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2.2 Research Methods

Learning objectives.

By the end of this section, you should be able to:

• Recall the six Steps of the Scientific Method
• Differentiate between six kinds of research methods: surveys, interviews, field research, participant observations, ethnographies, and secondary data analysis.
• Explain the appropriateness of specific research approaches for specific topics.

Sociologists examine the social world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study and ultimately collect data. Planning the research design is a key step in any sociological study. Sociologists generally choose from widely used methods of social investigation: primary sourced data collection such as surveys, interviews, field research, participant observations, ethnographies, and secondary data analysis. Every research method comes with plusses and minuses, and the topic of study and the theoretical paradigm a sociologist uses to think about society, strongly influences which method (or sometimes methods) are put into use. When you are conducting research think about the best way to gather or obtain data about your topic. Think of yourself as an architect. An architect needs a blueprint to build a house, as a sociologist your blueprint is your research design including your research methods.

When entering a particular social environment, a researcher must be careful. There are times when a sociologist will remain anonymous and times when their presence as a researcher is known to participants. There are times when sociologists will conduct interviews or times when they will simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden neighborhood at midnight, calling out, “Any people engaging in criminal activity around?”

Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten classrooms, or Klan meetings and unobtrusively observe behaviors or attract attention. In situations like these, other methods are needed. Researchers choose methods that best suit their research topics, protect research participants or subjects, and that fit with their overall approaches to research.

As a research method, surveys collect data from subjects who respond to a series of questions about behaviors and opinions, often in the form of a questionnaire or an interview. The survey is one of the most widely used sociological research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

Figure 2.3 Questionnaires are a common research method. (Credit: CDC Global/flickr)

At some point, most people in the United States respond to some type of survey. The 2020 U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Since 1790, the United States has conducted a survey consisting of six questions to collect demographic data about its residents. Today, the Census consists of 12 questions and is received by residents in the United States and five territories.

Not all surveys are considered sociological research, however.  Many surveys we commonly encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. For example, the Nielsen Ratings determine the popularity of television programming through scientific market research. However, polls conducted by television programs such as American Idol, or Squid Games: The Challenge, cannot be generalized, because they are administered to a population that does not represent all television consumption, only to a specific show’s audience. You might receive similar polls through your cell phones or emails, from grocery stores, restaurants, and retail stores. They often provide incentives for completing their surveys.

Figure 2.4 Real-time surveys are common in classrooms, live-audience events, and even popular media. Twitter polls have often replaced physical devices such as the one pictured. (Credit: Sam Howzit/flickr)

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people behave in social situations, they are a great method for discovering how people feel, think, and act—or at least how they say they feel, think, and act. Surveys can track preferences for presidential candidates or report individual behaviors (such as sleeping, driving, or texting habits) or information such as employment status, income, and educational levels.

A survey targets a specific population–people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample– a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. As a result, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the survey upfront (i.e., informed consen t). If they agree to participate, researchers thank the subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information.

A common instrument is a questionnaire . Subjects often answer a series of closed-ended questions . The researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. This kind of questionnaire collects quantitative data —data in numerical form that can be counted and statistically analyzed. Just count up the number of “yes” and “no” responses or correct answers, and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or checkbox options. These types of inquiries use open-ended questions that require short essay responses. Participants willing to take the time to write those answers might convey personal religious beliefs, political views, goals, or experiences. The answers are subjective and vary from person to person. How do you plan to use your college education?

Some topics that investigate internal processes, such as feelings of sadness, are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of personal explanation is qualitative data —conveyed through words. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of in-depth material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is another commonly used research method. Unlike surveys, during interviews, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as “How does society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. The researcher will also benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Interviewers collect both quantitative and qualitative data. For example, a researcher interviewing people who are incarcerated might receive quantitative data, such as demographics – race, age, sexuality, and gender–that can be analyzed statistically. In doing so, in addition to the rich data derived from interviews, the researcher might discover that 20 percent of incarcerated people are above the age of 50. This is then analyzed alongside the qualitative data the researcher collects from incarcerated people, such as what ages of incarcerated people take advantage of educational opportunities during their sentences and other explanatory information to understand the differences and why.

The survey can be carried out online, over the phone, by mail, or face-to-face. When researchers collect data outside a laboratory, library, or workplace setting, they are conducting field research, which is our next topic.

Field Research

The work of sociology rarely happens in limited, confined spaces. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In fieldwork, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, an airport, a mall, or a beach resort.

Figure 2.5 Sociological researchers travel across countries and cultures to interact with and observe subjects in their natural environments. (Credit: IMLS Digital Collections and Content/flickr)

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviors and practices in a given setting. Fieldwork is optimal for observing how people behave. It seeks to understand why they behave that way. However, researchers may struggle to narrow down cause and effect when there are so many variables floating around in a natural environment. While field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables. Indeed, much of the data gathered in sociology does not identify a cause and effect but a correlation .

Sociology in the Real World

Beyoncé and Lady Gaga as Sociological Subjects

Figure 2.6 Researchers have used surveys and participant observations to accumulate data on Lady Gaga and Beyonce as multifaceted performers. (Credit a: John Robert Chartlon/flickr, b: Kristopher Harris/flickr.)

Sociologists have studied Lady Gaga and Beyoncé and their impact on music, movies, social media, fan participation, and social equality. Researchers have used several research methods including secondary analysis, participant observation, and surveys from concert participants.

In their study, Click, Lee & Holiday (2013) interviewed 45 Lady Gaga fans who utilized social media to communicate with the artist. These fans viewed Lady Gaga as a mirror of themselves and a source of inspiration. Like her, they embrace not being a part of mainstream culture. Many of Lady Gaga’s fans are members of the LGBTQ community. They see the “song “Born This Way” as a rallying cry and answer her calls for “Paws Up” with a physical expression of solidarity—outstretched arms and fingers bent and curled to resemble monster claws” (Click, Lee & Holiday 2013).

Sascha Buchanan (2019) made use of participant observation to study the relationship between two fan groups, that of Beyoncé and that of Rihanna. She observed award shows sponsored by iHeartRadio, MTV EMA, and BET that pit one group against another as they competed for Best Fan Army, Biggest Fans, and FANdemonium. Buchanan argues that the media thus sustains a myth of rivalry between the two most commercially successful Black women vocal artists.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some story details and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a writer, or a sociologist, will go to uncover material.

Rothman conducted a form of study called participant observation , a research method where researchers join people and participate in a group’s routine activities to observe them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. A researcher might work as a waitress in a diner, experience houselessness for several weeks, or hang out and ride along with firefighters during their shifts. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

Figure 2.7 Is she a working waitress or a sociologist conducting a study using participant observation? A field researcher may take a job or take other steps to get firsthand knowledge of their subjects. (Credit: Gareth Williams/flickr.)

At the beginning of a field study, researchers might have a question, such as, “What really goes on in the kitchen of the most popular diner on campus?”  Or, “What is it like to be houseless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open-minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in analyzing data and generating results.

In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised the purpose of their study.  This is the power of the interpretive framework, which in turn shaped the outcome of their published results, Middletown: A Study in Modern American Culture  (Lynd & Lynd, 1929).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. However, some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behavior. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role-playing, making contacts, networking, or applying for a job.

Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the results are often descriptive or interpretive. The researcher might present findings in an article or book and describe what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich (2001) conducted for her book, Nickel and Dimed . One day over lunch with her editor, Ehrenreich mentioned an idea: “How can people exist on minimum-wage work? How do low-income workers get by?” She wondered if someone should do a study. To her surprise, her editor responded, “Why don’t you do it?”

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who did not have, for the most part, higher educational degrees and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working-class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

The book she wrote upon her return to her real life as a well-paid writer, is widely read and used in many college classrooms today.

Figure 2.8 Field research happens in real locations. What type of environment do work spaces foster? What would a sociologist discover after blending in? (Credit: Lyncconf Games/flickr)

Ethnography.

Ethnography is the immersion of the researcher in the natural setting of an entire social community to observe and experience their everyday life and culture. The heart of an ethnographic study focuses on how subjects view their social standing and how they understand themselves in relation to a socio-cultural group.  As such, ethnography is the primary method used by anthropologists but is equally used by qualitative sociologists.

An ethnographic study might observe, for example, a small U.S. fishing town, a Native reservation, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record data, and collate the material into results.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith (1990), institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male-dominated societies, social institutions, and power structures. Smith’s work even challenged sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from the male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their dominant positions (Social Sciences and Humanities Research Council of Canada n.d.). Smith’s three major works explored what she called “the conceptual practices of power” and are still considered seminal works in feminist theory and ethnography today (Fensternmaker n.d.).

Secondary Data Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data analysis . Secondary data does not result from firsthand research collected from primary sources but rather from the completed work of other researchers or data collected by an agency or organization. Sociologists might study works written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, magazines, or organizational data from any period in history.

Using available information not only saves time and money but also adds depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention.  Secondary data analysis is not to be confused with a literature review, however.  As learned in the previous section (2.1), a literature review is a step in the scientific method where the researcher attempts to best understand how other researchers have studied a research topic or the conclusions they have drawn in already completed research studies on the same topic.  Secondary data analysis is how researchers analyze data that already exists in unique ways.  Take, for example, the Census. While data from the Census already exists, sociologists can analyze it secondarily by asking sociological questions about the data.  The Census alone allows us to understand the racial demographics of the United States but coupled with other social factors, we can ask what percentages of racial demographics are more likely to obtain a college degree to help us understand resources that are accessible by different groups.  Or, sociologists could even study how women were encouraged to act and behave in the 1960s, by systematically analyzing movies, television shows, magazines, and situation comedies from that period. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or social media.

One of the advantages of secondary data like old movies or Census data is that it is nonreactive research (or unobtrusive research), meaning that it does not involve direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct contact with people, using previously published data and other secondary sources of data does not require entering a population and the investment and risks inherent in that research process.

Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do some legwork to track them down and gain access to records. To guide the search through a vast library of materials and avoid wasting time reading unrelated sources, sociologists employ content analysis , applying a systematic approach to record and value information gleaned from secondary data as they relate to the study at hand.

Also, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not survey the topic from the precise angle the researcher seeks. For example, the average salaries paid to professors at a public school are publicly accessible. However, these figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they’ve been teaching.

When conducting content analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, when Robert S. Lynd and Helen Merrell Lynd gathered research in the 1920s, attitudes and cultural norms were vastly different than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal insights about small U.S. communities. Today, it is an illustration of 1920s attitudes and values.

Introduction to Sociology Copyright © by OpenStax is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Sociology Research Areas

The department has a long-standing tradition of engaging and valuing theoretically driven empirical research. This approach to sociology uses sophisticated theoretical reasoning and rigorous methodological tools, many of which are developed by Cornell faculty, to answer fundamental questions about the social world, how it is organized and how it is changing.

In addition to the research areas below, the department also hosts several unique research hubs and institutes on campus. These include:

Center for the Study of Inequality

Center for the Study of Economy and Society

Social Dynamics Lab

Community and Urban Sociology

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Computational Social Science

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Economy and Society

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Inequality and Social Stratification

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Methodology

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Organizations, Work and Occupations

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Policy Analysis

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Political Sociology and Social Movements

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Race, Ethnicity and Immigration

Read more about Race, Ethnicity and Immigration

Science, Technology and Medicine

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Social Demography

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Social Networks

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Social Psychology

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Sociology of Education

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Sociology of Family

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Sociology of Health and Illness

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2.3 Research Design in Sociology

Learning objective.

• List the major advantages and disadvantages of surveys, experiments, and observational studies.

We now turn to the major methods that sociologists use to gather the information they analyze in their research. Table 2.2 “Major Sociological Research Methods” summarizes the advantages and disadvantages of each method.

Table 2.2 Major Sociological Research Methods

Types of Sociological Research

The survey is the most common method by which sociologists gather their data. The Gallup Poll is perhaps the best-known example of a survey and, like all surveys, gathers its data with the help of a questionnaire that is given to a group of respondents. The Gallup Poll is an example of a survey conducted by a private organization, but it typically includes only a small range of variables. It thus provides a good starting point for research but usually does not include enough variables for a full-fledged sociological study. Sociologists often do their own surveys, as does the government and many organizations in addition to Gallup.

The survey is the most common research design in sociological research. Respondents either fill out questionnaires themselves or provide verbal answers to interviewers asking them the questions.

The Bees – Surveys to compile – CC BY-NC 2.0.

The General Social Survey, described earlier, is an example of a face-to-face survey, in which interviewers meet with respondents to ask them questions. This type of survey can yield a lot of information, because interviewers typically will spend at least an hour asking their questions, and a high response rate (the percentage of all people in the sample who agree to be interviewed), which is important to be able to generalize the survey’s results to the entire population. On the downside, this type of survey can be very expensive and time-consuming to conduct.

Because of these drawbacks, sociologists and other researchers have turned to telephone surveys. Most Gallup Polls are conducted over the telephone. Computers do random-digit dialing, which results in a random sample of all telephone numbers being selected. Although the response rate and the number of questions asked are both lower than in face-to-face surveys (people can just hang up the phone at the outset or let their answering machine take the call), the ease and low expense of telephone surveys are making them increasingly popular.

Mailed surveys, done by mailing questionnaires to respondents, are still used, but not as often as before. Compared with face-to-face surveys, mailed questionnaires are less expensive and time consuming but have lower response rates, because many people simply throw out the questionnaire along with other junk mail.

Whereas mailed surveys are becoming less popular, surveys done over the Internet are becoming more popular, as they can reach many people at very low expense. A major problem with Web surveys is that their results cannot necessarily be generalized to the entire population, because not everyone has access to the Internet.

Experiments

Experiments are the primary form of research in the natural and physical sciences, but in the social sciences they are for the most part found only in psychology. Some sociologists still use experiments, however, and they remain a powerful tool of social research.

The major advantage of experiments is that the researcher can be fairly sure of a cause-and-effect relationship because of the way the experiment is set up. Although many different experimental designs exist, the typical experiment consists of an experimental group and a control group , with subjects randomly assigned to either group. The researcher makes a change to the experimental group that is not made to the control group. If the two groups differ later in some variable, then it is safe to say that the condition to which the experimental group was subjected was responsible for the difference that resulted.

