Apple is well-known for its innovations in hardware, software, and services. Thanks to them, it grew from some 8,000 employees and $7 billion in revenue in 1997, the year Steve Jobs returned, to ...
Apple Inc. in 2023
Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market, making Apple the largest seller of smartphones in 2023. Apple's services revenues were exploding while it was actively diversifying its product line, introducing their first spatial computer called the Vision Pro in June 2023. At the ...
Apple Inc. in 2020
Abstract. After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new hardware—Apple Watch and Airpods—as well as services were growing ...
PDF ARTICLE ORGANIZATIONAL CULTURE How Apple Is Organized for Innovation
Dean, Apple University Morten T. Hansen Faculty, Apple University AUTHORS FOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT HBR.ORG Harvard Business Review November-December 2020 3 This article is made available to you with compliments of Apple Inc for your personal use. Further posting, copying or distribution is not permitted.
Apple Inc. in 2018
Many observers worried about what would happen to Apple when Steve Jobs died in 2011. But Apple had performed above everyone's expectations in Cook's six years as CEO. Apple's core business—the iPhone—continued to deliver spectacular results. In addition, Cook was aggressively introducing new products, ranging from Apple Watch to HomePod.
Apple Inc. in 2020
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new hardware-Apple Watch and Airpods-as well as services were growing rapidly. This case explores Apple's history and Cook's strategic ...
How Apple's Corporate Strategy Drove High Growth
This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand. As a result, the company's value grew exponentially as the total market value of a firm ...
Apple Inc.
The case is set in September 2019 and the protagonist is Tim Cook, the CEO at Apple, Inc. In 2019, Apple had revenues of $260 billion; yet, net revenues were down by 7 percent over the same period. Much of the decline in Apple's revenues is a result of decreased sales of the iPhone, which contributed 62 (!) percent of Apple's total revenues in 2018, and declined to 54 percent in 2019. The case ...
What I Learned Building the Apple Store
What I Learned Building the Apple Store. by. Ron Johnson. November 21, 2011. This blog post is part of the HBR Online Forum The Future of Retail. RJ. Ron Johnson is the CEO of J.C. Penney and the ...
Negotiation in Business: Apple and Samsung's Dispute Resolution Case Study
For two days in late May 2012, Apple CEO Tim Cook and Samsung CEO Gee-Sung Choi met with a judge in the U.S. District Court of Northern California in an attempt to reach a settlement in a high-profile U.S. patent case, a sobering example of negotiation in business.
Design Thinking and Innovation at Apple
Abstract. Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest ...
Why Hasn't Apple Pay Replicated Alipay's Success?
Though both platforms are growing, Alipay is outperforming its U.S. peer: As of late 2019, Bain & Company found that only 9% of American consumers had adopted Apple Pay while 81% of Chinese ...
Apple Inc.: Global Supply Chain Management
This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company's supply chain network and capabilities. Data in the case allows students to develop an understanding of Apple's source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the ...
Apple
As leaders in developing people who change the world, we can help provide resources and impactful development to Apple leaders at scale, in real time, even during times of uncertainty. Together with Harvard Business School, we've been delivering dynamic learning experiences globally for more than 100 years.
Design Thinking and Innovation at Apple
This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation. Product #: 609066-PDF-ENG.
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Case studies written by professors at HBS and other leading business programs worldwide, focusing on real-world problems and decisions companies face. Take 15% off your first order of books, tools, and collections with promo code HBR15OFF .
Apple Inc.
The case is set in 2023. The protagonist of the case is Tim Cook, Apple's CEO since 2011. CEO Cook worries about how long Apple can sustain its superior performance. Many of Apple's challenges are tied to the iPhone, one of the most iconic product innovations of the 21st century. CEO Cook must address supply chain challenges, exposure to the Chinese market, lack of innovation, pivot towards ...
HBS Case Selections
HBS Case Selections. Get the perspectives and context you need to solve your toughest work problems with these immersive sets of real-world scenarios from Harvard Business School. Managing Your ...
Apple Inc. in 2015
Abstract. At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015.
Apple Pay
On October 20, 2014, U.S. consumers could start using Apple Pay in stores with their iPhone 6 or iPhone 6 Plus (and later Apple Watch) and within apps using iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3. By March 2015, Apple Pay was accepted in 700,000 retail locations including Coca-Cola vending machines.
Harvard Business Case Study: Apple Inc.
Harvard Business Case Study: Apple Inc. Dennis Stovall Kaplan University GB 520 Strategic Human Resources Management March 25, 2014 Abstract This business analysis focuses on the commercial enterprising activities of a world leading consumer electronics company, i.e. Apple Inc. and how, through its technologically advanced creativity and electronics expertise, it succeeded in introduced the ...
