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A guide to investor pitch decks for startup fundraising.

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By Richard Harroch

Startups frequently prepare a “pitch deck” to present their company to prospective angel or venture capital investors. The pitch deck typically consists of 15-20 slides in a PowerPoint presentation and is intended to showcase the company’s products, technology, and team to the investors.

Raising capital from investors is difficult and time consuming. Therefore, it’s crucial that a startup creates a great investor pitch deck by articulating a compelling and interesting story.

Pitching to investors can be tough, so it’s important to nail your presentation.

In this article, I provide important advice for creating a strong, thorough, and engaging investor pitch deck, along with guidance on presenting to angel and venture capital investors. I also provide links to sample pitch decks you can check out for reference as you begin the process of building your own.

Important Do’s and Don’ts for Investor Pitch Decks

Too many entrepreneurs make a number of avoidable mistakes when creating their investor pitch decks. Here is a list of preliminary do’s and don’ts to keep in mind.

What to do:

• Do include this wording at the bottom left of the pitch deck cover page: “Confidential and Proprietary. Copyright (c) by [Name of Company]. All Rights Reserved.”
• Do convince the viewer of why the market opportunity is large.
• Do include visually interesting graphics and images.
• Do send the pitch deck in a PDF format to prospective investors in advance of a meeting. Don’t force the investor to get it from Google Docs, Dropbox, or some other online service, as you are just putting up a barrier to the investor actually reading it.
• Do plan to have a demo of your product as part of the in-person presentation.
• Do tell a compelling, memorable, and interesting story that shows your passion for the business.
• Do show that you have more than just an idea, and that you have gotten early traction on developing the product, getting customers, or signing up partners.
• Do have a soundbite for investors to remember you by.
• Do use a consistent font size, color, and header title style throughout the slides.

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• Don’t make the pitch deck more than 15-20 slides long (investors have limited attention spans). If you feel you need to add more information, include it as an appendix.
• Don’t have too many wordy slides.
• Don’t provide excessive financial details, as that can be provided in a follow-up.
• Don’t try to cover everything in the pitch deck. Your in-person presentation will give you an opportunity to add and highlight key information.
• Don’t use a lot of jargon or acronyms that the investor may not immediately understand.
• Don’t underestimate or belittle the competition.
• Don’t have your pitch deck look out of date. You don’t want a date on the cover page that is several months old (that is why I avoid putting a date on the cover page at all). And you don’t want information or metrics in the deck about your business that look stale or outdated.
• Don’t have a poor layout, bad graphics, or a low-quality “look and feel.” Think about hiring a graphic designer to give your pitch desk a more professional look.

Make Sure to Review Other Pitch Deck Examples

In creating your pitch deck for investors, it’s extremely helpful to view other sample pitch decks. A great many pitch decks are available online, including:

• Google’s Template Pitch Deck for Startups
• LinkedIn’s Pitch Deck for Its Series B Round
• Facebook’s Original Pitch Deck from Spring 2004
• Airbnb’s Pitch Deck for Its Angel Round
• Mint.com Pre-Launch Investor Pitch Deck

Check out this  sample investor pitch deck  for Recuperate.com (a mobile app startup) that I created, which incorporates the advice I give in this article. This sample can be downloaded for free and used as a template for your own investor pitch.

What Are the Key Slides You Want In Your Investor Pitch Deck?

You want your investor pitch deck to cover the following topics, roughly in the order set forth here and with titles along the lines of the following:

• Company Overview
• Mission/Vision of the Company
• The Problem
• The Solution
• The Market Opportunity
• The Product
• The Customers
• The Technology
• The Competition
• Business Model
• The Marketing Plan

Try to avoid deviating from this format, as investors expect this type of presentation.

1. The “Company Overview” Slide of the Pitch Deck

I’m a big believer that the page after the cover page should be a “Company Overview” where you summarize in 4-6 bullet points your business, what problem it solves, where you are located, the experience of the management team, and any key traction already established.

For example, here is what your “Company Overview” page could say:

Example of a strong "Company Overview" slide.

Your company overview page should grab the reader and convince them that your company has the opportunity to grow big.

2. The “Mission/Vision” Slide of the Pitch Deck

In this slide, you want a crisp summary of the mission/vision of the company. Some examples of a mission include:

• “Our mission is to be the enterprise solution for cybersecurity holes in a company’s data storage.”
• “We are the mobile solution for millennials wanting to invest in the stock market.”
• “We are the Uber-like on demand solution for house cleaners.”

The “vision” can be the goal you think you could become, such as “Our vision is to become the leading e-commerce company for individuals recuperating from injuries.”

Think of this slide as your 15-second compelling elevator pitch.

3. “The Team” Slide of the Pitch Deck

Many investors believe that a company’s team is the most important determinant of whether or not to invest. “The Team” slide will typically include:

• Pictures of the key team members
• Titles of the team members
• Short summary of prior employment of the team showing domain experience and relevant expertise
• Advisors, consultants, and Board members (sometimes included in this slide to bolster credibility)

4. “The Problem” Slide in the Pitch Deck

You need to define the problem or need your startup is solving, including:

• How big is the problem?
• Why is it important?
• Who are you solving the problem for?
• Who are the target customers?

5. “The Solution” Slide in the Pitch Deck

Since the prior slide articulated the problem, “The Solution” section of your investor pitch deck should articulate your proposed solution and why it’s better than other solutions in the market. This deck should be carefully coordinated with the “Product” slide of the pitch deck, as there may be some overlap.

6. The “Product” Slide of the Pitch Deck

You must clearly articulate what your company’s product or service consists of and why it is unique, so “The Product” slide of the pitch deck should answer:

• What are the key features of the product?
• Why do users care about the product?
• What are the major product milestones?
• What are the key differentiated features of the product?
• What additional product features are planned?

Images, visuals, and videos can play an important role here—don’t just have lengthy written explanations.

7. The “Market Opportunity” Slide of the Pitch Deck

Investors want to invest in big opportunities with large addressable markets. On your “Market Opportunity” slide you want to:

• Define the market you are in.
• Set forth the dollar market size.
• Include graphs showing that your company will be addressing a large part of the addressable market.

8. The “Customers” Slide of the Pitch Deck

If the company has early customers, a “Customers” slide can be powerful and add credibility. Normally, the logos of customers that are well known are included in this slide page. Here is an example of this page, which highlights both customers and partnerships of the company:

Example of a "Customers and Partnerships" slide.

9. “The Technology” Slide of the Pitch Deck

Investors will be particularly interested in your underlying technology (both existing and that in development). This slide of the investor pitch deck can address:

• The basic technology backbone
• Key intellectual property rights the company has (patents, patents pending, copyrights, trademarks, domain names)
• Why the technology is or will be superior
• Why it will be difficult for a competitor to replicate the technology

10. The “Competition” Slide of the Pitch Deck

The company’s competitors will always be an issue to investors. Your “Competition” slide should anticipate the following questions:

• Who are the company’s competitors?
• What gives your company a competitive advantage?
• What are the key differentiating features from your competitors?

You really have to show an understanding of the competitive landscape and be prepared to answer questions about your competitors. If you don’t understand your competitors, then the investor may conclude that you really don’t understand the market.

11. The “Traction” Slide of the Pitch Deck

A company that has obtained early traction in some way will be viewed positively. A “Traction” slide is sometimes, but not always, included in the pitch deck (sometimes the company’s progress/traction is just sprinkled through other slides). The “Traction” slide can cover the following:

• What early traction has the company gotten (sales, traffic to the company’s website, app downloads, growth metrics, etc., as relevant)?
• What strategic partnerships have been consummated?
• How can the early traction be accelerated?
• Press and accolades
• Testimonials

12. “The Business Model” Slide of the Pitch Deck

The investors will want to understand your business model. So this slide can address key issues like:

• How do you make money?
• What is the pricing model?
• What is the long-term value of a customer?
• What are the customer acquisition channels and costs?

13. The “Marketing Plan” Slide of the Pitch Deck

No matter how good your product is, you will need to have a good marketing plan to get customers or users. The “Marketing Plan” slide of the pitch deck can cover:

• What key marketing channels will you use (paid search, social media, TV, radio, email marketing, etc.)?
• What early successes have you had and what channels have worked?
• What are your preliminary customer acquisition costs per customer (and, correspondingly, what is the projected lifetime value of a customer)?
• What PR will you be employing?
• What early press or buzz have you gotten?

14. The “Financials” Slide of the Pitch Deck

Investors will want to understand the company’s current financial situation and proposed future “burn” rate (monthly or yearly cash loss while the company is developing and marketing its product).

The “Financials” slide sometimes includes the following:

• Three- to five-year financial projections
• Unit economics
• Key metrics that are important to the business (such as annual recurring revenue)
• Total revenue and expenses
• Key assumptions

Make sure your projections are not unrealistic; you don’t want prospective investors to immediately question your projections as absurd or just not believable. Avoid the trap of saying you will grow revenues by 10x in one year but only increase sales and marketing costs by 2x.

15. “The Ask” Slide of the Pitch Deck

Near the end, you should have a slide entitled “The Ask.” On this slide you should address:

• How much money you are you seeking (a range is fine, such as “we are seeking $2-$3 million in financing”)
• How long you think the financing will last (15-18 months)?
• What major milestones you think you will be able to reach with the financing
• What your key use of proceeds from the investment will be (e.g., technology and product development, new hires, capital expenses, marketing, etc.)
• Who your existing investors are (highlighting any well-known investors)

Here is a sample slide from my sample investor pitch deck:

Slide outlining what you are asking investors for.

For related information, see:

• 28 Mistakes Entrepreneurs Make When Pitching to Investors
• 17 Key Lessons for Entrepreneurs Starting a Business
• 5 Key Funding Options for Your Company
• 65 Questions Venture Capitalists Will Ask Startups
• Sample Investor Pitch Deck  [downloadable template]

A great investor pitch deck can make obtaining financing for your startup much more likely. But you need to make sure the story is compelling and interesting. You must address the topics that investors expect to see.

Copyright © by Richard D. Harroch. All Rights Reserved.

About the Author

I write about startups, venture capital, mergers and acquisitions and Internet companies. I am a Managing Director and Global Head of M&A for  VantagePoint Capital Partners , a large venture capital fund in the San Francisco area. My focus as a venture capitalist is on investing in Internet and Digital Media companies. I am the author of several books on startups and entrepreneurship. I am also the founder or co-founder of several Internet companies, having sold them to NBC Interactive, LexisNexis and D&B. I am the co-author of Poker for Dummies and a Wall Street Journal bestselling book on small businesses. I was also a corporate partner at the law firm of Orrick, Herrington & Sutcliffe, with experience in startups, mergers and acquisitions, strategic alliances, and venture capital.

This article was originally published on  AllBusiness . See all articles by  Richard Harroch .

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33 Legendary Startup Pitch Decks and What You Can Learn From Them [+10 Free Templates]

A startup pitch deck is a brief presentation that provides investors with an overview of your new business and/or startup idea through presentation slides.

It usually focuses on showcasing your product, sharing your business model, giving a look into your monetization strategy, and introducing your team.

A startup pitch deck is an essential fundraising tool for successful startups, whether you’re looking to raise funding from $50,000, $500,000, or $50 million. However, an investor pitch deck is just one of the best pitch decks and examples we will share below.

Despite the brevity of the successful startup pitch decks, which usually run for 10 slides or less, creating a pitch deck that wins investment is not an easy task.

What Does a Successful Startup Pitch Deck Cover?

A great pitch deck covers key points through visuals and bullet points and usually has a competition slide, a problem slide, and a solution slide to explain your offering and the market.

Additionally, a business model slide and a team slide (if your business is developed enough to present these) can turn a good deck into a great startup pitch deck.

Don’t forget, a simple pitch deck is a good pitch deck—and you’re about to learn how to nail it.

In This Legendary Startup Pitch Deck Article You Will Find:

• Examples of 33 successful pitch decks
• Takeaways that you can apply when creating your own startup pitch deck
• Editable templates of 10 pitch decks that you can use for free

Looking for a winning pitch deck template ASAP to present in front of potential investors?   Try our free template created in collaboration with HighSpark – an agency that has helped more than 500 startups raise cumulatively over $80 million in funding. 

Here is the list of 33 of the best startup pitch deck examples that we will go through:

• ZenPayRoll (Now Gusto)
• Wealthsimple
• AppVirality
• Shape Integrated Software
• Ooomf (now Crew)
• Sequoia Capital

These startup pitch deck examples were created by top brands in tech. At the time, they were all small startups (seed stage companies) looking to raise money or venture capital through potential investors and grow their businesses. Sound familiar?!

