short case study on partnership

Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

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People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

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This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

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My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

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Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

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In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

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GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

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Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

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Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

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I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

14. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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Cochrane Training

Case studies in partnerships.

Here you will find a series of case studies of partnerships in action within a range of Cochrane Groups. These talk about the background to the partnership, its development, the benefit to both sides and tips for Groups. 

If you have examples of partnership work that you would like to share, please contact Cochrane KT Department .

Cancer Review Group Network identifies potential stakeholders across the network in a mapping exercise

Cochrane Airways and a UK based charity, Asthma UK

Cochrane oral health and their global alliance of partners, cochrane rehabilitation and various national societies of rehabilitation medicine, cochrane rehabilitation and the international society of physical and rehabilitation medicine, cochrane child health and trekk (translating emergency knowledge for kids).

Partner(s): TREKK, a Canadian organisation committed to improving emergency care for children and families across Canada.  Partnership activities: identification of high quality evidence and development of KT tools for healthcare practitioners and parents, made available through the TREKK website.  Type of partnership agreement: formal Date: 2018 Read more 

Further examples

Here you can find links to a range of further examples of partnerships taking place across Cochrane.

Partnership for priority setting

• Neuro-Oncology Group Priority Setting Partnership
• Developing a research agenda for ENT, Hearing and Balance Care

Partnership for review dissemination

• BMJ partners with Cochrane Clinical Answers to boost knowledge at the point of care 
• Cochrane UK partnership with Mediwikis
• Cochrane Airways working with Sense about Science

Partnership for guideline development

• Cochrane Eyes and Vision partnering with American Academy of Ophthalmology
• South African Guidelines Excellence project
• Cochrane Incontinence: working with guideline developers

Partnership for consumer engagement

• Consumers United for Evidence-Based Healthcare (CUE)
• PartecipaSalute : Involving patients, citizens and their association in research 
• Consumer/patient engagement Cochrane Child Health

Standout Traits for a Great Partner Case Study (With Examples)

It’s no surprise that partner case studies are a wee bit of a struggle to produce. Getting your customers to agree to a case study is one thing; getting your customer and your partner to agree to a case study is a miracle. On top of the fact that the partnerships world is still such a gray area for partner managers everywhere (let alone their leadership), partner case studies in SaaS are a rare sighting in the wild (think: the bat-eared fox. Do you even know what that is? 😝) . 

So, think of this roundup as snapshots of the elusive partner case studies that lurk in the depths of the SaaS ecosystem — a co-marketing material still so new that, just maybe, by producing one of your own, you’ll be ahead of the curve already. 

Below, we offer some partner case study standout traits, followed by a collection of examples located in (butler voice) the gallery , and a checklist for rolling out your own case study program.

1. Wow your readers by placing the results in the title.

While the rest of your case study should give the reader context, the results are what matter most to your potential buyers and their leadership teams. So, put the results at the top! SugarCRM kicks off its case study with Kyloe Partners and Bullhorn by sharing how they doubled lead-gen campaigns while cutting 60% of their customer’s workload.

Our suggestion: if someone were to ask you “What is the most impressive part of this case study?”, what is the first thing you’d say? That’s your headline.

2. Make the metrics obvious. 

If your customer has observed more than one area of growth, that’s awesome. Draw the reader’s eyes right to the numbers. In Facebook’s case study with Zapier and Wicked Good Cupcakes , they placed their metrics in a standalone box that makes the numbers the most important information on the page.

Meanwhile, Acquia’s case study with Third and Grove and King Arthur Baking Company features their results point-blank in a standalone line that reads “Results.” (Say what?)

3. Define the customer’s use case or challenge. 

It’s likely that your customers can use your integration for multiple use cases, so be clear about what this particular customer’s use case is from the start. In Microsoft Azure’s case study with Sourced Group and a Canadian bank , they clearly list out the challenge, the solution, and the result in three brief columns.

They also dive deeper into the bank’s challenges with a numbered list.

4. Define the audience or market. 

Your customers will want to know how you’ve solved challenges they’re facing internally or that their customers may be facing. Make an easy connection for them by pointing out the specific audience or market the case study applies to. 

Greenlight Guru’s case study with Rook Quality Systems explicitly describes how RQS’s clientele of medical professionals informs RQS’s product investments. 

5. Get customer quotes.

Tableau’s case study with AWS and ride-hailing app FREE NOW includes quotes from FREE NOW’s Head of Analytics showing how indispensable Tableau has been, in tandem with AWS, for their team’s daily operations. 

Tip: Repurpose your customer quotes by including them on your website, in press releases, and even in your outbound sales outreach. 

