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The Power of Creative Direction: Shaping Vision, Storytelling, and Impact

Defining creative direction

Crafting a compelling story, setting the visual aesthetic, collaborating and managing talent, the impact on brand identity and market success, shaping vision, storytelling, and impact.

What is Creative Direction and Why Does Your Brand Need it?

Creative direction can be the difference between a successful brand and one that never takes off.

Creative direction is a powerful tool, capable of helping you to connect with your audience on a much deeper level. But many business owners don't understand its value, or see it as something necessary for their brand's success.

One reason for this is because the question of what is creative direction is one capable of producing a plethora of answers. After all, creative direction combines design, strategy, technology, and art, so answers vary greatly depending on the area in which it will be applied to.

However, understanding and utilising creative direction can empower your brand development, help to connect with your audience on a deeper level, and boost brand awareness and value . All whilst keeping your creative team working in unity, and solidifying both your creative and strategic vision.

So what actually is creative direction? We’re glad you asked.

What is creative direction?

Creative direction is best defined as an area of brand development that primarily deals with the creative concepts that surround a brand. Part creative and part strategy, creative direction turns ideas into reality in the form of advertising campaigns, logos , and marketing collateral .

Creative agencies and designers, and web design companies sometimes struggle to define creative direction because it has such a broad scope. After all, creative direction uses the following elements to create deliverables:

• Art , referring to the visuals of the brand, including colour semiotics and any line drawings
• Design , referring to graphic design principles applied to the initial art concept
• Strategy , referring to how that design concept will be perceived by your audience and how your brand is perceived because of it.

So whether it’s to create a flyer , a new logo concept, interactive presentation s, a new website development, a new campaign concept, an email design template , or just bringing an idea into the market, creative direction can be the missing core component needed to drive brand awareness across your project from conception to completion.

IF YOU NEED CREATIVE DIRECTION, GET IN TOUCH

Why do brands need creative direction?

Every successful brand you can bring to mind has used creative direction. That’s what makes them instantly memorable, and sets them apart from their overlooked competitors.

Creative direction builds brands and connects them with their audiences by guiding, owning and nurturing concept creation and completion in a way that reinforces customer perception throughout their entire customer journey, and the brand’s own lifecycle.

Without having that winning concept supported by creative direction and its mix of both strategy and creativity, the visual presence and marketing activity of a brand will become inconsistent and subsequently, ineffective.

But it’s not just big brands who can benefit from creative direction. Big brands got to their memorable stage because they repeatedly took a strategic and thoughtful approach to their branding and creative concepts .

Brands of any size should utilise the thoughtful approach to branding that creative direction offers to begin to drive that brand awareness. Whether it’s just consistently using a colour to reinforce an idea to your audience (orange will ooze feelings of confidence and creativity, for example and you can find out more in our blog on colour semiotics ), or coming up with a concise and memorable proposition, creative direction can work for any brand if it is used time and again to build creative momentum.

How to execute creative direction

Creative direction is usually led by a creative director because of the training and expertise needed to ensure its success in both the design and strategy areas.

However, to get started with thinking creatively and strategically about your brand concepts, initial questions to consider may be:

• Who are your customers?

Identifying both your desired target audience and your actual audience can help you to distinguish what types of people buy your products or services. This then enables you to design a creative concept that resonates more deeply with them and is synced with the active time of your most popular audience .

2. What do you want your customers' perception of your brand to be?

What do you want your brand to tell your customers? Are you innovative? Creative? Market disrupting? Nostalgic? Warm? When aligned with your strategy, your art and design can communicate this image to your customers.

3. What are your brand’s long-term aims?

Identifying your long term aims can help you to build a strategy capable of reaching your objectives and delivering results. Goals could be as simple as selling more products, or as complex as repositioning your brand.

What do creative direction services include?

As a branding agency , at Huddle, we’re familiar with using creative direction to empower brand awareness. Our team has the skills and experience to enable concepts to transform into strategic and powerful creations that are capable of enabling brands to achieve their goals.

Our approach has always been collaborative, which means that together our creative direction can devise a branding concept capable of achieving your brands objectives across your:

• Logo design
• Colour semiotics
• Graphic design

We don’t take on a project without deploying our creative direction skills, so no matter the size of your concept - whether marketing materials or a full website revamp , we’ll apply creative direction and strategic design in every step of your concept creation. Just take a look at our previous successes .

Often misunderstood and overlooked, creative direction is a key factor that should be implemented in every project to guarantee its success.

Creative direction can help to keep a team unified by defining a clear purpose for the project, can supply strategic brand direction throughout concept creation, and can solidify a creative vision to turn it into an effective reality.

Creative direction is applicable to anything: whether a brand refresh , a revamped logo design , or an overhauled website, creative direction will work for you in the animation, video, imagery or even music you choose to use.

It’s the sweet spot where ideation, planning, strategy and delivery of your creative and strategic vision meet. The use of a content marketing platform simplifies the process of all your new projects and facilitate communication between teams.

However, creative direction does often need to be led by those with experience in both design and strategy. So, if you’re looking for a truly creative partner to ensure that your next concept is driven by creative direction, Huddle can help elevate your project from a simple idea, into a brand defining experience. Use our free brand audit to gain professional insights into your brand and get started today.

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What is Creative Direction? A Comprehensive Guide

By Happy Sharer

Introduction

Creative direction is a key component of any successful project. It’s the process of creating and curating ideas, developing strategies, leading teams, making decisions, and driving projects to completion. But what exactly is creative direction and how can it be used to create successful outcomes? This article will explore these questions in depth and provide an overview of the qualifications needed to become a creative director, the responsibilities of the role, and strategies for effective creative direction.

Creative Direction: What It Is and How to Become One

At its core, creative direction is the process of developing and executing creative strategies. According to the Harvard Business Review, “creative direction is the ability to take a project from concept to completion, using imagination, innovation, and marketing savvy.” It involves coming up with original ideas, managing teams, and making sure that all elements of the project are executed in a timely and efficient manner.

To become a creative director, you need to have a combination of artistic and business skills. Strong communication and organizational skills are also essential. You should also have a good understanding of the industry you’re working in and be able to think strategically. As Entrepreneur magazine notes, “A great creative director needs to be someone who can both lead a team and think outside the box.”

The responsibilities of a creative director include developing strategies, leading teams, and making decisions. They are responsible for setting goals, problem solving, and analyzing data. They must also ensure that the project meets deadlines and stays on budget. Additionally, they must be able to work with clients and other stakeholders to ensure that the vision for the project is achieved.

Exploring the Role of a Creative Director

A creative director’s job is to develop strategies, lead teams, and make decisions. They must be able to come up with original ideas and execute them in a timely and efficient manner. They must also be able to manage budgets and timelines, while ensuring that the project meets the client’s expectations. Additionally, they must be able to collaborate and communicate effectively with other stakeholders.

Developing strategies is one of the most important roles of a creative director. They must be able to come up with innovative ideas and be able to execute them within a given timeline and budget. They must also be able to analyze data and make decisions based on their findings.

Leading teams is another important role of a creative director. They must be able to motivate and inspire others to bring their best work to the table. They must also be able to delegate tasks and manage different personalities. Additionally, they must be able to provide feedback and guidance to ensure that the project is progressing as planned.

Making decisions is a key responsibility of a creative director. They must be able to assess the situation, evaluate the data, and make informed decisions. Additionally, they must be able to identify potential risks and come up with solutions to mitigate those risks.

The Power of Creative Direction: How It Drives Successful Projects

Creative direction is a valuable tool when it comes to driving successful projects. It allows teams to set goals, solve problems, and analyze data to make better decisions. Additionally, it helps create a cohesive vision and ensures that everyone is working towards the same goal. As Forbes notes, “Creative direction provides clarity and focus, which is essential for any successful project.”

Setting goals is an important part of creative direction. Goals help keep teams motivated and focused on achieving the desired outcome. Additionally, they help measure progress and ensure that the project is on track.

Problem solving is another key component of creative direction. Creative directors must be able to identify potential issues and come up with solutions. They must also be able to adapt quickly to changing circumstances and find creative ways to overcome obstacles.

Analyzing data is also an important part of creative direction. Creative directors must be able to assess the data, determine trends, and make informed decisions. This can help teams avoid costly mistakes and maximize the potential of the project.

Creative Direction: A Guide for Beginners

If you’re just starting out in the world of creative direction, there are some key things to keep in mind. The first step is to establish a vision. Think about what you want your project to achieve and how you plan to get there. Additionally, it’s important to understand your audience and research your industry. This will help you create content that resonates with your target market.

Once you’ve established a vision, it’s time to define objectives. What do you want to accomplish? What are the goals of the project? Be sure to break down each task into smaller, more manageable steps. This will help you stay organized and on track.

Creating a brand identity is another important step. Your brand identity should reflect the values of your company and the message you want to convey. This will help you stand out from the competition and create a unique experience for your customers. Additionally, it’s important to implement your ideas in a way that resonates with your target market.

Crafting the Vision: A Look at Creative Direction

Once you’ve established a vision and defined objectives, it’s time to craft the vision. This is where creative direction comes into play. Creative directors must be able to develop strategies and come up with creative solutions to complex problems. Additionally, they must be able to communicate effectively with other stakeholders and ensure that the project is moving in the right direction.

Designing a user experience is also an important part of creative direction. Creative directors must be able to create a user journey that is intuitive and engaging. Additionally, they must be able to create content that is persuasive and informative.

Finally, it’s important to evaluate the success of the project. Creative directors must be able to assess the data and determine if the project was successful. They must also be able to adjust their strategies accordingly and make changes if necessary.

7 Strategies for Effective Creative Direction

In order to be successful, creative directors must possess certain skills and strategies. Here are seven strategies for effective creative direction:

1. Collaboration: Collaboration is key when it comes to creative direction. Creative directors must be able to work with other stakeholders and teams to ensure that the project is successful.

2. Organization: Creative directors must be organized and able to prioritize tasks. This will help ensure that all elements of the project are completed on time and on budget.

3. Listening: Creative directors must be able to listen to their teams and clients. This will help them understand their needs and come up with creative solutions.

4. Flexibility: Creative directors must be flexible and willing to change their strategies when necessary. They must be able to adapt to changing circumstances and find creative solutions to complex problems.

5. Adaptability: Creative directors must be able to quickly adapt to new technologies and trends. This will help them stay ahead of the competition and create innovative solutions.

6. Communication: Creative directors must be able to communicate effectively with their teams and clients. This will help ensure that everyone is on the same page and that the project is progressing as planned.

7. Innovation: Creative directors must be able to think outside the box and come up with original ideas. This will help them create something unique and memorable.

Understanding Creative Direction: An Overview

Creative direction is a valuable tool when it comes to creating successful projects. It allows teams to set goals, solve problems, and analyze data to make better decisions. Additionally, it helps create a cohesive vision and ensures that everyone is working towards the same goal. However, it’s important to remember that creative direction is not without its challenges. Creative directors must be able to manage budgets and timelines, while ensuring that the project meets the client’s expectations. Additionally, they must be able to collaborate and communicate effectively with other stakeholders.

The future of creative direction looks bright. As technology continues to evolve and new trends emerge, creative directors will be in high demand. They will be tasked with creating experiences that are both engaging and memorable. Additionally, they will be expected to think strategically and come up with innovative solutions to complex problems.

Creative direction is an essential tool for any successful project. It allows teams to set goals, solve problems, and analyze data to make better decisions. Additionally, it helps create a cohesive vision and ensures that everyone is working towards the same goal. To become a successful creative director, you need to have a combination of artistic and business skills. Additionally, you must be able to develop strategies, lead teams, and make decisions. Finally, it’s important to have an understanding of the industry you’re working in and be able to think strategically. By following these guidelines, you’ll be well on your way to becoming a successful creative director.