Apple Inc.: Managing a Global Supply Chain
An analyst for a money management firm is studying Apple Inc. as one of the firm's key investments. In 2013, Apple had a market capitalization of nearly US$500 billion and sales of US$171 billion. According to the research firm, Gartner Group, it had the world's best supply chain, ranking ahead of companies such as Walmart, Amazon and Inditex (Zara). As part of the analysis, a full review of ...
The Rise and Fall of Nokia
Abstract. In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers.
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Apple is well-known for its innovations in hardware, software, and services. Thanks to them, it grew from some 8,000 employees and $7 billion in revenue in 1997, the year Steve Jobs returned, to ...
Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market, making Apple the largest seller of smartphones in 2023. Apple's services revenues were exploding while it was actively diversifying its product line, introducing their first spatial computer called the Vision Pro in June 2023. At the ...
Abstract. After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new hardware—Apple Watch and Airpods—as well as services were growing ...
Dean, Apple University Morten T. Hansen Faculty, Apple University AUTHORS FOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT HBR.ORG Harvard Business Review November-December 2020 3 This article is made available to you with compliments of Apple Inc for your personal use. Further posting, copying or distribution is not permitted.
Many observers worried about what would happen to Apple when Steve Jobs died in 2011. But Apple had performed above everyone's expectations in Cook's six years as CEO. Apple's core business—the iPhone—continued to deliver spectacular results. In addition, Cook was aggressively introducing new products, ranging from Apple Watch to HomePod.
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new hardware-Apple Watch and Airpods-as well as services were growing rapidly. This case explores Apple's history and Cook's strategic ...
This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand. As a result, the company's value grew exponentially as the total market value of a firm ...
The case is set in September 2019 and the protagonist is Tim Cook, the CEO at Apple, Inc. In 2019, Apple had revenues of $260 billion; yet, net revenues were down by 7 percent over the same period. Much of the decline in Apple's revenues is a result of decreased sales of the iPhone, which contributed 62 (!) percent of Apple's total revenues in 2018, and declined to 54 percent in 2019. The case ...
What I Learned Building the Apple Store. by. Ron Johnson. November 21, 2011. This blog post is part of the HBR Online Forum The Future of Retail. RJ. Ron Johnson is the CEO of J.C. Penney and the ...
For two days in late May 2012, Apple CEO Tim Cook and Samsung CEO Gee-Sung Choi met with a judge in the U.S. District Court of Northern California in an attempt to reach a settlement in a high-profile U.S. patent case, a sobering example of negotiation in business.
Abstract. Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest ...
Though both platforms are growing, Alipay is outperforming its U.S. peer: As of late 2019, Bain & Company found that only 9% of American consumers had adopted Apple Pay while 81% of Chinese ...
This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company's supply chain network and capabilities. Data in the case allows students to develop an understanding of Apple's source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the ...
As leaders in developing people who change the world, we can help provide resources and impactful development to Apple leaders at scale, in real time, even during times of uncertainty. Together with Harvard Business School, we've been delivering dynamic learning experiences globally for more than 100 years.
This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation. Product #: 609066-PDF-ENG.
Case studies written by professors at HBS and other leading business programs worldwide, focusing on real-world problems and decisions companies face. Take 15% off your first order of books, tools, and collections with promo code HBR15OFF .
The case is set in 2023. The protagonist of the case is Tim Cook, Apple's CEO since 2011. CEO Cook worries about how long Apple can sustain its superior performance. Many of Apple's challenges are tied to the iPhone, one of the most iconic product innovations of the 21st century. CEO Cook must address supply chain challenges, exposure to the Chinese market, lack of innovation, pivot towards ...
HBS Case Selections. Get the perspectives and context you need to solve your toughest work problems with these immersive sets of real-world scenarios from Harvard Business School. Managing Your ...
Abstract. At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015.
On October 20, 2014, U.S. consumers could start using Apple Pay in stores with their iPhone 6 or iPhone 6 Plus (and later Apple Watch) and within apps using iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3. By March 2015, Apple Pay was accepted in 700,000 retail locations including Coca-Cola vending machines.
Harvard Business Case Study: Apple Inc. Dennis Stovall Kaplan University GB 520 Strategic Human Resources Management March 25, 2014 Abstract This business analysis focuses on the commercial enterprising activities of a world leading consumer electronics company, i.e. Apple Inc. and how, through its technologically advanced creativity and electronics expertise, it succeeded in introduced the ...
An analyst for a money management firm is studying Apple Inc. as one of the firm's key investments. In 2013, Apple had a market capitalization of nearly US$500 billion and sales of US$171 billion. According to the research firm, Gartner Group, it had the world's best supply chain, ranking ahead of companies such as Walmart, Amazon and Inditex (Zara). As part of the analysis, a full review of ...
Abstract. In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers.