event marketing case study

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Event Marketing Case Study

Event Marketing: How To Successfully Promote An Event On Social Media?

Every day, we come across so many events and the reason they’re successful is because event planners expertly create successful and effective event strategies. How well the event does completely depend on planning and execution. The importance of event marketing lies in its milestones and goals to be kept in mind and work backward from there. Event marketing case study gives us an insight into what’s happening at the backend of things.

Marketing for an event can be a tedious process and requires spot-on execution. Planners constantly have to find creative ways to promote an event to stand out.

Creative ways of promoting an event online too require the same amount of preparation. Over December of 2018, we had the chance of working with one of the major players in the clothing sector in the city. When the owners told us their vision for the event, we were immediately up for the task. Read more on our event marketing case study:

The BigDeal Store:

The BigDeal Store offers a wide range of handpicked branded clothes for men and women at affordable prices. This is a surplus store, which has one outlet in Ayanavaram and one in TNagar, Chennai.

• To increase brand awareness of The BigDeal Store for their December Shopping Festival.
• Reach a large audience and entice them to visit the store during the event dates.
• To conduct a successful event using the latest online marketing trends.

Plan Of Action:

• Targeting audiences interested in shopping, following particular brands and fashion lovers.
• SEO tools to analyse potential audience.
• Structured keyword planning to eliminate fray audience.
• Created a marketing funnel to narrow down from a wider audience.
• Instagram and Instagram stories were used to create a brand presence in the target locations and bring in interactions from the customers.
• YouTube ads were used to create awareness to bring in new visitors. Flooded the audience with bumper ads(6 Sec Non Skippable Youtube Ads) as a shout out.
• Influencer marketing was used at the event to spread the brand’s name, showcase the products on their channels and give their opinion on the store.
• Search network ads played a strong part in funnelling in customers showing intent.
• Offer ads were used to retarget customers. Deals and discounts were also given.
• The festival was heavily pushed on all social media channels and we made sure the message for consistent overall.
• Offers were given and contests were held to lure in the section of the audience that was greatly interested.
• A substantial increase in followers on the social media pages.
• Created a buzz about the store as the countdown began.
• The offers worked out well, especially with serious shoppers.
• Increased turn out than estimated.
• Shoppers participating in contests.
• In an interesting turn of events, a particular t-shirt worn by an influencer sold 60 pieces at that very event, making it a huge hit.

Social Media Campaigns & Contests:

1. Offers, Contests and Discounts:

3. Website:

4. Influencer Marketing:

At Let’s Goo Social, we try to bring out the most at the least cost. Our event marketing case studies focus on showing the result in the simplest terms so as a potential client you would know an example of the plan of action we would take. LGS is one of the few event promotion companies in Chennai. A digital marketing agency in Chennai with the vision to give only the best, each time.

To market your event the right way, go digital today with Let’s Goo Social!

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Event Marketing Case Study: Roaring Twenties Events

Todd Foster    August 17, 2024

Event Marketing

Case Study: Building an event brand from the ground up and achieving a sell out audience.

Long before I launched Barker Social, I was a niche event organizer on the side. Organizing great events is passion project of mine. I have years of experience hosting and marketing events in Toronto, New York City, and the Niagara Region. This was a big part of how I transitioned from running events in the King & Bay corporate world to working as a full-time marketer, as running an event is at least 50% marketing. This is true of most businesses—50% marketing and 50% business-specific operations.

And so, with a passion for all things vintage and the approach of 2020, I applied everything I know to create Roaring Twenties Events :

Roaring Twenties Events is celebrating the Roaring Twenties in 2020 in Toronto with a series of exuberant, freewheeling, wild retro parties and 1920s-themed immersive experiences.

Using everything I knew as a professional marketer, in under 9 months, I sold-out my first event with a long waiting list, with many more events still to come! Here are some insights into how I did it.

Your Branding Matters

From day one, I knew that having a fully-realized brand image was going to be key for winning over and creating a lasting relationship with my audience. I invested the time and money into doing it right, engaging my graphic designers to establish brand assets that went beyond just a logo and a few images. We also paid for a good amount of stock imagery to support the brand.

Personal branding also played a big part in the success of the brand’s first event. Rather than just appearing as an unknown, mysterious entity, I felt it was important from the get-go to make myself and my husband known to our audience. Since this is a niche brand, our personal enthusiasm for the theme has added to the feeling of trust and interest that we’ve built with our audience.

https://www.facebook.com/roaringtwentiesevents/videos/393159128275881/

Facebook is Key

Your target audience demographic is crucial. For my event and brand, Facebook has been key. Creating a Facebook Event very early on with “Save the Date” graphics was critical to our success. This method is a free way to start to get the word out about your event. As soon as people start to mark themselves as “interested” in the event, their friends in their network also start to get notifications in their newsfeed about the event, which helps spread the word at no charge. The event page then becomes a vehicle to stay in touch with interested people, keep them updated, and to push ticket sales.

One lesson that’s hard for very small business owners to learn is that you have to spend money to make money. Early on, I ran the Facebook Event as an ad with a budget of just $100, but targeted very strategically to create the right interest and buzz about the event. This contributed to the very early distribution of the event in newsfeeds, which carried beyond the $100 budget, as people continued to mark themselves as “interested” and also interacted with the content on the wall of the event.

As soon as the brand and Event pages were created, I began to post interesting on-brand updates regularly. This wasn’t necessarily news about the event; it was often content related to the brand niche that would keep people interested and engaged without actually trying to sell them anything (yet). This helped drive brand awareness and establish the brand in people’s minds.

By the way, going live on Facebook during the event is also a great way to gain interest for your next event!

https://www.facebook.com/roaringtwentiesevents/videos/1095643447447772/

Exclusive Newsletter Perks

From very early on, I also made it clear that there would be perks to signing up for the brand’s newsletter. The main perk is that I always offer pre-sale tickets to my subscribers before public tickets go on sale. This makes the most loyal fans excited and eager to buy tickets during the pre-sale window. With such a method, once you do put the public tickets on sale after a defined date, you already have momentum with sales.

For my next event, I included advance ticket perks for both subscribers _and_ previous ticket holders. As a result, I was able to sell 40% of my tickets before public ticket sales were even opened!

To create further awareness of the event, I ran a small contest and gave away a pair of tickets to the winner. This also drove people to follow us on social media and sign up for the newsletter, which helped strengthen the brand’s connection with its audience.

When it was time for the public tickets to go on sale, I didn’t make this announcement merely by boosting posts. Rather, I used the much more sophisticated Ads Manager to run ads on Facebook and Instagram. I chose this route as when it comes to marketing to my audience, Facebook has proven more useful than Instagram or Twitter. However, the platform that works best for you will depend on your target demographic.

When selling tickets, the goal is to drive people to your website’s ticket page or landing page where you’re not just selling the tickets but _also_ tracking with the Facebook pixel. With the Facebook pixel, you’re able to retarget people who have expressed interest in the event but haven’t pulled the trigger on buying just yet. That’s how you turn more warm leads into buyers!

An Event Hashtag Is an Absolute Must

Any time I mentioned the event or anything to do with the brand, I pushed my event hashtag: #roaring20sTO . It’s a unique hashtag with the “TO” (Toronto) at the end, since on its own, #roaring20s is far too global and not useful for tracking. It’s also as easy-to-remember as I could make it without the hashtag being completely global and over-used.

The hashtag became most useful once the first event was underway and later, for follow-up marketing. People used the tag their posts and photos, which has helped act as free publicity for the brand and for my next events. Here you can also see the free hashtag Wall I’ve created for the event and the code can be embedded on any website:

Instagram is Also Important

**Just about any good event marketing strategy includes Facebook, but you shouldn’t forget about the other social media platforms. Though my demographic has a much smaller following on Instagram, it’s been a great place to connect with some of the most avid social media users. It also works great as a showcase for event branding and photography.

Twitter has been less important for this brand, but that may change when I run events that are more jazz music-oriented, since there is a very active #TorontoJazz community on Twitter.

https://www.instagram.com/p/BzDQ3TQgUbZ/

Print & Other Paid Ads

While I did have some print materials made for the event, I did not find them to be useful and likely won’t use this marketing strategy for the brand’s events again. The event sold out before I even had a chance to give out most of the cards I had printed! In the future, I may have just a few cards printed again, but if so, I’ll make them generic to the brand without any information about specific events.

Photography & Video

Having a professional photographer and videographer on-site at my brand’s first event has proven essential for marketing my next events.

The great photos and videos shot created a foundation of “real life” brand assets that are making my brand more real and tangible than I was able to achieve through my original stock imagery. While those stock images were important at the brand’s inception, I now have a much more robust base of brand assets that will be key for future event marketing.

https://www.instagram.com/p/B7geq1plCQs/

A Professional Toronto Event Marketing Agency Makes All the Difference

As you can see, marketing an event is a huge undertaking and takes a lot of work and commitment. When it comes to marketing events, it’s something I’m clearly intimately familiar with and also passionate about. Consider making me and my talent part of your event dream team! We have years of experience organizing and marketing events with a proven track record for success. I’d love to hear about your event, so contact me today and let’s chat about it!

event marketing

Todd Foster

Search our blog, related articles.

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Blog Graphic Design 15+ Case Study Examples for Business, Marketing & Sales

15+ Case Study Examples for Business, Marketing & Sales

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

What is a case study?

What to include in a professional case study, business case study examples, simple case study examples, marketing case study examples, sales case study examples.

• Case study FAQs

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

A professional case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A professional case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case study examples summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case study FAQ s

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

You might also enjoy:

• 12 Essential Consulting Templates For Marketing, Planning and Branding
• Best Marketing Strategies for Consultants and Freelancers in 2019 [Study + Infographic]

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5 Event App Case Studies that Show the Power of Event Tech

Technology is the glue that holds a good event together. 

Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the event app you use will have a huge impact on your success. 

If you’ve never used an event app before, you may not understand how transformative it can be. In this article, we’ll show you how EventMobi’s powerful event app helped 5 different organizations build standout events.

Diversified Communications ULC Cuts Costs by $8,000 using an Event App

Read the full case study

It’s easy for expenses to rack up when you’re planning a large-scale event. Often, one of the most costly components of an event is registration— printing badges and staffing a registration table is expensive, but it’s vital to get it right, as the registration experience will set the tone for the entire event. 

Diversified Communications ULC was gearing up to host their annual medical conference , known as Pri-Med Canada. They expected over 3,600 attendees from 200 different healthcare, educational, and pharmaceutical companies. 

