graphic design client presentation template

Logo Presentation Template for Clients | Free Download

• December 11, 2019

Nick Saporito

In this post I’ll be sharing a copy of the template that I use to present logo ideas to my clients. This is useful because it lays out all of the potential design choices in numbered rows and displays how they look on a light background, a dark background, and in monotone.

One of the members of my logo design academy requested that I share a copy of this template after watching the client presentation section of the course, and I thought it would be helpful to share a copy of it here on my blog as well.

Logo Presentation Template

Whenever I present logo designs to a client, I usually offer several design ideas to choose from. The way that I do this is by placing each design on its own row, and in 3 different columns that display variations of how the design will look under the following conditions…

• In color, on a white background
• On a dark background
• In monotone

Logos need to be versatile enough to work in many in different contexts, and because of that you will typically need to provide your client with color variations that they can use on any color background. This logo presentation template allows the client to visualize how their logo would look in those contexts.

Here’s an example of the template in use…

Click to enlarge

Each box of the logo presentation template is sized at 800px by 500px. This is typically a large enough size for the client to get a good enough view of the logos on any device (desktop, tablet, phone,) but not so large that it’s going to hog disk space.

Free Download

You can download a free copy of the template here: Logo-Presentation-Template.zip

Here’s how the blank template looks…

I’ve included two copies — one for Inkscape users (.svg) and one for Illustrator users (.ai.) However, the the SVG copy can be used with any vector graphics software, not just Inkscape.

I use this template so frequently that I’ve set it as my startup document in Inkscape so that every time I launch Inkscape, it opens this document instead of the standard blank document. I have a tutorial on changing Inkscape’s startup file here if you’d like to do the same.

Use it however you’d like. No attribution or credit necessary. Enjoy!

Disclaimer: this website doesn't track you, serve ads, or contain affiliate links 🤘

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Hi, I'm Nick— a Philadelphia-based graphic designer with over 10 years of experience. Each year millions of users learn how to use design software to express their creativity using my tutorials here and on YouTube.

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Thank you, very helpful!

Thank you, Nick.

Kenyan Grafik

Hi Nick, I have been reading your articles and this resource is very nice. Thanks for helping us in all sorts of ways.

Muhammad Hamrozi

Hi Nick! Thank you so much for the blog.

I wonder, if I wanted to send the concept to the client. What kind of file I should send?

Thank You -Ozi

I usually send it as a PNG

Great value Nick, thank you so much! What a great time saver!

Glad to help 👍

Frank Okunwe

Thank you for this, I normally do this on the design brief, just colored and grayscale, incorporating this in future deliveries would be such an upgrade, once again, thank you!

Good stuff. Thanks for everything. I’m very grateful to have found you on the net.

May your charity increase as much as your wealth.

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How To Present Graphic Design Ideas/Concepts To Your Client

5 mistakes to avoid while presenting your designs, how to present your design portfolio with easy diy graphic design tools, how to present your logo designs, how to present your poster designs, how to present your flyer designs, present your designs - key takeaways.

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Feature Update: How to Present Your Graphic Design Work to Your Client

Karthik S - October 21, 2021 - Leave your thoughts.

If you're a designer, you need to know how to present your designs. They are crucial for every designer and present an opportunity for you to amaze your client. A bad design presentation can make your days of hard work go in vain, and we bet that you don’t want that to happen.

You can stop that from happening with proper presentation skills. So, in this blog, we will explore our newly-introduced feature ' Present Your Designs .' Besides, we will also look at the 11 best ways to present your design portfolio and the best tools you need to do that. Furthermore, we will focus on presenting specific design concepts such as logos, posters, flyers, etc.

Let's get started!

Feature Update: Use our feature Present Your Design Concepts to your clients and get immediate feedback.

Imagine you've received instructions to create different designs from your clients. You've gone back with your notes, and over a week or so, you've come up with different design ideas. Now, you're ready to present it to them.

But, wait! Don't rush into presenting your graphic design concepts without adequate preparation. In this section, we will examine how to present your graphic design concepts and ideas to your client, and gather feedback to meet their business goals.

What Is A Design Concept?

A design concept is the first step you take to solve a user problem. It starts from getting the brief, understanding the problem, knowing the brand and its users, speaking to different stakeholders, etc. This leads to:

• The overall theme for the design
• Styles/Motifs/Patterns
• Overall design aesthetic

Furthermore, it leads to visual layouts that could be flowcharts, digital screens, user journeys etc. that elucidate the design concept. All of these come together to solve user problems.

But, before we get to the details, here's a short infographic that summarises the top seven ways to present your design concepts. Don't forget to learn the 7 other ways that we've outlined after Tip #5.

Tip #1 Know Your Audience

Know who you are presenting to and customize your presentation accordingly. Knowing your client is essential for effective communication. It helps you connect with them better when you know what they’re looking for

Here are a few questions you can get answers to before the big day:

• Who are the members of the audience?
• What are their roles in the project?
• Who will be the final deciding authority?
• What is their communication style? Long descriptions or short, pointed messages?
• What has been their experience so far?

Also Read: How to create a logo from scratch?

If you already know who your audience is going to be, you may reach them either by email or phone to know what they expect to see.

If not, you could connect with them on platforms such as LinkedIn, or Twitter, and gauge their expectations.

You could even send a short note like the one below:

“ Hey [First name], I’m scheduled to present the different design options I’m working to you on [mention date, time]. Could you please tell me if you’re looking for anything specific that you want me to cover? I’ll ensure I put it in. See you later! :) ”

Put yourself in your client’s shoes and try to understand them and their needs. Always remember that your presentation could flop if you present without knowing your client.

Tip #2 Talking About Your Design Concept

Take the time to prepare your design presentation. Obviously, the key elements of your presentation will be the different designs, typefaces, fonts, colors, Call to Actions (CTAs), user experience etc. But, here are a few elements that you need to talk about in your design work:

A. Set the context

Use one slide to set the context of the design project and describe the business challenge at hand. For example, a business challenge could be driving more signups via a landing page or reducing customer churn.

Briefly explain the instructions you received, project goals and end objectives you're trying to achieve, etc. Setting the context right shows what you've set yourself up to do, and helps everybody stay on the same page.