Experiments are very common in the natural and physical sciences and in sociology. A major advantage of experiments is that they are very useful for establishing cause-and-effect-relationships.

biologycorner – Science Experiment – CC BY-NC 2.0.

Most experiments take place in the laboratory, which for psychologists may be a room with a one-way mirror, but some experiments occur in “the field,” or in a natural setting. In Minneapolis, Minnesota, in the early 1980s, sociologists were involved in a much-discussed field experiment sponsored by the federal government. The researchers wanted to see whether arresting men for domestic violence made it less likely that they would commit such violence again. To test this hypothesis, the researchers had police do one of the following after arriving at the scene of a domestic dispute: they either arrested the suspect, separated him from his wife or partner for several hours, or warned him to stop but did not arrest or separate him. The researchers then determined the percentage of men in each group who committed repeated domestic violence during the next 6 months and found that those who were arrested had the lowest rate of recidivism, or repeat offending (Sherman & Berk, 1984). This finding led many jurisdictions across the United States to adopt a policy of mandatory arrest for domestic violence suspects. However, replications of the Minneapolis experiment in other cities found that arrest sometimes reduced recidivism for domestic violence but also sometimes increased it, depending on which city was being studied and on certain characteristics of the suspects, including whether they were employed at the time of their arrest (Sherman, 1992).

As the Minneapolis study suggests, perhaps the most important problem with experiments is that their results are not generalizable beyond the specific subjects studied. The subjects in most psychology experiments, for example, are college students, who are not typical of average Americans: they are younger, more educated, and more likely to be middle class. Despite this problem, experiments in psychology and other social sciences have given us very valuable insights into the sources of attitudes and behavior.

Observational Studies and Intensive Interviewing

Observational research, also called field research, is a staple of sociology. Sociologists have long gone into the field to observe people and social settings, and the result has been many rich descriptions and analyses of behavior in juvenile gangs, bars, urban street corners, and even whole communities.

Observational studies consist of both participant observation and nonparticipant observation . Their names describe how they differ. In participant observation, the researcher is part of the group that she or he is studying. The researcher thus spends time with the group and might even live with them for a while. Several classical sociological studies of this type exist, many of them involving people in urban neighborhoods (Liebow, 1967, 1993; Whyte, 1943). Participant researchers must try not to let their presence influence the attitudes or behavior of the people they are observing. In nonparticipant observation, the researcher observes a group of people but does not otherwise interact with them. If you went to your local shopping mall to observe, say, whether people walking with children looked happier than people without children, you would be engaging in nonparticipant observation.

A related type of research design is intensive interviewing . Here a researcher does not necessarily observe a group of people in their natural setting but rather sits down with them individually and interviews them at great length, often for one or two hours or even longer. The researcher typically records the interview and later transcribes it for analysis. The advantages and disadvantages of intensive interviewing are similar to those for observational studies: intensive interviewing provides much information about the subjects being interviewed, but the results of such interviewing cannot necessarily be generalized beyond the subjects.

A classic example of field research is Kai T. Erikson’s Everything in Its Path (1976), a study of the loss of community bonds in the aftermath of a flood in a West Virginia mining community, Buffalo Creek. The flood occurred when an artificial dam composed of mine waste gave way after days of torrential rain. The local mining company had allowed the dam to build up in violation of federal law. When it broke, 132 million gallons of water broke through and destroyed several thousand homes in seconds while killing 125 people. Some 2,500 other people were rendered instantly homeless. Erikson was called in by the lawyers representing the survivors to document the sociological effects of their loss of community, and the book he wrote remains a moving account of how the destruction of the Buffalo Creek way of life profoundly affected the daily lives of its residents.

Intensive interviewing can yield in-depth information about the subjects who are interviewed, but the results of this research design cannot necessarily be generalized beyond these subjects.

Fellowship of the Rich – Interview – CC BY-NC-ND 2.0.

Similar to experiments, observational studies cannot automatically be generalized to other settings or members of the population. But in many ways they provide a richer account of people’s lives than surveys do, and they remain an important method of sociological research.

Existing Data

Sometimes sociologists do not gather their own data but instead analyze existing data that someone else has gathered. The U.S. Census Bureau, for example, gathers data on all kinds of areas relevant to the lives of Americans, and many sociologists analyze census data on such topics as poverty, employment, and illness. Sociologists interested in crime and the legal system may analyze data from court records, while medical sociologists often analyze data from patient records at hospitals. Analysis of existing data such as these is called secondary data analysis . Its advantage to sociologists is that someone else has already spent the time and money to gather the data. A disadvantage is that the data set being analyzed may not contain data on all the variables in which a sociologist may be interested or may contain data on variables that are not measured in ways the sociologist might prefer.

Nonprofit organizations often analyze existing data, usually gathered by government agencies, to get a better understanding of the social issue with which an organization is most concerned. They then use their analysis to help devise effective social policies and strategies for dealing with the issue. The “Learning From Other Societies” box discusses a nonprofit organization in Canada that analyzes existing data for this purpose.

Learning From Other Societies

Social Research and Social Policy in Canada

In several nations beyond the United States, nonprofit organizations often use social science research, including sociological research, to develop and evaluate various social reform strategies and social policies. Canada is one of these nations. Information on Canadian social research organizations can be found at http://www.canadiansocialresearch.net/index.htm .

The Canadian Research Institute for Social Policy (CRISP) at the University of New Brunswick is one of these organizations. According to its Web site ( http://www.unb.ca/crisp/index.php ), CRISP is “dedicated to conducting policy research aimed at improving the education and care of Canadian children and youth…and supporting low-income countries in their efforts to build research capacity in child development.” To do this, CRISP analyzes data from large data sets, such as the Canadian National Longitudinal Survey of Children and Youth, and it also evaluates policy efforts at the local, national, and international levels.

A major concern of CRISP has been developmental problems in low-income children and teens. These problems are the focus of a CRISP project called Raising and Leveling the Bar: A Collaborative Research Initiative on Children’s Learning, Behavioral, and Health Outcomes. This project at the time of this writing involved a team of five senior researchers and almost two dozen younger scholars. CRISP notes that Canada may have the most complete data on child development in the world but that much more research with these data needs to be performed to help inform public policy in the area of child development. CRISP’s project aims to use these data to help achieve the following goals, as listed on its Web site: (a) safeguard the healthy development of infants, (b) strengthen early childhood education, (c) improve schools and local communities, (d) reduce socioeconomic segregation and the effects of poverty, and (e) create a family enabling society ( http://www.unb.ca/crisp/rlb.html ). This project has written many policy briefs, journal articles, and popular press articles to educate varied audiences about what the data on children’s development suggest for child policy in Canada.

Key Takeaways

• The major types of sociological research include surveys, experiments, observational studies, and the use of existing data.
• Surveys are very common and allow for the gathering of much information on respondents that is relatively superficial. The results of surveys that use random samples can be generalized to the population that the sample represents.
• Observational studies are also very common and enable in-depth knowledge of a small group of people. Because the samples of these studies are not random, the results cannot necessarily be generalized to a population.
• Experiments are much less common in sociology than in psychology. When field experiments are conducted in sociology, they can yield valuable information because of their experimental design.

For Your Review

• Write a brief essay in which you outline the various kinds of surveys and discuss the advantages and disadvantages of each type.
• Suppose you wanted to study whether gender affects happiness. Write a brief essay that describes how you would do this either with a survey or with an observational study.

Erikson, K. T. (1976). Everything in its path: Destruction of community in the Buffalo Creek flood . New York, NY: Simon and Schuster.

Liebow, E. (1967). Tally’s corner . Boston, MA: Little, Brown.

Liebow, E. (1993). Tell them who I am: The lives of homeless women . New York, NY: Free Press.

Sherman, L W. (1992). Policing domestic violence: Experiments and dilemmas . New York, NY: Free Press.

Sherman, L. W., & Berk, R. A. (1984). The specific deterrent effects of arrest for domestic assault. American Sociological Review, 49 , 261–272.

Whyte, W. F. (1943). Street corner society: The social structure of an Italian slum . Chicago, IL: University of Chicago Press.

Sociology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Learning Objectives

• Define and describe the scientific method
• Explain how the scientific method is used in sociological research
• Understand the function and importance of an interpretive framework
• Define what reliability and validity mean in a research study

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened family members, and education patterns that have aided structural changes in classrooms.

The crime during a full moon discussion put forth a few loosely stated opinions. If the human behaviors around those claims were tested systematically, a police officer, for example, could write a report and offer the findings to sociologists and the world in general. The new perspective could help people understand themselves and their neighbors and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the sociologist forms the question, he or she proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, or knowledge of trends and attitudes. No matter what research approach they use, researchers want to maximize the study’s reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group. Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. Returning to the crime rate during a full moon topic, reliability of a study would reflect how well the resulting experience represents the average adult crime rate during a full moon. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adult criminal behaviors during a full moon should address that issue and not veer into other age groups’ crimes, for example.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This doesn’t mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963).

Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study. Sociologists do not rule out any topic, but would strive to frame these questions in better research terms.

That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition , that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner.

The operational definition must be valid, appropriate, and meaningful. And it must be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviors could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about child-rearing, vanity, obsessive-compulsive behaviors, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates researchers and helps refine and improve studies’ designs.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. In sociology, the hypothesis will often predict how one form of human behavior influences another. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed.

For example, in a basic study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

As the table shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough; their prospective relationship must be part of the hypothesis.

Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis aren’t welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study and drawing conclusions. These research methods are discussed below.

Interpretive Framework

While many sociologists rely on the scientific method as a research approach, others operate from an interpretive framework . While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework , sometimes referred to as an interpretive perspective, seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects. This type of researcher also learns as he or she proceeds and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than employing the scientific method.

Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

Section Quiz

A measurement is considered ______­ if it actually measures what it is intended to measure, according to the topic of the study.

• sociological
• quantitative

Sociological studies test relationships in which change in one ______ causes change in another.

• test subject
• operational definition

In a study, a group of ten-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

• The doughnuts
• The duration of a week
• The weight gained

Which statement provides the best operational definition of “childhood obesity”?

• Children who eat unhealthy foods and spend too much time watching television and playing video games
• A distressing trend that can lead to health issues including type 2 diabetes and heart disease
• Body weight at least 20 percent higher than a healthy weight for a child of that height
• The tendency of children today to weigh more than children of earlier generations

Short Answer

Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

Further Research

For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstax.org/l/Method-in-Sociology

Arkowitz, Hal, and Scott O. Lilienfeld. 2009. “Lunacy and the Full Moon: Does a full moon really trigger strange behavior?” Scientific American. Retrieved October 20, 2014 ( http://www.scientificamerican.com/article/lunacy-and-the-full-moon ).

Berger, Peter L. 1963. Invitation to Sociology: A Humanistic Perspective . New York: Anchor Books.

Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

“Scientific Method Lab,” the University of Utah, http://aspire.cosmic-ray.org/labs/scientific_method/sci_method_main.html .

Introduction to Sociology Copyright © 2012 by OSCRiceUniversity is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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15 Major Sociological Studies and Publications

From Research to Theory to Political Declarations

• Key Concepts
• Major Sociologists
• News & Issues
• Research, Samples, and Statistics
• Recommended Reading
• Archaeology

The following titles are considered extremely influential and are widely taught. From theoretical works to case studies and research experiments to political treatises, read on to discover some of the major sociological works that have helped define and shape the fields of sociology and the social sciences.

'The Protestant Ethic and the Spirit of Capitalism'

Considered a seminal text in both economic sociology and sociology in general, German sociologist/economist Max Weber  wrote "The Protestant Ethic and the Spirit of Capitalism" between 1904 and 1905. (The work was translated into English in 1930.) In it, Weber examines the ways in which Protestant values and early capitalism intersected to foster the particular style of capitalism that's since become synonymous with the cultural identity of the United States.

The Asch Conformity Experiments

The Asch Conformity Experiments (also known as the Asch Paradigm) conducted by Solomon Asch in the 1950s demonstrated the power of conformity in groups and showed that even simple objective facts cannot withstand the distorting pressure of group influence.

'The Communist Manifesto'

" The Communist Manifesto " written by Karl Marx and Friedrich Engels in 1848 has since been recognized as one of the world’s most influential political texts. In it, Marx and Engels present an analytical approach to class struggle and the problems of capitalism, along with theories about the nature of society and politics.

'Suicide: A Study in Sociology'

French sociologist Émile Durkheim published "Suicide: A Study in Sociology" in 1897. This groundbreaking work in the field of sociology details a case study in which Durkheim illustrates how social factors affect the suicide rate. The book and study served as an early prototype for what a sociological monograph should look like.

'The Presentation of Self in Everyday Life'

"The Presentation of Self in Everyday Life" by sociologist Erving Goffman (published in 1959) uses the metaphor of theater and stage acting to demonstrate the subtle nuances of human action and social interaction and how they shape everyday life.

'The McDonaldization of Society'

First published in 2014, "The McDonaldization of Society" is a more recent work, but is considered influential nonetheless. In it, sociologist George Ritzer takes the central elements of Max Weber’s work and expands and updates them for the contemporary age, dissecting the principles behind the economic and cultural dominance of fast-food restaurants that's seeped into almost every aspect of our daily lives—much to our detriment.

'Democracy in America'

Alexis de Tocqueville's "Democracy in America" was published in two volumes, the first in 1835, and the second in 1840. Available in both English and the original French ("De La Démocratie en Amérique"), this pioneering text is considered one of the most comprehensive and insightful examinations of American culture ever written. Focusing on a variety of topics including religion, the press, money, class structure , racism , the role of government, and the judicial system, the issues it examines are just as relevant today as they were it was first published.

'The History of Sexuality'

"The History of Sexuality" is a three-volume series written between 1976 and 1984 by French sociologist  Michel Foucault whose main goal was to disprove the notion that Western society has repressed sexuality since the 17th century. Foucault raised important questions and presented provocative and lasting theories to counter those assertions.

'Nickel and Dimed: On Not Getting By In America'

Originally published in 2001, Barbara Ehrenreich's "Nickel and Dimed: On Not Getting By In America" is based on her ethnographic research on low-wage jobs. Inspired in part by conservative rhetoric surrounding welfare reform, Ehrenreich decided to immerse herself ​in the world of low-wage earning Americans to give readers and policymakers a better understanding of the realities regarding the day-to-day subsistence of working-class wage earners and their families living at or below the poverty line.