With such a large audience, Diversified Communications knew they needed a high-tech event app to manage everything from attendee engagement to scheduling and planning. 

But they also saw a surprise benefit of using an event app: They were able to save $8,000 on printing and shipping costs , thanks to EventMobi’s event registration software . 

Instead of relying on printed badges, the company was able to import their attendees’ information into the event app, even while the app was still being designed in the weeks leading up to Pri-Med Canada. Event registration could then happen onsite; when attendees logged into their app for the first time, they could see all of their information already loaded into the program, including the sessions they’d signed up for. 

It wasn’t just the event planners who loved the event app. With EventMobi’s technology, the company surpassed their event app adoption rate by 155%.

GetWellNetwork Uses an Event App to Build Brand Reputation

Technical difficulties can turn an excellent event into a nightmare—especially if the event is all about technology. 

The GetWellNetwork, which provides cutting-edge technology for healthcare organizations, knew they couldn’t afford to have any big tech issues during their GetConnected Conference, during which they showcase innovations in the healthcare tech space. 

The event organizers were on the lookout for an event app that could be the “brain” of the entire event. They needed a solution that would replace their paper handouts and program schedules, while also boosting attendee engagement and connecting their audience during the event. 

After doing their research, they landed on EventMobi as the best option to achieve their goals. And this decision paid off—literally. They saved tens of thousands of dollars on their event budget, while also hosting their most engaging attendee experience to date. 

On top of that, by using such a diverse and intelligent event app, they solidified their brand image as a leader in the tech space.

Real Property Management Uses Gamification to Enhance Networking

Networking is at the heart of so many events, as was the case when Real Property Management was gearing up to hold their annual national conference. 

They went into the event wanting to break the mould, so they could surprise and delight their attendees, while also encouraging them to build their network inside the franchise community. 

“We needed to create a platform where attendees could communicate with each other better. We didn’t want to just leave it up to chance that they would interact,” said Tim Sedgwick, from Real Property Management. 

In the past, the company had used gamification to encourage networking, but it hadn’t panned out as they’d hoped in terms of ROI. But when they began using EventMobi’s event app, they saw a huge increase in the number of attendees playing the networking game. 

Sedgwick and his team attributed this to the event app’s ability to digify the gamification experience. Rather than relying on game rules printed on paper or announced out loud, they used the event app to give each attendee a four-digit code on their badge, which they could use to participate. People at the event could easily find the rules in the event app, and they could even watch a leaderboard to see who was winning.

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Download The EventMobi Sponsorship Strategy Guide  to get started!

Venture Out Builds Community and Bolsters Communication with an Event App

Watch the full case study

When Venture Out plans an event, their top priority is making sure their audience feels welcome from start to finish. This is core to their mission of bringing together members of the LGBTQ+ community who share a passion for technology. 

The team at Venture Out knew strong communication was key to their event, something they’d struggled with in the past. Without an event app, they had to share important information about schedule changes and the location of events out loud—and anyone who wasn’t in the room when such announcements were happening would miss out. 

But with EventMobi’s event app, they were able to send messages and connect with all event attendees, simply by pushing notifications through the platform. 

On top of that, the seamless event registration allowed the event organizers to save time they would otherwise spend trying to keep track of everything. As a result, they could dedicate more of their time to ensure all attendees were enjoying themselves.

Hanapin Marketing Boosts Retention With an Event App

Hanapin Marketing hosts an event for hundreds of marketers every year, and one of their main goals is retention—they want attendees to come to the event year after year. 

In the past, the company had seen a 15% retention rate annually, but with EventMobi’s event app, that figure skyrocketed to 45%. 

Hanapin credits the event app’s many features as the primary reason for this boost to their retention rate. With features like life polling and Q&As, push notifications, and personalized schedules and speaker profiles, they raised the overall quality of their event, which made it easy for attendees to decide to return the following year. 

“The Event App keeps the conference fresh, sleek, and ahead of the competition,” one attendee remarked.  Hanapin also used the Event App to gather feedback through post-event survey questions . With more responses from their attendees, they could easily figure out what worked well at the event, and what should be improved for the next one.

If you want to see the most return on investment with your event, then you need the most up-to-date technology to provide a seamless, enjoyable experience for all attendees. 

5 Event Case Studies

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Whether it is down to time, client confidentiality or protecting our ideas and ways of working eventprofs seem to struggle with shouting about our achievements and letting others benefit from our successes (or failures).

When a project is over we brainstorm and analyze internally within our team and with our clients but very few of us publish meaningful data and outcomes from our events for others to learn from and be inspired by. Perhaps this is one of the reasons why some executives struggle to appreciate the results and return that events can bring and why we still battle to protect event budgets in times of austerity?

As an industry we should work harder to crystallize the Return on Investment and Return on Objectives so there can be no doubt about the importance and relevance of events to the marketing mix. We need to demonstrate more clearly exactly how we added or created value through our events to prove that they are essential.

These 5 case studies from 2016 focus on events that achieved their objectives and share top tips on their learnings and data.

Why Event Badges Will Never Be the Same Again [Case Study]

The 2016 Seattle GeekWire Startup Day used technology to help attendees get more from networking opportunities at the event and improve the experience. Through smart event badges they were able to create a total of 9,459 positive matches between participants with shared interests and analyze more closely the supply and demand.

How to Increase Engagement with your Event App by 350% [Case Study]

If you invest in a mobile app for your event you want to be sure that people will download and use it. This case study outlines how the MAISON&OBJET exhibition increased engagement with their event app by 350%

How To Meet Green [Case Study]

One of the objectives of the Canadian Medical Association Annual Meeting was to create the greenest event going. Focusing on three main areas, this is how they did it and the difference they made.

How to Increase Attendance by 100+% [Case Study]

Streamlining the registration process can have a big impact on workload and numbers. This case study shares how the Colorado Judicial Branch doubled the number of attendees for their largest conference and saved countless hours of administration time.

How This Event Boosted Their Success [Case Study]

Running regional events as part of a country-wide tour has plenty of challenges. This case study looks at how The Get Fit and Thick tour streamlined their processes for event success across the US.

In Conclusion

As these 5 case studies demonstrate, events can make a difference at a micro and macro level. As an industry let’s make a pledge to share our learnings, both positive and negative. By taking this bold step we can educate and support each other to run more effective events and further professionalize the event industry and spend event budget where they will yield the greatest results. We know the importance of events, and event technology , we need to do more to prove it to those that still need convincing.  

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10 Marketing Case Study Examples: Learn How to Master Them in Your Campaigns

There are millions of blog posts, articles, and videos across the internet that try to give you advice about marketing. According to Google, at least 7,050,000 unique content pieces include the phrase “marketing tips.”

But with plenty of outdated and filler content creation to just build out a website, it’s hard to find applicable advice that actually works online.

In this article, you’ll learn from marketing case study examples that demonstrate what it takes to master channels like social media, email marketing , and PPC, as well as how to use case studies in your own campaigns.

Don’t rely on empty words. Learn powerful marketing best practices that are backed up with examples and data.

What is a marketing case study?

In marketing, a case study is an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours.

Typically, it includes a few key elements:

• Introduction to the customer/client
• The problem the client needed to solve (should align with problems prospective clients also need to solve)
• The solution (and context of why your company/software was the right fit)
• Data from before and after implementing the solution

In a sense, a case study documents the journey of working with your company. And it gives potential future customers a reason to trust your company.

What are the different types of case studies in marketing?

In marketing, three main types of case studies are commonly used:

1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product.

2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company’s marketing strategy, and how it impacted its growth. In this case, it’s not based on first-hand experience, but rather observation and inference.

3. Implementation case studies: An implementation case study takes the average client case study a bit further, focusing on the actual implementation and covering it in detail.

You can also divide the case studies further by the type of medium they use — video or text.

And in 2024, video case studies are becoming more and more popular. Many companies even use them as remarketing ads to address potential objections.

Why should you use case studies?

Case studies are a powerful way to prove that your products or services work, showcase your expertise, and build trust with potential customers.

It’s a way to transition away from just “telling” your customers and instead start “showing” them through examples. There’s a reason the old copywriting maxim goes, “Show, don’t tell.”

Consumers’ trust in companies to tell the truth in advertising materials is lower than ever. In 2020, only 14% of consumers said they trust advertising to be honest about a product or service.

But that doesn’t mean you can’t generate trust with your company’s website.

Consumers trust third-party reviews, testimonials, and data. In fact, 91% of 18–34-year-olds trust online reviews as much as personal recommendations.

So you need social proof. And client case studies — especially those that interview the current clients — are the best of both worlds. You get to highlight data while getting powerful social proof that shows that your product works.

When just adding a simple customer testimonial to your website can increase conversion rates by up to 34% , imagine what a detailed, compelling case study can do.

1. Email marketing case study: Your Therapy Source

If you think that email is a marketing medium of the past, think again. At ActiveCampaign, we have hundreds of recent case studies that prove the opposite.

For example, Your Therapy Source receives a 2000% return on investment (ROI) from our campaigns simply by taking advantage of basic marketing automation .

In particular, a basic abandoned cart email represents around 30% of all revenue generated by automations.

With ActiveCampaign, that’s incredibly easy to set up. You can take advantage of our integrations with key e-commerce platforms like WooCommerce , Shopify , and more.

Because the case study goes into detail about exactly how the company achieved the results, it’s a combination of an implementation case study and a regular third-person case study.

2. Instagram marketing case study: Converse

If you look at all the top Instagram accounts in clothing, Converse has a much higher engagement rate than its competitors.

At 1.79%, their social media posts have an organic engagement rate over 15 times higher than Nike.

Why is that?

Let’s take a closer look at how they achieve these numbers:

When looking at Converse’s top Instagram posts, you quickly notice a trend. Collaborations with influential creators and artists — lately Tyler, the Creator — get a different level of engagement.

The post promoting their new collaboration shoe got over 183,000 likes in a few weeks. Converse even took it a step further and produced a short film with Tyler.

If you want to reach a wider number of people, combining audiences is a great strategy.

This is an example of an explanatory case study.

First, we worked backward from Converse’s powerful Instagram results. Then, we identified tactics that contribute to their high levels of engagement.

Because we didn’t work directly with Converse, and we’re only observing as an outsider, this is an explanatory case study.

3. Content marketing case study: porch.com

Fractl is a content marketing agency that worked with porch.com for over a year to earn 931 unique domain links, 23,000 monthly organic visits, and more.

The case study focuses on results over method — that means it’s a typical third-person case study.

They’re showcasing the results the company generated for a specific outside client without getting into the how-to.