B. Use a neat presentation template

Remember you're here to showcase your work, and not to hand out manuscripts. So, make sure you use a good presentation template that does not have too much text. Instead, the designs and visuals themselves must tell the story. All your slides help you to build a narrative, so use them that way.

C. Have a key takeaway in each slide

Whether you're talking about different approaches to solve your problem or the project goals, remember to have a focal point on each slide. This focal point is the key takeaway from a slide, which helps the audience remember key points. And, don't forget to summarise all the major takeaways in one slide at the end of your design presentation.

D. What does the audience really care about?

No matter what your design presentation is about, ultimately, it should include things that the audience cares about. They're listening to your design presentation to solve a business challenge. So, always ask yourself if the information you're including in your presentation is addressing that point or not. If not, it does not deserve a place.

Here's a typical structure you could use to present your designs:

• Title slide
• The team behind designs
• Context about the design project (the brief you received)
• Summary about research undertaken for it
• Insights uncovered during user research
• Different approaches taken/strategies adopted (rationale used)
• The solution - The different design options
• Summary of key takeaways

Tip #3 Presenting Your Design Decisions

When you're presenting your designs, remember to take a question-answer styled approach. What does that mean?

It means try and find answers to questions that were posed to you. For example, if you're presenting the below design graphic, here are a few questions you could answer:

• Does the bold typeface and font suit the design?
• Does the purple background look good?
• Why did you choose a random shape behind the caricature?
• Does the CTA color encourage the audience to take action?
• Did the picture convey the central message of this design?

Adopting a question-answer based approach while presenting your designs helps you be rationale-driven.

Tip #4 Tell Them a Story

People connect to stories and remember them for a long time. So, structure your presentation like a story, tell them how your design came to life, the things that inspired you to create this design, the challenges you faced, and how you overcame them.

Your stories could revolve around:

• What was your objective behind the project?
• What kind of research did you undertake for the project?
• If you've spoken to customers/users, what was the questionnaire you used?
• What kind of responses did you receive from the customers/users and what insights you derived out of it?
• How did you begin conceptualising the designs?
• What inspired you to come up with the designs?
• What do you expect as outcomes from the design project?
• How will you go about with next steps?

Storytelling is the best way to engage your audience. Most clients are unfamiliar with the design process, so sharing your design process with your client will make them appreciate your hard work on the project. It will also help your client to understand the thought process behind your design.

Tip #5 Show Real Life Use Cases

There are two ways of presenting your designs: one to showcase different screens, and the other to weave in a real life use case. Let us look at these examples.

Let us assume that Dave has commissioned a design project to know the productivity of his employees. He prefers to get updates on his mobile phone.

Example 1: One way of doing it is to show a few mobile screens that exhibit when an employee logs in and logs out, or the number of hours they spend on different tasks, or when he/she takes a break.

Example 2: The other way of doing it is to show a real life use case of an employee - Michelle. In this case, you will need to speak to Michelle to understand how a typical work day in her life looks like. Create a questionnaire that helps you know facts about how she receives tasks, and how she goes about accomplishing it.

Then, present it to Dave in the form of a mobile app to track the productivity of a real employee. Explain via different screens to him, when she begins her day, how does she record her work, how she works on the feedback she receives, and how she tries to meet her objectives. At the end, if you can exhibit how much percentage (%) Michelle's productivity can be enhanced via your designs.

Which one of the above would you prefer as a designer? Obviously Example #2! ✌️

And, as promised before, here are the rest of the 7 tips to present your designs to clients and win them:

Tip #6 Keep It Simple

Less is more. Explain your designs briefly. Don’t bore your client with a lot of information. Don’t present too many design options and overwhelm your client. Remember, they’re looking for a solution, and when you’re presenting too many options, you’re further confusing them rather than providing a solution. 

So, don’t take more than 20 minutes to present. Your client will lose interest in your presentation if you take too long. Avoid using too much text in your presentation. Steer clear of anything that will make your client lose focus on your designs.

Tip #7 Know The UX Laws and Follow Them

Every designer worth his/her salt cares about User Experience (UX). And, user experience is not rocket science. There are no hard rules you need to follow. But, you need to follow certain principles. Principles that help meet you the objectives you set for yourself.

For example, one principle of user experience is that you needn't pack your design with too much text. Or, you need to have your Call To Action (CTA) buttons visible enough for viewers/users to click on it. Or, you may need to use contrasting colors to convey the meaning of your designs. Such principles help you stick to your basics and present your designs in a clutter-free manner.

In the below design, the CTA button is a little subtle, and designers can tweak it to their liking based on client feedback.

Besides, they portray you as a true designer, and not one who is still finding his/her feet in the design world.

Tip #8 Use Language that Everybody Understands

Using fancy buzzwords, jargon, and trying to sound smart is one of the dumbest things you could do while creating your presentation. Your client will eventually lose interest when you invest a lot of time trying to sound smart rather than being smart.

Highfalutin and superfluous words make you look stupid. Also, this would confuse your client. Your presentation should be understandable. Convey your message in a simple way. Try to sound clear, and comprehensible.

Tip #9 Be Confident

The most important thing while presenting is to have confidence in the work you’re presenting. Lack of confidence could lead to a bad presentation, and you would end up losing your client. Here are a few tips to look confident while presenting:

• Make eye contact with your client while you present.
• Use hand gestures.
• Maintain a good posture.
• Believe in yourself.

One surefire way of being confident while presenting your designs is by being adequately prepared with your presentation. That beings us to the next topic, which is practising.

Tip #10 Practice. Practice. Practice .

Yeah, we borrowed this headline from Joe Sugarman's legendary book titled " The Adweek Copywriting Handbook ." But, every bit of that headline is worth it before you present your designs.

In order to deliver a killer presentation and win your client’s trust, it’s essential to prepare and practice beforehand. Try presenting your work to your peers or friends, listen to their opinions, and improvise. 

Record yourself while you practice, watch the recording later and rectify your mistakes. You could even use intuitive screen recording tools such as Vmaker to check how you appear while delivering your presentation. 

