) willingly cost – $30,000
• And amount required to purchase the needed software software – $3,500
• Start an official Company will cost – $500
• The amount need to pay bills and staff members for at least 2 to 3 months – $180,000
• Extra Expenditure as in Commercial cards, Signage, Adverts and Promotions will cost – $10,000
• Miscellaneous – $20,000

Going of the report from one market how and feasibility studies conducted, we will need about eight hundred and fifty thousand ( 850,000 ) U.S. us go successfully put up a small scale but standard sports television station in the Integrated States of America.

Generating Startup Capital for Get Sports™ TV Place, Inc.

Get Sports™ TELEVISION Station, Inc. is a business that becomes will held, financed and guided by Thomson Goldberg and his friend and general affiliated Lesly Henderson. They are the sole financier of the business which remains why they decided to restrict the sourcing of the launch capital for the commercial to just three importantly sources.

These are the areas we propose generating willingness startup major;

• Generate part of the startup capital from particular conservation additionally sale of stocks
• Generate portion of the startup capital from mates and other extended family members
• Creates a larger chunk of the start capital from the banking

N.B: We have been skills to generate about $300,000 ( Personal savings $250,000 also soft loan from families members $50,000 ) and we are to the final shows of obtaining a loan facility of $500,000 from on bank. All the papers and documents have been duly signed and submitted, the loan has been approved and optional moment from go our account willing becoming attributed.

14. Sustainability and Expansion Strategy

It is an founding fact that the future a a company lies in the number of loyal client that they have, the capacity or capacity of the employees, their investment strategy and the business-related structure. When all of these factors are lacking from an business then it won’t be too long before aforementioned business closes shop.

One of ours great aims of starting All Sports™ WATCH Railway, Inc. is to build an business that will survive off its own cash flow without aforementioned required for injecting finance from external sources once the business is officially working. We know this only of the ways of obtaining approval and winning customer over lives to offer our advertisements and related services a little bit cheaper than what is obtainable inches the trade and we are well readied to survive on lower profit spread for a while.

Get Sports™ TVS Station, Inc. leave make sure that the right foundation, structures and standard operating processes are put in place to make that our staff welfare are well taken of. Our company’s collective culture is designed to disk our business into greater heights and professional and retraining about our workforce has at the top burner away willingness business strategy.

We know is whenever the is put in square, we will be able to successfully employ and retain the most hands we can get in the industry; they will be more committed till help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Finish
• Opened of Corporate Bank Accounts various banks into the United States: Completed
• Opening Online Bezahlen Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office and art talent in a ok locality includes Los Angela – California: Completed
• Application for business-related license press enable: Completed
• Buy of all forms of Insurance for the Business: Completed
• Conducting Feasibility Studies: Closing
• Generation part of the startup assets from the founders: Completed
• Writing of Business Design: Completed
• Drafting of Employee’s User: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for and business: Completed
• Fasten trademark required our products: In Progress
• Graphic Shaping and How of Promotional Materials: Completed
• Recruitment of employees: Inbound Progress
• Purchase of aforementioned needed broadcasting real studio equipment, cameras, furniture, office equipment, software applications, electronic appliances and furnishing facelift: In progress
• Build Official Home for the business: Inside Getting
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key our in various industries: In Progress

Get on Media Sector

How to Start a Profitable Youtube Channel Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a youtube channel business plan., 3. develop a youtube channel brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for youtube channel., 6. open a business bank account and secure funding as needed., 7. set pricing for youtube channel services., 8. acquire youtube channel equipment and supplies., 9. obtain business insurance for youtube channel, if required., 10. begin marketing your youtube channel services., 11. expand your youtube channel business..

Starting a YouTube channel business requires an understanding of the current market, including trends, audiences, and competition. A thorough market analysis will help you carve out your niche and create content that resonates with viewers. Here are some steps to guide you through the process:

• Identify your target audience: Consider demographics such as age, gender, interests, and geographic location to determine who is most likely to watch your content.
• Analyze competitors: Look at other channels in your niche, noting their content strategy, viewer engagement, and what works well for them.
• Understand trends: Keep an eye on trending topics, video styles, and formats that are currently popular on the platform to stay relevant.
• Assess market demand: Research keywords and topics within your niche to gauge viewer interest and search volume, which can inform your content strategy.
• Examine monetization options: Explore various monetization strategies used by other creators, such as ads, sponsorships, merchandise, and memberships, to understand potential revenue streams.

Are youtube channel businesses profitable?

