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Creative Thinking Definition

Creative thinking examples, why is creative thinking important, how to include creative thinking skills in a job application, how to build creativity, what is creative thinking definition and examples.

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Creative thinking is the ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. Here’s what you need to know about creative thinking at work and how to use it to land a job. 

Creative thinking is all about developing innovative solutions to problems. Creative thinkers brainstorm not only a large number of ideas but also a variety and range of them. In the workplace, creative thinking is highly valuable because employers look to hire innovative employees who can help them solve the company’s problems.

So, what does creative thinking in the workplace look like? First, a creative person brainstorms their ideas, then they’ll experiment with them. They look at ideas from multiple perspectives and examine how their solutions fit into the scope of what they’re working on. Creative thinkers aren’t afraid to take risks and try new ideas. In fact, this ability to develop, test, and implement original solutions makes them a valuable asset to just about any workplace. 

Creative thinking in the workplace might look like:

• Holding an interactive brainstorm to gather initial thoughts on a project
• Evaluating a current process and offering suggestions on how to improve it
• Researching other ways to market a product and leading experiments on new marketing channels
• Developing an innovative way to reach out to prospective clients
• Identifying a unique opportunity to promote the company brand and developing a strategy to do so
• Discovering a new way to measure a product initiative’s success and using learnings to iterate on the next version

Finding patterns in a company’s revenue growth and using data trends to strategize a new sales plan  

Creative thinking includes the process of innovative problem-solving — from analyzing the facts to brainstorming to working with others. Creative thinking examples include analytical skills, innovation, and collaboration.

Analytical Skills

Analytical skills are problem-solving skills that help you sort through facts, data, and information to develop rational solutions. These skills aid you in the first part of the creative thinking process as you brainstorm and start to generate ideas. 

Analytical skills include:

• Data analysis
• Forecasting
• Interpreting
• Communication

Innovation is the ability to come up with something new; however, you don’t need to develop the first flying car to be an innovative thinker. “Something new” at work might mean a method you haven’t tried before or experimenting with an unfamiliar process. Innovators in the workplace aren’t afraid to step away from tradition and explore something original, even if it might fail. 

Innovation skills include:

• Risk-taking
• Brainstorming
• Critical thinking

Collaboration

Creative thinking doesn’t have to happen alone; you might have your most creative ideas when bouncing your work off others. Collaboration skills ensure you consider multiple perspectives and ways of thinking when you develop and refine ideas.

Collaboration skills include:

• Written and verbal communication
• Active listening
• Inclusivity

A soft skill like creative thinking will always be valuable to employers, whether you’re looking for a marketing job or trying to land a career in finance . Employers need employees who can develop and experiment with new ideas to help them solve complex problems. 

“Many employers seek candidates that are analytical and outside-the-box thinkers which are iterations of creative thinking skills,” says Alejandra Garcia, manager, alumni college and career success at Code2College and Forage content development partner. “Thus, creative thinking, creative problem solving, innovative thinking, and analytical skills are all valuable in the current workplace — these skills are especially important in our ever-changing workplaces with new emerging technologies.”

The data supports this idea, too. According to the World Economic Forum’s 2023 Future of Jobs report , creative thinking is the second most important skill for workers in 2023, preceded only by analytical skills. Other top skills include soft skills like resilience, flexibility and agility, motivation and self-awareness, and curiosity and lifelong learning .

“The ability to navigate new challenges quickly can benefit any workplace!” Laura Fontenot, resume writing expert, ACRW, and CPRW, says. “The current world of work is fast-paced, technically driven, and constantly changing. Being intuitive, creative, driven, and a problem solver are key.”

If creative thinking is one of the top soft skills employers look for, how do you show you have it in a job application? The key is to prove these skills through examples of how you’ve used them rather than just naming them.

On a Resume

While creative thinking is a skill employers might look for, you don’t necessarily need to write “creative thinking” on your resume to show you have this skill. Instead, it’s better to demonstrate how you’ve used creative thinking skills to drive results.

“Think of your best mental strengths,” says Fontenot. “Are you a great problem solver? Do you understand how to phrase things differently? Can you learn a new skill quickly? Those questions can help you find great words for the resume . Consider adding things like problem-solving, intuition, collaboration, fast learner, organized, or communication.”

Log in to view and download a customizable resume template with examples of how to include creative thinking skills:

On Your Professional Profiles

You can show these skills outside of your resume in creative ways — including on your LinkedIn profile and website (if you have one!).

“Early professionals can make creative thinking a part of their professional brand by explicitly adding creative thinking or creative problem solving to their list of skills on their resumes and LinkedIn profiles — this will help with ATS optimizations,” Garcia advises. 

Yet beyond just listing this skill, Garcia adds that you can provide real proof of your creativity online, too.

“Consider adding projects or an online portfolio website link to your resume and LinkedIn where you can showcase projects you’ve worked on that demonstrate their problem-solving skills.”

In the Interview

In the interview , make sure you can describe your workflow and process for these projects or any other situation when you’ve used creative thinking. Elaborate how you brainstormed ideas, what range of ideas you had, how you tested and experimented, and how you decided on a final solution. 

It’s best to use the STAR method to structure your answers. This will ensure you clearly explain the situation and the results you brought by using your creative thinking skills.

>>MORE: Prepare to speak about your soft skills by practicing answers to commonly asked behavioral interview questions .

1. Put Yourself in a Box

Creative thinking is about “thinking outside the box,” but putting limitations on your problem-solving can help you think more freely and innovatively. For example, if someone tells you to make dinner, you may struggle to come up with a meal you don’t always cook. Yet if they ask you to make a hot dinner with three specific ingredients and two spices, you’ll more likely come up with something original. 

Putting yourself inside a box can help expand your thinking, whether that’s by telling yourself you need to include three charts in your presentation or giving yourself a strict word count for an article.

2. Switch up Your Routine

Routine can be a great productivity booster, but it also can get in the way of your creativity. So, switch up your routine for one project, day, or even an hour. This can be something as small as where you’re physically sitting when you do your work or something as big as your process for approaching projects. Challenging yourself to do something different will help you find creative ways to adapt to your new environment.

3. Challenge What’s Currently Working

Think about how you might expand or improve upon a current process. What would you do if you had more resources, whether that’s time, money, or another expert? What would you do if you had fewer resources? If this project was taking place at a different time of year? If the target audience was different? Imagining these different potential scenarios will force you to problem-solve and adjust for various (very possible!) circumstances. 

4. Find Inspiration

Creative thinking doesn’t happen in a bubble. It’s vital to ask for others’ opinions and ideas. Creative thinkers consider multiple perspectives and are curious about how others think. Ask your colleague about their work processes, whether it’s how they research for a client deliverable or how they approach meeting an external buyer. 

5. Ask for Feedback

The best way to improve a skill is to get feedback from others on how you’re using it — and you don’t need to set up a formal feedback session to do so. Instead, ask questions when you’re working with others about your work. Keep these questions open-ended and lead with curiosity instead of looking for a specific answer. What did they think of how you led the brainstorm? What would they have done differently? What strikes them about the final product? Keep an open mind and remember not to take the feedback personally. It’s an opportunity to grow, and growing those skills might just help you land your next job!

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Creative problem-solving is defined as a way to find solutions when conventional thinking has failed to come up with useful options. It encourages you to think about problems in new ways, or from different perspectives. It also allows you to think about solutions without necessarily fully defining the problem—an essential step in conventional problem-solving approaches.

It is therefore particularly helpful for big, intractable or complex problems, or times when you may get ‘stuck’ in definitions. However, techniques from creative problem-solving can also be useful in other circumstances. This page provides some information about the background and principles of creative problem-solving, and suggests some techniques you might try.

What Is Creative Problem-Solving?

Creative problem-solving is a term used for a model of problem-solving that does not follow a conventional approach.

Our page on Problem-Solving outlines the conventional approach, including identifying and structuring the problem, looking for possible solutions, making a decision, implementing it, and then seeking feedback.

Creative problem-solving takes a different approach. It does not require the problem to be precisely defined and structured before solutions can be identified. Instead, you simply need to understand the basic causes and issues that you are trying to address. This may be particularly helpful for large and complex problems, where groups can get bogged down in definitions, and never move onto ideas and solutions.

The origins of creative problem-solving

The concept of creative problem-solving was first developed by Alex Osborn in the 1940s.

Interestingly, Osborn was also allegedly the person who coined the term ‘brainstorming’. He and Sid Parnes developed the Osborn–Parnes Creative Problem-Solving Model. This is a relatively simple model, and other academics have developed it further more recently. The basic model is still widely used despite its age because of its sheer applicability.

Principles of Creative Problem-Solving

Most models of creative problem-solving use four key principles:

1. Balancing Divergent and Convergent Thinking

The key to creative problem-solving is understanding two key types of thinking: divergent and convergent thinking.

Divergent thinking is generating ideas, the more the better

It uses techniques such as brainstorming. It also involves looking at issues from different perspectives as a way to shake up your thinking.

You can find out more about divergent thinking in our page on Problem-solving: Investigating Ideas and Solutions . You may also find it helpful to visit our page on Brainstorming Techniques for some useful ways to generate ideas.

Convergent thinking is narrowing down those ideas to find a suitable solution.

It involves analysing and assessing ideas to see which ones may be most useful or suitable, or which may be most easily implemented. It may also require some testing of ideas through approaches such as prototyping or customer focus groups.

There is more about convergent thinking in our pages on the Creative Process and Idea Validation .

Good creative problem-solving needs both divergent and convergent thinking.

You need first to have lots of ideas, and then you need to evaluate them, and narrow them down, so that you can turn your ideas into a shortlist of genuinely practical possible solutions. It is certainly no good stopping at the first idea—but it is also unhelpful if you never implement any of your ideas because you simply don’t know where to start.

2. Reframe Problems as Questions

The second principle is to reframe problems as questions (see box).

Examples of Reframing

Some examples of reframing problems include:

“Nobody wants to buy our products” becomes “How can we persuade customers to buy our products?”

“Staff don’t want to work here” becomes “How can we attract staff to this location?”

“Nobody wants to attend our events” becomes “How can we develop events that people will want to attend?”

In carrying out this process of reframing, you shift your focus away from barriers, towards how to address those obstacles.

This makes it easier to come up with ideas to solve the issues, and get past the barriers. All the issues in the box look much less tricky when framed as ‘ How can we...? ’ Effectively, this technique forces you to see everything as a solvable, and nothing as intractable.

3. Defer Judgement of Ideas

This is a key rule in any brainstorming session: defer judgement.

In other words, don’t be tempted to start to analyse your possible solutions immediately—either positively or negatively. Instead, keep going on the idea generation. This is because moving to judge and analyse uses a different part of your brain. You want to keep the creative side going for longer, and then apply logic later.

Balancing convergence and divergence?

This ‘suspending judgement’ process is a key example of balancing convergent and divergent thinking. Idea generation is divergent. Analysis and judgement is convergent. There is a time and place for both—but you cannot do them at the same time, and you need sufficient time to do each one in turn.

4. Use Positive Language and Thinking

The classic example of this is to ban the use of the phrase ‘No, but...’, and focus instead on ‘Yes, and...’

Why does this matter? Because using ‘Yes, and...’ encourages people to build on each other’s contributions, rather than rushing to judgement. There is also some evidence that using negative words (like ‘no’ and ‘but’) discourages creative thinking. Using more positive language encourages it.

Models of Creative Problem-Solving

Broadly speaking, most models of creative problem-solving have several phases, which usually include:

Clarifying the problem , which may need techniques like the ‘five whys’, an approach based on root cause analysis (you can find out more about this technique in our page on Brainstorming Techniques ).

Coming up with ideas to solve the problem , for example, by using brainstorming techniques, or other creative thinking techniques .

Developing those ideas into a solution , which includes narrowing down your full list of ideas into a shortlist, and carrying out some prototyping and other testing (our pages on Design Thinking and Idea Validation explain more about this part of the process).

Implementing the solution , which includes consideration of who will be responsible for this part of the process, and the practical steps that need to be taken. You may find our pages on Project Planning and Project Management are helpful here.

The original creative problem-solving model of Osborn and Parnes, and some of its later adaptations, used the terms ‘clarify, ideate, develop, implement’. The Center for Creative Learning uses a three-phase approach of ‘understanding the challenge, generating ideas, and preparing for action’. This therefore combines ‘developing the ideas’ and ‘implementing the solution’ into a single ‘preparing for action’.

A Final Thought: Does the Precise Model Matter?

In creative problem-solving, the issue is probably not the precise terms that you use to describe each phase.

Instead, it is about finding a process that will help you to understand your problem better, come up with ideas, and then narrow down those ideas and find a way of implementing your chosen solution. Separating convergent and divergent thinking (also known as ‘not rushing to judge’) is probably the most important part of this because it allows sufficient time for the creative process to occur.

Continue to: Strategic Thinking Skills Creative Thinking Skills Self-Assessment

See also: Innovation Skills Decision Making Understanding Design Thinking

• About us

Creative problem solving: basics, techniques, activities

Why is creative problem solving so important.

Problem-solving is a part of almost every person's daily life at home and in the workplace. Creative problem solving helps us understand our environment, identify the things we want or need to change, and find a solution to improve the environment's performance.

Creative problem solving is essential for individuals and organizations because it helps us control what's happening in our environment.

Humans have learned to observe the environment and identify risks that may lead to specific outcomes in the future. Anticipating is helpful not only for fixing broken things but also for influencing the performance of items.

Creative problem solving is not just about fixing broken things; it's about innovating and creating something new. Observing and analyzing the environment, we identify opportunities for new ideas that will improve our environment in the future.

The 7-step creative problem-solving process

The creative problem-solving process usually consists of seven steps.

1. Define the problem.

The very first step in the CPS process is understanding the problem itself. You may think that it's the most natural step, but sometimes what we consider a problem is not a problem. We are very often mistaken about the real issue and misunderstood them. You need to analyze the situation. Otherwise, the wrong question will bring your CPS process in the wrong direction. Take the time to understand the problem and clear up any doubts or confusion.

2. Research the problem.

Once you identify the problem, you need to gather all possible data to find the best workable solution. Use various data sources for research. Start with collecting data from search engines, but don't forget about traditional sources like libraries. You can also ask your friends or colleagues who can share additional thoughts on your issue. Asking questions on forums is a good option, too.

3. Make challenge questions.

After you've researched the problem and collected all the necessary details about it, formulate challenge questions. They should encourage you to generate ideas and be short and focused only on one issue. You may start your challenge questions with "How might I…?" or "In what way could I…?" Then try to answer them.

4. Generate ideas.

Now you are ready to brainstorm ideas. Here it is the stage where the creativity starts. You must note each idea you brainstorm, even if it seems crazy, not inefficient from your first point of view. You can fix your thoughts on a sheet of paper or use any up-to-date tools developed for these needs.

5. Test and review the ideas.

Then you need to evaluate your ideas and choose the one you believe is the perfect solution. Think whether the possible solutions are workable and implementing them will solve the problem. If the result doesn't fix the issue, test the next idea. Repeat your tests until the best solution is found.

6. Create an action plan.

Once you've found the perfect solution, you need to work out the implementation steps. Think about what you need to implement the solution and how it will take.

7. Implement the plan.

Now it's time to implement your solution and resolve the issue.

Top 5 Easy creative thinking techniques to use at work

1. brainstorming.

Brainstorming is one of the most glaring CPS techniques, and it's beneficial. You can practice it in a group or individually.

Define the problem you need to resolve and take notes of every idea you generate. Don't judge your thoughts, even if you think they are strange. After you create a list of ideas, let your colleagues vote for the best idea.

2. Drawing techniques

It's very convenient to visualize concepts and ideas by drawing techniques such as mind mapping or creating concept maps. They are used for organizing thoughts and building connections between ideas. These techniques have a lot in common, but still, they have some differences.

When starting a mind map, you need to put the key concept in the center and add new connections. You can discover as many joints as you can.

Concept maps represent the structure of knowledge stored in our minds about a particular topic. One of the key characteristics of a concept map is its hierarchical structure, which means placing specific concepts under more general ones.

3. SWOT Analysis

The SWOT technique is used during the strategic planning stage before the actual brainstorming of ideas. It helps you identify strengths, weaknesses, opportunities, and threats of your project, idea, or business. Once you analyze these characteristics, you are ready to generate possible solutions to your problem.

4. Random words

This technique is one of the simplest to use for generating ideas. It's often applied by people who need to create a new product, for example. You need to prepare a list of random words, expressions, or stories and put them on the desk or board or write them down on a large sheet of paper.

Once you have a list of random words, you should think of associations with them and analyze how they work with the problem. Since our brain is good at making connections, the associations will stimulate brainstorming of new ideas.

5. Storyboarding

This CPS method is popular because it tells a story visually. This technique is based on a step-creation process. Follow this instruction to see the storyboarding process in progress:

• Set a problem and write down the steps you need to reach your goal.
• Put the actions in the right order.
• Make sub-steps for some steps if necessary. This will help you see the process in detail.
• Evaluate your moves and try to identify problems in it. It's necessary for predicting possible negative scenarios.

7 Ways to improve your creative problem-solving skills

1. play brain games.

It's considered that brain games are an excellent way to stimulate human brain function. They develop a lot of thinking skills that are crucial for creative problem-solving.

You can solve puzzles or play math games, for example. These activities will bring you many benefits, including strong logical, critical, and analytical thinking skills.

If you are keen on playing fun math games and solving complicated logic tasks, try LogicLike online.

We created 3500+ puzzles, mathematical games, and brain exercises. Our website and mobile app, developed for adults and kids, help to make pastime more productive just in one place.

2. Practice asking questions

Reasoning stimulates you to generate new ideas and solutions. To make the CPS process more accessible, ask questions about different things. By developing curiosity, you get more information that broadens your background. The more you know about a specific topic, the more solutions you will be able to generate. Make it your useful habit to ask questions. You can research on your own. Alternatively, you can ask someone who is an expert in the field. Anyway, this will help you improve your CPS skills.

3. Challenge yourself with new opportunities

After you've gained a certain level of creativity, you shouldn't stop developing your skills. Try something new, and don't be afraid of challenging yourself with more complicated methods and techniques. Don't use the same tools and solutions for similar problems. Learn from your experience and make another step to move to the next level.

4. Master your expertise

If you want to keep on generating creative ideas, you need to master your skills in the industry you are working in. The better you understand your industry vertical, the more comfortable you identify problems, find connections between them, and create actionable solutions.

Once you are satisfied with your professional life, you shouldn't stop learning new things and get additional knowledge in your field. It's vital if you want to be creative both in professional and daily life. Broaden your background to brainstorm more innovative solutions.

5. Develop persistence

If you understand why you go through this CPS challenge and why you need to come up with a resolution to your problem, you are more motivated to go through the obstacles you face. By doing this, you develop persistence that enables you to move forward toward a goal.

Practice persistence in daily routine or at work. For example, you can minimize the time you need to implement your action plan. Alternatively, some problems require a long-term period to accomplish a goal. That's why you need to follow the steps or try different solutions until you find what works for solving your problem. Don't forget about the reason why you need to find a solution to motivate yourself to be persistent.

6. Improve emotional intelligence

Empathy is a critical element of emotional intelligence. It means that you can view the issues from the perspective of other people. By practicing compassion, you can understand your colleagues that work on the project together with you. Understanding will help you implement the solutions that are beneficial for you and others.

7. Use a thinking strategy

You are mistaken if you think that creative thinking is an unstructured process. Any thinking process is a multi-step procedure, and creative thinking isn't an exclusion. Always follow a particular strategy framework while finding a solution. It will make your thinking activity more efficient and result-oriented.

Develop your logic and mathematical skills. 3500+ fun math problems and brain games with answers and explanations.

What Is Creative Problem-Solving and How to Master It with These 8 Strategies

• Post author: Kirstie Pursey
• Post published: May 17, 2018
• Reading time: 5 mins read
• Post category: Brain Power / Self-Improvement / Success Skills

Often when we have a problem, we try to solve it in the same way we did before. However, some issues cannot be solved with existing ideas and solutions. In this case, we need to turn to our creative side for problem-solving strategies.

Creative problem-solving is a way of moving beyond predictable and obvious solutions to problems . When we have a creative approach to problem-solving, we expand our thinking out from what we already know about a problem, and from solutions that we have used in the past, to generate innovative and effective solutions.

Here are 8 creative problem-solving strategies you could try to bring creativity and fresh ideas to bear on any problem you might have.

1. counterfactual thinking.

Counterfactual thinking involves considering what would have happened if the events in the past had happened slightly differently. In essence, it is asking ‘what if’ questions about the past.

So for example, you might ask ‘ What would have happened if I had moved to San Francisco instead of New York ?’ This helps you to break free of current constraints and consider the paths not taken.

2. Creativity of Constraints

We often think that constraints inhibit creativity because they reduce the number of possible solutions. However, constraints can actually generate new creative ideas as we have to be more creative to overcome the limitations. For example, creating a meal for less than $5 dollars reduces the potential ingredients you can use but may encourage you to use basic ingredients in more innovative ways.

The painter Pablo Picasso used constraints in his Blue Period between 1901 and 1904 when he painted almost entirely in shades of blue and green. Within these constraints, he found new ways to represent the world in paint.

3. Brainstorming

Most of us need no introduction to brainstorming. The key element of this strategy is to remove inhibitions that normally cause people to edit their creative ideas and dismiss them before they have really had a chance to examine them. When brainstorming, the most essential feature is that no idea is too ridiculous for consideration.

4. Questioning Assumptions

We all have assumptions about just about everything. We make assumptions about what is and isn’t possible and what things can and can’t be. This strategy asks you to think about all the assumptions made about a product or idea and then to question whether these are really true. This can spark truly innovative ideas.

5. Thought Experiment

A thought experiment is when you consider in the imagination a hypothesis that cannot easily be tested. For example, Einstein’s thought experiment ‘what would happen if you chased a beam of light as it moved through space’ led to the development of his special theory of relativity.

It is not necessary for the experiment to be impossible to perform – it is just that the experiment takes place only in the mind.

6. Forced Connections

Using forced connections can create new ideas. You simply bring two objects together to create an entirely new product or concept. Examples include the sofa-bed and the Apple watch which both combined two existing products to create something new. Genres in fiction often use this approach of combining two genres to create a new one such as in historical romance or comic fantasy.

To practice this technique, simply place some random objects or a list of random objects in a bag and pull out two, then try to make connections between them and see how they could be combined to create a new idea.

Using this technique allows your imagination to run riot. Think of the most outlandish and unattainable and impractical solutions. This is the opposite of the constraints strategy, but it can also work surprisingly well.

Once you have come up with a few ‘ wishes ,’ you can try to create a solution by scaling back these ideas into something more attainable.

8. Creative Intuition

Often creative thinking happens when we least expect it and doesn’t feel like ‘thinking’ at all. This is the flash of insight that comes when we stop thinking about a problem and are doing something else that doesn’t require much conscious attention, such as taking a shower or driving.

The most famous example is Archimedes’ ‘Eureka’ moment when in a sudden flash of inspiration he worked out how to work out if the King’s crown was made entirely of gold. When he found his solution he famously cried “Eureka” from Greek heurēka meaning ‘ I have found it ‘.

So next time you are stuck on a problem, take a break and a bath.

Closing thoughts

In our modern ever-changing world, often old-style solutions simply don’t work. Practising using creative problem-solving strategies can keep you ahead in a fast-changing environment.

We’d love to hear if you rely on your creative thinking and what problem-solving strategies you use. Please share them with us in the comments below.

References :

• wikipedia.org

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This Post Has One Comment

The simple fact is that many people try doing the same thing over and over again and expect a different result. Doesn’t work that way. All of these 8 ideas are well thought out and should be considered when confronted with a problem. It seems that when you solve one problem, two more come along. Life is, in some ways, a problem we all have to solve. Some resolutions work better than other. Looking for new solutions to old problems is what makes us human.

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Creative Problem Solving for the 21st Century: The Go-To Guide

Kevin Abdulrahman

Motivaitonal Keynote Speaker Public Speaking Coach to CEOS, World Leaders & Presidents

What Exactly Is Creativity?

Why does it matter? What is unique or necessary about creative problem solving today?

Creativity is often equated with artistic ability–music, painting, drawing, design, dance–and by the time we reach adulthood, many of us believe we are “not that creative.”

In reality, though, creativity is a process that can be used for absolutely any field or endeavor: business, education, finance, science, and even in your daily personal life.

In order to navigate the globalized Digital Information Age in all its speed and uncertainty, we need to adopt not only a new view of creativity, but also new problem solving approaches that are leading-edge and innovative rather than based on historical wisdom.