'The Division of Labor in Society'

"The Division of Labor in Society" was penned by Émile Durkheim in 1893. His first major published work, it's the one in which Durkheim introduces the concept of anomie  or the breakdown of the influence of social norms on individuals within a society.

'The Tipping Point'

In his 2000 book, "The Tipping Point," Malcolm Gladwell examines how small actions at the right time, in the right place, and with the right people can create a "tipping point" for anything from a product to an idea to a trend that can be adopted on a mass scale to become part of mainstream society.

'Stigma: Notes on the Management of Spoiled Identity'

Erving Goffman's "Stigma: Notes on the Management of Spoiled Identity" (published in 1963) centers on the concept of stigma and what it's is like to live as a stigmatized person. It's a look into the world of individuals who, regardless of how great or small the stigma they've experienced, are considered to be outside societal norms at least on some level.

'Savage Inequalities: Children in America's Schools'

First published in 1991, Jonathan Kozol's "Savage Inequalities: Children in America’s Schools" examines the American educational system and the inequalities that exist between poor inner-city schools and more affluent suburban schools. It's considered a must-read for anyone interested in socio-economic inequality or the sociology of education .

'The Culture of Fear'

"The Culture of Fear" ​was written in 1999 by Barry Glassner, a sociology professor at the University of Southern California. The book presents compelling evidence that attempts to explain why Americans are so engrossed with "fear of the wrong things." Glassner examines and exposes the people and organizations that manipulate Americans’ perceptions and profit from the often baseless anxieties they cultivate and encourage.

'The Social Transformation of American Medicine'

Published in 1982, Paul Starr's "The Social Transformation of American Medicine" focuses on medicine and healthcare in the United States. In it, Starr examines the evolution of the culture and practice of medicine in America from the colonial era through the last quarter of the 20th century.

Updated by Nicki Lisa Cole, Ph.D.

• All About Marxist Sociology
• The Sociology of Consumption
• Juergen Habermas
• Anthony Giddens: Biography of British Sociologist
• The Life and Work of Howard S. Becker
• Biography of Patricia Hill Collins, Esteemed Sociologist
• Conducting Case Study Research in Sociology
• 11 Black Scholars and Intellectuals Who Influenced Sociology
• Applied and Clinical Sociology
• Sociology of Health and Illness
• What Is Participant Observation Research?
• Sociologist Michel Foucault
• Who Was Sociologist Georg Simmel?
• A Brief Overview of Émile Durkheim and His Historic Role in Sociology
• Major Sociological Theories
• Definition of Intersectionality

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Chapter 2. Sociological Research

Learning objectives.

2.1. Approaches to Sociological Research

• Define and describe the scientific method
• Explain how the scientific method is used in sociological research
• Understand the difference between positivist and interpretive approaches to the scientific method in sociology
• Define what reliability and validity mean in a research study

2.2. Research Methods

• Differentiate between four kinds of research methods: surveys, experiments, field research, and secondary data and textual analysis
• Understand why different topics are better suited to different research approaches

2.3. Ethical Concerns

• Understand why ethical standards exist
• Demonstrate awareness of the Canadian Sociological Association’s Code of Ethics
• Define value neutrality
• Outline some of the issues of value neutrality in sociology

Introduction to Sociological Research

In the university cafeteria, you set your lunch tray down at a table, grab a chair, join a group of your classmates, and hear the start of two discussions. One person says, “It’s weird how Justin Bieber has 48 million followers on Twitter.” Another says, “Disney World is packed year round.” Those two seemingly benign statements are claims, or opinions, based on everyday observation of human behaviour. Perhaps the speakers had firsthand experience, talked to experts, conducted online research, or saw news segments on TV. In response, two conversations erupt. “I don’t see why anyone would want to go to Disney World and stand in those long lines.” “Are you kidding?! Going to Disney World is one of my favourite childhood memories.” “It’s the opposite for me with Justin Bieber. Seeing people camp out outside his hotel just to get a glimpse of him; it doesn’t make sense.” “Well, you’re not a teenage girl.” “Going to a theme park is way different than trying to see a teenage heart throb.” “But both are things people do for the same reason: they’re looking for a good time.” “If you call getting crushed by a crowd of strangers fun.”

As your classmates at the lunch table discuss what they know or believe, the two topics converge. The conversation becomes a debate. Someone compares Beliebers to Beatles fans. Someone else compares Disney World to a cruise. Students take sides, agreeing or disagreeing, as the conversation veers to topics such as crowd control, mob mentality, political protests, and group dynamics. If you contributed your expanding knowledge of sociological research to this conversation, you might make statements like these: “Justin Bieber’s fans long for an escape from the boredom of real teenage life. Beliebers join together claiming they want romance, except what they really want is a safe place to explore the confusion of teenage sexual feelings.” And this: “Mickey Mouse is a larger-than-life cartoon celebrity. Disney World is a place where families go to see what it would be like to live inside a cartoon.” You finish lunch, clear away your tray, and hurry to your next class. But you are thinking of Justin Bieber and Disney World. You have a new perspective on human behaviour and a list of questions that you want answered. That is the purpose of sociological research—to investigate and provide insights into how human societies function.

Although claims and opinions are part of sociology, sociologists use empirical evidence (that is, evidence corroborated by direct experience and/or observation) combined with the scientific method or an interpretive framework to deliver sound sociological research. They also rely on a theoretical foundation that provides an interpretive perspective through which they can make sense of scientific results. A truly scientific sociological study of the social situations up for discussion in the cafeteria would involve these prescribed steps: defining a specific question, gathering information and resources through observation, forming a hypothesis, testing the hypothesis in a reproducible manner, analyzing and drawing conclusions from the data, publishing the results, and anticipating further development when future researchers respond to and retest findings.

An appropriate starting point in this case might be the question “What do fans of Justin Bieber seek that drives them to follow his Twitter comments so faithfully?” As you begin to think like a sociologist, you may notice that you have tapped into your observation skills. You might assume that your observations and insights are valuable and accurate. But the results of casual observation are limited by the fact that there is no standardization—who is to say one person’s observation of an event is any more accurate than another’s? To mediate these concerns, sociologists rely on systematic research processes.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behaviour is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behaviour as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened parents, and education patterns that have aided structural changes in classrooms. The students at that university cafeteria discussion put forth a few loosely stated opinions.

If the human behaviours around those claims were tested systematically, a student could write a report and offer the findings to fellow sociologists and the world in general. The new perspective could help people understand themselves and their neighbours and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide. Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once a question is formed, a sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a positivist approach or an interpretive approach. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried-and-true methods of research, such as experiments, surveys, field research, and textual analysis. But humans and their social interactions are so diverse that they can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behaviour. However, this is exactly why scientific models work for studying human behaviour. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results. This is the case for both positivist or quantitative methodologies and interpretive or qualitative methodologies. The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, knowledge of trends and attitudes. No matter what research approach is used, researchers want to maximize the study’s reliability (how likely research results are to be replicated if the study is reproduced). Reliability increases the likelihood that what is true of one person will be true of all people in a group. Researchers also strive for validity (how well the study measures what it was designed to measure).

Returning to the Disney World topic, reliability of a study would reflect how well the resulting experience represents the average experience of theme park-goers. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adults’ interactions with costumed mascots should address that issue and not veer into other age groups’ interactions with them or into adult interactions with staff or other guests.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behaviour that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on problematic behaviours or challenging situations, researchers might study vacation trends, healthy eating habits, neighbourhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in but not attached to the results. Their research work is independent of their own political or social beliefs. This does not mean researchers are not critical. Nor does it mean they do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study. With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and timeframe. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study.

Sociologists do not rule out any topic, but would strive to frame these questions in better research terms. That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition ; that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The concept is translated into an observable variable , a measure that has different values. The operational definition identifies an observable condition of the concept.

By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner. The operational definition must be valid in the sense that it is an appropriate and meaningful measure of the concept being studied. It must also be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviours could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. It allows them to sharpen the focus of their research question and avoid duplicating previous research. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to build on previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about childrearing, vanity, obsessive-compulsive behaviours, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates a researcher and helps refine and improve a study’s design.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. It is an “educated guess” because it is not random but based on theory, observations, patterns of experience, or the existing literature. The hypothesis formulates this guess in the form of a testable proposition. However, how the hypothesis is handled differs between the positivist and interpretive approaches. Positivist methodologies are often referred to as hypothetico-deductive methodologies . A hypothesis is derived from a theoretical proposition. On the basis of the hypothesis a prediction or generalization is logically deduced. In positivist sociology, the hypothesis predicts how one form of human behaviour influences another.

Successful prediction will determine the adequacy of the hypothesis and thereby test the theoretical proposition. Typically positivist approaches operationalize variables as quantitative data ; that is, by translating a social phenomenon like “health” into a quantifiable or numerically measurable variable like “number of visits to the hospital.” This permits sociologists to formulate their predictions using mathematical language like regression formulas, to present research findings in graphs and tables, and to perform mathematical or statistical techniques to demonstrate the validity of relationships.

Variables are examined to see if there is a correlation between them. When a change in one variable coincides with a change in another variable there is a correlation. This does not necessarily indicate that changes in one variable causes a change in another variable, however, just that they are associated. A key distinction here is between independent and dependent variables. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed. For example, in a basic study, the researcher would establish one form of human behaviour as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)? For it to become possible to speak about causation, three criteria must be satisfied:

• There must be a relationship or correlation between the independent and dependent variables.
• The independent variable must be prior to the dependent variable.
• There must be no other intervening variable responsible for the causal relationship.

 Table 2.1. Examples of Dependent and Independent Variables Typically, the independent variable causes the dependent variable to change in some way.

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define “good” grades as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points, ensuring consistency and replicability in a study. As the chart shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough: Their prospective relationship must be part of the hypothesis. Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis are not welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns.

In a study of education, a researcher might predict that high school dropouts have a hard time finding a rewarding career. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

While many sociologists rely on the positivist hypothetico-deductive method in their research, others operate from an interpretive approach . While systematic, this approach does not follow the hypothesis-testing model that seeks to make generalizable predictions from quantitative variables. Instead, an interpretive framework seeks to understand social worlds from the point of view of participants, leading to in-depth knowledge. It focuses on qualitative data, or the meanings that guide people’s behaviour. Rather than relying on quantitative instruments like questionnaires or experiments, which can be artificial, the interpretive approach attempts to find ways to get closer to the informants’ lived experience and perceptions. Interpretive research is generally more descriptive or narrative in its findings. It can begin from a deductive approach, by deriving a hypothesis from theory and then seeking to confirm it through methodologies like in-depth interviews.

However, it is ideally suited to an inductive approach in which the hypothesis emerges only after a substantial period of direct observation or interaction with subjects. This type of approach is exploratory in that the researcher also learns as he or she proceeds, sometimes adjusting the research methods or processes midway to respond to new insights and findings as they evolve. Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study, and drawing conclusions. These research methods are discussed below.

Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study—perhaps a positivist, quantitative method for conducting research and obtaining data, or perhaps an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological study. When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher would not stroll into a crime-ridden neighbourhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas might not behave naturally.

In the 1920s, leaders of a Chicago factory called Hawthorne Works commissioned a study to determine whether or not changing certain aspects of working conditions could increase or decrease worker productivity. Sociologists were surprised when the productivity of a test group increased when the lighting of their workspace was improved. They were even more surprised when productivity improved when the lighting of the workspace was dimmed. In fact almost every change of independent variable—lighting, breaks, work hours—resulted in an improvement of productivity. But when the study was over, productivity dropped again.

Why did this happen? In 1953, Henry A. Landsberger analyzed the study results to answer this question. He realized that employees’ productivity increased because sociologists were paying attention to them. The sociologists’ presence influenced the study results. Worker behaviours were altered not by the lighting but by the study itself. From this, sociologists learned the importance of carefully planning their roles as part of their research design (Franke and Kaul 1978). Landsberger called the workers’ response the Hawthorne effect —people changing their behaviour because they know they are being watched as part of a study.

The Hawthorne effect is unavoidable in some research. In many cases, sociologists have to make the purpose of the study known for ethical reasons. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985). Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviours, early education, or the Ku Klux Klan. Researchers cannot just stroll into prisons, kindergarten classrooms, or Ku Klux Klan meetings and unobtrusively observe behaviours. In situations like these, other methods are needed. All studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that best suit their study topic and that fit with their overall goal for the research.

In planning a study’s design, sociologists generally choose from four widely used methods of social investigation: survey, experiment, field research, and textual or secondary data analysis (or use of existing sources). Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire. The survey is one of the most widely used positivist research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point or another, everyone responds to some type of survey. The Statistics Canada census is an excellent example of a large-scale survey intended to gather sociological data. Customers also fill out questionnaires at stores or promotional events, responding to questions such as “How did you hear about the event?” and “Were the staff helpful?” You’ve probably picked up the phone and heard a caller ask you to participate in a political poll or similar type of survey: “Do you eat hot dogs? If yes, how many per month?” Not all surveys would be considered sociological research. Marketing polls help companies refine marketing goals and strategies; they are generally not conducted as part of a scientific study, meaning they are not designed to test a hypothesis or to contribute knowledge to the field of sociology. The results are not published in a refereed scholarly journal, where design, methodology, results, and analyses are vetted.

Often, polls on TV do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or Canadian Idol represent the opinions of fans but are not particularly scientific. A good contrast to these are the BBM Ratings, which determine the popularity of radio and television programming in Canada through scientific market research. Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track attitudes and opinions, political preferences, reported individual behaviours (such as sleeping, driving, or texting habits), or factual information such as employment status, income, and education levels. A survey targets a specific population , people who are the focus of a study, such as university athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes.

Most researchers choose to survey a small sector of the population, or a sample : that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, an Ipsos Reid poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people. However the validity of surveys can be threatened when part of the population is inadvertently excluded from the sample (e.g., telephone surveys that rely on land lines exclude people that use only cell phones) or when there is a low response rate. After selecting subjects, the researcher develops a specific plan to ask questions and record responses.

It is important to inform subjects of the nature and purpose of the study upfront. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument (a means of gathering the information). A common instrument is a structured questionnaire, in which subjects answer a series of set questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question.

