printing business plan sample

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Printing Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful printing business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your printing business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a printing business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your printing business concept into reality. Let’s dive in!

Our printing business plan is meticulously developed to incorporate all vital elements essential for a comprehensive and strategic blueprint. It outlines the company’s operational workflows, marketing tactics, industry landscape, competitive analysis , management hierarchy, and financial outlook.

• Executive Summary : Offers a concise overview of the printing business concept, highlighting the market analysis , management expertise, and financial strategy.
• Facility & Operations : Discusses the location, size, and layout of the printing facility, including the types of printing equipment and technology used to provide services.
• Services & Prices : Details the range of printing services offered, such as digital, offset, and large format printing, along with pricing strategies.
• Key Stats: Offers statistics on the size and growth of the commercial printing industry, underscoring the ongoing demand for printing services.
• Key Trends: Highlights significant trends in the printing industry, including technological advancements, sustainability practices, and shifts towards digital printing.
• Key Competitors: Evaluates major competitors in the market, detailing their services and how the printing company differentiates itself from these competitors.
• SWOT Analysis : Conducts a comprehensive analysis of strengths, weaknesses, opportunities, and threats, offering strategic insights for the company’s growth.
• Marketing Plan : Specifies the marketing strategies designed to promote the printing services and establish long-term relationships with clients.
• Timeline : Sets key milestones for the printing company, outlining the path from startup to expansion and operational excellence.
• Management: Introduces the management team, highlighting their experience, roles, and contributions to driving the company towards its goals.
• Financial Plan : Forecasts the 5-year financial performance of the printing company, detailing expected revenue streams, profitability, and the financial strategy to ensure sustainability and growth.

Printing Company Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The Executive Summary introduces your printing business’s plan, providing a succinct overview of your company and its offerings. It should outline your market positioning, the variety of printing services you provide, including digital printing, large format printing, and specialized printing solutions, as well as its location, size, and a snapshot of daily operations. 

This section should also delve into how your printing business will fit into the local market, including the number of direct competitors in the area, identifying who they are, along with your business’s unique selling points that set it apart from these competitors.

Moreover, information about the management and co-founding team should be included, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented.

Printing Business Plan Executive Summary Example

Business Overview

In your executive summary’s  business overview , provide clear and concise information about your printing business. This includes the name of your company, the location of your facility, the technology you use, and a brief overview of your operations.

Detailing these aspects not only introduces your business but also sets the stage for showcasing its unique attributes. Your  Unique Selling Proposition  ( USP ) should be highlighted here, whether it’s your cutting-edge printing technology, wide range of services, or commitment to sustainability. Your USP is what captures the attention of your audience and showcases the unique value your business brings to the commercial printing industry.

Example: “Print Innovations Ltd.,” located in the heart of Silicon Valley, operates a 10,000 sq. ft. state-of-the-art printing facility equipped with advanced digital and offset printers and finishing equipment. Our USP lies in our ability to provide rapid, high-quality printing solutions, from small customized orders to large-scale commercial projects, all while adhering to eco-friendly practices.

Market Overview

The market overview should provide a snapshot of the commercial printing industry’s size, growth trends, and key dynamics. Using data such as market value and growth rates can help paint a picture of the industry landscape. Discussing trends like the shift towards digital printing and sustainable practices can offer insights into the industry’s future and your company’s role within it.

The  competitive landscape  is also critical. This part should identify your main competitors and explain how your service distinguishes itself, whether through innovative solutions, superior quality, customer service, or environmental initiatives.

Example: Print Innovations is part of the $162 billion U.S. commercial printing industry, expected to grow at a 2.8% CAGR through 2030. Despite stiff competition, our company sets itself apart with its emphasis on digital innovation and sustainability, offering environmentally friendly printing options that appeal to a growing segment of eco-conscious customers.

Management Team

The expertise and background of your management team are significant assets to your business. Highlight the key qualifications and experiences of your team members, emphasizing the industry knowledge and leadership driving your business.

Example: Led by co-founders Alex Johnson and Taylor Smith, Print Innovations benefits from a blend of entrepreneurial spirit and industry expertise. Alex, with over 15 years in digital printing technology, and Taylor, an expert in sustainable business practices, combine their  strengths  to position Print Innovations as a leader in innovative and eco-friendly printing solutions.

Financial Plan

Your financial plan should succinctly summarize your financial objectives and projections, including revenue targets and profit margins, to provide a clear picture of your printing business’s financial future.

Example: Print Innovations aims to achieve $2 million in annual revenue by 2028, targeting a 16%  EBITDA  margin. Our financial strategy focuses on expanding our service offerings and leveraging the latest printing technologies to increase efficiency and reduce costs, positioning us for sustained growth and profitability in the competitive printing industry.

For a printing business, the Business Overview section can be efficiently divided into 2 main parts:

Facility & Operations

Briefly describe the physical setup of your printing facility, emphasizing its design, efficiency, and the technology-driven environment that ensures high-quality printing services. Mention the business’s location, highlighting its accessibility and the convenience it offers to clients, such as proximity to business districts or ease of delivery and pickup services. Explain why this location is advantageous in attracting your target clientele, including businesses, professionals, and retail customers.

Services & Pricing

Detail the range of printing services offered, from standard document printing to specialized services like large format printing, custom merchandise printing, and high-quality digital printing solutions. Outline your pricing strategy , ensuring it reflects the quality of printing services provided and matches the market you’re targeting. Highlight any bulk order discounts, business account deals, or loyalty programs that provide added value to your clients, encouraging repeat business and customer loyalty.

Industry size & growth

In the Market Overview of your printing business plan, start by examining the size of the printing industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key market trends

Proceed to discuss recent market trends , such as the increasing demand for customized printing solutions, the growth in digital and 3D printing technologies, and the shift towards sustainable and eco-friendly printing practices. For example, highlight the demand for services that cater to specific customization needs, such as personalized marketing materials, custom packaging, and on-demand printing, alongside the rising popularity of green printing solutions.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your printing business in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your printing business’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Printing Industry

The initial step in conducting a competitive analysis is to pinpoint your competitors. Start by mapping out local print shops and digital printing services. If your business specializes in high-quality, custom print jobs, your direct competitors are other print shops that offer similar services, as well as larger online printing companies. Don’t forget about indirect competitors like office supply stores that offer basic printing services.

Utilize online resources such as Google Maps to understand the geographical distribution of your competitors. Websites like Yelp and TripAdvisor can provide customer reviews and ratings, offering insights into the  strengths and weaknesses  of these competitors. For instance, if multiple reviews highlight the quick turnaround and high-quality prints at “PrintPro Services,” this indicates a significant strength of that competitor.

Analyzing Competitors’ Strategies in the Printing Business

Evaluating your competitors’ strategies involves looking at various factors:

• Product Offerings:  Analyze the range of printing services offered. If “EcoPrint Solutions” is becoming popular for its sustainable printing options, it suggests a  market trend  toward environmentally friendly printing services.
• Printing Technology:  Consider the technology and methods used. A company like “Precision Prints” that employs state-of-the-art digital printing technology may cater to a different clientele than a shop like “Retro Print Studio,” known for traditional screen printing techniques.
• Pricing Strategy :  Compare your pricing with that of competitors. Are your services priced competitively with “Budget Print Hub,” or do they align more with the high-end services of “Luxury Print Works”?
• Marketing Strategies :  Observe how competitors market their services. Do they have a significant online presence, or do they focus more on B2B relationships and networking within specific industries?
• Customer Service:  Evaluate the level of customer service provided. For example, “Friendly Printers” might be renowned for its exceptional customer support and personalized service, which enhances the overall customer experience.
• Operational Efficiency:  Look at whether competitors are leveraging technology or innovative processes to improve their service delivery, such as “Streamline Prints” with its efficient online ordering and tracking system.

What’s Your Printing Business’s Value Proposition?

Reflect on what makes your printing business unique. Perhaps you offer unparalleled quality and precision in large-format printing, or maybe you provide a wide range of customizable printing options that aren’t available from other local providers.

Identify gaps in the market through customer feedback and industry trends. For instance, the increasing demand for eco-friendly and sustainable printing options might represent an opportunity if your competitors have yet to address this need adequately.

Consider your business location: A printing business in a commercial district may focus on corporate and B2B services, while one in a university area could cater to academic printing needs, offering specialized services such as thesis and project printing.

First, conduct a SWOT analysis for the printing business, highlighting Strengths (such as advanced printing technology and a broad range of printing services), Weaknesses (including reliance on equipment that may require costly maintenance or the challenge of adapting to rapidly changing technology), Opportunities (for example, the growing demand for personalized and on-demand printing services), and Threats (such as digital media alternatives reducing the need for traditional printing).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, an engaging online presence, and partnerships with local businesses. Emphasize the importance of showcasing your unique capabilities, such as high-quality printing, fast turnaround times, or eco-friendly printing options, to differentiate your business from competitors.

Marketing Channels

Effectively utilizing various marketing channels is key to reaching potential clients and enhancing brand visibility:

Digital Marketing

• Website Optimization:  Create a user-friendly website that not only showcases your services but also offers resources, such as downloadable print templates, industry insights, and FAQs. Optimize it for SEO to improve online visibility.
• Content Marketing Strategies:  Produce informative and engaging content, such as blog posts, infographics, or video tutorials, addressing common printing queries, emerging trends, and case studies showcasing successful projects.

Social Media Engagement

• Platform Selection:  Identify the most suitable social media platforms for your business. LinkedIn is effective for B2B outreach, while Instagram and Pinterest can showcase visually appealing print designs and creative concepts.
• Engagement and Interaction:  Regularly engage with your audience by responding to comments, sharing user-generated content, and hosting interactive sessions like live Q&A sessions or design challenges.

Local Networking and Advertising

• Networking Events and Partnerships:  Participate in local business networking events, industry conferences, and trade shows to establish connections, build partnerships, and generate leads.
• Local Advertising Strategies:  Consider investing in targeted local print ads in newspapers, and magazines, or sponsoring community events or local sports teams to boost brand visibility within your immediate vicinity.

Promotional Activities

Attracting and engaging clients through compelling offers and initiatives:

Introductory Offers

• Discounts and Bundled Deals:  Offer first-time client discounts or package deals for bulk orders to entice new clients to experience your services at a reduced cost.
• Seasonal Promotions:  Launch seasonal promotions like “Back-to-School Printing Specials” or “Holiday Greeting Card Packages” tailored to current market needs and trends.

Referral Programs

• Incentivizing Referrals:  Encourage satisfied clients to refer others by providing them with discounts, free add-ons, or credits on their next order for successful referrals.
• Client Testimonials and Case Studies:  Highlight satisfied client testimonials and case studies showcasing successful projects on your website and marketing materials to build credibility and trust.

Sales Channels

Optimizing  sales channels  to maximize revenue streams and customer satisfaction:

Online Ordering System

• Seamless User Experience:  Ensure a seamless online ordering system on your website, allowing clients to easily request quotes, upload files, track orders, and make payments securely.
• E-commerce Integration:  Integrate an e-commerce platform into your website to sell printing-related products like custom stationery, promotional items, or design templates directly to clients.

Client Engagement Strategies

• Upselling and Consultative Selling:  Train your sales team to upsell by suggesting additional services, premium finishes, or design consultations tailored to each client’s specific needs and project requirements.
• Exceptional Customer Support:  Provide personalized and prompt customer service, guiding clients through the printing process, offering expert advice, and ensuring satisfaction with every interaction.

Membership and Loyalty Programs

• Tailored Membership Plans:  Introduce membership options offering discounts on recurring orders, bulk printing, or exclusive access to new services or products.
• Rewarding Loyalty:  Develop a robust loyalty program where clients earn points for every purchase, which they can redeem for discounts or exclusive offers on future orders.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the printing business’s launch, marketing initiatives, customer base growth, and expansion goals. This should include key phases such as establishing your facility, launching your website and online ordering system, initial customer acquisition efforts, and the evaluation of potential new services or technologies to keep your business at the forefront of the printing industry, ensuring the business progresses with clear direction and purpose.

The Management section focuses on the printing business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the printing business toward its financial and operational goals.

For your printing business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your printing business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your printing business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Printing Press Business Plan

The extensive marketplace, ever-increasing demands, and abundant opportunities for scalability make the printing press business an exciting opportunity for anyone to start.

Is your business idea financially feasible? Is it capable of achieving desired growth? What would be the approximate costs to run this business? Answering foundational questions gets much easier when you have a comprehensive business plan for your printing press business.

Need help writing a business plan for your printing press business? You’re at the right place. Our printing press business plan template will help you get started.

Free Business Plan Template

Download our free printing press business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Printing Press Business Plan?

