cover letter for media job sample

Write a Winning Cover Letter for the Media Job You Want

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Starting a conversation with the person who may be your next boss begins with writing an effective media cover letter. Even experienced media professionals make critical errors, usually, by being in a rush to get their resume posted and thinking their video, audio or print clips are all that matter.

• Difficulty: Easy
• Time Required: 45 Minutes

Here's How

• Start with the basics of applying for a media job. Call the station or publication to make sure the editor or news director still works there. Also, verify spellings and the company's address.
• Double check your letter for typos and grammatical mistakes. A hiring manager may interpret any errors though you're a sloppy employee or not detail-oriented. Remember, you're in an industry where the details count. To an editor or news director, typos in a cover letter mean typos in their print or on-air products.
• Grab attention with your first sentence or two. "I am interested in the reporter opening I saw posted on your station's website" is how most candidates will start their cover letter. Think of something different. Saying how much you "really want/need this job" is also a turnoff. If you didn't want the job, you wouldn't be applying. Put whatever is the most compelling reason you should be hired at the top of your letter. The editor or news director won't make it to the end if the beginning is boring.
• Look at the content. Make sure you sell yourself with each paragraph. Decide which information is relevant to the company and eliminate the rest. For example, if you have 20 years in the business, there's no need to include awards you received in college. Add to the information the news director sees from your actual media resume . Avoid simply repeating it.
• The most effective cover letters are also brief. To make sure yours is read, keep it less than one page and make good use of white space. Break up your letter into short paragraphs and don't be afraid to use bullet points or other visual aids to draw the eye to the most important points you want to make. The truth is, an editor or news director will likely only skim your letter. Skim it yourself to see what you pick up in less than 30 seconds. Rearrange sentences or paragraphs to improve your visual impact.

Tips for Writing Your Cover Letter

• Customize each cover letter to the job description. The more you draw out the details from the ad, the more you look like the right candidate to fill the position.
• Do your homework. Study the publication or station and use that information in your cover letter. For example, a TV station's big community outreach project could be a canned food drive at Christmas. Mention this in your cover letter to demonstrate that you know something about that particular media outlet. That alone won't get you the job but it sets you apart from all of the other candidates sending generic cover letters.
• If you and your potential boss have a mutual acquaintance, mention that person as long as you're sure they would give you a good reference. The media business is a small world so use the people you've come in contact with over the years to help position yourself as a less risky job candidate than someone who's completely unknown to the editor or news director.
• Include the best time to contact you. Media professionals work crazy hours. You may currently work on the night shift and aren't at your best to take a phone call from your next boss at 8 a.m.
• Have a friend read your cover letter. A fresh set of eyes can catch errors you may have missed or clunky wording that distracts from your cover letter's power.

Review an Example

You can view a sample of a media job cover letter below, or download the template below.

Cover Letter Sample for a Media Job

Reva Reporter 1234 Beverly Avenue Nashville, TN 37027 000-123-4567 reva.reporter@email.com

March 25, 2019

James Lewis News Director WXYZ 1234 Magnolia Avenue Nashville, TN 37027

Dear Mr. Lewis,

It was with both sadness and excitement that I learned from Sarah Connors that she will be retiring from her position at WXYZ. Sarah’s penetrating newscasts have long been as ubiquitous a part of my morning as coffee and my Nolensville Road work commute to WABC, where I am an award-winning news writer. Her voice and presence will be missed. However, I’m afraid I also couldn’t help cheering with excitement, since her departure means that you will now be looking for her replacement – and I am eager to step into her shoes.

During my five years at WABC, I’ve had the great opportunity to hone my “nose for news” and my copywriting skills – talents that will serve me well as I transition into my ultimate career goal of becoming a broadcast news anchor / reporter. Qualifications that I bring to the table include:

• Repeated success being the first to learn about and break emerging news stories, including WABC’s coverage of the Harmony Music Studio arson and Mayor Barry’s resignation (the latter of which earned our news team an Emmy Award for “Best Newscast”).
• Effectiveness coordinating high-profile community outreach projects, similar to your own Christmas canned food drive, such as our clothing drive for the homeless and our “News in the Schools” program.
• Broadcast experience gained during substitute assignments for WABC’s regular anchors and as a student field reporter for the University of Tennessee’s WUTK-FM (“The Rock”).
• A Bachelor of Science in Communication from the University of Tennessee’s School of Journalism and Electronic Media (emphasis: broadcast journalism).

Thank you for your time and consideration in reviewing this application; I would be grateful for the opportunity to meet with you for a personal interview, and will be calling the station in a few weeks to check up on the status of my candidacy.

Reva Reporter

5 Digital Media Cover Letter Examples

Digital Media professionals excel at creating engaging content that captures audience attention, seamlessly blending visuals, text, and sound to tell a compelling story. Similarly, your cover letter is your chance to create a captivating narrative that showcases your skills, experiences, and passion for the digital world. In this guide, we'll delve into the best cover letter examples for Digital Media professionals, helping you to craft a narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Digital Media cover letter is with a strong, attention-grabbing introduction. Begin by clearly stating the position you're applying for, followed by a brief overview of your relevant skills and experiences. You could also mention a recent accomplishment or a notable project you've worked on that aligns with the job requirements. It's important to show enthusiasm for the role and the company, demonstrating you've done your research. This will help you stand out and show that you're not only qualified, but also passionate about the role.

Digital Medias should end a cover letter by summarizing their interest in the role and their qualifications. They should also include a call to action, such as expressing a desire to discuss their qualifications further in an interview. It's important to maintain a professional tone, but also to show enthusiasm for the role and the company. For instance, "I am excited about the opportunity to bring my unique blend of skills to your dynamic team and am confident that I can contribute significantly to your digital media projects. I look forward to the possibility of discussing my application with you further." Lastly, they should sign off politely, using phrases like "Sincerely" or "Best regards," followed by their full name.

