research work on consumer culture

In this article, we offer a thematic overview of the motivating interests, conceptual orientations, and theoretical agendas that characterize this research stream to date, with a particular focus on articles published in the Journal of Consumer Research (JCR).

Global in perspective and drawing on both theory and empirical research, the journal reflects the need to engage critically with modern consumer culture and to understand its central role in contemporary social processes.

The overarching scope of this essay is to discuss what is distinctive of the process of platformization in relation to consumer culture (and research); what are its most important aspects, its critical controversies, its innovative dimensions and main risks.

Consumer culture theory (CCT) is a stream of research focusing on consumption patterns as a social and cultural practice.

The authors describe how CCT has emerged, chart various approaches to consumer culture studies, outline the dominant research domains, identify debates and controversies that circulate in the...

In the interview Søren discusses the current status of Consumer Culture Theory in the academy, the challenges facing researchers of consumer culture, and outlines some of his thoughts on possible future directions for the field.

Understanding how globalization affects consumers is a key concern of international marketing research. Consumer culture theory (CCT) studies contribute to this stream of research by critically examining how globalization affects consumers under different cultural conditions.

Consumer culture theory (CCT) refers to a heteroglossic assemblage of theoretical perspectives and methodological orientations that seeks to illuminate the dynamic, interactive relationships among consumer actions, marketplace systems, cultural meanings, and broader sociostructural forces, such as socialization in class and gender practices and ...

Global in perspective and drawing on both theory and empirical research, the journal reflects the need to engage critically with modern consumer culture and to understand its central role in contemporary social processes.

The final commentary, The ‘Dividual’ is Semiocapitalist Consumer Culture, by Joel Hietanen, Oscar Ahlberg, and Andrei Botez, offers an experimental engagement with the shifting and emerging contours of subjectivity in an increasingly automated consumer culture and economy of divisible data flows. One of the enduring anxieties of CCT ...