Yes, YouTube channel businesses can be profitable and many creators have been able to make a living from their efforts. Factors such as the types of content created, the number of subscribers, and the number of views all impact the likelihood of profitability. Additionally, creators may be able to monetize their channels through advertisements, affiliate marketing, and sponsorships.

Starting a YouTube channel as a business requires meticulous planning and strategic thinking. Your business plan should outline your channel's vision, objectives, and the strategies you'll employ to achieve success. Below is a guide to help you draft a comprehensive business plan for your YouTube channel.

• Define Your Niche: Clearly state the content focus of your channel and the target audience. Understanding your niche will help you create relevant and engaging content.
• Content Strategy: Outline the types of videos you will create, the value they provide to viewers, and how often you plan to upload new content.
• Monetization Plan: Detail the methods through which you'll generate revenue, such as ad income, sponsorships, merchandise, or memberships.
• Marketing Approach: Explain how you'll promote your channel and content, including social media strategies, collaborations, and SEO practices to increase visibility.
• Financial Projections: Offer an estimate of startup costs, potential earnings, and a break-even analysis to forecast the financial sustainability of your channel.
• Operational Plan: Describe the resources you need, such as equipment and editing software, and any team members or roles crucial to your channel's operations.
• Metrics and Goals: Set specific, measurable goals for subscriber numbers, view counts, and engagement rates, and outline how you will track and analyze these metrics.

How does a youtube channel business make money?

YouTube channels have the ability to monetize their content through advertisements and link sponsorships. This means that businesses can earn money when viewers watch their videos and click on advertisements. For example, a YouTube channel focused on air duct cleaning could target business owners as a target audience. These owners could benefit from the advice provided in the channel's content, such as 11 Steps To Starting a Successful Air Duct Cleaning Business. This would provide an opportunity for the channel to earn money while also providing helpful information to people looking to start their own business.

Creating a strong brand for your YouTube channel is essential for standing out in a crowded market and attracting a loyal audience. Your brand encompasses everything from your channel's visual identity to the tone and personality conveyed in your content. Here's how to develop a robust YouTube channel brand:

• Define Your Niche: Be clear about the topics or genre your channel will cover. This specificity helps you attract a targeted audience.
• Develop a Unique Value Proposition (UVP): Determine what makes your channel different. Your UVP should highlight what viewers gain by watching your content that they can't get elsewhere.
• Choose a Brand Name: Pick a catchy and memorable name that reflects the essence of your channel and is easy to search for.
• Create Visual Identity: Design a consistent aesthetic for your channel with a recognizable logo, color scheme, and thumbnail style to build brand recognition.
• Craft Your Voice: Decide on the tone and personality of your channel. Whether it's humorous, educational, or inspirational, ensure it's consistent across all your content.
• Plan Your Content: Align your videos with your brand identity, ensuring each upload reinforces your brand's message and values.
• Engage Your Audience: Build a community by interacting with viewers through comments, live streams, and social media, making your brand feel more personal and accessible.

How to come up with a name for your youtube channel business?

Coming up with a name for your YouTube channel business can be a difficult task. Consider making the name memorable and recognizable, while avoiding overly long or overly complicated names. Brainstorm ideas that are relevant to your niche, and take into account the rhythm and pronunciation of the name. Additionally, check to see if the name is available as both a business trademark and a corresponding web address. With a little bit of creativity you should be able to come up with an appropriate name for your YouTube channel business.

Starting a YouTube channel as a business involves not just creating content, but also ensuring that your venture is legally recognized. Formalizing your business registration is a critical step to set up a proper structure for tax, legal, and financial benefits. Here’s how to go about it:

• Choose a business structure that fits your needs, such as a Sole Proprietorship, Partnership, Limited Liability Company (LLC), or Corporation, and understand the implications of each for your YouTube business.
• Register your business name with the appropriate state authorities. If you're using a name different from your own, you may need to file a Doing Business As (DBA).
• Obtain any necessary business licenses or permits. The requirements can vary depending on your location and the nature of your content.
• Apply for an Employer Identification Number (EIN) from the IRS if you plan to hire employees or if your business structure requires it.
• Open a business bank account to keep your personal and business finances separate, which simplifies accounting and tax filing.
• Consider consulting with a business attorney or accountant to ensure you're meeting all legal requirements and optimizing your tax situation.