A Digital Media cover letter should ideally be about one page long. This length is sufficient to succinctly present your skills, experiences, and passion for the role without overwhelming the reader. In terms of word count, aim for around 300-500 words. In the digital media industry, being able to convey information in a concise and engaging manner is a highly valued skill. Therefore, keeping your cover letter brief and to the point not only respects the hiring manager's time but also demonstrates your ability to communicate effectively. Remember, the cover letter is your chance to make a strong first impression and to provide context for your resume. It should highlight your most relevant achievements and explain why you're interested in the specific role and company. Avoid repeating your resume verbatim. Instead, use this opportunity to tell a story about your career journey, elaborate on a significant achievement, or explain how you could contribute to the company's goals. Lastly, ensure your cover letter is free of errors and is formatted professionally. This shows attention to detail and respect for the reader, which are both important in the digital media industry.

Writing a cover letter with no direct experience in Digital Media can seem challenging, but it's important to remember that many skills are transferable and relevant to the field. Here's how you can approach it: 1. **Research**: Understand the role and the company you're applying to. What skills and qualities are they looking for? What is their company culture like? This will help you tailor your cover letter to their specific needs and values. 2. **Introduction**: Start your cover letter by introducing yourself and stating the position you're applying for. Express your enthusiasm for the role and the company. 3. **Highlight Relevant Skills**: Even if you don't have direct experience, you likely have skills that are relevant to the role. For example, if you've done any work that requires creativity, analytical thinking, communication, project management, or knowledge of social media platforms, be sure to highlight these. Provide examples of how you've used these skills in the past. 4. **Showcase Your Knowledge**: Show that you understand the industry by discussing current trends or mentioning influential digital media campaigns that you admire. This shows that you're passionate and proactive about the field. 5. **Express Willingness to Learn**: If there are skills you don't yet have, express your eagerness to learn and grow in the role. Employers value candidates who are adaptable and willing to learn. 6. **Conclude Strongly**: End your cover letter by reiterating your interest in the role and the company, and express your eagerness to contribute to their team. Thank them for considering your application. 7. **Proofread**: Finally, make sure to proofread your cover letter for any spelling or grammar mistakes. A well-written, error-free cover letter shows that you are detail-oriented and take your applications seriously. Remember, everyone starts somewhere. What you lack in direct experience, you can make up for with enthusiasm, relevant skills, and a willingness to learn. Good luck!

Related Cover Letters for Digital Medias

Digital marketing manager cover letter.

Content Manager Cover Letter

Social Media Manager Cover Letter

SEO Manager Cover Letter

Graphic Designer Cover Letter

Video Editor Cover Letter

Digital Media Cover Letter

Digital Media Specialist Cover Letter

Digital media manager cover letter, digital media planner cover letter, digital media producer cover letter, related resumes for digital medias, digital media resume example.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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from training.npr.org: https://training.npr.org/2021/03/05/how-to-write-a-cover-letter-for-a-public-media-job-or-internship/

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My letterhead doesn’t have to be fancy, it just has to exist!

Dear Specific Person Whose Name I Obtained, Showing I Have Reporting Skills,*

I am starting this cover letter with literally ANYTHING other than “I am applying for [job].” Also I’m not telling you how I found the job listing, unless someone influential told me to apply. Yes, I am defying the advice of my career center, professor and/or friend who is applying to law/automotive/sales jobs. And my name’s in the letterhead so I don’t need to mention it again.

Instead, I will use my first 100 words or less to tell you something interesting — yet relevant to the job — that will make you want to talk to me. Because that’s what this is all about: Scoring an interview so I can dazzle you! Maybe that thing will not be how I reported on a Sad Person and learned a Valuable Lesson About Journalism, though, because everyone is doing that and also this isn’t a college admissions essay.

Now, instead of listing ALL my awesome experiences and achievements, since they are already on my resume, I will look at the job requirements and curate accordingly. I will make clear how my experiences/achievements prepare me for this particular job , which I researched extensively to see what, exactly, it is! Because I’m definitely not applying for all 20 openings at your organization. Or maybe I am (Wait, you can see that in your recruitment software?!), but THIS is the job I REALLY want. And it’s not because I’m PERFECT for the position (pobody’s nerfect! haha) or a great fit (because what am I, jeans?).

Next I’ll tell you what I can do for your organization besides work hard and utilize my strong track record in communication skills and high proficiency with Microsoft Word! I will skip the part about how this will advance my goals, which are to grow in my career, master new skills and have health insurance. Rather, I’ll tell you how I will advance your goals.

I will not make this paragraph about how I love [station/show/podcast] because I grew up listening to it in the backseat of my parents’ car, nor will I remind you that your organization is an esteemed news outlet with high standards that serves the public. I will give examples of work you do that I liked (and why), preferably at least two. Oh yeah, and I def won’t tell you how much I love a podcast your competitor produces. (That would be silly, I say as I delete a reference to The Daily .) Nor will I confuse Idaho Matters and Talk of Iowa . Thank goodness I always ask someone to proofread my letters and they caught that embarrassing mistake!

After reviewing your job description, it’s clear that you’re looking for a candidate that is extremely familiar with the responsibilities associated with this role, and can perform them confidently. Given these requirements, I am certain that I have the necessary skills to successfully do the job adeptly and perform above expectations. What? I’d never cut and paste a paragraph I found in a random template ! You must have me confused with 40% of your applicant pool.

