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16 best websites for design inspiration in 2024

Find web design inspiration in some of the best websites when it comes to aesthetic design and layouts.

Use Webflow's visual development platform to build completely custom, production-ready websites — or high-fidelity prototypes — without writing a line of code.

In need of some design inspiration? These great websites will ignite creativity and help you create visually stunning web designs.

16 Best websites for cool inspiration in 2024

In the rapidly evolving world of web design, staying ahead of the game requires fresh ideas to spur up a great website design.

Thankfully for creatives, the internet is teeming with a plethora of beautiful websites certain to drum up some design inspiration to help fuel that creative fire. 

That said, whether designing a new website or looking to stay up-to-date on the latest design trends , these 16 websites are some of the best websites for design inspiration.

1. SVZ Design

SVZ Design seamlessly aligns its agency’s process and brand through simplistically animated motifs, transitions, and visuals. This pleases the user’s eye and exhibits the brand’s design expertise.

SVZ Design’s end-to-end project page visually asserts their UX and product design skills. In addition, it beautifully demonstrates and validates their claim of carefully crafting meaningful experiences.

SVZ is a great website for web design agencies or freelancers in need of inspiration for their own websites.

2. Wayside studio

A 2022 Webflow Awards finalist in the Cloneable — Visual Aesthetics category, Wayside Studio by Curry Hackett is a monochromatic dream.

A green background dominates this website design, but it’s far from visually dull. Mixed font pairings, fun scroll-based navigation, and high-quality photography make this site a delight to explore. Surprise hover interactions and engaging copy really shine in this design — making it a great website to serve as inspiration.

That said, if you love it, clone it and add your own flair.

3. VOUS Church

VOUS Church is a great website, particularly for non-profit organizations. Not only does their site clearly communicate the church’s mission and goals, but the design packs a punch. It almost feels like a social media platform for its audience.

With subtle choices in layout, content, copy, and a hearty media and blog page, VOUS Church’s website aligns brilliantly with its messaging and core identity, a modern community centered around Jesus and the people.

Ready embraces the “less is more” philosophy by consolidating all of the essential elements of its product on a single landing page with a clear call to action — “get ready.” This simplified design is the best website for function meets form. In addition, by focusing on aiding conversion, Ready makes it easy for potential customers to find the information they need.

Through their innovative use of a homepage with minimal copy, memorable imagery, a pleasant color scheme, and playful highlighting of essential information, Ready achieves what many competitors drop the ball on — marketable usability.

5. April Ford

Specializing in digital advertising, SEO, social media, branding, and web design, April Ford is a duo led by April and Brendan Ford. A 2022 Webflow Awards technical achievement finalist, April Ford is a great website for those looking for a professional and engaging web design. 

April Ford uses a minimalist black-and-white color scheme accented by large, high-quality images of their previous work. While the photos take up a lot of site real estate, they also create a visual effect that makes you feel like you are exploring the April Ford offices.

6. Chiara Luzzana 

Art director and developer Niccolò Miranda brought artistry and creativity to Chiara Luzzana ’s eloquent web design. Chiara Luzzana’s website is a high-quality, interactive user experience that lyrically intertwines the sonar and visual mediums — a sublime rejection of normative web design principles.

Typography and font are used as the core design elements to make up the layout and space, and vertical scrolling in place of horizontal. Charming auditory additions subtly further the brand’s messaging and fluid animations enhance the soundscape.

This is one of the coolest designs we’ve seen — a great website for those wanting an artistic approach to web design — and it’s something no template could achieve.

7. Pierre-Louis Labonne

Creative freelancer Pierre-Louis Labonne immediately pulls you into his website with a big button encouraging you to click. 

Pierre-Louis’s site demonstrates several different web design trends — a loading screen, nostalgia-inspired design, a customizable viewing experience, and plenty of “just for fun” interactions. 

Once you enter the site, you can customize the cartoon character’s face and click through different locked areas of the screen to see Pierre-Louis’s work. As you explore, you’ll discover playful interactions, and clever animations, including links to Pierre-Louis’s Twitter, Linkedin, and Webflow profiles. This Webflow Awards Technical Achievement finalist is one of the best websites, showcasing clever interactions and graphic design.

8. Superlist

When you land on the Superlist website, you’re greeted with a slider that lets you switch between color schemes and use cases. On the black screen, you’ll see the CTA “get things done with your team” followed by a carousel of to-do lists for projects like press releases and recruiting. The red screen swaps the word “team” for “squad” and displays to-do lists for activities like soccer club and a home renovation project. 

The simple but clever slider makes this one of the best websites for versatility due to its range of usability — a small business launching an e-commerce site, a podcast company organizing episode topics and guests, or a family managing their kids’ calendars.

9. Michael Kors Collection

The design team behind the Michael Kors Collection website captures the timeless glamour of New York fashion in a spellbinding way.

The website invites visitors into the mind of famed designer Michael Kors, drawing inspiration from muses of the 1970s. The layout and monochromatic UI truly exemplify and embody his sleek Fall and Winter 2023 Collection.

Let this serve as inspiration for your next blogger or high fashion client’s new website design .

The copy and typography are ‘the stars’ of Slite ’s web design. Slite’s header – “Your team’s go-to for instant answers” – and their site’s crisp design and concise copy back up that claim. The intentional web design demonstrates the clarity customers can gain using Slite.

Slite’s attention to detail makes their design one of the best websites for enterprise clients.

11. The Goonies

What do you get when you have a stellar design team, a high-quality web builder platform, a Hollywood budget, and the nostalgia of the 1980s? Why, this gem of a digital time capsule created by the team behind The Goonies , of course.

This is more than a website — it is an experience. One built using Webflow without CSS or JavaScript.

Simply by the flick of a finger, you are transported into the immersive world and production behind this beloved classic movie. The power of the scroll is evident here — when done appropriately, it functions as the driving force behind a successful web design. 

Using the scroll to move the story along with the user’s gestures is genius and expertly executed. It invokes the spirit of the 1980s. Sweet innocence and hot afternoons spent in a movie theater during the summer of 1985. What a time to be alive!

Do yourself a favor and check out this Awwwards site of the day winner, especially if you’re reading on a mobile device. And if you’re a child of the 80s, you’re welcome.

We’re serving you something hot and sweet with this next web design.

Brought to you by Will Robinson, the incredibly talented Toronto-based Webflow web designer, DONÜTS is a bold, pop art-inspired beauty. This single-page cloneable is cheeky and wonderfully gaudy, with a vibrant play on layout, transitions, typography, and visuals. Robinson uses the simplistic power of the scroll to take visitors along an illuminatingly informative journey through the website. DONÜTS holds up to its namesake, a true visual treat!

DONÜTS is a great website to serve as inspiration for a project or client in need of a unique design for their brand or a niche market.

13. Digital China University

The design team behind Xtudio’s Digital China University uses Webflow to take web design to the next level. As a result, not only is this one of the best websites on the internet, but its aesthetic, UX, UI, and market value are beyond exceptional.

By transforming the graphic design from a brochure illustration into an engaging web design, Xtudio demonstrates its creative ingenuity and imaginative charm. The design team behind Digital China University’s website shows web designers that any design is possible with the proper CMS and web builder, with no need for code.

Oh, and yes, this is cloneable in Webflow!

14. Monograph Communications

Next in line for great website design inspiration is another cloneable by Vancouver-based designer Gary Colwell.

Colwell wonderfully captures the tonality and identity of the communications solutions brand Monograph Communications . In their own words, "[It] features a contrast typography design with the sans-serif (Roboto) representing the corporate professional side of the business, and the serif (Zangezi designed by Daria Petrova) representing an appreciation for the history of the written word."

Centering the site’s design around both type font and typography demonstrates his ingenuity, and it shows how situational and brand awareness can make a brand stand out through seemingly simple design. The Monograph Communications web design proves that intentionality is what makes good design.

15. Moon UltraLight

Drawing inspiration from Apple’s iconic web design, Joseph Berry’s Moon UltraLight is stunning.

This site is a treat for the eye. Berry’s use of interactive animations and parallax scroll elevate the minimalist design elements and perfectly place an aesthetic emphasis on the product’s message and imagery. With sleek transitions and mesmerizing visuals, Moon Ultralight is one of the best websites made in Webflow.

16. Hsu McCullough

Hsu McCullough 's architecture studio site by Dunclyde is a clean and sharp minimalist delight. Its use of whitespace places a gorgeous emphasis on the site’s imagery, with the arrangement of the crisp sans serif-type font furthering the establishment of balance and form throughout the site’s design.

This weaving of aesthetic form meets function makes Hsu McCullough a great website to draw inspiration from, notably the ‘New York City blogger’ archetype.

Your go-to for design inspiration

So, there you have it, 16 great websites to help ignite your creative fire. We hope these examples have sparked a few ideas for your upcoming design project.

To find more visually stunning websites, check Made in Webflow for more design ideas, and create your next web design today.

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

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Best website designs to inspire you in 2023

Web designers, marketers, business owners, and executives need to ensure that their websites provide a positive customer experience that encourages repeat visits and maximizes conversions. You can take inspiration from the great web design examples in this guide to meet your customer experience and conversion goals.

These sites have received recognition from professional web design and development bodies like Awwwards and the Webby Awards. Look through our list of outstanding web design examples to see how your site compares and if it needs a refresh to stay competitive.

This post will highlight:

Award-winning websites in 2023

• Award-winning websites from 2022

Additional website designs to motivate you in 2023

Whether you’re planning your first web design project or revamping an existing site, these award-winning website designs can provide the necessary creative fuel to jump-start your efforts. Here are some of the best website designs making a splash early in 2023.

Lacoste Heritage

Lacoste Heritage received Site of the Day (SOTD) recognition from Awwwards in April 2023. Take one look at the site, and you’ll see why it caught the eye of the Awwwards experts.

From the moment the site loads, Lacoste Heritage overwhelms the visitor in a pleasing way with big, bold, and engaging imagery. The platform shows off some of the clothing brand’s most popular offerings and provides a seamless browsing experience.

Awwwards rated Lacoste Heritage high for usability and overall design. As users scroll down the page, they come across on-brand imagery, intriguing links like “The Man of Many Talents,” and concise snippets of text designed to keep them engaged. The site doesn’t just route users to product pages, either. It also directs them to “About Us” content and other materials specifically curated to strengthen purchasing intent.

RCA Records

As the second-oldest record label in the world, RCA Records has a long and storied history of being a trendsetter. But it has outdone itself with its latest website overhaul — and Awwwards agreed, which is why it awarded the new site SOTD honors in April 2023.

RCA took some major risks with this website, but the acclaimed label pulled it off. The site is ambitious, interactive, and dynamic. It features a fast-moving image gallery at the top of the home page, highlighting today’s most popular artists and the icons of yesteryear.

Throughout the page, visitors can find links to music videos, articles, and plenty of other content to keep them engaged. Notably, RCA Records included a clever 404-page beat sampler feature that reads, “This page doesn’t exist. Make a beat instead.”

Unseen Studio

Unseen Studio boasts one of the best website designs of 2023. Awwwards recognized the visionary digital and motion studio’s site by giving it February 2023 Site of the Month (SOTM) honors. While there’s plenty of time for other brands to launch new sites this year, Unseen Studio has set the bar high.

When designing the site, Unseen Studio opted for a mix of soft colors and bold text to draw visitors’ attention to core site elements. As users move their cursors around the home page, the screen view shifts slightly. When the cursor passes over the menu text, the lettering changes colors and shimmers.

These complementary features capture users’ attention immediately and provide an interactive, one-of-a-kind browsing experience.

Sprite — “Hall of Zero Limits”

Sprite kicked off 2023 with a conspicuous bang by launching its “Hall of Zero Limits.” The page earned Sprite Awwwards’ first 2023 SOTM honor by giving visitors the opportunity to meet some of the minds behind the popular film Black Panther: Wakanda Forever.

The Hall of Zero Limits is an immersive, interactive page that’s jam-packed with dynamic content. Once the page loads, users are prompted to enter the hall. At the center of the great hall is a tree flanked by digital billboards featuring members of the Wakanda Forever cast and crew.

These types of over-the-top visuals and on-brand color schemes are among the attributes that make the “Hall of Zero Limits” one of this year’s best website designs.

Curious & Company

Rounding out the list of 2023 honorees is Curious & Company , which also was recognized by Awwwards as a Site of the Day.

The opening frame of this website is an ode to the ever-popular mystery genre. As users move their cursors around the screen, a small segment of the background imagery becomes illuminated. This design element prompts users to explore the entire page and take in every perfectly crafted detail.

Those curious enough to navigate past the main page are greeted by an all-seeing eye, which maneuvers about the screen in an elliptical pattern. Below the eye is the site’s menu, which features Service , About , and Contact tabs. The site does a great job of drawing users’ attention to the right elements while keeping them engaged and preventing their minds from wandering.

Award-winning website designs from 2022

Now that we’ve seen some standout 2023 web designs, let’s take a look back at award-winners from last year. Here are a few of the best examples:

If striking imagery is what you’re after, Hyer can serve as an excellent source of inspiration.

The platform provides tailored aviation solutions, connecting passengers with shared flight and personalized aircraft booking options. Hyer has paired its transparent, no-frills service model with a crisp, clean website that appeals to prospective customers at all stages of the purchasing process. It also was named Website of the Month by the CSS Design Awards.

Like all the best website designs, Hyer greets users with captivating visuals — a sleek private jet slowly transitions from left to right across the user’s screen while they take in the site. The home page also makes good use of negative (i.e., white or blank) space to avoid overwhelming users.

Hyer’s site has a catchy tagline, an easy-to-use navigation bar, and a no-nonsense call to action (CTA). In this way, it’s the perfect example of the power of simplicity.

Next up on our list of 2022’s best website designs is FPP , another CSS Design Awards honoree.

FPP classifies itself as a “shopper marketing agency,” which is an apt description by the looks of its website. The agency designs immersive virtual reality shopping experiences and marketing content for ecommerce retailers. It also offers complimentary design services that help online stores provide their customers with a frictionless buying experience.

The website’s background mimics the aisle of a grocery store. Instead of traditional scrolling, the site shows users around by empowering them to “walk” down the aisle. As they progress through the store, the screen shifts to showcase specific items on the shelves, each highlighting one of FPP’s services.

The website doesn’t rely on loud colors or hyperbolic imagery but instead incorporates softer tones to create an aesthetically pleasing digital environment and an enjoyable user experience.

Mubasic was named Awwwards Website of the Day on August 10, 2022. The site is compelling, interactive, and engaging. Mubasic is a music catalog for children. Every aspect of its website conveys lighthearted playfulness with a little touch of zen.

One of the most important factors to consider when designing websites is tone. Your site’s general tone and scheme must represent your overarching mission and values. Mubasic’s site designers have mastered these concepts. Every aspect of the site feels authentic and approachable, from its home page to the submenus.

One of the most interesting features of the site is its unique Q&A section. As you scroll down the page, images pop up to accompany each question and answer.

The page closes things out with a new customer form and contact information. These gentle CTAs align with the rest of the website’s vibe, making it a seamless way to funnel in new users.

The web is filled with wonderful site designs that can wow the senses and inspire your brand. If you’re looking for additional ideas to help you channel your inner web designer, we recommend looking at sites like:

• Spotify Design
• 1917 : In the Trenches
• The Octopus: A design blog by IDEO
• Nomadic Tribe
• Diana Danieli
• George Nakashima Woodworkers
• Frans Hals Museum
• Crypton.trading
• Simply Chocolate
• Rainforest Guardians
• Woven Magazine

1. Superlist

The productivity app Superlist boasts not only an intuitive mobile application but also an award-winning website. In April 2021, Superlist earned SOTM honors from Awwwards. While it’s been a couple of years since Superlist received some well-deserved recognition, it remains one of the best designed sites out there.

If you’ve ever been to a website that failed to make it clear what the brand’s mission or objectives were, you probably didn’t stick around too long. Superlist makes it perfectly clear that the company is focused on optimizing its clients’ productivity. The interactive home page features headphones, a keyboard, and no-nonsense copy that delivers the brand’s mission.

The website also uses a small but easy-to-locate button that encourages readers to scroll down. Below the opening frame, users can learn more about the brand and its various services.

2. Spotify Design

For our next best website designs award winner, we’re going back to 2020. That’s when Spotify Design received an Honorable Mention from Awwwards for its vibrant website.

From top to bottom, Spotify Design is filled with seamless animations, drop shadows, and abstract elements that make images appear three-dimensional. While the platform was already dominating the music-streaming market before the launch of its dynamic website, Spotify Design further solidified its place as the top streaming service.

At its core, the website is a robust conversion tool. It demonstrates all the elements that make the Spotify app so popular. From Q&A about the user experience to glimpses into the application’s features and menus, Spotify Design has everything you could possibly want from a great website — and then some.

3. 1917 : In the Trenches

In 2019, 1917 : In the Trenches earned Awwwards’ Website of the Day prize. Intended to promote the film 1917 , In the Trenches lets users explore WWI trenches and follow the path of the movie’s core protagonists. Users can even access the tools or read some of the maps referenced in the motion picture.

1917 : In the Trenches stands out because of its interactivity and expert usage of the film’s established storyline. Launching the site ahead of the much-anticipated movie generated plenty of intrigue about the project. Despite having no marquee stars, the film did well at the box office .

If you want to imitate this winning website design, focus on making your pages interactive and tie those elements into your brand’s mission, story, values, and aesthetic.

4. IDEO — The Octopus design blog

IDEO is a well-known global design company that has produced some truly innovative content. One of its most notable designs was The Octopus , which was deployed on IDEO’s in-house blog library. The Octopus provides visitors a glimpse into “a designer’s view of the universe” and features a balanced mix of yellow, black, and white to create a minimalistic yet visually interesting page.

In 2019, The Octopus earned a Business Blog/Website award from Webby. One of the elements that won over Webby is the site’s interactive menu.

When users hover over a particular image, it draws closer to the screen, which is a great trick for boosting engagement. Blog post titles are highlighted in yellow when users move their cursors over the content. Fittingly, a black-and-white octopus drawing is the centerpiece of IDEO’s Octopus design.

5. Nomadic Tribe

Nomadic Tribe connects visitors with opportunities to book life-changing visits to locations inhabited by indigenous tribes around the world. The website is as unique and fascinating as the organization and its mission.

As soon as users arrive on the home page, Nomadic Tribe connects with their sense of adventure by playing a high-definition video of an individual traversing the desert. Throughout the video, viewers are presented with short snippets of text that play to their emotions and speak to their desire to see the world.

The Nomadic Tribe website demonstrates expert usage of calls to action. Site designers use CTAs created for customers in all phases of the purchasing funnel. When targeting top-of-funnel leads, the site uses gentler, non-committal calls to action like “Read more” or "Watch now.” Users that make it deeper into the site are targeted with more direct CTAs such as “Download the app.”

6. Diana Danieli

Diana Danieli brought home a Webby award in 2019 due in large part to its sleek architecture, high-contrast imagery, and engaging layout. Visitors can browse stunning photos, open menus, and learn more about the successful artist who manages the website.

The beautiful artistic pieces highlighted on the site can inspire, captivate, and intrigue on their own. Even so, website designers wisely chose to elevate these eye-catching pieces of visual content with music and other audio overlays.

By combining captivating sights and sounds on your website, you can maximize the efficacy of your design. But as always, the tone and style of your design elements must complement one another.

7. George Nakashima Woodworkers

Woodworking is a centuries-old practice with a rich and remarkable history. The George Nakashima Woodworkers website pays homage to this history while emphasizing natural elements such as trees and other greenery.

The foundational component of the site is a slideshow of farming imagery and forestry scenes. These pictures are enhanced with quotes related to woodworking, nature, and trees. The George Nakashima Woodworkers website earned a Webby in 2019, which recognized its user-friendly design and understanding of the brand’s target audience. The imagery puts visitors at ease while demonstrating that woodworkers respect the beauty of the world around them.

While there’s much to be learned from the George Nakashima Woodworkers site, the most important lesson is that brand leaders and web designers must know their target audiences well. When you have a solid grasp of who you’re trying to reach, you can develop a great site that sticks out in users’ minds and drives meaningful traffic for your brand.

8. Frans Hals Museum

With so many great websites on the internet, earning Site of the Year (SOTY) honors is a major achievement, especially when the award-winner is a museum.

In 2018, Awwwards identified the Frans Hals Museum as its SOTY winner, which attests to the user-friendly nature of the site. Somehow, designers managed to present all of the Dutch museum’s artwork on one website without making it feel crowded, clunky, or overwhelming.

What makes the site truly innovative is that it combines in-house exhibits with digital design elements. This hybrid approach gives site visitors a sneak peek of what they can see and experience at the Frans Hals Museum. In addition to sharing information about the museum’s exhibits, the site also relays information about upcoming events, which further increases engagement and helps the organization optimize visitor volume.

9. Crypton.trading

In April 2018, Crypton.trading earned Site of the Day honors from Awwwards. Crypton.trading provides users with an intuitive hub for trading popular cryptocurrencies like Ethereum and Bitcoin.

Awwwards reviewers were especially appreciative of the site’s development and design elements, which include bold, blocky letters and a clear description of what the site does. The site differentiates itself from similar hubs by including a machine learning-powered cryptocurrency trading bot that helps users complete transactions with minimal effort.