We hope that their business idea and investor pitch decks will inspire you (and of course, potential investors).

If you are more of a visual learner than a reader type, you can watch a video summary of the first 10 startup pitch deck examples mentioned in this blog post:

Alternatively, if you’re ready to create your own pitch deck, we’ve added some startup pitch deck examples and pitch deck templates to the bottom of this article. You can go straight to them by clicking here . Or get access to Piktochart’s online design tool by signing up for a free account and choosing a presentation template to get started easily.

From behemoths like Facebook and YouTube to superstars like Buffer, together these startups have raised millions of dollars and are now worth billions!

It’s time to see how they did it.

33 Legendary Startup Pitch Deck Examples

1. facebook pitch deck.

Here’s a fun fact: Peter Thiel, the billionaire venture capitalist, and entrepreneur, was the first outside investor in Facebook back in 2004. That’s when Mark Zuckerberg first set out to turn his dorm room project into a lasting business. Zuckerberg received $500,000 from Peter Thiel.

Facebook’s pitch deck was more of a media kit  of sorts. It was containing the company’s value proposition, key metrics, and marketing services that were used to sell ads to potential clients.

Favorite takeaway : The focus of the startup pitch deck was based on solid numbers such as user engagement, traffic, and growth trajectory.

2. Airbnb pitch deck

Airbnb is a platform that allows people to list, find, and rent lodging.

This company is one of the greatest startup success stories of our time.

The now famous Airbnb pitch deck has become one of the best pitch decks for inspiring entrepreneurs around the world.

Favorite takeaway: The intro. It’s all about hooking your audience. You need to describe your business using as few words as possible. Imagine telling a 5-year-old what your business is about. If you can’t do that, it’s time to put some time into nailing it down.

3. Buffer pitch deck

Buffer is a social media scheduling platform that helps you schedule content for Facebook, Twitter, LinkedIn, and Pinterest.

The almighty startup pitch deck that helped Buffer to raise half a million dollars gained popularity by becoming one of the first pitch decks openly shared online. The founder decided to put it up to help other startups to raise funds.

Favorite takeaway: Similar to Facebook, the deck was based on solid numbers from Buffer’s users (e.g., 800 users, $150,000 annual revenue run rate, etc.)

4. Square pitch deck

Square is a company that allows merchants to accept mobile credit card payments via a dongle.

Favorite takeaway : Social proof! It doesn’t hurt to promote the management team if they’ve been with Twitter, Google, LinkedIn, PayPal, and more. It shows that your management team’s experience is an armor to the company. This detailed startup pitch deck outlines Square’s business model and a simple financial model that portrays its annual revenue and five-year growth rate.

5. LinkedIn pitch deck

Founded in 2002, LinkedIn is the top business-oriented social networking platform.

The company’s pitch talks a great deal about company values, the power of networking, and how it’s different from other social networks out there.

Favorite takeaway : The deck also provides an extensive analogy to showcase to investors what LinkedIn is. For example, it talks about “Web 1.0” vs. “Web 2.0”: Alta Vista was “Search 1.0”, and Google was “Search 2.0”. The deck talks about how LinkedIn is “Networking for Businesses 2.0”.

6. Mint pitch deck

Mint is a personal financial services tool that helps people track their spending and find ways to save money.

This startup pitch deck example was used in a competition and was never used for raising money, but it’s still a powerful deck that startups can learn from.

Favorite takeaway : This simple deck provides a clear value proposition to customers and investors. The creators of this deck also understood that one of the key concerns of an investor is the exit mechanism of his or her investments. I love how the deck highlights a number of exit strategy options.

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7. MapMe pitch deck

MapMe allows users to create universally accessible (i.e., on smartphones, tablets, and computers) maps of anywhere they want with no coding required.

This startup deck was used to raise $1 million in seed funding.

Social proof almost always works. The deck showed that the startup had over 20,000 unique visitors, 18,000 monthly alerts, and12 minutes average sessions on the site.

Favorite takeaway : The pitch deck has fewer than 13 slides but provides investors with knowledge of the traction the site got going viral on social media and its go-to-market strategy.

8. LaunchRock pitch deck

LaunchRock allows users to create landing pages and quickly get their startups known through social media, even before the launch of their full site.

Favorite takeaway : As a more creatively designed pitch deck example, this pitch deck had only 15 slides but showed how the product works and the different ways it can be used. They also utilize an analogy similar to what LinkedIn had in their decks.

9. Mixpanel pitch deck

Mixpanel is an advanced analytics platform for mobile and the web. They not only measure page views but also analyze the actions people take. This is the series-B startup pitch deck for Mixpanel that helped them raise over $65 million.

Favorite takeaway : This pitch deck example started off with a problem: people guessing their analytics. It followed up by providing its solution to that problem and, ultimately, its competitive advantage. One of the best pitch decks, this is a great example of showing the problem and solution.

10. Moz pitch deck

Moz started out as an SEO company but has pivoted to support marketers across all inbound marketing strategies.

This is the series-B startup pitch deck for Moz which they used to raise over $18 million. If you’re an established startup, this is a great example of an investor pitch deck, and you can follow this guide. The pitch deck is packed with information about the company since it was founded five years prior to this pitch.

Favorite takeaway : Because the company had already been in operation for five years, they were able to present an accurate estimated revenue, revenue run rate, average customer lifetime value, cost of paid acquisition, etc.

11. Buzzfeed pitch deck

We all have a love-and-hate relationship with Buzzfeed, don’t we? I’m sure you’ve stumbled on their pages or watched their videos before. As of today, BuzzFeed has managed to raise over $240 million in investor capital (another great example of an investor pitch deck).

Favorite takeaway : SOCIAL PROOF! It doesn’t hurt to start a pitch deck with big numbers the company has, like the millions of users visiting the website on a monthly basis and quotations from large organizations such as CNN.

12. YouTube pitch deck

YouTube was acquired by Google in 2006 for $1.6 billion. Like Facebook, this company doesn’t require any introduction. Unfortunately, this is not the original deck. This is YouTube’s pitch deck to Sequoia Capital (one of the most established VC investors who’s often regarded as one of the industry’s best), which was released through a legal proceeding.

Favorite takeaway : The company wanted to be the primary outlet for video content, and it succeeded in doing just that. It goes to show that if you know what your product can do, are able to show its potential, and build on the momentum gained through early investments to create that, then you can achieve its potential. If you’re aiming to build an investor pitch deck to land a VC like Sequoia Capital, this presentation slide deck is a great template for you!

13. Manpacks pitch deck

Manpacks is a platform that delivers men’s essentials such as underwear, razors, grooming, and other products.

The company raised $500,000 with this pitch deck.

Favorite takeaway : This deck stands out! They clearly understand who they are, and they stayed that way throughout the entire presentation. The startup pitch deck is filled with a fun tone that helps explain the product well.

14. Foursquare pitch deck

Foursquare is a mobile platform that helps you find the best places to go in your area.

Favorite takeaway : This pitch deck does a great job using screenshots of social proof that the app already has from its users sharing tweets of them being the ‘mayor’ of a particular area.

15. Flowtab pitch deck

Flowtab was an app that allowed people to order drinks quickly at a crowded bar. Despite shutting down, the founders still made an effort to help other startups.

Favorite takeaway : Simplicity. This pitch deck example does well explaining critical information like the problem, the solution, their business model, and traction. You can’t really go wrong with this pitch deck.

16. Dwolla pitch deck

Dwolla is a payment solution that allows users to send, receive, and request funds from other users. This 18-slide startup pitch deck landed the company $16.5 million.

Favorite takeaway : Most startups are founded because of a problem they faced, but not many people tell their story well through their pitch decks. In their slide deck, Dwolla shared a great story of how the founder paid $50,000 a year in credit card fees and then created a solution for never doing it again.

17. ZenPayRoll  (Now Gusto) pitch deck

Gusto (previously ZenPayroll) is a cloud-based solution tool for small businesses to pay employees.

The company raised $6 million with this pitch deck.

Favorite takeaway : This isn’t just a startup pitch deck. It is a template that you can use and replicate easily by filling in the blanks.

18. Bliss pitch deck

Bliss provides metrics for coders and allows them to collaborate easily.

The company raised over $400,000 using Angel List.

Favorite takeaway : The pitch deck was well composed with a clear understanding of the product and the investors they were pitching to. This is one of the best pitch decks to use if you know your target market.

19. Adpushup pitch deck

Adpushup allows companies to maximize ad revenues through advanced A/B testing. They raised more than $632,000 in investments.

Favorite takeaway : This slide deck proves that going back to the basics works. This pitch deck has basic principles like a great introduction, an outline of problems, potential solutions, market opportunities, products, case studies, milestones, traction, and a future plan.

20. Wealthsimple pitch deck

Wealthsimple is Canada’s first online investment manager. They raised more than $2 million in seed funding with this slide deck.

Favorite takeaway : The startup pitch deck is sweet and short but effective. Our favorite part is the transformation of the industry, which is laid out in a table format.

21. AppVirality pitch deck

AppVirality allows app developers to grow their platforms using growth method techniques proven by other startups.

Favorite takeaway : Our favorite takeaway is how the flow of the pitch deck goes through the problem, the proven solution, and how it works within their app to their target market in multiple slides.

22. Shape Integrated Software pitch deck

Shape Integrated Software is budget management software that helps PPC analysts manage various budgets across different channels.

Favorite takeaway : When you have the traction to back your startup, use it. Shape clearly took advantage of it and presented it clearly in their pitch deck.

23. Podozi pitch deck

Podozi is an online e-commerce platform based in Nigeria.

Favorite takeaway : Most startup pitch decks work well when they’re short and sweet, in multiple slides, like Podozi’s. The best takeaway is the working partnership with large brands that this platform already has.

24. Fittr pitch deck

Fittr is a platform that designs custom workouts tailored to equipment, access, time management, and goals.

Favorite takeaway : As a user of this platform, we love the investment goals and the purpose of what the company is planning to use it for.

25. Swipes pitch deck

Swipes is a task manager app to help its users increase their productivity.

Favorite takeaway : One of their pages used social proof of quotations from The Next Web and Lifehacker. You can’t go wrong with that.

26. Canvas pitch deck

Canvas replaces paper-based processes with affordable and easy-to-use mobile apps and forms. They raised $9 million with these decks.

Favorite takeaway :  Instead of saying what they do, the second slide in their pitch deck shows how their startup helps businesses. No words are needed.

27. Ooomf  (now Crew) pitch deck

Crew (formerly Ooomf & then PickCrew) is a freelancer marketplace that connects mobile and web developers with projects or work. This deck was used to raise over $2 million dollars.

Favorite takeaway : Well-designed with an easy-to-understand flow.

28. Cubeit pitch deck

Cubeit is a mobile application that allows users to aggregate content from anywhere. Cubeit used this 13-slide deck to raise seed funding before they even had a finished product.

Favorite takeaway : A strong introduction will get investors to pay attention. Their deck starts out with a clear message, which was that “owning more devices doesn’t make your life easier”. I can’t help but pay attention to how this company will help.

29.  Castle pitch deck

Castle was a startup that let rental owners put their properties on autopilot. This was the deck Castle used to raise $270,000 for their startup.

Favorite takeaway : Great design and easy to digest.

30.  Sequoia Capital pitch deck

Sequoia Capital is one of the leading investment firms in Silicon Valley. This deck is a template they recommend following.

Favorite takeaway : It’s like having the keys to the kingdom. You don’t have to guess what this investment giant is looking for. They tell you straight away.

31. Uber pitch deck

When Uber hit the scene, they fundamentally reimagined urban transportation. Their pitch deck tells this audacious story perfectly. Simple yet impactful, it illustrates the problem of expensive taxis and car services, then introduces Uber as the affordable, tech-driven solution.

They use stark data points to highlight the financial opportunity, a vital touch for potential investors.

As you create your pitch, remember Uber’s two key strengths: painting a clear problem-solution scenario and using compelling data to underscore their market potential. This strategy not only shows understanding of their market but also communicates their transformative vision effectively.

Favorite takeaway : The deck is clean and minimalist. The flow is easy to follow, and you get a clear idea of what’s the problem they’re trying to solve, and how they solve it.

32. WeWork pitch deck

WeWork’s pitch deck beautifully encapsulates its community-driven approach to shared workspaces.

They use visually appealing slides that mirror their innovative, modern brand. Their pitch deck deftly articulates the benefits of shared workspaces in today’s economy, setting the stage for their unique value proposition.