Finally, I will not use words more suited for accepting a marriage proposal to express my excitement about this job! Yes I would love it, be honored to have it and be passionate about every aspect of it! But I will use normal words. And, because I am not a free online career personality test, my ability to craft phrases like “successfully utilize my core competencies and soft skills in the workspace” will remain implied. In conclusion, I bet you’re aware I’m available for an interview at your convenience. Thank you for your consideration.

P.S. I saved this as a PDF so it will open in your browser, instead of a .docx file that will download and pollute your already-overflowing desktop. You’re welcome! Did you know I’m proficient in Microsoft Word?

How to make all-purpose letterhead

• Choose a sans-serif font with a heavy bold face. Proxima Nova is safe enough .
• Type your name. Make it between 25 and 30 points.
• Now choose a thinner version of your font.
• Type your email address, phone number and website URL. Separate them with this character: |
• Optionally, include your street address (but why?) and non-embarrassing social accounts.
• Make this stuff between 10 and 12 points.
• Feeling dangerous? Add a horizontal line!

How to add your signature

There are several phone apps that will “scan” a document:

Notes instructions (iOS) Dropbox instructions (iOS, Android) Any free scanning app in either app store

You don’t need photo editing software to crop your “scan.” Do this:

• Get the PDF or image created by the app onto your computer.
• Open the file in anything that opens files.
• Take a screenshot of just your signature. On a Mac, use Command-Shift-4 to do this. On a PC, use the Snipping Tool .
• Drag the screenshot into your document.

*Or team name  (updated 1/18/2022).

Holly J. Morris is the NPR Training team's Digital Journalism Trainer. 

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• Career Advice
• Cover Letters

Social Media Manager Cover Letter

Social media managers are responsible for planning and creating content for social media platforms. A cover letter for this position should include information about your experience and training in social media, as well as why the company you are applying to appeals to you.

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Social Media Manager Cover Letter Template:

Download our free social media manager cover letter template in MS Word format.

Dear [hiring manager’s title and last name, or their first name],

I found your advertisement for the Social Media Manager vacancy and am very interested in the position. My experience in [relevant field like Media or Journalism] and ability to [#1 skill] and [#2 skill] make me the perfect candidate for the job. I know my skillset and industry knowledge will be invaluable to [name of the company/organization].

I am most impressed by [notable milestones or characteristics you appreciate about the company/institution] and have some great ideas of my own to contribute. When I worked on [mention a successful project/initiative you were involved in], we managed to [describe the result(s) of the project]. I believe your [project or company initiative you are especially interested in] will make waves in the industry and I’d feel privileged to be a part of such an innovative team.

In my role as [position], I achieved [describe accomplishment(s) and strengthen it with a statistic, if possible], which improved [mention the effect this accomplishment had on the organization or company in question]. Most recently I attended [**relevant workshops/courses/training you’ve completed] that helped me sharpen my [key skills or valuable attributes].**

I have attached my resume and [mention any other documents that were requested, if applicable]. If you like my ideas, I have many more I’d like to discuss with you.

[Full name]

How to Write a Social Media Manager Cover Letter:

Our complete guide with informative steps on how to write a professional social media manager cover letter.

Start with your social media manager cover letter.

Address the hiring manager by name..

This shows initiative and a genuine interest in the role. As a social media manager, it also shows your research abilities.

Describe your relevant skills and experience.

Pay close attention to the job description and mention skills that tie into what the company is looking for, like time management, writing, and planning skills.

Talk about projects that the company is involved in.

Showing interest in specific projects that the company is working on shows a genuine interest in working for them. Try to find out if the company represents a brand you support or have been following. Try to present specific ideas for how you could contribute to their campaigns.

Describe your own accomplishments.

Talk about projects you have worked on and supply statistics to support your results. For example, mention that you have increased a client's following by 25% in three months, or that you have grown their following to 1 million followers.

Mention workshops or courses you have completed.

Describe courses that you may have taken to become proficient with Photoshop or a workshop on social media engagement.

Attach a portfolio of your work.

In addition to your resume or CV, it would be wise to attach your portfolio to demonstrate your skills and experience.

How to Write a Cover Letter

What should an entry level social media cover letter look like?

• Address the hiring manager by name .
• Mention your experience and skills that qualify you for the role .
• Talk about what impresses you about the company .
• Describe your previous or current roles and what you achieved in these positions .
• Talk about relevant training you have recently completed and how this has prepared you for the available role .
• End off the letter by mentioning any supplementary documents you have attached .

What should a social media specialist cover letter include?

A social media specialist cover letter should include details about your experience, skills, and motivation for wanting to work for the company. Try to describe how you have added value in your former roles.

How do I write a cover letter for a social media manager role?

We have outlined how to write a social media cover letter by starting with naming the hiring manager by name, listing relevant skills and experience, and explaining why you want to work at the company.

Related Articles:

Social media manager job description, social media marketer resume, social media manager interview questions, social media policy, social recruiting tips.

Media and Broadcasting Cover Letter / Job Application Letter

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25 Social Media Manager Cover Letter Examples for 2024

• Social Media Manager Cover Letter
• Social Media Manager Cover Letters by Experience
• Social Media Manager Cover Letters by Role

Write Your Social Media Manager Cover Letter

As a social media manager, you play a crucial role in a company’s marketing efforts, essential for those aiming to elevate their presence in the digital domain. Your expertise in social networking is highly sought after, making this a versatile role across all industries.

Applying for any position, from entry-level to advanced, necessitates a tailored cover letter alongside your social media manager resume . Creating a cover letter may not be your preferred task, yet customizing it to match the social media manager job listing significantly boosts your application’s visibility.

To aid in this process, we provide 25 social media manager cover letter templates and a free cover letter builder to ensure your application shines, helping you to stand out in a competitive field.