6. Put the results in perspective: Include a timeframe. 

Growth metrics don’t mean anything if they’re not tied to a before and after. Include the exact timeframe your analysis fits into.

And yes, Facebook’s case study with Zapier and Wicked Good Cupcakes is, indeed, cupcake-themed!

7. Get partner quotes.

You have quotes from your shared customer, why not also include a quote from your partner? Partner quotes can be especially useful for agencies who want to prove the value of their services to their customers and software vendors.

Cisco’s case study with Matternet and Stratus Information Systems includes quotes from individuals from Stratus Information Systems and Matternet — each of whom found the other to be invaluable while implementing Cisco’s software. 

8. Add personal stories.

Including brief personal stories can give extra life to an otherwise data-heavy document (think: the people behind the products and, more specifically, the customer service that makes working with a SaaS company so customer-friendly).

SugarCRM’s case study with Kyloe Partners and Bullhorn shares a meet-cute-ish story detailing how Kyloe Partners’ co-founder and director and Bullhorn’s co-founder met back in the day (Can’t you just see it in a movie?). 

9. Show them the people behind the product. 

Did I mention a big part of SaaS is that last “S”? It’s all about the service.

Greenlight Guru’s  case study with Rook Quality Systems talks about how much RQS values the company because of its relationship with GG employees. 

10. Avoid the “wall of text” effect. 

Grab your designer (Hi, Nick !), and develop a creative way to organize the benefits or data you’re showcasing in the case study.

Braze’s case study with Segment, Amplitude, and IBM includes a graphic displaying their in-platform activities. 

And Acquia’s case study with Third and Grove and King Arthur Baking Company includes the stakeholders, situation, challenge, solution, and results neatly laid out — bringing the good stuff front and center. 

11. Create video content.

For an extra special case study, and if your customer’s on board for the extra time commitment, consider creating a video. 

ActiveCampaign’s case study with Salesforce and the Museum of Science and Industry, Chicago , includes a video at the top that dives into what the MSI team’s work days look like, the challenges they experience, and how the ActiveCampaign-Salesforce integration has helped them. 

If you’re curious, we picked apart ActiveCampaign’s entire co-marketing playbook for getting to #1 in Salesforce’s marketing automation AppExchange .

From ActiveCampaign’s case study with Salesforce and the Museum of Science and Industry, Chicago 

Sensyne includes a case study video on their website , existing outside of their official case study with Microsoft and Cognizant , explaining how they’ve deployed patient monitoring capabilities during COVID-19. 

From Cognizant’s case study with Microsoft and Sensyne Health (video case study on Sensyne Health’s website) 

12. Talk up your partners.

Include context about your partners, and talk them up. This case study should make you and your partner shine! 

Tip: Include your partner case studies on the customer success section of your website and your partner page . It’s not just your potential customers reading these case studies, it’s also your potential partners. 

Amazon Web Services’ case study with Deluxe Entertainment Services and Capgemini features a description of Deluxe Entertainment Services in a standalone section on the right.

13. Include a CTA.

‘Nuff said.

14. Create ancillary content that promotes your case studies. 

Braze’s article in their Perspectives magazine links directly to their case study with Segment , Amplitude , and IBM .

If you’re developing partner case studies for the first time, or if you want to give your existing case studies a second life, check out our partner case study gallery below to gander everything we’ve mentioned thus far in a big picture view .

Partner Case Study Gallery: 

And now, a collection of examples to help inspire your own work.

1. Facebook, Zapier, and Wicked Good Cupcakes

Read the case study .

2. Braze, Segment, Amplitude, and IBM

3. greenlight guru and rook quality systems, 4. sugarcrm, kyloe partners, and bullhorn.

Read the case study . 

5. WPengine, BCF Agency, and Orangetheory Fitness 

6. activecampaign, salesforce, and the museum of science and industry, chicago, 7. microsoft azure, sourced group, and a canadian bank, 8. cisco, matternet, and stratus information systems, 9. aws, deluxe entertainment services, and capgemini , 10. boomi and workiva.

This case study is a little different. In Dell Boomi’s case study with Workiva , they talk about how Workiva’s developers use Boomi to develop integrations for a variety of customers. 

11. Tableau Software, AWS, and FREE NOW 

12. acquia, third and grove, king arthur baking company, 13. cognizant, microsoft, and sensyne health, your partner case study checklist.