Favorite takeaway : what we do, who we do it for, why we do it; the deck walks you through their company vision with smart visuals and copy. We loved how they generated urgency by highlighting how co-working spaces were a fast-growing trend and investors could miss out on a profitable investment if they didn’t act quickly.

33. MatterMark pitch deck

MatterMark’s pitch deck is a testament to the power of storytelling. utilizing clean visuals to aid comprehension and coupled with succinct copy to keep the narrative engaging. The 30-slide deck earned the platform $6.5 million in seed A funding.

Favorite takeaway : Strong visual storytelling through the use of charts and graphs. In just a few moments, you can see where the majority of their revenue comes from compared to their other revenue streams.

Summary of Pitch Deck Template Takeaways

To sum up, a strong startup pitch deck not only serves to reinforce your brand to the target audience or investors, but shows your business plan and unique offering through the slides presented; using a problem slide, a solution slide, and a traction slide including concise bullet points. 

The best startup pitch deck also shows off your company’s personality, through the inclusion of a team slide or similar in the next few slides, to be presented after your business plan is clearly outlined.

As your company grows, you’ll probably start thinking about the next stage of growth. You can use these successful pitch decks can as the foundation to make an investor deck for your next round of financing.

Look at the takeaways from these startup pitch decks as a guide to help you in your quest to raise funds and venture capital for your own startup for an investment round.

Here are some of the key takeaways from our pitch deck examples:

• Pitch decks don’t have to be formal or beautiful.
• A great pitch deck will provide an impactful intro or slogan.
• Keep your deck short (less than 20 pages).
• Use analogies to back up the points that you’re making.

After going through so many startup pitch deck examples, we recommend that to make your pitch presentation stand out you should:

• Start with a strong intro/vision.
• Show problems and offer solutions.
• Identify market opportunities.
• Showcase products/services clearly.
• Digest your business model
• Highlight financials
• Add social proof/case studies.
• Differentiate from competition.
• Show an experienced management team.

Designing a strong pitch deck could turn your business idea into a reality after convincing investors to provide support financial support to your project.

If you’re looking for additional information, DocSend shared lessons  they got learning from 200 startups who raised $360 million from their first pitch deck.

10 Pitch Deck Templates for You to Try

The following pitch decks are free templates available in Piktochart that you can use. This makes it easy to work on your slides without having to worry about design. We took care of that for you.

If you don’t have an account yet, just sign up for a free Piktochart account here and then click on one of the templates below.

To learn how the online pitch deck creator works, watch this on-demand demo .

1. Investment Pitch Deck Template With HighSpark

2. Finance Pitch Deck Template

3. Business Pitch Deck Template

4. Startup Pitch Deck Examples

5. Tech Pitch Deck Examples

6. Business Keynote Template 

7. Product Pitch Deck Template

8. Product Pitch Deck Template

9. App Product Presentation Template

10. Product Website Pitch Deck Template

Ready to create your own pitch deck?

Sign up for a free Piktochart account and edit a template right away.

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Investor Deck Template

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AI generated Pitch Deck 🤖

What is an Investor Deck?

An investor deck is usually a 10-20 slide deck designed to give a short summary of your company, your business plan and your startup vision. Similar to a pitch deck, this is a document most of the times you send to potential investors.

What should be in an investor pitch deck?

A number of authors, venture capitalists, startup founders and evangelists have created different versions of what they consider required elements to successful pitching presentations. Most of them agree on the following:

• Market Size
• Business Model
• Underlying Magic
• Competition
• Better/Different
• Marketing Plan
• Traction / Milestones

What's in this Investor Deck Powerpoint Template?

The 12 slide investor pitch deck by 500 startups.

500 Startups is a leading global venture capital seed fund and startup accelerator headquartered in Silicon Valley with over $350M AUM.

This investor deck template is ideal for initial VCs and Angel Investors. If they ask to see your pitch deck , this is what you want to send. The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

In 2016, we were fortunate enough to meet up with key members of 500 Startups at the Accelerator program, where we got their thoughts on creating a template for all Slidebean users to use. So this template is the end result of that meeting. Enjoy!

Pitch Deck Service

How to build an investment pitch deck.

Building an investment pitch deck is a crucial step for startups seeking to secure funding from investors. To create a compelling investment deck, start by outlining your company's mission, vision, and business model. Identify the market opportunity and demonstrate how your product or service fills a gap in the market. It is important to provide a clear understanding of your target audience, customer acquisition strategy, and revenue model. Showcase your team's expertise and track record, as well as any notable partnerships or endorsements.

Include financial projections , milestones, and potential risks and challenges. Keep the design simple, professional, and visually appealing, and use concise language to convey your message effectively. Lastly, practice your pitch and be prepared to answer any questions or objections that may arise. By following these steps, you can create a compelling investment deck that highlights the potential of your startup and attracts investors.

How to Present Your Business?

Many investors have suffered through an inordinate number of poorly constructed pitches. Most startup entrepreneurs tend to focus on their pet projects to the detriment of the critical business pitches required for funding. It's fair to say that hardened investors expect to be disappointed. Surprising a cynical audience with a thoughtful, effective presentation that answers the important questions bids fair to invite a warm response that translates into a real shot at successful funding. A great pitch deck is an indispensable tool for any startup.

Paying attention to the following precepts will help with assembling an effective pitch deck.

Brief, clear words

Words are tools for conveying ideas. The best words fly a speaker's intended meanings into the minds of listeners before disappearing into the silence of contemplation. Sometimes, more words are better. They push and prod the intended meaning this way and that for a receptive audience. Investors want to be persuaded, and they know business is complex. They expect many words for a non-trivial business idea with many significant aspects. Still, those same investors are busy. They want to hear the presentation and then move on to other demands on their limited time and energy. They want exactly as many words as are needed and not one word more.

Furthermore, promoting a business idea calls for a businesslike approach. As any writer knows, it's all too easy to fall in love with poetic phrases or elaborate explanations. Focused passion is good, but rambling passion is a turnoff. Fluff belongs in a cow field and not in a presentation. Kill all words that puff and preen themselves without contributing to the presentation. For that matter, simpler words are better whenever possible. A dollar word like "utilized" compares badly to a two-bit word like "used." Dictionaries are full of short, powerful words. They should be used.

Free Investor Finder

Hone the presentation.

Practice makes perfect. There's nothing like testing a pitch before exposing it to investors. Smart entrepreneurs run prospective pitches past friends, colleagues, and co-workers willing to offer useful feedback on defects and omissions. A recorded test run can also reach distant or busy reviewers. In a pinch, a mirror will work.

Twenty minutes should be enough for even the most sophisticated business idea. Investors understand that the presentation will leave out a lot of details that are not relevant to the core concept. They expect a pitch to cover only the major ideas. If necessary, a professional writer can be hired to slice away fluff and to clarify the remaining text in a marketing deck. Given the stakes of what might be a single shot at persuading potential business partners to fund a cash-short startup, the extra money is little enough to pay

Open with an executive summary

The old rule about public speaking is to first briefly describe what will be said before delivering the main body of the speech, after which the speaker closes with a brief summary of what has just been said. This sort of one-two-three delivery prepares an audience for the upcoming message and helps with long-term memory. A funding pitch is a little different, but any business idea will benefit from a one-minute opening that clarifies the context before a subsequent barrage of details.

Prove the concept

As the old saying has it, ideas are a dime a dozen. Any random schlub can pop out at least four half-baked ideas without breaking a sweat. Making an idea work is much harder. Making that idea an attractive business proposition is a different world. Investors see their mailboxes flooded daily with interesting proposals that fall apart under scrutiny. Investors want to see hard proof of the concept, and illuminating metrics on potential sales don't hurt at all.

Taking the time to hammer out a working prototype of a product or a functional alpha release of a business service will go far in persuading prospective investors that a startup's founders aren't steeped in unrealistic dreams. Also, very few ideas are new under the sun. How have other businesses succeeded with a similar concept? Who were their intended customers, and why did those customers accept the new product or service? How long did it take to increase sales to the point of profitability? What are the likely prospects for the success of the startup that is now seeking funding? Completing basic research into such questions before the presentation will reassure cautious investors that the startup's principals are hard-headed business people who know the score.

Promote the team

The success of any business that anticipates significant growth depends on the quality of its team. Smart, experienced personnel are much more likely to push a startup to profitability than inexperienced newcomers. Investors want to know who will be helping the founders turn their business plan into reality. A good pitch deck will include a brief profile of the qualifications of the company's core employees.

If available, an advisory board populated with well-known names will add considerable cachet to the founding company and strengthen the chances of funding.

Don't babble about how

As any experienced engineer or manager knows, manufacturing and service processes tend in practice to be amazingly complicated. In truth, unexpected complexity is in fact expected, and few investors will be surprised at difficulties with innovative processes. Rarely is there a need to spend precious pitch time on anticipating the unanticipated.

For that matter, most investors expect even basic manufacturing and service processes to pose daily challenges. Explaining in advance exactly how employees and founders will implement a new product or service is an exercise in futility. Furthermore, it's not relevant to the pitch. A broad overview of the basic ideas behind the business proposition will do. Technically knowledgeable investors will ask more in-depth questions later if needed. The briefest possible mention of process details will serve well for the great majority of opening pitches.

Result over process

Smart entrepreneurs will focus on the outcome for customers and clients. Marketing begins with investors, who might themselves be prospective users of a new product or service. How will the new offering meet the needs and desires of potential purchasers? How will the startup achieve this more efficiently than competitors? How will the startup's marketing experts persuade potential customers and clients to abandon old solutions for an unfamiliar alternative? Inertia is a powerful force, and entrepreneurs often must pair an innovative solution with innovative marketing to succeed. Virtually all startups face the harsh reality of intense competition for attention and brand loyalty.

Engage the audience

Investors are no different from other people. Behind stern faces, their deepest emotions await. They love hearing a good story that is told with strong words. Professionalism is not incompatible with storytelling, and a story that brims with energy and passion is far more effective than a dry explication of abstract benefits. Painting a mental picture of how a specific customer will benefit or has already benefited from the new product or service packs a wallop.

Paint vivid images

Overuse of meaningless charts and graphs mars many presentations. All visual elements should serve a purpose that cannot be met with mere words. The best visual elements pound home their points with words that allow the presenter to show unmistakable belief in the intended meanings through a confident tone of voice and friendly body language. Pictures of manufacturing facilities or smiling service personnel also help as long as they mirror the reality of a successful startup. Vaguely related stock images should be avoided as insincere and manipulative.

Be prepared for anything

Despite the intense brevity of a typical presentation, investors expect enormous depth behind the curtain. They expect entrepreneurs to immediately answer critical questions about how their core business idea works. Ignorance about the exact details of complex manufacturing processes or sophisticated software algorithms can be forgiven because investors don't expect founders to know everything. Stumbling over the answers to basic questions, on the other hand, tends to ring alarm bells in the minds of wary investors. If the founders cannot summon up convincing answers, then what will happen in reality? Will the company drift rudderless while its founders struggle to find their way through the consequences of poor comprehension? Too many otherwise promising startups fail after burning up seed investments on fruitless plans.

Investors prefer to deal with confident, savvy startup founders who show themselves to be ready for success. If necessary, entrepreneurs seeking seed money will prepare for a presentation by consulting with industry experts and spending long nights with authoritative materials that cover every major aspect of the startup. Where no legal problems threaten to arise over intellectual property issues, studying operational businesses that implement a similar idea is quite useful.

“Investors prefer to deal with confident, savvy startup founders who show themselves to be ready for success.

Networking works

Whatever the specific business idea, major aspects will cry out for intelligent feedback from outsiders. More than a few otherwise brilliant startup founders suffer from a narrow view of potential difficulties. Canny investors who have seen it all will be watching for these blind spots. A deep awareness of the many practical difficulties of running a business will result in a stronger pitch. Making a sustained effort over months or years to establish a network of sympathetic contacts in relevant fields such as business management, manufacturing, software design and others will boost the prospects of a successful funding round.

Furthermore, there's such a thing as being too close to the problem, even for the most experienced businessperson. Depending on the business concept, it may pay to get the reaction of a total outsider to the core business idea. Company founders might learn a lot by asking for first impressions from friends and colleagues who work in unrelated fields. Alternatively, any parent can attest that young children are prone to uttering amazing insights. If the nature of the business idea permits, asking a young family member for feedback could yield startling thoughts about the potential reception by actual customers.

Wrapping it up

The closing statement of a presentation should include a direct request for a funding round that will benefit both the startup and the investors. It's remarkable how many speakers neglect this step. Also, most investors appreciate a brief thank you from the speaker for listening to the pitch.