These approaches rely more heavily on tapping the resources of your nonconscious mind and developing your intuition–the latent faculties that we have not been taught how to use by our educational systems and by mainstream societies.

In this Go-To Guide on Creative Problem Solving for the 21st Century, you will learn how the historical conception of creativity has limited the ways in which we go about solving problems today, as well as new, broader definitions of creativity and intelligence that are more appropriate for 21st-century problem solving.

You will also learn the steps of the creative process, how to access your creative genius through your multiple intelligences, altered states and several creative problem-solving techniques for small and large scale problems.

How to Bust Out of the Industrial Model and Release Your Creative Genius

How to Engage the Creative Process: An Introduction

How to Utilize Your Multiple Intelligences

How to Access Altered States and Flow for Creative Breakthroughs

How to Use the Natural Brilliance Model for Paradoxical Problems

How to Use the Wind Tunnel and Other Techniques

How the Natural World Makes You Massively Creative

The Creative Process Revisited: How to Avoid Self-Sabotage

HOW TO BUST OUT OF THE INDUSTRIAL MODEL AND RELEASE YOUR CREATIVE GENIUS

What is creativity, and how did our historical social models influence our view of it? In this chapter you’ll learn how our typical understanding and practical application of creativity was developed within the Industrial Model, and why this is no longer effective for 21st-century creative problem solving.

The Industrial Model

Though we are firmly in the Information or Digital Age, much of our educational models–both in schools and in the broader ways our societies create citizens–remain in the Industrial Paradigm. The Industrial Model developed with the Industrial Revolution, and emphasized efficiency and conformity, not creativity. This model is how we ended up with the 9-5 workday schedule.

Aside from the way societies structured the workday, our school systems focused heavily on math, science and language which were then measured in aptitude tests. School curriculum today is still largely divided into specialist segments, especially in high schools, and also divided by age and standardized testing.

This structure is beneficial for those whose strength is conventional academic work, but not for many who will need to apply their intelligence and creativity in vastly diverse fields and occupations. In fact today, we see more and more the declining value of college degrees.

How we define intelligence largely came from the Enlightenment influences of logic and critical reasoning, which were viewed as superior to feeling and emotion. These values shaped mass education to meet the demands of the Industrial Revolution, which required quick selection and assessment. This is when IQ tests that could measure “real intelligence” emerged.

In 1916, Lewis Terman of Stanford University published the revised Stanford-Binet test, which is the basis for the modern IQ test, and was actually part of the eugenics movement to weed out entire sectors of the population.

Holistic Education

Luckily today, many alternative holistic educational models are slowly emerging around the globe, and many colleges and universities no longer put as much weight on aptitude or entrance exams because they only present a small sliver of human intelligence and creative potential.

And although these new educational models are emerging, the old Industrial mindset remains deep-seated in our collective psyche: the way to get things done is to be efficient, logical and analytical by looking at what history has taught us and then applying that wisdom to present-day situations. This approach is largely left-brain hemisphere oriented.

The primary problem with this approach is that our present day circumstances are vastly different than anything we’ve seen before.

In Future Shock published in the 1970s, Alvin Toffler discussed the massive social and technological changes that would take place in our world. Now that we are fully immersed in these changes, we recognize that no other period in human history matches the scale, speed or global complexity of the changes and challenges we have now.

We can’t know what the future will be like, and, therefore, looking to the past or our history is not the best approach if we want to create something new and revolutionary.

A New View of Intelligence and Creativity

In response to this limited Industrial view of intelligence, many theorists developed alternative and much more comprehensive views of intelligence and creativity. Howard Gardner, for instance, developed the theory of Multiple Intelligences, which we will cover in chapter three of this guide.

Robert Cooper, author of The Other 90% , found that intelligence doesn’t only happen in our brains; it’s in our hearts and guts. Many researchers are now finding that the neurological networks of our enteric nervous system in our intestinal tract and heart are far more sensitive and intelligent than our physical brains. Our hearts and guts sense feeling and emotion before our brains can register it.

Sadly though, many people do not think they are creative, believing that creativity is relegated to the arts and design. They think creativity and intelligence are two unrelated things. With these emerging perspectives such as Gardner’s and Cooper’s, however, the split between creativity and intelligence is slowly healing.

According to Sir Ken Robinson, TED speaker on education and creativity, and an international consultant on education in the arts, creativity is “the process of having original ideas that have value.” Creativity is applied imagination. It can be applied to music, dance, theater, math, science, business, relationships or any area of existence.

Creativity in Collaboration

In his book The Element: How Finding Your Passion Changes Everything , Robinson explains that creativity also takes place within domains and fields. A domain is the kind of activity or discipline. Examples include acting, music, business, ballet, physics, poetry, teaching, comedy and many more. A field refers to others engaged with it, such as other actors or teachers or scientists.

Robinson also highlights the importance of creative teams, which need to be diverse. In Organizing Genius: The Secrets of Creative Collaboration , Warren Bennis and Pat Ward Biederman discuss Great Groups, or collections of people with similar interests who create something greater than any could create individually. There is an alchemy of synergy within these groups. Healthy peer pressure, plus a commitment to excellence drive the creative outcomes of the group. Each individual’s strengths complement the others’.

Robinson also emphasizes the importance of mentors in creativity, as they serve four crucial roles: Recognition, Encouragement, Facilitating and Stretching, or pushing you past your perceived limits.

In the current age, this creative collaboration is essential because creativity, and especially creative problem solving, requires courage. Change can be disconcerting.

Consider those throughout history whose passions were inconsistent with the culture of their time, and may have even required them to break away from their native cultures.

Take Zaha Hadid, for example. Hadid, the first woman ever to win the Pritzker Prize for Architecture, grew up in Baghdad in the 1950s. Baghdad then was more secular and open to Western thought, but still there were no female architect role models there. Hadid moved to London and then America, and was able to develop a revolutionary, risky conceptual style.

Creativity sometimes requires changing environments (whether physically or just in the people you surround yourself with) in order to overcome limitations and maintain your vision in the face of resistance. Each person on the planet possesses a distinct intelligence and creativity, and it is more valuable than ever at this time in history.

HOW TO ENGAGE THE CREATIVE PROCESS: AN INTRODUCTION

Now that you have a clearer view of where models of intelligence and creativity came from, you can choose to adopt a new perspective on your own abilities and potential. In this chapter you’ll learn about the creative process and why the shift out of the left-brain dominant Industrial Model is crucial to creative problem solving in the twenty-first century.

The Creative Process Defined

What is the creative process? This amorphous, dynamic, somewhat unpredictable process has been defined, structured and broken down into various steps by many individuals in an attempt to explain it.

Psychologist and educational philosopher John Dewey likened it to using a wine press in his book Art as Experience . It requires a certain amount of input, resistance, frustration, tension and then a releasing of a flow. It also requires a certain amount of courage to bring it forth.

Novelist Elizabeth Gilbert of Eat, Pray, Love f ame defines creative living as a life driven more strongly by curiosity than fear. In her book Big Magic, Gilbert also reminds us to “keep in mind that for most of history people just made things, and they didn’t make such a big freaking deal of it.”

Gilbert’s point is quite valid; creativity and its process is inherent to not only humans, but to the universe itself as it continually brings new life in and out of being.

Ancient Greeks referred to the highest degree of human happiness as eudaimonia , which essentially means “well-daemoned”, or taken care of by an external divine creative force. You may have a sense of this when you’ve found yourself in a flow state, where you can sense it’s not all about you or your doing.

Poetic sentiments aside, however, being creative, creating a new idea, business, or outcome requires focus and courage because true genius often breaks barriers and causes paradigm shifts. In other words, it makes some people really uncomfortable .

So though creating is our human birth right, our ego fear can stop us from bringing it to life.

Yet still, there are steps, intentions and preparations that can be made in order to build a fertile foundation from which creative ideas can emerge. Depending on who you ask, the steps vary, but there are some similarities.

Steps of the Creative Process

Step 1: preparation.

This is an opportunity to define the problem you are trying to solve–whether artistic or more “pragmatic” such as business, science, technology, or any other field, and then doing some research. This step may involve gathering information so that your mind can then begin to get to work on the problem. The research you gather may lead to you redefining the problem more clearly.

Step 2: Incubation

This is the time to let it marinate in your mind. You need to step away from the problem and allow your inner mind to make connections. Your mind will bring together the ideas from your preparation and other information from your life experiences.

Step 3: Illumination

That ah-ha! This is a moment of inspiration, or what some would call revelation when your conscious mind receives the new idea or solution to what you put into your nonconscious mind computer.

Step 4: Evaluation

Here, the answer(s) need to be evaluated before implementing them in the real world. This means consider what other problems the solutions could create. You don’t want to stop at the first answer your mind gives you.

When generating creative solutions, don’t accept the first, second or even third solution generated. Dr. Paul Scheele, a pioneer in Accelerative Learning and Creativity, and co-founder of Learning Strategies Corporation, suggests that you keep going until you come up with at least 11 novel possibilities.

The first three solutions or ideas will make the most sense, but that is because they are coming from “the view of the problem that also makes the most sense.” Scheele emphasizes that “our ideas come from the mental model or problem-solving approach that led us to the unintended consequence we are now trying to resolve.”

Step 5: Implementation

Once you reach your desired solution, it needs to be put into practice to see how it works. It helps to have a view of creativity as being evolutionary rather than an end. Once something is implemented, it will inevitably lead to problems, which means you will always be in the pursuit of improving and pivoting from what you have implemented.

The creative process is largely unpredictable, and you can’t entirely plan for a spontaneous experience. In the following chapters you will learn how to tap into your multiple intelligences and access greater resources through altered states so you can do just that.

HOW TO USE YOUR MULTIPLE INTELLIGENCES

Intelligence is dynamic, and sometimes new ideas come in fully formed without much work. Usually, though, it is a process that begins with an inkling or an inspiration, but involves evaluation as we noted in the last chapter. It also involves a medium or mixed media of some sort.

Sir Ken Robinson notes that creative thinking involves much more than the frontal lobes and left brain hemisphere. Sometimes our body is the medium through music or dance. In this chapter you’ll learn about the Theory of Multiple Intelligences and how to apply this to your own creative problem solving process.

Multiple Intelligences

Based on over thirty years of research and practice, Howard Gardner’s Theory of Multiple Intelligences became widely popular after his book Frames of Mind : The Theory of Multiple Intelligences was first published in 1983. Gardner, the Hobbs Professor of Cognition and Education at Harvard Graduate School of Education, developed the theory in response to the typical view of intelligence as being equated to logical/analytical and linguistic thinking, or that people only have an intellectual capacity.

Gardner explains that you can have multiple capacities, and how we use these capacities is unique to each individual. In light of creative problem solving, this theory also helps elucidate how you naturally receive and process information. It is helpful to be aware of these different “intelligences” so you can tune into spontaneous perceptions you receive. These intelligences tap into emotions and other subtle senses.

While the original theory included eight intelligences, over the years, Gardner has proposed some additional intelligences such as existential intelligence. Here we have listed these nine intelligences.

As you’ll see, the first two intelligences listed are the typical aspects of “intelligence” that were valued in the Industrial Model. Note that these are not either/or intelligences. We all possess every single one, but we typically have some that we are more adept at or naturally engage on a regular basis, no matter what we are doing.

Here are brief summaries of the Intelligences:

People strong in this intelligence are great with words and language. This means you can be great at remembering written and spoken words, you may be a good speller, and you enjoy reading or writing, explaining things or giving speeches.

Logical-Mathematical

These individuals are great with numbers, mathematics, recognizing patterns, abstract and scientific ideas, and like to solve problems.

This intelligence can incorporate a passion, skill and/or understanding of rhythm and musical tones. It means you can think in patterns, rhythms and sounds. It does not mean that you have to be a musician or singer, but perhaps that you greatly appreciate music because you have an embodied understanding of the components that make up music.

Bodily-Kinesthetic

People with this intelligence are adept at moving their bodies, using their hands, have good physical coordination and typically learn and remember things through doing or action. You do not have to be a dancer or athlete. If you cook, are an actor, create art or build an engine with your hands, you are using bodily-kinesthetic intelligence.

Interpersonal

This intelligence is the mark of those who are good with people. If you are a good listener, you are able to empathize with others, and can assess the needs and drives of people around you, you are using interpersonal intelligence.

Intrapersonal

Much like interpersonal intelligence, intrapersonal describes the ability to be attuned to emotions, drives and motives, but this time within oneself. Strong intrapersonal intelligence involves the ability to observe and reflect on one’s thoughts and emotions. Simply, this intelligence involves the ability to be very self-aware.

Visual-Spatial

This intelligence is used by anyone who uses maps, pictures, videos, charts or blueprints. Architects and taxi drivers both use visual-spatial intelligence in different ways.

Anyone who has an affinity for the outdoors or understanding the natural world possesses this intelligence. If you are good at categorizing and organizing things based on types, interested in biology or other natural sciences or enjoy camping, you are exercising your naturalist intelligence.

Existential

This intelligence is not one of the original eight, but Gardner suggested it could include the ability to think about big questions such as spirituality, one’s place in the universe or the meaning of life.

Using Your Intelligences for Creative Breakthroughs

Again, these intelligences do not put you into a box as having a “type.” You use many of these intelligences in many different kinds of tasks. If you know you are a visual learner, however, you know that you likely tend to exercise your visual-spatial intelligence.

These intelligences also relate to the creative process and the ways in which your nonconscious mind may feed you new insights or flashes of inspiration.

For instance, music may trigger your creativity if you tend toward musical intelligence, or you may receive inspiration as images in your mind’s eye if you are more visual-spatial. Your bodily-kinesthetic intelligence could deliver to you a bodily-sense of knowing or gut feeling about an idea. Pay attention to what your intelligences are, how you tend to use them in different ways and how your nonconscious mind could subtly deliver you new information.

As you’ve learned about the creative process in the last chapter of this guide, creativity is dynamic and sometimes elusive. It involves a certain degree of spontaneity and illumination on its own terms. You can’t plan for a spontaneous experience, but you can want or intend it, expect it, get out of the way and let it happen.

In the following chapter, you’ll learn about the neuroscience of altered states which allow you to access greater perspective and resources. In other words, you’ll learn how to attune yourself to receive creative problem solving inspiration from a higher order of thinking.

ALTERED STATES AND FLOW

In the previous chapter you explored some views of creativity as it unfolds in work, human behavior and the natural world. In this chapter we’ll delve into the neuroscience of creative breakthroughs, and a skill you will need to navigate the speed of the 21st century and beyond: how to move in and out of altered states.

An Overview of Non-Ordinary States

In 2013, the RedBull Hacking Creativity Projec t–the largest meta-analysis of creativity research ever conducted–reviewed more than 30,000 research papers, hundreds of subject matter experts, breakdancers, poets, rock stars and more, only to find that creativity is essential to problem solving, and that in general, we have little training for it.

Creative problem solving requires the ability to find solutions by holding conflicting perspectives and using friction to synthesize a new idea. As Dr. Paul Scheele notes, it requires giving up a singular point of view, and either/or logic. And as it turns out, the best way to access this new, expanded point of view is through non-ordinary states of consciousness. 

Non-ordinary states of consciousness encompass a wide variety of experiences that typically fall into two categories: the peak or mystical variety, and those that are slightly more “ordinary” and can be cultivated through practice. The line between the two, however, is not well defined.

For instance, non-ordinary peak experiences such as Near Death Experiences (NDEs), Out of Body Experiences, mystical or religious revelations, illuminations, or experiences on psychedelics are not everyday occurrences, and many of us will not experience an NDE or Out of Body experience. Then there are the slightly more ordinary , non-ordinary states, which are usually known as flow states, meditative states, or those accessed through mindbody practices such as yoga, or the awe of being in nature.

The second category we can move in and out of with ease and some training. Cultivating the skill of being able to move in and out of these states at will is a necessary skill for accessing creative breakthroughs. This skill can be cultivated by recognizing when you’re in your regular waking beta brainwave state versus alpha, theta or another.

A Primer on Brainwave States

According to Jamie Wheal and Steven Kotler of the Flow Genome Project, “we’ve been trying to train for a skill set, but what we really need is to train for the skill of accessing altered states.” 

In order to access greater creativity, it helps to understand the brainwave states associated with different levels of resources within you. When you can become attuned to what these states feel like, and how to enter them at will, you can harness massive amounts of information that are normally unavailable to you in your regular waking state.

The ways of the Western world are often based on more productivity, more output, more hustle–the legacy of the Industrial Model. Yet these ways of being severely limit human potential and expression.

In a moment, you’ll see a chart that is based on the work of Dr. Joe Dispenza in his book Breaking the Habit of Being Yourself . The left side of the chart displays the brainwave frequency, the developmental stage in life where this is the dominant state, and brief notes about what this state means. The right side of the chart demonstrates the resources available within these states when we access them as adults.

Developmental Stages of Mind

As we develop from infancy into adulthood, we move through stages in which we experience a dominant brainwave state . For instance, infants (age zero to two) spend most of their time in a delta state, which is why they’re asleep much of the time. Human adults mostly experience delta waves only during sleep. In this state there is little mental editing, critical thinking, or judgment taking place.

As children grow, they enter into a theta state where they are essentially in a trance. This is how small children learn so quickly, and are also so imaginative. For adults, this is a place of intuition and even where deep healing takes place. If you have ever been under hypnosis, this is likely where you were. Your nonconscious mind is highly impressionable in this state.

Alpha states are well known thanks to the mindfulness movement. In school age children, the analytical mind begins to develop, yet they retain an awareness of both their inner and outer worlds. For adults, we may recognize alpha as a place of relaxed alertness in meditation or while gazing at a relaxing natural scene.

Beta states begin to become dominant in children from age eight to twelve and into adulthood. This is our regular waking state as adults where we engage in logical thinking, problem solving and being mostly focused on the environment in front of us. Beta is necessary for successful functioning as an adult.

When we move into the mid to higher ranges of beta frequencies, however, we are likely very stressed, anxious or have experienced some kind of traumatic event. In these ranges, it means your mindbody system is chaotic, where you begin releasing survival chemicals, and may be over-concentrating on a subject–which means you can’t open yourself to other possibilities. Essentially your stressed system has produced tunnel vision in you.

Then there are gamma states or the highest frequency waves we can measure so far, which have been demonstrated in Buddhist monks during meditation. This is the state of peak experiences.

Altered States and Creativity Boosts

As you saw in the chart above, research on Tibetan Buddhist monks in the 1990s revealed a preponderance of gamma brainwaves. We now know that these brainwave patterns arise during “binding” when novel ideas come together for the first time and create new neural pathways.

In order to have this kind of experience, your prefrontal cortex, or the seat of your executive functioning, needs to come offline. In Stealing Fire, Wheal and Kotler highlight that researchers at the University of Sydney used transcranial magnetic stimulation to do this, and created 20 to 40-minute flow states.

Psychedelic testing has also revealed as much as a 200 percent creativity boost in some individuals. The authors of the study note the real world solutions that emerged during an experiment included “design of a linear electron accelerator beam-steering device, a mathematical theorem regarding NOR-gate circuits, a new design for a vibratory microtome, a space probe designed to measure solar properties, and a new conceptual model of a photon.”

Whether it be mindfulness training, psychedelics or technological stimulation, researchers have seen a 200 percent boost in creativity, 490 percent boost in learning, and a 500 percent boost in productivity. ( Stealing Fire p . 50)

So in case you were wondering, do short-term peak experiences help us to solve real-world problems? YES.

If you are to harness altered states to increase your creativity and productivity, how else do you recognize them when they occur? The Flow Genome Project’s phenomenological description of these states as S.T.E.R.–Selflessness, Timelessness, Effortlessness and Richness–may be helpful.

Selflessness

This experience means you feel at first less , as if something is missing in you. You experience your nagging inner voice, but then the neurotic prefrontal cortex goes offline. Transient hypofrontality kicks in and your inner critic goes quiet.

Developmental psychologist Robert Kegan describes this as a subject-object shift. In his book In Over Our Head s : The Mental Demands of Modern Life , Kegan explains this shift:

“You start. . . constructing a world that is much more friendly to contradiction, to oppositeness, to being able to hold onto multiple systems of thinking. . . This means that the self is more about movement through different forms of consciousness than about defining and identifying with any one form.” In other words, you step outside of yourself and it gives you perspective.

Timelessness

Transient hypofrontality also shuts off your ability to calculate time. Here, you can’t separate past from future, and the only thing that matters is now. This is presence or mindful awareness. Your amygdala, the seat of your fight or flight response calms down here too.

In a study in Psychological Science , Jennifer Aaker and Melanie Rudd found “an experience of timelessness is so powerful it shapes behavior. In a series of experiments, subjects who tasted even a brief moment of timelessness ‘felt they had more time available, were less impatient, more willing to volunteer to help others, more strongly preferred experiences over mental products, and experienced a greater boost in life satisfaction.’”

Can you imagine then, what a brief taste of timelessness can do for your ability to solve complex problems? When you can drop that urgency for a moment to feel into the feeling of an abundance of time and resources ? The past and future fade away. You no longer try to predict what the near future will look like based on historical evidence. See chapter five of this guide where Dr. Paul Scheele’s Natural Brilliance model will delve into a process for generating creative solutions.

Effortlessness

Effortlessness can propel you past the limits of your normal motivation. When you experience flow while undertaking a task or situation, afterward you know that you did it, it felt amazing, and you want to do it again. The six powerful neurotransmitters involved in flow states can be to blame: norepinephrine, dopamine, endorphins, serotonin, anandamide, and oxytocin–all pleasurable chemicals.

Psychologist Mihaly Csikzentmihalyi’s research into flow found that his subjects frequently called the state ‘addictive,’ and admitted to going to exceptional lengths to engage in flow states more often. Czikzenmihalyi explains in his book Flow that the experience “lifts the course of life to another level. . . alienation gives way to involvement, enjoyment replaces boredom, helplessness turns into a feeling of control. . .” The intrinsic reward of feeling flow means you no longer need reminders, to-do lists or an accountability buddy or coach to make sure you do what we need to do.

Your experience becomes vivid, detailed and revealing. Jason Silva is a futurist and host of National Geographic documentaries Brain Games and Origins . In his first YouTube video “You Are a Receiver, ” Silva explains, “It’s creative inspiration or divine madness or that kind of connection to something larger than ourselves that makes us feel like we understand the intelligence that runs throughout the universe.”

The Greeks called this richness anamnesis, or the forgetting of the forgetting. This sense of remembering is that of ecstatic experiences. When your agitated beta waves move into alpha daydreaming or relaxed alertness via the shutting down of your prefrontal cortex, and your anandamide boosts your ‘lateral thinking’, you now have the ability to make connections between seemingly disparate ideas.

Then quasi-hypnotic theta waves enhance relaxation and intuition. Your conscious processing–or what you can pick up through your daily awake beta brainwave state–can only take in about 120 bits of information at once. Listening to another person speak can take almost 60 bits.

That means if two people are talking, you’ve maxed out your attention and cannot take it all in. If you can remember that unconscious processing can handle billions of bits at once, that’s a game changer. The information we need is always there. We just can’t tap into it in our normal state.

So as you’ve seen from the detailed explanation of brainwave frequencies, flow and altered states we presented in this chapter, understanding these different states intellectually, and actually having an embodied experience of them so that you can create set points, helps you reach into the realms of creative problem solving breakthroughs by using your mind to access expanded perspectives and connect seemingly disparate ideas to create innovative solutions.

According to Dr. Win Wenger, a pioneer in Accelerative Learning, Creativity, Brain and Mind Development, your nonconscious mind processes bits of information at 10 million to one of what your conscious mind processes. This equates to you consciously perceiving about 40 bits per second.

An easy way to recognize how much you are letting in is by paying attention to your eyes. If you are hard focusing your eyes, you are in your conscious mind. If you have a softer gaze, you are allowing in information from the periphery, and you are accessing your nonconscious mind.

In this guide, we are not just looking for creative solutions; we are looking for creative solutions for the 21st century going forward . This means that we need to be cautious of the influence of the Industrial Model on our habits of looking for solutions through left-brain analysis alone. Using altered states on a regular basis is a way to move beyond the left brain.

As you will see in the next chapter on the Natural Brilliance model, Dr. Paul Scheele notes that our problems are defined within our mental and social models. So, in order to effectively create solutions, we need to shift our paradigm in the way we approach the problem.

Paradigm shifts mean that we shift our consciousness to what developmental psychologists would call a higher order of thinking, or the expansive perspective of altered states. In the following chapter, you’ll dive into Scheele’s step-by-step Natural Brilliance model.