Writing a printing press business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your printing press business, its location, when it was founded, the type of printing press business (E.g. digital printing, offset printing, specialty printing, wide format printing), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap. Products and Services: Highlight the products and services you offer in your printing press business. Highlight the USPs and differentiators to establish a competitive edge.For instance, you may include print graphic designing services, print finishing services, embossed printing, large format prints, etc as some of your USPs.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Offset printing press:   They offer consistent high-quality results making it ideal for projects like magazines, books, newspapers, etc. 
• Digital printing press: These are the most prevalent ones ruling the market. They are highly versatile and offer high-quality print results for all the products.
• Online printing press: They allow customers the flexibility to upload their designs and get those printed in their desired quality, right from the comfort of their homes.
• Specialty printing press: They offer novel printing solutions like embossing, foil stamping, engraving, screenprinting, letterpress, and much more.
• Describe the legal structure of your printing press company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your printing press company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established printing press service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, marketing agencies, small and medium-scale businesses, educational institutions, event planners, and retailers would be an ideal target audience for the digital printing press business.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For example, you can either own a traditional printing press and plan to expand it across the city or you can focus on niche markets like wide format printing, specialty printing, etc.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your printing press services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the printing press market like advanced technologies and equipment, emerging demand for novelty printing solutions, etc. Explain how your business will cope with all the trends.For instance, the 3D and Interactive printing press market is experiencing tremendous growth; explain how you plan on dealing with this potential opportunity. Regulatory Environment: List regulations and licensing requirements that may affect your printing press company, such as business registration, environmental compliances, intellectual and copyright property rights, local zoning permits, etc.

Here are a few tips for writing the market analysis section of your digital printing business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Printing services like digital printing, offset printing, 3D printing, wide format printing, etc.
• Graphic services
• Print Finishing solutions like binding, lamination, cover, etc.
• Stationery products
• Packaging and label solutions
• Getting clients’ requirements and getting creative designed by graphic designers.
• Getting approval from the client.
• Choosing appropriate printing techniques and beginning printing.
• Giving final touches to printed materials.
• Packing it appropriately and getting it delivered.
• Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.This may include regular maintenance of machinery, using high-quality materials, safe practices, and a sustainable approach.
• Additional Services: Mention if your printing press company offers any additional products or services. You may include ready-to-customize marketing materials, customized printing services, i.e. variable data printing, sustainable printing solutions, free delivery, etc.

In short, this section of your printing press plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, large format printing, hybrid printing technologies, sustainable practices, and 3D and interactive printing solutions could be some of the great USPs for a printing press company.
• Pricing Strategy: Describe your pricing strategies- how you plan to price your printing services to stay competitive in the local and online market. You can mention entry offers, special discounts, bulk pricing, and other pricing strategies to attract new customers and retain the existing ones.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—local advertising, banners and hoardings, social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls to startups, businesses, and industries, referral programs, partnering with graphics designing specialists and agencies, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, special offers for existing clients, priority pass, complimentary services like post-printing finishes, etc.

Overall, this section of your printing press business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your printing press business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your printing business’s staffing requirement, including the number of employees needed. Include desired qualifications, skill sets and training requirements, familiarity level with advanced technologies, and their duties.A printing press requires graphic designers, business executives, printing specialists, technicians, packaging team members, etc.
• Operational Process: Outline the processes and procedures you will use to run your printing press business. Your operational processes may include getting a client and directing them with appropriate print solutions, offering quotations, machinery and equipment maintenance, employee training, and packing and sending shipments for online orders.
• Equipment & Machinery: Include the list of equipment and machinery required for a printing press, such as printing machines, inkjet technologies, finishing tools and equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your printing press business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your printing press company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities. Include qualifications, skills, and relevant experience of key members in this section.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your printing press services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your printing press business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a printing press business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the printing press industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your printing shop business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample printing services business plan will provide an idea for writing a successful printing press plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our printing press business plan pdf .

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Frequently Asked Questions

Why do you need a printing press business plan.

A business plan is an essential tool for anyone looking to start or run a successful printing press business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your printing press company.

What is the easiest way to write your printing press business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any printing press business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a printing press business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my printing press business plan?

The level of detail of the financial projections of your printing press business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a printing press business plan include?

The following are the key components your printing press business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good printing press business plan help me secure funding?

Indeed. A well-crafted printing press business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Printing and Photocopy Business Plan Sample

Fill the form to download printing and photocopy business plan example.

Starting a 3D printing business or other types of printing business has many benefits. It is very easy to get started with a very low investment from your home, or you can increase its size depending on your investment.

In order to launch this business successfully, you will need to prepare comprehensive printing and photocopy business plan which will lay the foundations for future business operations and decisions.

If you are wondering how to write one, then here is a printing and photocopy business plan sample  to help you write your own.

Executive Summary

Thinktank will be a business service provider based in Miami, Florida. Founded by Mrs. Cindy Smith, Thinktank will offer a variety of business services including postal, shipping, faxing, and copying to the local residents. While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix. The local area has been in dire need of a service of this type for some time and Thinktank plans to adequately serve them through the consistent delivery of real-time business solutions.

The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must acquiesce. The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day-to-day operations of the organization.

To read the complete executive summary click here

Useful Resource:   How to write an executive summary for a business plan

Financial Highlights

View the full financial highlights by downloading the pdf

Startup Summary

For a detailed startup summary, click here to download a pdf

Industry at a Glance

Click here to read more about the industry at a glance.

Key External Drivers

Industry activity is mostly affected by the level of outsourcing of non-core activities. A growing trend of outsourcing administration functions has resulted in significant growth in revenue in the past. Although rising competition from other industries is now occurring.

Download the pdf file here for a complete guide on key external drivers

SWOT Analysis

1. Location. The location is one of the primary strengths of the Thinktank business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.

1. Lack of funding. Funding is the sole weakness of the Thinktank business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable, sustainable business.

Opportunities

1. Limited competition. The limited amount of local competition  is the primary opportunity for Thinktank as it will give the  organization the opportunity to develop a loyal customer base  while erecting barriers to entry.

1. Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.

Click here to download the pdf for complete detail of the SWOT analysis.

Financial Indicators

To learn more about financial indicators, click here to download the pdf

Projected Cash Flow

Click here to download the pdf to view the full projected cash flow

Projected Balance Sheet

Click here to download the pdf to view the full projected balance sheet

Click to view the faxing and printing and photocopy business plan. Our experienced MBA business plan writers professionally write each business plan and work with you to develop a winning plan.  Your business plan can look as polished and professional as this sample business plan, we provide real sample business plans free of charge.

Business Plan Sample for Printing and Photocopy Business

Download Printing and Photocopy Business Plan Example PDF

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Digital Print Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting a digital print shop? If YES, here is a complete sample digital printing business plan template & feasibility report you can use for FREE .

Printing shop business does pretty well if it is properly located in the right location. It has been proven over and over again that a printing hubs and commercial centers are indeed a thriving location for a printing shop. This is the reason why any entrepreneur who is interested in starting a printing shop business will be willing to pay much to locate the business in any of the locations stated above.

A Sample Digital Printing Shop Business Plan Template

1. industry overview.

Operators in the printing industry mainly print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Printing shops engage in a variety of printing processes which include lithographic, gravure, screen, flexographic, digital and letterpress.

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It is important to state that this industry does not include publishers that also perform printing, nor does it comprise companies that perform pre-press or post – press services without traditional printing.

A close study of the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital media replaces traditional paper products. In the interim, profit margins are expected to slightly increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing Industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the united states of America alone the industry rakes in a whopping sum of billion annually. There are about 48,698 registered and licensed printing shops scattered all across the length and breadth of the United States and they are responsible for employing about 458,145 people.

The industry is projected to enjoy -0.2 percent annual growth within 2011 and 2016. It is important to state that the establishments with the dominant market share in the printing industry in the United States are Quad / Graphics and R.R. Donnelley and Sons.

Research carried out by IBISWORLD shows that the Printing industry’s long-term struggles have continued over the past five years as digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising, yet over the past two decades, rapid technological change has upended both markets and sent the industry into structural decline.

The report further states that the migration of media content and ad dollars to digital platforms has only accelerated since 2011, precipitously reducing demand for the Printing industry. Amid this trend, industry revenue is expected to decline at an annualized rate of 0.2 percent over the five years to 2016 to $85.7 billion.

If you are looking towards starting your own printing business, then you should endeavor to learn the trade. The truth is that the technology and processes involve in this line of business is one that will require a period of time (months) to learn.

Over and above, the printing industry is pretty much open to new entrepreneurs and investors to come in and build a successful business.

But they must first and foremost ensure that they conduct thorough feasibility studies and market survey before situating the business in any location. This is very important because if this type of business is better located in an area that has available market for its services.

2. Executive Summary

F.F Robin & Sons® Printing™, LLC is a standard and registered printing company. We have been able to secure a standard and well – positioned office facility in a busy business district in Los Angeles – California. We are a world class printing company that is set to compete in the highly competitive printing industry not only in the United States market, but also in the global market.

F.F Robin & Sons® Printing™, LLC will be involved in the all aspect of printing services such as commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing, manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.

Our business goal is to become one of the leading printing companies in the United States and we will make sure that every printing job that leaves our printing press can favorable compete with the best in the industry. Our workers are going to be selected from a pool of talented and highly creative professional printers in and around Los Angeles – California and also from any part of the United States as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading printing companies in the United States and throughout the globe.

At F.F Robin & Sons® Printing™, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. F.F Robin & Sons® Printing™, LLC is a private business that is owned and managed by Mr. Felix F. Robin and his immediate family members.

F.F Robin studied Printing Technology from Illinois Institute of Technology and he has well over 10 years of hands on experience working with one of the leading printing companies in the United States of America. He will be bringing his wealth of experience to grow F.F Robin & Sons® Printing™, LLC to become a national brand.

3. Our Products and Services

F.F Robin & Sons® Printing™, LLC was established with the aim of maximizing profits in the Printing industry. We want to compete favorably with the leading printing companies in the United States of America which is why we have but in place a competent quality assurance team that will ensure that all our printing jobs and other related printing services rendered meet and even surpass our customers’ expectations and match – up with international best practices.

We will work hard to ensure that F.F Robin & Sons® Printing™, LLC is not just accepted in Los Angeles – California but also nationally throughout the United States of America. Our service offerings are listed below;

• Commercial lithographic printing
• Commercial gravure printing
• Commercial flexographic printing
• Commercial screen printing
• Quick printing
• Digital printing
• Manifold business forms printing
• Book printing
• Blank book, loose-leaf binders and devices
• Other related printing services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class printing company whose services and brand will not only be accepted in Los Angeles – California but also throughout the United States of America and the global market.
• Our mission is to build a world class printing company that will be known to execute top notch printing projects and to become the number one choice for branding, advertising and promotion agencies and other stake holder in the industry.
• We want to build a printing company that can favorably compete with other leading brands in the industry.

Our Business Structure

F.F Robin & Sons® Printing™, LLC is a printing company that intend starting small in Los Angeles – California, but hope to grow big in order to compete favorably with leading printing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At F.F Robin & Sons® Printing™, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director
• Human Resources and Admin Manager
• Sales and Marketing Executive

Printing Machine Operators

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.

Creative Director:

• Serves as project manager of the organization; works directly with employees
• Responsible for designing and approving concepts for printing of materials for client
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications / journals; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and printing machine operators and rapid prototyping specialist
• Ensures that the organization work in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for F.F Robin & Sons® Printing™, LLC
• Serves as internal auditor for F.F Robin & Sons® Printing™, LLC
• In charge of handling commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.
• Liaises with clients to determine their requirement and budget
• Working to a brief, which details what the space will be used for, and finding out the client’s personal ideas and requirements
• Responsible for creating patterns and operating printing machines cum equipment
• Responsible for developing detailed designs and choosing materials
• Responsible for preparing drafts or material based on an agreement brief.
• Researches and advices the organization on style, genre and other trendy info as it relates to printing et al.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

We are quite aware that there are several printing companies both large and small in the United States of America which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

F.F Robin & Sons® Printing™, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured printing business that can favorably compete in the highly competitive printing industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for F.F Robin & Sons® Printing™, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of F.F Robin & Sons® Printing™, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

As a new printing company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from the government and other high profile clients in the already saturated and highly competitive printing and industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

Beyond every reasonable doubt, the opportunities in the printing industry are massive considering the number of individuals and corporate organizations that would need the services of standard printing companies. As a standard printing company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new printing shop or even a 3D printing and rapid prototyping services company in same location where our target market exists and who may want to adopt same Business model like us. We are not ruling out the fact that unfavorable government policy can also affect our business.

7. MARKET ANALYSIS

• Market Trends

The trend in the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.

The Printing industry over time has experienced rapid growth and this is due to rapid technological advancements, falling costs and new uses for printing technology. Going forward, the demand for printing service and of course the revenue generated is projected to increase rapidly.

As a printing company with the aspiration to favorably compete in the industry, you are expected to keep tab with new trends and products that are always coming up in the industry. It is important to state that in recent time, for a printing company to continue to stay in business and grow, they must continue to come up with highly creative design and concepts and also engage in other printing related services.

8. Our Target Market

Before starting our printing company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully carry out promotions and branding of their products and services without hiring the services of a standard printing company like ours.

We will ensure that we develop strategic pacts with corporate organizations, advertising and branding agencies, and religious organizations et al.

This will give us several options to generate revenue for our company. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that all our printing services are well accepted in the marketplace. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Aspiring celebrities
• Entrepreneurs and Startups

Our competitive advantage

It is a fact that the competition in the printing industry is getting stiffer by the day, you have to be highly creative and come up with appealing designs and concepts and very neat jobs in order to survive in the industry.