These types of case studies are most useful for persuading hesitant potential customers to get on board. Showing that you’ve generated results for similar companies or people in the past is the best way to prove your skill set.

Depending on your target audience, going into detail with an implementation case study may be a better option.

4. SEO case study: Zapier study by Ryan Berg

This in-depth case study by Ryan Berg is a perfect example of how you can use explanatory case studies in your marketing.

It breaks down Zapier’s SEO strategy and how they created over 25,000 unique landing pages to improve their search rankings for different search terms.

Zapier’s main strategy revolves around targeting relevant long-tail keywords like “app A + app B integration.” That’s the key they used to generate serious organic traffic over the long term.

By breaking down industry leaders and how they rose to success, you can borrow some of their brand power and credibility.

You can use these kinds of case studies if your current clients don’t allow you to go into detail about the tactics you use to grow their online presence.

These case studies demonstrate to potential clients that you know what you’re talking about and have the expertise needed to help them succeed in their industry.

5. PPC case study: Google Ads and Saraf Furniture

When it comes to pay-per-click (PPC) advertising, Google was one of the earliest innovators. And in 2021, it’s still the largest digital advertiser globally, with $146.92 billion in ad revenue in 2020.

You might not think they need any more credibility, but Google still uses case studies, especially in emerging markets like India.

This case study shows how Google Ads helped Saraf Furniture generate 10 times more inbound leads each month and hire 1,500 new carpenters as a result.

Without going into details about the methods, it’s another typical third-person case study designed to build trust.

6. Video marketing case study: L’Oréal and YouTube

In this case study, various members of L’Oréal’s global marketing team break down exactly how they used YouTube ads to launch a new product.

As a result of the campaign, they were able to establish their new product as the No. 2 in its category and earn 34% of all mass sales across a network of online retailers.

The case study breaks down how they used YouTube for different stages — from awareness to loyalty. It’s another example of a third-person implementation case study.

7. Remarketing case study: AdRoll and Yoga Democracy

AdRoll is a remarketing platform that tracks your visitors and lets you show them targeted ads across the internet.

Their case study with Yoga Democracy perfectly showcases the power of the platform.

Look at these highlights:

• 200% increase in conversions
• 50% reduction in CPA
• 19% of total revenue attributed to AdRoll

These are metrics you’d love to show any potential customer. The case study goes into detail about how they built an effective remarketing campaign, including cart recovery emails and ads.

Because of the detail, you can classify this as an implementation case study.

8. Influencer marketing case study: Trend and WarbyParker

This influencer marketing case study from Warby Parker and Trend showcases how you can use influencer marketing even with a limited budget.

The “Wearing Warby” campaign was centered around showcasing influencers wearing Warby Parker glasses in their everyday life.

From mundane tasks like eating breakfast to artists creating a new masterpiece — it showcased Warby Parker’s products in use and made the brand more approachable for influencers’ followers.

This is another third-person case study, as it doesn’t go into much detail beyond the results.

9. Customer experience case study: App Annie and Coca-Cola

In this case study, Greg Chambers, the director of innovation for Coca-Cola, explains what App Annie brings to the table.

Instead of specific numbers and metrics, it focuses on the big-picture benefits that App Annie has on Coca-Cola’s customer experience.

The video interview format is also perfect for driving trust with potential customers.

Again, this is a typical third-person case study that you see a lot in the marketing world.

10. SaaS case study: Asana and Carta

Of course, it’s not just agencies and advertising platforms that need to master the use of case studies in digital marketing.

Let’s explore an example of a case study outside the marketing industry, in this case specifically for B2B marketers.

Asana is a project management platform that helps companies make their workflows more efficient.

It’s a good example of a case study that focuses more on the lived experience and less on the metrics.

This is a third-person case study that is closer to a client interview or testimonial, which is a good option if it’s hard to quantify improvements with metrics.

Best practices: How to use case studies in your own marketing campaigns

In this section, you’ll learn best practices to help you maximize the value of case studies in your own marketing campaigns.

Let’s look at four steps you can take to effectively use case studies.

Include a dedicated case study/customer stories page on your website

Most companies with a successful online presence have one of these pages. Emulate the top competitors in your industry by creating an improved version of their pages.

You can also add a case studies section to your resources page or blog.

Build CTAs into your case study pages

The chances are low that a random Googler will make it to your case studies. Most likely, it’s someone who thinks they might need your product.

So don’t be afraid to include calls to action throughout your case study pages.

Share case studies as part of your email marketing campaigns

Email marketing is hands-down the best channel for nurturing potential needs . That means you should always use case studies and customer success stories in your campaigns.

But it’s important that it doesn’t feel too promotional. Instead, share the unique steps they took to ensure success to deliver value, not just pitch.

Use case study video ads to overcome objections

When you’re thinking about buying a product, it’s easy to talk yourself out of it.

“It’s too expensive.” “It won’t work for me.” There are a lot of excuses and objections out there.

A case study video can be a powerful tool to overcome these objections in potential buyers.

Don’t overlook case studies when you’re planning your next marketing campaign. Towards the bottom end of the funnel, in stages like decision and action, they’re a powerful marketing tool.

When used right, case studies will help you fill your sales pipeline and provide your sales team with qualified leads.

Hopefully, the examples in this article taught you how you can use case studies in social media, email, and content marketing strategy to further your business goals.

You should also have learned how to use case studies to sell your company’s expertise.

If you want to grow your business, it’s crucial to learn from the people who have gone before you. In marketing, trying to learn all principles from scratch through trial and error would be a costly mistake.

If you’re ready to take advantage of marketing automation and email marketing tools that help similar businesses generate ROIs of 20x or higher, start your ActiveCampaign trial today .

No credit card required. Instant set-up.

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How to Use Influencer Marketing for Event Success

In today’s digital landscape, influencer marketing has emerged as a powerful strategy for promoting events. By partnering with individuals who have a significant online presence, event organizers can reach new audiences, drive ticket sales, and create a buzz that lasts long after the event ends. This article will guide you through the essential steps for leveraging influencer marketing effectively, ensuring your event is a resounding success.

What Is Influencer Marketing?

Influencer marketing involves collaborating with individuals who have a dedicated following on social media, blogs, or other online platforms. These influencers, who are trusted by their audience, can amplify your event’s message, making it more relatable and credible.

Influencers come in various types:

• Macro-influencers: These are individuals with a large following, typically over 100,000 followers. They have broad reach but may lack niche specificity.
• Micro-influencers: With a following ranging from 1,000 to 100,000, micro-influencers often have highly engaged audiences and specialize in specific niches.
• Nano-influencers: These influencers have a smaller following (under 1,000) but tend to have a close-knit community of followers who trust their recommendations.

Understanding the type of influencer that fits your event’s goals is crucial. A music festival might benefit from macro-influencers for widespread exposure, while a niche workshop might see better results with micro or nano-influencers who are deeply embedded in relevant communities.

How To Use Influencer Marketing For Events

Identifying the right influencers.

Choosing the right influencers is a strategic process. It’s not just about who has the most followers, but who has the right followers. Here’s how to identify the best fit.

• Audience Match: Consider the demographics, interests, and behaviors of the influencer’s audience. Use tools like audience insights on social media platforms or influencer marketing platforms that provide detailed analytics to ensure alignment.
• Engagement Rate: This metric shows how actively the influencer’s audience interacts with their content (likes, comments, shares). High engagement rates suggest a loyal and interested audience, which is more likely to take action based on the influencer’s recommendations.
• Relevance: Analyze the content they typically post. Does it align with your event’s theme? For instance, a fitness influencer would be ideal for promoting a health and wellness expo, but less suitable for an art exhibition.

Additionally, it’s important to consider the influencer’s previous collaborations. Have they promoted events before? What were the outcomes? Researching past campaigns can give you a better idea of what to expect.

Establishing Clear Goals

Before you dive into influencer partnerships, you need to establish clear, measurable goals. Your objectives will dictate the type of influencers you work with, the content they create, and how you measure success.

• Ticket Sales: If your primary goal is to sell tickets, set specific targets. For example, aim to sell 500 tickets through influencer promotions by a certain date.
• Brand Awareness: If your event is new or expanding into a new market, your goal might be to increase brand awareness. Metrics could include the number of social media impressions, brand mentions, or new followers.
• Audience Engagement: For ongoing events or series, keeping your audience engaged between events is crucial. Here, the goal might be to increase the number of event-related interactions on social media, such as likes, comments, and shares.

Having well-defined goals helps you stay focused and allows for more effective measurement and analysis after the campaign.

Crafting the Perfect Pitch

The success of your influencer marketing campaign often hinges on how you approach potential influencers. A generic, impersonal pitch is likely to be ignored. Here’s how to craft a compelling pitch:

• Personalization: Address the influencer by name and mention specific details about their content that you appreciate. This shows that you’re familiar with their work and are genuinely interested in a partnership.
• Value Proposition: Clearly explain what the influencer will gain from the collaboration. This could be monetary compensation, exclusive access to the event, increased exposure through your channels, or a combination of these.
• Event Alignment: Describe how the influencer’s content aligns with your event. Be specific about how their involvement can enhance the event experience for attendees.
• Flexibility: While it’s important to provide guidelines, also allows room for the influencer’s creative input. They know their audience best and can offer insights into what will resonate most.

Follow up after a week if you don’t hear back, but be respectful of their time and workload. A well-thought-out pitch increases the likelihood of securing high-quality influencer partnerships.

Collaborating on Content Creation

Once you’ve secured partnerships with influencers, it’s time to collaborate on content creation. The content they produce will be the heart of your campaign, so it’s important to get it right.

• Content Guidelines: Provide a clear brief that outlines your expectations, key messages, and any mandatory elements (e.g., event hashtags, and ticketing links). However, avoid being overly prescriptive; influencers need creative freedom to maintain authenticity.
• Announcements: An influencer could post an initial announcement to inform their followers about the upcoming event, sparking interest and anticipation.
• Teasers and Previews: These could include short video clips, images, or stories giving followers a sneak peek into what to expect at the event.
• Behind-the-scenes: Content showing behind-the-scenes preparations can create excitement and provide a personal touch that resonates with followers.
• Q&A Sessions: Influencers can engage their audience by hosting live Q&A sessions about the event, answering questions, and sharing their enthusiasm.
• Giveaways: Hosting a ticket giveaway can create buzz and encourage followers to engage more with the event’s promotion.
• Live Coverage: During the event, influencers can share real-time updates, photos, and videos to enhance the experience for both attendees and those following along online.

Collaborating closely with influencers ensures that the content remains consistent with your event’s branding while also engaging the audience effectively.