Great, you have the fundamentals. But what now? To rollout successful case studies you’ll need to make a few decisions: Considerations for planning your partner case study strategy: 

• Will you develop joint case studies with some of your early adopters before going live with a given integration? (hint: case studies like this can help strengthen your press release and make the case for other customers interested in adopting) 
• Which customers do you have the best relationship with, who may be interested in participating in a case study?
• Is it okay to reach out to the above customers, or will it cause friction in their relationship with your sales or marketing team? (e.g. your team has already sent that customer a number of asks in the past month. Enough is enough!) 
• Are there specific use cases you’re looking to amplify through the case study? (e.g. an increase in revenue vs. a better leads to opportunities rate) 
• Will your case studies be more like a blog post-like or a fact-sheet-like? (note: Braze publishes case studies in their magazine, Perspectives ) 
• Will you create video case studies in addition to written case studies (like Cognizant’s case study with Microsoft and Sensyne Health )? 
• How long will your case studies be? ( ActiveCampaign and Salesforce’s case study with Museum of Science and Industry is quite extensive while Acquia, Third and Grove, and King Arthur Baking Company’s case study spans a single page.

Considerations for distributing your partner case studies:

• Where will your case studies live? Will they be gated with the goal of lead-gen? Or will they be available to the public? (Tip: If you make your case studies publicly available, you may want to consider a “Download PDF” button anyway so readers can pass the case study along to their team, just like Microsoft Azure does) 
• Will your case studies exist as standalone, downloadable documents, as dedicated pages on your site, or another format entirely?
• Will you pull quotes or pieces of analysis from your case studies as previews for a case study homepage — or for elsewhere on your site/marketing materials? (You’ll want to let your customer know your plans ahead of time)
• Will you use your case studies in nurture sequences to drive engagement with your leads?
• Will your case studies be part of a bigger campaign with the participating partner ?

What makes a partner case study great? We called out the best attributes and developed a checklist for planning your case study strategy.

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How Strategic Partnerships Are Helping Businesses Grow at High Speed

“In this new wave of technology, you can’t do it all yourself, you have to form alliances.” – Carlos Slim Helu, business magnate

82 percent of business leaders believe partnerships will be a major vehicle for business growth .

Small and large businesses alike are leveraging strategic partnerships and alliances to pool resources, innovate, increase profitability and remain lean. In an era when technology and the globalizing economy are pushing businesses to evolve at breakneck speed, partnerships are often a great way for businesses to reduce risk and increase their competitive advantage. Not only is Powerlinx a prime example of the benefits that can be reaped through strategic partnerships with other businesses, but it is also trailblazing a more intelligent and efficient way to source alliances that will lead to growth.

Growing through Strategic Partnerships

Aiming for constant growth, at Powerlinx we continuously search for ways to source new members, and partnerships have proven a highly successful method for such growth. Our recent partnership with the IAB Long Tail Alliance enhanced the experience of existing Powerlinx members with free memberships to the Alliance. And aligning our goals with that of the South African business accelerator SABLE helped us expand our member base to South Africa’s most promising young ventures, while our sponsorship of the Next B2B Forum in Frankfurt allowed us to deepen our presence among businesses in Germany.

Strategic partnerships have led other businesses to great success. Small but quickly growing retailing company Quirky, for example, partnered with manufacturing conglomerate General Electric in a five-year, $30 million deal to release app-enabled household products under the co-branded product line WINK. Due to the partnership, co-branded products like the Aros WiFi-connected AC unit are already for sale in 2,000 Home Depot stores across the U.S. and on Amazon.

The Leading Way to Find New Partnerships

Strategic alliances like these are just the tip of the iceberg when it comes to ways use collaboration to grow your business, and Powerlinx memberships provide the most efficient and affordable path to new growth. Business leaders who join Powerlinx receive a complimentary consultation with one of our trained analysts to determine their best growth strategies. Learn how your business can grow through Powerlinx, the business matching platform of choice.

Advantages and Disadvantages of Partnership

Introduction to Advantages and Disadvantages of Partnership

Suppose two friends, Justin and Jacob, want to start a small bakery. They contribute skills and resources, share profits, and divide responsibilities. Justin focuses on baking, while Jacob manages customer service and finances. This is called partnership, which enables Justin and Jacob to combine strengths, strengthening the bakery venture. So, let us explore the advantages and disadvantages of partnership. We will use a case study to guide our discussion.

Advantages of Partnership

Let us look at some of the advantages of partnership:

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1. Partners can share responsibilities

The key advantage of a partnership is shared responsibility, where individuals combine skills and resources for common business goals. This collaboration not only distributes workload but also enhances decision-making with diverse perspectives. Teamwork boosts individual strengths, promoting efficiency and adaptability, ultimately contributing to long-term success.