HOW TO USE THE NATURAL BRILLIANCE MODEL FOR PARADOXICAL PROBLEMS

“In the beginner’s mind there are many possibilities, but in the expert’s there are few. We must have a beginner’s mind, free from possessing anything, a mind that knows everything is in flowing change. Nothing exists but momentarily in its present form…” – Shunryu Suzuki, Zen Master

As we’ve discussed in previous chapters of this guide, our modern globalized world is complex, ever-changing, and will require greater creative problem solving capabilities than perhaps any other time in our human history.

Now that you have an understanding of the neuroscience behind brainwave states, as well as the importance of utilizing altered states in creative problem solving, we’ll now introduce you to a specific, highly effective problem solving technique for addressing paradoxical problems: The Natural Brilliance model.

Flipping the Old Problem-Solving Paradigm

The Natural Brilliance model is a creative problem solving process originally created for Honeywell by Paul Scheele, PhD, a pioneer in Accelerative Learning and Neuro-Linguistic Programming.

Scheele notes that people typically spend 20 percent of the time and effort of defining a problem and finding a solution, and then 80 percent on the implementation of it, which often leads to more problems. Scheele suggests that we need to spend 80 percent of the time and effort on finding solutions—meaning don’t just find one or two solutions. It means finding more– up to 7, 9, 11 different solutions.

The reason for coming up with a higher number of solutions is that the ones that come first are usually the easy answers that are emerging from the level of thinking that created the problem.

This means that when we come up with solutions, we need to challenge them right away. Consider, what could go wrong? What will result from solving this aspect of a problem? When 80 percent of the effort is spent on the solution finding, only 20 percent need be spent on implementation, which will typically go far more smoothly than the 20/80 percent approach.

Creative Leadership

“Our current problems are the unintended consequences of our prevailing problem-solving approach.” – Dr. Paul Scheele

In an interview on Creativity in Business, Scheele noted that the ability to embrace paradox and be comfortable with ambiguity is crucial to creativity within organizations. The paradox refers to the fact that whatever solution you implement can create more problems, so there is no lasting solution.

We need to think of creativity as evolutionary. It involves solving, creating, implementing the solution, receiving feedback from the implementation and then further refining the approach to the problem. You will see this approach in action in the steps of the Natural Brilliance model below.

Scheele also shares that our mental models are based on social systems, which means we are wearing blinders to what those models are, so we end up creating more of the same without realizing how or why. Creative leadership, then, must include the capacity to make these models visible so that they can be changed.

About the Natural Brilliance Model

According to Scheele in his book Natural Brilliance , the Natural Brilliance model uses Neuro-linguistic Programming (NLP) to deconstruct rigid definitions of a static “problem” and instead move to a fluid exploration of internal representations and options.

This deconstruction makes the mental models visible so that they can be changed, and, therefore, allows for a cohesive whole that incorporates all desired benefits to remain. It removes the either/or dichotomy that our minds typically resort to–which is the paradox. It requires a shift to a higher order of consciousness. Or, like, Albert Einstein has been quoted as saying, “we cannot solve our problems on the same level of thinking that created them.”

This model can be used for complex (or paradoxical) problems that a group is working on together in business, or it can be used to address personal problems within one’s own life. No matter the problem being addressed, it helps individuals to work through stuck states: those situations where it seems you have an inability to learn or make progress in an area.

It addresses the physical, mental and emotional push and pull, or what Scheele calls Oscillation between options, or knowing what would be best to do and then failing to take action in order to change the situation. This oscillation results in stagnation, where people think change is too difficult.

For most people, you are afraid to change because you risk losing the present positives that you want to keep. On the other hand, the future also has some negatives that will inevitably arise from the change you are implementing.

Stuck States and using NLP to reframe

This series of questions can be used for any stuck state, which is whatever you seem unable to accomplish in life, and can help you to get clarity on what you do want versus what you do not want. When you find yourself in oscillation and unable to take action, ask yourself:

• What is the difference between the present state and desired outcome? In what area of life (or business or whatever the context in which you are seeking new solutions) is there oscillation? In personal life, this could be in your work, creating, self-expression, learning or intellectual abilities, physical body or wellness, social, interpersonal or community problems, or family/relationships.
• What personal identity do you maintain in relationship to this issue? How do you view yourself? What do you affirm about this issue? And what do you believe to be true for you?
• What is the predominant emotion?
• What is your unresolvable paradox? In other words, what opposing outcomes do you want at the same time?
• What are the benefits and detriments inside your stuck state?
• What fears are associated with your stuck state?

The answers to these questions will help you to understand your current frame of reference surrounding your problem so you can shift it.

Step 1: Release

The first step, Release, drains stress out of the physical systems. Relax your body and mind into an alpha state.

Releasing can be as easy as changing your posture, eye focus, breathing, and thoughts to produce a calming effect.

You are familiar with this concept if you’ve read chapter four of this guide. Tension and resistance characterize a person trying to change the present situation. Often, the person strains to avoid making the situation worse. You’re trying to force an outcome. Scheele notes that, paradoxically, almost everything people instinctively do to remedy a bad situation makes it worse. The best solution may also be counterintuitive.

Tension and stress causes us to narrowly focus our attention. Think back to our brainwave chart in chapter four. In this narrowed attention, you’re too focused on the details and miss the big picture. Scheele states that “breakthrough happens when we make the connection that our attempts to keep everything in control are antithetical to relaxing enough to be in control.”

By relaxing, you allow your sensory system to take in subtle changes within and around you. This is how you can be more open to intuitive nudges and resources from your nonconscious mind. This leads us to the next step, Notice.

Step 2: Notice

The Notice step could also be thought of as mindfulness or presence. It involves entering into increased awareness both of external sensory input and internal sensations such as intuition and impressions upon your inner mind.   You get rid of your tunnel vision of a problem.

Scheele notes that when you attend to the input in your sensory systems, you will naturally generate creative options and promising responses. The reason for this is because your inner mind makes connections and associations much faster than your conscious mind. You’re giving your mind direction and then it can get to work on deep levels.

This awareness includes using your five physical senses to pay attention to the external environment, as well as your corresponding internal senses. Internal perceptions include inner pictures, imaginings, memories, emotional feelings, remembered tactile sensations, internal dialogue, voices and other sounds, even remembered smells and tastes. Remember your multiple intelligences here.

Relaxed alertness and a broader perception of   information helps you to now choose new responses from a rich set of options. You stop the oscillation.

Step 3: Respond

This step means to take action which will then provide feedback. Until you take some kind of action and receive feedback, you cannot know what steps to take next, if your approach is on the right track, or if you need to rethink your actions or plan all together.

Any response either increases the oscillation and the inability to move, or it dampens the oscillation and increases movement toward a satisfying outcome. For instance, falling down simply provides feedback on how to walk better next time.

Once your brain recognizes that your actions (or not doing any actions) makes your situation better or worse, you have the beginnings of change and the first step in gaining control of the outcomes you want to produce.

When you feel you can cause your life to get better, you build your self-confidence and self-esteem. Measure your progress after taking action, and be kind to yourself. There is no failure; only feedback and progress.

Step 4: Witness

This step allows you to create the successful outcome you are after. Just as in Step 3 you learned to remain neutral and relaxed, it is still important to maintain a nonjudgmental stance, or what Scheele calls emotional safety and blessing. Witnessing means you are simply observing. Feedback is learning; failure or success is not the point. Scheele suggests giving your new behaviors at least 50 trials.

Again, the Natural Brilliance process is:

This process may seem very simple–because it is! The key is to remember to utilize it in tense situations, especially when there is an urgency to find a creative solution. Slowing down in times of stress seems counterintuitive, but it is exactly what you need in order to find the best solutions.

THE WIND TUNNEL AND OTHER CREATIVE TECHNIQUES

In the last chapter you learned Paul Scheele’s Natural Brilliance model for creating solutions for paradoxical problems. One of the keys to Scheele’s model is being open to many options, and not stopping at the first few ideas that you receive because those are likely too close to the level of thinking that created the problem. You need to go deeper and access more resources–just as you learned in the previous chapters on multiple intelligences and altered states.

In this chapter you’ll learn some specific techniques to increase your creative idea generation, as well as tips to exercise your mind for creative thinking on a regular basis, even if you are not currently working on a problem.

Image Streaming

The Wind Tunnel Technique was created by Win Wenger, PhD, pioneer in Accelerative Learning, Creativity, Brain and Mind Development and Political Economy, and one of the authors of The Einstein Factor.

One of Wenger’s key contributions to the field of creativity is his research on Image Streaming to reach the resources beyond your conscious mind.

According to Wenger, 80 to 90 percent of information your brain processes happens through sensory image association, while only two percent happens through word association. So this means talking about a problem in a logical, left brain manner is limited. You need to access the right brain, which communicates in images, metaphors and feelings. Image Streaming should be used to describe in sensory-textured detail as possible.

If you recall the brainwave chart earlier in this guide, when you are receiving spontaneous images in your mind, you are automatically working at a theta brainwave level, which is accessing far greater resources than your conscious mind can capture.

Within this foundational framework of Image Streaming, Wenger developed a “torrential approach” with an outpouring of perceptions from the mind: the Wind Tunnel.

The Wind Tunnel

In this brainstorming exercise, you work with a partner to capture whatever creative ideas flow from your nonconscious mind, without allowing for the judgments or analysis of your conscious mind to slow you down.

• You start with a minimum of 11 minutes, but the longer the time, the better.
• Perhaps after preparing by reading some texts on a subject, or reviewing other information about a topic or field, you would then proceed to talk without stopping. As Paul Scheele mentioned about his Natural Brilliance approach, the main problem in solving problems is getting past the conscious expectation of what the answer ought to be.
• In order to get past what you already know and access new perceptions, your partner who is recording your ideas should be focused on encouraging you to speak faster.
• The recording partner should only write down three to four of the most important or interesting ideas that you as the speaker mention and ignore the rest.
• The idea of this process is to speak first and think later, and be willing to be wrong or silly. Wenger notes that if your idea would elicit a burst of laughter from another person, it is probably a good idea in disguise.
• The recording partner will then take four minutes to share his or her notes on the most interesting things the speaker said.
• If relevant, you could then switch with your partner and allow the recorder to become the speaker about a topic he or she has just studied or reviewed.

The process may seem similar to doing free writing or any process where you let words flow without stopping to analyze them, but the addition of a partner could lead to recognizing significant ideas from you that you would not highlight as significant or useful.

The Crab Apple Process

Another creative brainstorming approach from Wenger is the Crab Apple Process.

• In this simple process, you allow your attention to be drawn to something in your surroundings. It could be as simple as a crab apple.
• Begin to describe aspects of the object of your attention, and then begin to relate aspects of the object to the topic of discussion. Remember, the more sensory, textured detail you can include, the better.
• Like the Wind Tunnel technique, the longer amount of time you go for in doing this, the better the ideas will flow.

Accessing Creativity Through Another Pathway

Prolific author Jean Houston, one of the principal founders of the Human Potential Movement, as well as founder of The Mind Research Institute often discusses her practice of accessing creativity through other paths. For instance, if Houston is working on writing and having trouble finding her flow of ideas, she will go cook and allow the ideas to come as they are ready.

You could try anything: cooking, painting, playing music, but the key is not to just use any activity. Houston notes that cooking is her other pathway because she is skilled and confident in it. So choose an activity where you are competent and confident in your abilities, and it does not demand much of you. In other words, it doesn’t feel like hard work that causes you to feel tension. This process will not only free up your nonconscious mind to offer up solutions to your creative problem, but may also allow you to access a burst of energy to create.

Draw Your Solutions

Like Wenger noted, your brain uses sensory-image association to process the incoming stream of information in your world. Like his Image Streaming techniques, using your right brain to bypass the left brain logical mind can help you generate novel solutions. This can include activities such as drawing (you don’t have to be a good artist). The point is not to really think about what you are drawing.

Just put your hand to paper and see what comes out. Think about how art therapy works, especially for children. By drawing or painting, they are able to express unconscious emotions. Similarly, you drawing can allow you to unleash some of the genius lurking in your nonconscious mind.

As Tim Ferriss, author of The Four Hour Work Week , often mentions, daily routines can set you up for success, but you also need to learn how to break them.

Consider these questions:

• Do you open yourself to novelty in your life?
• Do you take different routes home from work?
• Do you make yourself available to new people, places and ideas?
• Do you go against your habits to explore that which is different from your reality?

Simply becoming more deliberately curious and open minded about the world can help you to take in more varied, diverse sensory information, which later allow you to make novel connections between seemingly unrelated ideas–often the mark of genius.

HOW THE NATURAL WORLD MAKES YOU MASSIVELY CREATIVE

It’s well known that many famous artists, inventors and thinkers throughout history spent time in nature–especially walking–to enhance their work. Nikola Tesla, John Muir, Albert Einstein, Ludwig Van Beethoven and many more often credit their time in nature for creative breakthroughs.

In our modern world, we have plenty of emerging data to explain why nature helps us be more creative, and especially why this is so important in the Digital Age.

How Our Brains Evolved in Nature

Our brains evolved outside where we could be filled with interesting things, but not an overwhelming amount of interesting things. Our ancestors could notice passing distractions, but also had the ability to focus and remain disciplined so they could master skills, build tools, have families, and hunt. Evolution favored early humans who could stay on task and switch tasks when needed. Our prefrontal cortex evolved to allow us to do this.

Our ancestors were curious and also wanted to explore. The ones who could survive in dynamic, unfamiliar environments could respond more quickly. Just as in today’s complex, ever-changing world, those of us who can be creative enough to switch tasks and devise novel solutions will be far more likely to thrive.

In the modern world we consume 74 gigabytes of data every day, according to McGill University neuroscientist Daniel Levitin. Teens today spend vastly more waking hours on screens than outdoors, which means that the Digital Age is profoundly narrowing our horizons and our creativity.

How Nature Expands Our Creative Minds

Nature gets us into flow states, especially after a few days of being outdoors. David Strayer of the University of Utah’s Applied Cognition Lab notes that nature helps us think, solve problems and work together, primarily by lowering stress and anxiety.

Stephen and Rachel Kaplan at the University of Michigan developed Attention Restoration Theory (ART) which explains how nature scenes evoke “soft fascination” and help us rest our top-down, direct-attention faculties, helping us relax so we can think better. You rest the executive branch of your brain after a couple of days in the wilderness.

After three days of being in nature, you’re more relaxed and begin noticing details. Once the novelty effect of the first few days wears off, your attention is no longer grabbed so you move into intuition. This is where the creative inspiration starts bubbling up. From a neuroscientific perspective, this means nature effortlessly puts you in the calm-alert zone of the alpha state.

The overall take away from these experts is that when the brain rests from daily tasks, it can make room for other things.

Luckily, we also have tools such as The Nature Pyramid developed by Tim Beatley who runs the Biophilic Cities Project at the University of Virginia. Beatley has broken down more exact amounts of time spent in nature and how it affects our wellbeing and creativity.

The Nature Pyramid

The first step in expanding your creativity and wellbeing, is in scheduling daily interactions with nearby nature to help you de-stress, find focus and recover from mental fatigue. Remember our brainwave chart? Too much time in a high beta brainwave state is not good for your mind or body, and severely limits your perception of the world.

Birds, trees in your neighborhood, pets, house plants, public and private architecture, daylight, fresh air, the ability to see blue sky and naturalistic landscaping are fall under the daily nature schedule.

The second step is weekly outings to parks, waterways, and specifically places where the sounds of a city diminish. The minimum optimal time spent here is one hour per week. Think big city parks, regional or national parks that you can easily access.

The third step is monthly excursions to forests, “restful, escapist natural areas” one weekend per month. This level of nature immersion benefits our immune systems too.

The fourth level of the pyramid encompasses the “rare, but essential” doses of wilderness yearly or biyearly. These kinds of trips are intense, multi-day bursts of nature. They can often be life-changing, or paradigm-shifting, and “fill us with awe and reassurance of our place in the universe,” according to Florence Williams in her book The Nature Fix .

In fact, consider how American President Teddy Roosevelt, arguably one of the “most hyperproductive presidents of all time” according to Williams, escaped to open country for months at a time.

Awe and Creativity

Aside from the spiritual or existential benefits of this kind of wilderness trip, if you’ll recall the role of awe in altered states and the ah-ha breakthroughs it can create, you will understand why time in nature can be incredibly powerful in generating creative solutions.

An awe-inspiring experience means that we have difficulty making sense of it. These are the transcendent experiences described by philosophers, poets, and mystics. These experiences are not just transitory moments of wonder, however. Awe can change your perspective even for a long time afterward.

THE CREATIVE PROCESS REVISITED: HOW TO AVOID SELF SABOTAGE

Throughout this guide, we’ve looked at the creative process as a way to solve a discrete problem. The creative process can also be understood in a broader scope as well. Afterall, our human-directed creative process is a microcosm of the universal creative process.

A Lifespan Approach to the Creative Process

Novelist and poet Orna Ross takes a lifespan approach in describing creativity in the context of stages of psychological development that we all move in and out of. Ross’s process is particularly helpful in understanding problems of procrastination, overwhelm and self-sabotage .

These seven stages are intention, incubation, investigation, composition, clarification, correction and completion. They do not operate in a linear way. Instead they are spontaneous and free-flowing, and can sometimes feel chaotic or overwhelming.

This is not a simplistic model imposed on human behaviour but a primal, unfolding process that happens over and over again, in humans and in nature. We can see this creative unfolding reflected in the seven stages of life, and also in the seven psychological states, as follows.

STAGE 1: INTENTION (Aspiring) First Law of Creation: Birth Life Stage: Infancy: Impulse

STAGE 2: INCUBATION (Germinating) Second Law of Creation: Enchantment Life Stage: Childhood: Magic

STAGE 3: INVESTIGATION (Exploring) Third Law of Creation: Revolution Life Stage: Adolescence: Experiment

STAGE 4: COMPOSITION (Devising) Fourth Law of Creation: Involution Life Stage: Adulthood: Logic

STAGE 5: CLARIFICATION (Deepening) Fifth Law of Creation: Selfhood Life Stage: Early Midlife: Appraisal

STAGE 6: CORRECTION (Revis[ion]ing) Sixth Law of Creation: Evolution Life Stage: Late Midlife: Adaptation

STAGE 7: COMPLETION (Finishing and Letting Go) Seventh Law of Creation: Transformation Life Stage: Aging: Release

Ross compares the example of doing something that comes easy to us, such as making a  family dinner, painting a room, or writing an article, where we zip through the stages without noticing them, to doing something that stretches us: conference catering for 300, making a million dollars, writing a novel, which require a more nuanced understanding of the differing behaviours and requirements of each stage.

Ross notes that “a common reason why people fail to accomplish their heart’s desire is because they are indulging thoughts and behaviours that are inappropriate to the stage they are in.”

For instance, if you tend to edit (stage 6) your ideas and insights before they are fully formed (stage 2), you are impeding the natural process.

This perspective demonstrates that creativity is both a science and an art with clear steps that can be followed, but also requires a letting go and allowing. Creativity takes courage whether you are solving a problem at work, or creating your own life. It can be a messy endeavor, but nonetheless, this powerful process is unavoidable in all existence.

So that’s Creative Problem Solving for the 21st Century: The Go-To Guide.

Creativity is largely about bringing seemingly disparate ideas together in new ways, and applying it to a real-world situation. It doesn’t mean you have to invent something new, because the truth is nothing is ever truly new. Everything is built upon the ideas and experiences of others.

Never doubt your creativity. No one else has your unique combination of education and life experience. No one wears the same lenses as you to view the world. Remember, if your idea is silly or laughable, it’s probably a genius idea in disguise.

Now we want to turn it over to you: what did you think about this guide?

Let us know by leaving a comment below.

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How to Be a More Creative Problem-Solver at Work: 8 Tips

• 01 Mar 2022

The importance of creativity in the workplace—particularly when problem-solving—is undeniable. Business leaders can’t approach new problems with old solutions and expect the same result.

This is where innovation-based processes need to guide problem-solving. Here’s an overview of what creative problem-solving is, along with tips on how to use it in conjunction with design thinking.

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What Is Creative Problem-Solving?

Encountering problems with no clear cause can be frustrating. This occurs when there’s disagreement around a defined problem or research yields unclear results. In such situations, creative problem-solving helps develop solutions, despite a lack of clarity.

While creative problem-solving is less structured than other forms of innovation, it encourages exploring open-ended ideas and shifting perspectives—thereby fostering innovation and easier adaptation in the workplace. It also works best when paired with other innovation-based processes, such as design thinking .

Creative Problem-Solving and Design Thinking

Design thinking is a solutions-based mentality that encourages innovation and problem-solving. It’s guided by an iterative process that Harvard Business School Dean Srikant Datar outlines in four stages in the online course Design Thinking and Innovation :

• Clarify: This stage involves researching a problem through empathic observation and insights.
• Ideate: This stage focuses on generating ideas and asking open-ended questions based on observations made during the clarification stage.
• Develop: The development stage involves exploring possible solutions based on the ideas you generate. Experimentation and prototyping are both encouraged.
• Implement: The final stage is a culmination of the previous three. It involves finalizing a solution’s development and communicating its value to stakeholders.

Although user research is an essential first step in the design thinking process, there are times when it can’t identify a problem’s root cause. Creative problem-solving addresses this challenge by promoting the development of new perspectives.

Leveraging tools like design thinking and creativity at work can further your problem-solving abilities. Here are eight tips for doing so.

8 Creative Problem-Solving Tips

1. empathize with your audience.

A fundamental practice of design thinking’s clarify stage is empathy. Understanding your target audience can help you find creative and relevant solutions for their pain points through observing them and asking questions.

Practice empathy by paying attention to others’ needs and avoiding personal comparisons. The more you understand your audience, the more effective your solutions will be.

2. Reframe Problems as Questions

If a problem is difficult to define, reframe it as a question rather than a statement. For example, instead of saying, "The problem is," try framing around a question like, "How might we?" Think creatively by shifting your focus from the problem to potential solutions.

Consider this hypothetical case study: You’re the owner of a local coffee shop trying to fill your tip jar. Approaching the situation with a problem-focused mindset frames this as: "We need to find a way to get customers to tip more." If you reframe this as a question, however, you can explore: "How might we make it easier for customers to tip?" When you shift your focus from the shop to the customer, you empathize with your audience. You can take this train of thought one step further and consider questions such as: "How might we provide a tipping method for customers who don't carry cash?"

Whether you work at a coffee shop, a startup, or a Fortune 500 company, reframing can help surface creative solutions to problems that are difficult to define.

3. Defer Judgment of Ideas

If you encounter an idea that seems outlandish or unreasonable, a natural response would be to reject it. This instant judgment impedes creativity. Even if ideas seem implausible, they can play a huge part in ideation. It's important to permit the exploration of original ideas.

While judgment can be perceived as negative, it’s crucial to avoid accepting ideas too quickly. If you love an idea, don’t immediately pursue it. Give equal consideration to each proposal and build on different concepts instead of acting on them immediately.

4. Overcome Cognitive Fixedness

Cognitive fixedness is a state of mind that prevents you from recognizing a situation’s alternative solutions or interpretations instead of considering every situation through the lens of past experiences.

Although it's efficient in the short-term, cognitive fixedness interferes with creative thinking because it prevents you from approaching situations unbiased. It's important to be aware of this tendency so you can avoid it.

5. Balance Divergent and Convergent Thinking

One of the key principles of creative problem-solving is the balance of divergent and convergent thinking. Divergent thinking is the process of brainstorming multiple ideas without limitation; open-ended creativity is encouraged. It’s an effective tool for generating ideas, but not every idea can be explored. Divergent thinking eventually needs to be grounded in reality.

Convergent thinking, on the other hand, is the process of narrowing ideas down into a few options. While converging ideas too quickly stifles creativity, it’s an important step that bridges the gap between ideation and development. It's important to strike a healthy balance between both to allow for the ideation and exploration of creative ideas.

6. Use Creative Tools

Using creative tools is another way to foster innovation. Without a clear cause for a problem, such tools can help you avoid cognitive fixedness and abrupt decision-making. Here are several examples:

Problem Stories

Creating a problem story requires identifying undesired phenomena (UDP) and taking note of events that precede and result from them. The goal is to reframe the situations to visualize their cause and effect.

To start, identify a UDP. Then, discover what events led to it. Observe and ask questions of your consumer base to determine the UDP’s cause.

Next, identify why the UDP is a problem. What effect does the UDP have that necessitates changing the status quo? It's helpful to visualize each event in boxes adjacent to one another when answering such questions.

The problem story can be extended in either direction, as long as there are additional cause-and-effect relationships. Once complete, focus on breaking the chains connecting two subsequent events by disrupting the cause-and-effect relationship between them.