Along with machine learning, Crypton.trading uses artificial intelligence (AI) technology to highlight buying and selling opportunities for customers. Together, AI and machine learning empower the trading bot to predict changes to a coin’s value. Users can take advantage of these insights to guide trading habits and capitalize on crypto that’s trending upward.

10. NOWNESS

In 2017, NOWNESS launched its captivating website, which doubles as a crowdsourced video blog. As the name implies, crowdsourced video blogs like NOWNESS source the majority of their content from independent creators who submit a steady stream of visually compelling footage.

It’s a brilliant design model that benefits both parties — aspiring vloggers get a home for their videos, and NOWNESS gets free content. At the time, NOWNESS’s model was unique, which is one of the reasons it won the Best Cultural Blog/Website Webby Award the year it was launched. Since 2017, however, many other sites have adopted similar user-centric content creation models.

Regardless, NOWNESS remains a shining example of how brands can merge user-submitted materials with content to strengthen engagement. The channel also has the distinction of being one of the pioneers of this fresh and exciting form of content sharing.

11. Simply Chocolate

If you’re trying to cut back on sweets, steer clear of the Simply Chocolate website — a few seconds on its page will have you hungry for high-quality candy. Simply Chocolate earned Site of the Year honors from Awwwards in 2017, thanks to its creative product names and use of a broad color palette.

Even though the Denmark chocolate maker makes use of a multitude of dazzling colors to flex its creativity, every page exhibits consistent branding and design features. When designing this award-winning website, the Simply Chocolate team took things to the next level by employing three-dimensional imagery — each product appears real enough to pull right out of your screen. These true-to-life images feature drop shadows, small tears, and wrinkles in the wrappers.

For the CTA, Simply Chocolate elected to keep things sleek and succinct. Product prices are displayed in small lettering just above the CTA box, which simply reads “Add to Box.”

Zillow is a nationally known rental and real estate digital marketplace that parlayed its web design expertise into a Webby Award in 2016. The award recognized the company’s feature-laden, ultra-functional website.

Zillow introduces users to its brand via a simplistic, easy-to-digest home page. But as users navigate the site, they’re exposed to robust features, an assortment of intuitive tools, and other resources designed to help them find their dream homes.

What Zillow does best is incorporate the traditional grid structure onto its maps without distracting from its visual design elements. The platform also makes use of frictionless navigation tools, ensuring that users can easily find the information they’re looking for. Since the launch, Zillow continues to refine its site. Your brand needs to be willing to demonstrate the same kind of industriousness and constant improvement if you want to stay ahead of the competition too.

13. Rainforest Guardians

In 2016, Webby awarded Rainforest Guardians its Best Activism Website honors. The platform was designed to bring awareness to deforestation, a global issue threatening not just existing communities but future generations as well.

The site lends a sense of immediacy to the issue by allowing users to explore waterways and villages within the Amazon rainforest’s beautiful ecosystem, a pristine natural area at risk of being impacted by rampant deforestation.

Like many of the other website designs on our list, Rainforest Guardians’ most appealing element is its interactivity. Consumers love getting to know companies and products with interactive tools and becoming active participants in their brands. You can apply this idea to virtually any vertical, whether you sell physical goods or digital services. Just keep in mind that interactive features aren’t a substitute for responsiveness or great content.

ETQ is an Amsterdam-based company that manufactures durable sneakers and other footwear. Its flagship offering is a line of leather sneakers for men that combines minimalistic concepts with premium materials. ETQ offers a combination of lace-up and slip-on options, enabling the company to connect with a broader audience.

The website mirrors ETQ’s product line in that it’s minimalistic yet compelling. The flat backgrounds help draw more attention to its products. This approach is brilliant, as it gives visitors exactly what they want — an up-close look at ETQ’s shoe selection.

When designing your own site, remember that your products should always be front and center. Everything else is meant to help promote those products, not distract or overwhelm your audience.

15. Woven Magazine

Woven Magazine earned Site of the Day honors from Best Website Gallery back in 2015. The publication recognizes creators, crafters, and artists from around the globe. The content is pure and artistic, which is exactly what Woven’s target audience expects from the established online publication.

Users can peruse Woven ’s latest content without being hounded by irritating pop-ups or ads. The site is all about providing users with great experiences so they’ll subscribe to Woven and keep coming back for more.

If you want to make sure your site is inviting, be careful not to bombard users with intrusive ads and overbearing sales attempts. Instead, aim for a more balanced approach that strategically incorporates CTAs when and where they’re appropriate.

Feed is a music property rights platform that uses intelligent software and robust cybersecurity technology to protect users’ ownership of their digital assets.

While the concept behind Feed is unique and somewhat difficult to grasp, the site does an excellent job conveying precisely what the platform accomplishes and who it’s designed for. It pairs direct copy with a moving background to enhance engagement.

The site checks all the boxes in terms of usability, aesthetics, and responsiveness. Software solutions providers should take notes, as they can follow this effective template to educate audiences on their services while keeping them engaged.

Website design ideas

While the leading ecommerce website designs span a broad range of niches, virtually all of them incorporate some tried-and-true techniques. If you want to develop the best and most beautiful website possible, you should follow suit and implement these useful design tips:

• Make it interactive. The top performing websites are intuitive and interactive. Including interactive elements in your website, such as scrolling slideshows and captivating menus, keeps users engaged and encourages visitors to linger on your site. That said, you want to be careful not to overwhelm your audience by making everything interactive and instead focus on a few key elements of your page.
• Prioritize mobile experience. In Q4 of 2022, mobile devices accounted for 59% of global web traffic . Since the majority of site visits originate from smart devices, it’s critical that your site is optimized for mobile. Prioritizing the mobile experience lets you reach more consumers and reduce friction while they’re perusing your site.
• Use photos. A picture is still worth a thousand words — and sometimes far more. Adding images to your website can break up blocks of text, keep users interested, and help reduce bounce rates.
• Pay attention to CTAs. Calls to action provide your customers with clear instructions for what they should do next, whether it’s make a purchase, schedule a demo, or fill out a contact form. While CTAs are integral to a great website, it’s important to structure them strategically. Direct CTAs are best suited for landing and service pages, whereas more subtle CTAs are a better fit for blogs and educational content.
• Easy navigation. Make sure customers can easily find their way around your website. This means implementing bold menu buttons, clear text, and an intuitive layout. Make it easy for visitors to interact with all that great content you publish on your site.
• Integrate with social media. Omnichannel marketing is the process of nurturing leads by interacting with customers across several touchpoints, including your site, paid ads, social media, and more. If you want to make omnichannel marketing part of your mix, integrate your website with your social media channels so visitors can easily follow your pages.
• Maintain consistency. Your site’s tone, style, and user interface (UI) elements must be consistent from page to page. A lack of consistency will diminish a consumer’s perception of your brand and may lead them to question the legitimacy of your site.
• Use a heatmap to test usability. A website heatmap provides a visual representation of visitor behavior on your site. A heatmap shows which sections or elements get the most clicks and do the best job of keeping users’ attention. Hotspots represent your most popular site elements, whereas cool areas of the heatmap reveal elements that may need revamping.

By putting these tips and techniques to use, you’ll be able to build winning website designs that captivate consumers and maximize engagement.

Software to help you create a website design that converts

Great web design helps ensure that your marketing message is delivered effectively and also facilitates conversion for new and returning visitors and customers. If you want to ensure that you have the best web design for your business goals, audit your current site to see how it compares and contrasts with some of the elements on this list of winning sites.

You can audit your commerce website using Adobe’s complementary assessment tool . Once you complete your assessment, Adobe will highlight resources that provide insights for more fully optimizing your website experience.

When you’re ready to really boost your web presence, consider Adobe Experience Manager , a personalizable solution that unites your content and digital asset management needs. Get timely, relevant, and content-led experiences into market faster with Experience Manager, which combines digital asset management with the power of a content management system.

Watch the overview video to learn more about Adobe Experience Manager.

https://business.adobe.com/blog/basics/how-to-create-an-ecommerce-customer-experience

https://business.adobe.com/blog/basics/responsive-web-design

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12 brilliant examples of web design to inspire you in 2024

Great website design helps users achieve their goals and keeps them coming back. But, unless you have the nine muses of Greece at your beck and call, getting inspiration and ideas can be tricky.

Last updated

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We’ve created a handy list of the 13 best examples of web design so you can get inspired and emulate great design practices on your own website to delight your users. Let’s begin! 

Prioritize brilliantly in your website design process

Hotjar’s Observe and Ask products give you direct insight into user behavior to guide your design decisions

12 examples of effective website design

Stellar website design starts and ends with user needs. The best designs prioritize solving user pain points above all else. When you’re drawing inspiration from these examples, remember to adapt them to your unique users and product, and validate ideas with key customer groups.  

We’ll talk you through the best examples of: 

Homepage design

Responsive web design 

Checkout page design 

Award-winning design 

The best website homepage designs

A well-designed home page builds trust, communicates value, and steers users toward their next steps by showcasing your product’s unique ability to solve their problems. 

Let’s explore a few excellent examples of website homepage design.

Airbnb is a popular short-term vacation rental company with hosts and properties all over the world. 

Airbnb’s homepage immediately greets users with the destination and date search form they came to find, guiding them to their logical next step in their customer journey . The navigation bar has eye-catching icons that segment their listings into various easy-to-use categories. 

The design also includes a smart search form, which auto-fills the user’s last search to minimize friction when they use the site. 

Their homepage displays stunning graphics of rentals all over the world to create urgency and inspire users to book their Airbnbs and start traveling. Media elements—like a video right above the navigation bar—engage users to convert. 

Airbnb’s user-centric web design has helped them connect with more customers, bring in more bookings, and increase brand awareness.

Pro tip: Airbnb is a good example to emulate for websites with a diverse product offering, that want to give users a fast and reliable way to perform searches. Start by adding an intuitive and findable search bar function with filter options to your website so users can quickly find what they’re looking for. 

2. Dropbox 

Dropbox is a file hosting service that offers cloud storage, file synchronization, and client software. 

Dropbox’s homepage design features eye-catching geometrical shapes filled with slideshow examples of what users can accomplish with their product. The simple, catchy subheading, 'Do more with your files,' clearly states what Dropbox helps users achieve. Dropbox also lists its best features in a bar below the subheading to quickly summarize their value in a visually appealing and easily digestible way . 

As well as helping users understand the unique selling proposition of the product, the Dropbox homepage clearly guides users on what to do next. The navigation bar stands out in white against the darker shapes below to highlight their ‘Get started’ and ‘Find the plan for you’ call-to-action (CTA) buttons—helping users complete their desired actions and contributing to conversion rate optimization .

These techniques are especially useful for feature-heavy websites like interactive video conferencing web apps. Start by using segmenting techniques to ‘chunk’ information in ways that are aesthetically pleasing and easy to understand. This helps you guide users through key features, letting them dynamically interact with the information presented. 

3. Freshbooks 

Freshbooks is a cloud-based accounting software company. 

Freshbooks’ homepage design is clear and straightforward with minimal copy, a simple beige background, and strategic use of white space. 

They’ve used color contrast to their advantage with blue and green CTA buttons that stand out against the background, so it’s clear what actions they want users to take when they arrive.

Freshbooks’ sub-navigation section is well-categorized, with labels like ‘Tools to support your type of business,’ that easily help visitors find solutions for a variety of use cases and shows empathy for their particular pain points. 

This design is especially useful for websites offering a simple solution to complex user problems—such as SaaS companies. Start by defining clear navigation categories, using labels that highlight key use cases, so users will be more likely to explore your site and convert into paying customers.

Pro tip: use Hotjar Heatmaps to observe where users click, scroll, and move through your homepage, and see which parts of your design compel them to convert. Use the insights you collect to guide your homepage design decisions and delight users.

#Hotjar Heatmaps tools

Source: Hotjar 

The best responsive website designs 

Responsive websites give users a streamlined, consistent, and adaptable experience across various devices and screens—whether it be on a mobile phone, desktop, or tablet.

Let’s check out some great examples of companies who put web design trends and techniques to good use in creating responsive sites.

Shopify is a global ecommerce platform that helps users easily set up online stores.

Shopify offers a consistent user experience (UX) across all devices by adapting its CTAs and illustrations for users browsing from desktop vs mobile devices. 

On personal computers and tablets, Shopify’s main CTA button is to the right of the form field. On smaller mobile displays, it’s underneath, so it displays clearly and provides an intuitive experience for users scrolling downwards on touchscreen devices.

The mobile version also collapses the email signup field into a small icon that expands when clicked to drive users to convert without crowding the screen. 

Pro tip : Shopify’s design is great for ecommerce sites looking to inspire users with ideas to get started. Start by adapting CTA placements for device-specific use and streamlining menus and images to remove unnecessary steps and offer a responsive, consistent experience. 

Slack is a workplace-based messaging platform. 

Slack integrates its playful, empathetic brand values into its quirky and responsive design . For example, their navigation menu shrinks to a ‘hamburger icon’ on mobile,  with the search icon highlighted to facilitate intuitive user browsing. 

Slack’s flexible, responsive grid layout also quickly adapts to various device sizes . They use a three-column layout on desktop and a single-column layout on mobile for elements like customer logos.

It highlights and personalizes CTAs depending on where the user is accessing the site from: on desktop, it’s 'Try for free', and on mobile, it’s 'Get Slack for iOS'. This customized experience encourages users to take action. 

Pro tip : take inspiration from Slack if you want a responsive, user-friendly design that stays true to your brand’s core values. Emulate their responsive design by focusing on key navigation elements, like adaptable menus, CTAs, and grid layouts.

WIRED is an American magazine focused on the impact of emerging technology. 

WIRED’s website has a dynamic layout featuring several columns and a sidebar on desktop devices, which changes to a single column on mobile devices for easy user navigation. 

Image ratios are also adapted to the device—rectangular sizing on desktop becomes a 16:9 ratio on mobile. 

For added simplicity on mobile, they’ve collapsed icons for search and newsfeed filter functionality into a single expandable button. Their navigation menu is streamlined, with only their logo, a menu icon, and a link to subscribe visible. 

Pro tip: if you plan to include a lot of content on your website, look to WIRED for inspiration. Their site is a great reminder of the importance of responsive, flexible design. Start by making sure you adjust all media elements—images, videos, text boxes, and headlines—for different screen sizes. 

The best checkout page designs

A well-designed checkout page helps users complete their order, enter their information, and select options like 'shipping method' without any friction. Poorly designed checkout pages can deter customers from completing their purchases, increasing cart abandonment rates and churn.

Let’s explore some great examples of checkout page design to inspire you to create your own seamless checkout experience for users.

7. Walmart 

Walmart is a multinational retailer that operates a chain of hypermarkets. 

Walmart’s checkout page design prioritizes clarity: they limit distractions, only displaying the checkout form and the item(s) in your cart, making it easier for customers to move smoothly through the checkout process.

Its streamlined three-step checkout journey doesn’t lead the user to a new page for every step, where they might click away. Instead, Walmart uses an on-page checkout sidebar to simplify the process, letting users complete their purchases without signing up for an account, which makes for a frictionless user experience. 

They also include a 'cart storage' option: users are told that their information is stored for up to 72 hours so they can complete their checkout later. Cart storage gives customers the option to return when it’s convenient for them without having to start over —and potentially add more items to their cart. 

Pro tip: Walmart’s a great example of a retail giant with a frictionless checkout design. Build an easy, intuitive checkout process by minimizing steps, including cart storage, and using on-page sidebars so users don’t have to load a new page at every stage of the process. 

Nike is a world-renowned sportswear company, with an ecommerce website that showcases several different products.

Nike uses minimalist design and copy on their checkout page, letting users complete their purchases in three simple steps and without logging in. 

The checkout interface is reactive to user input: a green checkmark appears when users have correctly entered their information, so they know what’s been registered and what to do next.

Nike’s checkout page also auto-fills addresses so the user doesn’t have to input their details multiple times, lessening the likelihood of abandoned carts. 

Nike’s checkout page is a great example of a minimal design with optimal efficiency. Start by simplifying the checkout process by auto-completing time-consuming steps, and make sure every element reacts to user input, so users can see their information’s been logged.

ASOS is an online fashion and cosmetics retailer. 

ASOS proves that the best checkout pages aren’t necessarily the flashiest: they use a simple design with streamlined copy, including clear, specific information boxes for the user to fill out.

Their simplified form reminds users of what’s in their cart while clearly displaying the price, any additional costs, and all shipping options available, so all of the information is in one place for users. The trust badges on their checkout page also reassure users that their financial information is secure.

If you want to create an intuitive checkout process like ASOS, limit on-page distractions and display all of the key checkout information in one place, so users can scroll through and see exactly what data they’ve provided at every stage. 

Pro tip : use Hotjar Session Recordings to watch users as they interact with your checkout page. Track where they get stuck, where they drop off, or where they’re making u-turns to quickly fix any bugs or issues and streamline your checkout process.

An example of a Hotjar Session Recording

Award-winning website designs 

Learn from the best of the best. Take a look at these award-winning website design examples and consider how you could repurpose them to fit your users’ specific needs and reach your product goals .  

IBM is a multinational technology company that won Awwwards ’ ‘Site of the Month’ prize in July 2021.  

IBM’s engaging design offers visitors an immersive visual and auditory experience . Users are first prompted to put on headphones to get the full website experience—but even if they skip this step, they’ll be engaged by the responsive background that moves as they navigate through the page. 

They also use visual storytelling to explain how their tools work in the real world—turning complex tools (AI) and their product vision into an easily understandable experience for users. Site visitors can also explore three user stories through video game-like functions to learn more about IBM’s Watson tool.

Finally, IBM’s website layout is well balanced, with a large title that grabs users’ attention and a bold blue CTA.

IBM’s website is a great example of a streamlined site focused on a complex concept. To emulate their design, get creative: think of your site as an immersive experience and look for ways to create user delight through images, audio, and moving graphics.

Hyer is a private jet rental company that was awarded ‘Website of the Month (2022)’ by the CSS Design Awards . 

Hyer makes a strong impression on website visitors with a striking illustration that slowly moves across the screen as you scroll. 

This central image tells a story, but thanks to strategic use of white space, it doesn’t feel overwhelming. Hyer compels users to learn more about their brand without being too vague, which prompts customers to look around and initiate their journeys. 

The site features a simple, but effective tagline, two clear CTAs, and an easily accessible navigation bar, helping users intuitively find their way around the site. 

Hyer is a good example of web design based around a central image or focal point. Put their design ideas into practice by adopting a 'less is more' approach: look to spark users’ interest on your homepage, but don’t necessarily tell users everything right away. Use engaging, minimal design to let site visitors discover your brand in their own flow. 

12. Superlist 

Superlist is a task and project management app that changes the way teams work and collaborate. They won Awwwards ’  ‘Site of the Month’ in April 2021. 

Superlist’s interactive homepage displays various workplace items that dynamically move and shift as users scroll, enticing them to keep exploring the site while delivering a unique product experience . 

To help with navigation, Superlist includes a small button with an arrow icon to indicate that there’s more to see on the page. Once you scroll, unique animations, bright colors, and changing shapes engage users as they get to know the product. Superlist also includes playful, dynamic icons that communicate their brand identity—their loading icon is a thunderbolt filling up with a charge.

Superlist’s design is a good option for SaaS companies looking for a contemporary design that guides users through interactive elements. Focus on creating a seamless scrolling experience, and add dynamic, interactive elements with clear labels and icons.

More website design inspiration 

Here are some other places you can look to get inspired with web designs that will create an engaging experience for your users: 

Behance : search for web design examples or check out their interaction design category

Dribbble : search for web design examples or interaction design

Awwwards : look at winners to find sites and elements you like and want to emulate 

Your competitors: check out your competitors’ sites for website and element ideas or to see what you could do better. 

Your users: your users should be your most important source of inspiration. Talk to users to find out what design elements they’d like to see more of on your website and gauge how well your design is currently meeting their needs. 

Pro tip : use Hotjar's Ask products like Surveys and Feedback widgets to get direct insights from customers while they’re browsing your site. 

Inspired web design inspires users

User-centered web design lets you connect deeply with your audience, inspire brand awareness, and give users a consistent experience they can look forward to. 

Adapt great examples of web design to your users’ needs to create a dynamic website and a powerful UX.

Hotjar’s Observe and Ask products give you direct insight into user behavior to guide your design decisions.

FAQs about web design inspiration

What is website design.

Web design refers to the design of a website, including its navigation menus, layout, elements, and branding.

What are the benefits of strong web design?

Some benefits of strong website design include: 

Improves user experience (UX) on your website 

Simplifies adding more website functionalities in the future

Establishes consistent brand identity

Improves search rankings and SEO

Boosts ROI 

Helps keep up with competitors 

Conveys your product and website goals 

Increases conversions

How much does web design cost?

Web design costs vary depending on how much time it takes to complete the job, how complex it is, and if you’re creating a website from scratch. The average cost for a website with a few pages can range from $500 to $4,000.

Web design best practices

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25+ Best Modern Website Design Examples We Love [+ How To Make Your Own]

Published: December 06, 2023

Since the first one went live in 1991 , websites have generally looked better and become more functional over time.

For instance, consider this screenshot of HubSpot’s homepage. It’s probably not hard for you to tell that this screams 2010.

Best Modern Websites

• Pixelflakes
• To Be Honest
• Modern Muses
• Decimal Studios
• The Choose Kindness Project
• Akolkar Waterproofing
• Kasar Design
• Now For Tomorrow
• Partake Foods
• Youssri Rahman

1. Pixelflakes

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41 Websites with Great Design (Examples)

Kristina Tuvikene

Staff Writer

Web design is one of the main factors that determines whether a user will stay on your website. In fact, 94% of first imp

ressions are related to your website’s design.

A good website design should be simple, functional, and consistent with your company’s branding. More specifically, the best-designed websites use a grid-based layout (you should adapt your layout to the type of content you share) to keep content aligned, optimize load time , are mobile-friendly, and use compelling copy.

Since many elements of web design will vary depending on your industry and the type of content you share, we created a collection of the best-designed websites in the world, so you can find inspiration for your website design .

1. Avoriaz 1800 – Visite Virtuelle

Avoriaz 1800 is a ski resort in Morzine, France, that offers breathtaking views.

On the website, users can choose between a winter tour and a summer tour to explore the village’s apartments and ski areas through a 360-degree panoramic virtual tour . What makes this website one of the best-designed websites in the world is the 360-degree views it offers, which allow users to feel like they’re part of the experience.

Consider investing to create something similar if you’re in the travel and hospitality industry . Offering a virtual tour that allows users to experience a destination before booking can cause reservations to increase between 16% and 67% . 

• Website Type : Hospitality 
• Design Characteristics : Animation, 360-degree, Storytelling, Photo and Video
• Technologies Used : CSS3, HTML5, Apache
• Colors Used : Blue

2. Playbook

Playbook is a cloud storage platform for designers. When looking at this website you’ll see that what captures the user’s attention is how clean the design is. Not only does this follow an important aspect of web design, but it also matches the company’s product: a way to manage files and folders in a visually organized way.

For a technology company targeting designers, having a clean design will show users what you’re capable of and why they should trust your product or service. The website also incorporates elements of interactivity, which creates a more personalized and engaging experience for the users.

• Website Type : Startup, Technology
• Design Characteristics : Clean, Photography, Gallery, UI design 
• Technologies Used : Ruby, GraphQL, React
• Colors Used : Red

3. Animus Studios

Animus Studios is a video agency committed to making the work with their clients fun and organized. They do so by creating original video content that is focused on storytelling. 

What makes this website stand out is the colorful animation it offers. Not only is animation a great way to stand out from other websites, but here, it’s also a way to indirectly show the company’s capabilities in terms of video making.

• Website Type : Business, Agency
• Design Characteristics : Animation, Colorful, Video
• Technologies Used : Craft CMS
• Colors Used : Blue, Red, Yellow

4. PUBLIC DOMAIN

PUBLIC DOMAIN is an innovative, interactive, and experimental website founded by Virgil Abloh to show his collections (in particular, Off-White x Nike Collaborations) and to tease upcoming product launches. More than a catalog, his website is designed to look like Virgil’s own desktop.

What makes this website different from any other web design we’ve seen is the unusual content structure — the way the information is presented and organized on a site, and in particular the hierarchy of different pages. PUBLIC DOMAIN doesn’t have different pages and the content is organized in a very interactive way.

• Website Type : Fashion
• Design Characteristics : Big Background Images, Gallery, Horizontal Menu, Content Architecture
• Technologies Used : JavaScript, HTML5
• Colors Used : Black, Silver, White

5. Globalance World

Globalance World is an interactive investment platform that enables users to make investment decisions based on economic, societal, and environmental factors like climate, footprint, megatrends, and returns. This site offers one of the most simple and best designed interactive experiences on the web; it also has a very responsive design, meaning content and design are adapted to work well for all devices. In addition to interactivity, this website uses the right color scheme (in particular, the color yellow) to convey a fun aspect. 

For example, users can choose a real portfolio or market index and visualize various types of data through different views (like globe, city, or map), or they can opt to compare two market indices (like S&P 500 and Nasdaq 100). The goal of these interactive elements is to provide investors with a fun way of making good long-term decisions. 

In a competitive industry like business or finance, having interactive experiences on your website allows you to stand out from the crowd and keep your users engaged.

• Website Type : Business, Finance
• Design Characteristics : Interactive, Responsive, Data Visualization, 3D
• Technologies Used : next.js, CSS3 , Three.js, React, D3, GraphQL
• Colors Used : Black, Grey, Yellow

UXPERT is a digital agency that focuses on designing beautiful user experiences. Given the type of service this agency offers, it’s not a surprise that this website boasts an innovative user interface , with an unparalleled user experience.

The user interface is fairly simple: on the homepage, users can play a short showreel to learn about the brand. They can then scroll down to learn more about the services, works, and awards. Did you know that 71% of B2B marketers use video marketing? Using a short showreel can help you improve your user experience, especially if you’re targeting busy users.

• Type : Business, Agency
• Design Characteristics : Animation, Clean, Graphic design, Innovative UI 
• Technologies Used : WordPress, CSS3, HTML5
• Colors Used : Black, White, Yellow

MAD is a creative digital design agency. This website takes a creative approach to interactivity to create an unusual design that helps capture the users’ attention. Users can play with the MAD logo, move objects around, and more. As a result, they stay longer on the site, see it as a leading-edge company they can trust for creative work, and are more likely to connect with it for business.

By using these unexpected interactive effects, MAD manages to juice up the user experience and create interest and curiosity. 

• Website Type : Business, Agency 
• Design Characteristics , Experimental, Unusual Design, Transitions, Filters and Effects, Innovative UI Design, Microinteractions
• Technologies Used : CSS3, HTML5, WebGL, Nginx, React
• Colors Used : Black, Orange, White

Glob is an eCommerce site selling reusable bags for a plastic-free lifestyle.

This website makes creative use of filters and effects to grab the users’ attention by making the design more entertaining. In particular, users can use their mouse to interact with designs through a liquify effect while scrolling through the website. This makes the shopping experience on Glob more appealing compared to a traditional web design. 

• Website Type : eCommerce, Fashion
• Design Characteristics : Interactive, Big Background Images, Animation, Filters and Effects
• Technologies Used : WebGL
• Colors Used : Black, Orange

9. Gucci Beauty Foundation

The Gucci Beauty Foundation is a subdomain of Gucci’s website dedicated to their popular foundation product. The page offers a quiz game, interactive shades palettes, and short video tutorials to discover its uses in an entertaining way.

Just like Gucci, you can consider dedicating a subdomain or subfolder of your website to present a specific product in an interactive way , to create a buzz in your industry, and keep your audience engaged.

• Website Type : Promotional, Fashion
• Design Characteristics : Clean, Colorful, Single Page, Gestures, Interactive
• Technologies Used : CSS3, HTML5, React, Anime.js
• Colors Used : Green, Pink, Yellow

10. Mario Russo Archive

If you’re looking for web design inspiration for your art portfolio, artist Mario Russo’s Archive presents a simple and innovative way of showing your work.

This website has a responsive design and makes use of simple and beautiful typography to tell a story. Typography (which includes font style, appearance, and structure) is one of the most important factors that impact user experience. One study found that 46% of consumers base their decisions about a website’s credibility on its visual appeal and aesthetics (which are, for about 90% of users, based on typography alone).

• Website Type : Portfolio, Art
• Design Characteristics : Responsive Design, Appealing Typography, Storytelling
• Technologies Used : CSS3, HTML5, jQuery , Typekit
• Colors Used : Black, Silver

11. Yusuke Fukunaga

Yusuke Fukunaga’s portfolio is worth looking at if you’re looking for web design inspiration for a dynamic content portfolio , such as a developer portfolio. 

Using parallax effect — where the position of an object appears different when viewed from different angles — and infinite scroll technology , this freelancer front-end developer based in Tokyo shows his portfolio of websites.

While the website design is simple (one main page, with about and contact sections) this is, at the same time, one of the most innovative website designs on this list.

• Website Type : Portfolio, Developer
• Design Characteristics : Infinite Scroll, Parallax, Scrolling, Filters and Effects
• Technologies Used : WebGL, GSAP Animation, Three.js
• Colors Used : Black

12. IdeaRocket

IdeaRocket is an animation studio based in New York City. What makes their website one of the best designed websites is the exceptional user experience and the way examples of work are presented. 

In the “works” section, users can choose a category (like 2D animation, 3D animation, etc.) and click on a project to open a high-quality video. If you want to add videos to your website, you should take a look at the way IdeaRocket does this.

• Design Characteristics : Animation, Video, Scrolling, Illustration, Storytelling
• Technologies Used : WordPress, CSS3, HTML5. GSAP Animation
• Colors Used : Black, Blue, Orange

13. Low Five Brewing

With a simple (yet interesting and innovative) design, Low Five Brewing is one of our favorite single-page websites. This type of website features all content on one page, without using a menu. This makes navigation easy, improves website load time, and makes the website more responsive.  

Users can learn about this Amsterdam-based brewery just by scrolling through the web page. At the bottom, users can find a link to the webshop, which brings them to another site — also extremely simple and minimalistic — where they can purchase beer.

If you’re in the eCommerce space (especially if you only sell a few items), we suggest you get inspiration from this website design, since single pages can increase conversions by 37.5% . 

• Website Type : eCommerce, Food & Beverage
• Design Characteristics : Single page, Unusual Navigation, Responsive
• Technologies Used : Vue.js, Nuxt.js

14. Swissdent

Premium dental products brand Swissdent created a website that uses outstanding photography to tell a story. The minimalistic and impressively clean web design gives users an outstanding shopping experience. Focusing on a few items and on a minimalistic design is important for eCommerce sites, where avoiding too many options and limiting distractions often result in more sales.

• Website Type : eCommerce
• Design Characteristics : Photography, Animation, Clean, Minimalistic, Parallax, Transitions
• Technologies Used : WordPress, CSS3, HTML5, GSAP Animation, PHP
• Colors Used : Black, Red, White

15. Goodfight

Goodfight is a creative fashion label based in Los Angeles. With infinite scrolling technology on a horizontal menu and layout , this website manages to create an engaging experience for users who want to learn more about the brand. Considering 72.9% of all eCommerce sales will happen on mobile devices, adding a simple layout, such as infinite scrolling, can contribute to your website’s conversion rate.

• Design Characteristics : Horizontal Menu, Horizontal Layout, Responsive Design, Transitions, Filters and Effects

16. Hanwag – 100 Years

Hanwag is a German footwear company. When it comes to using web design for storytelling , the Hanwag – 100 Years subdomain was our top choice. 

It consists of a single page, detailing the history of the Hanwag brand from the very first shoemaker’s shop in 1921 to the 500,000 pairs of shoes expected to be manufactured in 2022. Storytelling allows you to humanize your brand and increases the chance of potential customers remembering your company. 

• Design Characteristics : Experimental, Retro, Scrolling, Illustration
• Colors Used : Red, White, Blue

17. Fabulatorij

If you’re a fan of vector graphics — which use geometric shapes to create images — we suggest you scroll through this event agency’s website to find some ideas for your site design. 

With hard lines and a fresh style, Fabulatorij managed to create a modern and edgy-looking website that focuses on the company’s services and work samples (that are presented through videos).

• Website Type : Business, Events
• Design Characteristics : Animation, Colorful, Vector, Illustration, Responsive, Filters and Effects
• Technologies Used : GSAP Animation, VideoJS, Vue.js, Nuxt.js, Netlify

18. BURGER & SAUCE

The BURGER & SAUCE website uses stunning big background images to share its handmade burgers, offering an impressive and memorable experience for users

Did you know that 82% of people buy meals just because of how they look in a picture? If you’re looking for web design ideas for a restaurant, you can’t miss out on seeing how BURGER & SAUCE lets high-quality photos tell a story that generates user interest.

• Website Type : Business, Restaurant
• Design Characteristics : Big Background Images, Vector, Responsive
• Technologies Used : WordPress, SVG, Cloudflare

19. Westbound Mag – Stories And Places

The Westbound Mag is our top pick when it comes to web design for a blog or magazine. When creating this site, the developer created a minimalist style that captures the readers’ attention. 

This online magazine is characterized by a coconut white background color and high-quality images to create an enjoyable reading experience. When you’re designing an online magazine, it’s important you make the reader experience as enjoyable as possible by selecting the right font, colors, and visual assets.

• Website Type : Blog
• Design Characteristics : Photography, Clean, Minimal, Typography, Responsive, Storytelling
• Technologies Used : WordPress, Bootstrap, WooCommerce
• Colors Used : Red, Black, White, Silver

20. April Group

Real estate investment company April Group created one of the best designed websites in the real estate industry.

The web design is extremely professional and makes remarkable use of photos and videos to show the properties in a simple and organized way. Considering that homes with high-quality and professional photos sell 32% faster and sell at or above list price 44% of the time, make photography the focus of your website design if you’re in the real estate industry. 

• Website Type : Business (Real Estate)
• Design Characteristics : Big Background Images, Clean, Minimalistic, Vertical Menu

21. USAF ECHO

The U.S. Air Force created a cinematic website called USAF ECHO where users face challenges in order to test skills like focus, composure, and reaction.

The Enhanced Cognitive Human Ops website uses a WebGL (Web Graphics Library) API to create an engaging and interactive user experience through the use of high-performance 3D graphics . To engage your website’s visitors, consider using 3D graphics — you don’t need to have a game to offer as you can use this to show your products or services, or to tell a story about your brand.

• Website Type : Games & Entertainment
• Design Characteristics : Clean, Transitions, 3D, Filters and Effects, Microinteractions
• Colors Used : Black, Blue, Silver

22. Wax Poetics

Through the use of animation and interactive elements, the Wax Poetics music journal community created a highly engaging online magazine for music enthusiasts.

If you have a blog, online magazine, or any type of website with a lot of posts, we suggest you explore this website to find inspiration from the innovative way articles are presented to keep users engaged.

• Website Type : Magazine, Music
• Design Characteristics : Animation, Colorful, Interactive Design, Microinteractions
• Colors Used : Black, Green, Red

23. The Atlas of Moons

The Atlas of Moons website by National Geographic was the Webby Awards 2020 winner for best use of animation or motion graphics — which goes to websites that integrate animation to enhance the user experience.

On this award-winning website, users can virtually fly through the moons and learn everything about them in an unparalleled interactive setting.

• Website Type : Learning
• Design Characteristics : 3D, Interactive, Animation, Scrolling Navigation
• Technologies Used : WebGL, JavaScript, GSAP, React, three.js, Python

24. The Body Issue – Every Body Has a Story

The “ Every Body Has a Story” website by ESPN won the Webby Awards 2020 best visual design functionality award, which goes to sites that rely on visual design elements to create a seamless user experience.

This website shows the world’s best athletes using an interactive interface and stunning photography. Considering that while only 10% of people remember what they hear, 80% of people remember what they see and do. As a result, focusing on high-quality images is the best way to tell a story on your website. 

• Website Type : Media, Sports
• Design Characteristics : Interactive, Photography, Transitions, Filters and Effects
• Technologies Used : GSAP (Greensock), Hammer.JS

25. Ending FGM – A Piece of Me

The UNFPA created the “ Ending FGM – A piece of me” website , winner of the 2020 Webby Awards for the best use of video or moving image .

Through the use of animation and astonishing photos and videos, this website tells an impactful story focused on the mission to deliver a world where every pregnancy is wanted.

• Website Type : Health Agency
• Design Characteristics : Responsive Design, Video, Moving Images
• Colors Used : Yellow, Orange, Pink

26. LeBron James’ Los Angeles

Created by sports powerhouse ESPN, the “Welcome to Bron Bron Land” website was awarded by Webby Awards the title of the best user interface in 2020.

The interactive website is an educational journey of how LeBron’s roots set the foundation for his growing empire. Creating a great user interface will facilitate the interactions between you and your website’s visitors and, ultimately, increase conversions. For example, a study performed by Forrester Research found that a good interface can improve conversion rates by up to 200% . 

• Design Characteristics : Interactive, Transitions, Filters and Effects, Innovative UI
• Colors Used : Purple, Gold, White, Black

The Lusion website by creative studio Lusion Ltd is the Webby Awards 2020 winner of the best aesthetic visual design , awarded to sites that are aesthetically emotional and beautiful. The site features stunning graphics and effects that attract users’ attention. Consider using similar animations to make your website stand out. 

• Design Characteristics : Interactive, Animation, 3D
• Technologies Used : WebGL, Three.js 
• Colors Used : Black, White

28. 2019: The Year In Pictures

Summarizing the news, entertainment, and sports that characterized 2019 through photos, the “2019: The Year In Pictures” website by CNN won the 2020 Webby Award for the best use of photography , granted to websites that rely on photographic imagery to enhance user experience. If you have an information website, photography is one of the elements you should focus on to increase exposure. 

• Website Type : Information (News, Entertainment, Sports)
• Design Characteristics : Photography, Big Background Images, Single-page
• Colors Used : Black, Blue, Green, Red

29. Human Interaction Company

The Human Interaction Company is dedicated to making interactions between humans and computers more joyful.

This company’s website is the Webby Awards 2020 winner for the best practices award — which is given to websites with the most innovative and advanced website designs . In particular, the best practices refer to content, structure, navigation, visual design, interactivity, functionality, and overall experience. Use this website as a model for technical design inspiration, especially if you’re in the business space.

• Design Characteristics : Interactive, Content architecture, Copy design, Photo & Video, UI design
• Technologies Used : CSS Framework, React
• Colors Used : Red, Yellow

30. Drone VR

The Drone VR website by Very Big Things is the Webby Awards 2020 winner for technical achievement . It managed to set new industry standards in user experience through innovative web technology . With this website, Very Big Things achieved its goal of making the pilot certification process more enjoyable. 

Using 3D video graphics is an uncommon way to stand out and come through as a creative website. If you’re a software company, adding 3D video graphics to your website will make you appear up-to-date and original.

• Website Type : Business, Software 
• Design Characteristics : 3D, Interactive
• Technologies Used : WebGL, Three.js, React
• Colors Used : Green, Red, Yellow

31. Codex Atlanticus

Codex Atlanticus by The Visual Agency (in collaboration with the Biblioteca Ambrosiana) is the Webby Awards 2020 winner of the best data visualization award. On this website, users can explore a collection of Leonardo da Vinci’s writings and drawings. The Codex Atlanticus is the leading website when it comes to illustrating complex datasets in an innovative, visually appealing, and easily comprehensible way.

• Website Type : Data
• Design Characteristics : Illustration, Interactive, Data Visualization, Storytelling, Content Architecture
• Technologies Used : Vue.js
• Colors Used : Black, Green

32. Spotify: Your 2019 Wrapped

Your 2019 Wrapped by Spotify won three Webby Awards in 2020: best data visualization, best user experience, and best website in the music industry .

To create this website, Spotify used complex datasets and turned them into visually appealing representations that are easy to understand and navigate through. If you have data that your users would benefit from seeing, you can use a similar, interactive data visualization web design.

• Website Type : Music 
• Design Characteristics : Interactive, Animation, Transitions, Data Visualization, Responsive
• Colors Used : Black, Green, Pink

33. Climate Science, Risk & Solutions

The Climate Science, Risk & Solutions website by the Massachusetts Institute of Technology won the best individual editorial feature 2020 Webby Award for websites that use innovative interaction design and multimedia storytelling components. The goal of this website is to make climate information accessible to everyone. For better storytelling, you can use an interactive design similar to this one by MIT.

• Website Type : Organization
• Design Characteristics : Interactive Design, Storytelling
• Technologies Used : Elasticsearch, Vue.js

34. Pattern Radio: Whale Songs

Developed by Google Creative Lab — in collaboration with research oceanographer Ann Allen at National Oceanic and Atmospheric Administration (NOAA) Pacific Islands Fisheries Science Center (PIFSC) — the Pattern Radio website won the 2020 best navigation/structure Webby Award for websites that offer innovative content architecture to enhance the user experience.

The website uses Artificial Intelligence and allows users to easily explore thousands of hours of hunchback whale songs — to make anyone part of this interesting phenomenon.

• Website Type : Government, AI
• Design Characteristics : Navigation, Site Structure, Heat Maps
• Technologies Used : WebGL, Pixi.js, ResNet-50

35. Buero112

Digital design and branding agency Buero112 created a website that is characterized by extraordinary storytelling through the use of video and image animation. This is extremely powerful, given that users retain 95% of a message when they watch it in a video compared to 10% when reading it.

When landing on this website, a video immediately plays, showing the company’s work through eye-catching moving images. This way, users don’t have to click, scroll, or take any other action. No matter what industry you’re in, you can take advantage of similar features to help users easily consume information on your site . 

• Design Characteristics : Video, Moving Images, Animation, Responsive, Single-page
• Technologies Used : jQuery
• Colors Used : White

36. NexBank

Top-performing U.S. Bank NexBank’s website features Institutional, Commercial, and Mortgage Banking services. This website offers an engaging experience thanks to 3D path transitions and the use of animation. Adding 3D graphics to a business-related industry will make your website more entertaining and visually appealing.

• Website Type : Business, Banking
• Design Characteristics : Animation, Clean, Parallax, 3D Path Transitions, Overlay Menu, 
• Technologies Used : CSS3, HTML5, jQuery, SVG

37. Cantamañanas International Urban Art Festival

Cantamañanas is an international urban art festival. On the website, users can learn about upcoming events in an interactive, 360-degree view. This website takes a bold approach to present information for an event. A user can use their mouse to explore the location, upcoming events, artists, and more.

• Website Type : Event
• Design Characteristics : Experimental, 360, Graphic design, Typography, Unusual Navigation

38. Pennsylvania Academy of Fine Arts

Celebrating the museum’s best art collections and exhibitions, the Pennsylvania Academy of Fine Arts website is the Webby Awards winner of the best school website in 2020. This website is all about minimal design and clear navigation. If you want to simply share useful information without too many distractions or fancy animations, a simple and clean web design like this is the best choice for you.

• Website Type : Education, Culture
• Design Characteristics : Colorful, Responsive, Simple

39. Bugaboo

Iconic stroller brand Bugaboo is the Webby Awards 2020 Winner of the best shopping website . With the use of interaction and a clean and simple design, the Bugaboo website is all about offering a seamless online shopping experience. 

Users can quickly compare different products and explore each through high-quality video and photos. The “customize” option is an example of how you can make your eCommerce website more interactive for visitors. 

• Design Characteristics : Interactive, Big Background Images, Clean, Graphic Design, Interactive 3D models
• Technologies Used : Dept SFRA, PWA

40. BASIC® Culture Manual

BASIC® is a branding and experience design agency. The BASIC® Culture Manual website was the Webby Awards 2020 winner of the employment award , given to websites that feature job and employment listings, services, or information. 

The Culture Manual website serves both as a guide to understand the brand and as a tool for recruiting and onboarding new employees.

• Website Type : Agency, Design, Culture
• Design Characteristics : Interactive, Experimental, Flashing images loading animation, Overlay menu flag effect animation
• Technologies Used : WebGL, GSAP (Greensock), Nginx, Hammer.JS

41. Nike Purpose Website

Created by Owen Jones and Partners, the Nike Purpose website is the Webby Awards 2020 corporate communications website winner.

The goal of corporate communication websites is to create a favorable point of view among the company’s — in this case, Nike’s — stakeholders (employees, media, customers, etc.) by sharing the core mission and values. 

This website is characterized by a simple and colorful design and uses videos and animations to invite users to learn more about the brand.

• Website Type : Fashion, Communication
• Design Characteristics : Colorful, Simple, Animation, Engaging 
• Technologies Used : WordPress, React, Redux, Docker, Express server, Webpack, Atom
• Colors Used : Black, White, Red, Blue, Pink

Home » Designing Websites » Journey Through the Best Designed Websites: Top 11 Picks

Journey Through the Best Designed Websites: Top 11 Picks

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Written and researched by:

Looking to keep your website fresh and up to date? We’ve looked at the top design trends from 2023, and identified the most popular visual elements used in some of the biggest, most successful websites. Take these trends and run with them, and your website might also end up as one of the best designed websites of the year, too.

After all, if a website has a sharp appearance, smooth visual flow, and intuitive navigation, people are going to feel a lot more comfortable following it, engaging with it, and buying from it. Especially in uncertain times with costs of living rising, the easier your website feels to navigate – the better!

So read on to get acquainted with the 11 best designed websites of 2023, some of which have been built with web builders – a great tool for saving money and easily designing websites .

And remember to keep checking back – the web is always changing, so we’ll be updating this page regularly when new trends arise, or if new websites encapsulate these existing trends.

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1. Girlboss

Built with Shopify, Girlboss – in its own words – is a “modern media company providing women all over the world with the tools and mindset to succeed.” That all starts in one place (its website!) and here, the design is as inspiring as the contents.

Filled with color, bold call to action (CTA) buttons – and boasting a simple, attractive UX – Girlboss’ website is designed in a way that maximizes the multitude of offerings it provides. The simple scrolling and navigation makes it easy to discover Girlboss’ mission, learn more about its radio show, and browse its range of products – all while diving deep into its range of engaging articles.

2. Swab the World

Swab the World is an organization with a noble, unique cause – empowering patients who require stem cell donations, through technology and media, to recruit suitable donors – and it has a unique, beautifully designed website to match.

Filled with images and videos of people – to humanize those the organization supports – the site also sports an extremely engaging design. There are CTAs that rotate across the screen in time with your cursor; colors that change, blinking, every second; text that slides in, then out, of frame.

Sure – Swab the World deals with a cause that can be hard to talk about. But, with its website so packed with dynamic imagery – such as shapes that bounce, shift, and shimmy as you scroll – it’s certainly easy on the eye.

3. Bod Drinks

Built with popular website builder Wix, Bod Drinks specializes in “functional drinks” – probiotic sodas good for body  and  mind.

Design-wise, Bod Drinks’ website channels the rejuvenating, restorative principles of its wares by leaning heavily on white space – with close-up images of its drinks, and their ingredients, fading in and out of frame.

The site also uses a grid design to presents images of its drinks alongside explanations of them and their ingredients – along with bold, highly clickable CTAs imploring potential customers to view the “facts” and “buy online”. It’s the perfect balance of images, design, and copywriting to engender trust with customers – and showcase its range of delicious drinks in the best – literal and metaphorical – light.

There are few brands as synonymous with sleek design as Apple . Apple plays with the idea of minimalism, but doesn’t fully commit, adding a few extra design elements – like pictures and moving menus – that aren’t strictly necessary, but still engaging and enticing.

We spoke to Ganesh, a Senior UX Architect, who said he loved Apple’s “hyper-realistic, sensational images taken from quirky angles to promote their products.” He also said “it’s the unique lighting that really makes the iPhones jump out on their website.”

Its use of soft colors is complemented by their incredibly high quality images. Apple’s products can look better online than they do in real life, which might be one of the reasons that it’s such a successful company. So if you’re selling things online, make sure to take the time to secure some flattering photos of your products !

5. Fat Choy

Built with Squarespace – a website builder well-known for its ability to produce stunningly designed websites – Fat Choy ‘s website doesn’t disappoint.

Flaunting a backdrop filled with hand-drawn, cartoonish imagery – and the claim that the New York-based Asian-inspired restaurant is “kind of Chinese; also vegan” – Fat Choy’s website channels a playful style that never takes itself too seriously.

By showcasing its menu and images of its dishes in a large, crystal clear style that hogs attention, Fat Choy’s website does what all well-designed restaurant websites should  do – get stomachs rumbling!

6. Egg Shop

It’s not just tech that can benefit from well-thought-out photography, either. Egg Shop uses photographs of its recipes that can make anyone’s mouth water – and is living proof that you don’t need to be a tech pro to build a beautiful site.

7. Ivy Chen

Ivy Chen ‘s passion lies at the nexus of fashion and graphic design – something you don’t need to spend more than 10 seconds on her website to realize.

Built with Wix, the website’s striking design depicts drawings of outfits which, as you scroll – as if by magic – become actual outfits. It’s an excellent example of parallax scrolling (a technique involving the creation of depth and texture on a webpage by animating different elements). And, quite simply, is an absolute joy to behold.

8. WeAreOSM

More and more people are accessing the web from their phones nowadays. While it’s good to have your website ironed out for desktops, if you’re looking to maximize traffic or sales, it’s just as important to make sure it’s fully functional on smartphones.

WeAreOSM is a site that’s nailed down its mobile version, with the spacing and menus being crafted to perfectly suit a mobile screen.

There are a few things to keep in mind when managing your site’s mobile version. Firstly, when using a website builder, make sure you pick a mobile-responsive theme. Then, when you’re designing your mobile site, keep in mind that a phone screen has a lot less real estate, so keep your text large, your menus snappy, and your display clean.

9. Squadeasy

Remember when the web was first starting up, and there were all kinds of websites that would interact with your cursor movements? Things like glittery GIFs following you around as you browsed the site.

As we’ve advanced, both technologically and artistically, our standards have changed. This is reflected in Squadeasy , a website focused on promoting responsible and healthy living.

As you browse their site, the animated head of their mascot Boogie will bounce around, get dizzy if you scroll too fast, and even eat your cursor if you get too close to him. He’s in the center of the screen, but doesn’t cover up important information when looking at their case studies or information. It’s just a simple way of making your website stand out and stick in people’s memories.

10. Bruno Simon

It’s one thing to have an interactive element on your site, but it’s another thing entirely to make your site into an entire experience in itself.

Bruno Simon’s portfolio site is an example of applying an out of the box perspective to an entire website, as the navigation isn’t done by a mouse and cursor, but rather a remote control car controlled by your arrow keys.

You can drive around his portfolio, go bowling, and find all his social media by driving over the correct logos. Bruno Simon is a web developer, so he shows his creativity and talent by creating a unique and engaging experience that will impress anyone looking for a designer.

11. Pioneer – Corn Revolutionized

All of these pages and tips have been shown in a vacuum, but it’s important to remember that each trend can enhance another. Look at Pioneer , a website focused on the future of corn production.

This website is undeniably an experience, with the page going through an evolution as you scroll, showing the life cycle of corn. A perfect amount of information is presented with each level, and the effects that surround your cursor as you navigate allow you to feel fully immersed in the page.

It’s hard to explain how this website blends these elements without experiencing it yourself. It’s a perfect level of information, interactive elements, and visual flair that shows how combining and keeping trends in mind can elevate your site to another level entirely.

Summary of the Best Designed Websites

To wrap up, here are the eleven tips we’ve taken from our showcased websites:

• Girlboss : Keep your website’s navigation clean and simple.
• Swab the World : Use dynamic imagery to create texture and depth.
• Bod Drinks : Use copy and images to showcase your products’ best angles.
• Apple : Use high quality visuals of your product to engage your audience.
• Fat Choy : Have some fun with your website’s design!
• Egg Shop : Entice your audience with images and descriptions.
• Ivy Chen: Use parallax scrolling to create an immersive website experience.
• WeAreOSM : Keep your mobile users in mind.
• Squadeasy : Have an interactive element.
• Bruno Simon : Turn the site into an experience.
• Corn Revolutionized : Implement multiple trends at once.

Designing a website is as much of an art form as it is a technical triumph. There are a lot of routes you could take to impress your audience, so as long as you know the product or service that you’re offering, you’ll be able to use the right techniques to stand out from the rest.

Remember that everything in this article is a recent trend. Who knows what other web design trends will arise in the future? As long as you stay on top of them and take advantage of the trends that work best for you, your website will flourish.

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46 Award-Winning Best Website Designs to look in 2024

Website design can be the determining factor in whether a user visiting the site converts to the brand. many different elements go into good website design, but the most important are user experience, security, and visual presentation., best website designs.

• SPINX Digital
• Grab & Go
• Tore S. Bentsen
• Critical Danger
• The Hall Of Zero Limits
• IBM’s The Harmonic State
• Elias Akentour Portfolio
• Torgerson Design Partners
• Locomotive – Swab the World
• Superhero Cheesecake – The Year of Greta
• Skyline Films
• RESN- i-Spy
• Mammut – Local Adventure
• Pioneer – Corn. Revolutionized.
• The Cool Club x FWA
• Nomadic Tribe
• 1917: In the Trenches
• The Octopus: A design blog by IDEO
• Diana Danieli
• George Nakashima Woodworkers
• Bruno-simon
• Matruecannabis
• crypton.trading
• Active-theory
• Frans Hals Museum
• Simply Chocolate
• Rainforest Guardians
• Paper Planes
• Woven Magazine
• Hellomonday
• Blacknegative
• Slaveryfootprint

Click the below links to jump to a group of the best website designs that crushed it in the last several years:

Best Website Designs from 2024

Best website designs from 2023, best website designs from 2022, best website designs from 2021, best website designs from 2020, best website designs from 2019, best website designs from 2018, best website designs from 2017, best website designs from 2016, best website designs from 2015, best website designs from 2011 – 2014.

• Best SEO-Friendly Website Design

Other Cool Website Designs

Web design patterns to make part of your website revamp, website design ideas, web design factors that impact your website conversion rate.

As you take your team into 2024 to prop up your digital presence , you may be thinking of hiring website design companies for redesigning your website . Top SEO companies also consider redesigning as an important aspect of ranking the existing website. You can also use free WordPress themes if you have less budget to redesign your website. If so, take a moment to check out some of the best website designs along with past winners of the Awwwards and 2024’s nominees. These sites represent the best web design in the world and offer a unique glimpse at what’s working for successful websites all over the world. And this shouldn’t come as a surprise, but these websites don’t use “just-another-theme-based” cms platforms. They specialize in languages such as PHP to develop eye-hooking web designs and their awards shouldn’t shock you. They have enterprise cms solutions that are a class apart from anything else you have ever seen.

The Awwwards reveal the best companies that have ticked the website redesign checklist such as creativity, seamless design, and appealing innovation across the internet, with categories ranging from the Best Articles and Interviews to Mobile Excellence and Design. Their Web Design category is one of our favorites to watch. Not only does it offer up-and-coming trends, but sets up benchmarks for website redesign services and website maintenance services . The best web design and digital marketing companies use similar benchmarks to disrupt the status quo. If you as a web designing agency wish to see your company crack the status quo, it’s best to stick to these correlational benchmarks or even surpass them. As you prepare your 2023 strategy and think about the changes you would like to make to your own brand’s website, see if you can draw inspiration from our website designs list along with Awwwards’ past winners and current nominees .

Website Design Nominee 2024: Formless

Featured by Awwwards

In the fast-paced digital landscape of today, it’s increasingly difficult to make a mark.

In the ever-evolving landscape of website design in 2024, Formless.xyz emerges as a beacon of innovation and community-driven creativity. This digital platform is not just another website; it’s a vibrant community hub where individuals can freely express themselves and shape the future of the internet. At its core, Formless.xyz embodies the vision of founder Brandon Thorpe, who envisages a space where creators are liberated from the constraints of traditional digital paradigms.

What sets Formless.xyz apart is its commitment to empowering creators. Through captivating animations and a sleek design, the website invites users to explore a world where imagination knows no bounds. Every aspect of the design speaks to the ethos of freedom and self-expression, inviting visitors to embark on a journey of discovery and creativity. From multimedia storytelling to community building, Formless.xyz offers a platform where individuals can not only share their stories but also retain control over the distribution and ownership of their work.

Formless.xyz stands as a refreshing departure in an era where conformity often stifles innovation. It’s more than just a website; it’s a movement—a testament to the power of community and the boundless possibilities of the digital realm. As we navigate the complexities of the digital age, Formless.xyz serves as a guiding light, inspiring us to break free from the confines of convention and embrace the limitless potential of online expression.

With its visually striking design and user-friendly interface, Formless’s website, showcased on Awwwards, redefines the digital landscape in 2024.

Website Design Nominee 2023: Baseborn

In the realm of website design in 2024, Baseborn Studio stands out for its commitment to elegance and simplicity. As an independent digital-first design studio, they specialize in blending branding, motion design, and digital expertise to help clients make their mark in the digital world. Their website reflects this dedication to aesthetic appeal, with a clean black-and-white design complemented by carefully curated stock images.

What distinguishes Baseborn Studio is its emphasis on collaboration and engagement throughout the design process. By prioritizing workshops and meaningful conversations with clients, they ensure that each project is a collaborative effort, resulting in solutions that are not only visually appealing but also deeply resonant. With founders Tore and Simon bringing over 20 years of combined experience, Baseborn Studio has earned recognition for its ability to deliver impactful designs that leave a lasting impression.

Baseborn Studio’s approach to website design in 2024 exemplifies the importance of blending beauty with functionality. Their website is a testament to their philosophy of creating memorable brand experiences across digital platforms. In an era where standing out in the digital landscape is paramount, Baseborn Studio’s dedication to thoughtful design sets them apart as a notable player in the industry.

Baseborn Studio’s website, recognized by Awwwards, exemplifies the pinnacle of modern web design, offering a seamless blend of aesthetics and functionality.

Website Design Nominee 2024: Grab & Go

In the ever-evolving landscape of website design in 2024, Grab&Go sets a high standard with its visually stunning and user-friendly interface. As a provider of hot meals, beverages, snacks, and convenience products, Grab&Go embodies convenience and accessibility, and its website design reflects these principles effortlessly.

One of the standout features of Grab&Go’s website is its captivating use of an orange theme, evoking warmth and energy that aligns perfectly with its offerings. The seamless integration of moving images with scroll motion not only adds a dynamic element to the browsing experience but also effectively showcases the diversity of products available. This combination of vibrant design elements and intuitive functionality ensures that visitors are not only drawn in by the aesthetics but also engaged and encouraged to explore further.

Grab&Go’s website exemplifies the importance of design in creating an immersive and memorable online experience. By leveraging modern design techniques and embracing a cohesive visual identity, Grab&Go effectively communicates its brand message while providing users with a seamless journey from discovery to purchase. In an era where online presence plays a crucial role in business success, Grab&Go’s website serves as a prime example of how thoughtful design can elevate the customer experience and drive engagement.

At the forefront of contemporary web design, Grab&Go’s visually captivating and user-centric website, sourced from Awwwards, sets a new standard for online convenience and engagement in 2024.

Website Design Nominee 2023: Tore S. Bentsen Portfolio

They say standing out in today’s digital world is tough. So, how does one make the site of an award-winning website creator stand out?

Tore S. Bentsen is the co-founder and interactive designer at BASEBORN. With multiple awards under Tore S. Bentsen’s belt, the website design had to do justice to the impressive portfolio.

Tore S. Bentsen has a specialty for combining web flow and branding. The web design of the portfolio had to reflect this. With the help of parallax scrolling, the web design is interactive and engaging, with elements zooming in and out of the screen. The ideal mix of white space and fonts like Rosalinda and Bandeins Sans keeps the viewer hooked on the messaging- Tore S. Bentsen is here to help your site win!

Overall, the Tore S. Bentsen portfolio achieves its promotional purpose by capturing attention with bold visuals, engaging fonts, and a seamless user experience.

Website Design Nominee 2023: SPINX Digital

The second you look at the website of SPINX Digital, it is tough to look away. With its bold and compelling interface and typography, SPINX’s website reveals that it is a company that eats, speaks, and breathes Digital.

SPINX Digital is a website design and development company with a team of innovators and digital marketers at the helm. The site brings this very innovation and marketing to light through a cinematic site that relies on bright colors, simple navigation, and a minimal look and feel that draws the visitor in. This is what makes it stand out from all the Website Designs in the market.

The bright green on the site both ties into the SPINX Digital logo and grabs attention as soon as you visit the site. The responsive Web Design helps navigate the visitor exactly where they need to be. The use of iconography and crisp text helps communicate essential information without cluttering the available space. All in all, the site of SPINX Digital showcases that the company is good at what they do: creating immersive and engaging handcrafted designs for its clients. Come, dive in!

Website Design Nominee 2023: Critical Danger

People across the world are aware that there is an increasing number of endangered species. Critical Danger wanted to do something about this. They brought together designers to create one-of-a-kind merchandise that would raise money for charities supporting endangered animals.

The web design had to captivate viewers by telling a grave story to make people buy the merchandise. The Critical Danger site utilizes art, illustration, and compelling storytelling to engage viewers.

The site primarily aims to educate viewers and evoke action from them. Several elements make this possible. Fact cards jump onto the screen to inform viewers about the endangered species. The bold, red font used throughout the web design highlights the urgency. Juxtaposing text on newspaper clippings that zoom into the screen further highlights the situation’s graveness. Parallax scrolling and captivating visuals help the viewer reach the end of the page- straight to the link to buy the merchandise.

Top Site of the Day Website Design 2023: The Hall Of Zero Limits

What happens when a legacy brand wants to create a buzz about a much-awaited movie? Sprite created The Hall of Zero Limits to allow the players to meet some people behind Black Panther: Wakanda Forever! The entire experience is 3D guided, traveling through content, an inspiration garden, and a quiz that helps the players discover their gifts.

The web design had to create a compelling experience for the players to reach their gifts ultimately. The website design captures the player’s attention through its menu, color palette, and seamless navigation experience.

When going through the experience, the 3D navigation places the player in the middle of the hall, with captivating hues of green and black surrounding them. The seamless scrolling and user experience take the player from one part of the experience to another, immersing themselves in the world of Wakanda. A bonus: the player can enjoy the experience on their device of choice, as The Hall of Zero Limits is mobile and desktop optimized.

Best Website Design of 2022: FlyHyer

Featured by CSS Design Awards

You don’t make a strong first impression until you tell what you do. But how to tell you to build a personalized aviation experience? Nothing beats Fly Hyer’s home page on this.

The air-suspended airplane on the web page drops in a strong visual cue for those looking to buy a personalized flying experience. As you try to go past the first fold, the illustration of the airplane gets bigger and feels closer to you, giving a strong impression of the airplane in motion.

An effective homepage needs a compelling yet non-obtrusive visual story, correct ratio of white spaces, easy-on-the-eyes CTAs, digestible copy, and fantastic navigation to make Fly Hyer the epitome of homepages.

The clean design invokes actionable emotions and pursues users to book personalized and shared flights.

Best Website Design of 2022: FPP

They say— to replicate the immersive shopping experience of your business in the online store. The shopping aisle by FPP mimics the real shopping experience as it allows you to virtually stroll around the store and find the pineapple.

The powerful copy pushes you to the shopping aisle and hunts for the pineapple placed in the powder aisle. FPP, the shopping marketing agency, tells the visual story of lost products and abandoned carts within hundreds of products.

As you stroll further down the aisle, you discover their services with neat and creative copies. The aisle uses minimum colors and parallax effects to make the navigation experience pleasant, calming, and less strainful on the eyes.

The pineapple button is a great web design experiment.

