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Personal Branding: What It Is & Why It Matters

Businesswoman making a presentation

  • 21 Mar 2024

Think of your favorite brands. What makes them memorable? What value do they provide, and how do they communicate it?

Just as products and services must be branded to communicate their differentiators and attract customers, you can craft your brand through a practice called personal branding.

“How do we apply everything we know about branding products and services to branding our most important product, which is ourselves?” says Harvard Business School Senior Lecturer Jill Avery, who teaches the online course Personal Branding—part of the Credential of Leadership, Impact, and Management in Business (CLIMB) —on an episode of The Parlor Room podcast. “Every time we apply for a job or vie for a promotion or try to land a new client or try to land a new date, we have to market ourselves. How do we apply the theories of branding to understand how to best express and communicate our own personal value proposition about the difference that we'd like to make in the world?”

Listen to the full podcast episode below or watch it on YouTube :

Before diving into how to create your personal brand, here’s a primer on what personal branding is and why it’s important.

What Is Personal Branding?

Personal branding is the intentional, strategic practice of defining and expressing your value.

“It’s the amalgamation of the associations, beliefs, feelings, attitudes, and expectations that people collectively hold about you,” Avery and her co-author, HBS Executive Fellow Rachel Greenwald, write in the Harvard Business Review .

They explain that personal branding’s goal is to ensure the narrative about you is:

  • Accurate: Is it true?
  • Coherent: Does it make sense?
  • Compelling: Does it draw people in?
  • Differentiated: Does it demonstrate what makes you unique?

If you don’t intentionally craft your personal brand, other people’s assumptions and perceptions of you may not align with those four attributes. By engaging in personal branding, you can define what you’d like to communicate and do so effectively.

Why Is Personal Branding Important?

By determining your unique value and living in a way that promotes it, you can become known for your defining attributes. That reputation can help attract opportunities in your career and life that align with your authentic self.

For instance, imagine you position yourself as a financial analyst with high emotional intelligence who loves to ski.

  • Attract projects, promotions, and job opportunities that correspond to your skills
  • Spread knowledge of your unique differentiators so you’re sought out for them
  • Connect you to people with common personal and professional interests

It can also have internal benefits, including:

  • Increased confidence in your financial and leadership abilities
  • Clarified goals and values
  • Decreased imposter syndrome and a better sense of your authentic self

Drawing from Avery and Greenwald’s research , here’s how you can build your personal brand to increase visibility and own your unique value proposition.

How to Become a More Effective Leader | Access Your Free E-Book | Download Now

How to Build Your Personal Brand

1. define your purpose.

The first step to creating your personal brand is identifying your values, goals, and purpose.

Start by asking yourself:

  • What do I care about?
  • What are my values?
  • What do I want people to know about me?
  • How do I want to define myself?
  • What makes me special?
  • How do I provide value to others?

Consider either your professional or personal life while brainstorming, and ensure you think about your audience.

Afterward, come up with a sentence that clearly states who you are and what value you provide—that’s your value proposition . For example: “I’m an experienced social media manager in the athletic wear industry who’s passionate about empowering my team.”

Try several variations to find what feels authentic and impactful.

2. Audit Your Personal Brand Equity

Next, take stock of your current personal brand. Even before consciously deciding to craft one, others carry perceptions and knowledge about you.

In the Harvard Business Review , Avery and Greenwald outline several factors to consider during this phase:

  • Credentials: Your education, awards, and achievements
  • Social capital: Personal and professional connections’ quantity and quality
  • Cultural capital: Emotional intelligence and expertise you’ve garnered through life experiences

What gap exists between your current personal brand and the one you want to implement? How can you use your credentials and social and cultural capital to bring the new version to light?

3. Construct a Narrative

Once you understand your purpose and current personal brand, compile stories that illustrate your value proposition. While a one-line statement can be effective, you must oftentimes prove your value in conversational settings.

For instance, if one of your differentiators is that you take bold yet calculated risks, you may tell a story about when you went skydiving. During an interview, you may call, instead, upon a time when you took a chance on a new product innovation without knowing how it would perform—and it paid off.

What experiences convey your best qualities? Brainstorm a list to keep in your back pocket.

4. Communicate and Embody Your Brand

After planning your personal brand, communicate it by identifying outlets through which you can promote your value. Just like marketing products and services, you can use a mix of paid, owned, and earned media to make your value proposition and stories accessible and visible to a wider network.

While it may feel unnatural to market yourself as you would a product, keep in mind that it will attract opportunities that align with your unique value. By increasing your visibility, you can provide value to more people.

You can also communicate your personal brand by embodying it in face-to-face interactions. Think of them as chances to show who you are. For instance, if you want to convey your passion for volunteerism, enthusiastically share your involvement at a local charity event if a co-worker asks about your weekend plans.

Embodying your brand also means taking steps to bolster your unique value. If, for example, you’re a skilled engineer who wants to improve your leadership skills , taking a leadership program not only can help you build those skills and gain expertise but signal that you’re serious about doing so.

Related: Leadership in Engineering: What It Is & Why It’s Important

5. Socialize Your Brand

While you are your best advocate, the next step of personal branding is making sure others share your value. In the Harvard Business Review , Avery and Greenwald outline four groups that can be instrumental in socializing your brand:

  • Gatekeepers: Those whose buy-in is critical to reaching your goals
  • Influencers: People with authority who can source additional platforms for sharing your brand
  • Promoters: Those who actively support pursuing your goals
  • Communities: Groups who share your mission or interests or seek the value you provide

One example is the HBS Online Community , where you can connect with other business professionals before, during, or after taking an HBS Online course. Beyond a global network of supporters, joining an online learning community can provide new perspectives and opportunities to make positive change .

