mobile coffee trailer business plan

Coffee Truck Business Plan Template

Written by Dave Lavinsky

Coffee Truck Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their coffee truck companies. 

If you’re unfamiliar with creating a coffee truck business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a coffee truck business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Coffee Truck Business Plan?

A business plan provides a snapshot of your coffee truck business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Coffee Truck

If you’re looking to start a coffee truck business or grow your existing coffee truck company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your coffee truck business to improve your chances of success. Your coffee truck business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Coffee Truck Businesses

With regards to funding, the main sources of funding for a coffee truck business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for coffee truck companies.

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How to write a business plan for a coffee truck business.

If you want to start a coffee truck business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your coffee truck business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of coffee truck business you are running and the status. For example, are you a startup, do you have a coffee truck business that you would like to grow, or are you operating a chain of coffee truck businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the coffee truck industry. 
• Discuss the type of coffee truck business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of coffee truck business you are operating.

For example, you m ight specialize in one of the following types of coffee truck businesses:

• Coffee & More Truck: This type of coffee truck offers a full menu of coffee and espresso drinks, in addition to a number of grab and go items. Grab and go items include muffins, croissants, turnovers, and danishes.
• Coffee Bar Truck: This type of coffee truck offers a full service coffee and espresso bar. Offerings includes everything from cappuccinos to lattes to drip coffee. They also offer hot, cold and blended drinks.
• Coffee Cart: This type of coffee truck business operates within a mobile trailer or cart. This type of business offers mobility, flexibility and has much lower entry costs than purchasing a truck.

In addition to explaining the type of coffee truck business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, reach X profit within two years, serving additional locations, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the coffee truck industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the coffee truck industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your coffee truck business plan:

• How big is the coffee truck industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your coffee truck business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your coffee truck business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, families and friends, special events, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of coffee truck business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r coffee truck businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes coffee shops, restaurants, or company offices. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of coffee truck business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for customers to order custom coffee beverages?
• Will you offer specialty snacks or desserts that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a coffee truck business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f coffee truck company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide comfortable seating for your coffee bar, express coffee service, organic coffee choices, or the coffee-of-the-day at a discount?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your coffee truck company. Document where your coffee truck travels and the sites where it is most popular with customers. Mention how those sites will impact your success. For example, is your coffee truck business located in a busy retail district, a business district, a beachfront area or at a wedding reception? Discuss how your sites are the ideal location for your customers.

Promotions : The final part of your coffee truck marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites 
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your coffee truck business, including stocking and maintaining your coffee truck, buying supplies, taking coffee orders, and driving to optimal locations. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your coffee truck business to additional locations.

Management Team

To demonstrate your coffee truck business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing coffee truck businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a coffee truck business or successfully running a coffee shop or restaurant.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or begin serving in 3 additional locations ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your coffee truck business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a coffee truck business:

• Cost of vehicles, coffee-making equipment and food supplies 
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of contracted events your coffee truck will serve.

Writing a business plan for your coffee truck business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the coffee truck industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful coffee truck business.

If you starting a coffee truck in conjunction with starting a coffee shop or growing your existing coffee shop, use this coffee shop business plan template to help.

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Other Helpful Business Plan Articles & Templates

Mobile Coffee Trailer Business Plan: Your Mobile Java Journey

Are you a passionate coffee lover with an entrepreneurial spirit? Have you considered starting your own business in the coffee industry? Look no further than a mobile coffee trailer!

In this comprehensive guide, I will walk you through the process of creating a solid business plan for your mobile coffee trailer venture. So grab a cup of your favorite brew, and let’s dive in!

Table of Contents

Market Analysis

Next, thoroughly research the competition in your target area. Identify existing mobile coffee trailers, cafes, and other coffee establishments. Analyze their strengths, weaknesses, and unique selling points. This analysis will enable you to differentiate your business and develop a competitive edge.

Furthermore, assess the demand for coffee in your target area. Are there any gaps or untapped opportunities? Determine if there is a need for specialty coffee, organic options, unique flavors, or innovative brewing methods. By identifying these gaps, you can position your business as a solution and cater to unmet customer demands.

Read more about: How To Create a Business Plan For Coffee Shop: Setting The Stage

Define Your Brand

Crafting a compelling brand identity is paramount for your mobile coffee trailer to stand out in a saturated market. It is your brand that will captivate customers and keep them coming back for more. To achieve this, you must develop a unique selling proposition (USP) that sets your coffee experience apart from the rest.

Innovation in beverage offerings can also elevate your brand. Experiment with unique flavor combinations, introduce seasonal specials or incorporate trendy brewing techniques like cold brew or pour-over. By pushing the boundaries of traditional coffee options, you intrigue customers and keep them excited to try new creations.

Create a Detailed Business Plan

Start by clearly defining your mission statement, which encapsulates the purpose and values of your mobile coffee trailer. Identify your business objectives, both short-term and long-term, and outline the strategies you will implement to achieve them. This includes defining your target market and understanding their preferences, allowing you to tailor your offerings to their needs.

Financial projections are a critical component of your business plan. Estimate your startup costs, including the purchase of equipment, permits, licenses, and initial inventory. Conduct a thorough analysis of your operational expenses, such as staff wages, marketing, maintenance, and supplies. Develop a pricing strategy that ensures profitability while remaining competitive in the market.

A well-structured business plan not only provides a clear direction for your mobile coffee trailer but also increases your chances of securing funding or attracting potential investors. It demonstrates your thorough understanding of the industry, market opportunities, and the potential for profitability. With a comprehensive business plan in place, you can confidently move forward, making informed decisions and steering your mobile coffee trailer toward improvement.

Choose the Right Equipment

In addition to portability, prioritize energy efficiency to minimize power consumption and reduce environmental impact. Look for equipment with energy-saving features or certifications, ensuring that your operations align with sustainable practices.

Given the nature of your mobile coffee trailer, it is essential to select equipment that can withstand outdoor environments. Consider factors such as durability, resistance to varying weather conditions, and ease of cleaning. Stainless steel or other weather-resistant materials can help prolong the lifespan of your equipment and maintain its performance over time.

Read more about: How to Create a Coffee Shop Business Plan: From Concept to Cappuccino

Secure Permits and Licenses

Parking permits are often required for mobile businesses, as they dictate where you can operate and park your coffee trailer legally. Research the regulations related to parking and ensure you have the proper permits to avoid any fines or disruptions to your business.

Additionally, it is vital to secure insurance coverage to protect your mobile coffee trailer business. Explore options for liability insurance, which can safeguard you against potential risks such as accidents or property damage. Consult with insurance providers specializing in mobile food businesses to find the best coverage for your specific needs.

Location Strategy

First and foremost, identify areas with high foot traffic. Busy business districts, popular parks, vibrant college campuses, or community events and festivals are excellent options. These locations offer a built-in customer base and increase the chances of attracting both regulars and passersby seeking a caffeine fix.

One of the key advantages of a mobile coffee trailer is the flexibility it offers. Capitalize on this by being adaptable to your locations. Explore new areas, experiment with different neighborhoods, or collaborate with local events to broaden your reach and attract diverse customer segments.

Customer Experience and Engagement

By focusing on exceptional service, personalization, social media engagement, and customer feedback, you can create a remarkable customer experience that sets your mobile coffee trailer apart. These efforts not only foster customer loyalty but also attract new customers through positive word-of-mouth recommendations.

Marketing and Promotion

Developing a comprehensive marketing strategy is essential for increasing brand awareness and attracting customers to your mobile coffee trailer. By utilizing a mix of online and offline channels, you can effectively promote your business. Here are some key strategies to consider:

Financial Management

Efficient financial management is vital for the long-term growth of your mobile coffee trailer business. Develop a detailed financial plan that encompasses startup costs, monthly expenses, projected revenue, and profit margins. Monitor your expenses meticulously, keeping a close eye on inventory, equipment maintenance, and staff wages.

Staffing and Training

Provide comprehensive training to equip your team with the necessary skills and knowledge. This includes training on coffee brewing techniques, maintaining hygiene protocols, and engaging with customers. Ensure that your staff is well-versed in the art of brewing coffee, capable of crafting delicious beverages, and knowledgeable about the unique offerings of your mobile coffee trailer.

Create a positive work environment that fosters teamwork, growth, and a shared vision. Encourage open communication and collaboration among team members. Recognize and reward their efforts, boosting morale and motivating them to excel in their roles. Regularly evaluate your staff’s performance and provide constructive feedback to support their professional development.

Sustainable Practices

In today’s environmentally conscious world, integrating sustainable practices into your mobile coffee trailer business is both responsible and attractive to customers. Source coffee beans from ethical and sustainable suppliers.

Continuous Improvement

Popularity in the mobile coffee trailer business requires ongoing innovation and continuous improvement. Stay updated on the latest coffee trends, brewing techniques, and customer preferences.

Best of luck on your journey to becoming an amazing mobile coffee trailer business owner! Cheers to brewing up a great business!

Frequently Asked Questions

Question: what permits and licenses do i need to operate a mobile coffee trailer business, question: how much does it cost to start a mobile coffee trailer business.

Answer: The startup costs can vary depending on factors like the size of the trailer, equipment, branding, and location. On average, you can expect to invest between $20,000 to $50,000 or more.

Question: How can I find the best locations for my mobile coffee trailer?

Answer: Research areas with high foot traffic like parks, busy downtown areas, office complexes, and event venues. Networking with local businesses and event organizers can also help you secure prime spots.

Hi! I’m Shawn Chun

Along the years I meet others with the same passion for coffee and I quickly learned that it is not only “how good a barista is” that makes a coffee shop successful, but the business side of coffee as well.

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Related posts, best ways to implement sustainable practices in your coffee shop, how to host events at your coffee shop, best coffee shop loyalty programs to implement, infusing style and substance: a blueprint for coffee shop design, infusing comfort and charm: small coffee shop design concepts.

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Coffee Truck Business Plan

High demand, low startup costs, and a recurring revenue model make starting a coffee truck a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your coffee truck? You’re at the right place. Our coffee truck business plan template will help you get started.

Free Business Plan Template

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How to Write A Coffee Truck Business Plan?

Writing a coffee truck business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Describe what kind of coffee truck you run and the name of it. You may specialize in one of the following coffee truck businesses:

• Traditional coffee truck
• Gourmet coffee truck
• Espresso bar on wheels
• Nitro cold brew truck
• Kiosk coffee truck
• Franchise coffee truck
• Specialty coffee truck
• Describe the legal structure of your coffee truck, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your coffee truck’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your coffee truck from them. Point out how you have a competitive edge in the market.
• Regulatory Environment: List regulations and licensing requirements that may affect your coffee truck company, such as business licenses, food safety & handling, health inspections, permits & zoning laws, food labeling, etc.