(Note: Is this article not meeting your expectations? Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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105+ Creative Presentation Ideas to Engage Your Audience

Written by: Orana Velarde

With most people tuning out of a PowerPoint presentation within the first 10 minutes , developing engaging slide show presentation ideas that keep your audience hooked till the end can be a challenge.

This is why we've created this post with 105+ creative presentation ideas to help you put together exciting presentations that don't put your audience to sleep. You can use these presentation ideas for business meetings, webinars, classrooms, online courses, pitch decks and more.

Here are some of the ideas we’re covering:

• Use neon colors and duotones
• Unify transitions horizontally
• Use a monochrome palette
• Tell a personal story
• Use isometric illustrations

In this article, you'll find unique slide examples, templates, designs and more. Put these slide show presentation ideas to practice using our presentation maker and create your own presentation in minutes.

Here's a short selection of 8 easy-to-edit Presentation templates you can edit, share and download with Visme. View more below:

• Add bright and bold colors to make your presentation stand out and grab your audience's attention. Create a vibrant and dynamic look by using neon colors and duotones.
• Instead of using different transitions for each slide, use the same transition horizontally throughout your presentation. This creates a cohesive and visually pleasing flow.
• To create a sophisticated, minimalist look, limit your color choices to shades of a single color.
• Connect with your audience and make your message more relatable by incorporating personal anecdotes or stories into your presentation.
• Add depth and dimension to your presentation with isometric illustrations, which can be a fun and engaging way to present complex information.
• Sign up for Visme’s presentation software to start applying these creative presentation ideas.

105+ Creative Presentation Ideas

The ideas we've shared cut across various design concepts, industries and use cases. We've also sprinkled presentation design ideas from Visme's template library.  If you're running out of creative steam, you can use these templates to jumpstart your designs.

And if you're running out of time, consider using Visme's AI presentation maker to bring these 100 creative presentation ideas to life. It's a user-friendly tool that effortlessly transforms your ideas into visually stunning presentations.

Now, let's jump into the creative presentation design ideas.

1 Use Neon Colors

Neon colors will give your presentation enough color kick to keep the viewer’s attention. Use neon colors either as the background, as specific elements or as details inside the slides. The trick with neon is to not go overboard with the contrasts. Instead of using a neon rainbow, think more along the lines of neon accents.

2 Be Minimal

Using a minimal design composition is one of the unique presentation ideas. The trick is to have just enough information and visual details for the viewer to feel comfortable seeing the slides. A minimal design can instill calm and awe in your audience when done right. The trick with minimalism is to know when enough is enough, you wouldn’t want to be boring instead of minimal.

RELATED:  20+ Examples of Minimalist Design to Inspire Your Own Creations

3 Use all caps

Another creative presentation idea is using all caps when you feel like the topic of your presentation can be delivered with few words. Using all capitals in your slides will give the message importance. This design might not be suited for a text-heavy presentation but maybe one with an audio narrative that goes along with it or bullet points.

Also, this kind of presentation design is suitable for captivating introduction slide ideas.

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4 Go vertical

Rectangular presentations are definitely the norm, but with the rise of Instagram Stories, this might be starting to change. This shift introduces a unique opportunity for those looking for ideas for presentation styles that stand out. Now that we can put archived stories into Highlights, why not publish vertical presentations there? Going vertical is just one idea. Along with that, you can add any other design technique.

5  Use duotones

Duotone doesn’t exactly mean “two colors,” it actually means “two tones.” The idea behind this design angle is to use two contrasting tonalities which can have different shades. The difference between duotone and two colors is that it has a more edgy look. Depending on what two tonalities you choose, it can be subtle or very powerful. The photos used in the design also need to be customized to the duotone color you chose.

6 Add a video in different shapes or snippets

Videos can be a powerful tool in your arsenal for engaging your audience during a presentation. Not only do they help to break up the monotony of a lecture-style presentation, but they can also help to explain complex concepts, add visual interest, and evoke emotions.

One way to make your videos stand out is by using different shapes or snippets. Rather than presenting a standard rectangular video, consider incorporating shapes such as circles, triangles or diamonds. These shapes can add a unique and visually appealing element to your presentation.

Another way to incorporate video snippets is by breaking up a longer video into smaller, bite-sized pieces. This can be particularly useful if you have a lengthy video that you want to show but don't want to lose your audience's attention. By breaking it up into smaller segments, you can keep your audience engaged and prevent them from losing interest.

Don’t worry about the design complexity. If you create your presentation in Visme, you can resize your videos instantly and turn them into any shape you want.

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• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

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7  Unify transitions horizontally

Unifying the transitions between slides is always a great idea, but doing it horizontally is especially effective. By keeping all the movements going in one direction, it's both easy to follow and will look great. You don’t need to just apply horizontal transitions to the switch between slides, you can also apply animation to the titles and images. As long as they all go in the same direction, you are gold.

Create a slide deck like this in minutes.

• Search for the exact slides you need from a library of 900+ layouts
• Choose a classic or modern style
• Create automatically animated presentations

8  Black and white + spot of bright color

This presentation design idea is highly effective if you're looking for a creative way to present information.

Adding a bright color to a black and white scheme can add just the right amount of attention-grabbing detail to your presentation. Try choosing a powerful color so that it’s really noticeable and pops visually. You can use the color in small amounts or in large sections. Up to you, just remember to maintain a balance throughout.

9 Use a color theme

A cohesive color theme throughout your presentation can engage your audience and create a more visually appealing experience.

To start, consider the overall tone of your presentation and what emotions you want to evoke in your audience. Are you presenting on a serious topic, such as healthcare or finance, where a more subdued color palette may be appropriate?

Or are you presenting on a more lighthearted topic, such as creativity or innovation, where bright and bold colors can help to capture your audience's attention?

Once you have a general idea of your color palette, try to use it consistently throughout your slides. This means using the same background, font and accent colors for headings and graphics– like the presentation template below.

Visme's presentation templates offer a wide range of professionally designed themes with 300+ slides in 20+ different categories, making it the best choice for exploring creative presentation ideas without PowerPoint. You can create visually stunning slides with our carefully curated color schemes and stylish designs.

Read this article about 25 free presentation themes in Visme and find the perfect one.

Visme's presentation maker and branded presentation templates have been helping businesses create impactful presentations while saving them time and money. That's why many businesses choose Visme over other tools.

But don't just take it for word. Here's what one of our satisfied customers has to say about Visme.

"Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we've all steered away from PowerPoint."

"PowerPoint templates are plain and boring, and we want to create more fun and engaging content. Visme has multiple slide templates to choose from, which makes this so much easier."

"I just made a deck recently and it took me about 15-20 minutes. I found a template I really liked and tweaked it and put it in our brand colors. In PowerPoint, it would take anywhere from an hour to an hour and a half."

- Kendra Bradley, Graphic Content Developer at WOW!

10  Add full-screen videos

The use of full-screen video in your slides can have a big impact on your storytelling. There’s a catch though. The wrong video will be detrimental to your message, be mindful of the videos you chose to grace the background of your slides. The video should either tell your story without words or be a complement that won’t interfere. The wrong video will confuse your viewers and it will be hard to get their undivided attention back.

If you’re looking for quick idea inspiration, check out our YouTube video where Mike shares 30 of our favorite presentation ideas at a glance.

11  Use an 80’s visual style

If looking for a unique design style, why not try an 80’s style for a change. Neon graffiti writing, disco balls, and brightly colored shapes might go well with your presentation’s topic. You can use 80’s visuals as small complementary elements or as the entirety of the presentation style. Nevertheless, if your presentation is about something quite serious then maybe you should try another style.

All you have to do is provide a text prompt, choose your preferred template style and the tool will generate text, images and icons and prepare a ready-to-use presentation within seconds. 

The flexibility to customize these presentations in the Visme editor adds the perfect finishing touches to your visual storytelling journey.

12  Go vintage

Another creative presentation idea is the vintage look. This could work really well with a history-themed presentation or anything to do with recuperating old traditions. When we say “vintage” we mean sepia-toned photos, intricate picture frames, bold fonts which look like they came out of old posters.

A vintage color palette is usually pastel turquoise green, ochre yellow and washed out blue and orange. You could consider using vintage mockup sets to create scenes for your slides, or use vintage style fonts, and old photographs as backgrounds.

13  Use a monochrome palette

A monochrome palette is one that maintains a single tonality in different strengths. For example, you can create a presentation in shades of blue, or in shades of orange. Use the palest shade for the background and a stronger shade for the titles and decorative shapes. Try doing it the opposite way as well. You can even use photos with a bit of a filter effect in the chosen color by adding a color filter.

14  Tell a personal story

Telling stories from your own life—whether those stories are deeply moving, humorous tales, or just little snippets that allow someone to look into your history—can be a great way to make a presentation more meaningful.

Colin Stokes uses this to his advantage in his TED talk. He begins by talking about the movies he watches with his daughter and what she likes, and then moving into watching a movie with his son, and wondering how it has affected him, allowing him to move seamlessly into his actual points.

Watch the video below to learn how Colin Stokes did it

Choose a relevant story from your past, and tell it with all the honesty that you can. Your audience will feel that, sympathize, and therefore connect more with your message.

15  Creative photo crops

The photos in your presentations can be cropped hundreds of different ways. From simple circles or rectangles to more elaborate triangles, polygons, letter shapes or even a brushstroke. Analyze the message of your presentation to know which shape to use for the cropping of your photos. You can also create a collage with the shapes as long as they don’t distract from the information being presented.

16 Add fun illustrations

Adding fun illustrations is a great idea to engage your audience during a presentation. They can help break up text-heavy slides, make your presentation more visually attractive and reinforce your message, making it one of the best fun presentation ideas.

Hand-drawn doodles, icons and graphics and animated GIFs are all illustrations you can use. To maximize the visual impact of your illustrations, you can use them in 3D.

With Visme, you can enhance your presentation by adding 3D objects that allow you to customize their colors, size and alignment. Additionally, you can add 3D animated graphics to take things to the next level.

When using illustrations, it's important to remember to use them sparingly to avoid overwhelming your audience. Less is more when it comes to adding graphics to your slides. Remember to match the illustrations with your theme and color scheme to keep things consistent.

17  Thick and bold fonts

Huge chunky fonts are a great way to call attention to titles on slides. You could even try making the letters bleed over the edges or place the words vertical along the side. The best thick and bold fonts are the ones with minimal decorations. Try using fonts that have strong corners or the opposite, extreme rounded terminals. It will also work best if the title is short and sweet.

18 Go with nature

Freshen up your presentation with some natural elements around the edges or as a background. You could use full-screen background photos of leaves or palm fronds coming in from the sides of the slides.

Another presentation idea would be to use nature-related photography along with other design ideas like interesting photo crops. This technique could be used for presentations that relate to nature or natural topics, but also for a home decor proposal or creative direction pitch for a TV ad.

Integrating nature into your slides is a beautiful presentation example of how to connect with your audience on a different level. This technique could be used for presentations about environmental topics or even about home decoration.

19 Use circles

Circles represent wholeness and a natural sense of completion. They can signify eternity and constant movement. They can also make your presentation more friendly and emotionally accessible. You can try using circles as decorative elements or as the shape for cropping images and as backgrounds for illustrations.

20 Add some sparkle (glitter backgrounds)

Give your presentations a little bit of a festive feel with some glittery details. This PowerPoint idea can work great if you are presenting a creative proposal for a fashion label or clothing catalog. It can even work really well for holiday-themed pitches or products. There are different types of glittery graphics you can use, like a glitter texture, a glittering rain or even just a dash of glitter. You can find some great glitter backgrounds and textures over at Freepik .