Make a list of questions that you’re anticipating from your client and prepare to answer them. It’s not easy to win your client’s trust, but it is not impossible either. Obviously, it takes hard yards to get there.

240,695 People Use Picmaker to Create Stunning Designs. You can too!

Tip #11 Listen to Client Feedback and Document It

Ask your client to share their feedback when you wrap up your presentation. Be attentive and listen carefully to their feedback and note them down.

Let your client know that you care about their feedback. Be prepared to answer their questions. At times you may disagree with your client’s feedback but never become defensive, and don’t take criticism personally. Good feedback can help you improvise, so always be receptive to feedback.

Explain to them how and when you will get back to them with updates to the designs. Keep the guessing to the bare minimal.

Despite the best preparation, your design presentations can still go awry. In this section, we will look at some of the common mistakes to avoid while presenting your designs.

We captured all of it in a short infographic so you could use this as handy reference.

1. Focusing on the aesthetic, not on the problem

Remember that you're trying to solve a problem using your design skills. The solution lies in the ingenuity of your ideas and approaches. So, all elements of your approach such as fonts, typefaces/typography, primary and secondary colors, do not matter unless your design presentation solves the core objectives.

A lot of designers dwell too much on these elements that the client may not even understand because it is simply overwhelming. However, if you demonstrate to your client adequately that you've understood the problem, and proposed a practical solution to it, then you've done your job well.

2. Not showing the tangible outcomes

Your clients/users are interested in tangible outcomes that are positive for them. So, show them how the end outcome will look like.

For example, let us assume that you're working on a project about improving an employee's knowledge through a Learning Management System (LMS). In this case, the ideal design solution is to showcase the journey from the first time an employee is introduced to the LMS, and the different modules he or she has to go through before getting certified. Explain how you will deliver the educational courses to them, how are they expected to complete it, and how you can track progress.

At the end of the different courses that are suitable for different employees, how will they benefit from it/how does it improve their productivity. Like we explained above, design is only the means to an outcome, and not the outcome itself.

3. Presenting too many design options

Imagine you're ordering dinner in a restaurant. How long does it take for you to decide when:

• You're given a menu card with 5 options
• You're given a menu card with 50 options

Obviously, you decide faster when you have lesser options. It is the same with your design presentation too. When you present too many design options to your clients, they'll find it difficult to visualize the outcomes for these. And, that results in delays in decision making.

Instead, when you present fewer design options, then it is just one of them. At this point, the discussions hover around what if you were to change one of the options rather than visualizing completely different options that are not even apart of the design presentation.

4. Asking what they think instead of recommending

Remember this - you're the expert in the room, and not your client/users for whom you're presenting design solutions. If they knew the solution, you'd not even be presenting to them.

So, act like an expert and recommend different solutions to them. Make sure you explain the pros and cons of each approach. Which typography goes well with your design, which shapes suit the context, why does the screen have so much white space, etc.

Imagine this situation. You visit a dentist to get treatment for your tooth ache, and after examining you, he says, " Do you think I should do root canal therapy for this? "

Poof! There goes all your trust in the dentist. You were hoping that you'd step out cheery-eyed after the visit, but the dentist does not seem to be confident enough about the right treatment.

Asking what they think about your solutions makes you look as if you do not have a solution yet, and you're using the audience as a sounding board. Treat your design clients/users as the audience who're patients looking for solutions to their ailments. It is fine to say that you could adopt an A/B Testing approach to see which designs work well and decide based on the results. But, asking what they think is an absolute no-no.

5. Not getting the right feedback

Feedback is super-important for your design projects. But, feedback from the wrong people who do not have a stake in the outcomes can hamper your progress.

Similarly, feedback from folks who do not even have a remote understanding of what your solution entails could derail your project. Feedback such as " I think we should use a red button instead of the pink one ," or " We should probably go with Arial fonts ," are too generic.

Instead, qualitative feedback such as " Can we have a form in the header section of this website design because it helps visitors to sign up for our service instantly?" is more welcome.

The reason? Simple, it points to an end outcome, and it shows that the audience has thought through the problem. It also shows that they have clarity on what they want.

Moreover, make sure you ask the right questions to the right people. Don't ask pointed questions such as " What do you think of this font family? " Instead, ask them open-ended questions such as:

• What comes to your mind when you see this design? Describe your thoughts.
• Looking at this design, what impression do you get about your business, service, product etc.? Casual, serious, professional, B2B/B2C?
• What other information do you need to take action?
• Do the visuals (GIFs, pictures, videos) in this design describe the feature well?

Answers to these questions help you assess whether your design meets the objectives of your target audience. Go back to the drawing board if you feel you need to tweak your designs to achieve what you set out to do.

Picmaker is one such online graphic design software that lets you do that. All you have to do is log in to Picmaker, create your designs or open the existing ones, click on the present option and start presenting. We put together a short video about how you can present your designs using Picmaker. Watch it now!

Imagine that you’re a logo maker, and you specialize in logo designs for your clients. And usually, your clients are seldom happy with one logo option. It is not just the color that they aren’t happy with, they may want an entire overhaul of the concept itself.

So, it’s essential to choose a good logo maker tool to create your logo designs. We suggest using Picmaker because it offers a wide range of customizable, unique, professionally designed logo templates.

Follow these steps to create and present your logo designs using Picmaker.

Step1: Log in / Sign Up To Picmaker

Log in to Picmaker using your login credentials or sign up using your online account. Click on the 'Sign Up' button if you do not have an account in Picmaker. If you already have an account, click on 'Login.'

Then, you will land on the sign-in page. Enter your login credentials and you're all set.

Here's how your Picmaker dashboard looks when you log in.

Step 2: Choose a logo template

Now it is time for you to choose a logo template. Pick your favorite templates from the thousands of professionally designed logo templates available in Picmaker.

When you click on the logo category either on the search bar or the horizontal category list, you will notice a separate page opens up exclusively with logo templates.

Either use the search bar to look for your favorite logo templates or choose from the array of templates that you see.

You may even use the scroll bar to take a look at the different logos we have. Each of these templates is customizable for your business.