Here are a few tips for writing the market analysis section of your coffee truck business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Coffee beverages
• Cold beverages
• Specialty drinks
• Non-coffee alternatives
• Add-ons or extras
• Baked goods and snacks
• Quality measures: Talk about your commitment to employing premium, sustainable, or locally sourced items, as well as the caliber of your ingredients. Mention any particular accreditations or affiliations that show your commitment to excellence.
• Highlight customization: If your coffee truck offers possibilities for customization, such as different milk selections, flavor syrups, or add-ons, emphasize this adaptability to accommodate different consumer tastes.
• Additional Services: Mention if your coffee truck company offers any additional services. You may include services like event catering, coffee workshops & tastings, mobile coffee bar rental, branded merchandise sales, etc.

In short, this section of your coffee truck plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include upselling & cross-selling, partnering with other businesses, offering referral programs, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on bulk purchases, personalized service, etc.

Overall, this section of your mobile coffee truck business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your coffee truck, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or baristas needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your coffee truck. Your operational processes may include stocking inventory, preparing the coffee truck, setting up at the location, cleaning & maintenance, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your coffee truck’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your coffee truck, and describe their roles and responsibilities in successfully running the business.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

This section should describe the key personnel for your coffee truck, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your coffee truck’s assets, liabilities, and equity.
• Financing Needs: Calculate costs associated with starting a coffee truck, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your coffee truck business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample coffee truck business plan will provide an idea for writing a successful coffee truck plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our coffee truck business plan pdf .

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How to Make Business Plan

Frequently asked questions, why do you need a coffee truck business plan.

A business plan is an essential tool for anyone looking to start or run a successful coffee truck. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your coffee truck.

How to get funding for your coffee truck?

There are several ways to get funding for your coffee truck, but self-funding is one of the most efficient and speedy funding options. Other options for funding are

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your coffee truck?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your coffee truck business plan and outline your vision as you have in your mind.

What is the easiest way to write your coffee truck business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any coffee truck business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis for a coffee truck business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my coffee truck business plan?

The level of detail of the financial projections of your coffee truck may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a coffee truck business plan include?

The following are the key components your coffee truck business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good coffee truck business plan help me secure funding?

Indeed. A well-crafted coffee truck will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a coffee truck business plan?

Marketing strategy is a key component of your coffee truck business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Start A Coffee Truck Business (And How To Market It)

Last Updated on May 23, 2022 by John Moretti

Starting a small business and working for oneself is many people’s dream.  The ever-growing trend of street vending is abundant in today’s society and has proven to be a profitable market.  Starting a coffee truck business is now easier than ever and can fulfill the dreams of owning a business.

The following steps are required to open a coffee truck business.

• The coffee truck business model
• How to fund a coffee truck business
• The intended clientele
• The coffee truck business budget
• The equipment for a coffee truck
• How to power a coffee truck
• The coffee truck business plan

Opening a Coffee truck business will require lots of market research, planning, and a lot of paperwork.  This article will provide essential information and the necessary steps to open a coffee truck business.

How Much Does A Coffee Truck Business Cost To Start?

There are several factors involved with the cost of a coffee truck business.  There is the cost of the truck, the equipment, the power source, and the furnishings, to name a few.  All these items can dramatically influence the start-up cost of small coffee truck businesses.

 I can estimate the start-up cost to be in the ballpark of $10 000 to $100 000, as a used coffee truck with no equipment can cost between $35 000 to $65 000 depending on the vehicle.

A complete coffee truck set up with all the essential equipment will cost me roughly $110 000.  If I decide to install high-end equipment, it can cost over $160 000.  Another option is to purchase a used coffee truck with all the necessary equipment

Does A Coffee Truck Business Make Money?

Coffee trucks can be very profitable. This will depend on how much hard work is being placed in making them successful.  A coffee truck business will give me the freedom and flexibility that is much needed in today’s lifestyle.  Hence, it offers financial flexibility and “me” time.

Starting a coffee truck does mean that the initial cost must be covered, and this will be a large chunk of change from the savings account, but there is a way to prepare oneself.  A solid business plan will take a lot of the financial guesswork out of the start-up process.  Being prepared is the key, as this will help understand what needs to be done and what it will cost.

A coffee truck may have fewer financial costs than a corner coffee shop , but it will require money to get it off the ground and serve the first paying customer.  To make money will result in hours of research to gain the knowledge of what is needed for the start-up. 

Research has shown that coffee trucks can have a decent potential in annual turnover.  The turnover figures will depend on the price per cup and how many days per week the truck is open.

The Steps To Open A Coffee Truck Business

The following steps are the basics that will need to be followed to start an operational coffee truck business. 

1. What Type Of Coffee Truck Business Model?

I would suggest a few visits to the competition, to see what they offer and how the business is run.  I have an idea of what I need for my coffee truck, but seeing one operation, quickly put some of my ideas into perspective.  This is a good idea as learning from the competition will put you in the right direction.

If there are no coffee trucks in the area, utilize the internet for more information on the coffee truck business.  Conceptualize a favored business model and write down a complete business strategy.  Leave some areas that can be improved on in the event of budget constraints.  This business model will need to be thorough with a bit of flexibility.

2. How To Fund The Coffee Truck Business?

Getting initial funding for the setup and configuration of the coffee truck business is a big deal, as this will turn the coffee truck idea into a reality.  This will be based on the strategy that has been penned.  The funding may come from savings, a business loan, or investors.

Starting the coffee truck business can be challenging if it only comes from a savings account.  Having an investor is a significant financial aid that should not be overlooked.  Below are a few suggestions on how to get more funding:

• Borrow from friends and family
• Personal Savings
• Crowdfunding

3. Who Is The Intended Clientele For A Coffee Truck Business?

Knowing who the ideal customers are will assist in the overall decision-making on the type of equipment and setup required.  Aim for the following markets to have a higher footfall than most areas.

• Private Events
• Office Parties
• Farmers Markets
• Sports Events
• Charity Events

Understanding the customer is a vital part of the business.  Lots of thought should be put into giving the customer the best service.  For example, determine if there will be seating around the truck or just standing in shaded areas.  The difference in clientele preference will also influence the offered menu, e.g., specialty or themed drinks.

4. The Coffee Truck Business Budget

With a good idea of the truck business, equipment, and who the customers will be, it is time to focus on a budget to turn this dream into a reality.  The total amount of money required for the start-up must be accurate.  This is when slight flexibility comes into play in finalizing the coffee truck concept.

Many have made a fatal mistake in the coffee industry to assume that the money will just appear.  This is a big mistake, and planning a proper budget is essential for a successful venture.  Here are some tips for determining the budget:

• Be honest with the amounts
• Stick to the time frame
• Do a lot of research
• Learn the ins and outs
• Ask for assistance

5. The Equipment For The Coffee Truck

Once a budget for the truck business has been established, it is time to focus on the necessary equipment that must go into the truck.  This is based on the strategy according to the customers and area that the truck will be servicing.

Good quality equipment is essential as breakdowns and faulty equipment can be devastating for the coffee truck business’s image.  Below is are examples of possible equipment required for the coffee truck.

Coffee Equipment: 

• Espresso Machine
• Espresso Grinder
• Coffee Grinder 
• Commercial Coffee Maker
• Hot Water Urn
• Water Filter
• Bartender Rinser

Cooking Equipment

• Panini Grill
• Toaster Oven

Food Prep Equipment

• Work Tables
• Espresso Tamper
• Steam Pitchers
• Long Spoons
• Thermometers
• Cutting Boards

Serving Equipment

• To-Go Coffee Cups
• To-Go Coffee Lids
• Coffee Sleeves
• Coffee Totes
• Coffee Trays
• Creamer Dispensers

Refrigeration Equipment

• Under-counter Refrigeration

Janitorial Equipment

• Triple Sink
• Handwashing Sink
• Sanitization Chemicals
• Test Strips
• Brooms and Mops

6. How To Power The Coffee Truck

The coffee truck must have a reliable power source to run the equipment.  Depending on where the coffee truck will be situated during the day, there may be a power outlet accessible with an extension cord.  If not, then the following options are available.

• Solar Power

Each of these has financial drawbacks but is vital to the business’s success.  Work out precisely how much power is needed for the truck before selecting a power source.  This can be done by reading the spec sheets on the equipment and determining the amount of power that will be consumed.

7. The Business Plan For A Coffee Truck Business

A business plan will be essential for starting a coffee truck business.  The business plan will provide financial and other requirements that must be obtained to be a successful business. Set up a business plan for the coffee truck using the above information.  The business plans should include the following:

• Coffee Truck
• Equipment and installation
• Power source
• Licensing and permits

What Permits And Licenses Are Mandatory For A Coffee Truck Business?

As for all businesses in the US, specific permits must be obtained before trading can commence.  The permit process will differ depending on the city and state that the coffee truck will be trading.  The one fact concerning permits is that they can be very cumbersome to obtain, but it must be done.  Consider it as part of the business model.

Permits must be attained for each city where the coffee truck operates.  This will require many different permits and other paperwork to make the truck law-abiding.  Rather acquire the necessary permits than face receiving a citation.  

1. Permits From The Buildings Department

A coffee truck is not exempt from the Buildings Department even though it’s not a building.  The Buildings Department should be contacted before the coffee truck is built.  Contact the local department to determine the requirement that must be met for a permit.  

The Buildings Department has the jurisdiction to decide if the coffee truck is safe for the owner, the vehicle, the public, and the customers.

The Buildings Department will inspect the electrical system, water system, plumbing system, and structure of the coffee truck before a permit is issued.  They will be very stringent as a truck can move around, and equipment and wiring can be damaged if not secured correctly.

The truck may need to be fitted with certain devices or constructed with specific materials to be “up to code.”  Contacting the department beforehand to get the necessary requirements will save money and time.

2. Permits From The Health Department

The Health Department is mainly concerned with preventing foodborne illnesses; thus, they will be just as strict as the Building Department.  The Health Department will need to see the coffee truck menus to establish if the correct equipment is used.  They will also require detailed food preparation plans, food storage plans, serving area cleanliness plans, and waste disposal plans.

The Health Department will establish a minimum requirement list, such as separate sinks for washing up and a separate sink for hygiene.  Contacting the Health Department beforehand will again save time and money.

