speculative application cover letter

Speculative cover letter examples

Speculative cover letters can be a proactive way to get your foot in the door and find jobs that haven’t even been advertised yet.

But with so much resting on this application, you need to use the space wisely to explain what type of role you’re looking for and what attracted you to their company.

Find out how to do that successfully with our expert advice and speculative cover letter examples in the guide below.

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Speculative cover letter example 1

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Speculative cover letter example 2

Speculative cover letter example 3

The example cover letters here should give you a good general idea on how your Speculative cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write a Speculative cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Speculative cover letter

Here’s what kind of content you should include in your Speculative cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Speculative cover letter templates

Copy and paste these Speculative cover letter templates to get a head start on your own.

I am writing to express my strong interest in any upcoming data engineering and analytics opportunities available at Intuita. Over the course of my 17 years of experience in IT, I have diligently supervised cross-functional teams and delivered data-driven solutions that have transformed various businesses.

While there may not be a specific job opening advertised at this time, I believe my computer science qualifications align perfectly with your commitment to informed decision-making and technological advancements. In my current role as a Data Specialist at Sphere Digital Ltd, I use tools such as Python, SQL, and Tableau to extract valuable insights from complex datasets, and subsequently translate these into actionable recommendations that positively impact the company’s performance.

Within the last 3 years I have successfully reduced the time spent on analysis by 25% through creating interactive visualisations, and lowered procurement expenses by 15% due to identifying cost-saving opportunities. I also developed automated dashboards that decreased report generation time by 50%.

I welcome the chance to discuss how my skills and qualification align with your organisation and would be keen to attend an interview when a suitable position becomes available.

Kind regards

Felicity Wright

Hello Roger

I read through your website and noticed that WSP is recruiting for a number of transport planning vacancies throughout the UK, and I am keen to offer my CV for any positions that come available in Hull.

As a results-oriented professional with a passion for optimising transportation operations and a strong background in logistics, I am enthusiastic about contributing my skills to your world-renowned organisation. Throughout my 10 years of experience in the industry, I have demonstrated my ability to optimise routes and ensure timely and cost-effective delivery solutions.

In my current role at DPD Group, I have implemented freight consolidation strategies that cut transportation expenses by 15%, coordinated with carriers in increases in on-time delivery performance by 25%, as well as introduced training programmes which boosted driver productivity by 35%. I firmly believe that my qualifications and past achievements align perfectly with your commitment to excellence in transportation services and continuous improvement.

Thank you for considering my application and I look forward to the possibility of joining your dynamic team when a vacancy arises in the future.

Sable Fernandez

Good afternoon, Miles

I am writing to show my interest in your upcoming opportunities as a landscape architect and consultant at Tyler Grange. As a creative and detail-oriented professional with a passion for transforming outdoor spaces into beautiful landscapes, I am eager to contribute my expertise to your organisation.

Over the course of 15 years in landscape architecture, I have demonstrated my ability to conceptualise and execute innovative projects, including urban design, public parks, greenways, and school gardens which align with clients’ visions and environmental sustainability. I believe that my qualifications and skills resonate perfectly with your establishment’s commitment to excellence in landscape design.

Some key achievements I have played a significant role in while at Atkins include, attaining a 98% on-time project completion rate for 7 straight years, as well as incorporating design practices and native plant selections that led to a 20% reduction in landscape maintenance costs. Furthermore, I generated £4M+ annually through client referrals and repeat business.

I am eager to discuss any upcoming landscape architecture vacancies in greater detail. Please feel free to contact me via email or by phone to schedule an interview.

Vincent Cowell

Writing an impressive cover letter is a crucial step in landing a Speculative job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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How To Write A Speculative Cover Letter With Template

Wondering how to write a speculative cover letter?

A speculative CV with an accompanying cover letter is a way of connecting with employers when they’re not advertising vacancies.

Speculative applications can have great results, and can also be an effective way of  getting internships or work placements .

Lots of positions are filled without ever being advertised, so a speculative letter could be your way in.

Here’s how to write a speculative cover letter that strikes the right tone and helps you get your foot in the door.

We’ve also written a speculative cover letter template to show how to format and write your letter – this can be found at the bottom of the blog.

Start by researching thoroughly

Once you’ve found an organisation you’d like to work for, the first thing to do is  research it thoroughly .

Find out everything you can about the organisation, its staff and the wider industry it operates in.

Most of the information you’ll need will be readily available from online sources, including:

• The organisation’s website
• Press releases published by the organisation
• Its LinkedIn page and social media profiles
• News articles relating to the organisation
• Industry-specific publications, newsletters or blogs
• Review sites like  Glassdoor

The more knowledge you can arm yourself with, the better you’ll be able to work out how your skills, experience and interests could benefit the organisation, and how you’ll be the perfect fit for the company.

And remember, when writing a speculative cover letter, accuracy is key.

Misspelling the name of the organisation, its products or services or the addressee (ultimately the decision maker) could spell disaster for your speculative letter.

Know who you’re talking to

Research the organisation’s staff list carefully to find out who to address your letter to. This may be:

• The managing director, if it’s a smaller firm
• A head of department
• The hiring manager
• A member of the HR department

It’s absolutely crucial that you address the letter to a specific person. ‘Dear Sir or Madam’ or ‘To whom it may concern’ won’t score you any points, especially if they have their name in their email address.

Mention early on or at the end of the letter that you’ve attached your CV to the email, to encourage the reader to look at this after the cover letter.

Strike the right tone

It can be hard to judge how to write a speculative cover letter and what tone to use. In our opinion, it’s best to opt for a formal tone. You don’t know the person, so don’t be over-familiar.

Open with ‘Dear [person’s name]’, and avoid any informal chit-chat like ‘I hope you had a good weekend’. Keep your tone friendly but professional throughout, and close with ‘Yours sincerely’.

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Don’t apologise

You might think sending a speculative CV and cover letter will come across as pushy or presumptuous – but hiring managers are unlikely to see it that way.

Don’t be tempted to start with something apologetic like ‘I hope you don’t mind me contacting you unsolicited’.

There’s no need to apologise – a speculative application is evidence that you’re  enthusiastic and proactive , rather than arrogant.

Get straight to the point

If you’re wondering about how to start a speculative cover letter, our top tip would be: get to the point!

Hiring managers are busy – so don’t waste their time. Too many speculative cover letters suffer from long, repetitive introductions,  clichéd language  and wordy explanations that are unlikely to be read.

Cut to the chase straight away. Say why you’re writing, and demonstrate how you can benefit the organisation with a few  key highlights from your CV .

Get that cover letter written by us!

Cover letter, format your cover letter appropriately.

A formally laid out cover letter is likely to have a better chance of succeeding. Put your name, address and the date on the right at the top, and the addressee’s details on the left starting on the line below.

The purpose of a speculative job letter is to get the hiring manager to look at your CV – so give them a reason to read it with three or four solid points straight off the bat.

You could format these as bullet points to make them even easier to read.

Keep paragraphs short and snappy and try to keep your letter to around half a page, and definitely no more than one page.

Focus on the employer

When writing a speculative cover letter, you should say as much (if not more) about the organisation you’re writing to as you do about yourself.

Try not to start every paragraph with ‘I’. You want to communicate what you can do for the organisation and why you want to work there, so try to evidence the knowledge you gained through your research.

What challenges and opportunities is the organisation facing? Try to focus on the person reading the letter and their priorities, and give a few examples from your experience that show how you can meet them.

Avoid the hard sell. Some sources recommend ending with something like ‘I’ll be calling you next week to schedule an interview’, but this pushy approach may backfire.

End simply by expressing that you’d like the opportunity to continue the conversation. Specify how the hiring manager can contact you (by phone or at your email address, for example) followed by ‘I look forward to hearing from you’.