Related: 9 Benefits of the HBS Online Community

6. Reevaluate and Adjust

Personal branding isn’t a one-time project—it requires continually reassessing and adjusting to ensure you live and project your intended brand.

Enlist people you trust to help you reevaluate and describe your brand and value, such as co-workers, friends, and industry connections.

“For example, if you’re being considered for a managerial position but learn that not everyone perceives you to be a strong leader, you might take a leadership training course , volunteer to head up a new project or task force, or take on relevant roles in your personal life, such as joining a nonprofit board,” Avery and Greenwald write in the Harvard Business Review .

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Define Your Value and Make an Impact

A strong personal brand can help you attract the right people, land a job or promotion, and make connections that lead to new opportunities.

With reflection and intentional actions, you can gain confidence in your personal value and project it in your life and career.

Do you want to develop your personal brand? Explore our yearlong Credential of Leadership, Impact, and Management in Business (CLIMB) program , which comprises seven courses for leading in the modern business world. Download the CLIMB brochure to learn about its curriculum, admissions requirements, and benefits.

personal branding presentation

About the Author

Remote Reactor

Master the Art of Personal Brand Presentation Today

annika

  • November 6, 2023

Building a strong personal brand is crucial for success in today’s competitive job market. Whether you are looking to boost your career or grow your business, presenting yourself in a compelling and authentic way is essential. In this article, we will explore the key elements of personal brand presentation and how you can master the art of showcasing your brand effectively.

Key Takeaways:

  • Creating a strong personal brand is vital for success in the job market.
  • Authenticity and effective presentation are key factors in showcasing your personal brand.
  • Visual impact, non-verbal communication, and consistency play important roles in personal brand presentation .
  • Athletes can provide valuable lessons on personal branding strategies.
  • Overcoming insecurities and controlling your narrative are essential in building a personal brand.

The Visual Impact of Your Personal Brand

When it comes to personal brand presentation , visual appearance plays a significant role in making a lasting impression. Your clothes, hairstyle, and overall look are important factors that people use to form initial judgments about you. Research has shown that individuals are often judged based on their appearance, and this judgment can have an impact on how they are perceived professionally.

Whether you are dressing for a job interview or giving a presentation, it is crucial to pay attention to your visual image and ensure that it aligns with your personal brand. Your personal branding presentation slides should reflect your brand’s message and values, using colors, fonts, and imagery that are consistent with your overall brand identity.

Personal branding examples in presentations can serve as inspiration for creating impactful slides. By incorporating visuals such as images, graphics, and charts, you can effectively communicate your personal brand story and engage your audience. Remember, the visual impact of your personal brand goes beyond just your appearance; it extends to the design and imagery you use in your personal brand slide deck as well.

Elements of Visual ImpactExamples
Clothing and StyleChoosing attire that reflects your personal brand, such as dressing in a professional and polished manner for a corporate setting or embracing a more creative and unique style for a creative industry.
Colors and FontsSelecting colors and fonts that are consistent with your personal brand’s visual identity, using them consistently across your .
Imagery and DesignIncorporating high-quality images, relevant graphics, and visually pleasing design elements in your deck to enhance the overall visual impact.

By paying attention to the visual impact of your personal brand and incorporating it into your personal brand presentation, you can create a memorable and compelling impression that resonates with your audience.

Non-Verbal Communication in Brand Presentation

When it comes to personal brand presentation, verbal communication is just one part of the equation. Non-verbal communication, including body language and gestures, plays a crucial role in how others perceive you. It is important to be aware of your non-verbal cues and make intentional choices to enhance your personal brand.

Body Language: Your movement and posture can convey a lot about your confidence and authenticity. Standing tall with good posture exudes confidence, while fidgeting or slouching can project a lack of self-assurance. Making eye contact and using open gestures can also create a sense of engagement and connection.

Confidence: Confidence is key in personal brand presentation. Your non-verbal cues should project confidence and enthusiasm for what you are presenting. By maintaining a positive and energetic demeanor, you can captivate your audience and leave a lasting impression.

Authenticity: Authenticity is another important aspect of non-verbal communication. It is essential to be genuine and true to yourself in how you present yourself. When your non-verbal cues align with your values and personality, it creates a sense of trust and authenticity.

The Power of Body Language

Research has shown that body language can have a significant impact on how others perceive you. In fact, studies have found that body language accounts for a large percentage of communication, even more than verbal communication in some cases.

“Your movement, posture, and confidence can influence how others perceive you.”

By being mindful of your body language and making intentional choices, you can enhance your personal brand presentation and make a positive impact on others. Whether you are attending a personal branding workshop or giving a presentation, remember that your non-verbal communication is just as important as your words.

Examples of Non-Verbal CuesImpression
Standing tall with good postureConfident and assured
Using open gesturesEngaging and approachable
Maintaining eye contactTrustworthy and attentive

By incorporating these non-verbal cues into your personal brand presentation, you can effectively communicate your message, build trust, and leave a memorable impression. Remember, your body language speaks volumes, so make sure it aligns with your personal brand.

The Power of Personal Branding: Learning from Athletes

Athletes have mastered the art of personal branding, leveraging their star power to create strong and recognizable images. By studying their strategies, we can learn valuable lessons in creating an impactful personal brand presentation. Athletes like LeBron James have become more than just sports icons – they are global brands that inspire millions.

So, what can we learn from athletes when it comes to personal branding? First and foremost, athletes understand the importance of consistency and authenticity. They stay true to their values and consistently deliver on their promises, building trust and loyalty among their fans. They also know the power of visual storytelling, using their unique style and image to captivate audiences.