The printing industry is indeed a profitable and at the same time a highly competitive industry; it enjoys strong demand as organizations and individuals continue to print materials for promotional purposes. Clients will only hire your services if they know that they can get nothing but the best from you.

We are quite aware that to be highly competitive in the printing industry means that you are not only expected to be able to deliver consistent and highly creative designs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and other support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups printing companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

F.F Robin & Sons® Printing™, LLC is established with the aim of maximizing profits in the printing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. F.F Robin & Sons® Printing™, LLC will generate income by offering the following printing services and other printing related services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual who would need the services of printing companies whenever they have to conduct promotions and branding and also other related printing services.

We are well positioned to take on the available market in the printing industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our printing company to enviable heights.

We have been able to critically examine the printing services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for F.F Robin & Sons® Printing™, LLC, it is based on the location of our business and of course the wide range of our printing services and target market;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $400,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same printing services or even 3D printing and rapid prototyping services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are not ignorant of the fact that there are stiffer competitions in the printing industry; there are loads of printing shops and even 3D printing and rapid prototyping services companies jostling for contracts; which is why we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the general printing industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of F.F Robin & Sons® Printing™, LLC.

Our goal is to grow F.F Robin & Sons® Printing™, LLC to become one of the leading printing companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

F.F Robin & Sons® Printing™, LLC is set to make use of the following marketing and sales strategies to attract clients and win printing contracts;

• Introduce our printing company by sending introductory letters alongside our brochure to corporate organizations, advertising and branding agencies, religious organizations and key stake holders.
• Promptness in bidding for printing contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent printing services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Join local chambers of commerce and industries to network and market our services
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the Los Angeles – California and beyond which is why we have made provisions for effective publicity and advertisement of our printing company. Below are the platforms we intend to leverage on to promote and advertise F.F Robin & Sons® Printing™, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of F.F Robin & Sons® Printing™, LLC and the services we offer
• List our printing company in local directories / yellow pages
• Advertise our printing company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

If you are conversant with the printing industry or even the 3D printing and rapid prototyping services industry, you will realize that the pricing structure ranges from fixed price rate to per square foot billing and even to the quantity of materials to be printed on.

Almost all companies adopt all the available pricing system as it applies to the quantity of the job or project they are expected to execute.

At F.F Robin & Sons® Printing™, LLC we will adopt all the pricing system as is obtainable in the industry but we will ensure that we keep the prices of our services a little below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services to help them print on their promotional materials.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one-off printing services jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by F.F Robin & Sons® Printing™, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that F.F Robin & Sons® Printing™, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for printing services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our printing services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to setting up a standard printing services business, the machines and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard printing services company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup F.F Robin & Sons® Printing™, LLC in Los Angeles – California, U.S;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, standard printing machines and equipment, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• The amount required to purchase the needed software applications – $3,500
• Launching an official website will cost – $500
• The amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
• Miscellaneous – $2,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard printing company in the United States of America. Please note that the salaries for the payment of staff members for the first 3 months is included.

Generating Funds / Startup Capital for F.F Robin & Sons® Printing™, LLC

F.F Robin & Sons® Printing™, LLC is a privately registered family business that will be owned by Mr. F.F Robin and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 ( Personal savings $85,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting F.F Robin & Sons® Printing™, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our printing services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

F.F Robin & Sons® Printing™, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility plus renovation of the facility: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed printing machines and equipment: Completed
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industries: In Progress

Print Shop Business Plan Template [Updated 2024]

Print Shop Business Plan Template

If you want to start a print shop or expand your current printing business, you need a business plan.

The following Print Shop business plan template gives you the key elements to include in a winning printing company business plan. In addition to this template, a solid plan will also include market research to help you better understand the printing industry, your competitive advantage and your specific target market. It will also help you prepare your marketing strategy and financial statements.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.

Print Shop Business Plan Example

I. executive summary, business overview.

[Company Name] is a new print shop located in [Location]. We offer state of the art printing services to help our customers with all of their artistic projects or business needs. We offer several custom print products, including business cards, flyers, resumes, brochures, and posters. Each product can be custom made and designed to fit our customers’ needs. We aim to be the #1 print shop in the [Location] area by providing high quality products and excellent customer service.

[Company Name] is led by [Founder’s Name], who has considerable experience working at a print shop. For ten years, he has worked for a FedEx Print and Ship Center and thoroughly enjoyed creating custom print orders for his customers. He started out as an associate but worked his way into management, where he learned several aspects of running such a business. He has finally finished planning his own print shop business and is ready to launch [Company Name].

Products Served

Our mission is to help individuals and businesses in the area with all their printing needs. We offer numerous products to achieve this goal, including stationery, resumes, invitations, and business cards. All customers are welcome to order their print products with us. Whether an individual needs to print ten copies of their resume or a business needs 500 copies of a flyer, we can help them out.

Customer Focus

[Company Name] will primarily serve the residents who live within a ten mile radius of our store as well as small businesses located in the area. The demographics of these customers are as follows:

• 47,125 residents
• 400 small to medium-sized businesses
• Average income of $56,100
• 39.1% married
• 44.2% in Mgt./Professional occupations
• Median age: 38 years

Management Team

[Company Name] is led by [Founder’s Name] who has worked at a Fedex Print and Ship Center for ten years. While [Founder’s Name] has never run a store himself, he was a manager of the store and has considerable experience designing and printing custom print orders. As such [Founder’s Name] has an in-depth knowledge of the print shop business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). He will hire several other staff to help run the aspects of the business that he is unfamiliar with.

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

• There are currently very few businesses dedicated to offering high-quality print services. [Founder’s Name] surveyed the area and found that our services are in high demand.
• Our location is in a highly convenient location to significant numbers of passersby each day.
• The management team has a track record of success in the print shop business.
• The print shop business is a proven business and has succeeded in communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $550,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $200,000
• Printers and other equipment: $100,000
• Supplies and inventory: $100,000
• Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

Customers can order their prints either in store or on our website. Our website provides hundreds of templates so customers can quickly design their order. Our staff will be well-educated in designing and printing out our products, so they can easily help any customers who order their prints in person. We guarantee that each order will be perfect the first time and will offer free re-prints and discounts on future orders if customers aren’t immediately satisfied with the final product.

[Company Name]’s History

After conducting a market analysis and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [Date of Incorporation].

[Founder’s Name] has found a potential location and is currently doing due diligence to assess if it is a good location to launch the print shop.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo and website located at [website]
• Determined the list of print services to be offered
• Determined equipment and inventory requirements
• Began recruiting key employees

[Company Name]’s Products/Services

We offer a long list of customer print products for the residents and businesses of [Location]. Some of these services include:

• Business cards
• Invitations
• Training materials
• Marketing materials

Customers can order their prints online or in our store. Depending on the service, we can complete their order in mere minutes or in a few days. Pricing will be dependent on what our customers need printed and how many copies they need.

III. Industry Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here. Even in a digital age, custom print projects are still in high demand. Individuals may request custom printings for artistic projects, to create invitations to special events, or to help their career (such as ordering resumes or business cards). Businesses often need hundreds of copies of flyers, brochures, marketing materials, and other products to achieve their organization’s goals. If an individual or business does not have the equipment to create their prints, they seek the help of custom print shops.

According to Mordor Intelligence, the global commercial printing market was valued at $433.79 billion in 2021 and is expected to grow at a rate of 1.74% from now until 2027. This growth is due to increasing advertising needs of enterprises all around the world. Therefore, now is a great time to start a new print shop, as these services are in demand all over the world.

IV. Customer Analysis

Demographic profile of target market.

Customer Segmentation

We will primarily target the following three customer segments:

• Individuals : Individuals have many custom print needs. For example, they may need to print copies of their resume, business cards, or posters for artistic projects. Whatever our local customers need, we can make their visions a reality.
• Small businesses : Local small businesses have extensive printing needs but don’t always have the equipment to get the job done. Therefore, we expect much of our sales to come from local small businesses.
• Marketing teams : Marketing departments create a lot of custom prints and products. We expect that marketing departments that don’t have the equipment to print out their marketing materials will need our services.

V. Competitive Analysis

Direct & indirect competitors.

The following establishments are located within a ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Fedex Print & Ship Centers Though Fedex is primarily known for its shipping service, the company has many print and ship centers that customers can send custom print jobs to. Customers can print out their projects at the self-serve computers or send an order online through Fedex’s website.

While Fedex will continue to be a successful business, it does not specialize in offering custom print orders. It is also not a very popular service, as most people just utilize Fedex to ship their packages. Therefore, we expect many people will be more inclined to hire our services over Fedex.

UPS Like Fedex, UPS is known for its popular shipping services. However, UPS also offers printing services. Customers can order prints for brochures, menus, posters, forms, letterhead, and more. UPS offers consultations at over 3,900 stores and provides thousands of templates online for those who want to order everything through the website.

Though UPS will continue to thrive, we will price our services more moderately than UPS. We expect many people will be more enticed to work with us because of our affordable pricing.

Joe’s Custom Prints Joe’s Custom Prints is one of the most popular printing shops in the [Location] area. Joe’s offers all the custom print jobs you can imagine, including flyers, posters, postcards, forms, and more. Once an order comes through, Joe’s guarantees that it will be finished within 48 hours or less.

While Joe’s Custom Prints will continue to be popular, it is located on the other side of town. Therefore, we don’t expect it to be a major competitor with us.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Management : Our management team has years of print shop experience that allows us to serve customers in a much more sophisticated manner than our competitors.
• Relationships : Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders and newspapers. As such, it will be relatively easy for us to build branding and awareness of our store.
• High Quality Prints : Unlike most of our competitors, we specialize in providing high quality customer print jobs. The quality of our work will keep customers coming back with more projects.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

• High-quality printing services and products
• Fast completion and delivery of final print products
• Excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents living within a ten-mile radius. [Company Name]’s promotion strategy to reach these potential customers includes:

Website/SEO [Company Name] will develop a professional website that displays samples of the print products we can make. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to visit the store.

Advertising [Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.

Ongoing Customer Communications [Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events Before opening the store, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].

Pricing Strategy

[Company Name] pricing will be moderate, so customers feel they receive great value when utilizing our printing services.

VII. Operations Plan

Functional roles.

In order to execute [Company Name]’s business model, the company needs to perform many functions, including the following:

Administrative Functions

• Bookkeeping
• Website maintenance
• Hiring and training staff

Service Functions

• Custom print order fulfillment
• Customer service
• Payment processing/cashiering
• Maintenance functions

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name], who has considerable experience working at a print shop. For ten years, he has worked for a FedEx Print and Ship Center and thoroughly enjoyed creating custom print orders for his customers. He started out as an associate but worked his way into management, where he learned several aspects of running such a business. As such [Founder’s Name] has an in-depth knowledge of the print shop business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). He will hire several other staff to help run the aspects of the business that he is unfamiliar with.

Hiring Plan

[Founder’s Name] will serve as the Store Manager. In order to launch the store, we need to hire the following personnel:

• Assistant Managers (2 to start)
• Store Associates (4 to start)
• Part-Time Bookkeeper (1 to start)
• Part-Time Administrative Assistant (1 to start)

IX. Financial Plan

Revenue and cost drivers.

The key revenues for [Company Name] will come from the fees we charge for our printing services.

The major cost drivers for the company will include equipment maintenance and purchasing, inventory costs, salaries, the lease, and marketing expenses.

Capital Requirements and Use of Funds

Key assumptions.

  5 Year Annual Income Statement

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Print Shop Website Business Plan

Start your own print shop website business plan

PrintingSolutions.com

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

PrintingSolutions.com is being designed as a global Internet printing services/print shop who is focused on reducing the overall printing price structure, in addition to enabling business-to-business transactions for printing presses and the graphic art design industry. PrintingSolutions.com will also attain a competitive edge by offering services such as website development and e-commerce, which have become essential for any business presence.

PrintingSolutions.com intends to establish and operate an Internet print shop with services costing significantly less than the prices of its competitors, while supplying superior quality. Incorporating its website and graphic art services, Printing Solutions will enable both start-up and existing companies to reduce their printing and e-commerce costs.

Highlights of PrintingSolutions.com

• Breakthrough services. PrintingSolutions.com will develop a unique website that provides customers various ways to create business stationery, including business cards, envelopes, notepads, and door hangers. A graphic art design center will also be provided, enabling customers to create company logos and other designs essential to their company’s identity.
• Trademarks. The company plans to register a corporation under the name of PrintingSolutions.com and operate under the same name.
• Large markets. Recent studies by Forrester Research Inc. reveal that business-to-business (B2B) commerce will total $2.7 trillion in revenue by Year 5. The data emphasize that e-marketplaces will be responsible for 53% of all online business trade.
• Seasoned management. The company’s management is highly experienced and qualified.
• Customers. The company will primarily target small and start-up businesses throughout the country. The company will also develop plans to negotiate deals with big businesses.

The biggest competitive threat for PrintingSolutions.com will come from iPrint.com. However, we will have a competitive advantage over iPrint.com by offering lower prices on all products and services. Customers in this industry are sensitive to both quality and price, and at PrintingSolutions.com they will benefit from both offerings.