2. Unique skill sets can lead to innovation and adaptability

Partnerships are beneficial because they bring people together with different skill sets. This mix of expertise encourages creative thinking and adaptability in overall business management. Various skills are important for dealing with challenges and maximizing opportunities, which greatly helps the partnership’s success and sustainability.

3. Partnership is easy to establish

Partnerships have a major advantage in their easy formation. Unlike complex corporations, partnerships need a simple agreement outlining roles and profit-sharing. With fewer formalities and less paperwork, it’s a straightforward choice for small businesses and entrepreneurs to team up and start working together quickly.

4. Multiple individuals (partners) contribute capital

Partnerships offer a significant advantage in terms of access to capital. Partnerships allow multiple individuals to contribute funds, creating a collaborative financial pool for business operations and growth. This collective access to capital reduces the financial burden on individual partners and strengthens the partnership’s ability to pursue growth opportunities, undertake projects, and navigate economic changes effectively.

5. Offers tax benefits for individual partners

In partnerships, profits and losses go directly to the individual partners. This means each partner reports their share of the income on their personal tax return. This way, partnerships usually get more favorable tax treatment than corporations.

6. There is flexibility in management

Partnerships are more flexible in partnership firms than in other strict corporate setups. Partners can easily adjust roles and responsibilities based on individual strengths, promoting shared leadership. This adaptability helps partnerships to respond quickly to changing business dynamics and seize emerging opportunities.

7. Strengthens personal relationships

Partners benefit from close and personal relationships. Understanding each other’s strengths and preferences encourages effective communication and collaboration. This closeness improves the work experience, enhances business stability, and supports long-term success through collective problem-solving.

8. The dissolution process is easy

An advantage of partnerships is the easy dissolution process, providing a straightforward exit strategy for partners. Unlike more complex structures, partnerships can be terminated, involving mutual agreement, without extensive legal procedures. This streamlined approach allows for a quick and efficient conclusion to the partnership, allowing partners to adjust the process to their specific needs.

9. All partners share risks equally

Partnerships offer shared risk, distributing it among members rather than placing the entire burden on one individual. By combining diverse skills and resources, this collaborative approach enhances the partnership’s strength and ability to navigate challenges effectively.

10. Presents networking opportunities

Partnerships offer increased networking opportunities, combining the connections and resources of each partner for a broader industry reach. This collaborative approach facilitates business growth and strategic alliances and contributes to the partnership’s success in a competitive environment.

Case Study Based on Partnership Advantages

Suppose Meltita and Leo, tech enthusiasts and skilled developers, decided to set up a digital marketing firm called “Dynamic Digital Solutions”. This partnership firm aims to provide digital solutions and software development services. Let’s see how this arrangement was beneficial to Metita and Leo.

1. Collaborative decision-making for market expansion Melita and Leo work together to make important decisions for Dynamic Digital Solution, like defining the company’s services, acquiring clients, and shaping the overall direction of the business as they venture into a new market.

2. Using diverse skill sets for comprehensive solutions A new client reached out to Dynamic Digital Solutions, needing help with web development and cybersecurity. Melita is great at web development, and Leo is skilled in cybersecurity. Together, they offer a complete solution to the client.

3. Quick formation through a clearly outlined agreement Melita and Leo made a simple agreement that explained their roles, responsibilities, and how much money they would contribute. Because it was easy to form a partnership and make the agreement, they could launch their digital solutions company fast.

4. Shared capital for technological advancements Melita and Leo knew they needed to stay competitive with advanced training. So, they put money into the partnership. This helped Dynamic Digital Solutions invest in the latest technologies and training programs. Now, their team stays up-to-date with new developments in the industry.

5. Tax advantages of pass-through taxation Melita and Leo benefit from pass-through taxation as profits start rolling in. They report their share of profits on their personal tax returns, which results in more favorable tax treatment compared to a corporate structure. This tax advantage helps them have extra funds for growing and developing their business.

6. Adaptive management roles for increased efficiency Melita and Leo adjusted their roles to meet the sudden demand for mobile app development. Melita now coordinates with clients and manages projects, while Leo oversees the financial and technical implementation. This flexibility helps them to adapt efficiently to changing business needs.

7. Promoting a positive work environment through personal connection Melita and Leo have been friends since college and have a strong personal relationship that they bring to their partnership at Dynamic Digital Solutions. This mutual understanding and trust create a positive work environment that promotes creativity, open communication, and a shared commitment to the company’s success.

8. Well-defined dissolution plan for future uncertainties Melita and Leo have a plan in place in case they need to go their separate ways at Dynamic Digital Solutions. This helps to ensure that the process is smooth and respectful, protecting the interests of both partners in case of unforeseen circumstances.