One key takeaway is the power of personal brand presentation through visual elements, such as slide decks and PowerPoint presentations. Athletes often use these tools to showcase their personal brand powerfully. Take a look at my personal brand PowerPoint presentation to see how you can effectively communicate your brand story and values.

personal brand slide deck

Table: Personal Brand PowerPoint Examples

Personal BrandPowerPoint Example
Achievement-driven entrepreneurSlide 1: Showcase key milestones
Social media influencerSlide 2: Highlight engagement metrics and partnerships
Thought leader in the tech industrySlide 3: Present key insights and industry recognition

These examples illustrate how athletes and other successful individuals use PowerPoint presentations to create visually engaging and impactful personal brand presentations. Just like athletes, we can leverage the power of visual storytelling to captivate our audience and leave a lasting impression.

The Role of Clarity, Consistency, and Constancy in Personal Branding

When it comes to personal branding, three key elements play a significant role in shaping your brand identity: clarity, consistency, and constancy. Each of these elements contributes to creating a powerful and memorable personal brand presentation that resonates with your target audience.

First and foremost, clarity is essential in understanding who you are, what you offer, and what sets you apart from others. By clearly defining your unique value proposition and identifying your strengths, you can craft a compelling brand message that effectively communicates your personal brand to others.

Consistency is equally important in personal branding. It entails delivering on your promises and presenting yourself in a cohesive manner across all platforms and interactions. Consistency builds trust and credibility, reinforcing your brand identity and making a lasting impression on your audience.

Lastly, constancy involves maintaining visibility and consistently communicating your brand message. By staying active and engaged in your industry or niche, you can reinforce your expertise and build a strong brand presence over time. Consistency and constancy work hand in hand to create a lasting impact on your audience and establish you as a thought leader or go-to professional in your field.

ClarityConsistencyConstancy
Understand who you are and what sets you apartDeliver on promises and present yourself cohesivelyMaintain visibility and consistently communicate your brand message
Define your unique value propositionBuild trust and credibilityStay active and engaged in your industry
Craft a compelling brand messageReinforce your brand identityEstablish yourself as a thought leader

Overcoming Insecurities in Personal Branding

Building a personal brand can be intimidating, and it can bring up insecurities and self-doubt. Many individuals struggle with the fear of being perceived as bragging or not living up to expectations. It is important to overcome these insecurities and embrace the value you bring. By recognizing your strengths, being authentic, and focusing on adding value to others, you can build a personal brand that feels true to who you are.

One key aspect of overcoming insecurities in personal branding is recognizing and embracing your unique strengths and qualities. Understand what sets you apart from others and how you can leverage those qualities to create a compelling personal brand presentation. By focusing on what makes you special, you can showcase your expertise and build confidence in your abilities.

Another way to overcome insecurities is to be authentic and genuine in your personal brand presentation. Trying to be someone you’re not will only lead to feelings of insecurity and imposter syndrome. Embrace your true self and let your personality shine through in your personal brand. When you are genuine, it will resonate with others and make a lasting impact.

Lastly, shifting your focus from self-doubt to adding value to others can help overcome insecurities. Instead of worrying about how you are being perceived, concentrate on how you can provide value and make a difference in the lives of others. By focusing on serving others, you can build a personal brand that is not only authentic but also impactful.

“Embrace your true self and let your personality shine through in your personal brand.” – Personal Branding Expert
“Focus on serving others and providing value, rather than worrying about how you are being perceived.” – Career Coach

The Power of Controlling Your Narrative and Owned Media

Taking control of your personal brand narrative is crucial in shaping how others perceive you. By owning your story and managing your own media channels, you can actively shape the public’s perception of your brand. This can involve leveraging social media, creating content, and establishing yourself as an expert in your field. By investing in owned media and controlling your narrative, you can enhance your personal brand presentation and attract the right opportunities.

In today’s digital age, owning your media channels allows you to directly communicate with your target audience. Social media platforms like LinkedIn, Facebook, and Instagram provide an invaluable opportunity to showcase your personal brand and share your expertise. By consistently sharing valuable content, engaging with your audience, and building a community around your brand, you can establish yourself as a thought leader and gain credibility in your industry.

A key advantage of owning your media channels is the ability to control the narrative surrounding your brand. While traditional media outlets may focus on certain aspects or spin stories in a particular way, owning your media channels allows you to share your message authentically. You can craft the story you want to tell, highlight your achievements, and shape public perception to align with your personal brand values.

The Power of Personal Branding Presentation PDF

One effective way to control your narrative and showcase your personal brand is by creating a personal branding presentation PDF . A well-designed and visually appealing PDF can serve as a powerful tool to communicate your brand story, highlight your accomplishments, and showcase your expertise.

A personal branding presentation PDF can include elements such as:

  • A concise and impactful introduction that captures the essence of your personal brand
  • A visually engaging layout with compelling imagery and graphics
  • An overview of your professional background, including education, work experience, and achievements
  • Testimonials and quotes from satisfied clients or colleagues
  • Examples of your work or projects that demonstrate your skills and expertise
  • A call to action, inviting potential partners or employers to connect or collaborate with you

By creating a personal branding presentation PDF , you can provide a comprehensive and visually appealing overview of your personal brand. This document can be shared with potential employers, clients, or partners, enabling them to gain a deeper understanding of who you are and what you bring to the table. It serves as a valuable tool for showcasing your personal brand in a professional and impactful way.

personal branding presentation pdf

Leveraging Partnerships for Personal Branding

Collaborating with key figures outside of your industry can be a powerful strategy for personal brand presentation. By partnering with influencers, celebrities, or experts in related fields, you can expand your reach and attract a wider audience. Strategic partnerships can provide unique opportunities for visibility and help you showcase your personal brand in new and exciting ways.

When considering potential partnerships, it’s important to align with individuals or organizations that share similar values and have a complementary audience. This ensures that the collaboration feels authentic and resonates with both your brand and your partner’s audience. For example, if you’re a fitness influencer, partnering with a popular nutritionist or wellness brand can enhance your credibility and broaden your reach.