As always, check, check and check again for typos and grammatical errors. Get someone else to proofread it for you if you can.

If you don’t hear anything within a couple of weeks, it’s a good idea to  follow up by email or phone . This will show perseverance and a real desire to work for the organisation.

It’s also an opportunity to ask for constructive feedback if you weren’t successful.

Speculative cover letter template

Below is an annotated speculative cover letter example to give you an idea of how to format and write the letter:

How to write a speculative cover letter: a summary

A speculative application can be a great way to engage with an organisation, and could get you one step closer to your dream job.

Even if the employer doesn’t have your perfect role open immediately, it could put you on their radar as someone to contact in the future.

We hope our guide has given you a better idea of how to write a speculative cover letter.

Remember, a cover letter acts as the bait to get hiring managers to read your CV – so make sure your accompanying CV is as good as it can be!

Need help crafting a kickass CV? Our tailor-made CVs showcase your best bits and set you head and shoulders above the job market competition.  Find out more .

Want to know more about how to write a good standard cover letter? Go back to basics with  these principles.  You can see some  examples of cover letters here , including a speculative cover letter example.

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Crafting a compelling cover letter for hidden job opportunities

Jan 07, 2020 - updated Aug 27, 2024

Writer, editor and digital content specialist

You’ve found the perfect company. The team is experienced and dynamic, and the mission aligns with your values. You can see yourself there, contributing your skills to help the business succeed. But there’s a catch—there’s no open job that fits you. At least, not yet.

This is a common scenario in job hunting, but it doesn’t mean you have to move on. If you’re passionate about a company and believe you’d be a great addition to the team, it’s worth reaching out even if there isn’t a job posted. In the US, this is often done through cold emailing or submitting an unsolicited job application. This means contacting the company directly to express your interest and demonstrate how your experience and skills could benefit them.

Although an unsolicited job application might not lead to an immediate job offer, it’s an excellent way to make yourself known to a company and be considered for future openings. To stand out, how you present yourself is crucial—this involves crafting a strong cover letter and customizing your resume for the specific company and role. But before we dive into how to write that perfect cover letter…

Why bother with a spontaneous application?

The odds that a perfect role for you is just an email away are slim but a spontaneous application can be well worth your while.

The number of job vacancies never publicly advertised makes up such a large percentage of openings that there is even a name for this sector: the hidden job market . Certain companies, and even entire industries, are more likely to lean on private networks or referrals to fill available roles quickly, rather than going through a public job posting process. So there’s a high likelihood that the perfect role for you is out there, but not advertised.

More significantly, an unsolicited job application or a cold email is useful for making a positive introduction to a hiring manager for potential roles in the future. It gets your foot in the door, so to speak. It may also be an opportunity for you to sell yourself, your experience, and your knowledge of the company and its vision by suggesting to an employer that they need a role they simply haven’t yet thought of.

When should you send one?

If you’re applying for a position that is unlikely to exist yet, consider sending a spontaneous application in the discovery phase of a job search. This is when you’re interested in a new position but not actively in need of one. This way, you’re not placing too much faith in the application, and have plenty of time to create a long-lead introduction to the company .

It can also be helpful to pay attention to tech and business news, noting startup companies that have recently completed fundraising rounds. This is likely to mean that they will be hiring very soon.

How to write an accompanying cover letter

When you’re writing a cover letter for a cold email or unsoclicited job applicaiton, you won’t have a specific job description to guide you. This can be frustrating because it’s more difficult to clearly explain how your experience and skills fit a particular set of requirements without a framework. However, it can also be liberating, allowing you to be broader in your personal pitch.

The main idea, as with any cover letter, is to sell your expertise, your knowledge of the company and your belief that you have what it takes to help their business succeed. While the body of your email should be crisp and digestible, your cover letter is where you can make the most compelling case for your candidacy.

Even though there is no bullet list of job duties that you can reference, you can infer from the company’s products and services what your work there might involve. After, you can elaborate on how you would excel by using specific examples from your past experience as a reference.

Here are a few tips specific to unsoclicited cover letters:

Be as concise as possible while still clearly detailing your experience and ambitions. Because your application is spontaneous, a manager’s attention span when reviewing it will probably be even shorter than normal.

Be specific in describing how you could help the company, and what kind of position you would like. The narrower your goal, the more convincing it will be that you are a focused applicant, and not someone fishing for any available job.

Include examples of your past work , if relevant to your industry. Do this either in the form of a link to a professional portfolio website or as a separate attachment that you can reference in your email.

Email a specific person by searching through Welcome to the Jungle, or other recruitment websites and tools such as LinkedIn. This will make sure that your message reaches the right person and is (hopefully) read.

Ask for a recommendation , if you happen to have anyone in your social or professional networks who works, has worked, or knows anyone at the company to which you’re applying. Having a personal introduction can make all the difference, especially if said person is able to vouch for your abilities and your work ethic.

The waiting game

Next comes the hard part: being patient. It’s best not to expect any news, and certainly not straight away. You may not hear back after sending the cold email at all. The company might simply not respond to these types of applications. Even if you made a good impression, it may be months before a role is open that fits your experience. In such cases, you can follow up with a friendly email.

Give it at least two weeks before following up on your first email, and then leave any subsequent unsolicited contact to once every few months. Any more than that, and you risk seeming less like an interested and passionate candidate, and more like a nuisance.

Despite the uncertainty, cold emailing is still an exercise well worth doing. Jobs, as with life, are uncertain—a unique combination of the right place, the right time, and more than a little bit of luck. Your application may not lead anywhere productive. But whereas the downside is nonexistent, the upside holds huge untold potential. Who knows? It might just end up with you landing your dream job.

Photo by Thomas Decamps for Welcome to the Jungle Follow Welcome to the Jungle on Facebook , LinkedIn , and Instagram and subscribe to our newsletter to get our latest articles every week!

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How to write a speculative job application

If you're not having any luck with jobs that are advertised then it might be time to consider those that aren't. Being proactive and sending a speculative application can increase your chance of success in a competitive job market

What is a speculative application?

Making a speculative application means getting in touch with an organisation to ask whether they have a suitable job for you, despite the fact they aren't advertising a particular vacancy. It usually involves sending a cover letter and a CV.

Of course, major graduate schemes and roles at large companies will usually be formally advertised and you can apply in the normal way - via their websites, more often than not through the submission of an application form.

However, if you rely solely on responding to job adverts you may miss out on a range of opportunities, especially in the charity , design , environmental and media sectors where applying 'on spec' is common practice.

Speculative applications provide a direct route into the company and making contact with recruiters can lead to:

• temporary or permanent work
• internships or work shadowing opportunities
• increased business connections.

Even if it turns out there isn't a job available, your positive approach may impress the employer and they'll bear you in mind for future vacancies.

How do I identify employers?

To be successful with a speculative application you need to be organised, so rushing off a standard CV without any context or explanation won't cut it.

Draw up a shortlist of employers to target by focusing on the sectors and companies that interest you. As a starting point, consider the organisations where you've carried out work experience and the companies you've always wanted to work for. Don't discount small, local businesses - it's usually small and medium-sized enterprises (SMEs) that are the most open to speculative applications.

Visit your university careers service to get information on employers and to make connections through events and alumni networks. Social media is also a good way to network, make contacts and discover more about a business. Find out more about social media and job hunting . You could also attend networking events both face-to-face and online as having conversations with those in industry may help dig up employers that do not have a traditional graduate scheme.

For more ideas, browse employer profiles or attend careers fairs .

Once you've identified where you'd like to work, and have checked that they aren't advertising vacancies, you'll need to do some background research so you are knowledgeable and well-informed.