Social Media Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Before constructing your cover letter, research to understand the company—essential details like these can help distinguish you from other candidates.
• A little research goes a long way—your cover letter takes your resume further by telling recruiters how you plan to apply the things you’ve previously learned.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Social Media Intern Cover Letter Example

• Just like Rafael’s social media intern cover letter, enlist the power of your educational background. Detail the handy skills that you’ll use to ensure you excel in the position you’re applying for.

Social Media Marketing Intern Cover Letter Example

• Go back to any jobs you’ve had before. Did you acquire skills that would be applicable in your current job? Customer service skills , problem analysis, and solutions are some of the things you should highlight in your social media marketing intern cover letter.

Social Media Assistant Cover Letter Example

• Despite having experience in theater performance, Yara’s social media assistant cover letter lines up a diverse skill set that would be irresistible to any hiring manager. Matching your competencies acquired elsewhere to the demands of the job would get you close to the door.

Social Media Associate Cover Letter Example

• Attaching some evidence about what you’ve said you can do goes a long way to prove your case. For instance, a transcript of record would make a strong argument about your abilities. it’s proof that, indeed, you can deliver to the expectations of the prospective employer.

Entry-Level Social Media Cover Letter Example

• Think about the template you chose for your piece. Does it give you enough room to fit everything in a single page without clutter? Such small details matter, and you better get them right.

Social Media Manager No Experience Cover Letter Example

• Organizational skills , creative thinking, problem-solving, and teamwork are part of the things you learn as a basketball camp counselor. Interestingly, the same attributes are applicable in social media management. Find the point of connection between your previous roles and the job you’re applying for, and use that to your advantage.

Social Media Lead Cover Letter Example

• Typos and grammar errors are a total turn-off to recruiters. Do what you can to ensure that your application won’t crumble the moment it’s opened for scrutiny.

Senior Social Media Manager Cover Letter Example

• You may not have held similar positions to the one you’re applying for. But you can find points of correlation in terms of prerequisite skills . Use such background to argue your case and you can be at least sure to get a call for an interview.

Social Media Officer Cover Letter Example

• For instance, the use of data insights to reduce packaging waste by 51% for a grocery store may seem far fetched for a social media job. But, it’s the ability to convert data into actionable insights that carries the day here.

Social Media Executive Cover Letter Example

• One way you can do this in your social media executive cover letter is by mentioning your current role and drawing parallels to the one you’re applying for. If you can grab the attention of recruiters from the get-go, then you can count on your application getting the attention it deserves.

Social Media Marketing Consultant Cover Letter Example

• But remember, the history alone will not get you hired. You must share your track record of performance and the impact you left behind. it’s the best way to show your potential and align yourself to the responsibilities of the open position.

Social Media Evaluator Cover Letter Example

• A transition from a salon receptionist and assistant to a social media evaluator may not be the most conventional career progression, but Hugo sets a perfect example. Borrow a leaf from this job-winning piece and you’re on your way to the next job.

Social Media Editor Cover Letter Example

• The essence here is choosing a format that allows you to paint an image of the professional you are. You want a piece that is well-balanced between text and white spaces. Besides the bullet points that take center stage, a side column for contact information and enclosures is a great addition.

Social Media Content Creator Cover Letter Example

• Your cover letter must give a taste of what you can offer. Let it be a masterpiece written to impressive recruiters and in the tone and diction that meets the expectations of targeted audiences.

Social Media Consultant Cover Letter Example

• Highlight all lessons and the impact you had from the project and tie them to how they relate to the job you’re applying for. And just like that, you have a fair stab at a job that can open up your career to a bright future.

Social Media Community Manager Cover Letter Example

• By throwing in your software integration engineer qualification as part of your strategy to get noticed. Who can beat that? Go ahead and detail how you can use that technical background to build vibrant online communities.

Social Media Investigator Cover Letter Example

• Your knack for digital forensics is something you cannot overlook in your social media investigator cover letter if you want to be different from the other applicants. Also, don’t forget to talk about how you’re self-taught on several- technical skills , which add value to what you’re offering.

Social Media Moderator Cover Letter Example

• A good example would be looking at how Carlos’ social media moderator cover letter flaunts a pharmacy technician certification, which adds authority to his application. Such an inclusion, backed by relevant competencies and accompanying achievements will make an impression on recruiters.

Social Media Creator Cover Letter Example

• It could be your graphic design skills that will complement your content writing and editing prowess; all of which are extremely helpful for a social media creator. In this case, competencies in tools such as Canva are must-haves in your lineup of desirable attributes.

Freelance Social Media Manager Cover Letter Example

• To get it right, match your first paragraph to the profile of the candidate advertised. Using keywords from the job description would be a tactical move that will give you the leverage you need.

Social Media Coordinator Cover Letter Example

• For instance, if content creation is a skill sought after, shed your successful endeavor in this area. Amara executes this strategy brilliantly in her masterpiece by speaking about how her content creation skills fostered a 27% increase in web traffic and spiralled social media followers by 36% at First Cash.

Social Media Specialist Cover Letter Example

• The catch here is to concretize your professional accomplishments and your potential value in quantifiable terms. That could range from amplified click-through rates to a significant rise in follower counts. Who knows, that paragraph about boosting organic traffic by 27% might have the potential employer envisioning you replicating such success in their company.

Social Media Marketing Manager Cover Letter Example

• Suppose you have specific experience that aligns with the niche of the company you’d like to work for soon. That’s an opportunity to establish a connection, differentiating yourself from other job applicants.
• Knowing a company’s stakeholders helps you identify the challenges you’ll face in your role. As you write your cover letter, showing your ability to predict and prepare for these challenges helps demonstrate you’ll be the right fit.