PrintingSolutions.com has a world-class management team with direct knowledge of the industry, extensive research experience, and unique administration skills. The team will be led by Mr. Dalton Grant.

The company projects that during the second half of Year 1 it will generate revenues of $250,000. Projected revenues for Year 2 and Year 3 are $2.91 million and $5.82 million, respectively. PrintingSolutions.com is seeking $830,000 in venture capital to be used for:

• Establishing an organization and office presence in both the United States and overseas.
• Completing development of the Internet print shop.
• Marketing the website and its services and products.

1.1 Mission

The mission of PrintingSolutions.com is to become a global company, utilizing the power of the Internet to become the market leader in providing online printing, website designs, graphic art designs, and a B2B portal for the untapped printing press and graphic art design industries. To accomplish this, the company will combine high-quality workmanship with the lowest costs in the industry.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

PrintingSolutions.com will be incorporated as a C-corporation, with principal offices located in Bluegene, Oregon. All operations, from administration to website development, will take place at this leased office location of approximately 1,000 square feet. The company also plans to establish an office offshore to facilitate, control prices, and monitor the quality of work.

2.1 Start-up Summary

The company’s product selection will not need a high initial investment. The staff that develops websites is capable of many other projects, too. In addition, the materials required for printing do not expire and can be utilized for other printing purposes as well.

PrintingSolutions.com will be an online provider of printing and B2B print services, focusing on the business market. This will be fortified with the company’s graphic art and website design services.

The online print shop will offer customers a one-stop shop for addressing their printing needs. Customers will be able to easily design and order customization on thousands of products, primarily small-quantity printed products. By automating and enhancing the print order process and electronically connecting our online printing services to carefully-selected commercial print vendors, it is believed, based on experience in the printing industry, that the company will significantly reduce the costs and inefficiencies associated with the traditional printing process. Our online print services are designed to be more convenient and cost-effective than printing alternatives provided through traditional print channels.

PrintingSolutions.com will simplify the design and ordering process in several ways, including the elimination of manual steps and handwritten forms used by traditional print shops. The company believes this will significantly reduce reprint-due-to-error costs and the associated print wastage incurred by commercial print vendors. Exact re-prints of previous orders will be available at a reduced cost. At the same time, the company will lower costs and improve capacity utilization for its commercial print vendors since it will electronically route orders to commercial print vendors that have idle capacity. PrintingSolutions.com also believes that these efficiencies, incorporated with lower overhead costs due to the online nature and automation, will allow the company to be more cost effective than traditional printing alternatives. Furthermore, the cost of printing will be greatly reduced by using the offshore printing press affiliate, Creative Designs and Printers.

In addition to providing customers with online print services directly through the PrintingSolutions.com website, the company will be conducting B2B through PrintingSolutionsB2B.com.

Graphic Art Design: PrintingSolutions.com will provide a graphic art design center where customers will describe their company to enable a graphic art designer to create a logo for them.

Website Design: Customers will also be able to have website designers create effective websites for their company. Customers will choose from either a template or a customized website, whichever suits their business needs.

Business Stationery: This will initially include:

• Business cards
• Writing tablets
• Door hangers
• Greeting cards
• Logo designs

3.1 Fulfillment

All services provided by PrintingSolutions.com (business stationery products, website designers, and graphic art designs) originate overseas; when necessary, a United States-based team will provide assistance.

Customers will be able to work with the designers online for any changes or enhancements once the initial designs have been completed. Delivery of graphic art designs and websites will be done electronically, with the option of receiving a compact disk.

In the event that an error is made in printing an order, customers will have the option of returning it to have it reprinted. Otherwise, all sales will be final, since the printing will be customized and cannot be resold. Customers will not be able to cancel the order once the materials are printed.

Customers will be able to contact the company via the Internet through email, and interactive tools such as AOL instant messenger and Microsoft net-meeting. Additionally, the company will provide traditional telephone customer service.

3.2 Technology

3.2.1 Challenges

The challenges for an online print shop which are not typically faced by other electronic commerce vendors include:

• Customer-driven product creation. Customers do not order from a static, pre-set product catalog. Rather, customers can create sophisticated desktop publishing design projects, requiring the ability to freely mix text, graphic images, fonts, styles, and colors on printed items.
• Intensive customer interaction.  Our websites are not presenting static content pages; customers are engaged in intensive design activities which require constant system monitoring and optimization as visitor traffic grows.
• Integrating the process of typesetting with commercial printing. Typesetting is a precision science. PrintingSolutions.com will automatically convert an onscreen design into a resolution-independent electronic file that can be successfully reproduced by a variety of commercial print vendors, each with different printing processes and order management requirements.
• Point-of-order pricing. Since each product created is a custom design consisting of various inks, papers, designs, and quantity attributes, PrintingSolutions.com must be able to provide accurate, real-time pricing information to its customers that can be calculated instantaneously from tens of thousands of price point combinations.
• Re-orders. PrintingSolutions.com will retain each customer’s order specifications, including all designs, negatives, and print plates, for a limited time. This will enable us to charge a lower fee for an exact reprint of a previous order.
• Intelligent order routing. Each of the commercial print vendors the company will work with has different capabilities and a unique set of requirements that are taken into account when determining how to fulfill an order. By considering account product type, pricing, geography, and shipping options, PrintingSolutions.com will strive to route each order individually to the vendor with the best combination of quality, delivery time, and price.

PrintingSolutions.com believes that, with our technology expertise, we will be able to address these challenges while also handling large numbers of customer design sessions and orders. We feel this represents a competitive advantage.

3.3 Future Services

Customized printing will be offered in the future on products including:

• Mass print materials (such as books and magazines)
• Rubber stamps

PrintingSolutions.com will eventually provide franchising opportunities. As the need for doing business in the information age evolves, so will we. The company will provide resources for customers to remain on the cutting edge of technology.

Market Analysis Summary how to do a market analysis for your business plan.">

PrintingSolutions.com will focus on small and start-up business customers in the United States. We plan to aggressively pursue and acquire customers through direct business promotions and convert them into repeat paying customers. We will continually strive to provide consumers with more cost-effective avenues, offering substantial savings rather than just a few cents.

PrintingSolutions.com will also be configured to stay ahead of, and capitalize on, emerging market trends such as integration of information/markets and increasing sophistication of online offerings. This will provide a continuously improving, superior customer experience and grow value.

There is a serious benefit deficiency in existing “brick and mortar” printing establishments that create inefficiencies in the ordering and production process. Utilizing the benefits of Internet selling will eliminate many of these problems and create a lower-cost environment.

At the present, PrintingSolutions.com faces major online competition from iPrint.com, which is an established online printer. However, iPrint.com does not offer the lowest cost products on the market, nor does it provide all of the printing services a business needs. Therefore, there is significant opportunity to gain market share.

4.1 Customers and Markets

The company will be primarily targeting small and start-up businesses in the United States; however the company plans to negotiate deals with big businesses. Vendors will include printers and graphic art designers around the world that will be able to help define these markets using the PrintingSolutions.com B2B portal. While the primary focus will be on business customers, PrintingSolutions.com’s ability to print in small quantities will allow the company to service the printing needs of individuals as well.

To ensure success, the company will continuously attract new customers, many of whom may have personal and long-standing relationships with traditional print and design shops, catalog vendors, office supply chains and stationery stores. Traditional print and design shops have many advantages which PrintingSolutions.com cannot offer its customers, including physical proximity and interpersonal business relationships. In addition, catalog vendors may be better able to combine orders to achieve economies of scale and may be more convenient for customers who also want to purchase non-printed products, such as office furniture.

PrintingSolutions.com plans to aggressively pursue and acquire customers through promotions and convert them into repeat paying customers. Direct business promotions are the most important vehicle that the company will use to acquire customers. These promotions may include providing the customer a product, such as a mailing label at no charge, or charging the customer only for shipping and handling, in order to introduce that customer to our products and services.

PrintingSolutions.com plans to expand its business and customer base by offering business promotions on a continuous basis. PrintingSolutions.com will continually strive to provide consumers with more cost-effective avenues, offering substantial savings rather than just a few cents. Using offshore print companies as partners and having partners bid on jobs will be one avenue used to ensure the best prices for our customers.

The following chart and table express the projected number of potential customers in the United States by market segment. Although it is planned to make PrintingSolutions.com a global company, the initial phase of market penetration will focus on the domestic market.

Note: Although the large business segment consists of the smallest number of businesses, this group generates the largest sales and revenues of all three segments. Additionally, it is believed that the company’s ability to gain market share in the third category, “Individual customers,” will be relatively small in comparison with the other two. This is due to the primary concentration of marketing efforts on the business segments.

4.2 Target Market Segment Strategy

Printing Solutions has chosen to focus on the small business market segment as its primary customer base because these customers usually have the lowest switching costs, do not have long-term relationships with other printing companies, and are the most aggressive in searching for low-cost printing services. Furthermore, Printing Solution’s ability to route jobs of various sizes to printers with temporary excess capacity matches well with these companies, who usually desire smaller print jobs than the larger companies.

As stated previously, PrintingSolutions.com will also focus on large businesses. The advantage with this market segment is that each job usually offers a higher margin than compared with the small business segment.

Finally, the company will also address individual needs. This is potentially the largest market; however, there is a relatively high churn rate in this segment that will require more extensive marketing efforts to attract new customers. This, in turn, lowers the margin and makes this segment the least attractive.

4.2.1 Market Trends

The evolution of vertical e-marketplaces

From isolated niche offerings . . . e-marketplaces begin their lives by providing a narrow range of targeted products for a buyer base. FairMarket, for example, was launched as a website where electronics manufacturers and distributors could auction surplus electronic components to resellers and system integrators. This highly-focused effort enables online markets to gain initial traction.

. . . to highly interconnected one-stop shops. Vertical e-marketplaces will grow to provide a single access point for commerce and information within an industry–combining multiple services like logistics, payments, and credit with product offerings in real time. As an example, e-marketplace participants purchasing containers of extruded plastic will be able to access specific cargo insurance quotes in the midst of arranging logistics tailored to that order.

2000 To 2001: Racing To Establish Credibility

Over the next 12 to 18 months, e-marketplaces will continue their attack on narrowly-scoped industry inefficiencies by focusing on simple themes:

• Enhance basic commerce platforms. Firms will solidify their infrastructures to support one or two types of dynamic transaction mechanisms–auction, bid, exchange, or aggregator–targeting specific industry inefficiencies.
• Sprint to critical mass. Since no more than a few significant e-marketplaces will succeed in most industries, e-marketplaces will do whatever it takes to establish themselves as one of the long-term winners. Websites will relentlessly woo key suppliers and sign ad hoc deals with corporate buyers to quickly ramp sales volumes. In addition to the transaction push, market makers will kick off intense marketing campaigns, requiring a large part of their funds, to create images of success in publications like The Wall Street Journal .
• Invent unique offerings. E-marketplaces will actively create Net-based service offerings that participants can’t access offline. An example is being able to design and order your printed stationery 24 hours a day.

2001+: Building Value through Networks.

Beginning in 2001, e-marketplaces will move beyond basic issues of critical mass and begin reaching out, beyond their websites, to integrate more intensely with other product and service providers. Market makers that make it to this more evolved stage will look to provide a broader set of capabilities to participants by:

• Configuring comprehensive product/service bundles. E-marketplaces will fulfill customers’ visions of one-stop shops by connecting the process of product research information all the way through to trade settlement and clearing–as part of one connected transaction process. These websites will integrate services like risk management, financing, and logistics into a single flow.
• Weaving together marketplaces. To deliver sophisticated configuration of products and services, Internet vertical markets will seamlessly interconnect with other marketplaces. In this environment, participants may enter one marketplace to perform one simple transaction process–like putting their brochure needs up for bid–but will be led down an orchestrated path through other interrelated websites.
• Establishing real-time measurements. In a push for new revenue sources, e-marketplaces will cash in on the mass of data streaming through their websites–charging participants for analytic tools to access data and then levying additional fees to massage the data to glean meaningful trends. Look for dynamic pricing engines in commodities, like electronic components, which will help buyers by analyzing current data trends to recommend whether a corporation should put its request for microchips out for bid, buy at an auction, or simply buy stock on a simple volume-discount plan.

4.3 Service Business Analysis

Market Description

Printing can be a major area of expenditure for small businesses. Based on data from CAP Ventures, Inc., an independent print research firm, sales in the United States printing industry totaled $292 billion in 1998, of which $58 billion was derived from commercial printing operations. Short-run, customized items, which include a wide range of business, promotional and general office products, as well as consumer items, comprise a significant portion of these commercial printing operations. This market is highly fragmented, with an estimated 50,000 local and regional commercial printers in the United States.

The traditional process of purchasing short-run print items can be time consuming and error prone. Small businesses and consumers often lack the financial resources to create economies of scale when purchasing printed products. According to the International Data Corporation (IDC), the number of small businesses engaged in e-commerce will grow from 400,000 at the end of 1998 to nearly 2.8 million by the end of 2003.