Leveraging Different Platforms

Each social media platform offers unique opportunities for influencer marketing. Understanding where your target audience spends their time is key to maximizing impact.

• Instagram: With over a billion users, Instagram is a go-to platform for visual content. Utilize Instagram Stories, Reels, and IGTV for dynamic content that’s easy to consume. The platform is especially effective for lifestyle, fashion, and entertainment events.
• YouTube: If your event has a lot of visual or educational content, YouTube is an ideal platform. Influencers can create event trailers, vlogs, and behind-the-scenes videos that offer a deeper look at what attendees can expect.
• TikTok: TikTok is particularly effective for reaching younger audiences. Short, creative videos can go viral quickly, making it an excellent platform for events targeting Gen Z and millennials.
• Twitter: Ideal for real-time updates and engagement, Twitter allows influencers to share quick thoughts, event details, and live updates during the event itself.
• Blogs: Long-form content on blogs can be beneficial for explaining complex events or providing in-depth reviews. Bloggers can drive traffic to your event page by sharing detailed posts about what attendees can expect.
• Facebook: Although often considered a platform for older demographics, Facebook still offers robust targeting options and group functionalities, making it suitable for events with broader or niche audiences.

Each platform serves a different purpose, and the right mix depends on your event’s target audience and goals.

You Might Also Like: How To Use Social Media To Promote Your Event

Tracking and Measuring Success

To ensure your influencer marketing campaign is effective, it’s crucial to track and measure its success using relevant metrics:

• Ticket Sales: This is the most direct indicator of success. Use unique promo codes or trackable links provided to influencers to monitor how many tickets are sold through their channels.
• Social Media Metrics: Analyze engagement metrics like likes, shares, comments, and mentions. High engagement suggests that the content resonated with the audience.
• Website Traffic: Tools like Google Analytics can show whether there’s an increase in traffic to your event’s website from the influencer’s posts.
• Follower Growth: Monitor whether your event’s social media accounts experience a growth in followers during the campaign. This indicates increased interest and awareness.
• Brand Mentions and Sentiment: Use social listening tools to track how often and in what context your event is mentioned on social media. This can give you insight into the overall perception of your event.

Regularly reviewing these metrics allows you to adjust your strategy in real time and make data-driven decisions to optimize your campaign’s performance.

Building Long-Term Relationships

Influencer marketing should be viewed as a long-term strategy. Building and maintaining relationships with influencers can lead to ongoing collaborations that benefit both parties.

• Post-Event Engagement: After the event, continue to engage with the influencers by thanking them publicly, sharing their content on your channels, and providing them with a post-event report that highlights the success of the campaign.
• Feedback and Future Collaboration: Ask for their feedback on the partnership and express your interest in future collaborations. This not only strengthens the relationship but also provides valuable insights for improving future campaigns.
• Loyalty Programs: Consider developing a loyalty program for influencers who regularly work with your brand, offering them exclusive benefits or early access to future events.

Long-term relationships with influencers can lead to more authentic and effective promotions, as influencers who genuinely enjoy your events are more likely to advocate for them.

Case Studies and Success Stories

To understand the true potential of influencer marketing, it’s useful to look at case studies from events of different scales:

• Coachella: This globally recognized music festival has masterfully used influencer marketing to maintain its elite status. By inviting influencers to attend and document their experiences, Coachella generates massive online buzz that reaches millions worldwide. The festival’s hashtag consistently trends and the event sells out quickly.
• Smaller Niche Events: Local food festivals or niche workshops have also seen success through influencer marketing. For instance, a local organic food festival partnered with health and wellness influencers, resulting in increased attendance and heightened awareness within the community. Even with a smaller budget, the targeted approach allowed the event to reach the right audience effectively.

These examples demonstrate that influencer marketing is scalable and can be tailored to fit the needs of any event, whether it’s a massive festival or a niche gathering.

How Platinumlist Can Help With Influencer Marketing For Your Events

When it comes to implementing influencer marketing for your event, Platinumlist is your ideal partner. With a robust platform designed to streamline event management and ticket sales, Platinumlist also offers tools that integrate seamlessly with your influencer campaigns.

• Access to the Largest Affiliate Database: Platinumlist boasts the largest ticketing affiliate database in the region, consisting of a diverse group of influencers ready to promote your event. These affiliates are carefully selected to ensure they align with your target audience, maximizing the reach and impact of your marketing efforts.
• Diverse Audience Reach: Through Platinumlist’s affiliate program, your event is promoted to a wide array of audiences. This program connects you with influencers who have followers from various demographics and interests, ensuring your event reaches more people than traditional marketing methods might allow.
• Seamless Integration: Platinumlist’s platform is designed to work in harmony with your influencer marketing strategies. By providing unique tracking links, promo codes, and real-time analytics, Platinumlist enables you to monitor the effectiveness of your campaigns with ease.

Our extensive affiliate network, combined with our state-of-the-art tools, ensures your event is promoted effectively, reaching the right audience at the right time.

Influencer marketing has the potential to transform how you promote your events. By understanding your audience, selecting the right influencers, and crafting compelling campaigns, you can significantly increase your event’s visibility, drive ticket sales, and create a memorable experience for attendees.

Start planning your next influencer marketing campaign today with the support of Platinumlist, and watch your event reach new heights!

Generating 3.53x Return on Ad Spend for an Event Company

Discover how llama lead gen used facebook, instagram, and linkedin to drive 155 attributed registrations (a $92,845 value) for a financial expo..

In June 2022, Fixated Events hosted an event called Limitless, Financial Freedom Expo in Scottsdale, Arizona. The event provides attendees the opportunity to learn from today’s top experts in business, economics, real estate, and finance so they can move forward on the path of financial freedom with confidence.

Through means of paid advertising on LinkedIn, Facebook, and Instagram, Llama Lead Gen created top-to-bottom campaign funnels to promote and drive registrations for the Expo. Numerous types of content and ad placements were implemented throughout the duration of the campaign.

#eventsmarketing

#eventcasestudy

#facebookads

#linkedinads

Campaigns were launched on Facebook, Instagram, and LinkedIn. Each platform helped promote the messaging to its distinct audience. There were however clear winners when analyzing performance and effectiveness across similar audiences and reporting metrics, giving each media platform its strong and weak points. Overall, Facebook obtained more total Registrations, but LinkedIn converted attendees at a lower average cost.

Strategy & Goal

The primary goal was to drive users to Fixated's website, then convert Registrations for the Limitless Expo. The tactic revolved around paid social advertising on Facebook, Instagram, and LinkedIn.

The total budget finished at ~$26,000 during the two-and-a-half-month campaign flight. Our assets included content provided by the Fixated team which LLG implemented with several variations to A/B test within each funnel step.

Following Registrations, our secondary KPIs (success metrics) included: Clicks, Views, Site Sessions, and Cost-per-Lead.

Registration Funnel

Campaign Flights

Top of Funnel (TOFU)

Engagement - Event Response

Campaign to promote the Expo. Allowed users to view & sign up for the LinkedIn event. Built an audience to retarget later in the funnel.

Middle of Funnel (MOFU)

Consideration - Message

Conversation ads were promoted on LinkedIn which delivered messages to the target audience's inbox. Chat-flow was setup allowing users to learn then Register.

Bottom of Funnel (BOFU)

Lead Gen - Images

Finally, a retargeting audience was used to drive Registrations from users who showed interest for the event earlier in the funnel.

Facebook, instagram

Awareness - Videos

Campaign to promote the Expo. Used videos to create awareness and build an audience to retarget later in the funnel.

Campaign to promote the Expo. Allowed users to view & sign up for the Facebook event. Built upon the Awareness audience to continue retargeting later in the funnel.

Lead Gen - Carousel/Images

Like LinkedIn, a retargeting audience was used to drive Registrations from users who showed interest for the event earlier in the funnel.

Campaign Targeting

Select geographic targeting strategies were used to get our ads in front of the most appropriate audiences. In addition to event-specific demographic targeting, we implemented ABM lists to discover audiences of similar demographics.

Overall, the platform targeting contributed to a majority of the ad spend and results. However, the Lookalike audiences were also impactful to the final results of the campaign.

Creative Types

Socially optimized videos between 0:06 - 1:00 were utilized to create awareness and build an audience in our top-of-funnel

Engagement creatives, which allowed users to provide Event Responses on Facebook and LinkedIn, were implemented within the middle-of-funnel

conversation

Conversation ads were promoted on LinkedIn which delivered messages to the target audience's inbox

Finally, bottom-of-funnel lead generation ads were shown to the retargeting audiences with the objective of converting Registrations

We discovered early on that the event's biggest name speaker, Robert Kiyosaki, and his wife Kim, were proving to be the highest performing asset for our ad creatives.

The ads which promoted these two, lead the way for Total Engagement and Event Registrations

Users were most influenced by the ads which presented "Rich Dad Poor Dad" author, Robert Kiyosaki

Creative insights, highest performing creatives.

V1 0:38 - Ad #1

Amount Spent - $438

Impressions - 23,178

Reach - 15,108

ThruPlays - 8,884

Interests Targeting - Ad #11

Amount Spent - $751

Link Clicks - 99

Event Responses - 69

Cost Per Response - $11

LI Conversation - Ad #3 (Offer)

Amount Spent - $474

Clicks - 832

Completed Registrations - 6

Cost Per Registration - $79

Price Bump Reminder - Ad #04 (DontMiss)

Amount Spent - $3,970

Clicks - 3,029

Completed Registrations - 34

Cost Per Registration - $116

Performance

Facebook/Instagram

Registrations

As expected, the BOFU campaigns obtained the most Registrations. Followed by MOFU and then TOFU (omitting the Maricopa County campaign).

Like total Spend, Facebook achieved about two-thirds of the Registrations. 155 Registrations were attributed between the platforms.

Registration Rate

The Registration Rate was significantly higher with the LinkedIn BOFU campaigns.

This contributed to LinkedIn having a lower Cost-per-Registration and higher ROAS than Facebook.

Registration Value

The Registration Value largely followed the levels of the funnel, increasing in Value from top to bottom.

Facebook had the greater total Value, but LinkedIn's was higher when comparing to Amount Spent.

Amount Spent

Return On Ad Spend (ROAS)

Overall the Return on Ad Spend was excellent. As expected our largest returns came from the bottom of the funnel.

The LinkedIn "Website Conversion" campaign was almost twice as high as all other campaigns.

What Worked Well

LinkedIn achieved a higher Registration Rate, lower Cost Per Registration, and higher ROAS.  Facebook obtained about two-thirds of the Registrations.