21 Get crafty (ripped paper details)

Sometimes to tell a story, visual details can really help get a mood across. Ripped paper shapes and edges can give a presentation a special feel, almost as if it was done by hand. This visual technique works for any type of presentation except maybe in a corporate setting. Ripped paper can be found on creative graphics resource sites or you can do it yourself and take a photo.

22 Cut-out paper illustrations

Another crafty idea to design your slides is by using cut paper illustrations. This technique could look really crafty or quite elegant if done well. Cut paper can be used as an elaborate background, as the letters in titles or as decorative elements. There are some great cut paper bundles online to use as PNG files which can be uploaded to the Visme editor.

23  Pathway transitions

Create interesting transitions by designing scenes or pathways instead of just sliding them in one unified direction. By doing this, you can use a storytelling technique that will keep the audience’s attention throughout the presentation and information relay. You can find out how to do it in our free guide to creating captivating presentations .

Create an automatically animated presentation in minutes.

24  use isometric illustrations.

If you are looking for a different way to illustrate your slides, why not consider using isometric illustrations? This style of illustration is great for explaining things that can be separated into parts. The parts can be animated as well. An isometric illustration can work for any kind of presentation, from technology to corporate. It will give your presentation a modern edge and a professional look.

25  Use motion graphics

Motion graphics are a great way to illustrate an idea with animated objects . They don’t tell stories on their own, they support the context and illustrate the content.

For example, if your presentation is about travel, you could have flying airplanes across the slides or bags on a luggage conveyor belt. For something more abstract, you can use moving shapes and add effects to the titles. Your Visme editor has a variety of design tools to help you create all sorts of content with motion graphics.

Here’s what one of Visme’s satisfied customers Jessica L. | Small-Business Owner, has to say about Visme’s presentation tool:

"No need to go back to PowerPoint. Visme makes project presentations easy and fast. Lots of useful templates and excellent graphics. I enjoy the features they continue to add and update often. They make project work easy".

26  Add GIFs to your slides

GIFs can be fun, entertaining and humorous. They can also be informational. GIFs be sourced from sites like Giphy , where you can also create your own! Choosing to include a GIF in your presentation slide or a few different GIFs will depend on what message you want to send with your story. The theme and topic of your presentation will help you decide if you need a clip from a blockbuster movie or a quick representation of the process of your systems.

RELATED:  Everything You Need to Know About Using Cool GIFs in Your Marketing

27  Use quotes between slides

Quotes can be good breathers between a bunch of informative slides. You can either use them to separate ideas inside your presentation or to start new sections of information. It’s important that your quotes represent the topic of your presentation so that they make sense and not confuse the viewer.

28  Start with “once upon a time”

One of the most effective and engaging ways to present a presentation is by incorporating creative storytelling techniques.

If a presentation can be created as a story, then why not go all the way and start the presentation with a classic story opening? Using the “once upon a time” phrase will instantly grab the viewer’s attention because it will be out of the ordinary. Make a slide especially for it with a visual that matches the topic of your presentation.

29  Turn the slides into a scrolling infographic instead of a presentation

To showcase your content in a unique and engaging way, consider using creative slide ideas that break away from the traditional slide-by-slide approach. For instance, you can arrange your slides vertically to create a scrolling infographic instead of a classic slide-by-slide transition presentation.

This innovative format expands the types of presentations you can create, offering a fresh perspective on information delivery.

An added bonus to this presentation style is to add parallax scrolling or interaction animation. As the viewer scrolls down, the information fills each slide progressively. It doesn’t continue until the viewer scrolls again. This technique is best for displaying online slide show presentation ideas.

Create a scrolling presentation in minutes.

30  engage your audience.

What’s one of the best ways to make your presentations more interesting? Make the audience a part of them.

Regardless if you’re presenting in person to a room full of people or via Zoom to viewers around the world, there are a number of techniques to engage your audience with both your content and yourself. The trick is to make them feel connected somehow, like they can relate. You can achieve this with humor, storytelling, asking questions and inviting them to leave comments in the webinar chat window.

Take this speech by Donovan Livingston. He delivers a commencement speech in spoken word poetry, and specifically encourages the audience to take part, saying they should clap, throw their hands in the air, or otherwise participate if they feel so moved. While not seen, several people are heard cheering and clapping throughout the video.

Participation can also be accomplished through things such as games, posing questions or something as simple as asking participants to raise their hands.

31 Use a scrunched paper background

Give your presentation a laid-back and grunge feel by designing it with a scrunched paper background. It can be any kind of paper really, depending on your topic. It could be notebook paper, or printer paper, it could even be recycled paper. Try a few different types of paper until you find the one that suits your story.

32 Add interactive pop-ups

Adding interactive pop-ups is a game-changer when it comes to creative ways of presenting. These pop-ups allow you to go beyond the traditional approach, giving your audience a more dynamic and engaging experience.

Interactive pop-ups can take many forms, from quizzes and polls to clickable infographics and interactive timelines. With Visme, you can access various interactive features that can help you create engaging and effective presentations.

For example, you can create clickable icons or buttons that allow your audience to explore additional information or resources. You can also create interactive timelines that enable your audience to explore different events or milestones.

One of the most powerful interactive features of Visme is the ability to create quizzes and polls. You can make interactive questions and answer options that allow your audience to engage with your presentation on a deeper level.

You can also use this feature to gather feedback from your audience, allowing you to tailor your presentation to their needs and interests.

Watch the video below or read this article to learn how to create an interactive presentation .

33  Use a back-to-school theme

A back-to-school theme can make your presentation look like a lot of fun. This is a great technique for teachers and educators welcoming their students back to a new school year. The background can be a sheet of notebook paper, an open notebook, or a blackboard. The edges could be decorated with pencils and paperclips, maybe an eraser or sharpener. The back-to-school theme has lots of possibilities.

34  Use a billboard-inspired theme

Use billboard mockups to create slides which look like billboards. This could look interesting and quite unique.  You could use the same billboard for all the slides, or different ones for a more varied approach. This technique would work great with a pitch for an election or a local spot in a government office.  

35  Use black-and-white photography

Black and white photography is a classic design technique. They import elegance and sophistication to any design by providing a minimalistic approach to the visuals. The photos can either be desaturated from color photos or given an artistic flair with extra contrast and fewer grey tones.

36  Explain your reasons

What people really want to know is why you’re giving the presentation you’re giving. This is especially true if you’re pitching to investors or potential new clients. When you share your why with the audience using storytelling and body language, you make meaningful connections and lasting relationships

Simon Sinek explains quite well why this is so important—the greatest leaders, the ones who inspire the most people, understand why they do the things they do, rather than just what or how.

When it comes to explaining your reasons, one tool that can significantly improve your presentations is Visme's AI writer . This advanced feature helps you write your presentation copy, break down complex ideas and edit or improve your existing words. With Visme's AI writer, you can make sure your "why" is clear and easy to understand alongside your visuals.

37  Add an audio narrative

Your presentation doesn’t need to be silent, especially if you won’t be standing by it to tell the story yourself. Adding an audio narrative can turn a viewable presentation into an experience. You can either set it up as a video that runs on its own and the viewer looks and listens, or it can be triggered by arrows that are clicked on.

RELATED:  How to Create a Narrated Presentation With Voice Over Using Visme

38 Follow a space theme with photography

Most of the photos from Nasa are labeled as public domain. Meaning that you can give your presentation a space theme quite easily. Choose images of astronauts in space or more abstract and colorful images like distant galaxies and nebulas. The latter can make great backgrounds behind content without the topic necessarily being about space.

39 Do a space theme with illustration

An illustrated space theme can be either colorful and whimsical or sober and elegant. By choosing the style of illustration you use, you can either use this technique for presentations related to children or scientists. Cartoon astronauts can be lots of fun, line illustration planets can be educational and data-driven drawings can be informational.

40  Include music

Sometimes, when listening to someone talk for long periods of time, it helps to have something else to draw your attention. While images are great, including music can really help stimulate an audience and set the mood.

Dean Burnett talks about why this happens: “[Music] provides non-invasive noise and pleasurable feelings, to effectively neutralize the unconscious attention system’s ability to distract us.” Essentially, music is entertaining enough that, when in the background, can keep us focused on otherwise un-entertaining things.

Take, for example, this valedictorian’s speech. While peppered with humor and stories of his time through high school, he uses background music to help keep people’s attention—in fact, this is specifically stated to be his reason for including music, humorously quipping about giving the audience something to listen to while they “zone out” of his speech.

Whether incorporated into individual slides, in a video, done live, or with a music-playing device nearby, this creative presentation idea can be a great way to enhance the quality of your speech or talk.

41  Graffiti photography backgrounds and details

Using colorful backgrounds like photos of urban graffiti can give your presentation a bit of an edge. There are lots of free photographs of graffiti on sites like Unsplash which you can use straight away. Apart from graffiti murals, you can also incorporate graffiti letterings in your titles and quotes. You can find graffiti style fonts online quite easily.

42  Stop-motion

The stop-motion technique can take time but it can also make your presentation unforgettable. There are lots of ways to use stop-motion, either with characters doing actions or objects that move around and create a scene. Stop-motion can also be used to create titles that move into place. What the title is written with can be anything, from toys to plants. The theme and topic of your presentation will ultimately be the driving point to what kind of stop-motion can be used. But be sure that it works from educational to promotional to corporate.

43  Claymation

Very similar to stop-motion, claymation is the animation of things created with clay or play-doh. Anything can be created with clay, so the possibilities really are endless about what can be achieved. This technique really does take a lot of time, you can source it out to a professional or buy some already created footage. The claymation can be just a decorative element in the background or it could also be the center of the presentation.

44  Color blocking

The color blocking technique is another creative presentation idea that entails using color in large sections and in contrasting tones. The idea is that the color blocks will be strong and colorful. The color blocks can either be the shapes that determine where the information goes or just a way to separate the slides in specific sections.

Any type of presentation can benefit from color blocking. Just make sure you use colors that go together and don’t clash. Explore this technique for different presentation slide ideas, especially when aiming for a bold and visually striking effect. Take a look at this sponsorship deck and how it uses bright and bold color blocking techniques.

45  Get surreal

Surrealism is an avant-garde movement from the 20th century which was meant to tap into subconscious creativity. This might not be the kind of design technique for any sort of presentation but it can work for one that is about art, or literature or other creative outlets. There are plenty of surrealist artworks in the public domain sector or the Metropolitan Museum of Art. These can be used as subtle backgrounds or visual complements to the text.

Designing a presentation for an organization requires input from different stakeholders. However, when collaborating with others on a presentation design, keeping track of all the moving parts can be difficult.

That's where Visme's workflow management feature comes in. It helps organize roles, tasks, progress, deadlines and corrections all in one place to make your presentation design process efficient and smooth.

46  Polaroids

Polaroids, often a photography favorite, can inspire creative photography presentation ideas. The original Polaroids from the 70’s could be used as vintage polaroids that have been kept in a box for years. The newest Instamatic photographs, which are the new kind of polaroids, can be used for a fun way to show photos and visuals in presentation slides. You could either use one polaroid per slide or a collection of polaroids on a table or corkboard.

There are many topics that can work with Polaroid photography backgrounds and details in your slide show presentation ideas.

47  Use a Handwriting Font

Fonts come in all shapes and sizes, including lots of handwriting fonts. Handwritten fonts can be used for any type of presentation as long as the style matches the topic of the information. There are kid-style handwriting, calligraphy style handwriting, hand lettering, and novelty fonts as well. The options are wide and varied for this design technique. Creative Bloq has a great collection of handwritten fonts.