“Collaboration is key in personal branding. By partnering with other industry leaders, you can tap into new networks and gain exposure to a wider audience. It’s a win-win situation that allows you to showcase your expertise while also providing value to your partner’s audience.” – John Smith, Personal Branding Expert

In addition to expanding your audience, partnerships can also provide access to new resources and opportunities. By joining forces with established brands or influential individuals, you may gain access to their network, platforms, or even exclusive events. This can significantly elevate your personal brand presentation and open doors to new possibilities.

Partnership BenefitsExamples
Increased brand visibilityPartnering with a popular podcast host to co-host an episode
Enhanced credibilityCollaborating with a renowned author to co-write a book
Access to new audience segmentsPartnering with a social media influencer to do a joint giveaway
Expanded resources and opportunitiesWorking with a well-established company to co-create a new product line

When entering into a partnership, it’s essential to establish clear goals and expectations from the beginning. Define the scope of the collaboration, outline each party’s responsibilities, and set measurable milestones to track progress. By fostering open communication and nurturing the partnership, you can maximize the benefits and create a successful personal brand presentation.

The Impact of Personal Branding on Career Growth

Building a strong personal brand has a direct impact on career growth and opportunities. In today’s competitive job market, employers and clients are looking for individuals who not only possess the necessary skills but also align with their company culture and values. By mastering the art of personal brand presentation, you can position yourself as a valuable asset and stand out from the competition.

One way to enhance your personal brand visibility is by leveraging business consulting services , like those offered by Blessed Pirate . These services provide expert guidance and support in developing and showcasing your personal brand. Whether you need assistance with creating a compelling brand story, refining your online presence, or crafting a powerful LinkedIn profile, business consulting services can help you make a strong impression on potential employers and clients.

Blessed Pirate’s LinkedIn post generation service is particularly valuable in today’s digital landscape. By consistently sharing engaging and relevant content on LinkedIn, you can increase your visibility, expand your network, and attract new opportunities. This service takes the guesswork out of creating impactful posts by providing personalized content recommendations based on your personal brand and target audience.

In conclusion, investing in personal branding and utilizing business consulting services , such as those provided by Blessed Pirate , can significantly impact your career growth. By presenting yourself authentically and strategically, and by leveraging platforms like LinkedIn, you can differentiate yourself from the competition and attract the right opportunities. Take control of your personal brand presentation today and position yourself for success in your career.

Source Links

  • https://www.linkedin.com/pulse/personal-branding-art-presentation-part-1-visual-wilson-iii-mba
  • https://medium.com/fleishmanhillard-boston/mastering-the-art-of-the-personal-brand-the-evolution-of-lebron-james-ba5ef7634b37
  • https://www.beautiful.ai/blog/your-personal-brand-plan-with-melody-wilding

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Personal Branding Canvas Template

Personal Branding Canvas Template in PowerPoint

Number of slides: 15

The Personal Branding Canvas is a one-page method to build a powerful personal brand. This visual tool has 12 sections that help you identify what differentiates you from other professionals, how you want people to recognize your talents, and how to do it. Use the Personal Branding Canvas PowerPoint template to go through each section and develop a strong personal brand.

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Free Personal Branding Canvas Template

Personal branding canvas slide.

The stellar slide of this template is the personal branding canvas slide. It presents all the twelve sections of the personal branding canvas in a single view. These are identity, skills, arena, offering, reasons to believe, promise, positioning, communications, competitors, audience, investments, and results.

Professional Skills Slide

Which are your skills as a professional? In this slide, you’ll be able to list your talents and expertise or areas of knowledge. Knowing exactly what you can do for others is key in the development of your personal brand.

Personal Brand’s Communication Strategy

In this section, you’ll set up the guidelines for your communications strategy. How will people know about you? How will you create a strong relationship with your potential clients? Your communication strategy involves everything from your personal image and publications to your social media profiles and public speaking events.

Personal Branding Strategy

Corporate coaches and talent development professionals can use this PowerPoint template to help their clients build a strong personal brand.

Advance in your career

Use the Personal Branding Canvas template in the making of your career plan. Once you complete all the sections of the canvas, you’ll see lots of insights into how you can develop your talents

Personal branding for everyone

The Personal Branding Canvas is a practical tool you can incorporate into workshops and seminars. Plus, this framework proves you don’t need advanced Marketing skills to build a personal brand

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How to make your branding presentation a success

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Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

  • Brand overview;
  • Detailed information about the brand’s target market;
  • How the brand positions itself in the market;
  • Showcase of the brand’s visual elements (logo, color palette, imagery);
  • Explanation of the brand’s communication style (voice, tone);
  • Examples of how the brand identity is applied across various mediums;
  • Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Branding presentation for an audience.

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

A women presenting a presentation with a school presentation theme

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

Business women trainer having a Zoom meeting.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Rear view shot of a businessman raising hand to ask questions during a seminar. Professional asking query during a launch event in convention center.

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Prezi Video

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

A young woman in a modern office space uses a laptop at a desk. Space for copy.

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

Confident businessman presenting an investor pitch deck.

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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Personal Branding PowerPoint Template and Google Slides

Personal Branding PowerPoint Template and Google Slides

Personal Branding Presentation Slide

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  • Slides are available in different nodes & colors.
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  • It is a well-crafted template with an instant download facility.
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  • It has an excellent design to present your idea.
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Importance of Personal Branding - Slide 1

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Download our Personal Branding presentation template for MS PowerPoint and Google Slides to describe the strategic process of creating a unique identity and image for oneself. The feature-rich visual aid is an apt choice to help presenters explain how this process highlights the unique strengths, skills, and qualities of individuals in a unique and memorable way.