Best Website Design of 2021: IBM’s The Harmonic State

IBM Watson web page design speaks for itself— quite literally. The web design uses auditory elements along with visuals to furnish an immersive user experience. The web page requests you to use the headphones as soon as you land on the page.

In case, you didn’t want to put on the headphones or if the headphones were not around your arm’s extension, the interactive background keeps you occupied with the endless universe-like traveling experience. You can feel playing around with the sand art when your mouse navigates on the page.

The design has balanced typography and font size between the title and the description. The large title immediately shouts for your attention. You don’t miss the matter of the content despite such an interactive background.

Finally, the bold blue CTA takes you to another page that’s highly reciprocal and lets visitors explore three stories. IBM uses visual story-telling in their web design to make complex and dry topics as AI simplified and engaging.

Best Website Design of 2021: Superlist

Seldom do you land on a webpage and figure out what the brand is about at one glance. Superlist, the productivity app, applies the principle of 5 seconds rule quite brilliantly. Look at the webpage for 5 seconds and you can exactly make what it stands for: productivity for teams and individuals. The tool helps them work on their efficiencies and the way they collaborate.

As you land on the homepage, you’ll interact with the workplace accessories such as headphones, pen, journal, and keyboard. Scrolling past the first fold leaves you with an opened journal with a to-the-point copy.

The home page manifesto uses plenty of white space to keep you focused on its copy. Its ergonomically designed notification button on the top-right corner gives an immersive feeling of touch and press.

Superlist also uses a small arrow icon to help you scroll through the bottom of the page. The fun visual elements continue to dominate the content as you move past the first fold.

Website Design Nominee 2020: Elias Akentour Portfolio

This French artist’s website is an engaging blend of still photography, video content, and bold use of black and white to guide users through an incredible array of works. Elias Akentour is a French art director with more than seven years of experience in hands-on work in branding, design, and advertising with a special focus on new technologies and luxury markets. As soon as you click on the site, you’ll notice an unmistakably upscale vibe; the quick introduction blends seamlessly into the meat of the site and offers easy navigation through the rest of the site’s content, including a gallery, portfolio, and contact information for Elias.

The intriguing animations throughout the website encourage you to explore and learn more about Elias and his work.

Best Website Design Nominee 2020: Torgerson Design Partners

Ozark, Missouri-based Torgerson Design Partners is a full-service architecture firm with a stunning website. Every section of the site includes familiar features with micro-animations instead of the typical static icons you’re used to seeing on other sites. The clean and minimalist design guides users downward through information about the company, its design philosophy, and a gallery of past projects with quick views of their details as you hover over each one.

Top Site of the Day Website Design 2020: Locomotive – Swab the World

This website is working to increase awareness of stem cell donation and hopes to diversify the global bank. Every piece of the site draws the eye in – from the unique color combination of umber and teal to the movement to the right of the eye. The moving balls located in just that area force the user to see the site in fullness, boosting visual interest seamlessly.

Best Web Design Nominee 2020: Superhero Cheesecake – The Year of Greta

When you have a figure as powerful and recognizable as Greta Thunberg, your best option is to use that image in your website campaign. That’s exactly what Superhero Cheesecake has done with “The Year of Greta” from the Netherlands. A passion project with an illustrated timeline of Thunberg’s rise from kid campaigner to global icon.

Best Mobile Excellence Web Design 2020: Skyline Films

Regardless of your industry, if your site isn’t optimized for mobile, you’re a few years behind. This is especially true for the film industry, where technology and imagination are expectations of any digital campaign. The UK’s Skyline Films has worked its magic in marketing for the film series, Sherlock Holmes . When working with period pieces, it can be difficult to balance the beauty of the era with the magic of technology, but this mobile site goes beyond what most users expect. Victorian images in sepia tones seem to contract with the speed and intuitiveness of the site, but that contradiction is what makes it work.

Best Website Design of the Day 2020: RESN – i-Spy

A digital take on the I-Spy books beloved by children the world over, this New Zealand campaign for the children’s destination, Hei-Hei, is both imaginative and informative. It captures the spirit of the place while being a fun, game-like entrance into the world of the park. Sites that can make the digital world come alive for children are rare, and this one does it in such a way that adults will want to be involved, too.

Best Website Design Nominee 2020: Moooi

Moooi is one of the legendary brands inspiring the world with its breathtaking and innovative interior designs. Like their original, rebellious, and sophisticated techniques, their website is unique, conveying something extra in terms of beauty and uniqueness with stunning pictures. In addition, the website is an unexpected and immersive showcase of its well-curated mix of lighting, furniture, accessories, and other eclectic stuff that outlast everyday interiors.

Through an artistic mix of animation and video, the website engages visitors with a sense of exquisiteness and delivers an extra touch of creativity. The positioning of the images and blossoms and other effects immerses the person in an enticing experience. As the nominee of one the finest websites, Moooi pushes accessibility and responsiveness ahead to another level.

Best Website Design Nominee 2020: Mammut – Local Adventure

Has the lockdown put a limit on your travel? Well, with the situation getting a little relaxed, let the adventure begin with Mammut! Explore your surroundings, share your experience with the community, and win exciting prizes. With mountains calling you to step out during the lockdown, the Mammut is a local adventure challenge community website that encourages you to go out and explore your local outdoors, click quality imagery, and submit photos to win gear.

The Landing Page and the outdoor images on the website are beautiful, with a cool touch of a mammoth logo walk/animation as you scroll. The website is incredibly designed with sturdy consideration to each element that may challenge the visitors to go outdoors and tell a compelling story through pictures.

Best Website Design Nominee 2020: Pioneer – Corn. Revolutionized.

Go. Pioneer’s website, daring and contrasting colors, a beautiful amalgamation of science and real-time 3D assets, and animation shape the design and experience of the site. The organization beautifully captures the scene processes and cutting-edge science of pioneer corn through its website. In addition, it brings awareness to corn seed development right from lab to field and how it will change the concept of farming.

From a technical and scientific perspective, the design makes moving down the page feel rhythmic and natural, ensuring the readers read each bold and big caption with copy and click through every CTA on the homepage. In addition, the website gives a more transparent view of each process and performance by the team for easy understanding.

Best Website Design of the Day: The Cool Club x FWA

FWA collaborated with The Cool Club to let the visitors explore the history of 54 of the coolest websites and digital projects in one place as featured in ‘Web Design, The Evolution of the Digital World 1990-today’. In addition, the website has a kind of limited edition deck of cards display allowing users to play with the cards and see video examples of the actual work each card represents.

The team’s interactive design and out-of-the-box thinking tell the story of the respective video and website when clicked on each card. The website is visually appealing and functional, the brainchild of the coolest minds globally, making creative things, websites, or products for the newest citizens of our time. So, are you ready to play the game?

Best Website Design of 2019: Nomadic Tribe

Another best website designs of 2019, Nomadic Tribe, is one of the most prominent examples of illustration, interaction, and animated storytelling experience with four chapters and a brilliant soundtrack. The meticulously crafted website is an immersive experience for the users to remember. The website is a poetic journey that uses 3D graphics and visual codes to tell a compelling story and rules the comic book world.

Maintaining usability, Nomadic Tribe created an out-of-the-box navigation experience and did an exceptional job with beautiful animated transitions that made it the site of the year. Don’t miss to keep the sound on while going through the website.

Best Website Design of 2019: 1917: In the Trenches

With one of the best war films of all time, Into the Trenches |1917 website is also one of the best immersive 360-degree AR websites. Featuring the trenches and chapters from the film, movie buffs can walk around and explore the sets to full scale within the comfort of their home. Step up into the tracks, watch filmmakers bring the Oscar-winning film to the big screen, and learn the movie’s secrets in 3D.

Immersive yourself into the exclusive behind-the-scene sites and explore the mile-long trenches in full-scale Web AR. The site has won several awards, worldwide praise, and pick-up from the press. The users can check out the detailed environment of the war on a real scale combined with a wide variety and in-depth content, resulting in an incredible dwell time of over 3.5 minutes.

Best Website Design of 2019: The Octopus: A design blog by IDEO

Featured by The Webby Awards

IDEO is one of the leading global design companies committed to creating human-centered designs and positive impact through their work. The Octopus Blog is a testament to their incredible work that has won the Best Business Blog/Website 2019 Webby award. The blog website is designed with a black-and-white theme and different Octopus drawing as its homepage design creates a cohesive theme as you scroll.

With a tint of yellow highlighted in the blog titles and the images pulled towards you, the exciting website features make the audience enjoy scrolling, reading through the stories, and having a unique user experience.

Best Website Design of 2019: Diana Danieli

Diana Danieli is an interior design, construction, and furniture manufacturing brand that helps clients make their dream of an ideal home with exclusive interiors come true. The 2019 Webby Award winner for the best website design – their site displays a black-and-white theme with beautiful imagery of art and architecture with prime distinction and heavy exposure.

Their cursor-cascading effect on the website is fantastic, engaging visitors to browse through the variations and photographs. Every picture on the website exhibits the creativity and extensive labor of the artist who owns the website. An excellent new effect of the website is that it has soothing audio and piano music incorporated which immerses the visitors.

Best Website Design of 2019: George Nakashima Woodworkers

George Nakashima – was a Japanese-American woodworker turned architect who emphasized nature care. The website represents his beautiful work which is legendary for its use of natural forms of the tree. The website is essentially a slideshow of his one-of-a-kind furniture pieces, philosophy, and beautiful forestry and farming images.

His profound quotes of nature, trees, or wood mixed up with the website’s light yet elegant theme make it relaxing for the visitors and show that George Nakashima Woodworker’s work is incredible. He recognizes the beauty of trees and the environment. As a result, the website has won the Webby 2019 Honouring the Best of the Internet award.

Best Website Design of 2019: Bruno-Simon

Bringing you the most creative and interactive website online right now – Bruno Simon! The quirky animation and 3D virtual art on Bruno Simon’s homepage draw the user’s attention immediately upon arrival. The site won the Best Website Design of 2019 award for its awesome playful 3D WebGL art effects.

The website is a portfolio of Bruno Simon – a freelance creative developer in Paris. It revolves around a simple car game with a bird’s eye view and is a combination of physics concepts, 3D visual art, standard technologies, and profound attention to detail. The website is an excellent example of how a portfolio site can go above and beyond with interactivity and walk around with an exciting gaming experience.

Best Website Design of 2019: Matruecannabis

The MA True Cannabis website is one of the best examples for companies in the Retail industry looking to revamp their website. Born from the desire to create a true emotional journey – the site offers unique designs mirroring the unique characteristics of their products and guides users through the Four Worlds.

The orange-themed website has a youthful experience that produces a warm and friendly effect for the visitors. A perfect combination of creativity and 3D visuals, animated floating elements, overall, the website offers strong user engagement, and eCommerce functionalities merge into a seamless experience.

Best Graphical Website Design: king

King is not your ordinary graphical website. They are the leading interactive entertainment company with more than 200 games in its kitty, including the top-rated Candy Crush game. Won the best graphical website design award – their website is not just about colors, or icons, or images, it is more about the mascots they have built, the story behind them, and how users are connected deeply with each game.

With the illustrations, motion graphics, audio/ video, and variety of colors, when you scroll down the page, the website is an experience in itself all remaining consistent with the brand. The three-dimensional appearance of each character makes the scrolling fun and the smart use of different ‘call-to-action’ buttons makes the site visit worthwhile.

Top Animated Website Designs: Alan Menken

Legendary composer – Alan Menken has created some of the most beloved Disney songs capturing the imagination of audiences for over 35 years. His website reflects his musical and poetic love and is one of the most incredible portfolio websites of this time.

A compilation of all his famous work along with an exciting biography of the legend, the website weaves a compelling story along with interactive user navigation. The compositions of his famous songs come alive through a clean, minimalist interface and the use of large grids that encourage visitors to revisit their childhood memories and listen to the songs once again.

Best Website Design of 2018: Crypton.trading

A top-notch website that skillfully brings animation and AI experience to life with spectacular use of CSS and JavaScript. Cryptontrading demonstrates how to present cryptocurrencies such as Bitcoin using modern solutions like artificial intelligence. The website helps understand changes in currency’s values as well as identify essential buying and selling opportunities.

With its exciting concept and stunning execution, the website challenges our understanding of what is possible with AI on the web. As the visitor scrolls down, the site immerses the users into a very personal and engaging experience with Crypton’s greeting appearing on the home page, “Hello, I am Crypton,” one letter at a time.

Best Website Design of 2018: Active-theory

Active Theory takes a bold approach with animation to display its portfolio, leveraging a dynamic website, water-effect animation, typography, and high-quality images. Their site serves as a really excellent example of portraying their portfolio differently with brilliant navigation mechanics and visuals mixed with animation.

Even if you are not AR and VR fan, the website’s innovative use of graphics and animation can explain a complicated visual experience that is hard to ignore. Their meticulously crafted and experienced team of in-house designers and developers have award-winning performance and attention to detail and are excellent to work with.

Best Website Design of 2018: Koox

Koox is the first Take Away, based in Central London, in partnership with top chefs of the city. Their website is one of the best designs of 2018 in the field of development and digital experiences. The unique watercolor theme, continuous scroll, and animation of vegetable illustrations, and smooth transition between different sections of the page, make the website outstanding.

The designers have worked hard on beautiful illustrations that animate perfectly that enhance the design interface of the website, making it clean, aesthetically, and visually appealing. The captivating website will surely make the visitor order food they have to offer from the top chefs of London.

Best Website Design of 2018: the Frans Hals Museum

The 2018 Site of the Year Award winner from the Netherlands uses a combination of exhibit photography and digital design elements. This carefully crafted mixture guides visitors to the site through the experience they’ll have during a visit to the museum in person. This is a great combination of information and immersion that also effectively promotes the museum’s Instagram account seamlessly through the homepage.

Best Website Design of 2017: NOWNESS

One of the coolest crowdsourced video blogs, Nowness, is an award-winning website that creates the finest interactive and unforgettable user experiences. Most of the website’s content comes from independent creatives, which is, by far, one of the most popular ways for publishing more related content.

When combined with big thumbnails and subtle typography, the video format creates a matchless website with a gallery of captivating content that breathes innovation, stories that every brand wants to tell, and creative approaches. Thus, just like the name, Nowness is all about a movement for innovative excellence and telling compelling stories in the very moment while celebrating the extraordinary of every day.

Best Website Design of 2017: Simply Chocolate

Denmark chocolate maker Simply Chocolate created this website with specific pages for every chocolate bar. One of the most delightful visual aspects of this site is the way all the products display consistency in branding as you scroll from one to the next. Every chocolate bar seems to pop off the screen, tempting you to reach out and grab it.

Simply Chocolate manages to create an engaging and immersive experience with a relatively minimalist design concept that encourages the user to explore and continue engaging with the site.

Best Website Design of 2016: Rainforest.arkivert

One of the most immersive non-profit websites of 2016, Rainforest Guardian uses WebGL, immersive 360-panoramic images, unique stories and videos, and diverse content. You can get to know all about the Yanomami tribe of the Amazon, including the villages, natives, and waterways with a 3D effect.

The website creates a fantastic user experience with incredible imagery, storytelling, visual designs, and, most of all, an interactive way to get people to connect with their social cause and convert into volunteers to protect nature. The smooth transitions, navigation mechanics, and stunning mountains in 3D capture users’ attention precisely.

Best Website Design of 2016: Zillow

Zillow is one of the leading real estate and rental marketplaces, providing users with data, inspiration, knowledge, and all the professional help they could get to find the perfect home of their dream. The website was rated high in 2016 for its aesthetically appealing, feature-rich, functional development.

The minimalistic approach, flat color, and illustrations of the home pushed usability, accessibility, and seamless navigation on the website and catered to the right information with full details to the right audience. The site serves as a real example of properly executing maps with grid structure while still maintaining excellent visual designs.

Best Website Design of 2016: Paper Planes

With an invitation to use your mobile device in the right corner, a world spinning front and center, and paper airplanes flying throughout, this website by Active Theory in the U.S. accomplishes a lot by investing in a simple concept – the power of the web and an Android device creates instant connections and is as easy as tossing a paper plane. As the planes seem to come closer and then further around the world, users organically feel like they are part of the story – a clever trick for any website.

Best Website Design of 2015: ETQ

ETQ is one of the premium footwear brands in Europe’s main capitals. They have created a niche for themselves in the market with their different approach to footwear and signature style shoes. Their website reflects luxury and premium designs with a minimalistic approach to creating an optimal shopping experience for customers.

The site is stripped down with big compelling visuals, flat color backgrounds, strong typography, and high-definition images of the products to keep the users’ focus on precisely what they came there to see, i.e., shoes. The site falls in line with the current website design trends, gripping product images, and a slew of subtle details that makes it stand out from the crowd.

Best Website Design of 2015: Woven Magazine

A good website design has become increasingly important, especially in the world of media and publishing. And Woven Magazine’s website aesthetically appeals to readers with an exciting concept and stunning execution. What captures the viewers are the large images, video thumbnails, and articles that dominate the page, capturing the attention to what matters the most to the company, i.e., information.

The online publication creates a clean design, clean typography, easy-to-read content, and an engaging website, free of any distractions like ads or pop-ups, giving the readers the experience of the content itself. With simple maneuvering and continuity throughout, the site’s makers and thinkers celebrate artists and artisans with their stories of fear and triumph, attitude and spirit, risk, and return.

Best Website Design of 2015: Feed

Feed offers visitors a truly unique and immersive experience. From the moment users click on the Feed Music website, a creative combination of video content and animation creates an incredibly engaging experience.

This site is a perfect example of how to create immersive experiences with multimedia. No matter what type of organization you run, video and animation can be perfect assets for engaging users directly and grabbing their attention as soon as they arrive on your homepage.

Best Website Design of 2014: Aquest

The website of AQuest is an implausible example of incredible imagery, story-telling, creative use of multimedia and animation, visual design, and, most of all, sound engineering. They have also harnessed the benefits of infographics for their website. There is a lot to be said about the typography, cursor hover effects, and smart use of motion in this project.

The designers have spent a lot of time on interaction and rollovers on the website. Mirroring their outstanding work in Website, Social, Films, 3D, and Labs, AQuest’s dark background theme with a combination of excellent visual effects brings a unique motion style to the website. The feeling of creativity can be perceived in every corner of this production and technology company website.

Best Website Design of 2013: Hellomonday

Called Hello Monday to make Mondays better – the company is a creative studio that makes digital ideas, experiences, brands, and products come alive. Their creativity is well reflected in their website which offers unique digital experiences, tickles the brain, and pleases the eye.

Not only is Hello Monday an exciting concept, but it is also a stunning execution and display of services and insights with a creative blend of animation and visual effects on pixel-rich graphics – overall, the site immerses the user into a very engaging experience. As an atypical site, it contains bold use of fonts, easy user navigation, and several unique usability elements.

Best Website Design of 2012: Blacknegative

With the ‘Dark Mode’ design trending in 2023, Black Negative is a website that stands out with its smart use of dark background paired with subtle colors, and call-to-action buttons – offering the visitor a smooth visual experience.

Visiting Black Negative’s website is a unique experience because of its fascinating design, excellent use of fonts, creative navigation, high-resolution photographs, fantastic video quality, and focus on small details. The technical skill displayed by the designers using rich multimedia content, harmonious flow, and background music site-wide is merely remarkable.

Best Website Design of 2011: Slaveryfootprint

Born on September 22, 2011, Slavery Footprint is a non-profit organization that works to engage individuals, groups, and businesses to build awareness against modern-day slavery. Their website pushes accessibility, usability, and responsive design to the next level. When a visitor launches their homepage, the breaking of the chain design catches their eyes, giving a clear message of the company’s mission of freeing modern-day slaves.

The site offers an interactive experience to members with a unique pop-up design for each menu. The Slavery Footprint Website is a perfect example for Non-profit organizations on how to keep the members engaged and grab attention to their cause.

Best SEO-Friendly Website Design: SPINX Digital

This Los Angeles-based website design and digital marketing company have won one of the Best SEO-friendly Website Design awards for its well-strategized content placement, keyword use, and templates. SPINX Digital did an exceptional job of making a visually appealing and progressive website highlighting their services in a simple and easy-to-digest way.

Their team has worked a lot on designing a great SEO web architecture based on keyword research and has strived to make their website responsive. Simple, flat, color-based backgrounds accompanied by light-loading times, strong typography, informative content, and pixel-rich graphics helped them to keep the focus on exactly what the user came there to see: Services. This makes them the best choice for your web design in Los Angeles to have a site that stands out and speaks to people.

There you have it – A list of some of the most creative websites on the internet today. So if you are looking for a Sitecore agency or a web design agency or even an agency that will give you the best branding services, you will find it all online. You can leverage it to create a visually appealing, relevant, and innovative website for your company and stand out in the industry.

Balance Web Design With Powerful Messaging

These sites represent some of the most forward-thinking yet functional and intuitive web design options gaining popularity in 2023. They are so forward-looking that you would even be able to find a Drupal development company amongst them. It’s always a good idea to try and glean inspiration from as many sources as possible when you’re looking for ways to revolutionize your own website. These sites are just a few to continue watching in 2023 and are perfect examples of blending clever business and tasteful aesthetic design. If you’re trying to strike out in a new direction with a bold new website design concept , take a moment to look through our best website designs list along with Awwwards’ past winners and current nominees for inspiration. Hiring top creative agencies for you is all the more reason why you need to go through each design diligently. Why? Because that’s how you choose the most relevant agency for your niche.