We can help with your Investor Deck

We have a team of talented business analysts with an expertise across multiple industries.With Caya's guidelines, they'll work on condensing your information into a powerful pitch deck. This phase of the project is handled on a shared, live document, which allows us to quickly iterate on the outline of the deck.

A first draft is usually delivered in 3 business days, and revisions are delivered within 24 hours.

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20+ Best Business PowerPoint Presentation Templates

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20+ best startup pitch deck powerpoint templates | slidesgobo.

A startup presentation is what you need to create to raise money for your business idea. A startup presentation is usually the first thing you create when starting a business. It’s what you show to potential investors or when you try to sell your business idea to a company or venture capitalist. A startup presentation slide aims to show that your business is viable and potentially profitable.

One of the most important points to keep in mind when initiating a startup presentation should be brief and concise. Investors don’t want to be listening to a long, drawn-out pitch. They want to quickly get a sense of what your business is about and if it’s something they want to invest in.

We’ll talk about some of the best startup pitch deck PowerPoint templates and some more viable presentation templates for startup companies through this article. You can use this collection of startup pitch presentations PPTs to efficiently make stunning presentation slides for your business . Use these slides to maximize productivity.

Table of Contents

Best Startup Pitch Deck PowerPoint Templates – Startup Presentation PPT Download

This is one of the most attractive and modern presentation templates you can get. It is available in a fully editable format, and each and every portion is editable. Several animations and transitions are available on all slides to provide your presentations with a beautiful look. Get this attractive presentation slide and impress your team.

Features: • There are 32 slides in the package. • There are five color variations on the template. • The infographics were handcrafted. • The slides are based on Master Slides. • All the graphics are adjustable.

Business Startup PowerPoint Template – Startup Business Plan PPT

This presentation template is very useful if you are operating a business or startup. Professional designers design this template so you can feel the professional touch. There are 300 creative slides in this template package with a high-quality 16×9 aspect ratio. It also has many more vector icons and so on. Use this template to engage your audience.

Startup Presentation – Simple Startup Presentation Template

This presentation can be used for companies, agencies, portfolios, and many other organizations as well. If you want to improve your company, this is the most recommended one. If you’re running a business, you may be expected to show a lot of information to the audience. Therefore, you should be ready to present the slides. By using these PPT layouts, you can save a lot of time. It has many unique features, such as:

• It has a collection of modern slides. • Aspect ratio 16:9. • Many attractive fonts are available. • All graphical elements are resizable. • Just drag and drop is enough to create slides.

Startup Pitch Deck Template Download – Startup Pitch Presentation PPT

There are countless PowerPoint templates readily available online. A business presentation does not just consist of slideshows, but it also needs to convey your strategies to your audience. It is really important that you choose a template that can suit your needs and will support you present them in the best possible way. You can easily create a startup business presentation template using these ready-to-use PowerPoint templates. Here you can add the content and other data you want. Have a look at these presentation slides.

• There are 16 slides. • More than 90 XML files are available. • There is a choice of light and dark versions. • There are many icon packs that are free. • All the slides are completely customizable.

Startup Pitch Deck Template – Startup Pitch Deck Template Free Download

This slide deck template for presentation is one of the best templates for your startup business. It defines information in a clear, concise manner. This template covers the problem, solution, team, and strategy. It is a must-have if you are trying to raise money for your startup and want to be taken seriously by investors. This template layout can be used for creative agencies, company profiles, corporate, and business. If you are in the early stages of the development of your business? If you want to raise money? Get noticed and get potential investors on board? Then this PPT slide design is for you.

• There are 30 slides in total.
• The slide elements are easily editable.
• There are a lot of interesting font styles are available.
• All the slide designs are based on the Master Slides.
• The slide layout consists of a picture placeholder.
• This template pack has a .PPTX, .PPT file, and a documentation file.

Best Startup Pitch Deck for Investors – Impressive Startup Investor Presentation PPT

A startup pitch deck for investors is a presentation by a startup to an angel investor, venture capitalist, or other potential investors. This startup investor presentation PPT should include key information about the startup company, such as the problem they are solving, its target market, its business model, its competitive landscape, and its financial projections as well. It usually includes information about the startup team, their experience, qualifications, and a slide about why the startup is seeking investment and how it will be used. A well-crafted startup pitch deck for investors can be a powerful tool for convincing investors to provide funding for a startup.

• 30+ unique and exciting slides.
• This template pack offers PowerPoint, Keynote, and Google Slides.
• It’s effortless to modify the slide components, and only a drag-and-drop is enough.
• You can edit and implement colors and shapes effortlessly.

“Jozeka” Investor Pitch Deck PowerPoint – Top Investor Pitch Deck Template

When it comes to seeking investment, first impressions are everything. Your investor pitch deck is your opportunity to make a strong and lasting impression on potential investors. The free PPT templates might be good enough to get your idea off the ground, but they have many limitations. If you’re looking for something with better design and more features, then I recommend checking out the premium template designs . The diverse range of features, such as color options and high-quality graphics, make this template an enticing choice for those looking to create their own business presentation. With the above template design, you can create a presentation that will grab the attention of shareholders and help you secure the funding you need to take your business to the next level.

• On this template, there is 60 slides total.
• There are two color choices available, light and dark.
• The slides are available in high-definition widescreen format.
• There is no need to seek any assistance from other editing software.

“Deck” Presentation Template – Best Investor Pitch Deck For Startup

A well-designed presentation template is essential for any startup looking to make a good impression on potential investors. A good presentation design can help to set your brand apart from the competition and make your pitch more memorable. When it comes to choosing a presentation template , First, make sure that the template is clean and professional-looking, choose a template that is easy to customize, and make sure the template is compatible with the software you’ll be using to present. This PowerPoint presentation template follows the above points. So you can confidently select this presentation.

• This PPT design consists of 40 unique slides.
• The PowerPoint presentation is built with Master Slides.
• Free attractive fonts are available here.

“Dashi Sales” Sales Dashboard Report Presentation – Best Template For Sales Presentation

Are you looking for a sales report presentation template? This template is the perfect way to present your sales data clearly and concisely. The template slides include a sales dashboard, sales report, and sales charts, all of which can be easily customized to suit your needs. With this template, you can quickly and easily create a professional sales report presentation to wow your audience. So why wait? Get started today and make your next sales presentation a success .

• Master Slides are used to create all of the template slides.
• This template package contains 30 premade colors.
• Both dark and light backgrounds are offered.
• All of the components you might want to add to a slide are fully editable.

Simple PowerPoint For Sales Presentation – Sales Presentation Strategies PowerPoint

Creating an effective sales presentation can be the key to closing a deal and achieving your sales goals. However, putting together a polished and professional-looking PowerPoint can be time-consuming. Fortunately, sales presentation PowerPoint templates are available that can help you save both time and effort. These templates come with pre-designed slides that you can simply drop your content into. In addition, they often include built-in features such as animation and transitions, making it easy to create an engaging and visually appealing presentation. Best of all, sales presentation PPT templates can be easily customized to fit your specific needs. So whether you’re looking to close a huge deal or simply impress potential clients, a sales presentation template design can give you the edge you need to succeed.

“Marketing Triumph” PowerPoint Template – Professional Marketing PowerPoint Templates

When it comes to making professional marketing PowerPoint templates , it is important to have a professional and engaging template. Many PowerPoint templates are available on the internet, but not all of them are created equally. This professional marketing PPT template should be designed with your target audience in mind. It is quite simple to read and understand while still being visually appealing. In addition, the template is very compatible, so you can easily edit and customize it to fit your needs. Using this template design will help to ensure that your presentation makes the right impression on your audience. So, if you’re looking to create the best marketing PowerPoint presentation, this is the top recommendation for you.

• A limitless selection of colors and a single click are all you need to change the color.
• There are 400 different slides on the slide deck.
• There are 51 colored themes to choose from.
• PPTX and PPT files are included.
• Clean, modern, and visually impressive PPT slides.

“Promote” Marketing PPT Presentation – Best Marketing PowerPoint Presentation Themes

Marketing PowerPoint presentation slides can provide your marketing team with a professional look that can help to engage potential clients. There are much different marketing PPT presentation themes available, so it is important to choose one that best fits your company’s image and message. Marketing presentation slides can include features such as company branding, industry-specific imagery, charts, and graphs. Using this marketing PowerPoint presentation design, you can create a consistent look for your marketing presentations that will help communicate your company’s message effectively.

Complete Marketing Strategy Presentation Template – Simple Marketing PPT Presentation Template

Marketing campaigns require a lot of care, planning, and execution in order to be successful. You need to have a clear vision for what you want to achieve and then develop a strategy for getting there. This marketing strategy presentation template will help you do just that. It’s got an awesome modern design, with great photo layouts and creative slides to show your plan. All graphics used in this presentation were created with full vector objects to allow for easy editable. This indicates that if you need to change an element’s color, size, or shape, you can do so without losing any quality. These features make this template ideal for both personal and commercial use. So whether you’re creating a presentation for work, this template will save you time and hassle.

Fully Customizable Business Plan PowerPoint Template – Multi Business PPT Templates

When it comes to making a business plan PowerPoint template, there are a few things to consider. First, the template should be fully customizable. This represents that you should be able to change the color scheme, add or remove slides, and generally make it your own. Second, the template should be professional and easy to read. This means avoiding gimmicky graphics and instead opting for clean, straightforward layouts. Finally, it should be easy to use. This shows that you should be able to quickly and easily insert your own data into the template without any trouble. This presentation slide will make a lasting impression with its clean and modern design. So don’t wait any longer; begin your business plan today with this stunning business PowerPoint template layout.

Best Business Strategy PowerPoint Template – Business Strategy PPT Template For Startup

Any successful business starts with a solid strategy. When it comes to startups, this is especially important because there is often a lot of competition and limited resources. This business strategy PowerPoint template is a clean and modern presentation template. It includes 152 creative slides optimally designed for business strategy presentations. The template is fully adjustable, so you can easily customize it to your brand colors and style. The slides are professionally designed with high-quality vector graphics. This ensures that your presentation will look sharp and crisp, even when shown on a large screen. It is very easy to use. Simply add your own content, and you’re ready to go! Whether you’re pitching a new business idea or presenting your company’s growth strategy, this is the perfect template for you.

Modern Business Plan PowerPoint Templates – User-Friendly Business PPT Slides

A business plan is an official document that outlines the goals and objectives of a business. It is typically used to track progress and measure success. A well-designed business plan PPT slide can be a valuable tool for communicating your ideas to potential investors, partners, and clients. It can help you to clearly articulate your vision, highlight key data points, and illustrate your potential for success. When used correctly, a business plan PPT template can be an invaluable tool for convincing others to get on board with your business venture.

Best Brand Guidelines PowerPoint Templates – Elegant PPT Branding Template

This PPT branding template is a clean and modern PowerPoint template that comes with 40 modern, unique slides, attractive color schemes, and several easy-to-edit features. This template design is perfect for creating a professional presentation that will wow your audience. All slides created by Master Slides , resizable vector graphics, and editable text placeholders are available. To match your brand guidelines, you can easily personalize the colors, fonts, and layout. With this template, you’ll be able to create a stunning presentation that reflects your brand’s unique personality.

Stunning Brand Guideline PowerPoint Template – Beautiful Brand Guidelines Template PPT

This brand-guideline PowerPoint template is a helpful tool for businesses to use when creating presentations. The template includes slide designs that are based on common branding standards. This ensures that your company’s branding will be consistent with that of other businesses around the world. The template contains a selection of special built-in features, including fonts, colors, and logos, that can be tailored to meet your corporation’s needs. In addition, this template design is easy to use and can be opened in any presentation software program. As a result, the brand guideline PPT template is an essential tool for businesses that want to create professional and consistent presentations.

Professional Brand Manual PowerPoint Presentation Template – Minimalist Brand Manual Presentation Layout

A brand manual is a document that outlines the specific standards and guidelines for using a company or organization’s brand identity. The manual typically covers topics such as logo usage, color palette, typography, and other design elements. It also usually includes information on how to apply the brand standards to various marketing materials, such as website design, print collateral, and social media posts. A well-designed PowerPoint template can be a great starting point for creating your brand manual. This brand manual PPT presentation design has been carefully created to help you get started. It includes all you need to get started, including an overview of branding, logo usage guidelines, and tips for maintaining brand consistency. Simply download the template, and customize it to fit your brand.

Elegant Startup Pitch Deck Template – Modern Startup Presentation For Investors PPT

A startup presentation deck is a presentation that entrepreneurs use to sell their business ideas to potential investors. The objective of a presentation is to convince investors to invest in your company. You need to be able to grab the attention of your potential investors and give them a clear, concise overview of what your business is and what it plans to achieve. A great way to do this is to create presentation slides. A pitch deck template is a visual presentation that outlines your business concept, strategy, and financials. It should be a persuasive tool that tells your story and makes your case for why people should invest in your company. Creating a PPT can be a daunting task, but there are plenty of great templates out there that can help you get started. With a short time and effort, you can put together a PowerPoint design that will help you close the deal. So if you’re looking to give your startup the best chance of success, be sure to check out this PPT template.

Ultimate PowerPoint Presentation for Startups – Energetic Presentation Template for Startup

Many startup companies face the same challenges when it comes to giving presentations. They may not have a lot of experience, and they may not have a lot of time. However, one tool can help to level the playing field: a presentation template. A well-designed PPT template can give confidence to an inexperienced presenter, and it can save a lot of time to create a new one. With so many benefits, it’s no wonder that more and more startups are turning to choosing presentation templates to give their businesses a boost. This well-designed PowerPoint presentation design can be a valuable tool for startup companies. It can help to pitch ideas to potential investors, attract new customers, and build brand awareness. This presentation should be clear and concise, with slides that are easy to read and understand. Additionally, they provide high-quality images and graphics that support the text.

“Creatifest” Startup Idea Presentation PPT – Startup Presentation PowerPoint Download

A PowerPoint presentation is often the first step in persuading potential investors to support a startup. The presentation allows the startup team to clearly articulate their business idea, explain the market opportunity, and outline the company’s goals. This professionally-designed template has everything you need to make a killer presentation, including slides for introducing your team, sharing your business model, showcasing your product, and more. Plus, it’s easy to alter with your own branding and messaging. So download it today and get started on making an impact.

Minimal Startup Business Plan PowerPoint Presentation – Corporate New Innovative Business Ideas PPT Slides

A business plan is fundamental for any startup business. However, developing a comprehensive and well-organized business plan can be a time-consuming and challenging task. For many entrepreneurs, a business plan PowerPoint presentation may be a more practical option. While it won’t provide all of the detailed information of a traditional business plan, a startup business plan PowerPoint template can still be an effective way to communicate your business concept and strategy to potential investors. The key is to focus on the essential elements of your business plan to present them in a clear and concise manner. With a little effort, you can create a powerful and professional-looking presentation that will help you get the financial support you need to get your business off the ground.

“Decacorn” Multipurpose Startup PowerPoint Presentation Template – Tech Startup Pitch Deck Template

A startup presentation template can help to streamline the process of creating a presentation for a new company. By providing a structure and framework for the content, a presentation template can help to ensure that all of the vital information is included. Moreover, this startup presentation template design can help to give the presentation a professional appearance and make it more likely to impress potential shareholders. Of course, creating a presentation from scratch can also be a time-consuming and daunting task. Although, with a little time and effort, a well-designed startup presentation PPT can help to make the process much easier and produce a high-quality result.

“Stuff” All in One Startup PowerPoint Template – Simple Startup Presentation PPT Designs

A great presentation is essential for a startup because it is often the first impression that a potential financier will have of the company. A well-crafted presentation can communicate the key points of the business in a clear and concise way, and it can also help to build credibility and trust. Furthermore, it can highlight the unique selling points of the startup and show why it is a good investment opportunity. When using this template, it can be possible to customize it to fit your specific business and brand. With a little effort, you can create a winning presentation that will help you get the financing and support you need to launch your business.

If you’re looking to start a business, it’s important to have a plan and present that plan in the most professional way possible. A well-made PowerPoint presentation can help convince your investors or partners that your idea is worth backing. When it comes time to create your presentation, be sure to use a high-quality startup PowerPoint template . With beautiful designs and easy customization options, these listed templates will help you make an impressive first impression on everyone who sees your pitch. So what are you waiting for? Start creating your perfect pitch today!

20+ High Quality Modern PowerPoint Template Designs

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Crafting the Perfect Investor Pitch Deck for Startups: A Comprehensive Guide

12 Minute Read 

• October 23, 2023

Written by RBCx

How to create a tech startup pitch deck presentation that wins over investors

In the world of tech startups, securing investment is often the pivotal moment that can transform a budding idea into a thriving business. But before you dream the unicorn dream, the journey begins with a crucial step: crafting the perfect investor pitch. Whether you’re a seasoned entrepreneur or have been bootstrapping your startup as a first-time founder, a compelling pitch can make all the difference in attracting potential investors. In this comprehensive guide, we walk you through essential components and strategies to create the perfect investor pitch deck, and offer expert pitch tips to help you nail the pitch presentation for your startup.

What is an investor pitch?

A startup investor pitch is a structured presentation or proposal made by an entrepreneur or founding team to potential investors or venture capitalists . The primary goal of this pitch is to secure financial backing for the startup in exchange for equity or other investment terms. It serves as a compelling and, crucially, concise narrative that outlines your business pitch or idea, market opportunity, competitive advantage, team, financial projections, and investment ask.

A well-crafted startup investor pitch not only communicates a startup’s potential but also aims to persuade top tier investors that their funds will be strategically used to drive growth and ultimately yield a return on investment. It’s a critical tool in the fundraising process, allowing entrepreneurs to showcase their vision and business acumen while addressing investor questions and concerns.

Investor pitch vs. elevator pitch — what’s the difference?

Although an investor pitch should be concise and to-the-point, it is distinct from an elevator pitch, which is designed to quickly capture the attention of anyone you meet, including potential customers, partners, and even investors. The elevator pitch, typically lasting around 30 seconds to two minutes, provides a high-level overview of your startup, emphasizing its unique value proposition and the problem it solves, aiming to help anyone understand what you’re trying to achieve and initiate a conversation. In other words, it’s the pitch before the pitch to spark enough interest to earn you a meeting.

An investment pitch, on the other hand, is a more in-depth and formal presentation, lasting around 10 to 20 minutes or more, that is specifically created to court investors and cut deals. It delves into detail about your startup’s business model, market opportunity, competitive analysis, financial projections, and the investment opportunity, backed up by comprehensive data and evidence to convince deep-pocketed investors to place their bets on you.

How to pitch to the right investors for startups

Before you even begin putting together your pitch, you need to know your audience. Different investors have varying preferences, risk appetites, and areas of interest; RBCx, for example, is a backer of Janet Bannister’s Staircase Ventures , which leads seed stage rounds in B2B software companies, and StandUp Ventures which focuses specifically on funding female founders.

Nicole Kelly —someone who has seen virtually hundreds of startup investor pitches over the course of her 15 year tech career, and as RBCx’s Head of Marketing—suggests that understanding who you want to fundraise from (and why) should be your most important consideration. “Is it because there is an alignment with their investment thesis, their portfolio, and how they see the world? Are they complementary to the space that you are operating in? Do they have a good reputation? What can they do for you? This is a back and forth to figure out if you’re going to be great partners together,” she explains. “The thing that makes a pitch stand out is the work that a founder has done before the pitch.”

“The thing that makes a pitch stand out is the work that a founder has done before the pitch.”

Moreover, tailoring your investment pitch according to the stage of your startup is essential for resonating with would-be investors and increasing your chances of success. In the pre-seed and seed stages, focus on your vision, the glaring problem you’re solving, and the uniqueness of your solution. For Series A, emphasize the unique product value compared to the competition, market traction, user acquisition, and scalability of your business model. As you progress to Series B and beyond, highlight revenue growth, profitability and other performance metrics, your go-to-market plan, ongoing product vision and how additional funding will accelerate your expansion and solidify your market leadership. Adapting your pitch to your startup’s stage demonstrates your strategic thinking and aligns your message with what investors are looking for at each startup funding phase.

What should be included in an investor pitch deck?

An investor-ready pitch deck usually includes 15 to 20 slides in a slide presentation (PowerPoint, SlideShare, Google Slides, etc). To create a strong, thorough, and engaging pitch deck for investors, here are some of the key slides/sections your pitch deck should have:

1. Company overview 2. The problem 3. The solution (the product) 4. The market opportunity 5. The competition 6. Business model 7. Traction 8. The marketing plan 9. The team 10. Financials 11. The ask

It’s okay to structure your pitch deck to suit your startup’s unique story and needs, but generally speaking, investors expect this type of presentation.

Pitch deck template: How to create the best investor pitch deck

Here are some of the most important details to cover in each section of your startup pitch deck:

The “company overview” slide of the pitch deck

The best pitch decks begin with a compelling narrative. Investors want to connect with your startup on a personal level, so start by sharing the background of your venture. This slide typically offers a snapshot of your mission, vision, and values as well as foundational elements like your company’s history, the founding team members, and its key achievements to date to help investors understand the business.

Slide one of a pitch deck also provides an opportunity to captivate your audience and set the tone of your presentation. For example, when a then-smallish-site named “The Facebook” pieced together its initial media kit-investor pitch hybrid deck, they kicked it off with a quote from The Stanford Daily student newspaper: “Classes are being skipped. Work is ignored. Students are spending hours in front of the computer in utter fascination. Thefacebook.com craze has swept through campus.”

It was an unusual but highly impactful choice because it demonstrated that the startup had an actual working product (as opposed to just a concept or prototype) that was gaining media coverage—one that’s forever enshrined in Silicon Valley lore. By taking a creative approach, you can create a sense of curiosity, prompting investors to lean in and learn more about your startup’s journey and value proposition.

“The problem” slide of the pitch deck

Investors invest in solutions, but first, they need to understand the problem you’re addressing and why it exists. Clearly define the pain point or challenge you’re tackling with credible data, statistics, and insights to help illustrate/quantify the severity of the problem, and why it’s worth solving. Conducting thorough market and customer research provides crucial validation that the problem is not only real, but also represents a genuine demand for the solution you offer, thereby bolstering your case for the startup’s viability and potential for success.

“The solution” slide of the pitch deck

Now that you’ve established the problem, present your solution. Explain how your product or service elegantly addresses the issue and why it’s superior to what’s out there. You should also address the key features and points of differentiation, why users care about the product, and what other product features are planned. Remember to keep it simple and avoid jargon that might confuse potential investors.

The “market opportunity” slide of the pitch deck

Astute investors want to know that what you’re building is sustainable and that it has the potential to be a category leader. Provide data-backed insights into the market size (also referred to as the total addressable market or TAM), growth potential and trends, and highlight notable early customers your company might have. Show that you’ve conducted thorough market research and there is a product market fit and demand for your solution. “For me personally, you have to make a very compelling case explaining why now,” says Angela Tran , a San-Francisco based VC and General Partner of Version One, of which RBCx is a Limited Partner. “You have to really think about creating this urgency so that investors get FOMO (fear of missing out) so much that they don’t just want but need to invest.”

The “competitive analysis” slide of the pitch deck

Acknowledge your competition and explain how your startup stacks against them. Highlight your competitive advantages, such as intellectual property, technology, or a unique approach that’s difficult to replicate. Be honest about potential challenges and how you plan to overcome them.

The “business model and revenue strategy” slide of the pitch deck

Investors need to see a clear path to profitability. Outline your business model and revenue strategy. Explain how you will acquire customers, generate revenue, and scale the business. Investors want to know how and when they’ll see a return on their investment.

The “traction and milestones” slide of the pitch deck

Demonstrate that your startup is gaining traction in the market. Share key milestones achieved to date, such as user acquisition numbers, revenue growth, strategic partnerships or product launches, along with how the early traction can be accelerated. If applicable, you can also include any testimonials, press, and other accolades. These milestones validate your progress and show that you’re executing your plan effectively.

The “marketing plan “slide of the pitch deck

Investors are keen to understand your startup’s plan to create and capture value in the market. This slide delves into your distribution channels (paid search, social, email, TV, radio/podcast, etc.), early marketing tactics and channel success, customer acquisition costs, and any PR you’ll be using and/or media buzz you’ve earned.

The “team slide” of the pitch deck

Investors not only invest in ideas but also in the people behind them. This might seem obvious but in the absence of significant revenue or a proven business model, it’s the team—their skills, backgrounds, relevant expertise, unique experiences, track records of success—that VCs are ultimately backing. A strong, capable team has the ability to navigate challenges, pivot when necessary and execute the business plan effectively. Demonstrating that the startup has the talent and dedication required to bring your vision to fruition can inspire investor confidence, and indeed, may just be the deciding factor in securing funding for it.

The “financials” slide of the pitch deck

Provide realistic financials that showcase your startup’s potential for profitability. Include three- to five-year financial projections, forecasts, total revenue and expenses, your burn rate, EBITDA, and a clear path to break-even and profitability.