Both platforms had a Click-thru-Rate above industry standards. LinkedIn had an outstanding average Rate of over 2%.

LinkedIn and Facebook each had a positive ROAS over ~4X and ~3X respectively.

The BOFU "Pricing Discount" campaign achieved the highest amount of Registrations on both platforms.

After all campaigns were completed, we had a total spend of $26,305 and achieved 155 attributed Registrations at an average cost of $170 and a total value of $92,845.

Lifetime Metrics

Impressions.

Click-Through Rate

Cost-Per-Click

Attributed Registrations

Total Registrations

Return On Ad Spend

Ready to take your events  marketing efforts to the next level? 

Struggling to effectively and efficiently budget for your advertising campaigns? Save time, money, and resources by hiring Llama Lead Gen as your digital marketing expert.

Explore our other case studies

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9 Account-based Marketing Case Studies

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020 . And yet, no one can agree on what account-based marketing is.

Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon .

In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. Learn why they worked and how to apply them to your business.

Table of contents

Results of iridium’s abm efforts, serving the customer’s customer as a tactical abm move, results from snowflake’s abm efforts post-ipo, qualitative-first: aligning sales and marketing for a comprehensive audience profile, results of invoca’s abm efforts, maximizing freebie potential, results from se’s abm efforts, consolidating data to get the clearest audience picture, results of billingtree’s abm efforts, standing out by getting creative, results from payscale’s abm efforts, getting in front of the right person with alignment and machine learning, results from qlik’s abm efforts, prioritizing existing leads to inform future marketing decisions, results from their abm efforts, failing forward with “explosive” direct mail pilots, getting set up to learn and iterate to success, 1. how iridium used audience targeting, networking, and activation to land 34 new sales opportunities.

You’d be surprised what you can do with a $3,000 ABM budget.

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. To do this, they worked with Fullfunnel.io , to host a virtual summit.

The cash-strapped platform had limited budget and no brand awareness outside their local market. But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 

• 2,320 sign-ups;
• 39% of attendees were net new accounts;
• 34 sales-qualified opportunities;
• 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer.

iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. 

Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. This allowed them to focus on one audience’s specific needs. 

iRidium narrowed their audience into five segments:

• Best customers;
• Members of the target account buying community; 
• Thought leaders ;
• Partners; 
• Media and industry publications.

To attract speakers from companies like Microsoft and MTS Intercom, iRidium was generous in their approach. Speakers could choose to speak on any subject, as long as it served that day’s topic. 

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. This was a more attractive model for speakers, and encouraged them to invite their customers. 

Warming up prospects is critical for ABM success , even for virtual events . iRidium interviewed speakers on their podcast before the summit, spreading the word and increasing signups.

Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. Fullfunnel’s Andrei Zinkevich says on follow-ups:

“Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”

iRidium invited top tier accounts to product demos . 

To avoid pipeline burnout, they sent content hubs to all attendees and tailored followup based on how much they engaged with the content (e.g., how long they spent on the site). 

The event was completely free, and recordings were only available for 24 hours post event. This gave attendees a real, but reasonable, sense of urgency .

Apply iRidium’s ABM strategy to your business with these takeaways:

• Focus on how you can attract your customer by looking at how they want to attract their customer;
• Make it easy for them to participate (iRidium made their event free and they could talk about whatever they want);
• Don’t always go for the promo;
• Warm up prospects ahead of your event or marketing campaign;
• Activate your top-tier prospects;
• Follow up with everyone (even better, share valuable related content, track the engagement, then reach out to the most-engaged prospects).

2. How Snowflake increased booked meetings by 75% through scaled hyper-personalization 

How do you sustain growth that precedes the highest IPO in history for a software company? Keep doing what works.

For cloud-based data warehouse Snowflake , that was ABM . In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion .

• Scaled the one-to-one experience to over 2,000 top accounts;
• 75% increase in SDR-booked meetings;
• 3X increase in meeting rate for hyper-aligned one-to-one accounts.

While most companies immediately turn to a data dashboard, Snowflake’s account selection starts with qualitative data from their sales department . 

Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be.

The company understands the value of an engaging, optimized landing page following a click-through. So Snowflake uses Uberflip to create custom pages with consistent branding , CTAs, and a personalized note from their SDR. 

Resource-intensive? Yes, but the insights are extremely high-value. 

The one-to-one service means the engagement data on the page comes solely from the targeted account, providing invaluable learning to optimize retargeting and followup .

This approach works for both new account acquisition and account expansion. Snowflake’s Director of ABM states: 

“We’re looking at what parts of the product they’re not already using and how we can get them to use them, when renewals are coming, and how to spread that sphere of influence. We’re achieving a 50% new opportunity rate with existing customers we target with ABM.” 

ABM campaigns are only as strong as a company’s support for the departments involved. Snowflake’s hive-mind enablement is the foundation of their success. 

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake.

“We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs. We needed a way to co-create one cohesive message for our key accounts.” — Hillary Carpio, Director of ABM, Snowflake

Beyond syncing at the planning and execution phase, Snowflake eliminates silos in their reporting as well. This keeps everyone on the same page and allows teams to discover insights the ABM team might have missed. 

Apply Snowflake’s ABM strategy to your business with these takeaways:

• Empower your people and mine their collective knowledge for rich insights on who to target;
• Use creative solutions to keep your audience engaged when they get to your landing page;
• Personalize their experience wherever you can ;
• Get aligned, stay aligned.

3. How Invoca combined data and direct mail to get a 33X ROI 

Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face.

However, attending a 150,000-person conference is a financial risk without a strategy in place.

Invoca defined realistic goals for its ABM campaign: create 20 opportunities in the sales pipeline, complete 30 meetings with top priority accounts, and deliver a 10X ROI on campaign spend. 

By initiating the campaign ahead of the event, they smashed through those goals and delivered “the most successful campaign [they’ve] ever done.”

• 35 new pipeline opportunities;
• Over 50 meetings with top priority accounts;
• 33X ROI on campaign spend.

Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach.

They developed an omnichannel approach using direct mail, email , display ads, and outbound calls, ensuring each channel used the same CTA .

Finally, Invoca harnessed incentives , giving away Apple Watches to prospects who attended meetings. 

This was a critical step to get meetings booked, but it was also going to take coordination to execute.

“Dreamforce is such a crowded, high-energy conference that we knew we had to tailor our offer to stand out.” – Julia Stead, Director of Demand Generation at Invoca

Invoca ended up using PFL’s Tactile Marketing Automation (now called Hybrid Experience Solutions ) to manage fulfillment, shipping, and tracking from a single interface that integrates with Marketo . Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch.

Apply Invoca’s strategy to your business with these takeaways:

• Don’t let your face-to-face be the first time prospects hear about you;
• Incentives can be a powerful tool to get your foot in the door;
• Automate processes to save resources.

4. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric

Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. They knew they needed unified, accurate, real-time reporting to increase their ABM ROI. 

“We needed an ABM solution that scaled globally and one that I could count on when it comes  to the quality or insights for any given region.” – Fabio Luz, NAM Digital Media Strategist at Schneider Electric

• Increase in revenue from 21% of target accounts;
• Faster sales cycle;
• Accelerated pipeline velocity.

SE collected intent, audience, firmographic and technographic data to get a complete picture of buyers and their purchase journey . 

From this, they built target account lists representing different stages of the buyer’s journey. This allowed SE to engage with every decision-maker at top accounts.

They also developed personalized triggers that dynamically shifted messaging in their campaigns depending on where the buyer was in the funnel. 

The result? SE’s accounts accelerated through the buyer journey, shortening sales cycles and increasing pipeline growth.

With the Madison Logic LinkedIn integration , SE could easily share multi-channel campaign performance across teams. Increased alignment and in turn, more efficient iterating. 

Apply SE’s ABM strategy to your business with these takeaways:

• Get a clear picture of your customer and the buyer journey and keep all stakeholders informed by centralizing data;
• Personalize campaigns to meet the buyer where they are in the journey.

5. How BillingTree closed $350K worth of opportunities by targeting just 100 accounts

Payment processing platform BillingTree learned the hard way that ABM requires more than sending gift cards to target accounts. The meetings booked from these initial attempts weren’t with decision-makers; there was little-to-no ROI. 

UviaUs helped them out of their direct mail rut with a creative campaign designed to grab the attention of the people they needed to grow their business. 

• 60% response rate, 15% conversion rate;
• $350K in opportunities closed to date;
• Significant decrease in resources spent on campaigns.

UviaUs designed, constructed, and sent BillingTree branded lockboxes to target accounts. The outside contained some eye-catching copy:

“The contents of this case are worth thousands of dollars. That’s why it’s locked. 

Call us for the code to unlock this case and access the enclosed Amazon gift card worth at least 20 bucks (no strings attached).”

Upon opening the lockbox, prospects discovered the “thousands of dollars in value” were in potential savings with BillingTree’s solution. 

Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. 

BillingTree’s campaign was a mix of brand marketing efforts and aggressive outbound activity, both of which require heavy account research to get right.

It also played on people’s willingness to work harder when promised a reward ( a cognitive bias we all share ).

But the key to BillingTree’s success was their targeting—it only sent boxes to their top 100 accounts. 

By playing ball only where they knew they had a high chance of succeeding, they increased their conversions and lowered their cost on marketing collateral. 

Apply BillingTree’s ABM strategy to your business with these takeaways:

• Pinpoint your targeting at key decision-makers;
• Get creative to grab attention;
• Give people something to work for with rewards and incentives.

6. How Payscale decreased time to close by almost half through better targeting and generated 60% net new leads with email 

Payscale was already running ABM before tapping RollWorks and DemandWorks to help accelerate their results and get more specific with their market segmentation. 

• Increased traffic from target accounts by 500%;
• Decreased time to close by 45%;
• 10–15% more MQLs;
• 60% of all leads generated net new.

The first step was alignment between sales and marketing on which accounts to target, a critical step for ABM .

RollWorks then helped Payscale switch from IP address targeting to machine learning targeting by connecting with Salesforce. This changed Payscale’s ads from landing in the right account to reaching the right person . 

RollWorks’ technology allowed Payscale to see impressions and ad spend at the contact and account level, pursuing those that were receptive, and reallocating budget away from ones that weren’t. 

“Immediately, we started seeing results. Impressions were served to the right accounts, right people, right personas. That was huge.” – Brian Steel, Senior Marketing Manager at Payscale

PayScale also leveraged DemandWorks’ advanced targeting for their B2B newsletter, allowing them to serve their audience with the most relevant, problem-solving content on any device. 