Having the correct Health Department permits will be a necessity.  Still, it does mean the truck is up to standard and that the public being served is not at risk.  Obtaining these approved permits should put the owner’s mind at ease.

3. Permits From The Fire Department

The Fire Department permit will be required before the coffee truck can start serving customers.  This department will require fire extinguishers and an evacuation plan in an emergency.  The Fire Department permit ensures that the owner and the public are safe.  Contact the local Fire Department for all their specifications.

4. The Food Handler Certificate For A Coffee Truck Business

Even if the coffee truck is not selling food items, a valid Food Handler certificate must be obtained before it opens for business.  To get this certificate, a Health Department permit must first be acquired.  The Food handler certificate is for the county to know where food and beverage will be sold and who will sell them. 

5. A Business License And TAX-Number For A Food Truck Business

The owner of the coffee truck must register the business and get a tax identification number (EIN).  This is standard practice for most businesses and will prevent the coffee truck business from being shut down. 

6. A Street Vending Permit

Many cities will also require public access or street vending permit.  This will fluctuate from place to place and require the following documents to be handed in with the application.

• The Street Vendor Application
• Detailed site plan
• Definition of use
• Health and Fire Department permits 
• Business license
• Payable fees
• Granted access from the neighboring business

7. The Zoning Requirements For A Coffee Truck Business

There are many zone types in the city.  These can be residential zones, commercial zones, and industrial zones.  Depending on the location of the coffee truck, different zones may have a specific requirement that must be abided by to operate on the site.  This will vary depending on operation time, location, and available areas.

The standard rules for street vendors are to leave at least five feet of space for pedestrians and a specified distance from curbs, parking entrances, other vendors, bus stops, and business entrances.  All the rules and regulations will be stipulated in the application forms for the said zone.

The application will require a site plan where these areas have been addressed for the coffee truck.  The zoning permit may be declined if it is deemed too close to access areas or if it may infringe on any safety laws for the specific zone.

Recurring Coffee Truck Costs

There will be a cost associated with the operation of the coffee truck.  These are a few of the expenses that will be incurred during the process of the mobile business:

• Fuel – is essential in a coffee truck as you will be regularly moving to different locations.  The costs will increase if a generator is used to power the equipment.
• Insurance – monthly and yearly insurance must be paid to keep the business protected from any incident.
• Permits – yearly renewal fees must be paid.
• Payroll – depending on the truck’s size, staff will require remunerations.
• Website fees – exposure is critical
• Advertising – Brand awareness
• Stock – replacing used inventory is essential

How To Market A Coffee Truck Business

The key component for a successful business is marketing and exposure.  The positive exposure will increase profits, and profits will lead to growth.  Here are a few approaches that can be used to market a coffee truck business:

1. Coffee Truck Website

Having a website for a business will increase its exposure, have affiliated links on the local business sites, and purchase advertising spots in local newspapers.  Use Shopify, Wix, or Squarespace for an affordable website.

2. The Coffee Truck Menu Display

The menu can be displayed on the coffee truck in prominent characters.  This will make it more visible, and it’s free advertising.  Using well-designed images that will attract potential clients.

3. Social Media Advertising

Most of the potential clients will be on social media, so supplying them with a feed showing the day’s unique offerings is a proven concept. 

4. The Coffee Truck Logo

The coffee truck logo is the image that potential clients will know and begin to trust.  Branded merchandise will remind customers of the delicious coffee they love to drink.  It will assist in marketing the brand.  

The Coffee Truck Business Pros And Cons

A Coffee Truck business will have its highs and lows. Here are a few to be prepared for in the coffee truck world.

• Mobility – If the site does not deliver enough customers, relocate to a busier area.
• Flexibility – Work my preferred hours, adjust the menus, and move around.  
• Taxes – Tax deductions can be achieved as home office space is utilized, the vehicle is used for work purposes, and rental costs.
• Responsiveness – If money is needed for a vacation in Hawaii, then earn a little more by utilizing the coffee truck.
• Competitors – There will be many competitors on the streets fighting for clients.  Be prepared to work hard to make a success of it.
• Long Days – The coffee truck and equipment must be maintained and cleaned after business hours to keep up with the business’s image.
• Zoning- Many municipalities will restrict the number of mobile vendors, so be vigilant and get the correct zoning permission as soon as possible.  

Developing The Coffee Truck Business Brand

A major consideration that must be made is what will make my coffee truck stand out.  What am I going to do differently?  A regular cup of coffee can cost under $2 at a convenience store, so what will attract clientele to the coffee truck. Here are a few ideas that will assist in developing a Brand for a Coffee Truck.

• Organic Product : Offering a product that can be sustainably grown is an advantage in today’s health-conscious world.  This can be utilized in all aspects of the business, from dairy products to coffee beans and food.
• Environment: The environment around the coffee truck is important as it will attract and delude potential customers.  Having a truck that offers a quick cup of coffee on the sidewalk or a relaxed atmosphere where a client can grab a seat and enjoy the view.
• Truck image : When someone sees the truck on the road, can they identify it as an ordinary coffee truck?  Or can they identify it as my coffee truck brand? 

How Are The Customers going to pay

Working with a cash-only system will surely turn many potential clients away in this digital world.  Many customers will not carry cash around and only pay by card or tapping system.  Having a cash register is essential for receipts.  Installing a reliable POS (point of sale) method is the way to go.

There are many unique POS systems on the market.  Some will require internet, and others will be able to track inventory.  Here is a list of companies that offer great POS systems.

• Light-speed

Starting a coffee truck business will provide an income and a flexible lifestyle.  Research is a vital first step in opening any business, especially if it is mobile.  There are various ways of obtaining funds to start a coffee truck business, but having an investor can be beneficial.

The coffee truck must be able to cater to the specific area where it will be trading, and having the correct equipment for the particular site is crucial.  The coffee truck will need to have a power source of some kind to run all the equipment, and this must be reliable.

The permits that are awarded to the business will range from the Buildings, Fire, and Health departments of the respective city from which the truck will be trading.  The permits can be a little cumbersome but are an essential requirement.

If it is your dream to own a small business, I highly recommend starting a coffee truck business.  Coffee is the most loved beverage in the world, and a coffee truck will deliver it to the client’s doorstep!

About Barry Gray

Hi! I'm Barry Gray, the guy behind BaristaJoy. I want to bring more to the table, sharing brewing methods, tastes, and apparatus to make your coffee journey more enjoyable. More About Me .

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How To Start a Mobile Coffee Truck: Everything You Need To Know

legionfoodtrucks - March 29, 2023 - 0 comments

If you’ve been toying with the idea of selling coffee but don’t know where to start, consider starting a mobile coffee truck. Compared to the traditional coffee shop, a mobile coffee truck has distinct advantages and attractions. 

For starters, the capital outlay required to get your truck up and running is minimal when compared with the prohibitive costs of setting up a coffee shop. Additionally, a truck allows excellent flexibility – you can decide to serve clients in varied locations or opt to market to special events such as weddings and corporate meetings. Since operating a truck is much cheaper than running a coffee house, such operations will be profitable.

Let’s look at how to get started.

1. Develop A Unique Mobile Coffee Truck Brand

Your success as a coffee truck business will be influenced by the uniqueness of your products and services. Look around for companies with which you’ll be competing . What will make your product more appealing than what’s already there? In answering these questions, it’s imperative to choose the kind of coffee to be offered carefully and uniquely designed for your truck.

2. Find Out About The Licenses And Permits Required

To operate the coffee truck legally, you’ll be required to obtain various licenses and permits . Find out all the requirements needed. Apart from the permit, getting health certificates is necessary. To ensure full compliance, visit the local licensing authorities and align all paperwork.

3. Identify Your Customers

Customer identification is of critical importance. Are you entering the business to fill a void existing companies have failed to address? Is there an intent to locate your business in a particular location for certain days of the week? Could you also be considering serving customers at special events? Identifying potential customers will help decide the equipment to acquire and the menu type.

4. Compile A List Of The Equipment Required On Your Truck

The mobile truck could be your most significant piece of equipment, but the business will require other pieces of vital equipment. For instance, a generator that will provide an alternative power source . Depending on what kind of coffee you intend to serve, coffee grinders and a fridge are additional equipment required. Making a complete list of the equipment you need will help create a reliable start-up budget.

5. Identify Sources Of Funds

There are many choices of mobile coffee trucks depending on the number of funds available. Are you buying a new truck or a used one? Does your vehicle need a trailer? What’s the process of ascertaining that the truck does not fail the health inspection checks? Before buying the truck, you’ll need to complete your budget and weigh it against the available funds. If the funds are insufficient, look around for financing options from traditional lenders, family, or strategic investors.

Own A Mobile Coffee Truck Today

Starting a mobile coffee truck is a great way to break into the food truck business. They require less equipment, have fewer overhead costs, and are not subject to as many food safety regulations as a typical food truck.

Legion Food Trucks is here to provide assistance with vehicle and equipment selection, licensing and permitting, financing, and anything else you need to launch your business. Contact us to learn more.

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Home » Food

How to Start a Coffee Truck Business [Business Plan]

A coffee truck business sells different types and flavors of coffee from the truck and coffee trucks are designed to service areas where it might be difficult to quickly construct the conventional shop; areas such as carnival sites, construction sites, sporting event centers, campgrounds, beaches et al.

You can find different types of coffee drinks in a mobile coffee truck, including cappuccino, espresso, iced coffee, decaffeinated coffee, et al. The coffee truck business is a niche idea in the food truck industry and the annual food truck revenue in the United States is about $1,200,000,000, and the industry revenue increased by 12.4 percent over the past five years. The total number of food trucks in the U.S. is put at 4,130.

Food truck Industry revenue increased over the past five years at the rate of 12.4 percent. The average revenue generated per food truck in the United States is about $290,556 and the average spending per order at a food truck is $12.40. The average amount required to own a food truck is about $85,000.

Steps on How to Start A Coffee Truck Business

Conduct market research.

If you are considering starting a coffee truck business, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process for your coffee truck business should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, give you reliable data, and of course clue of what your potential market will be looking out for from a coffee truck business.

a. Who is the Target Market for Coffee Truck Business?

• Event Planners
• Workers in construction sites
• Campground patrons and staff members
• Everyone who resides in the location where you intend to sell your coffee.

b. Is Coffee Truck Business a Profitable Business?

Yes, the coffee truck business is very profitable. Research conducted shows that coffee offers incredible gross profit margins of up to 90 percent which is what has attracted the big companies to expand at such a rapid rate. Very few other products even come close, meaning that you have the potential to make a lot of money when you start a coffee truck business.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the coffee truck business because the coffee truck business is a niche idea in the food truck industry.

d. Who are the Major Competitors?