9. Mitigating financial risks through shared investment Melita and Leo share the financial risks associated with Dynamic Digital Solutions’ expansion into a new market. They both invest in market research, advertising, and hiring new staff to reduce individual financial burdens and increase the chances of success.

10. Expanding business reach through collaborative networking Melita and Leo are expanding their business by partnering with local companies, including web development firms and marketing agencies. Through these partnerships, Dynamic Digital Solutions gains access to a wider client base and collaborative opportunities that enhance its impact on the local digital marketing domain.

Disadvantages of Partnership

Let us look at some of the disadvantages of partnership:

1. Difficulty in capital raising

Partnerships struggle to raise capital compared to corporations because they rely on individual contributions and may face hesitation from potential investors. This challenge makes obtaining substantial funding for business expansion difficult, limiting their growth potential. Partnerships should explore alternative funding methods and carefully assess their capital needs when choosing their business structure.

2. Risk of unlimited liability in partnership

Unlimited liability is a major drawback of partnerships. In a general partnership, each partner is responsible for business debts, where he may risk personal assets like homes and savings. Thus, partners bear the full weight of financial risks (unlike structures with limited liability, such as LLCs or corporations).

3. Challenges of equal profit sharing

Sharing profits equally in partnerships, as per the agreement, may lead to issues if partners have different contributions or expectations. This can demotivate each partner and weaken the overall business relationship. The rigid nature of profit distribution can challenge harmony and longevity in partnerships.

 4. Limited capital and resources

Partnerships face a challenge with limited capital and resources. Unlike larger businesses, partnerships rely on what individual partners can contribute financially, restricting their capacity for significant projects or expansions. This limitation can delay growth and competitiveness, setting partnerships apart from business structures with more extensive access to funding.

5. Decision-making challenges

Partnerships encounter challenges in decision-making because decisions require agreement among partners. While collaborative decision-making is a strength, it can lead to inefficiencies and delays when partners have differing opinions. Disagreements on critical matters may delay the swift execution of plans, especially as the number of partners increases. Therefore, partnerships must establish clear communication channels and effective decision-making protocols to navigate these challenges successfully.

6. Risk of disagreements

Partnerships face challenges with disagreements in decision-making, especially on crucial matters like planning and finances. Resolving these disputes demands time and effort, posing a challenge to the business’s smooth operation. This problem becomes more significant with more partners, emphasizing the need for clear communication and well-defined decision-making processes.

7. Dependency on partner’s actions

Partnerships face challenges as they depend on individual partners’ actions, impacting the business’s success. Differing commitment levels or poor decisions by one partner can cause inefficiencies and conflicts. Therefore, clear expectations, communication channels, and accountability mechanisms should exist.

8. Limited life of a partnership

Partnerships face a drawback with their limited lifespan, which is dependent on agreements or events like a partner leaving, impacting long-term planning and business continuity. This limitation may also complicate talent retention and securing long-term commitments due to uncertainty.

Case Study Based on Partnership Disadvantages

Suppose Renu and Methew, founders of AltSoftware, an IT consulting firm, established a partnership to offer software development services and cyber security solutions. While their collaboration yielded success, various disadvantages inherent in partnerships presented challenges to overcome.

1. Difficulty in Capital Raising AltSoftware wanted to expand, but they didn’t have enough money. Their partnership structure made it hard to get big investments, which slowed down their growth.

2. Financial risks of liability Renu and Leo faced a financial setback when a project delay occurred. Realizing their assets could cover the business debts. They saw that unlimited liability endangered their partnership.

3. Shared Profits Dissatisfaction Renu and Mathew faced dissatisfaction over shared profits despite their business’s success. To address this challenge, they implemented a more equitable profit distribution model.

4. Limitation on Funding for Technological Advancements Not having much money made it hard to get new technology. Renu and Mathew found different ways to get money and used affordable solutions to improve technology.

5. Decision-Making Delays Trying to include everyone in decision-making slowed things down. For example, adopting new project management software required a lot of discussion. It made it hard for the company to quickly adapt and respond to market changes.

6. Disagreements on Hiring Decisions Mathew and Renu disagreed with a critical hiring decision. Mathew prioritized technical skills, while Renu emphasized cultural fit. Unfortunately, they couldn’t reach a resolution, which affected team dynamics and productivity.

7. Impact of Personal Challenges Each partner’s commitment was crucial to the partnership’s success. However, Mathew faced personal challenges that affected his contributions, ultimately impacting the business. This highlighted the vulnerability of the partnership to individual circumstances.