The key here, stresses Nicole, is to be prepared to explain your assumptions and methodology, especially if it’s an early-stage company that may not have much history or traction, much less revenue. “One of the biggest mistakes that I see is not having the numbers to back up what you’re claiming,” she says. “It’s great to be ambitious and optimistic, but when you’re going out to an investor, it has to be rooted in legitimate things that you can back up.”

“One of the biggest mistakes is not having the numbers to back up what you’re claiming. It’s great to be ambitious and optimistic, but when you’re going out to an investor, it has to be rooted in reality.”

The “investment ask” slide of the pitch deck

Clearly state how much funding you are seeing from investors (a range is fine). Break down how you plan to use the funds (e.g. new hires, tech and product development, etc.), how long the financing will last, and what milestones you aim to achieve with their investment. Be specific and transparent about the terms and conditions of the investment, such as equity or convertible notes, and highlight any notable existing investors.

“By the end of the presentation, it should be very clear what the problem is that you’re solving, why this team, and the investor should feel confident that this team is actually capable of tackling that problem,” says Nicole. “Nailing the pitch really comes down to your ability to tell the story of your business effectively, succinctly, and how you bring investors along the journey with you.”

How to design a pitch deck

A visually appealing pitch deck will go a long way to ensuring your story and message will be delivered succinctly. Use clear and concise slides with compelling visuals, charts, and graphics to illustrate key points.

“Your pitch deck shouldn’t be all glitz and glamour. Make the content count and ensure you’re leading with your story, not your design.”

Nicole emphasizes, however, not to get too hung up on the aesthetics; you want investors to be impressed by you, not your slides. “There are a ton of resources and tools online that can ensure you’re compiling a pitch deck that is crisp, clean, and formatted well—this should be an absolute given,” she explains. “It’s not all about glitz and glamour. Make the content count and ensure you’re leading with your story and not your design.”

How to prepare for a pitch

1. practice your presentation.

Entrepreneurs need to be supremely confident about their eventual success. In the lexicon of the startup world, they have a high kill rate. Once you’ve created your pitch deck, practice your delivery relentlessly. Rehearse in front of trusted advisors, mentors or peers to gather feedback. Focus on delivering a confident, engaging, and concise presentation that fits within the allotted time.

“It’s okay to be nervous, but as a founder/CEO, you’re signing up to be in hard situations and in places that are really going to stretch you as a leader,” says Nicole. “But if you can’t thrive under that pressure, it might plant a seed of doubt in the investors. Come to the table with conviction so that they trust and believe in you.”

2. Handle questions effectively

Expect questions from investors during and after your pitch, including ones that are meant to throw you off, and prepare thoughtful, concise responses.

Here’s a non-exhaustive list of common questions investors may ask during a pitch:

• How did you come up with the idea of your business?
• Why is the problem you’re addressing important?
• Why now? Why hasn’t this worked in the past?
• How are you validating the market opportunity? The value of your solution? Your valuation?
• What evidence of market traction do you have—user growth, sales, customer research, case studies, partnerships, benchmarks for similar businesses?
• What is your win rate against competitors? How do you plan to maintain your competitive advantage?
• Why hasn’t your company’s growth been stronger?
• Can you tell me a customer success story? Who is your ideal customer?
• Why are you fundraising at this stage and how will you use the money? Could you grow faster without the investment? What is your ultimate financial objective? What will happen if you run out of money?
• How long will it take to capitalize on my investment?
• What would happen if you were forced to stop or something unexpected happened?
• What are the biggest mistakes you’ve made so far in this startup and what have you learned from them?
• What would need to happen to make you fail a year from now? Five years from now? Why did you decide to do X, Y, Z (objections related to competition, market, expenses, financial projections, etc.)
• What makes your team the best to execute your business plan?
• What is the first step of your business plan?
• How do you plan to mitigate the risks and challenges your startup faces?
• How do you envision your startup evolving in the next three to five years, and what milestones do you aim to achieve?
• What other investors do you have and who else are you speaking to?

Don’t be afraid to admit when you don’t have an answer, but assure investors that you’ll follow up with the information. Whatever you do, says Nicole, do not try and fumble your way through it: “Think about the weak spots of your business and be prepared to have a non-BS answer for what you’re doing to solve for it. Just be ready.”

3. Build relationships

Investor pitches are not just one-off interactions; they are opportunities to build long-term relationships. Treat every meeting as a chance to connect with potential investors. Listen to their feedback and adapt your pitch accordingly. Even if a VC decides not to invest immediately, maintaining a positive relationship can lead to future opportunities.

“It’s never too early to build a relationship with an investor. They may not write you a cheque but it’s about building rapport, credibility, and bringing them along the journey.”

One tactic that Nicole recommends is to start a targeted distribution list that updates potential investors on major milestones. This makes it easier to stay in touch after the pitch, regardless of where they are in the investment cycle. “It’s never too early to build the right relationship with an investor,” she says. “They may not feel it’s the right time to write you a cheque but it’s about building rapport, credibility, and bringing them along the journey.”

4. Learn from rejection

It’s an unfortunate truism that rejection is a common part of the fundraising process. Don’t be discouraged by a no. Instead, view each rejection as a learning opportunity. Ask for feedback from investors who pass on your pitch and use their insights to improve. “There are a thousand reasons why you might get a no from an investor, including some that are beyond your control,” explains Nicole. “As a founder, you need to go in with the mindset that a no right now does not mean no forever.”

5. Iterate and refine

Remember that the perfect startup investor pitch is a work in progress. As you gather feedback, iterate and refine your pitch accordingly. Continuously update your pitch deck and narrative to reflect your startup’s progress and evolving goals.

Dos and don’ts of a successful startup pitch

• Pre-pitch, do a brand audit; look at your company’s digital footprint—including your website, your social media platforms, and the founders’ LinkedIn—to ensure they’re up to date and reflect a professional image.
• Do send the deck as a PDF to potential investors in advance of your meeting.
• Do use a consistent design including font size, colours, header styles, and layout throughout.
• Do be prepared to do a product demo; showing it in action is your one chance to really captivate investors.
• Do a fast follow-up with interested investors after the pitch, providing additional information as needed.
• Don’t overwhelm them with excessive data or details; that information can be added to the appendix if necessary.
• Don’t add too much text; your pitch deck is a visual aid that shouldn’t be read verbatim.
• Don’t get bogged down with the nuts and bolts of your product; customer tastes change and an early-stage business will likely iterate.
• Don’t neglect timing; going over your allotted time can leave a negative impression.
• Don’t forget to include a disclaimer in the footer of your pitch deck cover page: Confidential and Proprietary. [Name of your company]. All rights reserved. While your early-stage company might be pre-copyright, and the disclaimer may not be legally-binding, it is a common practice.

Final thoughts on creating the perfect pitch

Crafting the perfect investor pitch for your startup is a challenging yet essential part of your entrepreneurial journey. Remember that your pitch is not just about securing funding; it’s about conveying your vision, passion, and commitment to potential investors. By understanding your audience, telling a captivating story, and addressing key business elements effectively, you can increase your chances of attracting the right backers who believe in your startup’s potential to succeed and make a significant impact in the market. With practice, perseverance, and a compelling pitch, you can take your tech startup to new heights.

RBCx backs some of Canada’s most daring tech companies and idea generators. We turn our experience, networks, and capital into your competitive advantage to help drive lasting change. Speak with an RBCx Advisor to learn more about how we can help your business grow.

Things our lawyers want you to know

This article offers general information only and is not intended as legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. While the information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or its affiliates.

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Home Blog Presentation Ideas How To Create a PowerPoint Presentation for Investors

How To Create a PowerPoint Presentation for Investors

If you are presenting a PowerPoint presentation before potential investors, it’s important to cater for each and every minor aspect of your presentation. The presentation must be precise, to the point and should answer possible questions regarding the venture in question; as well as be clear enough to address any possible doubts which might arise in the mind of potential investors. Here is a step by step guide for making a PowerPoint Presentation for Investors .

Title and Introduction

This is not only important but the standard method for starting such a presentation. Your presentation should include the title highlighting your purpose for the presentation, as well as introductory details such as the company name, location, the sector in which your business is engaged in, etc.

You can also follow up the title slide with an introduction for your team, highlighting the CEO, Company Directors and other important individuals. It is worth pointing out that the aforementioned should not be too lengthy and should be concise enough to tell your investors what your business is about. It is possible that you might be a small business looking for an angel investor, even in that case you can highlight your primary team members.

For making a title and introductory slide or a sales proposal, you can use the following professionally crafted Company PowerPoint Templates .

Highlight the Problem

Once you are done with the introduction, it’s better to cut to the chase and begin highlighting the problem to build a premise as to how your services can be the solution. When highlighting the problem you must have adequate quantitative data, along with convincing qualitative information, e.g. common problems faced by consumers. This can include problems that even the investors might relate to, leading to a more convincing case. For example, if you are providing software solutions you can highlight the common annoyances end users have to face, related to waste of time due to lags and bugs, extra expenses due to use of costly solutions, lack of tracking capabilities, etc.

If you need a good template to make slides which depict problem analysis and solutions, then see our Problem Analysis PowerPoint Templates .

Present the Solution and Explain Your Business Model

This is the most important part of your presentation. You must ensure that you keep things brief but at the same time are able to present at least an overview of how your business model works and why your venture is the most suitable solution for the specified market niche.

To keep things simple you can present a video presentation with relevant details regarding your business. This video presentation can be a short 3-5 minutes long video with a summary of how your provided solution works and how can it be profitable. To present these details in slide format you can use our Business PowerPoint Templates .

Competitor Analysis (Optional)

While it can be a daunting task to make your competitors look inadequate, especially if you are a small business, it might not be a bad idea to present a brief competitor analysis to compare your business model with rivals. For example, if you are a small business which caters for a specific market niche, you might be able to provide custom solutions to clients which your competitors might not be doing. Emphasizing on such strengths can help you build a strong case before your competitors.

There are a variety of Competitor Analysis PowerPoint Templates that you can use for making these slides, ranging from SWOT Analysis to Timeline , Roadmap and Business Model templates.

Financial Projections

This is one area that many people might miss out on when pitching their investors. Unless you can show a workable financial model, the chances are you will fail to convince your investor’s. The nitty gritty of your financial model should be incorporated in the form of statistics, charts and tables to give an overview of how you intend to put the investors money to good use.

If you are looking for a suitable template to make financial projections, then the Market Strategy PowerPoint Template might just be what you need.

Current Projects, Clients and Accomplishments

If this is not your first venture, then your business would have a clientele, past accomplishments for closed projects, as well as ongoing projects. It’s best to close on a positive note by adding testimonials from satisfied clients and showcasing your past and current work.

The Business Case Study PowerPoint Template provides a comprehensive range of sample slides which can enable creating not only case studies but also your client portfolio, accomplishments of your business and more.

To download from our more than 7000 Professional PowerPoint Templates , see our plans and pricing.

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12 Startup Pitch Deck Examples [+ Template]

A great startup pitch deck is an integral part of launching a business. This deck is presented to prospective investors to convince them to invest and help you grow your startup . The trick to having the best pitch deck possible is to include enough information to explain your goals and methodology without losing your audience’s interest.

Pitch decks are usually in PowerPoint, Apple Keynote, or Google Slides to make them easier to present to potential investors. However, the deck can also have an alternative format like a Word document or even a video. For inspiration, let’s go through some successful startup pitch deck examples and discuss what they got right. 

Pitch Deck Basics

There are some overarching characteristics that make for a great pitch deck. While we’ll go through what a deck typically includes and some relevant business pitch examples, you can pick and choose certain elements as long as your startup pitch deck has the following basic qualities:

• Design-forward: Customers expect a better experience with your product and that’s achieved through better UX and graphic design. Show your team’s design chops with thoughtful deck design and mock-ups.
• Comprehensive: Be prepared to answer any questions from potential investors. Your slides should cover enough so if they check back for reminders after the presentation, they’ll find the most important information.
• Engaging: A startup pitch deck inevitably includes some boring elements. Your job is to keep it exciting and break up information-heavy slides with features like illustrations and block quotes.
• Straightforward: It’s easy to get caught up with sharing every detail, but it’s more important that your potential investors understand your pitch. For more complicated slides and ideas, pare down your pitch to make it easier to understand.

1. Problem Slide

Your pitch deck should open with a key problem — this is the whole justification for your business and why consumers will find it valuable. A common structure for this slide is to bullet pain points and create a story your potential investors can relate to.