Look on company websites to find out how the organisation operates and get a feel for what it does. What projects is it working on? Are there any plans for growth or expansion?

Follow the organisation's social media channels to keep up to date with the company's current events and activities.

How do I tailor my approach?

Take some time to think about what you're trying to achieve and what you want to happen next. Are you going to ask for a permanent role or an internship? How are you going to sell yourself to the company? How can you persuade them that you're a good match for what they need?

You need to tailor your approach to each company. Your CV and cover letter need to explain what type of role you're looking for and why you have chosen that company. Do this by referring to any key projects they're working on, or their aims and values and why they resonate with you. Demonstrate that you really are interested in their organisation, and then highlight the relevant skills and experiences you have.

The emphasis should be on what you can bring to the company, not on what they can do for you, as the last thing you want is to sound like you're begging for work.

If you're applying for a graduate job you're essentially asking the organisation to create a role for you that doesn't currently exist. To stand a chance of success, you need to ensure that all the skills and experience highlighted in your application are directly relevant to the company - this can be tricky without a job description to work from so your research into the organisation really is invaluable.

Look at any current vacancies they have, the job or person specification can infer the skills used in the business, as well as their business make-up.

In order to reach somebody with hiring authority, make sure you send your application to a named contact. If you can't find the relevant contact information on the company website, try searching LinkedIn or make a phone call to ask who is in charge of recruitment. Always be polite in your dealings with the employer.

Discover how to put together a winning application with this example cover letter for a speculative job application .

Should I follow up my application?

About one or two weeks after sending, follow up your application with a phone call. This gives your contact time to read your email - while it's good to be persistent, pestering the company will not show you in a good light.

Should the employer decide they'd like to meet you, it's time to explore interview tips. Be aware that you may be offered something different to what you asked for - for example, a work placement or internship instead of a graduate job or a temporary role instead of a permanent position. At this stage you can be flexible, but don't automatically accept - make sure you think about whether the offer they put on the table is right for you.

You might get a few knock-backs, but making personal contact is so important. Even if they can't help you immediately you can find out more about how they normally advertise, and learn about opportunities that might be coming up in the future.

Even if an employer may not be able to offer you an opportunity, they could put you in touch with someone who could help.

Just because your application has been unsuccessful doesn't mean you can't use this opportunity to learn something. Ask for feedback on your application and how you can improve future speculative approaches.

Find out more

• Discover how to write a successful job application .
• Search for graduate jobs .

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What Is a Speculative Cover Letter or Email?

Who should i send my speculative cover letter to, what to include in a speculative cover letter or email, how to write a speculative email, example speculative cover letter, speculative job application email example, following up, tips for writing your speculative cover letter or email, final thoughts, speculative applications.

Updated November 17, 2023

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A speculative job application is sent to apply for or enquire about a job that is not currently being advertised.

Many job vacancies are never advertised publicly. That means that taking the initiative to approach a potential employer with a carefully thought-out speculative email or cover letter can be the ideal way to get your foot in the door.

You should consider making a speculative job application if you are:

• Actively looking for a new job role
• Trying to find a work experience placement
• Thinking about making a career move

Sending a speculative job application can be an effective way to show you are keen, motivated and committed to your career goals .

Remember, even if the company you send your speculative cover letter or email to doesn’t have any current job vacancies, opening a dialogue with them could help to ensure you are at the top of the list when a suitable vacancy comes up in the future.

Much like a standard cover letter , a speculative cover letter or email accompanies your CV when you are applying for a job. However, a speculative cover letter is different from a standard cover letter in a few ways.

Standard cover letters are usually sent when applying for an advertised vacancy and should be tailored to that vacancy. In contrast, a speculative cover letter is sent to apply for a job that has not been advertised.

This unsolicited job application is sent to an organisation to introduce yourself as a potential candidate for any relevant job openings they may have.

This approach is perfect for when you find a company with brand values you agree with, a solid portfolio and a skilled team you’d love to work with – but with no advertised job vacancies.

You could wait for a position to be advertised but, as many companies are generally open to recruiting on an ongoing basis, using a speculative application means that you can get a head start on the competition.

Standard cover letters need to be highly focused on niche or specialist skills that are outlined in a job description or person specification.

In contrast, a speculative cover letter or speculative email should:

• Give details of your relevant transferable skills
• Outline your past work experience
• Demonstrate why you would be a good fit for the company

As with any cover letter, a well written speculative cover letter will provide you with the opportunity to engage with the recipient and start building up a positive rapport.

Where possible, try to send your speculative job application to a particular person, rather than a generic department.

If you are not sure of the name of the person you should send your speculative cover letter to, have a look at the employer’s website. Try to find out the name of the manager for the department you are interested in working for.

Alternatively, you could call the HR department to find out the name of the department manager.

Sending your speculative cover letter to a specific person will help to ensure your letter is read by the most appropriate employee or department. It will also show that you have carried out some background research into the company and its current employees.

• Scour the company website for details of employees. The ‘Meet the Team’ page or the ‘About’ page are usually the best places to start.
• Try LinkedIn . Search for the name of the company and follow the links to find ‘Staff Who Work Here’. This can be a good way to familiarise yourself with the range of departments and the hierarchy of staff. Staff will often be listed that wouldn’t necessarily be featured on the official company website.
• Telephone the company directly and ask for a named contact of someone who deals with recruitment.

In a smaller company, it may be appropriate to contact the managing director with your speculative application. In a larger organisation, the head of the relevant department is more likely to be the hiring authority.

You need to be sure that your intended recipient has hiring authority. There is no point in sending your email to a junior staff member or someone in the wrong team.

You can choose to send a speculative cover letter by email or by letter. The advantage of a letter is that it will land on somebody’s desk, making it harder to ignore.

Sending to a ‘hello@’ or ‘enquiries@’ email address increases the chance of your email going unanswered. So take the time to do your research and find a suitable named employee to send your speculative email to.

During the research phase, maintain a polite and friendly manner at every interaction. You may be speaking with someone who doesn’t have the power to hire you, but word spreads fast. Making a good impression at every stage will help you build a professional reputation.

As well as researching the individual responsible for hiring, you can also use this phase to find out all you can about the company itself . Having a good knowledge of its work and a genuine interest in company achievements will help you stand out.

Your speculative cover letter or email will need to be both engaging and informative.

As you are not writing to apply for one particular job role, you will need to provide an overview of the skills and experience that you have gained so far. A speculative job application aims to show the employer that you are a good all-rounder, not just a specialist in one single area.

Whilst a speculative email or cover letter is not tailored to a particular job role, it will need to be written specifically for an employer. So, if you are planning to send out more than one speculative job application, you will need to adjust each letter or email accordingly.

A speculative cover letter will need to include the following information:

A brief outline of the type of job role you would be interested in applying for

Information on your existing skills and experience and how these could be of benefit to the business

An outline of the reasons why you would like to work for the business

A closing summary to reiterate what you would be able to offer to the business

An assertive, confident call to action to end the letter; for example, ‘I look forward to hearing from you soon’, instead of, ‘I hope to hear from you soon’

Be mindful that your contact is likely to be busy and needs to see the relevant information at a glance.

Format your email or letter into short paragraphs – and make sure sentences are readable, not too long and wordy. Below is a useful guide for ordering your paragraphs:

• Paragraph One – Start strongly with your opening sentence. Outline your knowledge of the company and how you came to be aware of it. Did you see it at a convention? Did you read about it in the local press? Explain your interest.
• Paragraph Two – Go on to summarise who you are and why you’re emailing.
• Paragraph Three – Explain what you can offer, and how and why you are a valuable addition to their team. If you have relevant experience, be sure to explain how your transferable skills can be of use. If you have any standout achievements or qualifications, don’t be shy in listing them and pointing out how they can be of benefit.
• Paragraph Four – Summarise why you’re interested in working with the company and draw attention to your attached CV. Consider briefly listing some of the main skills you have.
• Closing Sentence – Think about a call to action; detail here what you’d like to happen next.