Take advantage of our beautiful slides to showcase the basics and key elements of an impactful personal branding strategy. Use our professionally designed PPT to shed light on the reasons, importance, and benefits of creating a personal brand. Industrial trainers and coaches can use this animated set to illustrate the steps and techniques involved in the personal branding process. You can also demonstrate the role of this branding in establishing an individual as a credible and trustworthy authority in their respective field.

Sizing Charts

Size XS S S M M L
EU 32 34 36 38 40 42
UK 4 6 8 10 12 14
US 0 2 4 6 8 10
Bust 79.5cm / 31" 82cm / 32" 84.5cm / 33" 89.5cm / 35" 94.5cm / 37" 99.5cm / 39"
Waist 61.5cm / 24" 64cm / 25" 66.5cm / 26" 71.5cm / 28" 76.5cm / 30" 81.5cm / 32"
Hip 86.5cm / 34" 89cm / 35" 91.5cm / 36" 96.5cm / 38" 101.5cm / 40" 106.5cm / 42"
Size XS S M L XL XXL
UK/US 34 36 38 40 42 44
Neck 37cm / 14.5" 38cm /15" 39.5cm / 15.5" 41cm / 16" 42cm / 16.5" 43cm / 17"
Chest 86.5cm / 34" 91.5cm / 36" 96.5cm / 38" 101.5cm / 40" 106.5cm / 42" 111.5cm / 44"
Waist 71.5cm / 28" 76.5cm / 30" 81.5cm / 32" 86.5cm / 34" 91.5cm / 36" 96.5cm / 38"
Seat 90cm / 35.4" 95cm / 37.4" 100cm / 39.4" 105cm / 41.3" 110cm / 43.3" 115cm / 45.3"

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How to Define, Develop, and Communicate Your Personal Brand

  • Rachel Montañez

personal branding presentation

Make it a part of your daily workflow.

Your personal brand is the combination of your skills, the values you present, and the impression you leave on others. Thankfully, there are actions you can take daily to help you define, develop, and communicate your personal brand.

  • Define. It’s impossible to have a strong personal brand if you don’t have a good grasp on who you are, what you enjoy, and what you’re good at. Start by tuning into your emotions. How do you feel after certain meetings, tasks, or interactions? Then, find your stakeholders — your manager, mentor, or other colleagues can help give you feedback and help you adjust based on how others perceive you. Finally, understand your skills by considering the unique talents that make your daily work possible. These are core to your personal brand.
  • Develop. The best place to start showcasing your brand, and developing it further, is through your daily actions at work. When you’re completing a task, always think about the outcome that will best boost your personal brand. Then, look for ways to use your personal brand to improve the organization. This will further bolster your personal brand, while driving valuable change internally. Finally, become a stakeholder for others — look for opportunities to share your knowledge and develop others. Doing so helps you strengthen your network, gain visibility, learn more about yourself, and further develop your brand.
  • Communicate. You’ve defined your brand, you’ve developed it further within your organization — now it’s time to make sure everyone knows who you are and what you stand for. One way to communicate your personal brand is through social media, especially on platforms like LinkedIn. This can help you gain visibility among your colleagues, company’s executives, and recruiters. Networking can also help you communicate your brand, but that doesn’t mean you should lean into boring small talk. Before any planned encounters, try to write down two or three projects, life updates, or personal wins that you’re eager to share. Finally, remember to celebrate others when they achieve great things. Doing so is a great way to stay connected to your colleagues and ensure you stay top of mind for them.

Whether you like it or not, you’re building a personal brand.

  • Rachel Montañez is a keynote speaker on burnout and self-advocacy in the workplace. Her clients include a range of Fortune companies including Google, General Mills, L’Oréal, and Under Armour. She’s lived and worked in the U.K., South Korea, Japan, and her home base in the United States.

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Dive into mastering time management with this vibrant and engaging presentation template, ideal for workshops, training sessions, or personal development seminars. Explore essential techniques designed to optimize daily routines and enhance productivity effectively. The template offers a diverse range of slides that introduce strategies for prioritization, effective delegation, and leveraging digital tools for better time management. It includes detailed infographics that illustrate methods like the Pomodoro Technique, time blocking, and the benefits of taking regular breaks to maintain mental clarity and focus. This template not only helps in understanding time management concepts but also in applying them practically. Additionally, this template is compatible with popular presentation platforms such as PowerPoint, Google Slides, and Keynote, ensuring it can be accessed and utilized widely across different devices and settings, making it a versatile tool for anyone looking to improve their time management skills.

Boho Aesthetic Presentation

Boho Aesthetic Presentation

Embrace the essence of Bohemian style with our vibrant presentation template, designed to celebrate the free-spirited and artistic flair of Boho aesthetics. Perfect for interior designers, lifestyle influencers, or retail brands, this template uses a soothing color palette of earthy and pastel tones, adorned with whimsical illustrations to convey a laid-back elegance. The template includes a variety of slides, such as image galleries, team introductions, and customizable layouts for showcasing Bohemian-inspired collections or decorating tips. It features infographics and comparison slides that are ideal for illustrating before-and-after scenarios of interior transformations or discussing market trends. Additionally, timeline infographics offer a historical perspective on Bohemian trends, while mind maps facilitate creative brainstorming sessions. This comprehensive toolkit is designed to make your presentation engaging and informative, capturing the unique charm of Bohemian culture in every slide. Whether for professional use or personal projects, it ensures your message is delivered with style and impact.