The explosive growth of the Internet as a tool for global communications has enabled millions of people to interact electronically. The IDC estimates that there were 142 million Web users worldwide at the end of 1998, and expect this number will grow to approximately 502 million by the end of 2003. Rapid acceptance of the Internet as a communications platform, by both businesses and consumers, has created the foundation for significant growth in business-to-business and business-to-consumer e-commerce. IDC estimates that worldwide commerce over the Internet will increase from approximately $50 billion in 1998 to $1.3 trillion in 2003.

The Small Business Administration (SBA) estimates that more than 98% of all businesses in the United States have fewer than 100 employees. These businesses often lack the size and financial resources to create economies of scale. In particular, these organizations typically do not maintain dedicated procurement departments and often do not achieve significant purchasing leverage. That is why the Internet is so important for these businesses; it can provide small businesses and consumers with a number of advantages when making purchases, including:

• Convenience.
• Wider selection of products and services.
• Competitive pricing.

Small businesses are taking advantage of the opportunities the Internet affords. The IDC estimates that the number of small businesses engaged in e-commerce will increase 47.1% annually, from 400,000 at the end of 1998 to almost 2.8 million at the end of 2003, signaling the broad adoption of the Internet by these small enterprises.

The widespread adoption of the Internet as a purchasing vehicle has created a wealth of opportunities for businesses that offer products and services to small businesses and consumers. Simultaneously, it has given both small businesses and consumers a wider variety of products from which to choose at competitive prices.

4.3.1 Market Highlights

Highlights of Market

• Identifiable market sectors. Forrester Research estimates that there are approximately 70 identifiable vertical market sectors (i.e., manufacturing, insurance, stock brokerage, engineering, etc.) in the commercial business world today.
• High growth in e-commerce. Forrester Research also reports that B2B e-commerce will be a $1.3 trillion market by 2003 (Red Herring, December 1999). This will surpass the business-to-consumer market by five to seven times.
• E-commerce market value. IDC, another market intelligence firm, predicts the market to be $633 billion by 2001. IDC also believes that the largest portion of new technology investments for businesses will be devoted to the study and implementation of e-commerce B2B initiatives. Compounded growth between 2001 and 2003 is expected to be 35%. IDC claims that those entrepreneurs that set their banner into e-commerce sectors will be the ones that reap the greatest profits and growth from 2001 and beyond.
• Internet services market. Gartner, an independent research firm, calls B2B e-commerce “the new millennium’s killer application.” The Internet services’ market will grow at a cumulative annual growth rate of 60% through 2003. IDC also claims that revenue in the worldwide Internet services market grew 71% in 1998 and is expected to grow at a cumulative annual growth rate of 60% through 2003, with revenues for Internet services approaching $80 billion.

4.3.2 E-marketplaces

E-marketplace Reports

The research shows that e-marketplaces will be responsible for 53% of all online business trade. Research also indicates that more companies are moving to make purchases and sales on the Internet and are looking to build deeper relationships with business partners. This research has also shown:

The B2B arena reshaping e-marketplaces. The initial wave of B2B e-commerce has been dominated by extranets that automate off-line processes between partners. However, the Net is now moving to a new business venue, e-marketplaces, where the dynamic many-to-many interactions will supplant stagnant one-to-one relationships. These new trading arenas will flourish because:

• Industry inefficiencies run rampant. In today’s business environment, comparing offerings across suppliers requires multiple phone calls to various suppliers or enlisting the costly support of a broker. Time-consuming practices like these are easy targets for the Net, where purchasing agents can gain instant access to comparisons of many different products.
• E-marketplace vendors will lower technology barriers. Today, B2B entrepreneurs can acquire sophisticated marketplace software from firms like Tradex, Ariba, and Commerce One, or entirely offload the building of their websites to a lengthening list of experienced e-commerce integrators like Vision Systems or Software Solutions Pakistan.
• Venture funding is shifting to business trade. High-profile B2B players like VerticalNet–whose market cap currently exceeds $4 billion–have caught the investor community’s attention. The result? Many venture capitalists are placing bigger bets on their business trade portfolio. 

E-marketplaces will face a changing business environment. As more and more companies compete in the B2B market, there are going to be companies that will either have to sell or go out of business due to:

• Virgin markets disappearing. While most existing e-marketplaces are launched in a world devoid of serious competition, such as the printing business, these uncharted opportunities will quickly fade away; name recognition must be established.
• Feature-function races escalate. Functionality is currently not a big issue. But these websites will soon face stiff competition, and basic service offerings won’t be good enough.

PrintingSolutions.com will ensure our success by combining the most functionally-rich e-marketplace with the best prices for our customers. PrintingSolutions.com will aggressively pursue partnerships and develop a large customer base to get a strong foothold in the markets it ventures into. New vertical e-marketplace rules will emerge. As the competition increases in these vertical e-marketplaces, the operators will have to update their strategies and change their business paradigm to:

• Diversify beyond transaction fees. As vertical marketplace venues grow, websites will be pushed into competitive market share battles. To keep customers online, e-marketplaces will be forced to take a smaller percentage of the deal and expand their businesses by searching for new revenue streams.
• Expand through interconnections. Customers will begin to look for marketplaces to play dual roles: acting as both a one-stop shop for a variety of products as well as offering highly specialized industry-specific services. To accomplish this, alliances will need to be formed with other marketplaces who specialize in other vertical segments.
• Configure for specific buyer segments. Marketplaces serving industries like print or office supplies will no longer be able to treat all buyers alike. Marketplaces will need to begin offering service bundles to unique buyers–differentiating between decentralized, multinational corporations shipping overseas and local “Mom-and-Pop” shops.

4.3.3 Competition and Buying Patterns

The traditional process of purchasing printing can be time consuming and error prone. Businesses, particularly self-employed individuals and small businesses, often lack the financial resources to create economies of scale when purchasing printed products.

PrintingSolutions.com believes that consumers will choose products and services based on the following criteria:

• Significant cost savings. The print shop will operate online and will be highly automated, enabling PrintingSolutions.com to eliminate the costs of both building/managing a physical print shop and printing/distributing catalogs. We will be able to pass these savings on to our customers, offering printed goods for up to 50% less than traditional print and design shops. Furthermore, it is believed that our prices will be competitive and could possibly undercut mail-order catalog prices, but have a superior offering of customized printed products.

Traditionally, the primary cost of printing customized products has been working with customers to decide what needs to be printed. This required a design phase that normally employed the services of a graphics team. By providing predefined templates that enable our customers to customize a product online, the company will eliminate the need for a graphics team for the most significant portion of the work. For products such as brochures and logo designs, PrintingSolutions.com will utilize its offshore resources to complete the job. By enabling customers to do the majority of their own design work, and utilizing the offshore resources, we will significantly reduce our overhead and pass substantial savings on to our customers.

• Convenience. PrintingSolutions.com will develop its online print shop and specialized print services to be user friendly, using a self-service approach to designing and ordering products. Products will be shipped to the location the customer selects, enabling the entire process to be managed from the comfort of the customer’s office or home.
• Simplified Design and Ordering Process. For products created on the PrintingSolutions.com website, the technology will empower the customer to design and view printed items prior to purchasing these products. Also, exact re-prints of a previous order may be purchased at reduced rates. At PrintingSolutions.com, we believe that our “what-you-see-is-what-you-get approach” will be superior to the non-visual, forms-based process traditionally used by print shops and office supply catalogs. It will increase reliability and customer satisfaction and reduce the time it takes to complete an order. The company’s interactive design tools will alert the customer of common mistakes and missing information, further reducing the possibility of an incomplete or inaccurate order. Regardless of where a product is created, we will route orders to the optimal printing plant, given the quantity, equipment, raw material, and geographic considerations.
• Streamlined fulfillment process. After an order is placed, PrintingSolutions.com will electronically send a ready-to-print graphic file. Where appropriate, a job ticket file, which is a data file containing all of the attributes of an order, will be sent to one of the company’s certified commercial print vendors located throughout the United States and Pakistan. Our specialized print services, including the online self-service print shop, will virtually eliminate the pre-press process for commercial print vendors. We believe this will significantly improve the accuracy of the order and substantially reduce the amount of time and effort required for the commercial printer to complete it.
• Broad range of services and professionally printed products. PrintingSolutions.com will provide a one-stop shop for a wide range of printed products and services, with a print product selection that the company believes is superior to most traditional print shops and office supply catalogs. In the self-service print shop, PrintingSolutions.com will offer print items in several product categories, including brochures, business cards, stationery, business forms, folders, labels, and invitations. Customers will be able to design, view, and modify a product and either immediately place their order or save their work-in-progress to order at a later date. Customers will also be able to send free custom electronic greeting cards and electronic stationery directly from the PrintingSolutions.com website. For print items or quantities not offered in the self-service website, the company will respond to customer requests for specialized projects with individualized price quotes.
• Comprehensive customer service. PrintingSolutions.com will offer a broad range of customer services during all phases of the ordering and fulfillment process. After each order is placed, an email message will be automatically generated to the customer that itemizes the order, the total cost, and reiterates the estimated delivery time. The company will electronically receive order confirmation, printing, and delivery information from its commercial print vendors and make this information accessible to customers through a password-protected mechanism, enabling the customer to easily check an order’s status online or even cancel the order if it has not yet been printed. An additional email will also be sent once the customer’s order is shipped.

For specialized printing services, PrintingSolutions.com will provide customer service through a combination of electronic and personal assistance. In addition to the above mentioned benefits, we will provide our customers with significant advantages over commercial print vendors. Based on knowledge within the commercial printing industry, we believe that, by integrating our technologies into those of our commercial print vendors and utilizing the “what-you-see-is-what-you-get” approach, we will significantly reduce reprint-due-to-error rates and print wastage.

4.3.4 Main Competitors

The prime competitive threat comes from iPrint.com, a company that currently dominates the market. Its weakness, however, is charging too much. iPrint.com, is an Internet print shop that allows customers to create custom printed products. iPrint.com has developed cutting-edge technology and harnessed the power of the Internet to bring dramatic change to the centuries old printing industry. iPrint.com allows customers to design and order customized printed products such as business cards, office stationery, business checks and forms, personalized company post-it notes, logo coffee cups, promotional t-shirts and photo mouse pads. The company focuses on the business market.

Competitive threats also come from any company that is able to provide the services offered by PrintingSolutions.com at lower prices. The only way to accomplish that is for other companies to have what PrintingSolutions.com will have in terms of knowledge and overseas resources, both in the Internet technology field and printing resources.

The focus of competitors is on printing services, which are grossly overpriced. PrintingSolutions.com will focus on providing more than just printing: the company plans to provide an environment where companies can get their business running as quickly as possible for the best price. Additionally, once the B2B portion of the website is established, the company will be able to further promote competition and gain a larger customer base while limiting operational costs.

PrintingSolutions.com will differentiate itself from competitors by obtaining a global demand for its services. The company will constantly re-evaluate its rates and services to achieve a leading position in the industry, thus allowing customers to attain the services that PrintingSolutions.com provides with substantial savings over competitors’ prices.

The advantage of PrintingSolutions.com will be its team of highly-qualified professionals that have been working in the technology industry for years. Additionally, the company will benefit from having resources outside the United States, and will leverage them extremely well, while keeping the cost of operation down.

Strategy and Implementation Summary

The objective of PrintingSolutions.com is to become the leading online provider of printing and private-brand print services. As part of the ongoing strategy, the company plans to:

• Create New Services. Capitalize on being one of the first online print shops to target the business market by aggressively introducing new printing services and promotions.
• Build brand recognition. Build brand recognition by promoting the PrintingSolutions.com brand through diverse marketing channels, such as online advertising, public relations, and trade-show participation.
• Expand relationships. Expand the company’s marketing relationships by aggressively developing new relationships with leading destination websites and media companies. This will accelerate customer acquisition and increase usage of our online print shop.
• Build customer base. Build a customer base and stimulate repeat usage by exposing customers to products and services that most closely meet their needs.
• Expand services. Expand Printing Solution’s specialized print services by creating a range of new online printing services and aggressively marketing these services to current and future customer bases.
• Expand private-brand initiatives. Expand Printing Solution’s private-brand initiatives by entering into new relationships with a variety of companies to increase distribution and sales channels, and increase the usage of print services.
• Leverage and extend technology. Leverage and extend the company’s technology platform by enhancing the functionality of the PrintingSolutions.com and PrintingSolutionsB2B.com websites and the technology that supports them. This will be done to improve order flow and reporting, expand service offerings, facilitate more complete integration with print vendors, expedite payment processing, and improve the efficiency of the system.

5.1 Competitive Edge

Through the online print shop, PrintingSolutions.com will offer consumers a single location to satisfy the majority of their printing needs. The company will develop a user-friendly website for obtaining professional quality, mass-market printed products. This will provide customers a compelling alternative to traditional print channels. PrintingSolutions.com will also offer specialized websites and printing services for print items or quantities that are not generally offered in the self-service print shop. By automating the print order process and connecting online print services to carefully selected commercial print vendors, it is believed that the costs of printing will be significantly reduced.