You have one short opportunity to capture the attention of your contact enough for them to move you on to the next stage. Ensure that all-important and relevant information is included.

If you’re wondering whether to attach your CV , doing so means it is there if your contact wants to find out more about you. It provides that extra information to make it easier for them to make a quick assessment of your potential.

When writing your speculative cover letter or email, try not to repeat the information contained within your CV. Also make sure your CV is up to date and is tailored specifically for the company and role.

Don’t forget to include your name, address and contact details (including your mobile telephone number and email address).

If you are unable to find out the specific manager’s name, start your letter or email with ‘ Dear Sir/Madam ’ and close it with ‘ Yours faithfully ’.

If you have managed to find a named person to send the letter or email to, you can start it with ‘ Dear [Name] ’ and close it with ‘ Yours sincerely ’.

When addressing your recipient, be careful to maintain professional boundaries and not to be overfamiliar. This person is not a friend, so ‘Hi’ is not appropriate in this instance.

Just like you would for a posted speculative application letter, you must use formal and correct structure and format for your speculative email. Remember that this is a professional email and a chance to make a good impression.

Your speculative job application email subject line is a crucial factor in whether your email gets opened at all. If your subject line is uninspiring or vague, there is every chance it will be overlooked as just another generic email in your contact’s inbox.

A desktop screen will show around 60 characters of a subject line, whereas a smartphone will show only 30, so being concise is key.

The subject line is your first chance to clearly articulate your intentions . It needs to be short and snappy, while containing all the relevant information at a glance.

It is advisable to include both your full name and your professional qualification or title. For example, ‘ John Doe, Freelance Graphic Designer for hire’, or ‘Nicola Fox, Chemical Engineer, M.Eng ’.

Filler words or pleasantries are not necessary for a subject line, so there is no need to start with ‘Hello’ or ‘Please look at…’.

It is acceptable (and advisable) to name a mutual acquaintance in the subject line if you have been referred by them.

Here is an outline of what your speculative cover letter should look like. This speculative cover letter template is for a person who wants to make an application to a legal firm.

Jane Laws 1 The Street Townford TR17 9NQ 01234 567891 [email protected] Mrs D Judge Legal Practice London W3 2QQ Dear Mrs Judge I would like to enquire whether you have any current administrative vacancies within your firm. Please find enclosed my CV, which outlines the experience I have gained during my career to date. Having worked as a legal secretary for the past five years, I have demonstrated my commitment to providing high-quality legal administration services. I have a sound working knowledge of industry terminology and legal working practices. I am proud that my dedication and commitment to my work has been recognised through a recent nomination for the Institute of Legal Secretaries and PAs ‘Legal PA of the Year Award’. My experience to date has been gained through working for two small legal practices. While this has been both challenging and enjoyable, I would like to develop my skills and experience further in a fast-paced, busy role. I understand your company is one of the largest legal practices in London with continuing plans for growth, making it the ideal place to pursue my future career objectives. As an administrative worker for your firm, I would strive to support your partners with high-quality secretarial support. I am a competent typist with a keen eye for detail and a proven ability to cope under pressure at all times. I would be delighted to have the opportunity to discuss my application with you in further detail. I look forward to hearing from you soon. Yours sincerely Jane Laws

Here is an example of how your speculative application email should look, following the guidelines above:

Subject Line: Claire Roberts, MA. Fashion Designer available for work Dear Ms Taylor, I had the pleasure of attending your show at London Fashion Week and I found it inspiring to see how your new collection works to empower women with luxury statement workwear. I’m very excited to read about your plans to launch at Paris Fashion Week with a view to moving into the European market. I hold an MA in Fashion Design, awarded by Central Saint Martins, and have been working for a well-known high street clothing designer for three years. I am looking for a move into the luxury fashion field and feel that I have skills that would support your business as you grow. An internship at a luxury French fashion house as part of my master’s degree gave me valuable insight into the French market and helped me gain fluency in the French language. Having covered fashion illustration, design, sewing and garment construction as part of my studies, I understand the clothing manufacture process from design to completion. In my current role, I am a leading part of the design team, researching upcoming trends to create new lines. My designs are regularly featured in the ‘Top 10 Must Buy’ lists. As a move away from fast fashion, I would love to bring my creative flair to your company as part of your design team, helping create high-end looks for your clients. I have attached my CV, which outlines my qualifications and experience in more detail. If you are interested in meeting to discuss further, I could come to your office next week. Yours sincerely, Claire Roberts

After you post your speculative cover letter or send your speculative email, you will need to be patient. You probably won’t hear anything straight away but, hopefully, the recipient of your letter or email will be in touch to discuss job vacancies you may be suitable for.

If you don’t receive a reply to your email or letter, don’t take it as an automatic rejection. Your recipient may have put it aside to come back to later, or may have genuine reasons why they haven’t been able to reply.

There are different ways you can follow up on your speculative application, depending on what you feel comfortable with.

If you don’t hear from your contact after a week or two, you can resend the same email , giving a gentle nudge for your contact to read and reply.

Alternatively, and often with quicker results, it’s acceptable to make a phone call to check they received your email or letter. This gives you the chance to open a conversation and brings a more personal element to your speculative application.

If they say that they haven’t received it, ask them whether they would be happy for you to re-send it over to them. At this point, you could find out whether they would be happy for you to send it by email, as they will know to look out for it in their inbox.

If you are unsuccessful in your application, react graciously and politely ask if they can keep your records on file for any future opportunities that may be suitable.

Even if there are no suitable vacancies available at the moment, you could still ask them to provide you with constructive feedback on your speculative job application. This will help you to improve any speculative applications you make in the future.

Step 1 . Do Your Research

Find out as much as you possibly can about the business you are planning to write to. For example:

• What is their mission statement?
• What are their values?
• What product or service do they provide?
• Who are their customers?
• Who are their main competitors?
• How many people do they employ?
• What are the must-have skills for employees?

The company website is a good place to start. You could also browse through relevant social media pages, press releases and industry-specific content like blogs or newsletters.

Use the information that you find to help you write your speculative job application. For example, if you already have a particular qualification or skill that they want all of their employees to have, make sure this is clearly stated within your application.

Or, if you find out that they are planning to expand or acquire another company, let them know if this is a process you have had experience with in the past.

Step 2 . Keep Your Speculative Email or Cover Letter Short and Professional

It is important to keep your speculative cover letter or email short and to the point . Keep the content succinct and focused – doing so will help to ensure the recipient reads it and digests the information it contains.

A letter that is too long will probably end up in the waste paper bin before it has even been read. Likewise, a long email will probably be ignored, especially if relevant information is not immediately accessible.

To ensure your letter makes a good first impression, set it out formally, use an easy-to-read font (such as Calibri or Arial, size 11 or 12) and write a maximum of five short paragraphs.

If you're sending an email, follow our format advice and example above to help keep the reader engaged. Focus on a killer subject line and keep it concise and to the point.

Step 3 . Mention a Mutual Acquaintance if You’ve Been Referred by Someone

This may just be what prompts your contact to open your email or continue reading your letter.

Step 4 . Proofread

When making speculative job applications, your cover letter or email is the one opportunity you have to make a good impression. If the text is littered with spelling and grammar errors, this is unlikely to make the manager want to call you to discuss a potential job opening.

Make sure you proofread your letter or email thoroughly, and ask a friend or family member to check through it too.