Now, assuming you like a particular logo template, click on it and you will see a separate tab opens with this template

Step 3: Customize the design

Customize the logo templates with your choice of colors, fonts, and elements. For example, in the above logo template, we changed the name from 'Jennie Thomas Fashion Designer' to 'Delilah Ayston Fashion Designer.'

And, we even changed the color a bit to suit our brand and style. After all, Picmaker gives so many different ways to align with your brand.

If you're not sure which color or palette suits you, then we have a solution for that too. You can simply use Picmaker’s MAD button, which uses AI and gives automatic suggestions to enhance your design.

If you wanted a glimpse of how our MAD Button works to give you awesome designs in a matter of seconds, then the below GIF is for you. 🙌

Step 4: Present Your Logo Designs!

Now, imagine you are getting ready for a branding meeting where you will present different logo designs. How do you go about it?

Picmaker's 'Present' feature is exactly what you need.

When you’re done with editing your logo designs, click on the 'Download' button in the top right corner and choose the present option.

You will notice your screen enlarges in a different tab. You can click on the 'enlarge' button at the bottom of your screen. And, then click the 'next' button to move forward in your logo designs.

You can even toggle back and forth between your logo designs.

And, here is a quick GIF to show you how you could present your logo designs effortlessly. 🙌

Now, we know that some of you create posters for your schools, colleges, communities, etc. That is why we enabled you to present your poster ideas to your audience in a seamless way.

Picmaker is your one-stop to create and present your poster templates . We host an ever-growing library of over a hundred professionally designed poster templates, that you can access for free! 👀

Step 1: Choose your favorite poster template

After logging into Picmaker, click on 'Poster' to explore the vast range of poster templates that Picmaker provides.

Now, browse through the poster templates that we have and choose your favorite poster template from hundreds of options available in Picmaker.

We have templates for everyone's taste, and you won't be disappointed!

Here, we have chosen this specific poster template to proceed with the customization.

Step 2: Customize the poster design

Customize the template you chose with your choice of images, icons, fonts, and design elements.

Here, you can see that we have changed:

'BOOK NOW' to 'ORDER NOW'

'FLAT 30% OFF' to 'FLAT 50% OFF

The website address to 'WWW.ASHSRESTOBAR.COM.'

We have also changed the image, font color, text placement, and alignment.

Or, click on the MAD button and witness the magic.

Step 3: Present your poster designs

Now, to present the designs that you created, all you have to do is click on the 'Download' button in the top right corner and choose the 'Present' option.

After clicking on the 'Present' option, another tab will open on your screen where you'll be able to present your designs.

You can enlarge your screen if you want to do so by clicking on the 'enlarge' button, which you can find at the bottom of your screen.

You'll also be able to toggle back and forth between your designs.

This GIF will help you understand how you can present your designs using the 'Present' feature.

Flyers are marketing essentials that never go out of fashion.

Whether you're creating flyers to advertise events such as music concerts, parties or to promote other businesses, Picmaker has flyer templates for every need of yours.

Picmaker’s flyer maker furnishes more than a hundred flyer templates and helps you design stunning flyer designs in minutes.

Let’s see how to create and present your flyer designs using Picmaker.

Step 1: Choose your favorite flyer template

After you log in to Picmaker, you’ll find 'Flyer' listed under 'Create design' in the dashboard. Click on it and to view the flyer templates that are available in Picmaker.

Now, choose your favorite template from the wide range of ready-for-use flyer templates that are available in Picmaker. And, you know what? Picmaker's flyer templates are free, customizable, and printable!

We've chosen the below template to go on with our illustration.

Step 2: Customize the design

Customize the flyer templates with your choice of images, icons, colors, fonts, and design elements.

In the below template, you can see that we have changed the text from:

'FLAT 50% OFF ON ALL APPARELS' to 'UPTO 60% OFF ON SELECTED APPARELS'

'NEW ARRIVAL SALE' to 'END OF SEASON SALE.'

Furthermore, we have changed the background, font style, and website address.

Or, you can use Picmaker’s MAD button to get automatic suggestions to enhance your design.

You can get suggestions for your font, background color, image individually by clicking on the respective buttons, or you can click on the 'MAD All' button to get suggestions for all your design elements at once.

Step 3: Present your flyer designs

When you've completed designing your flyers and are ready to present your designs, click on the 'Download' option in the top right corner and choose the 'Present' option to start presenting your designs.

Click on the 'Enlarge' button at the bottom of the screen if you want to make your screen big.

You can toggle back and forth between your designs by clicking on the 'next' and 'previous' buttons or by using the navigation keys.

Take a look at this GIF to understand how Picmaker's 'Present' feature works.

240,695 People Use Picmaker to Present Designs

Let us quickly wrap up what we learnt in this blog

• Confidence is the key to earning your client’s trust. You may leave your clients awestruck with your designs, but you will eventually ruin it all if you don’t have confidence. So, always believe in yourself.
• Practice by presenting your work to your peers and friends, and also be prepared to answer your client’s questions.
• Try to understand your audience, their perspectives, and their needs. It paves way to effective communication.
• Narrate your design process as a story to your client, explain how your design came to life.
• Always keep your presentation simple, don’t confuse your client by overloading them with information.
• Avoid using fancy buzzwords and jargon.
• Be receptive to feedback it helps you get better, and don’t take criticism to heart.

We hope this blog helps you deliver killer designs and win clients!

Additional Reading:

• Have you ever wondered, " What makes a good logo ?" If you have, then here are 10 Logo Design Tips for Anyone Who Wants to Create a Unique Logo .
• Learn how to create business flyers, along with 25 free templates and essential tips to design beautiful flyers for your business.
• Feature Update: Learn how to create awesome collages with our ready-to-use grid design layouts for your artwork .

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Home / Insights / Free Client Presentation InDesign Template

Free Client Presentation InDesign Template

As a design studio that does a lot of branding & identity work for small businesses, we often find ourselves creating PDFs to showcase design concepts to our clients. A good presentation of design concepts can greatly influence a client’s view of your skill and professionalism. However, it’s not very efficient to create a new InDesign document each time you have to present a design concept to a client. With that in mind, we’ve created this free client presentation indesign template.