• Vintage Coffee Vendor
• New Holland Coffee Co.
• Seattle Coffee Company
• Kings Road Coffee Mobile Truck
• Elite Espresso Catering
• Dessert Oasis Detroit
• Milstead & Co., Seattle
• Panther Coffee, Miami
• Cappuccino Xpress Coffee Vans
• The Coffee Guy
• Jim’s Mobile Café
• Xpresso Delight
• Xpresso Mobile Café
• Petite Rouge | Mobile Espresso & Tea Bar
• Big Shoulders Coffee (Chicago, IL)
• Celesto Espresso (Seattle, WA)
• Ralph’s Coffee (New York City, NY)
• Reveille Coffee Co. (San Francisco, CA)
• The Beignet Truck (Los Angeles, CA).

e. Are There County or State Regulations or Zoning Laws for Coffee Truck Business?

Yes, there are county or state regulations or zoning laws for the coffee truck business. Towns, cities, and counties also have zoning restrictions, designating commercial and noncommercial zones. While you may be mobile, you can’t park just anywhere. Most areas limit food trucks, trailers, buses, and carts to specific locations.

A list of where you can and can’t park should be available from the county clerk. You may also have to adhere to two-hour parking restrictions and pay for parking meters. Please note that trucks are required to stop at motor carrier safety and weight inspection stations when signs direct them to do so.

f. Is There a Franchise for Coffee Truck Business?

Yes, there are franchise opportunities for the coffee truck business. Here are some of them;

• Scooter’s Coffee

g. What Do You Need to Start a Coffee Truck Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• Coffee Trucks (Food Trucks)
• Commercial Driver’s License (CDL) (at least a Class B CDL)
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Commercial Kitchen
• Coffee Ingredients and Packaging Materials

Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.

Some of the catchy business name ideas suitable for a coffee truck business are;

Creative Coffee Truck Business Name ideas

• Always Movin© Coffee Truck, Inc.
• Coffee® Mobile Coffee Truck, LLC
• Brownie Balling’s© Coffee Truck, Inc.
• Coffee Solutions® Coffee Truck Company, Inc.
• Coffee King™ Coffee Company, Inc.
• Door Step™ Coffee Truck Company, LLC.
• Thompson Zack and Co© Coffee Truck Company, LLC
• Coffee Anytime® Coffee Truck Company, Inc.
• Coffee Serve© Coffee Truck Company, Inc.
• Coffee Now© Coffee Truck Company, Inc.
• Go Guys® Coffee Truck Company, LLC
• Filipinas® Coffee Truck Company, LLC
• Twenty Thirty™ Coffee Truck Company, LLC
• Creamy Taste© Coffee Truck Company, Inc.
• Moonlight® Coffee Truck Company, Inc.
• Connel Rodham™ Mobile Coffee Truck Company, Inc.
• Owen McGraw™ Coffee Truck Company, Inc.
• Coffee Queen© Coffee Truck Company, Inc.
• McGee Dickson® Coffee Truck Company, LLC
• Clem Coffee™ Mobile Coffee Truck Company, Inc.

Register Your Business

A. what type of business structure is best for coffee truck business.

Although there are several options when it comes to the business structure of a coffee truck business, but the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Coffee Truck Business?

• General Business License
• Zonal Permits
• Signage Permit
• Proof of ownership, proper identification, and vehicle license
• Proof of district-issued food manager identification card
• Depot, commissary, or service support facility meets vending unit operation needs
• Copy of license for the service support facility and/or a recent inspection report.

d. What Type of Certification is Needed to start a Coffee Truck Business?

You don’t need any certifications to start a coffee truck business.

e. What Documents are Needed to Open a Coffee Truck Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Approval for parking)
• Certificate of Incorporation
• Food Handlers’ License
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a coffee truck business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a coffee truck business.

The startup cost for a coffee truck business is not uniform as some factors can influence the cost. But basically, a coffee truck business will cost from $30,000 to over $250,000 to start and that can easily go higher depending on your overall business goals and objectives.

For example, the price of a food truck depends largely on its size, and light-duty class 2 and 3 trucks run from $25,000 to $45,000. Medium duty class 4 trucks run from $35,000 to $50,000, while medium-duty class 5 trucks run from $45,000 to $70,000.

b. What are the Cost Involved in Starting a Coffee Truck Business?

• The total fee for registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines, and other software) – $1,300.
• Marketing promotion expenses for the grand opening for $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring a business consultant including writing a business plan – $2,500.
• Insurance (general liability, workers’ compensation, and property-casualty) coverage at a total premium – $2,400.
• Other start-up expenses like stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, fueling of the coffee trucks, purchase of gas, payments of bills et al) – $30,000
• The cost for start-up inventory (coffee making ingredients, packaging materials et al) – $5,000
• The cost of storage hardware (bins, rack, shelves, and casing) – $3,720
• The cost for equipment (commercial espresso machine, automatic drip coffee maker, industrial grinder, refrigeration system, pumps and containers, toasters, ovens, and other cooking equipment, etc.) – $15,500
• The cost for store equipment (cash register, security, ventilation, signage) – $3,750
• The purchase of well–equipped mobile coffee trucks (2) – $65,000
• The cost of launching a website – $600
• The cost for opening party – $5,000
• Miscellaneous – $2,000

c. What Factors Determine the Cost of Opening a Coffee Truck Business?

• The size of coffee truck business (number of coffee trucks you intend to start the business with)
• The choice of the locations you intend covering
• The required licenses and permits
• The cost for branding, promotion, and marketing of the coffee truck business
• The cost for furnishing and equipping the coffee truck
• The cost of insurance
• The cost for registering the business
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the coffee truck business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

No, you don’t need to build a facility for your coffee truck business because the nature of the business makes it possible for you to get everything done on the go inside your truck.

e. What are the Ongoing Expenses of a Coffee Truck Business?

• Coffee making ingredients and serving and packaging materials
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees
• Trucks maintenance
• Marketing costs

f. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $38,000 Per Year
• Manager – $30,000 Per Year
• Bartender (Baristas) – $26,100 Per Year
• Truck Drivers – $26,800 Per Year
• Sales Boys and Sales Girls -$24,000 Per Year

g. How Do You Get Funding to Start a Coffee Truck Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Coffee King™ Coffee Company, Inc. is a registered and licensed coffee truck company that will be based in San Antonio, Texas but operate all across major cities in Texas serving different flavors of coffee and snacks.

Lauren King© Coffee truck company, Inc. has been able to secure all relevant licenses and permits to operate throughout the United States. We will ensure that we abide by the rules and regulations guiding the coffee truck industry and we will only hire experienced and qualified drivers with valid commercial driver’s licenses (CDL) to handle our trucks.

b. Products and Service

• Bottled water.

c. Mission Statement

Our mission is to build a coffee truck business that will meet the needs of all our customers in the regions/cities where our trucks will cover and to sell franchises all across the United States of America and Canada.

Vision Statement

Our Vision is to become the go-to coffee truck in the whole of San Antonio, Texas.

d. Goals and Objectives

The goals and objectives of a coffee truck business are to service areas where it might be difficult to quickly construct the conventional coffee shop; areas such as carnival sites, construction sites, sporting event centers, campgrounds, beaches et al.

e. Organizational Structure

• Chief Operating Officer (Owner)
• Bartender (Baristas)
• Sales Girls and Sales Boys
• Truck Drivers

Marketing Plan

A. swot analysis.

• Excellent operational history
• Robust menu list
• Experience and trained professionals.
• Well-equipped coffee truck.
• Excellent customer testimonials.
• Reliable and efficient coffee trucks and service.
• The owner is new to large scale marketing
• We will need a loan to purchase the latest coffee trucks and commercial coffee brewing equipment
• The owner is currently running the business solo
• Lack of economies of scale.

Opportunities:

• Growing outdoor activities
• Build upon existing clientele
• Low start-up
• Coffee is always in demand
• Variety of what to offer
• Online market, new services, new technology, and of course the opening of new markets.
• Weather constraints
• Loans diminish profitability until they are paid off
• The first year will be financially tight while we gain customers and pay off loans
• Competition in the area could increase
• Management of employees requires time, money, and efforts
• The regulatory department could change its regulatory status and decide to enforce strict regulations that can strangulate new business.

b. How Do Coffee Truck Businesses Make Money?

Coffee truck businesses make money by selling;

• Coffee beverages served in different forms

c. Payment Options

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your coffee truck brand by sending introductory letters to residents, park managers, and other stakeholders in and around the city you intend to cover.
• Open your coffee truck company with a party to capture the attention of residents who are your first targets
• Engage in roadshows in targeted communities from time to time to sell your coffee and snacks and promote your coffee truck company
• Advertise your coffee truck in community-based newspapers, local TV and radio stations
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet and mobile apps to promote your coffee truck brands
• Engage in direct marketing and sales
• Deliberately brand your coffee truck
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

The amount to charge will depend on the location, quantity, and type of coffee to be served. An average cup of coffee costs $2.70, and a drink of cafe americano is even less expensive with an average price of $2.62. The average price of a Starbucks drink in the U.S. is $2.75, but New York City is the most expensive location coming in at $3.25 for a tall cappuccino. And if you go for a decadent seasonal beverage with all the bells and whistles, it can run you over $5.

b. How Much Profit Do Coffee Truck Business Owners Make a Year?

It depends, but an available report that is based on the survey of 223 full-time food truck owners, shows that over 50 percent reported generating at least $150,000 in revenue per year.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the coffee truck business (number of coffee trucks owned)
• The location the coffee truck business is covering
• The management style of the coffee truck business
• The business approach of the coffee truck business
• The advertising and marketing strategies adopted by the coffee truck business
• The number of years the coffee truck business is in business

d. What is the Profit Margin of a Coffee Truck Business?

The profit margin of a coffee truck business is not fixed. It could range from 35 percent to 90 percent.

e. What is the Sales Forecast?

Below is the sales forecast for a coffee truck business. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $120,000
• Second Fiscal Year:  $280,000
• Third Fiscal Year: $350,000

Set Up your Shop 

A. how do you choose a perfect location for coffee truck business.

• The demography of the location
• The demand for coffee in the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of coffee trucks, and coffee retailers in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Coffee Truck Business?

• New York City, New York
• Los Angeles, California
• Dallas, Texas
• Miami, Florida
• Broward County, Florida
• Nashville, Tennessee
• Las Vegas, Nevada
• Providence, Rhode Island
• San Francisco, California
• Chicago, Illinois.

c. What Equipment is Needed to Operate a Coffee Truck Business?