Evolution of Fashion Design Presentation

Evolution of Fashion Design Presentation

Stride down the digital runway with this chic presentation template, a tribute to the dazzling evolution of fashion design. It weaves a tapestry of style through the decades, offering slides that serve as your personal showroom. From the subtle charm of vintage attire to the bold statements of contemporary couture, the template frames each era with striking contrasts and sleek design elements. High-resolution images and crisp typography mirror the meticulous craftsmanship of the fashion world, with layouts poised to showcase the ingenuity of iconic trendsetters and the transformative allure of textiles. The vibrant color scheme captures the eye, ensuring your narrative on sartorial elegance stands out. Effortlessly stylish and meticulously organized for PowerPoint, Keynote, and Google Slides, this template is your front row ticket to delivering a presentation that captures the essence of fashion's ever-changing panorama, leaving your audience captivated by the elegance and creativity of your storytelling.

Zaeden Presentation Template

Zaeden Presentation Template

Zaeden is the fitness industry template you need to promote and grow your business. The theme comes with many different features that are designed to demonstrate a variety of workout programs and supplement details. Zaeden has been carefully crafted by professionals who actively use these templates every day. This means it can be easily customized to fit your needs, in real-time. Pictures and charts are also made for easy editing as well as easy readability without too much confusion on reading. Easy to use and high quality code makes this template suitable for all types of businesses.

Asa Presentation Template

Asa Presentation Template

Are you looking for a template to make your life easier as an instructor? Asa is that one. It was designed to be simple and easy to use while maintaining a professional image. Asa is packed with useful features such as a responsive design, clean and modern layout. It's simplicity will help you explain your business in a professional way. This PowerPoint presentation could be used to promote your course as well as show students how effective your teaching techniques are. It comes packed with 9 different designs that are fully editable and easy to change colors, fill and shapes!

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Personal Branding Video: How to Make Your Own with Best Examples

Want to build a personal brand that stands out?

Try personal branding videos —make them ‘the face’ of your brand.

Thinking of getting your own video? We can help! Take a sneak peek into what we've done for brands like yours!

They can show people what you are, what you do, and what you bring to the table in the most engaging way possible.

They can shape your public image the way you want and determine how people see your skills, values, and what you stand for.

They can visually and emotionally stimulate people to connect with you on a deeper level.

And you can use this connection to bring the type of conversions you want—more views, more following, more sales, or more business.

But to create these videos and see the benefits, you need to understand the nuances of personal branding videos.

That’s why we’ve put together this blog to guide you through everything.

In it, we’ll explain what personal branding videos are, why they matter, and how to use them effectively. 

Plus, we’ll also share some inspiring video examples to spark your creativity.

What is a Personal Branding Video?

  • Delivers Message in an Engaging Way
  • Generates More Trust
  • Creates Unique Email Signature
  • Builds Solid Online Presence
  • Are Extremely Shareable

Step 1: Determine Your Unique Selling Point

Step 2: define your audience, step 3: decide on the purpose, step 4: tell your story.

  • Step 5: Choose Your Storyteller

Step 6: Opt for Quality Production

  • Step 7: Choose the Right Channels

Step 8: Publish and Promote

  • Improvement Pill
  • TheOdd1sOut
  • Brad’s Art School
  • Better Than Yesterday
  • Wes McDowell
  • Robert Greene
  • The Try Guys
  • Justin Shin

personal branding presentation

Source: Placement

These short videos are all about boosting your personal brand.

They give viewers a clear idea of who you are and what you offer.

Usually, they’re two to three minutes long , but they can be longer if needed.

In these videos, you might introduce yourself in a fun way, show clips of your work, or highlight your favorite spots.

You could also talk directly to the camera about your skills and values.

The goal is to answer your audience’s questions, spark their interest, and give them a reason to trust and remember you.

When done right, these videos can bring significant benefits.

Ready to find out how these videos can specifically benefit you? 

Check out the next section to discover why you need them and what they can do for your brand.

Why Do You Need a Personal Branding Video?

You might not realize it, but we all have a personal brand shaped by what we share on social media .

Every post, story, and tweet contributes to our digital identity.

But it's videos that truly make an impact online.

So, whether you're a real estate marketer, an online vlogger, or just a person wanting to build a personal brand—a captivating personal branding video is a must.

Here’s a breakdown of all the reasons that make it a must-have for your strategy—

1. Delivers Message in an Engaging Way

personal branding presentation

Source: Freepik

People are tired of those bulky paragraphs, boring print ads, and self-promoting pictures.

You can’t grab their attention with the same old tactics anymore.

What they’re looking for is something fresh, and personal branding videos offer just that.

In just a few minutes, these videos capture your personality, brand, message, and values.

With a personal branding video, your audience can skip the long-winded explanations and instantly understand who you are and why they need your brand.

All it takes is one click.

What’s more, you can tailor the story and tone of these videos to resonate with your specific audience.

This approach makes your message more relatable and memorable.

But the real game-changer is the personal connection these videos create. 

It helps your audience truly get to know you, leading to more conversions—whether you’re aiming for customers, followers, or any other goal.

2. Generates More Trust

Trust and investment go hand in hand, right? 

If people don’t trust you, they won’t invest in your brand. 

So, building trust is super important.

That’s where personal brand videos come in. 

They’re a great way to put a face and voice to your name , making it easier for people to connect with you and your brand. 

This helps build credibility and makes your brand feel more relatable.

What’s even better is that you can mix in text, images, and short clips to make your videos even more engaging.

3. Creates Unique Email Signature

personal branding presentation

Source: Unplayer

When it comes to personal branding, email marketing is also a great tool.

It’s your chance to connect with your audience and answer their questions directly.

Your email signature is key here. 

It’s your personal touchpoint and gives your contact details a bit of flair.

But let’s face it—those old-school signatures with just your name, contact info, website, and social media links are pretty bland.

How about jazzing things up with a personal branding video?

A video can make your email signature pop and grab attention . 

It adds a unique touch that makes your message stand out and your emails memorable.

4. Builds Solid Online Presence

To build a strong personal brand, you need a solid online presence, and videos are a game-changer for that.