5.2 Marketing Strategy

PrintingSolutions.com will strive to develop the most recognized and trusted brand for printing services on the Internet. To expand our customer base and to extend the image of the company, we plan to aggressively promote the PrintingSolutions.com brand through a combination of online and traditional media advertising, public relations and participation in trade shows. The company also plans to expand our affiliate and co-branded online website strategies through agreements with a range of destination websites.

The company will be promoting PrintingSolutions.com and PrintingSolutionsB2B.com over the Internet through:

• Banner adds
• Providing a small percentage of the sales made through websites that list PrintingSolutions.com from which a customer makes a purchase.

Internet ads are an obvious choice because that is the nature of our business. Marketing will also be done through printed media such as national newspapers and magazines. Newspaper and magazine ads will be used since our customers include business people who read various publications. Television ads will be used in certain markets, as PrintingSolutions.com will be targeting large cities with a great number of businesses.

5.2.1 Positioning Statement

PrintingSolutions.com’ products and services will address the need for assisting customers in obtaining their business stationery, graphic art designs and websites at more affordable prices than are currently being offered.

5.2.2 Pricing Strategy

The company sets its pricing based on what competitors are offering, and cuts that number in half. Website development will be provided at a flat rate, with additional changes being billed at an hourly rate. PrintingSolutions.com will provide technical support as needed to ensure that a customer’s website gets up and running. We will provide free technical support for websites for their first six months. Beyond that, an hourly rate will be applied. Logo designs will also be charged at a flat rate and, as with the development of the websites, with additional changes being charged by the hour.

5.3 Sales Strategy

The company’s sales strategy will be relatively minimal since PrintingSolutions.com is offering distant, self-customizing services. It is expected that the company’s marketing efforts will bring customers to the website, and the benefits of convenience, customization and low price as advertised on the website will be the incentives to close a sale. Promotions and add-on products coupled with continuing low prices will create repeat business.

Most importantly, PrintingSolutions.com will provide our customers exactly what they want or there will be no charge.

5.3.1 Sales Forecast

The following table and charts show our projected sales and direct costs for the next three years.

5.4 Strategic Alliances

The company has strategic alliances with Network Systems, Software Developers, and Custom Designs and Printers. These alliances are valuable to us because they will allow the company to utilize the knowledge and resources of these firms with no additional cost to the business. PrintingSolutions.com plans to also form strategic alliances with search engines such as Yahoo! and Lycos to promote the website, as well as exploring the possibility of forming strategic partnerships with content providers such as America Online.

The e-marketplaces will become an enduring reality in the business landscape. While the growth of these venues will spur continuous change, the company will be participating in these e-marketplaces as buyers. PrintingSolutions.com will begin to experiment with these online marketplaces with a minimum of 1% of its procurement dollars. This level of effort will enable the company to optimize purchasing in a dynamic pricing world. There will be the added bonus of also understanding the different vertical markets so that, when the time comes, we will know where to look to form strategic alliances

The company also plans to pursue strategic relationships with leading destination websites and media companies in order to increase traffic to its website. By aggressively pursuing new relationships, we believe we can accelerate the acquisition of new customers and increase usage of our online print store.

5.5 Milestones

Sample Milestones topic text.

The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.

Web Plan Summary

PrintingSolutions.com will offer printing, website and graphic art design at affordable prices. The company’s proprietary product will be a website that will provide customers an avenue to create business stationery. PrintingSolutions.com will allow customers to track their purchases from start to finish. They will be able to view their selections online and make modifications at any time; customers will have access to service 24 hours a day, seven days a week.

6.1 Development Requirements

The software that supports the online print shop is a collection of integrated software modules that will enable PrintingSolutions.com to quickly create, maintain, modify, or replace individual components. PrintingSolutions.com will create its proprietary software modules using development and technical standards and practices, and without significant dependencies on specific operating systems, databases, or Web server technologies. As a result, the company will be able to move portions of its software between different databases, operating systems, and Web server products to upgrade capacity or take advantage of price or performance improvements, as they become available.

The following is a description of the key software modules that will be found on the PrintingSolutions.com website:

• Design Workshop. This will incorporate features found in desktop publishing software that enables customers to easily create a wide variety of custom-printed products. The workshop will be designed such that what customers build on the screen is what they will receive in their hands. This is achieved by considering all aspects needed to produce on-screen images and transferring them directly to the final printed product. Since customers will be able to view and proof their orders before they are printed, we believe the percentage of orders that shall require reprinting due to design error will be significantly reduced.
• Product and Pricing Engines. Our various engines will contain a wide range of product designs, features, and pricing information. To support the broad array of product variations and customization options offered, we will design these databases to be highly flexible. This will allow us to modify our records as the market dictates.
• Secure Shopping Cart. We will provide a customized order basket designed to store and securely process orders. The Secure Shopping Cart will be integrated with the systems of members, thus reducing the need for human intervention in order to produce and complete an order. The company believes that by designing the system in this manner, the order and completion process will be vastly more efficient and are less error prone than current processes.
• System Reporting and Diagnostics. This program is designed to track customer action on participating websites. PrintingSolutions.com will utilize this program in order to remain aware of industry and retail trends.
• Custom Website Resources. By allowing participants in the private-brand program to customize and control their own print shops, we will eliminate the need for costly, time-consuming programming efforts. We will allow these participants to directly manage product prices, configurations, and sales tax assignments, which decreases customization and maintenance expenses for PrintingSolutions.com.

6.2 System Standards and Integration

Design Standards

PrintingSolutions.com will offer the following design standards:

• High-speed operation.
• Optimized screens incorporating data from several modules on a single display.
• Great depth to handle the most sophisticated requirements.
• Tightly integrated standards to minimize errors, data entry, and time, and maximize the speed and information content on displays and printouts.
• Consistent look and feel, uniform prompts and similar data flow for every module.
• User-friendly. Rich in useful features such as help displays, pick boxes, numerous user-changeable flags and user-modified options.

Depth and Integration

PrintingSolutions.com will have depth, which means that the software will allow the customer to go beyond the basics. Depth will apply to each module individually: estimating, cost collection, and accounting. Software without depth is limited and can be frustrating to a consumer.

The company will have the ability to confirm customer information when processing an estimate. We will also be able to convert an estimate to a job and automatically allocate inventory, verify credit limits, allow for coverage, and put all outside buys on a ‘must buy’ list for purchasing and updating work-in-process. When a job is billed, all information will be fully automatic. Then, after billing, the work-in-process, job history, job archives, accounts receivable, sales tax, sales commission liability, sales revenue, production scheduling, active job file, and inventory files will all be automatically updated.

We will have depth in accounting. This implies the following:

• A job scan will be pre-billed or partially billed.
• The sales tax will be computed for all states taxes, including any county or local tax.
• More than one accounting period can be open at the same time.
• Allowing several bank accounts and classes of Accounts Receivable to automatically compute and track sales commissions and multiple plants with individual and consolidated financial statements.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Management will initially consist of Mr. Dalton Grant, president and CEO. Additionally, the company’s webmaster will act as assistant manager and oversee many of the day-to-day functions of the company.

Additional management personnel, such as a marketing manager and product managers, will be hired as growth dictates.

7.1 Organizational Structure

The company’s management philosophy will be based on responsibility and mutual respect. PrintingSolutions.com will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees. Additionally, the environment will encourage employees to have fun by allowing creative independence and providing challenges that are realistic and rewarding. Printing Solution’s organizational structure is illustrated in the Personnel table below.

7.2 Management Team

Mr. Dalton Grant, President and CEO. Mr. Grant will be responsible for the direction and overall performance of PrintingSolutions.com. Mr. Grant was the CEO of Delta Printing Services. His previous positions included, Director of Network Systems Development in Nortel, in which he lead a team of over 350 people. His responsibilities at Nortel directly affected revenue of over $10 million.

Financial Plan investor-ready personnel plan .">

Funding Requirements and Uses

The company will be raising $2 million for the purposes of:

• Establishing an organization and office presence within the USA and overseas.
• Completing the development of the Internet print shop.
• Marketing the website and its services.
• Providing a world-class customer service website.

8.1 Financial Risks and Contingencies

PrintingSolutions.com currently has no operating history, which makes it difficult to forecast future operating results. The company will encounter risks and difficulties that start-ups frequently encounter in rapidly evolving and competitive markets. These risks include expanding the number of certified commercial print vendors and improving technological and logistical connections to these vendors. If these risks are not addressed successfully, the business will be seriously harmed.

Due to the nature of Internet business, the performance and fluctuations in quarterly sales and operating expenses will depend on the current marketplace and competition. The performance of PrintingSolutions.com will depend on market and industry risk factors that the company recognizes it will be subject to. The company’s view of its risks is as follows:

• Employee turnover. One of the biggest risks that all dot-com companies face today is the loss of key personnel. PrintingSolutions.com will minimize this risk by ensuring that our employees have a world-class working environment, which includes being paid competitive wages, excellent benefits, and stock options.
• Competitors. To mitigate this risk, we will closely monitor our competitors’ pricing structures, business strategies, and overall customer satisfaction to make sure we are one step ahead at all times.
• Economic Factors. To minimize this risk, we will diversify our position in the products and services that we offer, as well as planning to ensure there is always available cash flow and resources if the economy begins to show negative trends.
• Customer retention. The company will aggressively advertise its products and services and establish strategic alliances with industry leaders in order to generate a solid customer base and retain customers.
• Volume of transactions. The volume of transactions generated through the website and products for which we receive transaction fees.
• Downtime. Technical difficulties, system failures, or Internet downtime.
• Timing. The timing of large customer orders, or the failure to enter into strategic alliances.
• Costs. The amount and timing of operating costs and capital expenditures relating to expansion of the business, operations, and infrastructure.
• Pricing. Changes in our pricing policies or competitors’ pricing policies.

The success of PrintingSolutions.com will depend on a significant number of print-buying customers knowing about, and regularly using, our services. The market for Internet-enabled printing services is at an early stage of development. Many customers will be addressing issues such as quality, reliability, billing, delivery, and customer service for the first time in a self-service, Internet-based, print creation and ordering environment. Educating potential customers is a complex, time consuming and expensive process. In many cases, organizations must change established business practices and conduct business in new ways to use the services.

8.2 Important Assumptions

Nature and Limitation of Projections . This financial projection is based on sales volume at the levels described in the revenue section and presents, to the best of management’s knowledge and belief, the company’s expected assets, liabilities, capital, revenues, and expenses. The projections reflect management’s judgement of the expected conditions and its expected course of action given the hypothetical assumptions.

Nature of Operations. The company operates as an Oregon C-corporation.

Revenues. PrintingSolutions.com will generate revenues from the sale of a variety of printed products to end user customers. The company’s products and services will be available to customers through the PrintingSolutions.com and PrintingSolutionsB2B.com websites, managed PrintingSolutionsB2B.com affiliates and co-branded websites, and privately-branded websites.

The company will not recognize revenues until the product is shipped, collection of the receivable will be probable, and commercial print vendors have fulfilled all contractual obligations to the customer. PrintingSolutions.com will take title to all products that the company instructs its commercial print vendors to produce. PrintingSolutions.com believes that purchases by businesses will account for a majority of its revenues and will record sales net of discounts. The company will record the cost of promotional products that it will give away at no charge as a sales and marketing expense.

A significant portion of revenue will be generated through barter transactions with participants in the co-branded program in which PrintingSolutions.com will sell printed products in exchange for online advertising. Barter transaction revenues and related advertising costs will be recorded at the fair value of the goods or services provided or received, whichever will be more easily determined in the circumstances. The majority of revenues will be generated from sources within the United States; therefore, all sales will be in the United States dollar currency.

Expenses. The company’s expenses will be primarily those of salaries, sales commissions, and administrative costs. The company will categorize its operating expenses into research and development, sales and marketing, and general and administrative.

Research and development expenses will primarily consist of personnel costs, including costs related to consultants and outside contractors.

Sales and marketing expenses will consist of the cost of free promotional products, the cost of marketing programs including advertisements, costs to acquire email lists, personnel and related costs for our marketing staff and customer support groups, and participation in trade shows.

General and administrative expenses will primarily consist of personnel and related costs for corporate functions, including finance, accounting, legal, human resources, facilities, and management of commercial print vendor relationships.

Cost of sales. Cost of sales will primarily consist of direct expenses relating to printing products, rework and reprinting charges, shipping and handling fees, royalties on software licenses, and credit card processing fees.

8.3 Break-even Analysis

The following chart and table outline the break-even analysis for PrintingSolutions.com.

8.4 Projected Profit and Loss

PrintingSolutions.com is in the early stage of development; thus, initial projections have only been made on accounts that are believed to most drive the income statement. The following table provides Printing Solution’s projected income statements for 2000-2002. PrintingSolutions.com operates on a fiscal year ending in December. In order to reflect fiscal year projections of revenue and profit, only the last six months of year 2000 shows income. This reflects the projected launch date of the company.

8.5 Projected Cash Flow

The following table has calculated that the company will have a negative cash outflow during the first year based on the start-up costs outlined in topic 2.0. However, the company will not begin financing or operations until July, 2000. In order to offset this supposed outflow, increases in the initial cash requirements in the Start-up table have been provided. The differences between calculated cash and actual needs will be used for other start-up costs. It is assumed that there will be no dividend payments for the first three years of business.