Alternate Worlds

The alternate worlds tool encourages you to consider how people from different backgrounds would approach similar situations. For instance, how would someone in hospitality versus manufacturing approach the same problem? This tool isn't intended to instantly solve problems but, rather, to encourage idea generation and creativity.

7. Use Positive Language

It's vital to maintain a positive mindset when problem-solving and avoid negative words that interfere with creativity. Positive language prevents quick judgments and overcomes cognitive fixedness. Instead of "no, but," use words like "yes, and."

Positive language makes others feel heard and valued rather than shut down. This practice doesn’t necessitate agreeing with every idea but instead approaching each from a positive perspective.

Using “yes, and” as a tool for further idea exploration is also effective. If someone presents an idea, build upon it using “yes, and.” What additional features could improve it? How could it benefit consumers beyond its intended purpose?

While it may not seem essential, this small adjustment can make a big difference in encouraging creativity.

8. Practice Design Thinking

Practicing design thinking can make you a more creative problem-solver. While commonly associated with the workplace, adopting a design thinking mentality can also improve your everyday life. Here are several ways you can practice design thinking:

• Learn from others: There are many examples of design thinking in business . Review case studies to learn from others’ successes, research problems companies haven't addressed, and consider alternative solutions using the design thinking process.
• Approach everyday problems with a design thinking mentality: One of the best ways to practice design thinking is to apply it to your daily life. Approach everyday problems using design thinking’s four-stage framework to uncover what solutions it yields.
• Study design thinking: While learning design thinking independently is a great place to start, taking an online course can offer more insight and practical experience. The right course can teach you important skills , increase your marketability, and provide valuable networking opportunities.

Ready to Become a Creative Problem-Solver?

Though creativity comes naturally to some, it's an acquired skill for many. Regardless of which category you're in, improving your ability to innovate is a valuable endeavor. Whether you want to bolster your creativity or expand your professional skill set, taking an innovation-based course can enhance your problem-solving.

If you're ready to become a more creative problem-solver, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses . If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author

Creative Problem-Solving Approach: Skills, Framework, 3 Real-life Examples

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• Identifying the Real Problem : Imagine you wake up to a cold shower. The obvious problem? No hot water! But before you start dismantling the showerhead, take a step back. Is it a faulty heating element, a low thermostat setting, or a bigger issue with the building’s plumbing? This initial step is crucial. Ask yourself questions like “What are the symptoms?” and “When did this problem start?”. In our shower scenario, identifying the root cause (a faulty heating element) saves you time and unnecessary tinkering.
• Generating Wild Ideas : Now, it’s time to unleash your creativity! Remember that brainstorming session in school where every idea, no matter how wacky, was welcome? That’s the spirit! Back to our chilly shower situation, ideas might include: boiling water on the stove for a makeshift bath (not ideal!), calling the landlord for repairs (the most likely solution!), or – if you’re feeling adventurous – installing a solar water heater (hey, it could work!).
• Evaluating Ideas: Okay, so you have a list of ideas, from the practical to the downright peculiar. Here comes the filter. Evaluate each idea based on realistic criteria. For the shower scenario, fixing the heating element is likely the most feasible and impactful solution. While a solar water heater might be innovative, the cost and practicality might not make it the best choice at this moment.
• From Idea to Action Plan: We’ve identified the best course of action (fixing the heating element). Now, it’s time to develop a concrete solution. This might involve calling a plumber, gathering the necessary tools, or researching DIY repair tutorials (if you’re handy!). The key is to create a clear plan that addresses the problem directly.
• Putting Your Solution to the Test : The plan is in place, it’s time to implement! In our case, this means calling the plumber and getting that heating element fixed. Once the repair is done, take a celebratory hot shower! But remember, even the best plans can have hiccups. If the hot water issue persists, you might need to re-evaluate your initial diagnosis or call the plumber back for further troubleshooting.
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• Netflix:  The company revolutionized how we watch TV shows and movies. However, when the company started, it faced a big challenge – getting people to watch their content when they were not a well-known brand. Instead of relying on traditional advertising, Netflix used creative problem-solving to develop a unique solution. They created an algorithm recommending TV shows and movies based on a user’s viewing history, leading to a highly personalized viewing experience. This recommendation engine became a critical factor in the company’s success, helping them attract and retain customers.
• NASA:  NASA had to devise an instant solution to save the Apollo 13 mission and their team. Their spacecraft was damaged, and they needed a solution to bring their astronauts safely back to Earth. The team fitted a square CO2 filter into a round hole using available materials on the spacecraft; the team used creative problem-solving to develop this approach. This innovative solution allowed the astronauts to return safely to Earth and set this incident as a classic creative solving example.
• IKEA:  IKEA makes stylish and affordable furniture and is a well-versed company. However, they faced significant challenges entering the Japanese market. Japanese apartments are comparatively smaller than the rest of the world, so the regular product range was irrelevant to Japanese customers. So, IKEA used creative problem-solving to develop a solution appealing to the Japanese market. They launched a variety of products specially created for smaller spaces that are easy to assemble and disassemble—they also introduced a range of futons designed to look like beds, appealing to Japanese customers who prefer sleeping on the floor. This innovative and creative approach helped IKEA successfully enter the Japanese market.

• Flexibility:  Being able to adapt to changing circumstances and consider multiple perspectives.
• Open-mindedness:  Being open to new ideas and willing to challenge assumptions.
• Curiosity:  Seek more information by questioning and better understanding the problem.
• Persistence:  If a solution does not work, apply another solution, but continue until the problem is solved.
• Divergent thinking:  Generating multiple ideas and exploring different possibilities.
• Convergent thinking:  Evaluating and selecting the best ideas based on specific criteria.
• Visualization:  Using mental imagery to explore solutions and ideas.
• Collaboration:  Working with others to combine different perspectives and knowledge.
• Risk-taking:  Being willing to take calculated risks and try new approaches.
• Innovation:  Combining ideas and approaches in novel ways to create new solutions.

Evaluate your problem-solving skills for free now

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6.2 Creative Problem-Solving Process

Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-and-entrepreneurship/.

Learning Objectives

By the end of this section, you will be able to:

• Describe the five steps in the creative problem-solving process
• Identify and describe common creative problem-solving tools

Creativity can be an important trait of an entrepreneur, as the chapter on Creativity, Innovation, and Invention discussed. In that discussion, we learned about creativity’s role in innovation . Here, we will look in more depth at creativity’s role in problem solving . Let’s first formally define creativity as the development of original ideas to solve an issue. The intent of being an entrepreneur is to break away from practical norms and use imagination to embrace quick and effective solutions to an existing problem, usually outside the corporate environment.

The Steps of the Creative Problem-Solving Process

Training oneself to think like an entrepreneur means learning the steps to evaluating a challenge: clarify, ideate, develop, implement, and evaluate ( Figure 6.9 ).

Step 1: Clarify

To clarify is the critical step of recognizing the existence of a gap between the current state and a desired state. This can also be thought of as having need awareness , which occurs when the entrepreneur notes a gap between societal or customer needs and actual circumstances. Clarifying the problem by speaking with clients and developing a detailed description of the problem brings the specifics of a problem to light. Failure to identify the specifics of a problem leaves the entrepreneur with the impossible task of solving a ghost problem, a problem that is fully unknown or unseen. To establish and maintain credibility, an entrepreneur must clarify the problem by focusing on solving the problem itself, rather than solving a symptom of the problem.

For example, a farm could have polluted water, but it would not be enough to solve the problem only on that farm. Clarifying would involve identifying the source of the pollution to adequately tackle the problem. After gaining an understanding of a problem, the entrepreneur should begin to formulate plans for eliminating the gap. A fishbone diagram , as shown in Figure 6.10 , is a tool that can be used to identify the causes of such a problem.

In the case of our water pollution example, a fishbone diagram exploring the issue might reveal the items shown in Figure 6.11 .

Step 2: Ideate

To ideate is the step of the creative problem-solving process that involves generating and detailing ideas by the entrepreneur. After collecting all information relevant to the problem, the entrepreneur lists as many causes of the problem as possible. This is the step in which the largest variety of ideas are put forth. Each idea must be evaluated for feasibility and cost as a solution to the problem. If a farm does not have clean water, for example, the entrepreneur must list causes of toxic water and eliminate as many of those causes as possible. The entrepreneur must then move forward investigating solutions to bring the water back to a safe state. If, say, nearby livestock are polluting the water, the livestock should be isolated from the water source.

Step 3: Develop

To develop is the step in which the entrepreneur takes the list of ideas generated and tests each solution for feasibility. The entrepreneur must consider the cost of each idea and the obstacles to implementation. In the preceding example, adding a chemical to the water may not be a feasible solution to the farmer. Not every farmer wants additional chloride or fluoride added to the water due to the effect on both humans and livestock. These tradeoffs should be addressed in the feasibility assessment. The farmer might prefer a filtration system, but the cost of that solution might not be practicable. The entrepreneur should identify and assess alternative solutions to find one that is most cost-effective and feasible to the customer.

Step 4: Implement

To implement is the step in which the solution to the problem is tested and evaluated. The entrepreneur walks through the planned implementation with the client and tests each part of the solution, if a service, or thoroughly tests a developed good. The entrepreneur implements the solution and goes through a structured system of follow-up to ensure the solution remains effective and viable. In the water example, the solution would be reducing runoff from toxic insecticides by adding prairie strips, buffers of grass, and vegetation along banks of streams.

Step 5: Evaluate

To evaluate is the step in which the final solution is assessed. This is a very important step that entrepreneurs often overlook. Any fallacy in the implementation of the product or service is reassessed, and new solutions are implemented. A continual testing process may be needed to find the final solution. The prairie strips, buffers of grass, and vegetation along banks of streams chosen in the farming water example should then be analyzed and tested to ensure the chosen solution changed the content of the water.

Are You Ready?

Implementing creative problem solving.

Removing waste is a problem, and it can also present an entrepreneurial opportunity. Try to examine ways in which waste products that you usually pay to have hauled away can now generate revenue. Whether it’s recycling aluminum cans or cardboard, or garbage that could be used to feed animals, your task is to come up with solutions to this entrepreneurial-oriented problem.

• Try following the first step of the creative problem-solving process and clearly identify the problem.
• Next, gather data and formulate the challenge.
• Then, explore ideas and come up with solutions.
• Develop a plan of action.
• Finally, note how you would evaluate the effectiveness of your solution.

Using Creativity to Solve Problems

Entrepreneurs are faced with solving many problems as they develop their ideas for filling gaps, whether those opportunities involve establishing a new company or starting a new enterprise within an existing company. Some of these problems include staffing, hiring and managing employees, handling legal compliance, funding, marketing, and paying taxes. Beyond the mundane activities listed, the entrepreneur, or the team that the entrepreneur puts in place, is indispensable in maintaining the ongoing creativity behind the product line or service offered. Innovation and creativity in the business are necessary to expand the product line or develop a groundbreaking service.

It is not necessary for the entrepreneur to feel isolated when it comes to finding creative solutions to a problem. There are societies, tools, and new methods available to spur the creativity of the entrepreneur that will further support the success and expansion of a new enterprise. 14 Learning and using entrepreneurial methods to solve problems alleviates the stress many startup owners feel. The entrepreneur’s creativity will increase using collaborative methodologies . Some entrepreneurial collaborative methodologies include crowdsourcing, brainstorming, storyboarding, conducting quick online surveys to test ideas and concepts, and team creativity activities.

Crowdsourcing

Professor Daren Brabham at the University of Southern California has written books on crowdsourcing and touts its potential in for-profit and not-for-profit business sectors. He defines it simply as “an online, distributed problem-solving and production model.” 15 Crowdsourcing involves teams of amateurs and nonexperts working together to form a solution to a problem. 16 The idea, as cbsnews.com’s Jennifer Alsever has put it, is to “tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider. Yet free labor is only a narrow part of crowdsourcing's appeal. More importantly, it enables managers to expand the size of their talent pool while also gaining deeper insight into what customers really want. The challenge is to take a cautionary approach to the ‘wisdom of the crowd,’ which can lead to a ‘herd’ mentality.” 17

Link to Learning

Read this article that discusses what crowdsourcing is, how to use it, and its benefits for more information.

This new business prototype, similar to outsourcing, features an enterprise posting a problem online and asking for volunteers to consider the problem and propose solutions. Volunteers earn a reward, such as prize money, promotional materials like a T-shirt, royalties on creative outlets like photos or designs, and in some cases, compensation for their labor. Before proposing the solution, volunteers learn that the solutions become the intellectual property of the startup posting the problem. The solution is then mass produced for profit by the startup that posted the problem. 18 The process evolves into the crowdsourcing process after the enterprise mass produces and profits from the labor of the volunteers and the team. Entrepreneurs should consider that untapped masses have solutions for many issues for which agendas do not yet exist. Crowdsourcing can exploit those agendas and add to the tools used to stimulate personal creativity. This type of innovation is planned and strategically implemented for profit.

For example, Bombardier held a crowdsourced innovation contest to solicit input on the future of train interiors, including seat design and coach class interior. A corporate jury judged the submissions, with the top ten receiving computers or cash prizes. Companies are often constrained, however, by internal rules limiting open source or external idea sourcing, as they could be accused of “stealing” an idea. While crowdsourcing outside of software can be problematic, some products such as MakerBot ’s 3D printers, 3DR’ s drones, and Jibo ’s Social Robot have used developer kits and “makers” to help build a community and stimulate innovation from the outside.

Work It Out

A crowdsourced potato chip.

In an effort to increase sales among millennials, PepsiCo turned to crowdsourcing to get new flavor ideas for their Lay’s potato chips (called Walker’s in the UK). Their 2012 campaign, “Do Us a Flavor,” was so successful that they received over 14 million submissions. The winner was Cheesy Garlic Bread, which increased their potato chip sales by 8 percent during the first three months after the launch.

• What are some other products that would work well for a crowdsourced campaign contest?
• What items wouldn’t work well?

Amazon ’s Mechanical Turk is an online crowdsourcing platform that allows individuals to post tasks for workers to complete. In many instances, these tasks are compensated, but the payment can be less than one dollar per item completed. Mechanical Turk is one of the largest and most well-known crowdsourcing platforms, but there are a number of other more niche ones as well that would apply to smaller markets. In the case of innovation contests and outsourced tasks from corporations, those tasks may be hosted internally by the corporation.

Brainstorming

Brainstorming is the generation of ideas in an environment free of judgment or dissension with the goal of creating solutions. See Creativity, Innovation, and Invention to refresh yourself on this technique. Brainstorming is meant to stimulate participants into thinking about problem solving in a new way. Using a multifunctional group, meaning participants come from different departments and with different skill sets, gives entrepreneurs and support teams a genuine chance to suggest and actualize ideas. The group works together to refine and prototype potential solutions to a problem.

Brainstorming is a highly researched and often practiced technique for the development of innovative solutions. One of the more successful proponents of brainstorming is the United Nations Children’s Fund (UNICEF) . UNICEF faces unique problems of solving resource problems for mothers and children in underdeveloped nations. See how UNICEF practices brainstorming to solve problems including child survival, gender inclusion, refugee crises, education, and others.

The setting for a brainstorming session should remain as informal and relaxed as possible. The group needs to avoid standard solutions. All ideas are welcome and listed and considered with no censorship and with no regard to administrative restrictions. All team members have an equal voice. The focus of brainstorming is on quantity of ideas rather than on the ideal solution provided in every suggestion. A classic entrepreneurial brainstorming activity, as popularized by business software developer Strategyzer , is known as the “silly cow” exercise. Teams come up with ideas for new business models pertaining to a cow, with the results often outrageous, ranging from sponsored cows to stroking cows for therapeutic release. Participants are asked to identify some aspect of a cow and develop three business models around that concept in a short time period, typically two minutes or fewer. The activity is designed to get creative juices flowing.

Watch this video from ABC’s Nightline that shows how IDEO designed a new shopping cart for an example of a design process that involves brainstorming.

Storyboarding

Storyboarding is the process of presenting an idea in a step-by-step graphic format, as Figure 6.12 shows. This tool is useful when the entrepreneur is attempting to visualize a solution to a problem. The steps to the solution of a problem are sketched and hung in graphic format. Once the original graphic is placed, images of steps working toward a solution are added, subtracted, and rearranged on a continual basis, until the ultimate solution emerges in the ultimate graphic format. For many years, entrepreneurs have used this process to create a pre-visual for various media sequences.

Team Creativity

Team creativity is the process whereby an entrepreneur works with a team to create an unexpected solution for an issue or challenge. Teams progress through the same creative problem-solving process described already: clarify, ideate, develop, implement, and evaluate. The main advantage of team creativity is the collaboration and support members receive from one another. Great teams trust in other team members, have diverse members with diverse points of view, are cohesive, and have chemistry.

Team members should work in a stress-free and relaxing environment. Reinforcement and expansion of ideas in the team environment motivates the team to continually expand horizons toward problem solution. A small idea in a team may spark the imagination of a team member to an original idea. Mark Zuckerberg , cofounder of Facebook , once said, “The most important thing for you as an entrepreneur trying to build something is, you need to build a really good team. And that’s what I spend all my time on.” 19

Entrepreneur In Action

Taaluma totes 20.

Young entrepreneurs Jack DuFour and Alley Heffern began to notice the beautiful fabrics that came from the different countries they visited. The entrepreneurs thought about what could be done with the fabrics to create employment opportunities both in the country from which the fabric originated and in their home base of Virginia. They decided to test producing totes from the fabrics they found and formed Taaluma Totes ( Figure 6.13 ). DuFour and Heffern also wanted to promote the production of these fabrics and help underserved populations in countries where the fabric originated maintain a living or follow a dream.

The team continued to test the process and gathered original fabrics, which they sent to Virginia to create totes. They trained individuals with disabilities in Virginia to manufacture the totes, thus serving populations in the United States. The entrepreneurs then decided to take 20 percent of their profits and make microloans to farmers and small business owners in the countries where the fabric originated to create jobs there. Microloans are small loans, below $50,000, which certain lenders offer to enterprising startups. These startups, for various reasons (they are in poor nations, at poverty level), can’t afford a traditional loan from a major bank. The lenders offer business support to the borrower, which in turn helps the borrower repay the microloan. The microloans from Taaluma are repaid when the borrower is able. Repayments are used to buy more fabric, completing Taaluma’s desire to serve dual populations. If the process proved unsuccessful, the co-owners would revise the process to meet the plan’s requirements.

DuFour and Heffern now have fabrics from dozens of countries from Thailand to Ecuador. The totes are specialized with features to meet individual needs. The product line is innovated regularly and Taaluma Totes serves a dual purpose of employing persons with disabilities in Virginia and creating employment for underserved populations in other countries.

• 14 “Creating a World of Opportunities.” The Collegiate Entrepreneurs’ Organization . n.d. https://www.c-e-o.org/
• 15 Daren C. Brabham. “Crowdsourcing as a Model for Problem Solving: An Introduction and Cases.” Convergence: The International Journal of Research into New Media Technologies 14, no. 1 (2008): 75–90.
• 16 Michael Houlihan and Bonnie Harvey. “How Crowdsourcing Is Shaping the Future of Everything.” Entrepreneur. January 13, 2018. https://www.entrepreneur.com/article/307438
• 17 Jennifer Alsever. “What Is Crowdsourcing?” CBS News . May 1, 2008. https://www.cbsnews.com/news/what-is-crowdsourcing
• 18 Daren C. Brabham. “Crowdsourcing as a Model for Problem Solving: An Introduction and Cases.” Convergence: The International Journal of Research into New Media Technologies 14, no. 1 (2008): 75–90.
• 19 “Three Tips for Entrepreneurs Creating the Perfect Team.” Virgin . n.d. https://www.virgin.com/entrepreneur/three-tips-entrepreneurs-creating-perfect-team
• 20 “Backpacks That Carry a Country.” Taaluma Totes. n.d. https://www.carryacountry.com/pages/about

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Creative Problem-Solving

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• Gerard J. Puccio 2 ,
• Barry Klarman 2 &
• Pamela A. Szalay 2  

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Life and work in the beginning of the twenty-first century has been described as volatile, uncertain, complex, and ambiguous. In this fast changing, innovation-driven environment, Creative Problem-Solving has been identified as a fundamental skill for success. In contrast to routine problem-solving, with straightforward and repeatable solution paths, today’s problems are described as being complex and wicked. To generate the possibilities that can effectively address complex problems, individuals need to draw on the highest level of human thought – creativity. Creative Problem-Solving explicitly draws on, and promotes, effective creative thinking. The purpose of this entry is to describe and distinguish Creative Problem-Solving from other forms of problems-solving. Moreover, as Creative Problem-Solving is a deliberate creativity methodology, this chapter also provides a description of the more specific thinking skills that are embodied by the higher-order skill of creative thinking and are explicitly called on in Creative Problem-Solving. Complex problems require complex thinking, and Creative Problem-Solving provides a structured process that allows individuals to more easily and efficiently deploy their creative thinking skills.

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Creative Problem Solving And Its Techniques

Entrepreneurs need to script their own journeys, figure out their own things, and solve problems. If you keep running back…

Entrepreneurs need to script their own journeys, figure out their own things, and solve problems. If you keep running back to your mentor at the drop of your hat, you’re not an entrepreneur. A true entrepreneur is a risk-taker, problem-solver, a person who’s willing to face challenges and failures.

– Kiran Mazumdar-Shaw, chairperson, and MD of Biocon

While scripting your own life and career journey, it is imperative to master the skill of creative problem-solving. Successful people and organizations recognize that the solutions to their problems lie within themselves. They try to find them with a creative problem-solving process.

Most professionals face problems at work. It could be meeting a sales target or fixing a technical glitch in a product. Learning how to solve problems efficiently is a key skill for success at work and life in general. Sometimes, you have to think out of the box to solve problems creatively.

What is creative problem-solving?

Have you noticed how some people have a knack for turning a problem into an opportunity? Take the stones people throw at you and use them to build a monument, said former Tata Group chairman Ratan Tata. It was a fantastic way of expressing creative problem-solving at work.

Creative problem-solving involves approaching a problem or a challenge in an inventive way. It is a process that redefines problems and opportunities and helps us come up with innovative solutions.

Generally, the creative problem-solving process involves the following stages:

Identify the problem or the challenge

Generate ideas that may be possible solutions

Solve the problem with the help of generated ideas

Implement the solution plan and move to the next step

A well-planned and strategically executed creative problem-solving process brings team members together. It encourages proactive participation among colleagues.

Let’s look at an example. Seema was not happy with her career in the IT industry. She approached the problem by thinking about various options that appealed to her. Using her creative problem-solving skill, she decided to try her hand at travel blogging given her passion for travel and nose for digital marketing.

Let’s turn to some highly successful techniques of creative problem-solving.

Techniques of creative problem-solving

1. brainstorming.

Brainstorming is one of the most popular techniques of creative problem-solving. It is an individual as well as a group activity. When the city’s municipal corporation needs to come up with measures regarding safety and health, citizens are often asked to brainstorm and suggest innovative ideas. Brainstorming is a blend of creativity and problem-solving.

2. Mind-mapping

Mind-mapping is a useful creative problem-solving process. A mind map is a graphic representation of ideas and concepts. It is a visual tool for creativity and problem-solving. Mind maps help you categorize and structure information. They aid comprehension, analysis, and help generate innovative ideas. Seeing the problem and possible solutions represented in visual form helps many of us see the bigger picture and connect the dots.

3. Counterfactual Thinking

When Rosie has to take a call on a problem, she thinks about all her previous decisions. She thinks of the things that have gone wrong and the opportunities that she missed out on. Such counterfactual thinking helps her face the current problem and find a solution. Counterfactual thinking is one of the smartest examples of creative problem-solving at work. However, it is important not to channel negative emotions while going down the counterfactual thinking route. Use your past experiences to ensure you don’t repeat mistakes, seize opportunities, and measure how far you’ve come. Be present and future-focused, and don’t use counterfactual thoughts to get trapped in the “What ifs” of your past.

4. Abstraction

Abstraction is a great booster for creativity and problem-solving. When a creative director in an advertising agency has to design a campaign for a brand of fruit drinks or evening wear, he uses abstraction. He thinks about the emotions associated with the drink or the evening, such as camaraderie, romance, taste, health, joy, and so on. ( xanax )

You must have noticed many examples of creative problem-solving at work.

Deploying a thought experiment by using comparison or similarity as a tool

Breaking free from assumptions to think originally

Going beyond assigned tasks to experiment

Raising questions and seeking new viewpoints

Reapplying  rules that have worked previously

Stepping out  of your comfort zone and thinking differently

Go ahead and build a culture of creativity around you. Overcome your mental barriers and let your imagination run free. Navigate obstacles to solve problems and come up with innovative solutions.