Resources to help get you started:

Explore key resources designed for YouTube channel entrepreneurs to gain insights on market trends, operational best practices, and strategic advice for business growth:

• YouTube Creator Academy : Offers comprehensive tutorials and guidance directly from YouTube on how to grow and manage your channel. Visit Creator Academy
• Tubefilter : Provides industry news, analysis of trends, and strategic insights for digital video creators. Explore Tubefilter
• VidIQ Blog : A resource offering tips and tools for audience growth, video optimization, and monetization strategies. Read the VidIQ Blog
• Social Blade : Offers analytics and data tracking for YouTube channels, essential for competitive analysis and growth tracking. Access Social Blade
• Google's Keyword Planner : Helps in identifying high-volume search terms for topic selection and SEO optimization. Use Keyword Planner
• Think with Google - Consumer Insights : Provides insights into consumer trends which can aid in content planning. Discover Consumer Insights

Starting a YouTube channel as a business comes with its own set of legal considerations. Depending on the content you plan to create and how you intend to monetize your channel, you may need to obtain specific licenses and permits. Here's what you need to consider:

• Business License: Depending on where you live, you may need a general business license to operate your YouTube channel as a commercial entity.
• Content Licenses: If you're using music, video clips, or any other copyrighted material, ensure you have the appropriate licenses to avoid copyright infringement.
• Resale Permits: Should your channel involve selling goods, a resale permit or sales tax license might be required by your state or local government.
• Zoning Laws: If you're operating from home, check local zoning laws to make sure you're in compliance, especially if your business activities increase traffic or noise.
• Permits for Special Activities: Occasionally, special activities such as giveaways or contests might require additional permits, particularly if they involve complex rules or large prizes.

Always check with your local and state authorities to ensure you're fully compliant with all regulations related to your YouTube channel business.

What licenses and permits are needed to run a youtube channel business?

The licenses and permits you need to run a YouTube channel business can vary depending on your location and the type of content you produce. Generally, you may need to apply for business licenses or permits in order to operate legally. You may also need to register your business name, obtain copyright or trademark protection, or acquire any other necessary permits. In addition, if you plan to monetize your content with ads or sponsorships, you will likely need to register with the local government in order to pay taxes.

When starting a YouTube channel business, it's crucial to keep your finances organized and secure the necessary funding to support your growth. Opening a business bank account can help you manage your earnings and expenses effectively. Additionally, securing funding can fuel your business ambitions, allowing you to invest in better equipment, marketing, and other resources. Here's what you should consider:

• Choose the right bank: Research and select a bank that offers services tailored to small businesses, with low fees and good customer support.
• Gather required documents: Prepare your business documents, including your business license, EIN, and any other paperwork the bank may require.
• Understand your funding needs: Assess how much money you need to start and operate your channel, including equipment, editing software, and marketing costs.
• Explore funding options: Look into small business loans, lines of credit, crowdfunding, sponsorships, or even personal savings to finance your business.
• Keep your finances separate: Maintaining a distinct boundary between personal and business finances is essential for tax purposes and financial clarity.

Setting the right price for your YouTube channel services is crucial to attract subscribers while ensuring your business remains profitable. Here's a step-by-step guide to help you determine a pricing strategy that reflects the value of your content and appeals to your target audience.

• Analyze Your Costs: Calculate the total costs involved in producing your content, including equipment, software, and your time. Ensure your pricing covers these costs and allows for profit.
• Research Competitors: Look at what similar YouTube channels charge for their services or content. Use this information to benchmark your prices competitively.
• Value-Based Pricing: Set prices based on the perceived value to your audience. If your content is unique or high-quality, you may be able to command a higher price.
• Tiered Offerings: Offer multiple pricing tiers with varying levels of access or perks. This allows viewers with different budgets to engage with your channel.
• Flexibility: Be prepared to adjust your pricing based on feedback and the evolving market conditions to remain competitive and fair.
• Transparency: Clearly communicate what viewers get at each price point to build trust and manage expectations.

What does it cost to start a youtube channel business?

Initiating a youtube channel business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $2400 for launching such an business. Please note, not all of these costs may be necessary to start up your youtube channel business.