8.6 Balance Sheet

The following table outlines some key financial information for PrintingSolutions.com.

8.7 Business Ratios

The table below provides key ratios in the Industry Profile column for the commercial printing industry, as found in the Standard Industry Classifications (SIC) index, code 2759. We have projected healthy ratios for the first three years of operation, and foresee a continuing upwards trend throughout the company’s life.

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Screen Printing Business Plan Template

Written by Dave Lavinsky

Screen Printing Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their screen printing companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a screen printing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Screen Printing Business Plan?

A business plan provides a snapshot of your screen printing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Screen Printing Company

If you’re looking to start a screen printing business, or grow your existing screen printing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your screen printing business in order to improve your chances of success. Your screen printing business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Screen Printing Businesses

With regards to funding, the main sources of funding for a screen printing business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a screen printing business. Venture capitalists will usually not fund a screen printing business. They might consider funding a screen printing business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for screen printing companies.

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How to write a business plan for a screen printing company.

If you want to start a screen printing business or expand your current one, you need a business plan. Below are links to each section of your screen printing business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of screen printing business you are operating and the status. For example, are you a startup, do you have a screen printing business that you would like to grow, or are you operating a chain of screen printing businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the screen printing industry. Discuss the type of screen printing business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of screen printing business you are operating.

For example, you might operate one of the following types of screen printing companies:

• T-shirt/ Clothing : this type of screen printing business focuses on printing graphic t-shirts and other items of clothing.
• Logos and Decals: this type of screen printing is focused on providing logos and decals in a variety of forms such as stickers, magnets, patches, pens, etc.
• Advertising: this type of screen printing is focused on providing banners, posters, flyers, car wraps and more for advertising purposes

In addition to explaining the type of screen printing business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of products sold, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal business structure here.

Industry Analysis

While this may seem unnecessary, it serves multiple purposes.

First, researching the screen printing industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your screen printing business plan:

• How big is the screen printing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your screen printing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your screen printing business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business owners, event planners and college students

As you can imagine, the customer segment(s) you choose will have a great impact on the type of screen printing business you operate. Clearly, a business owner would respond to different marketing promotions than a frisbee club at a local college, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most screen printing businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other screen printing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes clothing stores, texttile printers, and ecommerce companies. You need to mention such competition as well.

With regards to direct competition, you want to describe the other screen printing businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of products do they sell?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide printing for a wider variety of products than your competitors?
• Will you offer a quicker turnaround time?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a screen printing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of screen printing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to screen printing, will you provide embroidery, offer bulk discounts, or offer a rewards program for returning clients?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the screen printing services you offer and their prices.

Place : Place refers to the location of your screen printing company. Document your location and mention how the location will impact your success. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your screen printing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your screen printing business, including promoting your company, researching potential clientele, tracking inventory, and screen printing.

Long-term goals are the milestones you hope to achieve. These could include when you hope to reach $X in revenue or the date when you hope to secure your X th client. It could also be when you expect to expand your screen printing business to a 2 nd location.

Management Team

To demonstrate your screen printing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing screen printing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing screen printing companies or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you purchase new inventory once per month or twice per month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your screen printing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a screen printing business:

• Location build-out including design fees, construction, etc.
• Cost of screen printers or press and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or product design mock-ups.

Putting together a business plan for your screen printing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the screen printing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful business.

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T-Shirt Printing Business Plan Examples

Published Jan.04, 2017

Updated Apr.24, 2024

By: Brandi Marcene

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Table of Content

Do you want to start T-Shirt Printing s business plan?

Do you want to get into the business of t-shirt printing? Well, the market has immense potential provided you plan for it well.

At the core of every business is careful planning. To make sure that all the aspects of a business are planned, you need to outline a business plan. Moreover, when you are starting a business, it is evident that you will face unprecedented situations. If you have not planned for your major operations, you are likely to make the wrong decision during a crisis. 

For reference, you can take help from this business plan t-shirt printing , written for Splash Prints. This template can help you if you wonder how I start my own t-shirt company . It can also help you manage operations, finances, and resources.

For greater and in-depth knowledge of the business world, you are recommended to g through some relevant strategic plan ssuch as a tattoo shop business plan.

Executive Summary

2.1 business introduction.

Splash Prints will be a t-shirt printing company started in Orlando, Florida. It will be owned and managed by Halie James. The business will aim to become the main source of T-shirt printing in Florida for both its citizens and the tourists who visit its different theme parks throughout the year.

2.2 About the Management

Starting a t-shirt design company is all about creativity and management. If you have the creativity to bring forth services and products that are appealing to the customers, then all you have to do is manage the work, and the company will no doubt succeed. So, if you’re thinking about how to start a t-shirt design company, one of the first things you need to focus on is the business plan for investors .

Here, we are presenting the t-shirt printing business plan sample for Splash Prints. You can follow along with this t-shirt printing business plan pdf to write a business plan for your business. You can also look at relevant plans such as screen print on T-shirt business plan to include all the necessary details of your business. 

2.3 Customers of T-Shirt Printing Company

The customers of Splash Prints will belong to all domains and work areas. However, our focus groups will include:

• Young Adults
• Retail Shops

2.4 Business Target

The target of our business is to become the main hub for t-shirt design and printing throughout Orlando and gain a 70% share of the market within two years.

Our financial targets to meet for the first three years of our launch are demonstrated below:

Company Summary

3.1 company owner.

Halie James will be the owner of Splash Prints. She finished her MBA about a year ago, after which she started to focus on all the requirements needed for starting and maintaining a business. She even worked in an industry to learn the best management techniques that she could apply in her own business. 

3.2 Company History

Splash T-Shirts had been a dream of Halie James ever since she was young. She wanted a business that could bring unique expression and a fresh perspective to the market. Therefore, she worked to start Splash T-Shirts, an artistic t-shirt design and print center that will allow various artists to showcase their works and provide these works of art to people at reasonable costs. 

3.3 How the T-Shirt Printing s company will be started

Step1: Plan It Out!

You might be wondering how to start a small t shirt company. Well, the first step is always researching and planning.

This sample business plan for t shirt printing can help you with it. We have provided this business plan template for t shirt company for free so that anyone can benefit.

In this free t shirt printing business plan, we will provide a marketing plan, sales strategy, personnel, and financial plan for Splash Prints.

Step2: Define the Brand

An important aspect of business plan for t shirt printing is developing a brand name around the company. A t-shirt business is purely a business dependent on self-expression. Therefore, Halie decided to do this by allowing artists to showcase their art in the store so that more people would be attracted.

Step3: Find the Perfect Space 

The location of your business matters a lot, especially if it is an artistic business. To make her store stand out, Halie chose a central position in the market and chose an open concept store to provide more space.

Step4: Create Hype Online

It is crucial for any apparel business nowadays to use the internet to its advantage. Halie decided that she would set up social media profiles for her business on all the major websites and post regularly. She would also use the live feature to showcase interviews with the weekly artists. 

Step5: Promote and Market

As the final nail on the board, Halie will utilize all physical and virtual resources she has to promote her business. She will hire expert marketing managers for this purpose.

A business is defined by the services it provides. Therefore, you have to be very careful when deciding the range and scope of your services in the t shirt printing company business plan. Deciding on your services in the t shirt printing business plan will help you manage all the other aspects of your business in a better and more efficient way. 

So, when you’re wondering how do you start your own t shirt company, think about the unique benefit you will give your customers through your services. This will be a very crucial base for your business’s success. 

In this t shirt printing business plan template free, we are describing all the unique services provided by Splash Prints. 

• Customized Design

Splash Prints will provide customers with a platform to design their very own prints for their t-shirts. Through this platform, customers will not only be able to decide the material and other particulars of the shirt but also be able to specify the areas they want their design. Customers can also reach out to our designers for better ideas. 

• Customized Printing

In addition to the t-shirt designs available in our stores, our customers can also have custom-designed t-shirts printed within a day. 

• Regular Collections

As the store is based around the idea of selling t-shirts, we will offer regular collections of t-shirt designs for customers to choose from. 

• Special Collections

Once a month, Splash Prints will partner with top-notch artists to design a special collection of shirts that will be available for a week only. 

Marketing Analysis of T-Shirt Printing Company

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Before starting a tshirt printing company, it is important to know who you are going to serve. Besides, you need to explore the macroeconomic trends of the market to gauge your position among other businesses. All these aspects are to be grouped into a marketing plan such as the one we have provided in this sample business plan t shirt printing.

In this business plan for t shirt printing pdf, we are providing the general market trends for t-shirt enterprise. In addition, we are providing a stepwise guide on  how to make a successful t shirt company. We are also documenting the marketing plan for t shirt printing business so that you can have a thorough understanding of each aspect.

You can also visit greeting card business plan or another printed t shirts business plan to be more prepared.

5.1 Market Trends

According to GrandViewResearch, the U.S. custom t-shirt printing business has a market value of $3.96 billion and it is steadily growing with a growth rate of 9.7%. It is expected to reach $7.57 billion in market value by 2028, which means that this is the prime time to start an influential business in this domain.

To know how to start my own t shirt brand, you can refer to the sections above.

5.2 Marketing Segmentation

The customers of Splash Prints are divided into the following categories:

Business plan for investors

5.2.1 teens .

Our primary customers will be teens in the surrounding area because this is traditionally the group that is most attracted to colorful new designs. Therefore, we expect to have frequent visits by teens who are looking for comic-related or trendy t-shirts. 

5.2.2 Young Adults

The second group of customers will be the young adults. This group is expected to avail of customizable design options. 

5.2.3 Tourists

As Florida is filled with theme parks, it gains a lot of tourists throughout the year. Splash Prints will try to attract them by establishing deals with different theme parks. We will set up small stands with a small collection in these theme parks where tourists can look at some of our products. This will be done to attract them to our main shop. 

5.2.4 Retail Shops 

We will also be targeting local retail shops and supplying them with small portions of our collections so that we have a greater reach than just our one initial shop.

5.3 Business Target

• To become the highest quality custom T-Shirt Printing business in Orlando. 
• To be an expression of creativity in the business.
• To gain a net profit of $20k/month by the end of our second year.
• To establish a loyal customer base interested in a sustainable fashion.

5.4 Product Pricing

Our prices will be slightly higher than other printing stores in the market, but our print quality will be better than our competitors. We will also offer exclusive deals and discounts to our customers.

Marketing Strategy  

Marketing is an important part of learning how to start a home t shirt business. You need to develop a business plan of t shirt printing to manage this part well. It should follow a similar structure as this sample business plan t shirt printing. You can also refer to a gift shop business plan to get more diverse sales strategy ideas. 

Here, we are presenting the marketing strategy that Splash Prints will employ to boost its sales:

6.1 Competitive Analysis

• We will arrange for art shows every week to provide a refreshing experience to our customers.
• Only we among our competitors will be supporting local artists in displaying their work.
• Our customers will be able to design their shirts as they want.
• We will offer sustainable fashion choices to customers where they can also bring old t-shirts to get printed.

6.2 Sales Strategy

• We will advertise our company in theme parks in the area.
• We will put small collections in retail stores.
• We will use social media to create hype for the artist’s collections.
• We will offer exclusive discounts to recurring customers.
• We will set a yearly competition for ‘Shirt of the Year’ with a reward for the winner.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

In the t-shirt printing business, customers will have to interact with your employees daily. To make sure that the customers are satisfied with your services, it is essential to have employees with great interpersonal skills.

When you explore how to start a successful t shirt brand, you should also take down the type of employees you will be needing. Moreover, it is a good practice to also include the performance appraisal and reward system in your t shirts printing business plan.

Here, we are listing the staff required by Splash Prints with the average expected salaries.

7.1 Company Staff

• 4 Sales Officials
• 2 HR & Media Managers
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial Plan

T shirt startup costs can be daunting. But the good thing is that all business-related finances can be managed and turned into profit via a detailed business plan. For this purpose, most entrepreneurs hire a professional financial analyst. 

To make a detailed financial plan that can guarantee success, you need to draft balance sheets for at least three years. You need to figure out your average expenditures against the profit so that you don’t go into a loss. Moreover, you need to draw graphs for break-even analysis and gross margins to have a clearer idea of your net worth and financial standing.

For an in-depth understanding of the components of a financial plan, you may also visit photography company business plan .

In this printing t shirt business plan, we are providing the financial plan for Splash Prints for guidance:

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

• Is a t shirt business profitable?

Yes. Just as the success of a record store is based on its record label business plan , A t-shirt business can prove profitable as long as you develop a good and thorough printing t shirts business plan. 

• How do I create a Tshirt business plan?

You can follow the business plan given above to draft your t-shirt strategic plan. As a guide, you should also investigate how to create your own t shirts at home  and an enterprise on a large scale. 

• Is screen printing shirts profitable?

Screen printing shirts can be profitable if you enter the market after thorough research on how to build a t-shirt business .

• Is the online t-shirt business profitable?

The online t-shirt business is immensely profitable especially if you offer customization options to your customers.

If you succeed in developing an accurate business plan for t shirt printing company like the one provided above, then there is a greater chance of success for your online t-shirt business.