The problem slide is the basis for your presentation. Creating a relatable story makes for an engaging presentation that’s easy to follow and understand.

Uber Example

Why it works : Although it’s not the most visually engaging, Uber’s business pitch example clearly explains how Uber solves key issues with traditional cabs. Uber’s deck is broken down into multiple slides to deliver all the necessary information without overwhelming the audience.

2. Solution slide

After presenting the problem, you should follow up directly with a solution. An effective solution slide structure covers current industry solutions and identifies the gaps your startup fills. This slide has a general overview of any proprietary technology, covers basic product features, and includes relevant interface mock-ups to show investors what your product will do for consumers.

Intercom Example

Why it works : Intercom’s solution slide is simple but effective. While some extra design could elevate this slide, the bullet points are easy to understand and effectively explain Intercom’s unique selling proposition (USP) in the SaaS market.

3. Market validation slide

Market validation is especially important to investors because it shows proof that there are people who will purchase your product. This slide should include any relevant statistics for current sales if your startup has launched or competitors’ sales if it hasn’t. Don’t forget to cover basic information about your target market, their purchasing power, and their habits in your industry. This slide is especially important if your prospective investors aren’t familiar with your product or industry.

LinkedIn Example

Why it work s: At 37 pages, LinkedIn’s pitch deck is longer than we’d recommend.  But what it lacks in brevity it makes up for with powerful market validation using clear data from top competitors. It also breaks down barriers to growth and revenue for these competitors and shows how LinkedIn would improve their models.

4. Market size slide

Market size goes hand in hand with market validation. Once you’ve confirmed your target market has enough purchasing power, you need to justify your product’s longevity.

Focus on continued sales. The two most common elements to ensure your startup brings in long-term revenue are:

• A very large market
• A business model built for continuous purchases (e.g., subscription models)

Facebook Example

Why it works: Facebook is the poster child for successful startups. Its market size slides effectively communicate how Facebook’s initial launches succeeded and justify further growth. The slides with market statistics about college students also explain clearly how Facebook will create revenue.

5. Product slide

The product slide is your chance to nail your pitch and sell your vision to investors. This slide should center your value proposition. A popular strategy for this section is to pose a few questions about your industry and show how your product is the answer. Take the time to craft this slide carefully, polishing it up from the copy to design details.

Dropbox Example

Why it works: Dropbox’s product slides are effective because they show how Dropbox truly innovates over other file sharing services. They justify why now is the time to launch and why consumers will choose Dropbox over competitors.

6. Business model slide

The business model slide covers how the startup will run and launch its product for sustainable growth. This section can compare your startup to other businesses or use internal data if the product has launched.

Moz Example

Why it works : While some of these slides can look busy, Moz’s business model was ahead of its time by calling out why organic marketing and search engine optimization (SEO) have untapped potential. This deck does a good job of explaining the business model to investors who might not be SEO savvy.

But wait...there's more!

7. market adoption slide.

It’s important to show some proof that your target market has interest in purchasing your product, especially if there are other competitors in the market. This is a lot easier if your product has already launched because you can include sales data. If your startup is pre-launch, showing potential market adoption can be tricky. In this case, you can use social proof from similar competitors. If you do this, it’s also important to note how your product differs from these competitors, especially if you can resolve a customer’s complaint. If possible, include case studies in the market adoption slide. These show proof that you can use investments to increase the reach of your startup.

Buffer Example

Why it works : Buffer’s market adoption slides show social proof through key statistics outlining Buffer’s success so far. With an extremely high profit margin and growth rate for their user base, Buffer shows off why their product will offer a larger ROI for potential investors.

8. Competition slide

Many investors look at your competition to help contextualize your startup. If an investor has little or no experience in your vertical, showing competitors they’re familiar with gives them real examples of success. This slide should cover the following topics related to your competition:

• Revenue data
• What competitors do well
• What competitors don’t do well
• How your startup bridges product gaps

Mint Example

Why it works : Mint’s competitor slides are effective because they show current competitors along with future projections for these competitors. This slide effectively shows how Mint creates more value for customers over time and uses competitors as inspiration in their defensive strategy.

9. Team slide

A team slide helps investors get to know the minds behind your startup. Include information about founders, leadership, and top existing investors to show why your team is qualified to launch this startup. Any evidence of past successes with your leadership, consultants, or investors is important to include, as it shows new investors that you have relevant experience to launch your startup. If there’s any relevant history about your startup, such as a higher ROI than expected for a former investor, be sure to include this in your pitch deck.

Contently Example

Why it works : While Contently’s team slide has a lot of information, it’s all relevant to potential investors. In addition to founders and investors, Contently includes top employees, proprietary technology, advisors, and the amount they’ve raised so far. This, along with their financial model slide, show potential investors that Contently will make good use of their investment and even make them some profit.

10. Press slide

The press section of your startup pitch deck is a great opportunity to show off any buzz and get your investors excited about your business. Focus on positive reviews or attention related to your product. Stay away from negative press unless you can show you’ve changed those negative opinions. Make sure to keep these slides focused and succinct. It’s easy to get caught up in showing off product buzz, but press slides should always demonstrate potential for a more widespread product adoption.

Snapchat example

Why it works : Snapchat was in a unique position at the time this deck was created, as its press slide has strong social proof. Snapchat calls out popular users, including press and media sources, that are already using the app. The wide variety of users, including household names like MTV, shows how Snapchat is a well-known social media platform.

11. Testimonial slide

Testimonials give investors insight into what existing customers really think about your product. Testimonials can also shed light on the public perception of your product, especially compared to competitors.

Seventy-two percent of consumers only take action after reading positive reviews. You can use this logic with your potential investors, too.

Positive testimonials show that your customers have brand loyalty and that users are satisfied with the product and customer service. This section of the startup pitch deck is only possible for startups that have launched their product.

AirBnB Example

Why it works : Not every pitch deck includes testimonials, especially if the startup hasn’t launched, but it makes sense to include feedback for Airbnb. Showcasing new users makes this slide simple yet effective. It could also benefit from including average Airbnb ratings for stronger evidence of positive reception.

12. Financial model slide

The financial model slide shows how your product creates revenue. For example, if your product is a subscription-based service, has premium features, or other horizontal integration, you’ll explain that model on these slides. Potential investors should walk away from your presentation knowing exactly how your startup creates revenue and understand any plans to ensure a steady stream of income.

Shopify Example

Why it works : Shopify offers a great pitch deck example of when breaking some pitch norms can work in your favor. Although it’s nearly 30 slides, the entire deck is informative and engaging. The financial model slides work well because they show how Shopify and its past investors turned a profit. Not only do they explain their current financial model, but Shopify also covers their plans for future growth to reassure investors they’ll make a profit, too.

What should you avoid putting in a startup pitch deck?

The best pitch deck is completely tailored to your startup. While there’s no hard-and-fast rule about what you shouldn’t include, make sure everything you’re presenting is relevant to potential investors. 

How do I present my startup pitch deck to investors?

It’s almost always better to present a pitch deck live to investors. Designate one member of your leadership team, ideally a founder, to present your deck to investors. 

Following a script can come across as disingenuous, but using notes is OK, so get lots of practice in before you present to investors.

What should a startup pitch deck include?

A typical startup pitch deck template includes the following slides:

• Market validation
• Market size
• Business model
• Market adoption
• Competition
• Testimonials
• Financial model

However, every pitch deck is different, so your final pitch might skip some of these topics or use multiple slides to expand on certain sections.

Built to scale with HubSpot for Startups

It takes some time to put together a startup pitch deck that works, but once you’ve nailed your presentation, you can reuse it for multiple pitches with just a few tweaks to update any data or statistics. HubSpot for Startups helps you track marketing and sales data to make this process easier. New investors can rest easy knowing you’ve got the support of HubSpot’s powerful CRM at your fingertips.

Get the pitch deck template

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Top 25 Killer Investor Pitch Deck PowerPoint Templates To Succeed in your Venture!

Gunjan Gupta

Do you know what Uber, Airbnb, Buffer, and other big companies had in common? They had simple but powerful pitch decks that instantly won over the VCs.

You know that pitching is the cornerstone of building a business, especially a start-up. It is an art form: consolidating your organizational details and story into something that is easily comprehensible. 

It is a quintessential fundraising tool, whether you’re interested in raising $50,000, $500,000 or say $50 billion. 

Despite the fact that pitching is a common cultural phenomenon in the startup land, many fail to create a winning one for themselves. This is especially true when you are a first-time entrepreneur, who has never pitched before. 

To help you with this nerve-wracking, traumatic task, we’ve compiled 25 investor pitch deck PowerPoint template samples that every entrepreneur needs in his arsenal. 

Find the perfect formula for a compelling, enticing and ultimately easy to digest pitch deck with these samples. 

Let us dive in!

Investor Pitch Deck PowerPoint Templates To Download 

Investor Deck Outline Template 1)

Guide your investors into understanding what your business is all about with this Investor Pitch Deck Outline PowerPoint Template. Explain in detail the nitty-gritty of your product and share your business model with this resourceful PPT of ours. This template will serve as a useful tool to present your business information neatly and clearly. Backed by learning from the most successful pitches, this PPT includes all the essential slides laid out in a beautiful format so that you can put your best foot forward.  

Download Investor Deck Outline Pitch Deck Outline PowerPoint Presentation Slides

Investor Business Proposal Template 2)

Help your team determine and communicate every major facet of a successful pitch- from explaining your USP to conveying your market validation with this Investor Business Proposal PowerPoint Presentation. Make a first good impression on the investors by incorporating this slideshow into your business operations. This template can be used to present significant details of your business in front of your investors to get funded. Also, the frisky design and the right choice of colors, make the communication of the company’s purpose quite easy and convenient, thus making it a powerful tool. 

Download Investor Business Proposal Pitch PowerPoint Presentation With Slides

Investor Vc Pitch Template 3)

Raise venture capital by pitching your potential investors with this professionally designed template. Outline everything from the reason of your business existence, business model, milestones, progress, team as well as final conclusion to initiate an immediate call to action by utilizing this PPT. Give a ‘trip down your company lane’ to the investors by downloading this fully customizable Venture Capital Pitch PowerPoint Template. 

Download 0914 Investor Vc Pitch Venture Capital Pitching PowerPoint Presentation

Private Equity Investment Template 4)

If you are looking for ways to pitch impactfully, our Private Equity Investment Deck is an ideal set for you. Including all the major constituents to present your business like income statements, financial benefits, competitive landscape, organizational structure, etc. this template is useful for all entrepreneurs irrespective of their niche. Present any important data using this PPT to grab the immediate attention of your investors. 

Download Private Equity Investment Deck PowerPoint Presentation Slides

Investor Pitch Deck Template 5)

This is an ideal toolkit for every entrepreneur to pitch investors and present vital statistics. You can easily communicate your vital business metrics with this content-ready PPT of ours. Also, introduce the new opportunities and challenges using this Investor Pitch Deck PowerPoint Template comprising of a set of 80 fully customizable slides. This overall design of this template is quite engaging and enticing thus helping you convey your message efficiently. 

Download Investor Pitch Deck Pe PowerPoint Presentation Slides

Pitch Deck For Investors Template 6)

Investors are always looking for the value they can derive from a company so that they can invest in them. This template will prove as an ideal set for you to showcase your company’s worth. Let your investors focus on what benefits you can bring to them by showing your unique traits using this professionally designed PPT of ours. Stand out of the crowd by presenting your pitch such that it yields positive results by incorporating this full functional PowerPoint presentation into your business structure. 

Download Pitch Deck For Investors PowerPoint Presentation Slides

Venture Capital Financing Template 7)

Catch the investor’s immediate attention by providing a solution to their problems. Articulate the problem with this Venture Capital Financing PowerPoint Templates, designed keeping in mind the needs of the user. Present the pain points of your investors with a no-nonsense clarification by downloading this PPT. Not only this, the fully customizable layout of this template makes it apt for any industry. 

Download Venture Capital Financing PowerPoint Presentation Slides

Investor Pitch Deck For A Start Up Template 8)

Provide a brief overview of your business with this Investor Pitch Deck PowerPoint Template. Get your investors excited about your business idea, hopefully leading to an investment by using our fully editable PowerPoint presentation. Embodied with some of the major constituents of a winning pitch like revenue model, business model, growth strategy, SWOT analysis, exit strategy of the investors, etc, this template is sure to get you funded. So, download this template and start customizing the slides to tell your own unique story. 