Social Media Strategist Cover Letter Example

• Employers don’t just look for candidates with the necessary skills and qualifications for the job; they also look for individuals who will fit in well with the company culture.
• Look for opportunities to show you’re invested in becoming a part of the company.
• Job ads typically outline basic requirements for a candidate to nab the role successfully. Still, you can go a step further by finding out whether you have any common ground with the company and leveraging that in your social media strategist cover letter.

Social Media Manager Resume

Your social media manager resume completes the whole picture.

or download as PDF

You spend your days optimizing your social media posts, engagements, and strategies. With a few quick tips from us, you’ll also be well on your way to optimizing your social media manager cover letter. 

Tip 1: Get insight into the company and role

Depending on the job, recruiters and hiring managers go through stacks of cover letters for a role. Many are generic. To set yourself apart, do your research to craft a compelling cover letter that shows you’ll be a good fit for the role. 

The social media manager job description outlines basic requirements you’ll need to fulfill while the company website will contain valuable information you can use to tailor your cover letter to the organization. A little elbow grease will help you write a relevant cover letter and better prepare you for common interview questions you could encounter. 

As a potential hire for the social media manager position, it’s worth demonstrating interest in the company: 

• Who is the target market? 
• How do you plan to connect with this audience? 
• Are you familiar with social media management software like Sprout Social, Hootsuite, or Zoho? 

Answering questions like these will help you leave a better impression, showing your understanding of the company’s needs.

Tip 2: Speak to one or two of your best results

Your resume lists the skills and qualifications you have, but your cover letter should elaborate on your best social media accomplishments. If you and your team exceeded expectations and crushed target metrics, tell the hiring manager how you did it and what you learned in the process. 

For example, if you learned a social media management tool like Buffer, detailing how that optimized your workflow and improved your social media strategy will provide context beyond a resume skills bullet point that says, “Proficient in Buffer.” Quantifying your achievements will help recruiters better visualize how you’ll contribute to the company.

Tip 3: Submit a selling message

As you write a social media manager cover letter that is both specific and descriptive, keep in mind that recruiters have limited time to allocate to each application that crosses their desk. Your cover letter should end within a page or less. You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Applying for a social media manager position means the company will pay attention to how you communicate as you’ll be representing its brand presence online. Be professional, sincere, and gracious, avoiding too many contractions if the company is more corporate (but applying them liberally if that’s the company’s brand style).

You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Before you submit your cover letter, step away so you can edit and revise it with fresh eyes. This is also the time to get feedback from a few trusted people to ensure you’re putting your best foot forward. Once you’ve revised it, save your cover letter and send it along with necessary enclosures like your resume and application.

Outline Your Social Media Manager Cover Letter

Starting is the hardest part of any task, but don’t worry—we have you covered when writing your cover letter. You’re probably already familiar with outlining marketing strategies within your job role, especially if you’ve had prior engagements in social media marketing. This isn’t much different, except that you’ll be marketing yourself instead of the company you work for.

How to start a social media manager cover letter

Your contact info:  Using a template is easy; all you have to do is fill in the letterhead with the necessary information like your name, email, and phone number. Replace all filler text used in the template with the relevant details or omit them entirely if they’re not necessary.

• Formatting tip : If you’re using a block format instead, you’ll need to include your address. A template will feature your name on the letterhead, but in a basic, professional block letter, your name should be omitted from your address as it will already be present in your signature line.

Date:  Job applications can sometimes take a while, and you might find yourself filling out parts on different days. The date written on your cover letter—and all career docs—should reflect the day you submit your entire application. 

• Formatting tip : Write the full date, e.g., February 1, 2023. This reduces the chance of confusion due to different regional date formats.

Inside address:  In a nutshell, this is the contact information for the hiring decision-maker at the company. Name the specific person in charge, then include the position and the company’s name, followed by the company’s address.

Tracey Tumang, Talent Acquisition Manager  Madison Square Garden Entertainment 4 Pennsylvania Plaza New York, NY 10001

• Formatting tip:  Every part of the inside address should be on a new line. There should be a double space between the greeting and the inside address.

Greeting:  Cover letters are one of the documents used to generate your first impression, so you’ll want to get your greeting or salutation right. If it’s possible, try looking for the name of the hiring decision-maker, so you’re not sending in a generic greeting like:

To Whom It May Concern,  Dear Hiring Manager: Dear Human Resources Professional,

You can usually find the hiring manager or employer’s name listed on the company website or social media.

• Formatting : Commas after the greeting are great for companies with a more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your social media manager cover letter

Body:  Your social media manager cover letter should consist of three to four paragraphs. These paragraphs should state your interest, show your credentials, and communicate your enthusiasm for further discussion. Let’s dive into it:

• Formatting tip:  Single space for the body of your cover letter, but make sure to use double-spacing between paragraphs for readability. 

Opening paragraph:  Your first paragraph can make or break your cover letter. Here, you’ll state your interest in the position and support your case by noting a couple of credentials relevant to the role. Many cover letters start bland or generic, like:

I saw your job posting online, and I am interested in the social media manager position. 

That will bore the hiring manager and cast doubt on your ability to engage the company’s target audience. Try this instead: 

Responding to Adobe’s mission to change the world and empower others through digital experiences, I’m excited to foster connectedness and collaboration among creative professionals as Frame.io’s first social media manager. Growing with customers as they create is a precious event not to be missed—it’s also an opportunity close to my heart. Watching my mother streamline her workload as a seamstress as a child inspired me to do things faster and better. Today, I love leveraging software as workflow solutions to facilitate positive change so that others can benefit from these discoveries.

This opener draws the reader in with confidence, stating first an alignment with the parent company’s values, then showing passion from personal experience and confidence in their ability for the job. 

Paragraphs 2-3:  The following two paragraphs affirm the credentials and qualifications you noted in your first paragraph. Select one clear, relevant accomplishment to elaborate upon in each section relevant to the needs mentioned in the job description, like social media metrics or content generation process optimization. 