This kind of quantitative data —research collected in numerical form that can be counted—is easy to tabulate. Just count up the number of “yes” and “no” answers or tabulate the scales of “strongly agree,” “agree,” disagree,” etc. responses and chart them into percentages. This is also their chief drawback however: their artificiality. In real life, there are rarely any unambiguously yes-or-no answers. Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” “agree,” “strongly agree,” or an option next to a checkbox. In those cases, the answers are subjective, varying from person to person. How do you plan to use your university education? Why do you follow Justin Bieber around the country and attend every concert? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals.

Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and is a way of conducting surveys on a topic. Interviews are similar to the short answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly. Questions such as “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Experiments

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis. One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach. There are two main types of experiments: lab-based experiments and natural or field experiments.

In a lab setting, the research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-based experiment, the generation of data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher. As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens, then another particular thing will result.

To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables. Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group . The experimental group is exposed to the independent variable(s) and the control group is not. This is similar to pharmaceutical drug trials in which the experimental group is given the test drug and the control group is given a placebo or sugar pill. To test the benefits of tutoring, for example, the sociologist might expose the experimental group of students to tutoring while the control group does not receive tutoring. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record, for example.

The Stanford Prison Experiment is perhaps one of the most famous sociological experiments ever conducted. In 1971, 24 healthy, middle-class male university students were selected to take part in a simulated jail environment to examine the effects of social setting and social roles on individual psychology and behaviour. They were randomly divided into 12 guards and 12 prisoners. The prisoner subjects were arrested at home and transported blindfolded to the simulated prison in the basement of the psychology building on the campus of Stanford University. Within a day of arriving the prisoners and the guards began to display signs of trauma and sadism respectively. After some prisoners revolted by blockading themselves in their cells, the guards resorted to using increasingly humiliating and degrading tactics to control the prisoners through psychological manipulation. The experiment had to be abandoned after only six days because the abuse had grown out of hand (Haney, Banks, and Zimbardo 1973). While the insights into the social dynamics of authoritarianism it generated were fascinating, the Stanford Prison Experiment also serves as an example of the ethical issues that emerge when experimenting on human subjects.

Making Connections: Sociological Research

An experiment in action: mincome.

A real-life example will help illustrate the experimental process in sociology. Between 1974 and 1979 an experiment was conducted in the small town of Dauphin, Manitoba (the “garden capital of Manitoba”). Each family received a modest monthly guaranteed income—a “mincome”—equivalent to a maximum of 60 percent of the “low-income cut-off figure” (a Statistics Canada measure of poverty, which varies with family size). The income was 50 cents per dollar less for families who had incomes from other sources. Families earning over a certain income level did not receive mincome. Families that were already collecting welfare or unemployment insurance were also excluded. The test families in Dauphin were compared with control groups in other rural Manitoba communities on a range of indicators such as number of hours worked per week, school performance, high school dropout rates, and hospital visits (Forget 2011). A guaranteed annual income was seen at the time as a less costly, less bureaucratic public alternative for addressing poverty than the existing employment insurance and welfare programs. Today it is an active proposal being considered in Switzerland (Lowrey 2013).

Intuitively, it seems logical that lack of income is the cause of poverty and poverty-related issues. One of the main concerns, however, was whether a guaranteed income would create a disincentive to work. The concept appears to challenge the principles of the Protestant work ethic (see the discussion of Max Weber in Chapter 1). The study did find very small decreases in hours worked per week: about 1 percent for men, 3 percent for wives, and 5 percent for unmarried women. Forget (2011) argues this was because the income provided an opportunity for people to spend more time with family and school, especially for young mothers and teenage girls. There were also significant social benefits from the experiment, including better test scores in school, lower high school dropout rates, fewer visits to hospital, fewer accidents and injuries, and fewer mental health issues.

Ironically, due to lack of guaranteed funding (and lack of political interest by the late 1970s), the data and results of the study were not analyzed or published until 2011. The data were archived and sat gathering dust in boxes. The mincome experiment demonstrated the benefits that even a modest guaranteed annual income supplement could have on health and social outcomes in communities. People seem to live healthier lives and get a better education when they do not need to worry about poverty. In her summary of the research, Forget notes that the impact of the income supplement was surprisingly large given that at any one time only about a third of the families were receiving the income and, for some families, the income amount would have been very small. The income benefit was largest for low-income working families but the research showed that the entire community profited. The improvement in overall health outcomes for the community suggest that a guaranteed income would also result in savings for the public health system.

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive approach rather than to positivist approaches. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In fieldwork, the sociologists, rather than the subjects, are the ones out of their element. The researcher interacts with or observes a person or people, gathering data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or a care home, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviours in that setting. Fieldwork is optimal for observing how people behave. It is less useful, however, for developing causal explanations of why they behave that way. From the small size of the groups studied in fieldwork, it is difficult to make predictions or generalizations to a larger population. Similarly, there are difficulties in gaining an objective distance from research subjects. It is difficult to know whether another researcher would see the same things or record the same data. We will look at three types of field research: participant observation, ethnography, and the case study.

Making Connections: Sociology in the Real World

When is sharing not such a good idea.

Choosing a research methodology depends on a number of factors, including the purpose of the research and the audience for whom the research is intended. If we consider the type of research that might go into producing a government policy document on the effectiveness of safe injection sites for reducing the public health risks of intravenous drug use, we would expect public administrators to want “hard” (i.e., quantitative) evidence of high reliability to help them make a policy decision. The most reliable data would come from an experimental or quasi-experimental research model in which a control group can be compared with an experimental group using quantitative measures.

This approach has been used by researchers studying InSite in Vancouver (Marshall et al. 2011; Wood et al. 2006). InSite is a supervised safe-injection site where heroin addicts and other intravenous drug users can go to inject drugs in a safe, clean environment. Clean needles are provided and health care professionals are on hand to intervene in the case of overdose or other medical emergency. It is a controversial program both because heroin use is against the law (the facility operates through a federal ministerial exemption) and because the heroin users are not obliged to quit using or seek therapy. To assess the effectiveness of the program, researchers compared the risky usage of drugs in populations before and after the opening of the facility and geographically near and distant to the facility. The results from the studies have shown that InSite has reduced both deaths from overdose and risky behaviours, such as the sharing of needles, without increasing the levels of crime associated with drug use and addiction.

On the other hand, if the research question is more exploratory (for example, trying to discern the reasons why individuals in the crack smoking subculture engage in the risky activity of sharing pipes), the more nuanced approach of fieldwork is more appropriate. The research would need to focus on the subcultural context, rituals, and meaning of sharing pipes, and why these phenomena override known health concerns. Graduate student Andrew Ivsins at the University of Victoria studied the practice of sharing pipes among 13 habitual users of crack cocaine in Victoria, B.C. (Ivsins 2010). He met crack smokers in their typical setting downtown and used an unstructured interview method to try to draw out the informal norms that lead to sharing pipes. One factor he discovered was the bond that formed between friends or intimate partners when they shared a pipe. He also discovered that there was an elaborate subcultural etiquette of pipe use that revolved around the benefit of getting the crack resin smokers left behind. Both of these motives tended to outweigh the recognized health risks of sharing pipes (such as hepatitis) in the decision making of the users. This type of research was valuable in illuminating the unknown subcultural norms of crack use that could still come into play in a harm reduction strategy such as distributing safe crack kits to addicts.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see if anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers study a naturally occurring social activity without imposing artificial or intrusive research devices, like fixed questionnaire questions, onto the situation. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behaviour. Researchers temporarily put themselves into “native” roles and record their observations. A researcher might work as a waitress in a diner, or live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside. Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results. In a study of small-town America conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in American towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose. This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd and Lynd 1959).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviours of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behaviour. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job. Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book, describing what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it? That is how Ehrenreich found herself joining the ranks of the low-wage service sector. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter. She discovered the obvious: that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle- and upper-class people never think about. She witnessed firsthand the treatment of service work employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Researchers seek to immerse themselves in the life of a bounded group, by living and working among them. Often ethnography involves participant observation, but the focus is the systematic observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small Newfoundland fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or Disney World. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible, and keeping careful notes on his or her observations.

A sociologist studying a tribe in the Amazon might learn the language, watch the way villagers go about their daily lives, ask individuals about the meaning of different aspects of activity, study the group’s cosmology and then write a paper about it. To observe a spiritual retreat centre, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record how people experience spirituality in this setting, and collate the material into results.

The Feminist Perspective: Institutional Ethnography

Dorothy Smith elaborated on traditional ethnography to develop what she calls institutional ethnography (2005). In modern society the practices of everyday life in any particular local setting are often organized at a level that goes beyond what an ethnographer might observe directly. Everyday life is structured by “extralocal,” institutional forms; that is, by the practices of institutions that act upon people from a distance. It might be possible to conduct ethnographic research on the experience of domestic abuse by living in a women’s shelter and directly observing and interviewing victims to see how they form an understanding of their situation. However, to the degree that the women are seeking redress through the criminal justice system a crucial element of the situation would be missing. In order to activate a response from the police or the courts, a set of standard legal procedures must be followed, a “case file” must be opened, legally actionable evidence must be established, forms filled out, etc. All of this allows criminal justice agencies to organize and coordinate the response.

The urgent and immediate experience of the domestic abuse victims needs to be translated into a format that enables distant authorities to take action. Often this is a frustrating and mysterious process in which the immediate needs of individuals are neglected so that needs of institutional processes are met. Therefore to research the situation of domestic abuse victims, an ethnography needs to somehow operate at two levels: the close examination of the local experience of particular women and the simultaneous examination of the extralocal, institutional world through which their world is organized. In order to accomplish this, institutional ethnography focuses on the study of the way everyday life is coordinated through “textually mediated” practices: the use of written documents, standardized bureaucratic categories, and formalized relationships (Smith 1990).

Institutional paperwork translates the specific details of locally lived experience into a standardized format that enables institutions to apply the institution’s understandings, regulations, and operations in different local contexts. The study of these textual practices reveal otherwise inaccessible processes that formal organizations depend on: their formality, their organized character, and their ongoing methods of coordination, etc. An institutional ethnography often begins by following the paper trail that emerges when people interact with institutions: how does a person formulate a narrative about what has happened to him or her in a way that the institution will recognize? How is it translated into the abstract categories on a form or screen that enable an institutional response to be initiated? What is preserved in the translation to paperwork and what is lost? Where do the forms go next? What series of “processing interchanges” take place between different departments or agencies through the circulation of paperwork? How is the paperwork modified and made actionable through this process (e.g., an incident report, warrant request, motion for continuance)?

Smith’s insight is that the shift from the locally lived experience of individuals to the extralocal world of institutions is nothing short of a radical metaphysical shift in worldview. In institutional worlds, meanings are detached from directly lived processes and reconstituted in an organizational time, space, and consciousness that is fundamentally different from their original reference point. For example, the crisis that has led to a loss of employment becomes a set of anonymous criteria that determines one’s eligibility for Employment Insurance.

The unique life of a disabled child becomes a checklist that determines the content of an “individual education program” in the school system, which in turn determines whether funding will be provided for special aid assistants or therapeutic programs. Institutions put together a picture of what has occurred that is not at all the same as what was lived. The ubiquitous but obscure mechanism by which this is accomplished is textually mediated communication . The goal of institutional ethnography therefore is to making “documents or texts visible as constituents of social relations” (Smith 1990). Institutional ethnography is very useful as a critical research strategy. It is an analysis that gives grassroots organizations, or those excluded from the circles of institutional power, a detailed knowledge of how the administrative apparatuses actually work. This type of research enables more effective actions and strategies for change to be pursued.

The Case Study

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation, and even participant observation, if possible. Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, elements crucial to a “civilized” child’s development. These children mimic the behaviours and movements of animals, and often invent their own language. There are only about 100 cases of “feral children” in the world. As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child development. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject. At age three, a Ukrainian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, eating raw meat and scraps. Five years later, a neighbour called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviours, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2006). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

Secondary Data or Textual Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data or textual analysis . Secondary data do not result from firsthand research collected from primary sources, but are drawn from the already-completed work of other researchers. Sociologists might study texts written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history. Using available information not only saves time and money, but it can add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behaviour and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

One methodology that sociologists employ with secondary data is content analysis. Content analysis is a quantitative approach to textual research that selects an item of textual content (i.e., a variable) that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output. For example, Gilens (1996) wanted to find out why survey research shows that the American public substantially exaggerates the percentage of African Americans among the poor. He examined whether media representations influence public perceptions and did a content analysis of photographs of poor people in American news magazines. He coded and then systematically recorded incidences of three variables: (1) Race: white, black, indeterminate; (2) Employed: working, not working; and (3) Age. Gilens discovered that not only were African Americans markedly overrepresented in news magazine photographs of poverty, but that the photos also tended to underrepresent “sympathetic” subgroups of the poor—the elderly and working poor—while overrepresenting less sympathetic groups—unemployed, working age adults. Gilens concluded that by providing a distorted representation of poverty, U.S. news magazines “reinforce negative stereotypes of blacks as mired in poverty and contribute to the belief that poverty is primarily a ‘black problem’” (1996).

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like Statistics Canada or the World Health Organization, publish studies with findings that are useful to sociologists. A public statistic that measures inequality of incomes might be useful for studying who benefited and who lost as a result of the 2008 recession; a demographic profile of different immigrant groups might be compared with data on unemployment to examine the reasons why immigration settlement programs are more effective for some communities than for others. One of the advantages of secondary data is that it is nonreactive (or unobtrusive) research, meaning that it does not include direct contact with subjects and will not alter or influence people’s behaviours. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process. Using available data does have its challenges. Public records are not always easy to access. A researcher needs to do some legwork to track them down and gain access to records. In some cases there is no way to verify the accuracy of existing data. It is easy, for example, to count how many drunk drivers are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the researcher seeks. For example, the salaries paid to professors at universities is often published. But the separate figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they have been teaching. In his research, sociologist Richard Sennett uses secondary data to shed light on current trends. In The Craftsman (2008), he studied the human desire to perform quality work, from carpentry to computer programming. He studied the line between craftsmanship and skilled manual labour. He also studied changes in attitudes toward craftsmanship that occurred not only during and after the Industrial Revolution, but also in ancient times. Obviously, he could not have firsthand knowledge of periods of ancient history; he had to rely on secondary data for part of his study. When conducting secondary data or textual analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s. Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small American communities. Today, it is an illustration of 1920s attitudes and values.