Download Investor Pitch Deck For A Start Up PowerPoint Presentation Slides

Angel Investor Template 9)

Sell your vision and secure sufficient amount of angel investment using this customizable PPT of ours. Avoid the pitch pot-holes and give yourself a good start by incorporating this template into your business structure. The creative design elements of this template are apt for even a veteran entrepreneur to pitch with full confidence and agility. 

Download Angel Investor PowerPoint Presentation Slides

Startup Investor Presentation Template 10)

Pitch your ideas to the investors, partners, customers, etc, with this content ready Startup Investor Presentation PPT. Whether you are looking to raise your capital or expand your market, this PPT is an ideal set for you. Attract new investments and gain approval for your new business venture by incorporating this tailor-made PowerPoint template into your business structure. 

Download Startup Investor Presentation PPT PowerPoint Presentation Slides

Angel Investment Template 11)

This template is an ideal set to pitch yourself in front of executives, community leaders, entrepreneurs and others who wish to gain a return on their money. Gain momentum in your business growth and secure more funds from the investors by utilizing this fully functional PPT. Comprising of major facets of a successful pitch and interesting color scheme makes this template an apt choice to be included in your business upholdings. 

Download Angel Investment PowerPoint Presentation Slides

Elevator Pitch Template 12)

Close your deal and grab the immediate attention of your prospective investors by utilizing this Elevator Pitch Template. Deploy this PPT into your business structure to provide a quick introduction to your company, its working and how investing in it can bring greater returns to the investors. The professional layout of this template helps you in delivering a clear, concise to-the-point pitch which is sure to get funded. 

Download Elevator Pitch PowerPoint Presentation Slides

Seed Funding Template 13)

Get optimum support and funds for your business venture by employing this Seed Funding Powerpoint Presentation. Persuade the seed investors to put their money and get on board. Consisting of major constituents of a winning pitch such as elevator pitch, problem area, solution service, business model, revenue streams, revenue model, etc, this template is apt for every entrepreneur irrespective of his niche. 

Download Seed Funding PowerPoint Presentation Slides

Investor Profile Portfolio Template 14)

Use this template as a basic narrative of a pitch deck which is to present the existing problem, showcase how you can solve it, show why it is worth solving in the first place and how you can solve it competently that others out there. Since our PPT is designed keeping in mind, the needs of the user, it can be adapted to any format. 

Download Investor Profile Portfolio PowerPoint Presentation Slides

Investor Relations Profile 15)

This Investor Relations Profile Template is fit to serve every entrepreneur of a small or a large company. It is suitable to pitch your business in front of the investors as well as present vital statistics and information. Furthermore, you can communicate your company’s key metrics and other relevant data through this content-ready PPT. You can also propose new ideas and opportunities to your investors using this PowerPoint presentation, the design of which is enough to keep your audience engaged. 

Download Investor Relations Profile PowerPoint Presentation Slides

Startup Pitch Deck 16)

Capture the imagination of your investors and persuade them to invest in your early-stage business by incorporating this Startup Pitch Deck. Compel them to fund your new age venture by stating your vision, plans, investment history, solution to their problems and many more with this resourceful PPT of ours. Designed under, the supervision of expert researchers, this template will help you in explaining the unique traits of your business such that they secure investments. 

Download Startup Pitch Deck Raising Money From Investors PowerPoint Presentation Slides

Startup Funding Deck 17)

Raise money for your startup using this PowerPoint presentation curated after extensive research and analysis by our experts. Present a winning pitch that is sure to impress your investors with this fully editable layout. With numerous useful slides that can be customized, this template is enough to bring you positive results. There are also additional slides included in this template making it a complete package to pitch confidently in front of your seed investors, angel investors or any investor in general. 

Download Startup Funding Deck PowerPoint Presentation Slides

Investor Personality Profile Template 18)

Present a compelling narrative about your business plans, vision, highlight investment history, and explain the qualities of your business using this Investor Personality Profile Template. Engage your audience and get them excited about your pitch with this fully editable PPT.  The attractive colors used in this template helps you in persuading investors to put money in your venture, whether it is a start-up or full-blown business. 

Download Investor Personality Profile PowerPoint Presentation Slides

Business Proposal For Venture Capital Template 19)

Attract venture capitalists by pitching your business ideas, vision, plan and other aspects using this PowerPoint template. Comprising of slides like marketing gap opportunity, value proposition, product benefits, business model, go to market plan, channel strategy, scatter chart, etc, this template can be edited by anybody and used as per your needs and requirements. 

Download Business Proposal For Venture Capital PowerPoint Presentation Slides

Pitch Deck For Entrepreneurs 20)

Spark interest in your investors using this Pitch Deck For Entrepreneurs Powerpoint Presentation. Raise money for your business and take it to soaring heights by presenting a convincing pitch. Embodied with all the major slides of a winning pitch deck like the problem, solution, product demo, business model, competitive analysis matrix, etc. this template is fully responsive to all your needs and requirement. Furthermore, the versatility of this PPT makes it apt for any industry or organization no matter whether it is a start-up or a renowned business venture. 

Download Pitch Deck For Entrepreneurs Raising Money For A New Business PowerPoint Presentation Slides

Business Pitch 21)

Present a detailed overview of your business operations with this content-ready Business Pitch Powerpoint Presentation. Secure the funding and the resources required to move forward in your business venture by utilizing this fully editable PowerPoint presentation. The vivid design graphics and valuable content of this template keep the investors from losing interest, thereby helping you get funded. 

Download Business Pitch PowerPoint Presentation Slides

Investor Update Newsletter 22)

Leverage your investors into funding your business by providing them regular updates using this template. Keep them in loop always by incorporating these PowerPoint templates. Ensure regular updations of your business upholdings by downloading this fully customizable PPT. The vivid design elements used in this presentation can help you present in front of a large number of audience without any fear of pixelation. 

Download Investor Update Newsletter PowerPoint Presentation Slides

Investor Update Profile About Business 23)

A unique template with every capacity to pitch resourcefully- this Investor Update template can be used by any industry or organization. Gain the confidence of your prospects and get funded with our PPT. Created under the supervision of expert designers and researchers, this PowerPoint presentation can be customized any which way as per the need and requirement of the user. 

Download Investor Update Profile About Business PowerPoint Presentation With Slides

Pitch Deck Slide 24)

Portray your company’s achievements using this Pitch Deck Slide. Give a short brief about your operations, vision, and plan and help your investors focus on the major aspects of your business by deploying this fully editable slide into your business structure. The vivid colors used in this template makes it look exciting as well as professional, thus helping you get funded. 

Download Pitch Deck Slide Accomplishments To Date PowerPoint Images

Pitch A Potential Investor 25)

Give a brief overview of your company by utilizing this Pitch Deck slide. Deploy this slide to persuade your investors to make an investment in your business and earn greater profits. Owing to its fully customizable layout, this template can be used by any entrepreneur of any niche or industry. 

Download Pitch A Potential Investor Example PPT Background Images

These are the pitch decks that we absolutely love from our collection to help you get to the top. 

Hopefully, these 25 deck samples will help you concede what is persuasive enough to get into a VC’s head and compel them to invest!

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• 25 Best PowerPoint Slides for the Financial Services Industry to Win Clients

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25+ Best Startup & Proposal Presentation Templates

Plan for growth with our startup and proposal PowerPoint templates. These tools provide a range of professional designs that can help you present your business proposals and startup plans in a compelling way.

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This is a comprehensive and versatile pitch deck template that offers a wide range of useful slide designs for presenting your startup’s busines...

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Your presentations have to be simply perfect when presenting a startup to a group of investors. It could literally make or break your startup. This Po...

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This is a multipurpose business proposal template you can use to create all kinds of proposal presentations for agencies and brands. You can easily ed...

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If you’re working on a slideshow for a product launch, this PowerPoint template will come in handy. It comes with 30 slide layouts that are spec...

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Proposal Space PowerPoint Proposal Template

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Down – Business PowerPoint Template

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Yello Proposal PPTX & Google Slides Template

Another creative PowerPoint template that’s also compatible with Google Slides. This template is ideal for creative agencies and freelancers for...

Lageday Project Proposal PowerPoint Template

Visuals take an important role in presenting an idea in an entertaining way. This PowerPoint template is designed to help you create more attractive p...

Clark – Creative Business PowerPoint Template

This creative and colorful PowerPoint template is perfect for making slideshows for creative brands and businesses. It comes with a set of beautifully...

Project Proposal Colorful PowerPoint Template

If you want to create a proposal presentation full of vibrant slides, this colorful PowerPoint template is for you. It includes 33 unique slide layout...

REX Colorful Startup PowerPoint Template

A very bold and colorful PowerPoint template for designing startup presentations. This template lets you choose from 30 different slides to craft a st...

CD Bussiness Proposal Presentation Template

Creating your project proposal and business strategy presentations will be quick and easy with this PowerPoint template. It comes with 30 unique slide...

Minimal PowerPoint Proposal Template

This minimal and elegant PowerPoint template is a fantastic choice for presenting a project proposal presentation. While the slides are pretty simple ...

Minimal Business Proposal PowerPoint Template

This PowerPoint template is most suitable for creative agencies and small businesses. It comes with a set of creative slides that features a hand-craf...

Business Proposal Pitch Deck Template

This template is a versatile and comprehensive solution for crafting engaging business proposals and startup pitch decks. With 20 distinct slide layou...

STRIVE Creative Startup & Studio PowerPoint Template

This is a professional PowerPoint template you can use to design presentations for modern startups or studios. It includes 30 unique slides featuring ...

BizPro Clean PowerPoint Proposal Template

Whether you’re creating a proposal for a product, a project, or even proposing a new business strategy to your team, this template will help wit...

Serione – Business Proposal PowerPoint Template

Serione is an excellent business proposal PowerPoint template for startups looking to make an impression on potential investors. It comes with 36 mini...

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A simple and clean pitch deck template you can use to create different types of project proposals. The template comes with animated slides, editable v...

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FAQs About Startup & Proposal Presentation Templates

What is a startup & proposal presentation template.

A Startup & Proposal Presentation Template is a pre-designed layout that can be used for showcasing your startup idea or business to potential investors, stakeholders, or clients. These templates come in various formats like PowerPoint, Google Slides, Keynote, etc., allowing you to present your business proposal in a comprehensive, organized, and visually appealing manner.

The template typically includes different sections that help you outline your business concept, strategy, market analysis, financial projections, etc. This saves significant time and effort as you don't have to create a presentation from scratch but can modify the template to suit your specific needs and preferences.

Why should I use a Startup & Proposal Presentation Template?

Using a Startup & Proposal Presentation Template can provide several benefits. First, it gives your presentation a professional look, building credibility and enhancing your audience's perception of your business idea or proposal. Second, it helps to structure your presentation logically and coherently, ensuring that you cover all essential aspects of your proposal and making it easier for your audience to understand your business objectives and strategies.

Furthermore, a good template can save you considerable time and effort, eliminating the need to design a presentation from scratch. It provides a standardized format that you can easily adapt to your needs, making it more efficient to prepare compelling presentations.

Can I Customize Startup & Proposal Presentation Templates?

Yes, Startup & Proposal Presentation Templates are fully customizable. You can edit the text, change the colors, fonts, and images, add your logo, adjust the layout, and make any other modifications to make the presentation align with your brand style and personal preferences. This level of customization allows you to create a unique and professional-looking presentation that truly represents your business idea or proposal.

The degree of customization might depend on the software you are using. Some templates may have limited customization capabilities, so it is essential to pick a template that allows for comprehensive modifications if you have specific design requirements.

Where can I find Startup & Proposal Presentation Templates?

Startup & Proposal Presentation Templates are available on many online platforms. These platforms offer a wide range of templates designed by professional graphic designers and targeted towards different types of business proposals and startup ideas. Among these are popular options like Envato Elements, TemplateMonster, Slides Carnival, and GraphicRiver. You can browse through their collections and choose the template that best suits your needs.

Moreover, tools like Microsoft PowerPoint, Google Slides, and Apple Keynote also provide in-built templates for business presentations. However, these might not be as specialized as those found on dedicated template platforms.

Do Startup & Proposal Presentation Templates require any special software?

Startup & Proposal Presentation Templates can be made in various software, most commonly Microsoft PowerPoint, Google Slides, or Apple Keynote. The type of software required will depend on the template format. For example, a PPTX template would require PowerPoint, while a KEY file would need Keynote. Most templates will specify which software they are compatible with, so you know what you need to edit them.

Some templates may also require certain plugins, font packs, or other additional resources, especially if they use certain advanced design elements. These requirements will be mentioned in the template's product details, so you need to ensure your system has these prerequisites before making a purchase.