Harappa Education’s Unleashing Creativity course teaches you how to generate, test, and refine new ideas. It empowers you with in-depth creativity and problem-solving skills by teaching you concepts such as the Disney Creative Tool framework involving three roles: including dreamers, realists, and critics. Assigning these roles to groups will help organizations brainstorm ideas, create plans, and identify roadblocks. to reach the desired goals successfully. Sign up and begin your creative problem-solving journey.

Explore topics such as Creative Thinking & How to be Creative at Work from our Harappa Diaries blog section and develop your strategic thinking skills .

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What is problem-solving?

An 8 step approach to inside-out problem solving, other problem-solving tips, it’s time to tackle your problems.

I work with some of the most talented rising leaders in Silicon Valley. Like all of us, they face problems. Sometimes, they face them as leaders within their organizations, and sometimes they encounter them on a personal level.

The last decade has introduced many helpful frameworks for solving complex organizational challenges. But creatively, my coachees really want and need the skills to help them address challenges holistically, at work, and in life.

Fortunately, problem-solving is a skill people can develop over time.

In this article, we’ll explore the art and science of problem-solving, skills a good problem-solver should have, and eight steps to solve problems better.

Problem-solving involves defining some issue you need to address. From there, you find out what caused it and why. Then, you can generate a solution.

Being a strong problem-solver helps you identify the root cause of issues so you can fix them instead of applying band-aid solutions.

Good problem-solving also helps strengthen business and personal relationships . You’re able to come up with solutions that address the problem while benefiting everyone.

Also, the problem-solving process increases a solution's chances of working by reducing unknowns.

According to author and authority on visual thinking, Tom Wujec, “We intuitively know how to break down complex things into simple things and then bring them back together again.” By doing so, you can reduce the unknowns associated with a problem’s complexity.

Tom outlines an eight-step approach in his popular TED talk  that makes solving problems as straightforward as making toast (almost). All you need are drawing materials, collaborative colleagues, and a willingness to get granular.

The way Tom employs design thinking for solving complex business challenges is brilliant.

Yet, one ingredient that’s missing from his approach is inner work .

When you engage in the kind of internal work  that ignites clarity, creativity, and resilience , you’re bound to elevate your solution’s quality. That’s one reason I (and BetterUp) passionately endorse doing inner work, even at work. What we need are frameworks that apply to both business problems and personal challenges.

To bridge the gap between existing models and a new approach that focuses on priming the problem solver’s mindset before getting to the solutions, I sat down with our senior designer and product manager, Amy Aaron. Our goal was to develop a simple problem-solving framework that synthesizes the best of applied design thinking with evidence-based coaching.

We discovered early in our conversation a significant overlap between how high-powered design teams  approach problems and the strategies that psychologists and leadership coaches recommend for tackling challenges. These eight steps will help you find creative solutions to your most challenging problems, both personally and professionally.

However, let’s first go over a few skills one should have to be a strong problem-solver.

Problem-solving skills

Problem-solving itself is a skill. However, those involved in solving problems would be wise to learn other skills complementary to problem-solving .

Here are some key skills to have.

Small problems you experience frequently can often be solved with relative ease. You’ll have a standard method of approaching the issue.

However, you might not have procedures in place for larger or more novel problems. In this case, creativity comes into play.

Out-of-the-box thinking can generate excellent solutions  outside of those available to you. It pushes you to develop bolder approaches to thinking and doing. Creative thinking enables you to challenge current ideas and understand the urgency, relevance, and purpose of new solutions.

Decision-making

Part of problem-solving is generating multiple ideas for solutions. Then, you weigh their pros and cons.

At some point, however, you must choose a solution and move forward with it. Yet, with several alternatives and solutions to problems, one could struggle to choose.

Consequently, those involved in problem-solving must be decisive . They can’t be timid in picking a solution and trying it, or no one will ever solve the problem.

Even if a solution fails, you can confidently cross it off your list and move on knowing you were brave enough to try it.

Research abilities are essential to problem-solving. You must be able to dig deep into the problem and find out what’s causing it.

This could involve looking into things yourself and seeking answers from others. On the latter point, knowing how to ask the right questions will be invaluable.

Research skills are also necessary for finding solutions. You should be able to seek out more knowledgeable colleagues about possible solutions, but online research skills are a must as well. It’s important to search for a variety of recently published sources that reinforce and build upon each other, ranging from reflective articles written by leaders themselves to research and case studies highlighting companies more objectively.

Emotional intelligence

As we’ll get into later, you’ll need to work with several stakeholders (such as team members, consumers, and shareholders) to arrive at solutions to problems that benefit everyone.

Emotional intelligence is a vital skill to have. High emotional intelligence  helps you cooperate with others on finding and implementing solutions. It also aids in considering perspectives outside your own in case you’re biased toward your own idea.

For the same reason, emotional intelligence helps with compromise.

Persuasion is a more important skill than you might think in problem-solving. It is an influencing tactic  that enables others to frame and approach challenges from your perspective. At its core, persuasion encourages people to align their vision for problem-solving with yours.

Once you come up with a couple of solutions to problems, you must persuade your fellow teammates  that they’ll work. Additionally, you must persuade your boss, clients, or other stakeholders that your solution will fix the problem.

Effective methods of persuasion include forming a coalition with other team members who advocate your solution and collecting evidence in support of it. Evidence will help rationalize and legitimize your solution by grounding it in concrete examples that showcase its successful track record in the past.

When finding solutions to problems, persuasion is a better technique than power  for building agreement with other teammates. Attempting to use power to force people to accept a solution — especially when they believe they have a better solution — will backfire.

1. Define the (right) problem

How we frame a problem significantly influences our decision-making and behavior.

This first step is a classic, and I can’t emphasize it enough.

In design, you never kick off a project without articulating the problem. It’s the first step in any design cycle.

Individuals often come to coaches with a specific “problem” in mind. Through a coach, you can get a deeper understanding of the root cause versus the symptom.

In business, diagnosing the correct problems can be harder than solving them once defined. In psychology, countless studies show that how we frame a problem influences our decision-making and behavior. Psychologists call this the framing effect  for obvious reasons.

In practice: Make time for intentional inquiry upfront. Ask your team, “Are we solving the right problem?”

Leave space for dialogue. Try to talk with a trusted friend or coach, reflecting on the questions, “Is the problem really what I think is? What else could it be?” Whether on a team or as an individual, defining a problem is like, as Amy says, peeling back an onion’s layers and getting closer to the root cause each time.

2. Check your mindset

In addition to viewing the problem as an opportunity, try approaching it with curiosity.

This means viewing it objectively, without judgment. You must be in a state of mind where you’re prepared to be surprised and delighted by novel solutions that lie on the other side of this problem.

In practice: Try tuning up what in a mindfulness practice might be referred to as the “observing mind.”

When viewing a problem from an observer’s perspective, the goal is not to judge the situation (“Oh, this is a disaster!”), or solve it immediately (“I know what to do, and there is no time to waste!”). Rather, your aim is to be with it as it is, not as you want it to be (“Huh, this is interesting. Let me explore the details and understand further.”).

By putting yourself in an observing, curious state, you’ll likely find more space for a novel perspective. You’ll be an objective observer who's interested in learning more about the problem and how to solve it.

Of course, if you’re facing an urgent situation, this doesn’t mean you should lollygag. You can achieve this practice in a matter of minutes. Mindful moments, even in a setting of urgency like the Emergency Room, can significantly benefit your well-being  and mental fitness .

3. Empathize with the players

On a product team, the designer will interview all stakeholders early in the design cycle to empathize with each of their experiences. On an individual level, the stakeholder could mean your team, the buyer, and almost always, yourself.

That last one, empathizing with yourself, is a step many often overlook.

Renowned researcher Kristin Neff  defines self-empathy as self-compassion . Instead of being hard on ourselves for having a problem or not dealing with it effectively, self-compassion means treating ourselves as we might a best friend, in a manner that is encouraging and motivating.

In practice: Make a “thought experiment” to consider your problem from other perspectives. Start by writing a list of all those who are impacted by this challenge. Next, take one minute per stakeholder to visualize yourself in their shoes.

When you get to yourself, it’s no longer a leap to imagine yourself in your shoes. But it might be a leap to view yourself with compassion .

Try to get a sense of how you’re speaking to yourself about this challenge. If you notice you’re being less than encouraging, shift what psychologists call your “self-talk” to be more aligned with how you might talk to a best friend when you aim to encourage and motivate.

Note that this practice is simple but not easy. Do your best, and note your insights.

4. Connect with your purpose

According to psychologist and researcher Angela Duckworth, grit + purpose = success .

Logically, we’d work harder to move through a challenge when we can meaningfully answer the questions, “What’s the point?” and “Why does it matter?”

According to Deloitte’s Insights 2020 Global Marketing Trends Report, purpose-oriented companies report an average of 30% more innovation , not to mention 40% more workforce retention.

Knowing your purpose and connecting it to the problem at hand helps tie things together. It gives you a “why” for solving the problem in the first place, which can lead to more innovative solutions to problems like Deloitte found.

In practice: for actionable tips on how to hone purpose, check out our post and tip sheet on how to make stress work for you.

5. Generate ideas

Complex problems demand agile game plans and strategies . If there was one straightforward solution, you probably wouldn’t consider the problem complex.

Spending time generating ideas is a common activity in organizations (especially on creative teams), but individuals frequently overlook it. Often, a coach will spend part of a session supporting an individual to connect with their inner wisdom and generate a multitude of options they may not have considered.

In practice: It’s time to whiteboard! Gather around a whiteboard or grab a giant sheet of craft paper, and start jotting down potential solutions to the problem you defined.

Consider questions such as “What would I do if there were no monetary or time constraints?” or “What is the wackiest idea?” to get the juices flowing. Revisit the empathy  step above, and consider solutions that would solve the problem from each perspective.

Now, consider having your team members brainstorm individually, at least before you come together for group brainstorming.

Studies from the early 2000s have shown people generate more (and better) ideas  when brainstorming alone. This is likely due to the absence of judgment for out-of-the-box ideas, comfort exploring unconventional ideas, and a lack of being put on the spot.

6. Make small bets

Generating ideas isn’t simply an intellectual exercise. It sets you up to take action. Rather than ruminating, experiment and test the success of an idea by putting it into action.

However, what is a small bet?

Eric Barker, the author of the best-selling book Barking Up the Wrong Tree , defines it as “A small experiment that tests a theory. It’s just big enough to give you the answer you need but not so big that it wastes too much precious time, money, or resources.”

In practice: choose one or two possible solutions from your brainstorm in step five to test in a way that stretches but doesn’t overwhelm you, your team, or your resources. Choose progress over perfection. You can always improve your solutions later if necessary.

In the product world, we refer to this as MVP mode, or “minimum viable product,” a term popularized by the Lean Start-Up methodology  proposed by Eric Ries in 2013.

An MVP is a product with the bare minimum features to attract early adopters and gain feedback, but not so many features that it’s too expensive to create or redo after feedback.

In executive coaching , it’s common for a coach to encourage a leader to take on one new micro-action for a defined period to test efficacy, impact, and viability.

7. Get feedback/evaluate options

It’s essential to have a way to qualitatively or quantitatively assess the impact of your small bets.

As a leader in your organization, make sure you have a defined KPI to measure a solution’s effectiveness.

On an individual level, determine one measure through which you can assess whether or not your bet is effective. One example, which requires no complex assessment, is setting up a “self-report measure” that will show changes based on an established baseline.

For instance, if you’re working to increase your activity level, you may use the average number of steps calculated by week on your Fitbit or wellness app to assess your success and trajectory.

In evidence-based coaching , we use scientifically-developed assessments to track progress so we can regularly tweak an approach but also quickly recognize when an approach is working.

In practice: Determine your measure of success or KPI. If you’re torn between multiple choices, err on the side of simplicity. If you’re working with a coach, you can ask for their recommendations for how to track and assess progress.

8. Start again

It’s all about consistent learning and growth for high-functioning design teams, leaders, and peak performers. In this model, failure is good as long as you learn from it.

As John Foster Dulles, Former US Secretary of State, put it, “The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.”

Prepare for the worst possible outcomes

Prepare for the worst possible outcome of each idea.

Of course, you aren’t hoping that your ideas crash and burn — and it’s fine to come up with out-of-the-box ideas that are risky — but you want to be prepared for the eventuality that your ideas don’t work.

Why? By doing " pre-mortem" planning , you can be better prepared to adjust your approach, to contain and mitigate risk, and to get more valuable learning out of the experiment.

As you generate ideas, think to yourself, “how could this decision possibly go wrong, and how bad would it be if it did?”

Consider it from multiple perspectives and write down all the possible ways things could go awry.

However, keep in mind that just because an idea has a drastic potential downside doesn’t mean it’s a bad idea. The downside might have a slim chance of happening — just be ready for it.

Document everything

It’s vital to document everything in your problem-solving process. That way, you’ll have written notes on various ideas to try in case one doesn’t solve the problem.

By documenting everything, you can also keep detailed notes about each solution. This will help you think through the details.

When brainstorming with colleagues, make sure everyone is writing every idea they come up with down on paper. Do this in conjunction with the whiteboard if possible.

At the same time, people can write down any thoughts that come to mind as others are talking or sharing their ideas.

For every idea, have everyone write down the details of each solution and their potential implications, too.

Give yourself a tighter deadline

Parkinson’s Law  says that work expands to fill the time allotted. In other words, if we give ourselves a week to do something, like solve a problem, it’ll take a week to accomplish that goal.

This phenomenon isn’t exactly scientific, but you may notice it throughout your life whenever you have a deadline.

Our tendency to procrastinate can cause it. Alternatively, we may fail to estimate how long something would take. That forces us to cram in a bunch of work last-minute.

Either way, use Parkinson’s Law to your advantage by giving yourself a shorter deadline to solve the problem. Doing so can force you to find a workable solution faster.

Solving problems effectively takes several skills and a relatively regimented process. Make sure you know your problem, consider your stakeholders, and connect the problem to your purpose before generating ideas.

Once you come up with a few ideas, implement them right away, and get feedback fast.

Following the above process should help you develop solutions to any problem you come across with confidence and optimism.

Understand Yourself Better:

Big 5 Personality Test

Sarah Greenberg, M.Ed, MA, MFT, BCC

Sarah Greenberg is a psychotherapist and board certified leadership coach focused on workplace mental health, wellbeing, and prevention. She currently serves as the senior leader of Clinical Design at BetterUp. Sarah’s whole person approach is informed by her M.Ed in Prevention Science from Harvard University, as well as an advanced degree in mind-body counseling. Her work is often featured in Forbes, Inc, Business Insider, Psychology Today, BBC, and Fast Company, among other publications.

10 Problem-solving strategies to turn challenges on their head

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The Brainstorming Guide

Introduction to Brainstorming

Have you ever encountered a challenge that felt impossible to overcome, dreamt of starting a business from the ground up, wanted to create a solid plan, launch a product, or hoped to write a memorable story? And the good news is that within you, right now, lies the key to unlocking solutions, innovations, and narratives that can transcend boundaries.

Your secret weapon? Brainstorming.

Brainstorming can help you solve problems, start businesses, make plans, or create stories successfully. But here’s the issue: many people don’t know how to brainstorm effectively, whether they’re doing it alone or with others.

Sometimes, people waste a lot of time thinking of repeated and uninteresting ideas that won’t actually work. They believe they’re brainstorming, but they’re not doing it effectively.

What if you could learn the best way to brainstorm and start coming up with really powerful and profitable ideas quickly?

Keep reading to find out how to make the most of brainstorming.

Definition of Brainstorming

We’ll start off with the basics.

Brainstorming is a creative problem-solving technique that involves generating a large number of ideas or solutions to a particular issue or challenge.

It typically takes place in a group setting, although it can also be done individually. The primary goal of brainstorming is to encourage free thinking and idea generation without immediate criticism or evaluation.

Brainstorming is a valuable tool for generating creative solutions, fostering teamwork, and encouraging innovative thinking. It can be applied to a wide range of contexts, from business strategy and product development to creative writing and problem-solving in everyday life.

Brief History of Brainstorming

If you are interested in learning how brainstorming came to be, here’s a brief history of brainstorming.

Brainstorming was first developed by advertising executive Alex Osborn in the late 1930s. Osborn was seeking ways to improve the creative thinking and idea generation process within his advertising agency, and he formalized the brainstorming method in his book titled “Applied Imagination” in 1953.

Origins in Advertising

Alex Osborn coined the term “brainstorming” to describe a structured approach to idea generation. He believed that traditional meetings often stifled creativity, so he introduced brainstorming as a way to encourage free thinking and open collaboration.

Modern Approaches

In response to some of the limitations of traditional brainstorming, modern variations and techniques have emerged. These include techniques such as mind mapping , brainwriting , and online brainstorming tools , which aim to boost creativity and idea generation in different ways.

Four Rules of Brainstorming

Osborn also established four fundamental rules to guide effective brainstorming sessions. These rules are designed to pave the way for a creative and open-minded atmosphere favorable for idea generation. The four rules of brainstorming are:

• No criticism: During a brainstorming session, participants are explicitly instructed to withhold criticism, judgment, or negative feedback of any kind. The aim is to create a safe and non-threatening environment where everyone feels comfortable sharing their ideas, no matter how unconventional or seemingly impractical they may be.
• Quantity over quality: Participants are encouraged to generate as many ideas as possible within the allotted time frame. The emphasis is on quantity rather than quality in the initial stages of brainstorming. This rule encourages participants to think freely and prevents them from censoring themselves or holding back potentially valuable ideas.
• Build on ideas: Brainstorming sessions thrive on collaboration and the interplay of ideas. Participants are encouraged to build on one another’s suggestions. This means that when someone presents an idea, others should try to expand, modify, or combine it with their own contributions to create new and improved concepts.
• Encourage wild ideas: “Wild” or unconventional ideas are actively welcomed and encouraged in brainstorming. These unusual or seemingly far-fetched ideas can often serve as catalysts for innovative thinking. They may inspire more practical solutions or lead to unique insights.

What are the Benefits of Brainstorming?

Brainstorming offers a range of benefits in various personal, professional, and creative contexts. Some of the key advantages of brainstorming include:

• Idea generation : Brainstorming is a structured approach to generating a large number of ideas in a relatively short time. This is especially valuable when you need creative solutions, innovative concepts, or fresh perspectives.
• Promote creativity : It promotes creative thinking by encouraging participants to think outside the box, explore unconventional ideas, and break free from mental constraints and self-censorship.
• Explore multiple perspectives : Brainstorming sessions often involve multiple participants with different backgrounds, expertise, and viewpoints. This diversity can lead to a broader range of ideas and solutions.
• Foster collaboration : Brainstorming sessions often involve group participation, fostering collaboration and teamwork. Participants can build on each other’s ideas, leading to the development of more refined concepts.
• Identify effective solutions: It is an effective tool for problem-solving. Brainstorming can help identify potential solutions to challenges, enabling better decision-making.
• Inspire innovation : Brainstorming often leads to the generation of innovative and novel ideas, which can be valuable in fields such as product development, marketing, and research.
• Effective meetings : When conducted efficiently, brainstorming can lead to more productive and focused meetings, reducing the likelihood of unproductive discussions and tangents.
• Time efficiency : Brainstorming can lead to quicker problem-solving and idea generation compared to individual or unstructured approaches.
• Adaptability : It can be applied to a wide range of situations, from brainstorming in business to personal decision-making.

Important Brainstorming Factors to Keep in Mind

Despite its benefits, it’s important to note that brainstorming may not always be the most effective method in every scenario. It works best when guided by established principles and adapted to suit the specific needs and goals of a particular project or challenge.

• Group dynamics : Brainstorming may not work well in groups where there is a lack of trust, or where dominant personalities overshadow others. In such cases, alternative methods like individual ideation followed by group evaluation might be more effective.
• Time constraints : If time is limited, traditional brainstorming sessions can be lengthy. In such cases, rapid brainstorming techniques like “brainwriting” may be more time-efficient.
• Complex problems : For highly complex issues, brainstorming alone may not be enough. It might need to be supplemented with other problem-solving techniques, research, or expert consultation.
• Sensitive topics : Some topics may be too sensitive or controversial for traditional brainstorming, as the “no criticism” rule can hinder necessary discussions. In such cases, a more structured and moderated approach may be better.
• Overused technique : If a group frequently relies on brainstorming without variation, it can become less effective due to repetitive thinking. Mixing in different creative techniques can help maintain its effectiveness.
• Large groups : With too many participants, managing a brainstorming session can become unwieldy. Smaller breakout groups or online collaboration tools may be needed to facilitate effective idea generation.
• Clear goals : Brainstorming should always have a clear objective. If the purpose is ill-defined or ambiguous, it can lead to unfocused sessions and ineffective outcomes.

Different Types of Brainstorming

Based on the participants' involvement and the approach used to generate ideas, brainstorming can be divided into different types.

Individual Brainstorming

This involves a single person generating ideas on their own, often in a quiet and reflective setting. It’s suitable for personal projects, introspective thinking, or when group collaboration is impractical.

Group Brainstorming

Group brainstorming involves a team of people coming together to collectively generate ideas. It’s a collaborative approach that benefits from diverse perspectives and is often used in professional settings. Learn more about group brainstorming with our guide to effective group brainstorming strategies .

Analytical Brainstorming

In analytical brainstorming, participants focus on critically evaluating and analyzing existing ideas or problems. The aim is to break down complex issues and generate solutions through systematic analysis.

Quiet Brainstorming

Quiet brainstorming emphasizes a calm and focused environment, ideal for introverted individuals or those who work best in solitude. It allows for deep thinking without the pressure of vocalizing ideas.

Role Play Brainstorming

Participants take on different roles or personas to approach a problem from various perspectives. This technique encourages empathy and creative thinking by viewing the issue through different lenses.

What to Do Before a Brainstorming Session

Preparing for a successful brainstorming session is the first crucial step toward unlocking creativity and innovative solutions. Whether you’re tackling a complex problem, generating fresh ideas, or planning your next project, careful preparation will set the stage for productive collaboration and meaningful outcomes.

Select the right participants

Choose participants carefully based on their expertise, knowledge, and relevance to the topic. Ensure diversity in perspectives if possible, as different viewpoints can lead to richer discussions.

Schedule and communicate

Set a date, time, and location for the session, and communicate this information to all participants well in advance. If it’s conducted online, make sure to send an email invitation with the meeting link prior to the session. Ensure that everyone knows the session’s purpose and what is expected of them.

Provide background information

Share relevant information, data, or research materials with participants ahead of time. This allows participants to come prepared and have a better understanding of the topic or problem.

Prepare materials

Make sure that you have all the necessary materials ready, such as whiteboards, flip charts, markers, sticky notes, or digital tools. This makes it easier to capture and organize ideas during the session.

Assign a facilitator or moderator

If possible, appoint a facilitator or moderator who can guide the session, keep it on track, and enforce the ground rules. This person can also help manage time and encourage participation.

Refreshments and comfort

Depending on the duration of the session, provide refreshments and ensure a comfortable environment. Hungry or uncomfortable participants may not be as engaged or creative.

Backup plan

Have a backup plan in case technical issues arise or if the brainstorming session encounters unexpected challenges. Being prepared for contingencies can prevent disruptions.

Review previous sessions

If this is not the first brainstorming session on the topic, review the outcomes of previous sessions to build on existing ideas and avoid duplication.

How to Run a Productive Brainstorming Session

Define clear objectives.

Clearly articulate the purpose and goals of the brainstorming session. What specific problem are you trying to solve, or what ideas are you seeking to generate? Having a well-defined objective makes sure that the session remains focused.

Set the ground rules

Establish clear ground rules for the brainstorming session . Remind participants of the principles, such as no criticism during idea generation, encouraging wild ideas, and focusing on quantity over quality.

Set a time limit

Determine the duration of the brainstorming session and allocate specific time slots for each stage (ideation, discussion, evaluation, etc.). Adhering to a schedule helps maintain focus and productivity.

Warm-up activity

Consider starting the session with a warm-up activity or icebreaker to help participants get into a creative mindset and build rapport with each other.

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Decide on a brainstorming technique

If you prefer a more structured brainstorming approach, you can select a brainstorming technique such as mind mapping, 5 whys, reverse brainstorming, etc. to guide the idea generation process. You can also use sticky notes to write down ideas first and an affinity diagram to group them later based on themes.

Generate ideas

Encourage participants (whether individual or group) to generate a wide range of ideas without self-censorship. Emphasize that all ideas are welcome, no matter how unconventional they may seem.

Capture ideas

Record and document all ideas as they are generated. Use tools like whiteboards, sticky notes, or digital platforms to display and organize the ideas.

Build on ideas

After initial idea generation, invite participants to expand, refine, or combine each other’s ideas. This collaborative process can lead to innovative solutions.