The goal of your website redesign should be to come up with a renewed and refurbished site that speaks to your customers, and your customers only, in a way your best customer service executive would speak to them. Personally. This is where we hope the list above will act as your guiding force. It is our very own customer service executive for you. So you can find the best Branding Agencies available in the market today.

Web design patterns help designers map the website while creating it, resulting in a smoother customer experience by providing the right elements at the correct touchpoints. When looking for a design partner, you must equip yourself with essential knowledge about web design patterns. It helps you know what patterns are available, sparks inputs, and enables you to work collaboratively with the design agency.

Read ahead to learn about website design patterns:

• Wizard- This pattern of website designs helps the user reach their goal on your site faster. It is enabled by simplifying and breaking down the process, wherein the user must complete the previous step before advancing. This is made possible with simple navigation and clear language.
• Infinite Scroll- In this website design, the content on the site keeps loading as the user scrolls to the bottom of the window or the page they are on. This pattern allows the user to explore the page, keeping their interaction with your content high.
• Breadcrumbs- In this navigation form, users can understand their location on the website. A navigation bar with horizontal text links allows users to jump across pages.
• Grid Layout- As one of the most famous website design patterns, the grid divides the page into columns with equal width and space between them. The number of columns can be decided beforehand, with page elements determined based on these boundaries.
• Hamburger Button- This pattern of website designs helps de-clutter the website page by compactly presenting the navigation. The user is led from one page to another through three lines horizontally stacked at the top of the page.
• Pull-to-Refresh- When users want to refresh a page on their mobile, they need to pull the page downwards with their finger and release it. As one of the most convenient elements of website designs, this pattern should indicate when the page must be refreshed through icons or text.
• Shopping Cart- This website design pattern has seen widespread adoption with the rise and advent of eCommerce worldwide. As part of this pattern, your customers can add items to a cart for a final purchase at a later point. Users should be allowed to add and delete items before their last transaction goes through.
• Drag and Drop Uploads- This pattern of website designs increases the user’s convenience by allowing them to upload required files from their devices directly. Essential parts of getting this right are making the process of dropping files easier, letting the user know when the file has been uploaded, and providing a search button.
• Modal Window- Modal windows help attract attention to a single element on the page. The window appears in front of the content, not allowing you to interact with the other content. It generally only disappears on completing the task or dismissing the window.
• One-Finger Navigation- This is a holistic element of website design that considers that users will be holding their devices with one hand. Elements are placed within reach of the user, far away from the top of the page.

In early 2020, the world flipped upside down with the widespread corona pandemic. Businesses, be it in any industry vertical, was forced to pivot and adapt new remote working methodologies. In addition, remote work culture changed the way companies communicated with their customers and acquired new business.

With the world drastically switching to a new mode of business ‘Online Business websites have business crucial for existence and compete in the tight-knit market. To help you crush the competition and accentuate your business, we bring you website design ideas to push your status quo on the web.

Be its usability, content, ideas to increase traffic, interactivity, responsiveness, sound design, or value? Of course, your website has to be a masterpiece in your respective industry to make you stand out. The below pointers, when combined with diligence, time, patience, and a great deal of inspiration, will help you get the website.

Be Interactive

Your website is the face of your organization, do not make it boring make it interactive.

Interactive websites increase user engagement leading to enhanced experience. It helps lead visitors to the information that they are searching for. With numerous ways to interact with users, designers can pick what is best for their design. Design your page to have animations that can tell your story. Incorporate tools like social media buttons, Google Maps, and calculators. These tools help the visitor in performing the desired action. Engage with visitors by conducting polls, and quizzes and asking for feedback or ratings. Last but not least, don’t forget to consider UX tools to bring your ideas into reality and apply design principles to represent the strategies.

Mobile Experience

Consumers have been consistently increasing the use of mobile devices for their daily needs. A great experience on mobile devices is the start of the user experience journey. A user should be able to perform all the actions on the mobile device that a desktop website offers. A few elements like faster loading times, intuitive and easy navigation, search options, and calm colors will help in enhancing the mobile user experience.

Visual Elements

Brands are not created but built on trust, beliefs, and vision. Knowing your story is a part of building your brand awareness. Visitors want to know your journey and the story that separates you above from the crowd. And using visual elements is an excellent way of telling a story. Web designers are using photographs, videos, audio, and text to create an engaging brand. It helps consumers to relate with brands, fostering long-term relationships with your users.

Use Photographs

Interactive websites are great, but they are not built in a day or on a shoestring budget. It’s understood that not every business has an expensive budget or luxurious timelines for creating websites, but that should not stop companies from creating awesome websites. Designers are using stunning photographs to engage users. Make sure to use relevant, high-quality images. Rescale and optimize them for your use. If used the right image, it can be worth a thousand words.

Pay attention to Call-To-Actions

CTA or call-to-action buttons help users perform an intended action. Like subscribing to a newsletter, buying a product, filling out a form, or reading more. CTA is a vital button that encourages the visitor to take action making it imperative to handle CTA with care. Make sure it is visible, correctly placed, and does what it says. It takes effort to design an efficient CTA, and it is worth it.

Easy Navigation

There has been a study that shows 94% of users expect the website to be easily navigated. When building a new website or restoring a current site, designers should keep navigation their top priority. Navigation toolbars and menus should be kept simple, and visible, and have accurate names, to create an intuitive experience. In the end, make sure there are not many navigation links that will confuse the consumer with what to click and where to go.

Social Media

It is inevitable to have a social media plan in your growth strategy. Integrating social media into your website should be treated as a logical step and not an optional activity. Social media helps increase brand influence and awareness. It also improves engagement with your business and helps shape a better presence on social media. Social media also helps gain insights into consumer behavior and their needs, which in turn can help your conversions or sales.

The conversion rate can be calculated by dividing the number of visitors who have performed the desired action by the total number of visitors. Conversion rate optimization impacts the company’s overall revenue as it results in the customer carrying out the desired action on your site.

When working on the website design for your company, you need to keep certain elements that improve the conversion rate in mind. Learning about these elements will help you co-create a site more efficiently with the website design agency of your choice. Read ahead to learn more:

Images: Visuals are an essential part of website design, impacting the quality of the content on your site. High-quality images keep your viewers on the page for longer, making them more likely to engage with your content and product.

Typography: Typography plays a navigational role in website design. If you want the visitor to comment, click or read through more posts, typography plays a significant part by drawing the viewer’s attention to the right places.

Whitespace: When used correctly, whitespace can increase the viewer’s focus on your site. Using this element of website design the right way can bring attention to the text, images, and icons while reducing noise and clutter on the page.

Color: Color plays an essential role in web design as it evokes certain emotions in the viewer. Based on the feeling you want your viewer to experience, the right mix of colors needs to be at the correct places on the site.

Mobile Friendliness: In today’s day and age, it is essential to have a mobile-friendly site, as most customers are browsing sites from their phones. Your site should be mobile-friendly, with seamless navigation, resized content, and a fast load time.

CTAs: CTAs are the element of website design that convert people from visitors to customers. Simple, direct, urgent, well-placed, and user-friendly CTAs help lead the viewer toward the action you want them to take on your site.

Social Proof: Customers look for social proof before they purchase a product on the web. Positive reviews make customers more likely to buy a product as it positively impacts your reputation by adding credibility to your brand.

A/B Testing: If you want your website design to be effective, you must conduct A/B testing to see which headline, CTA, and layout work best for your customers. Heatmaps help visualize the data and analyze what parts of the site are clicked the most and least.

Load Time: With multiple options available today, getting the load time right can help your brand. The site should take approximately 2-3 seconds to load so that customers do not jump to another site out of frustration.

Hyperlink: Hyperlinking is essential to the customer’s experience on your site by improving navigation. It links one part of the site to another and can be used to direct your customer toward the desired landing or purchase pages.

Icons: In a world where people are always on the go, they want to consume scannable content. Icons help achieve precisely this. Icons provide customers with the desired information quickly, resulting in more conversions.

Frequently Ask Question

1] what type of websites would attract the most visitors.

The internet has a wide variety of websites under broad categories trying to accomplish different things. In addition, visitors have over 2 billion websites with other content out there to discover. If you start from square one or try to revamp your website or build your website, it can be intimidating to pick the correct type of website design and category.

Here is the rundown on 8 of the most popular types of websites on the web that will give you inspiration on which website to make:

1) eCommerce Website If you are into a services or products company, an eCommerce website is one of the most popular websites. It allows you to sell items directly to the customers instead of monetizing content or generating business via ads or content. It is a platform to buy and sell goods with payment integration and a shopping cart, precisely like your brick-and-mortar store just over the internet.

2) Personal Blog/Vlog Are you into sharing stories or poetry via content? Or are you an influencer or a celebrity? You would probably need a personal blog website! On-trend, these days, these types of websites are handled by a single person with a focus on a specific niche. You can create a personal blog for anything related to travel, beauty, fashion, food, parenting, self-improvement, health and wellness, and more. You can start a personal blog pretty much on anything and use it as your diary to share your thoughts with the mass.

3) Business Website If you own a business, you probably need a website to promote it. With people moving to the internet for everything, having a business website is very crucial in the digital age. If you are not on the internet today, you could lose critical business to your competitors, as there are high chances they already have one website.

4) Brochure/Catalogue Website A more straightforward business website, brochure/catalog website helps visitors view your products easily but with less information. But if you have the budget, you should always opt for a traditional business website that is more robust and SEO-friendly. But if the online website is not a significant driver for your business and you need an online presence, this website can be beneficial.

5) Portfolio Website Next on the list is the portfolio website used to showcase your creations, products, or services virtually in the same way as a physical portfolio. This can help your customers go through your work, understand your talent or abilities, or can also improve your chances of securing a job if the website is your portfolio. A must-have for freelancers or creative persons looking for work. Do you choreograph dance? Upload your dance reels or video choreography samples.

6) Entertainment/News Website Are you looking for some websites to pass the time during a lockdown? Well, you might undoubtedly have come across several entertainment/news/media websites everywhere across the web. Blurred by minor difference – Media/News websites have detailed stories/news covering current events. In contrast, entertainment websites cover gossip, humor, fun pieces, quizzes , and other content which can spark your interest or giggle.

7) Non-profit NGO Website As the name suggests, these websites are popular for Non-profit/NGO organizations. Websites can help them reach the masses and put their objective in front of them transparently. This is also the best way to find funding, build support, spread awareness, devote to the cause, and carry out the mission successfully. Empower, Educate, and Enrich your audience with a motivational website and its content.

8) Video Streaming/ Photo Sharing Website Last on our list is the widely popular video streaming or photo-sharing websites like Netflix, Prime Video, YouTube, Snapchat, Instagram, Twitter, and more. With a recent surge in these types of websites over the last decade, you can quickly gain so much traffic, bandwidth streaming, and broad reach with each back-end maintenance.

2] What are the current trends in the best website designs?

The only thing that is constant in these unprecedented times is having a business with remote workplace culture. To keep this business running, you need a functional and interactive website that can get you more traffic and good business. And for a good website, you need to follow the upcoming website design trends. Here we have listed the top 6 trends for you to follow for a great website.

1) Voice Search Consumers are consistently using voice search rather than typing in the queries. With the growing popularity of voice search make sure your website has naturally flowing keywords. Voice search fetches featured snippets. To optimize feature snippets make sure to have a summary of the web page in it.

2) Dark Mode Designers have started including dark mode options. Dark Mode has several benefits to its name. It not only saves battery but also causes less strain to the eyes as compared to brighter screens. The dark mode is used in both mobile apps and desktop websites. It also adds a stylish touch to the web design.

3) Use of Bots According to a study over 50% of users have interacted with chatbots. These are becoming an integral part of websites. The use of bots is not new but chatbot technology is growing by leaps and bounds. Their functionality is improving and so is their application. Chatbots have moved on from simple Q&A bots to conversational chatbots.

4) Abstract Shapes Abstract shapes are simple lines, squares, and circles. When used on a vast web canvas it can create stunning web designs. Web designers have started using abstract shapes as an alternative to traditional photography or images. Couple up abstract shapes with vibrant colors and the result can be mesmerizing.

5) Parallax Scrolling Multiple elements on the webpage that move at varying speeds and create an illusion of depth are called Parallax scrolling animation. The difference in background and foreground elements does the trick. These web animations are complex, but they create an immersive and surreal user experience. Designers can use the parallax effect to create focus on vital website elements.

6) Calm Colors Traditional colors and bright screens cause eye strain as consumers use devices for longer times. To move away from the monotonous dark and white modes, designers are using softer color palettes. Soft colors not only create a calm effect but also helps the user focus on the website and enhance their interaction with the website.

Stephen Moyers

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26 Best Architecture Portfolio Websites [For Inspiration]

Are you seeking contemporary architectural design ideas to turn your commercial and residential places into world-class edifices? Do you need design inspiration to create the best architecture portfolio websites?

Every architect and interior designer needs a stunning and professional website that showcases ongoing and completed projects and attracts potential clients.

Designing a professional website can be challenging, especially with no design experience. You can hire the services of web designers, but the option can be expensive and time-consuming.

Wix and Squarespace are the best portfolio website builders , offering features and design templates to match your firm's design style.

This article explores the 26 best architecture portfolio websites you can use for inspiration to build your own site and find design tips and ideas.

Let's get started.

1. Villa Rondinelli

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Villa Rondenelli perfectly combines landscape, architecture, history, and modernity into meaningful, well-crafted spaces. This modern online portfolio website example sticks to a clean layout for its web design. 

Typography is one of the site's top design elements, complementing high-quality photos and engaging screen readers and visitors alike. I love how the site alternates between texts and images for its content, making each scroll engaging. 

2. Sighte Studio

Sighte Studio is an architectural lighting design studio collaborating with leading architects and interior designers to design elegant and compelling environments. 

One of the top architecture portfolio websites, Sighte Studio is visually appealing, displaying eye-catching design elements visible as shapes and colors. 

Images of the design studio's projects are visible on the homepage in a three-column layout, stealing attention in their quality display. The names of each work or project are visible in clear white font when the mouse cursor hovers over them.

3. Aba Studio

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Aba Studio is an award-winning architecture firm creating vital, distinctive spaces and buildings for institutional, commercial, and residential clients. This awe-inspiring architecture portfolio website example sticks to a consistent, centralized layout for its web design.

Images of the studio's works and projects steal the attention on the site's homepage, engaging viewers with their colorful display.

I love the display of header texts linked to other pages over the site's hero image, standing out in their bold-colored font.

4. Golany Architects

Golany Architects is a design-focused practice that handles projects in architecture, landscape, interior design, and urban design. This top architecture portfolio website is unique, sticking to a consistent, centralized layout for its web design. 

I love the display of high-quality images of the firms' projects on the homepage in a ten-column layout arranged into different categories.

The site's sticky header menu displays bold texts, overlapping with the homepage's content as users scroll. 

5. SRA Architects

SRA Architects aspires to create innovative, beautiful, and functional buildings through a creative and open approach. This modern online portfolio website example sticks to a clean layout for its web design.

Welcoming visitors to the site is a slideshow of half-width images of the firm's work, appealing to visitors with their quality display. 

The latest posts from its blog page stand out on the site's homepage in a four-column layout, each linked to the page.

6. O'Neil Langan Architects

O'Neil Langan Architects comprises a team of two architects committed to creative design and professional service. A top architecture portfolio website example, O'Neil Langan Architects, is minimalistic, sticking to a straightforward website design. 

Plenty of white spaces are visible throughout the homepage from the centralized layout, leaving minimal room for scrolling on the homepage. 

Social media icons in black-and-white are visible at the bottom right-hand corner of the homepage, positioned just beneath the alternating slideshow hero images.

7. Donna Riley Architect

Donna Riley Architect is one of the top architecture firms building highly functional spaces that feature character, comfort, and soul in an environmentally conscious way. 

This excellent architecture website example is unique, sticking to a consistent, centralized layout for its web design. 

Images of its recent projects are visible on the homepage in a three-column layout alongside a CTA button prompting visitors to see each project. Reviews from past clients appear in a three-column layout, serving as social proof to potential clients.

8. KOT Architects

KOT Architects is a multidisciplinary creative studio based in Tel Aviv, Israel, integrating architecture, interior environments, and bespoke design. 

A good architecture portfolio website example is the KOT Architects portfolio website, which is modern and sticks to a soft color scheme for its website design. 

The entire site is built on a consistent plain white background, sticking to a centralized layout, displaying large images and a captivating hero video.  

A hamburger menu is visible at the right-hand corner of the site's sticky header menu, revealing hidden texts and serving as a primary navigation feature. 

9. Emmanuelle Moureaux

Emmanuelle Moureaux is a French artist, architect, and interior designer inspired by the layers and colors of Tokyo. 

One of the top professional interior designers, Emmanuelle Moureaux's portfolio website, is visually appealing, displaying colorful and eye-catching images of her work on her homepage.

Images of her work are visible in a consistent three-column layout, revealing the name of each project as the mouse cursor hovers over them. 

Pinned to the bottom of the homepage is a top menu feature, displaying social media icons and a language-switching feature. 

10. JJ Design Studio

JJ Design Studio is committed to using its interior design experience and expertise to create stunning yet functional spaces for everyone. This modern online portfolio website sticks to a clean layout for its web design. 

Welcoming visitors to the site are slideshow images of the studio firm's project, engaging visitors in their high-quality display. 

Client testimonials are visible on the homepage on alternating colored backgrounds, serving as social proof to prospective clients.

11. Outline Architects

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Outline Architects focuses on providing an efficient and complete design service to existing and new clients. One of the outstanding architecture portfolio website examples, Outline Architects is visually appealing, displaying several eye-catching images in its hero section. 

White spaces are visible around the homepage, more prominent beneath the hero section, where you can find the firm's contact info. A hamburger menu stands out alongside a search icon, helping visitors easily navigate the site. 

12. Studio Holmberg

Studio Holmberg is one of the best architecture studios, building exceptional commercial and residential spaces for its clients. 

One of the stand-out architecture portfolio website examples, Studio Holmberg, is unique, sticking to a consistent Fantasy-colored background for its homepage design. 

Images from its past works are visible throughout the homepage in an inconsistent display, adding color to the plain web design. 

Plenty of empty spaces are visible on the site's website, allowing visitors to focus on the centralized display of high-quality photos of its projects. 

13. Elias Vavaroutsos

Elias Vavaroutsos is a design leader who brings high energy, passion, and creativity to every project. One of the best architects, Elias Vavaroutsos's portfolio website, is modern, leaving room for no scrolling on its single-page homepage. 

Welcoming visitors to the site are full-width images of Elias's completed projects, stealing all the attention on the homepage. 

Header texts are visible at the top of the homepage, blending in with the slideshow display in their bold white fonts.

14. Dean Works

Dean Works is an architecture and design studio in Brooklyn specializing in modern homes and businesses in New York City and across the country. 

Among the greatest architecture portfolio websites, the Dean Works portfolio website is distinguished for its distinct aesthetic and welcomes visitors with a large backdrop image.

The design studio's location and contact details are visible in the site's footer area as text in the logo's Rose Madder hue.  

Bold navigation text links to the site's work, studio, and contact pages are visible in the top-right corner of the homepage.

15. Hitha Associates

Hitha Associates is a group of architects, designers, and engineers committed to sustainable, innovative, residential, and commercial architecture. 

One of the top architecture portfolio website examples, the hero image creates the best impressions in its high-quality display. 

I love the images of original sketches and completed works on the site's homepage in an inconsistent three-column display, captivating visitors as they scroll. 

Images of the firm's team are visible on the homepage, each linked to their individual Instagram pages.

16. Catalyst Architects

Catalyst Architects is a hands-on residential practice that collaborates with families to create unique, enduring places. 

One of the exceptional architecture portfolio websites, the Catalyst Architects website is unique, sticking to a simple homepage design with minimal scrolling.

L inks to other pages are pinned to the left-hand side of the homepage on an extensive all-black background, serving as the site's primary navigation feature. 

The site's main content is visible as a slideshow in the center section of the homepage, engaging users with their quality display. 

17. Simon Aldridge Architect

Simon Aldridge Architect is the online portfolio of Simon Aldridge, an architect and artist involved in high-profile projects in New York and London. This top architecture portfolio website example is minimalistic, sticking to a plain web design.

A centralized slideshow takes center stage on the site's homepage, displaying images of some of the firm's best projects. 

Plenty of white spaces are visible from the homepage's plain white background, allowing users to concentrate on the site's main content.

18. Ryan Dussault

Ryan Dussault is an active designer and architect who is taking on new residential buildings and renovation projects. One of the best online portfolios, Ryan's professional portfolio is minimalistic and built on a predominantly black-and-white color scheme.  

The homepage displays black-and-white images of the architect's work , sticking to a uniform three-column layout. I love the display of the names of each project in bold black fonts as the mouse cursor hovers over them, one of the site's user-friendly features. 

19. Made Studio

Made Studio is a top architecture firm building honest, sincere, close architectural masterpieces and furniture design. This top interior architecture website is minimalistic, using a straightforward web design. 

Header texts and a language-switching feature are prominent on the right-hand side of the header menu, aiding in easy navigation. 

I love how the site sticks to displaying minimal content on the homepage with little room for scrolling other than the texts in the header menu.

20. Hamilton Snowber Architects

Hamilton Snowber Architects is a custom residential design and architectural firm specializing in new homes that reflect creativity and expertise. 