Step 5 . Act Professionally

From the first point of contact to conclusion, even if your attempt is unsuccessful, your contact will remember the way you conducted yourself and this will influence whether they keep you in mind for the future.

If you are looking for ways to progress your career, there is no need for you to wait for the perfect job vacancy to be advertised online.

You have nothing to lose and everything to gain by sending out a speculative job application. After all, your employer of choice could be just waiting for somebody with your skills and experience to make contact with them.

By sending a speculative job application to your preferred employers, you will show them that you are confident, enthusiastic and willing to go the extra mile to achieve your career objectives.

Don’t forget, a speculative cover letter or email aims to show the employer why you would be a great addition to their existing team. Ensure your application gives an overview of your existing qualifications, skills and experience, and how this could help the business to achieve its goals.

You might also be interested in these other Wikijob articles:

Or explore the Application Advice / Job Applications sections.

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• How to write a speculative...

How to write a speculative application for a job that isn't advertised

8 min read · Updated on October 25, 2022

A company may not be hiring, but you could still land yourself a job. Here's how.

The best-kept secret in finding a new role is the hidden job market . This means that while not all jobs are advertised, you can still apply for them by writing a speculative application.

In this article, learn all about the speculative job application - including what it is and how to write one.

What is a speculative application?

A speculative application, also known as a speculative CV, involves reaching out to a company and putting yourself forward for jobs that have not been advertised or do not exist right now. It usually involves sending a CV and cover letter via email or an online portal.

Applying “on spec” is the term used to describe sending a speculative job application. It's common practice for many industries too. If you're solely looking for job adverts to respond to, you could be missing out on opportunities in the charity, design, environmental, and media sectors, where applying on spec is commonplace.

Sending a speculative CV isn't limited to full-time roles either. Applying on spec can pave a direct route into a company that may reveal temporary or permanent work, contract work, internships, and graduate positions. 

Do speculative job applications work?

Speculative applications are worthwhile. They work particularly well for a variety of industries where applying on spec is commonplace, particularly in media, including journalism, broadcasting, publishing, TV, and film. However, they can be advantageous regardless of the field you wish to pursue. 

Sending speculative applications can grant you access to a wider pool of roles that you otherwise wouldn't have discovered. Taking a proactive approach can therefore increase your chances of job-hunt success.

And at the very least, you will have increased your business connections that may inform you of future work opportunities. 

How do you write a speculative application?

Writing a speculative job application takes a healthy pinch of creativity, logic, and determination. It's a little trickier than your usual application, as you have to assume the details of an imaginary job spec. However, it's not impossible. Here are five steps to follow:

1. Identify what your ideal job looks like

Before you start a speculative job application, reflect on what your current employment needs are and the type of job you are looking for. Remember, just because the job isn't advertised, it doesn't mean you can aim for a “dream job” you're not qualified to do. Consider a role that aligns with your experience, skill set, and career goals.

Once you have pulled together a vision of your ideal job, hunt for vacancies online and peruse the requirements. This will help to verify whether your abilities align with the type of job you're looking for.

2. Curate a shortlist of prospective employers

The next step involves drawing up a shortlist of employers to target. Start by considering the companies that interest you the most. This might be based on a bucket list of dream companies to work for, recommendations from friends or old colleagues, or even brand mentions in industry-related publications that have sparked your interest.

Then move on to look for companies based on their sector and location, to whittle down a shortlist of potential targets. While a simple Google search should reveal “marketing agencies in Bristol” and the like, you can also take to job boards, employer review sites, and professional bodies, which host company profiles to peruse with ease. 

3. Conduct background research

Once you've found the companies that meet your sector and location requirements, the next step is background research. This is to ensure that you're well informed about the company and get a feel for the type of work they do.

Start with the company's website. Look through the “About Us” pages, which will highlight the organisation's aims, employees, and values. Also, review the product and services pages and the blog to get a deeper understanding of how they make money, who their customers are, and the topics they care about. 

Most importantly, review the careers section of the website which should reveal details about life at the company and the current vacancies. This section should signal the areas where they are currently investing in headcount and at what level. Don't let it deter you if you can't find a vacancy for yourself. Instead, use them for inspiration. 

By reading through live job adverts, you'll pick up on keywords that are used in the company's recruitment drive, in addition to desirable traits they are looking for in applicants.

4. Find and establish a suitable contact at the company

It's essential that you find a personal contact at the company before making a speculative application. While an organisation may advertise on their website that they will welcome speculative applications, the email address will probably be related to a group inbox rather than a personal inbox, meaning it may be deprioritised. 

LinkedIn will likely be your best friend in this instance. Find out who the hiring manager is, or even the head of the relevant department. Browse their profile to gain an insight into their professional interests and position at work. If their work email isn't listed on their profile, send a short message to say you're looking to reach out and discuss potential work opportunities at the company and ask for the best email address.

Failing that, call the company to find out the name of the person in charge of recruiting and the best email address to reach them on.

5. Tailor your CV and cover letter to an assumed job spec

A tailored CV is a job-search essential. Even though you do not have a job description to reference, this shouldn't stop you from writing a bespoke CV. By using your research about the company, the sought-after traits listed in their live vacancies, and job specs from your earlier research related to your ideal job, you can craft a customised CV.

Pull out organisational values to subtly reference throughout your personal statement . Then, identify industry- and role-relevant keywords to add throughout your CV to highlight where your skill set lies and your relevant achievements. This will make it clear to the employer what you can do, the value you can bring to the company, and that you know what type of job you want.

Mirror the same level of personalisation and detail throughout your cover letter. The first paragraph of a speculative cover letter is slightly different to the standard cover letter for an advertised vacancy . In your introduction, instead of stating the role you're applying for, reference why you're approaching the employer. This is especially pertinent if you have an existing relationship with someone there. 

In addition, make it clear what type of role you're looking for by providing a concise and snappy description. If the employer believes you don't know what you're looking for, you may come across as disingenuous.

How do you send and follow up on a speculative job application?

When emailing your speculative application, use your cover letter as the body of the email and attach your CV. This is rather than writing a short email and attaching the cover letter and CV. Be sure to name the file of your CV with something descriptive, so that they can tie the file back to you. Your full name and ideal job title, followed by “speculative CV application” or similar should do the trick. 

Follow the same logic with the subject line, but note that you don't need to include your name as the recipient will see it in your email address.

Depending on the size of the company, it could take anywhere from a few days to a few months to respond. Some may not respond at all. As a rule of thumb, send a follow-up email no sooner than a week later to check in and see if they've had a chance to review your speculative application. Keep it light and friendly - after all, this could be your future employer. 

Speculative applications are tricky in comparison to applying to live vacancies, but you may hit the jackpot of jobs if it pays off. Be patient, open-minded, and proactive, and remember that, even if there isn't a role available right now, keep all doors open so you'll be in the front of their mind when there is.

Submit your CV for a free review to check that you've portrayed your abilities and achievements in the right way for a particular employer as part of your speculative application.

Recommended reading

Are a CV and cover letter the same?

How to use LinkedIn for your job search

How to sell yourself on a CV without sounding arrogant

Related Articles:

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Ultimate job reference letter template & example for 2024

How to address a cover letter: make the best impression

See how your CV stacks up.

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• Apprenticeships
• Career zones

How to write a speculative cover letter

If you’ve just left school or college and you’ve decided to make a go of it in the working world, finding your way onto the first rung of the career ladder can be tough.

A speculative cover letter can be a good way to get your name in front of an employer and show them your enthusiasm. The main aim is to convince them that you would be an asset to their company and that they would reap the benefits if they took you on.

A speculative application is also about creating opportunities – even if you don’t know what those opportunities are yet. And while employers might not invite you in for interview  straight away, they might be able to recommend some training, offer you unpaid work experience , or at least give you some useful pointers.