Organize and prioritize

Categorize and group related ideas to identify common themes or patterns. Discuss and evaluate the ideas based on relevant criteria to prioritize the most promising ones.

You can use a prioritization grid to visually evaluate the ideas based on relevant criteria such as feasibility, impact, and relevance to prioritize the most promising ones.

Select the best ideas

Choose the ideas or solutions that align best with your objectives or criteria. Encourage participants to vote on ideas they prefer and you can select ones with the most votes. These are the concepts you will further develop or implement.

Action planning

Create an action plan that outlines specific steps, responsibilities, and timelines for implementing or exploring the selected ideas.

Document everything

Keep a comprehensive record of all generated ideas, even those not immediately selected. These can serve as a valuable resource for future brainstorming or reference.

Feedback and iteration

Seek feedback from others if applicable, and be open to refining and iterating on your ideas based on input and new insights.

Brainstorming Methods and Templates

Brainstorming methods are valuable tools for individuals and groups seeking to tap into their collective creativity and explore new possibilities. From structured processes like mind mapping and SWOT analysis to more unconventional methods like the 5 Whys and negative brainstorming, these techniques provide a structured framework to inspire fresh thinking and uncover innovative solutions.

• Mind mapping : Creating a visual representation of ideas by branching out from a central concept with related sub-ideas, helping to uncover connections and associations.
• Brainwriting : Participants silently write down their ideas on paper or digital platforms, passing them to others for further development or evaluation.
• Round Robin Brainstorming : In a group, each member takes turns suggesting one idea until everyone has contributed, often fostering more equitable participation.
• Reverse Brainstorming : Identifying ways to create or exacerbate a problem, which can lead to innovative solutions when these negative scenarios are reversed.
• SCAMPER : An acronym for Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Reverse, used to prompt creative thinking by altering existing ideas.
• Storyboarding : Creating a visual narrative of a process, idea, or concept using drawings, images, or sketches to aid in brainstorming and idea development.

Roles Storming : Participants take on different roles or personas to explore a problem or idea from various perspectives.

SWOT Analysis : Evaluating strengths, weaknesses, opportunities, and threats related to a topic to generate ideas for improvement or growth.

• Random Word Association : Using randomly generated words or images as prompts to trigger creative thinking and idea generation.
• Card Sorting : Organizing ideas or concepts on physical or digital cards, then rearranging and categorizing them to identify patterns or solutions.

Stepladder Technique : Introducing new members to an ongoing brainstorming group one at a time, allowing fresh perspectives and ideas to emerge gradually.

Six Thinking Hats : Participants wear metaphorical “hats” representing different thinking styles (e.g., creative, critical, optimistic) to explore a topic from multiple angles.

• Lotus Blossom Technique : Expanding on a central idea by creating a diagram with multiple interconnected sub-ideas, allowing for in-depth exploration.
• Starbursting : Ask and answer questions (who, what, where, when, why, how) about a central idea to gain insights and generate new ideas.
• Rapid Ideation : Quickly generate a large quantity of ideas without overthinking, with the understanding that evaluation comes later.
• Plus-Delta Method (Delta+) : Assess past experiences by identifying positives (pluses) and areas for improvement (deltas) to learn and make future improvements.
• Fishbone Diagram (Ishikawa) : Visualize and analyze potential causes of a problem using a branching diagram.
• Affinity Diagram : Organize large amounts of data or ideas into related categories or themes to identify patterns and insights.

Common Brainstorming Mistakes to Avoid

Brainstorming is a valuable tool for generating creative ideas and solutions, but it can be less effective if certain common mistakes are not addressed. Here are some common brainstorming mistakes to avoid:

• Criticism and evaluation : One of the cardinal rules of brainstorming is to defer criticism and judgment during the idea generation phase. Critiquing ideas as they are presented can stifle creativity and make participants hesitant to share. Avoid evaluating or criticizing ideas until the brainstorming session is over.
• Dominance : Allowing one or a few individuals to dominate the discussion can lead to an imbalance of ideas. Ensure that everyone has an equal opportunity to contribute, and encourage quieter participants to speak up.
• Groupthink : Groupthink occurs when participants conform to a consensus or the opinions of a dominant person within the group. It can limit the diversity of ideas. Encourage participants to think independently and express dissenting viewpoints.
• Lack of structure : While brainstorming should be free-flowing, it still benefits from some structure. Without clear guidelines or a well-defined problem statement, brainstorming sessions can become disorganized and unfocused.
• No follow-up : Brainstorming without follow-up actions can result in a lack of accountability and implementation. Ensure that ideas generated in the session are documented, evaluated, and assigned to responsible parties for further action.
• Overthinking : Overthinking and overanalyzing ideas too early in the process can inhibit creativity. Encourage participants to let their thoughts flow freely without worrying about feasibility or practicality at the beginning.
• Staying in the comfort zone : Participants may stick with familiar or safe ideas instead of exploring new or unconventional ones. Encourage thinking outside the box and exploring diverse perspectives.
• Not mixing techniques : Relying solely on one brainstorming technique for all situations may not yield the best results. Experiment with different techniques and approaches depending on the goals and nature of the problem.
• Skipping warm-up activities : Jumping straight into brainstorming without warm-up activities or icebreakers can hinder creativity. Warm-up exercises can help participants get into a creative mindset.

Brainstorming Tips

Whether you’re working individually or in a group, here are some effective brainstorming tips to help you create a conducive environment for creativity, encourage diverse perspectives, and improve the quality of ideas generated.

• Set clear objectives : Clearly define the problem, challenge, or goal that the brainstorming session aims to address. A well-defined objective provides participants with a clear focus and purpose for generating ideas.
• Create a comfortable environment: Ensure the physical environment is comfortable, with ample seating, appropriate lighting, and minimal distractions. Additionally, create a psychologically safe space where participants feel comfortable sharing their ideas without fear of criticism.
• Defer judgment : Emphasize that during the initial idea generation phase, criticism and evaluation should be avoided. This encourages participants to freely express their thoughts without self-censorship.
• Build upon ideas : Encourage participants to listen actively and build on each other’s ideas. Collaboration and idea development can lead to more refined and creative concepts.
• Use visual aids : Utilize visual tools such as whiteboards, sticky notes, or digital collaboration platforms to help participants organize ideas visually and stimulate creative thinking.
• Silent brainstorming : Incorporate silent brainstorming sessions where participants write down their ideas individually before sharing them with the group. This approach can be particularly helpful for introverted participants.
• Change perspectives : Encourage participants to explore the problem or idea from different angles or viewpoints. This can trigger fresh insights and solutions.
• Mindful listening : Promote active and attentive listening during idea sharing. This means allowing others to express their ideas without interruption and acknowledging their contributions.
• Combine and modify ideas : Explore how combining or modifying ideas can lead to entirely new and innovative solutions. Encourage participants to think about how different concepts can complement each other.
• Rotate facilitators : If conducting multiple brainstorming sessions, consider rotating the role of the facilitator. Different facilitators can bring diverse leadership styles and approaches to each session, leading to varied outcomes.
• Celebrate successes : Recognize and celebrate the achievements resulting from successful brainstorming sessions. Acknowledging contributions and successes fosters a culture of innovation and encourages continued creative thinking.

Effective Tips and Tricks to Running Successful Brainstorming Workshops

You can use these tips to improve your brainstorming workshop’s creativity, engagement, and overall effectiveness.

• Have a diverse facilitation team : Assign a co-facilitator or subject matter expert to help the primary facilitator. This allows for different perspectives and expertise to guide the workshop effectively.
• Use idea generation techniques : Try different structured idea generation techniques beyond standard brainstorming, such as mind mapping, SWOT analysis, or the Six Thinking Hats method, to generate multiple ideas.
• Rotate facilitators : If the workshop is lengthy, consider rotating the facilitator role during different phases. This helps to maintain participants' engagement and provide fresh perspectives.
• Use breakout groups : Split participants into smaller breakout groups to work on specific aspects of the problem or to generate ideas independently. Afterward, bring these groups together to share and analyze what they brainstormed.
• Try cross-pollination : Encourage participants from different teams or departments to collaborate, fostering cross-functional thinking and innovation.
• Use silent brainstorming : Silent brainstorming is a technique where participants write down their ideas independently before sharing. This minimizes groupthink and helps generate a wide range of ideas.
• Try role play and simulation : Include role-playing or simulation exercises relevant to the workshop’s theme to encourage creativity and empathy in problem-solving.
• Use physical props : Introduce physical props, visual aids, or prototypes related to the topic to stimulate ideas and inspire innovative solutions.
• Form expert panels : Invite experts or guest speakers to share insights or provide different perspectives during the workshop, inspiring participants with fresh viewpoints.
• Have storytelling sessions : Hold storytelling sessions where participants share personal or relevant stories related to the topic. This can evoke emotions and lead to more creative thinking.
• Use gaming elements : Include gamification elements, such as team challenges or problem-solving games, to make the workshop more engaging and competitive. Here’s how to make virtual brainstorming fun and effective .
• Have feedback loops : Build in periodic feedback loops where participants can reflect on the workshop’s progress and suggest adjustments to the process.
• Use visual documentation : Use visual recording techniques (e.g. graphic facilitation or sketchnoting) to visually capture the workshop’s key points and ideas, creating a dynamic record.
• End with a creative exercise : Wrap up the workshop with a creative exercise or activity that helps participants to unwind and reflect on the day’s accomplishments, reinforcing the creative mindset.

In this guide, we have covered everything about brainstorming, from what it is to how to do it well. We explored methods, gave tips, and pointed out common mistakes to avoid. Whether you’re a business leader, team member, or just interested in brainstorming, this guide has given you the knowledge and tools to succeed.

Remember, brainstorming is not just a process; it’s a way of thinking that encourages open discussion and creative problem-solving. By using the principles and practices mentioned here, you can tap into the full potential of brainstorming to generate creative ideas and find innovative solutions for your personal and professional challenges.

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

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Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

40 problem-solving techniques and processes

All teams and organizations encounter challenges. Approaching those challenges without a structured problem solving process can end up making things worse.

Proven problem solving techniques such as those outlined below can guide your group through a process of identifying problems and challenges , ideating on possible solutions , and then evaluating and implementing the most suitable .

In this post, you'll find problem-solving tools you can use to develop effective solutions. You'll also find some tips for facilitating the problem solving process and solving complex problems.

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What is problem solving?

Problem solving is a process of finding and implementing a solution to a challenge or obstacle. In most contexts, this means going through a problem solving process that begins with identifying the issue, exploring its root causes, ideating and refining possible solutions before implementing and measuring the impact of that solution.

For simple or small problems, it can be tempting to skip straight to implementing what you believe is the right solution. The danger with this approach is that without exploring the true causes of the issue, it might just occur again or your chosen solution may cause other issues.

Particularly in the world of work, good problem solving means using data to back up each step of the process, bringing in new perspectives and effectively measuring the impact of your solution.

Effective problem solving can help ensure that your team or organization is well positioned to overcome challenges, be resilient to change and create innovation. In my experience, problem solving is a combination of skillset, mindset and process, and it’s especially vital for leaders to cultivate this skill.

What is the seven step problem solving process?

A problem solving process is a step-by-step framework from going from discovering a problem all the way through to implementing a solution.

With practice, this framework can become intuitive, and innovative companies tend to have a consistent and ongoing ability to discover and tackle challenges when they come up.

You might see everything from a four step problem solving process through to seven steps. While all these processes cover roughly the same ground, I’ve found a seven step problem solving process is helpful for making all key steps legible.

We’ll outline that process here and then follow with techniques you can use to explore and work on that step of the problem solving process with a group.

The seven-step problem solving process is:

1. Problem identification 

The first stage of any problem solving process is to identify the problem(s) you need to solve. This often looks like using group discussions and activities to help a group surface and effectively articulate the challenges they’re facing and wish to resolve.

Be sure to align with your team on the exact definition and nature of the problem you’re solving. An effective process is one where everyone is pulling in the same direction – ensure clarity and alignment now to help avoid misunderstandings later.

2. Problem analysis and refinement

The process of problem analysis means ensuring that the problem you are seeking to solve is  the   right problem . Choosing the right problem to solve means you are on the right path to creating the right solution.

At this stage, you may look deeper at the problem you identified to try and discover the root cause at the level of people or process. You may also spend some time sourcing data, consulting relevant parties and creating and refining a problem statement.

Problem refinement means adjusting scope or focus of the problem you will be aiming to solve based on what comes up during your analysis. As you analyze data sources, you might discover that the root cause means you need to adjust your problem statement. Alternatively, you might find that your original problem statement is too big to be meaningful approached within your current project.

Remember that the goal of any problem refinement is to help set the stage for effective solution development and deployment. Set the right focus and get buy-in from your team here and you’ll be well positioned to move forward with confidence.

3. Solution generation

Once your group has nailed down the particulars of the problem you wish to solve, you want to encourage a free flow of ideas connecting to solving that problem. This can take the form of problem solving games that encourage creative thinking or techniquess designed to produce working prototypes of possible solutions. 

The key to ensuring the success of this stage of the problem solving process is to encourage quick, creative thinking and create an open space where all ideas are considered. The best solutions can often come from unlikely places and by using problem solving techniques that celebrate invention, you might come up with solution gold. 

4. Solution development

No solution is perfect right out of the gate. It’s important to discuss and develop the solutions your group has come up with over the course of following the previous problem solving steps in order to arrive at the best possible solution. Problem solving games used in this stage involve lots of critical thinking, measuring potential effort and impact, and looking at possible solutions analytically. 

During this stage, you will often ask your team to iterate and improve upon your front-running solutions and develop them further. Remember that problem solving strategies always benefit from a multitude of voices and opinions, and not to let ego get involved when it comes to choosing which solutions to develop and take further.

Finding the best solution is the goal of all problem solving workshops and here is the place to ensure that your solution is well thought out, sufficiently robust and fit for purpose. 

5. Decision making and planning

Nearly there! Once you’ve got a set of possible, you’ll need to make a decision on which to implement. This can be a consensus-based group decision or it might be for a leader or major stakeholder to decide. You’ll find a set of effective decision making methods below.

Once your group has reached consensus and selected a solution, there are some additional actions that also need to be decided upon. You’ll want to work on allocating ownership of the project, figure out who will do what, how the success of the solution will be measured and decide the next course of action.

Set clear accountabilities, actions, timeframes, and follow-ups for your chosen solution. Make these decisions and set clear next-steps in the problem solving workshop so that everyone is aligned and you can move forward effectively as a group. 

Ensuring that you plan for the roll-out of a solution is one of the most important problem solving steps. Without adequate planning or oversight, it can prove impossible to measure success or iterate further if the problem was not solved. 

6. Solution implementation 

This is what we were waiting for! All problem solving processes have the end goal of implementing an effective and impactful solution that your group has confidence in.

Project management and communication skills are key here – your solution may need to adjust when out in the wild or you might discover new challenges along the way. For some solutions, you might also implement a test with a small group and monitor results before rolling it out to an entire company.

You should have a clear owner for your solution who will oversee the plans you made together and help ensure they’re put into place. This person will often coordinate the implementation team and set-up processes to measure the efficacy of your solution too.

7. Solution evaluation 

So you and your team developed a great solution to a problem and have a gut feeling it’s been solved. Work done, right? Wrong. All problem solving strategies benefit from evaluation, consideration, and feedback.

You might find that the solution does not work for everyone, might create new problems, or is potentially so successful that you will want to roll it out to larger teams or as part of other initiatives. 

None of that is possible without taking the time to evaluate the success of the solution you developed in your problem solving model and adjust if necessary.

Remember that the problem solving process is often iterative and it can be common to not solve complex issues on the first try. Even when this is the case, you and your team will have generated learning that will be important for future problem solving workshops or in other parts of the organization. 

It’s also worth underlining how important record keeping is throughout the problem solving process. If a solution didn’t work, you need to have the data and records to see why that was the case. If you go back to the drawing board, notes from the previous workshop can help save time.

What does an effective problem solving process look like?

Every effective problem solving process begins with an agenda . In our experience, a well-structured problem solving workshop is one of the best methods for successfully guiding a group from exploring a problem to implementing a solution.

The format of a workshop ensures that you can get buy-in from your group, encourage free-thinking and solution exploration before making a decision on what to implement following the session.

This Design Sprint 2.0 template is an effective problem solving process from top agency AJ&Smart. It’s a great format for the entire problem solving process, with four-days of workshops designed to surface issues, explore solutions and even test a solution.

Check it for an example of how you might structure and run a problem solving process and feel free to copy and adjust it your needs!

For a shorter process you can run in a single afternoon, this remote problem solving agenda will guide you effectively in just a couple of hours.

Whatever the length of your workshop, by using SessionLab, it’s easy to go from an idea to a complete agenda . Start by dragging and dropping your core problem solving activities into place . Add timings, breaks and necessary materials before sharing your agenda with your colleagues.

The resulting agenda will be your guide to an effective and productive problem solving session that will also help you stay organized on the day!

Complete problem-solving methods

In this section, we’ll look at in-depth problem-solving methods that provide a complete end-to-end process for developing effective solutions. These will help guide your team from the discovery and definition of a problem through to delivering the right solution.

If you’re looking for an all-encompassing method or problem-solving model, these processes are a great place to start. They’ll ask your team to challenge preconceived ideas and adopt a mindset for solving problems more effectively.

Six Thinking Hats

Individual approaches to solving a problem can be very different based on what team or role an individual holds. It can be easy for existing biases or perspectives to find their way into the mix, or for internal politics to direct a conversation.

Six Thinking Hats is a classic method for identifying the problems that need to be solved and enables your team to consider them from different angles, whether that is by focusing on facts and data, creative solutions, or by considering why a particular solution might not work.

Like all problem-solving frameworks, Six Thinking Hats is effective at helping teams remove roadblocks from a conversation or discussion and come to terms with all the aspects necessary to solve complex problems.

The Six Thinking Hats   #creative thinking   #meeting facilitation   #problem solving   #issue resolution   #idea generation   #conflict resolution   The Six Thinking Hats are used by individuals and groups to separate out conflicting styles of thinking. They enable and encourage a group of people to think constructively together in exploring and implementing change, rather than using argument to fight over who is right and who is wrong.

Lightning Decision Jam

Featured courtesy of Jonathan Courtney of AJ&Smart Berlin, Lightning Decision Jam is one of those strategies that should be in every facilitation toolbox. Exploring problems and finding solutions is often creative in nature, though as with any creative process, there is the potential to lose focus and get lost.

Unstructured discussions might get you there in the end, but it’s much more effective to use a method that creates a clear process and team focus.

In Lightning Decision Jam, participants are invited to begin by writing challenges, concerns, or mistakes on post-its without discussing them before then being invited by the moderator to present them to the group.

From there, the team vote on which problems to solve and are guided through steps that will allow them to reframe those problems, create solutions and then decide what to execute on. 

By deciding the problems that need to be solved as a team before moving on, this group process is great for ensuring the whole team is aligned and can take ownership over the next stages. 

Lightning Decision Jam (LDJ)   #action   #decision making   #problem solving   #issue analysis   #innovation   #design   #remote-friendly   It doesn’t matter where you work and what your job role is, if you work with other people together as a team, you will always encounter the same challenges: Unclear goals and miscommunication that cause busy work and overtime Unstructured meetings that leave attendants tired, confused and without clear outcomes. Frustration builds up because internal challenges to productivity are not addressed Sudden changes in priorities lead to a loss of focus and momentum Muddled compromise takes the place of clear decision- making, leaving everybody to come up with their own interpretation. In short, a lack of structure leads to a waste of time and effort, projects that drag on for too long and frustrated, burnt out teams. AJ&Smart has worked with some of the most innovative, productive companies in the world. What sets their teams apart from others is not better tools, bigger talent or more beautiful offices. The secret sauce to becoming a more productive, more creative and happier team is simple: Replace all open discussion or brainstorming with a structured process that leads to more ideas, clearer decisions and better outcomes. When a good process provides guardrails and a clear path to follow, it becomes easier to come up with ideas, make decisions and solve problems. This is why AJ&Smart created Lightning Decision Jam (LDJ). It’s a simple and short, but powerful group exercise that can be run either in-person, in the same room, or remotely with distributed teams.

Problem Definition Process

While problems can be complex, the problem-solving methods you use to identify and solve those problems can often be simple in design. 

By taking the time to truly identify and define a problem before asking the group to reframe the challenge as an opportunity, this method is a great way to enable change.

Begin by identifying a focus question and exploring the ways in which it manifests before splitting into five teams who will each consider the problem using a different method: escape, reversal, exaggeration, distortion or wishful. Teams develop a problem objective and create ideas in line with their method before then feeding them back to the group.

This method is great for enabling in-depth discussions while also creating space for finding creative solutions too!

Problem Definition   #problem solving   #idea generation   #creativity   #online   #remote-friendly   A problem solving technique to define a problem, challenge or opportunity and to generate ideas.

The 5 Whys 

Sometimes, a group needs to go further with their strategies and analyze the root cause at the heart of organizational issues. An RCA or root cause analysis is the process of identifying what is at the heart of business problems or recurring challenges. 

The 5 Whys is a simple and effective method of helping a group go find the root cause of any problem or challenge and conduct analysis that will deliver results. 

By beginning with the creation of a problem statement and going through five stages to refine it, The 5 Whys provides everything you need to truly discover the cause of an issue.

The 5 Whys   #hyperisland   #innovation   This simple and powerful method is useful for getting to the core of a problem or challenge. As the title suggests, the group defines a problems, then asks the question “why” five times, often using the resulting explanation as a starting point for creative problem solving.

World Cafe is a simple but powerful facilitation technique to help bigger groups to focus their energy and attention on solving complex problems.

World Cafe enables this approach by creating a relaxed atmosphere where participants are able to self-organize and explore topics relevant and important to them which are themed around a central problem-solving purpose. Create the right atmosphere by modeling your space after a cafe and after guiding the group through the method, let them take the lead!

Making problem-solving a part of your organization’s culture in the long term can be a difficult undertaking. More approachable formats like World Cafe can be especially effective in bringing people unfamiliar with workshops into the fold. 

World Cafe   #hyperisland   #innovation   #issue analysis   World Café is a simple yet powerful method, originated by Juanita Brown, for enabling meaningful conversations driven completely by participants and the topics that are relevant and important to them. Facilitators create a cafe-style space and provide simple guidelines. Participants then self-organize and explore a set of relevant topics or questions for conversation.

Discovery & Action Dialogue (DAD)

One of the best approaches is to create a safe space for a group to share and discover practices and behaviors that can help them find their own solutions.

With DAD, you can help a group choose which problems they wish to solve and which approaches they will take to do so. It’s great at helping remove resistance to change and can help get buy-in at every level too!

This process of enabling frontline ownership is great in ensuring follow-through and is one of the methods you will want in your toolbox as a facilitator.

Discovery & Action Dialogue (DAD)   #idea generation   #liberating structures   #action   #issue analysis   #remote-friendly   DADs make it easy for a group or community to discover practices and behaviors that enable some individuals (without access to special resources and facing the same constraints) to find better solutions than their peers to common problems. These are called positive deviant (PD) behaviors and practices. DADs make it possible for people in the group, unit, or community to discover by themselves these PD practices. DADs also create favorable conditions for stimulating participants’ creativity in spaces where they can feel safe to invent new and more effective practices. Resistance to change evaporates as participants are unleashed to choose freely which practices they will adopt or try and which problems they will tackle. DADs make it possible to achieve frontline ownership of solutions.

Design Sprint 2.0

Want to see how a team can solve big problems and move forward with prototyping and testing solutions in a few days? The Design Sprint 2.0 template from Jake Knapp, author of Sprint, is a complete agenda for a with proven results.

Developing the right agenda can involve difficult but necessary planning. Ensuring all the correct steps are followed can also be stressful or time-consuming depending on your level of experience.

Use this complete 4-day workshop template if you are finding there is no obvious solution to your challenge and want to focus your team around a specific problem that might require a shortcut to launching a minimum viable product or waiting for the organization-wide implementation of a solution.

Open space technology

Open space technology- developed by Harrison Owen – creates a space where large groups are invited to take ownership of their problem solving and lead individual sessions. Open space technology is a great format when you have a great deal of expertise and insight in the room and want to allow for different takes and approaches on a particular theme or problem you need to be solved.

Start by bringing your participants together to align around a central theme and focus their efforts. Explain the ground rules to help guide the problem-solving process and then invite members to identify any issue connecting to the central theme that they are interested in and are prepared to take responsibility for.

Once participants have decided on their approach to the core theme, they write their issue on a piece of paper, announce it to the group, pick a session time and place, and post the paper on the wall. As the wall fills up with sessions, the group is then invited to join the sessions that interest them the most and which they can contribute to, then you’re ready to begin!