An outstanding architecture portfolio website, Hamilton Snowber Architects is minimalistic, sticking to a straightforward website design.

Pinned to the left-hand side of the homepage is the site's header menu, displaying header texts linked to other pages on the site.

Social media and contact icons are visible at the bottom of the header menu, connecting visitors to the firm's contact pages. 

21. Basec Architecture

Basec Architecture is a design-focused practice that addresses the complexities of today's social and environmental change. 

This modern architecture portfolio website uses a gentle color scheme to display its online portfolio. The font type on the site is neat, engaging visitors and screen readers in their clear white fonts.  

Photos of the firm's recent projects are visible on the homepage in a two-column layout, adding color to the website design.

o2 is one of the top architecture firms specializing in high-quality design of institutional, residential, and hospitability edifices worldwide. 

One of the standout architecture portfolio websites, o2 is unique, welcoming visitors to a centralized slideshow display of the firm's projects. 

There is no need to scroll on the site's homepage as the entire content appears as images, engaging users in their quality display.

Links to other pages on the site are embedded in the site's centralized header menu, arranged according to different categories to aid easy access.

23. Paraic McKevitt Architects

Paraic McKevitt Architects is a top architecture firm with over three decades of architectural and conservation experience abroad and in Ireland. 

One of the best architecture portfolio website examples, Paraic McKevitt Architects, is unique and built on a consistent, centralized layout. 

The entire site uses an Iridium-colored background, making the centralized display of images more appealing to visitors.

I love how the site alternates between ongoing and completed projects for its content, taking visitors on a unique design experience.

24. Kim Smith Photo

Kim Smith Photo is an interior and product photographer who displays her love for architecture, which enriches the human experience.

One of the best online portfolios, Kim Smith, displays her photography skills on her portfolio website, treating visitors to a display of quality images. 

A sticky header menu is pinned to the left-hand side of the homepage, displaying header texts linked to other pages. Colorful images are visible on the homepage in alternating one and two-column displays, revealing the names when hovered upon. 

25. Richard Bell Architecture

Richard Bell Architecture strives to create reasoned, uncomplicated, and beautiful spaces with a legitimacy that stands the test of time. One of the best architecture portfolio websites, the Richard Bell Architecture portfolio website is minimalistic, sticking to a plain website design. 

I love how the hero section displays slideshow images of some of the firm's most relevant projects, captivating visitors with their quality display. The header menu, attached to the site's hero section, displays header texts and a list of the firm's awards. 

26. Marino Architetti

Marino Architetti is an architect and builder providing architecture services for private individuals and retail. This beautiful architecture portfolio website welcomes visitors to alternating images in the site's hero section.

Images of the architect's works are visible on the homepage in a three-column layout, engaging visitors in a high-quality display. 

A WhatsApp feature is visible and pinned to the right-hand corner of the homepage, serving as the site's primary communication channel. 

Best Architecture Portfolio Website Examples FAQ

Every architect needs an online portfolio website today, as clients consistently check out online portfolios to arrive at the best choice. Creating an online portfolio website to showcase your work and projects effectively and professionally helps attract new clients to your product design. 

After deciding on a website builder to create your architecture portfolio website, the next step is to focus on your design template and structure. While many top website builders offer ready-to-use templates, you must give your site a narrative by carefully curating your portfolio and investing in images and testimonials. 

The best portfolio builder depends on your needs. Wix and Squarespace are top portfolio website builder options offering an online publishing platform for architects to showcase their best works. These top website builders are easy to use, modern, and offer many creative templates that inspire design. 

ArchDaily, VLK Architects, Designboom, SOM, Olson Kundig, and Kilograph are some of the best architecture websites displaying exceptional web designs.

Black, white, grayscale, and monochrome are standard colors used in creating architecture portfolios, standing out in the layout and best presentation of color schemes. Architecture portfolios use plenty of shapes, lines, and spaces, and a perfect minimalistic color scheme is needed to keep the portfolio professional. 

Explore Further

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• How to Design a Website
• 4,000+ Website Templates

WEBSITE ESSENTIALS

How to design a website (step-by-step guide)

• Jenna Romano
• Nov 9, 2023
• 24 min read

Get started by: Creating a website →  | Getting a domain →

As technology advances, it enables us to achieve more and more tasks without even realizing how complex they are. Website design by yourself is one of these.

Thanks to the evolution of website builders , you can design a website and craft an impressive online presence of your own. Using professional web design features, you can generate revenue, nurture a community of fans, and promote your brand online.

So, what is web design (and what are the web design best practices ) and how do you get started? We’ve got the knowledge you need to put you on the right track. From choosing your website builder and domain name, to understanding how to design each element of your site from your design concept , this complete guide will walk you through designing and how to make a website .

How to design a website

Set your goal

Choose a website builder

Define your layout

Claim your domain name

Gather your content

Add the right pages

Design your website elements

Pick the professional tools you need

Make it accessible to everyone

Optimize for mobile

Strengthen your SEO

Engage with visitors

Ask for feedback

Publish and update

01. Set your goal

Before you design a website, be crystal-clear about what you want to achieve. With so many types of websites out there, you should start by deciding which kind will help you meet your goals and meet your target audience and market where they are:

An online store or eCommerce website to sell your products

An online portfolio to showcase your art

A business website to manage and grow your business

A resume website to grab the attention of potential employers

A blog to share your knowledge with the world

An event website for weddings, parties and company events

A photography website to display and sell prints

A fitness website to book new clients

A restaurant website to help with online orders, delivery and payment

Once you decide which type you need, it’s time to start the exciting part - designing your site. As you set off on this journey, keep your overarching purpose in mind and think about how the design will help achieve your objectives.

As you move forward with designing a website, you’ll find that your choice of elements to include will vary depending on what you want to accomplish. For example, if you want to sell your photos online, try displaying your work in a portfolio format and including an online store where you can sell prints. Or, if you’re creating a website with the goal of landing a job, a simple and professional resume website sans embellishment might suit your needs perfectly.

If you need help envisioning a design that meets your goal, browse through these Wix website examples for inspiration.

Starting a design business? Use this design name generator to name it.

02. Choose your website builder

Now that you’ve identified your goal, your next step is to choose the right website builder to accomplish it. A website builder (also known as a CMS) is a platform on which you can design, personalize and publish a website without any knowledge of coding.

There are dozens of platforms available on the market. Not sure which one to use? Wix.com is an HTML website builder that was ranked # 1 out of the best website builders in the world, and for good reason. Here are a few Wix advantages:

Diverse pricing models : Creating, publishing and hosting your website is totally free , for as long as you wish. If you want to upgrade your online presence with some tailored features, Premium packages are also available. They include everything you need to succeed online, from professional templates and web design features, to a custom domain name .

Design customization: Whether you’re a seasoned web designer or are still learning how to design a website, you’ll find that Wix offers different creative routes for everyone. One option is the Wix Editor, whose drag-and-drop technology and WYSIWYG software gives you complete design freedom. Each element of your website’s design can be customized for the look you want, while plenty of tools and built-in features will heighten its professional presence. You don't need to know or understand markup languages ( HTML , CSS , Javascript ) to build a Wix website. Beginners might also enjoy using Wix’s AI website builder , a first-of-its-kind chat-based experience that taps into Wix's ADI (Artificial Design Intelligence) to help you design a website in record time. Simply chat with AI about the vision for your site, and you’ll get a complete website that you can customize as you wish. At the same time, experienced creators can look into Velo by Wix , which lets you dive into your site’s engine and interface to build sophisticated apps, APIs and databases . You get to own your website development. This way, you’re sure to have a one-of-kind result that suits your brand perfectly, and looks like no other website in the world. Also look at Wix Studio , an advanced web creation platform build for agencies, who need more from their web creation platform.

Professional solutions: Because your website is the hub of your online life, Wix puts all of the professional solutions you need in one place. Tools like email marketing, invoices, bookings, social media accounts and more can be integrated into your website’s design for the best experience of managing your site and business. On top of this, you’ll also be able to optimize your site with Wix SEO to increase your chances of getting found on Google.

Unique design features: Wix’s design features are completely customizable, which means you can design your website exactly the way you want. From a suite of imagery and backgrounds to innovative features like transparent videos and scrolling effects, you’ll have plenty of options to start with, and you can always upload files of your own.

Customer service: You’re not alone in your journey of learning how to design a website. If you need assistance, you’ll always have someone to talk to thanks to Wix’s 24/7 support team and social media pages. If you want to read up on web design tips , find web design tutorials , and get inspiration, you’ll find plenty of helpful material available online, too. To grow your knowledge in web design, online marketing, SEO and more— take a look at the Wix Blog (sincerely yours) and Help Center .

Ready to design a website with the Wix Editor? Here’s how to get started:

Go to Wix.com from your desktop or mobile.

Enter your email address, pick a password—and voilà. You now have your account, from which you can create as many websites as you wish.

Explore the vast collection of website templates, pick the one that’s most relevant for your needs, and start customizing it with the tools and features of your choice. If you’d rather build your website from scratch, you can start with a blank canvas and take it from there.

Learn the ins and outs of building a website with the Wix Editor with this online course.

03. Define your layout

Once you’re logged into your platform of choice, it’s time to conceptualize your website layout. If you want to start from scratch, you may want to map out your website’s design on paper before you start to use the drag and drop website builder . However, another option is to use a template, which is a pre-designed layout created by a professional designer.

Wix offers an extensive library of free website templates . You’ll find designs for every kind of website, whether you’re looking to create a business website, a blog or a personal website.Start by browsing through the hundreds of options until you find a layout that you love. Then, you can make it your own by fully customizing all its elements and removing, adding or changing details like text, images and color.

Of these designs, you can pick between a multi-page template and a single-page one. If your website includes a hefty amount of content, you’ll probably opt for a multi-page site. However, with less content to display, you may want to look into one page website templates . This trendy option is a popular choice for landing pages, event websites and other short-form content sites.

Pro tip: There’s no better way to get your web design juices flowing than by seeking creative inspiration. A good way to start is to look at website examples that got it right. Grab a pen and paper, and jot down ideas you like as you browse through some of the best website designs. There are plenty of social media platforms dedicated to design inspiration, such as Pinterest and Dribbble , so make sure to check those out too. You can also expand your design knowledge by exploring concepts such as the golden ratio and how it applies to effective website design, specifically the layout.

04. Claim your domain name

To put it in simple terms, your domain name is your address on the internet. It’s what your visitors will see in the bar of their browser, right after the “www.”

Registering your domain name is critical for online success. Websites with a customized domain are automatically perceived by internet users as more professional and trustworthy.

When chosen wisely, a domain name also helps search engines (like Google and Bing) understand what your website is about. This is important because it helps bring in more traffic to your website.

Now, how do you choose a domain name for your brand? To make it memorable, keep it:

Short: The longer it is, the higher the chances of visitors misspelling it.

Simple: Avoid symbols, special characters and numbers.

Professional: Your domain name should incorporate your own name or your business name, to avoid confusion.

Evocative: Hint about what you do into your domain name by incorporating words that are related to your business.

You can find out if your dream domain name is available by using this domain registration tool . If your top choice is still up for grabs, don’t hesitate to acquire your piece of virtual property. If it’s not, don’t panic. Try out different variations of your original choice by playing around with the word order, or adding “the” at the start.

Pro tip : Picking a domain name also means using the right domain extension. From .org to .com and .net, you can choose from 45 top-level domain extensions. It’s best practice to use one that suits your business type and geographic location.

Choosing a domain also means selecting the right web hosting provider . With Wix, reliable and secure web hosting is standard with every site designed.

05. Gather your content

Now that you’ve set the foundations for your digital design , it’s time to get practical and prepare the content that will be featured on your website. This includes all of your web content - images, text, logo, videos, and more.

Use your own material as much as possible to ensure you’re offering unique and branded content. If you’re not using original content, just make sure to acquire your resources legally. Wix comes with a wide selection of media features, including a library of over one million free photos from our partners at Unsplash, Vector illustrations , and interactive videos that are exclusive to Wix. There’s also endless stock photo and image reservoirs you can check out.

While having plenty of material on your website is great, remember to always put quality over quantity. In an era of decreasing attention spans, the best way to catch your visitors’ attention is to showcase only your best content.

Finally, make sure your content is fully branded. Think of your website as an online persona - everything from the written content to the colors and fonts you use should reflect who you are or what your brand identity is.

Pro tip: New to the marketing game, or feel like you could sharpen up your brand language? From creating a logo to defining your tone of voice, this guide explains everything you need to know about building a solid brand identity.

06. Add the right pages

Every business is unique, and so is every website. Nevertheless, there are some traditional sections that your site visitors will expect to see. If you’re going for a multi-page website design, here are some must-have web pages:

Homepage : You have one chance to make a good first impression, and your homepage is it. Since it’s likely to be the first thing visitors will see, aim for a homepage that’s clean, organized and eye-catching. It should clarify who you are and what you do, and serve as a starting point for visitors to navigate through your site.

Make sure it contains the most crucial information: your logo, the name of your business, and a navigation menu inviting visitors to browse further. Once you’ve got these basics down, consider what sort of website background, imagery, written content, and calls-to-action you can add here to engage with visitors.

About Us page: Tell your story, and share your values, methods and any other information that defines your brand with an About Us page. Welcome new visitors by using the first person (“I” or “We”), since it adds a friendly touch of friendliness and warmth. Also, don’t forget to include a picture of yourself or your team members, since clients always like to see the face behind a business.

Contact page: When visitors want to reach out, they should be able to get hold of you easily. That’s where a contact page comes in. Make sure to include your phone number, postal address, business email address and social media accounts. You can also consider adding a live chat widget that gives visitors the chance to reach out and get an immediate response, or a contact form where they can write their message directly through your site.

Extras (but highly recommended):

Your product or service page : The product page (or service page, depending on your industry) is where your visitors discover what you have to offer, and if they’re convinced, take out their credit card and make a purchase.

When you design a website with a product or service page in mind, here are some key recommendations: Add high quality product photography, write precise and engaging product or service descriptions, and be transparent about your conditions (such as shipping, return, or cancelation policies).

A blog: Starting a blog with a blog creator boosts your reputation as an expert, helps you foster a loyal community, and is an effective way to drive traffic to your website.

If you’re not a natural-born writer, don’t fret - you have much more to say than you think. You can write about your clients (success stories, case studies, interviews) or yourself (events you attend, new employees, and more). But the most valuable blog ideas will come from your own expertise. Your readers will love to discover the tips, methods and hacks you use to solve the problems you meet, and will definitely appreciate the added value.

Testimonials: An honest testimonials page is a wonderfully effective addition to your website design. Studies show that 77% of satisfied customers will recommend your business or service to a friend after having a positive experience. If the purpose of your website is to bring in new customers, leverage the power of word-of-mouth and let your satisfied clients do the selling for you. You can also consider using social proof examples as part of this page as well. This can help lend credibility to both your site and business.

Splash page: A splash page acts as a preview to your site, greeting visitors before they reach your homepage. This is a great way to engage with visitors using high quality visuals or interesting text, or to promote a special offer or event.

FAQ page: An FAQ page is a dedicated page on your website that provides visitors with quick and simple answers to common questions in an organized and structured manner. It can save time by providing automated answers and provide a great experience for users.

Privacy page: This may be necessary for legal compliance, so be sure to check in your own country. A privacy policy helps you establish yourself as a transparent brand, whom customers can trust. Also often using third-party services, such as web analytics platforms, or monetizing your website through ads, can mean you need a privacy policy page to work with these partners.

07. Design your website elements

You’ve got your content ready, claimed your domain name and set up your website’s pages. It’s officially time to design the elements of your website.

In this section, we’ll talk about all the details that will bring your website together and how to arrange them to form one cohesive design - whether that's inspired by minimalist, modernism, brutalism or something else completely. Ultimately, these decisions should be guided by your brand identity - the distinct appearance and voice you use to communicate your message to audiences. On top of this, keep usability in mind: your website should always facilitate easy navigation and strive to give visitors an engaging user experience.

Here are some elements to work on when learning how to design a website:

Website architecture : In order to provide the best website navigation experience for visitors, your pages need to be properly connected to one another. Make sure visitors can easily find the pages they need by adding a navigation menu and implementing internal links. Ultimately, follow the “two-click rule.” Your visitors shouldn’t have to click more than once to access any page of your site, wherever they are.

Menu: This central element of your design will display the different items featured on your website, ensuring that visitors can easily find and navigate from one page to another. Website menus range from the standard horizontal header menu, to the condensed hamburger menu. Whichever style you choose, it’s recommended to make it accessible on every page of your site, and to keep the number of items to a minimum to avoid clustering the screen.

Colors: Color psychology proves that different hues have different impacts on human behavior, which is what makes it such an important aspect of website design. The colors you choose may involve different emotions in your users and can impact your site's bounce rate . When choosing your website color scheme, a general rule is to limit yourself to three shades: one primary color (60% of the mix), one secondary color (30%), and one accent color (10%). Of course, if you’ve already solidified brand colors for yourself or your business, these should be included. Don't forget to think about your color palette and your use of the concepts of web colors and color space .

Fonts: When you choose fonts for your website, pick typefaces that are legible (both on desktop and mobile) and consistent with your brand identity. While the world of web typography is vast, opt for a maximum of three fonts in order to avoid visual chaos and to ensure readability.

Header and footer: Your website’s header and footer are found at the very top and bottom of your website, respectively. Both of these elements can be used in your website’s design to enhance usability and engagement. Both your header and footer contribute to the visual hierarchy of your site, which is important for users and search engines to understand what your site is about and who it's for. A website header is a great place to include features that you want visitors to discover immediately, such as your own logo or navigation menu. While a website footer won’t be seen right away, it can still be used to help your visitors in a number of ways. For example, it’s a great place for you to add your contact information, social media buttons, or an email sign up form.

Motion: This refers to all of the non-static, multimedia elements of your website, which can be very handy when you’re trying to catch the eye of visitors. Motion can come in many shapes, sizes and locations across your website design: implementing hover effects to encourage interaction, using VideoBox to add stunning effects or even uploading a full video background. While animations will definitely spruce up your site, use them in moderation. This guide explains all the dos and don’ts of adding animation to your website design.

Scroll effects: As the name suggests, scroll effects appear when the visitors scroll up or down your site. Their sophistication has the potential to draw attention, but most importantly, they help create a smooth transition between the different layers of a website page. One such effect is parallax scrolling. This professional 3D effect can add a sense of depth to your page, resulting in a lively browsing experience. This, along with other scroll effects (such as reveal or zoom-in), can be achieved using the Wix Editor.

Favicon: A favicon is a small icon that will be used in a website browser to “represent” your website. Take a second to look up at this tab in your browser, and you’ll see a tiny Wix logo in the left-hand corner—that’s a favicon. Despite its small size, a favicon is a great tool for helping users locate your website in those moments when one too many tabs are open. It will also contribute to your website’s branding by presenting your logo in an extra location, and its sharp appearance adds a measure of professionalism to your website design.

Responsive design: Responsive design enables your visitors to have a seamless browsing experience, regardless of whether they are using a desktop computer, tablet or mobile device. With Wix Columns , your website automatically adjusts and stacks content vertically based on the screen size or device being used to view it. This ensures that your website maintains its functionality and visual appeal across various platforms.

Whitespace: This is the area of your website that doesn’t include anything. Frightened by all this empty space? Don’t be. First of all, despite the name white space doesn't mean the absence of color, but rather negative space. Also, white space gives your visitors room to “breathe” between images or pieces of content, contributing to a much better user experience. It also supports Hick's law , that the more choices people are given, the harder it can be for them to make a decision. You want to avoid this on your site where the goal is to get users to interact and move around it.

Pro tip: What would artists like Leonardo da Vinci have to say about how to design a website? A lot, we imagine. Some of the same rules that governed art and design for centuries are also applicable to the internet. From balance to symmetry, discover how the principles of design can be applied to websites. Don't forget you can also test how your website looks with a mockup or website wireframe , that will help show you your design and structure before you press publish.

Ready to put your website design skills to action? Start designing your site now.

08. Pick the professional tools you need

The internet is becoming one of the most important marketplaces in the world. It’s estimated that in 2022, over 2.14 billion people worldwide will purchase goods and services online. For the creative and professionally minded alike, adding some of the following tools to your website can help facilitate efficient and secure transactions. It can also help ensure the scalability of your business through your website.

To further help you design your site, Wix encompasses several bespoke solutions to help businesses across all sizes and industries interact with clients. Incorporating these features will elevate your website so that it not only looks good, but operates seamlessly and functions how you need it to:

Scheduling software: If you run a service business, your website needs to be able to receive online reservations and payments, 24/7. Wix’s scheduling software does just that. It includes the most sophisticated options on the market, from letting clients book appointments online to the ability to manage your staff’s calendars.

Online store: Want to sell your goods online and generate a continuous stream of revenue? An online store is the way to go. From tracking your orders to using Wix Payments to get paid easily, you’ll be able to manage everything from one dedicated place.

Social posts: Raise brand awareness and drive traffic to your site by creating eye-catching social media graphics and sharing your posts directly to Facebook and Instagram.

Music: Wix Music is a cutting-edge platform for musicians who want to expand their audience while maintaining total creative freedom. It enables you to sell your music directly on your website and keep 100% of the profits. Simultaneously, it distributes your tunes to over 120 digital stores.