48  Use a geometric background

A geometric background can look really nice on any presentation. Geometric backgrounds can be tiled polygons or more abstract compositions of different size polygons. The decision to choose between tiled shapes and more creative compositions will depend on your creative angle and disposition. You can use these types of designs with any colors, so you can match the theme or your brand.

49 Coffee style design

Using a coffee-style design can work for any PowerPoint presentation idea, from office-related topics to digital nomads to anything or anyone who loves coffee. If the background is subtle, it can fit a more serious topic or data report. It can make a boring presentation just a bit more visually entertaining than the rest. Of course, it can also be perfect for a small coffee brewer pitching their company to investors.

50  Include memes

You’ve seen them everywhere by this point. You might be pretty sick of them. However, that doesn’t mean memes can’t be useful—in fact, using a couple strategically can surprise the audience and make them laugh.

The presentation " Memes, Memes Everywhere" focuses on, unsurprisingly, memes, and explains their purpose while using examples on every slide, which help support their points and add some humor to a very text-heavy presentation.

Choosing relevant memes and using them sparingly can really help add some personality to your presentation, without distracting from the work.

RELATED: 85+ Best Free Presentation Templates

51  Polka dots

Using a polka-dot background is suitable for various types of presentations. It can give your presentation a whimsical look or simply give it a subtle texture. The polka dots could be small and soft or big and punchy. A strong polka-dot background can work great in a creative setting or even boring data analysis. The style of polka dots will depend on the general topic of your presentation. You can use the polka-dot design as a full background or as a decorative section on the slide.

52  Metaphors

Visual metaphors can be useful in a similar manner; they can spice up your presentation, illustrate your point, and make your work far more entertaining. James Geary speaks about just how important metaphors are.

His presentation provides several examples of metaphors--such as the phrase “some jobs are jails”--and explains just how hard it is to ignore the lasting power of a well-used metaphor. Because of the connotations a metaphor can bring to the table, their use is an excellent way to imbue added meaning to your words.

53  Use timelines in your slides

Timelines can be used in lots of different ways inside a PowerPoint presentation, and the ideas are limitless. A timeline can either be inside one slide, or it can be connected between various slides. You can make a timeline with icons, connected shapes, or an inclined line. The timeline can be a visual way of explaining a chronological event or a plan of action that needs to be taken care of. Make sure the timeline fits the rest of the theme.

54  Use a comic book style

Comic books are a source of inspiration for many people. The visual aspect of a comic style composition can really make your presentation shine. There are a few ways you can use this technique. You could set up the slides as if they were snippets of a comic book, place the text in speech and thought bubbles and apply a background with a pointillist texture. If using characters, make sure the characters fit the theme of your presentation. For a perfect fit, hire a designer to create a comic book presentation just for your company.

55  Use a manga style

Looking for creative PowerPoint slide ideas that stand out? Consider taking inspiration from the Japanese art of Manga. Manga can give your presentation a distinct and eye-catching look, much like comic books.

It isn’t as versatile as a comic book because it has a more specific look, so it might not work for all topics. It can work for more creative outlets like fashion, art, and photography. Manga has a specific style for the atmosphere around the unique characters as well. They are more common in black and white and look very photographic.

56  Use psychedelic visuals

Psychedelia was a big part of the design world in the 60’s and 70’s. Music and creative event posters were so intricate and colorful that they took an important place in the design history books. This design style can be used for a unique visual approach in your presentations. Just like many other techniques we have mentioned, they can be used as a background in slides or as decorative elements. The swirly shapes and contrasting colors can call attention to the viewer in a positive way.

Create professional and engaging presentations online!

• Choose from hundreds of fully designed templates
• Align colors, fonts and images with your brand
• Add custom charts, timelines, icons, animations and more

57  Use neon lights

Neon lights are a great way to give your presentation some life when it’s otherwise visually bland. There are plenty of neon light fonts available online to choose from, from classic style neon tubing on a wall to a neon style given to a font to make it look like neon. Presentations of any topic can be given an additional visual with a bit of neon brightness.

58  Cinemagraph backgrounds

A cinemagraph is like a GIF loaded with elegance. The idea behind a cinemagraph is a photo with a moving section which makes it look cinematic. This kind of background can keep your viewers happily hypnotized while listening to your audio narrative or keep them on the slide longer to truly grasp the information being given. There are cinemagraphs available for all sorts of themes and topics. You can definitely find one that suits your needs.

59  Full-screen video backgrounds

A full-screen background can be really appealing. But just like other design ideas, the video you choose needs to match the theme and topic of your presentation. Your best bet is to have a video which is directly related to what your presentation is about. Videos can be created especially for your purpose, sourced with permission from YouTube or bought from a stock video site.

60  Visualize data

Staring at a large amount of numbers on screen can be overwhelming for most people, even if the realities of those numbers enforce your point. What’s the best way to avoid scaring your crowd? Put the data into easily understandable visualizations. This especially helpful when customizing sales, business or consultant presentation template . 

If you want to take this a step further, you can use illustrations or create infographics to make these data visualizations even more engaging.

61  Use a wild west theme

The wild west is not a very versatile theme but can work for a history project or a proposal for a wild west themed party or event. What entails a wild west theme? Brown sandy tones, horses, cowboys, and tumbleweeds. If the full-on wild west theme is too much, you can also take a cue from the era and be inspired by the color scheme. Another approach would be to use photography from the actual west of the United States, mountains and deserts and so on.

62 Use mind maps

Mind maps are great visual tools for explaining concepts easily. By including mind maps in your slides, you can relay complicated information visually and creatively. There are eight types of mind maps, the most common being bubble maps, the tree map, and flow map. Each one has a different purpose and you can learn all about this in our guide about mind maps in the Visual Learning Center.

63  Use interactive geographic maps

The difference between a static map and an interactive map will define how much attention your slides get. Regions can switch colors according to a change in data over time, making the map more into a chart. With Visme, you can make your maps interactive with live data . All you need to do is sync your data from a Google Sheets file and when your presentation is published online, your map will always be synchronized to that data.

Want to create your own interactive map?

• Create a color-coded map to visualize geographical data
• Choose either the entire world map, a continent or a country
• Enable feature to have data values appear on hover

64  Color contrasts

Using contrasting colors in your slides will make the information pop out of the screen in a positive way. The trick to using contrasting colors is to know how colors match together. Contrasting doesn’t mean they need to clash. Try using a color palette generator like Adobe Color to find great palettes that will make this technique your new best friend. You can learn more about how color works in our guide about color perception in the Visme Learning Center.

65  Live data graphs

Adding live data to a presentation can turn your slides into evergreen content in a flash. You can use any type of chart and populate it with live data such as bar graphs, line graphs, pie graphs, and more. You can add live data graphs to one or two slides in your presentation or have a series of them. Creating a live data graph is easy with the Visme editor.

66  Color fade transitions

Transitions come in lots of different styles. We have mentioned horizontal transitions, animated transitions, and pathway transitions. This particular technique involves color as the ruling factor.

A color-fade transition makes each slide connected to each other through color. This can be achieved with gradients, color blocks, or colored photo filters. Make your PowerPoint presentation ideas stand out with color fade transitions.

67  “Grow” your presentation so it looks like one animated slide

This creative PowerPoint idea is quite interesting as it really only uses one slide that grows upon itself. The practical way to do this is to create the final slide with all the parts and information set up like a finished puzzle. Once you have the completed slide, duplicate it as many times as you need and systematically take off a bit of information until you’ve reached the first title slide. Once you have all the slides, make sure they are in order before downloading the entire thing.

RELATED:  A Non-Designer’s Guide to Creating Memorable Visual Presentations [Free E-Book]

68  Use humor

Want a great way to connect with your audience and make a memorable, more engaging presentation? Be funny. When used strategically, this is a great way to capture attention. In fact, infusing humor into your talk is one of the most effective fun presentation ideas you can use.

Morgan Spurlock makes wonderful use of this in his TED talk. For example, in one of his earliest statements, he offered individuals the opportunity to buy the rights to name his TED talk—which he refers to again at the end, where he reveals the title. He peppers the entire presentation with humorous commentary that nonetheless supports his point.

Create relevant jokes or find a way to bring out the humor in your subject, and your audience will be much more engaged and more likely to remember your words.

69  Tree diagram transitions

A tree diagram is one of the eight thinking maps which help visualize idea and concepts. The purpose of a tree diagram is to classify and organize information. This map can help build a presentation by making sure each slide is a continuation of the one before. They might need to be grouped into sections so that all the information is relayed easily.

Want to create your own tree diagram?

• Get a head start with pre-made flowchart blocks
• Easily snap lines and objects together
• Dozens of shapes and lines styles to choose from

70  Journal style (with hand-drawn illustrations on the margins)

One creative presentation idea is to make your talk just a little bit different than the rest is to use a journal style. The general visual idea for this technique is to make your slides look like the pages of a journal. The style of the journal will depend on what your presentation topic is. It can be a whimsical bullet journal or an intricate botany journal. You could even consider handwriting on paper as a background.

71  Ink splatters

Use ink splatters to decorate your slides any way you like. They can be big and impressive behind the content, or they can be small and subtle like drops from a pen. An ink splatter can give your presentation a bit of an artistic flair and if done right, can make your slides look elegant and clean. Any style of presentation can benefit from some ink splatters as a decorative element.

If you're looking for fresh presentation slide ideas, why not experiment with ink splatters and see how they can enhance your next presentation?

72  Passport with stamps

Using travel stamps as a decorative element can work for a presentation with a travel-theme or a creative design proposal for a department store or airport mall. The stamps can be used as a background on a passport page or on their own around the content. A photo of a real passport page can be used for this technique but there are plenty of graphics available in this style on sites like Freepik .

73  Express your emotions

We can sometimes be afraid of expressing how we feel, even to those we’re close to, much less in front of a crowd. However, showing them makes your words more authentic and can generate compassion or excitement in your audience.

Take this TED talk by Thordis Elva and Tom Stranger , for example. While the two talk about their experiences, their voices break and crack. The emotional turmoil they went through is clearly heard, and viewers can clearly understand their pain.

This can take some getting used to, and some courage. However, the results are well worth the effort.

74  Use a video game theme

Video games come in all shapes and sizes. From kids' games to arcade games to car games. Each one has their own style, just like presentations do. If you think a video game visual style is good for your project, consider all the different kinds until you find the one that fits best. You can use game screenshots as backgrounds or infuse the entire design of the presentation with the video game style you chose.

75  Use postcards

One of the least-used creative presentation ideas is to turn your content inside slides into postcards which have been sent from around the world. They can be new postcards which could be used from either front or back sides. The back part would make a great text block for the content you need to display, the photo side can be on the sides or as a background. This design technique can work for presentations about literature, family connections, history or travel. There are postcard templates available on sites like Creative Market .

76  Incorporate robots in the design

Using robots in your slides can be a creative approach to visually elevate your presentation. There are different styles of robots you can add to your presentation design; realistic photography of anamorphic robots, cute illustrated robots, or robotic parts from factories. These visuals might only apply for technology-themed presentations or about robots themselves. Cute illustrations of robots can be great backgrounds for whimsical topics or other styles of storytelling presentations.

77  Chalk on blackboard

Looking for creative slides presentation ideas? Consider using a chalkboard design to add a unique and nostalgic touch to your presentation.

Writing on a chalkboard is not limited to a school setting or a bar menu. These two might be the most common yet they are not the only possibilities for using chalk on a blackboard. A good handwriting font is the best companion to a chalkboard design. Some of these fonts are already available with a chalky texture and others might need some professional tweaking to get the right texture.