Here’s the scoop—having a video on your website can boost your search engine ranking big time. 

In fact, sites with videos are 53 times more likely to show up on the top pages of search results.

And let’s not forget social media. 

Videos can take your social media game to the next level. 

A whopping 93% of companies have snagged new customers thanks to their social media videos .

So, if you want to up your website’s visibility, drive more traffic, and see more leads and conversions, personal branding videos are the way to go.

5. Are Extremely Shareable

personal branding presentation

How will you capitalize on the humongous crowd on digital platforms if your content isn’t shareable?

With videos, you don’t need to be concerned about this.

With just a few clicks, you can share your personal branding videos on your social media profiles and other digital platforms, and watch them spread.

When more people engage with the video and are inspired by it, your reach will expand by leaps and bounds.

To make your video a success just keep some things in mind–

  • Make sure the videos aren’t too pushy with your self-promotion.
  • Videos should provide your audience with some real value and a compelling story to hold onto.

Just keep them real and helpful, and you’ll see how people share your videos left, right, and center.

By the end of this point, you must have understood why personal branding videos are essential for you.

Now you must be wondering—"How do I make them?"

Don’t worry—dive into the next section to find out how.

How to Make Your Own Personal Branding Video

Go through these steps and you’ll know by the end how to make a personal branding video–

personal branding presentation

If you're looking to promote yourself as a brand, start by figuring out what makes you special.  

Think about your skills, experiences, and personality—what sets you apart from the rest? 

Once you identify these unique qualities, you can create a video that highlights what you bring to the table and shows how you can help your audience. 

This way, your video will really stand out and connect with the people who matter most.

Ask yourself who is going to watch your videos.

Whether your audience is live event-goers, online customers, or potential employers .

Understand them and make content that suits their interests.

What are you aiming to do with the video?

Is it for a presentation, job application, or online marketing?

Define the goal and your message .

This will make sure that the video aligns with your purpose.

personal branding presentation

It’s your story, so tell it in a way that showcases your personality, values, and passion . 

Make it engaging and relatable. 

Instead of just listing your credentials, use your narrative to show what makes you unique and to share your insights and experiences. 

Let your perspective shine through and make your video stand out!

Form CTA

Step 5: Choose Your Storyteller 

Next, you need to decide who is gonna deliver your story. It can be–

Well, no one can tell your story better than yourself, right?

It adds a personal touch to the video and connects more with the audience.

Just a tip—don’t sound too self-promotional while storytelling .

It will make the video too pushy for the audience.

2. Narrator/Voiceover Artist

You can also go with a voiceover artist to share your story from a third-person perspective.

This will add a professional and more objective tone to the video.

3. Testimonials

To further boost the trust factor, you can use customer testimonials .

Instead of talking about yourself for the entire video, let your satisfied customers share their experiences on camera.

And if they’re not camera-ready, you can use animated testimonials to showcase their stories.

Think of these videos as the face of your brand—you can't skimp on quality. 

So, aim for great lighting, clear sound, and smooth editing. 

Pick a backdrop that matches your message and dress in a way that shows off your personal style but still suits your audience.

Step 7: Choose the Right Channels 

personal branding presentation

You need to choose a platform that best fits your brand message and audience. 

You can go with-

  • Instagram- It is best for visual types of videos that aren’t too long.
  • YouTube- You can share longer and more in-depth videos here.
  • Twitter- It is great for quick, engaging updates.
  • LinkedIn – If you are targeting professionals, this is the best video-sharing platform for you.

All-in-all, different social media platforms have different strengths.

Just make sure your video’s content aligns well with the strengths of the platform it’s shared on to maximize its impact.

The last step is to publish your video on YouTube , LinkedIn, your website, and other relevant platforms.

Make sure to optimize its title and description for greater search visibility.

Once published, promote your video within your network and community to increase its reach and effectiveness.

By following these steps, you can craft a personal branding video that truly highlights your unique value and resonates with your audience.

But before getting started with that, go through these personal branding video examples for some inspiration and guidance.

Best Personal Branding Video Examples

1. kurzgesagt.

This 2D animation video has a brilliantly crafted video script . 

In just 45 seconds, it seamlessly transitions from talking about humans as apes with smartphones to introducing Kurzgesagt .

It cleverly points out how we're just a tiny part of the complex world around us —a world filled with mysteries we often overlook because we're too busy.

That’s where Kurzgesagt steps in. 

Their mission? 

To explain these complexities, one video at a time.

The video then teases the type of content you can expect on the channel, like exploring whether aliens exist or what happens if you step into a black hole.

By doing this, it instantly engages the viewer.

With this kind of video, the brand not only introduces its knowledge but also gives viewers a taste of what they can expect.

2. Improvement Pill

This video showcases what Improvement Pill is all about—inspiring, motivating, and teaching you things that can change your life.

It uses character animation to explain how to make gratitude a daily habit. 

It shows how gratitude can seriously improve your life, helping with stress, anxiety, and even your relationships and problem-solving skills.

The video features lively, highly expressive cartoon characters to show the before and after effects of practicing gratitude. 

They explicitly show how people who start off feeling sad or frustrated end up feeling more relaxed and happy.

Moreover, these characters are super relatable and make it easy for viewers to visualize themselves in place of the characters.

This makes them connect more with the story.

And the more they connect, the more likely they are to convert.

3. TheOdd1sOut

This animated merch promo from TheOdd1sOut is totally wild and fun.

In this video, our main character dons his farm clothes and takes us on a quirky tour of the Odd1s family farm, where all your favorite merch items are "grown."

The scenes are straight-up imaginative—T-shirts growing on trees, keychains sprouting from bushes, a whole orchard of shirts, and plushies getting harvested from mud. 

It’s as offbeat as it sounds!

Then, the video takes a thrilling turn, diving into a spooky segment that reveals the most special merch items.