Video Maker: Did you know videos can boost organic search traffic to your website by 157% ? With the Wix Video Maker , you can enhance your website design with customized videos in order to engage with your audience and improve traffic. These can be used to promote your products or services, share exciting updates and more.

Owner app: The Wix Owner app conveniently allows you to run your site from anywhere, whether this means live chatting with visitors, or designing your website on-the-go. You’ll even have a mobile space where your regular followers and clients can join.

Expert tip: The Wix App Market includes a large selection of apps to boost your website’s business potential. From chat to payment, pop-ups and advertising on Google, there’s a tool for every aspect of your business.

09. Make it accessible to everyone

These days, a truly great website design should be accessible to everyone. Web accessibility ensures that all people, regardless of their abilities, can comfortably experience and interact with your website. This includes people with vision impairment, temporary injuries, hearing loss and more. With over one billion people living with some form of disability, catering to everyone’s needs is crucial. It also shows that you and your business value inclusivity and diversity.

There are a number of ways to improve user experience on your website for everyone. Make sure to build your website layout hierarchically, using clear headers to define the different levels of information. In addition, ensure that your site is fully operable with a keypad, write alt text for your images, use heading tags and more.

"An accessible website benefits not only people with disabilities, but all people. Websites with good contrast for example are not only more welcoming and usable for people with low vision ,but also Improves the experience of a user using the smartphone while walking outside on a sunny day."

Nir Horesh, Head of at SEO & Accessibility

10. Optimize for mobile

Smaller screens do not equal smaller impact. With an increase in smartphone and tablet usage, it’s crucial that you ensure a seamless browsing experience across all devices by optimizing your mobile website design.

When creating a site with Wix, a mobile version of your site is automatically generated with the Mobile Editor. This means that you won’t have to worry about building a new structure from scratch. However, it’s still up to you to make sure you’re optimizing your content to fit this smaller piece of real estate.

Firstly, on your mobile website design, try to keep only the most important elements on the page, removing whatever isn’t absolutely necessary. Secondly, optimize the space above the fold by placing the most vital bits of information there, such as your menu or name. This is what your visitors will see first on a mobile browser, so keep it engaging and informative.

11. Strengthen your SEO

After you design a website, nothing is more satisfying than watching the number of visitors grow. One way to increase traffic to your website is to build a website design with SEO best practices. SEO (search engine optimization) is the practice of optimizing your website’s content so that it ranks well in search results.

SEO requires time, patience and persistence in order to get results, but you can start setting up your SEO as you design your website. Here are some SEO tips that you can apply to your content to improve your chances of ranking in the top results:

Conduct keyword research : Keyword research will help you find the keywords that are most relevant for your site. Once you have them, pick one main keyword, and a couple of secondary ones - but no more than that. Place your keywords in strategic locations across your site (SEO title and description, homepage, etc.), but don’t overdo it. Search engines penalize websites that “stuff” keywords unnaturally into their content.

Include on-page SEO: This is about telling search engines what your pages include. On each page, your website builder will ask you to fill in the meta-data. This includes the URL, the SEO title (the blue link you see on Google’s results page) and the description. Although visitors may not notice these elements, they’re important when it comes to ranking.

Add alt text: Alt text refers to the descriptions that you give to your pictures. These won’t be visible to your visitors, but they give a strong indication to Google as to what the media is about. Google may have a lot of knowledge, but it can’t “see” photos or GIFs (yet!). Alt text will help your visual content appear in Google results pages. Plus, writing SEO friendly alt text for your images is also an important practice in improving your website’s accessibility.

Boost internal linking: This will ultimately make it easier for Google’s bots to navigate through and recognize your website. Adding links throughout your website design will also encourage visitors to discover more pages.

Create a sitemap: This will make it easier for Google and other search engines to crawl your site and understand what it's about. This can be done automatically with a Wix premium plan.

Pro tip: You can regularly track the growth of your web traffic and performance of your site by utilizing Wix’s marketing integrations and connecting your website to tracking tools, like Google Analytics or Google Search Console .

12. Engage with visitors

These days, visitors expect to engage with you on your site and beyond. Including some of the following features when you design a website will keep your audience connected and informed. Connecting with your followers across multiple channels is a powerful way to build relationships with them - and will ultimately bring more eyes to your site.

Live chat: Adding a live chat widget to your site makes a big difference in your visitors’ ability to interact with you. Whether it’s to provide fast customer support or to help undecided visitors make their way to the cart, this small window at the bottom of your users’ screen is a friendly addition.

Social media: Similar to your website, your social media channels are an important aspect of your online presence. As you design your website, add links to your social accounts to build your social following and provide another outlet for visitors to connect with you. These should be located somewhere visible, such as under the menu, on the right or left side of your page, or in the footer.

Newsletter: Email marketing is a great way to maintain a connection with your audience. You can use email newsletters to update visitors about the latest sales on your online store, promote new blog articles, or celebrate your achievements with subscribers. Invite visitors to subscribe to your newsletter by placing a lightbox on your website.

Forms: One powerful way to build long-lasting relationships with your customers is to ask for their feedback. Creating an online form for your website makes sure that visitors have a safe place to share their thoughts about your products, services, website or customer support.

13. Ask for feedback

At this point, you may know how to design a website successfully, but there’s still room for growth. Being impartial is especially difficult when it comes to your own creation, which is why designing a website involves asking for honest feedback from individuals you trust.

Be receptive to their critique, and remember that you may not always like what you hear. To ensure a flawless final result, ask a friend or colleague to double check the following elements:

Is the text correct? Spelling mistakes can ruin the professional reputation that you’ve worked so hard to build.

Are the pages easy to navigate? If it takes too long to find a strategic page of your site, it means that you may need to rethink your site architecture or improve the visibility of your menu.

Is your web design optimized for mobile? Over 50% of internet users browse websites using a mobile device. You certainly don’t want to leave half of the world’s population frustrated.

Are all the links working? Click on every link to make sure none of them return a 404 page (this indicates that the page doesn’t exist anymore). Check to make sure your call-to-actions (CTA's) are working with the correct links too.

Are the SEO elements filled out correctly? From alt text to title tags, there are some items to verify so you can rank higher and grow your search engine visibility.

14. Publish and update

Having a website is a necessity. But having a website that is up-to-date is what really makes the difference. A site that looks like it’s been lying dormant for too long is uninviting and unreliable. Make sure to be alert, stay in-the-know, and update or redesign your website's content as often as you can.

As you learn how to design a website that constantly grows and evolves, you’ll need to know how to update your site. There’s always room for improvement, and you want to make sure that you keep your website design fresh.

Stay savvy by keeping up with web design trends and UX design trends —use that knowledge to update your site’s design overtime. Don’t forget to keep your content up-to-date, too. Make sure it’s always relevant and proves to visitors that you’re on top of the latest developments in your industry.

What you need to design a website

To design a website, you will need the following:

A domain name: This is the address of your website on the internet, such as example.com. You can register a domain name through a domain registrar.

Web hosting: This is the service that stores your website's files and makes them accessible to visitors. You can purchase web hosting from a web hosting provider.

A website builder or content management system (CMS): This is a software tool that helps you to create and manage your website's content. Using Wix as a CMS for web design offers you a wide range of templates, ease of use and affordability.

Design assets: This includes images, videos and fonts that you will use to design your website. You can find design assets for free or purchase them from stock photo websites and other online resources.

What to keep in mind when you design a website

While you are designing your website, there are essential factors to keep in mind:

A clear understanding of your website's purpose and target audience. Who are you designing the website for? What are their needs and interests? What kind of information are they looking for? This is all part of setting your goals for your website. What do you want visitors to do on your website? Do you want them to learn about your company, buy your products or contact you?

A strong understanding of your brand. Decide what your brand values are and what kind of image you want to project when you are designing your website. What colors, fonts, and images will represent your brand? This is what your audience will come to associate with you, so choose carefully.

A well-defined website structure. Deciding how your website will be structured involves answering important questions, from figuring out how many pages it will have to how visitors will navigate from one page to another.

Responsive design and accessibility. Your website should be responsive, meaning that it looks good and functions properly on all devices, including desktops, laptops, tablets and smartphones. Make sure your website is accessible to people with disabilities, too. This means using high-contrast colors, large fonts and clear navigation.

User experience (UX) and visually appealing design. UX is the overall experience of using a website. A good UX makes it easy for visitors to find what they're looking for and complete their desired tasks. On top of that, it's important that the design of your website be eye-catching and easy to use. Use colors, fonts, and images that complement your brand and make the website easy to navigate.

Website security. Make sure that your website is secure from hackers and malware. This means using secure passwords, encrypting sensitive data, and keeping your software up to date.

Designing a website can be a complex process, but it's important to remember that the goal is to create a website that meets the needs of your target audience and achieves your business goals. By following the tips above, you can create a website that is both visually appealing and functional.

When to design a website or hire a web designer

Whether you should design a website yourself or hire a web designer depends on a number of factors, including:

Your budget: Hiring a web designer can be expensive, so it's important to consider your budget before making a decision. If you're on a tight budget, you may want to consider designing your own website using a website builder or CMS platform.

Your time commitment: Designing a website can be a time-consuming process, especially if you're not familiar with web design. If you don't have the time to commit to designing your own website, then hiring a web designer may be the best option.

Your skills and experience: If you have no experience with web design, then it may be difficult to create a website that is both visually appealing and functional. If you're not confident in your ability to design a website, hiring a web designer could be the best option. However, Wix offers easy-to-use templates for beginners, so it's not a necessity.

How to design a website with AI

When it comes to designing a website, AI can enhance various aspects of the design process, from user experience (UX) to visual design and even content creation.

The simplest way to get started is by firing up a platform like Wix's AI maker. A solution like this can connect you with advanced AI tools that take care of the back-end and front-end development of your site, so you can focus on the vision for your brand and business. Meanwhile, AI will suggest the best layout and design for your site based on business goals.

Platforms like Wix will go a step further and set you up with the right pages and business applications. For example, if you run a gym that hosts events and also sells its own apparel, Wix will automatically connect your site with its Bookings and Stores apps. This ensures that you not only have a professional-looking website, but also a fully functional workspace for managing all aspects of your business online.

Sign up for Wix and test drive its AI website maker for free today.

How to design a website FAQ

How much does it cost to design a website.

The cost of designing a website varies. You can start designing a website for free, with a website builder like Wix or choose from a premium plan. Using a designer or expert to design your website could cost from several hundred to thousands of dollars.

Can I design a website by myself?

Do businesses really need a website, how do you design a website from scratch, related posts.

15 outstanding Wix website examples that will inspire you

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21 Best AI Landing Page Generation Tools To Create Pages Fast

Cody Slingerland

AI Landing Page Generation Tools offer a plethora of innovative features aimed at enhancing user experience and maximizing conversion rates, as showcased in our comprehensive ranking article

Landing pages are excellent for attracting leads or generating conversions. And it seems the more landing pages you have, the higher your chances are for generating additional leads.

In fact, according to HubSpot , companies can experience a 55% boost in leads when increasing the number of landing pages they have from 10 to 15.

Designing that many landing pages (or more) can take a lot of time. Luckily, there’s a solution: Artificial Intelligence. This guide will cover some of the best AI-powered tools that will help you build landing pages in no time.

Let’s get to it!

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1. landingi.

Best AI Landing Page generation tool is Landingi , a user-friendly platform that streamlines the process of creating and optimizing landing pages through AI and intuitive design features.

Landingi is an easy-to-use landing page builder that helps you quickly set up high-converting landing pages. It includes various time-saving functionalities like Smart Sections , dynamic text replacement, and much more.

The platform has a few AI-driven solutions. First and foremost, it has a built-in text generator and regenerator based on ChatGPT ( try it live with an interactive demo ). No more switching between browser tabs to get your copy. All the text you need for your landing pages may be provided inside the builder! Secondly, there is an AI-powered SEO generator that creates a meta title, description, and keywords for you. You can also easily remove backgrounds from any image in the Landingi editor using AI-assisted image editing.

With these capabilities, a user-friendly drag-and-drop interface requiring no coding skills, and over 400+ templates for landing pages, sections, and pop-ups, Landingi appears to be one of the most serious competitors in the race.

2. Writesonic

Writesonic is an AI-powered writer that helps you generate content for landing pages, blogs, emails, and more. The platform’s landing page copy generator will write copy in 25+ languages, create catchy headlines, and craft high-converting CTA copy.

The platform can also generate content based on your audience’s pain points. Moreover, Writesonic helps you create product descriptions, ideal for eCommerce sites.

3. Chat GPT

Although Chat GPT isn’t a dedicated page builder, it can help you set up your page’s foundation. The platform is useful for ideating your page’s structure, generating web copy, and HTML coding.

The platform works based on prompts. Simply explain what you want to achieve and what your landing page should include, and Chat GPT will provide suggestions.

4. Copysmith

Copysmith leverages AI to create content around your eCommerce products. The platform is capable of writing in-depth product descriptions based on your criteria — state your desired keywords, tone of voice, use case, and Copysmith will take it from there.

Additionally, Copysmith integrates with popular eCommerce platforms (e.g., Amazon, BigCommerce, and Shopify), allowing you to easily import and manage your product catalog.

5. Landingfolio

Landingfolio includes a gallery of the best landing page design on the web — helpful for drawing inspiration. The platform also offers various components and templates which you can further customize through Figma, Tailwind, Webflow, Vue, and React.

Additionally, Landingfolio can automatically generate mockups for your apps/landing pages across various devices.

Kajabi provides the tools necessary to build courses, podcasts, coaching programs, and more. The platform includes a built-in CRM, a landing page and funnel builder, and email marketing tools.

Kajabi’s AI functionalities allow you to quickly generate landing page copy, outlines for your lessons, emails, sales video scripts, and social media copy.

7. Headlime

Headlime is a Chat GPT-3-powered platform that can generate blogs, marketing copy, documents, and more.

Meanwhile, its landing page builder automatically generates designs based on the selected template, page description, and target audience. You can then easily customize the page via the platform’s drag-and-drop interface.

8. ContentBot.ai

ContentBot.ai is an AI-powered tool that helps you create content — be it blogs, landing page copy, product descriptions, etc.

Its content automation functionality also automatically schedules and creates copy within specified intervals. You can either select one of the platform’s pre-built automation workflows or build your own via a visual interface.

9. Simplified.com

Simplified.com is an all-in-one tool that includes video editing, graphic design, content writing, and social media management tools. Its AI functionalities can help you generate images, presentations, and remove backgrounds.

The platform’s AI writer allows you to generate 50+ types of written content (e.g., social media quotes, landing page copy, product descriptions, and more). You can also use it to refresh and enhance existing content, as well as generate review responders.

10. SiteKick

SiteKick automatically generates landing pages — simply enter your company name, describe your business/product, and the AI will write copy and add images.

You can then customize the generated page by changing its layout, colors, fonts, and more. SiteKick also integrates with PayPal, Mailchimp, Google Analytics, and Zapier.

Rytr handles any type of written content. You can use it to generate landing page content, product descriptions, SEO meta titles/descriptions, ad copy, and much more.

The platform also offers a keyword extractor and generator, which automatically identifies relevant keywords within a specific text and suggest related search terms.

12. Taskade

Taskade is a landing page layout generator with team collaboration capabilities. Aside from creating landing page layouts, the platform can also generate workflows, tasks, and more.

Taskade allows you to set up separate workspaces to easily manage multiple teams, assign user permissions, and communicate with your team via its built-in messaging, video chat, and screen-sharing functionalities.

13. Instapage

Instapage automatically generates landing page content. Most notably, the platform allows you to create content variations dedicated to specific audience segments through AI prompts — ideal for setting up personalized experiences.

Furthermore, Instapage handles AI content A/B testing for multiple ad groups and audiences. You can then customize your landing pages through Instapage’s pixel-perfect drag-and-drop builder.

14. Copymatic

Copymatic handles AI-powered copy and image generation. You can use the platform to create long-form blog posts, website copy, visuals, product descriptions, and more. Copymatic also generates copy for Google/Facebook ads, as well as YouTube titles and descriptions.

Copymatic is available in 20+ languages, including German, Italian, Polish, Hindi, Japanese, Chinese, Spanish, and more.

15. Leadpages

Leadpages’ AI tool allows you to quickly generate copy for your landing pages and websites. The platform can also create dozens of headline variations to help your landing pages get visitors engaged and aid in the content ideation process.

You can also A/B test your headlines to see which variants resonate the most with visitors.

16. Elementor AI

Elementor AI brings AI-powered capabilities to WordPress. You can use this tool to generate page copy and refine existing content. The platform can also automatically translate texts into 29 languages, including French, German, Greek, Japanese, Korean, and more.

Elementor AI can also automatically generate CSS and HTML code, giving you more control over your pages’ customization.

Jasper is an AI-powered copywriter that delivers content for emails, blogs, landing pages, and more. The platform helps you remain on-brand by allowing you to specify the copy’s tone of voice — your content can be bold, playful, or formal, for instance.

Jasper also offers built-in collaboration tools. You can easily invite team members, manage user permissions, and track project status in real-time.

18. Plai.io

Plai.io can generate complete landing pages based on your business name, company description, and a few details about your product/service. You can also quickly embed forms for lead capturing.

Besides landing pages, Plai.io can also help you create/manage ad campaigns for Facebook, TikTok, Google, Instagram, and more. Furthermore, the platform performs automatic A/B tests to identify the most effective ad combinations.

10Web can create fully-fledged customized websites within minutes. The platform will automatically generate your website’s layout, copy, images, and other design elements.

You can also add new pages to your website by selecting one of the platform’s ready-made templates, starting from scratch, or copying/pasting the URL of an existing page you wish to recreate.

Additionally, 10Web can easily convert websites from Wix, Squarespace, or other CMSs to WordPress.

20. Wix ADI

Wix ADI leverages AI to deliver website/landing page design and content suggestions based on your company information.

You can then customize the layout, copy, and images to set up a website that’s tailored to your needs. You also have the option to easily add new pages to your website via Wix’s library of ready-made templates and a straightforward drag-and-drop interface.

21. TeleportHQ

TeleportHQ allows you to quickly generate websites, landing pages, and UI elements. The platform stands out due to its ability to create website wireframes from hand-drawn sketches.

Additionally, TeleportHQ allows you to easily import ChatGPT-generated code to accelerate the web development process.

What is The Best AI Landing Page Generator?

The best AI landing page generator is Landingi due to its user-friendly interface and powerful design tools. It allows users to create visually appealing and highly effective landing pages without requiring in-depth technical skills. Landingi uses advanced AI technologies to provide real-time suggestions for SEO, content, and conversion elements , ensuring that each page created is optimized for the highest possible conversion rates. Whether you need to create complex campaign funnels or simple lead capture pages, Landingi offers a flexible and robust solution to meet diverse marketing needs.

What is The Best Free AI Landing Page Generator?

The best free AI landing page generator is Landingi. Even with its free tier, users can access robust AI-driven capabilities that make it simple to create effective landing pages. The platform offers an intuitive design interface and AI-enhanced SEO and copy generation, along with AI-powered image background removal, to optimize layout, images, and content placement and boost user engagement and conversions.

What is The Best AI Landing Page Builder?

The best AI landing page builder is Landingi, which stands out for its comprehensive suite of tools that streamline the creation and optimization of landing pages. With Landingi’s AI capabilities, users can design compelling pages that focus on conversions. The platform provides automated suggestions for content structure, copy and SEO generation, as well as graphical elements adjustment.

Additionally, Landingi offers A/B testing and in-app analytics to refine and enhance the effectiveness of your marketing campaigns. For marketers looking for a solution that integrates easily with CRM systems and email marketing platforms, Landingi offers a seamless experience that ensures every page aligns perfectly with your marketing strategies and goals.

How to Choose Best AI Landing Page Generator?

Choosing the best AI landing page generator involves evaluating several key factors:

• AI Features: Includes AI tools for content generation.
• Ease of Use: The platform should be intuitive, even for beginners.
• Customization Capabilities: Offers a wide range of design templates and customization options.
• Integration: Seamlessly integrates with other marketing tools and analytics.
• Optimization Features: Includes A/B testing and gathers user activity data.
• Cost: Fits within your budget while meeting your marketing needs.

Considering these factors will help you select a landing page generator that not only meets your specific requirements but also enhances your overall marketing effectiveness.

What is The Average Cost of AI Landing Page Generator?

The average cost of AI landing page generators varies depending on the features and capabilities they offer. Basic plans can start from as low as $10 per month, while more advanced platforms that offer extensive AI capabilities and integrations can cost up to $200 per month or more. Many providers offer tiered pricing models so the costs can be scaled based on the business needs and the sophistication of the AI tools required. Some landing page builders offer a free tier with the possibility of expanding the plan with AI options.

And there you have it — 21 best AI landing page generation tools to build pages quickly and maximize results.

As seen above, some tools allow you to set up complete websites and landing pages, while others focus on generating copy.

Needless to say that classical landing page builders with built-in AI copy-generation tools (especially if based on reliable engines like ChatGPT) seem to be the perfect combination. With them, you will get all that you need within one platform – a perfect deal for time-savers.

All of these things are on the board in Landingi’s pixel-perfect drag-and-drop builder, along with 400+ fully-customizable templates and Smart Sections  – just to make your work easier, faster, and more convenient.

Get started for free today!

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Join us and create the best-converting landing pages

Content Writer

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