Sociologists conduct studies to shed light on human behaviours. Knowledge is a powerful tool that can be used toward positive change. And while a sociologist’s goal is often simply to uncover knowledge rather than to spur action, many people use sociological studies to help improve people’s lives. In that sense, conducting a sociological study comes with a tremendous amount of responsibility. Like any researchers, sociologists must consider their ethical obligation to avoid harming subjects or groups while conducting their research. The Canadian Sociological Association, or CSA, is the major professional organization of sociologists in Canada. The CSA is a great resource for students of sociology as well.

The CSA maintains a code of ethics —formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline. It also describes procedures for filing, investigating, and resolving complaints of unethical conduct. These are in line with the Tri-Council Policy Statement on Ethical Conduct for Research Involving Humans (2010) , which applies to any research with human subjects funded by one of the three federal research agencies – the Canadian Institutes of Health Research (CIHR), the Natural Sciences and Engineering Research Council of Canada (NSERC), and the Social Sciences and Humanities Research Council of Canada (SSHRC).

Practising sociologists and sociology students have a lot to consider. Some of the guidelines state that researchers must try to be skillful and fair-minded in their work, especially as it relates to their human subjects. Researchers must obtain participants’ informed consent, and inform subjects of the responsibilities and risks of research before they agree to participate. During a study, sociologists must ensure the safety of participants and immediately stop work if a subject becomes potentially endangered on any level. Researchers are required to protect the privacy of research participants whenever possible. Even if pressured by authorities, such as police or courts, researchers are not ethically allowed to release confidential information. Researchers must make results available to other sociologists, must make public all sources of financial support, and must not accept funding from any organization that might cause a conflict of interest or seek to influence the research results for its own purposes. The CSA’s ethical considerations shape not only the study but also the publication of results.

Pioneer German sociologist Max Weber (1864–1920) identified another crucial ethical concern. Weber understood that personal values could distort the framework for disclosing study results. While he accepted that some aspects of research design might be influenced by personal values, he declared it was entirely inappropriate to allow personal values to shape the interpretation of the responses. Sociologists, he stated, must establish value neutrality , a practice of remaining impartial, without bias or judgment, during the course of a study and in publishing results (1949). Sociologists are obligated to disclose research findings without omitting or distorting significant data. Value neutrality does not mean having no opinions. It means striving to overcome personal biases, particularly subconscious biases, when analyzing data. It means avoiding skewing data in order to match a predetermined outcome that aligns with a particular agenda, such as a political or moral point of view. Investigators are ethically obligated to report results, even when they contradict personal views, predicted outcomes, or widely accepted beliefs. Is value neutrality possible?

Many sociologists believe it is impossible to set aside personal values and retain complete objectivity. Individuals inevitably see the world from a partial perspective. Their interests are central to the types of topics they choose, the types of questions they ask, the way they frame their research and the research methodologies they select to pursue it. Moreover, facts, however objective, do not exist in a void. As we noted in Chapter 1, Jürgen Habermas (1972) argues that sociological research has built-in interests quite apart from the personal biases of individual researchers. Positivist sociology has an interest in pursuing types of knowledge that are useful for controlling and administering social life. Interpretive sociology has an interest in pursuing types of knowledge that promote greater mutual understanding and the possibility of consensus among members of society. Critical sociology has an interest in types of knowledge that enable emancipation from power relations and forms of domination in society. In Habermas’ view, sociological knowledge is not disinterested knowledge. This does not discredit the results of sociological research but allows readers to take into account the perspective of the research when judging the validity and applicability of its outcomes.

case study in-depth analysis of a single event, situation, or individual

code of ethics a set of guidelines that the Canadian Sociological Association has established to foster ethical research and professionally responsible scholarship in sociology

content analysis a quantitative approach to textual research that selects an item of textual content that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output

control group an experimental group that is not exposed to the independent variable

correlation when a change in one variable coincides with a change in another variable, but does not necessarily indicate causation

d ependent variable variable changed by another variable

empirical evidence evidence corroborated by direct experience and/or observation

ethnography observing a complete social setting and all that it entails

experiment the testing of a hypothesis under controlled conditions

field research gathering data from a natural environment without doing a lab experiment or a survey

Hawthorne effect when study subjects behave in a certain manner due to their awareness of being observed by a researcher

hypothesis an educated guess with predicted outcomes about the relationship between two or more variables hypothetico-deductive methodologies methodologies based on deducing a prediction from a hypothesis and testing the  validity of the hypothesis by whether it correctly predicts observations

independent variable  variable that causes change in a dependent variable

inductive approach methodologies that derive a general statement from a series of empirical observations

institutional ethnography the study of the way everyday life is coordinated through institutional, textually mediated practices

interpretive approach a sociological research approach that seeks in-depth understanding of a topic or subject through observation or interaction

interview  a one-on-one conversation between a researcher and a subject

literature review a scholarly research step that entails identifying and studying all existing studies on a topic to create a basis for new research

nonreactive  unobtrusive research that does not include direct contact with subjects and will not alter or influence people’s behaviours

operational definitions specific explanations of abstract concepts that a researcher plans to study

participant observation immersion by a researcher in a group or social setting in order to make observations from an “insider” perspective

population a defined group serving as the subject of a study

positivist approach a research approach based on the natural science model of knowledge utilizing a hypothetico-deductive formulation of the research question and quantitative data

primary data data collected directly from firsthand experience

qualitative data  information based on interpretations of meaning

quantitative data information from research collected in numerical form that can be counted

random sample a study’s participants being randomly selected to serve as a representation of a larger population reliability a measure of a study’s consistency that considers how likely results are to be replicated if a study is reproduced research design a detailed, systematic method for conducting research and obtaining data

sample small, manageable number of subjects that represent the population

scientific method a systematic research method that involves asking a question, researching existing sources, forming a hypothesis, designing and conducting a study, and drawing conclusions

secondary data analysis using data collected by others but applying new interpretations

surveys data collections from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire

textually mediated communication institutional forms of communication that rely on written documents, texts, and paperwork

validity the degree to which a sociological measure accurately reflects the topic of study

value neutrality a practice of remaining impartial, without bias or judgment during the course of a study and in publishing results

variable a characteristic or measure of a social phenomenon that can take different values

Section Summary

2.1. Approaches to Sociological Research Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct scientific research through a positivist framework utilizing a hypothetico-deductive formulation of the research question. Other sociologists conduct scientific research by employing an interpretive framework that is often inductive in nature. Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

2.2. Research Methods Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behaviour, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective. The many methods available to researchers—including experiments, surveys, field studies, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Table 2.2. Main Sociological Research Methods. Sociological research methods have advantages and disadvantages.

2.3. Ethical Concerns Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully informed before consenting to be part of a study. The CSA (Canadian Sociological Association) maintains ethical guidelines that sociologists must take into account as they conduct research. The guidelines address conducting studies, properly using existing sources, accepting funding, and publishing results. Sociologists must try to maintain value neutrality. They must gather and analyze data objectively, setting aside their personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal convictions.

Section Quiz

2.1. Approaches to Sociological Research 1. A measurement is considered ______­ if it actually measures what it is intended to measure, according to the topic of the study.

• sociological
• quantitative

2. Sociological studies test relationships in which change in one ______ causes change in another.

• test subject
• operational definition

3. In a study, a group of 10-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

• the doughnuts
• the duration of a week
• the weight gained

4. Which statement provides the best operational definition of “childhood obesity”?

• children who eat unhealthy foods and spend too much time watching television and playing video games
• a distressing trend that can lead to health issues including type 2 diabetes and heart disease
• body weight at least 20 percent higher than a healthy weight for a child of that height
• the tendency of children today to weigh more than children of earlier generations

2.2. Research Methods 5. Which materials are considered secondary data?

• photos and letters given to you by another person
• books and articles written by other authors about their studies
• information that you have gathered and now have included in your results
• responses from participants whom you both surveyed and interviewed

6. What method did Andrew Ivsins use to study crack users in Victoria?

• field research
• content analysis

7. Why is choosing a random sample an effective way to select participants?

• Participants do not know they are part of a study
• The researcher has no control over who is in the study
• It is larger than an ordinary sample
• Everyone has the same chance of being part of the study

8. What research method did John S. Lynd and Helen Merrell Lynd mainly use in their Middletown study?

• secondary data
• participant observation

9. Which research approach is best suited to the positivist approach?

• questionnaire
• ethnography
• secondary data analysis

10. The main difference between ethnography and other types of participant observation is:

• ethnography isn’t based on hypothesis testing
• ethnography subjects are unaware they’re being studied
• ethnographic studies always involve minority ethnic groups
• there is no difference

11. Which best describes the results of a case study?

• it produces more reliable results than other methods because of its depth
• its results are not generally applicable
• it relies solely on secondary data analysis
• all of the above

12. Using secondary data is considered an unobtrusive or ________ research method.

• nonreactive
• nonparticipatory
• nonrestrictive
• nonconfrontive

2.3. Ethical Concerns 13. Which statement illustrates value neutrality?

• Obesity in children is obviously a result of parental neglect and, therefore, schools should take a greater role to prevent it.
• In 2003, states like Arkansas adopted laws requiring elementary schools to remove soft drink vending machines from schools.
• Merely restricting children’s access to junk food at school is not enough to prevent obesity.
• Physical activity and healthy eating are a fundamental part of a child’s education.

14. Which person or organization defined the concept of value neutrality?

• Institutional Review Board (IRB)
• Peter Rossi
• Canadian Sociological Association (CSA)

15. To study the effects of fast food on lifestyle, health, and culture, from which group would a researcher ethically be unable to accept funding?

• a fast-food restaurant
• a nonprofit health organization
• a private hospital
• a governmental agency like Health and Social Services

Short Answer

• Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

2.2.Research Methods

• What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.
• Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices will you have to make? How will you manage your personal effects? What organizational equipment and systems will you need to collect the data?
• Create a brief research design about a topic in which you are passionately interested. Now write a letter to a philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of sociological work already in existence.
• Why do you think the CSA crafted such a detailed set of ethical principles? What type of study could put human participants at risk? Think of some examples of studies that might be harmful. Do you think that, in the name of sociology, some researchers might be tempted to cross boundaries that threaten human rights? Why?
• Would you willingly participate in a sociological study that could potentially put your health and safety at risk, but had the potential to help thousands or even hundreds of thousands of people? For example, would you participate in a study of a new drug that could cure diabetes or cancer, even if it meant great inconvenience and physical discomfort for you or possible permanent damage?

Further Research

2.1. Approaches to Sociological Research For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstaxcollege.org/l/Method-in-Sociology

2.2. Research Methods For information on current real-world sociology experiments, visit: http://openstaxcollege.org/l/Sociology-Experiments

2.3. Ethical Concerns Founded in 1966, the CSA is a nonprofit organization located in Montreal, Quebec, with a membership of 900 researchers, faculty members, students, and practitioners of sociology. Its mission is to promote “research, publication and teaching in Sociology in Canada.” Learn more about this organization at http://www.csa-scs.ca/ .

2.1. Approaches to Sociological Research Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

2.2. Research Methods Forget, Evelyn. 2011. “The Town with no Poverty: Using Health Administration Data to Revisit Outcomes of a Canadian Guaranteed Annual Income Field Experiement.” Canadian Public Policy . 37(3): 282-305.

Franke, Richard and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American Sociological Review 43(5):632–643.

Gilens, Martin. 1996. “Race and Poverty in America: Public Misperceptions and the American News Media.” The Public Opinion Quarterly 60(4):515–541. Grice, Elizabeth. 2006. “Cry of an Enfant Sauvage.” The Telegraph . Retrieved July 20, 2011 ( http://www.telegraph.co.uk/culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html ).

Haney, C., Banks, W. C., and Zimbardo, P. G. 1973. “Interpersonal Dynamics in a Simulated Prison.” International Journal of Criminology and Penology  1:69–97.

Ivsins, A.K. 2010. “’Got a pipe?’ The social dimensions and functions of crack pipe sharing among crack users in Victoria, BC.” MA thesis, Department of Sociology, University of Victoria. Retrieved February 14, 2014 ( http://dspace.library.uvic.ca:8080/bitstream/handle/1828/3044/Full%20thesis%20Ivsins_CPS.2010_FINAL.pdf?sequence=1 )

Lowrey, Annie. 2013. “Switzerland’s Proposal to Pay People for Being Alive.” The  New York Times Magazine. Retrieved February 17, 2014 ( http://www.nytimes.com/2013/11/17/magazine/switzerlands-proposal-to-pay-people-for-being-alive.html?pagewanted=1&_r=2 ).

Lynd, Robert S. and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture . San Diego, CA: Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Marshall, B.D.L., M.J. Milloy,  E. Wood, J.S.G.  Montaner,  and T. Kerr. 2011. “Reduction in overdose mortality after the opening of North America’s first medically supervised safer injecting facility: A retrospective population-based study.” Lancet  377(9775):1429–1437.

Rothman, Rodney. 2000. “My Fake Job.” The New Yorker , November 27, 120.

Sennett, Richard. 2008. The Craftsman . New Haven, CT: Yale University Press. Retrieved July 18, 2011 ( http://www.richardsennett.com/site/SENN/Templates/General.aspx?pageid=40 ).

Smith, Dorothy. 1990. “Textually Mediated Social Organization” Pp. 209–234 in Texts, Facts and Femininity: Exploring the Relations of Ruling. London: Routledge.

Smith, Dorothy. 2005. Institutional Ethnography: A Sociology for People. Toronto: Altamira Press.

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

Wood, E., M.W. Tyndall, J.S. Montaner, and T. Kerr. 2006. “Summary of findings from the evaluation of a pilot medically supervised safer injecting facility.” Canadian Medical Association Journal  175(11):1399–1404.

2.3. Ethical Concerns Canadian Institutes of Health Research, Natural Sciences and Engineering Research Council of Canada, and Social Sciences and Humanities Research Council of Canada. 2010.  Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans . Retrieved February 15, 2014 ( http://www.pre.ethics.gc.ca/pdf/eng/tcps2/TCPS_2_FINAL_Web.pdf ).

Canadian Sociological Association. 2012. Statement of Professional Ethics . Retrieved February 15, 2014 ( http://www.csa-scs.ca/files/www/csa/documents/codeofethics/2012Ethics.pdf ).