• Coffee trucks or vans
• Commercial espresso machine, automatic drip coffee maker, industrial grinder, refrigeration system, pumps and containers, toasters, ovens, and other cooking equipment.
• Serving equipment.

Hire Employees

When it comes to hiring employees for a standard coffee truck business, you should make plans to hire a competent chief executive officer (you can occupy this position), manager, baristas (bartenders), salespersons, truck drivers, and cleaners.

Launch the Business Proper

No coffee truck business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

With a proper launching of the coffee truck business, you will be able to officially inform people in your city that your coffee truck business is open for business.

a. What Makes a Coffee Truck Business Successful?

• Choose a good location, good menu, and reliable coffee trucks to launch the business
• Hire only competent, hardworking, and trustworthy staff
• Be deliberate with your marketing sales approach
• Your branding must be top-notch
• Encourage the use of word of mouth to promote your coffee truck business
• Leverage on all available online and offline platforms to promote your coffee truck business

b. What Happens During a Typical Day at a Coffee Truck Business?

• The business is open for the day’s work
• The coffee trucks are cleaned, and ready for business
• Supplies are loaded into the truck
• Trucks move from one location to another
• Customer’s requests are taken and they are attended to
• Schedule maintenance of trucks are carried out
• Marketing/website upkeep
• Supply ordering
• Administrative duties
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Coffee Truck Business?

• Good culinary skills
• Good driving skills
• Customer services skills
• Interpersonal skill
• Business management skills
• Work experience in a coffee and food truck industry
• Experience in managing people
• Experience in business administration
• Experience in handling relevant software.

More on Food

How to Start a Successful Coffee Trailer Business: 12 Things You Must Do

Market survey

Find your gourmet coffee, coffee trailer business plan.

• Executive Summary
• Company introduction and brand
• Market analysis
• City Law and Policy
• Organization and management
• Service and menu
• Budget analysis
• Finance prediction

Learn about laws and regulations

Register your business, buy a coffee trailer.

Buy used food trailers. You can buy used food trailers. If you're lucky, you can also find a used coffee trailer in good condition. Of course, you'll also need to make some modifications to it to make sure it matches your branding and kitchen layout. When it comes to purchasing a used food trailer, be sure to have it thoroughly inspected by an expert to ensure your business doesn't deserve to be suspended for a trailer failure. Buy a new coffee trailer. Buying a brand new custom coffee trailer is ideal if you're on a budget. Everything about the new coffee trailer is designed and built with your needs and budget in mind. Everything from the trailer size to the equipment layout inside makes more sense. Browse different styles of coffee trailers .  

Buy coffee equipment

Coffee equipment needed to move coffee trailers and trucks includes:

• Commercial coffee machine
• Coffee bean grinder
• Commercial refrigerator
• Cash register system
• Water Softener

In addition to the above equipment, you also need to stock a certain number of consumables, mainly including paper cups, stirring plates, paper towels, lids, packaging bags, etc.  

Get a license

To start a mobile food trailer business, you will need to obtain some licenses in addition to registering the respective company. Licenses that may be required to operate a coffee trailer include:

• Employee Health Certificate
• Fire permit
• Licenses for Food Trailers and Trucks
• Regional business license
• Other licenses

These documents may vary depending on the laws of different cities and states, and you will need to consult your local business administration.  

Business location

To be profitable in the mobile coffee business, location is very important. You need to decide who you want to serve, whether it's business office workers or weary shoppers in a super mall. In short, your business location must be in the center of high traffic. In addition to the location above, you can also spend the weekend at the park or the beach. Of course, tourist attractions are also high-traffic locations. You can also attend various festivals and provide coffee catering for private parties, sporting events and more.  

Hiring and Training

Maybe at first you don't think you need to think about it, but your business continues to grow. You can't wait until it's time to hire an employee. Add hiring and training to your schedule now, because you don't know when your business is going to be busy, maybe it's going to be particularly hot in the first place. Hiring people who agree with your business idea is the most important thing. Such employees will serve customers wholeheartedly. Keeping employees happy is also important. You also need to consider employee training. Let them know what to do and what not to do. Everything has to be clear, vague concepts can easily lead to misunderstandings that lead in the wrong direction.  

Before you start your mobile coffee business, you need to advertise your coffee trailer. Let everyone know the new coffee is coming. Not deserted when you hit the streets on your first day. Several effective publicity methods:

• Social media promotion
• Traditional media advertising
• Community event promotion

Purchase of coffee raw materials and consumables

Finally, before your coffee trailer is open for business, you need to prepare sufficient coffee raw materials and consumables. Due to the early publicity, it is expected that your first day of business will be very hot. Signing long-term supply contracts with raw material suppliers in advance will reduce your purchase costs. Pay attention to the quality of coffee and the quality of consumables, which will directly affect the customer's experience.  

Mobile coffee trailer business is a very lucrative one. But to be successful, you must be well prepared. The 12 things above cover basically all the important aspects of starting a successful coffee trailer business. Don't let your thoughts stay in your head. Seriously execute every step of your business plan, starting with your coffee trailer concept until you're driving it to a parking spot at the Golden Cross. When you do everything seriously, you are already on the road to success.

Sample Mobile Coffee Cart Business Plan

Mobile coffee cart business plan sample.

Mobile coffee cart business is an enjoyable business for those who have interest in coffee and also like relating with the public through which you can earn a living.

This is a business that makes provision for both hot and cold coffee depending on the customer’s preference at occasions such as festivals, private events, outdoor events, company functions, wedding receptions and so on.

To start the business, you do not require a storefront, shop or space. The requirement for starting a mobile coffee cart business is much lower than a traditional coffee shop. Below is a business plan sample of a typical mobile coffee cart business for other entrepreneurs to follow in writing theirs.

BUSINESS NAME: Tasty Coffee Business

Here is a sample business plan for starting a mobile coffee cart business.

• Executive Summary
• Business Objectives
• Target Market
• Mission Statement
• Vision Statement
• Competitive Analysis
• Marketing Strategy

EXECUTIVE SUMMARY

Tasty Coffee Business is a business with a new system where hot and cold coffee drinks will be provided to customers in an efficient way.

Tasty Coffee Business is a specialty beverage retailer that will provide customers with opportunity to drive up to its facility and order their choice of coffee and other drinks.

Tasty Coffee Business specializes in blended tea, specialty coffee and other custom drinks while offering the best hot and cold drinks to its customers.

Tasty Coffee Business will be operating a cash business which will make its initial cost of starting business less than other startup businesses.

BUSINESS OBJECTIVES

Every business has its objectives to achieve; that is the reason why the business was started. Below are the objectives of Tasty Coffee Business:

(1) To develop a business that is sustainable enough and also contribute to the employment rate and economy of the community where the business is located.

(2) Establishing a business that goes beyond the expectations of its clients.

(3) To achieve healthy and good profits in the early years of the business’ operation

TARGET MARKET

The business will be focusing majorly on two types of customers which are:

(1) Captive Consumer: Customers who reside in a restricted environment that does not allow convenient departure and return when searching for refreshments and environments where refreshments are an important part of the environment are known as captive consumers.

(2) Daily Commuter: This refers to customers that goes to and from work, customers that deliver goods and services, customers that go for shopping and those that are just out for a drive.

These two markets will be penetrated to increase sales and patronization by deploying mobile facilities and drive through facilities in the most accessible and logical locations.

MISSION STATEMENT

The mission statement of Tasty Coffee Business is to become one of the best and most popular mobile coffee cart business in the whole of California and in neighboring cities.

Also, to provide customers with the finest quality beverage in the most efficient way.

VISION STATEMENT The business vision is to establish a very good coffee cart business to stand as a one stop location coffee business patronized by all citizens. Also, we will try our possible best to offer products and services at affordable prices.

COMPETITIVE ANALYSIS

There are four major competitors in the beverage industry; local coffee houses and cafes, the national specialty beverage chains, fast food restaurants, and convenience stores and they all have a dramatic distinction among them.

However, when looking at head to head direct competitors; Tasty Coffee Business has none in the metropolitan area. Though there is still competition with the traditional coffee shop ideas .

The Tasty Coffee Business has a significant competitive advantage over these competitors because of the following benefits:

• Drive-through Service
• Effective Customer Service
• Beneficial to the community
• Mobile Cafe
• Higher Product Quality

MARKETING STRATEGY

For Tasty Coffee Business marketing, the drive through facilities will be put in places of high visibility and accessibility. They will be located on commuter routes known for high traffic and also close to shopping facilities in order to catch shoppers, people going to and from work. The business will also ensure that the drive through(s) are unique to help the brand of the business.

The Tasty Coffee Business will implement a low cost advertising and promotion campaign which will involve drive-time radio. Also, the business will focus on building relationship with charities, schools, and corporations to provide free publicity because of its community support program.

Giving charitable contributions to these institutions will get the word out to their students, faculty, employees, partners about the mobile coffee cart business and word of mouth can be said to be the greatest advertising program a business can adopt.

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Mobile Coffee Cart Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Coffee Cart

Are you about starting a mobile coffee cart? If YES, here is a complete sample mobile coffee cart business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a mobile coffee cart . We also took it further by analyzing and drafting a sample small mobile coffee cart marketing plan template backed up by actionable guerrilla marketing ideas for mobile coffee carts. So let’s proceed to the business planning section .

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In the united states of America and of course in most countries of the world, it is easier to find young men and women leveraging on mobile cart to sell snacks, ice creams and coffee. It is a business that requires a very minimal start – up capital except you want to own a company that recruit people to sell your products via mobile carts.

No doubt, your financial capacity and your business exposure will go a long way to determine how you intend starting your mobile coffee cart business.

One thing is certain; there is a huge market for coffee in the United States. All you need to do is to know how to position your business and you will sure attract customers without having to over stretch yourself to reach out to them. If you are sure this type of business is what you truly want to do after you must have conducted your market research, then the next step to follow is to write a good business plan.

Below is a standard sample mobile coffee cart company business plan template that will help you successfully write yours without much stress;

A Sample Mobile Coffee Cart Business Plan Template

1. industry overview.

The Food Trucks Industry that mobile coffee cart business a part of is composed of businesses that largely engaged in preparing and serving meals, snacks and drinks from a mobile truck. Food and drink are normally prepared, stored and cooked on the truck. The truck may or may not use the same location each day and does not sell alcoholic beverages.

There are different types of coffee drinks that you can find in a mobile coffee cart, some of them are cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.