The idea here is that you, a graphic designer, can download this template, change the text and brand it to your design company, and use it to present design concepts to your happy clients. This will save you loads of time if you don’t have a template like this in your arsenal, and your concepts will be presented to your clients in a professional, clean and easy-to-understand fashion.

Here’s the quick list of details:

• Brandable to your company
• Populated with fake content you can replace easily
• Space for logo designs and complementing material (business cards etc)
• Color swatches
• Suggested text for describing your design concepts

Here is an example of one page layout ; here is an example of another .

This is fully open-source; download it and distribute it, use it for personal and commercial projects, but please don’t pass it off as your own. So that’s it! Hopefully you’ll find this useful; if so, please share & vote this post up on any or all of the social media sites below. Please note: this was created in InDesign CS4. Thus, it can be opened in CS4 & newer programs. There is a .INX file that should be able to be opened by InDesign CS3. Any older than that and you’re out of luck. Sorry, out of my control!

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25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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Nanase – Brand Presentation PowerPoint Template

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Stint – Creative Brand Presentation Template

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Brand Proposal Presentation Template

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Brand Guideline Presentation Template

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T’Lady – Brand Presentation Deck Template

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Trendy Brand Guidelines Presentation Template

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Azura – Brand Strategy Presentation Deck

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Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

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Minimal Brand Proposal Presentation Template

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15 Best Consulting Presentation Examples (With Templates & Tips)

Written by: Agnee Ghosh

Presentations are used by businesses to educate, inform, motivate, train, and for a variety of other purposes. Companies that provide consulting services are no different from any other type of business, and as such, they may benefit from developing a consulting presentation.

Let's take a look at some great consulting presentation examples from leading consulting companies to better understand what they are.

Table of Contents

15 consulting presentation examples & templates to inspire you, what is a consulting presentation and why do you need one, 5 tips for more effective consulting presentations, consulting presentation faqs.

• Consulting presentations summarize findings and recommendations for clients. Ideally, it should follow a clear, logical structure that guides the audience from problem to solution, making it easy for clients to understand and act on the advice.
• Some tips for effective consulting presentations include starting with your main point, setting clear objectives, making a strong first impression, balancing text and visuals, and considering the viewpoint of your audience.
• Visme’s presentation software makes it easy to build engaging and professional consulting presentations. Access hundreds of pre-built templates, customize them in a drag-and-drop editor, and use tools like data visualization, animation and interactivity to enhance your slides.

Creating a consulting presentation from scratch can be intimidating, especially if you’re new at this.

Here are some of our favorite consulting presentation templates and examples to get you started on the right foot.

1. Consulting Presentation Template

A consulting presentation functions as a sales pitch that you send to a potential customer. In your consulting presentation, you normally provide an explanation of how you will handle a certain project, your experience, and talents that make you the best fit for the work, and your price terms, and conditions.

This template comes with 12 slides that help potential consumers know about who you are, the essential aspects of your consulting services, your company strategy, and why clients should opt for your consultant services. Your consulting proposal should convey the sense that you’re competent, dependable, and informed.

Plus, you may personalize it to suit your brand voice and brand colors.

2. McKinsey 7S Framework PowerPoint Presentation Template

The McKinsey framework, which is what this full deck consists of, has been adopted and implemented by all industries and countries throughout the world. Implement this comprehensive package to capture the core of the McKinsey 7s model and make it a permanent fixture in your operations management.

Because these are editable consulting PowerPoint templates, they’re ideal for deployment and use across many industries. Incorporate this collection into your company's operations today.

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3. Consulting Sales Pitch Template

This consulting presentation template will help you make a fantastic first impression on your clients. Upon completion of the engagement, the consulting team provides the client with a slide deck summarizing their findings and suggestions.

While at a client meeting, you may use this color-coded template to bring immediate attention to your proposal. Your clients will be impressed with this content-ready template that breaks down your presentation into easy-to-understand steps.

The issue description, solution, benchmark, deliverables list, and more are all included in the template. Make a lasting impression on your audience by using this stunning consulting presentation template.

4. McKinsey Global Institute Report - A Labor Market That Works: Connecting Talent and Opportunity in the Digital Age

Labor markets throughout the world have failed to keep up with the fast changes in the global economy, and the resultant inefficiencies have had a significant impact. Millions of people are out of work, despite the fact that industries ranging from technology to healthcare are struggling to fill available positions.

Because of the thoughtfulness of this consulting slide presentation, if you look at slides 30 - 33, it provides an actionable strategy and recommendations for each individual stakeholder. This personalizes the messages and makes them more memorable because it occurs at the end of the message.

5. Technology Project Status Update Presentation Template

Project status reports describe what you've accomplished and what still needs to be done in relation to the project's objectives. They also help recognize and analyze any problems you may be experiencing. Providing regular project progress reports to your clients is essential for establishing and maintaining confidence with them.

The project description, project execution, project status, project progress, and existing and future issues will all be appropriately communicated with this customizable template. The template is simple to use, and it includes visuals that are simple to edit, such as graphs, maps, tables, timelines, and mockups.

6. Four Approaches To Automating Work Using Cognitive Technologies

Artificial intelligence (AI) is rapidly advancing, which has sparked a heated discussion regarding the societal ramifications of this development. For others, this is an economic boost and a chance to better one's level of living. Killer robots and widespread technological unemployment are seen as existential threats by some.

It's impossible to disregard cognitive technologies, which are the byproducts of artificial intelligence research, even if the worst worries are exaggerated. Businesses are increasingly turning to them as a source of competitive advantage, and they are on their way to becoming commonplace in both the workplace and the home.

This business presentation 's intended audience will benefit from a clever strategy used to provide an instructive answer.

7. Marketing Agency Presentation Consulting Template

Typically, a marketing agency consultation template would include a summary of your company's marketing and advertising objectives, as well as a list of questions to ask the marketing agency. A description of your company's present marketing stance, including a timeframe for when tasks within your plan will be accomplished, as well as key performance indicators that you will be measuring, and a description of your company's target market and client demands.

With an engaging, aesthetically attractive marketing agency presentation template, you can ensure that your work is recognized and remembered. The simple-yet-clever theme allows you to put your thoughts into perspective, and it, like other Visme marketing templates, can be readily customized to make it your very own.