Download T-Shirt Printing Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Screen Printing Business Plan Template

Written by Dave Lavinsky

Screen Printing Business Plan

You’ve come to the right place to create your Screen Printing business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Screen Printing businesses.

Below is a template to help you create each section of your Screen Printing business plan.

Executive Summary

Business overview.

Customize-It Screen Printing is a startup screen printing company located in Atlanta, Georgia.  The company is founded by John Nelson, a recent graduate of Georgia University with a Bachelor’s degree in Business Administration. While pursuing his college education, John has worked part-time as a screen print operator for a local screen printing company. Now that John has gained the experience of screen printing and the education on how to successfully manage a business, he is ready to start his own company, Customize-It Screen Printing. John plans on recruiting a small team to help manage the day-to-day business operations of screen printing – marketing, packaging, and graphic design. Other business functions such as bookkeeping, customer support, and inventory management will be outsourced or completed using business management software.

Customize-It Screen Printing will provide customized screen-printing services for customers throughout the United States. With a wide range of products available, the company will work with any material that can be screen printed. Customize-It will be the ultimate choice for price and value.

Product Offering

The following are the products that Customize-It Screen Printing will be able to customize:

• Sweatshirts
• Backpacks & Other Bags
• Sports Equipment
• Electronics

Customer Focus

Customize-It Screen Printing will target individuals, groups, and businesses who are looking to get something customized. The company will target individuals looking to customize items for themselves or gifts for their friends or family members. Customize-It will also target businesses looking to add logos or other personalization to their company T-shirts, binders or other items for corporate events or advertising purposes. Additionally, the company will target groups and organizations looking to get something customized for gatherings like bachelorette parties, baby showers, or sporting events. No matter the customer, Customize-It Screen Printing will deliver the best communication, service, and quality products.

Management Team

Customize-It Screen Printing will be owned and operated by John Nelson. He has recruited a business school peer, Timothy Hall, to be the designer and help manage the marketing for the company.

John Nelson is a graduate of the University of Georgia with a Bachelor’s degree in Business Administration. He has been working at a local screen printing company for several years as a screen printing operator. John’s organizational skills and attention to detail when it comes to both screen printing and business management have given him the confidence to venture out and open his own company.

Timothy Hall has a Bachelor’s degree in Marketing and an Associate’s degree in Graphic Design. He is skilled in the latest and most popular graphic designer technology. John relies strongly on Timothy’s design skills as well as his marketing and sales knowledge. Timothy has worked as a marketing manager for a local retailer for over ten years and is well equipped to take on a dual role as Customize-It Screen Printing’s Lead Designer and Marketing Manager.

Success Factors

Customize-It Screen Printing will be able to achieve success by offering the following competitive advantages:

• Wide range of items that can be customized. The company will work with any material that can be screen printed – from T-shirts and tote bags to wooden plaques and glassware.
• Customers from all over the United States can purchase screen printed products through the company’s website. Operating as a completely online business allows the company to reach a wider audience than a physical brick and mortar store in Atlanta would allow while keeping costs low.
• Customize-It Screen Printing offers competitive prices. The company saves money by operating on a lean business model. Customers benefit from these cost savings by getting products at lower prices than they would get from competitors.

Financial Highlights

Customize-It Screen Printing is seeking $80,000 in debt financing to launch its screen printing business. The funding will be dedicated towards purchasing screen printing equipment and supplies and for business management software. Funding will also be dedicated towards three months of overhead costs to include payroll and marketing expenses. The breakout of the funding is below:

• Screen printing equipment, materials, and supplies: $30,000
• Business management software: $5,000
• Three months of overhead expenses (payroll, utilities): $30,000
• Marketing costs: $10,000
• Working capital: $5,000

Company Overview

Who is customize-it screen printing.

Customize-It Screen Printing is a newly established screen printing company in Atlanta, Georgia. The company will be the ultimate choice for price and value on custom orders for any material that can be screen printed. Customize-It will provide exceptional customer service for all of its online shoppers with 24/7 customer support and an extensive screen printing guide that will help each customer choose the right materials for their project. With a wide range of products available, the company will work with any material that can be screen printed.

The company’s small team of professionals will ensure that each order is processed smoothly and efficiently. Quality control is important to Customize-It Screen Printing, so the management team will ensure that only high quality materials are used and that each item is thoroughly checked for any flaws before being shipped to customers.

Customize-It Screen Printing History

Customize-It is owned and operated by John Nelson, a recent graduate of Georgia University with a Bachelor’s degree in Business Administration. While pursuing his college education, John has worked part-time as a screen print operator for a local screen printing company. John has begun recruiting a small team to help manage the day-to-day business operations of screen printing – marketing, packaging, and graphic design. Other business functions such as bookkeeping, customer support, and inventory management will be outsourced or completed using business management software to save on overhead costs.

Since incorporation, Customize-It Screen Printing has achieved the following milestones:

• Registered Customize-It Screen Printing, LLC to transact business in the state of Georgia.
• Has begun to set up the work space in John Nelson’s garage and begun sourcing equipment.
• Has selected the business management software that will be used for customer relationship management, customer support, bookkeeping, and inventory management.
• Reached out to numerous potential suppliers to get quotes and product samples.
• Has begun recruiting a small team to help with marketing, design, screen printing, and operations.

Customize-It Screen Printing Services

The following are the types of products that Customize-It Screen Printing will screen print:

Industry Analysis

According to IBISWorld, the custom screen printing industry is valued at an estimated $9B. There are approximately 12,000 custom screen printing businesses operating in the U.S. with over 67,000 employees. Key external market drivers including per capita disposable income, corporate profit, total advertising expenditure for corporations, and the percentage of business that is conducted online versus in-person.

Apparel is by far the largest segment of screen printed products, accounting for approximately 49.4% of revenue share compared to other types of items such as mugs or plaques. There is an increasing trend for custom t-shirts and other garments by businesses, organizations, and individuals for a variety of purposes from advertising to teambuilding.

With the growing number of screen printing businesses and the increase in online shopping, industry operators can gain a competitive advantage by executing a top notch online marketing campaign, providing exceptional customer service, offering unique products or services, and maintaining competitive prices.

Customer Analysis

Demographic profile of target market.

Customize-It Screen Printing will target individuals, groups, and businesses in the United States who are looking to get something customized. The company will target individuals looking to personalize items for themselves or gifts for their friends or family members. Customize-It will also target businesses looking to add logos to their company T-shirts, binders, or other items for corporate events or advertising purposes. Additionally, the company will target groups and organizations looking to get something customized for gatherings like bachelorette parties, baby showers, or sporting events. No matter the customer, Customize-It Screen Printing will deliver the best communication, service, and quality products.

The precise demographics for the United States are:

Customer Segmentation

Customize-It will primarily target the following customer profiles:

• Individuals looking to customize items for themselves or gifts for friends and family.
• Businesses looking to add logos or other personalization to their corporate T-shirts, binders, or other promotional items.
• Groups looking to personalize T-shirts or other items for events such as bachelorette parties, baby showers, and family reunions.
• Organizations and sports teams looking to get T-shirts or other items customized for their team to keep or to sell for fundraising purposes.

Competitive Analysis

Direct and indirect competitors.

Customize-It Screen Printing will face competition from other companies with similar business profiles. A description of each competitor company is below.

Kustum Screen Printing

Kustum Screen Printing provides custom screen printing on-demand for customers in Atlanta and surrounding areas. The company’s list of products that can be screen printed includesT-shirts, apparel, hats, mugs, glassware, wood, binders, stickers, and more. Customers can design and purchase screen printed products through Kustum Screen Printing’s intuitive website. Products can then be shipped or picked up in-store.

Kustum Screen Printing’s promise is to deliver high quality products, exceptional customer services, and quick follow up on any issues with custom orders. The management team of experienced screen printing professionals ensures that each order is handled with the best of care.

Screen Print For You

Screen Print For You is an Atlanta-based screen printing company that provides outstanding customer service and fast processing on all custom orders. Screen Print For You provides personalized screen printing services for individuals, groups, and teams. The owners of Screen Print For You are graphic designers and marketing experts so they can help customers design their products for any purpose from family events to corporate advertising. Customers can depend on their unique screen printing process to create long-lasting designs that will be sure to make a great impression.

Make It Personal Screen Printing

Make It Personal Screen Printing is a trusted Atlanta screen printing company that provides superior custom screen printing services throughout the state of Georgia. The company is able to provide a one-stop shop for people looking for unique gifts for loved ones or for businesses looking to get marketing materials personalized with the company logo. Products include T-shirts, sweat shirts, hats, picture frames, keychains, stickers, and binders. Make It Personal Screen Printing is able to ship products throughout the state. Customers can also order online and pick up in store.

Competitive Advantage

Customize-It Screen Printing will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Customize-It Screen Printing will offer the unique value proposition to its clientele:

• Wide range of items that can be personalized. Customize-It will work with any material that can be screen printed. Customers can choose from products sourced from the company’s trusted suppliers or send in their own items to get customized.
• Unbeatable pricing to its customers- Customize-It Screen Printing operates using a lean business model that saves on overhead costs. These cost savings are then passed on to the customers in the form of deep discounts and lower prices than what competitors are offering for the same services.

Promotions Strategy

The promotions strategy for Customize-It Screen Printing is as follows:

Social Media Marketing

The company’s marketing manager will create accounts on various social media platforms including TikTok, LinkedIn, Instagram, Facebook, and YouTube. The marketing manager will maintain an active presence on all social media, updating accounts with the latest information, special promotions, and designs. Customers will be encouraged to post their purchases on social media and link to the company’s account to stimulate organic growth.

Print Advertising

Customize-It Screen Printing will invest in professionally designed print ads to be displayed in direct mailers, magazines, and newspapers. Direct mailers will be designed to target individuals and business customers.

Broadcast Advertising

The company will invest in commercials to play on multiple streaming platforms, TV channels, radio, and podcasts.

Website/SEO Marketing

Customize-It Screen Printing’s marketing manager will design the company website. The website will be well organized, attractive, and list all of the company’s products and pricing information. The website will include informative screen printing content to help customers choose the best materials for their project. The marketing manager will also enhance Customize-It’s website presence with SEO marketing tactics so that when someone types in the search engine “custom screen printing company” or “screen printing services”, Customize-It Screen Printing will be listed at the top of the search results.

The pricing of Customize-It Screen Printing will be competitive and lower than competitors so customers feel they receive value when purchasing the company’s products and services.

Operations Plan

The following will be the operations plan for Customize-It Screen Printing.

Operation Functions:

• John Nelson will be the Owner and Manager of the company. He will oversee the screen printing process and manage supplier relationships. John has spent the past year recruiting the following staff:
• Timothy Hall – Lead Designer and Marketing Manager who will oversee the design process and handle all sales and marketing initiatives for the company.
• Kelly Smith – Operations Assistant who will oversee the packaging, logistics, and shipment of the products.

Customize-It Screen Printing will use business management software including customer relationship management, bookkeeping/accounting, and inventory management software for the bulk of its operational procedures. Maintaining a lean operational team will help the company save on overhead expenses.

Milestones:

Customize-It Screen Printing will have the following milestones complete in the next six months.

9/1/2022 – Finalize contracts with suppliers.

9/15/2022 – Finalize employment contracts for Timothy and Kelly.

10/1/2022 – Purchase business management software.

10/15/2022 – Complete the company website.

10/22/2022 – Initiate the marketing campaign.

11/1/2022 – Officially open for business and begin taking orders.

Customize-It Screen Printing will be owned and operated by John Nelson. He recruited a business school peer, Timothy Hall, to be the designer and help manage the marketing for the company.

Financial Plan

Key revenue & costs.

The revenue drivers for Customize-It Screen Printing are the screen printing fees that will be charged to customers for the products and screen printing services. The company will charge a 50% markup for products such as T-shirts or mugs that come from wholesale suppliers. Additionally, Customize-It will charge a flat $5 processing fee for each item.

The cost drivers will be the overhead costs to maintain the screen printing equipment and the cost of the products themselves. The expenses will be the payroll cost, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of items screen printed per month: 500
• Average sales in dollars per month: $6,000
• Average overhead expenses per month: $12,500

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Screen Printing Business Plan FAQs

What is a screen printing business plan.

A screen printing business plan is a plan to start and/or grow your screen printing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your screen printing business plan using our Screen Printing Business Plan Template here .

What are the Main Types of Screen Printing Businesses?

There are a number of different kinds of screen printing business , some examples include: T-shirt/Clothing, Logos and Decals, and Advertising.

How Do You Get Funding for Your Screen Printing Business Plan?

Screen printing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a screen printing business plan and a business plan for printing business.

What are the Steps To Start a Screen Printing Business?

Starting a screen printing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Screen Printing Business Plan - The first step in starting a business is to create a detailed screen printing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your screen printing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your screen printing business is in compliance with local laws.

3. Register Your Screen Printing Business - Once you have chosen a legal structure, the next step is to register your screen printing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your screen printing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Screen Printing Equipment & Supplies - In order to start your screen printing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your screen printing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful screen printing business:

• How to Start a Screen Printing Business

Other Helpful Business Plan Templates

T-Shirt Business Plan Template Retail Business Plan Template

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