8. Limited Life of the Partnership Mathew wanted to retire from the business at the age of 50. But because AltSoftware is a partnership, there are concerns about what will happen to the business if he leaves. They need a need for a well-defined succession plan.

Final Thoughts

In the future, partnerships will remain important for teamwork and efficient resource sharing, promoting collaboration and adaptability. As we explored the advantages and disadvantages of partnership, conflicts may arise. Hence, open communication, flexibility, and embracing change are key to success. Facing challenges collectively and promoting innovation will be important for sustained growth.

Recommended Articles

If you found our article listing the several advantages and disadvantages of partnership helpful, please visit the following recommendations.

• Advantages and Disadvantages of Oral Communication
• Advantages and Disadvantages of Entrepreneurship
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Case Studies: Lessons from Public-Private Partnerships

07 Apr Case Studies: Lessons from Public-Private Partnerships

America must address its infrastructure needs—transportation, water, power and energy, and civic structures—to meet the demands of the next generation.

The task is daunting, especially in an era of fiscal constraint, and to accomplish it public officials must think creatively about how to deliver infrastructure more efficiently and cost-effectively. One promising approach is to partner with the private sector in financing and delivering infrastructure projects.

In order to increase understanding and consideration of private-public partnerships (P3s) among public sector leaders, the Bipartisan Policy Center analyzed a number of P3 projects. We have laid out important lessons learned from these projects for public officials considering a P3 approach as well as a few core principles for success, drawing from the experiences of public and private partners across the country.

Explore the case studies below or download the full set of projects . To view the map legend, simply select the icon in the top-left corner.

Bridging the Gap Together: A New Model to Modernize U.S. Infrastructure

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With $3 trillion needed for this infrastructure over the next decade, states, cities, counties and other public and private providers of these critical services must continue their important role, and the federal commitment to infrastructure must be restored. Further, with respect to broadband, federal decision-makers should continue to work in partnership with the private sector and states to foster infrastructure deployment in remaining unserved areas.

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Partnership Marketing: Definition, Case Studies & Impact

With partnership marketing , two or more companies team up to create marketing campaigns that help them grow organically with a mutual agreement, thus making it possible to reach shared business goals. Partnership marketing leverages the time and resources of partners that help them expand their market.

Table of Contents

Why and when partnership marketing makes sense

Partnership marketing can be a great way to grow a business in several circumstances. As financial resources might be scarce and a company wants to grow more organically, partnership marketing can help in forming long-term relationships to expand overnight the market of your company.

In short, partnership marketing can be the most effective organic growth strategy as an alternative to other paid channels.

The Pinterest Shopify’s app case study

Announcing our new channel partnership with our friends at @Pinterest ! Get @Shopify products in front of 350m+ Pinners for free with shoppable Pins and shop profile tabs, plus buy shopping ads all from one app. 📍 https://t.co/IHmw7xN8yi — Satish Kanwar (@skanwar) May 7, 2020

The Pinterest app on Shopify is a great example of how partnerships can be used as a win-win-win.

Both companies (Shopify and Pinterest) can gain from the partnership. And as effect also its main partners (e-commerce websites on Shopify, users on Pinterest).

Indeed, Shopify makes it even easier for its e-commerce websites to directly post their product listing on Pinterest, thus expanding each of its products.

At the same time, Pinterest benefits by gaining more active users and by enabling more curated images on the platform, which makes it more valuable for Pinterest users. And in turn, the company would be able to sell more advertising.

As specified on the Pinterest blog:

The  Pinterest app on Shopify  includes a suite of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ads buying interface.

As further explained on the Pinterest blog:

By uploading their catalog feed, merchants make it possible for people to discover and save their products and buy directly from their website. People come to Pinterest with an intent to plan and purchase.

In a well-executed Partnership Marketing agreement, everyone wins

As we saw, partnership marketing can be a great way to organically growt a business while simultaneously expanding its boundaries, as partners can draw from each other’s markets to add more value to their existing audience.

A well-executed partnership marketing plan then adds value for everyone!

The Pinterest-Shopify Partnership Two Years Later

It’s always interesting to look at how partnerships evolve.

Building effective partnerships is not a simple task.

So how did eventually go the partnership between Pinterest and Shopify?

After two years after its launch, the partnership expanded across many other countries.

As of June 2022, Pinterest and Shopify expanded the discoverability feature to 29 markets and 450+ million users!