8. From Touchpoints to Journeys: Seeing the World as Customers Do

Customer experience is typically thought of in terms of touchpoints, or the discrete interactions consumers have with various aspects of a business and the products and services it provides. This makes perfect sense. Organization and responsibility are reflected in this system, which is simple to implement into day-to-day activities.

Companies strive to guarantee that their consumers are satisfied with their product, customer service, sales team, or marketing materials. Individual touchpoints are vital, but they are only one of a wider picture: the customer's end-to-end experience. To truly enhance performance, you must look at the customer's experience through their own eyes—along the complete route they've taken.

Using a presentation structure , this slide deck makes it easy for the audience to follow the material. Additionally, the usage of illustrations helps comprehension since our brains digest visuals more quickly than words.

9. Branding Consultancy Presentation Template

There are a number of different aspects to brand consultancy that include anything from corporate identity to brand value to user experience to awareness. So use this professionally created brand consultancy template to help your audience grasp the complexities of this topic.

Using the best visual aids, this presentation template has addressed the topic thoroughly. Focusing on this strategy will help the brand gain value and make it simpler for people to identify with the product or service. This is a must-have visual tool for consultants who want to wow their audience.

For a competitive analysis, graphs depicting market research and consumer profiles, flowcharts depicting process steps, and brand introduction slides are all included in this easy-to-edit branding consultancy presentation template created by Visme.

10. Sales Consultancy Presentation Template

An effective sales presentation bridges the gap between your product and the audience's problem by telling an engaging tale and emphasizing the value proposition of your brand. A well-crafted sales presentation goes much beyond a simple collection of slides and creates a favorable impression of you in the client's mind, regardless of the purpose.

Using this template, you may create a professional-looking sales pitch. There are charts and a price table included in this template package. This product presentation template may be used for any kind of sale. Moreover, it might serve as an excellent source of product presentation ideas.

11. Moving Laggards to Early Adopters, McKinsey & Co

What happens when technology or procedures are adopted, but subject-matter experts (SME) are not consulted early enough? That will be the emphasis of the presentation. Over time, the majority of organizational frameworks deteriorate into fragmented entities.

Organizations frequently have the infrastructure to interchange product and process information across the company, provided infrastructure, data models, and stakeholders allow since PLM systems serve as a store for product and process information and a backbone for information movement.

Despite this, organizational change that requires modifying established practices and procedures is typically greeted with resistance and a lack of acceptance. Today's businesses demand PLM systems and methodologies that can handle ever more complex goods.

12. Compliance Consulting Presentation Template

Ethical and legal regulations must be followed by everyone in the workplace in order to maintain a healthy and productive working environment. Policies, regulations, and other pillars may be included in these rule sets, which may help an organization run smoothly.

Policymakers and HR professionals may use this compliance consulting presentation template to help their coworkers understand the importance of compliance. An in-depth depiction of the program's components, the procedures involved in constructing the software, and so on is provided.

Visme's presentation template for healthcare professionals is an easy-to-edit assemblage of slides that can be customized to suit your needs. Using the changeable visuals and slides, you'll be able to create a stunning presentation that will leave your audience awestruck.

13. Moving Digital Transformation Forward: Findings From the 2016 Digital Business Global Executive Study and Research Report

In response to an increasingly digital marketplace, many organizations are either creating new digital positions or reworking existing roles to be more digitally oriented. "digital" positions and responsibilities in the workplace are constantly expanding. Digital strategists, chief digital officers, digital engagement managers, digital finance managers, digital marketing managers and digital supply chain managers are just a few of the new professions that have emerged.

Another presentation design and storytelling triumph is this consulting slide deck. If you look closely, the presentation takes you on a trip from the beginning (slide 7) to the conclusion (slide 21). An infographic is used to convey the information, but each component is explained in detail so that the reader may readily comprehend it.

14. Financial Consulting Presentation Template

Having a well-structured agreement between the consultant and customer is essential because of the competitive nature of financial consulting services. You'll stand out from the crowd if you use this eye-catching financial consulting presentation template to create this agreement.

Use this consulting proposal template graphic to demonstrate to everyone who uses your services that you are the best at offering financial recommendations. Educate your audience on how you can help them achieve their business objectives, such as auditing financial records or managing risks.

Using this user-friendly sample quotation for financial advice services, you can present your services and their associated fees to your target audience and convert them into customers.

Visme's presentation template for financial consultancy firms is fully editable and totally adaptable. The only thing you need to do is fill in the text placeholders and adjust the color of the slides if necessary. High-resolution photos can also be retouched to meet your business demands.

15. Putting Digital Technology and Data to Work for Tech CMOs

The tech firm CMOs have a distinct advantage when it comes to using digital technology and data to improve business outcomes. It is PwC's mission to shift the digital marketing focus from clicks and views to the creation of customer experiences that drive business results.

This is just another excellent example of a well-executed presentation. A real-world case study is also provided in slides 15-18, which provides step-by-step concrete advice. In many presentations, statistics and suggestions are presented but not explained. Keep in mind that showcasing your accomplishments and client testimonials will lend you more credibility.

A consulting presentation is used by management consultants to communicate their findings, analyses and recommendations to clients. It’s typically delivered at the end of an engagement to address complex business problems.

When organizations face challenging issues they can't solve internally, they bring in management consultants. These experts dig into the problem, identify root causes and develop viable solutions.

A consulting presentation serves several key purposes:

• It provides a summary of the consultant's work
• It lays out proposed solutions and action plans
• It convinces clients of the value and feasibility of recommendations

Effective consulting presentations follow a logical structure, guiding the audience from problem to solution. They start with the main point or recommendation, then provide supporting evidence to back up their main idea.

This approach helps clients understand what's going on and feel confident about the next steps. It's the consultant's chance to show off their expertise and prove their value.

Even if you don't sell a product, consultants like you still need to think about how to make a presentation to package what you offer in the form of advice, ideas, and experience.

Showcase your presentation ideas in creative ways, convince your clients to embrace your recommendations, and portray yourself as an experienced and perceptive consultant in the process.