Habermas, Jürgen. 1972. Knowledge and Human Interests. Boston: Beacon Press

Weber, Max. 1949. Methodology of the Social Sciences . Translated by H. Shils and E. Finch. Glencoe, IL: Free Press.

Solutions to Section Quiz

1. C | 2. C | 3. D | 4. C | 5. B | 6. C | 7. D | 8. C | 9. A | 10. A | 11. B | 12. A | 13. B | 14. D | 15. A

Image Attributions

Figure 2.3.  Didn’t they abolish the mandatory census? Then what’s this? by  Khosrow Ebrahimpour ( https://www.flickr.com/photos/xosrow/5685345306/in/photolist-9EoT5W-ow4tdu-oeGG4m-oeMEcK-oy2jM2-ovJC8w-oePSRQ-9J2V24-of1Hnu-of243u-of2K2B-of2FHn-owiBSA-owtQN3-of1Ktd-oitLSC-oeVJte-oep8KX-ovEz8w-oeohhF-oew5Xb-oewdWN-owavju-oeMEnV-oweLcN-ovEPGG-ovAQUX-oeo2eL-oeo3Fd-oeoqxh-oxCKnv-ovEzA5-oewFHa-ovHRSz-ow8QtY-oeQY6Y-oeZReR-oeQmHw-oeKXid-oeQLKa-oy6fNT-ow4sVT-oeQMQq-oeQPPr-oeQYbL-ow8hS1-ow4n8v-owiPKS-oeQF41-oeiH5z ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.4. Dauphin Canadian Northern Railway Station by Bobak Ha’Eri ( http://commons.wikimedia.org/wiki/File:2009-0520-TrainStation-Dauphin.jpg ) used under CC BY 3.0 license ( http://creativecommons.org/licenses/by/3.0/deed.en )

Figure 2.5.  Punk Band by Patrick ( https://www.flickr.com/photos/lordkhan/181561343/in/photostream/ ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.6.  Crack Cocaine Smokers in Vancouver Alleyway ( http://commons.wikimedia.org/wiki/File:Crack_Cocaine_Smokers_in_Vancouver_Alleyway.jpg ) is in the public domain ( http://en.wikipedia.org/wiki/Public_domain )

Figure 2.8.  Muncie, Indiana High School: 1917 by Don O’Brien ( https://www.flickr.com/photos/dok1/3694125269/ ) used under CC BY 2.0 license ( https://creativecommons.org/licenses/by/2.0/ )

Introduction to Sociology - 1st Canadian Edition Copyright © 2014 by William Little and Ron McGivern is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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SOC101: Introduction to Sociology (2020.A.01)

Sociological research.

Read this chapter for a review of sociological research. As you read, consider the following topics:

• Take note of the bold terms throughout the chapter.
• Take some time to study Figure 1 and the accompanying text, which outline the scientific process of studying sociology.
• Take note of the differences in scientific approaches to studying sociology, including surveys, field research, participant observation, ethnographies, case studies, experiments, and secondary data analysis.
• Take note of the code of ethics and think about how these ethical standards are vital to conducting research about human subjects.

Approaches to Sociological Research

Learning objectives.

• Define and describe the scientific method
• Explain how the scientific method is used in sociological research
• Understand the function and importance of an interpretive framework
• Define what reliability and validity mean in a research study

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened family members, and education patterns that have aided structural changes in classrooms. The crime during a full moon discussion put forth a few loosely stated opinions. If the human behaviors around those claims were tested systematically, a police officer, for example, could write a report and offer the findings to sociologists and the world in general. The new perspective could help people understand themselves and their neighbors and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it's extremely helpful to rely on systematic approaches that research methods provide. Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the sociologist forms the question, he or she proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior. However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results. The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

Figure 2.2 The scientific method is an essential tool in research. But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before - knowledge of other cultures, knowledge of rituals and beliefs, or knowledge of trends and attitudes. No matter what research approach they use, researchers want to maximize the study's reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group. Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. Returning to the crime rate during a full moon topic, reliability of a study would reflect how well the resulting experience represents the average adult crime rate during a full moon. Validity would ensure that the study's design accurately examined what it was designed to study, so an exploration of adult criminal behaviors during a full moon should address that issue and not veer into other age groups' crimes, for example. In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits. Sociologists can use the scientific method not only to collect but also to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in - but not attached to - the results. They work outside of their own political or social agendas. This doesn't mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study. With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis. Typically, the scientific method starts with these steps - 1) ask a question, 2) research existing sources, 3) formulate a hypothesis - described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and time frame. "Are societies capable of sustained happiness?" would be too vague. The question should also be broad enough to have universal merit. "What do personal hygiene habits reveal about the values of students at XYZ High School?" would be too narrow. That said, happiness and hygiene are worthy topics to study. Sociologists do not rule out any topic, but would strive to frame these questions in better research terms. That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as "personal habits to maintain physical appearance (as opposed to health)," and a researcher might ask, "How do differing personal hygiene habits reflect the cultural value placed on appearance?" When forming these basic research questions, sociologists develop an operational definition , that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner. The operational definition must be valid, appropriate, and meaningful. And it must be reliable, meaning that results will be close to uniform when tested on more than one person. For example, "good drivers" might be defined in many ways: those who use their turn signals, those who don't speed, or those who courteously allow others to merge. But these driving behaviors could be interpreted differently by different researchers and could be difficult to measure. Alternatively, "a driver who has never received a traffic violation" is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. Researchers - including student researchers - are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about child-rearing, vanity, obsessive-compulsive behaviors, and cultural attitudes toward beauty. It's important to sift through this information and determine what is relevant. Using existing sources educates researchers and helps refine and improve studies' designs.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. In sociology, the hypothesis will often predict how one form of human behavior influences another. In research, independent variables are the cause of the change. The dependent variable is the effect, or thing that is changed. For example, in a basic study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one's religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

Interpretive Framework

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100 Sociology Research Topics You Can Use Right Now

Sociology is a study of society, relationships, and culture. It can include multiple topics—ranging from class and social mobility to the Internet and marriage traditions. Research in sociology is used to inform policy makers , educators , businesses , social workers , non-profits , etc.

Below are 100 sociology research topics you can use right now, divided by general topic headings. Feel free to adapt these according to your specific interest. You'll always conduct more thorough and informed research if it's a topic you're passionate about.

Art, Food, Music, and Culture

• Does art imitate life or does life imitate art?
• How has globalization changed local culture?
• What role does food play in cultural identity?
• Does technology use affect people's eating habits?
• How has fast food affected society?
• How can clean eating change a person's life for the better?
• Should high-sugar drinks be banned from school campuses?
• How can travel change a person for the better?
• How does music affect the thoughts and actions of teenagers?
• Should performance artists be held partially responsible if someone is inspired by their music to commit a crime?
• What are some examples of cultural misappropriation?
• What role does music play in cultural identity?

Social Solutions and Cultural Biases

• What (if any) are the limits of free speech in a civil society?
• What are some reasonable solutions to overpopulation?
• What are some ways in which different types of media content influence society's attitudes and behaviors?
• What is the solution to stop the rise of homegrown terrorism in the U.S.?
• Should prescription drug companies be allowed to advertise directly to consumers?
• Is the global warming movement a hoax? Why or why not?
• Should the drinking age be lowered?
• Should more gun control laws be enacted in the U.S.?
• What bias exists against people who are obese?
• Should polygamy be legal in the U.S.? Why or why not?
• Should there be a legal penalty for using racial slurs?
• Should the legal working age of young people be raised or lowered?
• Should the death penalty be used in all cases involving first-degree murder?
• Should prisons be privately owned? Why or why not?
• What is privilege? How is it defined and how can it be used to gain access to American politics and positions of power?
• How are women discriminated against in the workplace?
• What role does feminism play in current American politics?
• What makes a patriot?
• Compare/analyze the social views of Plato and Aristotle
• How has labor migration changed America?
• What important skills have been lost in an industrialized West?
• Is the #MeToo movement an important one? Why or why not?
• What conflict resolution skills would best serve us in the present times?
• How can violence against women be dealt with to lower incidence rates?
• Should students be allowed to take any subject they want in High School and avoid the ones they don't like?
• How should bullies be dealt with in our country's schools?
• Do standardized tests improve education or have the opposite effect?
• Should school children be forced to go through metal detectors?
• What is the best teacher/student ratio for enhanced learning in school?
• Do school uniforms decrease teasing and bullying? If so, how?
• Should teachers make more money?
• Should public education be handled through private enterprises (like charter schools)?
• Should religious education be given priority over academic knowledge?
• How can schools help impoverished students in ways that won't embarrass them?
• What are ethical values that should be considered in education?
• Is it the state's role or the parents' role to educate children? Or a combination of both?
• Should education be given more political priority than defense and war?
• What would a perfect educational setting look like? How would it operate and what subjects would be taught?

Marriage and Family

• How should a "family" be defined? Can it be multiple definitions?
• What is a traditional role taken on by women that would be better handled by a man (and vice versa)?
• How has marriage changed in the United States?
• What are the effects of divorce on children?
• Is there a negative effect on children who are adopted by a family whose ethnicity is different than their own?
• Can children receive all they need from a single parent?
• Does helicopter parenting negatively affect children?
• Is marriage outdated?
• Should teens have access to birth control without their parents' permission?
• Should children be forced to show physical affection (hugs, etc.) to family members they're uncomfortable around?
• What are the benefits (or negative impact) of maintaining traditional gender roles in a family?
• Are social networks safe for preteens and teens? Why or why not?
• Should the government have a say in who can get married?
• What (if any) are the benefits of arranged marriages?
• What are the benefits for (or negative impact on) children being adopted by LGBTQ couples?
• How long should two people date before they marry?
• Should children be forced to be involved in activities (such as sports, gymnastics, clubs, etc.), even when they'd rather sit at home and play video games all day?
• Should parents be required to take a parenting class before having children?
• What are potential benefits to being married but choosing not to have children?

Generational

• Should communities take better care of their elderly? How?
• What are some generational differences among Generations X, Y, and Z?
• What benefits do elderly people get from interaction with children?
• How has Generation Y changed the country so far?
• What are the differences in communication styles between Generation X and Generation Y (Millennials)?
• Why could we learn from our elders that could not be learned from books?
• Should the elderly live with their immediate family (children and grandchildren)? How would this resolve some of our country's current problems?
• What are some positive or negative consequences to intergenerational marriage?

Spiritualism, religion, and superstition

• Why do some people believe in magic?
• What is the difference between religion and spiritualism?
• Should a government be a theocracy? Why or why not?
• How has religion helped (or harmed) our country?
• Should religious leaders be able to support a particular candidate from their pulpit?
• How have religious cults shaped the nation?
• Should students at religious schools be forced to take state tests?
• How has our human connection with nature changed while being trapped in crowded cities?
• Which generation from the past 200 years made the biggest impact on culture with their religious practice and beliefs? Explain your answer.

Addiction and Mental Health

• How should our society deal with addicts?
• What are ethical values that should be considered in mental health treatment?
• Should mental health be required coverage on all insurance policies?
• Is mental health treatment becoming less stigmatized?
• How would better access to mental health change our country?
• What are some things we're addicted to as a society that are not seen as "addiction," per se?
• Should medicinal marijuana be made legal?
• What are some alternative treatments for mental health and wellness instead of antidepressants?
• Has social media helped or harmed our society?
• Are video games addictive for young people and what should be done to curb the addiction?
• Should all recreational drugs be made legal?
• How has mental health treatment changed in the past 20 years?
• Should recreational marijuana be made legal?
• How is family counseling a good option for families going through conflict?

Seven Examples of Field Experiments for Sociology

Table of Contents

Last Updated on June 12, 2023 by Karl Thompson

Field experiments aren’t the most widely used research method in Sociology, but the examiners seem to love asking questions about them – below are seven examples of this research method.

Looked at collectively, the results of the field experiments below reveal punishingly depressing findings about human action –  they suggest that people are racist, sexist, shallow, passive, and prepared to commit violence when ordered to do so by authority figures.

2014 – The Domestic Abuse in the Lift Experiment

Researchers set up a hidden camera in a lift while members of the group played an abusive boyfriend and his victim. The male actors swore at the women and physically assaulted them while members of the public were in the lift

Most of the lift’s passengers ignored the abuse, while only one out of 53 people intervened in an attempt to stop it.

2010 – The Ethnicity/ Gender and Bike Theft Experiment

In this experiment two young male actors, dressed in a similar manner, one white the other black take it in turns to act out stealing a bike which is chained to a post in a public park. The two actors (one after the other) spend an hour hacksawing/ bolt-cuttering their way through the bike lock (acting this out several times over) as about 100 people walk by in each case.

Towards the end of the film, a third actor steps in – an attractive young, blonde female – people actually help her to steal the bike!

2009 – The Ethnicity and Job Application Experiment

Researchers sent nearly 3,000 job applications under false identities in an attempt to discover if employers were discriminating against jobseekers with foreign names.

All the job vacancies were in the private, public and voluntary sectors and were based in Birmingham, Bradford, Bristol, Glasgow, Leeds, London and Manchester. The report concludes that there was no plausible explanation for the difference in treatment found between white British and ethnic minority applicants other than racial discrimination .

2008 – The £5 Note Theft and Social Disorder Experiment

The experiment was actually a bit more complex – for the full details see the Keizer et al source below – this was also actually one of six experiments designed to test out Wilson and Kelling’s 1996 ‘broken windows theory’.

1971 – The Stanford Prison Experiment

The simulated prison included three six by nine foot prison cells. Each cell held three prisoners and included three cots. Other rooms across from the cells were utilized for the prison guards and warden. One very small space was designated as the solitary confinement room, and yet another small room served as the prison yard.

The Stanford Prison Experiment demonstrates the powerful role that the situation can play in human behaviour. Because the guards were placed in a position of power, they began to behave in ways they would not normally act in their everyday lives or in other situations. The prisoners, placed in a situation where they had no real control, became passive and depressed.

1968 – Rosenthal and Jacobson’s ‘Self-Fulfilling Prophecy’ Experiment

All of the pupils were re-tested 8 months later and he spurters had gained 12 IQ points compared to an average of 8.

1924-32 The Hawthorne Factory Experiments

The workers’ productivity seemed to improve with any changes made, and slumped when the study ended. It was suggested that the productivity gain occurred because the workers were more motivated due to the increased interest being shown in them during the experiments.