In recent time, the mobile coffee carts business has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack has increased at a faster rate than most segments in the food service related industry, as consumers increasingly seek convenience at an affordable price.

In addition, the industry has adjusted to the ever-changing consumer preferences, especially those relating to health and diet. Going forward, these trends are expected to continue shore up demand. As a result, major mobile coffee carts chains will invest in expansion and international growth, strengthening the revenue generated in the industry.

The Food Trucks Industry that mobile coffee carts business is a subset of is a thriving industry in almost all the countries of the world.

In the United States alone, the industry generates a whooping sum of well over $870 million annually from more than 3,624 licensed and registered food truck companies (mobile coffee carts inclusive) scattered all around the United States of America.

The industry is responsible for the direct employment of well over 13,501 people. Experts projects The Food Trucks Industry to grow at a 7.9 percent annual rate between 2011 and 2016. Starbucks and Dunkin’ Brands are the market leaders when it comes to retailing coffee; they have the lion share of the available market in the industry (coffee and snacks industry).

A recent research conducted by IBIS World shows that the barriers to entry into the Food Trucks industry are low when compared with other industries in the food-service sector. The report stated that when compared with brick-and-mortar food service establishments, initial capital investments for this industry are relatively low.

Capital is required to purchase or lease kitchen equipment and trucks , with fully equipped trucks costing more than $100,000.

The research further revealed that, in saturated markets such as New York, obtaining a mobile food vending unit permit, which is required to begin operations, is difficult because cities place limits on the number of permits they distribute annually.

Moreover, while a two-year truck permit only costs $200 on the black market, vending unit permits are sold for about $15,000

One good thing about this type of business is that a mobile coffee cart can be found in any part of town as long as there are people living or working there. Generally, mobile coffee carts are around parks, stadiums and sport centers, airports, sea ports, shopping malls, railway stations, bus station, campuses, and in any public facilities.

Over and above, the turnover for an average mobile coffee cart can be as high as 50 percent and above that is why entrepreneurs who intend making good money from a business with less struggle launch a mobile coffee cart business; they either start their own mobile coffee cart business as a one – man show or buy an existing and successful coffee franchise and then recruit more than a handful of coffee vendors to work with.

2. Executive Summary

Bode Fernando Coffee®, LLC is a standard and registered mobile coffee cart business that will be located in one of the busiest roads in the heart of Atlanta – Georgia. We have been able to secure the necessary street vending / mobile truck permit that will enable us operate all around Georgia. We have plans to sell our franchise and operate all across the United States of America and Canada.

Bode Fernando Coffee®, LLC will be involved in the preparation and sale of a wide varieties of coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) and also snacks to our customers via our mobile carts that can be found in major locations all across Georgia.

We are aware that there are several large and small scale coffee shops and mobile coffee carts, coffee kiosks all around Atlanta – Georgia, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have, home delivery option, self – service options for our customers, and our mobile coffee carts are well secured with the various payments of options.

Much more than retailing well – prepared coffee via our mobile coffee carts, our customer care is going to be second to none in the whole of Atlanta – Georgia. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase coffee and snacks from us and also to become our loyal customers and ambassadors.

At Bode Fernando Coffee®, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Bode Fernando Coffee®, LLC is a family business that is owned and managed by Bode Fernando and his immediate family members. The business will be managed by his son Carso Fernando a graduate of Business Administration who has extensive experience working with one of the leading food truck company in the United States of America.

He will bring his experience and expertise to help build and grow Bode Fernando Coffee®, LLC to compete favorably with other leading mobile coffee cart companies and coffee shops in the United States of America.

3. Our Products and Services

At Bode Fernando Coffee®, LLC we retail a variety of flavors of coffee, we are an establishment that primarily prepare, serve / sell coffee via our customized mobile truck and in our permanent location.

Our intention of starting Bode Fernando Coffee®, LLC is to make profits from the Food Trucks industry cum mobile coffee carts line of business and we will do all that is permitted by the law of the United States to achieve our aim and ambition. Our product and service offerings are listed below;

• Prepare and serve coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) via our mobile carts
• Retail other non – alcoholic beverages
• Retail snacks

4. Our Mission and Vision Statement

• Our vision is to become the leading mobile coffee cart – brand in the whole of Atlanta – Georgia and to sell our franchise in other cities in the United States of America and Canada.
• Our mission is to establish a standard and world – class mobile coffee cart business that will make available a wide variety of coffee and snacks at affordable prices to the residence of Atlanta – Georgia and other cities in the United States of America and Canada where we intend positioning our mobile coffee carts.

Our Business Structure

Bode Fernando Coffee®, LLC do not intend to start a mobile coffee cart business like the usual one – man show business around the street corner; our intention of starting a mobile coffee cart business is to build a standard and world – class mobile coffee carts in Atlanta – Georgia with active presence in other key cities through the United States of America and Canada.

Although our coffee retailing business might not be as big as Starbucks and Dunkin’ Brands, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer

Kitchen Manager

Food Technologist

Admin and HR Manager

• Mobile Coffee Carts Operators
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.
• Responsible for overseeing the smooth running of the coffee kitchen
• Part of the team that determines the quantity of different flavors of coffees that are to be produced
• Maps out strategy that will lead to efficiency amongst workers in the kitchen
• Responsible for training, evaluation and assessment of kitchen workers
• Ensures that the steady flow of both raw materials to the kitchen and easy flow of well prepared and ready to serve coffee through mobile cart distributors to the market
• Ensures that the plant meets the expected safety and health standard at all times.
• Responsible for creating and the production of all the flavors of coffee produced by the company
• Ensures that the organization follows due process as it applies to the nature of business we are into
• Serve as the quality control cum assurance officer of the organization

Mobile Coffee Cart Operators

• Responsible for preparing and serving coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) via our mobile carts
• Retails other non – alcoholic beverages
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• create reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive / Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the line manager.

N.B: Please note that the above business structure was put in place to support our vision for setting up our standard and world – class mobile coffee cart business with mobile carts in different locations all across the United States and Canada and also selling our franchise.

6. SWOT Analysis

Our intention of starting our mobile coffee cart business in Atlanta – Georgia is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then expand the business all over key Cities in the United States and Canada via franchising.

We are fully aware that there are several large and small scale coffee shops and mobile coffee carts, coffee kiosks all around Atlanta – Georgia, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be well equipped to confront our threats.

Bode Fernando Coffee®, LLC employed the services of an expert HR and Business Analyst with bias in food truck line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. Here is what we got from the critically conducted SWOT Analysis for Bode Fernando Coffee®, LLC;

Our location, the business model we will be operating on (chains of well – branded mobile coffee carts in strategic locations and franchising), varieties of payment options, a wide range of coffee and snacks and our excellent customer service culture will definitely count as a strong strength for Bode Fernando Coffee®, LLC.

So also, our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

A major weakness that may count against us is the fact that we are a new mobile coffee cart – business and we don’t have the financial capacity to compete with multi – million dollars chains of coffee shops like Starbucks and Dunkin’ Brands et al.

• Opportunities:

The fact that we are going to be operating our mobile coffee cart business in one of the busiest streets in the heart of Atlanta – Georgia, provides us with unlimited opportunities to sell our coffee and snacks to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize of coffee; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new mobile coffee cart business, coffee shop or coffee kiosk in same location where we intend marketing our coffee. We are not ruling out the fact that unfavorable government policy can also pose a threat to our business.

7. MARKET ANALYSIS

• Market Trends

Generally, when it comes to retailing coffee, everyone will quite agree that the market trend changes from time to time. Mobile coffee carts, and coffee shops are seriously researching and creating flavors and varieties that will keep them afloat in business.

Any mobile coffee cart business or coffee shops that wants to remain relevant in the scheme of things in the industry must be willing to explore the coffee and beverage world; he or she must be able to come up with a product that taste unique from what is available in the market.

Another trend is that the mobile coffee carts business has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack has increased at a faster rate than most segments in the foodservice related industry, as consumers increasingly seek convenience at an affordable price.

Lastly, technology is a major tool in marketing mobile coffee carts. As a matter of fact, there are mobile apps that customers can use to track their favorite mobile coffee cart. Other strategy that players in this industry adopt is to ensure that their mobile coffee carts are well branded.

The truth is that people naturally get attracted to colorful designs. Players in this industry also network with event managers, they are in a better position to help them increase sales especially when they are involved in outdoor events.

8. Our Target Market

If you are conversant with mobile coffee cart business in the United States of America, you will quite agree that coffee consumption has shown steady growth over the years and from all indication, the growth is not going to plummet. Coffee addicts would always go out of their way if possible to stop by a coffee shop to drink a cup of coffee.

Usually, sales for coffee triples during winter season and in most cases small coffee bars struggle to meet the demand for coffees during this period. Over and above, those who run mobile coffee carts don’t struggle to attract clients especially if they are well positioned.

Although there are limitations to how far we can go when it comes to marketing coffee and snacks but that does not stop us in improvising on ways position our mobile coffee carts in location with high flow of human traffic. We are in business to prepare and serve a wide variety of coffee and snacks via our mobile coffee cart to the following groups of people;

• Event Planners
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our competitive advantage

A close study of the mobile coffee carts line of business reveals that the market has become much more intensely competitive over the last ten years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other mobile coffee carts, coffee shops, coffee kiosks or coffee bars in Des Moines – Iowa.

Bode Fernando Coffee®, LLC is launching a standard and world – class mobile coffee cart business that will indeed become the preferred choice of residence of Atlanta – Georgia and every location where our mobile coffee carts can be found.

Our location, the business model we will be operating on (chains of well – branded mobile coffee carts in strategic locations and franchising ), varieties of payment options, a wide range of coffee and snacks and our excellent customer service culture will definitely count as a strong competitive advantage for Bode Fernando Coffee®, LLC.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups mobile coffee cart business) in the mobile coffee carts line of business, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Bode Fernando Coffee®, LLC is in business to retail a wide variety of coffee and snacks to the residence of Atlanta – Georgia via mobile cart.

We are in the mobile coffee cart line of business to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives. In essence, our source of income will be the retailing of the following products at affordable prices;

10. Sales Forecast

The truth is that, when it comes to mobile coffee cart business, if your mobile coffee cart is always strategically positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Atlanta – Georgia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the mobile coffee cart line of business and we have our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Atlanta – Georgia.

Below are the sales projections for Bode Fernando Coffee®, LLC, it is based on the location of our business and other factors as it relates to similar startups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $550,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to launch Bode Fernando Coffee®, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Atlanta – Georgia.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the mobile coffee cart line of business to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Atlanta – Georgia.