Apply Payscale’s ABM strategy to your business with these takeaways:

• Align sales and marketing on the right accounts to target;
• Leverage multiple channels for maximum effect;
• Track spend to divert resources and maximize ROI.

7. How Qlik used AI-enhanced lead scoring to average 2–3X conversions

Not every lead is high value . Before implementing ABM, Qlik , an end-to-end data integration and analytics cloud platform, was treating all of their leads the same. This meant a pipeline too overwhelming to handle. 

• A new and improved lead scoring system;
• Leads scored A or B saw 2–3X the average conversion;
• 30–40% decrease in time spent sorting and following up with leads.

Using a combination of AI, big data, and machine learning, 6sense helped Qlik organize and prioritize their existing leads . The patterns they uncovered allowed them to head straight for A and B accounts when going after new business. 

“When we went through Predictive Lead Modeling, we saw that 35% of our lead volume really converted less than 1% of the time. Those leads that Predictive Lead Scoring deemed A’s and B’s converted 2–3X the average.” – Tara Corey, VP of Marketing Operations at Qlik

Using a combination of their new lead scoring system and “best fit profile” technology, Qlik found a renewed enthusiasm from the sales team, resulting in a fine-tuned, well-oiled ABM machine. 

“Using Predictive Lead Scoring has evolved our process to ‘this is the way our business is run now.’” – Corey

Apply Qlik’s ABM strategy to your business with these takeaways:

• Score your leads to prioritize your sales and ABM efforts;
• Streamline your marketing workflows with tech like AI and machine learning.

8. How Auth0 “failed” their way to an 8X ROI with ABM 

With 300% YoY growth and 95% of new business coming from inbound marketing, Auth0 might have opted to coast. Or, they might have upsold their existing customers to meet their goal of doubling their ARR.

Not so for this authentication-as-a-service startup.

Inbound marketing means you can’t always control what lands in your inbox (most were developers) and they realized they wanted a less-crowded channel. 

So, Auth0 hypothesized that an outbound ABM program would help them stand out to targeted enterprise-level prospects. 

• 22% response rate;
• 7% conversion rate;

From Transformer toys, to fake newspapers, it took several iterations before Auth0 found their rhythm with the right amount of uniqueness and intrigue. 

They even sent out a beeping, locked gift box that a few people mistook for a bomb.

Similar to BillingTree, Auth0 sent a locked gift box (this time clear and silent) to 5,000 targeted accounts. 

“We looked in Crunchbase to find attributes that gave us insights into whether a company was at the right stage to talk to us.  We were looking, for example, at websites and whether they were using different programming languages in different parts of the product. And whether that was changing, to see if they were adding to their technology stack. We looked at their hiring, to see if they were hiring privacy experts. Things like that.” – Martin Gontovnikas (aka “Gonto”), SVP Marketing & Growth

Auth0 was successful because with every failed experiment, they learned a little more. 

Pilot programs, their learnings, and their validation are crucial to successfully scaling ABM campaigns and getting buy-in from stakeholders. The new outbound tactics rallied the marketing team to develop new ideas for future ABM projects.

“The CFO, CEO and CRO were very happy to see that we could have more predictable revenue coming from outbound, and that we could leverage this to inject more money and drive more ARR, so we can continue our streak of doubling revenue every year.” – Gonto

Apply Auth0’s ABM strategy to your business with these takeaways:

• Use high-touch tactics to stand out in a crowded market;
• Get the conversation started with creative solutions;
• Don’t be afraid to fail ( failure is learning );
• Keep going, zeroing in on the winning strategy with each iteration.

9. How going back to basics got Mindtickle $1M in pipeline revenue in under 2 months 

Sales enablement suite Mindtickle had a successful lead generation strategy until 2020.

In need of a quick pivot, the platform realized the power of an ABM strategy to engage prospects. 

The company looked to 6sense to implement their first ABM campaign , including creating personalized content, informing GTM strategy, and equipping their sales team for success.

• $1M in additional pipeline revenue within seven weeks of launching
• 6X conversion rates 
• 15X engagement rates from accounts in their one-to-one ABM campaign

To leverage ABM to its maximum potential, Mindtickle first needed to define their ICP and set up dashboards to track and measure activities. 

Mindtickle initiated their ABM campaign by launching a successful pilot program that tested one of their top keywords to better understand their market’s interests. 

They then leveraged intent data and predictive analytics to introduce prospects to the right messaging at the right time in their buying journey. 

The marketing team created dynamic one-to-one display ads and landing pages for each of their target accounts. 

These pages housed a personalized video from the account executive, followed by a 16-step follow-up sequence.

According to Lisa Sharapata, Mindtickle’s VP of Marketing, the company’s ABM success came down to realigned expectations, data-driven strategy and tactics, and cohesion among sales, marketing, and growth operations.

“Sales, marketing, and growth operations are all now speaking one truth, and our entire process is data-driven. Our sales team is prioritizing their day-to-day according to accounts in-market, marketing is personalizing at scale. […] Our sales and marketing leaders are all on board, and even helping lead the account-based movement.” – Lisa Sharapata

Apply Mindtickle’s ABM strategy to your business with these takeaways:

• Get back to basics and define your target customer;
• Find a way to track and measure your results so you can learn and iterate;
• Use personalization to enhance one-to-one campaigns.

ABM can transform a company’s trajectory, but it won’t won’t solve all your B2B challenges . The most successful ABM programs feed into and are supported by a larger marketing and sales ecosystem.

And while there are countless account-based marketing definitions and tactics, the principles of a successful account-based marketing strategy will never change: knowing your customer, mapping your product to their pain points, and aligning your internal team .Master the skills you need to become great at account-based marketing in CXL’s Account-based Marketing course .

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Victoria Gamlen

Victoria is a Content Specialist at Grizzle, a content marketing & SEO agency.

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Second Edition by C. A. Preston

Get full access to Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Second Edition and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

Event Marketing Case Studies

In this chapter, we will examine successful examples of event marketing including

• IMEX and EIBTM
• Malcom Forbes' Birthday Event
• The Olympic Games
• Sports Illustrated Magazine
• The Gap and (Product) RED
• Virgin Galactic
• The Professional Convention Management Association
• The NFL Fan Fest
• The Fjällräven Classic
• The Jewish Museum
• The Edinburgh Experience

To conclude our exploration of strategic event marketing, it will be useful to look at some case studies that demonstrate valuable examples of event marketing in action. We will begin with a case of two competitors in a specific and specialist sector of the events industry that manage to coexist through positioning.

IMEX Versus EIBTM International Business Tourism Trade Show

The EIBTM is the exhibition for “Incentive Business Travel and Meetings” that is held every year in Barcelona, Spain, in late November or early December. EIBTM claims to be “the leading global event for the meetings and events industry.” EIBTM is produced by Reed Travel Exhibitions, which also organizes sister events of EIBTM in the Americas, China, Australia, and the Gulf region, as well as many smaller tourism industry events.

IMEX is the International Meetings Exhibition that is held every year in Frankfurt am Main, Germany, and more recently in the United States. IMEX America is held in October, IMEX Frankfurt in May. IMEX sees itself as “the essential worldwide exhibition for meetings and incentive ...

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Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

15 Marketing Case Study Examples With Standout Success Stories

Some marketing campaigns leave a lasting impression. We’ve gathered insights from CEOs and marketing leaders to share one standout marketing case study that resonates with them.

Tomas Laurinavicius

Table of Contents

Dove’s real beauty campaign impact, oatly’s bold brand strategy, rockervox’s tax credit success, local bookstore’s community engagement, coca-cola’s personalized brand experience, dropbox’s viral referral program, authentic influencer marketing for cpg brand, airbnb’s “we accept” social impact, amul’s topical and humorous campaigns, axe’s “find your magic” brand refresh, squatty potty’s humorous viral video, old spice’s viral humor campaign, red bull stratos’s high-flying publicity, maple dental’s seo success story, dollar shave club’s viral launch video.

Some marketing campaigns leave a lasting impression.

We’ve gathered insights from CEOs and marketing leaders to share one standout marketing case study that resonates with them.

From Dove’s Real Beauty Campaign’s impact to Dollar Shave Club’s viral launch video, explore fifteen memorable marketing triumphs that these experts can’t forget.

• AXE’s ‘Find Your Magic’ Brand Refresh

One marketing case study that has always stayed with me is the Dove Real Beauty Campaign. It really struck a chord when it launched in 2004, challenging the beauty standards and celebrating women’s diversity. What made it stand out was the “Real Beauty Sketches” video, where women described themselves to a sketch artist. Seeing the stark contrast between their self-perceptions and how others saw them was incredibly eye-opening and touching.

What I found so compelling about this campaign was its message of self-acceptance and empowerment. Dove didn’t just try to sell products; they took a stand for something much bigger, and it resonated deeply with people. Using video storytelling was a genius move as it made the message more impactful and shareable. I believe Dove showed how brands can make a real difference by addressing important social issues in an authentic and meaningful way.

Nicole Dunn , CEO, PR and Marketing Expert, Dunn Pellier Media

As a content and brand marketer, Oatly’s brand strategy always inspires me. They are a textbook example of comprehensive brand-building.

Their visual style is instantly recognizable—bold, disruptive, and often filled with humor, making oat milk a statement and something you’d be proud to display on your shelves or socials.

Their tone of voice is witty, sometimes cheeky. They’ve even printed negative feedback on their packaging, which really just shows how they court controversy to spark conversations and enhance their brand’s visibility.

And there’s a strong story behind Oatly, too. They promote sustainability and aren’t shy about their environmental impact, which has simply helped them grow an enthusiastic community of environmental advocates. Clever in endless ways, such that tons of oat milk brands have followed suit.

Wisia Neo , Content Marketing Manager, ViB

One standout marketing case study that sticks with me is the implementation of our RockerVox Restaurant Bundle, aimed at optimizing cash flow through targeted use of employer-based tax credits. The power of this case study lies in its immediate financial impact on the client, a local restaurant chain that was struggling to keep its doors open in the wake of the pandemic.

By integrating the Work Opportunity Tax Credit (WOTC) and other relevant tax schemes into their payroll setup, we enabled the restaurant to reclaim a significant amount in tax credits. The real game-changer was not just the financial relief but also how it was achieved. We combined this with StaffedUp’s Applicant Tracking System, which improved their hiring processes and decreased employee turnover. This holistic approach led to a sustainable improvement in their operations and cash flow.