Related Posts 

Field Experiments in Sociology  – covers the strengths and limitations of the method

Swedish social experiment shows people ignoring domestic abuse in a lift – The Guardian

Keizer et al – The Spreading of Disorder – Science Express Report

The Hawthorne Effect – Wikipedia

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211+ Sociology Research Topics for College Students [2024]

• Post author By Ankit
• February 2, 2024

The word sociology is a common term nowadays. In it, we peek into how people hang out and live together. You can assume it is like a magnifying glass, studying how families, communities, and societies work. It’s all about spotting the patterns that shape our everyday lives, from family moments to big societal changes.

Sociology is like a tool reflecting our daily experiences, revealing how power, culture, and inequalities play out in our lives. Come on this journey to uncover society’s mysteries and explore research topics anyone can dig into. Let’s go and find more in this blog about trending sociology research topics for college students.

Table of Contents

How Do We Define Sociology?

Sociology is the study of relationships and institutions of people in society. It examines how societies are structured and how they transform with time. Sociologists look into stuff ranging from minute engagements involving persons to major societal events. 

Some specific areas sociological research touches on include social class, gender roles, family structure, education, religion, media, and politics. Sociology aims to explore the intricate links between actions by individuals and wider social powers. 

It helps us understand better the problems and prospects societies are grappling with today and what tomorrow might hold for us.

Also Read: Top 10 Reasons Why We Study Sociology Of Education: Beyond the Classroom

Best 211+ Sociology Research Topics for College Students

Check out the top sociology research topics for college students in 2024.

Family Dynamics

• The evolving role of grandparents in modern families.
• Sibling relationships and their impact on individual development.
• Parental involvement in children’s extracurricular activities.
• The influence of family structure on adolescents’ mental health.
• Cultural variations in approaches to disciplining children.
• Coping mechanisms for families dealing with chronic illnesses.
• Adoption and its effects on family dynamics.
• Balancing work and family life: Strategies for success.
• The impact of divorce on children’s long-term well-being.
• Mutli-age communication in immigrant families.
• Extended families and their role in childcare support.
• Parental expectations and their influence on children’s aspirations.
• Managing conflicts in blended families.
• The significance of family rituals in maintaining cohesion.
• Family resilience in the face of economic hardships.

Education and Socialization

• The role of school uniforms in shaping students’ identities.
• Socioeconomic disparities in access to quality preschool education.
• Homeschooling: Motivations and challenges for families.
• Impact of peer relationships on academic performance.
• The role of teachers in shaping students’ social awareness.
• Gender stereotypes in educational materials and their effects.
• Student activism and its impact on campus culture.
• Parental involvement in homework: Striking the right balance.
• The significance of school clubs in fostering social skills.
• Inclusive education: Addressing diverse learning needs.
• Extracurricular activities and their influence on social development.
• The impact of bullying prevention programs in schools.
• School policies on technology use and social interactions.
• Homeschooling: A comparative analysis of different approaches.
• Peer pressure and its implications for adolescent behavior.

Media and Popular Culture

• The portrayal of mental health in movies and its societal impact.
• Memes and their role in shaping internet subcultures.
• Influence of social media on beauty standards.
• The representation of LGBTQ+ characters in mainstream media.
• Analyzing the impact of reality TV on societal perceptions.
• Music subcultures and their influence on youth identity.
• Online gaming communities and social interactions.
• The role of influencers in shaping consumer behavior.
• News media framing: Impact on public opinion.
• Cultural appropriation in the music industry.
• Podcasts and their role in disseminating social commentary.
• Evolution of fashion trends: Cultural influences.
• Social media activism and its effectiveness.
• Celebrity endorsements and consumer choices.
• Analyzing the portrayal of aging in popular culture.

Crime and Deviance

• Cyberbullying: A growing challenge in the digital age.
• The social implications of drug decriminalization.
• White-collar crime and its impact on trust in institutions.
• Neighborhood watch programs and community safety.
• The role of rehabilitation in reducing recidivism.
• Youth gang involvement: Causes and prevention.
• Corporate crime: Analyzing major ethical violations.
• The impact of social support on ex-convicts’ reintegration.
• Gender disparities in sentencing within the criminal justice system.
• Hate crimes: Understanding motivations and consequences.
• Vigilantism and its impact on community safety.
• Graffiti is an expression of social dissent.
• The role of surveillance in preventing and solving crimes.
• Policing strategies and their impact on community trust.
• Restorative justice programs and community healing.

Race and Ethnicity

• Interracial relationships: Challenges and societal attitudes.
• Microaggressions and their subtle effects on marginalized groups.
• Cultural appropriation in the beauty industry.
• Ethnic identity and mental health outcomes.
• The portrayal of race in historical films.
• Systemic racism in housing policies.
• Cultural assimilation and its impact on immigrant communities.
• Analyzing racial profiling in law enforcement.
• Language diversity and its role in shaping ethnic identity.
• Religious diversity within ethnic communities.
• Colorism and its effects on self-esteem.
• Immigrant experiences in the workplace.
• Cultural festivals as expressions of identity.
• Affirmative action policies: Perspectives and controversies.
• Historical trauma and its impact on indigenous communities.

Gender Studies

• The representation of women in STEM fields.
• Gendered expectations in romantic relationships.
• Non-binary identities and societal acceptance.
• The impact of paternity leave on gender roles.
• The portrayal of masculinity in advertising.
• Feminism in the workplace: Progress and challenges.
• Gender-based violence prevention programs.
• Women in leadership: Breaking the glass ceiling.
• The involvement of men in the feminist campaign.
• Analyzing gender stereotypes in children’s toys.
• Women’s reproductive rights and societal attitudes.
• The impact of media on body image perceptions.
• LGBTQ+ inclusivity in sex education.
• Menstrual equity: Addressing social stigmas.
• The intersectionality of race and gender.

Health and Society

• Access to healthcare in marginalized communities.
• The impact of social support on mental health.
• Cultural variations in attitudes towards mental illness.
• Body positivity movements and their influence.
• Healthcare disparities among different socio-economic groups.
• The role of holiness in coping with disease.
• Online health communities and peer support.
• The stigma surrounding HIV/AIDS.
• Nutrition education and its impact on community health.
• Healthcare access for individuals with disabilities.
• Aging populations and healthcare challenges.
• The impact of workplace wellness programs.
• Mental health interventions in schools.
• Holistic approaches to healthcare and well-being.
• The influence of social relationships on health behaviors.

Workplace and Organizations

• Remote work and its impact on work-life balance.
• The role of mentorship in career development.
• Employee burnout and its effects on workplace productivity.
• Diversity and inclusion in corporate environments.
• The gig economy: Benefits and drawbacks for workers.
• Glass ceiling: Factors contributing to gender disparities.
• Workplace harassment prevention programs.
• Unionization and workers’ rights in the modern era.
• Corporate social responsibility and employee engagement.
• Navigating generational differences in the workplace.
• The impact of automation on job displacement.
• Flexible work arrangements and their societal implications.
• Workforce training programs for skill development.
• Employee wellness initiatives and their effectiveness.
• The role of organizational culture in shaping behavior.

Political Sociology

• Political polarization and its impact on societal cohesion.
• Youth engagement in political activism.
• Social media’s influence on political opinions.
• Voter suppression and its effects on marginalized communities.
• The role of lobbying in shaping general guidelines.
• Populism and its influence on political landscapes.
• The impact of campaign financing on democracy.
• Grassroots movements and their role in political change.
• Political party affiliation and social identity.
• Civic education: Fostering informed citizenry.
• The influence of special interest groups on policy-making.
• Political correctness and freedom of speech debates.
• Social movements and their historical impact on politics.
• International perspectives on political participation.
• The influence of social networks on political organization and activism.

Environmental Sociology

• Climate change activism and its societal impact.
• Environmental justice and marginalized communities.
• Consumer behaviors and their environmental consequences.
• Sustainable living: Challenges and solutions.
• The role of indigenous knowledge in environmental conservation.
• Environmental education in schools.
• Urban planning and its impact on the environment.
• The carbon footprint of different lifestyle choices.
• E-waste management and its social implications.
• Plastic pollution and societal attitudes towards single-use plastics.
• Renewable energy adoption and social attitudes.
• Eco-friendly practices in business and consumer choices.
• Deforestation and its impact on local communities.
• The role of government policies in environmental conservation.
• Public awareness campaigns for environmental sustainability.

Globalization

• Cultural homogenization in the era of globalization.
• The impact of globalization on traditional crafts and trades.
• Outsourcing and its effects on local economies.
• Global health disparities and social factors.
• The digital divide in access to technology.
• Cultural exchange programs and their impact on global understanding.
• International trade agreements and their social consequences.
• Migration patterns in the context of globalization.
• Global tourism and its effects on local cultures.
• Language diversity in the age of global communication.
• Global supply chains and labor conditions.
• The role of multinational corporations in shaping global norms.
• Global citizenship education in schools.
• Immigration policies and their impact on global migration patterns.
• Cross-cultural communication challenges in globalized workplaces.

Social Inequality

• Wealth inequality and its impact on societal stability.
• Social class mobility: Examining factors that facilitate or hinder it.
• Disability representation in the media and its societal effects.
• Ageism in the workplace: Addressing stereotypes.
• Discrimination based on physical appearance.
• LGBTQ+ rights and societal acceptance.
• Educational opportunities and socio-economic disparities.
• Inequality in access to technology and digital literacy.
• Social welfare programs: Evaluating their effectiveness.
• The impact of economic recessions on social inequality.
• The role of affirmative action in reducing inequality.
• Social mobility and its correlation with educational attainment.
• Racial wealth gap: Historical roots and contemporary consequences.
• Intersectionality and its implications for social justice.
• Analyzing disparities in healthcare access and outcomes.

Technology and Society

• The impact of automation on job markets.
• Privacy concerns in the era of big data.
• Social media’s role in shaping political opinions.
• Artificial intelligence and its societal implications.
• Online education and its impact on traditional learning models.
• Cybersecurity and societal vulnerabilities.
• Biotechnology and ethical considerations.
• Wearable technology and its effects on personal privacy.
• The role of technology in combating social isolation.
• The influence of algorithms on online content consumption.
• Digital activism: Social movements in the online space.
• Technological advancements in healthcare and their societal impact.
• Internet censorship and freedom of expression.
• Smart cities: Balancing technological innovation with social well-being.
• The ethical implications of gene editing technologies.
• The impact of technology on interpersonal relationships.
• Virtual reality and its potential for social change.
• The intersection of technology and environmental sustainability.
• Social consequences of increased reliance on artificial intelligence.

Youth and Adolescence

• The impact of peer pressure on decision-making in adolescence.
• Social media’s influence on teenage self-esteem.
• Bullying in schools and its long-term effects on youth.
• Exploring the challenges of navigating adolescence in different cultures.
• Youth involvement in community service and its benefits.
• The role of family dynamics in shaping adults behavior.
• The effects of early exposure to technology on cognitive development.
• Cultural variations in rites of passage for young people.
• Teenage rebellion and its impact on family relationships.
• Influence of societal expectations on career choices among youth.
• Impact of extracurricular activities on youth development.
• Mental health stigma and its effects on seeking help among teenagers.
• Youth activism and its role in addressing societal issues.
• The impact of societal beauty standards on adolescent body image.
• Exploring the concept of digital citizenship among young people.
• Youth perspectives on political and social issues.

Now, let’s move on to the tips for choosing a good sociology research topic after finding the top research ideas.

Tips on How To Pick a Good Sociology Research Topic

Learn the tips to choose perfect sociology research topics for college students.

1. Choose a Topic You’re Genuinely Interested In

Pick a sociology topic that you find engaging, intriguing, or meaningful. Your level of interest will show in your writing and research quality.

2. Select a Relevant, Timely Sociological Issue

Sociology focuses on current issues and problems in society. Choose a topic that ties into modern societal discussions and debates. This makes your work more appropriate and impactful.

3. Narrow the Focus Enough for In-Depth Analysis

Don’t pick a vast topic like “technology and society.” Narrow it to something more specific, like “social media’s impact on mental health.”

4. Ensure Sufficient Sources are Available

Review sociology journals to verify enough scholarly research exists to support your paper. Choose a topic with substantial studies to study and discuss.

5. Align with Your Sociology Coursework

Connecting your research topic to theories or subjects already being studied makes the process easier and enhances your learning. Build on what you know.

6. Consult with Your Professor

Ask your teacher if the topic is fit for the assignment and scope. Get guidance to ensure you choose an appropriate, fruitful focus.

7. Pick an Ethical, Thoughtful Topic

Avoid topics that could be derogatory or morally questionable unless addressed in an academic sociological framework. It is a wise idea to focus on ethical issues.

From the above points, it is clear that picking a perfect research topic is a daunting task, but when you have a clear approach, you can pick it in time.

Value Of Sociology Research For College Students

Read the importance of sociology research topics for college students.

Understanding How Society Works: Studying sociology helps students learn about various parts of society, like how people interact, how groups function, and how organizations work. Looking at things like injustice, family types, school systems, etc., through a sociological view can provide new understandings.

Developing Skills for Critical Thinking: Learning sociology promotes skills for thoughtful questioning as students learn to question beliefs about society and consider complex issues from many views. It enables them to thoughtfully reflect on how social forces shape human behavior.

Preparation for Diverse Work Settings: Learning sociology research helps prepare students to work with various people. By studying different cultures, social groups, and inequity in society, students gain more awareness and care for others.

Informing Rules on Social Issues: Sociology studies guide creating and improving social policies on poverty, crime, education, etc. Sociology research is critical to making effective policies for students in policy, law, advocacy, etc.

Building Skills for Research: From planning studies to gathering and analyzing data, sociology research projects allow students to gain helpful research abilities. These skills, like conducting interviews, surveys, and ethnography, are widely applicable.

Thus, sociology empowers students to assess the social world critically, grasp complex social issues, relate to different groups, and build key research capabilities for future work. Its study is beneficial for college students.

Structure of a Sociology Research Paper

Here is the breakdown of a sociology research paper structure.

Introduction

• Start by giving some background on your topic – don’t assume readers know everything about it already. Then, clearly state your main argument in simple, straightforward language.