In other to continue to be in business and grow, we must continue to sell the coffees and snacks which is why we will go all out to empower or sales and marketing team (mobile coffee cart operators) to deliver. In summary, Bode Fernando Coffee®, LLC will adopt the following sales and marketing approach to win customers over;

• Open our mobile coffee car business in a grand style with a party for all.
• Introduce our mobile coffee cart business by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Atlanta – Georgia
• Ensure that we have a wide variety of coffee and snacks et al at all times in our mobile carts.
• Make use of attractive hand bills to create awareness and also to give direction to our mobile coffee carts will pass through and be positioned per time.
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our mobile coffee cart business.

11. Publicity and Advertising Strategy

In as much as our mobile coffee carts is well branded and well located, we will still go all out to intensify publicity for the business. We are going to explore all available means to promote our business.

Bode Fernando Coffee®, LLC has a long term plan of selling franchise and positioning our mobile coffee trucks in various locations all around Georgia and key cities in the United States of America and Canada which is why we will deliberately build our brand to be well accepted in Atlanta before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Bode Fernando Coffee®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Atlanta – Georgia
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Bode Fernando Coffee®, LLC and the products we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our mobile coffee carts, official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

When it comes to fixing prices for the ranges of coffees and snacks we sell, we are going to ensure that we set price in line with what is available in the coffee and snacks shops industry. The bottom line is that our customers will derive real satisfaction when the consume our coffee and snacks

We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees from time to time.

• Payment Options

The payment policy adopted by Bode Fernando Coffee®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Bode Fernando Coffee®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via POS machines
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our coffee and snacks without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a mobile coffee cart business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Bode Fernando Coffee®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• The cost for the payment of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• The cost for the purchase of mobile carts (10 units) – $50,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (Coffee beans (12 regular brands and five decaffeinated brands) – $6,000 Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. – $7,900 , retail supplies (napkins, coffee bags, cleaning, etc.) – $1,840 , the cost for office supplies (one month) – $287 , the cost for Espresso machine – $6,000 ) – $16,027
• The cost for the purchase of coffee maker – $900 , the cost for Coffee grinder – $200
• Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) – $18,000
• Storage hardware (bins, utensil rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine , etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and equipment (computers, Printers, Telephone, TVs, Sound System , tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $200,000 to successfully set up our mobile coffee carts business in the United States of America. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funds / Startup Capital for Bode Fernando Coffee®, LLC

Bode Fernando Coffee®, LLC is a family business that is solely owned and financed by Bode Fernando and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Bode Fernando Coffee®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our coffees and snacks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Bode Fernando Coffee®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (building well structured kitchen): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of varieties of coffee flavors that will be available in our mobile coffee carts: Completed
• Establishing business relationship with vendors – suppliers of coffee beans, flours and soft drinks et al: In Progress
• Purchase of mobile coffee carts (branding the carts inclusive) : In Progress

Are Coffee Trucks Profitable?

Do Coffee Trucks Make Money?

You can start a profitable mobile coffee business..

Yes, coffee trucks are profitable. If managed right, the income from coffee trailers can be significant and lead to impressive profits.

Making money with a coffee trailer will take a bit of hustle, but there is no mistaking that pound-for-pound coffee trailers or mobile coffee trucks can provide you with impressive coffee business revenue.

But how much money can a coffee trailer make? I can tell you that I made $3,000 per day on busy weekends, but what really matter is understanding the elements that allow you to generate those revenues and profits.

Some essential revenue factors will contribute to your coffee trailer income. In this post, we will jump into how much money a coffee trailer can make. We will also focus on the specific elements you want to know before setting up your coffee trailer business.  

Coffee Trailer Definition:

What is a coffee trailer?

Coffee trailers are pulled non-motorized vehicles that contain a coffee brewing operation that can be used as a licensed coffee business. Because of lower overhead, coffee trailer businesses can be profitable and generate significant sums of revenue. However, a coffee trailer must be pulled by a towing vehicle. This is different from a motorized coffee truck , which can also serve as a stand-alone coffee business.

Are Coffee Trailers Profitable?

Operating a profitable coffee trailer comes down to good management , offering superior products, delivering excellent customer service, choosing suitable locations , marketing, and staying ahead of the competition.

Coffee Trailer Profitability Relies On:

• Good Management
• Superior Products
• Excellent Customer Service
• Suitable Location(s)
• Beating the Competition

Diligent stewardship of your coffee trailer business will ensure all of these elements come together to generate the profits you need to make it worthwhile.

Much of the money generated by your coffee trailer depends on you, your schedule, and how often you want to utilize your trailer. Maximizing the time you serve customers and increasing your daily sales goals will help ensure long-term sales revenue.

While a coffee trailer may be considered a low-cost coffee business , it doesn't mean it provides lower revenue. However, it's important to note that a profitable business doesn't just happen. A good coffee trailer can't be made by “winging it” or playing things by ear.

To ensure your success, you have to have a game plan. Your coffee business success can and should be worked out long before obtaining your trailer.

Next, let's get more specific on setting up a profitable coffee trailer.

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Successfully Plan and Launch Your Coffee Trailer

How to Start a Profitable Coffee Trailer

Let's start with a plan. While you'll eventually put all your thoughts down into a coffee business plan , let's answer the first few questions.

• Who will be your customer?
• What will you serve your customers?
• Where will you serve your customers?
• How will you serve your customers?
• Where will you store your trailer when not in use?
• Which local commercial commissary will you use?

The answers to these questions will be different for everyone. Additionally, consider what the current market conditions are. For example, is there steep competition? Is there a specific location where you are looking to set up and sell coffee? What is the likelihood that you will be able to get to that location? Are their zoning requirements for that area?

Sample Revenue for a Coffee Trailer

Let's have a little fun. For the sake of illustration, let's say that you want to open a small coffee trailer and you want to determine your weekly sales. Below is a sample of a modest coffee trailer revenue sample. You will take your average daily customers and multiply them with your average receipt or ticket price and come up with daily totals. Finally, you will add up your revenue for the week. With this information, you can extend this out per month.

Total for the week: $3,357.67

Average for the month: $13,328

To make more weekly money, you must either increase your daily sales or your average receipt costs. In this scenario, you may add an extra day of work. You should be able to quickly and accurately get this information from a coffee shop POS system . Two things to keep in mind. This revenue does not reflect your gratuity tips or your trailer operational costs.

What will your sample revenue table look like?

Do Coffee Trailers Make Money?

Essential Part of the Equation

Your Coffee Trailer Costs

Getting your coffee trailer.

How you obtain your coffee trailer will add to your startup costs. For example, if you buy your coffee trailer from a manufacturer or buy an existing trailer and refurbish it, it will have specific costs you will want to review before you purchase.

Ways To Get a Coffee Trailer:

• Refurbish a Trailer
• Buy a New Coffee Trailer
• Buy a Used Coffee Trailer

Refurbishing a trailer

Refurbishing your trailer may be more challenging than you think. However, if you find a jewel you want to remodel, the costs of demolition and building out your trailer can be time-consuming and significantly add to your expenses.

Before you think about buying a used coffee trailer that would need to be repurposed as a coffee shop, consider the following questions:

• Do you have space to refurbish the coffee trailer?
• Have the ability and strength to refurbish your coffee trailer physically?
• Do you have the tools and skills to refurbish your coffee trailer?
• Do you know any licensed contractors who can help build your coffee trailer?

If you feel pretty good about answering these initial coffee trailer questions, you might be able to start looking for a used trailer to repurpose. If not, buying an existing coffee trailer or purchasing a coffee trailer from a manufacturer specializing in food trucks may be better.

While we won't get into specifics here, it is essential to note that time, money, and effort to refurbish your coffee trailer will significantly impact your startup costs and, thus, your profitability. 

You'll be deep in the hole by initially overspending before you reach profitability. That is why I recommend creating a budget to purchase and refurbish your coffee trailer.

For example, it may cost you $5000 for the used trailer and another $10,000 to get it ready to install your equipment. Either way, you will want to have a budget set aside for your trailer purchase and refurbishing.

Further Reading: How Much Do Coffee Shop Owners Make?

Buying a New or Used Coffee Trailer

Buying a new or used coffee trailer may be a more viable option to get your coffee trailer business.

Even if you are considering buying a trailer and refurbishing it as a coffee trailer, it never hurts to start your coffee trailer search early and look to see what options are currently available. You may need to get your new or used trailer from out of state, depending on your budget and availability,

Before you buy a used trailer, you want to remember the questions we started with – and determine who your customers will be and where you plan on utilizing your coffee trailer.

Consider that even new or used trailers may need to be retrofitted to serve coffee and hold the essential equipment for your planned coffee trailer menu.

You'll be better positioned to whittle down options once you have general answers to these questions.

Before purchasing your coffee trailer, I also recommend establishing a budget. Your budget will help keep your emotions at bay and keep your overall planning on track.

Building Out Your Coffee Trailer

Whether you get a new, used, or soon-to-be repurposed coffee trailer, you'll need to build it out. This means getting ready to pass a health and building inspection and have it ready to serve coffee.

Before you start to do anything meaningful with the buildout, you will want to review the codes that need to be addressed. Regulations can vary from county to county and state to state, so check with each agency first.

It's better to review the code requirements before buying any used or new trailer. What can pass inspection in one county may not pass in another. Even if you purchase a working trailer in one county, you may not get the green light in a neighboring county.

For example, the size of the entrance door to your trailer may need to be a specific height and width. In addition, if you purchase an old trailer, the doorway may have to be altered to pass inspection. The same can be said about your coffee trailer windows.

Commercial Auto Insurance

In my experience, getting insurance for your coffee trailer can be tricky. Commercial auto insurance is typically only given to a motorized vehicle. A pulled non-motorized vehicle may not fall under the category covered under many commercial auto policies.

Your policy may need to be tied to your pulling vehicle. So, for example, if you have a “work van” that pulls your coffee trailer – your commercial van may need additional insurance to cover the trailer. Each state has its laws regarding auto insurance, so be sure to check which one works best for you.

Side note: You will also likely need general liability and commercial auto insurance.

Coffee Equipment

Your coffee trailer equipment will vary – depending on the size of your coffee trailer and your menu.

If you have a larger trailer, you'll have wiggle room in your coffee equipment choices . However, a small trailer will require you to think creatively about which pieces of coffee equipment you'll need. This will include a coffee shop POS system .

A simple coffee menu with pre-packed snacks will require a limited equipment set while preparing waffles and smoothies requires an additional oven, blender, and extra permits.