When possible, quantify your results and be detailed and specific. It also doesn’t hurt to connect your achievements to the company’s mission and values, as that’s an extra point toward aligning yourself with the company. 

My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement. In my final year with them, my team and I successfully developed marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time. 

This paragraph notes the candidate’s accomplishment in outperforming target metrics. Still, it also provides a justification that their specific niche experience allowed them to better connect with the target audience, delivering an effective content strategy that showed results. 

Closing paragraph:  You’ve hooked them in with your opening paragraph, and now’s the time to reel in the catch—wrap it up with a sentence summary of how your values and qualifications can potentially fulfill the company or organization’s needs, then finish up with a call to action. 

Don’t do this: 

I think I’ll be a great fit for this social media manager role, and I look forward to hearing from you in the near future. 

It’s bland and disinterested—you’re trying to maintain momentum so that you can cross the finish line strong, not flop over it like a dead fish.

Instead, do this where it’s clear you’re enthusiastic about the chance to take a crack at the social media manager role:

I believe with the above principles in mind and my unique sports and marketing history, I’m well-equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

How to end a social media manager cover letter

Signature:  If you didn’t say “thank you” in the closing paragraph, this is the time to do so. Sign off with a professional close like “best regards,” “sincerely,” or the like, and use your real name. 

Best regards,

• Formatting tip:  Most cover letters are delivered by email these days, but if you’re sending them by mail or in person, quadruple space to can sign your name in blue or black ink between your closing line and your typed name.

Enclosure(s):  This section is one of the most important in your cover letter but is also the most commonly overlooked. Stating “Enclosure(s)” lets the reader know that more documents are attached to your cover letter, like your job application, resume, and other necessary supporting documents depending on the job description requirements. This is where they’ll be if you have relevant credentials like a Google Digital Garage certificate.

Once you’ve written your signature, you’ll include “Enclosure(s)” and list the exact documents attached in order of appearance.

Enclosures: Resume Application Google Analytics IQ Certification HubSpot Social Media Marketing Certification

• Formatting : Depending on how many documents you’re enclosing, use the singular “enclosure” or the plural “enclosures” so the reader knows the number of documents to expect. 

Need Insight into Your Social Media Manager Resume? 

Now that your social media manager cover letter is done and dusted, and you’re confident you’ve given a good impression to the hiring decision-maker at your company of choice, what about your resume? If you’ve got it covered, polished, and ready to go, that’s great! 

If your resume needs some TLC, though, consider our  free resume templates  and  social media manager resume examples  to help give your resume a little sparkle and shine. If time is short, you can edit this one right now. 

Need a resume to pair with your social media manager cover letter?

Career documents are much more challenging to work with than content strategy outlines, but we’ve got everything you’ll need to make the job search more accessible, from our  Word resume templates ,  Google resume examples , and expert-approved, industry-specific  resume guidance . You’re sure to conquer your interviews and successfully earn a role at your dream company. 

While you’re an expert at generating eye-catching designs for social media, you should try to take a more formal approach to your cover letter. Using a standard Arial, Times New Roman, or Helvetica style font and keeping it the standard black text will show your professionalism and that you’re a candidate that should be taken seriously. However, within your cover letter, you should explain aspects of your skill set that showcase creative ability, like how your social post designs boost engagement rates by 68%.

Take the same approach you would when picking the right tone for your target audience on social media. Analyze the social media job listing and try to match each company’s style as best as possible. For example, if they use a very upbeat, friendly tone, matching that would be ideal. Plus, you could further explain how you use active language when writing social copy to show how you match that company’s style.

Unlike your resume or how you may format social posts, your cover letter probably doesn’t need bullet points. It should look like a formal letter. If you’re looking for clear ways to emphasize information about your key skills like influencer marketing or Photoshop, breaking up your paragraphs into dedicated sections with an introduction, qualifications, values and goals, and a call to action will help.

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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Online Marketing Manager Cover Letter: Job Description, Sample & Guide

Create a standout online marketing manager cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

As an Online Marketing Manager, it's crucial to craft a compelling cover letter that highlights your skills and experience in the dynamic world of digital marketing. Whether you're applying for a new position or seeking to advance in your career, a well-written cover letter can make a powerful impression on potential employers. This guide will provide you with valuable tips and insights on how to create a standout cover letter that showcases your expertise and sets you apart from the competition.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Online Marketing Manager Cover Letter Sample

Dear Hiring Manager,

I am writing to apply for the Online Marketing Manager position at your company. With a strong background in digital marketing and a proven track record of delivering successful online campaigns, I am confident in my ability to contribute to the continued success of your team.

During my time at XYZ Company, I have demonstrated my expertise in developing and implementing comprehensive online marketing strategies. I have successfully managed various online marketing channels, including social media, email marketing, and PPC campaigns, to drive significant traffic and conversions for the company. My proficiency in utilizing analytics and data-driven insights has allowed me to optimize marketing efforts and maximize ROI, resulting in a substantial increase in online sales and brand awareness.

In addition to my technical skills, I have a keen understanding of consumer behavior and market trends, which has enabled me to identify and capitalize on new opportunities for growth. I am experienced in conducting market research, competitive analysis, and customer segmentation to inform targeted marketing initiatives and ensure the effective positioning of products and services in the online space.

Furthermore, I possess strong leadership and communication abilities, having successfully managed cross-functional teams and collaborated with various stakeholders to achieve common objectives. My hands-on approach and attention to detail have allowed me to effectively oversee the execution of online marketing campaigns from inception to completion, ensuring alignment with the company's overall marketing goals and brand image.