Body Paragraphs

• Focus each paragraph on one key idea that supports your argument. Open with a topic sentence introducing the main point. Then, back it up with real-world examples, facts, quotes, etc. Explain how this evidence relates to your argument in a way your readers can understand.
• Transition smoothly from point to point. Use phrases like “Moving on” or “Turning to” to connect ideas.
• Acknowledge different perspectives, but show why your claims make more sense.
• Restate your argument in fresh words – don’t repeat the introduction word-for-word.
• Summarize the major points covered in the essay. Remind readers why they should care about this topic and argument.
• Wrap up with some final thoughts on the implications of your argument. Where do we go from here? Give readers something to chew on.
• Cite sources. Proofread thoroughly!

The overall goal is to present your ideas in a logical, convincing way that readers can follow after reading the paper.

Picking a good sociology research topic for your college paper can be tricky. Still, hopefully, this post has given you some ideas to think about. Sociology covers many topics, so you’ll find something you’re interested in and care about. 

The key is to choose a focused, manageable topic that you can study in depth within the length of your paper or project. Remember to pick something that makes you curious and excited to learn more. 

Ask your professor for help if you’re stuck. With an open and curious mindset, you’ll be able to pick a sociology topic that’s meaningful and rewarding to research. Good luck with your studies!

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• Postgraduate study
• Postgraduate taught courses

Explore this course:

Applications for 2024 entry closed at 5pm on Friday 6 September. Applications for 2025 entry open on Monday 16 September.

Department of Sociological Studies, Faculty of Social Sciences

Course description

Immerse yourself in established and emergent ideas in sociology and delve into debates about the most pressing sociological challenges in the social world.

The MA in Sociology is driven by the research of academics on the course team, with a mix of core and optional modules designed exclusively for masters students. In your core modules, you'll pursue debates in current sociology, engage with advanced social and sociological theory, and explore advanced qualitative and/or quantitative research methods.

You'll also study areas of sociological research that interest you through a range of optional modules. These are likely to include: the sociologies of digital worlds; intimacies and everyday life; genders and sexualities; and refugees and asylum seekers.

An open day gives you the best opportunity to hear first-hand from our current students and staff about our courses.

You may also be able to pre-book a department/school visit as part of a campus tour. Open days and campus tours

1 year full-time

Teaching is conducted through a combination of lectures, workshops, seminars, tutorials, and small-group work. Emphasis is placed on the individual aspects of learning.

Assessment varies across modules and will include different forms of coursework, such as essays, projects, and blogs.

Students will also conduct a sociological research project on a topic of their interest and write a dissertation of 15,000 words on their project. You will be allocated a dedicated Dissertation Supervisor who will be there to support you along the way, providing you with advice and guidance throughout your dissertation.

Formal examination may be required for some optional modules.

Your career

92.3% of our graduates are in work or further study fifteen months after graduating (2020/21 Graduate Outcomes Survey).

Completing this programme will set you apart from the rest as you embark on your career journey. Your employability is a priority for us. This is why you can add valuable skills to your CV throughout the course, by taking advantage of the faculty employability hub and access support and opportunities.

Alumni from the department have gone on to work in various organisations and sectors such as Deloitte, Sodexo, Government and Non Government Organisations.

Progressing to study for a PhD within the department, is also a popular route that many of our students choose to take following completion of their MA. 

Find out more about graduate careers on our  PGT Careers and employability page .

Department of Sociological Studies

Our world-leading research shapes our teaching, so you're always challenged and up to date. Our interdisciplinary approach brings sociologists, social policy analysts, digital media scholars and social workers together under one roof.

Your tutors are experts in their fields and work with organisations in the UK and worldwide, bringing fresh perspectives to your studies. They'll give you the advice and support you need to excel in your subject.

Department staff also play key roles in the Faculty of Social Science's Digital Society Network (DSN), an active group of researchers working on all aspects of digital-society relations. The DSN hosts events and activities to stimulate and support research in this area.

Our courses develop students who are socially aware, with strong analytical skills and a flair for approaching problems in new ways. You'll become skilled at research and bring your own insights to key issues that affect our lives.

Department of Sociological Studies students are based in the world-class Faculty of Social Sciences building, The Wave. It features state-of-the-art collaborative lecture theatres, study spaces and seminar rooms. Teaching may also be timetabled to take place within other departments or central teaching space. If you want to have a closer look, check out our 360 degree tour .

Student profiles

I love that I’ve been given opportunities to use knowledge from my studies to put my own mark on the business

Laura studied for her Masters in Sociology at The University of Sheffield. In Laura's testimonial below, she discusses how her degree helps her in her current role, working in HR.

My masters year was my favourite year of study and the most rewarding

Lucy joined the Department of Sociological Studies to study MA Sociology after completing an undergraduate degree in Philosophy with the University of Sheffield. During her masters study, Lucy took advantage of the volunteering opportunities provided by the University and has gone on to secure a job with the British Tinnitus Association, with which she volunteered, following completion of her studies.

Entry requirements

Minimum 2:1 undergraduate honours degree in a relevant subject.

Subject requirements

We accept degrees in the following subject areas: 

• Advertising
• Anthropology
• Development Studies
• English Language / Literature
• Interactive Media
• International Relations
• Social Policy
• Social Work

We may consider other Social Science subjects.

IELTS 6.5 (with 6 in each component) or University equivalent

Financial information for postgraduate taught courses

Applications for 2024 entry closed at 5pm on Friday 6 September. Applications for 2025 open on Monday 16 September.

More information

[email protected] +44 114 222 6402

1.4 Why Study Sociology?

Learning objectives.

By the end of this section, you should be able to:

• Explain why it is worthwhile to study sociology.
• Identify ways sociology is applied in the real world.

When Elizabeth Eckford tried to enter Central High School in Little Rock, Arkansas, in September 1957, she was met by an angry crowd and was turned away by authorities. But she knew she had the law on her side. Three years earlier in the landmark Brown vs. the Board of Education decision, the U.S. Supreme Court had overturned twenty-one state laws that allowed Black and White people to be taught in separate school systems as long as the school systems were “equal.” The decision was nothing short of momentous, not only for education, but for a number of other segregation and discrimination issues that have lasted into this decade. And in that momentous decision, the Supreme Court cited the research of the husband-and-wife team of social scientists, Kenneth and Mamie Clark, as evidence that segregation generates in minority students a feeling of inferiority. In the ‘doll test,’ for example, the Clarks showed children four dolls, two with white skin and yellow hair and two with brown skin and black hair. When asked which doll they preferred, the majority of Black children chose the doll with the light skin doll, and they assigned positive characteristics to it. Most of the Black children discarded the doll with the brown skin—the one that had a closer resemblance to themselves.

When asked to choose the doll that looked like them, many children left the room, started to cry, and/or became depressed. The Clarks’ research contributed to the Supreme Court’s conclusion that separate but equal was damaging to students, and that separate facilities are unequal.

Sociology and a Better Society

Since it was first founded, many people interested in sociology have been driven by the scholarly desire to contribute knowledge to this field, while others have seen it as way not only to study society but also to improve it. Besides desegregation, sociology has played a crucial role in many important social reforms, such as equal opportunity for women in the workplace, improved treatment for individuals with mental illnesses or learning disabilities, increased accessibility and accommodation for people with physical disabilities, the right of native populations to preserve their land and culture, and prison system reforms.

The predominant American sociologist, the late Peter L. Berger (1929–2017), in his 1963 book, Invitation to Sociology: A Humanistic Perspective , describes a sociologist as “someone concerned with understanding society in a disciplined way.” He asserts that sociologists have a natural interest in the monumental moments of people’s lives, as well as a fascination with banal, everyday occurrences. Berger also describes the “aha” moment when a sociological theory becomes applicable and understood:

[T]here is a deceptive simplicity and obviousness about some sociological investigations. One reads them, nods at the familiar scene, remarks that one has heard all this before and don’t people have better things to do than to waste their time on truisms—until one is suddenly brought up against an insight that radically questions everything one had previously assumed about this familiar scene. This is the point at which one begins to sense the excitement of sociology. (Berger, 1963)

Sociology can be exciting because it teaches people ways to recognize how they fit into the world and how others perceive them. Looking at themselves and society from a sociological perspective helps people see where they connect to different groups based on the many different ways they classify themselves and how society classifies them in turn. It raises awareness of how those classifications—such as economic and status levels, education, ethnicity, or sexual orientation—affect perceptions.

Sociology teaches people not to accept easy explanations. It teaches them a way to organize their thinking so that they can ask better questions and formulate better answers. It makes people more aware that there are many different kinds of people in the world who do not necessarily think the way they do. It increases their willingness and ability to try to see the world from other people’s perspectives. This prepares them to live and work in an increasingly diverse and integrated world.

Sociology in the Workplace

Employers continue to seek people with what are called “transferable skills.” This means that they want to hire people whose knowledge and education can be applied in a variety of settings and whose skills will contribute to various tasks.

Studying sociology can provide people with this wide knowledge and a skill set that can contribute to many workplaces, including

• an understanding of social systems and large bureaucracies;
• the ability to devise and carry out research projects to assess whether a program or policy is working;
• the ability to collect, read, and analyze statistical information from polls or surveys;
• the ability to recognize important differences in people’s social, cultural, and economic backgrounds;
• skills in preparing reports and communicating complex ideas; and
• the capacity for critical thinking about social issues and problems that confront modern society. (Department of Sociology, University of Alabama-Huntsville)

Sociology prepares people for a wide variety of careers. Besides actually conducting social research or training others in the field, people who graduate from college with a degree in sociology are hired by government agencies and corporations in fields such as social services, counseling (e.g., family planning, career, substance abuse), community planning, health services, marketing, market research, and human resources. Even a small amount of training in sociology can be an asset in careers like sales, public relations, journalism, teaching, law, and criminal justice.

Sociology in the Real World

Social networking consequences.

You’ve probably heard a cautionary story that goes something like this: A high school student spent years working hard, engaging in their community, helping others, and generally growing into a positive and promising young adult. During senior year, they start the college application process, and after a couple of interviews and other interactions, things are looking bright at several of their top choices. But when the time arrives for those fateful notifications about acceptance or rejection, the student and their family are shocked to get rejected from all schools but one. Inquiries from family members and guidance counselors had no results. The only news came in the form of a letter three weeks later from the one school that had accepted the student.

“...After an initial investigation, the University has determined that several posts attributed to you violate our policies, and are offensive and troubling...”

The letter’s remaining two pages detailed the ongoing investigation and outlined the potential outcomes. But that one statement said it all: The student had posted something offensive on social media, and their prospective colleges had found it.

Two years earlier, at the beginning of sophomore year, the student had posted two comments and a meme that mocked a classmate who had been assaulted at a party. Even thought the student had removed them within a few days, the posts lived on in other forums and on a few friends’ pages; there was also the possibility that someone had screen-grabbed them. While social media posts are protected forms of speech in relation to the government, colleges can review them as they evaluate applicants. Employers can do the same, as can romantic partners or even volunteer organizations.

You may believe that a 15-year-old’s social media comments should not impact them years later. Or you may feel that someone who jokes about assault may be a risk to commit a similar act or fail to stop or report one. Sociologists may consider all of those assumptions, and may seek answers or information through research to uncover the impacts, risks, tendencies, and outcomes on the different groups involved. For example, a sociologist might work to discover answers to the following questions:

• Is abusive speech or assault less likely to occur at colleges that screen applicants’ social media posts?
• Do sensitivity trainings or cultural competency programs have an effect on online speech?
• Do colleges treat all community members equally when they discover someone has posted offensive comments or other content?
• Are algorithms and artificial intelligence used to detect problematic comments biased against certain people or communities?

None of these questions could be answered by a single study or even a group of them. But like the Supreme Court’s use of Mamie and Kenneth Clarke’s research, college administrators, high school counselors, and technology companies can use the outcomes of research and analysis to make decisions or implement programs.

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David Murakami Wood awarded Canada Research Chair in Critical Surveillance and Security Studies

You may have heard of Telosa, the sustainable city planned for the US desert, of NEOM, a Saudi Arabian futuristic mega-city, or of Japan's national Super City policy, which aims to integrate smart technology into all aspects of life.

As the new Canada Research Chair in Critical Surveillance and Security Studies, Dr.  David Murakami Wood  will lead a research team that explores examines how smart-city technologies and state-corporate ideologies intertwine.

A Full Professor in the Department of Criminology, Faculty of Social Sciences, and a Faculty member of the Centre for Law, Technology and Society, Dr. Murakami Wood i s an interdisciplinary specialist in surveillance, security and technology from a global urban perspective, working mainly in Canada, Japan, the UK and Brazil.

The project, called “Platform Cities in an Age of Planetary Surveillance”, will include an examination of the role of surveillance in the Anthropocene, an environment in which planetary urbanism, AI and global crises shape our world. They will also explore the future of security, the role of national security agencies in planetary politics, and the impact of the climate crisis on surveillance. The goal of this research is to transform policy and public discourse through academic publications, policy engagement, fiction and films.

This new Canada Research Chair in Critical Surveillance and Security Studies and its team will be hosted at and supported by the University of Ottawa Centre for Law, Technology and Society, Canada’s leading research hub on technology law, ethics and policy, that host three other Canada Research Chairs and four University Research Chairs . This new chair will enhance the Centre’s leadership and global footprint, and, building on existing collaboration , Dr. Murakami-Wood will be able to leverage the Centre’s policy network and expertise in knowledge mobilization that will complement their global network.

The Canada Research Chairs Program invests to attract and retain some of the world’s most accomplished and promising minds. Chairholders aim to achieve research excellence in engineering and the natural sciences, health sciences, humanities, and social sciences.

Educated at Oxford and Newcastle, UK, Dr. Murakami Wood joined the University of Ottawa in 2022 from Queen’s University at Kingston where he was Director of the Surveillance Studies Centre, and Associate Professor in the Department of Sociology, and a former Canada Research Chair (Tier II) in Surveillance Studies.

He is a leading organizer in the field of surveillance studies as co-founder and now co-editor-in-chief of the international, open access, peer-reviewed journal, Surveillance & Society, co-founder and a current director of the Surveillance Studies Network, co-editor of Surveillance Studies: A Reader (Oxford University Press, 2018), Big Data Surveillance and Security Intelligence (UBC Press, 2021), and the forthcoming International Handbook of Surveillance Studies (Edward Elgar). 

Congratulations to Dr. Murakami Wood!