With its lively 2D animation, engaging storyline, witty dialogues, and catchy music, this video is a total must-watch. 

It grabs your attention and keeps you hooked until the very end.

As we know personalized merch is a key part of personal branding, and this video not only promotes it but also perfectly showcases TheOdd1sOut’s unique brand personality.

4. Brad’s Art School

This cartoon-style explainer video from Brad’s Art School is a total blast! 

It’s a step-by-step guide on how to draw anything using construction techniques.

Brad, the teacher, takes us through a quirky class with students like a hippo, a lion, and a bat. 

The class feels real, complete with funny moments —like when Brad mentions his DJ side gig, and the class just kind of shrugs it off before diving into the lesson.

The pro tips section is awesome, especially with Brad using his students to explain things. 

It keeps you engaged and makes you want to stick around for more.

Brad blends live drawing with digital animation to make learning artistic skills both fun and informative. 

By sharing his expertise, he not only builds his credibility but also attracts viewers eager to up their drawing skills.

5. Better Than Yesterday

This video from Better Than Yesterday really nails the brand’s goal— helping you get better, one step at a time.

It uses whiteboard animation to point out that you probably already know what's good for you and what isn’t. 

You know that fried food, couch potato time, and smoking aren’t great choices.

So, why do you still fall into these habits?

The video dives into why we stick with bad habits even when we know better and wraps up with a solution. 

It keeps things straightforward, focusing on the issue and the fix without getting distracted by flashy effects or too many characters.

The narrative style used feels personal and relatable, making you think, “Yep, they get what I’m going through.” 

That connection makes the proposed solution feel more trustworthy. 

Videos like this not only provide value but also help you build a stronger bond with your audience.

Thinking of getting your own video? We can help! Take a sneak peek into what we've done for brands like yours!

6. Wes McDowell

wes mcdowell personal branding video example

This video does a great job of positioning Wes McDowell as an expert in website and digital marketing. 

He takes a common question his target audience might have—in this case, about landing pages —and breaks it down.

Wes discusses the typical mistakes people make with landing pages and then offers a blueprint to help fix those issues and boost conversion rates.

Through a mix of screen recordings, text overlays, and screencast animation , the video drives his points home.

Overall, it effectively showcases Wes as a knowledgeable and trustworthy resource.

7. Robert Greene

The best way to let people get to know you is by having a conversation, and the next best thing? 

Sitting in front of a camera and telling them who you are.

That’s exactly what Robert Greene does in this short video.

He introduces himself, shares that he’s an author of several books and talks about how his first book is probably his biggest hit. 

The way he speaks in the video really humanizes him and shows his down-to-earth side.

Even though he's well-known, creating a simple, straightforward video to introduce himself—just like anyone else would—gives his personal brand a real boost.

People love it when you come across as genuine and humble; being too boastful or pushy usually doesn’t sit right with most folks. 

So, this video is a great example of how you can use a video to craft a certain image for yourself .

8. Ali Abdaal

This is an intro video for Ali Abdaal’s weekly podcast.

In the video, he sits in front of the camera and introduces himself and his podcast.

In nearly two minutes, he gives a clear overview of what this podcast is all about, what type of guests he’ll have, and what you can learn from the discussions.

The best thing about the video is how human it makes him feel.

His conversation with the camera doesn’t look too mechanical or scripted, his movements don’t look choreographed, and the video itself is simple without any exaggerated visual element.

All this makes the viewer feel like they are conversing with their friend through the screen.

This connection is the core element of a good personal branding video.

9. The Try Guys

This channel trailer for The Try Guys brings back some nostalgia for me.

It was the very first video of theirs that I watched, and it’s ‘the one’ that led me down the rabbit hole of watching all their videos.

The video kicks off with the four hosts introducing themselves in a very enthusiastic manner.

They explain how the channel came into existence and share snippets hinting at the type of videos they’ll be posting.

Overall, this wasn’t a boring channel trailer—it was actually quite fun.

The intro and the entire video were packed with humorous dialogue, actions, and more.

The best part of the video was how it used the hosts’ entertaining personalities to keep the audience hooked throughout.

Plus, it seamlessly delivered CTAs like subscribing to the channel, liking the content, sharing it, and following it on social media.

10. Justin Shin

This isn’t your typical 1-2 minute video; it’s a nearly 10-minute glimpse into a day in the life of Justin Shin , a data analyst.

“A Day in the Life of” videos like this are fantastic for showing people what it’s really like to work in your industry.

In fact, these types of personal branding videos are perfect for sharing on social media platforms like Facebook , Instagram , Twitter, and more.

By giving viewers a behind-the-scenes look at your life, these videos reveal who you are, what your brand stands for, and what it’s like to be part of your world.

In this particular video, we don’t just see Justin’s work; we also see everything else he does throughout the day.

The video also highlights his unique cinematography and storytelling style.

The visuals he has used are stunningly aesthetic and his soothing voice over takes the video experience to another level.

Personal branding videos are a whole different game, and if used correctly, they can bring massive gains.

In fact, in today’s digital age, they can make you an even bigger brand than any business out there.

Just look at the celebrities, YouTubers, influencers, and even businessmen with strong personal branding videos—they’ve established themselves as the go-to experts in their fields.

And this expert status is paying them well in terms of conversions and profit.

They’re selling products, and services, or boosting their existing businesses just by the power of their name.

You can be like them.

Just understand all the nuances of personal branding videos discussed in the blog.

Choose the correct references and get started.

Make a video that turns you into a brand!

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personal branding presentation

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    By following these steps, you can craft a personal branding video that truly highlights your unique value and resonates with your audience. But before getting started with that, go through these personal branding video examples for some inspiration and guidance. Best Personal Branding Video Examples 1. Kurzgesagt