As an enthusiastic and results-oriented professional, I am excited about the prospect of bringing my expertise to your team and contributing to the continued growth and success of your online marketing initiatives. I am confident that my skills and experiences make me a strong contender for this position and I am eager to further discuss how my background, skills, and qualifications align with the needs of your company.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my background, skills, and strengths align with the needs of your team. Please find my resume attached for your review.

[Your Name]

Why Do you Need a Online Marketing Manager Cover Letter?

• An Online Marketing Manager cover letter is essential for showcasing your qualifications and experiences in the field of online marketing.
• It allows you to introduce yourself to potential employers and highlight your skills and achievements that make you a strong candidate for the position.
• A well-written cover letter can help you stand out from other applicants and make a positive first impression on hiring managers.
• It provides an opportunity to explain how your past experiences and accomplishments align with the company's marketing goals and objectives.
• It gives you a chance to express your enthusiasm for the role and demonstrate your understanding of the latest trends and strategies in online marketing.
• Overall, a well-crafted cover letter can greatly increase your chances of getting noticed and advancing to the next stage of the hiring process.

A Few Important Rules To Keep In Mind

• Address the hiring manager directly, if possible
• Mention specific achievements and results from past roles
• Showcase your understanding of digital marketing techniques and platforms
• Express your passion for online marketing and staying updated with industry trends
• Include relevant certifications and qualifications
• Highlight your ability to analyze data and make data-driven decisions
• Explain how you have successfully implemented online marketing strategies in the past
• Customize the cover letter for each job application
• Proofread for grammar, spelling, and formatting errors

What's The Best Structure For Online Marketing Manager Cover Letters?

After creating an impressive Online Marketing Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Online Marketing Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Online Marketing Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to express my interest in the Online Marketing Manager position at your company. With a solid background in digital marketing and a proven track record of driving online engagement and sales, I am confident that I am the right candidate for the role.

Here are a few key components that I believe should be included in a Online Marketing Manager cover letter:

• Introduction: Begin with a professional greeting and express your interest in the position.
• Experience: Highlight your relevant experience in online marketing, including any successful campaigns or strategies you have implemented.
• Skills: Discuss the specific skills and qualifications that make you a strong candidate for the position, such as proficiency in SEO, social media marketing, and email marketing.
• Achievements: Provide specific examples of how your previous work has positively impacted online engagement and sales.
• Passion: Express your passion for digital marketing and your enthusiasm for the opportunity to contribute to the company's online success.
• Closing: End your cover letter with a professional closing, thanking the hiring manager for their time and expressing your eagerness to discuss the opportunity further.

I believe that my experience, skills, and passion for online marketing make me a strong fit for the Online Marketing Manager position at your company. I am excited about the opportunity to bring my expertise to your team and help drive the company's online success. Thank you for considering my application.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing an Online Marketing Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Avoid using generic cover letters - Tailor your cover letter to the specific job and company you are applying for.
• Avoid focusing solely on your past experience - Instead, highlight how your skills and experience make you a great fit for the specific role and company.
• Avoid making spelling and grammatical errors - Proofread your cover letter carefully to ensure it is error-free.
• Avoid being too formal or too casual - Find a professional yet engaging tone for your cover letter.
• Avoid exaggerating your qualifications - Be honest about your skills and experience and focus on how you can bring value to the company.

Key Takeaways For an Online Marketing Manager Cover Letter

• Demonstrate understanding and experience with various digital marketing channels
• Showcase proven track record of executing successful online marketing campaigns
• Highlight ability to analyze marketing data and utilize insights to optimize strategies
• Emphasize strong leadership skills in managing a team and driving marketing initiatives
• Illustrate proficiency in utilizing marketing tools and technology to drive results
• Show passion for staying updated with latest online marketing trends and best practices
• Show willingness to collaborate with cross-functional teams to achieve overall business goals

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Lead Digital Marketing Strategist (Ideal Resume)

This resume example was created by analyzing 394 successful resumes that helped real people get hired. The goal was to create an ideal resume not by following textbook definitions, but by implementing what works in practice. This ideal resume has the same structure, uses the same language, and follows the same principles as those successful resumes. Download it for free to create the first draft of your own resume.

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Lead Digital Marketing Strategist (Ideal Resume) (Full Text Version)

Mark bradley, professional summary.

Digital Marketer with 8+ years of experience in driving brand growth through innovative campaigns and targeted strategy. Demonstrated talent for increasing web traffic by 150% and boosting conversion rates by 60%. Committed to enriching customer experiences and elevating brand reputation using data-driven approaches. Exceptional ability to collaborate cross-functionally, manage multiple projects simultaneously, and innovate under tight deadlines. 

Work Experience

• Devised a comprehensive SEO strategy that improved the organic website traffic, resulting in an increase of 180% within just one year.
• Managed a successful Pay-Per-Click (PPC) campaign, which generated a significant boost in conversion rates.
• Developed a series of engaging content strategies that captivated our target audience, enhancing customer retention by 25%.
• Analyzed market trends, successfully predicting key turning points, informing campaign strategy.
• Collaborated on a viral social media campaign that reached over 1 million users.
• Optimized clients' website designs, improving user experience and increasing average session duration by 15%.
• Coordinated a successful influencers' marketing campaign that secured prominent features in The New York Times and Forbes.
• Streamlined email marketing approaches, significantly improving click-through rates.
• Employed SEO techniques, elevating site exposure and positioning the company on the first page of Google search results.
• Led a team to develop a mobile app that landed on Google's 'Top 10 Apps' list.
• Administered webinars, gathering 40% more leads for sales teams.
• Implemented advanced email marketing tactics, resulting in increased open rates.
• Significantly improved site traffic through strategic development of the company blog.
• Enhanced market research on LinkedIn trends, generating campaign strategy insights.