Starting a YouTube channel requires some essential equipment and supplies to ensure your content is high-quality and engaging. Depending on your budget and the type of content you plan to create, your needs may vary. Here's a list of the basic gear you should consider acquiring to set up a successful YouTube channel:

• Camera: A good-quality camera is crucial. This could be a DSLR, a mirrorless camera, or even a high-end smartphone if budget is tight.
• Microphone: Clear audio is essential, so invest in a decent microphone. Options include lapel mics for interviews or condenser mics for voiceovers.
• Lighting: Proper lighting can make a huge difference in video quality. Softbox lights or ring lights are popular choices among YouTubers.
• Tripod or Stabilizer: To keep your footage steady, use a tripod or a handheld gimbal stabilizer, especially if you're recording on the go.
• Editing Software: Quality editing can set your content apart. Software like Adobe Premiere Pro or Final Cut Pro is widely used, but free alternatives like DaVinci Resolve also exist.
• Storage: Videos can take up a lot of space; have reliable external hard drives or cloud storage solutions in place.
• Backdrop: A clean and professional backdrop or green screen can improve the visual appeal of your videos.

List of software, tools and supplies needed to start a youtube channel business:

• Video camera ($100 - $500): Essential for recording high quality videos.
• Tripod ($15 - $50): Stabilizes the camera and makes it easier to record steady shots.
• Lighting equipment ($50 - $200): Can help improve the quality of your videos.
• Microphone ($20 - $100): Captures audio to ensure sound quality.
• Computer ($500 - $1000+): Used to edit and upload videos.
• Video editing software ($5 - $50/month): Used to edit and enhance the video footage.
• Graphics/Logo design software ($20 - $200): Used to create visuals for the video, like logos, titles, etc.
• YouTube Channel Art Creator tools (free): Used to personalize your channel page.
• Social media management tools ($15 - $30/month): Lets you track performance of your channel on social media
• Promotional/Advertising materials (varies by type/quantity): Materials used to help market and promote your content.

Starting a YouTube channel can be an exciting venture, but it's important to protect your business from potential risks. Obtaining the right insurance can safeguard against liabilities and unforeseen events that could impact your financial stability. Here's how to secure business insurance for your YouTube channel:

• Assess your risk: Determine what types of risks your YouTube channel might face, such as copyright infringement claims or equipment damage.
• Research insurance options: Look for insurance providers that specialize in digital or media-related coverage and compare their policies.
• Consider general liability insurance: This can protect against third-party claims for bodily injury or property damage related to your business activities.
• Explore professional liability insurance: Also known as errors and omissions insurance, this covers legal fees and damages if you're accused of professional negligence or providing misleading information.
• Check for equipment insurance: If you have valuable filming equipment, this insurance can cover loss or damage to your gear.
• Review your homeowner's or renter's policy: Some policies may offer coverage for home-based businesses, but you may need additional insurance for complete protection.
• Consult with an insurance professional: An expert can help you tailor a policy to your specific needs and ensure that you have adequate coverage.

Successfully marketing your YouTube channel services is crucial for attracting audiences and potential clients. It's important to reach out to the right people with the right message to grow your business. Here are some strategies to consider for promoting your YouTube channel services:

• Utilize Social Media: Share your content on platforms like Facebook, Twitter, Instagram, and LinkedIn to increase visibility. Engage with your audience and use relevant hashtags to reach potential clients.
• Collaborate with Other YouTubers: Partner with other content creators to tap into their audiences. This can help you gain exposure and credibility within your niche.
• SEO Optimization: Use search engine optimization techniques to improve your videos' visibility on YouTube and Google. Research keywords related to your services and include them in your video titles, descriptions, and tags.
• Content Marketing: Create valuable and informative blog posts, infographics, or e-books that can attract clients to your services. Share these on various online platforms to demonstrate your expertise.
• Email Marketing: Build an email list and send out newsletters with updates, promotions, and useful content to keep your audience engaged and informed about your services.
• Online Advertising: Invest in paid advertising through Google AdWords or YouTube's advertising platform to target potential clients who are searching for services like yours.

As your YouTube channel grows, it's essential to look for ways to expand your brand and increase revenue streams. Here are some strategies to consider for taking your YouTube channel business to the next level:

• Collaborate with other YouTubers or influencers to tap into new audiences and share viewership.
• Develop and sell your own merchandise, such as t-shirts, mugs, or digital products related to your brand.
• Offer exclusive content or perks through membership platforms like Patreon or YouTube's channel memberships.
• Extend your content to other platforms such as Twitch, Instagram, or a personal blog to reach a wider audience.
• Engage in affiliate marketing by promoting products or services and earning a commission for each sale through your affiliate links.
• Seek sponsorship deals with brands that align with your channel's content and values.
• Host live events or workshops to connect with your audience in person or virtually and build a stronger community.
• Consider hiring a team to help manage and produce content, allowing you to focus on creative direction and business strategy.
• Utilize analytics to understand your audience better and tailor your content to their preferences, increasing viewer retention and growth.