78  Get inspired by a specific location

Even if the PowerPoint presentation ideas you are designing are not about a specific place in the world, you can be inspired by one to set up the color scheme and feel of the slides. For example, if you get inspired by Greece, you can use white and light blue hues or even photos of Greek islands. If you get inspired by Brazil, you can use photos of the beach, the texture of the boardwalk tiles or green, blue, and yellow color schemes.

79  Use props

Using props can quickly turn a run-of-the-mill presentation into a unique, interactive experience. Kenny Nguyen demonstrates this well. In his talk he often refers to the “sword of yes” and “shield of no.” Naturally he picks up a sword and shield from the table to help demonstrate his points.

Choosing similar props can help you really illustrate your points—and make it that much more entertaining, too.

80  Use hashtags as titles

In the age of social media, hashtags are used every day. They appear regularly on social media, in spoken and written conversations, and of course in content marketing. Why not include some hashtags as titles? This technique will work great in a presentation for a social media content management pitch, or an in an influencer marketing strategy. On another note, hashtag titles can even be used for any type of presentation geared at the digital generation.

81  Black background, white letters, and color accents

When you use a black background, the colors that you place on top will usually look brighter than if they were on a white background. When creating this kind of color palette, make sure the colors you use don’t clash with each other or with the black. Along with the bright colors, make sure you use white to make the composition pop! Neon colors or pastel tones are what will work best.

82  Vintage film edges

Even though we are used to taking photos with our phones, the classic nostalgia of film is still prevalent in the world of visuals and design. The graphic representation of a film negative is as recognizable as an envelope representing an email. Use a vintage film edge along the horizontal edges of your slides to give your visuals a cinematic feel. Even better if you make the edges animated so that it looks like it’s rolling along on a projector.

83 Adult coloring book inspired design

Using a coloring book design can be really creative. Practically anything can be turned into a coloring book style illustration. A great way to use this technique is to have the first slide with the un-colored illustration and then progressively color in the illustration as the slides progress. Furthermore, if the illustration is depictive of the information, the visuals can be even more engaging.

84  Stripes

A stripes design is as classic as it gets. From pinstripes to artistic colorful lines, you can use them as a subtle background or a powerful striped theme intertwined with text boxes. Stripes are the kind of design technique that can work for any type of presentation, from corporate to educational.

85  Make each slide look like a social media post

Just like postcards and polaroids, you could try a creative approach and use social media templates to put the content in. The most notorious social media visual channel is Instagram. It has been known to inspire offline events as well. Make your slides look like social media posts or social media pages. For this technique, you can either use screenshots or templates.

86  Ink in water

Dropping ink in water creates beautiful colorful bubbly designs which can be photographed at high speed. These images can be used as backgrounds for any type of creative theme presentations. Choose the color and thickness of the ink design to match the theme of your presentation. There are also animated versions of this effect which can be bought like video stock.

87  Lego bricks

Use lego bricks as inspiration to fill your presentation slides with color and fun. Use the bricks to create slide frames, letters or even charts. The best approach to a lego inspired presentation is to be creative. There are lots of things you can do with lego, you could go as far as using the legos to write the titles of the slides. Don’t use the Lego logo though unless you are specifically designing a presentation about lego.

88  Use classic storytelling techniques

A presentation is, in a way, like a story—you’re talking about your chosen subject and leading viewers on a journey to discover what that subject means. Moreover, stories hold an intrinsic interest for us. Therefore, you can easily use several storytelling techniques to help improve your presentation.

Alex Blinkoff  goes into this in great detail, examining things such as “The Hero’s Journey” and provides several examples of ways to use storytelling techniques in your presentations. Check them out, and decide what might work best for your subject.

Click on image to view interactive slide show created with Visme

89  Jigsaw puzzles

Pieces of a jigsaw puzzle can be used to make charts, infographic diagrams, or interlocking frames. The idea behind puzzle pieces is that things come together to form a whole and this concept can be used for any slide and any kind of presentation. Make sure to use a suitable color palette that matches your theme and the rest of the presentation.

90  Headlines coming in animated on boats/trains/airplane

Headlines or titles can be given a life of their own inside the slides. One interesting and creative approach would be to make the titles enter the slide on top of some kind of vehicle. The vehicle could be anything, from a train to a boat, to an airplane. Depending on the type of vehicle, this animated technique can be used for child-themed topics, transportation themes, travel ideas, or even about a corporate sales report.

91  Use a camouflage design

Camo doesn’t necessarily need to convey a sense of military, although it does carry a strong connection. Thankfully, camouflage comes in different styles, from jungle greens to desert browns. Other out of the box camouflage styles are the ones where the colors are completely off the charts, like pinks and blues. Camouflage designs are better used as backgrounds or small subtle sections.

92  Use unique novelty fonts for headers

There are so many novelty fonts to choose from out there these days! Using a unique novelty font for the titles and headers is a great way to add some visual pizzazz to your slides. Try looking for some really special fonts that carry personality. Once you have selected the font, add some color and texture to make it look even better.

93  Use a city skyline

Using a background of a city skyline can work great for a presentation related to business or corporate topics. It can also be perfect for an urban travel related theme or educational presentation. You can choose to use photography as a background or with the buildings cut out from the sky. Another choice is to find an illustrated city skyline and use it as a border on the slides.

94  Use a connected dots background

One of the design trends of the last few years is the connected dots visual. It’s used on websites and on printed flyers. It’s so versatile that it can be added to any kind of presentation in a heartbeat. The lines can be short or long between the dots and the composition can be tight or spread out. You can find connected dot visuals easily on sites like Freepik, in lots of different colors. If you can manage vector graphics , you can also change the composition of the dots quite easily yourself.

95  Use a bokeh background

Bokeh is a photography and light technique which turns dots of light into bright shiny spheres. With a bit of creativity, the lights can be turned into shapes, like hearts or stars. This design style is great for backgrounds since it’s mostly abstract. It works best as a complement to the content instead of an important visual aspect. You can find bokeh backgrounds in stock photo sites or make it yourself.

96  Use watercolor designs

The use of watercolor designs is an easy way of infusing some lively color into a presentation. Watercolors can be a splash on the background, shapes around the content, or colorful strokes intertwined with text boxes. Depending on the color of the paint used, the watercolor technique can be used for any type of presentation. A soft watercolor brushed background can work for a feminine theme and a deep intense splash can add visual creativity to an otherwise boring corporate presentation.

Just like watercolor graphics, paint can add a dose of creativity to any presentation. Different to watercolors though, paint is more intense. Paint based graphics come in all shapes and sizes, from thick brush strokes to paint drips. Digital paint compositions can also make great backgrounds for colorful and creative presentations.

98  Use bright fun colors

Why create a bland presentation when you can make it fun and colorful instead? Creative color palettes can include up to six different colors which look great together. Use shapes, cut-outs, color blocks, swashes, anything your heart desires. This technique is for letting go and being creatively free with color. Just make sure the colors go together by trying out some palettes first.

99  Use arrow graphics

Arrows symbolize direction. They can be a great addition to your charts, infographic visuals and slide sections. You could even do the entire presentation using arrows. According to their size, color, and thickness, they have different temperaments. Look for different styles of arrows and see if they fit your topic and theme. Freepik has some great arrow visuals and the Visme editor also has arrow icons and infographic visuals.

100  Use electronic visuals

Another great idea for a background visual is the inside of a computer system. The intricate details of a motherboard or a close up of a memory chip can make a great visual impact. Apart from using an electronic background image, little pieces of electronic devices can be placed around the slide as decoration. This technique is generally limited to electronic or computer theme topics.

101  Metaphors

Visual metaphors can be useful in a similar manner. They can spice up your presentation, illustrate your point, and make your work far more entertaining. James Geary speaks about just how important metaphors are.

102  Keep it feminine

A feminine style design can work for your presentation if your company makes products for women or if your targeted audience is women. By feminine design, we mean light and soft colors, subtle shapes and a general airy feeling to the composition. Feminine design can be minimal but it can also be decadent and full of style. Whichever you chose, make sure it fits with your audience.

103  Go futuristic

A futuristic style can fit any theme as long as the concept of the future depicted, fits the topic of the presentation. Futuristic design can be of many different styles; from spaceship driving controls to cosmos related atmospheres, to flying cars, and artificial intelligence. Even color palettes can look futuristic if you add some metallic tones.

104  Add a music background

A music soundtrack can be added to any presentation that doesn’t have any other sort of audio already. The best music for a presentation is one without lyrics, in other words, an instrumental track. A good track will accompany the content in a positive way and not interfere with the message. You can find audio tracks easily online.

105  Communicate with images

A picture can speak a thousand words. Naturally, they can be used to communicate concepts that, for the sake of space or time, you might not be able to include in the presentation itself. This slide deck  uses this strategy to its advantage.

The presentation includes many images as backgrounds and minimal text. The images used always either enhance what’s being said or, in some cases, provide the answer for viewers. For example, the second slide states “The Landscape Today,” and includes a bleak background with a broken, tilted picture frame, emphasizing the idea that the following slides (which describe the landscape) offer some pretty disheartening information.

Using images in a related fashion can help express your views and emphasize your message.

Harness the power of Visme's AI image edit tools in your toolkit. These advanced yet easy-to-use tools let you effortlessly edit, touch up, unblur and upscale your images using simple prompts. It's an incredibly convenient way to add extra polish and clarity to your pictures to make your presentations more impactful.

106  Include artsy data visualization

Data visualization is a way of showing data and information in a way that is visually expressive. Creative data analysts can make some really beautiful creations and you can hire them to make them for you. If you haven’t seen any creative data visualizations, take a look at our collection of the best of 2018 and get inspired. You can either make the whole presentation into a data viz or add them to some of the slides.

By Beyond Words Studio

RELATED:  The 25 Best Data Visualizations of 2018

107  Stay branded

This creative tip is a simple yet effective way to spark good presentation ideas. When creating your presentation, do your best to stay on brand. This, of course, will work only if you are creating a presentation for your own brand. If creating one for a client, then you should stay on brand with their own brand style guide. This means only use the brand colors and fonts, use photos, textures, and shapes that match the brand.

Use Visme's brand design tool to ensure your presentations perfectly reflect your brand personality. Just copy and paste your website URL, and the tool will automatically extract your branding assets, such as brand colors, brand fonts and company logo.

108 Ask questions

A great tip to make your PowerPoint presentations ideas more interactive is to ask questions from your audience.  Like the example below, you can display only your question on the slide. Once the audience has pitched in their opinions and answers, you can click to reveal the actual answer. You can enable this type of interactivity on click when making a presentation in Visme .

109 Replace boring bullet points with visuals

While adding bullet points in your slides might be better than adding walls of text, they're still not the most effective way to get your message across and engage your audience. Take things up a notch and replace boring bullets with visuals, such as photos and even icons. Here's an example of how you can use icons to add a creative twist to the plain ol' bullet points.

110 Share your slide deck

Downloading your slide deck and presenting in front of an audience is not the only way to use your presentation. Make the most of your slides by sharing your presentation online.

Add interactive elements, such as clickable buttons, links, hover effects, popups, embedded videos and more so your audience can view and engage with your slides on their own.

If you've created your presentation in Visme, you can share your presentation publicly or privately using a link, or embed it anywhere you like.

Start Using These Creative Presentation Ideas

Ready to start creating your own presentation after over 100 pieces of inspiration? Choose your favorite creative presentation ideas and incorporate them into your own presentation.

You can add interactivity, animation, visuals and all kinds of creative elements to your presentations when you design them in Visme's online presentation maker. With our Dynamic Field feature , you can automatically update key information in real-time across all your slides or multiple projects. Customize existing dynamic fields or create new ones and format them to maintain design consistency.

Create a free account with Visme to start building a presentation your audience will love.