Core Skills

Technical abilities.

Top ROI Campaign Award 2019

• Honored by the Digital Marketing Institute for a Search Engine Marketing campaign that yielded a 200% return on investment.

Volunteering

• Offers pro bono consulting services to aid a local non-profit in the development and execution of their digital marketing strategy.
• Creates successful social media campaigns, increasing the organization's online followers.
• Provides hands-on training to staff members on utilizing SEO best practices and social media platforms.

A Lead Digital Marketing Strategist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. They play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This role involves overseeing the strategic planning and execution of digital marketing initiatives, analyzing performance data, and optimizing campaigns across various digital channels to achieve business goals.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

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Sample Letter Introducing Yourself for a Job

Crafting a compelling introduction letter can be the key to opening doors to new career possibilities. In this guide, I’ll share my personal experience and a step-by-step approach to writing an effective letter, complete with a template you can use.

Key Takeaways

Step 1: understand the purpose.

The primary purpose of a letter introducing yourself for a job is to create a positive first impression and showcase why you are a strong candidate for the position. This letter should briefly highlight your relevant skills, experience, and enthusiasm for the role and company.

My Opinion: A well-crafted introduction letter can set you apart from other applicants by demonstrating your genuine interest and fit for the position.

Step 2: Research the Company and Role

Before you start writing, research the company and the specific job you are applying for. Understanding the company’s culture, values, and goals will help you tailor your letter to align with their expectations.

Example: When I applied for a marketing position at a tech startup, I highlighted my experience with digital marketing strategies and my passion for innovative technologies.

Step 3: Structure Your Letter

Trending now: find out why.

A well-structured letter should include the following sections:

• Greeting: Address the letter to a specific person if possible.
• Introduction: Briefly introduce yourself and state the purpose of your letter.
• Body: Highlight your relevant skills, experience, and why you are a good fit for the job.
• Conclusion: Express your enthusiasm and include a call to action.

Step 4: Write the Greeting

Start with a professional greeting. If you know the name of the hiring manager or recruiter, use it. If not, a general greeting such as “Dear Hiring Manager” is acceptable.

Example Greeting:

Dear Ms. Johnson,

Step 5: Craft the Introduction

In the introduction, briefly state who you are and why you are writing. Mention the job title and how you found out about the opportunity.

Example Introduction:

My name is Jane Doe, and I am writing to express my interest in the Marketing Coordinator position at XYZ Tech, as advertised on your website. With a background in digital marketing and a passion for innovative technology, I am excited about the opportunity to contribute to your team.

Step 6: Develop the Body

In the body of your letter, provide specific examples of your skills and experience that align with the job requirements. Be concise and focus on what makes you a strong candidate.

Example Body:

In my previous role at ABC Marketing, I successfully managed multiple digital campaigns that increased our client’s online engagement by 30%. My experience includes SEO optimization, content creation, and social media strategy development. 

I am particularly drawn to XYZ Tech’s commitment to innovation, and I believe my skills in leveraging digital tools to drive growth would be an asset to your team.

Step 7: Write the Conclusion

Conclude your letter by expressing your enthusiasm for the role and the company. Include a call to action, such as requesting an interview or further discussion.

Example Conclusion:

I am eager to bring my background in digital marketing and my enthusiasm for technology to XYZ Tech. I would welcome the opportunity to discuss how my skills and experiences align with your needs. Thank you for considering my application.

Sincerely, Jane Doe

Step 8: Proofread and Edit

Finally, proofread your letter for any grammatical or typographical errors. A well-polished letter demonstrates attention to detail and professionalism.

Template for a Letter Introducing Yourself for a Job

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number] [Date]

[Recipient’s Name] [Company Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

My name is [Your Name], and I am writing to express my interest in the [Job Title] position at [Company Name], as advertised [where you found the job posting]. With a background in [relevant field or experience] and a passion for [industry or company’s focus], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous Company], I [describe a relevant achievement or responsibility]. My experience includes [list relevant skills and experiences]. I am particularly drawn to [Company Name]’s commitment to [specific aspect of the company that you admire], and I believe my skills in [relevant skills] would be an asset to your team.

I am eager to bring my background in [relevant field] and my enthusiasm for [industry] to [Company Name]. I would welcome the opportunity to discuss how my skills and experiences align with your needs. Thank you for considering my application.

Sincerely, [Your Name]

Frequently Asked Questions (FAQs)

Q: how should i start my introduction letter for a job.

Answer: I start my introduction letters by directly addressing the hiring manager and stating the purpose of the letter. My approach has always been to immediately mention the specific role I’m applying for, which shows I’ve written a tailored and focused letter.

Q: What’s the best way to showcase my qualifications in the letter?

Answer: In my letters, I highlight qualifications that directly align with the job requirements listed in the posting. I’ve found that providing brief, concrete examples of my achievements adds credibility and catches the reader’s attention effectively.

Q: How formal should the tone of my introduction letter be?

Answer: Based on my experience, maintaining a professional yet approachable tone works best. This balance shows respect for the company’s culture while allowing my personality to shine through.

Q: Is it important to include how I found out about the job?

Answer: I always mention how I came across the job in my letters. This detail helps the employer understand which of their recruiting methods are effective, and I’ve noticed it often sparks a connection during interviews.

Q: Can I mention my career goals in the letter?

Answer: I often include a brief mention of my career goals if they are relevant to the position and company growth. Doing so demonstrates my long-term interest and alignment with the company’s direction, which has been beneficial in past applications.

Q: What closing statement should I use in my introduction letter?

Answer: I conclude with a proactive statement, expressing eagerness to discuss how I can contribute to the team in person. I’ve found that inviting further discussion portrays confidence and readiness to move forward in the hiring process

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