Key Highlights

• Partnership Marketing Overview : Partnership marketing involves collaboration between two or more companies to create marketing campaigns that leverage each other’s resources and reach to achieve shared business goals. It’s a strategy for organic growth and expanding markets.
• Benefits and Scenarios : Partnership marketing is effective in situations where a company wants to grow organically with limited financial resources. It forms long-term relationships and allows businesses to tap into each other’s markets, providing an alternative to paid advertising channels.
• Pinterest Shopify App Case Study : The partnership between Pinterest and Shopify is highlighted as an example of successful partnership marketing . Both companies benefit, as do their primary users (e-commerce websites on Shopify and users on Pinterest). The app allows Shopify sellers to easily showcase products on Pinterest, expanding their reach, while Pinterest gains more active users and valuable content.
• Shopify’s Pinterest App : The Pinterest app on Shopify facilitates shopping features, including product tagging, catalog integration, daily updates of products, and an ad buying interface. Merchants uploading their catalog feed can benefit from Pinterest’s user intent to plan and purchase.
• Win-Win-Win Situation : Partnership marketing , when executed well, benefits all parties involved. Partners can tap into each other’s markets, adding value to their audiences and expanding their boundaries, resulting in mutual growth.
• Pinterest-Shopify Partnership’s Progress : The partnership between Pinterest and Shopify evolved positively. After two years, it expanded to many other countries and markets, reaching over 450 million users in 29 markets by June 2022.

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Case Study of Partnership Success

Format: PDF

Size: Five pages, 8.5" x 11" 

Intended audience: Frontline teams, managers, senior leaders and physicians, and health care leaders and policy makers

Best used: Share this Cornell study with teams, colleagues and all parties interested in new approaches to health care delivery and workplace effectiveness—and in learning about the benefits of labor-management partnerships.

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Partnership Case Study

Niagara adapts case study: an interview with dr. jessica blythe, what qualities or ingredients are most important for collaboration to succeed.

Inclusion, trust, and mutual respect are critical for successful interdisciplinary collaboration (Blythe & Cvitanovic, 2020). Research is showing that these feelings are essential for building effective interdisciplinary research teams and organizations (Ledford et al., 2015). Critically, qualities of trust and respect are vital for nurturing innovative solutions (Blythe et al., 2017). In general, people do not feel safe sharing innovative ideas unless they are among trusted colleagues.

Strong leadership is another essential quality of successful collaboration. This quality can be closely linked to the first. For example, in reflecting on more than a decade of collaborative water research, Brown et al. (2015) attribute successful collaboration to leaders who nurtured empathy and respect between team members. Female leaders may be particularly well suited to fostering collaborative environments built on inclusion, trust, and mutual respect. For example, Nielsen et al. (2018) recently found that gender diversity can drive scientific discovery. They attribute the boost in innovation to the cognitive diversity associated with gender balanced teams. They describe cognitive diversity as the varied ways in which women frame problems, which can drive creative solutions for complex challenges (Nielsen et al., 2018).

Finally, clear and shared goals are essential for successful collaboration. Joint framing of the purpose and objectives of a partnerships enables a successful process (Lang et al. 2012). This phase can consist of the co-identification and description of the real-world problem, the joint formulation of research objectives, the co-design of a conceptual and/or methodological frameworks, and the building of a collaborative research team (Lang et al., 2012).

What qualities or ingredients cause collaboration to go horribly wrong?

Managing expectations is very important. Without clear and shared expectations or expected outcomes, partnerships may be set up for disappointment. You can mitigate these risks by transparent about all aspects of the partnership. For example, clear memorandums of understanding (MOUs) can be a useful tool to manage expectations. Before beginning a partnership, conducting a survey with partnerships about expectations can be another useful way to understand what each partner is hoping to achieve. Plummer et al. (2021) identify four essential inputs for partnerships: financial resources, human resources, motivations for partnership, and transparency. These attributes are a useful touch point for avoiding miscommunications or conflict associated with poorly managed expectations.

Building Sustainable Communities: Collaboration Copyright © 2022 by Ryan Plummer; Amanda Smits; Samantha Witkowski; Bridget McGlynn; Derek Armitage; Ella-Kari Muhl; and Jodi Johnston is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Answer 1) Partnership is a business organization with two or more owners who agree on sharing profits at an agree ratio but at the cost of unlimited liability. Apart from profits, they must agree on the appropriate management structure also. Following are some pros and cons of a partnership firm:

- It is easy to set up - It offers diversified decision making process - Profits fo the firm are taxed only once as onwer’s income

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Case Study of Partnership Success

Format: PDF

Size: Five pages, 8.5" x 11" 

Intended audience: Frontline teams, managers, senior leaders and physicians, and health care leaders and policy makers

Best used: Share this Cornell study with teams, colleagues and all parties interested in new approaches to health care delivery and workplace effectiveness—and in learning about the benefits of labor-management partnerships.