Design a beautiful and engaging presentation with Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

5 Creative Direction Strategies For Brand Success

What is creative direction.

Creative direction is the process of identifying the right brand message and translating that into a form that can be communicated to the target audience and is usually carried out by a creative agency.

To put it simply, creative direction (CD) enables a brand to broadcast their brand message and story through various kinds of media touch points such as visual, content driven, digital marketing, video product, social media campaigns, or advertising with the intention of creating brand recall and loyalty.

With out CD, you may find that your brand identity and marketing is a patchwork of different ideas presented in different visual styles with out any kind of cohesive consistency.

CD also helps take the brand to new audiences, open up new markets, and help take brands in new directions. That is why every brand, big or small, must have creative direction as one of their core brand pillars.

Here at Spellbrand, we specialize in creative direction in logo design, brand identity , brand strategy, mascot character design, website design and other services that help awaken brands and make them impactful.

In this post, we want to look a 5 creative direction strategies with the help of examples that can help you get started with aligning your brand message and story with your audience.

Strategy 1 – Mystery Visuals

Let us start with a creative direction strategy that is gaining momentum with advertising agencies – mysterious visuals. By combining mysterious visuals and non-traditional colors, brands are communicating their message in a strong way. Let us take the case of this perfume brand below. You can see that the creative director has chosen a very dark and moody kind of outlook to frame the perfume brand.

The photography also reflects this mysterious tone and utilizes neon lighting to showcase the models in a very artistic way and would no doubt help with business growth . Compared to a lot of perfume brands on the market , this particular one will create brand recall quote easily. In fact, the art-like nature of the photos elevates the brand from a mere perfume to a sophisticated piece of art.

Strategy 2 – Minimalist Design

Although this is not a new style of CD and most bigger brands embrace this strategy all the time, smaller brands are now getting into this strategy. A minimalist design direction de-emphasis design elements and tries to create a stark look and feel which can sometimes cut through the noise in the marketplace and create recall.

The creative process for a minimalist design direction can be quite difficult for the creative department to pull off. Even with years of creative experience in marketing and advertising, this style of direction has to be carefully thought through and executed. You can not cut any corners.

Here is an example of a beauty product brand using the minimalist design style for their product labels as well as photography. The bottle labels are quite simple and you see no design elements except for the name of the product and other information.

Strategy 3 – Exploring Taboo Themes

This strategy is one to be approached very carefully and is not meant for a majority of brands out there. The idea of using taboo or risky themes and motifs in your creative direction should be promoted for the right reasons that are informed by the brand strategy and story. This should not be used if your overall motif is one of the fine arts or if you have a strong call to action in your content marketing for long-term returns.

Take a look at the example below where this artist has taken a biblical approach to his personal profile photos. They are beautiful and exude an air of authenticity. Almost cinematic in look, the biblical direction really plays well with the model as well as the motif.

But exercise caution when going for design themes and branding motifs in your creative marketing strategies that could be considered taboo. You will need years of experience to pull this off successfully.

Strategy 4 – Collage Mashup

This CD style is actually a nod to the initial days of advertising and marketing and is based on the idea of scrapbook-style cutouts and mashup of images, lettering, or other design elements that may seem they do not belong together but come together to communicate the brand story.

This design style can be deceptively complex and can look really awful if not done well. Careful thought must be put into choosing the various elements that make up the collage. You can either license various images, illustrations, and photos to use in the mashup or you can create from scratch. Either way, make sure that you are not using this style for the sake of it or because you just think it looks cool. Make sure that you understand your customer archetype and design accordingly.

Strategy 5 – Surrealistic Gradients

A lot of tech brands and fintech brands are going down this surreal gradient design style which creates a very modern look and feels for the creative assets. However, the big question with this style is whether it would age well.

The minimalistic style combined with the gradients is an excellent path to choose if you are in the tech, crypto, or SAS sectors. Take a look at the example below of a media company creating templates for the Pixlr software. The surreal colors and gradients create a very airy and modern feel that communicates the message of cutting-edge services.

Why do you need creative direction for your brand?

As you saw with the examples above, a little bit of CD goes a long way in creating a visual theme that sets your brand apart and creates brand recall. You, the creative director, are as important as the CEO, COO, or CTO. Even if your company is small, make sure you play the part of the creative director. Learn about design principles and how they affect psychology.

Translating your positioning strategy into a visual language is at the core of a successful marketing strategy. Engaging a full-service graphic design agency with an experienced art director to work on your creative vision. Do not compromise on this step!

If you are thinking of getting into creative direction or becoming a creative director, here are some frequently asked questions and their answers based on our experience here at Spellbrand.

Can I become a creative design director without formal training?

Yes, you can. However, you will have to apply yourself to learn about the various aspects of CD such as design principles, audience journey, psychology, user experience, and more. In fact, a lot of creative directors out there do not have any formal training but have amassed seat of the pants experience.

Can I just study for a BFA after +2 and become an art director?

Yes, most certainly. As mentioned above, becoming a creative director can be either through formal training or through hands-on experience. But learning is required along with the application.

How hard is it to become a Creative Director at an Ad Agency?

It is quite hard to become a creative director at an ad agency. Of course, this depends on the size and location of the agency but most agencies that have a decent set of clients would be looking for a creative director who has proven experience delivering results-driven creative strategies and client campaigns.

Do art directors have to know how to illustrate?

While it is not required that art directors need to know how to illustrate, you will notice more art directors have come design backgrounds and therefore are able to visualize complex solutions to brand message problems. It is quite useful to know how to design if you want to be an effective art director.

What is it like to be a creative director in a big company?

To be quite frank, being a creative director in an agency or big company can be quite challenging. It is a high-stress job that requires coming up with creative solutions, unique ideas, understanding the business needs of the client, running creative teams, dealing with clients, and other skills. It can be high-paying and rewarding to some but can be highly stressful for others.

What are the responsibilities of a creative director?

A creative director is responsible for understanding the brand strategy requirements of a client’s project and then coming up with creative solutions through research, analysis, and intuition. They need to liaise with the client for discovery, ideation as well as concept presentations. They need to also run creative teams and delegate tasks to designers.

Areas of work may include branding, graphic design, video, research, strategy, prototyping, print media, web design, and more.

What tools does a creative director use?

Creative directors can use a lot of branding tools to execute projects. These fall into categories such as design tools, ideation tools, project management tools, and more.

How much does a creative director charge per day?

This really depends on the location, type of agency, the rooster of clients, specialization, and other factors. The Graphic Artists Guild puts the salary from $76,000 to $140,000 in the US. But this can be as much as $500,000 for some rockstar creative directors at super agencies.

How competitive is it to become a Creative/Art Director?

It can be quite tough. This will need years of learning, practice, application, dedication, and single-mindedness in working with creative projects.

References & Credits

Photo Credit : Label Fine Perfumes by Lauro Samblás Photo Credit : Dermal Solution by Brian Liu Photo Credit : AANJIRU by Kabutha Kago Photo Credit : SCUBY – Scale up care Photo Credit : Gradient Story Templates for Pixlr

Mash Bonigala

Mash B. is the Founder & CEO of SpellBrand. Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design. Schedule a Brand Strategy Video Call with Mash.

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3 things you need to be a creative director

What do you need to move from designer to creative director? Pete Sena gives some pointers.

As a designer, your go-to means for getting the job done likely includes some combination of Adobe 's Creative Cloud , Google, and good old-fashioned brain power. When making the shift from designer to creative director , however, expect that list to include far more your standard tools.

Amassing the resources necessary to manage and inspire a team, cultivate and develop new business for your agency , and stay on top of the latest and greatest happenings in the industry... well, that all requires one hell of a toolbox.

What is creative direction?

We should probably begin by clarifying what 'creative direction' actually means. I think Dan Mall said it best when he noted:

"Creative Direction is the intersection where art direction and design meet strategy."

Ah strategy... It might just be the most loaded term you'll encounter throughout your career. So why is its actual meaning so often overlooked? That's because – not unlike most marketing buzzwords – it's regarded as trite and played out. But it's true-to-form strategy that allows a creative director to grow his or her toolbox into the stockpile of formidable resources needed to carry out the job.

Without it, you're looking at a rusty case containing no more than a few designer-level skills.

So how exactly can you tap into your strategic self while ascertaining the know-how of a creative director? I'll now address the three most important skills to build upon in your professional toolbox.

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01. Capacity for critical thought

Creative thinker. Business therapist. Two sides of the same coin here. Now given that most creative directors have risen in rank from designer/copywriter onward, it's safe to assume the experience in creative thinking is there. It's developing your capacity for critical thought that might require additional work on your end. Fail to do that and chances are you'll find yourself focusing too much of your energy on how a project looks and sounds, and not enough on how it will drive results for your customers

It's also worth noting that when initially researching a client, the whos, whats, wheres, and whens will likely click right away (and if they don't, well, then we may have bigger fish to fry…). Exploring the why is meat of the matter, especially when it comes to developing workable strategies. And let's remember, of course, that effective strategy– no matter how overworked a term it may be– stands as the cornerstone of creative direction

Here are a few works with some rather unique insights on the differing strategies behind critical thought and modern day business savvy:

Business Model Generation is an amazing read. Since reading it over two years ago, the ways in which I interact with my customers have never quite been the same. It fundamentally changed my understanding of today's corporate vernacular, not to mention how I think at large about the building blocks of business. As a visual learner, I particularly loved the way illustrations, diagrams, and other graphics were used to break down the many types of businesses out there, as well as the shapes and sizes of each.

Think of This is Service Design Thinking as a handbook in problem solving, creative director-style. This book offers readers an alternative look at design theory by incorporating elements of contextual empathy on behalf of the user. A few terms to keep in mind while reading this one: design thinking, facilitation, and team collaboration, as well as user and design research. I'd say without reservation that this one's a must-read for any active or aspiring creative director (or any marketer for that matter)

No matter the setting (agency, company, or "other"), successfully executed creative work is a team sport. As the creative director, you're often left straddling the line between teammate and team leader (and even snake charmer, if you ask design leader Mike Monterio )

Gamestorming describes various methods of team collaboration that are both fruitful and fun. It acts as a playbook for marketers looking to shake up the frameworks they use for co-creation and ideation.

Still not convinced by the title's tenets? Check out what some of marketing's most brilliant minds have to say about gamestorming and "why it works."

02. A love affair with data

Your ability to get 'dirty with the data' often depends on the size of your company and specific role. That being the case, I strongly recommend you get as hands on with the analytics as possible.

Learning to connect the dots in data is of utmost importance for any digital creative director. Platforms like Google Analytics, Omniture, and Optimizely are relatively simple to learn and have an incredible ROI when it comes to time invested. As a well-researched marketer, you'll quickly establish your worth in any roundtable discussion

Similarly, understanding concepts like measurement plans and key performance indicators will help you when it comes time to talk big picture digital analytics. And I can assure that's one skill any employer or client will look for in a creative leader

03. Ability to present

Let's face it, being a creative director these days means that you're most likely spending the bulk of your time communicating and presenting designs, not necessarily creating them. That being said, you'll rarely find a creative director these days who isn't a Keynote ninja. After all, just about any presentation you give hinges on having a well built, eye-catching deck. So if you think your slide skills could use some work, here are a few pieces of advice...

Practice: C'mon, by now you know the drill. If you aren't fluent in any deck-building platforms, then get your ass in gear and start learning. Fiddle around, find online tutorials, figure out what tools are hidden in which dropdown by going in and actually practicing. If you have what it takes to be a creative director, you'll find these sort of technical skills come second nature if you simply dedicate the time to hone them

Hacks help get the job done: Who says software has to be used exactly as it's built? Discovering workarounds that enable efficiencies on your end is always encouraged. For example, I found the color picker built into OSX somewhat limiting, especially coming off a career spent in Adobe's myriad of software apps. So I dug around for possible alternatives, and ultimately landed on this downloadable ⦁ color picker add-on. It allows you to search and incorporate colors based on their HEX values, a capability any digital designer wants in his or her back pocket.