Your coffee equipment decisions will also need to be based on the design and layout of your trailer and the plumbing and electrical structure. For example, while your coffee equipment will entirely depend on your menu, you'll need to factor in the capacity of your electrical outlets and water capabilities. 

Your Coffee Trailer Design & Layout

Your coffee trailer should be designed for safety and easy workflow. This may be challenging if you are restricted by the size and shape of the trailer.

In your design, consider how you will work in your trailer – from the position of your espresso machine, grinders, and refrigerator to where your cups and syrups will be placed. For example, you might want to put your espresso machine on the same side as the service window. You don’t have to turn your back to the clients as you are making coffee.

Before your buildout, you'll want to check on the types of materials that your health department accepts. For example, your floor and counters must be impermeable to water.

Further Reading : How to Start a Coffee Shop Successfully

Keeping Your Coffee Trailer Costs Down

Ultimately, you want to come out on top when it comes to your expenses versus your revenue. Unfortunately, the startup costs you incur will set you back and other fixed and variable expenses that come with doing everyday business.

The coffee trailer buildout expenses

The more planning and research you do before buying and building out, the less money you spend on costly mistakes. Keeping your buildout expenses lower can make you closer to being a profitable business.

Find out what materials you must use and look for the most suitable option in the market. Figure out what kind of jobs you can do yourself (cutting metal, adjusting the floors and other surfaces) and where you will need to hire a contractor (plumbing, electrical).

Not paying much for rent

One of the main benefits of operating a mobile coffee business like a coffee trailer or coffee truck is that you are a financially self-sustaining operation. But you may also have to pay rent at particular locations. So whether you rent a spot in a city park, city sidewalk, or private lot, you'll probably have to pay some type of rent.

Inventory management

Poor inventory management can financially bleed any business, especially mobile coffee businesses. This is because your space is limited, and closing up shop to run to the store may not be an option if you’re hitched up. Over time, your better inventory management will increase your profit margins.

Finding The Perfect Location for Your Coffee Trailer

Your coffee trailer profitability will primarily be due to finding great locations to serve coffee. As a mobile coffee business, working in several areas during the week is common – as many as two or three a day. Some may be better than others when it comes to generating income. However, mediocre locations may still contribute significantly to your overall monthly revenue.

Here are a few items to consider when finding the perfect location:

Traffic, Accessibility, & Visibility

High foot and vehicle traffic are essential to capture passerbyers who want coffee, which will be a critical part of your location selection. Easy and safe access to your coffee will be necessary for your potential customers to reach you. This could mean plentiful parking and other features such as lighting or high visibility.

Customers who don’t see your coffee trailer won’t buy from you. The perfect location for a coffee trailer would be on the side of a busy street, in a park, near office buildings, shopping malls, or anywhere close to your target customers.

Zoning & Permits

In the U.S., Canada, or other parts of Europe, you may need prior permission to sell coffee in a public setting. For example, if your coffee trailer is based in a city park, state beach, or municipal street, you need to do business in a permissible zone and have the appropriate permits.

You may have to work with the agency responsible for those areas. The city’s park and rec department may give a city park permit. The city’s transportation department may provide a city street permit.

Competition

You will want to offer coffee where there is minimal competition. One of the benefits of having a mobile coffee business like a coffee trailer is that you can pick and choose which areas are best for your business. One aspect of this decision-making is the level of competition.

It may not be a front-and-center topic, but security is an essential aspect of where you decide to sell coffee. You will often be busy serving customers and maintaining your workspace to pay attention to those who may seek to steal or vandalize your operation. The reality is that when parked in a street or city park, you may have to watch out for those who wish to steal from you or open your towing vehicle. Therefore, you want to always be vigilant for your safety and property. The first step is always to lean on choosing a secure place to do business.

Location Costs

Location costs can add to your operation and decrease your profit margin. Prices can include various elements, including gas to travel to the location, tolls, rent, and labor costs. Be aware that your chosen locale can decrease your revenue.

Trending Articles on Coffee Shop Startups:

How to Increase Your Coffee Trailer Revenue

•  Increase the Volume of Sales
• Boost Marketing
• Add Items to Your Menu
• Efficient Inventory Management
• Decrease Expenses
• Better Hiring Practices
• Take Steps to Avoid Theft

Volume of Sales

You want to have as many sales as possible to generate the most revenue. You can increase the number of sales by expanding your hours, choosing the right location, or offering a variety of menu items.

Marketing (Building a menu board)

Your coffee trailer marketing will be an essential part of boosting your revenue. Your marketing can constitute anything and everything from your coffee shop website, local advertising, and exterior signage to your interior menu board.

Adding Items to Your Menu

Every location where you serve coffee may be a little different. If you make coffee in the early morning, your customers may also be interested in buying muffins, donuts, or breakfast burritos. If you make coffee in the afternoon, your customers may be interested in more savory items often eaten for lunch or afternoon snacks. To boost your existing revenue, you may need to add items to draw your prospective customers in. To do this effectively, listen for customer feedback or ask them what things they want.

Coffee Truck Profitability

Coffee Trailer Revenue Busters

Inventory items.

Mismanaging your coffee trailer could lead you to leak profits every day. Over a month, this inventory mismanagement could lead to significant losses. Keep track of your inventory with a system that works for you. Consider investing in a coffee shop POS system that lets you keep better tabs on the list coming in and going out.

Rents & Fees

The cost of renting a location or space can be expected for your coffee trailer. But paying too much rent for a bit of revenue can chip away at your revenue and profit margins. You will have to weigh the rent and obligations of your various sites. A trial and error may occur, but you should expect to pay reasonable rent.

Hiring Practices

Your hiring practices and your scheduling could bleed your business dry. Over a month or two, having one or two more employees on staff can siphon your profits. You’ll need to examine whether or not your business can sustain your hiring and scheduling practice and make the necessary adjustments.

Employee or customer theft could wreak havoc on your inventory and income revenue. Hiring the best baristas will be an essential aspect of your coffee business. You will want to create systems where theft is a challenge; this means always having a paper trail, possibly putting up cameras or other checks and balances.

Additional Questions:

Should i think about a coffee truck instead.

Coffee trailers offer a variety of benefits, but getting a coffee truck is also an excellent option for your mobile coffee business. Buying a coffee trailer versus a coffee truck depends on your budget, available time, and space.

Owning and operating a coffee truck can provide you with excellent mobility and convenience that a coffee trailer can't. By all accounts, to get your coffee truck going, all you have to do is start up the engine and drive to the location you'd like to serve coffee. A coffee trailer may require you to hitch up and then detach your trailer before you can start serving customers. This process may be more cumbersome than one realizes. Things like this are essential considerations for the long-term sustainability of your coffee business.

For more information, read our post, How to Start a Coffee Truck Business.

Would it be easier to open a drive-thru coffee stand?

In addition to starting and operating a coffee truck, you may be eying the possibility of opening a drive-thru coffee stand . A drive-thru coffee stand offers a variety of benefits that you can't get with a coffee trailer or a coffee truck.

In some respects, setting up your mobile operation may take just as much effort as a drive-thru espresso stand. However, operating a drive-thru coffee stand may be easier in the long run because you don't have to carry your inventory back and forth daily. For the most part, your drive-thru stand will be stationary.

For more information on setting up your drive-thru coffee stand, read our post, How to Open a Drive-Thru Coffee Stand .

How to Fund Your Coffee Trailer Business?

Once you develop your coffee trailer budget, you will need to create a coffee trailer funding mix . Your funding mix will help you develop a strategy to secure the necessary funds to start your coffee business.

Are there any other low-cost coffee shop business ideas?

There are plenty of low-cost coffee business ideas that you can choose from. The key to selecting the right coffee business for you is determining where you'd like to do business and which customers you are trying to reach. Finding a niche in the current marketplace and a target market segment that is not being served are two elements you can't overlook when deciding which coffee business concept will work for you.

Still, it's good to brainstorm which coffee business is best for you. For more information, read our post, Low-Cost Coffee Shop Ideas.

Get The Ultimate Guide!

How to Start Your Mobile Coffee Business

  Starting a coffee trailer is an incredible opportunity to create a profitable business and impact your community.

It can be a fun and challenging life endeavor. However, it can be especially tough if you don't know where to start. That's why we've written a helpful guide to help you get your mobile coffee trailer started.

Our 280+ page coffee trailer guide will help prepare you to launch your business, discuss building out your coffee trailer, and how to position yourself for future success.

Coffee Shop Startups

Based in Seattle, Washington, USA, Coffee Shop Startups is dedicated to providing you with the most relevant information on how to start a coffee shop business successfully. Over the last 11 years, we've helped thousands of aspiring coffee business owners worldwide. We harness the experience, wisdom, and knowledge of many successful coffee shop owners to help you increase your chances of success and profits. We support business owners who want to start a coffee business by providing them with valuable information on starting their coffee business successfully.

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All of our kits are delivered digitally. No physical delivery is made.

Based in Seattle, Washington, USA, Coffee Shop Startups is dedicated to providing you with the most relevant information on how to start a coffee shop business successfully.

Over the last 10+ years , we’ve helped thousands of aspiring coffee business owners worldwide. We harness the experience, wisdom, and knowledge of many successful coffee shop owners to help you increase your chances of success and profits.

Your trust in us is important. Buy securely online with our Teachable Payment System. We have a no-hassle 14-day refund policy. Email us, and we’ll refund your money within 14 days of your purchase. Please read our testimonials from satisfied customers!

Disclaimer: The information and advice presented through this site and its products should not be considered legal or financial advice. The information within the website, affiliated websites, blogs, and any communications (electrical or otherwise) are for educational purposes only.

The author and publisher make no representations or warranties regarding the outcome or the use of the information within this website and products and are not assuming any liability for any claims, losses, or damages arising from the information.

#1 Resource for How to Build a Mobile Coffee Truck

How to Start a Coffee Trailer: Pros and Cons. Should I? Initial Investment to Full Time Coffee Shop

How to Build a Mobile Coffee Trailer and is it right for you? 

In this video, I ask a few questions: 

What is the initial cost to test the market (such as a coffee cart)?  How much do you have to spend to find out if this is a viable idea? And...Can you recoup that investment if it doesn't work out? 

How much does it cost to expand from a Beta test to a full size operation (such as a coffee trailer) ? And...Can you recoup that cost of it doesn't work out? 

How much money do you need per year to live a comfortable life? 

How much money does your beta test need to make for you to feel comfortable jumping from a beta test to full size operation? Meaning, what is your level of risk tolerance?

How many hours do you need to work to gain such income? 

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