What made this case study so great was its tangible results. The restaurant saw a cash flow improvement of over 100%. This wasn’t just a number on a report—it meant being able to invest back into the business, enhance their services, and ultimately, keep their community fed and employed. This approach of integrating technology with financial strategy can be adapted by other businesses striving for similar resilience and growth, especially in times of economic difficulty.

Philip Wentworth, Jr , Co-Founder and CEO, Rockerbox

Certainly, one particularly impactful marketing strategy I led at FireRock Marketing involved a small local bookstore that was facing steep competition from online retailers. Our challenge was to increase foot traffic and reinforce the store’s brand presence in a highly digitalized market.

We initiated a campaign called “Local Pages, Local Stages,” where we leveraged digital marketing alongside community engagement. The bookstore held monthly events featuring local authors and artists, which we promoted heavily through targeted social media ads, email marketing, and local influencer partnerships. This multifaceted approach tapped into the community’s growing interest in supporting local ventures, enhancing visibility significantly.

The outcomes were remarkable. Over the campaign’s six-month duration, in-store sales increased by 40%, and the bookstore saw a 65% rise in attendance at events, which also boosted ancillary revenue from merchandise and cafe sales. Additionally, social media engagement metrics increased by over 150%, reflecting greater brand awareness.

This case study sticks with me because it exemplifies the power of combining digital strategies with community-based marketing to create a sustainable growth model. It shows how businesses can use holistic, integrated approaches to effectively adapt to new consumer behaviors and competitive landscapes.

Ryan Esco , Chief Marketing Officer, FireRock Marketing

A memorable marketing case study is the “Share a Coke” campaign by Coca-Cola. Initially launched in Australia in 2011, this campaign personalized the Coke experience by replacing the iconic Coca-Cola logo on bottles with common first names.

The idea was to encourage people to find bottles with their names or those of their friends and family, creating a more personal connection to the brand. The campaign was an enormous hit and was quickly rolled out worldwide, incorporating more names and even terms of endearment in different languages.

The brilliance of this campaign lay in its use of personalization, which tapped directly into the social media trend of sharing personal moments. People enthusiastically shared their personalized Coke bottles on various social media platforms, significantly amplifying the campaign’s reach beyond traditional advertising media.

This strategy boosted sales and reinforced Coca-Cola’s position as a fun and innovative brand. The “Share a Coke” campaign is a powerful example of how traditional products can be revitalized through creative marketing strategies that engage consumers personally.

Sahil Kakkar , CEO and Founder, RankWatch

For me, a standout marketing case study that really sticks with me is Dropbox’s referral program strategy back in their early days. By offering free storage space for every successful referral, they incentivized existing users to spread the word organically, resulting in exponential growth at virtually no acquisition cost.

What made this case study so brilliant was how elegantly it aligned product experience with viral sharing. Users had a vested interest in sharing Dropbox since it directly expanded their own cloud storage. This created a self-perpetuating cycle where better product engagement fueled more referrals, which then improved engagement further.

It was an ingenious lever that capitalized on the inherent sharing dynamics of their service to ignite explosive growth. The simplicity and potency of this growth hack is what truly resonates as a paragon of effective guerrilla marketing.

Ben Walker , Founder and CEO, Ditto Transcripts

One marketing case study that has always stuck with me was a campaign I led for a major CPG brand a few years back. The goal was to increase awareness and trial of their new line of organic snacks among millennial moms in a crowded market.

We developed an influencer seeding strategy focused on relatable mom micro-influencers on Instagram. Instead of just sending products, we worked with the influencers to develop authentic content that told real stories about the role of snacking and nutrition in busy family life. The photos and videos felt genuine, not overly polished or promotional.

Engagement was through the roof—the content resonated so strongly with the target audience. By the end of the 3-month campaign, we increased awareness by 45% and trial by over 20%. The CPG brand was thrilled, and the case study became an example we still reference today of the power of influencer marketing done right. Authenticity wins.

Gert Kulla , CEO, RedBat.Agency

One marketing case study that stuck with me was the Airbnb “We Accept” campaign, launched in 2017, focusing on social impact. This response to the global refugee crisis aimed to promote inclusivity, diversity, and acceptance within communities worldwide.

What made this case study remarkable was its ability to leverage the Airbnb platform to facilitate connections between hosts and displaced persons, providing them with temporary housing and support.

Airbnb demonstrated its commitment to using its platform for social good and making a tangible difference in the lives of those in need. This aligned with its mission to create a world where anyone can belong anywhere.

At the end of the day, Airbnb’s “We Accept” campaign was a compelling case study showing brands how to address social issues, promote inclusivity, and drive positive change in communities worldwide.

Peter Bryla , Community Manager, ResumeLab

One standout marketing case study that sticks with me is the “Amul” marketing campaigns by Amul, the iconic Indian dairy cooperative, make for excellent and impactful case studies as well. Here’s why Amul’s marketing stands out:

The Amul Girl – The mascot of a mischievous, friendly butter girl has become one of India’s most recognizable brand icons since her inception in 1966. Her presence on topical ads commenting on the latest news and pop culture trends has made Amul’s billboards a long-standing source of joy and relevance.

Topicality – Amul’s billboards and newspaper ads are renowned for their topicality and ability to humorously comment on major events, celebrity happenings, and political developments within hours. This real-time marketing has kept the brand part of daily conversations for decades.

Humor – The not-so-secret sauce is the brilliant use of puns, wordplay, and satirical humor that Amul consistently delivers through the eyes of the Amul Girl. The healthy, inoffensive jokes have earned a cult following.

Longevity – Very few brands can boast an equally iconic and successful campaign running for over 50 years, still keeping audiences engaged across multiple generations. The long-running property itself has become a case study in sustaining relevance.

Local Connect – While achieving pan-India recognition, the puns often play on regional language nuances, striking a chord with Amul’s Gujarati roots and building a personal connection with local consumers.

The impact of Amul’s long-running topical billboard campaign is unmatched—it has not only strengthened brand recognition and loyalty but has also made the cooperative a beloved part of India’s popular culture and daily life. Creativity, agility, and contextual marketing at its best!

Yash Gangwal , Founder, Urban Monkey

Axe (Lynx in the UK) had created a problematic brand image from past marketing efforts. Their focus on ‘attraction is connected to conquest’ hadn’t dissuaded men from buying their deodorants, but had a toxic effect on perceptions of women. Research conducted on brand equity showed that brand equity was declining, with this perception of the brand aging poorly and desperately needing a refresh to continue allowing the brand to be relevant for the future.

That led to a superb partnership with creative agency 72andSunny Amsterdam. Unilever was able to tap into an entirely new philosophy for its brand:

Empower men to be the most attractive man they could be – themselves.

With that idea in mind, 2016 saw the launch of the AXE ‘Find Your Magic’ commercial, a stunning celebration of the diversity of modern masculinity. The campaign also saw the release of a new range of premium grooming products and a supporting influencer marketing campaign featuring brand ambassadors, including John Legend.

While not all parts of the creative were successful, the campaign drove more than 39 million views and 4 billion media impressions in the first quarter after the launch. But most critically, AXE saw a 30+% increase in positive perception of their brand.

This campaign will stand the test of time because it combines several important and brave initiatives:

• A forward-thinking mentality that the brand image you have today may not be suited for a future world
• A broader understanding of what your customer base looks like – women also play a big role in men’s choice of deodorant
• A big and bold attempt to change the way your brand is perceived – and succeeding with flying colors.

Yannis Dimitroulas , SEO and Digital Marketing Specialist, Front & Centre

One standout marketing case study that sticks with me is the campaign for Squatty Potty. The brand created a humorous video featuring a unicorn pooping rainbow ice cream to demonstrate the benefits of using their product. This unconventional approach garnered widespread attention and went viral, generating millions of views and shares on social media platforms.

The success of this campaign can be attributed to its creative storytelling, humor, and shock value, which made it memorable and engaging for viewers. By thinking outside the box and taking a risk with their messaging, Squatty Potty was able to create a unique and effective marketing strategy that resonated with consumers.

This case study serves as a reminder that creativity and originality can set a brand apart in a crowded marketplace, ultimately leading to increased brand awareness and customer engagement.

Carly Hill , Operations Manager, Virtual Holiday Party

The Old Spice ‘The Man Your Man Could Smell Like’ campaign remains etched in my memory. Its brilliance lies in its humor and creativity. By featuring a charismatic spokesperson and employing absurd scenarios, it captured viewers’ attention and went viral.

The campaign seamlessly integrated across platforms, from TV to social media, maximizing its reach. Its cleverness and entertainment value made it unforgettable, setting a benchmark for engaging marketing strategies. The case study showcases the importance of storytelling and humor in capturing audience interest and driving brand awareness.

Dan Ponomarenko , CEO, Webvizio

A marketing case study that has made a lasting impression on me is the Red Bull Stratos Jump. This campaign was for Felix Baumgartner’s record-breaking jump from the edge of space, sponsored by Red Bull. The goal of this campaign was to create buzz and generate brand awareness through this extreme event.

The reason why this case study stands out to me is because of its successful execution in capturing the attention and interest of not just extreme sports enthusiasts, but also the general public.

The live broadcast of Baumgartner’s jump on various channels and social media platforms garnered over 52 million views, making it one of the most-watched live events ever. Red Bull’s strategic use of real-time marketing, storytelling, and high-quality visuals made this campaign a huge success, resulting in a significant increase in sales and brand recognition for the company.

This case study serves as a great example of how a well-planned and executed marketing campaign can effectively reach and engage with a wide audience.

Brian Hemmerle , Founder and CEO, Kentucky Sell Now

One standout marketing case study that resonates with me is the SEO transformation for Maple Dental. This campaign dramatically improved their local online visibility, leading to a substantial increase in new patient appointments. The integration of Google Maps SEO proved to be a game-changer, emphasizing the power of local search optimization in attracting nearby clients.

What made this case study exceptional was the measurable impact on the clinic’s business. For instance, the campaign led to a 230% increase in phone calls and a 223% increase in website visits. Such clear, quantifiable results showcased a direct contribution to business growth. These metrics are vital for demonstrating the return on investment in digital marketing efforts.

Additionally, the use of a targeted approach to enhance Google Maps visibility was particularly compelling. By optimizing their presence on Google Maps, Maple Dental saw a 250% increase in monthly maps impressions, which directly correlated with increased patient inquiries and visits.

Ihor Lavrenenko , CEO, Dental SEO Expert

One case study that always comes to mind is Dollar Shave Club’s launch video in 2012. It was called “Our Blades Are F*cking Great,” and let’s just say it got people talking! This video was hilarious and totally different from those fancy shaving commercials we were used to seeing. It spoke directly to guys, poked fun at expensive razor prices, and offered a way to get awesome blades for much less.