Learn from the best: In your quest for deck-building hacks, it's important to read up on what the pros are saying. Two of the best books for elucidating the ins and outs of presentations include:

Resonate : In this book, well-known writer and graphic designer Nancy Duarte explores a number of proven techniques for transforming any presentation into what she describes as "an engaging journey". For us creative directors, it's imperative that we maintain a thorough command of the spoken word in such a way that elicits any number of desired responses from clients, co-workers, and beyond. This book spells out the how-tos behind these key communicative skills.

Slide:ology : It just so happens that another fantastic exploration on the art (and science) of powerful presentations comes from the same author that brought us Resonate. Here, Duarte takes a closer look at the tactics behind "effective visual expression". From the sketching of diagrams to the creation of each slide, she takes readers through a step-by-step breakdown of the presentation-making skills central to a CD's work.

Now while I build most of my decks in Keynote these days, you're by no means restricted to that or it's commonly used counter platform, PowerPoint. With tools like PREZI, Sliderocket, or even Google Presentation, you now have ample software options at your disposal.

Your own toolbox

Now that you know the contents of a successful creative director's toolbox, it's on you to fill yours. You can start by making it a point to read every day. The best creative directors are students of their craft

I want to know, what's in your creative toolbox? Any ideas, software, or books you can't live without? Share your favorite resources with me at @petesena

Words : Pete Sena

Pete Sena is the founder of Digital Surgeons , a digital marketing agency in New Haven, CT. A hybrid designer/developer who lives to create unique and powerful experiences for brands, if Pete ever takes a break he's probably reading, teaching himself something, attacking Crossfit or snowboarding.

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13 Tips on How To Nail a Presentation To the Board of Directors

Published: January 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-racking it was to present in a room of peers and authority figures.

I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. They often zeroed in on me as I became their focus point and silent motivator. The fixation felt awkward at times, but that felt like one of my small contributions to society. That, and an endless supply of cat videos.

Back then, the stakes were relatively low. But when you’re tasked with putting together a presentation to a board of directors, the pressure’s on.

But with a few tricks in your arsenal, you won’t need a sympathetic audience member to gauge how well you’re doing.

Let’s walk through some tips to prepare for your presentation and review some things to avoid.

How To Make a Presentation To the Board

• Know your audience.
• Plan ahead.
• Structure your presentation.
• Keep it concise.
• Set up early.
• Incorporate visuals into your presentation.
• Focus on results.
• Send materials beforehand.
• Build confidence with your power outfit.
• Rehearse your script.
• Don't fall into the PowerPoint Trap.
• Read the room.
• Include time for questions.

1. Know your audience.

Knowing your listeners is as important as the content of your presentation. When you understand their priorities, you can put together a presentation that speaks directly to them.

If you don't know the board well, do some research and get answers to these questions:

What does the board care about?

This will help you see from what lens they look at things. For instance, a board keen on community impact may not be drawn to a presentation focused on return on investment (ROI).

There are a few ways to find this out. You can start by looking into each board member’s professional background. If most members have a finance background, for instance, you’ll want to make sure you cover any financials as it relates to your presentation. This could be cost, expected ROI, or operating margins.

You can also get some insight into what the board cares about by looking back at your interactions with its members. Think about the conversations you’ve had: What comes up most often? Is it company culture, profit, philanthropy, innovation, or something else?

What are their main concerns?

A board of directors is responsible for making decisions that will ensure the growth and sustainability of a company. So naturally, they will be looking out for anything that may impede that process.

Common concerns a board may have are:

• Costs: How much time and money will it require?
• Timeline: How long will this project take and is that timeline feasible?
• Risks: How risky is your proposal and what is the risk-to-return ratio?

You may find that each board member has a different focus, which means your presentation should be well-rounded to tackle these issues.

Once you know this answer, you can subtly handle each concern throughout your presentation. Getting those answers will help you create a presentation that not only interests your audience but also aligns with their goals. This, in turn, will bring you much closer to accomplishing the plans laid out in your presentation.

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2. Plan ahead.

The next step in delivering a great presentation is making a plan. This means figuring out the focus of your presentation, what you’ll cover, and what you’ll leave out.

A presentation should follow the structure of any good movie, with a beginning, middle, and an end. Here’s an example outline for a presentation where the head of the marketing team is proposing course offerings as a new lead generation channel.

The middle is the meat and potatoes of your presentation. You'll likely spend time providing data, contextualizing it, and explaining your approach.

Your ending should bring together your key points and leave your audience with actionable steps. Because what good is providing the information if you have no plan for what to do moving forward?

3. Structure your presentation based on the board’s process.

Not every board of directors operates in the same way. Sure, there are standard guidelines for every meeting. However, the approach may vary for presentations.

Some may operate more like a town hall, pausing periodically to discuss the points as they come up. In this case, leave room after each section of your presentation to discuss what was covered.

Others may follow the more standard approach: presentation followed by a discussion. Studies show that humans remember best the beginning and end of what they read, hear, and see. What’s in the middle tends to get lost. With that in mind, consider sharing your most pertinent information toward the beginning and end of your presentation.

4. Keep it concise.

One thing board members aren’t known for is open availability. That said, you want to make the most of your time with them. How do you do that? Stick to the scope of the presentation.

While it’s great to incorporate storytelling, avoid getting sidetracked and wasting time. Be clear and keep it simple.

If you’re showing data, only share one highlight per data graph. There are several reasons for this:

• Data itself doesn’t tell a story. You, as the presenter, do. As such, you have to explain what it means and why it matters. Let’s say lead generation at your company has plateaued in the past year across all channels. That’s all the data says. But during your research, you realize it’s due to a shift in how your audience is consuming information. Your role is to present the data and explain the "why" behind the plateau along with a solution.
• You want to prevent information overload. Share the piece of data that best supports your points and has the most impact. For instance, if a new lead generation channel is the focus of your presentation, diving into the specifics of another channel may not be worth your time. Tools like Diligent Boards can help ensure directors receive a complete yet concise view of information directly pertinent to them, so you’re not overwhelming them with unnecessary details.

If you leave it to your audience to make sense of the data, they might reach a conclusion that doesn’t align with your message.

5. Set up early.

There’s nothing more awkward than silence during a technical difficulty.

Everyone’s looking at you while you’re figuring out why technology has forsaken you. The more time the issue takes to resolve, the more panicked you get. We’ve all been there.

To avoid this, set up early and do a run-through before your scheduled presentation time. It’ll give you time to get familiar with the space and any technology you’ll need to run during your presentation.

6. Incorporate visuals into your presentation.

When choosing between words and media, pick the latter.

Visuals help us make sense of information at a much quicker pace than words do. We’re also better at remembering what we see versus what we hear by 55% – it’s called pictorial superiority .

It’s also beneficial to keep your visuals simple. If you have too much going on, your audience will be confused. But if it’s too bare, it will take too many visuals to paint the picture. So, pull your most significant data and use data visualization tools to design intuitive graphics.

7. Focus on results.

A board of directors typically focuses on big-picture decisions that will have a long-term impact on the company.

In this vein, every piece of your presentation should get you closer to answering these questions:

• " Why does this matter? "
• " What is the long-term impact? "
• " How does this bring the company closer to its goals? "
• " Any potential roadblocks? How will you address them? "

Incorporating these answers into your presentation will set you up for a smoother Q&A session.

8. Send materials beforehand.

Depending on what you’ll be covering in your presentation, it may be helpful to send the board materials to review in advance. This should only be supplemental information that would be too time-consuming or distracting to cover in a presentation, like reports and demos. This way, the focus during the presentation will be on the "why" and not the "how."

The one material you don’t want to send is your presentation, as you want to be the one to contextualize it. Otherwise, the board might form an opinion based on limited information.

A week before the meeting is a good rule of thumb, leaving room for you to respond to initial comments or feedback.

Think of this process as an advantage. You get insight into what the board members may bring up during the meeting and more context to prep. Secondly, it ensures everyone is on the same page ahead of the meeting. That way, you can dive straight into key points during your presentation without covering minute details.

9. Build confidence with your power outfit.

Building confidence is one of the less concrete tips on the list to implement. But the good news is, there are research-backed techniques you can use to achieve it. One of them is right within your reach: clothing.

Many of us can relate to the feeling of trying on clothes in a fitting room and feeling like a million bucks. It tends to put us in a better mood and shift our perspective.

Well, turns out there’s a reason for this. In 2012, two researchers coined the term " enclothed cognition " to refer to the impact clothes can have on the psyche. They found that the clothes we wear can shift our perspective.

In that spirit, put on your best blazer or suit the day of your presentation. That outfit may be just the boost you need.

10. Rehearse your script.

During a presentation with a board of directors, you want to avoid the Michael Scott approach at all costs.

Instead, go the exact opposite route: practice. Practice is the cure to presentation jitters and the formula for seamless delivery. The more familiar you become with your content, the better the presentation will be.

If it’s been a while since your last presentation, start by practicing in the mirror. You’ll immediately notice any mannerisms that may be distracting to your audience. Recording yourself also works great.

Then, practice in front of an audience. And, unfortunately, your dog won’t cut it for this one. Practice with family or friends who can give you feedback on how to improve.

And remember: You’re the only one who knows your speech and presentation. So, if you mess up or forget to mention something, you’re likely the only one who noticed.

11. Don’t fall into the PowerPoint trap.

You’ll likely use a tool like PowerPoint to guide you during your presentation. Yet, it’s important that you don’t overly depend on it.

For instance, packing your slides with heavy text or bullet points is a surefire way to lose your audience. In fact, 40% of respondents in a 2018 study by Prezi said it caused disengagement and made it harder to retain information.

So, stick to one key point on each slide. It’s easier for your audience to remember and prevents information overload.

12. Read the room.

Even if you follow every tip listed above, you might hit a point in your presentation where there’s a disconnect between you and your audience. You might notice confused looks or a shift in body language. If that happens, that’s your cue to pivot.

If your audience seems confused, dive in a little bit deeper on your point. If you sense disagreement, tackle those concerns head-on.

Let’s say you’re proposing a new initiative for the company, and you sense some pushback on the timeline.

You can address it by saying something along the lines of, " You may have some concern regarding the timeline and whether it’s feasible given our current projects. While the timeline may seem tight, we have factored in X, Y, and Z, and, given our past initiatives, we believe this timeline will account for A, B, and C ."

A response like this can mitigate the situation while still keeping you on track.

13. Include time for questions.

As a foodie, dinner for me isn’t complete without a good piece of chocolate. Whether it’s a KitKat or a chocolate cake, having chocolate after dinner feels like the perfect ending. Q&A sessions are kind of like that. It’s the audience’s chance to ask questions and discuss the presentation.

Be ready for questions regarding the data and solutions you presented. The length of the Q&A session will vary depending on the length of your presentation, the size of the board, and other factors.

Additionally, it’s your opportunity to address any looming concerns and re-emphasize your key points. Not sure what to do if you don’t have an answer to something? Here are a few responses:

• "That’s a great question. I don’t have an answer for you at the moment, but I will follow up over email by end of day."
• "I don’t have much experience in that X [topic/department/]. However, I will reach out to X and get back to you within a week."
• "We haven’t explored that yet, but what I can tell you is …"
• "That’s a great point we hadn’t considered before. My team and I will reconvene and strategize on the best way to approach this."