Everyone joins the problem-solving group they’ve signed up to, record the discussion and if appropriate, findings can then be shared with the rest of the group afterward.

Open Space Technology   #action plan   #idea generation   #problem solving   #issue analysis   #large group   #online   #remote-friendly   Open Space is a methodology for large groups to create their agenda discerning important topics for discussion, suitable for conferences, community gatherings and whole system facilitation

Techniques to identify and analyze problems

Using a problem-solving method to help a team identify and analyze a problem can be a quick and effective addition to any workshop or meeting.

While further actions are always necessary, you can generate momentum and alignment easily, and these activities are a great place to get started.

We’ve put together this list of techniques to help you and your team with problem identification, analysis, and discussion that sets the foundation for developing effective solutions.

Let’s take a look!

Fishbone Analysis

Organizational or team challenges are rarely simple, and it’s important to remember that one problem can be an indication of something that goes deeper and may require further consideration to be solved.

Fishbone Analysis helps groups to dig deeper and understand the origins of a problem. It’s a great example of a root cause analysis method that is simple for everyone on a team to get their head around. 

Participants in this activity are asked to annotate a diagram of a fish, first adding the problem or issue to be worked on at the head of a fish before then brainstorming the root causes of the problem and adding them as bones on the fish. 

Using abstractions such as a diagram of a fish can really help a team break out of their regular thinking and develop a creative approach.

Fishbone Analysis   #problem solving   ##root cause analysis   #decision making   #online facilitation   A process to help identify and understand the origins of problems, issues or observations.

Problem Tree 

Encouraging visual thinking can be an essential part of many strategies. By simply reframing and clarifying problems, a group can move towards developing a problem solving model that works for them. 

In Problem Tree, groups are asked to first brainstorm a list of problems – these can be design problems, team problems or larger business problems – and then organize them into a hierarchy. The hierarchy could be from most important to least important or abstract to practical, though the key thing with problem solving games that involve this aspect is that your group has some way of managing and sorting all the issues that are raised.

Once you have a list of problems that need to be solved and have organized them accordingly, you’re then well-positioned for the next problem solving steps.

Problem tree   #define intentions   #create   #design   #issue analysis   A problem tree is a tool to clarify the hierarchy of problems addressed by the team within a design project; it represents high level problems or related sublevel problems.

SWOT Analysis

Chances are you’ve heard of the SWOT Analysis before. This problem-solving method focuses on identifying strengths, weaknesses, opportunities, and threats is a tried and tested method for both individuals and teams.

Start by creating a desired end state or outcome and bare this in mind – any process solving model is made more effective by knowing what you are moving towards. Create a quadrant made up of the four categories of a SWOT analysis and ask participants to generate ideas based on each of those quadrants.

Once you have those ideas assembled in their quadrants, cluster them together based on their affinity with other ideas. These clusters are then used to facilitate group conversations and move things forward. 

SWOT analysis   #gamestorming   #problem solving   #action   #meeting facilitation   The SWOT Analysis is a long-standing technique of looking at what we have, with respect to the desired end state, as well as what we could improve on. It gives us an opportunity to gauge approaching opportunities and dangers, and assess the seriousness of the conditions that affect our future. When we understand those conditions, we can influence what comes next.

Agreement-Certainty Matrix

Not every problem-solving approach is right for every challenge, and deciding on the right method for the challenge at hand is a key part of being an effective team.

The Agreement Certainty matrix helps teams align on the nature of the challenges facing them. By sorting problems from simple to chaotic, your team can understand what methods are suitable for each problem and what they can do to ensure effective results. 

If you are already using Liberating Structures techniques as part of your problem-solving strategy, the Agreement-Certainty Matrix can be an invaluable addition to your process. We’ve found it particularly if you are having issues with recurring problems in your organization and want to go deeper in understanding the root cause. 

Agreement-Certainty Matrix   #issue analysis   #liberating structures   #problem solving   You can help individuals or groups avoid the frequent mistake of trying to solve a problem with methods that are not adapted to the nature of their challenge. The combination of two questions makes it possible to easily sort challenges into four categories: simple, complicated, complex , and chaotic .  A problem is simple when it can be solved reliably with practices that are easy to duplicate.  It is complicated when experts are required to devise a sophisticated solution that will yield the desired results predictably.  A problem is complex when there are several valid ways to proceed but outcomes are not predictable in detail.  Chaotic is when the context is too turbulent to identify a path forward.  A loose analogy may be used to describe these differences: simple is like following a recipe, complicated like sending a rocket to the moon, complex like raising a child, and chaotic is like the game “Pin the Tail on the Donkey.”  The Liberating Structures Matching Matrix in Chapter 5 can be used as the first step to clarify the nature of a challenge and avoid the mismatches between problems and solutions that are frequently at the root of chronic, recurring problems.

Organizing and charting a team’s progress can be important in ensuring its success. SQUID (Sequential Question and Insight Diagram) is a great model that allows a team to effectively switch between giving questions and answers and develop the skills they need to stay on track throughout the process. 

Begin with two different colored sticky notes – one for questions and one for answers – and with your central topic (the head of the squid) on the board. Ask the group to first come up with a series of questions connected to their best guess of how to approach the topic. Ask the group to come up with answers to those questions, fix them to the board and connect them with a line. After some discussion, go back to question mode by responding to the generated answers or other points on the board.

It’s rewarding to see a diagram grow throughout the exercise, and a completed SQUID can provide a visual resource for future effort and as an example for other teams.

SQUID   #gamestorming   #project planning   #issue analysis   #problem solving   When exploring an information space, it’s important for a group to know where they are at any given time. By using SQUID, a group charts out the territory as they go and can navigate accordingly. SQUID stands for Sequential Question and Insight Diagram.

To continue with our nautical theme, Speed Boat is a short and sweet activity that can help a team quickly identify what employees, clients or service users might have a problem with and analyze what might be standing in the way of achieving a solution.

Methods that allow for a group to make observations, have insights and obtain those eureka moments quickly are invaluable when trying to solve complex problems.

In Speed Boat, the approach is to first consider what anchors and challenges might be holding an organization (or boat) back. Bonus points if you are able to identify any sharks in the water and develop ideas that can also deal with competitors!   

Speed Boat   #gamestorming   #problem solving   #action   Speedboat is a short and sweet way to identify what your employees or clients don’t like about your product/service or what’s standing in the way of a desired goal.

The Journalistic Six

Some of the most effective ways of solving problems is by encouraging teams to be more inclusive and diverse in their thinking.

Based on the six key questions journalism students are taught to answer in articles and news stories, The Journalistic Six helps create teams to see the whole picture. By using who, what, when, where, why, and how to facilitate the conversation and encourage creative thinking, your team can make sure that the problem identification and problem analysis stages of the are covered exhaustively and thoughtfully. Reporter’s notebook and dictaphone optional.

The Journalistic Six – Who What When Where Why How   #idea generation   #issue analysis   #problem solving   #online   #creative thinking   #remote-friendly   A questioning method for generating, explaining, investigating ideas.

Individual and group perspectives are incredibly important, but what happens if people are set in their minds and need a change of perspective in order to approach a problem more effectively?

Flip It is a method we love because it is both simple to understand and run, and allows groups to understand how their perspectives and biases are formed. 

Participants in Flip It are first invited to consider concerns, issues, or problems from a perspective of fear and write them on a flip chart. Then, the group is asked to consider those same issues from a perspective of hope and flip their understanding.  

No problem and solution is free from existing bias and by changing perspectives with Flip It, you can then develop a problem solving model quickly and effectively.

Flip It!   #gamestorming   #problem solving   #action   Often, a change in a problem or situation comes simply from a change in our perspectives. Flip It! is a quick game designed to show players that perspectives are made, not born.

LEGO Challenge

Now for an activity that is a little out of the (toy) box. LEGO Serious Play is a facilitation methodology that can be used to improve creative thinking and problem-solving skills. 

The LEGO Challenge includes giving each member of the team an assignment that is hidden from the rest of the group while they create a structure without speaking.

What the LEGO challenge brings to the table is a fun working example of working with stakeholders who might not be on the same page to solve problems. Also, it’s LEGO! Who doesn’t love LEGO! 

LEGO Challenge   #hyperisland   #team   A team-building activity in which groups must work together to build a structure out of LEGO, but each individual has a secret “assignment” which makes the collaborative process more challenging. It emphasizes group communication, leadership dynamics, conflict, cooperation, patience and problem solving strategy.

What, So What, Now What?

If not carefully managed, the problem identification and problem analysis stages of the problem-solving process can actually create more problems and misunderstandings.

The What, So What, Now What? problem-solving activity is designed to help collect insights and move forward while also eliminating the possibility of disagreement when it comes to identifying, clarifying, and analyzing organizational or work problems. 

Facilitation is all about bringing groups together so that might work on a shared goal and the best problem-solving strategies ensure that teams are aligned in purpose, if not initially in opinion or insight.

Throughout the three steps of this game, you give everyone on a team to reflect on a problem by asking what happened, why it is important, and what actions should then be taken. 

This can be a great activity for bringing our individual perceptions about a problem or challenge and contextualizing it in a larger group setting. This is one of the most important problem-solving skills you can bring to your organization.

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

Journalists  

Problem analysis can be one of the most important and decisive stages of all problem-solving tools. Sometimes, a team can become bogged down in the details and are unable to move forward.

Journalists is an activity that can avoid a group from getting stuck in the problem identification or problem analysis stages of the process.

In Journalists, the group is invited to draft the front page of a fictional newspaper and figure out what stories deserve to be on the cover and what headlines those stories will have. By reframing how your problems and challenges are approached, you can help a team move productively through the process and be better prepared for the steps to follow.

Journalists   #vision   #big picture   #issue analysis   #remote-friendly   This is an exercise to use when the group gets stuck in details and struggles to see the big picture. Also good for defining a vision.

Problem-solving techniques for brainstorming solutions

Now you have the context and background of the problem you are trying to solving, now comes the time to start ideating and thinking about how you’ll solve the issue.

Here, you’ll want to encourage creative, free thinking and speed. Get as many ideas out as possible and explore different perspectives so you have the raw material for the next step.

Looking at a problem from a new angle can be one of the most effective ways of creating an effective solution. TRIZ is a problem-solving tool that asks the group to consider what they must not do in order to solve a challenge.

By reversing the discussion, new topics and taboo subjects often emerge, allowing the group to think more deeply and create ideas that confront the status quo in a safe and meaningful way. If you’re working on a problem that you’ve tried to solve before, TRIZ is a great problem-solving method to help your team get unblocked.

Making Space with TRIZ   #issue analysis   #liberating structures   #issue resolution   You can clear space for innovation by helping a group let go of what it knows (but rarely admits) limits its success and by inviting creative destruction. TRIZ makes it possible to challenge sacred cows safely and encourages heretical thinking. The question “What must we stop doing to make progress on our deepest purpose?” induces seriously fun yet very courageous conversations. Since laughter often erupts, issues that are otherwise taboo get a chance to be aired and confronted. With creative destruction come opportunities for renewal as local action and innovation rush in to fill the vacuum. Whoosh!

Mindspin  

Brainstorming is part of the bread and butter of the problem-solving process and all problem-solving strategies benefit from getting ideas out and challenging a team to generate solutions quickly. 

With Mindspin, participants are encouraged not only to generate ideas but to do so under time constraints and by slamming down cards and passing them on. By doing multiple rounds, your team can begin with a free generation of possible solutions before moving on to developing those solutions and encouraging further ideation. 

This is one of our favorite problem-solving activities and can be great for keeping the energy up throughout the workshop. Remember the importance of helping people become engaged in the process – energizing problem-solving techniques like Mindspin can help ensure your team stays engaged and happy, even when the problems they’re coming together to solve are complex. 

MindSpin   #teampedia   #idea generation   #problem solving   #action   A fast and loud method to enhance brainstorming within a team. Since this activity has more than round ideas that are repetitive can be ruled out leaving more creative and innovative answers to the challenge.

The Creativity Dice

One of the most useful problem solving skills you can teach your team is of approaching challenges with creativity, flexibility, and openness. Games like The Creativity Dice allow teams to overcome the potential hurdle of too much linear thinking and approach the process with a sense of fun and speed. 

In The Creativity Dice, participants are organized around a topic and roll a dice to determine what they will work on for a period of 3 minutes at a time. They might roll a 3 and work on investigating factual information on the chosen topic. They might roll a 1 and work on identifying the specific goals, standards, or criteria for the session.

Encouraging rapid work and iteration while asking participants to be flexible are great skills to cultivate. Having a stage for idea incubation in this game is also important. Moments of pause can help ensure the ideas that are put forward are the most suitable. 

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

Idea and Concept Development

Brainstorming without structure can quickly become chaotic or frustrating. In a problem-solving context, having an ideation framework to follow can help ensure your team is both creative and disciplined.

In this method, you’ll find an idea generation process that encourages your group to brainstorm effectively before developing their ideas and begin clustering them together. By using concepts such as Yes and…, more is more and postponing judgement, you can create the ideal conditions for brainstorming with ease.

Idea & Concept Development   #hyperisland   #innovation   #idea generation   Ideation and Concept Development is a process for groups to work creatively and collaboratively to generate creative ideas. It’s a general approach that can be adapted and customized to suit many different scenarios. It includes basic principles for idea generation and several steps for groups to work with. It also includes steps for idea selection and development.

Problem-solving techniques for developing and refining solutions 

The success of any problem-solving process can be measured by the solutions it produces. After you’ve defined the issue, explored existing ideas, and ideated, it’s time to develop and refine your ideas in order to bring them closer to a solution that actually solves the problem.

Use these problem-solving techniques when you want to help your team think through their ideas and refine them as part of your problem solving process.

Improved Solutions

After a team has successfully identified a problem and come up with a few solutions, it can be tempting to call the work of the problem-solving process complete. That said, the first solution is not necessarily the best, and by including a further review and reflection activity into your problem-solving model, you can ensure your group reaches the best possible result. 

One of a number of problem-solving games from Thiagi Group, Improved Solutions helps you go the extra mile and develop suggested solutions with close consideration and peer review. By supporting the discussion of several problems at once and by shifting team roles throughout, this problem-solving technique is a dynamic way of finding the best solution. 

Improved Solutions   #creativity   #thiagi   #problem solving   #action   #team   You can improve any solution by objectively reviewing its strengths and weaknesses and making suitable adjustments. In this creativity framegame, you improve the solutions to several problems. To maintain objective detachment, you deal with a different problem during each of six rounds and assume different roles (problem owner, consultant, basher, booster, enhancer, and evaluator) during each round. At the conclusion of the activity, each player ends up with two solutions to her problem.

Four Step Sketch

Creative thinking and visual ideation does not need to be confined to the opening stages of your problem-solving strategies. Exercises that include sketching and prototyping on paper can be effective at the solution finding and development stage of the process, and can be great for keeping a team engaged. 

By going from simple notes to a crazy 8s round that involves rapidly sketching 8 variations on their ideas before then producing a final solution sketch, the group is able to iterate quickly and visually. Problem-solving techniques like Four-Step Sketch are great if you have a group of different thinkers and want to change things up from a more textual or discussion-based approach.

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

Ensuring that everyone in a group is able to contribute to a discussion is vital during any problem solving process. Not only does this ensure all bases are covered, but its then easier to get buy-in and accountability when people have been able to contribute to the process.

1-2-4-All is a tried and tested facilitation technique where participants are asked to first brainstorm on a topic on their own. Next, they discuss and share ideas in a pair before moving into a small group. Those groups are then asked to present the best idea from their discussion to the rest of the team.

This method can be used in many different contexts effectively, though I find it particularly shines in the idea development stage of the process. Giving each participant time to concretize their ideas and develop them in progressively larger groups can create a great space for both innovation and psychological safety.

1-2-4-All   #idea generation   #liberating structures   #issue analysis   With this facilitation technique you can immediately include everyone regardless of how large the group is. You can generate better ideas and more of them faster than ever before. You can tap the know-how and imagination that is distributed widely in places not known in advance. Open, generative conversation unfolds. Ideas and solutions are sifted in rapid fashion. Most importantly, participants own the ideas, so follow-up and implementation is simplified. No buy-in strategies needed! Simple and elegant!

15% Solutions

Some problems are simpler than others and with the right problem-solving activities, you can empower people to take immediate actions that can help create organizational change. 

Part of the liberating structures toolkit, 15% solutions is a problem-solving technique that focuses on finding and implementing solutions quickly. A process of iterating and making small changes quickly can help generate momentum and an appetite for solving complex problems.

Problem-solving strategies can live and die on whether people are onboard. Getting some quick wins is a great way of getting people behind the process.   

It can be extremely empowering for a team to realize that problem-solving techniques can be deployed quickly and easily and delineate between things they can positively impact and those things they cannot change. 

15% Solutions   #action   #liberating structures   #remote-friendly   You can reveal the actions, however small, that everyone can do immediately. At a minimum, these will create momentum, and that may make a BIG difference.  15% Solutions show that there is no reason to wait around, feel powerless, or fearful. They help people pick it up a level. They get individuals and the group to focus on what is within their discretion instead of what they cannot change.  With a very simple question, you can flip the conversation to what can be done and find solutions to big problems that are often distributed widely in places not known in advance. Shifting a few grains of sand may trigger a landslide and change the whole landscape.

Problem-solving techniques for making decisions and planning

After your group is happy with the possible solutions you’ve developed, now comes the time to choose which to implement. There’s more than one way to make a decision and the best option is often dependant on the needs and set-up of your group.

Sometimes, it’s the case that you’ll want to vote as a group on what is likely to be the most impactful solution. Other times, it might be down to a decision maker or major stakeholder to make the final decision. Whatever your process, here’s some techniques you can use to help you make a decision during your problem solving process.

How-Now-Wow Matrix

The problem-solving process is often creative, as complex problems usually require a change of thinking and creative response in order to find the best solutions. While it’s common for the first stages to encourage creative thinking, groups can often gravitate to familiar solutions when it comes to the end of the process. 

When selecting solutions, you don’t want to lose your creative energy! The How-Now-Wow Matrix from Gamestorming is a great problem-solving activity that enables a group to stay creative and think out of the box when it comes to selecting the right solution for a given problem.

Problem-solving techniques that encourage creative thinking and the ideation and selection of new solutions can be the most effective in organisational change. Give the How-Now-Wow Matrix a go, and not just for how pleasant it is to say out loud. 

How-Now-Wow Matrix   #gamestorming   #idea generation   #remote-friendly   When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’. The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.

Impact and Effort Matrix

All problem-solving techniques hope to not only find solutions to a given problem or challenge but to find the best solution. When it comes to finding a solution, groups are invited to put on their decision-making hats and really think about how a proposed idea would work in practice. 

The Impact and Effort Matrix is one of the problem-solving techniques that fall into this camp, empowering participants to first generate ideas and then categorize them into a 2×2 matrix based on impact and effort.

Activities that invite critical thinking while remaining simple are invaluable. Use the Impact and Effort Matrix to move from ideation and towards evaluating potential solutions before then committing to them. 

Impact and Effort Matrix   #gamestorming   #decision making   #action   #remote-friendly   In this decision-making exercise, possible actions are mapped based on two factors: effort required to implement and potential impact. Categorizing ideas along these lines is a useful technique in decision making, as it obliges contributors to balance and evaluate suggested actions before committing to them.

If you’ve followed each of the problem-solving steps with your group successfully, you should move towards the end of your process with heaps of possible solutions developed with a specific problem in mind. But how do you help a group go from ideation to putting a solution into action? 

Dotmocracy – or Dot Voting -is a tried and tested method of helping a team in the problem-solving process make decisions and put actions in place with a degree of oversight and consensus. 

One of the problem-solving techniques that should be in every facilitator’s toolbox, Dot Voting is fast and effective and can help identify the most popular and best solutions and help bring a group to a decision effectively. 

Dotmocracy   #action   #decision making   #group prioritization   #hyperisland   #remote-friendly   Dotmocracy is a simple method for group prioritization or decision-making. It is not an activity on its own, but a method to use in processes where prioritization or decision-making is the aim. The method supports a group to quickly see which options are most popular or relevant. The options or ideas are written on post-its and stuck up on a wall for the whole group to see. Each person votes for the options they think are the strongest, and that information is used to inform a decision.

Straddling the gap between decision making and planning, MoSCoW is a simple and effective method that allows a group team to easily prioritize a set of possible options.

Use this method in a problem solving process by collecting and summarizing all your possible solutions and then categorize them into 4 sections: “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”.

This method is particularly useful when its less about choosing one possible solution and more about prioritorizing which to do first and which may not fit in the scope of your project. In my experience, complex challenges often require multiple small fixes, and this method can be a great way to move from a pile of things you’d all like to do to a structured plan.

MoSCoW   #define intentions   #create   #design   #action   #remote-friendly   MoSCoW is a method that allows the team to prioritize the different features that they will work on. Features are then categorized into “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”. To be used at the beginning of a timeslot (for example during Sprint planning) and when planning is needed.

When it comes to managing the rollout of a solution, clarity and accountability are key factors in ensuring the success of the project. The RAACI chart is a simple but effective model for setting roles and responsibilities as part of a planning session.

Start by listing each person involved in the project and put them into the following groups in order to make it clear who is responsible for what during the rollout of your solution.

• Responsibility  (Which person and/or team will be taking action?)
• Authority  (At what “point” must the responsible person check in before going further?)
• Accountability  (Who must the responsible person check in with?)
• Consultation  (Who must be consulted by the responsible person before decisions are made?)
• Information  (Who must be informed of decisions, once made?)

Ensure this information is easily accessible and use it to inform who does what and who is looped into discussions and kept up to date.

RAACI   #roles and responsibility   #teamwork   #project management   Clarifying roles and responsibilities, levels of autonomy/latitude in decision making, and levels of engagement among diverse stakeholders.

Problem-solving warm-up activities

All facilitators know that warm-ups and icebreakers are useful for any workshop or group process. Problem-solving workshops are no different.

Use these problem-solving techniques to warm up a group and prepare them for the rest of the process. Activating your group by tapping into some of the top problem-solving skills can be one of the best ways to see great outcomes from your session.

Check-in / Check-out

Solid processes are planned from beginning to end, and the best facilitators know that setting the tone and establishing a safe, open environment can be integral to a successful problem-solving process. Check-in / Check-out is a great way to begin and/or bookend a problem-solving workshop. Checking in to a session emphasizes that everyone will be seen, heard, and expected to contribute. 

If you are running a series of meetings, setting a consistent pattern of checking in and checking out can really help your team get into a groove. We recommend this opening-closing activity for small to medium-sized groups though it can work with large groups if they’re disciplined!

Check-in / Check-out   #team   #opening   #closing   #hyperisland   #remote-friendly   Either checking-in or checking-out is a simple way for a team to open or close a process, symbolically and in a collaborative way. Checking-in/out invites each member in a group to be present, seen and heard, and to express a reflection or a feeling. Checking-in emphasizes presence, focus and group commitment; checking-out emphasizes reflection and symbolic closure.

Doodling Together  

Thinking creatively and not being afraid to make suggestions are important problem-solving skills for any group or team, and warming up by encouraging these behaviors is a great way to start. 

Doodling Together is one of our favorite creative ice breaker games – it’s quick, effective, and fun and can make all following problem-solving steps easier by encouraging a group to collaborate visually. By passing cards and adding additional items as they go, the workshop group gets into a groove of co-creation and idea development that is crucial to finding solutions to problems. 

Doodling Together   #collaboration   #creativity   #teamwork   #fun   #team   #visual methods   #energiser   #icebreaker   #remote-friendly   Create wild, weird and often funny postcards together & establish a group’s creative confidence.

Show and Tell

You might remember some version of Show and Tell from being a kid in school and it’s a great problem-solving activity to kick off a session.

Asking participants to prepare a little something before a workshop by bringing an object for show and tell can help them warm up before the session has even begun! Games that include a physical object can also help encourage early engagement before moving onto more big-picture thinking.

By asking your participants to tell stories about why they chose to bring a particular item to the group, you can help teams see things from new perspectives and see both differences and similarities in the way they approach a topic. Great groundwork for approaching a problem-solving process as a team! 

Show and Tell   #gamestorming   #action   #opening   #meeting facilitation   Show and Tell taps into the power of metaphors to reveal players’ underlying assumptions and associations around a topic The aim of the game is to get a deeper understanding of stakeholders’ perspectives on anything—a new project, an organizational restructuring, a shift in the company’s vision or team dynamic.