Additionally, it told everyone to check out their website. It was short, catchy, and made a huge impact. This is a perfect example of how a creative and funny video can grab attention, make people remember your brand, and get them to become customers.

Perry Zheng , Founder and CEO, Pallas

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Destination and Event Marketing: a Case Study in the 2007 C&D Xiamen International Marathon, Xiamen, China

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Special event management and event marketing: A case study of TKBL All Star 2011 in Turkey

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Successful Case Studies of Partnership Opportunities

Partnerships and collaborations have consistently driven transformative business outcomes across industries. Successful case studies illustrate the potential of co-branded products, joint venture marketing, strategic alliances, and innovative technology partnerships to boost revenue, enhance brand awareness, and tap into new markets. From Apple and Nike's partnership to the co-branded rewards program between Starbucks and Spotify, these collaborations have yielded significant revenue growth and brand loyalty. By leveraging collective resources and specialized knowledge, companies can expand their reach, mitigate risks, and stay ahead of the curve. The most successful partnerships are those that align goals, share risks, and foster a collaborative mindset – and there's more to explore in the world of partnership opportunities.

Table of Contents

Co-Branded Product Success Stories

What sets co-branded products apart from other partnership ventures is their ability to drive significant revenue growth and brand awareness, as evidenced by numerous success stories across various industries. One notable example is the partnership between Apple and Nike, which led to the creation of the Apple Watch Nike+, a co-branded product that not only boosted sales but also helped Nike revive its brand image. This strategic partnership exemplifies the concept of brand revival through product fusion, where two iconic brands come together to create a unique product offering that resonates with customers.

Co-branded products also enable companies to tap into new markets and customer segments, thereby expanding their reach and influence. For instance, the partnership between Starbucks and Spotify led to the creation of a co-branded rewards program, which helped Starbucks increase customer engagement and loyalty. By leveraging each other's strengths, these brands were able to drive business growth and improve their bottom line. These success stories demonstrate the power of co-branded products in driving revenue growth, improving brand awareness, and fostering long-term partnerships.

Joint Venture Marketing Strategies

By leveraging the success of co-branded products, companies can further amplify their market impact through joint venture marketing strategies that synchronize their brand voices and optimize their marketing resources. This harmonization enables partners to create a unified market presence, increasing their collective influence and reach. To develop effective joint venture marketing strategies, companies must conduct thorough market research to identify opportunities, assess market trends, and define target audiences. This research provides valuable insights that inform marketing campaigns, confirming they resonate with the intended audience. In addition, a thorough risk assessment is vital to mitigate potential pitfalls and verify that marketing efforts align with each partner's goals and values. By adopting a strategic and analytical approach, companies can create joint venture marketing strategies that drive outcomes, increase brand awareness, and ultimately, boost revenue. By doing so, partners can capitalize on the strengths of each other's brands, creating a competitive advantage in the market.

Strategic Alliance for Growth

A strategic alliance for growth is a deliberate collaboration between two or more companies that leverages their complementary strengths, resources, and skills to achieve mutually beneficial objectives, driving accelerated growth and increased market share. This type of partnership enables companies to pool their specialized knowledge, share risks, and allocate resources more efficiently, ultimately leading to increased competitiveness and profitability. A successful strategic alliance is built on a foundation of cultural fit, where partners share similar values, visions, and goals. This alignment enables seamless collaboration, fosters trust, and facilitates effective decision-making. Risk sharing is a critical aspect of strategic alliances, as it allows partners to distribute risks and rewards, mitigating potential downsides and maximizing returns. By sharing risks, companies can undertake ambitious projects that might be unfeasible alone, further accelerating growth and expansion. When implemented correctly, strategic alliances can yield significant benefits, including increased market share, improved brand reputation, and enhanced customer satisfaction.

Innovative Technology Partnerships

In today's rapidly evolving digital landscape, innovative technology partnerships have emerged as a key driver of competitive advantage, enabling companies to harness cutting-edge solutions, stay ahead of the curve, and tap into new revenue streams. By collaborating with tech accelerators and digital incubators, businesses can access a pool of innovative talent, skills, and resources that would be difficult to replicate in-house. These partnerships enable companies to co-create tailored solutions, accelerate product development, and reduce time-to-market. In addition, they provide access to valuable networks, mentorship, and funding opportunities, facilitating scalability and growth. Successful technology partnerships can also drive cultural transformation, fostering a culture of innovation and entrepreneurship within the organization. By embracing these collaborative models, companies can stay agile, responsive, and competitive in an increasingly digital world. As a consequence, innovative technology partnerships have become a critical component of any forward-thinking business strategy, driving growth, innovation, and long-term success.

Cross-Promotional Campaigns That Worked

Cross-promotional campaigns have proven to be a highly effective way to amplify brand reach and drive engagement. By leveraging the strengths of multiple partners, these campaigns can create a synergistic effect that far surpasses individual efforts. Through strategic collaborations, companies can tap into new audiences, generate buzz, and ultimately drive conversions, making cross-promotional campaigns a valuable addition to any marketing strategy.

Social Media Synergy

By leveraging the strengths of multiple platforms, brands can create social media synergy that drives engagement, boosts brand awareness, and ultimately, yields tangible business outcomes. This is achieved through strategic cross-promotional campaigns that combine the unique strengths of each platform. For instance, a brand may use Instagram for visually-driven influencer outreach, Twitter for real-time community engagement, and Facebook for targeted advertising.

Here are some successful examples of social media synergy:

Joint Content Creation

Consistently, joint content creation has proven to be a highly effective strategy for amplifying brand messaging and driving business outcomes. By collaborating on content creation, partners can leverage each other's strengths, proficiency, and audiences to create engaging, high-quality content that resonates with a broader audience. A well-planned Content Calendar is vital to maintain consistency and coordination across channels and partners.

Moreover, joint content creation allows partners to tap into each other's Audience Insights, gaining a deeper understanding of their shared target audience and tailoring content to meet their specific needs and preferences. This co-created content can take many forms, including blog posts, videos, social media series, and more. By sharing the workload and proficiency, partners can create more thorough and compelling content that drives real achievements. Successful joint content creation campaigns have led to increased brand awareness, website traffic, and lead generation. By working together to create high-quality content, partners can achieve their business objectives more efficiently and effectively.

Co-Branded Events

Many successful partnerships have harnessed the power of co-branded events to expand their reach, build brand awareness, and drive business outcomes, with well-executed campaigns yielding significant increases in engagement, lead generation, and revenue growth. By bringing together complementary brands, co-branded events create unique opportunities for cross-promotion, fostering a sense of community and exclusivity among attendees. For instance, a fashion brand partnering with a luxury hotel to host an exclusive fashion show offers attendees exclusive access to a high-end experience, while generating buzz and driving sales for both brands. Similarly, a tech company co-hosting a conference with a leading industry publication can tap into a targeted audience, building thought leadership and generating quality leads. Effective co-branded events strategically align the strengths of each partner, creating a win-win scenario that drives tangible outcomes. By leveraging the collective resources and proficiency of each brand, co-branded events can become a powerful tool for community building, lead generation, and revenue growth.

Mutual Benefit Partnerships in Action

Synergistic collaborations, where both parties leverage each other's strengths to achieve shared objectives, exemplify the essence of mutual benefit partnerships in action. These partnerships thrive on a shared vision, where both entities align their goals and strategies to drive mutually beneficial outcomes. A collaborative mindset is vital, as it fosters open communication, trust, and a willingness to adapt to changing circumstances. By pooling their resources and knowledge, partners can accelerate innovation, improve efficiency, and reduce costs.

In practice, mutual benefit partnerships in action involve joint problem-solving, co-creation of new products or services, and shared risk-taking. They also enable partners to tap into each other's networks, expanding their reach and influence. To guarantee success, partners must establish clear responsibilities, obligations, and Key Performance Indicators (KPIs) to measure progress and outcomes. By doing so, they can create a win-win scenario that drives sustainable growth and profitability for all parties involved. Effective mutual benefit partnerships in action can become a key differentiator for organizations seeking to stay ahead in today's fast-paced business landscape.

Game-Changing Collaborations in Industry

Five pioneering industries – healthcare, finance, technology, energy, and manufacturing – have witnessed transformative growth and innovation through game-changing collaborations that have rewritten the rules of their respective sectors. These revolutionary partnerships have spawned industry revolutions, driving unprecedented growth, and disrupting traditional business models. By leveraging corporate synergies, companies have been able to pool their resources, specialized knowledge, and networks to create novel solutions, products, and services that have reshaped their industries.

In healthcare, collaborations have led to breakthroughs in medical research, while in finance, partnerships have enabled the development of innovative payment systems. Technology has seen the emergence of cutting-edge platforms and energy has witnessed the creation of sustainable energy solutions. Manufacturing has experienced a significant shift towards Industry 4.0, with the integration of AI, robotics, and IoT. These game-changing collaborations have not only driven business growth but have also created new markets, jobs, and opportunities. By harnessing the power of partnerships, companies have been able to stay ahead of the curve, driving innovation and progress in their respective industries.

Frequently Asked Questions

What are the key factors in evaluating potential partnership opportunities?.

When evaluating potential partnership opportunities, key factors include verifying Cultural Fit to guarantee shared values and goals, and Strategic Alignment to leverage complementary strengths, ultimately driving collaborative success and achieving desired outcomes.

How Do You Measure the Success of a Partnership Over Time?

To measure partnership success, establish clear partnership metrics aligned with long-term goals, tracking key performance indicators such as revenue growth, customer acquisition, and strategic alignment, to guarantee sustainable and mutually beneficial collaborations.

What Role Does Trust Play in Forming Successful Partnerships?

Trust is a foundational element in forming successful partnerships, serving as a Building Block for collaborative growth. A Loyalty Pledge, demonstrated through consistent actions and open communication, fosters a culture of reliability, ultimately driving mutual benefits and long-term success.

Can Partnerships Be Used to Mitigate Business Risks and Uncertainties?

Partnerships can effectively mitigate business risks and uncertainties by facilitating risk sharing and strategic synergy, enabling companies to pool resources, skills, and knowledge to navigate complex market dynamics and achieve shared objectives.

How Do You Handle Conflicts or Disputes Within a Partnership?

To handle conflicts or disputes within a partnership, it's crucial to establish a clear conflict resolution process, leveraging dispute mediation strategies to facilitate open communication, swift issue resolution, and mutually beneficial outcomes.

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