If you want to make a good impression on potential clients, these five presentation tactics can help you do just that.

1. Start With Your Point While Structuring Your Presentation

Having a well-organized presentation is essential to its success. It's not enough to simply guide someone from Point A to Point B; you also need to persuade them along the way.

Consultants, on the other hand, have found that the most successful way to create an argument is to begin with the major point first and then back it up with real facts and proof, step-by-step. The Pyramid Principle is what they name it.

According to the Minto Pyramid Principle , "your thinking will be easier for a reader to understand if you provide the concepts structured under one point." Barbara Minto, from McKinsey, coined the principle.

Using this method, you may ensure that your message is received and assimilated in the most effective way possible.

In a nutshell, the approach suggests that to provide your solution, you should:

• Begin by providing the answer.
• Organize and summarize the evidence you've gathered to support your claims.
• Organize your supporting thoughts in a logical manner.

2. Set Clear Objectives

It is not sufficient for the objective of a presentation to be 'to share progress information, 'to report on what we've done’, or 'to explain our opinions', for example. With your presentation, what do you hope your customer will learn, believe, and do as a consequence of your efforts?

Typically, you have goals that you wish to achieve - such as to explain, justify, or advocate something. Making them clear before you begin to develop your presentation can help determine what you want to achieve with your effort.

3. Make a Strong First Impression

Consider your opening statement and first slide very carefully. They'll set the tone for how open your audience is to your message.

Start by reviewing material that your audience already understands, such as last year's outcomes and the importance of trying a fresh strategy. Their interest will wane almost quickly if you keep bringing up the same old subjects.

Open with a tantalizing preview of what you're about to deliver. This strategy is more effective. Make a commitment to delve into further detail later on in your presentation by teasing out the most engaging idea. Keep your eye on the prize, since that's what your readers want to know.

Here are a few good examples of how to start a presentation :

• “How would you react if I said that you could increase your major product line's profit margin?”
• “As it turns out, your company's low morale may be remedied with one simple change.”

Toward the end of your introduction, give the audience a taste of what they may expect from you. For instance:

• "We've devised a five-pronged strategy to tackle your most pressing issue."
• "My team has come up with a strategy that will make it easier for you to stay inside budget in the future."

4. Maintain Harmony Between the Written Word and the Visuals

For the most part, using slides is only a convenience for your audience to follow along and take notes. Aesthetic pictures that play in the background as you speak are also a no-no.

Your audience should be able to understand what you're expressing through the words and imagery you use. Here are a few pointers for a successful consultancy pitch:

• Visual learners benefit greatly from the use of charts, graphs, and infographics to better grasp numerical data.
• Simplicity is a winning strategy. A single phrase in the middle of a slide might convey a very specific idea.
• Humor is a great way to connect with your audience. You may use cartoons, pop culture allusions, and incongruous pictures.
• Make your audience wonder what you're about to say by introducing an image that they've never seen before.
• Use visual aids to help your audience connect with what you're saying on an emotional level. Family, danger, luxury, calm, and turmoil may all be evoked via visual representations such as a painting or photograph.

Visme’s rich stock photo library offers millions of free images to help you find the perfect visual for your presentations. In case you can’t find an image that conveys your message effectively, use our AI Image Generator to whip one up based on prompts. It’s like magic!

In the event that an image doesn't convey your message effectively, keep looking until one does.

5. Consider the Viewpoint of Your Target Audience.

Most presenters don't follow this simple, yet critical advice in their consulting presentations despite its obviousness. If you've ever had the misfortune of sitting through a boring presentation, you'll know what I mean.

Listeners have a lot going on. They've had a lot going on, and they may be hungry, fatigued, or stressed out by it all. Be considerate of their time and provide them with exactly what they requested.

What is the purpose of your audience's visit, and what can you do for them? Customers want to hear about the results you may expect and the steps you'll take to get there, whether you're making a sales pitch or offering a solution. Some of them might be interested in looking at pertinent statistics, or hearing experiences from companies that are comparable to their own. However, they'll need more specific information at some time.

In the event that you need to include additional material, such as a theoretical framework or industry statistics, keep it concise. Maintain a laser-like concentration on providing your audience with the information they want.

Q. What is the McKinsey style of presentation?

The McKinsey style of presentation focuses on clear, structured communication. It uses a top-down, step-by-step approach, starting with the main message. Each slide contains one key idea that’s supported by evidence. The style emphasizes data-driven insights, minimalistic design and consistent formatting to make things easy to understand.

Q. What is the best practice for consulting slides?

Some best practices for consulting slides include:

• Provide readers with the bottom line up front
• Define clear goals and objectives
• Make a strong first impression
• Strike a balance between text and visuals
• Put yourself in your audience’s shoes

Q. What is the McKinsey rule of 3 presentations?

The McKinsey Rule of 3 says to give exactly three reasons when pitching ideas to executives. It helps you make your point clearly and convincingly, as executives tend to remember three reasons better than two or four.

Q. What are the 4 P's of presentation?

The 4 P's of presentation are:

• Planning: Outline your content and structure
• Preparation: Gather materials and create your slides
• Practice: Rehearse your delivery multiple times
• Performance: Deliver your presentation with confidence

Q. How to end a consulting presentation?

A good way to end a consulting presentation is by summarizing key points, restating your main recommendation, outlining next steps or action items, opening the floor for questions and thanking the audience for their time.

Q. Why are presentation skills important for consultants?

Presentation skills help consultants convey complex ideas clearly, build credibility and trust with clients, facilitate decision-making, demonstrate the value of their work and enable effective communication at all levels of a consulting business.

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How to Write a Design Proposal that Wins Clients

Learn how to write a design proposal that wins freelance design jobs. Bonus design proposal templates to help you get started.

Renee Fleck

Written by Renee Fleck

Published on Aug 06, 2021

Last updated Mar 11, 2024

If you’re a freelance graphic designer, chances are you’ll need to write a design proposal for some of your prospective clients. But if you’ve never written a design proposal before (or your design proposals aren’t winning you work), the process can be a bit daunting.

What should you include? What sets a winning design proposal apart from all the ones that are passed over? The answers are simpler than you might think.