When the stakes are so high, a presentation to the board can seem daunting. By incorporating these tips into your strategy, you can remove the stress and focus instead on your delivery.

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By trade, I am a film director. I won all sorts of advertising awards like Lions, Epica's and Effies, before specialising in food advertising. I've shot 500+ commercials in 30+ countries and still going strong. In 2012 I founded Chuck Studios, the first global food-specialist creative production...

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Principle, Creative Director at Gleikh Design & Consulting , London, New York, Moscow

I am a creative professional with over 20 years of experience in traditional and interactive world of design, branding, marketing and advertising. In my career I have tried myself as a visual artist in various industries including: music & entertainment, web applications & desktop software...

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Creative Director , Rest of Europe

creative but disciplined Humantarian but commercially oriented Talented but not a drug user Experienced but grew out of a russian market

• Creative Director , Events Producer

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Ukraine war latest: Russia claims to have control of town just 15km from key city

Russia claims to have captured Novohrodivka - a town just 15km from the key city of Pokrovsk. Have questions about the war? Submit them for our correspondents and military analysts to answer by using the comments form at the top of this page.

Sunday 8 September 2024 12:41, UK

• Ask our experts a question about the war by using the comments form at the top of this page
• Russia claims capture of another key town on route to Pokrovsk 
• Children injured and deaths reported as both sides trade air attacks
• Kursk invasion not distracting Russia from Pokrovsk ambitions
• Ukraine developing cheaper tech to combat Russian drones
• Explained: What Iran is getting out of its 'strategic partnership' with Russia
• Analysis: Russia's imminent delivery of ballistic missiles is very worrying
• Your questions answered : Could Zelenskyy's 'buffer zone' aim lead to war's end?
• Live reporting by Ollie Cooper

Ask a question or make a comment

You can submit any questions you may have about the Ukraine war for our correspondents and military analysts to answer.

Defence and m ilitary  analysts Michael Clarke and Sean Bell are on hand to answer anything you need to know about the situation on the ground or the wider battlefield strategies at play, while Moscow correspondent Ivor Bennet  offers the view from Russia and can discuss the ever-shifting politics surrounding the war. 

To ask your question, simply fill in the form at the top of this page. 

A Russian drone violated Romanian airspace during overnight attacks on Ukraine, according to officials. 

The incident occurred as Russia carried out attacks on "civilian targets and port infrastructure" across the Danube River in Ukraine, Romania's ministry of national defence said.

Romania deployed F-16 jets in response and NATO allies have been informed, it added. 

Romanian emergency authorities also issued text alerts to residents of two eastern regions.

Since Russia invaded Ukraine in February 2022, Romania has confirmed drone fragments on its territory on several occasions, most recently in July this year.

To great surprise among allies and enemies alike, Ukraine has managed to successfully launch - and maintain - a land grab of Russian territory.

For more than month, Kyiv's troops have occupied a significant portion of the Kursk region - up to 1,300sqkm if Ukrainian estimates are to be believed. 

While holding the land opens up the prospect of a territory swap later down the line, one of the shorter-term aims was to force Russia to redirect its considerable forces inside Ukraine a little closer to home. 

But are Russian troops actually being pulled out of Ukraine and away from their previous objectives? 

Ukraine's GUR military intelligence chief Lieutenant General Kyrylo Budanov said yesterday that the invasion had signalled theatre-wide impacts on Russian offensive operations.

He claimed Ukraine had successfully disrupted Russian plans for the rest of August, but admitted that Russian military command is still committing most available manpower to achieve their objectives in Russia's "main direction". 

He was almost certainly referring to Pokrovsk.

The city has been under aerial bombardment and is slowly being advanced upon by Moscow's troops, with the nearby town of Novohrodivka and village of Kalynove claimed by the ministry of defence in the last two days alone. 

It's home to a major logistics hub used by Ukrainian forces, which services the eastern region of Donbas.

Analysts, including experts at the US-based Institute for the Study of War (ISW), have noted Russia intensifying operations around the city come in spite of the Kursk invasion.

Interestingly, "ISW has not observed intensified Russian offensive operations in other frontline areas in Ukraine" - suggesting that the Kursk operation has had at least some impact in forcing Moscow to redirect its forces.

However, Moscow's military command has "almost certainly decided to prioritise Russian advances near Pokrovsk" and is "committing available manpower and materiel to the area at the expense of Russian offensive operations in other directions".

Can Russia capture Pokrovsk and defend Kursk at the same time?

Russian military bloggers don't seem to think so. 

Voenkor Kotenok claimed manpower constraints meant it was unlikely that Russia could claim Pokrovsk and kick Ukraine's forces out of their defensive positions and back across the border. 

He also claimed Russian forces are continuing offensive operations around Pokrovsk despite being "exhausted" and "exsanguinated".

ISW suggested that Russian forces will likely eventually take the city, but there is a possibility that troops will completely tire before then. 

Watch: Russian forces fight in Kursk region

Will winter impact fighting? 

Winter is not far away now and conditions along the front will be massively impacted. 

Lie Gen Budanov said yesterday it would complicate Russian operations, but did not think that it would stop them completely, comments echoed by the ISW.  

"The fall mud season has historically hampered Russian and Ukrainian ground manoeuvre, but periods of prolonged freezing temperatures that typically begin in late December freeze the ground and allow armoured vehicles to move more easily than in autumn and spring months," ISW said.

"Fall and winter weather conditions will likely complicate Russian and Ukrainian battlefield activity, but are very unlikely to completely stall activity along the frontline."

Russia is waging a "reckless campaign of sabotage" across Europe, the heads of MI6 and the CIA warned.

Sir Richard Moore and Bill Burns also said the UK and the US faced an "unprecedented array of threats". 

Watch our security and defence editor Deborah Haynes ' report on their comments here...

With the US election looming, we ask experts what they think a second Trump presidency would look like for Europe and the war in Ukraine.

Former British ambassador to the US, Lord Darroch, was asked by Sky's Trevor Phillips  about previous comments, in which he described the previous Trump administration as "inept and insecure".

Lord Darroch replied, saying he worries "more about a Trump second term than his first term". 

The former US president will be "better prepared" and have a "greater understanding of how to get his  agenda through", he added. 

Donald Trump's ideas on Ukraine, comments on NATO and threat of imposing tariffs on the rest of the world are "all very dangerous stuff", Lord Darroch said. 

However, he noted Mr Trump "isn't a great policy person" so it is also "a bit of an unknown quantity".

Volodymyr Zelenskyy's government reshuffle continues - appointing a new adviser. 

Oleksandr Kamyshin, formerly minister for strategic industries, will now serve as an external adviser for strategic issues, a decree published on the presidential website said.

Mr Kamyshin resigned his former ministerial position last week as part of a Ukrainian government shake-up, which takes place at a critical juncture in the war with Russia.

Russia invaded Ukraine more than 30 months ago. In that time, both Russia and Ukraine have made considerable advances - only to lose territory again in vicious fighting.

Today, Kapesa asks:

Who is winning between Russia and Ukraine?

Military analyst  Sean Bell  says...

When Russia initiated its brutal invasion of Ukraine, President Vladimir Putin appeared to expect Ukraine to capitulate within days.

However, stoical Ukrainian resistance combined with growing Western military support forced Russia to modify its war aims. 

Over 900 days into the war, it is very difficult to use terms like "winning" given the price that both sides are paying in this grinding war of attrition.  

However, we can provide an objective assessment of progress to date.

Although we can only speculate about Mr Putin's specific objectives for the war, he has consistently suggested that the aim of his "special military operation" is securing Crimea, the Donbas, and the Land Bridge linking the two areas.  

Russian forces have secured the majority of this territory over the course of the war, and have advanced further into Ukraine territory this month than in any month since October 2022.

While Ukraine has conducted an audacious incursion into Russian territory - the first time Russia has suffered occupation since 1941 - and has also increased the intensity of drone and missile attacks deep into Russia, such attacks look unlikely to divert Russian forces from their main effort in the Donbas region.

For now, Russian forces are making grinding progress towards securing the remaining areas of the Donbas not yet occupied, and it looks likely that this will remain Russia's priority for the remaining weeks before winter arrives and fighting becomes more difficult.  

If Russia achieves Putin's military objectives this year, their military capability will need to be regenerated before they are able to conduct further large scale military operations.

Therefore, we should expect Mr Putin might then declare he has achieved his military ambitions - for now - and be prepared to negotiate an end to the war.

However, whether President Volodymyr Zelenskyy might be prepared to accept Russia's terms in those circumstances, only he can know.

Have questions about the war? Submit them for our correspondents and military analysts to answer by using the comments form at the top of this page. 

Russian forces have taken control of the town of Novohrodivka in Donetsk region, state media reports, citing the defence ministry.

This comes amid increasing military pressure in the area - with Russian forces setting their sights on Pokrovsk, which lies some 15km northwest of Novohrodivka as the crow flies. 

The city of Pokrovsk, which has been under aerial bombardment and is slowly being advanced upon from several sides by Moscow's troops, is home to a major logistics hub used by Ukrainian forces, which services the eastern region of Donbas. 

Russian forces have for months sought to capture the town, but their advance appears to have picked up speed in recent weeks. 

"Pokrovsk is a very important hub, a centre of defence. If we lose Pokrovsk, the entire front line will crumble," military expert Mykhaylo Zhyrokhov told the BBC last month.

Russian forces also claimed to have captured the nearby village of Kalynove yesterday. 

Ukraine has not commented on Russian claims. 

Ukraine is successfully adapting and developing cheaper anti-drone capabilities, according to analysts and a leading thinktank. 

Drones have become a key feature of the war, with thousands traded across the Russian-Ukraine border in recent months, but Kyiv has been forced to adapt to combat them, due to equipment shortages and the high cost of air defence. 

Ukraine uses a variety of air defence systems, including US-supplied Patriots. 

They're very effective, but each Patriot battery costs around $1bn, and each missile costs almost $4m.

The cost of firing a missile from a Soviet-era S-300 costs $140,000, while using American NASAMS would be $500,000.  

That's hugely expensive, especially when considering it could be used to shoot down a Shahed drone worth $16,000.

Russia sent more than 60 drones to attack Ukraine on Friday night alone. 

How is Ukraine adapting?

Ukrainian military analyst Petro Chernyk said yesterday that Kyiv's electronic warfare (EW) systems are now successfully disrupting Iranian-made Shahed drones sent by Russia - causing them to change course and crash after running out of fuel.

The Ukrainian air force has also acknowledged the use of EW in its air defence in recent weeks.

Meanwhile, the Ukrainian drone production company Besomar said yesterday that it had developed an "interceptor drone" that could shoot down Russian drones - and that it was already being used on the battlefield. 

Additionally, the US-based Institute for the Study of War (ISW) has noted reports of Ukrainian forces using first-person view drones to down Russian helicopters and drones.

Watch: Drone 'burns Russian positions'

"These Ukrainian countermeasures are part of wider efforts aimed at offsetting the pressure that repeated, large-scale Russian strike series exert on Ukraine's limited air defence umbrella in the face of delayed and inconsistent deliveries of Western security assistance," ISW assessed. 

This in turn means that Ukraine can save those expensive air defence missiles to defend not just the frontline areas, but also critical infrastructure and major population centres. 

The ISW also said that Russia and Ukraine are in "a technological offence-defence race", noting that "Ukraine's ability to field technological innovations at scale ahead of Russian adaptations is crucial for Ukraine's ability to offset Russia's current materiel advantages".

Pro-Ukraine supporters took to the streets of the Czech capital of Prague yesterday calling for the protection of the skies over the Russian-invaded country.

The event also commemorated the victims of Tuesday's Russian strike in the Ukrainian city of Poltava, which killed more than 50 people. 

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