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Home > Faculty Scholarship > Books > 30

Cases on the Law of Partnership

Floyd R. Mechem , University of Michigan Law School Follow

Download Full Text (60.4 MB)

Download Table of Contents (3.0 MB)

Download Table of Cases (2.7 MB)

Download I: What is a Partnership (21.6 MB)

Download II: For What Purpose Organized (14.8 MB)

Download III: Who May Be Partners (18.4 MB)

Download IV: What Contracts and Acts Create Partnership (11.7 MB)

Download V: Nature of Partner's Interest in Property (30.8 MB)

Download VI: The Firm Name and Good Will (4.6 MB)

Download VII: Rights and Duties of Partners Toward Each Other (29.0 MB)

Download VIII: Actions Between Partners (35.2 MB)

Download IX: Powers of Partners (5.0 MB)

Download X: Who is Liable for the Acts of a Partner (29.5 MB)

Download XI: Of the Nature and Extent of a Partner's Liability (10.9 MB)

Download XII: Of Dissolution and Notice (35.3 MB)

Download XIII: Of the Consequences of Dissolution (5.9 MB)

Download XIV: Agreements Between Partners at Dissolution Respecting Payment of Debts (10.4 MB)

Download XV: Application of Assets to Claims of Creditors (63.4 MB)

Download XVI: Distribution of Assets Between Partners (7.5 MB)

Download Index (10.1 MB)

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A casebook with selected cases to aid the teaching of partnership law. First edition. Missing front matter.

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Partnerships, Property, Property interests, Firms, Liability, Dissolution, Notice, Debts, Claims, Assets, Limited partnerships

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Comprehensive assessment of current municipal solid waste management in Chennai, India: a critical case study with real-time analysis

• Original Paper
• Published: 29 August 2024

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• R. Shiam Babu 1 ,
• K. Prasanna 1 ,
• P. Senthil Kumar 2 &
• G. Rangasamy 3  

Chennai city has implemented numerous strategies and plans to effectively manage the municipal solid waste by the municipal corporation. One of the prime strategy is the establishment of public–private partnership schemes, which play a crucial role in enhancing waste management practices. This case study focus to assess the conservancy operations carried out by multiple stakeholders in order to identify the strengths and areas for improvement in the waste management system. The study involved a range of strategies, including data collection, interviews, surveys, documentation, quantitative and thematic analysis, triangulation, and validation methods to ensure reliable outcomes. The findings reveal that 12.54% wet waste, 7.42% dry waste, and 0.07% hazardous waste are currently being segregated, while the majority of waste ends up in dumping grounds. Despite of private company’s involvement, waste management practices are not optimized due to inadequate infrastructure, improper placement of facilities, underutilized design capacities, complex routing mechanisms, and outdated waste management plans. To achieve operational excellence and minimize compliance deviations, it is imperative for public sectors to prioritize integration of technological infrastructure and establishing real time regulatory plans and frameworks. As an outcome, full potential of service can be harnessed leading to a more efficient and sustainable waste management system. At the outset, this study emphasizes the need for strategic interventions, improved infrastructure, revised waste management plans, and increased collaboration between public and private sectors to address existing challenges and enhance the waste management practices in Chennai city.

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Acknowledgements

Authors would like to thank SRM Institute of Science and Technology, Chennai, India for providing the research facilities to carry out this research work in time.

No funds were received from any fund-providing organization for this research work.

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Department of Civil Engineering, College of Engineering and Technology, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu, 603 203, India

R. Shiam Babu & K. Prasanna

Centre for Pollution Control and Environmental Engineering, School of Engineering and Technology, Pondicherry University, Kalapet, Puducherry, 605014, India

P. Senthil Kumar

Department of Civil Engineering, Faculty of Engineering, Karpagam Academy of Higher Education, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu, 641021, India

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Contributions

R. Shiam Babu: Conceptualization; Investigation; Methodology; Validation; Writing original draft. P. Senthil Kumar and K. Prasanna: Conceptualization; Investigation; Methodology; Supervision; Validation. Gayathri Rangasamy: Conceptualization; Data curation; Formal analysis; Visualization.

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Shiam Babu, R., Prasanna, K., Senthil Kumar, P. et al. Comprehensive assessment of current municipal solid waste management in Chennai, India: a critical case study with real-time analysis. Int. J. Environ. Sci. Technol. (2024). https://doi.org/10.1007/s13762-024-06009-5

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Received : 12 March 2024

Revised : 07 July 2024

Accepted : 19 August 2024

Published : 29 August 2024

DOI : https://doi.org/10.1007/s13762-024-06009-5

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