Before we show you how to write a design proposal that wins you more work, let’s talk about what a design proposal is (and why you really need one).

What is a design proposal?

A design proposal is a formal document (or presentation) that freelance graphic designers typically create and send to prospective clients after an initial kickoff meeting discussing high-level project objectives.

The purpose of a design proposal is to outline the core details and deliverables of the project along with your proposed solution for how you would go about accomplishing the client’s goals.

For a client, design proposals help set project expectations and emphasize your value (should this client decide to hire you). For freelancers, a well-written design proposal can ultimately make the difference between you getting hired or not.

Your design proposal checklist

Writing a proposal doesn’t have to be hard. As long as you follow the proposal format outlined below, you’ll be winning over new freelance graphic design clients and projects in no time.

Note: Different types of proposals call for different formats. For the sake of this article, we’ll be outlining a design proposal example that works great for freelance creatives pitching their design services to a prospective client.

There are a number of things an effective design proposal should include. We’ll go through each item in more detail below.

• Scope of the work
• Past Results
• “Why me?”
• Pricing and fee details
• Terms & conditions

✔️ Scope of the Work

One of the most important parts of your design proposal is to spell out the scope of the work you’re going to complete for the potential client—in other words, the project deliverables.

This should be as detailed as you can make it. For example, don’t just say you’ll complete a web design for them. Instead, detail what that website will include (pages, features, if it will be built on a CMS, etc.). This way, there’s little room for misunderstanding later.

You can also include a timeline in this part of your business proposal. While the final dates and timelines should be spelled out in your graphic design contract , giving your potential client an idea of how many days or weeks you plan to spend on the project (or each part of the project) is helpful.

✔️ Past Results

This is an often overlooked section of many design proposals. But a section that explains the  results  you’ve gotten in the past for clients is an excellent selling point.

For example, as a freelance graphic designer, this could include an e-commerce website design that increased a client’s sales, a design you created that won an award, or any other positive results your work has gotten.

Past results are a form of social proof for clients. It tells your prospective clients that you’ve done excellent work for previous clients. And it gives them an idea of what kind of results they can expect from your work.

Virtually every proposal I’ve done that included a solid past results section has secured the project for me.

That’s how powerful this section can be.

✔️ “Why Me?”

Make sure your design proposal sells prospective clients on why you’re the perfect freelancer for their design project.

Why do you want to work on it? How do your skills and prior experience make you a perfect match for their business? Detail how your background makes you the best fit for their design project.

This is also a place in your proposal where you can add a testimonial or two from previous clients to provide further social proof.

Clients like to know that they’re dealing with a known entity who has proven themselves successful in the past.

Don’t be afraid to show them that.

“People hire who they know, who they like, and who they trust.” —  Chris Do, The Futur

✔️ Pricing and Fee Details

This can be the most stressful part of proposal writing for many freelancers. Even if you have standard package prices, it can still be agonizing to wonder whether your prospective client is willing to pay those prices (or even has the budget to).

If you’re billing hourly or by the project, it’s a good idea to factor in a bit of padding in your pricing—just in case there are unexpected delays or overages. You always have the option to charge a client less in the end, but trying to charge more than your proposed rate will often result in resistance or an outright refusal to pay more.

This is also where you should detail when payments are due, including an upfront deposit before beginning the work.

Let clients know how long they’ll have to pay invoices and if there are any consequences for late payments.

✔️ Terms & Conditions

Some freelance designers opt to have a lawyer write up this portion of their proposals, which isn’t a bad idea by any means.

But if that’s not something you’re interested in doing, your best bet is to spell out terms in clear, straightforward language. 

So what should you include here? You should reiterate details like a deposit being due upfront and any penalties for late payments.

You should also include details about intellectual property rights, such as that you retain the copyright to all work until payment is made in full. Also be sure to include things that you’re  not  transferring ownership of, such as fonts.

You might want to include a point about how long the proposal is valid for (such as 30 or 60 days), so that you don’t have a client come back two years later expecting you to honor the same terms and pricing for your product or service.

Pro Tip:  Keep this part as short and simple as you can. Clients don’t want to read a 20-page section of terms and conditions, so this can be an easy place to outshine your competition.

✔️ Next Steps

The point of a design proposal is to win a client’s business. But one thing so many freelancers overlook is actually asking for that business and telling the client what comes next.

This section of your project proposal doesn’t need to be complicated. If your proposal also serves as your contract, you can simply instruct clients to sign off on the proposal, send the deposit, and then you can set up your initial meeting if necessary or get right down to work.

The important thing here is to make it easy for them to know  exactly  what to do next in order to hire you.

Presenting your design proposal

In many cases, you’ll “present” your design proposal by emailing it to the client.

When emailing the client, be sure you clarify that you’re including a proposal for the specific project you discussed, mention anything in particular you want them to take notice of, and let them know when you’re available to begin work on their graphic design project.

This is also a good time to thank them for their time and let them know that you’re looking forward to working on their project.

On the off chance that you have a meeting to present the proposal, be sure to cover the most important sections first: the scope of the work, your past results and why you’re the perfect freelancer for the project, and the pricing.

Give them a written version of the design proposal as well, so that they can review everything and refer to it if they have questions.

Always follow up with your clients!

Writing a winning proposal is the first step to gaining a client’s trust (and money). Keep in mind, best practices say to follow up a few days after you present your design proposal to see if the client has any questions about what you’ve sent.

Freelance graphic designers who are proactive about keeping in touch with clients are more likely to earn their business than freelancers who send a design proposal and never follow up.

Whether you use a design proposal template or decide on writing your own, use the checklist above to make sure you’ve covered all of the important points and set yourself up for success.

Use a design proposal template to get started

There’s never a better time to start working on your next design proposal than now.

Still not convinced you can do it on your own? Then  Bonsai  is your answer—it’s our favorite tool for freelance graphic designers. Bonsai lets you write design proposals with the help of their professional proposal templates and seamlessly sends them to clients for instant approval.

If you’re just starting out in the world of freelancing, and don’t need a full suite of tools just yet, try exploring a few project proposal templates on Creative Market. They’ve got a ton of  downloadable templates  you can customize based on the type of proposal you’re looking for.

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