Constellations

Who doesn’t love stars? Constellations is a great warm-up activity for any workshop as it gets people up off their feet, energized, and ready to engage in new ways with established topics. It’s also great for showing existing beliefs, biases, and patterns that can come into play as part of your session.

Using warm-up games that help build trust and connection while also allowing for non-verbal responses can be great for easing people into the problem-solving process and encouraging engagement from everyone in the group. Constellations is great in large spaces that allow for movement and is definitely a practical exercise to allow the group to see patterns that are otherwise invisible. 

Constellations   #trust   #connection   #opening   #coaching   #patterns   #system   Individuals express their response to a statement or idea by standing closer or further from a central object. Used with teams to reveal system, hidden patterns, perspectives.

Draw a Tree

Problem-solving games that help raise group awareness through a central, unifying metaphor can be effective ways to warm-up a group in any problem-solving model.

Draw a Tree is a simple warm-up activity you can use in any group and which can provide a quick jolt of energy. Start by asking your participants to draw a tree in just 45 seconds – they can choose whether it will be abstract or realistic. 

Once the timer is up, ask the group how many people included the roots of the tree and use this as a means to discuss how we can ignore important parts of any system simply because they are not visible.

All problem-solving strategies are made more effective by thinking of problems critically and by exposing things that may not normally come to light. Warm-up games like Draw a Tree are great in that they quickly demonstrate some key problem-solving skills in an accessible and effective way.

Draw a Tree   #thiagi   #opening   #perspectives   #remote-friendly   With this game you can raise awarness about being more mindful, and aware of the environment we live in.

Closing activities for a problem-solving process

Each step of the problem-solving workshop benefits from an intelligent deployment of activities, games, and techniques. Bringing your session to an effective close helps ensure that solutions are followed through on and that you also celebrate what has been achieved.

Here are some problem-solving activities you can use to effectively close a workshop or meeting and ensure the great work you’ve done can continue afterward.

One Breath Feedback

Maintaining attention and focus during the closing stages of a problem-solving workshop can be tricky and so being concise when giving feedback can be important. It’s easy to incur “death by feedback” should some team members go on for too long sharing their perspectives in a quick feedback round. 

One Breath Feedback is a great closing activity for workshops. You give everyone an opportunity to provide feedback on what they’ve done but only in the space of a single breath. This keeps feedback short and to the point and means that everyone is encouraged to provide the most important piece of feedback to them. 

One breath feedback   #closing   #feedback   #action   This is a feedback round in just one breath that excels in maintaining attention: each participants is able to speak during just one breath … for most people that’s around 20 to 25 seconds … unless of course you’ve been a deep sea diver in which case you’ll be able to do it for longer.

Who What When Matrix 

Matrices feature as part of many effective problem-solving strategies and with good reason. They are easily recognizable, simple to use, and generate results.

The Who What When Matrix is a great tool to use when closing your problem-solving session by attributing a who, what and when to the actions and solutions you have decided upon. The resulting matrix is a simple, easy-to-follow way of ensuring your team can move forward. 

Great solutions can’t be enacted without action and ownership. Your problem-solving process should include a stage for allocating tasks to individuals or teams and creating a realistic timeframe for those solutions to be implemented or checked out. Use this method to keep the solution implementation process clear and simple for all involved. 

Who/What/When Matrix   #gamestorming   #action   #project planning   With Who/What/When matrix, you can connect people with clear actions they have defined and have committed to.

Response cards

Group discussion can comprise the bulk of most problem-solving activities and by the end of the process, you might find that your team is talked out! 

Providing a means for your team to give feedback with short written notes can ensure everyone is head and can contribute without the need to stand up and talk. Depending on the needs of the group, giving an alternative can help ensure everyone can contribute to your problem-solving model in the way that makes the most sense for them.

Response Cards is a great way to close a workshop if you are looking for a gentle warm-down and want to get some swift discussion around some of the feedback that is raised. 

Response Cards   #debriefing   #closing   #structured sharing   #questions and answers   #thiagi   #action   It can be hard to involve everyone during a closing of a session. Some might stay in the background or get unheard because of louder participants. However, with the use of Response Cards, everyone will be involved in providing feedback or clarify questions at the end of a session.

Tips for effective problem solving

Problem-solving activities are only one part of the puzzle. While a great method can help unlock your team’s ability to solve problems, without a thoughtful approach and strong facilitation the solutions may not be fit for purpose.

Let’s take a look at some problem-solving tips you can apply to any process to help it be a success!

Clearly define the problem

Jumping straight to solutions can be tempting, though without first clearly articulating a problem, the solution might not be the right one. Many of the problem-solving activities below include sections where the problem is explored and clearly defined before moving on.

This is a vital part of the problem-solving process and taking the time to fully define an issue can save time and effort later. A clear definition helps identify irrelevant information and it also ensures that your team sets off on the right track.

Don’t jump to conclusions

It’s easy for groups to exhibit cognitive bias or have preconceived ideas about both problems and potential solutions. Be sure to back up any problem statements or potential solutions with facts, research, and adequate forethought.

The best techniques ask participants to be methodical and challenge preconceived notions. Make sure you give the group enough time and space to collect relevant information and consider the problem in a new way. By approaching the process with a clear, rational mindset, you’ll often find that better solutions are more forthcoming.  

Try different approaches  

Problems come in all shapes and sizes and so too should the methods you use to solve them. If you find that one approach isn’t yielding results and your team isn’t finding different solutions, try mixing it up. You’ll be surprised at how using a new creative activity can unblock your team and generate great solutions.

Don’t take it personally 

Depending on the nature of your team or organizational problems, it’s easy for conversations to get heated. While it’s good for participants to be engaged in the discussions, ensure that emotions don’t run too high and that blame isn’t thrown around while finding solutions.

You’re all in it together, and even if your team or area is seeing problems, that isn’t necessarily a disparagement of you personally. Using facilitation skills to manage group dynamics is one effective method of helping conversations be more constructive.

Get the right people in the room

Your problem-solving method is often only as effective as the group using it. Getting the right people on the job and managing the number of people present is important too!

If the group is too small, you may not get enough different perspectives to effectively solve a problem. If the group is too large, you can go round and round during the ideation stages.

Creating the right group makeup is also important in ensuring you have the necessary expertise and skillset to both identify and follow up on potential solutions. Carefully consider who to include at each stage to help ensure your problem-solving method is followed and positioned for success.

Create psychologically safe spaces for discussion

Identifying a problem accurately also requires that all members of a group are able to contribute their views in an open and safe manner.

It can be tough for people to stand up and contribute if the problems or challenges are emotive or personal in nature. Try and create a psychologically safe space for these kinds of discussions and where possible, create regular opportunities for challenges to be brought up organically.

Document everything

The best solutions can take refinement, iteration, and reflection to come out. Get into a habit of documenting your process in order to keep all the learnings from the session and to allow ideas to mature and develop. Many of the methods below involve the creation of documents or shared resources. Be sure to keep and share these so everyone can benefit from the work done!

Bring a facilitator 

Facilitation is all about making group processes easier. With a subject as potentially emotive and important as problem-solving, having an impartial third party in the form of a facilitator can make all the difference in finding great solutions and keeping the process moving. Consider bringing a facilitator to your problem-solving session to get better results and generate meaningful solutions!

Develop your problem-solving skills

It takes time and practice to be an effective problem solver. While some roles or participants might more naturally gravitate towards problem-solving, it can take development and planning to help everyone create better solutions.

You might develop a training program, run a problem-solving workshop or simply ask your team to practice using the techniques below. Check out our post on problem-solving skills to see how you and your group can develop the right mental process and be more resilient to issues too!

Design a great agenda

Workshops are a great format for solving problems. With the right approach, you can focus a group and help them find the solutions to their own problems. But designing a process can be time-consuming and finding the right activities can be difficult.

Check out our workshop planning guide to level-up your agenda design and start running more effective workshops. Need inspiration? Check out templates designed by expert facilitators to help you kickstart your process!

Save time and effort creating an effective problem solving process

A structured problem solving process is a surefire way of solving tough problems, discovering creative solutions and driving organizational change. But how can you design for successful outcomes?

With SessionLab, it’s easy to design engaging workshops that deliver results. Drag, drop and reorder blocks  to build your agenda. When you make changes or update your agenda, your session  timing   adjusts automatically , saving you time on manual adjustments.

Collaborating with stakeholders or clients? Share your agenda with a single click and collaborate in real-time. No more sending documents back and forth over email.

Explore  how to use SessionLab  to design effective problem solving workshops or  watch this five minute video  to see the planner in action!

Over to you

The problem-solving process can often be as complicated and multifaceted as the problems they are set-up to solve. With the right problem-solving techniques and a mix of exercises designed to guide discussion and generate purposeful ideas, we hope we’ve given you the tools to find the best solutions as simply and easily as possible.

Is there a problem-solving technique that you are missing here? Do you have a favorite activity or method you use when facilitating? Let us know in the comments below, we’d love to hear from you! 

James Smart is Head of Content at SessionLab. He’s also a creative facilitator who has run workshops and designed courses for establishments like the National Centre for Writing, UK. He especially enjoys working with young people and empowering others in their creative practice.

thank you very much for these excellent techniques

Certainly wonderful article, very detailed. Shared!

Your list of techniques for problem solving can be helpfully extended by adding TRIZ to the list of techniques. TRIZ has 40 problem solving techniques derived from methods inventros and patent holders used to get new patents. About 10-12 are general approaches. many organization sponsor classes in TRIZ that are used to solve business problems or general organiztational problems. You can take a look at TRIZ and dwonload a free internet booklet to see if you feel it shound be included per your selection process.

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Brainstorming

What is brainstorming.

Brainstorming is a method design teams use to generate ideas to solve clearly defined design problems. In controlled conditions and a free-thinking environment, teams approach a problem by such means as “How Might We” questions. They produce a vast array of ideas and draw links between them to find potential solutions.

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How To Use Brainstorming Best

Brainstorming is part of design thinking . You use it in the ideation phase. It’s extremely popular for design teams because they can expand in all directions. Although teams have rules and a facilitator to keep them on track, they are free to use out-of-the-box and lateral thinking to seek the most effective solutions to any design problem. By brainstorming, they can take a vast number of approaches—the more, the better—instead of just exploring conventional means and running into the associated obstacles. When teams work in a judgment-free atmosphere to find the real dimensions of a problem, they’re more likely to produce rough answers which they’ll refine into possible solutions later. Marketing CEO Alex Osborn, brainstorming’s “inventor”, captured the refined elements of creative problem-solving in his 1953 book, Applied Imagination . In brainstorming, we aim squarely at a design problem and produce an arsenal of potential solutions. By not only harvesting our own ideas but also considering and building on colleagues’, we cover the problem from every angle imaginable.

“It is easier to tone down a wild idea than to think up a new one.” — Alex Osborn

Everyone in a design team should have a clear definition of the target problem. They typically gather for a brainstorming session in a room with a large board/wall for pictures/Post-Its. A good mix of participants will expand the experience pool and therefore broaden the idea space.

Brainstorming may seem to lack constraints, but everyone must observe eight house rules and have someone acting as facilitator.

Set a time limit – Depending on the problem’s complexity, 15–60 minutes is normal.

Begin with a target problem/brief – Members should approach this sharply defined question, plan or goal and stay on topic.

Refrain from judgment/criticism – No-one should be negative (including via body language) about any idea.

Encourage weird and wacky ideas – Further to the ban on killer phrases like “too expensive”, keep the floodgates open so everyone feels free to blurt out ideas (provided they’re on topic).

Aim for quantity – Remember, “quantity breeds quality”. The sifting-and-sorting process comes later.

Build on others’ ideas – It’s a process of association where members expand on others’ notions and reach new insights, allowing these ideas to trigger their own. Say “and”—rather than discourage with “but”—to get ideas closer to the problem.

Stay visual – Diagrams and Post-Its help bring ideas to life and help others see things in different ways.

Allow one conversation at a time – To arrive at concrete results, it’s essential to keep on track this way and show respect for everyone’s ideas.

To capture everyone’s ideas in a brainstorming session, someone must play “scribe” and mark every idea on the board. Alternatively, write down your own ideas as they come, and share these with the group. Often, design problems demand mixed tactics: brainstorming and its sibling approaches – braindumping (for individuals), and brainwriting and brainwalking (for group-and-individual mixes).

Take Care with Brainstorming

Brainstorming involves harnessing synergy – we leverage our collective thinking towards a variety of potential solutions. However, it’s challenging to have boundless freedom. In groups, introverts may stay quiet while extroverts dominate. Whoever’s leading the session must “police” the team to ensure a healthy, solution-focused atmosphere where even the shiest participants will speak up. A warm-up activity can cure brainstorming “constipation” – e.g., ask participants to list ways the world would be different if metal were like rubber.

Another risk is to let the team stray off topic and/or address other problems. As we may use brainstorming in any part of our design process—including areas related to a project’s main scope—it’s vital that participants stick to the problem relevant to that part (what Osborn called the “Point of View”). Similarly, by framing problems with “How Might We” questions, we remember brainstorming is organic and free of boundaries. Overall, your team should stay fluid in the search for ways you might resolve an issue – not chase a “holy grail” solution someone has developed elsewhere. The idea is to mine idea “ore” and refine “golden” solutions from it later.

How to Supercharge Brainstorming with AI

Learn more about brainstorming.

The Interaction Design Foundation’s course on Design Thinking discusses Brainstorming in depth.

This blog offers incisive insights into Brainstorming workshops .

Jonathan Courtney’s article for Smashing Magazine shows Brainstorming’s versatility .

Literature on Brainstorming

Here’s the entire UX literature on Brainstorming by the Interaction Design Foundation, collated in one place:

Learn more about Brainstorming

Take a deep dive into Brainstorming with our course Design Thinking: The Ultimate Guide .

Some of the world’s leading brands, such as Apple, Google, Samsung, and General Electric, have rapidly adopted the design thinking approach, and design thinking is being taught at leading universities around the world, including Stanford d.school, Harvard, and MIT. What is design thinking, and why is it so popular and effective?

Design Thinking is not exclusive to designers —all great innovators in literature, art, music, science, engineering and business have practiced it. So, why call it Design Thinking? Well, that’s because design work processes help us systematically extract, teach, learn and apply human-centered techniques to solve problems in a creative and innovative way—in our designs, businesses, countries and lives. And that’s what makes it so special.

The overall goal of this design thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused , prototype-driven , innovative design process . Through this course, you will develop a solid understanding of the fundamental phases and methods in design thinking, and you will learn how to implement your newfound knowledge in your professional work life. We will give you lots of examples; we will go into case studies, videos, and other useful material, all of which will help you dive further into design thinking. In fact, this course also includes exclusive video content that we've produced in partnership with design leaders like Alan Dix, William Hudson and Frank Spillers!

This course contains a series of practical exercises that build on one another to create a complete design thinking project. The exercises are optional, but you’ll get invaluable hands-on experience with the methods you encounter in this course if you complete them, because they will teach you to take your first steps as a design thinking practitioner. What’s equally important is you can use your work as a case study for your portfolio to showcase your abilities to future employers! A portfolio is essential if you want to step into or move ahead in a career in the world of human-centered design.

Design thinking methods and strategies belong at every level of the design process . However, design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about design thinking is that designers and designers’ work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in a creative and innovative way—in our designs, in our businesses, in our countries, and in our lives.

That means that design thinking is not only for designers but also for creative employees , freelancers , and business leaders . It’s for anyone who seeks to infuse an approach to innovation that is powerful, effective and broadly accessible, one that can be integrated into every level of an organization, product, or service so as to drive new alternatives for businesses and society.

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website .

All open-source articles on Brainstorming

Stage 3 in the design thinking process: ideate.

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• 4 years ago

14 UX Deliverables: What will I be making as a UX designer?

Introduction to the Essential Ideation Techniques which are the Heart of Design Thinking

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Learn How to Use the Best Ideation Methods: Brainstorming, Braindumping, Brainwriting, and Brainwalking

Three Ideation Methods to Enhance Your Innovative Thinking

Ideation for Design - Preparing for the Design Race

Transform Your Creative Process with Design Thinking

Revolutionize UX Design with VR Experiences

Start Your UX Journey: Essential Insights for Success

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Crafting an effective problem statement

Aug 31, 2024

Posted by: Regine Fe Arat

Crafting a clear and concise problem statement is an essential skill in project management. It’s a powerful tool that you can use for effective problem-solving as it guides teams toward innovative solutions and measurable outcomes.

Whether you’re a seasoned project manager or a newcomer to the field, being able to write problem statements can significantly enhance your ability to tackle complex challenges and drive meaningful change.

A problem statement concisely describes an issue or challenge that needs to be addressed. An effective problem statement frames the issue in a way that facilitates a deeper understanding and guides the problem-solving process.

At its core, a well-crafted problem statement should capture the essence of the challenge at hand, providing enough context for stakeholders to grasp the issue’s significance. It helps you find the most appropriate solution and ensures that all team members are aligned in their understanding of the problem’s scope and implications.

In this comprehensive guide, you’ll find out what problem statements are and what types you can use. You’ll also find practical examples and actionable tips to help you create impactful problem statements of your own.

What are the key components of a problem statement?

Here are the three key components of a problem statement:

The problem

You should clearly state the core issue or challenge to be addressed. This is the heart of your problem statement. Articulate it in a way that’s easy to understand and free from ambiguity.

The method used to solve the problem

While the problem statement itself shouldn’t propose specific solutions, it can outline the general approach or methodology you’ll use to address the issue. For example, you might mention the type of research, analysis or problem-solving techniques your team will employ.

The purpose, statement of objective and scope

This component outlines why addressing the problem is important and what the desired outcome looks like. It should clarify the goals of the problem-solving effort and define the boundaries of what you’ll address. This helps focus efforts and set clear expectations for what the project or initiative aims to achieve.

When to use a problem statement

A problem statement is a versatile tool that you can use across various scenarios in both professional and personal contexts. They are particularly valuable in the following cases:

• Initiating new projects: a problem statement helps define the project’s purpose and sets clear objectives from the outset.
• Addressing organizational challenges: it provides a structured approach to tackling complex issues within a company or team.
• Conducting research: researchers use problem statements to focus their investigations and define the scope of their studies.
• Presenting ideas to stakeholders: a well-formulated problem statement can effectively communicate the need for change or investment to decision-makers.
• Personal goal-setting: even in individual pursuits, problem statements can help clarify objectives and motivate action.

Types of problem statements

Understanding different types of problem statements can help you choose the best approach for your specific situation.

Let’s explore three common types:

The status quo problem statement

This type of problem statement focuses on the current state of affairs and highlights the gap between the existing situation and the desired outcome.

It’s particularly effective when you are addressing ongoing issues or systemic problems within an organization.

Example: “Our customer support team currently handles 150 tickets, on average, per day with a resolution time of 48 hours. This prolonged response time has led to a 15% decrease in customer satisfaction scores over the past quarter, potentially impacting our retention rates and brand reputation.”

Destination problem statement

A destination problem statement emphasizes the desired future state or goal.

It’s ideal for situations where you want to inspire change and motivate teams to work toward a specific vision.

Example: “We aim to create a seamless onboarding experience for new employees that reduces the time to full productivity from 12 to six weeks while increasing new hire satisfaction scores by 25% within the next fiscal year.”

The stakeholder problem statement

This type of problem statement focuses on the impact of an issue on specific individuals or groups.

It’s particularly useful when you need to highlight the human element of a problem and garner support for change.

Example: “Junior software developers in our organization report feeling overwhelmed and unsupported, with 60% expressing dissatisfaction with their professional growth opportunities. This has resulted in a 30% turnover rate among this group in the past year, leading to increased recruitment costs and knowledge loss.”

How to write a problem statement

Crafting an effective problem statement takes practice and attention to detail. Follow these steps to create impactful problem statements:

Understand the problem

Before putting pen to paper, invest time in thoroughly understanding the issue at hand. Gather data, conduct interviews with stakeholders and observe the problem in action if possible. This deep understanding will form the foundation of your problem statement.

Articulate the problem in simple, straightforward language. Avoid jargon or overly technical terms that might confuse readers. Your goal is to ensure that anyone reading the statement can quickly grasp the core issue.

Provide context

Include relevant background information that helps readers understand the problem’s significance. This might include historical data, industry benchmarks or organizational goals that the issue is affecting.

Identify the root cause

Dig deeper to uncover the underlying reasons for the problem. Avoid focusing on symptoms. Instead, strive to identify the fundamental issues that need to be addressed. Tools like the “5 whys” technique can be helpful in this process.

Be specific

Use concrete details and quantifiable metrics whenever possible. Instead of saying, “Customer satisfaction is low,” specify, “Customer satisfaction scores have dropped by 15% in the past quarter.” This precision helps create a clear picture of the problem’s scope and impact.

Use measurable criteria

Incorporate measurable elements that can be used to track progress and determine when the problem has been resolved. This might include specific metrics, timeframes or benchmarks.

Make it feasible

Ensure the problem statement describes an issue the organization can actually address. You’ll need to be realistic.

Consider your organization’s resources and constraints. While ambition is important, an overly broad or unattainable goal can be demotivating and unhelpful.

Avoid solution language

Resist the temptation to propose solutions in the problem statement. The goal is to clearly define the problem, not to prescribe how it should be solved. This approach encourages creative thinking and enables you and your team to consider a range of potential solutions.

Consider the audience

Tailor your problem statement to the intended audience. The level of detail and technical language may vary depending on whether you’re presenting to executives, team members or external stakeholders.

Seek feedback

Share your draft problem statement with colleagues or stakeholders to gather their input. Fresh perspectives can help identify blind spots or areas that need clarification.

Revise and refine

Refine your problem statement based on the feedback you receive. Don’t be afraid to go through multiple iterations to achieve the most clear and impactful statement possible.

Test for objectivity

Review your problem statement to ensure it remains objective and free from bias. Avoid language that assigns blame or makes assumptions about causes or solutions.

Challenges of writing a problem statement

While problem statements can be a powerful tool for problem-solving, you may face several common challenges when writing yours. Being aware of these pitfalls can help you avoid them and create more effective problem statements.

Making it too complicated and lacking detail

One of the most frequent issues in problem statement writing is finding the right balance between detail and clarity.

Oversimplifying the problem can lead to a statement that’s too vague to be actionable. On the other hand, including too much detail can obscure the core issue and make the statement difficult to understand.

To overcome this challenge, focus on the essential elements of the problem. Start with a clear, concise statement about the issue, then add only the most relevant contextual details. Use specific, measurable criteria to define the problem’s scope and impact, but avoid getting bogged down in excessive technical jargon or minute, unhelpful details.

Ignoring stakeholders’ perspectives

Another common pitfall is failing to consider the diverse perspectives of all the stakeholders the problem affects. This can result in a problem statement that doesn’t fully capture the issue’s complexity or fails to resonate with key decision-makers.

To address this challenge, make an effort to gather input from a wide range of stakeholders before finalizing your problem statement. This might include conducting interviews, surveys or focus groups with employees, customers, partners or other relevant parties.

Incorporate these diverse viewpoints into your problem statement to create a more comprehensive and compelling representation of the issue.

Misalignment with organizational goals

Sometimes, problem statements can be well-crafted but fail to align with broader organizational objectives. This misalignment can lead to wasted resources and efforts on issues that, while important, may not be critical to the company’s overall success.

To ensure your problem statement aligns with the organization’s goals, review your company’s mission statement, strategic plans and key performance indicators before you get started. Consider how the problem you’re addressing relates to these broader objectives.

If possible, explicitly link the problem and its potential resolution to specific goals or metrics in your statement.

Failing to review and revise

An effective problem statement often requires multiple iterations and refinements. Many project managers make the mistake of treating their first draft as the final version, missing opportunities to improve clarity, precision and impact.

To overcome this challenge:

• Build time for revision into your problem statement writing process.
• After crafting your initial draft, step away from it for a short period.
• Return with fresh eyes to critically evaluate and refine your statement.
• Share it with colleagues or mentors for feedback. Be open to making substantive changes based on their input.

The last card

Being able to write problem statements is a valuable skill that can significantly enhance your problem-solving capabilities and drive meaningful change within your organization. They enable you to set the stage for innovative solutions and improved processes – but to do this, you’ll need to clearly articulate challenges, provide context and focus on measurable outcomes.

A well-crafted problem statement is a powerful tool for aligning teams, securing resources and guiding decision-making. It’s the foundation for effective problem-solving strategies. As you get better at writing problem statements, you’ll find that complex challenges become more manageable and your ability to drive positive change increases.

At Pip Decks, we’re passionate about equipping professionals with the tools and knowledge they need to excel in their roles. Whether you’re looking to improve your problem-solving skills, enhance team collaboration or develop your leadership abilities, you’ll find the answers you need in our expert-written card decks.

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