1. Address it to the right person

This is crucial. Why? Partly, because it shows you care enough to do your homework. If your speculative cover letter is going to be taken seriously, you need to show your reader that you’re not just sending out the same letter to company after company in the hope that the numbers game will pay off. It’s about the impression you create.

It’s also important because you do actually need to get your cover letter in front of the person (or people) calling the shots. That means someone who cares about the future of the business, who wants to take on talented young people who might require some training, but who will excel and give back to the company in the long run.

This will depend on the company:

• If it’s a small company, find out the name of the CEO or founder.
• If it’s a big company, send it to the hiring manager.
• If you’re interested in working in a particular area of the company, find out who heads up that department and address it to them.

You might need to make a phone call to get this information. Nerve-wracking as this may seem, it can be a great way to get yourself noticed and remembered, especially if you’re able to speak to the person directly. You’ll also show that your determined and proactive, qualities that employers prize.

Finally, the employer will be more likely to give your application proper attention if they’ve talked to you, like you, and are expecting it.

Ask for a direct email address but don’t push too hard if the person you speak to is unwilling to give it out. Just put “FAO [name]” at the top of the message body when you email in your speculative application.

2. Get the basics right

Treat your speculative cover letter as a piece of work – the first the employer will be receiving from you. Getting the basics right shows professionalism and pride in your work, and makes an impression about the kind of employee you would be. The content might be great, but if it’s sloppily presented, you’ll turn people off.

Crossing the Ts and dotting the Is is crucial, so take a look at our guide to what makes a good cover letter . Here are some key reminders:

• Sign your letter off “Yours sincerely” if you include the addressee’s name. If you’re unable to get it, sign off “Yours faithfully”.
• More is less! Keep it as short and snappy as possible. Go through your first draft with a fine-tooth comb and chop any repetition or waffle.
• Use our template  to make sure your cover letter looks professional.

3. Find the right tone

This is a tough one, especially in a speculative cover letter. You should aim to be professional and formal, but not stuffy or pompous.

It’s an opportunity to demonstrate your communication skills , which isn’t the same thing as showing off the breadth of your vocabulary. While your writing shouldn’t be patronising, it should be possible for a 14-year-old to understand.

Finally, you should check the company website to see what their own tone is like. If they’re a fresh, youthful-sounding start-up, you could maybe drop the formality a notch, without lapsing into chattiness. If they’re a fairly traditional company, however, stick with the usual formal style.

4. Decide what you’re applying for

Although a speculative application should keep your options open by being broad, you need to tailor it to the kind of work you’re interested in and capable of.

If you’re applying for a small company which specialises in one particular area of work – such as running social media platforms  for other companies or making mobile apps – this will be relatively straightforward.

However, if you want (say) an engineering  job and are applying to a large engineering company with lots of departments, you need to make clear what specific line of work you’re applying for. Don’t make your application wishy-washy by trying to encompass everything. If the reason you’re applying is because they’re a civil engineering company and you want to be a civil engineer, you don’t need to appeal to the HR team, the communications department and the finance team as well.

On the other hand, don’t be unrealistically specific either. Many paths lead in the same direction, so don’t give the impression that you’ll only settle for your ideal job description.

5. Show them what you have to offer

It’s really important not to make your speculative cover letter too much about you. Remember, they haven’t asked for it, and what they really need to know if they’re going to take you seriously is what you have to offer them. Having already spent time reading your cover letter, why should they invest even more in speaking to you?

You’re making a speculative application because you want to work in the area of work they specialise in. Don’t just list your skills, experience and qualifications, relate them to the company’s activities and demonstrate how you can help them achieve their goals for the future.

6. Do your research

Closely related to the last point, make sure you know who you’re contacting.

Find out about the company’s ethos, values and what they are trying to achieve. Do they have any ethical objectives?

If “a spirit of excellence” is a core value, don’t just say “I also believe in excellence”. Try to be more subtle, and use evidence to back up your claim. Give a brief example which shows how you always go the extra mile to achieve the best you possibly can.

Don’t refer to the company’s values for the sake of it. They won’t believe you if you try to convince them you're made in the mould of the company, but they do need to see that you want to work with them because you share the same broad principles, not because you’re after any old job.

Make sure you’re accurate. The worst thing you can do is make a silly mistake like spelling the company’s or addressee’s name wrong, or missing out their key value while mentioning all the others.

7. Don’t be pushy

Don’t sign off “I expect to hear from you by the end of the week”. This kind of approach comes across as rude, sends all the wrong signals and will just ruffle people’s feathers.

Be polite and gentle while showing your enthusiasm – “I very much look forward to hearing from you” should suffice.

8. Follow up

Although pushiness is to be avoided, you should make sure your application is being looked at. When you email it off, ask for confirmation that it has been received.

If you don’t hear back within a week, make a polite phone call and ask again if your application was received. If so, ask whether you can expect a reply and when that is likely to be so you’re not waiting on tenterhooks.

No speculative application is complete without an outstanding CV – check out our guide and make sure yours is top notch .

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Speculative cover letter example

Many job opportunities have been discovered via the principle ‘if you don’t ask, you don’t get.’ Just because a job has not been advertised doesn’t mean that a recruitment process is not in progress. What’s more, the fact that a job opening doesn’t exist doesn’t mean that it can’t be created for you. A well-targeted speculative cover letter can reveal a gold mine of potential roles.

Speculative cover letters are so normal that the best managers will always give them a quick glance. Why wouldn’t a hiring manager take a quick glimpse at someone who could move the needle for their department?

If the speculative cover letter is a good one, but they don’t have a role currently, they will likely invite you to join their LinkedIn network. If it is convincing enough, it might warrant an exploratory chat. And if they are indeed recruiting, well, the writer wins brownie points for initiative and accesses a role that would have otherwise gone begging.

While there are complicated arguments around whether and when to write a speculative cover letter, for the sake of this guide let’s assume that you have a valid reason. But what should you include in the document? How do you explain your value for a job that doesn’t yet exist? In this wiring guide, we explore the following:

• How to choose the right format for a speculative cover letter
• How to compose the introduction, middle part, and conclusion
• How to argue your case to offer you an interview
• Mistakes to avoid that would put any hiring manager off.

Best format for a speculative cover letter

Speculative cover letters differ from normal cover letters in a few ways, but their content should still follow a set format. The introductory paragraph should be a little longer to set the scene. The middle part should be more focused on arguing a potential fit than a normal cover letter and the conclusion should contain more hope than expectation. 

Nevertheless, the standard format of any cover letters still applies:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

With any speculative cover letter, you need to be crystal clear about your value the whole way through. You can’t know exactly what role might come your way, so it is hard to tailor it for any specific opportunity. Be brave, be bold, and go out there with the very best version of your career story (and what you want out of your next role and future career).

A regular cover letter would focus on the culture fit with the potential employer and a speculative cover letter is no different. Each letter will be specific to each employer, so show that you are a perfect fit for the workplace. Most speculative cover letters will be generic in this respect, so this is your chance to stand out.

The comprehensive cover letter guide offers more detail in terms of the other cover letter writing advice. Our speculative cover letter example will hopefully offer some inspiration:

Dear Mr. Potts,

I am an experienced customer service manager with five years of experience. I have recently moved to Birmingham, and having been a follower of Core Customer for several years, I would like to be considered for any upcoming employment opportunities.

As an exceptional customer service representative, I have consistently achieved a remarkable track record. I have consistently ranked in the top 1% of employees based on customer satisfaction feedback throughout my career. 

My most recent position as Digital Satisfaction Manager was a promotion based on my consistent excellent results in customer service. In this management role I learned how to lead a team while implementing complex customer journeys in collaboration with the digital marketing department. My degree in tourism and hospitality further establishes my expertise in resolving complaints and ensuring customer satisfaction.

My strongest skills lie in digital customer services. This ties in well with your philosophy of convenience for the customer and innovating a service that responds to the average customer’s habits. In fact, I honed many of my skills in digital customer service best practice by using your free online resources on the topic. I would love the opportunity to contribute to a company where digital innovation and customer satisfaction are key values.

While I could not find any roles you are actively hiring for, I hope you will keep my details on file. Please do not hesitate to reach out if something appropriate becomes available, or you would like to speak to me more about my profile.

Thomas Bateman

Cover letter header

While the text of your speculative cover letter is likely best copied into the body of an email, you should still attach a formal cover letter. It may be sent to other people and stored on the employer’s ATS system.

There are many types of design for a cover letter header. As this is an unsolicited application, we would advise opting for something visually simple. You want the hiring manager to get straight into the detail of the letter rather than being distracted by intricate designs. You cannot be seen to be wasting their time or attention in any way.

In both cases, include your full name, email address and mobile number. These details should be prominent in the cover letter header. You don’t have to include your home address until you are at the job offer stage (data protection issues here). 

The ‘inside address’ of the employer should only be included if you want to be incredibly formal and it looks a little strange in a speculative cover letter. You have better things to do with your job search time.

Cover letter greeting and introduction

Finding out to whom a speculative cover letter should be addressed is one of the greatest challenges, but if you send it to a generic internal HR or recruitment email, you can be sure that it will be deleted. Individual hiring managers might read the cover letter. Generalist recruiters definitely won’t (they get hundreds of speculative applications every day).

Do your research, find out who your potential hiring manager is and send them an email. Address the letter and email ‘Dear Mr/Mrs/Ms Surname.’ No other greeting is acceptable — you have not met this person yet. Consider connecting with them on social media and maybe send them a DM to let them know that you have written to them.

The introduction of a speculative cover letter needs to do so much more heavy lifting than a normal cover letter. Those couple of lines should spell out your value in such a way that the hiring manager decides to interrupt their day and think about something entirely unexpected. ‘It is a little out of the blue, but could this person do a job for me?’

It takes time to work out exactly which problem you solve for them. The more specific your sales pitch, the greater the chances of getting that interview invite. Address their main pain point and leave them in no doubt that you are the person to solve it.

Check out the intro from our speculative cover letter example:

Cover letter middle part (body)

The middle part of a speculative cover letter should be like a normal cover letter, just with less stress on the fit with the prospective role. Share the accomplishments that you think will be most relevant to whatever you would like to do in the future and signpost why you would be a great recruit. Personality is still an important part of the letter, but it takes second place to showing that your experience fits.

Quantifying your case with figures is essential in any speculative cover letter. Lofty words are one thing, but a few impactful figures can really set a hiring manager’s pulse racing. Only include figures that can be directly attributed to your contribution — there may be some awkward interview conversations otherwise. Then jump into full-on sales mode by suggesting what you think you might be able to achieve with your new employer. Be as specific as possible. You need to give them something juicy to contemplate or they will get back to their day job.

A speculative cover letter gives you the chance to stand out with the language that you use. Start your bullets with unique action verbs. Use short and powerful sentences that hint at much more to come in the interview. Sprinkle the cover letter with hints of humility and hope whilst at the same time being firm in your conviction that you can do the job.

The middle part of this speculative cover letter shows the way forward:

How to close a speculative cover letter (conclusion and sign-off)

The closing of a speculative cover letter needs to end on one last solid argument to ask for a full CV and details of when you can have a chat. While normal cover letters will end with a hope of an interview, avoid such sentiment in this cover letter. Sell yourself until the very last word. Sometimes, you only get one chance. 

It might be a good idea to include a link to your LinkedIn profile at the close of a speculative cover letter. A CV might seem like the obvious next step, but with LinkedIn a hiring manager has the option of connecting with you or following you. If they do so, you have another chance to get in touch with them and advance your candidature.

If you do get a bite after a persuasive close, you then have the chance to send over another message with your CV and more details. A confident close that enquires about next steps should not be omitted. Back yourself. Hiring managers will come back for more.

Check out an example speculative cover letter conclusion:

Basic mistakes in a speculative cover letter (and how to avoid them)

The speculative cover letter will be carefully analysed for any sign of weakness. The smallest mistake might call into question to quality of the application, so be careful to check for the following:

• Spelling and grammar mistakes: How you write your speculative cover letter will be judged. Use an online grammar checker to pick up on any errors and ask a friend to proofread the letter to make sure that it sounds like you.
• Keep the look professional. Choose a cover letter template that is neutral and does not detract from your message. While the speculative cover letter will likely initially be read in an email, don’t go overboard with the design of the cover letter.
• Don’t be too presumptuous: It is all too easy to hint that the employer should offer you an opportunity. There are countless reasons why that might not be the case. Write the letter with a hopeful and optimistic tone — but don’t come across as arrogant.

Let’s be honest, any hiring manager will start off feeling slightly resentful that they are spending their time on this unexpected task, so don’t give them any reason to feel more disgruntled. If your content is compelling, they will soon be on your side. Any mistakes in a speculative cover letter will make their journey towards this conclusion a little tougher.

Key takeaways

• Don’t stop selling your story — right up to the final word. You only get one shot.
• Share how you will fit in with the employer culture (not a specific job).
• Paint a picture of a future with you contributing standout value.
• Be hopeful. Give them an option to connect if there is no current opening.

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Speculative Cover Letter

Once you have identified the company or person who you are going to target, you will need to send a copy of a targeted CV and cover letter written for a speculative approach.

The cover letter should be set out formally and include company address, date, your contact details, etc., and should be no longer than one side of A4.

What to consider and include:

• A named contact to start your letter is ideal, but can be hard to source. "Dear recruiter/recruiting team" will suffice.
• Mention how you researched their company, referencing LinkedIn conversations, careers fairs, alumni events.
• Mention why you are interested in them / their work (your motivation)
• What types of opportunities that you are interested in?
• What can you offer, skills, knowledge, experience?
• When are you available?
• The letter should be concise, persuasive and eye catching.
• Ensure that you proof read. If possible, get someone else to proof read it, checking for grammar, punctuation, etc.
• End well, If you started your letter writing to a named person, you should finish "Yours sincerely". Otherwise is should end "Yours faithfully".
• Don't skip the evidence. Just stating you’ve got the required skills will not be convincing. Provide context for where you developed your skills, which leads to credibility.
• Don't make it too generic or vague.
• Don't waffle! Going off on tangents can distract and frankly put the employer off. So, think about what is relevant to the company and in particular, the type of opportunity that you are seeking.
• Use active language to describe your experience

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Speculative application: Secure your dream job

Have you heard of something called an “invisible” or “hidden” job market? No? Then you should look into it because it is the job market you are addressing with a speculative application (also called unsolicited application).  

A speculative application can raise a recruitment need in a company or organisation whose HR planning is not yet definite. Even if it you need a bit of hope, a speculative application and ideal preparation gives you enormous opportunities as a specialist to open the door wide to a job interview .  

What is a speculative application?

• What must be included in a speculative application?
• Speculative application: Advantages and disadvantages of a speculative application
• Preparation and research of a speculative application
• Template for a speculative application: Three variants for you

Introduction to a speculative application: Establish a catchy connection in your opening sentence

• Cover letter for a speculative application: Reinforce this in the main section with knowledge and ability

Conclusion for a speculative application: Be self-confident and optimistic when getting to the point

Which companies are worth sending speculative applications to? Basically all those with positive growth prospects. Publications about new company sites or new project orders are good indicators for this development. Use a speculative application to refer to this information and link it to your own motivation, interests and competencies.  

You will be particularly successful if the company invites speculative applications on its own website. If a company is experiencing economic difficulties, it makes little sense to send a speculative application as they will most likely not be hiring at the moment. This means that smart, diligent research is essential for a successful speculative application and to avoid wasted time and effort.

A speculative application is an application that is not aimed at a specific job offer. So, although there is no vacancy, you can still use your application to refer to a specific position in the company and create a requirements profile matching your competencies.

THE 1X1 OF A SUCCESSFUL SPECULATIVE APPLICATION

AUTHENTICITY

INDIVIDUAL APPROACH

NAMING USPs

WHAT MUST BE INCLUDED IN A SPECULATIVE APPLICATION?

In terms of structure and individual components, a speculative application is very similar to a standard application. A speculative application should also include at least a cover letter and your CV. Making contact beforehand can clarify whether your preferred next employer expects letters of recommendation, references or even a motivational letter or cover sheet from you.

Therefore, it is advisable to contact the company before you swing into action and compile your application documents. It will help your contact remember you and draw a connection between you and your speculative application. And you know exactly which documents are required in the application folder or digital application.

SPECULATIVE APPLICATION: ADVANTAGES AND DISADVANTAGES

The chances of landing your dream job with a speculative application are good—for the following reasons:

You are not competing with other applicants for an advertised position.

Apart from self-initiative, you are showing a lot of commitment, ambition and also self-confidence: character traits that can benefit any employer.

Since you are creating a fictional profile for a hidden position, you need to clearly highlight your skills and abilities. All companies will remember that. In addition, you have the opportunity of potentially defining your future position.

With a speculative application, you can give free reign to your creativity—in terms of layout and content. Show creativity and stand out from the crowd.

In all probability, you will be added to the company’s pool of a applicants.

Even if the advantages seem overwhelming at first, you should also consider the disadvantages of a speculative application.

You are entering unknown territory. You can only assume the kinds of skills required, but you cannot know for sure.

To find out more details, you need to do preparatory work, do a lot of research —and invest time.

Some companies are currently not looking for people, so a lack of job advertisements means you have little to go on when it comes to composing your speculative application.

Likewise, some companies reject speculative applications on principle. This is yet another reason why you should contact someone and ask them for details.

SPECULATIVE APPLICATION: PREPARATION AND RESEARCH

Naturally, align your speculative application to the contact you were previously in touch with by phone or in writing.

Apart from establishing a general interest in speculative applications, also ask about the required documents. Certificates, letters of recommendation or work samples are always valuable and informative documents because they accurately describe your field of activity and assess your accomplishments. For some employers, however, a short application is sufficient.

Don't forget the application photo, which is an important part of your documents. Choose a professional and up-to-date photo that presents you in a positive and competent light. Make sure that the photo matches the industry you are applying for. In some countries and industries, application photos are no longer common, so find out in advance whether a photo is appropriate in your case. If you are unsure, you can also ask directly during a telephone call.

Try to derive as many details and requirements as possible for your speculative application from the information received. Use this as a basis to tailor your documents to your preferred next employer so the company feels it is individually addressed and you can impress with your detailed knowledge. This will boost your chances of being invited to a first interview.

Try answering the following questions for yourself to perfectly tailor your speculative application to the company:

What values does the company represent? What is the company philosophy?

In which sector does the company operate? What sets the company apart?

What products and services are offered? Do they have a USP?

What current (economic) news is there about the company? Is it expanding into other countries?

Are there gaps in the company’s skill set? Can you close these with your expertise?

What qualifications are present in the company? Which department can your job profile be allocated to?

To answer these questions, you should not only use the company website but also career networks such as Xing or LinkedIn. After all, employees and companies are more likely to share information there than on other social media platforms.

TEMPLATE FOR A SPECULATIVE APPLICATION: THREE VARIANTS FOR YOU

Your comprehensive research has provided you with all the information for writing a meaningful cover letter for your speculative application that will attract attention. Often, these data and details help you to gauge even better whether the company really is a good fit for you—and vice versa.

Since there are so many different prerequisites and backgrounds, it is almost impossible to provide a sample for a speculative application. Nevertheless, we want to give you specific tips on how to structure a cover letter for your speculative application that will inspire your contacts.

Very important! No one in an HR department is waiting for a formalised, dull speculative application. You need to impress with authenticity as well as creativity. Show your rough edges, get to the point of why the company really needs your personality together with your skills and experience. A bog-standard application will land wide of the mark but fresh, original wording with an edge will spark interest.

After addressing your contact, use the first sentence to make your mark. An unusual introduction will encourage the recipient to read on.

Try this (Example):

“Dear Ms Miller,

2022 will change your company. Your new product will come to market, your company will radiate into new international marketplaces and your team will need valid data to shine a light on its success. Even if your marketing team has already taken on national challenges, international product relaunches are a completely different ball game. I can name four things that I have successfully implemented that will also support your relaunch: …”

Start mentioning your knowledge and professional experience in the introduction, focus on your strengths and point out gaps in competencies and staff coverage. Finding an original word play or metaphor for that will give you every chance of attracting attention with the cover letter of your speculative application.

Cover letter for a speculative application: In the main section, impress with knowledge and ability

Following the introduction in the cover letter of your speculative application, you now need to advertise your own competencies and qualifications. As you would in a cover letter for a standard application, try not to squeeze your CV into this main section. Explain briefly and succinctly how the company will benefit from your expertise, how you will drive your preferred next employer forwards and what goals you want to achieve in the process.  Clearly state what sets you apart, what soft skills you possess and why you of all people are the perfect fit for the team. Also explain the specific enthusiasm you have for a field of activity and evidence your inner drive. This is the only way for you ensure that your contact can see your motivation and passion. 

In the conclusion, mention your earliest possible starting date. You can also self-confidently point to your goal and illustrate the value that collaborating with you would bring the company.

At the end, thank your contact for the time they have invested and optimistically express that you are looking forward to meeting them. Don’t use the conditional in your finishing phrases but instead, look to the future with anticipation and full of confidence as in our example.

“I’ll be happy to be at your disposal full of energy, highly motivated and in keeping with my 3-month period of notice after 1 October. Please treat my speculative application confidentially. Thank you for considering my application documents and I looking forward to accepting an invitation to meet you in person.”

Do you need rework your application documents? See our Download section for CV templates, information about application photographs and check-lists for successful cover letters!

With a speculative application, it is particularly important to be precise and targeted. A common mistake is not personalizing the application enough: avoid generic cover letters and tailor each document to the company in question. It is equally important not to focus too much on general skills , but to highlight specific knowledge and experience that could be of particular interest to the company. Also avoid including too much information.

Your application should be compact, precise and focused on the essentials. Finally, make sure your documents are error-free and professional - spelling mistakes and an unkempt layout can significantly reduce your chances.

Conclusion: Use your speculative application to draw attention to yourself.

As mentioned above, extensive and detailed research is half the battle to ensure that your speculative application hits the mark. This research will also help you in the future to watch out for nuances and choose which companies are a good fit for your personality and which ones aren’t.

What is important here is being authentic. Understand where your strengths and weaknesses lie and showcase your abilities, knowledge and personality in a realistic light. This is the only way for you to come across as authentic and to communicate with your preferred next employer in a relaxed and ambitious manner.

Identifying strengths and weaknesses

The question about your special skills and deficits is popular with HR managers. We will show you how to use a SWOT analysis to perfectly prepare for it.

Update your CV regularly

An up-to-date CV is the heart of any application. But how often should you update it? We can tell you that.

Get the best out of it

Negotiating is an art that can be learned. Our tips will help you not to undersell yourself and to secure your expected salary.

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